PR

  • Most Topular Stories

  • Traincamp.me joins the largest edtech accelerator in Europe

    prfire.co.uk
    PRoPRagency
    30 Jul 2015 | 2:44 am
    Traincamp.me, a Bulgarian app designed for self-learning in technology and digital marketing, has joined Europe’s largest edtech accelerator, Emerge Education. Together with five other teams, the Sofia-based startup was selected to join the fourth cohort of the 90-day programme, beating over 200 applications from across the world. Traincamp.me is a platform for professional self-learning. It
  • Does storytelling work?

    Paul Stallard
    Paul Stallard
    17 Jul 2015 | 7:16 am
    One of my team shared a infographic on brand storytelling from Headstream with me this week. I rather liked it. It illustrates something that we bang on about all the time in the office. Eight out of ten people want brands to tell stories BUT only 85% could recall a good one. So, it is clearly not enough to be merely good at storytelling you have to be memorable. It then drilled into what people thought was the most important ingredient of a story. Humour was number one across all age groups but the older the respondent the more important this became. Inspirational was a distant second. In…
  • How to write a sweet PR pitch

    Paul Stallard
    Paul Stallard
    31 Jul 2015 | 2:05 am
    When ever I chat with journalists I often hear about how poor some PR people are at responding to Response Source. Generic responses that  are boring and bland with very little interest to their readers flood their inboxes as soon as a request is submitted. Interestingly, I have also been on the receiving end of said pitches. Due to this blog being in existence for a fair few years and being listed on Gorkana I also receive countless pitches most days which highlights the problem. This blog rarely features anything other than my ramblings so the poorly targeted pitches I receive shows how…
  • Like Every Business, We Too Stand on the Path of Disruption

    Brian Solis
    Guest Author
    27 Jul 2015 | 7:50 am
    Guest post by Jay Samit (@jaysamit), a serial entrepreneur and author of the bestselling book Disrupt You! Your career is going to be disrupted.  I guarantee it.  Office automation is expected to make 40% of the current workforce obsolete by 2020.  3D printing is anticipated to eliminate 320 manufacturing jobs; further impacting the millions of truck drivers replaced by autonomous vehicles.  We are now living in an era of endless innovation where technology continues accelerating exponentially while businesses struggle to adapt arithmetically.  And for all of you who feel secure in a…
  • 3 Ways to Cut Through in the Shark Days of Summer

    PR News
    sgoldstein
    31 Jul 2015 | 11:06 am
    We’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running for national office barely raise an eyebrow. As professional communicators know, it always takes a lot to cut through the […] | MORE »The post 3 Ways to Cut Through in the Shark Days of Summer appeared first on PR News.
  • add this feed to my.Alltop

    Brian Solis

  • Like Every Business, We Too Stand on the Path of Disruption

    Guest Author
    27 Jul 2015 | 7:50 am
    Guest post by Jay Samit (@jaysamit), a serial entrepreneur and author of the bestselling book Disrupt You! Your career is going to be disrupted.  I guarantee it.  Office automation is expected to make 40% of the current workforce obsolete by 2020.  3D printing is anticipated to eliminate 320 manufacturing jobs; further impacting the millions of truck drivers replaced by autonomous vehicles.  We are now living in an era of endless innovation where technology continues accelerating exponentially while businesses struggle to adapt arithmetically.  And for all of you who feel secure in a…
  • Creating Truly Personal Omni-Channel Customer Experiences

    Brian Solis
    21 Jul 2015 | 5:40 am
    During a recent trip to London, I spent time with the Smart Focus team to discuss the promise and shortcomings of omni-channel strategies. It was a pretty productive collaboration resulting in a video that explores the new digital customer, an ebook focused on omni-channel experiences and a webinar on the future of marketing. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, mobile, social, email,…
  • The New Marketing Contract and Why Context is the Future of Marketing

    Brian Solis
    16 Jul 2015 | 5:13 am
    We live in a time of great technology evolution and revolution. Innovation is not only upon us; it affects, even disrupts, us as marketers and as consumers of other businesses. Your customers are more connected than ever before and they’re always on. The number of touchpoints between businesses and customers has exploded. Technology is everywhere and something new is always on the horizon. Wearables. Smart watches. The Internet of Things. Everything is changing. Indeed, today’s consumers are more empowered than any other generation to engage with brands on their own terms. They have…
  • Today’s Digital Video Revolution & The Future of Brands

    Guest Author
    13 Jul 2015 | 5:37 am
    Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert helping Fortune 500 brands with their YouTube influencer and community building campaigns. He was named Forbes 30 Under 30 in Marketing & Advertising and one of the 25 Top YouTube Business Power Players for 2013. The past month there’s been a wealth of speculation in the blogosphere regarding livestreaming services Periscope and Meerkat. Who is going to win? Which platform will crush the other? Which app is the future of livestreaming? But… who cares? These ongoing debates remind me of the Vine vs Instagram video…
  • The Moment of Truth: Connected Customers and How to Re-Imagine Customer Experiences

    Brian Solis
    9 Jul 2015 | 5:29 am
    And then one day, it happened. Customers changed. How they make decisions changed. What they value and how they want to do business changed. The funny thing is…we didn’t. Now we can and a new generation of technologies and services make it possible to not only react but lead customer experiences moving forward. To effectively compete in the digital economy, you are left with no choice; become customer-obsessed or lose! Every moment-of-truth counts when it comes to customer loyalty. For some, this paradigm shift will be easy. For many, you will have to re-think your business model.
 
  • add this feed to my.Alltop

    PR News

  • 3 Ways to Cut Through in the Shark Days of Summer

    sgoldstein
    31 Jul 2015 | 11:06 am
    We’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running for national office barely raise an eyebrow. As professional communicators know, it always takes a lot to cut through the […] | MORE »The post 3 Ways to Cut Through in the Shark Days of Summer appeared first on PR News.
  • Two Agencies Helped ExxonMobil Excite Young Audiences About Engineering

    Mark Renfree
    31 Jul 2015 | 10:49 am
    In order to reach a notoriously finicky demographic, ExxonMobil and its partners created a campaign that leveraged multiple types of content.  | MORE »The post Two Agencies Helped ExxonMobil Excite Young Audiences About Engineering appeared first on PR News.
  • 2 Easy (and Important) PR Metrics You Can Get From Google Analytics

    Brian Greene
    31 Jul 2015 | 8:22 am
    One of the best tools for measuring social media activity is right in front of you, and it's free: Google Analytics. If you don't have it set up to monitor your website, you're missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media. | MORE »The post 2 Easy (and Important) PR Metrics You Can Get From Google Analytics appeared first on PR News.
  • 55% of PR Pros Rate Their Data Analysis Expertise as Fair or Poor

    Steve Goldstein
    30 Jul 2015 | 11:34 am
    PR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros' grasp of analytics and insights.  | MORE »The post 55% of PR Pros Rate Their Data Analysis Expertise as Fair or Poor appeared first on PR News.
  • 5 Tips for When PR Firms Play With Fire

    Mark Renfree
    30 Jul 2015 | 11:06 am
    Taking on an infamous client surrounded by such deafeningly negative sentiment as Walter Palmer needs to be a carefully calculated decision. | MORE »The post 5 Tips for When PR Firms Play With Fire appeared first on PR News.
  • add this feed to my.Alltop

    PR News

  • 3 Ways to Cut Through in the Shark Days of Summer

    sgoldstein
    31 Jul 2015 | 11:06 am
    We’ve reached the point in summer when the accumulation of heat and humidity slows the reflexes and thought processes. This is when stories about shark attacks dominate news cycles. Calculated, outrageous statements by politicians running for national office barely raise an eyebrow. As professional communicators know, it always takes a lot to cut through. In […] | MORE »The post 3 Ways to Cut Through in the Shark Days of Summer appeared first on PR News.
  • Two Agencies Helped ExxonMobil Excite Young Audiences About Engineering

    Mark Renfree
    31 Jul 2015 | 10:49 am
    In order to reach a notoriously finicky demographic, ExxonMobil and its partners created a campaign that leveraged multiple types of content.  | MORE »The post Two Agencies Helped ExxonMobil Excite Young Audiences About Engineering appeared first on PR News.
  • 2 Easy (and Important) PR Metrics You Can Get From Google Analytics

    Brian Greene
    31 Jul 2015 | 8:22 am
    One of the best tools for measuring social media activity is right in front of you, and it's free: Google Analytics. If you don't have it set up to monitor your website, you're missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media. | MORE »The post 2 Easy (and Important) PR Metrics You Can Get From Google Analytics appeared first on PR News.
  • 55% of PR Pros Rate Their Data Analysis Expertise as Fair or Poor

    Steve Goldstein
    30 Jul 2015 | 11:34 am
    PR News and Nasdaq Media Intelligence conducted a joint study this July, surveying more than 370 communications professionals to benchmark the state of PR measurement and get a clearer picture of PR pros' grasp of analytics and insights.  | MORE »The post 55% of PR Pros Rate Their Data Analysis Expertise as Fair or Poor appeared first on PR News.
  • 5 Tips for When PR Firms Play With Fire

    Mark Renfree
    30 Jul 2015 | 11:06 am
    Taking on an infamous client surrounded by such deafeningly negative sentiment as Walter Palmer needs to be a carefully calculated decision. | MORE »The post 5 Tips for When PR Firms Play With Fire appeared first on PR News.
 
  • add this feed to my.Alltop

    social@ogilvy

  • Who’s Got Beme Codes?

    Social@Ogilvy
    31 Jul 2015 | 1:01 am
    Beme, the latest social networking app launched by filmaker/vlogger Casey Neistat and ex-Tumblr employee Matt Hackett, has been all the talk since it’s launch earlier this month, or at least the words “have you got an unlock code for Beme?” are. As Neistat puts it, Beme is designed to produce more authentic content and remove the self-consciousness of sharing. What is it? The app provides a unique way of filming by utilizing the sensor just above the earpiece, in which, when covered, the app records. This distinct feature is designed to stop users from having to look…
  • Size Doesn’t Matter: Small Screens of the Future

    Social@Ogilvy
    20 Jul 2015 | 1:05 pm
    We live in an exciting age of expansive connectivity and innovative technologies that provide immersive experiences. But on-the-go and mobile-centric lifestyles demand a shift in the way those experiences are being delivered. As software gets smaller and we move from applications to apps to widgets, mobile devices are getting smarter about how and when to interact with the user. In this webinar, we will explore: The intersection of brands and consumers’ mobile lifestyles How contextual and “in the moment” interactions are happening via notifications, widgets and wearables How you can…
  • The Social Media Myth…

    Social@Ogilvy
    16 Jul 2015 | 8:56 am
    The best social media campaigns are not social media campaigns. This is the observation that is driving the transformation of my team in Beijing. It is also the insight that is driving the best work in China right now. The best social media campaigns are not social media campaigns; they are good PR campaigns, good company spokespeople, good advertising campaigns, good events and, even, good products. The best ways to get people talking on social media are to go outside of social media. You need 360 executions that are designed with a social media insight and a social idea at their core.
  • 4 Brands Supporting Social Causes With Social Media

    Social@Ogilvy
    14 Jul 2015 | 8:11 am
    Cause marketing has been a buzz word for a while now. But this year cause sponsorship is predicted to reach $1.92 billion. Why? Because, quite simply, it works. 89% of US consumers are likely to switch comparable brands if one is associated with a cause and just over 40% of Americans are are willing to pay extra for brands committed to positive social and environmental impact. Here are 4 projects Ogilvy has created recently that use the power of social media to support valuable social causes: Unilever Project Sunlight  Unilever Project Sunlight is an initiative to motivate millions of…
  • Three Tips for Creating Great Content, with Jamal Edwards

    Social@Ogilvy
    9 Jul 2015 | 11:10 am
    In June Vanity Fair and Intelligence Squared held their inaugural Digital Summit.OgilvyDo, Ogilvy’s online publishing arm was a media partner. I went along and had a chat with Jamal Edwards, CBE owner and founder of the hyper successful YouTube channel SBTV. He’s a lovely chap and we had some fun banter. Along the way I asked him his top 3 tips for creating great content; 1. Take calculated risks; get the shot / interview / access you need for a great story and ask forgiveness later. 2. Tick at least two or three boxes that make your content something that your audience can relate…
 
  • add this feed to my.Alltop

    CustomScoop's Media Bullseye

  • 52 Communications and Public Relations Jobs Available Now

    Media Bullseye
    7 Jul 2015 | 5:00 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Account Exec/Public Relations, Eastern Virginia Medical Schools, Norfolk, VA Public Affairs Specialist, Georgetown University, Washington, DC Social Media & Marketing Specialist, Goucher College, Baltimore, MD Director, Editorial Services,…
  • 69 Communications and Public Relations Jobs Available Now

    Media Bullseye
    30 Jun 2015 | 7:51 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Assistant Dean of Development, Arts & Sciences, American University, Washington, DC Public Affairs Specialist, Dept. of Defense, Fort Meade, MD – apply by July 1 Public Affairs Specialist, Food & Drug Administration, Washington, DC –…
  • 45 Communications and Public Relations Jobs Available Now

    Jen Couture
    9 Jun 2015 | 3:13 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Senior Communications Strategist with Marine Corps Systems Command, ALATEC, Quantico, VA Senior Research Analyst with Marine Corps Systems Command, ALATEC, Quantico, VA Chief Communications Officer, City of Colorado Springs, Colorado Springs, CO…
  • 71 Communications and Public Relations Jobs Available Now

    Jen Couture
    2 Jun 2015 | 3:06 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Strategic Communications Advisor, British Embassy, Washington, DC – apply by June 11 Public Affairs Specialist (social media focus, Job ID: WO-DEU-2015-0031), Bureau of Land Management – apply by June 2 Marketing Coordinator with Tuck School…
  • 62 Communications and Public Relations Jobs Available Now

    Jen Couture
    26 May 2015 | 6:34 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Digital Communications Specialist with Peabody Institute, Johns Hopkins University, Baltimore, MD Communications Specialist, University of Notre Dame, South Bend, IN – apply by May 31 Director, Media Relations – Basic Science &…
  • add this feed to my.Alltop

    Online Public Relations Thoughts

  • Pot And Kettle

    Jim Horton
    31 Jul 2015 | 5:20 am
    This is a case of the pot calling the kettle black.  China is actively building its military presence on islands in the South China sea.  It is trying for a coup de main -- expanding its forces enough that it won't be opposed when it takes over the sea.  So why is China accusing the US of militarizing the area?  One explanation is that China is playing to its citizens.  Its accusations are designed to increase and inflame public awareness of the military exercises and patrols the US is doing in what the US maintains are international waters.  This tactic can and…
  • Death Spiral

    Jim Horton
    30 Jul 2015 | 4:52 am
    How do you do PR for a company in a death spiral?  This is the situation facing Yelp, the user-driven review site.  Its stock has crashed and its chairman has stepped down.  There is little that looks good for the future of the company.  Still, it is an entity that is in business, and it needs to build users, if it is to continue.  The CEO needs to be present for the troops and keep them believing.  Yelp has to continue marketing as well.  The theme should be that Yelp doesn't know what tomorrow will be but it is continuing nonetheless.  That is a hard…
  • Hearing The Public At Last

    Jim Horton
    29 Jul 2015 | 5:27 am
    The US Olympic Committee (USOC) had hoped to steamroll Boston's bid for the 2024 Summer Olympics.  Bostonians had other ideas and USOC heard the public at last.  Boston has now been dropped as the official bid for the games.  Call this public relations in reverse.  The public made known its opposition to the games and USOC listened.  Now the committee has to find another city that will welcome the games, and it has little time to do it. In retrospect, Boston's citizens were correct in repudiating the games.  They are wildly expensive to host and every city that…
  • Not Nearly Enough

    Jim Horton
    28 Jul 2015 | 4:41 am
    Google is finally giving up on force-feeding Google+ to users of its search and YouTube services.  It is facing the fact that it has not nearly enough members and probably never will.  For a company that has been wildly successful with its search engine and algorithms, it might be embarrassing to admit it doesn't know how to engage people.   Facebook has led the way in person-to-person connection and has both scale and ease of use.  The best Google+ can do is to chip away at Facebook's leadership in the hope that its modest service can appeal to segments of the…
  • Too Little, Too Late

    Jim Horton
    27 Jul 2015 | 6:55 am
    While I was away, this story appeared in the New York Times.  It's a case of too little too late to rescue an individual's reputation.  When the court document leaked that Bill Cosby had sex with numerous women and drugs were involved in some of these cases, he lost his reputation as America's Dad.  The lawyers should have spoken then.  Instead, they let the allegations fester and the wound to bleed.  Today, Cosby is a tarred man who has lost endorsements and whose career is finished.  That might not be so bad because he is older now and already had a stellar…
  • add this feed to my.Alltop

    wiredPRworkswiredPRworks

  • Digital Branding and Internet Marketing Workshop Chicago

    Barbara Rozgonyi
    13 Jul 2015 | 2:40 pm
    On July 29 and 30, I'll be teaching an immersive two-day digital marketing workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Honored to Be a Two Time IMEX Meeting and Events Speaker

    Barbara Rozgonyi
    5 May 2015 | 5:14 am
    I am SO excited to be traveling to Frankfurt to speak at IMEX on May 20 and 21! This will be my second time in Germany and my second time speaking at an IMEX event. Are you going? Check out my IMEX... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Brave Personal Branding Workshop in Chicago

    Barbara Rozgonyi
    13 Apr 2015 | 12:44 pm
    Ever wished you had a personal brand that stands out, but didn’t think you had the experience or the connections to be sought out? Yes? Consider this your invitation to join me on April 20 for a free... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • WIRED Branding and Social Media Training Courses

    Barbara Rozgonyi
    13 Mar 2015 | 8:56 am
    What do you need to know about to be more successful? Looking for the knowledge you need to escape from overwhelm and confusion that comes with managing marketing today? You're in the right place. As... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Digital Branding and Marketing Success Plans

    Barbara Rozgonyi
    12 Mar 2015 | 2:32 pm
    Ever wished you could wave a magic wand and get your marketing to work better and faster, but you didn't think you had the know how you need to get to the next level? Your wish is granted! Here's how... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
  • add this feed to my.Alltop

    Holtz Communications + Technology | Blog

  • Friday Wrap #164: Windows 10’s first day, Facebook is top tech product, the mob is out of control

    shel@holtz.com
    31 Jul 2015 | 10:53 am
    Flickr photo courtesy of USS John C. StennisThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow. News Not a bad first day for Windows 10—Microsoft’s latest OS was installed…
  • The Hobson & Holtz Report #818: Do we really have to take emoji seriously?

    shel@holtz.com
    27 Jul 2015 | 11:55 am
    Intro: New FIR Podcast Network show: The Fellows Circle debuts live on July 30; Quick News: Twitter deletes tweets on DCMA grounds; consolidation in the social media space; Residence Inns lures Millennials with booze, food trucks, and augmented reality; LinkedIn adds lead-generation tool to SlideShare; the Media Monitoring Minute with CustomScoop; News That Fits: Do we really have to take emoji seriously?; Dan York’s Tech Report; Edward Snowden’s message to the IETF, Instagram brings search to the web, using Facebook author tags to grow your audience, and more; listener comments; do you…
  • Friday Wrap #163: Twitter gets dull, live news bows to on-demand video, move vertical video movement

    shel@holtz.com
    24 Jul 2015 | 3:43 am
    Wrapped Peanuts characters photo courtesy of Sarah JoyThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow. News Altimeter Group acquired by Prophet—The Altimeter Group, founded by…
  • Who will be first with Virtual Reality B-roll?

    shel@holtz.com
    21 Jul 2015 | 3:11 pm
    Which company or agency will be the first to include Virtual Reality files as part of a PR pitch? Journalists today are jonesing for videos and images. Editors increasingly instruct reporters not even to submit articles if they don’t have video or artwork. It’s the rare pitch that includes images and video; it’s also the rare media site that includes a video gallery (including B-roll) or an image gallery. In a couple years, it’s likely we’ll add Virtual Reality (VR) to the list of assets that will increase the odds of a successful pitch. The idea of producing VR…
  • The Hobson & Holtz Report #817: Sarcasm poses a challenge in sentiment analysis

    shel@holtz.com
    20 Jul 2015 | 7:12 am
    Quick News:Facebook and Twitter are increasingly sources of news for US users, why newsrooms should care about virtual reality, are videos going vertical (thanks to Snapchat)?, Apple Pay launches in the UK with 250K stores and 8 banks participating; the Media Monitoring Minute with CustomScoop; News That Fits: Sarcasm poses a challenge for computer algorithms in sentiment analysis; listener comments; social by design: how Ogilvy leveraged the Chinese obsession for naming; Igloo Software promo; Dan York’s Tech Report: IETF93, the future of podcasting; the past week on the FIR Podcast…
  • add this feed to my.Alltop

    Denver PR Blog

  • PRSA Colorado Summit Scheduled for September

    Jeremy Story
    31 Jul 2015 | 12:09 pm
  • Nonprofit Selects Automated Marketing Group

    Jeremy Story
    31 Jul 2015 | 11:27 am
    Colorado nonprofit A Brighter Day has selected Littleton’s Automated Marketing Group (AMG) to redesign its website and launch a social media and email marketing campaign. The social media and email newsletter efforts will be focused on raising awareness about the organization with the goal of ultimately finding two to four new foster families per month.
  • Burns Marketing Adds Five

    Jeremy Story
    30 Jul 2015 | 10:14 am
    Burns Marketing has added five professionals to its staff: Autumn Hopkins as interactive director, Matt Lacuesta as SEO strategist, Brian Brooks as digital art director, and Domenic Lusso and Todd Reed as interactive developers.
  • Rio 2016 Olympsicks

    Jeremy Story
    30 Jul 2015 | 8:47 am
    It’s been a bad week for the Olympics. Boston bailed on them, China and Kazakstan are the only two countries that want the 2022 Winter Olympics, and now the Associated Press reports: “Athletes in next year’s Summer Olympics (in Rio De Janeiro, Brazil) will be swimming and boating in waters so contaminated with human feces that they risk becoming violently ill and unable to compete in the games.”
  • Volume PR Selected as Member of PRConsultants Group

    Jeremy Story
    29 Jul 2015 | 11:20 am
    Congratulations to Volume PR, which has been selected as the Colorado partner and representative for the PRConsultants Group (PRCG), a nationwide network of nearly 50 public relations consultants.
  • add this feed to my.Alltop

    Minnesota Public Relations Blog

  • Job - TLC Options for Women - Social Media and Communications Associate

    Ryan May
    31 Jul 2015 | 7:43 am
    TLC Options for Women - Social Media and Communications Associate
  • Calling all Minnesota PR Pros – we need your help!

    Ryan May
    31 Jul 2015 | 6:30 am
    Each year Minnesota PRSA partners with another state PRSA chapter to exchange award judging responsibilities. In January, the Georgia PRSA chapter judged our Classics awards, and now it’s time to return the favor! The Georgia Chapter is closing in on their submission deadline for its Phoenix Awards, and we need each of you to help judge the entries.Dates to complete judging: now - August 10Judge Criteria: We’d like judges who have five or more years of PR experience and/or their APR.Location: Online! All judging takes place at your…
  • Job - Tunheim - Fall 2015 Internship

    Ryan May
    30 Jul 2015 | 6:05 am
    Tunheim - Fall 2015 Internship
  • Volunteers Needed for Special Olympics Minnesota’s Fall Games

    Ryan May
    30 Jul 2015 | 5:30 am
    Special Olympics Minnesota (SOMN) needs you! More than 1,600 SOMN athletes with and without intellectual disabilities from across the state are set to compete at the 2015 Fall Games on August 14-16. Over 400 volunteers are needed for a smooth event. Volunteer opportunities include assisting with scorekeeping, timing, officiating, escorting, staging of athletes, score runners, awards assistants and presenters for bocce, softball, golf and equestrian. Volunteers must be at least 15 years of age. All volunteers will receive a volunteer T-shirt.Volunteers not only directly impact athlete lives…
  • Marketing Consulting Agency OxRun in Partner Buyout

    Ryan May
    29 Jul 2015 | 10:53 am
    Mr. Dan Oksnevad, Co-Founder and Lead Consultant, has acquired a 100% interest in OxRun LLC, the Minneapolis based marketing consulting agency. The founding partners today entered into a binding agreement to sell Mr. Wayne Moran's company ownership to Mr. Oksnevad for an undisclosed amount.OxRun's clients include SDK Technical Services, Kroll Ontrack, C2 IT Solutions, WAND Corporation, MPC Global Privacy / Twin Cities Privacy Network, CareerCode, and Dotcom-Monitor / Dana Consulting.Mr. Oksnevad is enthusiastic about the future. "I am excited to continue our work, grow our expertise and take…
 
  • add this feed to my.Alltop

    Shonali Burke Consulting, Inc.

  • The Changing Face of Authoritative Content

    Shonali Burke
    31 Jul 2015 | 5:00 am
    How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Are you accounting for those changes in your public relations strategy? Image: Death to the Stock Photo Back in the day, the news media were the primary gatekeepers of reliable and authoritative content. Hence the parallels between “PR” and “publicity” and “media relations.” Then the Internet and social media came along, and all of a sudden…
  • #measurePR Recap (July 2015): Internal Communications

    Shonali Burke
    30 Jul 2015 | 5:00 am
    The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure…
  • “What We’ve Got Here is Failure to Communicate”

    Guest Contributor
    29 Jul 2015 | 5:00 am
    Guest Post by C.A. Newberry Every time you try to reach out, do you end up frustrated and feel like quoting “Cool Hand Luke?” Well, I’m sure you aren’t the first, and I can guarantee you won’t be the last. Communication in general can be a very complicated topic. Is it external? Internal? Are we reaching our audience? Did we send the right message? And so on. Your company culture matters, and how you communicate within the workplace is a vital piece of the puzzle when putting it all together. How should we communicate within today’s multigenerational workplace? If we…
  • Monday Roundup: Influencer Relationships

    Shonali Burke
    27 Jul 2015 | 5:00 am
    It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. How can you improve your PR outcomes with the power of influencer relationships? Check out these posts. 1. Love It Or Hate It: Influencer Marketing Works Why: “In a world where content production is in overdrive, it’s getting difficult, and, I daresay, nearly impossible for brands to cut through the noise and stand out…
  • Digital Crisis Communications: When to Shut Up

    Shonali Burke
    24 Jul 2015 | 5:00 am
    The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. Among other storied clients, Andy worked with Tylenol during its 1982 crisis, now a classic case study for communicators of all ages and stages. In the Q&A, Andy discusses how Tylenol’s response might be different today: “We often talk about what would happen if Johnson and Johnson Tylenol…
  • add this feed to my.Alltop

    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • PR Links: How P&G Slashed 40% of its Agencies; NY Times Refuses to Publish Clinton Criticism

    31 Jul 2015 | 2:19 pm
    Marketing: How P&G Slashed 40% of its Agencies (The Drum) Hillary: NY Times Refuses to Publish Clinton Criticism (Politico) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • FTI Consulting Works Relativity Media Auction

    31 Jul 2015 | 10:07 am
    FTI Consulting and Blackstone Group are handling the auction of Relativity Media, film and entertainment company, that declared Chapter 11 on July 30. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • APCO Establishes ER

    31 Jul 2015 | 7:47 am
    APCO Worldwide chief Brad Staples has launched APCO ER to provide a team of first PR responders, which it says stand poised for activation within 60 minutes of emergency situation notification. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Getting More From PR

    31 Jul 2015 | 6:56 am
    Four ways to deliver PR services that are above and beyond the norm of what the industry considers a baseline of operations. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Chime Falls to WPP

    31 Jul 2015 | 6:49 am
    Chime Communications has agreed to a $580M takeover offer from WPP and Providence Equity Partners to obtain order the infusion of cash needed to bankroll expansion of the sports—oriented firm. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • add this feed to my.Alltop

    RushPRnews - Newswire & Global Press Release Distribution

  • Le Petit Kids, first childrens outlet sale 30-70%

    1 Aug 2015 | 3:58 pm
    Americas very first kids designer outlet is announcing largest annual sale with deductions from 30-70% off European designer kids clothing. check-out www.lepetitkids.com/sale1 and select a category below. High end European and famous designer brands for kids from newborn to teenagers, huge selection of styles and great prices. Le Petit Kids is known for their wide selection and great prices, and now for their online outlet store. Loved by many cool moms, grandmoms and famous celebrities and kids stylists. "Amazing, cool and unique clothing, I love the sale and the prices" Anne, New York, NY.
  • Luigi Wewege, CEO de Vivier & Co, Anuncia Nuevas Ofertas en España, México, Colombia y Otros Países de America del Sur.

    28 Jul 2015 | 9:18 pm
    El CEO de Vivier & Co, Luigi Wewege, ha anunciado que el Proveedor de Servicios Financieros boutique ampliará su variada oferta de productos y servicios en España, México y Colombia, junto a otros países de América del Sur. La expansión le dará a un sinfín de nuevos clientes acceso a los muchos servicios financieros beneficiosos de la compañía junto con sus favorables tipos de interés. AUCKLAND, NUEVA ZELANDA y MADRID, ESPAÑA y CIUDAD de MÉXICO, MEXICO y BOGOTÁ, COLOMBIA-- – Luigi…
  • Neurobiologix Launches Methylation Complete Sublingual Enhanced Formula

    28 Jul 2015 | 2:48 pm
    Sublingual Formula Now Includes Additional Bioactive B12 For Enhanced Methylation Support Neurobiologix, a leading provider of pharmaceutical grade GMP Certified supplements, announces an improved formula for their product, Methylation Complete Sublingual. Additional methyl B12 has been added to the supplement’s formula for enhanced methylation support. Methylation Complete Sublingual assists in delivering methylated vitamin B12, B6, and Folate in a quick dissolve natural fruit punch flavored tablet. Vitamin B12 is crucial to bodily function by aiding in the production and maintenance…
  • DEA ANNOUNCES 10th NATIONAL PRESCRIPTION DRUG TAKE-BACK

    28 Jul 2015 | 7:56 am
    DEA Acting Administrator Chuck Rosenberg today announced that the 10th National Prescription Drug Take-Back will take place September 26th from 10 am-2 pm local time. As with the previous nine Take-Back events, sites will be set up throughout communities nationwide so local residents can return their unwanted, unneeded, or expired prescription drugs for safe disposal.   Collection sites in every local community can be found by going to www.dea.gov . This site will be continuously updated with new take-back locations.   The National Prescription Drug…
  • Expanded Service of Delta Airlines to the Bahamas makes your visit to the Bahamas beach Resort easier than ever

    22 Jul 2015 | 4:34 am
    Since December 2015, staying at the Bahamas Beach Resort has been more convenient owing to a recent expansion of Delta Airlines, which recently announced that it will begin daily flights from Atlanta, Georgia, to Eleuthera, Marsh Harbor and Georgetown in the Bahamas.  The new services  began December 19th so that there is more opportunity for customers to visit and enjoy a stay at the Bahama Resort. Delta Air Lines has a hub in Atlanta so that airline customers from all over the US can use it as a stepping off point toward a tropical beach vacation at the family-friendly Bahamian…
 
  • add this feed to my.Alltop

    Shankman Blog

  • On How the US Passport Office's Failures Will Help Your Business

    28 Jul 2015 | 9:55 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I’m in the process (a process now more than six weeks old) of getting my daughter a passport, so I can take her on vacation. I won’t bore you with everything that the US Passport Office has managed to screw up, but here are the highlights: I went to the US Post Office about six weeks ago, with my two year old daughter. One hour wait to be seen. To her credit, she was good, didn’t cry (much). We get to the woman who will take our request. She verifies everything, noting that we have the proper forms,…
  • How To Ruin Your Fundraising Event in Five Easy Steps

    14 Jul 2015 | 6:56 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Throwing an event? Know that having an audience is a privilege, not a right. Respect your guests, first and foremost. (TWEET THIS!)   This past weekend found me out in the Hamptons. Now, first thing to know is that I absolutely hate the Hamptons. The Hamptons is a small area of the South Fork of Long Island, NY, where people go who don't understand how to have fun in NYC in the summer. It's also where every person four years into their professional career goes to rent a house for the summer…
  • How to Interview Someone by Asking Memorable Questions

    25 Jun 2015 | 10:30 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?So far this year, I’ve been asked to be a guest on over 30 podcasts, and been interviewed for random blogs about 50 times or so. I’m at the point now where I can tell within the first 30 seconds of the podcast, or the first line of the written interview, whether it’s going to be a good one or not, and the number one way I can tell? It comes down to the questions the interviewer asks. Here’s the thing - If I’m taking the time out of my schedule to sit with you on a live podcast, or…
  • How I've Hacked My Life to Use My ADHD to My Advantage (Part 2)

    5 Jun 2015 | 10:35 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?If you're just joining us on this journey through how I hack my life to take advantage of my ADHD, I recommend you start with part one, as it has a bunch of definitions and specifics that might be useful to you. Then come back here and read part two. The first rule still applies: PLAN. If you have a plan, you're much more likely to find ways that ADHD is beneficial to you. When you don't have a plan, it's usually seven hours later and you haven't done shit with your day. Part Two: The…
  • Lessons About Cynical Facebook Followers, Raising the Bar, and LensCrafters

    14 May 2015 | 11:31 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?So I’m halfway to LaGuardia Airport yesterday, when I look out at a street sign to see where I was, and realize I can’t read it. That means one thing - Idiot-Peter left his glasses at home. My backup suitcase pair was on my counter in my apartment. Yes. I know that defeats the purpose of having a backup suitcase pair. Shut up. Anyhow, it’s too late to go back to my apartment, so I figure everything will be fuzzy for the next 24 hours, until I get home. As I was waiting for my flight, on a whim, sent…
  • add this feed to my.Alltop

    Voce Communications

  • Don’t Just Listen on Social Media, Empower Your Team to Respond and Act

    Christopher Barger
    31 Jul 2015 | 7:34 am
    It’s with good reason one of the biggest buzzphrases of 2015 is “content strategy.” But recently I had an experience that reminded me just how important listening is to a brand’s digital strategy, and I think the lesson bears repeating. My family and I concluded that, of the 400 or so channels we pay for via our cable TV company, we really watch about 20 of them. We called our cable company to ask about reducing our channels and cutting our bill, but were told by the phone rep that we couldn’t cut channels or reduce our price. In frustration, I reached out to the cable company on…
  • Twitter Earnings, User Growth and What Twitter “Is”

    Chris Thilk
    29 Jul 2015 | 11:06 am
    Twitter announced its quarterly earnings and other updates yesterday. In short, monthly active users are up (though they seem to be using some creative math to make that case, which led to the inevitable investor discomfort) and revenue grew while losses shrunk. Sounds like good news, no? Of course not, because this is Twitter. The investor call yesterday has led to a number of stories that seem to appear in the wake of each such call such as “people don’t get Twitter” and over-analysis of comments by interim CEO Jack Dorsey (himself the subject of plenty of hot takes) about how Twitter…
  • Voce Student Weekly Reading 7/28: Facebook Adds Video Restriction Options, PR Blogs You Should be Reading & More.

    Sean Lenehan
    28 Jul 2015 | 12:30 pm
    Image by Maria Elena via Flickr Social Media Facebook Now Lets You Restrict Who Views Videos by Age and Gender “As Facebook takes aim at YouTube with a growing video platform, the social network is giving advertisers and publishers more say in who sees their videos. The company said Tuesday that video creators will now be able to restrict their audience by age and gender, in addition to the location and language options it already offered.” Voce Insight – This update is great for businesses and brands, especially those with more adult content. By targeting content to viewers only…
  • Voce Student Weekly Reading 7/21: Shoppers on Facebook, PR Truths for Recent Grads & More

    Anjani Patel
    21 Jul 2015 | 12:30 pm
    Social Media Can Facebook Turn Its Users Into Shoppers “Facebook has long relied on advertising as its key source of revenues. Earlier this year, the company announced it was adding Messenger so members could interact with businesses and track packages. The addition of direct commerce to Facebook pages would appear to make the social site into a one-stop shop for retailers looking to build not only their brand images but sales as well.” Voce Insight – Once again, Facebook is working to stay fresh by adding another new initiative to the site. By adding direct commerce to Facebook…
  • Social Media Could Save Shuttered Sites

    Chris Thilk
    17 Jul 2015 | 4:00 am
    I’m a movie fan. Anyone who’s talked to me knows this. While I may not be able to watch all the new releases I still eagerly keep up with film criticism, reviews and more. I love talking about movies and writing about movies when I have the chance. Which is why I’m so bummed the world of online movie writing has lost two great outlets in the last few months. First FilmThreat was shut down after a last-ditch effort at raising crowdfunding to keep it going was unsuccessful. I have a special connection and place in my heart for FilmThreat since it gave me my first online outlet, first for…
 
  • add this feed to my.Alltop

    India PR Blog

  • How a bad app can make you lose your customer

    Palin Ningthoujam
    23 Jul 2015 | 3:33 am
    I used to order pizzas occasionally from Domino’s from office for my daughter at home. Using the Domino’s mobile app, I would pay off upon ordering online so that people are not bothered about paying cash at home. Off late, the problem with the Domino’s app was that even though the bill would get deducted from my bank account, the app would hang and won’t give a confirmation receipt. So in order to get a clarity, I would then call up the customer service, who would in turn connect me to the restaurant manager. This happened twice and I was becoming a bit irritated. My idea of…
  • Moving back to digital engagement

    Palin Ningthoujam
    16 Oct 2013 | 11:37 pm
    Just a quick announcement: From next week on, I will be moving back to working on digital engagement strategy and campaign management and looking forward to do some kick-ass stuff. I will be joining Avian Media as the Head of Digital. It is a relatively younger organisation than the last three ones I have worked at, nonetheless, what I like much about the organisation is that it seems to be taking off like a rocketship – adding clients, winning international awards. It is the place where I find more and more of my talented young colleagues have gone to like it is sort of the new cool…
  • How to make your digital PR plan better

    Palin Ningthoujam
    18 Jun 2013 | 3:20 am
    If you read the previous post on how to integrate digital into PR plans, we discussed about a particular example of a developing a PR plan for a mobile phone with a good night time camera. We talked about how we can create a microsite and organise a contest for fans and support this contest through various other digital and traditional PR activities. If you think we have got a good plan now and it’s time for detailed campaign activity roll out, perhaps we might have jumped the gun. Most of the time, the first set of ideas go to the trash. When you further discuss it, you might find…
  • Average engagement rate of top Indian brands on Facebook

    Palin Ningthoujam
    10 Jun 2013 | 3:07 am
    Engagement Rate (ER) for Facebook pages is defined as ‘People Talking About This’ divided by the number of fans multiplied by 100. It basically tells you how engaged you are with your fans on Facebook. You can spend lacs of rupees on getting new fans but if you are not managing your community well, your engagement can drop. You can get peaks in engagement through campaigns or promotions or through Promoted Posts to get your updates seen by more fans. However, sustaining engagement is mostly an organic process and you need a good content and outreach strategy. According to AdAge, the…
  • Role of online in providing a great customer experience

    Palin Ningthoujam
    7 Jun 2013 | 2:35 am
    Today’s new empowered customers want products and services to be designed, sold, delivered, and serviced in a way that suits them. They want to be active co-creators, not passive consumers. What does this mean to competitive organisations in the marketplace? Harley Manning, co-author of ‘Outside In: The Power of Putting Your Customers at the Center of Your Business’ explains that from 1990 – 1960, organisations with the manufacturing edge, like Ford, owned the market. From 1960 to 1990, organisations with the mastery of of distribution, such as Toyota, P&G and Walmart, won…
  • add this feed to my.Alltop

    prfire.co.uk

  • Looking for a new Dentist? Parvis Dental – Coventry

    DentalDesign
    1 Aug 2015 | 1:45 am
    Our Practice Welcome to Parvis Dental, provider of modern family friendly dentistry in Coventry. We have two practices- Torcross Dental Practice in Wyken and Jubilee Dental Practice in Radford. At both you will find high quality dental care carried out in calm and comfortable surroundings. Our Team Whether you chose to visit Wyken or Radford
  • Standard Life use Callcredit to help prevent pensions fraud

    LucySmithCC
    1 Aug 2015 | 1:44 am
    Standard Life, the leading pensions and savings provider, has signed up to use Callcredit Information Group’s CallValidate software to verify the identities of those drawing down their pensions. Due to the recent pension reforms which have provided those over the age of 55 with greater flexibility when accessing their pensions, it’s expected that a large
  • Rebuild the fortunes of your online business with Agnito SEO Gloucester

    agnito121
    1 Aug 2015 | 1:40 am
    The lack of customer traffic can be a curse for an online business. When a website fails to register enough visitors, then the ratings of the business site by search engines will drastically fall, and this can result in losses for the business. This fate has been shared by numerous business websites and a lot
  • Traincamp.me joins the largest edtech accelerator in Europe

    PRoPRagency
    30 Jul 2015 | 2:44 am
    Traincamp.me, a Bulgarian app designed for self-learning in technology and digital marketing, has joined Europe’s largest edtech accelerator, Emerge Education. Together with five other teams, the Sofia-based startup was selected to join the fourth cohort of the 90-day programme, beating over 200 applications from across the world. Traincamp.me is a platform for professional self-learning. It
  • Nickolas Burnett & Associates, Dental Surgeons – Cambridge

    DentalDesign
    30 Jul 2015 | 2:43 am
    Our Practice Established in 1988, we are pleased to have provided high quality general dental care to both private and NHS patients for almost 30 years. At Nickolas Burnett & Associates we put an emphasis on preventative advice and treatment with the aim of protecting the health of your mouth, keeping it in top condition
  • add this feed to my.Alltop

    PerkettPRsuasion - The PerkettPR Blog

  • Persuasive Picks – Week of July 27, 2015

    Susan Sweenie
    31 Jul 2015 | 8:22 am
    Business2Community author, Anna Rodriguez pens an article called “The Good And The Devil Benefits of Virtual And Social Media Management”. The article focuses on the recent survey from WorldatWork that found found that the number of American employees who worked virtually at least one day a month reached 17.2 million in 2008. The article goes on to offer tips on managing a virtual workforce effectively.   ‘Why You Need To Diversify Your Marketing”, written by Forbes contributor, Mike Templeman, offers insight on why companies need to consider more than one channel in their marketing…
  • Persuasive Picks – Week of July 20, 2015

    Susan Sweenie
    24 Jul 2015 | 7:34 am
    Business2Community author, Susan Gilbert discusses how positive vision in marketing will protect you from failure. “Positive Focus Creates Better Marketing Results” provides 4 easy steps for positive focus, including how to monitor your time on social media and being open to new marketing strategies. “7 of the Best Tools to Aid Your Content Marketing”, an insightful piece by Julia McCoy, covers some of the latest content marketing tools out there that can help you be smarter and more accurate in your content marketing strategy. Mike Templeman contributes an article called “How…
  • Persuasive Picks – Week of July 13, 2015

    Susan Sweenie
    17 Jul 2015 | 1:20 pm
    Forbes contributor, Theo Priestly pens a story discussing the challenges marketers face in these fast paced times. “Marketing: 3 Reasons To Tell A Story, Not Sell Technology” states that organizations need to turn their attention more towards storytelling and explains how to approach this task effectively.   TheNextWeb’s article called “5 Social Media Fails and the Apps That Could Have Saved Them”, points out various social media mistakes by well known brands such as DiGiorno, New England Patriots and McDonalds. It offers insight on the apps that could have helped these…
  • Persuasive Picks – Week of July 6, 2015

    Susan Sweenie
    9 Jul 2015 | 9:01 am
    Forbes writer, Nicole Narea, discusses the latest PR nightmare for Subway in “Lessons For Brands From Subway’s Jared PR Nightmare: Act Fast, Be Transparent” . She takes a look back at other PR blunders by brands such as Best Buy and Urban Outfitters and reviews the lessons we have learned from them. AP Photo/Jeff Roberson What is a social media influencer and why should you care? CIO contributor, Lauren Broussell, takes an in-depth look at the pros and cons associated with marketing to “internet influencers” and whether it is worth the effort. In this article called…
  • Persuasive Picks – Week of June 29th

    Susan Sweenie
    3 Jul 2015 | 9:10 am
    “Brand Advocacy is the topic of AdWeek’s article called “How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media“.  Author Christopher Heine talks about IBM’s strategy that is catching attention worldwide. And last week, IBM’s #NewWayToWork effort garnered Armstrong’s team a Viral Marketing Campaign of the Year distinction during the 13th Annual American Business Awards in Chicago. Mashable contributor, Dorey Clark discusses strategies to build a stratospheric social media fan base.This article “3 ways to turn your brand into a social media…
 
  • add this feed to my.Alltop

    PerkettPRsuasion - The PerkettPR Blog

  • Persuasive Picks – Week of July 27, 2015

    Susan Sweenie
    31 Jul 2015 | 8:22 am
    Business2Community author, Anna Rodriguez pens an article called “The Good And The Devil Benefits of Virtual And Social Media Management”. The article focuses on the recent survey from WorldatWork that found found that the number of American employees who worked virtually at least one day a month reached 17.2 million in 2008. The article goes on to offer tips on managing a virtual workforce effectively.   ‘Why You Need To Diversify Your Marketing”, written by Forbes contributor, Mike Templeman, offers insight on why companies need to consider more than one channel in their marketing…
  • Persuasive Picks – Week of July 20, 2015

    Susan Sweenie
    24 Jul 2015 | 7:34 am
    Business2Community author, Susan Gilbert discusses how positive vision in marketing will protect you from failure. “Positive Focus Creates Better Marketing Results” provides 4 easy steps for positive focus, including how to monitor your time on social media and being open to new marketing strategies. “7 of the Best Tools to Aid Your Content Marketing”, an insightful piece by Julia McCoy, covers some of the latest content marketing tools out there that can help you be smarter and more accurate in your content marketing strategy. Mike Templeman contributes an article called “How…
  • Persuasive Picks – Week of July 13, 2015

    Susan Sweenie
    17 Jul 2015 | 1:20 pm
    Forbes contributor, Theo Priestly pens a story discussing the challenges marketers face in these fast paced times. “Marketing: 3 Reasons To Tell A Story, Not Sell Technology” states that organizations need to turn their attention more towards storytelling and explains how to approach this task effectively.   TheNextWeb’s article called “5 Social Media Fails and the Apps That Could Have Saved Them”, points out various social media mistakes by well known brands such as DiGiorno, New England Patriots and McDonalds. It offers insight on the apps that could have helped these…
  • Persuasive Picks – Week of July 6, 2015

    Susan Sweenie
    9 Jul 2015 | 9:01 am
    Forbes writer, Nicole Narea, discusses the latest PR nightmare for Subway in “Lessons For Brands From Subway’s Jared PR Nightmare: Act Fast, Be Transparent” . She takes a look back at other PR blunders by brands such as Best Buy and Urban Outfitters and reviews the lessons we have learned from them. AP Photo/Jeff Roberson What is a social media influencer and why should you care? CIO contributor, Lauren Broussell, takes an in-depth look at the pros and cons associated with marketing to “internet influencers” and whether it is worth the effort. In this article called…
  • Persuasive Picks – Week of June 29th

    Susan Sweenie
    3 Jul 2015 | 9:10 am
    “Brand Advocacy is the topic of AdWeek’s article called “How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media“.  Author Christopher Heine talks about IBM’s strategy that is catching attention worldwide. And last week, IBM’s #NewWayToWork effort garnered Armstrong’s team a Viral Marketing Campaign of the Year distinction during the 13th Annual American Business Awards in Chicago. Mashable contributor, Dorey Clark discusses strategies to build a stratospheric social media fan base.This article “3 ways to turn your brand into a social media…
  • add this feed to my.Alltop

    Brian Solis

  • Like Every Business, We Too Stand on the Path of Disruption

    Guest Author
    27 Jul 2015 | 7:50 am
    Guest post by Jay Samit (@jaysamit), a serial entrepreneur and author of the bestselling book Disrupt You! Your career is going to be disrupted.  I guarantee it.  Office automation is expected to make 40% of the current workforce obsolete by 2020.  3D printing is anticipated to eliminate 320 manufacturing jobs; further impacting the millions of truck drivers replaced by autonomous vehicles.  We are now living in an era of endless innovation where technology continues accelerating exponentially while businesses struggle to adapt arithmetically.  And for all of you who feel secure in a…
  • Creating Truly Personal Omni-Channel Customer Experiences

    Brian Solis
    21 Jul 2015 | 5:40 am
    During a recent trip to London, I spent time with the Smart Focus team to discuss the promise and shortcomings of omni-channel strategies. It was a pretty productive collaboration resulting in a video that explores the new digital customer, an ebook focused on omni-channel experiences and a webinar on the future of marketing. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, mobile, social, email,…
  • The New Marketing Contract and Why Context is the Future of Marketing

    Brian Solis
    16 Jul 2015 | 5:13 am
    We live in a time of great technology evolution and revolution. Innovation is not only upon us; it affects, even disrupts, us as marketers and as consumers of other businesses. Your customers are more connected than ever before and they’re always on. The number of touchpoints between businesses and customers has exploded. Technology is everywhere and something new is always on the horizon. Wearables. Smart watches. The Internet of Things. Everything is changing. Indeed, today’s consumers are more empowered than any other generation to engage with brands on their own terms. They have…
  • Today’s Digital Video Revolution & The Future of Brands

    Guest Author
    13 Jul 2015 | 5:37 am
    Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert helping Fortune 500 brands with their YouTube influencer and community building campaigns. He was named Forbes 30 Under 30 in Marketing & Advertising and one of the 25 Top YouTube Business Power Players for 2013. The past month there’s been a wealth of speculation in the blogosphere regarding livestreaming services Periscope and Meerkat. Who is going to win? Which platform will crush the other? Which app is the future of livestreaming? But… who cares? These ongoing debates remind me of the Vine vs Instagram video…
  • The Moment of Truth: Connected Customers and How to Re-Imagine Customer Experiences

    Brian Solis
    9 Jul 2015 | 5:29 am
    And then one day, it happened. Customers changed. How they make decisions changed. What they value and how they want to do business changed. The funny thing is…we didn’t. Now we can and a new generation of technologies and services make it possible to not only react but lead customer experiences moving forward. To effectively compete in the digital economy, you are left with no choice; become customer-obsessed or lose! Every moment-of-truth counts when it comes to customer loyalty. For some, this paradigm shift will be easy. For many, you will have to re-think your business model.
  • add this feed to my.Alltop

    5WPR CEO Ronn Torossian Founder's Blog

  • How Belonging Builds Better Teams

    Ronn Torossian
    20 Jul 2015 | 8:58 am
    If you are interested in finding out exactly how successful you can be with the team you have, there are a few foundational conditions that have to be met. Create the right environment, and you will achieve milestones. Keep trying to force production in the wrong environment, and you can expect a [...] The post How Belonging Builds Better Teams appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
  • Winning In Public Relations With The New News

    Ronn Torossian
    1 Jul 2015 | 6:00 am
    With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Traditional Media. New media, they presumed, was king. People didn’t want Old Media anymore when they could get it on [...] The post Winning In Public Relations With The New News appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
  • Leadership Training for Frontline Managers

    Ronn Torossian
    23 Jun 2015 | 8:23 am
    Large companies should know that frontline managers should be given training and authority to act. Frontline managers are those noteworthy souls who, in most cases, oversee others efforts in a management role yet are given no authority to make policy or decisions. Generally they relay decisions and then make sure those policies are [...] The post Leadership Training for Frontline Managers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
  • Using Lean Management to Communicate in a Great Way

    Ronn Torossian
    17 Jun 2015 | 9:16 am
    Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. As in most things, change starts at the top. Once you, as CEO, are convinced of the value of lean management, then the shift to it begins to happen. Now, how can [...] The post Using Lean Management to Communicate in a Great Way appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
  • Using Pinterest to Grow Your Business

    Ronn Torossian
    26 May 2015 | 7:42 am
    Pinterest has been around for quite a while now, at least in terms of a social media platform. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if [...] The post Using Pinterest to Grow Your Business appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
 
  • add this feed to my.Alltop

    PR Couture // Fashion PR » PR Couture // Fashion PR

  • Cold Pitching, Virtual Reality with Elle & House of DVF Returns

    Martha
    31 Jul 2015 | 3:30 am
    The woman behind the golden looks of Gutav Klimt’s the Woman in Gold and other works. (via Messy Nessy Chic) Ooo la la, Saint Laurent is creating a super exclusive couture line that will be available only for "friends of the house". (via the New York Times) Get your wrap dresses ready, House of DVF is back for a second season! (via Fashionista) Snapchat is working on something secret and ecommerce related with Hearst. (via Mashable) Elle Canada takes you behind the scenes of their September issue with a virtual reality photo shoot. (via PSFK) Must one have an established relationship with…
  • Reality Check: 4 Clear-Cut Signs a Career In PR Isn’t for You

    prcouture
    29 Jul 2015 | 8:30 am
    As is the case with most anything professional, there are some careers which don’t mesh nicely with their hopeful candidates. Take the following, for example: I spend far too much time watching sports. Seriously, you’d think that 25 years of life, if anything, would’ve taught me that SportsCenter—no matter how shocking the reports or dumbfounding the highlights—needn’t be watched two or three times in a day. Not to mention that, as a 5-foot-10-inch string bean with a flimsy 150-pound frame, it’s unlikely that the NFL comes calling anytime soon to help me realize my dream of…
  • How Neiman Marcus Uses Polyvore, PR’s Top 30 Under 30 & What’s Next for Eva Chen

    Martha
    24 Jul 2015 | 3:30 am
    Why major retailers should not ignore selling to plus-size ladies. (via Business Insider) Neiman Marcus is using Polyvore to learn about their customers and target their sales. (via Digiday) From hazelnut spread to weight loss tea, the world of celebrity placements on Instagram is real and somewhat murky. What do you think? (via Jezebel) Work it, PR Girls and Boys! Here are the top 30 under 30 who are rocking the PR industry. (via AdWeek) The lucky Eva Chen joins Instagram to spearhead fashion collaborations. How perfect is that? (via WWD) PR Boy Brian Phillips on building a PR empire…
  • Publicist Q&A: Getting to Know Caroline Andrew, SVP of Mfa Ltd.

    Martha
    23 Jul 2015 | 8:30 am
    Also known as Client Director of Happiness, Senior Vice President Caroline Andrew has been with New York-based MFA Ltd. (Missy Farren) for more than a decade.  In addition to providing strategic council, she deftly navigates media opportunities and Millennial outreach, much to the delight of clients like lululemon, Roxy apparel, Stance Socks and Schwinn Bikes. How did you get started in PR? I got my start in PR interning for Paul Kaza & Associates while studying at the University of Vermont. I worked for clients including Bag Balm, Woodstock Inn & Stowe Mountain. It was there that I…
  • Hemsworth Communications Seeks Multiple PR Positions in Fort Lauderdale, Florida

    Martha
    20 Jul 2015 | 7:11 pm
    Hemsworth Communications, a South Florida-based travel, tourism and lifestyle PR agency, is adding to its rapidly growing team and is looking for a variety of positions to join their new office in Fort Lauderdale, including an Executive Assistant, Account Coordinator, Account Executive, and Account Supervisor. This is a great opportunity to be part of a team with fresh ideas, a unique culture and an expanding client roster of fun, innovative global brands. Candidates must be local and interested in a full-time position. Learn More and Apply Desperately seeking to hire your next fashion PR…
  • add this feed to my.Alltop

    Mark My Words

  • The meaning of Cecil

    Mark Borkowski
    31 Jul 2015 | 8:13 am
    Cecil was not a lucky lion. First being named after the unreformed imperialist who invented the concentration camp; then to be slowly killed, skinned and decapitated; and finally, to become a meme of the moment and plundered worldwide –from stuffed toy makers to press offices groping for a current analogy. (See Patrick Kidd’s skewering of a recent press release that exploits various Cecil metaphors to sell a story about renewable energy. PRs, Kidd concludes, “have no pride anymore. Like Cecil”.) What are we to make of all the furore (not to mention the furoar of bad puns that quickly…
  • Mudslinging on twitter

    Mark Borkowski
    24 Jul 2015 | 4:03 am
    She is considered the most influential female rapper of all time. He is has less sheen than a dog-eared copy of The Ragged Trouser Philanthropists. But it turns out that Nicki Minaj and the Labour leader hopeful Jeremy Corbyn have one thing in common. Both have shown this week that twitter thrives on good old mudslinging. For Minaj it was personal. What started with a tweet about the exclusion of her video from the VMAs turned into a frosty exchange that dangled racial and gender issues above a fan-charged pressure cooker. The intervention of Taylor Swift demonstrated the ego of…
  • Flacked Off

    Mark Borkowski
    17 Jul 2015 | 4:54 am
    What do you get when you pack a room full of PR folk and journalists – with the former outnumbering the latter 4 to 1? The result is less a confident face-off and more a joint session in existential angst interspersed by the occasional bout of mutual backslapping. Such was ‘Hacks V Flacks’, an event organised by PR Moment earlier this week. The gathering was eye-opening to us insiders – and, I suspect, eye-closing to anybody else. Rather than reflecting on the big issues pulling at the contours of our mediascape – the sucking up of old media by the new through…
  • PR stunt hubris and the Paddy Factor

    Mark Borkowski
    10 Jul 2015 | 5:11 am
    It’s night-time. Toxic plumes are being pumped out of industrial chimneys. An image of a crying child cuts through the smoke-smeared sky. Surreal, disturbing, it’s like a batman signal for help from a beleaguered mother earth. After this haunting spectre of aerial gas chambers a logo and web address appear. It is an advert for an air purifier by the company Xao Zhu. After a few hours the factory that was inadvertently providing the novelty backdrop for Xao Zhu’s projection put a halt to this eerie open air screening. Outdoor advertising -the oldest medium in the book- brings an aura of…
  • So Farah, not so good Freuds

    Mark Borkowski
    29 Jun 2015 | 9:53 am
    The agency faces a formidable challenge fighting the wildfire of speculation surrounding the Olympic athlete since a Panorama investigation was aired. Read the opening paragraphs of athlete Mo Farah’s Wikipedia page and you’ll be confronted bya roll call of records sufficient to fill the sports category of several Trivial Pursuit decks. But amid the distances smashed and gongs awarded the only section of the page that matters now is a four-line paragraph headed ‘BBC Panorama investigation’. Having become ensnared in the doping speculation surrounding his coach Alberto Salazar, Farah…
  • add this feed to my.Alltop

    Deirdre Breakenridge

  • Book Review: Becoming Ginger Rogers By Patrice Tanaka

    Deirdre Breakenridge
    30 Jul 2015 | 11:53 am
    I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. For me, reading is one of the best ways to get through my own writer’s block (yes, it happens to everyone), while you lose yourself in a great story along the way. Drawing from the category of memoirs, which is a new favorite of mine, here is my review of one book that tops my summer reading list: Becoming Ginger Rogers, How Ballroom Dancing Made Me a Happier Woman, Better Partner and a Smarter CEO, by Patrice Tanaka. Becoming Ginger Rogers is a very fast read…
  • #PRStudChat August Anniversary Discussion: Celebrating Six Years of PR Learning & Career Readiness

    Deirdre Breakenridge
    17 Jul 2015 | 6:41 am
    It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world. Three reasons are cause for celebration: First, it’s time to raise the digital roof as #PRStudChat celebrates our 6th anniversary! Our community continues to grow and we want to celebrate the dedicated students, professionals and educators who have supported PR learning these past six years. Second, the new semester gets underway with a renewed energy and excitement for all of us. With so…
  • Social Media for Consumer vs. B2B: Three Fundamental Differences

    Deirdre Breakenridge
    3 Jul 2015 | 6:47 am
    A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications  As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well. Most of the time, you just have to look a little harder for it.
  • Five Tips to Combat Your Daily PR Stress

    Deirdre Breakenridge
    22 Jun 2015 | 8:43 am
    When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations. After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, that’s not what this post is about. I’ll save that discussion for another day. My goal for this blog post is to share actionable advice with professionals; what you can do when you’re faced with stressful situations, really tight deadlines, a campaign that goes awry…
  • How to Make the Most of Every Opportunity

    Guest Post
    10 Jun 2015 | 3:51 pm
    A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™, a documentary about obstacles women still face in their careers. Given that my career aspiration is to one-day be an entertainment publicist, I jumped at the chance to meet a director and volunteer on her set. Before I arrived I researched the film and the director, Ashley Maria. She was an alum of UNC-Chapel Hill, an award-winning director, and she had been working for three years on her…
 
  • add this feed to my.Alltop

    Solo PR Pro | RSS Feed

  • Consultant Know Thyself—Harness the Power of Personality Types

    Kellye Crane
    28 Jul 2015 | 5:00 am
    This is a guest post by Kerry Bezzanno. Ever wonder why people do what they do? Has your own behavior ever driven you crazy? Like, why deadlines may be the infernal bane of your existence no matter how many times you swear to yourself—clenching your fist to the sky à la Scarlett O’Hara— “I’ll never pull another all-nighter again!” Human behavior—especially our own—has been perplexing us since antiquity, but gaining a bit more awareness about what makes you (and others) tick may just give us some much needed insight to make tomorrow a better day—for both ourselves as…
  • Keeping the Funnel Fed— Summer Strategies

    Kellye Crane
    21 Jul 2015 | 5:00 am
    We’re all familiar with Aesop’s fable, “The Grasshopper and the Ant:” in the summer time when the living was easy, the grasshopper sung and played – neglecting to store food for the winter like his friend the ant. When winter came the ant was ready, but the grasshopper… notsomuch. As independent consultants, it’s easy to get caught up in our own distractions when we are flush with client work. Like the grasshopper, it’s tempting to put off actively pursuing new business opportunities until it’s too late. Consequently, we can lose sight of what could be on the horizon—a…
  • How to Offer Media Training to Your Clients

    Kellye Crane
    14 Jul 2015 | 5:00 am
    If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. There’s nothing worse than spending countless hours securing the perfect opportunity, and then watching a client blow it in just a few minutes – it’s every PR person’s nightmare! In real life, it’s not this funny: http://99problemsbutapitchaintone.tumblr.com/post/40602174894/mess While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. Never assume – just because a client knows…
  • How to Maximize Your Profitability with Better Client Management

    Kellye Crane
    7 Jul 2015 | 5:00 am
    It’s not always apparent, but inefficient client management is a slow leak on your profitability. In the following presentation, we outline the five things you need to do to build the foundation of a successful business with effective client management– one brick at a time: Maximizing Profitability – Essentials of Solo PR Client Management from Kellye Crane Regardless of how long you’ve been self-employed, clients can always find ways to stump us! We regularly discuss our specific client challenges in the protected setting of our closed Facebook group for members of Solo…
  • Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

    Kellye Crane
    30 Jun 2015 | 5:00 am
    As regular readers of this blog know, each year Solo PR Pro works to provide a one-of-a-kind conference experience for our community – one focused on the unique needs of independent communications consultants and other small organizations (as opposed to the deep-pocketed Fortune 500 organizations or large-scale PR agencies typically discussed at other events). This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR…
  • add this feed to my.Alltop

    PR In Your PajamasPR In Your Pajamas » PR In Your Pajamas

  • 9 Inexpensive or Free PR Resources for Small Businesses

    Edward Alonzo
    22 Jul 2015 | 7:04 am
    Our agency has used resources like Cision and Meltwater, which are great products for servicing clients with extensive needs. But to get started and get yourself out there, these high-powered tools may be overkill or too expensive. Below I’ve compiled a list of inexpensive and free tools that will help small businesses with their PR needs. It’s separated into four sections: How to find the right reporter to send your news to How to find the reporter’s requests for articles/interviews How to approach the reporter How to keep track of your brand How to Find the Right…
  • How To Land A PR Internship

    admin
    19 Jul 2015 | 6:58 pm
    An internship is one of the best ways to get started in PR. I still remember being recruited from my university by a PR agency where I launched my career. Fast forward 20+ years later and I am still working with some of my colleagues from that agency. This guest post by University of Missouri student Abby Schroeder brings back memories! – Elena Verlee I spent my entire junior year listening to my professors drill the same three words into my head. “Get an internship.” Ok, great! How? Between schoolwork, extra-curriculars, a job, sleep and attempting to have a normal social life, I…
  • Get Better at Pitching Media: 3 Checklists

    admin
    7 Jul 2015 | 7:36 am
    Pitching media and influencers can be a daunting task. In this guest post, Frederik Vincx shares some handy checklists to help PR newbies and professionals alike, reach the right person, at the right time, with the best pitch possible – Elena Verlee How many emails do you get per day? 25? 50? 100? You’re not alone. We’re all inundated with them. Journalists and bloggers are probably the worst off. They get hundreds of emails everyday. On average, over 50 are PR pitches. Mails from people like you and me that would like the influencers to write about something. However, journalists…
  • The Skyscraper Technique For Creating Content

    admin
    12 Jun 2015 | 9:18 am
    How do you create shareable content, and how do you do it with ease? Mickie Kennedy shares his technique with us~ Elena Verlee Alas, the skyscraper technique is not about leaping tall buildings in a single bound or slinging your web to save the day. However, it could be a way to improve your blog, help establish your voice, and drive readers to your site. So in some ways, the skyscraper technique might be a superhero after all. The Skyscraper But first, what is this technique? The Skyscraper technique builds on a simple premise which involves three basic steps: Find awesome online content…
  • 6 Ideas for Welcome Emails

    admin
    14 Apr 2015 | 6:04 am
    Here’s a guest post on a topic we’ve never talked about in this blog before: your welcome emails! Who knew they were so important? ~ Elena Verlee 86% more readers would open this article’s title… …if it were in a welcome email. Everybody loves a big warm welcome, whether in real life or on the Internet. This also applies to every new subscriber you gain. Unfortunately, mailing lists have gotten a bit of a bad rep lately, with subscribers feeling like they’re not treated as people but just numbers. I feel the same way sometimes. As a result, I have decided to put an…
  • add this feed to my.Alltop

    Paul Stallard

  • How to write a sweet PR pitch

    Paul Stallard
    31 Jul 2015 | 2:05 am
    When ever I chat with journalists I often hear about how poor some PR people are at responding to Response Source. Generic responses that  are boring and bland with very little interest to their readers flood their inboxes as soon as a request is submitted. Interestingly, I have also been on the receiving end of said pitches. Due to this blog being in existence for a fair few years and being listed on Gorkana I also receive countless pitches most days which highlights the problem. This blog rarely features anything other than my ramblings so the poorly targeted pitches I receive shows how…
  • Why employee satisfaction surveys aren’t a waste of time

    Paul Stallard
    24 Jul 2015 | 4:03 am
    This was the second year that Berkeley PR completed an employee satisfaction survey of every member of the team. Every employee anonymously completed a questionnaire about the company to give us insights into a range of things such as leadership, communication, facilities, bonus, pay, progression. Pretty much every aspect of our business. What an interesting process. Especially doing it for the second time as you have something to benchmark against. It has given our management team some valuable insight into what it feels like to work at Berkeley PR but it also gives our team a voice. That…
  • What are the barriers to change?

    Paul Stallard
    20 Jul 2015 | 6:15 am
    Last week I wrote a post about  a seminar I ran on the fear of change. The second half of my presentation was inspired by the work of Jason Clarke after watching his brilliant TEDx talk on the barriers to change. I think he absolutely nailed it. We will all have heard the following barriers at some point but have you ever thought about what they actually mean? It’s always been like this It’s the same everywhere It’s not in the budget It’s political It’s what we have always done/traditional People don’t like change The truth is that these are all excuses and are negative barriers…
  • Does storytelling work?

    Paul Stallard
    17 Jul 2015 | 7:16 am
    One of my team shared a infographic on brand storytelling from Headstream with me this week. I rather liked it. It illustrates something that we bang on about all the time in the office. Eight out of ten people want brands to tell stories BUT only 85% could recall a good one. So, it is clearly not enough to be merely good at storytelling you have to be memorable. It then drilled into what people thought was the most important ingredient of a story. Humour was number one across all age groups but the older the respondent the more important this became. Inspirational was a distant second. In…
  • Metathesiophobia – the fear of change

    Paul Stallard
    13 Jul 2015 | 4:20 am
    Last week it was Berkeley PR’s Summer QRM (quarterly review meeting) and a celebration of hitting, no smashing, our targets for the financial year. I ran a seminar on Metathesiophobia…….the fear of change. At a time when our agency was changing I recognised that this can be difficult for some people as the roles and responsibilities change as much as the company does. It is our natural instinct to fear change as this helps us to feel in control. But, this control doesn’t cure the fear it only masks it and this can ultimately hold us back. Blockbuster, Kodak, Yahoo, Blackberry,…
 
  • add this feed to my.Alltop

    Tech Affect

  • How to Reinvigorate Your Company’s LinkedIn Strategy

    Melissa Baratta
    29 Jul 2015 | 6:38 pm
    LinkedIn, when properly executed and engaged with, can be a key platform for a communications program. If you are putting effort into LinkedIn but not seeing the intended results, here are a few tips from Melissa Baratta, Senior Vice President at Affect, to consider.
  • Taking a Page from Security Story Hijacking

    Brittany Bevacqua
    24 Jul 2015 | 7:44 am
    This week, Affect VP Katie Creaser and I had the pleasure of attending an event hosted by our friends at LIFARS, a NYC-based cybersecurity and digital forensics firm. The event focused on cyber espionage and Advanced Persistent Threats (APTs), with speakers from well-known security software and hardware companies discussing the threat landscape and strategies to keep companies safe. The security space is white-hot in the news, due in large part to the steady surge of data breaches, confirmed (and unconfirmed) state-sponsored attacks and general curiosity about the future of hacking (see this…
  • 8 Tips for Creative Media Relations

    Brittany Bevacqua
    22 Jul 2015 | 1:32 pm
    While product announcements often gain media coverage, it’s important to also think creatively to further the reach of any communications program. Brittany Bevacqua, Senior Director of Affect, shares eight tips to creative media relations.
  • Why You Should Pay to Promote Your Content

    Sandra Fathi
    16 Jul 2015 | 3:00 pm
    In today’s media environment, good content doesn’t necessarily make it to the top on its own merit – often times, it takes a bit of promotion to give it the lift it needs. With some financial backing, the content your company produces can go a long way. In this video, Sandra Fathi, President at Affect, shares key factors to achieving success with promoted content, including how to get it in front of the right audience at the right time.
  • 3 Ways to Keep Your Communications Plan Hot

    Melissa Baratta
    13 Jul 2015 | 11:42 am
    With summer officially upon us, many companies tend to lay off the pedal when it comes to marketing and communications. It can be tough with a rotating schedule of vacations, holidays, and early release days to keep that marketing plan running at full throttle – but summer is actually one of the best times to engage your target audience. Just because customers or prospects are on vacation doesn’t mean they aren’t checking social media or reading the news. Here are three things you can do to keep your communications plan hot this summer: Rev up Social Media Really, no one takes a break…
  • add this feed to my.Alltop

    Blog | Stalwart Communications

  • Super Stalwartian... Intern to the Rescue!

    kalyca
    31 Jul 2015 | 8:00 am
    “Hey lady, call me when you got a sec. It’s about tomorrow” was the text I received at 2:46 p.m. last Thursday afternoon. Being the intern of Stalwart Communications, a dream internship for any San Diego State University PR major, I called Elizabeth in less than the requested sec. “So I was wondering what your workload is like tomorrow,” Liz said. Her tone made it obvious it didn’t matter what my workload was because she had a new agenda for me. Our phone conversation ended quickly. The only insight I had to Friday morning’s agenda was that I wasn’t allowed to know anything…
  • Is Donald Trump Dumb...Like a Fox??

    David Oates
    13 Jul 2015 | 10:39 pm
    My first thought is...maybe. Here's why. "The Donald" is really going out of his way to make a Grade A USDA Prime Jackass of himself, and he's doing a marvelous job at it. As I was reading the news reports, watching the videos and following the tweets, I kept thinking to myself that it's as if Trump's going out of his way to be a complete jerk. And then my marketing training kicked in - maybe that's his whole point. Look I get it. Trump's lost a ton of media partners and sponsors. Everyone under the sun, short of his family, are seemingly jumping off the ship faster his hair dye can wash away…
  • Five marketing superpowers to take over the world

    eireland
    7 Jul 2015 | 10:57 pm
    My inner (and outer) geek comes calling during San Diego Comic-Con week similar to the ion effect during a full moon. If you haven’t heard of this huge convention, it’s considered the biggest show for the convergence of movies, television, gaming and comic books. In the spirit of all things superhero, I’d like to point out some of the superpowers required to pull off what we do at our respective public relations and marketing agencies. Time Manipulation - described as “accelerating, slowing, stopping and even rewinding or looping” time. Essentially, it’s our way of ensuring…
  • Storytelling or Story-selling? The Hollywood Blockbuster

    Tyler Hustwick
    26 Jun 2015 | 1:35 pm
    Summertime is here and with it comes the Hollywood blockbuster, known for big names, big budgets and…big brands? This past weekend I embarked on my first summer trip to the movies, a ritual I’ve performed with my dad for as long as I can remember. Our film of choice was Jurassic World, the fourth installment of the Jurassic franchise. The film was nothing special, high priced visual effects and a simple, formulaic storyline. I left the theater with one glaring observation: I had just watched two hours of non-stop, in your face, product placement. Brand integration into film is not a novel…
  • Don't call us PR people anymore

    David Oates
    15 Jun 2015 | 9:32 pm
    The word has boxed many of us who practice the art into an obsolete corner. The fact is successful agencies are, more importantly, facilitators of valued content to key influencers who, while having no vested interest in an organization, feel compelled to tell their audience about the work they do. This, in turn, creates interest and opportunities. But it doesn't have to be through the traditional intermediary that we call the media. In fact, forward thinking PR firms are creating their own, non-sales oriented branded content and disseminating it through social media and email channels. In…
  • add this feed to my.Alltop

    prTini

  • Learn to Love Saying “No”

    Heather Whaling
    29 Jul 2015 | 10:49 am
    No. It’s a tough word. Tough to hear … and tough to say. If you’re a people pleaser, saying no feels unnatural. If you lack strong convictions, saying no creates confusion. Yet, saying no creates the necessary space for you to surround yourself with the right people and seize the right opportunities. A couple weeks ago, I was skimming the New York Times when I found myself re-reading this comment from supermodel/actress/Hollywood-it-girl Cara Delevigne: “I love saying no. Before, I didn’t, and it took a huge toll on my health and happiness.” While she could…
  • Infographic: Cision’s 2015 Social Journalism Study

    Heather Whaling
    27 Jul 2015 | 3:49 am
    Are PR pros pitching journalists the way they prefer? According to Cision’s 2015 Social Journalism Study, that answer is yes: 58% of U.S. journalists say they are happy with their relationships with PR practitioners and listing PR pros as their second most important source for information. In addition, PR pros are now contacting journalists using the methods they actually prefer, with 23% pitching stories on social platforms — in line with reporters’ preferences. Want to take advantage of Cision’s findings to better interact with and build relationships with…
  • Big vs Boutique: Why Bigger Isn’t Always Better

    Heather Whaling
    22 Jul 2015 | 3:00 am
    We’re number 2. And, that’s totally fine with me. Last week, my PR agency came in second place on the Columbus CEO Leaderboard (a ranking of all the local PR agencies). Not too shabby for a company that started in my dining room and isn’t even six years old yet. As a super competitive person, it’s uncommon for me to ever be okay with being number 2. But, in this case, I totally am. Here’s why: I have zero desire to grow my company into a large agency. The partnerships we build with our clients and the way we approach our work isn’t scalable like that.
  • Give Gratitude: 3 Tips to Say Thank You

    Heather Whaling
    20 Jul 2015 | 5:00 am
    At 11pm Thursday night, I received a text message from a very important client. Normally, a late-night text – especially from a client – makes my heart skip a beat. I’m typically a glass-half-full kind of person; however, at that hour my first thought tends to be something like “What’s wrong?” But this text served a completely different purpose. It was a text of gratitude, starting with a very simple phrase, “Just wanted to say thanks.” The rest was just as nice. When was the last time you called/texted/emailed/wrote someone with the sole purpose of expressing gratitude? This…
  • Author Q&A: Leading Inside the Box

    Heather Whaling
    19 Jul 2015 | 5:15 pm
    A “cookie cutter” approach rarely works in PR. Same goes for leadership. Each employee in your organization is likely motivated by different things. They prefer to receive feedback in different ways. Yet, too many managers and execs think a one-size-fits all approach to leadership is okay. My friend Mike Figliuolo recently published a new book — Lead Inside the Box — to help managers get the best out of their teams by focusing their energy where it will make the biggest difference for each individual. I asked Mike a few questions about the book and how his insights…
 
  • add this feed to my.Alltop

    Sword and the Script

  • Without Tension, there is No Storytelling

    Frank Strong
    28 Jul 2015 | 3:00 am
    by Frank Strong “Your company isn’t just an organization. It is a story,” according to a Storytelling Guide by Nasdaq Media Intelligence. The paper, which is quick and easy primer on storytelling, defines a story as “a character in pursuit of a goal in the face of some challenge or obstacle.” It seems simple enough, but corporate communications often stops with just two parts of a three-part framework – a character in pursuit of a goal.  This happens because corporate leaders tend to get hemmed up over revealing obstacles, or what Lou Hoffman often refers to as tension in…
  • Big Brands: Content Marketing isn’t a Campaign, It’s a Culture

    Frank Strong
    14 Jul 2015 | 3:00 am
    by Frank Strong Every company is a media company. It’s one of those catchy phrases that took off a few years ago, soon became cliché to the point it’s almost passé. Almost passé. Content marketing is the new branding Content marketing *is* PR Content marketing is the new buyer’s journey The phrase seems old and tired to the early adopters.  But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Big ships turn slowly. Four Brands that are Becoming Content Publishers A few weeks…
  • Fish Out of Water: Shark Week, Science and Storytelling

    Frank Strong
    7 Jul 2015 | 3:00 am
    by Frank Strong Stories are entertaining and people are hardwired to retain stories. Journalists, PR pros and increasingly of late, marketers, are increasingly focused on telling stories as a technique for getting information across. Fill up an article, video or presentation with compelling statistics and a few stories to go along with it – and people won’t recall the statistics, but they will remember the stories. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. The danger exists when the mix between information and entertainment – leans more…
  • What if NYC Made WTC BASE Jumping an Annual Event?

    Frank Strong
    30 Jun 2015 | 3:00 am
    by Frank Strong In 2013 three BASE jumpers snuck into the World Trade Center in the wee hours of the morning, climbed to the top, and jumped off with parachutes. The trio filmed the stunt, were later tracked down by authorities and charged with criminal offenses including a felony. About two years later, in June 2015, the three were acquitted of the felony but found guilty on lesser counts. The bottom of an NBC 4 New York article summarizes the issues succinctly: The New Yorkers pleaded not guilty to felony burglary, reckless endangerment and other charges in the leap, which was captured in a…
  • Engineering the Enterprise for Content Marketing

    Frank Strong
    23 Jun 2015 | 3:00 am
    Recently a puzzle like the one nearby made rounds on the web.   Fifth grade students allegedly can solve this problem in 20 seconds or less. If you tried and failed, you are not alone and we are together in this one.  Though I tried to recall forgotten algebra lessons from the foggiest reaches of my mind the effort was for naught.  And algebra, if I could have recalled it, wouldn’t have helped me anyway. The solution is far easier and I’ve posted the answer at the bottom of this post. Thinking Differently about Employees and Content Janet Fouts, who founded Tatu Digital Media, read…
  • add this feed to my.Alltop

    Crenshaw Communications

  • 5 Brands With Great PR On Instagram

    Eri Mizobe
    30 Jul 2015 | 3:28 pm
    Instagram is a powerful PR tool for brands to develop their audience and voice. A 2014 Forrester study found Instagram is 58 times more engaging than Facebook, and 120 times more engaging than Twitter. When used alongside other PR tactics, Instagram can complement and amplify a brand or company’s core messaging in distinct ways. So what makes a brand’s Instagram content stand out from the others? Here are five examples – from consumer tech and tech startups to art materials and tasty beverages – to help answer that question. Sonix Cases (@shopsonix): The product is the star. These are…
  • 8 Ways To Bulletproof Your PR Plan

    Dorothy Crenshaw
    29 Jul 2015 | 8:05 am
    A successful PR campaign is usually only as good as its plan.  But we’re often operating in a dynamic news media environment, so stuff happens. How can a PR plan be “bulletproofed” to the extent that it’s even possible? The key is to vet it before you start. Begin with overall business goals in mind, as well as obstacles and opportunities unique to PR and communications. Here’s a checklist based on aspects of a robust PR plan that can be overlooked or underwritten. Does the PR function have a defined role? In other words, is it designed to do something that…
  • 5 Ways To Make That PR Strategy Decision

    Marijane Funess
    28 Jul 2015 | 7:48 am
    Stymied by a leadership team who wants a strategic PR campaign but can’t articulate precise campaign goals or actions? It seems simple enough; the company is launching a new product or heading in a new direction, so the marketing folks want positive exposure. Now comes the hard part. Of course you’re seeking results that move the needle on new app downloads or web inquiries, but the program will live or die based on the strategy. If you’re faced with a team that can’t seem to form that strategy, try taking these steps. Identify the true target. Some companies…
  • In Tech PR, Women Buck The Trend

    Michelle Han
    23 Jul 2015 | 2:33 pm
    Linkedin CMO Shannon Stubo Few would argue technology remains a male dominated field, but when it comes to tech PR, women tend to buck that trend. When Business Insider compiled its list of the best public relations people working in the tech industry in 2014, 31 out of 50 were women. And women publicists are behind some of the greatest tech PR successes out there, from the launch of Tinder to the indomitable public narrative of Steve Jobs’ Apple. Granted, women tend to dominate the field of public relations as a whole, but the leading role women have played in technology PR is…
  • Has Web Journalism Come Of Age?

    Dorothy Crenshaw
    22 Jul 2015 | 6:05 am
    Those who toil in public relations tend to be blasé about changes at media companies. After all, we’ve seen enormous disruption over the past decade. But the soap opera at some top news sites has the PR world watching. Wired calls it “a new media midlife crisis.” To me, it feels more like an adolescent one, but never mind. First there was the public meltdown at Reddit, not a news site, but an influential community and frequent source of stories run by media. The drama, which was precipitated by the firing of a popular employee, reflects the ongoing struggle between the…
  • add this feed to my.Alltop

    PRBreakfastClub

  • 5 Ways Data Can Improve Your Campaign

    Sarah Landrum
    6 Jul 2015 | 9:01 pm
    Photo by justgrimes There is an old saying that knowledge is power, and this can also be applied to your social media campaigns. Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate. Forbes Insights conducted a study showing that of 331 senior executives, about 70 percent expected to rely on data for digital marketing in coming months. Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media…
  • 7 Tips for Maximizing Your Internship

    Sarah Landrum
    29 Mar 2015 | 9:01 pm
    Internships are more than a summer job or a resume booster; they’re great opportunities for growth and development in the area you wish to pursue after school. Take full advantage of everything they have to offer, and you’ll learn valuable skills to make you an employee everyone wants to hire. Here are 7 things you can to do maximize your internship: Take it Seriously Future employers will view your internship as a trial run of what they can expect from you. Give it everything you’ve got, just like you would when you really get hired. Whether the internship pays or not, having the…
  • Let’s Steal from Web Developers to Make our Content Lean

    Mike Cottrill
    11 Jan 2015 | 9:01 pm
    Let’s talk for a moment about better content marketing through simple theft. I’m not talking about lifting Joe Pulizzi’s last blog and posting it as your own. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Why should PR pros care? Because if you spend time and/or money to create content, going through a lean content development process promises it will become an asset of your business. Development teams can teach us a lot about lean…
  • PRBC Bites: Tsk Tsk FB; Handy Tip for Android Users; $5 Logo?

    Nathan Burgess ("PRCog")
    10 Aug 2014 | 9:01 pm
    Facebook had quite a week last week…In “real” (applicable to the business, that is) news they’ve set a deadline on fan-gating of content or contests.  Which of course makes sense since having a fan like a page without spending some cash in the Facebook ad store is pretty worthless anyway. In more bizarre news the folks at FB finally carried through on their threat and turned off access to messages from the existing mobile app, requiring you to download the messenger app (or use the mobile site) if you want to send messages via mobile (why they didn’t integrate…
  • PRBC Bites: G+ in the Grave, Agency Provides Warranty on Former Employees, and {Censored}

    Nathan Burgess ("PRCog")
    6 Aug 2014 | 9:01 pm
    In case you missed it … It seems G+ is getting further stripped down with the spin-off of the photo side of things (which of course makes it more competitive with Flickr – Yahoo’s (who?) photo service). Some are taking it as “another sign that Google is planning to break down Google+.” Who knows, and in the long run, assuming no services on killed on the spot, does it really matter? On a somewhat dark note with some awesome karma – Ignite Social’s recently announced layoffs after the loss of a major client, has one very special upside – the…
 
  • add this feed to my.Alltop

    Ishmael's Corner ~ Storytelling Techniques For Business Communications

  • A Peek Behind the Curtain of Business Insider’s Newsroom

    Lou Hoffman
    29 Jul 2015 | 6:35 pm
    The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Four of our account professionals attended “Inside the Newsroom with Business Insider” organized by PRSA Silicon Valley earlier this month. It gave folks the opportunity to hear from two of Business Insider’s tech reporters,  Jillian D’Onfro and Matt Weinberger as well as Technology Section Editor and San Francisco Bureau Chief Matt Rosoff. I’m pleased to […] The post A Peek Behind the Curtain of Business Insider’s Newsroom appeared first on…
  • Author Reflects on The Harmony of Words and Visuals in Storytelling

    Chauncey Hill
    26 Jul 2015 | 6:08 pm
    The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Imagine one blog post causing such a ruckus that readers demanded a book. That’s essentially what happened to Ella Frances Sanders when she created the post “11 Untranslatable Words From Other Cultures” in 2013. Roughly 12 months later, her book “Lost in Translation” hit the book stores and was an instant hit. Amid considerable media […] The post Author Reflects on The Harmony of Words and Visuals in Storytelling appeared first on Ishmael's Corner ~…
  • Common Ground Between Storytelling and Leaders Who Inspire

    Lou Hoffman
    22 Jul 2015 | 9:08 pm
    The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I can’t pinpoint exactly when I met Raf Stevens. He’s part of what I refer to as the “storytelling posse” on Twitter, those evangelizing business storytelling 140 characters at a time. Not one to limit his narratives, Raf recently published his second book “Leadership, Storytelling and the Power of Connection” which explores the role of […] The post Common Ground Between Storytelling and Leaders Who Inspire appeared first on Ishmael's Corner ~…
  • How to Interview a Dead Person (and the Potential PR Implications)

    Lou Hoffman
    19 Jul 2015 | 8:33 pm
    The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Given the headline, you might be thinking that my binge watching of Dexter has gone too far. Relax. I’m not suggesting you literally interview the deceased. Instead, the idea is to go back in time to interview a famous person by “borrowing” from existing video footage. MLB.com shows the way in creating a video in […] The post How to Interview a Dead Person (and the Potential PR Implications) appeared first on Ishmael's Corner ~ Storytelling Techniques For…
  • Making That Pesky and Inaccurate Information on the Internet Go Away

    Lou Hoffman
    15 Jul 2015 | 8:33 pm
    The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s not easy. Here’s the situation. The giant Hong Kong food company, Lee Kum Kee Products Group, created an app and website for the China market. The app evangelizes a healthy lifestyle, encouraging people to embrace the one exercise that can be done anywhere, walking. As can happen on the Internet, wires got crossed and […] The post Making That Pesky and Inaccurate Information on the Internet Go Away appeared first on Ishmael's Corner ~ Storytelling…
  • add this feed to my.Alltop

    AdamVincenzini[dot]com - an Australian content marketing and social media blog

  • Day One: Tracking My Media Consumption Diet (#MyMediaDiary)

    admin
    2 Aug 2015 | 3:38 am
    How would a media agency profile me? I haven’t done a lot of blogging lately. I’ve been in a bit of a learning rut... The post Day One: Tracking My Media Consumption Diet (#MyMediaDiary) appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • The dismantling of Google+ another reminder of the perils of social media gluttony

    Adam Vincenzini
    2 Mar 2015 | 4:21 pm
    The dismantling of Google+ another reminder of the perils of social media gluttony It’s been coming for a while now. In fact, many would... The post The dismantling of Google+ another reminder of the perils of social media gluttony appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • 2015: The Year of Digital Recalibration (and Déjà Vu)

    Adam Vincenzini
    24 Dec 2014 | 5:22 am
    The Year of Digital Recalibration SlideShare is available here. Every year I’ve cobbled together a trends special outlining the big things to expect in... The post 2015: The Year of Digital Recalibration (and Déjà Vu) appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • A guide to realistic social media measurement and performance analysis

    Adam Vincenzini
    16 Sep 2014 | 10:04 pm
    Social media measurement and performance analysis is one of the most debated topics in the current marketing environment. Recently I hosted a workshop for... The post A guide to realistic social media measurement and performance analysis appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • Yellow Social Media Report 2014: Tiny Takeaways

    Adam Vincenzini
    28 May 2014 | 7:54 pm
    Yellow Social Media Report 2014: Tiny Takeaways The Yellow Social Media Report 2014 has just been released. In the last couple of years it... The post Yellow Social Media Report 2014: Tiny Takeaways appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • add this feed to my.Alltop

    Public Relations Sydney

  • How to get inside the mind of a journalist

    Catriona Pollard
    20 Jul 2015 | 6:00 pm
    Sometimes, a great idea might hit you, and you know that it would be perfect for a certain outlet. The problem is, how will you get the journalist's attention so they will read your media release over the myriad they get in their inbox every day? The post How to get inside the mind of a journalist appeared first on Public Relations Sydney.
  • How to amplify your media coverage

    Catriona Pollard
    6 Jul 2015 | 5:00 pm
    Congratulations, you’ve just scored a fabulous piece of media coverage! Now, what are you going to do next? No longer is it just yesterday’s recycling! Securing media coverage is just the tip of the iceberg when it comes to raising your profile as a recognised expert. I treat all of my media appearances as powerful and shareable content which can be amplified across my platforms. The post How to amplify your media coverage appeared first on Public Relations Sydney.
  • 5 PR Personalities – which one are you?

    Catriona Pollard
    22 Jun 2015 | 4:21 pm
    Good PR practice doesn’t come naturally to everyone and if you are noticing your competitors in the media, chances are they aware of what good PR practice entails. Pitching newsworthy and relevant stories to journalists is a great way to gain media coverage, and if done correctly is a sure fire way for you to […] The post 5 PR Personalities – which one are you? appeared first on Public Relations Sydney.
  • How to be an authentic storyteller

    Catriona Pollard
    8 Jun 2015 | 6:27 pm
    Any successful thought leader will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility.  But sometimes just sharing information is not enough and like the old marketing adage says, “You should show not tell”. This is where the art of storytelling comes in. Storytelling allows you […] The post How to be an authentic storyteller appeared first on Public Relations Sydney.
  • How to create a PR strategy

    Catriona Pollard
    25 May 2015 | 5:28 pm
    Have you started noticing your competitors in the media? Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. A PR strategy will help you organise your PR activities […] The post How to create a PR strategy appeared first on Public Relations Sydney.
 
  • add this feed to my.Alltop

    PR Fuel - Public Relations News & PR Tips

  • Infographic: The Ultimate Media Interview Checklist

    Matthew Shenko
    7 Jul 2015 | 8:16 am
    The following post and infographic were created by Elena Verlee, founder of Cross Border Communications and PR in Your Pajamas Public speaking is a common phobia, and it becomes even more challenging when you’re giving an interview. Thankfully, there are steps you can take to calm your anxiety and prepare for an interview so you come across like a pro. I worked with Udemy to create this media training infographic offering 33 tips that will teach you how to be confident, relaxed, and ready to answer any questions that come your way. In addition to the infographic, here are some bonus…
  • 17 Experts Respond to Your Email Marketing 9-1-1

    Matthew Shenko
    22 Jun 2015 | 12:53 pm
    According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention. Despite so much at stake, many small-to-medium-sized businesses are still struggling to improve their email game. I hope that the following advice from seasoned pros and rising stars in the email marketing world will help these businesses succeed by tapping the power of the inbox. A special big thanks goes out…
  • The Relationship Between Content and SEO

    PR Fuel
    26 May 2015 | 7:56 am
    By now, you’ve heard of – and perhaps panicked over – Google Panda. Google Panda is the name Google gave the algorithm change which was designed to separate the spammy online content from the crème de la crème. While content marketer and SEO experts may have let out a collective shout of rage over Google Panda, Google had its reasons for making the change. After all, their duty is to their customers – the people who use Google to search the internet. They want to ensure that when someone enters a key term into Google.com that they get what they’re looking for, not a…
  • 14 Top Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI

    Matthew Shenko
    28 Apr 2015 | 3:00 am
    If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself): “Nobody’s engaging with my posts anymore. It’s like I’m invisible.” Indeed, sometimes it seems like it’s Zuckerberg’s world and we’re just posting in it. But is that simply a difficult fact that the small/medium-sized business has to deal with these days? Or is there a way around the network’s sometimes crushing algorithm updates? What’s a bootstrapping entrepreneur to do? With these question in mind,…
  • How to Get Your News in an Industry Trade Magazine

    prfuel_rb
    27 Apr 2015 | 3:30 am
    Writing and getting your material published by a trade magazine is a little different than writing for a consumer magazine or a newspaper. However, the same basic rules apply. Industry magazine writers and editors are also extremely busy and receive many pitches every day. In order to stand out from the crowd, here are some steps to keep in mind. Know your industry and its magazine– If your story pitch is for a specific industry, know their trade magazines. From farming to interior design to banking, there are a huge number of publications out there (The Progressive Farmer, Interior…
 
  • add this feed to my.Alltop

    Paul Roberts' Information Machine

  • One Way to Help Poor Kids Do Better in School

    Paul Roberts
    22 Jul 2015 | 10:16 am
    Poverty is probably one of the major reasons why many children and teenagers around the world are out of school. Most of the time, individuals who come from impoverished families are rather interested in making money than going to school. The good news is that there are institutions that are dedicated in helping these people. Children who belong to dysfunctional and poverty stricken families often do not excel in class and are more susceptible to dropping out. However, for individuals who want to children improve their academic performance despite of the existence of their financial problems,…
  • Steps to Improve Writing Skills

    Paul Roberts
    8 Jun 2015 | 6:19 am
    Are you looking for some effective techniques on how you can improve your writing skills? If you are then you’re on the right place. There are many things to learn and the process you need to go through to improve your writing skills can be long and challenging. However, you can make it enjoyable and shorter by learning about the techniques in writing. The first thing that you need to do is learn about the basics. You don’t have to worry about how you can do this because there are many reading materials and resources available online that can help you study a variety of topics…
  • Best Websites for Students

    Paul Roberts
    27 Apr 2015 | 3:59 am
    I personally believe that the technology has been very helpful to students. Well, it is designed to be helpful and should remain one. People only need to use it in a good way. I recently came across this article here that talks about the best websites for students. The internet has provided easy and fast access to knowledge and people can learn a lot of things regardless of where they may be in the world in just a matter of clicks. There are bad and good websites, and students should only use the latter. When I say good websites, it means those that have all the resources and information that…
  • The Importance of Grammar

    Paul Roberts
    2 Mar 2015 | 3:53 pm
    I recently came across an article here, and I find it really entertaining. It is written by a daughter of an English teacher who stresses the importance of grammar. Well, I personally believe that people should practice improving their grammar knowledge. I’ve talked to some of my friends who are Human Resource officers so part of their job was to interview applicants. They told me that whenever they see some grammatical errors in the resume and job application letter or hear some grammatical errors during job interviews, it significantly decreases the chance of applicants to pass and get…
  • Grammar Apps Helpful To Students

    Paul Roberts
    11 Feb 2015 | 5:42 am
    Learning about correct grammar is one of the things that people should do. Almost everything that we do nowadays especially in writing our application letter, responding to interviews and talking to others require the use of correct grammar. The good news is that there are many educational tools and reading materials available online. We only need to research online and take advantage of what websites have to offer. I recently came across this article here that discussed the top ten grammar apps. I personally believe that these apps are extremely helpful to students more especially that most…
  • add this feed to my.Alltop

    Flack Me RSS News Feed

  • Planned Parenthood in a PR Vise

    Doug Bedell
    2 Aug 7450 | 6:37 am
    Summary: Planned Parenthood is in a crisis for which there may be no defense – a charge, advises David E. Johnson of Strategic Vision, LLC, “that the organization sells fetal tissue from abortions to researchers for a profit. Such action if true would be illegal.” If you have the stomach for it, Johnson’s report takes you through how Planned Parenthood appears to be mishandling a crisis...
  • Nuns and Their Bishop in a Real Estate Flap

    Doug Bedell
    2 Aug 6946 | 6:37 am
    Summary: We, of course, don’t have any direct insight into the fuss going on between the nuns on a Hollywood hilltop and their archbishop over the sale of their convent building. But, in PR terms, the situation points up the desirability of doing everything possible to settle vexing situations internally so that they don’t become public embarrassments – or court cases.
  • Trump's Style a Relational Bore

    Doug Bedell
    2 Aug 6681 | 6:37 am
    Summary: You may well recognize this on your own, but Donald Trump’s arrogance, writes Emily Peck on Huffpost Business, “is outdated in corporate America.” Humility is “the new hotness for CEOs these days.”
  • 'Deflategate': A PR Pro Stands Up for Integrity

    Doug Bedell
    2 Aug 4241 | 6:38 am
    Summary: In the matter of Tom Brady's football troubles, PR pro Meg McAllister announces for integrity, "which is the foundation of real and lasting influence." Instead of continuing to bounce the ball around, she advises, "You know what Tom? Shut the hell up and sit out the 4 games and be grateful it's not worse." Sounds like good, ethical advice to us – PR on the high road.
  • LinkedIn Attempts to Put Its Finger on The Pulse: A Review

    Mike Bush
    2 Aug 2838 | 6:37 am
    Summary: The LinkedIn Pulse application attempts to bring relevant stories from across a person’s network to their smartphone, serving as a sort of curated news feed based on professional interests. For the past couple weeks, I tried to use Pulse as my go-to source of news. Below is a review of how things went. LinkedIn obviously has the eyes and ears of the PR world.
 
  • add this feed to my.Alltop

    fresh as.... A Mynt Public Relations Blog

  • Top websites for PR students

    15 Jul 2015 | 1:13 pm
    hercommunicationsnetwork: As a PR student, it is important to read around the subject in order to compliment your studies, find out the latest issues, and get to know the day-to-day workings of an exciting but complicated industry. There are lots of sites out there dedicated to PR, not to mention waves of blogs and forums, so finding the best ones to read can be a hard task. To help you out, we’ve pulled together a list of some of the top PR-related sites out there. Some are more news focused, some are written specifically for PR students, while others are written more tongue-in-cheek.
  • With passwords becoming more and more vulnerable, two-factor...

    9 Jan 2015 | 9:50 am
    With passwords becoming more and more vulnerable, two-factor authentication is a necessity for even the most casual tech users. aNewDomain.net talked with Yubico at CES2015 to learn more about the YubiKey and how strong authentication can also be simple if you do it right.
  • Yubico CEO and Founder wins Gold Stevie Award for Female Executive of the Year

    18 Nov 2014 | 4:13 pm
    Yubico CEO and Founder wins Gold Stevie Award for Female Executive of the Year: Yubico is proud to announce that Stina Ehrensvard, CEO and Founder of Yubico has been named the Gold Stevie Award winner for Female Executive of the Year – Business Products. Continue reading
  • Today is a good day for the Internet.

    21 Oct 2014 | 11:08 am
    Earlier today, Google announced on its blog an extra layer of security for Google Accounts based on FIDO U2F support added to the Chrome browser, the first public deployment of FIDO U2F protocols and a major step in increasing Internet security. Starting today, the Security Key by Yubico with its FIDO U2F support lets users securely login to Google Accounts and any number of service providers who have or will adopt the FIDO U2F protocol. FIDO U2F is an emerging open authentication standards initiative with strong support from more than 120 end-user and vendor companies in the FIDO…
  • Increase your Non-Profit Success with these 5 PR Tips

    26 Aug 2014 | 10:52 am
    I recently read an article on EverythingPR on the value and effectiveness of a well thought out public relations plan to bring attention and recognition to Non-profits.  These tips are excellent not only for the audience for Non-profits but across all organizations and industries.___________________________Connect the cause - Your communication needs to make the cause matter to your target market. If they read or view your communication and are unmoved, it’s your fault, not theirs. You need to teach them something in a way that makes them want to learn more. To surprise and invite and…
  • add this feed to my.Alltop

    SF Chronicle

  • Market Publishers Ltd Announced as Media Partner of NCT CBRNe Middle East 2015

    2 Aug 2015 | 9:55 pm
    Market Publishers Ltd is announced as a media partner of NCT CBRNe Middle East 2015, taking place in October. London, UK (PRWEB) August 03, 2015 Market Publishers Ltd is announced as a media partner of NCT CBRNe Middle East 2015. The Event is scheduled to be held on the 5th-7th of October this year at Le Méridien Amman (Amman, Jordan). This year Event will concentrate exclusively on CBRNe related threats in the Middle East region. Owing to the previous experience of NCT CBRNe events in Asia, Europe, the USA and the Middle East, the forthcoming NCT CBRNe Middle East is set to become a…
  • Market Publishers Ltd Becomes Media Partner of MRMW Europe 2015

    2 Aug 2015 | 9:30 pm
    Market Publishers Ltd is announced as a media partner of MRMW Europe 2015, taking place this September! London, UK (PRWEB) August 03, 2015 Market Publishers Ltd is more than happy to invite you to participate in MRMW Europe 2015, which will take place in Thistle Marble Arch Hotel in London (the UK) on the 15th-17th of September this year. Organized and hosted by Merlien Institute, MRMW Europe 2015 will be held with the tagline ‘Breaking the Barriers - Impacting the Future’. Being one of the world’s most prestigious and anticipated events, the three-day conference will focus on mobile,…
  • Scientists Link Protein Marker with Mesothelioma Prognosis in New Study, According to Surviving Mesothelioma

    2 Aug 2015 | 11:00 am
    Australian researchers say the protein Ki67 can be used to help predict survival in people suffering from malignant peritoneal mesothelioma. Raleigh, NC (PRWEB) August 02, 2015 Molecular biologists in New South Wales say a protein linked to cell proliferation could be a powerful prognostic indicator for mesothelioma. Surviving Mesothelioma has just posted an article on the new research. Click here to read it now. Doctors at the University of New South Wales tested for Ki67 expression in tissue samples from 42 patients with peritoneal mesothelioma and found a direct correlation with outcomes.
  • CA Global Partners Expands its European Presence with the Appointment of Daniel Gray and David Brindley as European Managing Partners

    2 Aug 2015 | 7:00 am
    CA Global Partners (CAGP) - A Global Leader in Equipment Management and Capital Recovery, expands its European presence with the appointment of Daniel Gray and David Brindley as European Managing Partners. Los Angeles, CA (PRWEB) August 02, 2015 CA Global Partners (CAGP) - A Global Leader in Equipment Management and Capital Recovery, expands its European presence with the appointment of Daniel Gray and David Brindley as European Managing Partners. “We’re excited to have Daniel and David join CAGP to lead our expansion in the European region” said Adam Alexander, CEO of CA Global…
  • Real Estate Portal Prevali Nominated For 2015 Inman News Innovator Award; Nomination Received Prior to the Start-up's Launch

    2 Aug 2015 | 7:00 am
    http://www.prevali.com, the real estate search portal for Coming Soon property listings, off-MLS listings, and Pocket Listings, has been nominated for the 2015 Inman News Innovator Award in the category of Most Innovative Technology. Denver, Colorado (PRWEB) August 02, 2015 http://www.prevali.com, the real estate search portal for Coming Soon property listings, off-MLS listings, and Pocket Listings, has been nominated for the 2015 Inman News Innovator Award in the category of Most Innovative Technology. The nomination was announced on July 15, 2015, two weeks prior to Prevali’s launch. The…
  • add this feed to my.Alltop

    InkHouse Public Relations – Boston – San Francisco

  • Kelly Horan of WBUR’s Cognoscenti Spills: What Makes a Strong Contributed Article

    Kristen Raymaakers
    30 Jul 2015 | 1:48 pm
    Kelly Horan is an award-winning public radio producer who first joined WBUR in 1999. She is currently an editor of WBUR’s ideas and opinion page, Cognoscenti. In that role she is really a jack of all trades – editing stories covering a myriad of topics, recruiting contributors, and all the while keeping SEO and potential radio tie-ins in the back of her mind. Kelly was kind enough to chat with me about what she looks for in a story, and how we as PR professionals can make her job easier. Here is what she had to say. Q. What is Cognoscenti all about? A. Cognoscenti is an ideas and…
  • Jessi Hempel of Wired on Covering the Business of Technology

    Lisa van der Pool
    29 Jul 2015 | 10:52 am
    Less than a year ago – after a seven-year stint at Fortune Magazine – Jessi Hempel joined Wired as a senior writer covering the business of technology. I first met Jessi when we were fellow journalists, she at BusinessWeek and I at the Boston Business Journal and I’ve known her for more than a decade at this point. She recently agreed to answer a few questions about covering technology and what it’s like to be a journalist today. Q. You cover the business of technology – that’s a huge beat. What types of stories do you focus on? A. The business beat sounds broad … but…
  • A Crash Course: Six Tips for Effortless Networking

    Brittany Hendrickson
    24 Jul 2015 | 10:17 am
    You’ve probably heard the phrase, “It’s not what you know, it’s who you know.” While what you know is important, learning how to network is invaluable when it comes to working in communications. Though it can seem intimidating at first, networking is one of the easiest ways to meet new clients, find sales leads, connect with reporters, recruit employees and propel your career. Everyone knows something you don’t, and networking can help you find out what that is. Initially, it can seem like a lot of work, but these six tips can make networking feel effortless. 1. Be authentic:…
  • How InkHouse Beats the Summer Heat

    Alexis Farraye
    22 Jul 2015 | 6:12 am
    Summer is the time of year for beach trips, ice cream cones and 90 degree weather – a time we all look forward to. But in an office setting, it’s often a tease being stuck inside with endless to-do lists, meetings and priority projects. However, that doesn’t always have to be the case, and here at InkHouse, we like to have some fun. Here’s how the InkHouse team beats the heat: Fun-filled activities for our employees. “Work hard, play hard” is our motto at InkHouse always – but especially during the summer months. Although company events are a year-round occurrence, we make sure…
  • 3 New Podcasts You Need to Listen to Right Now

    Anne Baker
    16 Jul 2015 | 2:21 pm
    Okay, so you’ve heard of podcasting. You have strong feelings about whether or not Adnan did it; were happy to hear about Ira Glass’s full ownership of This American Life; and regularly worship at the altar of Jad Abumrad and Robert Krulwich. Podcasts were once the ugly digital stepsister of that age-old medium, radio. NPR-affiliated shows dominated podcasting. But thanks to an explosion of interest at the hands of Serial, podcasting is diversifying. More media outlets increasingly recognize the opportunity to reach new audiences. Earlier this year, Slate launched its Panoply Network. It…
 
  • add this feed to my.Alltop

    Susan Marie

  • ChalkFest Buffalo! 2015

    31 Jul 2015 | 4:02 pm
    WHAT:     ChalkFest Buffalo! 2015 WHERE:  500 Block Main Street Buffalo, NY - Located on Main Street in between Huron & Mohawk Streets  MAP HERE WHEN:    Saturday & Sunday, August 1st & 2nd, Noon-6pm both days WHY:      ChalkFest Buffalo! is a free annual event in the heart of Downtown Buffalo, hosted by the 500 Block of Main Street Association. With so many amazing things to do
  • WNY VegFest 2015 – A Sustainable Awakening

    30 Jul 2015 | 3:01 pm
    First Published on StreetPoetz.Com by Carmel Cece Carson ON WGRZ Ch. 2   When people think of Buffalo, NY, they often think of a tumultuous amount of snow, chicken wings, and the losing streak of the Buffalo Bills. What many don’t know is that the city is rich with different cultures and an immense diversity of amazing food! Each summer promises various food
  • ART, ALL GENRES: StreetPoetz.Com: Get Yourself, Your Business Listed For Free

    23 Jul 2015 | 1:49 pm
    WHAT:   StreetPoetz.Com is a space for writers, poets, vocalists, visual artists, photographers and musicians to express themselves, practice their skills, collaborate and be noticed. Our goal is to serve as the hub for artistic events. Any business that caters/supports/promotes all artistic genres is welcomed and needed.  WHERE: Follow this link --> http://streetpoetz.com/
  • Eastern Monarch Butterfly Farm Featuring Melissa Lussier

    17 Jul 2015 | 10:49 am
    Here is a short video I made showcasing the Eastern Monarch Butterfly Farm and a portion of the work they do while standing inside a butterfly tent, which was fantastic, along with a sampling of the beautiful vocals of Melissa Lussier of Melissa Lussier Music - please visit all linked above and connect to the farm and to Melissa and her music. 
  • like this

    12 Jul 2015 | 7:19 am
  • add this feed to my.Alltop

    Schwartz MSL

  • IT Security Pros Primed for Black Hat Videos & RSA Speaking Submissions

    Ross Levanto
    13 Jul 2015 | 1:41 pm
    This week, RSA Conference will open its speaking submission process for next year’s event, scheduled for late February in San Francisco. And not too far from now in early August, Las Vegas will play host to the Black Hat USA conference. At MSLGROUP, we’re busy on both fronts. For RSA Conference, we’re analyzing accepted abstracts […]
  • MSLGROUP Interviews ReadWrite Editor-in-Chief Owen Thomas

    Merrill Freund
    6 Jul 2015 | 10:17 am
    Owen Thomas has been writing about technology since the birth of the Internet. That’s not as long as it sounds but it is still a long time, especially when measured by smartphone generation years. Owen has worked for (and in several cases outlived) great publications like Red Herring, Business 2.0. Venture Beat and Business Insider. […]
  • The key to improving healthcare: It’s about the data

    Davida Dinerman
    29 Jun 2015 | 2:47 pm
    To conclude MSLGROUP Boston’s HIMSS15 video series, Senior Media and Content Strategist Don Fluckinger spoke with three clients about what they were showcasing at their booths, and what problems they solved en route to improving healthcare. While these vendors work across very diverse areas of healthcare IT spectrum, the one focus they have in common […]
  • PR Lessons Learned In 1H 2015: Part One

    Kiley Nichols
    25 Jun 2015 | 3:45 pm
    With the end of the first half of the year approaching, MSLGROUP decided to take a look back at the PR lessons learned thus far in 2015 and what they mean for our industry and our clients. Without further ado: 1. In times of crisis, early, frequent, honest communication that provides next steps is best. […]
  • Health Data Interoperability: Report from the trenches

    Don Fluckinger
    18 Jun 2015 | 12:13 pm
    U.S. healthcare isn’t as seamless as, for example, the banking industry when it comes to data exchange. But it’s getting there, say the CIOs and experts we interviewed at HIMSS15. New standards such as Fast Healthcare Interoperability Resources (FHIR, pronounced “fire”) could get us there in two to three years. There is another vexing piece […]
  • add this feed to my.Alltop

    Wakeman Agency

  • Our Top 5 on Turning 12

    admin
    31 Jul 2015 | 7:38 am
    Eyebrow-raising moments, head-scratching successes and outside-the-box opportunities as we reflect on The Wakeman Agency’s 12th year The post Our Top 5 on Turning 12 appeared first on Wakeman Agency.
  • Raising the Bar (and Engagement) by Celebrating Success

    admin
    24 Jul 2015 | 12:21 pm
    In 2005, The Wakeman Agency started working with Workshop in Business Opportunities (WIBO), a New York-based nonprofit organization that helps enable small business owners and budding entrepreneurs through its signature workshop - a sixteen-week program that can be likened to a mini-MBA. During this program, attendees from underserved communities gain foundational business knowledge in critical subject areas such as sales, finance, human resources and customer service. The post Raising the Bar (and Engagement) by Celebrating Success appeared first on Wakeman Agency.
  • From The Wakeman Agency Archives

    admin
    21 Jul 2015 | 10:19 am
    As we celebrate our twelfth birthday this month, we find ourselves reminiscing about the early days. Check out this article about one of our first clients, The Development and Finishing Institute. It was our first media placement in The New York Times and we have been on a roll ever since - building and nurturing deep relationships with a broad group of producers, reporters, hosts, editors and bloggers that cover a variety of beats for some of the most sought after, coveted media outlets. Relationships that have benefited our growing roster of clients. The post From The Wakeman Agency…
  • The Wow Factor of the Wakeman Workplace

    admin
    17 Jul 2015 | 4:00 am
    According to the Harvard Business Review, more than 100 studies found that the most engaged employees — those who report they’re fully invested in their jobs and committed to their employers — are significantly more productive, drive higher customer satisfaction and outperform those who are less engaged. The post The Wow Factor of the Wakeman Workplace appeared first on Wakeman Agency.
  • Walking the Talk: A Tale of Professional Development at The Wakeman Agency

    admin
    14 Jul 2015 | 4:00 am
    I’m fortunate enough to have been with The Wakeman Agency for three out of its 12 years in business. I came on board in August of 2012 as a college intern. And as the Agency has evolved and grown, so, too, have I. The post Walking the Talk: A Tale of Professional Development at The Wakeman Agency appeared first on Wakeman Agency.
 
  • add this feed to my.Alltop

    Melissa Cassera

  • Freaking out because nobody is buying? Read this.

    melissa
    28 Jul 2015 | 12:03 pm
    I get dozens of emails every week from business owners – particularly those going through a product or service launch – who are completely freaking out because their launch isn’t generating the sales they had hoped for. They’re glued to their computer and they are panicking, obsessing over microscopic details, scrambling to make last-minute changes, and pleading for some advice. It’s like the white walkers are descending and the entire world is flailing to an end. OMG, no one wants what I have!!! I’m such a loser. Everyone hates me forever. I think I need to change the…
  • Falling “out of love” with your business? Feeling bored, blah, bummed out? 4 ways to shift out of an emotional slump.

    melissa
    21 Jul 2015 | 9:24 am
    Some days, your business is rocking. Everything seems to land right into place. Customers are clamoring for your attention. Your content is exploding all over the inter-webs (so many likes! so many shares!). You get invited to appear on a hot podcast (who, moi?) and you feel like Beyonce slipping into a bedazzled gown for the Met Gala. All eyes on YOU. And other days? You fall into a puddle of crushing depression. Nothing seems to be going right. Your audience is totally not obsessed with you. In fact, they seem kinda repulsed. Maybe you get a snarky email from a disgruntled customer, or a…
  • Can you Deliver?

    melissa
    8 Jul 2015 | 11:02 am
    If you want to sell a screenplay — as I am rapidly learning — it’s not a matter of going to film school, taking a few writing courses, banging out a script or two, and kablammo. Cue the avalanche of Emmy Awards. You need patience. You need discipline. You need to be charming, likable, and easy to work with. You need to forge authentic industry connections. You need to be willing to take big personal risks. But when it’s all said and done — no matter how much you have “sacrificed” or how many hours of sweat, tears, and pumpkin-spice lattes you’ve poured into your craft — you…
  • Got a bad case of the “Are we theeeere yets?!” (I feel you. Read this.)

    melissa
    27 Jun 2015 | 12:43 pm
    Have you ever gotten a bad case of the “Are we theeeere yets?!” Maybe the last time it happened to you, you were just a little kid. Pounding your fists on the back of your mom’s car seat on a long road trip to Grandma’s house. Pent up and frustrated. (“Are we theeeere yet?!”) Or maybe you’re experiencing it right now. You’ve got an ambitious business vision — selling 1,000 pieces of custom jewelry, booking 10 VIP clients for your luxury retreat, or getting 500 people to enroll in your online program — except you’ve got a ton of community-building and marketing to do…
  • No sales? Can’t figure out why? Look at your biz through your customers’ eyes.

    melissa
    9 Jun 2015 | 4:54 pm
    “Oh my gawd. Where have you been all my life?!” I had just stumbled across a website for a service provider and within minutes, I totally wanted to hire them. Blog? Awesome. Sense of humor? Huhhhlarious. Services? Precisely what I needed! I clicked over to the contact page of their website, eager to get things in motion. No email address. Just a web form where you enter your message. OK, sure. Sounds good. After entering my info, a strange captcha-like pop up exploded in my face. For the record: I HATE CAPTCHAS. Making me do math problems – or identify blurry letters on a gray…
  • add this feed to my.Alltop

    Beckerman PR » Blog

  • To Sharent or not to Sharent?

    Ryan Smith
    29 Jul 2015 | 11:47 am
    Between my job and my personal life, I use social media a lot. I hesitate to say I’m addicted, but my wife may beg to differ. So with the recent birth of my daughter, I’ve had to ask myself: Do I want to be one of those parents who document their child’s entire life on the Internet? You know these people. They practice the religion known as “Sharenting.” It’s something that I’m truly trying to balance. While my baby is obviously the cutest baby in the history of babies, I find myself pausing every time I’m inclined to post a new photo of her or the latest tidbit about her…
  • Highway Hack

    Denyse Dabrowski
    24 Jul 2015 | 10:35 am
    Sounds like the name of a bad Michael Bay movie, right? Nope, just the topic of the recent media frenzy sparked by two well-respected security experts at the annual Black Hat and Def Con conferences when they announced they had figured out how to wirelessly hack into a car and take over its controls. Chris Valasek and Charlie Miller have been hacking into products for a while.  Their goal is not to steal stuff, rather to prove faults and pressure companies into making their products more secure. From the Internet, they were able to track cars by location, monitor their speed and control…
  • A Win for Free Speech, Jersey Style

    Daniel Bryan
    14 Jul 2015 | 10:15 am
    In a state known for tough political talk, Hoboken’s political scene stands out as one of the toughest. That will likely remain the case after a recent court ruling that was a win for free speech. In August of 2012, Hoboken residents Lane and Kim Bajardi – who have been politically active in the city for many years — filed a $2,000,000 libel suit against the proprietors of two prominent Hoboken political blogs, Roman Brice of Hoboken Horse and Nancy Pincus of Grafix Avenger, along with twelve anonymous internet commenters. In their lawsuit, the Bajardis claimed that the bloggers…
  • No More Awkward E-mails. How Awkward is that?

    Shlomo Morgulis
    8 Jul 2015 | 6:57 am
    At Beckerman and Antenna, we have numerous clients in real estate and clean technology whose raison d’etre is collecting massive amounts of data that humans can’t handle and analyzing it. These “big data” platforms provide users with more sophisticated understanding, and enable them to, say, efficiently manage solar systems or accurately value real estate properties, to name just a couple of applications. While the general populace is favorably inclined toward this super-human data analysis, it is not surprising that data collection can sometimes create discomfort. A notable…
  • We Have a Wiener!

    Denyse Dabrowski
    2 Jul 2015 | 6:27 am
    When you think about the 4th of July traditions, fireworks, parades, backyard barbecues and bumper-to-bumper Garden State Parkway traffic probably come to mind. But for me, Independence Day is all about repulsive images of grown men and women stuffing cylindrical meat sausages into their mouths as fast as they possibly can. Yep – the most celebrated event on the Fourth of July – meant to honor our nation’s birth – has become a stuff-your-face, wiener -eating derby. Perhaps most American of all? It’s a corporate sponsored event. The International Hot Dog Eating Contest held at…
  • add this feed to my.Alltop

    Communiqué PR Blog

  • Does your organization need a spokesperson?

    Colleen Moffitt
    15 Jul 2015 | 9:00 am
    Many organizations struggle with the idea of a identifying and preparing a company spokesperson. For some companies, there is a clear spokesperson that naturally assumes the role, enjoys it, and is good at it. However, for many organizations the spokesperson is not identified until an event, such as a crisis, forces someone into the role. Unfortunately, this scenario does not position the company or its spokesperson for success as the individual who assumes the role may not be prepared and may not be the best candidate to adequately address external-facing matters. As a best practice,…
  • 5 Steps to Soliciting Meaningful Feedback

    Molly Strong
    22 Jun 2015 | 9:00 am
    In order to successfully meet clients’ communications and business objectives, PR pros rely on ongoing feedback from a multitude of parties, and they need to be strategic at eliciting that feedback to refine their PR strategies and tactics. I recently read an insightful article in the Harvard Business Review entitled “How to Get the Feedback You Need.” Though the piece, penned by Carolyn O’Hara, was focused primarily on individual employees soliciting feedback from their managers, the recommendations in the article can and should be a part of every PR pro’s toolbox. Here are five…
  • Storytelling: The Power of Persuading an Audience

    Alice Espana
    12 Jun 2015 | 9:00 am
    I would like to share with you a recent article I read about effective persuasion by Lisa Lai, an advisor, consultant and coach for some of the world’s most successful leaders. Lai argues that in order to persuade an audience you must focus on either winning their hearts or their minds – and that to do both at the same time actually makes you less influential. If that sounds confusing, read on. In her article, Lai suggests that you can persuade an audience by either:   Connecting with people emotionally, on a personal level, to your idea or position. Using logic, well-articulated…
  • One-Two Punch of Product and Corporate News Results in Knockout Coverage for Smartsheet

    Beth Mayer
    8 Jun 2015 | 9:00 am
      April and May were incredibly busy months for our client Smartsheet, a fast-growing Eastside company that has been a client of Communiqué’s for more than three years. Smartsheet makes a spreadsheet-inspired collaborative work management tool that is used by millions of people worldwide. Its software pairs the familiar, easy to use spreadsheet interface with capabilities like file sharing, work automation, Gantt chart features and integration with cloud productivity tools.  More than 61,000 companies use Smartsheet (including Communiqué PR!) to collaborate, plan and execute…
  • Uber-Cool Creative Campaigns

    Ann Kwong
    5 Jun 2015 | 9:00 am
    Perhaps one of the most enjoyable tactics in the PR and marketing tool bag is the creative campaign. We’ve all seen brilliant examples of well-produced, creative brand campaigns which lead to massive brand awareness and adoption. Possibly the most successful creative campaign in recent history is “The Man Your Man Could Smell Like,” conceived by Weiden + Kennedy and launched in 2010 in an effort to transform Old Spice from a fuddy-duddy brand into one that’s cool and hip. The campaign launched as a series of TV commercials over Super Bowl weekend and continued as a combined video…
 
  • add this feed to my.Alltop

    PRSAY – What Do You Have to Say?

  • Friday Five: The Most Hated Man in America

    Rosanne Mottola
    31 Jul 2015 | 12:21 pm
    Imagine waking up one morning and your photo is plastered all over Facebook. The national news is outside your business office and your phone is ringing off the hook with reporters and bloggers seeking comments. Petitions are being signed to have you extradited. Overnight an American dentist, Walter Palmer, became the most hated man in […]
  • Friday Five: Culture Club

    Rosanne Mottola
    24 Jul 2015 | 12:01 pm
    It’s the industry’s worst kept secret: the employee turnover rate at public relations agencies is a massive problem. While many professionals have their own ideas as to why attrition is so high, there is one strategy that has been successful for several agencies and businesses when it comes to keeping staff happy, engaged and stationary. […]
  • Ask An Expert: Building A Better Corporate Culture

    Laurent Lawrence
    22 Jul 2015 | 11:20 am
      A company’s culture is as unique as a fingerprint. No matter how similar some may seem, when you get down to the details you’ll notice unique characteristics that set each apart. Where one company might value rigidity and a set structure, their neighbor next-door might be more flexible and freewheeling. While a business casual […]
  • Friday Five: An Increase in Sales May Not Mean Success

    Rosanne Mottola
    17 Jul 2015 | 12:51 pm
    When the sales or marketing department comes up with a feasible idea that they believe is a terrific way to create “buzz,” increase sales or encourage website traffic, management may not think twice before giving the project a green light. However, before announcing this idea to the world, the public relations leadership must be involved […]
  • Friday Five: The Different Phases of Facebook

    Rosanne Mottola
    10 Jul 2015 | 1:42 pm
    Managing a Facebook account for a brand shouldn’t take an advanced degree, but it seems like lately you need an owner’s manual to run a page properly. Even if you attempt to stay ahead of changes and best practices, the platform evolves so quickly that it can become difficult to keep up. In fact, over […]
  • add this feed to my.Alltop

    ComPRehension

  • When It Comes to the APR, One Is the Loneliest Number

    PRSA
    28 Jul 2015 | 8:00 am
    Editor’s note: This is the part of an ongoing series of articles from communicators who have earned their Accreditation in Public Relations, describing what lead them to become accredited and what the accreditation experience was like for them. In rowing, it’s known as the “moment of swing.” You experience it when all crew members are completely in sync and the boat feels as though it’s traveling farther and faster than anyone thought possible. Achieving that moment is truly special. It’s proof positive that working together allows us to find greater success much sooner than we…
  • Upgrade Your Career And Resume With Integrated Marketing Communications

    PRSA
    15 Jul 2015 | 7:33 am
    *West Virginia University’s IMC program is a PRSA National partner.* The Sample Resume What’s the toughest aspect of putting together a resume? It’s staring at that daunting blank piece of paper. The challenge for entry-level professionals is to create a resume that gets you out of the “catch 22” of needing the experience to get the experience. For mid-career, the challenge is fitting one –two decades of experience ontoone- two pages, while carefully selecting the right keywords to get you that interview. In a joint effort with West Virginia University’s IMC program, PRSA’s…
  • PR Is Stuck In The 20th Century

    Hannah Oiknine
    30 Jun 2015 | 8:00 am
    Here’s the reality of public relations that no one in our industry is talking about, but we should be. While the media has changed from a print mechanism to a mobile multimedia environment, PR remains stuck in the 20th century. As consumers, we want our news on demand, and in turn demand that credible journalists give it to us immediately. And we don’t just want written stories – we want video, audio, live feeds, in living color. We’d also prefer it digested into cool headlines, in 140 characters, in 6-second vines and matching quizzes. Now, journalists need all these tools of the…
  • Operation Portable Career: Communications Firms Are Perfect Fit For Mobile Milspouses

    Katie Mehr
    21 May 2015 | 8:00 am
    For information about PRSA’s Moving Veterans Forward initiative, visit the PRSA Jobcenter. Most military spouses hear it during almost every Permanent Change of Station (PCS): friends and acquaintances voice their frustration over finding and/or keeping employment with each move. For some, this is the first foray into military life where unique challenges and experiences color our daily lives. For newcomers like me, it has meant three moves in two years. For others, this dance is a familiar one as they settle into the routine of packing up, moving halfway across the country, and…
  • Six Tips For APR Success

    PRSA
    6 May 2015 | 7:20 am
    Editor’s note: This is the part of an ongoing series of articles from communicators who have earned their Accreditation in Public Relations, describing what lead them to become accredited and what the accreditation experience was like for them. Since entering the professional world and at the beginning of each new year, I endeavor to set at least one personal and professional goal for myself. As I was considering my goals for 2014, one theme kept emerging — continuous learning. I decided my path to continuous learning was through obtaining my Accreditation in Public Relations (APR). For…
  • add this feed to my.Alltop

    March Communications

  • Chicago Climbs to 7th in Global Startup Ecosystem Rankings

    Erica Frank
    29 Jul 2015 | 6:14 am
    Image via Creative Commons/Chicago River by Wally Argus (CC BY-ND 2.0) It comes as no surprise that cities like Boston and San Francisco continually make lists as great cities for technology entrepreneurship, and March has been fortunate to work with innovative companies in these cities for years. This week, Chicago made its own mark in a new survey as the seventh-best city – worldwide, no less – offering a great culture for technology entrepreneurship. The report came from a benchmarking software company, Compass, and found that the Windy City employs more than 40,000 workers in the…
  • The Roundup: PR News for the Week of July 27

    March PR
    27 Jul 2015 | 2:00 am
    PR Essentials for Global Campaigns PR Daily – July 16, 2015 Running a global PR campaign with multiple agencies can be challenging, given different cultures and time zones. This article offers helpful tips on how you can successfully run a campaign on an international level. How to Use Analytics to Prove the Impact of YouTube Marketing MarketingProfs – July 21, 2015 When’s the last time you watched a video online? Perhaps there is even one open on your browser now. Recent statistics show that 80% of Internet users have watched an online video ad in the past month. As PR and…
  • Coverage Catch-Up 7/24: New Pieces in CSO, TechHive and Art of the Hack

    March PR
    24 Jul 2015 | 11:42 am
    Welcome to the Coverage Catch-Up, where, each week, we’ll highlight some of the top pieces of recent coverage we secured for our clients. This week’s notable client news focuses on Avecto, FitNatic and Mimecast. The Avecto team recently facilitated a Q&A with journalist Steve Ragan that resulted in Steve’s CSO article: Hacked Opinions: Vulnerability disclosure – Andrew Avanessian. The Q&A is part of CSO’s Hacked Opinions series, which consists of ongoing Q&As with industry leaders and experts on various topics that impact the security industry. This is a great…
  • Hacks and Flacks Podcast Ep. 14: They Call It The Bookternet

    James Young
    24 Jul 2015 | 1:30 am
    It’s like a success story you’d read in a business book. Less than four years after launching your startup, you’ve built a dedicated community of supporters, expanded well beyond your core product offering, and received coverage from the likes of Buzzfeed, TechCrunch and Mashable. And you’ve done it with only a handful of employees. Jack Neary, Head of Community at Litographs, is living this story. In this role, he’s has helped bring exposure to the popular Boston-based company, known for its stunning collection of posters, t-shirts and tote bags, with designs…
  • The Roundup: PR News for the Week of July 20

    March PR
    20 Jul 2015 | 5:56 am
    Engaging Reporters on Twitter: Why It’s an Over-Hyped Practice Business2Community – July 15, 2015 As a communications professional, do you have luck engaging with reporters on social media sites, particularly Twitter? In this article, various PR pros talk about their experiences, both good and bad, when using Twitter as a tool to reach key influencers. There’s Not Always an App for That: The Marriage of High Tech and High Touch Define that Optimal Future Travel Experience, AmEx Study Finds Bulldog Reporter’s Daily Dog – July 14, 201 In a recent study conducted…
 
  • add this feed to my.Alltop

    PR Conversations

  • Applauding the community at the Fringe

    Judy Gombita
    20 Jul 2015 | 6:26 am
    It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Prologue  I’ve held a number of volunteer roles over the years, many of them board or committee participation in industry associations (LERN, CPRS and IABC/Toronto). Moreover, I’ve contributed to other areas, such as a steering committee for a charitable organization’s high-profile special event and a variety of volunteer roles (over numerous years) at the Art Gallery of Ontario.
  • Public relations tribes in the global village

    Heather Yaxley
    25 Jun 2015 | 1:29 pm
    There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications – creating different tribes. I think this is fallacious – here are my reasons why.     When I wrote my answers to the PR Conversations Proust Questionnaire five years ago this very week, I mentioned Orwell’s 1984 as a work of fiction that had influenced me. I stand by that decision, and most of my other responses, apart from my identification with an academic tribe. I said that in my PhD work I am a critical realist, but over the past…
  • Refreshing PR Conversations Redux

    Heather Yaxley
    20 Jun 2015 | 3:14 am
    In 2010, we took a new approach to PR Conversations – as we saw it, creating a Redux version. Five long years, and after nearly 600 PR Conversation posts, we’ve refreshed the look and feel, but continue to offer a platform for informed discussion, where a wide variety of voices can converse about public relations in a global-local context. You will find the same editorial team approach which we believe offers a cohesive approach to the content, without losing the spontaneity of responding to new ideas and emerging issues. When PR Conversations originally launched in the…
  • PRoust Questionnaire: Sean Kelly

    Judy Gombita
    27 Apr 2015 | 3:55 am
    The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Sean Kelly: 1. What are your most striking characteristics as a PR practitioner? I like to think that it’s trustworthiness; I’ve always been a straight shooter. 2. What is your principal fault as a PR practitioner? I talk too much—it’s something I have to keep…
  • Deconstructing the Century of the Selfie for PR purposes

    Judy Gombita
    16 Apr 2015 | 8:04 am
    One big question is whether we as public relations practitioners can afford to migrate (professionally) from “we, the intelligent few” to “we, the people,” primarily by helping our clients to listen to and interpret the “wisdom of the crowds” A post-event reflection on Stuart Ewen’s Museum of Public Relations-sponsored lecture on “Edward Bernays and the Century of the Selfie” By Toni Muzi Falconi As George Bernard Shaw wrote in his 1902 play, Mrs. Warren’s Profession: “The people who get on in this world are the people who get up…
  • add this feed to my.Alltop

    HarveyLeach Media Training

  • Robot politicians

    Graham Leach
    28 Jul 2015 | 6:14 am
    According to reports, one of the contenders for the Labour Party leadership, Andy Burnham, is giving a speech today in effect urging his party to get its act together. This comes in the midst of a leadership election campaign that, according to one survey, has made the party more unelectable than ever. Mr Burnham will apparently tell his audience that party members are “yearning for a different style of politics.” He’ll say: “They are sick of politicians speaking in soundbites, sticking to the script and looking like they don’t believe a word they are saying.” Well, he’s dead…
  • Alastair Cook’s lips positioning

    Graham Leach
    3 Jul 2015 | 1:04 am
    We’re just days away from the start of what, from my point of view, is the most eagerly-awaited event on this year’s sporting calendar, namely the Ashes. (For overseas readers of this blog and those who are non-followers of the game, the Ashes are the regular series of five cricket matches, known as Tests, between England and Australia – arguably the longest and most seriously-fought sporting contest in history.) The series begins with continued focus on the England captain, Alastair Cook. His style of captaincy has been criticised by several people, including the two very…
  • Why refusing to talk to the media can be an own goal

    Ann Bird
    22 Jun 2015 | 4:30 am
    There’s a saying that news reporters like to spout: “We don’t stop covering the story just because YOU won’t talk to us.” It sprang to mind recently when I read that two high-profile organisations had decided to refuse to give direct interviews to specific journalists. The first “ban” came from the Head of Media at Newcastle United and was contained in a letter to the local newspaper, The Chronicle. It said: “…the three NCJ Media titles, The Chronicle, The Journal and Sunday Sun, will not be permitted access to any media facilities, press conferences and player…
  • A basket full of brilliant soundbites from the new Tesco boss

    Ann Bird
    8 Jun 2015 | 8:06 am
    When you hear a really great business interview, it shines brightly. Perhaps that’s because there’s a paucity of good examples of corporate communication. Instead, we hear too many presentations struggling to break free from a PowerPoint straitjacket, or soundbites ruined by vacuous phrases such as “going forward”. (I heard that one twice today in a flagship radio news programme, including once from a senior reporter.) So take a bow please, Mr Dave Lewis, the new chief executive of Tesco. He was interviewed on Radio 4’s consumer programme You & Yours last week and from a media…
  • How you avoid falling flat when you all hit the right note

    Ann Bird
    22 May 2015 | 1:25 am
    “Singing from the same hymn sheet”, “being on the same page”, “having your ducks in a row” – it doesn’t matter how you describe it (though it’s best to avoid these post-match clichés), company spokespeople need to abide by the sentiment: be consistent. One of the key lessons to emerge when we run in-house media training is that delegates often can’t agree on a certain message or are simply unaware what that message should be. Putting staff through a series of mock broadcast or print interviews can very quickly highlight such oversights or misunderstandings. For…
  • add this feed to my.Alltop

    Public Relations Sydney

  • How to get inside the mind of a journalist

    Catriona Pollard
    20 Jul 2015 | 6:00 pm
    Sometimes, a great idea might hit you, and you know that it would be perfect for a certain outlet. The problem is, how will you get the journalist's attention so they will read your media release over the myriad they get in their inbox every day? The post How to get inside the mind of a journalist appeared first on Public Relations Sydney.
  • How to amplify your media coverage

    Catriona Pollard
    6 Jul 2015 | 5:00 pm
    Congratulations, you’ve just scored a fabulous piece of media coverage! Now, what are you going to do next? No longer is it just yesterday’s recycling! Securing media coverage is just the tip of the iceberg when it comes to raising your profile as a recognised expert. I treat all of my media appearances as powerful and shareable content which can be amplified across my platforms. The post How to amplify your media coverage appeared first on Public Relations Sydney.
  • 5 PR Personalities – which one are you?

    Catriona Pollard
    22 Jun 2015 | 4:21 pm
    Good PR practice doesn’t come naturally to everyone and if you are noticing your competitors in the media, chances are they aware of what good PR practice entails. Pitching newsworthy and relevant stories to journalists is a great way to gain media coverage, and if done correctly is a sure fire way for you to […] The post 5 PR Personalities – which one are you? appeared first on Public Relations Sydney.
  • How to be an authentic storyteller

    Catriona Pollard
    8 Jun 2015 | 6:27 pm
    Any successful thought leader will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility.  But sometimes just sharing information is not enough and like the old marketing adage says, “You should show not tell”. This is where the art of storytelling comes in. Storytelling allows you […] The post How to be an authentic storyteller appeared first on Public Relations Sydney.
  • How to create a PR strategy

    Catriona Pollard
    25 May 2015 | 5:28 pm
    Have you started noticing your competitors in the media? Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. A PR strategy will help you organise your PR activities […] The post How to create a PR strategy appeared first on Public Relations Sydney.
 
  • add this feed to my.Alltop

    Digital Park

  • Trumping civic engagement: How “The Donald” is spotlighting the political process

    Jeanine Karp
    22 Jul 2015 | 10:40 am
    Donald Trump ignited a firestorm with his “not a war hero” comments directed toward John McCain. While it’s hard to argue that these, along with his previous comments about Mexicans, were anything but distasteful, they also may bring a lot of good. Love or hate him, “The Donald” always draws a crowd. I would venture to guess that since he entered the presidential race there are more people paying attention to a primary election cycle than ever before. Politics aside, I have always admired many of Donald Trump’s PR skills. If there is a trending news story even tangentially…
  • The value of designing multi-generational marketing campaigns

    Stacy Merrick
    21 Jul 2015 | 9:23 am
    Everyone’s talking about millennials – from what they buy, to where they choose to live and how they read their news. With the 2016 election season ramping up, you can expect millennials to stay in the headlines as candidates work to activate this huge voting block with a notoriously low turnout. However, while this generation may have captured the attention of marketers, political strategists and media outlets, they still only make up 30 percent of the adult population and represent less than one fourth of discretionary spending. In short, don’t forget about the “70 percent”…
  • The most demanding client – ever

    Kristy Kennedy
    16 Jul 2015 | 6:23 am
    About three months ago, I met my most demanding client to date. In fact, the day I met her she was screaming and I cried. Working 24/7 has taken on new meaning. She doesn’t care what hour she calls. 3 a.m. is no different to her than 3 p.m. Oh, and of course she doesn’t pay me. But I honestly don’t mind, because being a mother is amazing. I truly don’t know which is harder: being a stay-at-home mom or a working parent. Thankfully working for a company that has a flexible work policy makes it a little easier. In fact, our CEO just touched on the topic in a recent Miami Herald article:…
  • 5 tips to improve your public speaking skills as a PR pro

    Lindsay Smith
    9 Jul 2015 | 1:00 pm
    This story was co-written by Stacy Merrick. With today’s technological possibilities, it can often be tempting to hide behind your computer – emailing colleagues and clients instead of calling them, or sending a deck instead of making a presentation in person. But strong public speaking skills and effectively communicating your ideas verbally go a long way in building not only your clients’ confidence in you, but confidence in yourself. Recognizing the opportunity to help us enhance our skills in public speaking, two of our colleagues created the rbb Toastmasters program. The program,…
  • Women’s World Cup: A long-term PR victory?

    Shawn Warmstein
    8 Jul 2015 | 7:48 am
    Recently, the Women’s World Cup Final drew record numbers for a soccer match – men’s or women’s – and once again kicked off the discussion about the ongoing narrative surrounding the place of women’s sports role in a male dominated field. To delve deeper into the issue of narrative storytelling, the role social media can play in extending the discussion and how corporations leveraged the opportunity, I conducted a brief Q&A with Natalie P. Mikolich. Natalie is the 2016 Chair-Elect of PRSA’s Entertainment and Sports Section and current manager of the section’s social media…
  • add this feed to my.Alltop

    Doktor Spinn

  • Freelance Life: My Morning Routine

    Jerry Silfwer
    31 Jul 2015 | 10:15 am
    I’m a firm believer in the idea that the first 1-2 hours of one’s day should be completely scripted to avoid decision fatigue, simply by saving your energy for more important decisions that might come up during the day. So I make sure to follow a pretty strict morning routine. Some days I fail to follow each step, especially when I’m traveling, but when I get everything right, then I feel great for the rest of the day! But when my son Jack came along a little less than a year ago, I had to drastically change my morning routine. As a parent (and a freelancer!),…
  • How To Spin Instagram And Gain Thousands Of Passionate Followers

    Jerry Silfwer
    6 Jul 2015 | 12:08 pm
    Instagram has become a social network many companies and organizations consider building a following on. But how do you become successful as a brand on Instagram? Are there any magic hashtags that you can use? Or a way to game the Instagram user recommendation engine? Should you sharpen your comedy skills — or just take some photography classes? Well, there is a profound spin strategy that will help you. But it might just not be what you think … Here goes: What Seems To Be Working The Instagram “Celebrity Effect” One obvious way to get hundreds of thousands of…
  • How To Streamline Your Social Media Marketing Efforts With Content Themes

    Jerry Silfwer
    15 Jun 2015 | 12:58 am
    It’s time for a Monday Challenge again. Here we go: How should I prioritize where to put my time and energy between all various opportunities and social channels in digital marketing? — Camilla, Sweden. It’s sort of becoming my modus operandi to recommend a shift in perspective. But a shift in perspective is exactly what’s needed here! Instead of thinking about where to put energy and resources, I suggest focus on what you might have to say and whether or not this will be interesting to anyone or not. Like this: The Consumer Perspective When I advise brands,…
  • The ‘Publics’ In Public Relations: Why You Should Change The Way You Think About Groups Of People

    Jerry Silfwer
    10 Jun 2015 | 11:02 pm
    Imagine two guys. They live in the same place, they have similar jobs, they drive comparable cars and they have matching family constellations and socio-economic backgrounds. They’re both Average Joes. Now, will you reach both of them through the same media channels? In corporate communication, how we group people is often referred to as ‘segmentation’. And how you segment your market is important. In fact, your success depends on it. But we must stop grouping people on basis of their age, gender and location. We must find our way back to the ‘publics’ in public…
  • How To Find Publics Online — And How To Activate Them

    Jerry Silfwer
    8 Jun 2015 | 1:02 am
    Do you know exactly who you want to reach, but not exactly where to find them online? For today’s reader question, I’m looking deeper into how we can find the people we want to reach online. My biggest challenge is to find my target group. I know who I want to reach, but where do I find them digitally — and how do I stand out from the crowd in that channel? – Eva-Lena, Sweden. I love this question, but it’s a tough one to answer, since it focuses on the core challenge of all marketing; how to find and reach the right people with the right message. Here goes: The…
  • add this feed to my.Alltop

    Cision » Featured

  • How to Measure Your Brand’s Success on Instagram

    Katie Gaab
    1 Aug 2015 | 6:30 am
    Once you’ve established an Instagram following and garnered a handful of likes for your posts, it’s time to analyze your efforts. With social media analytics, you’ll quickly discover what needs improvement. Refer back to your visual social media marketing strategy to ensure you meet your goal benchmarks. While Instagram has yet to include an analytics platform within its app, plenty of third-party tools, free and paid alike, can do the trick. Whether you choose a new-fangled tool or go the old-fashioned spreadsheet route, include these four sets of data in your measurement approach:…
  • MediaPulse | A Weekly Media Round-Up

    Cision Staff
    31 Jul 2015 | 6:50 am
    Here are some media industry stories we’re following this week: The Big News: Bobbi “Krissy” Brown passes away at age 22 (USA Today); Internet reacts to death of Cecil the Lion (Adage); No pardon for Snowden (Esquire); Former Virginia Governor Jim Gilmore announces run for president (Breitbart); Acclaimed crime author Ann Rule passes away (seattlePI.com) Talking Points: ABC’s Bachelorette Kaitlyn chooses Shawn (People); Jen Welter makes history as first female NFL coach (ESPN); Possible MH370 wreckage found in Indian Ocean (CNN); Actor James Woods is taking a Twitter user to…
  • How to Recover From a Brand Crisis

    Erin Feldman
    31 Jul 2015 | 5:30 am
    Crises happen to every brand, no matter how big or small they are. Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. When one happens to your brand, will you recover? You can, but it’ll require preparation and planning. Establish a crisis communication plan now rather than later. According to Burston-Marstellar, the brands that recoup and recover the fastest are the ones with well-documented policies. Crisis management involves pre-crisis, mid-crisis and post-crisis phases. Each one is important, but the post-crisis is the one of…
  • Establishing Goals for Your Press Release

    Susan Payton
    30 Jul 2015 | 8:30 am
    As I’ve said before: having the right expectations for your press release plays a huge role in setting it up for success. Part of those expectations involves knowing what goals to establish so you can measure the results of your distributed press release. What are Reasonable Goals? Naturally, you want your press release to attract people to it. The right people, in fact. Who are those people? Customers and journalists. You want to introduce potential customers to your product and get them to click to your site to learn more and maybe buy. You want journalists who haven’t heard about your…
  • How to Ace a Last-Minute Media Interview

    Guest Contributor
    30 Jul 2015 | 5:30 am
    There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. Stop fretting. Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the…
 
  • add this feed to my.Alltop

    PR Council

  • How PR Cannes Win More Clients And Increase Visibility

    Andy Mizerek
    16 Jul 2015 | 7:33 am
    Seventh time was the charm. For the first year ever, PR agencies won more than half the gold Lions in their own category (10 out of 17), with a record number of 1,969 entries and highest participation rate since inception. “A sign of increasingly robust health,” affirms Paul Newman, President of North America at MSLGROUP. Clearly, we are moving in the right direction. As the industry continues to reflect on what many consider a breakthrough year for PR at Cannes Lions, one area still remains noticeably absent – small and mid-size firms. Why is this? The high cost of competing and…
  • Rethinking the Performance Review: How Does Your Firm Stack Up?

    Matt Shaw
    18 Jun 2015 | 6:27 am
    Ah, the poor, beleaguered performance review. In recent years, this mainstay of organizational culture has come under intense scrutiny, and in some cases, withering critique. An article in The Street this month asked, “Are performance reviews a waste of time and resources?” [Another in New York Magazine baldly stated that, “It’s time to kill the performance review” ] It’s easy to advocate the dismantling of a process or system, especially one as controversial as the performance review. It’s far harder to come up with something new and practicable to put in its place. The New…
  • Retaining Top Talent: 5 Ways to Keep Your Superstars Happy

    Jamie McLaughlin
    2 Jun 2015 | 12:04 pm
    The PR industry in 2015 started well and continues to thrive; we are at pre-2007 levels of hiring and movement in the market. The result: many employers are looking to hire and employees are seeking the next move in their career. How do you hang on to those mid-level superstars, especially the tricky Millennials? 1.  Flexibility – salary and benefits aside, we hear this more than anything else as to why can candidates are attracted to roles or chose to stay in their current position. Flexible working hours, working from home and reduced hours are a huge factor in whether an employee…
  • Partnering for Success in the PR Business

    Matt Shaw
    29 May 2015 | 7:45 am
    Ask Peppercomm Co-Founder/CEO Steve Cody about his twenty-year partnership with Co-Founder/CEO Ed Moed, and Steve will tell you that he is both the smarter and the better looking one. We contacted Cody and other senior PR executives hoping to cast light on partnerships in the public relations field. Did they hold any special value? How do you manage a successful, sustainable partnership? As far as the latter goes, little did we know that we’d quickly happen upon a key principle of partnering in any business: Have a strong sense of humor. Steve Cody & Ed Moed Of course, Cody had other…
  • What Does ‘Public Relations’ Really Mean?

    Donna Vandiver
    21 May 2015 | 11:30 am
    “The medium is the message.” — Marshall McLuhan Just this week, I added “public relations” to several sections of our website to increase the SEO ranking for that term. When I founded The Vandiver Group 22 years ago, we positioned it as a “strategic communications firm,” not an agency. We thought that was an important distinction. I still think we got it right. But after 30 years of reading industry articles on what PR is and isn’t, I came across this article in PR Week. It includes interviews Steve Barrett did with various heads of agencies. What I was most struck…
  • add this feed to my.Alltop

    Stern Strategy Group

  • Can Virtual Reality Make You a Better Person?

    Stern Strategy Group
    31 Jul 2015 | 12:59 pm
    NFL training camp 2015 is in full swing, but it’s not just players who are practicing their skills. NFL Commissioner Roger Goodell recently visited the Virtual Human Interaction Lab (VHIL) at Stanford University to learn how virtual experiences could improve training and officiating – and perhaps more importantly, teach players empathy on a variety of social issues. It’s a lesson we should all heed, and one with extraordinary implications for business and society, says cognitive psychologist and virtual reality guru Jeremy Bailenson. Most people think of video games or maybe immersive…
  • Smart Solutions to the World’s Toughest Challenges

    Stern Strategy Group
    29 Jul 2015 | 11:38 am
    There is perhaps no greater force for change than a powerful idea. Thousands of ideas have come to life through the Aspen Ideas Festival, commanding the attention – and inspiring action – of millions around the world who share a desire to create a better future. Earlier this month, several of Stern Speakers’ most visionary thinkers and doers headlined the 11th annual Aspen Ideas Festival, joining some of the world’s most intriguing minds and other powerhouse speakers to discuss smart solutions to our toughest challenges. Is smart technology the ultimate job repository with unlimited…
  • Five Tips for a Successful Company Rebrand

    Stern Strategy Group
    28 Jul 2015 | 2:13 pm
    Stern + Associates and Stern Speakers recently united under one umbrella to form Stern Strategy Group, combining some of our greatest assets – our public relations, advisory and speakers services – with a bold new identity. We brought together the power and deep competencies of our two organizations, and our new brand better reflects the value we bring with our strong focus on strategy. When it came to our brand’s transformation, no detail was too small. We considered, refreshed and created a new look, feel, and most importantly, reframed Stern Strategy Group’s overarching story. With…
  • Required Reading: A Policy Primer on Health IT

    Stern Strategy Group
    23 Jul 2015 | 11:58 am
    Technology is quickly infiltrating almost every part of healthcare, creating a need for policymakers to examine the implications for patient safety, quality and the future of the U.S. healthcare system. To better understand health IT policy, leading health policy journal Health Affairs points to Robert Wachter’s New York Times Science bestseller, “The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine’s Computer Age” (McGraw Hill, 2015) as required reading, particularly for “those who will determine future federal policy related to the adoption and use of health IT.” Dr.
  • Major Milestone: Introducing Stern Strategy Group

    Stern Strategy Group
    22 Jul 2015 | 3:00 am
    Since Stern + Associates (1985) and Stern Speakers (2006) were founded, the public relations and lecture firms have grown in every way – in office square footage, regional presence, headcount, client roster, marketplace expertise and core capabilities. But perhaps more telling than our collective growth is the blurring of the businesses’ distinctions over the last few years. Our purpose has always focused on helping clients reach and impact influential audiences; our partnerships with these thought leaders often overlap, as our firms’ combined efforts prove increasingly effective for…
  • add this feed to my.Alltop

    Smoking Gun

  • The Blagger’s Blog 31st July 2015

    Martin
    30 Jul 2015 | 4:28 pm
    A weekly roundup of media news and talking points, sans effort Quote of the week “I have always had an idea to launch a crisp sandwich shop,” Mark Pearson, 42, owner of Mr. Crisp, England’s first crisp butty shop, which has just opened in Keighley, West Yorkshire. Weekly High Say what you will about the superficialities of it all, and the shallowness of judging a book by its cover, Tinder has revolutionised dating, allowing people to choose who they are interested in with a simple swipe on a smartphone. Now imagine if that applied to recipes. Now stop imaging that and…
  • It’s nice to be Liked on social media, but better to get engaged

    Rick
    29 Jul 2015 | 11:29 pm
    How many Facebook fans does your company page have? What number of followers does your Twitter handle lay claim to? Do any of these things really matter when all’s said and done? We live in a world where image is often seen as the most vital asset for a business. Social media’s ability to make or break a brand with a few clicks has never been more apparent and increasingly to the attention of the C Suite. The rush to create pages and build followers just because our rivals do is fools gold. This often leads to vanity metrics such as Followers and Likes becoming a daily grail for…
  • How to exploit media silly season, even if it hasn’t arrived)

    Martin
    29 Jul 2015 | 11:28 pm
    Lord Sewel is caught on camera allegedly taking drugs with prostitutes, bringing the House of Lords into disrepute. Greece’s economy receives another emergency jolt of fiscal electricity to its heart. Westminster reveals newly defined laws to tackle extremist behaviour. The number of displaced people in the world reaches never-before-seen levels. It has been a busy month or so in the press, to say the least. All of which could make you question whether we’re really ever going to see the arrival of media silly season; an annual period of time wherein public relations professionals usually…
  • Social shopping: Online retail’s future?

    Kineta Kelsall
    29 Jul 2015 | 11:26 pm
    From Facebook to Google+, social media channels are constantly updating their functionality and offering, looking to keep us locked-in to their network for activities that go well beyond simply communicating with other users. And now a new revolution is afoot, one that can help increase profitability for brands trading online. As we explained on the Smoking Gun blog last week, ‘social shopping’ is here, and could have a huge impact on the way people make purchasing decisions via the internet. By allowing users to simply click a ‘buy it now’ button on an image of a product, the idea…
  • Where were you on World Emoji Day?

    Martin
    29 Jul 2015 | 11:20 pm
    On 17th July the planet paid homage to those little smiley yellow faces that are fast becoming a language in their own right. So how did brands take advantage of this clear marketing opportunity? Contrary to popular belief, the humble emoji actually began its journey towards digital communication dominance back in 1998, long before phrases like social media were a thing, and before mobile phones came with features like colour screens. It was all part of an experiment in how to transform digital communications. The experiment worked. Initially only available in Japan, in just over a decade…
 
  • add this feed to my.Alltop

    Vitis PR

  • Social media expo for SMEs

    Ranbir
    7 Jul 2015 | 8:39 am
    Are you unsure what to do with social media? If so, you could be missing out on the wide range of business opportunities that social media platforms could be bringing to your door on a daily basis. We attended the Social Media Expo in Wolverhampton recently, with around 500 SME delegates seeking insight and advice on how to make their social media work for them. This event gave experts like us the chance to offer guidance on exactly how social media can be used to promote B2B and B2C opportunities and how SMEs can use platforms such as Facebook, Twitter and LinkedIn to become truly social…
  • Midlands PR and marketing recruitment agencies

    Nic
    10 Jun 2015 | 8:31 am
    With universities and colleges kicking out for the summer very shortly, many graduates and school-leavers looking for a job in PR and/or marketing may not be sure where to start their search. Alongside these newbies, experienced PRs moving into the region may be looking for their next move. To save you some time, we’ve summarised five recruitment agencies specialising in finding junior to senior level PR, marketing, communications and creative/digital professionals for nearly every agency vacancy going and some in-house jobs too – so they should always be your first step towards…
  • Q1-2 2015 sees Vitis PR secure lots of media coverage for clients

    Ann
    3 Jun 2015 | 7:11 am
    The first five months of 2015 have – again! – been manic for our team and we’ve been pleased to welcome not just one but four new clients on board. With June now upon us, we wonder where the time has gone, but looking back on our coverage successes so far, we know the answer is work, work, work and wanted to share with you what we’ve been up to this year: We hit a home run with 15 pieces of coverage between February and May about our electronics client’s new pre-compliance EMC testing chamber. The news focused around our client expanding its capabilities by investing in a brand new…
  • How journalists use newswires

    Jas
    20 May 2015 | 1:19 am
    Newswire services are big business and are used by companies and PR agencies to spread news stories to journalists/bloggers and online. These services often make much of the size of their journalist databases and offer their ability to reach these journalists as a key selling point. We regularly use newswires and believe that we understand benefits of some of the more common ones, but we wanted to get a journalist’s perspective, so we surveyed 80 UK journalists to get their perspective on press release distribution via newswires. We wanted to know which press release distribution services…
  • How to post articles to LinkedIn’s Pulse: an explanation for mere mortals

    Ann
    18 May 2015 | 9:40 am
    LinkedIn is one of the most popular social media platforms for sharing business news and its Pulse posts allow you to share content outside of your own LinkedIn network of connections. To gain exposure using this promotional social media tool, firstly, you need to understand the difference between Pulse and regular LinkedIn updates. An update allows you to share news and relevant information and links with your connections via your own newsfeed while posts on LinkedIn Pulse can be viewed by and recommended to users outwith your own personal connections network. Effectively, Pulse enables you…
  • add this feed to my.Alltop

    Sterling Communications

  • Stand up. Stand out. Stand for something.

    Kawika Holbrook
    27 Jul 2015 | 12:03 pm
    The close-knit team at Sterling is bound together by a love of storytelling, a passion for technology, and a severe allergic reaction to apathy. Our PR clients include standouts in cloud-based technologies, business intelligence, mobile, enterprise software and cleantech. Sound like fun? Good, because we’re hiring another experienced account supervisor in Silicon Valley to drive compelling tech PR campaigns. We’d love to hear from you.
  • Key Ingredients for Cooking Up an Effective Social Media Campaign

    Rosie Brown
    17 Jul 2015 | 3:44 pm
    To run a successful social media campaign (say, generate over a million page views and a few-hundred-thousand social mentions), all you have to do is take one wish-fulfilling techno-toy ripped from the script of a classic science fiction film, assure folks that it’s real, then add one celebrity athlete and one astronaut. Mix all elements together, splash some video across the Twitterverse, and…Presto! Bon appetit! While this abbreviated recipe may sound preposterous, friends of Sterling Communications will know that it pretty much encapsulates the successful campaign we launched for the…
  • Why Consumers Should Be Excited About IoT Right Now

    Josh Cembellin
    9 Jul 2015 | 9:37 am
    I recently found myself trying to explain the Internet of Things (IoT) to my dad. This is a man who literally doesn’t understand how to use a computer, though he has admittedly become somewhat engaged with the basic functions of a smartphone (read: pictures!). “Why the hell do I want to have an Internet on my fridge?” he asked. It was only when, after many examples, I mentioned how an Internet-connected sprinkler system would be able to detect that it had just rained and thus wouldn’t water the lawn on its regular cycle that I caught his attention. He gazed at the brown grass outside.
  • Creative Heroes in a Big Data World

    Pauline Ferrall
    22 Jun 2015 | 3:54 pm
    Marketing, once widely regarded as a pure art form, is now being injected with (data) science. In fact, pretty much everything we read and hear about these days around marketing innovation involves Big Data and analytics. Now, I’m all for proper targeting and effectiveness measurement, but I hope we’re not losing sight of something important here. Think back to childhood. When you’re dangling one-handed from the monkey bars with your sweaty grip slipping fast, you’re not pinning your rescue hopes on the kid with the photographic memory and unrivaled aptitude for regurgitating facts to…
  • Crowdfunding: Seeding a Bright Future for Entrepreneurs

    Amanda Felix
    18 Jun 2015 | 10:10 am
    Crowdfunding has taken the Silicon Valley startup scene by storm. Once a pastime for early adopters, crowdfunding has gone mainstream on a global scale. $16.2B was raised in 2014 alone, up from $6B in 2013. The market is set to double again in 2015, surpassing the venture capital industry, which invests an average of $30B each year. Let Silicon Valley VCs focus on the next unicorn; upstarts with big dreams of their own can still ‘make it’ through the power of the people. Campaigns on popular crowdfunding sites like Kickstarter and Indiegogo entice people to invest in goods and services…
  • add this feed to my.Alltop

    Beast Of Traal.com

  • Dummies guide to Shah Rukh Khan’s tweets – real or acting?

    Karthik S
    9 Jul 2015 | 10:47 pm
    July 8, 2015: Media reports widely about mysterious graffitti outside Shah Rukh Khan’s home, Mannat. The graffitti says, ‘Luv U SRK. C U on 15th’. Sounds like a gimmick? It is. July 9, 2015: Teaser of Shah Rukh’s next film, by Maneesh Sharma, launches. It’s called, ‘Fan’. Sounds like a normal day in film-land with stars promoting films with offline gimmicks? Indeed. But then, this happened. On Twitter. Yes, that’s Shah Rukh expressing ‘shock’ over the graffitti outside his house. Let me explain how it sounds. Shah Rukh is having…
  • Does Honda India assume that bloggers/tweeters are more important than auto journalists?

    Karthik S
    8 Jul 2015 | 2:55 am
    I came across a lot of my Twitter friends tweeting with #JazzatBIC hashtag last weekend. I knew Honda was planning a Jazz relaunch and as a fan of the model (though I never bought it as a replacement to my wife’s 7+ year old Honda City – they took it out of the market by the time I decided I’d buy it!), I was keen to know more about what was new in the relaunched version, and more importantly, if they would price it right, at least this time. I knew that I won’t get answers to that in a blogger engagement, like the one at BIC, so I promptly muted the hashtag and…
  • When a shop set-up a stall outside my home!

    Karthik S
    28 Jun 2015 | 9:29 pm
    Something odd happened yesterday. We were out shopping and ended up buying tons of stuff. The usual, you know… clothes for the kids, shoes for me and wife. We had lunch outside and drove back home. While parking, I noticed a small’ish tent type thing on the road outside our home. It had the branding of a popular shop and I was wondering what they were doing outside our place. I wanted to ask them, but my wife offered that they may have sought permission from the building association to set up this stall. I then let it go. In the evening, I noticed two people from the stall looking…
  • A brand new marketing technique from Myntra: ‘apology marketing’

    Karthik S
    3 Jun 2015 | 9:05 pm
    I wonder why I got it, like the rest of the world. I mean, this mail from Myntra. I didn’t open the app during the sale days; wasn’t interested in it either. Even ignored all their in-app messages and notifications all through. In that case, do I need an apology mail? How would you react if Big Bazaar sent you a mail apologizing for the fact that you were not able to enter their store during a sale they advertised on page 1 of The Times of India… even if you hadn’t even considered venturing into that store during the sale? But Big Bazaar cannot have any process to…
  • On Flipkart’s new logo – great mobile-first move!

    Karthik S
    28 May 2015 | 10:11 pm
    I was fairly zapped at Anand Halve’s view on Flipkart’s logo change in AdAge India. Now, I really respect Mr.Halve, given his work and experience, but I think I have the right (if not temerity) to disagree with this point of view… and explain the reason behind it. I believe a big reason for the logo change is mobile app recognition! All earlier logos of Flipkart just had the name wriitten. This was particularly for the website, top-left section. The ‘F’ icon was not present in the website, on those logos – it simply happened to be the first letter of the…
 
  • add this feed to my.Alltop

    Jill Kurtz, APR

  • No More Wallpaper on Twitter

    Jill Kurtz
    30 Jul 2015 | 6:13 am
    Features come, and features go–that’s just reality of social media. There’s usually little or no notice to users, leaving us all scratching our heads to figure out why something we could do last week no longer works or, conversely, why something we could never do before is now enabled. The latest feature removal took place on twitter. Along with some redesign of home pages, notifications, and timelines, users can no longer have wallpapers. The pages still allow for header images (and profile pictures), but that’s it. Twitter began removing wallpaper from profiles last…
  • Tell Stories with Periscope

    Jill Kurtz
    29 Jul 2015 | 6:57 am
    Twitter’s Periscope app lets you share and experience live video from your mobile phone. In keeping with consumers’ preference for stories and authentic messaging, periscope helps communicators to develop more personal relationship with target audiences. Twitter had acquired live video-streaming app in March. According to Twitter, Periscope’s value for brands lies in its ability to help them provide real-time access to moments that matter. It can be used for: Live streaming Live video Social sharing Periscope has well over 1 million users but, compared with other social…
  • The Intersection Between PR and Content Marketing

    Jill Kurtz
    28 Jul 2015 | 6:36 am
    With more and more marketers working to place content in external channels there is a growing overlap between the role of public relations and the role of content marketing. While the two efforts can be complimentary, PR is not content marketing. First, let’s be clear–I am talking about public relations, not spin. PR is about getting a company in front of target audiences with messages that make its spokespeople sound like human beings. Today, key audiences and the media channels used to reach them want compelling content. Every outlet–print, online, blog, etc.–that…
  • Getting Your Content to Millennials

    Jill Kurtz
    27 Jul 2015 | 6:18 am
    If you are using social media to get your message out to millennials, you have plenty of company. So, what can you do to make sure your communications rise above the fray? [Related: Millennials Get Info Via Social Networks, Not Email] Tell Compelling Stories Use a storytelling narrative. While pitches will be tuned out, millennials are open to content that is relevant with a storytelling narrative. Be sure your messages are authentic, use humor, and are timely. Millennials will follow a brand on social media if they strongly believe in the brand’s mission and values. They expect those…
  • When to Post?

    Jill Kurtz
    23 Jul 2015 | 6:26 am
    Fast Company recently shared the latest data on the best times to post to social media. Facebook – Workday Afternoons Posting to Facebook between 1-4 p.m. results in the highest average click through rates. Most people need some motivation to get through the afternoon slump, and for many of us that means checking Facebook. The numbers peak around 3 p.m. and hit rock bottom on weekends, before 8 a.m., and after 8 p.m. when people presumably have better things to do. Twitter – Lunchtime Most people check Twitter around lunchtime, with peak posting days falling between Monday and…
  • add this feed to my.Alltop

    Vikypedia.in

  • Keynote address delivered by Madan Bahal, Managing Director, Adfactors PR at the PR Conclave organized by SIMC Pune

    Vikram Kharvi
    2 Aug 2015 | 3:37 am
    Dr Chandan Chatterjee, faculty members of Symbiosis, my young student friends from SIMC and other institutions who are present here, my professional peers from the industry: Ms Valerie Pinto, Mr Paresh Chaudhary, Mr Nitin Mantri, Mr Hareesh Tiberwala, and esteemed guests at the PR Conclave 2015 organised by SIMC. Namaskar. It is my privilege to participate in the discussion on reinventing public relations. A lot has already been written and spoken on this subject. The idea is not new. It might be therefore useful to explore if we can add some dimensions to this ongoing worldwide discourse. A…
  • Ketchum Sampark appoints Surajeet Das Gupta as COO

    Sequencia Kharvi
    21 Jul 2015 | 4:18 am
    Ketchum Sampark Ketchum Sampark, has announced the appointment of Surajeet Das Gupta as Chief Operating Officer. Taking up his new role Das Gupta will be accountable for building franchise in India along with fostering key client relationships. He will be based out of Delhi and will offer strategic counselling to clients and further expand the firm’s creative offering. N S Rajan, Global Partner & Managing Director, Ketchum Sampark said, “I am excited to have an experienced professional like Surajeet join our leadership team that will build on the momentum the firm has created with…
  • MSLGROUP, ranks 5th in the Professional Services category in India’s Best Companies to Work

    Sequencia Kharvi
    19 Jul 2015 | 11:06 pm
    MSLGROUP, ranks 5th in India’s Best Companies to Work MSLGROUP, the strategic communications and engagement consultancy of Publicis Groupe, has for the second year running been included in the prestigious Great Place To Work® Institute’s and The Economic Times’ annual Best Workplaces List – India’s Best Companies to Work For. Ranked No.5, in the professional services category, MSLGROUP is the only PR network in India to be bestowed with this honour. In its 12th year, India’s Best Companies to Work For is part of the world’s largest and most respected study of workplace…
  • Book Review-Unusual people do things differently

    Ashwini Karvi
    19 Jul 2015 | 3:24 am
    Unusual people do things differently T.G.C. Prasad has shared his life-time experiences in short stories which prove to be lesson for rest of our life. The 65 chapters in the book portray 65 different individuals from different background giving exceptional management tips. The author has impressive and immense professional background which brought him to interact with people from different genre. The writer has compiled simple management and business insights and shared in a short story format. He has proved through his book that, ‘Unusual people are ordinary people who strive hard to do…
  • Genesis Burson-Marsteller celebrates excellence through Gabbys 2015

    Sequencia Kharvi
    15 Jul 2015 | 11:02 pm
    Genesis Burson-Marsteller celebrates excellence Genesis Burson-Marsteller hosted their annual internal awards ceremony ‘Gabbys’. Through Gabbys, Genesis recognizes and applauds all those who have a made a difference to the company’s and clients’ business and those who represents innovative thinking and impeccable execution. This year, 40 campaigns competed for the top awards at Gabbys 2015. Teams across all locations competed to present to an illustrious jury comprising of industry stalwarts and senior leadership of Genesis Burson-Marsteller: Rachana Panda, Director Corporate…
  • add this feed to my.Alltop

    PR Daily News Feed

  • Does being a good writer make you a good person?

    1 Aug 2015 | 9:00 pm
    Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. Want to be a good writer? Work on your personal credibility, read good writers (including Charles Bukowski) and listen to what others are asking you. Better person, better writer:  Even if writing isn't your full time gig, the way you write and your attention to detail says a lot about you as an individual. That's what Barbara Wallraff writes in the Harvard Business Review. She lists several dos and don'ts to add integrity to your writing and project a person that can be trusted.
  • How to incorporate video into social media campaigns

    31 Jul 2015 | 9:00 pm
    Think online video is big these days? It’s only going to get bigger—huge, in fact. Consider these statistics from Adelie Studios: 70 percent of marketing professionals report that video converts better than any other medium. The average internet user spends 88 percent more time on a website with video than without. 64 percent of consumers are more likely to buy a product after watching a video about it. Using videos on landing pages can increase conversions by 80 percent. 59 percent of viewers will watch a video to completion that is less than 1 minute. Despite all this, only 24 percent…
  • Pinterest releases its 2016 diversity goals

    31 Jul 2015 | 2:00 pm
    Pinterest is making strides towards fixing Silicon Valley’s workplace diversity problem—a move that could garner some positive PR. The organization released its diversity goals on its blog Thursday, and is the first in its industry to do so. Fusion reports that Google, Facebook and other tech companies now offer training to cut down on workplace bias, but many Silicon Valley executives still believe the diversity issue exists because there aren’t enough women and minorities to hire. Fusion reporter Kristen V. Brown writes: They pour money into programs to encourage future generations of…
  • The 5 most popular stories on PR Daily this week

    31 Jul 2015 | 12:30 pm
    Here are the five most widely read stories this week on PR Daily: 4 reasons to write guest posts instead of pitches Keys to creating perfect social media posts Eliminate these 5 words from your PR messaging How to get lost Facebook 'likes' back Brands launch a feeding frenzy by newsjacking 'Sharknado 3' (Image via)
  • GM heads off security issues with Onstar service

    31 Jul 2015 | 11:00 am
    As more devices become connected to the Internet, you’ll hear about new industries dealing with hacking scandals. The auto industry is the latest to deal with hacking after Wired highlighted a vulnerability in General Motors’ OnStar system. The hack essentially allowed someone “to track a target vehicle, effortlessly unlock it, trigger the horn and alarm or even start its engine—everything but put the car in gear and drive it away, one function that thankfully still requires the presence of the driver’s key,” Wired reported. All a hacker must do to control the wireless functions…
 
  • add this feed to my.Alltop

    Prakkypedia

  • A snapshot of public relations

    Prakky
    12 Jul 2015 | 5:06 pm
    What is public relations? Most businesses are familiar with the concept of advertising and marketing – but public relations can be misunderstood. As a business, you know you need to let your customers (or stakeholders) know what you have to offer. So you might advertise to let customers know about your products, your prices, and where to buy. Sounds straightforward enough. So where does PR come in? When you’re making your products, you might need to: Gain permission from legislators Inform the local community that you’re setting up shop Attract and keep employees Stay in touch with your…
  • New social terms wanted! #sosheterm

    Prakky
    10 Jul 2015 | 5:23 pm
    Official dictionaries regularly add new words in order to keep up with our changing language. Often these have taken shape on social media platforms. The Oxford Dictionary language reference site recently added ‘bae’, ‘selfie stick’ and ‘cyberwarrior’. It was thrilling to see the term ‘concern troll’ listed on the site too because I’ve been thinking about new terms recently. (Clearly, a concern troll is “A person who disingenuously expresses concern about an issue with the intention of undermining or derailing genuine discussion”). If you spend enough time on social…
  • The symbiotic relationship: PR practitioners and journalists

    Prakky
    20 Jun 2015 | 5:50 pm
    I’ve worked in PR for many years and I am not surprised by research which demonstrates the extent of newsrooms’ reliance on media releases [as summarised in this post by Steven Raeburn]. A good media release can contain most of the information that a news article requires, especially if it is a straightforward public announcement. I have trained as a journalist and of course I would prefer that all media releases are fact-checked and any resulting article offers an alternative point of view. At the same time, I understand that newsrooms are shrinking and, where a reliable source of media…
  • My 2 essential public speaking tips

    Prakky
    20 Jun 2015 | 5:07 pm
    When it comes to public speaking, I’ve progressed from ‘terrified’ to ‘comfortable’. Many years of public engagements have assured me that I won’t collapse in front of an audience and I’ve grown to enjoy presenting. There’s a lot of shared wisdom about what makes a good public presentation but today I’m focusing on one aspect that fascinates me  … The beginning and the end Whenever I counsel somebody about public speaking, I have some simple advice to share. For friends and family, including my sons, I urge them to have: 1) a strong opening and 2) a strong finish. That…
  • Closing the loop with your media coverage

    Prakky
    31 May 2015 | 12:30 am
    Have you recently gained some positive media coverage? What happened next? Did you bask in the glow for a while? Tell family and friends? Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? Media coverage can be an important part of your promotional plan. Reaching a lot of people at once can be a great means to raise your profile, get your message across, and become a little more well known. But when you’ve achieved that media coverage, I’m here to tell you: close the loop! Leverage it…
  • add this feed to my.Alltop

    Blogs

  • The Secret Weapon of Content Marketing is Public Relations

    Victoria Harres
    30 Jul 2015 | 9:43 am
    If a brilliant infographic is created and never shared, does it really exist? The world is likely filled with thousands of pieces of wonderful content that will never reach their marketing potential because minimal attention was paid to making them discoverable. It’s not enough to write an eloquent white paper or create an engaging video. If no one sees your content, no one shares it, and no one will be inspired to get a demo of the product it supports. So how can you make sure your content gets noticed? The secret to discoverability is public relations. Public relations is the practice of…
  • Grammar Hammer: Passed vs. Past

    Catherine Spicer
    29 Jul 2015 | 9:55 am
    I received the following #GrammarGripe from a regular Grammar Hammer reader: “Is there an easy way to distinguish between ‘past’ and ‘passed,’ as in ‘Nothing gets ____ me’?” Great question, dear reader. I could show you a dozen examples of this; half would likely be correct and the other half incorrect. Let’s take a look at the differences between each word and where the confusion comes from. Passed is the past tense and past participle of the verb “to pass.” On the other hand, Past can be used as a noun, an adjective, an…
  • Blogging Metrics to Help You Validate and Improve Your Content Marketing

    Amanda Hicken
    28 Jul 2015 | 12:32 pm
    When you’re blogging day in and day out, it’s easy to lose focus on the bigger picture of how your blog is performing. It’s tempting to get caught up in cranking out post after post, checking items off a to-do list. However, if you don’t step back and regularly take a look at how your blog posts are doing, you may wake up one day and realize you just wasted a lot of time on content that’s failed to connect. Keeping an eye on a range of blog metrics will help you figure out where you’re thriving and where you need to improve. Recently, PR…
  • Influencer Insights: Media Moves and Intel for the Week of July 27

    Kevin Frey
    27 Jul 2015 | 11:35 am
    To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with journalists, bloggers and other influencers. This week’s Influencer Insights include five of the most significant newsroom changes selected by PR Newswire’s Audience Research team, plus an interview with a courts and crime reporter at The Morning Call. Want even more media moves? Check out the latest issue of our Media Moves newsletter or follow @PRNMedia for daily updates. 1. Travel + Leisure: Former Wall Street…
  • Using Analogies in Your Content Marketing is Like…

    Jamie Heckler
    24 Jul 2015 | 9:55 am
    Our understanding of analogies develops in early childhood. They help us build upon what we already know by offering a bridge to the next new idea. For marketers and other storytellers who may feel stuck on a particular piece of content, they are an incredibly useful tool. I recently had to tackle a topic that could have resulted in a very unwieldy blog post. So I turned to one of my favorite topics – food – to tell the story. Making comparisons between content creation and menu planning worked so well that it inspired two follow up posts. Apparently, there are more than a few fellow…
  • add this feed to my.Alltop

    RushPRnews: RushPRnews - Newswire & Global Press Release Distribution

  • Publish your press release to 100 digital business news site for $59

    20 Jul 2015 | 5:17 am
    Your press release to be featured on at least 100 major news affiliates, Google and Bing News for only $59. Did you know that RushPRnews published its first press release in March 2005? Yes, it has been that long already. And so much has changed since that first post.As part of  RushPRnews' 10th anniversary, it is again undergoing significant changes and updates. Today, we deployed the first phase of new services and packages, including a guaranteed that all press releases published at RushPRNews are to be featured on at least 100 digital business news site. Excellent media pickup! Basic…
  • RushPRnews now offers digital news sites +Targeted News outlet Broadcast

    22 Jun 2015 | 5:16 am
    Your press release to be featured on at least 100 major news affiliates. Did you know that RushPRnews published its first press release in March 2005? Yes, it has been that long already. And so much has changed since that first post.As part of  RushPRnews' 10th anniversary, it is again undergoing significant changes and updates. Today, we deployed the first phase of new services and packages, including a guaranteed that all press releases published at RushPRNews are to be featured on at least 100 digital business news site. Excellent media pickup!Your release will get a lot more…
  • Army Officials and Ameresco Join to Commemorate Completion of Energy Efficiency and Solar Project

    16 Jun 2015 | 7:22 am
    Army Officials and Ameresco Join to Commemorate Completion of Energy Efficiency and Solar Project at Adelphi Laboratory Center Ameresco installed more than 2 megawatts of solar photovoltaic at the Army research facility in Maryland. Ameresco, Inc. (NYSE: AMRC), a leading energy efficiency and renewable energy company, yesterday joined Army officials to commemorate the completion of a multi-phase renewable energy and energy efficiency project at the Adelphi Laboratory Center in Adelphi, Maryland, a research and development facility that falls under the U.S. Army Installation Management…
  • Israel’s Start Tel Aviv offers global opportunity for Canadian tech startups

    9 Jun 2015 | 5:42 am
    Israel’s Start Tel Aviv offers global opportunity for Canadian tech startups The Embassy of Israel and Startup Canada are searching for Canada’s top ICT startup to represent Canada in Tel Aviv this fall as part of Start Tel Aviv, a global competition. The competition is open to startup founders of web or mobile companies currently in the seed-stage of development. The winner will receive an intense, all-expense-paid, five-day startup experience in Tel Aviv, which was recently selected by Bloomberg as the second best place for startups after Silicon Valley. Not only will the…
  • Time to increase your public relations impact

    4 Jun 2015 | 6:18 am
                    Your « SPRING2015-2 » Coupon is here! And with it comes a $20 discount on any order that you place between now and Februay 19!   RushPRnews keeps on giving! Use your latest discount coupon today, set a date and publish later if you want.    This PRcoupon is valid until  JUNE 16,2015! SPRING2015-2 $ 20.00 2015-06-13 12:00:00   Value of $20!   Simply redeem the «SPRING2015-2» coupon at the checkout   Go to your free account and start creating your press release!
 
  • add this feed to my.Alltop

    Pierce Mattie Communications

  • Drugstore Masstige

    Editor
    17 Jul 2015 | 9:13 am
    The drugstore industry has taken a liking to masstige products – those that are similar to the prestige brands found at upscale department stores but sold at mass market retailers like drugstores and big-box retailers. But will customers remain willing to spend more on products sold in a place that also carries beef jerky and digestive aids?Source: Pierce Mattie Communications
  • How Far Can Activewear Run?

    Editor
    27 May 2015 | 4:13 pm
    A leading fashion publication predicted that the only market direction activewear could go was up, what with more famous designers unveiling their own collections. How can makers distinguish their brands in a marketplace that’s beginning to feel more crowded with each iteration of casual and cool?Source: Pierce Mattie Communications
  • Fake Likes Can Lead to Real Disasters

    Editor
    4 May 2015 | 11:58 am
    One way to up your like quotient on Facebook – and thereby spread your message further and wider – is by using the platform’s advertising interface to attract new followers. But what happens when many of those new “likers” turn out to be bogus?Source: Pierce Mattie Communications
  • Agile Marketing: Revolution, or Remake?

    Editor
    17 Apr 2015 | 9:53 am
    How better to respond to constant and quickening change than with a marketing approach that values change rather than following a plan?Source: Pierce Mattie Communications
  • Apps for Finding Beauty Products

    Editor
    27 Feb 2015 | 9:15 am
    Welcome to the new world of beauty intersecting with technology, where beauty apps can help you schedule appointments, find out the intensity of today’s UV rays or even get a virtual makeover.Source: Pierce Mattie Communications
  • add this feed to my.Alltop

    Pressat Main Newswire

  • Barenaked Rice Arrives in Morrisons Stores

    Pressat
    2 Aug 2015 | 5:47 am
    Sunday 2 August, 2015 Dragons' Den winner Barenaked Foods have built upon their recent retail success with leading supermarket chain Morrisons set to sell their revolutionary Barenaked Rice.Due to popular demand, Barenaked Foods launched a new rice product to add to their range of low carbohydrate, gluten free foods which are suitable for weight management, coeliacs and vegetarians.Containing only 16 calories per 100g, Barenaked Rice follows in the footsteps of the original Barenaked Noodles and Barenaked Protein Noodles and are made using the Asian-grown Konjac plant; a miracle plant low in…
  • Lausanne Selected to Host the 2020 Youth Olympic Games!

    Pressat
    31 Jul 2015 | 8:33 am
    Friday 31 July, 2015 On Friday 31st July in Kuala Lumpur a Swiss delegation team attended a meeting where the host city for 2020's Youth Olympic Games (Y.O.G.) was announced …and Lausanne emerged victorious!Lausanne – also known by most as the 'Olympic Capital' – was distinguished from all other candidates in terms of innovation and vision.Supported by the City and the Canton of Vaud, the steering committee's primary focus for project 'Lausanne 2020' is based around a strong 'Vortex' symbol, which will bring together the whole Olympic family. This ring-shaped building, which will be…
  • Harry's Kicks Off #LoveSummer With Route Chip To Chip

    Pressat
    31 Jul 2015 | 8:32 am
    Friday 31 July, 2015 In light of the recent report indicating that UK Staycations have reached a seven year high, coupled with the fact that nothing says summer quite like fish and chips on the beach, Harry Ramsden's, the brand most closely associated with the nation's favourite dish is taking to the road. Over the course of the next 4 weeks, as part of its #lovesummer campaign, the brand's mascot Harry the Haddock will be travelling across the country in a fully branded Harry Ramsden's Campervan, to visit seaside towns where the brand's fish and chips are enjoyed by millions of locals,…
  • Webuyanycar Conducts Largest Ever Theory Test – 1 In 3 Qualified Drivers Fail

    Pressat
    31 Jul 2015 | 8:32 am
    Friday 31 July, 2015 More than 20,000 qualified motorists completed an online driving theory test and 1 in 3 qualified drivers failed.Webuyanycar.com, the national online car buyer, asked drivers all over the UK to test their knowledge of common road signs and driving rules. The test can be found at https://www.webuyanycar.com/driving-theory-quiz/The interactive test was designed along the same lines as the official theory questions set for learner drivers by the DVSA.The webuyanycar.com driving theory test results varied by age, sex and location.Given that there are more newly qualified…
  • Toyo Tires partner FC Zenit

    Pressat
    31 Jul 2015 | 6:54 am
    Friday 31 July, 2015 Toyo Tires and FC Zenit announced the signing of a three-year partnership contract. In addition to advertising at Zenit's home stadium, the sponsorship deal includes significant mutual co-operation, promoting the two partners. Designed to unite football fans with Toyo Tires fans, one of the first steps of this mutual promotional campaign is a new online game, launched today, "Who is in Toyo".The game, an online football simulation, allows anyone to join in, starting with training at Zenit's Petrovsky stadium after signing up. the game is played through a first person…
  • add this feed to my.Alltop

    Latest Thinking

  • Will the American Bar Association Rediscover its Voice?

    rsamborn
    29 Jul 2015 | 10:30 am
    As the American Bar Association (ABA) convenes this week for its annual meeting in Chicago, I’m reminded of a strange incident that took place 25 years ago.   While I was covering the ABA’s August 1990 meeting – also in Chicago – outgoing President L. Stanley Chauvin, Jr. arrived at the Hyatt Regency Hotel with $55,000 in $100 bills, which he placed in the hotel’s central safe. The following day, Mr. Chauvin went to check on the cash and it was mysteriously gone.   The lost/stolen money was reported to Chicago police, generating embarrassing headlines in both the mainstream and…
  • Uber Wins Playing the New Game

    mirion
    23 Jul 2015 | 12:01 pm
    It’s being reported today that New York City Mayor Bill de Blasio has reached a deal with Uber and will abandon attempts to cap its growth in the world’s top ride-sharing market. It’s a big win for Uber, and one that trumpets the power of communications supported advocacy in an era of increased democratization.   As New York City cab drivers are learning the hard way, it’s no longer enough to simply be connected to people in high places. Technology is producing a democratization of lobbying power, and it is now the constituents that have the influence. As such, traditional government…
  • Who Wins in Schumer vs. Star Wars? Everyone

    marnoff
    23 Jul 2015 | 8:43 am
    Did GQ and Amy Schumer harm the Star Wars and Disney brands with a parody on the August cover that has Schumer in some compromising positions with iconic Star Wars characters? Or is this an example of “Any publicity is good publicity?”   It really comes down to whether you are a Schumer fan or a Star Wars fan. Many hardcore Star Wars fans took to social media to voice their displeasure when the images were released – saying the characters should not have been used in such a suggestive way. Given how similar the likenesses were, some assumed that the studio had to have approved.   The…
  • McDonald’s Minion Madness

    marnoff
    16 Jul 2015 | 9:52 am
    This past Friday marked the opening of one of the summer’s most anticipated movies for kids (and some adults as well). Universal Studios launched “Minions” about the quirky and wildly popular little yellow characters from the hugely successful “Despicable Me” movies.   Coordinating with the highly publicized opening weekend has been an incredible range of merchandising campaigns from banana-flavored applesauce and Tic-Tacs to dusters and Twinkies. And of course there is a McDonald’s Happy Meal® toy tie-in. That campaign seems to have fallen prey to some evil Minions of its own.
  • The Confederate Flag Comes Down: Much More Than A Single Awful Tragedy Made It Happen Now

    rlevick
    15 Jul 2015 | 1:21 pm
    In this article published on Forbes.com, we examine the complex swirl of historical forces that took down the Confederate flag in South Carolina.    Read the full article here. 
 
  • add this feed to my.Alltop

    Spin Sucks

  • Gin and Topics: Tom Cruise is Still Hot

    Gini Dietrich
    31 Jul 2015 | 1:58 pm
    By Gini Dietrich Abbie Fink has been here most of the week, working from my dining room. We participated in #PRSAChat on Wednesday and fed each other comments…as if we shared an office. We exchanged some tweets and Facebook messages, as if she were not sitting next to me. And we laughed ourselves to death. She even got to experience me literally laughing out loud as I texted, “LOL!” I take that acronym very seriously! It was fun to have an officemate for a week. I sometimes miss having other humans in-person during the workday. She filled that void quite nicely. While I get…
  • The Spin Sucks Inquisition: Aly Saxe

    Gini Dietrich
    31 Jul 2015 | 3:58 am
    By Gini Dietrich A few years ago, I was wandering the halls of a hotel at Counselor’s Academy when my dear friend, Abbie Fink, pulled me into the trade show area and said, “You have to meet Aly Saxe. She thinks like you do!” (What I meant is that I was totally attending one of the sessions and I stepped out to use the ladies room and ran into Abbie in there…yeah, that’s what I meant.) I introduced myself to Aly and Abbie was right, we became fast friends. At the time, Iris—a media relations management and measurement software—was just launching and she gave…
  • Geography Pitfalls to Avoid in Writing

    Robby Brumberg
    30 Jul 2015 | 9:58 am
    By Robby Brumberg With so many different countries and cultures on planet earth, there are endless geography pitfalls in which we can unintentionally offend one another. This can be a serious issue for those of us who believe that creating world peace and global engagement begins with the act of spelling each other’s names correctly … or at least not spreading misinformation about the homelands of our brothers and sisters around the world. The CIA World Factbook identifies 267 world entities, each with varying degrees of sensitivities about their particulars. Let’s go over a handful of…
  • Likable vs. Successful: The Issue Women Leaders Face

    Gini Dietrich
    30 Jul 2015 | 3:58 am
    By Gini Dietrich I love men. I love them as role models, mentors, and friends. I have four brothers (and one sister) so I relate very well to men. Beginning in childhood, I’ve learned a lot from boys (not men yet). I learned from my brothers how to climb trees and change the oil in my car. I learned how to stick up for myself and how to get what I wanted. I learned that “do you want to go with me?” meant, “I’d rather hang out with you than your brothers” and what that does to sibling rivalry. As I entered the work force, I learned from men how biting my…
  • Affiliate Marketing is Far From Dead

    Chris Kramer
    29 Jul 2015 | 9:58 am
    By Chris Kramer Affiliate marketing gets a pretty bad rap. As respective affiliate markers, we hear plenty of complaints and questions such as, “Why pay for sales I’m already getting?” Concerns involve the possible scrupulousness of affiliate marketing companies. Some worry these companies are nothing but coupon sites stepping in at the last minute and eroding profit margins. Others believe affiliates generate fraudulent orders, bring in bad customers, and bid on their trademarks, damaging brand reputation. If it isn’t dead, then it has changed for the worse, right? Wrong. There are…
  • add this feed to my.Alltop

    ListFree.org

  • Reputed Air Conditioning Service in Chester, VA

    kyriecurry101
    2 Aug 2015 | 3:32 pm
    [Chester, Virginia – August 02, 2015] – William and Fogg Heating and Air Conditioning Co has come to be known as one of the best companies to call if you need air conditioning installation in Chester, VA, or air conditioning repair services in Chester. They offer above par services within the industry and have a notable reputation for putting clients’ convenience and needs first. The services that they offer include, and are not limited to: Installation of air conditioning in Colonial Heights and the rest of Chester, Virginia, according to the requirements of the clients whether the…
  • Tbdress.Com Announces Mid-Year Sale On Women Clothing

    robertbrn
    2 Aug 2015 | 2:43 pm
    FOR IMMEDIATE RELEASE Clothing is regarded to be one of the most intricate choices of women, irrespective of their ages. However, ladies of this era are reported to be absolutely focused on handpicking the best online stores, as far as buying cheap women’s clothing is concerned. Tbdress.com is reported to be the foremost choice of the fashionable ladies of this era in this regard. This online store is backed by a team of expert professionals, who are always dedicated to bring in fresh clothing range for the stylish women.  Buyers, who are planning to invest on fancy Women Bottoms…
  • ELLIE VAIL Unveils A Dazzling Variety Of Fashion Jewelry

    robertbrn
    2 Aug 2015 | 2:12 pm
    FOR IMMEDIATE RELEASE Ellie Vail, a former celebrity stylist, has come up with an amazing assortment of fashion jewelry which is going to win the heart of millions of fashion lovers all over the world. There is a great variety of dainty, minimal, and edgy jewelry, etc. which is going to satiate the desires and needs of millions who are always looking for the best sort of jewelry. Moreover, all the products are readily available on the online store and come with the attractive options of free delivery and free returns. It is pertinent to note that in today’s fashionable world one is…
  • Excellent Heating and Air Conditioning Services in Northern Virginia

    kyriecurry101
    2 Aug 2015 | 1:54 pm
    [Richmond, Virginia – August 02, 2015] – Williams and Fogg Heating and Air Conditioning provides top air conditioning service in Northern Virginia, having built up a solid reputation for being reliable, knowledgeable, efficient and cost-effective. Their expertise revolve around all kinds of HVAC repair services in Northern Virginia including installation and maintenance and this has made them one of the most trusted and popular names in the industry. Williams and Fogg are among the top HVAC contractors in Northern Virginia, offering the following services and more: Residential and…
  • Etrade Accessory Launches A Fresh Stock Of Iphone 6 Tempered Glasses

    robertbrn
    2 Aug 2015 | 1:44 pm
    FOR IMMEDIATE RELEASE San Francisco, CA (August 02, 2015) – People these days spend a lot of money in buying expensive iPhones. However, buyers are often found to be negligent about getting the right tools, which would have helped them in saving their phones or the screens of their phones. Etrade Accessory has totally identified this specific point and come up with a revolutionary web store, which is focused on coming up revolutionary accessories for your smart phones. This web shop is reported to have a strong man power base, which includes seasoned professionals, with great market…
 
  • add this feed to my.Alltop

    B2B PR Blog Blog

  • Thought Leadership and B2B PR

    andre@redapplecreative.co.uk
    6 Jul 2015 | 3:38 am
    Paul Lindsell of MindMetre Research goes spelunking in the caves of B2B thought leadership. 
  • A Journalist's View of Marketing and PR

    andre@redapplecreative.co.uk
    19 Jun 2015 | 3:24 am
    Gail Downey, Media Director at Onyx PR, provides a journalist's perspective on the difference between Marketing and PR.   
  • What makes a great PR or marketing graduate?

    andre@redapplecreative.co.uk
    29 May 2015 | 4:41 am
    Nick Church, digital marketing executive at leading graduate recruitment agency Give A Grad A Go, shares his top tips for spotting a great PR and marketing graduate.
  • Wanted! Media Relations Specialist

    andre@redapplecreative.co.uk
    31 Mar 2015 | 2:28 am
    TopLine Comms needs a media relations specialist to revolutionise our approach to dealing with the media. Could it be you?
  • Review: The Reputation Playbook

    andre@redapplecreative.co.uk
    26 Feb 2015 | 10:04 am
    B2B PR Blog Editor Heather Baker (@TopLineFounder) reviews one of 2014's must-read business books. 
  • add this feed to my.Alltop

    bridgebuzz blog

  • 5 Top PR Commandments for New Product Launch Marketing

    Lucy Siegel
    23 Jul 2015 | 7:47 am
    The launch of a new product is a one-time opportunity and new product launch marketing is crucial. To let it go by without a proper media announcement is a public relations and marketing sin. Below are five tips on product launch public relations for making the most of a new product announcement to the media.   
  • Taylor Swift vs. Apple: a Look at Public Relations and Influence

    Carinna Gano
    9 Jul 2015 | 7:13 am
    PR strategists understand the power of influence.  A voice with enough clout is heard and heeded, even by ears that previously seemed to have been deaf.  As the New York Times said, “When Taylor Swift speaks, even the most powerful company in the world listens.”  Taylor Swift 079 / GabboT / CC BY
  • 7 Tips: Crisis Management for Startups

    Carinna Gano
    24 Jun 2015 | 7:25 am
    Sometimes, companies launch marketing campaigns with slogans or events that leave consumers baffled. These campaigns prompt the question: what were the marketing teams behind them thinking?
  • Perception Management: An Old Story About an Elephant

    Lucy Siegel
    15 Jun 2015 | 12:58 pm
    Maybe you’ve heard the old story about six blind men who encountered an elephant and each came away with a different impression of what the animal was like after touching different parts of the elephant’s body.  A famous poem about the story was written by John Godfrey Saxe in the 19th century about this parable. It ends,
  • PR Strategies to Consider: Create News When There Is None

    Lucy Siegel
    12 May 2015 | 12:49 pm
    It’s not every day that you launch a new product, acquire another company or sign an important business deal. When an organization has a newsworthy announcement to make, it isn’t so difficult to get media coverage. It’s when there’s no news – nothing of interest to the media – that the going gets tough. 
  • add this feed to my.Alltop

    Maggie Patterson

  • 10 Pain-Free Ways to Improve Your Copywriting

    Maggie Patterson
    30 Jul 2015 | 12:00 am
    There are a lot of things you can outsource in your business, but your copy may not be one of them. You’re probably sitting here thinking, “Wait, I thought Maggie wrote copy? Shouldn’t she be telling me all the reasons why I must hire a copywriter?” In the perfect world, you can hand off your writing to a pro. But the truth is that most businesses can’t hand off all of their copy. The sheer volume of copy that needs to be created from blog posts to emails to websites – the list goes on and on. Unless you’ve got a pretty healthy monthly run rate, hiring a copywriter for ALL…
  • Episode #94: Frothy Beach Reads

    Maggie Patterson
    28 Jul 2015 | 12:00 am
    Books, books and more books today! Best of all we’re wrapping up the Summer Reads series with a focus on fiction books that you can’t judge a girl for loving. Items Discussed in this Episode: I explain where my love of books started and how it’s stuck with me my whole life Travel and reading go together, and I love taking a great book on a trip, whether business or pleasure The Jessica Darling series are a little older, but are a true beach read and I explain my love of the writing, plot, and series in general If you don’t like gory or dark, the Hollywood Alphabet series may not be…
  • The Unsexy Secret: It’s All About Consistency

    Maggie Patterson
    23 Jul 2015 | 12:00 am
    A few weeks ago, I was asked by a new prospect what I thought the big difference was between good online businesses and ones that were truly great. I think she may have been looking for a much more exciting or sophisticated answer than the one I produced without missing a beat. My answer? Consistency. Definitely not what people want to hear. And seriously unsexy. But this is what makes all the difference. Especially in a world that’s lacking face-to-face connections. Why? Because being consistent is harder than it looks. If you’ve been in business for more than a hot minute, you know…
  • Episode #93: Marketing Moxie Summer Reads: Fave Biz Books

    Maggie Patterson
    21 Jul 2015 | 12:00 am
    Today’s the listener’s pick episode in the Summer Reads series. And let me tell you it’s quite the list. So let’s get down to business. Items Discussed in this Episode: Maranda chose ‘4 hour work week’ for it’s practical tips and energetic vibe; I haven’t read it yet but I should give it a shot! ‘Overwhelmed’ isn’t a business book per se, but it really helps you organize and plan to make more time for your business and life. ‘Icarus deception’ is helpful to broaden your perspective, step outside your comfort zone, and is soul affirming for entrepreneurs. Caitlin had…
  • When You Feel Like You’re Doing Your Business ALL Wrong

    Maggie Patterson
    16 Jul 2015 | 12:00 am
    Last week, I wrote about some crazy things I’ve noted in online business, including six figure success, and that post hit a nerve. But one thing I heard over and over is that it resonated with many of you because you’re so tired of feeling like you’re doing “it” wrong. Your business, your marketing, your way of doing things (which actually are very aligned for you) feel wrong when judged by a particular set of standards. The truth? That set of standards or modus operandi is wrong for many of us, and until we try doing things our way, we’re simply not going to know. And until we…
 
  • add this feed to my.Alltop

    RHetoric

  • Behind the Scenes PR: Spotlight on Alaska

    Holly Zuluaga
    30 Jul 2015 | 3:56 pm
    My career in public relations takes me out of the office for the occasional trade show, client meeting, new business lunch, media interview or video shoot. In other cases, my job takes me to Alaska where I’ve had the privilege of working with some amazing clients. I’m not talking about just Anchorage, I’m talking the [...]
  • RH Strategic Named Finalist for Ragan’s Health Care PR and Marketing Awards

    Kara Lundberg
    22 Jul 2015 | 10:07 am
    Our society places a lot of emphasis on 3rd party validation – workplace reputations, restaurant or travel reviews (think Yelp! or Trip Advisor) and even entertainment (movies, sports, T.V. shows). The same should be said for public relations credibility. Many agencies and companies seek 3rd party validation for the blood, sweat and tears poured into [...]
  • New Employee Spotlight: Five Questions with SAE Sarah Horowitz

    John Raffetto
    17 Jul 2015 | 7:58 am
    Recently, we sat down with our newest Senior Account Executive and RHockstar Sarah Horowitz to learn more about her background and experience in the public sector prior to joining RH Strategic. *** Tell us a bit about your background and experience prior to joining RH Strategic. After graduating from the University of Pittsburgh with degrees [...]
  • PR vs. Marketing – Two Sides of the Same Coin, with Differences

    Jack Kantelis
    5 Jul 2015 | 6:48 pm
    PR and marketing are often thought of as two heads of the same beast – they both involve communicating and promoting a company or organization to a broader audience. Inside many organizations, PR and Marketing responsibilities often fall on the same people, and many agencies will offer PR and Marketing services to clients. But when [...]
  • An Infographic is Worth a Thousand Media Impressions… and Likely a Lot More

    Jeremy Bartram
    23 Jun 2015 | 1:24 pm
    We’ve spoken about the power of “newsjacking”: inserting our clients’ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology). Newsjacking can be a highly effective method for elevating a company’s profile and demonstrating expertise on a specific [...]
  • add this feed to my.Alltop

    (W)right On Communications » (W)right On Target Blog

  • Meet the Team: Molly – Technology PR Expert

    WOC
    30 Jul 2015 | 9:59 am
    To help our audience learn who is behind the content on this blog, we’ve been releasing a series of Q&A’s from our team. In this month’s edition, you will learn all about one of our Sr. Communications Strategist and in-house energy and technology PR expert, Molly Borchers. Molly leads the energy and technology practice at […] The post Meet the Team: Molly – Technology PR Expert appeared first on (W)right On Communications.
  • What You Didn’t Know About Summer

    WOC
    28 Jul 2015 | 12:00 pm
    By Keely Smith, Design & Multimedia Specialist Check out our other similar blog posts below: How Infographics Work and Why Your Brand Needs to Use Them More Kicking The Shit Out of Option B The post What You Didn’t Know About Summer appeared first on (W)right On Communications.
  • Best Practices for Tech Startup PR

    WOC
    23 Jul 2015 | 1:51 pm
    By Molly Borchers, Sr. Communications Strategist Since the start of 2009, venture capital firms have deployed more than $31.5 billion across 3,308 deals into Silicon Valley-based tech startups. Here in San Diego, VCs invested more than $270 million in the first quarter of 2015 alone. Startups are innovating at a fever pitch, but with so […] The post Best Practices for Tech Startup PR appeared first on (W)right On Communications.
  • How I Survived My First Networking Event

    WOC
    15 Jul 2015 | 9:42 am
    By Chris Jensen, Jr. Communications Coordinator Networking is the easiest way to make a connection that doesn’t involve a glowing screen. While LinkedIn may be quick and easy, “connecting” is not as memorable as shaking someone’s hand and having a conversation. Since PR is built on relationships, we enjoy our fair share of networking at […] The post How I Survived My First Networking Event appeared first on (W)right On Communications.
  • How Infographics Work and Why Your Brand Needs to Use Them More

    WOC
    6 Jul 2015 | 1:43 pm
    By Chance Shay, Communications Strategist In 2015 it’s impossible to browse a news site, scroll through your social media stream or learn about an innovative product without coming across an infographic and there’s good reason for that. Humans are consuming more information than ever before. In fact, in 2008 Americans consumed about 1.3 trillion hours of […] The post How Infographics Work and Why Your Brand Needs to Use Them More appeared first on (W)right On Communications.
  • add this feed to my.Alltop

    My Site

  • Don’t fall into the “Millennial Clickbait” Trap

    Maven Communications
    27 Jul 2015 | 7:35 am
    By Hannah Kurtz Previously known as Generation Y, Millennials have been described as everything from “lazy and narcissistic” to “generous and civic-minded.” The reason for numerous conflicting articles and reports on this demographic? In the United States alone there are an estimated 80 million individuals that fall into this category. Almost every day there is a new think piece on Millennials; it’s almost amusing how much content is out there aiming to understand such a large and diverse group (one local poet even uses these types of articles as inspiration). Yet if you go through…
  • Measure. Adjust. Repeat.

    Jessica Sharp
    27 Jul 2015 | 6:52 am
    We’ve just passed the halfway point of the year. For many of us in marketing, that also means we’re approaching the halfway point in our marketing campaigns for the year. How effective have they been so far? If your boss asked, could you provide ROI today? If campaign measurement isn’t something that you’re going to worry about until December, you might want to think again. Most people think that evaluation is something that happens at the completion of a campaign. In fact, evaluation should happen at different intervals throughout the year. This way you have the ability to assess the…
  • 5 Social Media Privacy Settings That You Might Not Be Utilizing

    Maven Communications
    16 Jul 2015 | 12:29 pm
    Social media platforms are constantly changing their privacy settings, most of which are presented to users in a long pop-up that must be “acknowledged” before proceeding to your home page or newsfeed. If “acknowledging” privacy settings means the same thing to you as it does to me, then you are essentially scrolling to the bottom of the document without reading a word, and clicking the box next to “I acknowledge” in less than half of a second. While we don’t necessarily want to read the lengthy write-up, there are many features that these platforms are changing, and with that…
  • 6 Ways to Have a Productive Summer

    Meghan McGarrigle
    14 Jul 2015 | 8:43 am
    Summer brings sunshine, warm weather and an increase in out of office replies. Instead of staring longingly at the clock be proactive by doing the following: Organize your inbox: Create folders for different clients to keep yourself organized Unsubscribe from newsletters you no longer need Delete unnecessary emails. Treat your inbox like your cleaning out your closet- don’t hold on to emails thinking you’ll need them again. If you haven’t looked at the email in weeks- delete it! Take advantage of continuing education classes and webinars: It’s easy to sign up for webinars it’s…
  • How Much Detail is Too Much in a Proposal for Services?

    Jessica Sharp
    14 Jul 2015 | 7:31 am
    We’ve been doing a lot of proposal writing lately. This is a great economic sign, especially for small to mid-sized businesses. It has also generated a lot of internal conversations about how much information we should be sharing in a proposal. A few years ago it was good enough to give a company overview, relevant case studies, and the overarching elements of the proposed campaign. However, today’s marketing dollars are scarce, C-suite executives are more involved, and past successes aren’t always enough to sell a potential client on a firm’s ability. More Request For Proposals…
 
  • add this feed to my.Alltop

    Critical Conversations

  • Creative Disruption | Inside the Driving Forces of Disruptive Innovation

    MSLGROUP Admin
    31 Jul 2015 | 2:43 am
    By Renee Wilson, Chief Client Officer, MSLGROUP Detaching from traditional roles and responsibilities can spawn incredibly creative ideas. Reflecting on her chairmanship of the PR Lions in 2014, Renee Wilson says: ‘Last year was a real moment in time at the Cannes Lions International Festival of Creativity as it was clear there was a blurring […] The post Creative Disruption | Inside the Driving Forces of Disruptive Innovation appeared first on MSLGROUP's Blog Critical Conversations: Critical Conversations.
  • Localizing Data and Insights | #DataInDataOut

    MSLGROUP Admin
    30 Jul 2015 | 9:13 am
    By Aruna Handique, Planning Manager, MSLGROUP Localization matters. Despite globalization and the connectedness it brings, we cannot overlook the importance of real relationships, at a real human level. The days of mass, uniform and global sameness are not acceptable anymore, because the fact is – who wants what everyone else has anyway? Consumers are growing […] The post Localizing Data and Insights | #DataInDataOut appeared first on MSLGROUP's Blog Critical Conversations: Critical Conversations.
  • Organising for Real-Time | #FutureofCreativity

    MSLGROUP Admin
    29 Jul 2015 | 7:32 am
    By Jean-Philippe Martzel, Deputy General Manager and Head of Strategic Planning, DigitasLBi France Welcome to the age of Real-Time Brands Tide and Oreo are well-known as real-time communication precursors. This “live” brand behavior was far from being a trial run. Both brands had already taken steps with the intention of interacting with current events. Tide […] The post Organising for Real-Time | #FutureofCreativity appeared first on MSLGROUP's Blog Critical Conversations: Critical Conversations.
  • Lead climate change awareness by partnering with Millennials

    Critical Conversations
    28 Jul 2015 | 4:44 am
    By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The debate around climate change has been gradually but increasingly making its way to the top of many corporations’ list of priorities. While brands devise ever-new ways to curb their carbon footprints and achieve sustainable business practices, people-led movements are, as always, on the […] The post Lead climate change awareness by partnering with Millennials appeared first on MSLGROUP's Blog Critical Conversations: Critical Conversations.
  • Nikkei Buys Financial Times

    Critical Conversations
    25 Jul 2015 | 2:18 am
    By Dr. Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The deal was in the making for some time. The Nikkei, driven by its current president, gets very serious about its internationalization. 20 months ago, Nikkei embarked on its internationalization drive with the launch of the Nikkei Asian Review. I was among those who doubted […] The post Nikkei Buys Financial Times appeared first on MSLGROUP's Blog Critical Conversations: Critical Conversations.
  • add this feed to my.Alltop

    Mustr - Media Relations made easy

  • Mustr v2: drag and drop press releases, analytics, personalised e-mails, Twitter feed integration

    Raf Weverbergh
    6 Jul 2015 | 1:17 pm
    As you know, Mustr’s mission is to build a PR tool that allows PR professionals to get better results faster. A remark that we consistently get from PR professionals is that their team wastes a lot of time sending out press releases. Because PR pros routinely push their e-mail clients to the max of their functionality, there’s hassles with lay out, with pictures, with targeting and with attachments. All this is costing your team valuable (and often: non-billable) time.  We’ve listened to your feedback, and built a new, improved version of Mustr that will save your team…
  • New: we made it super easy to import all your influencer lists from Excel into Mustr

    Raf Weverbergh
    10 May 2015 | 11:43 am
    Another huge improvement in Mustr this week. We saw that a lot of users had a difficult time uploading influencer lists from Excel sheets into Mustr. So we decided to make the process as painless as possible. In the new import process, we wanted to make sure of the following things: you should be able to upload any influencer list from Excel into Mustr and clean it after upload you should have a place in Mustr where you can work on your influencer list before importing it to the database, to make sure that only “good” data end up in your influencer CRM – let’s call it…
  • Want to build an insanely profitable PR agency? Declare war on “failure demands”

    Raf Weverbergh
    8 Feb 2015 | 6:50 am
    Lean is all the rage these days, thanks to ‘The Lean Startup’ by Eric Ries. If you run a PR agency and you have worked with a startup or a big manufacturer, chances are that you’ve heard the gospel of ‘lean’. In fact, you may well have already run into some of the approach’s more popular manifestations. Task management app Trello, for example, is based on the principle of ‘kanban’, which was developed as part of lean manufacturing.  Lean is a manufacturing process that was originally created by Toyota in the sixties and seventies. It is based on three simple principles:…
  • 6 scientifically proven ways to increase customer satisfaction at your PR agency

    Raf Weverbergh
    25 Oct 2014 | 6:28 am
    Loyal customers are the bedrock for a successful PR agency. They pay more and are cheaper to sell to than new customers. This means that companies with loyal customers earn more and therefore last longer. One study found that: “an average company loses 20% of its customers annually due to dissatisfaction. However, if the company is able to minimize the number of dissatisfied customers, it can increase its earnings considerably.” But how do you, as a PR professional, cultivate such loyalty? “Get your 10th campaign free” is unlikely to work. A study by Anne-Mette Sonne sheds light on…
  • How to win a PR agency pitch: scientific insights about creativity

    Raf Weverbergh
    3 Sep 2014 | 5:17 am
    Winning new business is crucial to build a great PR agency, so we set out to help understand better how potential customers judge a PR agency pitch. In our research, we came across a great article in the Harvard Business Review from Prof. Kimberly D. Elsbach, who attended hundreds of business and creative pitches, from scriptwriters pitching ideas to Hollywod studio execx to seasoned advertising veterans in the boardrooms of major corporates. Most of it directly applies to PR agencies. This is what she found. Your idea will not win the pitch Unfortunately, and perhaps unsurprisingly, a pitch…
  • add this feed to my.Alltop

    PR Coach

  • Stop staying hidden – it’s hurting your business

    Debbie Leven
    7 Jul 2015 | 7:00 am
    Do you feel like you’re putting in all the hours you can into your business but it’s just not getting you anywhere?  You see people all around you finding success and it just feels tough, you just want someone to tell you what to do, to lay out the steps you need to take.  You know you will put in the hard work if you only knew what to do that would get results?  It can be true of your business and true of your PR too.  Does it sound familiar? I think about this often because of the work I’ve been doing with a business coach – one of her phrases pops into my head…
  • How to find the right journalists to send your press release to

    Debbie Leven
    2 Jul 2015 | 6:30 am
    Have you struggled to find a great news story and then fallen flat because you sent your press release to a bunch of journalists but no one was interested?  It’s one of the issues that comes up time and again for entrepreneurs and small business owners trying to get eyeballs on their businesses.  Coming up with a constant stream of ideas that will be of interest to the media is challenging enough, let alone packaging it in the right way and getting it into the right hands. Have you tried media databases or buying media lists but found that you’ve simply got no response?  Or,…
  • How to get journalists bashing at your door

    Debbie Leven
    23 Jun 2015 | 4:18 am
    Feeling frustrated because you want more media coverage, to build your credibility, reputation and profile, to generate leads and sales but you’re struggling to get more eyeballs on your business with your publicity efforts? It’s tough – you can do so many different things and the huge choice can feel overwhelming, can’t it?  And, if you’ve taken the time and effort to put together something like a press release just to see it fall flat then that really sucks. I was reviewing a press release yesterday and, I have to say, I thought I might have to stab myself in…
  • How to stalk a journalist

    Debbie Leven
    8 Jun 2015 | 4:43 pm
    One of the common issues that comes up time and again, when I speak to people, is how to find the right media contacts. Actually, finding the right media contacts isn’t that difficult.  Where it usually goes horribly wrong is what very many people do once they’ve got hold of those contacts. All too often the temptation is to send out mass emails that have no personalisation in the hope that something will stick.  I know exactly what I do when I get an email like that.  In fact, I get emails like that a lot – the other day someone was asking if they could do a guest post…
  • Three ideas to pinch to boost your media coverage

    Debbie Leven
    2 Jun 2015 | 2:53 am
    Do you follow the news, follow the websites and publications that are important, and not so important, to your business, I mean really follow them? It’s one of the best things you can do to get inspired about, and boost your own media visibility and coverage.  You get a feel for what journalists want but you also find ideas from other sectors that you can pinch yourself. It’s not all about the websites, programmes and publications that your potential customers will see and hear.  Other outlets and media coverage, completely unrelated, can really help to spark ideas too. Here…
 
  • add this feed to my.Alltop

    #SocialPR Chat via @LisaBuyer

  • My First Week of Work Detox: A Sobering Experience to #CreateSpace

    Lisa Buyer
    14 Jul 2015 | 8:55 am
    It’s called work detox, a path to living a balanced business life in this connected and digital world. Clearing the slate, cutting the cord, unwinding, and creating more space to reavulate and access my business life—that’s what I set out to do for the month of July. Oh, and get married. I called it “Creating […] Related posts: Online PR News This Week Forrester #CMO REPORT: Embracing Digital and Delivering Brand Experience Lisa Buyer at Pubcon This Week
  • #SEOChat: Optimize Your Brand’s Online Newsroom for Search

    Navah Berg
    9 Jul 2015 | 5:15 pm
    The Buyer Group moderated this week’s #SEOChat. The topic was one of our favorites, optimizing online newsrooms for search visibility. Check out what the #SEOChat tweeps had to say! [<a href=”//storify.com/TheBuyerGroup/seochat-july-9th-moderated-by-the-buyer-group” target=”_blank”>View the story “Optimize Your Brand’s Online Newsroom for Search Visibility : #SEOChat July 9″ on Storify</a>] Related posts: [Report] How Top Brands Use Online Newsrooms for…
  • Vanity Public Relations: Is The Social Media ‘Like’ Obsession Worth it?

    Lisa Buyer
    19 Jun 2015 | 3:00 pm
    Social Media Likes. In sickness and in health, ‘til death do us part, for business and pleasure: it’s safe to say that we have a semi-psychotic obsession with getting likes on social media. Facebook Page and Post likes, Instagram likes, LinkedIn likes, Pinterest likes — you name it, we want the likes. The Meaning and […] Related posts: Survey Says Social Media is the New Black: Public Relations Vice to Habit +1 This for #PR! Google+ and +1 Pushes Online Public Relations Social Media Profile Picture Worth 1000 Keywords
  • Why Public Relations and SEO Go Together: Tips, Truths, Tools, and Faves

    Lisa Buyer
    10 Jun 2015 | 3:28 pm
    If you want to get the most out of public relations, there’s a thing or two (or 20, really) about SEO to consider. Did you know that search engines are the most trusted source for finding and validating news, according to the 2015 Edelman Trust Barometer? Translated: If your brand’s news isn’t showing up in Google […] Related posts: Tools and Tips to Get Quoted by the Media as an Expert Source How SEO Public Relations Influences Google’s Click Through Rate 10 Ways Public Relations Can Improve Web Sites
  • How To Add Time and Happiness To Your Social Media Life

    Lisa Buyer
    13 May 2015 | 7:51 am
    Having time..the story of my social media life. How about yours? Considering there is a finite number of hours (24 to be exact) available in the day and eight to 10 of those should be dedicated to sleeping, that leaves us 14-16 hours to work, eat and play. Look at those three categories: work, eat […] Related posts: When Search Results are Murder; Balance Social Media, Optimize Life Lisa Buyer on ClickZ: Better PR, Search Results, and Happiness Using Social Media Social PR Chat with @MartyWeintraub: Business, Blogs, Books and Life
Log in