PR

  • Most Topular Stories

  • 15 Hidden Features of Facebook, Twitter & LinkedIn [Infographic]

    PR News
    Steve Goldstein
    28 Aug 2015 | 8:15 am
    We all fall into habits on social media networks that by their very nature preclude us from finding new and better ways of using them. Lucky for us that Salesforce created this handy infographic illustrating little-known features of Facebook, Twitter, LinkedIn and, yes, Google+.  | MORE »The post 15 Hidden Features of Facebook, Twitter & LinkedIn [Infographic] appeared first on PR News.
  • How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign

    PR News
    Mark Renfree
    28 Aug 2015 | 11:39 am
    Despite Purple Purse's previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need. | MORE »The post How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign appeared first on PR News.
  • Let Your Brand Decide: Journalist, Influencer, or Both

    Communiqué PR Blog
    Brianne Campion
    12 Aug 2015 | 9:00 am
    In recent years we have seen a rise in the number of blogs and social networks that include Facebook, Twitter, and Snapchat. Consequently, brands have experienced a flood of both positive and negative opinions coming from user reviews and online word-of-mouth messaging. This should come as no surprise considering it is an age-old fact that recommendations are one of the most influential marketing tactics. Forbes credits word-of-mouth marketing as the “most important” form of social media, with 92 percent of consumers admitting the “recommendations from friends and family always trump…
  • Attention is a Gift: Once you have my attention, why should I care?

    Brian Solis
    Brian Solis
    25 Aug 2015 | 5:40 am
    I’m frustrated that my worth is measured more by the numbers of followers, views or visitors that I have and not the merit or impact of my work. You too must start to feel discontent when it comes to your work being judged on hollow numbers alone. The ability to cause effect or change behavior is true influence and that’s the core of what we stand for. Numbers do not mean much. Without purpose and intention, our work becomes part of the noise and not the signal. It’s easy to fall into this trap though as all day today, you’ll get stuck in meetings where you’ll…
  • Users Tuning Out Social Media Posts from Brands

    PRSA Tactics and The Strategist Online
    26 Aug 2015 | 10:00 pm
    Users Tuning Out Social Media Posts from Brands
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    Brian Solis

  • Attention is a Gift: Once you have my attention, why should I care?

    Brian Solis
    25 Aug 2015 | 5:40 am
    I’m frustrated that my worth is measured more by the numbers of followers, views or visitors that I have and not the merit or impact of my work. You too must start to feel discontent when it comes to your work being judged on hollow numbers alone. The ability to cause effect or change behavior is true influence and that’s the core of what we stand for. Numbers do not mean much. Without purpose and intention, our work becomes part of the noise and not the signal. It’s easy to fall into this trap though as all day today, you’ll get stuck in meetings where you’ll…
  • What Do You Stand For? #WDYSF

    Brian Solis
    17 Aug 2015 | 9:04 am
    To change, to make things matter to real people, everything must begin with a new perspective and approach. Ask yourself…What do you stand for? It’s an important question you must answer before expecting anyone to stand alongside you. #WDYSF What is the value you wish to add? What is the value you wish to take away? How does engagement make things better or create new possibilities and opportunities for all involved? No matter how much we say or create, it doesn’t matter. If we do not see it differently, we cannot approach it differently. If we cannot show up humble yet poised to offer…
  • It’s About the Customer Experience; So, Why Is Your Brand Ignoring Customers?

    Brian Solis
    11 Aug 2015 | 12:07 pm
    Humans are emotional creatures and they want experiences that engage them as humans. They’re not eyeballs, impressions, views, likes, shares, clickthroughs, or conversions. A few weeks ago, I visited New York on a beautiful summer day to participate in an event that I would love to repeat everywhere around the world. Prophet, a global brand strategy firm that recently acquired Altimeter Group, hosted an intimate event to explore the new horizons of digital customer experience (DCX). I was invited to share my thoughts alongside a very enchanting and sage MaryKay Kopf, CMO at Electrolux.
  • Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle

    Brian Solis
    3 Aug 2015 | 5:52 am
    What is a Millennial, and why should a marketer care? That was the question Adobe’s Simon Nicholson asked me during Adobe Summit EMEA in London earlier this year. I joined Simon in a live chat on the topic and have included the fun, casual yet informative conversation below… Let’s start with this, the definition of Millennials is imprecise, with the consensus being they’re aged around 18-34. But one of the key points that I emphasized in our discussion is that marketers shouldn’t think of Millennials as a generation based on age, but on living a connected lifestyle. I…
  • Like Every Business, We Too Stand on the Path of Disruption

    Guest Author
    27 Jul 2015 | 7:50 am
    Guest post by Jay Samit (@jaysamit), a serial entrepreneur and author of the bestselling book Disrupt You! Your career is going to be disrupted.  I guarantee it.  Office automation is expected to make 40% of the current workforce obsolete by 2020.  3D printing is anticipated to eliminate 320 manufacturing jobs; further impacting the millions of truck drivers replaced by autonomous vehicles.  We are now living in an era of endless innovation where technology continues accelerating exponentially while businesses struggle to adapt arithmetically.  And for all of you who feel secure in a…
 
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    PR News

  • How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign

    Mark Renfree
    28 Aug 2015 | 11:39 am
    Despite Purple Purse's previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need. | MORE »The post How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign appeared first on PR News.
  • 15 Hidden Features of Facebook, Twitter & LinkedIn [Infographic]

    Steve Goldstein
    28 Aug 2015 | 8:15 am
    We all fall into habits on social media networks that by their very nature preclude us from finding new and better ways of using them. Lucky for us that Salesforce created this handy infographic illustrating little-known features of Facebook, Twitter, LinkedIn and, yes, Google+.  | MORE »The post 15 Hidden Features of Facebook, Twitter & LinkedIn [Infographic] appeared first on PR News.
  • 7 Strategies for Strong Influencer Relationships

    Steve Goldstein
    27 Aug 2015 | 12:57 pm
    Bright House Network's Brian Weber, a presenter at PR News' upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market. | MORE »The post 7 Strategies for Strong Influencer Relationships appeared first on PR News.
  • McWhopper PR Stunt Gives Burger King a Boost

    Richard Brownell
    27 Aug 2015 | 8:06 am
    Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.  | MORE »The post McWhopper PR Stunt Gives Burger King a Boost appeared first on PR News.
  • In Crisis PR the Best Measurement May Be No Measurement

    Seth Arenstein
    26 Aug 2015 | 12:07 pm
    As we know, without the proper context and narrative, numbers can lie. In addition, some things PR people do are difficult or perhaps impossible to measure in a standard way. | MORE »The post In Crisis PR the Best Measurement May Be No Measurement appeared first on PR News.
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    PR News

  • How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign

    Mark Renfree
    28 Aug 2015 | 11:39 am
    Despite Purple Purse's previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need. | MORE »The post How Allstate Foundation and Its Agency Went Local With the Purple Purse Campaign appeared first on PR News.
  • 15 Hidden Features of Facebook, Twitter & LinkedIn [Infographic]

    Steve Goldstein
    28 Aug 2015 | 8:15 am
    We all fall into habits on social media networks that by their very nature preclude us from finding new and better ways of using them. Lucky for us that Salesforce created this handy infographic illustrating little-known features of Facebook, Twitter, LinkedIn and, yes, Google+.  | MORE »The post 15 Hidden Features of Facebook, Twitter & LinkedIn [Infographic] appeared first on PR News.
  • 7 Strategies for Strong Influencer Relationships

    Steve Goldstein
    27 Aug 2015 | 12:57 pm
    Bright House Network's Brian Weber, a presenter at PR News' upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market. | MORE »The post 7 Strategies for Strong Influencer Relationships appeared first on PR News.
  • McWhopper PR Stunt Gives Burger King a Boost

    Richard Brownell
    27 Aug 2015 | 8:06 am
    Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.  | MORE »The post McWhopper PR Stunt Gives Burger King a Boost appeared first on PR News.
  • In Crisis PR the Best Measurement May Be No Measurement

    Seth Arenstein
    26 Aug 2015 | 12:07 pm
    As we know, without the proper context and narrative, numbers can lie. In addition, some things PR people do are difficult or perhaps impossible to measure in a standard way. | MORE »The post In Crisis PR the Best Measurement May Be No Measurement appeared first on PR News.
 
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    social@ogilvy

  • What Do You Want To See At SXSW 2016?

    Social@Ogilvy
    28 Aug 2015 | 1:10 pm
    SXSW has firmly established itself as a top event for creative technologies and innovative thinking. The festival grows each year, welcoming more music, art, technology, startups, fans, and above all, ideas that shape the future of how consumers behave and interact with each other and brands, both online and offline. At Ogilvy, we are passionate about this space. Partnering with leading thinkers, technologists, artists, and brands over the years has helped us build some of our most effective and creative work. We’re excited about furthering conversations and exploring new ideas in the…
  • Weekly Roundup: LinkedIn’s “Lookup”, Facebook GIF Ads, and Periscope Success

    Social@Ogilvy
    27 Aug 2015 | 10:41 am
    Last week the interwebs got all wrapped up in ugly scandals from people who should have never been celebrities. But that Ashley Madison hack also reminded us that privacy is hard to come by and companies can be sued. In more interesting and relevant news, Pew released their study on mobile and social usage. Snapchat wasn’t even mentioned. In other news: - LinkedIn keeps making new apps - Instagram killed your photo map – no matter how they keep trying to tell you differently - Facebook allows for animated gifs in ads – don’t get too distracted - Periscope reached…
  • Programmatic Buying: What It Means for Digital Marketers

    Kate Newman
    20 Aug 2015 | 10:11 am
    Programmatic. You may have heard it in a digital planning meeting, seen it in a media plan or nodded your head when brought up in conversation, all without really understanding it. I’ll be the first to raise my hand and admit I was guilty of all of the above. That changed this summer when I participated in a six-week digital marketing and professional development training at Google called Squared. As a cohort of trainees, our final project was to host a Hangout that answered: “If the future is programmatic, then what is our role as marketers?” By definition, programmatic means using…
  • #ShareHumanity By Donating Your Feeds

    Social@Ogilvy
    19 Aug 2015 | 7:13 am
    Today is World Humanitarian Day, a commemorative day launched by the United Nations in 2009 to raise awareness for humanitarian issues and the efforts of humanitarian workers around the world. Earlier this year, Ogilvy was selected as an official partner to help launch this year’s World Humanitarian Day. Today we are proud to introduce #ShareHumanity, a global campaign that uses the power of the newsfeed to amplify the real stories behind today’s humanitarian crises. The campaign provides a unique storytelling experience focused on the issues facing the humanitarian community. Celebrities…
  • Weekly Roundup: Twitter DMs, Instagram’s Censored Hashtags, and More

    Social@Ogilvy
    18 Aug 2015 | 11:35 am
    Welcome to our weekly roundup of the most interesting news and changes at the top social platforms last week. Here’s what happened the week of August 10. As kids head back to school, we were reminded on Twitter last week that we all need to be a little smarter and stop celebrating any “Day” with a hashtag in front of it. #MiddleChildDay #WorldElephantDay #LefthandedDay all trended last week proving we’ll talk about anything. Also, that one guy cracked us up when he hacked the Target Facebook page after tons of adults [in need of a hobby] lost their minds over gender…
 
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    PR Perspective

  • CONTENT MARKETING: A SUCCESSFUL PR STRATEGY

    prperspective
    9 Aug 2015 | 2:43 am
    Content marketing refers to a brand new form of advertising that is seemingly extremely trendy and ground-breaking and is being used by extremely clever marketers and is currently among them. There are still content-marketing entire novels on the subject, summits, and expert The matter is, the highly successful strategy of producing informational content that is precious to customers and prospects has been with us for decades. If developing content-rich stuff and placing it online is not old, then maybe promotion that is content might not be old. Nevertheless, I am fairly sure that tons of…
  • A REVOLUTION WILL BE ORGANIZE: WHAT IT MEANS FOR PR

    prperspective
    3 Feb 2015 | 1:27 am
    Are you really a great pool player? The shot do not just get the better of in front of them. The playing field is considered by them and the best way to position the next shots to run. This informative article will talk about the changing ways which people get tips and the best way to foster the likelihood your news gets to all of the best spots. Compose for individuals, not algorithms. Algorithms are also regularly relied on by the very best curators, and you might be enticed to decipher the code and optimize content so. That is a blunder. You can expire by the algorithm, in case you live by…
  • SOME TIPS FOR THE TRANSPARENCY AGE

    prperspective
    28 Dec 2014 | 1:09 am
    Folks like to leave evaluations and comments. Odds are that your customers as well as you also have rated or reviewed service or a product in the last year, or added a remark to the opinions of someone else's. Religious leaders, also, have services and their sermons . And, in the health care profession, where I work, doctors finally have a multiple of evaluation websites, like Healthgrades and Vitals, in addition to Angie's List, Yelp, and other websites for consumer services. The best way to help your own company or your customers in this age of wild evaluation? Here are four tips you could…
  • 6 USEFUL TIPS FOR AN INTEGRATED CONTENT MARKETING

    prperspective
    17 Mar 2014 | 2:21 am
    In content marketing, before you have taken aim at your target, should you pull on the trigger, you will probably shoot yourself in the foot. That is particularly true due to the big number of content and also the extensive selection of communication channels: sites newsletters, direct mail, whitepapers, social networking, video, sites, and e-mails, to name some. Having a sound content strategy is the key to helping brands precisely measure performance and reach their company targets. Businesses can further prevent "ready-fire" injuries by combining their PR, advertising, and digital…
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    A PR Guy's Musings - Stuart Bruce

  • UK government communications and PR leads the world

    Stuart Bruce
    17 Aug 2015 | 2:50 am
    Too many people think of the public sector as being slow to modernise and that the best innovation comes from the private sector. In the public relations profession that couldn’t be farther from the truth as many of the best examples of modernised public relations I know come from the public sector. The UK’s Government Communication Service is at the forefront of this innovation, but you also see some amazing work and brilliant PR professionals in the NHS, local government and other areas of the public sector. Testament to the great work GCS does is that it has won more than 80…
  • Financial Times needs to know Thomas Cook didn’t need better communications advice

    Stuart Bruce
    25 Jun 2015 | 12:17 am
    Reading the review of Trust Me, PR is Dead in the Financial Times my jaw dropped when I got to this line: “Recently, tour operator Thomas Cook was criticised over its handling of the death of two children during one of its holidays: it did not need to overhaul its business model, it needed better communications advice.” How can anyone seriously believe Thomas Cook doesn’t need to overhaul its business model and that simply communicating better would fix anything? That is naive. What Thomas Cook needs to do is behave more responsibly. For what it does to be framed and guided…
  • Back to the future of PR at FutureComm15

    Stuart Bruce
    24 Jun 2015 | 4:19 am
    Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas. I came away from the first day mainly bemused , but with a glimmer of hope. My bemusement and came from the realisation that so many people still don’t really have a clue about what public relations really is. Witness the outrage when CIPR (Chartered Institute of Public Relations) president Sarah Pinch…
  • PR leadership lessons from UK Labour Party’s defeat

    Stuart Bruce
    4 Jun 2015 | 6:07 am
    Ed Miliband unveils Labour’s pledges carved into a stone plinth in Hastings, on May 2. Photo: BBC Corporate PR professionals can learn a lot from political PR professionals and political PR professionals can learn a lot from corporate PR professionals. I was reminded of this when I read Patrick Wintour’s excellent insiders’ account of the UK Labour Party’s election defeat. The main lesson I draw from the article is that the boss and your client aren’t always right. One of the most important skills for a public relations professional is being able to diplomatically…
  • How to measure PR

    Stuart Bruce
    3 Jun 2015 | 8:00 am
    If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. There is no silver bullet. And there is definitely no silver bullet that will measure the ROI on your investment in public relations. But if that’s what you’re trying to do then you’re trying to do the wrong thing. If you want to calculate the value of investing in public relations then surely you’d also want to know what the cost of not investing in…
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    CustomScoop's Media Bullseye

  • 40 Communications and Public Relations Jobs Available Now

    Jen Couture
    25 Aug 2015 | 6:22 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government Deputy Clerk/Communications Liaison, Arlington County Public Schools, Arlington, VA Public Relations Specialist, City of Norfolk – Dept. of Cultural Facilities, Arts & Entertainment, Norfolk, VA – apply by Aug. 31 Executive Director, Communications & Donor Relations, Harvard University, Cambridge, MA Director of Communications, Northfield Mount Hermon, Mount…
  • 59 Communications and Public Relations Jobs Available Now

    Jen Couture
    18 Aug 2015 | 4:58 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government Alumni Relations Communications Coordinator, American University, Washington, DC Website & Digital Communications Manager, School of International Service, American University, Washington, DC Strategic Communications Advisor, Defence Staff, British Embassy, Washington, DC – apply by Aug. 30 Public Affairs & Outreach Officer, Northern Ireland Bureau, British Embassy,…
  • 27 Communications and Public Relations Jobs Available Now

    Jen Couture
    7 Aug 2015 | 10:36 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government Communications Officer, British Embassy, Washington, DC – apply by Aug. 16 Assistant Director, Communications & Public Relations, Bureau of Land Management, Washington, DC – apply by Sept. 2 Director of University Communications, Notre Dame of Maryland University, Baltimore, MD Communications & Marketing Manager, Town of Vienna, Vienna, VA Communications Manager,…
  • 52 Communications and Public Relations Jobs Available Now

    Media Bullseye
    7 Jul 2015 | 5:00 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Account Exec/Public Relations, Eastern Virginia Medical Schools, Norfolk, VA Public Affairs Specialist, Georgetown University, Washington, DC Social Media & Marketing Specialist, Goucher College, Baltimore, MD Director, Editorial Services,…
  • 69 Communications and Public Relations Jobs Available Now

    Media Bullseye
    30 Jun 2015 | 7:51 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Assistant Dean of Development, Arts & Sciences, American University, Washington, DC Public Affairs Specialist, Dept. of Defense, Fort Meade, MD – apply by July 1 Public Affairs Specialist, Food & Drug Administration, Washington, DC –…
 
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    Online Public Relations Thoughts

  • Maybe Now

    Jim Horton
    28 Aug 2015 | 5:39 am
    European governments haven't been ignoring the refugee crisis, but they haven't come up with solutions for the tens of thousands seeking better lives in the Eurozone.  Maybe now the negative publicity from this tragedy will spur them to action.  It was bound to happen given smugglers who are operating with impunity.  As long as there were no headlines like this, governments could express alarm and try to seal their borders, but a truck filled with dead bodies brings the tragedy home.  The solution is not to barricade countries but to find ways for refugees to stay home.
  • Hiding In Public

    Jim Horton
    27 Aug 2015 | 5:16 am
    If you read the Chinese Communist Party newspaper, there is no crisis in the stock markets there.  There is no denial in print.  Rather, there is nothing at all.  This is hiding in public.  A few dictatorships and oligarchies can get away with this kind of sham but it is impossible in democratic countries with press freedom.  The cost of silence is damage to reputation.  Incidents line this can turn the public against the government and create long-term problems from strikes to rioting to a fall in leadership.  The Chinese government understands this.
  • Left To Die

    Jim Horton
    26 Aug 2015 | 5:22 am
    How do you do PR for a business left to die?  This is the conundrum facing Quicken, the personal finance software, that Intuit is selling off.  Quicken was once the face of the company, but with the rise of cloud-based software, it no longer belongs in Intuit's portfolio.  The question is whether it belongs to anyone else, and if so, how should it be marketed?  Apparently as a declining brand, there isn't much in the way of income to be derived from selling the software.  PR might be along the lines of "We're not dead yet."  But that, of course, is a hollow…
  • Off

    Jim Horton
    24 Aug 2015 | 4:51 am
    I'll be away tomorrow and won't post until Wednesday.
  • Resurrection

    Jim Horton
    24 Aug 2015 | 4:49 am
    Resurrecting a by-gone brand is a tough PR job and none is more difficult than this effort.  Cadillac was long known as the car for the demographic of 65 to dead, and it has had a tough time shaking that reputation.  Today's models compare well to BMW and Mercedes but younger, affluent buyers would rather have the foreign mark.  It is unclear whether moving the head offices of Cadillac to New York City is going to make much difference, especially with design and manufacturing remaining in Detroit.  GM is willing to give anything a try to save the brand, and it…
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    wiredPRworks

  • Best Press Release Distribution Tools Report from G2 Crowd

    Barbara Rozgonyi
    19 Aug 2015 | 10:27 am
    After how to write a press release, the next very frequently asked question is "What press release distribution service gets the best results?" Lucky for us PR pros, G2 Crowd recently released the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Digital Marketing Workshop Chicago

    Barbara Rozgonyi
    13 Jul 2015 | 2:40 pm
    On July 29 and 30, I'll be teaching an immersive two-day digital marketing workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Honored to Be a Two Time IMEX Meeting and Events Speaker

    Barbara Rozgonyi
    5 May 2015 | 5:14 am
    I am SO excited to be traveling to Frankfurt to speak at IMEX on May 20 and 21! This will be my second time in Germany and my second time speaking at an IMEX event. Are you going? Check out my IMEX... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Brave Personal Branding Workshop in Chicago

    Barbara Rozgonyi
    13 Apr 2015 | 12:44 pm
    Ever wished you had a personal brand that stands out, but didn’t think you had the experience or the connections to be sought out? Yes? Consider this your invitation to join me on April 20 for a free... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • WIRED Branding and Social Media Training Courses

    Barbara Rozgonyi
    13 Mar 2015 | 8:56 am
    What do you need to know about to be more successful? Looking for the knowledge you need to escape from overwhelm and confusion that comes with managing marketing today? You're in the right place. As... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Holtz Communications + Technology | Blog

  • One door closes, another opens: Announcing my new FIR Podcast Network show

    shel@holtz.com
    28 Aug 2015 | 1:38 pm
    Only two episodes remain of The Hobson & Holtz Report. After 10 years and 8 months—and 824 episodes—Neville Hobson will bid “cheerio” to podcasting, leaving a gaping hole in the FIR Podcast Network lineup. Two sentiments have been shared more than any others by listeners who have lamented the end of The Hobson and Holtz Report. First, they’ll miss Neville (and his British accent). Second, they’ll miss the every-Monday overview of latest news and trends at the convergence of business, communication, and technology. (Of all the things I’m proud of…
  • Friday Wrap #168: A Facebook milestone, lower brand engagement, VR for B2B, cats on Periscope

    shel@holtz.com
    28 Aug 2015 | 10:37 am
    Flickr photo of leftovers in a foil swan courtesy of Sean Freese The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. News One billion…
  • Pick a card, tell a story

    shel@holtz.com
    24 Aug 2015 | 3:03 pm
     Tell me a fact and I will learn. Tell me a truth and I will believe. But tell me a story and it will live in my heart forever—Native American Proverb We humans are storytelling creatures. We relate to our pasts and futures, to the world around us, to our fears, to our relationships, our beliefs, to everything in our lives through stories. When we sleep, we dream in stories. Even in business, the way we talk about narratives isn’t all that different from a novelist framing the elements of a new book. A lot of companies invest in storytelling as a discipline. Companies from…
  • The Hobson & Holtz Report #822: The case against impressions as a digital metric

    shel@holtz.com
    24 Aug 2015 | 7:33 am
    Intro: Red Folder is free for a year to those affected by fires in the U.S. West, IABC Fellows talk measurement and ROI live this Thursday on ‘Circle of Fellows’; Quick News: Drones are taking off in the oil industry, the U.S. federal government partners with Yelp to get citizen reviews, personal photos at work: pictures that paint a thousand words; mobile messaging has come of age; CustomScoop promo; News That Fits: The case against impressions as a digital metric; Dan York’s Tech Report: Terry Fallis’ latest novel, Comcast’s livestreaming app, the Auxy Beat Studio and Looopy (for…
  • Friday Wrap #167: Facebook tops Google for traffic, messaging apps dominate, the desktop lives

    shel@holtz.com
    21 Aug 2015 | 6:54 am
    Flickr photo courtesy of Koka SextonThe Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. As always, I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast, along with stuff I just want to remember to read) on my link blog, which you’re welcome to follow. News Facebook drives more traffic to media…
 
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    Denver PR Blog

  • In Memoriam

    Jeremy Story
    27 Aug 2015 | 5:12 pm
    MGA Communications co-founder and Chairman Mike Gaughan passed away Tuesday. You can count on two hands the number of PR legends we have had in this town. Mike was one of them. Update: Caitlin Hendee at the Denver Business Journal has a profile of Mike and his career.
  • Denver PR Jobs

    Jeremy Story
    24 Aug 2015 | 9:44 am
    Among those hiring this week are Barefoot PR (intern), Coalfire, Colorado Department of Personnel & Administration, Colorado Public Radio, Colorado Womens Golf Association, Colorado Youth Matter, CSU (Department of Journalism and Media Communication), DaVita, Free Speech TV, Jewish Community Centers of Denver, Kapost (intern), LOLA RED, Medical Group Management Association, Metropolitan State University of Denver, Pivotal Innovation, Sprocket Communications (freelance), Strategies 360 (intern), The Athletics Department at CU Boulder, The Catholic Foundation and The…
  • Barefoot PR Adding Fall Intern

    Jeremy Story
    17 Aug 2015 | 10:01 am
    Barefoot PR is accepting resumes for its fall internship position. Apply here.
  • Denver PR Jobs

    Jeremy Story
    17 Aug 2015 | 9:50 am
    Among those hiring this week are Aiello Public Relations & Marketing, Webb Strategic Communications, WordenGroup PR, SSPR (Colorado Springs), AirFresh Marketing (intern), Big Brothers Big Sisters of Colorado, Blake Communications (street team), DaVita (intern), DMI, Habitat for Humanity of Metro Denver (intern), Jefferson County Open Space Division, Junior Achievement – Rocky Mountain (part time), Outlets at Loveland, Pinnacol Assurance, University of Colorado Anschutz Medical Campus and the Water Research Foundation.
  • WordenGroup Adds Two Clients

    Jeremy Story
    14 Aug 2015 | 8:54 am
    WordenGroup Public Relations has added Wildlife Expeditions of Teton Science Schools and WRJ Design as clients.
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    Shonali Burke Consulting, Inc.

  • When Great Content is Disguised as Math

    Shonali Burke
    28 Aug 2015 | 5:00 am
    One of the most heinous sayings that is frequently repeated by PR practitioners is that they “didn’t study PR to do math.” I give you Exhibit A, courtesy my friend Geoff Livingston. Can you see where the math in this great piece of visual content is? If yes, please do leave a comment below. If no… all will be revealed next week. Have a good weekend! Photo: Geoff Livingston via Flickr, CC 2.0 Author informationShonali BurkePresident & Grand Poobah at Shonali Burke Consulting, Inc.Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali…
  • 3 Ways to Measure Employee Communication

    Guest Contributor
    26 Aug 2015 | 5:00 am
    Guest Post by Sean Williams Your average internal communicator is lonesome. As organizational budgets got slashed, she (usually a she) labors alone or in a very small team that’s gotten smaller lately. There’s a magazine and intranet to write for, multiple special projects, and internal social media. She’s busy. Really busy. That, my friends, is why employee communication measurement is in the state it is in. A lot of people simply don’t do it. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our…
  • Monday Roundup: Best Practices for Social Media Metrics

    Shonali Burke
    24 Aug 2015 | 5:00 am
    If you want to compete in today’s fast paced business environment, you have to be social. But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 1. 5 Social Media Metrics You Can Stop Tracking Yesterday Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says…
  • Couch Control: Measurement Therapy for PR Pros

    Shonali Burke
    21 Aug 2015 | 5:00 am
    Last week I had a whirlwind trip to Florida for not one, not two, but three speaking/training engagements in as many days. And even for me, that’s a lot. Whew! As I’ve been talking to folk about social PR and measurement – which really go hand-in-hand, IMHO – there are a few things that really seemed to resonate… or change. Numbers are not scary. I know that a lot of PR pros go into school (and come out of it) because they have absolutely no desire to do math. “That’s not why I went to PR school.” Now, I didn’t go to PR school at all, and I did spend much of my earlier life…
  • Washington Redskins’ Media Coverage Report Fails to Use PR Standards

    Guest Contributor
    19 Aug 2015 | 5:00 am
    Guest Post by Julie O’Neil Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. For many years public relations practitioners have been asking for measurement standards to ensure that all their public relations efforts can be evaluated using consistent definitions and measurements. PR standards define what needs to be measured. They provide a common language for comparison purposes. Having common language and measurement approaches is crucial for…
 
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • Carmen Group Slapped With Disclosure Penalty

    28 Aug 2015 | 12:07 pm
    The Carmen Group has agreed to pay a $125K fine to settle allegations that it violated the Lobbying Disclosure Act.   [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • JeffreyGroup Expands Latin American Footprint

    28 Aug 2015 | 8:56 am
    Miami-based JeffreyGroup has added political and economics reporter Clarissa Oliveira to head its new office in Brasilia. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Southampton Gives Up On Eruv Without Public Input

    28 Aug 2015 | 8:49 am
    Southampton Supervisor Anna Throne-Holst and the four trustees have been asked why the town’s capitulation to the East End Eruv Assn. was not on the agenda for the Aug. 25 meeting.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Democratic Politico Lehane Joins Airbnb

    28 Aug 2015 | 7:59 am
    Chris Lehane, who worked in the Clinton White House, has joined Airbnb as chief of global policy and PA to help defuse political opposition to its expansion and pushback from the hotel lobby. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Huntsworth Posts $70M H1 Loss

    28 Aug 2015 | 7:01 am
    Huntsworth today reported a $70.3M first-half loss due to a $76.M write-off for its struggling Grayling and Citigate units. It registered a $12.4M year ago profit. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    RushPRnews - Newswire & Global Press Release Distribution

  • Yoga on Water...Without Water

    26 Aug 2015 | 1:50 pm
     - Standup Paddleboarding (SUP) is one of the fastest growing sports in the world, providing both a great workout as well as a calmer enjoyment of nature than straight out surfing or paddling. Combine that with Yoga and you are working your core hard, not to mention immensely improving your balance and flexibility. Paddleboarding + Yoga = SUP Yoga. The problem with SUP Yoga? Weather. It’s a water sport so obviously it is weather dependent and in countries such as Canada, weather isn’t always on our side, even during the summer season. Julie Thayer, a Yoga instructor from the…
  • NEW YORK CITY NEWS TIP: Moment™'s U.S.'premiere: compact karaoke soundbar available for a product demo

    26 Aug 2015 | 9:11 am
    NEW YORK CITY:  U.S. premiere of Moment™', a compact karaoke soundbar which aims to revolutionize home entertainment and how we karaoke. Let us demonstrate its functionalities during a live karaoke product demo at your newsroom. Hashtag #KaraokeMoment WHAT: Moment™, a compact soundbar with DTS TruSurround & full Karaoke capabilities is coming to NEW YORK CITY AUGUST 27 AND AUGUST 28. Discover this home and office karaoke entertainment center in its first world premiere product demo. MomentTM is so easy to set up and use. No longer will the performers need a…
  • MONTREAL MEDIA ALERT: Moment™'s world premiere at McLean’s Pub: compact karaoke soundbar

    24 Aug 2015 | 8:28 am
    Moment™'s world premiere, compact karaoke soundbar  to revolutionize home entertainment. Watch and hear local Montreal performers demonstrate its functionalities during a live karaoke event. The press is cordially invited to the world's premiere of Moment™s product demo. Hashtag #KaraokeMoment WHAT: Moment™, a compact soundbar with DTS TruSurround & full Karaoke capabilities is coming to Montreal for one evening. Discover this home and office karaoke entertainment center in its first world premiere product demo, Monday, August 24 at the legendary…
  • Colorado Computer Support Recognized on Inc. 5000’s List of the Fastest Growing Private Companies in the US!

    22 Aug 2015 | 5:36 am
    Colorado Computer Support Ranks No. 2177 out of 5000 Due to Our Commitment to Helping Colorado Businesses Leverage Technology for Growth and Success! Colorado Computer Support (CCS), the top IT services firm in Colorado Springs, always strives to help businesses throughout the area leverage technology for growth and success. Our commitment to helping businesses has allowed us to grow and thrive in the competitive world of information technology! Inc. Magazine ranked Colorado Computer Support No. 2177 out of 5000 on it’s 34th annual Inc. 5000 list, an exclusive ranking of the fastest…
  • Hilltop Christmas Trees Available for Home Delivery

    19 Aug 2015 | 8:17 am
    The perfect Christmas tree is the centre piece of a traditional family celebration for thousands of people across the country. But the rush and energy required to chase down the right tree risks making this a chore rather than a joy for busy families. Fortunately, Hilltop Christmas Tree Farms have the solution: Christmas trees delivered to your home. The family-run business supplies trees across Canada and the US, providing people with an environmentally-sound and sustainable option for their Christmas tree. Now, customers can benefit further from home delivery, which not only removes the…
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    Shankman Blog

  • Why Business Masterminds are must attend events for Entrepreneurs

    27 Aug 2015 | 9:04 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Being an entrepreneur, running a startup, being your own boss, they're all awesome. The excitement, the fear, the journey in itself is such a fun ride. I think anyone in the same boat as me would agree. Downside, though, is that it can get damn lonely. Even worse, it can get empty - when you have questions, where do you go? Are you doing something the best possible way you can? If not, how do you find someone who can tell you how to do it better? And why should you even trust them? That's where a Mastermind…
  • If Your Customer Service Is Going to Be Ineffective, then be CONSISTENTLY ineffective

    14 Aug 2015 | 7:51 pm
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?RyanAir has it right. Want to be the worst at customer service? At least be the worst CONSISTENTLY.  Flying from Canberra to Adelaide via Melbourne this morning, I check in at the Qantas desk, and get whisked through security to my gate. Two hours early, no lounge, so be it, I’ll do a live periscope from the gate. Cool. A few minutes before boarding, in my efforts to be nice, I ask the gate agent if I should gate check my carry-on, since it’s slightly bigger than the Australian version of carry-on…
  • How to Send an Email to Me (or anyone) and Guarantee It Will Be Read

    13 Aug 2015 | 3:54 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?So I did a little math this morning, while waiting for my plane from Sydney to Canberra. (Pronounced "Can-bra," as I learned.) Between 2005 and 2015, I’ve sent close to two BILLION emails. Now granted, a ton of them were HARO emails, going out three times a day, five days a week, to a quarter million people, but a ton of them weren’t HARO, but were emails from me that I needed someone to read. The one thing I can tell you is that my emails, whether to a million people or to one person…
  • Yet Another Lesson Learned About Social Context and Having an Audience

    10 Aug 2015 | 4:33 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?As many of you know, I’ve been teaching PR Writing at NYU’s School of Professional Studies as an adjunct professor. Last semester, I had a truly spectacular group of students. Just 100% hard working, creative, and over-the-top awesome from beginning to end. I really liked them, and was consistently amazed at how hard they worked, and the quality of work they produced. Come the end of the semester, and many of them asked me if, through my connections in the PR/Marketing industry, I’d know of any…
  • On How the US Passport Office's Failures Will Help Your Business

    28 Jul 2015 | 9:55 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I’m in the process (a process now more than six weeks old) of getting my daughter a passport, so I can take her on vacation. I won’t bore you with everything that the US Passport Office has managed to screw up, but here are the highlights: I went to the US Post Office about six weeks ago, with my two year old daughter. One hour wait to be seen. To her credit, she was good, didn’t cry (much). We get to the woman who will take our request. She verifies everything, noting that we have the proper forms,…
 
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    Voce Communications

  • It’s No Longer Hip (or Required) to Be Square on Instagram

    Chris Thilk
    27 Aug 2015 | 2:16 pm
    What Is It? Instagram has dropped the “square photos only, please” requirement and will now let you publish pictures in any orientation and aspect ratio. That means you can select a video or photo of any size and format and you don’t have to either futz with it to make sure the photo is in a square already or decide which square portion of a larger image it is that you want to show off. What Does This Mean? Well in addition to the above it means fewer awkward emails to your art department asking for a square version of the artwork they just created. But what it really means is that…
  • News Sites See More Traffic from Facebook Than From Google

    Chris Thilk
    25 Aug 2015 | 8:43 am
    What Is It? New data from Parse.ly shows that referral traffic from Facebook to news sites has passed similar traffic from Google. This is the second time in the last year that this has happened. What Does This Mean? Well, it means it worked! After all, news sites went chasing after that sweet, sweet Facebook traffic like a greyhound after the electronic rabbit, adjusting their headlines and other editorial tactics when they saw sites like Buzzfeed, Upworthy and others trouncing them because they were being shared by people on that network. This change – which sometimes included…
  • Messaging Apps Are All The Rage

    Chris Thilk
    24 Aug 2015 | 11:50 am
    What is It? Pew is out with a new study focusing specifically on usage of messaging apps among (obviously) smartphone owners. The big takeaway is that 49% of those between 18 and 29 – the group commonly referred to as Millennials – use some kind of messaging app while 41% use ephemeral messaging apps like Snapchat that delete messages shortly after they’re sent. Men and women use messaging apps in general about equally. The study also has some updates on usage of and growth on networks like Facebook, Instagram and more. What Does This Mean? There are lots of examples of media…
  • Starting New Channels Just as Difficult as Sunsetting Existing Channels

    Chris Thilk
    20 Aug 2015 | 5:00 am
    We’ve written before about streamlining social channels and when to sunset existing channels that may no longer be working. But what about the decision to start something new? This has been on my mind ever reading about Univision embracing a new strategy on Vine, Snapchat and YouTube in an effort to reach a different, younger audience. Based on my experience – either directly or through listening to my Voce colleagues and hearing about their successes – there are a number of criteria to evaluate when making this decision. This is not to say a proposed channel must meet ALL of…
  • Crowdsourcing the Government? What the GSA’s Deal with Yelp Really Means

    Andrew Stoltzfus
    19 Aug 2015 | 1:24 pm
    Yesterday’s news that the General Services Administration (GSA) will be partnering with Yelp to use reviews to find new ways to better serve taxpayers is welcome news, and it potentially represents a massive sea change from the delays, bureaucracies and poor customer service people have come to expect when it comes to government agencies. What I find most exciting is that the GSA is going where people already are sharing reviews and ratings; too often government agencies try to push people to cumbersome portals of their own (e.g., USAjobs.gov). Yelp logo. (PRNewsFoto) Elected officials have…
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    India PR Blog

  • Nutrition – top 3 things you need to know

    Palin Ningthoujam
    17 Aug 2015 | 4:28 am
    The topic of nutrition is confusing and if you start reading online, there is an overload of information that you probably would get lost in the maze of researches and experts. After reading like hundreds of websites and expert blogs, I have been able to sort of deduce all the mind boggling information into three key points as mentioned below. Hope you find this useful. 1. Knowledge about nutrition usage: You don’t need to be an expert but should know the basics of how nutrition works. Every food item has varying quantity of protein, carbohydrates, and fats among others like vitamins and…
  • How a bad app can make you lose your customer

    Palin Ningthoujam
    23 Jul 2015 | 3:33 am
    I used to order pizzas occasionally from Domino’s from office for my daughter at home. Using the Domino’s mobile app, I would pay off upon ordering online so that people are not bothered about paying cash at home. Off late, the problem with the Domino’s app was that even though the bill would get deducted from my bank account, the app would hang and won’t give a confirmation receipt. So in order to get a clarity, I would then call up the customer service, who would in turn connect me to the restaurant manager. This happened twice and I was becoming a bit irritated. My idea of…
  • Moving back to digital engagement

    Palin Ningthoujam
    16 Oct 2013 | 11:37 pm
    Just a quick announcement: From next week on, I will be moving back to working on digital engagement strategy and campaign management and looking forward to do some kick-ass stuff. I will be joining Avian Media as the Head of Digital. It is a relatively younger organisation than the last three ones I have worked at, nonetheless, what I like much about the organisation is that it seems to be taking off like a rocketship – adding clients, winning international awards. It is the place where I find more and more of my talented young colleagues have gone to like it is sort of the new cool…
  • How to make your digital PR plan better

    Palin Ningthoujam
    18 Jun 2013 | 3:20 am
    If you read the previous post on how to integrate digital into PR plans, we discussed about a particular example of a developing a PR plan for a mobile phone with a good night time camera. We talked about how we can create a microsite and organise a contest for fans and support this contest through various other digital and traditional PR activities. If you think we have got a good plan now and it’s time for detailed campaign activity roll out, perhaps we might have jumped the gun. Most of the time, the first set of ideas go to the trash. When you further discuss it, you might find…
  • Average engagement rate of top Indian brands on Facebook

    Palin Ningthoujam
    10 Jun 2013 | 3:07 am
    Engagement Rate (ER) for Facebook pages is defined as ‘People Talking About This’ divided by the number of fans multiplied by 100. It basically tells you how engaged you are with your fans on Facebook. You can spend lacs of rupees on getting new fans but if you are not managing your community well, your engagement can drop. You can get peaks in engagement through campaigns or promotions or through Promoted Posts to get your updates seen by more fans. However, sustaining engagement is mostly an organic process and you need a good content and outreach strategy. According to AdAge, the…
 
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    prfire.co.uk

  • Why you should now consider an e27 bulb for your home or office

    welllit2
    27 Aug 2015 | 10:56 pm
    The Knowle, Shepley, Huddersfield HD8 8EA, United Kingdom-August, 14-2015-LED Bulbs that have a Wide Edison Screw or E27 fitment are increasingly becoming popular in most lighting fittings in Europe and particularly the UK. With an E27 LED bulb, one can get adequate light for their daily use at an affordable cost. The E27 bulbs are
  • Bridal Tulle Fabric Sale Products suppliers in london uk

    trade80silks
    27 Aug 2015 | 10:55 pm
    Trade80silks at Fabrics are the first choice in supplying fabric for the Dress Shopping industry. We are now pleased to offer you the opportunity to purchase a wide range of fabrics direct from our manufacturing site in the UK.Our Shopping range covers dress nets, tulles, metallic meshes and fantasy nets, offering high quality knitted fabrics
  • Hotel Internet Strategies Offer Smart Solutions For Revamping Hotel Websites

    AltaKrapfUdy
    27 Aug 2015 | 10:54 pm
    Hotel Internet Strategies (http://hisinteractive.com/) is pleased to present an array of effective solutions to help revamp not only your website, but your overall web presence as well. Starting working on your outdated website, the company has a dedicated team that will work on revamping and optimizing your dull online site so it can attract more
  • 360⁰ Digital Marketing course with digitallove.in

    ayushi2000
    27 Aug 2015 | 10:53 pm
    Digitallove.in, one of the best providers of online marketing training and services across India, is pleased to announce that it is conducting online marketing training at an affordable price with 100% job assistance program. When we contacted training coordinator at digital love, Sharon, a training manager at digitallove.in confirms that they have tied up with
  • StarOfService UK & Ireland: The application that is revolutionising, The marketplace.

    Daniel
    27 Aug 2015 | 10:52 pm
    It is possible to buy almost anything you want from the Internet nowadays. When it comes to services, researches often become more complex. Whether it is to find a Therapist, a chef or a personal trainer, the consumer wastes on average 3 hours to find The competent, affordable and available person close to home. It
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    PerkettPRsuasion - The PerkettPR Blog

  • Persuasive Picks – Week of August 24, 2015

    Susan Sweenie
    28 Aug 2015 | 9:28 am
    “Calculated PR Move or Embarrassing Blunder? PR Lessons Gleaned From Tinder’s Epic 30-Tweet Meltdown“, authored by Huffington Post contributor, Eric Yaverbaum, covers the recent Tinder meltdown, which was reported as being not only odd and confusing, but cringeworthy. Washington Post writer, Tim Carman, writes about the “MCWhopper” PR stunt by Burger King. In this article called “Why Burger King’s PR stunt fell as flat as a patty on a griddle”, Carman points out why this poorly planned PR scheme fell short of expectations. Joseph Plambeck, writer for New York Times…
  • Persuasive Picks – Week of August 17, 2015

    Susan Sweenie
    21 Aug 2015 | 11:07 am
    “Is Marketing on Twitter Worth the Investment”, authored by Huffington Post contributor, Jayson DeMers, discusses the advantages and disadvantages of using Twitter, from hashtags to personalization. DeMers reminds us that Twitter is a constantly evolving platform, and it has many new functionalities in the works. The popular topic of consumer behavior is covered in a MarketingProfs article called “Harness the Power of Personas for Social Media Marketing”. This article, authored by Keith Quesenberry, offers insight on creating personas to increase the relevancy of your social media…
  • Persuasive Picks – Week of August 10, 2015

    Susan Sweenie
    14 Aug 2015 | 11:09 am
    “7 Social Media Platforms That Could Explode Before 2016”, authored by Forbes contributor, Jayson DeMers, offers insight on the upcoming platforms that social media professionals should expect this year. SlideShare and Shots are on the list as well as social shopping app, Wanelo. Kimberlee Morrison, contributor to AdWeek’s SocialTimes, pens an article on the value of social media presence for consumers. Her article called “Consumers Value Social Media Presence — But Some Small Businesses Aren’t Buying In” reports on data from Enplug that shows that small business owners don’t…
  • Persuasive Picks – Week of August 3, 2015

    Susan Sweenie
    7 Aug 2015 | 9:10 am
    “Less Than 10% Of Companies Are Using Marketing Automation, Here’s Why”, authored by Forbes contributor, Mike Templeman, discusses the important topic of marketing automation. This technology has been around for half a decade, but companies aren’t utilizing it due to an upfront time consuming implementation process. Entrepreneur contributor, Rocco Baldassarre, reports on 5 online marketing tips for entrepreneurs. These tips include social media, testing new advertising channels, upselling and more. The article called “5 Online Marketing Basics Every Entrepreneur Needs to Know”…
  • “Influencers Who Inspire” – Interview with Rebecca Strong of BostInno

    Susan Sweenie
    5 Aug 2015 | 5:42 am
    We are excited to resume our “Influencers Who Inspire” interview series, where we highlight industry influencers and leaders in business. Today, we talk with Rebecca Strong of BostInno.  She shares her thoughts on the local tech startup scene in Boston and what she loves about her role at BostInno. Strong is currently a staff writer at BostInno, where she’s been covering local tech and startup news since November 2014. Previously, she was a writer and video blog producer for the content marketing agency, Brafton. Since graduating from Emerson College in 2010, she has…
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    PerkettPRsuasion - The PerkettPR Blog

  • Persuasive Picks – Week of August 24, 2015

    Susan Sweenie
    28 Aug 2015 | 9:28 am
    “Calculated PR Move or Embarrassing Blunder? PR Lessons Gleaned From Tinder’s Epic 30-Tweet Meltdown“, authored by Huffington Post contributor, Eric Yaverbaum, covers the recent Tinder meltdown, which was reported as being not only odd and confusing, but cringeworthy. Washington Post writer, Tim Carman, writes about the “MCWhopper” PR stunt by Burger King. In this article called “Why Burger King’s PR stunt fell as flat as a patty on a griddle”, Carman points out why this poorly planned PR scheme fell short of expectations. Joseph Plambeck, writer for New York Times…
  • Persuasive Picks – Week of August 17, 2015

    Susan Sweenie
    21 Aug 2015 | 11:07 am
    “Is Marketing on Twitter Worth the Investment”, authored by Huffington Post contributor, Jayson DeMers, discusses the advantages and disadvantages of using Twitter, from hashtags to personalization. DeMers reminds us that Twitter is a constantly evolving platform, and it has many new functionalities in the works. The popular topic of consumer behavior is covered in a MarketingProfs article called “Harness the Power of Personas for Social Media Marketing”. This article, authored by Keith Quesenberry, offers insight on creating personas to increase the relevancy of your social media…
  • Persuasive Picks – Week of August 10, 2015

    Susan Sweenie
    14 Aug 2015 | 11:09 am
    “7 Social Media Platforms That Could Explode Before 2016”, authored by Forbes contributor, Jayson DeMers, offers insight on the upcoming platforms that social media professionals should expect this year. SlideShare and Shots are on the list as well as social shopping app, Wanelo. Kimberlee Morrison, contributor to AdWeek’s SocialTimes, pens an article on the value of social media presence for consumers. Her article called “Consumers Value Social Media Presence — But Some Small Businesses Aren’t Buying In” reports on data from Enplug that shows that small business owners don’t…
  • Persuasive Picks – Week of August 3, 2015

    Susan Sweenie
    7 Aug 2015 | 9:10 am
    “Less Than 10% Of Companies Are Using Marketing Automation, Here’s Why”, authored by Forbes contributor, Mike Templeman, discusses the important topic of marketing automation. This technology has been around for half a decade, but companies aren’t utilizing it due to an upfront time consuming implementation process. Entrepreneur contributor, Rocco Baldassarre, reports on 5 online marketing tips for entrepreneurs. These tips include social media, testing new advertising channels, upselling and more. The article called “5 Online Marketing Basics Every Entrepreneur Needs to Know”…
  • “Influencers Who Inspire” – Interview with Rebecca Strong of BostInno

    Susan Sweenie
    5 Aug 2015 | 5:42 am
    We are excited to resume our “Influencers Who Inspire” interview series, where we highlight industry influencers and leaders in business. Today, we talk with Rebecca Strong of BostInno.  She shares her thoughts on the local tech startup scene in Boston and what she loves about her role at BostInno. Strong is currently a staff writer at BostInno, where she’s been covering local tech and startup news since November 2014. Previously, she was a writer and video blog producer for the content marketing agency, Brafton. Since graduating from Emerson College in 2010, she has…
 
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    Brian Solis

  • Attention is a Gift: Once you have my attention, why should I care?

    Brian Solis
    25 Aug 2015 | 5:40 am
    I’m frustrated that my worth is measured more by the numbers of followers, views or visitors that I have and not the merit or impact of my work. You too must start to feel discontent when it comes to your work being judged on hollow numbers alone. The ability to cause effect or change behavior is true influence and that’s the core of what we stand for. Numbers do not mean much. Without purpose and intention, our work becomes part of the noise and not the signal. It’s easy to fall into this trap though as all day today, you’ll get stuck in meetings where you’ll…
  • What Do You Stand For? #WDYSF

    Brian Solis
    17 Aug 2015 | 9:04 am
    To change, to make things matter to real people, everything must begin with a new perspective and approach. Ask yourself…What do you stand for? It’s an important question you must answer before expecting anyone to stand alongside you. #WDYSF What is the value you wish to add? What is the value you wish to take away? How does engagement make things better or create new possibilities and opportunities for all involved? No matter how much we say or create, it doesn’t matter. If we do not see it differently, we cannot approach it differently. If we cannot show up humble yet poised to offer…
  • It’s About the Customer Experience; So, Why Is Your Brand Ignoring Customers?

    Brian Solis
    11 Aug 2015 | 12:07 pm
    Humans are emotional creatures and they want experiences that engage them as humans. They’re not eyeballs, impressions, views, likes, shares, clickthroughs, or conversions. A few weeks ago, I visited New York on a beautiful summer day to participate in an event that I would love to repeat everywhere around the world. Prophet, a global brand strategy firm that recently acquired Altimeter Group, hosted an intimate event to explore the new horizons of digital customer experience (DCX). I was invited to share my thoughts alongside a very enchanting and sage MaryKay Kopf, CMO at Electrolux.
  • Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle

    Brian Solis
    3 Aug 2015 | 5:52 am
    What is a Millennial, and why should a marketer care? That was the question Adobe’s Simon Nicholson asked me during Adobe Summit EMEA in London earlier this year. I joined Simon in a live chat on the topic and have included the fun, casual yet informative conversation below… Let’s start with this, the definition of Millennials is imprecise, with the consensus being they’re aged around 18-34. But one of the key points that I emphasized in our discussion is that marketers shouldn’t think of Millennials as a generation based on age, but on living a connected lifestyle. I…
  • Like Every Business, We Too Stand on the Path of Disruption

    Guest Author
    27 Jul 2015 | 7:50 am
    Guest post by Jay Samit (@jaysamit), a serial entrepreneur and author of the bestselling book Disrupt You! Your career is going to be disrupted.  I guarantee it.  Office automation is expected to make 40% of the current workforce obsolete by 2020.  3D printing is anticipated to eliminate 320 manufacturing jobs; further impacting the millions of truck drivers replaced by autonomous vehicles.  We are now living in an era of endless innovation where technology continues accelerating exponentially while businesses struggle to adapt arithmetically.  And for all of you who feel secure in a…
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    5WPR CEO Ronn Torossian Founder's Blog

  • Crisis PR & The Foibles of Fogle: Cutting Ties When your Brand Implodes

    Ronn Torossian
    27 Aug 2015 | 7:08 am
    Life is very bad for National Jerk of the Week, Jared Fogle. The former Subway pitchman lost his gig back in April when police conducted an investigation into ongoing child pornography activities that included a visit to Fogle’s residence. Then, last week, it was revealed that Fogle was being charged with child [...] The post Crisis PR & The Foibles of Fogle: Cutting Ties When your Brand Implodes appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
  • Denver: A Rapidly Growing American City

    Ronn Torossian
    18 Aug 2015 | 10:18 am
    Denver, Colorado’s beautiful capital city, has the distinction of being named as one of Forbes’ fastest growing cities in the entire United States. The list consists of just 10 cities in total. Other cities on the list were in states such as California and Texas. It’s no big surprise at all that the Mile High [...] The post Denver: A Rapidly Growing American City appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
  • Six Signs Your Brand Needs a Digital Audit

    Ronn Torossian
    3 Aug 2015 | 10:06 am
    The definition of a system audit is an investigation into how effectively a business operates in the digital world. It examines all the aspects of an organization addressing what elements are working and not working. It also reveals the most likely return on investment that an organization can expect to receive. The type of [...] The post Six Signs Your Brand Needs a Digital Audit appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
  • How Belonging Builds Better Teams

    Ronn Torossian
    20 Jul 2015 | 8:58 am
    If you are interested in finding out exactly how successful you can be with the team you have, there are a few foundational conditions that have to be met. Create the right environment, and you will achieve milestones. Keep trying to force production in the wrong environment, and you can expect a [...] The post How Belonging Builds Better Teams appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
  • Winning In Public Relations With The New News

    Ronn Torossian
    1 Jul 2015 | 6:00 am
    With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Traditional Media. New media, they presumed, was king. People didn’t want Old Media anymore when they could get it on [...] The post Winning In Public Relations With The New News appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
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    PR Couture // Fashion PR » PR Couture // Fashion PR

  • H&M’s Social Media Quizzes, Instagram’s New Feature & Back to School PR Tips

    Martha
    28 Aug 2015 | 3:30 am
    Social media is full of quizzes (who doesn’t love them?) and H&M is making very good use of them to market their Back to School campaign. ( via Mobile Marketer) In her own words: Donna Karan gets personal as she shares her experiences early in her career in an excerpt from her new memoir. (via Vogue) How Instagram is turning photos to imperfectly perfect brand marketing opportunities. (via AdWeek) A thing or two magazines can learn about diversity and camaraderie from Tumblr. (via Mic) Bloglovin still loves their blogger influencers when it comes to shopping and their newly launched…
  • Big Picture PR Seeks Senior PR Manager in NYC

    Martha
    27 Aug 2015 | 10:12 am
    Big Picture PR, A hybrid PR and digital agency with clientele in the areas of accessories, fashion, beauty, health, wellness and consumer tech, is seeking a passionate full-time or part-time/ongoing freelance Senior PR Manager in NYC. This position is an exciting opportunity for an entrepreneurial minded publicist with proven expertise in the industry.  Ideal candidate will have a strong acumen for new business pitching, have established media and influencer relationships as well as a track record of executing campaigns and events at an agency or in-house. Learn More and Apply Desperately…
  • The Delicate & Necessary Art of the Follow Up PR Pitch

    Rebekah Epstein
    26 Aug 2015 | 8:29 am
    I spend about 25% of my time sending out new pitches on behalf of the PR firms I work with, and the rest is devoted to following up on those pitches. The reality is I rarely get placements the first go around. Instead, most of my placement are a result of my follow ups. Journalists get hundreds, if not thousands of emails a day. Sometimes things fall through the cracks. Just because they don’t respond doesn’t always mean they aren’t interested. Journalists get hundreds, if not thousands of e-mails a day. Sometimes things fall through the cracks. Just because they don’t respond…
  • Speak Wines Seeks PR/Social Media Intern in Laguna Beach

    Martha
    24 Aug 2015 | 9:01 am
    Speak Wines, a brand of deliciously beautiful Malbec wine (with equally beautiful packaging) from Argentina, is currently seeking a fall intern to join their downtown Laguna Beach team. This is a great opportunity for someone who wants to gain hands-on experience in lifestyle PR/Social Media, has a go-getter attitude, and an appreciation for style, design and of course, wine! This part-time internship is not paid, but can be credit based with a time commitment of 15 hours per week. Learn More and Apply Desperately seeking to hire your next fashion PR pro? Just $49 per listing gets you 30 days…
  • Instagram: the New Model Scout, Uniqlo’s Shorter Work Week & Effective PR Managers

    Martha
    21 Aug 2015 | 3:30 am
    Inside Condé Nast’s rapidly expanding education business. (via Fashion Times) Social media is helping Instagram darlings become fashion’s newest supermodels. (via I-D Vice) No, it’ can’t be. Is fashion on Twitter dead? (via Yahoo Style) Shopping catalogs are still important tools to keep that customer and store relationship alive - and it’s still working. (via the Daily Beast) How brands are using Periscope in a very successful way. Are you on? (via Digiday) Switching platforms: Twitter’s former head of brand advertising joins Pinterest. (via Venture Beat) Things are still…
 
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    Don't Eat the Shrimp - Josh Morgan's Take on PR, Social Media & Marketing

  • It’s time to change our language in communications and marketing. Five phrases to leave behind.

    Josh Morgan
    29 Aug 2015 | 7:53 pm
    Image from commons.wikipedia.org There are several phrases that are often used in marketing and communications that it’s time to retire, if there was ever a place for them.  I’ve grouped them into two groups. The first group is primarily related to the use of military and gun metaphors and similes when referring to tactics.  This is especially notable as I often work for clients that are involved in education, both software and services and with universities.  The second group of words are those that are just tasteless and often I find that people don’t know the true…
  • Don’t try and build status by talking about things you shouldn’t

    Josh Morgan
    19 Jun 2015 | 4:47 pm
    Today I was reminded of a scene from “West Wing,” where a junior staffer leaks some information to a reporter.  It doesn’t end well.  This afternoon we’re having to try and clean up something that may damage a lot of people because someone wanted to try and seem important by talking about something before they should Think before you speak, and listen to Toby.
  • Great article for a client? Frame it and Give it.

    Josh Morgan
    28 May 2015 | 8:55 am
    If you help develop a great article for your client that runs in either a major publication, or in their hometown publication, have it matted and framed and give it to them. They will love it and put it on their wall; It will remind them of the service you provide them (even after they aren’t a client); It’s inexpensive; and It serves as advertising for you long after. Tagged: pr, protips, public relations
  • Agency Lessons from Mad Men Episode 710 – The Forecast

    Josh Morgan
    19 Apr 2015 | 11:17 pm
    Image by Michael Yarish from IMDB.com Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 25 posts about real world agency lessons from the show and here’s one from one of the last. There are two junior creatives…
  • Steve Jobs and Clarity in Communication

    Josh Morgan
    24 Mar 2015 | 10:26 am
    Image by Mike Evangelist at writersblocklive.com of SJ prepping for NECC 2001 keynote I only worked at Apple for a short while, 2001-2004, but while there I learned some incredible lessons in communication.  Many of them were from my direct boss but others I got on the few instances when I was able to work directly with Steve Jobs. Shortly after I joined Apple I found myself writing a press release to be distributed following a keynote by Jobs at NECC (at the time largest ed tech conference in the US). As it happened I ended up going back and forth a bit with Steve over email on wording in…
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    Mark My Words

  • McFlop

    Mark Borkowski
    26 Aug 2015 | 9:17 am
    The sea turns to blood. The sun scorches the earth. The seven seals open. The Whopper and the Big Mac unite. Such is the vision of cataclysmic world destruction prompted by this cynical invitation to McDonald’s to join forces with Burger King in aid of, erm, world peace day. The McWhopper advertisement ran in the New York Times and was followed by the launch of a website featuring the dubious contents of each signature sandwich floating down screen like a slow-mo sequence in the Matrix. Perhaps this is because there is something of the dystopian simulation to Burger King’s whole approach…
  • Moral Hazard

    Mark Borkowski
    14 Aug 2015 | 4:49 am
    They haven’t won their four warm up games. They lost the community shield to their arch-rivals. And the start of the season was a less than spectacular draw with Swansea. Yet the only thing we’ve been talking about is José Mourinho’s spat with a doctor. In one word: result. In the week leading up to Sunday’s Man City clash –the only club incidentally, that Chelsea lost to in Mourinho’s first League victory – we haven’t been focusing on Chelsea’s lacklustre performance or the red card blow to £8m summer signing Thibaut Courtois. Shielded by the back pages intrigue on the…
  • Clubbed to death?

    Mark Borkowski
    11 Aug 2015 | 2:14 am
    Why Millennials are no longer going to nightclubs. Mark gives his thoughts in today’s Independent  
  • The Cumber-down

    Mark Borkowski
    6 Aug 2015 | 11:03 am
    “I’m going to try my hardest not to scream the minute he walks on stage” revealed one of the many Benedict Cumberbatch superfans to a WSJ reporter at last night’s first performance of Hamlet. I’m sure the Gielgubitches said the same back in ’48. Despite the worries that a legion of hysterical Cumberfans would have to be transferred to the nearest nunnery before the end of act one, the audience were by all reports eminently well behaved. It was the press, however, that broke all the rules of reviewing etiquette. Rather than waiting to press night a number of nationals sent their…
  • The meaning of Cecil

    Mark Borkowski
    31 Jul 2015 | 8:13 am
    Cecil was not a lucky lion. First being named after the unreformed imperialist who invented the concentration camp; then to be slowly killed, skinned and decapitated; and finally, to become a meme of the moment and plundered worldwide –from stuffed toy makers to press offices groping for a current analogy. (See Patrick Kidd’s skewering of a recent press release that exploits various Cecil metaphors to sell a story about renewable energy. PRs, Kidd concludes, “have no pride anymore. Like Cecil”.) What are we to make of all the furore (not to mention the furoar of bad puns that quickly…
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    Deirdre Breakenridge

  • Five Tips to Make the CFO of the Company Your BFF

    Deirdre Breakenridge
    21 Aug 2015 | 8:52 am
    For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. But, somehow, the climate changed when the CFO walked into the room. Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings. But, you have to know how to use the opportunity to your advantage. So, when it comes to building a relationships with CFOs, my advice is to think like them, or as close to their thinking as possible.  I…
  • If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

    Deirdre Breakenridge
    5 Aug 2015 | 4:33 am
    Most professionals I know have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly? As much as we find pleasure in our To Do lists, it’s the Don’t Do list that keeps us focused on what works and what is positive, as well as what propels us forward. Here are a few items to consider for your PR Don’t Do list: Don’t always focus on the blunders and gaffes in Public Relations. Yes, companies and their executives all make mistakes and often pay the price in the…
  • Book Review: Becoming Ginger Rogers By Patrice Tanaka

    Deirdre Breakenridge
    30 Jul 2015 | 11:53 am
    I mentioned in a post earlier this year, how I enjoy reading different types of books from business books to fiction and memoirs. For me, reading is one of the best ways to get through my own writer’s block (yes, it happens to everyone), while you lose yourself in a great story along the way. Drawing from the category of memoirs, which is a new favorite of mine, here is my review of one book that tops my summer reading list: Becoming Ginger Rogers, How Ballroom Dancing Made Me a Happier Woman, Better Partner and a Smarter CEO, by Patrice Tanaka. Becoming Ginger Rogers is a very fast read…
  • #PRStudChat August Anniversary Discussion: Celebrating Six Years of PR Learning & Career Readiness

    Deirdre Breakenridge
    17 Jul 2015 | 6:41 am
    It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world. Three reasons are cause for celebration: First, it’s time to raise the digital roof as #PRStudChat celebrates our 6th anniversary! Our community continues to grow and we want to celebrate the dedicated students, professionals and educators who have supported PR learning these past six years. Second, the new semester gets underway with a renewed energy and excitement for all of us. With so…
  • Social Media for Consumer vs. B2B: Three Fundamental Differences

    Deirdre Breakenridge
    3 Jul 2015 | 6:47 am
    A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications  As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well. Most of the time, you just have to look a little harder for it.
 
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    Solo PR Pro | RSS Feed

  • Complete the 2015 Solo PR Compensation Survey Today!

    Kellye Crane
    25 Aug 2015 | 5:00 am
    How much are other freelance communications consultants charging? What factors influence compensation, and how satisfied are independent practitioners with their careers? To answer these questions and more, Solo PR Pro is pleased to announce the launch of our first-ever worldwide survey of independent PR and communications consultants! We invite all self-employed freelance consultants (full-time or part-time) in communications-related fields to take part in the anonymous survey below —open until September 9. It consists of 11 required questions, followed by 15 optional questions (we…
  • Top Takeaways – 2015 Solo PR FPRA Conference Recap

    Kerry Bezzanno
    18 Aug 2015 | 5:00 am
    Fun in the sun, brain expanding educational sessions and the camaraderie of your fellow Solo PR members—all in the luxurious setting of a plush resort. What more could one have asked for? Just some of the Solo PR Pro community who joined us in Florida Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the  2015 Florida Public Relations Association Conference in Orlando, Florida. Conference highlights This conference was chock-full of…
  • Get Inspired by Solo PR at the FPRA Conference—Whether Here or Afar

    Tim Brezina
    11 Aug 2015 | 5:00 am
    Casual dinner shot – hopefully no one will kill me for posting it! The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). But even if you can’t be here in person, you can still follow along, get conference highlights, participate and join the conversation during this action-packed event’s wide range of professional development sessions and networking opportunities. Watch the #SoloPR hashtag on Instagram for…
  • Laid Off? Now You’re Free to Consult!

    Kellye Crane
    4 Aug 2015 | 5:00 am
      “We must be willing to get rid of the life we’ve planned, so as to have the life that is waiting for us” – Joseph Campbell The first time many people consider PR freelancing or consulting is the day they learn their job is no longer. If you’ve recently been laid off, or are concerned you might be, the time to think about working as a PR consultant is now. This may be temporary while you simultaneously seek full-time employment, or you may find you love it so much you permanently join our ranks! Did you know: 83% of executives say their companies are increasing their use…
  • Consultant Know Thyself—Harness the Power of Personality Types

    Kellye Crane
    28 Jul 2015 | 5:00 am
    This is a guest post by Kerry Bezzanno. Ever wonder why people do what they do? Has your own behavior ever driven you crazy? Like, why deadlines may be the infernal bane of your existence no matter how many times you swear to yourself—clenching your fist to the sky à la Scarlett O’Hara— “I’ll never pull another all-nighter again!” Human behavior—especially our own—has been perplexing us since antiquity, but gaining a bit more awareness about what makes you (and others) tick may just give us some much needed insight to make tomorrow a better day—for both ourselves as…
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    PR In Your PajamasPR In Your Pajamas » PR In Your Pajamas

  • 6 Ways Women Can Thrive in the PR Industry

    admin
    18 Aug 2015 | 6:12 am
    Today’s guest post talks about the increasingly large role of women in the PR industry. But we can do so much more in terms of influence and impact. Read on to learn the six essential qualities we need to thrive and succeed. ~ Elena When it comes to sheer volume, women dominate the PR industry. Anywhere from 60 to 85 percent of PR workers are women, and they hold more than half of the field’s managerial positions, according to the Bureau of Labor Statistics. That’s a huge jump since 1970, when women were just 27 percent of the PR labor force. But the C-suite is still…
  • The Ultimate Media Interview Checklist [Infographic]

    Elena
    4 Aug 2015 | 6:10 am
    A large, broadcast-quality camera is aimed at you. Lights blind your vision. And a perfectly made up and coiffed reporter is holding a mic under your face. You try hard to look cool, but you can feel the sweat dripping down your back. Your breaths are shallow. You can barely remember what you wanted to say, let alone what question was just asked. You cringe inwardly as you realize you’ve been rambling. Or stammering and stumbling over your words. Or all of the above. If this is what media interviews are for you, you’re not alone. As a reader of PR in Your Pajamas, you know the value of…
  • 9 Inexpensive or Free PR Resources for Small Businesses

    Edward Alonzo
    22 Jul 2015 | 7:04 am
    Our agency has used resources like Cision and Meltwater, which are great products for servicing clients with extensive needs. But to get started and get yourself out there, these high-powered tools may be overkill or too expensive. Below I’ve compiled a list of inexpensive and free tools that will help small businesses with their PR needs. It’s separated into four sections: How to find the right reporter to send your news to How to find the reporter’s requests for articles/interviews How to approach the reporter How to keep track of your brand How to Find the Right…
  • How To Land A PR Internship

    admin
    19 Jul 2015 | 6:58 pm
    An internship is one of the best ways to get started in PR. I still remember being recruited from my university by a PR agency where I launched my career. Fast forward 20+ years later and I am still working with some of my colleagues from that agency. This guest post by University of Missouri student Abby Schroeder brings back memories! – Elena Verlee I spent my entire junior year listening to my professors drill the same three words into my head. “Get an internship.” Ok, great! How? Between schoolwork, extra-curriculars, a job, sleep and attempting to have a normal social life, I…
  • Get Better at Pitching Media: 3 Checklists

    admin
    7 Jul 2015 | 7:36 am
    Pitching media and influencers can be a daunting task. In this guest post, Frederik Vincx shares some handy checklists to help PR newbies and professionals alike, reach the right person, at the right time, with the best pitch possible – Elena Verlee How many emails do you get per day? 25? 50? 100? You’re not alone. We’re all inundated with them. Journalists and bloggers are probably the worst off. They get hundreds of emails everyday. On average, over 50 are PR pitches. Mails from people like you and me that would like the influencers to write about something. However, journalists…
 
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    Paul Stallard

  • Do you know your business weak point?

    Paul Stallard
    7 Aug 2015 | 1:41 am
    A few months back I sat down to write Berkeley PR’s strategic plan for the forthcoming (now current) financial year. Rather than base it on just my own thoughts and observations I took the advice of my friend and colleague Noel Penrose and opened it up to my colleagues to identify the areas within the business that needed focus. I asked everyone to score the business out of ten for the following: Clients – the quality of clients. How much do they value PR? Do they have budget for projects?, do they spend enough on fees? and are they the type of clients you would be proud to say you work…
  • How to write a sweet PR pitch

    Paul Stallard
    31 Jul 2015 | 2:05 am
    When ever I chat with journalists I often hear about how poor some PR people are at responding to Response Source. Generic responses that  are boring and bland with very little interest to their readers flood their inboxes as soon as a request is submitted. Interestingly, I have also been on the receiving end of said pitches. Due to this blog being in existence for a fair few years and being listed on Gorkana I also receive countless pitches most days which highlights the problem. This blog rarely features anything other than my ramblings so the poorly targeted pitches I receive shows how…
  • Why employee satisfaction surveys aren’t a waste of time

    Paul Stallard
    24 Jul 2015 | 4:03 am
    This was the second year that Berkeley PR completed an employee satisfaction survey of every member of the team. Every employee anonymously completed a questionnaire about the company to give us insights into a range of things such as leadership, communication, facilities, bonus, pay, progression. Pretty much every aspect of our business. What an interesting process. Especially doing it for the second time as you have something to benchmark against. It has given our management team some valuable insight into what it feels like to work at Berkeley PR but it also gives our team a voice. That…
  • What are the barriers to change?

    Paul Stallard
    20 Jul 2015 | 6:15 am
    Last week I wrote a post about  a seminar I ran on the fear of change. The second half of my presentation was inspired by the work of Jason Clarke after watching his brilliant TEDx talk on the barriers to change. I think he absolutely nailed it. We will all have heard the following barriers at some point but have you ever thought about what they actually mean? It’s always been like this It’s the same everywhere It’s not in the budget It’s political It’s what we have always done/traditional People don’t like change The truth is that these are all excuses and are negative barriers…
  • Does storytelling work?

    Paul Stallard
    17 Jul 2015 | 7:16 am
    One of my team shared a infographic on brand storytelling from Headstream with me this week. I rather liked it. It illustrates something that we bang on about all the time in the office. Eight out of ten people want brands to tell stories BUT only 85% could recall a good one. So, it is clearly not enough to be merely good at storytelling you have to be memorable. It then drilled into what people thought was the most important ingredient of a story. Humour was number one across all age groups but the older the respondent the more important this became. Inspirational was a distant second. In…
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    Tech Affect

  • Are You Ready to Hire a PR Agency?

    Melissa Baratta
    26 Aug 2015 | 3:52 pm
    When thinking about how to get the word out about your company or moving ahead of the competition, a PR agency could be the perfect partner to help you achieve your goals. Melissa Baratta, Senior Vice President at Affect, shares key considerations to review when deciding if your company is ready.  
  • Dissecting the Pitch – Is Yours Falling Flat?

    Brittany Bevacqua
    20 Aug 2015 | 4:26 pm
    Securing coverage requires careful consideration and planning, especially in today’s digital age where journalists want concise and relevant pitches. Brittany Bevacqua, Senior Director at Affect, shares a few reasons on why your latest pitch is falling short.    
  • How to Use Culture as a Media Hook

    Sandra Fathi
    12 Aug 2015 | 3:03 pm
    For many businesses, relying on the merits of their products alone may not be enough to garner the most coveted media placements. In this video, Sandra Fathi, President at Affect, shares how companies can share best practices about their corporate culture in order to hook media interest.
  • Introduction to Medium’s Self Publishing Platform

    Katie Creaser
    5 Aug 2015 | 3:21 pm
    With over 13 Million monthly unique visitors, Medium is a budding platform that many companies are looking into. If your company is interested in creating a channel on this self publishing platform, here are key tips for success from Katie Creaser, Vice President at Affect.
  • How to Reinvigorate Your Company’s LinkedIn Strategy

    Melissa Baratta
    29 Jul 2015 | 6:38 pm
    LinkedIn, when properly executed and engaged with, can be a key platform for a communications program. If you are putting effort into LinkedIn but not seeing the intended results, here are a few tips from Melissa Baratta, Senior Vice President at Affect, to consider.
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    Blog | Stalwart Communications

  • Tip for Alaska Air - Don’t threaten your customers

    ajamison
    18 Aug 2015 | 1:18 pm
    UPDATE: Since the posting of this blog, Michael from Alaska Air reached out immediately via phone to discuss the situation and apologized profusely. I greatly appreciate them making the effort to contact me.   Our family recently took our annual family vacation to Bend, Oregon. The trip couldn’t have gone any smoother - except for our return flight. On the first leg of our trip home, we traveled on a smaller plane. Everyone boarded the aircraft and we appeared ready to hit the runway. Then, the flight attendant announced, “This aircraft is equipped with 6 infant lifejackets.
  • Breaking Up: San Diego & The Chargers

    Tyler Hustwick
    16 Aug 2015 | 7:15 pm
    As a San Diego native and lifelong fan of the San Diego Chargers, these past few months have been difficult. In our town, summer is a time for sunny, joyful optimism about the potential of an upcoming season, an expectation that this time things will be different. But this year, things are different, a cloud hangs over my beloved Bolts, the gloomy nature of which, has nothing to do with wins or losses on the playing field, but rather the uncertainty of what’s going to happen off of it. The Breakup Everyone wants to know, are the Chargers bolting from America’s Finest City? As much as it…
  • My Wonderful Wedding Misstep: A Lesson in Public Speaking

    David Oates
    7 Aug 2015 | 10:21 am
    Recently, I was given one of the greatest honors of my life when I officiated the wedding of my wife’s brother and his fiancee. After registering on themonastery.org in December and flying to Milwaukee two weeks ago, I found myself standing in front of the happy couple along with nearly 150 family members and close friends to conduct the ceremony that launched their new life. Now not to brag, but I do fancy myself an above average public speaker. I’ve been asked to do so countless times in front of hundreds in a wide range of settings. It’s a skill I learned from my parents and…
  • Super Stalwartian... Intern to the Rescue!

    kalyca
    31 Jul 2015 | 8:00 am
    “Hey lady, call me when you got a sec. It’s about tomorrow” was the text I received at 2:46 p.m. last Thursday afternoon. Being the intern of Stalwart Communications, a dream internship for any San Diego State University PR major, I called Elizabeth in less than the requested sec. “So I was wondering what your workload is like tomorrow,” Liz said. Her tone made it obvious it didn’t matter what my workload was because she had a new agenda for me. Our phone conversation ended quickly. The only insight I had to Friday morning’s agenda was that I wasn’t allowed to know anything…
  • Is Donald Trump Dumb...Like a Fox??

    David Oates
    13 Jul 2015 | 10:39 pm
    My first thought is...maybe. Here's why. "The Donald" is really going out of his way to make a Grade A USDA Prime Jackass of himself, and he's doing a marvelous job at it. As I was reading the news reports, watching the videos and following the tweets, I kept thinking to myself that it's as if Trump's going out of his way to be a complete jerk. And then my marketing training kicked in - maybe that's his whole point. Look I get it. Trump's lost a ton of media partners and sponsors. Everyone under the sun, short of his family, are seemingly jumping off the ship faster his hair dye can wash away…
 
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    prTini

  • Introducing: The Ultimate PR Pro’s Toolbox

    Heather Whaling
    3 Aug 2015 | 6:00 am
      At Geben, we take our job as “know it all” very seriously. New trend emerging? We’ll research how it applies to our clients. New media outlet? We’ll read it to learn who’s writing, what topics they cover and how they approach reporting. While this mindset applies to everything we do, it’s especially important when it comes to recommending tools and technology. New apps, platforms and software pop up everyday, so how do you choose which ones are worth your time? It can be overwhelming. That’s where we come in. We’ve done our fair share of research and testing to compile…
  • Learn to Love Saying “No”

    Heather Whaling
    29 Jul 2015 | 10:49 am
    No. It’s a tough word. Tough to hear … and tough to say. If you’re a people pleaser, saying no feels unnatural. If you lack strong convictions, saying no creates confusion. Yet, saying no creates the necessary space for you to surround yourself with the right people and seize the right opportunities. A couple weeks ago, I was skimming the New York Times when I found myself re-reading this comment from supermodel/actress/Hollywood-it-girl Cara Delevigne: “I love saying no. Before, I didn’t, and it took a huge toll on my health and happiness.” While she could…
  • Infographic: Cision’s 2015 Social Journalism Study

    Heather Whaling
    27 Jul 2015 | 3:49 am
    Are PR pros pitching journalists the way they prefer? According to Cision’s 2015 Social Journalism Study, that answer is yes: 58% of U.S. journalists say they are happy with their relationships with PR practitioners and listing PR pros as their second most important source for information. In addition, PR pros are now contacting journalists using the methods they actually prefer, with 23% pitching stories on social platforms — in line with reporters’ preferences. Want to take advantage of Cision’s findings to better interact with and build relationships with…
  • Big vs Boutique: Why Bigger Isn’t Always Better

    Heather Whaling
    22 Jul 2015 | 3:00 am
    We’re number 2. And, that’s totally fine with me. Last week, my PR agency came in second place on the Columbus CEO Leaderboard (a ranking of all the local PR agencies). Not too shabby for a company that started in my dining room and isn’t even six years old yet. As a super competitive person, it’s uncommon for me to ever be okay with being number 2. But, in this case, I totally am. Here’s why: I have zero desire to grow my company into a large agency. The partnerships we build with our clients and the way we approach our work isn’t scalable like that.
  • Give Gratitude: 3 Tips to Say Thank You

    Heather Whaling
    20 Jul 2015 | 5:00 am
    At 11pm Thursday night, I received a text message from a very important client. Normally, a late-night text – especially from a client – makes my heart skip a beat. I’m typically a glass-half-full kind of person; however, at that hour my first thought tends to be something like “What’s wrong?” But this text served a completely different purpose. It was a text of gratitude, starting with a very simple phrase, “Just wanted to say thanks.” The rest was just as nice. When was the last time you called/texted/emailed/wrote someone with the sole purpose of expressing gratitude? This…
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    Sword and the Script

  • 5 Slightly Contrarian Views on a CMO Council Content Survey

    Frank Strong
    25 Aug 2015 | 3:00 am
    by Frank Strong In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline.  The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. In reviewing the actual report – Lead Flow That Helps You Grow Report – I came to different conclusions on some of the findings: 1. Content marketing is maturing slowly and steadily About half of all respondents label…
  • B2B Solved the Biggest Content Marketing Challenge Yesterday

    Frank Strong
    18 Aug 2015 | 3:00 am
    by Frank Strong Sometimes the answers are hidden in plain sight. Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. For example, 54% percent of 1,800 respondents said, “creating engaging content” was the top content marketing challenge in the 2015 B2B Content Marketing survey by the Content Marketing Institute and Marketing Profs. Those in the content trenches, know exactly what this feels like:  We are never done.  Even as one piece goes to publication, our heads are already down on the next two or three. There is a…
  • The Shocking Beef about Feeding the Content Monster

    Frank Strong
    11 Aug 2015 | 3:00 am
    by Frank Strong The burger business tells us a thing or two about content marketing. We can take a spin down the main drag in most cities and towns and find a burger joint. In most cases, we’ll find two or three and often more. There was a McDonald’s that was a hot spot at the end of the strip when I was a teenager in high school. To my astonishment, there was a Burger King surrounded by blast walls when I deployed to Iraq.  I’ve found classic burger joints along travels – for both business and pleasure – in London, Paris, Cairo and Jerusalem.   Don’t like the grease? …
  • Market Priming: Setting Conditions for a Product Launch

    Frank Strong
    4 Aug 2015 | 3:00 am
    by Frank Strong Two or three days into the operation, thousands of troops were just about poised to launch an especially dangerous assault across a choke-point. Getting across, and gaining a foothold would be decisive to the operation. The ability to both maintain the momentum, keeping the enemy on its heels, while also securing critical supply routes for essentials like fuel, ammo and water were equally important. There was a list of things – conditions to be set – prior to giving the attack a greenlight.  In the beginning, the list was short and that would change. Refining the…
  • Without Tension, there is No Storytelling

    Frank Strong
    28 Jul 2015 | 3:00 am
    by Frank Strong “Your company isn’t just an organization. It is a story,” according to a Storytelling Guide by Nasdaq Media Intelligence. The paper, which is quick and easy primer on storytelling, defines a story as “a character in pursuit of a goal in the face of some challenge or obstacle.” It seems simple enough, but corporate communications often stops with just two parts of a three-part framework – a character in pursuit of a goal.  This happens because corporate leaders tend to get hemmed up over revealing obstacles, or what Lou Hoffman often refers to as tension in…
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    Crenshaw Communications

  • 6 Learnings From A Negative PR Situation

    Dorothy Crenshaw
    26 Aug 2015 | 12:27 pm
    Tech PR pros and others have been buzzing about the recent, highly unflattering feature about Amazon in The New York Times. The piece has triggered debate about whether proactive PR can help prevent or respond to such a situation. Here are six key observations about a negative story in the making. Participate, but with caution. When media decide to cover a story, you can’t stop it, but if you participate, you can often exert some influence over the outcome. Don’t waste your time trying to muzzle employees or identify antagonists; journalists will find sources whether you like it or…
  • Beat The Clock! PR Adapts To Ever-Shortening Attention Spans

    Marijane Funess
    24 Aug 2015 | 7:32 pm
    If you want an edge in consumer and tech PR, it’s helpful to dabble in some smart prognosticating every so often. We’re taking the opportunity to look at what appears to be a trend guiding the way PR has to adapt – our ever-shortening attention spans. This is evidenced by reports of the “Goldfish Generation” with its “less than 8-second” attention span as well as a recent Pew Study which showed that 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop…
  • 5 Habits All PR People Must Break

    Marijane Funess
    21 Aug 2015 | 9:45 am
    PR is an ever-evolving field, as technology, social, and business mores change the way we do our jobs. Many SOP’s once deemed “must-do” for every practitioner have now become “must-don’t.” Here we examine some “highly ineffective” habits that may be holding PR pros back. Reaching out to reporters…in the wrong way. There are many ways to determine how individual reporters wish to be contacted. Smart PR people make it their job to know reporter preferences, since it can be the difference between developing an ongoing working relationship or…
  • 8 PR Agency Survival Secrets

    Dorothy Crenshaw
    19 Aug 2015 | 12:17 pm
    The stress of day-to-day life at a top PR agency is sometimes exaggerated or even glorified by those of us who make a career in public relations. But like many professional services businesses, it combines the challenges of satisfying clients, bosses, and journalists, often under pressure and against deadlines that seem to accelerate every month. For the uninitiated, here’s my unofficial list of “secrets” of surviving life in a PR firm. Get in early.  Banal advice, maybe, but it’s more than just good optics in the agency office environment. Beating the official start…
  • 5 Habits Of Highly Effective PR Managers

    Michelle Han
    18 Aug 2015 | 2:13 pm
    When you work in the PR industry, it helps to have good habits. Habits sound mundane, but they help us stay on track and meet our goals. Stephen Covey’s famous 7 Habits of Highly Successful People memorialized the idea that successful individuals maintain certain common habits, and the same is true for managers who excel in the art of public relations. Whether working in-house as a PR manager — with or without an outside PR agency — or otherwise, those who excel at their jobs seem to have these traits in common. They are proactive. Taken straight from Covey’s first…
 
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    PRBreakfastClub

  • 5 Communications Lessons From Dave Grohl & The Foo Fighters

    Nathan Burgess ("PRCog")
    24 Aug 2015 | 9:01 pm
    I’m surprised it’s taken me this long to write this post, but what actually inspired it was a comment by the fantastic Jason Mollica over on the book of face. Without going into any further detail, here’s 5 comms lessons from Dave & Co.  NB: These could also be general professional and life lessons: 1) Share your beer (and other things): If you’ve got it to spare, whether it’s influence, time, expertise, or anything else don’t be selfish with it (and even if you don’t have it to share sometimes – go ahead and do it). Buzzfeed: Dave Grohl…
  • 5 Tips for Using Google Analytics to Improve Your Blog’s Usability

    Sarah Landrum
    23 Aug 2015 | 9:01 pm
    Bloggers want far more than just a few visitors bouncing to their sites. If you’re like most bloggers, you want content that draws in readers, helps your site rank higher in search engines and converts visitors into mailing list subscribers and/or customers. Even the overall appearance of your site can have a huge impact on how long visitors stay there and whether or not they return. Fortunately, you don’t have to just guess what readers want. Google Analytics offers the feedback you need to improve how marketable your blog is and how readers perceive your content. You can look at overall…
  • 5 Ways Data Can Improve Your Campaign

    Sarah Landrum
    6 Jul 2015 | 9:01 pm
    Photo by justgrimes There is an old saying that knowledge is power, and this can also be applied to your social media campaigns. Knowing the data behind why people click on a particular post, what makes your site visitors share that post and who exactly is reading your content can result in a more targeted campaign that has a higher success rate. Forbes Insights conducted a study showing that of 331 senior executives, about 70 percent expected to rely on data for digital marketing in coming months. Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media…
  • 7 Tips for Maximizing Your Internship

    Sarah Landrum
    29 Mar 2015 | 9:01 pm
    Internships are more than a summer job or a resume booster; they’re great opportunities for growth and development in the area you wish to pursue after school. Take full advantage of everything they have to offer, and you’ll learn valuable skills to make you an employee everyone wants to hire. Here are 7 things you can to do maximize your internship: Take it Seriously Future employers will view your internship as a trial run of what they can expect from you. Give it everything you’ve got, just like you would when you really get hired. Whether the internship pays or not, having the…
  • Let’s Steal from Web Developers to Make our Content Lean

    Mike Cottrill
    11 Jan 2015 | 9:01 pm
    Let’s talk for a moment about better content marketing through simple theft. I’m not talking about lifting Joe Pulizzi’s last blog and posting it as your own. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Why should PR pros care? Because if you spend time and/or money to create content, going through a lean content development process promises it will become an asset of your business. Development teams can teach us a lot about lean…
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    Ishmael's Corner ~ Storytelling Techniques For Business Communications

  • The Answer to Chaos in the PR Industry

    Lou Hoffman
    25 Aug 2015 | 8:33 pm
    The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue. Our profession is literally being reinvented right before our eyes. More than any one functional skill, the ability to keep learning is the key to excelling in a communications career regardless of title. In ...more The post The Answer to Chaos in the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business…
  • One Not-so-little Detail Missing from the Debate on Amazon’s Culture

    Lou Hoffman
    21 Aug 2015 | 1:33 pm
    The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The hoopla triggered by The New York Times on the Amazon culture has not subsided. Cruel Bruising Dickensesque (as a literary reference, my personal favorite) And these were some of the more measured descriptions of the Amazon culture that have come to light and created a PR crisis. Amazon CEO Jeff Bezos was quick to ...more The post One Not-so-little Detail Missing from the Debate on Amazon’s Culture appeared first on Ishmael's Corner ~ Storytelling Techniques For…
  • Hillary Clinton, a Cigar and the Power of Storytelling

    Lou Hoffman
    19 Aug 2015 | 7:21 am
    The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders. Executives who deploy storytelling efficiently are better able to convince their target audiences and achieve their business objectives. ...more The post Hillary Clinton, a Cigar and the Power of Storytelling appeared first…
  • What’s All the Fuss About Semantic Search?

    Lou Hoffman
    16 Aug 2015 | 8:33 pm
    The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Google wants the best content to win. The more Google serves up content for searches that you find useful, the more likely you keep returning to the search engine. The company’s business model depends on this concept with the high volume of traffic to organic search essentially feeding paid search, the ads that appear above ...more The post What’s All the Fuss About Semantic Search? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business…
  • What Happens to Journalism When It’s All About the “Bass”

    Lou Hoffman
    11 Aug 2015 | 8:33 pm
    The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A “turn-the-crank” mentality to generate a relentless stream of articles shapes journalism at many media properties. Of course quality suffers. While you can find a slew of articles in which journalists lament the issue in theoretical terms, here’s an example from a major publication that makes it all too real. Check out “How Chick-fil-A’s Restaurants ...more The post What Happens to Journalism When It’s All About the “Bass” appeared first on…
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    Public Relations Sydney

  • How to get the media to call you

    Catriona Pollard
    17 Aug 2015 | 6:00 pm
    The media is a powerful platform that can be used to share your story and expertise. This can help you to build a positive reputation and solid credibility for yourself and your brand. However, getting journalists to call you for an interview isn’t easy. Recently, I was the featured social media expert in a story […] The post How to get the media to call you appeared first on Public Relations Sydney.
  • The new marketing tool: Personal Branding

    Catriona Pollard
    3 Aug 2015 | 6:49 pm
    In today’s competitive environment, personal branding is critical if you want to be seen as a leader in your field. Your opportunities expand when you have a strong personal brand and it helps to carve out your niche as a thought leader and expert. Personal branding comes into play in today’s competitive business environment as […] The post The new marketing tool: Personal Branding appeared first on Public Relations Sydney.
  • How to get inside the mind of a journalist

    Catriona Pollard
    20 Jul 2015 | 6:00 pm
    Sometimes, a great idea might hit you, and you know that it would be perfect for a certain outlet. The problem is, how will you get the journalist's attention so they will read your media release over the myriad they get in their inbox every day? The post How to get inside the mind of a journalist appeared first on Public Relations Sydney.
  • How to amplify your media coverage

    Catriona Pollard
    6 Jul 2015 | 5:00 pm
    Congratulations, you’ve just scored a fabulous piece of media coverage! Now, what are you going to do next? No longer is it just yesterday’s recycling! Securing media coverage is just the tip of the iceberg when it comes to raising your profile as a recognised expert. I treat all of my media appearances as powerful and shareable content which can be amplified across my platforms. The post How to amplify your media coverage appeared first on Public Relations Sydney.
  • 5 PR Personalities – which one are you?

    Catriona Pollard
    22 Jun 2015 | 4:21 pm
    Good PR practice doesn’t come naturally to everyone and if you are noticing your competitors in the media, chances are they aware of what good PR practice entails. Pitching newsworthy and relevant stories to journalists is a great way to gain media coverage, and if done correctly is a sure fire way for you to […] The post 5 PR Personalities – which one are you? appeared first on Public Relations Sydney.
 
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    PR Fuel - Public Relations News & PR Tips

  • The Art of Storytelling on Social Media

    prfuel_rb
    24 Aug 2015 | 3:30 am
    It is often repeated that social media is all about connecting with your audience on a personal level. Businesses are encouraged to share relatable content that visitors can find value in, but what does that even mean really? What divides content from great content and how does a business get there? It really comes down to storytelling or rather starting and continuing great conversations with your fans and customers. You don’t need to have majored in fiction writing or journalism either, everyone can become a great storyteller by being honest, forthright, and, sometimes, vulnerable.
  • Guest Post: 5 Marketing Ideas That Fit Your Small Business Budget

    Matthew Shenko
    12 Aug 2015 | 4:00 am
    Marketing your medical practice doesn’t have to break the bank. There are many inexpensive digital tools and strategies that allow small businesses to instantly reach their target audience to generate leads. Here are five foolproof tips that will consistently improve business without cutting holes in your pockets. 1. Stay relevant with email marketing. Email newsletters have the highest ROI of any digital marketing tactic. They are easy to produce, inexpensive, and an effective method for providing clients with relevant and personalized content. A recent report from Message Systems found…
  • Infographic: The Ultimate Media Interview Checklist

    Matthew Shenko
    7 Jul 2015 | 8:16 am
    The following post and infographic were created by Elena Verlee, founder of Cross Border Communications and PR in Your Pajamas Public speaking is a common phobia, and it becomes even more challenging when you’re giving an interview. Thankfully, there are steps you can take to calm your anxiety and prepare for an interview so you come across like a pro. I worked with Udemy to create this media training infographic offering 33 tips that will teach you how to be confident, relaxed, and ready to answer any questions that come your way. In addition to the infographic, here are some bonus…
  • 17 Experts Respond to Your Email Marketing 9-1-1

    Matthew Shenko
    22 Jun 2015 | 12:53 pm
    According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention. Despite so much at stake, many small-to-medium-sized businesses are still struggling to improve their email game. I hope that the following advice from seasoned pros and rising stars in the email marketing world will help these businesses succeed by tapping the power of the inbox. A special big thanks goes out…
  • The Relationship Between Content and SEO

    PR Fuel
    26 May 2015 | 7:56 am
    By now, you’ve heard of – and perhaps panicked over – Google Panda. Google Panda is the name Google gave the algorithm change which was designed to separate the spammy online content from the crème de la crème. While content marketer and SEO experts may have let out a collective shout of rage over Google Panda, Google had its reasons for making the change. After all, their duty is to their customers – the people who use Google to search the internet. They want to ensure that when someone enters a key term into Google.com that they get what they’re looking for, not a…
 
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    Communications Conversations

  • Talking Points Podcast: Is social media officially dead?

    arikhanson
    27 Aug 2015 | 6:33 am
    In this edition of the Talking Points Podcast, Kevin and I talk about Josh Bernoff’s recent post claiming that social media is dead–and that we should burn it down and start over. It’s a bold claim, and one we discuss in depth. We also talk about a new Pew Internet Research report featuring the latest social media demos and a presentation I gave at a PR conference in Florida recently on digital trends impacting the PR world. SHOW NOTES – August 27, 2015 “Burn It Down, Start From Scratch And Build a Social Media Strategy That Works”…
  • Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

    arikhanson
    25 Aug 2015 | 6:01 am
    Influencer outreach. Its still one of those tactics that’s often talked about by companies and agencies, but rarely executed well. How do I know? I get the pitches. And, I hear/read about other people getting the pitches. Most influencer outreach is horribly executed. And, it’s hard work. It’s time consuming. It’s heavily predicated on long-standing relationships. And, it’s risky. But, when it’s done well, it can be a boon to companies and clients. Now, I don’t toot my own horn very often on this blog. In fact, I can’t remember the last time I…
  • 5 things I’m working on to better myself in my 43rd year

    arikhanson
    24 Aug 2015 | 6:33 am
    Today’s my birthday. Yeah, yeah, save it for Facebook I’m 43 years old today. Damn, that sounds really old writing that down. Recently, I started thinking more about how I could improve myself in the year ahead. You see, my birthday is kinda like most people’s New Year’s Day. I look at it as a chance to look back at the year behind me, and look forward to the year ahead. More specifically, areas of my life I could improve. I’ve always been one of those people who loves to get better at things. Classic over-achiever. Which is perfect for me, because I would say…
  • Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

    arikhanson
    21 Aug 2015 | 6:55 am
    Last Saturday, you may have read the scathing New York Times piece on Amazon’s culture. Huge story. Huge media buzz. Huge legs on social media. Numerous follow-up stories were written. Facebook was abuzz. It was an A topic for a few days. But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. Nick Ciubotariu, head of infrastucture development at Amazon, weighed in with this post on LinkedIn on Sunday. Four days later, the post has more than 1 million views, 3,000 likes and almost 900 comments. Safe to say Nick’s post got people’s…
  • 9 Digital Trends Reshaping PR

    arikhanson
    18 Aug 2015 | 6:06 am
    Last week, I spoke at the Florida Public Relations Association Annual Conference in Orlando. Our annual #SoloPR Summit was part of the event (thanks to the efforts of Kellye Crane), so I was graciously invited to speak. My topic: Digital trends reshaping the PR industry. My angle: To talk, not about the trends *everyone* is talking about (hello content marketing and emojis!), but instead about the trends bubbling up just below the surface. Those trends that will impact our work in the years to come–not necessarily right at this moment. I focused on 9 digital trends: The Bite-Sized News…
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    Flack Me RSS News Feed

  • Shakespeare, Nay Apartments, Produces a Battleground

    Doug Bedell
    30 Aug 9019 | 6:40 am
    Summary: You’d think this development project would be a no-brainer. But, instead, it may be sending its adherents in Washington’s Southwest district deep into the works of Shakespeare to find any comments he may have made about community development in Elizabethan times.
  • Three Things Flacks Should Take Away From Chris Sacca

    Mike Bush
    30 Aug 4283 | 6:40 am
    Summary: PR people in the tech world know the name Chris Sacca. For those outside tech, here’s what you need to know: He’s a former Googler, and his investments are a who’s who of tech companies. The guy has the Midas touch. In June, he wrote a very, VERY long blog post about what Twitter can be. If you’re in PR…the entire thing is worth reading. However, knowing how many of us subscribe to the TL;DR school of article reading...
  • Launch a Magazine With a Great Business Story

    Jeannine Wheeler
    30 Aug 3228 | 6:39 am
    Summary: “Be brave and say yes.” That’s the mantra spoken by renowned medical esthetician, product developer, and entrepreneur Ann Webb at the launch recently of Austin’s STOUT magazine, which is scheduled to debut after the first of the year. If you’re launching a new venture, don’t go it alone. Think of a business leader, company, organization, or popular entity in your area that might boost not only your credibility, but also your attendance. In this case, the inspirational Ann Webb — who started a million-dollar company…
  • A Crime Noir PR Practice for Our Tarnished Times

    Doug Bedell
    30 Aug 2672 | 6:40 am
    Summary: Now, sadly, here’s a PR firm for our times – Frederick & Associates, a Los Angeles-area practice that, according to ChristianNewsWire, is a “faith-based crisis management firm (that) helps churches prepare for active shooters. Frederick & Associates,” the release continues, “has been actively aiding faith-based businesses and churches alike, with their tailored FEMA-rated crisis communication and emergency operation plans..."
  • #PR: Winnowing Process Begins for Republican Field of Candidates

    Gerard E. Mayers
    30 Aug 2461 | 6:39 am
    Summary: By now, we’ve all been exposed to the chatter over social media and news outlets about the fireworks from the “prime time” Republican candidates’ debate and especially about the so-called “war” between Donald Trump and FOX News. This flack has to say that the dust-up has produced more PR, some positive and some negative, towards “The Donald.”
 
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    SF Chronicle

  • Napa Valley Distillery Expanding Craft-Spirits Production Facility & Tasting Room

    30 Aug 2015 | 4:00 pm
    Napa Valley Distillery, the first distillery in the city of Napa since Prohibition, is expanding into a new location off Napa Valley's famed Hwy 29. Napa, California (PRWEB) August 30, 2015 Napa Valley Distillery, the first distillery to open its doors in the city of Napa since Prohibition, has started expansion of its new production facility and craft-spirits tasting room, located at 2485 Stockton Street, Napa, CA 94559. The newly expanded distillery is set to open later this year and will offer public tours, craft-spirits tastings and bottle purchases. The company will continue to…
  • 20 Years of Following the Vision of the Esimit Europa Project

    30 Aug 2015 | 2:20 pm
    To celebrate 20 years of the vision of the Slovenian businessman and entrepreneur Igor Simčič, the founder of the Esimit Europa project, 200 guests and friends of Esimit Europa gathered on the magnificent deck terrace of the new clubhouse of the Yacht Club de Monaco, which is home to the Esimit Europa 2 yacht. Among those attending the gala event organised on this very special occasion were several Ministers, Members of the European Parliament, Ambassadors and Consuls, Managers of sponsoring and partner companies and leaders of several important yachting institutions, who share a passion…
  • Do Role Models Still Exist for Women Today?

    30 Aug 2015 | 10:30 am
    Global Publisher CMRubinWorld interviews author Bronwen Hickman about a new book celebrating Australian Mary Gaunt, whose life was unprecedented for a woman born in the Victorian era. New York, NY (PRWEB) August 30, 2015 How do nations represent and historicize their female authors and artists? What is still left to do? C. M. Rubin interviews Bronwen Hickman about her new book, MARY GAUNT Independent Colonial Woman, which honors the Australian author, explorer and feminist who lived from 1861 to 1942. Worldwide travels by Mary Gaunt through the forests of West Africa, parts of the West Indies…
  • Axiom Consulting Solutions Releases a Safe Ashley Madison Email Verification Tool to Protect Consumers from Malware, Spyware, Viruses, and Phishing.

    30 Aug 2015 | 10:00 am
    Fake sites claiming to give spouses or other interested parties information on email addresses registered with affair website Ashley Madison are phishing and stealing millions of additional email addresses along with other personal data. As a cyber-security company dedicated to protecting consumers, Axiom Consulting Solutions has developed this tool to search the database with a guarantee that the site is void of malware, spyware, viruses, and the email address will not be placed on any mailing or marketing lists. Las Vegas, NV (PRWEB) August 30, 2015 Fake sites claiming to give spouses or…
  • US Bankcard Services, Inc. Donates to the Asian Youth Center

    30 Aug 2015 | 7:00 am
    US Bankcard Services, Inc. (USBSI) is happy to announce its donation of Los Angeles Zoo Tickets in support of the Asian Youth Center (AYC). City of Industry, CA (PRWEB) August 30, 2015 US Bankcard Services, Inc. (USBSI), recently presented the children of the Asian Youth Center (AYC) with tickets to the Los Angeles Zoo (LA Zoo). The LA Zoo is home to over 1,100 mammals, birds, amphibians, and reptiles, which represent over 250 species. The exhibits serve as a great place for young children to learn about all the different kinds of species that thrive in the animal kingdom. One of the newest…
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    The Red Rocket

  • Forget end-user consumer surveys – mining your own data is the the best way of getting a media hit

    Phil Szomszor
    7 Aug 2015 | 2:15 am
    The PR agency I work for is a big fan of consumer and B2B research for our clients. Getting the views of customers and turning this into stories that give a topical or interesting insight is time-honoured, cost-effective way of getting media coverage. But it’s challenging for two reasons. Firstly, it has become quite competitive, especially […] Phil Szomszor
  • Book review: Search Engine Marketing, Inc.

    Phil Szomszor
    21 Apr 2015 | 2:19 pm
    Previously I’ve considered myself an SEO hobbyist rather than professional, but it’s something I set myself a challenge to change earlier this year; so when I had the chance to review a new book about search engine marketing, I thought it was fortuitous timing. Search Engine Marketing Inc,: Driving Search Traffic to Your Company’s Web Site […] Phil Szomszor
  • Viral of the Month: Durex #Connect

    Phil Szomszor
    18 Mar 2015 | 3:45 pm
    So my virile viral video of the month is from Durex. At time of writing the video has seen over 25 million YouTube views ahead of Earth Hour on the 28th March, encouraging couples to #TurnOffToTurnOn and reconnect with their partner. Researchers from Durham’s Centre for Sex, Gender and Sexualities revealed that 40% of those interviewed […] Phil Szomszor
  • These PR ideas must die

    Phil Szomszor
    9 Mar 2015 | 10:17 am
    In last week’s Freakonomics radio episode, Stephen Dubner explored scientific ideas or accepted practices that should be retired. One example is the “left brain/right brain” construct, which according to professor of cognitive science, Sarah-Jayne Blakemore, makes “no physiological sense”. Another was the use of “mouse models” for medical research, which was nominated by oncologist Azra Raza, who says […] Phil Szomszor
  • Instagram poses online opportunities for yoga stars

    Phil Szomszor
    24 Feb 2015 | 2:55 pm
    So my Australian colleague Lucy says to me, “Major coincidence, one of my friends from home is on the front page of the Mail – she’s made it big as an Instagram star doing yoga.” It’s a nice story. Eliza Landgren taught herself yoga and started building up a following on Instagram (elle_fit), and has now […] Phil Szomszor
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    InkHouse Public Relations – Boston – San Francisco

  • The Method for Telling Great PR Stories: 6 Insights from Storytelling Expert Stuart Horwitz

    Beth Monaghan
    27 Aug 2015 | 7:14 am
    A great story is the soul of any good communications campaign. While it may sound easy on the surface, there are so many ways for a story to go wrong. The wrong headline, the wrong voice, the wrong message or the wrong medium can ruin the best stories. So what makes a good one? Sure, you need a hero, a villain, a crisis and a resolution, but the pulse of a great story is one thing: connection. In my ongoing pursuit of great stories, I went to the source. Stuart Horwitz was introduced to me as a book doctor, and that he is. He’s written two books, Book Architecture and Blueprint Your…
  • Remember Digg? It’s up to something new

    Alison Morra
    25 Aug 2015 | 7:45 am
    Digg started in 2004 as a website for users to discover, share and recommend web content. Members could submit a webpage for consideration and other members could vote that page up (“digg”) or down (“bury”). Voting for sites took place on digg.com, but many websites had “digg” buttons on their pages, allowing users to vote as they browse the web. The end product was a series of popular and trending content from around the Internet, aggregated by a social network. After acquisition talks with Google in 2008 fell through and a controversial 2010 redesign led to the…
  • Facebook Notes: The Next Publishing Platform?

    Kyle Coffee
    21 Aug 2015 | 12:40 pm
    Of all the changes and additions Facebook has instituted thus far in its young history, such as the News Feed layout, profile page layout, cover photo addition and auto-play videos, the sneaky increase in characters may have been the most overlooked. But as content publishing increasingly looms large on other social platforms, such as LinkedIn and the massive success that Medium has been, Facebook is testing an update to its Notes tool and seemingly transforming it into a Medium-like, long-form publishing platform. What does this mean for all of us self-publishers, from independent bloggers…
  • What Marketers Need to Know about Reaching the Centennial Generation

    Marissa Toselli
    20 Aug 2015 | 10:26 am
    Centennials, the generation that Business Insider comically defines as “a younger, better version of a millennial” have recently captured the attention of brands, publishers and quite frankly, the media in general. Born at the turn of the century, centennials are the first generation that experienced the full-fledged age of connectivity by having access to the internet since birth. What does this mean for marketers, communicators and publishers? Basically, it means we need to step it up. But first, let’s take a step back to think about how millennials have transformed the media…
  • Twitter Makes it Easier to Contact the Media…or Did They? The Pros and Cons of Unlimited-character Direct Messages

    Keith Giannini
    19 Aug 2015 | 1:16 pm
    Last week, Twitter officially lifted its 140-character limit on direct messages. PR folks rejoiced. Journalists cringed. Twitter has built its business on the 140-character limit, forcing all of us to cleverly get to the point before hitting the tweet button. This succinct and creative approach is also appreciated by journalists when it comes to nearly all forms of pitching, from email to social platforms to the phone. Twitter raising the direct message character limit to infinity may make the platform more user-friendly and enable us to communicate more effectively. It may even make it…
 
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    Susan Marie

  • This Is My Truth by La Owsia

    22 Aug 2015 | 10:13 am
     © Susan Marie This. Just. Listen. She speaks the truth of all truths. Mind-blowing, lovely, beautiful soul. La Owsia [Lauren] names this "This is my truth" and this IS also my own truth.   (function(d, s, id) {  var js, fjs = d.getElementsByTagName(s)[0];  if (d.getElementById(id)) return;  js = d.createElement(s); js.id = id;  js.src = "//connect.facebook.net/en_US/
  • This Is How I Love

    9 Aug 2015 | 5:43 pm
    First published on Rebelle Society  © http://www.alienated.me/wet-dreams do you want me to be dirty devil and angel  do you want me to stop writing such sweet lines and just say come to me bold and hard grab my hair, pull it  push your entire self deep inside of me until you nearly faint so we are both dizzy make me come rivers for you, because of
  • Let Me Be

    5 Aug 2015 | 9:58 pm
    First published on Rebelle Society Photo via Tumblr Let me be your dark horse. your white light. The northern star in the deep dank woods, leading you to safe ground. Let me be your wet dream, your every desire, your deepest fear, and greatest strength. Let me be the cool sweet jewel placed upon your finger, the ore of this earth, the most
  • i am

    5 Aug 2015 | 9:51 pm
    First published on Rebelle Society © Susan Marie I am that which cannot be caged, tamed, tried, understood, included, deluded, or left. Misunderstood. I am the fairy-tailed children asleep beneath blankets on a cool summers eve, books in palms, eyes shut tight, warding off monsters in closets underneath the bed. The angelic presence in dreams, the dark rising
  • ChalkFest Buffalo! 2015

    31 Jul 2015 | 4:02 pm
    WHAT:     ChalkFest Buffalo! 2015 WHERE:  500 Block Main Street Buffalo, NY - Located on Main Street in between Huron & Mohawk Streets  MAP HERE WHEN:    Saturday & Sunday, August 1st & 2nd, Noon-6pm both days WHY:      ChalkFest Buffalo! is a free annual event in the heart of Downtown Buffalo, hosted by the 500 Block of Main Street Association. With so many amazing things to do
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    Wakeman Agency

  • The Changing Role of the Event Planner

    wake101
    28 Aug 2015 | 4:00 am
    Job Vacancy – Event Planner: Coordinate events, booking entertainers, decorating facilities, ordering flowers, hiring wait staff and sampling menu. Serve as timekeeper and resource planner, managing invitations and assets (projectors, printers, lighting). The post The Changing Role of the Event Planner appeared first on Wakeman Agency.
  • Going Back to School: Signs Your PR or Event Team Needs a Reboot

    admin
    25 Aug 2015 | 4:00 am
    The Wakeman Agency’s “This Week in Social Change” feature takes a snapshot at high-impact headlines and happenings in the social-change space. We consistently mine the nonprofit and social-change landscape, assessing opportunities to learn from disruption in action, innovation in the works and even eye-opening missteps along the way. The post Going Back to School: Signs Your PR or Event Team Needs a Reboot appeared first on Wakeman Agency.
  • August 2015 Newsletter from The Wakeman Agency

    wake101
    21 Aug 2015 | 9:32 am
    Take Out, the monthly newsletter of The Wakeman Agency, is your one-stop shop for a rundown of the agency news. Get in the know about some upcoming events, Wakeman successes and, of course, the very best from our blog on PR, event planning, media relations and communications strategies for nonprofits and socially responsible businesses. To have the newsletter delivered straight to your inbox, sign up today. The post August 2015 Newsletter from The Wakeman Agency appeared first on Wakeman Agency.
  • This Week in Social Change

    admin
    18 Aug 2015 | 4:00 am
    The Wakeman Agency’s “This Week in Social Change” feature takes a snapshot at high-impact headlines and happenings in the social-change space. We consistently mine the nonprofit and social-change landscape, assessing opportunities to learn from disruption in action, innovation in the works and even eye-opening missteps along the way. The post This Week in Social Change appeared first on Wakeman Agency.
  • The Importance of Reviewing Your Resolutions during the Year

    wake101
    14 Aug 2015 | 4:00 am
    Many nonprofits started the year on a high note, with a fresh set of organizational resolutions. Usually under the terms “strategic planning” and “annual goal setting,” organizations outlined their aspirations for the year through focused meetings and committed them to ink through detailed documents. But, just as when individual people make New Year’s resolutions, nonprofits and companies alike lose often sight of the objectives they outlined months ago. The post The Importance of Reviewing Your Resolutions during the Year appeared first on Wakeman Agency.
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    Melissa Cassera

  • The “Grocery List” Method To Writing Your Bio. (So Easy. For Real.)

    melissa
    25 Aug 2015 | 5:34 pm
    Are you struggling to craft the perfect bio/ABOUT page for your website? Do you find yourself hovering over every line, paralyzed with uncertainty about whether what you’ve written is “good enough” or “persuasive enough”? Are you wracked with conflicting feelings about what kind of bio/ABOUT page is going to lead to the most clicks, sign ups, or sales for your business? If so, I gently encourage you to… chill out. This waffling and fretting is getting you nowhere. It’s a waste of your precious time and energy, and it’s becoming a big distraction… pulling…
  • How to spot a nightmare client in about 5 seconds flat.

    melissa
    19 Aug 2015 | 2:03 pm
    You’re on a blind date. You pull up to the bar and order a delicious hard cider. Your date rolls up, already trashed and reeking of beer, and immediately starts complaining about all of the people they’ve dated in the past. “But yooooou are different. You’re special. I can tell,” they gush, sloppily. “Want to head back to my place?” Uh, no thanks. You can tell – instantly – that this person is a creep. Or, who knows, maybe they’re decent but just going through a serious rough patch. Either way? They are NOT the one for you. Buh-bye. In…
  • How to reignite your motivation for that thing you were SO EXCITED ABOUT.

    melissa
    3 Aug 2015 | 5:24 pm
    You’re so excited about your new project, you can’t sleep. Millions of ideas whirl in your head. Your little fingers can’t type fast enough to keep up with the brilliance spilling out of your brain. OMG this is going to be the best product/service/book/class in the entire woooorld! And then, just as quickly as your rush of brilliance came, your creativity deflates. Suddenly, you find yourself staring at your piles of notes, scribbles and half-finished segments of this and that, feeling overwhelmed, stuck…or just bored out of your skull. Friends check in to ask, “So, how’s it…
  • Freaking out because nobody is buying? Read this.

    melissa
    28 Jul 2015 | 12:03 pm
    I get dozens of emails every week from business owners – particularly those going through a product or service launch – who are completely freaking out because their launch isn’t generating the sales they had hoped for. They’re glued to their computer and they are panicking, obsessing over microscopic details, scrambling to make last-minute changes, and pleading for some advice. It’s like the white walkers are descending and the entire world is flailing to an end. OMG, no one wants what I have!!! I’m such a loser. Everyone hates me forever. I think I need to change the…
  • Falling “out of love” with your business? Feeling bored, blah, bummed out? 4 ways to shift out of an emotional slump.

    melissa
    21 Jul 2015 | 9:24 am
    Some days, your business is rocking. Everything seems to land right into place. Customers are clamoring for your attention. Your content is exploding all over the inter-webs (so many likes! so many shares!). You get invited to appear on a hot podcast (who, moi?) and you feel like Beyonce slipping into a bedazzled gown for the Met Gala. All eyes on YOU. And other days? You fall into a puddle of crushing depression. Nothing seems to be going right. Your audience is totally not obsessed with you. In fact, they seem kinda repulsed. Maybe you get a snarky email from a disgruntled customer, or a…
 
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    Beckerman PR » Blog

  • #HuggingPuppies And The Power of Social Media

    Amanda Ferraro
    19 Aug 2015 | 10:02 am
    By Amanda Ferraro and Desiree Santiago Did you hear about the “hugging puppies” in Georgia? A photo of the two puppy pals went viral, and they were rescued from the shelter just hours later (the same day they were scheduled to be put down). Adorable, yes. But more than that, an indication of how social media has increased awareness of the important issue of abandoned pets. Sadly, many shelter pets are not as lucky as the dynamic duo from Georgia. In fact, according to recent stats, 2.4 million healthy adoptable cats and dogs are put down in U.S. shelters each year. In recent years,…
  • Five Years after the Citizen’s United Decision: Has Anything Really Changed?

    Tim White
    11 Aug 2015 | 12:11 pm
    As the 2016 presidential election gets under way, it’s worth looking at the effects of the US Supreme Court’s extremely controversial 2010 Citizens United decision (split 5-4) holding that the First Amendment prohibited the government from restricting independent political expenditures by non-profit corporations. Such restrictions were subsequently lifted for other entities, such as for-profit corporations and labor unions. In layman’s terms, this meant that businesses and organizations were free to spend unlimited amounts of money to advocate for the election or defeat of candidates…
  • Back to the Past – the 90s, that is

    Ashlee Blum
    4 Aug 2015 | 1:56 pm
    From fashion trends to actual brands, the 90s are making a comeback, and I can’t wait to pull out the Lisa Frank folder I’ve been saving for way too long! Chokers, belly shirts, jelly sandals and even scrunchies have arrived! And it’s not just 90s fashion trends, but brands as well.  Delias will be back soon as an online brand and Limited Too is even being resurrected by Bluestar Alliance. Yes, that’s right, LIMITED TOO! Unfortunately, it seems they won’t be selling adult sizes, but we’ll be able to buy the clothing for our children. Now, that we are bringing paychecks home (even…
  • Shipping Container Homes Can Provide a Solution to N.J.’s Affordable Housing Problem

    Kyle Kirkpatrick
    3 Aug 2015 | 7:14 am
    Originally published on NJ.com. There’s a great deal of cognitive dissonance in imagining a steel box that was once stacked on the shores of Port Newark as a viable place to rest your head at night. But using shipping containers for homes and commercial buildings may serve as a lower-cost alternative to traditional methods for affordable housing and commercial construction. The fact is, though, that while developers have, on a small scale, begun to conceive larger multifamily container structures, there has yet to be a substantive shift in development approaches. A quick examination of many…
  • To Sharent or not to Sharent?

    Ryan Smith
    29 Jul 2015 | 11:47 am
    Between my job and my personal life, I use social media a lot. I hesitate to say I’m addicted, but my wife may beg to differ. So with the recent birth of my daughter, I’ve had to ask myself: Do I want to be one of those parents who document their child’s entire life on the Internet? You know these people. They practice the religion known as “Sharenting.” It’s something that I’m truly trying to balance. While my baby is obviously the cutest baby in the history of babies, I find myself pausing every time I’m inclined to post a new photo of her or the latest tidbit about her…
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    The Access Point

  • Sparking Creativity at Any Given Moment

    David Garcia
    5 Aug 2015 | 3:34 pm
    What is creativity? It’s a difficult question to answer. Is it imagining things out of thin air?  Is it finding hidden patterns and chasing where they lead? Is it making connections between that which seems to be unrelated? Is it putting chips in your sandwich? The topic of what creativity is has been covered ad infinitum, so there’s no sense in us going down that same old road again. Creativity is like Supreme Court Justice Potter Stewart’s definition of obscenity – you know it when you see it. In public relations, we see a lot of creative things. In fact, we do a lot of…
  • Access Life Swap: Bridge to Bridge

    Ashley Barrett
    4 Aug 2015 | 5:43 pm
    A New York native and San Francisco socialite swap lives for one week…and public relations sparks fly when these two come face to face with Access’ Bridge to Bridge. Jessica has been living in San Francisco for a few years and enjoys city-wide festivals, sunny weekends in Dolores Park, and immersing herself in the Silicon Valley tech scene. Kelley, originally from just north of Westchester, NY moved to the “Big Apple” shortly after landing her Access gig. Now, she can be found wandering in the East Village, partaking in NYC’s famous Sunday brunch movement, checking out a new bar or…
  • Meet our Staff: Madison Hanna

    Madison Hanna
    24 Jun 2015 | 7:35 am
    They’re invaluable to what we do and how efficiently we can do it. We’re proud to have a ton of talented employees at Access and we’d love for you to get to know them. Here’s a quick Q&A with Madison Hanna, a senior account executive in our San Francisco office… 1. Where are you from and how did you hear of Access? Bits and pieces of me are from all over the Chicagoland area, but mostly the Windy City itself. Driven by fate and a need for a new adventure, I heard about Access from the wonders of the interweb. 2. Your role at Access includes: My role at Access includes…
  • Twitter Audience Insights: three things marketers should do immediately

    Trevor Jonas
    29 May 2015 | 10:49 am
    Earlier this week Twitter announced a new analytics tool for US users. The feature, audience insights, provides marketers with a dashboard that aggregates information about Follower demographics, interests, purchasing behavior and more. To access the new dashboard, users can login to ads.twitter.com and select ‘Audience Insights’ from the ‘Followers’ drop down, or login to analytics.twitter.com and choose ‘Followers.’ Here are three things marketers should do immediately with audience insights. Examine current follower demographics The demographic tab on the audience insights…
  • Meet our Staff: Christine Montes, Digital Hero (Account Supervisor)

    Christine Montes
    27 May 2015 | 9:36 am
    They’re invaluable to what we do and how efficiently we can do it. We’re proud to have a ton of talented employees at Access and we’d love for you to get to know them. Here’s a quick Q&A with Christine Montes, an Account Supervisor, Digital in our San Francisco office… 1. Where are you from and how did you hear of Access? Sweet home, Chicago! I worked at Zócalo Group, a social media and word of mouth marketing agency in Chicago, which is actually a sister agency to Access. I love my city, but the winter months…not so much. They introduced me to Access, and here I am! 2. Your…
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    who. what. where. when. why. how.

  • We’ve moved our blog site to our website.

    Deanna White
    20 Aug 2015 | 3:28 am
    visit http://www.storylinepr.ca/blog You can catch our most recent posts on all the latest PR tips, trends and best practices over at http://www.storylinepr.ca/blog/
  • Brands have turned to telling stories that warm our hearts.

    Deanna White
    4 Dec 2014 | 11:35 am
    Marketers have been pulling on audience heart strings and appealing emotions for years, however the tactics have changed. Brands are no longer trying to convince customers why their products are bigger, better, stronger and how they will benefit. Instead, they have turned to storytelling, appealing to human emotion that is focused on the sentiment behind the brand, by doing something completely unexpected and the reaction is heartwarming. Here are two Canadian airlines who tell their own story about the spirit of giving at Christmas. WARNING. Get out the Kleenex before viewing. (You…
  • 3 Essential Steps to Media Coverage

    Deanna White
    3 Dec 2014 | 4:55 am
    Getting media coverage for your story is hard work. It takes initial and continued effort to build your relationship with reporters and media outlets. Below we provide you with 3 essential steps to telling your brand story to media. From laying the ground work to pitching your story and following-up, we outline best practices along with some helpful links to our blog. Step 1: Lay the groundwork Determine what makes your story newsworthy Does your release have “news value”? Tell your story through pictures, video and sound (this will increase the likelihood of media pick-up) Tell your…
  • Surprise and Delight your Customers

    Deanna White
    14 Nov 2014 | 9:34 am
    We are big fans of ‘Surprise and Delight’ marketing. How can you not be? The impact is emotional and powerful. The term is fairly new to the marketing realm, but the concept isn’t. Designed to be fun, ‘Surprise and Delight’ is a marketing strategy where companies randomly select an individual or group to receive a gift or experience. The unexpected “wow” factor, coupled with a personal touch, is what makes marketing human and memorable. Not all brands have the kind of budget to pull off a campaign on the same scale as some of these examples, but with the…
  • Storytelling – lessons from my 10 year old

    Deanna White
    9 Nov 2014 | 4:59 am
    I was recently helping my daughter with some research on a topic for her class presentation. As we googled the subject, I was teaching her how to develop story content by pulling out the salient points on the topic to include in her report. What I found interesting about the topic, she obviously didn’t with the response… “Mom, they already know that. I don’t want to bore my audience to death. If I include that, they’ll all fall asleep on me.” She continued to draw on facts and tidbits she thought her class might find interesting. The fact that she didn’t pull the key…
 
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    Communiqué PR Blog

  • Tweet Your Way to Success

    Brianne Campion
    28 Aug 2015 | 9:00 am
    Twitter recently posted its second-quarter earnings.  While the company’s revenue exceeded expectations, it reported not feeling fully satisfied with the amount of user-growth. I found this to be shocking considering Twitter is the largest platform for third-party content with the number of tweets averaging around 500 hundred each day from over 300 million users. Twitter is such a unique form of social media as it limits characters per tweet to 140 and yet provides a channel for unprecedented amounts of interactions between users and contains a vast amount of information – to the point…
  • Case Study: Launching a Satellite-Imaging Startup

    Danielle Zarrella
    26 Aug 2015 | 9:00 am
    BlackSky Global is a satellite imaging company and the newest startup in Seattle’s burgeoning space industry. In June, the company announced its plan to deploy a 60-satellite imaging constellation to provide high-resolution images of the globe in near-real time. The company’s “satellite imaging as a service” business model provides cost-effective access to images from space to businesses, organizations, and governments that cannot or do not wish to capitalize their own constellations. Like many other startups, BlackSky Global was starting from scratch and needed guidance around…
  • 5 Ways to Establish Yourself as a Thought Leader

    Alice Espana
    17 Aug 2015 | 9:00 am
    What’s the fun in knowledge if you can’t share it with others? A thought leader – a trusted source, in PR parlance – shares what they know, what they think, and what they believe in with other people. A good way to help develop your career is to develop yourself as a valuable expert in your field. But how exactly do you gain credibility and authority? The answer is simple: through content creation and authenticity. When we talk about thought leadership, what we really mean is value – what value do you bring to X, Y and Z and what contributions do you bring to the table? Following…
  • Let Your Brand Decide: Journalist, Influencer, or Both

    Brianne Campion
    12 Aug 2015 | 9:00 am
    In recent years we have seen a rise in the number of blogs and social networks that include Facebook, Twitter, and Snapchat. Consequently, brands have experienced a flood of both positive and negative opinions coming from user reviews and online word-of-mouth messaging. This should come as no surprise considering it is an age-old fact that recommendations are one of the most influential marketing tactics. Forbes credits word-of-mouth marketing as the “most important” form of social media, with 92 percent of consumers admitting the “recommendations from friends and family always trump…
  • How to Combine LinkedIn Company Accounts Without Losing Followers

    AnnMarie Henriksson
    5 Aug 2015 | 9:00 am
    Having a strong brand on social media is important not only for a company, but also for the user who is trying to learn more about the services it provides. If a company has multiple accounts on one social media platform it can cause confusion. Many times someone who is foreign to an organization will stop their search at the first company account they come upon, completely unaware of another account that is out there and that this company offers exactly what they need. After learning this, an organization may decide it wants to take action and have one LinkedIn profile.  After brainstorming…
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    PRSAY – What Do You Have to Say?

  • America’s dynamic diversity and what it means for PR professionals

    Ted Nguyen
    28 Aug 2015 | 8:00 am
    Editor’s note: In August, PRSA will celebrate PR Diversity Month by focusing on the diverse communities, people and practices that comprise the public relations profession. We will also be providing advice and insight on how to build a better PR industry through diversity and inclusion. We’ve invited PR practitioners and thought leaders to offer their insights […]
  • Reflexiones sobre la diversidad

    Ana Toro
    27 Aug 2015 | 8:00 am
    Editor’s note: In August, PRSA will celebrate PR Diversity Month by focusing on the diverse communities, people and practices that comprise the public relations profession. We will also be providing advice and insight on how to build a better PR industry through diversity and inclusion. We’ve invited PR practitioners and thought leaders to offer their insights […]
  • Diversity: “We’re all different…it’s a good thing.”

    Adriana Galdamez
    25 Aug 2015 | 8:56 am
    Editor’s note: In August, PRSA will celebrate PR Diversity Month by focusing on the diverse communities, people and practices that comprise the public relations profession. We will also be providing advice and insight on how to build a better PR industry through diversity and inclusion. We’ve invited PR practitioners and thought leaders to offer their insights […]
  • The Path To PR

    PRSA Staff
    21 Aug 2015 | 12:08 pm
    Editor’s note: In August, PRSA will celebrate PR Diversity Month by focusing on the diverse communities, people and practices that comprise the public relations profession. We will also be providing advice and insight on how to build a better PR industry through diversity and inclusion. We’ve invited PR practitioners and thought leaders to offer their insights […]
  • 7 Skills That Prove PR Is The Right Career For You

    Sheila Tartaglia
    20 Aug 2015 | 9:12 am
    Editor’s note: In August, PRSA will celebrate PR Diversity Month by focusing on the diverse communities, people and practices that comprise the public relations profession. We will also be providing advice and insight on how to build a better PR industry through diversity and inclusion. We’ve invited PR practitioners and thought leaders to offer their insights […]
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    ComPRehension

  • Why Join a PRSA Chapter?

    Courtney L. Anderson, APR
    26 Aug 2015 | 8:00 am
    Chapter membership provides numerous opportunities to grow and develop – both professionally and personally – something I learned first-hand when I joined PRSA Hampton Roads in 2009 with only two years’ experience in public relations. My goal was simple; I wanted to build a professional network and have the opportunity to learn from senior PR practitioners in the local market. Little did I know I would gain so much more through my chapter membership. I’ve served on numerous committees and the chapter’s Board of Directors, earned my APR and currently serve as chapter president. But…
  • Re-invigorating My Passion for Public Relations

    PRSA
    17 Aug 2015 | 8:00 am
    Editor’s note: This is the part of an ongoing series of articles from communicators who have earned their Accreditation in Public Relations, describing what lead them to become accredited and what the accreditation experience was like for them. The Accreditation in Public Relations (APR) process seemed daunting to me, so I avoided it for a few years. Luckily, my PRSA mentors kept on me and I submitted my application in the spring of 2014. As I prepared for the Readiness Review, I was able to reflect on some of my career highlights and projects I’m most proud of. I enjoyed the opportunity…
  • Make Your APR an Award-Winning Investment

    PRSA
    10 Aug 2015 | 8:00 am
    Editor’s note: This is the part of an ongoing series of articles from communicators who have earned their Accreditation in Public Relations, describing what lead them to become accredited and what the accreditation experience was like for them. If you work in PR, you’re a busy person. It just comes with the territory. So it goes without saying that every moment you spend on one thing is a choice not to invest that moment in something else. The Accreditation in Public Relations (APR) absolutely requires a great deal of work, and in total will likely take about six to 12 months to complete.
  • Putting the “Y” back in Public Relations

    MikeNeumeier
    5 Aug 2015 | 8:00 am
    Lately, we have started asking “why?” more often. It’s not that we’ve regressed back to our toddler days. Rather, we believe this simple question has the power to make us, and our clients, better communicators. As any 4-year-old will tell you, the power of “why?” lies in its implicit questioning of the status quo. Just because something’s always been done one way, doesn’t mean it should continue to be. After all, Einstein’s definition of insanity is repeating the same action but expecting different results. So let’s put the “why?” back in public relations, by reminding…
  • When It Comes to the APR, One Is the Loneliest Number

    PRSA
    28 Jul 2015 | 8:00 am
    Editor’s note: This is the part of an ongoing series of articles from communicators who have earned their Accreditation in Public Relations, describing what lead them to become accredited and what the accreditation experience was like for them. In rowing, it’s known as the “moment of swing.” You experience it when all crew members are completely in sync and the boat feels as though it’s traveling farther and faster than anyone thought possible. Achieving that moment is truly special. It’s proof positive that working together allows us to find greater success much sooner than we…
 
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    March Communications

  • Hacks and Flacks Podcast Ep. 16: Air Force Ones In Mint Green

    James Young
    27 Aug 2015 | 7:46 pm
    The last time you went shopping, did you actually drive to a store, or did you just stroll over to your couch and log into your computer or phone? If you bought online because the cost was lower, did you wish you had an opportunity to pick up and preview whatever it was you purchased? Even though websites and mobile apps have taken some traffic away from brick-and-mortar retailers, customers still crave an engaging in-store experience, and that desire has helped some of these stores undergo a renaissance of sorts. This week, we were joined by Marcus LaRobardiere, Assistant Marketing…
  • Welcome, Marina: Our Newest Assistant Account Executive

    March PR
    20 Aug 2015 | 6:19 am
    Today we welcome Marina Askari, our newest assistant account executive. We asked her a few questions to get to know her better. 1. Where were you born? Alexandria, Virginia 2. Where did you attend school? University of Richmond in Richmond, Virginia. Go Spiders! 3. Where did you work before March? Greenough Communications 4. What do you like to do for fun? I like to cook, run, travel and do yoga. I also like melting crayons and “painting” with wax! 5. Where was your last vacation? New Hampshire 6. What’s your favorite book? It changes from time to time, but recently, I read a…
  • The Roundup: PR News for the Week of August 24

    March PR
    19 Aug 2015 | 8:31 am
      PR PROfile: Erica Frank, March Communications Bulldog Reporter – August 14, 2015 Erica Frank, our account director based in the Chicago office, was featured in Bulldog Reporter. Check it out to learn a bit more about Erica and March Communications. 5 Quotes that Highlight the Power of Storytelling PR Daily – August 17, 2015 What’s your favorite way to tell a story? This article contains some great quotes for PR and marketing professionals on the power of storytelling. 5 Skills for Better Strategic Communications PR News – August 18, 2015 As a PR professional, it…
  • The Roundup: PR News for the Week of August 17

    March PR
    17 Aug 2015 | 10:43 am
      Emerging Tech PR: Apple Ranked Most Recognizable IoT Brand, with Google Least Recognized Among Consumers Bulldog Reporter – August 10, 2015 According to a recent Internet of Things (IoT) survey, 48% of consumers are most familiar with Apple devices, followed by Samsung at 22%, Amazon at 15% and Google at 13%. Do these findings come as a surprise to you? Three Innovative Ideas for Using Long-Form Content to Successfully Engage Customers MarketingProfs – August 11, 2015 What do brands need to do to stand out these days? This article discusses ways that companies can leverage…
  • Welcome, Samantha: Our Newest Senior Account Executive

    Liz Swenton
    17 Aug 2015 | 1:45 am
    Today we welcome our newest senior account executive to the team, Samantha Bell. We asked her a few questions to get to know her better. 1. Where were you born? I was born in Boston, MA and grew up in Melrose, MA. 2. Where did you attend school? I attended The University of New Hampshire 3. Where did you work before March? Before March, I worked at Matter Communications. 4. What do you like to do for fun? Fun for me is great company, lots of laughs, nice weather, and delicious food and drinks! I love a good Pilates class and more recently have been into photography. 5. Where was your last…
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    Doug Haslam

  • Social Media Top 5: I Get Positive About Brands Online

    Doug Haslam
    22 Aug 2015 | 12:49 pm
    As the New Social Media Top 5 gathers momentum, this week I noticed a number of stories about brands online and how they handled a situation well or did something I liked. That’s right, I’m toning down the snark (sort of) to show what a nice guy I can be. Many of these stories are well-picked-over like a yard sale at noon, but I’ll try to find one question or nugget in each that has been less-discussed: Image Credit: Anne Worner on Flickr Target What we all know – When a brand makes a controversial decision, the tendency is to stand behind the decision without…
  • Social Media Top 5: The Triumphant Revival

    Doug Haslam
    17 Aug 2015 | 5:22 am
    I’ve laid off the blog so long – not to mention the “Social Media Top 5” semi-feature – that one might think it was “dead.” I dislike when people in marketing declare things dead just to get attention (almost as much as when marketers declare the latest unproven, not-widely-available tool “the next big thing”), so time for a revival and five things that, like this blog, are most definitely not “dead.” Photo Credit: Maureen Barlin on Flickr 1. “LOL” – According to Facebook, people are not using…
  • Swearing as Business Model – Bad Idea or Good For You?

    Doug Haslam
    23 Apr 2015 | 5:40 pm
    Image Credit: A Syn on Flickr Anyone who knows me know I can out-swear any sailor, and be creatively obscene in the process. However, when it comes to speaking or writing in public, I very rarely use those blasted cusswords – yes, rarely, as I have on a few occasions let context be my excuse for a naughty syllable or two. I’m ok with swearing, and you would have to try really hard to offend me. I have, therefore, mixed feelings when I see people in the marketing industry use swears as part of their business personality. I get that people want to have an edgy personal brand…
  • This Blog Page Was Intentionally Left Blank

    Doug Haslam
    20 Feb 2015 | 6:23 am
  • Stop Using “Humblebrag”

    Doug Haslam
    26 Jan 2015 | 7:13 am
    Photo Credit: Thomas Hawk on Flickr (per CC license) It has been a few years now, and people are still using the term “#humblebrag.” I have about had it. It’s not a word. The very use of this non-word shouts- no, SCREAMS – “I’m not really being humble and I want you all to bow down to how cool I am.” But you are not being cool, you are being a jackass. Let’s break down this non-word via Merriam-Webster. Here is humble: hum·ble adjective həm-bəl also chiefly Southern əm-: not proud : not thinking of yourself as better than other people  …
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    Jennings & Associates Communications, Inc.

  • Serving Up Fresh, Tasty Editorial Content on Time, Every Time

    Pat Rarus
    21 Aug 2015 | 12:56 pm
    A public relations agency’s role can be likened to that of a sous-chef who must please two distinctive yet equally important types of people. The chef must prepare and/or supervise the preparation of delectable meals to delight the restaurant’s customers. At the same time, s/he must satisfy the requirements of the boss – likely the restaurant owner. For example, the food must look and taste delicious – both the customer and restaurant owner insist on those qualities. At the same time, the chef must not spend too much time preparing any one particular dish or spend too much money on…
  • Why I love what we do!

    PJ Jennings
    3 Jul 2015 | 11:43 am
      In this time of celebrating our nation’s formation and accomplishments, it makes me think about how much I’ve learned and how lucky I am to be working with some of the brightest minds and companies that have, in part, helped changed the way we do business. In our marketing communications capacity here at J&A, we oftentimes get an inside view of designers’ and engineers’ work on the next evolution of products and solutions. Over the past 25 years, I have been able to experience great leaps in technology. Fast forward to today, and we have private companies sending rockets to…
  • Reports of the Death of Grammar are Greatly Exaggerated

    Pat Rarus
    22 Nov 2013 | 4:07 pm
    Paraphrasing the famous quote by Mark Twain on his reported death is an appropriate way to begin this blog. With tweeting and texting often considered the new-normal way of communicating quickly, you may wonder why anyone still cares about proper grammar, correct spelling, punctuation and syntax. Despite the shorthand uses of words and phrases, however, it is still important to use proper grammar and punctuation when writing and speaking. Why?  To begin with, proper grammar captures your readers or listeners’ attention as they concentrate on what you have to say and not your mistakes.
  • Public Relations and Social Media – Not mutually exclusive!

    PJ Jennings
    13 Sep 2013 | 2:11 pm
    Lately, in the B2B world, I’ve run across folks who think that PR and social media are two distinctly different activities. While metrics and particular mechanics can be different i.e., posting a YouTube video instead of pitching a journalist, the goal is the same – get people talking favorably about your company, product or service. I compare social media much like going to a party where you don’t know many people . You walk in, introduce yourself (remember your first Tweet?) and engage in conversation. Invariably, the conversation gets to the discussion of what you do for a living,…
  • Paper or Plastic?

    Priya Jones
    4 Jun 2013 | 9:41 am
    Both! When it comes to generating strong buzz around a client, both print and online coverage are absolutely key. Does one trump the other? Not at all. In fact, if anything, the two mediums complement each other to a T. Despite this powerful combination, however, many clients find themselves leaning towards one or the other. As communications professionals, it is our job to educate them on the powerful partnership between print and online. Though today’s brands are tuned in to their online presence, it’s that tangibility of print coverage in a newspaper or popular magazine that gets them…
 
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    PR Conversations

  • Starting a global conversation on global public relations standards

    Heather Yaxley
    11 Aug 2015 | 10:53 am
    We have received an invitation from Professor Anne Gregory and Jean Valin for all readers and contributors to PRConversations to get involved in a global project defining the capabilities of proficient public relations practitioners. It’s the Global Body of Knowledge project, or GBOK for short – and your wisdom and knowledge is being sought to get this right. Anne and Jean write: Over the last couple of years a number of professional associations, including the Public Relations Society of America, the Swiss Public Relations Association, Public Relations Institute of Australia and IABC…
  • Stockholders in the Corporate Family – or contemporary activists?

    Heather Yaxley
    5 Aug 2015 | 2:19 pm
    In 1948, W Howard Chase tackled the topic of Stockholders in the Corporate Family in his chapter in the book Your Public Relations (serialised here), with the intention of challenging conceptions of them as a ‘thin-lipped fiscal schemer’, ‘money-baron’ or ‘decadent, bespectacled aristocracy’. Fifty years later, the global financial crisis began, and today the image of stockholders continues to suffer with an impression that their interests are short-term returns on their investment at all costs. Chase is best known for his work in originating the term…
  • Applauding the community at the Fringe

    Judy Gombita
    20 Jul 2015 | 6:26 am
    It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Prologue  I’ve held a number of volunteer roles over the years, many of them board or committee participation in industry associations (LERN, CPRS and IABC/Toronto). Moreover, I’ve contributed to other areas, such as a steering committee for a charitable organization’s high-profile special event and a variety of volunteer roles (over numerous years) at the Art Gallery of Ontario.
  • Public relations tribes in the global village

    Heather Yaxley
    25 Jun 2015 | 1:29 pm
    There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications – creating different tribes. I think this is fallacious – here are my reasons why.     When I wrote my answers to the PR Conversations Proust Questionnaire five years ago this very week, I mentioned Orwell’s 1984 as a work of fiction that had influenced me. I stand by that decision, and most of my other responses, apart from my identification with an academic tribe. I said that in my PhD work I am a critical realist, but over the past…
  • Refreshing PR Conversations Redux

    Heather Yaxley
    20 Jun 2015 | 3:14 am
    In 2010, we took a new approach to PR Conversations – as we saw it, creating a Redux version. Five long years, and after nearly 600 PR Conversation posts, we’ve refreshed the look and feel, but continue to offer a platform for informed discussion, where a wide variety of voices can converse about public relations in a global-local context. You will find the same editorial team approach which we believe offers a cohesive approach to the content, without losing the spontaneity of responding to new ideas and emerging issues. When PR Conversations originally launched in the…
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    Public Relations Sydney

  • How to get the media to call you

    Catriona Pollard
    17 Aug 2015 | 6:00 pm
    The media is a powerful platform that can be used to share your story and expertise. This can help you to build a positive reputation and solid credibility for yourself and your brand. However, getting journalists to call you for an interview isn’t easy. Recently, I was the featured social media expert in a story […] The post How to get the media to call you appeared first on Public Relations Sydney.
  • The new marketing tool: Personal Branding

    Catriona Pollard
    3 Aug 2015 | 6:49 pm
    In today’s competitive environment, personal branding is critical if you want to be seen as a leader in your field. Your opportunities expand when you have a strong personal brand and it helps to carve out your niche as a thought leader and expert. Personal branding comes into play in today’s competitive business environment as […] The post The new marketing tool: Personal Branding appeared first on Public Relations Sydney.
  • How to get inside the mind of a journalist

    Catriona Pollard
    20 Jul 2015 | 6:00 pm
    Sometimes, a great idea might hit you, and you know that it would be perfect for a certain outlet. The problem is, how will you get the journalist's attention so they will read your media release over the myriad they get in their inbox every day? The post How to get inside the mind of a journalist appeared first on Public Relations Sydney.
  • How to amplify your media coverage

    Catriona Pollard
    6 Jul 2015 | 5:00 pm
    Congratulations, you’ve just scored a fabulous piece of media coverage! Now, what are you going to do next? No longer is it just yesterday’s recycling! Securing media coverage is just the tip of the iceberg when it comes to raising your profile as a recognised expert. I treat all of my media appearances as powerful and shareable content which can be amplified across my platforms. The post How to amplify your media coverage appeared first on Public Relations Sydney.
  • 5 PR Personalities – which one are you?

    Catriona Pollard
    22 Jun 2015 | 4:21 pm
    Good PR practice doesn’t come naturally to everyone and if you are noticing your competitors in the media, chances are they aware of what good PR practice entails. Pitching newsworthy and relevant stories to journalists is a great way to gain media coverage, and if done correctly is a sure fire way for you to […] The post 5 PR Personalities – which one are you? appeared first on Public Relations Sydney.
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    Digital Park

  • Checking in with Larry Birger Scholarship winner Mina Kimes

    Josh Merkin
    26 Aug 2015 | 9:03 am
    Coming up in October 2015, rbb will present the second Larry Birger Young Business Journalist of the Year Award at the National Society of Business Editor and Writers (SABEW) fall conference in New York City. The award, named after one of rbb’s founders and former Miami Herald business editor and SABEW president, recognizes the work of young journalists and provides one grand prize winner with a $1,500 cash prize and an all-expenses paid trip to NYC to accept the award at the fall conference. With the big day coming up, rbb conducted an email interview with last year’s winner, Mina Kimes,…
  • 4 reasons PR pros make the best cocktail party dates

    Stacy Merrick
    11 Aug 2015 | 10:25 am
    This story was co-written by Sasha Blaney. As public relations professionals, we’re expected to be knowledgeable about our clients, well-versed on current events and quick on our feet. It just so happens that the qualities that make us good at our jobs also make us the best date for any party! If you’re looking for a companion that you won’t have to babysit all night, look no further than your friends in the public relations industry. Learn why our industry is full of professionals who know how to work a room and impress your boss. 1. You Can Talk to Us About Anything With clients in…
  • 3 ways the FPA convention reshaped the way I think about journalists

    Sasha Blaney
    6 Aug 2015 | 12:16 pm
    I recently had the honor of attending the Florida Press Association Convention in Orlando. I have always respected the work of journalists – at one point I even aspired to be one. But these days I focus my time on becoming a PR pro, where I spend a lot of the day emailing, calling, and (dare I say) “stalking” reporters for stories. After spending 48 hours surrounded by these professionals, I have a newfound respect for the industry and am excited about the many possibilities the future holds for bringing the press and public relations together. My journey began sitting in banquet halls…
  • Trumping civic engagement: How “The Donald” is spotlighting the political process

    Jeanine Karp
    22 Jul 2015 | 10:40 am
    Donald Trump ignited a firestorm with his “not a war hero” comments directed toward John McCain. While it’s hard to argue that these, along with his previous comments about Mexicans, were anything but distasteful, they also may bring a lot of good. Love or hate him, “The Donald” always draws a crowd. I would venture to guess that since he entered the presidential race there are more people paying attention to a primary election cycle than ever before. Politics aside, I have always admired many of Donald Trump’s PR skills. If there is a trending news story even tangentially…
  • The value of designing multi-generational marketing campaigns

    Stacy Merrick
    21 Jul 2015 | 9:23 am
    Everyone’s talking about millennials – from what they buy, to where they choose to live and how they read their news. With the 2016 election season ramping up, you can expect millennials to stay in the headlines as candidates work to activate this huge voting block with a notoriously low turnout. However, while this generation may have captured the attention of marketers, political strategists and media outlets, they still only make up 30 percent of the adult population and represent less than one fourth of discretionary spending. In short, don’t forget about the “70 percent”…
 
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    Communication Studies

  • Lobbyist Salary, Requirements and Career Information

    kinitex
    27 Aug 2015 | 9:16 pm
    When it comes to politics, getting the results you want often comes down to who you know and getting them to see things your way more often than not. For many organizations across the United States, one of the best ways to ensure they will get the results they want is using lobbyists to help sway those in power. Lobbyist Job Description In the most simple terms, a lobbyist is a paid activist who represents either a group of people or an individual. The job of the lobbyist is to use their skills of communication and persuasion to either get something changed or keep things as they currently…
  • Sales Manager Salary, Requirements and Career Information

    coms
    27 Aug 2015 | 9:15 pm
    Managerial positions, sales managers included, are highly coveted jobs that are constantly surrounded but competition. Strong computer and communication skills, related experience and superior creativity give college graduates access to all the good opportunities. While long hours including late nights and weekends and a large amount of travel is required of sales managers, they are always rewarded with high salaries. This job category is very important and visible in companies and paves way for advancement to very high ranks. Job Description Sales manager’s responsibilities and job…
  • Account Executive Salary, Requirements And Career Information

    coms
    27 Aug 2015 | 9:12 pm
    Account executives typically work in a number of industries, whereby they make sales and gain new clients. Therefore, a background in marketing, advertising, or sales is beneficial and necessary for individuals working in this career. What is an Account Executive? Accounts executives are primarily responsible for taking care of the company’s clients and also maintaining company-client relationships. This often involves working with multiple clients while trying to increase how much business an organization does with those particular clients. Usually, an account executive holds an important…
  • Getting Started With Social Media

    coms
    21 Aug 2015 | 12:27 am
    Never before has society witnessed such an impactful force socially. Social media has blown up and redefined how we communicate with each other, with companies and with those who were once unreachable. Want company or product reviews? Check out their Facebook page. Have a question you need answered right now? Tweet the person or company. Want to declare your love for your favourite celebrity? Leave a comment on their Instagram post. Social media has opened up the communication channel for unprecedented access to each other. This is not only true for individuals but companies and organizations…
  • School Counselor Salary And Career Information

    kinitex
    20 Aug 2015 | 2:10 pm
    Job Description School counselors typically perform the following tasks: Evaluate and advise students using interviews, counseling sessions, interest and aptitude assessment tests. High school counselors typically provide information to students about college, university, vocational or technical schools, internships, apprenticeships, or volunteering opportunities. Help students overcome social, behavioral, and personal problems through counseling. Provide individual and group counseling in cases of student emergency or need. Work with students to develop good study habits and valuable skills…
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    Doktor Spinn

  • What Does A Community Manager Do? +Bonus: The CM Toolbox

    Jerry Silfwer
    16 Aug 2015 | 11:51 pm
    I like to think of the community manager as a classical conductor, dedicated to showing the online community (the orchestra) how to get in sync, never through force or coercion, but by using the magical powers of suggestion alone. ‘Community Manager’ has become an increasingly popular job title. But what exactly is the role of a community manager? What does a community manager do? Here goes: Community Management As A PR Specialisation When you’re working with PR, you tend to see a world full of various stakeholders with the power to influence the agenda and…
  • Why Freelancers Are Rising As The New Marketing Elite

    Jerry Silfwer
    10 Aug 2015 | 10:31 am
    I’ve met my fair share of venture capitalists — and entrepreneurs seeking their funding and support. One online startup I used to know went through 25-30MSEK (2,6-3,1MEUR) in less than two years without generating any revenue whatsoever. The VCs wanted a ‘unicorn investment’, the entrepreneur wanted a yacht. But as for most venture-backed online startups, in the end, it just didn’t work out for anyone. Lots of interesting marketing practices (growth hacking, viral loop design, ramping up, quant marketing etc.) comes out of the online startup space and these…
  • Freelance Life: My Morning Routine

    Jerry Silfwer
    31 Jul 2015 | 10:15 am
    I’m a firm believer in the idea that the first 1-2 hours of one’s day should be completely scripted to avoid decision fatigue, simply by saving your energy for more important decisions that might come up during the day. So I make sure to follow a pretty strict morning routine. Some days I fail to follow each step, especially when I’m traveling, but when I get everything right, then I feel great for the rest of the day! But when my son Jack came along a little less than a year ago, I had to drastically change my morning routine. As a parent (and a freelancer!),…
  • How To Spin Instagram And Gain Thousands Of Passionate Followers

    Jerry Silfwer
    6 Jul 2015 | 12:08 pm
    Instagram has become a social network many companies and organizations consider building a following on. But how do you become successful as a brand on Instagram? Are there any magic hashtags that you can use? Or a way to game the Instagram user recommendation engine? Should you sharpen your comedy skills — or just take some photography classes? Well, there is a profound spin strategy that will help you. But it might just not be what you think … Here goes: What Seems To Be Working The Instagram “Celebrity Effect” One obvious way to get hundreds of thousands of…
  • How To Streamline Your Social Media Marketing Efforts With Content Themes

    Jerry Silfwer
    15 Jun 2015 | 12:58 am
    It’s time for a Monday Challenge again. Here we go: How should I prioritize where to put my time and energy between all various opportunities and social channels in digital marketing? — Camilla, Sweden. It’s sort of becoming my modus operandi to recommend a shift in perspective. But a shift in perspective is exactly what’s needed here! Instead of thinking about where to put energy and resources, I suggest focus on what you might have to say and whether or not this will be interesting to anyone or not. Like this: The Consumer Perspective When I advise brands,…
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    Cision » Featured

  • 4 Ways to Measure Podcasting Success

    Katie Gaab
    29 Aug 2015 | 5:30 am
    Podcasts like “Serial” have proven how hosts can effectively engage with an audience, and communicators are starting to look at this growing medium in a new light. Slate is investing in its own podcasting network, Panoply. Whether or not Panoply will turn into a success depends on many variables, but how can you quantify that success? Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Podcasts are a tricky medium to…
  • MediaPulse | A Weekly Media Round-Up

    Cision Staff
    28 Aug 2015 | 6:53 am
    Here’s the top media industry stories we’re following this week: The Big News: WDBJ-TV newscast gives a moment of silence and tearful memoriam for slain colleagues (Chicago Tribune); Stock market turmoil (NBC News); Publishing exec Liz Perle passed away (Boston Globe) Talking Points: New York mag looks at the three men to become the next publisher of The New York Times (New York); Scientific American turns 170 this week making it the oldest continuously published magazine in U.S. (Poynter); Donald Trump has Univision’s Jorge Ramos escorted out from press conference (Adweek) and then…
  • How to Create a Best-Laid Crisis Communication Plan

    Erin Feldman
    28 Aug 2015 | 5:15 am
    The best-laid plans can go sideways. But that doesn’t mean you shouldn’t make them, particularly when it comes to crisis management. The best plan is the one set in place and put in motion. It keeps things running smoothly even when Twitter or the media goes into a feeding frenzy. What are practical steps to take when making that plan? Here are six ideas: 1. Identify vulnerabilities. Crisis communication pros use the term “vulnerability audit.” Basically, you consider all the internal and external factors that could lead to bad publicity. Internal factors are organizational. Maybe a…
  • The PR Pro’s Guide to Podcasting

    Brian Conlin
    27 Aug 2015 | 8:30 am
    In May, Jamie Turner of 60 Second Marketer stood at the front of a conference room at Social Shake-Up 2015 promising an interactive presentation about podcasting for communication. The amount of interaction likely surprised him. The lecture turned into a roundtable discussion. At one point, Turner who had gone from leader to leading participant, pulled out a pad and pen to record tips offered by the audience so he could improve his own podcasts. Turner is a no-doubt-about-it podcasting expert. The Jamie Turner Show has a five-star rating on iTunes and his episodes feature conversations with…
  • How Instagram Is Becoming a PR Powerhouse

    Erin Feldman
    27 Aug 2015 | 5:30 am
    Instagram is changing. Its latest updates to the Search and Explore functions are turning the social network into an easy-to-navigate news source. That’s the true aim; Kevin Systrom, co-founder and CEO of the network, says that Instagram is designed to be a 100 percent visual experience that is more timely, efficient, and effective than television. That means the network could become PR pros’ social media go-to. Twitter still has its place, particularly in engaging with reporters, journalists, bloggers and influencers. However, Instagram may become a crucial tool for detecting and…
 
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    PR Council

  • Nutty write-in candidates, Trump and other Thoughts on Authenticity

    Matt Shaw
    25 Aug 2015 | 7:23 am
    This summer’s nutty political season got even nuttier last week week with news that “Deez Nuts,” a fake candidate created by Iowa teenager Brady Olson, is polling at 9% in North Carolina and in the single digits in other states. That’s significantly higher than some real politicians (Rick Santorum has been clocking in at zero) and enough to make Mr. Nuts “the most successful independent candidate for President in two decades.”  Mr. Nuts’ success is so startling (and humorous) that it is apparently inspiring other candidates to jump on the Presidential campaign bandwagon. Sixty…
  • Generational Genius or Millennial Madness?

    Matt Shaw
    4 Aug 2015 | 6:36 am
    Last month, the New York Times ran a piece observing just how frenzied marketers have become in targeting Millennials, and questioning whether it has all gone too far. The piece linked to a Forrester article whose title makes the point blunt: “The Kids Are Overrated: Don’t Worry About The Millennials.” So what do you think? Are marketers who study Millennials generational geniuses, or have they fallen victim to “Millennial madness”? Wondering about the views of public relations executives, we put the question to three of them. FleishmanHillard’s Sean DallasKidd told us that he…
  • How PR Cannes Win More Clients And Increase Visibility

    Andy Mizerek
    16 Jul 2015 | 7:33 am
    Seventh time was the charm. For the first year ever, PR agencies won more than half the gold Lions in their own category (10 out of 17), with a record number of 1,969 entries and highest participation rate since inception. “A sign of increasingly robust health,” affirms Paul Newman, President of North America at MSLGROUP. Clearly, we are moving in the right direction. As the industry continues to reflect on what many consider a breakthrough year for PR at Cannes Lions, one area still remains noticeably absent – small and mid-size firms. Why is this? The high cost of competing and…
  • Rethinking the Performance Review: How Does Your Firm Stack Up?

    Matt Shaw
    18 Jun 2015 | 6:27 am
    Ah, the poor, beleaguered performance review. In recent years, this mainstay of organizational culture has come under intense scrutiny, and in some cases, withering critique. An article in The Street this month asked, “Are performance reviews a waste of time and resources?” [Another in New York Magazine baldly stated that, “It’s time to kill the performance review” ] It’s easy to advocate the dismantling of a process or system, especially one as controversial as the performance review. It’s far harder to come up with something new and practicable to put in its place. The New…
  • Retaining Top Talent: 5 Ways to Keep Your Superstars Happy

    Jamie McLaughlin
    2 Jun 2015 | 12:04 pm
    The PR industry in 2015 started well and continues to thrive; we are at pre-2007 levels of hiring and movement in the market. The result: many employers are looking to hire and employees are seeking the next move in their career. How do you hang on to those mid-level superstars, especially the tricky Millennials? 1.  Flexibility – salary and benefits aside, we hear this more than anything else as to why can candidates are attracted to roles or chose to stay in their current position. Flexible working hours, working from home and reduced hours are a huge factor in whether an employee…
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    Stern Strategy Group

  • Software has changed the world, but here’s why it hasn’t changed healthcare (Quartz)

    Stern Strategy Group
    28 Aug 2015 | 7:52 am
    The computer age promised great transformations but so far it’s done little to transform healthcare. You still need to visit your doctor for most ailments. If you’re to be hospitalized, the care isn’t great despite extremely high costs. The use of technology was supposed to help increase face time with a doctor, but the exact opposite has happened. And all the data gathering hasn’t really brought radical new treatments. Bob Wachter, a physician and professor of medicine at the University of California, San Francisco, has championed the use of technology in hospital care. And, yet, he…
  • The End of the Master’s Degree? (Chief Learning Officer)

    Stern Strategy Group
    26 Aug 2015 | 8:07 am
    In today’s world, is a master’s degree worth the time, effort and money? It’s still often worth it, but it’s starting to change in certain industries, particularly in technology. Employers like Google care much more about underlying skill sets and what you’re able to do than the degree or where you graduated. We’re starting to see the beginnings of the shift, that people are saying there are new ways to educate. A master’s degree might not be the signal it once was of the skills and knowledge an employee has. Why are we seeing this shift in technology? For a midlevel engineer at…
  • The World in 2050: Urban, Crowded and Full of Possibility

    Stern Strategy Group
    26 Aug 2015 | 6:45 am
    By the middle of this century, global population will reach nearly 10 billion people, consuming ever more resources and leading increasingly complex lives. What will our cities be like? What will we eat and drink? Will global warming trigger truly dire straits or will we have a solution to the climate crisis? The world in 2050 will be dramatically different than in 2015, acknowledges business futurist and global strategy expert Russell Walker, but he believes there is plenty of room for optimism – if we smartly leverage the data and insights at our fingertips today. There are several…
  • Exceeding Expectations: A tale of an internship that proved me wrong

    Hannah Gianninoto
    26 Aug 2015 | 6:00 am
    To be perfectly honest, before I started working at Stern Strategy Group this summer I had no idea what the company did. Okay, I had a vague idea. I knew it was a communications firm that represented thought leaders and organizations who want to make a difference in the world. But I had no idea what that would mean for me, an intern working there for a short five weeks, and thought I’d never get the chance to find out what the company offers clients. I figured I’d be getting coffee, making copies, filing and doing a number of other tedious cliché intern tasks: after all, I had heard…
  • Why do great ideas fail? (Times of India)

    Stern Strategy Group
    25 Aug 2015 | 8:02 am
    Why do great ideas fail? – Corporate Life – Career Advice – Ascent Everybody is chasing the next big shiny idea. However, statistics have proven time and again that though leaders are good in coming up with strategies, they fail in execution. Do you agree? For many executives, the initial attraction of new ideas can be powerful, even intoxicating. New ideas are the precious metals of the executive marketplace, and they are plentiful. Roughly 11,000 new business titles are published each year, not to mention the tens of thousands of magazines, articles and whitepapers that…
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    Smoking Gun

  • The Blagger’s Blog 28th August

    Martin
    28 Aug 2015 | 2:39 am
    Quote of the week “Naturally, what Labour fears is not Tory entryism, but the horror of infiltration by the sort of people Labour is supposed to represent.” Frankie Boyle, writing on the Labour leadership race for The Guardian newspaper. Weekly High Vuelio, Europe’s leading supplier of software that transforms the way organisations managed their stakeholder engagement- with clients including BBC and Google, has this week ranked our very own Smoking Gun PR blog in the five top PR blogs in the UK. Thanks very much Verion, we’re really rather chuffed at the news.
  • August 2015 in the Smoking Gun study

    Martin
    27 Aug 2015 | 1:10 am
    What do you get if you cross a month that’s notoriously bad for new business, half an inbox full of out of office replies, and the UK’s most ingenious public relations team? How about more coverage than can possibly be read in four weeks, another client win, and a record number of approaches from firms looking for assistance? Those who put money on that being the answer can give themselves a pat on the back. Despite the world and his dog taking time off in August, here at Smoking Gun PR we have achieved some unbelievable things in recent times, all of which we’re understandably proud…
  • How to deal with internet trolls and influence brand opinion

    Hayley Peters
    27 Aug 2015 | 12:57 am
    Journalists aren’t the only ones to suffer at the hands of online outrage from social media followers. Nevertheless, the example of Guardian columnist, Owen Jones, provides an ideal case in point. Over the course of two or three years, one of Jones’ internet trolls has been a guy called ‘George’. During this time, the scribe’s unofficial critic had branded him a racist, homophobe and several other names under the sun. Naturally, the broadsheet writer was less than impressed, and wound up blocking the guy who thought so little of him. The problem being that, whilst the jury in…
  • Toys, lube, rubber: Sex and marketing and the mainstream

    Martin
    27 Aug 2015 | 12:49 am
    The combination of media silly season and the Ashley Madison debacle means a lot of us have had the one thing none of us really like to talk openly about on the mind. Correction- on the mind more than usual. Sex is a strange cultural nuance. The majority of us over a certain age do it. The lucky ones more than others. It’s quite literally the lifeblood of civilization, the only means by which our species can ensure it will continue past the next generation, and, frankly, the greatest thing in the world. Ever. Even so, sex remains the source of much embarrassment. We may whisper or discuss…
  • PR must improve, with or without beards

    Rick
    27 Aug 2015 | 12:39 am
      Should the length of your beard correlate to the size of marketing spend allocated to you by your clients, or indeed your profit margin? I assume not but I’m sure there’s probably a spurious survey out there somewhere that would tell me the answer. The unarguable truth is that marketers are spending an ever increasing share of purse on digital marketing, with latest figures showing a 10 per cent annual rise in digital advertising spend. Much of this is being spent by men with beards. Allegedly. Add to this the shock revelation by accountants Kingston Warren that the UK’s top 40…
 
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    Sterling Communications

  • Be True to Your Brand

    Marianne O'Connor
    24 Aug 2015 | 4:13 pm
    Today you are you! That is truer than true! There is no one alive who is you-er than you! Dr. Seuss The same goes for your company and your competitors’ companies. While you may serve similar customer needs, there can be vast differences in brand attributes. Take Ryanair and Emirates. Ryanair is Europe’s “ultra low cost carrier”; it has embraced a “no-frills, low-cost, get-you-from-A-to-B model” that makes air travel “accessible to the masses.” The airline guarantees that it has the lowest fares on flights to all of its destinations. Emirates, on the other hand, is one of the…
  • Stand up. Stand out. Stand for something.

    Kawika Holbrook
    27 Jul 2015 | 12:03 pm
    The close-knit team at Sterling is bound together by a love of storytelling, a passion for technology, and a severe allergic reaction to apathy. Our PR clients include standouts in cloud-based technologies, business intelligence, mobile, enterprise software and cleantech. Sound like fun? Good, because we’re hiring another experienced account supervisor in Silicon Valley to drive compelling tech PR campaigns. We’d love to hear from you.
  • Key Ingredients for Cooking Up an Effective Social Media Campaign

    Rosie Brown
    17 Jul 2015 | 3:44 pm
    To run a successful social media campaign (say, generate over a million page views and a few-hundred-thousand social mentions), all you have to do is take one wish-fulfilling techno-toy ripped from the script of a classic science fiction film, assure folks that it’s real, then add one celebrity athlete and one astronaut. Mix all elements together, splash some video across the Twitterverse, and…Presto! Bon appetit! While this abbreviated recipe may sound preposterous, friends of Sterling Communications will know that it pretty much encapsulates the successful campaign we launched for the…
  • Why Consumers Should Be Excited About IoT Right Now

    Josh Cembellin
    9 Jul 2015 | 9:37 am
    I recently found myself trying to explain the Internet of Things (IoT) to my dad. This is a man who literally doesn’t understand how to use a computer, though he has admittedly become somewhat engaged with the basic functions of a smartphone (read: pictures!). “Why the hell do I want to have an Internet on my fridge?” he asked. It was only when, after many examples, I mentioned how an Internet-connected sprinkler system would be able to detect that it had just rained and thus wouldn’t water the lawn on its regular cycle that I caught his attention. He gazed at the brown grass outside.
  • Creative Heroes in a Big Data World

    Pauline Ferrall
    22 Jun 2015 | 3:54 pm
    Marketing, once widely regarded as a pure art form, is now being injected with (data) science. In fact, pretty much everything we read and hear about these days around marketing innovation involves Big Data and analytics. Now, I’m all for proper targeting and effectiveness measurement, but I hope we’re not losing sight of something important here. Think back to childhood. When you’re dangling one-handed from the monkey bars with your sweaty grip slipping fast, you’re not pinning your rescue hopes on the kid with the photographic memory and unrivaled aptitude for regurgitating facts to…
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    Beast Of Traal.com

  • What the media/social media completely missed in the Jasleen-Sarabjit altercation

    Karthik S
    27 Aug 2015 | 10:25 pm
    Let us start with the eye witness account that everybody gladly took to be the gospel. Notice the way he says it is very common for people to try to jump the red signal. Now, read the following… a generous leap of imagination, that connects Delhi’s Tilak Nagar signal with Bangalore’s Yediyur Circle signal opposite Vaibhav Hotel, on Kanakapura Road, as reported by Bangalore Mirror (August 28, 2015). (Just assume that once you leave Tilak Nagar signal, you will enter the Yediyur Circle signal and move on to the one-way street off Kanakapura Road – this is an imaginary…
  • Dummies guide to Shah Rukh Khan’s tweets – real or acting?

    Karthik S
    9 Jul 2015 | 10:47 pm
    July 8, 2015: Media reports widely about mysterious graffitti outside Shah Rukh Khan’s home, Mannat. The graffitti says, ‘Luv U SRK. C U on 15th’. Sounds like a gimmick? It is. July 9, 2015: Teaser of Shah Rukh’s next film, by Maneesh Sharma, launches. It’s called, ‘Fan’. Sounds like a normal day in film-land with stars promoting films with offline gimmicks? Indeed. But then, this happened. On Twitter. Yes, that’s Shah Rukh expressing ‘shock’ over the graffitti outside his house. Let me explain how it sounds. Shah Rukh is having…
  • Does Honda India assume that bloggers/tweeters are more important than auto journalists?

    Karthik S
    8 Jul 2015 | 2:55 am
    I came across a lot of my Twitter friends tweeting with #JazzatBIC hashtag last weekend. I knew Honda was planning a Jazz relaunch and as a fan of the model (though I never bought it as a replacement to my wife’s 7+ year old Honda City – they took it out of the market by the time I decided I’d buy it!), I was keen to know more about what was new in the relaunched version, and more importantly, if they would price it right, at least this time. I knew that I won’t get answers to that in a blogger engagement, like the one at BIC, so I promptly muted the hashtag and…
  • When a shop set-up a stall outside my home!

    Karthik S
    28 Jun 2015 | 9:29 pm
    Something odd happened yesterday. We were out shopping and ended up buying tons of stuff. The usual, you know… clothes for the kids, shoes for me and wife. We had lunch outside and drove back home. While parking, I noticed a small’ish tent type thing on the road outside our home. It had the branding of a popular shop and I was wondering what they were doing outside our place. I wanted to ask them, but my wife offered that they may have sought permission from the building association to set up this stall. I then let it go. In the evening, I noticed two people from the stall looking…
  • A brand new marketing technique from Myntra: ‘apology marketing’

    Karthik S
    3 Jun 2015 | 9:05 pm
    I wonder why I got it, like the rest of the world. I mean, this mail from Myntra. I didn’t open the app during the sale days; wasn’t interested in it either. Even ignored all their in-app messages and notifications all through. In that case, do I need an apology mail? How would you react if Big Bazaar sent you a mail apologizing for the fact that you were not able to enter their store during a sale they advertised on page 1 of The Times of India… even if you hadn’t even considered venturing into that store during the sale? But Big Bazaar cannot have any process to…
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    Jill Kurtz, APR

  • Sorry, I Actually Disagree

    Jill Kurtz
    20 Aug 2015 | 6:22 am
    I recently read “3 Words to Leave Out in Your Next Email,” a post that was originally published at The Muse and then picked up by Time. The post offers advice on three things not to do in your business email communications and even offers alternatives. The first and second words to ban are “actually” and “sorry.” (Now you are getting a sense of what’s behind the post title here.) I get the rationale there. Actually is often used to correct someone and there is generally a better way to handle that. Sorry is just tired; don’t be sorry, just tell…
  • Tweeting Effectively

    Jill Kurtz
    19 Aug 2015 | 8:06 am
    As Twitter evolves, so do the best practices for using it to communicate. Here are 6 tips to help you maximize the impact of your efforts on Twitter: Be Authentic Twitter–and other social networks–allow you and your business to have a voice. Be personable. Use the name of the person behind each tweet. Figure out the tone and style that what works for you and go with that. [Related: Making Your Business Personable on Social Media] Use Images Images are shared and re-tweeted more than text-only tweets. Bottom line is that if your tweet has an image you will get more views. Stay…
  • Writing Great Headlines

    Jill Kurtz
    18 Aug 2015 | 6:57 am
    I count on the folks at Nielsen Norman Group to offer sound advice for creating an effective online presence.  So I read with interest their latest advice on headline writing, “Headings Are Pick-Up Lines: 5 Tips for Writing Headlines That Convert.” The advice is practical: Make sure the headline works out of context. Tell readers something useful. Don’t succumb to cute or faddish vocabulary. Omit nonessential words. Front-load headings with strong keywords. All sound recommendations, but I can’t help but feel that this misses out completely on the art of a great headline.
  • Making Your Business Personable on Social Media

    Jill Kurtz
    17 Aug 2015 | 5:50 am
    Social media are relationship platforms, where people expect to have personal, authentic interactions. This can be a challenge when you are representing a business. here are 5 tips for making your brand more personable. Share a face and a name. Don’t post in anonymity. Name the people who are posting. Using your logo as your avatar is fine, but be sure to post lots of photos showing the people who are behind the business. Use first person and conversational language.  Your social media accounts are run by human beings so talk that way. Be responsive, and conversational. Talk to your…
  • Publishing on LinkedIn

    Jill Kurtz
    12 Aug 2015 | 6:52 am
    Everyone’s talking about LinkedIn Publisher and Pulse these days. The LinkedIn community continues to grow, so you want to take advantage of these opportunities to publish content on LinkedIn. Publisher and Pulse Explained originally, LinkedIn only allowed members who were deemed to be influencers to publish content on the platform. Now anyone can publish long-form content about their expertise and interests. While publishing a long-form post on LinkedIn doesn’t mean you’re a LinkedIn influencer, publishing allows you to further establish your professional identity by…
 
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    Vikypedia.in

  • Masterstroke Interview with Ashwani Singla Founding Managing Partner at Astrum

    Richa Seth
    21 Aug 2015 | 8:54 pm
    Ashwani Singla Real People, Real Stories SHARED in a Real Way is the future of Public Relations. Understanding the drivers to human emotions & creating a compelling narrative is where science will provide the edge to creativity, opines Mr. Ashwani Singla, Founding Managing Partner at Astrum. He has over two decades of rich experience in the communications industry and has founded India’s first specialist reputation management advisory that uses science to understand and shape public opinion. In an exclusive interview with Richa Seth, he talks about Astrum, his experiences and his views…
  • CXO Speak – Rikant Pitti – COO & Co-founder, EaseMyTrip.com

    Vikram Kharvi
    19 Aug 2015 | 10:05 am
    Rikant Pitti – COO & Co-founder, EaseMyTrip.com We are pleased to introduce a new section – “CXO Speak”, where we plan to bring forward to you insightful interviews from CXOs across corporate institutions and startups. We debut this with ‘Mr Rikant Pitti – COO & Co-founder, EaseMyTrip.com’, where he talks about branding, marketing and communications initiatives he drives to distinguish their venture amongst hoards of new startup featuring almost every day. 1) What makes easemytrip.com unique from other players offering similar solutions?
  • Masterstroke Interview with Kavita Lakhani President-LinOpinion GH

    Richa Seth
    13 Aug 2015 | 11:51 pm
    PR is definitely the strongest communications discipline for the 24/7 live brief that needs both instant turnaround of ideas and the ability to handle issues and customer reaction in real time, opines Kavita Lakhani,President-LinOpinion GH, Executive VP-Lowe Lintas & Partners, Co-Chair India, IPG Women’s Leadership Network. In an exclusive and candid interview with Richa Seth, Kavita who has over 20 years of experience in the communications industry talks about her vision for the PR industry. Excerpts enclosed below: 1. Tell us about your career journey spanning over 20 years in…
  • Valerie Pinto, CEO Weber Shandwick India, on Employer Branding, Rurbanization and other PR Trends

    Sequencia Kharvi
    13 Aug 2015 | 6:09 am
    Valerie Pinto, CEO, Weber Shandwick India was part of the PR Conclave, the annual Public Relations conclave held by the Symbiosis Institute of Media and Communication, Pune. Held on 2nd August, the event saw a number of industry stalwarts from the corporate as well as agency side congregate to have discussions and provide insights on the theme of ‘Reinventing PR.’ As the CEO of one of the top PR agencies in India, Valerie spoke on a number of industry trends. On the hype surrounding the advent of digital media, she said, “India as a country has a billion plus population. But how many of…
  • Keynote address delivered by Madan Bahal, Managing Director, Adfactors PR at the PR Conclave organized by SIMC Pune

    Vikram Kharvi
    2 Aug 2015 | 3:37 am
    Dr Chandan Chatterjee, faculty members of Symbiosis, my young student friends from SIMC and other institutions who are present here, my professional peers from the industry: Ms Valerie Pinto, Mr Paresh Chaudhary, Mr Nitin Mantri, Mr Hareesh Tiberwala, and esteemed guests at the PR Conclave 2015 organised by SIMC. Namaskar. It is my privilege to participate in the discussion on reinventing public relations. A lot has already been written and spoken on this subject. The idea is not new. It might be therefore useful to explore if we can add some dimensions to this ongoing worldwide discourse. A…
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    PR Daily News Feed

  • 20 tools to help you craft irresistible infographics

    29 Aug 2015 | 9:00 pm
    Imagine helping people digest 1,000 words' worth of information in a few seconds. Readers want quick access to information, and infographics are a creative way to deliver it. Infographics are quickly gaining popularity and, in some cases, replacing lengthy blog posts. They are one of the most popular forms of content marketing. You should look into infographics because: We receive five times more information today than we did in 1986 and are 80 percent more willing to read something in color. Forty-five percent more users will click on a link that leads to an infographic. Infographics provide…
  • A day in the life of a PR pro

    28 Aug 2015 | 9:00 pm
    Wondering how the rest of the public relations world spends its days? Wonder no more. If you’re anything like the gang at the Havas PR office in Phoenix, your day is filled with coffee, meetings, coffee and more meetings. The group developed an infographic titled “A Day in the Life of a Public Relations Pro,” and it’s a pretty cool snapshot of a typical day in the life of a modern PR pro, complete with buffering statistics. [Download: How to tell compelling stories that navigate through the noise, boost your brand, and drive sales.] For instance, did you know that 64 percent of…
  • The 5 most popular stories on PR Daily this week

    28 Aug 2015 | 2:00 pm
    Here are the five most widely read stories this week on PR Daily: How to deal with negative social media comments 13 ways to boost your LinkedIn presence 3 reasons why PR is everything in brand management What pros should know about how PR is changing How Coca-Cola's op-ed hit the three O's of crisis management (Image via)
  • Ashley Madison CEO steps down following hack

    28 Aug 2015 | 12:30 pm
    Ashley Madison says it’s the “most famous name in infidelity and married dating,” but after recent events, it’s now a cautionary tale about Internet security and failed promises to users. The company’s CEO, Noel Biederman, stepped down Friday, weeks after account information—including emails and logins—for Ashley Madison’s roughly 37 million users was posted online following a website hack. Vv Magazine published an interview with Biederman in April, in which he discussed data breaches. Biderman saidIf anyone tells you that they don’t fear hacking, they are lying to you.”…
  • Instagram enables users to think outside the square

    28 Aug 2015 | 11:00 am
    Instagram users are no longer bound by the square. Indeed, the photo sharing service now allows non-square photos to be posted in their original aspect ratio. Despite the square limitations, Instagram users had previously uploaded non-squares anyway. A reported 20 percent of photos didn’t adhere to the square and were filled out with borders above or beside. Fast Company explained how the new feature works: Instagram being Instagram, it's tried to implement the new capability in a way that doesn't introduce unnecessary complexity. When you peruse photos and videos in the app's gallery,…
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    Blogs

  • Strength in Numbers: 5 Reasons You Need a Multi-Author Blog

    Amanda Hicken
    26 Aug 2015 | 8:42 am
    The era of the single-author brand blog is over. When blogging made its leap from personal journaling to the realm of content marketing, it needed the influence of a handful of dynamic personalities who could shape the blogging community and inspire other marketers to embrace it. However, as more brands began to adopt content marketing, blogging evolved into a team sport. Many of today’s most successful blogs found their success by offering up both depth — and breadth — of knowledge. Even blogs initially created by individuals have expanded their authorship to…
  • How to Use and Measure Pinterest in Your B2B Content Marketing

    Jamie Heckler
    25 Aug 2015 | 9:21 am
    Pinterest isn’t just for B2C marketers anymore. B2B marketers need to start caring about this visual search engine with a social twist. As I wrote in part 1 of this two-part blog series, the platform can give your content an extended shelf life with little extra investment. The question that remains, though, is how to get started marketing B2B content on Pinterest and how to measure its impact. As with most promotional channels, a lot of trial and error will go into your brand’s efforts. Here’s what I’ve learned so far from my experience managing PR Newswire’s Pinterest…
  • Influencer Insights: Media Moves and Intel for the Week of August 24

    Kevin Frey
    24 Aug 2015 | 10:38 am
    To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with journalists, bloggers and other influencers. This week’s Influencer Insights feature newsroom changes at Washington Business Journal, The New Republic and Thomson-Reuters curated by PR Newswire’s Audience Research team, plus an interview with La Voix de l’Est’s Marie-Ève Martel. Want even more media moves? Check out the latest issue of our PR Newswire Media Moves newsletter or follow @PRNMedia for daily…
  • Grammar Hammer: The Ins and Outs of Punctuation and Quotation Marks

    Catherine Spicer
    21 Aug 2015 | 9:18 am
    The following question came from the Grammar Hammer mailbag: “Where do you place punctuation when you’re dealing with quotation marks? Do they go inside of the quotes? Or do they go outside?” Excellent question, dear reader, and a complicated one to answer because it depends on which type of punctuation mark you’re dealing with. Let’s break them down from easiest to trickiest. Dashes, Semicolons and Colons Dashes, semicolons and colons are the most straightforward because they should always go outside quotation marks. Example #1: Ron said, “I don’t know which…
  • 4 Tips to Communicate Effectively in Emerging International Economies

    NatalieBering
    20 Aug 2015 | 11:08 am
    Corporations are rapidly extending their communications to the global marketplace, both in developed and emerging economies. As your brand navigates the different international markets you’re expanding into, strategies and tactics must be refined for each market’s media landscape and news consumption habits, as well as the industry your brand works within. The challenge becomes knowing which markets and what types of communication are most effective. In recent history, economists identified the BRIC countries as emerging economies worth watching. Some of these predictions bore…
 
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    Pressat Main Newswire

  • Cultural Landscapes of Serbia

    Pressat
    28 Aug 2015 | 7:30 am
    Friday 28 August, 2015 Regent Holidays (tel 020 7666 1290) is offering a 10-day Discover the Cultural Landscapes of Serbia tour, travelling by private car with a personal guide from only £1,830 per person. This price Includes:Return economy flights with Air Serbia, Heathrow to Belgrade directAll airport taxes and security chargesAccommodation in 3-star hotels on a predominantly half board basisAll transfers and transportationSightseeing with English-speaking guidesEntrance fees on sightseeing toursCultural Landscapes of Serbia – itinerary highlights:BELGRADE - Includes: Kalemegdan, the…
  • Auto Trader Launches New Tv Ad Focusing On A Family’s Need To Change Cars

    Pressat
    28 Aug 2015 | 7:30 am
    Friday 28 August, 2015 Auto Trader, the largest the UK's largest digital automotive marketplace for buying and selling new and used vehicles, is launching a new TV campaign that showcases the ease of selling a car through its private online listings. Created by Isobar, the film takes the perspective of a little boy whose growing family needs to upgrade to a bigger car. We see how, by giving consumers access to three times more buyers than any other site, it's never been easier to sell a car through Auto Trader.The new TV campaign launches on 1st September and will run throughout September and…
  • Management Changes At Buckmore Park

    Pressat
    28 Aug 2015 | 7:30 am
    Friday 28 August, 2015 Chris Pullman who was given the position of Joint Managing Director in April, following the acquisition by John Surtees Limited of the business and trading assets of Buckmore Park Karting Limited and Buckmore Park Kart Club Limited, has decided that he wishes to pursue other opportunities, and will be departing on the 30th September 2015. Chris had worked for Bill Sisley, the previous operator of the circuit, for many years as General Manager. We would thank him for his assistance in this transitional period and would wish him every success in the future.John Surtees…
  • Mum And Dad Drive Kids Mad On Car Trips, Says Ford Poll; Terrible Singing, Nose Picking And Swearing Are Top Gripes

    Pressat
    28 Aug 2015 | 7:30 am
    Friday 28 August, 2015 A new Ford survey shows most parents annoy their kids on car journeys, especially by singing at the wheel, shouting at other drivers – and picking their nosesThe survey of 2,000 children in Europe reveals parents hand children smart phones to get them to behave, and serve up DVDs and snacks.Most parents lose their temper or swear in front of kids, in particular in France. When it comes to who's the best driver, dads have the edge – especially with boysFord's C-MAX and Grand C-MAX make family journeys less stressful with smart parking technologies, voice-controlled…
  • Continental Tyres Agrees A Sponsorship Package With Future Across Multiple Brand Initiatives Including The T3 Awards

    Pressat
    28 Aug 2015 | 3:24 am
    Friday 28 August, 2015 T3 Awards 2015 Driven by Continental Tyres17 September - Grand Connaught Rooms, LondonContinental Tyres today announced a sponsorship deal with Future plc, the international media group and leading digital business, across their market leading tech brands that includes the headline sponsorship of the T3 Awards 2015.In a new partnership for Future, Continental will be the sponsor for Car Tech Week, a special themed content event taking place from 28 September to 4 October to mark the launch of Techradar's new Car Tech channel. Continental Tyres is partnering with both…
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    Latest Thinking

  • Amazon And Jeff Bezos: Legacies Are Built On More Than Just Capital

    rlevick
    28 Aug 2015 | 11:54 am
    In this article published on Forbes.com, I examine Jeff Bezos' response to the New York Times' expose on Amazon's brutal work environment.    Read the full article here.  Specialty  Employee Misconduct Labor & Employment
  • Samsung's Duel with Elliot: The Activist Challenge Isn't Over

    rlevick
    27 Aug 2015 | 2:21 pm
    In this article published on Forbes.com, we examine the challenges Asian companies often face when dealing with Western shareholders.    Read the full article here. 
  • From Coffee to Cabernet: Is Starbucks Losing Focus or Reinforcing its Brand?

    marnoff
    19 Aug 2015 | 7:02 am
    Starbucks recently announced that 24 more locations across the country will become Evening Stores, meaning they will offer beer, wine, and “savory small plates” (think truffle mac and cheese and goat cheese flatbread) in the late afternoon and evening hours. That will bring the number of beer and Bordeaux barista locations to 70 nationwide.    Is this a sign that Starbucks is losing its focus, or is this another innovative marketing plan for the company? Only time will tell, but Starbucks has been testing this concept since 2010 in various markets. In its fact sheet, Starbucks cites…
  • Malaysia Air and the New Normal: Some Crises Never End

    marnoff
    14 Aug 2015 | 6:55 am
    One of the basic rules about crisis communications is that in the early stages of an incident, you must only provide the facts and not speculate on what might be. While people are always hungry for information, communicators must be disciplined about staying with what is confirmed so that they can maintain credibility as the crisis unfolds.   In today’s digital world, where news spreads quickly and misinformation can live on forever, this rule is even more critical. Case in point? The executives at Malaysian Airlines and Malaysian government leaders who are feeling, once again, the impact…
  • Trump and Company: For Every Candidate, A Crisis

    rlevick
    7 Aug 2015 | 1:20 pm
    In this article published on Forbes.com, we examine the obstacles each Republican presidental candidate needs to clear to avoid becoming an "also-ran."    Read the full article here. 
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    Spin Sucks

  • Gin and Topics: The Recital that Will Bring You to Tears

    Gini Dietrich
    28 Aug 2015 | 9:58 am
    By Gini Dietrich Well, I guess summer is coming to an end. Labor Day is next weekend and, well, I’m sad. Everyone knows how much I love winter and the snow, but for some reason, I don’t feel like we’ve had enough summer this year. I guess it was the full six weeks of rain we had in June and half of July. Alas. Here we are. It’s time to start looking forward to Halloween and Thanksgiving and Christmas. I’ll get there. Begrudgingly. But I do have a little sunshine to add to your day! Gin and Topics is ready for you. This week’s videos are courtesy of John…
  • The Spin Sucks Inquisition: Alina Kelly

    Gini Dietrich
    28 Aug 2015 | 3:58 am
    By Gini Dietrich Nearly two years to the day, I met Alina Kelly while she was in Chicago for a conference (and shopping, but that’s supposed to go unmentioned). We had dinner and had a lovely time regaling one another with stories of broken bones as grown women. Since then, she’s become a friend and someone on my “must see” list when I’m in Toronto. She founded AKelly Consulting 10 years ago, where she focuses on public transit and government, has two teenaged daughters, a “wonderfully supportive” husband, and Harley, a golden retriever puppy. Allow…
  • Six Killer Employment Brand Strategies for Your Business

    Carol Williams
    27 Aug 2015 | 9:58 am
    By Carol Williams You’ve read the research and heard the buzz. We all know it: Killer employment branding is the wave of future. It’s what you need to increase recruitment, find the highest-quality candidates, and even increase your profits. Employment Brand Strategies for Your Business But…how do you make it happen? If you haven’t got much farther than spiffing up the HR section of your website, you’re not alone. However, today’s markets demand a much more proactive approach. And it isn’t just about defining what makes your company a great place to work, either—though…
  • Five Traits of Future PR Leaders

    Gini Dietrich
    27 Aug 2015 | 3:58 am
    By Gini Dietrich I was just taking a gander through my SmartBrief newsletters and came upon The Five Necessary Traits of Future Leaders. Totally something up my alley, I clicked over to Webber Kerr (an executive search firm) to see what they are predicting for the future. In it, the author describes the five following traits: Self-awareness; Fraternal; Versatile; Culturally diverse; and Time-attentive. Of course, I began to think about these five traits, from the perspective of the PR industry and what it means if we (the collective we) don’t evolve. But first, let me tell you a…
  • Why Most Local Social Media Management Fails

    Stefanie Daneau
    26 Aug 2015 | 9:58 am
    By Stefanie Daneau If you are like most local businesses, you must understand the importance of your social network. It’s similar to your business network, but online instead of a monthly networking event. As social media continues to grow and more and more businesses are taking part, it still shocks me when I see these major failures time and time again. Let’s look at it this way: Say you own a local hardware store and you’ve just recently become a new parent. That’s very exciting for you, but as a business owner you wouldn’t want to be on social media talking about children toys.
 
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    ListFree.org

  • Use Frameless Glass Offices London for an Open Space Design

    benanderson
    29 Aug 2015 | 1:48 pm
    Business owners who have decided to opt for glass office partitions should know that their design is limited by the structure of the building. Nonetheless, these are the most flexible additions to an office space and they are designed to suit all preferences. Glass Partitioning London experts will present your options and they will help you make an educated decision. Frameless Glass Offices London are an excellent choice for individuals who want to achieve a modern look and change the interior of their office. When it comes to Glass Partitioning London you have the possibility to choose floor…
  • Vipapk.Com Shares The Rankings Of Android Apps For 2015

    robertbrn
    29 Aug 2015 | 1:30 pm
    FOR IMMEDIATE RELEASE Android users are blessed with millions of apps to choose from. However, being a regular Android user, you would certainly relate to the point that, this particular point often comes up as a major challenge. The wide verities of Android apps often create confusion among the users. This is why; Vipapk.com has come up with a comprehensive web page, which would facilitate you with 2015 Android apps Download Ranking. It is a popular web based platform, which is backed by a team of seasoned professionals, who hold immense knowledge on most of the popular Android applications.
  • Activities during caravanning Cambridge

    benanderson
    29 Aug 2015 | 1:26 pm
    A vacation has to include a wide range of activities you do not normally engage in. Most people are stuck in a daily routine and they are not able to get out of it. When they have some spare time, they usually want to do the same things as they did before. If you want to enjoy your time off, you have to focus on a number of things you will like. For instance, if you want to go on vacation, caravanning Cambridge may be one of the first solutions you can turn to. This will offer the pleasure of sitting behind the wheel and choosing the destination you had in mind. If you drive for a living,…
  • Nancy Cutler Dye With Re Times3 Volunteer at the Fundraising Event, August 20th

    alexaz91
    29 Aug 2015 | 1:11 pm
    FOR IMMEDIATE RELEASE August 20th, Nancy Cutler Dye along with Re Times3 volunteered for the fundraiser, fighting breast cancer one massage at a time. Using massage therapy as a way to keep life balanced is the cornerstone ReTimes3, a massage clinic in Thousand Oaks, CA providing professional services aimed at delivering to their clients multiple health benefits. Nancy Cutler Dye, a massage therapist and owner of ReTimes3 participated in the successful fundraiser event. Party in Pink, the event title, provided raffle items, free chair massageshopping opportunities with companies like, Shrinky…
  • Filling Blister Packs Properly

    benanderson
    29 Aug 2015 | 1:02 pm
    If you are working for or running a pharmaceutical company and you are looking for the equipment that will meet your demands, you have to focus on a few things. The machines may provide the results you are interested in, but they should be bought based on your demands. This cannot be done unless you have a little help along the way. The people who sell capsule fillers and all the other machines needed in the process must come at your location first. They have to see the space you have to work with and what machines you want to install as well. Once you talk about the budget, you should be…
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    bridgebuzz blog

  • Why Every Company Needs a Crisis Communication Plan

    Lucy Siegel
    26 Aug 2015 | 3:56 pm
    Crises that can seriously damage a company’s and/or brand’s reputation are happening more frequently than ever, and thanks to the lightning speed of Internet communications, the news spreads fast. In spite of this, the majority of small and mid-size companies we work with have done little or no advanced planning to help get through a crisis. In addition, many very large international corporations are equally unprepared. Foreign companies are typically less prepared for crises in the U.S. than their domestic counterparts.
  • Patient Centricity Key to Corporate Reputation in Medical Device Industry

    3 Aug 2015 | 8:47 am
    Asking patients what they want might be a good PR strategy for companies in the healthcare sector.  A recent survey on the corporate reputation of the medical device industry finds that the best policy for a company to adopt in order to improve its corporate reputation is “Having a patient-centered strategy.” A full 20 percent of respondents indicated this as the best policy for a company to adopt, surpassing both “Making high-quality, useful products” and “Ensuring patient safety,” a close second and third with 18 percent and 17 percent respectively.  
  • 5 Top PR Commandments for New Product Launch Marketing

    Lucy Siegel
    23 Jul 2015 | 7:47 am
    The launch of a new product is a one-time opportunity and new product launch marketing is crucial. To let it go by without a proper media announcement is a public relations and marketing sin. Below are five tips on product launch public relations for making the most of a new product announcement to the media.   
  • Taylor Swift vs. Apple: a Look at Public Relations and Influence

    Carinna Gano
    9 Jul 2015 | 7:13 am
    PR strategists understand the power of influence.  A voice with enough clout is heard and heeded, even by ears that previously seemed to have been deaf.  As the New York Times said, “When Taylor Swift speaks, even the most powerful company in the world listens.”  Taylor Swift 079 / GabboT / CC BY
  • 7 Tips: Crisis Management for Startups

    Carinna Gano
    24 Jun 2015 | 7:25 am
    Sometimes, companies launch marketing campaigns with slogans or events that leave consumers baffled. These campaigns prompt the question: what were the marketing teams behind them thinking?
 
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    Maggie Patterson

  • Episode #101 – Why Selling Makes You Feel Icky (and How to Fix It)

    Maggie Patterson
    28 Aug 2015 | 12:00 am
    Few people come with the salesperson gene and it feels super awkward to ask for money or sell. This episode is a short one that breaks down how to get your head aligned so you can actually sell your thing. Items Discussed in this Episode: There’s so much ‘sleaze’ out there, and it’s difficult to do business in an environment where you don’t want to contribute to that So instead of selling, we wait for things to magically manifest in our business There are ways to sell without being sleazy! Time and time again I see people holding back from sharing their gifts because they don’t…
  • 7 Email Marketing Secrets for Your Small Business

    Maggie Patterson
    27 Aug 2015 | 12:00 am
    Email is one of those things on our marketing to-do list that can make you wonder if you really should be doing it. When we’re so focused on streamlining our email, getting to inbox zero, and moving our collaboration to tools like Basecamp or Slack, is there still a place for email? Yes. Email isn’t going anywhere. Email is currently used by over half the world’s population, and according to McKinsey & Company, email conversion rates are three times higher than social media. While you may personally be SO over email, not everyone else is. And if you’re going to spend time…
  • Episode #100: Brittany Becher – Creating a Pro Approach to Email Marketing

    Maggie Patterson
    25 Aug 2015 | 12:00 am
    We did it! Today we hit the 100 episode milestone with a very special episode of the Marketing Moxie show! We continue the pro secrets series looking at email secrets with Brittany Becher. And because Brittany’s on my team, we give you a little behind the scenes scoop at the end of the episode. Items Discussed in this Episode: Brittany shares where she thinks email marketing can break down for us. Doing a lot of things for your email marketing, but not doing any of it well is not doing your business justice. Brittany explains how to not distract your audience with ‘shiny objects’ by…
  • Episode #99 – Why Your Homepage Isn’t Doing You Any Favors

    Maggie Patterson
    21 Aug 2015 | 12:00 am
    You’re working your tail off getting people to your website, but is your homepage getting the job done? The homepage needs to seal the deal and invite people into learning more, but if you fumble, you’re missing a big opportunity. This quick episode breaks down what you need to know. Items Discussed in this Episode: When it comes to your web page, your homepage is essentially your online welcome mat I’ll share 1 big mistake to avoid with your homepage When you try to please everyone on your homepage, it’s very hard to actually please anyone The paradox of choice impacts our web site…
  • A Creative Entrepreneur’s Guide to Conversion Rates

    Maggie Patterson
    20 Aug 2015 | 12:00 am
    Do you identify yourself as a creative? Yeah, me too. I’ve always been a creative. I was raised by a hippie photographer father, who valued creativity above all else. I grew up in a time of possibility and around people who didn’t have traditional careers, so I was fully encouraged to let my creative (freak) flag fly. From a young age, I was a writer – that was how I expressed myself. Later, this gave way to my trying all kinds of other creative pursuits. So as you can imagine, something like math wasn’t my sweet spot. In fact, it has always been ewwwww….ugh….yuck for me.
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    (W)right On Communications » (W)right On Target Blog

  • To Do Good, Communicate Well: Public Relations Tips for Non-Profits

    Molly Borchers
    24 Aug 2015 | 3:00 am
    By Molly Borchers, Senior Communications Strategist One of the things I love most about my job is meeting great people doing great things for the San Diego community. I have the privilege of supporting the community relations department for one of my client partners, which means I help them spotlight the great work of compassionate […] The post To Do Good, Communicate Well: Public Relations Tips for Non-Profits appeared first on (W)right On Communications.
  • Going Up? Why Elevator Pitches are a Brand Essential

    WOC
    19 Aug 2015 | 11:13 am
    Erica Schlesinger, Communications Strategist We’ve all been there – grasping for the right words when someone says, “tell me about your business.” Worrying about sounding unique, professional, cool, innovative and established in one fell swoop can seem like a daunting task. The good news? It doesn’t have to be. This, friends, is why we – […] The post Going Up? Why Elevator Pitches are a Brand Essential appeared first on (W)right On Communications.
  • 5 Tips to Design for the Web

    WOC
    12 Aug 2015 | 12:11 pm
    By Keely Smith, Design & Multimedia Specialist In an age of information overload, it’s vital to communicate visually and effectively. Presenting information on the Internet in a way that is easily digestible for any viewer can be a challenge, but here are five tips that will make any Web designer’s life a little bit easier: […] The post 5 Tips to Design for the Web appeared first on (W)right On Communications.
  • The Never-Ending Question: What is PR?

    Julie Wright
    6 Aug 2015 | 10:00 am
    By Julie Wright, President Sometimes I wish I were a doctor, police officer or bartender so that when asked what I do for a living, my answer wouldn’t produce that awkward pause followed by, “So what is PR exactly?” A LinkedIn poll found PR Manager to be the seventh most misunderstood position in the workforce. […] The post The Never-Ending Question: What is PR? appeared first on (W)right On Communications.
  • The 5 Best Ways to Manage Your Time

    WOC
    5 Aug 2015 | 2:33 pm
    By Danielle Cobb, Communications Coordinator Looking at your entire day from a bird’s eye view can be a daunting task. When your to-do list keeps getting longer and the day shorter, staying focused on the job ahead often seems impossible. In reality, you can’t do everything in one day. Learning what’s important and what can […] The post The 5 Best Ways to Manage Your Time appeared first on (W)right On Communications.
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    My Site

  • 5 Reasons Why People Aren’t Reading Your Blog

    Rebecca Devine
    26 Aug 2015 | 2:45 am
    This article was originally published in Spin Sucks  By now, most companies understand they need to harness the power of social media and content marketing. You’ve talked to enough marketing gurus and experts to know blogging can be a powerful way to expand your online presence and communicate thought leadership. So you upgrade your website, include a WordPress blog, post a few recent news releases and articles, and…Nothing. Zip. Zero. Zilch. So what happened? Here are five reasons people aren’t reading your blog. Your Headline is Boring Today everyone wants to find out information as…
  • Maven Needs Your Vote!

    Jessica Sharp
    18 Aug 2015 | 10:58 am
    The sixth annual “Best of The Legal Intelligencer” survey is now live and we’re asking for your support. We were honored to be selected as a Top PR/Marketing Firm in 2014 and are asking for your vote again in 2015. To vote, please click HERE and select Maven Communications on question #45 (you do not need to complete the entire survey). Voting is limited to lawyers and legal support staff. Thanks for your support! CLICK HERE TO VOTE
  • The Ups and Downs of Media Relations

    Meghan McGarrigle
    11 Aug 2015 | 12:50 pm
    Media Relations can be a fickle beast. There are a lot of factors that go into a successful pitch. Some factors you can control, like determining whether your content is actually newsworthy. And some factors you can’t control, like whether the reporter you’re pitching happens to be having a bad day. I’ve put together a GIF set to reflect the emotions you can go through while writing and pitching a story.   Enjoy!   Cleaning up an outdated media list   Creating the Perfect Pitch  Pitching a Reporter That Used to Cover Your Releases but Suddenly Stops Responding When a…
  • Skills and Qualities Every PR Pro Needs to Have

    Veronica Mikitka Reed
    29 Jul 2015 | 6:10 am
    If you are considering a career in public relations, here are a few skills and qualities that are extremely helpful to have: 1. Writing/Editing: From drafting every day emails to press releases and memos from CEOs, you will need to write using different tone and voice depending what you are writing. In addition to writing, you need a keen eye in editing not only your work, but others work to ensure that it reads well, is accurate and is formatted correctly. (When you are writing you become involved in the content, it’s often good to have someone else review it to make sure that your…
  • Don’t fall into the “Millennial Clickbait” Trap

    Maven Communications
    27 Jul 2015 | 7:35 am
    By Hannah Kurtz Previously known as Generation Y, Millennials have been described as everything from “lazy and narcissistic” to “generous and civic-minded.” The reason for numerous conflicting articles and reports on this demographic? In the United States alone there are an estimated 80 million individuals that fall into this category. Almost every day there is a new think piece on Millennials; it’s almost amusing how much content is out there aiming to understand such a large and diverse group (one local poet even uses these types of articles as inspiration). Yet if you go through…
 
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    Critical Conversations

  • Towards A Bolder EU Energy Policy

    MSLGROUP Admin
    28 Aug 2015 | 5:36 am
    During their March Summit in Brussels, EU Heads of State or Government backed the European Commission’s long-awaited “Strategy for a Resilient Energy Union with a Forward-Looking Climate Change Policy”. The Strategy is based on the central premise of the interplay between pan-European principles and 28 national regulatory frameworks. It is aimed at “resetting the EU’s […] The post Towards A Bolder EU Energy Policy appeared first on MSLGROUP's Blog Critical Conversations: Critical Conversations.
  • Have the Smarts for It

    MSLGROUP Admin
    27 Aug 2015 | 6:13 am
    By Narendra Nag, Asia Practice Leader, Social Media, MSLGROUP What Makes An Idea Smart? Eureka! As Archimedes ran naked through the streets of Syracuse in Ancient Greece, he was driven by a moment of illumination. Getting into a bathtub, he had figured out how to measure the volume of funnily shaped objects. He celebrated because […] The post Have the Smarts for It appeared first on MSLGROUP's Blog Critical Conversations: Critical Conversations.
  • Digital Giants Continue To Shape New-Age Journalism

    MSLGROUP Admin
    26 Aug 2015 | 6:31 am
    By Melanie Joe, Consultant – Research and Insights, MSLGROUP Google News Lab From content creation to distribution, major social networks have rolled out specialized features that are driving the future of media. One of the latest developments comes from tech giant Google, with Google News Lab –a site built with the aim to connect journalists with […] The post Digital Giants Continue To Shape New-Age Journalism appeared first on MSLGROUP's Blog Critical Conversations: Critical Conversations.
  • What’s Next: How Big Data Can Influence Consumer Behavior

    MSLGROUP Admin
    25 Aug 2015 | 6:04 am
    By John Cain, Vice President, Marketing Analytics, SapientNitro and Rick Robinson, (former) Vice President, Marketing Analytics, SapientNitro We want customers to use the new product instead of the old; we want them to think about what they do in a new light instead of in the old light; we want them to change how they […] The post What’s Next: How Big Data Can Influence Consumer Behavior appeared first on MSLGROUP's Blog Critical Conversations: Critical Conversations.
  • Employee Influencers: Who, Why & How to Engage

    MSLGROUP Admin
    24 Aug 2015 | 7:14 am
    Marketers are well aware of how important influencers are to their consumer brands. But they may overlook the power of their own employees as important influencers for their employer brand. Here’s a short primer on what you need to know. Who they are Influencers are your company’s most socially connected and vocal advocates of your […] The post Employee Influencers: Who, Why & How to Engage appeared first on MSLGROUP's Blog Critical Conversations: Critical Conversations.
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    #SocialPR Chat via @LisaBuyer

  • The Good Links: Measure Public Relations Using Google Analytics

    Yarden Cohen
    28 Aug 2015 | 7:50 am
    The influential blogger you’ve been pitching name dropped your product with a link back to your website – high five! The WSJ business and technology article mentioning your company just published, cheers! Your company just made the top 10 list of best companies to work for, party on! The blog post interviewing your CEO as one of the industry’s leading innovators just went viral thanks to his inspiring quotes, company happy hour!   How do you measure all that digital ink? With today’s access to advanced technology, the public relations industry must keep up with the data pace.
  • Live Streaming Public Relations with Periscope, Meerkat, and now Mentions

    Yarden Cohen
    19 Aug 2015 | 1:20 pm
    Live tweeting with just 140 characters? You’re doing it wrong.  Live streaming videos are the latest social media marketing tool that will take your brand to the next level. Press conferences, special events, company news announcements are now breaking the media barriers of real-time. Here’s how it works Both, Meerkat and Periscope, are live streaming video apps that allow you to share videos in real-time and adds a new distribution channel to your public relations strategy.  Both apps require you to link it to your Twitter account.  You can now record videos live and broadcast them to…
  • 5 #SocialPRSecrets I Learned From My Wedding

    Lisa Buyer
    14 Aug 2015 | 7:45 am
    Even though I’ve been using social media marketing as a PR strategy  since Facebook first launched, I still learn something new everyday—including on my wedding day! Just two weeks ago, I tied the knot at a beach wedding with our families on Anna Maria Island. Even though it was a small wedding, it still required the same planning and organizing as a large one. It reminded me of my social media marketing business and how clients—regardless of size and budget—still require and deserve proper project management and communication for success. And just like in social media business, our…
  • The Social Media Chill: 10 Holistic Ways to Unplug and Power Up

    Lisa Buyer
    6 Aug 2015 | 1:14 pm
    Social media can be killer and… a killer. “The way you think, the way you behave, the way you eat, and more can influence your life by 30 to 50 years,” says Deepak Chopra. It was this mindfulness that got my social media mind thinking: Could I be doing things in a better way to improve my personal and business outcome? And just like that, I decided to test it out. The social media “time out”. So I took a month off of my social media work life—well, sort of. July was my opportunity to take a timeout, recharge, and restore from the social media grind. It was my…
  • My First Week of Work Detox: A Sobering Experience to #CreateSpace

    Lisa Buyer
    14 Jul 2015 | 8:55 am
    It’s called work detox, a path to living a balanced business life in this connected and digital world. Clearing the slate, cutting the cord, unwinding, and creating more space to reavulate and access my business life—that’s what I set out to do for the month of July. Oh, and get married. I called it “Creating Space for Opportunity.”  In between my last-minute wedding planning, it was easy for me to visualize all the digital deleting, cloud organizing, and social media sorting I could do in 30 days. In fact, it seemed like the much-needed mindful makeover I so desperately…
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    B2B PR

  • 4 Key Ways to Use B2B PR to Get Leads

    26 Aug 2015 | 4:18 pm
    Is your B2B PR a perpetual fixer-upper? That is to say, is it something you constantly pour money into, without seeing your business grow? If so, then it's time for a complete rehab - right down to the very studs.  The end goal of all B2B PR, among others, should be lead generation. Let's talk about a few effective ways to accomplish  this - with paid, shared, earned, and owned media.  What is Paid, Earned, Owned, and Shared Media?   Paid Media Paid media is a simple concept to understand: It's PR that you pay for. This includes Google AdWords, retargeting, social media…
  • How to Grow Your B2B PR with Social Media

    Pamela Keniston
    19 Aug 2015 | 11:24 am
    It's nearly impossible to separate PR from social media these days. In fact, you can't run a successful PR campaign without social media. You probably know this, so you've done what you're supposed to do. You've created accounts on Twitter, Facebook, LinkedIn, Pinterest, and a few others the kids are talking about these days. Now what?  It's time to put those accounts to good use! Especially if your B2B PR is barely breathing, on life support, or starting to show signs of failure, it's time for some triage with social media. However, even if your PR isn't in the danger zone, there…
  • 7 Steps to Becoming an Exceptional B2B Thought Leader

    Pamela Keniston
    12 Aug 2015 | 2:55 pm
    Knowledge is power. This pithy saying, commonly attributed to Sir Francis Bacon, couldn't be more appropriate in our world where knowledge is everywhere. Consumers of knowledge have an incredible amount of information at their fingertips, giving them tremendous leverage.  Consider: According to Google CEO Eric Schmidt, we now create as much content in 2 days as we have since the dawn of time up until the year 2003!      Will you be the expert who empowers business people with your industry knowledge? Will you be the guru who provides your prospects with the…
  • 6 Surefire Ways to Maximize B2B Influencer Marketing

    Pamela Keniston
    5 Aug 2015 | 1:47 pm
    If you have yet to utilize influencer marketing in your B2B campaign, you're missing out on a huge chunk of revenue, as well a great experience. B2B buyers are well-educated, and according to Sprout Content, 72% of them look for recommendations from industry peers before making a purchase decision.  That means that if you are the only one promoting your brand, 72% of buyers will likely pass you over, or at the very least, you'll have to work very hard to win them over. In using influencer marketing, you are not only increasing your credibility, but also extending your reach to…
  • Is Your B2B Brand Sending the Wrong Message? 5 Easy Solutions!

    30 Jul 2015 | 8:21 am
    Peter Drucker once said: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."  In our experience, many B2B companies aren't focused enough on the customer. To paraphrase Katie Martel, co-founder and CMO of Cintell, companies often make themselves the protagonist of their story -- not the customer or prospect. They may think they are having a dialog with prospects; too often they're engaging in a monologue. Who cares that a company is brilliant or unique or has the latest, fancy gizmo? Who knows what TBIC or RFTD means?
 
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