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  • A New Year’s Resolution That’s Doable

    PR News
    Matthew Schwartz
    18 Dec 2014 | 8:24 am
    Right around now we’re planning New Year’s resolutions—which few of us will actually keep. New Year’s resolutions are all well and good, in theory. Sure, go nuts—make a vow to hit the gym more frequently, cut down on fried foods or get more sleep. However, there are some resolutions that don’t require time, money, or […] | MORE »The post A New Year’s Resolution That’s Doable appeared first on PR News.
  • 6 Essential Steps for Surviving a Crisis

    PR News
    Richard Brownell
    18 Dec 2014 | 10:28 am
    The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.  | MORE »The post 6 Essential Steps for Surviving a Crisis appeared first on PR News.
  • Analyzing the ‘Instagram Rapture:’ What Happened to Real People?

    PR News
    Mark Renfree
    19 Dec 2014 | 10:27 am
    In a massive purging of millions of accounts on Wednesday, Instagram presented a sobering example of the problems in quantifying engagement on the Internet. | MORE »The post Analyzing the ‘Instagram Rapture:’ What Happened to Real People? appeared first on PR News.
  • PR Tips: What Not To Say To A Reporter

    Crenshaw Communications
    Michelle Han
    15 Dec 2014 | 3:21 pm
    As any good PR agency will advise, media interviews are not: an interrogation, a game of ping-pong, or a commercial. A good media interview is actually a conversation, as well a chance to educate and an opportunity to tell a story. A great media interview is a usually a choreographed affair with the interviewee at ease, yet aware of potential pitfalls. And there are pitfalls. Here are some examples of what not to say to a reporter. “Could you just cut that part out?” This infamous comment by Bill Cosby during an AP interview only served to multiply Cosby’s problems.
  • Is Caving In a PR Strategy? Sony Cancels Release of The Interview

    PR News
    Brian Greene
    18 Dec 2014 | 7:47 am
    Sony officially cancelled the theatrical release of The Interview on Wednesday, responding decisively to the turmoil following a message posted a day earlier by a hacker group calling itself "Guardians of Peace," which evoked the September 11th attacks and warned theatergoers to stay away from the movie. | MORE »The post Is Caving In a PR Strategy? Sony Cancels Release of The Interview appeared first on PR News.
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    Brian Solis

  • The 6 Pillars of Social Commerce [VIDEO]

    Brian Solis
    18 Dec 2014 | 7:24 am
    In April 2012, I wrote a piece that explored online social behavior and its impact on commerce and decision-making. The work was inspired by a series of studies based on the work of Robert Cialdini that identified six universal heuristics that shoppers use to make decisions. The importance of social psychology can not be overstated. This branch of psychology deals with how people think about influence and how individuals relate to one another. The social economy is shaped by how people earn and spend social capital. Based on the commerce of actions, words, and intentions, individuals…
  • Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business

    Brian Solis
    16 Dec 2014 | 10:02 am
    In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs.  What’s worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have a significant number of workers doing their best impression of corporate zombies who go through the everyday motions to collect a paycheck. So are employees to blame? Nope. This incredible set of findings falls squarely on management or the lack thereof. What’s missing?
  • Digital Transformation: A Year in Review

    Brian Solis
    9 Dec 2014 | 7:34 am
    When I published the first in a new series of reports exploring the state and future of Digital Transformation, it was almost the antithesis of a typical technology report.  It didn’t talk about tech trends for automated marketing. It mentioned zero platforms, software or apps for improving processes, manufacturing or customer or employee engagement. It also didn’t talk about the latest enterprise cloud services to improve marketing or CRM or process big data and the like. Instead, I, along with my Altimeter Group colleagues Jaimy Szymanski and Charlene Li, offered a behind the scenes…
  • Community is Much More Than Belonging to Something; It’s About Doing Something Together That Makes Belonging Matter

    Brian Solis
    2 Dec 2014 | 10:59 am
    Viginia Coutinho is a dear friend who just released a new book (in Portuguese) that helps strategists think differently about social media. She is also the organizer of Upload Lisboa, a fantastic event in Portugal that focuses on innovation and disruptive technologies. Earlier in the year, she surprised me by asking if I would consider writing the foreword. Even though I don’t write much about social media these days, I couldn’t let her down.  Now that her book is available, I wanted to share the English version of the foreword with you here. I hope it helps or makes a…
  • 1 Short But Important Prediction for Marketing in 2015

    Brian Solis
    28 Nov 2014 | 5:25 am
    It’s that time of year when experts share their predictions and others assemble them into long lists. Yay! I’ve only managed to write one officially so far. And to be honest, it’s less of a prediction and more of something for a wish list, not just for the future of marketing, but all of business. I’d love to say that by 2015 we will truly see digital strategies that are integrated across digital, social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to…
 
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    PR News

  • Analyzing the ‘Instagram Rapture:’ What Happened to Real People?

    Mark Renfree
    19 Dec 2014 | 10:27 am
    In a massive purging of millions of accounts on Wednesday, Instagram presented a sobering example of the problems in quantifying engagement on the Internet. | MORE »The post Analyzing the ‘Instagram Rapture:’ What Happened to Real People? appeared first on PR News.
  • 7 Public Relations Trends to Watch in 2015

    Brian Greene
    19 Dec 2014 | 9:05 am
    We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we've come and, perhaps more important, how much we still have left to figure out. | MORE »The post 7 Public Relations Trends to Watch in 2015 appeared first on PR News.
  • 6 Essential Steps for Surviving a Crisis

    Richard Brownell
    18 Dec 2014 | 10:28 am
    The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.  | MORE »The post 6 Essential Steps for Surviving a Crisis appeared first on PR News.
  • A New Year’s Resolution That’s Doable

    Matthew Schwartz
    18 Dec 2014 | 8:24 am
    Right around now we’re planning New Year’s resolutions—which few of us will actually keep. New Year’s resolutions are all well and good, in theory. Sure, go nuts—make a vow to hit the gym more frequently, cut down on fried foods or get more sleep. However, there are some resolutions that don’t require time, money, or […] | MORE »The post A New Year’s Resolution That’s Doable appeared first on PR News.
  • Is Caving In a PR Strategy? Sony Cancels Release of The Interview

    Brian Greene
    18 Dec 2014 | 7:47 am
    Sony officially cancelled the theatrical release of The Interview on Wednesday, responding decisively to the turmoil following a message posted a day earlier by a hacker group calling itself "Guardians of Peace," which evoked the September 11th attacks and warned theatergoers to stay away from the movie. | MORE »The post Is Caving In a PR Strategy? Sony Cancels Release of The Interview appeared first on PR News.
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    PR News

  • Analyzing the ‘Instagram Rapture:’ What Happened to Real People?

    Mark Renfree
    19 Dec 2014 | 10:27 am
    In a massive purging of millions of accounts on Wednesday, Instagram presented a sobering example of the problems in quantifying engagement on the Internet. | MORE »The post Analyzing the ‘Instagram Rapture:’ What Happened to Real People? appeared first on PR News.
  • 7 Public Relations Trends to Watch in 2015

    Brian Greene
    19 Dec 2014 | 9:05 am
    We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we've come and, perhaps more important, how much we still have left to figure out. | MORE »The post 7 Public Relations Trends to Watch in 2015 appeared first on PR News.
  • 6 Essential Steps for Surviving a Crisis

    Richard Brownell
    18 Dec 2014 | 10:28 am
    The best way to prepare for a crisis is to plan for it in advance. Here are six steps you can take that will help you when the dark days descend.  | MORE »The post 6 Essential Steps for Surviving a Crisis appeared first on PR News.
  • A New Year’s Resolution That’s Doable

    Matthew Schwartz
    18 Dec 2014 | 8:24 am
    Right around now we’re planning New Year’s resolutions—which few of us will actually keep. New Year’s resolutions are all well and good, in theory. Sure, go nuts—make a vow to hit the gym more frequently, cut down on fried foods or get more sleep. However, there are some resolutions that don’t require time, money, or […] | MORE »The post A New Year’s Resolution That’s Doable appeared first on PR News.
  • Is Caving In a PR Strategy? Sony Cancels Release of The Interview

    Brian Greene
    18 Dec 2014 | 7:47 am
    Sony officially cancelled the theatrical release of The Interview on Wednesday, responding decisively to the turmoil following a message posted a day earlier by a hacker group calling itself "Guardians of Peace," which evoked the September 11th attacks and warned theatergoers to stay away from the movie. | MORE »The post Is Caving In a PR Strategy? Sony Cancels Release of The Interview appeared first on PR News.
 
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    PRSA Tactics and The Strategist Online

  • Bonus Online Article: Social Listening and the Crisis New Cycle

    18 Dec 2014 | 9:00 pm
    The ALM Crisis Strategies Summit for In-House and Outside Counsel took place on Nov. 20 at Convene Times Square in New York City and offered solutions for addressing the dynamic between legal and reputational risk in the digital age.
  • Bonus Online Article: 4 Tips to Safeguard Reputation and Reassure Customers After a Security Breach

    18 Dec 2014 | 9:00 pm
    2014 has been riddled with highly publicized data security breaches of all shapes and sizes, affecting notable brands such as Sony, Target, Neiman Marcus, Home Depot, HealthCare.gov and JP Morgan Chase. At this stage, it is not a question of if your company will experience a breach, but when.
  • The Dangers of Insider Language

    16 Dec 2014 | 9:00 pm
    Insider language — buzzwords and jargon overheard in office hallways or uttered in company meetings — can be an easy game to play. When spoken at the right time it might seem to move you toward the center of power, signaling that you’re a trusted member of the team.
  • Americans Feel Better Informed Thanks to Internet, Survey Finds

    9 Dec 2014 | 9:00 pm
    The Internet and cellphones help Americans learn new things and stay better informed, according to 87 percent of adult online users in a new survey from the Pew Research Center.
  • A New Gadget for James Bond — An Updated Movie Marketing Strategy

    3 Dec 2014 | 9:00 pm
    It used to be that details about an upcoming James Bond film — its title, star, leading lady, cool car, etc. — would dribble out one by one during the months before the movie’s release. But in the Internet age, secrets are difficult to keep, so Sony Pictures announced the news about the next installment in the franchise all at once in a live-streaming event today.
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    360 Public Relations » Blog

  • What to Eat Next! 2015 Food Trends Media, Nutrition Experts, Retailers and Brands can all Sink their Teeth Into

    Victoria Renwick
    19 Dec 2014 | 12:59 pm
    Americans love a good food trend – as anyone who has tried the Paleo, Atkins or even Grapefruit diet can attest! At 360PR, we love a good food trend as well, and being able to make the connection for our clients’ food products is a key tool in earned and social media. As consumers become […] The post What to Eat Next! 2015 Food Trends Media, Nutrition Experts, Retailers and Brands can all Sink their Teeth Into appeared first on 360 Public Relations.
  • A 360PR Curated Guide to Celebrating the Season

    360PR
    16 Dec 2014 | 8:22 am
    In the spirit of the season, 360PR is excited to share our holiday guide – a curated collection of tips and tricks highlighting some of our favorite products and brands we’ve had the privilege of working with throughout the year. Featuring everything from quick and easy recipes and DIY gift ideas, to family friendly activities, […] The post A 360PR Curated Guide to Celebrating the Season appeared first on 360 Public Relations.
  • How to Launch Six New Products in One Day

    Victoria Renwick
    24 Nov 2014 | 8:58 am
    Seedsationals, Grainfully Yours, CrunchIts, Zen Crisps, Savory Snackerz and Power Crisps…sound like some great new crackers you’d like to find in your grocery store? Well maybe not just yet, but in just one hour, some of the country’s leading food brands, journalists, RDs and food scientists, along with 360PR’s Healthy Living team, brainstormed a host […] The post How to Launch Six New Products in One Day appeared first on 360 Public Relations.
  • Turning Brand Acquaintances into Brand Advocates

    Caroline Pierce
    10 Nov 2014 | 10:17 am
    Earlier this year, 360PR initiated an ambassador program for tommee tippee, the #1 UK infant and toddler feeding brand that’s just entering its preschool years here in the U.S. To dial-up mom-to-mom recommendations, 360PR created the Tommee Mommees. This newly minted network of influencer-moms has effectively inserted the tommee tippee brand into the online parenting […] The post Turning Brand Acquaintances into Brand Advocates appeared first on 360 Public Relations.
  • Engaging Moms: From Jewel to Apps Mom and Dad Share

    Caroline Pierce
    10 Nov 2014 | 9:59 am
    The M2Moms conference is always a great event, with fresh research, case studies and actionable insights – and this year was no exception. Topics ranged from engaging mom advocates to generate peer-to-peer recommendations, to leveraging mom-created content for native advertising. Grammy-winner Jewel was in the house discussing brands she’s partnered with, including Fisher-Price with whom […] The post Engaging Moms: From Jewel to Apps Mom and Dad Share appeared first on 360 Public Relations.
 
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    social@ogilvy

  • Ogilvy & Mather Takes Campaign Asia’s 2014 Agency Network of the Year Awards by Storm

    Social@Ogilvy
    15 Dec 2014 | 11:49 am
    Last week at the Campaign Asia Agency of the Year Awards, Ogilvy & Mather swept up, with 31 awards going to teams around the Asia Pacific region. Among these were several Creative, Digital, and Specialist Agency of the year awards, and two in particular that went to those in the Social@Ogilvy network: Bronze – Specialist Agency of the Year: Social@Ogilvy, Hong Kong Japan/Korea Account Person of the Year: Young Chang, Social@Ogilvy Korea As Paul Heath, Chairman & CEO, Ogilvy & Mather Asia Pacific, said, “These wins highlight the breadth of our expertise across Asia as the…
  • How Much Advocacy is Going On in Social?

    Rob Blackie
    9 Dec 2014 | 11:05 am
    How much does Social advocacy influence what people do? And what’s the value to brands? Rob Blackie, Director of Social at OgilvyOne UK, has investigated the topic further. The following look at the influencing power of Social advocacy appeared on his blog on December 5, 2014, and a second post discussing the value to brands will follow.   The first thing to disentangle is how much Social advocacy goes on. Here I’m defining Social advocacy as any content sharing from or through Social channels, or a recommendation (e.g. ‘Innocent’s new Thai curry is great!’) that happens in…
  • Does Your Social Programme Measure Up?

    Rob Blackie
    4 Dec 2014 | 1:34 pm
    Ask anyone who works in Social what is different from traditional marketing, and they’ll inevitably tell you that they want deeper, richer engagement with their customers. But even a cursory look will tell you that many companies are simply taking traditional advertising, lightly adapted, and placing it in Social channels. Sometimes it’s entertaining, engaging and interesting. But even then it is often quite similar to traditional marketing. So we decided to look at Social through the lense of our clients’ businesses. Our research aimed to answer a simple question. Do visible Social…
  • Team Hennessy: Building Product Awareness Online & Offline with New Influencer Program

    Kate Newman
    4 Dec 2014 | 10:02 am
    This was originally posted on WOMMA’s All Things WOMM blog on December 4, 2014. What typically comes to mind when revamping an influencer program? Usually it’s finding advocates with high reach that also care about your brand. When Hennessy US sought to design an influencer program, they pushed the needle by coming up with a new approach. Moet Hennessy USA Digital Marketing Director Montana Triplett and Social@Ogilvy Account Director Madeline McCaul presented how they formed a team of 14 brand ambassadors, called Team Hennessy, to increase online and offline product awareness…
  • Social Digest – It’s Shia LaBeouf!

    Bizhan Govindji
    28 Nov 2014 | 7:59 am
    Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. Enjoy! 3 THINGS YOU NEED TO KNOW   Facebook to show users fewer promotional Page posts in the News Feed Facebook video views are slowly catching up to YouTube How technology is changing media. Dive into this treasure trove of juicy stats and insights from Buzzfeed on social, search, mobile, video, and ad spend.   In other news…   The sound of Prague. Very cool real-time city overlay with social activity from Heineken Tesco tries to reduce the Christmas gift…
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    CustomScoop's Media Bullseye

  • Media Bullseye Roundtable 2014.23 with Guest Co-Host Doug Haslam

    Chip Griffin
    17 Dec 2014 | 3:51 am
    In this episode of the Roundtable, I’m joined by Doug Haslam of Stone Temple Consulting to discuss three topics (plus a bonus discussion of the current podcasting “boom”): — What the FTC crackdown on social media disclosure means for communicators, especially those working in agencies. — Whether the angry social media mob phenomenon is back — or ever went away — and how brands should deal with it. — How the Sony hacker situation will impact communicators. http://blog.customscoop.com/wp-content/uploads/2014/12/mbr-2014-23.mp3 Get this podcast:…
  • 62 Communications and Public Relations Jobs Available Now

    Chip Griffin
    16 Dec 2014 | 4:12 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to my free Sunday night email. Academia/Government Senior Writer, School of Public Affairs, American University, Washington, DC Events Manager, School of Public Affairs, American University, Washington, DC Education Coordinator, British Embassy, Washington, DC – apply by Dec. 21 Education Officer,…
  • Chats with Chip: Kami Huyse of Zoetica Media

    Chip Griffin
    12 Dec 2014 | 10:01 am
    Kami Huyse is an award-winning leader in public relations, who writes and speaks frequently about the role of social media in modern communications. She brings two decades of experience to her role as CEO of Zoetica Media, where she connects clients with the communities that matter most to them. Like me, she went to college in the Washington D.C. area and graduated in 1994. She, however, was smart enough to choose a warmer climate when she was done with the nation’s capital, and she now lives and works in Texas. In this podcast, we discussed how she came to head her own agency and the…
  • 41 Communications and Public Relations Jobs Available Now

    Chip Griffin
    9 Dec 2014 | 8:22 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to my free Sunday night email. Academia/Government Media Relations Officer, Arizona State University, Tempe, AZ – apply by Dec. 12 Public Affairs Specialist/Communications Director (Job ID: DEU-EB-2015-0002), Federal Communications Commission, Washington, DC – apply by Dec. 9 Executive Director of Web…
  • Media Bullseye Roundtable 2014.22 with Guest Co-Host Jen Phillips

    Chip Griffin
    26 Nov 2014 | 7:34 am
    Jen Phillips of 4L Strategies joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals.  Among the subjects we explore include: — Uber. Enough said. — New Forrester research that suggests that Twitter and Facebook may be a waste of time and money for many brands. — The ongoing question of whether comments are dead on blogs and news sites. http://blog.customscoop.com/wp-content/uploads/2014/11/mbr-2014-22.mp3 Get this podcast: Download the MP3 file (27.3Mb, 28:29) Read the transcript Get the show on…
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    Online Public Relations Thoughts

  • Stomach-Churning Publicity

    Jim Horton
    19 Dec 2014 | 4:42 am
    This doctor thinks stomach-churning images of lower limb amputations should be placed on prepared foods that lend to Type 2 diabetes.  He points to anti-smoking campaigns as a model.  The problem is that no one knows whether it would work.  The doctor is right about Type 2 diabetes.  It is at epidemic levels in the US and little is being done about prevention.  It is a disease of a wealthy, sedentary nation. As he notes, it affects an estimate 29.1 million Americans and costs the nation up to $69 billion a year.   Why can't something be done about it?  It…
  • Long-Term Crisis

    Jim Horton
    18 Dec 2014 | 5:46 am
    One of the hardest crises to handle is the long-term disaster -- the slowly evolving event that is hard to motivate companies and the public to address.  For example, this one.  Antimicrobial resistance already is a serious problem in the nation's hospitals and it will continue to worsen in the decades to come.  Tens of thousands have died and millions more will follow.  One would think governments and drug companies would be fully committed to battle resistant microbes with new treatments, but apparently not.  How does one mobilize public attention before it is…
  • Nightmare

    Jim Horton
    17 Dec 2014 | 5:28 am
    New York Magazine is undergoing a nightmare of its own making.  It reported a story that was false and made up by a teenager.  How did it get sucked into a tale that was too good to be true?  Probably because it was.  Stranger things have happened.  Nonetheless, the magazine how has a PR problem with its readership.  How can one trust a publication that did such poor fact checking?  The magazine has done the right thing.  It immediately posted an apology to readers and admitted it was duped.  The reporter on the story has her own troubles.
  • Taboo

    Jim Horton
    16 Dec 2014 | 4:51 am
    How do you discuss a subject that is taboo but essential?  For example, the cost effectiveness of health care.  In the US, the idea that someone's life might not be worth the cost of restoring to health is anathema.  Americans consider it outrageous that they might not get care they need even though it runs into millions.  This burdens the health community, insurance companies and the rest of the public, but patients and their families do not think of that.  They are focused on getting better no matter the cost.  Ultimately, economic necessity dictates…
  • Dumb Stunt

    Jim Horton
    15 Dec 2014 | 6:48 am
    This qualifies as a dumb publicity stunt, and Greenpeace ought to be ashamed.  The site where the ancients scratched lines in the earth to signify different plants and creatures, including a hummingbird is easily damaged.  The Peruvian government has placed the Nazca site off-limits yet Greenpeace went in anyway and laid a huge sign on the ground that was visible even from space.  Peru is now considering charges against the group, and that is the least of what Greenpeace deserves.  It is ironic that an environmental group would be prosecuted for damaging the environment,…
 
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    wiredPRworkswiredPRworks

  • Association Forum Holiday Showcase PR Presentation

    Barbara Rozgonyi
    16 Dec 2014 | 6:33 am
    Thanks to everyone for attending my Association Forum Holiday Showcase PR presentation. You’ll find my handout here. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Association Forum Holiday Showcase PR Speaker Barbara Rozgonyi

    Barbara Rozgonyi
    10 Dec 2014 | 9:57 am
    I’m excited to present at Association Forum’s Holiday Showcase!  WIll you be there? Let me know so we can meet up!! Speaking to associations is a great way to get out in front of new... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Picture This: 12.5 Image Strategy Tips for PR Pros

    Barbara Rozgonyi
    7 Nov 2014 | 5:31 am
    It’s no secret that everyone loves pictures, but did you know . . . 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 12 Ways to Use The ART of Engagement via Brian Solis

    Barbara Rozgonyi
    6 Nov 2014 | 6:00 am
    I’m a big Brian Solis fan. Because Brian always delivers an inspiring and informative message, like social media is sociology, not technology, I take advantage of every opportunity I have to hear... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Meeting and Event Pros Engage to Excel at MPI EdCon2014 on 11/20

    Barbara Rozgonyi
    5 Nov 2014 | 6:19 pm
    Are you a meeting planner – or a meeting supplier – in the Chicago area who’s looking to learn, network and advance your business or career? Then, you won’t want to miss the Meeting Professionals... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Holtz Communications + Technology | Blog

  • Friday Wrap #132: LinkedIn simplifies home page, mobile changes everything, computers rule video

    shel@holtz.com
    19 Dec 2014 | 8:35 am
    My web developer, Kurt Deutscher, shot this image of a wrapped-upbuilding on a rainy winter day in Portland, Oregon.Mobile dominates this installment of the Friday Wrap, my weekly review of news, reports, studies, and posts from the last week that may not have grabbed the big headlines (like the Sony hack), but still have implications for those of us working in the communications/PR/marketing world. I curate the Wrap from a the items I collect during the week on my link blog, which you’re welcome to follow. News Skype releases real-time translator preview—Microsoft’s Skype…
  • Companies should look to PR to ensure strong characters before crisis hits; just ask Sony and Uber

    shel@holtz.com
    15 Dec 2014 | 5:11 pm
    A brand’s reputation can rise or fall based on how it reacts to unplanned events. Having a crisis plan in place is a good start, but it’s not enough. The right response has to be part of the organization’s character, part of its DNA. Two companies have hurt themselves and eroded their own reputations with woefully tone-deaf responses to events. As these cases are analyzed in the days and weeks to come, crisis planning will undoubtedly be invoked. In both cases, though, all the planning in the world wouldn’t have stopped these businesses—Uber and Sony—from…
  • The Hobson & Holtz Report - Podcast #786: December 15, 2014

    shel@holtz.com
    15 Dec 2014 | 11:27 am
    Quick News: Apple makes inroads into the airline industry with enterprise sales of iPhones and iPads, 60 employees can increase your reach by 1000% says report, Apple recruiting fashion/luxury experts ahead of Apple Watch debut, what Facebook’s search feature means for brands and publishers; Ragan promo; News That Fits: Microcopy is a new frontier for writers; Dan York’s Tech Report: blogging once a day, new podcasting app for iPhone, and more; Twitter has made the 24-hour news cycle into a 2-hour news cycle; the Media Monitoring Minute with CustomScoop; listener comments in the…
  • Friday Wrap #131: Agency settles with FTC, Instagram overtakes Twitter, employees expand reach

    shel@holtz.com
    12 Dec 2014 | 10:50 am
    Flickr photo courtesy of RetisThe Friday Wrap is my weekly collection of articles, posts, and reports that may not have risen to the top of your news feed but still can add value to your work as a communicator. I collect all the items I find interesting on my link blog, which you’re welcome to follow. The link blog is my source for items to appear in the Wrap as well as those I’ll report on in my weekly podcast. News FTC settles with agency whose staff tweeted about clients—It’s a standard practice in PR and marketing agencies to ask agency staff to support client…
  • The Hobson & Holtz Report - Podcast #785: December 8, 2014

    shel@holtz.com
    8 Dec 2014 | 5:51 pm
    Intro: Marking a milestone with an eighth #twitterversary; Quick News: Agencies can’t ask staffers to casually tweet nice things about clients, mothers staged a public breastfeed protest outside Claridge’s Hotel in London this weekend, who’s watching videos and on what devices?, Netflix testing a ‘tweet me a reminder’ feature; Ragan promo; News That Fits: Seven attributes of CEOs who get social media; Dan York’s Tech Report: dark social traffic, Firefox webRTC, observations about Wire, and more; are we ready for the rise of messaging apps?; the Media…
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    Bad Pitch Blog

  • Will PR Automation Put You Out of a Job?

    Kevin Dugan
    15 Dec 2014 | 5:15 am
    Nine months ago, robo-journalism was in full effect when the LA Times used its Quakebot algorithm to report on an earthquake -- three minutes after it happened.It's ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example. In another example, the AP uses a tool called Wordsmith to help fill their pages. According to Arik Hanson, "they're using Wordsmith to auto-generate quarterly earnings stories--4,400 stories every quarter."This all begs a bigger question."As…
  • Your Social Media Policy & the Nude Celebrity Photo Scandal

    Kevin Dugan
    3 Sep 2014 | 9:42 am
    You're thinking, "come on...this is headline bait. How can these two topics be even remotely connected?" This Venn diagram depicting Internet privacy (created by Dave Hoffman) is our answer.No, you and your fellow employees are not celebrities. Celebrities are subjected to an unfortunate level of attention. And in this case, a hacker pulled the celebrity photos from password-protected iCloud accounts and not social media. But there are some relevant takeaways from this unfortunate scandal you can apply to you and your company's social media policy.1) Simplest Approach: If you…
  • 3 Reasons Why You Should Love Data: a PR #protip

    Kevin Dugan
    2 Sep 2014 | 5:28 am
    Early in my career, I'd declare I'm part of the creative class, in part, because of my dislike for math. Today, I still wouldn't trade my career for anything. But I've learned to love math.The silos between art and science dissolved long ago. And every public relations professional should love math and, more specifically, data. Here are just three reasons.1) Inform Strategy: Since hugging it out with data, I've been able to show clients exactly why I'm proposing a specific editorial strategy. It's all thanks to insights mined from search queries and social data.Searches tell us what…
  • At A Loss For Words

    Richard Laermer
    14 Aug 2014 | 7:37 am
    The following pitch was received by a journalist friend of mine yesterday.  I will not comment on it.  I guess this is why Kevin and I started this blog in the first place. Read at your own risk."Robin Williams’ tragic death leaves consumers at high risk of identity theft. The 1.2 billion people already endangered from the massive Russian hacking just got more vulnerable as identity thieves lure curious citizens with links promising details about Robin Williams.Cyber security expert Steve Weisman, founder of www.scamicide.com, author of Identity Theft…
  • Is Soft Language Killing Your Pitch?

    Kevin Dugan
    7 Aug 2014 | 10:40 am
    We just paid homage to Ernest Hemingway for his support of simple, clear and effective writing. Add George Carlin to the list of talented individuals reminding us to write tight. The infamously expletive-wielding Carlin could be the NSFW poster child. So does that make him the worst possible role model in this situation? Before you decide, consider the phrase he invented...soft language "American English is loaded with euphemisms -- because Americans have a lot of trouble dealing with reality. So they invent a kind of  to protect themselves from it. And it gets worse with every…
 
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    Denver PR Blog

  • Grayling Names Palmer to Lead Government Affairs Practice

    Jeremy Story
    19 Dec 2014 | 12:37 pm
    Steven Palmer, managing director of Grayling’s Denver office, has been named head of the firm’s U.S. State and Local Government Affairs practice. Palmer brings more than two decades of public affairs experience with business leaders, governors and elected officials at all levels of government throughout the U.S.
  • Newton Running Names Creation AOR

    Jeremy Story
    19 Dec 2014 | 10:20 am
    Boulder-based performance running shoe manufacturer Newton Running has named Creation as its agency of record. Newton Running adds to Creation’s growing client roster that includes endurance sports properties such as sports marketing and athlete management firm Human Interest Group and the Super Sprint Triathlon Grand Prix.
  • Proof PR Adds Online Menswear Retailer as Client

    Jeremy Story
    19 Dec 2014 | 9:11 am
    Proof PR has added the online boutique menswear retailer Standard & Strange as a client. Proof PR is helping the retailer launch a private label in early 2015.
  • Dovetail Solutions Hiring Client Services Associate

    Jeremy Story
    19 Dec 2014 | 7:44 am
    dovetail solutions is hiring a client services associate.
  • GroundFloor Media Adds Denver Post Community as Client

    Jeremy Story
    18 Dec 2014 | 7:02 pm
    GroundFloor Media (GFM) has been retained by the Denver Post Community to provide messaging support, along with social media planning and SEO counsel. The Denver Post, through the Denver Post Community programs including the Denver Post Community Foundation and Denver Post Charities – Season to Share/McCormick Foundation Fund, raises and distributes funds to local nonprofit organizations throughout Colorado to improve and enrich the lives of those in the community.
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    Minnesota Public Relations Blog

  • CCF launches new fitness campaign for YWCA of Minneapolis Find what moves you.

    Ryan May
    17 Dec 2014 | 6:00 am
    Minneapolis-based advertising agency Clarity Coverdale Fury has launched a new campaign for the YWCA of Minneapolis, centered on their dedication to helping everyone achieve their health and fitness goals, no matter who they are. The campaign, using the tagline “Find what moves you,” features real YWCA members in the ads, including local hip-hop artist and YWCA Uptown member, Dessa. “Research shows our members love us, but too few people know about the three great fitness facilities we have. This campaign aims to change that,” said Jacqueline Lloyd Cunningham, marketing director for…
  • Three New Hires at Spomg in Minneapolis

    Ryan May
    16 Dec 2014 | 12:39 pm
    Spong recently added new hires Nick Hanson, Cassie D’Kae and Kirsten de St. Aubin to its Minneapolis office to serve client growth at the public relations and creative communications agency.                   Hanson, who joined as a counselor, will work with account management and media relations teams for clients American Standard, Sherwin-Williams and Trane. Before joining Spong he was a senior account executive at Himle Rapp and Company where he worked on media relations and digital strategy for…
  • Job - Mystic Lake Casino and Hotel - Social Media Manager - SMSC

    Ryan May
    16 Dec 2014 | 9:00 am
    Mystic Lake Casino and Hotel - Social Media Manager - SMSC
  • Job - StoryTeller - Associate Account Strategist

    Ryan May
    12 Dec 2014 | 6:05 am
    StoryTeller - Associate Account Strategist
  • Job - Weber Shandwick seeks Financial Services expert

    Ryan May
    11 Dec 2014 | 6:05 am
    Weber Shandwick seeks Financial Services expert
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    Shonali Burke Consulting, Inc.

  • Social Sharing: What Makes It Tick?

    Shonali Burke
    19 Dec 2014 | 5:00 am
    At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. And if you are practicing (or believe in) what I call “social PR,” then you already subscribe to the philosophy that social sharing isn’t just about being nice to people, it’s a strategic imperative that ultimately supports relationship-building for your business. The psychology of social sharing Mark Schaefer is someone who really walks the talk when it comes to social sharing; he’s one of the few true gurus I…
  • Monday Roundup: Lessons Learned

    Shonali Burke
    15 Dec 2014 | 5:00 am
    Most of us consider the end of the year a time for reflection; how the past year treated (or was treated by) us; what lessons we learned that we’d rather leave behind (!), and those we’ll carry with us into the new year. Given that we are now counting down to the end of the year (and then my birthday!), today’s post highlight seven articles from around the web that teach, or share, lessons learned. Image: Steve Garfield via Flickr, CC 2.0 1. Digital Startups Are Teaching the Big Guys Some Lessons  Why: earlier this year, AdWeek contributor Michelle Castillo took a look…
  • What’s PR En Route to in 2015? PRTech

    Shonali Burke
    12 Dec 2014 | 5:00 am
    Remember when PR people weren’t expected to be “math” people? (Yea, I know, I’m laughing too). Well, now not only are we expected to be math people, we need to be technically savvy as well. Those of you who are WUL-ers know that I math (really, I do, and give me a spreadsheet and I’m in heaven!)… and I love how technology is allowing us to practice in more dynamic and interactive ways than ever before. I’ve been getting to know my friends at AirPR this past year, and I love how they describe themselves: a technology platform to increase PR…
  • Monday Roundup: Storytelling

    Shonali Burke
    8 Dec 2014 | 5:00 am
    As the holidays approach, we’re reminded daily of the importance of storytelling. From dancing snowmen, to journeys of wise men, to tiny reindeer, the spirit of the season is enriched by stories. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling. Image: Scottish Libraries via Flickr, CC 2.0 1. Why Your Brain Loves Good Storytelling Why: Why are audiences compelled by storytelling? Paul J. Zak examines the science that drives results in this…
  • 27 Things You Should Never Post on Facebook. #15 Will Amaze You!

    Shonali Burke
    5 Dec 2014 | 5:00 am
    Remember how we collectively coined the word “barfshiner” a while back? (Which reminds me, I still have to get it into the Urban Dictionary.) That was inspired, if you remember, by the constant (or so it seems to me) sunny and “shiny” updates one sees on Facebook that make one want to barf. I guess I’ve gotten a little more used to it, so I don’t barf quite as much… or maybe I’m just “shining” more. I have, however, expanded the definition of the word to any social post that makes you want to barf, regardless of whether it’s…
 
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • PR Jobs of the Week

    19 Dec 2014 | 1:28 pm
    Communications and PR job listings on odwyerpr.com this week. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • PR Links of the Day - 12-19-2014

    19 Dec 2014 | 1:25 pm
    Crisis Judy Smith is secret PR adviser in Sony scandal (TMZ)  Crisis 5 thoughts on communicating data breaches (C. Rooney)  Crisis Epstein owes $103K to crisis PR... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • AARP Looks for PR Firm

    19 Dec 2014 | 12:53 pm
    Washington-based AARP is looking for a PR firm to support its media outreach and events. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • After Sochi Turmoil, Olympic Committee Tackles Sexual Orientation

    19 Dec 2014 | 9:56 am
    The International Olympic Committee adds 'sexual orientation' to its anti-discrimination code, largely in response to the 2014 "Homophobic Olympics" of Sochi, Russia. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • SKDKnick Reps Freed US Contractor

    19 Dec 2014 | 8:20 am
    SKDKnickerbocker is repping Alan Gross, the jailed American contractor released by Cuba following the move to normalize diplomatic ties between it and the US. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Shankman Blog

  • The Customer is Always Right, Until the Customer is a Billion Percent WRONG.

    2 Dec 2014 | 4:59 pm
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Long story short: A so-called "Internet Celebrity," (which should tell you more than you need to know right there,) Matthew Lush, had a non-refundable/non-changable (otherwise known as a super-cheap) ticket on JetBlue, and of course, tried to make changes to his itinerary. When JetBlue told him his ticket had a change fee, he wasn't pleased. Even after JetBlue lowered the change fee by 1/3rd, he still wasn't happy. He went online to voice his displeasure, telling his…
  • Read This Before You Tweet During the Next Bout of Breaking News

    2 Dec 2014 | 9:15 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter? Don’t spread rumors. Unless you were there, or it was confirmed by multiple sources, just don’t retweet it. If you were there, stick to the facts. Yes, sadly, “How to Tweet in a Crisis” still needs to be said, possibly never more before than now, almost nine years after Twitter launched. If social media can be credited with one thing, (other than making it very easy for celebrities to post horribly embarrassing comments in real-time,) it’s that time and time again, if…
  • My Attempt to Cancel Time Warner Cable Services in my Condo, Live-Tweeted

    28 Nov 2014 | 6:16 pm
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?So many live-tweets of my attempt to cancel Time Warner Cable in my apartment, I decided to use Storify. Enjoy it! :)   [View the story "My Attempt to Cancel Time Warner Cable Services in my Condo" on Storify]  
  • How Your Business Can Be Better Than Everyone Else's This Holiday Season

    26 Nov 2014 | 5:55 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Having spent the past 18 months researching, editing, and writing the upcoming Customer Service Book “Zombie Loyalists,” I’ve learned a few things about how businesses do business, treat customers, and encourage (or discourage) return visits and purchasers. Since we’re heading into the holiday shopping season, I thought it might be a good idea to summarize a few of those here, on the hope that the businesses who read them will implement these ideas, and find that not only do their holiday…
  • Uber is quickly becoming the Ronald Miller of the crowd economy (and killing itself in the process)

    18 Nov 2014 | 6:25 pm
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?For those not familiar with the title, Ronald Miller was a character played by Patrick Dempsey in the 1980s teen movie “Can’t Buy Me Love.” In it, Miller, a complete nerd, through both luck and money, wound up dating the coolest girl in high school, thus skyrocketing his popularity. Unfortunately, he started believing that he was really that cool, and it cost him his popularity, his fame, and the love of this life. Of course, this being an 80s movie, he realized the error of his ways,…
 
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    Voce Communications

  • Voce Student Weekly Reading 12/16: Gift Guide for Social Media Lovers, Possible ‘Dislike’ Facebook Button & More

    Stephanie Boggs
    16 Dec 2014 | 12:27 pm
    Social Media A Holiday Gift Guide for Social Media Lovers “The majestic social media lover, someone who is on top of trends, tech-savvy and spends a lot of time plugged in. While these are great traits from a career perspective, they don’t always make for an easy gift target. What do you get someone who knows about everything as it launches in real-time?” Voce Insight – Besides the fun items on this list, any of the books included would likely help you add weight to your words on social media. Reading about your field and those who helped start it will set you apart from many of…
  • Voce Student Weekly Reading 12/9: How to Get Followers on Social Media, Top Global Trends in PR & More

    Sean Lenehan
    9 Dec 2014 | 12:32 pm
    Social Media Know What’s Working on Social Media: 19 Free Social Media Analytics Tools The Riffle browser extension adds an overlay to the Twitter profiles you visit, showing stats like retweets per tweet and favorites per tweet as well as info on the top hashtags, mentions, and urls that appear in one’s Twitter timeline. Voce Insight – This browser extension works in a way that’s similar to how Rapporative works for email, by providing an additional layer of information about the person you’re connecting and talking with. That can be a useful thing especially as you’re…
  • Voce Student Weekly Reading 12/2: How to Get More Twitter Followers, Why You’re Still an Intern & More

    Anjani Patel
    2 Dec 2014 | 1:01 pm
    Social Media Get More Followers And Increase Engagement With These 7 Counterintuitive Twitter Tips “Occasionally, you may have the opportunity to engage with individuals and share with your community about some awesome things going on at your site—new products, new announcements, new ways to connect and share with one another. You don’t have to be shy with promoting (more on this below). It also feels great to do so in the right way.” Voce Insight – New York Times Columnist David Carr once described Twitter “as a river of data rushing past that I dip a cup into every once in a…
  • Voce Student Weekly Reading 11/25: Tips on Rocking Your First Job, 2015 Social Media Marketing Trends, & More

    Stephanie Boggs
    25 Nov 2014 | 12:36 pm
    Social Media 10 Things to Never Share on Your Company’s Social Media Accounts “Social media is, essentially, an open forum. Some people will use it to compliment your business, and others will criticize it. No matter what happens, don’t respond with a counterattack. Meeting negativity with more negativity will make your business seem immature, petty, and vengeful. Instead, respond to negative posts with calm understanding.” Voce Insight – While social media platforms allow for more flexibility in content and voice than traditional platforms, it is still important to be extra…
  • Voce Student Weekly Reading 11/18: Twitter Tips, Facebook’s Privacy Policy & More

    Sean Lenehan
    18 Nov 2014 | 12:39 pm
    Social Media New E-book! Our Best Twitter Tips: 33 Ways to Get the Most Value Out of Twitter “We love learning how to get more followers, earn more clicks, and share better content. Twitter represents a huge—and free!—opportunity for marketers to distribute content, engage with others in their industry, and promote their brand online. And we’re keen to find the absolute best way to get the most value out of Twitter.” Voce Insight – Using a scheduling tool is a great way to get your content to your followers, allowing you to space out posts in between breaking news beats.
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    PRNewser

  • Biggest Stories of the Week

    Patrick Coffee
    19 Dec 2014 | 3:30 pm
    Sony Corporate Comms Leader Canned After Email from Studio Head’s Hubby Frozen Director Finally Apologizes for “Let It Go” CEO of Uber’s Branding Agency Talks Visual Communications This Week in Apologies Journalists Recommend Getting More Strategic with Event Invites New Career Opportunities Daily: The best jobs in media.
  • President Obama Purposely Selected All Women Reporters at Today’s #ObamaPresser

    Tonya Garcia
    19 Dec 2014 | 3:25 pm
    All eight reporters President Obama called on today for questions are women. http://t.co/gUsHFAsEdB #cspanchat pic.twitter.com/wCoLSJ5jXo — CSPAN (@cspan) December 19, 2014   It didn’t escape notice that all eight of the reporters that President Obama called on today were women. Turns out that was by design. Press Secretary Josh Earnest told the media that both he and the President saw this end-of-year presser, a high-profile event, as an opportunity to take note of the women who are an important part of the White House reporter pool. “The fact is, there are many women from…
  • Obama on Sony Hackers: ‘I Wish They Had Spoken to Me First’

    Shawn Paul Wood
    19 Dec 2014 | 1:10 pm
    Although this headshot of our president was not made for the Sony Pictures ballyhoo (shout out to Reuters), he was probably looking like this when he got the word that the mighty U.S.A. had kowtowed to the dude with the jacked-up haircut from North Korea. You see, a president of this country should never take the back seat to anyone, let alone someone who disappeared for 40 days and convinced an entire country that he was on vacation. So, Mr. President, we feel you. The whole hack job aversion to halt The Interview would have our knickers in a twist…if we didn’t think the whole…
  • 15 Buzzwords and Phrases to Avoid in 2015

    Patrick Coffee
    19 Dec 2014 | 12:40 pm
    It’s that time of year again. No, not the week before Christmas — it’s buzzword buzzsaw time. Our friends at UK firm Houston PR have updated the semi-famous feature created to tell you whether the industry catchphrases you heard in so many press releases and presentations this year need to follow this guy’s lead and quit while they’re ahead. Last year saw the induction of such winners as “evangelist,” “deliverables,” and our personal (least) favorite, “SoLoMo,” to the buzzword hall of infamy. This year, Houston MD Hamish…
  • Judy Smith Advising Sony Over Decision To Drop The Interview

    Tonya Garcia
    19 Dec 2014 | 12:32 pm
    TMZ says it has learned that Judy Smith, the crisis expert who inspired Olivia Pope on Scandal, is advising Sony on how to handle the criticism it has received over pulling The Interview. “Our sources tell us Smith has been especially helpful to Sony because of her deep contacts with the government, and she has been involved on both the D.C. and Hollywood fronts,” the site says. The story goes on to say that Smith and her firm, Smith & Company, has been helping with the messaging, “that this is not just a Sony issue but an industry issue,” and the idea that this…
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    Brian Solis

  • The 6 Pillars of Social Commerce [VIDEO]

    Brian Solis
    18 Dec 2014 | 7:24 am
    In April 2012, I wrote a piece that explored online social behavior and its impact on commerce and decision-making. The work was inspired by a series of studies based on the work of Robert Cialdini that identified six universal heuristics that shoppers use to make decisions. The importance of social psychology can not be overstated. This branch of psychology deals with how people think about influence and how individuals relate to one another. The social economy is shaped by how people earn and spend social capital. Based on the commerce of actions, words, and intentions, individuals…
  • Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business

    Brian Solis
    16 Dec 2014 | 10:02 am
    In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs.  What’s worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have a significant number of workers doing their best impression of corporate zombies who go through the everyday motions to collect a paycheck. So are employees to blame? Nope. This incredible set of findings falls squarely on management or the lack thereof. What’s missing?
  • Digital Transformation: A Year in Review

    Brian Solis
    9 Dec 2014 | 7:34 am
    When I published the first in a new series of reports exploring the state and future of Digital Transformation, it was almost the antithesis of a typical technology report.  It didn’t talk about tech trends for automated marketing. It mentioned zero platforms, software or apps for improving processes, manufacturing or customer or employee engagement. It also didn’t talk about the latest enterprise cloud services to improve marketing or CRM or process big data and the like. Instead, I, along with my Altimeter Group colleagues Jaimy Szymanski and Charlene Li, offered a behind the scenes…
  • Community is Much More Than Belonging to Something; It’s About Doing Something Together That Makes Belonging Matter

    Brian Solis
    2 Dec 2014 | 10:59 am
    Viginia Coutinho is a dear friend who just released a new book (in Portuguese) that helps strategists think differently about social media. She is also the organizer of Upload Lisboa, a fantastic event in Portugal that focuses on innovation and disruptive technologies. Earlier in the year, she surprised me by asking if I would consider writing the foreword. Even though I don’t write much about social media these days, I couldn’t let her down.  Now that her book is available, I wanted to share the English version of the foreword with you here. I hope it helps or makes a…
  • 1 Short But Important Prediction for Marketing in 2015

    Brian Solis
    28 Nov 2014 | 5:25 am
    It’s that time of year when experts share their predictions and others assemble them into long lists. Yay! I’ve only managed to write one officially so far. And to be honest, it’s less of a prediction and more of something for a wish list, not just for the future of marketing, but all of business. I’d love to say that by 2015 we will truly see digital strategies that are integrated across digital, social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to…
 
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    Ronn Torossian 5W Public Relations CEO Blog

  • 4 Ways to Increase your Value this Holiday Season

    Ronn Torossian
    24 Nov 2014 | 1:20 pm
    Ronn Torossian shares several key strategies – to help increase your brands value this Holiday Season. The holidays are upon us, and everyone is thinking about ANYTHING but work. While those who actually succeed are hard at work trying to balance family, fun, and work, others are unknowingly preparing [...] The post 4 Ways to Increase your Value this Holiday Season appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • What the Electric Golf can teach you about Innovation

    Ronn Torossian
    4 Nov 2014 | 6:35 am
    Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested … more long-term. Check out the new electric
  • Contentious FedEx fight is a PR albatross

    Ronn Torossian
    20 Oct 2014 | 9:32 am
    FedEx is headed to court and they may win their case. However, Ronn Torossian believes that, in the court of public opinion, a win might be worse than a loss. When it comes down to it, most people don’t quibble about their shipping preference. For the average consumer, the difference [...] The post Contentious FedEx fight is a PR albatross appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • An Introduction to Google Primer

    Ronn Torossian
    13 Oct 2014 | 12:25 pm
    In October, 2014, Google released its newest Apple iOS app, “Primer.” Here is a brief introduction to the app, and why rookie marketing professionals should use it. What is Google Primer? Google realized that not all first-time marketers know [...] The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • 3 Ways to Get the Response you Want

    Ronn Torossian
    6 Oct 2014 | 6:39 am
    You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying to do. I don’t write that to discourage you. Just the opposite, in fact. I [...] The post 3 Ways to Get the Response you Want appeared first on Ronn Torossian 5W Public Relations CEO Blog.
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    PR Couture // Fashion PR » PR Couture // Fashion PR

  • [Sponsored by IED – Istituto Europeo di Design Milan] Instagram’s Spam Sweep, Old Navy Plays White Elephant & 2014’s Top Fashion Campaigns

    Martha
    19 Dec 2014 | 3:30 am
    This post is sponsored by IED - Istituto Europeo di Design. The IED Milan campus offers a year-long master programs for students interested in advanced coursework in Fashion Marketing. The program aims to train fashion management professionals to face new challenges in the fast moving world of fashion and prepares students to evolve with the constantly changing aspects of fashion marketing management. The year-long program is held in English and starts at the end of January 2015. Get more information, speak to a school representative, learn more about the program, application details and…
  • 4 Things You Can do Today to Boost Working Relationships

    Danika
    18 Dec 2014 | 11:03 am
    Relationships are a publicists' most valued asset, which is why it's extremely important to remain in communication with your network, even when you aren't actively, pitching, planning or working on a project. For example, when you wrap up work with a client on a short-term project, have a strategy in place to make sure you are the first one called when the next opportunity occurs. In fact, staying in touch and becoming a valued partner year-round is often how you can stay top of mind for press opportunities and client work. Like clients, journalists, producers, editors and influencers also…
  • 8 Stylish Client Gift Ideas for the Holidays

    Crosby
    16 Dec 2014 | 12:56 pm
    The holidays are a wonderful opportunity to go a little above and beyond and show gratitude to the clients who make our jobs possible. It takes a bit of creativity, however, to go above and beyond the classic business gifts. We've taken our cue from many of these mainstays, but chosen options that add a clever or stylish twist. Enjoy! 1. For clients who aren't afraid of a bit of woo, a crystal snow globe is a year-round reminder on her desk that magic (and even more success) is just a shake away. Crystal Snow Globe, Free People $58 2. Kampala Wines is an all-natural wine company based…
  • 7 Tips for Publicists to Find Balance During Holiday Overload

    Sydney Mintle
    14 Dec 2014 | 2:55 pm
    Fashion PR is both exhilarating and exhausting. This is especially true during the holiday season when inboxes are overflowing and calendars are full of commitments. In order to keep your sanity it’s essential to maintain a healthy balance between work and play. While a spa day may be out of the question during this crazy time of year finding peaceful moments is simply a matter of proper planning. If you’re a chronic multi-tasker you’ll appreciate these easy tips to alleviate stress and thrive under pressure. Start your day 15 minutes earlier Make time for a morning ritual like a…
  • [Sponsored by Rebagg] Karla Otto is PR Royalty, PR as SEO, Sign up for The Skimm & The Perfect Post

    Martha
    12 Dec 2014 | 3:30 am
    This post is sponsored by Rebagg.com - A great new place where you can go and re-sell designer hand bags for a premium without the hassle. They are in major buying mode now, so check out the site if you have anything you want to unload! Rebagg - Sell Your Designer Handbags. A very rare look into the world of fashion model turned pr royalty, Karla Otto. (via AnOther) When social media becomes a designer’s inspiration. (via New York Times) It’s all about PR as the new SEO. (via EReleases) What it takes to create the perfect post and aggressively share it. (via Harvard Business Review)…
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    Mark My Words

  • CELEBRITY SELFIES

    Dave
    19 Dec 2014 | 6:51 am
    Celebrity selfies: A year of famous photographs from attention-seeking stars Pouting, posing, primping, preening – there’s little today’s celebs love better than snapping themselves in a selfie. http://www.mirror.co.uk/3am/celebrity-news/celebrity-selfies-year-famous-photographs-2928335
  • Brand Strength and the Political Media War

    Mark Borkowski
    11 Dec 2014 | 5:17 am
    The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. The findings were hardly a surprise, and merely confirmed a trend that we have been talking about at Borkowski.do for a long time. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. Despite numerous attempts to frame public discourse about class over the last year – with splashes ranging from PlebGate to the most recent spat…
  • Festive Spin

    Mark Borkowski
    3 Dec 2014 | 9:34 am
    A literary juggernaut has been born into an over ventilated echo chamber. Praise be! The publishing industry has been saved and Penguin Random House will be making hay for years to come. Or at least that’s what the headlines would have us thinking. The advance sales party have been mobilised for the festive season. Shibboleths of spin and brands everywhere are desperately vying for media attention in the hopes of making a few sales in the run up to the Christmas. Yes, it’s been a good week for PR folk on both side of the Atlantic, with two particular outfits deserving a special…
  • Don’t shoot the messenger!

    Dave
    21 Nov 2014 | 3:55 am
    Right now, Uber’s PR team should be celebrating having secured feature pieces in both the FT and Vanity Fair, the latter of which could have successfully repositioned  the brand from its helter-skelter course. http://www.vanityfair.com/business/2014/12/uber-travis-kalanick-controversy Rather than enjoying a few strong pats on the back however, that team is probably going to have to put on its firefighting gear, whilst wondering where the next blaze is going to start. The fact is, it doesn’t matter how strong your PR team is if the company culture is wrong. As such, Uber works as…
  • Dapper (Not-A-Barrel-Of) Laughs

    Mark Borkowski
    11 Nov 2014 | 1:28 am
    Already this week (and it’s only Monday evening!) I have witnessed the rise and fall of a feckless nobody heralded as the next big TV icon. Injected into mainstream media by TV producers in search of profit, only to be dragged violently out again when the heat (allegedly) became too hot for the sponsors to handle, the Dapper Laughs story is one we’ve heard many times before. It is astonishing how we lap up a publicity trick if it hooks us with a shock tactic. So basic and prurient is the individual in question, that I am loath to dedicate any more inches to his name than he has…
 
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    Deirdre Breakenridge

  • Interview with Entrepreneur Evan Mendelsohn, Co-Founder of Tipsy Elves

    Deirdre Breakenridge
    15 Dec 2014 | 6:52 am
    On Season 9 of the Real Housewives of Orange County, the ladies gathered with their significant others for an ugly sweater Christmas party.  Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays. They’re great conversation starters and the more outrageous you look, the better. If you’re interested in the Ugly Christmas sweater, then you may enjoy my interview with Evan Mendelsohn, who is the co-founder of Tipsy Elves.  Evan was kind enough to share his thoughts on his experience as an entrepreneur, discussing the…
  • Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine

    Deirdre Breakenridge
    5 Dec 2014 | 7:02 am
    New hashtags are surfacing every day.  From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone by my friends at the Social Network Station. Laurie is the founder of HashAtIt.com, which is an easy to use search engine for hashtags. With her love of the hashtag, Laurie has also launched a new podcast program called, “The Hashtag Show” as a part of the #50Shows Empowering Women movement, to give women a voice and a platform through…
  • The Year of the PR Tech Tester

    Deirdre Breakenridge
    26 Nov 2014 | 9:42 am
    We’re moving into the year of the PR Tech Tester. PR and communication professionals need to challenge themselves by moving out of their comfort zones to Tech Test different technology platforms, resources, apps, etc. When you familiarize yourself with technology, you’re taking the time get educated so that you can take new knowledge into your organization. The exercise I discuss in my video is a fun way to increase Tech Testing opportunities among friends, and to learn so much more about different types of technology with your colleagues and peers. Have fun Tech Testing and…
  • Launching Women Worldwide Podcast With Host, Deirdre Breakenridge

    Deirdre Breakenridge
    19 Nov 2014 | 6:13 am
    On October 6, 2014, I shared the launch of #50shows with my blog community. I’ve been working Jim Nico and Dr. Jane Karwoski of the Social Network Station to create awareness around a movement, giving women a voice and a platform via 50 Internet radio shows. At the same time, when women are underrepresented in the media, our initiative helps women to gain valuable media skills. Today is a special day for me as I move to a new forum myself and pledge my commitment to the first of the #50Shows. I’m officially launching “Women Worldwide, with Deirdre Breakenridge.” My podcast…
  • PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

    Deirdre Breakenridge
    11 Nov 2014 | 6:48 am
    A Guest Post By Rebecca DeLuca On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. On November 18th at 8:30 p.m. ET, #PRStudChat and #PRLab will gather for a Twitter chat in preparation of PRoBono. Be sure to follow the hashtag, #PRLab, to join the discussion. The special #PRLab chat will help public…
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    Solo PR Pro

  • Chat Recap: End of Year Plans, New Year Goals and More

    Tishia Lee
    11 Dec 2014 | 5:00 am
    On the second Wednesday in December, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On December 10, 2014, we weighed in with opinions and insight on the following topics of interest: Would you ever accept stock options instead of payment? What programs/tactics are your clients considering for next year? Any areas seem particularly “hot?” Are you seeing budgets increase, decrease, or stay the same? This week we…
  • Ultimate Year-End Checklist for Self-Employed Consultants

    Kellye Crane
    9 Dec 2014 | 5:00 am
    The end of the year is fast approaching, but there’s still time to close out the year with a bang! Here are 12 items that should be on any independent consultant’s year-end checklist: Financial 1. Make business purchases now – One of the top tips any accountant will give you is to “accelerate expenses.” Translated, this means that you’ll probably benefit the most if you take expenses in this calendar year, rather than waiting until next year. There was a time when this didn’t make sense to me (what if I have a better year next year?), but now it’s second nature – you…
  • Rewarding Our Supporters – Become a Solo PR Affiliate

    Kellye Crane
    2 Dec 2014 | 5:00 am
    Solo PR PRO Premium members are our biggest fans, and we’d like to reward you for what you’re doing already – recommending Solo PR PRO Premium membership to your friends and colleagues. Today we’re unveiling our new affiliate program, which pays $25 for every new member you refer, with no limits on how much you can earn – you can easily pay for your own membership, and then some! December is the perfect month to launch this program because: 1. The slower holiday period can be a great time to catchup on professional development, networking and personal growth. Let…
  • Happy Thanksgiving!

    Kellye Crane
    25 Nov 2014 | 8:35 am
    In the U.S., this week is a time to slow down and spend time with loved ones (yes, even driven Solo PR Pros!), and to take a moment to feel thankful for our blessings. I’m thankful for the Solo PR Pro community, which allows me to learn from amazingly smart, interesting, generous and hilarious people every day. Wishing everyone a happy and safe holiday! The post Happy Thanksgiving! appeared first on Solo PR Pro.
  • Join Solo PR Pro at the FPRA Conference in August 2015!

    Kellye Crane
    18 Nov 2014 | 5:00 am
    The wait is over – we’re excited to announce Solo PR Pro’s main event activity for 2015! We’ve joined forces with the Florida Public Relations Association (FPRA) Conference to sponsor and help organize an indie-focused Solo PR Pro track. This arrangement comes with lots of special discounts for Solo PR Pro Premium members, along with the gatherings and unique networking opportunities Solo PR Pros have come to expect from our events. The FPRA Conference, being held August 9-12, 2015, in Orlando is not-to-be-missed – make your plans now to join us! Why FPRA? If you look at the Solo PR…
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    PR In Your PajamasPR In Your PajamasPR In Your Pajamas

  • Amplified Content: The Key to a Great Content Marketing Strategy

    admin
    2 Dec 2014 | 6:21 am
    Today our guest blogger Megan Ritter talks about an often-neglected part of content marketing: making sure your content is actually consumed. It’s time for a thought experiment: if a blog post is published on the internet and no one is there to hear it, does it really get posted? And does that post affect PageRank? Having a regularly updated blog is great, but it does you no good if no one’s reading it. Content marketing is more than just creating heaps of blog posts, tweets, and Facebook statuses. No, you have to do marketing too! Specifically, you have to push your content. Especially…
  • How to Create an Effective PR Survey

    admin
    1 Jul 2014 | 6:07 am
    Today we have a guest post about a topic we haven’t talked about before:  PR surveys. Do you do PR surveys? Let us know your thoughts in the comments after this post. What is a PR Survey? What constitutes a PR Survey is not universal. For some people, any survey which collects data which is then used for PR purposes is a PR survey. It could, for example, include a survey to explore key audience messages, or to support the promotion of a brand, or create new content, including an ebook or info graphic. But for most people, a PR Survey is a poll. It could be a flash poll (designed to…
  • How Travel Can Grow Your Small Business Faster

    Elena
    17 Jun 2014 | 6:08 am
    I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic…
  • The Ultimate Guide to Visual Press Releases

    Elena
    10 Jun 2014 | 6:05 am
    In this guest post, you’ll learn about the different types of visuals you can use in your press releases and how to create them. One of the most common questions we hear from PR professionals is, “How can I make my press releases more visual?”. Most PR pros understand that visual content is important, but for an industry that still relies heavily on pitch emails and text-based press releases, making the switch to visual PR can be daunting. Well, PR pros, you’re in luck. This post is your ultimate guide to creating visual press releases. We’ve got a lot of ground to cover, but we…
  • Public Relations and Customer Service: The Two Faces Of Your Company

    Elena
    5 Jun 2014 | 6:08 am
    Public relations (PR) and customer service are considered two separate disciplines and areas of responsibility. In this post, I’m going to show you how they interact and intersect more often than we realize. PR and customer service are two angles of a company’s face. PR is the company’s face that’s presented to the public and to gatekeepers, such as media and other organizations. Customer service is the company’s face that’s presented to its customers. Where PR and Customer Service Intersect PR and customer service have different goals, and each one is…
 
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    Paul Stallard

  • Why are the All Blacks the greatest team of all time?

    Paul Stallard
    24 Nov 2014 | 4:17 am
    I’m not really a rugby man but watched the All Blacks Vs Wales at the weekend. What a team. It reminded me of a book I put on my Christmas wish list last week: Legacy. 15 Lessons in Leadership by James Kerr. James Kerr was given access to the New Zealand team to understand what makes them such a special team. The All Blacks are statistically the most successful team in any code – with a 75 per cent winning record in 100 years and for periods in the past decade they have been over 90 per cent. The book looks at why they have managed this when so many have failed? Take my beloved United who…
  • What makes a leader?

    Paul Stallard
    21 Nov 2014 | 3:53 am
    I love this quote attributed to John Quincy Adams (although contested): If your actions inspire others to dream more, do more and become more, you are a leader. To be honest, I don’t care who said it. But, I absolutely agree with it. The post What makes a leader? appeared first on Paul Stallard.
  • An open love letter to #Bristol from a growing PR agency

    Paul Stallard
    19 Nov 2014 | 1:51 am
    Bristol is a brilliant city that is rapidly gaining a reputation for its talent pool and creative environment. I am proud that Berkeley PR has a home there alongside out Reading and London bases. Put simply, clients don’t care where the office is. They care about the quality of service and I am delighted to say that our Bristol team offer a service second to none. It has always been important to me that they aren’t a regional team but a brilliant team based in Bristol. The result of this approach is that we have a great mix of clients from all over the country rather than just within a 20…
  • Should I hire a HR manager?

    Paul Stallard
    14 Nov 2014 | 1:15 am
    A couple of weeks ago I was interviewed as part of the entry process for the Thames Valley best company to work for award. Last year we were highly commended. This year I want to win it! The judge sat down and said you obviously have a wide range of initiatives but why are you better than last year? Our simple answer was HR. In January for the first time ever, Berkeley PR hired a full time HR manager and what a revelation it has proved to be. As with any creative company our people are our product. We don’t manufacturer anything we sell our consultancy and expertise. As a result it is…
  • I will only work in a corner office with a view and a couch

    Paul Stallard
    11 Nov 2014 | 5:43 am
    This time last year I moved from sitting in our open plan office to my own private office at Berkeley PR towers. I did this because I routinely work on sensitive documents and have confidential meetings and genuinely thought this made sense. Bad decision. One that I regretted quickly and resolved. I now sit with my team. I have gone from having an office to being the only person in the building who doesn’t have a permanent desk. Instead, I hot-desk and move about. I listen. I advise. I laugh. I talk. I solve. I interrupt. I help. I join the banter but most importantly, I understand. I know…
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    techaffect.com

  • Social Media Promotion Gone Wrong: Lessons Learned from Ring Pops’ #RockThatRock Campaign

    Jenna Saper
    18 Dec 2014 | 12:12 pm
    Share/SaveLast week, the Topps Company – maker of Ring Pops candy – experienced backlash and a potential investigation by the Federal Trade Commission after the company launched its #RockThatRock campaign, which invited users to post photos on social media showing how they wear their “edible bling.” However, some pre-teen and teen girls entered the contest posting photos that some construed as provocative. As a result, several advocacy groups have asked the FTC to investigate the Topps Company, claiming that the promotion violates the Children’s Online Privacy Protection Act by…
  • Enhancing Writing Skills and Content Development Strategies

    Steven Melfi
    17 Dec 2014 | 10:42 am
    Share/Save Brittany Bevacqua, Senior Director at Affect, shares four tips for developing the right message for writing and content development projects.
  • 5 Things You Can Do Now to Boost Visibility

    Carol Lee
    11 Dec 2014 | 12:35 pm
    Share/SaveWhether you’re a startup or an established company, increasing visibility for your organization is a constant uphill battle, especially in an over-saturated market. However, promoting your business and staying top-of-mind with customers, partners and prospects doesn’t always have to require large budgets or extensive teams to execute. Here are five proven tactics you can do now to help boost the visibility of your organization: 1. Make an official announcement Are you launching a new product or service? Did you hire a new executive or select a new board member? Is your…
  • Attracting & Engaging Audiences on Social Media

    Steven Melfi
    10 Dec 2014 | 11:43 am
    Share/Save Katie Creaser, VP at Affect, breaks down content strategies for getting the most out of your community on social media.
  • Engaging Journalists on Social Media

    Steven Melfi
    3 Dec 2014 | 8:49 am
    Share/Save Affect’s President and Founder, Sandra Fathi, discusses best practices for building relationships and engaging with journalists on social media channels.
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    Everything PR

  • AARP Seeking Public Relations Firm – RFP Everything PR

    Richard D. Pace
    19 Dec 2014 | 12:23 pm
    **Everything PR Exclusive** AARP, one of the largest and most-influential non-profit organizations in the United States is seeking a public relations firm of record, Everything PR has exclusively learned.  The nonprofit, nonpartisan membership organization is dedicated to improving the quality of life for all people as they age.  AARP provides information and resources; engages in legislative, regulatory, and legal advocacy; assists members in serving their communities; and offers a wide range of unique benefits, special products, and services to its members. Current membership is nearly…
  • Bloomberg News Condemns Jessica Pressler

    Richard D. Pace
    18 Dec 2014 | 2:50 pm
    Will Pressler Be Hired Despite Bloomberg News Saying There Will Always Be Ways To Verify A Financial Transaction - Jessica Pressler is the New York Magazine reporter who wrote the ridiculous story about the high school teenagers who claimed to have made $72 Million dollars in the stock market – yet, in reality they earned the grand total of zero dollars.  These high school kids weren’t traders – as the most basic amount of research would have shown. While Ms. Pressler didn’t bother to verify any of the details, Pressler continued to defend it even after she was outed as having failed…
  • Uber Is Breaking The Law To The Tune of $40 Billion Dollars

    Ronn Torossian
    18 Dec 2014 | 1:32 pm
    Like many entrepreneurs, I began my business 12 years ago with nothing more than 300 square feet and a dream.  Today, I employ more than 120 people in a fast-growing PR Agency, but it certainly did not happen easily, and I have been  forced to understand and rise above the many challenges of building a business.  In addition to the myriad of obvious issues, from human resources to software licensing, there are government regulations that businesses need to deal with – on local, state and federal levels. The government ones are the trickiest, whereas if businesses do not follow them, they…
  • New Digital, Luxury Lifestyle ‘Magazine & TV’ to Launch

    Richard D. Pace
    18 Dec 2014 | 11:42 am
    Beautiful World International is the world’s first digital, fully interactive luxury lifestyle magazine with video content incorporating latest flip-page, 3D-technology. ‘It’s a magazine people can watch and a TV people can read’. The magazine will launch on December 19th 2014. The magazine is 75-pages of glossy, informative and entertaining stories with news, views and stories. The magazine is an aggregate of several key lifestyle publications rolled into one. So, rather than flicking  through magazines such as Vogue, Vanity Fair, Architectural Digest, Robb Report, Luxe, Conde Nast…
  • Cure Urgent Care Continues Rapid Growth New Location at 96th Street & 3rd Avenue

    Richard D. Pace
    16 Dec 2014 | 8:12 am
    Upper East Side to Benefit from Walk-in Emergency Clinic NEW YORK, December 15th 2014 –Cure Urgent Care continues their rapid growth and plan to open a new location on the Upper East Side in the spring of 2015. The 2900 Square foot location is located at 175 East 96th Street, occupying the ground floor of The Monterey. The fast growing company has two existing locations, one on the Upper West Side, and one on Long Island – both focused on serving local residents with walk-in clinics focused on the delivery of ambulatory care in a dedicated medical facility. The head of the center is Dr.
 
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    Blog | Stalwart Communications

  • Social media's power on display once again

    Jason Cowan
    19 Dec 2014 | 1:36 pm
    Sometimes, humanity shines through a devastating event. Amid the tragic hostage crisis in Sydney, Australia from December 15-16, came a movement inspired by a two minute interaction between two strangers. In a Facebook post, Rachael Jacobs wrote that she saw a presumed Muslim woman removing her hijab on the train. Once off the train, Jacobs caught up with the woman and told her to put it back on and said “I’ll walk with u.” The woman, in tears, embraced Jacobs before going seperate ways. Shortly after, Twitter user Sir Tessa, also known as Tessa Kum , inspired by the Facebook post,…
  • When jokes aren't appropriate: A PR perspective

    David Oates
    10 Dec 2014 | 9:06 pm
    By David Oates About a month ago I made a brief, but poignant comment on my Facebook page about the silliness showcased by a Dave & Buster's social media person when making this post: Though many agreed with my stance of how tasteless and unthinking the tweet was, I had about an equal amount of responses disagreeing with me by asking what was the big deal. They came from all sides, including from people of Hispanic backgrounds. Their belief was that the line has been used before and many thought it was funny.  Here's the reality. The comment in and of itself may be humorous in certain…
  • Three human responses to negative feedback

    eireland
    5 Dec 2014 | 11:20 am
    Everything online is an invitation for conversation and that means endless opportunity to differentiate a brand when responding to feedback. It's a chance to produce emotionally intelligent interactions that show off the company's voice and personality. As Eric B. & Rakim would say "I know you got soul!" A new to me oldie, but goodie, comes from UK-based Bodyform where concerned citizen, Richard Neill, had to get a beat off his chest on the feminine hygiene brand's Facebook page: Within eight days of Richard's Facebook post, Bodyform responded with this YouTube video: It's easy to see why…
  • Shop NFL Creates Successful Commercial Through Storytelling

    ajamison
    26 Nov 2014 | 10:56 am
    Brands are constantly being challenged with finding creative ways to connect with their customers. Shop NFL recently did this through telling a story via a commercial. They created a piece that many fans around the world could probably relate to. It was a story about how one family grew up Vikings fans, but as each person went off and had their own life experiences (going to college, moving to a new town, meeting a famous player, marrying into another family, etc.), it resulted in them branching out and becoming fans of other teams or players. They were successful in depicting a story that is…
  • The way you respond to a crisis could be most important

    David Oates
    21 Nov 2014 | 4:23 pm
    By Jason Cowan It has been an interesting week for anyone trying to send an email campaign via Constant Contact. On Monday, the service was experiencing technical difficulties and users were having a tough time logging in then, once that issue was resolved, people could not send out email campaigns.  That issue persisted a little longer, lasting more than 24 hours, running into Tuesday. When it was finally resolved and campaigns were sending, they were doing so at a sluggish pace. An email marketing service that was not able to send emails for more than two business days? Yeah, it’s safe…
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    prTini

  • Think Smarter in 2015 + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    19 Dec 2014 | 6:20 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The 11 Personalities You’ll Face When Pitching History of the Hashtag (Octothorpe) This Is What a Reporter’s Inbox Looks Like The 10 Commandments of Good PR 6 Ways to Think Smarter in 2015 10 Productivity Strategies Backed by Science Facebook Creates ‘Empathy’ Team to Relate to Users What Athletes Can Teach You About Embracing Diversity (client) Hacking The Tweet Stream 10 Productivity Strategies Backed by Science 7 Holiday Season Survival Tips…
  • When a PR Problem isn’t a PR Problem

    Heather Whaling
    18 Dec 2014 | 8:20 am
    I finally snagged a friend’s HBO Go log-in credentials so I could watch the rest of Aaron Sorkin’s The Newsroom. In the series finale, former network head Leona Lewis (Jane Fonda) has one of my new favorite one-liners: You have a PR problem because you have an actual problem. How often does PR get blamed for something, when in reality the problem is actually a business problem that causes PR issues? All the drama surrounding Uber is a timely example. Just look at some of the recent headlines: Boston Uber Driver Accused of Raping Passenger in Backseat Uber Alles: The…
  • Best and Worst of 2014 + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    12 Dec 2014 | 6:17 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  10 PR Stunts That Won 2014 Inside Square’s Winning PR Strategy Instagram at 300 Million: Bigger Than Twitter, Growing Faster Than Snapchat Land Your Dream Job Through Social Media Savvy (client) Inspiration for Non-Creatives: Where to Look When You’re Out of Ideas Oh, Snap! Instagram Has More Users Than Twitter Three Tips for Improving Twitter Ad Campaigns 10 Pinterest Tips for Smart Brands 14 Recent Changes to Twitter, Facebook and More That Social…
  • Embarrassing, but … a Quick Gender Bias Lesson

    Heather Whaling
    8 Dec 2014 | 6:55 am
    A FATHER and his son are in a car accident. The father is killed and the son is seriously injured. The son is taken to the hospital where the surgeon says, “I cannot operate, because this boy is my son.” This little brain-teaser is the opening line in a New York Times article on gender stereotypes. They report that 40-75% of people can’t figure it out. I read it and easily came to a conclusion: The boy had two fathers. Gay men are becoming parents more quickly, so that’s not really all that far-fetched at all. Then, I read the next paragraph before my own gender bias hit…
  • 2015 Trends + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana
    5 Dec 2014 | 4:30 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The Cheapest, Easiest Way to Influence People Networking 101: Making Valuable Connections Before Ever Leaving School (client) Online Sales for Girl Scout Cookies Are Approved 11 Reasons Why Journalists Don’t Respond to Your Pitches Finding Your Mission, Vision, Values and Strategy Geben Communication Approach to PR for Tech Startups: ‘Embracy the Crazy’ The Complete List of Cultural Trends to Watch for in 2015 What Digital Marketing Will Look Like in…
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    theblueballroom

  • A lovingly crafted Christmas

    Emily Bateman
    19 Dec 2014 | 7:07 am
    Our Christmas message this year was a whole lot of fun from start to end! We created a “making of” video of how the team crafted a Christmas scene  which then became the front cover of the printed cards. Want to see how we crafted our Christmas scene? Take a look at our video. It was made over 52 hours with 30 hands, 4 iPhones and 1771 photos– and now it’s ready for you to watch in just 46 seconds!  Merry Christmas and a Happy New Year! The post A lovingly crafted Christmas appeared first on theblueballroom.
  • Looking for artwork inspiration?

    Christopher
    15 Dec 2014 | 5:54 am
    When you need artwork inspiration, where do you look? Many designers go to Pinterest, but how about on your way to work? Check out the recent Creative Bloq for some stunning visuals on the streets and subways. It just goes to show that inspiration is all around us – we just need to look, see and make the connection. So where do you look to find inspiration, let theblueballroom know by leaving a reply below… The post Looking for artwork inspiration? appeared first on theblueballroom.
  • Internal comms – size of the sector report

    Hannah
    11 Dec 2014 | 9:21 am
    When the IoIC approached us to carry out a piece of research into the size of the UK internal comms sector, we couldn’t wait to get stuck in. Whilst relatively small compared with sectors we work with closely, such as HR, internal comms is experiencing healthy and steady growth, and we suspected that the true figure is now somewhat higher than the 20,000 we’ve heard thrown around in the past couple of years. And indeed it was. Want to know our magic number? Read the summary and the full report on the IoIC’s website. We’d love to know your thoughts. Does this figure…
  • A Marketing Manager minute

    Sophie
    10 Dec 2014 | 5:42 am
    Next up in my one minute interview series with the team is Emily Bateman, our Marketing Manager. Emily joined us with a massively eclectic background: publishing, retail, recruitment – you name it, she’s got experience in it! She’s got a special love for PR and social media and the team wouldn’t be the same without her even after just four and a half short months! What is your favourite thing about being a Marketing Manager (MM), especially agency side? One of my favourite things I have noticed working agency side is how awesome it is to have the luxury of working with…
  • A tres Bonn Christmas party

    Nicky Redmond
    8 Dec 2014 | 9:21 am
    Ahhh….the lead up to Christmas. There seems to be a frenzy of activity about getting things accomplished and completed in time for the ultimate break when there will be no email disturbance till the New Year. It’s been as busy as always at theblueballroom with our own preparations for the festive season and last week we had the office party. Now usually, that conjures up some grizzly image of party hats and mince pies but no, there was nothing like that at our Christmas party. Our UK team boarded a flight at 7am, appropriately dressed in Christmas jumpers, and flew to Bonn/Cologne to meet…
 
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    Sword and the Script

  • 6 Pragmatic Content Marketing Predictions for 2015

    Frank Strong
    16 Dec 2014 | 2:00 am
    The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. It’s hard to believe CMI has been publishing predictions on “content marketing” for seven years because it doesn’t feel that long, perhaps serves to underscore the important role of data.  While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far…
  • Dark Social Enlightens Marketing Vanity Metrics

    Frank Strong
    9 Dec 2014 | 2:00 am
    The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. However instead of the classic problem-solution-format, they featured little vignettes showcasing minor customer victories. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. These were however, solid blog posts, but just not of the epic variety…or so we thought.  While the social share counts were quite low the web analytics were displaying…
  • Persistent Sales Calls and Walking Into Spider Webs

    Frank Strong
    2 Dec 2014 | 2:00 am
    It must have been the 5th time they called to sell me an extended warranty.  It was certainly the 5th time I’d said “no.”  Rest assured on the last three attempts I asked them pointedly to remove me from their list and stop. Still the calls persist… And persist they should, according to any number of sales statistics in circulation today.  For example, a meme appearing in my stream on LinkedIn stated to the effect, that 80% of sales close on the fifth interaction, yet most sales people rarely go beyond one or two touches. That meme in particular was posted without attribution…
  • Symphony of Gates and a Healthy Debate Over Gated Content

    Frank Strong
    25 Nov 2014 | 2:00 am
    It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “80% of their major content marketing assets” according to a survey vetted by MarketingProfs.  The same study points out there’s some content – infographics for example – is rarely gated. There are credible – and often very passionate – arguments on both sides of the debate but the answer that’s right for an organization probably varies. It depends on the goals across the content marketing spectrum – is the content intended to attract, convert or…
  • Marketing as a Bona Fide Profit Center

    Frank Strong
    11 Nov 2014 | 2:00 am
    The party room rivals any I’ve seen in the local area.  It comes with four slides, a handful of forts, some bridges, a climbing wall, several swings – and enough space for a whole bunch of kids and one heck of a birthday party. It’ll cost parents about $200 on to reserve the room for a birthday party on a weekend, though it’s less expensive on a weekday.  I can personally attest to the fact the pricing is very competitive with other options for hosting parties in the local area.  Most importantly, Rainbow Play Systems of North Carolina is more than accommodating, based on my…
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    Crenshaw Communications

  • 6 Resolutions For Better PR In 2015

    Michelle Han
    18 Dec 2014 | 1:43 pm
    Welcoming in the New Year provides a great chance to take stock of things and set some goals and refresh your public relations. Whether it’s tech PR, consumer, or B2B, we resolve to do better in 2015 with the following resolutions. Get visual. If you haven’t already jumped on this trend, now is the time. Infographics, images, short videos and other visual content are more important than ever in today’s Instagram-dominated landscape. Go onsite. Speaking of the visual experience, there’s something about visiting the physical site (if there is one) central to a…
  • Five Cases Of Top PR Crisis Management In 2014

    Dorothy Crenshaw
    17 Dec 2014 | 5:43 am
    It’s hard to find terrific examples of crisis management PR, presumably because we don’t hear about the crises that never happened. When a true reputation emergency hits, communications experts like to criticize it and offer retroactive advice.  Armchair pundits urge businesses to “get ahead of the story,” – good counsel, in theory. It’s not so easy when you’re the one in the PR hotseat. In the real world, things are more complicated, even chaotic. Smartphones are blowing up, social media feeds are flooded, and conflicting advice abounds. Sometimes key advisers…
  • PR Tips: What Not To Say To A Reporter

    Michelle Han
    15 Dec 2014 | 3:21 pm
    As any good PR agency will advise, media interviews are not: an interrogation, a game of ping-pong, or a commercial. A good media interview is actually a conversation, as well a chance to educate and an opportunity to tell a story. A great media interview is a usually a choreographed affair with the interviewee at ease, yet aware of potential pitfalls. And there are pitfalls. Here are some examples of what not to say to a reporter. “Could you just cut that part out?” This infamous comment by Bill Cosby during an AP interview only served to multiply Cosby’s problems.
  • 5 Taboos Of PR Business Pitching

    Marijane Funess
    12 Dec 2014 | 11:38 am
    As the year comes to a close, there has been a whirlwind of new business opportunities in the PR agency world, inspiring us to share our wisdom about selling and closing to prospective clients. To end the year on a high note with some exciting wins, here are some moves to avoid. Scripting the presentation too tightly. There’s no greater turn-off than a group of presenters who’ve memorized their portions like they’re auditioning for a telemarketing job. The presentation has to stay flexible to allow for changes in mood, comments, and spontaneity. Presenters should be like…
  • What PR People Can Learn From “Serial”

    Dorothy Crenshaw
    11 Dec 2014 | 3:33 pm
    PR agency professionals like to talk about storytelling, and we’re good at identifying and shaping a narrative. But, let’s face it, much of the content about brand storytelling doesn’t always make for a great story. Enter “Serial,” the podcast. If you’re one of its five million listeners, or even among those tired of hearing about it from obsessed friends, you know what I mean. Within a few weeks of its debut, “Serial” shattered the iTunes record for fastest podcast and it’s still going strong. What makes “Serial” so…
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    Storytelling Techniques For Effective Business Communications

  • The Perfect Holiday Gift from One Word Geek to Another

    Lou Hoffman
    16 Dec 2014 | 7:33 pm
    Naturally, it’s a book. It’s called “Lost in Translation” and no, it’s not about Bill Murray finding it a tough go in Tokyo. The author Ella Frances Sanders captures words from various languages around the world that defy translation. Yiddish contributes three words without even tapping the classic impossible-to-define “mensch.” My grandmother on my mom’s side who spoke Yiddish would say the closest description she could find in English was “someone who always seems to do the right thing” immediately followed by a “but that’s not quite it.” On the other hand, “Lost…
  • Why Did the NY Times Pile on The New Republic?

    Lou Hoffman
    14 Dec 2014 | 7:33 pm
    When The New York Times and Ravi Somaiya fired the first shot at The New Republic on Dec. 4,  I figured the paper couldn’t resist a “hell hath no fury like an editor wronged” story, and life would move on. But the stories kept coming and coming. And coming. Seven articles on the turmoil at a niche publication with a readership of 42,000 (not a typo). If a mutiny took place at Modern Drunkard Magazine, which has a circulation of 55,000, it’s a non story. I thought the NYT was striving to be a national paper with mass appeal. Why devote so much energy to a story that only resonates…
  • Dueling “Dear Santa” Letters Provide A/B Testing on Storytelling

    Lou Hoffman
    9 Dec 2014 | 7:33 pm
    Consider yourself in a time machine that has whisked you back to high school English. Remember your teacher hammering home the point that effective writing “shows” the reader as opposed to “tells” the reader. It’s the showing that underpins true storytelling. The same holds true in business communications. Nobody wants to read — or believe — that XYZ Company is innovative or a pioneer or a leading provider of _______ (fill in the blank). Instead, the idea is to walk the reader through a narrative in which he or she concludes on his or her own that XYZ company is indeed…
  • White House Cracks Techmeme Leaderboard

    Lou Hoffman
    7 Dec 2014 | 7:33 pm
    I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Rieder penned a viewpoint piece for USA Today last year that spanked the Obama administration for bypassing the media for its own channels of communications: “The Obama administration is deep-freezing the news media because it can. It’s nothing new for administrations to try to control the narrative. But Obama is the first president to serve in the Age of Twitter. With extensive use of its Whitehouse.gov website and its fluency on social media, the administration can get its message out on its own…
  • The Best Business Storytelling Posts from 2014 (Part II)

    Lou Hoffman
    2 Dec 2014 | 7:33 pm
    I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Here’s the rest of the list. Why PR Should Lead the Charge for Organic Search: The experiment we conducted around the Toyota recall in 2010 to see if it was possible to land on page 1 of the SERP forever changed the trajectory of the Agency. Our knowledge in organic search and how we’re creating holistic campaigns to establish online presence comes together in the SlideShare…
 
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    Public Relations Sydney

  • 4 ways to improve your pitch’s subject line

    Catriona Pollard
    14 Dec 2014 | 4:13 pm
    Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call. Fractl reports 85 per cent of journalists decide if they are interested in a pitch based on the subject line alone. Journalists receive hundreds of email pitches per day, it is important to consider the subject line as it will determine if the email is…
  • 5 tips to maximise your PR these holidays

    Catriona Pollard
    7 Dec 2014 | 4:11 pm
    Here we are again, end of another year and planning for the year ahead. But before we get to 2015 there is the festive season to celebrate. For businesses this is a great opportunity to increase your exposure to your audiences. So how can you maximise PR opportunities this holiday season? Capitalise on holiday themes If appropriate for your business, consider creating articles, images, blog posts or media releases that can capitalise on the holiday season. Discussing a topical issue such as Christmas is likely to increase audience attention as it is front of mind for media and audiences…
  • How to create great images for your business that won’t break the bank  

    Catriona Pollard
    30 Nov 2014 | 6:40 pm
    As the saying goes, a picture is worth a thousand words. Images capture attention, create intrigue and have the ability to increase audience reach. Individuals are exposed to thousands of stories daily and visual communication can help to ensure your message is received. For businesses, communicating with audiences can be made easier with the addition of images. Using images in your communications presents a considerable opportunity to engage further with your audience. Images can also help bring your social media content to life. However, there is a common misconception that using images for…
  • Importance of having a good spokesperson for your business

    Catriona Pollard
    26 Nov 2014 | 7:03 pm
    A good spokesperson is vital to any business wanting to build their profile and reputation. They put a human face to the organisation and can effectively communicate your messages to the public and the media. For this reason, it’s essential that your company spokesperson is confident, well-spoken, presents well, and intimately understands your business so they can convey the correct messages about your business and your brand. Whether it’s being interviewed by the media, speaking at events or addressing stakeholders, a great company spokesperson needs to: Understand the media: Have an…
  • Tips for building strategic relationships

    Catriona Pollard
    16 Nov 2014 | 7:33 pm
    Building strategic relationships with the people important to the success of your business is critical. These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. Here are our tips on some key ways you can build relationships with journalists, other professionals in your industry and your customers or clients to achieve business success. Building relationships with journalists In order to gain the media coverage your business desires it is important to develop and maintain a good professional relationship with journalists.
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    PR Fuel - Public Relations News & PR Tips

  • Why You Should Edit Everything You Write

    prfuel_rb
    10 Dec 2014 | 3:30 am
    There’s something almost magical about a brand new blog post up on your blog or website. You spent all that time writing about a subject you love dearly and think your adoring public will just eat up. Thus, you want it out there as quickly as possible so people can start reading it and spreading it around the Internet. However, there’s also something anti-magical about a blog post that’s unreadable. Even a few errors can drive readers mad and make them click away as soon as their fingers let them. If the blog post is enough of a mess they may never come back again! That’s not the only…
  • Why a Facebook Only Campaign Just Doesn’t Cut it Anymore

    prfuel_rb
    8 Dec 2014 | 3:30 am
    For quite some time now businesses have been able to get away with just having a Facebook presence. They throw some stuff together, add a few posts, upload a profile picture, and resolve to talk to their fans once in a while. Even those this approach is haphazard, they usually manage  to claim a few followers and fans and be somewhat successful.  However, those times are changing. It’s tough to get away with just one aspect of a social media campaign, and that’s becoming especially true for Facebook-only campaigns. Why? There are actually several reasons, some a little more surprising…
  • Why Descriptions of Your Social Media Accounts are Important

    prfuel_rb
    3 Dec 2014 | 3:30 am
    You’ve made sure to open up Facebook, Twitter, Pinterest, and other social media accounts you know will grow your business. You know these accounts will enhance your PR efforts by connecting you with millions of people around the world.  However, while you were right in starting up these accounts, you have some things missing. For one, there’s no description on any of them. When someone finds your account, they just see your Twitter handle or Facebook page. Are these little snippets of text about your business or brand really that important? More than you realize. What You’re All About…
  • Is Your Press Release Actually Timely?

    prfuel_rb
    2 Dec 2014 | 3:30 am
    Thanks to the internet and social media, news spreads faster than ever before. Something that happened a day ago or even a few hours ago is already considered “old news” and no longer generates much interest as people have probably already moved on to something else. Timeliness is everything in today’s news world, and that’s a point you must remember when writing your press releases. As I’ve said before, timeliness is one of the qualifications for determining whether or not your story is newsworthy. Like I said then, “Just like a Christmas tree recycling story won’t fly in July,…
  • To Self-Censor or Not Self-Censor Your Blog?

    prfuel_rb
    1 Dec 2014 | 3:30 am
    Sometimes when coming up with content for your blog you come across something you know might ruffle some feathers. Whether it’s a controversial viewpoint, potentially inappropriate language, or perhaps a quote from an infamous source, you have to make the decision whether to include it.  As “master” and owner of the blog, it’s entirely up to you if it goes in or not. However, simply putting something controversial in because “you want to” can lead to some potentially bad consequences. Just like everything else you put up on your blog, it’s important to take careful…
 
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    Communications Conversations

  • Twin Cities PR This Week – Dec. 15

    arikhanson
    19 Dec 2014 | 6:09 am
    I don’t know about you, but WOW, what a busy week! I broke away from work for a bit to celebrate with my MIMA friends Wednesday night at the annual MIMA Holiday Party at Aria. An excellent time as always catching up with old friends and new. Since I know everyone is eager to get on to the egg nog and yule logs, let’s get right to the latest job changes, promotions, events, new account wins and awards in Twin Cities PR in the last week: Changing… Debbie Friez recently accepted the role as social media lead at Top Rank Marketing. Congrats, Debbie!   Seeking… Nice…
  • Talking Points Podcast: 2015 Social Media/PR Trends

    arikhanson
    18 Dec 2014 | 6:19 am
    In this week’s show, Kevin and I talk 2015 trends. But, they may not be the trends you probably think of when you consider the onslaught of “prediction” posts we see every time this year. SHOW NOTES – December 18, 2014 “App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands” http://www.clickz.com/clickz/column/2386659/10-digital-marketing-predictions-for-2015 “How to measure the quality of your audience” http://www.shiftcomm.com/2014/12/measure-quality-audience/ “How to Use Analytics to Build Your 2015 Marketing Plan”…
  • 10 things the PR consultants won’t tell you about PR consultants

    arikhanson
    17 Dec 2014 | 5:51 am
    If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. And, like many, I particularly enjoy the Sunday edition. Mostly because it just includes so much more editorial than the daily paper. One of my favorite sections of the Sunday paper is the Business section–much more robust than the daily paper. And, it also includes some syndicated content from the Wall Street Journal, which I really enjoy. Of note, I often find myself reading the “10 things XX won’t tell…
  • A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

    arikhanson
    16 Dec 2014 | 7:07 am
    A couple weeks ago, I was invited to a small, unique event at the Verizon “Concept Store” at the Mall of America. I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. Now that’s a different approach, I thought. And, I happened to be recording a podcast with Kevin Hunt at the Mall of America right before the event, so the timing worked out perfectly. I’m no tech blogger, so I wasn’t going to blog about the event from that perspective. But, I thought the red carpet…
  • Twin Cities PR This Week – Dec. 8

    arikhanson
    12 Dec 2014 | 5:42 am
    Random note: One of the downsides of the independent lifestyle: No holiday parties. Fortunately, I find ways to wiggle my way into a bunch of different client and organizational holiday parties each year. This year, I hit the MN PRSA holiday party earlier this week (great time catching up with old friends). And, I’m also looking forward to the MIMA holiday party next Wed (sign up here!). Enough holiday talk–onto the latest job changes, promotions, events, new account wins and awards in Twin Cities PR in the last week: Seeking… 3M is looking for a social media specialist for…
 
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    Flack Me RSS News Feed

  • Obamacare By Any Other Name

    Jeannine Wheeler
    19 Dec 7285 | 6:18 am
    Summary: With the admission this week by former Health & Human Services Secretary Kathleen Sebelius that the Obamacare program “has a very bad brand” comes the realization that sometimes, a tarnished brand’s only recourse is a name change. This is not a new phenomenon.
  • Restoring Ties With Cuba: A Gutsy Relational Call

    Doug Bedell
    19 Dec 2014 | 8:33 am
    Summary: While presidential actions are by their very nature relational, the PR factor in President Obama restoring relations with Cuba can’t be so readily calibrated. If it goes well over the next few years, it was a good move, if not, it wasn’t. Brilliant analysis, huh? Yet...
  • Why Facebook Not Adding a ‘Dislike’ Button Makes More People Dislike Them

    Shawn Paul Wood
    19 Dec 2014 | 5:35 am
    Summary: For years, Facebook has been known for its ironic, anti-social behavior. What else would you expect from a company full of hipsters and fancy-shmancy coffee drinkers? Are they interested in making a product better? Meh.
  • PR Fail: Sony Set Itself Up for Trouble

    Doug Bedell
    18 Dec 2014 | 8:29 am
    Summary: Sony Pictures executives might have done some soul-searching about what’s in good taste and what isn’t before they decided to film “The Interview” in the first place. But now a horrendous precedent has been set with the film’s withdrawal from its planned holiday-season opening. It will apparently be shelved for good. Charlie Chaplin to the contrary, scurrilous satire about a head of state in these digital times isn’t a good idea, whether his fans include a squad of hackers or not.
  • #PR: Facebook Sticker Searches Bad for PR?

    Gerard E. Mayers
    18 Dec 2014 | 5:26 am
    Summary: The digital Wall Street Journal’s Personal Tech News segment recently ran a blog piece purportedly saying that “words are dead.” Facebook must think we are, apparently, living in a post-text world. The blog piece by Reed Albergotti, aptly titled “Words Are Dead: Facebook Sticker Is Here”...
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    SF Chronicle

  • SuperCloset Continues to Innovate with New Complete Indoor Grow Room Packages, The SuperClone Rooms are the Newest Addition to the Award Winning SuperRoom Lineup

    20 Dec 2014 | 12:00 am
    SuperCloset set to release two new additions to their line of complete turnkey grow room setups. The 2x4 and 5x5 SuperClone Rooms are the perfect addition to any standard indoor grow room setup, and allow growers to establish a truly perpetual indoor grow. Santa Rosa, CA (PRWEB) December 19, 2014 SuperCloset raises the bar once again, with the 2x4 and 5x5 SuperClone Rooms. SuperCloset continues to offer indoor growers the most efficient and effective indoor hydroponic grow solutions. Pair one of the new SuperClone Rooms with the award winning SuperRooms for a truly professional, perpetual,…
  • Cadillac SRX added to GM Holiday Sales Event

    19 Dec 2014 | 10:40 pm
    Addressing Costco member demand for luxury vehicles through the Costco Auto Program SAN DIEGO, CA (PRWEB) December 19, 2014 The Costco Auto Program announced the addition of Cadillac SRX to the eligible models available during its current promotion with General Motors. A high volume of requests by Costco members for existing Cadillac models currently offered through the program prompted the addition. The Costco Auto Program launched the Costco GM Holiday Sales Event, Oct. 1, 2014, offering 17 select 2014 and 2015 Chevrolet, Cadillac, Buick and GMC models at GM Supplier Pricing and additional…
  • The Plantrician Project and the Rouxbe Cooking School Join Forces to Develop Culinary Rx – a Plant-Prescription Course

    19 Dec 2014 | 10:30 pm
    Rather than a pill for every ill, Culinary Rx is designed as a food-as-medicine prescription that healthcare and wellness professionals can confidently prescribe to patients and clients. Anaheim, CA (PRWEB) December 19, 2014 The Plantrician Project, a 501c3 not-for-profit corporation dedicated to developing educational events, tools and resources for healthcare professionals and their patients, and Rouxbe Cooking School, the world’s leading online cooking school, have joined forces to develop the prescription every human being needs: Culinary Rx. As an online food and nutrition literacy and…
  • DuPont Pioneer to Sell Alfalfa Research and Production Assets to S&W Seed Company

    19 Dec 2014 | 9:15 pm
    Move Further Advances Growth Strategy Des Moines, Iowa (PRWEB) December 19, 2014 DuPont Pioneer and S&W Seed Company today announced an agreement for S&W Seed Company to acquire DuPont Pioneer alfalfa germplasm, as well as alfalfa production and research facility assets for a purchase price of up to $49 million over a period of several years. The first portion of the sale is expected to be completed on Dec. 31, 2014, pending conditions to close, including financing. Under the agreement, DuPont Pioneer will continue to sell Pioneer® brand alfalfa varieties to customers…
  • Owens Realty Mortgage, Inc. Announces Fourth Quarter 2014 Common Stock Dividend

    19 Dec 2014 | 9:05 pm
    Owens Realty Mortgage, Inc. announced today that its Board of Directors has declared a quarterly dividend of $0.12 per share of common stock for the quarter ending December 31, 2014. Walnut Creek, CA (PRWEB) December 19, 2014 Owens Realty Mortgage, Inc. (NYSE MKT: ORM) announced today that its Board of Directors has declared a quarterly dividend of $0.12 per share of common stock for the quarter ending December 31, 2014. The dividend is payable on January 14, 2014 to stockholders of record at the close of business on December 31, 2014. About Owens Realty Mortgage, Inc. Owens Realty Mortgage,…
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    The Red Rocket

  • How Monty the Penguin has helped John Lewis win the Christmas retail ad battle

    Phil Szomszor
    1 Dec 2014 | 4:59 am
    The Christmas ad campaign has become a battleground amongst marketeers and a talking point for the media. The likes of John Lewis, Sainsbury’s and Marks & Spencer all vie for supremacy in terms of creative and popularity. The one I think wins hands-down this year is John Lewis. Not due to the creative – which I […] Phil Szomszor
  • Why ‘Facebook at Work’ has a job on its hands to knock LinkedIn off its pedestal

    Phil Szomszor
    17 Nov 2014 | 4:06 am
    There’s no end to the Borg-like ambitions of Facebook. Not content with controlling our personal lives, it now apparently has our work lives in its sights. According to a piece today on FT.com, Facebook is working on a secret product called ‘Facebook at Work’, which is set to take on LinkedIn, Microsoft and Google with […] Phil Szomszor
  • The art of damage limitation: PR options for celebrities caught in the iCloud photo hack

    Phil Szomszor
    2 Sep 2014 | 12:48 am
    The celebrity iCloud nude photo hack scandal will go down as one of the biggest web stories of the year – and one that prompts debates across a wide range of issues, including privacy, public cloud security, and the sexual objectification of women. Plenty of other news outlets and blogs will cover these topics in coming days, weeks […] Phil Szomszor
  • Law firm salary survey reveals divisions between marketing chiefs and lawyers

    Phil Szomszor
    20 Aug 2014 | 2:17 pm
    Who would want to be a marketeer at a City law firm? Plenty I would imagine, if you can earn a salary of nearly half a million pounds, as a recent salary survey conducted by a recruitment firm has claimed. According to a piece in The Lawyer, marketing chiefs in the top law firms are remunerated […] Phil Szomszor
  • Bloggers: With great power, comes great responsibility

    Phil Szomszor
    3 Aug 2014 | 7:55 am
    Last week, Kevin Rawlinson posed the question, “In the online age, do bloggers wield too much power?” In a BBC article, he detailed a case in Northern Ireland where a shoe shop felt unfairly punished for a scathing online review written by a blogger. Last month, a French judge also ruled against a blogger, whose restaurant […] Phil Szomszor
 
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    InkHouse

  • Happy Holidays from InkHouse!

    Meg O'Leary
    17 Dec 2014 | 11:18 am
    An eventful year is coming to a close for us at InkHouse. When we decided to open a San Francisco office at this time last year, we couldn’t have predicted how successful it would become in such a short time. In addition to doubling in size in the past three months alone, InkHouse West is proud to be working with some of the top companies in the nation. Our agency as a whole has also grown, ending 2014 by hiring our 75th employee. We were also named a Top Place to Work by The Boston Globe and a PR News Small Firm of the Year finalist. We’re incredibly thankful to our clients who place…
  • Four Ways to Survive Reddit

    Alex Ingram
    15 Dec 2014 | 8:20 am
    Reddit is a fickle beast. One day, it can be immensely good to you, driving your traffic so high it literally breaks your website (the infamous Reddit “hug of death”). Other days, your content is down-voted into oblivion. As a consumption tool for what’s hot and trending, there’s nearly no other platform that comes close to Reddit. Buzzfeed pulls much of its content from there. Videos get picked up on your Facebook feed hours, or even days, after they’ve already been seen on Reddit. To provide some context for how massively popular the site has become, it receives more than 174…
  • The Six Most Attention Grabbing Hashtags of 2014

    KristenZ
    12 Dec 2014 | 12:06 pm
    Hashtags. You see them in almost every form of communication these days. Your friend from high school tweets that it was #legday at the gym and your cousin posts about their #blessed weekend. Jimmy Fallon even has an ongoing skit where he and the guest on his show that night talk exclusively in hashtags. In fact, you can barely watch a TV show without being shown its hashtag encouraging viewers to join the conversation (thank you #PeterPanLive). If you’re trying to be cute about not really apologizing, #sorrynotsorry is a good one, but it’s not all snark like at Thanksgiving, when we are…
  • Words to Retire in 2015: The Millennial Edition

    Samantha McGarry
    11 Dec 2014 | 7:53 am
    According to the Oxford Dictionaries, the 2014 word of the year is vape.  This was a surprise to me as it’s not a word I’ve seen much over here in the States, but in Great Britain, it’s most definitely a thing. British/American linguistic differences aside (of which I am a polished connoisseur), when polling my peers, friends, reporters, and social followers for this year’s post, I noticed I barely knew many of the words they wanted retired next year. This collection of mysterious words reminded me that millennial speak and 40-something speak are, well, generations apart. Their…
  • Is Tumblr the next big thing? 3 reasons to join the fastest-growing social platform

    Molly Kalan
    10 Dec 2014 | 2:24 pm
    In less than a year, Tumblr has gone from being “Yahoo!’s next problem” to the fastest-growing social platform. The Yahoo-owned platform is considered an easy blogging tool for users and companies looking to engage with a younger and increasingly mobile audience. TechCrunch recently dug into research from the Global Web Index to shed some light on the changing social landscape, which shows that Tumblr’s active user base grew by 120 percent in the last six months, while Facebook’s only grew by 2 percent. That kind of growth is nothing to sneeze at, as Marissa Mayer and her team knew…
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    Beyond the Wire

  • The Key to a Successful Media List: Quality vs. Quantity

    Stella Karami
    18 Dec 2014 | 10:56 am
    A great media list is fundamental to a successful pitch. However, assembling the perfect target audience is easier said than done. Multiple factors come into play when trying to launch a campaign, and creating a quality list requires more than a compilation of generic email addresses. Doing your homework is essential and the more you know about a contact the better. By drawing from a diverse range of industry professionals, here’s the case for why quality always outweighs quantity when building a successful media list. Why Quality? Contacts are engaged and interested: When creating a media…
  • Behind the Scenes: Video Production

    lanapesch
    17 Dec 2014 | 7:40 am
    If you’ve ever worked on producing a video you know that uploading the finished piece to YouTube is only the tip of the iceberg – a lot of work goes on behind the scenes to lay the ground work for a great video. Take the video produced by our winning team at the first Wicked Wednesday Video Workshop. At the event participants used existing footage and interviews to create a video for our client, The Twelfth Fret Guitar Shop. Although the final product came together in less than four hours, our work started weeks before the event. Before we could open our doors to clients at the…
  • News release trends for 2015

    Amanda Laird
    11 Dec 2014 | 8:20 am
    News releases have long been the cornerstone of an effective communications campaign. Looking ahead to 2015, news releases will continue to play an essential role in getting the word out about a company; however, communicators will continue to use them in unique and innovative ways to expand the tactic’s use beyond that of traditional media relations. Here are a few trends we’re forecasting for news releases in the coming year and beyond. The news release series If your news release is starting to rival War and Peace in terms of length, it’s time to consider the news release series.
  • Got content? Now what? Distribution is key to content success

    Amanda Laird
    8 Dec 2014 | 3:00 am
    If one thing rang out loud and clear at our recent CNW Presents… #TheNewPR PD session, it was this: great content is integral to successful integrated marketing and PR campaigns. With that said, there’s a heck of a lot of content out there – so how do you discern what’s effective from, well, the rest? CNW and Content Marketing Institute partnered to conduct a survey of marketing professionals on their content promotion and distribution strategies. The survey revealed some clear areas of distinction between effective and less effective content marketers which we discussed with Robert…
  • Meet the Press: Christine Wong, Freelancer

    Amanda Laird
    3 Dec 2014 | 12:57 pm
    Having been a full-time employee for my entire career, I’ve always imagined the freelancer life to be pretty easy – working only on passion projects, when and where you want, and in yoga pants no less. However, I recently had a chance to chat with journalist Christine Wong who set me straight on what life is really like as a freelancer. Read on to learn more about Christine’s workflow, what her dream story would be and her number one tip for PR people.  And don’t forget to follow Christine @thatchriswong. CNW: What is it like being a freelancer vs. being a staff writer? CW:…
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    Susan Marie

  • Date Club: The Trouble With People #2

    18 Dec 2014 | 9:46 am
    If you missed Part I, go -->  HERE  I managed to land myself into the funny, exciting, confusing, and absolutely creepy world of dating.  This propelled me to start a short series [writing and radio interviews] about relationships [from all perspectives] because quite frankly, a lot of people seem to be EXTREMELY confused about the differences between dating, relationships, love,
  • mouths, silenced, stitched, shut [For Peshawar]

    17 Dec 2014 | 9:30 am
    On audio here --> https://soundcloud.com/susan-marie/mouths-silenced-stitched-shut-peshawar Photo © Wall Street Journal/Associated Press the faces ofchildrenshameinnocentchildrenblood in the streetsofthe facesof childrenmuddiedhardenedweeping tearslike willow trees in Springmouthssilencedstitchedshutlike sewing needlesstuckharshlyinto skin, softlike bulletsflyinga
  • Behavior, Accountability and Social Media [1/2 Hour Radio Interview]

    14 Dec 2014 | 10:30 am
     On CNN International HERE ON WGRZ CH. 2 News HERE  Technology is a powerful tool created to utilize proper and quick communication. The history of the internet began in the 1950's with the creation of electronic computers. In the 1990's, there was a rise in computer use due to instant messaging, email, and the World Wide Web. In our present societies,
  • The Trouble With People

    2 Dec 2014 | 8:18 am
    Men say women are difficult and vice versa. Truth is, people are difficult. There is no magic "soul mate fairy" that comes riding on a gold stallion with wings to deliver in your lap the perfect person just so you can be happy. It takes work. It takes two people to constantly give. Each has to work to be good, loving, kind, communicative, supportive, caring people. It takes
  • Thoughts While Sleepwalking

    15 Nov 2014 | 8:12 pm
 
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    Schwartz MSL

  • Year’s End, New Beginnings: Health IT’s 2015 Outlook

    Don Fluckinger
    15 Dec 2014 | 1:42 pm
    First off, I’m pleased to be joining MSLGROUP, coming from TechTarget’s SearchHealthIT.com news site. I started there in 2010, after nine years of writing HCPro publications focused on respiratory care department management as well as hospital safety, Joint Commission compliance, nutrition, and clinical trials regulations. It was gratifying to contribute to SearchHealthIT.com’s rapid growth into […]
  • mHealth Summit: Where the Healthcare World Comes to Engage and Collaborate

    Davida Dinerman
    5 Dec 2014 | 12:45 pm
    More than 4,000 providers, leaders, influencers and visionaries in mobile and connected health will converge at the 6th Annual mHealth Summit from December 7 through December 11 at the Gaylord National Resort in Washington, DC. The Summit connects passionate visionaries by blending peer sessions, research and case studies with cross-audience dialogue to inspire ideas and […]
  • MSLGROUP San Francisco Opens New Office with Party and Media Panel Discussion

    Nathan Beers
    4 Dec 2014 | 11:04 am
    We broke in our brand new MSLGROUP San Francisco headquarters in the heart of the city’s Financial District on November 20, and we’re proud to say that the party and office opening event was a huge success. First off, we’d like to thank our innovative clients, especially those who came to 100 California Street to […]
  • IT Security Trade Shows: How to Maximize Conference PR in 2015

    Bill Keeler
    29 Sep 2014 | 2:20 pm
    With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend SecureWorld events or Black Hat Europe, but most go into “bunker mode” in Q4 and stow trade show booths for a few months.  MSLGROUP clients were busy at Black Hat 2014 with more […]
  • 5 Strategies to Get Executives Engaged and Excited About Twitter

    Jordon Goulder
    8 Sep 2014 | 2:41 pm
    If you read my June 2014 blog post about why executives should get involved with Twitter, then you should have a good understanding of the business benefits of a socially-engaged company executive. In that post, I discussed how Twitter-savvy business leaders can help increase brand recognition, find talent and more. Now you are ready to […]
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    Crawford Public Relations

  • Razorsight Profiled in Gartner Competitive Landscape Report

    jcrawford
    2 Dec 2014 | 4:19 pm
    Razorsight, a player in the Big Data analytics market for communications and media companies, was recently profiled in a competitive analysis by Gartner titled “Competitive Landscape: CSP B2C Multichannel Campaign Management, Worldwide, 2014.”  The result of a months-long campaign engineered and executed by Crawford, the profile was described by company officials as fruition of their “#1 strategic marketing objective for all of 2014.” Other companies included in the report include IBM, Oracle, SAP and Teradata. The post Razorsight Profiled in Gartner Competitive…
  • Subsentio President Steve Bock Featured in TMCNet

    jcrawford
    6 Aug 2014 | 1:10 pm
        Subsentio President Steve Bock is headlining ITEXPO in Las Vegas with a dramatic presentation, “Wiretapping Up Close and Personal,” demonstrating a real life scenario in which lawful intercept technology was used to prevent a planned gangland murder and apprehend all six targets involved in the plot. Bock will also give an interactive “Risk Assessment” that lets participating telcos, wireless carriers and cloud providers quickly test their compliance with the Communications Assistance for Law Enforcement Act (CALEA).  Click here to read the full story on…
  • Razorsight President and CAO Chris Checco Featured in Data Science Weekly

    jcrawford
    8 Jul 2014 | 3:49 am
    Chris Checco With all the hype over Big Data, many assume that advanced analytics is a phenomenon of the past few years. Interviewed by Data Science Weekly, Razorsight President and Chief Analytics Officer Chris Checco points out that, in fact, the techniques of Big Data have been around “for decades” in industries such as agriculture and finance. What’s different? — the adoption curve. Many industries we might assume are leading edge — telecom, for example — are just now catching up. The biggest change in recent years is the advent of cloud-based advanced…
  • Razorsight CEO Charlie Thomas on The “Next Big Thing” in Analytics — Addressable Ads

    jcrawford
    28 Jun 2014 | 3:18 am
    Charlie Thomas The days when we gather around the social media cooler to chat about the previous night’s SuperBowl ads — arguably the advertising world’s crowning achievement every year — may have reached a peak. Soon to supplement conventional commercials: addressable ads that target the specific needs, interests and buying proclivities of the individual “in the moment,” using live streaming data. Not just one day per year. Every day. Headlining the current issue of insideBIGDATA: an interview with Razorsight CEO Charlie Thomas showcasing the many facets…
  • ZEST WP — Marketing Automation for Everyman?

    jcrawford
    31 May 2014 | 5:56 am
    Adarsh Thampy It was only a matter of time. Some smart coder with marketing savvy would get fed up with the exorbitant rates charged by HubSpot (read “Google-owned”), Oracle Eloqua and others of that ilk, and come up with a WordPress plug-in that does everything they do, but this time completely free of charge. Well, folks — at least those of you who’ve dreamed of doing inbound marketing without shelling out a minimum $10K/year and up to $30K and more — your fondest wishes are about to come true in the form of ZEST WP. First, meet its author: Mr. Adarsh Thampy.
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    Wakeman Agency

  • Happy Holidays at the Centre for Social Innovation

    wake101
    17 Dec 2014 | 9:06 am
    As a founding member of the Centre for Social Innovation (CSI) in NYC, The Wakeman Agency was delighted to attend CSI’s annual holiday party on December 11, 2014. It’s a joy to share space with keep reading
  • 2014 Public Relations Society of America Gold Medal Winner

    wake101
    16 Nov 2014 | 2:00 pm
    The Wakeman Agency is pleased to announce the receipt of the Public Relations Society of America’s Gold Medal – for a Media Relations Campaign 2014. White Plains, NY, June 10, 2014 – The Wakeman Agency, keep reading
  • Client Spotlight: Legal Outreach

    wake101
    28 Jan 2014 | 4:26 pm
    Legal Outreach is a 30-year old nonprofit organization that offers educational programs to New York City middle and high school students from underserved communities. In honor of its 30th anniversary, Legal Outreach wanted to host keep reading
  • Announcement – New Office in Silicon Valley!

    Katie Cray
    28 Jan 2014 | 4:16 pm
    Dear Friends, I am excited to announce that The Wakeman Agency is heading west. On February 3rd, we are opening a new office in Sunnyvale, California – the heart of Silicon Valley – just a keep reading
  • Positioning – To Thine Own Brand Be True

    wake101
    11 Aug 2013 | 5:28 pm
    During a recent outing with a friend, the conversation turned to business. She has been a huge supporter of The Wakeman Agency and was truly excited that we had made to the 10-year mark. We keep reading
 
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    Melissa Cassera

  • How to get your customers excited about how you’re changing your business… instead of causing a mass exodus.

    melissa
    11 Dec 2014 | 4:58 pm
    Mountain snow thaws, turning into tumbling rivers. Springtime blossoms grow, then turn into autumn leaves. Justin Bieber and Selena Gomez get together…then break up…then reunite…then release moody, black & white break-up music videos. What I’m trying to say, with my Bieber-infused, poetical metaphors, is that… Change is inevitable. Your business must change and evolve, too. But your clients & customers have become accustomed to a certain way of doing biz with you. When something changes, it can often feel like they’re about to grab the pitchforks and revolt. Whyyyyyyy? I…
  • Inspiration or Procrastination? Fine line. Big difference.

    melissa
    3 Dec 2014 | 9:45 am
    A lil’ while ago, I joined… Instagram. And oh, I had BIG plans. “I’m going to be like all my favorite celebs —Beyonce! Selena! Lauren! — and start sharing gorgeous, intimate, curated snapshots from my day! My dog, my workspace, my workouts…it’s going to be super fun and super inspiring for people! Wheeeee!” I said to no one in particular. Did I do any of that? Nope. I completely forgot about my big plans to become the Internet’s next photographista, and instead… got completely sucked into other people’s Instagram accounts. “Ooh, what is my favorite blogger snapping…
  • Behind the Scenes of My OBSESSED Launch

    melissa
    17 Nov 2014 | 10:43 am
    As you may already know, I’m full sprint into the launch of OBSESSED. If you run a business, and if you’ve ever launched a product, service, workshop, class or program, I know you can relate to what I’m about to describe. In the past? Here’s how “Melissa During A Business Launch” would move through the day: 7am. Wake up and anxiously check my inbox. Any new registrations / product sales??? GAHHHH! My self-worth depends on THIS and THIS ALONE! 8am. Lily starts begging for a walk. Begrudgingly take her outside for just long enough to pee, resenting every moment. Mom has witty…
  • Are you Networking Like This?

    melissa
    30 Oct 2014 | 8:05 pm
    Excuse me while I hop on my soapbox, for a moment. (Delicious, luxurious, vanilla-cake-batter scented soap, of course ;) If you feel like you’re investing a ton of time + energy into “networking” — but none of it’s translating into new clients or sales — I have a really simple question for you: Are you networking with your peers … or your customers? ‘Cause 99% of the time, they are NOT the same peeps. Spending $500 a year on a membership to your local Professional Association of Certified Whatevers… is networking with your peers. Hanging out on blogs (or community…
  • Still can’t figure out who your “ideal clients” are supposed to be? Try: the Sunday Gravy Principle.

    melissa
    16 Oct 2014 | 8:08 am
    “Your ideal client.” It’s a buzz-word — or rather, buzz-phrase — that a lot of people in the business world toss around. And when it gets tossed around? It’s rarely with a smile. More like a groan. People drive themselves crrrazy trying to figure out every little detail about their “ideal clients.” What they look like. Where they shop. What they do for fun. Which magazines they subscribe to. Which Greek Goddess or historical figure they most closely resemble. All the intricate little details of their psychology… what makes them tick… and of course, what compels them to…
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    Hypertext

  • 2015 CES Consumer Awareness Survey Sneak Peek

    Erica Pompen
    19 Dec 2014 | 12:36 pm
    Text100, Redshift Research and Brandwatch partner up to introduce a comprehensive study aimed at helping brands maximize opportunities to create awareness, drive interest and build leadership at the 2015 CES.   Ahead of the most important international consumer technology show of the year, we partnered up with Redshift Research and Brandwatch to prepare a comprehensive study aimed at helping brands maximize opportunities to create awareness, drive interest and build leadership at the 2015 CES.   [su_quote cite="Ken Peters, vice president at Text100"]Each year, brands invest heavily…
  • Why PR needs to join the content marketing mix

    Mark Yeow
    15 Dec 2014 | 4:13 pm
    Public relations' storytelling mindset can enrich content marketing, while marketer’s insights and expertise are essential to quantify and increase PR's value. Public relations isn’t typically considered part of marketing, but it should be. As social and digital channels grow—often at traditional media’s expense—PR continues to, ironically, suffer a perception problem. Unlike marketing, it’s seen as unable to deliver the hard results and ROI that businesses need. This perception is damaging for both PR and marketing. That’s because PR brings to the omni-channel table the…
  • Mobile Strategy Key When Marketing To Millennials In Asia

    Lauren Trucksess
    12 Dec 2014 | 3:41 pm
    Millennials in Asia and mobile technology go hand in hand. So it's not a stretch to say marketing strategies that don't take this into account will suffer. [su_quote cite="Al Capp"]Today’s younger generation is no worse than my own. We were just as ignorant and repulsive as they are, but nobody listened to us. [/su_quote] This quote by cartoonist Al Capp, while a bit harsh, reflects a unique challenge facing marketers today: listening to young consumers. The next generation of shoppers in Asia, the millennials, can be hard to please, and marketers know that engaging them—and…
  • PR Pros Should Accept Shift to Integrated Communications

    Magali Rouault
    10 Dec 2014 | 12:50 pm
    It's no longer about reliving PR's past as much as accepting the future of integrated communications I’ve been practicing public relations for nearly a decade now and have watched the communications landscape change dramatically over the last few years.   [su_quote]... many PR traditionalists are still opposed to the practice of marketing altogether.[/su_quote]   Within that short amount of time time, public relations and marketing and have become increasingly intertwined. Yet many PR traditionalists are still opposed to the practice of marketing altogether. That way of…
  • Storytelling Helps You Connect With The Target Audience

    Jason Ouellette
    8 Dec 2014 | 2:18 pm
    Choosing an integrated communications agency is tough. Make it easier by focusing on ones that employ storytelling aimed at the target audience If you work in a marketing department or the media business in general, I am sure you hear a lot about value propositions offered by various integrated communications agencies. No doubt, having an agency working with your business provides great benefits. Sometimes it is simply manpower for media relations or content creation; and sometimes it’s more involved like help with master narratives, providing industry insights and go-to market…
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    The Access Point

  • Tis the Season: Access Cares Holiday 2014

    Access Digital
    19 Dec 2014 | 2:51 pm
    The holiday season means a lot of different things to different people. Crowded malls, family visits, ugly sweaters and “year in review” pitching are a few of the obvious to folks in PR, but for Access the holiday season means giving. This year, efforts were organized in both our New York and San Francisco offices to help raise awareness for men’s health, a la Movember, and by providing gifts to families through New York Cares Winter Wishes and the Raphael House. In November, mustaches were grown with pride and through several fundraising initiatives (mustache auctions, bake sales and…
  • Nancy Blair Joins Access as VP of Content

    Yulimar Chiu
    17 Dec 2014 | 8:00 am
    It’s been four months since I took the position as president of Access and within my short tenure, it has been clear that the times are indeed a-changin’. The lines between earned, owned and paid media have blurred and the journalism industry continues to be volatile. Brands of all shapes and sizes are creating their own content to engage customers and content creation is becoming a critical element in marketing communications. A wave of change is coming to the communications industry and we are adapting to stay on top of that wave. Today, we are thrilled to share that veteran technology…
  • Pineapple Express: Access PR President Uncensored

    Access Digital
    12 Dec 2014 | 11:46 am
    As the only employee who successfully made it into the Access office at 650 California Street in San Francisco, Matt Afflixio, President of Access, diligently provided email status updates to all Access employees from the front lines of San Francisco’s worst storm in five years. Below is Matt’s uncensored account of the storm, its impact on the Financial District and the Access PR west coast office. December 11, 2014 7:40 a.m. PT I’ve surveyed the immediate area – to look for survivors. None present. Doors to the elevator have been automatically locked…or I’m being punk’d.
  • Interview: Kurt Wagner of Re/code on all things social media

    Access Digital
    4 Dec 2014 | 9:51 am
    Last month, we shared our recent conversation with Brock Keeling of 7×7. We also caught up with Re/code’s associate editor of social media, Kurt Wagner, in recent weeks. Kurt’s beat is an interesting one as the social media landscape is constantly changing and evolving. In fact, just yesterday we learned that Disneyland is the most Instagrammed place on Earth. Given his unique perspective on social media, we asked Kurt for a few thoughts on its impact on journalists, the news gathering process, its implications for brands and much more. Watch the video below to see what he…
  • Interview: Brock Keeling, culture editor at 7×7

    Access Digital
    21 Nov 2014 | 9:27 am
    Late last month, we hosted an insightful media panel that saw the conversation range from the relationship between journalists and PR pros to native advertising and beyond. We also took the opportunity to speak individually with a few of our panelists to go more in-depth on the issues and trends they care about most. In the video below 7×7′s culture editor, Brock Keeling, shares his thoughts on the current and future state of journalism, the role of social media for content distribution and much more. Give it watch!
 
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    who. what. where. when. why. how.

  • Brands have turned to telling stories that warm our hearts.

    Deanna White
    4 Dec 2014 | 11:35 am
    Marketers have been pulling on audience heart strings and appealing emotions for years, however the tactics have changed. Brands are no longer trying to convince customers why their products are bigger, better, stronger and how they will benefit. Instead, they have turned to storytelling, appealing to human emotion that is focused on the sentiment behind the brand, by doing something completely unexpected and the reaction is heartwarming. Here are two Canadian airlines who tell their own story about the spirit of giving at Christmas. WARNING. Get out the Kleenex before viewing. (You…
  • 3 Essential Steps to Media Coverage

    Deanna White
    3 Dec 2014 | 4:55 am
    Getting media coverage for your story is hard work. It takes initial and continued effort to build your relationship with reporters and media outlets. Below we provide you with 3 essential steps to telling your brand story to media. From laying the ground work to pitching your story and following-up, we outline best practices along with some helpful links to our blog. Step 1: Lay the groundwork Determine what makes your story newsworthy Does your release have “news value”? Tell your story through pictures, video and sound (this will increase the likelihood of media pick-up) Tell your…
  • Surprise and Delight your Customers

    Deanna White
    14 Nov 2014 | 9:34 am
    We are big fans of ‘Surprise and Delight’ marketing. How can you not be? The impact is emotional and powerful. The term is fairly new to the marketing realm, but the concept isn’t. Designed to be fun, ‘Surprise and Delight’ is a marketing strategy where companies randomly select an individual or group to receive a gift or experience. The unexpected “wow” factor, coupled with a personal touch, is what makes marketing human and memorable. Not all brands have the kind of budget to pull off a campaign on the same scale as some of these examples, but with the…
  • Storytelling – lessons from my 10 year old

    Deanna White
    9 Nov 2014 | 4:59 am
    I was recently helping my daughter with some research on a topic for her class presentation. As we googled the subject, I was teaching her how to develop story content by pulling out the salient points on the topic to include in her report. What I found interesting about the topic, she obviously didn’t with the response… “Mom, they already know that. I don’t want to bore my audience to death. If I include that, they’ll all fall asleep on me.” She continued to draw on facts and tidbits she thought her class might find interesting. The fact that she didn’t pull the key…
  • Case Study: Think long-term PR benefits

    Deanna White
    2 Nov 2014 | 7:18 am
    Most businesses engage in PR activities focused on one singular event or announcement in hopes that it will create the kind of buzz they were hoping for, only to be disappointed with the results. In practice, PR should be an ongoing initiative with a strategy and specific goals in mind. This case study is a great example of how that can be accomplished. Long-term PR Case Study Because their business produces paper to offer an essential service to their customers, T-Base Communications saw an opportunity to make a difference with a year-long PR strategy and well-planned execution. T-Base…
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    Communiqué PR Blog

  • Applying Yoga Principles to PR

    Sarah Elson
    10 Dec 2014 | 9:00 am
    Since I began practicing yoga a year ago I have started to appreciate how the eight limbs of yoga can be applied outside the studio to all aspects of my life, including my career. The eight limbs act as guidelines around how to live a meaningful and purposeful life by offering advice for moral and ethical conduct as well as self-discipline. Although seemingly unrelated, there are several lessons that PR professionals can learn from these ancient teachings to be more purposeful as well. No headstands or downward dogs required. Build a strong foundation The limbs of yoga can be viewed as a…
  • How to Utilize LinkedIn

    Maddie Beck
    1 Dec 2014 | 9:00 am
    Throughout my time in college and now in the beginning stages of my career, friends, professors and colleagues have all stressed the importance of networking. While nothing will ever replace face-to-face networking events, there are continually new ways to network from the comforts of your own home. Specially, people now look to LinkedIn to make connections with other professionals. While LinkedIn provides an easy solution for networking, it can also be an overwhelming tool due to a dizzying array of functionalities and opportunities. Users can upload their resumes, endorse skills, join…
  • Point Inside Powers New Mobile Features for Target

    Sheridan Smalley
    26 Nov 2014 | 9:00 am
    This past week we had the opportunity to help our client Point Inside, the provider of a mobile shopper engagement platform for Top 100 retailers, announce a partnership with major retailer Target. Point Inside now powers new in-store mobile app features for guests at all 1,801 Target stores nationwide, including store-specific product search and location, shopping list creation and interactive maps to help guests quickly find the items they need on store shelves. The partnership is in line with the blurring between the digital and physical channels that is currently underway within the…
  • Size Matters

    Danielle Zarrella
    24 Nov 2014 | 11:00 am
    Contrary to what some may tell you, size does matter. The proof is published in a joint report released last month by IHS Inc., a global source of critical information and insight, and our client Mobidia Technology Inc., a mobile analytics provider with a mega-panel of global smartphone and tablet users. The report, “Larger Smartphone Screens Drive Greater User Activity,” is based on an extensive set of data from smartphone users in the U.S., U.K., Germany, South Korea and Japan and analyzes the impact of smartphone screen size and resolution on popular mobile applications usage,…
  • Seattle Rallies to Support Diabetes Community

    Christie Melby
    21 Nov 2014 | 10:14 am
    670,500 adults in Washington state have diabetes; that is nearly 10 percent of the population. This number is predicted to grow to nearly one million by 2025. When learning these staggering statistics, I was shocked. Of course, I was aware of diabetes and I have personally seen the hardships it creates because my cousin was diagnosed with Type I a few years ago, however, I had no idea how many people this disease affected. So, when Communiqué received an invitation to assist with promoting World Diabetes Day Seattle, I was thrilled to take part in such an important cause. World Diabetes Day…
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    PRSAY – What Do You Have to Say?

  • Taking Tangible Steps to Strengthen APR

    Joe Cohen, APR
    19 Dec 2014 | 11:01 am
    Fellow PRSA members, As my term as 2014 National Chair of PRSA comes to an end, I look back at a year filled with great memories and milestones – one of the most significant being the 50th Anniversary of the APR credential. Throughout the year, individual members and entire chapters came together to celebrate the […]
  • Friday Five: A Sorry Week for Some

    Laurent Lawrence
    12 Dec 2014 | 7:31 am
    Among other things, 2014 may be branded the year of the apology or more often used non-apology. This year we’ve seen an abundance of companies, celebrities, politicians and others apologize for various mistakes. The internet/social-age has allowed the general public greater access to more information, more quickly than ever before. That access and speed has […]
  • Grit To Glory

    Robin Koval
    11 Dec 2014 | 7:22 am
    via: Adrian Scottow “Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” ― Stephen King Throughout my career, I’ve learned that it isn’t always the most talented or intelligent people who succeed, but rather those that display tenacity, take initiative, show resilience and take calculated […]
  • Above the Gray: How We Approach Ethics As An Organization

    Neil Hirsch
    7 Dec 2014 | 9:00 pm
      During a media interview, your CEO misstates a key fact about your firm’s product capability, making it sound far more advanced than it really is. It was purely an accident and was not intended to mislead, but the fact is now part of the published story. What should you do? Nothing. It’s too late to fix. […]
  • Friday Five: The Lighter Side of PR

    Laurent Lawrence
    5 Dec 2014 | 11:49 am
    December, buttressed by the Thanksgiving and Christmas/New Year holidays, is often considered a “quiet” month for most public relations practitioners but it can also be an intense year-end crunch for others. If you’re not trying to use up your remaining vacation days, you’re likely developing your annual reports and plans for next year. Because of […]
 
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    ComPRehension

  • Demystifying The APR Exam: From Blueprint To Publication

    PRSA
    18 Dec 2014 | 8:24 am
    “The Examination is outdated!” Have you heard that? Thought it? Said it? All of the above? We have too. “We” being the Universal Accreditation Board (UAB); and we have begun the very lengthy process to significantly update the Examination to ensure that all questions are current, relevant to the profession, accurate and valid. I’ll walk you through the process of how we are doing that, but first let me dispel the misconception that the Examination hasn’t been updated in years. We actually update the Examination in small ways throughout the year. More on that in a minute. Let me…
  • PR Boot Camp: Essential Advice For Junior PR Pros

    LaurentLawrence
    26 Nov 2014 | 8:58 am
    At this year’s PRSA International Conference we had the opportunity to meet with a number of recent college graduates excited to enter the profession and, even better, those who’ve landed jobs across the country and are hitting the ground running. While some of these junior practitioners are just entering the workforce, it was pleasantly surprising to hear that they are hungry for tips and information on how to be a better PR professional.  Almost unanimously, the first few questions from those we met rounded out to “how can I be better at my job?” While we’ve covered this question…
  • Success Stories: Your Most Powerful Selling Tools

    Mary Eggert
    25 Nov 2014 | 8:09 am
    via: Ken Fager The best endorsements of performance are typically word of mouth. A success story about a successful implementation seizes verbal recommendations and sets them in stone. Suppose a customer speaks highly of your company to 10 others. That same endorsement in a success story recommends you to hundreds of others in a direct mail campaign and thousands more when it is posted on the web or when it appears in the news media. Success stories prove you’ve delivered such a highly valued service that you’ve transformed a customer into an advocate who is willing to speak out on your…
  • APR: More Than Just Another Pretty Credential

    PVanNelson
    24 Nov 2014 | 7:00 am
    As a lawyer and consultant, I have been engaged in some form of what I now know as public relations for more than 20 years; it was just never called public relations. It was alternatively referred to as public affairs, public information or public participation. And although I had real-world experience, I had no formal training in such topics as communication theory, models or history. Nonetheless, in May 2013, when two APRs in our firm held a session to introduce Accreditation, I was intrigued. A week later I was in a Jump Start class. I then joined a study group that met weekly through the…
  • My L.A. Uber Experiment: Three Takeaways For Comms Pros

    Amy Fisher
    20 Nov 2014 | 8:30 am
    via: Adam Fagen When I told people we were heading to Los Angeles for a long weekend and not renting a car, they all thought we were crazy. But L.A. is a car city, they all explained. Everyone drives in L.A. my friends from the Valley said…everyone! But, we were determined to have an Uber-experiment. Despite having never even used Uber, this was going to be our jumping-in point – we had no other back-up transportation so it was “go Uber or go home.” We discovered a lot on our Uber-venture, and when I looked back, I realized that there were some great lessons learned – ones that can…
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    PR & Social Media Back Talk

  • Track Record of Our 2014 Predictions, Part VI: Ongoing Consumer Trends

    Norman Birnbach
    19 Dec 2014 | 5:00 am
    Today's look at our track record will set the stage for us to announce our trends for 2015. In the meantime here's the final set: General news stories More interest in workplace diversity. Unfortunately, this topic did not generate as much ink as we expected. Grade: CGrowing Hispanic influence. Except in terms of reforming our immigration policies, this did not generate as much as attention as we had expected. Grade: CReal estate market. This... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Track Record of Our 2014 Predictions, Part V: Ongoing Consumer Trends

    Norman Birnbach
    18 Dec 2014 | 5:00 am
    Here's a look at how we called Ongoing Consumer Trends affecting us in 2014: The Battle for the Living Room.  Grade: BCord-cutting will continue to be a top story. Grade: AConsumers still expect Apple to unveil a new way to watch TV, but Apple will offer, instead, the iWatch.  We nailed this one except we got the name of the Apple Watch wrong. Grade: APremature deathwatch of things that are very much alive. People love... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Track Record of Our 2014 Predictions, Part IV: Technology Trends

    Norman Birnbach
    17 Dec 2014 | 5:00 am
    Here's how we did based on the predictions we made about Technology Trends: Cloud computing will still be the big tech trend. A no brainer but still true. Grade: A2014 is the year people experience Tech Fatigue. We didn’t see a lot of stories about this but we feel it’s somewhat true based even on the reaction to the unveiling of new versions of smartphones. Because those smartphones are only incrementally better – A better camera sensor, big deal –... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Track Record of Our 2014 Predictions, Part III: Marketing Trends

    Norman Birnbach
    16 Dec 2014 | 5:00 am
    Here's our look at Marketing Trends: Thought leadership will continue to be important to B2B companies. This is going to be true for at least several years to come. Grade: A Sales and marketing need to be more integrated. Perhaps this seems like a no-brainer but we’ve seen this doesn’t happen enough. Sales and marketing need to work together on direct marketing, web content, marketing automation, advertising, social marketing and PR to generate... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Track Record of Our 2014 Predictions, Part II: Media & Social Media Trends

    Norman Birnbach
    15 Dec 2014 | 5:00 am
    The first set of trends we'll review are: Media & Social Media Trends The media business has not stabilized.  Unfortunately we got this right. The New York Times just completed a buyout program of 100 newsroom employees that saw some prominent reporters like Stuart Elliott, a leading advertising columnist, and Bill Carter, author of several best sellers about the TV industry, leave the Grey Lady. Yet the Times claims that it still has approximately... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Doug Haslam

  • “Serial” Does Not Portend a Podcasting Boom

    Doug Haslam
    6 Dec 2014 | 7:37 am
    Photo Credit: Holmes Palacios on Flickr “Serial,” a podcast from the producers of the public radio show “This American Life,” is a runaway hit. That’s awesome. What’s not awesome is the leap of logic people are taking that this means it’s a boom for all kinds of podcasting. It’s not. And here is why I feel that way. A DVR for Radio: The Hit is Coming From Mainstream Media Some marketers love to hook on to the value of podcasting, and hope for the listenership. The truth is, podcast popularity is probably higher than critics would like to think,…
  • Platform Shaming – No, It’s Not Twitter’s Fault

    Doug Haslam
    21 Nov 2014 | 11:57 am
    Photo Credit: Chris Vreeland on Flickr In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit our hero is sound communications strategy supported by a legitimately good product or service. Just the past week we have had online blowups regarding Bill Cosby, Uber and the NFL’s New England Patriots. Not that people are widely blaming these gaffes on Twitter, Facebook, Tumblr and the…
  • Pan-Mass Challenge Fundraising Update – Year 7 (2014)

    Doug Haslam
    9 Nov 2014 | 4:45 pm
    This August I completed my 7th consecutive Pan-Mass Challenge. The PMC is an annual 2-day bike ride across much of Massachusetts, for which riders raise money that goes to the Dana Farber Cancer Institute. This year, the PMC raised a total of $41 million, the total just announced this past week. As for my own fundraising efforts, this year I managed $8,681.28, which brought my 7-year efforts over the $50,000 mark.  When I realized I had hit that number, I was taken aback- to get people to donate money to a cause year after year is quite  feat, dwarfed only by the generosity of those who…
  • Kim Kardashian Gives Better Social Media Advice Than You Do*

    Doug Haslam
    3 Nov 2014 | 6:02 am
    One of the funnest spectator sports in social media marketing is tearing apart the advice of others. Add to that the constant hand-wringing over whether conference presenters should give “101” talks or “advanced” seminars brings the whole thing to the brink of becoming a spectator sport. Well, what if someone outside the marketing bubble gives advice, and some silly web site gives it some editorial space? That’s just wrong, isn’t it? How dare they! Let’s tear it down! Over the last week or so, I saw an article on ReCode titled “Five Social…
  • Something Different (But Not Really) – Joining Stone Temple Consulting

    Doug Haslam
    28 Oct 2014 | 6:34 am
    2014 has brought a career move, and I am far enough into it to finally write about it here. After leaving an agency – Voce Communications – that did and continues to do great (albeit now Haslam-less) work, I had the opportunity to figure out what was next. The real opportunity was to redefine what it meant to be someone with communications, public relations, social media and marketing experience. What would be different enough to be a challenge, but still draw on my core experience? There were a few intriguing answers out there. In-house positions offered the social media…
 
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    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • I want to tell you a story about 2015’s hottest trend in PR and media

    12 Dec 2014 | 9:36 am
    I’m calling it right now: The biggest trend in PR in 2015 will be ... storytelling. I know, I know, it’s a safe bet. The perennial powerhouse. The Yankees of media relations. But storytelling has never had greater importance or more widespread impact than right now, likely in ways you’re not yet thinking about. And nowhere was this clearer than at the recent Mashable Media Summit in New York City.I’ve attended countless national conferences on media, public relations, and marketing, all of which address the latest and greatest, the flavor of the month in tricks, tips, and tactics, and…
  • The dirtiest little secret of all about social media

    4 Dec 2014 | 11:31 am
    After constructing literally hundreds of social media campaigns for some of the largest companies in the world, I have a confession to make. There’s often an overlooked and unseen benefit to creating an integrated communications strategy -- one that leverages the power of corporate-created content with the distribution capabilities of social channels. That’s because for years -- ever since first connecting with MyspaceTom -- the general consensus has been that social media provides the means to externally drive a company’s storytelling, connecting with external audiences and creating a…
  • The 5 greatest rebranding campaigns of all time

    25 Nov 2014 | 9:26 am
    I recently did a Google search on “successful rebrandings” and came up with some of the lamest examples in corporate history of polishing the absurd. Really? McDonald’s? Does anyone really believe that by adding a few salads, McDonald’s, the very business that forced us to coin the term “junk food,” has successfully redefined itself? P-L-E-A-S-E. So my research has taken me in a new direction. Seeking out people, products, and companies that have remade themselves in such ways as to extinguish any notion of what they actually were. My greatest rebrands of all time? Try…
  • The death of social media is upon us

    18 Nov 2014 | 8:41 am
    Gregory FCA Vice President Kim Harmsen and I speaking atThe Future of Financial Services Communications Summit The Singularity is Near. The often promised mind meld in public relations is now here. For the past few years, my colleague Mike Lizun here at Gregory FCA has promised a time when we stop talking about social media as something unique unto itself and simply refer to it for what it is: communications.For me, it’s here and now. My epiphany came this month during a round-robin of speaking engagements. The obvious and tactical elements of social media have become so commoditized…
  • Tomorrow today: What they will be talking about At 2015 International CES

    13 Nov 2014 | 2:16 pm
    And we're off. Let's see what's inside #CESunveiled pic.twitter.com/9emyRBOsGP— Mike Lizun (@MikeLizun) November 11, 2014When it comes to the largest trade show in the world, it’s never too early to start planning or hyping new products and technologies. CES is only two months away and already we’re seeing some hot new products while developing client promotional plans. This week, we were at CES Unveiled New York, a precursor to the main event, and wow! If Unveiled NY is any measure of what we will see in January, get ready for some exciting new advances in the world of consumer…
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    BurrellesLuce Fresh Ideas

  • Transformation Influencers: Rust-Oleum’s 1,000 Projects Campaign

    Tressa Robbins
    3 Dec 2014 | 7:43 am
    There are more than 100 million searches each month on “how to” do something. Rust-Oleum, a nearly 100 year-old company, came to the realization that people aren’t really passionate about products as much as they want to change and improve their living spaces, creating something beautiful that they can enjoy. Photo: Pinterest Screenshot With the insight that people want to improve and/or change what they love, Rust-Oleum (along with its agencies) set out to create 1,000 compelling projects to serve as inspiration and demonstration to consumers. Leveraging paid media and using data…
  • Maintaining Authenticity and Substance in Your PR Efforts

    Ellis Friedman
    3 Nov 2014 | 7:56 am
    Great public relations and marketing doesn’t come down to the slickest campaign or the catchiest slogan; as most pros know, it’s about complicated, intangible goals that take long-term cultivation and determined implementation. Two of those things? Substance and authenticity. On Friday, PRNewser ran two interesting posts. The first, entitled “The 20 Most ‘Authentic’ Brands in the U.S. (and Why),” surveyed people on the brands they perceived as most “authentic.” The catch is, those conducting the survey didn’t define “authentic;” instead they left the definition wide…
  • Build a Framework for Better PR Measurement

    BurrellesLuce Insider
    30 Oct 2014 | 9:34 am
    flickr user Markus Grossalber under CC BY by Sharon Miller Showing the impact of your PR strategy is perhaps the most vital aspect of proving the effectiveness of your campaigns and growing your future public relations strategies, but it’s not easy to determine which data is important and which analytics you should focus on. At this year’s PRSA International Conference, I attended a session about just this issue. The day’s experts were Jeni Chapman, US managing director of Gorkana; Sparky Zivin, director at Brunswick Group; and Elizabeth Stoltz, senior research associate at Ketchum. The…
  • Being the Hybrid PR Professional

    Tressa Robbins
    29 Oct 2014 | 9:33 am
    The young pro panel. Photo by Tressa Robbins The most successful public relations campaigns are cohesive, tackling traditional PR and digital and social marketing and advertising to reach targeted audience. At a session at this year’s PRSA International Conference, three young pros spoke about being the hybrid PR professional and spreading campaigns across multiple platforms. Lauren Gray, Jonathan “JR” Rochester and Jess Noonan—all former national PRSSA officers, now members of the New Professionals PRSA section, discussed how today’s PR pro must be a hybrid and understand not only…
  • Don’t Cry Over Ick: How Bleachable Moments Changed the Clorox Conversation

    Tressa Robbins
    27 Oct 2014 | 9:29 am
    slide from presentation, Clorox & Ketchum One of the best sessions I attended at the PRSA 2014 International Conference was on how a 100+ year-old company launched a multi-media campaign to become relevant to Millennials. Rita Gorenberg, manager of public relations and social media at The Clorox Company and Leslie Schrader, partner and director of DC Brand Marketing Practice, consumer health and wellness, at Ketchum, explained the who, what, how, and how much (outcomes/measurement) of this campaign. Research The target audience is what they called “newly responsible” consumers.
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    PR CONVERSATIONS

  • Six social media and digital communications trends for 2015

    Heather Yaxley
    19 Dec 2014 | 8:10 am
    One of the most enjoyable hybrid academic-practitioner experiences I have had this year has been as course leader of the PR Academy Digital Communications Certificate course. The reason is that we have been able to incorporate a lot of contemporary thinking around ways of learning as well as the emerging field of digital communications and social media. This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my own direction of the web-based aspects, including guest webinar presenters). Additionally, I include formative…
  • Making the case for solid public relations research

    Judy Gombita
    11 Dec 2014 | 10:46 am
    Exploring the core elements needed and depth of analytical knowledge required to lead public relations-oriented research projects By Natalie Bovair, APR Recognizing that research is essential to strategic public relations planning, not to mention program evaluation, conventional wisdom would have it that public relations professionals—at least those of the strategic management variety—were taught or developed strong research skills. Herein lies the problem: The majority of PR practitioners lack the depth of investigative experience or the knowledge of sampling and statistical theory…
  • How to build better relations with employees

    Heather Yaxley
    20 Nov 2014 | 7:59 am
    The first chapter in Part III of Your Public Relations, the 1948 book we are serialising at PR Conversations, is authored by Kirk Earnshaw, industrial relations editor of Modern Industry Magazine, said to have been “a foremost authority” in the field of labour relations who offered “sound public relations procedures to industrial relations”. Alongside sharing insight from Earnshaw’s chapter, this post offers a review of the newly published book, Internal Communications: A manual for practitioners by Liam Fitzpatrick and Klavs Valskov (with Pamela Mounter). As…
  • Stop with the hocus pocus – employee communications is for muggles

    Judy Gombita
    5 Nov 2014 | 7:19 am
    A European internal communications veteran explains: In order to help organisations use communications to get results, practitioners should call on simple skills and experience—not a book of runes, silver bullets or magic fairy dust By Liam FitzPatrick, FCIPR The first time I saw a Harry Potter film I had a strange sense of déjà vu. Where else had I seen people listening raptly to unintelligible men and women in strange outfits? Why did the concept of using a magic wand to solve problems seem so familiar? Then, on my very-mortal bus ride home, I remembered: It was at an internal…
  • The four Ps of public relations leadership

    Judy Gombita
    28 Oct 2014 | 7:18 am
    The chair of the Global Alliance introduces the Madrid Momentum (Learning to Lead) and details four Ps that constitute the cornerstones of PR leadership By Anne Gregory, PhD, FCIPR It was not that long ago (September 2014) that the World Public Relations Forum was held in Madrid where the Global Alliance for Public Relations and Communication Management, together with DIRCOM, the Spanish Association of Communication Directors, hosted more than 800 professionals from 65 countries to examine the theme of Communication with Conscience. Distance from an event lends a certain perspective, as we…
 
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    HarveyLeach Media Training

  • How to court success and ace a radio interview

    Ann Bird
    4 Dec 2014 | 7:16 am
    How would you like to play tennis at the Albert Hall this week? I’ll make it even more exciting – let’s throw in John McEnroe, Pat Cash and Henri Leconte. They’re always game for a laugh aren’t they, now the competitive pressures are largely off? And just to really spice things up, Billie Jean King and Elton John (yes, really) can be team captains. Even if you only show an interest in tennis when it comes to SW19 each summer, that sounds like a fun way to wile away a few hours doesn’t it? At least you’d think so. But when Rob Bonnet interviewed tennis star and British…
  • Don’t let your clothes eclipse your star turn

    Ann Bird
    14 Nov 2014 | 1:12 am
    A picture may be worth a 1000 words, but when you’re wearing that picture on TV, while being viewed by millions, it can speak volumes in a way you might not have anticipated. So it was yesterday for Dr Matt Taylor, who works on the Rosetta mission at the European Space Agency. He was at the heart of the amazing comet story, heralded as perhaps the biggest space moment since Neil Armstrong did a moonwalk long before Michael Jackson. But, Dr Taylor, arguably displaying more of an affinity to theatrical Jacko, than modest Armstrong, decided this was the moment to don a garish jacket covered in…
  • How to avoid the most over-used phrases in media interviews

    Ann Bird
    24 Oct 2014 | 4:20 am
    I’m beginning to think that somewhere on a Whitehall building there’s a shiny brass plaque with the words, “Ministry of Hollow Phrases” on it. (It’s probably next door to the Ministry of Silly Walks.) Sadly, the former is nowhere near as amusing as its neighbour. Instead it’s a byword for incomprehensible nonsense, or, to be more succinct, clap-trap. It’s surely the place where politicians and civil servants etc are taught to spout an increasing number of vacuous phrases in media interviews, phrases they believe allow them to sound positive and fill some airtime, but are…
  • Why Nick Clegg should stop rabbiting on

    Ann Bird
    6 Oct 2014 | 8:14 am
    The Party Conference season so far has been memorable for politicians’ performances, rather than their policies. Ed Miliband’s speech will ironically be remembered for what he forgot (that small matter of the deficit), whereas the Prime Minister’s will be recalled for what he remembered with painful passion: taking his very sick child to be treated by the NHS. Now it’s Nick Clegg’s turn. But if the Lib Dem leader’s performance at his conference this week is anything like his efforts on BBC Radio 4’s Today programme this morning, when he was interviewed by Mishal Husain, it too…
  • Farage enjargonised

    Graham Leach
    29 Sep 2014 | 1:29 am
    Firstly, I would like to apologise for the hideous title of this blog. The word “enjargonised” does not exist in the English language but I’ve used it on purpose. I apologise if it sends your computer’s spellcheck into a frenzy. This concocted term is not untypical of the way poor communicators can corrupt words with the aim, as they would see it, of making the person using them sound grander, important and more serious.  Unfortunately for them, the result is the opposite.  They are either unintelligible to the general public or leave them stone cold or indifferent. This is…
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    Public Relations Sydney

  • 4 ways to improve your pitch’s subject line

    Catriona Pollard
    14 Dec 2014 | 4:13 pm
    Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call. Fractl reports 85 per cent of journalists decide if they are interested in a pitch based on the subject line alone. Journalists receive hundreds of email pitches per day, it is important to consider the subject line as it will determine if the email is…
  • 5 tips to maximise your PR these holidays

    Catriona Pollard
    7 Dec 2014 | 4:11 pm
    Here we are again, end of another year and planning for the year ahead. But before we get to 2015 there is the festive season to celebrate. For businesses this is a great opportunity to increase your exposure to your audiences. So how can you maximise PR opportunities this holiday season? Capitalise on holiday themes If appropriate for your business, consider creating articles, images, blog posts or media releases that can capitalise on the holiday season. Discussing a topical issue such as Christmas is likely to increase audience attention as it is front of mind for media and audiences…
  • How to create great images for your business that won’t break the bank  

    Catriona Pollard
    30 Nov 2014 | 6:40 pm
    As the saying goes, a picture is worth a thousand words. Images capture attention, create intrigue and have the ability to increase audience reach. Individuals are exposed to thousands of stories daily and visual communication can help to ensure your message is received. For businesses, communicating with audiences can be made easier with the addition of images. Using images in your communications presents a considerable opportunity to engage further with your audience. Images can also help bring your social media content to life. However, there is a common misconception that using images for…
  • Importance of having a good spokesperson for your business

    Catriona Pollard
    26 Nov 2014 | 7:03 pm
    A good spokesperson is vital to any business wanting to build their profile and reputation. They put a human face to the organisation and can effectively communicate your messages to the public and the media. For this reason, it’s essential that your company spokesperson is confident, well-spoken, presents well, and intimately understands your business so they can convey the correct messages about your business and your brand. Whether it’s being interviewed by the media, speaking at events or addressing stakeholders, a great company spokesperson needs to: Understand the media: Have an…
  • Tips for building strategic relationships

    Catriona Pollard
    16 Nov 2014 | 7:33 pm
    Building strategic relationships with the people important to the success of your business is critical. These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. Here are our tips on some key ways you can build relationships with journalists, other professionals in your industry and your customers or clients to achieve business success. Building relationships with journalists In order to gain the media coverage your business desires it is important to develop and maintain a good professional relationship with journalists.
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    Digital Park

  • What Kimpton Hotels going corporate means for the travel industry

    Maite Velez-Couto
    18 Dec 2014 | 8:43 am
    Beyond having dedicated many years to travel PR and marketing (let’s leave the number of years out for now), I’m a Kimpton fan. My colleagues at rbb would say I’m a bit obsessed. They may be kind of right. That’s why the news of Intercontinental Hotels Group (IHG) acquisition of the ultimate boutique hotel brand shocked me at a professional AND personal level. But what does this mean for the travel industry? For one, in a world where social media makes us feel both connected yet more distant than ever before, travelers still want their stays to be a personal experience. As Greg Oates…
  • Don’t be deaf: Why social media listening is a must for brand strategy

    Abdul Muhammad
    16 Dec 2014 | 10:19 am
    I’m often asked by clients to review their digital media and social marketing programs to uncover opportunities to improve reach, engagement and ROI. I’ve spent the past 17 years answering this question as an Online Marketing Strategist for clients big and small. Now, I spearhead the digital practice at rbb and the online audit service that we offer, which is specifically designed to discover opportunities for clients based on their online presence. (See video.) What I’ve consistently found is that most brands don’t really have a truly integrated strategy, and that their…
  • 7 essential steps for preparing your brand to embrace digital

    Sasha Blaney
    8 Dec 2014 | 3:51 pm
    If you’re not online or on social media talking to your customers, your competitors almost certainly are. It wasn’t that long ago that quality plus advertising budget equaled brand loyalty, but as I’ve previously discussed that equation has drastically changed. A Breakout Brand must go where its consumers go to truly connect with them. Given how the Internet has changed the way we interact with consumers, that also means putting your brand on display, for better and for worse. Both good and bad stories are going viral faster than ever, and nearly every news site out there has a…
  • Timing is everything – The best times to pitch, write and take a break: Straight from the PR trenches

    Stephanie Schwartz
    5 Dec 2014 | 6:12 am
    Working in the public relations field means constantly communicating – whether with existing clients, media, co-workers or potential clients. How can we make that communication most effective? Believe it or not, simply the timing of your approach could be a big driver of the ultimate success or failure of reaching your target. Below are a few tips on choosing the perfect time to make your move. Best time to pitch Most journalists say the best time to receive pitches is in the morning hours before they have to start working on the day’s stories, and way before afternoon deadlines.
  • 4 simple storytelling tips for marketing and PR pros

    John Quinn
    3 Dec 2014 | 10:56 am
    Everyone loves a good story. But it’s hard to say the same about a well-crafted series of key message points or brand attributes. Those things are important, but give them context in a good story and then you’ve really got a powerful marketing tool. That was essentially my point in “Once Upon a Time in Healthcare Marketing,” the piece I wrote recently for South Florida Hospital and Healthcare News about the power of storytelling for audience engagement. While the healthcare industry has particularly good potential when it comes to communicating marketing messages through…
 
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    wiredflare.com

  • Wired Flare No. 3 Fastest Growing Company in Atlantic Canada for 2014

    Wired Flare
    3 Dec 2014 | 10:38 am
    Wired Flare Ranks No. 3 on Progress Magazine’s 2014 List of Atlantic Canada’s Fastest Growing Companies.  
  • What Not to Post on Social Media and Why

    Wired Flare
    3 Nov 2014 | 9:20 am
    Frances Leary explains what not to post on social media and why not all content should be shared online. Subscribe to our YouTube channel for more videos: Click Here.
  • What Makes Great Social Media Content

    Wired Flare
    3 Nov 2014 | 9:15 am
    In our most recent video, Frances Leary talks about what makes great social media content. For more videos, subscribe to our YouTube Channel: Click here.  
  • The Truth About SEO

    Wired Flare
    19 Oct 2014 | 5:27 pm
    Are you ready for the truth about SEO? Frances Leary reveals it in her latest video.   For more of our videos, visit our YouTube channel: Wired Flare on YouTube.
  • Why You Need Social Media

    Wired Flare
    5 Oct 2014 | 5:17 pm
    Find out why you need social media in Frances’ latest blog: Watch more videos from Frances Leary on our YouTube channel: Wired Flare on YouTube.    
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    Cision » Featured

  • 4 Steps for PR Pros to Get Started With Sponsored Articles

    Brian Conlin
    19 Dec 2014 | 9:30 am
    This is a guest post by Ashley Sherman of DigitalRelevance, which specializes in content promotion and distribution. As a PR professional, I doubt I’m alone in thinking that paid media feels counterintuitive. Historically, PR professionals have dealt largely in earned media – that is, not paying for coverage or awareness. But there’s no denying that […]
  • Use the Holidays to Build Creative Muscles!

    Allen Mireles
    18 Dec 2014 | 9:30 am
    “Creativity is a muscle. Exercise it daily — if you only need to create once a week, your muscles may have atrophied if you don’t do it just because you don’t have to.” Joel Falconer, lifehacker.com Have you ever had one of those wonderful “aha!” moments at work? One of those times when the perfect […]
  • 10 Must-Have WordPress Plugins

    Geoff Livingston
    17 Dec 2014 | 11:30 am
    WordPress remains a top content marketing platform for many companies. Last year, WordPress revealed that there is now a WordPress site for every 101 people alive. WordPress succeeds in large part because of its ability to use plugins to augment primary capabilities. Plugins are mini applications that add a new capability to a WordPress site. […]
  • How to Tell Your Story Through Public Relations

    Susan Payton
    17 Dec 2014 | 9:30 am
    A successful marketing or public relations campaign should center around a story. Whether you’re telling the story of the launch of your company, how you doubled sales in six months, or the people behind the brand, there’s a story there, and it’s one your customers care about. Why Stories Matter in PR So when you’re […]
  • Want to Be PR Tech Savvy in 2015? Get Our Free White Paper!

    Brian Conlin
    16 Dec 2014 | 6:45 am
    Data has all but taken over public relations. Advances in digital media and the growth of social media data has ushered in this new era, perhaps a golden era, allowing PR pros to look at metrics besides awareness and engagement. PR pros can now see how their efforts impact the bottom line by seeing what […]
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    Council of Public Relations Firms

  • Farewell, 2014–Client Stories We’ll Remember

    Matt Shaw
    18 Dec 2014 | 6:43 am
    When we think about what makes public relations such a satisfying business to work in, it always comes down to people—our colleagues, but also our clients. What better way to close out the year, then, than to reminisce about some of our most memorable client moments from 2014? Justin Tuck and ESPN’s Linda Cohn Burson Marsteller’s Shane Arman told us that his best moment from 2014 was working Super Bowl pre-media with five current and former NFL athletes. At one point, an ESPN producer suggested ESPN talent Lina Cohn interview Justin Tuck while driving between radio row and Bryant…
  • How 2014 Will Look in 2019—Some Reflections from PR Executives

    Matt Shaw
    10 Dec 2014 | 1:30 pm
    As the holidays arrive, it’s common for bloggers, conventional journalists, and others to look ahead at what is in store for the year to come. We thought we’d up the ante. Given all the change in our industry, we wondered: Five years from now, how will people look back on the year 2014? What are the people, events, trends, new products, and so on that will really turn out to make a difference for our business? Will we look back on the scandals that rocked the NFL as significant? What about the Taylor Swift song “Shake It Off?” Or the massive expansion of Uber? Or the decline in oil…
  • Rumors of Our Death Are Greatly Exaggerated: A Message from New PR Council Chair Chris Graves

    Chris Graves
    3 Dec 2014 | 6:52 am
    I am thrilled and honored to be the new chair of the PR Council. Let me begin by acknowledging the work of Dave Senay, our chairman for the past two years. In his first year, Dave led us in the “Hidden Harmony” research, revealing that instead of working in their respective, traditional silos, brand (marketing) and reputation (PR) actually amplify each other when integrated, making a strong case for marketing and PR to collaborate more meaningfully if not integrate. Dave also led us in his “Ethics as Culture” work from which our entire industry can benefit. He continued the PR…
  • Opening Up—Reimagining the Public Relations Office Space

    Kathy Cripps
    19 Nov 2014 | 7:29 am
    The Firm Voice used to come to you each week from midtown Manhattan. Now the source is a dozen blocks south in the NoMad section of the city. Yes, in addition to a new strategic platform and logo, we also have beautiful new offices. More and more firms these days do. And like the PR Council, they’re opting for new kinds of spaces to stimulate creativity and collaboration. Prosek: Open Office from PR Council As commercial real estate guru Jack Cohen of Skylight Leasing tells us, open offices are the hot item both in New York and across the country. A generation ago, open offices were largely…
  • How Good is Your Science?

    Seth Schulman
    12 Nov 2014 | 6:06 am
    Do some people think with their “left brains” and others with their right? Can you expect to become an expert in something simply by putting in 10,000 hours of practice? Should you try to figure out the secrets to spreading something virally on the web? The answer to all three of these questions is, surprisingly, no. The notion of the left brain as rational and the right brain is creative “may be the poster child for pseudoscience,” one article recently noted. A team of five scientists have taken on Malcolm Gladwell, finding that 10,000 hours may account for just “one third of the…
 
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    Stern + Associates

  • Happy Holidays from Stern!

    Stern + Associates
    19 Dec 2014 | 11:23 am
    As this year rolls into next, the significance of time has never been more apparent or important to us. In January, Stern will move to our new headquarters, opening the door to a bold and bright beginning of our company’s 30th anniversary year. We look forward to an exciting new decade in Stern’s history, and wish you and yours the happiest of holidays and a prosperous 2015! Our new address: Stern + Associates Stern Speakers 186 Wood Avenue South Suite 300 Iselin, NJ 08830 The post Happy Holidays from Stern! appeared first on Stern + Associates.
  • The Sales Connection: Bridging the Thought Leadership-Sales Gap

    Ned Ward
    13 Aug 2014 | 7:41 am
    Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. But it’s also increasingly important to lead generation and sales. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals. The name isn’t important, but the idea behind it is: thought leadership goes beyond business as usual, and defines organizations as knowledgeable experts and trusted advisors. After…
  • Your Thought Leadership Strategy is Missing One Crucial Element: An Audience

    Justin Gianninoto
    25 Jun 2014 | 8:03 am
    You’re doing everything right.  Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content.  Your social team is crafting updates for all of your key platforms, sharing them and engaging on an ongoing basis.  Yet, somehow the ROI still isn’t there. Whether you’re using website visits, content shares or other engagement metrics as your key performance indicators, the numbers are moving too slowly – or won’t budge at all. So what’s your digital strategy lacking? At the center of the problem is the fact…
  • Promoting Value: When Zero is More than Nine

    Ned Ward
    11 Jun 2014 | 11:26 am
    At age 41, I’ve been a consumer of products and a purchase decision-maker for a long time now. But a certain absurdity has become much clearer to me lately: the folly of pricing strategies. I call it the Chicanery of Nine. Or more specifically, prices that end in 9, 99 or .99 – or 99,999 if you’re into high-ticket items. As they hearken back to the days when fruit and vegetable cart proprietors used handwritten pricing signs (4 for 99 cents, anyone?), I’m surprised these strategies still exist. It’s an outmoded concept that insults buyers’ intelligence by attempting to fool us…
  • Take It Outside! Why Walking Meetings are Healthy Business

    Susan Stern
    19 May 2014 | 7:34 am
    Meetings are on the move – out of the office. And it’s a trend I’m following in good stride. (Pun intended.) Steve Jobs was famous for his long walks with top talent he hoped to recruit to Apple. Mark Zuckerberg reportedly sealed Facebook’s billion dollar deal with WhatsApp after several long walks with the mobile messaging service co-founder. And even President Obama ends his day with a walking meeting with the White House chief of staff. But it’s not just a fad for celebrity leaders. According to a recent Bloomberg article, “The trend is partly being stoked by executives trying…
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    Smoking Gun

  • The Blagger’s Blog 19th December 2014

    Martin
    19 Dec 2014 | 4:27 am
    A weekly roundup of media news and talking points, sans effor   Thought for the Week  “Wow. Everyone caved. The hackers won. A complete and utter victory for them. Hollywood has done Neville Chamberlain proud today.” Actor Rob Lowe, commenting on Sony’s decision not to release The Interview, a movie centred on a plot to assassinate North Korean leader Kim Jong-un, following threats of terrorist action in cinemas from the organisation Guardians of Peace. Weekly High In an unprecedented display of compassion and understanding, in the wake of the terror attack in a…
  • Facebook Search for Christmas proves social media marketing works for retail

    Martin
    17 Dec 2014 | 6:48 am
    If you’re one of the people who tuned in to last night’s Black Mirror – White Christmas special on Channel 4 then chances are you woke up this morning feeling rather dismayed about the way the world might be heading. As per usual in the Charlie Brooker-written show, the focus was on technological improvements that wind up having a negative impact on the way society functions, whilst making it easier to do the ‘important things’, like take photographs with your digital eyes and immediately share online via a tiny web-connected device linked to your cranium.
  • #YuleLove Smoking Gun’s Christmas charity initiative for Wood Street Mission

    Rick
    17 Dec 2014 | 3:31 am
    CHRISTMAS MISSION FOR WOOD STREET We’re delighted to announce the  novel approach we’ve taken to this year’s Christmas card. Proving our ingenuous credentials again, we’ve created a Christmas card with a handy pop out picture frame, encouraging recipients to use it to take pictures of their favourite festive things. For each person that shares their picture tagged with #YuleLove, the agency is donating £1 to Wood Street Mission’s Christmas Project. The Wood Street Christmas Mission aims to provide Christmas presents for local families living in poverty, to…
  • The Blagger’s Blog 12th December 2014

    Martin
    12 Dec 2014 | 3:13 am
    A weekly roundup of media news and talking points, sans effort     Thought for the Week  “This man is not a cartoon character … He is a pound-shop Enoch Powell.” Comedian, general loudmouth and self-styled revolutionary Russell Brand launching into one of many verbal attacks against Nigel Farage and the Ukip party during an episode of Question Time from Canterbury last night. Needless to say, the only real winners were the BBC producers, rightfully delighted with the dramatic rhetoric the huge audience were hoping for. Logic only made a short appearance, of course.
  • Social networking for business: Will Facebook At Work work?

    Martin
    11 Dec 2014 | 4:17 am
    With half the country in full-on December swing it seems rather Grinch-ish to be focusing on what happens after Christmas. Nevertheless, January will be here before we know it, and as such it pays to be prepared. One of the biggest talking points of recent weeks, social-media-speaking, is the imminent arrival of Facebook At Work, which, according to some commentators, could be with us as early as next month. Put simply, this is a brand new, stand-alone platform created by Camp Zuckerberg in a bid to outdo LinkedIn on the communities-for-enterprise front. That’s quite a task, when you…
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    Sterling Communications

  • What I Learned from the Hendo Hoverboard: Sometimes, it’s OK to say “No, Thanks”

    Madeline Mains
    9 Dec 2014 | 4:51 pm
    People working in PR agencies will tell you that one of the greatest things about this line of work is that you get to learn something new pretty much every day. When Sterling took on Arx Pax as a new client in early October, I did a lot of learning. Specifically, I learned how to master the delicate balancing act of sifting through dozens of media inquiries to find the right outlets for our clients’ limited media time. Media interest in a client is always exciting and PR people are programmed to act as conduits between their clients and the media. That said, I have learned that as there is…
  • What People Can Learn from Thanksgiving

    Rosie Brown
    24 Nov 2014 | 7:22 pm
    For marketing professionals, it’s easy to take the “superficial” route for every holiday-themed blog post and make a listicle of social media blunders or share heartwarming stories of brands who give back to their customers. But, as I look out the window feeling gratitude for the rain that has finally come to drought-ridden California, I choose the road less taken. The end-of-the-year holiday season is my absolute favorite time of year (yes, even more than summertime!). And it’s not the holiday sales that have me excited; I’m talking about having a bit of time to…
  • 6 Family-Focused Blogger Events for Your 2015 Marketing Calendar

    Lisa Hawes
    14 Nov 2014 | 9:20 am
    Senior account executive Pouneh Lechner attended Blogger Bash in New York City this year with our client NETGEAR. Sadly, I’m not a mommy so until a couple of years ago, I hadn’t read many so-called “mommy blogs.” While aware that traditional corporate branding is under siege by word-of-mouth marketing, my attention used to gravitate toward B2B influencers and mainstream media. However, a year ago, Sterling began working with the WiFi Family sales team within NETGEAR that promotes mobile WiFi hotspots designed for AT&T service. Our top target for hands-on product reviews: mommy…
  • Blogging is a Business

    Admin
    14 Oct 2014 | 3:24 pm
    As you may know, I love networking events. I have had the opportunity to attend numerous blogging events to network on behalf of clients as well as create mutually beneficial business relationships with bloggers. Most recently I attended the Type-A Parent conference in Atlanta and one thing became very clear to me: blogging is a business. Bloggers are CEOs of their own companies and if you want to create a quality relationship with bloggers, you must approach them as business people. NOT ALL BLOGGERS ARE “MOMMY” BLOGGERS After working closely with bloggers over the past six months, I…
  • Demystifying Preproduction, Part One: Harnessing Creativity to Conjure Arresting Visual Stories

    Rosie Brown
    25 Sep 2014 | 11:05 am
    Any working professional knows that each job has its highs and its lows. Well, video productions are my highs. Every time we start a new video project, our team powers through the preproduction phase, brainstorming creative ideas and nailing down logistics, all eagerly awaiting the proverbial game day: that is, production. But, in my opinion, what makes production days so exciting is the level of hard work and forethought put into preparing during preproduction. “Preproduction” as a term is often pushed aside and excused as being a vague way of saying that you’re planning a…
 
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    Beast Of Traal.com

  • Selling social media in India, 2014 – Episode 4

    Karthik S
    1 Dec 2014 | 8:32 am
    First things first – I’m glad that I (continue to) have a specific point of view on this topic (series, for me, in this blog – part 1, part 2 and part 3), from what I shared in the past 3 episodes! So, here are the things that I see in India, as evolution in the social media space. 1. Generic platform/page/social media property management is either dead, or dying, and pointless Yes. There is no point in continuing to pay an agency or create an in-house team to create a page on Facebook, or a handle on Twitter or any other social media platform. This is a pointless waste of…
  • Get healthy and enjoy your drive… while reading a book!

    Karthik S
    26 Nov 2014 | 6:53 am
    I used to hate driving. It’s a pain to drive in Bengaluru traffic and if you also hate the sheer task of driving, things become quite bad. Now, I do not hate the task at all, though the traffic continues to be terrible. I used to find it very difficult to wake up at 5am and hit the treadmill or go out for a run. Bengaluru winter adds to the total lack of motivation to get out of bed. Now, I wake up immediately after the alarm and head to the gym happily. Does that sound like a weight-loss ad? Or, a hair weaving center ad. with a clear before and after scenario playing out? But in my…
  • Taxi4Sure? TaxiNotSure seems more appropriate

    Karthik S
    21 Nov 2014 | 6:11 am
    I’m *really* livid. They say one shouldn’t drive when you’re livid, particularly when you are *really* livid. I did try, however, because I was to join a panel discussion Afaqs was conducting in Bangalore. And it ended badly. Thanks to Taxi4Sure. The panel was slated to start at 6:30pm. I have been seeing so many recent reports about cab services offering so many services – in auto rickshaw rates, cycle rickshaw rates, pushcart rates etc. that I decided – for the first time beyond airport drop – to trust one of them for within-city travel, to my event…
  • Requesting Tribhovandas Bhimji Zaveri (TBZ) to own ‘The TBZ song’, ‘In nainan mein bas zara’

    Karthik S
    9 Nov 2014 | 7:49 pm
    I do not recall seeing the new TVC by Tribhovandas Bhimji Zaveri (TBZ, handled by Ogilvy India – disclosure) on TV. Instead, I came across the ad online, when someone ogled, on Twitter, at the stunningly gorgeous Vaani Kapoor in the ad. I loved both the ads (‘Garland’ and ‘Shoes’) – nice, cutesy twist in both, conveyed really well in that short span of 30 odd seconds. Then, a Twitter friend tweeted about her girl-crush on Vaani Kapoor (totally worth it!) and… this is the most important part… the song played in the TVC! Now TVC songs do get…
  • What Volkswagen India should do with that massively viral ‘Thus, Auto’ meme

    Karthik S
    8 Nov 2014 | 8:37 am
    One of the most shared memes today (at saw it at least today!) was the one about not able to afford a Volkswagen and… ‘thus, Auto’. I have had this shared from multiple people, across multiple platforms – Twitter (many times), Facebook (a few times) and Whatsapp (many times!). At the outset, it is a great joke and seems damaging to Volkswagen’s reputation. If not damaging, at least mocking the brand. But if I was Volkswagen’s brand manager, or their social media agency (both of which I’m not), I’d strongly suggest that they embrace this and ride…
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    Jill Kurtz, APR

  • Snapchat 101

    Jill Kurtz
    17 Dec 2014 | 5:45 am
    Do you need to connect with Millennials? If yes, you need to be familiar with Snapchat. A recent ComScore report found that 50 percent of smartphone users age 18-24 use the Snapchat app, as do 20 percent of consumers between the ages of 25-34. This makes Snapchat an ideal platform to reach Millennials. Snapchat is a mobile app that allows users to send and receive “self-destructing” photos and videos, known as “snaps.” The sender determines how many seconds (one to 10) the recipient can view the snap before the file disappears from the recipient’s device. By…
  • You’ll Be Amazed at What You Can Learn from Competitor Websites

    Jill Kurtz
    16 Dec 2014 | 6:20 am
    Planning to re-do your website? Start with your competitors. An often overlooked and extremely insightful exercise is to look at what your competitors offer online and how well they are serving your target audiences.  I often compare the website development process to building a house and there’s nothing more insightful that looking inside a few models. If you are thinking you do not have the time or money to do competitive testing, don’t fret. This can be as simple or as involved as you like, but you can get the essential information that you need by just asking a few people to…
  • Email Still Reigns for Connecting

    Jill Kurtz
    15 Dec 2014 | 6:08 am
    Through Google Consumer Surveys, Messagexchange polled a consumer audience to find out how they prefer to hear from companies and brands .The found that while a majority (50.08 percent) prefer no marketing communication at all, those who do want to hear from you prefer email. Of those that indicated a notification preference, the majority (50+ percent) preferred email. Only about five percent of respondents prefer receiving information in their social channels over anywhere else. Which form of communication do you prefer brands use to share special offers/deals/coupons with you? I don’t…
  • Inside Scoop: How Recruiters Use Social Media

    Jill Kurtz
    12 Dec 2014 | 6:51 am
    We’ve all heard that the work of recruiters has largely moved to social media.  According to staff.com, 92 percent of companies use social media in the process of finding and hiring employees. Further, about 50 percent of employment recruiters say that they use Facebook for their work. If you are wondering just how that is done, staff.com’s infographic on the topic offers some interesting insight. Take a look and see where the places are to be if you are looking to hire or be hired. For job seekers, there’s good information about how to optimize your social presence to land…
  • Help Website Visitors Say ‘Yes’

    Jill Kurtz
    11 Dec 2014 | 6:44 am
    I’m a big advocate for authentic, personable communication, so a recent report from Nielsen Norman Group about the “Liking Principle” in user interface design really caught my attention.The summary has a message that every communicator must hear: People prefer to say “yes” to individuals and organizations they know and like. Same goes for websites and other user interfaces. So, how do you bring this principle to your website? Here are some places to start: Faces, faces, faces. Include pictures from your team on your website. Help people to connect with the people behind…
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    A WordPress Site

  • The Huffington Post and Times of India Launch “HuffPost India

    Vikram Kharvi
    8 Dec 2014 | 7:56 am
    The Huffington Post Media Group and The Times of India Group have announced the official launch of an Indian edition of The Huffington Post, a leading global source of breaking news, opinion, entertainment, and community. GroupM also comes on board as a strategic partner for brand synergies and advertising in India for the Huffington Post. HuffPost India will combine The Huffington Post’s award-winning news and blogging platform with the local expertise and reach of The Times of India Group. The announcement was jointly made today by Arianna Huffington, President and Editor-in-Chief of…
  • Start Up PR – To Do or Not To!

    ThePRitch
    28 Nov 2014 | 3:49 am
    The seven crucial questions you need to ask yourself before you hire a PR firm for your start up ? Why do I need to hire a PR firm? You want your business to go to the next level, correct? The only way to do so is to build credibility. And as business owners you would want to do get maximum bang for your buck. The only way to do so is to ensure you reach out to maximum number of people via credible means. This is where the PR professional enters into your marketing plan. The professional expert will guide you with it and ensure you gain maximum relevant impact via mass media. When do I need…
  • A New Book on PR Launched

    Vikram Kharvi
    27 Nov 2014 | 10:36 pm
    A seasoned PR practitioner, lecturer and a blogger – Vikram Kharvi, launched his first book focusing on the world of Public Relations industry and shares an insider’s account about the changing face of public relations. Published by Revelation House, the book aims to provide practical solutions to common problems faced by PR practitioners. The author has provided comprehensive answers to myriad questions including what constitutes PR, how a PR practitioner interacts with the media and how one can communicate effectively. Public Relations requires a lot from its practitioners – be it…
  • The PR Must Watch List !

    ThePRitch
    19 Nov 2014 | 10:19 am
    Yes ! Television can be mindless sometimes… but it also has some awesome stuff to watch if we know what to filter out and what to focus on. I would like to share the top TV shows that are a must watch for every PR professional ! Here are my top five favorites that can teach you a thing or two about how things could function in your team! A Gritty PR Must Watch ! Madam Secretary – This tops my list ! Right from leveraging media at just the right moments, the Secretary of State Elizabeth McCord ensures she works the media to her advantage while navigating the corridors of internal politics…
  • PR in India – Top 100 Case studies of 2014

    Vikram Kharvi
    18 Nov 2014 | 8:54 pm
    Dear Friends Glad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of 2014”, which will be a collection of top 100 case studies on some of the best work done by consultancies and corporate across India. The book will be released in January 2015 and the deadline to send the casestudies is now extended to 30th November 2014. Request you to share as many case studies from various verticals, including Public Affairs, Crisis Communications etc. Every case submitted should have either started in the year 2014 or should have been implemented…
 
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    PR Daily News Feed

  • 5 ways agencies made their holiday cards fun

    19 Dec 2014 | 2:00 pm
    In Lanford Wilson’s play, “Burn This,” a character shares a holiday annoyance to which many PR and marketing pros can relate: You have no notion of the stupidity involved in designing a holiday card for a national company. Especially if it’s Chrysler. For starters, there are a hundred seventy religions in America, and only one of them believes in Santa Claus. However, creating festive messages doesn’t have to be stressful, nor do the messages have to be unimaginative. Here are five ways agencies added spice to holiday greetings: 1. Including pop culture references. Love them or hate…
  • The 5 most popular stories on PR Daily this week

    19 Dec 2014 | 12:30 pm
    Here are the five most widely read stories this week on PR Daily: 5 more apps that help PR pros do their jobs 5 tips for better startup content marketing 7 podcasts PR pros should subscribe to Did 2014's marketing predictions come true? 5 ways to handle social media better in 2015 (Image via)
  • Instagram receives backlash after deleting fake accounts

    19 Dec 2014 | 11:00 am
    If you use Instagram solely as a way to share photos with your friends and family, you probably had no clue Instagram recently removed accounts deemed fake. For other users, however, this move is an atrocity. Scores of teens apparently didn’t read Instagram CEO Kevin Systrom’s blog post last week that promised to deactivate and delete spam accounts. “This means that some of you will see a change in your follower count,” Systrom wrote. Instagram made good on its promise, and now this is happening: Your follower counts are now correct. If you saw a change today, check out our news from…
  • Marketing lessons from pop's biggest names

    19 Dec 2014 | 9:00 am
    Small-business owners aren't pop stars. Taylor Swift has sold far more albums than your coffee shop sells lattes. You will never have as many screaming girls outside your flower shop as the members of One Direction does outside their hotel rooms. More people attend one Beyoncé concert than will go to a year's worth of art gallery exhibitions. Your financial consulting company will never have as many faithful Twitter followers as Katy Perry. That’s OK. Just because you’re not a member of a charming British boy band or a gorgeous pop icon doesn’t mean you can’t market like one. Your…
  • Vine, Instagram and Facebook strategies for 2015

    19 Dec 2014 | 6:59 am
    Most PR pros know the ins and outs of social media. It’s an absolute must in the digital age. While we may be savvy pinners and engaging Instagrammers, we often miss one of the most valuable social media marketing resources of all: the site’s interface. Instead of just posting regular updates, you can get creative with your social media by using the site’s unique assets, such as photo click-throughs or location links. This will catch your audience’s attention and, in some cases, align with your key performance indicators. Here’s how you can think outside the social media…
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    Blog PR Wire

  • They’ve Gotta Say it For Ya

    moskowman
    3 Dec 2014 | 6:06 am
    Interesting how social media has changed so much over the last 10 years. It used to be ok for brands to put themselves out there through this organic channel of communications. But lately… YUCK! A lot of brands are just spewing their own biased information all over the web. Through every channel possible. Brands need to take a moment and realize that they are not the ultimate decision makers determining the future of their brand (unless their brand is run by the reincarnation of Steve Jobs). What we preach here everyday at BlogPRWire is that “They’ve Gotta Say it For…
  • Featured Blog Pr Wire Fashion Blogger Fabulize

    BlogPrWire
    15 Aug 2012 | 12:36 pm
    Fashion around the world from Brooklyn to Tokyo inspiring women to be fabulized graceful and wordly. Our featured blogger today is Erika, the blogger behind the Fashion blog “Fabulize’. Erika is a new fashion blogger here on the BlogPrWire who is looking for Fashion Blog outreach opportunities. We asked Erika to share some advise for outher bloggers and she was happy to share … Why did you start your blog? I started my blog as an outlet. I wanted to combine my knowledge of beauty to help women shop better for products. I also wanted to use my blog to discover my own curious…
  • Bottle Nose is a Social Media PR Dream tool

    BlogPrWire
    9 Aug 2012 | 11:08 am
    There is a growing trend of discussion around social media replacing mainstream media outlets especially when it comes to PR. This morning we were introduced to a social media trend and management application (web based) that will show you WHY social media is out performing main stream media in regards to performance for public relation professionals. We’ve always been a fan of HootSuite, but Bottle Nose blows it out of the water with their ‘Sonar’ which presents a list of live trends around your topics of interest (which are pulled in based on your own social media usage…
  • Blog Outreach Campaign – Coco’s Closet

    BlogPrWire
    8 Aug 2012 | 1:00 am
    Coco’s Closet Announces a Special Re-launch Promotion It’s just like shopping in your cool friends’ closet! CoCo’s Closet, the online store that offers fashion-forward items on the brink of becoming national trends, has announced that it will re-launch its site to make way for some exciting changes. The site will get a sleek new look, re-launching with all new brands and features. Plus, a talented new buyer with an eye on trends has just been added to the staff. To celebrate, we have Coobie Bras (#9 on your right) AVAILABLE NOW to giveaway on your blog! Blog partners will also…
  • Blog of the Day – Brie Brie Blooms

    BlogPrWire
    30 Jul 2012 | 3:58 pm
      Our blog of the day is a Blog PR Wire member! A unique craft blog full of her craft creations and craft tutorials … Brie Brie Blooms. We were crazy for her ‘Pin’ craft ideas (found on pinterest of course) for all of you pinterest fans out there, you won’t want to miss them. Heather started her craft blog after her daughter was born and Brie Brie Blooms is about more then just crafts; you will find everything from parenting, travel, and shopping on the blog as well. An Arizona blogger, Heather includes local Arizona State content as well at Brie Brie Blooms.
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    Blogs

  • Twitter Analytics: This Time, It’s Personal

    Jamie Heckler
    17 Dec 2014 | 12:14 pm
    Did you know Twitter rolled out a free analytics dashboard to all of its users in late August? Have you considered how it can help drive your business? The Twitter analytics dashboard offers a high-level view of your impact on the Twittersphere, as well as reach and engagement data for each individual tweet. It also provides a demographic overview of your audience. It’s important to note that the dashboard populates with tweet data only after it is accessed by the user. So the sooner you log in, the sooner you can start tracking your tweets! A Look at Tweet Analytics The dashboard defaults…
  • Grammar Hammer: A Lesson in Brevity from David Ogilvy

    Catherine Spicer
    16 Dec 2014 | 10:46 am
    “Don’t use ten words if you can say it in five.” This is one of the most common writing tips I come across while I’m researching grammar rules. Oddly enough, we were all taught to practice the exact opposite in school. Remember writing papers that were required to be least 1,000 words or 10 pages long? Then after pulling an all-nighter you ended up with 7-1/2 pages and tried triple spacing sentences or finding additional quotes you could throw in there to hit that required page length or word count. Thankfully in the professional world, less is more. David Ogilvy, a legend in…
  • Media News: PR Newswire’s Media Moves at Forbes, Gawker, New York Times Magazine and More…

    Kevin Frey
    15 Dec 2014 | 10:30 am
    PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team Free articles on how to enhance your media relations are available for download in the public relations category at PR Newswire’s Knowledge Center. Gawker (@Gawker): Tommy Craggs (@TCraggs22) is now the Executive Editor of Gawker Media. Forbes (New York, NY): Keren Blankfeld (@kblankfeld) will rejoin the magazine this month as…
  • Content We Love: Humor and a Timely Story Angle Grabs Headlines

    Shannon Ramlochan
    12 Dec 2014 | 1:24 pm
    Click the image to view the complete press release from Expedia.com This week, PRNewswire.com had such an influx of great content that we had to publish a second Content We Love! More and more PR and marketing pros are tapping into the distribution power of press releases to seed greater awareness of their owned content – and even earning some media coverage along the way. Expedia caught the attention of journalists with their press release titled “The Sound and the Fury: Expedia Study of In-Flight Etiquette Finds “Rear Seat Kickers” Have Passed “Inattentive…
  • Content We Love: Driving White Paper Readership with Paid Promotion

    Danielle Ferris
    12 Dec 2014 | 10:06 am
    Click to view the complete press release A significant theme we have stressed on the blog is the importance of promoting your company-created content—and this is something we expect to continue to ramp up in value through 2015. A lot of your resources, time, personnel and budget, are put into creating high-quality, compelling pieces of content. Bottom line: why wouldn’t you want to promote your hard work to increase reader engagement? In a recent webinar discussing the results of a survey we conducted with the Content Marketing Institute (CMI), CMI’s Chief Strategy Officer, Robert Rose…
 
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    Polaris Marketing & PR

  • Marketing Trends for 2015: Getting Back to Basics

    Shelley Pringle
    18 Dec 2014 | 3:00 am
    ‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas, new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them 2. New social media platforms will launch while…
  • My 30-Day Blogging Challenge: The Importance of Syndicated Content

    Shelley Pringle
    15 Dec 2014 | 4:45 am
    I made it! My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to binge blog and some of the lessons I learned along the way HERE and HERE. It’s too soon to do a complete wrap on the challenge, but here are a few observations. Don’t post on the week-end If I were going to do another 30-day blogging challenge, I’d post 5 days a week for 6 weeks, instead of 7 days a week for 4 and a bit weeks. The reason? I published so many blog posts over the last 30 days I simply didn’t have time to promote all of them on…
  • The Pros Weigh In: The Best Books for the Marketer on Your List

    Shelley Pringle
    14 Dec 2014 | 3:00 am
    One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony. If you’re younger than I am, you may not remember Tony. He was a battery powered plastic toy you could “ride” as he stoically moved across your rec-room floor—nothing like a real pony at all. I guess my parents knew best and I didn’t get the pony. Yet Christmas was never disappointing at our house. There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. When I was very young, there were picture books and children’s poetry (Robert…
  • The Sales Cycle and Content Creation: What Marketers Need to Know

    Shelley Pringle
    13 Dec 2014 | 3:00 am
    A few weeks ago, I wrote a post in which I identified 2 critical steps in content-strategy development: 1. Developing buyer personas 2. Understanding how personas move through the sales cycle In that post, I focused on the former step. Using a fictional company called Potter Paralegal Inc., I demonstrated how marketers can use buyer personas to put a human face on customer information and bring their ideal customers to life. In the case of Potter Paralegal, which specializes in helping small business owners collect outstanding debts, I identified 3 main target audiences. Then I created a…
  • Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies

    Shelley Pringle
    12 Dec 2014 | 3:00 am
    It’s easy to get the connection between content marketing and business-to-business brands. B2B purchases are typically complex, so education is required to ensure prospects understand the benefits of the purchase. Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. The link between content marketing and consumer brands, on the other hand, is not as obvious. Consumer brands tend to have relatively simple sales cycles. Thirsty? Pick up a Perrier. Hungry? Grab a Kit Kat. Therefore, it may seem there’s less opportunity…
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    Pierce Mattie Communications

  • Amazon Wades into the Luxury Beauty Market

    Editor
    17 Dec 2014 | 2:37 pm
    Amazon added another tributary to its vast marketplace and distribution network -- a Luxury Beauty Store. Consumers can now spend hundreds if not thousands of dollars on personal care items without so much as testing them out first. Does Amazon’s move raise more implications for the competition than for the online retailer itself? Does the consumer stand to benefit in ways other than price?Source: Pierce Mattie Communications
  • Brands Are People Now

    Editor
    6 Nov 2014 | 6:56 am
    A report from Hill Holliday suggests that companies want to behave more like people these days. People evidently lack faith in institutions, prompting business to take steps to change their images. Is it possible to gain consumers’ trust by demonstrating empathy, talking like ordinary people and “empowering individuals to be the brand”?Source: Pierce Mattie Communications
  • Private Label Brands Out-Tasting Household Names

    Editor
    2 Oct 2014 | 8:44 am
    In the Age of Specialty Everything, many private label brands are now winning taste tests – to the point that generic food items are said to taste as good as or better than national brands. How do marketers respond when a major consumer publication like Consumer Reports magazine says that brands those marketers oversee might not perform/taste as well as those from generic issuers?Source: Pierce Mattie Communications
  • Media Tips to Master, Not Memorize

    Editor
    26 Aug 2014 | 8:50 am
    C-suiters everywhere scramble for advice about how to walk a fine line with the press while also appearing genuine. The difference in telling a compelling story or spouting about like a drunken uncle at a family reunion often lies in mastering a few critical tips. The key here is “master,” not quickly memorize and begin tap dancing like you’re a millennially hip version of Fred Astaire.Source: Pierce Mattie Communications
  • Marketing Trends for 2014

    Editor
    20 Aug 2014 | 8:02 am
    Is digital marketing dead? Or just taking on a different appearance? Here are some pointers and practical advice to get you started on keeping your digital marketing strategy integrated, relevant and real.Source: Pierce Mattie Communications
 
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    Global :: Pressat

  • Manchester powers up ‘hyper-city’ status as first buildings go live with gigabit services

    Pressat
    18 Dec 2014 | 4:00 pm
    Friday 19 December, 2014 Greater Manchester residents are celebrating the arrival of gigabit broadband, the first installation of its kind to be made available in the region. Hyperoptic , the UK's leading provider of Fibre-to-the-Home broadband, has switched on services in two developments in Greater Manchester. The 'switch-on', in Sovereign Point and Imperial Point (Salford Quays) provides residents with access to the UK's fastest available consumer internet speeds of 1 Gigabit-per-second (1,000Mbps). The technology introduces gigabit speeds to Manchester and marks a new phase in…
  • British Entrepreneur Launches BTXDeals.com; the First Bitcoin Online Marketplace

    Pressat
    18 Dec 2014 | 4:00 pm
    Friday 19 December, 2014 BTXDeals , a new and revolutionary Bitcoin online marketplace, has announced its live launch and opened its doors to a unique form of online trading – Bitcoins are its sole currency. This exciting business start-up is the first of its kind to truly take advantage of the rising potential of the burgeoning virtual currency – one that is set to become the future of e-commerce worldwide. BTXDeals is the brainchild of forward-thinking British technology entrepreneur Nick Boardman, who has an enviable track record in building success from early-adoption models. At the…
  • MERRY F***ING CHRISTMAS FROM BEYOND FLESH AND BLOOD!

    Pressat
    18 Dec 2014 | 4:00 pm
    Friday 19 December, 2014 Indie shooter game 'Beyond Flesh and Blood' allows gamers to wield street-sign sized candy canes and escape giant killer snowballs Described as 'gory', mixing the horror and sci-fi game genres MANCHESTER, 2281: The world's first completely Manchester-set game Beyond Flesh and Blood will release a Christmas version of its game demo. WITH EXPLOSIVE CHRISTMAS PRESENTS and cheerful little Santa hats placed on the hulking MK 1 mech androids – Pixelbomb Games presents you with the ability enjoy the splendor of a traditional Christmas – with an edgy, gory, sci-fi and…
  • PHOTOS: CHRISTMAS TURKEYS SAVED FROM THE AXE – TWO LUCKY BIRDS NARROWLY ESCAPE TO LEONA LEWIS' SANCTUARY

    Pressat
    18 Dec 2014 | 4:00 pm
    Friday 19 December, 2014 Radio Listeners Choose 'Happy Ever After' Ending Over Abattoir for Leona and Brian Oxford – It was touch and go, but listeners of Oxford radio station JACKFM came through for two turkeys at the centre of a tacky and irresponsible publicity stunt that offered an online poll to "keep it" or "cook it". Now with help from PETA, Sir Brian May, X Factor winner Leona Lewis and the votes of thousands of people, the two turkeys arrived today at Hopefield Animal Sanctuary in Brentwood, Essex, where they'll never again face the threat of the abattoir. The birds have been…
  • Changing the law won’t fix problems in children’s mental health care, warns charity

    Pressat
    17 Dec 2014 | 4:00 pm
    Thursday 18 December, 2014 The Home Secretary Theresa May will tomorrow (Thursday 18th December) announce plans to change the Mental Health Act to stop children and young people with mental illness being detained in police cells. In response, Brian Dow, Director of External Affairs for Rethink Mental Illness, said: "It's never appropriate for children or young people with mental health problems to be held in a police cell. However, we're deeply concerned that without proper investment in child and adolescent mental health services, young people will continue to be failed by the system. "If…
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    Spin Sucks

  • Gin and Topics: It’s the End of the Year and We Loved it

    Gini Dietrich
    19 Dec 2014 | 9:58 am
    By Gini Dietrich Well, here we are. The end of 2014. I have to admit, this year was not all that spectacular. I’m very happy to be almost looking at it in my rearview mirror. We did a lot of work this year to make sure our goals are aligned with our culture is aligned with our core values are aligned with who is on our team. Now we can hit the ground running come January 5! I’m sure you are nodding your heads in agreement with me when I say…I am really looking forward to having 16 days off of work! I’m certain I’ll be dying to get back to work, but this will be a…
  • The Spin Sucks Inquisition: March through December

    Gini Dietrich
    19 Dec 2014 | 3:58 am
    By Gini Dietrich It’s the last Friday work day of the year and, if you’re like me, you’re running around finishing work projects and trying to get some last minute shopping done. Because of that, we didn’t think it’d be fair to introduce you to someone completely new in the Spin Sucks Inquisition, for fear they might not get as much attention as they would on a normal Friday. Therefore, I have created a list of everyone who has been featured since we began this series in March and Eleanor Pierce launched it off when she started working with us. The Spin Sucks…
  • Protected: Sponsor Spin Sucks

    Gini Dietrich
    18 Dec 2014 | 11:05 am
    This content is password protected. To view it please enter your password below: Password: The post Protected: Sponsor Spin Sucks appeared first on Spin Sucks.          CommentsThis content is password protected. To view it please enter ... by Digital_DRKThis content is password protected. To view it please enter ... by ginidietrichThis content is password protected. To view it please enter ... by ginidietrichThis content is password protected. To view it please enter ... by TheJackBThis content is password protected. To view it please enter ... by…
  • Timehop Helps You Build Community with Nostalgia

    Laura Petrolino
    18 Dec 2014 | 9:58 am
    By Laura Petrolino A big reason the holidays are so special to me is because the memories that surround them. Holiday lights, Christmas carols, seasonal decorations–they all make the little girl in me giddy, and I can’t help being increasingly excited as the big day draws near. Christmas Day itself isn’t the same kind of day it was when I was young, but that doesn’t matter. The memories and traditions that surround it still create that same special feelings throughout the entire holiday season. Why do these memories mean so much to us? What causes these holiday triggers to make it…
  • Ten Communicators to Follow

    Gini Dietrich
    18 Dec 2014 | 3:58 am
    On the 10th day of Christmas, Spin Sucks gave to you… 10 communicators to follow, nine PR blogs to read, eight PR up-and-comers, seven must-listen podcasts, six communicator gifts, five communications trends, four free webinars, three strategy games, two Crazies secrets, and the PR win of 2014. Only two days left in this series and it won’t be me who finishes it up (though Lindsay and Jess won’t disappoint!). My last work day of 2014 is tomorrow so I will be digging into the case of wine that arrived last night. Merry Christmas to me! Today we bring you the 10…
 
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    ListFree.org

  • Laguna Hills, CA Chiropractor, Dr. Clayton Noel D. C, Offers Safe Solutions For Work Injury Pain Sufferers

    Andrew
    19 Dec 2014 | 5:00 pm
    Laguna Hills CA, 20-DECEMBER-2014 – Clayton Thomas Noel, DC is pleased to announce that chiropractic therapy is proven to be effective in alleviating the pain of work injuries. It also provides faster recovery than when traditional health care methods are used. The Laguna Hills Chiropractic professional has the experience, knowledge and tools to identify the cause of pain and to implement therapeutic techniques to speed relief. Chiropractors don’t use invasive techniques and they do not rely on drugs to offer relief. Work injuries tend to be incurred in a small group of types.
  • Managing teleworkers – technology has made it easy

    tomjones2929
    19 Dec 2014 | 1:04 pm
    Working from home is not a new concept and has been around for a pretty long time. While that gives the convenience of flexibility to the employee, it also saves the employer the cost of maintaining an establishment. However, one thing that got a little compromised in this barter of convenience was effective managerial control on the workers to ensure optimum level of productivity. But now, technology has gifted business owners a solution in managing teleworkers and all you need is a secured net connection and related software that needs to be configured in your as well as the employee’s…
  • Features and applications of remote employee management for managing teleworkers and freelancers

    tomjones2929
    19 Dec 2014 | 12:30 pm
    Working from home or freelancing has become a better alternative as against full-time, office-based jobs due to the flexibility of working hours and benefits to both employers and employees. As such, the requirement to monitor the activities and working hours of employees has become paramount for supervisors as they need to keep a tab on their employees’ activity so that the resources are utilized to the optimum extent possible. Hence the need for remote employee management software which can be easily installed and put to use for managing teleworkers and freelancers in a way which is as…
  • Want to Sell More on Your Website? Get a Doodle Video TODAY!

    GeorgeMartin713
    19 Dec 2014 | 12:26 pm
    MONTEREY, California, 19th Dec, 2014 – We live in a highly competitive world and although running an online business does come with lots of advantages, it is definitely not short on competition either. If you want to sell your products and/or services faster and in higher numbers, you really have to be creative about the way in which you present yourself and your products/services as well. A doodle video can be your chance to convince your potential buyers that you are really interested in providing them with the very best there is. Having a whiteboard video will add creativity and…
  • A Cruise holiday

    Croatian
    19 Dec 2014 | 12:00 pm
    We always aspire for more in our life and keep desiring wonderful things to happen with us. Especially if we plan for a vacation or go out on tour we want the best of travel and to experience the best of comfort and luxury. After all a vacation is meant to enjoy to the fullest as well as to relax our body and mind. A majority of people plan vacations at placed which have water as this actually calms them while few people chose to go to hills to feel near to clouds. Everyone has its own idea of choosing for quality vacations. If you are a nature lover and love water one thing that would excite…
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    bridgebuzz blog

  • An Open Letter to PR and MarCom Interns

    12 Dec 2014 | 2:58 pm
    After a semester as an intern at Bridge Global Strategies, I’ve learned a few tips I’d like to share with those who intend to be PR and MarCom interns.  I am leaving here feeling confident in myself, but it definitely didn’t start out that way. Because of my lack of experience, I doubted my ability to succeed.  While it seems obvious now that I was never expected to be perfect, I was hard on myself, and stood in my own way of learning and growing.  Now, as my third internship in PR comes to an end, I’ve realized that it just doesn’t make sense to feel bad about being…
  • Confidence Booster: Mentors' Clear Communications About My Worth

    Lucy Siegel
    25 Nov 2014 | 7:28 pm
    I read an article today in the Huffington Post, “Pay it Forward by Mentoring the Next Generation,” by a colleague, another PR agency owner. She wrote about being mentored by her mother, the importance of mentorship and the responsibility we all should take to be mentors ourselves. It reminded me about how lucky I am to have had several mentors, both in college and when I was starting my career. The first was my college adviser. He challenged me to be a better thinker; spent time debating with me on world affairs, politics and life in general; and handed me some unusual…
  • How to Contact the Media (Part 2): 6 More Email Pitching Public Relations Tips

    Lucy Siegel
    2 Nov 2014 | 6:40 pm
    “I want top-tier media coverage.”  If I’ve heard this once, I’ve heard it a thousand times, especially from entrepreneurs, no matter how new or how small their companies are. Most entrepreneurs don’t understand what’s involved in achieving that goal. Many don’t feel they can afford a PR firm to help (particularly a New York PR firm), especially startups. If your company doesn’t have a PR firm, then you’d better know how to contact the media to tell your company’s story effectively. Email is the preferred contact method by most journalists, so knowing how to pitch…
  • How to Contact the Media: 12 Email Tips That Also Boost Email Marketing

    Lucy Siegel
    26 Oct 2014 | 5:11 pm
    While I’ve heard some Millennials say that email is a dying medium, I beg to disagree, at least in business, where emails are vital for communications, especially with people you don’t know or don’t know well.  This is especially true in marketing and public relations. When it comes to building credibility, public relations – specifically media relations – can’t be beat. And emails are critical in the media relations process used in PR, since most journalists prefer to be contacted by email. But how to contact the media isn't something everyone understands. When reaching…
  • Traditional PR Still Returns the Most Value

    Carinna Gano
    16 Oct 2014 | 9:34 am
    Facebook is the largest social network, yet its popularity is decreasing among young people—teens, college kids, and recent college graduates—now more than ever before.  Teenagers today are nowhere near as enthralled with Facebook as teenagers were a few years ago, and many who first became addicted to Facebook during their teenage years now just don’t care about it.        Even Facebook has noted its waning influence on teenagers.   It’s failing at making itself more attractive to younger users, and because of that, it’s losing its cultural…
 
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    Solomon McCown & Blog

  • Six Months, Three Lessons: Life as a Solomon McCown Intern

    19 Dec 2014 | 9:00 am
    As my six months here at Solomon McCown come to a close, it seems appropriate to take my last blog post to reflect on what I've learned about working in PR. 1.Things move very fast. Sometimes. There are constant deadlines, but it's not quite so black and white. Some days I have eight things on my list that all need to get done immediately, and other days it's just a couple of long term projects. One day it's calm and then a crisis erupts mid-afternoon and we have to start monitoring a story. It's a little bit like working in a firehouse. Which brings me to my next lesson: 2.Use downtime to…
  • Sony Pictures Hack Hits a Theater Near You

    17 Dec 2014 | 9:04 am
    The hack of Sony Pictures Entertainment is unprecedented in the history of corporate crises. The damage has been far-reaching for Sony. Internal emails made public by the hackers illustrate racist messages sent by top leadership. Angelina Jolie was not pleased to see Amy Pascal, a Sony executive who called Jolie a "spoiled brat," creating a million tabloid headlines. Stars taking great joy in besting other stars have spawned countless blog posts. It's even been revealed that Alex Trebek tried to quit Jeopardy! None of those headlines are good, and paint Hollywood in a negative light. But now…
  • Happy Holidays from Solomon McCown

    17 Dec 2014 | 7:48 am
    When there's a crisis at the North Pole, who is the man in charge going to call? The team at Solomon McCown, of course. Happy Holidays from all of us at Solomon McCown!
  • McCown Quoted on Sony’s Response to Hackers

    16 Dec 2014 | 2:20 pm
    UPDATE, 12/19/14: Ashley McCown is quoted in MarketWatch on Sony Pictures' decision to pull distribution of The Interview, and what it means for films in production: "I think it's a real wake-up call. I don't think anyone will be making movies about North Korea soon," she said. "I think it may get Hollywood too look at when do you cross the line when trying to be funny." -- It's been a rough few weeks for Sony Pictures Entertainment, which has seen controversial leaks in the headlines for weeks. Every day, a new piece of information is leaked, starting the news cycle anew. How can Sony…
  • Best Buy feels the backlash after Serial Tweet

    12 Dec 2014 | 8:47 am
    Like so many Americans, I am a Serial addict. The podcast, created by a producer of NPR's This American Life, details the 1999 murder of a suburban Baltimore girl. Her ex-boyfriend was convicted in her murder, but he insists he is innocent. Serial is the most downloaded podcast in history, has spawned podcasts about the podcast, active Reddit threads, and drew so many donations that it has been funded for a second season. Fans of the show obsess on several points that may prove the ex-boyfriend's innocence. One of them is whether or not a pay phone existed at a suburban Baltimore Best Buy in…
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    Maggie Patterson

  • Episode #47 – Why Your Email List Matters with Lara Wellman

    Maggie Patterson
    15 Dec 2014 | 11:00 pm
    As you plan for 2015, where’s your email marketing on your list? Guest Lara Wellman talks about email marketing and list building, with a focus on some super practical ideas to make the most of email in your business. Items Discussed in this Episode: Why small businesses need to care about email marketing, even though it sounds so ‘old school’ to us. Lara explains why building a list of people that are your audience is crucial. How important is list size? Lara shares her expertise on adjusting your expectations of your email list and marketing conversions. Lara and Maggie share how…
  • Three Sales Systems to Nail for 2015

    Maggie Patterson
    10 Dec 2014 | 11:00 pm
    This post is part of the 12 Days of Systems Challenge brought to you by Val Geisler of aspire&grow. If you want to get a handle on your systems and processes in 2015, get signed up for Systems Finishing School today. If you’re just getting started, be sure to check out Megan’s post yesterday and Kate’s post tomorrow. When Val invited me to be a part of the 12 Days of Systems challenge I immediately said yes, as systems are a core part of my success. 2014 has been a year of growth and change, and probably the biggest contributor to that has been what I call “selling” systems. We…
  • Episode #46 – Money Mindset & Marketing with Denise Duffield-Thomas

    Maggie Patterson
    8 Dec 2014 | 11:00 pm
    Money mindset expert Denise Duffield-Thomas joins us on the show to talk about money mindset, marketing and her experiences self-publishing her book. We discuss manifesting versus hustling, moving people from a book into a paid program and more.  And, there’s an awesome giveaway too for listeners! (You can enter below.) Items Discussed in this Episode: Denise talks about the process of self-publishing her first two books and what it did for her business. The differences between self-publishing and going through a publisher. Denise’s biggest lessons learned from the publishing…
  • The Fine Line Between Vulnerable and Victim

    Maggie Patterson
    3 Dec 2014 | 11:00 pm
    One of the most refreshing things about being an entrepreneur is the freedom to be imperfectly human. Let me explain. Being in communications, especially in a corporate environment, there’s not a lot of room for error. It’s all about the details…and with good reason: The public company’s press release on quarterly earnings with a 3 where there should be an 8 in a string of numbers can cause a major issue with shareholders. A typo in the name of one of the executives in a media guide for an event (with 50 reporters attending) means the next day that person’s name is published in…
  • Episode #45 – Taming Ideas into Action

    Maggie Patterson
    1 Dec 2014 | 11:00 pm
    Hello December…if you’ve not already started, it’s time to get a game plan so when January rolls around you’re not floundering about once the New Year arrives.  Or if you’re already planning, today’s show talks about how to create a realistic plan, plus a glimpse into some behind the scenes of how I’m doing my planning and prioritizing. Items Discussed in this Episode: The importance of starting to think about 2015 now so you don’t fall into a holiday coma. My strategy for getting over the feelings of overwhelm as you start planning. Ideas for not losing momentum through…
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    RHetoric

  • 5 Tips for Keeping Cool in a Crisis

    Holly Zuluaga
    15 Dec 2014 | 1:28 pm
    PR is already a fast paced business, but crisis PR operates at lightning speed. When a company’s reputation is on the line, its PR team must act fast to prevent damaging headlines. You may recall some of the headlines after the NFL was inconsistent in its management and communication of domestic violence incidences involving players: [...]
  • Seven Ways to Turn Your PR content into a Compelling Story

    Jason Poos
    8 Dec 2014 | 11:09 am
    The ability to craft compelling stories from any subject matter is what sets apart the expert PR professionals from the novices. Whether it is a byline on the lifesaving impact a technology has on a remote community, or what some may consider as mundane as a new software product release, good PR professionals understand the [...]
  • Getting Back to the “Relations” in Media Relations: How to Cultivate Strong Reporter Relationships

    Landen Zumwalt
    11 Nov 2014 | 7:07 am
    Recently, I had the good fortune of being handed one of the “holy grails” of PR: a reporter contact of mine reached out to me with a story idea and wanted to know if I could connect him to a source. Naturally, I was ecstatic he had thought of me and immediately presented the opportunity [...]
  • The Wall Street Journal Wants to Talk – Now What?

    Jeremy Bartram
    3 Nov 2014 | 6:58 am
    Your big day has arrived. After a lot of hard work to do what is best for your customers, investors and employees, your company is starting to get the recognition it deserves. The Wall Street Journal just emailed you for comment on an emerging trend related to your business. Piece of cake! Story in the [...]
  • Unlocking the “news” in Corporate Updates

    Kara Lundberg
    27 Oct 2014 | 12:57 pm
    We work with clients of all shapes and sizes – and they come to us with content that spans the spectrum of news. However, as many know, not every announcement truly falls under the “breaking news” category and many more are not deemed “newsworthy” by journalists and editors. But, not all news needs to be [...]
 
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    (W)right On Communications » (W)right On Target Blog

  • Be bold, develop a brand voice and differentiate yourself: Lessons from my PR internship

    psadmin
    11 Dec 2014 | 3:44 pm
    When I interviewed at (W)right On Communications, I was asked, “What makes you different from the other candidates applying for this position?” I confidently answered the question because I knew others would see it as a temporary opportunity to get a taste of the PR profession. I, however, had no intention of treating this job […]
  • Our picks for the top PR, marketing and social media campaigns of 2014

    Danielle Cobb
    3 Dec 2014 | 9:50 am
    As 2014 comes to an end, our team reflected on some of the best PR, marketing and social campaigns the year had to offer. Whether it was as extreme as Ebola or as casual as ‘Alex from Target’, here are the top five that made the cut (in no specific order):   Phillip Singh, Intern: […]
  • Don’t Be Guilty of the Two Worst PR Writing Habits

    Julie Wright
    19 Nov 2014 | 1:43 pm
      If I read another Tweet, Facebook post or quote in a press release that starts with “We are excited…,” I’m going to shoot myself. There’s only one person in the world who is excited by your excitement, and that’s your mom. What I need to know is why I should care. Why is this […]
  • Falling for Sequoia & Kings Canyon: (W)right On Rocks Latest Press Trip

    Erica Schlesinger
    28 Oct 2014 | 11:45 am
    This month, (W)right On President Julie Wright and Communications Strategist Erica Schlesinger led a group of six writers on a whirlwind adventure of Sequoia & Kings Canyon National Parks and Yosemite National Park. The media familiarization trip, or “fam,” was our second this year. Along with client partner Delaware North Companies Parks & Resorts, (W)right […]
  • In a Relationship-Based Industry, the Most Important One is with Your Client

    Chancelor Shay
    1 Oct 2014 | 1:40 pm
    On most agency websites you’ll see some variance of the old cliché “PR is all about relationships.” Successful agencies have strong relationships with journalists covering the beats relevant to their clients and with industry movers and shakers who can open doors. The best PR pros also have relationships with leaders at complementary organizations for collaborations that […]
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    The Maven Blog

  • 5 Tips for Bringing in Business as a Young Attorney

    Valerie Calderon
    19 Dec 2014 | 2:15 pm
    The excitement of starting your first associate position as a young attorney is overwhelming and the idea that you are expected to learn how to be a lawyer while simultaneously bringing in new clients can be disconcerting. In law school we are trained how to file a claim, address a Judge in court, and even how to speak to clients, but there are no classes explaining how someone should approach potential clients and build a book of business. Partners do not, generally, expect new associates to bring in business in their first year, however, after a couple of years, if an associate has regular…
  • 4 Tips for Creating an Internal Communications Plan That Keep Employees Happy - Happy employees make for happy customers

    Meghan McGarrigle
    12 Dec 2014 | 7:25 am
    Most companies spend their days focused on communicating with clients and customers. Unfortunately, many forget that their own staff also need to be considered and communicated with in order to keep them informed and satisfied, particularly those who are customer or client facing. Happy employees make for happy customers. Creating a formal internal communications strategy is one way to ensure that your employees remain informed and connected to your company and brand. Here are 5 considerations for creating an internal communications plan: 1)      Make Sure You External Message is…
  • 5 Tips for Creating a Strategic Communications Plan

    Veronica Mikitka Reed
    20 Nov 2014 | 1:30 pm
    Creating a strategic, year-long communications plan is vital for every organization. And for those of us working at agencies, corporations or nonprofits, it’s that time of year when we need to look at what has been accomplished this year and plan for the coming year.  For those who may never have created a strategic communications plan before, it’s definitely not something created overnight. It takes time and a lot of work. But your effort will be well worth it. If you’re asking yourself where to start, here are a few tips to help get the ball rolling on your strategic…
  • Legal Marketing: Why Every Lawyer Should Blog

    Valerie Calderon
    7 Nov 2014 | 9:59 am
    blawg:  noun \ˈblȯg\ plural blawgs Definition:  a blog that focuses on legal issues and stories blawg·er noun plural blawg·ers “Blawg.” Merriam-Webster.com. Merriam-Webster, n.d. Web. 28 Oct. 2014. Have you thought about blogging but can’t seem to find the time as a busy attorney? Or do you have a topic you would like to write about but don’t want the hassle of managing and maintaining a blog? Here are a couple of options that may work for you. But first, why you SHOULD be blogging. The reasons why lawyers publish blogs has evolved over the last several…
  • 6 Tips for Acing Your Next Media Interview

    Meghan McGarrigle
    31 Oct 2014 | 8:56 am
    The Washington Redskins defeated the Dallas Cowboys on a recent Monday Night Football game with a stellar overtime performance by Colt McCoy, the Redskins’ third string quarterback.  McCoy had the greatest win of his life and the media wanted to hear about it. Unfortunately, McCoy and the Redskins VP of Communications, Tony Wyllie, were not on the same page for how media interviews should be handled. McCoy seemed excited and ready to talk to anyone. On the other hand, Wyllie wanted to rush McCoy off the field without speaking to the media. This resulted in a hilarious vine video and…
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    Critical Conversations

  • Infographic: Social Employee Advocacy

    MSLGROUP Admin
    19 Dec 2014 | 2:48 am
    Your organisation’s most powerful assets may be a lot closer than you think. Our Social Employee Advocacy infographic explores a new way to efficiently organise your internal social voices. Introducing MSLGROUP Employee Impact Engages employee ambassadors in real time time with internal, corporate and social media communications programs. Utilizes the all-in-one, complete content and advocacy management system from Dynamic Signal and ‘OS for advocacy’ Customises a stragetic approach and platform. Incentivizes employee engagement through gamification/rewards program. In…
  • Google Inbox: An Alternate Way to Access Gmail

    Critical Conversations
    18 Dec 2014 | 2:30 am
    By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP Email today is not perfect. A Google search for “too many emails” brings up 95 million responses. As people chase for the coveted “Zero” Inbox, some have introduced email management systems, games and new apps to help people better manage the inflow. One app in particular, Mailbox, seemed to have gotten it right by helping Gmail users to swipe to delete/archive emails and ‘snooze’ emails till a later date. This may have inspired Google to come up with its own solution – Inbox. Watch the video: The inbox…
  • Critical Factors Driving Investor Decision Making

    MSLGROUP Admin
    17 Dec 2014 | 3:39 am
    By Claire Maloney, Managing Director, Capital MSL Fact plus instinct, financial plus non-financial factors… There are multiple factors that impact how institutional investors make investment decisions about which companies to invest in, which companies to continue to hold and which companies to liquidate from a portfolio. In this study, we have drawn a distinction between financial and non-financial factors and then discuss what a company can do to improve its perception among these market participants. We have also analysed the influence of different sources of information used by…
  • Net Positive: The Next Frontier of Sustainability Leadership

    MSLGROUP Admin
    16 Dec 2014 | 2:57 am
    By Zoe Le Grand, Principal Sustainability Advisor, Forum for the Future Zoe Le Grand explores what your business would look like if the net effect of its existence were positive – in the widest sense. More and more businesses are taking this “Net Positive” approach, but the window of opportunity to create a more equal and sustainable future is closing. Imagine a world where businesses exist for three main purposes: to deliver social value to customers and society, to restore the natural environment and to deliver healthy profits to their shareholders. It’s a world where businesses…
  • Citizenship in Brazil: Being Involved

    MSLGROUP Admin
    15 Dec 2014 | 2:41 am
    Josh Shapiro, Vice President, Director of Market Development and Client Engagement Latin America, MSLGROUP Brazilian Millennials are nearly unanimous in their desire to somehow get involved in changing the world (91%) and in their expectation that businesses must get involved too (82%). Millennials in Brazil believe both individual and corporate responsibility and engagement are equally important, and are more passionate about these than global Millennials. For instance, when it comes to individual responsibility, Brazilian Millennials find it more important than their global peers to: •…
 
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    Manage your PR & media relations

  • Writing tips from Elmore Leonard

    lorenzo-grandi
    16 Dec 2014 | 1:00 am
    What can Elmore Leonard teach us about writing? A lot! Here’s our favourite tip: Try to leave out the part that readers tend to skip. This does not apply only to fiction, does it? 5 tips on writing by Elmore Leonard from pr.co
  • Create a kick-ass title for your company news with AIDA

    lorenzo-grandi
    11 Dec 2014 | 7:54 am
    A kick-ass title is essential to getting your news out there. Did you write a press release? A blog post? Something in-between? You’ll need a title that makes the readers want more. A title that is appealing to your audience but doesn’t give all away. Something teasing, relevant, consistent and potentially viral. Just like this shot of Breaking Bad. This doesn’t look easy. How do you create such a title then? Based on the AIDA model - used a lot in marketing and PR - these are the guidelines you can use: Attention If there is anyone involved in the project, product or…
  • Hemingway's tips on writing

    lorenzo-grandi
    20 Nov 2014 | 7:15 am
    Ernest Hemingway never wrote anything on the art of writing. He did, however, leave behind many passages in letters, articles and books with his opinions and advice on writing.  Since we love him and his work, here are a few of our favorite Hemingway’s quotes about writing. 5 Writing tips by Ernest Hemingway from pr.co Not sure what he meant? Here’s the original article with all his quotes. The next time you’re stuck in front of an empty page, remember this: Sometimes when I was starting a new story and I could not get it going, I would sit in front of the fire and squeeze…
  • 11 steps to pitch journalists and influencers

    lorenzo-grandi
    17 Nov 2014 | 2:00 am
    How do you get press as an early-stage company? What steps will make you get covered by your favourite journalists and media outlets? Unfortunately, there’s no silver bullet and you need to do some homework and spend time on these tasks. Here’s a step-by-step guide you can follow to keep up with influencers, run your media relations and pitch successfully. Read the full Online PR for Startups guide. 1. Get your story straight Startups’ assets usually considered as news are: company launches, product launches, fundraising events, acquisitions, milestones, data insights,…
  • 5 reasons to reconsider Facebook in your Social Media strategy

    lorenzo-grandi
    12 Nov 2014 | 8:20 pm
    The Social Media strategy for your company should always be data-driven. Make educated guesses according to your goals, run campaigns, measure results, adjust, repeat. When you define your marketing budget, there’s no point in considering the reputation of a social network, nor other people’s reviews. The only thing that matters is if it makes sense to your business. That’s why it doesn’t really help to read discussions like: Is Facebook Marketing dead? Of course it isn’t. But this is not your problem. The point is: does this make sense to my business? To the…
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  • 29 Free Ways to Promote Your Business Blog

    Dave Sawyer
    30 Nov 2014 | 4:41 am
    As kids, we all had mentors. You did. I did. Formative influences on our young lives. One of mine was my grandmother (we called her “Nin”). Nin had a phrase for everything. “What’s that Nin?” we would ask, pointing at a hitherto unknown object. “A wigwam to wind up the sun,” she would say. Another: “What are we having for dinner Nin?” Came the reply: “A duck stuffed with another duck.” This meant Nin hadn’t got round to deciding yet. My favourite though was: Tweet: “If the mountain won’t come to Muhammad,…
  • How to Curate Content & Influence People

    Dave Sawyer
    11 Nov 2014 | 12:08 am
    I’m not a religious man. But I admire the community aspect of religion. The social binding that comes through a good priest watching over his flock. I guess that’s where the relatively new idea of “curated content” comes from. Sharing the latest and greatest thinking from around the world to create a community around your brand. In my case Zude PR…rather than God. Curated content Curating content does not mean nicking other people’s ideas and passing them off as your own. Oh no. As I’ve blogged before, times have changed. With few exceptions, every…
  • PRs Don’t Need to Know about SEO

    Dave Sawyer
    8 Oct 2014 | 11:13 pm
    Seven years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Bloggers would pick up on the news coverage. We didn’t need to bother with them, aside from whacking over a news release. We delivered brilliant exposure for the client. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s…
  • Five Essential Business Lessons I’ve Learned From Caravanning

    Dave Sawyer
    2 Oct 2014 | 8:04 am
    We have two boys: Zak, who’s six, and Jude, a rumbustious four-year-old. They’re typical youngsters, for whom everything different, or new, is an adventure. Every so often we get to take them to a caravan in a remote part of Scotland. There, they run almost wild till the fresh air does its work and steers them towards a deep sleep. Like most caravan parks, this one has its regulars. Our favourite is a retired gentleman who spends much of his time walking his dog, round and round the field in which our caravan stands. We’ve gone to “the van” twice a year for the past five and…
  • 10 Chrome Extensions U Might Find Useful as a (Glasgow PR) Startup

    Dave Sawyer
    19 Jul 2014 | 4:35 pm
    This non-hyperbolic (everyone can live without/not use a Chrome extension before they die) blog post doubles up as the second in a 10-part series of posts on why you should startup your own (in my case, PR) business. It’s relevant to anyone considering taking the plunge, but particularly those working in public relations.   I launched my own startup PR consultancy in Glasgow three months ago There’s so much that’s good about taking the plunge but the subject of this post is technology (computers, the cloud, t’internet and stuff) and how setting up your own…
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