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  • How a small foundation used a new TV series to draw attention to its cause

    Holtz Communications + Technology | Blog
    shel@holtz.com
    8 Sep 2014 | 3:05 pm
    Manhattan is the latest TV drama to suck me in. The series chronicles the lives of fictional scientists, their families, and the military in 1943, all living at the compound in Los Alamos where Robert Oppenheimer and his team developed the atomic bomb. It’s the second original scripted series from WGN America, giving more credence to the idea that television is undergoing a seismic change, with the likes of Netflix, Amazon, and Yahoo producing high-quality original programming. Indeed, no longer should we look to the 1950s as the Golden Age of television. We’re living that right…
  • Hemingway App Fights Bad Pitches

    Bad Pitch Blog
    Kevin Dugan
    23 Jul 2014 | 1:03 pm
    When it comes to media relations, the analogy about a chain only being as strong as its weakest link applies. Your media list may be solid, but if your pitch is ham-fisted it doesn't matter. This applies to the entire cycle.The Hemingway App is one tool you can use to make sure your pitch is as simple and clear as possible. As you'll see below, it points out the readability of whatever you cut and paste into the site, or you can compose on the fly. It also tracks long, complex sentences, passive voice and other common errors.Unclear writing is color coded and the app gives tips on how to…
  • Instanistas: Fashion, Fame & Social

    social@ogilvy
    Social@Ogilvy
    10 Sep 2014 | 10:39 am
    written by Samantha Kramer, Social@Ogilvy DC Fashion houses, after years of brooding over the “democratization of fashion,” are finally embracing the power of the masses, self-identified fashionistas and user-generated content. More than ever, fashion brands’ digital campaigns and initiatives are relying on consumers to serve as compelling, authentic brand advocates. Coach is one of the latest to recognize consumers’ potential, asking fans to submit photos of their Coach shoes using the #CoachFromAbove hashtag as part of an ongoing campaign. On the Coach website, visitors can like,…
  • PR Links of the Day - 9-18-2014

    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.
    18 Sep 2014 | 1:16 pm
    Int'l UN hired PR firm that won't rule out clients who oppose C02 regulations (Guardian)  Careers Balancing a PR career & being a new mom (J. Rossi)  Crisis How... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Pizza Hut hopes new Product PR will change Trends

    Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency
    Ronn Torossian
    21 Aug 2014 | 7:57 am
    Pizza Hut used to be the ubiquitous All American pizza chain. The stores were everywhere, and the food was good enough to sit down and enjoy it. But now the chain has been losing money for seven straight quarters. Even the addition of Wing Street couldn’t salvage sales,
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    Brian Solis

  • A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences

    Brian Solis
    18 Sep 2014 | 1:37 pm
    This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is only part of the story now. The experiences that people have and in turn share is created a powerful…
  • Digital Transformation and the Race Against Digital Darwinism

    Brian Solis
    9 Sep 2014 | 5:58 am
    Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every fabric of a company is strained due to internal and external influences. The challenge lies amongst the very leaders running the show today. Their mission and the processes and systems they support today may already be working against them.
  • Five Trends Shaping the Future of Work

    Guest Author
    4 Sep 2014 | 12:27 pm
    Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years. Perhaps one of the most important underlying factors driving this change is the coming shift around who drives how work gets done.
  • The Maker Movement and Its Impact on Supply Chain Transformation

    Brian Solis
    29 Aug 2014 | 8:20 am
    I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive infrastructure. This is facilitated by the increasing amount of information available to individuals and the decreasing cost of…
  • Born Digital: Meet Generation C, a new generation of connected customers

    Brian Solis
    21 Aug 2014 | 12:07 pm
    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official…
 
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    PR News

  • Sweet 16: Top Tips From PR News’ Measurement Week Twitter Chat

    Steve Goldstein
    18 Sep 2014 | 1:20 pm
    PR News led a finger-cramping Twitter chat with some of its PR Measurement Hall of Famers as part of Measurement Week. Here are some of the best takeaways. | MORE »The post Sweet 16: Top Tips From PR News’ Measurement Week Twitter Chat appeared first on PR News.
  • Apple’s HealthKit Delayed, and Communicators Are Left to Explain the Glitch

    Brian Greene
    18 Sep 2014 | 9:01 am
    Just hours before the iOS 8 rollout began Wednesday night, Apple discovered a bug in HealthKit, forcing the company to pull third-party apps designed to sync with the new service from the App Store. | MORE »The post Apple’s HealthKit Delayed, and Communicators Are Left to Explain the Glitch appeared first on PR News.
  • PR Insider: Building and Retaining an Agency Client Roster

    Erin Allsman
    18 Sep 2014 | 7:50 am
    In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.  | MORE »The post PR Insider: Building and Retaining an Agency Client Roster appeared first on PR News.
  • 6 Key Metrics to Track on Your Measurement Dashboard

    Richard Brownell
    17 Sep 2014 | 12:05 pm
    A solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact. | MORE »The post 6 Key Metrics to Track on Your Measurement Dashboard appeared first on PR News.
  • Management Control Seems to be Slipping as NFL Crises Accelerate

    Matthew Schwartz
    17 Sep 2014 | 9:34 am
    It’s getting worse. The various scandals now engulfing the National Football League are showing no signs of letting up. The league’s reactions to the scandals have been all over the map, and the damage to the heralded brand is exacting a serious toll. | MORE »The post Management Control Seems to be Slipping as NFL Crises Accelerate appeared first on PR News.
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    PR News

  • Sweet 16: Top Tips From PR News’ Measurement Week Twitter Chat

    Steve Goldstein
    18 Sep 2014 | 1:20 pm
    PR News led a finger-cramping Twitter chat with some of its PR Measurement Hall of Famers as part of Measurement Week. Here are some of the best takeaways. | MORE »The post Sweet 16: Top Tips From PR News’ Measurement Week Twitter Chat appeared first on PR News.
  • Apple’s HealthKit Delayed, and Communicators Are Left to Explain the Glitch

    Brian Greene
    18 Sep 2014 | 9:01 am
    Just hours before the iOS 8 rollout began Wednesday night, Apple discovered a bug in HealthKit, forcing the company to pull third-party apps designed to sync with the new service from the App Store. | MORE »The post Apple’s HealthKit Delayed, and Communicators Are Left to Explain the Glitch appeared first on PR News.
  • PR Insider: Building and Retaining an Agency Client Roster

    Erin Allsman
    18 Sep 2014 | 7:50 am
    In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.  | MORE »The post PR Insider: Building and Retaining an Agency Client Roster appeared first on PR News.
  • 6 Key Metrics to Track on Your Measurement Dashboard

    Richard Brownell
    17 Sep 2014 | 12:05 pm
    A solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact. | MORE »The post 6 Key Metrics to Track on Your Measurement Dashboard appeared first on PR News.
  • Management Control Seems to be Slipping as NFL Crises Accelerate

    Matthew Schwartz
    17 Sep 2014 | 9:34 am
    It’s getting worse. The various scandals now engulfing the National Football League are showing no signs of letting up. The league’s reactions to the scandals have been all over the map, and the damage to the heralded brand is exacting a serious toll. | MORE »The post Management Control Seems to be Slipping as NFL Crises Accelerate appeared first on PR News.
 
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    social@ogilvy

  • Trending Now: #MBFW #NYFW

    Rachel Gold
    17 Sep 2014 | 12:36 pm
    There is no other industry more visual than fashion, so it is no surprise that New York Fashion Week took social media by storm last week. So, what can we learn from New York Fashion Week (besides what we should be wearing next spring)? Accessibility Beyond NYC New York Fashion Week did an impressive job at making events accessible to the public — even if you couldn’t physically attend at the Lincoln Center. The livestreamed fashion shows received over 1.5 million views from around the world. By doing this, they’ve helped bridge the gap and democratize fashion. I’ve never been in…
  • How to Pitch Social To A Public Park

    Social@Ogilvy
    17 Sep 2014 | 2:52 am
    Written by Jen Chae, Social@Ogilvy  HK   How would you pitch a public park? I was sitting on a park bench in the heart of Hong Kong when my social-centric mind decided to practice pitching. No, not the type of “pitching” you’d normally see at a park – but envisioning the park as a potential client and thinking how I would go about putting together a proposal. Random, I know, but pitching to a park is actually a perfect hypothetical example. It just goes to show there’s always a reason to pitch social, even if it isn’t obvious at first. If something as unexpected as a public…
  • Social Health Check | 4 Interesting Trends In Healthcare Social Media

    Social@Ogilvy
    12 Sep 2014 | 1:48 am
    Written by Jessica Reid, OgilvyHealthPR London. A monthly snapshot of the latest news and trends in healthcare social media brought to you by the London Health PR Social@Ogilvy team. The aim is to inspire ideas, discussion and fresh thinking in this challenging yet ever exciting field.   Social media use skyrockets at medical congress Many in the healthcare industry are skeptical about how physicians use social media from a professional perspective, but a recent congress gives some insight. The American Society of Clinical Oncology (ASCO) annual meeting was held in Chicago from 30th May…
  • Instanistas: Fashion, Fame & Social

    Social@Ogilvy
    10 Sep 2014 | 10:39 am
    written by Samantha Kramer, Social@Ogilvy DC Fashion houses, after years of brooding over the “democratization of fashion,” are finally embracing the power of the masses, self-identified fashionistas and user-generated content. More than ever, fashion brands’ digital campaigns and initiatives are relying on consumers to serve as compelling, authentic brand advocates. Coach is one of the latest to recognize consumers’ potential, asking fans to submit photos of their Coach shoes using the #CoachFromAbove hashtag as part of an ongoing campaign. On the Coach website, visitors can like,…
  • How to dominate share of voice at events: lesson from #OgilvyCannes

    Hannah Law
    5 Sep 2014 | 9:21 am
    “If you can’t advertise yourself, what hope do you have of being able to advertise anything else?” - David Ogilvy This year Ogilvy and Mather was the most discussed brand at the Cannes Festival of Creativity. We earned over 390 million impressions, crafted the 2 most popular tweets, ensured #OgilvyCannes was the most used unofficial hashtag and our Worldwide Chief Creative Officer, Tham Khai Meng, was the most talked about Cannes speaker on social media. Adam Kornblum and Jennifer Hubbard, Social@Ogilvy content and strategy veterans, were part of the team that helped…
 
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    Retail: Ethics, Shopping and Product Review

  • Arranging Your Retail store Place, Classification Of Your Respective Place

    Caryna Christijanty
    18 Sep 2014 | 4:50 am
    When contemplating the area you have accessible to setup like a list room, regardless of whether small or large, it’ll show of significant worth to pay for unique focus on your list design, client movement, and item positioning. Generally, especially with smaller sized merchants, I’ve realized that no actual interest emerges to achieving this effectively, no uncertainty this can be charging them an important worth in revenue. As well as the most severe point about this is always that these merchants usually do not even recognize the amount of money they may be in fact shedding.
  • Things to Be Aware Of Gift Certificates plus the Rules

    Caryna Christijanty
    17 Sep 2014 | 4:55 am
    Gift cards are the quintessential easy gift idea. Everybody uses them, and they avoid questions like “Will this fit her?” or “Will he like this?” Gift cards and gift certificates are available from a lot of outlets, between the ordinary like markets and pharmacologist to additional customized firms like gyms and traveling firms. Where ever you pay for or be handed a cards from, on the other hand, you have to defend by yourself to be a purchaser and understand your proper rights bordering gift cards use. Of course, these are typically applied as sort of foreign exchange…
  • Increasing Shelf Efficiency In Your Retail Store

    Caryna Christijanty
    16 Sep 2014 | 1:29 am
    While product placement in your retailer is really important for increasing the sales, yet another thought will be the stage of which to position goods on your own shelving. Once more you would like to make certain highest awareness for your goods that demand it. Getting the proper goods, on the proper elevation on your own shelving, will influence the sales also. To start out An excellent opportunity which you bring your shelving and separated them into several exclusive ranges, then manage your products or services to them consequently, you start with: Reduced Stage, approximately 3 toes…
  • Choosing the Right Type of Storage Racks

    Caryna Christijanty
    14 Sep 2014 | 10:31 pm
    It will save you on income and place on storage area by capitalizing on whatever you have. The storage area holders you might have positioned in your factory determine what you can keep from the position. What’s more, it can determine the merchandise you can keep depending on their size and shape. You should therefore shop around for factory storage area holders that best suit your needs. The storage area factory holders you choose will depend on the size of your factory and the place you want to utilize. If you are storing large items such as 1000L water tanks, the holders need to be…
  • Management Display Presentation

    Caryna Christijanty
    14 Sep 2014 | 8:45 pm
    Display Presentation: 1. Preparation to set up the display 2. How to fill up the display 3. The management from the opening to closing time Objectives: – To have a clear implantation to facilitate the customers shopping – To show store consistent, improving volume and make productivity – To optimize the display space – To use the display space efficiently – To help customers shopping behavior and optimization of the store The Policies: – To be flexible: the flexibility is the base of the division management – To respect all the basic rules in term of…
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    CustomScoop's Media Bullseye

  • Media Bullseye Roundtable 2014.13 with Guest Co-Host Doug Haslam

    Chip Griffin
    17 Sep 2014 | 4:28 am
    In this episode of the Roundtable, I’m joined by Doug Haslam to discuss three topics: – How should communicators be looking at keyword-targeting campaigns, like sponsored tweets, in an era in which real-time events may cause unintended consequences? – How should brands address things like the 9/11 anniversary? Some argue for silence, but is there room for respectful recognition of the day? – A new survey says that 35% of online donors give more because of compelling content, especially personal stories. What lessons can we take away from this as communicators?
  • 53 Public Relations Jobs Available Now

    Chip Griffin
    16 Sep 2014 | 4:17 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to my free Sunday night email. Academia/Government Assistant Editor with Current, American University, Washington, DC Executive Director with Current, American University, Washington, DC Director of Communications and Congressional Relations (Job ID: WP-CCR-2014-240), Architect of the Capitol, Washington,…
  • New Podcast Coming Soon: Chats with Chip

    Chip Griffin
    10 Sep 2014 | 7:29 am
    Next week, we’ll be rolling out a new podcast called “Chats with Chip.” Pretty descriptive, eh? The show will feature conversations with public relations and communications leaders, innovators, and visionaries. Some guests will be entrepreneurs who set out on their own to create new agencies. Others might be the heads of established agencies or communications shops in larger organizations. Or a show might feature someone with a big idea or simply someone who has taken a unique path. In the conversations, I want to focus more on the individuals themselves rather than the…
  • Media Bullseye Roundtable 2014.12 with Guest Co-Host Chuck Hester

    Chip Griffin
    9 Sep 2014 | 5:44 am
    In this episode of the Roundtable, I’m joined by Chuck Hester to discuss three topics: The prospect of Twitter moving away from a chronologically-driven news feed. The real cost of inbound marketing tools. The impact of recent security breaches on consumer confidence in the cloud. http://blog.customscoop.com/wp-content/uploads/2014/09/mbr-2014-12.mp3 Get this podcast: Download the MP3 file (29.4Mb, 30:38) Read the transcript Get the show on iTunes Subscribe to FIR’s Media Bullseye Roundtable RSS feed Get the FIR app for your mobile device iPhone | Android | Windows ***…
  • 40 Public Relations and Communications Jobs Available Now

    Chip Griffin
    9 Sep 2014 | 3:00 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to my free Sunday night email. Academia/Government Public Relations Coordinator, American University, Washington, DC Director, Strategic Communications, School of Public Affairs, American University, Washington, DC – apply by Sept. 12 Communications Officer, British Embassy, Washington, DC – apply by…
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    Online Public Relations Thoughts

  • Credibility Again

    Jim Horton
    18 Sep 2014 | 4:46 am
    This credibility destroyer keeps happening and one wonders when people are going to learn.  Lying about one's academic credentials opens the possibility that one will lie about other things as well.  It is embarrassing to every employer this fellow had that he was able to slip through credential screening and end up for eight years with Wal-Mart.  He was a good spokesperson for the company before he got caught, but that doesn't matter now.  He damaged his credibility, and he threatened the reputation of Wal-Mart.  One wonders when such individuals will be…
  • Hope Springs...

    Jim Horton
    17 Sep 2014 | 5:38 am
    Technology companies are banding together to co-develop and set guidelines for open source software.  They are working under the banner of TODO -- Talk Openly: Develop Openly.  Put this effort under "Hope Springs Eternal."  Historically competitors have failed at collaboration because of fears that someone might gain an edge in the marketplace before they do.  In other words, they are more concerned about the short-term injury to themselves than long-term benefit to the public.  It takes leadership from the top to make collaborations successful.
  • Case Study: Silence

    Jim Horton
    16 Sep 2014 | 5:36 am
    Amazon.com is choosing to remain silent in its dispute with publisher Hachette.  Its reputation is taking a beating from authors and publishers who are speaking out.  Amazon is becoming a case study for CEOs and PR practitioners in the dangers of failing to make one's case public.  The company has a history of avoiding the media so its current stance is not new, but previously its decision to remain close-mouthed was not as dangerous as it is now.  What is known about its dispute with Hachette puts Amazon in a pro-consumer light, but one wonders why the company isn't…
  • Why Marketers Shouldn't Create Content

    Jim Horton
    15 Sep 2014 | 4:54 am
    My colleague, Mike Cargill, sent this story to me for which I thank him.  It is an example of why marketers shouldn't create content.  The article is a collection of some of the best and worst tweets commemorating 9/11.  The bad ones are terrible and disrespectful.  They push product on a day when commercialism should be at an ebb.  The best ones do a credible job of remembering the day without attempting to sell the reader anything.  How can a marketer use an international, world-changing tragedy as a bench for selling anything?  The answer to that is…
  • Crises Come From Anywhere

    Jim Horton
    12 Sep 2014 | 5:19 am
    The commissioner of the National Football League is living on a razor's edge.  He was dealing with a crisis of concussions and their effects on players.  Suddenly he is dealing with domestic abuse by a player against the player's fiance.  In each scandal, the NFL has been perceived to move too slowly to address the underlying problem.  Part of the reason the league has been tardy might be that it isn't set up to handle scandal quickly.  It might be too busy marketing itself to watch the horizon for incidents and events that can compromise the image and reputation of…
 
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    Holtz Communications + Technology | Blog

  • Will your intranet get Known?

    shel@holtz.com
    17 Sep 2014 | 3:56 pm
    Social media has a place in the enterprise. Study after study confirms that employees who are able to engage with each other over social channels are more productive, more engaged, and even lead to improved market share and revenue. But it has been a struggle to adapt social media to the enterprise. Most efforts involve a bolt-on, such as Yammer or Chatter added to an existing intranet. These can be made to work; companies like ConAgra, Pitney Bowes, and TeeKay Shipping have made these messaging systems into rock-solid tools for employees to find and engage with colleagues who are involved in…
  • The Hobson & Holtz Report - Podcast #773: September 15, 2014

    shel@holtz.com
    15 Sep 2014 | 12:39 pm
    Congratulations to FIR’s Andrea Vascellari, who’s joined Edelman in Dubai as a Digital Planner; Quick News: Education is the new PR measurement challenge at Measurement Week, Texas PR agency Status Labs takes ethics violations to a whole new level, CIPR launches nine recommendations for enabling flexible working in public relations, a journalist read and replied to every PR email he received for a week; Ragan promo; News That Fits: Blogging declines among the Fortune 500 according to latest annual survey from the University of Massachusetts Dartmouth; Dan York’s Tech Report:…
  • Friday Wrap #118: More 9/11 abuse, corporate blogging declines, customer service as experience

    shel@holtz.com
    12 Sep 2014 | 9:52 am
    Flickr image courtesy of Sean MacEnteeWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow. News It was 9/11, and marketers were idiots again—When will marketers finally figure out that brands aren’t people and 9/11 tributes won’t be received well? People will see marketing undercurrents in the most respectful messages, which is what…
  • My longest business trip ever is approaching fast

    shel@holtz.com
    10 Sep 2014 | 4:41 pm
    I’m spending pretty much all of October on the road thanks to four speaking engagements in four cities in four weeks. This trip will officially be the longest I’ve ever been on the road. (It would also be the longest I’ve ever been away from my wife. The record is two weeks, a trip I took to Indonesia 34 years ago. Since I have no interest in breaking that record…ever…Michele’s coming with me.) The trip begins in New York, where I’m speaking at the Intranet Global Forum on October 7 and 8. My pre-conference session on the 7th zeroes in on the internal…
  • How a small foundation used a new TV series to draw attention to its cause

    shel@holtz.com
    8 Sep 2014 | 3:05 pm
    Manhattan is the latest TV drama to suck me in. The series chronicles the lives of fictional scientists, their families, and the military in 1943, all living at the compound in Los Alamos where Robert Oppenheimer and his team developed the atomic bomb. It’s the second original scripted series from WGN America, giving more credence to the idea that television is undergoing a seismic change, with the likes of Netflix, Amazon, and Yahoo producing high-quality original programming. Indeed, no longer should we look to the 1950s as the Golden Age of television. We’re living that right…
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    Bad Pitch Blog

  • Your Social Media Policy & the Nude Celebrity Photo Scandal

    Kevin Dugan
    3 Sep 2014 | 9:42 am
    You're thinking, "come on...this is headline bait. How can these two topics be even remotely connected?" This Venn diagram depicting Internet privacy (created by Dave Hoffman) is our answer.No, you and your fellow employees are not celebrities. Celebrities are subjected to an unfortunate level of attention. And in this case, a hacker pulled the celebrity photos from password-protected iCloud accounts and not social media. But there are some relevant takeaways from this unfortunate scandal you can apply to you and your company's social media policy.1) Simplest Approach: If you…
  • 3 Reasons Why You Should Love Data: a PR #protip

    Kevin Dugan
    2 Sep 2014 | 5:28 am
    Early in my career, I'd declare I'm part of the creative class, in part, because of my dislike for math. Today, I still wouldn't trade my career for anything. But I've learned to love math.The silos between art and science dissolved long ago. And every public relations professional should love math and, more specifically, data. Here are just three reasons.1) Inform Strategy: Since hugging it out with data, I've been able to show clients exactly why I'm proposing a specific editorial strategy. It's all thanks to insights mined from search queries and social data.Searches tell us what…
  • At A Loss For Words

    Richard Laermer
    14 Aug 2014 | 7:37 am
    The following pitch was received by a journalist friend of mine yesterday.  I will not comment on it.  I guess this is why Kevin and I started this blog in the first place. Read at your own risk."Robin Williams’ tragic death leaves consumers at high risk of identity theft. The 1.2 billion people already endangered from the massive Russian hacking just got more vulnerable as identity thieves lure curious citizens with links promising details about Robin Williams.Cyber security expert Steve Weisman, founder of www.scamicide.com, author of Identity Theft…
  • Is Soft Language Killing Your Pitch?

    Kevin Dugan
    7 Aug 2014 | 10:40 am
    We just paid homage to Ernest Hemingway for his support of simple, clear and effective writing. Add George Carlin to the list of talented individuals reminding us to write tight. The infamously expletive-wielding Carlin could be the NSFW poster child. So does that make him the worst possible role model in this situation? Before you decide, consider the phrase he invented...soft language "American English is loaded with euphemisms -- because Americans have a lot of trouble dealing with reality. So they invent a kind of  to protect themselves from it. And it gets worse with every…
  • Hemingway App Fights Bad Pitches

    Kevin Dugan
    23 Jul 2014 | 1:03 pm
    When it comes to media relations, the analogy about a chain only being as strong as its weakest link applies. Your media list may be solid, but if your pitch is ham-fisted it doesn't matter. This applies to the entire cycle.The Hemingway App is one tool you can use to make sure your pitch is as simple and clear as possible. As you'll see below, it points out the readability of whatever you cut and paste into the site, or you can compose on the fly. It also tracks long, complex sentences, passive voice and other common errors.Unclear writing is color coded and the app gives tips on how to…
 
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    Denver PR Blog

  • Birko Selects Gonder PR for Crisis Plan

    Jeremy Story
    18 Sep 2014 | 10:15 am
    Gonder Public Relations has been retained by Birko Corp. to develop a crisis communications plan and media train key leaders. Birko is a family-owned company that helps protect the safety of the food supply using chemistry and equipment that helps food processing plants provide clean, safe meat, fruits and vegetables and beverages.
  • Novitas Adds Junior Associate

    Jeremy Story
    17 Sep 2014 | 10:12 am
    Novitas Communications has added Jenna Schmitt as a Junior Associate in its Denver office. Schmitt previously was a freelance writer whose published work included business management books, international travel guides and articles on topics ranging from interior design to healthcare.
  • 2014 Denver Press Club ‘Gridiron Show’ Tickets Available

    Jeremy Story
    17 Sep 2014 | 7:40 am
    Denver Press Club Gridiron Show 6 p.m., Friday, October 10, 2014 University of Denver’s Reiman Theater 2101 S. University Blvd.
  • DCP Midstream Adds Rasmussen

    Jeremy Story
    17 Sep 2014 | 7:25 am
    DCP Midstream has added Sarah Rasmussen as Senior Manager of Corporate Communications. Rasmussen formerly was a Vice President with MGA Communications.
  • Great Moments in Journalism

    Jeremy Story
    16 Sep 2014 | 2:34 pm
    (Hat tip: Patti Hazlett)
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    Minnesota Public Relations Blog

  • Risdall Adds New Project Manager Position to Operations Team

    Ryan May
    18 Sep 2014 | 9:16 am
    Risdall adds Don Eitel to its operations team in a new project manager position. In Eitel’s role, he will evaluate, redesign and manage the company-wide processes for handling projects, planning schedules and organizing resources across all departments, as well as work on client accounts. This will allow for a more efficient workforce and will give Risdall leadership the tools it needs to plan for organizational capacity and growth.The services that Risdall provides bring the entire suite of communications and marketing disciplines to product launches, branding, reputation management…
  • Job - Emerson - Campaign Manager

    Ryan May
    18 Sep 2014 | 8:12 am
    Emerson - Campaign Manager
  • VocalEssence finds a new voice through new brand platform, logo and tagline

    Ryan May
    17 Sep 2014 | 6:00 am
    VocalEssence— the iconic choral ensemble that has enchanted audiences for decades — turned 46 this year, and as often happens around this age, the arts organization found itself doing a little soul searching. Today the organization introduces a new brand platform, including a logo and tagline.   “VocalEssence embarked on a journey to explore the core of who we are, what we do, and where we see ourselves in the future,” says Mary Ann Aufderheide, VocalEssence executive director. “To help us navigate, we formed a committee of members from the VocalEssence Board, staff, singers,…
  • Job - Go Buy Local - Social Media/PR Intern

    Ryan May
    15 Sep 2014 | 6:05 am
    Go Buy Local - Social Media/PR Intern
  • Clarity Coverdale Fury Hires New Talent, Promotes from Within

    Ryan May
    11 Sep 2014 | 7:59 am
    The first days of September bring an addition to ClarityCoverdale Fury’s Brand Development team as well as a promotion in the Creative department. Robin Rooney joined CCF as Brand Development Supervisor and will lead the agency’s newest account, MNsure. She comes from Colle + McVoy, where she was Senior Account Executive on Land O’Lakes and WinField. We are very excited to have Robin on board. In her very short time here she has already shown tremendous leadership both internally and externally,” said Rob Rankin, President of CCF.  Additionally, Sam Johnsrud was promoted to…
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    Waxing UnLyrical

  • #IceBucketChallenge: Yea or Nay?

    Shonali Burke
    22 Aug 2014 | 5:00 am
    I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon. Image: slgckgc via Flickr, CC 2.0 1. ALS Ice Bucket Challenge: Who really benefits? Why: Is the challenge merely “slacktivism” that makes us feel good, or can it really make a difference?
  • #measurePR Recap: Chatting with Heidi Sullivan

    Shonali Burke
    20 Aug 2014 | 5:00 am
    Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well. Here’s some of what we talked about: On the biggest changes Heidi’s seen in PR thus far: A2:#1: End of news as an event: News is now…
  • Monday Roundup: Attitude

    Shonali Burke
    18 Aug 2014 | 5:00 am
    Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude. Image: aussiegall via Flickr, CC 2.0 1. The Collaborative Economy is for Business to Business Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Jeremiah Owyang discusses how businesses are…
  • Happy Birthday, India

    Shonali Burke
    15 Aug 2014 | 5:25 am
    It’s been a tough week. Not just for me, for all of us. And with so much sadness, and tragedy, and violence in the world today, I really don’t have it in me to pontificate about PR right now. However, it also happens to be Indian Independence Day. Which means, despite all the horrors in the world, there is something to celebrate. This video is a few years old, but gosh, it should put a smile on your face… even if you’re not Indian, even if you don’t know the Indian national anthem. Yes, she goes off-key once or twice, but she’s four (ok, was four). So:…
  • On Public Relations and Taking Out the Garbage

    Kirk Hazlett
    13 Aug 2014 | 5:00 am
    I recently had a “talk ’em off the ledge” conversation with a young friend who has just passed the half-year mark with a big-city PR firm. She had targeted this particular firm because its focus and client mix mirrored what she had been passionate about in college, and she dove in with enthusiasm. Image: Nehama Verter via Flickr, CC 2.0 But, as those of us who have “been around the block” a few times know so well, nothing’s perfect, especially when it comes to working for a living, which I’ve talked about before. It was 10 o’clock on a Friday night.She was holed up in…
 
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • PR Links of the Day - 9-18-2014

    18 Sep 2014 | 1:16 pm
    Int'l UN hired PR firm that won't rule out clients who oppose C02 regulations (Guardian)  Careers Balancing a PR career & being a new mom (J. Rossi)  Crisis How... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • FitzGibbon Works Ebola Relief

    18 Sep 2014 | 11:47 am
    PR counselor Blair FitzGibbon is handling Good360, the nonprofit that today called on the business community to donate medical/cleaning supplies and comfort kits to Ebola victims in western Africa. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Media Notes: Bulldog Kills Daily 'Dog; Parade on the Block; Clear Channel New Name

    18 Sep 2014 | 11:37 am
    Bulldog Reporter pulls plug on Daily 'Dog e-newsletter covering the PR industry; Advance is reportedly set to sell Parade; Clear Channel has a new name; Google hires P&G media exec... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • NY Power Plant Operator Seeks PR Charge

    18 Sep 2014 | 11:28 am
    Operator of 16 New York power plants has called for agency proposals to guide strategic communications. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • PRSA Ethics Webinar Closed to Press

    18 Sep 2014 | 9:24 am
    PRSA's ethics webinar Sept. 25 has five senior members and one non-member, Maria Sonin of Ethics Officer Assn. Press access not as yet allowed.   [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Shankman Blog

  • Follow them: People Who Piss Me Off, Volume 2!

    5 Sep 2014 | 5:54 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?A few years ago, I wrote a piece about people who piss me off. I think it's time to revisit this theory. Essentially, people in this world can piss you off for two reasons: 1) They're mosquitos. These aren't the people I'm talking about in this blog. Mosquitos annoy you simply because they annoy you. They aren't good people, and they don't do anything to improve you or the world in which we live. They simply exist to annoy. Or 2) They motivate you. They're doing something you want to…
  • Who is Peter Shankman?

    3 Sep 2014 | 7:08 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?This is a Shoemaker's Kid project that I can finally cross off the list! Huge props to Josh Senior and the brilliant gang at Senior Post for getting this done!  Want to know who I am, and what I can do for your business? How I can help you improve your customer service, marketing, advertising, PR, and general brand? Most importantly, how I can increase your revenue? Check it out - I'm really proud of it, and I'd love any comments or thoughts below. And hey - Want to bring me in to keynote your next…
  • Why is Sleep Important?

    3 Sep 2014 | 6:50 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Ask anyone how they’re feeling on any random day and the top two answers that continually pop up include the words “busy” and “tired.” We work all the time. When we’re not working we’re playing, when we’re not playing or working, we’re thinking of better ways to play and work. At the end of the day, we’re tired. There’s a simple solution to fixing the “tired” part - get more sleep. But like most incredibly simple solutions, implementation…
  • For Celebs, iCloud was Hacked. You? Chances are you just use stupid passwords.

    1 Sep 2014 | 7:06 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?  3pm Monday Update: It occurs to me I should mention that I don't in any way condone these images being posted, nor do I condone the photos being passed around online like they are.  1:07pm Monday UPDATE: I've updated the headline to focus on the fact that "being hacked" and "using "puppy" as your password" aren't the same thing. While in this case there was a definite iCloud vulnerability that was exploited, in the end, we all need to be smarter - Including…
  • Because Some Guests Asked For It: The Story of The Ritz-Carlton Mobile App

    18 Aug 2014 | 5:44 pm
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I spent the past weekend at The Ritz-Carlton Naples Resort, in part to celebrate my wife’s birthday, and in part to get a first look at their new mobile app that launched today. First, the app. It does everything you’d expect it to do and a bit more. From fresh towels or a shoeshine in your room to a request for chicken fingers by the pool, the app takes care of it all. With one touch, it’s very, very easy. My favorite part was pre-check-in and mobile check out, allowing me to simply show up and get…
 
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    Voce Communications

  • Voce Student Weekly Reading 9/16: PR Interview and First Job Advice, Internship Expectations and More

    Stephanie Boggs
    16 Sep 2014 | 11:35 am
    Social Media 10 Social Media Blunders That Cost a Millenial a Job – Or Worse “So remember your boss, work colleagues, and hiring managers can see your most polarizing tweets, even if they aren’t following you. And even if your public Facebook profile looks like Fort Knox, anyone can see images you’re tagged in by using graph search. Typing “photos of person’s name” into the search window reveals hidden pictures. Test it out to see how creepy it is.” Voce Insight – If you’re surprised at what you can find out about your classmates online, just remember that the same…
  • Voce Student Weekly Reading 9/9: Twitter Adds ‘Buy’ Button, Google Analytics Proves PR Value and More

    Voce Nation
    9 Sep 2014 | 1:30 pm
    Social Media Shop while you tweet: Twitter launches ‘buy’ buttons Twitter wants you to shop while you tweet. Starting Monday, the short-messaging service is going to test “buy” buttons in tweets. A small percentage of U.S. users will see the buttons in the Twitter apps on iOS and Android. Voce Insight – With around 271 million monthly active users, and over 500 millions tweets sent per day, it’s no wonder Twitter wants to make those transactions into the kind with dollars. There’s also serious money to be made for all involved, if it catches on. What’s the…
  • Voce Student Weekly Reading 9/2: NatGeo a Top Social Media Publisher, Twitter Testing Favorites in Stream & More

    Voce Nation
    2 Sep 2014 | 1:01 pm
    Social Media National Geographic Is Reportedly No. 1 in Social Media Among Publishers “National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter and Instagram.” Voce Insight – While this certainly isn’t the entirety of their strategy there’s a lot to be said about taking advantage of steady access to amazing photography. National…
  • Voce Student Weekly Reading 8/26: Instagram Offers More Analytics to Advertisers, LinkedIn Shares Data on Internships & More

    Voce Nation
    26 Aug 2014 | 1:30 pm
    Social Media How Oversharing on Social Media Can Cost You “Treading carefully online should start even before you step foot on campus. According to a 2013 survey by Kaplan Test Prep, more college admissions officers than ever are conducting Google searches of applicants (29 percent) or are visiting the applicants’ social networking profiles (31 percent).” Voce Insight – Social media is great for bringing people together and sharing life events. However, it’s important to distinguish what should or shouldn’t be posted on the internet. In such a public forum, it’s easy for…
  • Voce Student Weekly Reading 8/19/14: Pinterest Adds Messaging, Brands Offer Exclusives on Snapchat and More

    Voce Nation
    19 Aug 2014 | 1:30 pm
    Social Media Start a conversation about a Pin “…now, when someone shoots you a Pin, you’ll be able to reply with a message or send a Pin back! More good news: you can also send Pins and messages to multiple people. Say you’re organizing a camping trip with friends—try sending Pins to the whole gang so you can figure out where to go and what meals to make. If you need a reminder of who’s bringing what, just pull up the conversation right from your notifications.” Voce Insight – Adding a messaging feature will certainly encourage users to spend more time on the…
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    PRNewser

  • Spin the Agencies of Record

    Patrick Coffee
    18 Sep 2014 | 2:35 pm
    Columbia Business School went with Coyne PR for counsel on ways to help reinforce its new positioning as the school “At the Very Center of Business”…the Upper West Side. (more…) New Career Opportunities Daily: The best jobs in media.
  • Neil Patrick Harris Is the Best, Makes a Video to Promote His New Book

    Tonya Garcia
    18 Sep 2014 | 2:04 pm
    Neil Patrick Harris is a national treasure. And now with his new autobiography, Neil Patrick Harris: Choose Your Own Autobiography, we can all take a piece of him home with us. To promote the book, NPH has made a video clip in which he shows the depth and breadth of his talents. Watch him take shots of rubbing alcohol! Watch him eat a piece of spaghetti with his hubby David Burtka like Lady and the Tramp (aww)! Listen to him do the warm up that he used to go through when he was in “Hedwig and the Angry Inch”! Oh my goodness, there is so much NPH. Book trailers have been a thing…
  • The Roadmap for Measurement’s Past, Present and Future

    Guest
    18 Sep 2014 | 12:56 pm
    Today we bring you a guest post from Mark Stouse, PR industry veteran and managing member of Vaulting Ventures. This post came about as part of a series of Q&A’s with top professionals curated by Hotwire PR in honor of AMEC’s Measurement Week. Your resume encompasses many different types of industries and businesses—from kicking off your career at Edelman to playing key roles with big names such as Hewlett Packard, Honeywell and BMC Software. Can you talk a little bit about how communication and the role of measurement shifted not only as you grew your career but as more…
  • Colorado Advocacy Group Runs Maureen Down-Inspired Weed Safety PSA

    Patrick Coffee
    18 Sep 2014 | 11:29 am
    Here’s an amusing aside from Colorado, which — as Denver Post editor Ricardo Baca reminded us earlier this month — is now home to a large and quickly growing legal marijuana industry. When something becomes a legitimate consumer good, its sale requires PR and marketing services. Longstanding advocacy group The Marijuana Policy Project and its CO-based spinoff Consume Responsibly have assumed those duties, responding to New York Times writer Maureen Dowd’s infamous “I ate too much pot and TOTALLY freaked out” op-ed with a mature PSA campaign and an…
  • Air Force Stops ‘Aiming High,’ Omits ‘So Help Me God’ from Oath

    Shawn Paul Wood
    18 Sep 2014 | 10:25 am
    Prayer and the American military have gone together like bread and butter for as long as we can remember, but the United States Air Force has now apparently decided to count its blessings — because it doesn’t really need them anymore. According to the Washington Post, the Air Force will now allow airmen to omit “so help me God” from enlistment oaths.  The catalyst for this decision was an airman stationed in Creech Air Force Base in Indian Springs, Nev., who was denied re-enlistment because he purposely omitted that sacrosanct phrase when taking said oath. He…
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    PR Fire

  • K2 Space provides office fit out for News UK

    Hazel
    11 Sep 2014 | 8:10 am
    K2 Space has recently completed the office fit out of News UK’s logistics centre in Hertfordshire. It is from this base that the company prints The Times, The Sunday Times and The Sun among other titles. News UK is moving its headquarters from Wapping to The News Building in London Bridge. As part of this it wants to adopt a similar approach to all its offices, resulting in an upgrade of facilities for approximately 50 staff at the site in Broxbourne near junction 25 of the M25. The office layout includes a reception area, a number of informal breakout areas, open plan office space,…
  • Consumers and retailers know the Mom’s Choice Awards Honoring Excellence seal makes a difference. This fall they’re looking for and buying the 37 products that just earned this prestigious award.

    tdoherty@momschoiceawards.com
    3 Sep 2014 | 11:05 pm
    The Mom’s Choice Awards has announced the August 2014 class of award winners (called “Honorees” by the company.) Products earning the Honoring Excellence seal this month includ gear, accessories and personal use products, as well as books for all audiences, from infant through adult. Through its open cycle, the Mom’s Choice Awards presents the winners of its prestigious Honoring Excellence seal each month. “Parents, retailers, and educators shouldn’t have to wait for a specific month of the year to find out what the best products and services are,”…
  • CentriLogic partners with Quorum to deliver Data Recovery as a Service

    Dawn Nicholls
    3 Sep 2014 | 7:35 am
    CentriLogic partners with Quorum to deliver Data Recovery as a Service Powered by Quorum onQ™ and offered with Flexible protection, transparent pricing and rapid recovery allowing customers to reduce IT support costs and risks BRACKNELL, UK- September 3rd 2014,- CentriLogic, a global provider of managed hosting, cloud computing, co-location and advanced IT outsourcing solutions, announced today a partnership with Quorum, a specialist in IT continuity appliances to offer a Data Recovery as a Service (DRaaS) that aims to help UK SMEs simplify business continuity planning while reducing…
  • Backcare Awareness Week 2014

    rodneyep
    3 Sep 2014 | 7:18 am
    Employee Backcare Awareness Week is running from the 6th – 10th October 2014. Relaxa & Posture Group are offering a range of back care health packages from as little as £259 AND / OR online posture training from £1 per user, incorporating a range of backcare health promotion activities for all your staff. This year the National campaign is on office workers. Relaxa employs a team of more than 1,000 highly qualified ergonomics, physiotherapy and health and safety consultants, massage practitioners and instructors UK-wide to provide our range of back care services helping and…
  • Coactiva included on LASA framework to help councils improve software efficiency

    AmyBhavra
    3 Sep 2014 | 7:02 am
    The government has awarded Coactiva, part of the Callcredit Information Group, a place on the Local Authority Software Applications (LASA) framework for the provision of local government software. As part of the framework Coactiva will now be a Crown Commercial Service (CCS) supplier giving local authorities (LA) access to a range of revenue based modules via a fully hosted web based solution which includes credit reference agency integration, modelling, data matching, campaign building and scheduling capabilities. The service will allow local authorities to integrate other in-house data…
 
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    Brian Solis

  • A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences

    Brian Solis
    18 Sep 2014 | 1:37 pm
    This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is only part of the story now. The experiences that people have and in turn share is created a powerful…
  • Digital Transformation and the Race Against Digital Darwinism

    Brian Solis
    9 Sep 2014 | 5:58 am
    Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every fabric of a company is strained due to internal and external influences. The challenge lies amongst the very leaders running the show today. Their mission and the processes and systems they support today may already be working against them.
  • Five Trends Shaping the Future of Work

    Guest Author
    4 Sep 2014 | 12:27 pm
    Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years. Perhaps one of the most important underlying factors driving this change is the coming shift around who drives how work gets done.
  • The Maker Movement and Its Impact on Supply Chain Transformation

    Brian Solis
    29 Aug 2014 | 8:20 am
    I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive infrastructure. This is facilitated by the increasing amount of information available to individuals and the decreasing cost of…
  • Born Digital: Meet Generation C, a new generation of connected customers

    Brian Solis
    21 Aug 2014 | 12:07 pm
    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official…
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    Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency

  • Netflix Expansion Signals a Race in the Video Streaming Industry

    Ronn Torossian
    17 Sep 2014 | 9:44 am
    The biggest success in the world of streaming entertainment is now poised to expand even further. Netflix, the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France. The company established a presence in Canada back in [...] The post Netflix Expansion Signals a Race in the Video Streaming Industry appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
  • The Role of an Internship in your Business Success

    Ronn Torossian
    15 Sep 2014 | 10:45 am
    It’s a question every career oriented professional asks when entering the workforce. And it’s a question every employer needs to have an answer for: How do you get a job that requires [...] The post The Role of an Internship in your Business Success appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
  • How TiVo holds its own in a Crowded Market

    Ronn Torossian
    8 Sep 2014 | 8:25 am
    TiVo just keeps chugging along ahead of the pack. After yet another “better than expected” profit report, many people are asking how this brand keeps its market share. When cable companies are offering their own [...] The post How TiVo holds its own in a Crowded Market appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
  • Fighting the Price War can be Costly

    Ronn Torossian
    4 Sep 2014 | 8:30 am
    When you can’t compete on quality or product, you find yourself in a difficult position. Sure, there’s always service and price, but, when you have at least one major competitor in exactly the same boat, someone is bound to make the “wrong” choice. Ronn Torossian says that’s exactly where T-Mobile and [...] The post Fighting the Price War can be Costly appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
  • Pizza Hut hopes new Product PR will change Trends

    Ronn Torossian
    21 Aug 2014 | 7:57 am
    Pizza Hut used to be the ubiquitous All American pizza chain. The stores were everywhere, and the food was good enough to sit down and enjoy it. But now the chain has been losing money for seven straight quarters. Even the addition of Wing Street couldn’t salvage sales,
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    PR Couture // Fashion PR » PR Couture // Fashion PR

  • Five Fashion Jobs That Pay More than $50k A Year

    prcouture
    18 Sep 2014 | 7:44 am
    PR Couture is all about fashion PR (good news for the Olivia Popes of the fashion world, fashion publicists boast a median salary of $60,379, with positions can be found in marketing, communications, or public relations firms), but if you aren't 100% sure that PR is for you, there are many other options to find a fashion industry position that you’ll love with a paycheck you’ll like. Here are four more fashion jobs that pay more than $50k a year: Fashion Associate Marketing Manager A combination of marketing, advertising, and public relations, fashion marketing managers work for…
  • Startup Publicist Q&A with Elliot Tomaeno, Founder of Astrsk PR

    Crosby
    17 Sep 2014 | 11:42 am
    Yes! So excited to bring you this interview with Elliot. Astrsk PR has worked with many lifestyle and fashion brands and startups, working with innovative companies (Frank & Oak, Tuft & Needle, Bow & Drape, GREATS Brand, Bib & Tuck, and Dagne Dover to not only get fashion/lifestyle coverage - but attention from tech and business reporters as well. In 2013, Elliot was named as one of Business Insider's best 50 PR people in the tech industry and on The Next Web as one of 50 people in the NYC tech scene you need to know. Also, great news for job seekers: Astrsk is hiring at…
  • September Fashion PR Girl Shopping Guide

    Crosby
    16 Sep 2014 | 11:22 am
    It might be 100 degrees in San Diego, but happily ensconced in Seattle for the week (where the days are warm but the mornings are cool and crisp), it's a bit easier to dream of fall. Boots and bold lips and planning for the new year to come - oh my! What's on your wish list this month? 1. Spotted by Martha, a great, budget-friendly way to dress up your favorite boots! I love the idea of pairing these lace boot cuffs with a pair of black tights and my trusty riding boots on a crisp autumn day. By Three Bird Nest, available on Etsy, $18 2. No more waiting until February or March to get…
  • Samantha Slaven Seeks Fashion PR Intern in L.A.

    Martha
    15 Sep 2014 | 2:43 pm
    Samantha Slaven Publicity is looking for enthusiastic fashion/beauty pr interns who are crazy organized, whizzes at social media and have their pulse on the latest fashion trends and celebrity gossip. Main duties will include managing showroom samples (tracking, shipping, organizing and keeping everything streamlined), online and social media fashion/beauty research and assisting senior staff with day-to-day tasks. Ideal candidate must be fast-paced, detail-oriented and have a strong familiarity with top blogs, trends, magazines, celebs.  Candidate should also be able to commit at last  3…
  • Local Fashion PR Tips to Land Press & Sales for Clothing Boutiques

    prcouture
    15 Sep 2014 | 9:59 am
    When taking on a new client we're super excited to take on this new adventure, but know that one of our first hurdles is the common concerns clients have about return on investment. With a certain amount of ramp up time required for websites, local, regional and national press, clients don't always see that immediate return until the press starts rolling in. For local clothing boutiques especially, we like to work with clients in support of long term sales growth, Although we aren't sales reps, we still can nurture and help sales via creative marketing, and this can help with initial…
 
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    stedavies

  • Hello world!

    stedavies
    6 Sep 2014 | 11:33 am
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    Don't Eat the Shrimp - Josh Morgan's Take on PR, Social Media & Marketing

  • Balance.

    Josh Morgan
    15 Sep 2014 | 11:51 pm
    I work at a PR agency.  We work with a lot of clients.  Some of the clients are the type that warm your heart, and some aren’t. They aren’t “bad,” they just don’t provide the extra satisfaction of the “social good.”  (Yes, at this point one can make the case that as long as companies don’t hurt people they are doing a social good by providing a service, creating jobs, creating wealth that can be used for good etc., but that’s secondary here.) So, by day, yes I do get the chance to sometimes work on things that are truly good, and other…
  • Do you want to connect on LinkedIn?

    Josh Morgan
    9 Jul 2014 | 11:57 pm
      Then that shouldn’t be our first interaction.  Going back through my old posts, I started writing about LinkedIn first in 2007. I’ve written about my first comparisons between how I was using LinkedIn and Facebook, how as a small business owner I used LinkedIn to land a client, and many times how the people at LinkedIn are masters at using their own data to tell stories. This is about how I use LinkedIn and some advice for students.  I use the network as a way to keep up with people I know professionally.  This means it’s someone I’ve worked with, or met in a…
  • Everything You Tweet is Fair Game

    Josh Morgan
    23 Jun 2014 | 1:49 pm
    I often remind executives that when they Tweet something, they are every time providing a quote for a reporter and need to take that into consideration that the contents of the tweet could show up again. I was reminded of this myself in Sunday’s Sacramento Bee, in the Travel Column by Sam McManis when confronted with a Tweet I had sent nearly a month earlier while waiting for a plane: THE TWEET From Josh Morgan (@joshdmorg): “Dear all airport PA announcer script writers, can you stop saying ‘due to increased security.’ It’s been increased for 13 years now.” — Compiled by…
  • Agency Lessons from Mad Men Episode 706 – “The Strategy”

    Josh Morgan
    24 May 2014 | 9:20 pm
    Image from AMCTV.com/MadMen   Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 24 posts about real world agency lessons from the show and here’s a few from “The Strategy:” Roger Sterling says…
  • Agency Lessons from Mad Men Episode 704 “The Monolith”

    Josh Morgan
    5 May 2014 | 11:19 pm
    Image from AMCTV.com/MadMen   Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 24 posts about real world agency lessons from the show and here’s a few from “The Monolith:” Don’t say things you…
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    Mark My Words

  • The Recipe

    Mark Borkowski
    1 Sep 2014 | 7:16 am
    Identify the goal. Capitalise on every channel. Hook celebrity. Keep it simple… And fun! Make it immediate. Consider the power of viral multiplication. Allow participants to feel good. (Ensure its not really worthy.) Indulge the emotional connection. Sit back and watch it grow. ALS. It doesn’t matter if it’s not new. Kudos!
  • Call of Duty propaganda is Goebbels for new age

    Mark Borkowski
    21 Aug 2014 | 2:02 am
    For a split second I thought I was watching an episode of Homeland. The slaughter of the American journalist was styled with HD cameras using an arid backdrop straight from Breaking Bad. From the very beginning, Islamic State (IS) understood the culture they wanted to undermine and the need to create emotion among the crowd in doing so, and they are masterful at it. The past 24 hours has ushered in a new age for sadistic and sophisticated propaganda. In a Call of Duty era, the video employed the highest level of technical expertise, thought-through location and almost certainly an autocue to…
  • So what exactly IS reputation?

    Mark Borkowski
    19 Aug 2014 | 8:41 am
    We need to get used to the fact that these days there is no fixed mark on reputation.  Along with the Buzzfeed generation comes the hint that the old media traditions fail, with short form memes feeding the wires, and less emphasis on the elongated and researched story.  Brands and individuals must become comfortable with their imperfections and vulnerabilities because we have a crowd and a ‘can know anything’ psyche, where reputations are savaged in an instant and often with no grounding in reality.  The emotion of the crowd gathers momentum and careers along gathering falsehoods…
  • Scottish independence debate: ‘Salmond’s PR advisers should hold their heads in shame’

    Mark Borkowski
    6 Aug 2014 | 3:41 am
    Two hours that could change Scotland in a big TV debate. It’s big stuff. But as I settled down to watch Tuesday’s referendum TV showdown, I was slightly apprehensive. Would it be the much hyped game changer? Could it really be that good? Did someone mention Don King? This time it’s Alex Salmond versus Alistair Darling – independence versus the Union. Would the wedding limo chauffeur thrash the golf club accountant? A game of PR – cat on cat action. The referendum facts are fixed; the herd understands the nuances of a now familiar script – EU border controls, currency and all…
  • “Only the dead have seen the end of war…”

    Mark Borkowski
    6 Aug 2014 | 3:28 am
    They said it would be over by Christmas. But its horror was prolonged for four years, devouring a generation in suffering and slaughter. Anyway, I decided that today, on such a glorious summer day, I would make time for quiet reflection. Most of us spend too much time on what is urgent and not enough time on what is important. This short blog is my priority, fuelled by a desire to mull and consider as the world re-absorbs the magnitude of the outbreak of World War One. My focus is on two lost souls I am entwined with who perished in the hideous conflict, as the flaming winds of this gruesome…
 
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    Deirdre Breakenridge

  • PRStudChat & PR20Chat Kick off the Busy Season With a “Back to School #PRToolkit” Twitter Chat on Sept. 9th

    Deirdre Breakenridge
    5 Sep 2014 | 6:13 am
    Where did the summer go? It’s September, which, for most, marks the busy season. Vacation is over and our students, educators and pros are either back in the classroom or busy at work. On September 9th at 8:30 p.m. ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.” We’re kicking off our special #PRToolkit (follow this hashtag) chat session to help students and professionals maximize their PR, marketing and social media initiatives in the fall and into 2015.
  • What’s in Your Fall 2014 Communications Toolkit?

    Deirdre Breakenridge
    3 Sep 2014 | 6:03 am
    It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school.  Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “Tech Tested” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.       1. SumAll:   Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social…
  • Guest Post: The PR Generalist vs. The Industry Specialist

    Deirdre Breakenridge
    26 Aug 2014 | 6:21 am
    A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. I define myself as a PR generalist. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more.
  • How to Get Ahead in PR and in Business

    Deirdre Breakenridge
    20 Aug 2014 | 5:39 am
    I spent a good part of last week in Orlando at the Florida Public Relations Association (FPRA) Annual Conference. After my session concluded, there was one question, which stood out in my mind. I was so pleased to have a young professional approach me to ask, “How do you get ahead in public relations and in business? Answering this question is a way to think about where you are going professionally and how to propel yourself forward in your career.  Here are the tips and best practices that I shared: Never Let Them See You Sweat. Whether you’re in PR or any industry, you will spend a…
  • Guest Blog Post: What Does Being a Millennial Really Mean?

    Deirdre Breakenridge
    7 Aug 2014 | 11:49 am
    A Guest Post By Drew Slater It seems more and more businesses are trying to figure out Gen Y aka Millennials these days. First off…what is a Millennial? Some countries define the generation as anyone born from 1980 to the early 2000s; however, in the U.S. and the U.K. it is defined as anyone born from 1980 to the early 1990s – we’ll go with that one. As someone who is a Millennial, I want help businesses figure us out. I think there are some misconceptions out there, but in all seriousness…we are pretty awesome. (I may be biased.) Now, let’s think about this for a second. What does…
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    Solo PR Pro

  • 5 Tips to Build Client Partnerships

    Kellye Crane
    16 Sep 2014 | 5:00 am
    This is a guest post by Heather Whaling, president of Geben Communication. The people who hire you – are they clients or customers? Do they see you as a partner or a vendor? A consultant or a freelancer? Just semantics or is there an actual difference? I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. During this phase, I want to determine if they’re looking to partner with a consultant … or if they just need a freelancer to draft some press releases. If we decide we’re a good fit for…
  • Q&A Chat Re-cap: Weekend Work and more

    Kellye Crane
    11 Sep 2014 | 9:18 am
    On the second Wednesday of each month, we hold our traditional Q&A chat, where top independent communication professionals share thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). Our September 2014 chat focused on the following topics of interest: Q1: Do you typically work on the weekends? If not, how do you avoid? Q2: Many have criticized the NFL’s PR in the Ray Rice scandal. How much can PR control? Q3: What obligation does a media company have to ensure the political correctness of its staff? Q4: What do we think…
  • Not Your Typical Ice Bucket Challenge Post– For Me, It’s Personal

    Karen Swim
    9 Sep 2014 | 5:00 am
    Big day for mysister. Even something as simple as going out to eat is anaccomplishment for many people. Are you tired of hearing about the Ice Bucket Challenge? I am too, but as the backlash started (and is continuing longer than it should), I couldn’t sit silent any longer. Because for me, it’s personal. I’ve mentioned before that I recently had a family emergency, but without the details I’m sharing now: my sister was diagnosed with ALS late last year. After a huge number of tests and a second opinion from one of the top ALS doctors in the world, our story had a surprise and happy…
  • 10 Tips to Keep Your Mood and Confidence High

    Karen Swim
    2 Sep 2014 | 5:00 am
    One of the many benefits of the solo lifestyle is having the ability to create and control your own work environment. There’s no Debbie Downer or Toxic Tom at the water cooler to derail your happiness! However, that benefit also means that we’re responsible for our own moods. If you work independently and you’re having a down day, there’s no one in the office or cube next door to perk you up. According to Health Central,  low self confidence is often the hidden source of depression, stress or anxiety. You may be feeling less than confident about a new project, client…
  • Self-Employed Health Insurance – Your Questions Answered

    Kellye Crane
    28 Aug 2014 | 6:13 am
    One of the most vexing challenges facing many self-employed solo and small businesses is health insurance – and this challenge has only become more complicated in recent years. This week, during our #SoloPR Topic Chat on Twitter, we were joined by Angus McRae, a 25-year veteran insurance broker who is extremely knowledgeable on the Affordable Care Act (ACA) and specializes in providing individual health insurance, from both private insurers as well as healthcare.gov. Read on to view the questions, top tweets, and to download the full transcript. We addressed top questions from the…
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    Paul Stallard's PR Blog

  • Please vote: The @BerkeleyPR website is up for design award

    Paul Stallard
    22 Aug 2014 | 2:28 am
    Our brilliant new website, created in-house by our super talemnted team is up for a design award but needs votes. The Awwwards recognise the talent and effort of the best web designers, developers and agencies in the world…….and I believe our team deserve to be sat alongside them. It literally takes no more than 30 […]
  • Seven tips for an out of office message

    Paul Stallard
    5 Aug 2014 | 3:30 am
    One of my good friends always has an out of office on. Mainly because she is travelling a lot with work but I am now used to receiving one every time I drop her a line. Hers are actually pretty good and matched with FB and Twitter updates I can generally work out if I […]
  • @Bytenight needs you #ThamesValley

    Paul Stallard
    23 Jul 2014 | 4:11 am
    At a time when most people are thinking about their summer holiday and relaxing on an exotic beach I am thinking about sleeping rough in Reading on a potentially cold and wet October night. Why would I be doing this? Well because I am a supporter of the fantastic charity event Byte Night that supports […]
  • Timekeeping tips to reach the top

    Paul Stallard
    23 Jul 2014 | 1:22 am
    I was sat on the exercise bike at the gym (honestly, I do go sometimes) and instead of pushing myself to feel the burn I was being a bit lazy and reading the June issue of GQ. One of the articles really caught my eye. It was by Paul Henderson who had interviewed five eminent […]
  • PR Week 2014 Shortlist – my experience as a judge

    Paul Stallard
    22 Jul 2014 | 5:21 am
    This week PR Week announced their shortlist for the 2014 awards, which I am delighted to say Berkeley PR has been listed in the best technology category. The previous week I had been involved in judging the awards (not the one we were shortlisted in though!!). What an experience. About a month ago I was […]
 
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    PR Meets Marketing

  • Top 3 Similarities and Differences Between Product Marketing and General Marketing

    Cece Salomon-Lee
    22 Aug 2014 | 7:02 am
    Earlier this year, I shifted from general marketing into product marketing. Since the move, I’ve found myself explaining the differences between the two. Yet I’ve realized there are many similarities. I’ve noticed these 3 ways that these roles are similar and different at the same time 1. Messaging and positioning – Product marketing requires strong skills in messaging and positioning like any good marketer. While a marketer may focus on corporate-level messages, product marketers drive how a company talks about their products internally and externally. 2. Personas –  While the…
  • The 5 W’s of Content Marketing

    Cece Salomon-Lee
    19 Feb 2014 | 4:02 pm
    Via Flickr Leol30 According to a study by MarketingProfs and the Content Marketing Institute, nearly 93% of marketers use content marketing today. I would even argue that public relations professionals whole job is about content marketing in one form or another. I had the opportunity to look at content marketing from the PR side as well as the marketing. Regardless of who’s doing it, content is more than putting words to paper and hoping that someone will read them. It starts with understanding the 5 “W’s” of Content: Who will consume the content I’m creating; What type of…
  • A Marketing Professional’s Letter to Telemarketers

    Cece Salomon-Lee
    28 Apr 2013 | 3:16 pm
    via Flickr by Seattle Municipal Archives Dear Telemarketers, I understand your job is difficult. You have to make dozens if not hundreds of calls every day. You have quotas to make. You’re judged not by the quality of your conversations but by the quantity that you make and how many result in the desired outcome. You have it rough and I don’t envy you. I receive a lot of these calls. On average 3-5 a week. I’m not sure how I ended up on these lists but I have a sneaky suspicion that those “free”subscriptions to industry publications exact the price of selling…
  • The Impact of Boston

    Cece Salomon-Lee
    20 Apr 2013 | 8:56 am
    This past week has transfixed the entire country. From the bombings at the Boston Marathon to the unbelievable climax in Watertown, I’ve been overwhelmed with a mix of emotions. * With my husband originating from Boston, there were waves of relief as each person checked in to say they were safe * Sadness as I learned about the lives forever changed by this heinous act * Empathy for our friends who were on shift at the hospitals receiving the injured * Elation as I watched the eventual capture of the infamous suspect #2 But what struck me most about this past week, as I can only begin to…
  • Presentation 101: The Brilliance of Speaking Simply

    Cece Salomon-Lee
    11 Sep 2012 | 8:17 pm
      The last two weeks has been a master class on how to present brilliantly or poorly as that may be. While I am admittedly a Democrat and mainly watched the Democrat National Conference, my points are not based on party affiliation. Rather it’s about the power of speaking simply to convey a message. This is an issue not related solely to politicians, but any person who presents publicly. A powerful speaker is remembered long after the speech has concluded. And the single quality that all memorable speakers have? Simplicity. Here are four tips to brilliant speaking: Tell a story…
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    Everything PR

  • The NFL’s PR After Recent Bad Publicity

    admin
    18 Sep 2014 | 8:42 am
    The Ray Rice and Adrian Peterson stories have been major PR hits for the NFL, and the players in the NFL seem to have already written off the league office. These players will continue to play, but it appears that they do not trust the league. However, the league is taking an even bigger PR hit in the American public eye. What Has Happened? People who watch the NFL do not seem to trust the league or its owners. When people watch the NFL, they see a violent that has violent players. People are wondering if the violence is a result of the violence that these players are paid for every week.
  • MP & SILVA WANTS A NEW PUBLIC RELATIONS COMPANY

    admin
    18 Sep 2014 | 6:41 am
    MP & Silva is a leading international media company that owns, manages and distributes television and media rights to some of the most prestigious sports events around the world and is seeking a PR Agency. With 18 offices around the globe and an annual turnover of USD 650 million, we are leaders in the Asian market and very strong in Europe. MP & Silva is considered the top 3 sports media rights agency in the world and is ahead of IMG in international sports rights distribution. MP & Silva’s portfolio are heavily based on soccer rights, including the FIFA 2014 World Cup, English…
  • PR News PR Agency Elite Awards Recap

    admin
    18 Sep 2014 | 6:29 am
    As 2015 is swiftly approaching, it’s time to reflect on the past year and acknowledge and celebrate the PR agencies who have shown remarkable work in social media, employee relations, digital and beyond. PR News, an intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits, does just that through its award program which provides PR professionals the opportunity to strategize, learn and network while showcasing their best communication initiatives. PR News Awards include: PR People, Rising PR Stars 30 & Under, Digital, Top Places to…
  • New Buffer Laws for Cyclists

    admin
    16 Sep 2014 | 2:01 pm
    A multitude of states have passed so-called “buffer laws” that specify the distance a motorist must keep away from a bicyclist while passing them on the road. California is one of the most recent states to enact the law, specifying a distance of three feet, says George Galgano – a lawyer from NY.. The buffer laws can be seen as simply a more exact requirement than laws already in place. Previous laws provided vague language, such as “safe distance,” which is impossible to truly legally determine. Everyone hopes that the new law will help keep riders safer. The Advantages of the…
  • How to Market Web Apps Online

    admin
    16 Sep 2014 | 9:34 am
    With more than 1 billion websites that are online every day, it is difficult to get the attention from people whom you want to market your product, especially if you’re still starting to grow your brand from scratch. In the tech industry, there are already existing websites that are dominating the web in providing great content (blog posts, reviews, guides) to people they want to target. If you’re a web app site owner, there are tons of things that you need to consider not to get behind from the competition and still attracting sales from your targeted customers. In this post, I’d like…
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    Blog | Stalwart Communications

  • Snapchat: Potential Sleeping Giant

    David Oates
    12 Sep 2014 | 3:14 pm
    Many of you may have heard of the popular application, Snapchat, which is available on any app store, for nearly any smartphone, nowadays. The app, which has 100 million monthly active users, gives people the ability to take photos or record videos, then send them to other users, after which, the content will disappear in a short amount of time. While there has been published evidence that the Snapchat demographic is typically among the older teens and the millennials, there is a case that can be made that it could help businesses develop their brand, if that is your target audience. By using…
  • Malaysia Airlines Catches Heat For “Bucket List” Contest

    ajamison
    3 Sep 2014 | 12:44 pm
    TIME recently shared Malaysia Airlines Asked for Travelers’ “Bucket Lists” in Ill-Advised Contest and my immediate thoughts were: How many people reviewed and approved this idea before the contest launched? What level of experience and knowledge does their PR and Marketing team have in reputation management?  What in the world were they thinking?  Bucket Lists are associated with things you want to do before you die. It’s not exactly the phrase you’d want to incorporate into a contest after the MH17 and MH370 tragedies. Malaysia Airlines has a huge challenge ahead of them in…
  • Memo to Division I Athletes - Own Up to Your Stupidity

    David Oates
    27 Aug 2014 | 10:42 pm
    If you don't, your day in the sun will turn into a PR nightmare and everything you've worked for will be gone in a New York minute. Isn't that right, recently named USC Captain turned suspended has been Josh Shaw?? LA TIMES - Josh Shaw admits he lied and is suspended by USC but questions remain By GARY KLEIN, LINDSEY THIRY Josh Shaw, a hero for a matter of hours, is now known for a lie. With the Trojans' opener against Fresno State just days away, the USC senior football team captain Wednesday told school officials he fabricated a story about rescuing a nephew in a pool and lied about how he…
  • My Internship Experience at Stalwart Communications

    David Oates
    21 Aug 2014 | 1:15 pm
    During my summer internship at Stalwart Communications I gained an incredible amount of experience.  Coming in as an intern, I did not know what to expect, but I had a few goals in mind. I really appreciate the help of everyone, and the willingness to teach me the things needed to thrive in the PR industry.  Some of my memorable experiences this year include going to KUSI and Fox 5 studios, our team building outing at Fitwall, Chargers training camp, and meeting Consumer Bob at gap intelligence! I enjoyed working with everyone, especially Elizabeth, she was my summer lifeguard! Thank You…
  • GoGo SqueeZ’s rotten crisis communication approach

    David Oates
    15 Aug 2014 | 3:43 pm
    As a mom, I’m always interested in product recalls or issues related to baby products. I recently came across a post in a Facebook group that called out GoGo SqueeZ, a company that makes baby food pouches. The mother took to the company’s Facebook page and shared (with a photo) that one of the pouches contained mold and as a result of her son eating it, he was hospitalized. How did GoGo SqueeZ respond? With a big, fat delete. When I read this, I couldn’t help but cringe. A company should never delete a comment like this. It not only makes them look guilty from the start, but what’s…
 
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    prTini

  • Time Management 101: 8 Tips to Maximize Your Day

    Heather Whaling
    17 Sep 2014 | 5:00 am
    With so much technology at our fingertips and a smattering of random 30-minute meetings on the calendar every day, it’s a wonder we get anything done sometimes. Finding new apps and tools to better manage our calendars and to-do lists is helpful, but those are simply band-aid solutions to a much larger problem. What’s more important is being more thoughtful and intentional about how we spend our time. Below are a few ideas and best practices we’ve implemented at Geben to maximize our time every day (Shout out to Megan Severs, our VP of client strategy, for compiling this list!):…
  • Apps to Regain Control of Your Inbox + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    12 Sep 2014 | 6:18 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  7 Apps to Help You Regain Control of Your Inbox Social Media Lessons from DiGiorno’s Hashtag Fail How to Effectively and Accurately Use Data to Inform Your Social Media Decisions The Absolutely Essential but Most Overlooked Skill You Need in Management After Ray Rice, the NFL Needs to Go Big to Restore Brand With Women With a Big Push From Facebook, Facebook Video Is Booming. Heads Up, YouTube. DiGiorno Is Really, Really Sorry About Its Tweet…
  • What’s in Your PR Toolkit? (September #pr20chat Details!)

    Heather Whaling
    8 Sep 2014 | 4:00 am
    What are your favorite tools for managing online communities? What technology do you use to stay connected/build stronger relationships with your network? What apps keep you focused and increase your productivity? And, what blogs do you read to stay one step ahead? Tomorrow at 8:30p ET/5:30p PT, the PR 2.0 Twitter chat (#pr20chat) is back! This month, we’re teaming up with PR Student Chat (#prstudchat) for #PRToolkit – a joint discussion to help students and professionals alike maximize their PR, marketing and social media initiatives throughout the fall (and into 2015). We’ll cover…
  • The Difference Between PR and Media Relations + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    5 Sep 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  30 Little-Known Features of the Social Media Sites You Use Every Day Instagram’s #Hyperlapse Racks Up 119k Posts in First Week 25 Ways to Tighten Your Writing Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore The Dangers of Cause Marketing Want to Go Viral? It’ll Take a Lot More Work Than You Think Since You Can’t Manipulate Time, Try These 13 Time-Saving Tips Instagram: How the Must-Have App Became the…
  • Meet + Tweet: 15 (More) Pros to Follow

    Heather Whaling
    1 Sep 2014 | 4:30 am
    Make the most of your day off by connecting with some of the industry’s brightest minds (While you’re at it, don’t forget to sign up for our e-newsletter, A fresh AP[PR]OACH, to get a new Meet + Tweet suggestion sent to your inbox every Wednesday): @aerocles: Agency pro. Brand hacker. Columnist. Digital strategist. You name it, David Teicher has done it (or written about it). David’s varied expertise makes him a go-to guy for real-time industry news, trends and analysis … and a must-follow for smart, savvy PR pros. @CharlieCurve: The amount of wisdom Charlie Wollborg can pack into…
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    theblueballroom

  • A Senior Graphic Designer Minute

    Sophie
    18 Sep 2014 | 5:19 am
    Next up on my minute interviews with the team is Gill, our Senior Graphic Designer. Gill has been with us for a decade, through thick and thin – she’s our design rock, fountain of design knowledge, you get the gist, we love her. What is your favourite thing about being a Senior Graphic Designer (SGD), especially agency side? When you work in an agency you never know what sort of work will come in from day-to-day. I get to work on many different collateral using many different styles from across different companies - which makes the job much more interesting than just working with…
  • A long and winding road – to success?

    Jennifer A
    17 Sep 2014 | 8:25 am
    I recently had the opportunity to spend 13 hours driving around with a Zen happiness guru. OK, she wasn’t officially a happiness guru, she was a lorry driver. A five-foot-two inch, 34-year-old woman who has been driving the largest rig allowed on UK roads for the past 11 years, and who, as far as I know, has never sat on a meditation pillow or studied the dharma. But she might as well have. A few gems from our day: “You can know a road, but you can’t know what is around the next corner;”  “In this job, you create your own mood. You have to relax and not let anything get to you;”…
  • The trade-off between megabucks and job satisfaction

    Cara
    16 Sep 2014 | 7:21 am
    Last night I watched a really interesting programme on BBC2 called Traders: Millions by the Minute, which followed traders, from those old-school people who work in ‘the pit’ through to trainee hedge fund managers, and the future: a Dutch trading company whose billions of dollars are traded by logarithms run by computers, not humans. These traders are lured by money, of course, but the programme also explored the addictive nature of trading. Just like for gamblers, with ‘just one more click’ they could make a killing. And round the clock, somewhere in the world a…
  • thefuturestory – The Power of One

    Emily Bateman
    15 Sep 2014 | 2:12 pm
    There were many aspects when starting my new role at theblueballroom that excited me, thefuturestory being one aspect in particular. I am proud to be project managing our next event which is coming up soon on the 15th October at the RADA studios in London. The superb venue full of character, teamed up with insightful speakers and lots of opportunities to learn and share ideas with like-minded people is truly an exciting thought. How often do you take the time to think about your role and its influence within the workplace? For many of us the answer will be, not often enough. Immersed in a…
  • What’s new with Content?

    Emily Bateman
    9 Sep 2014 | 8:43 am
    As previously mentioned by Cara in her blog post “Learning about content marketing” I recently joined a webinar called “What’s next for content?” The three influential speakers were Susan Rafizadeh Director of Global Marketing at SAP; Bayard Saunder Director of Internet Sales and Marketing at The General Insurance and Ann Marie Gothard Director of Communications at EmblemHealth. It was an interesting discussion on the popular topic of content marketing that we at theblueballroom have mastered over the years. Here are a few highlights: Do you think that the content marketing space…
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    Sword and the Script

  • Good Customer Service is Good Marketing

    Frank Strong
    16 Sep 2014 | 3:00 am
    When customers have great experiences with businesses something magical happens:  They tell other people.  In this way customers are a little bit like money in that it usually takes some to make some more. For a couple years now, and perhaps longer, my sister and brother-in-law have purchased a subscription to the Cellars Wine Club as a Christmas gift for me.  Each month the company ships out two bottles of wine – with an accompanying one page summary of each wine describing the origins and making of the wine being shipped.  One might argue the company is selling wine education, rather…
  • Frequency Hop: The Social Conversation Fragments

    Frank Strong
    9 Sep 2014 | 3:00 am
    A secure radio transmission broadcasts a signal in tiny fragments on more than 100 different frequencies per second.  To understand the message, a receiving radio must be scanning those channels in exactly the precise sequence as the transmitting radio. The concept is called “frequency hop” and it is another layer of security in the radios the Army fields to ground troops.  Of course the messages are also encoded and without the key, the communications are unintelligible. The keys are changed frequently. An advantage of frequency hopping is that it’s virtually impossible to jam a…
  • Off Script #9: Steveology on PR, Content and Net Neutrality

    Frank Strong
    2 Sep 2014 | 3:00 am
    A few years ago, I met him out on the social media trail. How it happened, I can’t quite recall, but over time, we just sort of took to each other. Of all the things that Steve Farnsworth is – a man who counts IBM as a client, a regular on social media power lists, and ubiquity on the web – one that stands out for me is his approach-ability. He’s brilliant — and a genuinely good guy. One of the most amazing things about the web – indeed one we take for granted today – is the opportunity to meet people we might not ordinarily meet.  Steve and I are on opposite coasts, and…
  • As Google Authorship Ends, Finger Pointing Begins

    Frank Strong
    29 Aug 2014 | 2:14 pm
    Googler John Muller announced in a Google+ update that Google was ending its Authorship project. There was the usual, perhaps deserved, criticism of the search company – because it seems to dabble in products, gets users hooked and then dumps them both. “After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement. Suffice to say, the web community, particularly digital marketers, ought to be well used to this by now.  Google has killed more than 3,000 projects…
  • Are Trade Shows still a Good Place for PR Launches?

    Frank Strong
    26 Aug 2014 | 3:00 am
    by Frank Strong One hundred and forty seven. That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. The PR pitch deluge inevitably follows. When I gear up for a conference, it’s all I can do to knock out an endless stream of action items in…
 
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    Crenshaw Communications

  • PR Debate: Big Data vs. Big Intuition

    Marijane Funess
    17 Sep 2014 | 6:31 am
    Has all the focus on Big Data steered smart and experienced PR people away from one of our greatest strengths – our intuition? This will be just one of the big issues tackled at the Council of PR Firms Annual Critical Issues Forum in New York on October 23.  The speaker, Teddy Goff, Partner, Precision Strategies, led the digital strategy team that helped get President Obama elected twice by connecting the people to the politician online. His team was responsible for President Obama’s massive online presence and he is part of a consulting firm that seeks to do the same for others.
  • Is “Big Data” In PR’s DNA?

    Dorothy Crenshaw
    15 Sep 2014 | 8:01 pm
    “Back then, I was a geek. Now all of a sudden I have a sexy job.” – Claudia Perlich, Chief Data Scientist at Dstillery and panelist at the upcoming Council of PR Firms Critical Issues Forum The rise of digital media and availability of ever-more granular data about how we use it have transformed marketing, but public relations has been a laggard in the data revolution. Yes, we know about data-driven marketing, most of us have promoted clients with a “Big Data” angle, but many of us remain in a state that a former client used to call DRIP (Data-Rich,…
  • 6 More PR Awards We’d Like To See

    Marijane Funess
    12 Sep 2014 | 11:30 am
    This witty post on 8 PR Awards You’ll Never See by Critical Mention’s Dave Armon looks askance at some less-than-scrupulous PR behavior, but it was food for thought for our team as we look back over a year in which we were recognized with three different “legit” PR awards for client campaigns. Awards criteria in our business are fairly similar; you describe the goals, strategies and tactical plan for a campaign and showcase outcomes that are presumably not simply a laundry list of media hits but those that show the campaign supported business goals. And while this…
  • Just One Crazy (PR) Idea…

    Marijane Funess
    9 Sep 2014 | 9:31 am
    I think they called the late, great Robin Williams’ cancelled TV show about ad execs “The Crazy Ones” because many great creative types are known for that one wacky idea. At our agency we subscribe to a school of thought that encourages – with limitations – the full expression and exploration of crazy ideas, provided there’s a “sane” foundation that means the idea might turn into a workable concept. We’ve all experienced the “that’s so crazy it just might work” phenomenon, like our creative job searches for clients, or…
  • Exposing Apple’s PR “Secrets”

    Dorothy Crenshaw
    8 Sep 2014 | 6:59 pm
    “Seeing Through The Illusion: Understanding Apple’s Mastery of the Media,” a blog series on 9to5mac.com, has had the tech PR community fairly riveted over the past week. The posts were hyped as pulling back the curtain on the PR and message control machinery behind Apple’s famous “reality distortion field.” The words were coined about Steve Jobs’ personal magnetism, but it’s a pretty fair description of its PR, too. But as much as they like to throw stones, no one has built up the reputation of Apple’s PR dominance more than the…
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    @jspepper

  • My Farewell To A Movement: Eight Years of BlogHer

    Jeremy Pepper
    26 Aug 2014 | 9:30 am
    Melancholy. That's probably the best word to describe BlogHer 14; it wasn't just me, but in talking to the women I've become friends with (around the world) at BlogHer, many of the veterans came to say goodbye to what has been an amazing 10 year ride.†My first BlogHer was the second year. I could't convince work to pay for it, or to allow me to skip work on Friday (amazing how the agencies wouldn't really grok it for a while - or still, for some struggling with social media and paid/earned media) but I went down to San Jose on Saturday and was allowed in (thanks Jory, I never forgot that).
  • The absolutely positively only PR lesson you need to learn from Bridgegate to be a better PR person

    Jeremy Pepper
    15 Jan 2014 | 6:29 pm
    Pick up the fucking phone.NB: I'm testing out Upworthy-style headlines for my posts. You like? NB: There's likely going to be an uproar about ethics and such from organizations that purport to represent PR. Ignore them. Those groups don't do PR in a real world, but in their own little fantasy worlds. The sky is probably pink there and there's only black and white, no grays.NB: If you don't know what Bridgegate is, and you're in PR, you're really depressing and should learn to read all news. Here's a link.NB: FUD always works. Always.
  • Nine Years of Blogging - And The Voice Doesn't Change

    Jeremy Pepper
    21 Aug 2012 | 8:27 am
    My blog-iversary was July 2.Nine years of semi-blogging on this Blogger platform that I pretty much refuse to leave, even though I have jspepper.tv to do something with (the eventual idea was to aggregate everything on one page but my About.me page does that well enough anyway). Plus, hard to replace SEO for 9 years.In the 9 years - yes, 9 years, longer than most other people besides a handful of others - I have seen people come and go. I've seen the "popular" bloggers in public relations turn to social media advocates, and then fall to the side of less importance because they, well, never…
  • Monday Morning QBing: Missoni for Target

    Jeremy Pepper
    19 Sep 2011 | 7:25 pm
    So this weekend, I went to Target to buy some stuff - you know, essentials like orange juice and Pop-Tarts - and pick up some Missoni for Target socks.Yes, I knew there was a run on the Missoni products, but I figured I was safe with socks ... but nope for both Targets (they're 1 mile away from each other, don't ask).Credit to Target - they did an amazing job with the pre-launch; they were in men's and women's fashion magazines, there was a great buzz built up for the launch.PR issues for Target - they were wiped out of products almost immediately, and the website was unable to sustain the…
  • Fools Rush In ... to new Social Media Sites

    Jeremy Pepper
    5 Jul 2011 | 7:19 pm
    Google+: it's the hottest thing in social media since, well, the last hottest thing (is that Empire Avenue or Quora or something else I'm missing?) But like all hot things, you get burnt if you jump in to fast.Now, we already had the Google+ social media posts - to the point that most of them are just drafting on a hot news item. Are most of them newsworthy or, well, necessary? No. Hell, some of them have just been based on the announcement.Okay, here's the skinny: Google+ has launched, and a land rush of social media and PR people - and technology pundits - got access. And they're…
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    Storytelling Techniques For Effective Business Communications

  • Just Like Bad PR, There’s Bad Journalism Out There

    Lou Hoffman
    16 Sep 2014 | 8:33 pm
    Journalists enjoy taking a shots at the PR profession, often with justification. From classics like BusinessInsider’s “Dear PR Lady, Here’s Why I Didn’t Open Any of Your 3 Email Pitches” to my own “Why Journalists Get Cranky About PR,” this genre delivers a never-ending stream of commentary. Flipping the equation, PR is reticent to return the fire for fear of biting the keyboard that feeds it. Naturally, I feel such fear is misplaced. Which brings me to a recent episode of bad journalism, a USA Today feature with the headline, “7 Companies Outspend Apple on Innovation,” by…
  • Six Narratives That Make up My Leave-behind Pack for Storytelling Workshops

    Lou Hoffman
    9 Sep 2014 | 8:33 pm
    One of the best parts of my job involves conducting storytelling workshops. It’s both fun and satisfying to help participants connect the dots to a simple premise: Given a choice between “interesting” and “dull,” human beings pick “interesting” virtually every time. I’m constantly refining the package shared with participants in our workshops for business storytelling. Lately, these are my go-to narratives: The Secrets of Storytelling: Why We Love a Good Yarn (Scientific American; link takes you to syndicated content):  There’s a fair amount of science that makes a case for…
  • Removing the Tension from the Budweiser Puppy Love Video (Literally)

    Lou Hoffman
    7 Sep 2014 | 8:33 pm
    I love talking about failure in the context of business storytelling. It’s a tough one for executives because it’s counterintuitive. You never hear about a company hiring a PR agency “to get the bad word out.” Yet, the ability to bring failure or even a problem to the narrative is what separates industrial-grade storytelling from “but enough about me; let’s talk about me” copy. Whether you call it tension or drama, there is none unless something bad happens, which sets the stage for the company to demonstrate its character in overcoming the bad stuff. As a tool to hammer home…
  • Companies Still Embracing a Command-and-control Model for Social Media

    Lou Hoffman
    3 Sep 2014 | 8:33 pm
    Like Mr. Quixote swinging at windmills, companies continue to go down the futile path of trying to control social media. A couple years ago I wrote a post advocating for the Piggly Wiggly approach to social media. If you’re not familiar with the Piggly Wiggly, the company’s founder Clarence Saunders invented the concept of the self-serve grocery story. U.S. Patent No. 1,242,872 captures the invention in all its glory (and you thought Amazon’s one-click checkout was innovation). At the time, everyone thought Saunders was crazy, that allowing customers to pick their own groceries from the…
  • Never-before-seen Footage from “The Graduate”: Mr. McGuire Talking to Dustin Hoffman About Content

    Lou Hoffman
    1 Sep 2014 | 8:33 pm
    Everyone has the content religion. If you toil under the marketing umbrella, your updated job description likely includes the word “content.” And publications ranging from BuzzFeed to Fortune to BusinessInsider have created business units to address — that’s right — developing content for companies. Which explains why the mantra, “Content Is King,” has been chanted into the ground. We tend to think of this infatuation with content as a recent phenomenon, that the rise of digital media prompted the invention of content (now there’s a patent with value). But is this so? I…
 
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    AdamVincenzini[dot]com - an Australian content marketing and social media blog

  • A guide to realistic social media measurement and performance analysis

    Adam Vincenzini
    16 Sep 2014 | 10:04 pm
    Social media measurement and performance analysis is one of the most debated topics in the current marketing environment. Recently I hosted a workshop for...The post A guide to realistic social media measurement and performance analysis appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • Yellow Social Media Report 2014: Tiny Takeaways

    Adam Vincenzini
    28 May 2014 | 7:54 pm
    Yellow Social Media Report 2014: Tiny Takeaways The Yellow Social Media Report 2014 has just been released. In the last couple of years it...The post Yellow Social Media Report 2014: Tiny Takeaways appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • 8 Lessons From The First 8 Months Of My Start Up

    Adam Vincenzini
    18 Mar 2014 | 6:28 pm
    My start-up, Kamber, is nearly eight months old and it would be an understatement to say I’ve learnt a few things during that period....The post 8 Lessons From The First 8 Months Of My Start Up appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • Exclusive Report: Facebook Organic Reach Has Not Decreased For All Brands

    Adam Vincenzini
    5 Jan 2014 | 5:51 pm
    39% of Facebook pages saw an increase in Organic Reach in December 2013 The changes made to Facebook’s news feed algorithm have been the...The post Exclusive Report: Facebook Organic Reach Has Not Decreased For All Brands appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • 14 Social Media Trends for 2014 (Full Presentation)

    Adam Vincenzini
    2 Dec 2013 | 3:49 pm
    Social Media Trends 2014: #14for14 SlideShare Summary Over the course of the last month 14 blogs posts have been featured over on the Kamber blog...The post 14 Social Media Trends for 2014 (Full Presentation) appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
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    Your Story

  • Eight Health Workers and Journalists Helping Fight Ebola Killed in an Attack in Guinea

    Jessica
    18 Sep 2014 | 4:52 pm
    Five health workers and three journalists were killed in an assault on a team who was trying to raise awareness about the danger of Ebola virus among the locals of a remote village of Guinea’s southeast part, a government spokesman said on Thursday. Government spokesman Albert Damantang Camara said the eight bodies were found in a village latrine in Wome, a community near the town of Nzerekore, in southeaster Guinea, where Ebola was firtrst recorded in March. Three of the victims had their throats slit. Guinea’s Prime Minister Mohamed Saïd Fofana said the team of Ebola educators…
  • Ben Affleck Admits Counting Cards in Las Vegas

    Jessica
    18 Sep 2014 | 3:51 pm
    Oscar-winner actor Ben Affleck admits of counting cards while playing blackjack in casinos and some casinos have requested that he not play blackjack at their tables because he uses the betting tactic. However, the actor denied that reports that his wife Jennifer Garner was upset with him over the casino incident and they were having marital problem. In April, Affleck hit headlines after he was kicked out of Hard Rock Casino in Las Vegas for allegedly counting cards and reportedly banned for life from playing blackjack at the casino. While not illegal, counting cards is not generally…
  • 4 Hurt After JetBlue Plane Makes Rough Emergency Landing at California Airport

    Jessica
    18 Sep 2014 | 2:25 pm
    A JetBlue plane makes an emergency landing on Thursday at the Long Beach, California airport following an engine trouble, four people on board the flight were injured, an airport spokeswoman said. Stephanie Montuya-Morisky, Long Beach Airport spokeswoman, said the JetBlue Flight 1416 was carrying 142 passengers and five crew members when it departed for Austin in Texas but had to return to Long Beach airport after an overheating warning from one of the engines. She said all 142 passengers were moved out of the plane by slides soon after it landed at 9:30 a.m. PDT. Four passengers received…
  • Toronto Mayor Rob Ford Releases Statement Before Chemo Begins

    Jessica
    18 Sep 2014 | 1:54 pm
    Toronto Mayor Rob Ford releases an audio statement from his hospital room on Thursday just hours before he starts with his chemotherapy session to beat cancer, and urges people to vote for his brother for mayor. A day earlier, Ford’s doctor announced that he has a malignant liposarcoma, forcing him to drop for re-election. His doctor, Dr. Zane Cohen, said the Toronto mayor will get two cycles of chemotherapy over the next 40 days in an effort to shrink the tumor. Zane added the tumor has not spread to organs and surgery may or may not be necessary. Ford announced last week that he withdrew…
  • ISIS Releases Propaganda Video Showing British Hostage

    Jessica
    18 Sep 2014 | 12:41 pm
    The Islamic State releases a video on Thursday purportedly showing a British journalist held hostage by the militant group who says he has been abandoned by his government and vows to reveal the “truth” about ISIS. The three-minute video showed British journalist John Cantlie wearing an orange shirt with his hands clasped on a table and sitting alone in a dark room. He talks calmly as he address addresses the camera and appeared to be reading from a script. He criticizes the war against ISIS and says that he and other U.S. and British hostages have been abandoned by their respective…
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    Online PR and social media agency - Liberate Media » Blog

  • Social Network cheat sheet

    Lloyd Gofton
    17 Sep 2014 | 2:34 am
    Our friends over at Prohibition PR have developed this social network cheat sheet, which we thought was very useful... The post Social Network cheat sheet appeared first on Online PR and social media agency - Liberate Media.
  • Liberate Media at ESOMAR Congress

    Lloyd Gofton
    1 Sep 2014 | 2:10 am
      ESOMAR Congress begins next week (September 8th) in Nice, France. As the biggest event in the... The post Liberate Media at ESOMAR Congress appeared first on Online PR and social media agency - Liberate Media.
  • Case study – Turning WiFi Purple

    Lloyd Gofton
    22 Aug 2014 | 12:56 am
      We have published our latest case study detailing our work to date with Purple WiFi, the... The post Case study – Turning WiFi Purple appeared first on Online PR and social media agency - Liberate Media.
  • There is no secret to BuzzFeed’s success, it’s social supply and demand

    Lloyd Gofton
    14 Aug 2014 | 7:53 am
      BuzzFeed’s recent valuation of $850 million, following its $50 million in new venture capital from Andreessen... The post There is no secret to BuzzFeed’s success, it’s social supply and demand appeared first on Online PR and social media agency - Liberate Media.
  • New York hotel fines guests $500 for bad online reviews

    Lloyd Gofton
    5 Aug 2014 | 8:48 am
    The Union Street Guest House in New York has taken the interesting step of threatening to fine... The post New York hotel fines guests $500 for bad online reviews appeared first on Online PR and social media agency - Liberate Media.
 
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    CyberFootprint

  • Creative Mornings Prague: Failure

    Honza Felt
    31 Aug 2014 | 8:28 am
    “Fail early, fail fast.” This entrepreneurial mantra has been embedded in my mind for a while. To learn more about the exciting phenomenon of screwing up, I have attended a Creative Mornings Prague lecture on failure and I learnt that… …whoa, back it up a bit! You want insight, yet you don’t even know who was offering them. Karel Janeček is a massively successful entrepreneur mathematician turned philanthropist. He founded the most prosperous Czech company specializing in algorithmic trading and providing liquidity for financial markets (huh?). Before he made it…
  • Hidden Gems from TED: Hacking

    Honza Felt
    12 Aug 2014 | 7:26 am
    As you may or may not know, I’m a massive TED freak. I love to dig into a topic and absorb as much as I can of it. This week, I delved into data security, systems vulnerability and even cyber espionage. Here is the best of TEDx talks on the subjects. Enjoy! Top Hacker Shows Us How It’s Done From hacking regular locks to credit cards and malaria, Pablos Holman’s talk underlines the importance of addressing and patching any system’s vulnerabilities. After you will have seen it, chances are you will not look at systems surrounding us the same way. Hacking 101 Frank Heidt…
  • The Future of Customer Service on Social Media

    Honza Felt
    17 May 2014 | 7:32 am
    The lines between customer care and social media marketing are becoming increasingly more blurred. Let’s look at the situation we find ourselves in. Customers are demanding better service. Companies are trying to create and maintain more personal outreach initiatives via social media. Social marketers are desperately trying to predict the future. Indeed, what does the future hold? Vít Horký from Brand Embassy and Lenka Krsová from Charles University tried to answer this pressing question at its #futurecare mini-conference this Wednesday. However, the star of the evening was Polle de…
  • AnonymouS Bar: Remember, Remember

    Honza Felt
    13 May 2014 | 8:19 am
    Although I write here more about PR or analytics, I could not pass up sharing my experience of one of the best bars in Prague. The second you set foot into AnonymouS Bar (Michalská 12), you know something is off-balance. You start feeling that this is a place unspoiled by the hegemony of the ruling elite. It’s a place where your inner rebel can retreat for an old-fashioned cocktail after blowing up British Houses of Parliament along with Old Bailey. Disclaimer: If you haven’t seen V for Vendetta, many cultural references of this place are not going to make sense. Seriously, watch…
  • WTF Is… Google Analytics Edition

    Honza Felt
    27 Apr 2014 | 5:06 am
    Whenever I talk to someone about Google Analytics, I often get asked about a lot of essential and easily accessible information. To make things easier for everybody, here is an overview of them. Enjoy. If you want to ask about something relating to GA, go for it in the comments or contact me directly. This post is going to expand as I add more questions, so watch it for some more information about GA. What is a session? What is the difference between a pageview and a visit? What is a conversion? What are metrics and what are dimensions? I don’t understand it! What is the difference between…
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    Public Relations Sydney

  • Media kits: What is a media kit and why do you need one?

    Catriona Pollard
    14 Sep 2014 | 11:00 pm
    A media kit is a document containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. It should be a one-stop shop for all of the information journalists need. In the past a media kit was often presented in a cardboard folder, but now thanks to the digital revolution, most media kits are in PDF format and can be downloaded from your website or…
  • PR consulting: Why your business should care

    Catriona Pollard
    8 Sep 2014 | 8:25 pm
    People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you. A public relations campaign can help your business enormously and it doesn’t have to be expensive. You basically have two choices when it comes to a PR campaign: you can either do it yourself or hire a public relations agency. There are a number of benefits from getting PR consulting from a well-respected PR agency. These…
  • Media interview tips: How to prepare for TV, radio and print media interviews

    Catriona Pollard
    1 Sep 2014 | 8:21 pm
    When you’re asked to be interviewed in the media, it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Through understanding the unique requirements of each medium, you can put your best foot forward and have a successful interview that will benefit your business and your brand. Here are our top media interview tips for you to consider before your next media interview. Media interview tips Radio The main feature of radio is that it is a personal medium. Radio gives the illusion of a one-to-one…
  • How to effectively use an email newsletter in your business

    Catriona Pollard
    24 Aug 2014 | 3:00 pm
    Have you thought about developing an email newsletter for your business? Not only is it a great way to share your stories, it can also be a powerful marketing tool providing useful information to the reader while indirectly promoting your services. As part of any PR strategy a newsletter helps you improve communication channels with clients, share good news stories, share expertise through tips and also assist you in building a database of potential clients. Here are some tips to get you off to a strong start. Make it regular The first step is to ask yourself – are you committed to…
  • 5 Tips for great PR story angles

    Catriona Pollard
    18 Aug 2014 | 3:00 pm
    Journalists hate receiving generic story angles. They are often overwhelmed and overworked, so don’t have the time to come up with interesting angles related to your business. For this reason, it is essential to research the publication and the type of readers before you contact the journalist with your story idea. When you approach a journalist with a compelling and interesting PR story angle, you are much more likely to capture their attention and interest. Here are our five top tips for finding great PR story angles you can use to pitch to journalists. 1. Brainstorm using the…
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    PR Fuel - Public Relations News & PR Tips

  • Cultivating Interest Online Takes the Right “Ingredients”

    prfuel_rb
    16 Sep 2014 | 3:30 am
    Boy do I love breakfast. On Saturday mornings I like to wake up and make breakfast for everyone even though I don’t particularly know how to cook. But it’s fun to get all sorts of stuff together, most of it fried, and chow down to start the weekend off right. Of course we have to make sure to move around after to burn it off, but it’s worth the exercise.  My latest meal got me thinking: these different ingredients to a delicious breakfast correlate to a successful and healthy interest online from your fans and customers. Inspiration is all around us when it comes to PR, and breakfast…
  • Finding Your Fans on Reddit

    prfuel_rb
    15 Sep 2014 | 3:30 am
    Despite its anti-corporate, anti-ad attitude, Reddit finds itself raided by businesses all the time. At any time you can hop on and find accounts that are pretty obviously business owned. They’ve never posted on the site before and suddenly adding funny images or pro-corporate AMAs. You may have even tried to do this before.  But here’s the thing – if you’re honest, and represent your brand honestly, you don’t have to do this kind of corporate espionage. It’s not a magic trick to get people to like you. In fact, celebrities go on there all the time representing themselves and…
  • Don’t Let Your Press Release Die in Obscurity Online

    prfuel_rb
    12 Sep 2014 | 3:30 am
    Having trouble getting your press release in the newspapers and magazines? Then your next inclination might be to take it online. You know there exists the possibility of thousands, even millions of eyeballs will see your press release there. It’s just whether or not you can get these eyeballs to click on your story.  And that’s the trouble – literally anyone can put up a press release on the web. Just throw it up on your blog or maybe get a local newspaper to put it up and there it is for everyone to see. But how many people are actually seeing it? Just because it’s on the net…
  • 4 Reasons Why Reporters Aren’t Taking Your Press Release Seriously

    prfuel_rb
    11 Sep 2014 | 3:30 am
    You can feel it through the computer. You get an email back from the reporter you sent your latest press release to and you can just hear them laughing as they respond. There’s a feeling they just aren’t taking your press release seriously despite the subject matter obviously not being a joke.  This can drive you crazy, but there’s always a reason for it. In fact, there are four big reasons why your press release isn’t working out. Check over your latest draft and see if any of these huge problems pop out at you. 1. It’s Not News This is absolutely without a doubt the biggest…
  • Should You Fake Your PR Personality?

    prfuel_rb
    10 Sep 2014 | 3:30 am
    Every PR pro knows the feeling: you got to post something on social media or write up a press release and you have a moment where you wonder about the tone you’re using. You start to wonder if it’s the right one for the business or if you should change it up. After all, just because YOU use that tone regularly, it doesn’t mean your business should.  But is this a wise choice? Should you fake your public relations personality? Or is it better to stick with reality? There are pros and cons to both, and it’s worth taking a look at. You want the best for your business and the right…
 
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    72Point » Blog

  • The Power Behind The Rainbow Laces Campaign

    Ruth Davison
    12 Sep 2014 | 6:26 am
    Paddy Power never fail to disappoint when it comes to PR and marketing. Previous examples of brilliance include their Luis Suarez advert, their break glass in an emergency Alex Ferguson, or their multiple world cup themed pieces. Their latest marketing campaign however, although less comical, surpasses all previous attempts. Working with sexuality charity Stonewall, Paddy Power have launched their #RainbowLaces campaign. The idea behind the campaign is to show solidarity for gay footballers and intolerance for homophobia in the sport by wearing, you guessed it, Rainbow Laces. Although the…
  • All I want for Christmas

    Gemma Francis
    11 Sep 2014 | 3:19 am
    Well, it’s that time of year again – the days are getting shorter, flip flops are being replaced by boots and some shops have started to put their Christmas cards on display. But while everyone else mourns the end of summer, for the world of PR, this means the start of a flurry of Christmas-themed activity. It’s a time of year when brands selling everything from toys and food to gadgets and clothes are desperate for coverage. We have already brainstormed several Christmas briefs, and at least one festive survey has been written ready for some December coverage. I’m sure this is only…
  • One Track Mind

    Doug Shields
    10 Sep 2014 | 7:25 am
    American playwright Edna St. Vincent Millay once wrote:  “My heart is warm with the friends I make,  ”And better friends I’ll not be knowing,  ”Yet there isn’t a train I wouldn’t take, ”No matter where it’s going.”  God bless Edna, because my experiences of trains over the last two years somewhat fly in the face of the idyllic image painted by the 1923 Pulitzer Prize winner. In late 2012, 72Point launched our PR News Clinics, a free sit down for PR people with senior members of our editorial team to run through ideas, briefs, pitches and…
  • So much for the silly season

    Doug Shields
    7 Aug 2014 | 6:01 am
    Well, that was that… ‘Silly season’, by far and away the best time of the year to deliver PR content to the UK’s national newspapers, passed by in a blur of war, death, phone hacking and paedophilia. (By the way, they are not in order of seriousness, they merely read quite nicely in that order). No room for tales of great white sharks being spotted off the Cornish coast this year – and subsequently very little room for PR stories. Last year was very different, the country was enjoying a feel good factor, the birth of the young Prince and Andy Murray’s…
  • Things you’d never see posted to Facebook

    Corinne Homer
    31 Jul 2014 | 2:56 am
    Here at 72Point, us Creatives (basically the survey-news equivalent of Apple geniuses, but better looking) like to head down to the board room every few days, briefs in hand, to conjure up enlightening ideas for you or your client. Each conference tends to follow the same path – we note the key themes of your brief, and from the conversations that follow, pin down some common opinions or day-to-day habits that are so relatable, they get us all talking over each other and spilling our tea. When comments such as ‘Oh God, me too!’ or ‘ALL my friends do that’ or ‘I think everyone…
 
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    Communications Conversations

  • Talking Points Podcast: The evolution of employee advocacy programs

    arikhanson
    18 Sep 2014 | 5:51 am
    My friend Kevin Hunt was flying solo on this week’s Talking Points Podcast. And it’s too bad, because it’s a topic I’m very interested in and would have loved to participate in (darn meetings!). Kevin was at the first-ever 2014 Employee Advocacy Summit in Atlanta where he had the chance to chat with Chris Boudreaux, founder of SocialMediaGovernance.org and Susan Emerick, strategic advisor at Brands Rising. If you work in employee communications or are even remotely interested in employee advocacy programs for your company, this shortened version of the podcast is worth…
  • Challenge: Can you put your phone/computer away in meetings for ONE WEEK?

    arikhanson
    16 Sep 2014 | 6:29 am
    I’ve been testing a new tactic lately. It’s called “listening.” Here’s my strategy. When I go to a meeting, I sit down, take out my pen and paper, and, you know, listen to the people talking in said meeting.   It’s a groundbreaking approach, I realize. But, it’s one I intend to stay with. You see, I’ve had it with people (including myself, mind you) who are constantly checking their phones or laptops in meetings. According to a recent survey, 41 percent of marketers multi-task in meetings. Almost half! That’s insane, my friends.
  • 4 ways I’d sell this year’s MIMA Summit to my boss (if I had to)

    arikhanson
    15 Sep 2014 | 6:36 am
    OK, so I’m going to write this post like I would if I were trying to sell my boss on sending me to MIMA Summit. Because, realistically, that’s what I hear a lot. Full disclosure: I’m on the MIMA board of directors, so it’s in my best interest to get as many people to Summit as possible But, in reality, this has been a great event historically and I think many people in the Minneapolis/St. Paul area would agree with that sentiment. In fact, I’ve heard from many people that Summit is the best digital event in the Upper Midwest. Back to the sell job–because I…
  • Talking Points Podcast: Are Attorneys Killing Brand Newsrooms?

    arikhanson
    11 Sep 2014 | 6:06 am
    In this week’s episode of the Talking Points Podcast, Kevin and I talk about some pretty meaty topics including Amber Naslund’s post about social media engagement numbers (which was one of my favorites from last week). We also discuss how to best work with your legal group as you map out social content (and responses). SHOW NOTES – September 11, 2014 “Legal Approvals Are Killing Brand Newsrooms. Here’s How to Get Past Them” http://contently.com/strategist/2014/09/02/legal-approvals-are-killing-brand-newsrooms-heres-how-to-get-past-them/ “Inside Google’s…
  • PR Rock Stars: Life Time Fitness’ Nora Purmort

    arikhanson
    9 Sep 2014 | 6:25 am
    The legend of Nora Purmort existed far before I ever met Nora. She has a sister who is very successful in the interactive world here in Minneapolis (Meghan Wilker). She’s a successful interactive/communicator/marketer at Life Time Fitness. She was on the MIMA board of directors for the last two years. She’s won awards left-and-right, as of late. But, I didn’t really get a chance to meet and know Nora until about a year ago when I asked her to speak at the 2013 Minnesota Blogger Conference. I expected smart. I expected professionalism. I expected nice. What I didn’t…
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    Flack Me RSS News Feed

  • Three PR Stunts to Love Right Now

    Jeannine Wheeler
    18 Sep 6582 | 6:10 am
    Summary: PR stunts are dicey. The may not work. They may go nowhere. Or they may ruin your reputation. However, when done well, they can transform a brand or create a huge upsurge in sales. Here are three to celebrate. Olive Garden has scored a hit with its "never-ending Pasta Bowl pass," which allows ticketholders to enjoy the restaurant's carbs as many times as they like...
  • Pandora Isn't Killing the Music Business

    Mike Bush
    18 Sep 2976 | 6:10 am
    Summary: Flack Me isn't, to the best of my knowledge, supposed to be a place to rant and rave about industries. However, when it comes to issues pertaining to corporate communications, sometimes a situation arises that requires, at the very least, an examination of both process, and the company (companies?) involved. Pandora is destroying the Music Industry & Musicians Hate Pandora.
  • Making Lively Community Use of 'Wasted' Spaces

    Doug Bedell
    18 Sep 2014 | 8:17 am
    Summary: Does your community have idle or underused spaces that could be put creatively to public use? Many communities do, and there is relational opportunity in such "wasted" spaces. Atlanta demonstrates what can be done with one such space -- the Atlanta BeltLine, including the annual Lantern Parade. "The Atlanta Beltine," says its website, "is the most comprehensive transportation and economic development effort ever undertaken in the City of Atlanta and among the largest, most wide-ranging urban redevelopment programs currently underway in the United States." And it's brimming with…
  • In the NFL: Money Talks, Sponsors Walk, and Then People Listen

    Shawn Paul Wood
    18 Sep 2014 | 7:13 am
    Summary: The circle of life for the Beautiful People rolls on much differently than it does for the rest of us. For the common folk, the wheel of life screeches to a complete halt, gets us in front of the tire, and runs us smooth over.
  • PR Guidance that Matters: Arthur Page's Seven Principles

    Doug Bedell
    17 Sep 2014 | 1:23 pm
    Summary: Public relations is in a seemingly constant state of fending off something which, in the hands of its best practitioners, at least, it doesn't deserve -- the image of being a crafty, manipulative synonym for "spin". We have Edward Bernays and Ivy Lee, PR's founders, largely to thank for that. But, following them, came others, like Arthur Page, who weren't treating PR so much as propaganda, but as responsible relational communication. Jeff Morosoff reminds us of Page on his blog, Public Relations Nation, where he lists Pages's "Seven Principles of Public Relations Management". We…
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    fresh as.... A Mynt Public Relations Blog

  • Increase your Non-Profit Success with these 5 PR Tips

    26 Aug 2014 | 10:52 am
    I recently read an article on EverythingPR on the value and effectiveness of a well thought out public relations plan to bring attention and recognition to Non-profits.  These tips are excellent not only for the audience for Non-profits but across all organizations and industries.___________________________Connect the cause - Your communication needs to make the cause matter to your target market. If they read or view your communication and are unmoved, it’s your fault, not theirs. You need to teach them something in a way that makes them want to learn more. To surprise and invite and…
  • No One Has Ever Loved Carrots More Than This Puppy - The BarkPost

    15 Jul 2014 | 11:04 am
    No One Has Ever Loved Carrots More Than This Puppy - The BarkPost: Seriously, this pup could turn everyone into a vegetarian. Our company dog Phife was featured on BarkPost!! No One Has Ever Loved Carrots More Than This Puppy!!!! We are so proud of him and his love of carrots! 
  • Tweet Tweet......

    3 Jun 2014 | 2:40 pm
    All the cool kids are doing it…. connect with us on Twitter!!! 
  • San Diego's NextLevel Celebrates 15 Year Anniversary!!

    5 May 2014 | 4:17 pm
    A great local San Diego success story! NextLevel has reached a new landmark with 15 years of double-digit growth and support for local and national markets.  NextLevel celebrates this anniversary with great pride as the company remains organically funded, has thrived through two major recessions, a dot.com bubble and to this day, maintains a perfect record with zero complaints via the Better Business Bureau.  Started in 1999, NextLevel developed a fully redundant, high-availability internet backbone which was created for first responders and mission-critical clients, whose interruption of…
  • How To Write and Pitch a Bylined Article That WILL Get You Published

    22 Apr 2014 | 3:12 pm
    Great piece by intermarkadstream: By Sonia Blumstein, Account Supervisor at Intermark Group Is the traditional newspaper op-ed dead? We ask the question because according to the Newspaper Association of America (NAA), newspapers are dying, and so is their circulation. The NAA’s most recent report shows that the total circulation of newspapers is now just over 1,300 daily and 900 on Sundays. Total daily circulation has bottomed out at roughly 44 million. Sunday circulation, however, is up, just slightly, to approximately 49.5 million readers. Yet even today, an opinion-editorial (sometimes…
 
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    SF Chronicle

  • Taiwan Tourism Hottest LOHAS Cycling Trend Spinning through San Francisco to Sonoma County Promoting Taiwan Tourism and Taiwan Cycling Festival

    19 Sep 2014 | 12:50 am
    Taiwan Tourism Hottest LOHAS Cycling Trend Spinning through San Francisco to Sonoma County Promoting Taiwan Tourism and Taiwan Cycling Festival (PRWEB) September 18, 2014 Taiwan Tourism Bureau in San Francisco will join Bike MS: Waves to Wine Ride 2014 on September 20th and the 21st, to promote the trendy Taiwan Cycling tours as well as the Taiwan Cycling Festival that will be held between November 8th to the 16th. Bike MS: Waves to Wine Ride 2014 is one of the most picturesque rides in the country. During this two-day event, participants may choose to challenge different routes options of…
  • The War Against Women Administrators Rages On

    19 Sep 2014 | 12:30 am
    Dr. Roselinda Johnson, Ed.D. discusses women’s inequality, discrimination in new book. LITTLE ROCK, Ark. (PRWEB) September 18, 2014 Stories of discrimination can be found in the news daily, whether it is discrimination based on race, religion or sexuality. However, gender discrimination is a topic that makes the headlines less frequently. Dr. Roselinda Johnson, Ed.D. discusses the inequality and discrimination that women still face in the United States and Equal Employment Opportunity Commision (EEOC) documentation in her new book. “War on Women Administrators EEOC Documentation” is…
  • LeadFerret Releases A Directory of Accounting Degree Holders

    18 Sep 2014 | 11:25 pm
    Today, LeadFerret, the free B2B data site, announced the release of their latest directory of Accounting Degree Holders. With companies ranging across nearly every SIC, this directory of detailed contact information, including email addresses, telephone numbers, and, where applicable, social media links, gives access to professionals who hold a degree in Accounting. Calabasas, Ca (PRWEB) September 18, 2014 "There are 3 types of accountants - those that can count and those that can't." -- Common joke When launching a new marketing campaign, it's always good to take into…
  • Abrasives Procurement Category Market Research Report from IBISWorld has Been Updated

    18 Sep 2014 | 10:00 pm
    Suppliers faced volatile input costs and fluctuations in demand over the past three years, prompting them to raise prices to hedge against risks. For these reasons and to help procurement professionals make better buying decisions faster, business intelligence firm IBISWorld has updated a report on the procurement of Abrasives in its growing collection of procurement category market research reports. Los Angeles, CA (PRWEB) September 18, 2014 Abrasives have a buyer power score of 2.5 out of 5, which indicates somewhat unfavorable negotiation conditions for buyers. Rising prices, growing input…
  • Get a Jump-Start Developing with the Latest Spring Framework Using Genuitec's MyEclipse 2015 Continuous Integration Stream Update 5

    18 Sep 2014 | 10:00 pm
    MyEclipse 2015 CI 5 stream now supports the new Spring 4.1 framework including Spring Web Flow and Spring Security abilities with outstanding Maven integration Dallas, Texas (PRWEB) September 18, 2014 Genuitec, maker of productivity tools for developers, announces enhanced Spring tooling support for the MyEclipse IDE. The MyEclipse 2015 CI 5 stream now lets developers add the Spring 4.1 facet to projects. With a simple click, developers can begin incorporating the latest Spring technologies into projects. Spring-related Maven configurations enable users to add Spring 4.1 to Maven projects…
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    The Red Rocket

  • The art of damage limitation: PR options for celebrities caught in the iCloud photo hack

    Phil Szomszor
    2 Sep 2014 | 12:48 am
    The celebrity iCloud nude photo hack scandal will go down as one of the biggest web stories of the year – and one that prompts debates across a wide range of issues, including privacy, public cloud security, and the sexual objectification of women. Plenty of other news outlets and blogs will cover these topics in coming days, weeks […] Phil Szomszor
  • Law firm salary survey reveals divisions between marketing chiefs and lawyers

    Phil Szomszor
    20 Aug 2014 | 2:17 pm
    Who would want to be a marketeer at a City law firm? Plenty I would imagine, if you can earn a salary of nearly half a million pounds, as a recent salary survey conducted by a recruitment firm has claimed. According to a piece in The Lawyer, marketing chiefs in the top law firms are remunerated […] Phil Szomszor
  • Bloggers: With great power, comes great responsibility

    Phil Szomszor
    3 Aug 2014 | 7:55 am
    Last week, Kevin Rawlinson posed the question, “In the online age, do bloggers wield too much power?” In a BBC article, he detailed a case in Northern Ireland where a shoe shop felt unfairly punished for a scathing online review written by a blogger. Last month, a French judge also ruled against a blogger, whose restaurant […] Phil Szomszor
  • Video Viral Of The Month: Assassins Creed Parkour

    Phil Szomszor
    30 Jul 2014 | 2:40 pm
    Here’s one of those video virals you’re probably only going to like if you’re a gaming fan, and a lover of the Assassins Creed franchise in particular. To promote the upcoming game, Unity, Ubisoft commissioned a real-life version set in modern-day Paris. Inevitably it involves parkour – or free-runners – to recreate many of the moves […] Phil Szomszor
  • Video Viral Of The Month: Look Up

    Phil Szomszor
    29 Jun 2014 | 9:02 am
    Look Up is a piece of video performance poetry by writer and performer Gary Turk (Gary_Turk). He describes it as, ” a lesson taught to us through a love story, in a world where we continue to find ways to make it easier for us to connect with one another, but always results in us spending […] Phil Szomszor
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    InkHouse

  • At First Glance: How the Apple Watch Will Change the Media

    Rachael Tucker
    15 Sep 2014 | 8:16 am
    Last week Apple introduced its highly anticipated Apple Watch and launched us into the era of wearable technology. As a new medium for instant connection to the world around us, wearable technology complicates an already multifaceted media environment, and Apple’s association of “glance” with the watch is making waves before it’s even in stores. The popular phrase “at first glance” comes to mind when thinking about Apple’s use of the term. Our first glance is the most important. We form quick judgments and make initial decisions within seconds of viewing something. Consider the…
  • How to Make Your Live Stream Event Better Than Apple’s

    kraymaakers
    10 Sep 2014 | 1:17 pm
    Anyone following the live stream of Apple’s iPhone 6 release yesterday – or really, anyone who glanced at Twitter yesterday afternoon – knows that the company notorious for flawless presentation and seamless innovation experienced what many members of the media are calling a “disaster,” a “travesty,” and even an “embarrassment.” After spending days counting down to a live feed that would share Apple’s new products with millions around the world,  viewers tuned in to Apple’s website  to find a TV test pattern and a woman’s booming voice translating the Apple…
  • In Defense of Jargon

    Greg Peverill-Conti
    8 Sep 2014 | 12:58 pm
    Jargon often gets a bad rap. Trade lingo, buzzwords and acronyms can sometimes get on everyone’s nerves and many argue they are just empty phrases that obscure meaning. That may be true in some situations, but there are also plenty of times when jargon is an easy way to explain an idea to people in the know. This fact has been recognized in NPR’s new series, “Trade Lingo,” which is describes as “an adventure into the cryptic world of language.” Trade Lingo has demystified all kinds of arcane and non-obvious terms. It’s great to see jargon getting its due. In many cases, this…
  • Why InkHouse is Pulling Back on Email

    Beth Monaghan
    4 Sep 2014 | 11:40 am
    We made a bold move at InkHouse. We’re cutting back on email. Yes, that’s right. We’re encouraging our employees not to respond to email messages outside the hours of 7 am and 7 pm (thanks to the smart folks at Edelman for the idea!). We think it will increase our productivity, our creativity and our overall happiness. (Don’t worry clients and press. There are exceptions, and you can still call or text us after hours in case of emergencies!) I blame email for a lot. Kelly McFalls, one of my colleagues at InkHouse, calls it the “nasty nibbler,” eating away at our days piece by…
  • What We’ve Learned From Blogging

    Tina Cassidy
    2 Sep 2014 | 1:29 pm
    We often say that everyone at InkHouse is a social native. Yes, we have fun at cocktail parties, but that’s not what that means. It means that we all live and breathe social media and content; we don’t have a special department or title for anyone involving social because it is just part of everything everyone at InkHouse does. It’s part of how we think, not just at work, but often in our lives outside of work. Case in point: It’s not uncommon during an agency brainstorming session for someone to speak about something interesting that they have learned in the test kitchen of their own…
 
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    Beyond the Wire

  • Worthy on the Web – Sept. 12, 2014

    Amanda Laird
    12 Sep 2014 | 8:12 am
    Media moves, media spend and media relations. Here’s what we found Worthy on the Web this week! Canadian Media Musical Chairs Updating your media list? J-Source has mapped Canadian media moves between May 1 and Aug. 31, 2014 and created this handy infographic. Journalists delete 90% of news releases received via email Newsweek’s Zach Schonfeld spent a week reading and responding to every news release email he received for a week. His hilarious recap offers important insight for any PR pro’s sending pitches. Online video, social media top marketing spend According to a new report from…
  • Worthy on the Web – September 5, 2014

    Amanda Laird
    5 Sep 2014 | 12:26 pm
    School is officially back in session which means work is too. If you’ve been head’s down catching up after a breezy summer all week, have no fear! We’ve rounded up everything that’s Worthy on the Web when it comes to PR, communications and media from the past five days. Why isn’t that reporter calling you back? You’ve crafted the perfect pitch, sent out your news release, made all of your follow-up calls (and left the requisite follow-up voicemails) but still you’re hearing crickets. Veteran reporter Gil Rudawsky offers five reasons why you’re not getting called back. Print…
  • How to use a news release to: promote an event

    Amanda Laird
    2 Sep 2014 | 7:05 am
    Whether you’re looking to drive ticket sales and attendance, increase traffic to a webpage or garner media coverage, a news release is a great way to get the word out about your event. The next time you’re planning an event, include a news release or series of news releases in your publicity plan and use this checklist to make sure you include all the important components in your release! Include the W’s in the body of your release This might sound like a no brainer, but you’d be surprised! Answer all six of the W’s in the body of your release – who, what, where, when, why and who…
  • Worthy on the Web – August 29, 2014

    Amanda Laird
    29 Aug 2014 | 8:22 am
    Twitter seemed to dominate conversations on, er, Twitter, this week. So we’ve rounded up the best Twitter-focused reads for PR, media and communications types for our very first themed edition of Worthy on the Web. Tweet tweet! 23 Twitter Best Practices Whether you’re a newbie or a veteran Tweep, you’ll surely learn something new from this handy infographic that rounds up 23 best practices for using the microblogging platform. Twitter opens up analytics   This week Twitter opened up their analytics access to all users. Warning: visit analytics.twitter.com only if you have the time to…
  • Worthy on the Web – August 22, 2014

    Amanda Laird
    22 Aug 2014 | 11:41 am
    Before you get a jump on your weekend, catch up on the week that was! Tabs ready? Here’s what we found worthy on the web in the world of PR, marketing and media this week. The end of the printed newspaper Two great pieces on the end of the printed newspaper made the rounds this week. Clay Shirky’s Last Call chronicles the decline of newspaper revenues and offers practical advice for journalists to prepare with the inevitable next wave of layoffs. Meanwhile, Will Steacy’s Deadline photo essay is a haunting look at the vanishing American newsroom. The changing role of public relations As…
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    Susan Marie

  • Goodreads Book Giveaway [my first volume of poetry/prose "knots"]

    8 Sep 2014 | 10:31 am
    <!-- Show static html as a placeholder in case js is not enabled -->       .goodreadsGiveawayWidget { color: #555; font-family: georgia, serif; font-weight: normal; text-align: left; font-size: 14px;      font-style: normal; background: white; }    .goodreadsGiveawayWidget img { padding: 0 !important; margin: 0 !important; }    .goodreadsGiveawayWidget a { padding: 0 !important; margin: 0;
  • Big Sur by Jack Kerouac

    5 Sep 2014 | 7:50 am
    "Big Sur" published in 1962, is Jack Kerouac's account of his time spent at Lawrence Ferlinghetti's rustic cabin at Big Sur. This volume incorporates all of Jack's sing-song stream of consciousness poetic prosy observations on his own mind, consciousness and state of being, as well as those around him and his immediate surroundings. If you have never read Kerouac, this volume is
  • Lake Erie, Western New York

    2 Sep 2014 | 11:09 am
    Here are a few one minute videos I took while visiting one of my most favorite places: Lake Erie.  Lake Erie is the fourth largest lake of the five Great Lakes of North America, and the tenth - twelfth largest globally in terms of surface area.   Lake Erie's northern shore is bounded by Canada, Ontario, Ohio, Pennsylvania, New York, and Michigan.  The lake is named after
  • ALS Ice Bucket Challenge

    24 Aug 2014 | 4:28 pm
    Here is my way of supporting ALS by taking part in the #ALSIceBucketChallenge   Thanks to Pete Frates, outfielder Boston College, who began this challenge to spread positive awareness for his disease in 2013-14 after being diagnosed with ALS at the age of 27 in 2013.  ALS [Amyotrophic lateral sclerosis] is a neurodegenerative disease that affects nerve cells in the brain and
  • Walden; or, Life in the Woods by Henry David Thoreau

    23 Aug 2014 | 11:00 am
    Thoreau, naturalist and early environmentalist, spent two years on Walden Pond in 1845, land owned by Ralph Waldo Emerson. The result of Thoreau's two year relation with nature, to him, his religion, was the moments he observed nature in all of its holiness, simultaneously observing his own state of mind and being, as well as those who came to visit. Thoreau also managed to compare
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    Schwartz MSL

  • 5 Strategies to Get Executives Engaged and Excited About Twitter

    Jordon Goulder
    8 Sep 2014 | 2:41 pm
    If you read my June 2014 blog post about why executives should get involved with Twitter, then you should have a good understanding of the business benefits of a socially-engaged company executive. In that post, I discussed how Twitter-savvy business leaders can help increase brand recognition, find talent and more. Now you are ready to […]
  • Taking a Holistic View of Electronic Health Records

    Davida Dinerman
    31 Jul 2014 | 10:48 am
    In my years of working with technology companies I have learned that even the best technology cannot overcome bad process. For technology to make an impact on healthcare efficiency and patient outcomes, computer systems must be interoperable, and must allow people to use data in a valuable way. These issues intersected recently, as reported in […]
  • Know Your Audience: Best Practices for Doing PR in China

    Darah Roslyn
    23 Jul 2014 | 12:04 pm
    Given its fast growing economy, China attracts businesses of all sizes, and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace—and it’s the uniqueness of its culture and history […]
  • #ICYMI: PRSA Boston’s The Digital Agency Event

    Caitlin Mahler
    21 Jul 2014 | 11:59 am
    By Caitlin Mahler and Antonia Rutter Facebook and Twitter and YouTube, oh my! Welcome to the world of the digital agency where these platforms aren’t a faux-pas, they’re a big piece of business. Last week PRSA Boston held a panel discussion on the changing face of agencies in the digital era. Peter Panagopoulos, director of […]
  • When B2B Tech Memes Go Bad

    Mark McClennan
    14 Jul 2014 | 9:39 am
    We spend a lot of time celebrating the great work we do for our clients, and the industry honors the best campaigns of the year through awards such as the PRSA Silver Anvil and Holmes Report Sabre Awards. But not everything all PR professionals do is a home run, particularly if you try to insert […]
 
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    Melissa Cassera

  • 22 Creative + Surprising Ways to Show Your Business Community: “I LOVE YOU AND I’M HAPPY YOU ARE HERE.”

    melissa
    17 Sep 2014 | 9:24 am
    Based on the energizing + salted-caramel-laced words that you read here on my blog, it might seem like I spend six hours a day cycling through Napa Valley with my dog Lily riding in the front basket, spreading goodwill and cheer, tossing daffodils onto people’s front lawns as I call out, “I loooooooove yooooou!!!” The reality is … a little bit different. I don’t talk about it (much), but I’ve actually survived some pretty dark and tough sh*t, throughout my life. Thanks to lots of therapy and amazing family + friends, I’ve pulled through it. But as a result of the…
  • Where would you be if you listened to … them?

    melissa
    11 Sep 2014 | 7:28 am
    I know it may be hard to believe, because obviously, I am the coolest and most delightful human being ever to grace the surface of the earth (ha … snarf!) but I went through youth known as a loser, a geek and a weirdo. In high school? I was tormented by slut-shaming. In fact, I was called a “slut” so often over those miserable 4 years that I couldn’t imagine following any other path than “professional slut.” If people say it enough, it must be true … right? But I didn’t follow that path. Instead, I went to college hoping to start over with a brand-new identity — only to have…
  • Do you REALLY want a 7-figure business? (Here’s why I don’t…)

    melissa
    3 Sep 2014 | 9:18 am
    When I started my business, I fantasized (as so many of us do) about the mystique … the allure … the promise of a “7-figure business.” And by “7-figure business,” I mean – bringing in 7-figures per year. It was written on my vision board in pink sparkly pen with little bubbles that talked about all the ways I would get to my precious 7-figures. “Have you met Melissa Cassera? She’s a MILLIONAIRE.” I could hear the introductions + see the business cards, already. Soon, I got hired to do PR work for a 7-figure/year business owner … and quickly saw that the reality of…
  • Business Plan? Snore. What’s your Happy Plan?

    melissa
    26 Aug 2014 | 4:23 pm
    I recently journeyed to Sweden with a friend to visit my homeland — I’m ½ Swedish and ½ Italian: a real-life Swedish meatball! — and savor a much-needed internet-detox. As Alex and I sat down to enjoy a flight of Swedish craft beers and a cheese plate that could feed the Targaryen army, we started talking about our dreams + ambitions for 2015. When it was my turn to share, I shrugged and popped a piece of crisp-on-the-edges, perfectly-melty baked goat cheese into my mouth. “I don’t know. I’ve been going through a rough time and I’m feeling a little blah. Like I can’t even…
  • Ideas are bullshit. Finishing is sexy.

    melissa
    18 Aug 2014 | 11:06 am
    “I have a confession,” my friend half-whispered. “There’s something I’ve been hearing from lots of clients, lately, and it’s driving me crazy.” My friend is a successful consultant, like me. She almost never complains about anything, ever, so I was immediately intrigued. Hot entrepreneur gossip, coming down the pipe! “OMG. WHAT?! Tell me!” I said, nearly spilling my iced latte down my shirt with excitement. “Well…” she said. “It’s when people say things like, ‘I’m an idea generator! That’s what I do best. I’m amazing at generating ideas. But I’m just not…
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    Beckerman PR » Blog

  • Learning their lessons: Schools begin to recognize the importance of crisis communications

    Tim White
    9 Sep 2014 | 11:55 am
    Most successful organizations understand the importance of establishing a crisis communications protocol that organizational leaders and employees can rely upon as a guide when reporters call during a potentially chaotic situation. We’ve helped countless businesses establish and train their employees on what and what not to say to the media, on identifying the organization’s authorized spokespeople and how reporter inquiries should be managed. These guidelines have proven to be helpful when disaster strikes and the company’s reputation and/or livelihood are at stake. We are now working…
  • Stay in Shape This Off-Season

    Greg Menken
    14 Aug 2014 | 10:55 am
    Two weeks till Labor Day. Everything seems to slow down during these final dog days of summer – clients take vacation, people rush home for an early start to the weekend, and it just seems natural to take things easy. But September 2 will be here before you know it, marking the start of a mad rush of business activity through the end of the year. For many industries, public relations included, the last four months of the year is a critical period to do well by clients, chase new leads, and close new business in advance of the New Year. If the fall is business season, the last few weeks of…
  • Work-Live Integration Driving the New Wave of Development

    Christa Segalini
    8 Aug 2014 | 7:20 am
    We are witnessing a shift from work-life balance to work-life integration, observed during Bisnow’s recent summit, “The Future of the Far West Side”. The panel discussions, one moderated by Beckerman client and Avison Young Tri-State President Arthur Mirante, featured some of New York City’s leading real estate minds discussing how the industry is adapting to a new age of workers. The numbers speak for themselves; the millennial generation is projected to climb to 50% of the overall workforce within five years and 75% within 15 years (Forbes), and real estate…
  • It’s TIME For The Magazine Industry to Adapt to Survive

    Sara Petherbridge
    11 Jul 2014 | 11:58 am
    People are wondering what will become of Time Inc., after the one-time pioneer of the weekly news-magazine business was dismissed from Time Warner Inc. with little more than a slap on the back and a “thanks for coming.”   With subscriptions and ad-income on a steady decline and no bounce back in sight, the publishing giant has a lot to think about. Of course, Time Inc. isn’t the only magazine company searching for ways to turn a profit; the magazine industry as a whole is experiencing the same decline in readership and thus loss of interest from companies looking to advertise their…
  • To Forgive May Be Divine, Donald Sterling, But An Apology’s No Panacea

    Shlomo Morgulis
    13 Jun 2014 | 9:40 am
    Those of us who work in crisis communications are very well aware of the importance of apologies. When an error has been made, shareholders, the government, customers, and the general public want to know that the issue is being taken seriously, and that those responsible feel remorse.  So, before any potential remedies are even considered, a mea culpa is almost always in order. Of course, an apology is no panacea, as Paula Deen learned after someone leaked to the media her admission in a deposition that she had used a racial epithet in the past. She quickly issued public apologies; but even…
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    The PR Coach

  • Social media on one hand. Words on the other.

    PR Coach
    15 Sep 2014 | 6:37 am
    It’s all around us. We’re bombarded by content advice porn from the “experts.” It’s irresistible but like most instant gratification, it’s short-lived. Content is king. Make your copy bite-size and scannable. Run it through your Buzzfeed detector. Oh, and add visuals. They increase readership and response noticeably. After all, aren’t Pinterest and Instagram the next […]
  • Rumpled spokesmen: New PR & marketing trend?

    PR Coach
    8 Sep 2014 | 10:16 am
    It’s official. Rumpled really is right in style! At least you’d be correct in thinking so if three high-profile, heavy rotation TV commercials are any indication. The TV ads from Trivago.com, Liberty Mutual, and DealDash.com each feature unlikely and atypical spokespeople who remind us more of Columbo, Humphrey Bogart, Jack Nicholson or Lucy Arnaz. Is […]
  • CIA launches Twitter account: Mission impossible?

    PR Coach
    10 Jun 2014 | 6:13 pm
    Imagine you work for the Central Intelligence Agency? Checking your voicemail two months ago via your satellite smartphone, you hear this new assignment: Agent Smith. Your mission today, should you decide to accept, is to plan and launch our new CIA Twitter account. You will have all the resources you need and we recognize the […]
  • From Good to Great: Executive-Level Blogging Do’s

    PR Coach
    4 Jun 2014 | 2:51 pm
    Not every CEO is born to write a blog, but a look at some successful CEO blogs indicate tangible benefits for the businesses involved. For example: In his blog, Craigconnects, the founder of Craigslist actively discusses tech and social media trends in ways that resonate with avid readers. Guy Kawasaki, Apple’s chief evangelist and social […]
  • Why Google Plus PR fail speaks volumes

    PR Coach
    27 Apr 2014 | 8:35 am
    When it comes to recent Google Plus news, what we have from Google is a failure to communicate. To recap, last Thursday Vic Gundrota, senior vice president for Google Plus, publicly announced his resignation by this rather touching Google Plus post And Then. His boss, CEO Larry Page, responded with his own G+ post to […]
 
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    Hypertext

  • Big Data, Analytics and Communications Q&A With Our Experts

    Vince Abbate
    16 Sep 2014 | 12:41 pm
    The International Association For the Measurement and Evaluation Of Communication’s Measurement Week began Monday and runs through September 19. The week-long event features panels and discussions focused on educating communications and marketing professionals about the benefits of research and analytics. Two of our metrics experts, Jeremy Woolf and Phil Kam, will be speaking at Thursday’s “Why Measurement Matters For PR” panel, showcasing a unique understanding of analytics as it pertains to the field of integrated communications. Prior to the panel, I had a chance to spend a…
  • Autumn Offers Time To Refocus Marketing Efforts

    Jason Ouellette
    4 Sep 2014 | 12:45 pm
    If you have logged into your personal social networks lately, there is one thing that is undeniable: Summer is over. I bet you are seeing photos of kids going back to school, your teacher friends lamenting about the end of summer, or fresh-faced college students celebrating newfound freedom on campus. If you haven’t noticed the uptick in pictures of school-themed photos, there is one thing I know you have noticed: the calendar. Fall is right around the corner, and with that comes a few of my personal favorite things including football, anything pumpkin related and refocusing. The first two…
  • From The Fault In Our Stars To Tweeting, Here’s How To Nix Epic Typos

    Emily Bird
    2 Sep 2014 | 2:27 pm
    Disclaimer: No one is perfect. In fact, there may be a typo in this post — though, I swear I triple-checked. The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Developed by a public vote of PR professionals, I believe the key phrase in this definition is “strategic communication.” After all, in public relations, every single word matters because each is included to formulate a strategic message intended for a specific audience. So, a typo can…
  • How to Be a Communications Pro In 6 Great Books

    James Mignano
    25 Aug 2014 | 2:59 pm
      A person who won’t read has no advantage over one who can’t read.  —Mark Twain   You want to be communications superstar? Then hit the books. I’ll admit it: College assignments that demanded lots of reading also caused me to procrastinate. But since graduating, reading has become a hobby. Being well-read on Twitter and keeping up with your favorite communications blogs only goes so far. In order to become a pro, take a page from my playbook and immerse yourself in these paper heavyweights highlighting modern communications and the tech that makes it possible. [caption…
  • SXSW 2015 Interactive Panel Voting Underway

    Text100
    20 Aug 2014 | 5:34 pm
    SXSW 2015 is quickly approaching, and planning for the Interactive festival has already begun. Text100 and its clients submitted panels focused on timely themes and relevant topics that are sure to be crowd pleasers—though, that alone doesn't guarantee they'll see the light of day. To make the cut, we could use your help. SXSW 2015 Advisory Boards control about 40 percent the vote, with another 30 percent coming from SXSW 2015 staff. The rest comes from the public. Below, you'll find a list of our submitted panels with complete descriptions and details. Take a look, and if you…
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    The Access Point

  • Meet the Staff: Ken Bruno

    Access Digital
    18 Sep 2014 | 7:07 am
    They’re invaluable to what we do and how efficiently we can do it. We’re proud to have a new crew of employees at Access and we’d love for you to get to know them. Here’s a quick Q&A with Ken Bruno, an Account Supervisor in our New York office… Where are you from and how did you hear of Access? I was born and raised in Brooklyn, NY and currently reside on Staten Island. A friend of mine who was familiar with a few members of the Access team introduced me to the agency and I’ve been here ever since. Your role at Access includes… I’m involved with day-to-day client…
  • Embracing change with an eye on the future

    Susan Butenhoff
    19 Aug 2014 | 7:05 am
    For me, one of the most powerful quotes I have tried to live my life by is from John F. Kennedy: “Change is the law of life. And those who look only to the past or present are certain to miss the future.” Change can be hard, especially when we believe we have mastered what we do, who we are and where we fit in the world. But there comes a time when the opportunity to step up and change the status quo, start a new chapter and embrace new challenges is so right that you wonder why you had any hesitation. The time for change is now and it is exciting – not only for me as the founder of…
  • Leadership Lessons for a VUCA World

    Susan Butenhoff
    10 Jun 2014 | 10:50 am
    Three decades after I graduated from Cambridge University, I found myself receiving a new diploma while Pomp and Circumstance played. This weekend I graduated from the Omnicom University Senior Management Program. This  program, which just celebrated its 20th anniversary, is conducted over a one year period at Babson College in Wellesley, MA where 55 senior Omnicom marketing executives gather from all over the world to learn from renowned lecturers from Harvard Business School.  We held spirited debates based on HBS case studies that included the rise and fall of Lehman Bros. and…
  • HR Beware: Secret introduces “Secret Dens”

    Trevor Jonas
    9 Jun 2014 | 2:21 pm
    Earlier this year the so-called “anonymous” social network Secret launched. The company quickly captured the attention of the technology, social media and Silicon Valley crowds–though not always for the best reasons. Shortly after SXSW the company secured a round of funding, launched its app on the Android platform (it was previously iOS only) and added support for multiple languages. Despite all this, the app feels like it is only used by a very small handful of poeple who live their lives outside the aforementioned social media/Silicon Valley bubble. Today, Secret…
  • Video Game Public Relations: Outlier or Possible Blueprint?

    Access Digital
    9 Jun 2014 | 10:02 am
    Managing and running public relations for the gaming industry is a different animal. While this isn’t breaking news to anyone who has done public relations for video games in the last decade, our industry’s recent emphasis on storytelling warrants investigation into whether video game public relations has earned its long awaited moment in the sun. In advance of the biggest gaming conference of the year, Electronic Entertainment Expo or E3, let’s take a look at where gamer relations fit into the current age of public relations. Whether you work at an agency as I do, in-house, or as a…
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    Communiqué PR Blog

  • To Retain or Omit the Oxford Comma

    Maddie Beck
    17 Sep 2014 | 9:00 am
    The use of the serial, or Oxford, comma has been a long debated topic. For those unfamiliar with the debate over this “rule,” an example with a serial comma follows: I have traveled to Seattle, San Francisco, and Dallas. Whereas, a serial comma omitted looks as follows: I have traveled to Seattle, San Francisco and Dallas. The Associated Press (AP) Stylebook and the Chicago Manual of Style have two different views on the topic. The AP Stylebook requires the omission of the serial comma in simple lists, whereas the Chicago Manual of Style requires a comma before a conjunction when joining…
  • How to Avoid Breaking PR’s Cardinal Rule

    Jaymelina Esmele
    15 Sep 2014 | 1:00 pm
    Recently, a writer at Newsweek published a story recounting his week-long experiment to read and to reply within 36 hours to every PR pitch he received. Given the volume of pitches that landed in his inbox, it was a noble effort. Some of the experiences he relayed made me chuckle, but a lot of his story also made me cringe as he enumerated the pitches that were completely irrelevant. We’ve written extensively about the topic of pitching on the Communiqué PR blog and every PR pro worth their salt knows that one of the basic tenets of PR is to appropriately target and personalize your pitch.
  • VoloMetrix Files for Patent for Its Groundbreaking Predictive People Analytics Technology

    Molly Strong
    12 Sep 2014 | 3:25 pm
    This month has been an exciting one for our client VoloMetrix, a leading people analytics company that provides unprecedented insights into how companies invest their most valuable resources— their time and human capital. On Wednesday, Aug. 27, 2014, VoloMetrix announced that it has filed for a patent for its revolutionary people analytics technology. As part of the announcement, VoloMetrix shared several of the metrics used to diagnose organizational inefficiencies and promote employee engagement, including: Organizational Load Index (OLI):  OLI is calculated as the total amount of time…
  • What PR Pros Should Know About Facebook’s Latest News Feed Update

    Sheridan Smalley
    3 Sep 2014 | 9:00 am
    Last week, Facebook quietly announced in a blog post that it has updated its policies around “click-bait” links. According to the post, click-baiting refers to links “with a headline that encourages people to click to see more, without telling them much information about what they will see.” We’ve all seen these—you’re scrolling down your news feed and come across a link with a giant photo and ambiguous caption: “You’ll never GUESS what this celeb did… Click through to see!” These types of in-your-face links often receive a lot of clicks but are not always the most…
  • What Journalists Want: Findings from the 2014 Business Wire Media Survey

    Sarah Elson
    29 Aug 2014 | 9:00 am
    As PR professionals, we are constantly trying to get into journalists’ heads to determine what they’re looking for from us. What kinds of multimedia elements are most helpful? How in-depth should our pitches be? Should we engage reporters on Twitter? Luckily Business Wire might have some of the answers. It recently conducted a media survey in which it asked a wide range of journalists 30 questions to determine the latest trends in media relations and provide a better understanding of journalists’ preferences around working with PR professionals. The survey starts off with some…
 
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    Words of a Broken Mirror

  • Making the Most of Networking and PR Events

    Alina Popescu
    29 Aug 2014 | 8:04 pm
    TweetThere are lots of reasons to attend networking events and conventions. Sometimes it is because you are a fan of the company throwing the event. Sometimes it is because you are a member of the community at whom the event is aimed. Sometimes you’re trying to break into a certain industry. Whatever the reason for going, there is one universal result of attending conventions, conferences and other types of networking events: you are going to meet a lot of people and see a lot of stuff. Trying to keep track of all of the details can be really difficult… …unless you have a smart phone.
  • Branding Bags and Boxes Boost Business

    Alina Popescu
    10 Jun 2014 | 2:27 am
    TweetIn the words of Steve Jobs, “The chance to make a memory is the essence of brand marketing,” and your logo is the easiest way to create a memory of your brand. But a logo can do more than just create a memory, it can also jog the customer’s memory, even when they are nowhere near you. In an earlier segment we talked about some effective guerrilla marketing tactics, like distributing T-shirts with your company logo. While distributing shirts is certainly effective, people don’t wear the same shirt every day. If you sell goods or services, another option is to ship items in custom…
  • Out Shopping? Don’t Fall for Marketing Ploys Designed to Make You Spend More

    Alina Popescu
    10 Mar 2014 | 12:13 pm
    TweetDid you know that shopping carts doubled in size over the years, just to make you spend more money on cupboard essentials and staples? An infographic by Grocery Coupon Network shows you just how grocery stores can get you to spend double what you budgeted with savvy marketing ploys that trap you right from the door. Grocery stores employ clever marketing psychology to appeal to your senses, to create a sense of hunger, but also a sense of bounty. The bread shop is usually positioned right by the entrance, entrapping you with soave aromas of freshly baked breads. And also by the entrance,…
  • Free ebook: Pure Love of the Fallen, Fantasy Short Story

    Alina Popescu
    23 Aug 2013 | 9:07 am
    TweetThose of you who’ve read Pure Love of the Fallen, Part I will be thrilled to find out that the full short story is now available for download! But first, a short description for those who do not know of this fantasy ebook that I’ve just released: After being cast away from the Pristine Gardens, fallen angel Ramiel watches time go by in a city on Earth. Lacking everything and nothing, he is caught up between thoughts of his first love and its consequence – the banishment, and his day to day life which is usually a fight against boredom. He has one close friend, a human girl…
  • Social Media Lessons: Finding A Roomie the “Connected” Way

    Alina Popescu
    28 Jun 2013 | 11:18 pm
    TweetYou got accepted, or you’re headed back to college in the Fall to further the dream. Whatever stage your collegiate fairytale is at, finding a roommate and that home away can be a real chore. Interestingly though, social media opens up a whole new world of discovery possibility in this too. Just in case you’ve not nailed down your crib near campus this year, the infographic below from ForRent.com gives valuable hint as to how to leverage each of the social networks to find that perfect roomie! Whether you find a Facebook group on your college campus dedicated to roommate postings, or…
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    PRSAY – What Do You Have to Say?

  • Above The Glass Ceiling

    Aedhmar Hynes
    18 Sep 2014 | 11:00 am
    Editor’s note: In recognition of the industry ideals reflected in the PRSA 2014 International Conference theme “Leading the Way: Fearless Future for PR,” we’ve invited industry-leading female CEOs to share their inspiration, tips and advice on how to grow, succeed and advance to the highest levels in the profession. Follow the “Leading the Way: Lessons […]
  • PR & Advertising: The Lines Continue To Blur

    AnnWillets
    17 Sep 2014 | 8:00 am
    Editor’s note: As we celebrate Ethics Month this September, PRSA invited members of the Board of Ethics & Professional Standards (BEPS) to provide their views and thoughts on the pressing ethical issues affecting the PR industry. Track the series and join the discussion by using the hashtag #PREthics. For a full list of Ethics Month activities visit […]
  • Expanding the candidate base is a good thing for PRSA’s national board

    Abbie Fink
    16 Sep 2014 | 7:20 am
    I have been an active member of PRSA since I graduated college in 1986 (technically before that if you count my one year in PRSSA).  Since that time I have had the honor of serving my local chapter in a variety of capacities including as its president a few years ago.  In addition, I co-chaired […]
  • PR Ethics Take Center Stage

    Joe Cohen, APR
    15 Sep 2014 | 7:30 am
    Editor’s note: As we celebrate Ethics Month this September, PRSA invited members of the Board of Ethics & Professional Standards (BEPS) to provide their views and thoughts on the pressing ethical issues affecting the PR industry. Track the series and join the discussion by using the hashtag #PREthics. For a full list of Ethics Month activities visit […]
  • Friday Five: Some Brands Score While Others Fumble

    Rosanne Mottola
    12 Sep 2014 | 1:46 pm
    Venerable brands are often known by their “brand identity” as much as the products they sell. Consumers display acts of brand loyalty for various reasons: for their innovation, commitment to specific ideals or because they put out a consistent product. What happens, however, when your favorite brand makes an unexpected or undesired change or tries […]
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    ComPRehension

  • Are You Earning Media or Buying an Advertisement?

    SusanApgood
    18 Sep 2014 | 8:40 am
    Visit PRSA 2014 International Conference sponsor News Generation in the Product & Exhibit Hall. We recently had a meeting and were asked if we can “guarantee placements.” Well, we know what that really means.  But, many others not so close and passionate about issues like this might not.  Guaranteed placements means advertisement buy. Period. End of story. Media outlets don’t run stories just because of a “great” relationship. They run stories for two reasons: 1, because it is great content and a benefit to their listeners; and 2, because they are paid to do so. The very…
  • Getting Your Message Heard in Washington, D.C.

    PRSA
    17 Sep 2014 | 11:38 am
    Editor’s Note: Dr. David K. Rehr is moderating the panel “Getting Heard in Washington: Communication Strategies That Work,” with featured guests Anna Palmer, senior reporter/columnist, Politico and Jeffrey Davis, senior vice president, AARP at the PRSA 2014 International Conferenceon Monday, Oct. 13, from 1011:15 a.m. The following is a guest post previewing their session. What kind of communication is received on Capitol Hill? Imagine you work on Capitol Hill, either as an elected member of Congress or as a congressional staffer.  Every day, literally tens of thousands of…
  • Eclipsing Borders, Breaking Barriers, Building Careers: Lessons from PR Leaders

    PRSA
    11 Sep 2014 | 8:00 am
    Editor’s Note: Kathryn H. Beiser, Keith Burton and Bill Heyman are presenting “Eclipsing Borders, Breaking Barriers, Building Careers: Lessons From Leaders,” along with Gary McCormick, APR, Fellow PRSA at the PRSA 2014 International Conference on Sunday, Oct. 12, from 4:45–6 p.m. The following is a guest post previewing their session. Every graduating college student faces the same paradigm – finding their first job and starting their career. And it’s growing more challenging by the year, with studies showing only 21 percent of all PR graduates finding a job in our…
  • The Award May Have Felt Good, But It Was Really About Something Bigger

    Frank Ovaitt
    9 Sep 2014 | 10:07 am
    Last month I had an opportunity to take a walk down memory lane regarding the Institute for Public Relations (IPR) and its many connections with PRSA.  The occasion was the annual conference of the Association for Education in Journalism and Mass Communications (AEJMC), where Don Stacks, Ph.D., and I received service awards. The awards were highly meaningful to Don and myself.  But I couldn’t help thinking that, coming from AEJMC and its sister organization, the Association of Schools of Journalism and Mass Communication (ASJMC), the awards said something about growing recognition for the…
  • From ‘good eats” to fine dining, D.C. has something for everyone

    JayMorris
    4 Sep 2014 | 11:56 am
      Editor’s note: This is the second post in a series of guest posts from the PRSA National Capital Chapter publicity committee leading up to the PRSA 2014 International Conference, October 12 – 14. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents. It used to be the Washington dining scene was known mostly for its downtown “power-lunch” spots, formal dinner parties along Embassy Row or the dives on Capitol Hill for starving congressional staffers. Then a funny thing happened in our…
 
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    Doug Haslam

  • It’s the Next Little Thing, Not the Next Big Thing

    Doug Haslam
    8 Sep 2014 | 7:29 pm
    Flickr Photo Credit: duncan c I often get grumpy about “shiny object syndrome,” when people jump on some brand-new social network or tool and declare it the “Next Big Thing,” because – well who knows where the reasoning comes from much of the time. People want to be the first to jump on the next trend, but in doing so can fail to stop and analyze what these tools mean. “SOS” can merely be premature rather than dead wrong (Instagram was a great example) but it can still be idiotic for any number of reasons: Mass adoption is a guess until it happens…
  • You Won’t Get Answers, But You Need Questions

    Doug Haslam
    27 Aug 2014 | 10:44 am
    Photo Credit: Bilal Kamoon on Flickr I once used the phrase “(Social media ‘guru’ name here) is Not Smarter Than You” in a blog post as a way of encouraging folks to create their own content and get their own thoughts out there, rather than be intimidated by those whose credentials are largely made up of starting to blog before you did. I still believe that you, or I, are no less smart or able than the marketing consultants and – ugh- “gurus” who show up frequently on industry podcasts, blogs and webinars. Why are they there and you are not? It…
  • My Ice Bucket Challenge Post- It’s Not What You Think

    Doug Haslam
    14 Aug 2014 | 9:44 am
    Photo Credit: Didriks on Flickr This week, I posted a simple question on Facebook: “Are you raising awareness or annoyance?” I didn’t say what this was referring to; I could have been talking about people using a celebrity’s death to promote a pet cause, or some other event that created my passive-aggressive query. My friends, however, are shrewd, and immediately assumed I was talking about the Ice Bucket Challenge. The problem I had was as I was starting to see this thing pass around, it was clear the people I saw doing the challenge clearly had no idea what it was…
  • Metrics: It’s Never “THE” Number; It’s Always “A” Number

    Doug Haslam
    8 Jul 2014 | 6:44 pm
    Photo Credit: Patrick Gage Kelley on Flickr Recently, I had started seeing friends circulate articles that a study at Princeton had debunked the “10,000 Hour Rule.” That was an idea most widely flogged in Malcolm Gladwell’s book “Outliers” – the idea that 10,000 hours was the magic number to become an expert in anything. Like anything popular – pop music, pop science, pop economics – I secretly cheered when some actual researchers took the time to debunk the theory. But here’s the thing; it’s not so much that the theory is wrong.
  • Newsjacking Chat on ScribbleLive

    Doug Haslam
    26 Jun 2014 | 7:31 am
    I was fortunate to be invited to a live chat on “newsjacking.” The ScribbleLive folks provided an embed link, which installs the chat below. Depending on how things go, I may produce a follow-up post, but let’s start with the live event, shall we?
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    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • The new age of PR integration

    16 Sep 2014 | 1:27 pm
    I am excited. My heart is racing; palms sweating.I just hung up with an incredible prospective client that’s growing like mad. Added 30 people last month alone; sells big deals to major corporate players. Has 10 highly respected subject matter experts on staff, and holds a unique and distinct competitive advantage. And they are doing it with NO formalized marketing or public relations program in place. Sure, they dabble. Issuing a white paper, here. Distributing a press release, there. Maybe speaking at a conference or two. But it’s pure virgin ground when it comes to systematically…
  • The spiral of silence in social media: If real it undermines the value of these media

    10 Sep 2014 | 5:59 am
    SPIRAL OF SILENCE: Pew found that social media usersare becoming more hesitant to share beliefs online. If you are a big follower of social media, as I am, you would think that digital pathways provide an enormous opportunity for citizens to engage in public dialogue on policy, politics, and religion. But a new study by PewResearch suggests that citizens are actually less likely to share their political and religious views in social media than they are in the real world, particularly if they feel their opinion isn’t widely shared by the world in general. The finding supports the phenomenon…
  • The NFL’s looming PR disaster

    26 Aug 2014 | 12:22 pm
    IS MARK CUBAN RIGHT? The 2014 seasonmight show us a fundamentally changed NFL.Could Mark Cuban be right? Could the NFL being sowing the seeds of its own destruction? Seems highly implausible. As the most profitable sports league in the world with $1 billion of profit, it’s hard to believe anything can derail this American institution. Cuban, though, contends that the NFL’s own greed and its drive to expand TV coverage could in 10 years erode the brand and run it into the ground.Well that might just happen sooner than later if this preseason is any indication of the NFL’s flagrant…
  • At CNBC, the medium is the message

    18 Aug 2014 | 12:04 pm
    AS SEEN ON TV: Appearances on business TV are worth a a great deal for your product, service, or investment.Will an appearance on CNBC, FOX Business, or other business TV networks spike a stock price or drive demand for a product? Probably not. But if leveraged properly, it can be worth its weight in gold.Last year, we secured scores and scores of appearances on CNBC, Fox Business, and Bloomberg TV for our clients. Still, such a rush to coverage always raises the specter of, "What is all this worth? How valuable is someone’s five minutes of fame among the non-stop talking heads and barrage…
  • If it bleeds, it leads

    14 Aug 2014 | 10:42 am
    The old newspaper adage has more to do with us than with journalism. At least that’s one conclusion from Abundance: The Future is  Better than You Think The 2012 book by Peter Diamandis and Steven Kolter. Diamandis is an engineer, physician, entrepreneur, and founder and chairman of the X PRIZE Foundation. I had been meaning to read his book for some time, and a recent remote working assignment away from the office gave me the perfect excuse. Abundance presents a rare, positive look at our future and at how much progress our civilization has made, particularly in the past 50 years. It…
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    BurrellesLuce Fresh Ideas

  • Measurement Week Interviews: Lisa Binzel

    Ellis Friedman
    18 Sep 2014 | 8:19 am
    flickr user Quinn Dombrowski under CC BY This week is AMEC’s International Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos and don’ts, common mistakes, and how they found themselves a member of the Measurati. Check out our latest newsletter for measurement insights from 11 other experts in the field. Let’s hear from today’s featured expert, Lisa Binzel, vice president at Edelman Berland, who has managed media measurement programs for nearly 15 years. What is your “measurement moment,” the time you knew…
  • Measurement Week Interviews: Frank Ovaitt

    Ellis Friedman
    16 Sep 2014 | 11:23 am
    flickr user Pink Sherbet Photography under CC BY Measurement Week Interviews: Frank Ovaitt This week is AMEC’s International Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos and don’ts, common mistakes, and how they found themselves a member of the Measurati. Check out our latest newsletter for measurement insights from 11 other experts in the field. Let’s hear from today’s featured expert, Frank Ovaitt, president and CEO of Institute for Public Relations. Among his long list of achievements and executive…
  • Measurement Week Interviews: Richard Bagnall

    Ellis Friedman
    16 Sep 2014 | 8:44 am
    flickr user Randen Pedersen under CC BY This week is AMEC’s International Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos and don’ts, common mistakes, and how they found themselves a member of the Measurati. Let’s hear from today’s featured expert, Richard Bagnall, CEO at PRIME Research UK, SVP at PRIME Research Europe, and Chair of AMEC social media group. Bagnall is also the co-author of CIPR’s Share This Too books. What is your “measurement moment,” the time you knew your career was becoming…
  • Measurement Week Interviews: David Rockland

    Ellis Friedman
    15 Sep 2014 | 8:56 am
    Today is the first day of AMEC’s international Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos and don’ts, common mistakes, and how they found themselves a member of the Measurati.  Let’s hear from today’s featured expert, David Rockland, Partner at Ketchum and Chairman of AMEC. What is your “measurement moment,” the time you knew your career was becoming measurement-focused?  My Ph.D. dissertation was on the economic evaluation of environmental benefits. I suppose that the measurement of things that…
  • Measurement Week Interviews: Barry Leggetter

    Ellis Friedman
    11 Sep 2014 | 8:26 am
    In honor of the AMEC’s International Measurement Week (which runs next week, September 15-19), we reached out to some of the top measurement experts to get their take on measurement dos and don’ts, common mistakes, and how they found themselves a member of the Measurati. Our first featured expert is Barry Leggetter, CEO of the International Association for Measurement and Evaluation of Communication (AMEC), the founding organization of Measurement Week. Leggetter held senior roles in global public relations for more than 25 years with Porter Novelli, FleishmanHillard, and GolinHarris.
 
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    PR CONVERSATIONS

  • Two glaring gaps in an otherwise glowing review of senior PR practice in Canada

    Judy Gombita
    18 Sep 2014 | 12:46 am
    A report and commentary on the Canada-specific Generally Accepted Practices (GAP) VIII Survey results By Natalie Bovair, APR It’s official: Canadian public relations practice is distinct and progressing well toward best practice. This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR, associate professor at Mount Saint Vincent University. Following are study highlights gleaned from the CPRS presentation* as well as some commentary from…
  • Association Public Relations

    Heather Yaxley
    10 Sep 2014 | 2:31 am
    It seems surprising to me that the final chapter in Part II of the 1948 book, Your Public Relations, looks at practice within an industry body as this seems rather a specialist rather than strategic focus. However, its author Holcombe Parkes, Vice President of the National Association of Manufacturers (NAM) believes PR at the association level differs significantly from the organisational one. In the book’s About the Authors section, Parkes is said to have “been engaged in public relations work for associations, either as a consultant or as an elected officer for over twenty-seven…
  • Exposing PR’s weaknesses

    Heather Yaxley
    17 Aug 2014 | 12:31 pm
    I’m concerned about public relations. In the way that the Texas mother who created the Ignore No More app was concerned by her son ignoring her mobile phone calls.  PR – why are you ignoring all the good advice that’s around you? Even more concerning, why are PR practitioners ignorant of the weakness of a discipline that relies on anecdote, criticism and personal opinion, rather than robust evidence, substantiated thinking and considered arguments? We see this almost everywhere that PR is discussed online (and often in print too). Bloggers and commentators with opinions…
  • Why public relations must wake up to wearables

    Judy Gombita
    7 Aug 2014 | 12:50 am
    Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter Op-Ed by Catherine Arrow In kicking off this post, I was sorely tempted to indulge in a Buzzfeed-style headline, complete with obligatory quirky picture—probably JIBO, the world’s first family robot. I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that…
  • Edward Bernays and the College of Communication Management

    admin
    30 Jul 2014 | 11:23 am
    Edward Bernays First College of Communication Management in Croatia. Reporting the death of Eddie Bernays at the age of 103 on 9 March 1995, The New York Times presented a largely favourable obituary. Over the past two decades, Bernays’ legacy has been mixed as his work has been praised as pioneering and also derided as deceptive manipulation. These opposing, simplistic interpretations, are combined in Cutlip’s overview: Bernays was a brilliant person who had a spectacular career, but to use an old-fashioned word, he was a braggart. [Source: The Unseen Power: Public Relations: A…
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    HarveyLeach Media Training

  • In the wrong gear

    Graham Leach
    5 Sep 2014 | 2:29 am
    In my humble view one of the best sports presenters on British television is Gary Imlach. You might not have seen him much on TV as he’s normally tucked away on ITV4 presenting coverage of the annual Tour de France. Like Adrian Chiles, ITV’s football presenter, Gary does not come across as an ‘insider’ – someone so close to the sport they are covering that they rarely ask difficult or embarrassing questions and whose coverage is therefore bland. To the viewers Gary and Adrian are blokes in the pub – someone you find yourself next to while queuing up for a pint and with whom you…
  • Ashya King and the new democracy

    Graham Leach
    5 Sep 2014 | 1:33 am
    Now that Ashya King, the little boy with brain cancer who is fighting for his life, has been reunited with his parents, it is perhaps a good moment to consider how this news story has played out in the media, and more specifically how the two opposing parties – Ashya’s parents and the various ‘agencies’ involved – have fared in the mind of the public. Obviously, this is a secondary issue compared to the future wellbeing of this little boy. Everyone wishes him well. However, the media coverage of this story has played a big part in what will happen next with regard to his treatment.
  • One false move and your performance can be scotched

    Ann Bird
    29 Aug 2014 | 1:39 am
    You know media training has been worthwhile when your audience doesn’t even notice it. When they do spot it, it’s sometimes as damaging as not having had any or perhaps not enough. Wasn’t it Mark Twain who said he’d taken months to prepare an off-the-cuff speech? In the second TV debate on Scottish independence, broadcast last Monday, Alex Salmond, the man driving the “Yes” campaign, seemed to display several signs of media training preparation, which made him look anything but impromptu and natural. In contrast, the face of the Better Together campaign, Alistair Darling, looked…
  • Don’t allow your clothes to score an own-goal on TV

    Ann Bird
    10 Jul 2014 | 4:19 am
    There was a huge amount of action during the Argentina-Holland World Cup semi-final last night; unfortunately it was almost entirely confined to ITV pundit Martin O’Neill’s shirt strobing wildly. The soccer may have been lacklustre, at least compared to the Germany-Brazil match, which was as intoxicating as a quart of Caipirinha on Copacabana, but O’Neill’s shirt was flickering like the lights on a Rio dance floor. It seems no-one had told him to avoid small checks, because these can “flutter” on screen and create such a distraction, that whatever he was saying, viewers probably…
  • Self-Serving Claptrap

    Graham Leach
    16 Jun 2014 | 1:53 am
    This past weekend has seen one of the most glaring examples I’ve seen of how not to do it when trying to communicate with the general public. The Mail on Sunday carried a report about a 58-year old lady, Hannah Barnes, who suspected she was having a heart attack and hurried to Palmer Community Hospital in Jarrow (a walk-in centre) hoping they would assist her. Mrs Barnes had already suffered a heart attack six months ago. Upon arriving at the walk-in centre, the receptionist, according to the report, refused to call an ambulance because staff are not allowed to do so. Mrs Barnes had to…
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    Public Relations Sydney

  • Media kits: What is a media kit and why do you need one?

    Catriona Pollard
    14 Sep 2014 | 11:00 pm
    A media kit is a document containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. It should be a one-stop shop for all of the information journalists need. In the past a media kit was often presented in a cardboard folder, but now thanks to the digital revolution, most media kits are in PDF format and can be downloaded from your website or…
  • PR consulting: Why your business should care

    Catriona Pollard
    8 Sep 2014 | 8:25 pm
    People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you. A public relations campaign can help your business enormously and it doesn’t have to be expensive. You basically have two choices when it comes to a PR campaign: you can either do it yourself or hire a public relations agency. There are a number of benefits from getting PR consulting from a well-respected PR agency. These…
  • Media interview tips: How to prepare for TV, radio and print media interviews

    Catriona Pollard
    1 Sep 2014 | 8:21 pm
    When you’re asked to be interviewed in the media, it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Through understanding the unique requirements of each medium, you can put your best foot forward and have a successful interview that will benefit your business and your brand. Here are our top media interview tips for you to consider before your next media interview. Media interview tips Radio The main feature of radio is that it is a personal medium. Radio gives the illusion of a one-to-one…
  • How to effectively use an email newsletter in your business

    Catriona Pollard
    24 Aug 2014 | 3:00 pm
    Have you thought about developing an email newsletter for your business? Not only is it a great way to share your stories, it can also be a powerful marketing tool providing useful information to the reader while indirectly promoting your services. As part of any PR strategy a newsletter helps you improve communication channels with clients, share good news stories, share expertise through tips and also assist you in building a database of potential clients. Here are some tips to get you off to a strong start. Make it regular The first step is to ask yourself – are you committed to…
  • 5 Tips for great PR story angles

    Catriona Pollard
    18 Aug 2014 | 3:00 pm
    Journalists hate receiving generic story angles. They are often overwhelmed and overworked, so don’t have the time to come up with interesting angles related to your business. For this reason, it is essential to research the publication and the type of readers before you contact the journalist with your story idea. When you approach a journalist with a compelling and interesting PR story angle, you are much more likely to capture their attention and interest. Here are our five top tips for finding great PR story angles you can use to pitch to journalists. 1. Brainstorm using the…
 
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    Digital Park

  • 10 essential tactics for developing successful online videos

    Abdul Muhammad
    18 Sep 2014 | 12:53 pm
    Did you know that 100 million Internet users watch an online video every day? In fact, a third of all online activity is spent doing just that. You may think this equates to millennials watching funny YouTube videos or Vine loops all day, but the truth is far more interesting than that. According to Digital Sherpa, 50 percent of users watch business-related videos on YouTube once a week, and 75 percent of users visit the marketer’s website after viewing a video. The fact of the matter is that it’s becoming more important for brands to include videos in their content marketing mix. As…
  • A millennial’s perspective on working at a “Best Place to Work”

    Stephanie Schwartz
    15 Sep 2014 | 8:32 am
    rbb has a reputation of being a “best place to work” (and the awards to back it), but that didn’t come to life for me until I actually started here. As a recent college graduate, I was unsure what exactly it meant for a company to be a “best place to work.” I read about all of the rbb’s accolades and formed expectations (yes, they were high) of what my future workplace would be like. The recent recognition of rbb as one of Florida Trend’s Best Small Companies to Work for in Florida, along with my one-year work anniversary, led me to reflect on my preconceived notions.
  • Why brands must go social to survive, for better and for worse

    Sasha Blaney
    3 Sep 2014 | 7:03 am
    There’s no denying how much the Internet has changed the way brands and customers interact, but not all companies have embraced this notion. The online world can indeed be intimidating, and some companies are still afraid of social media. However, the reality is that a 21st century Breakout Brand must go where its audience goes. According to a study conducted by Ipsos Open Thinking Exchange, Americans spend more than three hours a day on social networks on average. As such, joining these social networks does entail exposing your brand to the bad, yes, but also the good. And, more…
  • How print media are surviving – and thriving – in the digital era

    Ana Marquez
    26 Aug 2014 | 6:18 am
    There’s no question that print media have been profoundly impacted by the Internet. In fact, the medium’s failure to enter the 21st century and adapt quickly to the web caused the demise of many esteemed publications, while the business model built to support print-only publication became obsolete. But the print medium hasn’t completely faded out. Quite the contrary. Still Alive In fact, Mediapost.com has reported that a total of 93 new print magazines launched in the first six months of 2014; many of those magazines were related to regional interests and business-to-business. In…
  • rbb takes the ALS Ice Bucket Challenge

    Rafael Sangiovanni
    21 Aug 2014 | 1:52 pm
    Following on the heels of Susie’s astute post on how the ALS Ice Bucket Challenge encourages us to be better marketers, we went ahead and took the challenge ourselves. (At the behest of our client, Homewood Suites.) Of course, we had to bring our A game. We not only dumped the ice, but we’ll also be making a donation on behalf of the agency. Enjoy!
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    wiredflare.com

  • How Google Fixed My Plumbing

    Wired Flare
    17 Sep 2014 | 6:57 pm
    A tale of a man, a woman, their plumbing, two countries and Google. by Frances Leary I’ll be the first to admit that dishing out Google compliments is not something I endeavor to do on a regular basis. In fact, to the contrary, I am typically so perturbed with Google’s latest algorithm change that I’m rather on the quick side to voice my disdain for the organization. Well, this time I’ll have to eat my words. It all began with a late-night kiss goodbye as I bid my husband farewell and he set off on his business trip to Athens, Greece. A few days later, the kiss was followed-up by a…
  • 9 Steps for Using LinkedIn Successfully

    Wired Flare
    11 Sep 2014 | 7:06 pm
    LinkedIn is the largest professional social networking site. It is a fantastic resource for networking, connecting with potential partners, investors and clients, and sharing your expertise. There is no reason not to be on LinkedIn. It’s safe and it’s professional. Here are nine steps to help you setup your LinkedIn profile successfully and use LinkedIn to strengthen your network. Step 1: The Profile Box Complete all this information. 1. Name 2. Professional Headline – Use Keywords! This is searchable. 3. Location 4. Professional Photo 5. Current and Past Positions – Use…
  • Set Goals for Social Media Success

    Wired Flare
    3 Sep 2014 | 6:46 pm
    by Frances Leary Originally published on Progress Media. Defining your goals is the first and most important part of your social media strategy. If you don’t know why you’re doing what you’re doing, how in the world can you expect it to be successful? In your business, there is likely some deeper “why” that motivates your team to succeed. It’s not only the financial reward but something greater that inspires great things. The same is true for social media. If you approach social media engagement with only the sales in mind, you’re missing out on the deeper purpose. You’re…
  • Leveraging LinkedIn Groups for Business Growth

    Wired Flare
    13 Aug 2014 | 10:29 am
    by Frances Leary and originally published in Progress Magazine, Vol. 21, No. 3 Groups are one of the most underutilized LinkedIn feature. Here are some tips to help you start putting them to work for you: Join groups with members you are specifically looking to do business with. It will give you the opportunity to connect with them before you request a meeting. Participate in group discussions: answer questions and comment on posts. This will highlight your expertise and build recognition with other group members. Post links to original articles or start original discussions. This will…
  • Planning Your Franchise Social Media Strategy in 6 Steps

    Wired Flare
    3 Jul 2014 | 10:51 am
    Originally published on FranchiseGrade.com by Frances Leary While I’m a complete believer in franchise-wide social media systems, you simply may find that you buy into a franchise without something in place. That means it’s left to you. So, what are you going to do about it? Well, for starters, you have to commit to just doing it. With or without franchisor support, social media is a place you need to be. And…it does not have to be as difficult or as time-consuming as you think. Here’s a simple 6-step process to get you started. Step 1: Determine which platforms to use. You do NOT…
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    The PR Coach

  • Social media on one hand. Words on the other.

    PR Coach
    15 Sep 2014 | 6:37 am
    It’s all around us. We’re bombarded by content advice porn from the “experts.” It’s irresistible but like most instant gratification, it’s short-lived. Content is king. Make your copy bite-size and scannable. Run it through your Buzzfeed detector. Oh, and add visuals. They increase readership and response noticeably. After all, aren’t Pinterest and Instagram the next […]
  • Rumpled spokesmen: New PR & marketing trend?

    PR Coach
    8 Sep 2014 | 10:16 am
    It’s official. Rumpled really is right in style! At least you’d be correct in thinking so if three high-profile, heavy rotation TV commercials are any indication. The TV ads from Trivago.com, Liberty Mutual, and DealDash.com each feature unlikely and atypical spokespeople who remind us more of Columbo, Humphrey Bogart, Jack Nicholson or Lucy Arnaz. Is […]
  • CIA launches Twitter account: Mission impossible?

    PR Coach
    10 Jun 2014 | 6:13 pm
    Imagine you work for the Central Intelligence Agency? Checking your voicemail two months ago via your satellite smartphone, you hear this new assignment: Agent Smith. Your mission today, should you decide to accept, is to plan and launch our new CIA Twitter account. You will have all the resources you need and we recognize the […]
  • From Good to Great: Executive-Level Blogging Do’s

    PR Coach
    4 Jun 2014 | 2:51 pm
    Not every CEO is born to write a blog, but a look at some successful CEO blogs indicate tangible benefits for the businesses involved. For example: In his blog, Craigconnects, the founder of Craigslist actively discusses tech and social media trends in ways that resonate with avid readers. Guy Kawasaki, Apple’s chief evangelist and social […]
  • Why Google Plus PR fail speaks volumes

    PR Coach
    27 Apr 2014 | 8:35 am
    When it comes to recent Google Plus news, what we have from Google is a failure to communicate. To recap, last Thursday Vic Gundrota, senior vice president for Google Plus, publicly announced his resignation by this rather touching Google Plus post And Then. His boss, CEO Larry Page, responded with his own G+ post to […]
 
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    Doktor Spinn

  • How To Actually Get Storytelling Into Corporate Blogging

    Jerry Silfwer
    10 Sep 2014 | 3:05 am
    It’s quite difficult to become an accomplished storyteller. I would know, having spent most my life dreaming of becoming a novelist. There’s just all of these factors coming into play when you’re trying to tell stories that captivates and entertains an audience. And being able to do this in a corporate context? Well, you can of course […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post How…
  • Point To The Button, People

    Jerry Silfwer
    11 Aug 2014 | 11:00 pm
    This is going to be a short post, so pay close attention dear readers. I’m going to reveal a favourite trick known to most conversion specialists, but not to the average digital marketer. It’s fun — and a little bit weird, too. We all debate (well, some of us) colours of buttons for maximum conversions. […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Point To The Button, People…
  • Why You Should Use Call-To-Actions In Digital PR

    Jerry Silfwer
    14 Jul 2014 | 11:00 pm
    By know, most are getting used to the idea of including CTAs (call-to-actions) in their online messages. A call-to-action is basically where you tell people what to do next. Let’s just contemplate this for a while … what to do next? Having struggled with creating great content, publish it in a timely manner while being […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Why You Should…
  • How To Create A Social Media Strategy Step By Step

    Jerry Silfwer
    6 Jul 2014 | 11:00 pm
    One of the most common questions I get is, how do you create a social media strategy? Well, now that’s not really true … The actual question is, do you have a social media strategy document template that you could send over? Unfortunately, I don’t. And that’s because it simply doesn’t work that way. Developing […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post How To…
  • 11 Ways To Get In Front Of Other People’s Audiences (OPA)

    Jerry Silfwer
    17 Jun 2014 | 8:00 am
    Sometimes you fail. Like I did in my last post, Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast. What happened: I read a great post over at Copyblogger and I got excited and decided to share my thinking around it. However, as some readers pointed out both in the comments and on […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post 11 Ways To Get In Front Of…
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    Cision » Featured

  • Soundbites from Rockstar Panelists

    Gina Joseph
    18 Sep 2014 | 1:41 pm
    AMEC Measurement Week in NYC is nearing an end! We’ve had some great chats surrounding data, metrics, social media and the future of PR. Today’s sessions included expert panelists discussing the more granular side of PR measurement. Kicking off Thursday with @hksully @HugleyA @barryreich @jeremywoolf @@IAmTimBaker #amecatwork pic.twitter.com/yj57gTcqfP — Cision NA (@cision) September 18, 2014 […]
  • Social Regulations and Goals

    Brandon Andersen
    17 Sep 2014 | 11:55 am
    Day 3 of AMEC Measurement Week in New York City kicked off with Laura A. Grover, Senior Digital Strategy Director of Quintiles, discussing media engagement in a regulated industry. Social engagement in a regulated industry In a world of transparency and over-sharing, Laura went against the grain by saying companies in regulated industries should engage less on […]
  • Making the Connection Through Analytics

    Cision Contributor
    16 Sep 2014 | 2:07 pm
    This post is written by K.C. Brown, general manager, Cision Global Analysts Today I learned a new word that I will use regularly going forward: de-math. A few months ago I found myself at lunch with several technically-minded people and was introduced to Matt Poulton, a speaker at today’s AMEC Measurement Week session. The specific […]
  • AMEC Measurement Week in NYC kicks off with a bang–and some cat metrics

    Gina Joseph
    15 Sep 2014 | 2:33 pm
    AMEC Measurement Week presented by Cision and Vocus kicked off Monday with some great insights from keynote speaker Mark Schaefer, and industry experts and thought leaders including Chris Penn, Peter Himler, and Shonali Burke, just to name a few. So we thought we’d compile some of the great snippets and snapshots from attendees on Twitter. […]
  • Show Me The Value: Our Latest CisionPoint Release

    Cision Contributor
    12 Sep 2014 | 7:08 am
    This is a guest post by Sharifa Abubaker, product marketing manager at Cision. Putting the customer first has always been a priority at Cision. In recent months we’ve talked to quite a few customers—asked for their feedback on products and services, discussed their pain points in the world of PR, and listened to what they […]
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    Council of Public Relations Firms

  • PR Measurement Evolves

    Marianne Eisenmann
    17 Sep 2014 | 6:31 am
    The 2014 Annenberg GAP Study reported that 40% of public companies and 64% of private companies expect their PR/communications budgets to increase over 2013 levels. We asked agency leaders how this budget growth has translated into research and program measurement, and found that PR budgets are not increasing to fund more of the same, but to support an expanding range of communications assignments using new platforms and approaches to crafting and disseminating a story. “Convincing clients to take a calculated risk and move into uncharted territory to capture attention in an increasingly…
  • How We’re Responsible for the Procurement Trap—And How We Can Escape It

    Peter Sheahan
    10 Sep 2014 | 7:00 am
    Professionals in many industries are feeling squeezed by the cost-cutting efforts of procurement departments. What we might not recognize is the extent to which we ourselves are to blame for this. We’ve worked hard to deliver new value and to master emerging market needs. But when it comes to selling ourselves, we shrink from the challenge. We don’t insist on dealing with senior executives who get what we can offer. And we don’t turn away the wrong kind of work—the lower-value assignments that keep us rooted in our industry’s past. We don’t, in short, “play high.” Several…
  • The Mentors Who Move Us

    Kathy Cripps
    4 Sep 2014 | 6:57 am
    This piece is dedicated to my late friend and mentor Tom Mackay who taught me a great deal about the business side of running a PR firm.   Hilary McKean, Managing Director, Ketchum Before Hilary McKean left for college, she had already learned some valuable lessons. A partner and managing director at Ketchum, McKean recalls that her father built up a pharmacy early on before realizing he wanted more out of life. So he took a risk and bought a bankrupt magazine called Bicycling. Good thing—the fitness craze was about to explode in the United States. Watching her father’s business…
  • How to Rise Up Fast in PR—Do’s and Don’ts from Members of This Year’s 40 Under 40 List

    Matt Shaw
    20 Aug 2014 | 6:11 am
    Who are the heavy hitters in our industry, the bright young stars to watch? PRWeek knows. Earlier this month, the magazine released its annual list of “40 Under 40”—40 heavy-hitting communications professionals under the age of 40. If you’re wondering how can get on next year’s list, you’ve come to the right place. Several honorees—Catalyst’s Joe Flores, LaunchSquad’s Beth Sanzone, Weber Shandwick’s Ian Cohen, MSLGROUP’s Ross Levanto, and Edelman’s Zing Shaw—opened their hearts and minds to us about their career experiences. From their responses, we’ve gleaned the…
  • Pandemic Thespians: why PR pros need to know more than Big Data and Analytics to save the World from Killer Pandemics

    Chris Graves
    8 Aug 2014 | 7:17 am
    Whether or not the world’s worst and scariest outbreak of Ebola can be managed comes down to communications. This outbreak demonstrates the need for effective communications more than ever before. At every turn there is a different audience and different need that demands accuracy, agility and in some cases, tremendous ingenuity on the part of the communicators. While contemporary communications experts must be able to create social media plans and data-driven content marketing, one powerful and perhaps overlooked method dates back thousands of years. This may be the only way to head off…
 
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    Smoking Gun

  • The Blagger’s Blog 13th September 2014

    Martin
    11 Sep 2014 | 12:59 pm
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “We’re pleased that common sense has prevailed and that a sensible solution has been negotiated following talks with Tony Hall. NUJ members are deeply concerned that the proposed job cuts will have a devastating impact on their ability to produce quality content.” Michelle Stanistreet, NUJ general secretary, commenting on the BBC agreeing to halt voluntary redundancies and external hiring until 2015 following staff threats to strike, which would have impacted on coverage of the Scottish…
  • A week in motoring PR

    Ben
    11 Sep 2014 | 3:36 am
    At Smoking Gun PR, we do a lot of work in the motoring industry and the last week has been a pretty exciting one. Not only were there new car launches for the Audi TT and the mini five door, but members of our team joined tyre dealers and the media at an exciting product event at Rockingham Speedway. The event which was designed to showcase Kumho Tyre’s latest products, saw members of the team test out the impact of ABS and quality tyres on a wet grip area, go for a passenger ride in an Aerial Atom and test out Kumho’s new Crugen HP91 SUV tyres. However the past week has also seen…
  • Boris Johnson, celeb culture and bad public relations for Britain

    Martin
    10 Sep 2014 | 11:38 am
    Here at Manchester’s most innovative and ingenious public relations agency we could talk until the cows come home about the benefits and rewards brands can reap from a great celebrity endorsement or affiliation. Nevertheless, we’ve also mentioned on a number of occasions how vital it is to get this right. On the one hand, then, we’re intrinsically involved in Britain’s celebrity culture. After all, if celebs weren’t put on a pedestal by the public there would be no point in looking to them for support, simply because very few people would listen. Nevertheless,…
  • The Blagger’s Blog 5th September 2014

    Martin
    5 Sep 2014 | 2:41 am
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “The world’s always been messy, we’re just noticing it more now because of social media.“ U.S. President Barack Obama, speaking at a fundraiser one week before the NATO summit began in Newport, Wales, during which plans to tackle the ongoing Ukraine-Russia crisis, Syria, Gaza and Iraq are being hatched. Weekly High In a fantastic example of a ‘print’ campaign mixed with experiential, on Thursday sweet toothed food brand Mr. Kipling erected a poster outside Westfield…
  • Good news for PR firms- Huff Post, Vice and BuzzFeed show healthy press

    Martin
    4 Sep 2014 | 7:15 am
    Here at Manchester’s finest digital marketing agency (not that we don’t rank as an award wining PR firm too) we’re constantly surrounded by scary stories about the state of the media. Journalists everywhere are running scared, we’re told, while struggling to work multiple desks in the wake of ongoing redundancies. To an extent it’s true, of course. If some statistics are to be believed, staff levels at UK newspapers and magazines have dropped by some 33% over recent years, with thousands of reporters left looking for work. Add to this the fact journalism remains…
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    Finn Partners - Inspired

  • Finn Partners Acquires gabbegroup

    Peter Finn
    16 Sep 2014 | 12:20 pm
    With healthcare and education sectors continuing to provide strategic opportunities for growth and expansion, I am delighted to announce Finn Partners’ acquisition of gabbegroup’s public relations practice, effective today. Collaboration is at the core of the Finn Partners’ mission, and it is that same commitment and passion for excellence that led Jim Gabbe and Jill Gabbe to build one of the most successful independent specialist agencies in their field. Founded in 1980, gabbegroup is an award-winning firm that will expand our presence in the health and higher education sectors. I am…
  • You Should Make a Video Game

    Brian Perry
    31 Jul 2014 | 9:13 am
    I had the privilege of spending last week working at San Diego Comic-Con with Microsoft. Its Games Studios wanted presenters to talk about the future of game design, and for some reason they wanted one of those people to be me. This was all in an effort to promote the upcoming game development software Project Spark, which opens up video game design to more than just computer scientists. It makes it so kids, adults, parents, teachers and students can all jump into complex game development in a very easy-to-use and easy-to-understand way. Throughout the four-day event I spoke one-on-one with a…
  • Five Ways We’re Working Differently After TEDxFultonStreet

    Lindsay Bubbico
    9 Jul 2014 | 8:19 am
    TED events are known to be thought-provoking. But what TEDxFultonStreet founder Aaron Sylvan really wanted in planning his inaugural event supported by Finn Partners, was for guests to leave as a different person; with a new or changed perspective. With this in mind, he aptly themed his event Chrysalis, Radical Transformations. And it was. Rather than remix the agenda or speakers, I wanted to share living proof that Aaron’s idea for a TEDx event was a success. We were inspired in many different ways; here are just a few: 1. “No” and “Never” are not options. Many of the speakers…
  • Finncast Episode 18: Goopple & SnapTrend

    Alexandra Kirsch
    8 Jul 2014 | 7:46 am
    On episode 18 of the Finncast, Brian and I took the reins and focused on two big social and digital news stories: the Google I/O (or rather, the Apple-fication of Google products) and Snapchat’s trend curation. Have we piqued your interest? If so, lend us your ears and listen to the podcast in full by clicking here.  
  • Finn Partners Midwest Hits the Detroit Tech Scene during TechWeek Detroit

    Naomi Burton
    22 May 2014 | 3:00 am
    History, opportunity, ideas, dreams, achievement, trust, warmth, creativity, quality, hard work, optimism, collaboration. These are the words that come to mind when I think of both our recently opened Finn Partners Detroit office, and TechWeek Detroit, a weeklong event that showcases, celebrates and enables emerging innovative ecosystems in Detroit. And, not coincidentally, these are also all attributes of our host city. We’re thrilled that, like us, TechWeek Detroit is a newbie in town from the Windy City, but the primary reason we gravitated to this event was because we share a belief in…
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    Imelda Dulcich PR & Social Media.

  • September 24: PRSA’s Annual Nonprofit Seminar

    Imelda Dulcich
    9 Sep 2014 | 7:31 am
    Recommended: PRSA Puget Sound Nonprofit Seminar   PRSA’s Annual Nonprofit Seminar Recommended Seminar: What’s happening in the world of nonprofit communications. If you want to learn about what’s happening in the world of nonprofit communications, I highly recommend this seminar. And, you don’t need to be a nonprofit or a member of PRSA to attend. […] The post September 24: PRSA’s Annual Nonprofit Seminar appeared first on Imelda Dulcich PR & Social Media..
  • 4-hour workshop: The Art of Backyard Storytelling

    Imelda Dulcich
    8 Sep 2014 | 6:13 am
    ‘The Art of Backyard Storytelling’   The Art of Backyard Storytelling with Kate Lebo in Historic Downtown Snohomish The City of Snohomish is Backdrop for October 4 Writing Workshop. For more information contact:   Debbie Emge, City of Snohomish, 360-282-3197, 425-244-6967    Tammy Cannon. Cannon Social Media, 425-870-2434 @foodwinesocial October 4, 2014 Sublime Garden Design, 127 […] The post 4-hour workshop: The Art of Backyard Storytelling appeared first on Imelda Dulcich PR & Social Media..
  • Stop with the Twitter Favoriting.

    Imelda Dulcich
    19 Aug 2014 | 9:23 am
    We used to talk. So, it’s come to this, you barely pay attention to me anymore. Remember when we used to talk, you’d @ mention me on Twitter and I’d respond. Now we’re like an old married couple. And it’s not just you and me. When I joined Twitter, there was a wide-spread practice of acknowledging or […] The post Stop with the Twitter Favoriting. appeared first on Imelda Dulcich PR & Social Media..
  • Be Inspired: Target and Pinterest Campaign

    Imelda Dulcich
    14 Aug 2014 | 7:34 pm
     Build your own Pinterest Campaign based on Target/Pinterest collaboration Pinterest has more than 700,000 party planning related items pinned every day. Target has partnered with three pinners who designed exclusive collections for Target. The first to launch is Oh Joy! Join us as we partner with three of our favorite pinners who created exclusive collections for […] The post Be Inspired: Target and Pinterest Campaign appeared first on Imelda Dulcich PR & Social Media..
  • Planning a Facebook Page

    Imelda Dulcich
    14 Aug 2014 | 7:08 pm
    Planning a Facebook Page is a lot like planning a garden  What’s the purpose of your Facebook Page? When clients want to start (or revamp) their Facebook page, I ask “What’s the purpose your Page?”   If you’re a gardener (even a pots-on-the-porch one), you know the feeling of wanting to create something new and […] The post Planning a Facebook Page appeared first on Imelda Dulcich PR & Social Media..
 
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    Beast Of Traal.com

  • Is the Narendra Modi Government’s use of social media really transformational?

    Karthik S
    2 Sep 2014 | 1:02 am
    (This post was updated on September 5, 2014 – see update at the end of the post) First, there was this piece in Business Standard. The crux was, Since the Narendra Modi-led government took charge at the Centre, journalists tracking central government ministries and departments have been busy 24×7. Not because the new establishment is holding back-to-back press conferences, going all out on interviews or cutting ribbons at events; rather, the media is busy tracking it on Facebook, Twitter and various blogs, waiting for that significant statement worthy of making the headlines.
  • Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source

    Karthik S
    14 Aug 2014 | 10:46 pm
    I had retweeted (yesterday) @Ravages’ series of tweets about his nightmarish effort to recover money from Citibank India after a debit card fraud. See the full series of tweets. When he alleged that The Times of India was being slimy to report on his story when he hasn’t consented to it being reported in print media at all, I was all ears. Does media need permission to write about something as public as a tweet (from an open account, not a protected handle)? It is good etiquette, no doubt, but it is also not absolutely necessary, in my view. Then, I read the actual article in…
  • Age, career progression and social media – a few existential questions

    Karthik S
    8 Aug 2014 | 3:25 am
    I was speaking with a senior, respected person – someone I admire too! – from the VC sector the other day. He was telling – rather, mildly admonishing – me that I should not be so active on social media that people know all about me and my way of handling things, my feelings etc. His point was that as people grow up in the career ladder, they should be less vocal in the public space and focus more on connecting with people offline. He also took the examnples of film stars not being active on the social media space and thereby maintaining an aura about them (I did…
  • Angry with Xiaomi and Flipkart over the Mi 3 flash sale? What do you intend to do?

    Karthik S
    29 Jul 2014 | 3:42 am
    No. I was not on Flipkart at 2pm today to buy the Mi 3 phone from Xiaomi. I was just there to see what the brouhaha was about. I was also politely told that I wasn’t registered to participate in the sale – and I had no idea what a registration meant. I’m new to this model, you see. I know only 2 models – one, buy by paying a price, or two, bid for a product. This flash sale model where you register first for a sale and then participate in the sale is clearly new to me. But the feedback on Twitter and Facebook after the sale ended in 5 seconds (officially confirmed by…
  • Reacting to reactions on Tata’s #ZestUpYourLife blogger engagement

    Karthik S
    27 Jul 2014 | 12:02 am
    I stumbled on a LOT of tweets on Tata’s new car, Zest, recently. This is partly because I follow BlogAdda on Twitter and they have ganged up a lot of people who I follow and many of these people are now in Goa as part of the Zest launch promo. This, besides the fact that BlogAdda’s Activity division is handling the blogger engagement promo part for Tata’s new vehicle launch. What’s wrong with that, you ask? Nothing. I can simply mute the hashtag if they bother me and move on in life. But then I saw quite a few annoyed tweets about this, though I wasn’t sure who…
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    Jill Kurtz, APR

  • Crisis Communication on Social Media

    Jill Kurtz
    18 Sep 2014 | 8:15 am
    I once had a boss tell me that I didn’t need to prepare for a crisis, because nothing could happen in our business. I worked at another place that had a plan to create a plan if something ever happened. This is just scary; everyone needs a crisis communication plan and it needs to account heavily for the opportunities and risks posed by social media channels. Your reputation can be tarnished and your ability to address an issue can literally disappear overnight if a few influencers post and share negative tweets, Facebook posts, and blog posts. You cannot afford to not pay attention and…
  • Don’t Use Quicklinks

    Jill Kurtz
    17 Sep 2014 | 7:14 am
    It’s not unusual to find a website that offers a Quick Links component on the home page. But usability research suggests the practice should not be used. Quick Links is a label commonly used for a list of unstructured links. Options are usually presented as  a drop-down list, a list, or a group of icons. The idea is to attract attention and to help users get places quickly. Unfortunately, these goals are not met with this approach. Another issue is that the label gives no sense of what might be found in the grouping. The better approach is to understand what most users will want to get…
  • CEOs Not on Social Media – Is That a Bad Thing?

    Jill Kurtz
    16 Sep 2014 | 8:53 am
    Coverage of the latest Social CEO Report from CEO.com has been largely critical of CEOs, who apparently aren’t flocking to social media in droves. Here’s part of the coverage from Media Post’s Social Media Daily: The headline figure here is that 68% of Fortune 500 CEOs have no presence of any kind on any of the major social networks, including Twitter, Facebook, LinkedIn, Google+, and Instagram. Among the 32% who do have a presence, most have a presence on only one platform, and among these the majority (25.4% of the total) are on LinkedIn. Mark Zuckerberg is the only…
  • Create Your Own Images

    Jill Kurtz
    15 Sep 2014 | 7:34 am
    I found another free online tool that you’ll want to check out: Canva. The tool is set up to allow you to easily create graphics for a variety of needs including: fliers, presentations, Facebook covers, Twitter. blog graphics, business cards, posters, and invitations. With Canva, you search and drag elements create beautiful designs without ever leaving the Web. You can start with a custom layout or a blank page. I previously posted about places where you can find free images for online use, and you can use those images in this tool. Canva also has hundreds of free elements and fonts…
  • Use LinkedIn, But Not This Way

    Jill Kurtz
    12 Sep 2014 | 7:30 am
    LinkedIn is a great tool for businesses and business networking. Like any tool, you can use it badly or use it well. Here’s a nice compact infographic with 20 things not to do on this social channel. Filed under: Communication, Tools to Use Tagged: LinkedIn, social media for business
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    Vikypedia.in

  • Meet the Ace Business Communicator

    Vikram Kharvi
    17 Sep 2014 | 3:12 am
    Vikypedia.in, brings to you an exclusive interview with the PR Practitioner, who recently won the ‘ACE Business Communicator Prize for Young Professional at the PR consultancy at the recently concluded PRAXIS 2014. Here she talks about the youngsters like her in the industry and how they can look forward to win such honors on such... Read More ›
  • Hindu to offer contracts to employees/Journalists

    Vikram Kharvi
    8 Sep 2014 | 1:39 am
    The Hindu is getting ready to shift to a contract basis for its employees. They have been informed that it will be “voluntary” and they can choose whether they want to continue under the wage board or shift to contractual employment. Details of what this will constitute have not been communicated as yet. Source: http://thehoot.org/web/home/story.php?storyid=7758&mod=1&pg=1&sectionId=32Filed under:... Read More ›
  • The conference on ‘Social Intelligence to drive Business Success: A case of three cultures’ Webcasted LIVE

    Vikram Kharvi
    4 Sep 2014 | 9:24 pm
    Dear Readers This is to inform you that the entire event “Social Intelligence to drive Business Success: A case of three cultures” will be webcast live tomorrow between 9.30am to 4.30pm. The webcast link is provided below: http://adfactorspr.com/sibs2014/live.htmlFiled under: News, PR News, Social Intelligence for Business Success
  • The Second year of The Ace Business Communicator Awards for young Professionals at PRAXIS 2014

    Vikram Kharvi
    4 Sep 2014 | 12:28 am
    Filed under: Events, PRAXIS 2014 Tagged: ABC Awards, Ace Business Communicator Award, PR Awards
  • Esteemed Speakers at PRAXIS 2014

    Vikram Kharvi
    4 Sep 2014 | 12:24 am
    Filed under: Events, PRAXIS 2014 Tagged: Adfactors PR, Atul Ahluwalia, Avantika Group, Carol Cone, Edelman, Genesis Buson Marsteller, H+K Strategies, Hindustan Times, Integral PR, Jonathan Hughes, Mandan Bahal, MSL Group, N Madhavan, N S Rajan, Paul Holmes, Perfect Relations, Prema Sagar, Prime Research, Richad Bagnall, Rober Pickard, Sampark Ketchum, Sharavani Dang, Sharif Rangnekar, Sunil Gautam,... Read More ›
 
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    PR Daily News Feed

  • Small businesses bank on social media

    18 Sep 2014 | 2:00 pm
    Social media is now the top target for marketing dollars for small and midsize businesses, beating out billboards and traditional advertising, according to a survey conducted by research firm BIA/Kelsey. The firm surveyed 550 small and midsize businesses—all companies with 100 employees or fewer—and found that about 75 percent use social media for promotional purposes. These businesses aren’t using social media sporadically. Survey respondents reported spending 21.4 percent of their total media budget on social media in the past year, compared with the 18.5 percent spent on print and…
  • Instagram ads a success for Chobani and Taco Bell

    18 Sep 2014 | 12:30 pm
    Since Facebook bought Instagram for $1 billion in 2012, marketers have been wondering how and when they might be able to advertise on the platform. We’re starting to get our answer. A tour through the Instagram for Business blog shows a couple of success stories, most recently Taco Bell and Chobani. Granted, no information is given about the spend, so keep that in mind when you see these numbers. Taco Bell says it reached 12.5 million 18-44 year olds in the United States over a four-week period. It also gave the brand a 29-point incremental lift in ad recall for people who were repeatedly…
  • Poll: Public trust in mass media reaches all-time low

    18 Sep 2014 | 11:00 am
    If PR pros need even more proof that they should be looking to non-traditional news sources to disseminate their story, trust in the mainstream media has reached an all-time low. That’s according to a Gallup poll that reveals that only 40 percent of Americans trust mass media to report “the news fully, accurately and fairly.” It matches the all-time low number it reached in 2012. Compare that with 1997-2003, where the confidence level hovered between 53-55 percent. So, this means that more than half of the people who read about your product or service don’t necessarily trust the…
  • 4 common measurement mistakes

    18 Sep 2014 | 9:00 am
    Measurement Week, a global initiative by the Association for Measurement and Evaluation of Communication, or AMEC, kicked off Monday. The event is dedicated to educating industry professionals about measurement best practices in communications. More importantly, it is about how to use those metrics to gain insights to direct strategy and, ultimately, increase brand effectiveness. Measuring the value of public relations and communications is an ongoing struggle every PR and social media professional deals with. Companies want to see results but different numbers can tell very different…
  • 5 ways to renovate your pitch

    18 Sep 2014 | 6:59 am
    Public relations is hard. The multifariousness of modern communications can be a blessing as well as a curse. The good news is that marketers probably have more tools at their disposal than they might imagine. Re-evaluating what a company already has and giving it a quick spit shine might be all that’s missing from a PR pitch. Related: The 3 Myths Most Entrepreneurs Tell Themselves About Marketing 1. Look at the company's existing content. Chances are the company already has some form of content marketing or a social media presence. This content can be part and parcel of an overall PR…
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    Agnes + Day

  • Facebook Changes That May Impact Your Crisis Communication Reach

    Melissa Agnes
    18 Sep 2014 | 5:30 am
    Though Facebook isn’t a leading source of information dissemination in a crisis, it is an important channel to communicate on if your organization has a strong Facebook following that will turn to your fan page for updates and to express themselves and communicate with you and others. Facebook is always changing their algorithms which impacts the reach of your updates, so it’s good to stay as on top of these changes as possible (though not to depend on them). That said, here’s the latest changes that you may want to keep in mind and test out prior to experiencing a crisis.
  • These Smart Social Media Tactics Will Help You Prevent A Crisis

    Chris Syme
    16 Sep 2014 | 5:30 am
    By Chris Syme Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. However, if you would like to learn more about each specific tactic, I invite you to listen to episode #015 of The Crisis Intelligence Podcast, where Chris and I discuss the “how to’s” and “must do’s” of each of these three tactics – and more!  A fast food worker stomps in a lettuce bin and posts it on YouTube. A company with two plane crashes in the last year asks people to post their bucket list destinations…
  • TCIP #015 – Social Media Monitoring in a Crisis with Chris Syme

    Melissa Agnes
    14 Sep 2014 | 3:00 am
    Welcome to episode #015 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Syme The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. It needs to be second nature and integrated into your daily (and nightly) activity. But what differs between everyday monitoring and in-crisis monitoring? What do you absolutely need to know now, before entering into a crisis, so that you can better prepare your team to succeed at this daunting and critical task in the heat of the moment? When it comes to monitoring social media in a crisis,…
  • #CrisisRoundup of Awesome Links: Week of September 8, 2014

    Melissa Agnes
    12 Sep 2014 | 5:00 am
    Welcome to this week’s #CrisisRoundup! How is it Friday already? Where does time go? This week I’ve been trying to jam two work weeks into one as I’ll be traveling to the middle east next week – Dubai to be precise – to speak to healthcare delegates at a GCC government conference. OK, so maybe that’s where my week went, but still, time sure does fly! In case, like me, you didn’t have all too much reading time this week, here’s a nice #crisisroundup that will be worth your while. Enjoy – and be sure to share your #CrisisRoundup with me over…
  • What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe

    Melissa Agnes
    10 Sep 2014 | 6:57 am
    Preventable gaffes give you a bad rep for no reason. I realize that real-time is of the essence, but it’s better to take an extra 10 seconds to understand what you’re posting, then to make a mistake that gets written about for days to come – and makes you look insensitive and foolish. From Union Street Guest House, to the Teenage Mutant Ninja Turtles and British Airways, to US Airways – and the list goes on and on, preventable gaffes happen to far too many. Most recently to DiGiorno Pizza. DiGiorno Pizza’s foolish Twitter gaffe There’s been a lot of…
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    Return on Reputation

  • The NFL in Crisis – How Can Its Reputation Be Saved?

    admin
    18 Sep 2014 | 10:34 am
    The biggest news from the NFL over the first three weeks of the season has all been off the field with player arrests and suspensions relating to domestic and child abuse. EVP Carreen Winters recently appeared on ESPN’s “Outside the Lines” to discuss what PR issues the NFL is facing and what the league needs to do to restore the trust in the shield. See Carreen’s interview here.
  • Becoming a lifestyle brand, the Apple way

    dlauer
    9 Sep 2014 | 8:17 am
    I’ve led corporate branding and narrative development for companies in every industry, from start-ups to the Fortune 100.  At one point in each and every audit, when asking executives who they most want to emulate or be aligned with, they all say the same thing: “I want to be Apple.” It has happened so often that I have had to specifically re-engineer my question to include a caveat – Apple doesn’t count.  Nor does Nike or Starbucks. These are the go-to brands that transcend their categories. Their very names have become known as widely-accepted verbs by everyone from Wall Street…
  • “Reputational foul…inconsistent messaging…on the commissioner…15 yards”

    cwinters
    7 Sep 2014 | 6:13 am
    As one of the world’s largest non-profit trade organizations, NFL Commissioner Roger Goodell plays the role of CEO and as chief executive, it is crucial to have consistent messaging from the brand’s voice. And right now, the NFL has a messaging problem. Before the first 1:00 p.m. kickoff of 2014 this Sunday, the league has already created plenty of offseason noise to rival any stadium setting. Let’s recount some of the major news events across the field: This summer, Cleveland Browns wide receiver Josh Brown went through an appeals process to overturn his season-long ban with the league…
  • The Art of Communications: When To Be Quiet

    cwinters
    14 Aug 2014 | 7:23 am
    When you work in the public relations business, you learn to work the news cycle for your clients.  Bright ambitious professionals diligently track breaking news, and get creative about how to fit their clients into the trend.   A celebrity loses a ton of weight on your client’s diet program.  A prominent attorney comments on a verdict.  A CEO gives advice to college grads, or shares lessons learned from his Father on Father’s Day.  All in a day’s work. But there are some news cycles that you should just sit out.  And some in our profession just don’t learn.  I remember…
  • GM CEO Mary Barra Stays the Course of Transparency Showing Action at Congressional Hearing

    cwinters
    21 Jul 2014 | 7:45 am
    In her third appearance before Congress on Thursday, GM CEO Mary Barra held steadfast to her strategy of transparency and action. Her testimony showed accountability and company changes since the first recalls were announced in February, and it was clear she won over the Congressional panel, with Senator Claire McCaskill (D-MS) going so far as to say “some see the record number of recalls at General Motors as a problem. I see it as a good sign.” Building on my assessment of Barra’s previous Congressional testimony in June, she did two things exceptionally well this time around…
 
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    Beyond PR

  • 9 Tips for Writing an Effective Online Headline

    Amanda Hicken
    18 Sep 2014 | 6:59 am
    Writing headlines for an online audience poses different challenges than print.Here are nine tips to help you write an effective headline for the web. You spent hours laboring over a blog post.  You did your research and fussed over sentences until they were just right. The only thing standing between you and your next task is a headline. You take a few seconds, jot down the first thing that comes to mind, and move on. Don’t do that. You’re cheating yourself out of more readers by not applying the same effort to your headline, as you did to the rest of your piece. The headline is…
  • To the Relevant go the Rewards

    Sarah Skerik
    17 Sep 2014 | 7:55 am
    Content Marketing World’s host Joe Pulizzi with Kevin Spacey at #CMWorld this year. Photo via the Lakewood Citizen (@lkwdcitizen) How important is message relevance in gaining audience attention and swaying opinion? This year’s closing keynote at Content Marketing World provided a textbook example of power relevant messages have in developing audience connection. In a tour de force keynote that was all too short, actor Kevin Spacey grabbed the orange-clad faithful in Cleveland by their collective noses, and brought them to their feet – numerous times. Over the course of his talk,…
  • Grammar Hammer: Is That Adverb Necessary?

    catherinespicer
    16 Sep 2014 | 9:06 am
    In honor of back to school season, ABC aired a special ranking the best episodes of Schoolhouse Rock of all time.  I’ve shared my affection for Schoolhouse Rock before, and I am happy to report that my personal favorite, “Conjuction Junction” took the number 1 spot! Another one of my favorites, which also claimed a spot on the countdown, is “Lolly, Lolly, Lolly, Get Your Adverbs Here” about a family-run business selling adverbs. “Lolly, Lolly” has inspired the subject of this week’s Grammar Hammer. Adverbs modify other words such as: A verb An adjective Another adverb Adverbs…
  • MEDIA News: Media Moves at: New York Times, Chicago Tribune, Politico Pro and MORE…,

    Kevin Frey
    15 Sep 2014 | 6:46 am
    PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here. The New York Times (New York, NY): Corner Office Columnist Adam Bryant (@nytcorneroffice) has been named Deputy Science Editor @NYTimes. He will fulfill both roles. Politico Pro (Arlington, VA): Kate Tummarello (@ktummarello) joins on as a Technology Reporter. The new Transportation…
  • Content We Love: Visual Storytelling in Regulated Industries

    Shannon Ramlochan
    12 Sep 2014 | 7:31 am
    Communicators in highly regulated industries such as healthcare must carefully consider the compliance and privacy laws that govern their businesses before experimenting with new content trends. But regardless of these policies, it is still critical for healthcare companies to engage their audiences with visual storytelling given the complex nature of their messages. For public stakeholders such as patients, visual storytelling illustrates abstract concepts and raises greater awareness for healthcare issues. This subject will be explored in greater detail by leading healthcare and financial…
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    Pierce Mattie Communications

  • Media Tips to Master, Not Memorize

    Editor
    26 Aug 2014 | 8:50 am
    C-suiters everywhere scramble for advice about how to walk a fine line with the press while also appearing genuine. The difference in telling a compelling story or spouting about like a drunken uncle at a family reunion often lies in mastering a few critical tips. The key here is “master,” not quickly memorize and begin tap dancing like you’re a millennially hip version of Fred Astaire.Source: Pierce Mattie Communications
  • Marketing Trends for 2014

    Editor
    20 Aug 2014 | 8:02 am
    Is digital marketing dead? Or just taking on a different appearance? Here are some pointers and practical advice to get you started on keeping your digital marketing strategy integrated, relevant and real.Source: Pierce Mattie Communications
  • CMO vs. CIO: Who’s Got the Power?

    Editor
    23 Jul 2014 | 3:01 pm
    Drama. It’s not just for television shows, teenagers or romantic relationships anymore. On any given workday, dramatic tension can be had by a meet-up between those two C-suite rivals: the CMO (chief marketing officer) and the CIO (chief information officer). Is the CIO-CMO battle destined to be fought to the death? Or can the two sides find ways to work together without surrendering organizational clout?Source: Pierce Mattie Communications
  • Eyewear Revolution

    Editor
    14 Jul 2014 | 8:40 am
    More than a few eyewear companies, like Warby Parker, have taken the gamble – heresy of heresies – to offer consumers more of what they want for less. These so-called eyewear upstarts are placing realistic, yet far from ridiculous, prices on a complete set of glasses. Yet another example of the customer-centric business model gaining huge ground on the old product-driven one.Source: Pierce Mattie Communications
  • Marketing Shampoo Do’s and Don’ts

    Editor
    30 Jun 2014 | 8:15 am
    When it comes to marketing shampoo, much depends on whom the customer is more likely to trust—their hairstylist, or the brand’s marketing department. Why not both?Source: Pierce Mattie Communications
 
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    Global :: Pressat

  • London Dominates UK Construction In August

    Pressat
    17 Sep 2014 | 5:00 pm
    Thursday 18 September, 2014 Figures released today (18 September) reveal that London accounted for a third of the total value of UK construction contracts in August, dominating across commercial & retail, residential and education sectors. Barbour ABI, the chosen provider of the Government's Construction and Infrastructure Pipeline, has published its latest Economic & Construction Market Review, which shows that the value of construction contracts in London totalled more than £1.6 billion in August, accounting for 30 per cent of the overall contracts awarded UK-wide. The report, available to…
  • Allen & Overy Promotes Andrew Brammer to New Director Position

    Pressat
    17 Sep 2014 | 5:00 pm
    Thursday 18 September, 2014 Andrew Brammer, currently associate director and head of Allen & Overy's Support Services Centre in Belfast, has been promoted to IT and shared services director, a new position. Brammer oversaw the successful launch of the Belfast office in summer 2011, which has since grown to become the third largest office in the network (by headcount) and is central to the delivery of both support service processes and routine legal work through the Legal Services Centre. In this new role, he will hold overall responsibility for the continued delivery of a high quality service…
  • Transmode Announces Winners of Its Annual Partner Awards

    Pressat
    17 Sep 2014 | 5:00 pm
    Thursday 18 September, 2014 Transmode, a global supplier of packet optical networking solutions, today announced the winners of its annual partner awards. The two main awards for the "Best Customer Evolution" and "Best Competitive Win" were awarded to NEC de Mexico S.A. and Telindus BV (Netherlands), respectively. The Transmode partner awards are presented in recognition of the exceptional work done by systems integrators and value added reseller partners, which continue to have had a major impact on Transmode's growth and business development. NEC de Mexico S.A. won the "Best Customer…
  • Zenith Ideas urge Businesses to get more Feedback

    Pressat
    17 Sep 2014 | 5:00 pm
    Thursday 18 September, 2014 Being objective can often be difficult when being emotionally involved in the development of a brand.  Zenith Ideas therefore say businesses must listen to the feedback of their customers in order to secure continuous business growth. There are many ways to receive feedback about a brand, from surveys, mentors, family and friends and by asking the consumer directly.  Oliver Lane, MD of Zenith Ideas says it is crucial to receive honest and objective feedback from someone who knows and understands the specific product or service. “Feedback must be…
  • Samsung Galaxy Note 4 Available to Pre-Order in the UK from 19th September

    Pressat
    17 Sep 2014 | 5:00 pm
    Thursday 18 September, 2014 Samsung Electronics today announced that the Galaxy Note 4 will be available to pre-order from Samsung Experience Stores across the country, including the Samsung Store at Westfield Stratford City, from Friday 19th September, followed by other selected online and high street retailers including Three and CPW from Friday 26th September, before it goes on general sale on Friday 10th October. Featuring a sleek and stylish design in a premium metal frame, the Galaxy Note 4 combines a superior viewing experience with longer battery life and an enhanced S-pen to provide…
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    Latest Thinking

  • Gridlock on the Beltway? Take a Local Detour

    ppannett
    17 Sep 2014 | 8:44 am
    The months leading up to midterm elections are never the most promising in terms of moving a public affairs agenda through Congress. Add the polarization of the current political environment, and the prospects of affecting policy change at the national level are downright daunting. As such, companies, associations, and NGOs are thinking smaller when it comes to advocacy – focusing instead on the more collaborative, less toxic political environments in local and state governments. NBC’s Meet the Press detailed the shift with a segment Who Needs Washington?: Mayors Making Progress. The…
  • Chip Babcock on Celebrity Trials

    sdavis
    9 Sep 2014 | 11:50 am
    In this LEVICK Daily video interview, Chip Babcock, a Partner in the law firm of Jackson Walker L.L.P., discusses the unique challenges and opportunities that present themselves when defending celebrity clients in litigation.
  • Police Militarization: The Problem is Optics, Not the Equipment

    Ernest
    3 Sep 2014 | 10:08 am
    Police militarization has emerged as a dominant theme in the coverage of civil unrest in Ferguson, Missouri. That’s for good reason – though not the reason many might think. Just about every televised report on the Ferguson Police Department’s response to protests sparked by Michael Brown’s shooting featured images of police that look more like Navy Seals than peace officers. There were M16-style rifles, camouflage uniforms, armored personnel vehicles, and the like. Each was deployed far more aggressively than the situation called for. The result was visuals that can only be described…
  • Why Video Marketing is Essential

    sdavis
    26 Aug 2014 | 10:37 am
    In this LEVICK Daily video interview, LEVICK Creative Director Bryan Litt discusses the reasons why video content has become so vital to Digital Age communications. Bryan also dispels the myth that video is not a tool for reaching decision makers in older demographics.
  • Leslie Wolf-Creutzfeldt on Corporate Communications in the Dodd-Frank Era

    sdavis
    21 Aug 2014 | 7:52 am
    In this LEVICK Daily video interview, LEVICK Senior Vice President Leslie Wolf-Creutzfeldt outlines the ways in which Dodd-Frank has impacted public companies' investor, client, consumer, and public outreach efforts. While there are various concerns with the creative and impressive ways in which companies can now articulate their stories – Regulation FD compliance being chief among them – there is no question that they have been empowered to take their messaging to the next level.
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    Spin Sucks

  • Video Production: The Benefits of Going Pro

    Tony Gnau
    18 Sep 2014 | 9:58 am
    By Tony Gnau Reputation management is an important part of public relations. We often think of it in terms of managing a crisis or responding to bad reviews. But in today’s visual web, there’s another aspect to consider: Video production. As a video producer, I talk about the ins and outs of video production with clients… a lot. And every time you produce a video, it says something about your business. Not in the literal sense, I’m talking about in the almost subconscious way we judge people and companies. When you see an awesome company video, it reflects well on that…
  • What’s Wrong With the Viral Fad?

    Clay Morgan
    18 Sep 2014 | 3:58 am
    By Clay Morgan You can’t log into Facebook without seeing it. People talking about ALS and then dumping a bucket of ice cold water on their head. Unless you are Patrick Stewart, who had, by far, the classiest ice bucket challenge video, it feels like a gimmick…and I’m not a big fan of gimmicks. I didn’t like the ice bucket challenge and still don’t. I have to admit, though, it is working. As of this writing, more than 2.4 million ice bucket videos have been uploaded to Facebook, and the Amyotrophic Lateral Sclerosis (ALS) Association has surpassed $100 million in donations.
  • The Importance of Data Visualization

    Russel Cooke
    17 Sep 2014 | 9:58 am
    By Russel Cooke We’re living in the data age. This is a time when data can be collected from traditional devices such as computers and smartphones, as well as newer wristwatches, machinery, and a host of other Internet-connected devices. Companies are putting this data to use to learn about trends and business insights. Research from Statista found that agency and brand executives in the United States are finding themselves better able to understand the customer experience and develop new products, as well as fine-tune marketing strategies by being better able to analyze consumer opinions…
  • Join Tim Frick for a Special Author Q&A Today

    Lindsay Bell
    17 Sep 2014 | 3:58 am
    By Lindsay Bell Tim Frick is an avid cyclist and he brews his own beer. If you morphed Gini Dietrich and me into one person, he would be us! He owns the Chicago based B-Corp company Mightybytes, a full-service creative firm for conscious companies. Social responsibility and the environment are at the core of the Mightybytes value system, and working with other organizations who share those same ideals is a crucial part of the company’s mission, goals, and success. Very cool. He’s also an experienced entrepreneur, speaker, educator, and author of books on digital media and…
  • How to Be a Visual Social Media Marketer

    Eleanor Pierce
    16 Sep 2014 | 9:58 am
    By Eleanor Pierce I’m going to step up and go on record in support of this month’s theme (you’re welcome, Lindsay Bell). Here is why visual content month at Spin Sucks is an important thing: As communicators, I think many of us have the tendency to get far too wrapped up in the written word. I know I do—after all, I’m a writer. Words matter to me. But of course the majority of what we communicate doesn’t come through words. The majority of what we communicate is non-verbal. It’s certainly true in person—the most commonly cited stat is that only somewhere between seven…
 
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    ListFree.org

  • Couch Oil & Gas, Inc. Undergoes Investigation

    Colt Ledger and Associates
    18 Sep 2014 | 2:23 pm
    Irving, TX. September 16, 2014. Colt Ledger & Associates, Inc. has just completed an exhaustive investigation into the oil and gas drilling programs of Couch Oil & Gas, Inc. of Irving, Texas. The results of that investigation have been compiled into a “Research Report” backed by apparently irrefutable facts that will lay the foundation for the complaints being filed with the SEC, FBI, USPS, IRS, USSS multiple State Securities, and prosecutorial agencies. Couch Oil has over 1100 separate allegations filed against them, including but not limited to selling unregistered securities,…
  • North America Super Critical Fluid Chromatography Market is Expected to Reach $107.7 million in 2018

    mmmwaterman
    18 Sep 2014 | 1:54 pm
    The North American supercritical fluid chromatography reagents report defines and segments the concerned market in North America with analysis and forecast of revenue. The supercritical fluid chromatography reagents market in North America was valued at $64.8 million in 2013, and is estimated to grow to around $107.7 million by 2018, at a CAGR of 10.7% from 2013 to 2018. Browse through the TOC of the North American supercritical fluid chromatography reagents market report, to get an idea of the in-depth analysis provided. This also provides a glimpse of the segmentation of the supercritical…
  • Child Day Care Daventry- a Perfect Place for Children

    benanderson
    18 Sep 2014 | 1:52 pm
    Most parents feel that by sending their children to a nursery they are abandoning them and the truth is that they cannot be more wrong. Nursery care has become a necessity because children should spend time in the company of other children so that they can develop properly. If you no longer want to be a stay-at-home mind and the best interest of your child is your priority you should send him to Nursery Daventry. Child Day Care Daventry is the perfect place for children of different ages and this educational institution enables children to meet, play and spend some quality time together.
  • E-Prescribing Market (Electronic Prescription) 2012-2017

    Tanuj_Jadhav
    18 Sep 2014 | 1:48 pm
    MarketsandMarkets recently conducted a study on the “E-Prescribing Market (Electronic Prescription/eRX) by Hardware, Software, Services, End-users (Medical Group Practice & Hospitals), Products (Integrated & Standalone Systems) & Deployment (Licensed, Web-hosted & Cloud) – Global forecasts to 2017”, which analyzed and studied the major market drivers, restraints, and opportunities in North America, Europe, Asia-Pacific, and Rest of the World. Browse 94 tables and 11 figures spread through 219 pages combined with an in-depth TOC on this report…
  • Services provided by a letting agent Cornwall

    benanderson
    18 Sep 2014 | 1:39 pm
    If you are moving to the Cornwall region of UK the first thing that you have to take into consideration is a place to stay. In UK a letting agent Cornwall plays a vital role in arranging meeting between landlords and tenants and help the tenants find a property to rent Cornwall. They charge a commission from both the parties and the amount depends on the location or how expensive the property is. Before moving in, you can check the websites of many property management companies that work in the area. This will help you get an idea about the types of properties at hand, the rent of the…
 
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    bridgebuzz blog

  • 7 Myths About Public Relations Services

    12 Sep 2014 | 4:15 pm
    If you’ve ever been confused about what PR is and how it works, read this post—I’ll debunk a few PR myths for you to help you understand what, and how valuable, public relations services are.   The most expensive PR firms are the most effective. Small agencies have lots of advantages over large firms in this field.  Small agencies are usually run by senior professionals who once held leadership roles at large PR firms. In the large-agency environment they spent all their time on selling and managing people, but in a small agency, they are involved hands-on in providing public…
  • Basic PR Strategies: You Have to Be Seen to Be Heard

    7 Sep 2014 | 7:39 pm
    Last week I was walking down my block on Manhattan’s Upper West Side on the way to the subway  when I saw the familiar sight – to New Yorkers, anyway – of Scabby the Rat rising up from the sidewalk in front of the church at the end of the block. The big, creepy inflatable rat is a traditional sign of union picketers.  Picket lines using Scabby are not uncommon in New York, where one of four working age residents is a union member, but seeing one on my own totally residential block was startling. Yep, it got my attention. As I got closer, I saw about 15 people carrying signs…
  • Reputation Management 101: Don't Attack Competitors

    18 Aug 2014 | 10:49 am
    Every now and then, one of our clients will call us, very upset by a claim that an arch rival made that isn't true.  We are asked to go on the warpath to attack the competitor via media relations - to contact the media on the company’s behalf and tell them that the competitor is making falseclaims or has an inferior product. The client’s goal is reputation management by generating media coverage that will paint a competitor as inferior. In this situation, attacking the competition is a bad move and will come back to bite the attacker in the end.  There are several reasons why.
  • Pop Culture's Been Hard on Female PR Consultants

    1 Aug 2014 | 11:04 am
    On July 18th, NY magazine published an article called “Why Do We Treat PR Like a Pink Ghetto?” It represents the most recent in a string of articles that comment on the demographics of the public relations industry. The author’s conclusion is that women in PR don’t have a positive image – she argues that they are seen as fluffy, non-intellectual and phony, based on numerous examples in pop culture. (Disclaimer: her article goes on to dispute this stereotype.) I am a rising college senior, pursuing a degree in political science at Colgate University. For the last three years, I have…
  • New Survey Shows Readers Don’t Trust “Sponsored Content”

    28 Jul 2014 | 2:57 pm
    I’ll admit upfront that sponsored content has always smacked of deception to me and it’s been a pet peeve long before it became the online darling of marketers.   For those unfamiliar with the term, sponsored content is an article, video, or any other type of communication paid for by an advertiser and placed in the media along with regular content produced by journalists. It is intended to look as if it were just another story published by the media outlet. The purpose of this type of advertising, which used to be called advertorials and is referred to by some as “native…
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    Solomon McCown & Blog

  • How To Engage With Journalists on Social Media

    17 Sep 2014 | 8:12 am
    Public relations is all about relationships—as is social media. Recently, Solomon McCown Director of Digital Communication Michelle Mastrobattista spoke at a PR News event on how to engage with journalists on social media. Missed her presentation? Catch her tips in our latest video: Engaging Journalists Through Social Media from Solomon McCown & Company on Vimeo.
  • Top 10 Tips For Managing A Crisis

    16 Sep 2014 | 1:52 pm
    Two of our own, Jon Pappas and Allyson Quinby, have been working hard to establish and grow our New York City branch of Solomon McCown & Company. They chose a WeWork's space close to Bryant Park for their office to connect with national media outlets and form new business opportunities. Not only do we pitch our clients to the media at Solomon McCown, but we also provide advice on how to manage crises for them if a problem should arise. Jon and Ally share their top 10 tips for managing a crisis in the WeWorks newsletter. Read the full article below: A business is never too small to…
  • CATCH YOU ON THE FLIP SIDE…OR NOT. APPLE CONTINUES TO WOW US.

    15 Sep 2014 | 12:32 pm
    As Apple continues to 'wow' us all with new iPhone models and software updates, we become more and more surprised at the fact that there was a time, not so long ago, when flip phones were cool. The transformation of the cell phone over the years is truly incredible—remember when you had to flip open a phone in order to use it? With the release of the iPhone 6 and iPhone 6L last week, Apple has been the talk of the social media town. Not only is the new iPhone model bigger and slimmer, but it is also faster and better than ever. Here are some of the new features of the iPhone 6 that can…
  • Flag on the Play for NFL and the Baltimore Ravens

    11 Sep 2014 | 10:59 am
    Boston Globe columnist Dan Shaughnessy got it right when he asked the salient question: "But what if there were no video?'' Would Ray Rice still be playing for the Baltimore Ravens had his brutal attack on his then fiancée not been caught on video? The NFL and the Baltimore Ravens really blew it and they should be held accountable. The NFL and the Ravens organization claim they never saw the video from inside the elevator. That is supposed to absolve them of responsibility now that it is public? Everyone has seen the video of Rice dragging his unconscious fiancée out of the…
  • Related Beal Launches Congress Square

    11 Sep 2014 | 10:56 am
    SM& client Related Beal recently announced development plans for Congress Square, a five-building portfolio consisting of nearly 343,000 SF of office and retail space located at the top of Post Office Square. The plans call for a repositioning and reinvention of the entire city block, formerly known as "The Block on Congress," to create dynamic office space and marquee, desirable retail. Related Beal has tapped Arrowstreet to serve as the architect and to redesign the Congress Square into a 24-hour mixed-use environment bringing bold vision to an iconic business address. Related Beal has…
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    Maggie Patterson

  • Bad Manners + Bad Attitude Doesn’t Make You A Badass

    Maggie Patterson
    18 Sep 2014 | 12:00 am
    Growing up I was always one of those kids that sort of did my own thing. I wasn’t super concerned with what we were supposed to do or following everyone else. I wore what I liked, I was friends with a variety of interesting people, and that was a recipe for being pretty happy overall. I’ve always wholeheartedly embraced anyone who is outside the norm. Which is why I feel so uncomfortable with some of the behaviour I see in online groups I’m involved in. As much as I’m all for self-expression and being yourself, I cannot stomach people who are trying SO hard to be different. Who are…
  • Why Working 1:1 Shouldn’t Make You Feel Dirty

    Maggie Patterson
    16 Sep 2014 | 12:00 am
    I’m using a loose definition of what it means to be “unconventional” but this show is a solo episode talking about 1:1 work and how in these crazy Internet circles, it shouldn’t make us feel dirty. In a world of passive income and punching time for dollars in the face, all that “shoulding” can majorly mess with business. Items Discussed in this Episode: Although there is a lot of Internet support for passive income, offering one-on-one work still has value. We shouldn’t apologize for doing what we do. Why you NEED to do some 1:1 work whe you are starting out and how I’ve seen…
  • Are You Suffering from DIYitis in Your Business?

    Maggie Patterson
    11 Sep 2014 | 12:00 am
    It’s an ongoing struggle for most entrepreneurial types – do you go DIY in your business or bring in a pro to take care of it? Most entrepreneurs are the kind of people who are good with tinkering, figuring and doing what it takes to get the job done. But that personality trait isn’t always a good thing. I must confess, I’m a recovering DIY fanatic. Because, why not – I’m smart, I can figure this out. (Uh, huh. No lady, you cannot learn HTML in a night.) For many years, I had an acute case of DIY-itis. Signs of this affliction include: Spending 8 hours trying to install…
  • Episode #33 – Launching A Web Show With Victoria Prozan

    Maggie Patterson
    9 Sep 2014 | 12:00 am
    Today we’re diving into the ins and outs of creating a video-based show with guest expert Victoria Prozan. A designer to her core, Victoria has a talent for translating the world of design for the rest of us so we can use it to illicit emotion and get people to take action. Items Discussed in this Episode: Victoria’s advice for keeping your branding personal to you What is ‘Design Salt’ and why Victoria developed it The benefits of a video show over other platforms Victoria’s advice to just start, there’s always something that’s going to pop up to stop you from jumping into your…
  • The Brave Business of Feedback (Because We Aren’t Robots)

    Maggie Patterson
    4 Sep 2014 | 12:00 am
    A few weeks back, I wrote a post called Don’t Flush Your Brand’s Reputation Down the Toilet, and to be honest, at the time, I wrote it because I needed to say it. The response to that post has been a bit overwhelming…and in many unexpected ways. Let me explain. While much of the reaction to the post was “hell yes, thank you” there were also questions as to my motives or what I was trying to do. Character assassination was never my goal. Which is why while I was asked repeatedly for a rundown of who’s who, I chose not to go there. Not my style.   Which brings me to talking…
 
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    RHetoric

  • Dissecting Influence on Twitter: Understand It to Obtain It

    Landen Zumwalt
    10 Sep 2014 | 7:43 am
    Note: This article originally appeared on Meltwater’s Social Media Blog. View the original post here, and be sure to follow Meltwater for all the latest insight in public relations and social media marketing. What is Influence – and Can it Be Measured? According to the Merriam-Webster dictionary, influence is defined as being “the power to [...]
  • A Blog About Blogs: Opportunities and Operating Procedures for Owned Media

    Courtney Hastings
    4 Sep 2014 | 7:52 am
    At this point, an understanding of the value of blogs seems universal – at least from a marketing perspective. But I’m still surprised by how many organizations I come across that either don’t have a blog or have a blog that they don’t use. I think the perception still exists that having a blog requires [...]
  • Five Technology Trends PR Pros Should Salivate Over

    Jeremy Bartram
    19 Aug 2014 | 6:38 am
    I recently took a Gallup Strengthsfinder survey, which helps people identify their talents and what they do best in order to develop them into strengths. One of my strengths is “Futuristic.” I suppose this is why I was drawn to tech PR. Every day I get to read about emerging, exciting technology trends that promise [...]
  • Shifting Brand? Call in the Thought Leaders

    Kara Lundberg
    13 Aug 2014 | 12:52 pm
    If you’ve been following our blog for a while, you know that we often discuss the impact and benefits of being a thought leader. In our business, thought leaders carry the message, elevate and create visibility for the brand and, hopefully, shape or re-shape attitudes and views. If you know Randstad Technologies you probably know [...]
  • Mixing Up the Traditional Communications Menu

    Trish Rimo
    30 Jul 2014 | 11:27 am
    I recently returned from a week’s stay in Paris, where I hadn’t been for 10 years. It’s one of my favorite cities, but in my usual quest to find traditional French fare, this time I found mostly international cuisine – particularly Italian. I couldn’t go any place without running into at least two Italian restaurants, [...]
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    (W)right On Communications » (W)right On Target Blog

  • San Diegans Oppose Building New Chargers Stadium

    Whitney Mackenzie
    26 Aug 2014 | 9:10 am
    67 percent of San Diego County residents oppose new stadium even if it means the Chargers would move to Los Angeles SAN DIEGO, August 26, 2014 – A study conducted by (W)right On Communications found that 63 percent of County residents would oppose the City of San Diego building a new stadium for the Chargers. […]
  • 90 Percent of San Diegans Support Turning Off the Water at Waterfront Park

    Whitney Mackenzie
    25 Aug 2014 | 9:51 am
    WOC Intelligence survey shows City residents want park water shut off; most feel they are individually doing all they can to conserve water and that businesses should be asked to make mandatory reductions SAN DIEGO, August 25, 2014 – While visitors and nearby residents flock to the new $49.4 million downtown Waterfront Park, San Diego […]
  • (W)right On Communications Launches WOC Intelligence

    Whitney Mackenzie
    21 Aug 2014 | 1:00 pm
    New survey reveals San Diego County residents strongly favor SeaWorld fireworks SAN DIEGO, August 21, 2014 – To gauge stakeholders’ opinions – from hyperlocal through national markets – and leverage those detailed insights for data-driven decision making, San Diego public relations firm (W)right On Communications has created WOC Intelligence. (W)right On’s new research capability is […]
  • Eight Things I Learned from my Public Relations Internship

    Julie Wright
    20 Aug 2014 | 9:05 am
    Preface by Julie Wright, President of (W)right On Communications: The take-aways our summer intern Erik Sena has shared below will be required reading for every incoming intern at our growing San Diego public relations firm. Erik has been exemplary in his attitude, professionalism and work quality. What he captures below is excellent advice for any […]
  • Being a Know-It-All Isn’t such a Bad Thing

    Molly Borchers
    31 Jul 2014 | 1:42 pm
    The know-it-all: you know that person. It seems everyone has one or two in their life. The not-so-humble person who elicits an eye roll every time he/she begins to speak. The person who pontificates on everything, and the minute you bring up something new, they claim to have known about it yesterday. They’re annoying, right? But […]
 
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    The Maven Blog

  • NFL Fumbles Ray Rice PR Crisis

    Rebecca Devine
    17 Sep 2014 | 6:46 am
    The National Football League has fumbled badly in its handling of the recent Ray Rice domestic violence case, causing it to snowball into an utter PR disaster. For a corporation that has preached ethics and accountability with its much touted “personal conduct policy,” the NFL’s response to the Ray Rice PR crisis and other domestic violence cases has been ad hoc, shining a spotlight on the organization’s inconsistent approach on the issue. The basic rules of crisis management are to share what you knew, when you knew it, and what you are doing to fix it. Most importantly, be…
  • Six Reasons Why the Ice Bucket Challenge was a Marketing Success

    Veronica Mikitka Reed
    28 Aug 2014 | 2:49 pm
    Facebook user news feeds across the globe have been  inundated with Ice Bucket Challenge videos over the last few months. The Ice Bucket Challenge, which became a viral grassroots campaign, has been a marketing and public relations professional’s dream. The high level of engagement and the measurable results speak for themselves: More than 28 million people have joined the conversation about the challenge and 2.4 million videos related to the challenge have been shared on Facebook. $88.5 million  in donations have been made to the Amyotrophic Lateral Sclerosis Association (ALSA) from July…
  • How to Promote Your Blog Post (When You Have a Full-Time Job That’s Not Blogging)

    Jessica Sharp
    27 Aug 2014 | 12:48 pm
    Most people assume writing a blog post is the hard part, but really, once you’ve hit “publish,” your work has just begun. Assuming you’ve spent adequate time writing the perfect headline, including key words in your introduction, editing the copy so that people will read it, and including lots of relevant links, now you’re ready to publish and promote. If you were a professional blogger this post would be about 20x the length (and if you’re interested to read about the gazillion ways you can promote your blog post, just Google “How I promote my blog post”). But you’re not.
  • We’re Hiring! Maven Seeks Senior Account Executive

    Rebecca Devine
    19 Aug 2014 | 11:48 am
    Maven Communications is currently seeking a senior account executive to join our growing team in Center City, Philadelphia.  Maven provides high impact communications services to our client roster of B-to-B and B-to-C companies across a variety of industries, including real estate, law, media, technology, healthcare and nonprofit. The ideal candidate for this position is a self-starter, team player and a strategic thinker. -           Minimum of 2-5 years of demonstrated PR experience with B2B clients. Professional services, legal, healthcare or real estate industries preferred…
  • Social Networking: Are you Making the Right Social Media Connections?

    Meghan McGarrigle
    18 Aug 2014 | 8:27 am
    According to PewCenter Research, 74 % of online adults use social networking sites. With numbers that high I think it’s important to periodically check what you’re posting and who you’re connecting with to make sure you’re putting your best foot forward. Last month, I wrote “The Do’s and Don’ts of Social Media in the Workplace” to discuss good practices to keep in mind when posting on a public network. Now, let’s take a look at who you should be connecting with on these different platforms. Disclaimer: These recommendations are based solely on my opinion. I prefer a more…
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    Critical Conversations

  • The Four Pillars of Business Citizenship

    Critical Conversations
    18 Sep 2014 | 3:30 am
    By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP By Allan Dib, Senior Vice President, Planning & Analytics, North America, MSLGROUP The Future of Business Citizenship study explores Millennials’ views and expectations from many angles. In many countries, it emerged that Millennials are not satisfied with the current performance of business as active citizens, but see that their future engagement will be critical to the world’s wellbeing. A majority (83%) of global millennials believe that businesses should be more active in solving the…
  • MSLGROUP’s New Global Research Findings on Millennials

    Critical Conversations
    17 Sep 2014 | 3:30 am
    Millennials Look to ‘Business’ to Solve World’s Greatest Problems: New ‘Social Contract’ Emerges as Millennials Look Beyond Government for Collaborative, Action-oriented Solutions September 16, 2014– A 17-country study of millennials’ views on citizenship and the role of business has revealed sentiments starkly different from those of preceding generations. Governments around the world are distrusted for their ability to solve some of the world’s greatest challenges alone. By contrast, the increasing involvement of big business is seen as a key factor for success. Overall,…
  • If You’re Not Where Millennials Expect You to Be, You’re Nowhere

    Critical Conversations
    16 Sep 2014 | 4:30 am
    By Pascal Beucler, SVP & Chief Strategy Officer, MSLGROUP While we were building our Corporate & Brand Citizenship Practice and our PurPle (Purpose + People) methodology over the last few years, we identified early signs of a change in mindset amongst Millennials, which is now evident amongst a large majority of them around the world. We launched our global research study to investigate this further and thus help our clients understand and embrace the fast changes happening with Millennials, especially the younger ones. The Future of Business Citizenship study confirms that the…
  • 2014 Swedish Election: Results and Implications

    MSLGROUP Admin
    16 Sep 2014 | 2:46 am
    By Per Ola Bosson, JKL Group For the first time ever Sweden will have a minority coalition government led by the Social Democrats and the Green Party in national office. The historic outcome of the Swedish general election has increased the level of uncertainty surrounding Sweden’s future domestic policies. Stefan Löfven will very likely try to form a government that is backed by the Left Party but does not include any Left Party ministers. During coming weeks Löfven will be negotiating with the Left about the framework for such an arrangement, as the Social Democrats and Green Party…
  • Business Citizenship – A New Social Contract with Millennials

    MSLGROUP Admin
    15 Sep 2014 | 4:07 am
    On Tuesday, September 16th, MSLGROUP will release a 17 country study of 8000+ Millennials on the Future of Business Citizenship. This landmark report of Millennials’ views on citizenship and the role of business has revealed sentiments starkly different from those of preceding generations. Millennials are the largest, most diverse and influential generation to date. They are “game changers” in their expectations of business with distinct ideas on how companies and brands should lead. MSLGROUP will host a panel discussion Business Citizenship – A New Social Contract with…
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