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  • Where is the PR Industry Heading in 2015?

    Ronn Torossian 5W Public Relations CEO Blog
    Ronn Torossian
    5 Jan 2015 | 11:57 am
    These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals and executives are realizing that they need to maintain a cutting edge perspective to ensure that [...] The post Where is the PR Industry Heading in 2015? appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • The Foundation of a Strong PR Campaign

    Ronn Torossian 5W Public Relations CEO Blog
    Ronn Torossian
    19 Jan 2015 | 9:44 am
    With few exceptions, successful PR campaigns aren’t the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the groundwork, the second part [...] The post The Foundation of a Strong PR Campaign appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • Social Media Does Not (Usually) Raise Stress, Research Finds

    PRSA Tactics and The Strategist Online
    19 Jan 2015 | 9:00 pm
    Social Media Does Not (Usually) Raise Stress, Research Finds
  • White House Uses All Media to Push State of the Union Messages

    PRSA Tactics and The Strategist Online
    20 Jan 2015 | 9:00 pm
    White House Uses All Media to Push State of the Union Messages
  • Pinterest Pins Hopes on Attracting More Men

    PRSA Tactics and The Strategist Online
    22 Jan 2015 | 9:00 pm
    Pinterest Pins Hopes on Attracting More Men
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    Brian Solis

  • Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

    Brian Solis
    22 Jan 2015 | 12:17 pm
    Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming. This finding among many others is the result of new research conducted by my colleague Jaimy Szymanski and me. I’m proud to announce that the report, The Inevitability of a Mobile-Only Customer Experience, is available today for immediate download. Mobile CX: Digital First and Mobile First After spending several months…
  • 25 Disruptive Technology Trends for 2015 – 2016

    Brian Solis
    19 Jan 2015 | 10:08 am
    With every new year comes a landslide of predictions and trends to guide us into the new year. While the year advances, rarely do such transformative trends or changes take place in alignment with a calendar. Not even Y2K could do so Now with that said, I was asked to present my thoughts on what lies ahead in Vegas during CES at Brand Innovators “Mega Trends” event. By the first week of January, there were already some tremendous thoughts already shared by some of the best. So, I thought about and thought about some more. What I assembled was a list of the most notable trends that…
  • Brilliance is Distributed Around The World; Opportunity However is Not

    Brian Solis
    15 Jan 2015 | 9:01 am
    The rate at which we progress is defined by the time and energy we invest in ourselves. We can’t do everything alone however. As John Lennon and Paul McCartney famously wrote, “I get by with a little help from my friends.” But not everyone has access to the same resources you and I do. Sometimes those friends aren’t so readily visible or available and thus progress inches along, stalls or sometimes regresses. One of the biggest trends I’ve seen in Silicon Valley is the drive to teach coding as part of mainstream education. One of the most interesting and…
  • Crossing the Experience Divide: Creating positive, lasting experiences is a crucial mandate for any brand

    Brian Solis
    12 Jan 2015 | 8:04 am
    The Technology of Us I’ve been in the technology business for a long time and what I can tell you is this: Technology enables us to invent new products and services at rates that humans never before experienced. Whatever the next big thing is in tech doesn’t matter as much as the fact that anyone today has the power to disrupt entire industries with a single, smart idea. In fact, resilient companies, whether they’re startups or they merely acting like one, will intentionally break their business models in anticipation of what customers want and need. Look at the “sharing…
  • Untethered From Tradition: How I Got Here

    Brian Solis
    9 Jan 2015 | 10:01 am
    I didn’t set out to be an author, speaker or digital analyst/anthropologist. It just happened over the years. When I was younger, I studied economics and journalism. I actively experimented in online marketing. I was also a musician/songwriter. So, how did I get here? I spent some time with my friends over at Onboardly to answer just that. I’d like to share the transcription of our conversation with you here… The Freedom to Experiment 1. You’re a best selling author, well known blogger and keynote speaker. How did you get your start in the industry? It’s one of those…
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    PR News

  • Infographic: How You Spent Your Time Online in 2014

    Richard Brownell
    23 Jan 2015 | 9:16 am
    This clever infographic breaks down how people spent their minutes on the Internet in 2014 vs. 2013. Take a look to see which platforms are on the rise.  | MORE »The post Infographic: How You Spent Your Time Online in 2014 appeared first on PR News.
  • 7 Reasons Why PR Pros and Marketers Should Care About Tumblr

    Steve Goldstein
    23 Jan 2015 | 8:17 am
    Tumblr currently hosts 220 million blogs, and as long as Marissa Mayer is at the helm of Yahoo, it's safe to assume that the parent company will tend to the growth of the blog network.  | MORE »The post 7 Reasons Why PR Pros and Marketers Should Care About Tumblr appeared first on PR News.
  • 6 Tips for Influential Writing on Social Media

    Mark Renfree
    22 Jan 2015 | 11:19 am
    There is a lot of content out there to compete with and knowing how to write for social media ensures you don't get lost in the noise. | MORE »The post 6 Tips for Influential Writing on Social Media appeared first on PR News.
  • PR Insider: Corporate Communications in a Collaborative Economy

    Dr. Roger Hayes
    22 Jan 2015 | 9:53 am
    Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand. | MORE »The post PR Insider: Corporate Communications in a Collaborative Economy appeared first on PR News.
  • As ‘Deflategate’ Unfolds, Patriots Enter Full-On Damage Control

    Brian Greene
    22 Jan 2015 | 8:53 am
    The New England Patriots could not make 'Deflategate,' the still-developing story about the team using deflated footballs during Sunday’s AFC Championship Game go away. Watching how the Patriots handle full-on damage control mode should provide professional communicators with some key crisis communications lessons. | MORE »The post As ‘Deflategate’ Unfolds, Patriots Enter Full-On Damage Control appeared first on PR News.
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    PR News

  • Infographic: How You Spent Your Time Online in 2014

    Richard Brownell
    23 Jan 2015 | 9:16 am
    This clever infographic breaks down how people spent their minutes on the Internet in 2014 vs. 2013. Take a look to see which platforms are on the rise.  | MORE »The post Infographic: How You Spent Your Time Online in 2014 appeared first on PR News.
  • 7 Reasons Why PR Pros and Marketers Should Care About Tumblr

    Steve Goldstein
    23 Jan 2015 | 8:17 am
    Tumblr currently hosts 220 million blogs, and as long as Marissa Mayer is at the helm of Yahoo, it's safe to assume that the parent company will tend to the growth of the blog network.  | MORE »The post 7 Reasons Why PR Pros and Marketers Should Care About Tumblr appeared first on PR News.
  • 6 Tips for Influential Writing on Social Media

    Mark Renfree
    22 Jan 2015 | 11:19 am
    There is a lot of content out there to compete with and knowing how to write for social media ensures you don't get lost in the noise. | MORE »The post 6 Tips for Influential Writing on Social Media appeared first on PR News.
  • PR Insider: Corporate Communications in a Collaborative Economy

    Dr. Roger Hayes
    22 Jan 2015 | 9:53 am
    Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand. | MORE »The post PR Insider: Corporate Communications in a Collaborative Economy appeared first on PR News.
  • As ‘Deflategate’ Unfolds, Patriots Enter Full-On Damage Control

    Brian Greene
    22 Jan 2015 | 8:53 am
    The New England Patriots could not make 'Deflategate,' the still-developing story about the team using deflated footballs during Sunday’s AFC Championship Game go away. Watching how the Patriots handle full-on damage control mode should provide professional communicators with some key crisis communications lessons. | MORE »The post As ‘Deflategate’ Unfolds, Patriots Enter Full-On Damage Control appeared first on PR News.
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    360 Public Relations » Blog

  • Live From CES 2015! 360PR Goes Trend Spotting at the World’s Biggest Consumer Electronics Show

    Sheila Tayebi
    12 Jan 2015 | 12:20 pm
    The future will be brighter, wearable, and always connected Surrounded by robots and flashing LED lights, there is no doubt that techies know how to start the year of with a bang! The annual gadget-gala, known as the Consumer Electronics Show (CES), is an exhibition of futuristic proportions held every year in Las Vegas. 360PR […] The post Live From CES 2015! 360PR Goes Trend Spotting at the World’s Biggest Consumer Electronics Show appeared first on 360 Public Relations.
  • What to Eat Next! 2015 Food Trends Media, Nutrition Experts, Retailers and Brands can all Sink their Teeth Into

    Victoria Renwick
    19 Dec 2014 | 12:59 pm
    Americans love a good food trend – as anyone who has tried the Paleo, Atkins or even Grapefruit diet can attest! At 360PR, we love a good food trend as well, and being able to make the connection for our clients’ food products is a key tool in earned and social media. As consumers become […] The post What to Eat Next! 2015 Food Trends Media, Nutrition Experts, Retailers and Brands can all Sink their Teeth Into appeared first on 360 Public Relations.
  • A 360PR Curated Guide to Celebrating the Season

    16 Dec 2014 | 8:22 am
    In the spirit of the season, 360PR is excited to share our holiday guide – a curated collection of tips and tricks highlighting some of our favorite products and brands we’ve had the privilege of working with throughout the year. Featuring everything from quick and easy recipes and DIY gift ideas, to family friendly activities, […] The post A 360PR Curated Guide to Celebrating the Season appeared first on 360 Public Relations.
  • How to Launch Six New Products in One Day

    Victoria Renwick
    24 Nov 2014 | 8:58 am
    Seedsationals, Grainfully Yours, CrunchIts, Zen Crisps, Savory Snackerz and Power Crisps…sound like some great new crackers you’d like to find in your grocery store? Well maybe not just yet, but in just one hour, some of the country’s leading food brands, journalists, RDs and food scientists, along with 360PR’s Healthy Living team, brainstormed a host […] The post How to Launch Six New Products in One Day appeared first on 360 Public Relations.
  • Turning Brand Acquaintances into Brand Advocates

    Caroline Pierce
    10 Nov 2014 | 10:17 am
    Earlier this year, 360PR initiated an ambassador program for tommee tippee, the #1 UK infant and toddler feeding brand that’s just entering its preschool years here in the U.S. To dial-up mom-to-mom recommendations, 360PR created the Tommee Mommees. This newly minted network of influencer-moms has effectively inserted the tommee tippee brand into the online parenting […] The post Turning Brand Acquaintances into Brand Advocates appeared first on 360 Public Relations.
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  • Join our Webinar on Social Value Benchmark: Engagement Opportunities Across the Customer Journey

    21 Jan 2015 | 12:25 pm
    This week, we will broadcast a webinar open to the public. Seats will be limited, so register now at the links below. A question often asked is: How can we reach a better ROI with our social media activities? This week’s webinar will introduce the latest in our Social Value Benchmark, a study conducted by Rob Blackie, Director of Social at OgilvyOne UK, that aims to help brands achieve a better ROI from social media programs by identifying missed customer engagement opportunities. In the webinar, we will discuss: What does a good social program look like? How do social programs differ by…
  • Social Digest – Is it too late to change the name?

    Bizhan Govindji
    21 Jan 2015 | 10:15 am
    Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week hear about Instagram, brand fails, and the new trailer for Ant Man (and, unfortunately for Paul Rudd, it seems it is too late to change the name). Enjoy!   3 THINGS YOU NEED TO KNOW   Snapchat valued at $10bn (Related: Snapchat is asking brands for $750,000 a day for its new ads) Instagram now dominates Twitter on engagement, not just users A teen’s eye view of social media. While it’s an insightful post, it is just a window into one…
  • Millennials: The New Age Heroes

    21 Jan 2015 | 7:20 am
    Heroes – firefighters, X-men, Enrique Iglesias circa 2001 – are known to be bold problem solvers who fight for good (or your heart). Why then are Millennials known as the “hero” generation? And why does that answer matter to companies? Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind. Moreover, the development of new technologies and experiential services showcased at this year’s CES event…
  • 10 Books That Best Explain Social Media
    12 Jan 2015 | 8:21 am
    Thomas Crampton, Global Managing Director of Social@Ogilvy, has compiled a list of the 10 Books That Best Explain Social Media (and a few bonus books). The following appeared on his blog on January 12, 2015. Tropical rain forests have been felled for trite tomes on Social Media hyperventilating how “everything is different”. It isn’t. People are still people. Rather than look for a book on “How To Snapchat”, I seek insight from great thinkers around sociology, behavior change and influence. The below list of books was compiled with much input from the global Social@Ogilvy team…
  • CES 2015: Day 3 Highlights

    9 Jan 2015 | 12:19 pm
    Technology and connectivity go hand in hand. This becomes more apparent every year at CES, and this time around was no different. At CES 2015 we’ve seen many new technologies. With these developments come benefits, cautions, and a lot of questions. Here is the good, the bad, and the not-so-sure, as discussed during day 3 of this year’s event: The Good Brands open to experimentation now have a whole new set of tools and technologies to play with, and many opportunities to be first movers. But remember, with experimentation it still pays to adhere to a communications strategy and develop a…
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    A PR Guy's Musings - Stuart Bruce

  • Communications and campaigning has to be different in 2015

    Stuart Bruce
    6 Jan 2015 | 5:26 am
    In the UK general election fever is already dominating the news more than four months before the actual election giving the electorate (note I don’t say voters) more than long enough to get turned off and disillusioned. Yesterday’s Guardian had an article on the Conservative Party’s latest campaign debacle when it emerged its first election campaign poster “Let’s stay on the road to a stronger economy” showed not a British road, but a German road. David Shariatmadari said “Party strategists must be scratching their heads…” but I’m…
  • What is PR? A definition for 2015

    Stuart Bruce
    5 Jan 2015 | 8:15 am
    What is public relations? Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. A big part of the problem is that many people who work in PR are also confused about what PR is and think it is simply communications and publicity. Being able to define PR isn’t, as some say, simply navel gazing. It’s actually…
  • New Year’s Honours 2015

    Stuart Bruce
    29 Dec 2014 | 4:29 am
    As 2014 draws to a close it’s time for my alternative New Year’s Honours to say thank you to some of the people who’ve helped me, inspired me or contributed massively to the things I care about most. This list could easily go on and on, as I know so many talented and inspiring people, so I’ve deliberately restricted it to 10. Public relations Professor Anne Gregory @gregsanne – I’ve known Anne for more than 20 years and she’s one of the most impressive advocates I know for increasing professionalism in public relations and emphasising how ethics…
  • Future of PR and social media for International Air Transport Association crisis communications conference

    Stuart Bruce
    30 Oct 2014 | 5:34 am
    Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) Donald Steel This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. This is ‘roughly’ the speech I gave in that I spoke mainly without notes, but based on this text I’d prepared: Good morning. And thank you Aaron for that fascinating insight into how social media has changed journalism. I’d just like…
  • Should your C-suite tweet? Maybe!

    Stuart Bruce
    30 Sep 2014 | 8:41 am
    ‘Should the C-suite tweet?’ was the question at the recent CIPR Corporate and Finance’s group seminar. The unequivocal answer from the panel of experts was maybe! The expert PR panel was made up of: Stuart Jackson, former director, CEO Office, EE, now CEO and founder of UP communications Jon Sellors, RSA Group, UK head of media relations Oliver Smith, technology, media and telecoms reporter, City AM Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life There’s a good reason why the panel agreed that the answer was…
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    CustomScoop's Media Bullseye

  • 59 Communications and Public Relations Jobs Available Now

    Chip Griffin
    20 Jan 2015 | 11:25 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to my free Sunday night email. Academia/Government Marketing and Communications Manager, Ave Maria School of Law, Naples, FL Business Development Associate: Infrastructure & Public Private Partnership, British Embassy, New York, NY – apply by Jan. 25 Business Development Associate: Oil & Gas,…
  • 46 Communications and Public Relations Jobs Available Now

    Chip Griffin
    13 Jan 2015 | 3:49 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to my free Sunday night email. Academia/Government Public Affairs Specialist/Web Editor (Job ID: 15-OPA-1295446), Administrative Office of the US Courts, Washington, DC – apply by Jan. 19 Communications Specialist, Arizona State University, Tempe, AZ – apply by Jan. 16 Public Information…
  • Re-thinking How You Do Media Training

    Kevin Anselmo
    8 Jan 2015 | 5:38 am
    For communicators and PR professionals, so much has changed about how we approach our jobs over the past decade. Content will always be king, but if you compare how we distribute it to audiences now versus 10 years ago, there are lots of differences. However, if you compare how organizations go about conducting media training in 2005 vs 2015, you would see very little difference. Probably, if I showed you two different trainings from both years, you wouldn’t be able to determine which was 2005 or 2015. There is tremendous potential to differentiate and improve the process through online…
  • Media Bullseye Roundtable 2014.24: Special Year-End Edition with Guest Co-Hosts Doug Haslam and Jen Phillips

    Chip Griffin
    23 Dec 2014 | 8:49 am
    In this special episode of the Roundtable, I’m joined by Doug Haslam of Stone Temple Consulting and Jen Phillips of 4L Strategies to look back at three important public relations themes from the past year: — The state of ethics in the PR industry. — The future of the business of PR. — The role of measurement in modern PR. Get this podcast: Download the MP3 file (36.0Mb, 37:32) Read the transcript Get the show on iTunes Subscribe to FIR’s Media Bullseye Roundtable RSS feed Get the FIR app for your…
  • 71 Communications and Public Relations Jobs Available Now

    Chip Griffin
    23 Dec 2014 | 4:26 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to my free Sunday night email. Academia/Government Web Producer, WAMU 88.5 FM, American University, Washington, DC Government & Industry Relations Professional, Freddie Mac, Washington, DC Communications Associate, Medical Center, Georgetown University, Washington, DC Development Assistant, Medical…
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    Tom Murphy - Murphy's Law

  • Book Review: It’s an issue Jim, but not as we know it

    Tom Murphy
    6 Jan 2015 | 11:00 am
    Last October I read an interview with Eric Dezenhall on the changing dynamics of issues management that piqued my attention. Dezenhall, who was promoting his new book: “Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal”, was incredibly pragmatic about how the combination of technological and social trends have changed the nature of a crisis.  Furthermore, he believes that the idea that there is a magic PR potion that can solve any reputational issue is nonsense: "Most crises are not resolved through rhetoric. They are resolved through…
  • The truth teller

    Tom Murphy
    31 Jul 2014 | 9:02 am
    If you follow social media – and this probably relates more to blogs and Twitter than the other channels – you know there’s a lot of opinions on marketing and PR out there.  Now, on the whole, this is a good thing, but at the same time, there’s often a lack of good, honest discussion of some of these opinions and memes. So when someone provides a contrarian view on one of the sacred cows, it’s always worth a listen. Designer Stefan Sagmeister addresses the question of “storytelling”… You are not a storyteller – Stefan Sagmeister @ FITC from FITC on Vimeo. Source:…
  • FIR766: Enterprise Social

    Tom Murphy
    29 Jul 2014 | 8:34 pm
    As a regular listener to For Immediate Release – hosted by Neville Hobson and Shel Holtz, I was listening to Monday’s episode which included an interesting discussion on Enterprise Social.  As a guy who works on the Microsoft Office PR team – which of course includes Yammer – this is a subject close to my heart.  I started writing a comment on their Google Plus community, but it was very long, so rather than annoy other members of the community I thought I’d paste the comment here and just provide a link. Neville/Shel: Interesting piece on Enterprise Social adoption…
  • Great PR requires a little bravery

    Tom Murphy
    25 Jul 2014 | 9:01 pm
    The explosion of data and analytics has created fantastic opportunities for marketers and PR pros to get better insights into the impact of their work. While the benefits of measuring the results of an announcement or campaign are immediately obvious, the potential for data to inform future decision making has traditionally been more challenging. The potential of data to provide insights and inform new approaches to communicating or engaging with people is pretty exciting.  Where before we based decisions exclusively on experience and perhaps a gut feeling, now you can test an idea,…
  • Quick overview: Setting up OneNote

    Tom Murphy
    13 May 2014 | 10:45 am
    Update: Stuart Bruce reminded me that OneNote is now available free of charge across all your devices. Following the previous post about using OneNote to manage your digital life, I had a number of people ask how I actually structure OneNote, so here’s a quick overview that hopefully provides some food for thought. One of the great things about OneNote is that it’s completely adaptable to how you want to work. There isn’t one single structure or approach, rather you can fine tune it so that it best suits how you work or what you want to do. This flexibility came home to me…
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    Online Public Relations Thoughts

  • Anti-PR

    Jim Horton
    23 Jan 2015 | 4:56 am
    How much PR and investor relations do you really need?  If you were this company and this executive, the answer is little to none.  Gordon was able to get away with decades of running a public company as a personal fiefdom.  He talked to no one.  His SEC filings were minimal.  He kept the public far away from his business although he made a consumer product.  Gordon's silent treatment was at the limits of what a company can do to remain out of the public eye.  There are a number of what-ifs that should be asked about its stonewalling.  What if, for…
  • A PR challenge

    Jim Horton
    22 Jan 2015 | 4:58 am
    Airbnb, the room sharing service based out of San Francisco, has a PR challenge in New York City. Hundreds of tenants are angry over other tenants renting out their rooms through the service.  The angry tenants claim that Airbnb is reducing the amount of affordable housing in New York City because landlords would rather let apartments for a night at a higher price than they can get for monthly rental income.  Irate tenants also claim that many of the Airbnb rooms are rented in violation of New York City law.  This is a problem for the company because New York is a desirable…
  • Great Marketing PR

    Jim Horton
    21 Jan 2015 | 5:21 am
    Wal-Mart has won multiple marketing objectives with one stroke of genius.  For the under-banked in our society, many of whom are Wal-mart customers, the chain is offering tax refunds in cash at its stores.  One can go to the store, get taxes done and receive refund without a check or direct deposit, neither of which are convenient for the under-banked.  Wal-Mart hopes that some of the cash refund will remain in the store as customers shop with their refund money.  But, even if they don't, the chain has demonstrated a close understanding of customers needs and has taken a…
  • Blackmail

    Jim Horton
    20 Jan 2015 | 4:44 am
    The Islamic terrorist group, Isis, is blackmailing the Japanese government by threatening to decapitate two Japanese citizens unless the country pays $200 million for their ransom.  Japan would be foolhardy to give in.  By so doing, it would put a ransom on the head of every one of its citizens.  No Japanese would be safe in any part of the world where there are kidnappings,  As ugly as it is, the country for the larger protection of its citizens must risk seeing the two men beheaded on camera.  This will pose an immediate public relations problem for the government,…
  • Drones

    Jim Horton
    16 Jan 2015 | 4:50 am
    Drones are coming to the news gathering business, and to the crisis communicator it means a loss of control.  There will be no keeping back the news media from the scene of an accident while first responders handle the dead and dying.  Overhead cameras will record every grisly detail.  For PR practitioners, there will be less control at events with cameras hovering overhead.  Drones might prove to be a nuisance, or ultimately, they could be woven into an evolving tragedy or event.  Chances are it will be the latter because once the news media start using them, they…
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    Holtz Communications + Technology | Blog

  • Friday Wrap #137: New Trust Barometer, reducing hoaxes, bad words, an anonymous app for employees
    23 Jan 2015 | 4:07 am
    Flickr photo of Venice wrapped up in 2011 courtesyt of Kristina D.C. HoeppnerGreetings from 39,000 feet. I have a jam-packed day Friday, so I’m taking advantage of in-flight WiFi to crank out this week’s Wrap. As always the Wrap is a summary of the last week’s news, posts, and other good stuff that has crossed my feeds that may not have gotten a lot of attention but is still useful for communicators to know. Feel free to follow my link blog, where I collect the content from which I select items for the Wrap (and for my podcast). News Edelman releases 2015 Trust…
  • The Hobson & Holtz Report - Podcast #791: January 19, 2015
    19 Jan 2015 | 12:53 pm
    Intro: Eric Schwartzman joins Paul Gillin as new FIR B2B podcast co-host; story update: Marriott reverses WiFi hotspot plans; Quick News: Trade associations in DC spending more on PR than lobbying, the focus for Google Glass is business not consumer, who’s using what social network in 2015, drones are taking off as prices plummet; Ragan promo; News That Fits: LinkedIn and Facebook are jockeying for position in the enterprise; Dan York’s Tech Report from Sri Lanka; WhatsApp is 50 percent bigger than global SMS: are brands ready?; the Media Monitoring Minute with CustomScoop;…
  • Friday Wrap #136: Marriott backs down, Nissan blows an AMA, Time Inc. curates, PR beats lobbying
    16 Jan 2015 | 10:30 am
    Flickr photo courtesy of WetsunThe new year is heating up, as evidenced by a record number of items in today’s Wrap. There’s even more in my link blog, where I collect all the items from the past week I think would be useful or interesting for communication professionals; you’re welcome to follow it. News Marriott backs down—Marriott International has withdrawn its petition to the U.S. Federal Communications Commission (FCC) requesting permission to block personal WiFi devices guests bring to its hotels. The company is attributing its change of heart to pressure from…
  • Is a quiz that inspires kids to become engineers unethical just because ExxonMobil paid for it?
    13 Jan 2015 | 11:51 am
    Last September, as one small part of an outreach program aimed at getting schoolchildren interested in engineering, ExxonMobil paid for one of those BuzzFeed quizzes. You know the ones I’m talking about: Answer a series of questions in order to learn whether you’d be Belle or Aurora if you were a Disney princess. In this case, the answers determined what kind of engineer you should be. Readers were presented with nine multiple-choice questions and statements, like “What was your favorite part of summer camp?”, “What do you look forward to most on a road…
  • The Hobson & Holtz Report - Podcast #790: January 12, 2015
    12 Jan 2015 | 8:22 am
    Quick News: A “deeply personal” picture of every consumer could be grabbed by futuristic smart gadgets says the FTC, executives expect to spend more on corporate citizenship, Intel CEO’s diversity promise, a dramatic rise in video content on Facebook; Ragan promo; News That Fits: Failure to disclose grows as a PR issue; Michael Netzley’s Asia Report: Has social media finally turned the spotlight on Asia’s classic anonymous CEO? and more; Cluetrain updated; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on…
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    Bad Pitch Blog

  • Lazy Hack Turns Lazy Flacks Into Story

    Kevin Dugan
    2 Jan 2015 | 7:25 am
    Image viaThe year ended with less of a whimper than expected in the public relations industry with everything from Uber and Sony missteps to smaller gems like GoGo Squeez and Play Doh.In fact, this story from the New York Post almost went unnoticed.* In his December 25th article, "A gift to all the p.r. people who were blown off in 2014," business reporter John Crudele turns a dozen pitches into a story and outs the 12 folks that sent them his way.Facebook comments ranged from the expected "he's mean" and "these people are just trying to do their jobs" to the more snarky "bet they include…
  • Will PR Automation Put You Out of a Job?

    Kevin Dugan
    15 Dec 2014 | 5:15 am
    Nine months ago, robo-journalism was in full effect when the LA Times used its Quakebot algorithm to report on an earthquake -- three minutes after it happened.It's ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example. In another example, the AP uses a tool called Wordsmith to help fill their pages. According to Arik Hanson, "they're using Wordsmith to auto-generate quarterly earnings stories--4,400 stories every quarter."This all begs a bigger question."As…
  • Your Social Media Policy & the Nude Celebrity Photo Scandal

    Kevin Dugan
    3 Sep 2014 | 9:42 am
    You're thinking, "come on...this is headline bait. How can these two topics be even remotely connected?" This Venn diagram depicting Internet privacy (created by Dave Hoffman) is our answer.No, you and your fellow employees are not celebrities. Celebrities are subjected to an unfortunate level of attention. And in this case, a hacker pulled the celebrity photos from password-protected iCloud accounts and not social media. But there are some relevant takeaways from this unfortunate scandal you can apply to you and your company's social media policy.1) Simplest Approach: If you…
  • 3 Reasons Why You Should Love Data: a PR #protip

    Kevin Dugan
    2 Sep 2014 | 5:28 am
    Early in my career, I'd declare I'm part of the creative class, in part, because of my dislike for math. Today, I still wouldn't trade my career for anything. But I've learned to love math.The silos between art and science dissolved long ago. And every public relations professional should love math and, more specifically, data. Here are just three reasons.1) Inform Strategy: Since hugging it out with data, I've been able to show clients exactly why I'm proposing a specific editorial strategy. It's all thanks to insights mined from search queries and social data.Searches tell us what…
  • At A Loss For Words

    Richard Laermer
    14 Aug 2014 | 7:37 am
    The following pitch was received by a journalist friend of mine yesterday.  I will not comment on it.  I guess this is why Kevin and I started this blog in the first place. Read at your own risk."Robin Williams’ tragic death leaves consumers at high risk of identity theft. The 1.2 billion people already endangered from the massive Russian hacking just got more vulnerable as identity thieves lure curious citizens with links promising details about Robin Williams.Cyber security expert Steve Weisman, founder of, author of Identity Theft…
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    Denver PR Blog

  • Dovetail Promotes Two, Adds Intern

    Jeremy Story
    23 Jan 2015 | 5:06 pm
    dovetail solutions has promoting Rachell Buell to director of client services and transitioned Mary Kusek to chief of staff. The agency also added Lea Gralewski as its spring intern.
  • Denver PR Jobs

    Jeremy Story
    20 Jan 2015 | 1:44 pm
    Among those hiring this week are Blake Communications (internship), Arapahoe County Sheriff’s Office, City of Golden, Colorado Hospital Association, Comcast, Downtown Denver Partnership, Elevation Media Group, Kaiser Permanente Colorado, Keystone Resort, Level 3 Communications, The Medical Group Management Association, Moore Communications Group, MWH Global, Pinnacol Assurance, Rocky Mountain Human Services, Stapleton MCA, The Denver Museum of Nature & Science and WaterBrook Multnomah Publishing Group. Also, The Fletcher Group is hiring a PR & Marketing Senior…
  • Vladimir Jones Promotes Five

    Jeremy Story
    20 Jan 2015 | 9:21 am
    Vladimir Jones announced it has promoted five employees: Cody Gore was promoted to Account Director. He has been with the agency over eight years and specializes in strategic planning, brand building, product promotions and B2B communications. Nate Nicoll was promoted to Broadcast Media Buyer. Since joining the agency in 2011, he has been closely involved with implementing integrated campaigns for a myriad of clients. Eric Olson was promoted to Associate Digital Director. Eric joined the agency in 2011 and has worked across all clients in directing, creating, producing and distributing…
  • Children’s Hospital Colorado Adds Two

    Jeremy Story
    19 Jan 2015 | 9:08 am
    Children’s Hospital Colorado has added Charlotte Isoline as vice president of marketing and communications and Sheryl Barto as corporate and community relations specialist in Aspen and the surrounding areas.
  • Verde Adds Two Clients

    Jeremy Story
    16 Jan 2015 | 2:08 pm
    Boulder’s Verde Brand Communications has been retained by performance apparel designer Pearl Izumi and distiller Wyoming Whiskey.
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    Shonali Burke Consulting, Inc.

  • PR Trends for 2015: 7 To Watch

    Shonali Burke
    23 Jan 2015 | 5:00 am
    You know I’m not much of a forecaster. I leave that to weather people and roosters. So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. But then I started thinking. And, as I wrote over at PRSAY: We practice public relations in fascinating times. The profession has seen changes we would never, ever have predicted. I mean, in which universe could you have imagined yourself saying: “I’m pretty sure I can do my work without the Bacon’s books.” Or: “Never mind about [mainstream media outlet]! Make sure [social media influencer]…
  • Weekly Roundup: Overcoming Obstacles with Measurement

    Shonali Burke
    20 Jan 2015 | 5:00 am
    So! If you’re in the U.S., did you enjoy the first long weekend of 2015? What’s the point of measurement, exactly? I expounded not that long ago, but thought we’d pick up that thread today. So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Image: Manitoba Coupon Maven via Flickr, CC 2.0 1. Why PR and Marketing Must Work Together to Measure Success Why: Historically, PR and marketing have had a hard time…
  • Around the Web in 59 Days

    Shonali Burke
    16 Jan 2015 | 5:00 am
    Just two weeks into 2015, it’s already been incredibly busy. Oh, and I celebrated my birthday yesterday – whee! So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Or, honestly, more; who knows what you’ll decide to do with all this great info? Btw… what’s your take on where the “59 days” in the headline comes from? We had a lot of fun designing and sending out our 2015 eCard. That Birdie sure knows…
  • Monday Roundup: New Beginnings

    Shonali Burke
    12 Jan 2015 | 5:00 am
    Even though the new year is barely two weeks old, it’s easy to fall back into old routines and habits. To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Enjoy! Image: mario via Flickr, CC 2.0 1. How Do You Start Over After Building a Successful Blog? Why: How does one start from scratch after building a successful blog and community? In this guest post for Mark Schaefer‘s {grow}, super-blogger Jason Falls recounts his experience. This is a remarkable read.
  • The Point of Measuring (Anything)

    Shonali Burke
    9 Jan 2015 | 5:00 am
    Why bother doing what you do? I’m not being facetious. So, seriously: why do you bother doing what you do? After all, everything has an opportunity cost. That is, whenever you decide to do something, there are other things you are deciding not to do. Right? You’re making a conscious choice to invest the bulk of your waking hours (and perhaps some of your dreaming hours as well) into a certain type of activity, at the expense of others. So why bother undertaking it if it doesn’t benefit you in some way? And how will you know whether or not you’re benefitting from it…
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • PR Jobs of the Week

    23 Jan 2015 | 1:27 pm
    Communications and PR jobs from [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • PR Links of the Day - 1-23-2015

    23 Jan 2015 | 1:22 pm
    Q&A Chrysler PR vet continues his candid book tour (Car and Driver)  Crisis Deflate-gate as crisis comms: Did the Pats and NFL fumble? (WBJ)  Crisis Pats show how not to handle a PR... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • R&R Scoops Up $900K South Sudan Pact

    23 Jan 2015 | 8:32 am
    R&R Partners, which was founded by legendary Republican ad man Sig Rogich, has lined up a $900K one-year contract with South Sudan to raise the Washington awareness of the landlocked nation. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Clinton White House Alum Launches PA Shop

    23 Jan 2015 | 7:59 am
    Ben Finzel, who served in the Clinton Administration's Dept. of Energy, has launched RenewPR, an energy and environmental PR firm. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Glover Park Aids 'American Sniper' Push for Warner

    23 Jan 2015 | 6:20 am
    Warner Bros worked with Glover Park Group to cultivate military interest in the release of "American Sniper," the blockbuster film based on the memoir of Navy SEAL Chris Kyle. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Shankman Blog

  • Why I Secretly Hope My Daughter Isn't One of the Popular Kids

    2 Jan 2015 | 6:50 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I was at the playground with my daughter J the other day for some fun on the swings, and next to us was a boy a little older than her. When they noticed each other, my 19-month-old daughter looked right at him with a smile and a “hi!” This scared the hell out of her new friend, who quickly retreated to the safety of the area behind his mother’s leg. I realized right there that my daughter has definitely inherited my ability to just simply talk to anyone. I believe that my having…
  • How I'm going to Save $5,000 in 2015

    29 Dec 2014 | 6:54 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Going through my American Express end-of-year statement, you know, the one that says "sit down, dumbass, and review all the stupid shit you didn't need to spend money on but did anyway," I came across a truly shocking, shocking fact. No, it wasn't that I bought a Phantom 2 Drone, despite living in NYC and hardly being allowed to ever use it, and it also wasn't the amount of money I spent on plane tickets, although that's almost entirely reimbursable. No, it was this: This year, I spent…
  • The Customer is Always Right, Until the Customer is a Billion Percent WRONG.

    2 Dec 2014 | 4:59 pm
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Long story short: A so-called "Internet Celebrity," (which should tell you more than you need to know right there,) Matthew Lush, had a non-refundable/non-changable (otherwise known as a super-cheap) ticket on JetBlue, and of course, tried to make changes to his itinerary. When JetBlue told him his ticket had a change fee, he wasn't pleased. Even after JetBlue lowered the change fee by 1/3rd, he still wasn't happy. He went online to voice his displeasure, telling his…
  • Read This Before You Tweet During the Next Bout of Breaking News

    2 Dec 2014 | 9:15 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter? Don’t spread rumors. Unless you were there, or it was confirmed by multiple sources, just don’t retweet it. If you were there, stick to the facts. Yes, sadly, “How to Tweet in a Crisis” still needs to be said, possibly never more before than now, almost nine years after Twitter launched. If social media can be credited with one thing, (other than making it very easy for celebrities to post horribly embarrassing comments in real-time,) it’s that time and time again, if…
  • My Attempt to Cancel Time Warner Cable Services in my Condo, Live-Tweeted

    28 Nov 2014 | 6:16 pm
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?So many live-tweets of my attempt to cancel Time Warner Cable in my apartment, I decided to use Storify. Enjoy it! :)   [View the story "My Attempt to Cancel Time Warner Cable Services in my Condo" on Storify]  
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    Voce Communications

  • Voce Student Weekly Reading 1/20: 2015 Social Media Predictions, 7 Ways to Land an Internship & More

    Anjani Patel
    20 Jan 2015 | 12:30 pm
    Social Media Social Media Marketing in 2015: The Year of Quality over Quantity “The role of the marketer is shifting quickly to encompass far more than it traditionally has. In addition to effective communication, marketers will be called to understand new and changing platforms, collect and analyze data, and find new tools to work more efficiently.” Voce Insight – Instead of relying on a mass push of messages to get your point across, marketers should focus on developing quality content that is targeted to the interests of your particular followers. Your fans are being bombarded…
  • Voce Student Weekly Reading 1/13: How to Make Your Twitter Stand Out, Finding a Job After College & More

    Stephanie Boggs
    13 Jan 2015 | 12:31 pm
    Social Media How to Make Your Twitter Profile Stand Out “Make an impact on your audience by crafting a sentence or two that convey your expertise. Choose the most important things you do; state them in a clear, compelling way; and then explain why your skills should matter to the visitor. The challenge, of course, is brevity.” Voce Insight – Many people use social media to promote themselves and their business. If your profiles are outdated, you could be sending the wrong message. If you haven’t updated your profile in a year or more, you may not receive new connections, business…
  • Voce Student Weekly 1/6: 10 Things We’ve Learned About Social Media in 2014, Career Tips & More

    Sean Lenehan
    6 Jan 2015 | 12:30 pm
    Social Media Here’s How Chat Apps Are Becoming As Important As Social Media For Brands “But, most importantly, McCartney’s account also sent private chat messages to each of its 10 million-plus followers on Line. There is no metric to quantify the engagement of that action, but the fact that most of those fans will have gotten a push notification with the message and link to Soundcloud (just like an SMS) gives you an idea that it might well have been hugely effective.” Voce Insight – With the prevalence of chat apps on smartphones, marketers have a huge avenue they can use to…
  • Voce Student Weekly Reading 12/23: YouTube GIFS, Why You Shouldn’t Quit Your Job Search Over the Holidays & More

    Anjani Patel
    23 Dec 2014 | 12:32 pm
    Social Media YouTube Finally Lets You Make GIFs Without Leaving YouTube “If you have ever created short, looping animations, you will appreciate the simplicity of YouTube’s tool. At the top is a film scrubber, which displays a series of frames from the video above. The frame tool moves along the strip as the video plays above and can be grabbed and dragged to any point in the video. It defaults to a three-second grab, but can be stretched out to six seconds or condensed to 0.3 seconds.” Voce Insight- An embedded GIF tool will make it easier than ever for brands to create quality GIF…
  • Voce Student Weekly Reading 12/16: Gift Guide for Social Media Lovers, Possible ‘Dislike’ Facebook Button & More

    Stephanie Boggs
    16 Dec 2014 | 12:27 pm
    Social Media A Holiday Gift Guide for Social Media Lovers “The majestic social media lover, someone who is on top of trends, tech-savvy and spends a lot of time plugged in. While these are great traits from a career perspective, they don’t always make for an easy gift target. What do you get someone who knows about everything as it launches in real-time?” Voce Insight – Besides the fun items on this list, any of the books included would likely help you add weight to your words on social media. Reading about your field and those who helped start it will set you apart from many of…
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    PRNewser Feed

  • Well-Known Bloggers Will Help Target Launch Its Plus-Size Fashion Line

    Tonya Garcia
    23 Jan 2015 | 3:39 pm
    Fashion bloggers, @nicolettemason, @gabifresh & @GarnerStyle strike a pose at the #AVAandVIV launch event. — Target Style (@TargetStyle) January 22, 2015 Target has a new plus-size line coming, Ava & Viv, that will launch in the middle of next month, much to the delight of consumers we would imagine. In different stories, we’ve seen the complaints of plus-size customers about the lack of fashionable options on retailer racks. And Target says the items in this line, updated monthly, will be priced between $10 and $80. To launch the line, Target…
  • The New Gerber Baby Is Cuter Than Everybody Else’s Baby Ever

    Tonya Garcia
    23 Jan 2015 | 3:05 pm
    Try to take your eyes off of her for a moment if you will. The text is over here. This adorable little baby is Grace. She’s a seven-month-old model. And she’s your brand new Gerber baby. There were 180,000 other babies up for the job. But it was this photo that took the top prize. And that prize includes $50,000, a year’s worth of baby food and the chance to appear in an ad this year. Gerber’s brand is so closely tied to the cute baby on the jar, it might make this little darling one of the most important spokespeople in all of marketing. People love to look at cute…
  • Ann Friedman of New York Translates a Terrible Pitch

    Patrick Coffee
    23 Jan 2015 | 2:42 pm
    Back in July, columnist Ann Friedman of New York magazine wrote a piece defending the archetypal “PR girl” titled “Why Do We Treat PR Like a Pink Ghetto?” She bemoaned the state of media relations as a boys vs. girls game and wrote that the work done by even entry-level press specialists is “important and valuable…not to mention quite challenging.” What we’re saying is that she’s more sympathetic to the daily struggles of the PR pro than many. At the same time, like any journalist, Friedman gets lots of lame pitches. On her tumblr this…
  • Writing Better Press Releases with Chris Penn of SHIFT Communications

    Patrick Coffee
    23 Jan 2015 | 12:48 pm
    This morning, our friends at SHIFT Communications released “Bad Press Release Bingo,” a collection of the 50 most (over)used words in your average press release as calculated by algorithm. We’re big fans of such no-no collections, even though this one MAY have been shared by another site… FWIW, some of these words are tough to avoid — but as Chris Penn, VP of marketing at SHIFT and frequent speaker/blogger puts it, the firm designed this list and its associated game in order to encourage PR professionals to actively think about the words they’re using…
  • Gary Vaynerchuk on How to ‘Win’ Social Media

    Patrick Coffee
    23 Jan 2015 | 12:25 pm
    Here’s an interesting quick take from VaynerMedia founder Gary Vaynerchuk, in conversation with PR veteran B. Bonin Bough of Mondelez, about social media engagement for Brand University. His point: social engagement is less about “scale” than about using the proper platforms to reach the right audience: Gary has 1.12M followers on Twitter, so it’s fair to call him an “influencer.” His main point is interesting: it’s more effective to message his 34,000 followers on Snapchat with a direct call to action than to send a tweet with the potential to be…
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    Brian Solis

  • Report: Some Brands Go All In on Mobile; Others Suffer from Mobile Mediocrity

    Brian Solis
    22 Jan 2015 | 12:17 pm
    Consumers aren’t just going digital, they’re also becoming increasingly mobile. To them, mobile isn’t the second screen, it’s the first screen. Brands however, struggle to keep up with them and as a result, mobile strategies are off target or underwhelming. This finding among many others is the result of new research conducted by my colleague Jaimy Szymanski and me. I’m proud to announce that the report, The Inevitability of a Mobile-Only Customer Experience, is available today for immediate download. Mobile CX: Digital First and Mobile First After spending several months…
  • 25 Disruptive Technology Trends for 2015 – 2016

    Brian Solis
    19 Jan 2015 | 10:08 am
    With every new year comes a landslide of predictions and trends to guide us into the new year. While the year advances, rarely do such transformative trends or changes take place in alignment with a calendar. Not even Y2K could do so Now with that said, I was asked to present my thoughts on what lies ahead in Vegas during CES at Brand Innovators “Mega Trends” event. By the first week of January, there were already some tremendous thoughts already shared by some of the best. So, I thought about and thought about some more. What I assembled was a list of the most notable trends that…
  • Brilliance is Distributed Around The World; Opportunity However is Not

    Brian Solis
    15 Jan 2015 | 9:01 am
    The rate at which we progress is defined by the time and energy we invest in ourselves. We can’t do everything alone however. As John Lennon and Paul McCartney famously wrote, “I get by with a little help from my friends.” But not everyone has access to the same resources you and I do. Sometimes those friends aren’t so readily visible or available and thus progress inches along, stalls or sometimes regresses. One of the biggest trends I’ve seen in Silicon Valley is the drive to teach coding as part of mainstream education. One of the most interesting and…
  • Crossing the Experience Divide: Creating positive, lasting experiences is a crucial mandate for any brand

    Brian Solis
    12 Jan 2015 | 8:04 am
    The Technology of Us I’ve been in the technology business for a long time and what I can tell you is this: Technology enables us to invent new products and services at rates that humans never before experienced. Whatever the next big thing is in tech doesn’t matter as much as the fact that anyone today has the power to disrupt entire industries with a single, smart idea. In fact, resilient companies, whether they’re startups or they merely acting like one, will intentionally break their business models in anticipation of what customers want and need. Look at the “sharing…
  • Untethered From Tradition: How I Got Here

    Brian Solis
    9 Jan 2015 | 10:01 am
    I didn’t set out to be an author, speaker or digital analyst/anthropologist. It just happened over the years. When I was younger, I studied economics and journalism. I actively experimented in online marketing. I was also a musician/songwriter. So, how did I get here? I spent some time with my friends over at Onboardly to answer just that. I’d like to share the transcription of our conversation with you here… The Freedom to Experiment 1. You’re a best selling author, well known blogger and keynote speaker. How did you get your start in the industry? It’s one of those…
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    Ronn Torossian 5W Public Relations CEO Blog

  • The Foundation of a Strong PR Campaign

    Ronn Torossian
    19 Jan 2015 | 9:44 am
    With few exceptions, successful PR campaigns aren’t the result of dumb luck. A PR effort that achieves its objectives is almost always the result of careful planning and savvy execution. If you take the time to lay the groundwork, the second part [...] The post The Foundation of a Strong PR Campaign appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • Where is the PR Industry Heading in 2015?

    Ronn Torossian
    5 Jan 2015 | 11:57 am
    These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals and executives are realizing that they need to maintain a cutting edge perspective to ensure that [...] The post Where is the PR Industry Heading in 2015? appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • Blackberry Continues to Struggle

    Ronn Torossian
    29 Dec 2014 | 7:30 am
    Q3 2014 was not kind to BlackBerry, once again. The company expected a drop in quarter 3, but a larger than projected drop has stock prices falling and management searching for answers. Worse, the missed sales projections included a [...] The post Blackberry Continues to Struggle appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • 4 Ways to Increase your Value this Holiday Season

    Ronn Torossian
    24 Nov 2014 | 1:20 pm
    Ronn Torossian shares several key strategies – to help increase your brands value this Holiday Season. The holidays are upon us, and everyone is thinking about ANYTHING but work. While those who actually succeed are hard at work trying to balance family, fun, and work, others are unknowingly preparing [...] The post 4 Ways to Increase your Value this Holiday Season appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • What the Electric Golf can teach you about Innovation

    Ronn Torossian
    4 Nov 2014 | 6:35 am
    Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested … more long-term. Check out the new electric
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    PR Couture // Fashion PR » PR Couture // Fashion PR

  • Deadly PR Sins, A Gucci Reality Show & Marc Jacobs Picks Social Media Models

    23 Jan 2015 | 3:30 am
    Is a picture really worth a million likes? An interesting look at the transition of fashion ads from print to web. (via BoF) A  Gucci reality show in our primetime future. (via The New York Times) L'Oreal launches first-ever campaign casting call to beauty stars for their new campaign. (via AdWeek) Pinterest influencers are making some serious bucks, but what about Pinterest itself? Are ads in their future? (via the Wall Street Journal) Models need not apply. Marc Jacobs picks 11 social media fans to grace their new campaign. (via Daily Mail) What brands like Nasty Gal and Mod Cloth are…
  • Samantha Slaven Seeks Fashion + Beauty PR Intern in L.A.

    22 Jan 2015 | 2:00 pm
    Samantha Slaven Publicity is looking for enthusiastic fashion/beauty pr interns who are super organized, whizzes at social media and have their pulse on the latest fashion trends and celebrity gossip. Main duties will include managing showroom samples (tracking, shipping, organizing and keeping everything streamlined), online and social media fashion/beauty research and assisting senior staff with day-to-day tasks. Ideal candidate must be fast-paced, detail-oriented and have a strong familiarity with top blogs, trends, magazines, celebs. Candidate should also be able to commit at last 3…
  • The 5 Skills You Need to Land Your Dream PR Job (& How to Get Them)

    Lori Riviere
    22 Jan 2015 | 8:30 am
    Forget what your Career advisor told you! What are companies are really looking for when hiring entry-level positions? We get about ten to twenty resumes a day through our career email at The Riviere Agency from aspiring fashion PR guys and gals looking for their big break. For the fall and spring semester, we typically have anywhere from two to four interns in our New York office and so I know what a superstar intern or coordinator can offer a company besides a love for fashion (everyone says that and honestly, employers really don’t care). Here are a few things that are guaranteed to make…
  • Publicist Q&A: Getting to Know Ali Grant, Founder of Be Social PR

    21 Jan 2015 | 8:30 am
    Named by San Diego Magazine as a “dynamic public relations expert,” Ali Grant is the founder of Solana Beach-based boutique PR agency Be Social PR.  Her success stems in part from running successful ecommerce publicity campaigns in technology, retail, and lifestyle for national and international brands with an emphasis on digital and blogger relations. This roster of achievements has resulted in several additional recognitions including being a finalist for the San Diego Business Journal’s “Women Who Mean Business Awards,” a nominee for San Diego Magazine’s “2014 Women of…
  • New Course! Get Crystal Clear on Your PR Career with PRISM

    20 Jan 2015 | 11:37 am
    While I love and appreciate the adage, "it's PR not ER," the career horror stories that make it into my inbox tell a pretty gruesome story about how rough it can be out there for young PR pros. The biggest challenge as I see it is that publicists are moving at such a frenetic pace that they simply don't have the extra space to slow down and offer support and guidance to the newest crop. This results in aspiring publicists feeling confused, stressed and unclear, and more experienced PR pros feeling frustrated when interns or coordinators "just can't figure it out." Become the success story…
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    Don't Eat the Shrimp - Josh Morgan's Take on PR, Social Media & Marketing

  • What I’m reading in 2015

    Josh Morgan
    16 Jan 2015 | 11:37 pm
    Throughout the year when I find or hear about a book I might find interesting, I send myself a note with the name of the book.  This is an ongoing email throughout the year that I keep replying to and CC my wife.  Then at Christmas when someone asks my wife what I might like, she sends them the list of books. It works out pretty well and I end up with a nice stack of books to start the year. Here’s one from 2010, and one from 2011.  Below is the stack I’m diving into for 2015. Most of the below were purchased from our local bookstore, Face In A Book. The Forbidden Game by Dan…
  • Communicating the benefits of IT security in higher education

    Josh Morgan
    14 Jan 2015 | 11:22 pm
    As part of my job I spend a lot of time on college campuses talking with administrators, faculty and staff. One of the special things about higher education (for good or for ill) is the decentralization of basically everything.  Since many parts of a college or university have control over their own funding they run a lot of their own systems.  Right down to things like email servers.  This decentralization can often lead to exposure for IT breaches. With an increased focus on data privacy and security (even the President is talking about it) how do administrators get everyone on board?
  • Get a “clue” – 15 years later – The Cluetrain is Back

    Josh Morgan
    9 Jan 2015 | 12:53 am
    Back in 1999, whoa 15 years ago, my boss Pam Alexander pointed all of us Alexandroids to a site for “The Cluetrain Manifesto.” It was addressed to “the people of Earth,” and like something you may have read about it had 95 Theses, of which the first was, “Markets are conversations.”  Read them all here. The first homework for the class was to read the theses and identify five that spoke to them and talk about them with the class. The one I always came back to is , “hyperlinks subvert hierarchy.” Anyone can link to the CEO.  They can tweet to…
  • Find your “voice of authority”

    Josh Morgan
    6 Jan 2015 | 12:02 am
    Image from Rizzo How does your voice sound at work?  Is it a little singsongy?  Is it not as steady as it could be?  If so, you might need to work on your “voice of authority.”  I’ve been thinking about this for awhile and have heard of it referenced in various contexts.  Just last night I was reading “Goodbye Darkness,” by William Manchester that is a memoir of his time in the Pacific theater of WWII and he talked about as a young NCO he didn’t have a “command voice.”  This is described as DLIPS: Distinctness, Loudness,…
  • Every family has a story.

    Josh Morgan
    13 Nov 2014 | 11:14 pm
    Every family has a story. Part of the history of my family is in Singapore where my great grandfather and his family built an incredible life. This week my mother sent me a link to an article written this month highlighting this life, that tells a great story and includes some incredible pictures of their life, my family, my great grandmother receiving the MBE, and oh yeah, them all hanging out with Albert Einstein. Image from Asian Jewish Life and my cousin Lisa Ginsburg. Tagged: alberteinstein, clouet, jewsinsingapore, lionelclumeck, lisaginsburg, Marie Frankel-Clumeck, singapore,…
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    Mark My Words

  • Andy Murray

    23 Jan 2015 | 3:18 am
    Mark’s take on Andy Murray’s new logo in The Scottish Sun.  Click to enlarge
  • The ongoing UBER PR trip

    Mark Borkowski
    16 Jan 2015 | 9:19 am
    You can say what you like about Uber, but when it comes to a value added experience to drive loyalty to their brand they are in the driver’s seat. In Uber’s first coordinated, multi-city event, film studio 20th Century Fox is giving users of the ride-sharing service a chance to win exclusive passes to an advance screening of the film, “Kingsman” Though Uber has dabbled in premium cinema experiences in New York and Los Angeles before, this is its first coordinated, multi-city event through its app. At the same time as seeing rapid growth, Uber has been facing growing competition…
  • The Ugly Side of the Beautiful Game: Why is football so bad at PR?

    Mark Borkowski
    15 Jan 2015 | 9:12 am
    My thoughts from The Drum earlier this week on why football is so bad at PR. The Ched Evans #fail juggernaut rumbles on. This negative fallout reframes football, sucking the hapless into its black hole. The whole affair suggests there is something rotten at the heart of the enterprise. Sadly, the idiot Evans’ hubristic soap opera is just another of a series of scandals that have put football on the front pages this season. Football is big business. The analysts at Deloitte reported the Premier League clubs’ revenues broke the £3bn mark in the recent 2013-14 season. Sponsor TV…
  • Hollywood terror

    Mark Borkowski
    23 Dec 2014 | 5:22 am
    Certainly I did not predict the extent of the Sony hack, nor was I alone in suggesting that it might be a festive dose of creative hype to life a mediocre film. As it turns out, the ongoing escalation will text the strength of the top tier leadership and the ability to survive ruthless hacks and attacks. Statistically ninety percent of motor vehicle crashes are caused at least in part by human error. The mechanics of the recent Hollywood pile up is even more compelling. Consider the media feeding frenzy, surrounding the latest batch of bitchy emails, hacked from the uber entertainment gods of…

    19 Dec 2014 | 6:51 am
    Celebrity selfies: A year of famous photographs from attention-seeking stars. Pouting, posing, primping, preening – there’s little today’s celebs love better than snapping themselves in a selfie.
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    Deirdre Breakenridge

  • Five Keys to a Successful Working Relationship With Your Creative Counterparts

    Deirdre Breakenridge
    20 Jan 2015 | 6:13 am
    Guest Post By Patrick Walsh, VP of Design, Tonic Design Co. Thanks to technology, much has changed in what PR pros can handle as “part of a day’s work.” Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. However, sometimes “hacking” it just doesn’t cut it. So when you need to outsource creative and design elements for your public relations programs, what should you take into account for a successful working relationship with your creative…
  • [Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

    Deirdre Breakenridge
    13 Jan 2015 | 5:56 am
    A Guest Post By Sara Capra Sara Capra Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. One distinguished female, Stephanie Morgan, has delivered a keynote at the event.[i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. This represents quite an imbalance, especially given many of the products marketed at the conference targeted women, and that women account for 89 percent of the decisions to buy consumer electronics. At Orate, we often hear that event…
  • Ringing in the New Year with #PRStudChat’s January 21st Discussion: PR Wishes & Best Practices

    Deirdre Breakenridge
    6 Jan 2015 | 10:13 am
    It’s time to ring in the New Year with #PRStudChat! On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Making resolutions is the easy part, understanding the hard work and effort required to keep your resolutions can be a challenge. Our community will discuss how communicators can move forward to raise the bar in public relations, in the minds of executives and in the eyes of the public. The chat session, “PR Wishes and Best…
  • Finding the Time in 2015 to Achieve All of Your Goals

    Deirdre Breakenridge
    30 Dec 2014 | 7:19 am
    A few months ago, I decided to review my 2014 New Year’s Resolutions to see if I had accomplished all of my goals. At the time, I had completed approximately three quarters of what I had set out to do for the year.  However, when I reflected on the areas where I fell short, my excuses (notice, I purposely used the word “excuses”) had to do with “time.” Here’s what I heard myself saying as I went through some of my resolutions: “I didn’t have enough time to do this.” “I shouldn’t have wasted time doing that.” “I wish I had focused more time…
  • Making the Job Search Easier: Q&A Interview with the Founder of Endless Job Offers

    Deirdre Breakenridge
    24 Dec 2014 | 6:30 am
    I met John Muscarello, founder of Endless Job Offers, a few years ago. We immediately established a mentor (me) / mentee relationship. There are young professionals in my industry who stand out as great networkers and connectors, and John is definitely one of them. From the handwritten personal notes to his incredible passion for helping people connect, John is now offering advice for young professionals via his Endless Job Offers website / blog.  Here’s my Q&A with John who shares his thoughts about networking, relationship building and finding the right career path. What…
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    Solo PR Pro

  • Tools Rule – Except When They Don’t

    Kellye Crane
    20 Jan 2015 | 5:00 am
    A version of this post ran on the Cision blog. I’ve never met a communications professional who wasn’t a tool fiend. Sometimes it seems our appetite for tools and services that can help us do our jobs better is never-ending. And why wouldn’t we be in love with tools? For those of us who’ve been working in MarCom and PR for a while, it’s truly unbelievable what one person can now accomplish versus the days of yore (Remember standing at the fax machine? FedExing press kits? Proofreading the wire service’s hard copy version of your announcement?). We’ve come a long way, baby! The…
  • Chat Recap: Is Social Media Marketing Its Own Discipline?

    Kellye Crane
    15 Jan 2015 | 5:00 am
    On the second Wednesday in January, we joined forces with #SMchat for one of our popular combo Twitter chats with that group. The questions centered on the topic Is Social Media Marketing Its Own Discipline? Participants weighed in with opinions and insight on the following topics of interest: Should social media marketing be in its own department – why or why not? What functions will social media specialists perform in 2015? Is this different from prior years? When does it make sense to have specialized social media marketers at the table & when is it overkill? Are social media…
  • How to Develop Modern Key Messages

    Kellye Crane
    13 Jan 2015 | 5:00 am
    Roughly six years ago, I wrote a guest post for Kami Huyse’s blog about the role of messaging in public relations – at the time, the term “key message” had developed a bad reputation. Folks were hopping aboard the Cluetrain Manifesto’s proclamation that “there’s no market for messages,” and robotic-sounding politicians and executives, saying the same words over and over again, had grown annoying and old-fashioned to an increasingly sophisticated public. Though I disagreed with a ban on messages even then, as I said in 2009, the “no-message movement comes from a good…
  • Start 2015 Off Right with These Top Posts

    Kellye Crane
    6 Jan 2015 | 5:00 am
    Happy new year! The turning of the calendar page has special significance for Solo PR Pros. Many newly independent communications professionals hang out their shingle on January 1, while others already in business choose to redouble their efforts to achieve new goals in the new year. Whether you’re brand new to consulting (congrats!) or you’re looking to reach new levels of success in the year ahead, checkout the most popular Solo PR Pro posts of 2014 below (and sign up for our newsletter today to help keep your business resolutions in 2015): 1. Get It In Writing! Free eBook from…
  • Chat Recap: End of Year Plans, New Year Goals and More

    Tishia Lee
    11 Dec 2014 | 5:00 am
    On the second Wednesday in December, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On December 10, 2014, we weighed in with opinions and insight on the following topics of interest: Would you ever accept stock options instead of payment? What programs/tactics are your clients considering for next year? Any areas seem particularly “hot?” Are you seeing budgets increase, decrease, or stay the same? This week we…
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    Paul Stallard

  • Should you take your CEO on a new business pitch?

    Paul Stallard
    19 Jan 2015 | 4:05 am
    An interesting question this one. More often than not a CEO is a charismatic and charming individual who knows the space inside out and may even be known by the prospect. It will also be more than obvious to most that they will not actually be working on the account day to day. As a result are you hurting the integrity of the pitch by including them? Another argument is that it can make an agency look small. If you are bringing your CEO into a new business pitch scenario does that mean you lack heavy weight senior people within the business who can handle a situation/pitch like this? I have…
  • Are you a storyteller or storyseller?

    Paul Stallard
    16 Jan 2015 | 6:29 am
    My boss has written a great free whitepaper about the secret to great storytelling? He starts with this gem which demonstrates perfectly how storytelling can help with the sales purchase no matter what you do. The advertising copywriter did the same walk to work most days. A deep sense of sadness consumed him as he passed by an old man begging on the street corner. He noticed the beggar’s tin was completely empty. Winter was on its way and donations had dried up. Next to the dented tin was a worn piece of cardboard bearing the old man’s pitch: ‘I am blind. Please give.’ The young man…
  • Why are the All Blacks the greatest team of all time?

    Paul Stallard
    24 Nov 2014 | 4:17 am
    I’m not really a rugby man but watched the All Blacks Vs Wales at the weekend. What a team. It reminded me of a book I put on my Christmas wish list last week: Legacy. 15 Lessons in Leadership by James Kerr. James Kerr was given access to the New Zealand team to understand what makes them such a special team. The All Blacks are statistically the most successful team in any code – with a 75 per cent winning record in 100 years and for periods in the past decade they have been over 90 per cent. The book looks at why they have managed this when so many have failed? Take my beloved United who…
  • What makes a leader?

    Paul Stallard
    21 Nov 2014 | 3:53 am
    I love this quote attributed to John Quincy Adams (although contested): If your actions inspire others to dream more, do more and become more, you are a leader. To be honest, I don’t care who said it. But, I absolutely agree with it. The post What makes a leader? appeared first on Paul Stallard.
  • An open love letter to #Bristol from a growing PR agency

    Paul Stallard
    19 Nov 2014 | 1:51 am
    Bristol is a brilliant city that is rapidly gaining a reputation for its talent pool and creative environment. I am proud that Berkeley PR has a home there alongside out Reading and London bases. Put simply, clients don’t care where the office is. They care about the quality of service and I am delighted to say that our Bristol team offer a service second to none. It has always been important to me that they aren’t a regional team but a brilliant team based in Bristol. The result of this approach is that we have a great mix of clients from all over the country rather than just within a 20…
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  • Technology Trends Set to Disrupt 2015

    Lulu Li
    23 Jan 2015 | 8:30 am
    Share/SaveAs our digital world continues to change and evolve at breakneck speeds, companies and brands need to be aware of the latest trends that could impact their businesses. The keyword here is “aware.” Just because something is a trend, doesn’t mean it is here to stay. By its very definition, a trend can be “a general direction in which something is developing or changing” or just “a fashion.” So how do companies determine which trends they should take seriously or will just be a flash in the pan (ello, anyone)? Thankfully, Brian Solis, principal analyst at Altimeter Group,…
  • How to Execute a Successful Social Media Contest

    Steven Melfi
    21 Jan 2015 | 2:51 pm
    Share/Save Affect VP Katie Creaser discusses the benefits of launching a contest on social media and provides important insights as you prepare your campaign.
  • Tips for Crafting Clear Messaging

    Steven Melfi
    14 Jan 2015 | 11:32 am
    Share/Save Melissa Baratta, VP at Affect, shares her insights on how to create clear and compelling messaging so that all audience understand what a company is trying to convey.
  • When the PR Party is Over: Tips for Coping with Post-CES Depression

    Katie Creaser
    9 Jan 2015 | 12:01 pm
    Share/SaveYou had big dreams for your PR strategy at CES – and for good reason. Your product is awesome, your announcements were on-point, your CEO attended and his comments on the industry were unique, insightful and airtight. You even found extra budget for press events and the entire PR team was on the ground to pitch reporters at the show – they got you on-air with CNET on opening day! You were ready to take on the world – CES 2015 was your moment and no one could stop you! But your dreams quickly became a nightmare when coverage didn’t drop on day 1…or day 2…
  • New Years Resolution – Empowering Your Clients

    Lulu Li
    8 Jan 2015 | 3:35 pm
    Share/SaveMany public relations professionals are focused on the day-to-day within the agency – securing coverage, setting strategy, developing relationships with reporters, metrics, etc. While all of this is critical, it is equally important to remember to invest and nurture the team’s relationship with the client contact, whether it’s the Marketing Manager, the PR Director, or the head of Corporate Communications. In a new post for PR News, Anu Kher, Senior Account Executive at Affect, writes: “To ensure that you are investing in strengthening your agency’s relationships, it is…
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    Everything PR

  • Public Relations For Terrorists & PR Report On Working in PR For Dictators

    Richard D. Pace
    23 Jan 2015 | 6:46 am
    A leading Brussels based think-tank, Corporate Europe Observatory just released a fascinating new report, entitled “Spin doctors to the autocrats: how European PR firms whitewash repressive regimes.” The full report dictates how European Public Relations companies work to protect and white-wash the work of nations throughout the world.Some of the more telling quotes: “Mother Teresa doesn’t need our services. She isn’t going to come to us as a client. It’s always the difficult issues. If someone is willing to spend money on media relations, it’s because they have a problem.”…
  • Public Relations for Startups

    Richard D. Pace
    22 Jan 2015 | 6:43 am
    There are many important facets to a successful public relations campaigns for startup companies. One of the most important things to remember is that there is only one opportunity to make the first impression that but Timex with the audience. Therefore research must be done in order to establish which things the target demographic will respond to any favorable manner. The more research is done in the early stages, the easier it will be to connect with the target demographic from the beginning.Answer Valuable Questions It is the responsibility of the public relations department of any staff…
  • Greater Williamsburg Is Seeking A PR Agency

    Richard D. Pace
    21 Jan 2015 | 12:09 pm
    One of America’s favorite family destinations, the Greater Williamsburg region includes Jamestown, Williamsburg and Yorktown, offering a unique juxtaposition of contemporary and historical experiences for all ages is seeking the services of a Public Relations Agency in their recently released Request for Proposal. Visitors can choose from hands-on interactive attractions, scenic outdoor adventures and sophisticated arts and culture experiences, making Greater Williamsburg a top choice among travelers.Major Attractions: Busch Gardens®: is an action-packed, European-themed adventure park…
  • Effectively Using Content Marketing in the Public Relations Industry

    Richard D. Pace
    21 Jan 2015 | 11:53 am
    There are a number of things that people need to do in order to use content marketing in conjunction with their public relations team in order to improve the overall relationship they have with their customers. Content marketing is valuable because it encourages potential customers to stay engaged with the product or service provider which is providing the content for them. The integration of social media is essential to the development of lasting relationships which will be financially beneficial to businesses of all sizes for the future.The Importance Of Targeted ContentIt is essential to…
  • Using Public Relations to Help Build your Brand

    Ronn Torossian
    21 Jan 2015 | 8:51 am
    There are many important factors which allow companies to use public relations to build their brand. Using every bit of information to their advantage is the responsibility of any public relations professionals who is trying to make sure that the company reaches the next level. This means that research is necessary into every area of connecting with the public including the part of the demographics that has been alienated or has chosen to utilize another service provider. The most obvious thing to do is to connect with the target demographic based on what they need and to price products and…
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    Blog | Stalwart Communications

  • Diversity and developing comfort with discomfort

    23 Jan 2015 | 1:30 pm
    90 percent of who we are we cannot see, but we make most of our choices based on the other 10 percent.  That is one of many thoughts Dr. Steven Jones, a national expert on diversity for Jones & Associates Consulting, dropped on us at a recent Junior League of San Diego general meeting. We're in the midst of a diversity overhaul and Dr. Jones is one of our advisors.  He mentioned how most groups say they want to be diverse, but discerning whether it's a window dressing effort or genuine inclusion will separate the good from the great.  He also made sure we understood that diversity is…
  • The relevance of informal diction in social media

    Jason Cowan
    16 Jan 2015 | 2:38 pm
    Earlier in the week, Digiday came up with an article about how a number of brands were moving away from corporate language in favor of sounding like a teenybopper on social media. That’s right, you can go on Twitter to find brands such as Taco Bell, Burger King, Chili’s and Applebee’s using the words “bae” or “fleek” as hashtags. Fueling the trend of the usage of such words even further, Twitter accounts have been created to draw attention to brands that say bae.  There can be a number of reasons for this shift in diction; brands are trying to target a younger audience or maybe…
  • The importance of internal and external communication

    8 Jan 2015 | 2:13 pm
    I recently called to schedule my daughters 13-month check-up and while I was on the phone with the receptionist, I was informed that her pediatrician is moving out of state and I’d have to schedule with another doctor. I was not only caught off guard and surprised, but irritated with the way in which this news was relayed. Shouldn’t this change of been communicated to me prior to me calling to make an appointment? I asked the receptionist why we hadn’t received a letter or email announcing this change and she claimed that the doctor wanted to tell his patients face-to-face. That’s why…
  • Is there really a demand for all these college bowl games? You bet there is!

    David Oates
    2 Jan 2015 | 1:52 pm
    I do love college football, but have to say that I chuckle at the number of bowl games with medicore teams playing in front of sparse crowds at all hours of the day on television. It does beg the question as to whether there's really a demand for all these events. And the short answer is a resounding YES. Don't believe me? Let me show you the numbers. The most recent New Orleans Bowl featuring UL-Lafayette (who???) and the Nevada Wolfpack was played at 8 a.m. Pacific Time on Saturday December 20 and drew ESPN a 1.6 rating, or 2.2 million viewers. I didn't even know Lafayette was a Division I…
  • You may not believe in Santa, but believe in his brand

    23 Dec 2014 | 12:23 pm
    Santa is one of the world's most recognizable symbols despite being referred to by several different names in various cultures. Like many favorite brands he can be intimately involved in our day-to-day lives. He sees you when you're sleeping and knows if you've been bad or good. That's a pretty impactful differentiator.  These thoughts led me to the wildly entertaining and tongue-in-cheek "Santa Brand Book" recently created by UK-based agency Quietroom. It opens with "Santa is a Concept, not an idea. It's an Emotion, not a feeling. It's both Yesterday and Today. And it's Tomorrow as well."…
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    Tech PR Nibbles *

  • Gearing & Gadgeting Up for CES 2015

    Amy Messenger
    5 Jan 2015 | 2:55 pm
    In Tech PR there has always been a cycle. From PC Expo to Comdex to Demo and Agenda. While some of the events that historically drove the cadence of our client programs have vanished, the CES train keeps coming, moving innovation forward, with no final stop in sight. This year looks no different.  While some of the products and themes already announced are iterations of themes we’ve heard in the past, there will also be important new discussions. On the evolution front, we should see some great developments in tablets, wearables, televisions, 3D printing and connected home. The show…
  • New San Francisco Space

    Amy Messenger
    21 Feb 2014 | 11:09 am
    Ogilvy PR San FranciscoThis week marks the latest chapter in our San Francisco office broadly and our technology PR practice specifically. This week we moved to a new office suite on Front Street in the Embarcadero and nearby our WPP cousins. But fresh paint and bright red Ogilvy logos aren’t the headline news to me. This is a week of reflection – where our technology practice has been, where we want to go, and the dynamic staff who will get us there. I think about what has changed since we got our start in the early 1990’s. Back then we were known as boutique Alexander…
  • Are the new Yahoo! logos news?

    Todd Metrokin
    15 Aug 2013 | 7:20 am
    Last week, Yahoo! broke the news that they are going to update their iconic logo with the launch of a campaign leading up to the reveal of their new identity on Sept 4 called “30 Days of Change.” The change, according toKathy Savitt, Chief Marketing Officer at Yahoo! is reflective of their last 12 months of business “There’s been a renewed sense of purpose and progress at Yahoo!, and we want everything we do to reflect this spirit of innovation. While the company is rapidly evolving, our logo — the essence of our brand — should too,” she added. If headlines are…
  • Launching Digital Influence for B2B. A new, global, integrated offering

    Amy Messenger
    24 Jan 2013 | 10:03 am
    B2B companies have been utilizing social media in a variety of ways for several years now. I’m no longer hearing B2B marketing and communications people say “should we be using social?”. Today what I’m hearing is “how can we apply a strategy to what we’ve put in place? How can we show that our social media efforts are helping sales and the bottom line?” It is with that bottom line orientation that we started work on an evolved approach to leveraging social media for B2B companies at Ogilvy and within our technology PR practice specially. Today we launched a new offering called…
  • ACE, a new global AR service focused on getting maximum impact for both sales and reputation

    Luca Penati
    16 Oct 2012 | 10:38 am
    The Technology Practice at Ogilvy PR today announced the launch of ACE (Analyst Community Engagement), a new global service designed to give technology companies an informed, strategic and measurable approach to industry analyst relations. Why launch an AR service in 2012? Two main reasons: Analyst Relations is truly global. Take Gartner’s analyst coverage, for example. It’s more by industry than by market. Yet, most of the firms supporting AR are still working in silos, market by market. I also believe that AR and PR practitioners are still not speaking the same language, which causes an…
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  • Triple Shot: Visual Storytelling Tools

    Heather Whaling
    16 Jan 2015 | 7:07 am
    This year, I’m re-launching the prTini Double Shot with a focus on tools. Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. Ready? Here we go! Flipboard – Flipboard’s magazines have always been helpful for trend/news monitoring and content discovery. As more brands focus on showing their stories instead of just telling them, the platform is also emerging as a go-to visual storytelling tool (some are even calling it “the…
  • Think Smarter in 2015 + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    19 Dec 2014 | 6:20 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The 11 Personalities You’ll Face When Pitching History of the Hashtag (Octothorpe) This Is What a Reporter’s Inbox Looks Like The 10 Commandments of Good PR 6 Ways to Think Smarter in 2015 10 Productivity Strategies Backed by Science Facebook Creates ‘Empathy’ Team to Relate to Users What Athletes Can Teach You About Embracing Diversity (client) Hacking The Tweet Stream 10 Productivity Strategies Backed by Science 7 Holiday Season Survival Tips…
  • When a PR Problem isn’t a PR Problem

    Heather Whaling
    18 Dec 2014 | 8:20 am
    I finally snagged a friend’s HBO Go log-in credentials so I could watch the rest of Aaron Sorkin’s The Newsroom. In the series finale, former network head Leona Lewis (Jane Fonda) has one of my new favorite one-liners: You have a PR problem because you have an actual problem. How often does PR get blamed for something, when in reality the problem is actually a business problem that causes PR issues? All the drama surrounding Uber is a timely example. Just look at some of the recent headlines: Boston Uber Driver Accused of Raping Passenger in Backseat Uber Alles: The…
  • Best and Worst of 2014 + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    12 Dec 2014 | 6:17 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  10 PR Stunts That Won 2014 Inside Square’s Winning PR Strategy Instagram at 300 Million: Bigger Than Twitter, Growing Faster Than Snapchat Land Your Dream Job Through Social Media Savvy (client) Inspiration for Non-Creatives: Where to Look When You’re Out of Ideas Oh, Snap! Instagram Has More Users Than Twitter Three Tips for Improving Twitter Ad Campaigns 10 Pinterest Tips for Smart Brands 14 Recent Changes to Twitter, Facebook and More That Social…
  • Embarrassing, but … a Quick Gender Bias Lesson

    Heather Whaling
    8 Dec 2014 | 6:55 am
    A FATHER and his son are in a car accident. The father is killed and the son is seriously injured. The son is taken to the hospital where the surgeon says, “I cannot operate, because this boy is my son.” This little brain-teaser is the opening line in a New York Times article on gender stereotypes. They report that 40-75% of people can’t figure it out. I read it and easily came to a conclusion: The boy had two fathers. Gay men are becoming parents more quickly, so that’s not really all that far-fetched at all. Then, I read the next paragraph before my own gender bias hit…
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  • New York City

    Dan Brown
    23 Jan 2015 | 8:50 am
    In a few weeks I’m about to take a trip to one of the greatest metropolises on earth – New York City. I’ve been an avid fan of everything American for as long as I can remember, which means controlling my excitement for this is almost too much to bear at times. Having never been before, I’ve always been the envious one when involved in discussions about the place and being told of all the bars, nightlife and incredible food. I find that taking a short break every few months really benefits your work life too. Having the chance to take a step back and put everything on pause for…
  • Top tips for a successful PR campaign

    22 Jan 2015 | 8:32 am
    In an ever-crowded space with multiple brands fighting for your audience’s attention, it’s easy for your messages to be lost amongst the crowd. You’ve probably invested heavily in developing your new product or service, but if you don’t launch it to the big wide world (or the small niche world  if that’s what you’re after) in the right way, all that investment will go to waste. Here are my quick top tips for ensuring your PR launch or campaign has a lasting impact: 1) Straighten out your message. Spend time working through all your collateral to make sure…
  • A Head of Creative and Digital minute

    20 Jan 2015 | 8:15 am
    Next up on my minute series, a minute with our (new but not quite so new now) Head of Creative and Digital. This year has been a year of investment for theblueballroom and one of our most exciting investments was a person – David Doyle. He joins us from an advertising background, with specialist strengths in design and digital. He’s already an integral part of the team and we’re really excited about working on many new projects with him in the future. What is your favourite thing about being a Head of Creative and Digital (HoCD), especially agency side? At the risk of…
  • Good or Bad. Are you part of a connected culture?

    Scott Livingstone
    16 Jan 2015 | 2:23 am
    I was glad to discover I am not alone.  There are others out there set on detaching themselves from technology to lead a balanced life. It used to be work / life balance, juggling kids and family, getting a healthy balanced diet, playing football to earn a bacon roll on Sundays.  Now, it’s drawing the line on how often and for what reason I’m connecting.  With it being so easy to connect, I drop everything and do it – posting moments, pics, thoughts and anything worthy to connect into the wider audience. The gap between social connection and connecting at work is…
  • Employee engagement: NEVER sitting down

    12 Jan 2015 | 5:44 am
    How would you feel working in an office with no chairs? This was the vision of Dutch artists, who created an art installation where conventional sitting postures are not possible. All nooks and crannies, the office space encourages users to stand, lean and even lie down. This style of office aims to improve employee engagement by alleviating some of the downsides to remaining seated at a desk all day: from back trouble to strokes and depression. Workers who used trialled this space reported higher wellbeing. At theblueballroom we try to mix up our day by using bean bags for some meetings,…
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    Sword and the Script

  • 5 Takeaways from the Salesforce State of Marketing

    Frank Strong
    20 Jan 2015 | 2:00 am
    Marketers disagree on needs and metrics – but appear to be doubling down on social media advertising and mobile marketing. That’s according to the new 2015 State of Marketing Report which Salesforce recently published. The company that coined the term “marketing cloud” conducted the survey online in October and November 2015 and earned responses from 5,053 marketers around the globe. The report published in January 2015 is the second annual report – which provides benchmarks for understanding shifts in perception. There were five observations that came to my mind in reading…
  • The Marketing Value of Twitter Centers on Earned Media

    Frank Strong
    13 Jan 2015 | 2:00 am
    Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. In a CMO round up, Wall Street Journal advertising reporter Steven Perlberg summed it up like this: …Twitter has made the case that there is a large audience of people who see its content around the Web, but who aren’t actually registered to use the social media service. This is one of the arguments the company has played up to soothe the once-besotted investors worried about its growth prospects. But now, Twitter is readying plans to bring in dollars from…
  • Avoid the Noid: A Mascot that Became a PR Crisis Case Study

    Frank Strong
    6 Jan 2015 | 2:00 am
    The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014.  It also proved, in part, a useful segue in a recent Marketplace story about another mascot by a separate fast food franchise – the Domino’s Pizza Noid: In the late 1980s, the Noid was pizza’s worst enemy. He made pies arrive cold, late or crushed, with cheese stuck to the top of the box – at least that’s what Domino’s ads would have you believe. Domino’s could “avoid the Noid,” delivering hot, fresh pizzas in 30…
  • Warren Buffet Underscores the Value of Reputation

    Frank Strong
    23 Dec 2014 | 2:00 am
    It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. Reputation was a key message billionaire Warren Buffet conveyed in “biennial” memo to his leadership team – the 80 or so business people that run the subsidiaries of Buffet’s Berkshire Hathaway company. The Wall Street Journal’s MoneyBeat blog embedded a copy of his memo which reads: “We can afford to lose money – even a lot of money.  But we can’t afford to lose reputation – even a shred of reputation.” We must continue…
  • 6 Pragmatic Content Marketing Predictions for 2015

    Frank Strong
    16 Dec 2014 | 2:00 am
    The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. It’s hard to believe CMI has been publishing predictions on “content marketing” for seven years because it doesn’t feel that long, perhaps serves to underscore the important role of data.  While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far…
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    Crenshaw Communications

  • How To Make Content More Shareable (And PR Friendly)

    Michelle Han
    22 Jan 2015 | 2:10 pm
    Creating content that gets shared broadly is a great way to build good PR, whether it’s for yourself, your company or brand, or for others. And while there’s no way to predict precisely which posts, pictures, videos or articles will be most popular, there are some basic guidelines to improve the chances of your content getting shared. Here are five guidelines to consider. 1. Be useful and helpful. The first rule about shareable content is that people share things that make them look good. Social media is a world where people create carefully constructed versions of…
  • Why PR Agencies Should Work With Startups

    Dorothy Crenshaw
    21 Jan 2015 | 6:13 pm
    Mark Suster’s “The Silent Benefits of PR,” which should be required reading for both tech PR firms and their clients, got me thinking about the unique aspects of the client-agency dynamic when the client is a startup company. What’s most interesting about Suster’s post is that of seven benefits of a strategic PR program that he outlines, customer acquisition is dead last. That’s right, last. The ironic truth is that, while early-stage clients often bring on PR agencies to help promote a product or service, the “silent” benefits, from staff…
  • Is Facebook Still Best For PR Campaigns?

    Marijane Funess
    19 Jan 2015 | 9:49 am
    Does Facebook still work for brand PR?  The answer depends on your audience, but it’s likely to be yes. Although teens may have moved from Facebook to Instagram, Facebook is still used by 71 percent of  U.S. adults aged 18 and older. Not only do nearly three quarters of this group have a Facebook account, but according to the Pew Research Center, around 70 percent check it daily. So, what are some current best PR practices to consider when leveraging the site for earned and paid exposure? Keep posts short and visual, and post on Thursdays and Fridays? Yes, current research…
  • Five Ways To Come Up With Great PR Ideas

    Michelle Han
    16 Jan 2015 | 7:39 am
    Much of successful public relations has to do with simply spotting good ideas, and recognizing their PR value. But generating good press for businesses and brands also means coming up with fresh concepts on a consistent basis — especially after the cool new product has been launched, or the buzz from a seasonal campaign has died down. Consider these ways to generate ideas for the times when things threaten to go dry. Spot trends.  People who are great at PR ideas aren’t just naturally creative; they consume and analyze media constantly. While reading the latest pop culture…
  • Why Writing Skills Are Still Crucial For PR Pros

    Dorothy Crenshaw
    15 Jan 2015 | 3:20 pm
    How important is writing in public relations today? A PR Week editorial has sparked a fresh discussion about the value of writing skills in today’s PR agency or corporate communications environment.  In the op-ed, University of South Carolina’s Shannon Bowen, Ph.D. argues that as PR has evolved into a management discipline, college communications curricula must shift to make room for the teaching of skills like critical thinking and ethics. Strategy must drive communications tactics, and critical thinking is a vital skill in our business, but I take issue with the thesis that…
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  • Let’s Steal from Web Developers to Make our Content Lean

    Mike Cottrill
    11 Jan 2015 | 9:01 pm
    Let’s talk for a moment about better content marketing through simple theft. I’m not talking about lifting Joe Pulizzi’s last blog and posting it as your own. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Why should PR pros care? Because if you spend time and/or money to create content, going through a lean content development process promises it will become an asset of your business. Development teams can teach us a lot about lean…
  • PRBC Bites: Tsk Tsk FB; Handy Tip for Android Users; $5 Logo?

    Nathan Burgess ("PRCog")
    10 Aug 2014 | 9:01 pm
    Facebook had quite a week last week…In “real” (applicable to the business, that is) news they’ve set a deadline on fan-gating of content or contests.  Which of course makes sense since having a fan like a page without spending some cash in the Facebook ad store is pretty worthless anyway. In more bizarre news the folks at FB finally carried through on their threat and turned off access to messages from the existing mobile app, requiring you to download the messenger app (or use the mobile site) if you want to send messages via mobile (why they didn’t integrate…
  • PRBC Bites: G+ in the Grave, Agency Provides Warranty on Former Employees, and {Censored}

    Nathan Burgess ("PRCog")
    6 Aug 2014 | 9:01 pm
    In case you missed it … It seems G+ is getting further stripped down with the spin-off of the photo side of things (which of course makes it more competitive with Flickr – Yahoo’s (who?) photo service). Some are taking it as “another sign that Google is planning to break down Google+.” Who knows, and in the long run, assuming no services on killed on the spot, does it really matter? On a somewhat dark note with some awesome karma – Ignite Social’s recently announced layoffs after the loss of a major client, has one very special upside – the…
  • What U.S. Presidents Have Taught us about PR and Reputation Management

    Kate Connors
    3 Aug 2014 | 9:01 pm
    Since before I can remember, I have been a fan of history. So it should come as no surprise that I learned my first lessons about public relations and reputation management from my U.S. history textbooks, and more specifically, from our former presidents. Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21st century. So for any of you who have ever questioned a history major as to why he or she entered into communications, here is a look at what the past taught me about my…
  • 3 Tips For A Home Run Pitch

    Heidi Sullivan
    31 Jul 2014 | 9:01 pm
    Your story is only as good as the people it entertains, and those inspired to share it with others. So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Now… how do you make the media care? 1. Construct a Highly Targeted Media List Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. I can’t tell you how many complaints we’ve heard of ‘blast’ or ‘spammy’ pitching from folks who pull media lists from databases (such as ours,…
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    Storytelling Techniques For Effective Business Communications

  • One Action That Will Make Anyone in the Communications Business Smarter

    Lou Hoffman
    25 Jan 2015 | 7:33 pm
    When Warren Buffet spoke at Columbia University, a student asked what he could do now to prepare for a career in investing. As reported in the Omaha World Herald, Buffett thought for a few seconds and then reached for the stack of reports, trade publications and other papers he had brought with him. “Read 500 pages like this every day,” said Buffett, or words to that effect. “That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.” The same concept holds true for communications, although I’m not…
  • To Borrow from a Poker Phrase — “All In With Storytelling”

    Lou Hoffman
    20 Jan 2015 | 7:33 pm
    I wrote a post  over a year ago called “Can Storytelling Differentiate a PR Agency ” With seemingly every communications consultancy touting its storytelling prowess, I questioned whether those who buy communication services perceived storytelling expertise as a commodity. With that said, it seemed fair to say that no PR agency, including The Hoffman Agency, had baked storytelling into its brand. We’ve been working on changing that. The recent launch of our new website represents the most visible piece yet of our progress. Some would argue that simply redesigning our website so it…
  • The Branding of LeBron Inc., Cal Tech’s Artistic Side and NYT Names Storytelling Buzzword of 2014

    Lou Hoffman
    18 Jan 2015 | 7:33 pm
    Here comes the first grab bag post of 2015. For those new to the neighborhood, these posts consist of three vignettes on storytelling techniques that caught my attention, but can’t quite stand alone. LeBron James’ TV Credits Now Include the Rehab Addict It’s hard to believe that LeBron James has been playing basketball professionally for over 10 years. In retrospect, the “I’m taking my skills to South Beach” moment served as a springboard for his maturation process. Likewise, it’s interesting to observe how the LeBron Inc. brand has evolved. As highlighted last year, Team LeBron…
  • Study Delivers Yet Another Proof Point That B2B Websites are Dreadful

    Lou Hoffman
    13 Jan 2015 | 7:33 pm
    The AdAge headline screamed “B-to-B Content Fails to Engage Users.” Forrester Research graded 30 B2B websites based on 10 criteria reflecting the engagement level of the content. The results weren’t pretty. With 30 points possible, the average score was a mere 12.8. “The biggest problem is that the majority of content talks about the company, what its products and services do and how many awards they’ve won, but doesn’t speak to the issues their prospective buyers are trying to solve,” Forrester VP Laura Ramos shared with AdAge. Thank you. That is exactly what…
  • Industry Pundits on Google Using Its Corporate Blog for the “China Bombshell”

    Lou Hoffman
    11 Jan 2015 | 7:33 pm
    Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. At the time I thought that this was a big damn deal from a communications perspective. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. For a broader perspective, I reached out to a mix of journalists, academic types and communication professionals for their commentary on the anniversary. Bien Perez actually reported on the Google news five year ago. One of the preeminent China watchers in Asia, Bien has  been writing about technology for…
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    Exploring Conversational Media

  • Got goals for content marketing, SEO?

    Jeff Esposito
    20 Jan 2015 | 12:43 pm
  • Listening and acting on social signals

    Jeff Esposito
    8 Jul 2014 | 3:33 am
    A few weeks back, I took the stage at Internet Retailer‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. In the presentation below, I offer some examples of companies doing a good job, companies who have failed in…
  • Miami University wins the Trolling game

    Jeff Esposito
    18 Jun 2014 | 6:12 pm
    Game. Set. Match. Miami University of Ohio wins the award for best use of trolling in 2014. Well done.   Original Tweet
  • Get your ass outside

    Jeff Esposito
    16 May 2014 | 8:27 am
    Put your phone down and get outside…
  • How Marketers are Monetizing Social Media

    Jeff Esposito
    3 Mar 2014 | 7:36 am
    A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. The paid side is the one that focuses on advertising ventures across the social platforms. When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. Looking at social in this manner allows for…
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    Public Relations Sydney

  • How to create your personal brand for success

    Catriona Pollard
    18 Jan 2015 | 4:00 pm
    Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. The same can be said for individuals. Personal branding is just as important as your business’ brand and is the key to being in the spotlight as an expert. Personal branding is in essence your reputation and can define you as a leader in business or in your career. Given the immediacy and interconnectivity of information, individuals need to effectively manage their personal brand to ensure others don’t create your brand for you. When creating your personal…
  • How to pitch yourself as a guest blogger

    Catriona Pollard
    12 Jan 2015 | 3:28 pm
    How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. And in essence, that’s what public relations is all about. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. But you don’t have to have your own blog to get involved, you can also consider being a guest writer on someone else’s blog. Guest blogging can be an effective PR strategy to build brand awareness and also increase credibility and authority online for you or your business. It can provide third-party endorsed…
  • PR resolutions for 2015

    Catriona Pollard
    5 Jan 2015 | 4:00 pm
    Welcome to 2015! As with the start of every new year there is a sense of optimism in the air and the determination to stick to all those newly made resolutions. These resolutions are usually personal but have you thought about making a resolution for your business and your PR strategy? It’s important to reflect and assess how your PR strategy performed throughout the year, what worked and what didn’t. By assessing these factors, you can review your PR strategy to plan what you would like to achieve in 2015 to reach your business goals. Here are some tips on what to include in your PR…
  • 4 ways to improve your pitch’s subject line

    Catriona Pollard
    14 Dec 2014 | 4:13 pm
    Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call. Fractl reports 85 per cent of journalists decide if they are interested in a pitch based on the subject line alone. Journalists receive hundreds of email pitches per day, it is important to consider the subject line as it will determine if the email is…
  • 5 tips to maximise your PR these holidays

    Catriona Pollard
    7 Dec 2014 | 4:11 pm
    Here we are again, end of another year and planning for the year ahead. But before we get to 2015 there is the festive season to celebrate. For businesses this is a great opportunity to increase your exposure to your audiences. So how can you maximise PR opportunities this holiday season? Capitalise on holiday themes If appropriate for your business, consider creating articles, images, blog posts or media releases that can capitalise on the holiday season. Discussing a topical issue such as Christmas is likely to increase audience attention as it is front of mind for media and audiences…
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    PR Fuel - Public Relations News & PR Tips

  • Writing Press Release Headlines for Humans: How to Reel In Real Journalists

    14 Jan 2015 | 3:30 am
    Headlines change lives. Think I’m being dramatic? Get this. You could be sitting on top of the most interesting news in the world and the world will pass it by if your press release has a boring headline.  Check out the difference between these two headlines: #1 A Magnificent New Treatment is Being Used in Medicine for some Awesome Things! #2 Mayo Clinic Doctors Pioneer First Cancer Cure Whoa! Curing cancer is a big deal, but if you hide it behind headline number one, journalists may not even realize what they’re reading. The cancer cure will stay hidden and millions of people could…
  • Press Releases Should be Part of Your SEO Strategy

    12 Jan 2015 | 3:30 am
    We all sit around and try to figure out Google’s algorithm (don’t we?), but there are more productive ways to optimize your SEO on search engines. You’ve no doubt already written several blog posts and fixed up your website to include the appropriate buzzwords to get users’ attention. But what else can you do? Well, for one, you can write press releases.  Press Releases? Yes, press releases. Though we don’t advocate unnecessary press releases here, they can be a great way to heighten your SEO whenever you DO put one out. Just hire a talented writer to fluently and eloquently…
  • Here’s What A Great PR Pro Will Really Do For You

    7 Jan 2015 | 3:30 am
    Thinking about hiring a PR guy or gal to help promote your business? Having a savvy public relations pro in your corner can be an incredible asset. The right PR pro will help your business get its message out there to your target audience. But these days, the role of PR professionals is constantly evolving thanks to the growth of digital and social media, and with so many people claiming to be PR “gurus,” “ninjas,” and an assortment of other equally ridiculous monikers, finding a truly qualified PR pro can prove quite challenging. That’s why it’s important to understand what…
  • What the Recent Decline in Working Journalists Means for You

    7 Jan 2015 | 3:30 am
    Recent information from The Pew Research Center revealed that the number of current working journalists is the lowest it has been since at least 1978. As of 2012, the total newsroom workforce in America was just 38,000, compared to 55,000 just 6 years earlier in 2006. Simply put, newsrooms have been devastated by layoffs in recent years, and many journalists have been forced to find new lines of work. But what does all of this mean for you, the PR person? You need to keep your media list updated—A media list is only useful if it’s accurate and up to date. With so many newsrooms getting…
  • 4 Tips To Help Your Business Get More Local Press

    PR Fuel
    5 Jan 2015 | 2:42 am
    Every brick-and-mortar small business is part of a local neighborhood and geographic community. Here are several tips to help your business get more local press. 1. Don’t Limit Your Publicity to One Media Outlet/Source There are lots of local media outlets that you can use to get more press for your business. In most cases, each media outlet has a little different audience. By using different media outlets, you reach a wider local audience. Here are some of the main media outlets you might want to contact. Local Newspapers Getting a story about your business or a review of your restaurant…
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    Paul Roberts' Information Machine

  • Effective Teaching Tips

    Paul Roberts
    16 Jan 2015 | 7:08 am
    I recently came across this article and I was excited to share it here. This is about effective teaching and the tips in knowing what works and what doesn’t. I’ve been teaching for many years and my years of experience has taught me many things about my teaching approach, the students’ behaviors and other important aspects of my academic career. When I saw this article, I was entertained mainly because it has provided some lessons and techniques in teaching. I personally agree that there are many things that teachers should learn and remember about our profession. It can take years to…
  • Product

    Paul Roberts
    10 Nov 2014 | 10:38 pm
    There are many variations of passages of Lorem Ipsum available but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.
  • Product

    Paul Roberts
    10 Nov 2014 | 10:38 pm
    There are many variations of passages of Lorem Ipsum available but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.
  • Product

    Paul Roberts
    10 Nov 2014 | 10:38 pm
    There are many variations of passages of Lorem Ipsum available but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.
  • Product

    Paul Roberts
    10 Nov 2014 | 10:38 pm
    There are many variations of passages of Lorem Ipsum available but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.
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    Communications Conversations

  • When are we going to stop coddling Millennials?

    23 Jan 2015 | 6:14 am
    A PSFK post stopped me in my tracks earlier this week. In fact, at first glance, I really thought it was an sponsored Onion post on PSFK. Really, I did. But nope–this is very real. Grey Advertising, AdWeek’s 2014 Agency of the Year, has created a separate work environment–specifically for Millennials–within its New York office called “Basecamp.” Grey representatives describe “Basecamp” as “an environment that gives structure, but creates self-sufficiency [and] encourages relationship building with key learnings more readily shared.”…
  • Talking Points Podcast: Is Digital Strategy All Wrong?

    22 Jan 2015 | 6:04 am
    In this latest episode of the Talking Points Podcast, Kevin Hunt and I talk about a very interesting (and very well written) article in HRB titled “Your Digital Strategy Shouldn’t Be About Attention” (see Show Notes below for link). In the article, the author laments that digital strategy, as we know it, is essentially broken. That too many companies are focused on gaining attention through online channels, and not nearly focused enough on providing true value to customers and giving them YOUR attention instead. It’s a very interesting read–Kevin and I agreed,…
  • LinkedIn vs. Facebook: What’s the best social network for job seekers?

    20 Jan 2015 | 6:25 am
    Last week, author and consultant, Shel Israel started an interesting conversation on Facebook:   So, this isn’t necessarily a new discussion. People have debated which social network is best for job seeking, business networking and recruiting for years. But, in previous years, I haven’t heard it discussed in terms of LinkedIn vs. Facebook, which is what the comment threat on Shel’s initial post devolved into: As you can see, tech influencer, Robert Scoble got involved, and as sometimes happens when he does, things got a little “interesting.” People…
  • Why more brands are using Facebook CTA buttons (but more still should)

    19 Jan 2015 | 6:17 am
    In case you missed it, Facebook rolled out “call to action” buttons last February. It was hardly a revolutionary move. Advertisers wanted to bolster results. They needed clearer calls to action. More advertisers were joining the fray. It was time for something like this. Since then, we’ve seen more and more companies using these buttons. And the results (of which we know) have been pretty decent. In fact, according to AdRoll, brands are seeing a lift of 2.85X their normal lift when using these CTA buttons. Not bad, right? What’s also interesting, according to AdRoll,…
  • Twin Cities PR This Week – Jan. 16

    16 Jan 2015 | 6:40 am
    Happy New Year! It’s been almost a month since my last “Twin Cities PR This Week” update. A lot has happened already this year! New jobs. Promotions. New board members. It’s been a busy first few weeks of January. So, let’s get right to it. Changing… Ryan Mathre, who was recently over at Starkey Hearing Technologies (former client) accepted a role over at Medtronic as a senior PR specialist as part of the PR team. Heather Rist, former senior manager-communications at Cambia/Sun Country, recently accepted a job as director of social media and content at…
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    Flack Me RSS News Feed

  • Truly, 'Thank-Yous' Are Appreciated, So Send Them

    Doug Bedell
    26 Jan 4364 | 6:20 am
    Summary: Time to inject a little gentility into PR practice. January, it turns out, is “National Thank You Month,” which makes it, suggests Jacqueline Whitmore, an etiquette expert, “the perfect opportunity to pause and express your gratitude.” Seriously, the way we acknowledge others is an important component of relational finesse, and sometimes overlooked. (See below.)
  • Letting Off Steam About PR Done Well

    Doug Bedell
    26 Jan 2817 | 6:21 am
    Summary: Geez, we should be flattered, not annoyed. PR, says the Center for Public Integrity, is a craft that works all too well. But that’s only if it’s practiced well. PR is a method of getting a message across. If the message is worthy, it will likely gain followers; if it isn’t, despite the “best PR,” it probably won’t. The Center apparently is upset that public relations and advertising involve “going to the public.” As though humans weren’t born, and meant, to communicate. Also to use their heads,…
  • Five Common Traits of All Strong Brands

    Jeannine Wheeler
    26 Jan 2396 | 6:21 am
    Summary: Whether you’re in PR, marketing, banking, or selling software, strong brands are essential — both the brand you represent and your own personal brand. But what do all strong brands have in common? Here are their five top traits. “Strong brands win,” says life coach Darryl L. Mobley,” who presented this week to the Austin chapter of the American Marketing Association (AMA). “They’re authentic and they stand for something."
  • PR News Prompting Dour Weekend Observations

    Doug Bedell
    23 Jan 2015 | 11:26 am
    Summary: Can’t imagine what the PR scene may be like in 2024 when a summer Olympics will be held, but the relational trend isn’t encouraging, with Edelman’s Trust Barometer currently “at an all time low” and Boston officials having to be super cautious at a public meeting on the city’s bid for the 2024 games...
  • A New Sharing Site Aims to Infect Users With Content

    Mike Bush
    23 Jan 2015 | 5:09 am
    Summary: Sometimes, the headlines write themselves. This post was almost called “Journalists finally correct, PR people are infectious,” but I held off. A new social network called Plague has grown pretty considerably since November, and may force every PR firm...
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    fresh as.... A Mynt Public Relations Blog

  • With passwords becoming more and more vulnerable, two-factor...

    9 Jan 2015 | 9:50 am
    With passwords becoming more and more vulnerable, two-factor authentication is a necessity for even the most casual tech users. talked with Yubico at CES2015 to learn more about the YubiKey and how strong authentication can also be simple if you do it right.
  • Yubico CEO and Founder wins Gold Stevie Award for Female Executive of the Year

    18 Nov 2014 | 4:13 pm
    Yubico CEO and Founder wins Gold Stevie Award for Female Executive of the Year: Yubico is proud to announce that Stina Ehrensvard, CEO and Founder of Yubico has been named the Gold Stevie Award winner for Female Executive of the Year – Business Products. Continue reading
  • Today is a good day for the Internet.

    21 Oct 2014 | 11:08 am
    Earlier today, Google announced on its blog an extra layer of security for Google Accounts based on FIDO U2F support added to the Chrome browser, the first public deployment of FIDO U2F protocols and a major step in increasing Internet security. Starting today, the Security Key by Yubico with its FIDO U2F support lets users securely login to Google Accounts and any number of service providers who have or will adopt the FIDO U2F protocol. FIDO U2F is an emerging open authentication standards initiative with strong support from more than 120 end-user and vendor companies in the FIDO…
  • Increase your Non-Profit Success with these 5 PR Tips

    26 Aug 2014 | 10:52 am
    I recently read an article on EverythingPR on the value and effectiveness of a well thought out public relations plan to bring attention and recognition to Non-profits.  These tips are excellent not only for the audience for Non-profits but across all organizations and industries.___________________________Connect the cause - Your communication needs to make the cause matter to your target market. If they read or view your communication and are unmoved, it’s your fault, not theirs. You need to teach them something in a way that makes them want to learn more. To surprise and invite and…
  • No One Has Ever Loved Carrots More Than This Puppy - The BarkPost

    15 Jul 2014 | 11:04 am
    No One Has Ever Loved Carrots More Than This Puppy - The BarkPost: Seriously, this pup could turn everyone into a vegetarian. Our company dog Phife was featured on BarkPost!! No One Has Ever Loved Carrots More Than This Puppy!!!! We are so proud of him and his love of carrots! 
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    SF Chronicle

  • Jvion Selected to Present The Potential for Predictive Analytics in Pediatric Settings

    26 Jan 2015 | 10:00 am
    Predictive analytic leader Jvion was selected by the Children’s Hospital Association to present “The Potential for Predictive Analytics in a Pediatric Care Setting” at this year’s Quality and Safety in Children’s Health Conference. Atlanta, GA (PRWEB) January 26, 2015 Jvion, the Atlanta-based leader in clinical predictive algorithms, was selected by the Children’s Hospital Association to present “The Potential for Predictive Analytics in a Pediatric Care Setting” at the 2015 Quality and Safety in Children’s Health conference. The three-day event, which will take place in San…
  • Robert Langer, Sc.D. joins Convoy Therapeutics

    26 Jan 2015 | 10:00 am
    Convoy Therapeutics, Inc. announced today that M.I.T. Institute Professor Robert Langer, Sc.D. has joined the company’s Scientific Advisory Board. Tucson, AZ (PRWEB) January 26, 2015 Convoy Therapeutics, Inc. announced today that M.I.T. Institute Professor Robert Langer, Sc.D. has joined the company’s Scientific Advisory Board. Dr. Langer, is one the foremost engineers in the world today. Dr. Langer has nearly 1,100 patents worldwide. He has been honored with more than 220 awards including the Lemelson-M.I.T. Innovation Prize, Kyoto Prize, National Medal of Innovation and Technology, and…
  • Jim Ellis Automotive Group Sells Volkswagen Dealership with Help of Auto Dealership Broker, Performance Brokerage Services

    26 Jan 2015 | 9:00 am
    The Jim Ellis Automotive Group sells the Volkswagen dealership of Marietta, Georgia to Jason Kuhn out of Florida with the assistance of new car dealership broker, Performance Brokerage Services. Irvine, California (PRWEB) January 26, 2015 Performance Brokerage Services is pleased to announce the successful sale of Jim Ellis Volkswagen in Marietta, Georgia by the Jim Ellis Automotive Group to Mr. Jason Kuhn through a limited auction. Jim Ellis Automotive Group represents 10 franchises in 12 locations throughout Georgia. Founder, President and Chief Executive Officer, Mr. Jim Ellis came from…
  • SBPRA's Newest Release Takes Young Readers on a Soaring Magic Carpet Ride

    26 Jan 2015 | 9:00 am
    Journey through the eyes of an elephant in this exciting and educational new children's book from author Liz Winstanley. (PRWEB) January 26, 2015 "The Adventures of Abra and His Magic Carpet" is a children’s story providing a wonderful introduction to the roles elephants have played and continue to play in the world. Seen through the eyes of an elephant using a magic carpet, readers are taken along on adventures to meet maharajahs, see elephants performing tricks at a circus and struggling on snowy paths in the Alps with Hannibal, as well as learning about poachers in Africa…
  • Crane & Rigging Hot Line Reviews Comprehensive Book on Telescopic Hydraulic Gantry Systems

    26 Jan 2015 | 9:00 am
    Author David Duerr, P.E., recently described his book, “Telescopic Hydraulic Gantry Systems,” to Crane & Rigging Hot Line. The book is the first comprehensive handbook that addresses planning, engineering, and lifting with hydraulic gantry systems in construction and industrial environments. (PRWEB) January 26, 2015 Author David Duerr, P.E., recently described his book, “Telescopic Hydraulic Gantry Systems,” to Crane & Rigging Hot Line. The book is the first comprehensive handbook that addresses planning, engineering, and lifting with hydraulic gantry systems in construction…
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    The Red Rocket

  • Personal online reputation building is more than an SEO job – it’s harder and more important than that

    Phil Szomszor
    20 Jan 2015 | 6:17 am
    In an interview (which verges on being a puff piece) with the Observer, internet entrepreneur Michael Fertik argues that a person’s online reputation is becoming more valuable than money or power. He believes that people who neglect their online profiles, do so at their peril: Fertik believes in the old-fashioned idea that your reputation matters and in […] Phil Szomszor
  • How to craft the perfect tweet

    Phil Szomszor
    6 Jan 2015 | 6:44 am
    Is there such a thing as the perfect tweet? While Twitter is extraordinary popular, it’s also extraordinarily badly used by a lot of people and businesses. Things on my Twitter hate list are batch tweeting, constant self-promotion and faux modesty. But it gets more scientific than that if you want to create tweets that have […] Phil Szomszor
  • My PR New Year’s Resolutions

    Phil Szomszor
    5 Jan 2015 | 9:06 am
    I’m not really in to New Year’s Resolutions like “I’d like to lose weight” or “I’m going to learn a new language”, but it is a good time to think about the year ahead and prioritise some areas for improvement. Here are mine. These are as much for me to check in at in a […] Phil Szomszor
  • How Monty the Penguin has helped John Lewis win the Christmas retail ad battle

    Phil Szomszor
    1 Dec 2014 | 4:59 am
    The Christmas ad campaign has become a battleground amongst marketeers and a talking point for the media. The likes of John Lewis, Sainsbury’s and Marks & Spencer all vie for supremacy in terms of creative and popularity. The one I think wins hands-down this year is John Lewis. Not due to the creative – which I […] Phil Szomszor
  • Why ‘Facebook at Work’ has a job on its hands to knock LinkedIn off its pedestal

    Phil Szomszor
    17 Nov 2014 | 4:06 am
    There’s no end to the Borg-like ambitions of Facebook. Not content with controlling our personal lives, it now apparently has our work lives in its sights. According to a piece today on, Facebook is working on a secret product called ‘Facebook at Work’, which is set to take on LinkedIn, Microsoft and Google with […] Phil Szomszor
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  • What PR Pros Can Learn from the NFL Playoffs

    Keith Giannini
    23 Jan 2015 | 6:00 am
    The National Football League (NFL) playoffs are one of the most popular (and watched) events of any calendar year. In fact, last year’s Super Bowl was the most-watched TV event in the United States. Ever. And while I’m not thinking much about the impact of PR when my New England Patriots are dismantling the Indianapolis Colts, I can’t help but wonder how the NFL playoff storylines relate to PR after the clock expires. While we could look at the playoffs in general, the story of one Peyton Manning provides the perfect test case for this latest exercise in relating mainstream topics to…
  • The Story Behind Click Bait Cluttering Your Facebook Feed

    Beth Monaghan
    12 Jan 2015 | 10:53 am
    The Manufacturing of Virality Through Click Bait’s Shock and Awe  I probably should have titled this piece, “The Shocking Facebook Fact That Will Blow Your Mind!!!” I’ve been complaining about my Facebook feed, which is cluttered with the click bait of inspiration and outrage, some well meaning, some not. At first I thought I might be getting jaded as I approach age 40, but it turns out that my sincerity filter is working quite well. I’ve identified the root problem: BuzzFeed seems to have have spawned some fairly ugly stepchildren who are vying for our clicks and likes. Have you…
  • Boo-ya! Communications Lessons to Remember from Stuart Scott

    Mike Parker
    6 Jan 2015 | 7:12 am
    In 1993, I was a senior in college when a new ESPN SportsCenter anchor named Stuart Scott arrived on the scene. I remember vividly sitting in my campus apartment with my roommates and friends watching and listening to this guy with his crazy expressions and an energy that was completely different than the anchors I’d grown up watching. I recall laughing and joking amongst my friends that he was out of his mind and would never last. What I didn’t know at the time was that even more than 20 years into a career in communications I’d still be learning valuable lessons from the way he…
  • My 4 Favorite 2015 Predictions from the Nieman Journalism Labs

    Kristen Raymaakers
    30 Dec 2014 | 10:12 am
    Along with fad diets and crowded gyms, one thing you can always count on with an impending new year is predictions. From next year’s hottest tech trends to the celebrity baby watch, people around the world are predicting what’s in store for 2015, and experts watching the media industry are no different. Earlier this month, the Nieman Journalism Lab, a Harvard-affiliated organization pushing the future of journalism, asked a select list of experts in the world of media to predict what 2015 will bring to the field. Here are some of my favorites: The rise of bullsh*t data journalism…
  • Pitching Resolutions: What Reporters Want in 2015

    Elizabeth Yekhtikian
    29 Dec 2014 | 8:29 am
    I recently had a chance to sit down with reporters from ABC, Bloomberg, Forbes, Fox and TIME, and they were kind enough to share with me what they want from PR professionals in the New Year. Bottom line: The days of smiling and dialing are long gone. Relationships do matter, as does taking time to figure out what stories the reporter may find interesting, understanding their beats and tailoring pitches, as obvious as that sounds. Here’s how a few top tier reporters put it – in their own words: Richard Davies, ABC News Radio business correspondent, had this to share: Keep it brief:…
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    Beyond the Wire

  • Meet the Press: Allison Vuchnich, Network Correspondent for Global TV News

    Amanda Laird
    19 Jan 2015 | 3:00 am
    The world of broadcast journalism is no longer just about TV or radio — today, Global TV News Network Correspondent Allison Vuchnich is also working on online and social platforms to maximize story opportunities. I recently had the chance to catch-up with Allison who shared her top tip for PR people, what her typical day is like and how she knows when she’s done her job as a journalist. Follow Allison @allisonvglobal. How do you think being in broadcast differs from print or online media? News content transcends all notions of traditional media models. Having multiple platforms…
  • Multimedia Distribution Don’ts

    Amanda Laird
    14 Jan 2015 | 3:00 am
    So you’ve resolved that this is the year you’re going to add multimedia to your PR and communications mix. That’s great news! Adding multimedia elements such as video, images or PDF’s to your news release can dramatically increase engagement. You’ve worked hard to set-up a great photo shoot and to create a video that will rival this year’s best picture winner, so don’t spoil your results with one of these common distribution mistakes: Don’t forget your cutlines! Every photo and video needs a cutline – a short caption that contains the five W’s: who, what, when, where and…
  • Meet the Press: James Bradshaw, Media Reporter, The Globe and Mail

    Amanda Laird
    5 Jan 2015 | 3:00 am
    At CNW most of us self-identify as “news junkies,” watching the ever-changing Canadian media landscape with great interest. When there is a breaking media story we turn to James Bradshaw, Media Reporter at The Globe and Mail for the scoop. Here James shares what a typical day is like on the media beat and that one time he got an interview with Prime Minister Stephen Harper from the campaign trail. Follow James @jembradshaw. CNW: As the Globe’s media reporter, what is like to report on your own industry? JB: It’s a lot of fun. This is a sector I cannot get tired of learning about, and…
  • Five resolutions for PR people in 2015

    Amanda Laird
    29 Dec 2014 | 3:00 am
    There’s nothing like the fresh start of a new year! Alongside your resolutions to eat healthier, get to bed by 10 p.m. and cut down on the coffee (good luck with that), why not create a few goals for what you’d like to accomplish at work this year? New clients, new campaigns and new objectives are a great time to think about what you want to achieve in the coming 12 months and make a few work-related resolutions. Here are five resolutions for PR people to make in 2015! Get to know a reporter Identify the key reporters covering your clients or the organization you work for and ask them if…
  • Worthy on the Web – Best of 2014

    Amanda Laird
    23 Dec 2014 | 7:24 am
    As we inch ever closer to a new year, we thought it would be fun to round-up our favourite stories from 2014! Here are the PR, media and communications stories we found Worthy on the Web this year. Single-Tasking is the New Multitasking This video, part of The Atlantic’s If Our Bodies Could Talk series, definitely made us LOL, but it also got us thinking about how media multitasking affects our daily lives. Our number one resolution for 2015: to really make Tabless Thursdays a thing. PR and the pink ghetto Of all the posts we shared this year, these two long-form think pieces that looked at…
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    Susan Marie

  • And The Gods Smiled

    25 Jan 2015 | 2:36 pm
    imagine another human soul crawling beneath your skin gently guiding each other to perfect divine convergence realization culmination destiny black and white does not exist in this realm manifested, only kaleidoscopes of spectrums, inconceivable imagine all defenses dropped like a first rain descending upon crowns of daffodils and daises and all the dirt and dust of the
  • MLK: Voice For The Voiceless

    15 Jan 2015 | 10:14 am
    I will always follow the philosophy of this man, one who stood for all of us and had a gift of bringing ALL people together with a rational mind, heart and spirit in the name of peace.  Dr. King was a man racked with doubt, not without flaws, a man who questioned why he had been chosen for such a task - leading people to freedom, healing the wounds of a nation.   And yet he led a
  • Tuesdays With Morrie [The Empathy Library]

    9 Jan 2015 | 8:55 pm
    Published in The Empathy Library Here Published in 1997, written by Mitch Albom, with the leadership and guidance of his college professor, Morrie Schwartz, this under 200 page volume is full of simple answers to existential questions regarding the importance of human existence.   In 1979, Mitch graduated from Brandeis University in Waltham, Massachusetts. During his time
  • "Notable Today" Recognizes Susan Marie

    6 Jan 2015 | 5:15 pm
    Linked HERE   Notable Today recognizes Susan Marie   Buffalo resident recognized as among the more notable persons to have been born in 1971.                     © Susan Marie The City of Buffalo Notable Today™ is recognizing Susan Marie with inclusion in the 2015 edition of the prestigious Notables of 1971 List. Marie, a Buffalo, New York resident, is among a number of
  • One Hour With Lance Diamond

    4 Jan 2015 | 10:30 pm
    On WGRZ CH. 2 HERE LIVE AUDIO ---> HERE  © Rose Salley Artists United for Human Rights   Entertainer and Showman, the Incredible Mr. Lance Diamond is a legend.  There aren't many entertainers that can boast of fans from more than one generation. People remember Lance from shows at the Executive in the mid 1970's. Today's generation recall him as the guest vocalist
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    Schwartz MSL

  • We All Travel. We All Write. Are We All Travel Writers?

    Angela Lestar
    22 Jan 2015 | 7:00 am
    I travel often, am opinionated, love to share, and am socially connected on Instagram, Twitter, Facebook and Yelp accounts. With all of these social media tools at my disposal – I feel empowered – and so do many people in the same situation. And I mean MANY people. The proliferation of self-publishing tools seem to […]
  • How to Maximize Your PR Dollar While Waiting for Series B

    Shannon Weidinger
    12 Jan 2015 | 10:00 am
    While MSLGROUP partners with both established and emerging growth companies, a number of our clients are in earlier stages of development and seek our public relations counsel and high-impact media exposure to help them achieve Series B funding. The Series B round is a crucial step for many businesses, as it brings them one step […]
  • What Can We Learn From the First Social Media Fail of 2015?

    Mark McClennan
    5 Jan 2015 | 2:51 pm
    I am asking all of my colleagues, friends, clients and acquaintances to make a simple New Year’s Resolution for 2015: Think before you tweet. It is common sense, yet it is so often the cause of spectacular social media failures and firestorms. The latest (and what I am calling the first social media failure of […]
  • Playing with FHIR: Health Data Interoperability’s Next Chapter

    Don Fluckinger
    23 Dec 2014 | 10:37 am
    Like explorers searching for the Northwest Passage, the U.S. healthcare industry has been searching for the key to unlock health data interoperability. Thwarting the quest are ice floes of governmental bureaucracy; free-market healthcare economics rewarding providers and EHR vendors who keep data proprietary; and legacy IT infrastructure slowly transforming itself into a more modern, cloud-based model. […]
  • Year’s End, New Beginnings: Health IT’s 2015 Outlook

    Don Fluckinger
    15 Dec 2014 | 1:42 pm
    First off, I’m pleased to be joining MSLGROUP, coming from TechTarget’s news site. I started there in 2010, after nine years of writing HCPro publications focused on respiratory care department management as well as hospital safety, Joint Commission compliance, nutrition, and clinical trials regulations. It was gratifying to contribute to’s rapid growth into […]
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    Wakeman Agency

  • Press Release – Films for Change Initiative at The Wakeman Agency

    14 Jan 2015 | 11:09 am
    The Wakeman Agency Enters Film World with Films for Change Initiative New offering includes a spectrum of services to help filmmakers and activists raise social awareness NEW YORK CITY—As part of a larger effort to keep reading
  • Happy Holidays at the Centre for Social Innovation

    17 Dec 2014 | 9:06 am
    As a founding member of the Centre for Social Innovation (CSI) in NYC, The Wakeman Agency was delighted to attend CSI’s annual holiday party on December 11, 2014. It’s a joy to share space with keep reading
  • 2014 Public Relations Society of America Gold Medal Winner

    16 Nov 2014 | 2:00 pm
    The Wakeman Agency is pleased to announce the receipt of the Public Relations Society of America’s Gold Medal – for a Media Relations Campaign 2014. White Plains, NY, June 10, 2014 – The Wakeman Agency, keep reading
  • Client Spotlight: Legal Outreach

    28 Jan 2014 | 4:26 pm
    Legal Outreach is a 30-year old nonprofit organization that offers educational programs to New York City middle and high school students from underserved communities. In honor of its 30th anniversary, Legal Outreach wanted to host keep reading
  • Announcement – New Office in Silicon Valley!

    Katie Cray
    28 Jan 2014 | 4:16 pm
    Dear Friends, I am excited to announce that The Wakeman Agency is heading west. On February 3rd, we are opening a new office in Sunnyvale, California – the heart of Silicon Valley – just a keep reading
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    Melissa Cassera

  • How to keep those sales coming in… even when your product has been out for a long, loooong time.

    21 Jan 2015 | 6:05 pm
    Aviator Sunglasses by Ray-Ban. The Wrap Dress by Diane von Furstenberg. And of course… Chanel No.5 Three classic, timeless products that still sell — consistently — despite being far from “new” and “shiny.” What’s the secret to that kind of consistency? It’s a great question. One that lots of people ask me. “Melissa, I’ve got a product/service that sold OK at first, but now, sales are dwindling. How do I keep people excited about it… once it’s not ‘new’ anymore?” If you’ve got a product, service, class, etc. that’s feeling old, musty and ignored, here are…
  • How the heck do you run a successful business and find time for screenwriting?!

    13 Jan 2015 | 3:57 pm
    If you’ve been swirling around my world for a while, you probably know that I wrote a screenplay for a decadent, sexy, supernatural TV pilot. (I just pitched my show to The Sundance Institute for a storytelling fellowship! Squeee!) I’ve been working on this project for about a year — writing, editing, tweaking, going to meetings in LA, working with a top scriptwriting coach to refine the pilot episode and the outline for the first season, and of course, fantasizing about what I will wear to accept my first (of many!) Emmy Awards. ;) Several people have asked me: “Melissa, how the heck…
  • Don’t get stuck in the mud.

    8 Jan 2015 | 12:16 pm
    Recently, I booked a trip to Los Angeles. Oh, I had big plans. Writing workshops. Play dates with friends. Snowcone Margaritas. Spending an afternoon frolicking through the cutest stationery store in the history of ever. I even rented a co-working space with polka dot and striped walls. Swoon. Life was going to be…amazing! Except, on the second day of my trip, there was a storm. An epic, apocalyptic storm. The storm made the mountains of Malibu —where we were staying — scary mudslidey and rocky. So much so, that we were trapped. The roads were closed. No more workshops. No more play…
  • How to get your customers excited about how you’re changing your business… instead of causing a mass exodus.

    11 Dec 2014 | 4:58 pm
    Mountain snow thaws, turning into tumbling rivers. Springtime blossoms grow, then turn into autumn leaves. Justin Bieber and Selena Gomez get together…then break up…then reunite…then release moody, black & white break-up music videos. What I’m trying to say, with my Bieber-infused, poetical metaphors, is that… Change is inevitable. Your business must change and evolve, too. But your clients & customers have become accustomed to a certain way of doing biz with you. When something changes, it can often feel like they’re about to grab the pitchforks and revolt. Whyyyyyyy? I…
  • Inspiration or Procrastination? Fine line. Big difference.

    3 Dec 2014 | 9:45 am
    A lil’ while ago, I joined… Instagram. And oh, I had BIG plans. “I’m going to be like all my favorite celebs —Beyonce! Selena! Lauren! — and start sharing gorgeous, intimate, curated snapshots from my day! My dog, my workspace, my workouts…it’s going to be super fun and super inspiring for people! Wheeeee!” I said to no one in particular. Did I do any of that? Nope. I completely forgot about my big plans to become the Internet’s next photographista, and instead… got completely sucked into other people’s Instagram accounts. “Ooh, what is my favorite blogger snapping…
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    Beckerman PR » Blog

  • In what world is #DeflateGate a PR problem for the NFL?

    Kyle Kirkpatrick
    23 Jan 2015 | 8:20 am
    The early contender for non-story of 2015, Deflate Gate (I prefer #BallGhazi) has invaded every crevice of the media landscape. In a year chock full of scandals in the NFL, many in the media have declared this incident yet another public relations nightmare for a league struggling with its image. Au contraire – DeflateGate is hardly dealing a blow to the NFL’s brand. In fact, it may be propping it up. In a journalistic swamp of jumbled reasoning and shameless “hot takes” on the issue, it’s easy to get stuck in the weeds. The Patriots are jeopardizing the sanctity of our sport!
  • Flying High with Commercial Real Estate

    Josh Berkman
    6 Jan 2015 | 9:47 am
    Who needs numbers? If the hustle and bustle at Beckerman on any given day is any indicator, commercial real estate is flying high. The trade media knows it, the handful of active bloggers knows it, our clients know it, and the general business media are starting to catch on. The CRE industry ended 2014 in a full-on sprint, and a number of indicators point to an equally brisk pace for 2015 and beyond. Here are a few signs we see: 1. Apartments are all the rage. During the early 2000s, houses couldn’t be built fast enough, while precious few apartment communities were delivered to…
  • Work More and Better: New Year’s Rulin’s

    Denyse Dabrowski
    31 Dec 2014 | 12:22 pm
    This year I’m not losing weight, I’m not getting out of debt, and I’m certainly not getting organized. New Year’s resolutions are for suckers. You make them, you break them, and in the process you feel terrible and support the numerous industries that stand to profit — manufacturers of e-cigarettes, personal trainers, financial planners and But the beginning of a new year does offer a mile marker for personal reflection about opportunities for continued self-improvement. You just need to avoid the deluge of media coverage dedicated to making and maintaining…
  • Happy Holidays From Beckerman

    Naomi Decter
    24 Dec 2014 | 6:56 am
    Some Classic Holiday Cheer The post Happy Holidays From Beckerman appeared first on Beckerman PR.
  • Jeter’s Greatest Legacy Is His Integrity

    Shlomo Morgulis
    17 Dec 2014 | 7:03 am
    With baseball’s season finally concluded, now may be a good time to examine the career of Northern New Jersey native Derek Jeter and see if we can understand the roots of his great popularity. While Jeter was undoubtedly a fine ballplayer, perhaps there is something more that will explain the universal admiration he commanded and the season-long goodbye tour that had baseball clubs and their fans across the country paying him honor. Truly, Jeter was a fine offensive player with some postseason heroics over a rather long career, but his defensive prowess has long been a matter of dispute…
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  • Crossy Road Creators Say App Development is Kids’ Play

    Ian Murphy
    23 Jan 2015 | 12:40 pm
    Crossy Road developers Andrew Sum and Matthew Hall share their secrets on how to be successful in the mobile app industry It’s no secret that we are all addicted to our phones. Let’s face it, not a day goes by when we don’t rely on our little mobile companion to help us through a situation — whether it’s finding an address, checking the weather or just performing some good, old-fashioned Facebook stalking. Developers have jumped on this opportunity to supply the demand for apps, even going as far developing a range of solutions to help us avoid our apps. With Apple’s latest…
  • Minimum Viable Product: Would It Work For Marketing?

    Julian Chow
    22 Jan 2015 | 1:47 pm
    Is it possible that the concept of Minimum Viable Product can increase your likelihood of bringing marketing ideas to fruition? As I was counting down toward the end of the year, I decided to take a look back at some of the proposals I'd submitted to clients in 2014 and calculate how many actually came to fruition. Disappointingly, the completion ratio was around 30 percent, which means that seven out of every 10 proposals (think of the hours, brainpower and effort here) fell by the wayside because clients took too long to examine the proposal until it was no longer viable. That, and…
  • How Chris Nolan’s Interstellar Can Help Content Marketing

    Mark Yeow
    21 Jan 2015 | 2:51 pm
    Look no further than Chris Nolan's blockbuster Interstellar to help craft content marketing narratives that appeal to your target audiences In today’s information-saturated world, content marketers can only succeed if they think bigger than the metrics governed by key performance indicators such as click-throughs and leads. They need to seek out loftier role models and ambitions, sort of like what today’s leading filmmakers, writers and artists do as they hone their craft. Only by aiming for the stars can content marketers hope to stand out from the growing morass of really bad stuff…
  • 4 Analyst Relations Best Practices Companies Should Seek

    Stephanie Liu
    20 Jan 2015 | 2:34 pm
    Often overlooked and underrated, these analyst relations best practices can provide invaluable benefits to your company You’re building up an analyst relations program and want to bring in an integrated agency to support you. Great! Now, where to begin? Well, start with these four analyst relations best practices: Develop your analyst relations strategy What is driving the program, what is the goal, and how can an agency help? Analysts can provide a huge wealth of information, but clients have to know what to ask and look for before going into a briefing or inquiry. To maximize the…
  • How To Craft Your Content Marketing Strategy In 2015: Part 2

    Jorg Lenuweit
    16 Jan 2015 | 1:35 pm
    It’s a new year and probably past due to develop a content marketing strategy, if you haven’t already. The good news, though, is that it’s never too late to get started, and we’ve got you covered. In this second and final installment of our two-part series, we serve up the tools and best practices needed to build a content strategy plan that leverages inbound channels to form real relationships with your customers. Developing your content strategy for the Web By now, it's assumed you want to produce content that attracts new customers and engages those already in the pipeline. So,…
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    The Access Point

  • Digiday dishes on the state of tech media with Techmeme’s Gabe Rivera

    Nancy Blair
    20 Jan 2015 | 2:18 pm
    Techmeme’s Gabe Rivera has a powerful seat in the world of tech media as founder of what arguably remains the tech world’s top site for one-stop curation of technology news. His recent sit-down with Digiday offers up a snapshot of some of the current hot-button issues in tech media and Techmeme’s latest approach to making sense of all the noise. Top takeaways from the piece: ‘CHURNALISM’ and ‘INTELLECTUAL DISHONESTY’ Rivera isn’t the first critic nor will he be the last of the current state of me-too tech stories and reporters with shallow knowledge of their (ever broader)…
  • CES Insights: A PR Pro’s Lessons from 2015 to Get You Ready for 2016

    Jared Leavitt
    14 Jan 2015 | 9:56 am
    This is not going to be another post about the major technology trends. If you’re looking for that right now, you can find a few of them here, here and here. This post delivers a few of our observations from a public relations standpoint helpful to companies looking to make a splash at the annual gadget menagerie. CES gets bigger every year — more than 170,000 attendees trampled the padded carpets bare this year and took more pictures of random things that they’ll never look at again. (Good thing storage is cheap these days.) More than 3,600 vendors exhibited new products across two…
  • Introducing the Access Studio: Creative Storytelling for a New Era

    Matt Afflixio
    9 Jan 2015 | 5:05 am
    In the last year, Access Communications has seen some very positive additions. Between welcoming new clients to bringing aboard great new talent to moving to an office with amazing views of the San Francisco skyline, we closed out the year on a high. It was also a year of continued change within the communications industry. The convergence of paid, owned, earned and social media is causing the industry at large to consider a more orchestrated approach to brand communications. We’ve seen this shift happening before our eyes at Access and have been preparing for this new PR paradigm. That’s…
  • PR pros: how well do you know paid media?

    Trevor Jonas
    6 Jan 2015 | 10:37 am
    As the new year gets underway, many of us are making both personal and professional resolutions. If 2014 taught us anything, it was that the media landscape will continue to be fluid and as professional communicators we must remain focused on evolving and broadening our skill sets. One area that’s ripe for learning is paid media. What was once the exclusive domain of those in the advertising industry, paid media has quickly become critical to all marketers who seek to ensure their owned and earned content reaches it target audience. If you’re looking to learn about CTRs,…
  • Tis the Season: Access Cares Holiday 2014

    Access Digital
    19 Dec 2014 | 2:51 pm
    The holiday season means a lot of different things to different people. Crowded malls, family visits, ugly sweaters and “year in review” pitching are a few of the obvious to folks in PR, but for Access the holiday season means giving. This year, efforts were organized in both our New York and San Francisco offices to help raise awareness for men’s health, a la Movember, and by providing gifts to families through New York Cares Winter Wishes and the Raphael House. In November, mustaches were grown with pride and through several fundraising initiatives (mustache auctions, bake sales and…
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    Communiqué PR Blog

  • Lessons Learned from the Seahawk’s Dramatic Comeback

    Maddie Beck
    22 Jan 2015 | 9:00 am
    The Seahawks’ game this weekend was one for the books. The defending Super Bowl champs’ prowess was in doubt as the Green Bay Packers took the lead and held it for majority of the game, but then startlingly reversed as the Seahawks came back in the final quarter and ultimately claimed their place in Super Bowl XLIX in overtime. Viewers experienced quite the roller coaster Sunday, but despite the dramatic ups and downs, this game proved the Seahawks’ resilience in the direst times. Teamwork, fan support and a little bit of luck ushered the team to one of the most dramatic comebacks in…
  • Best Practices for Online Surveys: Part 2

    Jennifer Gehrt
    16 Jan 2015 | 8:00 am
    On Jan. 9 of this year, I posted a blog on “Best Practices for Online Surveys.” As I explained in that post, surveys can provide significant fodder for PR if handled correctly. I offered five helpful tips for anyone wanting to develop a survey. This week I want to offer some additional wisdom from U.K.-based Stewart Rogers, the director of marketing technology at VB Insight, a leading and highly regarded source for news, analysis and reports on technology innovation. I queried him about his perspective on online surveys, and here’s what he had to say: Is there an ideal survey length…
  • 10 Practical Skills from Food Service to PR

    Alice Espana
    15 Jan 2015 | 9:00 am
    They say do what you love and it will never feel like work, it’s cliché but it’s essentially true. Just recently I began my career in PR and though I absolutely love my new job, it triggered a huge lifestyle shift. I worked in the hospitality industry for the past eight years and I did every job you can imagine in a restaurant: I washed dishes, mopped floors, bussed tables, hosted, served, cooked, managed, cocktailed, and bartended. Previously, I worked part-time at two local bars in Seattle while pursuing my studies in strategic communications. It’s when I started working in PR…
  • Going Beast Mode on PR: Three Lessons from Seahawks Player Marshawn Lynch

    Jaymelina Esmele
    14 Jan 2015 | 9:00 am
    Amid the excitement of the Seattle Seahawks’ run to the playoffs, the team’s explosive running back Marshawn Lynch was fined $100,000 for violating the NFL’s media policy, which requires players to speak with the media after practices and after games. There’s been much debate about the fairness of the NFL’s policy and whether players should be “forced” to speak with the media. On one hand, many feel that Lynch, who is clearly uncomfortable in interview situations, should be left alone and allowed to do what he does best: play football. Others believe that rules are rules and…
  • History Provides Insights That Can Help Shape Successful Strategies

    Danielle Zarrella
    12 Jan 2015 | 9:00 am
    George Bernard Shaw famously wrote, “We learn from history that we learn nothing from history.” Even the most cursory review of our society’s recent history would prove his sentiment. However, smart business people know that historical perspective is key to achieving success. The start of a new year provides the perfect excuse for the busiest of us to pause and reflect on the year we’ve just left behind.  This simple exercise allows us to better understand what worked, what didn’t work and what have we yet to try—and if you’re in the business of PR, you know there’s always…
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    PRSAY – What Do You Have to Say?

  • Friday Five: TGIF

    Laurent Lawrence
    23 Jan 2015 | 1:20 pm
    TGIF – Thank God It’s Friday. I’ve been hearing that a lot today. Although many of us had Monday off to celebrate Martin Luther King, Jr.’s life and inspiration, this week somehow felt like the longest one of the year so far. As they say “perception is reality” and the reality is that this week has been […]
  • Writing Good Versus Writing Well

    21 Jan 2015 | 10:41 am
    Public Relations students regularly ask me what my most important piece of advice is as they begin to look ahead to finding jobs after college. I typically provide two suggestions do as many (paid) internships as possible and write as much as possible. I expand on the latter by advising students to take every opportunity […]
  • 7 Trends Public Relations Pros Should Be Ready For In 2015

    Shonali Burke
    20 Jan 2015 | 9:45 am
    Editor’s note: This is the 3rd in a series of guest posts from industry thought leaders predicting key trends that will impact the public relations profession in 2015. Follow the series and join the discussion by using the hashtag #PRin2015. We practice public relations in fascinating times. The profession has seen changes we would never, ever […]
  • Friday Five: Authenticity Is Key

    Laurent Lawrence
    16 Jan 2015 | 1:38 pm
    How important is authenticity to you? Do you care if a brand misrepresented its product just so you would purchase it or a politician lied about her plans while campaigning in order to gain your vote? Authenticity is often the differentiator between the impression that you’re being sold something and feeling like youtruly connect with […]
  • PRIn2015: Professional Development Takes Center Stage

    Ron Culp
    15 Jan 2015 | 8:13 am
    Editor’s note: This is the 2nd in a series of guest posts from industry thought leaders predicting key trends that will impact the public relations profession in 2015. Follow the series and join the discussion by using the hashtag #PRin2015. Training and other non-billable activities were eliminated or drastically scaled back by most firms during […]
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    PR & Social Media Back Talk

  • Wall St. Journal Valdates Our Net Neutrality PredictionS

    Norman Birnbach
    8 Jan 2015 | 5:07 am
    In its "The Year Ahead," column, subtitled "Eight Business Trends to Watch in 2015," the Wall Street Journal validated our prediction about net neutrality, issued Dec. 2014. According to the Journal, one of the business trends is "Net-Neutrality Grows More Intense." The first paragraph says it all: "The debate about the opennes of the Internet is only going to get  more heated in the months to come."Which is what we said back in December. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Track Record of Our 2014 Predictions, Part VI: Ongoing Consumer Trends

    Norman Birnbach
    19 Dec 2014 | 5:00 am
    Today's look at our track record will set the stage for us to announce our trends for 2015. In the meantime here's the final set: General news stories More interest in workplace diversity. Unfortunately, this topic did not generate as much ink as we expected. Grade: CGrowing Hispanic influence. Except in terms of reforming our immigration policies, this did not generate as much as attention as we had expected. Grade: CReal estate market. This... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Track Record of Our 2014 Predictions, Part V: Ongoing Consumer Trends

    Norman Birnbach
    18 Dec 2014 | 5:00 am
    Here's a look at how we called Ongoing Consumer Trends affecting us in 2014: The Battle for the Living Room.  Grade: BCord-cutting will continue to be a top story. Grade: AConsumers still expect Apple to unveil a new way to watch TV, but Apple will offer, instead, the iWatch.  We nailed this one except we got the name of the Apple Watch wrong. Grade: APremature deathwatch of things that are very much alive. People love... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Track Record of Our 2014 Predictions, Part IV: Technology Trends

    Norman Birnbach
    17 Dec 2014 | 5:00 am
    Here's how we did based on the predictions we made about Technology Trends: Cloud computing will still be the big tech trend. A no brainer but still true. Grade: A2014 is the year people experience Tech Fatigue. We didn’t see a lot of stories about this but we feel it’s somewhat true based even on the reaction to the unveiling of new versions of smartphones. Because those smartphones are only incrementally better – A better camera sensor, big deal –... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Track Record of Our 2014 Predictions, Part III: Marketing Trends

    Norman Birnbach
    16 Dec 2014 | 5:00 am
    Here's our look at Marketing Trends: Thought leadership will continue to be important to B2B companies. This is going to be true for at least several years to come. Grade: A Sales and marketing need to be more integrated. Perhaps this seems like a no-brainer but we’ve seen this doesn’t happen enough. Sales and marketing need to work together on direct marketing, web content, marketing automation, advertising, social marketing and PR to generate... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Sherrilynne Starkie

  • Content demand: how to cope

    31 Dec 2014 | 8:00 am
    Do you struggle  to keep up with the demand for quality content? You are not alone. Today’s ‘always on’ consumers are a thirsty bunch seeking a constant flow of new, fresh experiences. To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually. The report outlines what ‘content’ means in this context. It’s more than blog posts, white papers and newsletters. It…
  • Twitter is a favourite tool for bullies, stalkers and trolls

    28 Dec 2014 | 7:59 am
    There are more than 500 million tweets every single day and not all of them are nice, positive or supportive. Yes, Twitter is a favourite tool for bullying, stalking and trolling. That’s why  Twitter has announced that its improving the process to report nasty tweets and tweeters. Reporting is now more mobile-friendly, requires less initial information, and overall it’s easier to flag Tweets and accounts. The changes include interface enhancements that are easier to use and behind-the-scenes improvements which allow Twitter’s team to review reports quicker and more efficiently.
  • Have we lost that loving feeling, Twitter?

    20 Dec 2014 | 11:39 am
    Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). But those who stuck with it soon started to understand the value of this unique social network. We started to fall in love about the time that Twitter showed up at SXSWi. People joined in droves and the conversation was smart, fast, funny. It was engaging. People started to put a lot of effort into their Twitter profiles, updating frequently, following lots of people and using some of the cool…
  • Writing tricks for content marketers

    19 Aug 2014 | 6:12 am
    Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing, writers need to know about search engines and how digital formats are impacting reader habits and preferences. Good headline writing has long been an art form. It takes a skilled and experienced editor to sum up a whole story in a five or six word phrase that will attract readers’ attention and draw them in. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Google bots like short headlines…
  • Are you on Facebook messenger?

    18 Aug 2014 | 6:02 am
    Facebook  users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Now, resistance is futile. Mark Zuckerberg (Photo credit: Wikipedia) Messages have removed from the Facebook mobile app.  People who like to use Facebook to send messages from their phones are now required to download Facebook’s standalone messenger app. This applies to both Android and iOS. The change underlines the social network’s strategy to monetize the service. On last week’s earnings call,  Mark Zuckerberg said the goal was to turn Messenger into ‘an…
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    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • Why CES Still Matters!

    20 Jan 2015 | 11:17 am
    We’ve had a week now to decompress since the team here at Gregory FCA returned from CES in Las Vegas. Just like every year, our post mortem of the weeklong orgy of everything technology reveals that even after 48 years, CES is still the premier media event for consumer technology companies. Sure, we get probed about its value all year long from clients who rightly question the investment of showing and attending. They always debate whether CES still commands market impact, and if a company can stand out and make headlines among the thousands of presenters.Here’s the truth: CES is what you…
  • CES 2015: The future really is now

    12 Jan 2015 | 1:05 pm
    Every year at CES, I come across new products that make me think they were sent from the future. But something about the technology displayed at CES 2015 stood out in ways that it hasn’t in the past.And a few products in particular really gave me that sense of time travel.Here they are, the most futuristic tech gadgets I saw on display at CES.Curved OLED phonesTwo phones at CES 2015 stood above the competition, and -- big surprise -- they both feature curved OLED screens.The Note Edge.While critics are crowning the LG Flex 2 the superior mobile device, I found Samsung’s Note Edge much…
  • CES 2015: The next market for wearables? Babies and infants

    9 Jan 2015 | 10:25 am
    I’ve done PR for dozens of consumer technology companies over the years, from the Fortune 100 to startups and crowdfunded product companies. At CES, all of the big players are here, but you also get to meet a lot of new companies still in their infancy, or here at CES for the first time. Some of these new companies really don’t give you a clue as to what they are or what they do. But others stop you in your tracks -- especially if you’re a PR dad to two little girls like me.I came across two wearables that did just that. Designed to be worn by children, these products help parents keep…
  • CES 2015: There’s no place like (the high tech smart) home

    8 Jan 2015 | 9:06 am
    Ten years ago, my wife and I had our first home built in a rural area of New Jersey. Wireless Internet was pretty new at the time and the technology was weak. So I opted to have the entire house fully wired for everything in every room. We wired for cable, phone, Internet, and every other eventuality we could think of to, ahem, future-proof my home. Let’s just say the electrician was none too pleased to have to figure it all out for his first time. No worries, I figured it out for him. It wasn't easy. We added a hub in the basement, then chases, a PVC pipe to the attic to drop wires in each…
  • Day 1 Dispatch from CES: The Tastiest CES Yet

    7 Jan 2015 | 2:13 pm
    Before this year’s CES in Las Vegas, a few colleagues and I were discussing some of the products and trends we were looking forward to seeing at the show, and one industry niche kept coming up -- food tech. And, wow, day one certainly did not disappoint.Forget connected refrigerators -- we've entered the era in which appliances and robots can think, talk, and cook for you, all with a simple command. Being a techie has never been so delicious. From coffee, to alcohol, to flatbreads, and more, it's all here, and many of these innovations will be in your kitchen before you know it.Here are…
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    Zoetica Talks: Formerly Communication Overtones

  • Four New Facebook Rules for 2015

    Kami Huyse
    7 Jan 2015 | 4:42 am
    Facebook Rule 1: Keep Up With the New Rules   The first rule of Facebook as follows: As soon as you learn the rules, they will change. In fact, things change so often that elaborate hoaxes are often circulated to take advantage of people, like this one about privacy protection in exchange for a post. You can keep up with Facebook news on their newsfeed for Product News. The following rules are just some of the many changes that are happening at Facebook right now. Be sure you keep up with changes as they happen. We will report on them on the Zoetica Facebook page, on Twitter at…
  • Measuring the Return on Investment of Social Media

    Kami Huyse
    12 Aug 2014 | 9:27 am
      Return on Investment is one of the most hotly debated aspects of communication and especially social media measurement. But like any other department, social media demands resources.  While it makes sense to measure soft numbers like social media’s impact on awareness, knowledge, interest, relevance, relationship, intent to purchase and more, it is also important to calculate true return on investment. There is a lot of talk about how companies and individuals can measure the return on investment of these channels, but very few have set up a system to regularly connect sales to…
  • Lessons from AdventureCon14: Creating Content and Building Relationships

    Kami Huyse
    30 Jun 2014 | 11:05 am
      Last weekend, Julie Pippert and I had the honor of spending quality time with some of the most amazing women in the state of Texas at the third annual AdventureCon conference at SeaWorld San Antonio. This conference, which Zoetica helped found in 2012, has grown to about 30 bloggers, including the SeaWorld Wildside bloggers, who are competitively selected each year. This is one of the few conferences that is designed for families, and as a result many bring their entire family to attend, bring the total attendees to about 150. While bloggers learn tips and techniques to improve their…
  • Google Analytics is Dead as We Know It: Meet Universal Analytics

    Kami Huyse
    6 Jun 2014 | 9:29 am
      Google Analytics is a mainstay for most websites and blogs. Google has slowly been transferring all of these accounts to its new property called Universal Analytics. Universal Analytics started out as a beta product for Google in October 2012. In March of last year it was opened to all users of Google Analytics. More recently, they have entered the phase where they will force all accounts to convert to the new standard. This new platform was developed to better track the devices and digital touch points that have become so common. According to a post on the Google analytics blog last…
  • Best Practices to Measure Social Media Now

    Kami Huyse
    4 Dec 0001 | 4:00 pm
    Social Media measurement and ROI is a topic that we can’t learn enough about. Here are the five articles we created for the industry trade magazine PRNews last year. What topics about social media measurement would you like us to tackle in the column this year? Please let us know in the comments and we will try to get it done. Happy Reading! Create a Balance Sheet for the C-Suite How can you think like a C-Suite executive to get value from your social media? In this article we tell you how to take the valuable work you do and communicate it to the C-Suite in language they will understand.
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  • Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

    Judy Gombita
    20 Jan 2015 | 1:51 am
    When it comes to reputation, there is little distinction between a real conflict and a perceived one Op-Ed by Daniel Tisch, APR, FCPRS As media scandals go, it was a big one for Canada: The revelation that for the past two years one of the nation’s better-known TV news anchors was a part owner of a small public relations firm. Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Both his equity stake and regular participation in the agency, not to mention profile and participation…
  • Six social media and digital communications trends for 2015

    Heather Yaxley
    19 Dec 2014 | 8:10 am
    One of the most enjoyable hybrid academic-practitioner experiences I have had this year has been as course leader of the PR Academy Digital Communications Certificate course. The reason is that we have been able to incorporate a lot of contemporary thinking around ways of learning as well as the emerging field of digital communications and social media. This includes blended approaches to online and offline learning (with Stuart Bruce leading a face-to-face session, alongside my own direction of the web-based aspects, including guest webinar presenters). Additionally, I include formative…
  • Making the case for solid public relations research

    Judy Gombita
    11 Dec 2014 | 10:46 am
    Exploring the core elements needed and depth of analytical knowledge required to lead public relations-oriented research projects By Natalie Bovair, APR Recognizing that research is essential to strategic public relations planning, not to mention program evaluation, conventional wisdom would have it that public relations professionals—at least those of the strategic management variety—were taught or developed strong research skills. Herein lies the problem: The majority of PR practitioners lack the depth of investigative experience or the knowledge of sampling and statistical theory…
  • How to build better relations with employees

    Heather Yaxley
    20 Nov 2014 | 7:59 am
    The first chapter in Part III of Your Public Relations, the 1948 book we are serialising at PR Conversations, is authored by Kirk Earnshaw, industrial relations editor of Modern Industry Magazine, said to have been “a foremost authority” in the field of labour relations who offered “sound public relations procedures to industrial relations”. Alongside sharing insight from Earnshaw’s chapter, this post offers a review of the newly published book, Internal Communications: A manual for practitioners by Liam Fitzpatrick and Klavs Valskov (with Pamela Mounter). As…
  • Stop with the hocus pocus – employee communications is for muggles

    Judy Gombita
    5 Nov 2014 | 7:19 am
    A European internal communications veteran explains: In order to help organisations use communications to get results, practitioners should call on simple skills and experience—not a book of runes, silver bullets or magic fairy dust By Liam FitzPatrick, FCIPR The first time I saw a Harry Potter film I had a strange sense of déjà vu. Where else had I seen people listening raptly to unintelligible men and women in strange outfits? Why did the concept of using a magic wand to solve problems seem so familiar? Then, on my very-mortal bus ride home, I remembered: It was at an internal…
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    HarveyLeach Media Training

  • Doctor, Doctor…I can’t stop spouting gobbledygook!

    Ann Bird
    9 Jan 2015 | 6:06 am
    There’s a major blockage in the NHS, but not in A&E departments. No, it’s in its communications. This morning I stumbled on a web page from the NHS that arguably exemplifies all that’s wrong with our much-valued health service. The page details its “Quality, Service Improvement and Redesign ‘Train the Trainer’ programme”. The first symptom is right there in the title. What?! There’s more. It says it’s “a fantastic opportunity to develop people within your own organisation or system to spread the required skills and knowledge through a tried and tested learning and…
  • How to court success and ace a radio interview

    Ann Bird
    4 Dec 2014 | 7:16 am
    How would you like to play tennis at the Albert Hall this week? I’ll make it even more exciting – let’s throw in John McEnroe, Pat Cash and Henri Leconte. They’re always game for a laugh aren’t they, now the competitive pressures are largely off? And just to really spice things up, Billie Jean King and Elton John (yes, really) can be team captains. Even if you only show an interest in tennis when it comes to SW19 each summer, that sounds like a fun way to wile away a few hours doesn’t it? At least you’d think so. But when Rob Bonnet interviewed tennis star and British…
  • Don’t let your clothes eclipse your star turn

    Ann Bird
    14 Nov 2014 | 1:12 am
    A picture may be worth a 1000 words, but when you’re wearing that picture on TV, while being viewed by millions, it can speak volumes in a way you might not have anticipated. So it was yesterday for Dr Matt Taylor, who works on the Rosetta mission at the European Space Agency. He was at the heart of the amazing comet story, heralded as perhaps the biggest space moment since Neil Armstrong did a moonwalk long before Michael Jackson. But, Dr Taylor, arguably displaying more of an affinity to theatrical Jacko, than modest Armstrong, decided this was the moment to don a garish jacket covered in…
  • How to avoid the most over-used phrases in media interviews

    Ann Bird
    24 Oct 2014 | 4:20 am
    I’m beginning to think that somewhere on a Whitehall building there’s a shiny brass plaque with the words, “Ministry of Hollow Phrases” on it. (It’s probably next door to the Ministry of Silly Walks.) Sadly, the former is nowhere near as amusing as its neighbour. Instead it’s a byword for incomprehensible nonsense, or, to be more succinct, clap-trap. It’s surely the place where politicians and civil servants etc are taught to spout an increasing number of vacuous phrases in media interviews, phrases they believe allow them to sound positive and fill some airtime, but are…
  • Why Nick Clegg should stop rabbiting on

    Ann Bird
    6 Oct 2014 | 8:14 am
    The Party Conference season so far has been memorable for politicians’ performances, rather than their policies. Ed Miliband’s speech will ironically be remembered for what he forgot (that small matter of the deficit), whereas the Prime Minister’s will be recalled for what he remembered with painful passion: taking his very sick child to be treated by the NHS. Now it’s Nick Clegg’s turn. But if the Lib Dem leader’s performance at his conference this week is anything like his efforts on BBC Radio 4’s Today programme this morning, when he was interviewed by Mishal Husain, it too…
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    Public Relations Sydney

  • How to create your personal brand for success

    Catriona Pollard
    18 Jan 2015 | 4:00 pm
    Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. The same can be said for individuals. Personal branding is just as important as your business’ brand and is the key to being in the spotlight as an expert. Personal branding is in essence your reputation and can define you as a leader in business or in your career. Given the immediacy and interconnectivity of information, individuals need to effectively manage their personal brand to ensure others don’t create your brand for you. When creating your personal…
  • How to pitch yourself as a guest blogger

    Catriona Pollard
    12 Jan 2015 | 3:28 pm
    How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. And in essence, that’s what public relations is all about. Blogging is an efficient and cost effective way to publish content, allowing you to take control of the content. But you don’t have to have your own blog to get involved, you can also consider being a guest writer on someone else’s blog. Guest blogging can be an effective PR strategy to build brand awareness and also increase credibility and authority online for you or your business. It can provide third-party endorsed…
  • PR resolutions for 2015

    Catriona Pollard
    5 Jan 2015 | 4:00 pm
    Welcome to 2015! As with the start of every new year there is a sense of optimism in the air and the determination to stick to all those newly made resolutions. These resolutions are usually personal but have you thought about making a resolution for your business and your PR strategy? It’s important to reflect and assess how your PR strategy performed throughout the year, what worked and what didn’t. By assessing these factors, you can review your PR strategy to plan what you would like to achieve in 2015 to reach your business goals. Here are some tips on what to include in your PR…
  • 4 ways to improve your pitch’s subject line

    Catriona Pollard
    14 Dec 2014 | 4:13 pm
    Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call. Fractl reports 85 per cent of journalists decide if they are interested in a pitch based on the subject line alone. Journalists receive hundreds of email pitches per day, it is important to consider the subject line as it will determine if the email is…
  • 5 tips to maximise your PR these holidays

    Catriona Pollard
    7 Dec 2014 | 4:11 pm
    Here we are again, end of another year and planning for the year ahead. But before we get to 2015 there is the festive season to celebrate. For businesses this is a great opportunity to increase your exposure to your audiences. So how can you maximise PR opportunities this holiday season? Capitalise on holiday themes If appropriate for your business, consider creating articles, images, blog posts or media releases that can capitalise on the holiday season. Discussing a topical issue such as Christmas is likely to increase audience attention as it is front of mind for media and audiences…
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    Digital Park

  • Does McDonald’s new ad campaign deserve the backlash?

    Sandra Fine
    14 Jan 2015 | 8:58 am
    When McDonald’s new ad campaign aired during the recent NFL Playoff game, it caught my attention right away. It features the iconic burger chains’ roadway arches signs imprinted with messages of hope and gratitude. Some of the words reflect national moments, including “Boston Strong” and “We Remember 911.” Others are more local and personal – “Happy 95th Birthday Woody We Love You” and “It’s a Girl Rosalie Kay.” All it took was the musical element – a school choir singing “Carry On” by Fun. – to bring a tear to my eye. Our friends watching the game…
  • Up and running: 4 marathon training tips that can make you a better PR pro

    Sasha Blaney
    9 Jan 2015 | 6:52 am
    When I signed up for my first half marathon in August 2014, I was unaware of the journey that awaited me. My longest run to date had been only three miles. Even though I knew 13.1 miles was no small task, I had confidence that I could make it to the finish line if I followed a regimen. I started training for the race by pounding the pavement every evening after work. As the distances increased, I noticed parallels between running and my work in public relations. Although the two seem unrelated, the fact is that PR professionals can learn to go the distance if they apply simple marathon…
  • 7 effective social media content tips from our local community

    Christine de la Huerta
    6 Jan 2015 | 12:29 pm
    I recently had the pleasure of leading a “speed marketing” roundtable discussion at an event hosted by Social Media Club South Florida. The topics ranged from Visual Communication and Data-Driven Social Media Strategies to Advocacy and Social Media Crisis Management. My particular table topic was Social Media Content. The “roll-up your sleeves” roundtable experience made for dynamic and fast-paced conversations – much like social media itself. As a table moderator, my goal was to set up the topic and facilitate a lively group discussion. As much as I was able to impart my…
  • 5 ways to succeed with your #BreakoutResolution in 2015

    Esther Griego
    30 Dec 2014 | 6:50 am
    With the New Year upon us, it’s time to take stock and set goals for 2015. rbb is joining the resolution wave with our 2015 New Year’s Breakout Resolution Project. Post your New Year’s resolution with the hashtag #BreakoutResolution and rbb will make a donation to City Year for every post we receive. We all know that following through on resolutions can be challenging – 33 percent of resolutions will be abandoned by the end of January, and as many as 80 percent will be given up on eventually. Here are a few ways to make sure your 2015 resolutions stick. 1. Choose your New Year’s…
  • 5 must-have skills for budding PR pros

    Sloane Fistel
    23 Dec 2014 | 8:47 am
    January 2015 marks my one-year anniversary as an assistant account executive at rbb. I’ve learned much about what makes a great Breakout Brand, as well as the power of saying “Thank you.” There’s still so much that I look forward to accomplishing, and that’s best achieved by looking back. That’s why I decided to put together a list of the top five skills I feel have been most important to succeeding as a budding PR pro. 1. Proof, proof, proof and then proof again This is something my colleague Kristy Kennedy has addressed before. Developing an eye for detail is a basic, yet…
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  • What It Means to be a Fastest Growing Company

    Wired Flare
    31 Dec 2014 | 10:08 am
    Wired Flare was ranked #3 on Progress Magazine’s list of the 2014 Fastest Growing Companies in Atlantic Canada. Over the past three years we’ve had 295% business growth, and we’re still growing. In this video our president, Frances Leary, shares what making this list means to us, the Wired Flare team. Thank you to all of our clients and supporters for helping us get here and for allow us to be the ones to tell your story. Thank you Neville Gilfoy and the team at Progress Media for the opportunity to be recognized.   For more of our videos, visit the Wired Flare…
  • Every Organization Needs a Social Media Usage Policy

    Wired Flare
    11 Dec 2014 | 9:56 am
    In our latest video, Frances explains why every organization needs a social media usage policy and why it is such an important asset for businesses. For more of our videos, visit the Wired Flare YouTube Channel.  
  • Wired Flare No. 3 Fastest Growing Company in Atlantic Canada for 2014

    Wired Flare
    3 Dec 2014 | 10:38 am
    Wired Flare Ranks No. 3 on Progress Magazine’s 2014 List of Atlantic Canada’s Fastest Growing Companies.  
  • Tips for Building Partnerships Online

    Wired Flare
    20 Nov 2014 | 9:39 am
    by Frances Leary Originally published in Progress Magazine, Volume 21 No. 5 When it comes to developing partnerships and maximizing partner relations for business growth (and to strengthening Atlantic Canadian business overall), there are a number of online strategies that can support that process. In fact, neglecting these strategies often results in missed opportunities. Here are four strategies to help your organization build partnerships with potential clients, investors, advocates, employees and other businesses. Connect on LinkedIn LinkedIn is one of the most powerful tools today for…
  • What Not to Post on Social Media and Why

    Wired Flare
    3 Nov 2014 | 9:20 am
    Frances Leary explains what not to post on social media and why not all content should be shared online. Subscribe to our YouTube channel for more videos: Click Here.
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    Doktor Spinn

  • How To Deal With Internet Trolls

    Jerry Silfwer
    5 Jan 2015 | 6:00 am
    I often help companies and organizations to deal with internet trolls. Either directly or by setting up new internal processes for dealing with them. It’s sometimes challenging to accept that it takes time to repair an online culture gone wrong. In some not-so-rare-cases, the “trolls” aren’t actually trolls, but rather normal and valuable customers who are right […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join…
  • Iceberg Pages: Why You Should Create A Whole New Universe Underneath Your Website

    Jerry Silfwer
    6 Nov 2014 | 3:04 am
    When most people think about their websites, they think about what’s on their front page and the pages you can reach from the navigation menu. And those pages are important. You do want a clean and easy-to-navigate menu — and your most popular pages easily accessible. But imagine if there was a whole new universe of […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Iceberg Pages: Why You…
  • How To Actually Get Storytelling Into Corporate Blogging

    Jerry Silfwer
    10 Sep 2014 | 3:05 am
    It’s quite difficult to become an accomplished storyteller. I would know, having spent most my life dreaming of becoming a novelist. There’s just all of these factors coming into play when you’re trying to tell stories that captivates and entertains an audience. And being able to do this in a corporate context? Well, you can of course […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post How…
  • Point To The Button, People

    Jerry Silfwer
    11 Aug 2014 | 11:00 pm
    This is going to be a short post, so pay close attention dear readers. I’m going to reveal a favourite trick known to most conversion specialists, but not to the average digital marketer. It’s fun — and a little bit weird, too. We all debate (well, some of us) colours of buttons for maximum conversions. […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Point To The Button, People…
  • Why You Should Use Call-To-Actions In Digital PR

    Jerry Silfwer
    14 Jul 2014 | 11:00 pm
    By know, most are getting used to the idea of including CTAs (call-to-actions) in their online messages. A call-to-action is basically where you tell people what to do next. Let’s just contemplate this for a while … what to do next? Having struggled with creating great content, publish it in a timely manner while being […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Why You Should…
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    Cision » Featured

  • The PR Potential of Pinterest: Q&A With Jennifer Cario

    Brian Conlin
    22 Jan 2015 | 9:30 am
    Facebook, Twitter and LinkedIn. Many communicators focus all their resources on those networks, but are they always best for helping them achieve their PR and marketing goals? Rich media social networks like YouTube, Instagram and Pinterest offer a lot of potential to brands, and Pinterest may be the strongest of the bunch. We caught up […]
  • How Rich Media Can Help You Strike It Rich

    Brian Conlin
    22 Jan 2015 | 6:30 am
    If your content encompasses text alone, you’re missing big PR and marketing opportunities. Consider the rise of rich media social networks such as YouTube, Pinterest, Instagram and SlideShare, and Exhibits A through D: Digital video viewing increased from 13 minutes per day in 2012 to 27 minutes today. Pinterest’s referral traffic increases sales more than […]
  • You Catch More Flies With Honey Than Vinegar

    Allen Mireles
    21 Jan 2015 | 6:45 am
    The other day a Facebook friend posted the old saying, “You catch more flies with honey than you do with vinegar,” and it struck a chord. As with so many truisms, this one has proven true for me over and over again—especially in my work in marketing and public relations. It just makes sense. Relationship […]
  • 11 Ways to Leverage SlideShare for PR Success

    Erin Feldman
    20 Jan 2015 | 9:30 am
    SlideShare is an untapped resource for many communicators. It holds great promise; its SEO and search rankings prove the case. SlideShares appear more frequently in search results. In addition, PR pros who invest in keywords and descriptions attract more views, leads and shares. How can PR practitioners take advantage of the opportunity and leverage SlideShare for […]
  • 5 Things You’re Doing Wrong With Press Releases

    Susan Payton
    20 Jan 2015 | 6:45 am
    You write press releases to get attention for your company, and yet they don’t send any traffic to your site. What are you doing wrong? Check this list and see if any of these ring true, then correct your errors. 1. You’re Hands-Off Once the Release Goes Live You’re publishing press releases online, expecting them to […]
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    Council of Public Relations Firms

  • Finding Inspiration for a Cause

    Matt Shaw
    15 Jan 2015 | 6:25 am
    Have you ever wondered how a cause becomes a Cause?  We saw the Ice Bucket Challenge reach the stratosphere for the ALS Association last summer. But most are much smaller efforts, but no less important. The power of public relations is never more inspirational or powerful than when it is being used to help promote a worthy cause. Whatever the goal – creating awareness, mobilizing a movement or raising money – it usually requires a healthy dose of vision, creativity and determination to make it happen. This year’s Take Flight with PR video contest  which opened this past…
  • Farewell, 2014–Client Stories We’ll Remember

    Matt Shaw
    18 Dec 2014 | 6:43 am
    When we think about what makes public relations such a satisfying business to work in, it always comes down to people—our colleagues, but also our clients. What better way to close out the year, then, than to reminisce about some of our most memorable client moments from 2014? Justin Tuck and ESPN’s Linda Cohn Burson Marsteller’s Shane Arman told us that his best moment from 2014 was working Super Bowl pre-media with five current and former NFL athletes. At one point, an ESPN producer suggested ESPN talent Linda Cohn interview Justin Tuck while driving between radio row and Bryant…
  • How 2014 Will Look in 2019—Some Reflections from PR Executives

    Matt Shaw
    10 Dec 2014 | 1:30 pm
    As the holidays arrive, it’s common for bloggers, conventional journalists, and others to look ahead at what is in store for the year to come. We thought we’d up the ante. Given all the change in our industry, we wondered: Five years from now, how will people look back on the year 2014? What are the people, events, trends, new products, and so on that will really turn out to make a difference for our business? Will we look back on the scandals that rocked the NFL as significant? What about the Taylor Swift song “Shake It Off?” Or the massive expansion of Uber? Or the decline in oil…
  • Rumors of Our Death Are Greatly Exaggerated: A Message from New PR Council Chair Chris Graves

    Chris Graves
    3 Dec 2014 | 6:52 am
    I am thrilled and honored to be the new chair of the PR Council. Let me begin by acknowledging the work of Dave Senay, our chairman for the past two years. In his first year, Dave led us in the “Hidden Harmony” research, revealing that instead of working in their respective, traditional silos, brand (marketing) and reputation (PR) actually amplify each other when integrated, making a strong case for marketing and PR to collaborate more meaningfully if not integrate. Dave also led us in his “Ethics as Culture” work from which our entire industry can benefit. He continued the PR…
  • Opening Up—Reimagining the Public Relations Office Space

    Kathy Cripps
    19 Nov 2014 | 7:29 am
    The Firm Voice used to come to you each week from midtown Manhattan. Now the source is a dozen blocks south in the NoMad section of the city. Yes, in addition to a new strategic platform and logo, we also have beautiful new offices. More and more firms these days do. And like the PR Council, they’re opting for new kinds of spaces to stimulate creativity and collaboration. Prosek: Open Office from PR Council As commercial real estate guru Jack Cohen of Skylight Leasing tells us, open offices are the hot item both in New York and across the country. A generation ago, open offices were largely…
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    Stern + Associates

  • What the Media Gets Wrong About PR (And What We Can Do About It)

    Ashley Duvall
    22 Jan 2015 | 1:04 pm
    As public relations practitioners and communicators, we’re in the business of reputation management. Yet, our own reputation is often seriously misunderstood.  We’ve heard this before: stereotypes about public relations exist, but we still can’t seem to fix the issues. In my undergraduate thesis, I took the position that the media is responsible for creating and fueling these stereotypes, ultimately threatening our ability to do our jobs effectively.  Film, fiction, journalism and television, the media takes a significant role in social construct, which is why we, as professionals,…
  • Happy Holidays from Stern!

    Stern + Associates
    19 Dec 2014 | 12:23 pm
    As this year rolls into next, the significance of time has never been more apparent or important to us. In January, Stern will move to our new headquarters, opening the door to a bold and bright beginning of our company’s 30th anniversary year. We look forward to an exciting new decade in Stern’s history, and wish you and yours the happiest of holidays and a prosperous 2015! Our new address: Stern + Associates Stern Speakers 186 Wood Avenue South Suite 300 Iselin, NJ 08830 The post Happy Holidays from Stern! appeared first on Stern + Associates.
  • The Sales Connection: Bridging the Thought Leadership-Sales Gap

    Ned Ward
    13 Aug 2014 | 7:41 am
    Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. But it’s also increasingly important to lead generation and sales. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals. The name isn’t important, but the idea behind it is: thought leadership goes beyond business as usual, and defines organizations as knowledgeable experts and trusted advisors. After…
  • Your Thought Leadership Strategy is Missing One Crucial Element: An Audience

    Justin Gianninoto
    25 Jun 2014 | 8:03 am
    You’re doing everything right.  Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content.  Your social team is crafting updates for all of your key platforms, sharing them and engaging on an ongoing basis.  Yet, somehow the ROI still isn’t there. Whether you’re using website visits, content shares or other engagement metrics as your key performance indicators, the numbers are moving too slowly – or won’t budge at all. So what’s your digital strategy lacking? At the center of the problem is the fact…
  • Promoting Value: When Zero is More than Nine

    Ned Ward
    11 Jun 2014 | 11:26 am
    At age 41, I’ve been a consumer of products and a purchase decision-maker for a long time now. But a certain absurdity has become much clearer to me lately: the folly of pricing strategies. I call it the Chicanery of Nine. Or more specifically, prices that end in 9, 99 or .99 – or 99,999 if you’re into high-ticket items. As they hearken back to the days when fruit and vegetable cart proprietors used handwritten pricing signs (4 for 99 cents, anyone?), I’m surprised these strategies still exist. It’s an outmoded concept that insults buyers’ intelligence by attempting to fool us…
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    Smoking Gun

  • The Blagger’s Blog 23rd January 2015

    23 Jan 2015 | 3:03 am
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “I feel disorientated and scared.” TV host Jeremy Kyle, commenting on when he was pepper-sprayed in Magaluf whilst filming his new show, The Kyle Files; the episode was aired on ITV last night. Just in case you missed it, though, here’s the moment again… Weekly High Best-selling author James Patterson has come up with an innovative, if slightly alarming way of promoting his new novel, Private Vegas. A special (to put it mildly) advanced preview copy is currently up for grabs at the…
  • Digital marketing: Fisher-Price, the future and first hugs

    21 Jan 2015 | 7:01 am
    The relationship between parents and their children cannot be countenanced. From that initial moment when you first hold them in your arms, to the time they arrive home having ‘missed’ the last bus, stinking of blue WKD, it’s safe to say that in the vast majority of cases biological guardians would do anything and, after a few stern words, forgive (almost) anything, such is the love that exists for their offspring. As such it’s no surprise to hear that, according to a leading baby care and toy retailer, parents- and mothers in particular- are “hyper-active…
  • The Blagger’s Blog 16th January 2015

    16 Jan 2015 | 1:00 am
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “[H]earing it over when you played it was like waterboarding I guess. ” Fox News pundit Steven Emerson, reacting to his own comments that Birmingham, UK, is a city non-Muslims are no longer welcome in, which sparked outrage amongst the reasonably-minded just days before another presenter on the network launched into a seven minute diatribe described by critics as Islamophobic. It’s not clear whether Emerson has ever actually been subjected to waterboarding torture methods, but nevertheless…
  • PR advice: Read Lisa Mennie’s local TV piece for The Drum

    15 Jan 2015 | 4:51 am
    Here at Manchester’s most ingenious award-winning PR team we pride ourselves on keeping the Smoking Gun blog updated with posts offering tips, insider secrets, and PR advice. As such we felt obliged to write this. Over on The Drum, one of our favourite industry-related publications- an essential bookmark in our eyes- Lisa Mennie published and enlightened piece yesterday regarding the huge opportunities presented by the launch of localised TV networks in the UK, which brands would be foolish to ignore. The overall point being that pride and the desire to hit the most prestigious,…
  • Mobile games and brands: Putting the fun back into business for 2015

    13 Jan 2015 | 7:44 am
    Back in 2012, Dom Duhan wrote an insightful piece for Brand Republic on mobile games and brands. At the time he commented on the fatigue users often experience when it comes to digital platforms, largely due to the overwhelming number of corporate messages they receive in the Facebook News Feed, for example. He also pointed to the way in which games offered a great proposition for companies looking to build stronger relationships with their target market. We’re now almost two years and two months on, and it’s safe to say many of his suggestions have been taken onboard (albeit,…
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    Finn Partners - Inspired

  • Finn Partners Continues Its Rapid Growth with Two Acquisitions in Nashville, Tennessee

    Peter Finn
    22 Jan 2015 | 9:46 am
    I am very pleased to announce that Finn Partners has come to an agreement to acquire two firms in Nashville, Tennessee. The two firms are Seigenthaler Public Relations and DVL Public Relations & Advertising. The two firms will combine into a new entity which will be known as DVL Seigenthaler, a Finn Partners Company. The Nashville region’s diverse economy is on a very strong growth track and we are excited to become part of it. The city’s ascendency and its innumerable attributes have been the subject of numerous national news profiles, many of them noting its booming healthcare…
  • Technology + Creativity = Magic: What can creatives learn from CES 2015?

    Angela Leon
    16 Jan 2015 | 6:42 am
    It was clear that engineers, product designers and entrepreneurs were inspired at CES this year. Everywhere you looked, there was a beautiful display of skilled engineering and the application of the advanced technologies available. Finding new ways to combine sensors, tiny cameras, advanced display, connectivity, and mechanics have resulted in some of the most exciting products from CES 2015; AmpStrip fitness monitor, Bragi’s Dash truly wireless headphones, MagicBook augmented reality book companion, 3Doodler 3D printer pen. They have also given us some of the most ridiculous (are we…
  • The Passing of Great Public Relations Man Frank Mankiewicz

    Jessica Ross
    30 Oct 2014 | 6:16 am
    Frank Mankiewicz passed away last week at the age of 90. There is a generation of Americans who remember Frank as the press aide to Robert Kennedy who had the solemn duty of announcing RFK’s assassination to the world, but Frank was to be found at the center of some of the most interesting moments of the 20th Century—from early Hollywood, to World War II, to Kennedy’s Camelot, to the growth of National Public Radio. Frank grew up the son of the screen writer and movie legend Herman Mankiewicz of Citizen Kane fame.  He experienced war first hand as an Army infantryman and saw combat at…
  • Finn Partners Acquires Johnson King

    Peter Finn
    9 Oct 2014 | 6:35 am
    I am very pleased to announce that Finn Partners has acquired Johnson King, a highly respected European Tech agency. Technology is one of the largest practice areas within Finn Partners, and this move significantly strengthens our global team in this sector. The key word here is “global” – as the Johnson King relationship now expands our team in London, but also extends our physical presence to Paris and Munich, and brings our combined team to 30 across the three offices. It was only a year ago that Claire Ayles, Flora Haslam and Mike King, the owners of Johnson King, decided that…
  • Finn Partners Acquires gabbegroup

    Peter Finn
    16 Sep 2014 | 12:20 pm
    With healthcare and education sectors continuing to provide strategic opportunities for growth and expansion, I am delighted to announce Finn Partners’ acquisition of gabbegroup’s public relations practice, effective today. Collaboration is at the core of the Finn Partners’ mission, and it is that same commitment and passion for excellence that led Jim Gabbe and Jill Gabbe to build one of the most successful independent specialist agencies in their field. Founded in 1980, gabbegroup is an award-winning firm that will expand our presence in the health and higher education sectors. I am…
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    Imelda Dulcich PR & Social Media.

  • Smart Password Management is a Necessity

    Imelda Dulcich
    23 Jan 2015 | 11:05 am
    Get smarter about your passwords Password management should be a priority In my work with clients, I need passwords to their websites and social media platforms in order to do work for them. (That’s another reason you need to hire a public relations professional you can trust.) Anyway, the majority of my clients give me […] The post Smart Password Management is a Necessity appeared first on Imelda Dulcich PR & Social Media..
  • How to see information about who is emailing you with Rapportive.

    Imelda Dulcich
    20 Nov 2014 | 11:34 am
    Who is emailing you? Find out with Rapportive.  Rapportive: My Favorite Sleuthing Tool Why I love Rapportive: it shows you everything about your contacts right inside your inbox. I’m a huge fan of  Rapportive which gives me rich contact profiles right inside my Gmail. Whether I’m opening an email or sending one, I see contact information […] The post How to see information about who is emailing you with Rapportive. appeared first on Imelda Dulcich PR & Social Media..
  • Wow. You went there. Social Media and Politics.

    Imelda Dulcich
    19 Nov 2014 | 2:35 am
    A slippery slope, social media and politics. If your opinions are embedded in a hostile post, it may make it hard for me to hear or read the important information you want to share.    Opinions As someone who grew up in a family of ten, I’m used to listening to heated discussions and varying […] The post Wow. You went there. Social Media and Politics. appeared first on Imelda Dulcich PR & Social Media..
  • What Not to Do Online: Breaking News Crisis Communication

    Imelda Dulcich
    26 Oct 2014 | 12:30 pm
    Times of Crisis. Online Communication. Don’t add noise during a crisis. Advice for communicators and business owners. How do you react on online when breaking news hits? What’s your role as a professional communicator or business owner? We must respect the circumstances of the moment.  Be a thoughtful communicator. What do you do when breaking news hits […] The post What Not to Do Online: Breaking News Crisis Communication appeared first on Imelda Dulcich PR & Social Media..
  • How to Set Up Professional Off Site Meetings

    Imelda Dulcich
    25 Oct 2014 | 3:03 pm
    Successful Business Meetings Off Site  Tips to setting up an off site meeting Be a pro. How to hold offsite meetings in a thoughtful, professional way.Click To Tweet An office setting may be the best and least distracting place for a business meeting. But what if there is no “existing office” in which to meet? […] The post How to Set Up Professional Off Site Meetings appeared first on Imelda Dulcich PR & Social Media..
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    Vitis PR blog

  • PR predictions for 2015

    23 Jan 2015 | 6:16 am
     We put together our top predictions for the PR industry for 2015, 1.The rise of the PR, search and social agency PR agencies are expected to grasp traditional and online media, as well as create communities on social media and manage social channels. Agencies will be expected to have the capabilities to run SEO and PPC campaigns also. 2.The demise of the traditional PR agency Closely related to no 1. - traditional agencies that focus on media relations still exist, typically having been around for quite a few years, and with owners that are making a nice living from servicing clients…
  • Which social media sites do SMEs use for business?

    13 Nov 2014 | 11:04 am
    A recent infographic from Sage looked at how SMEs use social media and which sites they prefer for business. We were surprised to find that Facebook tops the list, with LinkedIn (perhaps the site most SMEs would use for business) coming second. Twitter was third, followed by Google+. Interestingly, only seven per cent of SMEs have their own business blog. Surely, with the growth of SEO, businesses should be investing more into their own blogs but, according to this infographic, only seven per cent of the SMEs surveyed have their own – a truly astonishing fact to us! Another result that…
  • Stories for M2M companies

    31 Oct 2014 | 2:57 am
    Last week I supported a client at the Electronics Design Show and in our conversations with journalists the hottest topic they are reporting on is M2M or the Internet of Things. And this week, I had a client meeting in Germany about smart homes – again another potential story about connected devices. The opportunity is huge, with Cisco predicting back in 2011, that there will be 50 billion internet connected devices by the year 2020. The thing is that many electronics firms have been helping clients develop M2M products for years, but haven’t necessarily used this phrase. Here we need to…
  • How to weather a crisis comms storm

    30 Oct 2014 | 11:08 am
    BBC execs take note, here’s our advice on what we'd recommend following Apprentice Ahktar’s sex tape shame Not only is The Apprentice compulsive viewing, it is also a prime example of the need for a good/pre-existing crisis management plan. This week’s breaking news story around contestant Solomon Akhtar’s alleged sex tape, which was filmed before his appearance on the show, closely follows another contestant - James Hill – being revealed only a few weeks ago as having a criminal conviction. BBC executives must be a little miffed about this second negative news story impacting the…
  • Mobile accessories are hot right now

    26 Sep 2014 | 8:09 am
      Through our work with the UK’s largest online mobile accessories retailer, our PR expertise spans B2B and B2C in the mobile sector. Alongside our mobile accessories client, we also work for a new mobile accessories distributor that offers a range of unique and innovative gadgets, from portable power banks that help keep your mobile devices charged and music on full power, to handy waterproof Bluetooth speakers that are sure to make your life easier and more connected. We’ve helped the team raise its portfolio through product reviews with regional and B2B trade publications –…
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    Sterling Communications

  • 6 SEO Tips for Killer Content

    Hilary Ferejohn
    20 Jan 2015 | 9:57 am
    It may be true that SEO has been around a long time, but it is still the most powerful earned, nonpaid source of traffic on the web. — Rand Fishkin, Moz Founder Content creation continues to spark discussion. Almost everyone has an opinion on what elements are most critical to success—some tout measuring ROI, others say having a documented content strategy is the most critical element, and still others believe everything hinges on reaching target markets across all the different stages of the buyer journey. That said, it seems that everyone can agree on this fundamental tenet: begin with…
  • Lifestyle Bloggers vs. Traditional Media

    Pouneh Lechner
    9 Jan 2015 | 11:30 am
    Are you thinking of adding a blogger program to your PR efforts? You may think working with lifestyle bloggers is just like working with traditional media. Well, it’s about as similar as stripes and spots. Understanding the differences between the two is key to getting the most out of your blogger campaign. Below I share some observations about establishing and growing successful blogger campaigns and insights I’ve gained by doing work with WiFi Family (NETGEAR & AT&T) over the past year. If you’re working with lifestyle bloggers (or want to), here are some tidbits you may find…
  • PR Resolutions for 2015

    Dan Jensen
    5 Jan 2015 | 5:10 pm
      As another year recedes in the rear view mirror, it’s time to set down resolutions for the new year. While eating healthier, getting more exercise, and travelling the world are all admirable goals, there’s ample room for improvement in our daily lives as public relations professionals that can’t be accomplished by eating more kale and less chocolate, or lifting a few weights. This coming year, I’d like to share my top four PR resolutions: Embrace the potential of social media. Time after time, we counsel our clients to use their social media channels to not just broadcast, but…
  • 4 Social Media Monitoring Steps To Support Your Business Strategy

    Sarah Koniniec
    22 Dec 2014 | 4:49 pm
    Social media is now recognized as a vital part of a larger business intelligence strategy, not just a component of a PR or marketing strategy. With LinkedIn predicted to widen the gap as the B2B social network, and Instagram overtaking Twitter in monthly active users, whether you’re a B2B or B2C company, harmonizing social media is important to understanding and communicating with your customers. A substantial part of your customer base is already active on social media, and while many companies do take advantage of social media managers to atomize company messaging across their approved…
  • What I Learned from the Hendo Hoverboard: Sometimes, it’s OK to say “No, Thanks”

    Madeline Mains
    9 Dec 2014 | 4:51 pm
    People working in PR agencies will tell you that one of the greatest things about this line of work is that you get to learn something new pretty much every day. When Sterling took on Arx Pax as a new client in early October, I did a lot of learning. Specifically, I learned how to master the delicate balancing act of sifting through dozens of media inquiries to find the right outlets for our clients’ limited media time. Media interest in a client is always exciting and PR people are programmed to act as conduits between their clients and the media. That said, I have learned that as there is…
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    Beast Of

  • Nexus 6 – a month later…

    Karthik S
    21 Jan 2015 | 7:43 pm
    I bought this new Nexus 6 almost on a whim. I have been wanting to change my phone (from Samsung Galaxy S4) for no specific reason other than the fact that I was getting bored with the earlier one I had. It went a bit sluggish after an year+ of usage, but I did a factory reset and things were back in super form. Except the camera, which, because of Samsung’s legendary crapware that comes with the phone, had a percievable lag of a few more seconds than it should. So, I try to take a pic of my daughter doing something cute and what ends up in the pic is of her making faces at me for…
  • From the ‘end’, to ‘death’ of apps as we know them?

    Karthik S
    20 Jan 2015 | 7:44 pm
    I read recently that the Chinese mobile browser, UBWeb (owned by Alibaba) is partnering with Facebook to offer push notifications from Facebook used via UCWeb’s mobile web interface. Even when the user closes that browser window, if opted-in, they’d continue to get push notifications in their mobiles! I tried this and it worked flawlessly – the 2nd one in the screenshot here is from UCWeb. I don’t use UCWeb (I use Chrome), but this is a great reason to start using UCWeb. This seems like a mighty significant move to me, but when I posed this as a question on Twitter…
  • Welcome to the future of office, Facebook at Work

    Karthik S
    18 Jan 2015 | 7:59 am
    The recent, formal launch of Facebook at Work has invited a lot of opinions already. There are people who are looking forward to what it can do over and above office collaboration tools (like Alan Lepovsky’s perspective) like Yammer and there are people who think it is a pointless launch (my friend, Gautam Ghosh’s point of view). And then there are those who portend utter doom with this launch – here’s one eloquently articulated piece from Oliver Burkeman of The Guardian. Here are some fundamentals that I think are worth recalling, in context. 1. The workplace has…
  • Of generic and meh-level loyalty cards and membership programs

    Karthik S
    28 Dec 2014 | 6:08 am
    I generally offer a polite and insistent ‘No! Thank you!’ when the billing clerk asks me about a loyalty program/membership card. My general opinion about membership programs in stores like Shopper’s Stop, Westside, Croma etc. is that it is largely pointless. Today, my wife heard the magic number (Rs.400 off on our bill) and was mildly interested in indulging the store in a membership card. And we got this, in return (besides the Rs.400 off). I have a couple of questions. 1. That CD has songs like Baby doll, Party toh banti hai and so on. It’s a random selection…
  • Selling social media in India, 2014 – Episode 4

    Karthik S
    1 Dec 2014 | 8:32 am
    First things first – I’m glad that I (continue to) have a specific point of view on this topic (series, for me, in this blog – part 1, part 2 and part 3), from what I shared in the past 3 episodes! So, here are the things that I see in India, as evolution in the social media space. 1. Generic platform/page/social media property management is either dead, or dying, and pointless Yes. There is no point in continuing to pay an agency or create an in-house team to create a page on Facebook, or a handle on Twitter or any other social media platform. This is a pointless waste of…
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    Jill Kurtz, APR

  • Who writes bumper stickers, anyway?

    Jill Kurtz
    25 Jan 2015 | 5:11 pm
    Originally posted on Eagle-Eyed Editor: Nice idea from Missouri — we could use some of these around here! Image courtesy of majonews1, Morguefile. Driving around the DC metro area is one thing: C-R-A-Z-Y. I call it “combat driving”; there are a bunch of hurry-up tailgaters attempting to get to their office buildings as if where they work was going to vanish before they arrive. (Rule #1 of driving around here: TAKE THE BACK ROADS TO KEEP MOVING. Rule #2 and #3 of driving around here: Refer to Rule #1.) As a DC metro urbanite, I spend a lot of time sitting in traffic and idly glancing…
  • Don’t Use Social Media for Customer Service

    Jill Kurtz
    22 Jan 2015 | 10:25 am
    Most consumers now have experience getting customer service via social media and most don’t like it. When choosing your approach to handling inquiries and issues, a new survey conducted on behalf of provides clear guidance that you should not look to use Facebook, Twitter, or another social channel to address customer needs. Of the 1,000-person nationwide survey: 2% said they prefer social media channels as the primary method for contacting customer service 21.3%, prefer live chat services on websites 32.5% prefer email 33.5% prefer phone Getting it right is…
  • Embarrassing Moment Turns Into Customer Service Awesomeness

    Jill Kurtz
    21 Jan 2015 | 6:45 am
    Just before the holidays, my husband and I took a drive and spent a relaxing afternoon sipping wine and eating snacks at Rappahannock Cellars. The view of the vineyards was lovely even in wintertime and the conversation among all the people there was a lot of fun. We were driving home when we realized that we had left without paying for the wine or the snacks. Oops. Embarrassing. I sent an email to the wine club manager just as fast as my fingers could manage on my phone, hoping to reach them before they realized that I had wined and dashed. They were closed, so I had to wait a day to see if…
  • How Does Your Password Measure Up?

    Jill Kurtz
    20 Jan 2015 | 11:40 am
    SplashData is out with its annual list of the millions of stolen passwords made public throughout the year listed in order of popularity. The list is a clear confirmation that most of us still are still using bad passwords. Choices like “123456”, “password”, “12345”, “12345678” and “qwerty” are easy for would-be hackers to guess and, in case you had any doubt, make really bad passwords. Here’s the complete latest list. If you use one or more of these, accept this as an official hand slap and go change your passwords. Now.
  • Measuring the Impact of Social Media

    Jill Kurtz
    19 Jan 2015 | 6:24 am
    It seems that everyone wants to measure the return on investment (ROI) of social media. While I don’t like applying such financial terms to relationship building efforts, I do think it is important for communicators to evaluate and measure the impact of their efforts on social channels. The first thing to acknowledge is that not all aspects of social media can be tracked. Successful efforts can lead to word-of-mouth communication, online and offline. And, social media is a long-term relationship building strategy so efforts to show that specific communication led to an immediate impact can…
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  • Masterstroke Interview with Sujit Patil, Head- Corporate Comm, Godrej Industries

    19 Jan 2015 | 8:17 pm
    PR has become a core strategic function across serious organizations and the bullishness towards “achhe-din” for PR going forward comes from current trends and increasing demands from stakeholders on transparency, authenticity, engagement that are essentially PR bastions; which means PR and communications professionals will have a wider role to play opines  Sujit Patil, Vice President & Head, Corporate Communications at Godrej Industries &Associate Cosin an interview with Richa Seth, read on to know more. You have headed communications department for two large corporate…
  • The Huffington Post and Times of India Launch “HuffPost India

    Vikram Kharvi
    8 Dec 2014 | 7:56 am
    The Huffington Post Media Group and The Times of India Group have announced the official launch of an Indian edition of The Huffington Post, a leading global source of breaking news, opinion, entertainment, and community. GroupM also comes on board as a strategic partner for brand synergies and advertising in India for the Huffington Post. HuffPost India will combine The Huffington Post’s award-winning news and blogging platform with the local expertise and reach of The Times of India Group. The announcement was jointly made today by Arianna Huffington, President and Editor-in-Chief of…
  • Start Up PR – To Do or Not To!

    28 Nov 2014 | 3:49 am
    The seven crucial questions you need to ask yourself before you hire a PR firm for your start up ? Why do I need to hire a PR firm? You want your business to go to the next level, correct? The only way to do so is to build credibility. And as business owners you would want to do get maximum bang for your buck. The only way to do so is to ensure you reach out to maximum number of people via credible means. This is where the PR professional enters into your marketing plan. The professional expert will guide you with it and ensure you gain maximum relevant impact via mass media. When do I need…
  • A New Book on PR Launched

    Vikram Kharvi
    27 Nov 2014 | 10:36 pm
    A seasoned PR practitioner, lecturer and a blogger – Vikram Kharvi, launched his first book focusing on the world of Public Relations industry and shares an insider’s account about the changing face of public relations. Published by Revelation House, the book aims to provide practical solutions to common problems faced by PR practitioners. The author has provided comprehensive answers to myriad questions including what constitutes PR, how a PR practitioner interacts with the media and how one can communicate effectively. Public Relations requires a lot from its practitioners – be it…
  • The PR Must Watch List !

    19 Nov 2014 | 10:19 am
    Yes ! Television can be mindless sometimes… but it also has some awesome stuff to watch if we know what to filter out and what to focus on. I would like to share the top TV shows that are a must watch for every PR professional ! Here are my top five favorites that can teach you a thing or two about how things could function in your team! A Gritty PR Must Watch ! Madam Secretary – This tops my list ! Right from leveraging media at just the right moments, the Secretary of State Elizabeth McCord ensures she works the media to her advantage while navigating the corridors of internal politics…
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    PR Daily News Feed

  • 8 PR sins to avoid

    26 Jan 2015 | 1:00 am
    Let's talk about PR sins. Let's talk about them with reference to poor Kirby Delauter. Funny, clueless Kirby Delauter. Kirby Delauter. Let's say his name a few more times, shall we? Kirby Delauter. Kirby Delauter. Kirby Delauter. The PR sins of Kirby Delauter Here's the backstory (and explanation for why I can't help but say "Kirby Delauter" over and over) of the PR sins of this poor, clueless man. Recently, a reporter named Bethany Rodgers did what good journalists do and called Kirby Delauter, a council member of Fredrick County, Maryland, seeking comment on a story including him. Delauter…
  • Ragan’s 2014 PR Daily Awards are open

    25 Jan 2015 | 10:00 pm
  • Why waste words when you can use an infographic?

    25 Jan 2015 | 9:00 pm
    Tackle the newest way to share your organization’s story – with infographics, video, digital signage, Pinterest and more visual communications tools – at our April summit: The Visual Communications and Infographic Summit April 23-24, 2015 Portland, OR If you think adding visuals to your communication strategy isn’t necessary – think again. Visuals give you the chance to boost your website’s Google rank, make complex data digestible for everyone and grab the attention of your audience 60,000 times faster than words. See the full agenda and learn more about the pre-conference…
  • 10 reasons PR pros should love (and use) LinkedIn

    24 Jan 2015 | 9:00 pm
    Although I've found LinkedIn useful for over a decade, it has truly blossomed in recent years. It has become an intrinsic part of my work each day. Admittedly, the industries that most affect my work—technology and communications—were quick to adopt it as a business networking platform, making it particularly powerful. However, other industries are catching up fast; even the legal industry seems to be getting on board. Here's why I spend so much time on LinkedIn and why anyone in PR should be doing so, too: 1. LinkedIn as a platform for showcasing experience. As well as using it as an…
  • 21 rules for content marketers

    23 Jan 2015 | 9:00 pm
    Content marketing has grown up and no longer deserves a seat at the kids’ table. While it's something that successful brands do well as part of an overarching marketing portfolio, not all brands are getting it right. If only there were some rules to help guide content marketers and show them the path to success. And if only those rules were disseminated in easy-to-follow infographic format. [FREE White Paper: How to Be a Brand Journalist - Tell compelling stories and take your story directly to your audience.] We can all thank Kayak for making that wish come true. Here are the online…
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    Melissa Agnes - Crisis Management Keynote Speaker

  • TCIP #034 – Media Relations for Crisis Preparedness with Tom Iovino

    Melissa Agnes
    25 Jan 2015 | 4:00 am
    Welcome to episode #034 of The Crisis Intelligence Podcast, with Melissa Agnes and Tom Iovino. As a Public Information Officer (PIO) or spokesperson for an organization, dedicating time to developing real, authentic relationships with reporters is an essential part of, not just your job, but your crisis preparedness. It’s a strategy that takes time, effort and genuine authenticity. It’s also a strategy that can be extremely rewarding in (and out of) a crisis. Within this episode of The Crisis Intelligence Podcast, Tom Iovino and I discuss the value of media relations for crisis…
  • Crisis Communication Strategy: Take a Cue from BBC

    Melissa Agnes
    22 Jan 2015 | 7:32 am
    I’ve written in the past about BBC’s Ebola crisis communication strategy to help educate West Africans and keep them healthy and Ebola-free. But it’s not just in communicating and educating about Ebola that BBC is excelling. Their entire communications strategy is one that can and should be used as an example. Crisis communication is all about providing accurate and timely information directly to your stakeholders, on the platforms that they want to receive it. It’s about understanding technology and the 24-hour news cycle and using these tools and crisis realities to…
  • How To Use your Brand Values to Prevent a Crisis

    Melissa Agnes
    20 Jan 2015 | 5:00 am
    Your values are what connect you on a profound level with your audience, your stakeholders. Go back on your values and you’ll find yourself in a crisis. Go back on your values in a crisis and you’ll find yourself without credibility and with a reputation in major decline. Let’s take Chick-Fil-A as an example. Back in 2012, Chick-Fil-A found themselves in the midst of a major national controversy after their COO, Dan Cathy, made a public statement opposing same-sex marriage. The controversy broke out, Chick-Fil-A made national headlines, and many people boycotted the…
  • TCIP #033 – Crisis Spokesperson Training with Brad Phillips

    Melissa Agnes
    18 Jan 2015 | 4:00 am
    Welcome to episode #033 of The Crisis Intelligence Podcast, with Melissa Agnes and Brad Phillips. When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. The truth is that your company spokesperson’s toughest task will be to communicate on behalf of your brand in a crisis – when the stakes are at their highest and the pressure is on. Within this episode of The Crisis Intelligence Podcast, I sit down with Brad Phillips, a.k.a. Mr. Media Training, to discuss the…
  • Tune in to my Interview on The Business Success Factory Show

    Melissa Agnes
    15 Jan 2015 | 5:00 am
    I recently had the pleasure of being on Nicola Cairncross’s popular podcast, “The Business Success Factory.” It was an interesting experience for me. I’m used to being interviewed by reporters and journalists about crisis-related topics, but I’m not so used to talking about myself for a solid hour, which was the case this time! Nicola wanted to hear about my past: what it was like for me growing up; how I became an entrepreneur; my challenges as an entrepreneur and more. Talking about myself is not something that comes naturally to me, though I must say it turned…
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  • Content We Love: Content with a Personalized Touch

    Shannon Ramlochan
    23 Jan 2015 | 2:33 pm
    Click to view the full multimedia news release As Caitlin Carragee discusses in the blog post “Let’s Get Personal(ized),” content that is tailored to audience preferences makes the reader feel special or, as content marketers would say, “surprised and delighted.” When content is targeted specifically to the reader’s preferences, the messages become stickier and the brand is more memorable. As a marketer myself, I can admit that these personal touches positively influence my perception of a brand. For example, on my last birthday I was ecstatic to discover a birthday-themed Google…
  • Let’s Get Personal(ized)

    Caitlin Carragee
    22 Jan 2015 | 2:16 pm
    Remember back in the 80s and 90s how cool it was to get all of the “personalized” merchandise that had the most popular names featured on them? Pencils with “Jennifer” and “Michael,” key chains with “Steve” and “Jamie,” if you can think of it, chances are there is a name version somewhere out there. Carrie Bradshaw’s nameplate necklace was a moment in time. And who can forget how crushing it was to have a name not featured on those products? Our own Director of Solutions Marketing, Eva Rohrmann, will (to this day) grab a key chain or magnet bearing her name to make up…
  • Forget Resolutions—Play the Long Game

    Caitlin Carragee
    21 Jan 2015 | 12:04 pm
    Last month, Elizabeth Yekhtikian, vice president, media strategy at Inkhouse PR, shared insights from reporters at ABC, Bloomberg, Forbes, Fox and TIME on what they’d like to see from PR and communications professionals in 2015. Though they won’t be shocking to any seasoned professional, the points made bear repeating if you want to make them part of your daily practice going forward. The “wishes” that jumped out at me: Journalists are looking for relationships with experts who they can use as sources on an ongoing basis—so while it’s important to have a story to pitch, it’s…
  • Grammar Hammer: Writing Tips from the AP Stylebook Twitter Account

    Shannon Ramlochan
    20 Jan 2015 | 10:00 am
    Journalists aren’t just experts in their given beat, they are also highly developed writers with a keen eye for proper punctuation and grammar. For PR pros to have their media pitches taken seriously, they must pay the same attention to detail or risk having their pitch sent straight to the trash bin. According to The Pew Research Center’s 2014 State of News Media report: 19% of respondents said it would be “completely likely” that they would delete a pitch based on a spelling/grammar errors, regardless of the content’s quality, while 33% said they would be “very likely” to…
  • Media News: PR Newswire’s Media Moves at The New Republic, Bloomberg Business Week, Politico and More…

    Kevin Frey
    19 Jan 2015 | 6:25 am
    PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team Free articles on how to enhance your media relations are available for download in the public relations category of PR Newswire’s Knowledge Center. The New Republic (Washington, DC): Elspeth Reeve (@elspethreeve) and Jamil Smith (@jamilsmith) are the new Senior Editors (@tnr). Politico (Arlington, VA): Jack Shafer (@jackshafer)…
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    Polaris Marketing & PR

  • 5 Egregious Blogger Outreach Mistakes Your PR Agency Might Be Making

    Shelley Pringle
    21 Jan 2015 | 5:30 am
    As a blogger and a public relations professional, I sit on two sides of the proverbial desk. My team and I are responsible for developing blogger outreach programs for clients—and I often receive pitches from other PR agencies about their clients. These roles provide a unique perspective on the good, the bad and the downright ugly of blogger outreach. Here are 5 approaches to blogger outreach in the latter category your PR agency might be using. #1: Targeting inappropriate bloggers A shopping blogger gets a pitch from a PR firm for CRM software for enterprise brands. A mom blogger with a…
  • Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

    Shelley Pringle
    17 Jan 2015 | 5:43 am
    You’ve heard of chick lit, sci-fi, murder mysteries, fantasy and graphic novels. Now there’s a new literary genre called disposable lit. You can only find it at Chipotle … on their restaurant packaging in a series called “Cultivating Thought.” The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. An original illustration by a different artist accompanies each essay. You can read (and see) the entire series at, the campaign website. Influential authors, actors, comedians and other…
  • 3 Signs You’re Hiring a PR Agency Rock Star

    Shelley Pringle
    13 Jan 2015 | 9:00 am
    If your business is hiring a PR agency, you’ll want to hire a rock star—not a PR wannabe. Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. One common belief is that PR practitioners are “good with people.” Of course, we all want to work with pleasant individuals. However, if your aim in hiring a PR pro is to achieve business results, look beyond the friendly smile for the following signs. 1: An interest in your overall business A PR…
  • 3 Social Media Myths We Need to Squash in 2015

    Shelley Pringle
    9 Jan 2015 | 3:00 am
    There’s a lot of social media advice floating around these days. I’m sure it would stretch to the moon and back several times, even if you wrote it all down in a teeny, tiny font. Some of it’s useful, grounded in solid marketing and business strategy. The rest of it? Meh. Here are 3 social media myths in the latter category. Social Media Myth #1: Your brand must be on Twitter This myth isn’t just about Twitter—it can apply to any social media platform: Facebook, Pinterest, LinkedIn, Instagram, you name it. If you meet a social media expert who claims your brand MUST be on a…
  • How to Write a PR Brief and Get the Business Results You Deserve

    Shelley Pringle
    6 Jan 2015 | 3:00 am
    Think you don’t have time to write a PR brief? Think again. A well-written brief that provides your PR team with the right information will actually save you time in the long-run. Don’t believe me? Consider the benefits of a written brief for a moment. When you share the essentials of your business with your PR team, provide them with an opportunity to ask questions, and encourage them to challenge your thinking, they are much more likely to bring you creative business building ideas (without a lot of back and forth). And, assuming your circulate the brief to internal…
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    RushPRnews: RushPRnews - Newswire & Global Press Release Distribution

  • Time to increase your public relations impact

    20 Jan 2015 | 1:46 am
                      Your « MidJanuary » Coupon is here! And with it comes a $20 discount on any order that you place between now and Februay 19!   RushPRnews keeps on giving! Use your latest discount coupon today, set a date and publish later if you...
  • Identify genuine web traffic from bots and botnets

    8 Jan 2015 | 2:49 am
    As a provider of high-quality web traffic, Traffic Striker is always on the lookout for the most-up-to-date techniques to decipher and root out bad bots or robots generating traffic. Bots or botnet controlled traffic is to web traffic what spam...
  • Music Host Network Wants Writers Now!

    8 Jan 2015 | 2:41 am
    The Music Host Network, a music media site for all independent artists with the platform to showcase their music and videos is seeking news writers and accepting article submissions now. The categories of writers needed by the Music Host Network are...
  • Strike Up Your Website Traffic With Traffic Striker

    6 Jan 2015 | 3:44 pm
    1 Million Visitors and Solo Ad Sent to 750,000 Just $34 Every Website Needs Traffic To Succeed. Kick start your website campaign. With Traffic Striker Get Your Website Displayed In Full Page View For Maximum Results With An Instant Audience.  We will provide high quality...
  • Opportunistic Brand Savvy Investors set to snap up Stackcap Patent

    12 Dec 2014 | 12:22 am
    Business savvy investors welcomed an exciting opportunity this week with the announcement that the latest ultra-innovative Groovy Cap patent also referred to as the high-speed manufacturing Stackcap is going up for sale. Developed by UK based innovation company Smooth HIP...
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    Pressat Main Newswire

  • Duck adapting to climate change twice as well in EU protected areas

    25 Jan 2015 | 4:00 pm
    Monday 26 January, 2015 The smew - a rare but striking winter visitor to the UK - is doing twice as well within areas protected by EU wildlife laws as they spread northeast across Europe in response to climate change, according to a new study.Scientists studied data from wetlands throughout Europe and found nearly a third of smew now spend winter in north-eastern Europe, compared to just 6% two decades ago.In that region, numbers of smew within Special Protection Areas designated by the EU Birds Directive have grown twice as fast as those on unprotected sites.However, the study found that in…

    22 Jan 2015 | 4:00 pm
    Friday 23 January, 2015 Athlete's Heroic Animal-Rescue Attempt Recognised by PETAMilton Keynes, Buckinghamshire – For carrying an injured doe 2 miles after discovering she couldn't move, Olympic medallist Greg Rutherford will receive a Gold Heart Award from People for the Ethical Treatment of Animals (PETA).Rutherford discovered the immobile animal while out walking his dogs and couldn't bear to leave her. He then carried the doe, whom he later named Doris, to his home, where he called the local animal hospital for help. Although she was later humanely euthanised because of the severity of…
  • Software Company Brite:Bill to Create 100 New Jobs in Major Recruitment Drive

    22 Jan 2015 | 4:00 pm
    Friday 23 January, 2015 Dublin, Ireland, Friday 23 January 2015: Brite:Bill, the Dublin based billing communications platform provider today announced the creation of 100 new jobs as part of a major recruitment drive.The new posts come on foot of recent major multi million dollar contract wins in North America and will be based in its HQ in Dublin and in its North American offices. The company is looking to hire a mix of specialised talent across all areas of the business with an immediate requirement for software developers, system architects and project managers. The 100 new recruits will…
  • Out of Home International asks businesses to vote yes for Sheffield BID

    22 Jan 2015 | 4:00 pm
    Friday 23 January, 2015 Out of Home International is launching a new two week advertising campaign with Sheffield Business Improvement District (BID), encouraging businesses to use their upcoming postal ballot to vote yes for change in Sheffield City Centre.Launching on 26 January, as many as 30 6 sheet posters will be displayed across 15 varied locations in the city, in support of voting to establish a BID company by July 2015 to implement a wide range of city centre initiatives. The striking green 'yes badge' and clear message will be sure to attract the attention of local businesses as…
  • 15,000 Vacancies Filled In 2014

    21 Jan 2015 | 4:00 pm
    Thursday 22 January, 2015 A Sussex based company, The Shore Group, based in Hove with over 24 years' experience providing professional staff for the Construction Industry has in the past 12 months placed over 15,000 temporary vacancies in the UK. They source and supply staff within the construction and property sectors across the UK and understand the challenges that many companies face with recruiting staff, whether for a particular project at short notice or strengthening their professional team.It's another amazing success story for this Sussex Company that has grown from a £2 M to a £65…
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    Latest Thinking

  • Chip Babcock on Media Litigation: Why the Strongest Legal Case Often Doesn’t Win

    21 Jan 2015 | 2:12 pm
    In this LEVICK Daily video interview, we discuss a longstanding trend in media litigation with Chip Babcock, a Partner with Jackson Walker L.L.P. Suits against media outlets are too often defended with facts – when it’s the feelings that matter most of all.
  • Chip Babcock on the Decision to Litigate

    7 Jan 2015 | 7:06 am
    In this LEVICK Daily video interview, Chip Babcock, a Partner at Jackson Walker LLP, outlines strategies to employ when making the critical decision between litigation and other forms of dispute resolution.
  • Mario Cuomo’s Peacemaker Purple Shade

    5 Jan 2015 | 8:47 am
    In this article published today in USA Today, we discuss Governor Mario Cuomo’s legacy as a peacemaker of a purple shade. The former New York governor transcended partisan divides, yet kept true to progressive roots. Read the full article here.
  • Richard Levick on “Washington Business Report”

    21 Dec 2014 | 12:00 am
    This week, Richard Levick participated in a round table discussion on the Sony hack and the normalization of relations between the U.S. and Cuba on WJLA’s “Washington Business Report.” Watch the full interview here.
  • Fracking in New York: It Ain’t Over Till It’s Over – And It Ain’t Over

    19 Dec 2014 | 12:00 am
    In this article published today on, we examine New York’s politically torturous road to a ban on fracking. It actually underscores the opportunity the energy industry still has to win a communications campaign and reverse its current setback. Read the full article here.
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    Spin Sucks

  • Gin and Topics: The Brits Play Cards Against Humanity

    Gini Dietrich
    23 Jan 2015 | 9:58 am
    By Gini Dietrich Here we are. Another Friday. Another weekend approaching. I cannot believe how quickly January has gone by. A week from today is Laura Petrolino’s birthday and then it’s mine and then it’s Lindsay’s! We’ll be eating lots of cupcakes in our virtual office…and drinking lots of wine (or beer, in Lindsay’s case). While we ramp up for birthday weeks, I’ll leave you with Gin and Topics. It’s a pretty funny one, if I do say so myself. Videos courtesy of Justin Brackett, Ellie Pierce, Lindsay Bell-Wheeler, Abbie Fink, and yours…
  • The Spin Sucks Inquisition: Scott Baradell

    Gini Dietrich
    23 Jan 2015 | 3:58 am
    By Gini Dietrich I first met Scott Baradell in a private Facebook group, of all places. He was hanging out in there with other smarties and I liked his sarcasm and wit, so I figured he’d make a good friend. And I was right! He is the founder of Idea Grove in Dallas and is one of the first PR professionals to use inbound marketing to build his firm. A few years ago, we both happened to be in Austin at the same time so we had breakfast (which he paid for because he rocks) and I also got to meet his gorgeous wife, Maria. At the time, she was expecting their third child and today they…
  • Effective Marketing from Bob the House

    Laura Petrolino
    22 Jan 2015 | 9:58 am
    By Laura Petrolino I know this house named Bob. That’s right, Bob. My friend. He’s a house. That’s not a metaphor. Bob is an actual house. A house for sale in Illinois. According to Bob’s Twitter bio, he’s in a very family-friendly neighborhood. I honestly never thought I’d be friends with a house. I’m not against being friends with buildings and structures, but we just don’t generally run in the same circles (unless of course they are on a cul-de-sac and I run around the circle, then I guess we would…but that’s not the same thing). But I’m certainly…
  • Influencer Relations: Tips to Extend Your Current Campaigns

    Gini Dietrich
    22 Jan 2015 | 4:54 am
    By Gini Dietrich Last week we hosted a very successful webinar with Andy Crestodina. Billed as how social media affects search, I came away from it with much, much more. It really was a lesson in how to do influencer relations in new and interesting ways. He provided tools we all likely use, but gave ideas for using them differently. To hold myself accountable and to give you an already established to-do list, following are the things I am going to do to increase our domain authority, build our SEO, and gain new subscribers through influencer relations. Influencers on Social Media To continue…
  • Five Tips for Writing Case Studies that Rock

    Steve Aedy
    21 Jan 2015 | 9:58 am
    By Steve Aedy You’ve heard about the high conversion rates of good case studies, and you’ve decided to write your first one. Great! It’s going to be a nice feather in your entrepreneurial cap. People will flock to your website to learn more. You’ll have more customers than ever because of the work you’ve done with others. Except, just how do you write compelling case studies? It’s not difficult. Just like all aspects of writing, case studies follow a standard formula. One that’s been designed and honed for marketing purposes. However, one of the tripping points with…
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  • Laser toner cartridge

    26 Jan 2015 | 1:45 am
    There are many cartridges utilized for the purpose of printing. However, the laser toner cartridge offers the best printing quality as it produces sharp pictures and crystal clear. On the market, there are available different models of printers and probably, the most effective cartridges are: HP, Brother and Dell. These modern days, a lot of individuals prefer purchasing inkjet printers, taking into consideration the price of inkjet printers and cartridges. Now, people can easily look online for effective printing solutions and among them, the color laser jets have become pretty common. These…
  • How to Choose Your Driving School Guisborough

    26 Jan 2015 | 1:37 am
    Using public transportation can be a real hassle, especially when you are in a hurry. Indeed, you can take a taxi for your emergencies but taxi rides are quite expensive. This is the reason why most people are eager to attend a reputed Driving School Guisborough. You have the possibility to attend Driving Lessons Guisborough at your own convenience and to improve your driving skills so that you pass the exam. Nowadays we all have the opportunity to learn how to drive and to be taught by an experienced instructor and we should take advantage of it. Operating a vehicle and being able to control…
  • Buy printer ink online

    26 Jan 2015 | 1:34 am
    One effective way of saving money when buying printer ink cartridges is shopping it online. The main reason for that is the fact that ecommerce websites have less overhead, in comparison to the traditional stores, because they don’t have to pay for any physical location. As long as you buy the original cartridge for your printer, it couldn’t be a problem in case you purchase it within the online environment. However, when you buy printer ink online, it is recommendable to look at the sort of guarantee provided by the ecommerce site. A reliable and trustworthy website will provide their…
  • Choosing Cemetery Evaluating Your Options

    26 Jan 2015 | 1:34 am
    Choosing Cemetery Evaluating Your Options The job of burying a loved one is not a simple thing. The emotional suffering when combined with the legal requirements and the vast array of options available in the field would definitely confuse you. However, an awareness of the different types of cemeteries you can choose at present is sure to make things a lot easier. Here is a short review of some of them. Cemeteries are classified into two main categories; traditional ones and memorial parks. Traditional cemeteries are the burial places used by generations of people living in an area. They…
  • Win Free cheap ios fifa 15 coins by Guessing A Number on Gold4fans Facebook

    26 Jan 2015 | 1:33 am
    He asked rhetorically: Win Free FIFA 15 coins by Guessing Numbers Between 1 and 50 on Gold4fans Facebook! "Are they getting it from the CIA, the UK Independence Party or their friends in the US military?" He offered no evidence. Harris is past chairman of Visit Jacksonville and a member of the Board of Governors of JAX Chamber, the Board of Directors of the North Florida Hotel Association, the Jacksonville International Airport Managers Council and the Board of Directors of the Jacksonville Zoo and Gardens.. Like Gold4fans facebook for Free FIFA 15 coins now Over the same five year…
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    bridgebuzz blog

  • Five Predictions for PR and Marketing Services in 2015

    Carinna Gano
    5 Jan 2015 | 7:27 am
    New year, new trends.  The landscape of PR and marketing services will continue to change in the new year.  Here are my predictions for what PR will look like in 2015:
  • Forget About PR Strategies - Here’s My List of 14 Everyday Annoyances

    Lucy Siegel
    24 Dec 2014 | 9:07 am
    In the spirit of bah, humbug, I offer you this Christmas Eve list of 14 pet peeves. They’re not massive calamities (that blog post is coming soon). They have nothing to do with PR strategies, the usual topic of this blog. Some of them involve my work, others occur while getting to work and some are probably generational. Here’s my list: 1. Line-cutters                                               
  • An Open Letter to PR and MarCom Interns

    12 Dec 2014 | 2:58 pm
    After a semester as an intern at Bridge Global Strategies, I’ve learned a few tips I’d like to share with those who intend to be PR and MarCom interns.  I am leaving here feeling confident in myself, but it definitely didn’t start out that way. Because of my lack of experience, I doubted my ability to succeed.  While it seems obvious now that I was never expected to be perfect, I was hard on myself, and stood in my own way of learning and growing.  Now, as my third internship in PR comes to an end, I’ve realized that it just doesn’t make sense to feel bad about being…
  • Confidence Booster: Mentors' Clear Communications About My Worth

    Lucy Siegel
    25 Nov 2014 | 7:28 pm
    I read an article today in the Huffington Post, “Pay it Forward by Mentoring the Next Generation,” by a colleague, another PR agency owner. She wrote about being mentored by her mother, the importance of mentorship and the responsibility we all should take to be mentors ourselves. It reminded me about how lucky I am to have had several mentors, both in college and when I was starting my career. The first was my college adviser. He challenged me to be a better thinker; spent time debating with me on world affairs, politics and life in general; and handed me some unusual…
  • How to Contact the Media (Part 2): 6 More Email Pitching Public Relations Tips

    Lucy Siegel
    2 Nov 2014 | 6:40 pm
    “I want top-tier media coverage.”  If I’ve heard this once, I’ve heard it a thousand times, especially from entrepreneurs, no matter how new or how small their companies are. Most entrepreneurs don’t understand what’s involved in achieving that goal. Many don’t feel they can afford a PR firm to help (particularly a New York PR firm), especially startups. If your company doesn’t have a PR firm, then you’d better know how to contact the media to tell your company’s story effectively. Email is the preferred contact method by most journalists, so knowing how to pitch…
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    Solomon McCown & Blog

  • Republic Fitness Grand Opening: Staying Fit & Fun

    23 Jan 2015 | 12:09 pm
    We had the pleasure of attending the grand opening party for SM& client Republic Fitness. If you haven't heard yet, Republic Fitness is the brand new premium club in downtown Boston, created by the widely popular Healthworks Group, the largest local family-owned fitness company in Boston. The great thing about Republic is that it provides the perfect combination of a motivational workout spot and an inviting community atmosphere. The party was a success, full of healthy low-calorie treats, a DJ and drinks (including this healthy drink called Maple Water, which is like coconut water, but…
  • How to Measure Your Social Media Efforts [INFOGRAPHIC]

    23 Jan 2015 | 9:35 am
    In a new survey by RSW/US, marketers in the US and Canada were asked to identify some of the most troubling trends they see among agencies. One of the recurring themes was that marketers have a desire to measure their campaigns but are not sure how to do so. As a PR firm with a growing digital business, we are frequently asked by clients and prospective clients how to measure the ROI of their social media campaigns and how best to translate the value of social media to the C-suite. We created a simple infographic to help get you started on the road to optimally measuring social media ROI.
  • The Brigham Shooting: Another Case for Preparedness

    21 Jan 2015 | 12:13 pm
    Two years ago this spring, in the aftermath of the Boston Marathon bombings, we were reminded once again that our city's hospitals are among the greatest in the world; our medical professionals among the most skilled and passionate. But just as critical was the entire community's training and readiness for a crisis. It was credited with saving lives that terrible day in April. Tuesday, when cardiovascular surgeon Dr. Michael Davidson was fatally shot at the Brigham and Women's Hospital, one of our world-renowned medical facilities again proved itself a model for crisis preparedness. While the…
  • Word-of-Mouth Communication via Social Media

    21 Jan 2015 | 6:18 am
    One of the most influential forms of communication is word-of-mouth: The act of consumers providing information or advice to other consumers. Opinion leaders are the trendsetters. They are the initial users of a product or consumers of information. Opinion seekers are the individuals that are influenced by opinion leaders. In the past, word-of-mouth was limited to face-to-face interactions and phone conversations. Now, of course, word-of-mouth communication posesses limitless capabilities via social media. Here are three ways that you can utilize word-of-mouth communication via social media…
  • Sell the Olympics to Me: A Skeptic’s Take

    20 Jan 2015 | 7:58 am
    I have to admit: my reaction to the announcement that Boston would be backed by the US Olympic Committee was less than enthusiastic. I enjoy the pageantry and the spectacle of the games, sure, but when it comes to the planning, execution and financing, I feel it's better left for someone else to worry about. Unfortunately, we won't know who's hosting the 2024 Olympics until the games are awarded in 2017. Until then, it's three more years of agonizing over the pros and cons of hosting. We've written before about how leaders can properly position this bid to its people, but this is no small…
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    Maggie Patterson

  • PR for Small Business: Three Secrets You Can Steal from Big Brands

    Maggie Patterson
    21 Jan 2015 | 11:00 pm
    The whole idea of figuring out PR for small business probably seems crazy intimidating. This is something that comes up so many times within my community as people struggle to feel confident pitching the media or even with where to get started. That feeling is normal. And I actually think makes you BETTER at doing PR in the first place. Let me explain. Back when I was starting out doing media relations, while I knew the “rules” after studying PR, I was green. Greener than green. And scared as hell. Literally every time I had to email, or worse yet, call a reporter, I wanted to barf. This…
  • Lessons from 50 Episodes

    Maggie Patterson
    19 Jan 2015 | 11:00 pm
    This week is a milestone episode so I’m sharing my lessons from 50 episodes! We’ve hit the mark of 50 shows, so I’m sharing my favorite moments, shows, and lessons with you. Items Discussed in this Episode: My top lessons I’ve learned about myself from podcasting: – Who knew I would have an inner block for explicit language? – How being a writer translated to podcasting – Things that surprised me about audio, and the unique relationships you develop with your listeners My top lessons I’ve learned from guests on my show: – Natalie Eckdahl s lessons from…
  • Content Strategy for the Web: 5 Essential Elements

    Maggie Patterson
    14 Jan 2015 | 11:00 pm
    I’m headed to Florida in a couple weeks (goodbye and good riddance Winter) and while I’m excited, I’ve been thinking a lot about past trips. We’ve been to Florida quite a bit, it being a direct and relatively short flight for us, but this year I decided to do something differently. For some reason, when we rent a car, I’m somehow the driver. But not this time. I’m making my husband drive. Every single time in for the last five years it’s the same thing because my amazing husband is directionally impaired and a completely craptastic navigator.  So we end up lost. Naturally, this…
  • Episode #49 – Creating a Sticky Brand with Jeremy Miller

    Maggie Patterson
    12 Jan 2015 | 11:00 pm
    Branding may be a big old buzz word and so many people aren’t sure what it really means. Jeremy Miller, author of Sticky Branding joins the show to talk about what exactly sticky branding is and how to make it work for our business so we can stand out. Items Discussed in this Episode: Jeremy defines what is a ‘sticky brand’ and lists some top brands that are considered ‘sticky brands’ and how they became that way What is ‘tilting the odds’ and how can you apply it to your business? Why being a ‘generalist’ can work against you How Jeremy and his family re-branded their…
  • Three Strategies for Storytelling Online

    Maggie Patterson
    7 Jan 2015 | 11:00 pm
    Last week I went to the Canadian War Museum with my son and husband, and being the storyteller that I am, I walked away humbled and with a lot to think about, especially when it comes to storytelling online. Like so many of us, I’m fortunate that my connection to the concept of war is really only from studying history (yes, I’m a total history nerd) and with a grandfather who was in the Canadian Air Force in World War II. Over the holidays, I was given my grandfather’s dress uniform medals and that led to my son wanting to learn more. Let me tell you, storytelling was the last thing on…
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  • RH Client MorphoTrust Developing Technology for Wallet-Less Future

    Jack Kantelis
    15 Jan 2015 | 9:20 am
    Every day, more of what makes up our daily lives seems to be conducted online. Calendars, address books, notepads and other objects that were commonplace in the physical environment just 15 years ago increasingly exist only online, accessible via our mobile devices. Consumer preferences for mobile over physical transactions are also driving innovations like Apple [...]
  • What do PR Professionals Do? It All Comes Down to Communications

    Anna Williford
    29 Dec 2014 | 12:33 pm
    While home for the holidays, I got asked the inevitable questions by my parents: “So, how is work going? And what exactly do you do?” As I discussed recent projects and client wins, by parents zeroed in on one activity: tweeting. They’re aware of Twitter but don’t really get it. I explained how Twitter lets [...]
  • ‘Tis the season for end of year PR best practices

    Jack Kantelis
    22 Dec 2014 | 12:00 pm
    It’s the time of the year when we return home to meet with our friends and family members, share gifts with one another, and rejoice at the thought of less strenuous work hours and workloads (at least for a few weeks). For PR professionals, this is the time to reflect on the past year, refresh, [...]
  • 5 Tips for Keeping Cool in a Crisis

    Holly Zuluaga
    15 Dec 2014 | 1:28 pm
    PR is already a fast paced business, but crisis PR operates at lightning speed. When a company’s reputation is on the line, its PR team must act fast to prevent damaging headlines. You may recall some of the headlines after the NFL was inconsistent in its management and communication of domestic violence incidences involving players: [...]
  • Seven Ways to Turn Your PR content into a Compelling Story

    Jason Poos
    8 Dec 2014 | 11:09 am
    The ability to craft compelling stories from any subject matter is what sets apart the expert PR professionals from the novices. Whether it is a byline on the lifesaving impact a technology has on a remote community, or what some may consider as mundane as a new software product release, good PR professionals understand the [...]
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    (W)right On Communications » (W)right On Target Blog

  • To Do Good, Communicate Well: Public Relations Tips for Non-Profits

    Molly Borchers
    21 Jan 2015 | 10:55 am
    By Molly Borchers, Senior Communications Strategist One of the things I love most about my job is meeting great people doing great things for the San Diego community. I have the privilege of supporting the community relations department for one of my client partners, which means I help them spotlight the great work of compassionate […]
  • Revenue, Respect and Results: Savvy Reputation Management for Hotels

    Erica Schlesinger
    14 Jan 2015 | 1:59 pm
    From Yelp to TripAdvisor and everywhere in between, today’s traveler loves their review sites. 80% read online reviews before making a booking decision, 79% say they trust online peer commentary as much as word-of-mouth recommendations, and 93% say they consider it influential in where they stay and play. Combine those stats with the fact that […]
  • Meet the Team: Danielle

    Danielle Cobb
    7 Jan 2015 | 10:10 am
    To kick off our “Meet the Team” series, we’ve chosen to highlight communications coordinator Danielle Cobb. Danielle brings expertise in media relations and blogger and influencer programs to the (W)right On team from her time working at top PR firms in the Bay Area. She is passionate about leveraging her knowledge to help organizations further build […]
  • Getting Real About Media Results

    Erica Schlesinger
    30 Dec 2014 | 10:31 am
    PR = media results. It’s a fact even those unfamiliar with public relations know to be true. As industry professionals, it is our responsibility to navigate the complex world of media relations on our clients’ behalf, build a rapport with journalists across a variety of publications and verticals and, naturally, land solid media hits that […]
  • Be bold, develop a brand voice and differentiate yourself: Lessons from my PR internship

    11 Dec 2014 | 3:44 pm
    When I interviewed at (W)right On Communications, I was asked, “What makes you different from the other candidates applying for this position?” I confidently answered the question because I knew others would see it as a temporary opportunity to get a taste of the PR profession. I, however, had no intention of treating this job […]
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    The Maven Blog

  • Social Media Platform Updates for 2015

    Meghan McGarrigle
    9 Jan 2015 | 7:42 am
    As we wrap up the first full week of 2015 I thought it would be interesting to see what lies ahead for our favorite social media platforms Twitter: According to Business Insider, Twitter has begun rolling out their “While You Were Away” feature. Using information like who you follow and what information you engage with Twitter will put together highlights of what you missed since the last time you were on twitter. While critics say this new feature is awfully similar to Facebook’s timeline I think people will appreciate not having to scroll through a whole slew of tweets to find…
  • Maven’s New Year’s Resolutions!

    Veronica Mikitka Reed
    29 Dec 2014 | 8:20 am
    This year we’re sharing our New Year’s Resolutions to ensure that we stay committed to them throughout 2015. With these resolutions we look to not only better ourselves on a professional level, but also use our resolutions to better serve our clients in 2015. Happy New Year! Here are our 2015 New Year’s Resolutions! The post Maven’s New Year’s Resolutions! appeared first on The Maven Blog.
  • How to Announce a New Partner

    Jessica Sharp
    27 Dec 2014 | 11:15 am
    Law firms welcome lateral partners all the time, most with little fanfare. However, welcoming a new partner offers a great opportunity for some good law firm publicity. With a little planning and some strategic thinking a law firm can get quite a bit of visibility out of hiring lateral partners. Here are five ways to use a lateral partner hire as a way to draw some good attention to your law firm: 1)      Let the local media know. Most local papers will run significant new hire announcements along with a headshot. 2)      Inform alumni publications. Many will run a small blurb along…
  • 5 Tips for Bringing in Business as a Young Attorney

    Valerie Calderon
    19 Dec 2014 | 2:15 pm
    The excitement of starting your first associate position as a young attorney is overwhelming and the idea that you are expected to learn how to be a lawyer while simultaneously bringing in new clients can be disconcerting. In law school we are trained how to file a claim, address a Judge in court, and even how to speak to clients, but there are no classes explaining how someone should approach potential clients and build a book of business. Partners do not, generally, expect new associates to bring in business in their first year, however, after a couple of years, if an associate has regular…
  • 4 Tips for Creating an Internal Communications Plan That Keeps Employees Happy - Happy employees make for happy customers

    Meghan McGarrigle
    12 Dec 2014 | 7:25 am
    Most companies spend their days focused on communicating with clients and customers. Unfortunately, many forget that their own staff also need to be considered and communicated with in order to keep them informed and satisfied, particularly those who are customer or client facing. Happy employees make for happy customers. Creating a formal internal communications strategy is one way to ensure that your employees remain informed and connected to your company and brand. Here are 5 considerations for creating an internal communications plan: 1)      Make Sure You External Message is…
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    Critical Conversations

  • Citizenship in India: Getting Involved – Offline and Online

    Critical Conversations
    26 Jan 2015 | 2:30 am
    By Schubert Fernandes, Senior Vice President, MSLGROUP in India Millennials in India view citizenship as being responsible and contributing to society. Most agree that active citizenship involves voting in elections (91% – much higher than the global average of 79%). The vibes of the recent central government Lok Sabha elections were evidently fresh in their minds. Millennials also believe active citizenship is getting involved wherever help is needed (90%) and being available to volunteer time to help others (92%). They firmly believe in using social media as a tool to spread awareness…
  • Asia in “The New Global Context” at Davos

    Critical Conversations
    22 Jan 2015 | 11:00 pm
    By Jochen Legewie, Managing Director, CNC Communications, Japan, MSLGROUP The annual Davos meeting gets more international every year, reflecting the unrelenting trend towards globalization. It has recently attracted more and more high-profile speakers from Asia. Last year, Japanese Prime Minister Abe made global headlines when he highlighted the regional conflict with China as a top global risk. But overall, voices and messages from Asia still tend to be underrepresented. Out of 350 speakers this year, less than 50 are from Asia, while Western Europe alone sent more than 110 speakers, as did…
  • The Real Beauty of Davos

    Critical Conversations
    21 Jan 2015 | 11:00 pm
    By Stan Collender, Executive Vice Chairman, Qorvis MSLGROUP Davos, Switzerland, is indeed the beautiful place we see on the news for many of the world’s corporate and political leaders to gather once a year to talk about the future. The snow-covered Alps, five-star hotels, private jets and the truly extraordinary level of security have all created an aura that once was only accorded to royalty. The view absolutely is impressive. But while the bright lights, cameras, microphones and social media all tell us something important is happening here, none of it gets to the heart of why the World…
  • Davos 2015: A Year of Disintegration, or Cooperation?

    Critical Conversations
    20 Jan 2015 | 11:00 pm
    By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK World Economic Forum founder and Executive Chairman Dr Klaus Schwab views 2015 as a fork in the road: the coming year will either be one of “disintegration and hate”, or one of “solidarity and cooperation”, both of which were on display in Paris in the wake of the recent terror attacks. In many respects, leaders from government, business and the not-for-profit sector will be meeting in Davos at a time of unprecedented global challenge: the world economy is struggling to generate growth, with the Eurozone heading toward…
  • The Interview: Setting a New Benchmark for Film Distribution

    Critical Conversations
    20 Jan 2015 | 2:30 am
    By Nidhi Makhija-Chimnani, Director – Research and Insights, MSLGROUP After the cyber-attack on Sony Pictures, major theatre chains were wary of releasing the controversial the movie The Interview on Christmas Eve. This forced Sony to consider alternate ways to distribute the movie. The studio decided to go ahead with independent theatres and made the movie available online on YouTube, Google Play, XBox, iTunes, Crackle and a standalone website. Viewers in the US and Canada could rent (stream) the movie for $5.99 or purchase (download) it for $14.99. The Interview raked in $15 million in…
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    Manage your PR & media relations

  • What can we learn from 50K press releases? (Infographic) The...

    22 Jan 2015 | 6:11 am
    What can we learn from 50K press releases? (Infographic) The success or failure of a news release depends on different factors. Time of day, day of the week, distribution lists, customization and so on. With that in mind, what can we learn from 50,000 press releases? When do news releases get the most views? How important is the size of the distribution list? Does this affect open rates? Let us know in a tweet what you think!
  • Autotweet your press release

    13 Jan 2015 | 5:12 am
    You may have noticed that the ‘Autotweet on @prcofeed' check box on the press release 'Publish' screen is no longer there. We have moved the setting from a per-pressrelease setting to a per-pressroom setting. So, every press release published will have the pressroom’s setting applied to it. The default setting for this is OFF. The autotweet function is only enabled if all of your previous press releases have been autotweeted. You can easily update the setting in the ‘Basic Information' section of your pressroom. 
  • Writing tips from Elmore Leonard

    16 Dec 2014 | 1:00 am
    What can Elmore Leonard teach us about writing? A lot! Here’s our favourite tip: Try to leave out the part that readers tend to skip. This does not apply only to fiction, does it? 5 tips on writing by Elmore Leonard from
  • Create a kick-ass title for your company news with AIDA

    11 Dec 2014 | 7:54 am
    A kick-ass title is essential to getting your news out there. Did you write a press release? A blog post? Something in-between? You’ll need a title that makes the readers want more. A title that is appealing to your audience but doesn’t give all away. Something teasing, relevant, consistent and potentially viral. Just like this shot of Breaking Bad. This doesn’t look easy. How do you create such a title then? Based on the AIDA model - used a lot in marketing and PR - these are the guidelines you can use: Attention If there is anyone involved in the project, product or…
  • Hemingway's tips on writing

    20 Nov 2014 | 7:15 am
    Ernest Hemingway never wrote anything on the art of writing. He did, however, leave behind many passages in letters, articles and books with his opinions and advice on writing.  Since we love him and his work, here are a few of our favorite Hemingway’s quotes about writing. 5 Writing tips by Ernest Hemingway from Not sure what he meant? Here’s the original article with all his quotes. The next time you’re stuck in front of an empty page, remember this: Sometimes when I was starting a new story and I could not get it going, I would sit in front of the fire and squeeze…
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    First Take

  • Download our Free Media Interview Template

    First Take
    21 Jan 2015 | 9:57 am
    Do you have a media interview coming up? Downloading our free Media Interview Preparation Template will really help you focus your thoughts and get you prepared for the interview. Filling it in should take about 10 minutes. If you complete it and return it to us, we will be happy to get back to you ASAP with bespoke tips to help you make the very best impression possible. This is a totally free service. The post Download our Free Media Interview Template appeared first on First Take.
  • A Hypnotherapist’s take on David Cameron’s Speech Making

    First Take
    24 Oct 2014 | 5:30 am
    A Hypnotherapist has advised David Cameron about how to make the EU commission sit up and listen when he delivers an important speech later this week on Britain in Europe. The advice, given on the BBC this morning (listen again below) includes wearing funereal black, keeping eye contact with the audience, keeping the speech remarkably short (1 minute) and walking out at the end, rather than pose for the traditional photos. Andrew Newton’s advice is spot on – at least in terms of making an impression. He’s absolutely right that it would be a memorable moment of political…
  • The biggest barriers to communication and how to avoid them

    First Take
    1 Apr 2014 | 9:26 am
    What should you keep in mind in order to avoid barriers to communication? Effective communication is one of the most valuable skills you need to possess if you intend to succeed in your field. Companies around the world spend millions of dollars to help their employees enhance their communication skills because communication plays a  vital role in the everyday operation of any  organization. Good communication goes beyond face-to-face conversations. It is also reflected on how you communicate in your written reports, emails and media appearances. Understanding the barriers to communication…
  • The Best Media Training London Based Companies

    First Take
    7 Mar 2014 | 7:54 am
    Who are the best media training London based companies and how much do they cost? The rise in importance of the media in everyone’s lives and its significance on the success or failure of businesses is something we’re increasingly aware of. This is reflected in a healthy media training industry as more and more people want to become better communicators. That means there’s a lot of companies out there offering media training. We wanted to compile a list of the best media training London based companies as a useful resource to our clients and as a means of price comparison.
  • Our top 10 Media Training Tips for dealing with any media interview

    First Take
    27 Feb 2014 | 9:04 am
    Top 10 Media Training Tips Here’s a simple list of things to remember that we give to all media training clients. If you are concerned about an upcoming media interview, putting all of our top 10 media training tips into action will make a guaranteed improvement to your performance.   1) Be enthusiastic Remember all those TV personalities that were just boring and  forgettable? Neither do we. Being in the media is all about performing. So if you want anyone to listen to you, a dose of enthusiasm goes a very long way. 2) Have anecdotes to illustrate your points The media love a…
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    Zude PR | Glasgow PR | Integrity | Trust | Results | UK

  • Why Marathoning is Good for Business in 2015

    Dave Sawyer
    12 Jan 2015 | 3:39 am
    Is running a marathon on your bucket list? Is 2015 the year you make it your business to attempt “The Great Suburban Everest”? Perhaps. But it’s unlikely. Running 26.2 miles has captured the world’s imagination for the past 130 or so years. But just 0.5 per cent of us will ever complete one. And even then, ticked off the bucket list, it’s often a case of “never again”. The urge fulfilled, it’s on to new challenges. This is a shame. Why? Because I believe there are some good business lessons to be learnt from running marathons in 2015. And, as…
  • 29 Free Ways to Promote Your Business Blog

    Dave Sawyer
    30 Nov 2014 | 4:41 am
    As kids, we all had mentors. You did. I did. Formative influences on our young lives. One of mine was my grandmother (we called her “Nin”). Nin had a phrase for everything. “What’s that Nin?” we would ask, pointing at a hitherto unknown object. “A wigwam to wind up the sun,” she would say. Another: “What are we having for dinner Nin?” Came the reply: “A duck stuffed with another duck.” This meant Nin hadn’t got round to deciding yet. My favourite though was: Tweet: “If the mountain won’t come to Muhammad,…
  • How to Curate Content & Influence People

    Dave Sawyer
    11 Nov 2014 | 12:08 am
    I’m not a religious man. But I admire the community aspect of religion. The social binding that comes through a good priest watching over his flock. I guess that’s where the relatively new idea of “curated content” comes from. Sharing the latest and greatest thinking from around the world to create a community around your brand. In my case Zude PR…rather than God. Curated content Curating content does not mean nicking other people’s ideas and passing them off as your own. Oh no. As I’ve blogged before, times have changed. With few exceptions, every…
  • PRs Don’t Need to Know about SEO

    Dave Sawyer
    8 Oct 2014 | 11:13 pm
    Seven years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Bloggers would pick up on the news coverage. We didn’t need to bother with them, aside from whacking over a news release. We delivered brilliant exposure for the client. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s…
  • Five Essential Business Lessons I’ve Learned From Caravanning

    Dave Sawyer
    2 Oct 2014 | 8:04 am
    We have two boys: Zak, who’s six, and Jude, a rumbustious four-year-old. They’re typical youngsters, for whom everything different, or new, is an adventure. Every so often we get to take them to a caravan in a remote part of Scotland. There, they run almost wild till the fresh air does its work and steers them towards a deep sleep. Like most caravan parks, this one has its regulars. Our favourite is a retired gentleman who spends much of his time walking his dog, round and round the field in which our caravan stands. We’ve gone to “the van” twice a year for the past five and…
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    PR Coach

  • 7 steps to getting small business PR when you have no idea what you’re doing

    Debbie Leven
    22 Jan 2015 | 3:46 am
    You’ve got no profile and the media don’t know you exist.  You’ve got a strong story to tell and it’s downright frustrating when you see your competitors in the media spotlight.  Small business PR sounds great but if you don’t know how to get started then it could all just turn into a huge headache. Maybe you’ve tried to get media attention but you’re not getting any traction and it feels like a drag.  You’re good at what you do and it’s annoying that you haven’t got the media visibility to give credibility to that.  You know you…
  • How not to pitch a journalist – 10 pet peeves

    Debbie Leven
    13 Jan 2015 | 5:10 am
    The more you understand what journalists hate about being pitched the more you can focus on what they like and want and then give that to them.  And, that is one of the key steps in getting yourself and your business noticed. I’ve come across some interesting articles online recently and I wanted to share some of the things they highlighted about what journalists hate because I think they give some really useful insight about how to pitch them.  If you know what annoys journalists then you can steer clear of that  – and that can only be a good thing.  You want to contact…
  • Free PR plan template to kickstart your small business PR

    Debbie Leven
    5 Jan 2015 | 9:00 am
    Is 2015 your year –  your year to kickstart your small business PR to build your brand and reputation and get noticed? If so, then your success relies on having a solid PR plan that sets out clearly what you need to do and how.  There’s no magic formula and you don’t need to re-invent the wheel.  It’s just a case of following a number of steps, putting the building blocks and essential resources and materials in place and wrapping that up in a bundle of creativity. To help get you started here are some handy tools and resources – a free PR plan template, a…
  • 4 proven PR tools to get your small business noticed

    Debbie Leven
    9 Dec 2014 | 6:14 am
    Journalists want to hear from you – it’s just a matter of using the right PR tools to get your small business noticed. If you know anything about PR (Public Relations) it’s probably that it’s free.  Yes, if you do it yourself you’ll need to put in time and effort but the resources and PR tools are all out there – you just have to find the right ones for your business. So, to give you a short cut, I’ve pulled together some of the essential PR tools to help you get your small business noticed.  You don’t need big budgets, you just need to take…
  • 21 ways to make your press release stand out

    Debbie Leven
    3 Dec 2014 | 5:51 am
    Do press releases still have a role?  Yes, they do.  But, with journalists being inundated with them as well as being bombarded on social media you have to work that much harder to get your press releases noticed.  So, here are some helpful tips. 21 ways to make your press release stand out 1. Make sure it has news value If you’ve identified a news story then you’ve done some of the hard work already.  What I mean is that it’s easy to issue a press release but the starting point has to be to pinpoint the news value in your story that will interest journalists.  A new…
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