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  • Infographic: Tips for Creating the Perfect Résumé

    PR News
    Brian Greene
    29 Aug 2014 | 8:20 am
    Even if you're not seriously considering looking for a new job, it's probably a good time to at least add some updates your résumé. | MORE »The post Infographic: Tips for Creating the Perfect Résumé appeared first on PR News.
  • Your Workforce is Disengaged: Here’s What To Do About it

    Brian Solis
    Brian Solis
    13 Aug 2014 | 8:09 am
    Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs. Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever easy.  And, all too often, change is a reactive response to areas of disruption rather than a…
  • 3 Reasons Why You Should Love Data: a PR #protip

    Bad Pitch Blog
    Kevin Dugan
    2 Sep 2014 | 5:28 am
    Early in my career, I'd declare I'm part of the creative class, in part, because of my dislike for math. Today, I still wouldn't trade my career for anything. But I've learned to love math.The silos between art and science dissolved long ago. And every public relations professional should love math and, more specifically, data. Here are just three reasons.1) Inform Strategy: Since hugging it out with data, I've been able to show clients exactly why I'm proposing a specific editorial strategy. It's all thanks to insights mined from search queries and social data.Searches tell us what…
  • Is Soft Language Killing Your Pitch?

    Bad Pitch Blog
    Kevin Dugan
    7 Aug 2014 | 10:40 am
    We just paid homage to Ernest Hemingway for his support of simple, clear and effective writing. Add George Carlin to the list of talented individuals reminding us to write tight. The infamously expletive-wielding Carlin could be the NSFW poster child. So does that make him the worst possible role model in this situation? Before you decide, consider the phrase he invented...soft language "American English is loaded with euphemisms -- because Americans have a lot of trouble dealing with reality. So they invent a kind of  to protect themselves from it. And it gets worse with every…
  • Hemingway App Fights Bad Pitches

    Bad Pitch Blog
    Kevin Dugan
    23 Jul 2014 | 1:03 pm
    When it comes to media relations, the analogy about a chain only being as strong as its weakest link applies. Your media list may be solid, but if your pitch is ham-fisted it doesn't matter. This applies to the entire cycle.The Hemingway App is one tool you can use to make sure your pitch is as simple and clear as possible. As you'll see below, it points out the readability of whatever you cut and paste into the site, or you can compose on the fly. It also tracks long, complex sentences, passive voice and other common errors.Unclear writing is color coded and the app gives tips on how to…
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    Brian Solis

  • The Maker Movement and Its Impact on Supply Chain Transformation

    Brian Solis
    29 Aug 2014 | 8:20 am
    I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive infrastructure. This is facilitated by the increasing amount of information available to individuals and the decreasing cost of…
  • Born Digital: Meet Generation C, a new generation of connected customers

    Brian Solis
    21 Aug 2014 | 12:07 pm
    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official…
  • Your Workforce is Disengaged: Here’s What To Do About it

    Brian Solis
    13 Aug 2014 | 8:09 am
    Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs. Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever easy.  And, all too often, change is a reactive response to areas of disruption rather than a…
  • Made in Detroit: How Shinola’s Good Ole Fashioned Business Values Outperform the Status Quo

    Brian Solis
    7 Aug 2014 | 6:32 am
    You don’t know shit from Shinola. Ever heard that saying before? This World War II era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on the main stage. He’s not only the president of a thriving lifestyle company contributing to the resurgence of Detroit, he’s also incredibly genuine and humble. More so, Panis is building a business that’s focused on people,…
  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
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    PR News

  • ‘Meet the Team,’ Ferguson and PR’s Diversity Problem

    Diane Schwartz
    2 Sep 2014 | 4:05 am
    Take a look at your “Meet the Team” and “About Us” page on your web site. Do these pages reflect a mulit-faceted, diverse workforce? Do the photos of your team and their bios underscore an understanding of your many stakeholders? In other words, can visitors relate to you? You might not think these questions are […] | MORE »The post ‘Meet the Team,’ Ferguson and PR’s Diversity Problem appeared first on PR News.
  • ‘Meet the Team,’ Ferguson and PR’s Diversity Problem

    Diane Schwartz
    2 Sep 2014 | 4:05 am
    The knock on the City of Ferguson for hiring an “all white” firm amid a race-infused crisis is fair, and such obvious bait for reporters that it’s already a non-story. For the PR industry, the bigger problem is why more people with diverse backgrounds do not want to make PR their career. | MORE »The post ‘Meet the Team,’ Ferguson and PR’s Diversity Problem appeared first on PR News.
  • NFL’s New Domestic Violence Policy: From Bad PR, a Second Try

    Richard Brownell
    29 Aug 2014 | 8:30 am
    The NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.  | MORE »The post NFL’s New Domestic Violence Policy: From Bad PR, a Second Try appeared first on PR News.
  • Infographic: Tips for Creating the Perfect Résumé

    Brian Greene
    29 Aug 2014 | 8:20 am
    Even if you're not seriously considering looking for a new job, it's probably a good time to at least add some updates your résumé. | MORE »The post Infographic: Tips for Creating the Perfect Résumé appeared first on PR News.
  • Don’t Avoid Activists on Social Media, Join the Conversation

    Richard Brownell
    28 Aug 2014 | 10:54 am
    When consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial. | MORE »The post Don’t Avoid Activists on Social Media, Join the Conversation appeared first on PR News.
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    PR News

  • ‘Meet the Team,’ Ferguson and PR’s Diversity Problem

    Diane Schwartz
    2 Sep 2014 | 4:05 am
    Take a look at your “Meet the Team” and “About Us” page on your web site. Do these pages reflect a mulit-faceted, diverse workforce? Do the photos of your team and their bios underscore an understanding of your many stakeholders? In other words, can visitors relate to you? You might not think these questions are […] | MORE »The post ‘Meet the Team,’ Ferguson and PR’s Diversity Problem appeared first on PR News.
  • ‘Meet the Team,’ Ferguson and PR’s Diversity Problem

    Diane Schwartz
    2 Sep 2014 | 4:05 am
    The knock on the City of Ferguson for hiring an “all white” firm amid a race-infused crisis is fair, and such obvious bait for reporters that it’s already a non-story. For the PR industry, the bigger problem is why more people with diverse backgrounds do not want to make PR their career. | MORE »The post ‘Meet the Team,’ Ferguson and PR’s Diversity Problem appeared first on PR News.
  • NFL’s New Domestic Violence Policy: From Bad PR, a Second Try

    Richard Brownell
    29 Aug 2014 | 8:30 am
    The NFL’s new policy calling for stiff sanctions against players who commit domestic violence marks a big change for the league and for commissioner Roger Goodell.  | MORE »The post NFL’s New Domestic Violence Policy: From Bad PR, a Second Try appeared first on PR News.
  • Infographic: Tips for Creating the Perfect Résumé

    Brian Greene
    29 Aug 2014 | 8:20 am
    Even if you're not seriously considering looking for a new job, it's probably a good time to at least add some updates your résumé. | MORE »The post Infographic: Tips for Creating the Perfect Résumé appeared first on PR News.
  • Don’t Avoid Activists on Social Media, Join the Conversation

    Richard Brownell
    28 Aug 2014 | 10:54 am
    When consumer activists come knocking, it doesn’t have to unfold into a full-blown crisis. There are ways to work with them on social media that can be beneficial. | MORE »The post Don’t Avoid Activists on Social Media, Join the Conversation appeared first on PR News.
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  • Global Study by Social@Ogilvy: Why We Share

    Hannah Law
    2 Sep 2014 | 7:12 am
    There is nothing more human than sharing, but what exactly triggers us to share content on social networks? Teaming up with SurveyMonkey, Social@Ogilvy examined social media sharing behaviors of 6,500 people in 16 countries. Here is the definitive report on what people share and why they share it, including: - The reasons and motivations behind sharing content online - Local and cultural differences in sharing behavior - How to make your content more likely to be shared Does this research hold true for your country? Why do people share on social media? Global survey results from Social@Ogilvy
  • Can you tell? Is it real or fake?

    Nagisa Konomura
    28 Aug 2014 | 9:38 am
    Have you ever seen products where you don’t know what it’s for? Life by city’super, a trendy goods retail chain originally from Hong Kong, is famous for exactly this: design-oriented products that consumers buy without even knowing their real usage. So when Life by city’super was opening its new flagship location in Shanghai, they decided to leverage this to encourage customers to visit the newly opening store. Ten very unique products were selected to create 10 GIFs to feature a functionality that may (or may not be) true. These bite-size video content was…
  • 5 tips for content marketing on the go

    27 Aug 2014 | 9:05 am
    This post was authored by Chris Celetti, Worldwide Communications Associate, with inspiration from one of our content partners, Percolate. Have you ever wanted to create social media content whilst at an event? Or have you taken a photo at a company outing, only to not know who/where to post it? Do you have to get approvals for social media posts via group text messages?! If so, you need our 5 tips for content marketing on-the-go: 1. Define clear roles and responsibilities Every successful team is made up of people who know what their responsibilities are. Your in-the-field team is no…
  • Was Facebook’s New Mentions Box the Big Winner at the Emmy Awards?

    Rachel Gold
    26 Aug 2014 | 10:48 am
    Last night, millions of viewers tuned into the 66th Emmy Awards show, but how many of them knew that the show also doubled as the launch of Facebook’s new “Mentions Box?” This activation is an offline extension of the Mentions app that allows celebrities and other influencers to comment on any posts mentioning them and communicate directly with their fans. Leveraging the show’s pop culture savvy audience, Facebook and partner, Access Hollywood gave fans exclusive and unedited content from stars in some of this year’s biggest shows, including Silicon Valley and Orange is the New…
  • Mourning on Social: Was “Genie, you’re free” bad for the brand?

    23 Aug 2014 | 2:17 am
    Written by Jen Chae, Digital Marketing Intern, Social@Ogilvy HK   The social sphere had an emotional outpouring with the passing of Robin Williams. Among these, the Academy’s “Genie, you’re free” tweet caught the most attention, but is all attention good attention? The facts: It was retweeted 331,000 times Estimated to have reached 70 million people – the most activity the Academy has seen since the Oscars selfie. Raised questions of morality on a very serious topic Perfect Farewell? Evan Rachel Wood tweeted a very similar copy-visual ensemble an hour before the Academy did,…
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    CustomScoop's Media Bullseye

  • PR Jots: Organic Reach, Political Discourse, and More Policy Changes at Google and Facebook

    Chip Griffin
    1 Sep 2014 | 12:38 pm
    This week’s public relations news covers a wide swath of material. Hopefully you’ll find it all pretty interesting. If you spend much time on social media, you might think it’s spurring a lot more political conversation. But new research suggests it may actually be doing just the opposite: “Social media, like Twitter and Facebook, has the effect of tamping down diversity of opinion and stifling debate about public affairs. It makes people less likely to voice opinions, particularly when they think their views differ from those of their friends, according to a…
  • Stat of the Week: Organic Search Drives 10X More Traffic than Social

    Chip Griffin
    1 Sep 2014 | 11:37 am
    As communicators in the era of social networks, we’re inclined to spend a lot of time refining and implementing our Facebook and Twitter outreach strategies. And they no doubt play an important role in the communications mix. But did you realize that organic search accounts for 51% of B2B and B2C website traffic, according to a study by BrightEdge? That compares to just 5% for social. Of course, your results may vary — which is why it’s important to understand your audience and how they discover new content, products, and services. However, it’s probably safe to say…
  • 41 Public Relations and Communications Jobs Available Now

    Chip Griffin
    1 Sep 2014 | 11:06 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week, subscribe to my free Sunday night email. Academia/Government Media Relations Officer, Arizona State University, Tempe, AZ Communications Specialist (pdf), DC Public School Charter Board, Washington, DC Communications Assistant (pdf), DC Public School Charter Board, Washington, DC Policy Officer for Ontario, Embassy of Canada, Washington, DC – search extended…
  • Media Bullseye Roundtable 2014.10 with Guest Co-Host Jen Phillips

    Chip Griffin
    26 Aug 2014 | 4:39 pm
    In this episode of the Roundtable, we welcome Jen Phillips of 4L Strategies back to the table to discuss several hot topics: – The controversy around the hiring of Common Ground PR to help the City of Ferguson during its current global crisis.  – The suggestion that bad metrics cause PR pros to get less respect than they deserve, according to measurement maven Katie Paine. – The new research that shows that 99 percent of organic social media posts get almost no engagement.   Get this podcast:…
  • PR Jots: Good and bad measurement, pros and cons of big versus small, and things you shouldn’t ignore

    Chip Griffin
    25 Aug 2014 | 4:21 am
    Although many PR pros may be enjoying a few last days at the beach or the lake, there’s still lots of helpful, thought-provoking content making its way to my computer screen. So, as always, I’ll share some of the best and most interesting pieces with you. Do you write for Medium? Do you even know what it is? If not, you should. Lee Glandorf of InkHouse Media + Marketing explains three reasons you should write for Medium. I’d add another one word reason: distribution. Jonathan and Erik Bernstein offer up a good reminder that you shouldn’t ignore employee communications…
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    Online Public Relations Thoughts

  • From The Beginning

    Jim Horton
    2 Sep 2014 | 4:28 am
    As scientists discover more about primitive man and his relatives, they are finding that the urge to communicate through use of visuals and symbols was there from the beginning.  This ability to send messages through use of abstract and realistic figures is one of the hallmarks of homo sapiens. From the beginning there are those who could do it well and those for whom rudimentary scratches on rock walls was all they could muster.  It makes little difference to the paleontologist, and it should be much the same with us.  Clear, concise communication, unadorned…
  • Two-faced PR

    Jim Horton
    29 Aug 2014 | 5:24 am
    Vladimir Putin is trying to master a two-faced appearance to the world and his country.  On the one hand he is sending soldiers and armor into the Ukraine.  On the other, he is calling for a corridor of safety for Ukrainian troops trapped in the fighting. Each day, however, it is becoming clearer that he wishes to annex at least the Eastern part of the Ukraine, and there is little that the Ukrainian government can do about it unless it gets armaments from the West to fight back.  It seems that Putin wants to be seen in Russia as a compassionate leader while he cares little…
  • Too Fast

    Jim Horton
    28 Aug 2014 | 6:54 am
    Sometimes, a company can run too fast in its effort to stay ahead of the market.  Here is a case.  Had Zara spent an extra moment considering the design of the shirt with its large yellow star, it might have realized that it was too near the concentration camp clothing that millions of Jews wore during World War II.  So too, with a bag that had swastikas worked into its design.  The two incidents do not prove that the company is anti-Semitic but there is a case for carelessness.  What is needed in the high-speed fashion merchandiser is a steady presence that evaluates…
  • He Said, He Said

    Jim Horton
    27 Aug 2014 | 10:11 am
    This is a good example of conflicting witness reports.  Who do you believe?  It's important because one view is that of homicide.  The second view is that of self-defense.  That eyewitness testimony is suspect is also a part of this case.  Maybe one or the other or both are stretching the truth or unclear in what they saw and are filling in mental lacunae.  That doesn't mean they are lying.  The brain does funny things when encountering sudden and threatening events.  It doesn't act as an impartial observer and it is hampered by the perspective the…
  • Making The Case

    Jim Horton
    25 Aug 2014 | 5:42 am
    Military and political experts are making a public case for the need to destroy the Islamic group ISIS.  It is similar to the public opinion effort President Bush made against Saddam Hussein and his control of Iraq.  Much the same circumstances apply.  ISIS has performed outrageous acts of brutality.  The group is steeped in blood and trumpets its cruelty.  Call it an anti-PR campaign.  That has made the Western Powers' work easier.  The more ISIS talks about blood, the faster the West will work to de-fang the group through bombing and perhaps, boots on the…
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    Holtz Communications + Technology | Blog

  • The Hobson & Holtz Report - Podcast #771: September 1, 2014
    1 Sep 2014 | 12:28 pm
    Shel’s recording solo this week; Quick News: Google ends Authorship for search results, would you use your LinkedIn company page to replace your company website?, Facebook partners with Ditto to scan for brands in photos on Facebook and Instagram, organic search drives 51 percent of traffic to sites with social media driving only 5 percent, Facebook test lets users search old posts, ALS files trademark for ice bucket challenge;  Ragan promo; News That Fits: GOP watchdog takes on US Labor Department’s employee communications efforts; cheer up, there’s a growing demand…
  • Friday Wrap #116: Bye-bye Authorship, who owns your Likes?, Hyperlapse marketing, and more
    29 Aug 2014 | 1:57 am
    Flickr image courtesy of jodimichelleGreetings from Sao Paulo, Brazil. I’m here teaching a three-day course on social and digital media to a group of senior communications executives. It’s part of a year-long program from Aberje, the national communications association, and Syracuse University. But I couldn’t let a week go by without regaling you with this week’s highlights. As always, I’ve drawn on the items I’ve saved to my link blog, which you’re welcome to follow; it’s also the source of the stories I cover on my podcast. News Google…
  • The Hobson & Holtz Report - Podcast #770: August 25, 2014
    25 Aug 2014 | 12:25 pm
    Quick News: Go through US Customs Control with just an app on your iPhone, browser extension exposes native ads, the 25 most popular mobile apps in the US, Adam Carolla settles patent troll’s suit over podcasting; Ragan promo; News That Fits: Should a PR firm reflect the client’s demographics when that client is the City of Ferguson?; Dan York’s Tech Report: the Twitter timeline, SoundCloud; Sky News’ digital platform for 16-25 year olds ahead of 2015 UK general election; the Media Monitoring Minute with CustomScoop; listener comments in email and in the FIR Podcast…
  • Friday Wrap #115: Podcast suit settled, tweets from strangers, interns gone wild, PR’s gender gap
    22 Aug 2014 | 8:20 am
    Flickr image courtesy of Michael CoghlanThe Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow. News Vine allows video import—Casual users and superstars alike have not only made do but made some amazing 6-second videos with Vine despite the fact that you could only shoot the videos on your phone. Brands are accustomed to…
  • FIR Interview: Melissa Agnes and Gerard Braud debate “going dark” with social media in a crisis
    21 Aug 2014 | 6:32 am
      Social media has become a standard component of crisis communication efforts. In an August 6 blog post, crisis communications and media training consultant Gerard Braud of Braud Communications argued that there could be crisis situations in which institutions would be best served by taking down their Facebook page or other social media outposts. Looking at the flood of negative, critical, and even outrageous comments left to Emory Healthcare’s Facebook page after the hospital began treating an Ebola victim, Braud concluded, “Sometimes in a crisis, you may find that it is in…
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    Bad Pitch Blog

  • 3 Reasons Why You Should Love Data: a PR #protip

    Kevin Dugan
    2 Sep 2014 | 5:28 am
    Early in my career, I'd declare I'm part of the creative class, in part, because of my dislike for math. Today, I still wouldn't trade my career for anything. But I've learned to love math.The silos between art and science dissolved long ago. And every public relations professional should love math and, more specifically, data. Here are just three reasons.1) Inform Strategy: Since hugging it out with data, I've been able to show clients exactly why I'm proposing a specific editorial strategy. It's all thanks to insights mined from search queries and social data.Searches tell us what…
  • At A Loss For Words

    Richard Laermer
    14 Aug 2014 | 7:37 am
    The following pitch was received by a journalist friend of mine yesterday.  I will not comment on it.  I guess this is why Kevin and I started this blog in the first place. Read at your own risk."Robin Williams’ tragic death leaves consumers at high risk of identity theft. The 1.2 billion people already endangered from the massive Russian hacking just got more vulnerable as identity thieves lure curious citizens with links promising details about Robin Williams.Cyber security expert Steve Weisman, founder of, author of Identity Theft…
  • Is Soft Language Killing Your Pitch?

    Kevin Dugan
    7 Aug 2014 | 10:40 am
    We just paid homage to Ernest Hemingway for his support of simple, clear and effective writing. Add George Carlin to the list of talented individuals reminding us to write tight. The infamously expletive-wielding Carlin could be the NSFW poster child. So does that make him the worst possible role model in this situation? Before you decide, consider the phrase he invented...soft language "American English is loaded with euphemisms -- because Americans have a lot of trouble dealing with reality. So they invent a kind of  to protect themselves from it. And it gets worse with every…
  • Hemingway App Fights Bad Pitches

    Kevin Dugan
    23 Jul 2014 | 1:03 pm
    When it comes to media relations, the analogy about a chain only being as strong as its weakest link applies. Your media list may be solid, but if your pitch is ham-fisted it doesn't matter. This applies to the entire cycle.The Hemingway App is one tool you can use to make sure your pitch is as simple and clear as possible. As you'll see below, it points out the readability of whatever you cut and paste into the site, or you can compose on the fly. It also tracks long, complex sentences, passive voice and other common errors.Unclear writing is color coded and the app gives tips on how to…
  • Headline Clickbait: PR Science or PR Fail?

    Kevin Dugan
    25 Jun 2014 | 10:23 am
    A scan of current events this morning brought me to a news story angering me enough that I didn't need my morning coffee. Couple Killed After Posting Sunset Picture to InstagramTo be clear, it's not the (tragic, local news) story that aggravated me. It's the misleading, headline clickbait that pulled me into the article. I'm interested in Instagram, and the odd nature of the headline lead me to believe it was being served up by The Onion.  It's not a parody story. So I've re-written it below for accuracy.Couple Killed THREE HOURS AfterPosting Sunset Picture to Instagram. My…
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    Denver PR Blog

  • MWH’s VanderLaan Named ‘Outstanding Woman in Business’

    Jeremy Story
    26 Aug 2014 | 7:58 am
    Congratulations to Meg VanderLaan, senior vice president and chief communications officer at MWH Global, who was named one of the Denver Business Journal’s Outstanding Women in Business. VanderLaan was recognized for her accomplishments in the Communication, Media and Public Relations category.
  • Great Moments in Journalism

    Jeremy Story
    21 Aug 2014 | 9:45 am
  • Capital City Adds Senior Writer/AE

    Jeremy Story
    15 Aug 2014 | 9:08 am
    Capital City Public Relations has hired Liana Orenstein as a senior writer and account executive.
  • Blake Communications Adds Two

    Jeremy Story
    14 Aug 2014 | 9:53 am
    Blake Communications has added Kim Sporrer as a media relations consultant and Cristina Ceballo as public relations and social media coordinator. Sporrer formerly was with The Women’s Foundation of Colorado and the Humane Society of Boulder Valley, and Ceballo is a recent graduate of the University of Colorado at Boulder.
  • Denver PR Veteran Co-founds Firm Focused on Marijuana PR

    Jeremy Story
    13 Aug 2014 | 9:11 am
    Marijuana consultant and political strategist Wanda James has teamed with TradeWinds Communications president Tracy Williams to form Cannabis Global Consulting, a firm that focuses “on assisting municipalities, corporations and elected officials to better navigate the rapidly changing landscape of the cannabis industry.”
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    Minnesota Public Relations Blog

  • Only three more days to lose your #fairginity

    Ryan May
    30 Aug 2014 | 6:00 am
    Have you deprived yourself of earthly pleasures such as horse barns, laser shows and bacon-wrapped turkey legs? Then let the people of Preston Kelly be your guide to all things iconic at the Fair. Observe as an actual fair virgin is sent to the State Fair to lose her #fairginity.
  • Job - VEE Corporation - Seeking a Publicity Coordinator

    Ryan May
    29 Aug 2014 | 6:10 am
    VEE Corporation - Seeking a Publicity Coordinator
  • Job - Land O 'Lakes, Inc. - Community Relations Intern

    Ryan May
    29 Aug 2014 | 6:05 am
    Land O 'Lakes, Inc. - Community Relations Intern
  • Risdall announces the addition of Folkens as vice president

    Ryan May
    28 Aug 2014 | 5:30 am
    Risdall announces the addition of Dave Folkens as vice president of Risdall Public Relations. “Dave is a fantastic fit for Risdall as we continue to focus on growing our digital and PR efforts for health care and medical device organizations,” said Joel Swanson, APR, president of Risdall Public Relations. “We will leverage his corporate and large agency experience to serve in a leadership role on business development, create and lead client teams, and provide strategic communications counsel to clients.”Folkens specializes in providing strategic counseling to clients.
  • Job - Katun - North America Marketing Analyst

    Ryan May
    27 Aug 2014 | 6:05 am
    Katun - North America Marketing Analyst
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    Waxing UnLyrical

  • #IceBucketChallenge: Yea or Nay?

    Shonali Burke
    22 Aug 2014 | 5:00 am
    I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon. Image: slgckgc via Flickr, CC 2.0 1. ALS Ice Bucket Challenge: Who really benefits? Why: Is the challenge merely “slacktivism” that makes us feel good, or can it really make a difference?
  • #measurePR Recap: Chatting with Heidi Sullivan

    Shonali Burke
    20 Aug 2014 | 5:00 am
    Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well. Here’s some of what we talked about: On the biggest changes Heidi’s seen in PR thus far: A2:#1: End of news as an event: News is now…
  • Monday Roundup: Attitude

    Shonali Burke
    18 Aug 2014 | 5:00 am
    Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude. Image: aussiegall via Flickr, CC 2.0 1. The Collaborative Economy is for Business to Business Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Jeremiah Owyang discusses how businesses are…
  • Happy Birthday, India

    Shonali Burke
    15 Aug 2014 | 5:25 am
    It’s been a tough week. Not just for me, for all of us. And with so much sadness, and tragedy, and violence in the world today, I really don’t have it in me to pontificate about PR right now. However, it also happens to be Indian Independence Day. Which means, despite all the horrors in the world, there is something to celebrate. This video is a few years old, but gosh, it should put a smile on your face… even if you’re not Indian, even if you don’t know the Indian national anthem. Yes, she goes off-key once or twice, but she’s four (ok, was four). So:…
  • On Public Relations and Taking Out the Garbage

    Kirk Hazlett
    13 Aug 2014 | 5:00 am
    I recently had a “talk ’em off the ledge” conversation with a young friend who has just passed the half-year mark with a big-city PR firm. She had targeted this particular firm because its focus and client mix mirrored what she had been passionate about in college, and she dove in with enthusiasm. Image: Nehama Verter via Flickr, CC 2.0 But, as those of us who have “been around the block” a few times know so well, nothing’s perfect, especially when it comes to working for a living, which I’ve talked about before. It was 10 o’clock on a Friday night.She was holed up in…
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • Havas Revenue Ticks Up 2.7% in First Half

    2 Sep 2014 | 3:02 am
    France-based ad/PR conglomerate Havas reported first half revenue ticked up 2.7% to $1.14B.   [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Unethical Practices Mar PRSA 'Ethics Month'

    1 Sep 2014 | 11:47 am
    September is "Ethics Awareness Month" at PR Society of America but undemocratic, anti-media, and anti-informational practices mar the celebration. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Happy Labor Day to Our Readers

    1 Sep 2014 | 2:44 am
    Read the story behind today's holiday on the Dept. of Labor's website. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • PR Links of the Day - 8-29-2014

    29 Aug 2014 | 9:57 am
    Tools Twitter analytics demystified for PR (S. Waddington) Tech Uber's biggest danger is its business model, not bad PR(Wired) Tech Ralph Lauren unviles smart shirts at US... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Shockey Scofield Runs Marathon

    29 Aug 2014 | 6:07 am
    Shockey Scofield Solutions is running Marathon Oil's DC lobbying push for a broad range of key issues. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Shankman Blog

  • For Celebs, iCloud was Hacked. You? Chances are you just use stupid passwords.

    1 Sep 2014 | 7:06 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?  3pm Monday Update: It occurs to me I should mention that I don't in any way condone these images being posted, nor do I condone the photos being passed around online like they are.  1:07pm Monday UPDATE: I've updated the headline to focus on the fact that "being hacked" and "using "puppy" as your password" aren't the same thing. While in this case there was a definite iCloud vulnerability that was exploited, in the end, we all need to be smarter - Including…
  • Because Some Guests Asked For It: The Story of The Ritz-Carlton Mobile App

    18 Aug 2014 | 5:44 pm
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I spent the past weekend at The Ritz-Carlton Naples Resort, in part to celebrate my wife’s birthday, and in part to get a first look at their new mobile app that launched today. First, the app. It does everything you’d expect it to do and a bit more. From fresh towels or a shoeshine in your room to a request for chicken fingers by the pool, the app takes care of it all. With one touch, it’s very, very easy. My favorite part was pre-check-in and mobile check out, allowing me to simply show up and get…
  • On Why Self-Doubt is a Waste of Time

    14 Aug 2014 | 7:23 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I'm a skydiver. I apply that term with a very large grain of salt, in the respect that I'm a skydiver in that I fall from a plane, flail around in the air like a sack of 40 potatoes, pull a hackey from the back of my rig, and a jumble of fabric opens above my head. I then make my way to the vicinity of where I'm supposed to land, and usually fall flat on my face as I hit the earth. So yeah, I suppose I'm a skydiver, in the broadest sense of the word. Then, there are skydivers.
  • An Example of Injecting Fun Into Your Brand: United Airlines

    1 Aug 2014 | 5:59 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?TL:DR: You can work on changing your brand all you want. But before that'll help you, you need to fix the fundamentals, as well. Here's a quick example of a company doing both. What's the most boring part of airline travel? For me, the safety video. United's previous video hadn't been changed in years, and I could literally recite it from memory. I usually do, and it usually freaks out my seatmate. Anyhow, United launched a new safety video today, and it's pretty awesome. It's awesome…
  • The Ghost Pepper Beef Jerky Challenge

    24 Jul 2014 | 8:07 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Every one in a while, a company reaches out to me and says "Hey, we have this product you should try, can we send it to you?" I usually decline, more often than not, the product doesn't fit into my number one rule, which is, "will using this and talking about it help my audience?" This time, though, I figured I could record myself trying it out, and if nothing else, you'd enjoy it. Enter "Stick in a Box," a company that will send you a monthly supply of Beef Jerky. All different…
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    Voce Communications

  • Voce Student Weekly Reading 8/26: Instagram Offers More Analytics to Advertisers, LinkedIn Shares Data on Internships & More

    Whitney Gonzalez
    26 Aug 2014 | 1:30 pm
    Social Media How Oversharing on Social Media Can Cost You “Treading carefully online should start even before you step foot on campus. According to a 2013 survey by Kaplan Test Prep, more college admissions officers than ever are conducting Google searches of applicants (29 percent) or are visiting the applicants’ social networking profiles (31 percent).” Voce Insight – Social media is great for bringing people together and sharing life events. However, it’s important to distinguish what should or shouldn’t be posted on the internet. In such a public forum, it’s easy for…
  • Voce Student Weekly Reading 8/19/14: Pinterest Adds Messaging, Brands Offer Exclusives on Snapchat and More

    Whitney Gonzalez
    19 Aug 2014 | 1:30 pm
    Social Media Start a conversation about a Pin “…now, when someone shoots you a Pin, you’ll be able to reply with a message or send a Pin back! More good news: you can also send Pins and messages to multiple people. Say you’re organizing a camping trip with friends—try sending Pins to the whole gang so you can figure out where to go and what meals to make. If you need a reminder of who’s bringing what, just pull up the conversation right from your notifications.” Voce Insight – Adding a messaging feature will certainly encourage users to spend more time on the…
  • Voce Student Weekly Reading 8/12/14: Twitter Testing Abounds, Facebook Ditches Like-Gating and More

    Whitney Gonzalez
    15 Aug 2014 | 7:30 am
    Welcome to the Voce Student Weekly Reading, your guide on the latest communications industry trends, job listings and career information. It’s everything you need to know to go from aspiring communications professional to interview-ready applicant! Social Media Your Twitter Feed May Soon Be Filled With Accounts You Don’t Follow “The social platform, which is known for subtly trying out new features among a small pool users, is experimenting with its core feature: the follow system. This week, a Twitter user reported seeing tweets in his feed from an account he didn’t follow,…
  • Voce’s 2014 CES Media Dinner

    Matt Podboy
    10 Jan 2014 | 4:00 pm
    As in years past, Voce Communications marked another CES with its Annual CES Dinner, a gathering of Voce clients, employees and the top tech journalists in the industry. Far away from the crowds at the Las Vegas Convention Center, the event offers a reprieve from the CES hustle and bustle, while providing a chance to spend time conversing with peers and catching up with friends over great food and drink. This year, the lounge at Koi inside Planet Hollywood was taken over by our clients from PlayStation, Applied Materials, Sony Entertainment Network and SanDisk,  with more than 30 tech…
  • Remembering Amelie

    Voce Nation
    15 Aug 2013 | 10:26 am
    In memory of Amelie LeMoullac, one of our beloved family members here at Voce/Porter Novelli. We miss you dearly. We will miss your smile, your humor, your wit and your friendship. You are irreplaceable and unforgettable. Our thoughts are with Amelie’s family and friends.
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  • Sexist Headline in The Telegraph Sparks Backlash, Social Media Uproar

    Elizabeth S. Mitchell
    2 Sep 2014 | 7:20 am
    When was the last time you saw a headline about a man’s job promotion that read, “Father of Three Poised to Lead Major Company?” Oh, that’s right. Never. Which is why this recent headline in The Telegraph announcing the expected career move of Rona Fairhead, the former Financial Times chief executive who is likely about to become the first female chair of the BBC Trust, just didn’t sit well with readers. Is it true and accurate that Ms. Fairhead is indeed a mother? Yes. Is it a worthy and major accomplishment of which she should be proud? Of course. Is it the…
  • The Ticker: Presidential Messaging; Tech Journo Joins Apple; Photo Leak ‘Scandal’; And More

    Patrick Coffee
    2 Sep 2014 | 7:15 am
    The New York Times: Obama’s Messy Words Re\code: Veteran Tech Journalist Anand Shimpi Headed to Apple Forbes: Nude Photo Leak Isn’t a “Scandal.” It’s a Sex Crime. The Next Web: YouTube Launches New “Fan Funding” Feature Capital New York: Who Will Inherit Conde Nast? New Career Opportunities Daily: The best jobs in media.
  • First Step For Marketers to Understand Millennials: Dump the Stereotypes

    Tonya Garcia
    29 Aug 2014 | 3:11 pm
    Shutterstock Much has been made about marketers’ attempts to reach millennials. This group, probably more so than others, is fragmented by all of the media options at their fingertips. They’re struggling right now with an economy that has made some of the traditional milestones, like buying a house, out of reach. And they have a different set of criteria to determine what’s valuable enough to spend money on. Learning more about their lives and how they’re managing the obstacles they face is the first step to reaching them with a message that makes sense. Continuing…
  • President Obama Talked About World Issues, But We Were Distracted By His Suit

    Tonya Garcia
    29 Aug 2014 | 2:09 pm
    The Audacity of Taupe — Jared Keller (@jaredbkeller) August 28, 2014 President Obama took to the podium during a press conference yesterday to talk about world issues: ISIS and the tension in Ukraine. And while we’re all, of course, interested in these important topics, the country was also obsessed with the president’s tan suit. A lot of people were not impressed. (more…) New Career Opportunities Daily: The best jobs in media.
  • Biggest Stories of the Week

    Patrick Coffee
    29 Aug 2014 | 1:05 pm
    Pamela Anderson Sort of Ruined the ALS Ice Bucket Challenge The 25 (Other) PR Blogs You Should Bookmark Today One J.Crew Shirt Has Its Own Instagram Account 5 Ways to Ensure That the Phone Pitch Doesn’t Die Matt Damon Does Ice Bucket Challenge with Toilet Water to Send a Message New Career Opportunities Daily: The best jobs in media.
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    PR Fire

  • Record Number of Jobs Advertised with No Salary Details

    2 Sep 2014 | 6:55 am
    According to recruitment software provider, Recruitive, August saw the highest ever number of jobs advertised without salary information. An incredible 29.72% of jobs advertised in August, via the multi-posting software, offered no salary information compared to just 9.48% in August of 2009. Sarah Dickens, Marketing Manager at Recruitive comments: “Before the recession employers tended to advertise salary information in order to attract candidates to their vacancy. When tough economic times hit, employers found less of a need to provide salary details to attract a large number of…
  • TalkingPoint launches new website

    Philippa Bevan
    2 Sep 2014 | 6:43 am
    GHG Software Developments Limited is inviting visitors to explore the new TalkingPoint website. The redesigned website provides a user-friendly experience for learning about the TalkingPoint suite of speech solutions. has improved navigation and allows customers and potential users access to a wide variety of case studies and support material. “We are delighted to present the new website,” said Malcolm Grant, Managing Director. “We are really pleased with the final result and the whole journey has helped us clarify our offering, focus our business around our core…
  • Future Scheduler: An App That Never Lets You Forget “Anything”

    2 Sep 2014 | 5:07 am
    Nowadays when there is tons of app are being developed and releasing everyday for iOs devices. It becomes really a daunting task to pick such apps that really can bring some level of comfort in your life or that can really make your living better. Most of the app though claimed to find a real use in your life but unfortunately most of these are just for special situations. For example health apps are for those who work out on daily basis, business apps are for those who are involved in any kind of business, kids app are for those who have toddlers while very few of the apps are such who…
  • Aliens invade city to teach young people how to invent!

    2 Sep 2014 | 4:19 am
    A digital treasure hunt that turns Brighton city centre into an alien crash landing site and sees participants build their own robot has been picked as the recipient of this years educational commission for the Brighton Digital Festival, a month-long celebration of digital culture which runs throughout September. The commision was picked from dozens of ideas by an expert group of local teachers and the digital culture agency, Lighthouse, themselves local champions of moving image and digital art. The show is being devised by educational technology company, MakerClub and facilitated by Root…
  • Amscreen and Garmin develop partnership with Head Office Installation
    2 Sep 2014 | 3:50 am
    Amscreen Digital Solutions has today announced a development in its partnership with Garmin, the leaders in navigation systems, that will see a series of screens installed at the company’s Southampton-based Head Office. The deployment will see Amscreen’s unique technology used to efficiently and effectively communicate key internal messaging to employees. The unique ‘plug and play’ technology featured in Amscreen’s digital screens will provide Garmin with a scalable and flexible communications tool. With a series of own-branded PowerPoint templates developed…
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    Brian Solis

  • The Maker Movement and Its Impact on Supply Chain Transformation

    Brian Solis
    29 Aug 2014 | 8:20 am
    I follow the Maker Movement as a consumer, analyst and also as a maker. What is the maker movement? It a manifestation of the DIY (Do It Yourself) or DIWO (Do It With Others) culture where everyday people design, build and/or market something that they want or need on their own rather than buying something off the shelf. The maker movement has led to the creation of a number of technology products and solutions by typical individuals working without supportive infrastructure. This is facilitated by the increasing amount of information available to individuals and the decreasing cost of…
  • Born Digital: Meet Generation C, a new generation of connected customers

    Brian Solis
    21 Aug 2014 | 12:07 pm
    Businesses today are met with unique challenges and opportunities that necessitate pause. For years, management models were developed to optimize the pursuit of business objectives. Processes were established and hierarchies, technologies and reporting systems supported them. Everything was business as usual until it wasn’t. Nothing is permanent. As in life, things change. And so is true in the world of business. The models and practices that have been taught for generations are tested in a time when customer and employee behaviors and resulting expectations are evolving without official…
  • Your Workforce is Disengaged: Here’s What To Do About it

    Brian Solis
    13 Aug 2014 | 8:09 am
    Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs. Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever easy.  And, all too often, change is a reactive response to areas of disruption rather than a…
  • Made in Detroit: How Shinola’s Good Ole Fashioned Business Values Outperform the Status Quo

    Brian Solis
    7 Aug 2014 | 6:32 am
    You don’t know shit from Shinola. Ever heard that saying before? This World War II era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on the main stage. He’s not only the president of a thriving lifestyle company contributing to the resurgence of Detroit, he’s also incredibly genuine and humble. More so, Panis is building a business that’s focused on people,…
  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
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    Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency

  • Pizza Hut hopes new Product PR will change Trends

    Ronn Torossian
    21 Aug 2014 | 7:57 am
    Pizza Hut used to be the ubiquitous All American pizza chain. The stores were everywhere, and the food was good enough to sit down and enjoy it. But now the chain has been losing money for seven straight quarters. Even the addition of Wing Street couldn’t salvage sales,
  • Planning a startup? Prepare to take notes!

    Ronn Torossian
    13 Aug 2014 | 8:31 am
    No matter where you hang out a shingle or what your area of expertise happens to be, there are several truths all startup entrepreneurs need to know, says Ronn Torossian. Some of these can be learned by experience, but any of them, if ignored, [...] The post Planning a startup? Prepare to take notes! appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
  • GM Fighting Back Against “debacle” Claims

    Ronn Torossian
    7 Aug 2014 | 9:12 am
    In report after report, describing the recent issues GM has been working through, the word “debacle” has come up again and again. While most may not be able to precisely describe that term, the term carries with it an ominous “implied meaning” that Ronn Torossian says, is in many ways, [...] The post GM Fighting Back Against “debacle” Claims appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
  • Is the Big Screen Finally Feeling the Competition?

    Ronn Torossian
    4 Aug 2014 | 7:43 am
    Spoiler alert! What you are about to read may not answer all of your questions about effective entertainment PR, but it will tackle one of the most pressing challenges entertainment marketing professionals are having to address [...] The post Is the Big Screen Finally Feeling the Competition? appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
  • Basic Steps to Improve Your Personal PR

    Ronn Torossian
    28 Jul 2014 | 7:12 am
    Public Relations is For Everyone One of the key methods of maintaining a successful image for your business or personal pursuits is to have a decent grasp of how Public Relations work. Managing Public Relations is an important facet of several different career fields, [...] The post Basic Steps to Improve Your Personal PR appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
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    PR Couture // Fashion PRPR Couture // Fashion PR

  • Charmed PR Seeks Fashion PR Intern in LA

    1 Sep 2014 | 10:00 am
    LA-based boutique agency, Charmed PR is growing and seeking interns eager to learn about fashion and beauty PR. Tasks include monitoring the media, maintaining and updating contacts and performing social media functions. Ideal candidate must have excellent communication skills, be media savvy and a team player. If you're passionate about the fashion and beauty industries and ready to learn from a driven publicist and writer with more than 20 years experience in the media, then click below! Learn More and Apply Desperately seeking to hire your next fashion PR pro? Just $49 per listing gets…
  • The State of Fashion Mags, Shopping Instagram & Barbie’s Street Style

    29 Aug 2014 | 3:30 am
    Just Barbie rocking that street style for Fashion Week. (via Fashionista) The state of fashion magazines in five simple charts. (via Digiday) Now you too can get your own pair of Kanye West fur boots. (via PSFK) Nordstrom and Curalate let you shop from Instagram. (via Forbes) Usually bright and bubbly GAP video ads are stepping over to the dark side. (via Adweek) Emmy fashion wins on social media. (via New York Times) Hello Kitty is not a cat. Discuss amongst yourselves. (via Vanity Fair) A Pizza Fashion Week invite is the way to any fashion PR girl's heart, no? (via The Cut) How Burberry…
  • Getting to Know Cristina Pearlstein, Senior Fashion Editor of Redbook Magazine

    Connie Wong
    27 Aug 2014 | 10:00 am
    Cristina Pearlstein is the Senior Fashion Editor at REDBOOK, a leading magazine that caters to the lifestyle of the real woman. Rising up the ranks in the fashion department over the years, Cristina is a seasoned fashion editor, who has a keen eye for spotting what the REDBOOK reader wants. She kindly shared her advice on how to forge a relationship with her, along with her best pitching tips. Name: Cristina Pearlstein Title: Senior Fashion Editor Publication: REDBOOK Magazine Circulation: 2,229,809 Email: How do you prefer to receive pitches? The best way to send me a…
  • A Phone Charging Bracelet, Fall Denim Picks, and Hello Kitty Goes to Space

    Molly Biesanz
    22 Aug 2014 | 3:30 am
    8 Famous Photographers you should be following on Instagram. (Via Mashable) The  pros and cons of being stressed. (via NYC PR Girls) Fashion and function! A bracelet that doubles as a phone charger. (via The Verge) Can you guess what the 'Bacon Of Shirts' is? (via HuffPost Style) How early-adopter brands are utilizing Snapchat. (via Digiday) Amazing office spaces to give you some creative inspiration. (via Glitter Guide) Fall is upon is! Check out editors' fall denim favorites. (via Style) Hello Kitty is going to space, yes you read that correctly! (via Psfk) Should small businesses handle…
  • PR Couture is Looking for New Writers + Agency Directory End of Summer Special

    21 Aug 2014 | 8:30 am
    A quick bit of end of summer housekeeping! Fall is just around the corner and we're looking for a few new fashion public relations experts to add to our rotating roster of contributing talent! We're looking for PR agency owners, senior level publicists and fashion marketing consultants who can commit to contributing a minimum of two posts a month to the site. We consider our writers part of the family and do everything we can to support! Contributors get access to a private writer's-only Facebook group for special opportunities and to connect with other writers and the PR Couture team, a…
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    Mark My Words

  • The Recipe

    Mark Borkowski
    1 Sep 2014 | 7:16 am
    Identify the goal. Capitalise on every channel. Hook celebrity. Keep it simple… And fun! Make it immediate. Consider the power of viral multiplication. Allow participants to feel good. (Ensure its not really worthy.) Indulge the emotional connection. Sit back and watch it grow. ALS. It doesn’t matter if it’s not new. Kudos!
  • Call of Duty propaganda is Goebbels for new age

    Mark Borkowski
    21 Aug 2014 | 2:02 am
    For a split second I thought I was watching an episode of Homeland. The slaughter of the American journalist was styled with HD cameras using an arid backdrop straight from Breaking Bad. From the very beginning, Islamic State (IS) understood the culture they wanted to undermine and the need to create emotion among the crowd in doing so, and they are masterful at it. The past 24 hours has ushered in a new age for sadistic and sophisticated propaganda. In a Call of Duty era, the video employed the highest level of technical expertise, thought-through location and almost certainly an autocue to…
  • So what exactly IS reputation?

    Mark Borkowski
    19 Aug 2014 | 8:41 am
    We need to get used to the fact that these days there is no fixed mark on reputation.  Along with the Buzzfeed generation comes the hint that the old media traditions fail, with short form memes feeding the wires, and less emphasis on the elongated and researched story.  Brands and individuals must become comfortable with their imperfections and vulnerabilities because we have a crowd and a ‘can know anything’ psyche, where reputations are savaged in an instant and often with no grounding in reality.  The emotion of the crowd gathers momentum and careers along gathering falsehoods…
  • Scottish independence debate: ‘Salmond’s PR advisers should hold their heads in shame’

    Mark Borkowski
    6 Aug 2014 | 3:41 am
    Two hours that could change Scotland in a big TV debate. It’s big stuff. But as I settled down to watch Tuesday’s referendum TV showdown, I was slightly apprehensive. Would it be the much hyped game changer? Could it really be that good? Did someone mention Don King? This time it’s Alex Salmond versus Alistair Darling – independence versus the Union. Would the wedding limo chauffeur thrash the golf club accountant? A game of PR – cat on cat action. The referendum facts are fixed; the herd understands the nuances of a now familiar script – EU border controls, currency and all…
  • “Only the dead have seen the end of war…”

    Mark Borkowski
    6 Aug 2014 | 3:28 am
    They said it would be over by Christmas. But its horror was prolonged for four years, devouring a generation in suffering and slaughter. Anyway, I decided that today, on such a glorious summer day, I would make time for quiet reflection. Most of us spend too much time on what is urgent and not enough time on what is important. This short blog is my priority, fuelled by a desire to mull and consider as the world re-absorbs the magnitude of the outbreak of World War One. My focus is on two lost souls I am entwined with who perished in the hideous conflict, as the flaming winds of this gruesome…
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    Deirdre Breakenridge

  • Guest Post: The PR Generalist vs. The Industry Specialist

    Deirdre Breakenridge
    26 Aug 2014 | 6:21 am
    A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. I define myself as a PR generalist. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more.
  • How to Get Ahead in PR and in Business

    Deirdre Breakenridge
    20 Aug 2014 | 5:39 am
    I spent a good part of last week in Orlando at the Florida Public Relations Association (FPRA) Annual Conference. After my session concluded, there was one question, which stood out in my mind. I was so pleased to have a young professional approach me to ask, “How do you get ahead in public relations and in business? Answering this question is a way to think about where you are going professionally and how to propel yourself forward in your career.  Here are the tips and best practices that I shared: Never Let Them See You Sweat. Whether you’re in PR or any industry, you will spend a…
  • Guest Blog Post: What Does Being a Millennial Really Mean?

    Deirdre Breakenridge
    7 Aug 2014 | 11:49 am
    A Guest Post By Drew Slater It seems more and more businesses are trying to figure out Gen Y aka Millennials these days. First off…what is a Millennial? Some countries define the generation as anyone born from 1980 to the early 2000s; however, in the U.S. and the U.K. it is defined as anyone born from 1980 to the early 1990s – we’ll go with that one. As someone who is a Millennial, I want help businesses figure us out. I think there are some misconceptions out there, but in all seriousness…we are pretty awesome. (I may be biased.) Now, let’s think about this for a second. What does…
  • Part II: Finding The Time To Treat Every Meeting Like a First Interview

    Deirdre Breakenridge
    28 Jul 2014 | 8:11 am
    Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives. Of course, treating every meeting as if it were a first means more time and effort on your part. However, the extra energy equates to better relationships and more opportunities post meeting. If you’re wondering how to find some extra time, here are a few tips to uncover additional minutes in your day: #1: Stop checking email every five minutes. Determine…
  • Part I: Treat Every Meeting Like a First Interview

    Deirdre Breakenridge
    23 Jul 2014 | 10:09 am
    This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview.  A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting. You may choose to research through a Google search, finding articles, accessing the website, reviewing other interesting materials and checking out social media profiles, if you can access them. The exercise helps you learn about the people and the company culture. Your…
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    Solo PR Pro

  • 10 Tips to Keep Your Mood and Confidence High

    Karen Swim
    2 Sep 2014 | 5:00 am
    One of the many benefits of the solo lifestyle is having the ability to create and control your own work environment. There’s no Debbie Downer or Toxic Tom at the water cooler to derail your happiness! However, that benefit also means that we’re responsible for our own moods. If you work independently and you’re having a down day, there’s no one in the office or cube next door to perk you up. According to Health Central,  low self confidence is often the hidden source of depression, stress or anxiety. You may be feeling less than confident about a new project, client…
  • Self-Employed Health Insurance – Your Questions Answered

    Kellye Crane
    28 Aug 2014 | 6:13 am
    One of the most vexing challenges facing many self-employed solo and small businesses is health insurance – and this challenge has only become more complicated in recent years. This week, during our #SoloPR Topic Chat on Twitter, we were joined by Angus McRae, a 25-year veteran insurance broker who is extremely knowledgeable on the Affordable Care Act (ACA) and specializes in providing individual health insurance, from both private insurers as well as Read on to view the questions, top tweets, and to download the full transcript. We addressed top questions from the…
  • How to Smartly – and Cheaply – Automate Routine Social Media Posts

    Kellye Crane
    26 Aug 2014 | 5:00 am
    Isn’t it annoying that we’ve typically had to create a social media calendar in one format to plan our updates, and then copy/paste that information into another system for scheduling? What if you could have a single social media automation system that boils this process down to just one step – not for hundreds or thousands of dollars a month, but for less than $15 a month (maybe even free)? You can, and I’m going to show you how. At Solo PR, don’t endorse blanket or overdone automated sharing of social media posts. But there are some messages that call for some degree of…
  • #SoloPR Topic Chat Preview: Health Insurance

    Kellye Crane
    21 Aug 2014 | 5:00 am
    Next Wednesday, August 27, at 1-2 p.m. Eastern time (10-11 a.m. Pacific), we’re looking forward to our first #SoloPR Topic Chat on Twitter (Never participated in a Twitter chat? Here’s how!). We’ll be addressing one of the most vexing challenges facing many solo and small businesses: health insurance. Our guest will be Angus McRae, a 25-year veteran insurance broker who is extremely knowledgeable on the Affordable Care Act (ACA) and specializes in providing individual health insurance, from both private insurers as well as The questions for this chat will include: 1.
  • The Best Tools For Consultants to Manage and Promote Your Business

    Kellye Crane
    19 Aug 2014 | 5:00 am
    Welcome to the next installment of Solo PR Pro’s Tool School series! Designed to fight overwhelm, all this month we’re offering specific recommendations for services that are cost-effective for indies, and aren’t enterprise-focused or overkill for our needs. Last week, we talked about the tools that can help you with your client work, but don’t neglect your own business! Enhance your profitability with the tools below. Most of the tools listed here are free, though some are paid and a couple (noted with an asterisk*) are affiliate links that earn Solo PR Pro a commission, which help…
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    Paul Stallard's PR Blog

  • Please vote: The @BerkeleyPR website is up for design award

    Paul Stallard
    22 Aug 2014 | 2:28 am
    Our brilliant new website, created in-house by our super talemnted team is up for a design award but needs votes. The Awwwards recognise the talent and effort of the best web designers, developers and agencies in the world…….and I believe our team deserve to be sat alongside them. It literally takes no more than 30 […]
  • Seven tips for an out of office message

    Paul Stallard
    5 Aug 2014 | 3:30 am
    One of my good friends always has an out of office on. Mainly because she is travelling a lot with work but I am now used to receiving one every time I drop her a line. Hers are actually pretty good and matched with FB and Twitter updates I can generally work out if I […]
  • @Bytenight needs you #ThamesValley

    Paul Stallard
    23 Jul 2014 | 4:11 am
    At a time when most people are thinking about their summer holiday and relaxing on an exotic beach I am thinking about sleeping rough in Reading on a potentially cold and wet October night. Why would I be doing this? Well because I am a supporter of the fantastic charity event Byte Night that supports […]
  • Timekeeping tips to reach the top

    Paul Stallard
    23 Jul 2014 | 1:22 am
    I was sat on the exercise bike at the gym (honestly, I do go sometimes) and instead of pushing myself to feel the burn I was being a bit lazy and reading the June issue of GQ. One of the articles really caught my eye. It was by Paul Henderson who had interviewed five eminent […]
  • PR Week 2014 Shortlist – my experience as a judge

    Paul Stallard
    22 Jul 2014 | 5:21 am
    This week PR Week announced their shortlist for the 2014 awards, which I am delighted to say Berkeley PR has been listed in the best technology category. The previous week I had been involved in judging the awards (not the one we were shortlisted in though!!). What an experience. About a month ago I was […]
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    PR Meets Marketing

  • Top 3 Similarities and Differences Between Product Marketing and General Marketing

    Cece Salomon-Lee
    22 Aug 2014 | 7:02 am
    Earlier this year, I shifted from general marketing into product marketing. Since the move, I’ve found myself explaining the differences between the two. Yet I’ve realized there are many similarities. I’ve noticed these 3 ways that these roles are similar and different at the same time 1. Messaging and positioning – Product marketing requires strong skills in messaging and positioning like any good marketer. While a marketer may focus on corporate-level messages, product marketers drive how a company talks about their products internally and externally. 2. Personas –  While the…
  • The 5 W’s of Content Marketing

    Cece Salomon-Lee
    19 Feb 2014 | 4:02 pm
    Via Flickr Leol30 According to a study by MarketingProfs and the Content Marketing Institute, nearly 93% of marketers use content marketing today. I would even argue that public relations professionals whole job is about content marketing in one form or another. I had the opportunity to look at content marketing from the PR side as well as the marketing. Regardless of who’s doing it, content is more than putting words to paper and hoping that someone will read them. It starts with understanding the 5 “W’s” of Content: Who will consume the content I’m creating; What type of…
  • A Marketing Professional’s Letter to Telemarketers

    Cece Salomon-Lee
    28 Apr 2013 | 3:16 pm
    via Flickr by Seattle Municipal Archives Dear Telemarketers, I understand your job is difficult. You have to make dozens if not hundreds of calls every day. You have quotas to make. You’re judged not by the quality of your conversations but by the quantity that you make and how many result in the desired outcome. You have it rough and I don’t envy you. I receive a lot of these calls. On average 3-5 a week. I’m not sure how I ended up on these lists but I have a sneaky suspicion that those “free”subscriptions to industry publications exact the price of selling…
  • The Impact of Boston

    Cece Salomon-Lee
    20 Apr 2013 | 8:56 am
    This past week has transfixed the entire country. From the bombings at the Boston Marathon to the unbelievable climax in Watertown, I’ve been overwhelmed with a mix of emotions. * With my husband originating from Boston, there were waves of relief as each person checked in to say they were safe * Sadness as I learned about the lives forever changed by this heinous act * Empathy for our friends who were on shift at the hospitals receiving the injured * Elation as I watched the eventual capture of the infamous suspect #2 But what struck me most about this past week, as I can only begin to…
  • Presentation 101: The Brilliance of Speaking Simply

    Cece Salomon-Lee
    11 Sep 2012 | 8:17 pm
      The last two weeks has been a master class on how to present brilliantly or poorly as that may be. While I am admittedly a Democrat and mainly watched the Democrat National Conference, my points are not based on party affiliation. Rather it’s about the power of speaking simply to convey a message. This is an issue not related solely to politicians, but any person who presents publicly. A powerful speaker is remembered long after the speech has concluded. And the single quality that all memorable speakers have? Simplicity. Here are four tips to brilliant speaking: Tell a story…
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  • 5 Tips For Writing Great Social Media Content

    Megan Visanska-Hartwick
    21 Aug 2014 | 2:58 pm
    Share/SaveWriting on behalf of a brand is an important part of a PR pros job – and is a critical skill to master. Whether it’s a pitch, byline or press release, we’re expected to take a our client’s message and transform it into valuable  content that can be adapted to fit almost any medium. However, does that protocol change when you need to fit your message into a 140 character tweet or easy-to-read Facebook post? Social media is a vital aspect of any PR campaign and the key to success is the producing an actionable message that can be easily consumed by the target…
  • Breaking Through the Noise: Using Event Insights to Generate Coverage

    Brittany Bevacqua
    15 Jul 2014 | 10:56 am
    Share/SaveOne of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including: The event type – Is this a major conference, or a smaller, more intimate event? The people – Will the Apples and Googles of the world be there? Is media attending and are they taking meetings? How many people and/or companies will be there? The spend – Did you secure booth space, or are you flying solo? Are you a sponsor, or have an executive presenting in a session? The news – Will you make a “newsworthy”…
  • Media Relations: Four Steps to Turn a Reporter’s ‘No’ into a ‘Yes’

    Jess Sims
    3 Jul 2014 | 12:15 pm
    Share/SaveRejection is par for the course in public relations, especially if media relations is one of your duties. Editors, reporters, producers: there will be a time when you hear a “no” from each one of them (That is, if you hear back at all—but that’s another post) during some time in your career. Don’t take it personally; media outlets receive hundreds, if not thousands of emails and phone calls during a regular business day and they cannot answer, or say yes, to everybody. However, when you do receive some initial interest that ultimately turns into a “no,” there are a few…
  • From Response to Repair: Reputation Management in the Wake of a Crisis

    Justine Carroll
    25 Jun 2014 | 9:59 am
    Share/SaveWhen your company is facing a crisis, it’s critical to respond immediately. However, the long-term consequences of a crisis can be just as harmful to your brand’s image as the initial event. Though a strong crisis communications plan is essential, reputation management is an important part of ensuring that your brand is able to effectively repair its image long after the dust has settled. Below are four steps that will allow you to transition from response to repair in the wake of a crisis. 1. Consider your audience. By doing so, you bring awareness and cohesiveness to your…
  • Using Data to Drive Media Relations: 7 Tips for Success

    Steve Pludwin
    4 Jun 2014 | 10:51 am
    Share/SaveIn a culture where data is pervasive, numbers and statistics can be an especially compelling way to tell a story. Though it should be no surprise that communications professionals are more at home working with language than deciphering algorithms, when it comes to using data to build a successful media relations campaign, you don’t need an army of data scientists, statisticians and analysts to get the job done. In this post, we focus on seven tips that will help you put different types of data to work in order to drive media coverage and increase your organization’s share of…
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    Everything PR

  • Playing the Blame Game: Crisis Communications

    Cary Leibowitz
    26 Aug 2014 | 1:31 pm
    By Kate Connors, Senior Account Manager & Social Media Strategist at Media & Communications Strategies It is hard to forget the media frenzy and public sympathy that occurred after it was revealed that Foxconn Technology Group had an alarming number of suicide attempts and tragic deaths amongst their Chinese workforce. But what was even harder to forget? CEO Terry Gou’s response to the news, which was to blame personal problems amongst employees and ignore any potential work complications. Gou had a chance to be a hero. He could have started an investigation of employee conditions,…
  • 5 ways PR can Increase your Non-Profit Success

    Cary Leibowitz
    25 Aug 2014 | 6:26 am
    Ronn Torossian believes that service is ingrained in our country’s DNA. That’s one of the reasons he founded the Ronn Torossian Foundation. Seeing volunteers step up and selflessly take on a huge challenge is exciting and inspiring, giving them an opportunity to make a difference together is an even bigger thrill. No matter what your chosen cause – be it veterans, civic groups, health concerns, politics, or social issues – it’s incredibly gratifying to rally our neighbors to answer the call to make a difference. But to successfully connect otherwise willing volunteers and donors to…
  • Revealed! 4 secrets of negotiations for powerful women

    Cary Leibowitz
    22 Aug 2014 | 7:50 am
    Is it true that women can’t bargainAs a matter of factwomen can master negotiations just as well as menDuring a business meeting that involves negotiationswomen don’t like to be antagonistic or importunatethey hate to intimidate an opponent because they don’t want to hurt feelings and create a hostile environmentRather than showcase an aggressive behaviorwomen would rather keep their cool and use other techniques to win good dealsLet’shave a closer look at 4 main secrets women can use in negotiations Analytical skills Women leaders who are successful in business, like…
  • NY Times article puts Starbucks on Blast

    Cary Leibowitz
    22 Aug 2014 | 7:26 am
    If you ever doubted the power of the media to influence change in a major business, Ronn Torossian says you need to know about the recent tilt between Starbucks and the New York Times. Both contenders are legitimate titans, both in business and in the Big Apple. There’s a Starbucks on every corner (sometimes two) and, of course, the Times is the Paper of Record, here and the world over. Recently, the NYT published an article detailing the Starbucks practice of “clopening”; that is asking a worker to shut down at night and then come back a few hours later to open for the next day’s…
  • Brutally Foolish PR Move Puts Hotel in Hot Water

    Cary Leibowitz
    20 Aug 2014 | 9:12 am
    It might end up being one of the most misguided PR mistakes of the year, and by now it’s likely you have heard about Union Street Guest House … but for all the wrong reasons. The hotel, located in a prime location on the Hudson River, decided it would be a stellar idea to actually fine guests who made negative reviews online to the tune of $500 per incident. You read that right, $500 per comment… regardless of the legitimacy of the complaint. They may have continued with this bizarre gambit had the hotel not chosen to drop this fine on multiple guests at a single wedding ceremony.
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    Blog | Stalwart Communications

  • Memo to Division I Athletes - Own Up to Your Stupidity

    David Oates
    27 Aug 2014 | 10:42 pm
    If you don't, your day in the sun will turn into a PR nightmare and everything you've worked for will be gone in a New York minute. Isn't that right, recently named USC Captain turned suspended has been Josh Shaw?? LA TIMES - Josh Shaw admits he lied and is suspended by USC but questions remain By GARY KLEIN, LINDSEY THIRY Josh Shaw, a hero for a matter of hours, is now known for a lie. With the Trojans' opener against Fresno State just days away, the USC senior football team captain Wednesday told school officials he fabricated a story about rescuing a nephew in a pool and lied about how he…
  • My Internship Experience at Stalwart Communications

    David Oates
    21 Aug 2014 | 1:15 pm
    During my summer internship at Stalwart Communications I gained an incredible amount of experience.  Coming in as an intern, I did not know what to expect, but I had a few goals in mind. I really appreciate the help of everyone, and the willingness to teach me the things needed to thrive in the PR industry.  Some of my memorable experiences this year include going to KUSI and Fox 5 studios, our team building outing at Fitwall, Chargers training camp, and meeting Consumer Bob at gap intelligence! I enjoyed working with everyone, especially Elizabeth, she was my summer lifeguard! Thank You…
  • GoGo SqueeZ’s rotten crisis communication approach

    David Oates
    15 Aug 2014 | 3:43 pm
    As a mom, I’m always interested in product recalls or issues related to baby products. I recently came across a post in a Facebook group that called out GoGo SqueeZ, a company that makes baby food pouches. The mother took to the company’s Facebook page and shared (with a photo) that one of the pouches contained mold and as a result of her son eating it, he was hospitalized. How did GoGo SqueeZ respond? With a big, fat delete. When I read this, I couldn’t help but cringe. A company should never delete a comment like this. It not only makes them look guilty from the start, but what’s…
  • Don't forget to keep trying the new things

    David Oates
    14 Aug 2014 | 1:51 pm
    I try to use my blog, every month, as sort of a, “here is what I am thinking this week,” type deal; sometimes what I am thinking gets published, other times, not. I spent my entire college life hearing about how communication majors need to be able to do multiple things, after they graduate. With that mentality, I tried to make sure that I was well familiar with a variety of skills, ranging from website design, to audio and video editing, to video production and more. I never knew how true that pointer would end up being until recently, after working on several different duties, the past…
  • PR men and the pink ghetto

    David Oates
    11 Aug 2014 | 9:12 am
    One of our interns is a young man and we were discussing how he is somewhat of a unicorn in public relations. The handful of men I know in the industry are primarily in leadership roles. Ever since this conversation, I've been thinking a lot about the role women play in PR and gone down a rabbit hole of articles surrounding the topic. Particulary NPR's "In Tech Marketing Jobs, Women's Successes are Rarely Recognized" referencing Whitney Wolfe's struggles with the dating app Tinder and the overall treatment of female tech publicists.  Another friend asked me if I'd heard of the "pink ghetto."…
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  • Meet + Tweet: 15 (More) Pros to Follow

    Heather Whaling
    1 Sep 2014 | 4:30 am
    Make the most of your day off by connecting with some of the industry’s brightest minds (While you’re at it, don’t forget to sign up for our e-newsletter, A fresh AP[PR]OACH, to get a new Meet + Tweet suggestion sent to your inbox every Wednesday): @aerocles: Agency pro. Brand hacker. Columnist. Digital strategist. You name it, David Teicher has done it (or written about it). David’s varied expertise makes him a go-to guy for real-time industry news, trends and analysis … and a must-follow for smart, savvy PR pros. @CharlieCurve: The amount of wisdom Charlie Wollborg can pack into…
  • 5 PR Pitching Resources + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    29 Aug 2014 | 7:14 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  6 Golden Rules to Responding to Client Emails 297 Flabby Words and Phrases That Rob Your Writing of All Its Power Twitter Analytics Are Now Available to Everyone (And Here’s the Top Metric You Should Watch) Hyperlapse, Instagram’s New App, Is Like a $15,000 Video Setup in Your Hand Why Instagram’s New App is a Dream for Social Marketers 12 Marketers Already Experimenting With Instagram’s Hyperlapse App The Best and Worst Real-Time Marketing…
  • Simple Ways to Be a Better Writer + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    22 Aug 2014 | 6:41 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Why You Should Be Reading (and Writing For) Medium #Ferguson Exposes the Fault Lines Between Facebook and Twitter 5 Keys to Social Media Measurement For Every Network You’ll Never Guess the Best State for Women Entrepreneur Make Your Content More Shareable with These 5 Simple Tricks, Backed by Research 4 Things You Didn’t Know About Sephora’s Cross-Channel Social Strategy 10 Super Simple Ways to Be a Better Writer Twitter Now Officially Says Your…
  • House Rules

    Heather Whaling
    20 Aug 2014 | 6:07 am
    Plenty of agencies offer traditional and digital PR services. So, what makes Geben different? It’s the “house rules” we’ve created and play by. These are the guiding philosophies that shape how we approach our work, interact with clients/partners, and support each other. These 10 rules provide context for decision-making. It’s how I evaluate personnel, clients, partnerships and internal interactions. Just in the last week alone, I’ve turned to the house rules for guidance when weighing difficult decisions. Interestingly. the decision was far less difficult…
  • Double-Shot: Facebook “Like-Gating” Edition

    Heather Whaling
    18 Aug 2014 | 8:56 am
    If you’re new to prTini, the Double Shot is a semi-regular feature where I highlight two people, tools or timely articles that I recommend. The goal? A quick read with helpful, actionable takeaways. Since Facebook announced its plans to ban “like-gating” come November (Need a quick vocab lesson? Like-gating is just a fancy way of incentivizing fans to like your page through contests, giveaways, etc.), I’ve seen an onslaught of articles about what the move means for marketers. But, only a few really caught my attention. I hope you find them helpful, too! Jon Loomer…
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  • Food glorious food

    2 Sep 2014 | 1:00 am
    The highlight of my day today is that two colleagues have brought in cake to share with the rest of the office. Next week I’m already looking forward to a three person birthday celebration which will see a Czech colleague bringing cheese, salami and schnapps from his home village, and two other colleagues bringing home-made cake. What is it about free food in the office that makes our days so much brighter? According to a survey by Seamless, an online delivery and takeout service in the U.S. and U.K., 60% said that having company-provided food around the office “makes them feel more…
  • cows

    29 Aug 2014 | 7:57 am
    Because it’s Friday, and because it’s the last Friday in August – I’m blogging about cows on We Love today. A little known fact about me – I love cows. Always have. Can’t explain why, I just do. Driving through the countryside is quite dangerous for me because I get distracted when I see those little black and white dots on the hillside – or even better, up close to the fence so I can see them properly. One day I was driving back down south from university in Lancaster when a farmer was herding his cows from one field to another via a bridge over the…
  • An Account Manager minute

    28 Aug 2014 | 4:28 am
    Next up in my series of minutes with our team is Mike. Mike joined us earlier this year and it feels as if he’s been with us forever! He’s brilliant in a brainstorm, sensible under stress and terrific with top trends – over to you, Mike… What is your favourite thing about being an Account Manager (AM), especially agency side? The variety of work is a real positive but my absolute favourite thing is just getting to work so closely with our amazing clients. Getting under the skin of an organisation, learning what makes them tick and adapting to their way of life is…
  • The ALS Ice Bucket Challenge

    Dan Brown
    27 Aug 2014 | 8:30 am
    Over the past week it’s been impossible to ignore the latest internet craze – the ALS Ice Bucket Challenge. I would be very surprised if it hasn’t been dominating your Twitter and Facebook feeds along with just about every other social network out there. For those of you who aren’t aware, the challenge involves having a bucket of ice water thrown over your head in order to promote awareness of the illness Amyotrophic Lateral Sclerosis. Those who complete the challenge then proceed to nominate friends to do the challenge. If the nominated people have not completed the challenge in 24…
  • Saving internal communications time

    26 Aug 2014 | 5:34 am
    Employees’ time is, quite literally, money – so don’t waste it! The most valuable maxim for internal communicators is ‘take time to save time’. Spending an extra 15 minutes to edit copy will save one reader a few minutes, multiply that by hundreds of readers and you’ve saved hours of valuable worktime. A tightly edited article also prioritises ’need to know’ facts over the ‘nice to know’. As a result, internal communications are shorter, sharper and more effective. So, internal communicators should keep their fact-based news short and to the point, and always be…
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    Sword and the Script

  • Off Script #9: Steveology on PR, Content and Net Neutrality

    Frank Strong
    2 Sep 2014 | 3:00 am
    A few years ago, I met him out on the social media trail. How it happened, I can’t quite recall, but over time, we just sort of took to each other. Of all the things that Steve Farnsworth is – a man who counts IBM as a client, a regular on social media power lists, and ubiquity on the web – one that stands out for me is his approach-ability. He’s brilliant — and a genuinely good guy. One of the most amazing things about the web – indeed one we take for granted today – is the opportunity to meet people we might not ordinarily meet.  Steve and I are on opposite coasts, and…
  • As Google Authorship Ends, Finger Pointing Begins

    Frank Strong
    29 Aug 2014 | 2:14 pm
    Googler John Muller announced in a Google+ update that Google was ending its Authorship project. There was the usual, perhaps deserved, criticism of the search company – because it seems to dabble in products, gets users hooked and then dumps them both. “After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement. Suffice to say, the web community, particularly digital marketers, ought to be well used to this by now.  Google has killed more than 3,000 projects…
  • Are Trade Shows still a Good Place for PR Launches?

    Frank Strong
    26 Aug 2014 | 3:00 am
    by Frank Strong One hundred and forty seven. That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. For the most part, he runs his blog like a traditional news site, clearly has good industry contacts and always winds up involved in a couple of sessions. The blog is an industry staple, he’s plugged into the community and his name always winds up on industry conference media lists. The PR pitch deluge inevitably follows. When I gear up for a conference, it’s all I can do to knock out an endless stream of action items in…
  • Quotable: The Difference between Selling and Marketing

    Frank Strong
    24 Aug 2014 | 3:00 am
    by Frank Strong Click to enlarge image. When I left my previous gig, which was focused on the PR and marketing industry, one of my concerns was losing a step.  That’s partly proven true, since my day-to-day now, while still marketing, is focused on an entirely different industry. However, it’s also proven wrong because moving onto a different vertical market has also helped me look at marketing problems in new ways.  Last week, I found myself at an IT conference for the legal industry and one of the sessions focused on how to sell, or rather “market” IT project…
  • How to Get Ahead for the Young PR Account Executive

    Frank Strong
    12 Aug 2014 | 3:00 am
    by Frank Strong The salary would be a pay cut.  At $15,000 less than what I had previously earned that would translate to a difference of about $800 less per month. In an expensive city like Washington, DC, $800 was about what I paid in rent on my basement apartment.  The cut would hurt and I’d spend the next year or so living paycheck-to-paycheck, sweating the credit card bills and student loans I had racked up in graduate school. On the upside, this would be my first real gig at a tech PR agency.  It was my ticket into an industry where the perennial phrase “PR agency experience…
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    Crenshaw Communications

  • 7 Common PR Storytelling Sins

    Dorothy Crenshaw
    31 Aug 2014 | 6:35 am
    Most of the stories that PR and marketing professionals tell on behalf of the brands they represent fall into one of the classic story categories. Christopher Booker’s Seven Basic Plots, which has been adapted by major advertising creative directors like TBWA’s Rob Schwartz, outlines some of the most common. They range from the ever-powerful David vs Goliath archetype to the rags-to-riches myth and variations on the classic Hero’s Journey. But the obstacle – and the opportunity – for many public relations professionals is that we’ve spent years with an…
  • Five Ways To Get Great PR With Specialist Bloggers

    Nicholas Theccanat
    28 Aug 2014 | 3:31 pm
      Once relegated to the most esoteric of interests (think Philately or Dungeons and Dragons), specialist bloggers are now all over the media landscape, and PR professionals are paying attention. In fact, I’ve had consumer clients who were more interested in what an influential blogger said about their product than a mainstream news publication, especially when it comes to important lifestyle niches like craft beer or mobile devices. Like working with all media, however, there are certain points to keep in mind when dealing with these bloggers, who are often passionate experts in…
  • 7 Ways To Get More From Influencer PR And Marketing

    Dorothy Crenshaw
    25 Aug 2014 | 6:16 am
    A primary objective of an effective public relations program is visibility, of course. But often, it’s not enough. Building awareness for a new product or business is a fundamental basis for strategic PR, and it’s a very worthwhile one, but increasingly we are being challenged to “move the needle.” How can PR work harder to engage customers and encourage buying behavior? One way: it can leverage influence. And a great way to generate influence is to “borrow” it from those experts or individuals who already have the ability to persuade or move customers to action.
  • You Need A PR Playlist!

    Marijane Funess
    21 Aug 2014 | 9:30 am
    You probably have one to work out by, you may have made one when your last romance ended, or for your last vacation. But have you thought about a PR-themed playlist? Herewith, we present our take on the first few songs that might make up an industry list, curated to represent prime times in a PR professional’s life. It’s all there: the highs of winning a piece of business or scoring an exclusive, and the lows of ending a client relationship or watching a competitor get the story that should have been yours. Feel free to download our choices and add favorites of your own.
  • 11 Blogging Tips For Busy Perfectionists

    Dorothy Crenshaw
    19 Aug 2014 | 6:48 am
    “I have no time.” “What would I say?” “How could I keep it going?” These are questions that staff, clients, and colleagues have asked about maintaining a business blog. And they’re all fair questions and objections. Blogging isn’t always easy. If it were, everyone would do it. And even though it may seem like everyone is, blogging has dipped a little since its heyday, and blogs aren’t quite the community hub that they once were. But as outlined in a previous post, “6 Reasons PR People Should Blog,” it has many personal and…
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  • PRBC Bites: Tsk Tsk FB; Handy Tip for Android Users; $5 Logo?

    Nathan Burgess ("PRCog")
    10 Aug 2014 | 9:01 pm
    Facebook had quite a week last week…In “real” (applicable to the business, that is) news they’ve set a deadline on fan-gating of content or contests.  Which of course makes sense since having a fan like a page without spending some cash in the Facebook ad store is pretty worthless anyway. In more bizarre news the folks at FB finally carried through on their threat and turned off access to messages from the existing mobile app, requiring you to download the messenger app (or use the mobile site) if you want to send messages via mobile (why they didn’t integrate…
  • PRBC Bites: G+ in the Grave, Agency Provides Warranty on Former Employees, and {Censored}

    Nathan Burgess ("PRCog")
    6 Aug 2014 | 9:01 pm
    In case you missed it … It seems G+ is getting further stripped down with the spin-off of the photo side of things (which of course makes it more competitive with Flickr – Yahoo’s (who?) photo service). Some are taking it as “another sign that Google is planning to break down Google+.” Who knows, and in the long run, assuming no services on killed on the spot, does it really matter? On a somewhat dark note with some awesome karma – Ignite Social’s recently announced layoffs after the loss of a major client, has one very special upside – the…
  • What U.S. Presidents Have Taught us about PR and Reputation Management

    Kate Connors
    3 Aug 2014 | 9:01 pm
    Since before I can remember, I have been a fan of history. So it should come as no surprise that I learned my first lessons about public relations and reputation management from my U.S. history textbooks, and more specifically, from our former presidents. Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21st century. So for any of you who have ever questioned a history major as to why he or she entered into communications, here is a look at what the past taught me about my…
  • 3 Tips For A Home Run Pitch

    Heidi Sullivan
    31 Jul 2014 | 9:01 pm
    Your story is only as good as the people it entertains, and those inspired to share it with others. So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Now… how do you make the media care? 1. Construct a Highly Targeted Media List Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. I can’t tell you how many complaints we’ve heard of ‘blast’ or ‘spammy’ pitching from folks who pull media lists from databases (such as ours,…
  • Power to the People

    Lynda Starr
    29 Jun 2014 | 9:01 pm
    Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. In my experience, the most successful agencies are those that foster a productive, creative agency environment in which individual employees feel passionate about their work, feel empowered to bring new strategies, take initiative, and share a sense of team spirit. This…
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  • My Farewell To A Movement: Eight Years of BlogHer

    Jeremy Pepper
    26 Aug 2014 | 9:30 am
    Melancholy. That's probably the best word to describe BlogHer 14; it wasn't just me, but in talking to the women I've become friends with (around the world) at BlogHer, many of the veterans came to say goodbye to what has been an amazing 10 year ride.†My first BlogHer was the second year. I could't convince work to pay for it, or to allow me to skip work on Friday (amazing how the agencies wouldn't really grok it for a while - or still, for some struggling with social media and paid/earned media) but I went down to San Jose on Saturday and was allowed in (thanks Jory, I never forgot that).
  • The absolutely positively only PR lesson you need to learn from Bridgegate to be a better PR person

    Jeremy Pepper
    15 Jan 2014 | 6:29 pm
    Pick up the fucking phone.NB: I'm testing out Upworthy-style headlines for my posts. You like? NB: There's likely going to be an uproar about ethics and such from organizations that purport to represent PR. Ignore them. Those groups don't do PR in a real world, but in their own little fantasy worlds. The sky is probably pink there and there's only black and white, no grays.NB: If you don't know what Bridgegate is, and you're in PR, you're really depressing and should learn to read all news. Here's a link.NB: FUD always works. Always.
  • Nine Years of Blogging - And The Voice Doesn't Change

    Jeremy Pepper
    21 Aug 2012 | 8:27 am
    My blog-iversary was July 2.Nine years of semi-blogging on this Blogger platform that I pretty much refuse to leave, even though I have to do something with (the eventual idea was to aggregate everything on one page but my page does that well enough anyway). Plus, hard to replace SEO for 9 years.In the 9 years - yes, 9 years, longer than most other people besides a handful of others - I have seen people come and go. I've seen the "popular" bloggers in public relations turn to social media advocates, and then fall to the side of less importance because they, well, never…
  • Monday Morning QBing: Missoni for Target

    Jeremy Pepper
    19 Sep 2011 | 7:25 pm
    So this weekend, I went to Target to buy some stuff - you know, essentials like orange juice and Pop-Tarts - and pick up some Missoni for Target socks.Yes, I knew there was a run on the Missoni products, but I figured I was safe with socks ... but nope for both Targets (they're 1 mile away from each other, don't ask).Credit to Target - they did an amazing job with the pre-launch; they were in men's and women's fashion magazines, there was a great buzz built up for the launch.PR issues for Target - they were wiped out of products almost immediately, and the website was unable to sustain the…
  • Fools Rush In ... to new Social Media Sites

    Jeremy Pepper
    5 Jul 2011 | 7:19 pm
    Google+: it's the hottest thing in social media since, well, the last hottest thing (is that Empire Avenue or Quora or something else I'm missing?) But like all hot things, you get burnt if you jump in to fast.Now, we already had the Google+ social media posts - to the point that most of them are just drafting on a hot news item. Are most of them newsworthy or, well, necessary? No. Hell, some of them have just been based on the announcement.Okay, here's the skinny: Google+ has launched, and a land rush of social media and PR people - and technology pundits - got access. And they're…
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    Storytelling Techniques For Effective Business Communications

  • Never-before-seen Footage from “The Graduate”: Mr. McGuire Talking to Dustin Hoffman About Content

    Lou Hoffman
    1 Sep 2014 | 8:33 pm
    Everyone has the content religion. If you toil under the marketing umbrella, your updated job description likely includes the word “content.” And publications ranging from BuzzFeed to Fortune to BusinessInsider have created business units to address — that’s right — developing content for companies. Which explains why the mantra, “Content Is King,” has been chanted into the ground. We tend to think of this infatuation with content as a recent phenomenon, that the rise of digital media prompted the invention of content (now there’s a patent with value). But is this so? I…
  • Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher?

    Lou Hoffman
    26 Aug 2014 | 9:00 pm
    I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start). So when it comes to optimizing a website for search (SEO), it’s logical to turn to Google, not just scrutinizing what the company says, but also what it actually does. Here’s what I mean. Google’s swami of SEO Matt Cutts has been doing a slow burn on the topic of “guest posting for backlinks” for some time. In a…
  • Defining Thought Leadership in a Business Blog

    Lou Hoffman
    24 Aug 2014 | 8:33 pm
    As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Here’s what I mean and why it’s important to put yourself out there. When it comes to organic search, Google and other search engines place a premium on backlinks. They interpret backlinks as “votes” for the content. Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences. For the type of content that grades out as shareable, it’s typically not product information or…
  • The Tug of War Between Journalists and the Obama Administration in Defining Transparency

    Lou Hoffman
    20 Aug 2014 | 11:00 pm
    Naturally, journalists want more from the Obama administration. More openness. More access. More information. Given that the journalist’s agenda will always differ from the government’s agenda, it’s inevitable that a contentious dynamic shadows the relationship. This seems healthy to me so I wasn’t surprised to stumble across a recent letter from the Society of Professional Journalists (SPJ) addressed to the President asking for greater transparency. Ironically, I think the letter was more of a PR ploy and not exactly well done. Then again, it appears the organization’s version of a…
  • What’s the Story with Chinese Companies and Their Global Aspirations?

    Lou Hoffman
    18 Aug 2014 | 8:33 pm
    Yesterday in Beijing that question was at the heart of a roundtable we participated in involving Campaign Asia and the BBC. The very insights that Campaign Asia’s Jason Wincuinas offered on the topic in last week’s Q&A framed a lively discussion. As part of our preparation for the roundtable, we turned to the Forbes Global 2000, sifting through data on the ten largest Chinese state owned enterprises (SOEs), the ten largest non-SOEs, and the ten largest U.S. companies. While these companies represent only one piece of a complex puzzle, researching them still proved a revealing…
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    Your Story

  • Study: Brain Can Be Trained to Like Healthy Food

    2 Sep 2014 | 7:48 am
    The brain can be taught to prefer healthy food over unhealthy choices by creating a diet plan which will not leave a dieter hungry, a new study suggests. Researchers from Tufts University studied the part of the brain linked to reward and addiction in 13 overweight and obese men and women. Eight of the participants took part in a specially designed weight-loss program, while the other five adults were not. Both groups underwent magnetic resonance imaging brain scans at the start and at the end of a six-month study. The brain scans of those who followed the weight loss program revealed changes…
  • Congo Ebola Death Toll Climbs to 31

    2 Sep 2014 | 7:06 am
    The death toll of Ebola outbreak in the Djera region of northern Democratic Republic of Congon climbs to 31, local health officials said on Tuesday. The Ebola outbreak in Congo’s Equateur province is separate from an epidemic in the West African nations of Liberia, Guinea, and Sierra Leone that has claimed over 1,550 lives since it began in March. Meanwhile, Nigeria confirmed on Monday another Ebola case in the oil hub of Port Harcourt, raising the total confirmed infections to 17. A doctor in Port Harcourt died last week after treating someone who came in contact with the…
  • U.N. Warns Prices of Food Rising in Ebola-Affected Countries

    2 Sep 2014 | 6:28 am
    The United Nations warns on Tuesday that food prices are rising in Ebola-hit countries and it is likely to get worse because many farmers won’t be able to access fields during the upcoming harvests of rice and corn. The U.N. Food and Agriculture Organization said the imposed measures to control the spread of the deadly disease are driving the food prices up. In a market in Monrovia, the capital of Liberia, the price of cassava root increased as much as 150 percent. Cassava root is a staple in many West African diets. Health authorities and officials of countries affected of Ebola have…
  • Pistachios Help Reduce Type-2 Diabetes Risk

    2 Sep 2014 | 5:54 am
    Regular consumption of pistachios may help people reduced the risk to type-2 diabetes, research reveals. Scientists from the Spain’s Universitari Hospital of Sant Joan de Reus in Reus, and the Instituto de Salud Carlos III revealed that pre-diabetic individuals that ate about two ounces of pistachios each day  showed significant drop in blood sugar and insulin levels. Researchers studied 54 pre-diabetic adults who were split into two groups. Both groups were directed to maintain a calorie-regulated diet with 50% carbohydrates, 35% fat and 15% protein, using provided menus. The first…
  • Study : Mites can survive on human face

    2 Sep 2014 | 5:21 am
    A recent study has revealed that several tiny mites can survive on human face. The research also indicated that the survival of the tiny mites is irrespective of the hygiene condition and they cannot be removed even after multiple wash. The detailed research about the report was published in the online journal PLOS One. Scientists from the University of North Carolina have conducted the study.  The study states that the people above the age of 18 years are victim of the microscopic mites thriving on their face.  However, the scientists have also clarified that the mites are completely…
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    Online PR and social media agency - Liberate Media » Blog

  • Liberate Media at ESOMAR Congress

    Lloyd Gofton
    1 Sep 2014 | 2:10 am
      ESOMAR Congress begins next week (September 8th) in Nice, France. As the biggest event in the... The post Liberate Media at ESOMAR Congress appeared first on Online PR and social media agency - Liberate Media.
  • Case study – Turning WiFi Purple

    Lloyd Gofton
    22 Aug 2014 | 12:56 am
      We have published our latest case study detailing our work to date with Purple WiFi, the... The post Case study – Turning WiFi Purple appeared first on Online PR and social media agency - Liberate Media.
  • There is no secret to BuzzFeed’s success, it’s social supply and demand

    Lloyd Gofton
    14 Aug 2014 | 7:53 am
      BuzzFeed’s recent valuation of $850 million, following its $50 million in new venture capital from Andreessen... The post There is no secret to BuzzFeed’s success, it’s social supply and demand appeared first on Online PR and social media agency - Liberate Media.
  • New York hotel fines guests $500 for bad online reviews

    Lloyd Gofton
    5 Aug 2014 | 8:48 am
    The Union Street Guest House in New York has taken the interesting step of threatening to fine... The post New York hotel fines guests $500 for bad online reviews appeared first on Online PR and social media agency - Liberate Media.
  • Digital Transformation – how are we doing?

    Lloyd Gofton
    24 Jul 2014 | 8:12 am
    Earlier this week, Brian Solis announced the release of Altimeter Group’s second report on Digital Transformation. The... The post Digital Transformation – how are we doing? appeared first on Online PR and social media agency - Liberate Media.
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  • Creative Mornings Prague: Failure

    Honza Felt
    31 Aug 2014 | 8:28 am
    “Fail early, fail fast.” This entrepreneurial mantra has been embedded in my mind for a while. To learn more about the exciting phenomenon of screwing up, I have attended a Creative Mornings Prague lecture on failure and I learnt that… …whoa, back it up a bit! You want insight, yet you don’t even know who was offering them. Karel Janeček is a massively successful entrepreneur mathematician turned philanthropist. He founded the most prosperous Czech company specializing in algorithmic trading and providing liquidity for financial markets (huh?). Before he made it…
  • Hidden Gems from TED: Hacking

    Honza Felt
    12 Aug 2014 | 7:26 am
    As you may or may not know, I’m a massive TED freak. I love to dig into a topic and absorb as much as I can of it. This week, I delved into data security, systems vulnerability and even cyber espionage. Here is the best of TEDx talks on the subjects. Enjoy! Top Hacker Shows Us How It’s Done From hacking regular locks to credit cards and malaria, Pablos Holman’s talk underlines the importance of addressing and patching any system’s vulnerabilities. After you will have seen it, chances are you will not look at systems surrounding us the same way. Hacking 101 Frank Heidt…
  • The Future of Customer Service on Social Media

    Honza Felt
    17 May 2014 | 7:32 am
    The lines between customer care and social media marketing are becoming increasingly more blurred. Let’s look at the situation we find ourselves in. Customers are demanding better service. Companies are trying to create and maintain more personal outreach initiatives via social media. Social marketers are desperately trying to predict the future. Indeed, what does the future hold? Vít Horký from Brand Embassy and Lenka Krsová from Charles University tried to answer this pressing question at its #futurecare mini-conference this Wednesday. However, the star of the evening was Polle de…
  • AnonymouS Bar: Remember, Remember

    Honza Felt
    13 May 2014 | 8:19 am
    Although I write here more about PR or analytics, I could not pass up sharing my experience of one of the best bars in Prague. The second you set foot into AnonymouS Bar (Michalská 12), you know something is off-balance. You start feeling that this is a place unspoiled by the hegemony of the ruling elite. It’s a place where your inner rebel can retreat for an old-fashioned cocktail after blowing up British Houses of Parliament along with Old Bailey. Disclaimer: If you haven’t seen V for Vendetta, many cultural references of this place are not going to make sense. Seriously, watch…
  • WTF Is… Google Analytics Edition

    Honza Felt
    27 Apr 2014 | 5:06 am
    Whenever I talk to someone about Google Analytics, I often get asked about a lot of essential and easily accessible information. To make things easier for everybody, here is an overview of them. Enjoy. If you want to ask about something relating to GA, go for it in the comments or contact me directly. This post is going to expand as I add more questions, so watch it for some more information about GA. What is a session? What is the difference between a pageview and a visit? What is a conversion? What are metrics and what are dimensions? I don’t understand it! What is the difference between…
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    Public Relations Sydney

  • Media interview tips: How to prepare for TV, radio and print media interviews

    Catriona Pollard
    1 Sep 2014 | 8:21 pm
    When you’re asked to be interviewed in the media, it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Through understanding the unique requirements of each medium, you can put your best foot forward and have a successful interview that will benefit your business and your brand. Here are our top media interview tips for you to consider before your next media interview. Media interview tips Radio The main feature of radio is that it is a personal medium. Radio gives the illusion of a one-to-one…
  • How to effectively use an email newsletter in your business

    Catriona Pollard
    24 Aug 2014 | 3:00 pm
    Have you thought about developing an email newsletter for your business? Not only is it a great way to share your stories, it can also be a powerful marketing tool providing useful information to the reader while indirectly promoting your services. As part of any PR strategy a newsletter helps you improve communication channels with clients, share good news stories, share expertise through tips and also assist you in building a database of potential clients. Here are some tips to get you off to a strong start. Make it regular The first step is to ask yourself – are you committed to…
  • 5 Tips for great PR story angles

    Catriona Pollard
    18 Aug 2014 | 3:00 pm
    Journalists hate receiving generic story angles. They are often overwhelmed and overworked, so don’t have the time to come up with interesting angles related to your business. For this reason, it is essential to research the publication and the type of readers before you contact the journalist with your story idea. When you approach a journalist with a compelling and interesting PR story angle, you are much more likely to capture their attention and interest. Here are our five top tips for finding great PR story angles you can use to pitch to journalists. 1. Brainstorm using the…
  • The importance of having a media policy [example]

    Catriona Pollard
    11 Aug 2014 | 4:03 pm
    A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. You can review the topic and angle the journalist wants. You can convey your key messages with clarity and impact. The following is an example of a media policy which you can use for your business. It should be treated as one of your key policies and procedures. Example media policy All media calls are…
  • Monitoring and evaluation: An essential part of a public relations strategy

    Catriona Pollard
    4 Aug 2014 | 4:00 pm
    It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to effectively monitor and evaluate the implementation of their tactics. It is important to implement even the most basic procedures to ensure that practitioners understand what works and what doesn’t. Here are some ways to monitor:…
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    PR Fuel - Public Relations News & PR Tips

  • Don’t Ask Reporters for Interview Questions Ahead of Time

    29 Aug 2014 | 3:30 am
    So you are being interviewed and you’re nervous. Maybe it’s your first time as a small business owner to sit across from a reporter. Maybe you’ve finally hit the big time and are facing the national media. Or maybe it’s a negative—maybe you have to have a press conference or interview about a crisis your company is currently facing. Whatever the case, your palms are sweaty and you’re worried about the questions you are about to face. So you consider your options and you think you have found the answer to quell your anxiety. You’ll ask for the questions in advance! After all, why…
  • The Biggest Challenges to Getting Your Email Pitches Opened

    28 Aug 2014 | 3:30 am
    You want to turn your press releases into great news articles on sites that will get you plenty of attention. We know that crafting a great press release is the first step—but then what? You face some big challenges to even get those pitch emails opened up, much less have your press releases read. The key is to recognize those challenges and overcome them. So let’s get started recognizing! 1. You Have Lots of Competition. The biggest challenge you have is all the competition. Email boxes of normal people are already clogged with junk mail. Now imagine a reporter’s, with all the PR reps…
  • Morning Press Release Distribution Just Makes Sense

    27 Aug 2014 | 3:30 am
    I’ve been in the PR game for a long time. I started eReleases back in 1998, and during that time, I’ve sent hundreds of thousands of press releases for more than 15,000 clients. It’s safe to say that I’ve learned quite a bit about press release distribution during that time. And one of the most important lessons I’ve learned is that sending press releases in the morning tends to get the best results. Now, look, I’m not here to claim there’s some magic time for sending press releases that will automatically get them opened and have reporters knocking your door down to talk to…
  • How Your Press Release Service Could Be Killing Your Brand

    26 Aug 2014 | 3:30 am
    It sounds crazy – a press release service killing your brand. But make no mistake, it’s absolutely possible. Hire the wrong company to handle the writing and distribution of your press releases, and you could find your brand in a world of trouble. How could a press release service damage your brand?   Spamming the media—This is the most likely way for a press release service to ruin your brand. Unfortunately, a lot of service providers don’t have true relationships with journalists. They haven’t spent the time building their media list and getting reporters to opt in to…
  • Does Your Press Release Distribution Service Hit You with Hidden Fees?

    25 Aug 2014 | 3:30 am
    Okay, so you’ve written a newsworthy press release, and you’re ready to get it out to the media so they can cover your story and spread the word. Now, it’s time to choose a service for press release distribution. When choosing a press release distribution service, there are tons of different factors you need to consider, such as the extent of the distribution, the agency’s experience in your industry, their relationships with reporters, and the level of personal service and attention they give their clients. Of course, one unavoidable consideration is cost. While I’d never recommend…
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    72Point » Blog

  • So much for the silly season

    Doug Shields
    7 Aug 2014 | 6:01 am
    Well, that was that… ‘Silly season’, by far and away the best time of the year to deliver PR content to the UK’s national newspapers, passed by in a blur of war, death, phone hacking and paedophilia. (By the way, they are not in order of seriousness, they merely read quite nicely in that order). No room for tales of great white sharks being spotted off the Cornish coast this year – and subsequently very little room for PR stories. Last year was very different, the country was enjoying a feel good factor, the birth of the young Prince and Andy Murray’s…
  • Things you’d never see posted to Facebook

    Corinne Homer
    31 Jul 2014 | 2:56 am
    Here at 72Point, us Creatives (basically the survey-news equivalent of Apple geniuses, but better looking) like to head down to the board room every few days, briefs in hand, to conjure up enlightening ideas for you or your client. Each conference tends to follow the same path – we note the key themes of your brief, and from the conversations that follow, pin down some common opinions or day-to-day habits that are so relatable, they get us all talking over each other and spilling our tea. When comments such as ‘Oh God, me too!’ or ‘ALL my friends do that’ or ‘I think everyone…
  • Why summer is the time to shine on social media

    Jessica Riches
    24 Jul 2014 | 7:39 am
    We all know keeping company social channels fresh can be a difficult task. Especially when it comes to finding thatrelevant, original industry-related content. It’s even more arduous in the summer, with less people in the office keeping tabs on what the PR world is doing. We’re suggesting an easier approach to keeping your social channels updated – one that endears you to your clients. One that shows the human side and personality of your company. The summer months are perfect for this and, let’s face it, it’s more fun than posting articles and case studies about PR concepts…
  • How the marketing world sunk their teeth into Suarez

    Ruth Davison
    27 Jun 2014 | 6:27 am
    When I sat down to write this I had a lovely blog about World Cup PR stunts in my head. It was going to start with an ‘England are out, don’t be down, take a look at these’ type vibe but then #bitegate (as I’m affectionately calling it) happened and that went out of the window. The social media world ignited with hundreds of people’s creative viral images of Suarez in various chomping situations. My personal favourite was the iconic poster for Jaws with the Uruguayan superimposed onto the shark. Brilliant. But it was the real-time marketing and advertising that really caught my eye.
  • Press re-writes: 5 simple tips

    Gemma Francis
    20 Jun 2014 | 2:32 am
    For most PRs, writing a press release is one of the most important parts of the job. A conversation might initially sell the story to the news editor or journalist, but it’s the copy which ends up in the paper. And if the press release or copy isn’t up to scratch, even after the best pitch in the world, it could still end up with zero coverage. How many times have we been told that journalists are receiving hundreds of press releases every day, and only a fraction of them will be read, let alone end up being published in print or online? We have one shot, and we need to get it right. Of…
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    Translucid CommunicationsTranslucid Communications

  • Disclosure shouldn’t just be for bloggers

    Bob LeDrew
    14 Aug 2014 | 1:32 pm
    Over the last number of years, there’s been a great deal of discussion about disclosure in social media. In fact, the US Federal Trade Commission has had disclosure guidelines since 2000, and revised them just last year. Unfortunately, Canada hasn’t provided people working in social media with such guidelines. The federal organization responsible is the Competition Bureau, and there’s nothing directly addressing this issue yet. The Privacy Commissioner and Industry Canada also have fingers in the disclosure pie, but at this point, anyone in Canada could write about anything…
  • There’s a difference between a news hook and newsjacking

    Bob LeDrew
    13 Aug 2014 | 9:15 am
    When I used to do media relations for a university, I was — all modesty aside — pretty good with a news hook. When there was a disease outbreak, a political crisis, or whatever, I could find an expert in our faculty and get that person in front of microphones pretty darn quickly. I remember the big power outage in 2003. I got a call from a radio program doing crisis coverage asking if I had any experts in history of society before electricity. As it happened, I knew a great social historian who was both expert in that period of history and a good interview. I told the producer…
  • I’m not your best friend. I’m a prospect. UPDATED

    Bob LeDrew
    7 Aug 2014 | 7:59 am
    Like everyone else, I get inundated with marketing outreach all the time. Ads before YouTube videos. Newspapers. TV. Radio. Website banner ads. And on and on. And the phone. Which brings me to this. Got this yesterday, on our landline. (Yes, we have a landline, we’re dinosaurs, ha ha ha) A little context: We leased a Hyundai. In 2002. At the end of the lease, we returned it, and since that time, to my knowledge, we’ve got a flyer about once a year from the dealership. We haven’t had any interaction for eight years. And then we get this voicemail. I eagerly await this…
  • Doing your own advertising? Some tips

    Bob LeDrew
    9 Jul 2014 | 5:18 pm
    There’s a pattern that computers and technology have made apparent over and over. Pre-computers: music was recorded in expensive studios, controlled and distributed by labels. Post-computers: Computers come pre-loaded with free music recording software, and some of the music has gone on to great success. Pre-computers: books were bought by publishing companies, printed on giant presses, distributed to bookstores. Post-computers: anyone (like my friend Sue, for example) can write an e-book (Produce: The Art of Creating Digital Content Using Professional Production Techniques)and take…
  • Crisis is never far away -- be ready to respond.

    Bob LeDrew
    2 Jul 2014 | 11:26 am
    I’m writing this on the day after Canada Day, which always feels like the start of the week to me. Living in Canada’s capital city means that you’re going to get involved in some way, no matter how low-key, in our national celebration. Yesterday’s revelry took place in lots of heat and humidity, and in the afternoon, there was a tornado warning — something that isn’t exactly commonplace for Ottawa. Today, I was surprised by news that a music festival in my home province of Nova Scotia is cancelling its 2014 edition (scheduled for July 4-6) because a very…
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    Communications Conversations

  • The campaign approach to content–and how it’s killing brands (you can thank Barbie)

    2 Sep 2014 | 6:18 am
    Oh you remember the blitz back in late June. “Entrepeneur Barbie” was everywhere. Including LinkedIn. Predominantly, LinkedIn, actually. The new tagline: If you can dream it, you can be it. Fans could follow Barbie on LinkedIn for business inspiration (don’t laugh), news about her company (what?), and social media updates (I can’t wait to hear what Barbie has to say on social media!!!!!). I’m hardly alone in my skepticism–see what Forbes had to say about Entrepeneur Barbie. The whole thing had a huge campaign feel to it. And, according to Barbie/Mattel,…
  • How to avoid the content “click-flu”

    28 Aug 2014 | 7:37 am
    I wish I had come up with that term: “click flu.” It’s a term coined by Jake Athey in this NextWeb post. And, he shares some interesting analysis in the post.   His rationale: Companies are focusing too much on “snackable” content across social channels–to the point that they’re disappointing customers and potential customers and damaging brand reputations. He goes on to cite some pretty interesting facts: * Long-form articles (3,000-10,000 words) rack up far more social shares than those snackable content pieces (according to the HuffPo) *…
  • 6 golden rules to responding to client emails

    27 Aug 2014 | 6:17 am
    Thanks to my friend Allan Schoenberg, I ran across this Muse post the other day. While I applaud the concepts and ideas in this post (don’t we all?) the harsh and unfortunate reality is that email still rules all as a business communications tool. And it’s going to be next-to-impossible (fight the good fight!) to get colleagues and clients to adhere to these rules (not to mention the fact that I can’t IM or text most clients). And since email is still the gold standard of business communications (whether we like it or not), we’re still chained to it. Almost literally…
  • Is it all downhill from here?

    25 Aug 2014 | 6:38 am
    Yesterday, I turned 42. My “silver” birthday, as my son tells me. I had a great birthday, too. Maybe my favorite in recent memory. It started with a surprise round of golf (organized by my wife) with my brother, Mom and Dad. That would have been good enough on its own merits, since I haven’t played golf (amazingly) with those three people all together in probably 6-7 years (we used to play golf together fairly regularly in my younger years). But, I also managed to shoot 73–my best round in 10-plus years. Follow that up by an afternoon hanging with my kids and wife,…
  • The Talking Points Podcast: An interview with Lee Odden

    21 Aug 2014 | 6:11 am
    I’m posting this week’s Talking Points Podcast even though I didn’t participate in in! I’m up on the North Shore with my family for a few days so my co-host Kevin Hunt took the reins. It wasn’t the best podcast to miss either as Kevin interviews one of my favorite local bloggers, Lee Odden, owner of TopRank, author, and worldwide speaker. In the podcast, Lee talks about repurposing content, building an effective content strategy and PR lessons from the much-discussed Ice Bucket Challenge. I’ll be back next week–in the meantime, hope you enjoy this…
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    Flack Me RSS News Feed

  • Is the Quest for Content Killing Newspapers?

    Shawn Paul Wood
    2 Sep 8368 | 6:08 am
    Summary: Regretfully, it is no secret that newspapers -- particularly community publications or those in smaller markets -- are fighting each day just to stave off bankruptcy. Perhaps worse: irrelevance. What publishers are discovering more and more is that content really is king, and all that "news" mess isn't really what today's reader is interested in seeing in the headlines.
  • Newsroom Titles You'll Need to Know

    Doug Bedell
    2 Sep 6890 | 6:08 am
    Summary: Jim Romenesko takes us on a tour of one of today's new newsrooms, based on position descriptions at Gannett's Pensacola News Journal. Best as we can tell, the City Editor is now the Community Content Editor, or maybe the Content Coach. Preserve us! Better know who you're asking for well in advance. Take a tour, maybe, beforehand.
  • Ignored Every Time You Walk Into a Room? Try Something Else, Then.

    Jeannine Wheeler
    2 Sep 2085 | 6:08 am
    Summary: That's exactly what brands have done. After realizing that few consumers were paying attention to their traditional web ads, they've changed tactics. They had no other choice. Between 2000 and 2012, for example, the click-through rate for banner ads fell from 9% to 0.2%, resulting in 99.8% of them being ignored, according to Publigroup. Consequently, brands have gone native, and they're doing it brilliantly...
  • How Do You Look Out There? Building Reputations Online

    Doug Bedell
    2 Sep 2014 | 8:05 am
    Summary: Gini Dietrich has it right. Reputation exists online these days. Not exclusively, of course, but importantly. People head online as readily as pouring their morning coffee. No car to start or bus to take. We were in our local department store last week and found four check-out stations empty. It wasn't easy to buy underwear there.
  • Ketchum Provides Guidance on Twitter Analytics for PR Use

    Doug Bedell
    29 Aug 2014 | 7:17 am
    Summary: Now that Twitter has made Twitter Analytics available to all its users, Ketchum provides a blog post on "Twitter Analytics Demystified for Public Relations: It's Much More Than a Numbers Game." The post is a great service to Ketchum's PR colleagues everywhere.
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    fresh as.... A Mynt Public Relations Blog

  • Increase your Non-Profit Success with these 5 PR Tips

    26 Aug 2014 | 10:52 am
    I recently read an article on EverythingPR on the value and effectiveness of a well thought out public relations plan to bring attention and recognition to Non-profits.  These tips are excellent not only for the audience for Non-profits but across all organizations and industries.___________________________Connect the cause - Your communication needs to make the cause matter to your target market. If they read or view your communication and are unmoved, it’s your fault, not theirs. You need to teach them something in a way that makes them want to learn more. To surprise and invite and…
  • No One Has Ever Loved Carrots More Than This Puppy - The BarkPost

    15 Jul 2014 | 11:04 am
    No One Has Ever Loved Carrots More Than This Puppy - The BarkPost: Seriously, this pup could turn everyone into a vegetarian. Our company dog Phife was featured on BarkPost!! No One Has Ever Loved Carrots More Than This Puppy!!!! We are so proud of him and his love of carrots! 
  • Tweet Tweet......

    3 Jun 2014 | 2:40 pm
    All the cool kids are doing it…. connect with us on Twitter!!! 
  • San Diego's NextLevel Celebrates 15 Year Anniversary!!

    5 May 2014 | 4:17 pm
    A great local San Diego success story! NextLevel has reached a new landmark with 15 years of double-digit growth and support for local and national markets.  NextLevel celebrates this anniversary with great pride as the company remains organically funded, has thrived through two major recessions, a bubble and to this day, maintains a perfect record with zero complaints via the Better Business Bureau.  Started in 1999, NextLevel developed a fully redundant, high-availability internet backbone which was created for first responders and mission-critical clients, whose interruption of…
  • How To Write and Pitch a Bylined Article That WILL Get You Published

    22 Apr 2014 | 3:12 pm
    Great piece by intermarkadstream: By Sonia Blumstein, Account Supervisor at Intermark Group Is the traditional newspaper op-ed dead? We ask the question because according to the Newspaper Association of America (NAA), newspapers are dying, and so is their circulation. The NAA’s most recent report shows that the total circulation of newspapers is now just over 1,300 daily and 900 on Sundays. Total daily circulation has bottomed out at roughly 44 million. Sunday circulation, however, is up, just slightly, to approximately 49.5 million readers. Yet even today, an opinion-editorial (sometimes…
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    SF Chronicle

  • Own A Maine Lighthouse -- 43° 39’ 21” N, 70° 02’ 12” W

    2 Sep 2014 | 2:10 pm
    MeCC, Inc. - Harpswell, Maine, Can a small Maine fishing village of less than 4,000 people keep a federally abandoned surplus Maine lighthouse ownership within the town? Maybe it can by using Kickstarter and with everyone's help. Bidding now exceeds $240,000. Harpswell, Maine USA (PRWEB) September 02, 2014 This little fishing village in Maine has a BIG lighthouse challenge! Can a small town of less than 4,000 people in Maine help keep a federally abandoned surplus Maine lighthouse ownership within the town? Well, maybe it can by using Kickstarter and asking everyone to help! There are…
  • MWH Strengthens Position in Southern California Municipal Water & Wastewater Industry with Key Hires

    2 Sep 2014 | 2:00 pm
    Joe Lauria Joins MWH as Vice President and Area Manager of Orange County Operation. John Hanula, Senior Vice President to lead MWH Los Angeles Operation. Broomfield, CO (PRWEB) September 02, 2014 MWH Global, the global wet infrastructure sector leader and provider of strategic consulting, environmental engineering and construction services, today announced the expansion of the firm’s Southern California practice. The addition of vice presidents Joe Lauria and John Hanula provides increased expertise on a variety of water and wastewater issues for municipalities and companies operating in…
  • eDist Security Offering Security Technology Light Years Ahead

    2 Sep 2014 | 2:00 pm
    DSC’s PowerSeries Neo product line is now available from eDist Security. Mahwah, NJ (PRWEB) September 02, 2014 eDist Security now offers DSC’s newest security solution – the PowerSeries Neo collection. Becoming a wholesale distributor of PowerSeries Neo further solidifies the alliance that eDist has shared with DSC since early 2007. The PowerSeries Neo is the latest in security technology from DSC and connects the flexibility of a modular hardwired alarm system with an extensive line of wireless devices and peripherals. This provides the consumer with a remarkably comprehensive and…
  • World first: brings Cloud Project Management & Accounting to your Mobile

    2 Sep 2014 | 2:00 pm
    Avaza Software has launched the world's first online software suite for professional services companies that is fully optimized for smartphones. Sydney, Australia (PRWEB) September 02, 2014 Built for small to medium size businesses, has modules for project management & collaboration, timesheets, expense management & invoicing. Each of these modules can be used together or independently to suit a wide range of businesses. "Avaza is the easy software that helps you get work done, and get paid from anywhere." says co-founder Tim Kremer. "Freelancers,…
  • Chupamobile Raises $1.3M To Let Everyone Get In The Booming App Business

    2 Sep 2014 | 2:00 pm
    Chupamobile is the leading marketplace where everybody can buy and sell iOS and Android professional app templates ready to be customized and distributed on the App Stores. London, England (PRWEB) September 02, 2014 Chupamobile, the one-stop destination for anyone dreaming to launch an app or a game, announced today that it has completed a $1.3 million crowdfunding round through in 20 days since the launch. The funds will be used to support the growth and expansion of the Company. Thousands of apps and games have been built based on Chupamobile templates and have been published on the App…
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    The Red Rocket

  • The art of damage limitation: PR options for celebrities caught in the iCloud photo hack

    Phil Szomszor
    2 Sep 2014 | 12:48 am
    The celebrity iCloud nude photo hack scandal will go down as one of the biggest web stories of the year – and one that prompts debates across a wide range of issues, including privacy, public cloud security, and the sexual objectification of women. Plenty of other news outlets and blogs will cover these topics in coming days, weeks […] Phil Szomszor
  • Law firm salary survey reveals divisions between marketing chiefs and lawyers

    Phil Szomszor
    20 Aug 2014 | 2:17 pm
    Who would want to be a marketeer at a City law firm? Plenty I would imagine, if you can earn a salary of nearly half a million pounds, as a recent salary survey conducted by a recruitment firm has claimed. According to a piece in The Lawyer, marketing chiefs in the top law firms are remunerated […] Phil Szomszor
  • Bloggers: With great power, comes great responsibility

    Phil Szomszor
    3 Aug 2014 | 7:55 am
    Last week, Kevin Rawlinson posed the question, “In the online age, do bloggers wield too much power?” In a BBC article, he detailed a case in Northern Ireland where a shoe shop felt unfairly punished for a scathing online review written by a blogger. Last month, a French judge also ruled against a blogger, whose restaurant […] Phil Szomszor
  • Video Viral Of The Month: Assassins Creed Parkour

    Phil Szomszor
    30 Jul 2014 | 2:40 pm
    Here’s one of those video virals you’re probably only going to like if you’re a gaming fan, and a lover of the Assassins Creed franchise in particular. To promote the upcoming game, Unity, Ubisoft commissioned a real-life version set in modern-day Paris. Inevitably it involves parkour – or free-runners – to recreate many of the moves […] Phil Szomszor
  • Video Viral Of The Month: Look Up

    Phil Szomszor
    29 Jun 2014 | 9:02 am
    Look Up is a piece of video performance poetry by writer and performer Gary Turk (Gary_Turk). He describes it as, ” a lesson taught to us through a love story, in a world where we continue to find ways to make it easier for us to connect with one another, but always results in us spending […] Phil Szomszor
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  • August PR Takeaways

    Zoe Nageotte
    27 Aug 2014 | 1:44 pm
    Ah, August—the month where people try to grasp onto that fleeting summer feeling with their last chance at vacation time. But with everyone from Obama to your coworker grabbing their beach towels and high-tailing it out of the office, it can put the brakes on any business momentum. And with a ghost town of an office and newsroom, there are a few adjustments you should make to your marketing and communications strategy. Here are a few August PR takeaways to make the most out of a typically sluggish time of year: Avoid product news: If reporters are busy working on their tans, they certainly…
  • Survey Says: THIS is How to Pitch Media

    Jim Crook
    22 Aug 2014 | 8:55 am
    InkHouse’s approach to thought leadership involves defining a client’s point-of-view that supports its corporate position and validating that POV through industry analysis, data, or customer endorsement. So imagine our delight when we saw new survey data that validates our approach to media relations. Since our inception in the late 2000s our media relations work has been validated by consistent and on-message client coverage, but it’s also nice to have new data to back up our POV. This week on, Fractl marketing vice president Kelsey Libert published some pretty…
  • Twitter Changes its Timeline and Users Revolt

    Alison Morra
    21 Aug 2014 | 12:37 pm
    Much has been said this week about Twitter’s most recent changes to its timeline, and like in many instances when social media companies make changes to their products, users aren’t thrilled. If you haven’t heard, Twitter is now adding tweets to timelines from accounts users haven’t chosen to follow. Here’s what Twitter had to say about it in its support document on its website: When we identify a Tweet, an account to follow, or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see Tweets from accounts you don’t follow. We…
  • Why Facebook is Perfect for your #IceBucket Challenge Videos

    Kelly McFalls
    20 Aug 2014 | 9:02 pm
    HubSpot’s social media scientist Dan Zarrella  released results of a study examining the performance of Facebook post types for the last three and a half  years.  Of course some of your Facebook posts are always going to do better than others, depending on how you present what is happening that minute in the news, in your neighborhood or at the office.  No great surprise though that posts including photos are receiving the most likes.  After all, a picture does speak a thousand words, but posts that include just words have been declining for a while. One thing that was nice to see is…
  • “Sensing” a Big Opportunity—InkHouse and Occupational Disruption

    Jason Morris
    18 Aug 2014 | 11:32 am
    When I got into technology public relations back in 1998, we were approaching the peak of the Internet bubble. Just as technology was disrupting the business models of pretty much every company on the planet, PR was going through its own innovation cycle. We were shifting from faxing pitch letters and mailing press kits, to email and online press rooms. And while 2001 saw the Internet bubble pop in a big way, the societal, business and economic changes ushered in by the Internet boom were pervasive and lasting. The Industry Standard hit its peak during the .com era Fast forward ten years to…
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    Beyond the Wire

  • How to use a news release to: promote an event

    Amanda Laird
    2 Sep 2014 | 7:05 am
    Whether you’re looking to drive ticket sales and attendance, increase traffic to a webpage or garner media coverage, a news release is a great way to get the word out about your event. The next time you’re planning an event, include a news release or series of news releases in your publicity plan and use this checklist to make sure you include all the important components in your release! Include the W’s in the body of your release This might sound like a no brainer, but you’d be surprised! Answer all six of the W’s in the body of your release – who, what, where, when, why and who…
  • Worthy on the Web – August 29, 2014

    Amanda Laird
    29 Aug 2014 | 8:22 am
    Twitter seemed to dominate conversations on, er, Twitter, this week. So we’ve rounded up the best Twitter-focused reads for PR, media and communications types for our very first themed edition of Worthy on the Web. Tweet tweet! 23 Twitter Best Practices Whether you’re a newbie or a veteran Tweep, you’ll surely learn something new from this handy infographic that rounds up 23 best practices for using the microblogging platform. Twitter opens up analytics   This week Twitter opened up their analytics access to all users. Warning: visit only if you have the time to…
  • Worthy on the Web – August 22, 2014

    Amanda Laird
    22 Aug 2014 | 11:41 am
    Before you get a jump on your weekend, catch up on the week that was! Tabs ready? Here’s what we found worthy on the web in the world of PR, marketing and media this week. The end of the printed newspaper Two great pieces on the end of the printed newspaper made the rounds this week. Clay Shirky’s Last Call chronicles the decline of newspaper revenues and offers practical advice for journalists to prepare with the inevitable next wave of layoffs. Meanwhile, Will Steacy’s Deadline photo essay is a haunting look at the vanishing American newsroom. The changing role of public relations As…
  • CNW Targeted Industry Lists: Think outside the media list box

    Amanda Laird
    21 Aug 2014 | 5:45 am
    If you’ve ever been charged with maintaining a media list, you know that today’s ever-evolving media landscape makes it difficult to stay on top of who covers what in the news. It also means that savvy communicators need to be thinking of creative ways to reach industry influencers outside of traditional media. Enter CNW’s Targeted Industry Lists. Designed to supplement newswire distribution and in full accordance with CASL, our targeted lists consist of beat reporters, bloggers and other industry influencers interested in news releases issued by CNW clients across ten major industries,…
  • Planning for Video Success – Part 3: Your Tips!

    Jeffrey Vanderby
    19 Aug 2014 | 9:56 am
    Earlier this summer we tapped the communicators behind  last year’s most-viewed videos to find out what strategies they employed to ensure success (Hint: pre-production and distribution planning.) We also asked YOU to submit your best tips for planning for video success for the chance to win a free video package from CNW, including production and distribution. Contest winner Rick Martin, Director of Marketing at Salient Medical Solutions Inc., had these words of widsom to share: “Three words when it comes to planning for video success… storyboard, storyboard, storyboard!”…
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    Susan Marie

  • ALS Ice Bucket Challenge

    24 Aug 2014 | 4:28 pm
    Here is my way of supporting ALS by taking part in the #ALSIceBucketChallenge   Thanks to Pete Frates, outfielder Boston College, who began this challenge to spread positive awareness for his disease in 2013-14 after being diagnosed with ALS at the age of 27 in 2013.  ALS [Amyotrophic lateral sclerosis] is a neurodegenerative disease that affects nerve cells in the brain and
  • Walden; or, Life in the Woods by Henry David Thoreau

    23 Aug 2014 | 11:00 am
    Thoreau, naturalist and early environmentalist, spent two years on Walden Pond in 1845, land owned by Ralph Waldo Emerson. The result of Thoreau's two year relation with nature, to him, his religion, was the moments he observed nature in all of its holiness, simultaneously observing his own state of mind and being, as well as those who came to visit. Thoreau also managed to compare
  • Sacrificial, Soul, Sickness [in Rebelle Society]

    14 Aug 2014 | 10:54 pm
    Sacrificial, Soul, Sickness By Susan Marie 1st Published HERE in Rebelle Society    {Francesca Woodman} Sacrifice the sickness in your soul. Do it. Now. I dare you. It is not that hard, really, when you think about it. Wait, I don’t even want you to think about anything at all. Just as I am here typing these words coming directly from an unknown source greater than
  • "The Forty Rules of Love" and "The Giver"

    12 Aug 2014 | 1:40 pm
    “Love exists within each of us from the moment we are born and waits to be discovered from then on.”    Elif Shafak, The Forty Rules of Love   This volume is a most enlightening work encompassing the meaning of unconditional love for all beings and states of being, the absolute divine essence of pure love, and the majestic states of spirituality.  “Every true
  • Palestine, Ramallah, West Bank, Gaza . . .

    10 Jul 2014 | 11:21 pm
    - PEACE -
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    Crawford Public Relations

  • Subsentio President Steve Bock Featured in TMCNet

    6 Aug 2014 | 1:10 pm
        Subsentio President Steve Bock is headlining ITEXPO in Las Vegas with a dramatic presentation, “Wiretapping Up Close and Personal,” demonstrating a real life scenario in which lawful intercept technology was used to prevent a planned gangland murder and apprehend all six targets involved in the plot. Bock will also give an interactive “Risk Assessment” that lets participating telcos, wireless carriers and cloud providers quickly test their compliance with the Communications Assistance for Law Enforcement Act (CALEA).  Click here to read the full story on…
  • Razorsight President and CAO Chris Checco Featured in Data Science Weekly

    8 Jul 2014 | 3:49 am
    Chris Checco With all the hype over Big Data, many assume that advanced analytics is a phenomenon of the past few years. Interviewed by Data Science Weekly, Razorsight President and Chief Analytics Officer Chris Checco points out that, in fact, the techniques of Big Data have been around “for decades” in industries such as agriculture and finance. What’s different? — the adoption curve. Many industries we might assume are leading edge — telecom, for example — are just now catching up. The biggest change in recent years is the advent of cloud-based advanced…
  • Razorsight CEO Charlie Thomas on The “Next Big Thing” in Analytics — Addressable Ads

    28 Jun 2014 | 3:18 am
    Charlie Thomas The days when we gather around the social media cooler to chat about the previous night’s SuperBowl ads — arguably the advertising world’s crowning achievement every year — may have reached a peak. Soon to supplement conventional commercials: addressable ads that target the specific needs, interests and buying proclivities of the individual “in the moment,” using live streaming data. Not just one day per year. Every day. Headlining the current issue of insideBIGDATA: an interview with Razorsight CEO Charlie Thomas showcasing the many facets…
  • ZEST WP — Marketing Automation for Everyman?

    31 May 2014 | 5:56 am
    Adarsh Thampy It was only a matter of time. Some smart coder with marketing savvy would get fed up with the exorbitant rates charged by HubSpot (read “Google-owned”), Oracle Eloqua and others of that ilk, and come up with a WordPress plug-in that does everything they do, but this time completely free of charge. Well, folks — at least those of you who’ve dreamed of doing inbound marketing without shelling out a minimum $10K/year and up to $30K and more — your fondest wishes are about to come true in the form of ZEST WP. First, meet its author: Mr. Adarsh Thampy.
  • Walter Pincus: NSA’s Clean Slate on Civil Liberties

    20 May 2014 | 9:22 pm
    Buried midway in an opinion piece published by Walter Pincus in The Washington Post: Nearly a year after Ed Snowden began releasing secret NSA documents, for the express purpose of demonstrating the evil done by a government supposedly run amok spying on Americans, one fact stands out: “Nothing yet disclosed from those thousands of leaked documents shows the NSA-collected information had been used to violate anyone’s civil liberties.” You heard the man. Not one single instance where anyone — not Ed Snowden, not Glenn Greenwald nor any member of the press honored with a…
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    Melissa Cassera

  • Business Plan? Snore. What’s your Happy Plan?

    26 Aug 2014 | 4:23 pm
    I recently journeyed to Sweden with a friend to visit my homeland — I’m ½ Swedish and ½ Italian: a real-life Swedish meatball! — and savor a much-needed internet-detox. As Alex and I sat down to enjoy a flight of Swedish craft beers and a cheese plate that could feed the Targaryen army, we started talking about our dreams + ambitions for 2015. When it was my turn to share, I shrugged and popped a piece of crisp-on-the-edges, perfectly-melty baked goat cheese into my mouth. “I don’t know. I’ve been going through a rough time and I’m feeling a little blah. Like I can’t even…
  • Ideas are bullshit. Finishing is sexy.

    18 Aug 2014 | 11:06 am
    “I have a confession,” my friend half-whispered. “There’s something I’ve been hearing from lots of clients, lately, and it’s driving me crazy.” My friend is a successful consultant, like me. She almost never complains about anything, ever, so I was immediately intrigued. Hot entrepreneur gossip, coming down the pipe! “OMG. WHAT?! Tell me!” I said, nearly spilling my iced latte down my shirt with excitement. “Well…” she said. “It’s when people say things like, ‘I’m an idea generator! That’s what I do best. I’m amazing at generating ideas. But I’m just not…
  • Got a “problem child” client who just … won’t … behave? How to control the situation like Christian Grey.

    12 Aug 2014 | 6:31 pm
    Unless you live under a rock, you’re probably familiar with Fifty Shades of Grey. Tortured billionaire falls for innocent girl. Madness ensues. The overlying theme of the book? CONTROL. The male love interest, Christian Grey, craves total control. And — at least, before the doe-eyed Anastasia stumbles into his office and rattles his entire world — he won’t settle for anything less. Christian is so obsessed with control that he creates an iron-clad contract that all of his girlfriends, or rather “submissives,” must adhere to. His expectations are crystal-clear. There is no “gray…
  • How to be a beginner … again. (And why it’s one of the BEST things you can do for your business and life.)

    3 Aug 2014 | 2:18 pm
    After my Epic Foot Fracture of 2014, I wasn’t allowed to move for basically six weeks. The minute I got the “OK” from the doctor to start walking and gently exercising again, I was stoked. Exercise is major stress reliever for me, and I also get my best writing ideas while working out (hello, steamy screenplay scenes!) I felt pretty weak and floppy after spending six weeks mostly-horizontal, so I hired a trainer to help me get back into my groove. During my first session with the trainer, I had to fill out a packet of paperwork. One question read: What Level Are You? Beginner.
  • “Make a choice.” What great actors can teach us about running a business.

    16 Jul 2014 | 10:17 am
    Back in the days when I was an indie film actress, directors and drama coaches would often say to me: “Make a choice.” It’s good advice for actors — and anyone who’s doing creative work, including building a brand, blogging or running a business. What it means is … if you’ve been cast in the role of, say, a female police officer, you have to make a choice. Lots of choices, actually. You have to choose … : If she’s going to be a 100% badass, never showing a moment a weakness … or if she’ll reveal her vulnerability, at the edges? : If she’s going to deliver her lines…
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    Beckerman PR » Blog

  • Stay in Shape This Off-Season

    Greg Menken
    14 Aug 2014 | 10:55 am
    Two weeks till Labor Day. Everything seems to slow down during these final dog days of summer – clients take vacation, people rush home for an early start to the weekend, and it just seems natural to take things easy. But September 2 will be here before you know it, marking the start of a mad rush of business activity through the end of the year. For many industries, public relations included, the last four months of the year is a critical period to do well by clients, chase new leads, and close new business in advance of the New Year. If the fall is business season, the last few weeks of…
  • Work-Live Integration Driving the New Wave of Development

    Christa Segalini
    8 Aug 2014 | 7:20 am
    We are witnessing a shift from work-life balance to work-life integration, observed during Bisnow’s recent summit, “The Future of the Far West Side”. The panel discussions, one moderated by Beckerman client and Avison Young Tri-State President Arthur Mirante, featured some of New York City’s leading real estate minds discussing how the industry is adapting to a new age of workers. The numbers speak for themselves; the millennial generation is projected to climb to 50% of the overall workforce within five years and 75% within 15 years (Forbes), and real estate…
  • It’s TIME For The Magazine Industry to Adapt to Survive

    Sara Petherbridge
    11 Jul 2014 | 11:58 am
    People are wondering what will become of Time Inc., after the one-time pioneer of the weekly news-magazine business was dismissed from Time Warner Inc. with little more than a slap on the back and a “thanks for coming.”   With subscriptions and ad-income on a steady decline and no bounce back in sight, the publishing giant has a lot to think about. Of course, Time Inc. isn’t the only magazine company searching for ways to turn a profit; the magazine industry as a whole is experiencing the same decline in readership and thus loss of interest from companies looking to advertise their…
  • To Forgive May Be Divine, Donald Sterling, But An Apology’s No Panacea

    Shlomo Morgulis
    13 Jun 2014 | 9:40 am
    Those of us who work in crisis communications are very well aware of the importance of apologies. When an error has been made, shareholders, the government, customers, and the general public want to know that the issue is being taken seriously, and that those responsible feel remorse.  So, before any potential remedies are even considered, a mea culpa is almost always in order. Of course, an apology is no panacea, as Paula Deen learned after someone leaked to the media her admission in a deposition that she had used a racial epithet in the past. She quickly issued public apologies; but even…
  • Bitcoin Explained. Or Not.

    Kyle Kirkpatrick
    30 May 2014 | 9:10 am
    If you were to take a look at my search history – please don’t, by the way – you’d see a string of increasingly desperate queries once you got to the B’s: bitcoin bitcoin vs. cash what is bitcoin bitcoin explained bitcoin explained youtube bitcoin for dummies plz help me, I still don’t understand bitcoin OK, fine, I made the last one up. But still, the road to understanding Bitcoin has been a long and arduous one for me. I’ve quite literally spent hours of my semiprecious time (more than any high school research paper, I’d reckon) trying to wrap my mind…
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  • How to Be a Communications Pro In 6 Great Books

    James Mignano
    25 Aug 2014 | 2:59 pm
      A person who won’t read has no advantage over one who can’t read.  —Mark Twain   You want to be communications superstar? Then hit the books. I’ll admit it: College assignments that demanded lots of reading also caused me to procrastinate. But since graduating, reading has become a hobby. Being well-read on Twitter and keeping up with your favorite communications blogs only goes so far. In order to become a pro, take a page from my playbook and immerse yourself in these paper heavyweights highlighting modern communications and the tech that makes it possible. [caption…
  • SXSW 2015 Interactive Panel Voting Underway

    20 Aug 2014 | 5:34 pm
    SXSW 2015 is quickly approaching, and planning for the Interactive festival has already begun. Text100 and its clients submitted panels focused on timely themes and relevant topics that are sure to be crowd pleasers—though, that alone doesn't guarantee they'll see the light of day. To make the cut, we could use your help. SXSW 2015 Advisory Boards control about 40 percent the vote, with another 30 percent coming from SXSW 2015 staff. The rest comes from the public. Below, you'll find a list of our submitted panels with complete descriptions and details. Take a look, and if you…
  • Public Relations Experts Focus On Future At #HypertextLIVE

    Vince Abbate
    6 Aug 2014 | 2:08 pm
      [caption id="attachment_9861" align="aligncenter" width="600"] #HypertextLIVE featured experts from Text100, Republic Publishing, Redshift Research, Cisco, Xerox, Juniper Networks, and Gartner.[/caption] On July 29, we brought together a group of Silicon Valley’s most influential marketing and communications professionals for this year’s Bay Area edition of #HypertextLIVE, a friendly debate and exploration of insights from our recently published research study, “Influence Index: Paving the Path to Advocacy.” While not every public relations expert agreed on the perfect…
  • Jive Joins the Text100 Family

    Aedhmar Hynes
    1 Aug 2014 | 9:57 am
    As I visit Text100 offices around the globe, I’m constantly struck by the amazing brands that we have the privilege to represent.  I often think about why we work with the brands we work with, what brings us together as partners.  Every story is different and today I’m happy to share with you the story of one of our newest clients, Jive Software. Jive provides modern communication and collaboration solutions for businesses. Simply put, Jive helps people work better together. And they’re uniquely positioned to do that because they’re the only company that recognizes that, in order…
  • A Serial Entrepreneur’s View on the Evolving Tech Landscape

    Caroline Pennartz
    7 Jul 2014 | 7:00 am
    Text100 Boston sat down recently with startup veteran and serial entrepreneur Raju Rishi to discuss trends in the technology industry and how companies can stand out in today’s crowded marketplace. Raju shared some valuable insights on everything from content to data analytics that are valuable for both startups and marketers alike. Below are the highlights from our conversation. The Importance of Analytics Today’s technology world is all about analytics. Things that were once considered an art (like marketing) are now being approached as science. Marketing tactics and results are more…
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    The Access Point

  • Embracing change with an eye on the future

    Susan Butenhoff
    19 Aug 2014 | 7:05 am
    For me, one of the most powerful quotes I have tried to live my life by is from John F. Kennedy: “Change is the law of life. And those who look only to the past or present are certain to miss the future.” Change can be hard, especially when we believe we have mastered what we do, who we are and where we fit in the world. But there comes a time when the opportunity to step up and change the status quo, start a new chapter and embrace new challenges is so right that you wonder why you had any hesitation. The time for change is now and it is exciting – not only for me as the founder of…
  • Leadership Lessons for a VUCA World

    Susan Butenhoff
    10 Jun 2014 | 10:50 am
    Three decades after I graduated from Cambridge University, I found myself receiving a new diploma while Pomp and Circumstance played. This weekend I graduated from the Omnicom University Senior Management Program. This  program, which just celebrated its 20th anniversary, is conducted over a one year period at Babson College in Wellesley, MA where 55 senior Omnicom marketing executives gather from all over the world to learn from renowned lecturers from Harvard Business School.  We held spirited debates based on HBS case studies that included the rise and fall of Lehman Bros. and…
  • HR Beware: Secret introduces “Secret Dens”

    Trevor Jonas
    9 Jun 2014 | 2:21 pm
    Earlier this year the so-called “anonymous” social network Secret launched. The company quickly captured the attention of the technology, social media and Silicon Valley crowds–though not always for the best reasons. Shortly after SXSW the company secured a round of funding, launched its app on the Android platform (it was previously iOS only) and added support for multiple languages. Despite all this, the app feels like it is only used by a very small handful of poeple who live their lives outside the aforementioned social media/Silicon Valley bubble. Today, Secret…
  • Video Game Public Relations: Outlier or Possible Blueprint?

    Access Digital
    9 Jun 2014 | 10:02 am
    Managing and running public relations for the gaming industry is a different animal. While this isn’t breaking news to anyone who has done public relations for video games in the last decade, our industry’s recent emphasis on storytelling warrants investigation into whether video game public relations has earned its long awaited moment in the sun. In advance of the biggest gaming conference of the year, Electronic Entertainment Expo or E3, let’s take a look at where gamer relations fit into the current age of public relations. Whether you work at an agency as I do, in-house, or as a…
  • Meet the Staff: Samantha Owyang

    Access Digital
    5 Jun 2014 | 7:07 am
    They’re invaluable to what we do and how efficiently we can do it. We’re proud to have a new crew of employees at Access and we’d love for you to get to know them. Here’s a quick Q&A with Samantha Owyang, an assistant account executive in our San Francisco office. Where are you from and how did you hear of Access? I was born and raised in the Bay Area, but went to school in southern California at UC Irvine. While I was finishing my last internship, I was looking to return to the Bay Area and found Access via a referral. Your role at Access includes… I work on a mix of tech,…
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    who. what. where. when. why. how.

  • Forced to unplug and re-connect

    Deanna White
    9 Aug 2014 | 4:22 pm
    Today marks day number three without my iPhone. I’ve read about others who have unplugged by choice and remember thinking to myself that was something I doubt I could adapt to easily. I’m first to admit I have an unhealthy relationship with my phone. I’m constantly checking email, reading news stories and dabbling in my social media accounts.  My out-of-office message even says that although I’m on vacation, I’m still available. That’s telling. But when you have an accident like I did, cracking the face of my iPhone that renders it unusable, you have no choice but to unplug……
  • PR in the high school cafeteria

    Deanna White
    23 May 2014 | 3:28 pm
    This is the best description of PR we’ve read in a long time and one we can all relate to… “Think back to high school. For most of us, high school was full of painful moments of awkwardness, rejection and alienation… like the cafeteria during lunch when you were trying to find a place to sit. Photo Credit: PR is a lot like navigating that cafeteria minefield… but instead of trying to find a seat at the “cool kids’ lunch table” for ourselves, we’re trying to help a client find a seat where their customers are. In the business world, it’s the…
  • how technology has changed how we tell brand stories

    Deanna White
    17 May 2014 | 4:28 am
    Who remembers this? It was similar to our first home PC, bulky equipment that required you to dial into a modem number and attach the phone receiver to a coupling device. I also remember our first home PC game, it was a text based treasure hunt where you mapped out the adventure in your mind. My, how times have changed. My daughter now uses skype to show her friends her latest craft project and connects with her grandparents 8 hours away to help her with her homework. She uses her laptop to find answers to questions and as a science lover, discovers new and exciting creatures that live half…
  • How many twitter accounts do you manage?

    Deanna White
    23 Mar 2014 | 8:53 pm
    I used to have two twitter accounts. One for my business dedicated to PR tweets and a personal account where I tweeted daily quips and shared content derived from followers with similar interests.  I learned very quickly that the two  were not mutually exclusive. I deleted my personal account with thousands of followers and invited  them to follow me @storylinePR.  I wanted my customers and online friends to get to know me on both a professional and personal level. Why? Because building personal relationships for business is a good thing. My advice? Stop. If you find yourself a switching…
  • More on creating brand stories

    Deanna White
    21 Mar 2014 | 8:27 am
    Some of the largest and savviest organizations are using “brand stories” and content marketing as a core foundation of their marketing efforts and are discovering that storytelling is very powerful in the world PR.  I share the concept of creating content to tell brand stories in a guest blog post on Lola Design’s branding site. Rather than tug on the sleeves of the media and beg for mentions, why not tell your brand story with valuable content journalists, your customers and prospects will want to share? _______________ About the Author Deanna White has always been passionate about…
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    Communiqué PR Blog

  • What Journalists Want: Findings from the 2014 Business Wire Media Survey

    Sarah Elson
    29 Aug 2014 | 9:00 am
    As PR professionals, we are constantly trying to get into journalists’ heads to determine what they’re looking for from us. What kinds of multimedia elements are most helpful? How in-depth should our pitches be? Should we engage reporters on Twitter? Luckily Business Wire might have some of the answers. It recently conducted a media survey in which it asked a wide range of journalists 30 questions to determine the latest trends in media relations and provide a better understanding of journalists’ preferences around working with PR professionals. The survey starts off with some…
  • The Tech Boom & VC Influence: Why Seattle is the Next Silicon Valley

    Richard L. Tso
    28 Aug 2014 | 9:00 am
    Quentin Hardy of The New York Times recently wrote a story that positions Seattle as the next tech capital, highlighting a trend that is changing the way people think about the Emerald City. For a city mostly known as the birthplace of Starbucks, the Seahawks and rain, a recent influx of Silicon Valley venture capital investments and big wigs like Facebook, Google, eBay and Twitter have finally placed Seattle as the emerging epicenter of cloud-computing, datacenters and innovation. The topic of Seattle as a major technology center fueled a recent panel discussion at a luncheon hosted by…
  • The Art of Apologizing on Twitter

    Maddie Beck
    22 Aug 2014 | 9:00 am
    As Twitter’s popularity and user base have rapidly grown in the last eight years, companies have used this as an opportunity to engage customers on the social networking and micro-blogging site. Twitter has become a medium for entertainment, news, product releases and reviews, as well as brand building. However, the instantaneous, small word-count tweet can sometimes go out a little too fast and easily. Whether it’s a tweet gone wrong or a bigger company issue at hand, follow these tips from PR Daily to master your apology on Twitter. 1.       Be sincere and concise. A simple and…
  • The Success of Seattle Children’s Autism Blog

    Jennifer Gehrt
    20 Aug 2014 | 9:00 am
    In the United States, according to the CDC, autism spectrum disorder affects one in 68 children. In the Pacific Northwest, we are fortunate to have an excellent organization – Seattle Children’s Autism Center – committed to providing assessment, diagnosis, treatment and support for those with or caring for children with autism spectrum disorders. In early 2011, Communiqué PR had the opportunity to work with Jennifer Seymour and the staff at the Autism Center to create the Autism Blog. The goal of the blog was to create a resource for parents (or caregivers) of children with autism to…
  • 5 Ways to Propel Creativity in PR

    Molly Strong
    18 Aug 2014 | 9:00 am
    In a writing-heavy job such as PR, it’s easy to encounter some serious writer’s block that stops you straight in your tracks. You know the feeling: you’ve got a byline due in three hours, and your cursor blinks incessantly on a blank page. Never fear—there are proven, tangible ways to help you and your colleagues combat writer’s block and live to tell about it. Here are five tricks for fighting stagnation and fostering creativity in your work. 1.       Remember Goldilocks? Choose a not-too-quiet, not-too-loud environment. According to a recent study, there’s a reason why…
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    Words of a Broken Mirror

  • Making the Most of Networking and PR Events

    Alina Popescu
    29 Aug 2014 | 8:04 pm
    TweetThere are lots of reasons to attend networking events and conventions. Sometimes it is because you are a fan of the company throwing the event. Sometimes it is because you are a member of the community at whom the event is aimed. Sometimes you’re trying to break into a certain industry. Whatever the reason for going, there is one universal result of attending conventions, conferences and other types of networking events: you are going to meet a lot of people and see a lot of stuff. Trying to keep track of all of the details can be really difficult… …unless you have a smart phone.
  • Branding Bags and Boxes Boost Business

    Alina Popescu
    10 Jun 2014 | 2:27 am
    TweetIn the words of Steve Jobs, “The chance to make a memory is the essence of brand marketing,” and your logo is the easiest way to create a memory of your brand. But a logo can do more than just create a memory, it can also jog the customer’s memory, even when they are nowhere near you. In an earlier segment we talked about some effective guerrilla marketing tactics, like distributing T-shirts with your company logo. While distributing shirts is certainly effective, people don’t wear the same shirt every day. If you sell goods or services, another option is to ship items in custom…
  • Out Shopping? Don’t Fall for Marketing Ploys Designed to Make You Spend More

    Alina Popescu
    10 Mar 2014 | 12:13 pm
    TweetDid you know that shopping carts doubled in size over the years, just to make you spend more money on cupboard essentials and staples? An infographic by Grocery Coupon Network shows you just how grocery stores can get you to spend double what you budgeted with savvy marketing ploys that trap you right from the door. Grocery stores employ clever marketing psychology to appeal to your senses, to create a sense of hunger, but also a sense of bounty. The bread shop is usually positioned right by the entrance, entrapping you with soave aromas of freshly baked breads. And also by the entrance,…
  • Free ebook: Pure Love of the Fallen, Fantasy Short Story

    Alina Popescu
    23 Aug 2013 | 9:07 am
    TweetThose of you who’ve read Pure Love of the Fallen, Part I will be thrilled to find out that the full short story is now available for download! But first, a short description for those who do not know of this fantasy ebook that I’ve just released: After being cast away from the Pristine Gardens, fallen angel Ramiel watches time go by in a city on Earth. Lacking everything and nothing, he is caught up between thoughts of his first love and its consequence – the banishment, and his day to day life which is usually a fight against boredom. He has one close friend, a human girl…
  • Social Media Lessons: Finding A Roomie the “Connected” Way

    Alina Popescu
    28 Jun 2013 | 11:18 pm
    TweetYou got accepted, or you’re headed back to college in the Fall to further the dream. Whatever stage your collegiate fairytale is at, finding a roommate and that home away can be a real chore. Interestingly though, social media opens up a whole new world of discovery possibility in this too. Just in case you’ve not nailed down your crib near campus this year, the infographic below from gives valuable hint as to how to leverage each of the social networks to find that perfect roomie! Whether you find a Facebook group on your college campus dedicated to roommate postings, or…
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    PRSAY – What Do You Have to Say?

  • Friday Five: Why Leadership is Paramount

    Rosanne Mottola
    29 Aug 2014 | 9:38 am
    Throughout a career in public relations, there are milestones to strive for. There are many teachable moments that can be used by senior professionals to show younger professional how to carry out tactics the “right way.” There are also times when strategy can be learned and approaches can be observed. However, across all professions, there […]
  • Friday Five: Nonprofit PR – Where Passion Trumps Money

    Rosanne Mottola
    22 Aug 2014 | 1:40 pm
    Working for a nonprofit may be a rewarding experience, especially if the organization is aligned with your personal beliefs. Public relations professionals who work in the nonprofit sector often consider themselves lucky that they can use their skills to fight for a cause that they truly believe in. However, working for a nonprofit isn’t always […]
  • Friday Five: Responding After a Tragedy

    Rosanne Mottola
    15 Aug 2014 | 1:48 pm
    When a tragedy occurs, PR professionals should understand that there is a fine line between an opportunity and shameless self-promotion. This week, with the death of beloved actor and comedian Robin Williams, we had the unfortunate opportunity to see many practitioners blatantly step over the line for the benefit of their clients and organizations. While […]
  • Tragedy Is Not A PR Opportunity

    14 Aug 2014 | 12:27 pm
    via: iñaki de luis The PRSA public relations team is charged with doing public relations for the public relations industry, a monumental task on any given day maybe – but especially so in the past couple days. We frequently see head-scratching errors in judgment and avoidable ethical mishaps but rarely do we come across something so […]
  • Friday Five: Pitching Ain’t Easy – A roundup of the week’s worst publicity stunts

    Rosanne Mottola
    8 Aug 2014 | 1:53 pm
    When done properly a seamless public relations campaign can generate the levels of exposure and publicity for your brand or product that most practitioners dream about nightly. You’re able to position your brand in the best way possible and you leave your target audiences buzzing. However, when you rely on a one-shot publicity stunt that […]
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  • D.C. Fun Facts

    28 Aug 2014 | 1:39 pm
    photo credit: Kbedi via photopin cc Editor’s note: This is the first post in a series of guest posts from the PRSA National Capital Chapter publicity committee leading up to the PRSA 2014 International Conference, October 12 – 14. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents. After college, I debated where to start my PR career. Because Washington, D.C. offered nonprofit, government and corporate communications opportunities, I chose to stay in the area. And I’m glad I did. I love living…
  • Taking the Long Road to the APR

    27 Aug 2014 | 6:00 am
    I came out of newspapers like a lot of folks my age who end up in public relations. Although I attended the best journalism school in the world, the University of Missouri, I didn’t know anything about planning, budgeting and evaluating. My strength as a communicator for the colleges and social service organizations I worked for was in media relations. But that was a small part of my responsibilities. Increasingly, I was called upon to develop a big-picture approach to help organizations realize their missions. That meant a lot of on-the-job training and mistakes. All along, at Chapter and…
  • Essential Digital Strategies For PR Pros

    26 Aug 2014 | 12:51 pm
    If you don’t already know the name Shonali Burke, you should. Among her many distinctions, she was included in PRWeek’s inaugural top “40 Under 40″ list of US-based PR professionals and is considered one of 25 women that rock social media. As President & CEO of Shonali Burke Consulting, Inc. she likes to say that “she helps take business communication strategy from corporate codswallop to community cool™.” The Washington Business Journal also recently named her one of 10 CEOs to follow on Twitter. And if that’s not enough, Burke has also found the time to help…
  • Earning My APR — More Than I Bargained For!

    20 Aug 2014 | 8:00 am
    Ten years into my career as a public relations practitioner, I was seeking a challenge that would renew my passion for public relations and invigorate my career. Earning the Accreditation in Public Relations was just what I was looking for and more than I bargained for! The application process is like nervous laughter — feels exciting and scary simultaneously. Preparing for the Readiness Review is time-consuming and thought-provoking. I was reminded by a mentor that the Readiness Review is not there to deter candidates from earning their APR. It is used to evaluate whether or not a…
  • 10 Twitter Tips For PR Pros

    Deborah Weinstein
    19 Aug 2014 | 7:00 am
    via: Jeff Turner Twitter is an open, free and seemingly endless source of information on every topic, in every language. It’s a great place for PR pros to meet, greet and Tweet with like-minded individuals, companies and influencers around the world, and an equally valuable source to gain insights. Through the years Twitter has become my open-source classroom, sounding board and travel advisory – essentially a 24/7 online networking event that’s only limited by its 140 characters at a time. Twitter has become my addiction and a passion that has helped our Toronto-based PR agency,…
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    Doug Haslam

  • You Won’t Get Answers, But You Need Questions

    Doug Haslam
    27 Aug 2014 | 10:44 am
    Photo Credit: Bilal Kamoon on Flickr I once used the phrase “(Social media ‘guru’ name here) is Not Smarter Than You” in a blog post as a way of encouraging folks to create their own content and get their own thoughts out there, rather than be intimidated by those whose credentials are largely made up of starting to blog before you did. I still believe that you, or I, are no less smart or able than the marketing consultants and – ugh- “gurus” who show up frequently on industry podcasts, blogs and webinars. Why are they there and you are not? It…
  • My Ice Bucket Challenge Post- It’s Not What You Think

    Doug Haslam
    14 Aug 2014 | 9:44 am
    Photo Credit: Didriks on Flickr This week, I posted a simple question on Facebook: “Are you raising awareness or annoyance?” I didn’t say what this was referring to; I could have been talking about people using a celebrity’s death to promote a pet cause, or some other event that created my passive-aggressive query. My friends, however, are shrewd, and immediately assumed I was talking about the Ice Bucket Challenge. The problem I had was as I was starting to see this thing pass around, it was clear the people I saw doing the challenge clearly had no idea what it was…
  • Metrics: It’s Never “THE” Number; It’s Always “A” Number

    Doug Haslam
    8 Jul 2014 | 6:44 pm
    Photo Credit: Patrick Gage Kelley on Flickr Recently, I had started seeing friends circulate articles that a study at Princeton had debunked the “10,000 Hour Rule.” That was an idea most widely flogged in Malcolm Gladwell’s book “Outliers” – the idea that 10,000 hours was the magic number to become an expert in anything. Like anything popular – pop music, pop science, pop economics – I secretly cheered when some actual researchers took the time to debunk the theory. But here’s the thing; it’s not so much that the theory is wrong.
  • Newsjacking Chat on ScribbleLive

    Doug Haslam
    26 Jun 2014 | 7:31 am
    I was fortunate to be invited to a live chat on “newsjacking.” The ScribbleLive folks provided an embed link, which installs the chat below. Depending on how things go, I may produce a follow-up post, but let’s start with the live event, shall we?
  • Blogola Mk II: Are We Still Doing Disclosure in Social Media Wrong?

    Doug Haslam
    18 Jun 2014 | 8:57 am
    Photo by Fabiano Campos on Flickr A little more than a year ago (May 2013), the Federal Trade Commission (FTC) updated its Online Advertising Disclosure Guidelines. It made a big stir in the social media marketing space, because we all now knew the FTC was paying attention, and that we most likely needed to change our behaviors in order to comply. Of course, we know there need to be rules: “Blogola” kerfuffles of recent years show that companies and the influencers they employ need to be accountable to showing to what extent influence is being compensated. These guidelines are the…
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    Sherrilynne Starkie

  • Writing tricks for content marketers

    Sherrilynne Starkie
    19 Aug 2014 | 6:12 am
    Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing, writers need to know about search engines and how digital formats are impacting reader habits and preferences. Good headline writing has long been an art form. It takes a skilled and experienced editor to sum up a whole story in a five or six word phrase that will attract readers’ attention and draw them in. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Google bots like short headlines…
  • Are you on Facebook messenger?

    Sherrilynne Starkie
    18 Aug 2014 | 6:02 am
    Facebook  users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Now, resistance is futile. Mark Zuckerberg (Photo credit: Wikipedia) Messages have removed from the Facebook mobile app.  People who like to use Facebook to send messages from their phones are now required to download Facebook’s standalone messenger app. This applies to both Android and iOS. The change underlines the social network’s strategy to monetize the service. On last week’s earnings call,  Mark Zuckerberg said the goal was to turn Messenger into ‘an…
  • Facebook mention: for celebrities only

    Sherrilynne Starkie
    17 Aug 2014 | 9:40 am
    I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa. I have this self-imposed rule because my own personal goal in social media is to make real connections with real people. Besides that, I don’t want to fill up my feeds with irrelevant updates about things I care little about. Over time, however, I have tended to bend my rules. I have never met Ricky Gervais, but he’s pretty darned funny and seems to be in charge of his own Facebook page, so I follow him. I…
  • Managing Facebook ads from your phone

    Sherrilynne Starkie
    19 Jul 2014 | 5:35 am
    This is one of our Facebook Ads (Photo credit: The Cyphers Agency) Now advertisers have a new way to manage Facebook ads on the go.  Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts The global roll out of this feature started this week.  Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app. Facebook says its expects the new feature to be available to all advertisers by the end of the summer.
  • nBA Pulse: a new social analytics tool

    Sherrilynne Starkie
    29 Jun 2014 | 6:31 am
    In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) of interviews I’ve sat in on over the years, but this time I got to ask the questions. I think I played the part well.  I listened to the presentation, asked some tough (nosy even) questions and gave some feedback on the product demonstration. While I did not get all my questions answered…
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    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • The NFL’s looming PR disaster

    26 Aug 2014 | 12:22 pm
    IS MARK CUBAN RIGHT? The 2014 seasonmight show us a fundamentally changed NFL.Could Mark Cuban be right? Could the NFL being sowing the seeds of its own destruction? Seems highly implausible. As the most profitable sports league in the world with $1 billion of profit, it’s hard to believe anything can derail this American institution. Cuban, though, contends that the NFL’s own greed and its drive to expand TV coverage could in 10 years erode the brand and run it into the ground.Well that might just happen sooner than later if this preseason is any indication of the NFL’s flagrant…
  • At CNBC, the medium is the message

    18 Aug 2014 | 12:04 pm
    AS SEEN ON TV: Appearances on business TV are worth a a great deal for your product, service, or investment.Will an appearance on CNBC, FOX Business, or other business TV networks spike a stock price or drive demand for a product? Probably not. But if leveraged properly, it can be worth its weight in gold.Last year, we secured scores and scores of appearances on CNBC, Fox Business, and Bloomberg TV for our clients. Still, such a rush to coverage always raises the specter of, "What is all this worth? How valuable is someone’s five minutes of fame among the non-stop talking heads and barrage…
  • If it bleeds, it leads

    14 Aug 2014 | 10:42 am
    The old newspaper adage has more to do with us than with journalism. At least that’s one conclusion from Abundance: The Future is  Better than You Think The 2012 book by Peter Diamandis and Steven Kolter. Diamandis is an engineer, physician, entrepreneur, and founder and chairman of the X PRIZE Foundation. I had been meaning to read his book for some time, and a recent remote working assignment away from the office gave me the perfect excuse. Abundance presents a rare, positive look at our future and at how much progress our civilization has made, particularly in the past 50 years. It…
  • Philly’s top PR firm lists most incendiary tech media

    4 Aug 2014 | 3:17 pm
    We call them the incendiary media, those tech publications that might not have the name cache of a Wall Street Journal or Wired magazine, but bring with them the ability to stoke national interest in a technology -- be it a consumer gadget or an enterprise solution. They tend to be read by the real technology enthusiasts, influencers, or other media as well as society as a whole. Many of them top our priority lists of target media. Incendiary in that they have the ability to spark interest and awareness in surprising ways:Gizmodo. It’s all about the latest and greatest in gadgets and…
  • Philly’s top PR firm gives advice to recent grads

    21 Jul 2014 | 10:52 am
    Perhaps it’s something in the water, or maybe universities are just doing a better job of preparing graduates for the world of public relations, but our Junior Associate class of summer 2014 is turning out to be the strongest we’ve ever hosted here at Gregory FCA.Each summer, we bring in eight to 12 Junior Associates as either college juniors or post grad candidates as paid members of the Gregory FCA team. It’s a great way to experience the industry and this year’s class is knocking our socks off with their attitude, aptitude, and aspiring altitudes and expectations for their…
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    BurrellesLuce Fresh Ideas

  • How to Create a Successful Email Newsletter: 4 Tips From the Quartz Daily Brief

    Ellis Friedman
    28 Aug 2014 | 8:34 am
    This week Quartz launched its new site design, which notably features a homepage. Why is this so strange? Because it didn’t have a homepage before; instead, readers scrolled from story to story. But now Quartz has a homepage – with a twist. At the top of the page is a top story, followed immediately by The Brief, which is updated throughout the day and based on Quartz’s popular Daily Brief email. Quartz’s Daily Brief hit 75,000 subscribers in May and has a whopping 40 to 50 percent open rate. While you may not get to the 40 percent open rate right off the bat, here are some lessons…
  • How to Re-Engage With Your Work

    Ellis Friedman
    27 Aug 2014 | 8:48 am
    We took a few opportunities this summer to remind you about the importance of unplugging and taking a break or vacation. It’s summer – that’s what it’s for. But the quickly dwindling days of August mean that summer is just about over, and that means it’s time to re-engage with your work. Why re-engage? It’s sure tempting to stay in summer mode all year long, but let’s face reality: you’re going to be at your job for a number of hours each day. Unfortunately, only 30 percent of employees are engaged in their work, and only 36 percent of white collar workers in a survey said…
  • Your Media Interview Worksheet

    Ellis Friedman
    25 Aug 2014 | 8:35 am
    If you’re a media relations pro giving media interviews or the public relations pro arranging such interviews and prepping clients, you know that preparation is a huge factor in making a media interview a successful one. There are a slew of factors to consider in the preparation process, including defining aligned key messages and prepping for easy and hard questions, as well as staying on top of headlines, being confident, looking polished, and being adept at bridging so you can maintain your composure and control of the interview. We cover all this territory and more in our most recent…
  • Five Grammar Mistakes to Stop Making Now

    Ellis Friedman
    21 Aug 2014 | 9:15 am
    flickr user Nic McPhee, CC BY license I may have mentioned that my nickname around here (and on Twitter) is “red pen.” There’s a reason for that – I like grammar and editing. In the interest of helping out public relations professionals in their constant quest to improve their writing skills, today I bring to you five grammar mistakes I see and hear very commonly. As a pro, you’ve probably got a lot of the basics nailed, but with something as broad as language, there’s always more to learn, even for red penners like me. Whether you’re crafting marketing materials, updating your…
  • Thanx Hanx: Why Old-School Isn’t Going Anywhere

    Ellis Friedman
    20 Aug 2014 | 9:41 am
    This week in odd pairings, Tom Hanks launched an app. Slickly doing away with that stuffy “ks,” the app is called Hanx Writer, and it’s an iPad app that looks and sounds like a typewriter. If you ever felt like all the swiping and tapping you did on your iPad was just too silent, Hanx Writer rights that wrong and kits you out with all the clacks, dings, and whizzes your 21st Century heart could desire. It’s been number one in the iTunes App Store since its launch last week, so it’s clearly striking a chord with modern-day typists. Perhaps it’s not surprising, since repackaging of…
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    Zoetica Talks: Formerly Communication Overtones

  • Measuring the Return on Investment of Social Media

    Kami Huyse
    12 Aug 2014 | 9:27 am
      Return on Investment is one of the most hotly debated aspects of communication and especially social media measurement. But like any other department, social media demands resources.  While it makes sense to measure soft numbers like social media’s impact on awareness, knowledge, interest, relevance, relationship, intent to purchase and more, it is also important to calculate true return on investment. There is a lot of talk about how companies and individuals can measure the return on investment of these channels, but very few have set up a system to regularly connect sales to…
  • Lessons from AdventureCon14: Creating Content and Building Relationships

    Kami Huyse
    30 Jun 2014 | 11:05 am
      Last weekend, Julie Pippert and I had the honor of spending quality time with some of the most amazing women in the state of Texas at the third annual AdventureCon conference at SeaWorld San Antonio. This conference, which Zoetica helped found in 2012, has grown to about 30 bloggers, including the SeaWorld Wildside bloggers, who are competitively selected each year. This is one of the few conferences that is designed for families, and as a result many bring their entire family to attend, bring the total attendees to about 150. While bloggers learn tips and techniques to improve their…
  • Google Analytics is Dead as We Know It: Meet Universal Analytics

    Kami Huyse
    6 Jun 2014 | 9:29 am
      Google Analytics is a mainstay for most websites and blogs. Google has slowly been transferring all of these accounts to its new property called Universal Analytics. Universal Analytics started out as a beta product for Google in October 2012. In March of last year it was opened to all users of Google Analytics. More recently, they have entered the phase where they will force all accounts to convert to the new standard. This new platform was developed to better track the devices and digital touch points that have become so common. According to a post on the Google analytics blog last…
  • How to Sell Products on Twitter Using #AmazonCart and the Drawbacks

    Kami Huyse
    6 May 2014 | 3:38 pm
      Amazon has a new way to buy products while browsing Twitter. Once you have connected your Twitter account to the Amazon Cart service, you can reply to a tweet with the #AmazonCart hashtag, and whatever product was linked in the original tweet will show up in your shopping cart on Amazon. It requires no set up for the merchant, brand or even the average person. I ran a test today and it was fairly easy. 3 Steps to Run #AmazonCart + Twitter promotion Step One Tweet Amazon link with #AmazonCart hastag. Construct a tweet with a link to a product on Amazon and add the link #AmazonCart with…
  • 5 Things to Jump Start a Kickstarter Campaign

    Ellen Evans
    23 Apr 2014 | 7:20 am
    The team at Green San Antonio Editors Note: I have had the pleasure of knowing Ellen Evans and her family for over 10 years. We met when we both served on the board of the Public Relations Socialety of America in San Antonio. She is a gifted communicator and has creatively taken on a Kickstarter campaign to fund a new vegitarian drive-thru concept restaurant in San Antonio. Here are some great tips based on her real-life experience. Currently the campaign is just over $6,000 away from reaching it’s goal of $40K. I am headed over there to support the campaign now, and hopefully you will…
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  • Exposing PR’s weaknesses

    Heather Yaxley
    17 Aug 2014 | 12:31 pm
    I’m concerned about public relations. In the way that the Texas mother who created the Ignore No More app was concerned by her son ignoring her mobile phone calls.  PR – why are you ignoring all the good advice that’s around you? Even more concerning, why are PR practitioners ignorant of the weakness of a discipline that relies on anecdote, criticism and personal opinion, rather than robust evidence, substantiated thinking and considered arguments? We see this almost everywhere that PR is discussed online (and often in print too). Bloggers and commentators with opinions…
  • Why public relations must wake up to wearables

    Judy Gombita
    7 Aug 2014 | 12:50 am
    Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter Op-Ed by Catherine Arrow In kicking off this post, I was sorely tempted to indulge in a Buzzfeed-style headline, complete with obligatory quirky picture—probably JIBO, the world’s first family robot. I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that…
  • Edward Bernays and the College of Communication Management

    30 Jul 2014 | 11:23 am
    Edward Bernays First College of Communication Management in Croatia. Reporting the death of Eddie Bernays at the age of 103 on 9 March 1995, The New York Times presented a largely favourable obituary. Over the past two decades, Bernays’ legacy has been mixed as his work has been praised as pioneering and also derided as deceptive manipulation. These opposing, simplistic interpretations, are combined in Cutlip’s overview: Bernays was a brilliant person who had a spectacular career, but to use an old-fashioned word, he was a braggart. [Source: The Unseen Power: Public Relations: A…
  • The growing global market for the Art of PR

    Judy Gombita
    24 Jul 2014 | 1:31 am
    The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations By Jiamin Ren Ma Weidu, a major collector who picked up some pieces in exchange for cigarettes after the Cultural Revolution devalued art. A hybrid model of communication and new field of PR practice related to the global art market Things are changing quite rapidly with the present-day global art market—rebounding to near pre-Great Recession highs—reaching €47.42 (or $65.9 billion US) in sales in 2013. Two factors drove…
  • PRoust Questionnaire: Helen Slater

    Judy Gombita
    17 Jul 2014 | 1:19 am
    The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers Helen Slater 1. What are your most striking characteristics as a PR practitioner? Honesty (or integrity) and a good sense of humour–each of these are essential in the business of PR. 2. What is your principal fault as a PR practitioner? Sometimes being too honest;…
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    HarveyLeach Media Training

  • One false move and your performance can be scotched

    Ann Bird
    29 Aug 2014 | 1:39 am
    You know media training has been worthwhile when your audience doesn’t even notice it. When they do spot it, it’s sometimes as damaging as not having had any or perhaps not enough. Wasn’t it Mark Twain who said he’d taken months to prepare an off-the-cuff speech? In the second TV debate on Scottish independence, broadcast last Monday, Alex Salmond, the man driving the “Yes” campaign, seemed to display several signs of media training preparation, which made him look anything but impromptu and natural. In contrast, the face of the Better Together campaign, Alistair Darling, looked…
  • Don’t allow your clothes to score an own-goal on TV

    Ann Bird
    10 Jul 2014 | 4:19 am
    There was a huge amount of action during the Argentina-Holland World Cup semi-final last night; unfortunately it was almost entirely confined to ITV pundit Martin O’Neill’s shirt strobing wildly. The soccer may have been lacklustre, at least compared to the Germany-Brazil match, which was as intoxicating as a quart of Caipirinha on Copacabana, but O’Neill’s shirt was flickering like the lights on a Rio dance floor. It seems no-one had told him to avoid small checks, because these can “flutter” on screen and create such a distraction, that whatever he was saying, viewers probably…
  • Self-Serving Claptrap

    Graham Leach
    16 Jun 2014 | 1:53 am
    This past weekend has seen one of the most glaring examples I’ve seen of how not to do it when trying to communicate with the general public. The Mail on Sunday carried a report about a 58-year old lady, Hannah Barnes, who suspected she was having a heart attack and hurried to Palmer Community Hospital in Jarrow (a walk-in centre) hoping they would assist her. Mrs Barnes had already suffered a heart attack six months ago. Upon arriving at the walk-in centre, the receptionist, according to the report, refused to call an ambulance because staff are not allowed to do so. Mrs Barnes had to…
  • An open letter to Tesco boss Philip Clarke

    Ann Bird
    6 Jun 2014 | 7:30 am
    I’m sure Tesco’s chief executive Philip Clarke has had media training. But this week, when the supermarket announced its latest sales figures, it was clear Clarke still has some way to go to really connect with the audience, including many customers and shareholders. Unfortunately it would take a brave PR person to tell him. So let me save them the trouble… Dear Mr Clarke You strike me as a decent chap, who is truly passionate about your job and your business. Why wouldn’t you be – after all, you’ve been at Tesco all your life and I believe your father worked there too!
  • Download media training guides

    Dan Harvey
    4 Jun 2014 | 4:41 am
    Today we have launched our download centre, where you will find all of our media training guides to download in one place. The guides include: Journalists and the media Television interview formats Communicating positive stories Crisis communications You can visit the downloads page here. We’ll be adding more guides in the future, so watch this space. The post Download media training guides appeared first on HarveyLeach Media Training.
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    Public Relations Sydney

  • Media interview tips: How to prepare for TV, radio and print media interviews

    Catriona Pollard
    1 Sep 2014 | 8:21 pm
    When you’re asked to be interviewed in the media, it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Through understanding the unique requirements of each medium, you can put your best foot forward and have a successful interview that will benefit your business and your brand. Here are our top media interview tips for you to consider before your next media interview. Media interview tips Radio The main feature of radio is that it is a personal medium. Radio gives the illusion of a one-to-one…
  • How to effectively use an email newsletter in your business

    Catriona Pollard
    24 Aug 2014 | 3:00 pm
    Have you thought about developing an email newsletter for your business? Not only is it a great way to share your stories, it can also be a powerful marketing tool providing useful information to the reader while indirectly promoting your services. As part of any PR strategy a newsletter helps you improve communication channels with clients, share good news stories, share expertise through tips and also assist you in building a database of potential clients. Here are some tips to get you off to a strong start. Make it regular The first step is to ask yourself – are you committed to…
  • 5 Tips for great PR story angles

    Catriona Pollard
    18 Aug 2014 | 3:00 pm
    Journalists hate receiving generic story angles. They are often overwhelmed and overworked, so don’t have the time to come up with interesting angles related to your business. For this reason, it is essential to research the publication and the type of readers before you contact the journalist with your story idea. When you approach a journalist with a compelling and interesting PR story angle, you are much more likely to capture their attention and interest. Here are our five top tips for finding great PR story angles you can use to pitch to journalists. 1. Brainstorm using the…
  • The importance of having a media policy [example]

    Catriona Pollard
    11 Aug 2014 | 4:03 pm
    A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. You can review the topic and angle the journalist wants. You can convey your key messages with clarity and impact. The following is an example of a media policy which you can use for your business. It should be treated as one of your key policies and procedures. Example media policy All media calls are…
  • Monitoring and evaluation: An essential part of a public relations strategy

    Catriona Pollard
    4 Aug 2014 | 4:00 pm
    It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to effectively monitor and evaluate the implementation of their tactics. It is important to implement even the most basic procedures to ensure that practitioners understand what works and what doesn’t. Here are some ways to monitor:…
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    Digital Park

  • How print media are surviving – and thriving – in the digital era

    Ana Marquez
    26 Aug 2014 | 6:18 am
    There’s no question that print media have been profoundly impacted by the Internet. In fact, the medium’s failure to enter the 21st century and adapt quickly to the web caused the demise of many esteemed publications, while the business model built to support print-only publication became obsolete. But the print medium hasn’t completely faded out. Quite the contrary. Still Alive In fact, has reported that a total of 93 new print magazines launched in the first six months of 2014; many of those magazines were related to regional interests and business-to-business. In…
  • rbb takes the ALS Ice Bucket Challenge

    Rafael Sangiovanni
    21 Aug 2014 | 1:52 pm
    Following on the heels of Susie’s astute post on how the ALS Ice Bucket Challenge encourages us to be better marketers, we went ahead and took the challenge ourselves. (At the behest of our client, Homewood Suites.) Of course, we had to bring our A game. We not only dumped the ice, but we’ll also be making a donation on behalf of the agency. Enjoy!
  • How the ALS ice bucket challenge challenges us to be better marketers

    Susie Gilden
    18 Aug 2014 | 12:57 pm
    For the past few weeks, my social media feeds have been dominated by family, friends, celebrities and complete strangers dumping buckets of ice on themselves as part of the ALS #IceBucketChallenge. I have also seen many posts where people are annoyed and questioning if the challenge is actually making a difference. Well, aside from creating an awareness for ALS (amyotrophic lateral sclerosis), often referred to as “Lou Gehrig’s Disease,” it is actually raising “buckets” of money and bringing in new donors. As a public relations strategist, this grassroots campaign is one that stands…
  • Shifting attitudes about media make a case for integrated communications

    Stacy Merrick
    23 Jul 2014 | 6:24 am
    Americans’ faith in the major news media platforms is at record lows, according to a Gallup Poll published in June 2014. The actual behaviors of the average consumer, though, should make PR pros take notice, given that media relations is a significant portion of what we do. Gallup’s Poll shows that people trust newspapers the most, followed by the Internet, with television news bringing up the rear. However, the American Press Institute notes that this order is reversed in terms of how Americans actually consume the news. Television, which reportedly has the lowest public confidence, is…
  • Granada, not Grenada: Six spellchecking tips that could save your brand

    Kristy Kennedy
    14 Jul 2014 | 8:49 am
    You may have read recently that one vowel might cost British Airways a pretty penny after sending a couple to the Caribbean (Grenada) instead of their intended Spain vacation (Granada). In a digital age where public blunders go viral before brands can even think of hitting the delete button, it’s more important than ever to be mindful of producing well polished content. While word processors’ spellcheck may be a PR pro’s best friend, sometimes the infamous red squiggles below a word can be misleading. Indeed, Grenada and Granada are both words, but you have to think: Which word was…
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  • Leveraging LinkedIn Groups for Business Growth

    Wired Flare
    13 Aug 2014 | 10:29 am
    by Frances Leary and originally published in Progress Magazine, Vol. 21, No. 3 Groups are one of the most underutilized LinkedIn feature. Here are some tips to help you start putting them to work for you: Join groups with members you are specifically looking to do business with. It will give you the opportunity to connect with them before you request a meeting. Participate in group discussions: answer questions and comment on posts. This will highlight your expertise and build recognition with other group members. Post links to original articles or start original discussions. This will…
  • Planning Your Franchise Social Media Strategy in 6 Steps

    Wired Flare
    3 Jul 2014 | 10:51 am
    Originally published on by Frances Leary While I’m a complete believer in franchise-wide social media systems, you simply may find that you buy into a franchise without something in place. That means it’s left to you. So, what are you going to do about it? Well, for starters, you have to commit to just doing it. With or without franchisor support, social media is a place you need to be. And…it does not have to be as difficult or as time-consuming as you think. Here’s a simple 6-step process to get you started. Step 1: Determine which platforms to use. You do NOT…
  • Frances Leary Interviewed on Franchise Euphoria – How to Connect with Your Audience via Social Media

    Wired Flare
    25 Jun 2014 | 9:51 am
    Our president, Frances Leary, was recently interviewed on Josh Brown’s podcast, Franchise Euphoria. In the interview, Josh and Frances discuss why social media is such an important element of franchise success today. She identifies some areas where many franchises are missing the mark and explores opportunities for maximizing social engagement. Josh Brown is an attorney who specializes in franchise law. He is also an entrepreneur and family man, who is driven by his passion to be and do his best every day. To find out more about Josh Brown, click here. You can listen to the interview…
  • What’s the ROI of Social Media?

    Wired Flare
    16 Jun 2014 | 10:16 am
    Originally published on by Frances Leary Before assuming you know that social media is where every franchise needs to be, let’s take a look at some numbers: 78% of social media users say that the posts made by companies on social media influence their purchases 69% of purchasers are more likely to choose products or services from a business that has social media profiles 81% of customers turn to social media to get their local customer service issues resolved Those numbers make it pretty clear that customers expect companies (both B2B and B2C) to have a presence on…
  • Frances Leary Interviewed in Canadian HR Reporter

    Wired Flare
    11 May 2014 | 8:05 pm
    Frances was recently interviewed by Canadian HR Reporter. The article, entitled “Employee Activists Represent ‘Huge Opportunity’ for Employers,” was written by Sarah Dobson and explores the potential impact (both positive and negative) of employers engaging employees proactively in social media conversations. It’s a huge opportunity if it’s handled appropriately, said Frances Leary, president of online communications company Wired Flare in Halifax. “Organizations have to have their policies in place and make sure they’re well-communicated to…
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    Doktor Spinn

  • Point To The Button, People

    Jerry Silfwer
    11 Aug 2014 | 11:00 pm
    This is going to be a short post, so pay close attention dear readers. I’m going to reveal a favourite trick known to most conversion specialists, but not to the average digital marketer. It’s fun — and a little bit weird, too. We all debate (well, some of us) colours of buttons for maximum conversions. […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Point To The Button, People…
  • Why You Should Use Call-To-Actions In Digital PR

    Jerry Silfwer
    14 Jul 2014 | 11:00 pm
    By know, most are getting used to the idea of including CTAs (call-to-actions) in their online messages. A call-to-action is basically where you tell people what to do next. Let’s just contemplate this for a while … what to do next? Having struggled with creating great content, publish it in a timely manner while being […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Why You Should…
  • How To Create A Social Media Strategy Step By Step

    Jerry Silfwer
    6 Jul 2014 | 11:00 pm
    One of the most common questions I get is, how do you create a social media strategy? Well, now that’s not really true … The actual question is, do you have a social media strategy document template that you could send over? Unfortunately, I don’t. And that’s because it simply doesn’t work that way. Developing […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post How To…
  • 11 Ways To Get In Front Of Other People’s Audiences (OPA)

    Jerry Silfwer
    17 Jun 2014 | 8:00 am
    Sometimes you fail. Like I did in my last post, Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast. What happened: I read a great post over at Copyblogger and I got excited and decided to share my thinking around it. However, as some readers pointed out both in the comments and on […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post 11 Ways To Get In Front Of…
  • Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast

    Jerry Silfwer
    15 Jun 2014 | 11:00 pm
    One of my favourite blogs, Copyblogger, ran this awesome post the other day, The Smart Way To  Use Other People’s Audiences To Build Your Own (check it out for some solid tips). While this might not be a revelation to you guys, I really love the simplicity of the underlying logic, other people’s audiences. Or OPA […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Other People’s…
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    Cision » Featured

  • Measurement Week series: Q&A with Patrick Niersbach, digital marketing and analytics manager

    Teresa Dankowski
    29 Aug 2014 | 7:52 am
      AMEC Measurement Week presented by Cision and Vocus will be descending on New York City in just 17 days. (Are you registered yet?) In preparation for this free, five-day event, we thought it would be insightful and resourceful to interview some of Cision’s own data and analytics professionals and get you thinking about how […]
  • Women in Sports Journalism

    Jenny Wittman
    28 Aug 2014 | 11:34 am
    Discussing the role of gender in sports media
  • Beginning Measurement: The Big Questions

    Cision Contributor
    26 Aug 2014 | 2:00 pm
    This post is by Information Retrieval Specialist Ann Feeney. When it comes to media impact measurement–or any kind of impact measurement–knowing where to begin can sometimes be difficult. Therefore, it’s often helpful to ask yourself three short questions about a prospective campaign. These give you the answers you need to plan a project, measure its impact, and […]
  • Starting a PR Firm: Q&A with Cision’s Henna Merchant

    Cision Contributor
    21 Aug 2014 | 11:40 am
    This is a guest post by Alexis Isaacs, Senior Account Coordinator at Cision. While we love to get outside perspectives from influencers and stellar PR pros in the space, we also happen to have tons of internal talent here at Cision, each with diverse backgrounds in marketing, PR, measurement,  technology, journalism, and the list goes on. I […]
  • A measurement revolution: AMEC Measurement Week

    Gina Joseph
    18 Aug 2014 | 11:36 am
    By now, we all realize the importance of being able to quantify the results of our hard PR work. But it’s only recently that PR has been called on to show true ROI, proving it deserves to be thought of as a profit-center on the same level as marketing. Because of this shift, the focus […]
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    Council of Public Relations Firms

  • How to Rise Up Fast in PR—Do’s and Don’ts from Members of This Year’s 40 Under 40 List

    Matt Shaw
    20 Aug 2014 | 6:11 am
    Who are the heavy hitters in our industry, the bright young stars to watch? PRWeek knows. Earlier this month, the magazine released its annual list of “40 Under 40”—40 heavy-hitting communications professionals under the age of 40. If you’re wondering how can get on next year’s list, you’ve come to the right place. Several honorees—Catalyst’s Joe Flores, LaunchSquad’s Beth Sanzone, Weber Shandwick’s Ian Cohen, MSLGROUP’s Ross Levanto, and Edelman’s Zing Shaw—opened their hearts and minds to us about their career experiences. From their responses, we’ve gleaned the…
  • Pandemic Thespians: why PR pros need to know more than Big Data and Analytics to save the World from Killer Pandemics

    Chris Graves
    8 Aug 2014 | 7:17 am
    Whether or not the world’s worst and scariest outbreak of Ebola can be managed comes down to communications. This outbreak demonstrates the need for effective communications more than ever before. At every turn there is a different audience and different need that demands accuracy, agility and in some cases, tremendous ingenuity on the part of the communicators. While contemporary communications experts must be able to create social media plans and data-driven content marketing, one powerful and perhaps overlooked method dates back thousands of years. This may be the only way to head off…
  • Going Long—Seven Tips to Jumpstart Your Long-Term Strategic Planning

    Matt Shaw
    6 Aug 2014 | 6:40 am
    Do you spend enough time thinking strategically about your long-term future? Or are you focusing primarily on putting out fires this quarter, this month, this week? In a 2014 survey of 800 executives, fewer than half expressed confidence in their organization’s ability to adapt to disruptions in their markets. Only about 10% of respondents reported that their organizations had formal long-term growth strategies in place. And large firms were especially by growth, with nearly half responding that they are “changing more slowly than the overall market”. We wondered how public relations…
  • “The Question”—Introducing the Council’s New Working Group on Digital

    Evan Kraus
    30 Jul 2014 | 7:00 am
    I find it impossible these days to attend a PR industry meeting without someone asking the question. Sure, the question has some variants and morphs into different forms. And it sometimes is elusive. But inevitably, it rears its head and commands center stage. This particular question is rooted in an existential journey that my chosen industry, public relations, is undergoing in this era of rapid convergence, as the lines between advertising, marketing, customer care, corporate communications, interactive, public affairs and about everything else related to communications are blurring. Okay,…
  • Moving Your Firm and Your Career Forward—New Insights from the Science of Motivation

    Gabriele Oettingen
    25 Jul 2014 | 8:55 am
    How do you move up at your firm, land that new client, show your boss all that you’re capable of, or increase your firm’s revenues? We often turn to consultants, coaches, business magazines for help with specific challenges, but popular culture has a more general answer: Think positive! We’re told that if we envision the future we want and stay focused on that, we’ll wind up living our dreams. Oprah says so. Bestselling books like The Secret say so. Even our greatest poets and thinkers have said so. “Keep your face always toward the sunshine,” the poet Walt Whitman once…
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    Stern + Associates

  • The Sales Connection: Bridging the Thought Leadership-Sales Gap

    Ned Ward
    13 Aug 2014 | 7:41 am
    Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. But it’s also increasingly important to lead generation and sales. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals. The name isn’t important, but the idea behind it is: thought leadership goes beyond business as usual, and defines organizations as knowledgeable experts and trusted advisors. After…
  • Your Thought Leadership Strategy is Missing One Crucial Element: An Audience

    Justin Gianninoto
    25 Jun 2014 | 8:03 am
    You’re doing everything right.  Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content.  Your social team is crafting updates for all of your key platforms, sharing them and engaging on an ongoing basis.  Yet, somehow the ROI still isn’t there. Whether you’re using website visits, content shares or other engagement metrics as your key performance indicators, the numbers are moving too slowly – or won’t budge at all. So what’s your digital strategy lacking? At the center of the problem is the fact…
  • Promoting Value: When Zero is More than Nine

    Ned Ward
    11 Jun 2014 | 11:26 am
    At age 41, I’ve been a consumer of products and a purchase decision-maker for a long time now. But a certain absurdity has become much clearer to me lately: the folly of pricing strategies. I call it the Chicanery of Nine. Or more specifically, prices that end in 9, 99 or .99 – or 99,999 if you’re into high-ticket items. As they hearken back to the days when fruit and vegetable cart proprietors used handwritten pricing signs (4 for 99 cents, anyone?), I’m surprised these strategies still exist. It’s an outmoded concept that insults buyers’ intelligence by attempting to fool us…
  • Take It Outside! Why Walking Meetings are Healthy Business

    Susan Stern
    19 May 2014 | 7:34 am
    Meetings are on the move – out of the office. And it’s a trend I’m following in good stride. (Pun intended.) Steve Jobs was famous for his long walks with top talent he hoped to recruit to Apple. Mark Zuckerberg reportedly sealed Facebook’s billion dollar deal with WhatsApp after several long walks with the mobile messaging service co-founder. And even President Obama ends his day with a walking meeting with the White House chief of staff. But it’s not just a fad for celebrity leaders. According to a recent Bloomberg article, “The trend is partly being stoked by executives trying…
  • What College Graduates Can Learn from Thought Leaders

    Joan Bosisio
    13 May 2014 | 10:30 am
    As the students in my introduction to public relations class at Seton Hall University prepare for graduation, we’ve talked a lot about self branding, and how to identify and promote your own unique talent and skills when searching for a job. If you want to take control of your careers, I tell them, it’s important to understand how you’re perceived in the marketplace and how you can shape that perception. It’s also the message I give clients: Just like college students entering the work force, thought leaders must develop, promote and strengthen their personal brand (of course, our…
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    Smoking Gun

  • Buckets of ice and ‘trademark rights’ for charity PR campaigns

    2 Sep 2014 | 6:26 am
    Forget Scottish Independence, if there’s one subject that has been dominating conversation at this award-winning public relations and digital marketing agency it’s the countless gallons of freezing water being poured over people’s heads in the name of a good cause. The Ice Bucket Challenge- initially designed to increase awareness and build donations for the American ALS Association, which works with motor neurone disease sufferers- has been a runaway success in terms of charity PR campaigns. Nevertheless, it has not been without controversy, as one Google search for the key…
  • The Blagger’s Blog 29th August 2014

    28 Aug 2014 | 5:05 pm
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “I think it’s disgusting that they’re sitting in there at a dinner that’s costing £10,000 when people in jobs can’t get a living wage and need to use food banks.“ Scottish mother Nicola Stephens commenting on the behaviour of the British government during the campaign for independence as David Cameron gave a speech to business leaders at Glasgow’s Hilton hotel. According to The Guardian she also added that calling the Tories ‘unpopular’ was a gross…
  • Social media and staff- is trust more important than reach?

    27 Aug 2014 | 3:56 pm
    If you’ve been keeping an eye on the media news this week- as we have at this particular award-winning Manchester PR agency- then news from India’s biggest newspaper probably won’t have passed by unnoticed. And for good reason too, as irrespective of your particular industry, it calls into question a few moral, ethical and practical issues with the biggest of all digital requirements. For those who missed the headlines, first let’s cut to the chase. The Times of India, which is certified as boasting a circulation rate of 3.14million- perhaps surprisingly the largest…
  • The Blagger’s Blog 22nd August 2014

    22 Aug 2014 | 3:30 am
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “We are running a small test which shows the text ‘[Satire]‘ in front of links to satirical articles in the related articles unit in News Feed… …This is because we received feedback that people wanted a clearer way to distinguish satirical articles from others in these units.” An unidentified Facebook spokesperson, as quoted on BBC News, discussing why the network is experimenting with a tag to identify satirical articles, proving that the network does in fact believe most…
  • Travel PR: Essential print titles everyone in the industry needs to know

    21 Aug 2014 | 6:12 am
    Last week we announced a season of travel PR related blog posts, looking at key publications, blogs, websites and the most innovative brands in the business. As such consider this part one, with the focus being on the finest newspapers and magazines currently inspiring holidaymakers, backpackers and more.    Although the world has become a much smaller since the advent of flight, and easier to traverse still since jet engines arrived, it’s still a very big place, packed with enough variety and places of interest to keep everyone on the planet busy with travel plans for their…
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    Public Relations & Social Media Imelda Dulcich

  • Stop with the Twitter Favoriting.

    Imelda Dulcich
    19 Aug 2014 | 9:23 am
    We used to talk. So, it’s come to this, you barely pay attention to me anymore. Remember when we used to talk, you’d @ mention me on Twitter and I’d respond. Now we’re like an old married couple. And it’s not just you and me. When I joined Twitter, there was a wide-spread practice of acknowledging or […] The post Stop with the Twitter Favoriting. appeared first on Public Relations & Social Media Imelda Dulcich.
  • Be Inspired: Target and Pinterest Campaign

    Imelda Dulcich
    14 Aug 2014 | 7:34 pm
     Build your own Pinterest Campaign based on Target/Pinterest collaboration Pinterest has more than 700,000 party planning related items pinned every day. Target has partnered with three pinners who designed exclusive collections for Target. The first to launch is Oh Joy! Join us as we partner with three of our favorite pinners who created exclusive collections for […] The post Be Inspired: Target and Pinterest Campaign appeared first on Public Relations & Social Media Imelda Dulcich.
  • Planning a Facebook Page

    Imelda Dulcich
    14 Aug 2014 | 7:08 pm
    Planning a Facebook Page is a lot like planning a garden  What’s the purpose of your Facebook Page? When clients want to start (or revamp) their Facebook page, I ask “What’s the purpose your Page?”   If you’re a gardener (even a pots-on-the-porch one), you know the feeling of wanting to create something new and […] The post Planning a Facebook Page appeared first on Public Relations & Social Media Imelda Dulcich.
  • Happily Waving Goodbye to Facebook’s Like Gate

    Imelda Dulcich
    14 Aug 2014 | 7:08 pm
    Goodbye Phoniness. Hello Good Content.  Facebook Like Gate. I’ve never been a fan of Like Gates We want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. – Facebook for Developers As of November 5, 2014, Facebook asks Developers of Platforms to update their apps […] The post Happily Waving Goodbye to Facebook’s Like Gate appeared first on Public Relations & Social Media Imelda Dulcich.
  • How To Get The Most Out Of Industry Leader Lists

    Imelda Dulcich
    14 Aug 2014 | 7:03 pm
    How you can use Industry Leader Lists I love lists, especially ones that highlight industry leaders. You know the kind:  - The top ten bloggers you must know! - Follow the top 20 Public Relations Twitter accounts! - The 100 most social people in Social Media! Who are these people and how did they get on […] The post How To Get The Most Out Of Industry Leader Lists appeared first on Public Relations & Social Media Imelda Dulcich.
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    Vitis PR blog

  • 3,000 uniques and counting

    13 Aug 2014 | 1:16 am
         In my spare time I write a blog under a pseudonym and I was really chuffed to see that yesterday the blog has reached over 3,000 unique visitors a month. Compare that to March 2014 at 500 per month. So what do the readers want? They want all sorts of content, but comparisons between services, tips, heads up on new services and new ways to do things are the most popular.
  • 50 billion smart devices can’t be wrong

    12 Aug 2014 | 1:19 am
    Cisco predicted back in 2011, that there will 50 billion internet connected devices by the year 2020. It seems that this figure will become a reality. We’re hearing a lot more about machine to Machine (M2M), the “Internet of Things”, “wearables” and ‘smart technology”, but just what could these terms mean to us?
  • Software quality has never been more important

    8 Aug 2014 | 5:48 am
       Remember when Apple's iPhone alarm failed to go off leaving people late for work? Or maybe you've been overcharged at the supermarket as the result of a till error or couldn't get access to your online bank account. This is often down to software glitches or bugs. We've provided PR services for software testing companies since 2008 and understand that there are a number of reasons that bugs can be introduced into a software or applications - the main ones being inadequate and ever changing requirements, increasing software complexity, errors made by developers when programming…
  • Clients in the spotlight with “Issues of the Day”

    24 Jun 2014 | 3:06 am
    We’re constantly looking for ways to reinforce our clients’ position as leaders in their industry. A great way to do this is to comment on ‘Issues of the Day’ How do we do this? Two techniques that we use are:
  • Vitis PR moving north of the border with a new Scottish office planned for Q3

    19 Jun 2014 | 4:09 am
                                  Our central location in the Midlands means we are already servicing companies across the country and internationally, but we wanted to expand our portfolio and access the growing number of technology specialist companies north of the border in Bonnie Scotland. We’re opening in Glenrothes Situated at the centre of Fife, Glenrothes is close to most of the main Scottish cities including Dundee, Edinburgh, Perth and Stirling. It has direct routes to Aberdeen in the North and Glasgow as well…
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    Sterling Communications

  • Six Tips to Take You From College To Your First Job

    Dan Jensen
    19 Aug 2014 | 9:35 am
    As a college senior, it’s easy to feel like the big fish in a little pond. While the underclassmen around you are fretting about dorm assignments and campus life, seniors get to worry about finishing up all the requirements to earn that sheepskin, preparing for the postgrad world with relevant internships and clubs, and finding creative ways to compete for those entry-level jobs. To help ease the transition, we came up with a few tips and tricks to help college seniors prepare for the “real world.” Treat your senior year like your first job. It may be tempting to schedule your classes…
  • Brevity is the Key to Successful Communication

    Sarah Koniniec
    29 Jul 2014 | 10:20 am
    In this day and age, capturing and holding someone’s attention is a tough business. We have hundreds of things demanding our attention at any given moment: emails, texts, snapchats, a coworker’s birthday, a significant other wondering what’s for dinner – you get the picture. (If you spaced out during that long list, you’re not alone. I actually checked Reddit about four times while writing it). A funny thing happens when you exercise brevity: people don’t mind listening to you. Well thought-out, brief communication shows that you respect and value others’ time. CEOs and…
  • Tips When Attending a Blogger Conference

    Pouneh Lechner
    22 Jul 2014 | 6:13 pm
    Sterling had the pleasure of attending two blogger conferences this month, Type-A Bootcamp and BloggerBash. We were there supporting our client NETGEAR WiFi Family, promoting their mobile hotspots for AT&T. Blogger conferences are as fun as they sound. There’s lots of swag, great networking, and a fantastic opportunity for vendors to have face-to-face time with bloggers that may want to write about their product. Here are some tips for maximizing your time at a blogger conference:  1. Get to know the attendee list. Identify key influencers that you would like to interact with during…
  • Want the Perfect Story? Work with Freelancers

    17 Jul 2014 | 11:41 am
    The journalistic community and the PR community have always experienced a fractious relationship. A while back, I blogged about how there is a 4:1 PR person to journalist ratio and shared tips to insert yourself in a news cycle by proactive pitching or drafting contributed content. While pitching purposefully and crafting your own content are effective ways to get published in certain outlets, making friends with freelancers is a great way to turn a pitch from “concept to story” in short order. Newsrooms are shrinking. Journalists are either grabbing content marketing jobs or are being…
  • A Reflection on Brand Marketing and the 2014 World Cup 

    8 Jul 2014 | 2:56 pm
    I was in Brazil for the first two weeks of the World Cup and was lucky enough to be among the over 154,000 American ticket holders, the largest contingent of traveling supporters outside of the host nation. It’s estimated that over 40 million Americans streamed the games, up 44% from the 2010 World Cup. With such a large audience, it’s only natural that some brand marketing lessons should emerge, right? As all good communicators know, reputation is forged by all stakeholders in the brand or organization, and soccer teams are no different. The players, management, and fans are brand…
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    Beast Of

  • Is the Narendra Modi Government’s use of social media really transformational?

    Karthik S
    2 Sep 2014 | 1:02 am
    First, there was this piece in Business Standard. The crux was, Since the Narendra Modi-led government took charge at the Centre, journalists tracking central government ministries and departments have been busy 24×7. Not because the new establishment is holding back-to-back press conferences, going all out on interviews or cutting ribbons at events; rather, the media is busy tracking it on Facebook, Twitter and various blogs, waiting for that significant statement worthy of making the headlines. Today, this is what Bangalore Mirror has to say about Modi’s Japan visit. There are…
  • Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source

    Karthik S
    14 Aug 2014 | 10:46 pm
    I had retweeted (yesterday) @Ravages’ series of tweets about his nightmarish effort to recover money from Citibank India after a debit card fraud. See the full series of tweets. When he alleged that The Times of India was being slimy to report on his story when he hasn’t consented to it being reported in print media at all, I was all ears. Does media need permission to write about something as public as a tweet (from an open account, not a protected handle)? It is good etiquette, no doubt, but it is also not absolutely necessary, in my view. Then, I read the actual article in…
  • Age, career progression and social media – a few existential questions

    Karthik S
    8 Aug 2014 | 3:25 am
    I was speaking with a senior, respected person – someone I admire too! – from the VC sector the other day. He was telling – rather, mildly admonishing – me that I should not be so active on social media that people know all about me and my way of handling things, my feelings etc. His point was that as people grow up in the career ladder, they should be less vocal in the public space and focus more on connecting with people offline. He also took the examnples of film stars not being active on the social media space and thereby maintaining an aura about them (I did…
  • Angry with Xiaomi and Flipkart over the Mi 3 flash sale? What do you intend to do?

    Karthik S
    29 Jul 2014 | 3:42 am
    No. I was not on Flipkart at 2pm today to buy the Mi 3 phone from Xiaomi. I was just there to see what the brouhaha was about. I was also politely told that I wasn’t registered to participate in the sale – and I had no idea what a registration meant. I’m new to this model, you see. I know only 2 models – one, buy by paying a price, or two, bid for a product. This flash sale model where you register first for a sale and then participate in the sale is clearly new to me. But the feedback on Twitter and Facebook after the sale ended in 5 seconds (officially confirmed by…
  • Reacting to reactions on Tata’s #ZestUpYourLife blogger engagement

    Karthik S
    27 Jul 2014 | 12:02 am
    I stumbled on a LOT of tweets on Tata’s new car, Zest, recently. This is partly because I follow BlogAdda on Twitter and they have ganged up a lot of people who I follow and many of these people are now in Goa as part of the Zest launch promo. This, besides the fact that BlogAdda’s Activity division is handling the blogger engagement promo part for Tata’s new vehicle launch. What’s wrong with that, you ask? Nothing. I can simply mute the hashtag if they bother me and move on in life. But then I saw quite a few annoyed tweets about this, though I wasn’t sure who…
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    Jill Kurtz, APR

  • Free Tool to Create Infographics and Charts

    Jill Kurtz
    29 Aug 2014 | 7:24 am
    If you haven’t found this tool already, here is one to try: This is a free tool that allows you to use your data to great infographics and charts that you can download or embed at your sites. The free basic account allows you to choose from among six infographic designed or 14 chart types. Most of the chart types have multiple options. In addition to the classic pie, bar and column charts, there are options like wordcloud and tree map. Once you pick the type of visual you want, the interface allows you to click on text regions to add words. Clicking on the data area brings up…
  • Bad Behavior on Conference Calls: OMG That’s Me!

    Jill Kurtz
    28 Aug 2014 | 7:07 am
    When I read Derek Thompson’s recent article in The Atlantic, “Study: Nobody Is Paying Attention on Your Conference Call,” it was a wake up call for several reasons. First, the data collected in the referenced study conducted by Intercall nailed me for all my bad behaviors while on conference calls. I’m guilty of just about all the behaviors listed.   Getting past my embarrassment, I realized there is a ubiquitous workplace problem here that we communicators need to help solve. Here’s a classic example of an audience that is obviously not engaged with the…
  • Some Insights into Hispanic Audiences

    Jill Kurtz
    27 Aug 2014 | 6:56 am
    The U.S. Hispanic population is expected to make up 30 percent of the total population by 2050. Striking for communicators, Hispanics tend to lead in adoption of new devices, including mobile. The average Hispanic spends more than eight hours watching online video each month, over 90 minutes longer than the U.S. average, according to Nielsen. According to Nielsen, 10 million Hispanics watch mobile video (with the Smartphone being the primary screen for many) for an average of more than six hours per month. According to a Google Consumer Survey, Hispanics are 1.5x more likely to buy mobile…
  • Facebook: Getting to Conversations

    Jill Kurtz
    26 Aug 2014 | 7:56 am
    Communicators know that effectiveness is not about the crowd assembled, it is about the relationship with each person we connect with. This applies to both physical and online gatherings: we don’t succeed unless we have meaningful conversations. Recent awareness that collecting “likes” on Facebook isn’t actually a valuable goal should not surprise any communication professional. We know that what we want to get to is actual interactions. Here are some thoughts on how to do just that: Encourage people to post content and tag you (@….) Any post or photo with your…
  • Care and Feeding of Your Blog

    Jill Kurtz
    25 Aug 2014 | 7:55 am
    Blogging is more of a grind than a thrill. Getting eyeballs on your information in a world of content-overload is challenging. And, even when you get that attention, a recent study shows that engaging with people online is a rare achievement. But, you do have information to share and a blog is a great way to do that. You are on the right track if you follow these basic guidelines: Blog regularly to share great content: insights, news, and information that appeals to people who are interested in your subject area. Share regularly at other sites and link back to your site to back up your…
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  • Adfactors PR Adjudged Indian Consultancy of the Year at SABRE Awards 2014

    Vikram Kharvi
    2 Sep 2014 | 5:06 am
    India’s largest public relations agency continues to go from strength to strength, despite a certain measure of malaise in the market. Now worth $17.2m, Adfactors grew 18 percent last year, meaning that it has averaged a remarkable growth rate of 32 percent over the past decade, resulting in a firm that now employs 275 PR... Read More ›
  • Huffington Post partners Times Group to launch India edition

    Vikram Kharvi
    22 Aug 2014 | 8:13 am
    US news and opinion website Huffington Post has signed a deal with the Times Group to launch an Indian edition of the website, the two companies said in a statement on Thursday. The website is set for launch later this year. The English-language website will bring together Huffington Post’s news and blogging platform and the... Read More ›
  • Vanita Kohli-Khandekar: Trai’s take on media ownership

    Vikram Kharvi
    19 Aug 2014 | 11:19 pm
    Its recent paper is a call for the media to fix the sorry state of the news industry in India Vanita Kohli-Khandekar  August 19, 2014 Last Updated at 21:46 IST Last week the Telecom Regulatory Authority of India (Trai) put out a (good) paper with recommendations on “Issues relating to media ownership”. It has tackled... Read More ›
  • 40 Rules of Success

    Vikram Kharvi
    6 Aug 2014 | 10:34 pm
    Came across a very good book on 40 Rules for Internet Business Success authored by Matthew Paulson, available on Amazon. Rules that are relevant and most of them applicable to all of us. Suggest select few most relevant rules for you, take a print and pin it on your work stations so that you read... Read More ›
  • Masterstroke Interview: Xavier Prabhu, Founder & CEO, PRHUB

    Vikram Kharvi
    6 Aug 2014 | 6:23 am
    This time in our Masterstroke Interviews, we bring to a veteran of the Indian PR business and someone who is very known and accepted as an authority on PR in India. had an opportunity to have a discussion with Xavier Prabhu, Founder & CEO PRHUB IMC Pvt. Ltd., excerpts of the interview given below,... Read More ›
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    PR Daily News Feed

  • 6 golden rules for responding to emails

    2 Sep 2014 | 6:59 am
    Email still rules all as a business communications tool. It's the gold standard. That doesn’t mean there shouldn’t be rules regarding how to better use email, especially when it comes to communicating with our most important audience, clients. So, what are these golden rules for using email with clients? I came up with six, in no particular order: 1. Use “reply all” sparingly. In a business setting, you should be very careful about using that “reply all.” In fact, I would argue you should very rarely use it. Instead, only send to those who actually have to know what it is…
  • How to craft your PR strategies for fall

    2 Sep 2014 | 6:58 am
    PR pros don't change their strategies with the seasons; they just improve their menus with fresh ingredients that spice up conversations, trigger public interest, and add value to a storyline. All business owners should take advantage of holidays to reach out to established and potential consumers, and to appeal to stakeholders and the media. This fall, harvest some season-fresh ideas to keep you ahead of the competition. Aside from the usual giveaways, discounts, and packages, here some things to consider: Pinterest is a gold mine The best way to find inspiration is to look for themed boards…
  • The worst media disaster of August 2014

    2 Sep 2014 | 6:57 am
    Whatever your feelings about Michael Brown’s shooting and the resulting protests in Ferguson, Missouri, you should be concerned about a police department that threatens to murder peaceful bloggers, aims semi-automatic assault rifles at videographers, and arrests journalists without provocation.  The Ferguson police department’s bullying of reporters is not the biggest part of the Ferguson story. But as many people noted, if that’s how the department treats people who have a megaphone to the world, it’s unfathomable to think how they must treat local residents who don’t. By…
  • Proof listening to your customers pays off

    2 Sep 2014 | 6:56 am
    Listening is one of those things that, as communications pros, we all talk about, we all say we do it, but so many of us fall short of the mark. It’s safe to say we could all probably do a better job of listening. While bad listening can force a someone to stop doing business with you, good listening can turn them into lifelong customers. The following infographic from Piktochart and 100 Precent Effective lays out exactly how important listening is for companies. It could help you make your case the next time you tell your bosses that really paying attention to customers can pay off.
  • 5 brands that survived reputation hell

    2 Sep 2014 | 6:55 am
    It can be hard for a brand to recover its reputation after a crisis. The speed with which it recovers depends on: The brand's reputation before the crisis. (Did it have a lot of goodwill stored up?) Whether the crisis was preventable. Whether the brand demonstrates it learned from the experience. Johnson & Johnson's Tylenol recall (1982) In 1982, Johnson & Johnson was in the center of a major crisis. Seven people around Chicago suddenly died. The link between the deaths was that all the victims took a Tylenol a few hours before they died. Authorities tested the Tylenol bottles, and…
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  • A letter to break your heart

    Michelle Prak
    11 Aug 2014 | 3:21 am
    Some people make jokes about online dating. And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “help protect the Australian community from relationship scammers”. It has been reported that the ACCC will “initially send 400 letters per fortnight to consumers to warn them they may be the target of a relationship scammer.” Scam-warning letters are on their way The ACCC…
  • The good source

    Michelle Prak
    9 Aug 2014 | 1:02 am
    Journalists aren’t the only professionals who require good sources. Professional communication managers need them, too. Whether you call your role “PR” or “media relations” or “corporate communications”, it’s impossible to have a highly successful comms program without having some input from others around you. Good communicators often join professional networks and associations. I was reminded of the importance of this recently when I published the post “The To-Do List for Every New Corporate Communications Manager”. A few of my savvy LinkedIn connections suggested that…
  • The To-Do List for Every New Corporate Communications Manager

    Michelle Prak
    8 Jul 2014 | 3:32 am
    So you’ve just landed a new corporate communications role. Congratulations! So have I. I’m a month or so into a new role and absolutely love it. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. I’ve shared a list below for you but first – please note – this list doesn’t apply to my specific role now. Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. My five things to address in your first week as…
  • Announcing: A New Prakky

    Michelle Prak
    28 Apr 2014 | 4:32 pm
    If you look back at the first posts of Prakkypedia, you’ll soon seen that this blog was very different in 2009. Back then, the focus wasn’t exclusively social media and my topics ranged from visiting art galleries through to how iPods have changed our lives. While I did work in social media at that time, the blog was more personal and I was keen to know what it felt like to be a blogger. (That, and I’ve always loved writing). I’m reflecting on the past because there’s a change coming … I am ceasing ‘Prakky the social media consultant’ business…
  • It’s baa-aack! Socialnomics clip shares new numbers

    Michelle Prak
    23 Apr 2014 | 8:32 pm
    Hello readers. If you have been in the audience of a social media seminar or two, chances are you would have seen an Eric Qualman social media video. Back in 2010 when I started speaking on the topic of social media, I remember the first Qualman clip being a big hit on the conference circuit – but it didn’t take long before those in the industry began to shudder whenever they heard the opening bars. It was simply overused, being featured in almost any forum where social media was a topic. Whether you’ve tired of the concept or not, Eric Qualman has continued to share updated…
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    Agnes + Day

  • What To Look For When Engaging a Crisis Management Professional

    Melissa Agnes
    2 Sep 2014 | 5:30 am
    When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own! That said, I thought I’d provide you with some qualities and strengths to look for in a crisis management professional/firm, as well as a baseline of what you should be able to expect from the professional or team you choose to engage. What can you expect from a reputable crisis management professional? Qualities…
  • TCIP #013 – Spin Sucks with Gini Dietrich

    Melissa Agnes
    31 Aug 2014 | 7:00 am
    Welcome to episode #013 of The Crisis Intelligence Podcast, with Melissa Agnes and Gini Dietrich Gini Dietrich is a passionate communications professional who has just launched a new book called “Spin Sucks: Communication and Reputation Management in the Digital Age”. Spin does suck and I had a blast discussing this and how to best manage your online reputation with Gini in this week’s episode of The Crisis Intelligence Podcast. As the CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, Gini has experienced her own range of internal crises and…
  • Weekly Roundup of Awesome Links: Week of August 25, 2014

    Melissa Agnes
    29 Aug 2014 | 5:00 am
    Welcome to this week’s #CrisisRoundup! As classes begin to resume and summer comes to a close, I find myself looking forward to the Fall season. The beautiful colors, the smell of Autumn and the Fall fashion… I love it all! What about you? Are you looking forward to the start of Autumn, or are you sad to say goodbye to summer? I know our readers down in Australia are certainly looking forward to the weather warming up! As usual, below you’ll find our #CrisisRoundup of articles worthy of your attention. Enjoy and have an awesome weekend! From The Crisis Intelligence Blog…
  • Social Media for Healthcare: What’s The Potential?

    Melissa Agnes
    28 Aug 2014 | 5:30 am
    The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). Though it’s true that no one cares about memes and birthdays of people they don’t know, if your healthcare institute is using social media for these types of purposes, you are not harnessing its true power or potential. What’s the point of social media for healthcare? In a couple weeks I’ll be conducting a 6-hour workshop…
  • Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai

    Agnes + Day
    27 Aug 2014 | 5:30 am
    As we recently saw with Emory University Hospital and the Ebola controversy, healthcare institutes have a major responsibility and role to play in some serious, high-impacting crises. Emory did a beautiful job at managing this crisis, but not all healthcare institutes are as prepared as Emory was. On September 17th and 18th 2014, Melissa Agnes, President and co-founder of Agnes + Day, will be presenting a two-day workshop on social media for crisis and emergency management for healthcare at the GCC Government Social Media Summit in Dubai. Workshop outline: Social media for healthcare Social…
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    Return on Reputation

  • The Art of Communications: When To Be Quiet

    14 Aug 2014 | 7:23 am
    When you work in the public relations business, you learn to work the news cycle for your clients.  Bright ambitious professionals diligently track breaking news, and get creative about how to fit their clients into the trend.   A celebrity loses a ton of weight on your client’s diet program.  A prominent attorney comments on a verdict.  A CEO gives advice to college grads, or shares lessons learned from his Father on Father’s Day.  All in a day’s work. But there are some news cycles that you should just sit out.  And some in our profession just don’t learn.  I remember…
  • GM CEO Mary Barra Stays the Course of Transparency Showing Action at Congressional Hearing

    21 Jul 2014 | 7:45 am
    In her third appearance before Congress on Thursday, GM CEO Mary Barra held steadfast to her strategy of transparency and action. Her testimony showed accountability and company changes since the first recalls were announced in February, and it was clear she won over the Congressional panel, with Senator Claire McCaskill (D-MS) going so far as to say “some see the record number of recalls at General Motors as a problem. I see it as a good sign.” Building on my assessment of Barra’s previous Congressional testimony in June, she did two things exceptionally well this time around…
  • King James’ Return to Cleveland – A “Rebound on Reputation”?

    17 Jul 2014 | 8:27 am
    Last Friday afternoon, NBA superstar LeBron James announced his return to the Cleveland Cavaliers, his original team, after a four-year stint with the Miami Heat through an exclusive essay conducted by Sports Illustrated. James, an Ohio native, stirred controversy throughout America’s sports fan base in 2010 by publicly announcing his long-awaited free agency decision (aka “The Decision”) on a live ESPN special, with the message “I’m taking my talents to South Beach”resonating in villainous fashion. For those who don’t know, the reputational domino effect on James ensued shortly…
  • The Power of a Diverse Workplace

    3 Jul 2014 | 6:52 am
    Less than a month after Google disclosed its disappointing diversity numbers, Facebook followed suit with a nearly identical diversity report. At Google and Facebook, men make up 70 percent and 69 percent of both companies’ respective workforces, and combined, Caucasians and Asians represent a staggering figure of over 90 percent of both companies’ labor pools. These figures are representative of a troubling trend among far too many companies and are out of line with a U.S. workforce in which people of color make up nearly a third of the total labor force. This lack of diversity is…
  • When Values-Based Organizations Go Wrong: Why Hypocrisy is the Enemy of Reputation

    2 Jul 2014 | 10:47 am
    Free speech is alive and well – at least on social media – and it has never been more evident than it is with the Hobby Lobby SCOTUS decision.  Placing religious freedom, personal liberty and other Constitutional arguments aside, watching this situation unfold begs the question about the reputation implications of being an organization that is “values-based.” Most organizations are built on core values – some through a purposeful design of mission and vision statements, followed by the core values the organization espouses.  Others have been less orchestrated – but not less…
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    Beyond PR

  • Content We Love: How Non-Profits Can Use Owned and Paid Media to Spread Awareness

    Shannon Ramlochan
    29 Aug 2014 | 8:00 am
    via Safe Kids Worldwide In the wake of the ALS Association’s Ice Bucket Challenge phenomenon, a lot of discussion has been centered on how more non-profit organizations can leverage digital communication to increase awareness of social issues. One of the most important parts of a non-profit’s communications strategy is to educate the general public about the importance of their cause with facts and information that will inspire action. Safe Kids Worldwide, a non-profit organization aimed at preventing childhood injury, demonstrates how the power of content  distribution can help spread…
  • Timeless Storytelling Tips from Former PR Newswire Features Editor Fred Ferguson

    Sarah Skerik
    28 Aug 2014 | 9:30 am
    Editor’s note:  The following piece is based upon an article published years ago by our then Features Editor, Fred Ferguson.  We were saddened to hear news this week of Fred’s passing.  A PR Newswire employee for more than 16 years, Fred left an indelible mark on the organization and instilled keen news sensibility in many of his colleagues.   In today’s age of content marketing, his advice on fashioning effective news pieces is more relevant and timely than ever. A computer programmer develops a program to keep Internet pornography from the PC his son uses. A retired schoolteacher…
  • Striking Out ALS, One Ice Bucket at a Time

    PRN Bloggers
    27 Aug 2014 | 7:00 am
    If you have logged into Facebook over the last couple of weeks, you most likely witnessed many of your peers dousing themselves in ice water in the name of charity. At the time of writing on August 22nd, this grassroots campaign known as The ALS Ice Bucket Challenge had raised $41.8 million dollars in donations for the ALS Association. As of August 26, the campaign has accumulated a whopping $88.5 million dollars total from existing donors and 1.9 million new donors. The enormous surge in donations for what was once a largely overlooked cause is in part due to elevated exposure from…
  • Mapping Communications Strategies to Resonate with the New Buyer

    Shannon Ramlochan
    26 Aug 2014 | 11:30 am
    Source: Forrester Research Inc. One piece of content is not all encompassing for the vast and complex audience that makes up your target consumer base. Each stage of the buyer’s journey is comprised of unique personas and levels of expertise that are in search of information catered to their specific needs. For example, if your products are geared toward B2B customers, the CEO of a company might not find the same value in the introductory information that a junior level staffer might need to advance their skill set. For B2C companies, the gap is even wider if you think about the mix of…
  • MEDIA News: Media Moves at: U.S. News & World Report, The Washington Post, NBC News and More…

    Kevin Frey
    25 Aug 2014 | 1:10 pm
    PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here. PR Newswire’s Audience Research Department provides daily updates on Twitter ( U.S. News & World Report (Washington, D.C.): Managing Editor Kim Castro (@kimacastro) is now the Executive Editor/Consumer News @usnews. San Antonio Business Journal (San…
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    Pierce Mattie Communications

  • Media Tips to Master, Not Memorize

    26 Aug 2014 | 8:50 am
    C-suiters everywhere scramble for advice about how to walk a fine line with the press while also appearing genuine. The difference in telling a compelling story or spouting about like a drunken uncle at a family reunion often lies in mastering a few critical tips. The key here is “master,” not quickly memorize and begin tap dancing like you’re a millennially hip version of Fred Astaire.Source: Pierce Mattie Communications
  • Marketing Trends for 2014

    20 Aug 2014 | 8:02 am
    Is digital marketing dead? Or just taking on a different appearance? Here are some pointers and practical advice to get you started on keeping your digital marketing strategy integrated, relevant and real.Source: Pierce Mattie Communications
  • CMO vs. CIO: Who’s Got the Power?

    23 Jul 2014 | 3:01 pm
    Drama. It’s not just for television shows, teenagers or romantic relationships anymore. On any given workday, dramatic tension can be had by a meet-up between those two C-suite rivals: the CMO (chief marketing officer) and the CIO (chief information officer). Is the CIO-CMO battle destined to be fought to the death? Or can the two sides find ways to work together without surrendering organizational clout?Source: Pierce Mattie Communications
  • Eyewear Revolution

    14 Jul 2014 | 8:40 am
    More than a few eyewear companies, like Warby Parker, have taken the gamble – heresy of heresies – to offer consumers more of what they want for less. These so-called eyewear upstarts are placing realistic, yet far from ridiculous, prices on a complete set of glasses. Yet another example of the customer-centric business model gaining huge ground on the old product-driven one.Source: Pierce Mattie Communications
  • Marketing Shampoo Do’s and Don’ts

    30 Jun 2014 | 8:15 am
    When it comes to marketing shampoo, much depends on whom the customer is more likely to trust—their hairstylist, or the brand’s marketing department. Why not both?Source: Pierce Mattie Communications
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    Global :: Pressat

  • New coachee study reveals the barriers to effective coaching

    1 Sep 2014 | 5:00 pm
    Tuesday 2 September, 2014 Recent research offering a rare view from the coachee perspective has confirmed that, for the vast majority of coachees, coaching is successful. Digging deeper, the study made interesting discoveries about the barriers to effective coaching. Researchers found that 84 per cent of coachees said they had faced barriers along the way, with unclear development goals or lack of agreement with their coach as the most frequently-mentioned barrier. Most existing surveys are of the views of the coaches, but this study, by the College of Business, Law & Governance at James Cook…
  • Pro UK Consultants: Industry Experience Trumps Higher Education

    1 Sep 2014 | 5:00 pm
    Tuesday 2 September, 2014 Following last week’s release of A-level results,  Pro UK Consultants outline why they believe gaining industry experience is much more beneficial to today’s youth than a degree, for those pursuing  career opportunities in the business and sales sectors. In the current economic climate young people are finding it increasingly difficult to get a job. With many older citizens having been made redundant, young people are finding themselves up against these people in job interviews, even at entry level. ­So what are young people losing out to? Pro UK…
  • AnRousa Reveal their Top 3 Future Marketing Predictions

    31 Aug 2014 | 5:00 pm
    Monday 1 September, 2014 As 2015 approaches, Direct Marketing Company,  AnRousa  share their top three marketing predictions for next year. AnRousa highlights that not even leaders of the  marketing industry  can afford to stop learning. The industry is constantly developing and changing and firms must learn how to adapt, particularly to the rise in digital technology. AnRousa also says that the marketer’s role is changing as brands adapt to evolving consumer habits. AnRousa has revealed their top three predictions for what marketing companies will have to do in order to…
  • Zenith Ideas Complete the Ice Bucket Challenge

    31 Aug 2014 | 5:00 pm
    Monday 1 September, 2014 Zenith Ideas  has joined in with the latest phenomenon to hit the internet and social media, the ‘Ice Bucket Challenge’ to raise money for the charity ALS, which supports people with Motor Neurone Disease. Zenith Ideas’ Managing Director, Oliver Lane and the entire sales force at Zenith Ideas have taken part in the ALS Ice Bucket Challenge. The challenge involves having someone tip a large bucket of ice water over your head and then nominating other people to have the same done to them. But the key part of the challenge is to donate money to ALS to raise…
  • New Criteria For World Seniors Snooker

    31 Aug 2014 | 5:00 pm
    Monday 1 September, 2014 Snooker's celebrated World Seniors Championship has a brand new qualifying criteria this season, with the age limit reduced from 45 to 40. The tournament will take place at the Blackpool Tower Circus Arena for the first time, on March 2nd and 3rd, 2015, and televised live on Sky Sports. The changes to the criteria, which could see new faces join the stellar line-up, are as follows: - All current or former professionals aged 40 or above at the end of the 2015 World Championship (May 4th, 2015) will be eligible to enter the event. - All past World Seniors Champions who…
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    Latest Thinking

  • Why Video Marketing is Essential

    26 Aug 2014 | 10:37 am
    In this LEVICK Daily video interview, LEVICK Creative Director Bryan Litt discusses the reasons why video content has become so vital to Digital Age communications. Bryan also dispels the myth that video is not a tool for reaching decision makers in older demographics.
  • Leslie Wolf-Creutzfeldt on Corporate Communications in the Dodd-Frank Era

    21 Aug 2014 | 7:52 am
    In this LEVICK Daily video interview, LEVICK Senior Vice President Leslie Wolf-Creutzfeldt outlines the ways in which Dodd-Frank has impacted public companies' investor, client, consumer, and public outreach efforts. While there are various concerns with the creative and impressive ways in which companies can now articulate their stories – Regulation FD compliance being chief among them – there is no question that they have been empowered to take their messaging to the next level.
  • Weil to Host Inaugural September Cyber Security Briefing

    14 Aug 2014 | 8:56 am
    This fall, Weil Gotshal & Manges LLP will be holding its first September Cyber Security Briefings. Over the course of two days (September 15 and 22), Weil will feature three panels focusing on  the existing cyber security threat and target industries, cyber governance issues facing boards and management, and related cyber insurance issues for directors. The panels will feature Ellen Odoner, head of Weil’s Public Company Advisory Group, and Kyle Krpata, a partner in the Firm’s Private Equity and M&A practices, as well as a premier group of cyber and risk professionals from public…
  • Stefan Hankin on Online Harassment

    13 Aug 2014 | 12:26 pm
    In this LEVICK Daily video interview, Stefan Hankin, the Founder and President of Lincoln Park Strategies, examines an upcoming U.S. Supreme Court decision regarding online harassment and how it will impact the bounds of acceptable behavior on the Web.
  • Bryan Litt on Video Production

    13 Aug 2014 | 12:21 pm
    In this LEVICK Daily video interview, LEVICK Creative Director Bryan Litt discusses the myriad ways in which video breathes life into corporate messaging and takes it a level far beyond traditional content marketing.
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    Spin Sucks

  • Build—and Maintain—Your Online Reputation with These 14 Principles

    Gini Dietrich
    2 Sep 2014 | 3:58 am
    By Gini Dietrich I’ve been thinking a lot about an online reputation. As you well know, human beings love three stories: The overnight success, the great downfall, and the great rebuild. Because of that, how to build your online reputation, how you maintain it, what you do when critics look for any reason to hurt your reputation, and what to do in a crisis are top-of-mind for us internally right now. Not only because August was crisis communications month, but also because a big part of what we do for clients is help them maintain (or build) the level of satisfaction customers have…
  • Gin and Topics: My Favorites

    Gini Dietrich
    29 Aug 2014 | 9:58 am
    By Gini Dietrich I’m so excited! Mattie Dietrich and Walker Texas Ranger (her dog) are here! We have a fun weekend planned. I’m going to teach her how to cook (she has a list of about 20 things she wants to make), we’re going to work in the garden, we’re going to shampoo the carpet in the basement, we’ll do 65 loads of laundry, we’re going to scrub all the baseboards with toothbrushes, we’re going to wash the walls…and a bunch of other stuff I haven’t decided needs to be done yet. Doesn’t that sound fun? As my dad always said when…
  • The Spin Sucks Inquisition: A Recap

    Gini Dietrich
    29 Aug 2014 | 3:58 am
    By Gini Dietrich I’m going to go out on a limb and assume most of you are not working today. Therefore, I am not going to do our typical Spin Sucks Inquisition because I’d hate for you to miss someone and learn something new because you were off BBQ’ing. Instead I bring you a recap of this fun little Friday series since we started it in March. Hopefully this makes it easy for you to stalk, learn, and laugh. August 22: Danny Brown, my friend and a fierce competitor August 15: Marcus Sheridan, my boyfriend from another life August 8: Mack Collier, a blogging rockstar August 1:…
  • Internal Crisis Management: Where Do You Fit in?

    Laura Petrolino
    28 Aug 2014 | 9:58 am
    By Laura Petrolino I’m a pretty happy person, and have been my entire life. Anyone who knows me well will probably readily confirm. Sure, I have my frustrations, and moments of sadness or anger. Sometimes, I even just want to throw stuff at the wall and have a little solo temper tantrum (which I do). But these moments normally pass quickly. Even when I have them, I realize my happiness “set point“ is just naturally pretty high. Unfortunately, even happy chicks sometimes get the blues (obviously this will also be the title of my upcoming solo country album). This is especially true…
  • Why Crisis Relationships Matter

    Clay Morgan
    28 Aug 2014 | 3:58 am
    By Clay Morgan As I watched the events unfold in Ferguson, I really have two views. One is as a former federal law enforcement officer who worked drug enforcement and immigration enforcement more than 20 years ago. The other is as a former journalist who has covered shootings, riots, and more. Some of the local journalists on the ground in Ferguson have reported different experiences with police than what we’re hearing. I know why. And I’ll tell you in a minute. A Crisis in Texas: Hurricane Dolly In 2008, Hurricane Dolly hit Guatemala, swung north, crossed the Yucatan, and hit South Texas…
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  • Renowned NJ Landscape Design Company Creates Appealing Living Spaces

    2 Sep 2014 | 7:14 am
    Haskell, New Jersey (August 27, 2014) – Tapestry Landscape Architecture, a renowned NJ landscape design company, continues to create appealing living spaces and customized designs that countless families aspire to have. They offer superior landscape design skills that result in successful backyard renovations, swimming pool additions, and outdoor living space or patio constructions to achieve the ideal look homeowners want their properties to get. The company is composed of a team of licensed NJ landscape architects who bring different elements of expertise to make creative and insightful…
  • NJ Commercial Landscape Design Firm Works with Prestigious Businesses

    2 Sep 2014 | 7:12 am
    Haskell, New Jersey (August 27, 2014) – Tapestry Landscape Architecture, a trusted NJ commercial landscape design firm, continues to work with some of the most prestigious and distinguished commercial businesses in the tri-state area for their customized landscaping needs. These engagements include large-scale landscaping jobs and custom swimming pool designs that result in captivating spaces in hotels, apartments, resorts and country clubs. With a goal of creating attractive spaces, the company uses varying design techniques businesses can rely on to captivate, impress, and reel in clients…
  • Grooms’Wedding Hair Oxford

    2 Sep 2014 | 6:47 am
    Whispers is a barbers Oxford salon with more than 20 years of experience. The professional barbers and hairdressers from Whispers cater for all for their clients and provide excellent services. As a future groom, it is important to trust your barber to cut your hair perfectly for the most important day of your life. There is definitely no time for going to an inexperienced barber! When the wedding day is just a few days away, every groom must get ready to be in the spotlight, right next to his beautiful bride. The suit has been chosen a long time ago and tailored to fit perfectly and the…

    Heidi Siefkas
    2 Sep 2014 | 6:40 am
    WHEN ALL BALLS DROP, AN INSPIRATIONAL MEMOIR OF SURVIVAL AND LIFE CHANGE, RELEASED On the fifth anniversary of her life-altering event, author Heidi Siefkas shares her powerful chronicle of ultimate change and recovery unveiling the upside of losing everything. Fort Lauderdale, Florida – September 2, 2014 – When All Balls Drop, an inspirational memoir of survival and life-change, released by author Heidi Siefkas tells the story that there is an upside to losing everything. After a traumatic accident in New York’s Hudson River valley, suddenly, life as she knew it stopped.
  • What sort of Solar Power Panel Is for You?

    2 Sep 2014 | 6:31 am
    Utilisation of solar technology made a great progress way since Edmond Becquerel, in 1839, discovered how you can convert light into electricity. As solar energy is being used increasingly throughout the world (it accounts for 100 gigawatts of global power production in 2012!), it makes sense which we understand how solar power may be harvested and employed in our homes. Solar technology is primarily harvested through solar power systems. Solar cell systems, in turn, are made up of solar panels. These cells are produced making use of the element silicon (Si), that happen to be also found in…
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    bridgebuzz blog

  • Reputation Management 101: Don't Attack Competitors

    18 Aug 2014 | 10:49 am
    Every now and then, one of our clients will call us, very upset by a claim that an arch rival made that isn't true.  We are asked to go on the warpath to attack the competitor via media relations - to contact the media on the company’s behalf and tell them that the competitor is making falseclaims or has an inferior product. The client’s goal is reputation management by generating media coverage that will paint a competitor as inferior. In this situation, attacking the competition is a bad move and will come back to bite the attacker in the end.  There are several reasons why.
  • Pop Culture's Been Hard on Female PR Consultants

    1 Aug 2014 | 11:04 am
    On July 18th, NY magazine published an article called “Why Do We Treat PR Like a Pink Ghetto?” It represents the most recent in a string of articles that comment on the demographics of the public relations industry. The author’s conclusion is that women in PR don’t have a positive image – she argues that they are seen as fluffy, non-intellectual and phony, based on numerous examples in pop culture. (Disclaimer: her article goes on to dispute this stereotype.) I am a rising college senior, pursuing a degree in political science at Colgate University. For the last three years, I have…
  • New Survey Shows Readers Don’t Trust “Sponsored Content”

    28 Jul 2014 | 2:57 pm
    I’ll admit upfront that sponsored content has always smacked of deception to me and it’s been a pet peeve long before it became the online darling of marketers.   For those unfamiliar with the term, sponsored content is an article, video, or any other type of communication paid for by an advertiser and placed in the media along with regular content produced by journalists. It is intended to look as if it were just another story published by the media outlet. The purpose of this type of advertising, which used to be called advertorials and is referred to by some as “native…
  • Annual Boutique PR Firm Gathering's Great Food PR Case Studies

    30 Jun 2014 | 1:50 pm
    Earlier this month I was in Oregon for the annual boutique PR firm gathering of PR Boutiques International (PRBI), a professional group of about 35 boutique PR firms both around the U.S. and around the world that my agency belongs to (and which I co-founded about seven years ago). It was my first trip to Oregon, and I was impressed by the obvious livability of Portland, the great weather (yes, I know, we were lucky, since we saw none of the rain the city is well-known for), the superb restaurants and incredibly diverse farmers markets. The city is clean and beautiful, with volcanic…
  • Five Things Startups Should Expect From Their PR Firms

    27 May 2014 | 9:34 am
    Getting the word out about your startup business can be challenging. That’s where the PR professionals come in. If you’ve decided to hire a PR firm, here are five things you should expect from your newest brand advocates. Counselling and PushbackEntrepreneurs face enormous pressure to oversee everything, if not to do it themselves. PR agencies can take a big burden off your shoulders by advising you on what to focus on and what to forgo, what works and what doesn’t. As a founder, CEO, or chief marketing officer of a fledgling startup, you can get the best value from hiring a…
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    Solomon McCown & Blog

  • 3 Things That Make A Campaign Go ‘Viral’: Key Takeaways From The Ice Bucket Challenge

    25 Aug 2014 | 7:31 am
    If you've been on social media in the past few weeks, you've seen dozens of videos of friends and followers accepting the ALS Ice Bucket Challenge. This social media phenomenon has increased donations to ALS charities by tens of millions of dollars. Can its success be replicated by other nonprofits? Solomon McCown Senior Vice President Wendy Pierce appeared on NECN's This Week In Business to discuss what made the trend successful and lessons other organizations can learn. You can watch the video here.
  • Disturbing Video Virality Influences Twitter Policies

    20 Aug 2014 | 1:28 pm
    A violent video posted by terrorist group Islamic State (formerly known as the Islamic State of Iraq or ISIL) posted on YouTube Tuesday night spread like wildfire across social media. The video shows the beheading of freelance photojournalist James Wright Foley, who disappeared in northwest Syria on November 22, 2012. (This Politico article describes the video.) On Wednesday, the National Security Council said the video appears to be genuine. About 20 minutes after posting, the video was removed from YouTube. However, prior to its removal the video and screen shots of the video were most…
  • Ashley McCown Shares Top PR Crises of 2014

    18 Aug 2014 | 2:25 pm
    It's been a year full of major news stories and public relations challenges and SM& President and crisis communications expert Ashley McCown has been following them all. From hashtags gone awry to tens of thousands of recalled vehicles, McCown shares the top 5 PR crises of 2014 (to date) with PR Newser. Did any of these companies stand out in the effectiveness (or lack thereof) in their response to these crises? Let us know in the comments!
  • Dr. Hodad vs. Dr. Raptor

    15 Aug 2014 | 6:57 am
    A few weeks ago our Senior Vice President, Michal Ruenburg explained how patient engagement and satisfaction have gone from being buzz words to being the focus of hospitals and the greater healthcare system. Patient engagement and satisfaction is crucial to the healthcare system and it's our job as public relations professionals to help our clients be transparent and helpful to their constituents – whether that's a business to an unhappy customer or a surgeon to a scared and medically uneducated patient. Lindsay Dunn, writer for Becker's Hospital Review, explains how some surgeons and…
  • The Promotion of Alienation

    13 Aug 2014 | 12:34 pm
    Misogyny is never okay. While racism and homophobia are rightly denounced in sports, misogyny somehow gets a free pass. It's bad enough when you have to hear it from fans, but when established organizations flaunt it, it's doubly horrible. This summer we've seen this play out on numerous occasions in sports. Here are a couple notable instances. Warrior complains about Title IX Warrior is a sports equipment and apparel company, notably for lacrosse and hockey. Last month, with the World Lacrosse Championships being broadcasted on ESPN 2, Warrior took to Twitter to complain about their sport…
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    Maggie Patterson

  • Episode #32 – Fired Up About Challenges with Racheal Cook

    Maggie Patterson
    2 Sep 2014 | 12:00 am
    Challenges are being run all the time, but do they work? Do they actually engage your audience? Drive business results? Today guest expert Racheal Cook, The Yogipreneur shares her lessons learned from her super popular Fired Up & Focused Challenge. Items Discussed in this Episode: How Racheal’s client feedback drove her to create her Fired Up and Focused Challenge What Racheal learned from running the last round of her challenge How to use your communication style to drive how you create offerings Racheal’s style of doing it her own way The power of using micro-results to keep your…
  • Skip the Cookie Cutter Pitch Template

    Maggie Patterson
    21 Aug 2014 | 12:00 am
    It’s dirty business today. Talking templates. I love systems. Processes, anything that makes things flow beautifully. But when someone asks me for a template for pitching media I get my back up. No fewer than 3 online courses I’ve taken have thrown guest posting and pitching media out there as a way to build your list and your credibility. Fist pump. I love it. Yes, totally let’s do it! Then, it’s followed by a pitch template. A cookie cutter template for you to “swipe”….usually along with words like “just fill this in and you’ll be all set”. If only it were that easy.
  • Episode #31 – Making Launches Simple and Fun with Farideh Ceaser

    Maggie Patterson
    19 Aug 2014 | 12:00 am
    Today we’re talking launching. Don’t run – our guest expert today makes launches fun and simple! Farideh Ceaser is a launch strategist quite unlike anyone else with years of experience as a musician where she marketed and launched albums, tours and much more. Items Discussed in this Episode: How Farideh made the transition from musician to launch strategist The most important thing Farideh wishes you knew about launches How online launching offers a unique experience of being able to re-launch as needed Farideh’s recommendations to tailor your launch to your audience How to not…
  • Don’t Flush Your Brand’s Reputation

    Maggie Patterson
    14 Aug 2014 | 12:00 am
    Over the last 18 months I’ve invested a lot of time and cool hard cash in courses, programs, services and coaching. As I went through the shift from corporate to more online clients, I knew I had a lot (and I mean A LOT) to learn. Some of these experiences were phenomenal. And others…were an unbelievable waste. Calling what I received crap would be extraordinarily generous on my part. Going through this process, so many times I thought…. Are my expectations out of alignment? Am I being unreasonable? Did I just make a bad choice? I’ve been turning it over and over again in my head,…
  • Episode #30 – Breaking the Rules of Opt-ins with Makenna Johnston

    Maggie Patterson
    12 Aug 2014 | 12:00 am
    Opt-ins. Love them or hate them, they are a critical part of building an email list, that’s why today we’re talking with guest expert Makenna Johnston about how she used an unconventional opt-in to build her business. No ebook or cheat sheet, Makenna used a weekly free coaching session instead. Items Discussed in this Episode: How Makenna used her free coaching calls to give people a sense of her style Why Makenna’s group calls helped her avoid save time and cut down the number of one-on-one calls she was doing How to use your opt-in to be active and actually drive sales instead of…
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  • Five Technology Trends PR Pros Should Salivate Over

    Jeremy Bartram
    19 Aug 2014 | 6:38 am
    I recently took a Gallup Strengthsfinder survey, which helps people identify their talents and what they do best in order to develop them into strengths. One of my strengths is “Futuristic.” I suppose this is why I was drawn to tech PR. Every day I get to read about emerging, exciting technology trends that promise [...]
  • Shifting Brand? Call in the Thought Leaders

    Kara Lundberg
    13 Aug 2014 | 12:52 pm
    If you’ve been following our blog for a while, you know that we often discuss the impact and benefits of being a thought leader. In our business, thought leaders carry the message, elevate and create visibility for the brand and, hopefully, shape or re-shape attitudes and views. If you know Randstad Technologies you probably know [...]
  • Mixing Up the Traditional Communications Menu

    Trish Rimo
    30 Jul 2014 | 11:27 am
    I recently returned from a week’s stay in Paris, where I hadn’t been for 10 years. It’s one of my favorite cities, but in my usual quest to find traditional French fare, this time I found mostly international cuisine – particularly Italian. I couldn’t go any place without running into at least two Italian restaurants, [...]
  • The Communications Evolution: From Answering Machines to Hashtags

    Anna Williford
    23 Jul 2014 | 8:15 am
    While channel surfing one evening this summer, I stumbled upon a great miniseries on National Geographic – “The 80s: The Decade That Made Us” followed up by “The 90s: The Last Great Decade.” Both offered the history buff in me an overview of cultural and political milestones that I wasn’t around to experience firsthand or [...]
  • 4 Tips to Make the Most of the Daily News Cycle

    Holly Zuluaga
    14 Jul 2014 | 1:06 pm
    Keeping up on the latest headlines is a key component of a knowledgeable PR pro. It helps you stay current on what is happening in the industries you are working in, but it can also present opportunities to insert clients into trending conversations. Typically, company and product news don’t drive large news cycles, but pitching [...]
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    (W)right On Communications » (W)right On Target Blog

  • San Diegans Oppose Building New Chargers Stadium

    Whitney Mackenzie
    26 Aug 2014 | 9:10 am
    67 percent of San Diego County residents oppose new stadium even if it means the Chargers would move to Los Angeles SAN DIEGO, August 26, 2014 – A study conducted by (W)right On Communications found that 63 percent of County residents would oppose the City of San Diego building a new stadium for the Chargers. […]
  • 90 Percent of San Diegans Support Turning Off the Water at Waterfront Park

    Whitney Mackenzie
    25 Aug 2014 | 9:51 am
    WOC Intelligence survey shows City residents want park water shut off; most feel they are individually doing all they can to conserve water and that businesses should be asked to make mandatory reductions SAN DIEGO, August 25, 2014 – While visitors and nearby residents flock to the new $49.4 million downtown Waterfront Park, San Diego […]
  • (W)right On Communications Launches WOC Intelligence

    Whitney Mackenzie
    21 Aug 2014 | 1:00 pm
    New survey reveals San Diego County residents strongly favor SeaWorld fireworks SAN DIEGO, August 21, 2014 – To gauge stakeholders’ opinions – from hyperlocal through national markets – and leverage those detailed insights for data-driven decision making, San Diego public relations firm (W)right On Communications has created WOC Intelligence. (W)right On’s new research capability is […]
  • Eight Things I Learned from my Public Relations Internship

    Julie Wright
    20 Aug 2014 | 9:05 am
    Preface by Julie Wright, President of (W)right On Communications: The take-aways our summer intern Erik Sena has shared below will be required reading for every incoming intern at our growing San Diego public relations firm. Erik has been exemplary in his attitude, professionalism and work quality. What he captures below is excellent advice for any […]
  • Being a Know-It-All Isn’t such a Bad Thing

    Molly Borchers
    31 Jul 2014 | 1:42 pm
    The know-it-all: you know that person. It seems everyone has one or two in their life. The not-so-humble person who elicits an eye roll every time he/she begins to speak. The person who pontificates on everything, and the minute you bring up something new, they claim to have known about it yesterday. They’re annoying, right? But […]
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    The Maven Blog

  • Six Reasons Why the Ice Bucket Challenge was a Marketing Success

    Veronica Mikitka Reed
    28 Aug 2014 | 2:49 pm
    Facebook user news feeds across the globe have been  inundated with Ice Bucket Challenge videos over the last few months. The Ice Bucket Challenge, which became a viral grassroots campaign, has been a marketing and public relations professional’s dream. The high level of engagement and the measurable results speak for themselves: More than 28 million people have joined the conversation about the challenge and 2.4 million videos related to the challenge have been shared on Facebook. $88.5 million  in donations have been made to the Amyotrophic Lateral Sclerosis Association (ALSA) from July…
  • How to Promote Your Blog Post (When You Have a Full-Time Job That’s Not Blogging)

    Jessica Sharp
    27 Aug 2014 | 12:48 pm
    Most people assume writing a blog post is the hard part, but really, once you’ve hit “publish,” your work has just begun. Assuming you’ve spent adequate time writing the perfect headline, including key words in your introduction, editing the copy so that people will read it, and including lots of relevant links, now you’re ready to publish and promote. If you were a professional blogger this post would be about 20x the length (and if you’re interested to read about the gazillion ways you can promote your blog post, just Google “How I promote my blog post”). But you’re not.
  • We’re Hiring! Maven Seeks Senior Account Executive

    Rebecca Devine
    19 Aug 2014 | 11:48 am
    Maven Communications is currently seeking a senior account executive to join our growing team in Center City, Philadelphia.  Maven provides high impact communications services to our client roster of B-to-B and B-to-C companies across a variety of industries, including real estate, law, media, technology, healthcare and nonprofit. The ideal candidate for this position is a self-starter, team player and a strategic thinker. -           Minimum of 2-5 years of demonstrated PR experience with B2B clients. Professional services, legal, healthcare or real estate industries preferred…
  • Social Networking: Are you Making the Right Social Media Connections?

    Meghan McGarrigle
    18 Aug 2014 | 8:27 am
    According to PewCenter Research, 74 % of online adults use social networking sites. With numbers that high I think it’s important to periodically check what you’re posting and who you’re connecting with to make sure you’re putting your best foot forward. Last month, I wrote “The Do’s and Don’ts of Social Media in the Workplace” to discuss good practices to keep in mind when posting on a public network. Now, let’s take a look at who you should be connecting with on these different platforms. Disclaimer: These recommendations are based solely on my opinion. I prefer a more…
  • 6 Ways Law Firms Can Get the Most Out of Twitter

    Maven Communications
    8 Aug 2014 | 7:13 am
    By Hannah Kurtz There are countless statistics and blogs that advocate the creation and utilization of corporate Twitter accounts. This seems like a no brainer for most industries; whether you’re a local business trying to reach vegans in Philadelphia or a multinational fashion retailer trying to get the word out about your end-of-summer sale, Twitter can help you identify consumers, give coupons, show pictures, and even suggest potential customers based on your existing followers. Other industries, however, are slow on the Twitter uptake. Some see it as a new media that is simply a…
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    Critical Conversations

  • China’s Ever Changing Media Landscape: The Digitization of China’s Media

    Alice Hu
    2 Sep 2014 | 3:54 am
    By Alice Hu, MSLGROUP Asia China’s Internet user population is almost twice the population of the United States. And it’s growing. In a country where most netizens know the Internet through the screen of a smartphone or tablet, it’s no surprise that WeChat is the darling of mobile apps in China. WeChat, the most popular mobile messenger in China not only incorporates social and chat, but also mobile payments, mobile commerce, and other services. It continues to be popular because it combines many apps into one. There are exclusive groups just for those in the know for luxury,…
  • Increased Swedish Electricity Requirements in the Future

    MSLGROUP Admin
    1 Sep 2014 | 3:30 am
    By Per Ola Bosson, JKL Stockholm Contrary to what many believe, electricity requirements will increase in the future according to a recent report presented by the Confederation of Swedish Enterprises. The report examined developments within various areas of the economy through 2030 and added developments in the household sector and new fields of application such as electric vehicles and the establishment of data centres. The results show that Sweden’s electricity requirements in 2030 will be 5-10 TWh greater than current levels. Electricity use within the industrial and housing sectors…
  • Five Tips About Video and Marketing Programs That are Often Overlooked

    MSLGROUP Admin
    29 Aug 2014 | 3:30 am
    By John Moran, Vice President and Executive Media Coach, MSLGROUP You already know that video is important. People, regardless of their environment, respond better to visual information than plain text and studies have shown that video doubles the time a viewer spends on a site. However, many marketing organizations have trouble incorporating video. According to Forrester Research, “74% of business executives say their company has a digital strategy, but only 15% believe their company has the skills and capabilities to execute on that strategy.”* MSLGROUP offers a simple and…
  • India Public Affairs Round-up – Election Over, Time to Roll Up the Sleeves

    Critical Conversations
    28 Aug 2014 | 3:30 am
    By Amrita Choudhary, Deputy Head of Content, MSLGROUP in India After the bruising general election, India’s new government got down to the business of preparing the Union Budget. Much is expected of the Narendra Modi regime, which projected a pro-business, pro-reform image throughout the campaign. While reactions to the Budget were mixed, it did include two important policy changes. Foreign direct investment norms for insurance and defence manufacturing were changed to attract more foreign players. In this edition of MSLGROUP’s revamped Public Affairs Round-up, we analyse the…
  • Like it or Hate It: How ALS #IceBucketChallenge Became a Global Phenomenon

    Critical Conversations
    27 Aug 2014 | 3:30 am
    By Annie Sunny, Account Executive, MSLGROUP in India Over the last few weeks, countless individuals, billionaires, former presidents and celebrities have posted videos of dousing themselves with ice water, helping make the ALS Ice Bucket challenge a viral phenomenon. Despite the criticism, it’s not just fun and jokes – the challenge has helped raise funds and create awareness for ALS – Amyotrophic Lateral Sclerosis, a lethal neurodegenerative disorder also known as Lou Gehrig’s disease. It’s probably better known as the disorder that physicist Stephen Hawking suffers from.
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