• Most Topular Stories

  • Can McDonald’s Revitalize Its Brand?

    PR News
    Mark Renfree
    23 Apr 2015 | 9:09 am
    The fast-food giant is doing more than just cutting dead weight as it looks ahead to recover from the declining profitability of its brand. | MORE »The post Can McDonald’s Revitalize Its Brand? appeared first on PR News.
  • 4 Elements of a Successful Blog Strategy

    PR News
    Richard Brownell
    23 Apr 2015 | 9:39 am
    Whether your brand is just starting a blog or you are looking revamp an existing one, there are key points to keep in mind when developing a blog strategy.  | MORE »The post 4 Elements of a Successful Blog Strategy appeared first on PR News.
  • PR Challenge

    Online Public Relations Thoughts
    Jim Horton
    21 Apr 2015 | 4:47 am
    Here is a PR challenge. Norway is going to shut down its FM radio stations and move completely to digital transmission, but 50 percent of the listeners aren't prepared for the shift.  They are happy listening to FM.  Norway has given itself two years to make the shift and that should be enough time for its citizens to purchase digital radios for homes and cars, but, of course, it won't be. People procrastinate, and many won't understand what has happened until the day they switch on their radios and nothing comes out.  Norway has two years to saturate the…
  • Becoming a Thought Leader in the Digital Era

    Brian Solis
    Guest Author
    22 Apr 2015 | 5:25 am
    Guest post by Dorie Clark (@dorieclark) is a marketing strategist who teaches at Duke University’s Fuqua School of Business. She is the author the new book, Stand Out, which is now available. It’s getting harder to communicate these days. Of course, the tools and channels are more ubiquitous than ever. We can blog or podcast or share sepia-toned Instagrams or racy Snapchats or funny Vines. But is anyone actually listening? With more noise and clutter than ever before, how can you actually break out of the pack and get noticed for the quality of your ideas? That was the challenge I tackled…
  • Habits are the Invisible Architecture of Everyday Life

    Brian Solis
    Guest Author
    12 Apr 2015 | 4:50 am
    Guest post by Gretchen Rubin (@gretchenrubin), one of the most thought-provoking writers on habits and happiness. Her new book, Better than Before, is about how we change our habits. Habits are the invisible architecture of everyday life. Research shows that each day, we repeat about 40 percent of our behavior, so our habits shape our existence, and our future. If our habits work for us, we’re far more likely to be happy, healthy, and productive—and if our habits don’t work for us, we’ll find it tougher. So if we want to change our lives, changing our habits is a great place to start.
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    Brian Solis

  • Becoming a Thought Leader in the Digital Era

    Guest Author
    22 Apr 2015 | 5:25 am
    Guest post by Dorie Clark (@dorieclark) is a marketing strategist who teaches at Duke University’s Fuqua School of Business. She is the author the new book, Stand Out, which is now available. It’s getting harder to communicate these days. Of course, the tools and channels are more ubiquitous than ever. We can blog or podcast or share sepia-toned Instagrams or racy Snapchats or funny Vines. But is anyone actually listening? With more noise and clutter than ever before, how can you actually break out of the pack and get noticed for the quality of your ideas? That was the challenge I tackled…
  • When Hospitality Becomes an Art, It Loses Its Very Soul

    Brian Solis
    20 Apr 2015 | 5:55 am
    The title is credited to Max Beerbohm, English essayist, parodist, and caricaturist best known today for his 1911 novel Zuleika Dobson. Taken from his 1918 work, Hosts and Guests, I interpret his work for a new era of hospitality. We live in a connected society now and as such, guests and the experiences they have and share, form the foundation of marketing and service. If we try to scale experiences for the sake of doing so, we miss the essence of true engagement. Instead, we connect with guests, customers, at an emotional level. Although way overdue, I’m finally sharing highlights…
  • How Marketers Can Thrive in an Era of Digital Darwinism

    Brian Solis
    15 Apr 2015 | 5:22 am
    While in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences, I spent some time with the folks who produceThe Digital Marketing Show. In this short video, I share the rise of Generation C and how an era of connected consumerism created the perfect storm for digital Darwinism to accelerate. We also discuss how the future of marketing takes more than technology, it takes a philosophical shift to create meaningful and shareable experiences. It’s short (3 minutes) and hopefully helpful… Topic 1: The definition of Generation C and…
  • Habits are the Invisible Architecture of Everyday Life

    Guest Author
    12 Apr 2015 | 4:50 am
    Guest post by Gretchen Rubin (@gretchenrubin), one of the most thought-provoking writers on habits and happiness. Her new book, Better than Before, is about how we change our habits. Habits are the invisible architecture of everyday life. Research shows that each day, we repeat about 40 percent of our behavior, so our habits shape our existence, and our future. If our habits work for us, we’re far more likely to be happy, healthy, and productive—and if our habits don’t work for us, we’ll find it tougher. So if we want to change our lives, changing our habits is a great place to start.
  • The Apple Watch Will Make Work More Delightful and Reshape Employee Engagement

    Guest Author
    10 Apr 2015 | 5:43 am
    Guest post by Jason Shah is the founder and CEO of Do (, a collaboration platform that helps people run productive meetings and do work they love. TL;DR Summary: Apple Watch will make work easier and more impactful. Through a constrained interface, powerful one-tap actions, and intimate data it will collect, people will be better at their jobs and form new bonds with coworkers previously not possible. There is a widespread myth that a new device will only add more clutter–more noise–to both our work lives and our personal lives. More notifications, more distractions, and…
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    PR News

  • 5 Steps to Building a Thought Leadership Campaign

    Richard Brownell
    24 Apr 2015 | 9:46 am
    Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made. | MORE »The post 5 Steps to Building a Thought Leadership Campaign appeared first on PR News.
  • How to Create Visual Content People Actually Want to Look at [Infographic]

    Brian Greene
    24 Apr 2015 | 8:13 am
    In an era where catching people's attention is getting more and more difficult, making your content look good is just as (if not more) important than actually having good content. But creating stunning visual content is much more difficult than it may seem, and the Internet is full of bad design and poorly executed visuals to prove it. | MORE »The post How to Create Visual Content People Actually Want to Look at [Infographic] appeared first on PR News.
  • Blue Bell Creameries Tries to Get in Front of a Crisis

    Matthew Schwartz
    23 Apr 2015 | 10:18 am
    When an organization is hit with a crisis, the response will often determine how long the crisis will last, in terms of negative media coverage, as well as any long-term erosion in brand reputation or lead revenue. That’s why PR execs need to keep a close eye on how the crisis now engulfing Blue Bell […] | MORE »The post Blue Bell Creameries Tries to Get in Front of a Crisis appeared first on PR News.
  • 4 Elements of a Successful Blog Strategy

    Richard Brownell
    23 Apr 2015 | 9:39 am
    Whether your brand is just starting a blog or you are looking revamp an existing one, there are key points to keep in mind when developing a blog strategy.  | MORE »The post 4 Elements of a Successful Blog Strategy appeared first on PR News.
  • Can McDonald’s Revitalize Its Brand?

    Mark Renfree
    23 Apr 2015 | 9:09 am
    The fast-food giant is doing more than just cutting dead weight as it looks ahead to recover from the declining profitability of its brand. | MORE »The post Can McDonald’s Revitalize Its Brand? appeared first on PR News.
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    PR News

  • 5 Steps to Building a Thought Leadership Campaign

    Richard Brownell
    24 Apr 2015 | 9:46 am
    Having a thought leader in the senior ranks of your brand can be a great benefit, but thought leaders must be cultivated. They cannot be made. | MORE »The post 5 Steps to Building a Thought Leadership Campaign appeared first on PR News.
  • How to Create Visual Content People Actually Want to Look at [Infographic]

    Brian Greene
    24 Apr 2015 | 8:13 am
    In an era where catching people's attention is getting more and more difficult, making your content look good is just as (if not more) important than actually having good content. But creating stunning visual content is much more difficult than it may seem, and the Internet is full of bad design and poorly executed visuals to prove it. | MORE »The post How to Create Visual Content People Actually Want to Look at [Infographic] appeared first on PR News.
  • Blue Bell Creameries Tries to Get in Front of a Crisis

    Matthew Schwartz
    23 Apr 2015 | 10:18 am
    When an organization is hit with a crisis, the response will often determine how long the crisis will last, in terms of negative media coverage, as well as any long-term erosion in brand reputation or lead revenue. That’s why PR execs need to keep a close eye on how the crisis now engulfing Blue Bell […] | MORE »The post Blue Bell Creameries Tries to Get in Front of a Crisis appeared first on PR News.
  • 4 Elements of a Successful Blog Strategy

    Richard Brownell
    23 Apr 2015 | 9:39 am
    Whether your brand is just starting a blog or you are looking revamp an existing one, there are key points to keep in mind when developing a blog strategy.  | MORE »The post 4 Elements of a Successful Blog Strategy appeared first on PR News.
  • Can McDonald’s Revitalize Its Brand?

    Mark Renfree
    23 Apr 2015 | 9:09 am
    The fast-food giant is doing more than just cutting dead weight as it looks ahead to recover from the declining profitability of its brand. | MORE »The post Can McDonald’s Revitalize Its Brand? appeared first on PR News.
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  • The Official Facebook Zero Announcement

    24 Apr 2015 | 12:28 pm
    In early 2014, Marshall Manson predicted Facebook Zero in his widely circulated paper Facebook Zero: Considering Life After the Demise of Organic Reach. If there was ever a question about if or when this would actually occur, algorithm updates announced by Facebook earlier this week seem to be the answer. What are the updates? Facebook announced three changes with the latest algorithm updates: To improve the experience for people who do not have a lot of content available to see, users may now see multiple posts from the same source in the News Feed. Because people have expressed a concern…
  • Infographic: China’s Social Media Equivalents

    22 Apr 2015 | 11:09 am
    Rapid changes in the social media landscape can make it difficult to keep up. But for companies wanting to move into China, there’s a completely different playing field to understand. It can certainly be a daunting task. Why is this? The Great Firewall continues to play a large role in the divide. While Google and Facebook continue to have their struggles, as of a few months ago Instagram has also been intermittently blocked for various reasons. At times Weibo too will block anything with an obvious QR code linking to WeChat. But even if the Great Firewall were lifted, brands in China have…
  • Getting Social @ Ogilvy with Max Polisar, AwesomenessTV

    21 Apr 2015 | 2:45 pm
      Last week, Max Polisar, SVP of Sales at AwesomenessTV, met with our team to share the latest on working with Millennial creators to tell stories. We caught up with Max to ask a few questions about the future of his company and our industry as a whole:  S@O: In 140 characters or less, tell us what everyone should know about Awesomeness TV. MP: AwesomenessTV is creating entertaining and engaging content specifically for Generation Z, the most influential generation yet.    S@O: What do you think Awesomeness TV will be doing this time next year? MP: AwesomenessTV will continue to…
  • How To Engage Millennial Content Creators

    20 Apr 2015 | 12:45 pm
    With a population of 148 million strong in the U.S. alone, Generation Z (68 million) and Millennials (80 million) hold $244 billion in spending power. And 95% are online. ALL THE TIME. The most influential group among this audience is not traditional celebrities, rather they are now more enamored by social media stars. In fact, a survey conducted in 2014 showed that YouTube stars are more popular than mainstream celebrities among U.S. teens. So what does this mean for brands? These creators are able to speak to their audiences in a way unlike any engagement we’ve seen before. The…
  • Short-Form Content Tops 2015 March Madness Social Media Trends

    2 Apr 2015 | 8:32 am
    On the hard court, the NCAA March Madness front-runner is clear: Kentucky stands out without a doubt. In social media, however, March Madness doesn’t seem to have a winner. Every year, I scour the web looking for the best trends in platform usage, user behaviors and content on social media during the NCAA’s annual college basketball tournament. But this year, there were no major “trends” at all—just one giant glob of short-form content. This should come as no surprise to fans, with GIFs, Vines and Instagram videos saturating the sports world more and more every day. At the same…
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    A PR Guy's Musings - Stuart Bruce

  • Back to the Future of Comms and the Marketing Leaders’ Masterclass

    Stuart Bruce
    16 Apr 2015 | 3:42 am
    Just a quick alert to two fantastic PR and marketing events that I’m speaking at later this month: Marketing Leaders’ Masterclass | 21 April | Leeds A rare opportunity for me to do something in Leeds. The Marketing Leaders’ Masterclass has been put together by John McCambley and is being attended by some of the top PR and marketing professionals from across the north of England from companies such as Superdry, Asda, Morrisons, Irwin Mitchell, Premier Farnell, Cooperative Group, Shop Direct, Victoria Plumb, Wilko and Provident Financial. It’s being hosted at the…
  • Trust Me, PR is dead – long live public relations

    Stuart Bruce
    19 Mar 2015 | 9:11 am
    Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a co-founder of Jackie Cooper PR and former EMEA CEO of Edelman should bite the hand that’s fed him (and them!) Having read and enjoyed the book I can let you into a little secret that not many of the numerous reviews have revealed. The book isn’t really that much about PR. In fact it is far more interesting. It’s a broader analysis and dissection of society, politics, business and even the economy as it is today. Much of the…
  • My CIPR CPD (continuous professional development) goals for 2015

    Stuart Bruce
    18 Mar 2015 | 4:21 am
    Today is the first day of the new recording cycle for Chartered Institute of Public Relations (CIPR) continuous professional development (CPD) points Earlier this year I recorded my points in much the same way as I’ve done in previous years. A last minute look through the list on the CIPR websites to see what I’d done that I could get points for. I detailed my experience here and was delighted that my blog post encouraged several other CIPR members to record their CPD points as well. This year I’ve resolved to do it differently and am going to try and plan out in advance…
  • PR – the public relations profession – being a member, joining in and taking part

    Stuart Bruce
    16 Mar 2015 | 8:50 am
    I’ve been a member of the Chartered Institute of Public Relations (CIPR) since I was a student (long before it added the chartered to its name). When I ran a PR consultancy I ensured it joined the Public Relations Consultants Association (PRCA) and late last year I joined it as an individual member. I’ve recently been having online and offline conversations with various colleagues about the value of joining professional and trade associations and several have been trying to persuade me to join their organisation. It would be easy, but too expensive, to join them all. But which…
  • International PR thought leader videos from the Davos World Communication Forum

    Stuart Bruce
    13 Mar 2015 | 4:47 am
    Photo by Olga Bereslavskaya. The sixth Davos World Communication Forum (#WCFDavos) was probably the best ever with almost 150 participants from 30+ countries and every continent (except Antarctica). I was the WCF moderator for the first day and at the end of the second day I was responsible for presenting a summary of the two days of debate and discussion on public relations and communications. My dilemma was deciding which of the many fascinating ideas and thoughts I’d heard and seen to include. So I decided to experiment and instead of me giving my summary I invited some of the…
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    CustomScoop's Media Bullseye

  • 82 Communications and Public Relations Jobs Available Now

    Jen Couture
    21 Apr 2015 | 3:17 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Public Relations Coordinator, Law School, American University, Washington, DC Program Coordinator with Int’l Peace & Conflict Resolution Program, American University, Washington, DC Production Coordinator for WAMU’s Bluegrass Country,…
  • 69 Communications and Public Relations Jobs Available Now

    Jen Couture
    14 Apr 2015 | 7:10 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Associate Vice President for Marketing & Communication, Centenary College, Shreveport, LA Senior Public Relations Specialist, City of Tyler, Tyler, TX Executive Director, Cowen Institute at Tulane University, New Orleans, LA – apply by Apr.
  • 62 Communications and Public Relations Jobs Available Now

    Jen Couture
    7 Apr 2015 | 8:21 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Vice President of Development & Alumni Relations, American University, Washington, DC Communications Manager, Bentley University, Waltham, MA Digital Communications Manager, Columbia University, New York, NY Communications Specialist,…
  • 64 Communications and Public Relations Jobs Available Now

    Jen Couture
    31 Mar 2015 | 3:05 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Web & Content Marketing Coordinator, American University, Washington, DC Public Affairs & Communications Specialist, Apollo Education Group, Phoenix, AZ Public Affairs Specialist/Spokesperson (Job ID: WO-DEU-2015-0020), Bureau of Land…
  • 63 Communications and Public Relations Jobs Available Now

    Jen Couture
    24 Mar 2015 | 3:02 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Public Affairs Specialist/Spokesperson (Job ID: WO-DEU-2015-0020), Bureau of Land Management, Washington, DC – apply by Apr. 17 Director, Corporate & Foundation Relations, Law School, Georgetown University, Washington, DC…
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    Social Media PR Blog Feed

  • Facebook Ad Dollars More Important Than Ever

    Steve Mullen
    23 Apr 2015 | 12:20 pm
    Ever since becoming a publicly traded company (and thus being more focused on the bottom line) Facebook has been pushing brands more and more toward what is now becoming inevitable — you have to spend at least a little advertising money to get your message to your audience on the social media giant. Facebook announced today more changes to the formula it uses to create its news feed.  The news feed is the first thing you see when you log into the site, and includes a mix of updates from your friends, paid advertising, and content from pages and groups that you’ve…
  • Expect to Lose Some “Likes” Soon

    Steve Mullen
    6 Mar 2015 | 8:00 am
    If you manage a Facebook Page and pay at least a little attention to how many “likes” you have, expect to see your numbers going down in the coming weeks. Facebook announced that they’ll be doing an “audit” of the social media site, and removing “likes” that come from people whose accounts have been voluntarily deactivated or have been memorialized.  Here’s the reason, according to the Facebook blog post published yesterday: There are two primary benefits to removing voluntarily deactivated and memorialized Facebook accounts from Pages’ like…
  • Facebook Page Changes Will Force Move to More Quality Content

    Steve Mullen
    18 Nov 2014 | 12:13 pm
    Social Media Managers for brands across the world are evaluating their strategies right now, as Facebook recently dropped a bomb that will change how some are doing business on the world’s largest social media site. The move, which was posted on Facebook’s news blog, will cut some social media marketers off at the knees, and will force all of us who manage business Facebook pages to pause before posting.  In that blog post, we are told that Facebook will make sure fewer people see the following types of posts: Posts that solely push people to buy a product or install an app…
  • EndGame PR Helps Launch New Behavior Analysis Website

    Steve Mullen
    17 Oct 2014 | 6:51 am
    EndGame PR is happy to announce the completion and launch of an all new website for the Virginia Association for Behavior Analysis (VABA). The organization’s mission is to promote and support the practice, research and dissemination of behavior analysis throughout the Commonwealth of Virginia. Until recently, however, its website was not up to snuff. EndGame PR built a dynamic new home on the web for VABA, which includes a member’s only section, a membership management module, the ability to collect dues from members, a jobs page, a rotating banner on the front page, a news blog…
  • Foursquare Launches Swarm, and Kills the Fun of Checking In

    Steve Mullen
    22 May 2014 | 7:07 am
    Foursquare and the all new Swarm All good things must come to an end.  We’ve slowly seen Facebook become less fun, Twitter is too crowded to keep straight, and Google+ … well, it was never all that good to begin with.  The latest example of good things coming to an end is the changes that have come to Foursquare. Foursquare was launched in 2009 as a way to tell your friends where you are.  Not only could you see where the best party or happening bar was located, you could also compete with your friends for points and mayorships.  For each check-in, you received a number of…
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    Online Public Relations Thoughts

  • Limits of PR

    Jim Horton
    24 Apr 2015 | 4:40 am
    Sometimes, in spite of all information given to the public, some citizens persist in their beliefs and actions.  When their actions are harmful to others, PR ends and the law steps in.  Consider this case.  There are a significant number of well-educated people in California who refuse to vaccinate their children because they believe vaccines cause autism.  Their children are endangering others who for health reasons can't be vaccinated.  No amount of evidence and reasoning has been successful in getting these parents to protect their children.  Hence, a bill is…
  • Reputation And A Merger

    Jim Horton
    23 Apr 2015 | 4:40 am
    The Comcast Time Warner Cable merger has been hung up for over a year.  Now, Comcast's reputation for compliance with FCC requests is at issue and is being used as a reason why the merger shouldn't go forward.  For leaders who don't think reputation matters, it is a lesson.  Comcast is determined to see the merger through or it would have given up by now.  The government is pecking it until the company sees the light.  Had Comcast's reputation been sterling, consummation of the combination might not have been blocked for so long and might be done by now.  As it…
  • Dumb

    Jim Horton
    22 Apr 2015 | 4:48 am
    In a case of closing the barn door after the horses have escaped, a Sony lawyer sent a warning letter to the media not to use any of the material that was hacked from the company in late 2014.  Predictably the media were not impressed.  The lawyer forgot or didn't know that once information is public, people can and will use it, especially in the Internet age.  The solution to Sony's problem was not to get hacked in the first place.  Its cyber security was deficient, and the embarrassment the company suffered cannot be masked by a lawyer's missive.  Sony will be…
  • PR Challenge

    Jim Horton
    21 Apr 2015 | 4:47 am
    Here is a PR challenge. Norway is going to shut down its FM radio stations and move completely to digital transmission, but 50 percent of the listeners aren't prepared for the shift.  They are happy listening to FM.  Norway has given itself two years to make the shift and that should be enough time for its citizens to purchase digital radios for homes and cars, but, of course, it won't be. People procrastinate, and many won't understand what has happened until the day they switch on their radios and nothing comes out.  Norway has two years to saturate the…
  • No Repeat

    Jim Horton
    20 Apr 2015 | 4:43 am
    Google's social media platform, Google+, has been a failure.  Some are declaring it dead.  The question that has not been answered is why a company that is so successful in search is unable to launch a popular social media site?  There have been plenty of reasons given for it, but it is likely that it is a case of too little too late.  Facebook got there first and won the market share.  Google had missteps along the way from which it has never recovered.  Given that, what kind of PR campaign would Google need to be competitive again?  Or, as with many…
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  • Brave Personal Branding Workshop in Chicago

    Barbara Rozgonyi
    13 Apr 2015 | 12:44 pm
    Ever wished you had a personal brand that stands out, but didn’t think you had the experience or the connections to be sought out? Yes? Consider this your invitation to join me on April 20 for a free... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • WIRED Branding and Social Media Training Courses

    Barbara Rozgonyi
    13 Mar 2015 | 8:56 am
    What do you need to know about to be more successful? Looking for the knowledge you need to escape from overwhelm and confusion that comes with managing marketing today? You’re in the right... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Digital Branding and Marketing Success Plans

    Barbara Rozgonyi
    12 Mar 2015 | 2:32 pm
    Ever wished you could wave a magic wand and get your marketing to work better and faster, but you didn’t think you had the know how you need to get to the next level? Your wish is granted!... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Facebook, Twitter and Pinterest Tips for Bloggers via #BAMC15

    Barbara Rozgonyi
    10 Mar 2015 | 3:32 pm
    There’s something about a conference called BAM that makes you want to go there. And, go there I did. In addition to escaping Chicago’s cold weather, I was looking forward to reconnecting... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 26 Book Club Recommendations by Bookstore Experts

    Barbara Rozgonyi
    27 Feb 2015 | 1:39 pm
    How do you select a book that reads fast, is well-written, comes cast with captivating characters, unveils an intriguing plot at a good pace, and most of all sets the stage for an exciting book group... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Holtz Communications + Technology | Blog

  • Friday Wrap #150: Gaming Wikipedia, BuzzFeed ethics, FM’s fade, greenwashing, news by GIF
    24 Apr 2015 | 6:54 am
    Pixabay photo courtesy of FraukeFeind The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow. News Another object lesson on gaming Wikipedia—Grant Sharps is the chairman of the conservative (or Tory) party in the UK. He’s also been…
  • The Hobson & Holtz Report - Podcast #804: April 20, 2015
    20 Apr 2015 | 1:04 pm
    Reminder: Neville away for May 4 episode, Gini Dietrich will guest host with Shel; Quick News: 40 organizations lead the world in employee engagement says Gallup, US federal government workers get social media guidelines, to speak Millennial use email, holograms protest gag law in Spain; the Media Monitoring Minute with CustomScoop; News That Fits: Some podcasting updates including from Dave Winer, inside NPR’s podcast strategy, Spotify plans, and more; Michael Netzley’s Asia Report: China’s Great Firewall is now armed with a cannon; being a full-stack employee:…
  • How Ray Bradbury came to write an article for me
    19 Apr 2015 | 12:25 pm
    It was the summer of 1986. I was halfway through my four-year tenure at Mattel, Inc. Bad times were on the horizon. Soon, the company’s finances would suffer and leadership would implement cost-cutting measures, including a crippling experience with McKinsey & Company’s dreaded Activity Value Analysis. But for now, budgets were still untouched and the Employee Communications Department cranked out a monthly newspaper for all employees and a quarterly magazine for employees, shareholders, partners, and other important audiences. The magazine, which I established soon after…
  • Friday Wrap #149: Foursquare for sale, GE on TV, a hologram protest, brand emojis, fake reviews
    17 Apr 2015 | 7:39 am
    Flickr photo courtesy of Michael Coghlan The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow. News Will Yahoo buy Foursquare?—The rumor mill says Yahoo, which has been pivoting to mobile in a big way, could offer $900 million to acquire the…
  • Six better ways to get customer stories than yet another a “tell us your story” campaign
    16 Apr 2015 | 3:59 pm
    Customer stories are the best. That was the message from marketing executives at a recent Ad Age Digital Conference. Adobe’s chief marketing officer, Ann Lewnes, for example, said, “Brand love leads to story making. The ability to get [consumers] to participate is so much easier than ever before.” While there are great ways to find those customer stories, the easiest (or laziest) seems to be launching a campaign that invites customers to share theirs, like the Arizona Families for Home Education did (at left). So routine has the “tell us your story” campaign…
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    Denver PR Blog

  • Denver PR Jobs

    Jeremy Story
    20 Apr 2015 | 1:59 pm
    Among those hiring this week are the Arabian Horse Association, Coalfire, the Coleman Institute for Cognitive Disabilities at the University of Colorado, Colorado Symphony Association, Cornerstone Orthopaedics & Sports Medicine, Denver Water, FRESC, GBSM (intern), Janus, Level 3 Communications, Newmont Mining, The International Mountain Bicycling Association and ViaSat.
  • Lutheran Family Services Retains GroundFloor Media for Messaging, SEO

    Jeremy Story
    16 Apr 2015 | 10:35 am
    Lutheran Family Services Rocky Mountains (LFS) has selected GroundFloor Media to conduct a search engine optimization (SEO) campaign for the organization and to develop a strategic message platform for the Older Adult & Caregiver Services program (OACS). The message platform will be developed to help LFS leverage its older adult program’s mission, care management and mental health counseling services provided to the community and to broaden its audience and client base. The SEO program will help increase online visibility and exposure among relevant audiences who may not be familiar…
  • Orapin Wins Five New Clients, Retains Additional One

    Jeremy Story
    16 Apr 2015 | 8:16 am
    Orapin Marketing + Public Relations has added five clients:1940’s BallBravo BarsDog Haus Centennial, Saving Moses and Skye Digital Marketing. Orapin also announced that Ella Bliss Beauty Bar will return as a client.
  • Colorado Symphony Association Seeks PR Director

    Jeremy Story
    16 Apr 2015 | 7:50 am
    The Colorado Symphony Association is hiring a Director of Media & Public Relations. The position is responsible for establishing and implementing the strategic direction for all Colorado Symphony Association (CSA) media and community relationships.
  • Metzger Albee Adds Three Clients

    Jeremy Story
    15 Apr 2015 | 8:45 am
    Boulder’s Metzger Albee has added three technology clients: Clip Interactive: A Colorado-based interactive mobile app developer, Clip Interactive is focused on the radio industry with the goal of improving listeners’ experience and creating a new revenue stream for radio stations. SQFTSQFT is America’s first DIY real estate portal using cutting-edge technology and a team of local, independently operated, licensed real estate agents that allows users to buy and sell homes using only a smartphone. AllSource Analysis: AllSource Analysis is a leader in commercial imagery intelligence…
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    Minnesota Public Relations Blog

  • Life Lessons from the Driving Force Behind Airlake Industrial Park

    Ryan May
    25 Apr 2015 | 6:46 am
    He was a farm kid who became a big city businessman. Growing up in tiny rural Dawson, Minn., Maynard Johnson knew that he didn’t want to spend his life farming. He wanted to go into business instead. Johnson’s business dreams were put on hold a couple of times – first after his dad became ill while he was in college and he had to go back to Dawson to run the family farm for a year, and then when World War II beckoned. But eventually Johnson was able to have his flourishing business career, serving as the driving force behind the development of Airlake Industrial Park on 1,600 acres…
  • Job - PR with Panache! looking for a Public Relations Coordinator

    Ryan May
    24 Apr 2015 | 6:35 am
    PR with Panache! looking for a Public Relations Coordinator
  • Job - PR with Panache! seeks Public Relations Strategist

    Ryan May
    24 Apr 2015 | 6:05 am
    PR with Panache! seeks Public Relations Strategist
  • Horton joins Weber as SVP/Creative Director

    Ryan May
    24 Apr 2015 | 5:30 am
    Matt HortonMatt Horton joined our Creative Experience team this month as Senior Vice President/Creative Director. Matt’s pedigree is extensive. He has nearly 20 years of experience along creative lines, including creative director leadership roles at Carmichael Lynch, FCB Global, Leo Burnett, Campbell Mithun and JWT. Forever a student of “culture, the arts and non-sequitur humor” Matt joins our agency’s growing body of creative talent across the network that brings a deeper creative force to bear within the discipline of communications. When tossed the question “how…
  • Preston Kelly Expands Digital Team with New Hire

    Ryan May
    23 Apr 2015 | 6:00 am
    Marketing agency Preston Kelly has added talent to its growing digital team with the hire of Lauren Fink as social media strategist. A graduate of the University of Minnesota, Fink has more than six years of digital marketing experience and joins Preston Kelly from Concept Group. Her broad digital experience includes developing and implementing social and content strategies, building and nurturing social communities, uncovering trends and insights from social listening, influencer relations, campaign measurement and reporting, as well as search engine marketing.  “Over the…
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    Shonali Burke Consulting, Inc.

  • Tips on Measuring Community [April #measurePR Recap]

    Shonali Burke
    24 Apr 2015 | 5:00 am
    You know how much I love to talk about social PR, right? At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community I figured there could be no better guests for this topic than two of my favorite ladies: Founder Rosemary O’Neill, and Solo PR Pro Founder Kellye Crane. Now, especially if you work in the PR field, you…
  • Connecting Your Business Blog with Your Readers (How-to)

    Guest Contributor
    22 Apr 2015 | 5:00 am
    Guest Post by Dan Stelter Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? No comments. No new traffic. No social media shares. No e-mail subscribers. And no phone calls! You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. If you believe what all the experts say, you should be raking in dozens of qualified…
  • Monday Roundup: Meeting Google’s Mobile-Friendly Standards

    Shonali Burke
    20 Apr 2015 | 5:00 am
    You know how you live on your smartphone? Google does too. And it’s changing up its search algorithm again (here’s the official statement), beginning tomorrow. So. If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. And you know you don’t want to drop in The Goog! They tell you exactly what you need to do in the guide that we pointed to earlier. But here are a few more resources on becoming, and staying, mobile-friendly. 1.  The Definitive Guide to Mobile SEO Why: This is a good post from earlier this year, but I…
  • Content Marketing: Without Community, It’s Only Half the Equation

    Shonali Burke
    17 Apr 2015 | 5:00 am
    If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario Scene: your client is super-excited about its new content marketing program (that you’ve been hired to design, and implement). You’re super-excited too – content, new client, money… what’s not to love? So you put it together. You spent the first few months creating great blog content (in your opinion, and let’s assume, for the sake of argument, your…
  • Building a New Kind of Cruise Community

    Guest Contributor
    15 Apr 2015 | 5:00 am
    Guest Post by J.D. Lasica Regular WUL readers know that Shonali (a friend and former colleague at showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. Today I’m here not with a success story, but with a quick back story and a set of assumptions. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. First, the back story. We just launched our travel…
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • PR Links of the Day - 4-24-2015

    24 Apr 2015 | 1:33 pm
    Crisis Hillary and the virtues of boring damage control(@ericdezenhall)  Image Mattel discontinues SeaWorld trainer Barbie, All SW merchandise (Consumerist) Media Penn St... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • NBC Entertainment Tunes in Sullivan

    24 Apr 2015 | 12:19 pm
    Chip Sullivan, who was branding guru at Dreamworks, has moved to NBC Entertainment as executive VP-communications. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 'Wall Street Week' Under New Management

    24 Apr 2015 | 9:20 am
    The reimagined version of the iconic, guest-driven and pun-filled "Wall Street Week" is under new management by a subsidiary of the ubiquitous hedge fund, SkyBridge Capital, and its founder,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Otto Stresses Need to Retain, Advance Diverse Talent

    24 Apr 2015 | 9:20 am
    Procter & Gamble PR legend Charlotte Otto talked about the importance of retaining and advancing diverse talent during her acceptance speech at last night's Paladin Awards dinner of the PRSA... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Popeyes Copes with Pregnant Manager Firing

    24 Apr 2015 | 8:31 am
    Fast-food chicken franchise Popeyes has moved to contain fallout from a Houston TV news report about the firing of a pregnant employee that went viral online and was widely picked up by news outlets. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Strategic Public Relations

  • How Social Media Fuels Content Marketing -- INFOGRAPHIC

    Kevin Dugan
    31 Mar 2015 | 8:58 am
    AdAge's article, "Four Areas Agencies Need to Embrace to Stay Relevant" caught my attention. It notes external collaboration is an area agencies need more of to keep up in our industry. Internal collaboration is equally important--and almost as rare. Industry discussions around social media, public relations and content marketing provide one example. These discussions seem more focused on one discipline claiming ownership of the others than on how they can make something  better by working together. Stop, Collaborate (& Listen)Content marketing is certainly the beneficiary of other…
  • Can Your Content Capture the Consumers' 8-Second Attention Span?

    Kevin Dugan
    9 Mar 2015 | 6:54 am
    Did you know the average consumer attention span is only eight seconds? It's no surprise in today's world. But it's alarming when you consider the average goldfish attention span is nine seconds.It's one of the reasons I was compelled to write a guest post for the Spin Sucks blog.Four Tips to Help You Create Content in a tl;dr World details how to get your message through this shrinking window of opportunity.Click here to read more.
  • Do You Follow the 6 Content Curation Principles?

    Kevin Dugan
    2 Feb 2015 | 5:02 am
    Content curation is sometimes described as a "short cut" to creating content. Well, if you're doing it right, this assumption is incorrect. It can certainly be less resource-intensive over time -- by integrating tools like PublishThis into your CMS for example. But if you think it's as simple as copying and pasting a few random links, you're mistaken. Here are six content curation principles to consider for your editorial process. Content curation is becoming a more important part of a brand's editorial mix, for several reasons.  Click here to visit Media Is Power for more on this topic,…
  • 3 Lessons Brands Can Learn From Facebook Manipulating Consumers

    Kevin Dugan
    30 Jun 2014 | 8:51 am
    Facebook  research has found that the emotions of others on your news feed can affect your mood. The social network did not inform users their news feeds were being manipulated as part of this study. And users are expressing outrage over the study's ethics. Should Facebook have done things differently? Are the outraged consumers justified in their ire? To borrow a famous, and vague, Facebook relationship status: "it's complicated." But this news does hold lessons for brands. Click here to visit Media Is Power for more of this article.
  • 5 Content Marketing Tips the TV Series Finale Teaches Us

    Kevin Dugan
    2 Apr 2014 | 11:37 am
    How I Met Your Mother #HIMYM ended a nine-season run with its series finale earlier this week. And of course, like most series finales, it received mixed reviews. The critics in this instance are my content marketing colleagues. In fact #HIMYM inspired a broader discussion from which we pulled five lessons content marketers can take from the TV series finale. Click here to visit Media Is Power for more of this article.
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    Shankman Blog

  • How I've Hacked My Life to Use My ADHD to My Advantage (Part 1)

    7 Apr 2015 | 9:13 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Welcome to the first in a multi-part blog series on my relationship with ADHD, how I handle it, my tricks, and hacks, and what does and doesn't work for me when dealing with this often confusing, usually misunderstood disease. First off, let's understand a few things. Not everyone has ADHD. You don't "have ADHD" because you can't find your car keys, or because the spreadsheet you have to finish for work isn't exciting. "ADHD MOMENTS DON'T" FREAKING EXIST. You don't…
  • Would You Lose a Customer over Seven Cents?

    30 Mar 2015 | 7:45 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?There's a deli across from my office, on 6th Avenue between 29th Street and 30th Street. It's one of five delis within a one block radius of my office, and it just happened to be the first one I bought from the day I moved in, and I stuck with it. Today, I went in for a usual order: Roast beef,  American cheese, lettuce, tomato, mustard, on a roll. I grabbed a soda on my way to the counter. Opening my wallet, I realized that I hadn't stopped by the bank recently. (I'm using cash less and…
  • Got Yourself a Loyal Customer? Here's How to Guarantee Their Loyalty For Life

    13 Mar 2015 | 4:06 pm
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?This is a post that focuses on the super-loyal customers or clients you already have. These tips aren't for all of your customers, rather, they're specifically reserved for your best ones - the ones who already generate the most revenue for your business. We'll go back to generating Zombie Loyalists out of all your clients in the next post, promise. Anyhow... I don't have to tell you how important loyalty is to your business. Countless studies have done that already, with stats galore:…
  • Join me for a Zombie Loyalist Webinar!

    2 Mar 2015 | 5:52 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?OK, the subhead isn't a top 20 rap title, but the message is sound. Get your customers to love you by being slightly better than everyone else, and they'll do your PR for you. I'm giving a free webinar on March 11th, in conjunction with Cision (the people who bought Vocus, the company who bought my company HARO,) to talk all about how customer service is the new PR, and I'd like you to join us! Details: March 11th, 2015, at 2pm, and you can sign up here. It's free!! You'll learn: The…
  • I want you to Become an Off-Peak person!

    9 Feb 2015 | 9:40 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I got yelled at during my CrossFit class today. We were resting between sets two and three of our hang power cleans, when I asked the guy next to me what he did for a living. Specifically, I asked him what he did for a living that allowed him to be sweating next to me at 10:24am on a Monday. Like me, he was an entrepreneur, and we immediately lost track of time as we compared notes, until the class instructor came over and suggested more lifting, less yapping. See, here's the thing. There…
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    Ries' Pieces

  • HP splits into a circle and a rectangle? Oh my.

    23 Apr 2015 | 7:10 am
        Hewlett-Packard is breaking up. It plans to split into two companies, separating its computer and printer businesses from its faster-growing corporate hardware and services operations.     The computer and printer businesses would be known as “HP Inc.” and the corporate hardware and services businesses as “Hewlett Packard Enterprise.”     Are more-focused companies a good idea? You bet. Each will have more independence and flexibility to prosper in the fast-paced technology world we live in.
  • Political Branding - 2016 Preview

    15 Apr 2015 | 11:52 am
    Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election Day. Not an easy task in a country as large and diverse as America. Too narrow a focus and you won’t get a majority vote. A narrow focus builds a brand, but a wide base wins the election. The task is huge. Even the iPhone doesn’t have a 51% share of the smartphone market in the U.S. The key to winning an election is to find a key issue narrow enough to stand for something but broad enough to be appeal to several constituencies. George H. Bush – “No new…
  • Hashtag Branding - How to not get burned

    19 Mar 2015 | 11:53 am
    Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online with tweets, hashtags and likes. It used to be that the major media outlets controlled the conversation. Today, consumers via social media have the power to start, join or change the conversation. The media covers the buzz instead of creating it. As a result, companies are trying harder than ever to encourage consumers to start conversations online with hashtag campaigns. The hope is for a viral success that will reflect positively on the brand. That is…
  • Super Bowl 2015

    2 Feb 2015 | 1:04 pm
    There was a lot of action on the field during this year’s Super Bowl including a spectacular ending. There wasn't as much action in the ads since most of them took a thoughtful, serious, sentimental approach this year. We saw fewer special effects, sexy girls and kicks to the crotch. And the few that took that route fell flat. What did score big is what always scores big. Ads from brands that own strong positions in the mind, that dominate categories and that hammer us with a familiar theme and visual in a new and entertaining way.   Consistency Works Budweiser…
  • High Hopes for Marley

    19 Nov 2014 | 10:44 am
    The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a handful of big brands and eventually a couple of dominant brands. It happened with cars; it happened with beer; it happened with computers; it happened with energy drinks. It will happen with marijuana. Being first in the mind with the right name goes a long way in dominating a category. In personal computers, Apple was a much better name that TRS-80 or Commodore Pet. In beer, Yuengling was first but never got into mind outside of its home town because the…
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    Voce Communications

  • Voce Student Weekly Reading 4/21: Offline Social Skills to Use in Social Media, Career Tips for Students & More

    Anjani Patel
    21 Apr 2015 | 12:30 pm
    Social Media 8 Offline Social Skills You Should Carry Into Your Social-Media Efforts “If you need to sound off, do it offline. Oversharing isn’t unique to social media. Some people tend to do it in the workplace, too. When done online, however, it’s a lot more public. And the ramifications could be a lot worse.” Voce Insight – Be friendly! While you don’t want to go crazy with emoticons in a professional email, it’s important to read and reread your emails to ensure that your tone comes across the way you want it to. Tone is extremely hard to decipher over text, so make sure…
  • Voce Student Weekly Reading 4/14: Mastering The Art of the Tweet, Mending Reporter Relationships & More

    Sean Lenehan
    14 Apr 2015 | 12:30 pm
    Social Media 5 Tips on Mastering the Art of the Tweet “If you’re in any way involved with an online business, the importance of social will have invariably been drilled into you by this stage. A simple Google search will also inundate you with more ‘guides to social’ than you’ll know what to do with. Analysis paralysis is more prevalent than ever in an age where we have access to, in many cases, too much information. It’s my hope that this post will ease your paralysis, for Twitter at least.” Voce Insight – Of all these tips, limiting your tweets to around 100 characters…
  • Voce Student Weekly Reading 4/7: Pinterest Launches New ‘Pin It’ Button, What Journalists Love About PR & More

    Stephanie Boggs
    7 Apr 2015 | 12:30 pm
    Social Media Pinterest’s launches new ‘Pin It’ button for faster bookmarking “Pinterest launched a new “Pin It” button on Thursday that makes it faster for users to bookmark content across the Internet. According to the company, the new and improved button, which Pinterest users can install as an extension for web browsers including Safari, Chrome and Firefox, trims the number of clicks needed to save web content — articles, photos, and so on — from six clicks to three.” Voce Insight – Pinterest is making it even easier to save things you find…
  • Voce Student Weekly Reading 3/31: Periscope, the Resume Skills Section & More

    Anjani Patel
    31 Mar 2015 | 12:30 pm
    Social Media As Twitter Introduces Periscope, Tech Titans Bet on Live Streaming Video “The premise of Periscope, Meerkat and others is simple: Capture video of yourself doing anything from exploring a new city to playing with your dog, all using nothing more than your smartphone camera. The apps notify others that you are streaming live video of yourself, and you can share it with your friends and followers.” Voce Insight – As Periscope joins the cavalcade of live streaming apps to gain major attention, it will be interesting to see how individuals, journalists and brands utilize it…
  • Voce Student Weekly Reading 3/24: How to Craft Headlines, 10 Things Companies Look for in PR Hires & More

    Sean Lenehan
    24 Mar 2015 | 12:30 pm
    Social Media How to Craft Headlines That Draw People to Your Content “Do your headlines capture the attention of the right people? Need some good ideas to enhance your headlines? A great headline gets your audience to stop, read and share your content. In this article you’ll discover four ways to craft stronger headlines to engage your readers.” Voce Insight – Surely you’ve heard the saying, “don’t judge a book by its cover.’ However, most people DO judge a post by its headline. A great headline convinces more people to read your copy while a poor one sends potential…
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    PRNewser Feed

  • Biggest Stories of the Week

    Patrick Coffee
    24 Apr 2015 | 2:36 pm
    Meet the Newest, Most Hated Buzzword “Mortal Kombat X” Sets Precedent in Gaming with New Gay Character 5 Questions on the Future of the Press Release Pitch, Please: Journalists Sound Off on Media Relations 5 Tips for Delivering Compelling Stories on LinkedIn
  • Pitch, Please: Journalists Sound Off on Media Relations

    Patrick Coffee
    24 Apr 2015 | 12:59 pm
    Last week, with the help of our friends at Muck Rack, we launched a new series chronicling the weekly responses of journalists to PR pitches: the good, the bad, and the #headdesk. The response to the project was positive, but one fan questioned whether we could gather enough responses each week to make for a new post. Today we’re happy to report that we most definitely can! Turns out that there is no shortage of journalists responding to pitches on social media. By the way, did you see this year’s Shorty Awards on Monday? (Click here for the results in case you missed them.)…
  • STUDY: No One Trusts Media, Tech, or Advertising

    Patrick Coffee
    24 Apr 2015 | 12:58 pm
    Here’s an interesting and even somewhat surprising survey conducted by the 4A’s (or the American Association of Advertising Agencies) and pitched to AdAge but not to us, sad face. The results, in short: 1,005 Americans questioned by the group have very little trust in media, marketers, tech companies, or advertisers. In fact, the ad/marketing industry ranked below even classic villains like corporate lawyers, professional athletes, Big Pharma, and, yes, the US Congress. This comical graph shows that the average Joe/Jane on the street has a whole lot of confidence in his or her…
  • Why PR Pros Need to Integrate Social, SEO, and PR

    24 Apr 2015 | 12:40 pm
    This is a guest post by Ronn Torossian, founder and CEO of New York’s 5WPR. Building links is great, but they won’t get you anywhere if your content is not drawing any other attention. PR is all about drawing attention to your messages, so it is a natural fit with social media, search engine optimization (SEO), and digital marketing. Here’s my viewpoint on the two sides of this equation. When you get right down to it, all of what SEO tries to accomplish can easily fit into the areas covered by PR. Traditional public relations is all about publicity and advertising to build a brand;…
  • Converse Supports Fan Fighting Cancer With #SneakersForSarah

    Elizabeth S. Mitchell
    24 Apr 2015 | 9:30 am
    In my three years writing for PRNewser, I’ve covered many-a-story about brands interacting with their customers and fans — sometimes in epic fashion, sometimes without a shred of tact. My favorite stories to write about, however, are those in which companies or brands use their considerable power for good — by making a tangible difference in the world, a community, or even for a single person. In this case, the company to do just that was Converse, and the person positively affected by the brand’s outreach was my lifelong friend Sarah, who is currently battling a…
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    Brian Solis

  • Becoming a Thought Leader in the Digital Era

    Guest Author
    22 Apr 2015 | 5:25 am
    Guest post by Dorie Clark (@dorieclark) is a marketing strategist who teaches at Duke University’s Fuqua School of Business. She is the author the new book, Stand Out, which is now available. It’s getting harder to communicate these days. Of course, the tools and channels are more ubiquitous than ever. We can blog or podcast or share sepia-toned Instagrams or racy Snapchats or funny Vines. But is anyone actually listening? With more noise and clutter than ever before, how can you actually break out of the pack and get noticed for the quality of your ideas? That was the challenge I tackled…
  • When Hospitality Becomes an Art, It Loses Its Very Soul

    Brian Solis
    20 Apr 2015 | 5:55 am
    The title is credited to Max Beerbohm, English essayist, parodist, and caricaturist best known today for his 1911 novel Zuleika Dobson. Taken from his 1918 work, Hosts and Guests, I interpret his work for a new era of hospitality. We live in a connected society now and as such, guests and the experiences they have and share, form the foundation of marketing and service. If we try to scale experiences for the sake of doing so, we miss the essence of true engagement. Instead, we connect with guests, customers, at an emotional level. Although way overdue, I’m finally sharing highlights…
  • How Marketers Can Thrive in an Era of Digital Darwinism

    Brian Solis
    15 Apr 2015 | 5:22 am
    While in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences, I spent some time with the folks who produceThe Digital Marketing Show. In this short video, I share the rise of Generation C and how an era of connected consumerism created the perfect storm for digital Darwinism to accelerate. We also discuss how the future of marketing takes more than technology, it takes a philosophical shift to create meaningful and shareable experiences. It’s short (3 minutes) and hopefully helpful… Topic 1: The definition of Generation C and…
  • Habits are the Invisible Architecture of Everyday Life

    Guest Author
    12 Apr 2015 | 4:50 am
    Guest post by Gretchen Rubin (@gretchenrubin), one of the most thought-provoking writers on habits and happiness. Her new book, Better than Before, is about how we change our habits. Habits are the invisible architecture of everyday life. Research shows that each day, we repeat about 40 percent of our behavior, so our habits shape our existence, and our future. If our habits work for us, we’re far more likely to be happy, healthy, and productive—and if our habits don’t work for us, we’ll find it tougher. So if we want to change our lives, changing our habits is a great place to start.
  • The Apple Watch Will Make Work More Delightful and Reshape Employee Engagement

    Guest Author
    10 Apr 2015 | 5:43 am
    Guest post by Jason Shah is the founder and CEO of Do (, a collaboration platform that helps people run productive meetings and do work they love. TL;DR Summary: Apple Watch will make work easier and more impactful. Through a constrained interface, powerful one-tap actions, and intimate data it will collect, people will be better at their jobs and form new bonds with coworkers previously not possible. There is a widespread myth that a new device will only add more clutter–more noise–to both our work lives and our personal lives. More notifications, more distractions, and…
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    PR Couture // Fashion PR » PR Couture // Fashion PR

  • Emotional Brand Connections, Instagram Analytics & Lauren Conrad on Networking

    24 Apr 2015 | 3:30 am
    Lauren Conrad tells us a thing or two about networking the effective way. (via Refinery29) Rent the Runway CEO Laura Montini on why launching a startup isn’t really risky business. (via Inc.) Brand collaborations always seem to crash the Internet, buy why? And why does it keep happening? (via Quartz) What it’s like to be the official costume embroiderer of Game of Thrones. Where can we sign up for a job like this? (via Worn Through) Lilly Pulitzer being sold out at Target could actually be a good thing. (via AdWeek) Mega magazine publisher Meredith lays of 100 people while it does some…
  • Top 3 Mistakes Designers Make When Contacting a Fashion Buyer

    23 Apr 2015 | 8:56 am
    This is an excerpt from SOLD: The PR Couture Fashion Buyer Guide, which comes complimentary with the purchase of our Fashion Buyer Contact List. The e-guide features tips gleaned from a conversation with a buyer at a top specialty retailer.  Oh the magic of the pitch. The strength and relevance of this piece of email communication is absolutely the difference between being clicked into the trash, or moved into the prospect folder. While designers make many mistakes in their emails, three are more glaring than others. Pitch Mistake #1 A buyer is not the same as a prospective…
  • Hautelook Seeks Social Media Specialist in L.A.

    22 Apr 2015 | 8:00 am
    Online shopping site and Nordstrom company HauteLook is seeking a Social Media Specialist to work hard and play hard in a fun and casual work environment in their Downtown L.A. office. Ideal candidate must have a passion for the Internet, active social accounts, and thorough knowledge of social media usage trends, demonstrated, professional social media focused experience at a brand, agency, or publisher and a keen understanding of customer service and user experience. Key responsibilities for this brand include, collaborating with internal and external teams to implement social media tactics…
  • Increase Your Fashion Marketing Results for $10

    21 Apr 2015 | 11:05 pm
    It is a fact of life that all good things must come to an end (often to make room for more good things!).  As of May 1, we'll be retiring our Build Your Fashion Brand courses (hour-long info-rich virtual courses with industry experts on everything from Pinterest to blogging to choosing a showroom). Everything taught in these workshops you can implement on your own, without the need to hire expensive consultants or agencies. Nicole and I started these courses in order to provide emerging designers and aspiring publicists with an easy-to-follow tactical roadmap that would help bypass the…
  • Odessa PR Seeks Account Executive in NYC

    20 Apr 2015 | 9:00 am
    Odessa PR is an international agency seeking a superstar PR Account Executive who is passionate about all things design, architecture, luxury and lifestyle to join their nimble team in New York City. Ideal candidates must have at least 2-3 years previous experience at a fashion/lifestyle/architecture/property type PR firm, have a passion to develop and foster new relationships with media and show proven success in pitching and securing coverage across broadcast, print, and online. Responsibilities for this position include managing multiple accounts simultaneously (4 - 6), cultivate and…
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    Don't Eat the Shrimp - Josh Morgan's Take on PR, Social Media & Marketing

  • Agency Lessons from Mad Men Episode 710 – The Forecast

    Josh Morgan
    19 Apr 2015 | 11:17 pm
    Image by Michael Yarish from Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 25 posts about real world agency lessons from the show and here’s one from one of the last. There are two junior creatives…
  • Steve Jobs and Clarity in Communication

    Josh Morgan
    24 Mar 2015 | 10:26 am
    Image by Mike Evangelist at of SJ prepping for NECC 2001 keynote I only worked at Apple for a short while, 2001-2004, but while there I learned some incredible lessons in communication.  Many of them were from my direct boss but others I got on the few instances when I was able to work directly with Steve Jobs. Shortly after I joined Apple I found myself writing a press release to be distributed following a keynote by Jobs at NECC (at the time largest ed tech conference in the US). As it happened I ended up going back and forth a bit with Steve over email on wording in…
  • What I’m reading in 2015

    Josh Morgan
    16 Jan 2015 | 11:37 pm
    Throughout the year when I find or hear about a book I might find interesting, I send myself a note with the name of the book.  This is an ongoing email throughout the year that I keep replying to and CC my wife.  Then at Christmas when someone asks my wife what I might like, she sends them the list of books. It works out pretty well and I end up with a nice stack of books to start the year. Here’s one from 2010, and one from 2011.  Below is the stack I’m diving into for 2015. Most of the below were purchased from our local bookstore, Face In A Book. The Forbidden Game by Dan…
  • Communicating the benefits of IT security in higher education

    Josh Morgan
    14 Jan 2015 | 11:22 pm
    As part of my job I spend a lot of time on college campuses talking with administrators, faculty and staff. One of the special things about higher education (for good or for ill) is the decentralization of basically everything.  Since many parts of a college or university have control over their own funding they run a lot of their own systems.  Right down to things like email servers.  This decentralization can often lead to exposure for IT breaches. With an increased focus on data privacy and security (even the President is talking about it) how do administrators get everyone on board?
  • Get a “clue” – 15 years later – The Cluetrain is Back

    Josh Morgan
    9 Jan 2015 | 12:53 am
    Back in 1999, whoa 15 years ago, my boss Pam Alexander pointed all of us Alexandroids to a site for “The Cluetrain Manifesto.” It was addressed to “the people of Earth,” and like something you may have read about it had 95 Theses, of which the first was, “Markets are conversations.”  Read them all here. The first homework for the class was to read the theses and identify five that spoke to them and talk about them with the class. The one I always came back to is , “hyperlinks subvert hierarchy.” Anyone can link to the CEO.  They can tweet to…
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    Mark My Words

  • The Marmite Pret-a-meter

    Mark Borkowski
    24 Apr 2015 | 6:51 am
    It was only meant to be a retail report at the backend of the Tuesday Standard. But when Pret A Manger CEO Clive Schlee let slip that he has given his baristas the power to hand out free drinks or food to customers the interview became one of the paper’s most read stories. Over the next few days all the national papers were sending their reporters to flex their flirting muscles and imbibe some of the Pret Buzz. The story was picked up by a handful of regional papers and a few international titles (Washington Post, Wall Street Journal). On twitter happy customers are posting their freebies…
  • Being Human

    Mark Borkowski
    23 Apr 2015 | 8:47 am
    There is sure to be an intern at CCHQ whose Camfandom idea didn’t get much of a hearing at the Monday morning hangout. When the #Cameronettes did begin to trend on the coattails of the milifans it had as much organic credibility as a cheese string. It doesn’t matter whether the origin of this blue swooning is a genuine teenage Camfan- the whole thing reeked of a cheap knock-off to an already shallow original, a Here’say to milifandom’s S-Club. The brilliance behind milifandom is that it hooked humorous content into a narrative of defiance: a politically excluded group –young women-…
  • Red Ed, Dull Dave and substance of personality

    Mark Borkowski
    9 Apr 2015 | 2:14 am
    Ed Miliband doesn’t do “photo-op politics”; he stands for ideas and substance against the soundbites and style of the Tory brand. That combatting style in politics is its own kind of political style is nothing new. Remember Saatchi & Saatchi’s attempt to turn the former PM’s dour persona into an ironic vote winner, “Not flash, just Gordon”? Many commentators lament the focus on the party leader’s personality (or lack thereof) in British politics. We are not the US, they argue and proceed to imagine a golden age of voters sitting down in their studies with manifestos and a…
  • Selfie Politics

    Mark Borkowski
    2 Apr 2015 | 8:44 am
    5 years ago he was, according to The Sunday Times, “more popular than Churchill” and the other was cleaning fish guts off the floor of Billingsgate Market. The Nick Clegg-Joey Essex selfie shows us how far these posers have come and how far our politics hasn’t. 2010’s Cleggomania came on the back of those ‘historic’ leaders debates, a political Weakest Link where the right answer seemed to be “I agree with Nick”. Yet the power of the liberal demigod fell short of actually winning votes and his party saw its share of seats decrease. Ahead of tonight’s…
  • The Grand National 2015: Don’t airbrush Ladies Day

    Mark Borkowski
    30 Mar 2015 | 9:24 am
    The boss of Aintree has called for “negative” photographs of Ladies Day at the Grand National to be banned. But isn’t getting dressed up, drinking too much and having fun part of the appeal? I spoke to Harry Wallop at the Daily Telegraph about this topic.  
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    Deirdre Breakenridge

  • Join #PRStudChat on April 28th for a State of Digital Video Tweet Chat

    Deirdre Breakenridge
    21 Apr 2015 | 11:52 am
    On Tuesday, April 28th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments. When you’re in PR, you’re very familiar with video, having used videos over the years for B-Roll footage, Satellite Media Tours (SMTs), and video to enhance your news releases. However, today we are able to take video to the next level with Vine,…
  • Guest Post: When PR Opportunity Knocks…

    Deirdre Breakenridge
    13 Apr 2015 | 9:43 am
    A Guest Post By Sally Falkow, President and Co-developer of PRESSfeed. There’s an old saying – when opportunity knocks don’t stand with your hands in your pockets. Fling open the door. Grab it with both hands. Or before you know it, someone savvier will have scooped it up and it’ll be gone. Right now there’s an opportunity that’s not just knocking on the PR door – it’s banging and demanding to be let in. A savvy few have grabbed it. But most PR agencies and in-house teams are standing around with their hands very firmly in their pockets. What is this opportunity? News video.
  • Guest Post: PR in the U.S. is as Heterogeneous as Europe

    Deirdre Breakenridge
    6 Apr 2015 | 6:00 am
    A Guest Post By Richard Fogg, Managing Director of CCgroup. As someone who’s seen Deirdre on stage in London, I know that her appeal and reach is truly international. So I know that I’m speaking to both large U.S. and European audiences in this post. Which means I should be careful about how I phrase aspects of this article. But I’ve decided against that… I’m just going to be honest. British and European PR agencies have long bemoaned the geographical ignorance of some U.S. marketing directors. Europe is not a single, homogenous entity – as presumed by some U.S. clients –…
  • 5 Tips to Pitching Success – When PR Stands for “Personal” Relations

    Deirdre Breakenridge
    25 Mar 2015 | 8:09 am
    When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry. This is certainly not the case today. Yes, there is still print and broadcast media. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way. However, what…
  • 5 Tips to Get in Your #Creative #PR Groove

    Deirdre Breakenridge
    12 Mar 2015 | 6:32 am
    Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. We shared ideas,…
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    Social Spread Media

  • getTV Celebrates Mother’s Day May 10 with an Afternoon of Classics

    20 Apr 2015 | 10:44 am
    Marilyn Monroe in Ladies of the Chorus – a getTV special for Mother’s Day CELEBRATE MOTHER’S DAY WITH getTV IN AN AFTERNOON BRUNCH BLOCK FEATURING MARILYN MONROE IN LADIES OF THE CHORUS AND MARLENE DIETRICH IN THE LADY IS WILLING, ON SUNDAY, MAY 10, AT 9:30 A.M. ET The Mother’s Day Marathon Puts the Spotlight on Five Golden Age Classics Starring Claudette Colbert, Barbara Hale, Carole Lombard and More in Some of their Finest Roles CULVER CITY, CA – Monday, April 20, 2015 – Celebrate Mother’s Day with getTV in a star-studded afternoon brunch block honoring some of…
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    Solo PR Pro | RSS Feed

  • Chat Recap: Managing Client Expectations

    Kellye Crane
    23 Apr 2015 | 5:00 am
    On the fourth Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On April 22, 2015, we weighed in with opinions and insight on the following topics of interest: Why is it important to manage expectations with clients? How do you set the stage with a new client to avoid miscommunication down the road re deliverables, results? If a client is excited about something you think is unlikely to materialize, do you…
  • Register Now to Join Solo PR Pro at the FPRA Conference in August

    Kellye Crane
    21 Apr 2015 | 5:00 am
    Come along for the ride to Orlando! We’re going to Orlando! The schedule is up and registration is now open for Solo PR Pro’s main event activity for 2015 – the Florida Public Relations Association (FPRA) Conference, being held August 10-12, 2015. As previously announced, we’ve joined forces with the FPRA Conference to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. The just-announced conference schedule will feature exciting national speakers, such as Louis Gray of Google and Keri Potts of ESPN, alongside nationally-known luminaries from…
  • The Most Important Word for You to Know

    Kellye Crane
    14 Apr 2015 | 5:00 am
    The most important word to any freelancer or consultant is… “scope,” preferably not followed by the word “creep.” Scope creep is the bane of any independent consultant’s existence. It happens when your client adds things to your to-do list that you didn’t foresee. Or from misunderstandings that occur when you don’t communicate firm boundaries around a project. Scope creep will cost you money, enthusiasm, and (it often feels like) your sanity. Note that the scope creep affliction isn’t limited to nasty clients who are trying to put one over on you. “Cool” clients, who…
  • Chat Recap: When Should You Subcontract?

    Kellye Crane
    9 Apr 2015 | 5:00 am
    On the second Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On April 08, 2015, we weighed in with opinions and insight on the following topics of interest: Do you think knowing how to navigate InDesign and Photoshop are essential skills in PR? How do you decide what skills are worth your time investment, and what to subcontract? What do you think of courses that offer “certification” in a…
  • 10 Basic Rules for Successful Infographics

    Kellye Crane
    7 Apr 2015 | 5:00 am
    Love them or hate them, highly-sharable infographics have become an enduring part of the content marketing landscape. While there was a time when the rush to create infographics resulted in a lot of crazy-looking .jpegs with no purpose, we now have tools (such as Canva,, Piktochart, and, to name a few) that make it easier to produce an appealing finished product. The key is to focus on communicating useful information in an easily digestible way. Checkout this infographic on infographics below, which offers some helpful tips:  
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    PR In Your PajamasPR In Your PajamasPR In Your Pajamas

  • 6 Ideas for Welcome Emails

    14 Apr 2015 | 6:04 am
    Here’s a guest post on a topic we’ve never talked about in this blog before: your welcome emails! Who knew they were so important? ~ Elena Verlee 86% more readers would open this article’s title… …if it were in a welcome email. Everybody loves a big warm welcome, whether in real life or on the Internet. This also applies to every new subscriber you gain. Unfortunately, mailing lists have gotten a bit of a bad rep lately, with subscribers feeling like they’re not treated as people but just numbers. I feel the same way sometimes. As a result, I have decided to put an…
  • How to Easily Measure Content Performance Across Social

    7 Apr 2015 | 6:52 am
    How do you know how well your campaigns are doing across different social media platforms? In this guest post, Mike Cushing tells us step-by-step how to use custom URLs and UTM tracking in Google Analytics. ~ Elena Google Analytics makes it easy to broadly track how visitors are entering your websites. But what happens when you need to measure how a specific piece of content performs on a specific social channel? Google Analytics is a powerful tool, but it has limitations – mobile traffic from Facebook often appears as direct, organic search may be “not provided” or you may have poorly…
  • How Well-Planned Controversy Can Set Your Content on Fire

    31 Mar 2015 | 6:55 am
    Being controversial is certainly one way of getting attention from the media and social networks. But, as our guest blogger Mickie Kennedy points out, you have to strike a balance to ensure it doesn’t backfire on you and your brand. Read on to learn how. ~ Elena Verlee Have you ever scrolled through your Twitter feed and found a post or headline that so unnerved you, that set your teeth so on edge that in spite of your better judgement you just had to react? Like many people do, you might have looked through the comments and follow-ups to see what others thought, hoping to find other…
  • Lessons Learned from 1,000 MailChimp Newsletters

    17 Mar 2015 | 6:16 am
    Every email that comes from your business is part of your public persona. In today’s guest post, Nate Wright of Small Biz Triage shares lessons he’s learned from writing thousands of emails for clients. ~ Elena I’ve written a LOT of email campaigns. I sent my first email newsletter when I was in college promoting swing dances 15 years ago, played with list digests after that, then spent a few years fiddling with sales emails, and (finally) made the jump to MailChimp five years ago, and haven’t looked back since. Now I’ve read all the guides, and best practices, and do’s…
  • 5 Tips for a Killer Press Release

    24 Feb 2015 | 6:06 am
    In today’s guest post, we go back to basics by looking at how to write an effective press release. This is a foundational skill that will never go out of style. If you’re not already taking advantage of the PR and marketing benefits of crafting the perfect press release, then you’re definitely missing out. A well written – dare we say, killer – press release that’s then sent to a press release distribution service, or as many relevant news and niche websites as possible, can generate the extra traffic and online visibility you need to take your business or brand to the next…
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    Paul Stallard

  • Make mistakes and be brave

    Paul Stallard
    9 Apr 2015 | 4:20 am
    The retail ‘turn-around’ specialist Allan Leighton suggested that you are only right two thirds of the time. That means you get it wrong one time in three. I have always been a firm believer that you learn from getting things wrong but it also implies that you are prepared to be brave. I think bravery is a solid quality to have as a communication professional. If you only do what you are comfortable with you will always get it right but you will never challenge yourself or your clients. If you never challenge yourself you will never improve. I think PR professionals should constantly try…
  • Do your communication plans need some vuja de?

    Paul Stallard
    30 Mar 2015 | 6:13 am
    Have you ever heard of vuja de. I hadn’t until recently. In short, vuja de is the reverse of déjà vu. It takes the déjà vu concept of being in an unfamiliar situation and having a feeling you have done it before and reverses it. If you feel vuja de, it means that you have found yourself doing something that you do everyday and suddenly it feels like you are experiencing something completely new. An example of this could be my boss who last week picked up a brand new car. Suddenly his drive into work (a journey he has done hundreds of times) suddenly must have felt new and exciting. I…
  • Do you tell your boss the good, the bad and the ugly?

    Paul Stallard
    23 Mar 2015 | 7:13 am
    My wonderful wife often pulls me up for PRing her. For example, this is an excuse I tried to get away with recently: “I rarely go out with my Dad and I have really enjoyed spending some father and son time with him. As a result we are going to continue our conversation and I will be home slightly later than I said” translates as “Dad and I have got a bit tipsy at the football and missed our train home”. This is a light hearted example but I’m sure most people who work in PR will have a similar antidote about how they have broken the news to a loved one. This is all fine when it is a…
  • Is PR really a terrible industry to work in?

    Paul Stallard
    16 Mar 2015 | 4:21 am
    Sat on the train a couple of weeks ago, I picked up the Evening Standard and found a feature on Matthew Freud. Apart from the fact that I had serious office envy as they pointed out some of the artwork and artefacts he houses in his plush new office , something else jumped out at me. He was quoted as saying “there’s never been a more interesting time to do what we do…”. I couldn’t agree more. We work in a space that is increasingly becoming an essential part of a client’s make up. Our past incarnation of simply masters of the media is fast becoming a thing of the past and we are…
  • What is the difference between the PRCA and the CIPR?

    Paul Stallard
    9 Mar 2015 | 5:28 am
    I have a secret. Despite being a member of the PRCA PR Council until a week ago I couldn’t tell you the difference between the PRCA and the CIPR. I have always found it a little confusing. Why would you join one over the other? Should you join both? Why join either at all? As with all decisions I prefer to have the facts in front of me so I can make an informed decision rather than one based upon gut feel. This led me to touching base with both organisations and asking them the same questions. Below are the responses that I hope will make your life easier should you be considering joining…
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    Tech Affect

  • The Difference Between B2B v B2C Social Media

    Steven Melfi
    22 Apr 2015 | 3:24 pm
    B2B and B2C marketing need different approaches when it comes to social media. Here are several key considerations from Steven Melfi, Director at Affect, to look into before launching a campaign.
  • 6 Steps To Creating A Winning Social Media Strategy

    Katie Creaser
    16 Apr 2015 | 8:42 am
    To create a winning social media strategy, it is important to consider the audience, goals and outcomes. Katie Creaser, Vice President at Affect, shares key tips to consider.
  • A How-To PR Guide for Navigating RSA

    Jenna Saper
    15 Apr 2015 | 9:03 am
    The internationally renowned RSA Conference is considered the world’s largest information security event, attracting nearly 30,000 attendees every year and featuring everyone from major industry players to startups. The content that comes out of RSA is more valuable and attainable than ever before, given today’s evolving cyber threat landscape in our digitally connected world. This year the conference is making its way over to San Francisco on April 20th. From a PR perspective, one of the most important things to understand is how to navigate this massive event in the most effective way…
  • Five Steps to Spring Clean Your Marketing Plan

    Melissa Baratta
    14 Apr 2015 | 11:39 am
    It’s mid-April. The sun is shining, the air is warmer – it’s time for iced coffee, lighter jackets and a good airing out of the home and office after being cooped up all winter. It’s also a good time to take a look at your marketing plan to see how it’s going so far in 2015. Dust off any cobwebs, add some shine and generally give it a good cleaning before we enter the summer months when half your team (and clients/customers) go out on vacation. Here are five ways to refresh your marketing plan based on how things went in Q1: Review Results / Revisit Metrics Take a good look at the…
  • 5 Questions To Answer Before Building a Social Program

    Steven Melfi
    8 Apr 2015 | 3:01 pm
    Before integrating social media into your communications strategy, there are important questions to ask and requirements to consider. In this video, Steven Melfi, Account Director at Affect, shares 5 key questions to answer prior to starting a social program.
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    Everything PR

  • Boston PR: Agencies That Matter

    Leroy West
    24 Apr 2015 | 7:32 am
    Public relations firms in or around the Boston area are ever growing and evolving into their own niches. Here are some strong Boston PR Firms we have highlighted: Inkhouse Media + Marketing, Waltham, MA Recently, on April 16th, Inkhouse Media + Marketing was recognized as a Pacesetter by the Boston Business Journal. As one of Massachusetts’ fastest growing private PR companies for the 5th year in a row, the firm is focused on growth by continually seeking talent to be a part of its creative team. Co-founded by Meg O’Leary and Beth Monaghan, as of 2015 Inkhouse employs 74 people – in…
  • Who is Lynn Casey, the CEO of PadillaCRT?

    Leroy West
    23 Apr 2015 | 12:03 pm
    Alighting to the Twin Cities from Bismark, ND, Lynn Casey was appointed as Chief Executive Officer of PadillaCRT in 2001 after serving as its Chief Operating Officer since 1997. Earning her Master’s in mass communications from the University of Minnesota in 1979, Casey joined the public relations firm of Brum & Anderson in 1983 and was up and coming within the agency when it merged with Padilla & Spear in 1987 forming Padilla, Spear and Beardsley. In 2013, Casey oversaw the firm’s latest merger with another PR agency – forming PadillaCRT – a full-service communication provider…
  • Four Of The Hottest Women In Public Relations

    Leroy West
    23 Apr 2015 | 9:54 am
    According to the Bureau of Labor Statistics, women make up over 63 percent of public relations or communications specialists in the United States – and maybe its even higher than that. These women are attractive – and shaping media messages. Attractive and damn smart. In no particular order, here is our top four hottest women in PR: Cessie Cerrato, Public Relations Director, Palace Resorts As director of Newlink Communications – the public relations agency for Palace Resorts – Cessie Cerrato plans, leads, and executes all publicity efforts and internal communication missions for the…
  • How to Land the PR Job of Your Dreams

    Leroy West
    22 Apr 2015 | 11:12 am
    The PR industry is growing. It is estimated that the number of professionals working in the PR industry will grow about 25% during this decade. So landing a job isn’t likely to happen just because you faxed in a quality resume. Here are a few tips to consider in your journey toward employment in the job of your dreams. Land with Current LinkedIn Profile. LinkedIn has become one of the major resources used by recruiters to research and contact prospective employees. This should be your major social media platform regarding job hunting. In one place, you can have resume details, putting…
  • Free Villy Custom Giveaway on Ellen Degeneres Show

    Leroy West
    22 Apr 2015 | 10:41 am
    Villy Custom is putting together a Beach Weekend Package, which will be given away on air at the end of May on the Ellen Degeneres Show. Each vendor receives two seats in the green room on taping day, which is the day before the show airs. Cost is $45K paid to Villy Custom, in addition your client would need to give away a product to every member of Ellen’s audience. Ellen is very particular about the brands she gives out, because she wants to maintain a certain brand image. Therefore she wants to use companies that will align with her brand. Villy Custom seeks companies to fulfill…
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    Blog | Stalwart Communications

  • Sometimes, it's the business plan that needs fixing

    David Oates
    18 Apr 2015 | 6:20 pm
    When a marketing plan doesn't take off, there are often multiple reasons for it. It could be a number of things. Maybe the messaging wasn't tight or the call to action unclear. Perhaps the avenues to convey the key points weren't targeted well enough for the intended audience. It might be that the campaign was ill timed and got drowned out by other events. Or maybe - just maybe - the business plan was the culprit. Don't get me wrong. I'm not trying to deflect blame here. In some cases, though, the reason that a marketing campaign didn't take off was because the product was either not ready…
  • PR wishes and White House dreams

    10 Apr 2015 | 12:52 pm
    I woke up to an AP alert about Hillary Clinton’s anticipated presidential candidacy announcement this Sunday. The declaration is expected via Twitter taking a page from the Newt Gingrich 2011 playbook. He was the first major candidate to announce a White House run with a tweet.  I’ve heard these announcements likened to marriage proposals. How you do it and the subsequent orchestration says everything about you. Public relations in its purest form mixed with overwhelming public scrutiny and campaign laws.  Ted Cruz and Rand Paul are learning this the hard way. The Kentucky Republican…
  • The Social News Network?

    Tyler Hustwick
    1 Apr 2015 | 12:00 pm
    In recent months, I’ve consciously noticed an uptick in my use of Facebook. While I enjoy using Facebook as a way to stay in touch with friends, past and present, I’ve always done so sparingly, hesitant to succumb to the opiate that is social media. Despite my best efforts, I now begrudgingly find myself using Facebook more and more, not as a social platform, but as a comprehensive news outlet. Over time, Facebook has adjusted its presentation of your news feed, by tracking who and what you engage with most. As a result, my news feed almost exclusively displays posts from my favorite…
  • May 1: Tee up to help families with children battling cancer

    20 Mar 2015 | 3:27 pm
    Someone mentioned how gap intelligence and the Emilio Nares Foundation (ENF) finding eachother feels like fate. I couldn't agree more. I remember taking a peek at People magazine way back in 2009 and reading about this amazing San Diego-based nonprofit that ensures no child misses their cancer treatment due to lack of transportation. People profiled 30 "All Stars Among Us" including Richard Nares, ENF co-founder and executive director. These stars were acknowleged by President Obama and recognized at Major League Baseball's All-Star Game. I worked at NBC at the time and brought the story…
  • Instagram Plays Role in Raising Funds for Family

    5 Mar 2015 | 3:08 pm
    A few months ago, I became virtually introduced to the story of Kylie Elizabeth Rowand, a San Diego toddler diagnosed with Stage 4 High Risk Neuroblastoma. I’ve had the privilege of working with the LLS San Diego chapter on raising awareness for its Light the Night Walk in the past and a big part of that entailed working with young kids who were battling cancer and sharing their story. So when the Prayers for Kylie, God’s Little Warrior Facebook page kept appearing in my newsfeed as a result of my friends liking the posts, I ventured over to the page made up of more than 104K fans to…
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  • Stop With the Exclusionary Entrepreneur Statements

    Heather Whaling
    16 Apr 2015 | 6:20 am
    If you’ve traveled in entrepreneur circles for any period of time, you’ve likely heard one or more of the following declarations: You’re not an entrepreneur unless you work 80+ hours a week. Building a product business is so much harder than building a service business. Building a service business is so much harder than building a product business. Not a multi-million dollar company? Well, you’re just building a “lifestyle” company. In conversations, presentations and social media, people are awfully quick to toss these statements…
  • My Reading List: April Edition

    Heather Whaling
    8 Apr 2015 | 2:00 am
    One of my New Year’s Resolutions for this year was to read more. Specifically, I want to read at least two non-work-related books a month (surprisingly, easier to do than I thought it would be!), as well as more trend research and general news consumption through magazines, online news sites, etc. To hold me accountable, and to share some of the best of what I’ve read, I’ll publish a monthly roundup of what I found interesting the previous month. So, here’s what I’ve been reading of late: Good Books Going to Peaces Without Falling Apart My Father’s…
  • The 5 Things I’m Still Pondering from SXSW

    Heather Whaling
    7 Apr 2015 | 2:00 am
    Having fully recovered from the South by Southwest whirlwind, I find myself coming back to a few questions and nuggets of wisdom that I heard during during panels or in conversations with people. Some of this will surely be fodder for future blog posts, but in the meantime, if you need some food for thought, give these a whirl! If you were setting up an office on Mars, which one person from your would you send to start it? According to the quantifying culture panel I attended, this is the question to ask if you’re trying to determine which person on your team best embodies…
  • Takeaways from Big Brands’ Real-Time Marketing Successes

    Heather Whaling
    26 Mar 2015 | 12:57 pm
    In the race to stay relevant, brands have tried (and tried … and tried) to create real-time marketing magic. But very few succeed. At best, their efforts come across as feeling forced or “gimmicky.” At worst, they’re downright disastrous. As a result, the value of real-time marketing has come into question and PR pros are wondering whether it’s a viable tactic for spurring meaningful online chatter and social sharing. If you limit your real-time marketing efforts to haphazardly jumping on trending hashtags or trying to insert your brand into popular topics of conversation, you’re…
  • Double Shot: Gmail Hacks to Boost Media Relations

    Heather Whaling
    23 Mar 2015 | 5:56 am
    Our newsletter recently included links and resources to ensure your media relations efforts – pitches, press releases and everything in between – always stand out from the crowd. Today’s Double Shot is a follow up, sharing two of our favorite Gmail tools to optimize results while you’re pitching: Sidekick – Sidekick tracks when (and where) someone opens or clicks one of your emails. It also generates contact profiles, detailing where they live, their professional history, recent tweets, mutual contacts, etc. From a media relations perspective, you can see which pitches or email…
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    Sword and the Script

  • Visibility is a Commodity; Trust is the Ultimate Conversion

    Frank Strong
    21 Apr 2015 | 3:00 am
    by Frank Strong It was the third comment this week.  The comment was vaguely related so as to give the appearance of relevance. It was also exuberant in its enthusiasm so as to pass as complimentary.  And it dropped a hyperlink. For many that manage blogs, news sites and other online media, comments used to be welcomed as a sign of interest, engagement and resonance.  Today comments have become a part of a two-ways scourge, sometimes vitriolic and the rest simply spam. Both varieties are useless, but the difference is remarkable.  The former is driven by passion, however misguided, and…
  • History and Stock Photos: 5 Creative Public Relations Ideas

    Frank Strong
    7 Apr 2015 | 3:00 am
    by Frank Strong Tablet accessories, history, stock photos and traffic cops.  None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. This blog keeps a running tab of creative ideas and here is the latest in an occasionally roundup series of some of the ideas we find most unique or inspiring. 1. Trapper Keeper: What is Old is New Again There was a time in grade school – more years ago than I’d care to admit – where the Trapper…
  • HARO: Good PR Pitches have a Long Shelf Life

    Frank Strong
    31 Mar 2015 | 3:00 am
    by Frank Strong By deadline, there were just four responses to query, which has posted a day or so prior.  The query was intended to gauge reaction to a survey published earlier in the week and asked simple questions: Do the survey results reflect your perspective? What advice would you offer? Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. The one respondent that answered the actual questions, subsequently looked me up online and sent the same pitch to a personal email account. Good Pitches have a Long Shelf Life More often…
  • We Should Measure Content Marketing by Relationships

    Frank Strong
    24 Mar 2015 | 3:00 am
    by Frank Strong As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently.  The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The white paper calls the pageview a “superficial impression of how people behave on the web.” It also labels the click “its evil queen.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most…
  • The Volume of Bad PR Pitches is Out of Control

    Frank Strong
    17 Mar 2015 | 3:00 am
    by Frank Strong For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. Oh, how fun it is to be so loved.  Everyone wants to be in your column or article. Slow news day, eh? I’ve always worked hard at understanding a reporter’s coverage and sending good pitches.  As a result, I chalked up bad pitches to one or two lazy PR people (or worse, intentionally manipulative). My views have changed. Blame the Carpenter or the Hammer? First, I went to work for (the now defunct) Vocus, the media database company,…
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    Crenshaw Communications

  • Digital Tools No Tech PR Team Should Be Without

    Marijane Funess
    24 Apr 2015 | 9:21 am
    Technology public relations isn’t rocket science (okay, except when it is!), but soaring past the competition is easier when you have the right tools. They can improve every aspect of tech PR, from wooing and winning over the CEO to achieving and reporting top-notch results. Want to make a quantum PR leap? Try some of these. Beyond PowerPoint and Prezi. Set your presentations apart with dynamic alternatives to the same-old, same-old. PowToon brings animation to your deck. Haiku Deck is customizable for iPad, and Sparkol works best for online video presentations. Budget better. And…
  • PR And The Power Of Podcasts

    Michelle Han
    21 Apr 2015 | 7:38 am
    As storytellers and public relations professionals, we consider podcasts one of our favorite forms of content. What’s not to love? You can take them on the go, listen at your own pace, delve into subjects in-depth, and get lost in the story-time nature of the experience. But personal preferences aside, podcasts are becoming a powerful form of content for companies and brands looking to expand and strengthen their PR reach. Podcasts are part of a new era of content creation in which CEOs, entrepreneurs, and thought leaders of all kinds can position themselves in front of their target…
  • Three Content Trends That Impact Public Relations

    Dorothy Crenshaw
    20 Apr 2015 | 12:35 pm
    Content is still king, and as most PR professionals are aware, the kingdom is only growing. Brands are building newsrooms, journalists are moving to the dark side, and it seems like there’s a new social platform born every week or so. So, it’s particularly important for PR and content pros to stay on top of trends and tools. Here are three. Mo’ Mobile. “Mobile-geddon” is here! Google’s much-hyped algorithm change arrives April 21, and it has already set off a scramble to optimize. The change will downgrade sites that are not mobile-friendly while rewarding…
  • How PR Responds To Negative Media Coverage

    Marijane Funess
    17 Apr 2015 | 8:32 am
    by Guest Blogger Mickie Kennedy Maybe you recently sent off a press release or advised your exec team to try a hashtag campaign to earn some positive PR. Unfortunately, the paper/blog/magazine that picked up the story covered it in an unflattering light. And that hashtag campaign? Yikes. For example, imagine being the PR adviser behind SeaWorld’s #AskSeaWorld campaign. “This will be a great avenue for honest, two-way dialogue,” the reasoning probably went. “People will ask honest questions, and we’ll provide honest answers — it’s exactly what this brand needs.” Not a…
  • Can PR Rebrand Hillary Clinton? Advice From Millennials

    Dorothy Crenshaw
    15 Apr 2015 | 7:28 am
    Does Hillary Clinton need to refresh her brand? Can brand marketing PR and social media strategies help? In announcing his own candidacy, GOP hopeful Sen. Marco Rubio took a none-too-subtle swipe at Mrs. Clinton by declaring, “Yesterday’s over.” Ouch. It’s true that the 67-year-old Mrs. Clinton is a familiar brand – some would say too familiar. One marketing consultant compared her image to that of McDonald’s – worn, tired and beset by challenges from newer and fresher competitors. But Mrs. Clinton has only just begun her campaign, and her team has…
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  • 7 Tips for Maximizing Your Internship

    Sarah Landrum
    29 Mar 2015 | 9:01 pm
    Internships are more than a summer job or a resume booster; they’re great opportunities for growth and development in the area you wish to pursue after school. Take full advantage of everything they have to offer, and you’ll learn valuable skills to make you an employee everyone wants to hire. Here are 7 things you can to do maximize your internship: Take it Seriously Future employers will view your internship as a trial run of what they can expect from you. Give it everything you’ve got, just like you would when you really get hired. Whether the internship pays or not, having the…
  • Let’s Steal from Web Developers to Make our Content Lean

    Mike Cottrill
    11 Jan 2015 | 9:01 pm
    Let’s talk for a moment about better content marketing through simple theft. I’m not talking about lifting Joe Pulizzi’s last blog and posting it as your own. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Why should PR pros care? Because if you spend time and/or money to create content, going through a lean content development process promises it will become an asset of your business. Development teams can teach us a lot about lean…
  • PRBC Bites: Tsk Tsk FB; Handy Tip for Android Users; $5 Logo?

    Nathan Burgess ("PRCog")
    10 Aug 2014 | 9:01 pm
    Facebook had quite a week last week…In “real” (applicable to the business, that is) news they’ve set a deadline on fan-gating of content or contests.  Which of course makes sense since having a fan like a page without spending some cash in the Facebook ad store is pretty worthless anyway. In more bizarre news the folks at FB finally carried through on their threat and turned off access to messages from the existing mobile app, requiring you to download the messenger app (or use the mobile site) if you want to send messages via mobile (why they didn’t integrate…
  • PRBC Bites: G+ in the Grave, Agency Provides Warranty on Former Employees, and {Censored}

    Nathan Burgess ("PRCog")
    6 Aug 2014 | 9:01 pm
    In case you missed it … It seems G+ is getting further stripped down with the spin-off of the photo side of things (which of course makes it more competitive with Flickr – Yahoo’s (who?) photo service). Some are taking it as “another sign that Google is planning to break down Google+.” Who knows, and in the long run, assuming no services on killed on the spot, does it really matter? On a somewhat dark note with some awesome karma – Ignite Social’s recently announced layoffs after the loss of a major client, has one very special upside – the…
  • What U.S. Presidents Have Taught us about PR and Reputation Management

    Kate Connors
    3 Aug 2014 | 9:01 pm
    Since before I can remember, I have been a fan of history. So it should come as no surprise that I learned my first lessons about public relations and reputation management from my U.S. history textbooks, and more specifically, from our former presidents. Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21st century. So for any of you who have ever questioned a history major as to why he or she entered into communications, here is a look at what the past taught me about my…
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    Storytelling Techniques For Effective Business Communications

  • A Not-so-obvious Part to “Every Company is a Media Company”

    Lou Hoffman
    21 Apr 2015 | 10:22 pm
    Thanks to the wonders of Internet and WordPress, any company can rationalize the cost of digital publishing. What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become much more aggressive in taking their stories directly to the target audiences. There’s no question that this move lessens dependence on third-party media. Like the investment world’s emphasis on the diversified portfolio, the building of a brand…
  • The Google Algorithm is About to Crush Your Content … Starting Tomorrow

    Lou Hoffman
    19 Apr 2015 | 10:22 pm
    Before jumping into the sense of urgency part, let’s frame the issue. Mobile devices are taking over the world. In terms of raw numbers, mobile users surpassed the desktop users last year. Yet, this only tells part of the story. For PR and other communication functions, the core question comes down to behavior. Are consumers and B2B buyers depending on mobile devices to access news and information? Just the flow of a typical work day that finds people at every corner hunched over their mobile phones tells us, yes. If you don’t trust the anecdotal evidence, a Pew Research study quantifies…
  • Never Eat Ramen Alone, Speak Like a Human and the Future of Digital Advertising

    Lou Hoffman
    14 Apr 2015 | 8:33 pm
    It occurred to me that I could write a grab bag post every single day. Social media platforms like Twitter serve up wacky as well as useful fodder in a never-ending stream. Of course, the challenge lies in the fleeting nature of this information. These grab bag posts provide a forum to “stop” on three tidbits. Here goes. Never Eat Ramen Alone Again At least that’s what the Japanese food company Nissin seems to be saying with the launch of a new website that pushes the boundaries of owned media. Falling under the life-is-better-than-fiction category, the site essentially serves as a…
  • TSA Shows Its Visual Storytelling Chops

    Lou Hoffman
    12 Apr 2015 | 8:33 pm
    Nobody likes airports. Dealing with the security gauntlet at airports is right up there with going to the dentist and watching Brady Bunch rerurns. Naturally, the organization behind airport security, the Transportation Security Administration (TSA),  finds itself image-challenged. To borrow from Shakespeare, the TSA does experience “slings and arrows of outrageous fortune.” Still, I give the TSA credit for using Instagram to put a face on the organization. Taking a page from the visual storytelling playbook, TSA’s Instagram account highlights the dangerous and even crazy stuff that…
  • PR Professional Finds Her Way to the Cannes International Film Festival

    Lou Hoffman
    7 Apr 2015 | 8:33 pm
    One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. Her film takes a raw look a foster care system that stops supporting kids at a certain age. For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). Q) What was the catalyst behind the story in…
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    Exploring Conversational Media

  • Put the groans away, Facebook’s algorithm change is good for you

    Jeff Esposito
    23 Apr 2015 | 5:56 am
    Every time that Facebook announces a change in their algorithm, like they did earlier this week, you hear a collective groan from the echo-chamber of the talking heads in the social media space. “Facebook is killing organic reach,” “Facebook is Pay-to-Play,” or “Facebook hates business, except their money” – enough already Facebook is a business that has a great niche for both organic and paid traffic. As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. So while this may be…
  • How Sesame Street manages creativity and talent

    Jeff Esposito
    21 Apr 2015 | 8:28 am
    This is a great video from the Wall Street Journal where they sit down with Jeffrey Dunn, CEO of Sesame Street. In the 3-minute video, he talks: meeting strategy managing creativity fostering relationships building a fun environment I highly suggest this video for anyone who manages people.
  • Taco Bell nails it with dystopian breakfast commercial

    Jeff Esposito
    25 Mar 2015 | 8:38 am
    Now I am not sure if it is the case of having McDonalds for breakfast today or watching the ESPN 30 for 30 Of  Miracles and Men (based on Russian side of 1980 Olympic hockey) or that I loved the Hunger Games trilogy, but this commercial from Taco Bell really hit home for me. For years, we’ve all ate the same breakfast sandwiches fro fast food joints, despite knowing how bad it is for you. Since Taco Bell is entering the space and doesn’t have buns, they needed to change it up a bit. While I love breakfast tacos, I prefer them in Texas. I will also probably never eat from Taco…
  • NewsSpark Content Hub – Beta Invite

    Jeff Esposito
    25 Mar 2015 | 7:14 am
    This is a guest post from Chris Ehrlich. I met the man behind this blog, Jeff Esposito, on Twitter. There, Jeff is known as @jeffespo. We’re known as @News_Spark. We began tweeting when NewsSpark was only an idea. When Jeff wasn’t officially the award-winning social media pro he is today. Jeff has since become a tweep. We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more. NewsSpark is now on the brink of launching. And Jeff has given me the keys to his blog to invite you — his…
  • Executive Social Media – Kat Cole an Executive to Emulate

    Jeff Esposito
    6 Mar 2015 | 1:52 am
    Growing up, I spent many a high school afternoon riding my bike or walking to the Garden State Plaza in Paramus, New Jersey. The goal wasn’t to shop for a fly outfit or fresh pair of kicks; I was there for one reason – to fill my belly with an awesome cinnamon bun from Cinnabon. So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. What truly stood out was that she not only shared company news, but also engaged with her followers as it is another outlet to…
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    Public Relations Sydney

  • 4 tips to become an industry influencer

    Catriona Pollard
    20 Apr 2015 | 6:03 pm
    Becoming a person of influence in your industry can be very rewarding. Whether you are looking towards a promotion, growing your business or establishing yourself as an expert you can benefit both personally and professionally. An industry  influencer is someone who is regarded as being in-the-know; someone who others in their industry look to for […] The post 4 tips to become an industry influencer appeared first on Public Relations Sydney.
  • 5 PR tools every entrepreneur needs

    Catriona Pollard
    13 Apr 2015 | 4:15 pm
    “A good reputation is more valuable than money.” – Publilius Syrus Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build […] The post 5 PR tools every entrepreneur needs appeared first on Public Relations Sydney.
  • 4 reasons to create a targeted media list

    Catriona Pollard
    6 Apr 2015 | 7:53 pm
    Media releases are a tried and tested PR tactic used to get your story in the media and is one of the most common ways to communicate with a journalist. A common mistake is to send out a blanket email with your media release to hundreds of journalists in the hopes you will receive coverage. Journalists […] The post 4 reasons to create a targeted media list appeared first on Public Relations Sydney.
  • Boost your profile with contributed articles

    Catriona Pollard
    30 Mar 2015 | 3:02 pm
    A great way to boost your profile as an expert or thought leader in your industry is to write articles and pitch to publications, otherwise known as contributed articles. Getting your article published in the media will increase your credibility and exposure to your target audience. This can give you an edge over your competitors […] The post Boost your profile with contributed articles appeared first on Public Relations Sydney.
  • Brainstorm your way to becoming a media darling

    Catriona Pollard
    23 Mar 2015 | 5:20 pm
    As we previously discussed, media pitching is a great way to get your stories in front of journalists with the view to getting a story published. However, constantly coming up with new and creative media angles and pitch ideas can become a challenging overtime. Brainstorming is a great way to get the creativity flowing and […] The post Brainstorm your way to becoming a media darling appeared first on Public Relations Sydney.
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    PR Fuel - Public Relations News & PR Tips

  • It’s Easier to Get a Camel Through the Eye of a Needle Than to Get Media Coverage in the Wall Street Journal

    13 Apr 2015 | 3:30 am
    With that promising title, you might already be thinking, “Why bother with the Wall Street Journal then?” However, this article will show that it is possible to get your story covered by the Wall Street Journal. The number one rule is by being ‘on point.’ Your story needs to be attention-grabbing, well-researched, factual, and above all else it needs to be timely. The Wall Street Journal is the world’s leading newspaper and their material is always a step ahead of the game. So when you are framing your article, be sure that the topic is important right now and covers a subject that…
  • 13 Twitter Experts’ Advice for Your Small Business

    Matthew Shenko
    7 Apr 2015 | 3:30 am
    Believe it or not, Twitter is going to be turning 10 years old in 2016.  Does that make anyone else feel old? And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-radio, many entrepreneurs and small businesses still struggle with engaging and growing their fan base. So what exactly should the everyday entrepreneur be doing on a daily basis in order to convey the personality behind their business — and by that same coin, what shouldn’t they be doing? With those questions in mind…
  • Learning From Bad Press

    6 Apr 2015 | 3:30 am
    Recently a friend of mine who owns a growing, service-oriented online business dropped me an exciting note.  “We’re going to be featured in [a major newspaper],” his note read. He was clearly excited and so I was. I had given him PR-related advice and was happy to see it was paying off. Once the article was published, however, our excitement turned to despair. The article woefully misrepresented the company. What should have been a positive article turned into a somewhat negative portrayal of my friend’s business. Although he was quoted accurately, a key piece of…
  • A Former Reporter Describes Simple Steps to Working with the Media

    30 Mar 2015 | 3:30 am
    Building a successful relationship with the press in your target industry is a frequently misunderstood process.  Treat the media the way you treat your customers. Why are the best companies successful? More than pitching their products, they listen. They ask questions to determine the customer’s needs, then try to fill that need. When your client complains he or she doesn’t understand the media, use this sales analogy. It’s a context they recognize. Too often, communications between public relations professionals and media is all one-way. You’ve got a product to…
  • 18 Book Marketing Experts Reveal Secrets That Boost Recognition, Get New Readers, and Increase Sales

    Matthew Shenko
    26 Mar 2015 | 3:30 am
    There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject. So who do you believe? Who do you pay the closest attention to? And who, at the end of the day, really has it right? With those same questions on my mind, I asked 18 of the internet’s biggest names in book marketing for their very best advice, and the results were surprising. What I wound up with was true gold — the best of the best advice about making an indie book really take…
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    Communications Conversations

  • Talking Points Podcast: Is focusing on 5% of your fans enough?

    24 Apr 2015 | 6:05 am
    That’s essentially the question we sought to answer in this week’s edition of the Talking Points Podcast. The question is based off Mark Schaefer’s new book, “The Content Code”, where he talks about nurturing trust and catering to your “alpha” audience as a means to building broader-scale awareness. It’s an interesting talker–hope you’ll take a listen. SHOW NOTES – April 23, 2015 “Social Sharing: How to Get More People to Share Your Content”…
  • Are we going about influencer outreach all wrong?

    22 Apr 2015 | 5:40 am
    Last week, I had a brainstorm with a new client about influencer outreach. As we mapped out our approach, we considered folks who might be “influencers” in the niche we were targeting (for purposes of this post, let’s just assume we’re talking about the music industry). Who are the music bloggers in town? Who attends concerts regularly and tweets/records/Instagrams? (Hello Kyle Matteson!) What media are talking about music? The basic, run-of-the-mill-type questions (by the way, these women up top here? I have no idea who they are. But, don’t they just look like…
  • How Target’s #lillyfortarget launch was a huge social media (and business) win

    21 Apr 2015 | 5:50 am
    Target was in the news over the weekend. And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line. For those Target loyalists, we’ve seen this movie before. Remember in 2011 when they unveiled a new line with Italian fashion house Mossino? Same story–different line. Web site crashed. Frustrated and angry customers taking to social media. Same story–different line. And you know what, Target didn’t really suffer. Customers came back (if I remember, correctly). So, all those posts and media reports…
  • Why some brands are hesitant to use Periscope and Meerkat

    17 Apr 2015 | 6:38 am
    I realize everyone is writing about Periscope and Meerkat right now. To the tune of 3.65 million responses when I Google “Periscope app.” I realize I’m not contributing to the content marketing vortex. Yet, when I read most of these posts, I don’t see too many people talking about the realistic implications for brands. Sure, I see the upsides. I’m excited. I get all the opportunities. Livestreaming events. Livestreaming trade shows. Livestreaming product launches. Livestreaming puppies (see: Barbox). But, with everyone urging brands to jump in, I see very few…
  • 7 connectors who transformed my career

    14 Apr 2015 | 6:11 am
    Last week, I was down in Winona again speaking at my alma mater. It’s a tradition of sorts for me, as I go down once a semester to speak with students. After my day was complete, and I was driving back to the Twin Cities, I started thinking about how I got reconnected to my Winona State family. It began with one person–Shelli Lissick–making a connection. Shelli is a college friend who’s a partner over at Bellmont Partners these days. Years ago, she sent a note to Dr. Tom Grier, professor in the Mass Communications Dept. at WSU recommending he have me in to speak to his…
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    Flack Me RSS News Feed

  • Ever Timely Now: Operational and PR Lessons from Target's Breach

    Doug Bedell
    25 Apr 6761 | 6:28 am
    Summary: Computer hacking is a relatively new threat of our times, and, thereby, a new PR challenge, as well as an operational one, when it occurs. Target’s massive breach in 2013, notes Eric Dezenhall in a Huffington Post piece, was exposed by a security blogger, Brian Krebs, formerly of The Washington Post...
  • Ice Cream Crisis Response Melted Away

    Doug Bedell
    25 Apr 5016 | 6:29 am
    Summary: Whether or not Blue Bell Creameries in Brenham, TX, had a crisis response plan last month when a listeria outbreak was linked to its ice cream, it apparently needs some work in that area. In a Wall Street Journal post, three crisis management experts take Blue Bell’s handling of the episode to task for being slow, piecemeal and inconsiderate of consumers...
  • Japan and the U.S. In a Relational Shift – Fascinating

    Doug Bedell
    25 Apr 3323 | 6:28 am
    Summary: Attitudes about fateful matters – like the U.S.-Japan relationship from World War II on – can change in great swaths over time, but it takes just that, time, contrasting actions and generational change. These are findings in a lengthy posting by the Pew Research Center on “Americans, Japanese: Mutual Respect 70 Years After the End of WWII”. It’s a fascinating relational read. “On a personal level, Americans associate positive personality traits with the Japanese, but do not associate negative stereotypes with people in…
  • Maybe Not Time to 'Fold'

    Mike Bush
    24 Apr 2015 | 10:18 am
    Summary: Earlier this week, a new site for storytelling launched, aiming to connect traditional news with today's content consumer. For a bit, as reporters and general consumers toyed with the new idea...
  • Empathy Too Often Lacking in Attempts to Communicate

    Doug Bedell
    24 Apr 2015 | 10:14 am
    Summary: Using the example of Meryl Streep, Valeria Maltoni, on her Conversation Agent blog, notes why empathy, or the lack of it, is such a big factor in effective communication. “We could accomplish so much more,” Valeria writes, “if we could connect with this idea that talking through issues with honesty..."
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    SF Chronicle

  • No-Cost Dental Club Now Available in San Francisco Area

    25 Apr 2015 | 7:00 pm
    Dentegra Smile Club, now available in six Bay Area counties, offers discounts at participating dentists and a chance to earn cleanings and exams San Francisco, CA (PRWEB) April 25, 2015 No dental insurance? No problem! San Francisco Bay Area residents now can get some of the perks of dental insurance without having to pay a penny toward monthly premiums. Dentegra Smile Club, a new program launched today by Dentegra Insurance Company, is not insurance — instead, it connects members to discounts on dental products and services, pricing transparency and dentist reviews. Members have access to…
  • Gold Standard Automotive Network Launches New Website

    25 Apr 2015 | 7:00 pm
    GSAN Continually Innovates to Meet Expansion Demands for Q2 2015 (Draper, UT) (PRWEB) April 25, 2015 Gold Standard Automotive Network (GSAN) announces the launch of its new website, built to accommodate the functional needs of the company’s rapidly expanding national dealer network. “A complete overhaul of the website and its overall functionality was required,” stated Ryan Timpson, GSAN’s Chief Operating Officer, “These improvements have enabled us to mesh our operations seamlessly with a new administrative platform coming online this quarter. This will allow us to handle volume…
  • Jeremy Miller, Tania Luna, Ekaterina Walter to Keynote PR News’ Digital PR Conference in Miami

    25 Apr 2015 | 2:00 pm
    Three digital and branding authors to keynote the Digital PR Conference June 1-3; Early Bird rates end May 7 Miami, FL (PRWEB) April 25, 2015 Attendees at PR News’ Digital PR Conference in Miami June 1-3 will hear from three keynote presenters whose goal will be to get them to rethink their role as communicators and become digital pathfinders in their organizations. Jeremy Miller, author of the 2015 book "Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand," will deliver the opening keynote presentation on June 1 at the Ritz-Carlton South…
  • Vivaldi Partners Group CEO Erich Joachimsthaler to Speak at IAA Leadership Conference in Ghana

    25 Apr 2015 | 1:00 pm
    Branding expert to participate in “Africa Rising | The New Consumer Generation” Leadership Conference New York, New York (PRWEB) April 25, 2015 Erich Joachimsthaler, Founder and CEO of Vivaldi Partners Group, will speak at the "Africa Rising | The New Consumer Generation" Leadership Conference hosted by the International Advertising Association (IAA) on April 27, 2015 in Accra, Ghana. In his address titled, “Maintaining consumer engagement and promoting consumer participation in multiple worlds of Africa,” Joachimsthaler will explain why there are more powerful ways of…
  • Stellar Lineup for Stagecoach 2015 Draws Home Buyers

    25 Apr 2015 | 10:00 am
    Brad Schmett of Luxury Homes by Keller Williams has today announced that the upcoming April 24-26, 2015 Stagecoach Country Music Festival’s amazing lineup of world class headliners will draw luxury home traffic and real estate investors by the thousands to the Coachella Valley as the event gets underway. Indio, CA (PRWEB) April 25, 2015 Brad Schmett, Broker Associate with Luxury Homes by Keller Williams today announced that the Stagecoach Country Music Festival for 2015 to be held at the Empire Polo Grounds in Indio this month, will be an enormous boost for the local real estate markets as…
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    The Red Rocket

  • Book review: Search Engine Marketing, Inc.

    Phil Szomszor
    21 Apr 2015 | 2:19 pm
    Previously I’ve considered myself an SEO hobbyist rather than professional, but it’s something I set myself a challenge to change earlier this year; so when I had the chance to review a new book about search engine marketing, I thought it was fortuitous timing. Search Engine Marketing Inc,: Driving Search Traffic to Your Company’s Web Site […] Phil Szomszor
  • Viral of the Month: Durex #Connect

    Phil Szomszor
    18 Mar 2015 | 3:45 pm
    So my virile viral video of the month is from Durex. At time of writing the video has seen over 25 million YouTube views ahead of Earth Hour on the 28th March, encouraging couples to #TurnOffToTurnOn and reconnect with their partner. Researchers from Durham’s Centre for Sex, Gender and Sexualities revealed that 40% of those interviewed […] Phil Szomszor
  • These PR ideas must die

    Phil Szomszor
    9 Mar 2015 | 10:17 am
    In last week’s Freakonomics radio episode, Stephen Dubner explored scientific ideas or accepted practices that should be retired. One example is the “left brain/right brain” construct, which according to professor of cognitive science, Sarah-Jayne Blakemore, makes “no physiological sense”. Another was the use of “mouse models” for medical research, which was nominated by oncologist Azra Raza, who says […] Phil Szomszor
  • Instagram poses online opportunities for yoga stars

    Phil Szomszor
    24 Feb 2015 | 2:55 pm
    So my Australian colleague Lucy says to me, “Major coincidence, one of my friends from home is on the front page of the Mail – she’s made it big as an Instagram star doing yoga.” It’s a nice story. Eliza Landgren taught herself yoga and started building up a following on Instagram (elle_fit), and has now […] Phil Szomszor
  • To-do lists are essential for all non-elephants in the room

    Phil Szomszor
    16 Feb 2015 | 2:35 pm
    On this morning was the comment-bait headline: “If you want something done, do not write a to-do list“. It’s the view of the self-styled “Grit Doctor”, who believes that to-do lists are a costly waste of time. Working for a PR agency – like ours, or any other – I don’t think you can get away with […] Phil Szomszor
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    InkHouse Public Relations – Boston – San Francisco

  • 7 Reasons I love InkHouse San Francisco

    Anne Baker
    22 Apr 2015 | 10:28 am
    I’ve been working at InkHouse for two and a half years (!) and if there is one thing I know, it’s this:  I love it here. I love everything about InkHouse. I’m proud to work at a company that is leading when it comes to work/life balance. I’m proud of our growth. I’m proud of our forward-thinking on women in leadership issues. And, oh yeah, I’m pretty darn proud of our work, too. This past fall, InkHouse Senior Vice President Tina Cassidy wrote an Inklings Post about why she loved to work at InkHouse. I thought it might be my turn to do the same, only with a different flavor. I…
  • InkHouse Named One of the Fastest Growing Companies in Massachusetts

    Whitney Clifford
    16 Apr 2015 | 1:24 pm
    For the fifth year in a row, InkHouse has been named a Pacesetter (No. 28 out of 70 companies) by the Boston Business Journal, which issues the annual ranking of the state’s fastest growing private companies. We are focused on growth, and we continue to look for people to join our scrappy, smart and creative team. So far, 2015 has been very good to us—our San Francisco office welcomed another new hire last week, bringing our total number of employees to 74. Acceptance speeches at the event were limited to three words and any overages were donated to the Massachusetts Special Olympics.
  • Overcoming Survey Fatigue: Three Ways to Create Usable Data Beyond Sponsored Research

    Dan O'Mahony
    15 Apr 2015 | 2:23 pm
    Did you hear about the survey we recently conducted with journalists and other members of the media? The biggest finding is that they’re sick of getting PR pitches about new surveys. Just kidding. That survey doesn’t exist…yet. If it did, though, I’m sure it would show that reporters are feeling inundated with lackluster and self-serving vendor surveys that they’re finding challenging to cover. Take this quote from Ron Miller at TechCrunch: “I tend to see these sponsored reports as self-fulfilling prophecies.” That sentiment and the impetus for this post are behind what I…
  • Are podcasts the future of marketing?

    John McElhenny
    10 Apr 2015 | 7:48 am
    I’m addicted to podcasts. There, I said it. Some mornings after arriving at work I linger in my car, unable to pull away as an episode of “Serial” ends. (Don’t tell my boss). Some evenings after arriving home I dawdle in my car, waiting to enter our house as Ira Glass wraps another episode of “This American Life.” (Don’t tell my wife.) Addicted. And I’m not alone. Driven by the ubiquity of mobile devices and headphones, long commutes and reliable wireless connections, we’ve entered a “golden age of podcasts.” Podcast consumption in the U.S. jumped 18 percent between the…
  • Three ways to make news-driven PR stunts work

    Brittany Hendrickson
    6 Apr 2015 | 8:55 am
    Last week on April Fools’ Day, we were reminded of the myriad of companies that make hay out of stunts and gimmicks. During the past few years, the Internet and social media have provided channels for more and more elaborate pranks, some of which have been successes and some of which have been failures. April Fools’ Day is just one example of when brands try to insert themselves into heavy news days, such as Earth Day or the Superbowl, through gimmicks. While attempting PR antics can be beneficial for your company provided the stunt is successful, the amount of noise surrounding these…
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    Susan Marie

  • Earth Day 2015: 21 Day Eco Challenge

    21 Apr 2015 | 7:47 pm
        On CNN International HERE “Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.” - Margaret Mead  Gaylord Nelson, Earth Day founder, saw an oil spill in California in 1969. Student anti-war movements were ablaze and Gaylord took that movement and combined it with
  • Lightyears of Letters

    21 Apr 2015 | 4:33 pm
    Mitch Burns, a poet and writer from Michigan, listened to my poem "let me love you" and read my article "Leave the Pages Bloody" and sent me these messages: CREDIT: Susan Marie, for all of the words before i say "I wrote back to her." This poem was COMPLETELY inspired by her poem "Let me love you" and my words are an extension of it. After reading your words in "Leave the pages bloody" i
  • Buffalo Small Press Book Fair

    17 Apr 2015 | 10:56 am
    The Buffalo Small Press Book Fair is a regional two-day event that brings booksellers, authors, bookmakers, zinesters, small presses, artists, poets, and other cultural workers (and enthusiasts) together in a venue where they can share ideas, showcase their art, and peddle their wares. The 9th Annual BSPBF will take place at the Karpeles Manuscript Library Museum, Porter Hall, on
  • let me love you

    17 Apr 2015 | 9:20 am
    you light meuplike the sunburning eonsof bloodink and breath like fireworksblazingacross a velvet night like Springsweetlike peaches in summertimethe sweet essence ofdesire and passionbursting you light me uplike dynamitelike one millionexplosionsdetonated in my heartmy soulspeaks in wordsin thyme andtimemeans nothingbetween you andIfor my bodyis yoursmy breathbelongs to yourlungsmy
  • look how they sing

    15 Apr 2015 | 12:57 pm
    I recorded the birds, live, as they sang and mixed that with my spoken word Look! Look at the birdshow they sing for us they take partin this most joyous uniona majestic embraceof sky to earthfrom mouth to lipsfrom hips to eyes your eyes oh, how they glitterand gleam like confettifalling from the skycaught and heldin my eyelashesbatting and the choirsthe creatures of
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    Schwartz MSL

  • RSA 2015: Into the Woods: Protecting Our Youth from the Wolves of Cyberspace

    Kendra Dorr
    24 Apr 2015 | 4:50 pm
    When talking cybersecurity, it’s far more common to be thinking about malware than social issues. However during this year’s RSA Conference, information security and child safety crossed paths for a discussion on how to protect children from becoming victims of cybercrime. As technology has gotten increasingly more sophisticated, unfortunately so have the potential threats facing […]
  • RSA 2015: Quantitative Security: Using Moneyball Techniques to Defend Corporate Networks

    Kendra Dorr
    24 Apr 2015 | 6:57 am
    When Oakland A’s General Manager Billy Beane embraced an analytic approach to building the dream team, he revolutionized baseball. What if organizations embraced a similar approach to choosing security solutions? The current method is more of an art than a science, Amit Mital, CTO, Symantec noted in his keynote at RSA. By adopting a quantitative […]
  • RSA 2015: Talking ‘bout My Next Generation

    Kendra Dorr
    23 Apr 2015 | 11:52 am
    The time is now. The security generation needs to invest in the next generation of talent, Christofer Hoff, vice president and security chief technology officer, Juniper Networks, urged his colleagues during his RSA keynote. Hoff teamed up with Reuben Paul to demonstrate how even a third-grader can successfully launch a cyberattack. The nine year old […]
  • RSA 2015: Enhancing Cloud Trust

    Kendra Dorr
    23 Apr 2015 | 7:35 am
    When it comes to information security, the move to the cloud highlights two key features: transparency and control.  Scott Charney, Corporate VP of Trustworthy Computing at Microsoft, raised the question of how it is possible for people to provide control and transparency in this new environment, and what it looks like. During his RSA keynote, […]
  • RSA 2015: Innovate Your Mindset, Not Your Tech

    Kendra Dorr
    22 Apr 2015 | 3:11 pm
    How can we simultaneously live in the “Dark Ages” and the “Information Age”? In the first keynote speech of RSA Conference 2015, “Security’s Age of Enlightenment,” president of EMC’s RSA security division, Amit Yoran, explains the paradox of the world we live in: security knowledge is surface and slow, while data stores drive deeper and […]
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    Wakeman Agency

  • April 2015 Newsletter from The Wakeman Agency

    24 Apr 2015 | 12:01 pm
    Take Out, the monthly newsletter of The Wakeman Agency, is your one-stop shop for a rundown of the agency news. Get in the know about some upcoming events, Wakeman successes and, of course, the very best from our blog on PR, event planning, media relations and communications strategies for nonprofits and socially responsible businesses. To have the newsletter delivered straight to your inbox, sign up today. The post April 2015 Newsletter from The Wakeman Agency appeared first on Wakeman Agency.
  • Press Release – The Wakeman Agency Named Public Relations Agency of Record for SENetwork

    23 Apr 2015 | 3:58 pm
    Agency and organization rejoin forces in awareness-raising efforts for misophonia and selective sound sensitivity syndrome NEW YORK CITY, NY –  The keep reading The post Press Release – The Wakeman Agency Named Public Relations Agency of Record for SENetwork appeared first on Wakeman Agency.
  • Three Ways to Get Your Old Flame Back

    21 Apr 2015 | 4:00 am
    It can happen to the best of us. In our youthful shortsightedness, we might have let a good one get away. Or in the rush of our daily lives, perhaps we put a true friend on the backburner one too many times, and now we’d do anything to get that ally back on our side. The post Three Ways to Get Your Old Flame Back appeared first on Wakeman Agency.
  • How to Make Yourself Attractive to the Media

    17 Apr 2015 | 9:44 am
    The media landscape has forever been disrupted by innovation, as technologies re-frame national conversations and democratize news coverage via citizen journalists, YouTube stars, social media darlings and their related ilk. The post How to Make Yourself Attractive to the Media appeared first on Wakeman Agency.
  • How Relevant is Your Special Event in Today’s Market?

    14 Apr 2015 | 10:24 am
    Charity auctions. Wine tastings. Formal awards dinners. Black tie galas. Feel-good races. Fundraising walks. Many nonprofit organizations repeat the same roster of events each year, or ask simply, “Which type of fundraising event should we have next?” rather than looking under the surface at more critical factors. The post How Relevant is Your Special Event in Today’s Market? appeared first on Wakeman Agency.
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    Melissa Cassera

  • Good work ALWAYS gets found.

    22 Apr 2015 | 2:24 pm
    I just Googled the phrase “business advice” out of pure curiosity. Guess what came up? 1,020,000,000 results. Insanity. As entrepreneurs, we are saturated with “expert advice” from bajillions of sources. We face a never-ending list of “rules” and “guidelines” we are supposed to follow. Best practices for customer service. Promotional strategies. SEO principles. Social media etiquette. Rules about how often to post blog content. How often to send out a newsletter. How many characters an email subject line ought to be. The “right words” to use to “close” a hesitant…
  • The Better Bio Challenge: Your 150-Word Story

    13 Apr 2015 | 8:04 pm
    This is IT. We’ve worked on your 25-word intro and your 75-word byline. Now, on week three of THE BETTER BIO CHALLENGE, it’s time for the grand finale: Your 150-word story. This is your Emmy / Oscar / Tony / Grammy moment. A big, sweeping celebration of you + your business. Not everything you’ve ever done. But the best of what you’ve done. With this final step of the challenge, we’re building on top of the work you’ve already done — not reinventing the wheel, just adding even more goodness, more credentials, more sizzle, more YOU. Without further ado … Here’s mine:…
  • The Better Bio Challenge: 75-Word Byline

    5 Apr 2015 | 11:33 am
    It’s here. The moment you’ve been waiting for. A heart-pounding opportunity to write, speak or strut your stuff in front of a brand-new audience. Maybe it’s your very first guest post for a saucy blog. Or an invitation to get interviewed by a savvy podcaster. Or a chance to write a dishy advice column (lifelong dream!) for your local newspaper. Or the speaking gig opportunity of a lifetime. (Your drop-the-mic moment.) You’re ready to saunter in + serve up the very best of what you’ve got — your tips, your brilliance, your oh-so-helpful insights. There’s just one missing piece: A…
  • The Better Bio Challenge: 25-Word Intro

    30 Mar 2015 | 11:18 am
    It’s BACK. It’s bold. It’s free. It’s dripping with jaw-dropping tips + guilty-pleasure-prizes. It’s time for … THE BETTER BIO CHALLENGE! Your bio is like a stunning red carpet gown — think: Emmy, Oscar, Tony, Grammy. It should make you look + feel totally amazing, show off your very best assets, and get people clamoring for your attention. It should be tasteful, but playful. Impressive, but not too buttoned-up. It should leave people dazzled — but wanting more. That is, if it’s written correctly. ;) I wish I could tell you that once you write one version of your bio,…
  • It’s not how much you’re earning. It’s how much you’re keeping.

    23 Mar 2015 | 5:20 pm
    Let’s talk profit margins. I know, I know. Profit + margins = not exactly the two sexiest sounding words in the English language. But this is going to be a pleasurable conversation, I promise. ;) It’s always super impressive sounding to hear, “Oh, yeah, I had a six figure product launch” or “I am running a seven figure business in my pajamas” (immediately followed by a Beyonce hair flip.) But the real question is: “OK… but how much of that money are you actually keeping?” Because at the end of the day, if you want to run a profitable, sustainable business, it’s not…
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    Beckerman PR » Blog

  • Knocking the Hustle: The Rise of Internet ‘Curators’

    Kyle Kirkpatrick
    20 Apr 2015 | 12:14 pm
    If you’re good at something, never do it for free. This notion of profit before craft, purported by Heath Ledger’s Joker – surprisingly, not one of the Founding Fathers – seems to make the world go ‘round. Giving away product or content to the masses is largely viewed less as a public service or artistic virtue than an act of business naivety. After all, if you don’t profit from it (whatever “it” is), someone else sure will. That’s where The Fat Jewish comes in. The moniker of Internet celebrity (ugh) Josh Ostrovsky isn’t ironic: He’s overweight, and – you…
  • Happy Tax Day

    Shannon O'Reilly
    15 Apr 2015 | 6:22 am
    W-2, W-4, WTF?! Things I never learned in high school (stolen from Instagram, but so accurate): What are taxes How to do my taxes How to balance a check book Anything to do with banking How to obtain college loans What is a 401K By midnight tonight, I will be sending the IRS a hefty contribution of $595.00. At first, I blamed TurboTax; so I did my taxes again on the Tax Act app. Same result. And finally I realized the mistake was mine. Who knew that you couldn’t put three deductions on your W-4 (or even what a W-4 was, actually) if you’re not married, don’t have any children and are the…
  • Former Hoboken Chief of Staff Daniel Bryan Joins Beckerman’s Public Affairs Team

    Tim White
    9 Apr 2015 | 8:32 am
    Daniel Bryan has joined the firm as Senior Account Supervisor in its public affairs practice. He served most recently as Chief of Staff to Hoboken NJ Mayor Dawn Zimmer. “Dan is widely respected by elected officials and business leaders throughout the state as a strategic thinker, policy expert and a top-notch communications professional,” said Timothy White, Vice President of Public Affairs. “Dan’s experience managing complex and challenging policy issues will bring added value to our clients. Dan will be an important asset to our team as we continue to strengthen and…
  • Everything you read on the Internet is true (April Fools)

    1 Apr 2015 | 6:39 am
    According to an Associated Press story that ran in 1983, the origin of April Fools’ Day involves the Roman Emperor Constantine and a jester named Kugel. Kugel, a total fool (with the same name as a delicious Jewish noodle pudding), said he could run the empire much better than Constantine. Constantine, thinking this hilarious, made an annual event – on April 1 of course – appointing a jester to rule for day. “In those times fools were really wise men. It was the role of jesters to put things in perspective with humor,” said Joseph Boskin, a professor of history at Boston University.
  • Time to address the important issues facing New Jersey charter schools

    Tim White
    24 Mar 2015 | 9:29 am
    On March 30th, the New Jersey Charter School Association will host its 7th annual statewide conference in Atlantic City. This year’s conference promises to be a particularly memorable one as we celebrate the 20th anniversary of New Jersey’s Charter School Program Act of 1995 (although technically the bill was signed in 1996 by Governor Christie Whitman). The conference has an impressive lineup of keynote speakers, including Kisha Verdusco, Director of Detroit’s Charter School Office, New Jersey Lt. Governor Kim Guadagno and New Jersey Department of Education Commissioner David Hespe.
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    The Access Point

  • PR Lessons from Frank Underwood

    Vanessa Piccinini
    17 Apr 2015 | 12:15 pm
    I just finished watching the third season of Netflix series House of Cards and between the excellent acting and chess-like plot, I haven’t been able to pinpoint what exactly got me hooked. So hooked in fact, that I won’t confirm nor deny having binge-watched the entire third season in about one month. As the story of the “unconventional,” power-hungry politician portrayed by Kevin Spacey unfolded, at times I was tempted to pause and jot down some of the lessons Frank Underwood’s scheming meticulous planning had taught me, including: the ability to focus on his end goals, strategize…
  • An Access Book Drive for National Reading Month

    Carolyn Linck
    3 Apr 2015 | 3:48 pm
    “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” –Seuss Reading brings knowledge. It sparks imagination and ideas; it lets your mind wander and get lost – it’s relaxing and adventurous. Because of these reasons and so many more, this year Access helped celebrate the 2015 National Reading Month in March with a book drive to benefit the Friends of the SF Public Library. In just 31 days – 22 business days to be exact – our San Francisco staff did some personal spring cleaning to help the cause and donate books…
  • Present Like Nobody’s Watching

    Ken Bruno
    31 Mar 2015 | 10:36 am
    Last week we shared some of the outside passions and pursuits of our incredibly talented staff. After reading that post, I was compelled to add one of my own recent pursuits to the list – competitive karaoke singer. Don’t adjust your monitors– you read that right. And I know what you’re thinking: yes, there are competitive karaoke leagues. And yes, they are exactly like Pitch Perfect. I’ve always enjoyed karaoke, so when presented with the opportunity to go “pro,” I gave it a go. Within one week, I realized there was a pretty big problem: I really can’t sing. After coming to…
  • Access Moonlighters

    Ashley Barrett
    24 Mar 2015 | 10:53 am
    “Our Power is our People.” The people that make up Access Communications are indeed a very special breed. They hang around for a long time, they know what to do on a dance floor and they love a good bar crawl…all while delivering platinum coverage for clients.  As we always say (especially when asked what makes Access, Access) we work hard and we play hard. But, what you probably don’t know is there’s a large percentage of staff here at Access that indeed works hard, plays hard, and then works hard again. This is the group that we’ve officially dubbed our “Access…
  • SXSW: Lessons from Pinterest on growing your brand and community

    Yulimar Chiu
    17 Mar 2015 | 3:37 pm
    David Rubin, head of brand at Pinterest, gave a brilliant talk on how Pinterest has been so successful in growing its brand and community. Here are the 7 lessons he shared with us – Size (of budget) doesn’t matter. Pinterest has been able to grow to a user base of 70+ million that has saved 30+ billion pins on more than 750 million boards, and the company has accomplished all of this having spent less than $10,000 on paid media. Inside-out (or speak to the person you want to speak to). Pinterest’s founders began speaking directly to their target audience from the very beginning. They…
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    O'Donnell Online

  • Is your marketing campaign hoping that the minority rules?

    22 Apr 2015 | 1:14 pm
    Why you need to dispel the growing myth that ‘everyone is social’ and set expectations around online participation In this hyper-social age it is easy to imagine that everyone is sharing photos of their breakfast on Instagram, streaming their walk to work on Periscope, discussing the day’s news on Facebook or Twitter before going home to blog about their day on Tumblr. This doesn’t happen. In reality people are inherently voyeurs on social media – scrolling through content feeds and only clearing the lowest engagement barriers – clicking like, reposting, adding LOL or ;).
  • Confused by All the Video App ‘Buzz’? Learn the difference between Riff, Meerkat and Periscope

    2 Apr 2015 | 9:12 am
    Facebook’s new video app – Riff – collaborate on videos with friends Over the last few weeks there has been a lot of talk (read hype) about the new video apps Meerkat and Periscope. Today Facebook announced the launch of yet another new video app called Riff. So, what’s the difference between them and why should you care? Riff – the newest kid on the video app ‘block’ Riff is positioned as a collaborative video sharing tool. You can create a video clip up to 20 seconds long and post it to Riff (the video is recorded in Riff, you can’t upload a…
  • Teddy Has an Operation and I Get Chills

    27 Apr 2013 | 4:13 am
    Just why is this so unnerving?! A Ze Frank video. For more click here.
  • Clever Usain Bolt Campaign from Durex

    27 Jul 2012 | 6:33 am
    H/t @duncancantor
  • Social Media Revolution – The Parody

    6 Jun 2012 | 12:33 am
    After a spell in the blogger naughty corner for lack of blogging over the last two months, I’ll kick start things with this parody of the numerous ‘social media revolution’ videos online. //
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    Communiqué PR Blog

  • Reflections on Attachmate

    Jaymelina Esmele
    20 Apr 2015 | 9:00 am
    For the past seven years, we have had the pleasure of working with Attachmate, one of the world’s most established software brands. Attachmate’s business is rooted in providing technologies that help companies extend their investments in mainframes and other host data systems. While terms like “terminal emulation,” “DMSII” and “DoD PKI” were new to us when we first started with Attachmate, they quickly became part of our regular vocabulary. With a 30+ year history in the software industry, the company counts among its customers 69% of the Fortune Global 500, including the top…
  • Newsjacking for Dummies: Amplifying Your Brand Message

    Brianne Campion
    17 Apr 2015 | 9:00 am
    As an intern at Communiqué PR, I have had many opportunities to expand my knowledge of the industry. I recently learned of an intriguing communications tactic known as “newsjacking.” For those who are unfamiliar with the term (much as I was), newsjacking refers to when you capitalize on a trending news topic—by using humor or by inserting your company’s point of view into the dialogue—in hopes of increasing awareness of your brand. In the past, we have successfully carried out newsjacking by monitoring print and online stories, then pitching follow-up stories in accordance. The…
  • “Revel-utionizing” Retail: Elevating the Executive Profile for Revel Systems’ Co-Founder and CEO Lisa Falzone

    Beth Mayer
    15 Apr 2015 | 9:00 am
    Revel Systems, is a San Francisco-based retail tech company that is (excuse the pun) “Revel-utionizing” the retail industry by transforming old school, clunky cash registers into sleek, sophisticated and secure point of sale (POS) systems for merchants worldwide. Revel Systems is an award-winning leader in iPad POS systems for restaurants, retail outlets and grocery stores; it’s currently used in  thousands of enterprise locations including Goodwill, Dairy Queen, Smoothie King, Sonos, Belkin, Griffin, Popeyes Louisiana Kitchen and more. The Revel POS system offers a feature-rich POS…
  • From Startup Founder to Spokesperson: Tips For Success

    Ann Kwong
    10 Apr 2015 | 9:00 am
    The Pacific Northwest is home to a thriving technology industry with many innovative startups in residence. In our role as strategic communications advisors, we frequently have the opportunity to work with many of them; companies that have built successful businesses from the ground up and that are now ready to begin laying the foundation for a communications strategy. The CEOs of these companies are brilliant businesspeople. They’ve built successful startups with innovative products and services offerings. They’ve assembled teams of the brightest minds in their respective…
  • Joke’s on You: Should PR Pros Leverage April Fools’ Day?

    Sheridan Smalley
    8 Apr 2015 | 9:00 am
    This past week, April Fools’ Day once again took the Internet by storm as brands unleashed jokes and hoaxes (here’s one of our favorites, complements of Petco). But not everyone was laughing—through all the pranks, we were most intrigued by an article from Entrepreneur’s editorial director, Ray Hennessey: “Entrepreneur editor: Prank us on April Fools’ and you’re banned.” In it, Hennessey warns PR pros against pitching fake press releases on April Fools’, threatening to ban those who do so “for life” and telling them to “please just go away.” While we’ve debated…
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    PRSAY – What Do You Have to Say?

  • Friday Five: Suffixgate

    Rosanne Mottola
    24 Apr 2015 | 1:51 pm
    The end is near. The end of the world is upon us. Isn’t that what “mobile-geddon” means? RANT ALERT: Can someone explain to me the fascination with adding “-geddon” to the end of words? Or any suffix, for that matter? Just this winter we had “snowmageddon”, “snowpocalypse” and “frankenstorm” to terrify us. We also had […]
  • Net Neutrality And Public Relations

    Laurent Lawrence
    23 Apr 2015 | 10:58 am
    What the FCC decision on “Net Neutrality” means for the PR profession In June 2014, comedian John Oliver promoted a segment of his HBO show with the following teaser: “Cable companies are trying to create an unequal playing field for internet speeds, but they’re doing it so boringly that most news outlets aren’t covering it.” […]
  • Friday Five: Spring Has Sprung

    Rosanne Mottola
    17 Apr 2015 | 11:24 am
    The weather is warming up and we are finally waking up from our long winter hibernation. Here at PRSA we believe it is time for a little spring cleaning, and first up is this weekly PRSAY blog series, the PRSA Friday Five. We’ve been bringing you the PRSA Friday Five for more than three years […]
  • Friday Five: Caught On Camera

    Laurent Lawrence
    10 Apr 2015 | 10:06 am
    When people ask me what it’s like doing PR for the Public Relations Society of America, I have one of two standard responses. The majority of the time I’ll explain that it’s like taking a master class in public relations being taught by every single great mind, leader and creative in the profession. At PRSA, […]
  • Volunteering Opens Doors To Opportunity

    Kirk Hazlett
    6 Apr 2015 | 11:52 am
    Very simply put, I would not be who or where I am today were it not for my commitment to various volunteer activities, especially with PRSA, over the years. In my previous life as a PR professional, I moved a fair number of times…10 to be exact, in 25 years. The upside was that I […]
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  • Social Capital: The Essential Currency For PR Success

    22 Apr 2015 | 7:41 am
    Editor’s Note: Sadhana Pasricha is presenting “Harnessing the Social Capital and Assuming Leadership in Bridging Organizational Silos” at the PRSA Strategic Collaboration Conference on Thursday, April 23. Register to attend the conference to learn more about Melissa’s presentation. Public Relations leadership is urgently needed for bridging organizational silos by harnessing the power of Social Capital Managing organizations in increasingly turbulent economic conditions is creating unprecedented leadership opportunities for public relations professionals.  However, to serve as…
  • 10 Things Employees Hate About Town Halls

    16 Apr 2015 | 10:30 am
    Editor’s Note:Alison Davis is presenting “Transform Town Hall Meetings to Engage Every Employee: Revamp Your Format to Create Motivation” at the PRSA Connect 15 Conference on Monday, May 18.Register to attendthe conference to learn more about Alison’s session. If you are in charge of managing a leader’s town hall meeting, you know the drill: Every quarter or so, you sweat and struggle to create an agenda, pull together content, and run the session so it all goes smoothly. But afterwards, you’re often left with the suspicion that the town hall was a bit lackluster. Your post-event…
  • Mountains Or Molehills? Using Social Data To Identify Brand Crises

    15 Apr 2015 | 11:49 am
    Editor’s Note: Rick Miller will be a participant on the panel “Digital Whispers, Social Screams: Using Digital Analytics to Maximize PR Impact and Control Crises” during the PRSA Health Academy Conference on Friday, May 15. Register for the conference to attend. Social data has become the canary in the coal mine for public relations or marketing executives to uncover discontent among their target audiences. Social’s sheer volume is useful for trend detection, and it’s often rich in color commentary. But I’ve seen many agency folks and brand strategists misinterpret…
  • Creative Content Rules!

    13 Apr 2015 | 1:27 pm
    *Rutgers University is a PRSA National media partner.* Content marketing, as defined by the Content Marketing Institute, is “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” As a marketing and communications discipline, it’s nothing new — in fact, organizations of all kinds have been collecting, publishing and disseminating information to their various audiences since the start of the modern era of marketing (circa…
  • What’s The Heart Of Health Care PR Efforts? Consumers

    Ira Yellen
    9 Apr 2015 | 9:30 am
    Editor’s Note: Ira W. Yellen, APR, Fellow PRSA is presenting “Consumers are Driving Health Care Marketing and Public Relations Efforts” during the PRSA Health Academy Conference on Friday, May 15. Register for the conference to attend Ira’s presentation. Our health care system is the only professional service that is driven by convoluted, confusing and unfair pricing structures, inconsistent quality of care and restrictive or incomprehensible insurance coverage. As communicators, we should be helping consumers filter and interpret information from doctors, hospitals, pharmaceutical…
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    PR & Social Media Back Talk

  • Best Practices in Writing Customer Case Studies

    Norman Birnbach
    14 Apr 2015 | 6:13 am
    For B2B companies, customer case studies are more important than ever. Here are some tips for writing compelling case studies that generate interest from prospective customers. Length: Some studies show that longer case studies rank higher up in search rankings while others suggest to keep case studies to about 500 words to keep your readers' attention. You might try experimenting, writing a short and long version of the case study to see what works best. For longer case studies, make sure to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • In Reporting Fake News for April Fools, GMA Plays Trick on Itself

    Norman Birnbach
    1 Apr 2015 | 9:09 am
    Although I watched "Candid Camera," I've never been a big fan of April Fools and practical jokes in general. But the folks over at GMA seem to be big fans. They kept talking about April Fools this morning. href="">World News Videos | US News Videos Then they did some actual segments that were fake news -- to show they can have fun, I guess. World News Videos | US News Videos At one point, George Stephanopoulos held up a sign that said, "Happy... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 7 PR Lessons from O’Reillygate

    Norman Birnbach
    25 Mar 2015 | 5:30 am
    (This post originally appeared on CommPro.Biz: The recent credibility scandals of Brian Williams and Bill O’Reilly are shocking and fascinating. But for PR and marketing professionals, there’s a lot that can be instructive. (Source: Wikimedia Commons)There’s no statute of limitations when it comes to the truth. Both scandals stem from incidents that took place between 12... [[ This is a content summary only. Visit my website for full links, other content, and more!
  • The Positive Power of Robotics

    Norman Birnbach
    16 Mar 2015 | 6:47 am
    There are a number of movies hitting the silver screen (does anyone really use that term anymore? I guess I do) this year that involve robots and artificial intelligence. Some stories have appeared wondering about the power robots will have, and they think about some doomsday scenario in which robots subjugate mankind. I don't see that happening, and not because I don't think robots are getting more powerful. I see that robots have power -- to help raise us up to be better people. Here's an... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Wall St. Journal Validates Another of Our Predictions: Getting Away Means Disconnecting

    Norman Birnbach
    6 Mar 2015 | 7:58 am
    Back in 2012, we said: The desire to be connected 24/7 may change in 2012. You almost never have downtime anymore, and people are beginning to notice that’s not all good. Sure, if you are waiting in line at the post office or bank (something today’s kindergartners won’t do by the time they hit college), you’ll be able to check email, play an app, text your friend, or make a call. But this lack of downtime may negatively impact our ability to concentrate and avoid distractions at work and... [[ This is a content summary only. Visit my website for full links, other content, and…
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    March Communications

  • Hacks and Flacks Podcast Ep. 8: Rolling Stone Gathers All the Moss

    James Young
    24 Apr 2015 | 1:15 am
    Earlier this month, Rolling Stone published a 13,000-word, independent review conducted by the Columbia Journalism School around its November 2014 story, “A Rape on Campus,” which the report deemed to be riddled with basic reporting errors. Rolling Stone has since retracted the story and the reporter has issued a formal apology. To walk us through the full timeline – from how the article came together and how it finally fell apart – Manny and Jim spoke with Allie Bidwell, Education Reporter for U.S. News & World Report, who has been covering the story for months.
  • The Once and Future PR Professional

    Liz Swenton
    23 Apr 2015 | 6:54 am
    Public relations used to be easier. Pick up the phone, call your favorite reporters, send out a few press releases, send some mailers with briefing documents – and then enjoy the coverage that your clients got in newspapers, magazines, and maybe even a TV or radio show. Then, the Internet came along. Followed by social media, which changed the game again. And now, mobile devices have shattered everything predictable about public relations and the media landscape. Against this backdrop, what do the PR professionals of today need to know to succeed? What skills are mandatory that…
  • Video Blog Post: Sarah L on the Evolution of Social Media as a PR Tool

    March PR
    22 Apr 2015 | 9:04 am
    In this week’s video blog post, Senior Account Executive Sarah Love shares her thoughts on the evolution of social media – how it’s grown from the days when college students would tell jokes on Facebook, to now, when every company has a social media presence. Sarah also shares some tips to help you add value in your social media posts, and maintain an appropriate balance between personal and professional. Got some social media tips of your own to share? Feel free to leave a comment below or in the YouTube comments section and let us know! Don’t forget…
  • Is Your Content Marketing Creating Headaches Down the Road?

    Emily Hines
    15 Apr 2015 | 9:01 am
    Last Friday, March held a content marketing and copyright issues crash course, led by our peers Jim Young (@JW_Young) and Manny Veiga (@zmveiga). Jim and Manny offered several tips and tricks to navigating the world of copyright issues, discussing best practices when publishing and curating content. The session included great discussions and insights that are useful to PR folk and content marketers, as we are confronted with copyright issues on a daily basis. Here are three tips that I learned not to do that may help others trying to stay out of legal hot water: *Disclaimer: the following…
  • 3 Simple Tips for Effective SEO

    Sarah Wheble
    14 Apr 2015 | 6:44 am
    The March team recently sat down for a search engine optimization (SEO) training boot camp with startup marketer and SEO consultant drew Wallace (the lowercase “d” is intentional and drew’s personal preference) to discuss how to better utilize SEO to benefit our clients. SEO is the practice of manipulating content to improve a website’s ranking in search engines like Google, Bing or Yahoo. SEO might seem complicated at times with algorithm updates and constant changes to the ‘formula for success,’ but it really is only a matter of answering a few simple questions for your users,…
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    Doug Haslam

  • Swearing as Business Model – Bad Idea or Good For You?

    Doug Haslam
    23 Apr 2015 | 5:40 pm
    Image Credit: A Syn on Flickr Anyone who knows me know I can out-swear any sailor, and be creatively obscene in the process. However, when it comes to speaking or writing in public, I very rarely use those blasted cusswords – yes, rarely, as I have on a few occasions let context be my excuse for a naughty syllable or two. I’m ok with swearing, and you would have to try really hard to offend me. I have, therefore, mixed feelings when I see people in the marketing industry use swears as part of their business personality. I get that people want to have an edgy personal brand…
  • This Blog Page Was Intentionally Left Blank

    Doug Haslam
    20 Feb 2015 | 6:23 am
  • Stop Using “Humblebrag”

    Doug Haslam
    26 Jan 2015 | 7:13 am
    Photo Credit: Thomas Hawk on Flickr (per CC license) It has been a few years now, and people are still using the term “#humblebrag.” I have about had it. It’s not a word. The very use of this non-word shouts- no, SCREAMS – “I’m not really being humble and I want you all to bow down to how cool I am.” But you are not being cool, you are being a jackass. Let’s break down this non-word via Merriam-Webster. Here is humble: hum·ble adjective həm-bəl also chiefly Southern əm-: not proud : not thinking of yourself as better than other people  …
  • “Serial” Does Not Portend a Podcasting Boom

    Doug Haslam
    6 Dec 2014 | 7:37 am
    Photo Credit: Holmes Palacios on Flickr “Serial,” a podcast from the producers of the public radio show “This American Life,” is a runaway hit. That’s awesome. What’s not awesome is the leap of logic people are taking that this means it’s a boom for all kinds of podcasting. It’s not. And here is why I feel that way. A DVR for Radio: The Hit is Coming From Mainstream Media Some marketers love to hook on to the value of podcasting, and hope for the listenership. The truth is, podcast popularity is probably higher than critics would like to think,…
  • Platform Shaming – No, It’s Not Twitter’s Fault

    Doug Haslam
    21 Nov 2014 | 11:57 am
    Photo Credit: Chris Vreeland on Flickr In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit our hero is sound communications strategy supported by a legitimately good product or service. Just the past week we have had online blowups regarding Bill Cosby, Uber and the NFL’s New England Patriots. Not that people are widely blaming these gaffes on Twitter, Facebook, Tumblr and the…
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    Sherrilynne Starkie

  • Measuring the impact of Facebook video content

    3 Apr 2015 | 12:49 pm
    Ever notice that  the video ads you see in your Facebook news feed start running even if you don’t click on play? There’s a good reason for that. People respond differently to the videos that the see in their Facebook news feeds. Some scroll right by, some watch a few seconds then move on, still others will watch the video right through to the end. For content marketers it’s difficult to measure the impact a video might have. A recent study found that almost half of the impact of a video ad is realized when people have seen three seconds or less of it. In addition, nearly…
  • Reflections on PR agency life

    28 Mar 2015 | 10:51 am
    Last week I published a post called Lessons Learned From a PR Life, which included a listing of observations from my work week. People seemed to really like it. And so, seeing as I am continuing the exercise of taking time each day to answer the question, ‘What did I learn today?’, I thought I’d publish my list for this week. Here’s what I learned from PR agency life over the past five days: It never hurts to make a new friend. Talking things through makes difficult things seem simpler. A hungry man is a crabby man. Feed or avoid. Friends and family will keep you grounded.
  • A new brand for IABC

    28 Mar 2015 | 6:04 am
    Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. The IABC has more than 12,000 members and a hundred chapters in North America, Africa, Asia Pacific and Europe. Each year, chapter leaders attend a conference for planning, training and development. As IABC Ottawa’s executive vice president I was delighted to attend. The conference kicked off with Robin McCasland, IABC’s immediate past chair and Priya…
  • Lessons learned from a PR life

    21 Mar 2015 | 5:43 am
    Me! Sometimes the work week flies by so quickly that at the end of the week, I’m not sure what I actually accomplished. Sure, I know how many hours I billed and how many new contracts came in.  These are the success metrics of PR agency life. But this week, I’ve been trying to take the time for closer observation. I’ve been taking notes (Google Keep) about lessons I learn (sometimes relearn) each day.  Looking at my list at the end of week makes me think, “Wow!  What a challenging and successful week!” Here’s what I learned from PR agency life over the…
  • Will private conversations change Twitter?

    14 Mar 2015 | 5:42 am
    Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Recognize these models? #unfinishedbusiness The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification. Some see transparency as being one of the key defining attributes of Twitter. Most activity and conversation is posted publically for anyone to see and…
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    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • 7 things great speakers do

    24 Apr 2015 | 8:06 am
    Most people fail as speakers simply because they don’t know the tips and tricks of great speech-giving. They don’t understand how to grab attention, connect thoughts, establish credibility, and deliver the goods in powerful, unforgettable ways. So never fear, anyone can give a masterful speech by simply following some basic tenets:Know your audience. How many times have you sat through a talk and asked like Jim Carrey in "The Truman Show" as his fake wife promoted products to an unseen audience, “Who are you talking to?” Great speeches abide by the same first rule of great…
  • Rand Paul Loses His Wits and Fails to Connect

    14 Apr 2015 | 5:53 am
    What the heck was the Senator and eye surgeon from Kentucky thinking when he broke the cardinal rule of spin and attacked the media? Get a grip guy. In this game, everyone learns early that there’s no grass to green by criticizing your interrogator. And Rand Paul only wasted precious time by lecturing Today Show co-host Savannah Guthrie on how to ask a question. Was Wednesday's set up more opinion than probing? Sure. Was that to be expected? Absolutely. The game in these instances isn't to be right, or to confront. Rather, it’s to deliver the goods, on message and on mark, regardless of…
  • The New Republic: Have we confused viral with consequence?

    25 Mar 2015 | 10:11 am
    I got schooled last night. Bloomberg’s Charlie Rose was interviewing Leon Wieseltier, the former literary editor of The New Republic, the liberal journal of arts and culture. I had only followed TNR’s implosion from a distance, intrigued by its owner, Chris Hughes, whose net worth hangs at about $1 billion thanks to having been a Harvard roommate of Mark Zuckerberg and helping him to co-found Facebook. This winter, Hughes faced a newsroom mutiny when most of his staff writers, including Wieseltier, resigned in protest rather than accept Hughes’ plan to transform the 100-year old journal…
  • How to land a story in Popular Mechanics

    20 Mar 2015 | 9:49 am
    Every tech company wants and needs exposure to win customers, sell products, and distinguish itself from the competition. But what does it take to land a tech-related story in the national media? Photo (CC-BY-2.0) Keoni Cabral on Flickr.I’ve been interviewing some of the nation’s top tech editors about that very topic and will be sharing their insights with you over the next few months.  We start with Alexander George, Associate Editor for Popular Mechanics. Popular Mechanics commands great respect and readership, including a circulation of 1.2 million early-adopter, influential…
  • Chip Kelly might know football, but he sure doesn’t know PR

    12 Mar 2015 | 7:13 am
    Rarely do I address local issues here on Gregarious, but what’s happening now in Philadelphia is just too rich to ignore.As coach Chip Kelly deconstructs our beloved Philadelphia Eagles, he is making any number of classic communications errors. Whether ridding the team of some of the NFL’s finest talent -- LeSean McCoy, Jeremy Maclin, and, dating back to last year, DeSean Jackson -- will work or not, he has bungled the story to such a degree as to undermine his long-term relationship with many of the team's most valuable constituencies, including sponsors, advertisers, and, of critical…
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  • Deconstructing the Century of the Selfie for PR purposes

    Judy Gombita
    16 Apr 2015 | 8:04 am
    One big question is whether we as public relations practitioners can afford to migrate (professionally) from “we, the intelligent few” to “we, the people,” primarily by helping our clients to listen to and interpret the “wisdom of the crowds” A post-event reflection on Stuart Ewen’s Museum of Public Relations-sponsored lecture on “Edward Bernays and the Century of the Selfie” By Toni Muzi Falconi As George Bernard Shaw wrote in his 1902 play, Mrs. Warren’s Profession: “The people who get on in this world are the people who get up…
  • Relations with customers and prospects

    Heather Yaxley
    8 Apr 2015 | 2:32 pm
    In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. The ten chapters featured so far seem to counter the progressive perspective of PR’s history. The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Its title: Relations with Customers and Prospects, is essentially what today may be thought of as marketing rather than public…
  • Analyzing “results” from a communications performance measurement conference

    Judy Gombita
    1 Apr 2015 | 10:18 am
    “Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Fraser Likely By Mary Jane Martin, MS, APR It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. That is, we will never be able to show that our programs changed behaviour. Likely advocates for a complete set of instructions, complemented by a comprehensive…
  • Contemplating selfie disruptions in historical and modern-day PR

    Judy Gombita
    19 Mar 2015 | 9:36 am
    Selfie contemplations! Toni Muzi Falconi and Stuart Ewen “If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Stuart Ewen By Toni Muzi Falconi The Museum of Public Relations scheduled an event for late March 2015, at Manhattan’s Baruch College / CUNY Newman Library (where the books and artifacts of the museum are currently situated), anticipated to be a critical and topical public assessment of the PR profession or at least key…
  • Calculating your worth in public relations

    Heather Yaxley
    6 Mar 2015 | 2:48 am
    A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Not the number that you are employed for, but how many hours you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too. It has become ingrained in practice that clocking up hours, and getting the job done is what’s important. Consultancies regularly charge clients for total hours worked by their staff even if only paying them for contracted hours, as overtime rates are not always…
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    HarveyLeach Media Training

  • Don’t let your phone make a fool of you

    Ann Bird
    14 Apr 2015 | 1:54 am
    The mobile phone might be one of the great communication tools of modern times, but when yours rings in a studio just as you’re addressing a sizeable chunk of the nation, it can communicate all the wrong things. Just ask Jenni Russell of The Times, who was being interviewed on Radio 4’s World at One programme yesterday. Russell was mid answer during a discussion about the Labour Party’s manifesto, but as a result of the phone interruption, presenter Martha Kearney switched to another panellist. When radio interviews are so short – just a few minutes in many cases – such a…
  • The Big Debate: Media training – vote winner or loser?

    Ann Bird
    3 Apr 2015 | 12:42 am
    There’s been a big debate going on. No, not that one. But it’s been about that one, because various people have lined up to talk about how media training would affect last night’s leaders’ debate. On Radio 4’s Today programme yesterday, one training company stressed the need to “deploy soundbites”. But what the debate showed last night is a compelling performance is about so much more and if tweets are any indication of public sentiment, the wider audience will recoil from anyone who appears to be overtly – and overly – media trained. For us, this comes down…
  • How to avoid a select committee grilling

    Ann Bird
    10 Mar 2015 | 5:39 am
    Do politicians and industry bosses fear anything more than being interviewed by a journalist? Chris Meares, the ex-head of HSBC’s private banking division, would probably say “Yes” this morning. Ex-HSBC director and current Chair of the BBC Trust, Rona Fairhead, might well agree with Meares. Both weren’t just grilled by a parliamentary select committee yesterday, they were kebab-ed and roasted. The Public Accounts Committee (PAC) was in charge of the heat settings in this particular select committee “kitchen”, with Margaret Hodge overseeing proceedings as “head chef”. None…
  • The Guessing Game

    Graham Leach
    7 Mar 2015 | 5:42 am
    A few days ago my colleague Ann Bird wrote a blog post on how Metropolitan Police officers were being given training in how to write emails in such a way that they could be understood. I heard an interview on the BBC “Today” programme this morning that suggests to me the police need help in how to speak, not just in how to write. The interview, conducted by Sarah Montague, was about how reductions in police numbers were affecting policing and what changes were required in response.  The interviewee was Chris Sims, Chief Constable of West Midlands Police. Rarely have I heard an interview…
  • A copper-bottomed way to communicate effectively

    Ann Bird
    3 Mar 2015 | 1:14 am
    Metropolitan police officers have been given a guide on how to “speak plainly” in emails and not to “prattle on with lots of buzzwords”, according to recent newspaper reports. But not everyone is pleased.  The Mirror quotes one source as saying, “Who knows what’s next? Perhaps a guide to tying shoelaces.” However, as we pointed out in a previous blog post, this is a profession fond of verbosity, such as,  “I was proceeding in an orderly fashion…” instead of “I drove…”, so some tips are probably still needed. The guidance tells officers to “Start your email…
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    Public Relations Sydney

  • 4 tips to become an industry influencer

    Catriona Pollard
    20 Apr 2015 | 6:03 pm
    Becoming a person of influence in your industry can be very rewarding. Whether you are looking towards a promotion, growing your business or establishing yourself as an expert you can benefit both personally and professionally. An industry  influencer is someone who is regarded as being in-the-know; someone who others in their industry look to for […] The post 4 tips to become an industry influencer appeared first on Public Relations Sydney.
  • 5 PR tools every entrepreneur needs

    Catriona Pollard
    13 Apr 2015 | 4:15 pm
    “A good reputation is more valuable than money.” – Publilius Syrus Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build […] The post 5 PR tools every entrepreneur needs appeared first on Public Relations Sydney.
  • 4 reasons to create a targeted media list

    Catriona Pollard
    6 Apr 2015 | 7:53 pm
    Media releases are a tried and tested PR tactic used to get your story in the media and is one of the most common ways to communicate with a journalist. A common mistake is to send out a blanket email with your media release to hundreds of journalists in the hopes you will receive coverage. Journalists […] The post 4 reasons to create a targeted media list appeared first on Public Relations Sydney.
  • Boost your profile with contributed articles

    Catriona Pollard
    30 Mar 2015 | 3:02 pm
    A great way to boost your profile as an expert or thought leader in your industry is to write articles and pitch to publications, otherwise known as contributed articles. Getting your article published in the media will increase your credibility and exposure to your target audience. This can give you an edge over your competitors […] The post Boost your profile with contributed articles appeared first on Public Relations Sydney.
  • Brainstorm your way to becoming a media darling

    Catriona Pollard
    23 Mar 2015 | 5:20 pm
    As we previously discussed, media pitching is a great way to get your stories in front of journalists with the view to getting a story published. However, constantly coming up with new and creative media angles and pitch ideas can become a challenging overtime. Brainstorming is a great way to get the creativity flowing and […] The post Brainstorm your way to becoming a media darling appeared first on Public Relations Sydney.
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    Digital Park

  • Missing the Target: Lilly Pulitzer collaboration a mixed bag for most

    Susie Gilden
    22 Apr 2015 | 1:01 pm
    Photo credit: @typicalfeminist Picture this: I am at a friend’s wedding on Saturday and the clock strikes midnight. Instead of heading to the dance floor, I huddled on a couch with a few of my girlfriends so we could purchase from Target’s newest designer collaboration line with Lilly Pulitzer. While being completely anti-social, we tried over and over to refresh the Target app and the website in hopes of getting our hands on some of the less expensive designer goodies. It was a complete #fail. So I went back to the dance floor, knowing that waking up at 7 a.m. for the 8 a.m. store…
  • Being a Breakout Brand takes risk, but reaps rewards

    Sandra Fine
    22 Apr 2015 | 10:48 am
    The idea that companies should always put the customer first seems like it should be a given for any service or product-oriented business. I’ve heard it said in a lot of mission statements – but are most brands really walking the walk? Many marketers would probably admit that one or two of their customer-centric big ideas have been given the axe with responses like, “But that would require a shift in our operations” or “I just don’t see how we can implement that.” Sometimes that may be the reality, but it got me thinking about when, how and why companies should innovate and…
  • Are “Hispennials” to blame for Sabado Gigante’s sign-off?

    Amelia Gomez
    21 Apr 2015 | 9:26 am
    The end of an era is nigh for many Hispanics after Univision announced that its 53-year-old Saturday variety show Sabado Gigante will be signing off in September 2015. Hispanics, including myself, have fond memories of watching Sabado Gigante. I remember sitting on my grandmother’s living room floor every Saturday, eating a home-cooked meal and laughing at every move made by the great Don Francisco and his sidekicks. It would be an understatement to say that the show will be missed, but it is also a sign of a great shift taking place in Hispanic media – a focus on reaching the almighty…
  • Millennials are the new King Kong

    Elizabeth Prats
    15 Apr 2015 | 8:26 am
    Photo credit: Stéfan | Flickr Decades ago, the Boomer generation took to the food industry like Godzilla took to Tokyo. Fast food chains like McDonald’s thrived and the microwavable burrito proved the most innovative thing since sliced bread (seriously, pre-sliced bread didn’t exist until the 1920s). Now, these companies must adapt to the new generation – millennials. We consistently hear the term “millennials” thrown around. What TIME has dubbed the “me, me, me generation.” Similar to King Kong duking it out with Godzilla for the radioactive dinosaur’s turf in the 1962 film.
  • What I Learned from Speed Dating my Co-workers

    Paige Rosenthal
    7 Apr 2015 | 7:22 am
    Let me stop you there, it’s not what you think. In March, the rbb team decided to hold an office-wide speed dating event where junior employees sat with each senior-level employee to get to know them on a more personal level–no work-talk allowed. The stations were prepared and each team member was seated with their first match, and with a swift strike of the gong, we were ready to begin. Beyond the small talk and first-date type questions, our event set the stage for employee connection and familiarity. As a newer member of the rbb team, I was eager to separate myself from just words…
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    WordyMouth - Vocal Public Relations

  • I Just Work Here: Reputation Management When You Don’t Control the Experience (Michael S. Sommermeyer)
    24 Apr 2015 | 8:58 am
    Not unexpectedly, Apple Pay continues to fail to live up to its hype. In the Walgreen’s today, I was waving my phone over the terminal expecting something to happen. The clerk was waiting for me to pay. After a few more futile swipes and taps, she said, “Oh, that doesn’t work. You need to swipe.” I mumbled, “it never seems to work for me.” She replied, “I just work here.” And that is the problem. No one seems to know how to make my iPhone connect to the cash register. I’m sure someone in Cupertino does, but the folks behind the counter…
  • Google Favors Source Newsrooms Over Syndication (Michael S. Sommermeyer)
    16 Apr 2015 | 9:06 am
    In September 2014, Google started giving press releases new life after nearly killing them entirely as a SEO tool with the Panda 4.0 update. As a refresher, Panda took away authority for stacking a press release with keywords and required authors to create better, more relevant, content. My feeling always has been content will trump any keyword tricks, so in many ways this was a plus. However, Panda did relegate press releases to the dust bin. Now, the search engine is giving priority to press releases again, which has been reported on by Reuters and others. The key take-away: Google will…
  • Riff: A Tactical Tool for Creating Event Awareness (Michael S. Sommermeyer)
    13 Apr 2015 | 1:21 pm
    The Riff video app from Facebook allows users to create a 20-second video that can then be shared with friends. These friends can add another video clip, and another, in a chain to create a longer video. Sort of like linking up train cars or editing linear video on a U-Matic deck (I age myself and digress). The potential is there to create a collaborative video that will be seen by many, many people. With this in mind, consider the idea of using Riff to build brand awareness for an upcoming event. The key to using this tool is to build the first video in advance, then promote the use of…
  • The Impending Doom (Michael S. Sommermeyer)
    8 Apr 2015 | 11:25 am
    I can think of no better example of how a crisis can build to epic strength than the 1977 movie Earthquake. From the moment the dam starts leaking the audience can see that this is going to be one nasty accident. And it just keeps getting better with the construction shortcuts and the system breakdowns that lead to the total destruction of Los Angeles. Crisis events can be prevented if the organization checks the systems from time-to-time. And the job of the communicator is to ensure they have tools at the ready before the strategy hits. This is incredibly important for those times when…
  • Live Video Tweeting (Michael S. Sommermeyer)
    2 Apr 2015 | 1:51 pm
    My friends Deborah and Kim at Creative Vision Las Vegas recently purchased a selfie stick. I immediately thought “Ugh.” Its fun and all, but what value could it bring to public relations? It turns out quite a bit. First off, the idea of taking pictures of yourself still seems a bit ego maniacal to me. I still haven’t exactly gotten used to the idea of taking pictures for the sake of self-aggrandizement. Call me a slow adopter of pic-worthy publicity. What I have discovered is they use the tool most effectively for taking pictures of clients at events and including themselves…
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    Doktor Spinn

  • When Will We Hit 0% Organic Reach For Facebook Pages?

    Jerry Silfwer
    19 Apr 2015 | 3:18 am
    We’ve all seen the decline of organic reach for Facebook pages. I have it on good authority from inside sources on Facebook that it will continue to drop for commercial pages. They predict that organic reach will hit 0% for non-boosted corporate updates in a not too distant future. Also, Facebook advises against paid campaigns aiming for more fans for your page. Having many fans connected to your page simply won’t help you as much as it once did. Today that relationship between the user and the company is rather a data point used for paid targeting, not for organic…
  • Conversation Marketing vs. Datadriven Marketing

    Jerry Silfwer
    25 Mar 2015 | 9:01 am
    There’s this idea that companies should be ‘social’. And for many, being social equals engaging in conversations on various public platforms online. While this makes sense for many companies, the importance of conversation marketing on the whole has been vastly overrated. Here’s why: Must We All Join The Conversation? “We need to start talking with our customers on Twitter!” Well, maybe. Or maybe not. To participate in ongoing online conversations is a strategic choice — at least it should be. In some cases, not joining the conversation might be a…
  • How To Create Royal Content On A Tight Budget

    Jerry Silfwer
    1 Mar 2015 | 10:01 pm
    This week my friends over at Mynewsdesk will be launching an experiment. They will be following a senior citizen on her first week online over at the campaign site Mynewsdesknow (the site is in Swedish). Watch her try out internet for the very first time here (video). The AMA (ask-me-anything) on Reddit. I think the campaign will show that people can adopt to a life online quickly and actually start to produce real-time content themselves. As we’re waiting for the next 1,000,000,000 people to come online in the coming years, archives of valuable content will be a corporate asset…
  • How To Deal With Internet Trolls

    Jerry Silfwer
    5 Jan 2015 | 6:00 am
    I often help companies and organizations to deal with internet trolls. Either directly or by setting up new internal processes for dealing with them. It’s sometimes challenging to accept that it takes time to repair an online culture gone wrong. In some not-so-rare-cases, the “trolls” aren’t actually trolls, but rather normal and valuable customers who are right to be angry. Such cases calls for issues management, crisis management and crisis communication — depending on the specific situation. Still, sometimes you have to deal with internet trolls going wild.
  • Iceberg Pages: Why You Should Create A Whole New Universe Underneath Your Website

    Jerry Silfwer
    6 Nov 2014 | 3:04 am
    When most people think about their websites, they think about what’s on their front page and the pages you can reach from the navigation menu. And those pages are important. You do want a clean and easy-to-navigate menu — and your most popular pages easily accessible. But imagine if there was a whole new universe of content underneath it all … What would that be like? The Tip Of The Site Iceberg Let’s use this blog, Doktor Spinn, and use it as an example. Since you’re reading this, you’ve landed on this post. In my sidebar you’ll find a few highlighted sections, a…
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    Cision » Featured

  • 3 Steps to Efficient Content Amplification

    Gina Joseph
    25 Apr 2015 | 5:30 am
    Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do. You can, and should, write a press release and send it to your targeted media group to drum up publicity. But with so many other channels to promote your clients’ message, why stop there? The truth is, it can be overwhelming to decide what outlets and platforms will work best. Below are three steps to help you quickly determine the best ways to get your message to the masses through content amplification. Step 1. Find out where your audience is coming from. Check…
  • MediaPulse | A Weekly Media Round-Up

    Cision Staff
    24 Apr 2015 | 7:55 am
    Industry stories we’ve been following the week of Earth Day: The Big News:  Comcast has officially exited the proposed acquisition of Time Warner Cable due to anti-trust concerns from the Department of Justice (Capital); 2015 Pulitzer Prize winners were announced (TalkingBiz News), two of whom have left journalism for PR gigs (Columbia Journalism Review); and Jason Rezaian, The Washington Post‘s Tehran bureau chief has been imprisoned and charged with espionage against Iran and other serious crimes including “collaborating with hostile governments” (WaPo) Talking…
  • How the New York Public Library’s Blog Mobilizes Communities

    Gina Joseph
    24 Apr 2015 | 5:17 am
    The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. One organization that has mastered this method is the New York Public Library. Since 2007, NYPL Blogs has showcased…
  • What to Know Before Creating a Content Marketing Strategy

    Brian Conlin
    23 Apr 2015 | 8:31 am
    This post is based on our white paper “Outside-The-Box Content Marketing for PR.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. He coined “content shock” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. Is this the end of content marketing? Hardly. It means brands will have to invest in content creation. To better reach your audience and…
  • Nonprofit PR Kit: Content Creation Doesn’t Need a Big Budget

    Gina Joseph
    23 Apr 2015 | 4:30 am
    In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local charities and community organizations through crowdfunding. Events like these can help create a surge of giving from community members—but people have to know about them first. Whether you’d like your organization to be a part of an area-wide event like giving days, or you’re interested in promoting a recent funding effort, the goal remains the same: getting your message in front of the people who can create an impact for your campaign. Yet, that’s easier…
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    Council of Public Relations Firms

  • When Searching for Talented Millennials, Go Unconventional

    Christina Grafstein
    15 Apr 2015 | 8:00 am
    Leaders across every industry are on the hunt. And we’re all searching for the same thing, something that’s critical to the future of our companies: millennials. But at Golin, the PR firm I lead, we’re not looking for just any millennials. We want the next wave of our workforce to be, in a word, unconventional. So, we gave the standard internship a not-so-traditional twist. We call it the “Unternship.” And we just announced our first winner: Akinbola Richardson, a 22-year-old Howard University senior. We’ll pay him to spend this summer on an unorthodox adventure before starting an…
  • PR to Pharma: Up Your Dosage of Social Media

    Kathy Cripps
    26 Mar 2015 | 7:49 am
    Many pharma companies remain concerned about running afoul of the regulators with their online activities and therefore have not yet fully embraced new channels. However, increasingly patients want and expect them to engage, and those that have are reaping the rewards. An IMS Institute for Healthcare Informatics report last year asked the provocative question, ‘Is healthcare ready for empowered and digitally demanding patients?’ Well, is it? Consumers today are social beings. Research has found that the average American goes to the doctor three times a year, but spends 52 hours…
  • Much More Than A Job — Instilling Meaning At Work Without Going Too Far

    Kathy Cripps
    18 Mar 2015 | 6:28 am
    How meaningful is your job? Is it not merely a job, but a higher calling? Is everything you do during your workday steeped in deep, metaphysical significance? Oh, here’s another question: Has the attempt of companies to give deeper meaning to the work experience gone too far? A recent Wall Street Journal article raised exactly that possibility. As one expert argued, the two thirds of employees who “view their job as a paycheck or a necessary rung on the corporate ladder” might regard campaigns around meaning as akin to “’trying to put lipstick on the pig.’” Most senior leaders…
  • Tracking Convergence — A Conversation with Weber Shandwick’s Leslie Gaines Ross

    Matt Shaw
    25 Feb 2015 | 7:08 am
    Mention divergence, and Millennials everywhere will think you’re talking about the hit young-adult movie franchise. Mention convergence, and public relations professionals everywhere will think of something much different: The joining together of two formerly separate disciplines, communications and marketing. Last summer, Weber Shandwick came out with an exciting new research report on convergence entitled Convergence Ahead: The Integration of Communications and Marketing. Based on in-depth interviews with ten executives bearing the new and increasingly prominent title of Chief…
  • Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents

    Chris Graves
    20 Feb 2015 | 11:01 am
    Seventeen years ago, a physician in the UK published a study of twelve children who had been given the MMR (measles, mumps, rubella) vaccine. It implied a scary correlation between the vaccine and autism. But upon both further investigation and further clinical studies, the original finding was thrown out, the medical journal retracted the article, and the doctor was found to have unethical financial interests in the findings. Finally, he was stripped of his license to practice medicine. Yet today, surveys show that as many as a third of U.S. parents still believe the discredited allegations.
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    Stern + Associates

  • The Power of Visuals in Digital Marketing – 10 Facts

    Tara Baumgarten
    2 Apr 2015 | 7:21 am
    Between Facebook, Instagram and Tumblr, people around the world share thousands of images every second of every day. Add in Pinterest’s nearly 45 million users and Snapchat’s meteoric rise, and continue » The post The Power of Visuals in Digital Marketing – 10 Facts appeared first on Stern + Associates.
  • Social Media: Curse For Some, Blessing For Most

    Ned Ward
    25 Mar 2015 | 11:45 am
    For better or worse these days, we’re repeatedly reminded of the instant transparency created by social media. When it comes to how the true depth of our character can be continue » The post Social Media: Curse For Some, Blessing For Most appeared first on Stern + Associates.
  • The Vonnegut Effect of Direct Engagement

    Taylor Fenske
    10 Mar 2015 | 5:59 am
    I’ll let you in on a secret: I don’t own a TV. Why? Partly because I refuse to pay exorbitant prices to watch Cops on Saturday morning; partly (mostly) because continue » The post The Vonnegut Effect of Direct Engagement appeared first on Stern + Associates.
  • Does your marketing tell a story?

    Justin Gianninoto
    19 Feb 2015 | 7:29 am
    There’s a difference between a cohesive narrative and just creating content. I don’t know about you, but I’m already sick of the word “content.” I must receive dozens of emails continue » The post Does your marketing tell a story? appeared first on Stern + Associates.
  • In Search of “The One” – The Idiosyncrasies of Interviewing and Dating

    Regina Walsweer
    13 Feb 2015 | 10:18 am
    Stern is always looking for terrific talent, and right now we’re actively recruiting for several open positions. With Valentine’s Day approaching, I can’t help but think how similar interviewing is continue » The post In Search of “The One” – The Idiosyncrasies of Interviewing and Dating appeared first on Stern + Associates.
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    Smoking Gun

  • The Blagger’s Blog 24th April 2015

    24 Apr 2015 | 2:56 am
    A weekly roundup of media news and talking points, sans effort   Quote of the week “Alright, so here we are in front of the, uh, elephants. Uh. The cool thing about these guys is that, is that they have really, really, really long, um, trunks, and that’s, that’s cool. And that’s pretty much all there is to say.” Jawed Karim, founder of YouTube, introducing the world’s first YouTube video in April 2005. How far we’ve come. Take a look at the whole thing, here…    Weekly High OK, so usually we’d choose a cunning marketing…
  • 10 years of broadcasting ourselves (on brands and YouTube)

    23 Apr 2015 | 8:39 am
    The world’s number one platform for sharing and streaming video content has made it to ten years young. And whilst it seems staggering that just over a decade ago we were without the Google-owned behemoth, you can’t argue with the dates. We’ve been thinking long and hard about the best way to mark this momentous occasion, and whilst it was tempting to piece together a compendium of our favourite YouTube moments, chances are a collection of cat videos wouldn’t be much help to the brands we’re trying to assist by keeping our blog updated with handy information. As…
  • The Blagger’s Blog 17th April 2015

    17 Apr 2015 | 2:35 am
    A weekly roundup of media news and talking points, sans effort   Quote of the week “I don’t think you need damage to be a good writer but you have more experience of extremities.” Shameless writer, Paul Abbott, discussing his new series, No Offence, in The Guardian.    Weekly High In response to the so-called ‘gag law’, which comes into effect on 1st July and will see protests outside government buildings illegalised, activists in Spain held the world’s first hologram march outside the lower house of parliament in Madrid, with thousands of people…
  • How to do PR in a post-PR world

    16 Apr 2015 | 8:26 am
    So this week the Twittersphere has been awash with negativity. Some of which is understandable, some simply serves to prove the point that there’s plenty wrong with the somewhat anonymous digital world. Following the dismissal of Jeremy Clarkson the rumour mill began churning out speculative stories concerning the imminent appointment of Sue Perkins as a new host for Top Gear. A rather unbelievable prediction, especially as Perkins herself denied all allegations, the furore was widespread on the part of the show’s die-hard fans, with horrifically homophobic messages widespread,…
  • PR: Brands beware- there’s a website outing false green claims

    14 Apr 2015 | 7:01 am
    Here at Smoking Gun PR we like to think our staff do many things well. From copywriting to social media management and representation, campaign evaluation to reach measurement. And amongst these assets is a keen understanding of how brands should market themselves in terms of ethics- whether that’s within the context of environmental impact or maintaining a happy workforce. Corporate social responsibility is a phrase regular visitors to this blog will be only too familiar with. Over the years we have run several pieces on the subject of companies looking to put something back in to…
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    Imelda Dulcich PR & Social Media.

  • Grabbing a Reader’s Attention. Telling a Story.

    Imelda Dulcich
    17 Apr 2015 | 11:09 am
    What makes people want to read your content? Grabbing A Reader’s Attention. What’s the Story? In my work, I’m always listening for the stories that give me goosebumps, the ones that make me say “THAT’S the story.”  When a client comes to me for publicity or promotion of a company, product or event, I look for the […] The post Grabbing a Reader’s Attention. Telling a Story. appeared first on Imelda Dulcich PR & Social Media..
  • Hope. Lost and Found in Seattle

    Imelda Dulcich
    15 Apr 2015 | 3:40 pm
    One small act at just the right moment in time may be the most significant thing you’ll ever do. This is a post from 2011. But it’s one of my favorites, so I’m reposting it. Hope. Lost and Found In Seattle Two weeks ago I pulled into a parking spot in a shopping center. The […] The post Hope. Lost and Found in Seattle appeared first on Imelda Dulcich PR & Social Media..
  • Get Creative: What to do When Writer’s Block Hits

    Imelda Dulcich
    10 Apr 2015 | 10:55 am
    Creating Content When Your Brain is Zapped The Struggle of Creating Content If you’re in the business of communication, you are familiar with the pressure of being under the gun to create content. It doesn’t always come easily. I know the agony of facing an empty screen, fingers poised over the keyboard. Willing the cloud […] The post Get Creative: What to do When Writer’s Block Hits appeared first on Imelda Dulcich PR & Social Media..
  • Video inspiration for your weekend.

    Imelda Dulcich
    3 Apr 2015 | 4:07 pm
    Happy Friday! I love that ▲ video of the Uptown Funk Treadmill Dance. Nothing inspires me more than how another person puts their creativity to work. Everyone has something they are good at; the trick is finding your joy and making it work. Catching up. I’ve been so busy that last couple of months that […] The post Video inspiration for your weekend. appeared first on Imelda Dulcich PR & Social Media..
  • Teeing It Up for Business Success, a Benefit for Hope Heart

    Imelda Dulcich
    11 Mar 2015 | 1:54 pm
    Learn how to use golf as a business tool. A Benefit for Hope Heart I like the sound of this local event, designed specifically for women, as a benefit for The Hope Heart Institute.  My Twitter friend Elizabeth Noblitt told me about it. She’s a style consultant “..on a mission to help women and girls […] The post Teeing It Up for Business Success, a Benefit for Hope Heart appeared first on Imelda Dulcich PR & Social Media..
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    Vitis PR blog

  • Is your website ready for Google's responsive design rule changes?

    21 Apr 2015 | 12:36 am
      Google announced back in February that a major update to its mobile search algorithm will go live today (Tuesday 21st April), which we believe will give a boost to the rankings of mobile-friendly site. We’re expecting a mobile-friendly designation on sites that work well on mobile devices and possibly an improvement in the ranking of mobile-friendly sites. What will the change mean to businesses? Google’s mobile search change will ensure visitors have the best user experience when visiting your website as, if it is mobile-friendly, the layout and functionality will be optimised for…
  • Don’t miss the chance to gain up to £2,000 funding

    3 Mar 2015 | 4:21 am
      The government’s Growth Voucher scheme for SMEs ends on 31st March, but there is still time to claim your funding. For SMEs that are looking to grow but need some strategic advice on how to, the government’s Growth Voucher scheme could provide a vital cash injection. The Growth Vouchers can provide a business with up to £2,000 to help finance their business advice and it can pay for up to half of the cost of the advice. The business or its ‘”advice supplier” can then claim back this money, depending on their agreement. As a registered Growth Voucher scheme adviser…
  • Seven step checklist - LinkedIn for business success

    11 Feb 2015 | 2:43 am
    Using LinkedIN as part of your social media strategy is key for many B2B organisations. It’s a powerful community as demonstrated by these interesting stats: LinkedIn is a network with 65 million business professionals around the world; this year 43% of marketers have found a customer on LinkedIn; and 50% of LinkedIn members have decision-making authority for their companies, so it is an attractive social media platform to use when marketing your business. Since it offers everything from a free profile page to a selection of advertising and sponsorship opportunities, it is…
  • Seven step checklist – Twitter for business success

    30 Jan 2015 | 4:55 am
    Twitter ranks as one of the most popular social networks – and its influence has expanded rapidly into the B2B sector with 85% of those marketers who use social media using Twitter as part of their strategy, so ignore this valuable channel at your peril. If you’ve never run a Twitter campaign though, just how would you go about it? Outlined below are seven simple steps to ensure that your Twitter campaign hits the mark.  
  • PR predictions for 2015

    23 Jan 2015 | 6:16 am
     We put together our top predictions for the PR industry for 2015, 1.The rise of the PR, search and social agency PR agencies are expected to grasp traditional and online media, as well as create communities on social media and manage social channels. Agencies will be expected to have the capabilities to run SEO and PPC campaigns also.
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    Sterling Communications

  • Make Your Website Mobile-Friendly to Avoid Google’s Mobilegeddon

    Kawika Holbrook
    21 Apr 2015 | 1:04 pm
    Google updates its search algorithm up to 500-600 times per year. Normally these changes don’t turn heads. However, today Google launched a search engine algorithm update that some are referring to as Mobilegeddon. The news? Google is giving preference to mobile-friendly sites when running searches from mobile devices. The search engine giant assigns priority in search results to websites designed specifically to work on smartphones in an attempt to improve the experience when people search from their smartphones. Google wants developers to make their sites look and function better on…
  • How Marketers Can Make the Most Out of Video Assets

    Wes Warfield
    30 Mar 2015 | 9:06 am
    I’m at the cliff’s edge on Hawk Hill — that iconic view looking down on the Golden Gate Bridge with San Francisco in the background — about to roll a take of a music artist singing the chorus to his new song. The camera is ready, the talent is ready, it’s cold out, and we are ready to get the shot and move on when a state park ranger approaches. He didn’t approach to say that we had to leave, but to simply tell me that his nephew just got a camera and wants to makes movies, too. Then he asked if he could get a picture with me and the artist. Everyone wants to be involved in…
  • What Journalists Really Want from PR Professionals

    Dan Jensen
    11 Mar 2015 | 12:16 pm
    While Mel Gibson’s 2000 romantic comedy “What Women Want” was a mostly forgettable film, the ability to telepathically hear what women are thinking instantly became the envy of every man in the world, myself included. As a PR professional, however, much more valuable would be to know what’s going on inside the mind of a reporter. At Sterling, public relations encompasses more than working with media to generate positive coverage for our clients, but the most fulfilling and rewarding portion of our job is securing an excellent article. Of course, these successes are the result of…
  • Today’s “Not-So-Social” Networks

    Marianne O'Connor
    5 Mar 2015 | 10:54 am
    At the heart of every technological innovation is the desire to strengthen relationships between people and the hope that we can improve quality of life. However, lately I feel we have created “not-so-social” networks. The mechanics of connecting with others has changed dramatically over time, primarily due to visionary inventors, accomplished technologists, and the growing pressure to continuously do more in less time. Early on, doing business was all about relationships, and consisted mostly of local person-to-person interactions. (Two people knew and trusted each other, so…
  • Why Sterling is on Instagram

    Ben Einhorn
    23 Feb 2015 | 10:10 am
    “A picture is worth a thousand words.” We all know the figure of speech. But in the world in which we now live, where precious, expensive film is replaced by digital memory and cloud storage, it is easy to wonder if pictures are still that valuable. Well, at Sterling we believe that a picture is now worth far more than just a thousand words. After all, that’s why marketing and public relations agencies have adopted video and photography to optimize reach to target audiences. Social media marketing once disrupted our text-heavy PR world with limiting messages to 140 characters on…
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    Beast Of

  • Flipkart, Airtel Zero and We The Lazy

    Karthik S
    15 Apr 2015 | 9:23 pm
    Kudos, Flipkart! You did the right thing by pulling out of Airtel Zero. I never agreed with the mob sentiment of uninstalling your app as a symbolic protest – it is symbolic and as easy as a Facebook Like. Thing is, people had choice – if they uninstall your app, they can shop offline, or on Amazon or Snapdeal. So, it is not as if they are losing something or doing something of a big value. Ask them to disconnect their Airtel lines – that requires actual work! New number, porting number, getting another ISP and mobile phone provider etc. that require real work in the real…
  • About the ‘qualified reviewers should review’ debate kick-started by an Indian film-maker

    Karthik S
    14 Apr 2015 | 11:08 pm
    Note: This may seem more appropriate for my other blog, Milliblog, but the basis of what I’m exploring here is rather more about social media than about films alone.  It all started with Suhasini Maniratnam’s (Tamil film director Maniratnam’s wife and a noted, National Award winning actor herself) ‘ask’ to the media present in O Kadhal Kanmani’s music success event. She urged the media, ‘Let Qualified people Alone Review OK Kanmani’. The video: I found this rather naive. But I fully understand where she’s coming from – she’s…
  • 3 questions about Indian e-commerce’s mobile-only obsession

    Karthik S
    21 Mar 2015 | 9:56 pm
    This current mobile-only obsession by Indian e-commerce brands throws up some interesting questions, inside my head. Some context, before that: Flipkart moves towards becoming app-only platform – Livemint Myntra to shut down website by year end, to concentrate on mobile app: Report – Tech2 Why e-commerce firms are rapidly shifting focus to mobile phones to lure customers – The Economic Times …and, Now, the questions. 1. What’s the impact on search? If the leading brands go app-only (not only mobile…
  • Real-time is dead. Long live ‘My time’!

    Karthik S
    12 Mar 2015 | 1:06 am
    1998 “Hello! My name is XYZ. I’d like to complain about…” “I’m sorry about your experience. Could you please help me with your ABC number?” 2005 Dialling a number. “Triiiinnng. Triiiinnng”. “Good evening! Welcome to the IVR of Ajax Inc. Please select an option from the following menu” “Your call is important to us, please hold on” “Your call will be attended to in XY minutes” 2010 Looks up brand website for mail ID to write to. Opens email, writes a complaint email. Sends. Gets response in 24 hours. 2014…
  • Death row inmate joins Twitter

    Karthik S
    5 Mar 2015 | 5:32 am
    The following piece is entirely fictional. It is merely an imaginative piece penned to explore the possibilities of where this on-going debate around the documentary could head, if social media joins the mix, in ways other than people merely commenting and debating the ban.    I repeat: The following piece is entirely fictional. It is merely an imaginative piece penned to explore the possibilities of where this on-going debate around the documentary could head, if social media joins the mix, in ways other than people merely commenting and debating the ban. Sukesh kept asking his jail…
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    Jill Kurtz, APR

  • Getting Storytelling Right

    Jill Kurtz
    23 Apr 2015 | 5:47 am
    Information that is shared as a story tends to resonate better with readers that straight sharing of the facts. This is a tough reality for me, as every English teacher I have ever had will tell you that I have no gift for storytelling. Connecting with audiences to provide information they need and being personal at the same time is a great formula for effective communication, so we all need to hone our storytelling skills. People are reading your content to find something of value and telling them a narrative about your experiences is the perfect way connect with them, but only if your…
  • How Clear Are Your Road Signs?

    Jill Kurtz
    21 Apr 2015 | 9:34 am
    Memo to myself: we are not all from the same global village. We are from millions of different villages. That’s a good thing – diversity of experience and perspective makes the world a richer place – and a never-ending challenge for communicators. I recently spent a week in a country where I did not speak the local language. This gave me plenty of time to think about the challenges of communicating with people who do not share the same language and cultural references. Here is my resulting checklist for communication professionals who want to make their efforts widely understood: A…
  • Will You Blog About Me?

    Jill Kurtz
    15 Apr 2015 | 7:02 am
    Yesterday’s op-ed writers are today’s bloggers. These are people with a passion and opinions. Your communication outreach strategy should definitely include developing relationships with one or more blogs that cover your industry or topic area. Bloggers are people too, but here’s some insight into how to make good connections. Keep in mind that most bloggers aren’t journalists or employees; they have built a following by keeping their readers interested, informed, and engaged. Just like traditional media journalists, they don’t like to be deceived and they definitely…
  • Get Your Customer Service Act Together

    Jill Kurtz
    14 Apr 2015 | 6:34 am
    You’re in step with the times and offer customer service through phone, email, Facebook, and Twitter. Someone is monitoring each channel and you have standards for response time. Before you declare your system a success, consider this: are your channels interconnected? Does the person who answers tweets have the same (correct) information to share as the person who picks up the phone? Having to offer customers multiple channels to reach you is a necessity and so is the need to provide the same quality service through each. For a great case in point that illustrates some of the inherent…
  • Latest Data on Teens and the Internet

    Jill Kurtz
    13 Apr 2015 | 5:56 am
    A  new study from Pew Research Center reveals that 92 percent of teens go online daily –24 percent of teens almost constantly–mostly thanks to smartphones. The latest data also shows that Facebook is the most popular and frequently used social media platform among teens (71 percent). Half of teens use Instagram and nearly as many use Snapchat. Most use more than one social network regularly. Teens from more affluent households say they visit Snapchat most often, with 14 percent of those from families earning more than $75,000 saying Snapchat is their top site, compared with 7…
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  • Masterstroke Interview with Amith Prabhu Dean,Indian School of COmmunications & REputation for Post-Graduation (SCoRe)

    18 Apr 2015 | 10:11 pm
     The Indian School of Communications and Reputation (SCoRe) is a premier school dedicated to the development of education and research in strategic communications and reputation management. The school will offer full-time post graduate programmes in corporate communications & political communications in the realm of public relations and public engagement. In the words of the Founding Dean, Mr. Amith Prabhu, “SCoRe is an idea whose time has come. In a rapidly growing country like India it is surprising that there is no specialised school for the development and research of Public…
  • Masterstroke Interview with B.N.Kumar,National President,Public Relations Council of India (PRCI)

    Richa Seth
    6 Apr 2015 | 8:45 pm
    Public Relations Council of India (PRCI), a premier industry body of PR, advertising, HR and media professionals and academicians, has appointed Concept PR Executive Director B N Kumar (BNK for friends) as its next national president. Earlier, BNK led Mumbai chapter of PRCI and was the national vice president. He has close to four decades of experience in mass communications as a journalist and PR professional. In the words of PRCI Chairman Emeritus and Chief Mentor M B Jayaram, “BNK has been taking active interest in furthering the cause of our oganisation and he led two successful Global…
  • PR Consultancies Clients’ Perception Study

    28 Mar 2015 | 2:30 am
    (To be filled only by Corporate Communications Professionals) Indian PR Forum, a premier platform for Indian PR practitioners is attempting to conduct a study on client perception about their PR consultancies based on several parameters. Request all professionals at the corporate communications side to participate in this study to help us gather collective information on ‘What does clients expect from their PR partners?’ This study will be used as a training tool for PR practitioners raise to enable them to enhance their servicing standards to meet expectations from their clients. Also…
  • Text100 India announces the launch of HyperText

    26 Mar 2015 | 10:24 am
    Former Bite team to accelerate the agency’s integrated growth in India Text100, today announced the launch of HyperText, its new brand in India. HyperText will be part of the Text100 India Group and will deliver client campaigns with an integrated and digital approach across multiple sectors.  HyperText will be made up of Bite India’s former team and follows the finalisation of the merger between Text100 and Bite in the Asia-Pacific (APAC) region and in mainland Europe in January 2015.    Text100, the flagship NextFifteen brand in India will continue to deliver…
  • Masterstroke Interview with Shravani Dang, VP & Group Head,Corp Communications, Avantha Group

    Richa Seth
    24 Mar 2015 | 10:49 pm
    Communications is now complex and a rapidly evolving field, youngsters who plan to join this industry should be Adaptive, expect Constant Change, Engage in the conversation, Build Alliances, Be Anticipative, Focus on Impact and the Results and lastly develop Skills to adapt digital media, says Shravani Dang, Experienced leader in Corporate Communications, Citizenship, Diversity, Board Member APACD. In a candid interview with Richa Seth, she shares her experiences and insights, please read on the interview below. 1. Tell us about yourself and the exciting journey you have had over the past…
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    PR Daily News Feed

  • YouTube's evolution as a marketing vehicle

    24 Apr 2015 | 9:00 pm
    I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005. Considering how much the site has evolved since then—I mean, we have “YouTube celebrities” now—it’s only fitting that as the site turns 10 years old, we should take a look at YouTube as a business (and vehicle for PR and marketing). One of the more staggering statistics that speaks to the site’s ubiquity is that 61 percent of Americans had watched 75.6 million videos, and that number has…
  • 4 ways to influence your audience like 'Kimye'

    24 Apr 2015 | 2:00 pm
    Like it or not, the world is obsessed with Kanye West and Kim Kardashian. The two stars are an even bigger force to be reckoned with as a couple, with “Kimye” (Kim + Kanye) news making the headlines on a weekly—if not daily—basis. Time recently gave each a spot on its 2015 list of most influential celebrities, as well. PR and marketing pros whose brands don’t release platinum albums or star in reality shows may think it impossible to compete with celebrities who hold that much clout online and off. However, brand managers can glean several insights from the way Kardashian and West…
  • The 5 most popular stories on PR Daily this week

    24 Apr 2015 | 12:30 pm
    Here are the five most widely read stories this week on PR Daily: A day in the life of a social media manager The types of content that get shared most 5 steps to simplify content marketing efforts 13 Instagram tools brands should be using 5 ways to prepare your website for 'mobilegeddon' (Image via)
  • Critics respond after Obama apologizes for drone strike

    24 Apr 2015 | 11:00 am
    President Obama apologized Thursday for U.S. drone strikes that killed an American and an Italian hostage. But the focus quickly changed in social media from those killed and the rare presidential apology to things for which the president has not apologized. U.S. drone strikes killed hostages Warren Weinstein and Giovanni Lo Porto in Pakistan this past January. The Obama administration decided to declassify the incident because, he said, the victims’ families “deserve to know the truth.” The New York Times published the full story on the incident along with Obama’s apology: As…
  • 4 PR lessons from a baseball manager's meltdown

    24 Apr 2015 | 9:00 am
    Cincinnati Reds Manager Bryan Price recently went on a nearly six-minute, ballistic anti-media rant, complete with 77 F-bombs. What pushed the baseball team’s leader over the edge? Price was upset that following a pre-game press conference, Cincinnati's The Enquirer reported catcher Devin Mesoraco wouldn’t be available at Sunday’s game. These kinds of press conferences are standard: Every Major League Baseball manager meets with the media before and after every game to discuss the match, players, injuries, strategy, outcome and more. Pre-game and post-game coverage is important, not the…
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    Melissa Agnes - Crisis Management Keynote Speaker - Melissa Agnes - Crisis Management Keynote Speaker

  • TCIP #045 – The American Red Cross’s Social Media Command Center with Curtis Midkiff

    Melissa Agnes
    11 Apr 2015 | 10:00 pm
    Welcome to episode #045 of The Crisis Intelligence Podcast, with Melissa Agnes and Curtis Midkiff. The American Red Cross is known for their amazing, life saving emergency management and humanitarian work. A big part of their success is due to their evolutionary mindset and corporate culture that empowers them to change and adapt with the times. What has always fascinated me are their extreme capabilities in the use of social media for real-time emergency management. Today they have three social media command centers, also known as “digidocs”, that serve as their home base for…
  • TCIP #044 – Organization Fined $1.1 Million for Emailing Canadians (CASL) with Maanit Zemel

    Melissa Agnes
    4 Apr 2015 | 10:00 pm
    Welcome to episode #044 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel. Does your organization email Canadian stakeholders? If so, have you developed a CASL Compliance Policy? If you haven’t, you may be in store for some serious repercussions. Canada’s Anti Spam Legislation (CASL) came into effect in July of 2014 and it seems that since it came into effect, the Canadian Radio-television and Telecommunications Commission (CRTC) has been out for blood. They recently fined an organization called Compu-Finder a wopping $1.1 Million for “4 alleged…
  • Does Wikipedia Present Risk to your Organization or Industry?

    Melissa Agnes
    31 Mar 2015 | 5:00 am
    Wikipedia, “the world’s most successful online encyclopedia.” It ranks extremely well in the search engines and is a crowdsourced initiative. There are rules to keep each Wikipedia page “by the people” and not prejudicially written by the person. When building up your online reputation, it’s a good thought to have a Wikipedia page, but there are rules involved with having it created. However, this post is not about those rules. This post is about the potential risks Wikipedia may present to your organization and/or industry. Risks that you may not have…
  • TCIP #043 – Bullying Ends Here with Tad Milmine

    Melissa Agnes
    28 Mar 2015 | 10:00 pm
    Welcome to episode #043 of The Crisis Intelligence Podcast, with Melissa Agnes and Tad Milmine. Those of you who know me and follow my work, know that bullying is a youth-affecting crisis that touches my heart. Every once in a while I write about this growing issue and do what I can to provide helpful resources and strategies for educational institutions and law enforcement. That said, I was recently introduced to Tad Milmine’s work in bully prevention and I was enamoured by his message and his proactive approach to helping bullied youth directly. Tad is a police officer who travels to…
  • TCIP #042 – Cultivating Outrageous Trust with Roy Reid

    Melissa Agnes
    21 Mar 2015 | 10:00 pm
    Welcome to episode #042 of The Crisis Intelligence Podcast, with Melissa Agnes and Roy Reid. Proactively building trust with your stakeholders is a profound crisis preparedness strategy (amongst other things). But in order to build outrageous trust, you need to begin by working from the inside out. An organization that focuses on building a corporate culture of trust with both their internal and external stakeholders will find that a) they minimize risk on a regular basis, in everything they do; and b) they have a powerful advantage in a crisis – the trust of their stakeholders, the…
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  • Content We Love: Lands’ End Launches “Lands’ Friendly” Campaign on Earth Day #IAMLANDSFRIENDLY

    Ryan Hansen
    23 Apr 2015 | 12:13 pm
    For more than 50 years, Lands’ End has been dedicated to the environment. This year the retailer announced a new campaign that continues their commitment to the planet. And what a better time to do it than Earth Day. “Lands’ Friendly” is the company’s newest initiative. The mission: continually strive to be a leader in sustainability. According to CEO Federica Marchionni, “We are continually improving upon our sustainability efforts to become even more ‘Lands’ Friendly.’” In addition, they have expanded their work with the National Forest Foundation (NFF).
  • Avoiding the Press Release Traffic Jam

    Colleen Pizarev
    23 Apr 2015 | 9:25 am
    I’ve been a PR professional for more years than I care to remember. Let’s just say since somewhere between the Industrial Revolution and the Internet Evolution and let it go at that. I’ve seen many changes in our craft during that time, but the one constant seems to be issuing press releases at 8:00 am Eastern Time. This being one of the busiest earning seasons of the year, it seems apropos to discuss this topic. For public companies, 8:00 am ET makes sense – material news is best sent before the market opens or after it closes.  So why do private companies do the…
  • 5 Simple #EarthDay Tips for Making Greener Marketing Decisions

    Caterina Lui
    22 Apr 2015 | 6:10 am
    Going green is more than just a fad; it’s a big issue that a lot of people care about.  In honor of Earth Day, here are some simple tips to help you incorporate environmentally responsible practices in your marketing initiatives. Think Green, Even for Digital Marketing is very digital these days which is great news for the environment. However, there are still ways to promote green practices in your digital marketing efforts. For example, when sending an email campaign, adding a line in the footer drawing attention to needless printing can make an impact. The commonly used phrase,…
  • Six Keys to Effective Social Media Monitoring

    Danielle Capriato
    21 Apr 2015 | 12:30 pm
    Social media has the amazing ability to connect us with people and conversations we might otherwise have never known existed. It’s pretty incredible what we can learn from social media. But with all the content out there—an absolute deluge of thoughts and ideas—how do we find what is most relevant to us? Continuous social media monitoring is critical for organizations to stay on top of the conversations surrounding their brand. It also helps those managing brands to engage the right audiences and influencers to tell their story. But where does one begin monitoring? Let’s start with…
  • Media Moves at: ABC News, The Boston Globe, Food Network Magazine and More…

    Kevin Frey
    20 Apr 2015 | 10:09 am
    PR Newswire’s audience research team makes thousands of updates weekly to the  database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution.  Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your Brand Across the Web ABC News (New York, NY): Reena Ninan (@reenaninan) has been promoted to Co-Anchor of “World News Now” and “America This Morning” @ABC. The…
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    Polaris Marketing & PR

  • PowerPoint Presentation Tips from 7 Stellar SlideShare Decks

    Shelley Pringle
    21 Apr 2015 | 3:00 am
    With few exceptions, almost everyone is at least a little anxious about public speaking. Whether you’re gearing up for an important marketing presentation to the board—or making the toast at your brother’s wedding—you likely struggle to get those butterflies flying in formation. PowerPoint decks present their own unique challenges. Is your font large enough for the audience to see from the back of the room? Do your images support your message? Are you telling a story … or regurgitating the bullet points on your slides? To discover answers to these common questions, find…
  • A Simple Formula for Writing Blog Posts in 8 Painless Steps

    Shelley Pringle
    14 Apr 2015 | 3:00 am
    Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us. Yet business blogging is an important part of marketing today. According to research, the more your business blogs, the more visitors you’ll attract to your site … and the more possibilities there are of generating leads and customers. Regular blogging can have a big impact on your business. Fortunately, there are steps you…
  • DIY or Pro Video: Which One is Best for Your Brand?

    Shelley Pringle
    7 Apr 2015 | 3:00 am
    Almost anyone can shoot a video with a smart phone. Yet if you work for a large company with a good reputation, should you? Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. Why can’t we just do it ourselves?” I asked Tom Symes, senior vice president of video at Fifth Story, a Toronto-based company specializing in content marketing, to provide some ammunition to counter the do-it-yourself argument. Tom is qualified on the subject—last year Fifth Story completed over 180 video…
  • The Top 10 Must-Follow People on Twitter: The CMO Edition

    Shelley Pringle
    31 Mar 2015 | 6:00 am
    If you’re a busy CMO wondering who to follow on Twitter, you’ll find a few suggestions in a recent study released by Leadtail and Neustar. The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter, examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. Leadtail identified over 1,000 CMOs and marketing executives at both brands and agencies in the US and Canada. They then analyzed 131,697 tweets published by these marketers between September 15 and…
  • Media Training: 3 Essential Lessons

    Shelley Pringle
    24 Mar 2015 | 5:16 am
    We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. Of course, it’s our job to run interference with media on their behalf: responding to media inquiries, providing proper briefings, suggesting key messages and analyzing their interviews. However, someday they will need to prepare for a media interview without access to communications expertise. When that day comes, there are 3 essentials they need to know about conducting effective interviews. #1 Key…
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    RushPRnews: RushPRnews - Newswire & Global Press Release Distribution

  • Music Host Network Wants Writers Now!

    16 Apr 2015 | 8:13 am
    The Music Host Network, a music media site for all independent artists with the platform to showcase their music and videos is seeking news writers and accepting article submissions now. The categories of writers needed by the Music Host Network are...
  • Time to increase your public relations impact

    1 Apr 2015 | 12:09 pm
                    Your « SPRING2015 » Coupon is here! And with it comes a $20 discount on any order that you place between now and Februay 19!   RushPRnews keeps on giving! Use your latest discount coupon today, set a date and publish later if you...
  • Alzheimer's breakthrough using ultrasound

    18 Mar 2015 | 5:28 pm
    A new way of treating Alzheimer's disease with ultrasound has been demonstrated in mice, clearing the amyloid plaques in 75% of the animals.  Researchers at the Queensland Brain Institute (QBI), part of Australia's University of Queensland, have shown that non-invasive ultrasound...
  • CRTC Chief Compliance and Enforcement Officer issues $1.1 million penalty to Compu-Finder for spamming Canadians

    5 Mar 2015 | 3:19 pm
    The Canadian Radio-television and Telecommunications Commission’s (CRTC’s) Chief Compliance and Enforcement Officer today issued a Notice of Violation to Compu-Finder, which includes a penalty of $1.1 million, for breaking Canada’s anti-spam law. Compu-Finder has 30 days to submit written representations...
  • Internet Gaming: New Wealth Management Tool For Entrepreneurs

    4 Mar 2015 | 11:58 pm
    Wealth management has two parts: creation and retention. One of the most profitable, growing and stable businesses in the world today is internet gaming business. Not only are these part of the $300 billion gaming industry, but, when properly designed, they...
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    Pierce Mattie Communications

  • Agile Marketing: Revolution, or Remake?

    17 Apr 2015 | 9:53 am
    How better to respond to constant and quickening change than with a marketing approach that values change rather than following a plan?Source: Pierce Mattie Communications
  • Apps for Finding Beauty Products

    27 Feb 2015 | 9:15 am
    Welcome to the new world of beauty intersecting with technology, where beauty apps can help you schedule appointments, find out the intensity of today’s UV rays or even get a virtual makeover.Source: Pierce Mattie Communications
  • New Types of Winning Agencies

    12 Feb 2015 | 8:45 am
    With everybody racing to provide just the right digital strategy for businesses and marketers, what distinguishes one agency from another anymore? Isn't just offering digital content enough?Source: Pierce Mattie Communications
  • Amazon Wades into the Luxury Beauty Market

    17 Dec 2014 | 2:37 pm
    Amazon added another tributary to its vast marketplace and distribution network -- a Luxury Beauty Store. Consumers can now spend hundreds if not thousands of dollars on personal care items without so much as testing them out first. Does Amazon’s move raise more implications for the competition than for the online retailer itself? Does the consumer stand to benefit in ways other than price?Source: Pierce Mattie Communications
  • Brands Are People Now

    6 Nov 2014 | 6:56 am
    A report from Hill Holliday suggests that companies want to behave more like people these days. People evidently lack faith in institutions, prompting business to take steps to change their images. Is it possible to gain consumers’ trust by demonstrating empathy, talking like ordinary people and “empowering individuals to be the brand”?Source: Pierce Mattie Communications
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    Pressat Main Newswire

  • ShoreTel One Partner Conference, Orlando gets first look at SJS Solutions latest contact center wallboard and visual communications solution.

    24 Apr 2015 | 10:28 am
    Friday 24 April, 2015 Digital display and visual communications expert SJS Solutions is pleased to announce that it will be a sponsor of the ShoreTel One Partner Conference in Orlando, Florida, April 29 – May 1st at the Gaylord Palms Resort and Convention Center in Kissimmee, FL.SJS Solutions will be presenting their new cloud and on-premise call center wallboard and visual communications solution to a prestigious group of ShoreTel employees and partners as part of a 3 day event in Orlando. With ShoreTel customers in EMEA, North America and Australia SJS have a strong relationship with…
  • Manning Up Skin Care

    24 Apr 2015 | 10:28 am
    Friday 24 April, 2015 With the explosion of the men's skin and personal care market over recent years, it comes as no surprise that most of the main players in the beauty industry have quickly darted onto the bandwagon, with brand new product lines apparently devoted to men.However, by looking a little closer at their ingredients and formulas, you will quickly come to realise that a fair chunk of these products have been subject to a clever bit of re-packaging, with typically a 'for men' added to their label, in order to try and beef up their naturally feminine brands. Is it really…
  • Seeking a wheat, gluten and dairy free delight? debbie&andrew’s new Caramelised Red Onion Pork Sausage is just the answer

    24 Apr 2015 | 6:54 am
    Friday 24 April, 2015 This is important news for all sausage lovers, but particularly for those who suffer from common food sensitivities. debbie&andrew's latest introduction is a Caramelised Red Onion Pork sausage, one of the top five flavour favourites in the UK*! But the difference with this sausage is that it is wheat, gluten and dairy free. In fact, practically the only thing this sausage is not free from is delicious taste! It is certainly packed with quality pork from British farms, alongside caramelised red onion all infused with Balsamic vinegar. It is a really succulent sausage that…
  • Alternative Providers of GP Services Perform Worse Than Traditional Practices

    24 Apr 2015 | 1:53 am
    Friday 24 April, 2015 A new study published today by the Journal of the Royal Society of Medicine has found that alternative providers of primary care in the NHS, including private sector companies, do not perform as well as traditional GP practices.Alternative providers have been contracted to offer primary care in the NHS since 2004 under reforms designed to increase competition.The study, by researchers at Imperial College London, found that these providers performed worse than traditional GP practices on 15 out of 17 indicators after adjusting for the characteristics of the practices and…
  • Mobile and Fibre Market in UK about to Become More Competitive

    24 Apr 2015 | 1:53 am
    Friday 24 April, 2015 Angie Communications promises to disrupt UK Mobile and Fibre communications market, puts 5G wireless and 10-Gigabit fiber on the agenda for 2016Angie Communications will aggressively roll out three distinct next-generation communications infrastructures in the UK to bring a seamless, converged information superhighway closer to reality for UK consumers10-Gigabit fibre connections to 3 million premises accross the UKNationwide 4.5G Mobile, covering 95% of the UK population, and5G Wireless networks, covering 90% of the UK populationAngie Communications, a next-generation…
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    Spin Sucks

  • Gin and Topics: Fad Diets and Being a Dad

    Gini Dietrich
    24 Apr 2015 | 9:58 am
    By Gini Dietrich Friday, we meet again. I’m glad it’s back to being cold and windy in Chicago because it was super hard to work last Friday when it was sunny and 75 degrees. Oh wait. I didn’t work. That’s right. Mattie was here and I cut out at 2:00 to eat lunch outside. Darn you, Chicago weather! It’s a big weekend in the Dietrich household. Mr. D turns 40 on Monday so we start the celebrations tomorrow night. So while I put final preparations on our plans, I’ll leave you with Gin and Topics. This week’s videos are courtesy of Chel Wolverton, Mr. D.,…
  • The Spin Sucks Inquisition: Betsy Decillis

    Gini Dietrich
    24 Apr 2015 | 3:58 am
    By Gini Dietrich To know Betsy Decillis is to love her. She recently got married and then became an old lady, investing all of her time (and disposable income) in knitting. Case in point, this was her Facebook status the other night: Last night at knitting group, I was chatting with this 80something minister’s wife, and she mentioned something about Tupelo. I replied back that I knew someone that had just visited there and loved Elvis. Her poor husband thought he was marrying a spry, young, lots-of-years-ahead woman and he got an old lady. Before you know it, she’ll be playing…
  • Referral Marketing for Professional Services Firms

    Sylvia Montgomery
    23 Apr 2015 | 9:58 am
    By Sylvia Montgomery Professional services firms have long relied on referral marketing to demonstrate their value and get connected to prospective clients. But if you rely on your current clients for word-of-mouth referrals based on your work quality and responsive service, you are missing bigger opportunities. In our recent study, Referral Marketing for Professional Services Firms, 82 percent of the 523 professional services firms we questioned acknowledged they have received a referral from someone who was not a client. What’s more, if you assume a client referral will always get you…
  • Eight of the Worst News Release Mistakes

    Gini Dietrich
    23 Apr 2015 | 3:58 am
    By Gini Dietrich I am often asked if such-and-such is dead: PR, in general, media relations, or search engine optimization, to name a few. The news release always tops the list. As much as I would love for the news release to die, it’s still a very effective tool, when used correctly. As Mickie Kennedy from eReleases wrote earlier this week, Google has saved your news release. Gone are the days of keyword-stuffing to make certain you rank high in search results. Google now rewards beautiful prose again. That said, there still are huge mistakes made where a news release is…
  • Face Blindness in the Workplace

    Paula Kiger
    22 Apr 2015 | 9:58 am
    By Paula Kiger Have you ever walked away from an interaction wondering where, on earth, the other individual’s head was? I am positive I have left people with that impression before, but the reasons are easily misconstrued. Because I have face blindness, I have difficulty recognizing people, even those I deal with regularly. I am not alone. Brad Pitt has face blindness. Jane Goodall has face blindness, even to the point that she has difficulty distinguishing between the creatures she loves most: Her chimpanzees. Despite the documented power of first impressions, sometimes it is worth it…
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  • MGF Roofing Offers Comprehensive Roofing Services In Edinburgh

    25 Apr 2015 | 1:57 pm
    FOR IMMEDIATE RELEASE Roofing is one of the most intricate works, which needs to be well taken care of, by every property owner. However, you need to ensure that, only best known roofers are hired by you for completing your roofing needs. It often gets a little difficult for a common house owner to identify the best roofers if the market. If you are based in Edinburgh, then popular roofers Edinburgh company, MGF Roofing would be your perfect choice. This roofing EdinburghCompany is backed by a team of exceptionally talented team of roofers in Edinburgh, who are always focused on offering…
  • Visashiny.Com Offers Best Quality Baseball Jerseys At Cheap Price For Sale For People Who Like Most

    25 Apr 2015 | 1:31 pm
    FOR IMMEDIATE RELEASE China (April 26, 2015) – Jersey is one of the most widely appreciated classic member of everyone’s wardrobe, and whether it is NFL super bowl jerseys then the appreciation is more high. Whatever a person’s style may be, one must be having this kind of jerseys to wear out on several times, sometimes for the purpose of shopping and often at sports seeing or at friend’s party. Although, it may differ from person to person what a man choose. One of the most trusted and leading shopping portal brings the most exhaustive collection to…
  • Great bot

    25 Apr 2015 | 1:11 pm
    Do you want to be able to generate more awareness and visits to your Instagram account? Are you interested in going above and beyond in order to find a great Instagram bot which serves you right in working 24/7 and getting you the number of followers you may need? If the answer to this question is yes, then all you have to do is go online, to! You will surely not regret it! This website will tell you all about a wonderful New instagram bot that you will simply adore! How can you generate more traffic to your Instagram account? What can you do in order to benefit from the…
  • Instagram bot 2015

    25 Apr 2015 | 12:57 pm
    If you wish to generate more awareness and visits to your Instagram account, then you should find a reliable Instagram bot 2015 which can help you drive more viewers, generate more traffic and be able to accomplish all your goals! If you get the New instagram bot found online, at, then you will surely be able to make enough connections and get more people to view your profile, your posts, products and get information related to your services! Millions of people have started using social networks a while back, yet when Instagram, a great online mobile photo-sharing, video-sharing…
  • Eonon Provides Splendid High Performance Multimedia Car DVD Players For Complete Entertainment

    25 Apr 2015 | 12:51 pm
    FOR IMMEDIATE RELEASE When travelling with restless as well as complaining passengers in the backseat, any form of entertainment is definitely a welcome resource. Eonon offering bunch of car DVD at best price. Eonon is one of the companies provides great products, good prices, friendly and efficient support. With the installation of Eonon car DVD player, children as well as adults spend their time engrossed in movies and television shows on the road in lieu of complaining. Car DVD systems provide seamless entertainment for the purpose of passengers of all ages. Young travelers can even relish…
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    B2B PR Blog Blog

  • Wanted! Media Relations Specialist
    31 Mar 2015 | 2:28 am
    TopLine Comms needs a media relations specialist to revolutionise our approach to dealing with the media. Could it be you?
  • Review: The Reputation Playbook
    26 Feb 2015 | 10:04 am
    B2B PR Blog Editor Heather Baker (@TopLineFounder) reviews one of 2014's must-read business books. 
  • The calendar every Fintech Boomer needs to have
    13 Jan 2015 | 9:17 am
    Download the 2015 Fintech calendar - your essential guide to the events every Fintech star should be attending in 2015. 
  • Introducing The Fintech Little Black Book
    3 Dec 2014 | 3:38 am
    Are you interested in Fintech? If so, we have just what you’re looking for: a free A-Z guide to the movers and shakers on the Fintech scene.
  • PR case study: How F-Secure cashed in on your thirst for Wi-Fi
    12 Nov 2014 | 8:50 am
    You can get away with a lot if your campaign is relevant to your target audience, says Lauren Mason (@laurenkmason), content marketing specialist at TopLine Comms, in this month’s PR case study.
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    bridgebuzz blog

  • Mastering Media Interviews – 7 Tips from PR Strategists

    Carinna Gano
    2 Apr 2015 | 2:53 pm
    Media interviews can make or break you and your organization.  An effective media interview can bring you in front of a new and larger audience than you’ve ever had before, and allow you to portray yourself and your organization as the experts and authority in your field.  On the flip side, a bungled media interview can harm even the most distinguished, hard-earned reputation. 
  • 7 Tips from PR Strategists: Working in the Crossover between PR + SEO

    Carinna Gano
    10 Mar 2015 | 10:23 am
    Many public relations practitioners ignore search engine optimization (SEO) in their work. Perhaps some don’t know enough about SEO to incorporate it into their work, others don’t think SEO is that important, and yet others feel it’s up to someone else to optimize content for search engines.
  • Can PR Strategies Help Persuade Americans to Accept Scientific Facts?

    Lucy Siegel
    5 Feb 2015 | 7:36 am
    The recent serious outbreak of measles that started in Disneyland in California brings up the perennial question of why so many Americans refuse to believe in science. 
  • PR for Startups Fuels Growth

    Carinna Gano
    29 Jan 2015 | 9:07 am
    So you’re the owner of a startup with a limited (or nonexistent) marketing budget, and you’re wondering whether PR is worth an investment.  It absolutely is—successful PR can do wonders for your business and can be a huge help to you.  Here’s why PR for startups is worth the investment.  
  • Five Predictions for PR and Marketing Services in 2015

    Carinna Gano
    5 Jan 2015 | 7:27 am
    New year, new trends.  The landscape of PR and marketing services will continue to change in the new year.  Here are my predictions for what PR will look like in 2015:
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    Solomon McCown & Blog

  • How to Save the Suburbs

    24 Apr 2015 | 1:18 pm
    Americans are no longer flocking to the suburbs. Previous generations aimed for the suburban dream of a cookie-cutter four bedroom home and a minivan. The Millennial generation wants to keep an exciting urban lifestyle. What makes city living so appealing to Millennials? As a Millennial, I enjoy the convenience of public transportation and value walkability. When I visit my family in the suburbs, I have to take a car to get to the grocery store and do basic errands, which I find annoying. Most roads in the suburbs are dangerous to walk on as they lack sidewalks. The lack of sidewalks and…
  • Remembering Norman Leventhal

    23 Apr 2015 | 9:07 am
    Boston lost a great builder earlier this month with the passing of Norman B. Leventhal. He not only built iconic landmarks that dramatically changed Boston's skyline—including Center Plaza, Rowes Wharf and 75 State Street—but he also built some of the city's most important philanthropic and service organizations. From The Leventhal-Sidman JCC to Jewish Community Housing for the Elderly and Beth Israel Deaconess Medical Center, Norman used his grace, brilliance and determination to build a company, build landmarks, build a family and ultimately, build an incredible legacy.
  • How to Survive ‘Mobilegeddon’ 2015

    20 Apr 2015 | 1:31 pm
    April 21, 2015 marks the day that the world's largest search giant Google is making some pretty significant changes to its algorithm - some are calling it 'mobilegeddon'. The update, which Google announced back in February, is designed to penalize sites that have not been deemed "mobile-friendly". About 60% of online traffic now comes from mobile and Google wants users to have an optimal experience every time they search. The update will primarily affect small businesses that do not yet have either a mobile site or a responsive site. These businesses will no longer show up in local searches.
  • The 2016 Election Cycle Heats Up

    17 Apr 2015 | 1:03 pm
    With the 2016 Presidential Election more than 500 days away, things are starting to heat up. Yes, really. With four announced candidates, the horse race coverage has begun and everything candidates say or do will be scrutinized. As digital and social media become more and more popular, campaigns have put a large focus on their online efforts. With a quicker pace, there's more room for mistakes and a larger audience at stake with digital content. Because of this, campaigns are forced to be hyper-cautious while trying to get a little creative. So far, the four announced candidates include…
  • Proposal for a Millennial Village

    14 Apr 2015 | 2:14 pm
    A booming real estate trend, especially in Boston, is mixed-use developments. These developments often include residential, retail, and office space. These spaces seem like a great "next step" living arrangement for recent graduates and young professionals who still desire the amenities of a college dormitory: fitness center, security, and dining options in the building. However, Boston's housing options leave young professionals with unattainable price tags. Boston is going through a demographic revolution. The millennial generation is fond of the urban lifestyle, unlike previous generations…
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    Maggie Patterson

  • Episode #71 – How Not to Pitch Yourself

    Maggie Patterson
    24 Apr 2015 | 12:00 am
    Pitching yourself can be scary, but there’s a right way and a wrong way to go about it. If you’re going to do it – you want to do it in a way that you’ll be successful and from a place of understanding the real exchange that goes on. Acting like you’re doing someone a favor or like you’re not worthy isn’t the right way to go about it – ever. Items Discussed in this Episode: How do you extend the invitation where you’re making the ask? You want to make sure you come across in the best light when you’re trying for an opportunity Do your…
  • The Real Reason You Need to Care About Your Conversion Rate

    Maggie Patterson
    23 Apr 2015 | 12:00 am
    If you build it, they will come. (Insert other tired clichés here.) When it comes to the web, that’s sooooo not the case. For some reason, even in 2015, we’re conditioned to think that you launch your site and ta-da! The world will be SO excited and you’ll be drowning in traffic. Nothing could be further from the truth. To have traffic (aka visitors) to your site, you’re going to need to hustle. From blogging to social media to guest posting to whatever else you decide to do, you’ll need to put time in to getting them to your little slice of Internet. And once you’ve done the…
  • Episode #70 – Become A Blog Genie (Three Wishes Optional) with Rita Barry

    Maggie Patterson
    21 Apr 2015 | 12:00 am
      Blogging is one of those business things we do over and over…and over, which means it turns into a chore. But don’t worry, today’s guest Rita Barry has us covered. As a pro blogger, Rita has some amazing advice on how to build a blog with real traffic, create systems and much more. Items Discussed in this Episode: How Rita went from a hobby blogger, to a professional blogger to teaching blogging Rita explains how the healthy living blogging community inspired her to start blogging and getting to know that community We can try to force a result or an outcome in our…
  • Episode #69 – What if…Facebook Went Away Tomorrow?

    Maggie Patterson
    17 Apr 2015 | 12:00 am
    Tough love and straight talk for those of you (um, me included) who rely heavily on Facebook for your business, because if it all goes away overnight, we’re going to have some big ol’ problems. In this bite-sized episode, I break down how to diversify and why building on “rented land” is a problem for the long-term. Items Discussed in this Episode: How finding what I thought was my perfect vacation home relates to running your business on Facebook Most of us who have online businesses are very Facebook dependent I’m challenging you to get all of your eggs out of the Facebook basket…
  • Why You Need Conversion Rate

    16 Apr 2015 | 6:50 am
    The post Why You Need Conversion Rate appeared first on Maggie Patterson.
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    (W)right On Communications » (W)right On Target Blog

  • Must-Use Strategy: Instagram Influencer Marketing

    17 Apr 2015 | 11:32 am
    By Chris Jensen – Jr. Communications Coordinator My colleague Erica Schlesinger shared in a recent blog post that we remember 80% of what we see, compared to 20% of what we read and 10% of what we hear. So, it makes sense that we gravitate toward photos and videos over text. As a general rule, […] The post Must-Use Strategy: Instagram Influencer Marketing appeared first on (W)right On Communications.
  • Meet the Team: Julie – San Diego PR Pro

    9 Apr 2015 | 2:19 pm
    Because it’s her birthday today, we’re dedicating our 3rd edition of “Meet our Team” to our President and in-house champagne connoisseur, Julie Wright. A connected and passionate communicator and successful entrepreneur, Julie leads client strategy development and oversees the hard-working team at (W)right On, inspiring excellence and achievement for the agency’s clients every day. Originally from Vancouver, B.C., she […] The post Meet the Team: Julie – San Diego PR Pro appeared first on (W)right On Communications.
  • Why PR is Becoming a Visual Game (and How to Win)

    Erica Schlesinger
    25 Mar 2015 | 3:00 am
    Remember when you were a little kid and your parents asked you to pick out a book to read? Did you gravitate toward the one that was a sea of black-and-white letters, or the cool one with lots of colorful, eye-catching photos? In high school geometry, which was the better textbook? The one that wrote […] The post Why PR is Becoming a Visual Game (and How to Win) appeared first on (W)right On Communications.
  • Meet the Team: Erica

    11 Mar 2015 | 9:54 am
    For the 2nd edition of “Meet our Team”, we’re showing off our communications strategist and hospitality PR pro, Erica Schlesinger. A San Diego native, Erica brings four years of publicity and communication experience to her position at (W)right On. She has worked with local and national clients in industries including hospitality, fashion, healthcare, food & beverage […] The post Meet the Team: Erica appeared first on (W)right On Communications.
  • 5 Signs Your Brand Needs a Refresh

    4 Mar 2015 | 3:31 pm
    By Keely Smith, Design & Multimedia Specialist Branding plays an influential role in setting a business up for success. A brand is more than just a logo – it is a visual representation of a business’ values and creates an entire customer experience from the visual identity and website to social media presence. So is […] The post 5 Signs Your Brand Needs a Refresh appeared first on (W)right On Communications.
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    The Maven Blog

  • Take Me Out to the (Virtual) Ballgame: 6 Ways Major League Baseball Uses Social Media to Reach Millennials

    Maven Communications
    13 Apr 2015 | 1:15 pm
    By Hannah Kurtz Despite being “America’s pastime,” Major League Baseball (MLB) is suffering from a decline in fans, particularly among the younger generation. As the 2015 baseball season begins, many tune into ESPN instead of watching the game, and studies have shown baseball is covered increasingly less by Sportscenter, which reflects an overall decline in ratings and interest for the game. But baseball is trying to stay in the game and they’re doing it with some sophisticated social media campaigns. Unlike the NFL, a league that boasts incredible ratings and social engagement…
  • Eight Reporter Interview Styles to Be Aware of for Your Next Interview

    Veronica Mikitka Reed
    8 Apr 2015 | 12:12 pm
    The media interview is a key element in public relations. As PR practitioners it is our job to prepare spokespeople to calmly and effectively interact with reporters. In order to do this it is always good to prepare spokespersons for the various interview styles a reporter might have. Here are eight examples of reporter interview styles and ways a spokesperson can handle the situation: 1. Machine Gunner – when a reporter asks a handful of the questions at one time Response: Before starting consider your options: 1) ask the reporter which questions he or she wants answered 2)  pick the…
  • What is the Content Marketing Strategy for Your Law Firm?

    Jessica Sharp
    25 Mar 2015 | 12:43 pm
    Right now there are more ways to communicate with potential clients and referral sources than ever before. This, in part, is thanks to content marketing. By now most firms realize that creating a content marketing strategy that is relevant, engaging and social can make a huge difference in your legal marketing strategy. Simply stated, content marketing is a way to leverage interesting and valuable content and use it for promotional purposes across multiple channels. Savvy lawyers and law firms are using it as a means of increasing awareness, establishing influence, providing useful…
  • Legal Marketing: 5 Things PR Firms need to know about their legal clients - 5 things legal marketing professionals need to know about their legal clients and a few tips that may help you navigate the attorney-marketer relationship.

    Valerie Calderon
    24 Mar 2015 | 7:58 am
    If you are a communications professional and have decided to take on some law firms or individual attorneys as clients, you will likely face a unique set of obstacles. Attorneys are very particular about the way they market and that’s not without valid reason. On one hand, an attorney needs to promote her- or him- self in order for potential clients to find them. On the other hand, if an attorney decides to advertise in a new or innovative way, they may risk drawing the attention of their state bar ethics board. Here are some things that PR Firms and marketing professionals need to know…
  • 3 Key Differences Between B2C and B2B Content Marketing

    Rebecca Devine
    23 Mar 2015 | 1:30 am
    What differentiates a B2C vs. B2B content marketing campaign? Strategically, the goals of B2C and B2B content marketing programs are similar whether your company sells chewing gum or consulting services. Both aim to increase awareness, engagement and ultimately drive action.  However, how you approach and execute these campaigns varies greatly depending on your audience. Below are three critical differences that make B2C and B2B content marketing campaigns unique: Audience:  Not surprisingly, B2B and B2C audiences are very different.  B2B companies tend to target a narrow set of business…
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    Critical Conversations

  • France Turns the Heat Up On COP21 | OnEnergy Report

    MSLGROUP Admin
    22 Apr 2015 | 3:41 am
    By Seth Goldschlager, Partner, Publicis Consultants France The stakes are getting higher and higher for COP21, the Climate Change Conference which France will host near Paris from 30 November to 11 December, 2015. France’s President Francois Hollande sees the event as a way to add positive points to his presidential legacy and has tasked his Foreign Minister, Laurent Fabius, to pull out all the stops for the country to assure positive results in the form of obligatory national commitments to reduce greenhouse gases, among other objectives. The international push is getting additional…
  • Mobiles – A Renewed Focus on Adding Value

    MSLGROUP Admin
    21 Apr 2015 | 5:32 am
    By Nidhi Makhija-Chimnani, Director- Research and Insights and Melanie Joe, Consultant – Research and Insights, MSLGROUP Mobiles are no longer used only to make calls; they are supercomputers we carry everywhere and use for multiple functions. As the mobile industry matures, we’re noticing that people are addicted to the utility, and expect apps that add more value. Brands and organizations looking to engage on mobile would do well by focusing on the utility aspect of their mobile app or product. Smart Apps meet Smart Products: Bluesmart Image source: Flickr Bluesmart is the world’s…
  • Brazil 2015: A Perfect Storm Derails President Rousseff’s Agenda

    MSLGROUP Admin
    20 Apr 2015 | 4:48 am
    After only three months in office, President Dilma Rousseff’s approval rating fell from 46% in October to just 12% at the end of March, according to national polls conducted by Ibope. The reasons for the decrease are due to a so-called “perfect storm” – a combination of an economic crisis and political mistakes that fueled the mobilization of various sectors of society in large demonstrations in the main cities of Brazil, demanding anti-corruption measures and impeachment of the President. Introduction The narrow victory recorded in the last presidential election in Brazil begins to…
  • Finnish Centre Party Likely to Form a Conservative Government

    Critical Conversations
    17 Apr 2015 | 5:14 am
    By Antti Ruuskanen, Managing Director, MSLGROUP Finland and Hanna Reinikainen, Account Manager, MSLGROUP Finland The Finnish Parliamentary Election, April 19th 2015: The Centre Party’s Juha Sipilä will celebrate as the new Prime Minister. The Centre Party will win and Finland will build a conservative government. According to all polls, the Centre Party, a member of the ALDE Party at the European parliament and chaired by Mr. Juha Sipilä will win the elections and secure more than 50 of the 200 parliamentary seats. The race for second place seems much tighter. The National Coalition Party…
  • A Renewable Energy Paradigm | India PAR April 2015

    Critical Conversations
    16 Apr 2015 | 3:30 am
    By Ashraf Engineer, VP – Content & Insights, MSLGROUP in India What does the dependence on a single natural resource for energy generation mean for India? The answer: The difference between a functioning, robust economy and a struggling one. Just over half of India’s energy is generated by coal-fired plants. With energy demand likely to rise from 700 million tons of oil equivalent (mtoe) to 1500 mtoe by 2030, and coal supply proving to be erratic, India is staring at an energy crisis. Recognising this, the government has stepped on the gas to diversify the source base and establish a…
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    Kommunicate 360

  • 9 things I learned at the Google & MediaCom digital marketing event in Manchester

    30 Mar 2015 | 8:54 am
    On Thursday I took a trip with colleagues to the all-mod-cons MediaCom offices in Manchester for a special client-only event featuring a number of sessions led by experts at Google and MediaCom. Kicking off the day I had some fantastic treacle drenched waffles for breakfast, fish, chips and halloumi for lunch and, peppered throughout the event, a big bag of pick ’n’ mix. It was wonderful. In between all of this, I learnt some things about digital marketing. The MediaCom offices awaiting the arrival of the day’s guests. Image by @kboneva. 1. Google knows loads about us as consumers…
  • ‘Best Healthcare Campaign’ at the CIPR PRide Midlands Awards

    16 Nov 2014 | 5:26 am
    I’m really pleased to announce that a research-based campaign I led at Slimming World received the Gold award for ‘Best Healthcare Campaign’ at the CIPR PRide Awards for the Midlands on Friday (14 November). The ‘What’s Your Tipping Point?’ campaign was designed to encourage people to be mindful of how drinking alcohol past a certain ‘tipping point’ can lead to us drinking more than intended, making more unhealthy food choices and cancelling physical activity plans. I think the full English breakfast and lack of a Park Run on Saturday confirm that…
  • How to use the national news agenda to get your brand into the media

    6 Nov 2014 | 7:00 am
    After attending an incredibly useful Gorkana media briefing with BBC Breakfast and BBC Radio 5Live a few weeks ago I posted my top-5 take-outs from the session. It seems to be advice worth following too as, since the briefing, I’ve managed to place a guest on the BBC Breakfast sofa (watch the amazing Brendan O’Donnell who lost 11st with Slimming World talk calories on alcohol labels) and provided another to the Radio 5Live breakfast show. Woop! The key to both of these stories was linking to the national news agenda. Here’s how it’s done: #1 Monitor the news in your industry At…
  • What is the new Facebook ‘Rooms’ app and how can brands use it?

    4 Nov 2014 | 6:42 am
    Last week Facebook launched a brand new app called Rooms. The app, which is currently only available on iPhone, allows users to create discussion rooms based around a subject of their choice and invite people to join them. Once in a room, users can post a mixture of text, photo and video content – a bit like Facebook. Engagement comes in the form of comments or room-specific ‘likes’ (that’s a ‘yum’ in food rooms or a ‘save’ in tech rooms) with images that put the iPhone’s emoticons to good use. Sadly there’s no search function in Rooms and so the only way to know that…
  • Getting your spokesperson on BBC national TV and radio

    18 Oct 2014 | 8:15 am
    Last week (ish) I attended a Gorkana media briefing with Rebecca Wearn from BBC Breakfast and Sean Farrington from BBC Radio 5 Live’s ‘Wake Up to Money’. These sorts of events are usually hosted in London, so it was great to get the chance to attend one in Manchester – yet another benefit of the BBC moving some of its operations to Salford. There were some impressive figures bandied about. BBC Breakfast attracts around 7m viewers each day and up to 15m in a typical week. And while Wake Up to Money averages a less jaw-dropping 0.5m weekly listeners, it’s recognised for…
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    PR Coach

  • How to handle tricky questions from journalists

    Debbie Leven
    20 Apr 2015 | 2:51 pm
    Ever been stung by a journalist or fear that you could find yourself in the media spotlight and mess it up?  Worried how to handle those tricky questions from journalists that you dread? If you’ve had a bad experience then the fear of it happening again can hold you back.  That’s a shame because connecting and engaging with journalists can build your credibility and extend your reach to many more potential contacts, collaborators and customers. It’s tricky for smaller businesses Media training is worth its weight in gold but traditionally it’s been expensive and out…
  • Why reading The Sun could save your business

    Debbie Leven
    31 Mar 2015 | 2:36 am
    Ever struggled to get your message across, to get the instant understanding and recognition you’re after?  If you’re not clear on what you’re about or offering then how can you expect anyone else to be clear either? A lack of strong message leads to confusion and inconsistency.  It can be especially damaging if you’re working alongside a number of other people in the business and each of you has a different take on describing what you do and offer.  Your communication can easily get pulled in all sorts of directions if you don’t have clear and effective…
  • How to become a media expert

    Debbie Leven
    23 Mar 2015 | 1:49 pm
    How do you become a media expert, someone called on by the media to comment about stories relevant to your niche? It’s something that feels like the Holy Grail for many.  It can seem like those people that get the media spotlight are in another league.  But, they are no different to you or me and many of them didn’t start out with that profile, did they?  But, journalists pick up the phone and email them to get their views and to invite them into the studio for comment. What makes them different and how can you tap into that so that journalists are calling you too for your…
  • Clarkson bun fight grabs the headlines

    Debbie Leven
    12 Mar 2015 | 3:47 am
    One piece of PR advice I come back to time and again for small businesses wanting to get featured in the press and media is to read, watch and listen to the news. If you do that day in and day out then it gives you great insight.  It gives you a good feel for what makes news and how the same story can be presented in different ways across the media.  You can also follow how a story gets pushed on as it develops and others wade in with opinions.  And, of course, the impact that that news has on profile and reputation. The story about Jeremy Clarkson’s suspension by the BBC is a…
  • How to get a guest blog on The Huffington Post

    Debbie Leven
    3 Mar 2015 | 4:33 am
    Getting a guest blog on The Huffington Post is a goal and a dream for many people.  But, trying to achieve that can feel daunting and a bit overwhelming too.  Getting a guest blog on The Huffington Post isn’t out of reach.  It does require research and effort but it doesn’t need to be that hard. So, to help you on your way, here are some tips – it’s how I did it and others have used these guidelines too with success.  The important thing to remember is that there are three parts to getting a guest blog on The Huffington Post: A pitch email which strikes the…
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    #SocialPR Chat via @LisaBuyer

  • Social Media Stress: I Have a Mobile App for That

    Lisa Buyer
    21 Apr 2015 | 3:19 pm
    If you’re in the social media biz, chances are you suffer from social media stress and nomophobia. Say what? It’s the fear of being without your mobile phone. Even Google sees the seriousness of this lifestyle condition giving website owners a mobile-”friendly” ultimatum. For me, my iPhone is more than an addiction. It’s how I […] Related posts: Mobile PR Audit Tips: 4 Examples of How Mobile Impacts Your Brand Instagram for #PR: Mobile Photography Tips Tell a News Story Mobile #PR Etiquette: Put Your Phone Down #PYPD (Video)
  • 5 Ways Geometry and Google+ Come From the Same #Social Circle

    Navah Berg
    13 Apr 2015 | 9:08 am
    Geometry – you either loved it or hated it. Much like Google+. So take a deep social media breath,  grab your time machines and let’s travel back to high school for a minute. How many of us remember complaining, Will I ever use this math stuff again? If you’re a digital marketer, then your brand […] Related posts: [Training] Google+ Social PR Secrets to Credibility and Publicity +1 This for #PR! Google+ and +1 Pushes Online Public Relations Wildfire by Google Reports How to Unlock Social Media ROI
  • Productive Social Media Marketing Events: Lisa Buyer’s Faves #Zenith2015 #SocialTools15 and more

    Lisa Buyer
    9 Apr 2015 | 1:57 pm
    How many social media marketing events can you possibly attend in one year? Trust me, you could probably find one a day. It depends on your goal…quantity or quality? Considering we sleep within arms reach of our mobile phone, spend almost two (or 12?) hours a day on social media and like the idea of […] Related posts: 8+ Events in Social #PR and Search Marketing The Buyer Group’s Upcoming Social Media, PR and SEO Industry Events 5 Social #PR Events to Follow! #SocialFresh #SESSF #SocialShakeUp #PubCon and More
  • 12+ Social PR Content Tips the @RebelMouse Way #FTW

    Lisa Buyer
    6 Apr 2015 | 12:22 pm
    Do you have a checklist to optimize and personalize your social PR content?  In the 1990’s, getting publicity for your brand started with creating a press release, researching media outlets, and distributing your news content with a postage stamp. The next decade from 2000-2010 publicity was almost as easy as hitting “publish” on a blog […] Related posts: How SEOmoz’s Content Queen @Ashletate Rules with Analytics and More 6 Magnetic Social PR Content Trends for 2014 Social #PR Tips to Pitch Live! with Kelly, Today Show and Talk Show Producers
  • Social Media Jam Session with LinkedIn’s Jason Miller

    Lisa Buyer
    25 Mar 2015 | 3:41 pm
    For those about to rock social media: We salute content genius Jason Miller all the way from the LinkedIn HQ in San Francisco, CA. He dropped by @UFPUR4932 (the social media management class I teach at the University of Florida) to give some heavy metal social media tips on how to best optimize your LinkedIn […] Related posts: Buffer’s Nicole Miller Shares Social Media and Customer Service Secrets [Interview] @JabezLeBret Shares LinkedIn For Business Secrets and Mistakes Cracking the #LinkedIn Profile Code
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