PR

  • Most Topular Stories

  • 11 Blogging Tips For Busy Perfectionists

    Crenshaw Communications
    Dorothy Crenshaw
    19 Aug 2014 | 6:48 am
    “I have no time.” “What would I say?” “How could I keep it going?” These are questions that staff, clients, and colleagues have asked about maintaining a business blog. And they’re all fair questions and objections. Blogging isn’t always easy. If it were, everyone would do it. And even though it may seem like everyone is, blogging has dipped a little since its heyday, and blogs aren’t quite the community hub that they once were. But as outlined in a previous post, “6 Reasons PR People Should Blog,” it has many personal and…
  • 5 Ways to Propel Creativity in PR

    Communiqué PR Blog
    Molly Strong
    18 Aug 2014 | 9:00 am
    In a writing-heavy job such as PR, it’s easy to encounter some serious writer’s block that stops you straight in your tracks. You know the feeling: you’ve got a byline due in three hours, and your cursor blinks incessantly on a blank page. Never fear—there are proven, tangible ways to help you and your colleagues combat writer’s block and live to tell about it. Here are five tricks for fighting stagnation and fostering creativity in your work. 1.       Remember Goldilocks? Choose a not-too-quiet, not-too-loud environment. According to a recent study, there’s a reason why…
  • Infographic: When’s the Best Time to for PR Reps to Send Emails?

    PR News
    Brian Greene
    21 Aug 2014 | 7:38 am
    Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one. | MORE »The post Infographic: When’s the Best Time to for PR Reps to Send Emails? appeared first on PR News.
  • An Example of Injecting Fun Into Your Brand: United Airlines

    Shankman Blog
    1 Aug 2014 | 5:59 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?TL:DR: You can work on changing your brand all you want. But before that'll help you, you need to fix the fundamentals, as well. Here's a quick example of a company doing both. What's the most boring part of airline travel? For me, the safety video. United's previous video hadn't been changed in years, and I could literally recite it from memory. I usually do, and it usually freaks out my seatmate. Anyhow, United launched a new safety video today, and it's pretty awesome. It's awesome…
  • British Bakery Chain Serves Perfect Response to PR Debacle

    PR News
    Matthew Schwartz
    20 Aug 2014 | 9:05 am
    In a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google. | MORE »The post British Bakery Chain Serves Perfect Response to PR Debacle appeared first on PR News.
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    Brian Solis

  • Your Workforce is Disengaged: Here’s What To Do About it

    Brian Solis
    13 Aug 2014 | 8:09 am
    Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs. Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever easy.  And, all too often, change is a reactive response to areas of disruption rather than a…
  • Made in Detroit: How Shinola’s Good Ole Fashioned Business Values Outperform the Status Quo

    Brian Solis
    7 Aug 2014 | 6:32 am
    You don’t know shit from Shinola. Ever heard that saying before? This World War II era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on the main stage. He’s not only the president of a thriving lifestyle company contributing to the resurgence of Detroit, he’s also incredibly genuine and humble. More so, Panis is building a business that’s focused on people,…
  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
 
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    PR News

  • 3 PR Lessons from the Ice Bucket Challenge

    Matthew Schwartz
    21 Aug 2014 | 8:30 am
    Nearly four weeks into the phenomenon, the Ice Bucket Challenge shows no signs of letting up. The idea of dumping cold water on one’s head to raise money for charity may be a watershed for both brands and nonprofits alike when it comes to how to raise money for charitable causes and get the word […] | MORE »The post 3 PR Lessons from the Ice Bucket Challenge appeared first on PR News.
  • Infographic: When’s the Best Time to for PR Reps to Send Emails?

    Brian Greene
    21 Aug 2014 | 7:38 am
    Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one. | MORE »The post Infographic: When’s the Best Time to for PR Reps to Send Emails? appeared first on PR News.
  • 4 Tips for Effective Integrated Marketing Messages

    Brian Greene
    20 Aug 2014 | 11:57 am
    Positioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service. | MORE »The post 4 Tips for Effective Integrated Marketing Messages appeared first on PR News.
  • British Bakery Chain Serves Perfect Response to PR Debacle

    Matthew Schwartz
    20 Aug 2014 | 9:05 am
    In a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google. | MORE »The post British Bakery Chain Serves Perfect Response to PR Debacle appeared first on PR News.
  • 7 Keys to Crisis Message Development

    Richard Brownell
    19 Aug 2014 | 10:13 am
    Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.  | MORE »The post 7 Keys to Crisis Message Development appeared first on PR News.
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    PR News

  • 3 PR Lessons from the Ice Bucket Challenge

    Matthew Schwartz
    21 Aug 2014 | 8:30 am
    Nearly four weeks into the phenomenon, the Ice Bucket Challenge shows no signs of letting up. The idea of dumping cold water on one’s head to raise money for charity may be a watershed for both brands and nonprofits alike when it comes to how to raise money for charitable causes and get the word […] | MORE »The post 3 PR Lessons from the Ice Bucket Challenge appeared first on PR News.
  • Infographic: When’s the Best Time to for PR Reps to Send Emails?

    Brian Greene
    21 Aug 2014 | 7:38 am
    Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one. | MORE »The post Infographic: When’s the Best Time to for PR Reps to Send Emails? appeared first on PR News.
  • 4 Tips for Effective Integrated Marketing Messages

    Brian Greene
    20 Aug 2014 | 11:57 am
    Positioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service. | MORE »The post 4 Tips for Effective Integrated Marketing Messages appeared first on PR News.
  • British Bakery Chain Serves Perfect Response to PR Debacle

    Matthew Schwartz
    20 Aug 2014 | 9:05 am
    In a digital age—with some imagination—it’s much easier to turn a negative into a positive, as evidenced by how bakery king Greggs responded after an offensive company logo appeared on Google. | MORE »The post British Bakery Chain Serves Perfect Response to PR Debacle appeared first on PR News.
  • 7 Keys to Crisis Message Development

    Richard Brownell
    19 Aug 2014 | 10:13 am
    Your brand’s communications team should have a comprehensive crisis-management plan in place that includes these key items for message development.  | MORE »The post 7 Keys to Crisis Message Development appeared first on PR News.
 
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    social@ogilvy

  • Social Digest – The true cost of Comic Sans

    Bizhan Govindji
    20 Aug 2014 | 4:16 am
      Because everyone loves a good font anecdote right? No? In that case, you should probably just close this window right now. Still here? Okay let’s get started then… welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London.   3 THINGS YOU NEED TO KNOW Facebook is testing a Satire tag so you know what’s real and what’s not 12 brands killing it on Snapchat (By the way, in case you’re still in denial about Snapchat, a recent Comscore report found that with 32.9% penetration, Snapchat was the third…
  • Five Learnings from the #ALSIceBucketChallenge

    Melanie Taylor
    19 Aug 2014 | 1:25 pm
    Two months ago, I discovered my 13- and 11-year-old sons posting videos on Instagram proclaiming that they were “accepting the challenge” – and then someone dumped water on their heads from a roof or tree overhead. I remember wondering what they were doing, though not enough to really ask. All of their friends seemed to be taking part in this mysterious challenge, too, so I chalked it up to “tweens and Instagram.” Fast forward to about four weeks later. Suddenly, people I knew were acting just like my crazy children, posting videos and getting doused with ice-cold water. I watched…
  • E-commerce trends: lessons from China

    Hannah Law
    7 Aug 2014 | 6:37 am
      eCommerce and Social Media are like rainy days and classical music. They were made for each other. How do you drive sales through social? How do you tell a story and sell your product…through social? Recently, Nicky Szmala, Digital Director, and colleague Rachel Guo, of Geometry Global Beijing (our sister company), shared their perspective on the most recent and best examples of eCommerce from China that Social@Ogilvy – and now you! – can apply to the rest of the world.They included case studies and analysis of brands such as RoseOnly, Hey Juice, Taobao and Xiaomi. The…
  • Social Digest – Because I’m Appy

    Bizhan Govindji
    5 Aug 2014 | 2:08 am
      The title was a reference to that little-known Pharrell song. Google it. Anyway, welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. Get stuck in… 3 THINGS YOU NEED TO KNOW Applebee’s tries out a UGC experiment and hands over its Instagram account to foodies for a year There are a few new apps on the block: Facebook launched Mentions, the app for celebs and influencers, Google Analytics lands on mobile, LinkedIn’s app will prep you before your next meeting, and Foursqaure gets revamp – no more…
  • Digital Revolution for Social@Ogilvy London

    Andrew Barratt
    4 Aug 2014 | 5:06 am
    Last week a group of Social@Ogilvy London employees went to the Digital Revolution Exhibition at the Barbican Centre. Digital Revolution is the most comprehensive presentation of digital creativity ever to be staged in the UK. This immersive and interactive exhibition brought together for the first time a range of artists, filmmakers, architects, designers, musicians and game developers, all pushing the boundaries of their fields using digital media. It also looked at the dynamic developments in the areas of creative coding and DIY culture and the exciting creative possibilities offered by…
 
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    The #1 Web about Diet and Weight Loss Reviews

  • Best Diet Pill Ingredients to Help You Lose Weight Faster

    Caryna Christijanty
    17 Aug 2014 | 8:35 am
    Among some diet pill ingredients available on the market, not all of them are safe and effective. So if you have weight problems and wonder whether or not there are some effective diet pill ingredients then the answer is yes, there are some of them. The problem is, picking diet pill ingredients that really work and safe is not an easy job. While we may end up wasting too much money searching from one product to another product, chances are that we can’t guarantee whether the product is really safe or not. Further Information about Adiphene, Popular Diet Pill Ingredients Among some popular…
  • Fiber Drink – Find the Best Drinks with Fiber for Your Diet

    Caryna Christijanty
    16 Aug 2014 | 8:33 am
    While choosing the right diet program is important, knowing the best fiber drink will also play an important role for the success of your diet. You may have heard about some weight loss products claiming to be the best but we are not sure whether or not the product is really good for you or not. While most manufacturers claim that their product offer the best result in helping you lose weight, there is no way that you would trust their claim without checking first. Today, we are going to see about some products, drinks with fiber that can help you maintain your healthy lifestyle and at the…
  • Can You Help Me Stay Motivated to Lose Weight?

    Caryna Christijanty
    15 Aug 2014 | 8:31 am
    Chances are that you may have a question such as can you help me stay motivated to lose weight ? Well, everyone has the same chance to burn more calories and lose weight effectively. However, the most difficult task that most people often experience is how they can stay motivated. While it is true that losing weight is easier said than done, it doesn’t mean that there is no effective way to help you burn more calories and stay motivated. You may have tried several methods or even paid that expensive membership gym. However, if you think that the result doesn’t satisfy you or you…
  • Skinny Review- A Powerful Weight loss Supplement that You Must Try

    Caryna Christijanty
    14 Aug 2014 | 6:31 am
    For most people, losing weight can be very difficult and that’s why reading more about skinny review can be very useful. Those who want to lose weight around 10 to 20 pounds must realize that it requires more effort, hard work and dedication. They may wonder whether there is an easier solution where they can lose weight without wasting too much effort. Fortunately, the answer is yes, there is a solution available. Introducing skinny fiber, an effective weight loss supplement that has gained lots of positive feedback. What is it? Is this the right choice for you? Well, you can read the rest…
  • Things You Must Know about Tred Climber, a Powerful Exercise Machine

    Caryna Christijanty
    13 Aug 2014 | 6:31 am
    When it comes to losing weight, there is some important you must know and one of them is to learn more about Tried climber. What is it? As we may already know that there are so many workout plans that we have seen so far. However, not all of them seem to work and guess what, if you have tried so many workout programs or diet plans and end up getting no result, it is time to change and go with another plan. Among some choices we have known so far, Tried Climber offers a more effective way for those who want to lose weight effectively. Is that true? Learn More About the True Power of Tred…
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    A PR Guy's Musings - Stuart Bruce

  • The economics of reputation toolkit

    Stuart Bruce
    31 Jul 2014 | 4:59 am
    Tony Langham, CEO Lansons, Vice Chair PRCA Council The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and academics and was led by Tony Langham of Lansons Communications. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation? Why has reputation become a critical issue? How is reputation created? How does reputation create value? How can reputation be measured? Sited on the PRCA’s newly-relaunched Insight webpages, the…
  • Blogging is dead: just 36% of internet users write blogs

    Stuart Bruce
    16 Jul 2014 | 11:01 am
    Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. According to GWI that’s 545 million people across the 32 countries that GWI researched. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). Other popular topics are ‘my personal life’, travel/places, food/restaurants/cooking, work life/job, online services/applications, environmental issues and personal health…
  • PR and social media set for continued growth

    Stuart Bruce
    15 Jul 2014 | 4:19 am
    Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. The FT says: “The social media result is particularly striking given that some companies have had high-profile failures in this area. For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its…
  • Social media is easier than PR

    Stuart Bruce
    24 Jun 2014 | 9:04 am
    Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR. It had some people nodding in vociferous agreement and others shaking their heads and tweeting in dismay. I stand by the remark and find it remarkable that anyone would dispute it.
  • Legogate: A sorry tale of Scottish independence

    Stuart Bruce
    7 Jun 2014 | 7:35 am
    Last week the official UK government YouDecide2014 account published an article entitled ‘12 things that £1400 UK Dividend could buy’ on the self-publishing Buzzfeed Community website. The article was also published, by the Scotland Office and HM Treasury, on its own .gov.uk website. At the time I questioned if it was right that the UK government should be using official government resources for blatantly political campaigning. The general consensus amongst most people I know was that it was a blatant misuse of government resources. I did however think it was quite a good campaign and…
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    CustomScoop's Media Bullseye

  • Media Bullseye Roundtable 2014.9 with Guest Co-Host Doug Haslam

    Chip Griffin
    19 Aug 2014 | 3:00 am
    In this episode of the Roundtable, I was joined by Doug Haslam to engage in our usual antics — I mean, discussion. We had a robust conversation about three topics (and ran about 3 minutes long as a result): – The Edelman post about how mental health experts could participate in the coverage of the Robin Williams tragedy and the blowback that generated. – The impact of Facebook’s news feed algorithm changes on nonprofits and others with limited budgets (and what it means about where you publish and promote content). Oh, and a bit on the Ice Bucket Challange in this…
  • PR Jots: Skills and Relationships Edition

    Chip Griffin
    17 Aug 2014 | 4:18 pm
    Lots of good PR and communications content from around the web this past week. Here are five posts that are certainly worth checking out. As always, Gini Dietrich has some good stuff over on her Spin Sucks blog in a post titled “Six Skills Every PR Pro Needs.” Hint: it’s heavy on non-traditional PR skills that skew much more toward the marketing side of the ledger. But with the lines blurring between the two disciplines, the PR pros of tomorrow need to be multifaceted. Is the risk of scheduled social media updates too great to take advantage of the flexibility they offer? An…
  • Stat of the Week: 79% of U.S. marketers are using Sponsored Tweets

    Chip Griffin
    17 Aug 2014 | 3:59 pm
    eMarketer reports that an RBC/Advertising Age study found that 79% of U.S. marketers surveyed are now using sponsored tweets, up from 44% just one year ago. Other Twitter promotional tools, like sponsored accounts and trends were not nearly as commonly employed.
  • 56 Public Relations and Communications Jobs Available Now

    Chip Griffin
    17 Aug 2014 | 3:50 pm
    Looking for a new opportunity? Check out these jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week, subscribe to my free Sunday night email. Academia/Government Marketing Technology & Social Media Manager, Business School (scroll to find), Duquesne University, Pittsburgh, PA Communications Specialist, Fairfax County Public Library, Fairfax, VA – apply by Aug. 22 Communications & Development Officer, University Libraries, George Mason University, Fairfax, VA – apply by…
  • Nobody really knows who started the Ice Bucket Challenge or who it was supposed to benefit … and that’s the point

    Chip Griffin
    17 Aug 2014 | 7:31 am
    I originally started to write a post about how the ALS Ice Bucket Challenge was often resulting in people dunking themselves with ice water without spreading the ALS message as originally intended. My research changed all that when I discovered the Challenge wasn’t originally about ALS at all. And there’s a lesson in that for communicators. You see, I started out by using the CustomScoop Dashboard to generate a report of the news coverage of the Ice Bucket Challenge, with a breakdown of news stories that mentioned ALS and those that didn’t. Not surprisingly, the chart showed…
 
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    Tom Murphy - Murphy's Law

  • The truth teller

    Tom Murphy
    31 Jul 2014 | 9:02 am
    If you follow social media – and this probably relates more to blogs and Twitter than the other channels – you know there’s a lot of opinions on marketing and PR out there.  Now, on the whole, this is a good thing, but at the same time, there’s often a lack of good, honest discussion of some of these opinions and memes. So when someone provides a contrarian view on one of the sacred cows, it’s always worth a listen. Designer Stefan Sagmeister addresses the question of “storytelling”… You are not a storyteller – Stefan Sagmeister @ FITC from FITC on Vimeo. Source:…
  • FIR766: Enterprise Social

    Tom Murphy
    29 Jul 2014 | 8:34 pm
    As a regular listener to For Immediate Release – hosted by Neville Hobson and Shel Holtz, I was listening to Monday’s episode which included an interesting discussion on Enterprise Social.  As a guy who works on the Microsoft Office PR team – which of course includes Yammer – this is a subject close to my heart.  I started writing a comment on their Google Plus community, but it was very long, so rather than annoy other members of the community I thought I’d paste the comment here and just provide a link. Neville/Shel: Interesting piece on Enterprise Social adoption…
  • Great PR requires a little bravery

    Tom Murphy
    25 Jul 2014 | 9:01 pm
    The explosion of data and analytics has created fantastic opportunities for marketers and PR pros to get better insights into the impact of their work. While the benefits of measuring the results of an announcement or campaign are immediately obvious, the potential for data to inform future decision making has traditionally been more challenging. The potential of data to provide insights and inform new approaches to communicating or engaging with people is pretty exciting.  Where before we based decisions exclusively on experience and perhaps a gut feeling, now you can test an idea,…
  • Quick overview: Setting up OneNote

    Tom Murphy
    13 May 2014 | 10:45 am
    Update: Stuart Bruce reminded me that OneNote is now available free of charge across all your devices. Following the previous post about using OneNote to manage your digital life, I had a number of people ask how I actually structure OneNote, so here’s a quick overview that hopefully provides some food for thought. One of the great things about OneNote is that it’s completely adaptable to how you want to work. There isn’t one single structure or approach, rather you can fine tune it so that it best suits how you work or what you want to do. This flexibility came home to me…
  • Sometimes it’s better to not share your views..

    Tom Murphy
    25 Feb 2014 | 9:16 am
    Last week a friend passed along a post from a PR firm’s blog that had me rolling my eyes so hard and fast that I strained them. You see, in the rush to publish a critique in a timely manner, the author didn’t allow ignorance or even the most rudimentary research get in the way of their opinion. It was like they had a pre-canned post and they were looking for an example they could use.  It resulted in a piece that was was not just inaccurate, it was ill conceived and simply untrue. After reading this critique I did something that the author clearly had not done, namely a little bit of…
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    Online Public Relations Thoughts

  • End Of The Road

    Jim Horton
    21 Aug 2014 | 5:17 am
    How do you communicate on behalf of a company that has reached the end of the road?   The marketplace has turned against it and efforts to find new products to merchandise have failed.  Its stock is pennies per share.  This is the unlucky position that Radio Shack finds itself in.  Consider what the company can say about itself publicly.  "We haven't gone bankrupt yet.  We're attempting yet another turnaround."  Hardly positive news to the public and to shareholders.  The communications practitioners at Radio Shack have little material to work…
  • Fake-out

    Jim Horton
    20 Aug 2014 | 5:27 am
    Is it possible to outsmart a search engine and hijack a company's name?  Yes.  It has been done.  Consider this example. Activists faked-out Google and directed searches to a web page with an insult.  Google was apologetic, but there was little it could do except change its algorithm to block the page.  Gregg's was good about the situation and Google responded in kind.  But, the episode raises a question for PR practitioners -- how to protect web pages from re-direction.  The only way to know for sure whether one has been subverted is to check the web…
  • Reputation And Business

    Jim Horton
    19 Aug 2014 | 4:56 am
    How much does a government sanction hurt a company's reputation and business?  PricewaterhouseCoopers is about to find out.   The auditing and consulting firm is barred for 24 months from doing any work that requires a sign-off from the New York Department of Financial Services, and it is paying a $25 million fine.  The government unit accused PwC of watering down a report on foreign transactions at the Bank of Tokyo.  News of the penalty and punishment has been broadcast widely.  PwC is in damage-control mode, but it might not be enough given that it cannot work…
  • Yesterday's News

    Jim Horton
    18 Aug 2014 | 6:17 am
    One might have to think twice to remember who Julian Assange is and the role of Wikileaks in spilling government secrets.  But, that was only two years ago.  Since then, Edward Snowden has seized the headlines with his disclosure about NSA operations.  But, here again is Assange who might be reporting that he will leave the Ecuadorian embassy, but then again, he might not.  There is a good chance he will disappear from the headlines again and return to his room, forgotten.  The lesson here is that in the internet age, notoriety, both good and bad, comes and…
  • It All Starts With Me

    Jim Horton
    15 Aug 2014 | 5:10 am
    It is fun to pick on Donald Trump because he is everything PR shouldn't be.  His belief that the world starts with him is symptomatic of a towering ego.  His explanation for the failure of Atlantic City casinos because he stopped investing in them is funny.  There were, according to the Donald, no problems until he left town  One wonders how Trump survives, and one explanation is that he is a court jester of business -- an ignorant fool who provides the public with a laugh at his own expense.  The worse outcome for him is to be ignored.   Trump understands this…
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    wiredPRworkswiredPRworks

  • Seminar, Conference, and Online Course Marketing Workshop Gets Results

    Barbara Rozgonyi
    24 Jul 2014 | 3:05 pm
    Are you interested in how to better market your seminars, conferences and online programs to get more “folks in seats” and “eyes on your screens?” Then, you’re invited to join me at Clemson... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • MPI Chicago Industry Xchange Recap and Highlights

    Barbara Rozgonyi
    16 Jul 2014 | 5:46 am
     Wow-what a crowd! Over 500 people, from 11 organizations, gathered on July 19 at Navy Pier to network, learn, and look into the future of the meetings, events and travel industry at Chicago Industry... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 4 US Travel Association Industry Takeaways from MPI Chicago Industry Xchange

    Barbara Rozgonyi
    16 Jul 2014 | 5:16 am
    On July 9, MPI Chicago and 11 other organizations gathered at Navy Pier for Industry Xchange Chicago. Nan Marchand Beavois, Senior Director, National Council Relations at U.S. Travel Association... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Marketing to Millennials Better Be Mobile

    Barbara Rozgonyi
    30 Jun 2014 | 2:06 pm
    In a new study, Experian Marketing services reveals the latest demographic trends about Millennials, the most diverse, informed and connected generation in the United States. Read more marketing to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Celebrate Mashable #SMDay in DuPage Cancelled

    Barbara Rozgonyi
    18 Jun 2014 | 6:09 am
    UPDATE Thanks to everyone for their interest! With severe Inclement weather on the way, we’ve decided to cancel the event. Who would want to go out in this??? The National Weather Service is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Holtz Communications + Technology | Blog

  • FIR Interview: Melissa Agnes and Gerard Braud debate “going dark” with social media in a crisis

    shel@holtz.com
    21 Aug 2014 | 6:32 am
      Social media has become a standard component of crisis communication efforts. In an August 6 blog post, crisis communications and media training consultant Gerard Braud of Braud Communications argued that there could be crisis situations in which institutions would be best served by taking down their Facebook page or other social media outposts. Looking at the flood of negative, critical, and even outrageous comments left to Emory Healthcare’s Facebook page after the hospital began treating an Ebola victim, Braud concluded, “Sometimes in a crisis, you may find that it is in…
  • The Hobson & Holtz Report - Podcast #769: August 18, 2014

    shel@holtz.com
    18 Aug 2014 | 6:44 am
    New FIR interview coming this week with Gerard Braud and Melissa Agnes, authors of posts with conflicting views of using social media in a crisis; FIR Podcast Network host Chuck Hester appeared on TWiT’s The Social Hour as a LinkedIn expert; alert to IABC members: servers suffered a cyber-attack, no passwords or credit cards compromised, make sure your virus protection is up-to-date asks Executive Director Carlos Fulcher; Quick News: Marking ten years since episode one of Adam Curry’s Daily Source Code and the beginning of podcasting, Snapchat is more popular than Twitter amongst…
  • Friday Wrap #114: Edelman apologizes, Yelp goes video, Reddit demands permission, Yo takes on email

    shel@holtz.com
    15 Aug 2014 | 6:41 am
    Wikimedia Commons image couresty of Achim RaschkaThe Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow. News Edelman is sorry for Robin Williams post—PR giant Edelman has issued a formal apology for a blog post by Lisa Kovitz, executive vice president of media relations strategy, in which the comedian’s death was deemed an…
  • FIR Live: Language Translation for Communicators

    shel@holtz.com
    14 Aug 2014 | 11:15 am
    Photo: (c) CanStockLanguage translation has bedeviled communications and PR practitioners forever, but the rise of digital media has complicated the situation in a number of ways. The requirements for producing content right now have led to a need for almost instantaneous translation while access to the Internet has introduced languages spoken in regions that weren’t previously participants in the economy. Joining FIR co-host Shel Holtz to explore the various dimensions of language translation as a dimension of communications are… Renato Beninatto, chief marketing officer for…
  • FIR Interview: Outbrain’s Jeff Pyatt on Outbrain, Content Marketing, and Native Advertising

    shel@holtz.com
    13 Aug 2014 | 1:57 pm
    Among the various classes of native advertising as defined by Edelman’s Steve Rubel, you’ll find “paid syndication,” in which “sponsored posts, articles, videos, slideshows and information graphics from corporations appear within the news section.” Rubel includes Outbrain among the examples of companies that “sprinkle sponsored links into a company’s earned or owned media in the footer of related news articles.” Indeed, that’s precisely Outbrain’s approach. With dozens of algorithms that analyze user habits, Outbrain delivers a…
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    Bad Pitch Blog

  • At A Loss For Words

    Richard Laermer
    14 Aug 2014 | 7:37 am
    The following pitch was received by a journalist friend of mine yesterday.  I will not comment on it.  I guess this is why Kevin and I started this blog in the first place. Read at your own risk."Robin Williams’ tragic death leaves consumers at high risk of identity theft. The 1.2 billion people already endangered from the massive Russian hacking just got more vulnerable as identity thieves lure curious citizens with links promising details about Robin Williams.Cyber security expert Steve Weisman, founder of www.scamicide.com, author of Identity Theft…
  • Is Soft Language Killing Your Pitch?

    Kevin Dugan
    7 Aug 2014 | 10:40 am
    We just paid homage to Ernest Hemingway for his support of simple, clear and effective writing. Add George Carlin to the list of talented individuals reminding us to write tight. The infamously expletive-wielding Carlin could be the NSFW poster child. So does that make him the worst possible role model in this situation? Before you decide, consider the phrase he invented...soft language "American English is loaded with euphemisms -- because Americans have a lot of trouble dealing with reality. So they invent a kind of  to protect themselves from it. And it gets worse with every…
  • Hemingway App Fights Bad Pitches

    Kevin Dugan
    23 Jul 2014 | 1:03 pm
    When it comes to media relations, the analogy about a chain only being as strong as its weakest link applies. Your media list may be solid, but if your pitch is ham-fisted it doesn't matter. This applies to the entire cycle.The Hemingway App is one tool you can use to make sure your pitch is as simple and clear as possible. As you'll see below, it points out the readability of whatever you cut and paste into the site, or you can compose on the fly. It also tracks long, complex sentences, passive voice and other common errors.Unclear writing is color coded and the app gives tips on how to…
  • Headline Clickbait: PR Science or PR Fail?

    Kevin Dugan
    25 Jun 2014 | 10:23 am
    A scan of current events this morning brought me to a news story angering me enough that I didn't need my morning coffee. Couple Killed After Posting Sunset Picture to InstagramTo be clear, it's not the (tragic, local news) story that aggravated me. It's the misleading, headline clickbait that pulled me into the article. I'm interested in Instagram, and the odd nature of the headline lead me to believe it was being served up by The Onion.  It's not a parody story. So I've re-written it below for accuracy.Couple Killed THREE HOURS AfterPosting Sunset Picture to Instagram. My…
  • Will the World Cup Bring Ambush Marketing, Newsjacking & PR Stunts?

    Kevin Dugan
    10 Jun 2014 | 2:32 pm
    The 2014 FIFA World Cup in Brazil kicks off this week and Digiday assumes we'll witness some ambush marketing. Some might argue it comes with the territory for any large event on the world's stage.Ambush marketing is a bit like hijacking the news, something we've discussed in the past, wherein a brand capitalizes on a seemingly unrelated topic to promote itself.Below is another example of news jacking, also from Brazil.Count Chiquinho Scarpa, an eccentric, Brazilian billionaire, burying a Bentley created a lot of outrage before the bait and switch was revealed. And luckily for all involved…
 
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    Denver PR Blog

  • Great Moments in Journalism

    Jeremy Story
    21 Aug 2014 | 9:45 am
  • Capital City Adds Senior Writer/AE

    Jeremy Story
    15 Aug 2014 | 9:08 am
    Capital City Public Relations has hired Liana Orenstein as a senior writer and account executive.
  • Blake Communications Adds Two

    Jeremy Story
    14 Aug 2014 | 9:53 am
    Blake Communications has added Kim Sporrer as a media relations consultant and Cristina Ceballo as public relations and social media coordinator. Sporrer formerly was with The Women’s Foundation of Colorado and the Humane Society of Boulder Valley, and Ceballo is a recent graduate of the University of Colorado at Boulder.
  • Denver PR Veteran Co-founds Firm Focused on Marijuana PR

    Jeremy Story
    13 Aug 2014 | 9:11 am
    Marijuana consultant and political strategist Wanda James has teamed with TradeWinds Communications president Tracy Williams to form Cannabis Global Consulting, a firm that focuses “on assisting municipalities, corporations and elected officials to better navigate the rapidly changing landscape of the cannabis industry.”
  • #AskJameis Hashtag Backfires on Florida State

    Jeremy Story
    12 Aug 2014 | 12:13 pm
    Florida State University is the latest to learn that Twitter hashtag campaigns can go sideways quickly. Other examples: the NYPD, McDonalds, JPMorgan, Starbucks and the NFL.
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    Minnesota Public Relations Blog

  • Olive & Company announces the addition of five new employees

    Ryan May
    21 Aug 2014 | 11:32 am
    Marketing design agency Olive & Company has announced the addition of five new employees over the past year: Ben Oberg as account executive, Jessie Reagen as art director, Jonathan Sollie as graphic designer, Danielle Noyes as project manager and Katie Yohn as office assistant.            “The new hires strengthen our overall level of client service while further bolstering our studio’s creative talent,” said Tom Keekley, Olive & Company partner. “We’ve brought in several new clients over the past year, and we are taking…
  • PadillaCRT welcomes new chief creative officer, Heath Rudduck

    Ryan May
    21 Aug 2014 | 8:28 am
    Heath is joining PadillaCRT in their Minneapolis headquarters and brings a wealth of advertising and digital agency experience from his tenure as chief creative officer at Minneapolis-based ad agency Campbell Mithun, as executive creative director for Digitas in Boston and leadership positions at Tribal DDB, DDB Melbourne, Squib, Zivo and BBDO Interactive. Heath hails from Australia and began his career at Y&R.   As part of the leadership team, Heath will lead our 30-person creative design and digital team working across our six offices.  Heath’s arrival underscores the…
  • Job - Neuger Communications Group - PR Internship

    Ryan May
    21 Aug 2014 | 6:05 am
    Neuger Communications Group - PR Internship
  • PRSA Classics - Judges Needed

    Ryan May
    20 Aug 2014 | 7:51 am
    We are still in need of volunteers to judge the Phoenix Awards on behalf of our judging partner, the Georgia PRSA chapter. Judging needs to be completed by August 27 and we need 10 additional judges to meet that deadline. If you have time to help judge, please consider signing up here.As a reminder, the Classics committee partnered with the Georgia chapter for judging last year. It is time for our chapter to fulfill our end of the agreement and judge their entries. We are counting on PR professionals with their APR (and/or five years of industry experience) to make this happen. Judging will…
  • Job - Banner Engineering Corporation - International Marketing Communications Specialist

    Ryan May
    20 Aug 2014 | 7:14 am
    Banner Engineering Corporation - International Marketing Communications Specialist
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    Waxing UnLyrical

  • #measurePR Recap: Chatting with Heidi Sullivan

    Shonali Burke
    20 Aug 2014 | 5:00 am
    Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well. Here’s some of what we talked about: On the biggest changes Heidi’s seen in PR thus far: A2:#1: End of news as an event: News is now…
  • Monday Roundup: Attitude

    Shonali Burke
    18 Aug 2014 | 5:00 am
    Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude. Image: aussiegall via Flickr, CC 2.0 1. The Collaborative Economy is for Business to Business Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Jeremiah Owyang discusses how businesses are…
  • Happy Birthday, India

    Shonali Burke
    15 Aug 2014 | 5:25 am
    It’s been a tough week. Not just for me, for all of us. And with so much sadness, and tragedy, and violence in the world today, I really don’t have it in me to pontificate about PR right now. However, it also happens to be Indian Independence Day. Which means, despite all the horrors in the world, there is something to celebrate. This video is a few years old, but gosh, it should put a smile on your face… even if you’re not Indian, even if you don’t know the Indian national anthem. Yes, she goes off-key once or twice, but she’s four (ok, was four). So:…
  • On Public Relations and Taking Out the Garbage

    Kirk Hazlett
    13 Aug 2014 | 5:00 am
    I recently had a “talk ’em off the ledge” conversation with a young friend who has just passed the half-year mark with a big-city PR firm. She had targeted this particular firm because its focus and client mix mirrored what she had been passionate about in college, and she dove in with enthusiasm. Image: Nehama Verter via Flickr, CC 2.0 But, as those of us who have “been around the block” a few times know so well, nothing’s perfect, especially when it comes to working for a living, which I’ve talked about before. It was 10 o’clock on a Friday night.She was holed up in…
  • Monday Roundup: Secrets

    Shonali Burke
    11 Aug 2014 | 5:00 am
    Secrets everyone has them. Some secrets are good, some bad, and some hold the key to business success. This week’s roundup features seven posts from around the web that either focus on, or reveal hidden gems via, secrets. Image: Steven Depolo via Flickr, CC 2.0 1. You Are Being Tracked Online By A Sneaky New Technology – Here’s What You Need To Know Why: Online privacy is a valid concern in today’s connected world (yes, even for me). If you haven’t yet heard of “canvas fingerprinting,” you’ll want to read this post from Joseph Steinberg.
 
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • 1986 O'Dwyer's PR Firm Rankings - #tbt

    21 Aug 2014 | 7:12 am
    For Throw Back Thursday, take a look at the 1986 O'Dwyer's PR Firm Rankings as Hill+Knowlton led the charge with just over $100M in billings. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Chicago Pension Fund Wants PR Education

    21 Aug 2014 | 6:46 am
    The $10.8B dollar pension fund is calling on PR firms to develop a media relations strategy for local, regional and national outreach. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Nevada Reviews Tourism PR

    21 Aug 2014 | 4:55 am
    Nevada is in the final days of accepting proposals for its tourism marketing account, handled by Burson-Marsteller until July. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • FTI Woos Weber Shandwick PA Head in London

    21 Aug 2014 | 2:53 am
    Alex Deane, head of public affairs for Weber Shandwick and a former aide to now-Prime Minister David Cameron, is moving to FTI Consulting's strategic communications operation as managing director in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Mary Kay Casts Webb to Lead Comms, CSR

    21 Aug 2014 | 2:43 am
    Crayton Webb, a Dallas TV journalist turned PR pro, has taken the reins of corporate communications and CSR for beauty products direct marketing giant Mary Kay. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Shankman Blog

  • Because Some Guests Asked For It: The Story of The Ritz-Carlton Mobile App

    18 Aug 2014 | 5:44 pm
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I spent the past weekend at The Ritz-Carlton Naples Resort, in part to celebrate my wife’s birthday, and in part to get a first look at their new mobile app that launched today. First, the app. It does everything you’d expect it to do and a bit more. From fresh towels or a shoeshine in your room to a request for chicken fingers by the pool, the app takes care of it all. With one touch, it’s very, very easy. My favorite part was pre-check-in and mobile check out, allowing me to simply show up and get…
  • On Why Self-Doubt is a Waste of Time

    14 Aug 2014 | 7:23 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I'm a skydiver. I apply that term with a very large grain of salt, in the respect that I'm a skydiver in that I fall from a plane, flail around in the air like a sack of 40 potatoes, pull a hackey from the back of my rig, and a jumble of fabric opens above my head. I then make my way to the vicinity of where I'm supposed to land, and usually fall flat on my face as I hit the earth. So yeah, I suppose I'm a skydiver, in the broadest sense of the word. Then, there are skydivers.
  • An Example of Injecting Fun Into Your Brand: United Airlines

    1 Aug 2014 | 5:59 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?TL:DR: You can work on changing your brand all you want. But before that'll help you, you need to fix the fundamentals, as well. Here's a quick example of a company doing both. What's the most boring part of airline travel? For me, the safety video. United's previous video hadn't been changed in years, and I could literally recite it from memory. I usually do, and it usually freaks out my seatmate. Anyhow, United launched a new safety video today, and it's pretty awesome. It's awesome…
  • The Ghost Pepper Beef Jerky Challenge

    24 Jul 2014 | 8:07 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Every one in a while, a company reaches out to me and says "Hey, we have this product you should try, can we send it to you?" I usually decline, more often than not, the product doesn't fit into my number one rule, which is, "will using this and talking about it help my audience?" This time, though, I figured I could record myself trying it out, and if nothing else, you'd enjoy it. Enter "Stick in a Box," a company that will send you a monthly supply of Beef Jerky. All different…
  • Stop Being the Smartest Person in the Room

    9 Jul 2014 | 7:22 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I was fortunate enough to be invited to a dinner last night, where I joined 15 people in eating some great food at CraftBar, and listening to Neil Golden, former CMO of McDonald's, as he dropped some serious knowledge on the dinner table. What struck me most about this dinner was that everyone there (except Neil) was a founder or CEO of a company. They were all in varying stages of startup, and it was amazing to hear their stories. Over the course of a few hours, I realized something really interesting - I was…
 
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    Voce Communications

  • Voce Student Weekly Reading 8/19/14: Pinterest Adds Messaging, Brands Offer Exclusives on Snapchat and More

    Whitney Gonzalez
    19 Aug 2014 | 1:30 pm
    Social Media Start a conversation about a Pin “…now, when someone shoots you a Pin, you’ll be able to reply with a message or send a Pin back! More good news: you can also send Pins and messages to multiple people. Say you’re organizing a camping trip with friends—try sending Pins to the whole gang so you can figure out where to go and what meals to make. If you need a reminder of who’s bringing what, just pull up the conversation right from your notifications.” Voce Insight – Adding a messaging feature will certainly encourage users to spend more time on the…
  • Voce Student Weekly Reading 8/12/14: Twitter Testing Abounds, Facebook Ditches Like-Gating and More

    Whitney Gonzalez
    15 Aug 2014 | 7:30 am
    Welcome to the Voce Student Weekly Reading, your guide on the latest communications industry trends, job listings and career information. It’s everything you need to know to go from aspiring communications professional to interview-ready applicant! Social Media Your Twitter Feed May Soon Be Filled With Accounts You Don’t Follow “The social platform, which is known for subtly trying out new features among a small pool users, is experimenting with its core feature: the follow system. This week, a Twitter user reported seeing tweets in his feed from an account he didn’t follow,…
  • Voce’s 2014 CES Media Dinner

    Matt Podboy
    10 Jan 2014 | 4:00 pm
    As in years past, Voce Communications marked another CES with its Annual CES Dinner, a gathering of Voce clients, employees and the top tech journalists in the industry. Far away from the crowds at the Las Vegas Convention Center, the event offers a reprieve from the CES hustle and bustle, while providing a chance to spend time conversing with peers and catching up with friends over great food and drink. This year, the lounge at Koi inside Planet Hollywood was taken over by our clients from PlayStation, Applied Materials, Sony Entertainment Network and SanDisk,  with more than 30 tech…
  • Remembering Amelie

    Voce Nation
    15 Aug 2013 | 10:26 am
    In memory of Amelie LeMoullac, one of our beloved family members here at Voce/Porter Novelli. We miss you dearly. We will miss your smile, your humor, your wit and your friendship. You are irreplaceable and unforgettable. Our thoughts are with Amelie’s family and friends.
  • Introducing PNConnect

    Voce Nation
    9 Jul 2013 | 9:43 am
    (NOTE: This was originally posted on the PNConnect Blog) For several years now we’ve been working with some of the biggest brands in the world on the execution of their digital strategies. Our focus has always been on the new ways we could help our clients create business value, be that for the purpose of increasing awareness, driving engagement, acquiring customers, cultivating loyalty or, as was most often the case, all of the above. Over the years, how our clients departmentalized our work would admittedly fluctuate: sometimes it was defined as social media marketing, sometimes digital…
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    PRNewser

  • Brooklyn Firm Does Free Work to Attract Talent

    Patrick Coffee
    21 Aug 2014 | 11:41 am
    Today Brooklyn-based boutique firm Praytell Strategies announced the launch of its Passion Project, in which the company will offer up to $30,000 in varied services to non-profit applicants each quarter. Of course all agencies are familiar with the benefits of pro-bono work in terms of building on reputation, expanding client rosters and scoring a few media mentions. The Praytell project, though, is unique in a few ways — first being that it was inspired by the work of the MAC AIDS Fund (a Praytell client). We spoke to founder/CEO Andy Pray to find out more. (more…) New Career…
  • Anthropologie Brings Us ‘Nipplegate’

    Claire Daniel
    21 Aug 2014 | 9:25 am
    Anthropologie shopper Ingrid Wiese Hesson recently spoke to CBS news about an unfortunate (and illegal, according to California state law) incident she experienced at the chain’s Beverly Hill’s store, which she is calling “nipplegate.” Here’s the story: After spending $700 dollars on “breastfeeding friendly” clothes, Hesson sat down to breastfeed on one of the stores plush vintage chairs. Before long, she was approached by a manager, who said “I’m here to escort you to the ladies’ room so you can finish breastfeeding…” When the manager opened the door…
  • Should Small Businesses Handle Their Own PR?

    Patrick Coffee
    21 Aug 2014 | 9:00 am
    In a guest post last week, Sarah Rose reminded us that freshly launched startups don’t necessarily need PR assistance…yet. A New York Times story from earlier this week makes the same point for small businesses, claiming that most of them don’t need third-party PR at all. Robert J. Moore’s five points read like a promo primer of sorts… (more…) New Career Opportunities Daily: The best jobs in media.
  • A Pumpkin Spice-Flavored Summer? The Too-Early Trend Making Us Crazy

    Elizabeth S. Mitchell
    21 Aug 2014 | 8:03 am
    As has been made abundantly clear in previous posts about the pumpkin spice marketing craze, this PRNewser writer loves Fall. Like, really, really loves it. As a New Englander, there’s nothing more magical to me than a crisp October morning kissed by the scent of fresh apples, piles of leaves, and — yes — my mug of pumpkin spice tea. I’m a sucker for the Autumnal marketing madness and I’m not sorry. But though I may be a full-fledged Fall-ophile (is that a thing? I’m making it a thing), even I know there’s a time for nutmeg and Jack-O-Lanterns, and it…
  • Mike Ditka on Daniel Snyder’s PR Problem: ‘What’s All the Stink?’

    Shawn Paul Wood
    21 Aug 2014 | 7:20 am
    Funny how he’s looking away from this Redskins situation too. Some people are celebrated for their lack of — or complete disregard for — a filter. If you want a true opinion, one without all the flowery crap, just holler at people like Donald Trump, Rosie O’Donnell, Sophia from The Golden Girls, or any uptown socialite with a little booze intake. The NFL has someone like that: Hall of Famer, beloved coach and current ESPN broadcaster (for now) Mike Ditka. For many months, people have stepped to one side or the other regarding whether the Washington football team needs…
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    PR Fire

  • SecureForce sees rise in trade

    Katina
    21 Aug 2014 | 7:14 am
    Long established security company SecureForce has seen a large rise in jobs following the launch of a new website. SecureForce UK, based in Newton Abbot, provides a range of security measures from security officers and guards, event security, to house sitters and static guards plus hi-tech security such as intruder alarms, fire alarms and access control. Now, the company says its business has increased significantly since the launch of the new site from website design and marketing company Insignia Creative. “Prior to Insignia, we had a small one man band doing our website and we…
  • Savon Sanomat gets Hot off the Press with ONELAN

    marionbourne
    21 Aug 2014 | 7:04 am
    ONELAN is delighted to have been shortlisted as a finalist in the AV Awards 2014 in the Digital Signage Project of the Year category for two projects: with Vanti for the Library of Birmingham, and with Allen Creative for the Tesco Café Digital Menu Solution. Savon Sanomat is a morning newspaper published in Kuopio, Finland. The newspaper’s offices are becoming digitalized; in particular the newspaper wanted the traditional headline posters to be digital rather than printed. Savon Sanomat wanted to maximize brand visibility near large customer flows. Savon Sanomat contacted Finnish…
  • Dustcheck Are Proud To Announce That Service Engineer Stephen Rogers Is Now P601 Accredited

    mediaheads
    21 Aug 2014 | 6:52 am
    Committed to providing quality training to all employees, Dustcheck Ltd in Fenton would like to congratulate Service Engineer Mr Stephen Rogers on receiving his P601 accreditation. This certificate proves that Mr Rogers can perform ‘Thorough Examination and Testing’ on Local Exhaust Ventilation (LEV) systems to a recognised standard. Aftermarket Manager Katie Sawyer said “On behalf of everyone at Dustcheck, I would like to congratulate Stephen on his accreditation and am pleased that all his hard work has been rewarded.” The formally recognised qualification is in-line…
  • Students Manage Their Future Career in Engineering

    smallpeicetrust
    21 Aug 2014 | 3:02 am
    Thirty-eight students, aged 15 to 17 from schools across the UK, recently attended the ECITB Project Management course from 28th to 31st July at the University of Reading. The residential programme was designed through a partnership between The Smallpeice Trust and Cranfield University, and was financially supported by the Engineering Construction Industry Training Board (ECITB). Students were given the opportunity to discover their potential as project managers as they worked alongside real-life project managers to learn about this essential multi-faceted discipline. Within the field of…
  • Daniel David’s solo single ‘Me an U’ released 28th August

    QuiteGreat3
    21 Aug 2014 | 2:07 am
    Single written after chance meeting with pop singer Cheryl Cole in a London night club Hailing from East London and the creator of gritty dance pop tracks, Daniel David is no stranger to music industry success. He was part of an urban music group with none other than Labrinth, Daniel has played huge stages, such as the Radio 1 Big Weekender in front of 70,000 people, as well as winning an Urban Music Award for Best Video and being nominated for a MOBO – losing out only to JLS. Now working on a solo career, his new single ‘Me an U’ is a bass heavy, infectious tune inspired by…
 
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    Brian Solis

  • Your Workforce is Disengaged: Here’s What To Do About it

    Brian Solis
    13 Aug 2014 | 8:09 am
    Change is in the air. With disruptive technologies hitting businesses from the outside in and the inside out, how companies invest in technology and ultimately how people use it to get work done is under significant re-evaluation. At the same time, the rising workforce clash between older and younger generations is also pushing HR to radically reform management processes and education programs. Indeed, change is the air. In fact it’s imminent. But change is never programmatic nor is it ever easy.  And, all too often, change is a reactive response to areas of disruption rather than a…
  • Made in Detroit: How Shinola’s Good Ole Fashioned Business Values Outperform the Status Quo

    Brian Solis
    7 Aug 2014 | 6:32 am
    You don’t know shit from Shinola. Ever heard that saying before? This World War II era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on the main stage. He’s not only the president of a thriving lifestyle company contributing to the resurgence of Detroit, he’s also incredibly genuine and humble. More so, Panis is building a business that’s focused on people,…
  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
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    Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency

  • Pizza Hut hopes new Product PR will change Trends

    Ronn Torossian
    21 Aug 2014 | 7:57 am
    Pizza Hut used to be the ubiquitous All American pizza chain. The stores were everywhere, and the food was good enough to sit down and enjoy it. But now the chain has been losing money for seven straight quarters. Even the addition of Wing Street couldn’t salvage sales,
  • Planning a startup? Prepare to take notes!

    Ronn Torossian
    13 Aug 2014 | 8:31 am
    No matter where you hang out a shingle or what your area of expertise happens to be, there are several truths all startup entrepreneurs need to know, says Ronn Torossian. Some of these can be learned by experience, but any of them, if ignored, [...] The post Planning a startup? Prepare to take notes! appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
  • GM Fighting Back Against “debacle” Claims

    Ronn Torossian
    7 Aug 2014 | 9:12 am
    In report after report, describing the recent issues GM has been working through, the word “debacle” has come up again and again. While most may not be able to precisely describe that term, the term carries with it an ominous “implied meaning” that Ronn Torossian says, is in many ways, [...] The post GM Fighting Back Against “debacle” Claims appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
  • Is the Big Screen Finally Feeling the Competition?

    Ronn Torossian
    4 Aug 2014 | 7:43 am
    Spoiler alert! What you are about to read may not answer all of your questions about effective entertainment PR, but it will tackle one of the most pressing challenges entertainment marketing professionals are having to address [...] The post Is the Big Screen Finally Feeling the Competition? appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
  • Basic Steps to Improve Your Personal PR

    Ronn Torossian
    28 Jul 2014 | 7:12 am
    Public Relations is For Everyone One of the key methods of maintaining a successful image for your business or personal pursuits is to have a decent grasp of how Public Relations work. Managing Public Relations is an important facet of several different career fields, [...] The post Basic Steps to Improve Your Personal PR appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
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    PR Couture // Fashion PRPR Couture // Fashion PR

  • PR Couture is Looking for New Writers + Agency Directory End of Summer Special

    Crosby
    21 Aug 2014 | 8:30 am
    A quick bit of end of summer housekeeping! Fall is just around the corner and we're looking for a few new fashion public relations experts to add to our rotating roster of contributing talent! We're looking for PR agency owners, senior level publicists and fashion marketing consultants who can commit to contributing a minimum of two posts a month to the site. We consider our writers part of the family and do everything we can to support! Contributors get access to a private writer's-only Facebook group for special opportunities and to connect with other writers and the PR Couture team, a…
  • Have You Created a Strategic Event Partnership, Lately? (Here’s How)

    Nancy
    20 Aug 2014 | 7:34 am
    Strategically partnering with other brands, especially on events, can help turn a lackluster event into a star-studded affair. Not to mention that there is power in numbers, banding together can help encourage press interest and you can combine PR efforts and share contacts for greater reach.  The occasional partnership, whether its with a local fashion magazine, a jewelry designer to accessorize your line, a fashion photographer working on her portfolio or up and coming club looking to make its name as the must-go venue, sponsorships and collaborations exposure your brand to new audiences,…
  • Fashion PR Girl August Wish List & Shopping Guide

    Crosby
    19 Aug 2014 | 8:30 am
    As summer heads to an end, I'm firmly ensconced in playful finds like a new bike, the casual nostalgia of Van's, and favorite books that fit on a t-shirt. What are you in the mood for these days? 1. The perfect plunge. I think I love you. Debbie Dress by Last Night, $52 2. San Francisco based Mozie Bicycles, formerly known as Mosi Bicycles, have blown me away with their current vintage, European-inspired collection. Marc by Mozie, $1199 3. Tangle free ear-buds means less time warming up for a run doing the "untangle shuffle," and more time actually running. A goodish thing I…
  • Destroyed Denim Makes a Comeback, The Best of the September Issues, and Learning To Gain Perspective

    Molly Biesanz
    15 Aug 2014 | 3:30 am
    Twitter has been encouraging celebrities to tweet one another, do you think it's a good idea? (via Mashable) Why women dominate PR. (via PR Daily) Destroyed denim is making a comeback, are you happy with the trend? (via Fashionista) Why being able to gain perspective is so important when working in PR. (via NYC PR Girls) This superstar is coming out with another line for MAC cosmetics. (via Independent) Sneakers are making a huge statement this fall. (via Style) It's that time of year again, the stages of packing for college! (via HerCampus) The best things under $500 in the coveted September…
  • Back to School: 10 Tips for Newly Declared PR Majors

    Danika
    12 Aug 2014 | 4:13 pm
    Class is back in session and you have finally decided that PR is your calling. Here are ten tips for public relations majors that will get you the grades and the job. Define your morning (or late-night) reads Being informed will give you an added advantage in class and in your career. Create time in your schedule, between classes, work and homework to read PR and marketing news and tips available on sites like PR Daily, PRWeek (most articles are paid, but some are free), Social Media Explorer, and Mashable. These are all great sources to learn about how current events are impacting in…
 
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    Mark My Words

  • Call of Duty propaganda is Goebbels for new age

    Mark Borkowski
    21 Aug 2014 | 2:02 am
    For a split second I thought I was watching an episode of Homeland. The slaughter of the American journalist was styled with HD cameras using an arid backdrop straight from Breaking Bad. From the very beginning, Islamic State (IS) understood the culture they wanted to undermine and the need to create emotion among the crowd in doing so, and they are masterful at it. The past 24 hours has ushered in a new age for sadistic and sophisticated propaganda. In a Call of Duty era, the video employed the highest level of technical expertise, thought-through location and almost certainly an autocue to…
  • So what exactly IS reputation?

    Mark Borkowski
    19 Aug 2014 | 8:41 am
    We need to get used to the fact that these days there is no fixed mark on reputation.  Along with the Buzzfeed generation comes the hint that the old media traditions fail, with short form memes feeding the wires, and less emphasis on the elongated and researched story.  Brands and individuals must become comfortable with their imperfections and vulnerabilities because we have a crowd and a ‘can know anything’ psyche, where reputations are savaged in an instant and often with no grounding in reality.  The emotion of the crowd gathers momentum and careers along gathering falsehoods…
  • Scottish independence debate: ‘Salmond’s PR advisers should hold their heads in shame’

    Mark Borkowski
    6 Aug 2014 | 3:41 am
    Two hours that could change Scotland in a big TV debate. It’s big stuff. But as I settled down to watch Tuesday’s referendum TV showdown, I was slightly apprehensive. Would it be the much hyped game changer? Could it really be that good? Did someone mention Don King? This time it’s Alex Salmond versus Alistair Darling – independence versus the Union. Would the wedding limo chauffeur thrash the golf club accountant? A game of PR – cat on cat action. The referendum facts are fixed; the herd understands the nuances of a now familiar script – EU border controls, currency and all…
  • “Only the dead have seen the end of war…”

    Mark Borkowski
    6 Aug 2014 | 3:28 am
    They said it would be over by Christmas. But its horror was prolonged for four years, devouring a generation in suffering and slaughter. Anyway, I decided that today, on such a glorious summer day, I would make time for quiet reflection. Most of us spend too much time on what is urgent and not enough time on what is important. This short blog is my priority, fuelled by a desire to mull and consider as the world re-absorbs the magnitude of the outbreak of World War One. My focus is on two lost souls I am entwined with who perished in the hideous conflict, as the flaming winds of this gruesome…
  • Common sense is NOT always so common.

    Mark Borkowski
    31 Jul 2014 | 9:58 am
    So was it a case of hope over reality after all? Secret Cinema will go ahead finally with founder Fabian Riggall admitting that it was his determination to go ahead that was responsible for the catastrophic last minute cancellation. It’s a story that says a lot about leadership, decision making and business growth. Then also common sense and communications in a crisis. Let’s face it, things do go wrong. But Secret Cinema got it wrong, underestimating the passions of their audience and what they needed to hear. The question here is how do you deal with the responsibility that growth and…
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    Deirdre Breakenridge

  • How to Get Ahead in PR and in Business

    Deirdre Breakenridge
    20 Aug 2014 | 5:39 am
    I spent a good part of last week in Orlando at the Florida Public Relations Association (FPRA) Annual Conference. After my session concluded, there was one question, which stood out in my mind. I was so pleased to have a young professional approach me to ask, “How do you get ahead in public relations and in business? Answering this question is a way to think about where you are going professionally and how to propel yourself forward in your career.  Here are the tips and best practices that I shared: Never Let Them See You Sweat. Whether you’re in PR or any industry, you will spend a…
  • Guest Blog Post: What Does Being a Millennial Really Mean?

    Deirdre Breakenridge
    7 Aug 2014 | 11:49 am
    A Guest Post By Drew Slater It seems more and more businesses are trying to figure out Gen Y aka Millennials these days. First off…what is a Millennial? Some countries define the generation as anyone born from 1980 to the early 2000s; however, in the U.S. and the U.K. it is defined as anyone born from 1980 to the early 1990s – we’ll go with that one. As someone who is a Millennial, I want help businesses figure us out. I think there are some misconceptions out there, but in all seriousness…we are pretty awesome. (I may be biased.) Now, let’s think about this for a second. What does…
  • Part II: Finding The Time To Treat Every Meeting Like a First Interview

    Deirdre Breakenridge
    28 Jul 2014 | 8:11 am
    Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives. Of course, treating every meeting as if it were a first means more time and effort on your part. However, the extra energy equates to better relationships and more opportunities post meeting. If you’re wondering how to find some extra time, here are a few tips to uncover additional minutes in your day: #1: Stop checking email every five minutes. Determine…
  • Part I: Treat Every Meeting Like a First Interview

    Deirdre Breakenridge
    23 Jul 2014 | 10:09 am
    This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview.  A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting. You may choose to research through a Google search, finding articles, accessing the website, reviewing other interesting materials and checking out social media profiles, if you can access them. The exercise helps you learn about the people and the company culture. Your…
  • PRStudChat Summertime Learning Opportunity for PR Students

    Deirdre Breakenridge
    14 Jul 2014 | 5:02 pm
    While summertime may mean a break from the classroom, ambitious students and professionals understand the importance of learning every day. Public relations students, professionals and educators will gather together on Wednesday, July 16th at 8:30 p.m. ET for a Twitter based discussion on how to leverage social media for a career in public relations. Topics that will be discussed with the PRStudChat community include: How have you used social media to build professional relationships? What brands do you admire most in the social space? What are your favorite social platforms? Do you use these…
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    Solo PR Pro

  • #SoloPR Topic Chat Preview: Health Insurance

    Kellye Crane
    21 Aug 2014 | 5:00 am
    Next Wednesday, August 27, at 1-2 p.m. Eastern time (10-11 a.m. Pacific), we’re looking forward to our first #SoloPR Topic Chat on Twitter (Never participated in a Twitter chat? Here’s how!). We’ll be addressing one of the most vexing challenges facing many solo and small businesses: health insurance. Our guest will be Angus McRae, a 25-year veteran insurance broker who is extremely knowledgeable on the Affordable Care Act (ACA) and specializes in providing individual health insurance, from both private insurers as well as healthcare.gov. The questions for this chat will include: 1.
  • The Best Tools For Consultants to Manage and Promote Your Business

    Kellye Crane
    19 Aug 2014 | 5:00 am
    Welcome to the next installment of Solo PR Pro’s Tool School series! Designed to fight overwhelm, all this month we’re offering specific recommendations for services that are cost-effective for indies, and aren’t enterprise-focused or overkill for our needs. Last week, we talked about the tools that can help you with your client work, but don’t neglect your own business! Enhance your profitability with the tools below. Most of the tools listed here are free, though some are paid and a couple (noted with an asterisk*) are affiliate links that earn Solo PR Pro a commission, which help…
  • Chat re-cap: Disclosures and Other Sticky Situations

    Kellye Crane
    14 Aug 2014 | 5:00 am
    On the second Wednesday in August, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On August 13, we weighed in with opinions and insight on the following topics of interest: Do you do rush projects? How do you decide whether to take them, and how do you charge? If you have two different client prospects that are competitors, do you tell them? The Tony Stewart/NASCAR situation is another sticky one for sponsors- how would…
  • 54 Tools for PR and Digital Success

    Kellye Crane
    12 Aug 2014 | 5:00 am
    Welcome to Solo PR Pro’s Tool School series! Designed to fight overwhelm, all this month we’re offering specific recommendations for services that are cost-effective for indies, and aren’t enterprise-focused or overkill for our needs. In this, our second installment, we focus on the tools that help digital and communications consultants accomplish great things for clients. While there are thousands of services in this space – many with steep price tags and unneeded features – the tools below (some with special discounts for Solo PR Pro members) are our favorites to help indies level…
  • Ultimate Guide to Productivity Tools

    Kellye Crane
    5 Aug 2014 | 5:00 am
    Welcome to Solo PR Pro’s Tool School series! Designed to fight overwhelm, all this month we’re offering specific recommendations for services that are cost-effective for indies, and aren’t enterprise-focused or overkill for our needs. First up, we look at Productivity Tools. Kick it into high gear with these 46 top recommendations for productivity tools that can help you be more efficient, effective, and shave time off your tasks! Most of the tools listed here are free, though some are paid and a couple (noted with an asterisk*) are affiliate links that earn Solo PR Pro a commission,…
 
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    Paul Stallard's PR Blog

  • Seven tips for an out of office message

    Paul Stallard
    5 Aug 2014 | 3:30 am
    One of my good friends always has an out of office on. Mainly because she is travelling a lot with work but I am now used to receiving one every time I drop her a line. Hers are actually pretty good and matched with FB and Twitter updates I can generally work out if I […]
  • @Bytenight needs you #ThamesValley

    Paul Stallard
    23 Jul 2014 | 4:11 am
    At a time when most people are thinking about their summer holiday and relaxing on an exotic beach I am thinking about sleeping rough in Reading on a potentially cold and wet October night. Why would I be doing this? Well because I am a supporter of the fantastic charity event Byte Night that supports […]
  • Timekeeping tips to reach the top

    Paul Stallard
    23 Jul 2014 | 1:22 am
    I was sat on the exercise bike at the gym (honestly, I do go sometimes) and instead of pushing myself to feel the burn I was being a bit lazy and reading the June issue of GQ. One of the articles really caught my eye. It was by Paul Henderson who had interviewed five eminent […]
  • PR Week 2014 Shortlist – my experience as a judge

    Paul Stallard
    22 Jul 2014 | 5:21 am
    This week PR Week announced their shortlist for the 2014 awards, which I am delighted to say Berkeley PR has been listed in the best technology category. The previous week I had been involved in judging the awards (not the one we were shortlisted in though!!). What an experience. About a month ago I was […]
  • Berkeley PR storms up PR Week Top 150 league table

    Paul Stallard
    14 Jul 2014 | 6:09 am
    PR Week has launched the PR Week 150 league table which celebrates the top 150 PR consultancies in the UK. Last year my agency, Berkeley PR, recorded a high place of 80 which we were all really proud of. This year we rocked in at 68! That is a whopping 12 places we have jumped. […]
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    Everything PR

  • Brutally Foolish PR Move Puts Hotel in Hot Water

    Cary Leibowitz
    20 Aug 2014 | 9:12 am
    It might end up being one of the most misguided PR mistakes of the year, and by now it’s likely you have heard about Union Street Guest House … but for all the wrong reasons. The hotel, located in a prime location on the Hudson River, decided it would be a stellar idea to actually fine guests who made negative reviews online to the tune of $500 per incident. You read that right, $500 per comment… regardless of the legitimacy of the complaint. They may have continued with this bizarre gambit had the hotel not chosen to drop this fine on multiple guests at a single wedding ceremony.
  • When Business Battles Labor who wins the PR battle?

    Ronn Torossian
    19 Aug 2014 | 11:16 am
    Sometimes, when it comes to corporate or consumer PR, a win – even a legitimate win – is anything but a victory. Recently, labor advocates celebrated a major win after a federal agency said, when considering liability issues,  McDonald’s corporate operations can be combined – or considered together – with its thousands of franchisees. Ronn Torossian said these labor advocates are saying this ruling effectively changes the rules for thousands of small businesses. But, why is this scenario potentially a sticky PR situation for all involved? Because it is tied directly…
  • 3 More Industries that love Big Data

    David Steinberg
    19 Aug 2014 | 11:10 am
    There has been a ton of conversations and reams of articles written about how Big Data is benefitting the medical, financial, and insurance industry, as well as the public sector. But these are far from the only industries that are already benefitting from Big Data Analysis. It’s no secret that Utility Companies have begun switching over to digital “smart” meters. This allows those companies to better forecast load, reduce outages, and know when – or if – to expand or build additional plants. But with the new technology comes added complexity. Some reports have said these meters…
  • Ukraine Revokes Freedom of the Press for Americans?

    Phil Butler
    2 Aug 2014 | 12:51 am
    Yesterday an American journalist working for Russian TV (RT) was deported from western Ukraine while covering new protests over Petro Poroshenko’s call to mobilize military there. Shelling civilian populations using US aid is nothing compared to abridging the very core of American ideals… the right to speak freely.  What of Mercer University alumnist Alina Eprimian’s speak? Alina Eprimian, a producer for RT’s Ruptly, she’s been covering an assembly of local activists in the town of Rakoshyno, who are protesting the mobilization of Ukrainians to go and fight the…
  • Brandwatch Unleashes Twitter Hindsight

    Liliana Dumitru-Steffens
    31 Jul 2014 | 6:49 am
    Brandwatch, the UK company that offers maybe the most intuitive social monitoring tech anywhere, has just released a  full historical Twitter data feature. That’s right, Brandwatch users can now peek back into the first ever Tweets from 2006 with Brandwatch Twitter Hindsight. For marketing professionals or business analytics gurus out there in need to the ultimate social media monitoring flexability, looking back bast a couple years into Twitter has been near impossible. That changed today for the people who have cottoned to Brandwatch for scrutinizing what’s being said via the…
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    Blog | Stalwart Communications

  • GoGo SqueeZ’s rotten crisis communication approach

    David Oates
    15 Aug 2014 | 3:43 pm
    As a mom, I’m always interested in product recalls or issues related to baby products. I recently came across a post in a Facebook group that called out GoGo SqueeZ, a company that makes baby food pouches. The mother took to the company’s Facebook page and shared (with a photo) that one of the pouches contained mold and as a result of her son eating it, he was hospitalized. How did GoGo SqueeZ respond? With a big, fat delete. When I read this, I couldn’t help but cringe. A company should never delete a comment like this. It not only makes them look guilty from the start, but what’s…
  • Don't forget to keep trying the new things

    David Oates
    14 Aug 2014 | 1:51 pm
    I try to use my blog, every month, as sort of a, “here is what I am thinking this week,” type deal; sometimes what I am thinking gets published, other times, not. I spent my entire college life hearing about how communication majors need to be able to do multiple things, after they graduate. With that mentality, I tried to make sure that I was well familiar with a variety of skills, ranging from website design, to audio and video editing, to video production and more. I never knew how true that pointer would end up being until recently, after working on several different duties, the past…
  • PR men and the pink ghetto

    David Oates
    11 Aug 2014 | 9:12 am
    One of our interns is a young man and we were discussing how he is somewhat of a unicorn in public relations. The handful of men I know in the industry are primarily in leadership roles. Ever since this conversation, I've been thinking a lot about the role women play in PR and gone down a rabbit hole of articles surrounding the topic. Particulary NPR's "In Tech Marketing Jobs, Women's Successes are Rarely Recognized" referencing Whitney Wolfe's struggles with the dating app Tinder and the overall treatment of female tech publicists.  Another friend asked me if I'd heard of the "pink ghetto."…
  • Interested in starting a business? Try this first

    David Oates
    1 Aug 2014 | 7:13 am
    By David Oates I'm really intrigued by this, as I regularly get inquiries from entrepreneurs that tout venture as the next big thing (see "Why Kickstarter Campaigns Aren't a PR Slam Dunk Has anyone tried it? Entrepreneur Magazine - Jason Saltzman Introducing QuickMVP, A New Tool for New Ideas  Not every idea can be a real business. My granfather used to say, “If I had a dollar for every idea I had, I would be rich, and that would be some business.” We all have ideas, and tons of them. So what is it that gets us to take our ideas to the next level? How do we prove that our ideas would…
  • Remember the little guys

    David Oates
    24 Jul 2014 | 2:48 pm
    Major League Baseball recently held its 85th version of the All-Star Game, and if you were one of the 11 million viewers of the Midsummer Classic, you would have noticed how the telecast was centered on “big market” icon, Derek Jeter, shortstop for the New York Yankees. By the time the game was over, the difference in air time between content focused on Jeter and late San Diego icons Tony Gwynn and Jerry Coleman was glaringly obvious. In fact, there was no mention of the two local legends, nor any other late baseball icons who passed away this year. The public backlash, which came as a…
 
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    prTini

  • House Rules

    Heather Whaling
    20 Aug 2014 | 6:07 am
    Plenty of agencies offer traditional and digital PR services. So, what makes Geben different? It’s the “house rules” we’ve created and play by. These are the guiding philosophies that shape how we approach our work, interact with clients/partners, and support each other. These 10 rules provide context for decision-making. It’s how I evaluate personnel, clients, partnerships and internal interactions. Just in the last week alone, I’ve turned to the house rules for guidance when weighing difficult decisions. Interestingly. the decision was far less difficult…
  • Double-Shot: Facebook “Like-Gating” Edition

    Heather Whaling
    18 Aug 2014 | 8:56 am
    If you’re new to prTini, the Double Shot is a semi-regular feature where I highlight two people, tools or timely articles that I recommend. The goal? A quick read with helpful, actionable takeaways. Since Facebook announced its plans to ban “like-gating” come November (Need a quick vocab lesson? Like-gating is just a fancy way of incentivizing fans to like your page through contests, giveaways, etc.), I’ve seen an onslaught of articles about what the move means for marketers. But, only a few really caught my attention. I hope you find them helpful, too! Jon Loomer…
  • Social Media Policy Must-Haves + 17 Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    15 Aug 2014 | 6:55 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Product Hunt, PR Tools and My Advice for Startups 3 Cores of New Age PR: Is Tweeting Public Relations? 10 Social Media PR Lessons From #OITNB De-stress to Boost Productivity in Work and Life 21 Must-Haves in Your Social Media Policy How We Doubled Email Signups in 30 Days: Our Strategies to Get More Email Subscribers The End of the Facebook Like-Gate Era: What Marketers Need to Know 5 Ways Incredibly Productive People Master Their Inner Procrastinator I…
  • PR Pro’s Guide to Metrics and Measurement: Q&A with Shonali Burke

    Heather Whaling
    13 Aug 2014 | 4:30 am
    Yesterday, I moderated a panel on PR and big data at FPRA’s Annual Conference. While I was listening to the panelists – Adam Singer, Deirdre Breakenridge and Shonali Burke – share their insights and advice, I realized something: I could listen to Shonali talk about measurement all day, every day. Shonali and I have actually participated on a few panels and projects together, and I learn something new every time. So, I asked her to answer a few questions to share her smarts with you, too. Happy reading! What metrics are most important to you when measuring client campaigns?
  • The Weekly Cocktail: Google Analytics Edition

    Jeana Harrington
    8 Aug 2014 | 5:58 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  If you’re in PR, Google Analytics should be your best friend. (If not, you’re missing out on some seriously helpful insights!) That’s why this week’s edition of The Weekly Cocktail is all about using Google Analytics to improve your campaigns and PR efforts: Google Analytics 101: 5 Metrics for Public Relations 4 Google Analytics Features for Refining Your PR Campaign 3 Ways to Use Analytics to Improve Your Marketing While You Sleep…
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    theblueballroom

  • An Account Executive minute

    Sophie
    20 Aug 2014 | 8:19 am
    In my challenge to work my way through our office introducing our team one by one, I’ve chosen Dan Brown, our (not so new now) Account Exec – he’s a bright and brilliant chap, and a walking machine of quotes from The Office and Peep Show. What is your favourite thing about being an Account Exec (AE), especially agency side? I like the fact that I work with literally everybody in the company and that I’m rarely confined to one project. There are so many different things to do and as a ‘newbie’ to the industry, it’s always good to learn as much as possible. What has…
  • Infographics: take the direct route

    Robert
    19 Aug 2014 | 7:50 am
    The Panama Canal, completed in 1914, shortened the maritime distance between the American east and west coasts by 13,000 km. I know this because I saw it in an infographic created by my colleague Gaby. The canal is celebrating its centenary this week, and Gaby’s infographic filtered out the important information and presented it visually. It was all there: the history, the construction, the expansion, and the relevance for today’s ocean freight industry. All I had to do was get on board and watch the story go by as I scrolled through. So what is it I liked about the visual format?
  • Summer partys

    Dan Brown
    18 Aug 2014 | 8:55 am
    Last Friday theblueballroom celebrated its annual ‘Summer Soiree’. After months of planning and anticipation, the night was finally upon us. The weather was as precarious as ever, but fortunately the rain held off for our evening. As food was eaten, conversation and drink flowed. It was a great chance to meet everyone’s other halves and hear some rather amusing stories. The food and drink was rounded off with a friendly game of table tennis (which very quickly turned into a heated competition). The evening passed by incredibly quickly and before we knew it, it was midnight and our taxis…
  • The OoO. Get the message!

    Nicky Redmond
    15 Aug 2014 | 4:58 am
    I had quite an early holiday this summer, taking a week out at the end of June. I set my Out of Office and flew to Greece to have a total break from work. But I’m rubbish at leaving it all behind, and took some sneaky peeks at my emails on my phone whilst soaking up the sun by the pool. I did that until I had a firm email from Kate telling me firmly to turn the phone OFF. She asked me to stop responding to emails, assured me that everything was in control, that my projects were in the capable hands of my colleagues and the purpose of time off was to chill and forget work. She was absolutely…
  • Tunnock’s and their brand storytelling: Part 2

    Mike Willoughby
    14 Aug 2014 | 4:11 am
    Following on from Hannah’s blog about Tunnock’s and their brand storytelling, we decided to get in contact with the purveyors of “DAD’S BISCUITS – DO NOT TOUCH!” and send them the link to our post. In the previous post Hannah reflected on all of the recent media exposure for this well-loved brand, and wondered out loud why they were nowhere to be found on social media, other than pages set up by their own customers. Before I continue any further I must pause to examine this more closely (which vexes me deeply as there is a delightful development I am dying…
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    Sword and the Script

  • How to Get Ahead for the Young PR Account Executive

    Frank Strong
    12 Aug 2014 | 3:00 am
    by Frank Strong The salary would be a pay cut.  At $15,000 less than what I had previously earned that would translate to a difference of about $800 less per month. In an expensive city like Washington, DC, $800 was about what I paid in rent on my basement apartment.  The cut would hurt and I’d spend the next year or so living paycheck-to-paycheck, sweating the credit card bills and student loans I had racked up in graduate school. On the upside, this would be my first real gig at a tech PR agency.  It was my ticket into an industry where the perennial phrase “PR agency experience…
  • Infographic:  Nurturing the Gap between Marketing and Sales

    Frank Strong
    9 Aug 2014 | 3:00 am
    by Frank Strong Sometimes the things I learn in the Army are applicable in business.  A few years back I was fortunate to have been with a First Sergeant, the senior enlisted advisor for a company grade commander, who was king of the follow up. I hate following up. I cannot comprehend why sometimes people say they’ll do something and then do not. Often I do perhaps the worst – especially from a leadership perspective – possible thing:  I go make things happen myself. It’s a lesson the Army works hard at beating out of its green lieutenants. Some, like me, clearly should have been…
  • 5 Categories of PR Metrics Pros Should Measure

    Frank Strong
    5 Aug 2014 | 3:00 am
    by Frank Strong There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Today, there are enough analytical tools today to avoid wasting half of the marketing spend. The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics.  The report combined data from two surveys issued by three different organizations.  Eight-five percent of marketers said the pressure to demonstrate business value had increased this year over the previous year.  Such…
  • Infographic: A Short History of the Selfie

    Frank Strong
    2 Aug 2014 | 10:39 am
    by Frank Strong On a recent flight to visit family, I gave my 3-year-old my iPhone for entertainment.  She’s got a page on the phone devoted specifically to apps and games just for her (I highly recommend the PBS app).  She’s been able to navigate her way around the phone since she became strong enough to hold it. She didn’t play games however and I was surprised to discover she had learned a new skill:  The art of the selfie. Instead of navigating to her game page, she turned the camera on and snapped about 50 photos just like this one in just a minute or two. The selfie is clearly…
  • Small Business Negative Reviews are a Gift; Here’s What to Do

    Frank Strong
    22 Jul 2014 | 3:00 am
    by Frank Strong She was unhappy with a small businesses service, so she left a negative review.  She gave the business two stars in Google. The business owner was outraged by the review. “You will be hearing from our attorney,” he allegedly wrote in response. And there, in just a few paragraphs, one negative review went from zero to sixty in a game of chicken that isn’t likely to benefit the business.  It’s generally not a good idea fight with customers, let alone angry ones, and it’s downright dismal to do it in public. Sure, such a public debate might draw attention, but it’s…
 
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    Crenshaw Communications

  • You Need A PR Playlist!

    Marijane Funess
    21 Aug 2014 | 9:30 am
    You probably have one to work out by, you may have made one when your last romance ended, or for your last vacation. But have you thought about a PR-themed playlist? Herewith, we present our take on the first few songs that might make up an industry list, curated to represent prime times in a PR professional’s life. It’s all there: the highs of winning a piece of business or scoring an exclusive, and the lows of ending a client relationship or watching a competitor get the story that should have been yours. Feel free to download our choices and add favorites of your own.
  • 11 Blogging Tips For Busy Perfectionists

    Dorothy Crenshaw
    19 Aug 2014 | 6:48 am
    “I have no time.” “What would I say?” “How could I keep it going?” These are questions that staff, clients, and colleagues have asked about maintaining a business blog. And they’re all fair questions and objections. Blogging isn’t always easy. If it were, everyone would do it. And even though it may seem like everyone is, blogging has dipped a little since its heyday, and blogs aren’t quite the community hub that they once were. But as outlined in a previous post, “6 Reasons PR People Should Blog,” it has many personal and…
  • Making PR A Priority In The C-Suite

    Marijane Funess
    18 Aug 2014 | 8:26 am
    As PR execs strive to  keep public relations front and center with CEOs, consider some “prep work” that will make the case to decision-makers and keep smart, results-driven PR in the forefront. What  defines executive-championed work? Programs that support leadership goals, like enhancing corporate reputation and increasing sales or profits. Issues that resonate with the chief executive. To successfully sell in a PR campaign,  all of the above should and can be addressed in a proposal. Find out what matters to leadership. Some simple sleuthing will help determine leadership’s…
  • Seven Useful PR Hacks

    Marijane Funess
    13 Aug 2014 | 12:07 pm
    “Hack” has meaning for many communications pros beyond those dedicated to technology PR. Sadly, the word also appears with “PR” in many negative contexts, but that’s not our goal here. In the spirit of its most positive connotation, we offer up some of our best PR hacks, or clever workarounds that beat standard formulas for solving problems or saving time. First, use the existing hacks. It helps to mine HARO, Profnet, Muckrack, and Sourceful. You can learn a lot about prospective media contacts with a little strategic sleuthing. As journalists post to the…
  • 7 Reasons Why PR Pros Should Blog (Updated)

    Dorothy Crenshaw
    12 Aug 2014 | 8:19 am
    For public relations professionals, blogging may be natural, but it isn’t always easy, particularly if you have a full-time job or are running a business. I love to write, feel reasonably confident in my blogging, and even held editorial positions early in my career (where all I did was write.) But even so, there are days when coughing up even a brief post feels like drudgery, and when my husband is my most loyal reader. So, why do it? Business blogging has changed fairly dramatically in the six short years since I started. It seems like everyone’s into content marketing, so…
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    PRBreakfastClub

  • PRBC Bites: Tsk Tsk FB; Handy Tip for Android Users; $5 Logo?

    Nathan Burgess ("PRCog")
    10 Aug 2014 | 9:01 pm
    Facebook had quite a week last week…In “real” (applicable to the business, that is) news they’ve set a deadline on fan-gating of content or contests.  Which of course makes sense since having a fan like a page without spending some cash in the Facebook ad store is pretty worthless anyway. In more bizarre news the folks at FB finally carried through on their threat and turned off access to messages from the existing mobile app, requiring you to download the messenger app (or use the mobile site) if you want to send messages via mobile (why they didn’t integrate…
  • PRBC Bites: G+ in the Grave, Agency Provides Warranty on Former Employees, and {Censored}

    Nathan Burgess ("PRCog")
    6 Aug 2014 | 9:01 pm
    In case you missed it … It seems G+ is getting further stripped down with the spin-off of the photo side of things (which of course makes it more competitive with Flickr – Yahoo’s (who?) photo service). Some are taking it as “another sign that Google is planning to break down Google+.” Who knows, and in the long run, assuming no services on killed on the spot, does it really matter? On a somewhat dark note with some awesome karma – Ignite Social’s recently announced layoffs after the loss of a major client, has one very special upside – the…
  • What U.S. Presidents Have Taught us about PR and Reputation Management

    Kate Connors
    3 Aug 2014 | 9:01 pm
    Since before I can remember, I have been a fan of history. So it should come as no surprise that I learned my first lessons about public relations and reputation management from my U.S. history textbooks, and more specifically, from our former presidents. Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21st century. So for any of you who have ever questioned a history major as to why he or she entered into communications, here is a look at what the past taught me about my…
  • 3 Tips For A Home Run Pitch

    Heidi Sullivan
    31 Jul 2014 | 9:01 pm
    Your story is only as good as the people it entertains, and those inspired to share it with others. So let’s assume you have a great story to share, and have crafted a great pitch to get it out the door. Now… how do you make the media care? 1. Construct a Highly Targeted Media List Media list building and research is the foundation for which your pitch will either thrive or crumble like a shaky tower of Jenga. I can’t tell you how many complaints we’ve heard of ‘blast’ or ‘spammy’ pitching from folks who pull media lists from databases (such as ours,…
  • Power to the People

    Lynda Starr
    29 Jun 2014 | 9:01 pm
    Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. In my experience, the most successful agencies are those that foster a productive, creative agency environment in which individual employees feel passionate about their work, feel empowered to bring new strategies, take initiative, and share a sense of team spirit. This…
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    Storytelling Techniques For Effective Business Communications

  • The Tug of War Between Journalists and the Obama Administration in Defining Transparency

    Lou Hoffman
    20 Aug 2014 | 11:00 pm
    Naturally, journalists want more from the Obama administration. More openness. More access. More information. Given that the journalist’s agenda will always differ from the government’s agenda, it’s inevitable that a contentious dynamic shadows the relationship. This seems healthy to me so I wasn’t surprised to stumble across a recent letter from the Society of Professional Journalists (SPJ) addressed to the President asking for greater transparency. Ironically, I think the letter was more of a PR ploy and not exactly well done. Then again, it appears the organization’s version of a…
  • What’s the Story with Chinese Companies and Their Global Aspirations?

    Lou Hoffman
    18 Aug 2014 | 8:33 pm
    Yesterday in Beijing that question was at the heart of a roundtable we participated in involving Campaign Asia and the BBC. The very insights that Campaign Asia’s Jason Wincuinas offered on the topic in last week’s Q&A framed a lively discussion. As part of our preparation for the roundtable, we turned to the Forbes Global 2000, sifting through data on the ten largest Chinese state owned enterprises (SOEs), the ten largest non-SOEs, and the ten largest U.S. companies. While these companies represent only one piece of a complex puzzle, researching them still proved a revealing…
  • Campaign Asia’s Jason Wincuinas on Chinese Brands with Global Aspirations, How They Engage Customers and the Transparency Gotcha

    Lou Hoffman
    14 Aug 2014 | 8:06 pm
    Teaming with the BBC and Campaign Asia, we’re participating in a roundtable in Beijing next Monday (8/18) that takes on the topic of Chinese companies building global brands. Jason Wincuinas, managing editor of Campaign Asia-Pacific will “referee” the session. As a prelude to the big event, we flipped roles with me peppering Jason with questions. Here’s the Q&A. Lou: I’m looking forward to seeing you in Beijing on the 18th for the roundtable on Chinese companies going global. I’d love to hear your perspective on some questions. Jason: Thanks Lou. This is a topic that really…
  • What a Surprise. Journalist Prefers to Interview Executives Minus PR.

    Lou Hoffman
    12 Aug 2014 | 8:33 pm
    The “How PR can play nice with journalists” post has really become a genre in itself. I still get a kick out of the BusinessInsider classic, “Dear PR Lady: Here’s Why I didn’t Open Any of Your 3 Email Pitches.” The latest missive comes compliments of the Huffington Post, “How to Stop Pissing Off Reporters” (would love to see the A/B testing on “upsetting” vs. “pissing off”). Maggie Quale interviews Jolie O’Dell, managing editor of VentureBeat on the act of PR repentance. I actually agree with most of Jolie’s guidance: Empathize with the reporter Don’t over-craft…
  • Why PR Should Lead the Charge for Organic Search

    Lou Hoffman
    10 Aug 2014 | 8:06 pm
    I wrote a post in June stating that PR’s digital opportunity would come at the expense of SEO consultancies. Here’s the core rationale — Virtually every buyer around the world conducts some form of online due diligence, often plugging keywords into Google. As search engines increasingly favor quality of content — not technical acuity — in delivering search results, PR sits in the perfect position to address this. Media coverage and the sharing of compelling content both generate backlinks in a natural way – emphasis on “natural,” not buying backlinks on a street corner in…
 
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    Your Story

  • Maker Of Flappy Bird Releases New Addictive Game: Swing Copters

    Allaine
    21 Aug 2014 | 8:21 am
    Swing Copters is the new Flappy Bird! Well at least, in some manners. If you are one of those who miss the feeling of being challenged by the Flappy Bird game, it is your lucky day! Dong Nguyen, the maker of the addicting game, had just released Swing Copters.   Swing Copters is available both for iOS and Android devices. It was reported recently that the game went down and can’t be searched on the download stores but it is now live. Flappy Bird was released on May 2013 and the game went viral on January 2014 because of the difficulty in mastering the physics of the game.   As…
  • Nicki Minaj Releases New Music Video “Anaconda”

    Allaine
    21 Aug 2014 | 8:05 am
    Nicki Minaj definitely turned heads in her newest video that was released recently entitled “Anaconda” which starts off with the famous rapper and some women dance their butts to the song’s rhythm in synchronize. The setting of the video was a jungle themed like. Some say it reminds them of Katy Perry’s “Roar.”   The most talked about and obviously watched part of Nicki Minaj’s new music video was her lap dance with fellow rapper Drake. The scene starts in a bluish dark area where Drake is sitting and Nicki Minaj impressing him with various moves…
  • Amy Winehouse’s Statue Will Be Unveiled Soon

    Allaine
    21 Aug 2014 | 7:54 am
    The loving family of Amy Winehouse is excited to unveil her very own statue soon. According to sources, the statue which was made to commemorate her memory will be witnessed by the public on the famous singer’s 31st birthday which is on September 14.   The bronze statue will be placed in Camden town where Amy Winehouse used to live her life. The statue was made by Scott Eaton. Initially, the statue was supposed to be placed near the Roundhouse concert hall but the songwriter’s father suggested otherwise since he wants her daughter’s fans to be able to easily access Amy…
  • Wellcome Offers 6.5 Million Pounds For Further Ebola Research

    Allaine
    21 Aug 2014 | 7:38 am
    The Ebola virus had imposed a threat to various countries as the death toll of it is still increasing. The deadly virus had already taken 1,350 lives, most of which are residents from Liberia where the outbreak happened.   With the increasing number of infected people including health workers, an emergency research had been proposed by one of the world’s largest charitable foundation, Wellcome. The said foundation announced that they will be funding 6.5 million pounds or $10.8 million to the research call together with the help of the British government.   Various experts from…
  • American Doctor Recovering From Ebola

    Allaine
    21 Aug 2014 | 7:25 am
    It has been confirmed that US doctor, Dr. Kent Brantly, is now in stable condition and had managed to recover from the deadly Ebola virus. According to some sources, Brantly will be released by Thursday from Atlanta hospital where he was cured. Initially, two American health workers were infected with the virus and the other one’s situation is still being monitored.   Samaritan’s Purse spokeswoman Alison Geist made a statement that details on what time Brantly will be released from the hospital is still not yet made available but she assures that the American doctor will is…
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    CyberFootprint

  • Hidden Gems from TED: Hacking

    Honza Felt
    12 Aug 2014 | 7:26 am
    As you may or may not know, I’m a massive TED freak. I love to dig into a topic and absorb as much as I can of it. This week, I delved into data security, systems vulnerability and even cyber espionage. Here is the best of TEDx talks on the subjects. Enjoy! Top Hacker Shows Us How It’s Done From hacking regular locks to credit cards and malaria, Pablos Holman’s talk underlines the importance of addressing and patching any system’s vulnerabilities. After you will have seen it, chances are you will not look at systems surrounding us the same way. Hacking 101 Frank Heidt…
  • The Future of Customer Service on Social Media

    Honza Felt
    17 May 2014 | 7:32 am
    The lines between customer care and social media marketing are becoming increasingly more blurred. Let’s look at the situation we find ourselves in. Customers are demanding better service. Companies are trying to create and maintain more personal outreach initiatives via social media. Social marketers are desperately trying to predict the future. Indeed, what does the future hold? Vít Horký from Brand Embassy and Lenka Krsová from Charles University tried to answer this pressing question at its #futurecare mini-conference this Wednesday. However, the star of the evening was Polle de…
  • AnonymouS Bar: Remember, Remember

    Honza Felt
    13 May 2014 | 8:19 am
    Although I write here more about PR or analytics, I could not pass up sharing my experience of one of the best bars in Prague. The second you set foot into AnonymouS Bar (Michalská 12), you know something is off-balance. You start feeling that this is a place unspoiled by the hegemony of the ruling elite. It’s a place where your inner rebel can retreat for an old-fashioned cocktail after blowing up British Houses of Parliament along with Old Bailey. Disclaimer: If you haven’t seen V for Vendetta, many cultural references of this place are not going to make sense. Seriously, watch…
  • WTF Is… Google Analytics Edition

    Honza Felt
    27 Apr 2014 | 5:06 am
    Whenever I talk to someone about Google Analytics, I often get asked about a lot of essential and easily accessible information. To make things easier for everybody, here is an overview of them. Enjoy. If you want to ask about something relating to GA, go for it in the comments or contact me directly. This post is going to expand as I add more questions, so watch it for some more information about GA. What is a session? What is the difference between a pageview and a visit? What is a conversion? What are metrics and what are dimensions? I don’t understand it! What is the difference between…
  • Farmers, Innkeepers and Hunters In Google AdWords

    Honza Felt
    18 Mar 2014 | 2:17 pm
    Ondřej Sláma from Inborn was explaining differences between keyword match types in Google AdWords at one of his lectures. I found it irresistibly simple yet very effective. I hope he doesn’t mind that I’ll steal his beautifully functional analogy. Think of your AdWords campaign as of a small village and of your keywords set to different match types as of economic value creators. The Farmer – Exact Match The farmer primarily works at his farm, grows crops and sells them. His value lies in bringing in a goods (i.e. conversions) of predictable value. You can’t expect…
 
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    Public Relations Sydney

  • 5 Tips for great PR story angles

    Catriona Pollard
    18 Aug 2014 | 3:00 pm
    Journalists hate receiving generic story angles. They are often overwhelmed and overworked, so don’t have the time to come up with interesting angles related to your business. For this reason, it is essential to research the publication and the type of readers before you contact the journalist with your story idea. When you approach a journalist with a compelling and interesting PR story angle, you are much more likely to capture their attention and interest. Here are our five top tips for finding great PR story angles you can use to pitch to journalists. 1. Brainstorm using the…
  • The importance of having a media policy [example]

    Catriona Pollard
    11 Aug 2014 | 4:03 pm
    A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. You can review the topic and angle the journalist wants. You can convey your key messages with clarity and impact. The following is an example of a media policy which you can use for your business. It should be treated as one of your key policies and procedures. Example media policy All media calls are…
  • Monitoring and evaluation: An essential part of a public relations strategy

    Catriona Pollard
    4 Aug 2014 | 4:00 pm
    It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to effectively monitor and evaluate the implementation of their tactics. It is important to implement even the most basic procedures to ensure that practitioners understand what works and what doesn’t. Here are some ways to monitor:…
  • Press release sample: How to craft a winning press release

    Catriona Pollard
    28 Jul 2014 | 5:59 pm
    Making an impression with the media needs some serious planning. So how do you craft a truly attention grabbing press release? It’s all about the headline Journalists receive an overwhelming level of emails in any given day which is why your ‘headline’ is important so it can quickly get their attention.  If it doesn’t grab them, they’ll probably (certainly) never read any further. Be succinct Brevity is important in any press release – the traditional format for these is short and there is a good reason for this. Again, it comes down to the time investment of a…
  • BRAND NEW BOOK! From Unknown To Expert: How to use clever PR and social media to become a recognised expert

    Catriona Pollard
    20 Jul 2014 | 8:04 pm
    A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Catriona Pollard, author of From Unknown to Expert captures 20 years of PR and social media know-how into a practical guide to help you gain more exposure, increase sales and enable new career opportunities. Catriona delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised…
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    PR Fuel - Public Relations News & PR Tips

  • Does Your PR Team Live on an Island?

    prfuel_rb
    19 Aug 2014 | 3:30 am
    One of the most important things you can do is get hooked up with the right PR team. The right fit will get you and your product or service in the public eye. More eyes mean more sales. But not just any PR team can accomplish this. That’s why I said the right fit. Unfortunately, many companies often end up with a PR team that’s living on an island, so to speak. What do I mean by that? Well, the PR team is off by themselves, scheming ways to get press coverage. It’s like they’re in their own bubble, removed from all of your day-to-day operations. Sure, maybe they communicate with you…
  • Communication A Key Ingredient to a Healthy PR Pro – Client Relationship

    prfuel_rb
    18 Aug 2014 | 3:30 am
    Communication…it’s paramount to any working relationship. Whether we’re talking about a husband and wife, or employee and employer, if there isn’t good communication you can count on there being a breakdown. And when it comes to a PR professional and their client, well, it’s no different. The truth is that a client can find the best PR pro available, but that doesn’t necessarily mean the relationship will prove successful. That being said, here are a few tips to make sure the communication lines are open and the relationship is mutually beneficial. A PR Pro Needs Immediate…
  • What Your PR Team and Sales Team Should Be Doing for Each Other

    prfuel_rb
    15 Aug 2014 | 3:30 am
    Many companies fail to take advantage of internal relationships that could help build their brand and further sales. Case in point—the PR team and the sales team. In many cases, they act like two separate families living in the same town. Maybe they see each other from time to time in passing, but they aren’t related in any way. However, these departments instead should be behaving as family members living under the same roof, because there are certain benefits to working together. By forging a relationship between these two very different departments, you can forward company goals,…
  • Know Your Message before Talking to the Media

    prfuel_rb
    14 Aug 2014 | 3:30 am
    Your PR team works hard to earn media opportunities for your brand. When those precious opportunities do present themselves, it’s imperative that you’re ready to capitalize on them. You have to be ready to talk to the media and to get your message across as clearly and effectively as possible. When you talk to a reporter, every word counts, and every word that comes out of your mouth is the difference between success and a PR blunder. That’s why it’s so important that you take the time to truly define and commit your message to memory before ever talking to the media. The old adage,…
  • Hiring a PR Firm Doesn’t Free You from PR Duties

    prfuel_rb
    13 Aug 2014 | 3:30 am
    One of the greatest misconceptions business owners have about hiring a PR firm is that it means they’ll no longer have to spend time on PR. That couldn’t be further from the truth. Make no mistake – hiring a PR firm does NOT free you from PR duties. In fact, it’s quite possible that you could be spending more time than ever on PR related activities. I know what you’re thinking – “Why would I have to spend more time on PR if I’m paying an agency to handle my PR work?” It’s simple, really. If a PR agency is doing its job properly, you’ll be spending more time talking to…
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    72Point » Blog

  • So much for the silly season

    Doug Shields
    7 Aug 2014 | 6:01 am
    Well, that was that… ‘Silly season’, by far and away the best time of the year to deliver PR content to the UK’s national newspapers, passed by in a blur of war, death, phone hacking and paedophilia. (By the way, they are not in order of seriousness, they merely read quite nicely in that order). No room for tales of great white sharks being spotted off the Cornish coast this year – and subsequently very little room for PR stories. Last year was very different, the country was enjoying a feel good factor, the birth of the young Prince and Andy Murray’s…
  • Things you’d never see posted to Facebook

    Corinne Homer
    31 Jul 2014 | 2:56 am
    Here at 72Point, us Creatives (basically the survey-news equivalent of Apple geniuses, but better looking) like to head down to the board room every few days, briefs in hand, to conjure up enlightening ideas for you or your client. Each conference tends to follow the same path – we note the key themes of your brief, and from the conversations that follow, pin down some common opinions or day-to-day habits that are so relatable, they get us all talking over each other and spilling our tea. When comments such as ‘Oh God, me too!’ or ‘ALL my friends do that’ or ‘I think everyone…
  • Why summer is the time to shine on social media

    Jessica Riches
    24 Jul 2014 | 7:39 am
    We all know keeping company social channels fresh can be a difficult task. Especially when it comes to finding thatrelevant, original industry-related content. It’s even more arduous in the summer, with less people in the office keeping tabs on what the PR world is doing. We’re suggesting an easier approach to keeping your social channels updated – one that endears you to your clients. One that shows the human side and personality of your company. The summer months are perfect for this and, let’s face it, it’s more fun than posting articles and case studies about PR concepts…
  • How the marketing world sunk their teeth into Suarez

    Ruth Davison
    27 Jun 2014 | 6:27 am
    When I sat down to write this I had a lovely blog about World Cup PR stunts in my head. It was going to start with an ‘England are out, don’t be down, take a look at these’ type vibe but then #bitegate (as I’m affectionately calling it) happened and that went out of the window. The social media world ignited with hundreds of people’s creative viral images of Suarez in various chomping situations. My personal favourite was the iconic poster for Jaws with the Uruguayan superimposed onto the shark. Brilliant. But it was the real-time marketing and advertising that really caught my eye.
  • Press re-writes: 5 simple tips

    Gemma Francis
    20 Jun 2014 | 2:32 am
    For most PRs, writing a press release is one of the most important parts of the job. A conversation might initially sell the story to the news editor or journalist, but it’s the copy which ends up in the paper. And if the press release or copy isn’t up to scratch, even after the best pitch in the world, it could still end up with zero coverage. How many times have we been told that journalists are receiving hundreds of press releases every day, and only a fraction of them will be read, let alone end up being published in print or online? We have one shot, and we need to get it right. Of…
 
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    PR Newswire:

  • Clark L Jones Selected For "Top Dentists 2014"

    21 Aug 2014 | 11:50 am
    PHOENIX, Aug. 21, 2014 /PRNewswire-USNewswire/ -- Announcing a special recognition appearing in the August, 2014 issue of Phoenix Magazine published by Cities West Publishing. Clark L Jones was selected for the following honor: "Top Dentists 2014" Clark L Jones commented on the...
  • Aprima Welcomed over 700 Participants to Dallas for their Fifth Annual User Conference

    21 Aug 2014 | 11:49 am
    DALLAS, Aug. 21, 2014 /PRNewswire/ -- A record crowd of Aprima customers, resellers and business partners filled the Omni Dallas Hotel on August 8–10 for the 2014 Annual User Conference. Physicians, nurses, practice managers and other practice staff came from all over the...
  • Waterton Files Early Warning Report Related To Shareholding In NuLegacy Gold Corporation

    21 Aug 2014 | 11:44 am
    TORONTO, Aug. 21, 2014 /PRNewswire/ - Waterton Precious Metals Fund II Cayman, LP ("Waterton") announced today that on August 20, 2014, it acquired 28,250,000 shares (the "Shares") in the capital of NuLegacy Gold Corporation (the "NuLegacy") pursuant to a non-brokered private placement...
  • Lewis G. Maharam MD, FACSM selected for list of New York Top Doctors

    21 Aug 2014 | 11:40 am
    NEW YORK, Aug. 21, 2014 /PRNewswire-USNewswire/ -- Castle Connolly Medical Ltd., America's trusted source for identifying Top Doctors, has provided New York Magazine with the 2014 selection of "New York's Top Doctors." Lewis G. Maharam MD, FACSM, board certified in Sports Medicine,...
  • Action Heroes Harness Powers to Educate Children About Epilepsy

    21 Aug 2014 | 11:39 am
    The Canadian Epilepsy Alliance Launches A New Epilepsy Comic Book As Part of BuskerFest Festival Activities TORONTO, Aug. 21, 2014 /CNW/ - The Canadian Epilepsy Alliance (CEA) is thrilled to announce the launch of a new comic series designed to educate children about the most common...
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    Translucid CommunicationsTranslucid Communications

  • Disclosure shouldn’t just be for bloggers

    Bob LeDrew
    14 Aug 2014 | 1:32 pm
    Over the last number of years, there’s been a great deal of discussion about disclosure in social media. In fact, the US Federal Trade Commission has had disclosure guidelines since 2000, and revised them just last year. Unfortunately, Canada hasn’t provided people working in social media with such guidelines. The federal organization responsible is the Competition Bureau, and there’s nothing directly addressing this issue yet. The Privacy Commissioner and Industry Canada also have fingers in the disclosure pie, but at this point, anyone in Canada could write about anything…
  • There’s a difference between a news hook and newsjacking

    Bob LeDrew
    13 Aug 2014 | 9:15 am
    When I used to do media relations for a university, I was — all modesty aside — pretty good with a news hook. When there was a disease outbreak, a political crisis, or whatever, I could find an expert in our faculty and get that person in front of microphones pretty darn quickly. I remember the big power outage in 2003. I got a call from a radio program doing crisis coverage asking if I had any experts in history of society before electricity. As it happened, I knew a great social historian who was both expert in that period of history and a good interview. I told the producer…
  • I’m not your best friend. I’m a prospect. UPDATED

    Bob LeDrew
    7 Aug 2014 | 7:59 am
    Like everyone else, I get inundated with marketing outreach all the time. Ads before YouTube videos. Newspapers. TV. Radio. Website banner ads. And on and on. And the phone. Which brings me to this. Got this yesterday, on our landline. (Yes, we have a landline, we’re dinosaurs, ha ha ha) A little context: We leased a Hyundai. In 2002. At the end of the lease, we returned it, and since that time, to my knowledge, we’ve got a flyer about once a year from the dealership. We haven’t had any interaction for eight years. And then we get this voicemail. I eagerly await this…
  • Doing your own advertising? Some tips

    Bob LeDrew
    9 Jul 2014 | 5:18 pm
    There’s a pattern that computers and technology have made apparent over and over. Pre-computers: music was recorded in expensive studios, controlled and distributed by labels. Post-computers: Computers come pre-loaded with free music recording software, and some of the music has gone on to great success. Pre-computers: books were bought by publishing companies, printed on giant presses, distributed to bookstores. Post-computers: anyone (like my friend Sue, for example) can write an e-book (Produce: The Art of Creating Digital Content Using Professional Production Techniques)and take…
  • Crisis is never far away -- be ready to respond.

    Bob LeDrew
    2 Jul 2014 | 11:26 am
    I’m writing this on the day after Canada Day, which always feels like the start of the week to me. Living in Canada’s capital city means that you’re going to get involved in some way, no matter how low-key, in our national celebration. Yesterday’s revelry took place in lots of heat and humidity, and in the afternoon, there was a tornado warning — something that isn’t exactly commonplace for Ottawa. Today, I was surprised by news that a music festival in my home province of Nova Scotia is cancelling its 2014 edition (scheduled for July 4-6) because a very…
 
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    Communications Conversations

  • The Talking Points Podcast: An interview with Lee Odden

    arikhanson
    21 Aug 2014 | 6:11 am
    I’m posting this week’s Talking Points Podcast even though I didn’t participate in in! I’m up on the North Shore with my family for a few days so my co-host Kevin Hunt took the reins. It wasn’t the best podcast to miss either as Kevin interviews one of my favorite local bloggers, Lee Odden, owner of TopRank, author, and worldwide speaker. In the podcast, Lee talks about repurposing content, building an effective content strategy and PR lessons from the much-discussed Ice Bucket Challenge. I’ll be back next week–in the meantime, hope you enjoy this…
  • Talking Points Podcast: Are most B2B influencers offline?

    arikhanson
    14 Aug 2014 | 6:03 am
    In this week’s episode (episode 7) of the Talking Points Podcast, Kevin and I talk about the B2B influencer world based on another of our favorite podcasts–the FIR B2B Podcast with Paul Gillin and Allan Schoenberg. We also talk about Red Bull and its drive to become a full-fledged media company, women and their dominance in the ranks of PR, and Facebook’s recent decision to do away with “like-gating” once and for all. Kevin even asks me, in a new segment at the tail end of the show, how I got my start in PR. You certainly don’t want to miss that ridiculous…
  • Are PR agencies setting new parents up to fail?

    arikhanson
    12 Aug 2014 | 7:24 am
    I got a note from a friend a few weeks ago. It was a story I’ve heard before. “I’m burned out on my agency job.” This friend went on to talk about how she has been putting in long hours (50-60/week plus travel), which was putting significant pressure on her family, and taking a toll on her health. This particular friend also said she’s not spending enough time with her young children since accepting this agency job. In other words: The agency job is stretching her to her absolute limit. Like I said, it’s a story I’ve heard before. Heck, it’s a…
  • Talking Points Podcast: A conversation with Polaris’ Holly Spaeth

    arikhanson
    7 Aug 2014 | 5:30 am
    For episode six of the Talking Points Podcast, Kevin and I sat down with Holly Speath, social lead at Polaris to talk about two big recent product launches she’s helped lead, her involvement with the Minnesota Interactive Marketing Association (MIMA), and recruiting and building a digital team in today’s shifting landscape. As usual, if you have feedback on the show, or ideas for guests or co-hosts down the road, please leave a comment below or send Kevin or I a note on Twitter at @arikhanson or @kevin_hunt. Show Notes: Polaris.com http://www.polaris.com/en-us/home.aspx Polaris…
  • #42over42: 42 (OK, 45 really) PR and Marketing Pros You Should Know Over the Age of 42

    arikhanson
    6 Aug 2014 | 6:07 am
    40 Under 40. #32Under32. 15 under 15 (OK, just kidding, but seriously!). It seems like every award platform I see lately is highlighting our younger generations. And that’s great. We should showcase these fine folks. There are some incredibly smart younger people out there working in PR and social media marketing. People locally like Danny Olson, Bridget Monroe and Nora Purmort, who were recently recognized at AdFed’s #32Under32 program. But, what about our more senior-level folks? What programs do we have to recognize them? Now, I know, I know. These people make more money. They…
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    Flack Me RSS News Feed

  • Now That Twitter Has Analytics, Don't Be 'Flying Blind' There

    Doug Bedell
    21 Aug 9940 | 6:07 am
    Summary: We're a little behind the curve on this, but want to be sure you're aware of Twitter's analytics function. It allows you to get a pretty good sense of how your Tweets are doing via a dashboard spanning the past month. The feature is available via Twitter's ads platform, but doesn't require buying an ad to use...
  • PR's Turnover Rate Calls For Leadership

    Doug Bedell
    21 Aug 8558 | 6:07 am
    Summary: Did you know that PR firms tend to have a high turnover rate? If you do, you may be trying to do something about it. But what does it take to retain good people? Leadership, of course, an ofttimes daunting concept. Laurent L. Lawrence, Associate Director of Public Relations for the Public Relations Society of America in New York, takes a look on PR Newser at the craft's turnover problem, linking it to four factors that require pondering -- and leadership to reverse them.
  • Is the Quest for Content Killing Newspapers?

    Shawn Paul Wood
    21 Aug 8368 | 6:08 am
    Summary: Regretfully, it is no secret that newspapers -- particularly community publications or those in smaller markets -- are fighting each day just to stave off bankruptcy. Perhaps worse: irrelevance. What publishers are discovering more and more is that content really is king, and all that "news" mess isn't really what today's reader is interested in seeing in the headlines.
  • #PR: PR's 'Surprising' Third Function

    Gerard E. Mayers
    21 Aug 7978 | 6:07 am
    Summary: In my blog last week I commented on a colleague's posting about how great customer service can help boost PR and why companies who do not seem to understand that, not surprisingly, have lousy PR images. PR, as we all know, can help any organization pitch its services or its products to the desired target audiences.
  • Welcome to the Bloghood: Have You Got Time to Stay a While?

    Jeannine Wheeler
    21 Aug 7785 | 6:07 am
    Summary: Maybe not. It is an intensive process. If you've made a commitment to blog, you know you can't contribute sporadically; it has to be a regular thing. If you've made a promise to yourself, your agency, or your blog-hosting site, such as Flack Me, it's your word and your commitment that you'll keep at it.
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    SF Chronicle

  • Pittsburgh Catholic Signs with NEWSCYCLE Solutions to Deliver WebManagerPro

    21 Aug 2014 | 6:05 pm
    Newscycle’s Web Content Management System Expected to Drive Digital Revenue Growth at Pennsylvania Newspaper Bloomington, MN (PRWEB) August 21, 2014 Click for WebManagerPro datasheet. NEWSCYCLE Solutions (Newscycle) signed an agreement with Pittsburgh Catholic, the official newspaper of the Diocese of Pittsburgh, to install Newscycle’s digital publishing system, WebManagerPro, at the Pennsylvania-based newspaper. The new software will manage the newspaper's website and be used in collaboration with Newscycle’s existing Pro Series editorial, advertising, circulation and production…
  • API Strategy & Practice Conference Announces Upcoming Chicago Gold Sponsors, Keynotes, and Workshops

    21 Aug 2014 | 6:05 pm
    API Strategy & Practice Conference Chicago Featuring Gold Sponsors WSO2, Traitify, 3SCALE; Keynotes from Ford, Eucalyptus, Kimonolabs, API Science, Kynetx, Forrester, Walgreens, Capital One Labs, Wordpress, Google San Francisco, CA (PRWEB) August 21, 2014 The API Strategy & Practice Conference today announced Gold Sponsors, keynote speakers, and more detail on workshops for upcoming Chicago APIs Going Mainstream September 24-26, 2014. The workshops, now available for signup, include sessions based on API experience level, and range in content from introduction to APIs to the latest…
  • Tripwire Survey: Impact of Target Data Breach on Cybersecurity Budget, Executive Awareness Diminishing

    21 Aug 2014 | 6:00 pm
    Tripwire survey examines views of information security professionals at annual IT security conference Portland, Oregon (PRWEB) August 21, 2014 Tripwire, Inc., a leading global provider of advanced threat, security and compliance solutions, today announced the results of a survey of 215 attendees at the Black Hat USA 2014 security conference in Las Vegas, Nevada. Survey respondents were asked which security event had a greater impact on their budget and executive security awareness of cybersecurity: Target's data breach, the Snowden leaks or the increase in targeted threats. Key findings…
  • North America Biometrics Market to Grow at Around 17% CAGR During 2014-2018, States Infiniti Research in Its Study Published at MarketPublishers.com

    21 Aug 2014 | 6:00 pm
    New research study “Biometrics Market in North America 2014-2018” prepared by Infiniti Research is now available at MarketPublishers.com. According to the report, the biometrics market in North America is poised for growth at a 17% CAGR through 2018. London, UK (PRWEB) August 21, 2014 Biometrics technology assists in identifying persons on the basis of their physical or behavioral traits and characteristics. The technology is also used for authentication purposes. Biometrics systems can be either identification systems (an individual’s identity is determined without their consent) or…
  • Home Audio Equipment Market Expected to Reach USD 20.68 Billion in 2019

    21 Aug 2014 | 6:00 pm
    Transparency Market Research published a new report "Home Audio Equipment Market: Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2013 - 2019" to its report store. Albany, New York (PRWEB) August 21, 2014 According to a new market report published by Transparency Market Research “Home Audio Equipment (Product Types - Home Theatre in-a-box, Home audio systems, Home radios, Other home audio accessories) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 - 2019,” the market was valued at USD 15.94 billion in 2012 and is expected to…
 
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    The Red Rocket

  • Law firm salary survey reveals divisions between marketing chiefs and lawyers

    Phil Szomszor
    20 Aug 2014 | 2:17 pm
    Who would want to be a marketeer at a City law firm? Plenty I would imagine, if you can earn a salary of nearly half a million pounds, as a recent salary survey conducted by a recruitment firm has claimed. According to a piece in The Lawyer, marketing chiefs in the top law firms are remunerated […] Phil Szomszor
  • Bloggers: With great power, comes great responsibility

    Phil Szomszor
    3 Aug 2014 | 7:55 am
    Last week, Kevin Rawlinson posed the question, “In the online age, do bloggers wield too much power?” In a BBC article, he detailed a case in Northern Ireland where a shoe shop felt unfairly punished for a scathing online review written by a blogger. Last month, a French judge also ruled against a blogger, whose restaurant […] Phil Szomszor
  • Video Viral Of The Month: Assassins Creed Parkour

    Phil Szomszor
    30 Jul 2014 | 2:40 pm
    Here’s one of those video virals you’re probably only going to like if you’re a gaming fan, and a lover of the Assassins Creed franchise in particular. To promote the upcoming game, Unity, Ubisoft commissioned a real-life version set in modern-day Paris. Inevitably it involves parkour – or free-runners – to recreate many of the moves […] Phil Szomszor
  • Video Viral Of The Month: Look Up

    Phil Szomszor
    29 Jun 2014 | 9:02 am
    Look Up is a piece of video performance poetry by writer and performer Gary Turk (Gary_Turk). He describes it as, ” a lesson taught to us through a love story, in a world where we continue to find ways to make it easier for us to connect with one another, but always results in us spending […] Phil Szomszor
  • Why The Daily Mirror Front Page Image “Lie” Is A Timely Reminder For PRs

    Phil Szomszor
    17 Apr 2014 | 12:01 pm
    This week the Mirror found itself at the centre of a photo story storm, having been accused of misleading readers with its apparent depiction of a starving child to accompany a story about the prevalence of food banks in the UK. The image was of an American child upset by the sight of an earthworm, and […] Phil Szomszor
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    InkHouse

  • Why Facebook is Perfect for your #IceBucket Challenge Videos

    Kelly McFalls
    20 Aug 2014 | 9:02 pm
    HubSpot’s social media scientist Dan Zarrella  released results of a study examining the performance of Facebook post types for the last three and a half  years.  Of course some of your Facebook posts are always going to do better than others, depending on how you present what is happening that minute in the news, in your neighborhood or at the office.  No great surprise though that posts including photos are receiving the most likes.  After all, a picture does speak a thousand words, but posts that include just words have been declining for a while. One thing that was nice to see is…
  • “Sensing” a Big Opportunity—InkHouse and Occupational Disruption

    jasonmorris
    18 Aug 2014 | 11:32 am
    When I got into technology public relations back in 1998, we were approaching the peak of the Internet bubble. Just as technology was disrupting the business models of pretty much every company on the planet, PR was going through its own innovation cycle. We were shifting from faxing pitch letters and mailing press kits, to email and online press rooms. And while 2001 saw the Internet bubble pop in a big way, the societal, business and economic changes ushered in by the Internet boom were pervasive and lasting. The Industry Standard hit its peak during the .com era Fast forward ten years to…
  • InkHouse Announces Our New GM for West Coast Office

    Meg O'Leary
    18 Aug 2014 | 4:51 am
    We are thrilled to share the news that Jason Morris has joined InkHouse as our West Coast general manager. Jason comes to us from MSLGROUP San Francisco (formerly Schwartz Communications) where he spent more than 15 years driving award-winning PR campaigns for emerging-growth tech companies and innovative divisions of tech industry leaders. I was Jason’s client in the early 2000’s so I know first hand the incredible work he does. Beth and I could not be more excited to have him join our team. Jason will lead our fast-growing West Coast office that is already servicing some of the…
  • Want To Be On The Winning PR Team? 5 Lessons From Fantasy Football

    amanocchio
    12 Aug 2014 | 6:56 am
    With football season right around the corner and fantasy football on the minds of many pigskin enthusiasts, it’s a great time to take a look at what we can learn from this virtual gridiron to end up on the winning team. 1. Know Your Stats Week after week, you’re faced with decisions about who to slot as your starting quarterback or which running back to put up against your opposition’s defense. The best way to make the dream team each week is to look at the stats. Do your research. This is no different in the PR world. You must do your research and find the perfect fit. Whether that is…
  • BostInno Announces “Coolest Companies” at This Year’s BostonFest

    mkalan
    8 Aug 2014 | 2:56 pm
    At BostInno’s third annual BostonFest over 2,000 young professionals working in Greater Boston made their way to the Seaport World Trade Center. Several InkHousers made it to the event, where we took in the view, sampled some food truck delicacies, and represented InkHouse (a BostInno’s Coolest Companies nominee) as we met so many other creative, motivated, and hardworking Bostonians. We started off the night by taking in all that BostonFest had to offer… Check out our recap of the sights and sounds of BostonFest on Storify.
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    Beyond the Wire

  • Planning for Video Success – Part 3: Your Tips!

    Jeffrey Vanderby
    19 Aug 2014 | 9:56 am
    Earlier this summer we tapped the communicators behind  last year’s most-viewed videos to find out what strategies they employed to ensure success (Hint: pre-production and distribution planning.) We also asked YOU to submit your best tips for planning for video success for the chance to win a free video package from CNW, including production and distribution. Contest winner Rick Martin, Director of Marketing at Salient Medical Solutions Inc., had these words of widsom to share: “Three words when it comes to planning for video success… storyboard, storyboard, storyboard!”…
  • Worthy on the Web – August 15, 2014

    Amanda Laird
    15 Aug 2014 | 9:03 am
    Didn’t get a chance to read all the things this week? Here’s what we found Worthy on the Web for PR, marketing and media types this week! Timely vs. news jacking Finding a news hook is the first thing you learn in media relations 101, but there’s a difference between being timely and news jacking. Bob LeDrew explains the difference in the wake of the myriad news articles, blog posts and social media that followed the recent death of Robin Williams. Women in PR On the heels of the Jennifer Pan’s in-depth look at PR’s “pink ghetto,” the Atlantic’s Olga Khazan asks why are there…
  • Worthy on the Web – August 8, 2014

    Amanda Laird
    8 Aug 2014 | 1:59 pm
    We have officially entered the dog days of summer. If you’ve been on vacation, or maybe just phoning it in this week, not to worry! We’ve rounded up the best and most important reads in PR, social media and communications this week. Read on to see what we found worthy on the web this week! Battling rumours on social media BBC News social media editor Chris Hamilton spent a good chunk of time battling rumours on social media last week after tweets began circulating the news outlet had pulled their Middle East editor from Gaza. Media and PR pros alike could learn a thing or two from how Mr.
  • Looking to create “wildly successful” infographics?

    Laurie Smith
    6 Aug 2014 | 8:49 am
    PR Newswire’s Senior Creative Manager,  Jamie Heckler has created the ultimate infographic for creating wildly successful infographics. Read the full blog post.      
  • Canadian Content We Love: #TDThanksYou with Automated Thanking Machines

    David Nelson
    6 Aug 2014 | 6:40 am
    TD employees greet customers with a surprise thank-you appreciation event and hand out a green envelope containing $20 to each customer – a small gift to say “Thank You.” (CNW Group/TD Canada Trust) There was a time when a bank might entice a new customer by offering a shiny new toaster. Last month TD Bank scored a huge marketing win by bringing the gift-giving policy back in spirit. In the bank’s latest campaign, all customers were eligible, not just new ones, and instead of toasters, gifts ranged from vacations to baseball gear to cold hard cash. And did I mention that…
 
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    Susan Marie

  • Sacrificial, Soul, Sickness [in Rebelle Society]

    14 Aug 2014 | 10:54 pm
    Sacrificial, Soul, Sickness By Susan Marie 1st Published HERE in Rebelle Society    {Francesca Woodman} Sacrifice the sickness in your soul. Do it. Now. I dare you. It is not that hard, really, when you think about it. Wait, I don’t even want you to think about anything at all. Just as I am here typing these words coming directly from an unknown source greater than
  • "The Forty Rules of Love" and "The Giver" [book reviews]

    12 Aug 2014 | 1:40 pm
    “Love exists within each of us from the moment we are born and waits to be discovered from then on.”    Elif Shafak, The Forty Rules of Love   This volume is a most enlightening work encompassing the meaning of unconditional love for all beings and states of being, the absolute divine essence of pure love, and the majestic states of spirituality.  “Every true
  • Palestine, Ramallah, West Bank, Gaza . . .

    10 Jul 2014 | 11:21 pm
    - PEACE -
  • All Western New York Music Awards [I am asking for your help]

    10 Jul 2014 | 10:24 pm
    OK people, I am asking for your help:   https://epoll.me/vote/ACQDr0fM1NI/best-promoter-in-wny  Please vote above. I am nominated for Public Relations.  Thank you in advance!  Peace,  Sue 
  • Jharna झरना [Waterfall]

    2 Jul 2014 | 9:42 pm
    i watched you sleep like angelsbirthedfrom the golden eyesof heaven i watched you sleepas the rainfellpeaceful and calmingto me my soulwatched you sleepand your spirit,spoke and i watched you sleepas rivers ragedand oceans roaredand Mother Nature quaked and camethen bellowedfrom the very depthsof the crusts of caves that this time is precious like diamonds buried deep within the
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    Schwartz MSL

  • Taking a Holistic View of Electronic Health Records

    Davida Dinerman
    31 Jul 2014 | 10:48 am
    In my years of working with technology companies I have learned that even the best technology cannot overcome bad process. For technology to make an impact on healthcare efficiency and patient outcomes, computer systems must be interoperable, and must allow people to use data in a valuable way. These issues intersected recently, as reported in […]
  • Know Your Audience: Best Practices for Doing PR in China

    Darah Roslyn
    23 Jul 2014 | 12:04 pm
    Given its fast growing economy, China attracts businesses of all sizes, and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace—and it’s the uniqueness of its culture and history […]
  • #ICYMI: PRSA Boston’s The Digital Agency Event

    Caitlin Mahler
    21 Jul 2014 | 11:59 am
    By Caitlin Mahler and Antonia Rutter Facebook and Twitter and YouTube, oh my! Welcome to the world of the digital agency where these platforms aren’t a faux-pas, they’re a big piece of business. Last week PRSA Boston held a panel discussion on the changing face of agencies in the digital era. Peter Panagopoulos, director of […]
  • When B2B Tech Memes Go Bad

    Mark McClennan
    14 Jul 2014 | 9:39 am
    We spend a lot of time celebrating the great work we do for our clients, and the industry honors the best campaigns of the year through awards such as the PRSA Silver Anvil and Holmes Report Sabre Awards. But not everything all PR professionals do is a home run, particularly if you try to insert […]
  • Boston TechJam 2014

    Samantha Stenbeck
    10 Jul 2014 | 11:00 am
    Take your finger off the pulse of the world of technology for one minute, and you quickly fall behind, left in the dark about the latest cloud services, gadgets and trends. I discovered this the hard way at Boston TechJam 2014. Updates, advancements, and new trends were all around me as I joined co-workers at […]
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    Crawford Public Relations

  • Subsentio President Steve Bock Featured in TMCNet

    jcrawford
    6 Aug 2014 | 1:10 pm
        Subsentio President Steve Bock is headlining ITEXPO in Las Vegas with a dramatic presentation, “Wiretapping Up Close and Personal,” demonstrating a real life scenario in which lawful intercept technology was used to prevent a planned gangland murder and apprehend all six targets involved in the plot. Bock will also give an interactive “Risk Assessment” that lets participating telcos, wireless carriers and cloud providers quickly test their compliance with the Communications Assistance for Law Enforcement Act (CALEA).  Click here to read the full story on…
  • Razorsight President and CAO Chris Checco Featured in Data Science Weekly

    jcrawford
    8 Jul 2014 | 3:49 am
    Chris Checco With all the hype over Big Data, many assume that advanced analytics is a phenomenon of the past few years. Interviewed by Data Science Weekly, Razorsight President and Chief Analytics Officer Chris Checco points out that, in fact, the techniques of Big Data have been around “for decades” in industries such as agriculture and finance. What’s different? — the adoption curve. Many industries we might assume are leading edge — telecom, for example — are just now catching up. The biggest change in recent years is the advent of cloud-based advanced…
  • Razorsight CEO Charlie Thomas on The “Next Big Thing” in Analytics — Addressable Ads

    jcrawford
    28 Jun 2014 | 3:18 am
    Charlie Thomas The days when we gather around the social media cooler to chat about the previous night’s SuperBowl ads — arguably the advertising world’s crowning achievement every year — may have reached a peak. Soon to supplement conventional commercials: addressable ads that target the specific needs, interests and buying proclivities of the individual “in the moment,” using live streaming data. Not just one day per year. Every day. Headlining the current issue of insideBIGDATA: an interview with Razorsight CEO Charlie Thomas showcasing the many facets…
  • ZEST WP — Marketing Automation for Everyman?

    jcrawford
    31 May 2014 | 5:56 am
    Adarsh Thampy It was only a matter of time. Some smart coder with marketing savvy would get fed up with the exorbitant rates charged by HubSpot (read “Google-owned”), Oracle Eloqua and others of that ilk, and come up with a WordPress plug-in that does everything they do, but this time completely free of charge. Well, folks — at least those of you who’ve dreamed of doing inbound marketing without shelling out a minimum $10K/year and up to $30K and more — your fondest wishes are about to come true in the form of ZEST WP. First, meet its author: Mr. Adarsh Thampy.
  • Walter Pincus: NSA’s Clean Slate on Civil Liberties

    jcrawford
    20 May 2014 | 9:22 pm
    Buried midway in an opinion piece published by Walter Pincus in The Washington Post: Nearly a year after Ed Snowden began releasing secret NSA documents, for the express purpose of demonstrating the evil done by a government supposedly run amok spying on Americans, one fact stands out: “Nothing yet disclosed from those thousands of leaked documents shows the NSA-collected information had been used to violate anyone’s civil liberties.” You heard the man. Not one single instance where anyone — not Ed Snowden, not Glenn Greenwald nor any member of the press honored with a…
 
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    Melissa Cassera

  • Ideas are bullshit. Finishing is sexy.

    melissa
    18 Aug 2014 | 11:06 am
    “I have a confession,” my friend half-whispered. “There’s something I’ve been hearing from lots of clients, lately, and it’s driving me crazy.” My friend is a successful consultant, like me. She almost never complains about anything, ever, so I was immediately intrigued. Hot entrepreneur gossip, coming down the pipe! “OMG. WHAT?! Tell me!” I said, nearly spilling my iced latte down my shirt with excitement. “Well…” she said. “It’s when people say things like, ‘I’m an idea generator! That’s what I do best. I’m amazing at generating ideas. But I’m just not…
  • Got a “problem child” client who just … won’t … behave? How to control the situation like Christian Grey.

    melissa
    12 Aug 2014 | 6:31 pm
    Unless you live under a rock, you’re probably familiar with Fifty Shades of Grey. Tortured billionaire falls for innocent girl. Madness ensues. The overlying theme of the book? CONTROL. The male love interest, Christian Grey, craves total control. And — at least, before the doe-eyed Anastasia stumbles into his office and rattles his entire world — he won’t settle for anything less. Christian is so obsessed with control that he creates an iron-clad contract that all of his girlfriends, or rather “submissives,” must adhere to. His expectations are crystal-clear. There is no “gray…
  • How to be a beginner … again. (And why it’s one of the BEST things you can do for your business and life.)

    melissa
    3 Aug 2014 | 2:18 pm
    After my Epic Foot Fracture of 2014, I wasn’t allowed to move for basically six weeks. The minute I got the “OK” from the doctor to start walking and gently exercising again, I was stoked. Exercise is major stress reliever for me, and I also get my best writing ideas while working out (hello, steamy screenplay scenes!) I felt pretty weak and floppy after spending six weeks mostly-horizontal, so I hired a trainer to help me get back into my groove. During my first session with the trainer, I had to fill out a packet of paperwork. One question read: What Level Are You? Beginner.
  • “Make a choice.” What great actors can teach us about running a business.

    melissa
    16 Jul 2014 | 10:17 am
    Back in the days when I was an indie film actress, directors and drama coaches would often say to me: “Make a choice.” It’s good advice for actors — and anyone who’s doing creative work, including building a brand, blogging or running a business. What it means is … if you’ve been cast in the role of, say, a female police officer, you have to make a choice. Lots of choices, actually. You have to choose … : If she’s going to be a 100% badass, never showing a moment a weakness … or if she’ll reveal her vulnerability, at the edges? : If she’s going to deliver her lines…
  • Sick Of All The Rules? Bored Of Your Own Business? Try One Of These 5 “Business Taboos.” (Oh Yeah! We’re Going There.)

    melissa
    7 Jul 2014 | 6:37 pm
    You got into business because you’re a free spirit. An independent thinker. An iconoclast. Maybe even a bit of a rebel. Rigid rules? No thank you. Other people telling you what to do? Suck a lemon. And yet, I know puh-lenty of brilliant entrepreneurs who have gotten sucked into spirals of sadness, because they started believing in boner-killing rules about how “business should be done.” Rules like these (… sound familiar?): You MUST give people a free e-book as a “thank you” for getting on your mailing list, or nobody will give a rat’s ass about anything you do! You MUST have at…
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    Beckerman PR » Blog

  • Stay in Shape This Off-Season

    Greg Menken
    14 Aug 2014 | 10:55 am
    Two weeks till Labor Day. Everything seems to slow down during these final dog days of summer – clients take vacation, people rush home for an early start to the weekend, and it just seems natural to take things easy. But September 2 will be here before you know it, marking the start of a mad rush of business activity through the end of the year. For many industries, public relations included, the last four months of the year is a critical period to do well by clients, chase new leads, and close new business in advance of the New Year. If the fall is business season, the last few weeks of…
  • Work-Live Integration Driving the New Wave of Development

    Christa Segalini
    8 Aug 2014 | 7:20 am
    We are witnessing a shift from work-life balance to work-life integration, observed during Bisnow’s recent summit, “The Future of the Far West Side”. The panel discussions, one moderated by Beckerman client and Avison Young Tri-State President Arthur Mirante, featured some of New York City’s leading real estate minds discussing how the industry is adapting to a new age of workers. The numbers speak for themselves; the millennial generation is projected to climb to 50% of the overall workforce within five years and 75% within 15 years (Forbes), and real estate…
  • It’s TIME For The Magazine Industry to Adapt to Survive

    Sara Petherbridge
    11 Jul 2014 | 11:58 am
    People are wondering what will become of Time Inc., after the one-time pioneer of the weekly news-magazine business was dismissed from Time Warner Inc. with little more than a slap on the back and a “thanks for coming.”   With subscriptions and ad-income on a steady decline and no bounce back in sight, the publishing giant has a lot to think about. Of course, Time Inc. isn’t the only magazine company searching for ways to turn a profit; the magazine industry as a whole is experiencing the same decline in readership and thus loss of interest from companies looking to advertise their…
  • To Forgive May Be Divine, Donald Sterling, But An Apology’s No Panacea

    Shlomo Morgulis
    13 Jun 2014 | 9:40 am
    Those of us who work in crisis communications are very well aware of the importance of apologies. When an error has been made, shareholders, the government, customers, and the general public want to know that the issue is being taken seriously, and that those responsible feel remorse.  So, before any potential remedies are even considered, a mea culpa is almost always in order. Of course, an apology is no panacea, as Paula Deen learned after someone leaked to the media her admission in a deposition that she had used a racial epithet in the past. She quickly issued public apologies; but even…
  • Bitcoin Explained. Or Not.

    Kyle Kirkpatrick
    30 May 2014 | 9:10 am
    If you were to take a look at my search history – please don’t, by the way – you’d see a string of increasingly desperate queries once you got to the B’s: bitcoin bitcoin vs. cash what is bitcoin bitcoin explained bitcoin explained youtube bitcoin for dummies plz help me, I still don’t understand bitcoin OK, fine, I made the last one up. But still, the road to understanding Bitcoin has been a long and arduous one for me. I’ve quite literally spent hours of my semiprecious time (more than any high school research paper, I’d reckon) trying to wrap my mind…
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    Hypertext

  • SXSW 2015 Interactive Panel Voting Underway

    Text100
    20 Aug 2014 | 5:34 pm
    SXSW 2015 is quickly approaching, and planning for the Interactive festival has already begun. Text100 and its clients submitted panels focused on timely themes and relevant topics that are sure to be crowd pleasers—though, that alone doesn't guarantee they'll see the light of day. To make the cut, we could use your help. SXSW 2015 Advisory Boards control about 40 percent the vote, with another 30 percent coming from SXSW 2015 staff. The rest comes from the public. Below, you'll find a list of our submitted panels with complete descriptions and details. Take a look, and if you…
  • Public Relations Experts Focus On Future At #HypertextLIVE

    Vince Abbate
    6 Aug 2014 | 2:08 pm
      [caption id="attachment_9861" align="aligncenter" width="600"] #HypertextLIVE featured experts from Text100, Republic Publishing, Redshift Research, Cisco, Xerox, Juniper Networks, and Gartner.[/caption] On July 29, we brought together a group of Silicon Valley’s most influential marketing and communications professionals for this year’s Bay Area edition of #HypertextLIVE, a friendly debate and exploration of insights from our recently published research study, “Influence Index: Paving the Path to Advocacy.” While not every public relations expert agreed on the perfect…
  • Jive Joins the Text100 Family

    Aedhmar Hynes
    1 Aug 2014 | 9:57 am
    As I visit Text100 offices around the globe, I’m constantly struck by the amazing brands that we have the privilege to represent.  I often think about why we work with the brands we work with, what brings us together as partners.  Every story is different and today I’m happy to share with you the story of one of our newest clients, Jive Software. Jive provides modern communication and collaboration solutions for businesses. Simply put, Jive helps people work better together. And they’re uniquely positioned to do that because they’re the only company that recognizes that, in order…
  • A Serial Entrepreneur’s View on the Evolving Tech Landscape

    Caroline Pennartz
    7 Jul 2014 | 7:00 am
    Text100 Boston sat down recently with startup veteran and serial entrepreneur Raju Rishi to discuss trends in the technology industry and how companies can stand out in today’s crowded marketplace. Raju shared some valuable insights on everything from content to data analytics that are valuable for both startups and marketers alike. Below are the highlights from our conversation. The Importance of Analytics Today’s technology world is all about analytics. Things that were once considered an art (like marketing) are now being approached as science. Marketing tactics and results are more…
  • Part III – Buffer: Your Whenever/Wherever Social Sharing Tool

    Christopher Kowalewski
    2 Jul 2014 | 12:59 pm
    This is my third post of a four-part series on platform-agnostic digital tools for the BYOD work place. You can read Part I on Wunderlist and Part II on Readability. One frustration I’ve discovered in my daily use of social media platforms is keeping them active and updated on a regular basis so as to share intelligently with my followers avoiding long-term lulls of emptiness. This is a challenge in that, as for many of us, I have a personal life as well as a job. Although I am not on the net all day, when I am I tend to find a good amount of material to share. However, posting five or six…
 
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    The Access Point

  • Embracing change with an eye on the future

    Susan Butenhoff
    19 Aug 2014 | 7:05 am
    For me, one of the most powerful quotes I have tried to live my life by is from John F. Kennedy: “Change is the law of life. And those who look only to the past or present are certain to miss the future.” Change can be hard, especially when we believe we have mastered what we do, who we are and where we fit in the world. But there comes a time when the opportunity to step up and change the status quo, start a new chapter and embrace new challenges is so right that you wonder why you had any hesitation. The time for change is now and it is exciting – not only for me as the founder of…
  • Leadership Lessons for a VUCA World

    Susan Butenhoff
    10 Jun 2014 | 10:50 am
    Three decades after I graduated from Cambridge University, I found myself receiving a new diploma while Pomp and Circumstance played. This weekend I graduated from the Omnicom University Senior Management Program. This  program, which just celebrated its 20th anniversary, is conducted over a one year period at Babson College in Wellesley, MA where 55 senior Omnicom marketing executives gather from all over the world to learn from renowned lecturers from Harvard Business School.  We held spirited debates based on HBS case studies that included the rise and fall of Lehman Bros. and…
  • HR Beware: Secret introduces “Secret Dens”

    Trevor Jonas
    9 Jun 2014 | 2:21 pm
    Earlier this year the so-called “anonymous” social network Secret launched. The company quickly captured the attention of the technology, social media and Silicon Valley crowds–though not always for the best reasons. Shortly after SXSW the company secured a round of funding, launched its app on the Android platform (it was previously iOS only) and added support for multiple languages. Despite all this, the app feels like it is only used by a very small handful of poeple who live their lives outside the aforementioned social media/Silicon Valley bubble. Today, Secret…
  • Video Game Public Relations: Outlier or Possible Blueprint?

    Access Digital
    9 Jun 2014 | 10:02 am
    Managing and running public relations for the gaming industry is a different animal. While this isn’t breaking news to anyone who has done public relations for video games in the last decade, our industry’s recent emphasis on storytelling warrants investigation into whether video game public relations has earned its long awaited moment in the sun. In advance of the biggest gaming conference of the year, Electronic Entertainment Expo or E3, let’s take a look at where gamer relations fit into the current age of public relations. Whether you work at an agency as I do, in-house, or as a…
  • Meet the Staff: Samantha Owyang

    Access Digital
    5 Jun 2014 | 7:07 am
    They’re invaluable to what we do and how efficiently we can do it. We’re proud to have a new crew of employees at Access and we’d love for you to get to know them. Here’s a quick Q&A with Samantha Owyang, an assistant account executive in our San Francisco office. Where are you from and how did you hear of Access? I was born and raised in the Bay Area, but went to school in southern California at UC Irvine. While I was finishing my last internship, I was looking to return to the Bay Area and found Access via a referral. Your role at Access includes… I work on a mix of tech,…
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    who. what. where. when. why. how.

  • Forced to unplug and re-connect

    Deanna White
    9 Aug 2014 | 4:22 pm
    Today marks day number three without my iPhone. I’ve read about others who have unplugged by choice and remember thinking to myself that was something I doubt I could adapt to easily. I’m first to admit I have an unhealthy relationship with my phone. I’m constantly checking email, reading news stories and dabbling in my social media accounts.  My out-of-office message even says that although I’m on vacation, I’m still available. That’s telling. But when you have an accident like I did, cracking the face of my iPhone that renders it unusable, you have no choice but to unplug……
  • PR in the high school cafeteria

    Deanna White
    23 May 2014 | 3:28 pm
    This is the best description of PR we’ve read in a long time and one we can all relate to… “Think back to high school. For most of us, high school was full of painful moments of awkwardness, rejection and alienation… like the cafeteria during lunch when you were trying to find a place to sit. Photo Credit: http://www.cbc.ca PR is a lot like navigating that cafeteria minefield… but instead of trying to find a seat at the “cool kids’ lunch table” for ourselves, we’re trying to help a client find a seat where their customers are. In the business world, it’s the…
  • how technology has changed how we tell brand stories

    Deanna White
    17 May 2014 | 4:28 am
    Who remembers this? It was similar to our first home PC, bulky equipment that required you to dial into a modem number and attach the phone receiver to a coupling device. I also remember our first home PC game, it was a text based treasure hunt where you mapped out the adventure in your mind. My, how times have changed. My daughter now uses skype to show her friends her latest craft project and connects with her grandparents 8 hours away to help her with her homework. She uses her laptop to find answers to questions and as a science lover, discovers new and exciting creatures that live half…
  • How many twitter accounts do you manage?

    Deanna White
    23 Mar 2014 | 8:53 pm
    I used to have two twitter accounts. One for my business dedicated to PR tweets and a personal account where I tweeted daily quips and shared content derived from followers with similar interests.  I learned very quickly that the two  were not mutually exclusive. I deleted my personal account with thousands of followers and invited  them to follow me @storylinePR.  I wanted my customers and online friends to get to know me on both a professional and personal level. Why? Because building personal relationships for business is a good thing. My advice? Stop. If you find yourself a switching…
  • More on creating brand stories

    Deanna White
    21 Mar 2014 | 8:27 am
    Some of the largest and savviest organizations are using “brand stories” and content marketing as a core foundation of their marketing efforts and are discovering that storytelling is very powerful in the world PR.  I share the concept of creating content to tell brand stories in a guest blog post on Lola Design’s branding site. Rather than tug on the sleeves of the media and beg for mentions, why not tell your brand story with valuable content journalists, your customers and prospects will want to share? _______________ About the Author Deanna White has always been passionate about…
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    Communiqué PR Blog

  • The Success of Seattle Children’s Autism Blog

    Jennifer Gehrt
    20 Aug 2014 | 9:00 am
    In the United States, according to the CDC, autism spectrum disorder affects one in 68 children. In the Pacific Northwest, we are fortunate to have an excellent organization – Seattle Children’s Autism Center – committed to providing assessment, diagnosis, treatment and support for those with or caring for children with autism spectrum disorders. In early 2011, Communiqué PR had the opportunity to work with Jennifer Seymour and the staff at the Autism Center to create the Autism Blog. The goal of the blog was to create a resource for parents (or caregivers) of children with autism to…
  • 5 Ways to Propel Creativity in PR

    Molly Strong
    18 Aug 2014 | 9:00 am
    In a writing-heavy job such as PR, it’s easy to encounter some serious writer’s block that stops you straight in your tracks. You know the feeling: you’ve got a byline due in three hours, and your cursor blinks incessantly on a blank page. Never fear—there are proven, tangible ways to help you and your colleagues combat writer’s block and live to tell about it. Here are five tricks for fighting stagnation and fostering creativity in your work. 1.       Remember Goldilocks? Choose a not-too-quiet, not-too-loud environment. According to a recent study, there’s a reason why…
  • Spaceflight Networks: A Cost-Effective Solution for Small-Satellite Communications

    Danielle Zarrella
    15 Aug 2014 | 1:03 pm
    Spaceflight Inc. is at it again! The Seattle-based company reinventing the model for launching small satellites into space has expanded its services to include Spaceflight Networks, a business dedicated to cost-effective spacecraft communications and operations for small-satellite customers. With the addition of Spaceflight Networks, Spaceflight Inc. becomes the first and only company capable of offering both rideshare launch services for free-flying spacecraft and ground-station communications in one bundled service. If you happen to be a small-satellite operator, retrieving satellite data…
  • Did I Get Your Attention?

    Christie Melby
    11 Aug 2014 | 9:00 am
    Journalists’ inboxes are often full of emails pitching a variety of different stories. As a beginner in the PR industry, I am realizing with every pitch I send that getting their attention is anything but easy. So the question becomes, how do you get them to read your pitch? How do I make my email the email worth opening? The answer: a strong subject line, aka a good title. It needs to be something that is not only informative but also intriguing. A plain title will get you nowhere when you’re competing with every other PR professional. Below are four types of headlines or titles,…
  • Four Ways to Supercharge Your LinkedIn Sponsored Updates

    Sarah Elson
    8 Aug 2014 | 9:00 am
    LinkedIn recently revamped its Sponsored Updates advertising option with the release of Direct Sponsored Content, a solution that allows users to test, tailor and target messages before publishing them. Prior to the update, brands could only sponsor messages that they first posted to their LinkedIn pages as organic content, which limited the ability to test content before publishing it. Although LinkedIn’s ad business isn’t as large as other social media outlets such as Facebook and Twitter, the platform is the ideal place for business-to-business companies to reach their target…
 
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    PRSAY – What Do You Have to Say?

  • Friday Five: Responding After a Tragedy

    Rosanne Mottola
    15 Aug 2014 | 1:48 pm
    When a tragedy occurs, PR professionals should understand that there is a fine line between an opportunity and shameless self-promotion. This week, with the death of beloved actor and comedian Robin Williams, we had the unfortunate opportunity to see many practitioners blatantly step over the line for the benefit of their clients and organizations. While […]
  • Tragedy Is Not A PR Opportunity

    Stephanie
    14 Aug 2014 | 12:27 pm
    via: iñaki de luis The PRSA public relations team is charged with doing public relations for the public relations industry, a monumental task on any given day maybe – but especially so in the past couple days. We frequently see head-scratching errors in judgment and avoidable ethical mishaps but rarely do we come across something so […]
  • Friday Five: Pitching Ain’t Easy – A roundup of the week’s worst publicity stunts

    Rosanne Mottola
    8 Aug 2014 | 1:53 pm
    When done properly a seamless public relations campaign can generate the levels of exposure and publicity for your brand or product that most practitioners dream about nightly. You’re able to position your brand in the best way possible and you leave your target audiences buzzing. However, when you rely on a one-shot publicity stunt that […]
  • PR…What ‘Good’ Is It?

    Kirk Hazlett
    7 Aug 2014 | 11:00 am
    Our profession – that of providing public relations counsel and support for clients or employers – continues to be misunderstood by many of those for whom we provide our services, not to mention the myriad others who are either indirectly impacted by our activities or observe the results from the sidelines. There seems to be […]
  • Reporters Urge White House Transparency: The challenge is access to experts

    Tracy Schario
    6 Aug 2014 | 11:30 am
    Tension with the media is sometimes an unfortunate and unintentional aspect of public relations. PR and public affairs practitioners often face a delicate balancing act between providing accurate information in a timely manner to reporters and bloggers while managing confidential employer/client information. When a PR contact doesn’t return a call or email, however, it can […]
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    ComPRehension

  • Earning My APR — More Than I Bargained For!

    DHarrell
    20 Aug 2014 | 8:00 am
    Ten years into my career as a public relations practitioner, I was seeking a challenge that would renew my passion for public relations and invigorate my career. Earning the Accreditation in Public Relations was just what I was looking for and more than I bargained for! The application process is like nervous laughter — feels exciting and scary simultaneously. Preparing for the Readiness Review is time-consuming and thought-provoking. I was reminded by a mentor that the Readiness Review is not there to deter candidates from earning their APR. It is used to evaluate whether or not a…
  • 10 Twitter Tips For PR Pros

    Deborah Weinstein
    19 Aug 2014 | 7:00 am
    via: Jeff Turner Twitter is an open, free and seemingly endless source of information on every topic, in every language. It’s a great place for PR pros to meet, greet and Tweet with like-minded individuals, companies and influencers around the world, and an equally valuable source to gain insights. Through the years Twitter has become my open-source classroom, sounding board and travel advisory – essentially a 24/7 online networking event that’s only limited by its 140 characters at a time. Twitter has become my addiction and a passion that has helped our Toronto-based PR agency,…
  • The Value of Accreditation

    SCooley
    18 Aug 2014 | 8:00 am
    The Accreditation process is one of the most rewarding accomplishments I have undertaken as a professor of public relations. I work as an assistant professor at Mississippi State University, and was encouraged to pursue my APR by our department chair. My initial thoughts on the matter were that I would go through a few examinations to earn a title that would better our standing as a public relations department. What I did not realize, and would soon find out, is that the APR process is a long journey that requires study, preparation, self-assessment and subject knowledge that vastly improved…
  • What the APR Process Did for Me

    SRivera
    31 Jul 2014 | 9:36 am
    As a career public affairs specialist, I remain committed to the foundations of public relations — Research, Planning, Implementation and Execution, or RPIE — and my journey to achieving Accreditation in Public Relations (APR) was no different. The APR quest for me was first a personal, then a professional accomplishment. A member of the Public Relations Society of America (PRSA) since 1995, I earned a Master of Public Health (MPH) degree in the late 1990s, started a family and worked on. I always had the burning desire to achieve the APR, but it was after a yearlong leadership journey in…
  • How to Deliver Compelling Messages: PRSA 2014 International Conference Preview

    Debbie Wetherhead
    22 Jul 2014 | 11:53 am
    I’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Sunday, Oct. 12 from 4:45 p.m. – 6:00 p.m at the PRSA 2014 International Conference. At previous conferences this session attracted a standing-room only crowd that generated stimulating questions and dynamic interactions. I hope you’ll plan to attend this year’s workshop and join the fast-paced, engaging program designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence. Session Highlights Spokespersons —…
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    Doug Haslam

  • My Ice Bucket Challenge Post- It’s Not What You Think

    Doug Haslam
    14 Aug 2014 | 9:44 am
    Photo Credit: Didriks on Flickr This week, I posted a simple question on Facebook: “Are you raising awareness or annoyance?” I didn’t say what this was referring to; I could have been talking about people using a celebrity’s death to promote a pet cause, or some other event that created my passive-aggressive query. My friends, however, are shrewd, and immediately assumed I was talking about the Ice Bucket Challenge. The problem I had was as I was starting to see this thing pass around, it was clear the people I saw doing the challenge clearly had no idea what it was…
  • Metrics: It’s Never “THE” Number; It’s Always “A” Number

    Doug Haslam
    8 Jul 2014 | 6:44 pm
    Photo Credit: Patrick Gage Kelley on Flickr Recently, I had started seeing friends circulate articles that a study at Princeton had debunked the “10,000 Hour Rule.” That was an idea most widely flogged in Malcolm Gladwell’s book “Outliers” – the idea that 10,000 hours was the magic number to become an expert in anything. Like anything popular – pop music, pop science, pop economics – I secretly cheered when some actual researchers took the time to debunk the theory. But here’s the thing; it’s not so much that the theory is wrong.
  • Newsjacking Chat on ScribbleLive

    Doug Haslam
    26 Jun 2014 | 7:31 am
    I was fortunate to be invited to a live chat on “newsjacking.” The ScribbleLive folks provided an embed link, which installs the chat below. Depending on how things go, I may produce a follow-up post, but let’s start with the live event, shall we?
  • Blogola Mk II: Are We Still Doing Disclosure in Social Media Wrong?

    Doug Haslam
    18 Jun 2014 | 8:57 am
    Photo by Fabiano Campos on Flickr A little more than a year ago (May 2013), the Federal Trade Commission (FTC) updated its Online Advertising Disclosure Guidelines. It made a big stir in the social media marketing space, because we all now knew the FTC was paying attention, and that we most likely needed to change our behaviors in order to comply. Of course, we know there need to be rules: “Blogola” kerfuffles of recent years show that companies and the influencers they employ need to be accountable to showing to what extent influence is being compensated. These guidelines are the…
  • 45 Days To Compose A Tweet? Silly, But…

    Doug Haslam
    7 Jun 2014 | 2:47 pm
    If your social media decision making is as needlessly complicated as this infographic, you may want to make some changes. Recently, a lot of social media professionals (like myself) got up in arms over a Business Insider article, “We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet.” It’s fun to get our undies in a collective twist over articles like this. In this case, the reaction was, “The ‘creative‘ agencies are ruining social! They are agonizing over each clever little piece of content!” Well, kind…
 
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    Sherrilynne Starkie

  • Writing tricks for content marketers

    Sherrilynne Starkie
    19 Aug 2014 | 6:12 am
    Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing, writers need to know about search engines and how digital formats are impacting reader habits and preferences. Good headline writing has long been an art form. It takes a skilled and experienced editor to sum up a whole story in a five or six word phrase that will attract readers’ attention and draw them in. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Google bots like short headlines…
  • Are you on Facebook messenger?

    Sherrilynne Starkie
    18 Aug 2014 | 6:02 am
    Facebook  users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Now, resistance is futile. Mark Zuckerberg (Photo credit: Wikipedia) Messages have removed from the Facebook mobile app.  People who like to use Facebook to send messages from their phones are now required to download Facebook’s standalone messenger app. This applies to both Android and iOS. The change underlines the social network’s strategy to monetize the service. On last week’s earnings call,  Mark Zuckerberg said the goal was to turn Messenger into ‘an…
  • Facebook mention: for celebrities only

    Sherrilynne Starkie
    17 Aug 2014 | 9:40 am
    I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa. I have this self-imposed rule because my own personal goal in social media is to make real connections with real people. Besides that, I don’t want to fill up my feeds with irrelevant updates about things I care little about. Over time, however, I have tended to bend my rules. I have never met Ricky Gervais, but he’s pretty darned funny and seems to be in charge of his own Facebook page, so I follow him. I…
  • Managing Facebook ads from your phone

    Sherrilynne Starkie
    19 Jul 2014 | 5:35 am
    This is one of our Facebook Ads (Photo credit: The Cyphers Agency) Now advertisers have a new way to manage Facebook ads on the go.  Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts The global roll out of this feature started this week.  Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app. Facebook says its expects the new feature to be available to all advertisers by the end of the summer.
  • nBA Pulse: a new social analytics tool

    Sherrilynne Starkie
    29 Jun 2014 | 6:31 am
    In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) of interviews I’ve sat in on over the years, but this time I got to ask the questions. I think I played the part well.  I listened to the presentation, asked some tough (nosy even) questions and gave some feedback on the product demonstration. While I did not get all my questions answered…
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    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • At CNBC, the medium is the message

    18 Aug 2014 | 12:04 pm
    AS SEEN ON TV: Appearances on business TV are worth a a great deal for your product, service, or investment.Will an appearance on CNBC, FOX Business, or other business TV networks spike a stock price or drive demand for a product? Probably not. But if leveraged properly, it can be worth its weight in gold.Last year, we secured scores and scores of appearances on CNBC, Fox Business, and Bloomberg TV for our clients. Still, such a rush to coverage always raises the specter of, "What is all this worth? How valuable is someone’s five minutes of fame among the non-stop talking heads and barrage…
  • If it bleeds, it leads

    14 Aug 2014 | 10:42 am
    The old newspaper adage has more to do with us than with journalism. At least that’s one conclusion from Abundance: The Future is  Better than You Think The 2012 book by Peter Diamandis and Steven Kolter. Diamandis is an engineer, physician, entrepreneur, and founder and chairman of the X PRIZE Foundation. I had been meaning to read his book for some time, and a recent remote working assignment away from the office gave me the perfect excuse. Abundance presents a rare, positive look at our future and at how much progress our civilization has made, particularly in the past 50 years. It…
  • Philly’s top PR firm lists most incendiary tech media

    4 Aug 2014 | 3:17 pm
    We call them the incendiary media, those tech publications that might not have the name cache of a Wall Street Journal or Wired magazine, but bring with them the ability to stoke national interest in a technology -- be it a consumer gadget or an enterprise solution. They tend to be read by the real technology enthusiasts, influencers, or other media as well as society as a whole. Many of them top our priority lists of target media. Incendiary in that they have the ability to spark interest and awareness in surprising ways:Gizmodo. It’s all about the latest and greatest in gadgets and…
  • Philly’s top PR firm gives advice to recent grads

    21 Jul 2014 | 10:52 am
    Perhaps it’s something in the water, or maybe universities are just doing a better job of preparing graduates for the world of public relations, but our Junior Associate class of summer 2014 is turning out to be the strongest we’ve ever hosted here at Gregory FCA.Each summer, we bring in eight to 12 Junior Associates as either college juniors or post grad candidates as paid members of the Gregory FCA team. It’s a great way to experience the industry and this year’s class is knocking our socks off with their attitude, aptitude, and aspiring altitudes and expectations for their…
  • What if the aliens are already among us? When computers revolt

    16 Jul 2014 | 2:00 pm
    COMPUTERS: Are they becoming more like humans? I have been working a lot lately in some pretty funky technologies -- quantum computing, artificial intelligence, machine learning, and other stuff I don’t fully understand, but somehow manage to write about and promote.One of my most brilliant clients, Stephen DeAngelis at Enterra Solutions recently wrote a blog post for Scientific America where he considers where all this is headed and the threat that self-aware computers might pose to human beings. As he points out, self-aware computing has been the subject of any number of Hollywood…
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    BurrellesLuce Fresh Ideas

  • Five Grammar Mistakes to Stop Making Now

    Ellis Friedman
    21 Aug 2014 | 9:15 am
    flickr user Nic McPhee, CC BY license I may have mentioned that my nickname around here (and on Twitter) is “red pen.” There’s a reason for that – I like grammar and editing. In the interest of helping out public relations professionals in their constant quest to improve their writing skills, today I bring to you five grammar mistakes I see and hear very commonly. As a pro, you’ve probably got a lot of the basics nailed, but with something as broad as language, there’s always more to learn, even for red penners like me. Whether you’re crafting marketing materials, updating your…
  • Thanx Hanx: Why Old-School Isn’t Going Anywhere

    Ellis Friedman
    20 Aug 2014 | 9:41 am
    This week in odd pairings, Tom Hanks launched an app. Slickly doing away with that stuffy “ks,” the app is called Hanx Writer, and it’s an iPad app that looks and sounds like a typewriter. If you ever felt like all the swiping and tapping you did on your iPad was just too silent, Hanx Writer rights that wrong and kits you out with all the clacks, dings, and whizzes your 21st Century heart could desire. It’s been number one in the iTunes App Store since its launch last week, so it’s clearly striking a chord with modern-day typists. Perhaps it’s not surprising, since repackaging of…
  • PR Etiquette for Content Marketing

    Ellis Friedman
    18 Aug 2014 | 8:42 am
    Reddit has released some basic rules – called “pressiquette” – for writers or contributors to outlets, and if you engage in content marketing, they probably apply to you too. The new rules require that, should you come across a story that tickles your journalistic fancy, that you message the original poster (aka “redditor”) to “ask for their permission prior to using it in an article or list, ask how they would like it to be attributed, and provide them a deadline … Please respect redditors who may wish to stay anonymous, or to not be featured in an article.” There are also…
  • Take a Happy Break: Three Videos to Make You Smile

    Ellis Friedman
    14 Aug 2014 | 8:30 am
    flickr user Neal Fowler, CC BY licence It’s been a rough week in the news – heck, it’s been a rough summer in the news. It’s tough not to feel overwhelmed and dispirited with all the crazy stuff happening in the world. You may not feel like a video will help, but even the momentary lift in mood can do good things for your health. So here are three YouTube videos that will make you laugh, smile, or just regain your faith in humanity. For a laugh I challenge you not to laugh along with this round-faced baby, and I hope you fail at that challenge, because laughter is good for you.
  • 4 Essential Components of a Successful Measurement Strategy

    Ellis Friedman
    13 Aug 2014 | 8:57 am
    flickr user Randen Pedersen under CC BY license Measuring the impact of your PR campaigns is the most important way to figure out what’s working, strategize, and prove the benefits of public relations. Here are four things every effective media measurement strategy absolutely must have. Financial understanding To demonstrate the value of your position and your department to the C-suite, you must think like a CEO and focus on the contributions you make to the organization and how you’re leveraging your existing resources. This also means you need to understand the basics of how your…
 
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    Zoetica Talks: Formerly Communication Overtones

  • Measuring the Return on Investment of Social Media

    Kami Huyse
    12 Aug 2014 | 9:27 am
      Return on Investment is one of the most hotly debated aspects of communication and especially social media measurement. But like any other department, social media demands resources.  While it makes sense to measure soft numbers like social media’s impact on awareness, knowledge, interest, relevance, relationship, intent to purchase and more, it is also important to calculate true return on investment. There is a lot of talk about how companies and individuals can measure the return on investment of these channels, but very few have set up a system to regularly connect sales to…
  • Lessons from AdventureCon14: Creating Content and Building Relationships

    Kami Huyse
    30 Jun 2014 | 11:05 am
      Last weekend, Julie Pippert and I had the honor of spending quality time with some of the most amazing women in the state of Texas at the third annual AdventureCon conference at SeaWorld San Antonio. This conference, which Zoetica helped found in 2012, has grown to about 30 bloggers, including the SeaWorld Wildside bloggers, who are competitively selected each year. This is one of the few conferences that is designed for families, and as a result many bring their entire family to attend, bring the total attendees to about 150. While bloggers learn tips and techniques to improve their…
  • Google Analytics is Dead as We Know It: Meet Universal Analytics

    Kami Huyse
    6 Jun 2014 | 9:29 am
      Google Analytics is a mainstay for most websites and blogs. Google has slowly been transferring all of these accounts to its new property called Universal Analytics. Universal Analytics started out as a beta product for Google in October 2012. In March of last year it was opened to all users of Google Analytics. More recently, they have entered the phase where they will force all accounts to convert to the new standard. This new platform was developed to better track the devices and digital touch points that have become so common. According to a post on the Google analytics blog last…
  • How to Sell Products on Twitter Using #AmazonCart and the Drawbacks

    Kami Huyse
    6 May 2014 | 3:38 pm
      Amazon has a new way to buy products while browsing Twitter. Once you have connected your Twitter account to the Amazon Cart service, you can reply to a tweet with the #AmazonCart hashtag, and whatever product was linked in the original tweet will show up in your shopping cart on Amazon. It requires no set up for the merchant, brand or even the average person. I ran a test today and it was fairly easy. 3 Steps to Run #AmazonCart + Twitter promotion Step One Tweet Amazon link with #AmazonCart hastag. Construct a tweet with a link to a product on Amazon and add the link #AmazonCart with…
  • 5 Things to Jump Start a Kickstarter Campaign

    Ellen Evans
    23 Apr 2014 | 7:20 am
    The team at Green San Antonio Editors Note: I have had the pleasure of knowing Ellen Evans and her family for over 10 years. We met when we both served on the board of the Public Relations Socialety of America in San Antonio. She is a gifted communicator and has creatively taken on a Kickstarter campaign to fund a new vegitarian drive-thru concept restaurant in San Antonio. Here are some great tips based on her real-life experience. Currently the campaign is just over $6,000 away from reaching it’s goal of $40K. I am headed over there to support the campaign now, and hopefully you will…
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    PR CONVERSATIONS

  • Exposing PR’s weaknesses

    Heather Yaxley
    17 Aug 2014 | 12:31 pm
    I’m concerned about public relations. In the way that the Texas mother who created the Ignore No More app was concerned by her son ignoring her mobile phone calls.  PR – why are you ignoring all the good advice that’s around you? Even more concerning, why are PR practitioners ignorant of the weakness of a discipline that relies on anecdote, criticism and personal opinion, rather than robust evidence, substantiated thinking and considered arguments? We see this almost everywhere that PR is discussed online (and often in print too). Bloggers and commentators with opinions…
  • Why public relations must wake up to wearables

    Judy Gombita
    7 Aug 2014 | 12:50 am
    Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter Op-Ed by Catherine Arrow In kicking off this post, I was sorely tempted to indulge in a Buzzfeed-style headline, complete with obligatory quirky picture—probably JIBO, the world’s first family robot. I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that…
  • Edward Bernays and the College of Communication Management

    admin
    30 Jul 2014 | 11:23 am
    Edward Bernays First College of Communication Management in Croatia. Reporting the death of Eddie Bernays at the age of 103 on 9 March 1995, The New York Times presented a largely favourable obituary. Over the past two decades, Bernays’ legacy has been mixed as his work has been praised as pioneering and also derided as deceptive manipulation. These opposing, simplistic interpretations, are combined in Cutlip’s overview: Bernays was a brilliant person who had a spectacular career, but to use an old-fashioned word, he was a braggart. [Source: The Unseen Power: Public Relations: A…
  • The growing global market for the Art of PR

    Judy Gombita
    24 Jul 2014 | 1:31 am
    The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations By Jiamin Ren Ma Weidu, a major collector who picked up some pieces in exchange for cigarettes after the Cultural Revolution devalued art. A hybrid model of communication and new field of PR practice related to the global art market Things are changing quite rapidly with the present-day global art market—rebounding to near pre-Great Recession highs—reaching €47.42 (or $65.9 billion US) in sales in 2013. Two factors drove…
  • PRoust Questionnaire: Helen Slater

    Judy Gombita
    17 Jul 2014 | 1:19 am
    The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers Helen Slater 1. What are your most striking characteristics as a PR practitioner? Honesty (or integrity) and a good sense of humour–each of these are essential in the business of PR. 2. What is your principal fault as a PR practitioner? Sometimes being too honest;…
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    Public Relations Sydney

  • 5 Tips for great PR story angles

    Catriona Pollard
    18 Aug 2014 | 3:00 pm
    Journalists hate receiving generic story angles. They are often overwhelmed and overworked, so don’t have the time to come up with interesting angles related to your business. For this reason, it is essential to research the publication and the type of readers before you contact the journalist with your story idea. When you approach a journalist with a compelling and interesting PR story angle, you are much more likely to capture their attention and interest. Here are our five top tips for finding great PR story angles you can use to pitch to journalists. 1. Brainstorm using the…
  • The importance of having a media policy [example]

    Catriona Pollard
    11 Aug 2014 | 4:03 pm
    A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. You can develop a strategy for the interview. You can review the topic and angle the journalist wants. You can convey your key messages with clarity and impact. The following is an example of a media policy which you can use for your business. It should be treated as one of your key policies and procedures. Example media policy All media calls are…
  • Monitoring and evaluation: An essential part of a public relations strategy

    Catriona Pollard
    4 Aug 2014 | 4:00 pm
    It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Unfortunately, the effectiveness of public relations tactics often cannot be measured empirically and as a result, many public relations practitioners fail to effectively monitor and evaluate the implementation of their tactics. It is important to implement even the most basic procedures to ensure that practitioners understand what works and what doesn’t. Here are some ways to monitor:…
  • Press release sample: How to craft a winning press release

    Catriona Pollard
    28 Jul 2014 | 5:59 pm
    Making an impression with the media needs some serious planning. So how do you craft a truly attention grabbing press release? It’s all about the headline Journalists receive an overwhelming level of emails in any given day which is why your ‘headline’ is important so it can quickly get their attention.  If it doesn’t grab them, they’ll probably (certainly) never read any further. Be succinct Brevity is important in any press release – the traditional format for these is short and there is a good reason for this. Again, it comes down to the time investment of a…
  • BRAND NEW BOOK! From Unknown To Expert: How to use clever PR and social media to become a recognised expert

    Catriona Pollard
    20 Jul 2014 | 8:04 pm
    A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Catriona Pollard, author of From Unknown to Expert captures 20 years of PR and social media know-how into a practical guide to help you gain more exposure, increase sales and enable new career opportunities. Catriona delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised…
 
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    Digital Park

  • How the ALS ice bucket challenge challenges us to be better marketers

    Susie Gilden
    18 Aug 2014 | 12:57 pm
    For the past few weeks, my social media feeds have been dominated by family, friends, celebrities and complete strangers dumping buckets of ice on themselves as part of the ALS #IceBucketChallenge. I have also seen many posts where people are annoyed and questioning if the challenge is actually making a difference. Well, aside from creating an awareness for ALS (amyotrophic lateral sclerosis), often referred to as “Lou Gehrig’s Disease,” it is actually raising “buckets” of money and bringing in new donors. As a public relations strategist, this grassroots campaign is one that stands…
  • Shifting attitudes about media make a case for integrated communications

    Stacy Merrick
    23 Jul 2014 | 6:24 am
    Americans’ faith in the major news media platforms is at record lows, according to a Gallup Poll published in June 2014. The actual behaviors of the average consumer, though, should make PR pros take notice, given that media relations is a significant portion of what we do. Gallup’s Poll shows that people trust newspapers the most, followed by the Internet, with television news bringing up the rear. However, the American Press Institute notes that this order is reversed in terms of how Americans actually consume the news. Television, which reportedly has the lowest public confidence, is…
  • Granada, not Grenada: Six spellchecking tips that could save your brand

    Kristy Kennedy
    14 Jul 2014 | 8:49 am
    You may have read recently that one vowel might cost British Airways a pretty penny after sending a couple to the Caribbean (Grenada) instead of their intended Spain vacation (Granada). In a digital age where public blunders go viral before brands can even think of hitting the delete button, it’s more important than ever to be mindful of producing well polished content. While word processors’ spellcheck may be a PR pro’s best friend, sometimes the infamous red squiggles below a word can be misleading. Indeed, Grenada and Granada are both words, but you have to think: Which word was…
  • U.S. Soccer and Malcom Gladwell: Why World Cup is a marketing game changer

    Shawn Warmstein
    30 Jun 2014 | 1:09 pm
    “The magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” That is how Malcolm Gladwell describes the tipping point. With the United States advancing to the elimination round and the country catching World Cup fever marketers must ask themselves this question: Is this soccer’s tipping point? It’s no secret soccer is the world’s most popular sport. Stars such as Neymar, Ronaldo and Messi are more recognizable than LeBron, Peyton and Jeter everywhere but the U.S. However, once the World Cup concludes, will soccer continue its…
  • Google’s “right to be forgotten” reinforces the importance of an online crisis plan

    Jeanine Karp
    23 Jun 2014 | 6:47 am
    The EU’s Court of Justice may have forced Google to give its citizens a say in what pops up when someone searches their name by upholding what is known as “the right to be forgotten,” but there is still no such thing as a “Get Out Jail Free ” card on the web. As the debate about the validity and impact of the ruling rages on, it’s a good reminder for anyone with a public persona or brand to have a solid digital crisis communication plan in place. No ruling can keep up with powerful combination of the 24/7 news cycle and the Internet’s ability to aggregate information,…
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    wiredflare.com

  • Leveraging LinkedIn Groups for Business Growth

    Wired Flare
    13 Aug 2014 | 10:29 am
    by Frances Leary and originally published in Progress Magazine, Vol. 21, No. 3 Groups are one of the most underutilized LinkedIn feature. Here are some tips to help you start putting them to work for you: Join groups with members you are specifically looking to do business with. It will give you the opportunity to connect with them before you request a meeting. Participate in group discussions: answer questions and comment on posts. This will highlight your expertise and build recognition with other group members. Post links to original articles or start original discussions. This will…
  • Planning Your Franchise Social Media Strategy in 6 Steps

    Wired Flare
    3 Jul 2014 | 10:51 am
    Originally published on FranchiseGrade.com by Frances Leary While I’m a complete believer in franchise-wide social media systems, you simply may find that you buy into a franchise without something in place. That means it’s left to you. So, what are you going to do about it? Well, for starters, you have to commit to just doing it. With or without franchisor support, social media is a place you need to be. And…it does not have to be as difficult or as time-consuming as you think. Here’s a simple 6-step process to get you started. Step 1: Determine which platforms to use. You do NOT…
  • Frances Leary Interviewed on Franchise Euphoria – How to Connect with Your Audience via Social Media

    Wired Flare
    25 Jun 2014 | 9:51 am
    Our president, Frances Leary, was recently interviewed on Josh Brown’s podcast, Franchise Euphoria. In the interview, Josh and Frances discuss why social media is such an important element of franchise success today. She identifies some areas where many franchises are missing the mark and explores opportunities for maximizing social engagement. Josh Brown is an attorney who specializes in franchise law. He is also an entrepreneur and family man, who is driven by his passion to be and do his best every day. To find out more about Josh Brown, click here. You can listen to the interview…
  • What’s the ROI of Social Media?

    Wired Flare
    16 Jun 2014 | 10:16 am
    Originally published on FranchiseGrade.com by Frances Leary Before assuming you know that social media is where every franchise needs to be, let’s take a look at some numbers: 78% of social media users say that the posts made by companies on social media influence their purchases 69% of purchasers are more likely to choose products or services from a business that has social media profiles 81% of customers turn to social media to get their local customer service issues resolved Those numbers make it pretty clear that customers expect companies (both B2B and B2C) to have a presence on…
  • Frances Leary Interviewed in Canadian HR Reporter

    Wired Flare
    11 May 2014 | 8:05 pm
    Frances was recently interviewed by Canadian HR Reporter. The article, entitled “Employee Activists Represent ‘Huge Opportunity’ for Employers,” was written by Sarah Dobson and explores the potential impact (both positive and negative) of employers engaging employees proactively in social media conversations. It’s a huge opportunity if it’s handled appropriately, said Frances Leary, president of online communications company Wired Flare in Halifax. “Organizations have to have their policies in place and make sure they’re well-communicated to…
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    Doktor Spinn

  • Point To The Button, People

    Jerry Silfwer
    11 Aug 2014 | 11:00 pm
    This is going to be a short post, so pay close attention dear readers. I’m going to reveal a favourite trick known to most conversion specialists, but not to the average digital marketer. It’s fun — and a little bit weird, too. We all debate (well, some of us) colours of buttons for maximum conversions. […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Point To The Button, People…
  • Why You Should Use Call-To-Actions In Digital PR

    Jerry Silfwer
    14 Jul 2014 | 11:00 pm
    By know, most are getting used to the idea of including CTAs (call-to-actions) in their online messages. A call-to-action is basically where you tell people what to do next. Let’s just contemplate this for a while … what to do next? Having struggled with creating great content, publish it in a timely manner while being […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Why You Should…
  • How To Create A Social Media Strategy Step By Step

    Jerry Silfwer
    6 Jul 2014 | 11:00 pm
    One of the most common questions I get is, how do you create a social media strategy? Well, now that’s not really true … The actual question is, do you have a social media strategy document template that you could send over? Unfortunately, I don’t. And that’s because it simply doesn’t work that way. Developing […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post How To…
  • 11 Ways To Get In Front Of Other People’s Audiences (OPA)

    Jerry Silfwer
    17 Jun 2014 | 8:00 am
    Sometimes you fail. Like I did in my last post, Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast. What happened: I read a great post over at Copyblogger and I got excited and decided to share my thinking around it. However, as some readers pointed out both in the comments and on […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post 11 Ways To Get In Front Of…
  • Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast

    Jerry Silfwer
    15 Jun 2014 | 11:00 pm
    One of my favourite blogs, Copyblogger, ran this awesome post the other day, The Smart Way To  Use Other People’s Audiences To Build Your Own (check it out for some solid tips). While this might not be a revelation to you guys, I really love the simplicity of the underlying logic, other people’s audiences. Or OPA […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Other People’s…
 
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    Cision » Featured

  • A measurement revolution: AMEC Measurement Week

    Gina Joseph
    18 Aug 2014 | 11:36 am
    By now, we all realize the importance of being able to quantify the results of our hard PR work. But it’s only recently that PR has been called on to show true ROI, proving it deserves to be thought of as a profit-center on the same level as marketing. Because of this shift, the focus […]
  • Best Practices: 5 Ways to Stand Out in Digital Media

    Guest Contributor
    5 Aug 2014 | 10:01 am
    This is a guest post by Anna Julow, Director of Social Media Accounts at BLASTmedia. The digital world is growing at a rapid pace. Each month, there are an estimated total of 11 billion searches in the United States alone. With the number of websites on the Internet quickly approaching 1 billion, the need for companies to […]
  • Beyond Search: Understanding authority, News Engine Optimization (NEO) and creating sticky messages

    Heidi Sullivan
    31 Jul 2014 | 8:12 am
    A key function of PR has always been about reputation management, but getting that done has required an ever-evolving set of skills for communications pros as we’ve moved away from news as an event and witnessed the growth of social and search. One of the key aspects of a PR pro’s job for the past […]
  • Four Years Later: Sciacca Talks Boston Herald’s Success

    Jason Morgan
    24 Jul 2014 | 1:37 pm
    We check in with Boston Herald's Joe Sciacca on his four-year anniversary as editor in chief.
  • Why Content Research Needs PR

    Guest Contributor
    17 Jul 2014 | 1:15 pm
    This is a guest post by Ashley Sherman, Director of Digital Media Relations at DigitalRelevance. PR professionals offer a wide variety of skills that, until now, have mostly been reserved for outbound promotion of a company or its products and services. Undoubtedly, content has become a major tactic for PR teams to use when reaching out […]
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    Council of Public Relations Firms

  • How to Rise Up Fast in PR—Do’s and Don’ts from Members of This Year’s 40 Under 40 List

    Matt Shaw
    20 Aug 2014 | 6:11 am
    Who are the heavy hitters in our industry, the bright young stars to watch? PRWeek knows. Earlier this month, the magazine released its annual list of “40 Under 40”—40 heavy-hitting communications professionals under the age of 40. If you’re wondering how can get on next year’s list, you’ve come to the right place. Several honorees—Catalyst’s Joe Flores, LaunchSquad’s Beth Sanzone, Weber Shandwick’s Ian Cohen, MSLGROUP’s Ross Levanto, and Edelman’s Zing Shaw—opened their hearts and minds to us about their career experiences. From their responses, we’ve gleaned the…
  • Pandemic Thespians: why PR pros need to know more than Big Data and Analytics to save the World from Killer Pandemics

    Chris Graves
    8 Aug 2014 | 7:17 am
    Whether or not the world’s worst and scariest outbreak of Ebola can be managed comes down to communications. This outbreak demonstrates the need for effective communications more than ever before. At every turn there is a different audience and different need that demands accuracy, agility and in some cases, tremendous ingenuity on the part of the communicators. While contemporary communications experts must be able to create social media plans and data-driven content marketing, one powerful and perhaps overlooked method dates back thousands of years. This may be the only way to head off…
  • Going Long—Seven Tips to Jumpstart Your Long-Term Strategic Planning

    Matt Shaw
    6 Aug 2014 | 6:40 am
    Do you spend enough time thinking strategically about your long-term future? Or are you focusing primarily on putting out fires this quarter, this month, this week? In a 2014 survey of 800 executives, fewer than half expressed confidence in their organization’s ability to adapt to disruptions in their markets. Only about 10% of respondents reported that their organizations had formal long-term growth strategies in place. And large firms were especially by growth, with nearly half responding that they are “changing more slowly than the overall market”. We wondered how public relations…
  • “The Question”—Introducing the Council’s New Working Group on Digital

    Evan Kraus
    30 Jul 2014 | 7:00 am
    I find it impossible these days to attend a PR industry meeting without someone asking the question. Sure, the question has some variants and morphs into different forms. And it sometimes is elusive. But inevitably, it rears its head and commands center stage. This particular question is rooted in an existential journey that my chosen industry, public relations, is undergoing in this era of rapid convergence, as the lines between advertising, marketing, customer care, corporate communications, interactive, public affairs and about everything else related to communications are blurring. Okay,…
  • Moving Your Firm and Your Career Forward—New Insights from the Science of Motivation

    Gabriele Oettingen
    25 Jul 2014 | 8:55 am
    How do you move up at your firm, land that new client, show your boss all that you’re capable of, or increase your firm’s revenues? We often turn to consultants, coaches, business magazines for help with specific challenges, but popular culture has a more general answer: Think positive! We’re told that if we envision the future we want and stay focused on that, we’ll wind up living our dreams. Oprah says so. Bestselling books like The Secret say so. Even our greatest poets and thinkers have said so. “Keep your face always toward the sunshine,” the poet Walt Whitman once…
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    Stern + Associates

  • The Sales Connection: Bridging the Thought Leadership-Sales Gap

    Ned Ward
    13 Aug 2014 | 7:41 am
    Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. But it’s also increasingly important to lead generation and sales. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals. The name isn’t important, but the idea behind it is: thought leadership goes beyond business as usual, and defines organizations as knowledgeable experts and trusted advisors. After…
  • Your Thought Leadership Strategy is Missing One Crucial Element: An Audience

    Justin Gianninoto
    25 Jun 2014 | 8:03 am
    You’re doing everything right.  Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content.  Your social team is crafting updates for all of your key platforms, sharing them and engaging on an ongoing basis.  Yet, somehow the ROI still isn’t there. Whether you’re using website visits, content shares or other engagement metrics as your key performance indicators, the numbers are moving too slowly – or won’t budge at all. So what’s your digital strategy lacking? At the center of the problem is the fact…
  • Promoting Value: When Zero is More than Nine

    Ned Ward
    11 Jun 2014 | 11:26 am
    At age 41, I’ve been a consumer of products and a purchase decision-maker for a long time now. But a certain absurdity has become much clearer to me lately: the folly of pricing strategies. I call it the Chicanery of Nine. Or more specifically, prices that end in 9, 99 or .99 – or 99,999 if you’re into high-ticket items. As they hearken back to the days when fruit and vegetable cart proprietors used handwritten pricing signs (4 for 99 cents, anyone?), I’m surprised these strategies still exist. It’s an outmoded concept that insults buyers’ intelligence by attempting to fool us…
  • Take It Outside! Why Walking Meetings are Healthy Business

    Susan Stern
    19 May 2014 | 7:34 am
    Meetings are on the move – out of the office. And it’s a trend I’m following in good stride. (Pun intended.) Steve Jobs was famous for his long walks with top talent he hoped to recruit to Apple. Mark Zuckerberg reportedly sealed Facebook’s billion dollar deal with WhatsApp after several long walks with the mobile messaging service co-founder. And even President Obama ends his day with a walking meeting with the White House chief of staff. But it’s not just a fad for celebrity leaders. According to a recent Bloomberg article, “The trend is partly being stoked by executives trying…
  • What College Graduates Can Learn from Thought Leaders

    Joan Bosisio
    13 May 2014 | 10:30 am
    As the students in my introduction to public relations class at Seton Hall University prepare for graduation, we’ve talked a lot about self branding, and how to identify and promote your own unique talent and skills when searching for a job. If you want to take control of your careers, I tell them, it’s important to understand how you’re perceived in the marketplace and how you can shape that perception. It’s also the message I give clients: Just like college students entering the work force, thought leaders must develop, promote and strengthen their personal brand (of course, our…
 
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    Smoking Gun

  • Mobile advertising, marketing and support still lags behind where it should be

    Martin
    19 Aug 2014 | 3:11 am
    Staff at this award-winning consumer PR agency have long been advocates of going mobile. As smartphones and tablets have progressed the possibilities such devices offer have come forward leaps and bounds, meaning that in theory most people should be able to do away with their home desktop or laptop completely when performing basic and not-so-basic tasks, from gaming to online shopping. There has been a significant problem in terms of mobile advertising spend, though, and according to a new study by the Internet Advertising Bureau (IAB), the issue shows now sign of being resolved in the near…
  • The Blagger’s Blog 15th August 2014

    Martin
    15 Aug 2014 | 4:39 am
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “Despite a lack of natural ability, I did have the one element necessary to all early creativity: naïveté, that fabulous quality that keeps you from knowing just how unsuited you are for what you are about to do.” Steve Martin, at some point in his wonderful career, as quoted by Parade this week to mark the comedy hero’s 69th birthday.     Weekly High In an ever changing world it’s nice to know you can still find familiarities- such as David Attenborough’s soothing…
  • Travel PR month begins at Smoking Gun PR

    Martin
    12 Aug 2014 | 6:00 am
    Here at Manchester’s most ingenious award winning public relations agency we pride ourselves on being masters of various sectors. A far cry from the average Jack Of All Trades. As anyone who is familiar with our client roster will understand, our digital PR and marketing team are experts at Consumer PR, Homes and Interiors PR, Food PR, Social Media Marketing, Consumer Technology, and Pet PR. Amongst other things. And our well seasoned traditional press maestros have similarly comprehensive understandings of these fields, and a few more besides. With this in mind we have begun…
  • Celebrating great pet PR on World Cat Day

    Martin
    8 Aug 2014 | 8:22 am
    If you’ve been keeping an eye on the social scene this week then chances are the fact it’s World Cat Day won’t have passed by unnoticed. It certainly didn’t in this pet PR office. With our work for Crufts Factor and The Kennel Club having drummed up significant press for both brand and event, not to mention our successful efforts to help launch Britain’s first ever animal social network, MySocialPetwork, we don’t need to explain how much we value furry friends. Along with feathered, scaled, and pretty much every other variety of non-human life. As such it…
  • The Blagger’s Blog 8th August 2014

    Martin
    8 Aug 2014 | 4:54 am
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “From now on, The Times will use the word “torture” to describe incidents in which we know for sure that interrogators inflicted pain on a prisoner in an effort to get information.” New York Times executive editor Dean Baquet, confirming the paper’s decision to change how it refers to the controversial treatment of some terror suspects by the CIA. Previously terms such as ‘harsh’ or ‘brutal interrogation methods’ were used.    Weekly High Nobody likes a…
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    Finn Partners - Inspired

  • You Should Make a Video Game

    Brian Perry
    31 Jul 2014 | 9:13 am
    I had the privilege of spending last week working at San Diego Comic-Con with Microsoft. Its Games Studios wanted presenters to talk about the future of game design, and for some reason they wanted one of those people to be me. This was all in an effort to promote the upcoming game development software Project Spark, which opens up video game design to more than just computer scientists. It makes it so kids, adults, parents, teachers and students can all jump into complex game development in a very easy-to-use and easy-to-understand way. Throughout the four-day event I spoke one-on-one with a…
  • Five Ways We’re Working Differently After TEDxFultonStreet

    Lindsay Bubbico
    9 Jul 2014 | 8:19 am
    TED events are known to be thought-provoking. But what TEDxFultonStreet founder Aaron Sylvan really wanted in planning his inaugural event supported by Finn Partners, was for guests to leave as a different person; with a new or changed perspective. With this in mind, he aptly themed his event Chrysalis, Radical Transformations. And it was. Rather than remix the agenda or speakers, I wanted to share living proof that Aaron’s idea for a TEDx event was a success. We were inspired in many different ways; here are just a few: 1. “No” and “Never” are not options. Many of the speakers…
  • Finncast Episode 18: Goopple & SnapTrend

    Alexandra Kirsch
    8 Jul 2014 | 7:46 am
    On episode 18 of the Finncast, Brian and I took the reins and focused on two big social and digital news stories: the Google I/O (or rather, the Apple-fication of Google products) and Snapchat’s trend curation. Have we piqued your interest? If so, lend us your ears and listen to the podcast in full by clicking here.  
  • Finn Partners Midwest Hits the Detroit Tech Scene during TechWeek Detroit

    Naomi Burton
    22 May 2014 | 3:00 am
    History, opportunity, ideas, dreams, achievement, trust, warmth, creativity, quality, hard work, optimism, collaboration. These are the words that come to mind when I think of both our recently opened Finn Partners Detroit office, and TechWeek Detroit, a weeklong event that showcases, celebrates and enables emerging innovative ecosystems in Detroit. And, not coincidentally, these are also all attributes of our host city. We’re thrilled that, like us, TechWeek Detroit is a newbie in town from the Windy City, but the primary reason we gravitated to this event was because we share a belief in…
  • If You Need Something Done…

    Jacqui Lipson
    9 May 2014 | 1:30 pm
    I believe it was Benjamin Franklin who once said, “If you want something done, ask a new mother.” I have recently had the incredible experience of becoming a mother. In honor of Mother’s Day, I am going to take the opportunity to humble-brag on behalf of all my mummy friends and myself. There are a million and one lists to prepare you for pregnancy, labor and delivery and provide advice on child rearing. What they all share in common is NONE of them will ever truly prepare you for any of these things. The best metaphor I ever heard was from a girlfriend who compared delivery to a car…
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    Public Relations & Social Media Imelda Dulcich

  • Stop with the Twitter Favoriting.

    Imelda Dulcich
    19 Aug 2014 | 9:23 am
    We used to talk. So, it’s come to this, you barely pay attention to me anymore. Remember when we used to talk, you’d @ mention me on Twitter and I’d respond. Now we’re like an old married couple. And it’s not just you and me. When I joined Twitter, there was a wide-spread practice of acknowledging or […] The post Stop with the Twitter Favoriting. appeared first on Public Relations & Social Media Imelda Dulcich.
  • Be Inspired: Target and Pinterest Campaign

    Imelda Dulcich
    14 Aug 2014 | 7:34 pm
     Build your own Pinterest Campaign based on Target/Pinterest collaboration Pinterest has more than 700,000 party planning related items pinned every day. Target has partnered with three pinners who designed exclusive collections for Target. The first to launch is Oh Joy! Join us as we partner with three of our favorite pinners who created exclusive collections for […] The post Be Inspired: Target and Pinterest Campaign appeared first on Public Relations & Social Media Imelda Dulcich.
  • Planning a Facebook Page

    Imelda Dulcich
    14 Aug 2014 | 7:08 pm
    Planning a Facebook Page is a lot like planning a garden  What’s the purpose of your Facebook Page? When clients want to start (or revamp) their Facebook page, I ask “What’s the purpose your Page?”   If you’re a gardener (even a pots-on-the-porch one), you know the feeling of wanting to create something new and […] The post Planning a Facebook Page appeared first on Public Relations & Social Media Imelda Dulcich.
  • Happily Waving Goodbye to Facebook’s Like Gate

    Imelda Dulcich
    14 Aug 2014 | 7:08 pm
    Goodbye Phoniness. Hello Good Content.  Facebook Like Gate. I’ve never been a fan of Like Gates We want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. – Facebook for Developers As of November 5, 2014, Facebook asks Developers of Platforms to update their apps […] The post Happily Waving Goodbye to Facebook’s Like Gate appeared first on Public Relations & Social Media Imelda Dulcich.
  • How To Get The Most Out Of Industry Leader Lists

    Imelda Dulcich
    14 Aug 2014 | 7:03 pm
    How you can use Industry Leader Lists I love lists, especially ones that highlight industry leaders. You know the kind:  - The top ten bloggers you must know! - Follow the top 20 Public Relations Twitter accounts! - The 100 most social people in Social Media! Who are these people and how did they get on […] The post How To Get The Most Out Of Industry Leader Lists appeared first on Public Relations & Social Media Imelda Dulcich.
 
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    The PR Verdict

  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    25 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Jeff Koons, who took Manhattan in a PR blitz that transcended the art world. Koons began with a retrospective at the Whitney, which is the museum’s final show at its Madison Avenue location. He also unveiled “Split-Rocker,” a 37-foot tall work featuring over 50,000 live flowering plants, in Rockefeller Center. Koons next went into the world of fashion, designing a “Balloon Dog” handbag for retail clothing merchant H&M and decorating their flagship store in Times Square. Art lovers, tourists, youthful fashion…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    18 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Malala Yousafzai, for drawing international attention back to the nearly 300 Nigerian schoolgirls kidnapped three months ago by militant group Boko Haram. Though President Goodluck Jonathan said the Nigerian government is working hard to find the girls, there seems to be little progress. In addition to having a press conference during which Yousafzai appealed directly to the militants to “release my sisters,” she met with some of the parents of the girls—something President Jonathan has yet to do. PR LOSER OF THE WEEK: “F” (FULL…
  • The PRV Report Card: Special Celebrity Edition

    The PR Verdict
    11 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Joan Rivers, who stormed out of a CNN interview while on a publicity tour. Rivers might have expected questions about her latest book, Diary of a Mad Diva, but host Fredricka Whitfield asked instead if Rivers felt she was being mean on her celeb fashion critique show Fashion Police, and why Rivers, an animal rights activist, wore fur on her book cover. Rivers answered for a few minutes before snapping, “You’re not the one to interview a person who does humor!” and walking off set. A stunned Whitfield later suggested the walkout was a…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    27 Jun 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to the teams in the World CupWhether they won, lost, or bit opposing team members, they created drama, last-seconds goal tension, and must-see games. Gone was the bad PR facing Brazil in the weeks leading up to the games, all of it replaced by football frenzy the world over—even in the US, where it’s still called soccer.   PR LOSER OF THE WEEK: “F” (FULL FIASCO) to United States Speaker of the House John Boehner and Congress, who tied this week for new lows in partisanship. House Speaker Boehner confirmed this week that he intends to…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    20 Jun 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Pope Francis and the Archbishop of Canterbury for combining forces to fight human trafficking. The Pope, leader of over a billion Catholics worldwide, and Archbishop Justin Welby, leader of over 80 million Anglicans, pushed aside doctrinal differences and met at the Vatican to discuss a unified strategy to combat “a crime against humanity.” Yet another sign that Pope Francis is committed to doing far more than just presiding over holiday services. PR LOSER OF THE WEEK: “F” (FULL FIASCO) to President Obama, who finds himself on the…
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    Vitis PR blog

  • 3,000 uniques and counting

    13 Aug 2014 | 1:16 am
         In my spare time I write a blog under a pseudonym and I was really chuffed to see that yesterday the blog has reached over 3,000 unique visitors a month. Compare that to March 2014 at 500 per month. So what do the readers want? They want all sorts of content, but comparisons between services, tips, heads up on new services and new ways to do things are the most popular.
  • 50 billion smart devices can’t be wrong

    12 Aug 2014 | 1:19 am
    Cisco predicted back in 2011, that there will 50 billion internet connected devices by the year 2020. It seems that this figure will become a reality. We’re hearing a lot more about machine to Machine (M2M), the “Internet of Things”, “wearables” and ‘smart technology”, but just what could these terms mean to us?
  • Software quality has never been more important

    8 Aug 2014 | 5:48 am
       Remember when Apple's iPhone alarm failed to go off leaving people late for work? Or maybe you've been overcharged at the supermarket as the result of a till error or couldn't get access to your online bank account. This is often down to software glitches or bugs. We've provided PR services for software testing companies since 2008 and understand that there are a number of reasons that bugs can be introduced into a software or applications - the main ones being inadequate and ever changing requirements, increasing software complexity, errors made by developers when programming…
  • Clients in the spotlight with “Issues of the Day”

    24 Jun 2014 | 3:06 am
    We’re constantly looking for ways to reinforce our clients’ position as leaders in their industry. A great way to do this is to comment on ‘Issues of the Day’ How do we do this? Two techniques that we use are:
  • Vitis PR moving north of the border with a new Scottish office planned for Q3

    19 Jun 2014 | 4:09 am
                                  Our central location in the Midlands means we are already servicing companies across the country and internationally, but we wanted to expand our portfolio and access the growing number of technology specialist companies north of the border in Bonnie Scotland. We’re opening in Glenrothes Situated at the centre of Fife, Glenrothes is close to most of the main Scottish cities including Dundee, Edinburgh, Perth and Stirling. It has direct routes to Aberdeen in the North and Glasgow as well…
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    Sterling Communications

  • Six Tips to Take You From College To Your First Job

    Dan Jensen
    19 Aug 2014 | 9:35 am
    As a college senior, it’s easy to feel like the big fish in a little pond. While the underclassmen around you are fretting about dorm assignments and campus life, seniors get to worry about finishing up all the requirements to earn that sheepskin, preparing for the postgrad world with relevant internships and clubs, and finding creative ways to compete for those entry-level jobs. To help ease the transition, we came up with a few tips and tricks to help college seniors prepare for the “real world.” Treat your senior year like your first job. It may be tempting to schedule your classes…
  • Brevity is the Key to Successful Communication

    Sarah Koniniec
    29 Jul 2014 | 10:20 am
    In this day and age, capturing and holding someone’s attention is a tough business. We have hundreds of things demanding our attention at any given moment: emails, texts, snapchats, a coworker’s birthday, a significant other wondering what’s for dinner – you get the picture. (If you spaced out during that long list, you’re not alone. I actually checked Reddit about four times while writing it). A funny thing happens when you exercise brevity: people don’t mind listening to you. Well thought-out, brief communication shows that you respect and value others’ time. CEOs and…
  • Tips When Attending a Blogger Conference

    Pouneh Lechner
    22 Jul 2014 | 6:13 pm
    Sterling had the pleasure of attending two blogger conferences this month, Type-A Bootcamp and BloggerBash. We were there supporting our client NETGEAR WiFi Family, promoting their mobile hotspots for AT&T. Blogger conferences are as fun as they sound. There’s lots of swag, great networking, and a fantastic opportunity for vendors to have face-to-face time with bloggers that may want to write about their product. Here are some tips for maximizing your time at a blogger conference:  1. Get to know the attendee list. Identify key influencers that you would like to interact with during…
  • Want the Perfect Story? Work with Freelancers

    Admin
    17 Jul 2014 | 11:41 am
    The journalistic community and the PR community have always experienced a fractious relationship. A while back, I blogged about how there is a 4:1 PR person to journalist ratio and shared tips to insert yourself in a news cycle by proactive pitching or drafting contributed content. While pitching purposefully and crafting your own content are effective ways to get published in certain outlets, making friends with freelancers is a great way to turn a pitch from “concept to story” in short order. Newsrooms are shrinking. Journalists are either grabbing content marketing jobs or are being…
  • A Reflection on Brand Marketing and the 2014 World Cup 

    Admin
    8 Jul 2014 | 2:56 pm
    I was in Brazil for the first two weeks of the World Cup and was lucky enough to be among the over 154,000 American ticket holders, the largest contingent of traveling supporters outside of the host nation. It’s estimated that over 40 million Americans streamed the games, up 44% from the 2010 World Cup. With such a large audience, it’s only natural that some brand marketing lessons should emerge, right? As all good communicators know, reputation is forged by all stakeholders in the brand or organization, and soccer teams are no different. The players, management, and fans are brand…
 
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    Beast Of Traal.com

  • Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source

    Karthik S
    14 Aug 2014 | 10:46 pm
    I had retweeted (yesterday) @Ravages’ series of tweets about his nightmarish effort to recover money from Citibank India after a debit card fraud. See the full series of tweets. When he alleged that The Times of India was being slimy to report on his story when he hasn’t consented to it being reported in print media at all, I was all ears. Does media need permission to write about something as public as a tweet (from an open account, not a protected handle)? It is good etiquette, no doubt, but it is also not absolutely necessary, in my view. Then, I read the actual article in…
  • Age, career progression and social media – a few existential questions

    Karthik S
    8 Aug 2014 | 3:25 am
    I was speaking with a senior, respected person – someone I admire too! – from the VC sector the other day. He was telling – rather, mildly admonishing – me that I should not be so active on social media that people know all about me and my way of handling things, my feelings etc. His point was that as people grow up in the career ladder, they should be less vocal in the public space and focus more on connecting with people offline. He also took the examnples of film stars not being active on the social media space and thereby maintaining an aura about them (I did…
  • Angry with Xiaomi and Flipkart over the Mi 3 flash sale? What do you intend to do?

    Karthik S
    29 Jul 2014 | 3:42 am
    No. I was not on Flipkart at 2pm today to buy the Mi 3 phone from Xiaomi. I was just there to see what the brouhaha was about. I was also politely told that I wasn’t registered to participate in the sale – and I had no idea what a registration meant. I’m new to this model, you see. I know only 2 models – one, buy by paying a price, or two, bid for a product. This flash sale model where you register first for a sale and then participate in the sale is clearly new to me. But the feedback on Twitter and Facebook after the sale ended in 5 seconds (officially confirmed by…
  • Reacting to reactions on Tata’s #ZestUpYourLife blogger engagement

    Karthik S
    27 Jul 2014 | 12:02 am
    I stumbled on a LOT of tweets on Tata’s new car, Zest, recently. This is partly because I follow BlogAdda on Twitter and they have ganged up a lot of people who I follow and many of these people are now in Goa as part of the Zest launch promo. This, besides the fact that BlogAdda’s Activity division is handling the blogger engagement promo part for Tata’s new vehicle launch. What’s wrong with that, you ask? Nothing. I can simply mute the hashtag if they bother me and move on in life. But then I saw quite a few annoyed tweets about this, though I wasn’t sure who…
  • Suarez’s apology – Facebook vs. Twitter

    Karthik S
    30 Jun 2014 | 7:23 pm
    I was curious to see the relative reach between Twitter and Facebook, particularly after that viral tweet comparing the Snickers’ reach on Twitter vs. Facebook, for the Suarez update. So, here is another Suarez update for comparison – his apology, on Twitter (2 tweets, in 2 languages) and on Facebook. Facebook: Twitter: So, on Facebook, his fan base was 7,910,771 (at the time of my checking) and the 128,240 Likes + 17,201 Shares. On Twitter, he has a fan base 3,233,745 and he gets 112,206 Retweets and 51,003 Faves. Add to this the combined user base of Facebook Vs. Twitter and…
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    Communication in a Web Saturated World

  • Are You Using Stupid Metrics?

    Jill Kurtz
    21 Aug 2014 | 9:28 am
    Katie Delahaye Paine is THE guru of measuring public relations work and she thinks that stupid metrics is the top reason that our profession gets no respect. For years, PR people have focused on activities not outcomes. They’ve measured value in terms of column inches and the height of a stack of press releases. The latter is the famous “Thud Factor,” as in the decibel level of the sound of the year’s clip book when it lands on the boss’s desk. In today’s terms, that’s the equivalent of how many likes you got on Facebook. One result of these over-inflated stupid metrics is that…
  • To Do: Try Trello

    Jill Kurtz
    20 Aug 2014 | 6:39 am
    I’ve played around with several tools to help me plan and track tasks across both the personal and professional parts of my life, and think I finally found a winner: Trello. There are free and paid versions of the tool, but all of my comments apply to the basic free version. Trello is pretty simple and that may be part of the reason why it is such a great tool. Unlike a typical tracker—which let you make lists with little check-boxes next to each item—in Trello, each task is a virtual card that can be dragged and dropped between different columns that the user defines. Task cards…
  • Why Teachers Inspire Me

    Jill Kurtz
    19 Aug 2014 | 5:29 am
    Teachers provide me with inspiration on how to communicate well. Today I reflected on this at a post on LinkedIn, Communicators Can learn from Teachers. Comments are welcome here or at LinkedIn.Filed under: Communication Tagged: communicators, message
  • The Strategy Behind Getting the Most at a Conference

    Jill Kurtz
    18 Aug 2014 | 6:32 am
    Today Online Career Tips published a follow-up post from me about how to get the most out of attending a professional conference. In Five Tips to Get the Most from Attending a Conference, I look at some old school and new school ways to get the most of your (or your employer’s) investment in attending a conference. Add your tips here. Let’s help each others stretch those dollars and grow our careers.Filed under: Communication Tagged: professional development
  • Professional Conferences Are a Great Career Investment

    Jill Kurtz
    14 Aug 2014 | 8:26 am
    Today I blogged at Online Career Tips: Professional Conferences Can Be a Great Career Investment. A nice follow on to yesterday’s post about the PRSA International Conference.Filed under: Communication
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    Vikypedia.in

  • Vanita Kohli-Khandekar: Trai’s take on media ownership

    Vikram Kharvi
    19 Aug 2014 | 11:19 pm
    Its recent paper is a call for the media to fix the sorry state of the news industry in India Vanita Kohli-Khandekar  August 19, 2014 Last Updated at 21:46 IST Last week the Telecom Regulatory Authority of India (Trai) put out a (good) paper with recommendations on “Issues relating to media ownership”. It has tackled... Read More ›
  • 40 Rules of Success

    Vikram Kharvi
    6 Aug 2014 | 10:34 pm
    Came across a very good book on 40 Rules for Internet Business Success authored by Matthew Paulson, available on Amazon. Rules that are relevant and most of them applicable to all of us. Suggest select few most relevant rules for you, take a print and pin it on your work stations so that you read... Read More ›
  • Masterstroke Interview: Xavier Prabhu, Founder & CEO, PRHUB

    Vikram Kharvi
    6 Aug 2014 | 6:23 am
    This time in our Masterstroke Interviews, we bring to a veteran of the Indian PR business and someone who is very known and accepted as an authority on PR in India. Vikypedia.in had an opportunity to have a discussion with Xavier Prabhu, Founder & CEO PRHUB IMC Pvt. Ltd., excerpts of the interview given below,... Read More ›
  • Genesis Burson-Marsteller Grabs Two Gold at SABRE

    Vikram Kharvi
    26 Jul 2014 | 1:48 am
    Genesis Burson-Marsteller has announced that it has won two Gold SABRE and one certificate of excellence at the 2014 South Asia SABRE Awards. The awards were announced at a gala dinner in New Delhi on July 25. Genesis Burson-Marsteller’s wins include:  Gold SABRE for WPP Team Ford and Genesis Burson-Marsteller for Ford India’s ‘Ecosport: The... Read More ›
  • Map to Effective Communication, a workshop by PRPOI

    Vikram Kharvi
    24 Jul 2014 | 6:47 am
    PRPOI | Workshop 7 | Map to Effective Communication | 8 August 2014 ; 3:00 p.m | Cha Bar, Oxford, Churchgate , Mumbai Most people say that most important activity for a PR person is talking. But is it actually talking or communicating? We have spent most of our life learning and mastering the art... Read More ›
 
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    PR Daily News Feed

  • In wake of massive data breach, Target reports huge loss

    21 Aug 2014 | 11:00 am
    Still reeling from the effects of a massive data breach late last year, Target has seen a 62 percent drop in profit during the second quarter. It has also cut its full-year earnings forecast. The retail giant spent a reported $148 million to sort out the data breach, which was offset by a $38 million insurance payout. Target also mounted a huge public relations campaign, including building a microsite to specifically address the breach, to assure customers that it was safe to shop there. Executives, including CEO Gregg Steinhafel, lost their jobs. Shares are Target stock dropped heavily on…
  • 5 techniques for boosting PR creativity

    21 Aug 2014 | 9:00 am
    In a writing-heavy job, it’s common to encounter serious writer’s block that stops you in your tracks. PR pros know the feeling: You’ve got a byline due in three hours, and there you sit as your cursor blinks incessantly on a blank page. Never fear. There are proven ways to help you and your colleagues combat writer’s block and live to tell about it. Here are five tricks for fighting stagnation and fostering creativity in your work. 1. Remember Goldilocks? Choose a not-too-quiet, not-too-loud environment. According to a recent study, there’s a reason why creative folks often huddle…
  • President of PR firm hired by City of Ferguson ‘dismayed’ by online reaction

    21 Aug 2014 | 6:59 am
    When Common Ground PR announced Monday that it would be providing “short-term assistance” to the city of Ferguson, Missouri, online sleuths quickly began looking into the firm. Clashes between the mostly white police force and people protesting the police shooting death of 18-year-old Michael Brown, an African-American man, have had a racial charge to them. That led Talking Points Memo and others to question why the city had hired a PR firm that appears to have no black people working in it. Wednesday afternoon, the president and CEO of Common Ground, Denise Bentele, issued a statement…
  • 3 AP style rules worth remembering

    21 Aug 2014 | 6:58 am
    Consistency in messaging is crucial in establishing a brand identity for your company. It's not just in the words you use, either. The grammar and punctuation of your messages also has an impact. The AP Stylebook is the holy grail of grammar and punctuation rules for journalists and media professionals, including PR pros. You’ll find a copy of the guide on everyone’s desk in our office, but it’s still common to hear someone call out, “What’s AP Style for…” while in the middle of writing. Here are a few of our most commonly used AP Style rules: Combining sentences This rule feels…
  • Energy company crowdsources executive hiring

    21 Aug 2014 | 6:57 am
    It’s tough to find quality executive talent. So tough, in fact, that companies are turning to crowdsourcing to find their next execs. One such company is NRG Home, which owns NRG, Reliant, and Green Mountain Energy, among other solar energy brands. If you can recommend the company's next president, you’ll have a nice chunk of change coming your way—$100,000 to be exact. From Fast Company: The crowdsourced executive hunt is actually a smart move for NRG--it generates publicity, and $100,000 is less than the company would pay for an executive search firm to headhunt for the position,…
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    Prakkypedia

  • A letter to break your heart

    Michelle Prak
    11 Aug 2014 | 3:21 am
    Some people make jokes about online dating. And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “help protect the Australian community from relationship scammers”. It has been reported that the ACCC will “initially send 400 letters per fortnight to consumers to warn them they may be the target of a relationship scammer.” Scam-warning letters are on their way The ACCC…
  • The good source

    Michelle Prak
    9 Aug 2014 | 1:02 am
    Journalists aren’t the only professionals who require good sources. Professional communication managers need them, too. Whether you call your role “PR” or “media relations” or “corporate communications”, it’s impossible to have a highly successful comms program without having some input from others around you. Good communicators often join professional networks and associations. I was reminded of the importance of this recently when I published the post “The To-Do List for Every New Corporate Communications Manager”. A few of my savvy LinkedIn connections suggested that…
  • The To-Do List for Every New Corporate Communications Manager

    Michelle Prak
    8 Jul 2014 | 3:32 am
    So you’ve just landed a new corporate communications role. Congratulations! So have I. I’m a month or so into a new role and absolutely love it. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. I’ve shared a list below for you but first – please note – this list doesn’t apply to my specific role now. Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. My five things to address in your first week as…
  • Announcing: A New Prakky

    Michelle Prak
    28 Apr 2014 | 4:32 pm
    If you look back at the first posts of Prakkypedia, you’ll soon seen that this blog was very different in 2009. Back then, the focus wasn’t exclusively social media and my topics ranged from visiting art galleries through to how iPods have changed our lives. While I did work in social media at that time, the blog was more personal and I was keen to know what it felt like to be a blogger. (That, and I’ve always loved writing). I’m reflecting on the past because there’s a change coming … I am ceasing ‘Prakky the social media consultant’ business…
  • It’s baa-aack! Socialnomics clip shares new numbers

    Michelle Prak
    23 Apr 2014 | 8:32 pm
    Hello readers. If you have been in the audience of a social media seminar or two, chances are you would have seen an Eric Qualman social media video. Back in 2010 when I started speaking on the topic of social media, I remember the first Qualman clip being a big hit on the conference circuit – but it didn’t take long before those in the industry began to shudder whenever they heard the opening bars. It was simply overused, being featured in almost any forum where social media was a topic. Whether you’ve tired of the concept or not, Eric Qualman has continued to share updated…
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    Agnes + Day

  • Should Social Media Accounts Be Shut Down in a Crisis? (Podcast)

    Melissa Agnes
    21 Aug 2014 | 5:30 am
    Last week I published a blog post titled “Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media“, which was a rebuttal to a blog post by Gerard Braud who was suggesting that social media sites should potentially be taken down in a crisis. The debate garnered a lot of attention and fellow communication pro, Shel Holtz, proposed that we discuss each of our points of view on his podcast, For Immediate Release. Gerard and I both accepted Shel’s invitation and the conversation was a great one! Should social media accounts be shut down in a crisis and,…
  • How To Use Social Media in the Classroom

    Carolyn Mae Kim
    20 Aug 2014 | 5:30 am
    Editor’s note: How and when should social media be incorporated into today’s higher education? Carolyn Mae Kim, a hands-on professor teaching in the Journalism & Integrated Media department at Biola University, has some great tips and strategies to help today’s educators answer this important question. As a PR practitioner turned professor, it just makes sense to me to use social media in the classroom. We’re preparing students to enter an industry that is fast paced, highly connected and always on. Over the last four years as I’ve taught in higher education, I’ve…
  • Stop Fighting The Change That Has Long Been Our Reality

    Melissa Agnes
    18 Aug 2014 | 7:52 am
    Everywhere you turn, you’re presented with the same message in many forms. Take, for example, the following three quotes: “In social media, the only guarantee is change” – Convince and Convert “If we are increasingly becoming more and more mobile and using smartphones and tablets as the primary way that we connect, perhaps the Web browser app on your mobile device will become the least important app as brands (both B2C and B2B) create specific apps targeted for their consumers, as a way to better capture the home screen of our mobile devices?” – Mitch…
  • TCIP #011 – Discussing The #Ferguson Crisis with Tim Burrows

    Melissa Agnes
    17 Aug 2014 | 7:00 am
    Welcome to episode #011 of The Crisis Intelligence Podcast, with Melissa Agnes and Tim Burrows What’s been going on in Ferguson this week is remarkable – and not in a good way. The lack of communication on behalf of the Ferguson Police Department and the St-Louis County Police Department has lead to a disastrous crisis that has resulted in repercussions that they’ll be left to face for a long time to come. This crisis is actually the perfect case study of what NOT to do and is, therefore, certainly worth addressing and learning from. This week, I had the pleasure of sitting…
  • Weekly Roundup of Awesome Links: Week of August 11, 2014

    Melissa Agnes
    15 Aug 2014 | 5:00 am
    Welcome to this week’s #CrisisRoundup! Here’s this week’s roundup of great articles, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast. Feel free to share your roundup of awesome links with us by using the hashtag #CrisisRoundup! From The Crisis Intelligence Blog Just Because You Get Away With Something For A While, Doesn’t Mean You Will Forever The Role of The Social CEO in Your Crisis Communications Fear of Confrontation in a Crisis is Not a Reason to “Go Dark” on Social Media A Look At Academic Research on Crisis Communication…
 
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    Return on Reputation

  • The Art of Communications: When To Be Quiet

    cwinters
    14 Aug 2014 | 7:23 am
    When you work in the public relations business, you learn to work the news cycle for your clients.  Bright ambitious professionals diligently track breaking news, and get creative about how to fit their clients into the trend.   A celebrity loses a ton of weight on your client’s diet program.  A prominent attorney comments on a verdict.  A CEO gives advice to college grads, or shares lessons learned from his Father on Father’s Day.  All in a day’s work. But there are some news cycles that you should just sit out.  And some in our profession just don’t learn.  I remember…
  • GM CEO Mary Barra Stays the Course of Transparency Showing Action at Congressional Hearing

    cwinters
    21 Jul 2014 | 7:45 am
    In her third appearance before Congress on Thursday, GM CEO Mary Barra held steadfast to her strategy of transparency and action. Her testimony showed accountability and company changes since the first recalls were announced in February, and it was clear she won over the Congressional panel, with Senator Claire McCaskill (D-MS) going so far as to say “some see the record number of recalls at General Motors as a problem. I see it as a good sign.” Building on my assessment of Barra’s previous Congressional testimony in June, she did two things exceptionally well this time around…
  • King James’ Return to Cleveland – A “Rebound on Reputation”?

    cwinters
    17 Jul 2014 | 8:27 am
    Last Friday afternoon, NBA superstar LeBron James announced his return to the Cleveland Cavaliers, his original team, after a four-year stint with the Miami Heat through an exclusive essay conducted by Sports Illustrated. James, an Ohio native, stirred controversy throughout America’s sports fan base in 2010 by publicly announcing his long-awaited free agency decision (aka “The Decision”) on a live ESPN special, with the message “I’m taking my talents to South Beach”resonating in villainous fashion. For those who don’t know, the reputational domino effect on James ensued shortly…
  • The Power of a Diverse Workplace

    seis
    3 Jul 2014 | 6:52 am
    Less than a month after Google disclosed its disappointing diversity numbers, Facebook followed suit with a nearly identical diversity report. At Google and Facebook, men make up 70 percent and 69 percent of both companies’ respective workforces, and combined, Caucasians and Asians represent a staggering figure of over 90 percent of both companies’ labor pools. These figures are representative of a troubling trend among far too many companies and are out of line with a U.S. workforce in which people of color make up nearly a third of the total labor force. This lack of diversity is…
  • When Values-Based Organizations Go Wrong: Why Hypocrisy is the Enemy of Reputation

    cwinters
    2 Jul 2014 | 10:47 am
    Free speech is alive and well – at least on social media – and it has never been more evident than it is with the Hobby Lobby SCOTUS decision.  Placing religious freedom, personal liberty and other Constitutional arguments aside, watching this situation unfold begs the question about the reputation implications of being an organization that is “values-based.” Most organizations are built on core values – some through a purposeful design of mission and vision statements, followed by the core values the organization espouses.  Others have been less orchestrated – but not less…
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    Beyond PR

  • The 3 Tactical Elements That Made the “Ice Bucket Challenge” a Viral Success

    Sarah Skerik
    20 Aug 2014 | 11:05 am
    Unless you live under a rock that isn’t equipped with Wi-Fi, you’ve probably seen news about the viral success of the ALS “Ice Bucket Challenge.” Our social streams are full of friends, family and celebs dumping buckets of ice water on their heads and challenging others to either donate to ALS or subject themselves to an icy shower. Wow! $31.5 Million in donations to the @alsassociation to help fight ALS from July 29 to August 20… keep it up! #ALSIceBucketChallenge— The ALS Association (@WalktoDefeat) August 20, 2014 The results are pretty amazing. The ALS Foundation…
  • Grammar Hammer: ICYMI, Catfishing and Brick Have New Definitions

    catherinespicer
    19 Aug 2014 | 10:28 am
    The Oxford Dictionary just unveiled the newest additions to their dictionary, and I have to admit that I was caught quite off guard by some of the entries. Apart from some buzz-wordy jargon that I could see in professional writing (pharmacovigilance), most of these words are ones I would only expect to see in more casual styles of writing or slang phrases like “hot diggity” and “spit take,” but I did learn a few interesting new things: Catfishing- a concept recently made famous by MTV, means “to lure (someone) into a relationship by adopting a fictional online persona.” Brick-…
  • MEDIA News: Media Moves at: Los Angeles Times, American Banker, AP and More…

    Kevin Frey
    18 Aug 2014 | 9:15 am
    PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here. PR Newswire’s Audience Research Department provides daily updates on Twitter (twitter.com/PRNmedia). Associated Press (New York, NY): Bureau Chief William Kole (@billkole)(bkole@ap.org) takes over the New England News Editor role @ap. And Former AP New England Editor Cara Rubinsky…
  • Content We Love: A Press Release for B2B Buyers

    Shannon Ramlochan
    15 Aug 2014 | 11:10 am
    Click to view the complete multimedia news release A Forrester analysis of 30 b-to-b company websites found that 80% were primarily focused on themselves with little regard to the issues that customers might be facing. In other words, a majority of companies are still unsure of how to craft messages that resonate with their audiences, which may be one of the reasons why 51% of marketers told Forrester that their content marketing efforts are only somewhat effective. Laura Ramos, VP at Forrester, strongly emphasizes that “b-to-b businesses should speak about the business issues their buyers…
  • Grammar Hammer: All Day “Every Day” or “Everyday”?

    catherinespicer
    12 Aug 2014 | 8:35 am
    A suggestion from a loyal reader inspired this week’s Grammar Hammer. Is everyday one word or two words (every day)? Both variations refer to an activity that occurs on a daily basis. As usual, the best way to determine which version to use depends on the context. If I am discussing the routine activities that comprise my life, I would call those “everyday activities,” because in this instance, “everyday” is used as an adjective to describe those activities. Examples: I found the best shoes! They are perfect for everyday wear. When it comes to hosting the big holiday meal, I don’t…
 
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    The PR Verdict

  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    25 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Jeff Koons, who took Manhattan in a PR blitz that transcended the art world. Koons began with a retrospective at the Whitney, which is the museum’s final show at its Madison Avenue location. He also unveiled “Split-Rocker,” a 37-foot tall work featuring over 50,000 live flowering plants, in Rockefeller Center. Koons next went into the world of fashion, designing a “Balloon Dog” handbag for retail clothing merchant H&M and decorating their flagship store in Times Square. Art lovers, tourists, youthful fashion…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    18 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Malala Yousafzai, for drawing international attention back to the nearly 300 Nigerian schoolgirls kidnapped three months ago by militant group Boko Haram. Though President Goodluck Jonathan said the Nigerian government is working hard to find the girls, there seems to be little progress. In addition to having a press conference during which Yousafzai appealed directly to the militants to “release my sisters,” she met with some of the parents of the girls—something President Jonathan has yet to do. PR LOSER OF THE WEEK: “F” (FULL…
  • The PRV Report Card: Special Celebrity Edition

    The PR Verdict
    11 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Joan Rivers, who stormed out of a CNN interview while on a publicity tour. Rivers might have expected questions about her latest book, Diary of a Mad Diva, but host Fredricka Whitfield asked instead if Rivers felt she was being mean on her celeb fashion critique show Fashion Police, and why Rivers, an animal rights activist, wore fur on her book cover. Rivers answered for a few minutes before snapping, “You’re not the one to interview a person who does humor!” and walking off set. A stunned Whitfield later suggested the walkout was a…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    27 Jun 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to the teams in the World CupWhether they won, lost, or bit opposing team members, they created drama, last-seconds goal tension, and must-see games. Gone was the bad PR facing Brazil in the weeks leading up to the games, all of it replaced by football frenzy the world over—even in the US, where it’s still called soccer.   PR LOSER OF THE WEEK: “F” (FULL FIASCO) to United States Speaker of the House John Boehner and Congress, who tied this week for new lows in partisanship. House Speaker Boehner confirmed this week that he intends to…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    20 Jun 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Pope Francis and the Archbishop of Canterbury for combining forces to fight human trafficking. The Pope, leader of over a billion Catholics worldwide, and Archbishop Justin Welby, leader of over 80 million Anglicans, pushed aside doctrinal differences and met at the Vatican to discuss a unified strategy to combat “a crime against humanity.” Yet another sign that Pope Francis is committed to doing far more than just presiding over holiday services. PR LOSER OF THE WEEK: “F” (FULL FIASCO) to President Obama, who finds himself on the…
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    Pierce Mattie Communications

  • Marketing Trends for 2014

    Editor
    20 Aug 2014 | 8:02 am
    Is digital marketing dead? Or just taking on a different appearance? Here are some pointers and practical advice to get you started on keeping your digital marketing strategy integrated, relevant and real.Source: Pierce Mattie Communications
  • CMO vs. CIO: Who’s Got the Power?

    Editor
    23 Jul 2014 | 3:01 pm
    Drama. It’s not just for television shows, teenagers or romantic relationships anymore. On any given workday, dramatic tension can be had by a meet-up between those two C-suite rivals: the CMO (chief marketing officer) and the CIO (chief information officer). Is the CIO-CMO battle destined to be fought to the death? Or can the two sides find ways to work together without surrendering organizational clout?Source: Pierce Mattie Communications
  • Eyewear Revolution

    Editor
    14 Jul 2014 | 8:40 am
    More than a few eyewear companies, like Warby Parker, have taken the gamble – heresy of heresies – to offer consumers more of what they want for less. These so-called eyewear upstarts are placing realistic, yet far from ridiculous, prices on a complete set of glasses. Yet another example of the customer-centric business model gaining huge ground on the old product-driven one.Source: Pierce Mattie Communications
  • Marketing Shampoo Do’s and Don’ts

    Editor
    30 Jun 2014 | 8:15 am
    When it comes to marketing shampoo, much depends on whom the customer is more likely to trust—their hairstylist, or the brand’s marketing department. Why not both?Source: Pierce Mattie Communications
  • Instagram Rules Consumer Engagement. So What?

    Editor
    19 Jun 2014 | 10:25 am
    Who needs to economize with 140 Twitter characters or a superbly worded Facebook post when a picture or video is still worth 1,000 words on Instagram? The photo/video sharing service engages potential customers 18 times more effectively than Facebook and 48 times better than Twitter. But with social media responsible for driving less than 3% of website traffic, what is Instagram’s recent social victory worth?Source: Pierce Mattie Communications
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    Global :: Pressat

  • Barenaked Foods sign major Morrisons deal

    Pressat
    20 Aug 2014 | 5:00 pm
    Thursday 21 August, 2014 Dragons’ Den winner, Barenaked Foods , has signed a deal with leading supermarket chain, Morrisons , to sell their range of low carb, gluten-free products. Barenaked Noodles shot to popularity following a dramatic pitch on the BBC show "Dragons' Den" from Barenaked Foods’ Managing Director that secured a £60,000 investment from entrepreneur Peter Jones as business partner. Barenaked Noodles are made using the Asian-grown Konjac plant; a miracle plant low in carbohydrates, sugar and calories. Containing only 8 calories per 100g, they can be used as a replacement…
  • BFI London Film Festival Archive Gala Screening:- “The Battles of Coronel and Falkland Islands” (1927)

    Pressat
    20 Aug 2014 | 5:00 pm
    Thursday 21 August, 2014 The BFI National Archive is pleased to announce that the world premiere of a new restoration of a major British silent film, The Battles of Coronel and Falkland Islands (1927) will be unveiled as the BFI London Film Festival Archive gala screening, presented in in partnership with American Express®, on 16th October 2014, at the Queen Elizabeth Hall followed by a nationwide release in cinemas, with a simultaneous release on BFI Player and later issued on BFI DVD. This virtually unknown film offers a stunning recreation of two key battles faced by the Royal Navy in the…
  • Another first for PFS with the launch of the first MasterCard® prepaid card in Finland - Airopay

    Pressat
    20 Aug 2014 | 5:00 pm
    Thursday 21 August, 2014 London, 21 August 2014: Prepaid Financial Services (PFS) is proud to announce the launch of the Airopay card, the first prepaid MasterCard in Finland. As the card is MasterCard branded it works at all Finnish retail locations wherever MasterCard is accepted. The card is Euro currency The card is available to members of the public who can order from the website The card is specifically aimed at loan pay-outs – fast and efficient way to receive your loan Can be used anywhere MasterCard is accepted Cardholders can load directly and instantly from a bank account using…
  • Strategic Five Marketing Backs Claims that Britain Should Support Innovation in Business

    Pressat
    20 Aug 2014 | 5:00 pm
    Thursday 21 August, 2014 With start-ups supporting Britain’s economic comeback, sales and marketing firm  Strategic Five Marketing believe more needs to be done to encourage investment in the UK’s vibrant start-up community. Start-up businesses have helped the economy in its recent improvements. Strategic Five Marketing points out that these new businesses create plenty of job opportunities and provide consumer income which is then put back into the economy. Innovation amongst entrepreneurs needs to be encouraged as their original ideas can help to create a sustainable economy for…
  • Garmin Leads The Way with Nationwide Taxi Campaign

    Pressat
    19 Aug 2014 | 5:00 pm
    Wednesday 20 August, 2014 Garmin Europe Ltd . has appointed London Taxi Advertising to launch a nationwide advertising campaign. The three month taxi advertising initiative will launch in August and run across four major UK cities. London, Belfast, Liverpool and Manchester will all be exposed to the campaign which uses a sleek design and clear branding to encourage drivers to ‘upgrade to the Global Sat Nav Leader’. Effectively using the superside format, the white background contrasts with the iconic black cab to create a striking advert which will demand attention from audiences…
 
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    Latest Thinking

  • Leslie Wolf-Creutzfeldt on Corporate Communications in the Dodd-Frank Era

    sdavis
    21 Aug 2014 | 7:52 am
    In this LEVICK Daily video interview, LEVICK Senior Vice President Leslie Wolf-Creutzfeldt outlines the ways in which Dodd-Frank has impacted public companies' investor, client, consumer, and public outreach efforts. While there are various concerns with the creative and impressive ways in which companies can now articulate their stories – Regulation FD compliance being chief among them – there is no question that they have been empowered to take their messaging to the next level.
  • Weil to Host Inaugural September Cyber Security Briefing

    sdavis
    14 Aug 2014 | 8:56 am
    This fall, Weil Gotshal & Manges LLP will be holding its first September Cyber Security Briefings. Over the course of two days (September 15 and 22), Weil will feature three panels focusing on  the existing cyber security threat and target industries, cyber governance issues facing boards and management, and related cyber insurance issues for directors. The panels will feature Ellen Odoner, head of Weil’s Public Company Advisory Group, and Kyle Krpata, a partner in the Firm’s Private Equity and M&A practices, as well as a premier group of cyber and risk professionals from public…
  • Stefan Hankin on Online Harassment

    sdavis
    13 Aug 2014 | 12:26 pm
    In this LEVICK Daily video interview, Stefan Hankin, the Founder and President of Lincoln Park Strategies, examines an upcoming U.S. Supreme Court decision regarding online harassment and how it will impact the bounds of acceptable behavior on the Web.
  • Bryan Litt on Video Production

    sdavis
    13 Aug 2014 | 12:21 pm
    In this LEVICK Daily video interview, LEVICK Creative Director Bryan Litt discusses the myriad ways in which video breathes life into corporate messaging and takes it a level far beyond traditional content marketing.
  • Texas Supreme Court Guts Minority Shareholder Oppression Claims

    sdavis
    29 Jul 2014 | 9:43 am
    By Kevin LaCroix on July 15, 2014 Originally posted in Director and Officer Liability. On June 20, 2014, the Texas Supreme Court issued its opinion in Ritchie v. Rupe, in which the Court addressed the rights and remedies of minority shareholders of Texas companies. In the following guest post Kara Altenbaumer-Price, Vice President, Management & Professional Liability Counsel for USI Southwest / USI Northwest, takes a look at the decision and analyzes its implications. I would like to thank Kara for her willingness to publish her post on this site. I welcome guest post submissions from…
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    Spin Sucks

  • Refer to Your Values in a Crisis

    Jeremy Miller
    20 Aug 2014 | 9:58 am
    By Jeremy Miller No company has a crystal ball, but every one has a compass. Your compass is your values. They direct you, and help you make smart decisions. And they can guide you through troubled waters. In 2010, the most important document at WildPlay Element Parks was their core values. The company was embroiled in a PR crisis that was not of their making. One of their franchisees created a media firestorm when it was revealed one of their employees had been conducting unethical practices. An Unintended Crisis for WildPlay The challenge for WildPlay was to protect their brand without…
  • Join Ann Handley for a Special Author Q&A Today

    Gini Dietrich
    20 Aug 2014 | 3:58 am
    By Gini Dietrich The first time I saw Ann speak, I was in awe. She embodied everything I knew I wanted to be as a speaker. I was just getting my start so I paid super close attention to how others handled themselves on stage. She was smart, she was funny, she could tell a well-timed joke, and she was one of the very few speakers I’ve seen who can pull off a pair of jeans on stage. She started her presentation by showing a side-by-side picture of her and of Tina Fey. The similarities are uncanny. For those of you who’ve seen me speak, you now know I stole that intro slide from Ann.
  • Bad Reviews: A Crisis or a Blessing?

    Clay Morgan
    19 Aug 2014 | 9:58 am
    By Clay Morgan My wife broke the news one day. “Somebody wrote a really bad review of Joe,” she said. I shrugged my shoulders and thought, “I’m sure it will be OK.” “He’s really upset by it. Can you help him?” Joe is my brother-in-law. He’s a good guy who takes a lot of pride in his work and would give you the shirt off his back if you needed it. He is also a small business owner. He works as a contractor in North Carolina, doing all manner of repair and renovation work, power washing, painting, refurbishing, and other small projects for people all over the Goldsboro area.
  • Newsjacking Gone Wrong: Four Simple Rules to Heed

    Gini Dietrich
    19 Aug 2014 | 3:58 am
                    By Gini Dietrich Super Bowl XLVII may be remembered for a few things: A highly-anticipated halftime show by Beyonce. Rumors about whether or not Destiny’s Child would show up to perform. Wondering if Beyonce’s husband, Jay-Z, would also take the stage. A 108-yard return by the Baltimore Ravens’ Jacoby Jones. But mostly because the lights went out at the Superdome in New Orleans. Literally. During those 34 minutes of “downtime,” the social networks were alive with jokes: “We’ve all had a blackout situation in New Orleans!”…
  • How the Zutano Blogger Outreach Program Hit Huge Audiences

    Howie Goldfarb
    18 Aug 2014 | 9:58 am
    By Howie Goldfarb Do you know Zutano? Zutano is a Vermont-based baby and toddler clothing brand (as well as toys and furnishings). They have a small store in Montpelier. Seriously, it is the size of a walk-in closet. The clothes are high quality, colorful, and flattering for children three and younger. They are so well made that hand-me-downs seem brand new. After our children outgrow them, they are still as good as new. Not to mention, their styles are fabulous. So, being a champion of Vermont brands, I discovered a lot of action for the brand, especially on Twitter. While a lot of shares…
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    ListFree.org

  • Earn LEED Credits by Installing Our Products, Says Leading Window Manufacturer

    dzineit9
    21 Aug 2014 | 9:12 am
    August 18, 2014 – New York, NY – According to Aurimas Sabulis, managing director of Intus Windows (http://www.intuswindows.com/), a worldwide leader in the manufacture of energy efficient triple pane windows that utilize Guardian/SunGuard glass, the incorporation of Intus Windows into projects is an excellent way for architects to earn LEED credit points in five of the seven categories. “The United States Green Building Council developed LEED as a way to create a better indoor environment, while also protecting the planet and its resources,” says Sabulis. “LEED, which stands for…
  • Professional ski training machine for home and professionals. Ski fitness connection with its very own.

    malii_big
    21 Aug 2014 | 7:05 am
    Everyone seems to be surprised to find how the workouts they normally do in the club enable them to minimal when it’s time for you to hit the slopes and ski across the mountain. It’s as though their body hasn’t been prepared for it at all. This is because most gym workouts aren’t right for skiing. It’s crucial that you focus your time and effort on ski exercises that really prepare your body for that slopes. In this article I want to share among the best ski exercises to help you get prepared to master the slopes the whole day, reduce muscle soreness and fatigue…
  • Patios et Clotures Beaulieu Promotes Sustainable Development

    Kris Mathur
    21 Aug 2014 | 6:54 am
    Stephan Beaulieu and the team at Patios et Clotures Beaulieu are proud of their wood fences and wood decks and patios.  But while they take pride in their work, they are also very proud of promoting sustainable development in the forestry sector by purchasing only wood that is certified by the Forest Stewardship Council (FSC). FSC and You With their mission of promoting the sustainable development of forests and socially beneficial and economically viable products, the FSC helps ensure that our forest resources will be available for future generations. Rather than purchasing wood that…
  • Brandshout Offers Local SEO Packages from £99/Month

    brandshout
    21 Aug 2014 | 6:39 am
    Peterborough, Cambridgeshire (Listfree) August 21, 2014 – Businesses that needs to be found easily and affordably in Google, Bing and Yahoo search engines can heave a sigh of relief, Brandshout the most reputable digital marketing company now endow local SEO Packages from £99 per month. These packages are designed to improve local search rankings, find fresh leads and bring more customers to the website. Brandshout’s local SEO packages are 100% compliant with Google Webmaster Guidelines that keeps websites safe from Google’s new updates. “Since 83% of Google searches never make…
  • How Long Do Background Checks Take? One Of The Most Asked Question Our Time

    malii_big
    21 Aug 2014 | 6:37 am
    Background checks are needed for every job today. From requesting public records like driver or criminal histories, to a hiring company simply calling up a prospective hire’s references. However, they do take some time. The ideal background checks are made to be severely thorough and time-consuming. Being attentive to background details prior is completely essential. So, quit asking “how long do background record checks take?” Just know they are going to take some time. But truly speaking, just how long do background checks take exactly? There is simply no set time. That is the best…
 
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    bridgebuzz blog

  • Reputation Management 101: Don't Attack Competitors

    18 Aug 2014 | 10:49 am
    Every now and then, one of our clients will call us, very upset by a claim that an arch rival made that isn't true.  We are asked to go on the warpath to attack the competitor via media relations - to contact the media on the company’s behalf and tell them that the competitor is making falseclaims or has an inferior product. The client’s goal is reputation management by generating media coverage that will paint a competitor as inferior. In this situation, attacking the competition is a bad move and will come back to bite the attacker in the end.  There are several reasons why.
  • Pop Culture's Been Hard on Female PR Consultants

    1 Aug 2014 | 11:04 am
    On July 18th, NY magazine published an article called “Why Do We Treat PR Like a Pink Ghetto?” It represents the most recent in a string of articles that comment on the demographics of the public relations industry. The author’s conclusion is that women in PR don’t have a positive image – she argues that they are seen as fluffy, non-intellectual and phony, based on numerous examples in pop culture. (Disclaimer: her article goes on to dispute this stereotype.) I am a rising college senior, pursuing a degree in political science at Colgate University. For the last three years, I have…
  • New Survey Shows Readers Don’t Trust “Sponsored Content”

    28 Jul 2014 | 2:57 pm
    I’ll admit upfront that sponsored content has always smacked of deception to me and it’s been a pet peeve long before it became the online darling of marketers.   For those unfamiliar with the term, sponsored content is an article, video, or any other type of communication paid for by an advertiser and placed in the media along with regular content produced by journalists. It is intended to look as if it were just another story published by the media outlet. The purpose of this type of advertising, which used to be called advertorials and is referred to by some as “native…
  • Annual Boutique PR Firm Gathering's Great Food PR Case Studies

    30 Jun 2014 | 1:50 pm
    Earlier this month I was in Oregon for the annual boutique PR firm gathering of PR Boutiques International (PRBI), a professional group of about 35 boutique PR firms both around the U.S. and around the world that my agency belongs to (and which I co-founded about seven years ago). It was my first trip to Oregon, and I was impressed by the obvious livability of Portland, the great weather (yes, I know, we were lucky, since we saw none of the rain the city is well-known for), the superb restaurants and incredibly diverse farmers markets. The city is clean and beautiful, with volcanic…
  • Five Things Startups Should Expect From Their PR Firms

    27 May 2014 | 9:34 am
    Getting the word out about your startup business can be challenging. That’s where the PR professionals come in. If you’ve decided to hire a PR firm, here are five things you should expect from your newest brand advocates. Counselling and PushbackEntrepreneurs face enormous pressure to oversee everything, if not to do it themselves. PR agencies can take a big burden off your shoulders by advising you on what to focus on and what to forgo, what works and what doesn’t. As a founder, CEO, or chief marketing officer of a fledgling startup, you can get the best value from hiring a…
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    Solomon McCown & Blog

  • Disturbing Video Virality Influences Twitter Policies

    20 Aug 2014 | 1:28 pm
    A violent video posted by terrorist group Islamic State (formerly known as the Islamic State of Iraq or ISIL) posted on YouTube Tuesday night spread like wildfire across social media. The video shows the beheading of freelance photojournalist James Wright Foley, who disappeared in northwest Syria on November 22, 2012. (This Politico article describes the video.) On Wednesday, the National Security Council said the video appears to be genuine. About 20 minutes after posting, the video was removed from YouTube. However, prior to its removal the video and screen shots of the video were most…
  • Ashley McCown Shares Top PR Crises of 2014

    18 Aug 2014 | 2:25 pm
    It's been a year full of major news stories and public relations challenges and SM& President and crisis communications expert Ashley McCown has been following them all. From hashtags gone awry to tens of thousands of recalled vehicles, McCown shares the top 5 PR crises of 2014 (to date) with PR Newser. Did any of these companies stand out in the effectiveness (or lack thereof) in their response to these crises? Let us know in the comments!
  • Dr. Hodad vs. Dr. Raptor

    15 Aug 2014 | 6:57 am
    A few weeks ago our Senior Vice President, Michal Ruenburg explained how patient engagement and satisfaction have gone from being buzz words to being the focus of hospitals and the greater healthcare system. Patient engagement and satisfaction is crucial to the healthcare system and it's our job as public relations professionals to help our clients be transparent and helpful to their constituents – whether that's a business to an unhappy customer or a surgeon to a scared and medically uneducated patient. Lindsay Dunn, writer for Becker's Hospital Review, explains how some surgeons and…
  • The Promotion of Alienation

    13 Aug 2014 | 12:34 pm
    Misogyny is never okay. While racism and homophobia are rightly denounced in sports, misogyny somehow gets a free pass. It's bad enough when you have to hear it from fans, but when established organizations flaunt it, it's doubly horrible. This summer we've seen this play out on numerous occasions in sports. Here are a couple notable instances. Warrior complains about Title IX Warrior is a sports equipment and apparel company, notably for lacrosse and hockey. Last month, with the World Lacrosse Championships being broadcasted on ESPN 2, Warrior took to Twitter to complain about their sport…
  • Wu wei and Social Media

    13 Aug 2014 | 12:15 pm
    There's something about social media that compels avid users to bring up Eastern beliefs when approaching it. From Mark W. Schaefer's seminal The Tao of Twitter to Confucian examinations of social media, it seems we're all looking for a little extra wisdom when it comes to our approach to engaging customers and clients online. It's been a while since my freshman year course on Eastern religion, but one aspect of Taoism that's hard for me to master is wu wei, or non-action or non-doing. The drumbeat is constant in the social media world. Engage! Publish content as frequently as possible!
 
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    Maggie Patterson

  • Skip the Cookie Cutter Pitch Template

    Maggie Patterson
    21 Aug 2014 | 12:00 am
    It’s dirty business today. Talking templates. I love systems. Processes, anything that makes things flow beautifully. But when someone asks me for a template for pitching media I get my back up. No fewer than 3 online courses I’ve taken have thrown guest posting and pitching media out there as a way to build your list and your credibility. Fist pump. I love it. Yes, totally let’s do it! Then, it’s followed by a pitch template. A cookie cutter template for you to “swipe”….usually along with words like “just fill this in and you’ll be all set”. If only it were that easy.
  • Episode #31 – Making Launches Simple and Fun with Farideh Ceaser

    Maggie Patterson
    19 Aug 2014 | 12:00 am
    Today we’re talking launching. Don’t run – our guest expert today makes launches fun and simple! Farideh Ceaser is a launch strategist quite unlike anyone else with years of experience as a musician where she marketed and launched albums, tours and much more. Items Discussed in this Episode: How Farideh made the transition from musician to launch strategist The most important thing Farideh wishes you knew about launches How online launching offers a unique experience of being able to re-launch as needed Farideh’s recommendations to tailor your launch to your audience How to not…
  • Don’t Flush Your Brand’s Reputation

    Maggie Patterson
    14 Aug 2014 | 12:00 am
    Over the last 18 months I’ve invested a lot of time and cool hard cash in courses, programs, services and coaching. As I went through the shift from corporate to more online clients, I knew I had a lot (and I mean A LOT) to learn. Some of these experiences were phenomenal. And others…were an unbelievable waste. Calling what I received crap would be extraordinarily generous on my part. Going through this process, so many times I thought…. Are my expectations out of alignment? Am I being unreasonable? Did I just make a bad choice? I’ve been turning it over and over again in my head,…
  • Episode #30 – Breaking the Rules of Opt-ins with Makenna Johnston

    Maggie Patterson
    12 Aug 2014 | 12:00 am
    Opt-ins. Love them or hate them, they are a critical part of building an email list, that’s why today we’re talking with guest expert Makenna Johnston about how she used an unconventional opt-in to build her business. No ebook or cheat sheet, Makenna used a weekly free coaching session instead. Items Discussed in this Episode: How Makenna used her free coaching calls to give people a sense of her style Why Makenna’s group calls helped her avoid save time and cut down the number of one-on-one calls she was doing How to use your opt-in to be active and actually drive sales instead of…
  • Mama Bliss Is…Freedom

    Maggie Patterson
    7 Aug 2014 | 12:00 am
    I’m stoked to be a part of The Mama Bliss Is Blog Tour hosted by Kathy Stowell of Bliss Beyond Naptime. The Mama Bliss Is Blog Tour is helping to spread the word on the importance of mothers to tend to their self-care and creative practices first and foremost while contending with overwhelm in healthy and creative ways. When Kathy invited me to be a part of the Mama Bliss Is Tour, I thought a lot about how this fits with my focus on communications, storytelling and messaging. But then it became clear. Being a mama is part of my story. It’s not one that I talk about a ton, but I’m…
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    RHetoric

  • Five Technology Trends PR Pros Should Salivate Over

    Jeremy Bartram
    19 Aug 2014 | 6:38 am
    I recently took a Gallup Strengthsfinder survey, which helps people identify their talents and what they do best in order to develop them into strengths. One of my strengths is “Futuristic.” I suppose this is why I was drawn to tech PR. Every day I get to read about emerging, exciting technology trends that promise [...]
  • Shifting Brand? Call in the Thought Leaders

    Kara Lundberg
    13 Aug 2014 | 12:52 pm
    If you’ve been following our blog for a while, you know that we often discuss the impact and benefits of being a thought leader. In our business, thought leaders carry the message, elevate and create visibility for the brand and, hopefully, shape or re-shape attitudes and views. If you know Randstad Technologies you probably know [...]
  • Mixing Up the Traditional Communications Menu

    Trish Rimo
    30 Jul 2014 | 11:27 am
    I recently returned from a week’s stay in Paris, where I hadn’t been for 10 years. It’s one of my favorite cities, but in my usual quest to find traditional French fare, this time I found mostly international cuisine – particularly Italian. I couldn’t go any place without running into at least two Italian restaurants, [...]
  • The Communications Evolution: From Answering Machines to Hashtags

    Anna Williford
    23 Jul 2014 | 8:15 am
    While channel surfing one evening this summer, I stumbled upon a great miniseries on National Geographic – “The 80s: The Decade That Made Us” followed up by “The 90s: The Last Great Decade.” Both offered the history buff in me an overview of cultural and political milestones that I wasn’t around to experience firsthand or [...]
  • 4 Tips to Make the Most of the Daily News Cycle

    Holly Zuluaga
    14 Jul 2014 | 1:06 pm
    Keeping up on the latest headlines is a key component of a knowledgeable PR pro. It helps you stay current on what is happening in the industries you are working in, but it can also present opportunities to insert clients into trending conversations. Typically, company and product news don’t drive large news cycles, but pitching [...]
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    (W)right On Communications » (W)right On Target Blog

  • Eight Things I Learned from my Public Relations Internship

    Julie Wright
    20 Aug 2014 | 9:05 am
    Preface by Julie Wright, President of (W)right On Communications: The take-aways our summer intern Erik Sena has shared below will be required reading for every incoming intern at our growing San Diego public relations firm. Erik has been exemplary in his attitude, professionalism and work quality. What he captures below is excellent advice for any […]
  • Being a Know-It-All Isn’t such a Bad Thing

    Molly Borchers
    31 Jul 2014 | 1:42 pm
    The know-it-all: you know that person. It seems everyone has one or two in their life. The not-so-humble person who elicits an eye roll every time he/she begins to speak. The person who pontificates on everything, and the minute you bring up something new, they claim to have known about it yesterday. They’re annoying, right? But […]
  • San Diego’s best boutique hotels and a luxury desert retreat repped by (W)right On Communications

    Vince Derama
    24 Jul 2014 | 9:11 am
    SOLANA BEACH, Calif. – (W)right On Communications, Inc. has extended its hospitality clientele in Southern California with a bevy of beautiful San Diego boutique hotels and one dashing Borrego Springs desert resort. R.A. Rauch & Associates, the esteemed San Diego hospitality management firm, has retained the agency to represent an upscale collection of its hotel […]
  • 12 Tips to Network Like a Boss

    Molly Borchers
    23 Jul 2014 | 9:01 am
    When I was a bright-eyed 22-year-old college graduate, I emailed my resume to hundreds of companies hoping to break into public relations. I landed a job at the only PR firm that called to interview me because I knew someone who worked there. Years later when I was freelancing, my network helped me pay the […]
  • (W)right On Communications Backs Public Agency Otay Water District

    Vince Derama
    10 Jul 2014 | 9:53 am
    July 10, 2014 — With the drought being a serious concern in California, water conservation is of vital importance. In addition to having provided hundreds of thousands of San Diegans with water through its 58 year span, the Otay Water District looks to combat the drought by encouraging reduced and efficient water usage. The team […]
 
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