PR

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  • Great PR requires a little bravery

    Tom Murphy - Murphy's Law
    Tom Murphy
    25 Jul 2014 | 9:01 pm
    The explosion of data and analytics has created fantastic opportunities for marketers and PR pros to get better insights into the impact of their work. While the benefits of measuring the results of an announcement or campaign are immediately obvious, the potential for data to inform future decision making has traditionally been more challenging. The potential of data to provide insights and inform new approaches to communicating or engaging with people is pretty exciting.  Where before we based decisions exclusively on experience and perhaps a gut feeling, now you can test an idea,…
  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
  • Norwegian Cruise Line Drowning in Bad PR

    PR News
    Matthew Schwartz
    28 Jul 2014 | 8:54 am
    Norwegian Cruise Line is being called "heartless" after the cruise-ship company refused to let a New York couple rebook a summer vacation after their 5-year-old son was diagnosed with cancer. | MORE »The post Norwegian Cruise Line Drowning in Bad PR appeared first on PR News.
  • PR Insider: Media Training – What You Need to Know and When

    PR News
    Andrew Blum
    28 Jul 2014 | 5:50 am
    Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media. | MORE »The post PR Insider: Media Training – What You Need to Know and When appeared first on PR News.
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
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    Brian Solis

  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
  • The Disconnect in Connecting the Workplace

    Brian Solis
    15 Jul 2014 | 9:25 am
    There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and devices is outpacing how we as employees use technology in the workplace. Over time, how we make decisions as consumers,…
  • The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

    Brian Solis
    11 Jul 2014 | 8:10 am
    LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3. Talent and recruitment 4. Sales LinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather…
 
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    PR News

  • How PR Pros Can Meld Social Media with SEO

    Matthew Schwartz
    29 Jul 2014 | 8:14 am
    For PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO.  | MORE »The post How PR Pros Can Meld Social Media with SEO appeared first on PR News.
  • Coca-Cola Hopes Social Media Can Help Sell Soda

    Brian Greene
    29 Jul 2014 | 8:09 am
    Coca-Cola announced an effort to start conversations about its brand this week, introducing its Tweet A Coke program which invites Twitter users to send $5 Cokes to friends via the micromessaging service. | MORE »The post Coca-Cola Hopes Social Media Can Help Sell Soda appeared first on PR News.
  • 3 Writing Tips for Successful Content Marketing

    Brian Greene
    28 Jul 2014 | 1:01 pm
    Many brands have an army of subject matter experts ready to wax eloquent on the topics they deal with every day. What’s critical, however, is the way in which the topics are discussed, how the story is both conceived and told. | MORE »The post 3 Writing Tips for Successful Content Marketing appeared first on PR News.
  • Norwegian Cruise Line Drowning in Bad PR

    Matthew Schwartz
    28 Jul 2014 | 8:54 am
    Norwegian Cruise Line is being called "heartless" after the cruise-ship company refused to let a New York couple rebook a summer vacation after their 5-year-old son was diagnosed with cancer. | MORE »The post Norwegian Cruise Line Drowning in Bad PR appeared first on PR News.
  • PR Insider: Media Training – What You Need to Know and When

    Andrew Blum
    28 Jul 2014 | 5:50 am
    Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media. | MORE »The post PR Insider: Media Training – What You Need to Know and When appeared first on PR News.
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    PR News

  • How PR Pros Can Meld Social Media with SEO

    Matthew Schwartz
    29 Jul 2014 | 8:14 am
    For PR pros and marketing executives, it’s a growing challenge of online communications: wedding social media to SEO.  | MORE »The post How PR Pros Can Meld Social Media with SEO appeared first on PR News.
  • Coca-Cola Hopes Social Media Can Help Sell Soda

    Brian Greene
    29 Jul 2014 | 8:09 am
    Coca-Cola announced an effort to start conversations about its brand this week, introducing its Tweet A Coke program which invites Twitter users to send $5 Cokes to friends via the micromessaging service. | MORE »The post Coca-Cola Hopes Social Media Can Help Sell Soda appeared first on PR News.
  • 3 Writing Tips for Successful Content Marketing

    Brian Greene
    28 Jul 2014 | 1:01 pm
    Many brands have an army of subject matter experts ready to wax eloquent on the topics they deal with every day. What’s critical, however, is the way in which the topics are discussed, how the story is both conceived and told. | MORE »The post 3 Writing Tips for Successful Content Marketing appeared first on PR News.
  • Norwegian Cruise Line Drowning in Bad PR

    Matthew Schwartz
    28 Jul 2014 | 8:54 am
    Norwegian Cruise Line is being called "heartless" after the cruise-ship company refused to let a New York couple rebook a summer vacation after their 5-year-old son was diagnosed with cancer. | MORE »The post Norwegian Cruise Line Drowning in Bad PR appeared first on PR News.
  • PR Insider: Media Training – What You Need to Know and When

    Andrew Blum
    28 Jul 2014 | 5:50 am
    Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media. | MORE »The post PR Insider: Media Training – What You Need to Know and When appeared first on PR News.
 
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    360 Public Relations » Blog

  • PRSA Boston’s The Digital Agency

    Kyle Bishop
    17 Jul 2014 | 1:50 pm
    An inside look at how agencies manage the digital world More digital work is the norm for PR agencies big and small these days. From content & community management for social channels to responsive web design, as the digital space grows, so do the number of digital specialists and services being provided by agencies. This […]The post PRSA Boston’s The Digital Agency appeared first on 360 Public Relations.
  • Social Success – and ‘Crossroads’ – at #PRSABos Social Summit

    Brittany Bang
    27 Jun 2014 | 10:15 am
    I was excited to attend the recent Social Media Summit hosted by the Boston PRSA chapter at Bentley University. The summit kicked off with keynote speaker Victor Lee from Hasbro, who captivated the audience with his passion, enthusiasm, and candid reminders that social media has completely upended the way we used to do things. Lee […]The post Social Success – and ‘Crossroads’ – at #PRSABos Social Summit appeared first on 360 Public Relations.
  • Learnings from PROI Global Meeting – A Snapshot of Social Media in China

    Michael Rush
    2 Jun 2014 | 8:54 am
    I’m just back from representing 360PR at the PROI Worldwide 44th Annual Meeting in Hong Kong, a summit with our global partners – 60 leading independent PR agencies across more than 100 cities in 50+ countries.  One of the most eye-opening seminars was “An Introduction to Digital/Social Media in China” led by Arthur Hagopian, digital director […]The post Learnings from PROI Global Meeting – A Snapshot of Social Media in China appeared first on 360 Public Relations.
  • Blogging Inside and Out for Search and Other Brand Benefits

    Brittany Bang
    22 May 2014 | 1:59 pm
    Last week, I had the privilege of helping to coordinate an event with the Publicity Club of New England, welcoming a diverse group of experts to our Boston office to discuss “The Evolving Relationship of Brands and Bloggers.”  Moderated by 360PR’s Laura Tomasetti, the panel included Dave Charest, Senior Manager of Content & Social Media […]The post Blogging Inside and Out for Search and Other Brand Benefits appeared first on 360 Public Relations.
  • Mom 2.0: Better than Ever for Brands & Bloggers

    Melanie Feehan
    9 May 2014 | 7:05 am
    Last week I had the privilege of traveling to Atlanta and attending one of the premier mom blogging conferences, the Mom 2.0 Summit. Billed as an open conversation between moms, marketers and media, this conference draws 500+ influencers, including thought leaders such as Heather Armstrong of Dooce, Liz Gumbinner of Mom 101, and Kristen Howerton […]The post Mom 2.0: Better than Ever for Brands & Bloggers appeared first on 360 Public Relations.
 
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    social@ogilvy

  • It Takes More than Just a Button

    Melanie Taylor
    22 Jul 2014 | 9:47 am
    Late last week, Facebook and Twitter both made news in the e-commerce space by announcing new functionalities to help users purchase goods from their platforms. Facebook has added a simple “Buy” button, while Twitter acquired a company that connects credit cards to buying actions. Both companies claimed that the new tools were more about improving the user experience, and less about making money – though that’s certainly the idea. On Friday, Marketing Week cautioned brands to be wary of the announcements, arguing that neither move will generate meaningful revenue any time soon. I…
  • Social Digest – Are you smart enough for these jokes?

    bizhan.govindji@ogilvy.com
    22 Jul 2014 | 1:34 am
    The internet’s a pretty big place, with lots going on. How can you hope to keep up with it all? Maybe you want to stay up to date with the latest changes to Facebook, but you’re too busy writing that strategy doc. Or you want to find out about the latest and greatest Snapchat campaigns but that content calendar’s taking longer than you thought. OR you really feel like looking for GIFs of Jesse saying “Yeah Science!”  but you’re too busy giggling at GIFs of Gretchen yelling “YOU CAN’T SIT WITH US”. Whatever it is, I’m here to help.
  • The ‘Mommy Mundo’ and the ‘Selfie Nation’: Trends in Philippine Social Media

    Rapha Habon
    15 Jul 2014 | 5:36 am
      Welcome to the Philippines, the home of whale sharks, staircased mountain terraces, and the most number of selfies taken per 100,000 people globally.[1]  Specifically – Makati, Philippines – also known as Manila’s financial business district. The correlation between bankers and vanity deserves further examination, perhaps another time.  Image credit: ‘The Philippines’ Facebook Page  Today,  98% of the country’s internet population is on Facebook, with 87% on Twitter, fully expecting brands to be present and active, in the 4.5 hours the average Filipino spends on social…
  • Taylor Swift’s Wall Street Journal op-ed tells us something about content strategy

    Social@Ogilvy
    10 Jul 2014 | 3:24 am
    Written by Jen Chae, Digital Marketing Intern, Social@Ogilvy HK  From a social media marketer’s perspective, Taylor Swift’s recent opinion editorial on the Wall Street Journal is full of meat. There’s a lot to digest here. The seven-time Grammy winner outwardly spills that it isn’t necessarily talent that ups album sales and brand loyalty, but rather strategic personal branding – something directly deliverable via social media. And that, coming from someone who started out on MySpace, has 41.7 million followers on Twitter and 9.8 million on Instagram, sounds like credible…
  • What can we learn from a cat video?

    Social@Ogilvy
    2 Jul 2014 | 1:15 am
      This post was written by Karen Cheng, Digital Strategist, in Hong Kong. Cats: the most popular subjects on the Internet. But underneath all the cuteness, what do we see? When a cat video was posted by BuzzFeed last month I thought ‘Yea, I’d watch that!’ … it was a cat video after all! After watching the video you now know what I do: it is actually a Friskies commercial! The video scored four million views in five days, 12 million views as of today at the time of writing! How did it happen? A famous name, ‘Morgan Freeman’, narrates the story. The…
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    A PR Guy's Musings - Stuart Bruce

  • Blogging is dead: just 36% of internet users write blogs

    Stuart Bruce
    16 Jul 2014 | 11:01 am
    Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. According to GWI that’s 545 million people across the 32 countries that GWI researched. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). Other popular topics are ‘my personal life’, travel/places, food/restaurants/cooking, work life/job, online services/applications, environmental issues and personal health…
  • PR and social media set for continued growth

    Stuart Bruce
    15 Jul 2014 | 4:19 am
    Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. The FT says: “The social media result is particularly striking given that some companies have had high-profile failures in this area. For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its…
  • Social media is easier than PR

    Stuart Bruce
    24 Jun 2014 | 9:04 am
    Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR. It had some people nodding in vociferous agreement and others shaking their heads and tweeting in dismay. I stand by the remark and find it remarkable that anyone would dispute it.
  • Legogate: A sorry tale of Scottish independence

    Stuart Bruce
    7 Jun 2014 | 7:35 am
    Last week the official UK government YouDecide2014 account published an article entitled ‘12 things that £1400 UK Dividend could buy’ on the self-publishing Buzzfeed Community website. The article was also published, by the Scotland Office and HM Treasury, on its own .gov.uk website. At the time I questioned if it was right that the UK government should be using official government resources for blatantly political campaigning. The general consensus amongst most people I know was that it was a blatant misuse of government resources. I did however think it was quite a good campaign and…
  • Newspaper Licensing Agency beaten to a pulp by PRCA and Meltwater

    Stuart Bruce
    5 Jun 2014 | 4:51 am
    Today the European Court of Justice in Luxembourg ruled in favour of the Public Relations Consultants Association (PRCA) and Meltwater in their five-year battle with the UK’s Newspaper Licensing Agency (NLA). The CJEU has quite sensibly ruled that browsing and viewing articles online does not require authorisation from the copyright holder. This is a victory for common sense and the CJEU ruling is another great example of why the UK is better off in Europe than out. “We are utterly delighted that the CJEU has accepted all of our arguments against the NLA, which represents eight…
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    CustomScoop's Media Bullseye

  • Media Bullseye Roundtable 2014.6 with Guest Co-Host Mark Story

    Chip Griffin
    29 Jul 2014 | 4:41 pm
    In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, joins to discuss three topics: – The role of trust and storytelling in sponsored content based on new research by the Internet Advertising Bureau and Edelman Berland. – Wikipedia’s temporary ban on anonymous edits from the U.S. House of Representatives and the overall approach of that popular site to conflicts of interest. – The question of whether the PR industry is ripe for disruption, as claimed by Anna Ruth Williams in a piece for Ragan’s…
  • Borrowing from Mike Allen’s POLITICO Playbook to Build an Email Audience Using Media Monitoring and a Bit of Creativity

    Chip Griffin
    29 Jul 2014 | 6:38 am
    If your job in any way relates to politics or public policy, you probably subscribe to Mike Allen’s POLITICO Playbook. It’s the daily “must read” inside the Beltway. It contains valuable lessons for communications pros, regardless of whether you cast your gaze upon the Capitol Dome or the White House Portico every day. First, a bit of background. As popular as the Playbook is today, it isn’t the first daily must-read for Washington. It builds on the legacy of at least two publications that came before it (both of which still exist but carry less weight than they…
  • Stat of the Week: 60% of News Consumers Prefer Storytelling in Sponsored Content

    Chip Griffin
    28 Jul 2014 | 5:12 am
    New survey research from the Internet Advertising Bureau and Edelman Berland finds that consumers possess understandable skepticism about native advertising. Nevertheless, the results suggest that people willingly read this sponsored content if it is relevant and appears on the site of publisher that they already trust. However, the key is to tell a story — just as we already do in good public relations efforts — rather than pitching a product or service directly: Nearly two-thirds (60%) of online news visitors said that they are more open to digital advertising that focuses on a…
  • 51 Public Relations and Communications Jobs Available Now

    Chip Griffin
    28 Jul 2014 | 5:02 am
    Looking for a new opportunity? Check out these jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government Communications Specialist, Dept. of Defense, Alexandria, VA – apply by July 30 Associate Vice President, Marketing & Communications, Florida Gulf Coast University, Fort Myers, FL – apply by Aug. 20 Executive Director, Advertising Strategy & Planning, George Washington University, Washington, DC Online Communications Manager, Prince William County, Woodbridge, VA – apply by Aug. 4…
  • PR Jots: Core Values, Reporting Results, Recycling Content, Disrupting the PR Agency Model, and More

    Chip Griffin
    28 Jul 2014 | 4:59 am
    In my reading this week, I came across the following items that might be of interest to fellow PR and communications professionals: Shel Holtz advocates for organizations to explicitly identify communications as a core value. He writes: “For a couple hours, I have been reading the values statements of dozens of organizations. I kept at this thankless task in search of one—one—that explicitly listed communication as a value.” Bulldog Report and PRIME Research conducted a study about top PR measurement challenges. Their findings? “According to the experts interviewed for…
 
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    Tom Murphy - Murphy's Law

  • FIR766: Enterprise Social

    Tom Murphy
    29 Jul 2014 | 8:34 pm
    As a regular listener to For Immediate Release – hosted by Neville Hobson and Shel Holtz, I was listening to Monday’s episode which included an interesting discussion on Enterprise Social.  As a guy who works on the Microsoft Office PR team – which of course includes Yammer – this is a subject close to my heart.  I started writing a comment on their Google Plus community, but it was very long, so rather than annoy other members of the community I thought I’d paste the comment here and just provide a link. Neville/Shel: Interesting piece on Enterprise Social adoption…
  • Great PR requires a little bravery

    Tom Murphy
    25 Jul 2014 | 9:01 pm
    The explosion of data and analytics has created fantastic opportunities for marketers and PR pros to get better insights into the impact of their work. While the benefits of measuring the results of an announcement or campaign are immediately obvious, the potential for data to inform future decision making has traditionally been more challenging. The potential of data to provide insights and inform new approaches to communicating or engaging with people is pretty exciting.  Where before we based decisions exclusively on experience and perhaps a gut feeling, now you can test an idea,…
  • Quick overview: Setting up OneNote

    Tom Murphy
    13 May 2014 | 10:45 am
    Update: Stuart Bruce reminded me that OneNote is now available free of charge across all your devices. Following the previous post about using OneNote to manage your digital life, I had a number of people ask how I actually structure OneNote, so here’s a quick overview that hopefully provides some food for thought. One of the great things about OneNote is that it’s completely adaptable to how you want to work. There isn’t one single structure or approach, rather you can fine tune it so that it best suits how you work or what you want to do. This flexibility came home to me…
  • Sometimes it’s better to not share your views..

    Tom Murphy
    25 Feb 2014 | 9:16 am
    Last week a friend passed along a post from a PR firm’s blog that had me rolling my eyes so hard and fast that I strained them. You see, in the rush to publish a critique in a timely manner, the author didn’t allow ignorance or even the most rudimentary research get in the way of their opinion. It was like they had a pre-canned post and they were looking for an example they could use.  It resulted in a piece that was was not just inaccurate, it was ill conceived and simply untrue. After reading this critique I did something that the author clearly had not done, namely a little bit of…
  • One(Note) productivity tool to rule them all..

    Tom Murphy
    20 Feb 2014 | 8:45 am
    Somewhere along the way the true meaning of personal productivity got lost. Instead of productivity being about doing more of the things – work and personal – that are important to us, it became about just doing more. We’ve only a limited number of hours in a day, and if you want to perform at your best, you need to focus on getting your work life balance right and NOT just working longer hours or that ridiculous concept of being ‘always on’. I’m always intrigued about how people stay organized, particularly in the marketing and PR world where we’re…
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    Online Public Relations Thoughts

  • Back Tomorrow

    Jim Horton
    29 Jul 2014 | 9:52 am
    I'm winding up two days off for vacation.  I'll be back tomorrow.  
  • Plagiarism

    Jim Horton
    25 Jul 2014 | 5:01 am
    One wonders why anyone would feel it necessary to copy another's work verbatim and claim it as his own.  But that is what this fellow did, and it could cost him his Senate race.  He is claiming Post Traumatic Stress Syndrome as the reason for doing it.  That seems to be a stretch. Other classmates at the US Army War College had been in battle as he was.  Granted that he has a history of depression and is still taking medication for it, but how does that contribute to copying without attribution?  Senator Walsh has created a PR problem for his campaign and reputation.
  • Not PR...

    Jim Horton
    24 Jul 2014 | 6:52 am
    And not good publicity either...  Say, you have a client, a mayor of a city, and you fake a press release for the client.  A reporter picks it up and calls the client who knows nothing about it.  That is what happened here.  It comes under the category of "What was the PR person thinking?"  There is a rule in the agency business.  Clients approve all releases that go out on their behalf.  There is never a time when that rule is violated, especially for flackery.   I don't know what has happened to the publicist who sent then tried to justify the…
  • Anti-PR

    Jim Horton
    23 Jul 2014 | 5:23 am
    So, you short a company's stock and set out to destroy it.  You give public presentations explaining why the company is fraudulent.  If people believe you and sell the stock, you will win big.  If they don't, you will lose billions.  That's the position that Bill Ackman, a hedge fund manager is in in his quest to destroy nutritional supplement company, Herbalife.  Yesterday, after his detailed presentation on the company, its stock rose rather than fell.  The feeling was that he didn't produce a smoking gun that proves the company is a culprit rather than…
  • Perception Vs. Reality

    Jim Horton
    22 Jul 2014 | 4:52 am
    Russian citizens are being given a broad range of excuses and conspiracy theories over the downing of Flight MH 17 in rebel-controlled Eastern Ukraine.  The reasoning is preposterous and outrageous and one wonders how any citizen could swallow such drivel.  But then, during the previous disappearance of a Malaysia Air flight this year, CNN explored the possibility that aliens had taken the plane.  Fortunately, there were many news agencies covering the event so one could get a variety of views on what happened.  However, in Russia's case now, there doesn't appear to be…
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    wiredPRworkswiredPRworks

  • Seminar, Conference, and Online Course Marketing Workshop Gets Results

    Barbara Rozgonyi
    24 Jul 2014 | 3:05 pm
    Are you interested in how to better market your seminars, conferences and online programs to get more “folks in seats” and “eyes on your screens?” Then, you’re invited to join me at Clemson... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • MPI Chicago Industry Xchange Recap and Highlights

    Barbara Rozgonyi
    16 Jul 2014 | 5:46 am
     Wow-what a crowd! Over 500 people, from 11 organizations, gathered on July 19 at Navy Pier to network, learn, and look into the future of the meetings, events and travel industry at Chicago Industry... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 4 US Travel Association Industry Takeaways from MPI Chicago Industry Xchange

    Barbara Rozgonyi
    16 Jul 2014 | 5:16 am
    On July 9, MPI Chicago and 11 other organizations gathered at Navy Pier for Industry Xchange Chicago. Nan Marchand Beavois, Senior Director, National Council Relations at U.S. Travel Association... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Marketing to Millennials Better Be Mobile

    Barbara Rozgonyi
    30 Jun 2014 | 2:06 pm
    In a new study, Experian Marketing services reveals the latest demographic trends about Millennials, the most diverse, informed and connected generation in the United States. Read more marketing to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Celebrate Mashable #SMDay in DuPage Cancelled

    Barbara Rozgonyi
    18 Jun 2014 | 6:09 am
    UPDATE Thanks to everyone for their interest! With severe Inclement weather on the way, we’ve decided to cancel the event. Who would want to go out in this??? The National Weather Service is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Holtz Communications + Technology | Blog

  • The Hobson & Holtz Report - Podcast #766: July 28, 2014

    shel@holtz.com
    28 Jul 2014 | 10:56 am
    Coming soon: FIR Live Google+ Hangout On Air in the works to talk about translation, FIR Interview with Jeff Pyatt of Outbrain, Harry Hawk’s FIR Interview with Angus Malcolm on the organic reach of quality content; Quick News: Ex-Ford social media head Scott Monty joins SHIFT Communications; Reddit Live is official: anyone can create a breaking news blog; the future looks mobile for Facebook; relevance, trust, subject matter authority required for native ads; Ragan promo; News That Fits: PRSA report on social/emerging media use in PR practice; Michael Netzley’s Asia Report:…
  • Deathwatch: Social media innovation is not dying

    shel@holtz.com
    25 Jul 2014 | 11:39 am
    With apologies to Monty PythonIn the late 90s, some organization declared the World Wide Web was over. The prediction of the web’s demise was based on the decline in the number of corporate press releases announcing the launch of a new corporate website. (I have tried to find that report. I’ve come up empty, but my memory of the report is so clear that I’m willing to bet real money that the prediction happened.) Of course, the web was not in decline. It had just become so common for companies to have websites that announcing it not only didn’t get you any coverage, it…
  • Friday Wrap #111: A social web standard, press releases have legs, the rise of “sadvertising”

    shel@holtz.com
    25 Jul 2014 | 6:31 am
    Flickr photo courtesy of Loz PycockThe Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow. News W3C to develop social media standards—The World Wide Web Consortium has announced it will develop a standard way to build social network operations into the Web, including adding friends, commenting, and sharing updates with…
  • The Facebook platform does not dictate the nature of political debate on Facebook

    shel@holtz.com
    24 Jul 2014 | 9:21 am
    Once they have exhausted the privacy issue, Facebook haters often turn to the fatuous updates posted by users. “Do you really want to see pictures of someone else’s food?” they lament. Well, yes, if it’s a shot by Charles Pizzo, a trained chef and connoisseur of fine dining. Charles’s pictures of food, and associated commentary, fascinate me. “Well then,” they cry. “What about the political debate? It’s just a bunch of shouting and name-calling and people hating each other.” Not in my experience. In my experience, political…
  • Isn’t it time for communication to become a core company value?

    shel@holtz.com
    23 Jul 2014 | 1:58 pm
    I just crawled out of the corporate values statement rabbit hole. For a couple hours, I have been reading the values statements of dozens of organizations. I kept at this thankless task in search of one—one—that explicitly listed communication as a value. A good values statement articulates a company’s approach to its very existence. A vision statement sets a target; the vision is what the organization aspires to. A mission statement explains what the organization actually does. The values statement—the most tactical of the three—outlines how we do it. These are…
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    Bad Pitch Blog

  • Hemingway App Fights Bad Pitches

    Kevin Dugan
    23 Jul 2014 | 1:03 pm
    When it comes to media relations, the analogy about a chain only being as strong as its weakest link applies. Your media list may be solid, but if your pitch is ham-fisted it doesn't matter. This applies to the entire cycle.The Hemingway App is one tool you can use to make sure your pitch is as simple and clear as possible. As you'll see below, it points out the readability of whatever you cut and paste into the site, or you can compose on the fly. It also tracks long, complex sentences, passive voice and other common errors.Unclear writing is color coded and the app gives tips on how to…
  • Headline Clickbait: PR Science or PR Fail?

    Kevin Dugan
    25 Jun 2014 | 10:23 am
    A scan of current events this morning brought me to a news story angering me enough that I didn't need my morning coffee. Couple Killed After Posting Sunset Picture to InstagramTo be clear, it's not the (tragic, local news) story that aggravated me. It's the misleading, headline clickbait that pulled me into the article. I'm interested in Instagram, and the odd nature of the headline lead me to believe it was being served up by The Onion.  It's not a parody story. So I've re-written it below for accuracy.Couple Killed THREE HOURS AfterPosting Sunset Picture to Instagram. My…
  • Will the World Cup Bring Ambush Marketing, Newsjacking & PR Stunts?

    Kevin Dugan
    10 Jun 2014 | 2:32 pm
    The 2014 FIFA World Cup in Brazil kicks off this week and Digiday assumes we'll witness some ambush marketing. Some might argue it comes with the territory for any large event on the world's stage.Ambush marketing is a bit like hijacking the news, something we've discussed in the past, wherein a brand capitalizes on a seemingly unrelated topic to promote itself.Below is another example of news jacking, also from Brazil.Count Chiquinho Scarpa, an eccentric, Brazilian billionaire, burying a Bentley created a lot of outrage before the bait and switch was revealed. And luckily for all involved…
  • Startup Mentality Can Kill Good PR--And It Does

    Richard Laermer
    25 May 2014 | 5:42 am
    Your client thinks his startup is the greatest thing on earth. Your client is wrong.  But who really cares? When it comes to “getting press” a startup chief has to be ready to take on all comers.That's part of the problem with being a startup. The founders think it's the best bread since sliced--and have the audacity (some say confidence) to believe they are better than a lot of the press being offered. Which is poppycock.Another problem is that these startup types think they know how PR works.In fact, very few people are worthy of being in the media—and as for products,…
  • You Don't Need Client Approval to Pitch the Media (Well)

    Kevin Dugan
    21 May 2014 | 6:40 am
    If you're in business to business communications, you can empathize with the bane of my career's existence...client/customer approvals to tell their story, more commonly known as a case history. If you're in business to consumer communications, there's a lesson here for you also.For those who don't know, case histories are simple stories stating the problem, your client's solution and the results it brought their customer. This informational overview is the oil that helps the btob media relations machine operate seamlessly. Consider that the story is told by the media, from the customer's…
 
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    Denver PR Blog

  • Boom Adds Germershausen

    Jeremy Story
    29 Jul 2014 | 9:06 am
    Boom Broadcast has added 20-year public relations veteran Shari Germershausen as Director, Client Creative & Strategic Planning. Germershausen will partner with marketing and PR executives to build innovative, strategic storytelling platforms generating widespread broadcast media attention through Boom’s services.
  • Ellis Joins Orapin as Partner

    Jeremy Story
    28 Jul 2014 | 1:05 pm
    Michelle Ellis has joined Orapin Marketing + Public Relations as partner. Michelle is responsible for agency growth and overall account direction including public relations and marketing strategy and day-to-day management and execution of client accounts.
  • The Rockies PR Machine at Work

    Jeremy Story
    27 Jul 2014 | 7:01 pm
    The Colorado Rockies finally figured out how to get people to stop talking about owner Dick Monfort’s email gaffes.
  • Great Moments in Public Relations

    Jeremy Story
    23 Jul 2014 | 10:00 am
    “Let me figure out how we want to handle this,” (the PR agency owner) told a reporter Tuesday afternoon. “I will call you back with accurate, factual information.”
  • Great Moments in Journalism

    Jeremy Story
    21 Jul 2014 | 10:20 am
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    Minnesota Public Relations Blog

  • Job - Metropolitan Council - Manager of Public Relations

    Ryan May
    28 Jul 2014 | 6:05 am
    Metropolitan Council - Manager of Public Relations
  • FleishmanHillard Names Dave Schad to Lead Its Minneapolis-St. Paul Office

    Ryan May
    24 Jul 2014 | 11:36 am
    FleishmanHillard today announced the appointment of Dave Schad as senior vice president and general manager of its Minneapolis-St. Paul office.   Schad succeeds David Hakensen, who served as general manager since October 2009. Hakensen will remain as senior vice president and head of the office’s corporate and media relations practice.  Most recently, Schad was senior vice president, executive creative director at Minneapolis-based PadillaCRT. While there, he was responsible for building the firm’s creative group and was instrumental in developing an organizational model…
  • McKinney one of fifteen inducted into PRSA College of Fellows

    Ryan May
    23 Jul 2014 | 12:21 pm
    The Public Relations Society of America (PRSA)’s Board of Directors has approved the recommendation of 15 PRSA members for acceptance to the organization’s prestigious College of Fellows.The College of Fellows, founded in 1989, is a community of more than 300 senior PRSA members who have advanced the public relations profession and distinguished themselves through their experience and leadership in the public relations industry. Admission is open to public relations practitioners or educators with 20 years’ experience or more, hold the Accredited in Public Relations (APR) credential and…
  • PR with Panache! Announces its newest Modern-Day Storyteller

    Ryan May
    22 Jul 2014 | 7:57 am
    PR with Panache! (PRP) is pleased to announce the addition of EdTech media veteran Bryce Wilson. Bryce ‘s expertise adds to an already well-balanced and experienced team of modern-day storytellers for education.With a degree in public relations, experience in digital/social-media marketing for education, and a background in media sales in both the higher education and K-12 markets, Bryce’s skill set will be invaluable to the PRP client family. Having spent the last two years working with the team at T.H.E. Journal (1105 Media), Wilson brings with him a unique perspective on…
  • 21 Jul 2014 | 6:00 am

    Ryan May
    21 Jul 2014 | 6:00 am
    Crisis Communications Workshop with Jim Lukaszewski, APR, ABC, Fellow PRSA Wednesday, July 23, 20148:00 a.m. – 5:00 p.m.Murphy Hall, University of Minnesota206 Church St. SEMinneapolis, MN 55455 A company’s reputation is one of its most priceless assets. As strategic communicators, we know all too well that reputation, which takes years to build, only needs seconds to destroy during a crisis. Join America’s Crisis Guru and author Jim Lukaszewski, APR, ABC, Fellow PRSA, for an eye-opening crisis communications workshop. The interactive day will include some of the following topics:…
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    Waxing UnLyrical

  • Monday Roundup: Blogging

    Shonali Burke
    28 Jul 2014 | 5:00 am
    Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging. Enjoy! Image: Mike Licht via Flickr, CC 2.0 1. Blogging for Profit? 5 Sure-Fire Ways Tools Will Help Why: Are you using the right tools to turn all your writing into profit? Ian Cleary provides five ways tools can help you build a profitable blog. This is a great read even…
  • 8 Resources and 3 Tips for PR Job Seekers

    Shonali Burke
    25 Jul 2014 | 5:00 am
    I did an informational interview with someone the other day. I don’t have a job to offer, but I do have a large network. So whenever I can, I try to chat with folks who are looking for help (as long as they aren’t barfshiners, or bent on picking my brain), to see if I can pay it forward a bit. This young woman is in need of some resume/interview coaching. The folks she’d found so far were either ineffective, or too expensive, or both. So I told her I’d try to find a few resources for her, so she could put her best foot forward to find the job she’ll love. Those…
  • Twitter and Television: A Match Made In Heaven

    Matt LaCasse
    23 Jul 2014 | 5:00 am
    I have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. “Riding my bike,” or “reading up on the day’s news” are the answers I usually give, and those are true. But deep down inside, I know that the truth is the box that sits in my living room. Television. I have an unhealthy love for, and obsession with, television. “The Blacklist.” “Sons of Anarchy.” “The Walking Dead.” “Justified.” “The Americans.” “Fargo.” “Mad Men.”…
  • Monday Roundup: Context

    Shonali Burke
    21 Jul 2014 | 5:00 am
    The situation within which something happens – or an idea is stated – is often times just as important, if not more so, than what is being conveyed. Context changes meaning, and can often impact your audience’s feelings and, therefore, how they react to your message. This week’s roundup features seven posts from around the web that focus on context. Image: Cher Amio via Flickr, CC 2.0 1. Headline Clickbait: PR Science or PR Fail? Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall…
  • 15 Blog Headlines That Don’t Suck

    Shonali Burke
    18 Jul 2014 | 5:00 am
    I confess. If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog!” “Draw your audience in!” “Make sure your headline doesn’t suck!” How many times have we heard all that? Yes. I know. So I won’t go over all that again. That photo? Suzy Q. rolling in the grass. Because it doesn’t suck. The thaang is The thing is, recently my blog (and news) consuming habits have been very “un” SSMG [Supposed Social Media…
 
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • PR Links of the Day - 7-29-2014

    29 Jul 2014 | 9:42 am
    Crisis Paramount sparks outrage over poster for Ninja Turtles film set for 9/11 release (@MailOnline)  PR Senate candidate's PR strategy... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • H+K Credits Cradit With Corp Advisory Duties

    29 Jul 2014 | 8:37 am
    Hill+Knowlton Strategies has recruited Lisa Cradit to helm its corporate advisory practice in New York. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • New York Times Co Net Tumbles 55%

    29 Jul 2014 | 7:13 am
    The New York Times Co. suffered a 55 percent plunge in Q2 2014 net to $9.1M on flat revenues of $388.7M. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • FTI Scoops Up Crumbs Bankruptcy PR

    29 Jul 2014 | 6:11 am
    Crumbs, the cupcake bake shop chain that filed for Chapter 11 bankruptcy earlier this month, is relying on FTI Consulting for strategic communications support. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Rudy Roots for Greenies in GMO Fight

    29 Jul 2014 | 5:59 am
    Former New York Mayor Rudy Giuliani's Bracewell and Giuliani represents the Environmental Working Group, a DC non-profit mostly bankrolled by philanthropic groups, for food labeling and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    RushPRnews - Newswire & Global Press Release Distribution

  • Ste. Anne's Spa Nominated for Favourite Wellness Property in Canada

    29 Jul 2014 | 1:47 pm
    Spafinder Wellness 365™ announced that Ste. Anne's Spa has been nominated for a 2014 Wellness Travel Award for Favourite Wellness Travel Property in Canada.The Wellness Travel Awards are the only awards that recognize the destination spas, hotels, resorts and retreats...
  • Xpressivo live on KickStarter! Get a Jolt!

    24 Jul 2014 | 3:59 am
    Xpressivo: Start It Up!   Get a jolt today! Xpressivo’s new X1 machine, the latest in single-serve coffee technology, is now live on KickStarter.   The brand, envisioned and established by San Francisco-based entrepreneur, Adam Lupa, became a mission driven by passion following a trip...
  • The new language exchange app is here! As easy as learning Chinese!

    23 Jul 2014 | 6:41 pm
    The new language exchange app ‘Social Language’ is now available after its launch on both the App Store and Play Store.  The App has built an outstanding social network for people from around the world to easily exchange Chinese and English...
  • What’s better than distributing your press release to tons of outlets? Guaranteed AP Media Coverage!

    23 Jul 2014 | 3:54 pm
    Distributing your press release with GUARANTEED placement in Associated Press network. This is just part of the newest package that RushPRNews is offering. An encompassing value, it not only offers AP mobile readers an opportunity to view your press release, but...
  • Xpressivo: Bringing Coffee Back

    18 Jul 2014 | 1:46 am
    Espresso drinkers – get excited! Now even the most particular coffee connoisseur can have their java and drink it, too.  Introducing Xpressivo, the newest coffee machine brand to hit the market.  Led by wisdom and driven by passion, Xpressivo was launched by...
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    Shankman Blog

  • The Ghost Pepper Beef Jerky Challenge

    24 Jul 2014 | 8:07 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Every one in a while, a company reaches out to me and says "Hey, we have this product you should try, can we send it to you?" I usually decline, more often than not, the product doesn't fit into my number one rule, which is, "will using this and talking about it help my audience?" This time, though, I figured I could record myself trying it out, and if nothing else, you'd enjoy it. Enter "Stick in a Box," a company that will send you a monthly supply of Beef Jerky. All different…
  • Stop Being the Smartest Person in the Room

    9 Jul 2014 | 7:22 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I was fortunate enough to be invited to a dinner last night, where I joined 15 people in eating some great food at CraftBar, and listening to Neil Golden, former CMO of McDonald's, as he dropped some serious knowledge on the dinner table. What struck me most about this dinner was that everyone there (except Neil) was a founder or CEO of a company. They were all in varying stages of startup, and it was amazing to hear their stories. Over the course of a few hours, I realized something really interesting - I was…
  • Where's Your Home?

    2 Jul 2014 | 10:28 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?As I crossed over the Pacific a couple of days ago, my writing took me to an interesting place that I'd like to share with you today. I'd love to hear your thoughts at the bottom, and as always, thank you for reading, sharing, and allowing me to offer you some words. I hope you find them beneficial.   Let me ask you one question: Where’s your home? I don't mean your physical address... I mean something much deeper. Well, to answer that question, you have to define a home. If “a…
  • Taking a meeting - The Right Way and the Wrong Way

    1 Jul 2014 | 1:38 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I have a few rules I live by - Be nice to animals, without question. Never pet a llama unless given explicit permission. Always be 15 minutes early to any appointment. And always take the first meeting. I’ve been doing this for years - If you ever want to meet me, simply ask for the meeting. I’ll give you ten minutes via Skype, FaceTime Google Hangouts, or even a Dunkin Donuts, if we’re in the same city. Sometimes my schedule might be such that we have our meeting as I’m walking to…
  • What happens when you request customer service on a Saturday from the biggest company in the world?

    13 Jun 2014 | 6:37 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Several weeks ago, I got an invitation to join Google Shopping Express, a new form of Google Shopping, designed, I assume, to compete directly with Amazon. You can order pretty much anything from almost any store, and they send it to you within hours via courier. I gave it a shot, since a lot of what I buy now centers around my child. Not me. Heck, check out my buying patterns, and my electronics purchases have definitely taken a back seat to “Baby wipes.” I also have no room left in my apartment for…
 
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    PRNewser

  • Greenpeace Won’t Let LEGO Forget That Shell Thing

    Patrick Coffee
    29 Jul 2014 | 2:32 pm
    One thing we can all agree on regarding Greenpeace: they’re consistent. Once they latch onto an issue, they go all in. In order to protest the LEGO company’s ongoing partnership with Shell (which the latter’s PR values at $116M over two years), the group created not just an online petition but a professional-quality PSA that looks like an outtake from the super-depressing director’s cut of The LEGO Movie–and then they protested its subsequent removal from YouTube. Today the org went even further, recruiting “activists” in life-size costumes to protest…
  • PR Jobs: Atlantic Media, Agora Financial, Inc. Media

    Nadine Cheung
    29 Jul 2014 | 2:16 pm
    This week, Atlantic Media is hiring a communications manager, and Agora Financial needs a director of marketing. Inc. Media is seeking a marketing manager, and Berry & Company Public Relations is on the hunt for a healthcare PR account supervisor. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro. Communications Manager Atlantic Media (Washington, DC) Director of Marketing Agora Financial (Baltimore, MD) Marketing Manager Inc. Media (New York, NY) Account Supervisor/Healthcare PR Berry & Company Public Relations (New York, NY)…
  • 4 Pitching No-Nos That Drive Journalists Crazy

    Guest
    29 Jul 2014 | 12:55 pm
    Today we bring you a guest post from Lorenzo Grandi. Lorenzo is the community manager at pr.co, an online PR toolkit that publishes press releases in minutes. His job is to help people get the most out of their PR efforts online. You can find him on Twitter. How well do PR people and journalists get along? Sometimes it’s easy to avoid common mistakes that will prevent you from getting covered and possibly ruin your relationship with the journalist–and who better than journalists themselves to point us in the right direction?! With the help of Martin Bryant, Editor-in-Chief at…
  • General Mills Holds Its Nose, Leaps into Climate Change

    Patrick Coffee
    29 Jul 2014 | 11:48 am
    General Mills, the maker of Cheerios and other such consumer goods, took a bold step into the CSR pool this week by announcing that it would make changes to its agricultural practices to reduce greenhouse gas emissions while simultaneously mounting related advocacy efforts designed to affect public policy. What does this mean? From the company’s post on the matter yesterday: “Nearly 2/3 of the GHG emissions and 99 percent of water use throughout our value chain occur upstream of our direct operations in agriculture, ingredients and packaging” So they’re insisting that…
  • Will Native Advertising on Reddit Be an Opportunity for PR?

    Claire Daniel
    29 Jul 2014 | 11:06 am
    DISCLAIMER: throughout my career as a literary publicist, I’ve tried to “place” a few clients on Reddit via the popular “Ask Me Anything” feature. Reddit staffers were always accommodating, helping me set up a time in the AMA calendar and sharing best practices to ensure success. Although the results were better than some of my live Q&As on Goodreads, and approximately on par with the various TwitterChats (though with a longer shelf life), my clients were skeptical about the return on investment—will the redditor making fun of my hair actually buy my book?
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    PR Fire

  • Phoenix Rising Project Takes Flight: Justine Cullen Jewellery Achieves Successful KickStarter Campaign

    justinecullen
    29 Jul 2014 | 7:17 am
    Ashford, Kent, UK 29 July 2014 – After a year of design, Justine Cullen’s long anticipated Phoenix Rising jewellery collection has been launched. The investment to get the full project underway was achieved through a successful KickStarter campaign which will finance all aspects of manufacturing and promotion. For 30 nail-biting days, the designer and her crew promoted the project in some very unique ways. In one instance, Justine and actress Alice Maguire–the face of the campaign–along with filmmaker Jonny Stearn, conducted on-the-street interviews to see what the…
  • Minister’s ‘Magic Smoke’ Business Comments Were ‘Absolutely Right’ Says Cheshire IT Entrepreneur

    Carl Nagaitis
    29 Jul 2014 | 6:06 am
    NEWLY APPOINTED Digital Industries Minister Ed Vaizey’s recent comments about the ‘Magic Smoke’ created by Britishcompanies in the creative sector was timely recognition of the contribution of new specialist businesses, according to Cheshire-based Information technology entrepreneur Jamie Campbell. The commercial director of software development specialists d3t was speaking from the company’s Runcorn HQ, after hearing the one-time Culture Minister comment on the growing overseas demand for the ‘Magic Smoke’ or technical expertise of UK-based digital…
  • NOW TV to enhance sales training with CM Group’s Luminosity learning solutions

    GarethDesmond
    29 Jul 2014 | 6:01 am
    CM Group, a global leader in the field of innovative eLearning and mobile learning solutions, today announced that internet television service NOW TV has selected CM Group’s Luminosity range of learning solutions. The learning solutions will provide mobile ready delivery and gamification for NOW TV’s third party sales channel. NOW TV will use CM Group’s Luminosity Reach next generation Learning Management System (LMS) and Luminosity Studio eLearning authoring platform to radically change the way training is delivered to their external sales advisors. Ben Long, Training…
  • Whitefish Marketing guest presents to Dover’s small business owners, at Social Academy

    WhitefishMarketing
    29 Jul 2014 | 5:23 am
    Digital Agency, Whitefish Marketing, were guest presenters at the ZC Social Media Academy in Dover, Kent this week. The social academy, organised jointly by Zoe Cairns from ZC Social and Tim Kidd from Kent Channel Chamber of Commerce, is primarily geared towards small and independent businesses in a bid to help them grow. The agenda this week saw Zoe Cairns discus Social Media strategy for small companies, complete with a chance for some networking at the end of the session. In between the two was Chris Surridge, from Whitefish Marketing, presenting the merits and proper use of Google…
  • Discover An Experienced Tree Surgeon in Milton Keynes

    Nina Greaves
    29 Jul 2014 | 5:03 am
    Atkinson forestry was founded in 1939 in Hull Yorkshire by Mr Jack Atkinson who started the company originally for forestry felling purposes. Following a long successful timber haulage firm was established Jack Atkinson decided it was now time to branch out into tree surgery so Atkinson Forestry Tree Surgeons was born. When one of our staff members climbs up a tree, they will look for tell tale signs like dead wood, cracked or damaged limbs on the tree. Any current splits may be further damaged when there is heavy snowfall or stormy winds. One of the most common activities of tree surgeons is…
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    Brian Solis

  • Let Digital Natives Be Your Guide in Defining the Future of Work

    Brian Solis
    29 Jul 2014 | 8:43 am
    Don’t let complacency undermine your company’s hyperconnected present and future. Pervasive technology fundamentally changes how people communicate, discover and connect. With smartphones and tablets serving as digital ­appendages, we focus on small screens throughout our day, every day and in all we do. Technology’s biggest impact, however, is not so much on the devices or the apps we use, but on our behavior. Specifically, it affects how we learn, how we buy, how we work, and how we influence and are influenced. This behavior modification is ­significant because we take for granted…
  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
  • The Disconnect in Connecting the Workplace

    Brian Solis
    15 Jul 2014 | 9:25 am
    There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and devices is outpacing how we as employees use technology in the workplace. Over time, how we make decisions as consumers,…
  • The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

    Brian Solis
    11 Jul 2014 | 8:10 am
    LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3. Talent and recruitment 4. Sales LinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather…
 
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    Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency

  • Basic Steps to Improve Your Personal PR

    Ronn Torossian
    28 Jul 2014 | 7:12 am
    Public Relations is For Everyone One of the key methods of maintaining a successful image for your business or personal pursuits is to have a decent grasp of how Public Relations work. Managing Public Relations is an important facet of several different career fields, [...] The post Basic Steps to Improve Your Personal PR appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
  • The PR Power of Innovation

    Ronn Torossian
    25 Jul 2014 | 6:14 am
    No matter what industry you are looking to dominate, sooner or later innovation will play a major role in your success – or lack thereof. According to Ronn Torossian, even in an environment or business paradigm that seems to change slowly or discourage out of the box thinking, innovation will [...] The post The PR Power of Innovation appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
  • 5 Must-Do’s for Under 30 CEO’s: The Young CEO

    Ronn Torossian
    21 Jul 2014 | 6:52 am
    Breaking into the business world can be tough. Even with a college degree, top marks, and a fundamental understanding of the economic world, riding the ups and downs that come with a business is a challenge. The business world tends to be cutthroat. This generation doesn’t have the same room to make mistakes as [...] The post 5 Must-Do’s for Under 30 CEO’s: The Young CEO appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
  • Is light beer in a PR Fight for its Life?

    Ronn Torossian
    16 Jul 2014 | 6:32 am
    Americans love beer. No doubt about it. And, for decades, Americans have also had a love affair with light beer. Miller, Coors, Bud, and Keystone all enjoyed massive success with their light (lite) beer selections, but now there may be some signs that the golden years for the lighter golden brews is coming to [...] The post Is light beer in a PR Fight for its Life? appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
  • The Top Six Social Media PR Strategies

    Ronn Torossian
    10 Jul 2014 | 6:39 am
    With the internet evolving at speeds faster than light, it’s hard to keep up with the times. PR techniques that worked perfectly a decade ago are now outdated. Television ads have nearly become a thing of the past, and now social media allows people to share articles and information instantly. A business needs to be [...] The post The Top Six Social Media PR Strategies appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
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    PR Couture // Fashion PRPR Couture // Fashion PR

  • Women’s Lifestyle Brand Oak73 Seeks Social Media/Marketing Intern, NYC

    Crosby
    28 Jul 2014 | 11:06 am
    Oak73 is a start-up lifestyle brand selling women's apparel, and handbags. Everything is made entirely in the USA and sold through the brand website. The brand is looking for a blog and social media savvy intern looking to learn more about the business of creating a fashion brand through ecommerce. You should be skilled at photography and comfortable reaching out to bloggers, helping with events and comfortable with large amounts of research (sourcing locations, finding quotes for use in social media, identify like-minded companies for partnership opportunities). College credit only. Learn…
  • An Essie Vending Machine, Brands Featured in Sex and The City, and Thinking Before You Tweet

    Molly Biesanz
    25 Jul 2014 | 3:30 am
    Find out what you are actually agreeing to when you agree to the terms of service. (via Mashable) How to not annoy journalists when working in PR. (via PR Daily) Essie has launched a vending machine service (via Fashionista) Stella McCartney is designing a kit for the 2016 olympics in Rio. (via Harpers Bazaar) Some think that Project Runway has yet to produce a major fashion star, do you agree? (via Racked) How should brands approach social media in China? (via L2 The Daily) Wow! Every brand ever mentioned in Sex and The City in video form. (via Who What Wear) Do you think Barbie makes a…
  • Cameo PR Seeks NYC Fashion PR Intern

    Martha
    24 Jul 2014 | 8:30 am
    Our friends at boutique PR and creative agency Cameo PR are looking for a fall intern who is passionate, driven, self-starting ready to take part in a hands-on internship. Ideal candidate will have strong oral and verbal communication skills, be a quick problem-solver, as well as be knowledgeable of social media and have a deep love of the fashion industry. Duties for this internship will include scheduling & assisting with deskside meetings and preview appointments with editors & stylists, researching & connecting with new media - TV, Magazines, Newspapers, Digital…
  • How to Think Like a Business Owner (and a Fashion Designer)

    Nancy
    23 Jul 2014 | 11:09 am
    Making a living doing what you love is important. I've had the privilege of working in the communications field for over 18 years and I'm passionate about my work. Working in the fashion business, it's likely you're living your dream as well. I've yet to meet a designer who isn't passionate about fashion, her designs and her customers. Yet that enthusiasm less often extends to the other, less creative aspects of running a business. Unfortunately, setting up your business properly can be one of the most important ways to set yourself up for success in the long-term. The truth is you're not…
  • Ask Designer Nanette Lepore about Fashion PR (& More!)

    Crosby
    22 Jul 2014 | 9:58 am
    I'm on a life-mission to find the perfect pair of black, wide-legged pants. And there is one pair that absolutely haunts me. Because probably more than ten years ago I found them. A pair of perfect, cotton twill Nanette Lepore black pants, with either a side or back zipper. I think they were $200 - more than I had ever spent on a pair of pants, and unfortunately the store only had them in that, "one size too small, squeeze your crotch size", or "one size too big, gap in the back size." After depbting about buying them for my somehow, future, smaller self (as girls do), I reluctantly put them…
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    Don't Eat the Shrimp - Josh Morgan's Take on PR, Social Media & Marketing

  • Do you want to connect on LinkedIn?

    Josh Morgan
    9 Jul 2014 | 11:57 pm
      Then that shouldn’t be our first interaction.  Going back through my old posts, I started writing about LinkedIn first in 2007. I’ve written about my first comparisons between how I was using LinkedIn and Facebook, how as a small business owner I used LinkedIn to land a client, and many times how the people at LinkedIn are masters at using their own data to tell stories. This is about how I use LinkedIn and some advice for students.  I use the network as a way to keep up with people I know professionally.  This means it’s someone I’ve worked with, or met in a…
  • Everything You Tweet is Fair Game

    Josh Morgan
    23 Jun 2014 | 1:49 pm
    I often remind executives that when they Tweet something, they are every time providing a quote for a reporter and need to take that into consideration that the contents of the tweet could show up again. I was reminded of this myself in Sunday’s Sacramento Bee, in the Travel Column by Sam McManis when confronted with a Tweet I had sent nearly a month earlier while waiting for a plane: THE TWEET From Josh Morgan (@joshdmorg): “Dear all airport PA announcer script writers, can you stop saying ‘due to increased security.’ It’s been increased for 13 years now.” — Compiled by…
  • Agency Lessons from Mad Men Episode 706 – “The Strategy”

    Josh Morgan
    24 May 2014 | 9:20 pm
    Image from AMCTV.com/MadMen   Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 24 posts about real world agency lessons from the show and here’s a few from “The Strategy:” Roger Sterling says…
  • Agency Lessons from Mad Men Episode 704 “The Monolith”

    Josh Morgan
    5 May 2014 | 11:19 pm
    Image from AMCTV.com/MadMen   Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 24 posts about real world agency lessons from the show and here’s a few from “The Monolith:” Don’t say things you…
  • What’s the backstory – Muscle Shoals on PBS

    Josh Morgan
    21 Apr 2014 | 11:36 pm
    Clarence Carter in “Muscle Shoals,” image from PBS.org   When I first started listening to Lynyrd Skynyrd in high school I quickly learned the words to many songs including “Sweet Home Alabama.”  There was a line in the song that I knew by heart but had no idea what it meant, “in Muscle Shoals they love the Swampers.”  I knew the song was about Alabama and at the time ESPN always showed swamp buggy racing, so I assumed that this lyric was about swamp buggies (check them out, trust me). Four years ago, I stumbled onto a short documentary on Vice.com,…
 
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    Mark My Words

  • Fame and the media game: What is fame now? And can you enjoy it without press intrusion

    Mark Borkowski
    16 Jul 2014 | 4:07 am
    As you may have seen on The Drum here are my thoughts on Cheryl. Cheers have greeted the news that our 21st century Vera Lynn has wed! So? Well, what’s unusual about Cheryl Cole’s holy union announcement is the manner of its outing. The impressive tactics deployed to stay below the radar before breaking official news proves a high-net-worth celebrity brand can have their cake and eat it. Is it a post-Leveson new celebrity indicator or a steadfast willingness to prove a point? This style of announcement benchmarks the Cole brand against other organisations inside and outside of her…
  • What Lessons Can Brands Learn From The Brazilian World Cup fail?

    Mark Borkowski
    11 Jul 2014 | 12:36 pm
    Truman Capote once said “Failure is the condiment that gives success its flavour.” Spare a thought for the poor Brazilian footballers. A mediocre team capsized on an ocean of hype. Into the darkness they go, licking their wounds after one of the greatest sporting humiliations. Like Icarus who dared to fly too near the sun, on wings of feathers and wax. How can they recover from this? The mighty Brazil, beaten so devastatingly and completely in front of the world. It was painful to watch from a distance but for a nation so invested in the World Cup and their glittering football heritage it…
  • Isis and the propaganda war: How the social-savvy extremists are dominating the headlines

    Mark Borkowski
    25 Jun 2014 | 9:06 am
    As you may have seen on The Drum  I shared my thoughts on Isis. They exist on the edge of our world in a very different one. They know how to inhabit our imaginations and are the antithesis of our 21st century west and instant celebrity, excess, mass information, Justin Bieber and a rapidly moving culture. Out of the desert and the mountains rode the whirlwind of Isis, the fury of leaders and a scandalous belief and brass nerve. They’ve made a culture of hard-faced absolutism and brought to us an evil, dark movement. But I also reluctantly concede, business in the west has a lot to learn…
  • Let’s not try to piss off the will of the people

    Mark Borkowski
    9 Jun 2014 | 4:23 am
    As you may have seen on The Drum I shared my thoughts on Betfair’s stunt, or misfortune, or whatever it was, it was misguided. It may have attracted a few columns and conversations on Twitter but it was of the wrong kind. The old cliched ‘any publicity is better than none’ meme. Well not any more. We now know the breakdown was a stunt. We have seen the subsequent launch of its new ad which makes Betfair’s “we are sorry for any inconvenience caused” at the time of the breakdown even more hollow. It was a mere adpology. The same words that we hear everyday on British Rail, TFL, from…
  • The One (and only) Direction. Change.

    Mark Borkowski
    30 May 2014 | 8:20 am
    “Talent is God given. Be humble. Fame is man-given. Be grateful. Conceit is self-given. Be careful.”  Wise words from John Gooden and not ones followed closely by many. Mel Gibson, Charlie Sheen, Lindsay Lohan, Britney Spears – over the last 10 years we’ve heard the sad cry of the poor celebrity seeking help after divorce, hard-partying, rehab trips, sex tape scandals, drink and drug meltdowns and more.  We can’t prepare for natural disasters of the the earth-shattering, world-ending kind. But smaller celebrity disasters, cataclysmic on a local scale, strike all the time.
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    Deirdre Breakenridge

  • Part II: Finding The Time To Treat Every Meeting Like a First Interview

    Deirdre Breakenridge
    28 Jul 2014 | 8:11 am
    Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives. Of course, treating every meeting as if it were a first means more time and effort on your part. However, the extra energy equates to better relationships and more opportunities post meeting. If you’re wondering how to find some extra time, here are a few tips to uncover additional minutes in your day: #1: Stop checking email every five minutes. Determine…
  • Part I: Treat Every Meeting Like a First Interview

    Deirdre Breakenridge
    23 Jul 2014 | 10:09 am
    This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview.  A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting. You may choose to research through a Google search, finding articles, accessing the website, reviewing other interesting materials and checking out social media profiles, if you can access them. The exercise helps you learn about the people and the company culture. Your…
  • PRStudChat Summertime Learning Opportunity for PR Students

    Deirdre Breakenridge
    14 Jul 2014 | 5:02 pm
    While summertime may mean a break from the classroom, ambitious students and professionals understand the importance of learning every day. Public relations students, professionals and educators will gather together on Wednesday, July 16th at 8:30 p.m. ET for a Twitter based discussion on how to leverage social media for a career in public relations. Topics that will be discussed with the PRStudChat community include: How have you used social media to build professional relationships? What brands do you admire most in the social space? What are your favorite social platforms? Do you use these…
  • Carving out the Modern Day Communicator

    Deirdre Breakenridge
    9 Jul 2014 | 6:28 am
    I had the privilege of speaking at the FutureComms 14 Conference in London on June 18th. Here are the Twitter highlights from the conference, if you’re interested in a day of the dynamic speakers, hot topics and plenty of insights all focused on one burning question … what is the future of communications? I opened the conference with a keynote discussing a communications journey; certainly not a simple or short one, but rather a long journey with constant changes, challenges, and rewards. The Darkest Point Can Be The Most Enlightening It was Joseph Campbell, the American Mythologist,…
  • How Do Younger Generations Really Feel About Technology?

    Deirdre Breakenridge
    2 Jul 2014 | 5:55 am
    Understanding the technology use of younger generations can often appear as something that’s far out of reach from the world of older professionals. Unlike generations before, Millennials have grown up with immediate access to various forms of technology in an extremely pervasive media saturated society. The gap between generations in this way can be problematic for businesses attempting to market to a younger demographic. With the Youth Tech Briefing USA 2014 study, Voxburner is making an effort to bridge a gap in understanding between businesses and their targeted audience by interviewing…
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    Solo PR Pro

  • My Face Freaks Me Out – But I Need to Get Over It

    Kellye Crane
    29 Jul 2014 | 5:00 am
    Some people obviously love to post pictures and videos of themselves online. I am not one of those people. I’m a card-carrying Gen-Xer who predates selfie mania. I’d rather veg out than take snaps of myself in a new outfit. And if you ever see a picture of me capturing my own image in a mirror, please alert the authorities – I’ve obviously been possessed by aliens. But beyond this aversion, I’ve purposely not put myself front-and-center on the Solo PR Pro blog because I want it to be more about you. Since the blog began nearly six years ago, I made a strategic decision to avoid…
  • Chat recap: Platforms, Podcasts and Job Postings

    Kellye Crane
    24 Jul 2014 | 5:00 am
    In case you missed it, the #solopr chat is moving to a twice monthly schedule. This week we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On July 23, we weighed in with opinions and insight on the following topics of interest: What PR/social media platform is best (e.g.. help manage all aspects of media, including social, distribution)? If you see a FT job post, how/can you contact & communicate the value of working with…
  • The #SoloPR Twitter Chat Evolves – New Schedule and Format Updates

    Kellye Crane
    22 Jul 2014 | 5:00 am
    The #solopr Twitter chat is one of the longest continuously-running regular chats on Twitter – this September, the #solopr Twitter chat will be five years old! Nearly 250 chats later, participants in this top Twitter chat for independent communications professionals have shared tens of thousands of tweets with valuable insights, tips, advice, and of course “smarts and sass” (as frequent participant Daria Steigman is fond of saying). But just because something has always worked, doesn’t mean we can’t make it better. While our community continues to enjoy the ability to…
  • Chat recap: Navigating Tricky Clients and the Role for Texting

    Kellye Crane
    17 Jul 2014 | 5:00 am
    Each week, top independent communication professionals share thought leadership and tips as part of the #solopr chat on Twitter (learn how to join us here). This week, we weighed in with opinions and insight on the following topics of interest: When a client is leaving a consultant and hiring you, what Qs should you ask to make sure you’re not walking into a firestorm? Facebook now has slingshot, how are you using messaging apps in your work? How often do you find yourself texting or messaging media/influencers? How do you deal with internal divisions and turf wars with clients? What…
  • One No Closer to a Yes – 5 Tips for Overcoming Setbacks

    Karen Swim
    15 Jul 2014 | 5:00 am
    Does any of this sound familiar? You meet with a prospective client, and get to know their business. After spending hours customizing a proposal to fit their needs, they come back and say “no.” You felt confident about your plans for media relations outreach on a client program, but the fish just aren’t biting. For the past several months you planned a client event. You’ve accounted for every contingency and checked every item on your list three times. The day before the event, your keynote speaker cancels. Setbacks happen to all of us – from missed sales goals to…
 
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    Paul Stallard's PR Blog

  • @Bytenight needs you #ThamesValley

    Paul Stallard
    23 Jul 2014 | 4:11 am
    At a time when most people are thinking about their summer holiday and relaxing on an exotic beach I am thinking about sleeping rough in Reading on a potentially cold and wet October night. Why would I be doing this? Well because I am a supporter of the fantastic charity event Byte Night that supports […]
  • Timekeeping tips to reach the top

    Paul Stallard
    23 Jul 2014 | 1:22 am
    I was sat on the exercise bike at the gym (honestly, I do go sometimes) and instead of pushing myself to feel the burn I was being a bit lazy and reading the June issue of GQ. One of the articles really caught my eye. It was by Paul Henderson who had interviewed five eminent […]
  • PR Week 2014 Shortlist – my experience as a judge

    Paul Stallard
    22 Jul 2014 | 5:21 am
    This week PR Week announced their shortlist for the 2014 awards, which I am delighted to say Berkeley PR has been listed in the best technology category. The previous week I had been involved in judging the awards (not the one we were shortlisted in though!!). What an experience. About a month ago I was […]
  • Berkeley PR storms up PR Week Top 150 league table

    Paul Stallard
    14 Jul 2014 | 6:09 am
    PR Week has launched the PR Week 150 league table which celebrates the top 150 PR consultancies in the UK. Last year my agency, Berkeley PR, recorded a high place of 80 which we were all really proud of. This year we rocked in at 68! That is a whopping 12 places we have jumped. […]
  • Is video just a vanity project?

    Paul Stallard
    20 Jun 2014 | 1:28 am
    Not at all. Anyone who has seen the new Berkeley PR website will see we have included some video on the home page. I love it. Videos ability to enforce a variety of messages visually and without forcing it down someone’s throat is very powerful. For example, in our video we have shown that the […]
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    Tech Affect

  • Breaking Through the Noise: Using Event Insights to Generate Coverage

    Brittany Bevacqua
    15 Jul 2014 | 10:56 am
    Share/SaveOne of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including: The event type – Is this a major conference, or a smaller, more intimate event? The people – Will the Apples and Googles of the world be there? Is media attending and are they taking meetings? How many people and/or companies will be there? The spend – Did you secure booth space, or are you flying solo? Are you a sponsor, or have an executive presenting in a session? The news – Will you make a “newsworthy”…
  • Media Relations: Four Steps to Turn a Reporter’s ‘No’ into a ‘Yes’

    Jess Sims
    3 Jul 2014 | 12:15 pm
    Share/SaveRejection is par for the course in public relations, especially if media relations is one of your duties. Editors, reporters, producers: there will be a time when you hear a “no” from each one of them (That is, if you hear back at all—but that’s another post) during some time in your career. Don’t take it personally; media outlets receive hundreds, if not thousands of emails and phone calls during a regular business day and they cannot answer, or say yes, to everybody. However, when you do receive some initial interest that ultimately turns into a “no,” there are a few…
  • From Response to Repair: Reputation Management in the Wake of a Crisis

    Justine Carroll
    25 Jun 2014 | 9:59 am
    Share/SaveWhen your company is facing a crisis, it’s critical to respond immediately. However, the long-term consequences of a crisis can be just as harmful to your brand’s image as the initial event. Though a strong crisis communications plan is essential, reputation management is an important part of ensuring that your brand is able to effectively repair its image long after the dust has settled. Below are four steps that will allow you to transition from response to repair in the wake of a crisis. 1. Consider your audience. By doing so, you bring awareness and cohesiveness to your…
  • Using Data to Drive Media Relations: 7 Tips for Success

    Steve Pludwin
    4 Jun 2014 | 10:51 am
    Share/SaveIn a culture where data is pervasive, numbers and statistics can be an especially compelling way to tell a story. Though it should be no surprise that communications professionals are more at home working with language than deciphering algorithms, when it comes to using data to build a successful media relations campaign, you don’t need an army of data scientists, statisticians and analysts to get the job done. In this post, we focus on seven tips that will help you put different types of data to work in order to drive media coverage and increase your organization’s share of…
  • Communicating Where it Counts: Choosing the Right Social Platforms for Your Audience

    Megan Visanska-Hartwick
    27 May 2014 | 12:18 pm
    Share/SaveIt’s common knowledge that in order to succeed in today’s business environment, a social media presence is a must. Once upon a time, this just meant having a company Facebook page and Twitter profile. But now, with an ever-expanding array of social platforms, how do you identify which ones will benefit your business objectives? Though it’s easy to be overwhelmed by the number of choices, it’s important to remember that when it comes to social, sometimes less is more When you’re beginning a social campaign, choose 1-2 platforms and focus on building a presence there. Once…
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    Everything PR

  • Sue O’Keefe Joins Calysto as Chief Content Officer and Executive Vice President

    Liliana Dumitru-Steffens
    29 Jul 2014 | 6:18 am
    Editor and publisher of Telecommunications Magazine, Sue O’Keefe, the new Chief Content Officer and Executive Vice President at Calysto Communications is a valuable asset, who will only strengthen an already powerful team of PR professionals. Her ability to convey messages in various forms, including website copy, white papers, case studies, speaking proposals, and more, will help Calysto clients with a wide range of content-based initiatives. Laura Borgstede, founder and CEO of Calysto, trusts that O’Keefe’s journalist experience will be instrumental in creating content services…
  • Sanctions or No Sanctions, Russia’s Yandex Exceeds Expectations

    Liliana Dumitru-Steffens
    29 Jul 2014 | 3:34 am
    Even despite heavy economic sanctions from the west, Russian business seems relatively unaffected as evidenced by the country’s biggest Internet search engine, Yandex’s financial report just released. ForQ2 2014, the Russian search provider showed marked improvement over the last couple of years profits. Meanwhile, world search rival Google continues to underwhelm on Motorola anchorage. News from Moscow and Amsterdam this morning via Globe Newswire revealed the following highlights: Revenues of RUR 12.2 billion ($361.5 million), up 32% compared with Q2 2013 (and up 35% excluding…
  • A Big Apple Travel Gem: The Great New York City Public Library

    Ronn Torossian
    29 Jul 2014 | 12:11 am
    In a city of 30 thousand dollar a year private schools, 800 dollar (or more) a week kids’ camps, and $15 an hour babysitters, the New York City Public Library system is such an amazing tool for parents – and NY’ers of all walks of life.  It is a great, free, resource – and one which remains as awesome today as it was years ago. Growing up as an ‘80’s “latch-key” kid, I have fond memories of hours in the Spuyten Duyvil (Bronx) library with my younger sister before walking home. (As my mother insisted we go there so we wouldn’t kill each other alone in the…
  • Amid Massive Anti-Israel Protest US’s Obama Twists Israeli Arm, Finally

    Phil Butler
    28 Jul 2014 | 2:23 am
    And most stories in the mainstream today read something like Bloomberg/Businessweek’s; “Israel Holds Gaza Fire as Obama Seeks Full Combat Halt.” But my questions is; “Why not at 500 Palestinians dead?” Why, indeed. This is “way out” for an Israeli PM the world would now rather hate than love. Give us all a break Bloomberg. Obama’s World-A-Burning – Courtesy DonkeyHotey The news headlines today prove, somehow, US President Barack Obama must have deserved his Nobel Peace Prize. If not for having actually done anything to deserve such an…
  • Why Americans Don’t Matter to American Media or Politicians

    Phil Butler
    26 Jul 2014 | 5:17 am
    If Vladimir Putin is not Satan himself, how can so many newspapers and newsrooms claim he is? The man Americans trust as their president, and all of his men and women, why they say he’s the root of all evil too!  So, Russia’s president has to be evil, he has to be responsible for everything bad on Earth, right?  After you read this, ask yourself one question. “Just how stupid do the politicians and mass media moguls think I am?” Putin in his beloved Russia outback – Courtesy his Kremlin Press Office Vladimir Putin is a very powerful man indeed. To have spurred…
 
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    Blog | Stalwart Communications

  • Remember the little guys

    David Oates
    24 Jul 2014 | 2:48 pm
    Major League Baseball recently held its 85th version of the All-Star Game, and if you were one of the 11 million viewers of the Midsummer Classic, you would have noticed how the telecast was centered on “big market” icon, Derek Jeter, shortstop for the New York Yankees. By the time the game was over, the difference in air time between content focused on Jeter and late San Diego icons Tony Gwynn and Jerry Coleman was glaringly obvious. In fact, there was no mention of the two local legends, nor any other late baseball icons who passed away this year. The public backlash, which came as a…
  • The Importance of Spec Writing in Communications

    David Oates
    17 Jul 2014 | 10:00 am
    Many ask the question, should I write on spec? First, what does it mean to write on spec? Writing on spec is when you write an article for a publication without the promise of the publication purchasing the article. In the communications industry, spec writing is when a client asks you to create a sample project without the guarantee of a contract. So the big question is, is it worthwhile? Experts go back and forth about this topic, and though I am nowhere near an expert, I’d still like to share my opinion: I think spec writing is worthwhile, especially if you’re young and still looking…
  • How to propose changes at work

    David Oates
    3 Jul 2014 | 10:01 am
    As a member of a small agency, one of the things that I value most about our company is its openness. Employees are not only enabled, but encouraged, to share their thoughts and provide feedback on processes, tools and client strategies. A close knit working environment allows everyone a voice to be heard. It empowers team members to feel like valuable assets who can make contributions, as well as play a role in shaping a company. However, you don’t have to work at a small agency in order to have a voice or make recommendations. Regardless of size, employees should speak up about any…
  • Reversing Perceptions - The Philadephia Way

    David Oates
    29 Jun 2014 | 3:10 pm
    By David Oates As a person who's spent the first half of his life on the East Coast, I can tell you this picture was my impression of the typical Philadelphia sports fan. Renowned for their ability to cheer players from opposing teams who were suffering on the field with injuries (a la NFL Hall of Famer Michael Irvin) and possessing a long-standing, less-than-hospitable environment dating back to the days of Jackie Robinson, my feeling of the fan base was one of ignorance and stupidity. That was until this happened last week: As I grieving San Diego Padres fan, I was taken aback and by no…
  • The transition from journalism to public relations: It is much more plausible than I ever thought

    David Oates
    26 Jun 2014 | 3:53 pm
    As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. So, I did what anyone in my situation would have done; expanded my search parameters and looked into public relations., A few weeks later, I was cruising down the freeway, commuting to my first day with Stalwart Communications. Now, finishing up my fourth week with the company, I discovered that several skills I learned in college, while studying journalism, can also be applied in the…
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    prTini

  • Finding, Curating and Promoting Blog Content: Q&A with Arik Hanson

    Heather Whaling
    29 Jul 2014 | 5:54 am
    I rarely create a “must-follow” Twitter list that doesn’t include Arik Hanson. (After all, he was one of the first people I really “met” through social media!) Arik is a brilliant PR pro and industry blogger, so I asked him to share a few of his go-to tips on finding, curating and promoting blog content: You’ve been blogging for over five years (and we love your posts!). What are some of your best practices for keeping content fresh and relevant? Damn. Five years? Has it really been that long? I’m not sure I do the best job of keeping content “fresh…
  • Content Creation Power Tips + 20 Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    25 Jul 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  How Brand Transparency Builds Enduring Relationships With Customers (client) 12 Quotes to Motivate Your Creativity 4 Power Tips for Creating Hot Content 9 Informative Infographics To Guide Your Visual Content Marketing These Researchers Are Studying Facebook’s News Feed to Make Algorithms More Accountable How to Prove ROI Potential of Content Campaigns How to Prepare for a Big News Announcement Seven Step Process for Media Relations Why People…
  • Combining Content, Community & Journalism: Q&A with Adweek’s David Griner

    Heather Whaling
    23 Jul 2014 | 4:00 am
    As PR people, we find ourselves thinking more like content producers and editors. So, who better to provide some insights than a former PR/marketing guy-turned-journalist-turned-editor? Check out this Q&A with David Griner, AdWeek’s social editor. You’ve been writing for Adweek since 2007 AND recently became the magazine’s first Social Editor. What has been the biggest challenge for you transitioning from one role to the next? I started writing for Adweek’s blog, AdFreak, on the side while I was a copywriter at Birmingham-based ad agency Luckie & Company, and I…
  • Adding SEO to the Mix: How PR Pros Can Use SEO to Boost Their Client’s Content

    Heather Whaling
    22 Jul 2014 | 7:47 am
    Always appreciate when our guest contributors can work PR and martinis into the same post (This blog is called prTini, after all!). Today, blogger and content specialist Alicia Lawrence has five tips for PR pros to shake or stir SEO into the mix to deliver better results for clients: Post by: @Alicia_Lw There is actually a lot you can learn about search engine optimization (SEO) from a martini. No really, there is, hear me out. Consider the martini. That classic, iconic drink really is quite simple. The perfect martini requires a chilled glass, a shaker, ice, vermouth and gin. Add olives…
  • The Secret to Effective Motivation + 21 Links You Might Have Missed This Week

    Jeana Harrington
    18 Jul 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Adam Singer on Analytics, Jack Bauer and PR Success 6 Creative Ways to Get Employees More Involved with Social A New Way to Stop Procrastinating: Power Hour The Secret to Effective Motivation 20 Awesome Productivity Tricks Anyone Can Use PR ‘Communications Marketing’ Influences Social Media Brand Engagement The Rise of the Social Small Business (Infographic) Do’s and Don’ts When Meeting with a VC (Infographic) 20 WordPress Plugins You Can Install…
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    theblueballroom

  • A holiday can make all the difference

    Dan Brown
    28 Jul 2014 | 8:42 am
    Going on holiday is one of the best things you can do; for both your body and mind. My recent trip to Portugal proved to be just what I needed. A week of sitting by a pool in 30 degree heat was absolute heaven! Taking some time to relax in the sun and soak up the beautiful scenery is nearly always a welcome break from your day-to-day routine. Short breaks are well known to increase productivity and morale. Research shows that a little time off can do wonders for your work life, ensuring you are refreshed and clear minded for when you return. So if you feel like you’re in need of a…
  • No people, no future

    Sheila
    24 Jul 2014 | 2:50 am
    We spend a lot of time at theblueballroom thinking about concepts. Ideas, design, words and pictures to communicate our clients’ strategies, products or services. We also look to the future and think about how things will continue to change and challenge us to come up with bigger and brighter concepts that will cut through the noise, exploit opportunities and deliver results. What’s next for businesses? What’s next for communications? How is it all going to work? The word that sits at the heart of all these questions yet is missing from that paragraph is “people”.  People determine…
  • The importance of words

    Wendy
    24 Jul 2014 | 2:36 am
    Forty-five years ago this week Neil Armstrong became the first man to walk on the moon. As he stepped down on to the lunar landscape from the Apollo 11 spacecraft in the early hours of 21 July 1969, he uttered those immortal words: “That’s one small step for man, one giant leap for mankind.” Earlier, when their’ ‘Eagle’ capsule first landed on the moon, Armstrong reported their safe arrival with the equally memorable phrase: “The Eagle has landed.” This demonstrates the importance of words in how we convey – and remember – key messages. It’s no different in the world…
  • Introducing two new team members!

    Sophie
    23 Jul 2014 | 7:15 am
    Yes that’s right – we’ve welcomed two MORE team members to our rapidly expanding communications team in the last couple of months. And we’re delighted to introduce them to you! First up, Russell Morley, Junior Graphic Designer. Russell works with various different types of design. With experience in print design and animation, he is always looking to improve his knowledge and keep up to date with modern styles. In his spare time: As a lover of all sports (except cricket), Russell spends most of his spare time competing and watching it. He’s a little bit of a…
  • Effective communication over the summer hols

    Christopher
    22 Jul 2014 | 6:19 am
    It’s not just schools that close down for the summer, most internal communications also take a break over late July and August. There’s no point in communicating, goes the theory, when so many are on holiday, winding down before a break or winding back up after one. However, there’s no reason why internal comms can’t cash-in on the summer feel-good factor. Really effective communication plugs into what people are thinking and feeling. If your audience is in the mood for a bit of relaxation and fun, then indulge them with some light entertainment. Why not invite colleagues to share…
 
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    Sword and the Script

  • Small Business Negative Reviews are a Gift; Here’s What to Do

    Frank Strong
    22 Jul 2014 | 3:00 am
    by Frank Strong She was unhappy with a small businesses service, so she left a negative review.  She gave the business two stars in Google. The business owner was outraged by the review. “You will be hearing from our attorney,” he allegedly wrote in response. And there, in just a few paragraphs, one negative review went from zero to sixty in a game of chicken that isn’t likely to benefit the business.  It’s generally not a good idea fight with customers, let alone angry ones, and it’s downright dismal to do it in public. Sure, such a public debate might draw attention, but it’s…
  • Corporate America Invoking Theft of Time

    Frank Strong
    15 Jul 2014 | 3:00 am
    by Frank Strong Dr. Seuss once asked, “How did it get late so soon?” People invented the concept of time, and yet our perceptions vary by personality and culture.  For example, I can assure you firsthand, the notion of time in the Middle East is very different than on the streets of New York City.  One study of security cameras from a restaurant comparing customer interactions from today, to those of 10 years ago is a remarkable record of how our sense of time has changed. The major end items that suck our time like black hole are easy to identify: Inefficient meetings, needless…
  • The Buyers Journey and Why Content Marketing is a Thing

    Frank Strong
    8 Jul 2014 | 3:00 am
    by Frank Strong In January 2013, I was licensed to skydive.  For a variety of very good reasons, it had taken me roughly 10 months to complete the accelerated freefall (AFF) course at Skydive Orange. As newly licensed skydiver, I needed to think about buying my own gear.  While rental equipment is available, every jump will cost roughly double, there’s always a chance the dropzone (DZ) will need that gear for other AFF students and by design, it’s intended to meet a variety of sizes; it’s not fitted well. I wasn’t about to rush into buying gear either. It’s expensive and if a…
  • The 5 Major PR steps to the Declaration of Independence

    Frank Strong
    1 Jul 2014 | 3:00 am
    by Frank Strong We often think of the Declaration of Independence as a singular event, the starting point for the war that would ensue over the better part of a decade. As it is history, if it is the record of life, the details are never quite as clean cut and there were a series of actions, including many with a public communications component, the played out over many years leading up to the Declaration of Independence. Though I use the word PR in the headline of this post, public relations isn’t the right word given the grass roots and decentralized inertia.  Propaganda might have been…
  • Infographic: Sales Struggle with Marketing Content Deluge

    Frank Strong
    29 Jun 2014 | 3:00 am
    by Frank Strong These particular posts didn’t have many social shares and yet the analytics demonstrated someone had been looking at them.  The traffic was noticeable. Generally I’ve found – both on personal professional sites – that for every social share, there are three visitors. So why were there so many page views on these particular posts? With just a little more thought, the catalyst became obvious.  The sales team had found these posts and were emailing them to customers and prospects as a touch point. The Content Struggles of a Sales Team A professor once told my class,…
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    Crenshaw Communications

  • 5 Reasons To Hire A PR Firm Today

    Marijane Funess
    29 Jul 2014 | 6:07 am
    Thirty thousand new products are launched each year and 95% fail – for reasons as varied as bad timing, a cluttered market or just a poorly conceived idea. But one thing many successful new products have in common is a focused, well executed marketing plan that includes public relations. A good PR plan is never a panacea, but a sound, strategic campaign for a new product or service can help build brand awareness and positive word-of-mouth as well as help fuel trial. Here are five reasons companies need to consider hiring a PR firm today. PR can tell the most in-depth story.  A typical…
  • Six Ways PR Can Go Beyond Awareness

    Dorothy Crenshaw
    28 Jul 2014 | 3:15 pm
    Jesse Singal’s “Awareness is Overrated” piece in New York magazine struck a nerve with me as a PR professional, as I’m sure it did with others. After all, “Raise awareness for XX brand” is often the first objective in a typical public relations proposal. And for a client who suffers from lack of visibility, awareness is half the battle, maybe more. A product launch, better technology, startup company — all depend on breaking through in order to accomplish goals. But when it comes to changing behavior or motivating action, awareness is just a starting…
  • How To Broker A Successful PR Partnership

    Marijane Funess
    24 Jul 2014 | 8:28 am
    Smart promotional partnerships brokered by a PR firm are one of the most strategic ways to build brand awareness and enhance reputation. Sometimes CMOs may shy away from such partnerships fearing expense or constraints on what the brand can actually “activate.”  Yet, if well done, these collaborations can pay off, linking a brand with complementary organizations that can advance the goals of both. For example, we have successfully “married” bedding to wedding registries and children’s cereal to state parks. Read on and start planning a partnership now. Start at…
  • A Journalist’s View: 3 Questions From A PR Pro

    Marijane Funess
    22 Jul 2014 | 6:56 am
    This week we have a conversation with Lauren Gordon, “Entertain” editor at The Daily Meal. If you aren’t familiar with this heavenly food website, it’s an encyclopedia of culinary content that is beautifully photographed and easily “digestible.” The Philadelphia native graduated from Temple University’s School of Communications and Theater in 2010 with a focus in Magazine Journalism and began her career as Assistant Editor of Philadelphia RowHome Magazine. Gordon says that writing is her first passion and food is a close second. We recently asked…
  • Is There A Good Way To Break Bad News?

    Dorothy Crenshaw
    19 Jul 2014 | 12:16 pm
    It sometimes falls to PR specialists or other professional communicators to deliver information that will spark anger and resentment, not to mention negative media coverage and potential community impact. As an internal email explaining a planned workforce reduction by Microsoft recently showed, it’s not easy to deliver bad news. In the Microsoft case, a longwinded memo from Devices Group head Stephen Elop begins with “Hello, there,” and proceeds to outline business unit strategies and plans in painful detail. Five jargon-bloated paragraphs later, it mentions that…
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    Storytelling Techniques For Effective Business Communications

  • Yes, You Can Write Business Letters from the Heart

    hoffman
    28 Jul 2014 | 8:42 pm
    An online media property in Hong Kong called House News called it quits last weekend. If you go to www.thehousenews.com, you’ll be greeted with a letter in Chinese from one of the publication’s founders, Tony Tsoi on the “why.” Before turning attention to the writing in the letter, I must say that it’s disturbing to watch the slow erosion of “freedom” of the press in Hong Kong. I put “freedom” in quotes because technically, Mr. Tsoi made the editorial decisions on what appeared in his publication. And his product resonated with the local…
  • The Best Storytelling Techniques Posts from the First Half of 2014 (Part II)

    Lou Hoffman
    27 Jul 2014 | 8:33 pm
    Wednesday’s post featured half of the list capturing my top storytelling techniques posts from the first half of 2014, including the American Chemistry Association breaking down the composition of Sriracha. Today brings the second half. PR’s Digital Opportunity Will Come at the Expense of SEO Consultancies We’ve been quietly executing campaigns that blend the principles of PR with owned media to improve a client’s organic search. I decided to use my talk at the CIPRA conference in Beijing as the forum to publicly share what we view as the game changer in the communications…
  • The Best Storytelling Posts from the First Half of 2014 (Part I)

    Lou Hoffman
    22 Jul 2014 | 9:05 pm
    I’m tardy in capturing the best business storytelling posts during the first half of 2014. As always, figuring out the “best” combines popularity (number of views) and what rated high on my personal amusement scale. Here goes: Can You Measure Storytelling in Your Media Relations Effort? It turns out you can (and we do). Simply breaking down your coverage by news-driven vs. non-news coverage can be revealing. Grilling Mom on Mother’s Day With Mother’s Day as the backdrop, I peppered Ruth Hoffman with questions about the PR profession. To bastardize a Bill Cosby line, “Moms say the…
  • Bad News Should Not Come Packaged as a 1,111-word Letter to Employees

    Lou Hoffman
    20 Jul 2014 | 8:00 pm
    Unfortunately, that’s how Stephen Elop, EVP over Microsoft’s Devices & Services business unit, communicated  the company’s decision to reduce its workforce by 12,500 people (or 18,000, depending on who we believe). I don’t expect Mr. Elop to be a skilled communicator, much less command writing expertise. And I appreciate that a letter such as this one must go through the virtual meat grinder known as legal approval. But c’mon, out all of those Microsoft employees who still have jobs, there must be someone who could bring a steady editing hand and common sense to the narrative.
  • Strong Storytelling in McDonald’s Supplier Videos … But Do They Work?

    Lou Hoffman
    16 Jul 2014 | 9:05 pm
    More to the point, do they fortify the McDonald’s brand? I can understand McDonald’s quest to associate with suppliers who take a certain “hand-crafted” approach to their products. The message serves as a counterbalance to the perception that McDonald’s is all about volume production. Stepping back for a moment, the execution of this campaign is pretty darn good. Click on “Lettuce,” and farmer Dirk Giannini appears with the sound of sprinklers and the periodic bird chirp in the background. Moving to the video, the savvy storytelling from McDonald’s puts Dirk in the hero’s…
 
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    Your Story

  • Suzuki recalls 25,900 Verona Sedans

    Debopom
    29 Jul 2014 | 10:07 am
    US Safety Regulators have said that Suzuki has recalled 25,900 vehicles of its Verona Sedans from United States. The recall was for the increase risk of fire in daytime running. According to the US Safety, the model were built between 2004 to 2006. Before that Suzuki has recalled 184,244 cars from the roads for the same reason. The car were Suzuki Forenza and Reno. The National Highway Traffic Safety Administration have confirmed that the recall was for the same reason in May month this year. All the three models which have been recalled by Suzuki were built by the General Motors in South…
  • Fifty Shades of Grey Trailer Hit 3.6 Million Views

    Allaine
    29 Jul 2014 | 9:08 am
    Fifty Shades of Grey’s first trailer definitely beat the trailer of upcoming movie “Teenage Mutant Ninja Turtles”.     “Fifty Shades” trailer now has more than 36.4 million views in the span of 1 week. The trailer showed some epic erotic scenes of Jamie Dornan, who plays Christian Grey and Anasatasia Steele played by Dakota Johnson. The trailer’s music was set to Beyonce’s new version of “Crazy in Love” which is a definitely slower version of the original.     “Teenage Mutant Ninja Turtles” got 31 million…
  • Girl succumbs to injury collision with plane on Florida beach

    Debopom
    29 Jul 2014 | 9:07 am
    On Tuesday, the Sarasota County officials claimed that a nine years old girl who was hit by a plane succumbed to her injured and died in hospital. She was hit by a plane in Florida beach when the plan made an emergency landing. The father of the girl, Ommy Irizarry died on spot after being hit by the plane. The pilot Karl Kokomoor, notified the nearby air traffic controller that his plane was in distress and will try to land near the beach. The passengers with the pilot landed safely but the girl and her father died. The witness, Zack Arceneaux said that she saw the whole incident and it was…
  • Beyonce Moving In On A New Apartment?

    Allaine
    29 Jul 2014 | 8:51 am
    Beyonce was seen looking for a new apartment. Is her marriage with Jay Z the reason behind this?     The power couple have been facing lots of rumors with regards to their marriage. Many believe that their relationship is currently on the rocks and on its way to calling the marriage over. According to reports, they are just waiting for their concert to finish before making the announcement.     Beyonce was spotted checking out a five-bedroom, five-bathroom duplex in Chelsea which boasts panoramic views of the city and the Hudson River. The apartment is not that far from…
  • Brandon Jenner Said To Have Kissed Stepsister Kim Kardashian Back in the Day

    Allaine
    29 Jul 2014 | 8:32 am
    In an episode of Keeping Up With the Kardashians, Brody Jenner have accidentally revealed a secret of Brandon Jenner. He said that Brandon and Kim Kardashian shared something special before.      Brody Jenner, 30, was on the hot seat during a family conversation. He was being playfully teased for being turned on when he accidentally walked in on Kim Kardashian’s sexy shoot which is intended for Kanye West. Kim was wearing a really sexy outfit at that time.     Kris Jenner was teasing Brody that she feels like he has a crush on Kim. She also stated that she thinks…
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    Exploring Conversational Media

  • Listening and acting on social signals

    Jeff Esposito
    8 Jul 2014 | 3:33 am
    A few weeks back, I took the stage at Internet Retailer‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. In the presentation below, I offer some examples of companies doing a good job, companies who have failed in…
  • Miami University wins the Trolling game

    Jeff Esposito
    18 Jun 2014 | 6:12 pm
    Game. Set. Match. Miami University of Ohio wins the award for best use of trolling in 2014. Well done.   Original Tweet
  • Get your ass outside

    Jeff Esposito
    16 May 2014 | 8:27 am
    Put your phone down and get outside…
  • How Marketers are Monetizing Social Media

    Jeff Esposito
    3 Mar 2014 | 7:36 am
    A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. The paid side is the one that focuses on advertising ventures across the social platforms. When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. Looking at social in this manner allows for…
  • Four things to pack for SXSW

    Jeff Esposito
    23 Feb 2014 | 1:40 pm
    So you are headed to SXSW in a bit over a week? Great. While there are plenty of posts out there on best parties to attend, restaurants to hit or bands to see, I’ll take another route – outlining the four things that you probably haven’t thought about packing or buying. Portable energy – Our smart phones have a million and one things that they can do for us, with that said, the one thing that they suck at is keeping a full charge. With all the panels, parties, etc. you will more than likely be faced with a phone in need of a charge. With outlets in short supply and constant movement,…
 
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    Public Relations Sydney

  • Press release sample: How to craft a winning press release

    Catriona Pollard
    28 Jul 2014 | 5:59 pm
    Making an impression with the media needs some serious planning. So how do you craft a truly attention grabbing press release? It’s all about the headline Journalists receive an overwhelming level of emails in any given day which is why your ‘headline’ is important so it can quickly get their attention.  If it doesn’t grab them, they’ll probably (certainly) never read any further. Be succinct Brevity is important in any press release – the traditional format for these is short and there is a good reason for this. Again, it comes down to the time investment of a…
  • FREE BOOK OFFER! From Unknown To Expert: How to use clever PR and social media to become a recognised expert

    Catriona Pollard
    20 Jul 2014 | 8:04 pm
    A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System   Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Catriona Pollard, author of From Unknown to Expert captures 20 years of PR and social media know-how into a practical guide to help you gain more exposure, increase sales and enable new career opportunities. Catriona delivers a comprehensive, step-by-step framework that will skyrocket you into the role of…
  • 5 Compelling reasons to get media training

    Catriona Pollard
    14 Jul 2014 | 6:56 pm
    If you want to get more media coverage for your business or company it’s essential you’re seen and heard in the media on a regular basis. Journalists are constantly looking for interesting and engaging stories they can develop for their viewers and listeners. When you make yourself available for commentary in the media, you are positioning yourself and your business in a powerful way so people take notice of what you have to say. Media training can be highly effective in helping you develop the skills to get your message across succinctly and with impact. And when you are an effective…
  • How to get the most from a media interview

    Catriona Pollard
    7 Jul 2014 | 3:30 pm
    So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do now? The most important thing to remember is that this is an opportunity for you to get your key messages to your customers through the journalist. Remember, you are in control of the interview. The first step It is important not to respond to any questions on the initial call from the journalist. To maximise the opportunity, you first will need to organise your messages. Ask the journalist what information they are looking for…
  • First contact: 8 Rules for flawless media relations

    Catriona Pollard
    30 Jun 2014 | 3:32 pm
    Managing positive media relations can feel like heading out into uncharted waters and establishing the first contact often feels like the most daunting challenge of all.  Though the public relations industry is wrought with conflicting information, there are several proven strategies that can help you successfully navigate the world of pitches, media releases, journalists and editors. Whether you’re just establishing your media plan or are revamping your PR strategy, following these eight simple rules will ensure that you avoid the most common blunders committed by businesses both big and…
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    72Point » Blog

  • Why summer is the time to shine on social media

    Jessica Riches
    24 Jul 2014 | 7:39 am
    We all know keeping company social channels fresh can be a difficult task. Especially when it comes to finding thatrelevant, original industry-related content. It’s even more arduous in the summer, with less people in the office keeping tabs on what the PR world is doing. We’re suggesting an easier approach to keeping your social channels updated – one that endears you to your clients. One that shows the human side and personality of your company. The summer months are perfect for this and, let’s face it, it’s more fun than posting articles and case studies about PR concepts…
  • How the marketing world sunk their teeth into Suarez

    Ruth Davison
    27 Jun 2014 | 6:27 am
    When I sat down to write this I had a lovely blog about World Cup PR stunts in my head. It was going to start with an ‘England are out, don’t be down, take a look at these’ type vibe but then #bitegate (as I’m affectionately calling it) happened and that went out of the window. The social media world ignited with hundreds of people’s creative viral images of Suarez in various chomping situations. My personal favourite was the iconic poster for Jaws with the Uruguayan superimposed onto the shark. Brilliant. But it was the real-time marketing and advertising that really caught my eye.
  • Press re-writes: 5 simple tips

    Gemma Francis
    20 Jun 2014 | 2:32 am
    For most PRs, writing a press release is one of the most important parts of the job. A conversation might initially sell the story to the news editor or journalist, but it’s the copy which ends up in the paper. And if the press release or copy isn’t up to scratch, even after the best pitch in the world, it could still end up with zero coverage. How many times have we been told that journalists are receiving hundreds of press releases every day, and only a fraction of them will be read, let alone end up being published in print or online? We have one shot, and we need to get it right. Of…
  • Calling newsdesks – and how to avoid the number of the beast

    Doug Shields
    15 May 2014 | 3:23 am
    It’s the part of the job every PR person hates. You’ve finally had your press release signed off by a very demanding client and you’re now ready to deliver it. All you need to do is ring national newspaper newsdesks and tell them about your story… GULP. Unfortunately, the phone you are about to ring is sitting on the desk of someone who is going to be looking forward to your call about as much as we all look forward to a hole in the head. He – or she – will be immersed in the chaos of the madness which populates the newsdesks on national newspapers first…
  • On the radio: ten tips for securing radio coverage

    Daniel Harding
    3 Apr 2014 | 4:57 am
    Good morning listeners! It’s Wednesday Morning, it’s 9am, sun is streaming down over the capital and we are live from the BBC. Just standing in the lobby of the BBC generates an uncontrollable bubbling feeling of excitement. The hustle and bustle of employees and guests disappearing through the revolving door into all things news, radio and broadcast. The door that we ourselves and over 80 of our PR guests were lucky enough to be going through on this very morning. You can’t help but stare as you walk through the new £1bn British Broadcasting House, a constant hive of activity that…
 
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    Translucid CommunicationsTranslucid Communications

  • Doing your own advertising? Some tips

    Bob LeDrew
    9 Jul 2014 | 5:18 pm
    There’s a pattern that computers and technology have made apparent over and over. Pre-computers: music was recorded in expensive studios, controlled and distributed by labels. Post-computers: Computers come pre-loaded with free music recording software, and some of the music has gone on to great success. Pre-computers: books were bought by publishing companies, printed on giant presses, distributed to bookstores. Post-computers: anyone (like my friend Sue, for example) can write an e-book (Produce: The Art of Creating Digital Content Using Professional Production Techniques)and take…
  • Crisis is never far away -- be ready to respond.

    Bob LeDrew
    2 Jul 2014 | 11:26 am
    I’m writing this on the day after Canada Day, which always feels like the start of the week to me. Living in Canada’s capital city means that you’re going to get involved in some way, no matter how low-key, in our national celebration. Yesterday’s revelry took place in lots of heat and humidity, and in the afternoon, there was a tornado warning — something that isn’t exactly commonplace for Ottawa. Today, I was surprised by news that a music festival in my home province of Nova Scotia is cancelling its 2014 edition (scheduled for July 4-6) because a very…
  • LISTEN to me, I’m IMPORTANT

    Bob LeDrew
    24 Jun 2014 | 1:22 pm
    I did something last weekend that I’d never done before. I played music in a bar as part of a fundraising event. I’ve played music around campfires, I’ve played music in houses, I’ve performed solo at Bytown Ukulele Group meetings, I’ve jammed with people, I’ve participated in songwriters’ circles, even on an open-mic on a boat as part of a conference. But never in front of a crowd of strangers. Thankfully, my performance went pretty well, I think. I was pleased. But one thing that I wasn’t prepared for, even though I’ve seen it a million…
  • Online harassment is epidemic. Be prepared. Act.

    Bob LeDrew
    5 Jun 2014 | 6:48 am
    If you’ve never seen or experienced some form of online harassment, you are in a TINY minority. This was brought home to me recently with the impact of a hammer on a nail. Survey results from a poll by a coalition of three organizations (Rad Campaign, Lincoln Park Strategies, and Craig Connects) got released June 4, and it is a sad story. Among the “highlights” from the infographic the group produced: 47% of respondents under 35 reported being harassed. Facebook is a particular hotspot for online harassment. Women and men report sexual harassment at nearly identical rates…
  • When a landscape architect says: "Stop that racquet!"

    Bob LeDrew
    21 May 2014 | 9:31 am
    Everybody makes mistakes. I certainly have. You have too. Even if you’re shaking your head. The key to mistakes is getting past them. This is the story of what happens when you try not to. Here in my city of Ottawa, there once was a man named Jack Purcell. Postal worker Jack Purcell lived in Ottawa’s Centretown neighbourhood and became famous for helping local youngsters to take part in hockey. For his contributions to the city, a park near his home was named after him, as well as an adjacent community and recreation centre, which opened in 1974. That park was being revitalized,…
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    Communications Conversations

  • Passing the #mnblogcon torch

    arikhanson
    29 Jul 2014 | 6:19 am
    Four years ago, Missy Berggren and I started the first conference in Minnesota solely devoted to Minnesota bloggers: The Minnesota Blogger Conference. We started the event because we saw a need (at the time): to help bloggers from different walks of life, who blog about different topics, come together and learn from each other. And, to be honest, just to network and get to know one another. With the help of many, many people, we’ve pulled off four #mnblogcon’s. It’s been exhausting. Fulfilling. Time-consuming. Informative. And most of all, a heckuva a lot of fun. But, our…
  • Niche: The next evolution of influencer outreach?

    arikhanson
    28 Jul 2014 | 5:49 am
    $10,000 per Vine. That was the stat that caught my eye a few weeks ago, when I started hearing more about Niche. What’s Niche, you ask? According to its site, Niche is the professional network for social media creators to analyze, grow and monetize their audience. For brands, it may just be the future of influencer outreach and engagement (good articles from Inc., The New York Times, and Racked here). At its most basic, for content creators (read: Instagram/Vine “celebrities”), Niche is a place where these people can aggregate all their social accounts in one place. And,…
  • 7 ways PR pros in their 20s can ensure they retire by age 55

    arikhanson
    25 Jul 2014 | 6:55 am
    OK, I know the title is a bit extreme, but I had to get your attention given this is a PR/marketing blogger talking about finances First, I want to start this post with two quick disclaimers: 1–This is not your average Communications Conversations post. I am NOT going to talk about PR, social media or corporate communications in this post. 2–I am in no way, shape or form a financial planner or professional. Please do not take my advice as financial gospel. That said, I think this is an important topic for students and younger pros just starting out in their career in their 20s.
  • Talking Points Podcast: The state of digital transformation – Episode 4, July 24, 2014

    arikhanson
    24 Jul 2014 | 5:27 am
    In this week’s fourth episode, Kevin and I talk about Altimeter’s recent State of Digital Transformation study, a Geoff Livingston post about the post-social media era, and Microsoft’s employee communications efforts around recent layoffs. As always, we’d love to hear your thoughts and feedback below in the comments, or on Twitter. Enjoy! “The 2014 State of Digital Transformation” http://www.briansolis.com/2014/07/2014-state-digital-transformation/ “7 Signs of the Post Social Media Era”…
  • Social media marketing’s forgotten audience: The employee

    arikhanson
    23 Jul 2014 | 5:56 am
    When most brands think about engaging their employees via social media, what do you think comes to mind? I tend to think most companies see employees as a conduit to selling and raising awareness for the firm. And why shouldn’t they? Employees are essentially the face of any company. They are and will be your best salespeople. So, that’s reasonable, right? Sure. Except it’s not the biggest reason you should engage your employees via social media. Not by a long shot. The best reason? Employee engagement–and hence, employee satisfaction the retention (and actually,…
 
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    Flack Me RSS News Feed

  • LeBron James And His Royal PR Dragon Being Slayed

    Shawn Paul Wood
    30 Jul 6572 | 6:05 am
    Summary: It's ironic Nike once bestowed the "Witnesses" tagline on their LeBron James' campaign, because that's all people have done for the past week since he announced he was taking his talents back to the shores of Lake Erie -- we have watched the grandeur. Namely, the PR people in the audience, because if this doesn't become a case study in crisis communications, and how it's never too late to do the right thing, nothing really will. "King" James was vilified in his own kingdom of Cleveland. Burning of his jerseys. Nastygrams in the news.
  • Geez, Is It That Hard? PR Is A Relational Discipline

    Doug Bedell
    30 Jul 6091 | 6:05 am
    Summary: The Holmes Report has a lengthy report by editor-in-chief Arun Sudhaman on a Cannes discussion, another one, on the nature of public relations in the marketing spectrum. What are PR's "unique advantages"? Well, we'd join in by suggesting that PR is a relational communication discipline, not a media relations task list, although effective media relations are part of communicating well, obviously....
  • College Journalists Targeting PR People

    Doug Bedell
    30 Jul 5556 | 6:05 am
    Summary: College journalism is bidding to fill some of the void growing with the decline of newspapers as information sources, but is upset over PR roadblocks to its efforts. That can be gathered from a letter thirty-eight journalism groups, including leading collegiate bodies, have sent to President Obama to "end the restraint on communication in federal agencies."
  • Reputation, Not Spin, The Heart of PR

    Doug Bedell
    30 Jul 2663 | 6:06 am
    Summary: Two PR veterans have published a book that should be helpful in elevating the craft above its "spinmeister" image. Their "Rethinking Reputation" is subtitled "How PR Trumps Marketing and Advertising in the New Media World." It's by Fraser P. Seitel and John Doorley. Reviewer Dante M. Velasco states "When you read this book, you can sense Seitel's and Doorley's respect for the profession of public relations and their realistic grip on how PR has become the main factor for the success of campaigns for products and causes..." "This book is not only about giving a bad name to 'spin,' as…
  • #OITNB -- A Case Study In Social Media Promotion

    Doug Bedell
    29 Jul 2014 | 9:44 am
    Summary: Search Engine Watch offers the Netflix television drama "Orange is the New Black" as a case study in promoting a "brand" and a storyline via social media. "The show's social media team, fans and cast do a breakthrough job of publicizing the steamy side of women's prison and building relationships, engagements, interactions and advocacy that borderline's addiction -- between the show, the characters, and audience."...
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    fresh as.... A Mynt Public Relations Blog

  • No One Has Ever Loved Carrots More Than This Puppy - The BarkPost

    15 Jul 2014 | 11:04 am
    No One Has Ever Loved Carrots More Than This Puppy - The BarkPost: Seriously, this pup could turn everyone into a vegetarian. Our company dog Phife was featured on BarkPost!! No One Has Ever Loved Carrots More Than This Puppy!!!! We are so proud of him and his love of carrots! 
  • Tweet Tweet......

    3 Jun 2014 | 2:40 pm
    All the cool kids are doing it…. connect with us on Twitter!!! 
  • San Diego's NextLevel Celebrates 15 Year Anniversary!!

    5 May 2014 | 4:17 pm
    A great local San Diego success story! NextLevel has reached a new landmark with 15 years of double-digit growth and support for local and national markets.  NextLevel celebrates this anniversary with great pride as the company remains organically funded, has thrived through two major recessions, a dot.com bubble and to this day, maintains a perfect record with zero complaints via the Better Business Bureau.  Started in 1999, NextLevel developed a fully redundant, high-availability internet backbone which was created for first responders and mission-critical clients, whose interruption of…
  • How To Write and Pitch a Bylined Article That WILL Get You Published

    22 Apr 2014 | 3:12 pm
    Great piece by intermarkadstream: By Sonia Blumstein, Account Supervisor at Intermark Group Is the traditional newspaper op-ed dead? We ask the question because according to the Newspaper Association of America (NAA), newspapers are dying, and so is their circulation. The NAA’s most recent report shows that the total circulation of newspapers is now just over 1,300 daily and 900 on Sundays. Total daily circulation has bottomed out at roughly 44 million. Sunday circulation, however, is up, just slightly, to approximately 49.5 million readers. Yet even today, an opinion-editorial (sometimes…
  • Academic Institutions Get FREE Web Endpoint Security from EdgeWave

    29 Jan 2014 | 8:34 am
    Schools, Universities, and students are faced with the same online dangers and threats that wreak havoc on the world’s largest enterprises. Unfortunately, academic institutions frequently do not have the resources to fight these new and damaging cyber threats that are increasingly using remote and mobile endpoints as attack vectors.   To make the internet a safe and productive learning tool, EdgeWave has announced the availability of EdgeWave Cloud Endpoint Security, a new cloud-based web security solution which is offered for FREE to academic customers.  Simple to install and deploy…
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    SF Chronicle

  • Tellwut Online Survey Finds 65% Feel College-University Should Stay in Touch

    30 Jul 2014 | 7:50 am
    Tellwut Corp. crowdsourced its members through an online survey and found that 65% find it important for schools to keep in touch after graduation while 80% were happy with their education. (PRWEB) July 30, 2014 Higher education will always be a growing demand in the marketplace. According to “Free Exchange- Wealth by Degrees”, a June 24, 2014 article in The Economist, the unemployment rate in North America is below average while student loans rose by 25%, doubling the average debt per borrower. Tellwut conducted an online survey study towards graduates from higher education and found…
  • Conveyancingquotesonline.com reports a remarkable increase in the number of UK citizens getting its online Conveyance Quotes

    30 Jul 2014 | 7:30 am
    Conveyancingquotesonline.com has confirmed that the number of UK citizens getting its online Conveyance quotes from some of the major solicitors in the country has grown remarkably over the last few months or so. Manchester, UK (PRWEB) July 30, 2014 Conveyancingquotesonline.com has confirmed that the number of UK citizens getting its online Conveyance quotes from some of the major solicitors in the country has grown remarkably over the last few months or so. A statement released by the company noted that this growth has largely been inspired by the ease and flexibility it has been offering…
  • New Insurance Sales CRM Delivers Enterprise Level Functionality-Features at Fraction of Cost for Small - Mid Size Businesses

    30 Jul 2014 | 7:25 am
    TLD CRM was developed specifically for small-mid size insurance sales companies. It's a web based turn key system that requires no customization or programming and includes all of the vital features a sales office needs ready to go. Coral Springs, FL (PRWEB) July 30, 2014 There are lots of CRMs on the market today, and yet with so many CRMs available, it's hard to find one that meets the needs of a small business; and even harder if your small business is specialized. Salesforce is obviously the 800 pound gorilla that dominates the market, and is a great Enterprise level and general…
  • ON World: Half of Americans Are Interested in Wireless LED Lighting

    30 Jul 2014 | 7:20 am
    ON World’s recently completed survey with 1,000 U.S. consumers found that nearly half are willing to pay $10 or more for a smart wireless LED light bulb. San Diego, CA (PRWEB) July 30, 2014 Wireless LED light bulbs will be widespread in American homes within the next five years, according to global technology research firm ON World. “Reliability has become the number one smart home concern for consumers and ZigBee and the upcoming Thread protocol both provide reliable wireless mesh networking solutions,” says Mareca Hatler, ON World’s research director. Wireless LED lighting is one of…
  • 2014 San Francisco 49ers Tickets: QueenBeeTickets.com Features Discount NFL Tickets for all Games Happening This Season

    30 Jul 2014 | 7:20 am
    QueenBeeTickets.com is featuring an inventory of 2014 San Francisco 49ers tickets for all games happening this season. Fans are invited to use promo code “DISCOUNT” to enjoy additional savings on any discount NFL tickets while seats last. Oshkosh, Wisconsin (PRWEB) July 30, 2014 QueenBeeTickets.com can easily handle sports fans’ requirements for 2014 San Francisco 49ers tickets for upcoming games. The football season is fast approaching, and California sports enthusiasts will not be content with anything less than reasonably priced tickets. Click here to view the ticket selection…
 
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    InkHouse

  • What Happens After Pressing “Send” on That Pitch

    Anne Baker
    29 Jul 2014 | 11:19 am
    Pitching the media is a key element of a jobs in public relations. Like anyone who takes their job seriously, we’re highly invested in the outcome of every pitch email we send or phone call we make. So what exactly are the emotions we go through? Take a look at our latest on Buzzfeed for the full scoop.  
  • Facebook Announces New Bookmarking Feature

    Ashley Genest
    23 Jul 2014 | 7:32 am
    Ever in a rush, but see something interesting on Facebook that you would like to explore when you have more time? This week, Facebook announced a new bookmarking feature called “Facebook Save” that allows users to flag or “save” items that interest them such as links, news stories, pictures, places, TV shows and music, so you can revisit them later. The saved items are automatically archived into a list that is organized by category and users can view them at any time on mobile or on the web. To access saved items on mobile all users have to do is click the “More” tab, and on the…
  • Why you should be reading (and writing for) Medium

    Lee Glandorf
    23 Jul 2014 | 1:00 am
    The history of the internet is as much about the evolution of new platforms for self-expression as it about search or e-commerce. From the earliest WordPress blogs, to Facebook, to Twitter and Tumblr, the internet is constantly changing the way we compose, share and discover new content. Perhaps no site has had more influence on the way we write than Twitter, which taught us that thoughts must be 140 characters or less, turned the @ symbol into a beacon and the hashtag into a trend (and meme.) As the founder of both Blogger and Twitter, Evan “Ev” Williams is directly responsible for much…
  • Twitter Introduces Organic Tweet Analytics

    Danielle Laurion
    17 Jul 2014 | 10:12 am
    This week, Twitter announced an analytics dashboard specifically for organic tweets.  There is already a dashboard for measuring Promoted Tweets, but now for the first time, advertisers, Twitter card publishers and verified users can see how the tweets they haven’t paid for are doing – in real-time. Organic Twitter analytics dashboard: With the new Twitter dashboard you can: See how your tweets are performing in real time. Compare impressions (times a tweet is viewed by anyone on Twitter web and Android or iOS apps, including logged-out users), total engagements and Retweets month over…
  • How Media Coverage Begets Media Coverage

    Samantha McGarry
    14 Jul 2014 | 12:05 pm
    They say all media coverage is good coverage. Well that’s a whole other topic for another post. But, just as energy begets energy, the same is often true of media coverage. And there are actually some nifty ways to ensure that it happens, giving extra oomph to your efforts. Think about these when planning out your media strategy: • Target publications whose content is widely syndicated. Think Reuters or Associated Press whose stories reach far and wide, spanning other national publications like the New York Times, Huffington Post, major tech sites like Yahoo! News and innumerable regional…
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    Beyond the Wire

  • Canadian Content We Love: Trending Now at LCBO

    David Nelson
    28 Jul 2014 | 4:00 am
    For many Ontarians, summer inevitably means a trip to the local LCBO – the provincial government enterprise that serves as the one-stop retail source of beverage alcohol – for a bottle or two of wine, beer or spirits. To get consumers thinking about trying something new, the LCBO launched a campaign to highlight summer product trends. The backbone of the campaign was a series of four news releases, distributed over the course of one week. Check out the releases here: ready-to-drink, beer & cider, spirits and wine. “We know from our research that customers appreciate advice on what…
  • Worthy on the Web – July 25, 2014

    Amanda Laird
    25 Jul 2014 | 12:39 pm
    Here’s what we found worthy on the web in PR, media, social and communications this week. TGIF! Never confuse your objectives and strategy again! You’re going to want to print this one out to have handy every time you’re writing a plan. Public Relations Princess Claire Celsi goes deep to differentiate between goals, objectives, strategies and tactics. Your news on any wearable device While wearable devices haven’t yet broken through to a mass consumer base, news organizations are getting out in front of this trend to bring the news to your wrist. Like most successful things, great…
  • Planning for Video Success – Part 1: The Ground Work (+ win a free video package!)

    Jeffrey Vanderby
    22 Jul 2014 | 4:00 am
    Savvy communicators know there is no magic behind the success of a video. If you’re eager to enjoy the glory that comes with watching the number of views on your video rise beyond expectation, then get ready to do some hard work. Success lies in the planning that goes on long before the first viewer ever clicks ‘play.’ Last year, CNW distributed more than 500 videos and our video channels provided hundreds of thousands of views for our clients. We asked the communications professionals behind a few of 2013’s most-viewed videos to tell us what they did right. Share your tips for…
  • Avoid boring news releases with these tips!

    Amanda Laird
    18 Jul 2014 | 12:11 pm
    Did you know that July is anti-boredom month? Well it is. And it got us to thinking about news releases and how there’s really no excuse for them to be boring. To help prevent boring new releases from ruining anti-boredom month, we’ve developed a list of five ways to avoid being boring. Add value to the news you’re sharing The topic might be dry but that’s nothing a little insightful analysis can’t fix. Provide context for your reader to help them understand why this news is important to your industry. Prove your point by including original or cited research. Reproduce the data in a…
  • Worthy on the Web – July 18, 2014

    Amanda Laird
    18 Jul 2014 | 10:54 am
    Everyone’s favourite time of the week is upon us! Before you clock out, catch up on the week that was in PR, media, communications and social media. Here’s what we found worthy on the web this week. Social media importance continues to rise Weber Shandwick and Spencer Stuart recently released the latest instalment of their Rising CCO survey. The survey revealed social media will continue to rise in importance over the next few years, among other insights. Safeguarding brand visibility on social networks While the importance of social media continues to rise, communicators have less and…
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    Susan Marie

  • Palestine, Ramallah, West Bank, Gaza . . .

    10 Jul 2014 | 11:21 pm
    - PEACE -
  • All Western New York Music Awards [I am asking for your help]

    10 Jul 2014 | 10:24 pm
    OK people, I am asking for your help:   https://epoll.me/vote/ACQDr0fM1NI/best-promoter-in-wny  Please vote above. I am nominated for Public Relations.  Thank you in advance!  Peace,  Sue 
  • Jharna झरना [Waterfall]

    2 Jul 2014 | 9:42 pm
    i watched you sleep like angelsbirthedfrom the golden eyesof heaven i watched you sleepas the rainfellpeaceful and calmingto me my soulwatched you sleepand your spirit,spoke and i watched you sleepas rivers ragedand oceans roaredand Mother Nature quaked and camethen bellowedfrom the very depthsof the crusts of caves that this time is precious like diamonds buried deep within the
  • Three poems from April Glaser of "Wildy Open"

    10 Jun 2014 | 9:45 am
     © Alison Mayor The Wind This life is not yours to keep, She says. Learn to love. And in love,  learn to give it all away.  Stop clenching your fists and hobbling forward, like the wretched inheritance our parents deny passing on to us - but did.  Instead,  learn to open.  And breathe but not like strangled children drowning in shallow waters - like the
  • M O L O T O V H E A R T by Randy Welch

    4 Jun 2014 | 7:38 pm
    M O L O T O V H E A R T Companions Of This Farce  Color Me Boldly  For All Lovers I Know Are Lunatics  How We've Come To Regard The Heart  In Paradoxes Of Redemption & Pursuit  I Have Worn The Madstone Smooth To The Crust  & Recorded Molten Madrigals To The Sun  Where The Lunacy Of Love  Presumes An Ecstatic Moan  I Have Forced Myself To Swallow  The Juju Of Liquescent Moons  And
 
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    Schwartz MSL

  • Know Your Audience: Best Practices for Doing PR in China

    Darah Roslyn
    23 Jul 2014 | 12:04 pm
    Given its fast growing economy, China attracts businesses of all sizes, and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace—and it’s the uniqueness of its culture and history […]
  • #ICYMI: PRSA Boston’s The Digital Agency Event

    Caitlin Mahler
    21 Jul 2014 | 11:59 am
    By Caitlin Mahler and Antonia Rutter Facebook and Twitter and YouTube, oh my! Welcome to the world of the digital agency where these platforms aren’t a faux-pas, they’re a big piece of business. Last week PRSA Boston held a panel discussion on the changing face of agencies in the digital era. Peter Panagopoulos, director of […]
  • When B2B Tech Memes Go Bad

    Mark McClennan
    14 Jul 2014 | 9:39 am
    We spend a lot of time celebrating the great work we do for our clients, and the industry honors the best campaigns of the year through awards such as the PRSA Silver Anvil and Holmes Report Sabre Awards. But not everything all PR professionals do is a home run, particularly if you try to insert […]
  • Boston TechJam 2014

    Samantha Stenbeck
    10 Jul 2014 | 11:00 am
    Take your finger off the pulse of the world of technology for one minute, and you quickly fall behind, left in the dark about the latest cloud services, gadgets and trends. I discovered this the hard way at Boston TechJam 2014. Updates, advancements, and new trends were all around me as I joined co-workers at […]
  • Facebook Advertising: The Key to Building Brand Presence

    Chelsea Robie
    9 Jul 2014 | 11:56 am
    It’s hard to imagine a world today without Facebook. It seems that more and more of our time is spent on this all-encompassing social networking site. Most of us would never remember a birthday without it! This is no different for companies; it is becoming a necessity for brands to have a presence on Facebook. […]
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    Crawford Public Relations

  • Razorsight President and CAO Chris Checco Featured in Data Science Weekly

    jcrawford
    8 Jul 2014 | 3:49 am
    Chris Checco With all the hype over Big Data, many assume that advanced analytics is a phenomenon of the past few years. Interviewed by Data Science Weekly, Razorsight President and Chief Analytics Officer Chris Checco points out that, in fact, the techniques of Big Data have been around “for decades” in industries such as agriculture and finance. What’s different? — the adoption curve. Many industries we might assume are leading edge — telecom, for example — are just now catching up. The biggest change in recent years is the advent of cloud-based advanced…
  • Razorsight CEO Charlie Thomas on The “Next Big Thing” in Analytics — Addressable Ads

    jcrawford
    28 Jun 2014 | 3:18 am
    Charlie Thomas The days when we gather around the social media cooler to chat about the previous night’s SuperBowl ads — arguably the advertising world’s crowning achievement every year — may have reached a peak. Soon to supplement conventional commercials: addressable ads that target the specific needs, interests and buying proclivities of the individual “in the moment,” using live streaming data. Not just one day per year. Every day. Headlining the current issue of insideBIGDATA: an interview with Razorsight CEO Charlie Thomas showcasing the many facets…
  • ZEST WP — Marketing Automation for Everyman?

    jcrawford
    31 May 2014 | 5:56 am
    Adarsh Thampy It was only a matter of time. Some smart coder with marketing savvy would get fed up with the exorbitant rates charged by HubSpot (read “Google-owned”), Oracle Eloqua and others of that ilk, and come up with a WordPress plug-in that does everything they do, but this time completely free of charge. Well, folks — at least those of you who’ve dreamed of doing inbound marketing without shelling out a minimum $10K/year and up to $30K and more — your fondest wishes are about to come true in the form of ZEST WP. First, meet its author: Mr. Adarsh Thampy.
  • Walter Pincus: NSA’s Clean Slate on Civil Liberties

    jcrawford
    20 May 2014 | 9:22 pm
    Buried midway in an opinion piece published by Walter Pincus in The Washington Post: Nearly a year after Ed Snowden began releasing secret NSA documents, for the express purpose of demonstrating the evil done by a government supposedly run amok spying on Americans, one fact stands out: “Nothing yet disclosed from those thousands of leaked documents shows the NSA-collected information had been used to violate anyone’s civil liberties.” You heard the man. Not one single instance where anyone — not Ed Snowden, not Glenn Greenwald nor any member of the press honored with a…
  • Let’s All Do the Content Marketing Rag!

    jcrawford
    1 May 2014 | 12:50 pm
      Many years ago I had lunch with Gary Arlen, one of the few people I would honor with the designation “visionary” — which he’d no doubt find amusing.  Arlen was wearing a big green lapel button that said “1990.”  When I asked him what that meant he laughed — “That’s the year we’ll figure out how to get people to use email and make money at it.” Later I did tech PR for a company called Telenet, Sprint’s data division. More people were using email by then, but primarily via closed commercial systems like Sprintmail and MCI Mail, or offered as a free add-on in…
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    Melissa Cassera

  • “Make a choice.” What great actors can teach us about running a business.

    melissa
    16 Jul 2014 | 10:17 am
    Back in the days when I was an indie film actress, directors and drama coaches would often say to me: “Make a choice.” It’s good advice for actors — and anyone who’s doing creative work, including building a brand, blogging or running a business. What it means is … if you’ve been cast in the role of, say, a female police officer, you have to make a choice. Lots of choices, actually. You have to choose … : If she’s going to be a 100% badass, never showing a moment a weakness … or if she’ll reveal her vulnerability, at the edges? : If she’s going to deliver her lines…
  • Sick Of All The Rules? Bored Of Your Own Business? Try One Of These 5 “Business Taboos.” (Oh Yeah! We’re Going There.)

    melissa
    7 Jul 2014 | 6:37 pm
    You got into business because you’re a free spirit. An independent thinker. An iconoclast. Maybe even a bit of a rebel. Rigid rules? No thank you. Other people telling you what to do? Suck a lemon. And yet, I know puh-lenty of brilliant entrepreneurs who have gotten sucked into spirals of sadness, because they started believing in boner-killing rules about how “business should be done.” Rules like these (… sound familiar?): You MUST give people a free e-book as a “thank you” for getting on your mailing list, or nobody will give a rat’s ass about anything you do! You MUST have at…
  • Allllmost done, but not quite? How I get through creative blocks (without booze or drugs.)

    melissa
    2 Jul 2014 | 1:22 pm
    There’s nothing more depressing than beginning a project that REALLY excites you … and then watching it slow, sloooow, sloooooowly grind to a halt. It erodes your self-esteem (“Why can’t I FINISH anything?!”) and over time, it makes your audience lose trust in you (“She said she’d be releasing that product this summer! It’s Christmas! What’s up?”) I’m a big fan of quitting (or dramatically tweaking) projects that trigger resentment. But there’s a difference between realizing that you really DON’T want to do something … versus TOTALLY wanting to do something, but…
  • Getting OBSESSED: The Key To Effortless, Superhuman Productivity.

    melissa
    25 Jun 2014 | 4:36 pm
    This post is dedicated to and inspired by my smutty book partner-in-crime, Nicole Antoinette. Remember back in high school when your English teacher would give you an assignment, like: “Read this 600-page, super-depressing and totally-complicated Russian novel and write a 20-page report on it, by next Tuesday!” … and you’d go: “Um, are you HIGH? That’s way too much work! Totally impossible. There’s no way I can do that.” You’d bitterly groan and complain your way through the entire assignment, and probably do a half-assed job. If you finished it at all. Flash forward to…
  • When Life Throws You A Curveball Comprised Entirely Of Sh*t … Read This.

    melissa
    18 Jun 2014 | 12:50 pm
    Life can throw some interesting (read: sh*tty) curveballs our way. And when you’re running your own business — where the stakes are already sky-high and everything feels “personal” — those curveballs can be especially debilitating. Recently, I got hit with a couple of curveballs (some big, some small) that carried an important reminder: On dark, sad and sucky days, no matter how bad it gets … You get to choose how you’re going to deal, and how you’re going to heal. The bright spot is, as you grow older + wiser? Your choices are probably getting smarter. “Now-You” probably…
 
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    Beckerman PR » Blog

  • It’s TIME For The Magazine Industry to Adapt to Survive

    Sara Petherbridge
    11 Jul 2014 | 11:58 am
    People are wondering what will become of Time Inc., after the one-time pioneer of the weekly news-magazine business was dismissed from Time Warner Inc. with little more than a slap on the back and a “thanks for coming.”   With subscriptions and ad-income on a steady decline and no bounce back in sight, the publishing giant has a lot to think about. Of course, Time Inc. isn’t the only magazine company searching for ways to turn a profit; the magazine industry as a whole is experiencing the same decline in readership and thus loss of interest from companies looking to advertise their…
  • Celebrating my Independence with Others

    Adam Dalezman
    3 Jul 2014 | 7:35 am
    According to Dictionary.com, the word “independence” means “freedom from the control, influence, support, aid, or the like, of others.” To be honest, this doesn’t sit really well with me, especially as I spend the 4th of July celebrating our great country’s independence.  While I value the fact that I am a fairly independent person who can survive on my own (don’t tell my wife that), nevertheless, I know that I am much stronger when I act with the support and aid of others.  It is this apparently oxymoronic concept of collaborative independence, being an independent person…
  • The World Cup, Social Media, and the Problem with Giraffes

    Ilana Kruger
    20 Jun 2014 | 8:27 am
    Oops. After the US beat Ghana in a FIFA World Cup game on Monday, Delta Airlines put out a congratulatory tweet, with a photo of the Statue of Liberty to represent the U.S. and a photo of a giraffe supposedly representing Ghana.  Except . . . there are no giraffes in Ghana, and the social media universe isn’t letting Delta forget it. The giraffe gaffe is a reminder of the importance of care and accuracy in what companies post. And this year, the World Cup itself — the most popular worldwide sporting event — brings a timely illustration of how important social media has become…
  • Some Fatherly Advice: Know The History of Father’s Day

    Adam Dalezman
    15 Jun 2014 | 8:34 am
    As a fairly new father (my son is 18 months old), I find myself wondering why Father’s Day gets the short end of the holiday stick. TV commercials and other advertisements for Mother’s Day run for weeks before the big day, and the flower-delivery industry has a field day. Meanwhile, it seems like Father’s Day barely gets noticed. A recent email chain among friends of mine who are new or expecting fathers — started by Bob, who is celebrating his first father’s day — asked if Father’s Day is a big deal in our homes. The responses were notably similar: Stanley Jr.: No Z: No…
  • To Forgive May Be Divine, Donald Sterling, But An Apology’s No Panacea

    Shlomo Morgulis
    13 Jun 2014 | 9:40 am
    Those of us who work in crisis communications are very well aware of the importance of apologies. When an error has been made, shareholders, the government, customers, and the general public want to know that the issue is being taken seriously, and that those responsible feel remorse.  So, before any potential remedies are even considered, a mea culpa is almost always in order. Of course, an apology is no panacea, as Paula Deen learned after someone leaked to the media her admission in a deposition that she had used a racial epithet in the past. She quickly issued public apologies; but even…
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    Hypertext

  • A Serial Entrepreneur’s View on the Evolving Tech Landscape

    Caroline Pennartz
    7 Jul 2014 | 7:00 am
    Text100 Boston sat down recently with startup veteran and serial entrepreneur Raju Rishi to discuss trends in the technology industry and how companies can stand out in today’s crowded marketplace. Raju shared some valuable insights on everything from content to data analytics that are valuable for both startups and marketers alike. Below are the highlights from our conversation. The Importance of Analytics Today’s technology world is all about analytics. Things that were once considered an art (like marketing) are now being approached as science. Marketing tactics and results are more…
  • Part III – Buffer: Your Whenever/Wherever Social Sharing Tool

    Christopher Kowalewski
    2 Jul 2014 | 12:59 pm
    This is my third post of a four-part series on platform-agnostic digital tools for the BYOD work place. You can read Part I on Wunderlist and Part II on Readability. One frustration I’ve discovered in my daily use of social media platforms is keeping them active and updated on a regular basis so as to share intelligently with my followers avoiding long-term lulls of emptiness. This is a challenge in that, as for many of us, I have a personal life as well as a job. Although I am not on the net all day, when I am I tend to find a good amount of material to share. However, posting five or six…
  • Redefining Digital Marketing: An Approach to Solving Business Problems

    Julian Chow
    23 Jun 2014 | 7:00 am
    Step into most marketing departments and agencies here today and you’ll find that almost all of them have some strategy and tactics for dealing with the discipline of digital marketing. Some would even have won awards for creative digital campaigns, executed brilliantly to bring greater exposure or engagement for the brand. From Communications Channel to Business Transformation But this approach to digital marketing is to me still a channel-based approach. Communicators have ingrained this channel-based thinking for years now. Previously, it was offline channels such as print, TV, radio,…
  • The Many Hats of a PR Pro

    Barron Rosborough
    18 Jun 2014 | 11:44 am
    “In brief, our plan is frankly, and openly, on behalf of business concerns and public institutions, to supply the press and public of the United States prompt and accurate information concerning subjects which it is of value and interest to the public to know about.” (Lee, 1906) The trajectory of a career in Public Relations intersects with a great number of disciplines, but always ends up back at one common junction; the client. Throughout my own relatively short stint as a PR professional, I’ve had to prioritize different skills with each new position. In my very first PR…
  • Six Takeaways from the 2014 Internet Trends Report

    Julian Chow
    4 Jun 2014 | 3:19 pm
    Mary Meeker of famous Venture Capitalist Firm Kleiner Perkins Caufield Byers has just revealed her 2014 version of the Internet Trends Report – highlighting some of the key areas to look out for in the coming years. As communications professionals, there are some findings which we would be wise to pay attention to from this report, as it would have implications on how the discipline evolves. Some of the findings which resonated with me are: Print and broadcast advertising spend is over-indexed vs. the time consumers spend on those mediums, whilst digital and mobile advertising spend is…
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    Communiqué PR Blog

  • Tips for Maintaining Your Productivity Through the Dog Days of Summer

    Jaymelina Esmele
    25 Jul 2014 | 9:45 am
    Some say the pace of work and productivity moves a bit slower during the summer months. That is definitely not the case in our office, where deadlines know no season, but amid the busyness, the vibe seems a little more relaxed. In the Pacific Northwest, where everyone wants to take advantage of every moment of sun, “work hard, play hard” becomes our daily mantra between June and September. It takes more than switching from your usual steamed latte to iced coffee to maintain your productivity through the summer. Here are three tips to help you keep your cool and get more done at the…
  • The State of Public Relations 2014 Busts Myths About How PR Professionals Employ Digital Media Technologies

    Danielle Zarrella
    23 Jul 2014 | 9:00 am
    If you have been practicing public relations for longer than a decade, you are more than aware that the industry and how we practice the craft have evolved in response to new digital tools. From email and social media, to branded digital content and SEO tactics, we have been provided with such an abundance of tools that, frankly, it can be challenging to ensure that we keep up with advances in technology. It can be additionally challenging to determine whether a new tool will truly impact the success of our clients’ campaigns. If you’ve ever wondered how your practice compares to your…
  • PR Worldwide – The Importance of In-Country Support

    Colleen Moffitt
    22 Jul 2014 | 9:00 am
    In early July my Communiqué PR cohort Jaymelina Esmele and I traveled to Brescia, Italy, to participate in the semi-annual meeting of the PRN, a worldwide network of boutique PR firms. Our firm joined the network at the start of 2014 after working with two member agencies, Proof Communication and Sympra, on joint projects, and we were honored to be invited to join PRN as the exclusive U.S. partner. Jaymelina and I had a wonderful time meeting with the partner agencies, learning about how execution of PR strategies within the various countries differs and sharing successes. These in-person…
  • Vālant Medical Solutions Secures $11 Million in Funding

    Christie Melby
    18 Jul 2014 | 12:38 pm
    Valant Medical Solutions recently enlisted our help to assist with an announcement of $11 million in private equity investment. Valant is a leading provider of cloud-based, electronic health records (EHR) and e-billing software for behavioral health practices. This funding will enable Vālant to fund future growth in the behavioral health market segment and to broaden its EHR and e-billing suite capabilities for public behavioral health practices. “This investment validates our vision of transforming the quality of behavioral health services through clinician-focused software…
  • Mastering the Art of Newsjacking

    Sarah Elson
    11 Jul 2014 | 9:00 am
    Newsjacking, a term coined by David Meerman Scott, refers to the process of injecting your own angles or ideas into a breaking news item or current trend to generate media coverage for your client. The technique can be incredibly effective because it hinges on one of the most important criteria of every news story – timeliness. However, the immediacy of the news cycle and the controversial nature of some current events can make successful newsjacking difficult to achieve. Following are a few tips to help master the art of newsjacking. Strike while the iron is hot. The lifecycle of a news…
 
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    PRSAY – What Do You Have to Say?

  • Friday Five: Airlines Fly Into Crisis Mode

    Rosanne Mottola
    25 Jul 2014 | 1:34 pm
    Have you been working late hours and dreaming of your upcoming summer getaway? If you’re stuck in dream mode, there’s a good possibility that recent airline news will turn your sweet vacation dreams into nightmares. It seems like there’s a new airplane crash reported every day, and when there isn’t, airlines are making headline news […]
  • Friday Five: Feeling Refreshed with a Redesign

    Rosanne Mottola
    18 Jul 2014 | 1:14 pm
    How do you keep yourself refreshed? Sometimes you refresh your look with a new haircut or a wardrobe upgrade. Maybe you rebrand yourself professionally or change to a new line of work. Brands often try to escape the status quo by looking to a refresh or redesign as the perfect solution. It is typically a […]
  • PRSA…Why I Belong

    Kirk Hazlett
    15 Jul 2014 | 6:29 am
    As my undergrad students’ at Curry College first encounter with public relations as a possible career choice, I’m often asked “What do I need to do to get started?” My response always has these three parts: Learn as much as you can while in college…take the required courses for the concentration, and take as many […]
  • Friday Five: A Spotlight on the PR Industry

    Rosanne Mottola
    11 Jul 2014 | 2:08 pm
    As public relations professionals, it’s necessary for us to stay updated on the various tactics and strategies that will help us provide the best services for our clients and companies. Often, this blog series does so by holding a light to superb PR work that should be emulated, or missteps that we can learn from […]
  • Building a Dynamic Internship Program

    Laurent Lawrence
    9 Jul 2014 | 9:00 pm
    When it comes to most jobs, we can all agree that experience is king. Through internships, companies are able to invest in the future of the PR profession by cultivating inexperienced practitioners and providing the training that most just can’t learn in a classroom. By offering career training to students or those new to the […]
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    ComPRehension

  • How to Deliver Compelling Messages: PRSA 2014 International Conference Preview

    Debbie Wetherhead
    22 Jul 2014 | 11:53 am
    I’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Sunday, Oct. 12 from 4:45 p.m. – 6:00 p.m at the PRSA 2014 International Conference. At previous conferences this session attracted a standing-room only crowd that generated stimulating questions and dynamic interactions. I hope you’ll plan to attend this year’s workshop and join the fast-paced, engaging program designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence. Session Highlights Spokespersons —…
  • My APR Sprint, a Decade in the Making

    KCole
    16 Jul 2014 | 9:00 am
    There’s no time like the present. That is my best advice for anyone considering pursuing their Accreditation. For me, the journey was largely personal. I had been working for the same organization for nine years, and had settled into a comfortable role. There was no external pressure to achieve the APR, but it was something I had always considered, and thought would be a valuable learning process. I finally decided to take the plunge at a rather unlikely stage in my life. With two young children at home — and a new baby due in February 2014 — I knew it was “now or never,” and I…
  • While You’re At It, AP

    JBishop
    11 Jun 2014 | 12:28 pm
    The Associated Press Stylebook has been the gold standard for arbitrating style for journalists and for other professional writers for decades. However, that gold may be tarnishing with age — and AP may be recognizing this — as the wire service guide recently made some changes to the time-honored bible for writers. It all started in March, when AP changed its rule to allow use of “over” to also mean “more than.” Some said the change was overdue, but most traditionalists disagreed that it was more than due. More recently, AP has decided to spell out states completely (when used…
  • Earning Your APR — A Chance to Learn About Yourself, Too

    JCyphert
    3 Jun 2014 | 7:00 am
    I set out to achieve my Accreditation in Public Relations with a goal of learning public relations best practices and what it would take for me to be the best practitioner I could be. Most importantly, so I thought, I wanted to prove to myself that I could accomplish an aggressive personal goal. As I glance at my APR certificate on the bookshelf in my office, I realize the process helped me learn a little more about myself than I initially bargained for: Meeting a personal goal within my allotted time frame. Check. Studying best practices and gaining knowledge and skills to become a better…
  • APR: Advancing Public Relations

    KMason
    27 May 2014 | 6:21 am
    If you’re anything like me, earning your Accreditation in Public Relations is something you’ve long thought about and intended to do. Whether it’s April and National APR month or any month, let this be the time you stop thinking about it and intending to do it, and instead apply and pursue it. 2013 was the year for me. What began as a journey of personal and professional growth, soon turned into a renewed commitment and contribution to advancing the public relations profession. Like I said, pursuing my APR was something I long thought about. In fact, I can trace it all the way back to…
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    Doug Haslam

  • Metrics: It’s Never “THE” Number; It’s Always “A” Number

    Doug Haslam
    8 Jul 2014 | 6:44 pm
    Photo Credit: Patrick Gage Kelley on Flickr Recently, I had started seeing friends circulate articles that a study at Princeton had debunked the “10,000 Hour Rule.” That was an idea most widely flogged in Malcolm Gladwell’s book “Outliers” – the idea that 10,000 hours was the magic number to become an expert in anything. Like anything popular – pop music, pop science, pop economics – I secretly cheered when some actual researchers took the time to debunk the theory. But here’s the thing; it’s not so much that the theory is wrong.
  • Newsjacking Chat on ScribbleLive

    Doug Haslam
    26 Jun 2014 | 7:31 am
    I was fortunate to be invited to a live chat on “newsjacking.” The ScribbleLive folks provided an embed link, which installs the chat below. Depending on how things go, I may produce a follow-up post, but let’s start with the live event, shall we?
  • Blogola Mk II: Are We Still Doing Disclosure in Social Media Wrong?

    Doug Haslam
    18 Jun 2014 | 8:57 am
    Photo by Fabiano Campos on Flickr A little more than a year ago (May 2013), the Federal Trade Commission (FTC) updated its Online Advertising Disclosure Guidelines. It made a big stir in the social media marketing space, because we all now knew the FTC was paying attention, and that we most likely needed to change our behaviors in order to comply. Of course, we know there need to be rules: “Blogola” kerfuffles of recent years show that companies and the influencers they employ need to be accountable to showing to what extent influence is being compensated. These guidelines are the…
  • 45 Days To Compose A Tweet? Silly, But…

    Doug Haslam
    7 Jun 2014 | 2:47 pm
    If your social media decision making is as needlessly complicated as this infographic, you may want to make some changes. Recently, a lot of social media professionals (like myself) got up in arms over a Business Insider article, “We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet.” It’s fun to get our undies in a collective twist over articles like this. In this case, the reaction was, “The ‘creative‘ agencies are ruining social! They are agonizing over each clever little piece of content!” Well, kind…
  • Who Killed Scott Monty?

    Doug Haslam
    28 May 2014 | 8:44 am
    Image by coltera on Flickr Last week, Scott Monty, a friend I have known dating back to his Boston days, announced he was leaving his position at Ford Motors, where he ran digital communications, i.e. social media (or at least including social media). The reaction? Well, Scott is popular and well-known in the social media community, and had a visible role in one of the world’s most famous companies, so I guess you could say people noticed. What was ridiculous, however, was the hand-wringing over what it meant for social media in corporations. Surely, it must be dead, as professionals…
 
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    Sherrilynne Starkie

  • Managing Facebook ads from your phone

    Sherrilynne Starkie
    19 Jul 2014 | 5:35 am
    This is one of our Facebook Ads (Photo credit: The Cyphers Agency) Now advertisers have a new way to manage Facebook ads on the go.  Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts The global roll out of this feature started this week.  Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app. Facebook says its expects the new feature to be available to all advertisers by the end of the summer.
  • nBA Pulse: a new social analytics tool

    Sherrilynne Starkie
    29 Jun 2014 | 6:31 am
    In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) of interviews I’ve sat in on over the years, but this time I got to ask the questions. I think I played the part well.  I listened to the presentation, asked some tough (nosy even) questions and gave some feedback on the product demonstration. While I did not get all my questions answered…
  • Debunking the myths of social media

    Sherrilynne Starkie
    15 Jun 2014 | 5:50 am
    There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through news sites, blogs and just about anyone who is selling social media services.  But, there is a surprising amount of false information that is accepted as social media conventional wisdom. RadiumOne , an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform has recently published a study, along with a nifty infographic  which debunks six myths  of social media. Here’s what the study…
  • Win tix to NAC Orchestra Casual Fridays

    Sherrilynne Starkie
    1 Jun 2014 | 8:09 am
    I’ve got two tickets to the last NAC Orchestra Casual Friday of the season, taking place June 6, 2014.  A Postcard from the New World, features violinist Leila Josefowicz. features in this Stravinsky‘s Baroque-inspired concerto. Then, in a truly ingenious musical postcard that sends his “greetings from the New World”, Dvořák’s famous Ninth Symphony is a masterpiece of melodies and unforgettable themes composed in 1893 during his sojourn in America. Cover of Leila Josefowicz Preconcert jazz will be provided by The Chocolate Hot Pockets The National Arts Centre…
  • Mayor Jim Watson named 2014 communicator of the year by IABC Ottawa

    Sherrilynne Starkie
    6 May 2014 | 7:46 am
    Mayor Jim Watson has been selected as the recipient of this year’s prestigious Communicator of the Year Award, awarded by the International Association of Business Communicators’ (IABC) Ottawa Chapter. (Photo credit: Wikipedia) The Communicator of the Year (COTY) Award recognizes the outstanding achievements of an Ottawa-based organizational leader who shows excellence in the field of communications. The recipient is a well-known figure in his/her community, a role model and trusted mentor to his/her peers. The IABC Ottawa board chose to honour Mayor Watson for his communication…
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    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • Philly’s top PR firm gives advice to recent grads

    21 Jul 2014 | 10:52 am
    Perhaps it’s something in the water, or maybe universities are just doing a better job of preparing graduates for the world of public relations, but our Junior Associate class of summer 2014 is turning out to be the strongest we’ve ever hosted here at Gregory FCA.Each summer, we bring in eight to 12 Junior Associates as either college juniors or post grad candidates as paid members of the Gregory FCA team. It’s a great way to experience the industry and this year’s class is knocking our socks off with their attitude, aptitude, and aspiring altitudes and expectations for their…
  • What if the aliens are already among us? When computers revolt

    16 Jul 2014 | 2:00 pm
    COMPUTERS: Are they becoming more like humans? I have been working a lot lately in some pretty funky technologies -- quantum computing, artificial intelligence, machine learning, and other stuff I don’t fully understand, but somehow manage to write about and promote.One of my most brilliant clients, Stephen DeAngelis at Enterra Solutions recently wrote a blog post for Scientific America where he considers where all this is headed and the threat that self-aware computers might pose to human beings. As he points out, self-aware computing has been the subject of any number of Hollywood…
  • Why Fox is the most trusted news source in the country and MSNBC is the least

    27 Jun 2014 | 6:40 am
    TRUSTED NEWS: Recent survey finds Fox Newsmost trusted source, MSNBC the least.Outrageous. A sham. Totally biased.  Bad data. Disgraceful. That just might be your response to a recently publicized survey that found Fox News to be the most trusted news source in America, while MSNBC to be the least. In fact, an astounding 25 percent of respondents cited Fox as the most trusted source, while only 10 percent said that MSNBC was their most trusted news source. The survey was conducted by the Public Religion Research Institute in partnership with Washington, D.C. think tank The Brookings…
  • One company’s prescription for failure or why I don’t know what I am talking about

    20 Jun 2014 | 11:22 am
    Perhaps my biggest joy of being in public relations is that every day, I am fortunate to work with a different business that views the world in a unique light and can offer new insights and learnings that I can use to grow as a professional.  And then, there are the others. Companies locked in their own desperate struggle with the same old, same old. Unwilling to listen or to change, they defend the status quo out of a misplaced notion that change acknowledges some failure of the past. Take last week, when I was summonsed to a sales call by a technology provider that really had no…
  • Google+: What Will Survive the Impending Onslaught?

    11 Jun 2014 | 2:26 pm
    As rumors swirl about the future of Google+, the misguided product linking platform with a social spin, it's tough to sort through the clutter and focus on the important questions that could affect how many businesses manage their social media efforts.  What will happen to the best parts of Google+ if Google decides to scrap the project? How will its possible demise impact Google's ability to customize and rank client content? Will Google win the Affinity Data arms race or will Facebook's simplistic approach eat their lunch?How can I still leverage the platform for personal and…
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    BurrellesLuce Fresh Ideas

  • Mia Moo Fund: A Media Relations Dynasty

    Johna Burke
    28 Jul 2014 | 5:59 am
    L to R: U.S. Rep Trent Franks, Mia Robertson, Reed Robertson, Missy Robertson, Jase Robertson. Photo by Johna Burke A couple of weeks ago I attended the press conference and media event with U.S. Rep Trent Franks and Mia Robertson and her parents (part of the Duck Dynasty family) for the Mia Moo Fund. My niece, who also attended, was born with a cleft lip and palate, so the Robertsons’ admirable charity and the congressman’s invitation for Mia to speak was particularly meaningful. Amidst all of the Duck Dynasty fanfare I was most impressed by the master spokespeople, Mia’s parents,…
  • How PR and Marketing Work Together to Drive Growth

    Guest Blogger
    24 Jul 2014 | 7:34 am
    flickr user Flazingo Photos under CC BY license by Chris Ourand* In one corner, your marketing team is doing their darnedest to drive conversions and generate leads. And in the other corner, the PR people are working to generate awareness and tell a compelling story about your firm. This is historically how these two disciplines have been handled and understandably so, to an extent. But in our increasingly digital world, firms that continue to treat public relations and marketing like separate entities might miss out on opportunities for significant growth. In reality, these disciplines can…
  • How – and Why – to Fact Check Your PR Writing

    Ellis Friedman
    23 Jul 2014 | 8:42 am
    As the tragic story about MH17 broke last week, broadcast news networks (especially those of the 24-hour variety) scrambled for any scoop they could find. In the mad dash to find an eye witness, MSNBC got pranked pretty good when a caller who said he was a sergeant stationed at the U.S. embassy in Ukraine claimed he’d seen a missile hit the plane. He then made a lewd reference and cursed at the host, Krystal Ball, who didn’t pick up on the rather obvious fact that he was pranking her. Both MSNBC and Krystal Ball come away looking rather poorly; someone manning the phones at MSNBC…
  • Here’s the Media Monitoring Checklist That Will Enhance or Replace RFPs

    Ellis Friedman
    21 Jul 2014 | 9:56 am
    The formal RFP process is time- and resource-intensive for both the requestor and the requestee, and in the search for the right media monitoring and analysis package, more public relations professionals and organizations either don’t have the resources, or are choosing to allocate them elsewhere, therefore making final decisions based on partial data. To strengthen the ability to make a quick, at-a-glance comparison of media monitoring and analysis services, BurrellesLuce has created this free RFP resource, which consolidates the most important and frequently-asked questions that arise…
  • Dealing With the Before, During, and After of Vacation Time

    Ellis Friedman
    17 Jul 2014 | 9:41 am
    Edinburgh, Scotland. Photo by Ellis Friedman On Tuesday night, I returned from a two-week vacation to Ireland and Scotland. Since it’s vacation season, I bet a lot of professionals are going through – or are about to – things similar to what I experienced, before, during and after the vacation. Before For some reason, American workers only use about half of their allotted vacation time. Some companies make it hard to do otherwise, but if you can take your vacation, you absolutely should. Even if you can’t take off two weeks at a time, take some time. Being on vacation (or just away…
 
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    PR CONVERSATIONS

  • The growing global market for the Art of PR

    Judy Gombita
    24 Jul 2014 | 1:31 am
    The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations By Jiamin Ren Ma Weidu, a major collector who picked up some pieces in exchange for cigarettes after the Cultural Revolution devalued art. A hybrid model of communication and new field of PR practice related to the global art market Things are changing quite rapidly with the present-day global art market—rebounding to near pre-Great Recession highs—reaching €47.42 (or $65.9 billion US) in sales in 2013. Two factors drove…
  • PRoust Questionnaire: Helen Slater

    Judy Gombita
    17 Jul 2014 | 1:19 am
    The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers Helen Slater 1. What are your most striking characteristics as a PR practitioner? Honesty (or integrity) and a good sense of humour–each of these are essential in the business of PR. 2. What is your principal fault as a PR practitioner? Sometimes being too honest;…
  • Presenting the shadows of public relations

    Heather Yaxley
    11 Jul 2014 | 1:44 am
    Public relations is frequently presented in a dim light; “entering the dark side” is how journalists refer to working in/with PR. And a theme of presentation, representation and re-presentation of some shadowy corners was evident at the 5th annual International History of Public Relations Conference (#IHRPC) held at Bournemouth University A dominant trend in the papers I heard seemed to be the representation of activism as public relations, alongside presentations examining social movements through a PR lens. These included insight into the activities of Muriel Matters the…
  • Public Relations Practitioners, Artists formerly known as Invisibles

    Judy Gombita
    3 Jul 2014 | 12:37 am
    A practitioner’s musing about balancing the visible and invisible work in 21st-century PR By Bob Geller I read a review in the Wall Street Journal of what looks to be an interesting book, The Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion, by David Zweig. His book chronicles the work of those who toil quietly in the trenches. The results of their work are all that matters, and while we might see The Invisibles’ various outputs and outcomes, we do not see them. Here is an excerpt from that WSJ review: What does an interpreter at the United Nations have…
  • How to use the Public Relations department of an advertising agency

    Heather Yaxley
    18 Jun 2014 | 11:50 am
    N.W Ayer & Son, Inc. claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer). As a leader and innovator in advertising, it is not surprising that Glenn and Denny Griswold asked the firm’s vice president, Marvin Murphy, to author chapter VII in their 1948 US book, Your Public Relations (being serialised here with monthly posts - to read other chapters in our series of posts, use this link to the book’s contents list.). All that remains today of N.W. Ayer are some classic slogans and its landmark art deco building in Philadelphia…
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    HarveyLeach Media Training

  • Don’t allow your clothes to score an own-goal on TV

    Ann Bird
    10 Jul 2014 | 4:19 am
    There was a huge amount of action during the Argentina-Holland World Cup semi-final last night; unfortunately it was almost entirely confined to ITV pundit Martin O’Neill’s shirt strobing wildly. The soccer may have been lacklustre, at least compared to the Germany-Brazil match, which was as intoxicating as a quart of Caipirinha on Copacabana, but O’Neill’s shirt was flickering like the lights on a Rio dance floor. It seems no-one had told him to avoid small checks, because these can “flutter” on screen and create such a distraction, that whatever he was saying, viewers probably…
  • Self-Serving Claptrap

    Graham Leach
    16 Jun 2014 | 1:53 am
    This past weekend has seen one of the most glaring examples I’ve seen of how not to do it when trying to communicate with the general public. The Mail on Sunday carried a report about a 58-year old lady, Hannah Barnes, who suspected she was having a heart attack and hurried to Palmer Community Hospital in Jarrow (a walk-in centre) hoping they would assist her. Mrs Barnes had already suffered a heart attack six months ago. Upon arriving at the walk-in centre, the receptionist, according to the report, refused to call an ambulance because staff are not allowed to do so. Mrs Barnes had to…
  • An open letter to Tesco boss Philip Clarke

    Ann Bird
    6 Jun 2014 | 7:30 am
    I’m sure Tesco’s chief executive Philip Clarke has had media training. But this week, when the supermarket announced its latest sales figures, it was clear Clarke still has some way to go to really connect with the audience, including many customers and shareholders. Unfortunately it would take a brave PR person to tell him. So let me save them the trouble… Dear Mr Clarke You strike me as a decent chap, who is truly passionate about your job and your business. Why wouldn’t you be – after all, you’ve been at Tesco all your life and I believe your father worked there too!
  • Download media training guides

    Dan Harvey
    4 Jun 2014 | 4:41 am
    Today we have launched our download centre, where you will find all of our media training guides to download in one place. The guides include: Journalists and the media Television interview formats Communicating positive stories Crisis communications You can visit the downloads page here. We’ll be adding more guides in the future, so watch this space. The post Download media training guides appeared first on HarveyLeach Media Training.
  • Guilty of turgid, lumpy language? It’s a fair cop

    Ann Bird
    22 May 2014 | 8:56 am
    Yesterday Home Secretary Theresa May delivered a lashing from the lectern to the Police Federation and urged the police “union” to reform or face being forced to change. One obvious area where many officers could change for the better is in their communications. (And let me state for the record m’lud that there are many others in the legal sector who are similarly guilty of mangling the English language.) I’m not referring to poor news releases from a police press office here; I’m talking about the many reports that bear no resemblance to the language used by the people officers…
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    Public Relations Sydney

  • Press release sample: How to craft a winning press release

    Catriona Pollard
    28 Jul 2014 | 5:59 pm
    Making an impression with the media needs some serious planning. So how do you craft a truly attention grabbing press release? It’s all about the headline Journalists receive an overwhelming level of emails in any given day which is why your ‘headline’ is important so it can quickly get their attention.  If it doesn’t grab them, they’ll probably (certainly) never read any further. Be succinct Brevity is important in any press release – the traditional format for these is short and there is a good reason for this. Again, it comes down to the time investment of a…
  • FREE BOOK OFFER! From Unknown To Expert: How to use clever PR and social media to become a recognised expert

    Catriona Pollard
    20 Jul 2014 | 8:04 pm
    A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System   Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Catriona Pollard, author of From Unknown to Expert captures 20 years of PR and social media know-how into a practical guide to help you gain more exposure, increase sales and enable new career opportunities. Catriona delivers a comprehensive, step-by-step framework that will skyrocket you into the role of…
  • 5 Compelling reasons to get media training

    Catriona Pollard
    14 Jul 2014 | 6:56 pm
    If you want to get more media coverage for your business or company it’s essential you’re seen and heard in the media on a regular basis. Journalists are constantly looking for interesting and engaging stories they can develop for their viewers and listeners. When you make yourself available for commentary in the media, you are positioning yourself and your business in a powerful way so people take notice of what you have to say. Media training can be highly effective in helping you develop the skills to get your message across succinctly and with impact. And when you are an effective…
  • How to get the most from a media interview

    Catriona Pollard
    7 Jul 2014 | 3:30 pm
    So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do now? The most important thing to remember is that this is an opportunity for you to get your key messages to your customers through the journalist. Remember, you are in control of the interview. The first step It is important not to respond to any questions on the initial call from the journalist. To maximise the opportunity, you first will need to organise your messages. Ask the journalist what information they are looking for…
  • First contact: 8 Rules for flawless media relations

    Catriona Pollard
    30 Jun 2014 | 3:32 pm
    Managing positive media relations can feel like heading out into uncharted waters and establishing the first contact often feels like the most daunting challenge of all.  Though the public relations industry is wrought with conflicting information, there are several proven strategies that can help you successfully navigate the world of pitches, media releases, journalists and editors. Whether you’re just establishing your media plan or are revamping your PR strategy, following these eight simple rules will ensure that you avoid the most common blunders committed by businesses both big and…
 
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    Digital Park

  • Shifting attitudes about media make a case for integrated communications

    Stacy Merrick
    23 Jul 2014 | 6:24 am
    Americans’ faith in the major news media platforms is at record lows, according to a Gallup Poll published in June 2014. The actual behaviors of the average consumer, though, should make PR pros take notice, given that media relations is a significant portion of what we do. Gallup’s Poll shows that people trust newspapers the most, followed by the Internet, with television news bringing up the rear. However, the American Press Institute notes that this order is reversed in terms of how Americans actually consume the news. Television, which reportedly has the lowest public confidence, is…
  • Granada, not Grenada: Six spellchecking tips that could save your brand

    Kristy Kennedy
    14 Jul 2014 | 8:49 am
    You may have read recently that one vowel might cost British Airways a pretty penny after sending a couple to the Caribbean (Grenada) instead of their intended Spain vacation (Granada). In a digital age where public blunders go viral before brands can even think of hitting the delete button, it’s more important than ever to be mindful of producing well polished content. While word processors’ spellcheck may be a PR pro’s best friend, sometimes the infamous red squiggles below a word can be misleading. Indeed, Grenada and Granada are both words, but you have to think: Which word was…
  • U.S. Soccer and Malcom Gladwell: Why World Cup is a marketing game changer

    Shawn Warmstein
    30 Jun 2014 | 1:09 pm
    “The magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” That is how Malcolm Gladwell describes the tipping point. With the United States advancing to the elimination round and the country catching World Cup fever marketers must ask themselves this question: Is this soccer’s tipping point? It’s no secret soccer is the world’s most popular sport. Stars such as Neymar, Ronaldo and Messi are more recognizable than LeBron, Peyton and Jeter everywhere but the U.S. However, once the World Cup concludes, will soccer continue its…
  • Google’s “right to be forgotten” reinforces the importance of an online crisis plan

    Jeanine Karp
    23 Jun 2014 | 6:47 am
    The EU’s Court of Justice may have forced Google to give its citizens a say in what pops up when someone searches their name by upholding what is known as “the right to be forgotten,” but there is still no such thing as a “Get Out Jail Free ” card on the web. As the debate about the validity and impact of the ruling rages on, it’s a good reminder for anyone with a public persona or brand to have a solid digital crisis communication plan in place. No ruling can keep up with powerful combination of the 24/7 news cycle and the Internet’s ability to aggregate information,…
  • Defining #BreakoutBrands: rbb CEO Christine Barney interviewed on Purse Strings

    Rafael Sangiovanni
    30 May 2014 | 9:02 am
    We’re now in the second year of our Breakout Brand national research. In case you’re unfamiliar with that concept, here’s the short version: rbb has been studying how consumers’ relationships with brands keeps changing. The marketplace is not what it used to be, and our research has shown how much brands need to reshape their businesses around consumers. Now, for the longer version. In an interview for the podcast Purse Strings, our CEO Christine Barney goes into detail about what defines a Breakout Brand, how the size or age of a company affects Breakout Brand status, and…
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    wiredflare.com

  • Planning Your Franchise Social Media Strategy in 6 Steps

    Wired Flare
    3 Jul 2014 | 10:51 am
    Originally published on FranchiseGrade.com by Frances Leary While I’m a complete believer in franchise-wide social media systems, you simply may find that you buy into a franchise without something in place. That means it’s left to you. So, what are you going to do about it? Well, for starters, you have to commit to just doing it. With or without franchisor support, social media is a place you need to be. And…it does not have to be as difficult or as time-consuming as you think. Here’s a simple 6-step process to get you started. Step 1: Determine which platforms to use. You do NOT…
  • Frances Leary Interviewed on Franchise Euphoria – How to Connect with Your Audience via Social Media

    Wired Flare
    25 Jun 2014 | 9:51 am
    Our president, Frances Leary, was recently interviewed on Josh Brown’s podcast, Franchise Euphoria. In the interview, Josh and Frances discuss why social media is such an important element of franchise success today. She identifies some areas where many franchises are missing the mark and explores opportunities for maximizing social engagement. Josh Brown is an attorney who specializes in franchise law. He is also an entrepreneur and family man, who is driven by his passion to be and do his best every day. To find out more about Josh Brown, click here. You can listen to the interview…
  • What’s the ROI of Social Media?

    Wired Flare
    16 Jun 2014 | 10:16 am
    Originally published on FranchiseGrade.com by Frances Leary Before assuming you know that social media is where every franchise needs to be, let’s take a look at some numbers: 78% of social media users say that the posts made by companies on social media influence their purchases 69% of purchasers are more likely to choose products or services from a business that has social media profiles 81% of customers turn to social media to get their local customer service issues resolved Those numbers make it pretty clear that customers expect companies (both B2B and B2C) to have a presence on…
  • Frances Leary Interviewed in Canadian HR Reporter

    Wired Flare
    11 May 2014 | 8:05 pm
    Frances was recently interviewed by Canadian HR Reporter. The article, entitled “Employee Activists Represent ‘Huge Opportunity’ for Employers,” was written by Sarah Dobson and explores the potential impact (both positive and negative) of employers engaging employees proactively in social media conversations. It’s a huge opportunity if it’s handled appropriately, said Frances Leary, president of online communications company Wired Flare in Halifax. “Organizations have to have their policies in place and make sure they’re well-communicated to…
  • Planning a Franchisee’s Approach to Social Media

    Wired Flare
    4 May 2014 | 6:50 pm
    Originally published on FranchiseGrade.com As you consider your decision to purchase a franchise, you are most certainly also weighing the other commitments that go along with running your own business: employee management, day-to-day operations, sales, marketing and more. By buying into a franchise, you’re buying into what should be a working and easy-to-duplicate system that, when followed, will lead you to success. It’s important to consider what the franchisor has incorporated into that system. Is there a set sales strategy and process? Likely. Is there a system for hiring and…
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    Doktor Spinn

  • Why You Should Use Call-To-Actions In Digital PR

    Jerry Silfwer
    14 Jul 2014 | 11:00 pm
    By know, most are getting used to the idea of including CTAs (call-to-actions) in their online messages. A call-to-action is basically where you tell people what to do next. Let’s just contemplate this for a while … what to do next? Having struggled with creating great content, publish it in a timely manner while being […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Why You Should…
  • How To Create A Social Media Strategy Step By Step

    Jerry Silfwer
    6 Jul 2014 | 11:00 pm
    One of the most common questions I get is, how do you create a social media strategy? Well, now that’s not really true … The actual question is, do you have a social media strategy document template that you could send over? Unfortunately, I don’t. And that’s because it simply doesn’t work that way. Developing […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post How To…
  • 11 Ways To Get In Front Of Other People’s Audiences (OPA)

    Jerry Silfwer
    17 Jun 2014 | 8:00 am
    Sometimes you fail. Like I did in my last post, Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast. What happened: I read a great post over at Copyblogger and I got excited and decided to share my thinking around it. However, as some readers pointed out both in the comments and on […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post 11 Ways To Get In Front Of…
  • Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast

    Jerry Silfwer
    15 Jun 2014 | 11:00 pm
    One of my favourite blogs, Copyblogger, ran this awesome post the other day, The Smart Way To  Use Other People’s Audiences To Build Your Own (check it out for some solid tips). While this might not be a revelation to you guys, I really love the simplicity of the underlying logic, other people’s audiences. Or OPA […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Other People’s…
  • It’s 2014 So Do I Even Need A Blog? The Answer Is — YES!

    Jerry Silfwer
    2 Jun 2014 | 2:38 am
    A version of this article was originally published on LinkedIn. It’s slightly rewritten thanks to some of the great feedback in the native comment section. Many have taken Medium for a test drive and many are finding its interface for publishing your thoughts and ideas very compelling. All of a sudden, you get to feel like a posh […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post…
 
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    Cision » Featured

  • Four Years Later: Sciacca Talks Boston Herald’s Success

    Jason Morgan
    24 Jul 2014 | 1:37 pm
    We check in with Boston Herald's Joe Sciacca on his four-year anniversary as editor in chief.
  • Why Content Research Needs PR

    Guest Contributor
    17 Jul 2014 | 1:15 pm
    This is a guest post by Ashley Sherman, Director of Digital Media Relations at DigitalRelevance. PR professionals offer a wide variety of skills that, until now, have mostly been reserved for outbound promotion of a company or its products and services. Undoubtedly, content has become a major tactic for PR teams to use when reaching out […]
  • Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs

    Heidi Sullivan
    7 Jul 2014 | 9:21 am
    At last week’s Cision User Conference West, I was asked what some of my favorite blogs and industry sites are during my session “The PR Makeover: Integrated Communications That Work.” I promised to follow up with a blog post, but thought it would be even more helpful if I asked some of MY favorite bloggers […]
  • Social Media Club Chicago: What’s Happening Next/Now in Social Storytelling

    Jenny Wittman
    1 Jul 2014 | 10:49 am
    Last week, Social Media Club (SMC) Chicago hosted a paneled event at the headquarters of interactive marketing agency NEXT/NOW complete with four influencers who shared their perspective on personal branding and what it means to storytell in a social space. Moderated by president of SMC Chicago, Jeff Willinger, the panelists included Liz Strauss, founder of […]
  • Before You Pitch: Does Your Brand Look The Part?

    Guest Contributor
    26 Jun 2014 | 9:35 am
    This is a guest post by Kara Jensen, creative principal of B2B marketing and web design firm Bop Design. Before you invest in a long-term public relations plan, it’s important to ask yourself, “Does my business look the part?” If not, you risk losing any potential revenue or credibility a successful media story could provide. Let’s […]
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    Council of Public Relations Firms

  • Moving Your Firm and Your Career Forward—New Insights from the Science of Motivation

    Gabriele Oettingen
    25 Jul 2014 | 8:55 am
    How do you move up at your firm, land that new client, show your boss all that you’re capable of, or increase your firm’s revenues? We often turn to consultants, coaches, business magazines for help with specific challenges, but popular culture has a more general answer: Think positive! We’re told that if we envision the future we want and stay focused on that, we’ll wind up living our dreams. Oprah says so. Bestselling books like The Secret say so. Even our greatest poets and thinkers have said so. “Keep your face always toward the sunshine,” the poet Walt Whitman once…
  • Women in the Workplace—Reflections on Recent Media Discussions

    Donna Vandiver
    18 Jul 2014 | 5:55 am
    In some ways it seems we have made progress on gender issues in the workplace. Yet in reviewing current media discourse, I’m reminded of the phrase—the more things change, the more they stay the same. Recently, Matt Lauer of the Today Show asked Mary Barra, the CEO of General Motors and a 33-year veteran of the company, if she could be both a good CEO and a good mom given the pressures of her job. He then wondered aloud whether she’d been selected as CEO by GM to offer “a softer image and a softer face” to the company. When women around the country took exception to these questions,…
  • Disruption—The Great Summer Debate

    Kathy Cripps
    10 Jul 2014 | 8:41 am
    Is Clayton Christensen a genius or a scofflaw? That, in exaggerated terms, is the question posed in the course of one of this summer’s most interesting, relevant, and entertaining intellectual dust-ups. Christensen, as many know, is the esteemed author of The Innovator’s Dilemma and other books propounding and refining the theory of disruption. Jill Lepore, a Harvard history professor, has taken his scholarship to task in a scathing New Yorker article. Given that so many firms and clients are dealing with disruption in one form or another, we should all take time to understand and…
  • Remembering the Rabble-Rousers—Reflections on PR’s Patriotic Roots

    Matt Shaw
    2 Jul 2014 | 6:33 am
    There’s nothing like fireworks, parades, and cookouts on the 4th of July. But for me, the historical importance of the holiday has always been especially potent—a living, breathing thing. I grew up in Lexington, Massachusetts, the first battleground of the American Revolution. From an early age, I was not only exposed to the Revolutionary Era in school; I took tours of historical houses and museums in our town and ran around each Patriots Day dressed as a Minuteman, complete with a toy musket. When you’re a child, that’s what you think about: the ragtag minutemen fighting off the…
  • Stay the Course – Thoughts From the PR Jury

    Renee Wilson
    26 Jun 2014 | 7:36 am
    It’s been a week since the Cannes PR Awards ceremony for 2014 took place.  The night was filled with excitement and triumph for some, and puzzlement for others.   Questions ranged from ‘why didn’t we win?’ to “why didn’t more PR firms win?” to “what does this mean for the PR industry?”  My response to all of this is “relax and stay the course.”  Let’s not fall into the behavior of self-doubt.  No need to navel gaze.  The issue is not that PR firms can’t win, it’s that we need to think differently about how we go to win.  We have won and we will continue to…
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    Smoking Gun

  • There’s only one way to decide…Pillow Fight!

    Stacey Waugh
    25 Jul 2014 | 8:15 am
    Last Friday the Smoking Gun PR team hit the field at Lancashire County Cricket Club alongside a Hippo, a Duck and a giraffe called Lanky – average start to the weekend for this Manchester based PR agency. As official business partners of Lancashire County Cricket Club for 2014, Lancashire based Silentnight’s famous duo visited the Emirates Old Trafford stadium to take part in a pillow fight with LCCC mascot Lanky in front of over 8,000 cricket fans, to decide which mascot was the strongest in the county. Before the battle for Lancashire pride began, Hippo & Duck worked the crowd…
  • The Blagger’s Blog 25th July 2014

    Martin
    25 Jul 2014 | 7:03 am
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “Now we owe it to hardworking taxpayers not to repeat the mistakes of the past and instead to continue with the plan that is delivering economic security and a brighter future for all.” Deputy Prime Minister Nick Clegg, commenting on the UK’s GDP surpassing its pre-recession high on a good day for business news, despite critical voices raising concerns over the number of voluntary and zero-hour jobs counting against unemployment figures, rapidly rising house prices and a widening rich-poor…
  • Marketing spiel, lightbulb cartels and falling tablet sales

    Martin
    23 Jul 2014 | 7:49 am
    If the latest statistics are much to go by it seems the days of increasing tablet sales could be a thing of the past as the world’s best selling model has seen a fall in units shifted of nearly 50% during the last quarter. Now don’t get us wrong, as tech-loving public relations pros we love the iPad, and believe it’s a lovely gadget to own. But, nevertheless, this news didn’t really surprise us given marketing and advertising approaches firms have adopted when it comes to any electronic device. So in Q4 of last year 25.5million iPads were sold, whereas the latest…
  • PR Account Director Job in Manchester

    Rick
    22 Jul 2014 | 7:46 am
    Manchester PR agency job: consumer account director required     Does your current role make you feel like this?:   When every great PR person knows that they have to come to work feeling like this:   Thanks to the ongoing growth and success of Smoking Gun PR, the agency is on the look out for a talented consumer account director to continue its award winning work for some of the UK’s biggest and best brands. With competition for the role expected to be fierce, interested parties must find ingenious methods of showcasing their talent and prove they have what it takes…
  • The Blagger’s Blog 18th July 2014

    Martin
    18 Jul 2014 | 2:29 am
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “I sat at the breakfast table with my male colleague, saying I cannot believe we have all these exciting politicians into key positions and what people are talking about it is what they are wearing, their makeup, how tight their jacket is and what their shoes look like. I think it’s just insulting.” Former cabinet minister Cheryl Gillan discussing the Daily Mail’s ‘Downing Street catwalk’ coverage on Radio 4′s Woman’s Hour.   Weekly High Unusually for us,…
 
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    Finn Partners - Inspired

  • Five Ways We’re Working Differently After TEDxFultonStreet

    Lindsay Bubbico
    9 Jul 2014 | 8:19 am
    TED events are known to be thought-provoking. But what TEDxFultonStreet founder Aaron Sylvan really wanted in planning his inaugural event supported by Finn Partners, was for guests to leave as a different person; with a new or changed perspective. With this in mind, he aptly themed his event Chrysalis, Radical Transformations. And it was. Rather than remix the agenda or speakers, I wanted to share living proof that Aaron’s idea for a TEDx event was a success. We were inspired in many different ways; here are just a few: 1. “No” and “Never” are not options. Many of the speakers…
  • Finncast Episode 18: Goopple & SnapTrend

    Alexandra Kirsch
    8 Jul 2014 | 7:46 am
    On episode 18 of the Finncast, Brian and I took the reins and focused on two big social and digital news stories: the Google I/O (or rather, the Apple-fication of Google products) and Snapchat’s trend curation. Have we piqued your interest? If so, lend us your ears and listen to the podcast in full by clicking here.  
  • Finn Partners Midwest Hits the Detroit Tech Scene during TechWeek Detroit

    Naomi Burton
    22 May 2014 | 3:00 am
    History, opportunity, ideas, dreams, achievement, trust, warmth, creativity, quality, hard work, optimism, collaboration. These are the words that come to mind when I think of both our recently opened Finn Partners Detroit office, and TechWeek Detroit, a weeklong event that showcases, celebrates and enables emerging innovative ecosystems in Detroit. And, not coincidentally, these are also all attributes of our host city. We’re thrilled that, like us, TechWeek Detroit is a newbie in town from the Windy City, but the primary reason we gravitated to this event was because we share a belief in…
  • If You Need Something Done…

    Jacqui Lipson
    9 May 2014 | 1:30 pm
    I believe it was Benjamin Franklin who once said, “If you want something done, ask a new mother.” I have recently had the incredible experience of becoming a mother. In honor of Mother’s Day, I am going to take the opportunity to humble-brag on behalf of all my mummy friends and myself. There are a million and one lists to prepare you for pregnancy, labor and delivery and provide advice on child rearing. What they all share in common is NONE of them will ever truly prepare you for any of these things. The best metaphor I ever heard was from a girlfriend who compared delivery to a car…
  • Finncast Episode 17: Social Design

    Alexandra Kirsch
    8 May 2014 | 9:26 am
    We took a slightly different direction for Finncast’s 17th episode, as we were joined by repeat guest and wildly talented account supervisor, Anush Davtian. Together we explored digital news as of late, including Vine’s desktop redesign,  Pinterest’s “Guided Search”, and Foursquare’s app split, before launching into a larger discussion on social design and Twitter’s desktop redesign. Want in on our news-fueled discussion? Lend us your ears, and click here.
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    Public Relations & Social Media Imelda Dulcich

  • Employees and Volunteers: Company Events Policy

    Imelda Dulcich
    5 Jul 2014 | 3:02 pm
    Why You Need a Company Events Policy Author: Imelda Dulcich Before you hold an event: develop a company events policy. What takes place at the event can absolutely influence whether people choose to be involved with your organization in the future. Special Events Policy Does your organization have a policy for employees and volunteers who […] The post Employees and Volunteers: Company Events Policy appeared first on Public Relations & Social Media Imelda Dulcich.
  • How To Get The Most Out Of Industry Leader Lists

    Imelda Dulcich
    15 Jun 2014 | 2:03 pm
    How you can use Industry Leader Lists I love lists, especially ones that highlight industry leaders. You know the kind:  - The top ten bloggers you must know! - Follow the top 20 Public Relations Twitter accounts! - The 100 most social people in Social Media! Who are these people and how did they get on […] The post How To Get The Most Out Of Industry Leader Lists appeared first on Public Relations & Social Media Imelda Dulcich.
  • Social Media Tips

    Imelda Dulcich
    3 Jun 2014 | 4:24 pm
    Some of my (current) favorite social media tips and tools by Imelda Dulcich Social Media Tips Here are some tips and tools for online watching, listening to protect your clients, their competitors and the media pertinent to your business. Social Media Monitoring Rapportive shows you everything about your contacts right inside your inbox. Muck Rack The easiest […] The post Social Media Tips appeared first on Public Relations & Social Media Imelda Dulcich.
  • LinkedIn Publishing Advice

    Imelda Dulcich
    30 May 2014 | 10:24 am
    What would I tell myself If I Were 22? LinkedIn Publishing Advice I received an email from LinkedIn with a Publishing prompt: What do you know now that you wish you’d known then? #IfIWere22 It’s up to you to create a joyful career. Pay attention to those things that make you happy. Those things you love […] The post LinkedIn Publishing Advice appeared first on Public Relations & Social Media Imelda Dulcich.
  • Be Inspired: Target and Pinterest Campaign

    Imelda Dulcich
    22 May 2014 | 8:34 am
     Build your own Pinterest Campaign based on Target/Pinterest collaboration Pinterest has more than 700,000 party planning related items pinned every day. Target has partnered with three pinners who designed exclusive collections for Target. The first to launch is Oh Joy! Join us as we partner with three of our favorite pinners who created exclusive collections for […] The post Be Inspired: Target and Pinterest Campaign appeared first on Public Relations & Social Media Imelda Dulcich.
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    The PR Verdict

  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    25 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Jeff Koons, who took Manhattan in a PR blitz that transcended the art world. Koons began with a retrospective at the Whitney, which is the museum’s final show at its Madison Avenue location. He also unveiled “Split-Rocker,” a 37-foot tall work featuring over 50,000 live flowering plants, in Rockefeller Center. Koons next went into the world of fashion, designing a “Balloon Dog” handbag for retail clothing merchant H&M and decorating their flagship store in Times Square. Art lovers, tourists, youthful fashion…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    18 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Malala Yousafzai, for drawing international attention back to the nearly 300 Nigerian schoolgirls kidnapped three months ago by militant group Boko Haram. Though President Goodluck Jonathan said the Nigerian government is working hard to find the girls, there seems to be little progress. In addition to having a press conference during which Yousafzai appealed directly to the militants to “release my sisters,” she met with some of the parents of the girls—something President Jonathan has yet to do. PR LOSER OF THE WEEK: “F” (FULL…
  • The PRV Report Card: Special Celebrity Edition

    The PR Verdict
    11 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Joan Rivers, who stormed out of a CNN interview while on a publicity tour. Rivers might have expected questions about her latest book, Diary of a Mad Diva, but host Fredricka Whitfield asked instead if Rivers felt she was being mean on her celeb fashion critique show Fashion Police, and why Rivers, an animal rights activist, wore fur on her book cover. Rivers answered for a few minutes before snapping, “You’re not the one to interview a person who does humor!” and walking off set. A stunned Whitfield later suggested the walkout was a…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    27 Jun 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to the teams in the World CupWhether they won, lost, or bit opposing team members, they created drama, last-seconds goal tension, and must-see games. Gone was the bad PR facing Brazil in the weeks leading up to the games, all of it replaced by football frenzy the world over—even in the US, where it’s still called soccer.   PR LOSER OF THE WEEK: “F” (FULL FIASCO) to United States Speaker of the House John Boehner and Congress, who tied this week for new lows in partisanship. House Speaker Boehner confirmed this week that he intends to…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    20 Jun 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Pope Francis and the Archbishop of Canterbury for combining forces to fight human trafficking. The Pope, leader of over a billion Catholics worldwide, and Archbishop Justin Welby, leader of over 80 million Anglicans, pushed aside doctrinal differences and met at the Vatican to discuss a unified strategy to combat “a crime against humanity.” Yet another sign that Pope Francis is committed to doing far more than just presiding over holiday services. PR LOSER OF THE WEEK: “F” (FULL FIASCO) to President Obama, who finds himself on the…
 
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    Sterling Communications

  • Tips When Attending a Blogger Conference

    Pouneh Lechner
    22 Jul 2014 | 6:13 pm
    Sterling had the pleasure of attending two blogger conferences this month, Type-A Bootcamp and BloggerBash. We were there supporting our client NETGEAR WiFi Family, promoting their mobile hotspots for AT&T. Blogger conferences are as fun as they sound. There’s lots of swag, great networking, and a fantastic opportunity for vendors to have face-to-face time with bloggers that may want to write about their product. Here are some tips for maximizing your time at a blogger conference:  1. Get to know the attendee list. Identify key influencers that you would like to interact with during…
  • Want the Perfect Story? Work with Freelancers

    Sarah Fraser
    17 Jul 2014 | 11:41 am
    The journalistic community and the PR community have always experienced a fractious relationship. A while back, I blogged about how there is a 4:1 PR person to journalist ratio and shared tips to insert yourself in a news cycle by proactive pitching or drafting contributed content. While pitching purposefully and crafting your own content are effective ways to get published in certain outlets, making friends with freelancers is a great way to turn a pitch from “concept to story” in short order. Newsrooms are shrinking. Journalists are either grabbing content marketing jobs or are being…
  • A Reflection on Brand Marketing and the 2014 World Cup 

    Stephanie Evans
    8 Jul 2014 | 2:56 pm
    I was in Brazil for the first two weeks of the World Cup and was lucky enough to be among the over 154,000 American ticket holders, the largest contingent of traveling supporters outside of the host nation. It’s estimated that over 40 million Americans streamed the games, up 44% from the 2010 World Cup. With such a large audience, it’s only natural that some brand marketing lessons should emerge, right? As all good communicators know, reputation is forged by all stakeholders in the brand or organization, and soccer teams are no different. The players, management, and fans are brand…
  • Five Tips to Enhance your Brand Image

    Marianne O'Connor
    29 Jun 2014 | 10:57 pm
    Every major brand has a distinct personality. While these companies serve similar customer needs, you’d never confuse Walmart for Nordstrom, Microsoft for Apple, In-n-Out Burger for McDonald’s, Holiday Inn for the Ritz Carlton, or Southwest Airlines for Emirates. Brands develop specific attributes, most of which are earned through their actions. Smart brands always look to improve that list of attributes in order to attract the type of customer they want to serve in the future. Having helped companies develop effective brand communications over the past two decades, I’ve come up with a…
  • Live Tweeting at Conferences

    Sarah Fraser
    22 May 2014 | 5:09 pm
    The warm summer weather ushers in a flurry of high tech conferences and events, ranging from the consumer-focused Apple Worldwide Developers Conference and E3 to enterprise-focused events like GigaOm Structure and Fortune Brainstorm Tech. Thousands of people attend these events, with many more following the news from home. Leveraging Twitter enables conference attendees to share/discuss the experience with other attendees as well as their followers. For those who are new to live-tweeting at events, here are a few pointers to get you started: 1.     Familiarize yourself with the conference…
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    Beast Of Traal.com

  • Angry with Xiaomi and Flipkart over the Mi 3 flash sale? What do you intend to do?

    Karthik S
    29 Jul 2014 | 3:42 am
    No. I was not on Flipkart at 2pm today to buy the Mi 3 phone from Xiaomi. I was just there to see what the brouhaha was about. I was also politely told that I wasn’t registered to participate in the sale – and I had no idea what a registration meant. I’m new to this model, you see. I know only 2 models – one, buy by paying a price, or two, bid for a product. This flash sale model where you register first for a sale and then participate in the sale is clearly new to me. But the feedback on Twitter and Facebook after the sale ended in 5 seconds (officially confirmed by…
  • Reacting to reactions on Tata’s #ZestUpYourLife blogger engagement

    Karthik S
    27 Jul 2014 | 12:02 am
    I stumbled on a LOT of tweets on Tata’s new car, Zest, recently. This is partly because I follow BlogAdda on Twitter and they have ganged up a lot of people who I follow and many of these people are now in Goa as part of the Zest launch promo. This, besides the fact that BlogAdda’s Activity division is handling the blogger engagement promo part for Tata’s new vehicle launch. What’s wrong with that, you ask? Nothing. I can simply mute the hashtag if they bother me and move on in life. But then I saw quite a few annoyed tweets about this, though I wasn’t sure who…
  • Suarez’s apology – Facebook vs. Twitter

    Karthik S
    30 Jun 2014 | 7:23 pm
    I was curious to see the relative reach between Twitter and Facebook, particularly after that viral tweet comparing the Snickers’ reach on Twitter vs. Facebook, for the Suarez update. So, here is another Suarez update for comparison – his apology, on Twitter (2 tweets, in 2 languages) and on Facebook. Facebook: Twitter: So, on Facebook, his fan base was 7,910,771 (at the time of my checking) and the 128,240 Likes + 17,201 Shares. On Twitter, he has a fan base 3,233,745 and he gets 112,206 Retweets and 51,003 Faves. Add to this the combined user base of Facebook Vs. Twitter and…
  • The mainstreaming of social media in advertising is complete… sort of!

    Karthik S
    14 May 2014 | 10:52 pm
    We had brands integrating the social property details in all print and TV ads. This has almost become a mandatory, besides a ‘call us’ or ‘get in touch with us’. I know because I have been tracking and cataloging this trend right from the beginning! Here’s proof: 1. Basics Life’s print ad with a Facebook community URL! 2. The Facebook URL: A misguided trend and a paradox 3. Mantri Square mall wants us to search for its Twitter and Facebook pages! 4. Website URL? Check. Facebook URL? Check. Twitter? Check. Why bother? 5. Dear readers…please search for our…
  • E-commerce brand TVCs as a way to plot mobile internet penetration in India

    Karthik S
    20 Apr 2014 | 11:22 pm
    I notice an interesting trend in TV ads by e-commerce brands in India. Some of them do not have any kind of PC interface at all in the TVCs – they have completely shifted to mobile interface (via app, not via mobile browser either). Of course, TVCs by Flipkart and Quikr have also been specifically about their mobile apps, more than being about the overall brand in itself. But, from the TVCs I have seen recently (say, in the past 4-5 months), on TV (not heard about it from others and saw on YouTube!), there seems to be an interesting split. Half of them don’t even have a mobile app…
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    Communication in a Web Saturated World

  • Twitter-Fried? 5 Legit Reasons to Stop Using Twitter

    Jill Kurtz
    29 Jul 2014 | 6:58 am
    If you are like me, not only do you inwardly cringe when you learn about yet another social media site that you should be using, you secretly pine for a good reason to cut back on your social footprint. The 24-7-ness of it all can be pretty exhausting. Here’s some food for thought to help you decide if Twitter is a place that you need to be. 5 reasons you can justify an end to your efforts on Twitter: For most, it doesn’t drive traffic: The amount of traffic that Twitter drives to a website can be quite low when compared to Facebook and email. Clutter: With roughly 500 million…
  • I Just Quit FourSquare

    Jill Kurtz
    28 Jul 2014 | 10:32 am
    I was a FourSquare addict – checking in everywhere, collecting badges and mayorships as a cheap thrill. I posted photos and tips. That all ended last week. I got an email from FourSquare that I had to read a few times to understand. Apparently the check in is no longer wanted there – that’s now happening at a new app called Swarm. The message said this transition was going on for some time, but I am a pretty avid FourSquare user (read addict) and it was news to me. Anyway, what got really confusing is that although my ability to check in on FourSquare was being shut off, the…
  • Which Social Sites Drive the Most Web Traffic?

    Jill Kurtz
    24 Jul 2014 | 7:04 am
    A new report from Shareaholic, which sources data from a network of roughly 300,000 opt-in Web sites, reports the following data on the percentage of overall traffic, including direct traffic, social referrals, organic search, and paid search that social sites receive: YouTube, Google+, LinkedIn, and Reddit each site saw its share of Web traffic referrals decline over the past year. The share of visits in June 2014 for YouTube, Google+ and LinkedIn were 0.06%, 0.06% and 0.02%, respectively. YouTube and LinkedIn each saw its share plunge over the past year, shrinking 82.66% (0.29 percentage…
  • Use Google+

    Jill Kurtz
    23 Jul 2014 | 6:29 am
    Google Plus is one of the many services you get when you sign up for a Google account. It is widely believed that using Google+ will give you a boost on Google search rankings. Here’s what you need to do. Inside Google Plus, set up your profile with pictures, info, etc. Add people into your circles. On Facebook you have “friends” on Twitter and Instagram you have “followers” and on Google Plus, you have “circles.” When people are in your circles, you  get updates from them when they post anything.  If they add you to their circles, than they’ll receive information from…
  • Social Content – What Does It all Mean?

    Jill Kurtz
    22 Jul 2014 | 6:18 am
    Sentiment140 analyzes Twitter sentiment to give you a deeper understanding of consumer attitudes. Sentiment140 takes the stream of mentions that are relevant to you and makes them more meaningful by giving you insight into the sentiments they represent. You can search a hashtag on the Sentiment140 website and get a snapshot analysis of the conversation and sentiment–neutral, positive, or negative– expressed on Twitter about the topic. The Seniment140 approach is different from other sentiment analysis sites because: Classifiers built from machine learning algorithms are used.
 
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    Vikypedia.in

  • Genesis Burson-Marsteller Grabs Two Gold at SABRE

    Vikram Kharvi
    26 Jul 2014 | 1:48 am
    Genesis Burson-Marsteller has announced that it has won two Gold SABRE and one certificate of excellence at the 2014 South Asia SABRE Awards. The awards were announced at a gala dinner in New Delhi on July 25. Genesis Burson-Marsteller’s wins include:  Gold SABRE for WPP Team Ford and Genesis Burson-Marsteller for Ford India’s ‘Ecosport: The... Read More ›
  • Map to Effective Communication, a workshop by PRPOI

    Vikram Kharvi
    24 Jul 2014 | 6:47 am
    PRPOI | Workshop 7 | Map to Effective Communication | 8 August 2014 ; 3:00 p.m | Cha Bar, Oxford, Churchgate , Mumbai Most people say that most important activity for a PR person is talking. But is it actually talking or communicating? We have spent most of our life learning and mastering the art... Read More ›
  • MSLGroup featured in the 2014 India’s Best Companies to Work For Study

    Vikram Kharvi
    24 Jul 2014 | 4:31 am
    MSLGROUP India, the strategic communications and engagement consultancy of Publicis Groupe has been ranked 5th among Professional Services companies by Great Place to Work® Institute India and The Economic Times, a leading Indian business daily. Incidentally, MSLGROUP is the only PR network in India featured in the 2014 India’s Best Companies to Work For Study!... Read More ›
  • PRHUB recognized as among 15 emerging firms to watch out for globally in ‘Global PR Rankings 2014’

    Vikram Kharvi
    21 Jul 2014 | 11:51 pm
    Only Indian PR firm and the second in Asia to make it to “Best of the rest” category, recognizing firms with strong growth and an eye for innovation worldwide  PRHUB, among India’s leading independent PR firms and the flagship brand of Businesshub – a fast growing consulting and integrated communication group, has been ranked among the... Read More ›
  • Masterstroke Interview with Jaideep Shergill, CEO of MSL Group India

    Vikram Kharvi
    17 Jul 2014 | 12:01 am
    There is a decisive shift towards strong, insights-based integrated communications. Digital continues to be on fire, but the demand for services such as public affairs, crisis communications, content, brand-related research and corporate social responsibility is picking up significantly, says Jaideep Shergill, CEO of MSL Group India in an interview with Vikypedia.in, read on to know... Read More ›
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    PR Daily News Feed

  • The 2014 Ace Awards are back!

    29 Jul 2014 | 10:00 pm
     
  • Drive your organization’s success with storytelling

    29 Jul 2014 | 9:00 pm
    ​You're a: • professional communicator; • a wordsmith; • a spokesperson; • a relayer of information; • a connector of people and ideas. Above all, you are a storyteller. Don't settle for being a mere provider of information. Drive your organization's success with your words! Hone your messages to match exactly your organization's goals at: Ragan's Strategic Communications and Storytelling Summit Join us September 8-10, 2014, at the corporate headquarters of Land O'Lakes in Arden Hills, MN, for this two-track conference. Solidify (or even create) your role as a trusted business…
  • Baby brand gives out candy in pill bottles at conference

    29 Jul 2014 | 2:00 pm
    If you’ve ever been to a conference, you’ve probably left the exhibit floor with your share of swag. It’s the tried-and-true method that vendors use to entice people to visit their booths. At a recent BlogHer event, however, kid's stuff brand Bright Starts went a bit astray by giving out “giggle pills”—actually Red Hots candy—packaged in pill bottles. Yes, candy packaged in pill bottles. There is no worse place to make a mistake like this than a conference filled with blogging parents. Among them was Morgan Shanahan. She writes: “Pills are not funny. They’re not toys.
  • OkCupid admits to experimenting on users, too

    29 Jul 2014 | 11:00 am
    With deference to Jerry Seinfeld, what’s the deal with websites experimenting on people? First, it was Facebook that manipulated news feeds for the sake of science. Now, OkCupid is telling its users that it has performed experiments as well—three of them, in fact. Two involved removing or offering up only user images, the other involved the site’s matching algorithm. In a recent blog post, OkCupid co-founder Christian Rudder admitted, “OkCupid doesn’t really know what it’s doing … Most ideas are bad. Even good ideas could be better. Experiments are how you sort all this out.”…
  • Vitalize your writing with anagrams

    29 Jul 2014 | 9:00 am
    Like many other PR Daily readers, I’m always looking for ways to keep my writing fresh. Over the past several weeks, I’ve been playing around with rhetorical devices, such as alliteration, metaphors, and euphemisms. I’ve been having the most fun with anagrams. Anagrams are words or phrases that are formed by rearranging the letters of another word or phrase, using the original letters only once (dictionary: indicatory). There are several online anagram servers for novices (Internet Anagram Server, Word Explorer, and Online Anagram Solver), but as I’ve discovered, the goal of…
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    Prakkypedia

  • The To-Do List for Every New Corporate Communications Manager

    Michelle Prak
    8 Jul 2014 | 3:32 am
    So you’ve just landed a new corporate communications role. Congratulations! So have I. I’m a month or so into a new role and absolutely love it. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. I’ve shared a list below for you but first – please note – this list doesn’t apply to my specific role now. Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. My five things to address in your first week as…
  • Announcing: A New Prakky

    Michelle Prak
    28 Apr 2014 | 4:32 pm
    If you look back at the first posts of Prakkypedia, you’ll soon seen that this blog was very different in 2009. Back then, the focus wasn’t exclusively social media and my topics ranged from visiting art galleries through to how iPods have changed our lives. While I did work in social media at that time, the blog was more personal and I was keen to know what it felt like to be a blogger. (That, and I’ve always loved writing). I’m reflecting on the past because there’s a change coming … I am ceasing ‘Prakky the social media consultant’ business…
  • It’s baa-aack! Socialnomics clip shares new numbers

    Michelle Prak
    23 Apr 2014 | 8:32 pm
    Hello readers. If you have been in the audience of a social media seminar or two, chances are you would have seen an Eric Qualman social media video. Back in 2010 when I started speaking on the topic of social media, I remember the first Qualman clip being a big hit on the conference circuit – but it didn’t take long before those in the industry began to shudder whenever they heard the opening bars. It was simply overused, being featured in almost any forum where social media was a topic. Whether you’ve tired of the concept or not, Eric Qualman has continued to share updated…
  • Live-tweeting: from joy to disasters

    Michelle Prak
    10 Apr 2014 | 9:50 pm
    Undoubtedly one of the great features of Twitter is the ability to live-tweet something happening right now. Today we regularly see journalists live-tweeting from press conferences and, increasingly, the courtroom depending on which jurisdiction they operate in. People live-tweet from conferences and sports clubs like Port Adelaide Football Club live-tweet their matches (in this case using the #pafclive hashtag). Live tweeting childbirth Recently, one of the more headline-grabbing live-tweet events occurred with Twitter employee Claire tweeting about going into labour. This might induce (pun…
  • The networks we’ve tried .. and abandoned

    Michelle Prak
    6 Apr 2014 | 5:29 pm
    Why do some social networks thrive, while others fail? I’m sure you can all list a few social tools you eagerly tried out and then promptly forgot. I asked some of my friends if they’d tried and abandoned a social network or tool – and whyYou’ll probably find yourself agreeing with them, while in other cases their answers will surprise you: Vern Schulz: The social media app I’ve abandoned (long ago) is Gowalla. Gowalla showed great promise in the start, I liked its navigation and interface was pretty easy to use. Unfortunately, it went the way of Beta video cassettes and the…
 
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    Agnes + Day

  • Managing Crises with Visual Content

    Melissa Agnes
    29 Jul 2014 | 5:30 am
    I recently came across this article on ProBlogger: How to Beat Your Competition Online by Trying this One Thing. Within the article, the author discusses how “content is no longer king. Epic content is.” And that “smart marketers and entrepreneurs have shifted focus from content strategy to visual content strategy.” Basically, the message is that the more visual your content, the better it will help you stand out through the incessant noise. This, of course, can also work against you. For example, a visual crisis (an explosion, a natural disaster, people being injured…
  • Free Webinar: Crisis Management in the 21st Century – Are You Ready?

    Agnes + Day
    28 Jul 2014 | 5:30 am
    Join Melissa Agnes, international crisis speaker and president of Agnes + Day, for a free webinar discussing how to survive a crisis in this 21st century, on Thursday, August 7th at 12:00 Noon, EST! Crises unfold in real-time today and no matter where your next crisis originates, one thing is for sure: it absolutely, positively will unfold online. But with the speed at which a crisis unfolds and can go viral, how can your crisis team be expected to get ahead of the story, before the story is ahead of you? In this upcoming SpinSucks webinar, Melissa will discuss and provide valuable insights…
  • TCIP #008 – The Power of Story Telling in Crisis Communications with Greg Power

    Melissa Agnes
    27 Jul 2014 | 9:00 am
    Welcome to episode #008 of The Crisis Intelligence Podcast, with Melissa Agnes and Greg Power In this age of social media and continual distractions, story telling is an art form that can help you be heard – and remembered – through the noise. In fact, story telling should be a part of every organization’s corporate culture. In a crisis, a strong and human story can help you get in front of the headlines and become the narrative of your own crisis. But how can you achieve this when the stakes are so high and the pressure is on? In this episode, Melissa Agnes and Greg Power,…
  • TCIP #007 – Overcoming Legal Challenges in Crisis Communication with Sara Hawkins

    Melissa Agnes
    20 Jul 2014 | 9:00 am
    Welcome to episode #007 of The Crisis Intelligence Podcast, with Melissa Agnes and Sara Hawkins Sara Hawkins is a savvy attorney dedicated to helping the “little guys out there”. Her policy is to never say “no”, but to help her clients find the right strategies and solutions to their problems. Sara is one of those fabulous attorneys who fully “gets” the realities of crisis communication today, which is why I absolutely wanted to sit down with her and discuss how professionals can overcome the legal challenges of crisis communication. In this episode, Sara and I discuss:…
  • “Social Media Crisis” and Other Buzzwords that Need to Go

    Melissa Agnes
    17 Jul 2014 | 5:30 am
    Buzzwords are those over-used words or terms that are used so often that they begin to lose all meaning. I recently did a guest lecture for Professor Eric Chandler‘s NYU class and, prior to the guest lecture, Eric and I got to talking about the different buzzwords that get under our skin. I thought it would make a fun post to share these buzzwords with you and explain why it is that they just mean absolutely nothing to us! I’d also love to hear what buzzwords you wish would vanish from the English language. Feel free to share them with us in the comments section below.
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    Return on Reputation

  • GM CEO Mary Barra Stays the Course of Transparency Showing Action at Congressional Hearing

    cwinters
    21 Jul 2014 | 7:45 am
    In her third appearance before Congress on Thursday, GM CEO Mary Barra held steadfast to her strategy of transparency and action. Her testimony showed accountability and company changes since the first recalls were announced in February, and it was clear she won over the Congressional panel, with Senator Claire McCaskill (D-MS) going so far as to say “some see the record number of recalls at General Motors as a problem. I see it as a good sign.” Building on my assessment of Barra’s previous Congressional testimony in June, she did two things exceptionally well this time around…
  • King James’ Return to Cleveland – A “Rebound on Reputation”?

    cwinters
    17 Jul 2014 | 8:27 am
    Last Friday afternoon, NBA superstar LeBron James announced his return to the Cleveland Cavaliers, his original team, after a four-year stint with the Miami Heat through an exclusive essay conducted by Sports Illustrated. James, an Ohio native, stirred controversy throughout America’s sports fan base in 2010 by publicly announcing his long-awaited free agency decision (aka “The Decision”) on a live ESPN special, with the message “I’m taking my talents to South Beach”resonating in villainous fashion. For those who don’t know, the reputational domino effect on James ensued shortly…
  • The Power of a Diverse Workplace

    seis
    3 Jul 2014 | 6:52 am
    Less than a month after Google disclosed its disappointing diversity numbers, Facebook followed suit with a nearly identical diversity report. At Google and Facebook, men make up 70 percent and 69 percent of both companies’ respective workforces, and combined, Caucasians and Asians represent a staggering figure of over 90 percent of both companies’ labor pools. These figures are representative of a troubling trend among far too many companies and are out of line with a U.S. workforce in which people of color make up nearly a third of the total labor force. This lack of diversity is…
  • When Values-Based Organizations Go Wrong: Why Hypocrisy is the Enemy of Reputation

    cwinters
    2 Jul 2014 | 10:47 am
    Free speech is alive and well – at least on social media – and it has never been more evident than it is with the Hobby Lobby SCOTUS decision.  Placing religious freedom, personal liberty and other Constitutional arguments aside, watching this situation unfold begs the question about the reputation implications of being an organization that is “values-based.” Most organizations are built on core values – some through a purposeful design of mission and vision statements, followed by the core values the organization espouses.  Others have been less orchestrated – but not less…
  • GM’s CEO Mary Barra Smartly Sticks with Strategy of Transparency in Congressional Hearing

    cwinters
    19 Jun 2014 | 9:03 am
    GM CEO Mary Barra’s testimony to Congress Wednesday was a demonstration of true integrity. Too often, we find leaders giving empty apologies. But Barra offers a new way forward for leaders who find their institutions (in this case, and in others, themselves) under the microscope, and learn the raw, honest truth – they are deeply flawed. Barra’s strategy of transparency around the mistakes made by previous leaders is admirable, and her continued self-criticism and forward-looking, specific recommendation for change are critical in order to rally support around the “new GM” she is…
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    Adam Bate

  • The New Way You Should Be Job Hunting That Doesn’t Involve Wanting To Rip Out Your Eyes

    Adam
    22 Jul 2014 | 3:18 pm
    Let’s face it, job hunting sucks. Like, really bad. In fact I hated job hunting so much I completely avoided it and hopped into this whole self-employment / entrepreneurship thing (although I think there is more value starting at a job). Sorting through job boards, tailoring (hopefully) resumes, writing out cover letters, navigating really crappy user interfaces to submit your application and then hoping you didn’t forget to change the addressee’s name on the cover letter. On shit, did you? There is a better way. And it really only involves a couple specific ideas. The post…
  • A Note On Avoiding Your Own Advice (And Feeling Like A Fraud)

    Adam
    16 Jul 2014 | 10:14 am
    I’m just throwing this out there in hopes that I’m not alone. Every year or so (sometimes even more often) I find myself straying from what I feel is my core advice in a lot of the different areas of my life. As a “content marketing” consultant I hear tumbleweeds across most of my blogs. As a personal trainer I find myself reaching for that second cookie (okay, fine. Third.) I conjure up excuses that are lame and not true just to get out of the very advice that I hold so close to me. That I believe in. That I know to be true. Us solopreneurs and small businesses…
  • The One Question I Ask Every Client Before Starting Any Service (And Why It’s So Important)

    Adam
    15 Jul 2014 | 11:50 am
    Whether I’m designing a new website or developing a strategy to increase exposure, authority, and traffic for an existing business I’m always thinking of what the most important action should be. Why bother building a website or investing money to increase traffic if you don’t even know what happens (or worse still, you don’t even know what you want to happen) when someone arrives on the site. So before I start any project with someone I ask them one question: Pretend you are watching a new visitor’s actions on your website right now. Moving between pages,…
  • Your First Thing Might Not Work: But Don’t Let That Stop You

    Adam
    14 Jul 2014 | 4:59 pm
    You read about people hitting it big all the time in the media – founders starting businesses on their first try and things catching on and going through the roof, or even selling their businesses for millions of dollars. The hard reality is that your first business or “thing” that you start – especially if you’re focusing primarily online – may be a bust. Even if you are the hardest working or smartest person around (that’s a problem we’ll address another day) chances are you’ll still fail – or at best things won’t move as…
  • So, what do you do? Fighting through an identity crisis

    Adam
    24 Apr 2014 | 10:21 am
    “Find a niche and stick to it.” This is a pretty common piece of advice for people going into business – especially for those of us that operate mainly online. Find your thing – your passion, your desire, your niche, blah blah blah – and use it to make a living. I’m not saying this is a bad piece of advice – it has its place and I understand that focus will bring you results. But it’s easier said than done, and I’m starting to think that you can achieve focus in many different areas all while keeping your sanity and having fun. I recently…
 
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    Beyond PR

  • Grammar Hammer: Elicit vs. Illicit

    catherinespicer
    29 Jul 2014 | 9:24 am
    Elicit and illicit might sound similar, but technically they are not homophones and their meanings are vastly different.  The words are occasionally confused due to their similar pronunciation and spelling , which is why they are the focus of today’s Grammar Hammer. “Elicit” is a verb that means “to obtain.” It can also mean “to draw out, to extract, or to evoke.” For example, “The community advocate elicited hundreds of signatures to prevent the destruction of neighborhood landmarks.” “Illicit” is an adjective that means “disapproved for moral reasons.” For…
  • MEDIA News: Media Moves at: Fortune, The Huffington Post, Politico and More…

    Kevin Frey
    28 Jul 2014 | 6:59 am
    PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here. Fortune (New York, NY): Alan Murray (@alansmurray) is set to become Editor @FortuneMagazine. He most recently held the role of Deputy Managing Editor at The Wall Street Journal before joining Fortune and succeeding Andy Serwer. The Huffington Post (http://www.huffingtonpost.com):…
  • Content We Love: A Dynamic Press Release with Global Appeal

    Shannon Ramlochan
    25 Jul 2014 | 1:01 pm
    Click to view the complete multimedia news release Hot on the heels of the World Cup games, this announcement by Dynamic Architecture titled “The Dynamic Football Experience: World’s First Football Entertainment Centre to be Rotating Building” became the most viewed multimedia news release on PRNewswire.com. It’s no surprise that the news earned so much attention; a spinning, soccer-ball shaped building to be constructed in the middle of Rio de Janeiro sounds like a story beyond anyone’s wildest dreams. But this press release does a great job at anticipating the questions a…
  • The Q&A Team: The Benefits of Event Sponsorships for Businesses and Non-Profits

    Polina Opelbaum
    24 Jul 2014 | 8:00 am
    Here's a graphic on how sponsorship's are helping businesses ow.ly/i/5Krf2— SponsorMatch (@SponsorMatchOrg) June 04, 2014 Events are a primary method for nonprofits to raise money for the causes that mean the most to their organizations while forming strong personal bonds with their donor base. However, event space, refreshments, tables, and equipment are pricey, so having a corporate sponsor helps nonprofits reduce their costs while allocating the maximum amount of funds raised towards their cause. For businesses, event sponsorships are an opportunity to personally engage…
  • Grammar Hammer: Justice is Served for Common “Word Crimes”

    catherinespicer
    22 Jul 2014 | 7:49 am
    I would be remiss if I didn’t spotlight Weird Al Yankovic’s latest hit, “Word Crimes” as the star of this week’s Grammar Hammer. Off his newest album, “Mandatory Fun,” the viral sensation tackles the most egregious grammar errors of all time and proves once and for all that you can be a stunningly creative songwriter and still employ the rules of grammar to get your point across. To my delight, I counted ten grammar topics mentioned in “Word Crimes” that I have also covered via Grammar Hammer: Verb tense Nouns and prepositions Less vs. Fewer I could care less Oxford comma…
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    RushPRnews: RushPRnews - Newswire & Global Press Release Distribution

  • The new language exchange app is here! As easy as learning Chinese!

    23 Jul 2014 | 6:41 pm
    The new language exchange app ‘Social Language’ is now available after its launch on both the App Store and Play Store.  The App has built an outstanding social network for people from around the world to easily exchange Chinese and English...
  • Summertime, And the livin' is easy! PR Summer 2014

    27 Jun 2014 | 1:20 am
    Summertime,  And the livin' is easy!  Enjoy the good weather, spend less time worrying about PR cost with our first press release distribution coupon for the 2014 summer . How to use your press release coupon? Go to your free account...
  • Free Booking Service Connects Consumers with Local Professionals

    18 Jun 2014 | 6:48 pm
     A free booking service linking householders with qualified local professionals and experts is now available in major provinces throughout Canada. Appointmente.com is an online marketplace that allows consumers to lookup the professionals in their local communityand seamlessly schedule appointments for...
  • Strike Up Your Website Traffic With Traffic Striker

    31 May 2014 | 1:49 pm
    1 Million Visitors and Solo Ad Sent to 750,000 Just $34 Every Website Needs Traffic To Succeed. Kick start your website campaign. With Traffic Striker Get Your Website Displayed In Full Page View For Maximum Results With An Instant Audience.  We will provide high quality...
  • Ground Broken on Marin’s First Bike Park

    28 May 2014 | 10:24 pm
    Phase 1 construction slated for completion by this fall After years of dreaming and planning, the people behind an all-ages bike park gathered May 24 near Novato to break ground on the Stafford Lake Bike Park, the first of its kind...
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    The PR Verdict

  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    25 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Jeff Koons, who took Manhattan in a PR blitz that transcended the art world. Koons began with a retrospective at the Whitney, which is the museum’s final show at its Madison Avenue location. He also unveiled “Split-Rocker,” a 37-foot tall work featuring over 50,000 live flowering plants, in Rockefeller Center. Koons next went into the world of fashion, designing a “Balloon Dog” handbag for retail clothing merchant H&M and decorating their flagship store in Times Square. Art lovers, tourists, youthful fashion…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    18 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Malala Yousafzai, for drawing international attention back to the nearly 300 Nigerian schoolgirls kidnapped three months ago by militant group Boko Haram. Though President Goodluck Jonathan said the Nigerian government is working hard to find the girls, there seems to be little progress. In addition to having a press conference during which Yousafzai appealed directly to the militants to “release my sisters,” she met with some of the parents of the girls—something President Jonathan has yet to do. PR LOSER OF THE WEEK: “F” (FULL…
  • The PRV Report Card: Special Celebrity Edition

    The PR Verdict
    11 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Joan Rivers, who stormed out of a CNN interview while on a publicity tour. Rivers might have expected questions about her latest book, Diary of a Mad Diva, but host Fredricka Whitfield asked instead if Rivers felt she was being mean on her celeb fashion critique show Fashion Police, and why Rivers, an animal rights activist, wore fur on her book cover. Rivers answered for a few minutes before snapping, “You’re not the one to interview a person who does humor!” and walking off set. A stunned Whitfield later suggested the walkout was a…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    27 Jun 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to the teams in the World CupWhether they won, lost, or bit opposing team members, they created drama, last-seconds goal tension, and must-see games. Gone was the bad PR facing Brazil in the weeks leading up to the games, all of it replaced by football frenzy the world over—even in the US, where it’s still called soccer.   PR LOSER OF THE WEEK: “F” (FULL FIASCO) to United States Speaker of the House John Boehner and Congress, who tied this week for new lows in partisanship. House Speaker Boehner confirmed this week that he intends to…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    20 Jun 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Pope Francis and the Archbishop of Canterbury for combining forces to fight human trafficking. The Pope, leader of over a billion Catholics worldwide, and Archbishop Justin Welby, leader of over 80 million Anglicans, pushed aside doctrinal differences and met at the Vatican to discuss a unified strategy to combat “a crime against humanity.” Yet another sign that Pope Francis is committed to doing far more than just presiding over holiday services. PR LOSER OF THE WEEK: “F” (FULL FIASCO) to President Obama, who finds himself on the…
 
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    Pierce Mattie Communications

  • CMO vs. CIO: Who’s Got the Power?

    Editor
    23 Jul 2014 | 3:01 pm
    Drama. It’s not just for television shows, teenagers or romantic relationships anymore. On any given workday, dramatic tension can be had by a meet-up between those two C-suite rivals: the CMO (chief marketing officer) and the CIO (chief information officer). Is the CIO-CMO battle destined to be fought to the death? Or can the two sides find ways to work together without surrendering organizational clout?Source: Pierce Mattie Communications
  • Eyewear Revolution

    Editor
    14 Jul 2014 | 8:40 am
    More than a few eyewear companies, like Warby Parker, have taken the gamble – heresy of heresies – to offer consumers more of what they want for less. These so-called eyewear upstarts are placing realistic, yet far from ridiculous, prices on a complete set of glasses. Yet another example of the customer-centric business model gaining huge ground on the old product-driven one.Source: Pierce Mattie Communications
  • Marketing Shampoo Do’s and Don’ts

    Editor
    30 Jun 2014 | 8:15 am
    When it comes to marketing shampoo, much depends on whom the customer is more likely to trust—their hairstylist, or the brand’s marketing department. Why not both?Source: Pierce Mattie Communications
  • Instagram Rules Consumer Engagement. So What?

    Editor
    19 Jun 2014 | 10:25 am
    Who needs to economize with 140 Twitter characters or a superbly worded Facebook post when a picture or video is still worth 1,000 words on Instagram? The photo/video sharing service engages potential customers 18 times more effectively than Facebook and 48 times better than Twitter. But with social media responsible for driving less than 3% of website traffic, what is Instagram’s recent social victory worth?Source: Pierce Mattie Communications
  • Like Taking Candy (Crush) from a Baby

    Editor
    12 Jun 2014 | 9:11 am
    Smartphone games like Candy Crush have become virtual overnight sensations, prompting game makers to redouble their efforts to feed what seems an insatiable public need to waste time…so long as it’s all done digitally. Apps, and game apps in particular, are big business. But for how long? And on whose terms?Source: Pierce Mattie Communications
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    Global :: Pressat

  • Pennies App for iPhone – A beautifully simple money tracker

    Pressat
    28 Jul 2014 | 5:00 pm
    Tuesday 29 July, 2014 Introduction Brighton, UK — July 28th 2014 — Magnetic Zero today announces the upcoming release of Pennies for iPhone® Pennies is not just another budgeting app. It’s actually simple and actually works. Pennies sets itself apart from other finance apps with its simple, clear and intuitive features that help you track your spending whatever the scenario; monthly budget, holiday or in a group. Pennies makes tracking your money so easy, it becomes enjoyable. No charts, no graphs, just your money without the worry. Combining a bold and fun design with stripped…
  • UK Could Be Losing Out on 800m Meals from 'Hidden Food' Which Could Help 5.8m People in 'Deep Poverty'

    Pressat
    28 Jul 2014 | 5:00 pm
    Tuesday 29 July, 2014 The UK could be losing out on 800m meals from 'hidden food' which could help 5.8m people living in 'deep poverty', according to food redistribution charity FareShare. The charity already provides over 12m meals from this 'hidden food' source to tackle food hunger. FareShare which celebrates its' 10th anniversary as an independent organisation this year, tackles food poverty through redistributing food surplus (within the food and drink industry) to charities. It estimates that up to 400,000 tonnes of this food surplus is edible and in date and could provide 800m meals;…
  • Russian Avant-Garde Theatre: War, Revolution and Design, 1913 - 1933

    Pressat
    28 Jul 2014 | 5:00 pm
    Tuesday 29 July, 2014 In collaboration with the A. A. Bakhrushin State Central Theatre Museum 18 October 2014 – 25 January 2015 This autumn a new display will present more than 150 radical designs for theatrical productions by celebrated figures of the Russian avant-garde. On view in the V&A's Theatre and Performance galleries will be set and costume designs conceived between 1913 and 1933 from leading artists and designers including Kazimir Malevich, Alexander Rodchenko, Vladimir Tatlin, Alexandra Exter, El Lissitsky, Liubov Popova and Varvara Stepanova. Created over the course of two…
  • Fun On Tap, At Beer And Cider Festivals

    Pressat
    28 Jul 2014 | 5:00 pm
    Tuesday 29 July, 2014 Lovers of craft ales and ciders are expected to flock to two festivals being held in the North East next month. Over two weekends in August, customers at The Runhead Bar and Grill, Holburn Lane, Ryton and the Sandpiper, Farringdon Road, Cullercoats, will be able to sample a wide range of real ales and ciders from the region's finest craft breweries. The Runhead Beer and Cider Festival will take place from Friday 15 to Sunday 17 August while the Sandpiper Festival will be held on Saturday 30 and Sunday 31 and Newcastle-based Malhotra Group, which owns the venues, hopes…
  • David Lloyd North West Cycle Challenge

    Pressat
    28 Jul 2014 | 5:00 pm
    Tuesday 29 July, 2014 DAVID LLOYD LEISURE CLUBS GEAR UP FOR INAUGURAL 'LE NORTH WEST' CYCLE CHALLENGE IN AID OF CHARITY David Lloyd Leisure clubs will be notching up miles and pounds for charity by staging a 'Le North West' cycle challenge on Sunday, August 10. Hot on the heels of the Tour de France, team members working for Europe's leading health, sports and leisure group in the region will pedal a distance of almost 100 miles (160km), starting and finishing at David Lloyd Cheadle and taking in six other David Lloyd Clubs along the way - Warrington, Speke, Knowsley, Chorley, Bolton and…
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    Latest Thinking

  • Texas Supreme Court Guts Minority Shareholder Oppression Claims

    sdavis
    29 Jul 2014 | 9:43 am
    By Kevin LaCroix on July 15, 2014 Originally posted in Director and Officer Liability. On June 20, 2014, the Texas Supreme Court issued its opinion in Ritchie v. Rupe, in which the Court addressed the rights and remedies of minority shareholders of Texas companies. In the following guest post Kara Altenbaumer-Price, Vice President, Management & Professional Liability Counsel for USI Southwest / USI Northwest, takes a look at the decision and analyzes its implications. I would like to thank Kara for her willingness to publish her post on this site. I welcome guest post submissions from…
  • William Cunningham and Tony Cord on Equity Crowdfunding

    sdavis
    24 Jul 2014 | 8:53 am
    In this LEVICK Daily video interview, DC Innovates Chairman Tony Cord and National Crowdfunding Services Managing Partner William Cunningham discuss a powerful new option for companies and individuals to raise money. Crowdfunding is democratizing access to capital, enabling small businesses and even large companies to spur innovation and make the most of the opportunities at hand.
  • The U.S. House Signals Significant Mobile Usage Upticks

    plamotte
    22 Jul 2014 | 12:00 am
    If your company isn’t already leveraging mobile communications for customer and stakeholder outreach – which, admittedly, it should have started doing long ago – the U.S. House of Representatives just provided a major indicator that you are falling behind the times. With passage of the Permanent Internet Tax Freedom Act, the House has essentially signaled that U.S. broadband and mobile Internet access has expanded to the point that it needs to be protected from state taxes. With more than 85.5 million broadband subscriptions and mobile use that more than doubled to 3.2 trillion…
  • Protecting Reputations Amid Insider Trading Allegations

    lcreutzfeldt
    21 Jul 2014 | 9:47 am
    Last month, speculation swirled around accusations of insider trading leveled against three prominent people – famed golfer Phil Mickelson, billionaire investor Carl Icahn, and Las Vegas businessman and gambler, William T. Walters. Federal authorities were investigating well-timed trades by Mickelson and Walters in Clorox as Carl Icahn was preparing a takeover bid for the company in 2011. The public watched with fascination. An article in The New York Times said the three share a common trait of risk-taking that helps account for their success – but may also have contributed to their…
  • When Academic “Studies” Become PR Tools, Everyone Loses

    ggrabowski
    7 Jul 2014 | 6:38 am
    The University of California at Davis published a recent study allegedly linking pesticide exposure to neurodevelopmental disorders such as autism. The media reacted as they often do when an NGO or consumer advocacy group claims that cell phones cause brain tumors, plastic bottles cause cancer, or caffeine is bad for your heart. News outlets from CNN to CBS ran with scary headlines that lent the study credibility. Even WebMD climbed on the bandwagon. It now seems obvious the media should have done their homework before racing to break the story. As it turns out, the university’s study…
 
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    Spin Sucks

  • Gender Roles: Is it Really a Man’s World?

    Clay Morgan
    29 Jul 2014 | 9:58 am
    By Clay Morgan Way back in the deep dark recesses of history, I was the editor of a newspaper in Texas. A reporter resigned and I let the publisher know I’d be placing an ad to replace her. “Looking for a date?” he asked. I looked at him quizzically until he elaborated. “It’s a running joke in the company. You never hire men.” His statement was not true, but I have hired more women than men in reporting and sales positions. My tendency is to hire the very best person for the job regardless of gender, race, sexual preferences, hobbies, or the types of pets they like. I take pride…
  • Weird Al Teaches PR Pros a Thing or Two

    Gini Dietrich
    29 Jul 2014 | 3:58 am
    By Gini Dietrich If you’ve seen me speak on the topic of Spin Sucks (the book), you already know I have a fantastic case study about PR, sex, and Miley Cyrus. I mean, sex sells (when you’re selling sex) and Miley is a really great example of how, when done well, it truly works. (I also really love starting a speech with, “Let’s talk about sex” and watch everyone’s eyes light up.) Well, now I have a new brilliant PR case study to throw into the mix. That is one of Mr. Weird Al Yankovic. Weird Al, of course, is best known for poking fun at the late Michael…
  • Social Media Privacy: Should Bosses Be Allowed to Friend Employees?

    Kerry Gorgone
    28 Jul 2014 | 9:58 am
    By Kerry Gorgone Social networking added an entirely new morass for employers to navigate. Should you permit employees to friend one another? (You don’t really have a choice.) Can you prevent it if they elect to? (Unlikely.) Can social media policies limit what they say about their workplace on social media sites like Facebook? (Not without potentially infringing employees’ right to discuss working conditions.) Can you use their social media activity as the basis for firing an employee? (Probably not a good idea.) Why Can’t We Be Friends? Employer/employee friendships, in…
  • A Social Media Contest, Cole Haan, Pinterest, and the Rules

    Gini Dietrich
    28 Jul 2014 | 3:58 am
    At last count, Pinterest had 53 million unique users a month. With all those enthusiastic pinners, you might think building a social media contest around people pinning and creating boards would be a no-brainer for  most organizations. That’s what Cole Haan thought when it launched its pin-it-to-win social media contest, which offered a $1,000 shopping spree in exchange for creating boards titled Wandering Sole. The social media contest rules were straightforward: Pin a minimum of five images from the brand’s Wandering Sole Pinterest board, add photos of your favorite places to…
  • Gin and Topics: Kid Calls 911 for Help with Homework

    Gini Dietrich
    25 Jul 2014 | 9:58 am
    By Gini Dietrich Hello, Friday. So we meet again. I was in Ft. Lauderdale this week and people kept telling me they were ready for fall. WHAT DO YOU MEAN? We just got summer a month ago (and summer is relative—it’s only 61 degrees today). Bite your tongue! I need at least three more months of outdoor cycling before I’m confined to my trainer for eternity. So everyone just chill. Please and thank you. And, on that note, I’m going out for my Friday 50…and to work on my really ugly cycling tan that prohibits me from wearing anything sleeveless. I leave you with Gin and…
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    ListFree.org

  • Wave Commercial Sector 32, Noida- a Hot Commercial Hub

    rupeshnfd
    30 Jul 2014 | 12:25 am
    Centered in Noida, No Frills Deal Realty Services Pvt. Ltd is one of the best real estate firms in India, which is helping its clients to turn their dreams of owning a house into reality. We present a number of realty options to our clients so that they get an ease in finding their dream home. We can cater to the requirements of our clients in the best possible way with the help of our professional services to them. We only deal with the property of reputed brands so that we can provide the best property to our clients in terms of size and luxury. At our company, we deal with the projects of…
  • FIFA 15 Player Ratings: FUT 14 ps4 coins making guide

    tuyuars
    30 Jul 2014 | 12:21 am
    tips and cheats for a better fifa experience Players can redeem that fut 14 ps4 coins at http://www.gold4fans.com/ code on the Playstation Store and receive a digital copy for the PS4, at a price of $10. This offer is valid until March 28, 2014. The main highlight of football world cup quarter finals this time is the missing team of defending champions Italy. They were knocked out from FIFA world cup 2010 in their groups stage itself. Next to Kaka comes a german player with the name of Ozil. In Fifa 12 Ozil should only improve from 11, where he was scrappy and awesome. Current and don’t…
  • Hedding law firm provides experienced lawyers to deal with DUI cases

    bryantknox9
    30 Jul 2014 | 12:19 am
    United States of America, 30th July 2014: Court cases are always difficult to deal with and without the help of an experienced lawyer one would always find it difficult to deal with these cases. One should always try to make it as easy as possible by contacting the best lawyer available. A good lawyer can always simplify the case for his client and get rid of the complications. One of the law firms that has been dealing with complicated cases with ease are Hedding law firm. People charged with DUI cases in Los Angeles must make sure that the lawyers whom they contact have previous experience…
  • Beverly Hills Plaza of Cosmetic Dentistry offers its professional dentistry services

    keitbowe23
    30 Jul 2014 | 12:13 am
    Beverly Hills, 30 July 2014: Teeth is one of the key elements which makes up a personality of any individual. Being one of the most used elements in our body, it is prone to get damaged and discolored over the years. Moreover, a proper oral care is highly recommended for people from time to time. There are numerous dentists who cater to the needs of people living in the Beverly Hills area. One would be aware that being a crucial part of our body it is essential that it is provided the right care from the professional himself. It can be very hard for anyone to rely on any and every dentist,…
  • Various Methods of Sheet Metal Fabrication

    4bernardberg
    30 Jul 2014 | 12:11 am
    U. S. A 30-07-2014 (http://www.enggwave.com/) Many firms use the sheet metal manufacturing for getting customized techniques and elements, which they need, for manufacturing. Each product is exclusive and so is the venture necessary for its making. However, there are some key elements, which have to be taken into account for any venture. They will figure out the high quality, protection and effectiveness of the designed product to a large degree. The sheet metal manufacturing procedure was designed many years ago. Formerly, their hands or accessories were used for the objective of fabricating…
 
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    bridgebuzz blog

  • New Survey Shows Readers Don’t Trust “Sponsored Content”

    28 Jul 2014 | 2:57 pm
    I’ll admit upfront that sponsored content has always smacked of deception to me and it’s been a pet peeve long before it became the online darling of marketers.   For those unfamiliar with the term, sponsored content is an article, video, or any other type of communication paid for by an advertiser and placed in the media along with regular content produced by journalists. It is intended to look as if it were just another story published by the media outlet. The purpose of this type of advertising, which used to be called advertorials and is referred to by some as “native…
  • Annual Boutique PR Firm Gathering's Great Food PR Case Studies

    30 Jun 2014 | 1:50 pm
    Earlier this month I was in Oregon for the annual boutique PR firm gathering of PR Boutiques International (PRBI), a professional group of about 35 boutique PR firms both around the U.S. and around the world that my agency belongs to (and which I co-founded about seven years ago). It was my first trip to Oregon, and I was impressed by the obvious livability of Portland, the great weather (yes, I know, we were lucky, since we saw none of the rain the city is well-known for), the superb restaurants and incredibly diverse farmers markets. The city is clean and beautiful, with volcanic…
  • Five Things Startups Should Expect From Their PR Firms

    27 May 2014 | 9:34 am
    Getting the word out about your startup business can be challenging. That’s where the PR professionals come in. If you’ve decided to hire a PR firm, here are five things you should expect from your newest brand advocates. Counselling and PushbackEntrepreneurs face enormous pressure to oversee everything, if not to do it themselves. PR agencies can take a big burden off your shoulders by advising you on what to focus on and what to forgo, what works and what doesn’t. As a founder, CEO, or chief marketing officer of a fledgling startup, you can get the best value from hiring a…
  • Consequences of a Public Branding Statement (Like a Tattoo)

    14 May 2014 | 1:09 pm
    When I wrote my blog post about tattoos last week [see below], I had no idea I would be pushing so many people’s buttons. In addition to comments written below the blog, I got an earful from some of the Millennials I know (including my own sons). My purpose in writing that blog post was to point out that many people do have negative attitudes about tattoos, even more so in other parts of the world than in the United States, and that those attitudes can be harmful. I don’t believe that tattoos are evil or that employers shouldn’t hire people with tattoos.  However, I do believe that…
  • Tattoos as a Branding Statement: Body Art or Body Desecration?

    6 May 2014 | 8:18 am
    Here’s a startling statistic: 40 percent of Millennials (those born after 1980) have tattoos, according to research done by Pew Research Center in 2010. That’s twice the number with tattoos in the general population. Tattoos are trendy. Harris Interactive surveyed adults in 2012 and found that 20 percent of American adults have tattoos, up from 16 percent in 2008 and 14 percent in 2003. Although Pew found that 70 percent of tattooed Millennials cover their tattoos with clothing, that means that 30 percent do not, or, multiplying by the overall percent of Millennials with tattoos, 12…
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    Solomon McCown & Blog

  • Obamacare enrollment hits 10 million…Or does it?

    25 Jul 2014 | 9:26 am
    Will we ever really know how many people gained insurance because of the Affordable Care Act? A NEJM study published this week reveals that 10.3 million Americans are newly insured because of the Affordable Care Act. The report made a splash across in the news. (See Politico, Modern Healthcare, Boston Business Journal to get an idea.) According to the study: 10.3 million previously uninsured adults gained coverage during the Affordable Care Act's first open enrollment period The uninsured rate for working-age adults fell from 21 percent in September 2013 to 16.3 percent in April 2014 The…
  • #WANTEDWEDNESDAY : Fighting Crime One Tweet at a Time

    24 Jul 2014 | 8:23 am
    In today's world, everyone is using social media to communicate. With each passing day, people and organizations are thinking of new ways to take advantage of these communication tools, especially when information needs to be shared quickly. This is where the police departments come in. Crimes that used to require long hours to investigate are now being solved through a single post on social media. Departments are using hashtags relevant to their cases, which results in direct involvement from the public. In a short period of time, people are seeing, sharing, and responding to police posts.
  • What’s in a Name? Everything.

    18 Jul 2014 | 8:41 am
    Long before you pick a great logo and color scheme for your new project, you have to come up with the name. Whether you're naming a new real estate development, restaurant or event, the name is one of the most critical components of your venture. It makes a first impression and sets the tone for your communications. In real estate, you can use a version of the property's address, like 1600 Pennsylvania Avenue or Melrose Place, or rely on descriptive words based on the location; think Charles River Park or The HighLine West Village. You can also use a name to be aspirational. If you…
  • National Development breaks ground at Sepia, the condos at Ink Block

    16 Jul 2014 | 11:25 am
    Despite the rain, SM& client National Development hosted the groundbreaking for Sepia, the condos at the Ink Block development, in the South End. Along with National Development's managing partner Ted Tye, Mayor Marty Walsh, State Representative Aaron Michlewitz, and City Councilor Bill Linehan addressed the attendees and shared their excitement over the transforming neighborhood, and how the Ink Block development is a catalyst in the revitalization of the South End. Sepia will house 83 luxury condos which will cater to a range of prospective residents who are looking to settle down in…
  • World Cup Social Media In Review

    15 Jul 2014 | 1:57 pm
    The 2014 World Cup has come to a close after a month of heartbreak and joy for the competing countries—not to mention the brands that invested time and money in developing a digital strategy around the competition. Germany is the champion on the field—did anyone emerge victorious online? Let's review: The Good: Snapchat "Rio Live" Feed: Snapchat users were surprised by a collection of Snaps from an account called "Rio Live" on Sunday. Snapchat began its steam of photos hours leading up to the match between Argentina and Germany. Snapchatters in Rio were encouraged to send their…
 
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    Maggie Patterson

  • Episode #28 – 100s of Lessons From Podcasting with Natalie Eckdahl

    Lizzie Errico
    29 Jul 2014 | 12:00 am
    Items Discussed in this Episode: Natalie’s road to her 100th episode How Natalie’s podcast has helped her networking go global Unconventional lessons Natalie has learned from her podcast guests Natalie’s all time favorite interviews The benefits of podcasting versus blogging The bond that develops between you as a podcaster and your audience How the podcasting community is not competitive as you may think, and is so supportive Getting a team in place is critical if you want to start a podcast and already have another business Natalie explains how being able to change and delegate is…
  • Practical PR: Mainstream Media Lessons

    Maggie Patterson
    24 Jul 2014 | 12:00 am
    It’s one thing to be quoted or have a guest post in your industry’s top publication, but it is entirely another to appear in a glossy magazine or top newspaper. There’s something beyond exciting about mainstream media cover that you can brag to your grandma about and post a picture of on your personal Facebook feed. Is this about vanity? Possibly. As long as you are crystal clear on what your goal is with mainstream media, I’m all for it. Too many times people have this notion that they will magically get an influx of interest because they were on the Today show for 4 minutes. Avoid…
  • Episode #27 – Crafty Social Media Lessons

    Maggie Patterson
    22 Jul 2014 | 12:00 am
    Today we have a solo episode with me sharing some of my personal experiences using secondary social media platforms to drive sales and business growth. While I spend most of my time for my business on Facebook and Twitter, for my other business teaching papercrafting and selling products, I’ve relied heavily on Pinterest and YouTube. I’m going to share some of my experiences with those platforms with some super practical tips for you. Think of this as a crafty social media lessons. Items Discussed in this Episode: My secret life playing with glitter What I really learned from social media…
  • Practical PR: Everything You Need to Know About HARO

    Maggie Patterson
    17 Jul 2014 | 12:00 am
    Let’s face it. When you are on the case looking for PR opportunities it’s like drinking from a fire hose. There’s a gajillion targets and it’s hard to know who is actually looking for stories or sources. That’s why I’m such a fan of the Help a Reporter Out (HARO) service. If you aren’t familiar with it, it’s a free service that connects sources (that’s you!) with reporters that are working on stories. It lands in your inbox three times per day, Monday to Friday with a list of opportunities that need sources. Here’s the cool thing about HARO, when done right, it can land…
  • Episode #26: Liz Azyan on Turbocharging Twitter

    Maggie Patterson
    15 Jul 2014 | 12:00 am
    We’re talking Twitter today – and guest expert Liz Azyan joins us to share her story and some amazing tips. I connected with Liz in an online group and I’m so glad I did. Items Discussed in this Episode: Why Liz gave up her PhD to become a social media consultant How Liz used Twitter to get references and find a job How impactful it can be to build a community on Twitter How Twitter is different from other social media platforms The best ways to increase the quality of your followers How to make the most of events using Twitter Top 3 Takeaways for this Episode: Use Hashtags…
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    RHetoric

  • The Communications Evolution: From Answering Machines to Hashtags

    Anna Williford
    23 Jul 2014 | 8:15 am
    While channel surfing one evening this summer, I stumbled upon a great miniseries on National Geographic – “The 80s: The Decade That Made Us” followed up by “The 90s: The Last Great Decade.” Both offered the history buff in me an overview of cultural and political milestones that I wasn’t around to experience firsthand or [...]
  • 4 Tips to Make the Most of the Daily News Cycle

    Holly Zuluaga
    14 Jul 2014 | 1:06 pm
    Keeping up on the latest headlines is a key component of a knowledgeable PR pro. It helps you stay current on what is happening in the industries you are working in, but it can also present opportunities to insert clients into trending conversations. Typically, company and product news don’t drive large news cycles, but pitching [...]
  • A Who’s Who of the Top 10 (or 11) Cybersecurity Reporters

    Jack Kantelis
    7 Jul 2014 | 11:23 am
    With topics like Heartbleed, the Target Hack and the ongoing fallout from the Edward Snowden disclosures constantly in the news, cybersecurity is a hot topic that affects consumers, businesses and government. To stay abreast of major updates, readers need reliable sources of news that they can depend on. A few weeks back, my colleague Kara [...]
  • Creative Ways to Leverage Your Network Beyond Case Studies

    Jason Poos
    30 Jun 2014 | 12:33 pm
    If you read a lot of marketing B2B blogs like I do, you know that inbound marketing, social media, and SEO could not be any hotter. These are no longer trends; they are core components of growing a modern business. However, they are mostly about reaching people who don’t know you. What about those who [...]
  • Innovative Integration of Mobile Hardware, Cloud Software with Amazon’s Firefly

    Jack Kantelis
    23 Jun 2014 | 12:38 pm
    Amazon has consistently proven that it is one of the leading innovators in the internet economy (having announced last year that it would start delivering packages via drone soon.) Now, Amazon has set its sights on another vertical – the smartphone market, with the recent release of the Fire Phone. The phone offers a number [...]
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    (W)right On Communications » (W)right On Target Blog

  • 12 Tips to Network Like a Boss

    Molly Borchers
    23 Jul 2014 | 9:01 am
    When I was a bright-eyed 22-year-old college graduate, I emailed my resume to hundreds of companies hoping to break into public relations. I landed a job at the only PR firm that called to interview me because I knew someone who worked there. Years later when I was freelancing, my network helped me pay the […]
  • (W)right On Communications Backs Public Agency Otay Water District

    Vince Derama
    10 Jul 2014 | 9:53 am
    July 10, 2014 — With the drought being a serious concern in California, water conservation is of vital importance. In addition to having provided hundreds of thousands of San Diegans with water through its 58 year span, the Otay Water District looks to combat the drought by encouraging reduced and efficient water usage. The team […]
  • The Next Big Social Media Platform

    Chancelor Shay
    9 Jul 2014 | 8:52 am
    In a recent discussion about opportunities to engage a lackadaisical customer base, a client asked, “What are the kids using these days?” Regarding social media, it’s something we hear often. Sometimes the question is “what’s the next Facebook,” or, “are people still getting information from (insert name of platform),” but at the heart of the […]
  • Communication Changes, Constantly

    Grant Wright
    2 Jul 2014 | 3:55 pm
    At (W)right On, we pride ourselves on being at the forefront of good communication practices. Had the agency been around in the 50’s – 90’s, things would have been easier – there was stability and relative predictability. There were also far fewer communication channels (e.g. in TV, radio and print), journalistic work wasn’t executed at […]
  • When Bros Pin: How Men Use One of the Web’s Favorite Social Networks

    Erica Schlesinger
    25 Jun 2014 | 9:45 am
    At first glance, it’s obvious why Pinterest is a beloved pastime of the women of the world. You can’t scroll through more than a few pins without seeing tasty baked goods, cute animals, fashion, hair, nails, art projects… you get the idea. I admit that my friends and I have begun multiple conversations with, “guess […]
 
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