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  • 3 trends shaping public relations measurement standards

    Digital Park
    Sandra Fine
    12 Nov 2014 | 5:56 am
    I recently attended the fourth Measurement Summit and Conclave, a meeting of 50 thought leaders, academics, researchers and just plain “measurati”. Organized by the Institute for Public Relations Measurement Commission, the group convenes annually to help set industry standards and discuss the future of measurement in public relations. I’ve previously written about how the Barcelona principles guide the standards for measurement metrics, such as mentions, impressions, engagement and awareness. The purpose is to ensure all practitioners speak with one voice. The standards…
  • Infographic: Why Are People So Bad at Media Pitching?

    PR News
    Brian Greene
    20 Nov 2014 | 1:21 pm
    Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach. | MORE »The post Infographic: Why Are People So Bad at Media Pitching? appeared first on PR News.
  • 11 steps to pitch journalists and influencers

    Manage your PR & media relations
    lorenzo-grandi
    17 Nov 2014 | 2:00 am
    How do you get press as an early-stage company? What steps will make you get covered by your favourite journalists and media outlets? Unfortunately, there’s no silver bullet and you need to do some homework and spend time on these tasks. Here’s a step-by-step guide you can follow to keep up with influencers, run your media relations and pitch successfully. Read the full Online PR for Startups guide. 1. Get your story straight Startups’ assets usually considered as news are: company launches, product launches, fundraising events, acquisitions, milestones, data insights,…
  • Customer Experience Happens To You Not Because of You…But It Doesn’t Have to Be That Way

    Brian Solis
    Brian Solis
    20 Nov 2014 | 8:51 am
      Earlier this year, I was asked to write the foreword for a new book focused on experience marketing and CX. The opportunity appeared while I was in the throes of researching and writing my (not yet announced) book. As hard as it was to pull away from it, I must admit that it was a welcome distraction. So, I stopped what I was doing and read the manuscript for Connect: How to Use Data and Experience Marketing to Create Lifetime Customers by Lars Birkholm Petersen, Ron Person, Christopher Nash. As usual, the deal was that I would be allowed to publish the foreword upon the release of the…
  • Mike Nichols’ Career Offers Lessons for All Communicators

    PR News
    Richard Brownell
    21 Nov 2014 | 12:10 pm
    Mike Nichols' career is one for people of all backgrounds to admire. Communicators in specific can look to his work and draw some important lessons. | MORE »The post Mike Nichols’ Career Offers Lessons for All Communicators appeared first on PR News.
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    Brian Solis

  • Customer Experience Happens To You Not Because of You…But It Doesn’t Have to Be That Way

    Brian Solis
    20 Nov 2014 | 8:51 am
      Earlier this year, I was asked to write the foreword for a new book focused on experience marketing and CX. The opportunity appeared while I was in the throes of researching and writing my (not yet announced) book. As hard as it was to pull away from it, I must admit that it was a welcome distraction. So, I stopped what I was doing and read the manuscript for Connect: How to Use Data and Experience Marketing to Create Lifetime Customers by Lars Birkholm Petersen, Ron Person, Christopher Nash. As usual, the deal was that I would be allowed to publish the foreword upon the release of the…
  • Spotify, Taylor Swift and The Music Industry’s Missed Opportunity

    Guest Author
    17 Nov 2014 | 7:02 am
    Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. If you have any connection to the music biz, it’s been hard to ignore story after story of the pull out of Taylor Swift’s catalog from Spotify. As a music publisher, I have to say that I too share all of the frustrations that both Swift and Big Machine’s, Scott Borchetta have with the bad royalty structure that exists with regard to streaming music. Spotify is not alone in this and certainly not the worst player by far (some could point to Pandora for…
  • Digital Transformation is About Empathy First and Technology Second

    Brian Solis
    10 Nov 2014 | 1:47 pm
    Every day, there’s seemingly yet another disruptive trend that emerges out of nowhere which affects consumer behavior and the future of everything along with it. Many of you already follow some of the most notable trends disrupting markets today and I know you’re devising new strategies as a result in order to compete in these ever shifting markets. - Real Time - Social Media- Mobile - Sharing Economy - Peer-to-Peer Economy - Maker Economy - Internet of Things - Crowd Funding/Lending This wheel of disruption keeps turning and the Butterfly Effect it unleashes with each revolution…
  • Curate This! We are the Network Now

    Brian Solis
    5 Nov 2014 | 9:06 am
    My good friend Steve Rosenbaum released his new book, “Curate This,” to help us learn the ins and outs content curation. This is his second book and also the second time I’ve had the privilege to write his foreword. In fact, this time around, I wrote two. I’d like to share the first with you here. I’m sure I’ll publish the second at some point in the near future. and I wanted to share it with you I’ve known Steve Rosenbaum since the mid 2000s. We’ve worked together and over the years, we’ve grown to become great friends. Before we met in the real…
  • The Sophisticated Marketer’s Guide to Thought Leadership

    Brian Solis
    3 Nov 2014 | 9:03 am
    LinkedIn and I have worked on several research projects together over the years ranging from the future of Native Advertising (private) to the state of Relationship Economics.  Now, we banded together once again to explore the art and science of thought leadership. Although this time, I was on the contributing side of the research project and Jason Miller, LinkedIn’s senior manager of content marketing, was the lead. Thought leadership is one of those things that’s easier to talk about than it is to achieve. I see it as a state, something earned, and not necessarily something you…
 
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    PR News

  • Mike Nichols’ Career Offers Lessons for All Communicators

    Richard Brownell
    21 Nov 2014 | 12:10 pm
    Mike Nichols' career is one for people of all backgrounds to admire. Communicators in specific can look to his work and draw some important lessons. | MORE »The post Mike Nichols’ Career Offers Lessons for All Communicators appeared first on PR News.
  • Computer Engineer Barbie Needs Men to Fix Her Computer Problems

    Brian Greene
    21 Nov 2014 | 8:27 am
    The "I Can Be" series of Barbie dolls and books, which is designed to focus on female empowerment, is the latest Barbie product to spark outrage. | MORE »The post Computer Engineer Barbie Needs Men to Fix Her Computer Problems appeared first on PR News.
  • Infographic: Why Are People So Bad at Media Pitching?

    Brian Greene
    20 Nov 2014 | 1:21 pm
    Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach. | MORE »The post Infographic: Why Are People So Bad at Media Pitching? appeared first on PR News.
  • 5 Tips for Creating a Measurement Dashboard That Proves and Improves Your Strategy

    Richard Brownell
    20 Nov 2014 | 10:46 am
    PR measurement has the potential to be overwhelming and complex, but this can be avoided by collecting the right data and shaping your reports to the needs of your audience. | MORE »The post 5 Tips for Creating a Measurement Dashboard That Proves and Improves Your Strategy appeared first on PR News.
  • Buffalo Bills Mobilize Community for Stadium Snow Removal

    Mark Renfree
    20 Nov 2014 | 8:51 am
    With Buffalo’s home stadium buried in snow and Sunday’s game in jeopardy, the Bills have decided to reach out to local fans for help. | MORE »The post Buffalo Bills Mobilize Community for Stadium Snow Removal appeared first on PR News.
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    PR News

  • Mike Nichols’ Career Offers Lessons for All Communicators

    Richard Brownell
    21 Nov 2014 | 12:10 pm
    Mike Nichols' career is one for people of all backgrounds to admire. Communicators in specific can look to his work and draw some important lessons. | MORE »The post Mike Nichols’ Career Offers Lessons for All Communicators appeared first on PR News.
  • Computer Engineer Barbie Needs Men to Fix Her Computer Problems

    Brian Greene
    21 Nov 2014 | 8:27 am
    The "I Can Be" series of Barbie dolls and books, which is designed to focus on female empowerment, is the latest Barbie product to spark outrage. | MORE »The post Computer Engineer Barbie Needs Men to Fix Her Computer Problems appeared first on PR News.
  • Infographic: Why Are People So Bad at Media Pitching?

    Brian Greene
    20 Nov 2014 | 1:21 pm
    Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach. | MORE »The post Infographic: Why Are People So Bad at Media Pitching? appeared first on PR News.
  • 5 Tips for Creating a Measurement Dashboard That Proves and Improves Your Strategy

    Richard Brownell
    20 Nov 2014 | 10:46 am
    PR measurement has the potential to be overwhelming and complex, but this can be avoided by collecting the right data and shaping your reports to the needs of your audience. | MORE »The post 5 Tips for Creating a Measurement Dashboard That Proves and Improves Your Strategy appeared first on PR News.
  • Buffalo Bills Mobilize Community for Stadium Snow Removal

    Mark Renfree
    20 Nov 2014 | 8:51 am
    With Buffalo’s home stadium buried in snow and Sunday’s game in jeopardy, the Bills have decided to reach out to local fans for help. | MORE »The post Buffalo Bills Mobilize Community for Stadium Snow Removal appeared first on PR News.
 
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    PRSA Tactics and The Strategist Online

  • Uber’s Flailing Attempt to Recover in Wake of Scandal

    19 Nov 2014 | 9:00 pm
    Uber has gone into crisis mode after its senior vice president, Emil Michael, made the suggestion to hire researchers to dig into the private lives of journalists who have criticized the company. But according to Fortune’s Brett Arends, the taxi-service company’s efforts to bounce back have gone amiss.
  • Midterm Elections Showed Limits of ‘Big Data’

    11 Nov 2014 | 9:00 pm
    Despite hoopla over the role of so-called “big data” in marketing and politics, the techniques for gathering and analyzing huge amounts of consumer and voter information might not have helped much in this year’s midterm elections.
  • Good Planning Can Improve Effectiveness of Donating to Disaster Relief

    10 Nov 2014 | 9:00 pm
    In the social media era, charity begins the moment disaster strikes. But impromptu pleas for aid can create pitfalls for well-meaning philanthropists, The Wall Street Journal reported in a Nov. 9 article.
  • An Exclusive Q-and-A with Polly LaBarre

    4 Nov 2014 | 9:00 pm
    Following her General Session at the PRSA International Conference on Oct. 13, Fast Company co-founder Polly LaBarre spoke with Tactics Managing Editor Amy Jacques.
  • An Exclusive Q-and-A With Walter Isaacson

    4 Nov 2014 | 9:00 pm
    Following his General Session keynote at the PRSA International Conference on Oct. 12, Walter Isaacson spoke with Tactics Editor-in-Chief John Elsasser.
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    360 Public Relations » Blog

  • Turning Brand Acquaintances into Brand Advocates

    Caroline Pierce
    10 Nov 2014 | 10:17 am
    Earlier this year, 360PR initiated an ambassador program for tommee tippee, the #1 UK infant and toddler feeding brand that’s just entering its preschool years here in the U.S. To dial-up mom-to-mom recommendations, 360PR created the Tommee Mommees. This newly minted network of influencer-moms has effectively inserted the tommee tippee brand into the online parenting […] The post Turning Brand Acquaintances into Brand Advocates appeared first on 360 Public Relations.
  • Engaging Moms: From Jewel to Apps Mom and Dad Share

    Caroline Pierce
    10 Nov 2014 | 9:59 am
    The M2Moms conference is always a great event, with fresh research, case studies and actionable insights – and this year was no exception. Topics ranged from engaging mom advocates to generate peer-to-peer recommendations, to leveraging mom-created content for native advertising. Grammy-winner Jewel was in the house discussing brands she’s partnered with, including Fisher-Price with whom […] The post Engaging Moms: From Jewel to Apps Mom and Dad Share appeared first on 360 Public Relations.
  • PRSA Boston’s The Digital Agency

    Kyle Bishop
    17 Jul 2014 | 1:50 pm
    An inside look at how agencies manage the digital world More digital work is the norm for PR agencies big and small these days. From content & community management for social channels to responsive web design, as the digital space grows, so do the number of digital specialists and services being provided by agencies. This […] The post PRSA Boston’s The Digital Agency appeared first on 360 Public Relations.
  • Social Success – and ‘Crossroads’ – at #PRSABos Social Summit

    Brittany Bang
    27 Jun 2014 | 10:15 am
    I was excited to attend the recent Social Media Summit hosted by the Boston PRSA chapter at Bentley University. The summit kicked off with keynote speaker Victor Lee from Hasbro, who captivated the audience with his passion, enthusiasm, and candid reminders that social media has completely upended the way we used to do things. Lee […] The post Social Success – and ‘Crossroads’ – at #PRSABos Social Summit appeared first on 360 Public Relations.
  • Learnings from PROI Global Meeting – A Snapshot of Social Media in China

    Michael Rush
    2 Jun 2014 | 8:54 am
    I’m just back from representing 360PR at the PROI Worldwide 44th Annual Meeting in Hong Kong, a summit with our global partners – 60 leading independent PR agencies across more than 100 cities in 50+ countries.  One of the most eye-opening seminars was “An Introduction to Digital/Social Media in China” led by Arthur Hagopian, digital director […] The post Learnings from PROI Global Meeting – A Snapshot of Social Media in China appeared first on 360 Public Relations.
 
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    social@ogilvy

  • Getting to Know Fergus Hay, Managing Director Social@Ogilvy APAC

    Social@Ogilvy
    20 Nov 2014 | 7:28 am
    Earlier this year, Social@Ogilvy APAC welcomed Fergus Hay as the new Regional Managing Director. An Ogilvy & Mather veteran formerly based in the New York and Chicago offices, he is excited about his move to Hong Kong and to work on growing the business across Asia. Fergus’ previous experience spans multiple continents and some of the largest global brands, including Coca Cola and SC Johnson. In fact, he led the international part of the SC Johnson pitch in 2011 that won Ogilvy & Mather the sizable integrated account spanning 11 countries. Fergus is passionate about the power of…
  • Is Facebook Alienating Brands?

    Melanie Taylor
    19 Nov 2014 | 9:10 am
    Late last Friday, Facebook announced that starting in January any promotional posts from brands would receive zero organic reach. So if your brand is hosting a sweepstakes or driving customers to a sale or asking users to install an app, you need to be prepared to pay your way into your fans’ News Feeds. The press used a clever picture of Facebook COO, Sheryl Sandberg, shrugging her shoulders as if to say “sorry, not sorry” – but in reality, this has been trending this way for months. Social@Ogilvy released a study earlier this year showing that organic post reach had declined…
  • Data-Inspired CMO: If Social Drives 2-16x More Sales Than Expected, What’s the Rethink on Marketing Strategy?

    Irfan Kamal
    18 Nov 2014 | 9:33 am
    To adapt Geoffrey Moore’s disruption model, one could argue that “data” is well on its way to crossing the chasm.  There’s an explosion of data available to marketers and its use in inspiring better marketing decisions is increasing dramatically. One recent example of data use is in the area of trying to make sense of social ROI, to help optimize marketing spend and mix.  With social spend growing rapidly every year (projected to reach over 20% of marketer budgets within a few years), it’s critically important to ensure there’s concrete value captured…
  • Social Matters 2014 Presentation Recap

    Social@Ogilvy
    17 Nov 2014 | 11:02 am
    Written by Candace Ngok, Regional Digital Strategist at Social@Ogilvy Hong Kong.  This year’s Social Matters Hong Kong took place at the height of the Occupy Central movement, making the topic of how social media matters taking centre stage more fitting than ever. The story so far: what we learned at Social Matters The event kicked off with Zach King talking about how he made it as a globally renowned Vine star. At the start of his talk, he shares his latest video on Instagram – a 15-second Instavideo he made just the night before in Hong Kong. 19 minutes in, he takes his phone out of…
  • Little Tweets, Big Data

    Kristy Kline
    17 Nov 2014 | 8:39 am
    IBM and Twitter have recently announced a ground breaking collaboration that will forever change how we interpret social data. This partnership will allow all data streams from Twitter to be fed into IBM’s cloud-based analytics, customer engagement platforms and consulting services, thus creating a new class of data. Businesses will now be able to gather and organize the millions of tweets that go out daily on the social platform, expressing users’ every thought, want, interest and opinion on endless topics. This provides marketers with a powerful new perspective on consumer…
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    A PR Guy's Musings - Stuart Bruce

  • Future of PR and social media for International Air Transport Association crisis communications conference

    Stuart Bruce
    30 Oct 2014 | 5:34 am
    Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) Donald Steel This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. This is ‘roughly’ the speech I gave in that I spoke mainly without notes, but based on this text I’d prepared: Good morning. And thank you Aaron for that fascinating insight into how social media has changed journalism. I’d just like…
  • Should your C-suite tweet? Maybe!

    Stuart Bruce
    30 Sep 2014 | 8:41 am
    ‘Should the C-suite tweet?’ was the question at the recent CIPR Corporate and Finance’s group seminar. The unequivocal answer from the panel of experts was maybe! The expert PR panel was made up of: Stuart Jackson, former director, CEO Office, EE, now CEO and founder of UP communications Jon Sellors, RSA Group, UK head of media relations Oliver Smith, technology, media and telecoms reporter, City AM Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life There’s a good reason why the panel agreed that the answer was…
  • The economics of reputation toolkit

    Stuart Bruce
    31 Jul 2014 | 4:59 am
    Tony Langham, CEO Lansons, Vice Chair PRCA Council The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and academics and was led by Tony Langham of Lansons Communications. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation? Why has reputation become a critical issue? How is reputation created? How does reputation create value? How can reputation be measured? Sited on the PRCA’s newly-relaunched Insight webpages, the…
  • Blogging is dead: just 36% of internet users write blogs

    Stuart Bruce
    16 Jul 2014 | 11:01 am
    Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. According to GWI that’s 545 million people across the 32 countries that GWI researched. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). Other popular topics are ‘my personal life’, travel/places, food/restaurants/cooking, work life/job, online services/applications, environmental issues and personal health…
  • PR and social media set for continued growth

    Stuart Bruce
    15 Jul 2014 | 4:19 am
    Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. The FT says: “The social media result is particularly striking given that some companies have had high-profile failures in this area. For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its…
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    CustomScoop's Media Bullseye

  • Media Bullseye Roundtable 2014.21 with Guest Co-Host Doug Haslam

    Chip Griffin
    19 Nov 2014 | 5:28 am
    In this episode of the Roundtable, I’m joined by Doug Haslam of Stone Temple Consulting to discuss three topics: — YouTube’s advice to brands and marketers to focus on consistent video content rather than rolling the dice on viral attempts. — Recent social media marketing attempts that backfired for Dr. Oz, Bill Cosby, and the New England Patriots. — The expansion of PR agencies through acquiring non-PR entities or building out products to sell in addition to traditional services. http://blog.customscoop.com/wp-content/uploads/2014/11/mbr-2014-21.mp3 Get this…
  • 51 Communications and Public Relations Jobs Available Now

    Chip Griffin
    18 Nov 2014 | 4:11 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to my free Sunday night email. Academia/Government Associate Director for Multimedia Communications, Arcadia University, Glenside, PA Policy Advisor (scroll to find or Job ID: 26312), DC Homeland Security & Emergency Management Agency, Washington, DC – apply by Nov. 21 Associate Director of…
  • If CNN can use Skype for video, why can’t you?

    Chip Griffin
    13 Nov 2014 | 5:00 am
    I frequently talk to people who seem scared to explore video content because they think it’s too difficult or too expensive. When I suggest using a cell phone camera or Skype video chat or a Google Hangout, they balk at the quality. Yet if you turn on CNN or other cable news channels today, it’s quite common to see interviews conducted over webcams. Sometimes we even see grainy video from cameras over cellular connections. Some of this occurs when there’s breaking news and any imagery of the event is better than nothing. But it’s increasingly common for CNN and others to have…
  • The value of podcasting as a networking and business development tool

    Chip Griffin
    12 Nov 2014 | 4:51 am
    I jumped into podcasting very early. In fact, I started publishing online audio before the iPod even existed. It’s a medium that I really enjoy and have found to be beneficial to me professionally. I’m not alone in seeing the benefits of these online audio shows. An article several weeks ago in the Washington Post suggests that podcasts are doing quite well these days. Most people think about podcasting in terms of being a content tool — a way to express ideas and build an audience of listeners. That’s how I got started. My first online audio contributions were to Ken…
  • Media Bullseye Roundtable 2014.20 with Guest Co-Host Chuck Hester

    Chip Griffin
    11 Nov 2014 | 1:28 pm
    In this episode of the Roundtable, I’m joined by Chuck Hester to discuss three topics: — The role of print publications in the modern media mix. — The notion that everything in PR can be measured, but not not everything should be measured (based on a post by Christopher S. Penn on the SHIFT Communications blog). — The suggestion that LinkedIn could compete with Salesforce as a CRM tool. http://blog.customscoop.com/wp-content/uploads/2014/11/mbr-2014-20.mp3 Get this podcast: Download the MP3 file (33.0MB, 34:20) Read the transcript Get the show on iTunes Subscribe to…
 
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    Social Media PR Blog Feed

  • Facebook Page Changes Will Force Move to More Quality Content

    Steve Mullen
    18 Nov 2014 | 12:13 pm
    Social Media Managers for brands across the world are evaluating their strategies right now, as Facebook recently dropped a bomb that will change how some are doing business on the world’s largest social media site. The move, which was posted on Facebook’s news blog, will cut some social media marketers off at the knees, and will force all of us who manage business Facebook pages to pause before posting.  In that blog post, we are told that Facebook will make sure fewer people see the following types of posts: Posts that solely push people to buy a product or install an app…
  • EndGame PR Helps Launch New Behavior Analysis Website

    Steve Mullen
    17 Oct 2014 | 6:51 am
    EndGame PR is happy to announce the completion and launch of an all new website for the Virginia Association for Behavior Analysis (VABA). The organization’s mission is to promote and support the practice, research and dissemination of behavior analysis throughout the Commonwealth of Virginia. Until recently, however, its website was not up to snuff. EndGame PR built a dynamic new home on the web for VABA, which includes a member’s only section, a membership management module, the ability to collect dues from members, a jobs page, a rotating banner on the front page, a news blog…
  • Foursquare Launches Swarm, and Kills the Fun of Checking In

    Steve Mullen
    22 May 2014 | 7:07 am
    Foursquare and the all new Swarm All good things must come to an end.  We’ve slowly seen Facebook become less fun, Twitter is too crowded to keep straight, and Google+ … well, it was never all that good to begin with.  The latest example of good things coming to an end is the changes that have come to Foursquare. Foursquare was launched in 2009 as a way to tell your friends where you are.  Not only could you see where the best party or happening bar was located, you could also compete with your friends for points and mayorships.  For each check-in, you received a number of…
  • Is News Release Distribution for SEO Dead?

    Steve Mullen
    26 Sep 2013 | 9:09 am
    The days of pseudo-news releases that are purely SEO tools are dead and should be buried. The public relations and SEO PR worlds are still reeling a bit after the big changes that came in Google’s latest algorithm update, dubbed Penguin 2.0.   Simply put, they have changed the role of the news release, or at least altered it once again. For years, many (including myself) have advocated the use of news release distribution as a search engine optimization (SEO) tool.  The strategy was that by embedding links and sending releases out via distribution networks like PRWeb,…
  • 5 Ways to Engage And Grow Your Facebook Audience

    Steve Mullen
    1 Aug 2013 | 8:48 am
    If you manage a Facebook Page for your business or organization, you’ve surely noticed that not all of the people who “liked” your page see every update.  Even taking away the fact that not everyone is on Facebook on any given day when you post, the amount of people who have your update show up in their news feed can be as low as one percent of your total fan base or even less.  You can thank Facebook’s drive for more advertisers for that.  What can help boost that number, however, is engagement.  It’s a fact that if more people “like” or comment…
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    Online Public Relations Thoughts

  • When Satire Is News

    Jim Horton
    21 Nov 2014 | 5:26 am
    Two studies have shown that TV satire shows are better in informing the public than the news media.  Certainly, the John Oliver take-down of the Miss America pageant is a brilliant piece of reportage deserving a news award.  What does this say to PR practitioners?  Not much unfortunately.  The satire shows are designed to plunge a knife into the heart of a problem and to twist it viciously for laughs.  It is laugher that educates and is a reminder to the viewer of the event or personage.  There aren't many occasions in which PR would deliberately set…
  • Propaganda

    Jim Horton
    20 Nov 2014 | 4:53 am
    Having spent time recently in another country, it is easy to understand how news coverage shifts to the biases of the reading public.  But this is an extreme.  Through control of the media, Russians are being told what to believe and how.  There is no diversity of viewpoint.  Russian TV follows the orders of Putin and provides the images that Putin wants to convince citizens that he is in the right.  As the article states, he is playing an emotional game and appealing to the base instincts of Russians to convince them that there were no soldiers or tanks in Eastern…
  • Arrogance

    Jim Horton
    19 Nov 2014 | 5:23 am
    Despite efforts to protect free speech in a democracy, there are those who believe they can control it.  Consider this fellow.   He believes that by digging dirt on journalists he can control what they write.  His arrogance is astounding but understandable.  He comes out of a business environment where control is everything, and he believes he can direct the media to report as he wishes.  Those who don't he will seek to destroy.  That is the mind of a dictator.  There is no place for such arrogance in a free-speech society, and the criticism that…
  • The Mind Of A Terrorist

    Jim Horton
    18 Nov 2014 | 5:03 am
    It is instructive to put oneself in the mind of a terrorist who decapitates victims and boasts about it. He is engaged in an act of negatived publicity, of inculcating fear in the minds of many.  By ignoring the conventions of war and of democratic countries, the terrorist pursues victory in any way he can, no matter how brutal.  The response of the US to the beheading was right.  The US won't be intimidated and will double-down in its efforts to wipe terrorists from the earth.  The terrorists have a distorted vision of power.  They know what they know and…
  • A Positive Raid

    Jim Horton
    17 Nov 2014 | 5:06 am
    The federal government conducted surprise inspections of the National Football League medical staff on Sunday to see if doctors were carrying illegal prescriptions with them.  Contrary to what one might think, if the physicians were clean, the PR from the raid would be positive, and it would bolster the NFL's contention that it is hewing to the law.  This, however, doesn't apply to the players themselves and what they might be taking privately.  Football is a brutal sport measured in injuries large and small.  Tape and padding cannot protect ribs, knees and ankles from…
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    wiredPRworkswiredPRworks

  • Picture This: 12.5 Image Strategy Tips for PR Pros

    Barbara Rozgonyi
    7 Nov 2014 | 5:31 am
    It’s no secret that everyone loves pictures, but did you know . . . 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 12 Ways to Use The ART of Engagement via Brian Solis

    Barbara Rozgonyi
    6 Nov 2014 | 6:00 am
    I’m a big Brian Solis fan. Because Brian always delivers an inspiring and informative message, like social media is sociology, not technology, I take advantage of every opportunity I have to hear... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Meeting and Event Pros Engage to Excel at MPI EdCon2014 on 11/20

    Barbara Rozgonyi
    5 Nov 2014 | 6:19 pm
    Are you a meeting planner – or a meeting supplier – in the Chicago area who’s looking to learn, network and advance your business or career? Then, you won’t want to miss the Meeting Professionals... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • G2 Crowd GridScape Engages Dreamforce Event Attendees and the Media

    Barbara Rozgonyi
    30 Oct 2014 | 4:52 am
    Heading to a trade show soon? You can make the most of your few short hours in the exhibit hall by creating a concept that engages attendees and the media. Thanks to Daniel Honigman of G2 Crowd for... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Spooky Stories that Haunt Meeting Planners

    Barbara Rozgonyi
    29 Oct 2014 | 5:21 am
    In the spirit of Halloween, it’s time to take a trip through a Haunted Meeting at an Eerie Event. Thanks to MPI Chicago for running this story. If you’re like me, you don’t like haunted houses, but... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Holtz Communications + Technology | Blog

  • Friday Wrap #128: Webcams hacked, pay via Snapchat, Pinterest mans up, confidence trumps reputation

    shel@holtz.com
    21 Nov 2014 | 9:11 am
    Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow. News Your private webcam isn’t so private—Leveraging a vulnerability in private webcams—the fact that a lot of people don’t reset the default password—a Russian website is streaming the video from thousands of such cameras from around the world. A lot of the cameras affected are…
  • A new step for every strategic communication plan

    shel@holtz.com
    18 Nov 2014 | 8:48 am
    Note: This is my first effort with Microsoft’s new online publishing tool, Sway. What do you think?
  • The Hobson & Holtz Report - Podcast #782: November 17, 2014

    shel@holtz.com
    17 Nov 2014 | 6:33 am
    Intro: FIR is listed in a new search engine for marketing podcasts launched by Jay Baer; Quick News: Is Google Glass’ future clouded as some early believers lose faith?, beware of “domain laundering”, is YouTube the new television?, troubling results from the popular Serial podcast; Ragan promo; News That Fits: Twitter and Dr Oz, Victoria’s Secret, New England Patriots, Bill Cosby, Calvin Klein… why does nobody ever ask beforehand, “What could go wrong?”; Dan York’s Tech Report, recorded from a plane at Honolulu airport; latest Pew research…
  • FIR Interview: Philip Young, Project NEMO, on Digital Naturals

    shel@holtz.com
    16 Nov 2014 | 7:28 am
    With every passing day, the distinction between online and offline becomes more obscure, says Philip Young as he explains his thinking behind ‘Digital Naturals,’ the topic of conversation with FIR co-host Neville Hobson in this FIR Interview, recorded in November 2014. Today, Young says, nearly all of us have some digital competence. “We are becoming Digital Naturals, routinely using an array of online tools in our daily lives, even if few of us are completely comfortable in this new environment.” Young believes the phrase ‘digital natural’ is a far more…
  • Friday Wrap #127: Twitter’s Instant Timeline, fakery for a cause, and way too much Facebook news

    shel@holtz.com
    14 Nov 2014 | 5:04 am
    Welcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow. News Instant Timeline will provide a Twitter feed to visitors who aren’t logged in—Up until now, if you don’t have a Twitter account and haven’t followed anybody, there’s nothing to see in your stream. Instant Timeline will change that, displaying a feed of tweets that provide an…
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    Denver PR Blog

  • Great Moments in Social Media

    Jeremy Story
    14 Nov 2014 | 8:29 am
    Example 1A of why you should never automate your social media content.
  • DStreet Wins Tech Client

    Jeremy Story
    5 Nov 2014 | 9:35 am
    Wireless product development solutions and services company LSR has retained DStreet to launch the company’s new TiWiConnect platform. TiWiConnect is an end-to-end Internet of Things (IoT) solution for connecting devices to a cloud server.
  • Voca Adds Three New Clients

    Jeremy Story
    4 Nov 2014 | 9:30 am
    VOCA PR has added three new clients: GoBreck, the Colorado Wine Industry Development Board and Katasi, a Boulder-based start-up developing a network-level solution to the epidemic of distracted driving/texting while driving.
  • Barefoot PR Celebrates Four Years

    Jeremy Story
    3 Nov 2014 | 10:59 am
    Congratulations to the Barefoot PR team, which just celebrated the firm’s fourth anniversary.
  • Linhart Promotes One, Hires One

    Jeremy Story
    3 Nov 2014 | 9:22 am
    Linhart PR has promoted Danielle Feldman to account director and hired Amber DiGiallonardo as an account associate. Feldman joined Linhart PR from Edelman in Chicago in 2011 and works with consumer brand clients such as Ancient Harvest and DSM. Prior to joining Linhart, DiGiallonardo was part of the firm’s JumpStart internship program and was a PR director for a local event production company.
 
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    Shonali Burke Consulting, Inc.

  • Lessons in Silence from my Grandfather

    Shonali Burke
    21 Nov 2014 | 5:00 am
    Today would have been my grandfather’s birthday (I’ve written about him before). Even though he passed away 11 years ago, I still miss him. I suppose you never really “get over” the loss of those you love, you just get used to not having your insides turn upside down every time you think about them. It’s taken me a while to realize it, but my granddad gave me lessons in silence I wish I’d taken to heart much, much earlier. As I’ve written earlier, my granddad was the strong, silent type. My grandma more than made up for this… probably why…
  • Monday Roundup: Business Best Practices

    Shonali Burke
    17 Nov 2014 | 5:00 am
    Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp. This week’s roundup features seven posts from around the web that focus on business best practices. Image: Sung Ming Whang via Flickr, CC 4.0 1. The Psychology of Pricing Why: Do you want to know how to price your products more effectively? In this post for Tuts+,  Andrew Blackman explores why paying a little attention to the details of pricing could make a big difference to your bottom line. 2. Before You Respond to…
  • Is it Shortsighted Not to Host Your Own Blog?

    Shonali Burke
    14 Nov 2014 | 5:00 am
    Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” You’re reading this blog on a business website, so you already know what my answer is. However, let’s examine this a little more closely. Why do people ask whether or not you should host your own blog? Usually, two reasons: 1. There are several platforms that want you to produce long-form content on their sites. Facebook, LinkedIn, Quora, Medium … the list goes on. Some of these come with built-in networks;…
  • Monday Roundup: Blogging for Veterans

    Shonali Burke
    10 Nov 2014 | 5:00 am
    Seeing as how tomorrow’s Veterans Day, I thought for today, we’d focus our roundup on content from blogging veterans; what it’s like, what their tips are, and how they keep going. WUL is coming up on five years (five! FIVE!), and I remember how, when I was just getting started blogging, I wondered how people could keep at it for years and years and years. I guess this is how. 1. Had your content stolen? Get over it. Why: This is something you’re going to run into if you’ve been publishing content online for a while. This is an interesting POV from Alisa…
  • Three Keys to Blueprinting Your Social PR Strategy

    Shonali Burke
    7 Nov 2014 | 5:00 am
    Last week, we spent two days on-site with a new client for a series of discovery meetings. (I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. As I was going through my notes, and organizing tasks and to-dos in Asana, I realized sharing how we go about blueprinting – our process of researching and developing – a strategy might be helpful to you. So here…
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • PR Jobs of the Week

    21 Nov 2014 | 1:28 pm
    PR and communications jobs listed this week on odwyerpr.com. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • PR Links of the Day

    21 Nov 2014 | 1:23 pm
    Social The CEO apology, in 14 tweets (Wash Post)  Sports Suspended NFL running back gives mea culpa interview to USA Today (USAT)  Crisis Uber's latest flap is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Asher Graduates PR Job at OSU

    21 Nov 2014 | 11:55 am
    Herb Asher, senior VP-government affairs at Ohio State University, is stepping down Jan. 30. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Cunningham Takes IR Reins at Alere Amid Investor Pressure

    21 Nov 2014 | 10:20 am
    Veteran corporate communications and IR exec Julie Cunningham has moved to $3B, publicly traded diagnostic device maker Alere as VP of IR. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Mayor de Blasio's PR Blind Spot

    21 Nov 2014 | 10:04 am
    The saga of a media-battered aide reveals a blind spot for New York Mayor Bill de Blasio that threatens to plague his mayoralty; namely, his lack of understanding or respect for the value of PR. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Shankman Blog

  • Uber is quickly becoming the Ronald Miller of the crowd economy (and killing itself in the process)

    18 Nov 2014 | 6:25 pm
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?For those not familiar with the title, Ronald Miller was a character played by Patrick Dempsey in the 1980s teen movie “Can’t Buy Me Love.” In it, Miller, a complete nerd, through both luck and money, wound up dating the coolest girl in high school, thus skyrocketing his popularity. Unfortunately, he started believing that he was really that cool, and it cost him his popularity, his fame, and the love of this life. Of course, this being an 80s movie, he realized the error of his ways,…
  • No I won't subject my audience to your bullshit, so stop asking.

    12 Nov 2014 | 6:06 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?One of the more annoying things about going off the grid for thee days to hang with Penguins and Elephant Seals is that when you come back on the grid, you have to deal with the barrage of emails. I noticed something interesting as I was going through them, though – I had fourteen emails asking if I would share some bullshit with my audience, if I’d send a tweet about something on someone’s behalf, if I’d post about something on Facebook, someone even went so far as to ask me if I would make a…
  • Want to Make More Money? First, Stop Being Afraid to Spend It!

    11 Nov 2014 | 5:34 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Everyone knows the quote, “spend money to make money." The problem is, we tend to apply that only to “business situations,” and rarely do we realize the benefit of actually incorporating that quote into our lives.      The idea for this post came to me on a flight back from Punto Arenas, where I spent three days on a boat cruising through Patagonia, as a guest of Wines of Chile. Since I was their guest, they booked my flight, and I found myself on Delta, connecting to LAN…
  • Customer Service Tip of the Day: Clean Glasses

    27 Oct 2014 | 8:03 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?It's the little things. It's ALWAYS the little things. Came up with this super-quick idea the other day - If you work with customers, even other people who come by your desk, heck, co-workers in any capacity, how easy would this be? So if you can do that for your customers, what else can you do? Get Spit Goggle/Eyeglass cleaner here, and get an awesome pack of micro-fiber wipes here. Keep them on your desk. Rock someone else’s world. Face it. Wear glasses? They’re dirty.
  • How Aaron Sorkin can Restore the Entrepreneur's Work-Life Balance

    21 Oct 2014 | 4:00 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?One of the biggest issues I hear with people trying to balance running their company along side of living their lives is this: "I simply don't have the time to do it all." I know – We hear that constantly. But in this instance, I refer to the fact that people feel like running their business leaves them just enough time to come home, hug their spouse, kiss their kid, and fall asleep, before waking up in the morning and doing it all over again. Missing out, of course, is the concept of friends…
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    Ries' Pieces

  • High Hopes for Marley

    Laura
    19 Nov 2014 | 10:44 am
    The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a handful of big brands and eventually a couple of dominant brands. It happened with cars; it happened with beer; it happened with computers; it happened with energy drinks. It will happen with marijuana. Being first in the mind with the right name goes a long way in dominating a category. In personal computers, Apple was a much better name that TRS-80 or Commodore Pet. In beer, Yuengling was first but never got into mind outside of its home town because the…
  • Burger King loses its way

    Laura
    21 May 2014 | 12:47 pm
    What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to what you are trying to say. Over the years, Burger King has had a lot of slogans. Remember “Where is Herb?” Burger King spent over $40 million trying to find him. They never did! Three of Burger Kings were powerful and each if used consistently could have done more to build the brand. “Home of the Whopper.” “Broiling, not frying.” “Have it your way.” So what is Burger King doing lately? The same thing they have done in the…
  • Super Bowl 2014

    Laura
    3 Feb 2014 | 1:40 pm
    Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that left a lot of pressure on the commercials to deliver some much needed excitement and entertainment. A few spots delivered but most were not very memorable. One thing that continues to make the difference between failure and success is the use of a consistent visual hammer. Here is my recap of the 2014 winners and losers. Budweiser – Puppy Love. The Clydesdales are instantly recognized as the visual hammer for Budweiser. Anheuser-Busch has been using the horses for…
  • Marketing to do list for 2014

    Laura
    19 Dec 2013 | 8:26 am
    1. Stay focused Think about what you can get out of that might be weighing your brand down. Too many companies do the opposite and only thing about what else they can get into. Long term this waters down your brand in the mind of the consumer.   2. Think visually. Do you have a visual that communicates your positioning to consumers? If not you better find one. Strong brands combine a focus with a visual that communicates their position. Marlboro and the cowboy. Coca-Cola and the contour bottle.   3. Speak like a consumer. Too many companies have slogans and use language that…
  • iPhone was first, but so was Motorola.

    Laura
    19 Sep 2013 | 12:20 pm
    The iPhone was described by Steve Jobs as “A revolutionary mobile phone...[and] a breakthrough Internet communications device." It literally changed how we thought about a cellphone. Instead of being a better phone, iPhone was a better internet device. It pioneered a diverging category of cellphones called touchscreen mobile internet devices. Motorola invented the category of cellphones. Nokia brought cellphones to the masses. BlackBerry invented the keyboard phone for email. Samsung brought better designs. iPhone invented the touchscreen internet device. Motorola’s Droid and…
 
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    Voce Communications

  • Voce Student Weekly Reading 11/18: Twitter Tips, Facebook’s Privacy Policy & More

    Sean Lenehan
    18 Nov 2014 | 12:39 pm
    Social Media New E-book! Our Best Twitter Tips: 33 Ways to Get the Most Value Out of Twitter “We love learning how to get more followers, earn more clicks, and share better content. Twitter represents a huge—and free!—opportunity for marketers to distribute content, engage with others in their industry, and promote their brand online. And we’re keen to find the absolute best way to get the most value out of Twitter.” Voce Insight – Using a scheduling tool is a great way to get your content to your followers, allowing you to space out posts in between breaking news beats.
  • Voce Student Weekly Reading 11/11: 6 Reasons Why You Didn’t Get that Job, Personal Branding Tips & More

    Anjani Patel
    11 Nov 2014 | 12:53 pm
    Social Media How the End of Facebook “Like-Gating” Will Benefit Brands “Marketers running “like-gated” promotions often wondered whether the hundreds of new fans they were amassing were only doing it for the incentive. Now, by removing direct incentives the came with a Facebook “like,” you’re ensuring that new fans really do have an affinity for your brand and are more likely to engage with your page’s content.” Voce Insight- While some brands are balking at the idea of getting rid of like-gating, the benefits far outweigh the risks. One of the biggest…
  • Voce Student Weekly Reading 11/4: Career Fair Tips, Press Release Mistakes to Avoid & More

    Stephanie Boggs
    4 Nov 2014 | 1:01 pm
    Social Media What’s the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? “Social media management can be a full-time job, and even for those who do social along with any number of other tasks, social media marketing can still take 10 or more hours every week. So what would you do if you only had 30 minutes to spend on social media?” Insight – Schedule your emails, tweets, status updates and blog posts at the right time – when you have a captive audience. You want to catch your audience not only when they’re checking their messages and news feed, but…
  • Voce Student Weekly Reading 10/28: Why Social Media is Mandatory for Success, Tips to Stand Out and Get Your Dream Job & More

    Sean Lenehan
    28 Oct 2014 | 1:08 pm
    Social Media Infographic: The Optimal Length for Every Social Media Update and More “Shorter seems to be better on Facebook. Maximum engagement happens at 40 characters (so, too, does minimum quantity, meaning that a vast minority of Facebook posts hit this 40-character mark). And engagement slowly wanes the longer you go.” Voce Insight – While social media is all about trials and testing, this fun infographic is very useful when you’re first starting out with a social media program or campaign. You can use the tips in this infographic as a great jumping off point, and then tweak…
  • Voce Student Weekly Reading 10/21: Steps to Prepare for Your Career While in College, How to Get a PR Internship & More

    Anjani Patel
    21 Oct 2014 | 1:17 pm
    Social Media 98,000 Hacked Snapchat Photos and Videos Posted Online “On Sunday, a collection of almost 98,000 files (totaling more than 13GB of photos and videos), apparently from Snapchat users, were posted to The Pirate Bay less than 24 hours after someone claiming to be perpetrator said he had changed his mind and decided not to publish the photos.” Voce Insight- The fleeting nature of Snapchat may suggest that files disappear along with the images or videos they contain. This goes to show that any data put out on the web can find its way into the wrong hands. Just remember to think…
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    PRNewser

  • Biggest Stories of the Week

    Patrick Coffee
    21 Nov 2014 | 3:15 pm
    Angry Tech Exec’s Note to NYT Reporter Must Be Seen to Be Believed Uber Really F*cked Up This Time Former Partner Sues Canada’s Largest PR Group Greenpeace Leaks Edelman’s “Shoot the Messenger” Strategy Docs Why Facebook’s News Feed Changes Are Good News for PR New Career Opportunities Daily: The best jobs in media.
  • Roll Call: William and Kate, APCO Worldwide, Grace Blue, and More

    Patrick Coffee
    21 Nov 2014 | 2:55 pm
    The Royal Children and the Duchess of Cambridge have hired an American to handle their PR. More specifically, Kate Middleton, Prince William and Prince Harry tapped Jason Knaus, previously head of PR at the Royal Bank of Scotland, to manage their communications as their first stateside trip approaches. Knaus doesn’t begin until the new year, but we’d suggest that his first action should be moving to quash all those stories about the ridiculous dress code for journalists who want to interview the Brits. Our sister site Media Jobs Daily has some suggestions… APCO Worldwide…
  • Scandal Winter Finale: Secrets Are Revealed, Shots Are Fired, Wine Is Spilled

    Tonya Garcia
    21 Nov 2014 | 2:00 pm
    Are you ready? You’ll never be ready. We weren’t ready. Last night was the winter finale for Scandal (and How To Get Away With Murder, if you’re into that), and they left us with quite the cliffhanger. Most notably, we’ve got Papa Pope on the loose. Snipers are looking for him. Jake is on the hunt. And Olivia has joined in, enlisting Mama Pope to help. Remember, she’s been locked up in a hole for the past few episodes, at the very hands of Rowan himself. When she’s faced with Liv, Mama (Maya? I’m terrible with names) thinks her daughter has come to…
  • BREAKING: Journalists’ Opinions of PR Are Improving!

    Patrick Coffee
    21 Nov 2014 | 12:59 pm
    “I’m still mad as hell, but I’ve moved on.” While we had a little fun with the New York Observer’s recent Big Apple PR expose yesterday, we almost skipped the best part: an anonymous survey in which 130 journalists revealed how they REALLY feel about PR. We found the results slightly encouraging…especially when compared to a similar survey conducted more than 20 years ago. (more…) New Career Opportunities Daily: The best jobs in media.
  • When Geeks Attack: Mattel Apologizes for ‘Barbie Can’t Code’ Book

    Shawn Paul Wood
    21 Nov 2014 | 12:00 pm
    Graphic artist? Maybe. Engineer? Not so much.  According to Mattel (BarbieMedia.com), Barbie has held more than 150 different jobs “spanning from registered nurse to rock star, veterinarian to aerobics instructor, pilot to police officer.” Maybe a temp pool is next for the former bikini model? Her latest career turn had many people in the tech world irate because of a seemingly sexist approach: seems Barbie can’t do much with a computer beyond plugging it in. (more…) New Career Opportunities Daily: The best jobs in media.
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    Brian Solis

  • Customer Experience Happens To You Not Because of You…But It Doesn’t Have to Be That Way

    Brian Solis
    20 Nov 2014 | 8:51 am
      Earlier this year, I was asked to write the foreword for a new book focused on experience marketing and CX. The opportunity appeared while I was in the throes of researching and writing my (not yet announced) book. As hard as it was to pull away from it, I must admit that it was a welcome distraction. So, I stopped what I was doing and read the manuscript for Connect: How to Use Data and Experience Marketing to Create Lifetime Customers by Lars Birkholm Petersen, Ron Person, Christopher Nash. As usual, the deal was that I would be allowed to publish the foreword upon the release of the…
  • Spotify, Taylor Swift and The Music Industry’s Missed Opportunity

    Guest Author
    17 Nov 2014 | 7:02 am
    Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. If you have any connection to the music biz, it’s been hard to ignore story after story of the pull out of Taylor Swift’s catalog from Spotify. As a music publisher, I have to say that I too share all of the frustrations that both Swift and Big Machine’s, Scott Borchetta have with the bad royalty structure that exists with regard to streaming music. Spotify is not alone in this and certainly not the worst player by far (some could point to Pandora for…
  • Digital Transformation is About Empathy First and Technology Second

    Brian Solis
    10 Nov 2014 | 1:47 pm
    Every day, there’s seemingly yet another disruptive trend that emerges out of nowhere which affects consumer behavior and the future of everything along with it. Many of you already follow some of the most notable trends disrupting markets today and I know you’re devising new strategies as a result in order to compete in these ever shifting markets. - Real Time - Social Media- Mobile - Sharing Economy - Peer-to-Peer Economy - Maker Economy - Internet of Things - Crowd Funding/Lending This wheel of disruption keeps turning and the Butterfly Effect it unleashes with each revolution…
  • Curate This! We are the Network Now

    Brian Solis
    5 Nov 2014 | 9:06 am
    My good friend Steve Rosenbaum released his new book, “Curate This,” to help us learn the ins and outs content curation. This is his second book and also the second time I’ve had the privilege to write his foreword. In fact, this time around, I wrote two. I’d like to share the first with you here. I’m sure I’ll publish the second at some point in the near future. and I wanted to share it with you I’ve known Steve Rosenbaum since the mid 2000s. We’ve worked together and over the years, we’ve grown to become great friends. Before we met in the real…
  • The Sophisticated Marketer’s Guide to Thought Leadership

    Brian Solis
    3 Nov 2014 | 9:03 am
    LinkedIn and I have worked on several research projects together over the years ranging from the future of Native Advertising (private) to the state of Relationship Economics.  Now, we banded together once again to explore the art and science of thought leadership. Although this time, I was on the contributing side of the research project and Jason Miller, LinkedIn’s senior manager of content marketing, was the lead. Thought leadership is one of those things that’s easier to talk about than it is to achieve. I see it as a state, something earned, and not necessarily something you…
 
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    Ronn Torossian 5W Public Relations CEO Blog

  • What the Electric Golf can teach you about Innovation

    Ronn Torossian
    4 Nov 2014 | 6:35 am
    Innovation can be a great way to get noticed and advance your career. But “new” for the sake of “new” may not bring you the success you are hoping for. Sometimes, innovation needs to be more subtle, more invested … more long-term. Check out the new electric
  • Contentious FedEx fight is a PR albatross

    Ronn Torossian
    20 Oct 2014 | 9:32 am
    FedEx is headed to court and they may win their case. However, Ronn Torossian believes that, in the court of public opinion, a win might be worse than a loss. When it comes down to it, most people don’t quibble about their shipping preference. For the average consumer, the difference [...] The post Contentious FedEx fight is a PR albatross appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • An Introduction to Google Primer

    Ronn Torossian
    13 Oct 2014 | 12:25 pm
    In October, 2014, Google released its newest Apple iOS app, “Primer.” Here is a brief introduction to the app, and why rookie marketing professionals should use it. What is Google Primer? Google realized that not all first-time marketers know [...] The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • 3 Ways to Get the Response you Want

    Ronn Torossian
    6 Oct 2014 | 6:39 am
    You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying to do. I don’t write that to discourage you. Just the opposite, in fact. I [...] The post 3 Ways to Get the Response you Want appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • The PR price of doing what needs to be done

    Ronn Torossian
    29 Sep 2014 | 12:56 pm
    When an Atlanta homeless shelter was in danger of having its water service terminated, an Atlanta area charity known as Hosea Feed the Hungry and Homeless stepped up and delivered hundreds of cases of bottled juice and bottled water to the shelter. Sure, they could have tried to raise the money [...] The post The PR price of doing what needs to be done appeared first on Ronn Torossian 5W Public Relations CEO Blog.
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    PR Couture // Fashion PR » PR Couture // Fashion PR

  • Fashion Brands Flock to Art Basel, Resources for PR Newbies & Crowdfunding Fashion Startups

    Martha
    21 Nov 2014 | 3:30 am
    Crowdfunding is changing the way fashion start-ups, well, startup. (via Entrepreneur) What makes supermodel Cara Delevingne the queen of social media. (via WWD) Fashion brands and glossies alike flock to cultural marketing heaven that is Art Basel. (via AdWeek) Refinery29 is taking video content and rolling with it. (via Digiday) PR tips for entrepreneurs ready to make it big. (via Launch Grow Joy) Three consumer trends that are shaping the future of retail. (Why This Way) These resources are your key to first year fashion PR success- PR Couture being one of them. Woot! (via That Working…
  • 5 Lessons Learned Running My Own PR Business

    Rebekah Epstein
    20 Nov 2014 | 11:42 am
    Time flies when you are having fun, right? This year marks the fourth year that I have been doing PR on my own. It is crazy to think about all the time that has passed, the clients that I have worked with and what I have learned along the way. In May of 2010, I had just graduated from college. I was spending the summer doing a paid internship, and beyond that I didn’t have much of a plan. August rolled around, the internship ended, and even though I had been applying for full time positions I didn’t have many prospects. What was I going to do now? I figured that I would take on a few…
  • November PR Girl Wish List & Gifts

    Crosby
    19 Nov 2014 | 11:17 am
    The color gray is one of my absolute favorites year-round (I once painted my bedroom a soft gray color chosen because it was named, simply, sweatshirt), yet there is something extra snuggly about the color as the weather turns colder. Of course, no PR Girl should be without the perfect party dress in an unexpected hue, with hints of holiday velvet, or her very own mantra in gold foil, perched above her desk. What are you eyeing this month? 1. Beyonce bustier on top, professional sophisticate on the bottom, this blue flare party dress was made for client parties where the bubbly is flowing.
  • Off Pitch: Five Ways to (Really) Annoy an Editor

    Lori Riviere
    16 Nov 2014 | 4:39 pm
    One of my favorite things about my work life is that I get to wear two hats. One as a PR and Marketing pro and the other as a travel and accessories editor and contributor to several outlets including Nicole Magazine. Getting to wear the editor hat is such a privilege because it allows me to experience firsthand the things that PR pros do that drive editors bonkers. There are some repeat offenses that I see over and over again that always lead me to hit the delete button. Here are five surefire ways to annoy an editor in a pitch: Send the same exact pitch from-or-to-different email addresses…
  • [Sponsored by the Two Point Oh! Annual Snowball] Twitter’s Calvin Klein Allegation, Millennials Overtaking the Workplace & Tips for Introverted PR Pros

    Martha
    14 Nov 2014 | 3:30 am
    This post is sponsored by the Two Point Oh! Annual Snowball. Blogger community Two Point Oh! are having their fifth annual Snowball on December 6 at Maker City in L.A. and are seeking sponsors and partners for the event. The Annual Snowball is a gathering of fashion, style and beauty bloggers based in the Los Angeles area who get together and celebrate the holidays - prom styley. The event features a daytime styling and beauty suite, and the evening sees the ball itself - a decadent party featuring music, drinks, dessert and in infamous "Socially Gifted"  gifting suite. Sponsorship and…
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    Don't Eat the Shrimp - Josh Morgan's Take on PR, Social Media & Marketing

  • Every family has a story.

    Josh Morgan
    13 Nov 2014 | 11:14 pm
    Every family has a story. Part of the history of my family is in Singapore where my great grandfather and his family built an incredible life. This week my mother sent me a link to an article written this month highlighting this life, that tells a great story and includes some incredible pictures of their life, my family, my great grandmother receiving the MBE, and oh yeah, them all hanging out with Albert Einstein. Image from Asian Jewish Life and my cousin Lisa Ginsburg. Tagged: alberteinstein, clouet, jewsinsingapore, lionelclumeck, lisaginsburg, Marie Frankel-Clumeck, singapore,…
  • Single frame stories

    Josh Morgan
    11 Nov 2014 | 10:06 pm
    The current buzzword in marketing and communication is storytelling.  Don’t sell to someone. Make them remember and care by telling them a story.  Telling a good story is hard. Telling a good story in a single frame is epic.  Masters of the craft can tell a complete story with no words. Two of the most powerful examples of this story telling have been born of telling the story of heroism amongst tragedy.  First is from Sacramento’s own late Rex Babin who told the story of the “Miracle on the Hudson,” in graceful lines: Bruce MacKinnon told the story of the bravery…
  • Chevy Moving Fast…and stuff

    Josh Morgan
    30 Oct 2014 | 12:00 pm
    If you saw the trophy presentation following the World Series you would have seen a Chevy spokesman who had too many points to get across while in the presence of the greatness of Madison Bumgarner. While trying to explain all the features of the Chevy truck that the Giants pitcher would be receiving along with his World Series MVP trophy he referred to “technology and stuff.”  Chevy didn’t miss a beat and today put the below on their site for Chevy Trucks: Well played. Tagged: chevytrucks, realtime marketing, rikkwilde, socialmedia, technologyandstuff
  • Cranky Old Man Advice

    Josh Morgan
    6 Oct 2014 | 10:54 pm
    Last week I was invited to speak with a public relations class at my alma mater. The course is focused on social media for PR majors.  The majority of my time was spent talking about community, engagement and content and the cool work done by my colleagues at Edelman. I wrapped up with a slide I titled, “Cranky Old Man Advice.”  This advice was a few of the recent LinkedIn statuses I’ve posted over the last few weeks that are basic truths about working in PR.  Now, that I’m about 20 years in, it’s cranky old man advice. Enjoy and let me know if you have your…
  • Creating art from something everyone sees…David Imus and maps

    Josh Morgan
    29 Sep 2014 | 11:21 pm
    Every once in awhile an artist is rewarded for something that others may view as mundane.  It’s the combination of utility and craft that together creates beautiful art. Maps are all around us.  When you look past their ubiquity, you can see art.  One of the most famous examples of this is the NY Subway map, and the beauty and perspective provided by maps was the subject of one of my favorite episodes of “The West Wing.” I have a large map of England from 1814 in the foyer of our home that always serves as a great conversation starter:   This evening I read an…
 
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    Mark My Words

  • Don’t shoot the messenger!

    Dave
    21 Nov 2014 | 3:55 am
    Right now, Uber’s PR team should be celebrating having secured feature pieces in both the FT and Vanity Fair, the latter of which could have successfully repositioned  the brand from its helter-skelter course. http://www.vanityfair.com/business/2014/12/uber-travis-kalanick-controversy Rather than enjoying a few strong pats on the back however, that team is probably going to have to put on its firefighting gear, whilst wondering where the next blaze is going to start. The fact is, it doesn’t matter how strong your PR team is if the company culture is wrong. As such, Uber works as…
  • Dapper (Not-A-Barrel-Of) Laughs

    Mark Borkowski
    11 Nov 2014 | 1:28 am
    Already this week (and it’s only Monday evening!) I have witnessed the rise and fall of a feckless nobody heralded as the next big TV icon. Injected into mainstream media by TV producers in search of profit, only to be dragged violently out again when the heat (allegedly) became too hot for the sponsors to handle, the Dapper Laughs story is one we’ve heard many times before. It is astonishing how we lap up a publicity trick if it hooks us with a shock tactic. So basic and prurient is the individual in question, that I am loath to dedicate any more inches to his name than he has…
  • We Are Never, Ever, Ever Getting Back Together!

    Mark Borkowski
    5 Nov 2014 | 4:55 am
    It seems that pop’s darling of the decade has turned diva this week as it was announced that Taylor Swift had pulled her entire back catalogue of music from Spotify. Through all the initial hubub, it seems that everybody’s missed the point: this is a publicity scam, and it’s one that she’s already rehearsed. The move was practically in the DNA of 1989’s release. Don’t be misled by her bubblegum lyrics, Taylor Swift is one of the most powerful women in the music industry at the moment. And this is in no small part due to her masterful ability to craft her…
  • A careless toss of a coin!

    Mark Borkowski
    31 Oct 2014 | 7:39 am
    Whether you believe it or not isn’t the point. The announcement on Twitter that Cadbury’s had lost the festive spirit and cancelled supplies of chocolate coins fuelled an outcry of emotion from the crowd. That’s the point. Was this a stunt? That remains to be seen, but Cadbury’s failed to respect the emotions of their audience, either by commercial pressure or by exposing people to the playing up of the brand. Loudly announcing (with some tactical timing) a well loved brand is to be discontinued is nothing new. We all remember the Heinz Salad Cream stunt after all. “People preferred…
  • Apple’s Tim Cook

    Dave
    17 Oct 2014 | 7:49 am
    Apple’s Tim Cook: Martyr Or Visionary? Steve Jobs’ suited successor, Tim Cook, may not excite the same quasi-religious fervour, but those who lament that Apple’s heyday is behind it may yet be proved wrong. http://www.managementtoday.co.uk/news/1313403/apples-tim-cook-martyr-visionary/
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    Deirdre Breakenridge

  • Launching Women Worldwide Podcast With Host, Deirdre Breakenridge

    Deirdre Breakenridge
    19 Nov 2014 | 6:13 am
    On October 6, 2014, I shared the launch of #50shows with my blog community. I’ve been working Jim Nico and Dr. Jane Karwoski of the Social Network Station to create awareness around a movement, giving women a voice and a platform via 50 Internet radio shows. At the same time, when women are underrepresented in the media, our initiative helps women to gain valuable media skills. Today is a special day for me as I move to a new forum myself and pledge my commitment to the first of the #50Shows. I’m officially launching “Women Worldwide, with Deirdre Breakenridge.” My podcast…
  • PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

    Deirdre Breakenridge
    11 Nov 2014 | 6:48 am
    A Guest Post By Rebecca DeLuca On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. On November 18th at 8:30 p.m. ET, #PRStudChat and #PRLab will gather for a Twitter chat in preparation of PRoBono. Be sure to follow the hashtag, #PRLab, to join the discussion. The special #PRLab chat will help public…
  • The Importance of Building Brand Reputation in Today’s Social World

    Deirdre Breakenridge
    29 Oct 2014 | 8:56 am
    A Guest Post By Jason Mollica We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. Remember CelebBoutique’s tweet about Aurora trending on Twitter? How about DiGiorno not paying attention to a trending topic and getting in a ton of hot water? This is all part of the importance of having a concrete plan for a brand’s social networks. If you don’t have a plan, you’re going to fail on Facebook and Twitter. On Wednesday, Nov. 5th at 8 p.m. EST, I’ll be a guest as Prof. Breakenridge moderates an NYU Public Relations and…
  • #PRStudChat Halloween Special: Nightmares of a PR professional

    Deirdre Breakenridge
    22 Oct 2014 | 8:15 am
    Guest Post by #PRStudChat Co-Founder Valerie Merahn Simon On Tuesday, October 28th at 8:30 p.m. eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry.  Participants will be asked to share their thoughts and advice on a number of scenarios, including: · The phone rings with a reporter from @NYTimes who shares allegations of insider trading by your company executives. · You receive an email from the head of IT. It seems private customer data…
  • PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

    Deirdre Breakenridge
    16 Oct 2014 | 6:40 am
    Somehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ).  My goal for session was to challenge communicators and push the envelope with new roles and responsibilities, as a result of our continuously changing landscape. Here are the THREE big trends that communications professionals need to pay attention to closely,…
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    Solo PR Pro

  • Join Solo PR Pro at the FPRA Conference in August 2015!

    Kellye Crane
    18 Nov 2014 | 5:00 am
    The wait is over – we’re excited to announce Solo PR Pro’s main event activity for 2015! We’ve joined forces with the Florida Public Relations Association (FPRA) Conference to sponsor and help organize an indie-focused Solo PR Pro track. This arrangement comes with lots of special discounts for Solo PR Pro Premium members, along with the gatherings and unique networking opportunities Solo PR Pros have come to expect from our events. The FPRA Conference, being held August 9-12, 2015, in Orlando is not-to-be-missed – make your plans now to join us! Why FPRA? If you look at the Solo PR…
  • Chat Recap: Storytelling, Public Speaking, and More

    Kellye Crane
    13 Nov 2014 | 5:00 am
    On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On November 12, 2014, we weighed in with opinions and insight on the following topics of interest: How many *new* clients can you take on at one time? “Storytelling” is all the rage, but I prefer posts and articles that get to the point. Is it necessary to frame everything as a story? Do you have to be good at public speaking to be good…
  • 23 Creative Holiday Gift Ideas for Clients

    Kellye Crane
    11 Nov 2014 | 5:00 am
    It’s hard to believe, but the holiday season is upon us! Many businesses, large and small, choose to include clients and colleagues in holiday gift giving, which means now is the time for the (sometimes dreaded) task of gift selection. Independent communications consultants are known for being incredibly creative and offering clients the personal touch – and gift giving is no exception. A quick question about holiday gifts in the Solo PR PRO Premium members-only Facebook group yielded more than 23 unique ideas that go beyond the status quo. If you’re looking to send tokens…
  • 7 Ways to Stop Wasting Money on Professional Development

    Kellye Crane
    4 Nov 2014 | 5:00 am
    Ongoing education is critical to success in our business, but with so many “gurus” online – from individuals to big name trade publications – peddling conferences, advice and information products, how can you be selective and avoid falling victim to mediocre professional development offerings? Independent communications consultants work hard for their money, and few of us can afford to waste any of it! The 7 steps that follow will help you make sound investments in your business’ future. While building the popular Solo PR PRO Premium online subscription site (the Premium companion…
  • Modern SEO Cheat Sheet for PR Pros [Infographic]

    Kellye Crane
    28 Oct 2014 | 5:00 am
    In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect? (For more on this specific update, see Press Releases and Google – What PR Professionals Need to Know to Promote Without Penalty.) Even for PR pros well-versed in SEO tactics, the constant changes can be dizzying. And if you don’t know a Penguin from a Panda (the Google code…
 
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    Paul Stallard

  • What makes a leader?

    Paul Stallard
    21 Nov 2014 | 3:53 am
    I love this quote attributed to John Quincy Adams (although contested): If your actions inspire others to dream more, do more and become more, you are a leader. To be honest, I don’t care who said it. But, I absolutely agree with it. The post What makes a leader? appeared first on Paul Stallard.
  • An open love letter to #Bristol from a growing PR agency

    Paul Stallard
    19 Nov 2014 | 1:51 am
    Bristol is a brilliant city that is rapidly gaining a reputation for its talent pool and creative environment. I am proud that Berkeley PR has a home there alongside out Reading and London bases. Put simply, clients don’t care where the office is. They care about the quality of service and I am delighted to say that our Bristol team offer a service second to none. It has always been important to me that they aren’t a regional team but a brilliant team based in Bristol. The result of this approach is that we have a great mix of clients from all over the country rather than just within a 20…
  • Should I hire a HR manager?

    Paul Stallard
    14 Nov 2014 | 1:15 am
    A couple of weeks ago I was interviewed as part of the entry process for the Thames Valley best company to work for award. Last year we were highly commended. This year I want to win it! The judge sat down and said you obviously have a wide range of initiatives but why are you better than last year? Our simple answer was HR. In January for the first time ever, Berkeley PR hired a full time HR manager and what a revelation it has proved to be. As with any creative company our people are our product. We don’t manufacturer anything we sell our consultancy and expertise. As a result it is…
  • I will only work in a corner office with a view and a couch

    Paul Stallard
    11 Nov 2014 | 5:43 am
    This time last year I moved from sitting in our open plan office to my own private office at Berkeley PR towers. I did this because I routinely work on sensitive documents and have confidential meetings and genuinely thought this made sense. Bad decision. One that I regretted quickly and resolved. I now sit with my team. I have gone from having an office to being the only person in the building who doesn’t have a permanent desk. Instead, I hot-desk and move about. I listen. I advise. I laugh. I talk. I solve. I interrupt. I help. I join the banter but most importantly, I understand. I know…
  • Crisis Comms by Branson

    Paul Stallard
    4 Nov 2014 | 3:02 am
    On Saturday morning while relaxing in Cornwall I bought a paper and sat down to read it with a coffee. Like most people I was saddened to see on the front cover of The Times the story about the Virgin Galactic spacecraft that crashed on Friday, killing a test pilot. It was also impossible not to read the story and feel sorrow for the families of those involved, but also from a professional perspective, think what a disastrous piece of PR it was for the Virgin brand. Both headline and opening paragraphs screamed about it being a Virgin product and talked about the what-if the rich and famous…
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    techaffect.com

  • Insights & Tips for Writing a Strong Byline Abstract

    Steven Melfi
    19 Nov 2014 | 8:22 am
    Share/Save Brittany Bevacqua, Senior Director at Affect, shares helpful tips for crafting the perfect byline abstract to get your piece placed in a publication.
  • How to Give an Engaging Skype Interview

    Steven Melfi
    12 Nov 2014 | 12:16 pm
    Share/Save Katie Creaser, VP at Affect, provides useful tips and techniques to help you nail your next Skype interview.
  • How to Conduct a Social Media Audit

    Steven Melfi
    5 Nov 2014 | 8:53 am
    Share/Save Senior Account Supervisor Steven Melfi lays out a step-by-step guide for gathering the most valuable information from a social media audit. For a more in-depth look at managing an audit, check out his blog post here.
  • 90 Seconds to PR Success – Affect’s New Video Series Launches Today!

    Steven Melfi
    27 Oct 2014 | 2:30 pm
    Today is a big day at the Affect office. After weeks of filming, editing and filming some more, we’re excited to launch our new video series, “90 Seconds to PR Success.” We know it’s difficult to find time during the day to learn new skills and expand upon your communications arsenal. That’s why we created “90 Seconds to PR Success.” In under a minute and a half, you’ll be able to learn new techniques or brush up on your communications strategies. We’ll be posting a new video each week to help you master the world of PR, marketing and…
  • Social Media Measurement in the C-Suite

    Erin Stanley
    27 Oct 2014 | 2:29 pm
    Share/Save Sandra Fathi, Founder and President of Affect, shares how to present social media to the C-suite and show value by measuring the information that the C-Suite needs to hear.  
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    Everything PR: Public Relations News, PR News

  • $1 Million Gift to MU to Support Community Journalism

    Richard D. Pace
    19 Nov 2014 | 1:48 pm
    Gift will support conferences, research on helping small, local newspapersCOLUMBIA, Mo. – Walter B. Potter Jr., a resident of Falls Church, Va., has committed $1 million to the University of Missouri School of Journalism to supplement the Walter B. Potter Fund for Innovation in Local Journalism, established in 2010. The endowment supports teaching and research centered on journalism that serves small communities, such as towns in rural areas or individual neighborhoods in larger urban areas. Potter says his gift is in honor of his late father, Walter Sr., and is motivated by his career as a…
  • The Women’s Board of The Boys’ Club of New York Is Seeking A PR Agency

    Richard D. Pace
    19 Nov 2014 | 11:35 am
    The Women’s Board of The Boys’ Club of New York (BCNY), the nation’s oldest continuously operating boys’ club, is hosting the 2014 Winter Luncheon, featuring Facebook COO and Lean In: Women, Work, and the Will to Lead author Sheryl Sandberg interviewed by legendary journalist and ABC News Anchor Diane Sawyer. They are seeking a PR Agency. The event, being held at 583 Park Avenue, will take place on Tuesday, December 2, 2014, from 11:30 am to 2:00 pm. The Luncheon will include a seated lunch for over 400 guests, followed by the one-hour interview.Additionally, in a separate event in…
  • Open on Thanksgiving? Profit versus PR

    Ronn Torossian
    19 Nov 2014 | 7:41 am
    Should businesses handle the crowds for Black Friday, or allow its workers to remain home with family? “Should” you be open on Thanksgiving? There are many different thoughts on this great holiday debate. Two years ago the first retail businesses began encroaching on the national Thanksgiving holiday. Coming at the end of the Great Recession, the general public cringed, but then sort of shrugged. They understood the appeal. And for many, the idea of hitting the mall early instead of watching your relatives pass out on the couch in a tryptophan coma sounded pretty awesome.Entrepreneurs…
  • Charles Rutenberg Names Stefani Markowitz President

    Richard D. Pace
    18 Nov 2014 | 12:25 pm
    One of Manhattan’s Largest Residential Real Estate Firms Appoints Youngest President in New York City Real Estate HistoryCharles Rutenberg, one of New York City’s largest residential real estate brokerages announced the appointment of Stefani Markowitz as President of the firm, which boasts over 500 licensed real estate brokers throughout New York City. Markowitz, 27 years old, will lead the company and continue the legacy of her grandfather Richie Friedman, the founder of the real estate firm.  Rutenberg is known as the financially savvy alternative to the traditional real estate…
  • Ronn Torossian on The Future of the Wearable Technology Industry

    Richard D. Pace
    18 Nov 2014 | 5:31 am
    CEO of 5WPR Ronn Torossian: Once thought of as a throwaway trend in a market saturated with technology, wearable technology are at a pivot point where it can either succeed or fail.What was seemed to have been pioneered by Nike, the fitness band is now taken up by rival companies like Samsung, Garmin, Sony, Jawbone, and many others promise their own models to come in the months and years to follow.With all this attention that is being paid a single mode of tech leads speculators to think that big name companies are on to something with the investment of their time and money. But does…
 
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    Blog | Stalwart Communications

  • The way you respond to a crisis could be most important

    David Oates
    21 Nov 2014 | 4:23 pm
    By Jason Cowan It has been an interesting week for anyone trying to send an email campaign via Constant Contact. On Monday, the service was experiencing technical difficulties and users were having a tough time logging in then, once that issue was resolved, people could not send out email campaigns.  That issue persisted a little longer, lasting more than 24 hours, running into Tuesday. When it was finally resolved and campaigns were sending, they were doing so at a sluggish pace. An email marketing service that was not able to send emails for more than two business days? Yeah, it’s safe…
  • What your company is likely missing in its 2015 marketing plan

    ajamison
    10 Nov 2014 | 9:04 am
    As companies focus on their 2015 marketing plans, it will likely entail researching potential tradeshows, reviewing editorial calendars and uncovering possible advertising opportunities. Organizations will be looking to stretch their marketing dollars and get the most bang for their buck. When it comes time to determining how funds will be allocated, I encourage businesses to keep another crucial aspect in mind that is often times overlooked when planning - professional photos. It’s important for companies to dedicate funds for high quality, magazine ready shots of the organizations…
  • Florida State Seminoles - a duality in PR

    David Oates
    5 Nov 2014 | 9:19 pm
    I don't know anyone in the communications arm of Florida State University's Athletic Department, but it's safe to say that those folks have gotta be some of the toughest PR professionals in town. Who else has to spend the very same day fielding positive stories about the Seminoles' Number One spot atop the Associated Press Division I college football rankings at the same time working through the never ending saga of players behaving badly? The reality is that the PR professionals can't separate the two. The only option is to try to put both in perspective. A good way to do this is to…
  • A voice pr professionals will want to hear

    David Oates
    31 Oct 2014 | 2:12 pm
    I’ve always been a big fan of nonprofit investigative news site Voice of San Diego and its journalists. I recently read VOSD's revised reporter guidelines and mission “to turn the chaos of news into a story people can access and understand” and fell even deeper in love. VOSD's call rings true for what public relations professionals typically try to do with clients whether it’s crafting a pitch, drafting website copy or writing a proposal. A latent cheerleader inside my mind was responding “yes!” after every guideline for VOSD reporters. It’s good perspective for us pr pros when…
  • Thinking creatively can help you win big

    David Oates
    23 Oct 2014 | 1:40 pm
    Jason Cowan Earlier this month Colin Kaepernick, quarterback for the San Francisco 49ers made national headlines by wearing a pair of bright pink Beats by Dre headphones after defeating the Kansas City Chiefs. The NFL, which has an exclusive agreement with Bose, fined Kaepernick $10,000 for wearing the headphones, which were not approved by the league. Now, while some of you might be shaking your heads at what seems like an elementary mistake by a defiant young player, it could actually be a brilliant marketing stunt from Beats by Dre. Basically, what Beats by Dre stumbled upon, accidentally…
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    prTini

  • Snapchat for Brands 101 + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    21 Nov 2014 | 6:36 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The Four Elements of the Most Persuasive Copy What’s the Best Way to Spend 30 Minutes of Your Time on Social Media Marketing? Kickstart Your Career by Finding — and Funding — Inspiration Abroad (client) 9 Moments the Happiest People Have Every Day The Top 10 Social Media Podcasts Right Now (client) Facebook at Work Set To Do the Business Like LinkedIn, Report Says The Science of Building a Lasting Social Media Community 10 Reasons…
  • Twitter Networking Mistakes + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    14 Nov 2014 | 6:54 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Are You Making These Networking Mistakes On Twitter? The Ultimate Music Playlist for Your Next Business Trip Take Back Your Mornings (Infographic) The 4 Big Changes Twitter Is Making to Convince People to Keep Coming Back Resistance to Google+ and Hangouts Is Social Media Déjà Vu 7 Tips for Crafting the Perfect Facebook Post Facebook Marketing Tips: The Best Advice, Tried-And-Tested Finally, You Can Now Edit Captions on Instagram 5 Quick Steps to…
  • Top Social Campaigns of 2014 + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    7 Nov 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Decoding the Facebook News Feed: An Up-to-Date List of the Algorithm Factors and Changes 3 Tips to Help You Find the Right PR Agency for Your Startup 5 Tips on Pinterest and Other Missed Social SEO Opportunities Twitter Not Top Spot for Influencing Holiday Shoppers The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics 5 Top Social Media Campaigns of 2014 The Mentors Every Female Business Owner…
  • Top PR Myths + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    31 Oct 2014 | 7:29 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The Five Parts to Brand Storytelling Nearly Everyone Misses The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms Mashable’s Branded Content Editor Talks Pitching Find and Live Your Dream in Three Easy Steps (client) Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos A Lesson in Rebranding From Monica Lewinsky How Facebook Is Changing the Way Its Users Consume Journalism Why Did Taco Bell Just…
  • Lessons from Prison: Writer’s Block and Humanity

    Heather Whaling
    28 Oct 2014 | 7:52 am
    I recently had the incredible opportunity to attend my second TEDx Marion Correctional event (that’s right a TEDx event in a prison!). The talks were just as powerful as the first time I went, but this time felt different. And, I learned a new way to overcome writer’s block — not exactly a lesson I anticipated learning in a prison. Chatting with an inmate at Marion Correctional. Some background: I’d been to Marion Correctional just a couple months earlier for my first TEDx-in-prison experience. (Apparently, spending time in prison is becoming a regular thing.
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    theblueballroom

  • Online personalisation – a creepy spy or a helpful friend?

    Emily Bateman
    21 Nov 2014 | 6:58 am
    For some of us being greeted by name when returning to a website can catch you off guard and you can feel spied on – and for others it’s a warm welcome. Whichever one you agree with, you will at some point experience brands online who do personalisation well by adding value and those who jump in un-expectantly and creep you out. An example of personalisation perhaps going a step too far occurred with a US company called “Target” a few years ago. Their personalisation efforts were intelligent and proactive – but results slightly backfired unexpectedly. After data analysis of a…
  • The power of the Christmas advert

    Dan Brown
    20 Nov 2014 | 8:26 am
    The Christmas adverts have begun! With the recent John Lewis and Sainsbury’s Christmas 2014 commercials airing for the first time, for many it is officially the start of the Christmas season! Although at theblueballroom we absolutely love this time of year, we do also agree that these adverts can quickly become tiresome. If your company is going to play the Christmas card (no pun intended), then here are few tips on how to keep your campaign fun and more importantly, original: Use a theme of nostalgia. Many adverts use the traditional, ‘Santa and his Reindeers’ theme – and this is…
  • Top tips for getting your news noticed

    Hannah
    17 Nov 2014 | 8:36 am
    One of our specialities here is working with our clients to get their messages in front of their target audience – whether that audience is their employees, their customers or their potential customers. This is not always easy – whoever your audience is you can guarantee they’re being battered by other types of content from multiple other sources at the same time, so often you’re working in a very saturated space. Here are my top tips to get your news or message to stand out from the crowd: 1) Craft a good story. Everything (even the smallest of announcements) has some…
  • IoIC’s super Thursday – internal communication crossing cultures

    Sophie
    14 Nov 2014 | 7:32 am
    Yesterday I had the pleasure of attending the IoIC’s super Thursday – a day packed full of events, five in total actually – and I managed to be there for most of them! We started with a lovely lunch at midday which ended with the Communicator of the Year and ICon awards. I found myself sat with some very friendly ladies from Circle Housing among others, (congratulations on your award ladies!) We then moved in to the next room for the Insight Seminar on Internal Communication crossing cultures. Which is what I really want to talk about! The first talk was by John Smythe and…
  • … Sophie

    Christopher
    14 Nov 2014 | 1:11 am
    Delighted to share the wonderful news that theblueballroom’s very own Sophie Grant won the Institute of Internal Communicators’ ’30 under 30′ accolade at an IoIC awards evening in London on 13 November. The award recognises her as one of the UK’s most talented and promising young communicators – something everyone at theblueballroom already knows but now so does the rest of communication world. Well done, Sophie! The post … Sophie appeared first on theblueballroom.
 
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    Sword and the Script

  • Marketing as a Bona Fide Profit Center

    Frank Strong
    11 Nov 2014 | 2:00 am
    The party room rivals any I’ve seen in the local area.  It comes with four slides, a handful of forts, some bridges, a climbing wall, several swings – and enough space for a whole bunch of kids and one heck of a birthday party. It’ll cost parents about $200 on to reserve the room for a birthday party on a weekend, though it’s less expensive on a weekday.  I can personally attest to the fact the pricing is very competitive with other options for hosting parties in the local area.  Most importantly, Rainbow Play Systems of North Carolina is more than accommodating, based on my…
  • 4 Creative PR Ideas for Crisis Communications

    Frank Strong
    4 Nov 2014 | 2:00 am
    Constraint breeds creativity.  It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening Time hacks – crisis PR demands speed Dichotomy – substantial pressure to credibly refute or validate 1. Chevy embraces the truck. As a Chevy spokesperson Rikk Wilde’s job was to present a new truck to San Francisco Giants…
  • Kevin Spacey: Conflict as a Marketing Counter Narrative

    Frank Strong
    28 Oct 2014 | 3:00 am
    The story is everything, but conflict is everything to the story. So says Kevin Spacey who was the key note speaker of the Content Marketing Institute’s annual conference and CMI released this highlight video in an email today. The video is embedded below and well worth the five minutes it takes to watch it. Though he can clearly pronounce the term “GIF” correctly, I’m not sure he knows much of anything about content marketing.  He does appear to have a grasp of storytelling and insofar as that’s a foundation of content marketing, then his ideas are interesting. “Our stories…
  • Study: Big Companies Lag at Blogging, Social Media

    Frank Strong
    21 Oct 2014 | 3:00 am
    I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.” “These giant corporations are demonstrating an interest in experimenting with new tools.” “This is a group that…
  • Super Original Thinking is Required to Topple Facebook

    Frank Strong
    14 Oct 2014 | 3:00 am
    Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. It was a radical, if not unpalatable idea, that hit artists could be fabricated rather than discovered. It became a formula that underscores how much closer the entertainment community is to social science than it is to art.  It wasn’t a new concept, but it was the one that turned heads the most, since a time when Levitttown first placed that oh, so perfect tree. The Truman Show, Minority Report, the Matrix – take your pick, or perhaps take your pill, but…
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    Next Communications

  • On PR, #PRSA and Professional Relationships

    Richie Escovedo
    8 Nov 2014 | 7:57 am
    When communication missteps occur, it's common to sit back, ridicule and say we're learning from the actions of others (read: case studies). But do you ever consider the individuals actually dealing with these challenges? Do you ever think about the professionals responsible for cleaning up PR messes? Real people constantly monitor public speech for misguided, incorrect or inflammatory statements. One always hopes for the best but must prepare senior leadership (and themselves) for the worst. Among the reasons I remain a loyal PRSA member is the opportunity to foster…
  • From School PR to Plan 'B'

    Richie Escovedo
    25 Sep 2014 | 9:29 pm
    I've left school PR.Sharing some personal news: After 13 yrs in #schoolPR, I've accepted a position @balcomagency. (Sad to leave exceptional @mansfieldisd team)— Richie Escovedo (@vedo) September 11, 2014 I can now call myself a former education communication professional. It was time for a change. I found myself at a crossroads of sorts in my career. It felt like I either needed take a deeper dive into PR and public education or seriously explore other opportunities.I chose the latter.To be clear, I've loved my 13 years (including the last eight in a public school district) in school PR.
  • Dig deeper when you know the story is close #schoolPR #mediarelations

    Richie Escovedo
    4 Jun 2014 | 9:01 pm
    Where did May go?! Another school year is coming to a close. I've been in school PR for 13 years now (lucky 13!) and as does most Mays in education, the month just goes. Quickly. We had some challenges and some great bright spots. One such bright spot came in the middle of the month and brought with it an important media relations lesson: If you know a story worth telling is buried in obscure information, dig deeper and find your pitch.The InquiryThe email was simple. I received a quick message from one of our American Sign Language (ASL) teachers that read as follows:"Our ASL classes are…
  • On Working Together

    Richie Escovedo
    8 Apr 2014 | 4:40 pm
    Our PRSA chapter recently held a joint program with our friends at AAF Fort Worth and Social Media Club Fort Worth to host author/speaker Jackie Huba for a fun evening at Four Day Weekend Theater. This night on the town took well over four months to coordinate, as the organizations' presidents met and e-mailed each other to work out details.The groups share a few members, and we all recognized an opportunity to join forces on the March 27 event to meet our common desire to provide quality programming. We had a great time, too, as you can see by the photos on our Facebook page.One day before,…
  • RPIE for the #schoolPR Pro: Communication Plan Checklist #tspra14

    Richie Escovedo
    20 Feb 2014 | 7:00 am
    School public relations programs have a much greater chance of success with proactive, strategic planning that incudes measurabIe objectives set forth by research and evaluated. The following is the RPIE for the School PR Pro checklist I created to share with other school public relations pros to guide them through the 4-step process -- Research, Planning, Implementation, and Evaluation.  This checklist was first prepared and shared at the 2014 Texas School Public Relations Association conference during the roundtables session.
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    Crenshaw Communications

  • Stories The PR World Can Be Thankful For

    Michelle Han
    20 Nov 2014 | 3:42 pm
    Sometimes it can seem like much of what we do in the PR agency business involves managing information and its potentially negative implications. The media love a “bad news” story, and crisis management is a multi-million dollar industry. That’s why it’s refreshing when you come across stories that just make you grateful. (And it’s scientifically proven that being thankful is good for your health!) So with Thanksgiving right around the corner, we’re taking the opportunity to give thanks for the stuff happening out there that has earned some well-deserved…
  • Is Anything Ever Really Off The Record?

    Dorothy Crenshaw
    18 Nov 2014 | 8:46 am
    Uber hit another reputation speedbump yesterday when one of its senior executives shared an unusual suggestion for generating better PR for the brand with a group of notables. At a celebrity-studded dinner in New York, SVP of Business Emil Michael floated the idea of hiring opposition researchers to dig up dirt on journalists who’ve been hard on the company in order to “give them a taste of their own medicine.” Michael singled out Pando Daily’s Sarah Lacy, who has accused Uber of encouraging a misogynistic culture. Talk about a trainwreck (car wreck?). Apparently…
  • 5 Steps To A PR Influencer Strategy

    Marijane Funess
    18 Nov 2014 | 6:04 am
    Tapping the power of influencers can be a PR agency‘s not-so-secret weapon and an indispensable tool of good marketing. Whether it was your best friend in middle school talking up the new boy band or curiosity about the champagne brand Kim Kardashian, ahem, poured in her ubiquitous photo, there are definitely personalities who can affect decisions. (Although in the case of the Kardashian image, the answer is none, since no champagne wanted that notoriety). Influential figures who have sway because of their real or perceived authority, knowledge, or position, are of strategic…
  • PR Lessons from Taylor Swift

    Michelle Han
    14 Nov 2014 | 8:37 am
    There’s no escaping the Taylor Swift PR phenomenon – like it or not, the millennial pop  queen is everywhere! This week she promptly became the only recording artist in history to sell more than 1 million albums in a week, three times in a row. And her decision to pull all her music from the increasingly dominant Spotify only magnified the tidal wave of coverage surrounding the 24-year-old star, making it irresistible not to draw a list of PR do’s and don’ts. DO speak to your audience.  Taylor Swift does this well. She knows exactly who her fans are and speaks to…
  • Six Reasons A PR Agency Should Drop A Client

    Dorothy Crenshaw
    14 Nov 2014 | 6:36 am
    As posted previously, the Jian Ghomeshi sex abuse scandal is a PR meltdown – a real study in a breathtakingly swift public fall from grace. In PR land, it’s also a knotty moral dilemma for any PR or crisis agency who might take him on. The whole mess is a reminder that, just as no one marries with the thought of divorce, few agencies expect to have to fire a client. Yet there are valid reasons for dropping a client company. Here are the most compelling ones. Ethical objections. Every agency has its own criteria for the clients it accepts, as we saw in the pledge by many large PR…
 
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    Storytelling Techniques For Effective Business Communications

  • Does Digital Savvy Pay Off in a Silicon Valley Political Election?

    Lou Hoffman
    18 Nov 2014 | 7:33 pm
    Ever since Barak Obama parlayed digital pyrotechnics into a stay in the White House, politicians have embraced the online world with the fervor of a Tuscaloosa preacher. If digital could be a difference-maker in an election, it seems logical to think that Silicon Valley — the place where construction workers use Yelp to find restaurants, make the reservation on OpenTable and then tweet about the free canapés — would be that spot. The perfect petri dish came to the fore in Ro Khanna taking on incumbent Mike Honda in the recent election for California’s 17th Congressional District, an…
  • What the Heck Is a “Word Visual?”

    Lou Hoffman
    16 Nov 2014 | 7:33 pm
    My post last Wednesday explored how non-designers in the communications business can get the visual storytelling religion. While the vast majority of PR folks struggle to bring a visual dimension to communications, there’s a design technique that plays to our strength. What I call “word visuals” come in three flavors: Clever words that stand on their own: The words, sometimes in hand-written form, completely carry the day. Little or no design goes into this type of visual storytelling. Speech cloud from a celebrity: I get a lot of mileage from this technique which is particularly…
  • Helping Non-designers Get the Visual Storytelling Religion

    Lou Hoffman
    11 Nov 2014 | 7:33 pm
    Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Coming from the world of words (WOW), we’re typically not schooled in design and the creation of visuals . But as PR increasingly manages owned media properties like blogs, we should be taking a page — taking a visual doesn’t exactly have the same ring to it — from professional publishers. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg…
  • Creativity, Stupid Talking Head (CNBC) Tricks and Achieving Greatness

    Lou Hoffman
    9 Nov 2014 | 7:33 pm
    The grab bag returns. For those new to the neighborhood, these posts consist of three vignettes that caught my attention, but don’t have enough substance for a stand-alone post. Here goes — People Don’t Actually Like Creativity That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. It’s all a lie. The Slate story goes a step further, asserting that people are actually biased AGAINST creative thinking. Like many counter-intuitive…
  • McDonald’s Serves Up Failure and Fries in Business Storytelling

    Lou Hoffman
    4 Nov 2014 | 7:33 pm
    Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. Yet, failure is one of the best techniques to bring tension or even drama to business storytelling. In fact, many journalists won’t pursue a feature story on a company unless there’s a dimension of failure. You can see how this plays out in a recent story in the Chicago Tribune on McDonald’s Innovation Center. Before going…
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    Online PR and social media agency - Liberate Media » Blog

  • Study shows digital shopping is not growing as quickly as you might think

    Lloyd Gofton
    30 Oct 2014 | 3:54 am
                    The “Connected Shopper” study by Geometry Global is a... The post Study shows digital shopping is not growing as quickly as you might think appeared first on Online PR and social media agency - Liberate Media.
  • Google Analytics for PR

    Jeremy Lloyd
    26 Sep 2014 | 4:19 am
    Data and analytics serve two important purposes in PR, strengthening campaign outreach and measuring impact. They are part of the daily... The post Google Analytics for PR appeared first on Online PR and social media agency - Liberate Media.
  • ESOMAR Congress Social Media Clinic case study

    Lloyd Gofton
    23 Sep 2014 | 4:07 am
                        Our latest case study is now live... The post ESOMAR Congress Social Media Clinic case study appeared first on Online PR and social media agency - Liberate Media.
  • Social Network cheat sheet

    Lloyd Gofton
    17 Sep 2014 | 2:34 am
    Our friends over at Prohibition PR have developed this social network cheat sheet, which we thought was very useful... The post Social Network cheat sheet appeared first on Online PR and social media agency - Liberate Media.
  • Liberate Media at ESOMAR Congress

    Lloyd Gofton
    1 Sep 2014 | 2:10 am
      ESOMAR Congress begins next week (September 8th) in Nice, France. As the biggest event in the... The post Liberate Media at ESOMAR Congress appeared first on Online PR and social media agency - Liberate Media.
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    CyberFootprint

  • Ahoj všichni!

    honza
    11 Nov 2014 | 6:23 am
    Vítejte ve WordPressu. Toto je váš první testovací příspěvek. Můžete ho upravit, nebo smazat a postupně pak začít s tvorbou vlastního webu.
  • Ahoj všichni!

    honza
    29 May 2013 | 1:07 pm
    Vítejte ve WordPressu. Toto je váš první testovací příspěvek. Můžete ho upravit, nebo smazat a postupně pak začít s tvorbou vlastního webu.
  • Donec sit amet dolor eu ipsum malesu euismod id ut ipsum. Ut metus felis, porta volutpat tincidunt sed, convallis interdum tellus.

    honza
    15 Nov 2012 | 4:20 am
    [vimeo]   Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sed metus id mi convallis dictum. Morbi lacinia tortor quis lectus pharetra gravida. Phasellus quis diam sed lorem vestibulum ornare ut suscipit massa. Mauris suscipit, lacus sodales imperdiet tincidunt, nisl purus congue quam, in ullamcorper elit purus vel mi.   Donec sit amet dolor eu ipsum malesuada euismod id ut ipsum. Ut metus felis, porta volutpat tincidunt sed, convallis interdum tellus.   Duis eget diam sit amet magna lacinia tempor. Nam malesuada pharetra ante vel tincidunt. Praesent consectetur…
  • Duis eget diam sit amet magna lacinia tempor. Nam malesuada pharetra ante vel tincidunt.

    honza
    15 Nov 2012 | 4:19 am
    Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sed metus id mi convallis dictum. Morbi lacinia tortor quis lectus pharetra gravida. Phasellus quis diam sed lorem vestibulum ornare ut suscipit massa. Mauris suscipit, lacus sodales imperdiet tincidunt, nisl purus congue quam, in ullamcorper elit purus vel mi.   Donec sit amet dolor eu ipsum malesuada euismod id ut ipsum. Ut metus felis, porta volutpat tincidunt sed, convallis interdum tellus.   Duis eget diam sit amet magna lacinia tempor. Nam malesuada pharetra ante vel tincidunt. Praesent consectetur enim nec nisi…
  • Maecenas tempus tellus rutrum quam ac nunc tempus

    honza
    15 Nov 2012 | 4:18 am
    [vimeo]   Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus sed metus id mi convallis dictum. Morbi lacinia tortor quis lectus pharetra gravida. Phasellus quis diam sed lorem vestibulum ornare ut suscipit massa. Mauris suscipit, lacus sodales imperdiet tincidunt, nisl purus congue quam, in ullamcorper elit purus vel mi.   Duis eget diam sit amet magna lacinia tempor. Nam malesuada pharetra ante vel tincidunt. Praesent consectetur enim nec nisi commodo dignissim. Donec sit amet dolor eu ipsum malesuada euismod id ut ipsum. Ut metus felis, porta volutpat tincidunt sed,…
 
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    Public Relations Sydney

  • Tips for building strategic relationships

    Catriona Pollard
    16 Nov 2014 | 7:33 pm
    Building strategic relationships with the people important to the success of your business is critical. These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. Here are our tips on some key ways you can build relationships with journalists, other professionals in your industry and your customers or clients to achieve business success. Building relationships with journalists In order to gain the media coverage your business desires it is important to develop and maintain a good professional relationship with journalists.
  • What is a famil and how it can help you get amazing media coverage

    Catriona Pollard
    9 Nov 2014 | 4:35 pm
    Ever wondered how a travel journalist has so much first-hand knowledge about every location you have ever wanted to visit? Chances are they have been on a familiarisation (or two). A famil or familiarisation is a PR tool designed to give select journalists the opportunity to experience a region, venue, product or package. It is conducted with the intention that a journalist will then write a favourable story about their experience. Typically famils are conducted by businesses in the tourism industry, to demonstrate the latest properties or offerings. This industry thrives on experiences, and…
  • Media release template: Download your FREE media release template

    Catriona Pollard
    2 Nov 2014 | 7:10 pm
    GET YOUR FREE MEDIA RELEASE TEMPLATE! Click Instant Download! to get an instant download of our media release template! Do you have an exciting announcement to make about your company? Or perhaps you want to pitch a story to a journalist or publication? Often we are asked if there is a standard format for writing a media release. The answer is – yes! A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. A media release can help you to communicate your news to a…
  • How to make your key messages interesting

    Catriona Pollard
    26 Oct 2014 | 10:37 pm
    Key messages are the core messages you want your target audience to hear and remember. They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. A large part of public relations is repetition. The more times your target audience hears, reads or learns your key messages, the better recall they will have about your brand. And when you’re being interviewed for TV, radio or in print, you will feel better prepared. Here are some tips to help make your key messages…
  • Pitching etiquette – How to effectively follow up your media pitch with a journalist

    Catriona Pollard
    19 Oct 2014 | 3:55 pm
    A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch. Once it’s sent and is out of your hands, you patiently wait for a reply and nothing is happening… Don’t worry it’s normal for this to occur. Remember journalists receive hundreds of emails and phone calls a day and unfortunately not all media pitches are…
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    PR Fuel - Public Relations News & PR Tips

  • Why Your Last Crowdfunding Campaign Failed

    prfuel_rb
    20 Nov 2014 | 3:30 am
    All the elements were there. You had a great concept, a fun video, an intelligent and well written description…your crowdfunding campaign should’ve just been off-the-charts successful. Unfortunately, it didn’t quite make the money you wanted it to, and now you’re stuck trying to figure out what went wrong.  Hindsight is 20/20, but at least you get another chance. You can assess the damages and head right back out there with a campaign better suited for success. First, though, it helps to identify what went wrong. What Went Right Except I’m going to switch this around M. Night…
  • Press Releases You Just Don’t See Anymore (But Should)

    prfuel_rb
    19 Nov 2014 | 3:30 am
    The press release has had a storied and somewhat controversial career in the world of public relations. The first press release was basically an attempt by Ivy Lee to control the conversation around a train disaster. He wanted to get the word out before anybody else did.  Now, though, press releases are almost seen as passé. They’re a way to rope in some readers that don’t seem to want to hop on new media like social media. At least, that’s how many businesses see press releases anyway. There are many other reasons (and methods) to writing a press release that just don’t pop up…
  • How to Deal with Unexpectedly Ornery Fans

    prfuel_rb
    18 Nov 2014 | 3:30 am
    Seemingly out of the blue, your fans are all over your case. You thought you were doing everything right, but for whatever reason they’ve gotten something under their skin and are looking to complain. You get the feeling if you weren’t around they would’ve convened on someone else, but there you are, trying to figure out what the problem is. So what do you do? Since you’re not really sure what their deal is, you can’t just “fix” anything. In the end, it doesn’t particularly matter what the cause is. You have to figure out how to keep everybody happy so they’ll keep buying…
  • Don’t Anger the Google Gods: New Patent Reveals Google Loves This Type of Publicity

    prfuel_rb
    17 Nov 2014 | 3:30 am
    According to the web, Panda 4.0 is the end of all things when it comes to PR. The press release is dead, SEO is dead, everything is dead. We’ll have to relearn everything we’ve ever learned and go back to the drawing board.  Why all the moaning and gnashing of teeth? Basically, Google has amended its algorithms again, in a way that many feel significantly hurts PR teams. If you’ve relied on, for example, SEO to get your press releases noticed, you may be in for a rough time (or the end of all things). However, it’s nowhere near that bad. The reality is PR pros have had to adapt their…
  • PR Problems Social Media Experts Run Into That Newbies Don’t

    prfuel_rb
    14 Nov 2014 | 3:30 am
    Think things get easier as you go along when it comes to PR and social media? That’s not necessarily true, unfortunately. In fact, some things get tougher as you go along, even though your knowledge and skills increase. But these factors inevitably will lead to challenges you never expected when you started out.  The funny thing is, this list doesn’t really bother newbies very much. They’re just inevitable outcomes of doing work and evolving your business. However, this doesn’t mean you can’t overcome them with some hard work and dedication. Inspiration You would think that…
 
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    Paul Roberts

  • Product

    Paul Roberts
    10 Nov 2014 | 10:38 pm
    There are many variations of passages of Lorem Ipsum available but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.
  • Product

    Paul Roberts
    10 Nov 2014 | 10:38 pm
    There are many variations of passages of Lorem Ipsum available but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.
  • Product

    Paul Roberts
    10 Nov 2014 | 10:38 pm
    There are many variations of passages of Lorem Ipsum available but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.
  • Product

    Paul Roberts
    10 Nov 2014 | 10:38 pm
    There are many variations of passages of Lorem Ipsum available but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.
  • Product

    Paul Roberts
    10 Nov 2014 | 10:38 pm
    There are many variations of passages of Lorem Ipsum available but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text.
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    Communications Conversations

  • Twin Cities PR This Week – Nov. 21

    arikhanson
    21 Nov 2014 | 7:18 am
    I’m writing to you today from lovely New Ulm, Minn., where I spoke to a group of 40-or-so marketers and PR folks about Facebook ads. I’ll have the prezo up later today, if you’re interested (right after I make a pit stop at the Schell’s Brewery!). However, you’re not here to here about my life–you’re here to learn about what’s happening in the Twin Cities PR scene! Here’s the latest job changes, promotions, events, new account wins and award wins in Twin Cities PR in the last week: Changing… It’s official: Aaron Miller,…
  • Talking Points Podcast: An interview with David Jungers and Erin Vande Steeg from the Mall of America

    arikhanson
    20 Nov 2014 | 6:25 am
    The holiday shopping season is officially upon us–so Kevin and I thought we’d go right to the source this week: Mall of America! In this episode of the Talking Points Podcast, we interview David Jungers and Erin Vande Steeg, the social media brains behind MOA’s social efforts. We talk about career paths, working with retailer at America’s largest shopping mall, and what big plans MOA has in store for Black Friday and Dec. (big tease!). Take a listen… SHOW NOTES – November 20, 2014 Mall of America http://www.mallofamerica.com/ Mall of America reveals…
  • Is the phone call completely dead in PR?

    arikhanson
    17 Nov 2014 | 6:02 am
    Recently, I made a decision with a client of mine: I was going to pick up the phone and call her once a week (at least). As with most clients, I conduct most of my business with clients via email. I provide updates via email. I share files. I provide advice. But, I typically don’t spend a lot of time on the phone with clients (at least one-on-one; we have lots of status and planning calls). So, I decided to change that and give my client a call once a week. Just to check in, or chat, if we didn’t have specific business to tackle. And you know what? I think my client likes…
  • Twin Cities PR This Week – Nov. 14, 2014

    arikhanson
    14 Nov 2014 | 5:52 am
    As I said last week, I’m going to try something a bit new here on the blog. A regularly post that captures what’s going on in PR/social in Minneapolis/St. Paul on a weekly basis. Job opportunities, promotions, interesting case studies. Stuff like that. Here’s what’s happening this week: Changing/Promoting… Friend and MIMA board member, Holly Speath, was recently promoted to manager-interactive media and content at Polaris. Congrats, Holly!   Seeking… My long-time client, Sleep Number, is hiring TWO social positions: Social content specialist and social…
  • Talking Points Podcast: Do iHops “Tumblr-speak” tweets really work?

    arikhanson
    13 Nov 2014 | 5:56 am
    In this week’s edition of the Talking Points Podcast (one of our best, in my opinion), we talk about #alexfromtarget (and the seedy, internet under-belly that’s seemingly behind it), iHop and it’s new Tumblr-like approach to Twitter, Chevy’s expert handling of the #technologyandstuff issue, and I kinda rant about a post I recently read on PR Daily about outdated PR practices. Hope you’ll take a listen… SHOW NOTES – November 13, 2014 “WTF is ‘Alex from Target’?” http://digiday.com/brands/wtf-alex-from-target/ “Meet The Network Of…
 
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    Flack Me RSS News Feed

  • Help Clients Communicate Inside, as Well as Outside, Their Walls

    Doug Bedell
    23 Nov 9902 | 6:16 am
    Summary: Before a client organization focuses on relating well externally, it needs also to be concerned about how effectively it is communicating internally, among its own people. Internal communication awareness and counseling, if not outright organizational development services, ought to be part of a PR services package.
  • Are You Missing Out By Not Being Accredited in Public Relations?

    Shawn Paul Wood
    23 Nov 7568 | 6:16 am
    Summary: "Is getting APR certified worth the money these days?" For 50 years, the prestigious Public Relations Society of America has seemed to think so. Every year, more and more PR pros sign up to take the test and earn those three highfalutin letters after their name on a business card (you know, without lying about it). It is very expensive. It is a risk if you don't pass. It is nice to show off at parties. But is it really worth it? I saw a blog post on TopRankBlog.com that really got me thinking about this seemingly age-old question.
  • Today's Hardball Media Expectations

    Doug Bedell
    23 Nov 4531 | 6:16 am
    Summary: Nothing is off the record, not even silence. The media expects, and especially with the competitive pressures they're under these days, will insist upon, immediate accountability. From two or three of the seamiest stories around currently, to anything that gets the media’s, and thereby the public’s, hackles up – nobody’s ever off-the-record. Act accordingly.
  • From the Harvard Business Review: 'Do Business and Politics Mix?'

    Doug Bedell
    23 Nov 3170 | 6:15 am
    Summary: A couple of days after the midterm elections, we’ve come upon an article in the Harvard Business Review on what’s likely a vexing subject for many organizations: “Do Business and Politics Mix?” It’s written by Brian K. Richter, an assistant professor in the Business, Government, and Society Department at the University of Texas at Austin’s McCombs School, and provided under the heading of Crisis Communications. The crisis involved was one faced by Natural Foods...after it made a contribution to a super PAC called Minnesota…
  • Sponsored Comments Might Just Break the Internet

    Mike Bush
    23 Nov 2444 | 6:15 am
    Summary: “There goes the neighborhood,” is only an appropriate phrase when it’s a neighborhood somehow going downhill. Maybe it’s a house on a particular block selling for half of what it’s worth, and everyone else’s property value being brought down. Perhaps it’s as simple as a sewer pipe bursting and making a mess. So it begs the question, what happens when the neighborhood with the worst reputation goes downhill?
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    fresh as.... A Mynt Public Relations Blog

  • Yubico CEO and Founder wins Gold Stevie Award for Female Executive of the Year

    18 Nov 2014 | 4:13 pm
    Yubico CEO and Founder wins Gold Stevie Award for Female Executive of the Year: Yubico is proud to announce that Stina Ehrensvard, CEO and Founder of Yubico has been named the Gold Stevie Award winner for Female Executive of the Year – Business Products. Continue reading
  • Today is a good day for the Internet.

    21 Oct 2014 | 11:08 am
    Earlier today, Google announced on its blog an extra layer of security for Google Accounts based on FIDO U2F support added to the Chrome browser, the first public deployment of FIDO U2F protocols and a major step in increasing Internet security. Starting today, the Security Key by Yubico with its FIDO U2F support lets users securely login to Google Accounts and any number of service providers who have or will adopt the FIDO U2F protocol. FIDO U2F is an emerging open authentication standards initiative with strong support from more than 120 end-user and vendor companies in the FIDO…
  • Increase your Non-Profit Success with these 5 PR Tips

    26 Aug 2014 | 10:52 am
    I recently read an article on EverythingPR on the value and effectiveness of a well thought out public relations plan to bring attention and recognition to Non-profits.  These tips are excellent not only for the audience for Non-profits but across all organizations and industries.___________________________Connect the cause - Your communication needs to make the cause matter to your target market. If they read or view your communication and are unmoved, it’s your fault, not theirs. You need to teach them something in a way that makes them want to learn more. To surprise and invite and…
  • No One Has Ever Loved Carrots More Than This Puppy - The BarkPost

    15 Jul 2014 | 11:04 am
    No One Has Ever Loved Carrots More Than This Puppy - The BarkPost: Seriously, this pup could turn everyone into a vegetarian. Our company dog Phife was featured on BarkPost!! No One Has Ever Loved Carrots More Than This Puppy!!!! We are so proud of him and his love of carrots! 
  • Tweet Tweet......

    3 Jun 2014 | 2:40 pm
    All the cool kids are doing it…. connect with us on Twitter!!! 
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    Journalistics

  • Advice for PR and Journalism Students

    Jeremy Porter
    21 Nov 2014 | 5:19 am
    I recently heard from an old friend (a former CMO) who is now a lecturer at a university up in British Columbia. She dropped me a line to let me know she was happy to see I was blogging again, because she thinks my posts are relevant for her students. I believe they had to take a quiz about one of my recent posts. Nothing makes me want to write more than hearing somebody learned something from one of my posts. For that, I thank all of you. Over the course of the past couple of years, I’ve heard from a dozen or so other professors who have done the same thing – encouraged their…
  • How to Get More PR Results

    Jeremy Porter
    18 Nov 2014 | 9:55 pm
    Do you want to generate more publicity results for your media relations investment? You’re not alone – every public relations professional working in media relations wants to generate more publicity. We’ve all had to deal with the client or boss that complains about the lack of coverage, or worse, marches into your office with a recent article and asks why we weren’t in it. Ever notice they rarely march into your office with the story you were included in? It’s not easy to score publicity. Media relations is difficult, thankless job. Unless you’re fortunate…
  • How To Write a Great Headline

    Jeremy Porter
    17 Nov 2014 | 9:19 pm
    Your headline is the most important element of any article you write. If you don’t believe me, ask yourself what happened right before you clicked through to read this post. If you’re still reading this post, you’re either bored, very polite or you want to learn how to write a great headline and you believe I’m going to deliver on that promise for you. For me, the purpose of a great headline is to get the reader to read what you’ve written. For others, it’s all about the click. I’m going to assume that most Journalistics readers care more about the…
  • How to Create a Communications Strategy

    Jeremy Porter
    16 Dec 2013 | 8:29 am
    A lot of organizations have separate documented communication strategies for each communications discipline. Your organization may have a public relations strategy, marketing communications strategy, social media strategy and sales strategy, all operating in parallel to accomplish often similar (or exact) goals. I suggest having one, clear and cohesive communications strategy that covers all communications activities within your organization. If there are different people responsible for each strategy, get them all in the same room to create a single one (this goes for any organizational-wide…
  • It’s Time to Get Real About Real-Time Marketing & PR

    Jeremy Porter
    6 Jul 2013 | 9:11 pm
    When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. There were case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. David has since added to the real-time discussion with his Newsjacking book, which further reinforces the need for brands to respond quickly to breaking stories or trending topics, to insert themselves into the news…
 
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    SF Chronicle

  • Nekki Publishes New Brochure Featuring Vector App

    23 Nov 2014 | 8:00 am
    A marketing piece from the development company discusses the game’s optimization for Android* tablets powered by Intel® Atom™ Processors. (PRWEB) November 23, 2014 The team at Nekki has released a two-page brochure detailing the optimization of its arcade-style gaming app, Vector, for Android* devices. The exciting game of escape can now be accessed and enjoyed by a larger base of mobile device users. The piece highlights the productive collaboration between Nekki and Intel® that has allowed Vector to be available on Intel® Atom™ Processor-based tablets for Android*, the…
  • Apiscent Labs Launches New Website

    23 Nov 2014 | 8:00 am
    Site invites visitors to learn about the company, highlights areas of expertise St. Francis, WI (PRWEB) November 23, 2014 Apiscent Labs, a privately held U.S. based manufacturer and supplier of fine chemical ingredients to the global pharmaceutical and flavor & fragrance industries announced the launch of its new website, Apiscent.com. The Apiscent.com homepage welcomes visitors with a description of Apiscent Labs, clean design, easy navigation, rotating images and content focused on the qualities that make Apiscent Labs stand out. The company’s work in Pharmaceutical fine chemicals,…
  • San Francisco Accounting Firm, Safe Harbor LLP Releases Informative Tax Tips Bulletin for December, 2014

    23 Nov 2014 | 8:00 am
    Top San Francisco Bay Area accounting firm, Safe Harbor LLP, focuses monthly tax bulletin on issues surrounding corporate taxes. Among the many interesting topics is a discussion of the ‘accumulated assets’ tax. San Francisco, CA (PRWEB) November 23, 2014 Safe Harbor LLP (http://www.safeharborcpa.com/), one of the San Francisco Bay Area’s top accounting firms, is proud to announce the public release of its December, 2014, San Francisco Tax Tips Bulletin. The accounting firm specializes in helping high net worth individuals as well as businesses with tax, accounting, and financial…
  • NEFA Awards $404K for Dance Touring & Production Residencies

    23 Nov 2014 | 8:00 am
    NEFA’s National Dance Project fuels the creation of new dance works and brings the work of the most compelling dance artists of our time to audiences across the nation. Boston, MA (PRWEB) November 23, 2014 The New England Foundation for the Arts (NEFA) has awarded $404,000 through the National Dance Project (NDP) to support production residencies and touring by contemporary dance companies in 2015-16. NEFA’s National Dance Project fuels the creation of new dance works and brings the work of the most compelling dance artists of our time to audiences across the nation. Seven dance companies…
  • FDAnews Announces The FDA is Watching: What Twitter, Tradeshows and TV Have in Common, On-Demand Webinar, Dec. 11, 2014

    23 Nov 2014 | 8:00 am
    The FDA’s focus on drug and devicemakers promotional activities is no longer limited to magazine and TV ads. They're looking at websites, Twitter, journal articles, TV appearances, Facebook and more. Falls Church, VA (PRWEB) November 23, 2014 The FDA is Watching: What Twitter, Tradeshows and TV Have in Common **FDAnews On-Demand Webinar** Dec. 11, 2014 ● Any Time at Your Convenience http://www.fdanews.com/TheFDAisWatchingOnDemand The FDA’s focus on promotional activities is no longer limited to magazine and TV ads. Now they're looking at websites, Twitter, journal articles, TV…
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    The Red Rocket

  • Why ‘Facebook at Work’ has a job on its hands to knock LinkedIn off its pedestal

    Phil Szomszor
    17 Nov 2014 | 4:06 am
    There’s no end to the Borg-like ambitions of Facebook. Not content with controlling our personal lives, it now apparently has our work lives in its sights. According to a piece today on FT.com, Facebook is working on a secret product called ‘Facebook at Work’, which is set to take on LinkedIn, Microsoft and Google with […] Phil Szomszor
  • The art of damage limitation: PR options for celebrities caught in the iCloud photo hack

    Phil Szomszor
    2 Sep 2014 | 12:48 am
    The celebrity iCloud nude photo hack scandal will go down as one of the biggest web stories of the year – and one that prompts debates across a wide range of issues, including privacy, public cloud security, and the sexual objectification of women. Plenty of other news outlets and blogs will cover these topics in coming days, weeks […] Phil Szomszor
  • Law firm salary survey reveals divisions between marketing chiefs and lawyers

    Phil Szomszor
    20 Aug 2014 | 2:17 pm
    Who would want to be a marketeer at a City law firm? Plenty I would imagine, if you can earn a salary of nearly half a million pounds, as a recent salary survey conducted by a recruitment firm has claimed. According to a piece in The Lawyer, marketing chiefs in the top law firms are remunerated […] Phil Szomszor
  • Bloggers: With great power, comes great responsibility

    Phil Szomszor
    3 Aug 2014 | 7:55 am
    Last week, Kevin Rawlinson posed the question, “In the online age, do bloggers wield too much power?” In a BBC article, he detailed a case in Northern Ireland where a shoe shop felt unfairly punished for a scathing online review written by a blogger. Last month, a French judge also ruled against a blogger, whose restaurant […] Phil Szomszor
  • Video Viral Of The Month: Assassins Creed Parkour

    Phil Szomszor
    30 Jul 2014 | 2:40 pm
    Here’s one of those video virals you’re probably only going to like if you’re a gaming fan, and a lover of the Assassins Creed franchise in particular. To promote the upcoming game, Unity, Ubisoft commissioned a real-life version set in modern-day Paris. Inevitably it involves parkour – or free-runners – to recreate many of the moves […] Phil Szomszor
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    InkHouse

  • Four (OK Five) Twitter Changes Coming Soon

    Heather Bliss
    21 Nov 2014 | 2:24 pm
      Yesterday, Twitter announced the availability of improvements to the private messaging feature allowing us to talk amongst ourselves a little more freely within the Twitterverse. Originally announced last week, in conjunction with Twitter’s first-ever analyst day, the company also revealed a few other significant feature changes we can look for in the weeks and months ahead. Here’s a quick synopsis of the highlights of these new Twitter improvements and engagement tools and how they can work for you. 1)      Improved Private Messaging:  In addition to the ability to switch a…
  • The NFL’s Public Relations “Black Eye”

    Alexa Manocchio
    20 Nov 2014 | 5:05 am
    “The NFL policy has become to make crap up as they go along” -Greg Bedard, Monday Morning Quarterback Let’s be honest: The perception of the National Football League (NFL) isn’t good at the moment. It’s facing a series of scandals and lawsuits centered on issues such as player safety, drug abuse, illegal distribution of narcotics and other assorted criminal activity. So while the on-field popularity is at an all-time high amongst its fan base, the NFL as an entity has become a public relations disaster. We could examine the cause and effect of any of these issues, but, because…
  • Mistakes were made: the Ubergate story

    Anne Baker
    18 Nov 2014 | 3:00 pm
    One place it’s awesome to be right now:  Lyft HQ. Uber Senior Vice President Emil Michael, however, is not having such a good day. Last night, BuzzFeed’s Ben Smith broke news that  Uber Senior Vice President Emil Michael, “suggested that the company should consider hiring a team of opposition researchers to dig up dirt on its critics in the media — and specifically to spread details of the personal life of a female journalist (PandoDaily’s Sarah Lacy), who has criticized the company.” The tech press is up in arms, #deleteuber is quickly gaining traction on Twitter, and the…
  • Kyle Alspach, BostInno Tech Editor, on BostInno’s Expansion Plans and the Future of Journalism

    Lisa van der Pool
    18 Nov 2014 | 9:06 am
    Kyle Alspach, BostInno’s new national technology editor. Longtime Boston technology writer Kyle Alspach recently moved from BetaBoston to BostInno – where he’s the online tech publication’s first national technology editor. During a recent conversation with InkHouse, Alspach, who was the technology editor at the Boston Business Journal prior to joining BetaBoston, discussed why he made the jump to BostInno, how he shapes national tech coverage and how much he and his team think about clicks and SEO when they’re developing stories. When he’s not getting the scoop on the…
  • Two New VPs Join InkHouse

    Meg O'Leary
    14 Nov 2014 | 8:17 am
      InkHouse is thrilled to welcome Keith Giannini and Dan O’Mahony as our two newest VPs. Both our Boston and San Francisco offices are growing fast – and having Keith and Danny join our team means that we can continue to deliver the kind of service our clients have come to expect from us. While we continue to grow across all our practice areas – from consumer to real estate – our tech practice continues to thrive. So we are psyched to have two more seasoned tech PR pros on board. Keith Giannini joins InkHouse Boston from MSLGROUP (formerly Schwartz Communications), where he…
 
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    Beyond the Wire

  • Worthy on the Web – Nov. 21, 2014

    Amanda Laird
    21 Nov 2014 | 1:48 pm
    It was a busy week around here! In between our Breakfast with the Media in Vancouver and our first-ever, half-day mini-conference in Toronto, (see #TheNewPR) we still managed to find time to read the whole internet. Here’s what we found Worthy on the Web in PR, media and communications! Do you even vape bro? As 2014 draws to a close, the Oxford Dictionary has declared ‘vape’ as their Word of the Year. With e-cigarettes growing in popularity, vape – an abbreviation of vapour or vaporize – was added to OxfordDictionaries.com in August 2014. Setting ‘off the record’ ground rules An…
  • Digging Deeper: Why we share and why it matters

    Stella Karami
    18 Nov 2014 | 3:00 am
    “Every day more than 500 million messages are sent on Twitter, 800 million people share four billion stories, links, photographs and videos on Facebook. Every minute, 100 hours of video is uploaded to YouTube.” Alfred Hermida shared these astonishing facts at his recent book launch, Tell Everyone: Why we share and why it matters. As a social media expert and journalist, Hermida looks beyond the superficial layers of popular media platforms and gets to the bottom of social technologies. He not only explores how these tools are shaping our media landscape, but also discusses its cultural…
  • Worthy on the Web – Nov. 14, 2014

    Amanda Laird
    14 Nov 2014 | 9:48 am
    Every week at about this time we clean up our tabs and pull together a list of our favourite reads from the past seven days. Here’s what we found Worthy on the Web this week in PR, marketing and media! #asktheglobe The Globe and Mail’s journalists make a living asking questions but now they’ve turned the tables with the launch of their Canada Q&A project. Readers can send in questions about anything from news and business to sports and entertainment – and everything in between. Our favourite category is of course the journalism questions, which features interesting answers to…
  • Meet the Press: Jen Wilson, Senior Editor, Social Media, Toronto Star

    Amanda Laird
    11 Nov 2014 | 12:05 pm
    Social media has fundamentally changed the way we get our news. As a result, traditional outlets like a daily newspaper or broadcaster now have to consider how a website and social media properties such as Twitter fit into their distribution strategy. Enter the Social Media Editor. A relatively new role, the Social Media Editor is responsible for creating a curated stream of social posts that drive traffic to the media outlet’s content – think online articles, blogs or videos. I had a chance to chat with Jen Wilson, Senior Editor, Social Media at The Toronto Star, to learn more about what…
  • Worthy on the Web – Nov. 7, 2014

    Amanda Laird
    7 Nov 2014 | 11:46 am
    When it comes to PR, communications and media news and views we’ve got you covered! Here’s this week’s round-up of what we found Worthy on the Web this week. Highlights from #meshcon Earlier this week we spent the day at mesh marketing 2014, soaking up some next-level marketing inspiration. The conference highlight was a presentation by keynote speaker Anne Handley on how to make better content, which itbusiness.ca did a good job of summarizing here. If you didn’t make it to the conference, catch-up on the #meshcon hashtag and be sure to follow the other speakers  for more great…
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    Susan Marie

  • Thoughts While Sleepwalking

    15 Nov 2014 | 8:12 pm
  • Only Human

    10 Nov 2014 | 7:45 pm
    Human. Now there is an interesting definition. Being "human" [according to Merriam-Webster] means "a human being, a person as distinguished from an animal or an alien. Susceptible to or representative of the sympathies and frailties of human nature." In our world, being "human" has taken on an entirely different meaning. All ranges of emotion from love to happiness to
  • Literary Withdrawal: Death of a Book

    7 Nov 2014 | 2:37 pm
    Published on --> Rebelle Society © Pinterest I sit in the dark quiet of my sanctuary, the place I come to write, and am overcome by a stabbing inherent fear that books, like many of its authors, shall one day become extinct. This revelation came to me because I was forced to purchase a tape cassette recorder to listen to a tape, and as I held it in my hand, found myself
  • Late Autumn, Western New York

    30 Oct 2014 | 6:00 am
    The other day, we were blessed with fantastic, beautiful weather. I watched the trees, as they lost their leaves, blanketing the grass as the wind whipped wildly.  I thought to myself: This moment is not going to last.  I went outside and on my back, lay down upon the grass beneath the trees and watched the leaves fall onto and all around me.  It was wondrous.  This is Mother
  • Early October : Buffalo New York

    24 Oct 2014 | 10:07 am
    Here are two videos I made showcasing early October [Autumn] in Western New York, Cazenovia Park in Buffalo, New York.  The videos feature music by a local band "I Was The Scarecrow"  You can listen to their music here :  http://iwasthescarecrow.bandcamp.com/https://www.youtube.com/watch?v=7WocXRODPyQ Check out the videos below!  https://www.youtube.com/watch?v=7WocXRODPyQ
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    Wakeman Agency

  • 2014 Public Relations Society of America Gold Medal Winner

    wake101
    16 Nov 2014 | 2:00 pm
    The Wakeman Agency is pleased to announce the receipt of the Public Relations Society of America’s Gold Medal – for a Media Relations Campaign 2014. White Plains, NY, June 10, 2014 – The Wakeman Agency, keep reading
  • Client Spotlight: Legal Outreach

    wake101
    28 Jan 2014 | 4:26 pm
    Legal Outreach is a 30-year old nonprofit organization that offers educational programs to New York City middle and high school students from underserved communities. In honor of its 30th anniversary, Legal Outreach wanted to host keep reading
  • Announcement – New Office in Silicon Valley!

    Katie Cray
    28 Jan 2014 | 4:16 pm
    Dear Friends, I am excited to announce that The Wakeman Agency is heading west. On February 3rd, we are opening a new office in Sunnyvale, California – the heart of Silicon Valley – just a keep reading
  • Positioning – To Thine Own Brand Be True

    wake101
    11 Aug 2013 | 5:28 pm
    During a recent outing with a friend, the conversation turned to business. She has been a huge supporter of The Wakeman Agency and was truly excited that we had made to the 10-year mark. We keep reading
  • What I Didn’t Learn in Journalism School

    wake101
    22 Jul 2013 | 11:31 am
    By Katie Cray As a proud Northeastern University alumnus (one of the best journalist schools, in my opinion), I can honestly say that I learned a lot in the classroom and through the co-op program. keep reading
 
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    Melissa Cassera

  • Behind the Scenes of My OBSESSED Launch

    melissa
    17 Nov 2014 | 10:43 am
    As you may already know, I’m full sprint into the launch of OBSESSED. If you run a business, and if you’ve ever launched a product, service, workshop, class or program, I know you can relate to what I’m about to describe. In the past? Here’s how “Melissa During A Business Launch” would move through the day: 7am. Wake up and anxiously check my inbox. Any new registrations / product sales??? GAHHHH! My self-worth depends on THIS and THIS ALONE! 8am. Lily starts begging for a walk. Begrudgingly take her outside for just long enough to pee, resenting every moment. Mom has witty…
  • Are you Networking Like This?

    melissa
    30 Oct 2014 | 8:05 pm
    Excuse me while I hop on my soapbox, for a moment. (Delicious, luxurious, vanilla-cake-batter scented soap, of course ;) If you feel like you’re investing a ton of time + energy into “networking” — but none of it’s translating into new clients or sales — I have a really simple question for you: Are you networking with your peers … or your customers? ‘Cause 99% of the time, they are NOT the same peeps. Spending $500 a year on a membership to your local Professional Association of Certified Whatevers… is networking with your peers. Hanging out on blogs (or community…
  • Still can’t figure out who your “ideal clients” are supposed to be? Try: the Sunday Gravy Principle.

    melissa
    16 Oct 2014 | 8:08 am
    “Your ideal client.” It’s a buzz-word — or rather, buzz-phrase — that a lot of people in the business world toss around. And when it gets tossed around? It’s rarely with a smile. More like a groan. People drive themselves crrrazy trying to figure out every little detail about their “ideal clients.” What they look like. Where they shop. What they do for fun. Which magazines they subscribe to. Which Greek Goddess or historical figure they most closely resemble. All the intricate little details of their psychology… what makes them tick… and of course, what compels them to…
  • Exposed! The inner workings of my business, revealed.

    melissa
    8 Oct 2014 | 3:54 pm
    I’m often asked the question: How do you have a multiple 6-figure business and only work 20 or so hours per week?! The answer is: I’m in a weird cult that holds masked sex parties + initiation rites in a secret crawlspace inside of Jay-Z’s NYC penthouse! OK. Just kidding. The real answer is much less glamorous, but I’d love to share it with you. Here’s a never-before-shared, behind-the-scenes tour of my business … :: What I do to make money. This year, I’m working with a handful of private clients as a publicity + sales mentor who invest and sign a full-year contract of love. In…
  • WHEN OBSESSIONS GO WRONG!!! 3 bad business obsessions that you have GOT to drop.

    melissa
    1 Oct 2014 | 3:12 pm
    There are good obsessions. Like … fervently dreaming up new ways to uplift + entertain your business audience — say, serving up a ridiculously fun challenge to help them master a new skill. Like … world-changing Swedish coffee machines that transform your entire morning (what?! get in my life.) Like … trolling YouTube to re-watch sex scenes from your favorite TV dramas, because it makes you sooo happy (who, me?) I believe it’s super important to be obsessed with your business + the people you’ve decided to serve. (If you’re not obsessed, why bother? Find another…
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    Beckerman PR » Blog

  • The Real Message of The Mid-term Election

    Keith Zakheim
    14 Nov 2014 | 1:12 pm
    “It may be a reflection on human nature, that such devices [checks and balances] should be necessary to control the abuses of government. But what is government itself, but the greatest of all reflections on human nature? If men were angels, no government would be necessary. If angels were to govern men, neither external nor internal controls on government would be necessary. In framing a government which is to be administered by men over men, the great difficulty lies in this: you must first enable the government to control the governed; and in the next place oblige it to control itself. A…
  • University of Michigan PR Fumble

    Alicia D'Alessandro
    2 Oct 2014 | 6:03 am
    As a dedicated Notre Dame football fan, I tend to root against the University of Michigan (UM). There is no love lost between our two schools. Still, I took no pleasure in watching the school completely botch its response to an incident at Saturday’s Michigan-Minnesota game. It took UM 72 hours to issue a statement appropriately addressing the situation… allowing the school to inflict significant reputational damage upon itself in the meantime. At Saturday’s game, Michigan starting quarterback Shane Morris took a brutal helmet-to-helmet hit (a play banned by the NCAA and NFL due to its…
  • The NFL’s Accountability Problem

    Keith Zakheim
    24 Sep 2014 | 8:42 am
    Beckerman CEO Keith Zakheim offers insight and analysis on the recent NFL scandals in an op-ed published in today’s Record. Opinion: The NFL’s accountability problem THE ONLY thing inevitable about an empire is that it will fall. And unfortunately, history has demonstrated that it is the same people who are in a position to avert that tragic end who are usually cursed with a myopia that prevents them from doing so. I am sure that the last few Roman Emperors never sensed the vulnerability of their kingdom until the day that the last one, Honorious, woke up and found Rome sacked by the…
  • Learning their lessons: Schools begin to recognize the importance of crisis communications

    Tim White
    9 Sep 2014 | 11:55 am
    Most successful organizations understand the importance of establishing a crisis communications protocol that organizational leaders and employees can rely upon as a guide when reporters call during a potentially chaotic situation. We’ve helped countless businesses establish and train their employees on what and what not to say to the media, on identifying the organization’s authorized spokespeople and how reporter inquiries should be managed. These guidelines have proven to be helpful when disaster strikes and the company’s reputation and/or livelihood are at stake. We are now working…
  • Stay in Shape This Off-Season

    Greg Menken
    14 Aug 2014 | 10:55 am
    Two weeks till Labor Day. Everything seems to slow down during these final dog days of summer – clients take vacation, people rush home for an early start to the weekend, and it just seems natural to take things easy. But September 2 will be here before you know it, marking the start of a mad rush of business activity through the end of the year. For many industries, public relations included, the last four months of the year is a critical period to do well by clients, chase new leads, and close new business in advance of the New Year. If the fall is business season, the last few weeks of…
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    This is%%sitename%%

  • Fiscal Year 2015 Marketing Strategy No.1: Don’t Panic

    Lewis Webb
    12 Nov 2014 | 12:14 pm
    Unfortunately, when it comes to planning the upcoming fiscal year, we often start without a clear idea of what’s achievable or the insights needed to support our goals. Don’t fall into that trap for 2015. The clocks have been rolled back, daylight is growing scarce, and the holidays are upon us. It’s that time of year again: Time to panic. Many integrated communications teams grow anxious as the end of fiscal year approaches because they “panic plan” the following year without giving any thought to building a marketing strategy based on real insights. It’s a reflection of how…
  • Our ‘Lebron James of PR’ On Life, Freedom and Motorcycles

    Vince Abbate
    5 Nov 2014 | 10:18 am
    Soon-to-be U.S. citizen and self-proclaimed "Lebron James of PR" dishes about an off-on relationship with Text100 as well as shares his thoughts on life, happiness, motorcycles and the true meaning of freedom. From a thick, slick slathering of pomade in his spikey hairdo, to the retro, British-style leather jacket and skin-tight motorcycle pants, this guy’s got swagger. Allen Tsai, the self-proclaimed "Lebron James of PR" who immigrated to America in 1993 and learned English via the “X-Files,” began his PR career with Text100 in the summer of 2010. Then he left to “experience…
  • Vectors vs. Raster Images: Which Do I Use?

    Laura Mossteller
    29 Oct 2014 | 12:34 pm
    You probably heard the terms “raster” and “vector” thrown about with regard to images and their file types. Although not the most alluring of topics, knowing the fundamentals about these files saves time and many unfortunate surprises when it comes to design work. Raster Images and Pixel Art The term raster, also called bitmap, may sound completely foreign and more appropriate for the name of a dinosaur than a type of image. However, many people interact with raster graphics regularly. Raster images are those beautiful photographs we take with fancy cameras and quick snaps on…
  • Influencers, Content And Big Data Highlight MarketingProfs Event

    Jeremy Woolf
    27 Oct 2014 | 3:12 pm
    This year's event focused on big data, influencers, content marketing and much more. I recently attended the Boston MarketingProfs B2B Conference that brought together almost a thousand marketing fans and customers to worship at content’s altar. This is my second Mprofs event, and this year offered a mix of both new and old ideas. Here’s my key takeaways: Big Data Analytics is the Holy Grail According to guest speakers, automation and predictive analytics are the future. Though, it appeared they took a more cautious approach this year in coming to that conclusion. Now, I’m not…
  • Sharper Images: 3 Tips That Make Your Photograph Pop

    Laura Mossteller
    17 Oct 2014 | 4:14 am
    The following is the second part in an ongoing series of graphic design tips that focus on images, graphics and interactive media for integrated communications projects. Image resolution is one of those terms that everyone knows, but not really. That’s because the concept can quickly plunge into complicated details that cause the brain to file the subject away for later and then promptly forget. The goal of this post is to stick to the basic, yet vital, parts of image resolution in the hope of keeping the subject more concrete and easy to apply when needed. That way, a photograph or other…
 
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    The Access Point

  • Interview: Brock Keeling, culture editor at 7×7

    Access Digital
    21 Nov 2014 | 9:27 am
    Late last month, we hosted an insightful media panel that saw the conversation range from the relationship between journalists and PR pros to native advertising and beyond. We also took the opportunity to speak individually with a few of our panelists to go more in-depth on the issues and trends they care about most. In the video below 7×7′s culture editor, Brock Keeling, shares his thoughts on the current and future state of journalism, the role of social media for content distribution and much more. Give it watch!
  • The Big PR Lesson Learned from Uber’s Misstep This Week

    Jared Leavitt
    19 Nov 2014 | 12:53 pm
    Let’s cut straight to the chase: Nothing is off the record. Some context: At a dinner last Friday, attended by a variety of influential New Yorkers, including Ed Norton and Arianna Huffington, Uber’s VP of business, Emil Michael suggested the idea of hiring “opposition researchers” and journalists to dig up damning personal information about media critical of the company (specifically PandoDaily Editor in Chief, Sarah Lacy)…all while a journalist from Buzzfeed News was in attendance. Buzzfeed News published the story yesterday and it’s been at the top of most conversations this…
  • Views and Viewpoints: Insights from a Stellar Media Panel at Access SF

    Access Digital
    5 Nov 2014 | 9:22 am
    Last week, Access’ San Francisco office opened its doors to share the views and hear viewpoints from an insightful media panel. The panel featured industry experts from The Wall Street Journal, USA Today, 7×7 Magazine, Re/Code and Alice Radio (CBS) and was moderated by our CEO Susan Butenhoff. The conversation was centered on the relationship between communications professionals and journalists and covered a variety of topics ranging from social media, sponsored content and product placement to top interviews of the year. Here are a few key takeaways from the panel. PR People –…
  • Four observations from LinkedIn’s inaugural CommsConnect event

    Trevor Jonas
    14 Oct 2014 | 9:05 am
    Last week I had the pleasure of attending LinkedIn’s inaugural CommsConnect event in San Francisco. It was a gathering of some of the top communications talent around, which made for a solid day of learning and networking. Here are four quick observations from the event. Everyone is talking about content The one word that was repeated over and over and over again throughout the day was content. It is clear smart communicators recognize that they now play in the content game—and “content” in this context goes far, far beyond a press release. In fact, I don’t recall hearing “press…
  • Is Email Ruling and Ruining the World?

    Access
    29 Sep 2014 | 10:50 am
    This last Saturday morning, before I had my first cup of tea or a bite to eat, I dove right into my inbox, anxious that important emails needed to be immediately addressed. I wish I could say this was an unusual morning ritual, but the fact is that email dominates my world, at work and at home. I am not alone. The Center for Creative Leadership found that most white-collar workers were manically tied to email 13.5 hours a day, with 38% continuing to check their emails during dinner. I find it somewhat ironic that the organization that conducted this study is focused on creative leadership,…
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    who. what. where. when. why. how.

  • Surprise and Delight your Customers

    Deanna White
    14 Nov 2014 | 9:34 am
    We are big fans of ‘Surprise and Delight’ marketing. How can you not be? The impact is emotional and powerful. The term is fairly new to the marketing realm, but the concept isn’t. Designed to be fun, ‘Surprise and Delight’ is a marketing strategy where companies randomly select an individual or group to receive a gift or experience. The unexpected “wow” factor, coupled with a personal touch, is what makes marketing human and memorable. Not all brands have the kind of budget to pull off a campaign on the same scale as some of these examples, but with the…
  • Storytelling – lessons from my 10 year old

    Deanna White
    9 Nov 2014 | 4:59 am
    I was recently helping my daughter with some research on a topic for her class presentation. As we googled the subject, I was teaching her how to develop story content by pulling out the salient points on the topic to include in her report. What I found interesting about the topic, she obviously didn’t with the response… “Mom, they already know that. I don’t want to bore my audience to death. If I include that, they’ll all fall asleep on me.” She continued to draw on facts and tidbits she thought her class might find interesting. The fact that she didn’t pull the key…
  • Case Study: Think long-term PR benefits

    Deanna White
    2 Nov 2014 | 7:18 am
    Most businesses engage in PR activities focused on one singular event or announcement in hopes that it will create the kind of buzz they were hoping for, only to be disappointed with the results. In practice, PR should be an ongoing initiative with a strategy and specific goals in mind. This case study is a great example of how that can be accomplished. Long-term PR Case Study Because their business produces paper to offer an essential service to their customers, T-Base Communications saw an opportunity to make a difference with a year-long PR strategy and well-planned execution. T-Base…
  • SEO: How to Drive More Traffic to Your Website

    Deanna White
    31 Oct 2014 | 2:08 am
    Google may not be the only way to drive traffic, but it’s definitely the biggest. Like it or not, your site is affected by Google’s updates or algorithm refreshes, the most recent being Panda 3.0. If you’re like me, you’re eager to learn as much as possible about SEO in order to drive more traffic to your site. That’s why I’m thrilled to announce Camp Tech is returning to Ottawa with a new workshop on SEO and we’re giving away a free seat! You may remember last year, Camp Tech made its inaugural visit to Ottawa with their  WordPress for Beginners training workshop. In an…
  • Forced to unplug and re-connect

    Deanna White
    9 Aug 2014 | 4:22 pm
    Today marks day number three without my iPhone. I’ve read about others who have unplugged by choice and remember thinking to myself that was something I doubt I could adapt to easily. I’m first to admit I have an unhealthy relationship with my phone. I’m constantly checking email, reading news stories and dabbling in my social media accounts.  My out-of-office message even says that although I’m on vacation, I’m still available. That’s telling. But when you have an accident like I did, cracking the face of my iPhone that renders it unusable, you have no choice but to unplug……
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    Communiqué PR Blog

  • Seattle Rallies to Support Diabetes Community

    Christie Melby
    21 Nov 2014 | 10:14 am
    670,500 adults in Washington state have diabetes; that is nearly 10 percent of the population. This number is predicted to grow to nearly one million by 2025. When learning these staggering statistics, I was shocked. Of course, I was aware of diabetes and I have personally seen the hardships it creates because my cousin was diagnosed with Type I a few years ago, however, I had no idea how many people this disease affected. So, when Communiqué received an invitation to assist with promoting World Diabetes Day Seattle, I was thrilled to take part in such an important cause. World Diabetes Day…
  • Lessons Learned: The Collision Between Politics and Public Health Policy

    Molly Strong
    10 Nov 2014 | 9:00 am
    As fear of Ebola dominates news waves and this week’s elections, one of the most interesting—and polarizing—stories to hit is of quarantined American nurse Kaci Hickox. Testing negative for the disease after treating patients in West Africa, Hickox returned to her native Maine, where she has been forced by state politicians to undergo a 21-day quarantine. Outspoken in her rejection of the quarantine, Hickox has been decried by politicians and the public alike. The story has hit a public nerve in part because it documents the collision between politics and public health. What is…
  • Swinging for the Fences: A New Platform in the Sports Media Landscape

    Mike Ferris
    7 Nov 2014 | 9:00 am
    Just two days after his retirement from professional baseball, New York Yankees legend Derek Jeter made perhaps the biggest media splash of his 20-year career by launching The Players’ Tribune, an online media outlet that allows athletes to publish first-person articles on the topics of their choice. Several heavy hitters have contributed articles in the first four weeks following the website’s launch, ranging from Super Bowl-winning quarterback Russell Wilson to NASCAR driver Danica Patrick and NBA All-Star Blake Griffin. Jeter’s new venture has certainly grabbed the attention of fans…
  • Advantages of Making Every Employee a Brand Marketer

    Maddie Beck
    5 Nov 2014 | 9:00 am
    In business, there seems to be a common theme—companies are continually looking for new ways to attract customers and differentiate themselves from competitors, all while trying to lower expenses. Though valid and often the recipe for success in a business, finding and implementing those methods can be tricky on a day-to-day, cost-effective manner. I recently read an article in AdAge titled “How JetBlue Makes Every Employee a Marketer (and Avoids Doing What Delta Would Do),” which outlines a creative business solution to this problem. In the article, Jack Neff highlights some…
  • Driving Awareness for World Diabetes Day Seattle

    Jennifer Gehrt
    3 Nov 2014 | 9:15 am
    Did you know that today there are more than a half- million adults in the state of Washington living with diabetes? And that by 2025 experts say this number will grow to nearly 1 million?  Neither did I. To raise awareness around diabetes and celebrate the work that the American Diabetes Association, Benaroya Research Institute, Camp Leo, and several other organizations are doing in the Pacific NW, Novo Nordisk will hold an unprecedented event at the Pacific Science Center for World Diabetes Day (WDD) on Nov. 14, 2014. WDD is a global campaign to spread awareness about the growing diabetes…
 
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    PRSAY – What Do You Have to Say?

  • Friday Five: Improve Your Professional Image for 2015

    Rosanne Mottola
    21 Nov 2014 | 1:07 pm
    First impressions are powerful. When you are introduced to a new colleague, client or agency, the first exchange with an individual can forever shape the way you’re viewed by that person. Once made, opinions may be impossible to change, even if time and experience should theoretically sway them. In the corporate world, old habits may […]
  • The Face Of Tomorrow’s More Diverse PR Workforce

    deborahs
    18 Nov 2014 | 7:37 am
    Editor’s note: In November, PRSA will celebrate PR Diversity Month by acknowledging the diverse communities, people and practices that encompass the public relations profession and by providing advice and insight on how to build a better PR industry though diversity. We’ve invited PR practitioners and thought leaders from around the country to offer their thoughts on […]
  • Friday Five: When Hashtags Attack

    Rosanne Mottola
    14 Nov 2014 | 1:26 pm
    It’s a scenario that keeps public relations and social media professionals up at night…you plan a campaign on behalf of your company or client, outline your strategy, goals and expectations, somewhere in the back of your mind, you have a notion of what your followers will contribute so you launch what you hope to be […]
  • D is for Diversity. And Disability

    Kristen Parisi
    13 Nov 2014 | 7:00 am
    Editor’s note: In November, PRSA will celebrate PR Diversity Month by acknowledging the diverse communities, people and practices that encompass the public relations profession and by providing advice and insight on how to build a better PR industry though diversity. We’ve invited PR practitioners and thought leaders from around the country to offer their thoughts on […]
  • 6 Key Diversity PR Points To Remember

    Donald H. Singletary
    12 Nov 2014 | 8:00 am
    Editor’s note: In November, PRSA will celebrate PR Diversity Month by acknowledging the diverse communities, people and practices that encompass the public relations profession and by providing advice and insight on how to build a better PR industry though diversity. We’ve invited PR practitioners and thought leaders from around the country to offer their thoughts on […]
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    ComPRehension

  • My L.A. Uber Experiment: Three Takeaways For Comms Pros

    Amy Fisher
    20 Nov 2014 | 8:30 am
    via: Adam Fagen When I told people we were heading to Los Angeles for a long weekend and not renting a car, they all thought we were crazy. But L.A. is a car city, they all explained. Everyone drives in L.A. my friends from the Valley said…everyone! But, we were determined to have an Uber-experiment. Despite having never even used Uber, this was going to be our jumping-in point – we had no other back-up transportation so it was “go Uber or go home.” We discovered a lot on our Uber-venture, and when I looked back, I realized that there were some great lessons learned – ones that can…
  • Are You Pitch Perfect? 5 Tips To Help Elevate Your Personal Brand

    Nicole Henderson
    17 Nov 2014 | 9:47 am
    via: Tracy Byrnes No, not your singing voice, but your ability to pitch yourself to the next level. In business and in life, there are many times that we will have to make a pitch to reach goals ranging from a job promotion to earning the business of a potential client. Often, we may find that we are in situations where we’re pitching ourselves without even knowing it.  Platforms like social media, projects we take on at work, and volunteer committees we work on are all ways of pitching our capabilities with those around us. For this reason, it is important to properly do your…
  • The Journey to APR

    JOmear
    13 Nov 2014 | 7:00 am
    As a self-proclaimed “old-school” public relations strategist for more than 13 years, I found myself becoming concerned that the integrity, credibility and prestige of the communications field might be waning. Without a way to measure expertise, how could true strategists separate ourselves in the field? I was thrilled to discover that the Accreditation in Public Relations exists. It legitimizes our profession and builds accountability. At first glance, it seems a daunting task. And make no mistake, from the questionnaire to the Readiness Review to the computer-based Examination for…
  • Investing In Employees Is Investing In Business

    Barbara Bates
    10 Nov 2014 | 7:30 am
    The first time we decided to resign our largest client was back in the early 2000s.  Obviously not something you take lightly, especially if you’re a small business in a niche market.  Not only did we survive that major decision but we eventually thrived because of it. As a result, it was a lot easier to make a similar decision 10 years later.  So what would drive us to resign our largest client for the second time in 10 years?  It’s the health and happiness of our employees.  I run a technology communications firm with offices in Silicon Valley, San Francisco and New York.  Our…
  • The Curtain Is Up: D.C.’s Thriving Arts Scene

    PRSA
    14 Oct 2014 | 7:00 am
    Editor’s note: This is the final submission in a series of guest posts from the PRSA National Capital Chapter publicity committee for the PRSA 2014 International Conference, October 12 – 14. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents. When you think about visiting D.C., you think about seeing the Washington Monument, Lincoln and Jefferson Memorials, and The White House. But did you know that D.C. has a vibrant arts community? According to Destination D.C., the metro area is a thriving…
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    Doug Haslam

  • Platform Shaming – No, It’s Not Twitter’s Fault

    Doug Haslam
    21 Nov 2014 | 11:57 am
    Photo Credit: Chris Vreeland on Flickr In the marketing, PR and communications field, we (well, the smart ones at least) take great care to remember that what we do – and what happens – both good and bad, is rarely if ever the fault of the communications platform. Generally, the culprit our hero is sound communications strategy supported by a legitimately good product or service. Just the past week we have had online blowups regarding Bill Cosby, Uber and the NFL’s New England Patriots. Not that people are widely blaming these gaffes on Twitter, Facebook, Tumblr and the…
  • Pan-Mass Challenge Fundraising Update – Year 7 (2014)

    Doug Haslam
    9 Nov 2014 | 4:45 pm
    This August I completed my 7th consecutive Pan-Mass Challenge. The PMC is an annual 2-day bike ride across much of Massachusetts, for which riders raise money that goes to the Dana Farber Cancer Institute. This year, the PMC raised a total of $41 million, the total just announced this past week. As for my own fundraising efforts, this year I managed $8,681.28, which brought my 7-year efforts over the $50,000 mark.  When I realized I had hit that number, I was taken aback- to get people to donate money to a cause year after year is quite  feat, dwarfed only by the generosity of those who…
  • Kim Kardashian Gives Better Social Media Advice Than You Do*

    Doug Haslam
    3 Nov 2014 | 6:02 am
    One of the funnest spectator sports in social media marketing is tearing apart the advice of others. Add to that the constant hand-wringing over whether conference presenters should give “101” talks or “advanced” seminars brings the whole thing to the brink of becoming a spectator sport. Well, what if someone outside the marketing bubble gives advice, and some silly web site gives it some editorial space? That’s just wrong, isn’t it? How dare they! Let’s tear it down! Over the last week or so, I saw an article on ReCode titled “Five Social…
  • Something Different (But Not Really) – Joining Stone Temple Consulting

    Doug Haslam
    28 Oct 2014 | 6:34 am
    2014 has brought a career move, and I am far enough into it to finally write about it here. After leaving an agency – Voce Communications – that did and continues to do great (albeit now Haslam-less) work, I had the opportunity to figure out what was next. The real opportunity was to redefine what it meant to be someone with communications, public relations, social media and marketing experience. What would be different enough to be a challenge, but still draw on my core experience? There were a few intriguing answers out there. In-house positions offered the social media…
  • It’s the Next Little Thing, Not the Next Big Thing

    Doug Haslam
    8 Sep 2014 | 7:29 pm
    Flickr Photo Credit: duncan c I often get grumpy about “shiny object syndrome,” when people jump on some brand-new social network or tool and declare it the “Next Big Thing,” because – well who knows where the reasoning comes from much of the time. People want to be the first to jump on the next trend, but in doing so can fail to stop and analyze what these tools mean. “SOS” can merely be premature rather than dead wrong (Instagram was a great example) but it can still be idiotic for any number of reasons: Mass adoption is a guess until it happens…
 
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    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • The death of social media is upon us

    18 Nov 2014 | 8:41 am
    Gregory FCA Vice President Kim Harmsen and I speaking atThe Future of Financial Services Communications Summit The Singularity is Near. The often promised mind meld in public relations is now here. For the past few years, my colleague Mike Lizun here at Gregory FCA has promised a time when we stop talking about social media as something unique unto itself and simply refer to it for what it is: communications.For me, it’s here and now. My epiphany came this month during a round-robin of speaking engagements. The obvious and tactical elements of social media have become so commoditized…
  • Tomorrow today: What they will be talking about At 2015 International CES

    13 Nov 2014 | 2:16 pm
    And we're off. Let's see what's inside #CESunveiled pic.twitter.com/9emyRBOsGP— Mike Lizun (@MikeLizun) November 11, 2014When it comes to the largest trade show in the world, it’s never too early to start planning or hyping new products and technologies. CES is only two months away and already we’re seeing some hot new products while developing client promotional plans. This week, we were at CES Unveiled New York, a precursor to the main event, and wow! If Unveiled NY is any measure of what we will see in January, get ready for some exciting new advances in the world of consumer…
  • Gregory FCA’s Joe Anthony to present at the BDI Financial Services Social Business Leadership Forum

    12 Nov 2014 | 10:08 am
    Gregory FCA Partner and President Joe Anthony has been tapped to present to some of the largest financial services companies in the nation on October 16, 2014, at the BDI Financial Services Social Business Leadership Forum in Chicago. His presentation, entitled “The New Communications Paradigm in Financial Services: The Penn Mutual Case Study”, will focus on client The Penn Mutual Life Insurance Company. A 167 year-old institution with $100 billion of life insurance in force, Penn Mutual has integrated its content publishing, social media, media relations, advisor communications, and…
  • One tip for writing better press releases

    3 Nov 2014 | 1:01 pm
    Why is it, with thousands of press releases being issued every day, that all product press releases all seem to sound the same?I realize there is a certain expected formula to be followed -- headline, dateline, lead (or is it lede?), quote, boilerplate, contact info, and those little octothorpes at the end -- but that is no reason to be pushing out releases that might have been written by a buzzword generator.THE PROBLEM WITH PRODUCT RELEASES:Improve your generic releases with this tipThe problem is rampant. A quick search through BusinessWire shows dozens of press releases filled with…
  • Pew Research Center Study on political polarization in media itself is polarizing

    3 Nov 2014 | 10:44 am
    For the past week, I have been returning to the recently published Pew Research Center study on political polarization and the media in an attempt to understand its conclusions clear of third-party media filters. To me, much of the reporting simply doesn't jibe with what the report itself conveys. In general, the media hailed the Pew study as confirmation of conservative close-mindedness and distrust. But that’s not exactly its conclusions. Rather, its findings are broader and more apolitical.Its greatest takeaway: one’s politics heavily influence media habits and perceptions of…
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    BurrellesLuce Fresh Ideas

  • Maintaining Authenticity and Substance in Your PR Efforts

    Ellis Friedman
    3 Nov 2014 | 7:56 am
    Great public relations and marketing doesn’t come down to the slickest campaign or the catchiest slogan; as most pros know, it’s about complicated, intangible goals that take long-term cultivation and determined implementation. Two of those things? Substance and authenticity. On Friday, PRNewser ran two interesting posts. The first, entitled “The 20 Most ‘Authentic’ Brands in the U.S. (and Why),” surveyed people on the brands they perceived as most “authentic.” The catch is, those conducting the survey didn’t define “authentic;” instead they left the definition wide…
  • Build a Framework for Better PR Measurement

    BurrellesLuce Insider
    30 Oct 2014 | 9:34 am
    flickr user Markus Grossalber under CC BY by Sharon Miller Showing the impact of your PR strategy is perhaps the most vital aspect of proving the effectiveness of your campaigns and growing your future public relations strategies, but it’s not easy to determine which data is important and which analytics you should focus on. At this year’s PRSA International Conference, I attended a session about just this issue. The day’s experts were Jeni Chapman, US managing director of Gorkana; Sparky Zivin, director at Brunswick Group; and Elizabeth Stoltz, senior research associate at Ketchum. The…
  • Being the Hybrid PR Professional

    Tressa Robbins
    29 Oct 2014 | 9:33 am
    The young pro panel. Photo by Tressa Robbins The most successful public relations campaigns are cohesive, tackling traditional PR and digital and social marketing and advertising to reach targeted audience. At a session at this year’s PRSA International Conference, three young pros spoke about being the hybrid PR professional and spreading campaigns across multiple platforms. Lauren Gray, Jonathan “JR” Rochester and Jess Noonan—all former national PRSSA officers, now members of the New Professionals PRSA section, discussed how today’s PR pro must be a hybrid and understand not only…
  • Don’t Cry Over Ick: How Bleachable Moments Changed the Clorox Conversation

    Tressa Robbins
    27 Oct 2014 | 9:29 am
    slide from presentation, Clorox & Ketchum One of the best sessions I attended at the PRSA 2014 International Conference was on how a 100+ year-old company launched a multi-media campaign to become relevant to Millennials. Rita Gorenberg, manager of public relations and social media at The Clorox Company and Leslie Schrader, partner and director of DC Brand Marketing Practice, consumer health and wellness, at Ketchum, explained the who, what, how, and how much (outcomes/measurement) of this campaign. Research The target audience is what they called “newly responsible” consumers.
  • Facebook Exec Mike Buckley on How PR Pros Can Use Data

    BurrellesLuce Insider
    23 Oct 2014 | 8:56 am
    by flickr user r2hox under CC BY-SA by Kristan Nicholson Besides being a devoted husband, father of two girls and member of the 40-something-man band “The Love Handles,” Mike Buckley is also VP of Global Business Communications at Facebook. On the final day of the PRSA 2014 International Conference in Washington, D.C., he tells the crowd of more than 800 communicators that “Facebook’s mission is to give people the power to share, to make the world more open and connected. The ONLY way we can do this, to service our 1.3 billion customers, is through the use of data, math and…
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    PR CONVERSATIONS

  • How to build better relations with employees

    Heather Yaxley
    20 Nov 2014 | 7:59 am
    The first chapter in Part III of Your Public Relations, the 1948 book we are serialising at PR Conversations, is authored by Kirk Earnshaw, industrial relations editor of Modern Industry Magazine, said to have been “a foremost authority” in the field of labour relations who offered “sound public relations procedures to industrial relations”. Alongside sharing insight from Earnshaw’s chapter, this post offers a review of the newly published book, Internal Communications: A manual for practitioners by Liam Fitzpatrick and Klavs Valskov (with Pamela Mounter). As…
  • Stop with the hocus pocus – employee communications is for muggles

    Judy Gombita
    5 Nov 2014 | 7:19 am
    A European internal communications veteran explains: In order to help organisations use communications to get results, practitioners should call on simple skills and experience—not a book of runes, silver bullets or magic fairy dust By Liam FitzPatrick, FCIPR The first time I saw a Harry Potter film I had a strange sense of déjà vu. Where else had I seen people listening raptly to unintelligible men and women in strange outfits? Why did the concept of using a magic wand to solve problems seem so familiar? Then, on my very-mortal bus ride home, I remembered: It was at an internal…
  • The four Ps of public relations leadership

    Judy Gombita
    28 Oct 2014 | 7:18 am
    The chair of the Global Alliance introduces the Madrid Momentum (Learning to Lead) and details four Ps that constitute the cornerstones of PR leadership By Anne Gregory, PhD, FCIPR It was not that long ago (September 2014) that the World Public Relations Forum was held in Madrid where the Global Alliance for Public Relations and Communication Management, together with DIRCOM, the Spanish Association of Communication Directors, hosted more than 800 professionals from 65 countries to examine the theme of Communication with Conscience. Distance from an event lends a certain perspective, as we…
  • Sharing Toni Muzi Falconi’s biased memoirs

    Heather Yaxley
    19 Oct 2014 | 10:37 pm
    We have always been proud to have the support of Toni Muzi Falconi whose original blog became PR Conversations, and he then passed the editorship to Judy Gombita, Markus Pirchner and myself. Toni has now published his ‘biased memoirs’ entitled glow worms - which can be downloaded free as an ebook from the Biased Memoirs site, with a request to donate to the Cordoba Initiative – or as a paperback via Lulu. Toni  decided to engage in what he calls the onanistic, narcissistic, navel-gazing exercise of consigning my musings to paper for two main purposes: to delay senile…
  • Two glaring gaps in an otherwise glowing review of senior PR practice in Canada

    Judy Gombita
    18 Sep 2014 | 12:46 am
    A report and commentary on the Canada-specific Generally Accepted Practices (GAP) VIII Survey results By Natalie Bovair, APR It’s official: Canadian public relations practice is distinct and progressing well toward best practice. This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR, associate professor at Mount Saint Vincent University. Following are study highlights gleaned from the CPRS presentation* as well as some commentary from…
 
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    HarveyLeach Media Training

  • Don’t let your clothes eclipse your star turn

    Ann Bird
    14 Nov 2014 | 1:12 am
    A picture may be worth a 1000 words, but when you’re wearing that picture on TV, while being viewed by millions, it can speak volumes in a way you might not have anticipated. So it was yesterday for Dr Matt Taylor, who works on the Rosetta mission at the European Space Agency. He was at the heart of the amazing comet story, heralded as perhaps the biggest space moment since Neil Armstrong did a moonwalk long before Michael Jackson. But, Dr Taylor, arguably displaying more of an affinity to theatrical Jacko, than modest Armstrong, decided this was the moment to don a garish jacket covered in…
  • How to avoid the most over-used phrases in media interviews

    Ann Bird
    24 Oct 2014 | 4:20 am
    I’m beginning to think that somewhere on a Whitehall building there’s a shiny brass plaque with the words, “Ministry of Hollow Phrases” on it. (It’s probably next door to the Ministry of Silly Walks.) Sadly, the former is nowhere near as amusing as its neighbour. Instead it’s a byword for incomprehensible nonsense, or, to be more succinct, clap-trap. It’s surely the place where politicians and civil servants etc are taught to spout an increasing number of vacuous phrases in media interviews, phrases they believe allow them to sound positive and fill some airtime, but are…
  • Why Nick Clegg should stop rabbiting on

    Ann Bird
    6 Oct 2014 | 8:14 am
    The Party Conference season so far has been memorable for politicians’ performances, rather than their policies. Ed Miliband’s speech will ironically be remembered for what he forgot (that small matter of the deficit), whereas the Prime Minister’s will be recalled for what he remembered with painful passion: taking his very sick child to be treated by the NHS. Now it’s Nick Clegg’s turn. But if the Lib Dem leader’s performance at his conference this week is anything like his efforts on BBC Radio 4’s Today programme this morning, when he was interviewed by Mishal Husain, it too…
  • Farage enjargonised

    Graham Leach
    29 Sep 2014 | 1:29 am
    Firstly, I would like to apologise for the hideous title of this blog. The word “enjargonised” does not exist in the English language but I’ve used it on purpose. I apologise if it sends your computer’s spellcheck into a frenzy. This concocted term is not untypical of the way poor communicators can corrupt words with the aim, as they would see it, of making the person using them sound grander, important and more serious.  Unfortunately for them, the result is the opposite.  They are either unintelligible to the general public or leave them stone cold or indifferent. This is…
  • Miliband’s missing moments

    Graham Leach
    24 Sep 2014 | 1:29 am
    In interviews this morning, the Labour Party leader Ed Miliband demonstrated one of the great faux pas that interviewees often make when questioned about something they’ve messed up. On this occasion, the interviews followed yesterday’s speech by Mr. Miliband at his party’s annual conference. Rather than speaking from a written script or an autocue, Miliband chose to deliver his speech from memory. Some might applaud this approach as it departs from the often-stifling requirement to gaze at screens on either side of the speaker’s podium. However, this approach yesterday by…
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    Public Relations Sydney

  • Tips for building strategic relationships

    Catriona Pollard
    16 Nov 2014 | 7:33 pm
    Building strategic relationships with the people important to the success of your business is critical. These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. Here are our tips on some key ways you can build relationships with journalists, other professionals in your industry and your customers or clients to achieve business success. Building relationships with journalists In order to gain the media coverage your business desires it is important to develop and maintain a good professional relationship with journalists.
  • What is a famil and how it can help you get amazing media coverage

    Catriona Pollard
    9 Nov 2014 | 4:35 pm
    Ever wondered how a travel journalist has so much first-hand knowledge about every location you have ever wanted to visit? Chances are they have been on a familiarisation (or two). A famil or familiarisation is a PR tool designed to give select journalists the opportunity to experience a region, venue, product or package. It is conducted with the intention that a journalist will then write a favourable story about their experience. Typically famils are conducted by businesses in the tourism industry, to demonstrate the latest properties or offerings. This industry thrives on experiences, and…
  • Media release template: Download your FREE media release template

    Catriona Pollard
    2 Nov 2014 | 7:10 pm
    GET YOUR FREE MEDIA RELEASE TEMPLATE! Click Instant Download! to get an instant download of our media release template! Do you have an exciting announcement to make about your company? Or perhaps you want to pitch a story to a journalist or publication? Often we are asked if there is a standard format for writing a media release. The answer is – yes! A media release is one of the most effective ways of providing information to media outlets and it is often the first thing that comes to mind when thinking about public relations. A media release can help you to communicate your news to a…
  • How to make your key messages interesting

    Catriona Pollard
    26 Oct 2014 | 10:37 pm
    Key messages are the core messages you want your target audience to hear and remember. They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. A large part of public relations is repetition. The more times your target audience hears, reads or learns your key messages, the better recall they will have about your brand. And when you’re being interviewed for TV, radio or in print, you will feel better prepared. Here are some tips to help make your key messages…
  • Pitching etiquette – How to effectively follow up your media pitch with a journalist

    Catriona Pollard
    19 Oct 2014 | 3:55 pm
    A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch. Once it’s sent and is out of your hands, you patiently wait for a reply and nothing is happening… Don’t worry it’s normal for this to occur. Remember journalists receive hundreds of emails and phone calls a day and unfortunately not all media pitches are…
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    Digital Park

  • 5 ways to improve real-time event coverage on social media

    Shawn Warmstein
    19 Nov 2014 | 6:56 am
    In a world where 140 characters can break a major story at any time during the 24/7 news cycle, PR pros are constantly re-evaluating how to disseminate information and shape narratives. As the chair of the Public Relations Society of America’s Entertainment & Sports section, I have a particular interest in this issue. That’s why we recently hosted a Twitter chat tackling the topic of communications strategies for live events, featuring Gina Lehe, senior director of communications and brand management for the new College Football Playoff. While the chat centered on sports, the…
  • 3 trends shaping public relations measurement standards

    Sandra Fine
    12 Nov 2014 | 5:56 am
    I recently attended the fourth Measurement Summit and Conclave, a meeting of 50 thought leaders, academics, researchers and just plain “measurati”. Organized by the Institute for Public Relations Measurement Commission, the group convenes annually to help set industry standards and discuss the future of measurement in public relations. I’ve previously written about how the Barcelona principles guide the standards for measurement metrics, such as mentions, impressions, engagement and awareness. The purpose is to ensure all practitioners speak with one voice. The standards…
  • Six questions to ask when starting on next year’s marketing plans

    Christine de la Huerta
    7 Nov 2014 | 8:44 am
    As soon as holiday decorations start hitting the store shelves, I know it’s time to finish up our client marketing plans for the coming year.  This is a time consuming process, but one well worth the rewards. If you haven’t started, and you’re not exactly sure where to begin, here are some questions to get you going. 1. Did you follow the four-step process? rbb is big on award-winning work. Not just because we like to admire our trophies (which we do), but because it’s validating to have your work recognized as the best among your peers on the national field. How do we win so many…
  • The power of saying “Thank You” when connecting with customers

    Sloane Fistel
    4 Nov 2014 | 9:37 am
    “Today, emotions are driving purchases like never before…Studies on emotional attachment to brands have found that evoking positive emotions is crucial for brand engagement.” rbb’s Breakout Brand research could not be more on point. One of the simplest, but arguably most effective, ways to evoke those emotions is to express gratitude. Thanking customers helps make them a part of your company’s story on and offline and it is one way Breakout Brands can successfully connect with consumers. Whether you are a new brand such as Uber or a legacy company such as Disney, your…
  • rbb introduces Conscious Consumer, discusses millennials at #PRSummit

    Rafael Sangiovanni
    3 Nov 2014 | 5:44 am
    We recently had the opportunity to host two sessions at Holmes Report’s Global Public Relations Summit, arguably the biggest global communications event in the world. Our sessions were very different, but had a common through line: The importance of understanding and activating your audience across generations. Our CEO, Christine Barney, joined Jeff Graubard from Gibbs-rbb and Kaspar Ibsen Beck from Arla Foods to introduce the Conscious Consumer study and how marketers can win the hearts, minds and stomachs of Baby Boomers and Millennials. In addition, I joined Gabriela Lambertus from…
 
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    Doktor Spinn

  • Iceberg Pages: Why You Should Create A Whole New Universe Underneath Your Website

    Jerry Silfwer
    6 Nov 2014 | 3:04 am
    When most people think about their websites, they think about what’s on their front page and the pages you can reach from the navigation menu. And those pages are important. You do want a clean and easy-to-navigate menu — and your most popular pages easily accessible. But imagine if there was a whole new universe of […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Iceberg Pages: Why You…
  • How To Actually Get Storytelling Into Corporate Blogging

    Jerry Silfwer
    10 Sep 2014 | 3:05 am
    It’s quite difficult to become an accomplished storyteller. I would know, having spent most my life dreaming of becoming a novelist. There’s just all of these factors coming into play when you’re trying to tell stories that captivates and entertains an audience. And being able to do this in a corporate context? Well, you can of course […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post How…
  • Point To The Button, People

    Jerry Silfwer
    11 Aug 2014 | 11:00 pm
    This is going to be a short post, so pay close attention dear readers. I’m going to reveal a favourite trick known to most conversion specialists, but not to the average digital marketer. It’s fun — and a little bit weird, too. We all debate (well, some of us) colours of buttons for maximum conversions. […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Point To The Button, People…
  • Why You Should Use Call-To-Actions In Digital PR

    Jerry Silfwer
    14 Jul 2014 | 11:00 pm
    By know, most are getting used to the idea of including CTAs (call-to-actions) in their online messages. A call-to-action is basically where you tell people what to do next. Let’s just contemplate this for a while … what to do next? Having struggled with creating great content, publish it in a timely manner while being […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Why You Should…
  • How To Create A Social Media Strategy Step By Step

    Jerry Silfwer
    6 Jul 2014 | 11:00 pm
    One of the most common questions I get is, how do you create a social media strategy? Well, now that’s not really true … The actual question is, do you have a social media strategy document template that you could send over? Unfortunately, I don’t. And that’s because it simply doesn’t work that way. Developing […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post How To…
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    Cision » Featured

  • Q&A With The Daily Dot’s Selena Larson

    Allison Richard
    21 Nov 2014 | 8:20 am
    The Daily Dot is among the growing mass of media companies catering to the Internet generation, the demographic that prefers their news served digitally with their choice of side orders such as apps, APIs, memes and podcasts.The site still pays homage to traditional media – its tagline, after all, is “All the news that’s fit […]
  • Persuasion: 6 Principles That Power PR Success

    Allen Mireles
    20 Nov 2014 | 9:30 am
    What’s the difference between success and failure? More often than not, it’s the ability to persuade. In public relations, persuasion is a vital component of everything we do. Think about it. Building relationships, creating compelling content, managing crises and reputations, media and blogger outreach, public speaking, sharing and connecting in social media, getting our colleagues, […]
  • 10 Last-Minute Holiday PR & Marketing Ideas

    Susan Payton
    19 Nov 2014 | 11:30 am
    Did you put off your holiday communications plan, thinking you still had plenty of time to deal with it in December? If so, you’re probably nervously biting your nails now, wishing you hadn’t been such a procrastinator. While a little foresight would help you thrive this holiday season, you can still make the most of […]
  • Infographic: The Social Video Starter Guide for PR Pros

    Brian Conlin
    19 Nov 2014 | 9:30 am
    This article and infographic are a guest post by Ivan Serrano, a web journalist and infographic specialist in San Francisco. Thanks to the ongoing advancements of technology, creating a high quality video is no longer an expensive or arduous process. In fact, it has become a common form of content marketing used by PR professionals. […]
  • The Blending World of Content and Journalism

    Geoff Livingston
    18 Nov 2014 | 9:30 am
    Content marketing and journalism continue to blend, with each discipline needing each other more as time progresses. The underlying catalyst for this trend is the Internet, which is causing continue fractionalization of media markets into content and social media niches. Many journals are moving to more smaller nimble Internet formats, and many brands are moving […]
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    Council of Public Relations Firms

  • Opening Up—Reimagining the Public Relations Office Space

    Kathy Cripps
    19 Nov 2014 | 7:29 am
    The Firm Voice used to come to you each week from midtown Manhattan. Now the source is a dozen blocks south in the NoMad section of the city. Yes, in addition to a new strategic platform and logo, we also have beautiful new offices. More and more firms these days do. And like the PR Council, they’re opting for new kinds of spaces to stimulate creativity and collaboration. Prosek: Open Office from PR Council As commercial real estate guru Jack Cohen of Skylight Leasing tells us, open offices are the hot item both in New York and across the country. A generation ago, open offices were largely…
  • How Good is Your Science?

    Seth Schulman
    12 Nov 2014 | 6:06 am
    Do some people think with their “left brains” and others with their right? Can you expect to become an expert in something simply by putting in 10,000 hours of practice? Should you try to figure out the secrets to spreading something virally on the web? The answer to all three of these questions is, surprisingly, no. The notion of the left brain as rational and the right brain is creative “may be the poster child for pseudoscience,” one article recently noted. A team of five scientists have taken on Malcolm Gladwell, finding that 10,000 hours may account for just “one third of the…
  • Want to Become Indispensible to CMOs? Help Make Their Jobs Simpler

    Kathy Cripps
    5 Nov 2014 | 9:52 am
    It’s no great revelation to say that markets or customers are increasingly “complex.” But that’s certainly a strong perception out there right now among Chief Marketing Officers. And public relations firms can help. According to one recent media clipping, CMOs are “overwhelmed” by digital marketing, which amounts to nothing less than a paradigm shift in the discipline.  Most CMOs see great potential in digital technology and analytics but feel hamstrung by “technology overload, too many data sources and lack of strategic application and integration of disparate point…
  • What Would Edward Bernays Have Thought? Reflections on This Year’s Critical Issues Forum

    Matt Shaw
    29 Oct 2014 | 6:47 am
    What would Edward Bernays, nephew of Sigmund Freud and the father of the modern public relations discipline, have thought of last week’s Critical Issues Forum? We believe he would have been proud of how our industry has evolved, and of how thoughtfully and confidently we are embracing our collective future. Bernays certainly would have appreciated the efforts of event chair Chris Graves to rescue his historical legacy from those who would condemn him as a proponent of corporate propaganda. Some commentators love to write off public relations as “spin”—as happened just last week in a…
  • Stepping Out and Speaking Up — Announcing The Council’s New Positioning

    Kathy Cripps
    24 Oct 2014 | 10:03 am
    If you read Stuart Elliott’s piece in Wednesday’s New York Times, then you know our big news already: The Council of PR Firms is repositioning both itself and the PR industry. Despite some “behind the Times” references, the article unveiled an exciting development designed to enlighten clients—and especially CMOs and marketers—about the core strengths of PR and the discipline’s newfound relevance in the age of social media and big data. Today’s digitally connected world is changing the way PR firms operate and how they view themselves. Marketing, PR/communications and related…
 
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    Smoking Gun

  • The Blagger’s Blog 21st November 2014

    Martin
    21 Nov 2014 | 5:39 am
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “So when one thought goes into your mind, it’s not just one thought, it has to bounce off both hemispheres of the brain. When you’re thinking about something happy, you’re thinking about something sad. When you think about an apple, you also think about the opposite of an apple.” Jaden Smith, quoted in a New York Times Magazine interview wherein, alongside his sister, Willow, faux-philosophising seemed to be the modus operandi. Weekly High It was the annual CIPR PRide North West Awards this…
  • Smoking Gun strikes gold again at CIPR PRide NW awards

    Martin
    20 Nov 2014 | 8:56 am
      The Smoking Gun team stepped out in style last night at the CIPR PRide NW awards, the largest public relations and marketing awards in the region, held at Manchester’s prestigious Midland Hotel, resplendant with a Great Gatsby theme. Once again the competition was fierce, entries were at the highest ever level with over 1,100 submissions, and the finest in the industry vying for a spot on the proverbial podium. We’re delighted to say that we walked away with four awards on the night out of the five we were shortlisted for. A fabulous return which adds to our already…
  • PR agency news: Regionals vs Facebook (and Google, and the rest)

    Martin
    19 Nov 2014 | 7:23 am
    To paraphrase Jon Bon Jovi’s ad-libbing during his band’s 1995 rendition of Keep The Faith at Wembley Stadium; It’s a jungle out there, baby, let’s stick together and watch each other’s backs, instead of only watching our own. Anyone working for, or working with a public relations agency, will know only too well that the media is a competitive place, a fact compounded by problems being faced by the press on the whole. Editorial space is at a premium these days, simply because there are fewer and fewer professionally-run editorial titles on the market, a…
  • The Blagger’s Blog 14th November 2014

    Martin
    14 Nov 2014 | 4:10 am
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “We could raise the rating if Twitter broadens its revenue sources through international expansion and new product launches, maintains its market position, continues to improve its profitability, and achieves positive and sustained discretionary cash flow in excess of $100 million in 2016.” A Standard & Poor’s report on Twitter, with the social network’s debt rated as ‘junk’, and the company classified as three notches below the investment grade. Weekly High…
  • 5 ways to avoid social media automation damaging your brand

    Martin
    13 Nov 2014 | 7:22 am
    You don’t have to be an award-winning public relations agency to realise that the digital world- when it comes to promoting a company, product or service- is highly demanding. It is, highly demanding. In the modern age firms are now expected to act like PRs have been since the invention of the mobile phone. Whilst organisations don’t catch trains, if they did that time spent on the move no longer represents an hour or two to catch some breath. You need to live, breath and eat engagement, which means forgetting about sleep altogether (the old never switch off mantra). There is,…
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    Finn Partners - Inspired

  • The Passing of Great Public Relations Man Frank Mankiewicz

    Jessica Ross
    30 Oct 2014 | 6:16 am
    Frank Mankiewicz passed away last week at the age of 90. There is a generation of Americans who remember Frank as the press aide to Robert Kennedy who had the solemn duty of announcing RFK’s assassination to the world, but Frank was to be found at the center of some of the most interesting moments of the 20th Century—from early Hollywood, to World War II, to Kennedy’s Camelot, to the growth of National Public Radio. Frank grew up the son of the screen writer and movie legend Herman Mankiewicz of Citizen Kane fame.  He experienced war first hand as an Army infantryman and saw combat at…
  • Finn Partners Acquires Johnson King

    Peter Finn
    9 Oct 2014 | 6:35 am
    I am very pleased to announce that Finn Partners has acquired Johnson King, a highly respected European Tech agency. Technology is one of the largest practice areas within Finn Partners, and this move significantly strengthens our global team in this sector. The key word here is “global” – as the Johnson King relationship now expands our team in London, but also extends our physical presence to Paris and Munich, and brings our combined team to 30 across the three offices. It was only a year ago that Claire Ayles, Flora Haslam and Mike King, the owners of Johnson King, decided that…
  • Finn Partners Acquires gabbegroup

    Peter Finn
    16 Sep 2014 | 12:20 pm
    With healthcare and education sectors continuing to provide strategic opportunities for growth and expansion, I am delighted to announce Finn Partners’ acquisition of gabbegroup’s public relations practice, effective today. Collaboration is at the core of the Finn Partners’ mission, and it is that same commitment and passion for excellence that led Jim Gabbe and Jill Gabbe to build one of the most successful independent specialist agencies in their field. Founded in 1980, gabbegroup is an award-winning firm that will expand our presence in the health and higher education sectors. I am…
  • You Should Make a Video Game

    Brian Perry
    31 Jul 2014 | 9:13 am
    I had the privilege of spending last week working at San Diego Comic-Con with Microsoft. Its Games Studios wanted presenters to talk about the future of game design, and for some reason they wanted one of those people to be me. This was all in an effort to promote the upcoming game development software Project Spark, which opens up video game design to more than just computer scientists. It makes it so kids, adults, parents, teachers and students can all jump into complex game development in a very easy-to-use and easy-to-understand way. Throughout the four-day event I spoke one-on-one with a…
  • Five Ways We’re Working Differently After TEDxFultonStreet

    Lindsay Bubbico
    9 Jul 2014 | 8:19 am
    TED events are known to be thought-provoking. But what TEDxFultonStreet founder Aaron Sylvan really wanted in planning his inaugural event supported by Finn Partners, was for guests to leave as a different person; with a new or changed perspective. With this in mind, he aptly themed his event Chrysalis, Radical Transformations. And it was. Rather than remix the agenda or speakers, I wanted to share living proof that Aaron’s idea for a TEDx event was a success. We were inspired in many different ways; here are just a few: 1. “No” and “Never” are not options. Many of the speakers…
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    Imelda Dulcich PR & Social Media.

  • Veterans Day 2014

    Imelda Dulcich
    11 Nov 2014 | 7:40 am
    Veterans Day 2014 - from the US Department of Veteran Affairs/Office of Public and Intergovernmental Affairs In November 1919, President Wilson proclaimed November 11 as the first commemoration of Armistice Day with the following words: “To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those […] The post Veterans Day 2014 appeared first on Imelda Dulcich PR & Social Media..
  • Respecting the Circumstances of the Moment. Times of Crisis and How You Communicate. PR and Social Media.

    Imelda Dulcich
    26 Oct 2014 | 12:30 pm
    Times of Crisis. Online Communication. Don’t add noise during a crisis. Advice for communicators and business owners. How do you react on online when breaking news hits? What’s your role as a professional communicator or business owner? We must respect the circumstances of the moment. Be a thoughtful communicator. What do you do when breaking news hits […] The post Respecting the Circumstances of the Moment. Times of Crisis and How You Communicate. PR and Social Media. appeared first on Imelda Dulcich PR & Social Media..
  • How to Set Up Meetings Outside Your Home Office

    Imelda Dulcich
    25 Oct 2014 | 3:03 pm
    Successful Business Meetings Off-site Are you one of the many who work from a home office? Here’s how to hold meetings outside your home office. [tweet “Be a pro. How to hold offsite meetings in a thoughtful, professional way.”] An office setting may be the best and least distracting place for a business meeting. But […] The post How to Set Up Meetings Outside Your Home Office appeared first on Imelda Dulcich PR & Social Media..
  • Building Collaborative Relationships with Social Media

    Imelda Dulcich
    19 Oct 2014 | 11:18 am
    Why Compete When You Can Collaborate? An event to introduce women we admire, My friend Tammy Cannon, Cannon Social Media and I recently held an event to celebrate women we admire in social media, journalism, public relations and small business. Tammy and I operate under the same belief that there is enough business for all of […] The post Building Collaborative Relationships with Social Media appeared first on Imelda Dulcich PR & Social Media..
  • How To Get The Most Out Of Industry Leader Lists

    Imelda Dulcich
    6 Oct 2014 | 7:03 pm
    How you can use Industry Leader Lists I love lists, especially ones that highlight industry leaders. You know the kind:  - The top ten bloggers you must know! - Follow the top 20 Public Relations Twitter accounts! - The 100 most social people in Social Media! Who are these people and how did they get on […] The post How To Get The Most Out Of Industry Leader Lists appeared first on Imelda Dulcich PR & Social Media..
 
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    Vitis PR blog

  • Which social media sites do SMEs use for business?

    13 Nov 2014 | 11:04 am
    A recent infographic from Sage looked at how SMEs use social media and which sites they prefer for business. We were surprised to find that Facebook tops the list, with LinkedIn (perhaps the site most SMEs would use for business) coming second. Twitter was third, followed by Google+. Interestingly, only seven per cent of SMEs have their own business blog. Surely, with the growth of SEO, businesses should be investing more into their own blogs but, according to this infographic, only seven per cent of the SMEs surveyed have their own – a truly astonishing fact to us! Another result that…
  • Stories for M2M companies

    31 Oct 2014 | 2:57 am
    Last week I supported a client at the Electronics Design Show and in our conversations with journalists the hottest topic they are reporting on is M2M or the Internet of Things. And this week, I had a client meeting in Germany about smart homes – again another potential story about connected devices. The opportunity is huge, with Cisco predicting back in 2011, that there will be 50 billion internet connected devices by the year 2020. The thing is that many electronics firms have been helping clients develop M2M products for years, but haven’t necessarily used this phrase. Here we need to…
  • How to weather a crisis comms storm

    30 Oct 2014 | 11:08 am
    BBC execs take note, here’s our advice on what we'd recommend following Apprentice Ahktar’s sex tape shame Not only is The Apprentice compulsive viewing, it is also a prime example of the need for a good/pre-existing crisis management plan. This week’s breaking news story around contestant Solomon Akhtar’s alleged sex tape, which was filmed before his appearance on the show, closely follows another contestant - James Hill – being revealed only a few weeks ago as having a criminal conviction. BBC executives must be a little miffed about this second negative news story impacting the…
  • Mobile accessories are hot right now

    26 Sep 2014 | 8:09 am
      Through our work with the UK’s largest online mobile accessories retailer, our PR expertise spans B2B and B2C in the mobile sector. Alongside our mobile accessories client, we also work for a new mobile accessories distributor that offers a range of unique and innovative gadgets, from portable power banks that help keep your mobile devices charged and music on full power, to handy waterproof Bluetooth speakers that are sure to make your life easier and more connected. We’ve helped the team raise its portfolio through product reviews with regional and B2B trade publications –…
  • 3,000 uniques and counting

    13 Aug 2014 | 1:16 am
         In my spare time I write a blog under a pseudonym and I was really chuffed to see that yesterday the blog has reached over 3,000 unique visitors a month. Compare that to March 2014 at 500 per month. So what do the readers want? They want all sorts of content, but comparisons between services, tips, heads up on new services and new ways to do things are the most popular.
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    Sterling Communications

  • 6 Family-Focused Blogger Events for Your 2015 Marketing Calendar

    Lisa Hawes
    14 Nov 2014 | 9:20 am
    Senior account executive Pouneh Lechner attended Blogger Bash in New York City this year with our client NETGEAR. Sadly, I’m not a mommy so until a couple of years ago, I hadn’t read many so-called “mommy blogs.” While aware that traditional corporate branding is under siege by word-of-mouth marketing, my attention used to gravitate toward B2B influencers and mainstream media. However, a year ago, Sterling began working with the WiFi Family sales team within NETGEAR that promotes mobile WiFi hotspots designed for AT&T service. Our top target for hands-on product reviews: mommy…
  • Blogging is a Business

    Admin
    14 Oct 2014 | 3:24 pm
    As you may know, I love networking events. I have had the opportunity to attend numerous blogging events to network on behalf of clients as well as create mutually beneficial business relationships with bloggers. Most recently I attended the Type-A Parent conference in Atlanta and one thing became very clear to me: blogging is a business. Bloggers are CEOs of their own companies and if you want to create a quality relationship with bloggers, you must approach them as business people. NOT ALL BLOGGERS ARE “MOMMY” BLOGGERS After working closely with bloggers over the past six months, I…
  • Demystifying Preproduction, Part One: Harnessing Creativity to Conjure Arresting Visual Stories

    Rosie Brown
    25 Sep 2014 | 11:05 am
    Any working professional knows that each job has its highs and its lows. Well, video productions are my highs. Every time we start a new video project, our team powers through the preproduction phase, brainstorming creative ideas and nailing down logistics, all eagerly awaiting the proverbial game day: that is, production. But, in my opinion, what makes production days so exciting is the level of hard work and forethought put into preparing during preproduction. “Preproduction” as a term is often pushed aside and excused as being a vague way of saying that you’re planning a…
  • It’s our 25th Birthday!

    Sarah Koniniec
    23 Sep 2014 | 5:50 pm
    Hard to believe, but Sterling is officially 25 years old. Since 1989, we’ve transformed from a boutique three-person PR firm into a full-service integrated marketing agency with offices in both the Northwest and Silicon Valley. Once a year, we take some time to get together as a company, sharing best practices, brainstorming new ideas and taking stock of where we are on our journey. There’s no way to fit 25 years into one day, but this year we sure did our best to fit it into three! Sterlingers both new and seasoned, from Seattle and Silicon Valley, specializing in creative marketing…
  • Six Tips to Take You From College To Your First Job

    Dan Jensen
    19 Aug 2014 | 9:35 am
    As a college senior, it’s easy to feel like the big fish in a little pond. While the underclassmen around you are fretting about dorm assignments and campus life, seniors get to worry about finishing up all the requirements to earn that sheepskin, preparing for the postgrad world with relevant internships and clubs, and finding creative ways to compete for those entry-level jobs. To help ease the transition, we came up with a few tips and tricks to help college seniors prepare for the “real world.” Treat your senior year like your first job. It may be tempting to schedule your classes…
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    Beast Of Traal.com

  • Taxi4Sure? TaxiNotSure seems more appropriate

    Karthik S
    21 Nov 2014 | 6:11 am
    I’m *really* livid. They say one shouldn’t drive when you’re livid, particularly when you are *really* livid. I did try, however, because I was to join a panel discussion Afaqs was conducting in Bangalore. And it ended badly. Thanks to Taxi4Sure. The panel was slated to start at 6:30pm. I have been seeing so many recent reports about cab services offering so many services – in auto rickshaw rates, cycle rickshaw rates, pushcart rates etc. that I decided – for the first time beyond airport drop – to trust one of them for within-city travel, to my event…
  • Requesting Tribhovandas Bhimji Zaveri (TBZ) to own ‘The TBZ song’, ‘In nainan mein bas zara’

    Karthik S
    9 Nov 2014 | 7:49 pm
    I do not recall seeing the new TVC by Tribhovandas Bhimji Zaveri (TBZ, handled by Ogilvy India – disclosure) on TV. Instead, I came across the ad online, when someone ogled, on Twitter, at the stunningly gorgeous Vaani Kapoor in the ad. I loved both the ads (‘Garland’ and ‘Shoes’) – nice, cutesy twist in both, conveyed really well in that short span of 30 odd seconds. Then, a Twitter friend tweeted about her girl-crush on Vaani Kapoor (totally worth it!) and… this is the most important part… the song played in the TVC! Now TVC songs do get…
  • What Volkswagen India should do with that massively viral ‘Thus, Auto’ meme

    Karthik S
    8 Nov 2014 | 8:37 am
    One of the most shared memes today (at saw it at least today!) was the one about not able to afford a Volkswagen and… ‘thus, Auto’. I have had this shared from multiple people, across multiple platforms – Twitter (many times), Facebook (a few times) and Whatsapp (many times!). At the outset, it is a great joke and seems damaging to Volkswagen’s reputation. If not damaging, at least mocking the brand. But if I was Volkswagen’s brand manager, or their social media agency (both of which I’m not), I’d strongly suggest that they embrace this and ride…
  • An unintentional social experiment with Kit Kat and the image of India’s night sky during Diwali from space

    Karthik S
    23 Oct 2014 | 9:23 pm
    As a annual fan of that fake Indian-night-sky-during-Diwali-from-a-satellite pic, I was waiting for it infiltrate our timelines this year too, on Facebook, Twitter and Whatsapp. I even enquired if it has started, yesterday. What time are the satellite-images-of-India-during-Diwali pics slated to infiltrate our timelines and on Whatsapp? — Karthik Srinivasan (@beastoftraal) October 23, 2014 Then, a thought struck me. The recent Diwali video by Kit Kat made a cringe-inducing use of the same viral satellite pic as a crucial, fictional plot element. It was almost like the makrs of that video…
  • Amul vs. Neha Tomar – 2 intriguingly ignored questions!

    Karthik S
    15 Oct 2014 | 9:20 pm
    NextBigWhat has a guest post on what Amul has done to a customer’s post on Facebook when they responded to it, in turn alleging that her intentions are ‘malafide’ (now edited out by Amul). I don’t quite understand the significance of the ‘missing globe’ (though it is a good observation) since the rest of the text holds up as-is, from the customer’s post. But here are two things still missing the in the story. Amul’s response on Facebook had a line that they removed later, but since the original was reproduced by many people, including Social…
 
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    Jill Kurtz, APR

  • Winning Approach to Pinterest

    Jill Kurtz
    20 Nov 2014 | 5:45 am
    Pinterest is the third most popular sharing channel, according to data from ShareThis. As more people use the tool, communicators need to understand how to use it to connect with them. Who Uses Pinterest 70 million users (and increasing) Mostly female The most active users are “Millennial Moms” who have young children in the home and grew up with smart phones and social media Best Practices for Businesses Verify your website. This step increases your credibility with users. In order to verify, you need to be able to edit your website’s HTML code. After you verify your website,…
  • Easy Visuals for the Graphically-Challenged

    Jill Kurtz
    19 Nov 2014 | 6:00 am
    Visual elements make online content stand out and increases your opportunities for impact. Case in point: a report by MGD Advertising documents that visual content generates up to 94 percent more views and increases engagement by up to 37 percent. You don’t have to be (or hire) a graphic designer to add effective visuals to your content. Numerous free tools let you quickly and easily create visual elements. PhotoPin Photo Pin offers a meta search of Creative Commons photos and images that can be used in online content with a photo credit. PhotoPin provides the photo credit code for you…
  • Successful Media Pitching

    Jill Kurtz
    18 Nov 2014 | 6:24 am
    I recently had the opportunity to handle the media for an event and was pleased to get coverage from almost a dozen media outlets. Let me share with you (and document for myself) what worked Know the topic well. Key to effective pitching is knowing the subject matter well. You need to be informed and engaged in order to have any hope of attracting media interest.  I researched the subject and the event presenters and used Google Alerts to keep me abreast of timely developments. Tailor the outreach list. Armed with knowledge of the subject, be selective in choosing the media outlets to…
  • 5 Tips to Get Your Email Pitch Read

    Jill Kurtz
    17 Nov 2014 | 6:41 am
    New research from Fractl and BuzzStream confirms that email is the best way to pitch story ideas. Further, 85 percent of editors determine whether or not they are interested in a pitch by the subject line of the email. Many top outlets report that they receive more than 300 pitches daily, so communicators need to be strategic to increase the chances that a message is read. The findings offer these tips for writing a subject line that will get your email read: Make the subject line short; 10 characters or less is preferred. Describe what you’re really trying to get published. Use any unique…
  • The Magic Words to Attract Donors

    Jill Kurtz
    14 Nov 2014 | 6:08 am
    Research shows that language matters when you are appealing for donations. Using the right terminology in your fundraising efforts makes it far more likely you will expand your donor base. The wrong words can hurt, too; technical language is especially unlikely to attract the gifts you want. Thanks to my friends at MiniMatters, you can get all the details in the post, “Words matter in fundraising and planned giving marketing.” It offers great intel for communicators.  Filed under: Communication Tagged: donations, fund raising, Writing
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    Vikypedia.in

  • The PR Must Watch List !

    ThePRitch
    19 Nov 2014 | 10:19 am
    Yes ! Television can be mindless sometimes… but it also has some awesome stuff to watch if we know what to filter out and what to focus on. I would like to share the top TV shows that are a must watch for every PR professional ! Here are my top five favorites that can... Read More ›
  • PR in India – Top 100 Case studies of 2014

    Vikram Kharvi
    18 Nov 2014 | 8:54 pm
    Dear Friends Glad to inform you that I have started working on my second book – “PR in India – Top 100 case studies of 2014”, which will be a collection of top 100 case studies on some of the best work done by consultancies and corporate across India. The book will be released in... Read More ›
  • PR – Can We Control It ?

    ThePRitch
    30 Oct 2014 | 9:14 am
    No. We cannot. That might come as a surprise to you as most (read : all) PR professionals and companies pride itself on the ‘control’ they have on the media. So do we really control media ? What constitutes ‘media’ is under discussion so how can you talk about ‘controlling it ? Each of this... Read More ›
  • What does it take to be a Disruptive PR Practitioner?

    Vikram Kharvi
    14 Oct 2014 | 4:20 am
    Is your answer Super Intelligence? But I have seen in my entire career that people who I have come across as very intelligent have not achieved much in their lives. Probably they spend a lot of time convincing people about their intelligence rather than implementing their knowledge in something productive. So don’t you think intelligence... Read More ›
  • PRCCA 2014 announces the shortlists Top 5 Finalists for 15 Sub-Categories

    Vikram Kharvi
    10 Oct 2014 | 12:26 am
    PRCCA 2014 announces the shortlists Top 5 Finalists for 15 Sub-Categories. Has your campaign made it to the list? Check here Top 5 Finalists under 15 Sub-Categories 101.Issues Management or Crisis Management S. No Campaign Name Campaign Name 1 Botox- Botox India Campaign Teamwork Communication Solutions Pvt. Ltd. 2 Hero MotoCorp- Making a technology statement... Read More ›
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    PR Daily News Feed

  • 34 reasons content marketing campaigns fail

    22 Nov 2014 | 9:00 pm
    Content marketing is all the rage these days. Alas, so many companies fail miserably at it and end up flushing mucho dinero down the toilet. This risk gives content marketing a bad name. Here, in no particular order, are 34 reasons content marketing campaigns fail: 1. Content is designed without specific buyer personas in mind. 2. Someone underestimates the resources needed to create the content. 3. No one gives enough thought to the architecture—a.k.a. “the system”—that will be built to create, harvest, disseminate, measure, and analyze the content. 4. Content is produced without an…
  • How Kellogg's is positioning itself for a rebranding win

    21 Nov 2014 | 9:00 pm
    The Kellogg’s K has been a staple at American breakfast tables for generations. TodayKellogg’s is betting big on its new breakfast offerings, hoping these wins will make up for lagging sales in other market segments. Some blame a changing American culture for the losses. They wouldn’t be far off. The days of gathering around the breakfast table or binging on cereal in front of Saturday morning cartoons are largely over (and Saturday morning cartoons are a thing of the past entirely). With a faster-moving, eat-on-the-go culture and digital streaming entertainment, the two staples of…
  • The 5 most popular stories on PR Daily this week

    21 Nov 2014 | 2:00 pm
    Here are the five most widely read stories this week on PR Daily: 12 must-have traits for content marketers 5 occasions PR pros need a drink 5 branding lessons from Coca-Cola Journey's second anniversary Facebook will soon cut unpaid brand ads Kim Kardashian's Paper magazine photos are lewd, shrewd PR (Image via)
  • Marriott and Hilton announce cancellation fees

    21 Nov 2014 | 11:00 am
    Hotel companies Marriott and Hilton are in for a potential onslaught of negative social media chatter. Both recently announced plans to boost revenue through fees by making it costlier to cancel bookings at the last minute. While Marriott hasn’t commented on the changes, Hilton issued a statement to the New York Times: We’re making this change so we can provide you with a more consistent booking process and make more rooms available for when you need last-minute travel accommodations. From a PR standpoint, yes—these companies will have a barrage of negative reactions in social media…
  • 6 reasons not to ignore Pinterest

    21 Nov 2014 | 9:00 am
    If you’re not gaga over cooking, home decor, or crafts, then you’re probably personally not drawn to Pinterest. If your job involves social media—and who’s doesn’t these days?—you shouldn’t let the social media site slip off your radar. Precise figures are hard to come by, but Pinterest’s number of monthly active users in the U.S. is around 53 million, according to Ahalogy survey data cited by Forbes. As Kevin Roose recently wrote on New York magazine’s website: Pinterest’s growth should scare the hell out of Facebook, Twitter, Google, and every other company that will…
 
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    Return on Reputation

  • In Wake Of Blackfish Backlash, SeaWorld Takes A Plunge

    cwinters
    14 Nov 2014 | 6:04 am
      The verdict is out on the impact of “Blackfish,” the 2013 documentary that put SeaWorld’s treatment of orca whales in the line of fire: SeaWorld reported another disappointing quarter this week, with its profit falling 28 percent and its stock price down more than 50 percent from its 2013 April IPO following the news. We’ve been waiting to see how SeaWorld’s unconventional, public refutation would play out…and now we know. Customers and investors have spoken by closing their wallets. While SeaWorld attempted to counter the flood of harsh criticism from animal…
  • Advice to the NFL: Talk Less, Do More

    cwinters
    23 Sep 2014 | 12:18 pm
    If you are a reputation blogger, the NFL is a gift that just keeps on giving. I tried to root for them, I really did. I listened to Roger Goodell’s news conference and gave him the benefit of the doubt….apology (check), outline action & timeline (check), do something good for the issue of violence (check, check). Sure, Goodell fumbled badly when he had to go off script. And his delivery was hardly inspiring. But I hopefully (naively?) called it a first step toward reputation recovery. I was wrong. Perhaps the reason Goodell couldn’t manage well when he went off script is because the…
  • Growing Up MWW: A 15 Year Lesson in Life, Business and Self-Discovery

    admin
    23 Sep 2014 | 11:28 am
    A Note from Carreen Winters: From time to time we feature guest posts from clients, industry experts and other MWW leaders.  Today, we feature a post from Joe Cohen – who is a legitimate leader — of our firm, and our industry (he’s the National Chair of the PRSA).  I remember Joe when he joined us – an eager, earnest high energy Account Coordinator.  I was lucky enough to have Joe as a direct member of my team for more than ten years.  And I am so proud of all he has accomplished, and thankful for all he has contributed to MWW over the past 15 years.  As Joe gets ready to…
  • Is Paid Media the Final Reputation Frontier?

    cwinters
    22 Sep 2014 | 8:13 am
    Reputation is one of those amorphous things that people struggle to define, yet seek to protect at all costs.  Famous quotes about the importance of reputation abound, and companies generally accept the notion that reputations are worth protecting. Over the two decades I’ve been working in reputation management, the practice has evolved from an earned media-centric model that was driven largely by the client asks for “positive publicity about the Company, featuring the CEO, please” to a more integrated approach and an understanding that reputation begins with your actions – it is…
  • Move the Chains: Roger Goodell’s Fumble Recovery

    cwinters
    19 Sep 2014 | 1:28 pm
    Just as the calls for his resignation reached a fever pitch, Roger Goodell pulled off a fumble recovery with his news conference today  (Although I’d throw a flag for the late start!). While the NFL, and Goodell, are far from being out of the woods, today marked an important first step in reputation recovery. What did the NFL (finally) get right? Goodell Manned Up – he took responsibility for bad processes, bad decisions and bad outcomes.  And promised to do better.  Never underestimate the value of an apology. Prescriptive and immediate actions were unveiled – education and training…
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    Blogs

  • Content We Love: Saving Lives with Content Marketing

    Shannon Ramlochan
    21 Nov 2014 | 11:31 am
    Click to view the entire press release Holiday season, fondly referred to as “the season of giving,” is a precious opportunity for charities to spotlight their causes and generate funds. One of the most understated challenges that non-profits must overcome is competing for support from potential donors. Naturally, not all organizations or causes receive equal attention, but the “ALS Ice Bucket Challenge” phenomenon proved that social media engagement has a major influence in growing a non-profit’s donor base. The reason why social media is so effective for generating…
  • Fight for Your Right: Priorities for Modern Marketing and Communications Professionals

    Caitlin Carragee
    20 Nov 2014 | 12:00 pm
    We’ve focused previous posts on some emerging—and to some, surprising—themes in the PR world: - Data is good. - PR professionals, contrary to popular opinion, like AND use data on a regular basis to both inform and evaluate their efforts. Now we come to: data is challenging. The good news? You don’t have to go it alone. Many organizations already deal in more data than they can handle—and you can tap into that. Fight for your right to: Partner with your organization’s data scientists and marketing professionals…they’re already collecting and analyzing data that is likely…
  • Sometimes Less is More: Employing a Quality Content Approach in Your PR Strategy

    Shannon Ramlochan
    19 Nov 2014 | 12:10 pm
    Andrew Davis presents “Bigger Success, Less Content, Outsized Results” at the 2014 PR Daily World Conference If 100 hours of video are uploaded to YouTube every hour and over 500 million tweets are sent per day, then how can any brand produce content that will be heard above the noise? Contrary to popular belief, the solution is not simply to create more content, but to make better content a priority. At the 2014 PR Daily World Conference, best-selling author and brand marketing expert Andrew Davis reminded us that “Just because there is more content does not mean we can…
  • Grammar Hammer: What Are You Most Thankful For, Professionally?

    Catherine Spicer
    18 Nov 2014 | 10:42 am
    The internet has provided much for us to be thankful for—though it also provides some cringe-inducing material on a near daily basis. As a writer, the value of tools and expert resources available at the click of a button can’t be overstated. Anyone who has produced content for publication, whether a corporate or personal blog post, article, white paper, research report, etc. has come up against the paralyzing wall known as “writer’s block.” It can take many forms, from a simple “this phrasing doesn’t seem right to convey my point” to the more complex “I’m not even sure…
  • Media News: PR Newswire’s Media Moves at The Washington Post, NOLA, The New York Times and More…

    Kevin Frey
    17 Nov 2014 | 9:09 am
    PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team Free articles on how to enhance your media relations are available for download in the public relations category at PR Newswire’s Knowledge Center. The Washington Post (Washington, DC): Defense Reporter Greg Jaffe (@GregJaffe) and Energy Reporter Steven Mufson (@StevenMufson) are now covering the White House at the Post. Peter…
 
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    Polaris Marketing & PR

  • What I Learned from Binge Blogging: Week One

    Shelley Pringle
    23 Nov 2014 | 3:00 am
    In case you hadn’t noticed, I’m binging. Binge blogging, that is. A week ago, I challenged myself to write a post a day for 30 days. You can read about my motivations and goals in my first post in the series—Binge Blogging: 30 Posts in 30 Days. I fully anticipate my blogging spree will help my business, though it’s too soon to assess the benefits. However, I can report that, out of necessity, I’m rapidly becoming more efficient and more creative at blogging. The importance of an editorial calendar Here at Polaris, we always use an editorial calendar when helping clients with…
  • A 2-Minute Public Speaking Hack Using Body Language

    Shelley Pringle
    22 Nov 2014 | 3:00 am
    A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much. Yet public speaking and media interview skills are essential for most executives and business owners. If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business. Communicate poorly to your boss or colleagues, and you may miss opportunities to get buy-in for your ideas. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. Which brings us…
  • Creating Buyer Personas: What Every Start-up Needs to Know

    Shelley Pringle
    21 Nov 2014 | 3:00 am
    You want your start-up to be successful, right? Then it is absolutely crucial to understand your customers and their motivations for buying your products or services The more you know about your customers, the better equipped you’ll be to make informed decisions across a host of critical business fronts, including pricing, brand image, promotions, distribution and product development. In many cases, entrepreneurs are inspired to develop products after experiencing a need in their own lives. In other words, the company founder IS a customer. But even if you see yourself as an ideal…
  • Caine’s Arcade: How Powerful Storytelling Can Make a Difference

    Shelley Pringle
    20 Nov 2014 | 3:00 am
    Stories—and storytelling—are powerful. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom. Every small, personal story has something of the universal in it, and when the story is well told, it can spread rapidly and change lives in surprising and unexpected ways. Let me tell you about one such story. In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. Caine built the arcade entirely from cardboard boxes found…
  • Media Training: How To Pick A Trainer So You Shine In The Spotlight

    Shelley Pringle
    19 Nov 2014 | 3:00 am
    The idea of a media interview is enough to cause even the most confident executive to break into a cold sweat. To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. It doesn’t have to be that way. By selecting the right trainer, you can develop the skills needed to conduct effective interviews . . . and as an added bonus, you may even have some fun along the way. Here’s how. Experience as a journalist AND a spokesperson Look for a media trainer who has experience on both sides of the microphone. A…
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    Pierce Mattie Communications

  • Brands Are People Now

    Editor
    6 Nov 2014 | 6:56 am
    A report from Hill Holliday suggests that companies want to behave more like people these days. People evidently lack faith in institutions, prompting business to take steps to change their images. Is it possible to gain consumers’ trust by demonstrating empathy, talking like ordinary people and “empowering individuals to be the brand”?Source: Pierce Mattie Communications
  • Private Label Brands Out-Tasting Household Names

    Editor
    2 Oct 2014 | 8:44 am
    In the Age of Specialty Everything, many private label brands are now winning taste tests – to the point that generic food items are said to taste as good as or better than national brands. How do marketers respond when a major consumer publication like Consumer Reports magazine says that brands those marketers oversee might not perform/taste as well as those from generic issuers?Source: Pierce Mattie Communications
  • Media Tips to Master, Not Memorize

    Editor
    26 Aug 2014 | 8:50 am
    C-suiters everywhere scramble for advice about how to walk a fine line with the press while also appearing genuine. The difference in telling a compelling story or spouting about like a drunken uncle at a family reunion often lies in mastering a few critical tips. The key here is “master,” not quickly memorize and begin tap dancing like you’re a millennially hip version of Fred Astaire.Source: Pierce Mattie Communications
  • Marketing Trends for 2014

    Editor
    20 Aug 2014 | 8:02 am
    Is digital marketing dead? Or just taking on a different appearance? Here are some pointers and practical advice to get you started on keeping your digital marketing strategy integrated, relevant and real.Source: Pierce Mattie Communications
  • CMO vs. CIO: Who’s Got the Power?

    Editor
    23 Jul 2014 | 3:01 pm
    Drama. It’s not just for television shows, teenagers or romantic relationships anymore. On any given workday, dramatic tension can be had by a meet-up between those two C-suite rivals: the CMO (chief marketing officer) and the CIO (chief information officer). Is the CIO-CMO battle destined to be fought to the death? Or can the two sides find ways to work together without surrendering organizational clout?Source: Pierce Mattie Communications
 
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    Global :: Pressat

  • Morocco Tourism Taxi Advertising Campaign

    Pressat
    20 Nov 2014 | 4:00 pm
    Friday 21 November, 2014 Morocco Tourism are showcasing the wonderful Country with a fleet of branded London taxis with Taxi Advertising specialists Taxiadvertising.com. The Fully Liveried Taxi Advertising campaign features different creative designs which can be seen in London now. The taxis have also been used for various PR activities during the World Travel Market 2014 which took place at London ExCel Centre. One can not mention Morocco without bringing up the wonderful memories of those who have visited the country. The new strap line "The Country that travels within you" of Morocco's…
  • GroCycle wins Growth Award from Santander to launch online Mushrooms On Coffee Course

    Pressat
    20 Nov 2014 | 4:00 pm
    Friday 21 November, 2014 GroCycle wins Growth Award from Santander to launch online Mushrooms On Coffee course Santander has announced this week that GroCycle won one of the bank's Social Enterprise Development Awards (SEDA). The awards are given to social enterprises and trading charities looking to grow their business and improve their local community. GroCycle pioneers the growing of mushrooms on coffee waste. "This is amazing news! The award is recognition that what we do is important and deserves to be spread far and wide. It is also a great motivator for the team" Said Adam Sayner,…
  • 'Worst Rapper' Releases 'Best Song of 2014'

    Pressat
    20 Nov 2014 | 4:00 pm
    Friday 21 November, 2014 Dave In Charge, the unconventional, eccentric and lyrical grandson of a British politician, awkwardly nicknamed ' the worst rapper ' by the media, has released a new single, Hold My Hand ; a track that some are calling 'the best song of 2014'. Hold My Hand is now available to download from iTunes and to stream via Spotify. The Hold My Hand music video was made public prior to the single release, prompting heartfelt praise from the online community, such as: "Arguably the best song of 2014" – Azza (YouTube) "Need to learn the lyrics to this one now! Love love love!"…
  • LGB Direct Thrilled as London is Praised For its Friendliness Towards New Businesses

    Pressat
    20 Nov 2014 | 4:00 pm
    Friday 21 November, 2014 With a number of London Boroughs receiving praise last week for their support of new businesses , London based sales and marketing firm LGB Direct review what the future could hold for London and its start up communities. London has often gained the reputation for being rude and unwelcoming in the past. However, a recent award ceremony has praised a number of London Boroughs for being extremely supportive of new businesses. The Small Business Friendly Borough Awards 2014 were organised by London Councils and the Federation of Small Businesses and looked to reward…
  • Square Up Media Announces Foodism Platform To Launch As London's Largest Food Magazine

    Pressat
    19 Nov 2014 | 4:00 pm
    Thursday 20 November, 2014 Square Up Media has announced that its popular digital platform Foodism will be launched as a monthly print title in December. The news follows a year in which Foodism has become established as a website and weekly e-newsletter. It has also appeared as a dedicated print section in sister title Escapism, the UK's largest independent travel magazine, but will be available as a standalone magazine for the first time. 110,000 copies of the first issue will be printed and distributed on the 1st and 2nd of December, with Square Up Media projecting an ABC-audited…
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    Latest Thinking

  • Governing in 2015 and Beyond: Our View of the 2014 Midterms

    ldavis
    12 Nov 2014 | 8:25 am
    In this LEVICK Daily video interview, LEVICK’s Lanny Davis and Jessica Lenard examine how the 2014 midterm elections will impact public policy moving forward. While there is no clear consensus on precisely what to expect on Capitol Hill, in state legislatures, and in local jurisdictions across the country, there are pressing issues that will no doubt warrant elected officials’ attention. Assuming President Obama wants a productive final two years in office, he will have no choice but to work with the Republicans who now run both houses of Congress. At the same time, leaders of the House…
  • To ALEC or not to ALEC? That is the Question

    ppannett
    1 Oct 2014 | 11:31 am
    Companies and associations across the country have long worked with the American Legislative Exchange Council (ALEC), a free-market trade organization that facilitates relationships with legislators and their staff to advance model legislation across the country. For a long time, those partnerships proved fruitful. The Hill has described ALEC as “the model for coordinated, effective lobbying on Capitol Hill as well as in state capitols” and has noted that “ALEC pioneered the strategy of creating one-size-fits all legislation on a wide range of issues and then pushing it into law across…
  • The Future of U.S. Energy

    sdavis
    1 Oct 2014 | 8:14 am
    In this LEVICK Energy video interview, LEVICK Energy Editor Andrew Ricci discusses the advancements made in United States Energy Production in the last decade and the future of U.S. Energy policy. Industry  Energy
  • With the Democratic Hold on the Senate in Jeopardy, There May Not Be Enough Time to Replace Attorney General Holder

    pleon
    25 Sep 2014 | 2:56 pm
    The sudden announcement that U.S. Attorney General Holder has decided to step down may reignite the media firestorm about the Senate Democrats’ decision to invoke so-called “the nuclear option on Presidential appointees.”  At the time, Majority Leader Harry Reid said that “These nominees deserve at least an up-or-down vote, but Republican filibusters deny them a fair vote, any vote, and deny the president his team.” The nuclear option was adopted by Democrats using a parliamentary procedure to change the rules of the Senate to allow a procedural vote on a nominee (except for…
  • Democrats Choosing Among Friends

    rkessler
    25 Sep 2014 | 12:26 pm
    While the political punditry continues to obsess about which party will control the Senate in the next Congress, many insiders are intensely watching the race for the Ranking Democrat position on the powerful House Energy and Commerce Committee. The Committee’s two longest-serving Democrats, Ranking Member Henry Waxman (CA) and his predecessor, Rep. John Dingell (MI), are retiring after serving a combined 100 years in Congress, marking a huge turnover in the Energy and Commerce Democratic leadership. The Committee has vast jurisdiction over numerous agencies and issues that include energy,…
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    Spin Sucks

  • Gin and Topics: A Thanksgiving Edition

    Gini Dietrich
    21 Nov 2014 | 9:58 am
    By Gini Dietrich Ladies and gentlemen, this is the last Friday before Thanksgiving (in the U.S., I know you weirdos in Canada already had yours). And Buddy the Elf wants you to know there are only four Fridays left until Christmas. So… chop, chop! I did decide to spatchcock my turkey. The butcher (after calling me one of those “foodie types”) agreed to remove the backbone for me. I’m going to do a dry brine and get that bad boy ready to go. If I can keep Jack Bauer out of the freezer (he ate through the padlock on Wednesday night), I’m going to go ahead and get…
  • The Spin Sucks Inquisition: Nikki Little

    Gini Dietrich
    21 Nov 2014 | 3:58 am
    By Gini Dietrich Not unlike many of my friends, I first met Nikki Little on The Twitter. She was in town for a bachelorette party a few years ago (before she had twins!) and we got together for a drink before her craziness began. It was like getting together with an old friend. We had tons to talk about and lots in common. Since then, I think I average seeing her once a year—even this past spring when I spoke at an event that she was hosting for a client, which definitely is not enough. But she does live 300 miles away, has twin toddlers, is the social media manager for Identity PR, is vice…
  • Planning a PESO Strategy with Integrated Teams

    Laura Petrolino
    20 Nov 2014 | 9:58 am
    By Laura Petrolino Any regular reader of this blog is no doubt well acquainted with the four media types and the use of the PESO model to create an integrated communications plan. However, like many things in life, the hard part is translating theory into action. So I thought it might be valuable to walk you through a typical “day in the life scenario” of the Arment Dietrich team as we plan an integrated strategy. As avid and proud tweakers and continuous learners, this is a process we are constantly refining ourselves, not to mention applying variations based on client, goals, and…
  • The Uber Issues Cannot Be Fixed by PR

    Gini Dietrich
    20 Nov 2014 | 3:58 am
    By Gini Dietrich Yesterday I spoke at the PRSA Chicago monthly luncheon. It was awesome because I was in my own hometown (yay!) and I was among my peeps. There is nothing like speaking to a room full of people who understand your language. You’re in PR? I totally know what you do every day. Some people in the room even knew what the big, green Bacon’s books were! After I finished, Rob Biesenbach and I were commiserating over the latest Uber issues. Having just read how they’re (again) acting out against women, I said I thought this was a business/operations issue, not a PR…
  • Internal Communications: It’s a Man’s Man’s Man’s World

    Susan Cellura
    19 Nov 2014 | 9:58 am
    By Susan Cellura (Disclaimer: Gini Dietrich asked me to write this as a woman who has worked with different offices and brands…in a man’s world. This is NOT a diatribe against men.) Recognize that title? It’s the name of a song and an album by James Brown. I selected this title because it is a pretty true statement when it comes to working in the chemical and oil and gas industries, both of which I’ve worked in for most of my career. When I first began writing this post, the memories came pouring in, and I had to stop writing for a couple of days. This post was headed in a negative…
 
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    ListFree.org

  • Paper Editing Online announces new plans to review its current prices as demand for services hits an all time high

    SteveKelly392
    23 Nov 2014 | 2:59 am
    Des Moines, IW 22th November, 2014 – one of the leading research paper editors in the market Paper Editing Online has announced new plans to review its current prices in a move the provider believes will help mainstream better affordability in its services. A statement released by the company noted that the review will kick off in the next few days and is expected to be done and dusted in not more than four weeks. Paper Editing Online notes that mainstreaming affordability in professional paper editing has remained one of its most important priorities over the last few years and as it…
  • Benefits associated with Coupons

    par2ago3ns
    23 Nov 2014 | 2:34 am
    Many stores offer coupons on their own most widely used items so as to drive customer traffic within the establishment. Still other stores offer coupons on discount merchandise as a way to get rid of the old stuff and work out opportunity for new items. In any event, the benefits of coupons helps the consumer in that particular their grocer, on their effort to have you onto their establishment, is trying saving you cash. Following are four major reasons why the many benefits of coupons can’t be discounted. After a little thought and, the benefits of coupons might be applied to your…
  • Ekornes furniture

    tedmark
    23 Nov 2014 | 1:24 am
    Would you like to be able to get in touch with the best possible furniture or aromatherapy products supplier? Are you interested in purchasing top quality products, such as home theater seating, stressless recliners, ekornes furniture and sofas? If the answer is yes, then all you have to do is go online, to unwind.com! You will definitely not regret it! Taking good care of your home is essential. Why is that? The reason is due to the fact that your house ought to be a real temple of rest and relaxation, an escape from the busy and quite hectic outside world, from all the noise, from all the…
  • Vegas armchairs

    tedmark
    23 Nov 2014 | 12:39 am
    If you are interested in buying an ekornes mayfair chair or a best selling stressless vegas armchair from a reliable supplier, then you ought to go online, to unwind.com! This fantastic and well-organized portal belongs to a trustworthy business called The Unwind Company, whose team members offer top-quality products at the best prices. Many of us wish to be able to make a few changes in our lives. Whether it is about getting a haircut, changing our last name, going on interesting voyages or completely replacing all our furniture, we feel good about mixing it up a bit and trying new things.
  • Ekornes office furniture

    tedmark
    23 Nov 2014 | 12:12 am
    Would you like to be able to go above and beyond in order to purchase a brand new ergonomic office chair for work? Do you wish to completely replace your furniture at home, yet have no ideas whatsoever? If the answer is yes, then all you have to do is go online, to unwind.com! This ingenious and well-organized portal can surely offer you a ton of information about the best possible ekornes office or home furniture at the best possible prices! Are you interested in replacing your home furniture and doing some remodeling? Do you wish to start purchasing only high quality items in order to give…
 
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    bridgebuzz blog

  • How to Contact the Media (Part 2): 6 More Email Pitching Public Relations Tips

    Lucy Siegel
    2 Nov 2014 | 6:40 pm
    “I want top-tier media coverage.”  If I’ve heard this once, I’ve heard it a thousand times, especially from entrepreneurs, no matter how new or how small their companies are. Most entrepreneurs don’t understand what’s involved in achieving that goal. Many don’t feel they can afford a PR firm to help (particularly a New York PR firm), especially startups. If your company doesn’t have a PR firm, then you’d better know how to contact the media to tell your company’s story effectively. Email is the preferred contact method by most journalists, so knowing how to pitch…
  • How to Contact the Media: 12 Email Tips That Also Boost Email Marketing

    Lucy Siegel
    26 Oct 2014 | 5:11 pm
    While I’ve heard some Millennials say that email is a dying medium, I beg to disagree, at least in business, where emails are vital for communications, especially with people you don’t know or don’t know well.  This is especially true in marketing and public relations. When it comes to building credibility, public relations – specifically media relations – can’t be beat. And emails are critical in the media relations process used in PR, since most journalists prefer to be contacted by email. But how to contact the media isn't something everyone understands. When reaching…
  • Traditional PR Still Returns the Most Value

    Carinna Gano
    16 Oct 2014 | 9:34 am
    Facebook is the largest social network, yet its popularity is decreasing among young people—teens, college kids, and recent college graduates—now more than ever before.  Teenagers today are nowhere near as enthralled with Facebook as teenagers were a few years ago, and many who first became addicted to Facebook during their teenage years now just don’t care about it.        Even Facebook has noted its waning influence on teenagers.   It’s failing at making itself more attractive to younger users, and because of that, it’s losing its cultural…
  • Why Startups' Own PR Efforts Rarely Match PR Companies' Output

    Lucy Siegel
    1 Oct 2014 | 8:52 am
    In my experience, it’s rare for startups to do a great job on their own public relations. The following are four key reasons (generalizations, but, like many generalizations, are commonly true):
  • 7 Myths About Public Relations Services

    Carinna Gano
    12 Sep 2014 | 4:15 pm
    If you’ve ever been confused about what PR is and how it works, read this post—I’ll debunk a few PR myths for you to help you understand what, and how valuable, public relations services are.  
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    Solomon McCown & Blog

  • Ashley McCown Quoted in PRWeek on FIFA World Cup PR Challenges

    21 Nov 2014 | 12:03 pm
    When does a public relations firm turn down a huge international client looking for reputation management? When it's dubbed "mission impossible" by the industry. FIFA, the world soccer body that organizes the quadrennial World Cup tournament, is looking for a public relations firm as it prepares to improve its reputation ahead of the 2018 World Cup in Russia and the 2022 World Cup in Qatar, both of which are being held in countries which have reportedly abused human rights. PRWeek reports several high-profile international firms have pulled themselves from contention for the contract. SM&…
  • Bill Cosby In Crisis

    20 Nov 2014 | 12:49 pm
    To think it all started with a meme. The social media team for comedian and 1980s sitcom star Bill Cosby recently asked Twitter users to "meme" him by putting their own jokes around pictures of Cosby, then sharing them with their social media networks. While his team was likely expecting a million cracks about pudding pops, activists used the opportunity to make sexual assault allegations against Cosby go viral. Well, it didn't really start with a meme. It started with scores of women accusing comedian Bill Cosby of drugging and raping them over the past three decades. Fellow comedian…
  • Highlights From Our Panel With Governor Deval Patrick

    20 Nov 2014 | 12:16 pm
    This week, Helene Solomon sat down with Massachusetts Governor Deval L. Patrick as he reflected on his accomplishments and the road ahead as he prepares to leave office after eight years as the chief executive of the Commonwealth. The candid conversation ranged from public policy and business to personal stories that have touched the Governor during his two-terms. Here are some video highlights from that morning's conversation.
  • PR Lessons Learned from Scandal

    19 Nov 2014 | 1:32 pm
    I have been on a shameless Scandal watching binge over the past few weeks, but am happy to report that my time has not all gone to waste. Olivia Pope and her work as a media consultant and crisis manager in Washington, D.C. provides some valuable insight and lessons for a public relations professional. My top five takeaways: Do your research: Never go into a meeting, take a phone call, or approach the media without having looked at all sides to the story. Always ask yourself the hard questions and try to anticipate as much as possible. When it comes to media, it is best to know more than they…
  • When Politics Becomes Personal

    19 Nov 2014 | 1:03 pm
    I started the day yesterday listening to the eloquence of outgoing Massachusetts Governor Deval Patrick, who even after eight years in office, is willing to let his humanity define him. He has a way with words as he does with people, which was evident from some of the great quotes he left us all with at the SMC Presents event. Among them – "We whisper justice and shout anger. We need to shout justice." Or in talking about government and politics in Massachusetts, he said: "The dynamic here is not Democrat or Republican but insider versus outsider. The meek need a voice just as the…
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    Maggie Patterson

  • Where’s the Voice of the Customer?

    Maggie Patterson
    19 Nov 2014 | 11:00 pm
    Everyone loves a good story. As children our brains are trained to recognize stories as a pattern and it goes from there. We learn how to read, how to write, we start watching movies…and it’s all about the story. The bulk of communication we do on a day-to-day basis is rooted in stories. If you stop and really observe, it’s pretty much all stories, all the time. And with good reason, stories are a vehicle for breaking down concepts and sharing ideas. Because, wouldn’t it be really annoying if we just cited facts and figures to each other instead? With so much storytelling around…
  • Episode #43 – Creating a Design Mindset with Christie Halmick

    Maggie Patterson
    17 Nov 2014 | 11:00 pm
    Design, love it or hate it, you need to be somewhat design literate as an entrepreneur. Today’s guest, Christie Halmick is an ex-magazine designer who helps entrepreneurs master the basics of DIY design and she offers some great advice on must-have skills and how to get comfy with design. Items Discussed in this Episode: Christie’s background and how she got where she is today Christie’s advice for where to start in the design process if you are brand new How to overcome the hesitation, fear, and overwhelm that you feel when you start to design something The top pitfalls and traps we…
  • 3 Strategies for Owning Your Story as a Boss Lady

    Maggie Patterson
    12 Nov 2014 | 11:00 pm
    Today’s post comes to you as part of the Bosslady Blog Tour – yesterday we had an awesome post from ​Lisa Consiglio Ryan, which you can check out here. The BossLady Blog Tour features 12 entrepreneurs over 12 days sharing how to channel your inner boss lady. It’s the kickoff to The Bead Effect, which is a kick ass product that I personally adore. Even if you don’t think of yourself as a boss lady, don’t let that idea scare you. If you run or own a business, you are a boss lady. I know that feeling all too well. Because for nearly 8 years, I would have never said I was a boss…
  • Episode #42 – The Why Behind the Buy with Brittany Becher

    Maggie Patterson
    10 Nov 2014 | 11:00 pm
    This is one juicy topic – we’re talking sales psychology, the why behind the buy and all kinds of things you need to understand before you build another website, email campaign or try to sell a single thing on the Internet.  Guest Brittany Becher joins us to talk about why online business isn’t that different and what we can learn from the consumer packaged good industry and Target. Items Discussed in this Episode: How does sales psychology work? Brittany’s tips for figuring out the ‘why behind the buy’ Brittany breaks down how the purchasing decision is made by the client…
  • Having an Opinion is No Longer Optional

    Maggie Patterson
    5 Nov 2014 | 11:00 pm
    There’s a saying which I’m sure you’ve heard about opinions…and how we all have them.  I’m not sure if that is entirely true. Because if what I see out there some days in the entrepreneurial world is any indication, it’s a whole lotta vanilla. If this content was ice cream…it wouldn’t even be yummy French vanilla or delicious vanilla bean, but the cheap knock off discount kind of vanilla that’s not even in a proper container but those freakin’ boxes that no one even can close properly. The kind of ice cream that’s just a sad waste of calories and leaves you…
 
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    RHetoric

  • Getting Back to the “Relations” in Media Relations: How to Cultivate Strong Reporter Relationships

    Landen Zumwalt
    11 Nov 2014 | 7:07 am
    Recently, I had the good fortune of being handed one of the “holy grails” of PR: a reporter contact of mine reached out to me with a story idea and wanted to know if I could connect him to a source. Naturally, I was ecstatic he had thought of me and immediately presented the opportunity [...]
  • The Wall Street Journal Wants to Talk – Now What?

    Jeremy Bartram
    3 Nov 2014 | 6:58 am
    Your big day has arrived. After a lot of hard work to do what is best for your customers, investors and employees, your company is starting to get the recognition it deserves. The Wall Street Journal just emailed you for comment on an emerging trend related to your business. Piece of cake! Story in the [...]
  • Unlocking the “news” in Corporate Updates

    Kara Lundberg
    27 Oct 2014 | 12:57 pm
    We work with clients of all shapes and sizes – and they come to us with content that spans the spectrum of news. However, as many know, not every announcement truly falls under the “breaking news” category and many more are not deemed “newsworthy” by journalists and editors. But, not all news needs to be [...]
  • The Blurring Lines between Content Marketing, Social Media and PR

    Trish Rimo
    20 Oct 2014 | 6:24 am
    If you’re a PR practitioner, I think you’d enjoy the conversation on John Raffetto’s post, What PR pros know that content marketers don’t. One of the highlights is the commenters’ emphasis on PR as a learned discipline with strict principles – a fact that eludes people who use the term “PR” as synonymous with “hype.” As [...]
  • What PR Pros Know That Content Marketers Don’t

    John Raffetto
    7 Oct 2014 | 8:07 am
    Public relations is a big industry.  As such, it has its fair share of cringe-worthy moments.  Like the one last week, when a PR rep contacted reporters and offered to pay them money to write favorable blogs about their client.  This is an elementary-level no-no that is taught in journalism and public relations schools throughout [...]
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    (W)right On Communications » (W)right On Target Blog

  • Don’t Be Guilty of the Two Worst PR Writing Habits

    Julie Wright
    19 Nov 2014 | 1:43 pm
      If I read another Tweet, Facebook post or quote in a press release that starts with “We are excited…,” I’m going to shoot myself. There’s only one person in the world who is excited by your excitement, and that’s your mom. What I need to know is why I should care. Why is this […]
  • Falling for Sequoia & Kings Canyon: (W)right On Rocks Latest Press Trip

    Erica Schlesinger
    28 Oct 2014 | 11:45 am
    This month, (W)right On President Julie Wright and Communications Strategist Erica Schlesinger led a group of six writers on a whirlwind adventure of Sequoia & Kings Canyon National Parks and Yosemite National Park. The media familiarization trip, or “fam,” was our second this year. Along with client partner Delaware North Companies Parks & Resorts, (W)right […]
  • In a Relationship-Based Industry, the Most Important One is with Your Client

    Chancelor Shay
    1 Oct 2014 | 1:40 pm
    On most agency websites you’ll see some variance of the old cliché “PR is all about relationships.” Successful agencies have strong relationships with journalists covering the beats relevant to their clients and with industry movers and shakers who can open doors. The best PR pros also have relationships with leaders at complementary organizations for collaborations that […]
  • Twitter’s New “Buy” Button is Ready to Shake Up Your Social Media

    Erica Schlesinger
    24 Sep 2014 | 8:57 am
    In today’s digital-loving environment, it’s hard to find someone who doesn’t shop online. Retailers tempt with exclusive products, special deals and shipping incentives; and Cyber Monday is quickly on its way to taking over Black Friday, just about the biggest brick-and-mortar shopping day ever. So e-commerce has the world wrapped around its proverbial finger – […]
  • You only get one chance to make a first impresión

    Vince Derama
    17 Sep 2014 | 10:45 am
    Most people can agree that it is important to communicate with Spanish-speaking audiences – residents, shoppers, customers, patients, voters, and so on.  The demographics of California and the United States make that abundantly clear, but how do you do it?  How do you effectively communicate with Spanish-speaking audiences? Too often, this is entrusted to employees […]
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    The Maven Blog

  • Legal Marketing: Why Every Lawyer Should Blog

    Valerie Calderon
    7 Nov 2014 | 9:59 am
    Have you ever thought about blogging but cannot find the time as a busy attorney to write on enough topics to fill a blog? Or do you have a topic you would like to write about but do not want the hassle of managing and maintaining a blog? Here are a couple of options that may work for you! Why you SHOULD be blogging?  The reasons why lawyers publish blogs has evolved over the last several years. Early adopters were blogging for the love of writing.  Now lawyers are blogging, not only to present thoughts to a wider audience, but also as a promotional tool. Many attorneys who blog find…
  • 6 Tips for Acing Your Next Media Interview

    Meghan McGarrigle
    31 Oct 2014 | 8:56 am
    The Washington Redskins defeated the Dallas Cowboys on Monday Night Football with a stellar overtime performance by Colt McCoy, the Redskins’ third string quarterback.  McCoy had the greatest win of his life and the media wanted to hear about it. Unfortunately, McCoy and the Redskins VP of Communications, Tony Wyllie, were not on the same page for how media interviews should be handled. McCoy seemed excited and ready to talk to anyone whereas Wyllie wanted to rush McCoy off the field. This resulted in a hilarious vine video and #NoMeansNo to trend worldwide on Twitter. This incident…
  • American Red Cross Botches Their Own Disaster Response

    Jessica Sharp
    30 Oct 2014 | 12:23 pm
    Last week NPR aired a piece, in conjunction with ProPublica, on the American Red Cross that was no less than devastating to the organization. Through review of internal documents and interviews with top Red Cross officials it was revealed that the organization is so consumed with its public image it is failing to meet the basic needs of victims of disaster.  You can listen to the full story here. Not only is this story a disaster for the organization, but how the Red Cross has chosen to respond is possibly a larger disaster. You can view their response blog post here, where they take defense…
  • How to use a #Hashtag

    Maven Communications
    30 Oct 2014 | 7:29 am
    Post by: Tasia Jones Hashtags started on Twitter, but are now used on Facebook, Instagram, Tumblr, and many other social media sites. It provides an easy way for users to search and categorize messages using key words. Hashtags can also be used to promote a brand, company, cause, or event. Hashtags are helpful in many ways. They create immediate focus groups, unifying all those using the same hashtag. They allow users to engage in online discussions and communicate directly with followers of the hashtag, even if the individuals do not follow each other. They allow brands to listen to their…
  • Why Your Marketing Campaign Isn’t Working

    Jessica Sharp
    9 Oct 2014 | 2:08 pm
    You attended hours of strategy planning sessions. You worked and reworked your marketing budget. You put together a compelling PowerPoint presentation and after a lot of back and forth you finally got approval. When your new marketing program officially launched you sighed with relief, and hopefully had a celebratory drink (or two). But, a few months into it, something’s not right. It just doesn’t seem to be working. My first suggestion is to take a look at your marketing campaign objectives. Don’t get “objectives” confused with “goals.” Goals are broad and more general and…
 
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    Critical Conversations

  • Overcoming Cultural Conservatism and Engaging on Social Media

    MSLGROUP Admin
    21 Nov 2014 | 2:30 am
    By Knut Engelmann, Partner, CNC and Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK With all the buzz surrounding digital and social media, you could be forgiven for assuming that everyone sees the values of these channels. Our “Reputation: With or Without You” report found that not all audiences respond equally well to digital and social engagement. While respondents indicated that the value of using social media was evident when dealing with employees, customers and the media, quite a few responded that its value was less apparent for other audiences, including analysts,…
  • MSLGROUP is Top U.S. PR Agency Cited for LGBT Equality

    MSLGROUP Admin
    20 Nov 2014 | 2:30 am
    For the second year in a row, MSLGROUP’s operations in the U.S. scored a perfect 100 points in the Corporate Equality Index (CEI), a national bench marking survey and report on corporate policies and practices related to LGBT workplace equality, administered by the Human Rights Campaign Foundation. As a result, the agency earned the official distinction of being one of the “Best Places to Work for LGBT Equality” for 2015. For the second year in a row, no other large PR agency was ranked by name, although holding companies and agency groups were ranked. Over the past 13 years, the…
  • The Circular Economy: New Opportunities Seen in the Round

    MSLGROUP Admin
    19 Nov 2014 | 2:30 am
    By Ellen MacArthur, Founder, The Ellen MacArthur Foundation Today’s linear economy – in which resources are extracted, made into products, sold and ultimately thrown away – is facing fundamental challenges. A new regenerative model – the circular economy – is taking root, offering huge opportunities to those progressive enough to make an early shift, The economic model we have lived by for the best part of 200 years has served us well. In terms of cheap and accessible energy and materials, the linear model inherited from the Industrial Revolution has proved successful, fuelling…
  • CNC and Capital MSL to Merge

    MSLGROUP Admin
    18 Nov 2014 | 7:54 am
    CNC – Communications and Network Consulting and Capital MSL, two leading international strategic communications consultancies within MSLGROUP, have today announced their intention to merge. The combined consultancy will adopt the CNC name and offer clients a stronger international network and broader advisory capabilities. This step considerably strengthens the overall London offering, and will also add a prominent Middle East and emerging markets presence, including offices in Abu Dhabi and Dubai, to CNC’s network. The new CNC will begin operations on January 1st 2015 with 11 offices…
  • Citizenship in the Netherlands: Individual Initiatives and Responsibilities

    MSLGROUP Admin
    18 Nov 2014 | 3:00 am
    By Henjo Guitjens, CEO, MSLGROUP in the Netherlands Dutch Millennials prefer to contribute to society as a citizen through individual initiatives and being individually responsible. Actions that stand out include: • voting during elections • doing what you can when help is needed • volunteering time • participating in the community This is especially the case for female Millennials in the Netherlands. Business involvement – be it living the brand purpose and values, approach to social issues or facilitating consumers to do so – is at the bottom of the list. Other actions that…
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    Manage your PR & media relations

  • Hemingway's tips on writing

    lorenzo-grandi
    20 Nov 2014 | 7:15 am
    Ernest Hemingway never wrote anything on the art of writing. He did, however, leave behind many passages in letters, articles and books with his opinions and advice on writing.  Since we love him and his work, here are a few of our favorite Hemingway’s quotes about writing. 5 Writing tips by Ernest Hemingway from pr.co Not sure what he meant? Here’s the original article with all his quotes. The next time you’re stuck in front of an empty page, remember this: Sometimes when I was starting a new story and I could not get it going, I would sit in front of the fire and squeeze…
  • 11 steps to pitch journalists and influencers

    lorenzo-grandi
    17 Nov 2014 | 2:00 am
    How do you get press as an early-stage company? What steps will make you get covered by your favourite journalists and media outlets? Unfortunately, there’s no silver bullet and you need to do some homework and spend time on these tasks. Here’s a step-by-step guide you can follow to keep up with influencers, run your media relations and pitch successfully. Read the full Online PR for Startups guide. 1. Get your story straight Startups’ assets usually considered as news are: company launches, product launches, fundraising events, acquisitions, milestones, data insights,…
  • 5 reasons to reconsider Facebook in your Social Media strategy

    lorenzo-grandi
    12 Nov 2014 | 8:20 pm
    The Social Media strategy for your company should always be data-driven. Make educated guesses according to your goals, run campaigns, measure results, adjust, repeat. When you define your marketing budget, there’s no point in considering the reputation of a social network, nor other people’s reviews. The only thing that matters is if it makes sense to your business. That’s why it doesn’t really help to read discussions like: Is Facebook Marketing dead? Of course it isn’t. But this is not your problem. The point is: does this make sense to my business? To the…
  • Media Library and Pressroom Overview Search

    nickdowse
    10 Nov 2014 | 3:30 am
    We’ve recently added the ability to search through your media library. In the past it has been a massive hassle scrolling through hundreds of photos and videos just to find the one that you are looking for, but no more. Now to find that single picture you need you can simply search through your files using words that are in the name of the file you’re looking for. For people with many files in their media library this will help you find the file you want faster than ever. We’re happy to be introducing this search to the pressroom overview page as well. Now you can search…
  • 5 Storytelling tips by Mark Twain

    lorenzo-grandi
    4 Nov 2014 | 6:01 am
    What can Mark Twain tell us about telling stories? Writing, at the most basic level, is the art of creating a more suitable reality. You learn to do that, and you can change things. Here is some advice for you, to guide us on a satisfying adventure - of breathing new life through old words. Don’t say the old lady screamed. Bring her on and let her scream. Tweet this!
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    Kommunicate 360

  • ‘Best Healthcare Campaign’ at the CIPR PRide Midlands Awards

    leighgreendog
    16 Nov 2014 | 5:26 am
    I’m really pleased to announce that a research-based campaign I led at Slimming World received the Gold award for ‘Best Healthcare Campaign’ at the CIPR PRide Awards for the Midlands on Friday (14 November). The ‘What’s Your Tipping Point?’ campaign was designed to encourage people to be mindful of how drinking alcohol past a certain ‘tipping point’ can lead to us drinking more than intended, making more unhealthy food choices and cancelling physical activity plans. I think the full English breakfast and lack of a Park Run on Saturday confirm that…
  • How to use the national news agenda to get your brand into the media

    leighgreendog
    6 Nov 2014 | 7:00 am
    After attending an incredibly useful Gorkana media briefing with BBC Breakfast and BBC Radio 5Live a few weeks ago I posted my top-5 take-outs from the session. It seems to be advice worth following too as, since the briefing, I’ve managed to place a guest on the BBC Breakfast sofa (watch the amazing Brendan O’Donnell who lost 11st with Slimming World talk calories on alcohol labels) and provided another to the Radio 5Live breakfast show. Woop! The key to both of these stories was linking to the national news agenda. Here’s how it’s done: #1 Monitor the news in your industry At…
  • What is the new Facebook ‘Rooms’ app and how can brands use it?

    leighgreendog
    4 Nov 2014 | 6:42 am
    Last week Facebook launched a brand new app called Rooms. The app, which is currently only available on iPhone, allows users to create discussion rooms based around a subject of their choice and invite people to join them. Once in a room, users can post a mixture of text, photo and video content – a bit like Facebook. Engagement comes in the form of comments or room-specific ‘likes’ (that’s a ‘yum’ in food rooms or a ‘save’ in tech rooms) with images that put the iPhone’s emoticons to good use. Sadly there’s no search function in Rooms and so the only way to know that…
  • Getting your spokesperson on BBC national TV and radio

    leighgreendog
    18 Oct 2014 | 8:15 am
    Last week (ish) I attended a Gorkana media briefing with Rebecca Wearn from BBC Breakfast and Sean Farrington from BBC Radio 5 Live’s ‘Wake Up to Money’. These sorts of events are usually hosted in London, so it was great to get the chance to attend one in Manchester – yet another benefit of the BBC moving some of its operations to Salford. There were some impressive figures bandied about. BBC Breakfast attracts around 7m viewers each day and up to 15m in a typical week. And while Wake Up to Money averages a less jaw-dropping 0.5m weekly listeners, it’s recognised for…
  • Facebook’s algorithm – what is it and how has it changed in 2014?

    leighgreendog
    14 Oct 2014 | 11:28 am
    Late last month, Facebook’s ‘algorithm’ changed again. Brands the world over let out a collective groan. However, while Facebook’s newsfeed changes might be a mild irritation for those in-the-know, those who aren’t aware of the changes risk tumbling engagement levels by failing to adapt to the ever-changing environment of the world’s largest social network. Research published by Social@Oglivy suggests that brands are having to work harder than ever to reach fans without paying for adverts. In 2012 Facebook stated that brands could expect to reach 16% of their…
 
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    Zude PR | Glasgow PR | Integrity | Trust | Results | UK

  • How to Curate Content & Influence People

    Dave Sawyer
    11 Nov 2014 | 12:08 am
    I’m not a religious man. But I admire the community aspect of religion. The social binding that comes through a good priest watching over his flock. I guess that’s where the relatively new idea of “curated content” comes from. Sharing the latest and greatest thinking from around the world to create a community around your brand. In my case Zude PR…rather than God.   Curated content Curating content does not mean nicking other people’s ideas and passing them off as your own. Oh no. As I’ve blogged before, times have changed. With few exceptions,…
  • PRs Don’t Need to Know about SEO

    Dave Sawyer
    8 Oct 2014 | 11:13 pm
    Seven years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Bloggers would pick up on the news coverage. We didn’t need to bother with them, aside from whacking over a news release. We delivered brilliant exposure for the client. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s…
  • Five Essential Business Lessons I’ve Learned From Caravanning

    Dave Sawyer
    2 Oct 2014 | 8:04 am
    We have two boys: Zak, who’s six, and Jude, a rumbustious four-year-old. They’re typical youngsters, for whom everything different, or new, is an adventure. Every so often we get to take them to a caravan in a remote part of Scotland. There, they run almost wild till the fresh air does its work and steers them towards a deep sleep. Like most caravan parks, this one has its regulars. Our favourite is a retired gentleman who spends much of his time walking his dog, round and round the field in which our caravan stands. We’ve gone to “the van” twice a year for the past five and…
  • 10 Chrome Extensions U Might Find Useful as a (Glasgow PR) Startup

    Dave Sawyer
    19 Jul 2014 | 4:35 pm
    This non-hyperbolic (everyone can live without/not use a Chrome extension before they die) blog post doubles up as the second in a 10-part series of posts on why you should startup your own (in my case, PR) business. It’s relevant to anyone considering taking the plunge, but particularly those working in public relations.   I launched my own startup PR consultancy in Glasgow three months ago There’s so much that’s good about taking the plunge but the subject of this post is technology (computers, the cloud, t’internet and stuff) and how setting up your own…
  • 10 Reasons U Should Startup a (Glasgow PR) Company: Part 1

    Dave Sawyer
    24 Jun 2014 | 2:40 am
    I started my own Glasgow PR company two months ago, after five years as head of office at Weber Shandwick Glasgow. So far it’s been a blast and for anyone considering whether to take the plunge, I say “go for it”. And if you want any advice, you’ve got my number. Perhaps the biggest challenge is fitting everything in when you have a to do list stretching well past the 100 item mark. With so much to achieve and only a finite amount of time, promoting your company, which, after all, someone working in the PR industry should be pretty good at, often goes by the wayside.
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