• Most Topular Stories

  • PR Strategies to Consider: Create News When There Is None

    bridgebuzz blog
    Lucy Siegel
    12 May 2015 | 12:49 pm
    It’s not every day that you launch a new product, acquire another company or sign an important business deal. When an organization has a newsworthy announcement to make, it isn’t so difficult to get media coverage. It’s when there’s no news – nothing of interest to the media – that the going gets tough. 
  • Top Tips For A Successful PR Media Tour

    Crenshaw Communications
    Eri Mizobe
    21 May 2015 | 1:59 pm
    As PR agency professionals we rely heavily on digital communication, but face-to-face interactions like “deskside” meetings are still invaluable. A well-executed media tour, or series of one-on-one meetings with journalists, can establish genuine, long-term relationships. While the media might not become your new weekend brunch besties (although maybe down the line!), deskside visits help you and your brand stay top of mind. Here are some tips for a successful media tour. Schedule meetings smartly. Propose a few specific dates so editors can let you know right away if they’re available.
  • Top 50 PR, Marketing & Social Media Podcasters to Follow

    Cision » Featured
    Stacey Miller
    21 May 2015 | 9:54 am
    Digital multimedia has evolved yet again. We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. The medium has been growing steadily year over year, and many listeners credit their addiction to podcasting to the “intimateness of the conversations.” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. And get this: according to Edison Research, people who listen to…
  • The 4 Foundations of a Winning Issue Advocacy Campaign

    Latest Thinking
    23 Mar 2015 | 6:09 am
    “I present myself to you in a form suitable to the relationship I wish to achieve with you.” – Luigi Pirandello, (b. 1867 – d. 1936) The Nobel Prize winning playwright Luigi Pirandello was obsessed with the irony of twisting one’s image to meet unobtainable goals, only to fail tragically by not being faithful to one’s true identity. As grassroots and advocacy strategists, we too are sometimes doomed to the same fate. While you may find some merit to dressing up your policy issue to appeal to your audience, a coordinated mission-driven approach executed with discipline more often…
  • Will Tomorrow’s Teens Know Facebook?

    Social Media PR Blog Feed
    Steve Mullen
    7 May 2015 | 10:23 am
    Will tomorrow’s teens know Facebook? I had an interesting conversation with my (nearly) 13 year old daughter in the car yesterday. Her: My kids won’t know anything about Facebook. Me (after choking at the idea of my daughter having kids): Maybe not, but why do you say that? Her: It’s going to be so old by then.  It will be like MySpace is now. I mention this conversation to illustrate how fast things move.  Did you know MySpace (or Myspace, or My____ … however they’re typing it nowadays) was founded in 2003?  That’s one year after my daughter was born.
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    Brian Solis

  • The Expertise Gap is Real and Employees Need Your Attention Now

    Brian Solis
    21 May 2015 | 4:12 am
    The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are learning and the jobs companies need to hire for in an increasingly digital economy. This means that current employees possess expertise to perform jobs that are losing prominence in business while new jobs openings (or the need to create them) are becoming increasingly difficult to…
  • Working for More Than a Living

    Guest Author
    13 May 2015 | 10:02 am
    Special guest post by Tom Rath, author of Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life The concept of bringing people together in groups, tribes, or organizations is based on the fundamental premise that human beings can do more collectively than they can in isolation. Hundreds of years ago, people banded together for the sake of sharing food and shelter and keeping their family safe. The basic assumption was that the association gained by joining a group would benefit individuals and their loved ones. As a species, humans are better off together than they are apart.
  • When You Share Experiences You Help Strangers Make Decisions

    Brian Solis
    5 May 2015 | 1:16 pm
    Whether you realize it or not, when you share an experience you have, whether it’s through a post, review, video, image, rant, praise, etc., it helps a stranger make a decision about what to do next. Customers aren’t following the customer journey you designed because they’re too busy hacking it. No matter how much journey work you do, no matter how creative your marketing, no matter how responsive your website is, no matter how much technology you invest in, customers trust the experiences of others over your words aka branding and the path you’ve laid out for them.
  • Thanks Millennials! The Digital Revolution is Only Just Beginning

    Guest Author
    30 Apr 2015 | 4:15 am
      Guest post by Maddie Grant (@maddiegrant) author of the new book When Millennials Take Over,  exploring the digital mindset and the other three key capacities for recruiting, retaining and engaging Millennials Think about this: the Millennial generation is the first generation to NEVER know a workplace without the internet. The rest of us remember the time we got our first email address, or that time we were irritated because we weren’t part of the lucky few that were allowed one of the two company email addresses. Some of us might even remember how the fax machine took a bite out…
  • The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]

    Brian Solis
    28 Apr 2015 | 5:08 am
    Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice. Along the way, we also produced an effective maturity model and infographic that documented the six stages of social business transformation. This work would eventually pave the way  toward my focus on digital transformation and innovation today. Now, after all this time however, I wanted to share the official infographic from our ebook, The 7 Success Factors of Social Business Strategy. In our work, Charlene I…
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    PR News

  • To Hire or Not To Hire? Why PR Agency Support Is a Necessity, Not a Luxury

    Grace Leong
    21 May 2015 | 8:24 am
    PR agency support is vital for forward-thinking businesses, providing an external solution for just about every communications need. | MORE »The post To Hire or Not To Hire? Why PR Agency Support Is a Necessity, Not a Luxury appeared first on PR News.
  • A Day in the Life of PR: Win a $500 AmEx Gift Card

    Richard Brownell
    21 May 2015 | 7:51 am
    Send us a 90-second clip of a Day in the Life of your PR team and you may win a $500 AmEx gift card.  | MORE »The post A Day in the Life of PR: Win a $500 AmEx Gift Card appeared first on PR News.
  • 4 Ways to Speak the C-Suite’s Language When Proving PR’s Value

    Steve Goldstein
    21 May 2015 | 7:48 am
    In a preview of his Digital PR Conference presentation, Cision's Brandon Andersen offers tips to help PR pros prove to the C-suite the business value of their work. | MORE »The post 4 Ways to Speak the C-Suite’s Language When Proving PR’s Value appeared first on PR News.
  • PR Lessons from David Letterman

    Matthew Schwartz
    20 May 2015 | 10:40 am
    It’s the end of an era. Early Thursday morning David Letterman signs off as host of CBS’ “Late Show” after a 33-year-run on late night TV  (including 10 years as host of “Late Night With David Letterman” on NBC). Whether introducing America to “Stupid Pet Tricks,” swimming in a large vat of breakfast cereal or […] | MORE »The post PR Lessons from David Letterman appeared first on PR News.
  • How B2B Companies Are Converting Data Into Content

    Matthew Schwartz
    20 May 2015 | 9:00 am
    B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how … | MORE »The post How B2B Companies Are Converting Data Into Content appeared first on PR News.
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    PR News

  • To Hire or Not To Hire? Why PR Agency Support Is a Necessity, Not a Luxury

    Grace Leong
    21 May 2015 | 8:24 am
    PR agency support is vital for forward-thinking businesses, providing an external solution for just about every communications need. | MORE »The post To Hire or Not To Hire? Why PR Agency Support Is a Necessity, Not a Luxury appeared first on PR News.
  • A Day in the Life of PR: Win a $500 AmEx Gift Card

    Richard Brownell
    21 May 2015 | 7:51 am
    Send us a 90-second clip of a Day in the Life of your PR team and you may win a $500 AmEx gift card.  | MORE »The post A Day in the Life of PR: Win a $500 AmEx Gift Card appeared first on PR News.
  • 4 Ways to Speak the C-Suite’s Language When Proving PR’s Value

    Steve Goldstein
    21 May 2015 | 7:48 am
    In a preview of his Digital PR Conference presentation, Cision's Brandon Andersen offers tips to help PR pros prove to the C-suite the business value of their work. | MORE »The post 4 Ways to Speak the C-Suite’s Language When Proving PR’s Value appeared first on PR News.
  • PR Lessons from David Letterman

    Matthew Schwartz
    20 May 2015 | 10:40 am
    It’s the end of an era. Early Thursday morning David Letterman signs off as host of CBS’ “Late Show” after a 33-year-run on late night TV  (including 10 years as host of “Late Night With David Letterman” on NBC). Whether introducing America to “Stupid Pet Tricks,” swimming in a large vat of breakfast cereal or […] | MORE »The post PR Lessons from David Letterman appeared first on PR News.
  • How B2B Companies Are Converting Data Into Content

    Matthew Schwartz
    20 May 2015 | 9:00 am
    B2B companies often get a bad rap for not taking full advantage of their data to create compelling content. But while they may not be as far as along as their consumer counterparts in how … | MORE »The post How B2B Companies Are Converting Data Into Content appeared first on PR News.
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  • Join our webinar Pharma In Social: How To Succeed

    21 May 2015 | 8:59 am
    Join this webinar to learn how pharma companies can drive business value from engaging in social media. The fast-moving pace of social media, and the powerful amplifying effect that it can have on perceptions about a brand, means that even for the bravest of businesses it can be a daunting space. And for pharma companies the added regulatory boundaries and compliance constraints do not always go hand-in-hand with the norms of social media. But that is no reason to stay away from the game. While there is evidence of ‘social anxiety’ across the global pharma industry, many organisations…
  • Getting Social @ Ogilvy with Thierry Soubestre, Page Karma

    20 May 2015 | 11:22 am
    Data has always been important for brands to better understand consumers and target messages. With the amount of data collected through social networking sites – what they do, things they like, causes they defend, what they buy, and the list goes on - understanding how to cut and analyze the data to derive consumer insights can be daunting task. Our partner agency Page Karma is a leader in this space, offering solutions to help brands better understand consumers and optimize communications strategies. We spoke with Thierry Soubestre, General Director at Page Karma, to learn more about…
  • Excitement and Controversy Over Facebook Instant Articles

    15 May 2015 | 12:37 pm
    With Facebook’s announcement of Instant Articles this week comes excitement and controversy. While the update boasts an improved user experience with faster, richer content, for some there is worry that publishers will lose control of their content creation and distribution. Only time will tell the legitimacy of these claims and concerns, but one thing for certain is that Instant Articles will change the way content is consumed on the platform. And while Instant Articles is currently limited to nine partner publishers, it’s important for brands to understand how the update changes…
  • Mobilegeddon and Adapting to a Mobile-Centric Consumer Base

    14 May 2015 | 1:44 pm
    A few weeks ago, Mobilegeddon was the cause of much panic. Google’s update to its mobile search algorithm had many worried that the change would affect their website searchability, bringing about lasting effects on their businesses. Now that the change has taken place and the initial excitement has passed, we took a look at the opportunities the updates present for brands in the longer term.   Social@Ogilvy Briefing: Mobilegeddon…or is it? from Social@Ogilvy What impact, if any, has Mobilegeddon had on your website? Tell us in the comments below.
  • How to Test Social Data Accuracy: Self-Reported Data vs. Third-Party Data

    13 May 2015 | 1:04 pm
    In an increasingly more sophisticated paid social environment, where targeting criteria grow with every day though still coming from self-reported data, the need to focus on measuring performance based on audience quality and not purely based on quantitative metrics becomes imperative. As a result the question of using self-reported social data vs. third-party data becomes key to delivering quality AND quantity. The second question that comes out of this need for looking at performance outside the social vanity metrics of new followers or people who saw a social post, is the accuracy of…
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    A PR Guy's Musings - Stuart Bruce

  • PRstack book of tools and tips for modern PR practice

    Stuart Bruce
    20 May 2015 | 11:01 pm
    My #PRstack: A practical guide to modern PR tools and workflow is a new crowd-sourced ebook published today. It has 19 chapters, each by a different contributor, detailing tips and tools you can use for different areas of public relations practice and activity. Some chapters use multiple tools so it explains how to use more than 40 different tools to improve how you do different public relations activity and tasks. It covers everything from SEO and improving writing to influencer identification and content curation. My contribution is a chapter on how PR professionals can distribute and…
  • Back to the Future of Comms and the Marketing Leaders’ Masterclass

    Stuart Bruce
    16 Apr 2015 | 3:42 am
    Just a quick alert to two fantastic PR and marketing events that I’m speaking at later this month: Marketing Leaders’ Masterclass | 21 April | Leeds A rare opportunity for me to do something in Leeds. The Marketing Leaders’ Masterclass has been put together by John McCambley and is being attended by some of the top PR and marketing professionals from across the north of England from companies such as Superdry, Asda, Morrisons, Irwin Mitchell, Premier Farnell, Cooperative Group, Shop Direct, Victoria Plumb, Wilko and Provident Financial. It’s being hosted at the…
  • Trust Me, PR is dead – long live public relations

    Stuart Bruce
    19 Mar 2015 | 9:11 am
    Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a co-founder of Jackie Cooper PR and former EMEA CEO of Edelman should bite the hand that’s fed him (and them!) Having read and enjoyed the book I can let you into a little secret that not many of the numerous reviews have revealed. The book isn’t really that much about PR. In fact it is far more interesting. It’s a broader analysis and dissection of society, politics, business and even the economy as it is today. Much of the…
  • My CIPR CPD (continuous professional development) goals for 2015

    Stuart Bruce
    18 Mar 2015 | 4:21 am
    Today is the first day of the new recording cycle for Chartered Institute of Public Relations (CIPR) continuous professional development (CPD) points Earlier this year I recorded my points in much the same way as I’ve done in previous years. A last minute look through the list on the CIPR websites to see what I’d done that I could get points for. I detailed my experience here and was delighted that my blog post encouraged several other CIPR members to record their CPD points as well. This year I’ve resolved to do it differently and am going to try and plan out in advance…
  • PR – the public relations profession – being a member, joining in and taking part

    Stuart Bruce
    16 Mar 2015 | 8:50 am
    I’ve been a member of the Chartered Institute of Public Relations (CIPR) since I was a student (long before it added the chartered to its name). When I ran a PR consultancy I ensured it joined the Public Relations Consultants Association (PRCA) and late last year I joined it as an individual member. I’ve recently been having online and offline conversations with various colleagues about the value of joining professional and trade associations and several have been trying to persuade me to join their organisation. It would be easy, but too expensive, to join them all. But which…
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    CustomScoop's Media Bullseye

  • 54 Communications and Public Relations Jobs Available Now

    Jen Couture
    19 May 2015 | 8:25 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Marketing Coordinator with Tuck School of Business, Dartmouth College, Hanover, NH Supervisory Public Affairs Specialist (Job ID: FDA-OC-DE- 15-1400206GK), Food & Drug Administration, Silver Spring, MD – apply by May 22 Development &…
  • 68 Communications and Public Relations Jobs Available Now

    Jen Couture
    12 May 2015 | 3:20 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Support Technician, Marketing & Public Relations, City of Norfolk Cultural Facilities, Arts & Entertainment Department, Norfolk, VA – apply by Jun. 1 Communications Manager with DoD Africa Center (Job ID: NDU-15-36-1379198), Defense…
  • 72 Communications and Public Relations Jobs Available Now

    Jen Couture
    5 May 2015 | 7:02 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Manager of Web Systems, American University, Washington, DC Program Coordinator with Int’l Peace & Conflict Resolution Program, American University, Washington, DC Alumni Programs Assistant, American University, Washington, DC Public…
  • 61 Communications and Public Relations Jobs Available Now

    Jen Couture
    28 Apr 2015 | 5:05 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Public Information Officer, City of Federal Way, Federal Way, WA Marketing/Social Media Program Assistant, City of Renton, Renton, WA Communications Specialist, Fairfax County Dept. of Transportation, Fairfax, VA – apply by May 1 Business…
  • 82 Communications and Public Relations Jobs Available Now

    Jen Couture
    21 Apr 2015 | 3:17 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Public Relations Coordinator, Law School, American University, Washington, DC Program Coordinator with Int’l Peace & Conflict Resolution Program, American University, Washington, DC Production Coordinator for WAMU’s Bluegrass Country,…
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    Social Media PR Blog Feed

  • Will Tomorrow’s Teens Know Facebook?

    Steve Mullen
    7 May 2015 | 10:23 am
    Will tomorrow’s teens know Facebook? I had an interesting conversation with my (nearly) 13 year old daughter in the car yesterday. Her: My kids won’t know anything about Facebook. Me (after choking at the idea of my daughter having kids): Maybe not, but why do you say that? Her: It’s going to be so old by then.  It will be like MySpace is now. I mention this conversation to illustrate how fast things move.  Did you know MySpace (or Myspace, or My____ … however they’re typing it nowadays) was founded in 2003?  That’s one year after my daughter was born.
  • Facebook Ad Dollars More Important Than Ever

    Steve Mullen
    23 Apr 2015 | 12:20 pm
    Ever since becoming a publicly traded company (and thus being more focused on the bottom line) Facebook has been pushing brands more and more toward what is now becoming inevitable — you have to spend at least a little advertising money to get your message to your audience on the social media giant. Facebook announced today more changes to the formula it uses to create its news feed.  The news feed is the first thing you see when you log into the site, and includes a mix of updates from your friends, paid advertising, and content from pages and groups that you’ve…
  • Expect to Lose Some “Likes” Soon

    Steve Mullen
    6 Mar 2015 | 8:00 am
    If you manage a Facebook Page and pay at least a little attention to how many “likes” you have, expect to see your numbers going down in the coming weeks. Facebook announced that they’ll be doing an “audit” of the social media site, and removing “likes” that come from people whose accounts have been voluntarily deactivated or have been memorialized.  Here’s the reason, according to the Facebook blog post published yesterday: There are two primary benefits to removing voluntarily deactivated and memorialized Facebook accounts from Pages’ like…
  • Facebook Page Changes Will Force Move to More Quality Content

    Steve Mullen
    18 Nov 2014 | 12:13 pm
    Social Media Managers for brands across the world are evaluating their strategies right now, as Facebook recently dropped a bomb that will change how some are doing business on the world’s largest social media site. The move, which was posted on Facebook’s news blog, will cut some social media marketers off at the knees, and will force all of us who manage business Facebook pages to pause before posting.  In that blog post, we are told that Facebook will make sure fewer people see the following types of posts: Posts that solely push people to buy a product or install an app…
  • EndGame PR Helps Launch New Behavior Analysis Website

    Steve Mullen
    17 Oct 2014 | 6:51 am
    EndGame PR is happy to announce the completion and launch of an all new website for the Virginia Association for Behavior Analysis (VABA). The organization’s mission is to promote and support the practice, research and dissemination of behavior analysis throughout the Commonwealth of Virginia. Until recently, however, its website was not up to snuff. EndGame PR built a dynamic new home on the web for VABA, which includes a member’s only section, a membership management module, the ability to collect dues from members, a jobs page, a rotating banner on the front page, a news blog…
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    Online Public Relations Thoughts

  • Propaganda

    Jim Horton
    21 May 2015 | 5:23 am
    Osama Bin Laden understood the value of propaganda.  That is why until the end of his life he urged Al Qaeda to continue to attack US targets.  The value of showing US weakness was greater than capturing a city or territory in the Middle East.  The US has been the leader in trying to rid the world of terrorists, and to show that it could not through spectacular assaults was success.  It would provide terrorists with the hope that they could win in the end.  It would demoralize Americans and their allies.  It might convince the US to leave the Middle East as the…
  • Disruption

    Jim Horton
    20 May 2015 | 5:23 am
    Ride-sharing services, such as Uber, are causing a collapse in the taxi medallion market.  It's about time, and publicity about medallion holders being hurt is expected.  The dirty secret of medallions is that they forced artificial scarcity.  That caused the price of owning one to rise out of reach of almost all taxi drivers.  Medallions were going for a million each in New York City not long ago.  A driver working 14 hours a day, seven days a week for the rest of his life still couldn't afford to own one.  The original idea for shields was to regulate…
  • Short-sightedness

    Jim Horton
    19 May 2015 | 4:36 am
    Apparently the police warned the manager of a Waco, TX restaurant about having rival motorcycle gangs on the premises.  The ensuing rumble left nine dead and a state of chaos the police had to break up.  Now, 170 bikers are charged with capital murder and the restaurant is shut for the time being.  One wonders what the restaurant manager was thinking.  It couldn't have been good for public relations to have swaggering gang members downing beers among regular customers.  The ensuing melee was a mortal danger to diners who are unlikely to return.  There is a chance…
  • Credibility

    Jim Horton
    18 May 2015 | 6:29 am
    Appearances lend to or subtract from credibility.  That is why this ABC anchor is in trouble.  He should have known that by donating to the Clinton charity he was compromising the perception of objectivity that reporters try to maintain.  He also should have known that failure to disclose the significant sums was putting himself in the crosshairs of the Republican Party's wrath.  So, what does he do now?  ABC says that it stands by him, but by his own admission, he can't report on Republican candidates during this campaign season.  How could such an intelligent…
  • Fact Checking

    Jim Horton
    15 May 2015 | 4:51 am
    Leave it to political campaigns to turn fact checking into a weapon.  And when the fact checking doesn't go their way, they make up facts to use in TV advertising.  Political campaigners are often people who believe the end justifies the means.  That politicians go along with them says something about the moral rectitude of candidates.  Fact checking should be non-partisan and a tool to get to truth.  It has turned into a cudgel to hammer opponents.  Perversion of purpose makes it unreliable and voters should be wary of claims.  Yet, campaigners will…
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  • Honored to Be a Two Time IMEX Meeting and Events Speaker

    Barbara Rozgonyi
    5 May 2015 | 5:14 am
    I am SO excited to be traveling to Frankfurt to speak at IMEX on May 20 and 21! This will be my second time in Germany and my second time speaking at an IMEX event. Are you going? Check out my IMEX... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Brave Personal Branding Workshop in Chicago

    Barbara Rozgonyi
    13 Apr 2015 | 12:44 pm
    Ever wished you had a personal brand that stands out, but didn’t think you had the experience or the connections to be sought out? Yes? Consider this your invitation to join me on April 20 for a free... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • WIRED Branding and Social Media Training Courses

    Barbara Rozgonyi
    13 Mar 2015 | 8:56 am
    What do you need to know about to be more successful? Looking for the knowledge you need to escape from overwhelm and confusion that comes with managing marketing today? You’re in the right... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Digital Branding and Marketing Success Plans

    Barbara Rozgonyi
    12 Mar 2015 | 2:32 pm
    Ever wished you could wave a magic wand and get your marketing to work better and faster, but you didn’t think you had the know how you need to get to the next level? Your wish is granted!... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Facebook, Twitter and Pinterest Tips for Bloggers via #BAMC15

    Barbara Rozgonyi
    10 Mar 2015 | 3:32 pm
    There’s something about a conference called BAM that makes you want to go there. And, go there I did. In addition to escaping Chicago’s cold weather, I was looking forward to reconnecting... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Holtz Communications + Technology | Blog

  • A new home and a new look for the FIR Podcast Network
    18 May 2015 | 8:18 am
    When we introduced For Immediate Release on January 5, 2005, we had no idea we’d still be podcasting more than a decade later. We didn’t know what the state of podcasting would be, that the scope of FIR would expand, or that podcast networks would be a thing. When we started, we just needed a website for show notes and a home for our audio files. Ten years later, we’re still here, with exactly the same website we started with. While our website hasn’t changed, though, everything else has. FIR is evolving into a podcast network, already home to The Hobson & Holtz…
  • The Hobson & Holtz Report #808: How digital leaders outperform their peers
    18 May 2015 | 8:09 am
    Intro: New FIR website goes live (and a hint of more to come), FIR’s new Pinterest account – and a board for sharing books for young communicators; Quick News: How T-Mobile blew $200K on a campaign against Verizon, Domino’s to roll out tweet-a-pizza in the US, the town in Spain that runs on Twitter, gay-themed traffic lights get Vienna in the mood for the Eurovision Song Contest; the Media Monitoring Minute with CustomScoop; News That Fits: How digital leaders outperform their peers; Michael Netzley’s Asia Report: Singapore’s media authorities enforce new internet content provider…
  • Friday Wrap #153: Policy problems, Instant Articles, VR in retail, and video, video, video
    15 May 2015 | 7:45 am
    A special note on this week’s wrap photo. That adorable newborn wrapped up in a hospital blanket? That’s my granddaughter, Madeleine Ann Holtz, born yesterday. Now, on to business: The Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow.
  • Why advertising should remain a key part of your communications mix
    14 May 2015 | 4:29 pm
    Advertising is dead. It’s a popular sentiment. Search Google for the phrase and you’ll find close to 95,000 results, signifying widespread agreement with the notion. Surveys consistently show that few people trust advertising. Even measuring an ad’s effectiveness can be notoriously hard, since connecting a TV spot or a banner ad to an actual sale is next to impossible. Add to all this the research that reveals people increasingly make purchase decisions based on reviews and recommendations—often delivered via social media—and it’s easy to believe that…
  • The Hobson & Holtz Report - Podcast #807: May 11, 2015
    11 May 2015 | 1:33 pm
    Intro: Boston experiences, ‘Geeks Bearing Gifts’ book review is up, Harry Hawk interview with Clammr CEO Parviz Parvizi is coming; Quick News: There’s nothing fair about fair use at Soundcloud, forgotten wonders of the digital world: Second Life, new data on native advertising’s disclosure issues, more than one million click “I’m a voter” button on Facebook as opinion polls suffer major credibility crisis in UK general election; the Media Monitoring Minute with CustomScoop; News That Fits: Every company is a media company, part 32,556: Uber looks for…
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    Denver PR Blog

  • Great Moments in Sports Marketing

    Jeremy Story
    8 May 2015 | 2:11 pm
    The NBA’s Cleveland Cavaliers inexplicably showed this video making light of domestic abuse at their recent home game against the Chicago Bulls. I presume there are now a couple dozen positions open in the Cavs’ marketing department.
  • CSG, CSU Big Winners at 2015 PRSA Colorado Gold Picks

    Jeremy Story
    8 May 2015 | 11:45 am
    Communications Strategy Group, JKD & Company, Cutter Communications, and Mulligan & Co. were the big agency winners at last night’s PRSA Colorado Gold Picks awards event. Using the proprietary and highly sophisticated Denver PR Blog formula to determine which agencies fared best (two points for a gold, one point for a silver, two additional points for the Grand Gold Pick/Small Practice/Nonprofit Best in Show awards), the results are: 1. CSG | PR (14 points) – Seven gold 2. JKD & Company (12 points) – Two Grand Gold Picks, Small Practice Award 3. Cutter (9 points) –…
  • GroundFloor Media Adds Earth Balance as Client

    Jeremy Story
    30 Apr 2015 | 2:52 pm
    GroundFloor Media has added Earth Balance as a client. Earth Balance makes a variety of plant-based, vegan products such as buttery spreads, nut butters and snacks. GFM recently helped Earth Balance announce its Responsible Palm Oil Commitment and is developing an ongoing national media relations campaign designed to raise awareness of the benefits of choosing a plant-based and dairy-free approach to eating.
  • Bud Light Backpedals from ‘Rapey’ Beer Bottle Slogan

    Jeremy Story
    28 Apr 2015 | 5:03 pm
    Bud Light is playing defense today after its #UpForWhatever labels “evoked concerns about alcohol-fueled rape culture.”
  • Denver PR Jobs

    Jeremy Story
    28 Apr 2015 | 10:32 am
    Among those hiring this week are Adams County School District 14, Allstate Insurance, Arapahoe Library District, Catapult PR-IR, CH2M HILL, City and County of Broomfield (internship), City of Boulder, Colorado Department of Law/Attorney General’s Office, Colorado Energy Office, Communications Strategy Group (internship), Consulate General of Canada in Denver, Finish Line, High Line Partners Conservancy, MedSynergies, Oracle, Swingle, The Colorado Health Foundation, The National Coalition Against Domestic Violence, United Power Inc., University of Colorado and Zayo…
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    Shonali Burke Consulting, Inc.

  • 3 Smart Thought Leadership Tips for Entrepreneurs

    Guest Contributor
    20 May 2015 | 5:00 am
    Guest Post by Molly Borchers Here’s a harsh truth: anyone who tells you “build it and they will come” is full of crap. Sorry, Field of Dreams. You can build the next Uber, Tinder, or [insert hot, IPO-bound startup here] and it won’t matter if no one knows you exist. I’m not saying anything new here. But for many entrepreneurs, promoting their business is easier said than done. Public relations is one of the most powerful (and cost effective) ways to put new businesses on the map. However, if you’re not an experienced publicist, pitching media can feel a little like throwing…
  • Monday Roundup: Building Thought Leadership

    Shonali Burke
    18 May 2015 | 5:00 am
    Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). But who exactly are “thought leaders” and why is this so important? Thought leaders are not only the go-to people in their industry, but those who move and inspire others in their field. Becoming a recognized thought leader can attract new business, boost sales, and make you indispensable to your client base. Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago,…
  • My Oscar Moment: the 2015 Matrix Awards

    Shonali Burke
    15 May 2015 | 5:00 am
    This past Wednesday I received what is possibly the greatest honor of my career to date: the Association of Women in Communication, D.C. Chapter, presented me with the 2015 Matrix Award. I learned of this a few months ago, and I was absolutely blown away. I feel as if I won the Oscar for PR, and here’s why: of all the many awards you can receive, this is one of the few, if not the only one, that you cannot apply for, or be nominated for. So it is literally peer recognition of the highest degree. To me, this is the most meaningful, humbling recognition of all: that my colleagues and…
  • Five Observations Gained from Starting an Online Community

    Daniel Cohen
    13 May 2015 | 5:00 am
    Hey there, #WUL. Long time no see! I’ve been a bit busy lately, and the reason I have been so busy serves as the inspiration for this post. In October of last year, I launched an online community called Agree, Disagree, or Qualify. Agree, Disagree, or Qualify (ADQ) is a closed group for open minds dedicated to rigorously testing claims in concert with the values of free expression, eager education, and utmost respect. Members can post any claim – a declarative statement – and other members agree, disagree, or qualify the statement. Building an online community doesn’t…
  • Mother’s Day Gift Ideas: #thoughtfulgifting

    Shonali Burke
    8 May 2015 | 5:00 am
    No matter how old we are, I think we’re all momma’s girls (and boys) at heart. And when thousands of miles separate you, I’m really grateful for the technology that allows me to stay close to my own momma. Between recovery and traveling to Portland yesterday (I know! I just had surgery last week!), it’s been pretty hectic for me. I thought about trying to write something connected to Deflategate, but a) it would have been a stretch, and b) I really don’t care about Tom Brady. After Kirk’s terrific post on thought leadership day before yesterday, you would…
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • PR Links of the Day - 5-21-2015

    21 May 2015 | 1:30 pm
    Tech The top 9 digital trends to know right now (M. Fouhy & A. Branch)  IR How an investor awareness campaign can implicate securities laws (IR... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Children's Place Dons Sard in Proxy Fight

    21 May 2015 | 12:48 pm
    Kids clothing retailer The Children's Place is leaning on Sard Verbinnen & Co. for PR counsel as it works to placate an insurgent group of activist investor-shareholders gunning for two board... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Chelsea Clinton Wows Internet Week

    21 May 2015 | 12:14 pm
    Chelsea Clinton addressed Internet Week today in New York, updating the audience on the role played by technology to help women and girls strive for full participation in the 21st Century. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Ex-Lucasfilm Comms Chief to Virtual Reality Developer Jaunt

    21 May 2015 | 10:54 am
    Miles Perkins, former head of corporate communications for Lucasfilm, has moved to virtual reality company Jaunt as VP of marketing communications. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Blog: Tampa Bay Lightning PR Chief Defends Icing Ranger Fans

    21 May 2015 | 10:16 am
    The Tampa Bay Lightning National Hockey League team ought to be based in Orlando because of the team's Mickey Mouse policy of banning sale of tickets to fans rooting for opposing teams [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    RushPRnews - Newswire & Global Press Release Distribution

  • Nostra Products - New Chalkboard Decor

    18 May 2015 | 7:56 am
    Nostra Products introduces a new product! Chalkboard decor for multi-purpose use is now available. Multi purpose product. 200 cm roll, can be cut in parts for use in more than one place. Easy removal - does not leave a trace on the wall. Cutting grid lines in the back for straight cuts. Can be repositioned. 5 pcs of chalks included - 2 white - 1 blue - 1 red - 1 yellow New amazing product on sale on Amazon! - Only $11.99 for a few days only! Set free your creative side and play with this multi purpose chalkboard wall decal. The length is 200 cm so you have the possibility to cut it into…
  • Little Free Library® Announces Worldwide Book Drive for Children's and Young Adult Books At Its 25,000 Locations

    13 May 2015 | 1:06 pm
    To mark its third anniversary as a non-profit organization on Saturday, May 16, 2015, Little Free Library® invites the public to partipate in the Worldwide Little Free Library Book Drive by donating new or gently-used children's, teen and young adult books to their neighborhood Little Free Library book exchanges. Children's, teen and young adult books are always in high demand and year-round donations are encouraged. This book drive will help Little Free Library stewards provide books for kids to read as summer vacation approaches. Teachers believe Little Free Libraries can help curb the…
  • AirBnB of food has arrived to London

    13 May 2015 | 8:44 am
    - TRYMYKITCHEN.COM  BRINGS UNIQUE FOOD CONCEPT TO LONDON AND INVITES CULINARY ENTHUSIASTS TO “FIND A FOOD EXPERIENCE”   Not just about “dining at someone else’s home,” intriguing online approach allows foodie types to enjoy a good value-for-money experience along with authentic food in different settings .  –  Positioned as “the world’s leading website for connecting like-minded people over an authentic food experience” – whether in a restaurant or as a guest in someone’s home – is a…
  • GreenRoad Technologies secures $26 million in growth funding

    13 May 2015 | 3:36 am
    Latest Investment Round Led by Israel Growth Partners (IGP) and Includes Existing Investors GreenRoad, a leading SaaS driver behavior and fleet performance service provider, today announced that it has raised $26 million in growth capital. The investment round was led by Israel Growth Partners with participation from existing investors Amadeus Capital Partners, Benchmark Capital, DAG Ventures, Generation Investment Management and Virgin Green Fund. IGP General Partner Haim Shani has joined the GreenRoad Board of Directors.  GreenRoad provides fleet businesses a single, comprehensive…
  • They Tell Their Story at the 32nd Annual McDonald’s Gospelfest and Competition

    13 May 2015 | 3:34 am
    Star-Studded Event at The Prudential Center, Newark New Jersey Gospel at its best was the story told by McDonald’s New York Metro Area Restaurants on Saturday, May 9, 2015.  The 32nd Annual McDonald’s Gospelfest and Competition is a noteworthy gospel concert that returns every year to The Prudential Center located in heart of Newark, NJ, since 2008.  Emmy Award Winning, A. Curtis Farrow, delivers spirit-filled inspiration and joy in One Night on One Stage for all, not just Mother’s.  The McDonald’s Gospelfest originated in 1983 under the McDonald’s…
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    Shankman Blog

  • Lessons About Cynical Facebook Followers, Raising the Bar, and LensCrafters

    14 May 2015 | 11:31 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?So I’m halfway to LaGuardia Airport yesterday, when I look out at a street sign to see where I was, and realize I can’t read it. That means one thing - Idiot-Peter left his glasses at home. My backup suitcase pair was on my counter in my apartment. Yes. I know that defeats the purpose of having a backup suitcase pair. Shut up. Anyhow, it’s too late to go back to my apartment, so I figure everything will be fuzzy for the next 24 hours, until I get home. As I was waiting for my flight, on a whim, sent…
  • What A Boss Can Learn From a Bird (Alternate title: Goodbye, Meagan...)

    30 Apr 2015 | 3:03 pm
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Whenever I mention to someone that my assistant has been with me since 2008, I often get a surprised look. In today's world, it's rare for someone to have an assistant for more than a few years before they move on. Hiring someone in their mid-20s and having them seven years later isn't common, I guess. As most of you know, Meagan Walker has been my trusted right hand since August of 2008, and I'm sure I wouldn't be anywhere near as successful as I am had she not been in my corner all…
  • Are You A One-Trick Pony? That's the Kiss of Death

    28 Apr 2015 | 5:24 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Ever hear the term "one trick pony? It's probably one of the worst labels you can have. It means you have just one skill. You're boring. You rant over and over about the same thing, never to grow, never to be any better than you currently are. The phrase actually comes from a fun story about a circus. Around the mid-1800s there was one particularly disastrous show by The Cuffling Cousins Circus. It is said that they had an appallingly dull act involving a pony that knew no tricks apart from…
  • How I've Hacked My Life to Use My ADHD to My Advantage (Part 1)

    7 Apr 2015 | 9:13 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Welcome to the first in a multi-part blog series on my relationship with ADHD, how I handle it, my tricks, and hacks, and what does and doesn't work for me when dealing with this often confusing, usually misunderstood disease. First off, let's understand a few things. Not everyone has ADHD. You don't "have ADHD" because you can't find your car keys, or because the spreadsheet you have to finish for work isn't exciting. "ADHD MOMENTS DON'T" FREAKING EXIST. You don't…
  • Would You Lose a Customer over Seven Cents?

    30 Mar 2015 | 7:45 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?There's a deli across from my office, on 6th Avenue between 29th Street and 30th Street. It's one of five delis within a one block radius of my office, and it just happened to be the first one I bought from the day I moved in, and I stuck with it. Today, I went in for a usual order: Roast beef,  American cheese, lettuce, tomato, mustard, on a roll. I grabbed a soda on my way to the counter. Opening my wallet, I realized that I hadn't stopped by the bank recently. (I'm using cash less and…
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    Ries' Pieces

  • What can a red nose do?

    19 May 2015 | 1:34 pm
    What can a red nose do? It can build a brand. A red nose is the visual hammer for Red Nose Day, a campaign started in the U.K. and has now moved into America. The Red Nose Day fund is a program of Comic Relief, a non-profit that raises money for children living in poverty. Hundreds of charities do similar work, but most don’t become as well-known or raise as much money. The difference? A visual hammer that drives the brand into the mind. It might be a simple or silly thing like a pink ribbon, a yellow bracelet or a red nose. Three visuals that have built powerful, relatively-new non-profit…
  • HP splits into a circle and a rectangle? Oh my.

    23 Apr 2015 | 7:10 am
        Hewlett-Packard is breaking up. It plans to split into two companies, separating its computer and printer businesses from its faster-growing corporate hardware and services operations.     The computer and printer businesses would be known as “HP Inc.” and the corporate hardware and services businesses as “Hewlett Packard Enterprise.”     Are more-focused companies a good idea? You bet. Each will have more independence and flexibility to prosper in the fast-paced technology world we live in.
  • Political Branding - 2016 Preview

    15 Apr 2015 | 11:52 am
    Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election Day. Not an easy task in a country as large and diverse as America. Too narrow a focus and you won’t get a majority vote. A narrow focus builds a brand, but a wide base wins the election. The task is huge. Even the iPhone doesn’t have a 51% share of the smartphone market in the U.S. The key to winning an election is to find a key issue narrow enough to stand for something but broad enough to be appeal to several constituencies. George H. Bush – “No new…
  • Hashtag Branding - How to not get burned

    19 Mar 2015 | 11:53 am
    Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online with tweets, hashtags and likes. It used to be that the major media outlets controlled the conversation. Today, consumers via social media have the power to start, join or change the conversation. The media covers the buzz instead of creating it. As a result, companies are trying harder than ever to encourage consumers to start conversations online with hashtag campaigns. The hope is for a viral success that will reflect positively on the brand. That is…
  • Super Bowl 2015

    2 Feb 2015 | 1:04 pm
    There was a lot of action on the field during this year’s Super Bowl including a spectacular ending. There wasn't as much action in the ads since most of them took a thoughtful, serious, sentimental approach this year. We saw fewer special effects, sexy girls and kicks to the crotch. And the few that took that route fell flat. What did score big is what always scores big. Ads from brands that own strong positions in the mind, that dominate categories and that hammer us with a familiar theme and visual in a new and entertaining way.   Consistency Works Budweiser…
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    Voce Communications

  • Voce Student Weekly Reading 5/19: Ways to Bolster PR Outreach, New Facebook Features & More

    Stephanie Boggs
    19 May 2015 | 12:30 pm
    Social Media Exclusive: 7 Facebook Events Features Coming This Year and Beyond “Although the team hasn’t begun experimenting with solutions yet –- and Facebook says a solution wouldn’t arrive until next year, at earliest -– Koolwal suggested one scenario whereby users would still be able to invite a friend by entering their email address. That friend would receive an email enabling them to RSVP without requiring them to actually create a Facebook account.” Voce Insight – Facebook continues to tweak their offerings in order to provide users with the best possible experience.
  • Viral Sameness Waters Down the Media World

    Chris Thilk
    19 May 2015 | 10:00 am
    New on the PNConnect blog is a post about “viral sameness,” that phenomenon where you see dozens of media brands covering the same story – sometimes serious, sometimes funny, sometimes ridiculous – not because of the inherent newsworthiness of the story but because everyone else is and they don’t dare lose out on whatever traffic search and social might send their way. If you follow many news sites on social media, you may have noticed a numbing trend over the past few years. Every site shares the same stories, often with identical angles. Time will cover the…
  • Voce Student Weekly Reading 5/13: Social Media Profile Designs, Career Tips for College Seniors & More

    Anjani Patel
    13 May 2015 | 12:30 pm
    Social Media Buzzfeed and Twitter seek to turbo-charge content marketing “Content marketing and social media sharing are trends that have become cemented in the day-to-day lives of brand managers, but that doesn’t mean they won’t evolve. Two recent announcements seek to make the processes more effective for the growing number of PR, marketing and social media pros moving to online campaigns.” Voce Insight – Perhaps not all clients will need the granularity that something like Buzzfeed’s Pound provides. However, social media teams should always have a solid way to measure…
  • How Beca Mueller Gets Things Done

    Chris Thilk
    6 May 2015 | 7:30 am
    Voce’s own Beca Mueller, she of the Star Wars fandom and amazing content strategy leadership, was put in the spotlight as part of PNConnect’s ongoing “On Workflow” series. See how Beca manages to-do lists, encourages her teams to think differently about their jobs and more right here. About the AuthorChris Thilk works on the Client Services team, part of Voce Connect, developing and executing social media strategy. You can follow him at @christhilk on Twitter.
  • Voce Student Weekly Reading 5/5: How to Craft the Perfect LinkedIn Summary, Skills Great PR Pros Possess & More

    Sean Lenehan
    5 May 2015 | 12:30 pm
    Social Media How to Write a Perfect LinkedIn Summary “The summary section requires brevity and critical thinking. You must boil down your essence to a tight few lines that people will remember.” Voce Insight – The summary section on LinkedIn is basically an online version of your elevator speech. It’s the first impression that people will get when they visit your profile. Make sure it’s short and sweet, but still fully conveys what you do and what you can offer. Everything You Need to Know to Set Up Your First Twitter Chat “Before you start thinking about the what, when, who,…
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    PRNewser Feed

  • Airline Safety Videos Are Just Marketing Clips Now

    Tonya Garcia
    21 May 2015 | 3:57 pm
    Be honest. When was the last time you listened to an in-flight safety video? Or even to the flight attendant standing steps away from you trying to explain how you would save your own life in the event of an emergency? Nope. We’ve heard it all before. We know all about putting the mask on our own faces before putting it on a child’s. The seat’s a floatation device. We got it. It’s much more important that we check one last email before we’re forced to put away our devices. So now we get safety videos that have high production value, some valuable safety…
  • Spin the Agencies of Record

    Patrick Coffee
    21 May 2015 | 2:36 pm
    Weber Shandwick will be the digital AOR for McCormick Canada, or “the largest spice, dry sauce & seasoning mixes, extract, and specialty foods operation in the country.” The firm has been working with the client in the States for several years, and the account will involve much more than traditional PR; Weber will handle all of McCormick’s digital and social media. New York’s J Public Relations added several domestic and international clients to its hospitality roster: Cheecha Lodge & Spa and SmartFlyer in the US and Fairmont Mayakoba, Marqui Los Cabos and…
  • Why Engagement Beats Reach for ‘Celebrity’ Influencers

    Patrick Coffee
    21 May 2015 | 12:59 pm
    We all know that reach and influence are very different things…and that social media/YouTube celebrities work differently than “traditionally” famous people. A recent study by software maker ZEFR, however, went further. It found that not only do social media names often have follower counts to rival TV stars but that their endorsements might even be far more valuable for clients. For example: We spoke to ZEFR co-founder/co-CEO Zach James for more. What was the inspiration behind this study? What were its most surprising findings? We knew that these new social celebrities…
  • Social Media Q2 2015: Trends, News and New Platforms

    21 May 2015 | 11:30 am
    This is a guest post by Ronn Torossian, founder of 5WPR. No one knows for certain what new innovations we’ll see while surfing the web at any given time, but certain key elements of the social media landscape will continue to grow for the next several years. Case in point: target marketing. Just a few years ago, no one even considered the level of sophistication and accuracy that can now be achieved through social media. Big Data had to mature in order for us to reach our current point, and at the moment we see few limits to its potential. Here are four developments in Q2 of 2015…
  • 7 Reasons for Brands to Join the Club as NYCFC Soccer Rocks Yankee Stadium

    Nancy Lazarus
    21 May 2015 | 7:45 am
    New York has a new professional sports captain, and like former Yankees shortstop Derek Jeter, his home arena is Yankee Stadium. His name is David Villa, and the talented #7 forward is the face of NYCFC/New York City Football Club, a new MLS soccer franchise. The team’s inaugural season began in March, and on Friday night we headed to the Bronx to take in the action. While the team’s performance to date has been so-so, the overall experience encompassed seven other highlights for brands and fans to root for. Novelty factor: Since it’s the first season, everyone is eager to see how it…
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  • Wineries of Missouri are increasing rapidly.

    21 May 2015 | 10:08 pm
    Missouri is one of the largest states in America. By providing qualified wines wineries of Missouri got popularity not only in America but also throughout the world. Besides, they provide special discount on special occasion and sound to arrange different cultural party. About Missouri and Missouri wine: Missouri is the 14th populous and 21st expensive
  • LANSA Sponsor’s the 2015 GS1 UK Healthcare Conference

    21 May 2015 | 10:06 pm
    St. Albans, United Kingdom – 21 May, 2015. LANSA, a worldwide provider of GS1 Product Information Management (PIM) solutions for the Healthcare sector, is delighted to announce that they will once again be sponsoring the GS1 UK Healthcare conference. LANSA has enjoyed a fruitful relationship with GS1 UK for nearly a decade and enjoys the
  • IT Team get comfy for a quid.

    21 May 2015 | 10:06 pm
    Staff at Teesside’s Agile Group are looking forward to Fridays even more with a new company incentive. For just £1 the team can enjoy casual Fridays, wearing whatever they like, all in the name of charity, but that’s not all… The charitable lot at Agile Group Ltd are increasing their charity sponsorships for 2015. Simon
  • New jobs created for talented three.

    21 May 2015 | 10:05 pm
    Three new recruits have joined the Agile Group team as the company continues to grow. As leading providers of the Superfast Broadband Scheme in Teesside, Newcastle and Yorkshire, the IT and Communications company have been able to create new roles in order to meet the growing demands of the business. Holly Naughton (Dispatcher) who previously
  • Industrial Dispensing System and Equipment Market is Expected to Reach USD 20.57 billion in 2021

    21 May 2015 | 10:04 pm
    According to a new market report published by Transparency Market Research Industrial Dispensing System and Equipment Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 – 2021,” global industrial dispensing system and equipment market was valued at USD 12.85 billion in 2014, growing at a CAGR of 7.0% from 2015 to 2021
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    Brian Solis

  • The Expertise Gap is Real and Employees Need Your Attention Now

    Brian Solis
    21 May 2015 | 4:12 am
    The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are learning and the jobs companies need to hire for in an increasingly digital economy. This means that current employees possess expertise to perform jobs that are losing prominence in business while new jobs openings (or the need to create them) are becoming increasingly difficult to…
  • Working for More Than a Living

    Guest Author
    13 May 2015 | 10:02 am
    Special guest post by Tom Rath, author of Are You Fully Charged?: The 3 Keys to Energizing Your Work and Life The concept of bringing people together in groups, tribes, or organizations is based on the fundamental premise that human beings can do more collectively than they can in isolation. Hundreds of years ago, people banded together for the sake of sharing food and shelter and keeping their family safe. The basic assumption was that the association gained by joining a group would benefit individuals and their loved ones. As a species, humans are better off together than they are apart.
  • When You Share Experiences You Help Strangers Make Decisions

    Brian Solis
    5 May 2015 | 1:16 pm
    Whether you realize it or not, when you share an experience you have, whether it’s through a post, review, video, image, rant, praise, etc., it helps a stranger make a decision about what to do next. Customers aren’t following the customer journey you designed because they’re too busy hacking it. No matter how much journey work you do, no matter how creative your marketing, no matter how responsive your website is, no matter how much technology you invest in, customers trust the experiences of others over your words aka branding and the path you’ve laid out for them.
  • Thanks Millennials! The Digital Revolution is Only Just Beginning

    Guest Author
    30 Apr 2015 | 4:15 am
      Guest post by Maddie Grant (@maddiegrant) author of the new book When Millennials Take Over,  exploring the digital mindset and the other three key capacities for recruiting, retaining and engaging Millennials Think about this: the Millennial generation is the first generation to NEVER know a workplace without the internet. The rest of us remember the time we got our first email address, or that time we were irritated because we weren’t part of the lucky few that were allowed one of the two company email addresses. Some of us might even remember how the fax machine took a bite out…
  • The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]

    Brian Solis
    28 Apr 2015 | 5:08 am
    Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from philosophy to strategy to practice. Along the way, we also produced an effective maturity model and infographic that documented the six stages of social business transformation. This work would eventually pave the way  toward my focus on digital transformation and innovation today. Now, after all this time however, I wanted to share the official infographic from our ebook, The 7 Success Factors of Social Business Strategy. In our work, Charlene I…
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    Ronn Torossian 5WPR Founder Blog

  • 3 Things a PR Agency Can Offer Every Client

    Ronn Torossian
    15 May 2015 | 9:12 am
    Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. While most business owners know what PR is, they have little knowledge about how to implement an effective PR strategy.If you find that your [...]The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founder Blog.
  • Three Ways to Elevate your Game Now

    Ronn Torossian
    27 Apr 2015 | 12:28 pm
    Listen long enough and every self-help guru and business “coach” in the world will eventually tell you to “be you” or “do you” and you will find success. That’s crap. Don’t buy into it. First, you don’t “find” success. It’s not lost, and you don’t have to go looking for it. Success is [...]The post Three Ways to Elevate your Game Now appeared first on Ronn Torossian 5WPR Founder Blog.
  • Why Your Company and Website Need to be Responsive

    Ronn Torossian
    27 Mar 2015 | 7:00 am
    With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change. In fact, one of those Google algorithm changes [...]The post Why Your Company and Website Need to be Responsive appeared first on Ronn Torossian 5WPR Founder Blog.
  • How to Make Your Work Matter

    Ronn Torossian
    23 Mar 2015 | 11:07 am
    Maybe you got into business because you were good at something you wanted to get paid for your skills and knowledge. Maybe you are out to change the world, or maybe you just want enough cash in your account for a beach house or a jet ski. Whatever your motivation, there is likely some [...]The post How to Make Your Work Matter appeared first on Ronn Torossian 5WPR Founder Blog.
  • State of the Press Release in 2015

    Ronn Torossian
    9 Mar 2015 | 7:47 am
    One reason press releases have changed in 2015 is that public relations and the public has changed. In the 1920s, headlines for press releases were in the style of radio broadcasts.Press Releases Then and Now Here’s a headline from October 1929 from a Brooklyn Daily Eagle NY newspaper: “Wall Street In Panic [...]The post State of the Press Release in 2015 appeared first on Ronn Torossian 5WPR Founder Blog.
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    PR Couture // Fashion PR » PR Couture // Fashion PR

  • How to Work with Celebrity Stylist Ali Levine

    Robin Doyle
    20 May 2015 | 10:34 am
    While it’s easy to get caught up in pitching your client’s fashion designs to magazine editors, having a great rapport with celebrity and wardrobe stylists is also key in creating brand awareness. Ali Levine, Celebrity & Wardrobe Stylist, is someone you want to be connected to. This extremely busy go-getter has worked with an endless list of celebrities, editorial and television projects, is one of the first stylists to be signed to the celebrity social media platform, and also has her own collections with accessory brands Sterling Forever, D’mimi, and Zack Lo Shoes. We…
  • CLD PR Seeks Account Manager / Account Executive in L.A.

    19 May 2015 | 7:35 am
    CLD PR, a top-tier full-service public relations agency focusing on celebrity & media placement, brand development, events and social media, is looking for a superstar Account Manager, Account Executive or Senior Account Manager with agency experience who thrives in a fast-paced environment and adapts quickly and fearlessly to changing needs. The agency is keeping an open mind as far as what they need for this position and are open to candidates that encompass all of the above levels. Ideal candidate is not only extremely results-driven in garnering media coverage, but also able to…
  • 3 Reasons Fashion PR Needs Email Marketing

    17 May 2015 | 1:22 pm
    We’re used to ever-changing fashion trends, so we don’t sweat it when the PR industry makes a few drastic changes of its own. And right now, The PR industry is not just adapting to changing times, it is in a time of redefinition. PR and marketing are no longer competing for client dollars – the two entities are working together to reach goals like brand awareness, website traffic and content amplification. PR agencies are learning that clients want to put trust in a team who can look at their brand and recommend – and implement – best practice-based solutions that go well beyond…
  • Mayor Funds FIT, Cannes Fashion Festival & PR Measurement

    15 May 2015 | 3:30 am
    Just some of the many reasons we need #BossBabe leaders. (via Levo League) New York’s FIT is getting a quite the upgrade with a brand new modern building funded by the mayor's budget. (via FIT Newsroom) PR powerhouse and co-founder of PR Consulting Sylvie Picquet on how she keeps it cool and collected - even during Fashion Week! (via Elle) The feeling you got when you visited Saint Laurent's studio. (via the Cut) Cynthia Rowley is on point talking about social media and e-commerce changing the fashion game. (via Inc.) How some of our favorite fashion ladies use Snapchat - take notes social…
  • Essential Reads for Freelance Fashion Publicists

    13 May 2015 | 1:22 pm
    With more than eight years worth of material, PR Couture is filled with articles to help you succeed as an independent fashion publicist - but they aren't always the easiest to find. During my freelance PR career, and particularly when helping with managing press outreach for a major fashion runway event in San Diego, I found the following articles to be incredibly helpful in steering me in the right direction. Business Basics for Independent Publicists Before getting started, this post, Going Solo: A Guide to Freelance Fashion PR, provides a great scope of what to consider in your…
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    Mark My Words

  • How does it look?

    Mark Borkowski
    20 May 2015 | 2:40 am
    For Thomas Cook accepting responsibility was a last resort– but it will survive If tackling the greatest ecological catastrophe of recent times with golf balls failed to reassure the US public the pronouncement by BP’s aloof chief exec Tony Hayward that he wanted his life back is the definition of insult to injury. This moment encapsulates the less than slick handling of the Gulf of Mexico oil spill, a PR blowout that has become one of the canonical texts of crisis mismanagement. Accidents happen. But as Deepwater showed the fact that they are unforeseeable does not excuse the need for…
  • The Tory in Shoreditch Clothing

    Mark Borkowski
    15 May 2015 | 6:11 am
    Pondering the 1980s Stewart Lee observed that culture itself seemed to hate Thatcher. Musicians hated Thatcher. Comedians hated Thatcher. Writers hated Thatcher. There were even aliens from the future in 2000AD comic strips who hated Thatcher. And yet she still managed to get elected. Three times. On May 8th the left were again confronted by the gap between the professed beliefs of the cultural mood and ballot box choices. For the future-junkies of the PR world there are a number of lessons to be gleaned from the political class’s failure to read the crowd. While Cameron’s critics may not…
  • What just happened?

    Mark Borkowski
    8 May 2015 | 8:31 am
    If tweets were votes, Miliband would be installing his 8 ft monolith into the Rose Garden this afternoon. Even as they were haemorrhaging seats in Scotland, Labour were adding followers on twitter and making friends on facebook. In the last two weeks Miliband was averaging almost 2,000 new fans per day. His (over-)hyped interview with Russell Brand was watched more than a million times and #milifandom had definitively vanquished the #cameronette upstarts. When the commentators hailed #GE2015 as an election to be fought and won on social media they were at best only half right. Where in 2010…
  • Don’t throw the burger out with the gherkin

    Mark Borkowski
    8 May 2015 | 4:36 am
    As seen on The Guardian Who said juggernaut brands can’t self-reflex their muscles? On Wednesday McDonald’s supersized on nostalgia with the re-launch of the Hamburglar. It went viral. Twitter exploded with shares comparing the new fast food bandit to celebrities ranging from wrestlers to politicians. A far cry from the cheeky childish earlier incarnation –last seen in 2002- the new Hamburglar is somewhere between Hipster and Christian Gray. For a company that has been struggling to cope with fundamental shifts in the restaurant market this is an unexpected coup. Yet the response of the…
  • The writings on the wall

    Mark Borkowski
    5 May 2015 | 9:01 am
    The more metaphors that are pinned to Labour’s 8ft pledge slab the more the original meaning of the limestone monolith has sunk into the bog of Baldrick ideas. The only positive that can be spun out of Ed’s stone is that it marks a rare moment of consensus across the political divide: on the right it’s the tombstone of Labour’s hope to be taken seriously and on the left it brings back memories of Kinnock’s election stunting triumphalism. If anything Ed’s stone is a monument to PR hubris. Like Ozymandias the campaign guru stands high and mighty; in an election ‘set in stone’…
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    Deirdre Breakenridge

  • Book Review: Stand Out by Dorie Clark

    Deirdre Breakenridge
    20 May 2015 | 1:08 pm
    In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. If you don’t want to stand idle and feel the need to propel forward, but just don’t know how to get there, then the book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, by Dorie Clark, is a great place to start.  You can listen to my video review and then pick up / download a copy for yourself.   The post Book Review: Stand Out by Dorie Clark appeared…
  • Clichés of the PR Industry

    Deirdre Breakenridge
    14 May 2015 | 6:36 am
    A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications  I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things, etc. that I’d like to chuck out the window. They do us a disservice as professional communicators, in my opinion. In no particular order, here are a few of them: We Know Your Business. As a veteran of both corporate and agency environments, I know a few things to be true. One of them is that agency people say all the time that they understand a company’s…
  • When You Want to Get the Inside Scoop on #Snapchat, Ask a 20-Year Old

    Deirdre Breakenridge
    6 May 2015 | 4:52 pm
    I belong to Gen X and touch the border of a Baby Boomer. We’re clearly not the demographic using Snapchat. Of course, as a communications professional, it’s my job to learn, understand and be able to help my clients when they ask questions about new social media channels and apps.  If you go to the Snapchat website, it says, “Snapchat has always celebrated the way that you and your friends see the world. It’s fun to experience different perspectives through Snaps, Stories and Our Story.” However, if you really want to get the “inside scoop” on this quickly growing mobile…
  • The State of Digital Video: A PRStudChat Session Recap

    Deirdre Breakenridge
    30 Apr 2015 | 12:24 pm
      On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Our special guest that night was Sarah Katz from D S Simon. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015. [View the story “The #PRStudChat Community Discusses the State of Digital Video in 2015 ” on Storify] The post The State of Digital Video: A PRStudChat Session Recap appeared first on Deirdre Breakenridge. … Read more
  • Join #PRStudChat on April 28th for a State of Digital Video Tweet Chat

    Deirdre Breakenridge
    21 Apr 2015 | 11:52 am
    On Tuesday, April 28th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments. When you’re in PR, you’re very familiar with video, having used videos over the years for B-Roll footage, Satellite Media Tours (SMTs), and video to enhance your news releases. However, today we are able to take video to the next level with Vine,…
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    Social Spread Media

  • Sony Movie Channel Hosts Memorial Day Marathon

    4 May 2015 | 11:45 am
    SONY MOVIE CHANNEL SALUTES VETERANS WITH A MEMORIAL DAY MARATHON FEATURING TOM SELLECK IN IKE: COUNTDOWN TO D-DAY, AND THE SUBMARINE EPIC DAS BOOT, ON MAY 25 AT 6:45 A.M. ET The Memorial Day Marathon Features 14 WWII and Military Classics Starring Kirk Douglas, Ronald Reagan, Robert Mitchum, Denzel Washington, and More CULVER CITY, Calif., May 4, 2015 – Sony Movie Channel salutes veterans with a stacked Memorial Day Marathon event on Monday, May 25, starting at 6:45 a.m. ET. The patriotic lineup puts the spotlight on 14 WWII and Military classics featuring iconic performances from silver…
  • getTV Celebrates Mother’s Day May 10 with an Afternoon of Classics

    20 Apr 2015 | 10:44 am
    Marilyn Monroe in Ladies of the Chorus – a getTV special for Mother’s Day CELEBRATE MOTHER’S DAY WITH getTV IN AN AFTERNOON BRUNCH BLOCK FEATURING MARILYN MONROE IN LADIES OF THE CHORUS AND MARLENE DIETRICH IN THE LADY IS WILLING, ON SUNDAY, MAY 10, AT 9:30 A.M. ET The Mother’s Day Marathon Puts the Spotlight on Five Golden Age Classics Starring Claudette Colbert, Barbara Hale, Carole Lombard and More in Some of their Finest Roles CULVER CITY, CA – Monday, April 20, 2015 – Celebrate Mother’s Day with getTV in a star-studded afternoon brunch block honoring some of…
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    Solo PR Pro | RSS Feed

  • Ultimate Social Network Cheat Sheet for Image and Video Sizes [Infographic]

    Kellye Crane
    19 May 2015 | 5:00 am
    The list of social networks used for PR continues to grow and change, and they each have their own requirements for image and video sizing – which also change. Trying to keep up can be maddening! Fortunately, the folks at Prohibition PR put together this handy cheat sheet for handling rich media on everything from the usual suspects (Facebook, Twitter, LinkedIn and YouTube) to more recent additions such as Snapchat and Vine. Bookmark and enjoy! Courtesy of: Prohibition PR
  • Chat Recap: Social Media Routines

    Kellye Crane
    14 May 2015 | 5:00 am
    On the second Wednesday in May, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat.  Our two groups of top independent communication professionals shared thought leadership, tips and advice on the following topics of interest: Have SMB’s today settled into a Social Media routine, or are they still experimenting? Can a routine lead to a rut, or does it help to have focus? Does it ever make sense to use a new social network for a limited time? Do small businesses become more receptive to social tactics when other PR programs are in…
  • Seeking Engagement and Significance – 5 Business Lessons from a Top Teacher

    Kellye Crane
    12 May 2015 | 5:00 am
    Kim Bearden in Soweto, South Africa As independent consultants, we typically steer our own ships – we choose what to focus on, and where to spend our finite time. While it’s easy to get bogged down in the tactical, it’s important we not forget to look at the big picture on occasion. Is what we’re doing in keeping with our values? What will our legacy be? I recently had the opportunity to hear a keynote from Kim Bearden – winner of numerous prestigious awards, including Disney’s American Teacher of the Year, Ron Clark Academy co-founder and best selling author of Crash Course:…
  • 5 Ways to Gain the Media’s Trust

    Kellye Crane
    5 May 2015 | 8:45 am
    This is a guest blog post by Jason Mollica. Let’s be honest, we’ve all seen the quotes, tweets and Facebook posts from journalists about public relations pros being sneaky, unethical, or distrustful. It’s something, unfortunately, that comes with the territory. Most of this distrust comes from our friends in the media being burned in the past, and there is an assumption that all PR pros must be like this. Case in point: One of my current clients, New York digital video communications firm D S Simon, recently released their 14th annual “Media Influencers Report.” It showed that 90%…
  • Checkout Solo PR’s New Design Refresh!

    Kellye Crane
    28 Apr 2015 | 8:06 am
    As with many long-standing websites, Google’s announcement that “mobile friendliness” would become a factor in mobile search results was a bit of a jolt for us here at Solo PR Pro. Though the site displayed fine on most mobile devices, Google’s test tool  let us know we technically weren’t “mobile friendly.” The Solo PR Pro blog was founded in 2008, and except for a minor theme change in 2010, the look of the blog has remained largely the same – so we took advantage of this push from the big G to make some improvements to the appearance and organization of the site we hope…
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    Tech Affect

  • The Key to Securing Speaking Opportunities

    Cat Forgione
    20 May 2015 | 2:59 pm
    Speaking events are a great way to build your expertise in your industry. Sandra Fathi, Founder and President at Affect, shares six keys to secure these opportunities.
  • How to Get the Most Value From Your PR Partnership

    Katie Creaser
    13 May 2015 | 12:57 pm
    Fostering a good relationship with your PR agency is key to success. Katie Creaser, Vice President at Affect, explains how to empower your agency to get the most value out of the relationship.
  • Data Driven PR 2: 7 Tips on Using Data in Media

    Sandra Fathi
    6 May 2015 | 2:21 pm
    Data is a powerful tool that can be harnessed in several ways. Here are 7 tips from Sandra Fathi, President at Affect, on how to use data to gain great media opportunities.
  • Data-Driven PR Part I: Make News with Numbers

    Sandra Fathi
    29 Apr 2015 | 3:43 pm
    Statistics are an important part of media relations and provides high value for reporters looking for interesting headlines. Sandra Fathi, President of Affect, describes the different ways to generate data and utilize it.
  • Social Data Intelligence with Talkwalker’s IQ Apps

    Steven Melfi
    27 Apr 2015 | 12:22 pm
    We typically don’t discuss our clients that often on Tech Affect, but when one launches a product that is right at the intersection of technology and communications we’d be remissed not to discuss. Our new client Talkwalker just launched its new social data intelligence product IQ Apps. Who is Talkwalker and what is IQ Apps you ask? Well, Talkwalker is a social data intelligence company that launched back  in 2009. Originally based in Europe, the company recently opened shop here in New York City. As I mentioned earlier, last week IQ Apps was made available to the public. I got…
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    Everything PR

  • Top Democrat Public Relations Firm CEO’s

    Leroy West
    20 May 2015 | 8:42 am
    There is an old saying that warns against discussing politics or religion with people you don’t know well. Yea, well, we’re ignoring that rule right now. For the common man or woman, your political affiliation or contributions probably won’t be plastered all over the Internet. Many CEOs also do their best to keep that private. But when your firm is strongly affiliated with a number of candidates from one party, or you work for the Democratic National Committee, it’s hard to keep that secret. Here are a few we found who are either declared Democrats, or from their accomplishments and…
  • Top 10 Google+ Communities for PR, SEO and Social Media Experts

    20 May 2015 | 3:00 am
    There are many public relations professionals who joined Google+ and share articles and interesting findings on this network. Communities are great places to keep in touch with PR peeps who share the same passion and interests, to exchange ideas, get tips and feel the pulse of the industry. Below are ten Google+ Communities you should consider joining. They are listed based on the number of members, and  cover a wide range of PR, communications and marketing aspects so that all the PR people on Google+ can find something that meets their interests. Marketing+ – A Community of…
  • Can Cabs Make a Comeback?

    Jonah Engler
    19 May 2015 | 6:24 am
    These days ask anyone, and they will tell you Uber is all the rage. At least, they will say that if they don’t work for the cab company. Talk to a cabbie about Uber, and you are liable to get slammed with a string of four-letter expletives that would make a Parris Island Drill Instructor blush. And that’s not just happening here stateside. The shadow of Uber is being felt even across the pond in Jolly Ol’ England. According to the BBC, official figures show the number of people interested in becoming a London taxi driver continues to fall. Market watchdogs are saying this may signal the…
  • Portland Communications Arranged Trip To Qatar Where Reporters Are Put In Jail For 4 Days By Government

    Richard D. Pace
    19 May 2015 | 5:43 am
    According to BBC, their journalists were “invited to Qatar by the prime minister’s office to see new flagship accommodation for low-paid migrant workers in early May – but while gathering additional material for our report, we ended up being thrown into prison for doing our jobs.” Their equipment was taken away, and they were quizzed about who they had spoken with – and were advised by police that this was “a matter of national security.”  They were jailed for four days. BBC continues, “Thirteen hours of waiting around and questioning later, one of the interrogators…
  • Four Ways to Get Multicultural Markets to Think Daily About Health

    Gabriel Paredes
    18 May 2015 | 8:19 am
    Strap yourself in because this process can be a bumpy ride. However, it’s worth every rough spot you encounter. Regardless of culture, many people are uncomfortable thinking too deeply about health issues. Guilt, denial, fear, and lack of understanding can compound the problem. Here are a few ideas to break through the obstacles on your way to changing the mindset of your multicultural market. 1. Talk the talk. If possible, speak to people in their own language. Find someone capable of culturally adapting content on a regular basis or recruit an employee who is fluent in both English and…
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    Blog | Stalwart Communications

  • The Rose & Crown Pub: How People Make Its Brand

    David Oates
    15 May 2015 | 1:35 pm
    Hundon is about a 30 or so minute drive west of Cambridge, England with no traffic. The village is nestled amongst a fabric of 17th Century cottages alongside some well designed and cared for homes built in the 1960s and 1970s. Old and new, the neighborhood keeps its ties to the past by maintaining its yards and exterior facades in conformance with those who lived there before. Hundon also possesses an eclectic mix of neighbors ranging from young families with early school-age kids to semi-retirees who migrated from more urban areas when their work lives slowed down. There is also the…
  • Is the golden era of news now?

    8 May 2015 | 12:02 am
    "In the world of the click it's the most provocative headline that wins and the content doesn't really matter. When you care about what happens after the click, when you care about peoples' attention, then the only thing that keeps peoples' attention is great, quality content." Tony Haile, CEO of Chartbeat I know 13 plus minutes is a lot to ask these days, but this video put together by the BBC's "Future of News" project is great quality content! The piece predicts big trends we'll be experiencing throughout the next 10 years answering questions such as local vs. global news, the purpose of…
  • Starbucks continues to talk racial inequality with opening of Ferguson, Mo. store

    Tyler Hustwick
    30 Apr 2015 | 2:39 pm
    Following its highly criticized #RaceTogether campaign, which asked baristas to initiate conversations about racial tensions with customers, Starbucks CEO Howard Schultz announced that the coffee chain will be opening its first store in Ferguson, Missouri. Recently, Ferguson has been at the epicenter of a national debate surrounding racial inequality following the fatal shooting of 18-year old Michael Brown by Ferguson Police officer Darren Wilson.  The new cafe will be the first Starbucks location in Ferguson. Although, the company has several locations in nearby Jennings and Florissant,…
  • Sometimes, it's the business plan that needs fixing

    David Oates
    18 Apr 2015 | 6:20 pm
    When a marketing plan doesn't take off, there are often multiple reasons for it. It could be a number of things. Maybe the messaging wasn't tight or the call to action unclear. Perhaps the avenues to convey the key points weren't targeted well enough for the intended audience. It might be that the campaign was ill timed and got drowned out by other events. Or maybe - just maybe - the business plan was the culprit. Don't get me wrong. I'm not trying to deflect blame here. In some cases, though, the reason that a marketing campaign didn't take off was because the product was either not ready…
  • PR wishes and White House dreams

    10 Apr 2015 | 12:52 pm
    I woke up to an AP alert about Hillary Clinton’s anticipated presidential candidacy announcement this Sunday. The declaration is expected via Twitter taking a page from the Newt Gingrich 2011 playbook. He was the first major candidate to announce a White House run with a tweet.  I’ve heard these announcements likened to marriage proposals. How you do it and the subsequent orchestration says everything about you. Public relations in its purest form mixed with overwhelming public scrutiny and campaign laws.  Ted Cruz and Rand Paul are learning this the hard way. The Kentucky Republican…
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  • Use Your BRAINS to Attract Zombies

    Heather Whaling
    28 Apr 2015 | 2:00 am
    A few of our team members recently sat in on a webinar co-hosted by Peter Shankman and Cision, a Geben client. Thanks to account manager Rose Finnerty for compiling this list of lessons learned! Zombies eat brains. As a result, they create more zombies. Easy enough to understand, right? If you’re not familiar, this is the basic principal behind Peter Shankman‘s newest book, “Zombie Loyalists: Using Great Service to Create Rabid Fans.” But instead of giving gory advice on how to create more brain-eating, Walking Dead-esque monsters, he details how companies can use excellent customer…
  • Stop With the Exclusionary Entrepreneur Statements

    Heather Whaling
    16 Apr 2015 | 6:20 am
    If you’ve traveled in entrepreneur circles for any period of time, you’ve likely heard one or more of the following declarations: You’re not an entrepreneur unless you work 80+ hours a week. Building a product business is so much harder than building a service business. Building a service business is so much harder than building a product business. Not a multi-million dollar company? Well, you’re just building a “lifestyle” company. In conversations, presentations and social media, people are awfully quick to toss these statements…
  • My Reading List: April Edition

    Heather Whaling
    8 Apr 2015 | 2:00 am
    One of my New Year’s Resolutions for this year was to read more. Specifically, I want to read at least two non-work-related books a month (surprisingly, easier to do than I thought it would be!), as well as more trend research and general news consumption through magazines, online news sites, etc. To hold me accountable, and to share some of the best of what I’ve read, I’ll publish a monthly roundup of what I found interesting the previous month. So, here’s what I’ve been reading of late: Good Books Going to Peaces Without Falling Apart My Father’s…
  • The 5 Things I’m Still Pondering from SXSW

    Heather Whaling
    7 Apr 2015 | 2:00 am
    Having fully recovered from the South by Southwest whirlwind, I find myself coming back to a few questions and nuggets of wisdom that I heard during during panels or in conversations with people. Some of this will surely be fodder for future blog posts, but in the meantime, if you need some food for thought, give these a whirl! If you were setting up an office on Mars, which one person from your would you send to start it? According to the quantifying culture panel I attended, this is the question to ask if you’re trying to determine which person on your team best embodies…
  • Takeaways from Big Brands’ Real-Time Marketing Successes

    Heather Whaling
    26 Mar 2015 | 12:57 pm
    In the race to stay relevant, brands have tried (and tried … and tried) to create real-time marketing magic. But very few succeed. At best, their efforts come across as feeling forced or “gimmicky.” At worst, they’re downright disastrous. As a result, the value of real-time marketing has come into question and PR pros are wondering whether it’s a viable tactic for spurring meaningful online chatter and social sharing. If you limit your real-time marketing efforts to haphazardly jumping on trending hashtags or trying to insert your brand into popular topics of conversation, you’re…
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    Sword and the Script

  • Infographic: The Perennial Customer Revolution

    Frank Strong
    19 May 2015 | 3:00 am
    by Frank Strong Bellbottoms are coming back in style. It seems every few years I hear this but the retro-trend never actually seems to  materialize.  It makes for good chit chat, but beyond that such chatter, is more or less idle. It also seems to me the same is true of customer service.  Every few years there’s a new book that forewarns of a customer revolution.  Mass media, the web, social media were all destined to change customer service. And yet it hasn’t. Good customer service isn’t the rule, it’s an exception. Litmus test?  Quick name five businesses you can think of with…
  • The Steep Mental Exercise of Child’s Hill

    Frank Strong
    12 May 2015 | 3:00 am
    by Frank Strong The team was undefeated but race with a formidable opponent was coming up soon.  The opposition has the “home field” advantage in that the next cross country meet would be held in their town, on their 3.1 mile course, of which the last mile was virtually all uphill. The hill had a name that would mislead the casual reader, or even, the casual runner: Child’s Hill. For most of the season we’d been able to do what most could not: get seven runners over the finish line faster than any other team in the league.  At this next race, Child’s Hill was to be the difference,…
  • How Airlines Like Delta Hold Parents Hostage

    Frank Strong
    5 May 2015 | 3:00 am
    by Frank Strong One of the first questions I remember Delta’s website asking me when booking travel was my daughter’s age.  She’s 4. One fact of that experience I won’t soon forget was that despite having her age, Delta assigned my daughter a seat on our flight 11 rows away. For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together.  And by additional dollars, I mean on top of the $1200+ I had already spent for the trip and not counting the additional $25 baggage fee (each way) for which carriers have become notorious. There were…
  • 5 Things that College Didn’t Teach Me about PR

    Frank Strong
    28 Apr 2015 | 3:00 am
    A contributed post by Sydney Holmquist College is simultaneously the longest and shortest time period for young adults. Wanting to be done with the endless exams and thick textbooks while not really being ready for the unexpected “real world” that creeps closer by the day. The truth is though that no amount of schooling will ever really prepare you for the real world as it’s a completely different ball game. As a public relations major in college I practiced writing press releases, read about case studies and grasped the big differences between PR and other fields such as advertising.
  • Visibility is a Commodity; Trust is the Ultimate Conversion

    Frank Strong
    21 Apr 2015 | 3:00 am
    by Frank Strong It was the third comment this week.  The comment was vaguely related so as to give the appearance of relevance. It was also exuberant in its enthusiasm so as to pass as complimentary.  And it dropped a hyperlink. For many that manage blogs, news sites and other online media, comments used to be welcomed as a sign of interest, engagement and resonance.  Today comments have become a part of a two-ways scourge, sometimes vitriolic and the rest simply spam. Both varieties are useless, but the difference is remarkable.  The former is driven by passion, however misguided, and…
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    Crenshaw Communications

  • Top Tips For A Successful PR Media Tour

    Eri Mizobe
    21 May 2015 | 1:59 pm
    As PR agency professionals we rely heavily on digital communication, but face-to-face interactions like “deskside” meetings are still invaluable. A well-executed media tour, or series of one-on-one meetings with journalists, can establish genuine, long-term relationships. While the media might not become your new weekend brunch besties (although maybe down the line!), deskside visits help you and your brand stay top of mind. Here are some tips for a successful media tour. Schedule meetings smartly. Propose a few specific dates so editors can let you know right away if they’re available.
  • Pump Up Your Website’s PR Potential

    Marijane Funess
    19 May 2015 | 2:36 pm
    As a consumer and tech PR agency, we sometimes field journalist questions on matters that should be on a client website, or we actually get media complaints about the site. So we have to ask, is your website helping your PR efforts? Are you getting the results you need? Have inbound inquiries steadily risen? Is content generating engagement? Like fashion, websites become dated, and when that happens, it discourages interest. And just like home redesign, your site may just need a “fresh coat of paint” or a total “tear-down.” Here’s what to consider when pondering a site…
  • Ultimate PR Lessons From “Mad Men”

    Dorothy Crenshaw
    15 May 2015 | 6:27 am
    For eight years “Mad Men” has chronicled the golden age of American advertising and the rise of its most iconic agencies, but it also offered insights about public relations – the practice of PR more than the business itself. Here, then, in an homage to the show that’s kept us riveted throughout those years, are our favorite Sterling Cooper lessons and insights about public relations. Perception is reality. Perhaps because he’s reached lofty career heights by living a lie, Don is an expert on perception versus reality. Just as he has reinvented himself, he…
  • 3 Groups That Deserve Good PR This Memorial Day

    Michelle Han
    14 May 2015 | 12:50 pm
    Photo by Mark Wilson As a consumer and tech PR agency we routinely analyze the calendar to consider the best ways to tell stories that are relevant and compelling, and with Memorial Day around the corner, we find tons of examples. As the date approaches, expect to see and hear stories about remembrances, ceremonies and individual stories of bravery and sacrifice. As a way to honor the holiday, we call out three organizations that deserve some good PR for the work they do year round on behalf of veterans and, in doing so, honor the memories of those who gave their lives while serving our…
  • 7 PR Lessons From The Internet Shame Machine

    Dorothy Crenshaw
    12 May 2015 | 6:03 am
    Photo by Anthony Easton Building a reputation can take years, but you can lose it in a PR minute. Britt McHenry is a recent example of the internet shame response. The (previously) obscure ESPN journalist was videotaped hurling harshly personal insults at an employee of a company that towed her car. Her one-week suspension touched off a debate involving entitlement, classism, privacy, and the power of the web to make or break a reputation. The humiliation may have been deserved, but the speed and frequency with which it happens today is breathtaking. Yet the shame game isn’t only for…
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  • The Silence of McCann

    Jeremy Pepper
    17 May 2015 | 7:50 pm
    As we all get settled into watching the series finale of Mad Men, let's take a look back at the half-season: the good guys of Sterling Cooper Draper Pryce (SCDP) have been bought by the evil machine of McCann Erickson.And once they get fully swallowed up and SCDP gets put out to pasture, the pure lechery of the firm comes to the forefront. They only care about the big accounts, they don't respect women in the workplace or treat them as sex objects / weekenders, it's a man's world, it's life as a cog at a large agency, etc. You're likely watching the show, you know what's being shown.Now, the…
  • The Need for Middle Ground and Skepticism - Not Hype, Not Contrarianism - On Social Networks (eg, Ello)

    Jeremy Pepper
    29 Sep 2014 | 12:00 pm
    Ello launched - to a lot of hype - the past week. It's the Facebook killer, the latest and greatest in that category (pulse check on Facebook ... yep, still alive and pretty strong) and done with a great (albeit not that true) backstory that should make any public relations person proud: we're ad-free, we're not taking funding (oops, turns out to be a lie), we're community friendly!And almost immediately, I started to see marketing and communications professionals on Twitter and Facebook adamantly scream their need to be contrarian (read as slow and followers, those late to everything and…
  • My Farewell To A Movement: Eight Years of BlogHer

    Jeremy Pepper
    26 Aug 2014 | 9:30 am
    Melancholy. That's probably the best word to describe BlogHer 14; it wasn't just me, but in talking to the women I've become friends with (around the world) at BlogHer, many of the veterans came to say goodbye to what has been an amazing 10 year ride.†My first BlogHer was the second year. I could't convince work to pay for it, or to allow me to skip work on Friday (amazing how the agencies wouldn't really grok it for a while - or still, for some struggling with social media and paid/earned media) but I went down to San Jose on Saturday and was allowed in (thanks Jory, I never forgot that).
  • The absolutely positively only PR lesson you need to learn from Bridgegate to be a better PR person

    Jeremy Pepper
    15 Jan 2014 | 6:29 pm
    Pick up the fucking phone.NB: I'm testing out Upworthy-style headlines for my posts. You like? NB: There's likely going to be an uproar about ethics and such from organizations that purport to represent PR. Ignore them. Those groups don't do PR in a real world, but in their own little fantasy worlds. The sky is probably pink there and there's only black and white, no grays.NB: If you don't know what Bridgegate is, and you're in PR, you're really depressing and should learn to read all news. Here's a link.NB: FUD always works. Always.
  • Nine Years of Blogging - And The Voice Doesn't Change

    Jeremy Pepper
    21 Aug 2012 | 8:27 am
    My blog-iversary was July 2.Nine years of semi-blogging on this Blogger platform that I pretty much refuse to leave, even though I have to do something with (the eventual idea was to aggregate everything on one page but my page does that well enough anyway). Plus, hard to replace SEO for 9 years.In the 9 years - yes, 9 years, longer than most other people besides a handful of others - I have seen people come and go. I've seen the "popular" bloggers in public relations turn to social media advocates, and then fall to the side of less importance because they, well, never…
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    Storytelling Techniques For Effective Business Communications

  • The Reason PR Fails Often Goes Back To Before the Storytelling

    Lou Hoffman
    19 May 2015 | 8:33 pm
    The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. If you don’t get this upfront step right — pull out the type of content that the outside world will care about — you’re forced to make cabbagade out of cabbage. Even if you pull it off, it’s still not very good. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. I say “undervalued” because PR trainings…
  • New England Patriots Forget to Run SEO Play for Deflategate Microsite

    Lou Hoffman
    17 May 2015 | 8:33 pm
    Showing knowledge that transcends zone blitzes and optimizing the price point of a 12-ounce domestic beer, the New England Patriots jumped into the content marketing game last week. New England created a microsite to defend Tom Brady’s honor and the integrity of the franchise after the Wells Report reignited Deflategate. For the 27 Americans out there who aren’t football fans, Deflategate refers to the accusation that the New England Patriots secretly let some of the air out of the footballs to make it easier for Brady to pass the ball in a playoff game against the Indianapolis Colts.
  • Dusting Off the Interview with My Mom on the PR Industry

    Lou Hoffman
    12 May 2015 | 8:33 pm
    I interviewed my Mom last year in honor of Mother’s Day. Doing my best imitation of Geraldo Rivera  — we both attended the University of Arizona and we both wear glasses — I peppered her with questions thinking that she didn’t understand the PR business. Heck, after 30+ years in PR, there are times when I feel like I don’t understand the communications business. It turned out that I was wrong. Actually, my Mom has a pretty good grasp of the PR world, which you can see for yourself in the video below. While it was disappointing that she didn’t immediately know my blog’s name,…
  • 10 Free (or Cheap) Tools that Deliver Extraordinary Results for Content Development

    Lou Hoffman
    10 May 2015 | 8:33 pm
    Contrary to popular belief, content is not king. Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. As discussed in previous posts, most B2B content falls into the dreadful content bucket. Too much “me, me and here’s a little more about me” as opposed to an outward perspective. One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop,…
  • The Gift of Desperation

    Lou Hoffman
    5 May 2015 | 8:33 pm
    It’s amazing how survival has a way of tuning one’s senses. That was the situation for our U.S. operation back in the 2011/2012 timeframe. It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.” It was time for our U.S. operation do things differently. The underpinning of this massive overhaul involved the hiring of Steve Burkhart to take the U.S. reins as general manager. I concluded after serving in the dual roles of U.S. GM and global CEO since the Agency’s founding that we…
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    Public Relations Sydney

  • How to write a blog post

    Catriona Pollard
    11 May 2015 | 6:44 pm
    If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. Blogs are the best way of demonstrating your expertise online, controlling your message and building your reputation. The power of a blog is that when you are blogging, you are […] The post How to write a blog post appeared first on Public Relations Sydney.
  • How to build your personal brand for success [PODCAST]

    Catriona Pollard
    4 May 2015 | 11:45 pm
    Whether you are looking for a new career challenge, growing your business or starting a new company, building your personal brand can be very rewarding — both personally and professionally. Recently Catriona Pollard was interviewed by Elle Roberts, of the Artful Business Community discussing how to build a successful brand and step into the spotlight. Sharing her […] The post How to build your personal brand for success [PODCAST] appeared first on Public Relations Sydney.
  • 5 tips for creating powerful key messages

    Catriona Pollard
    27 Apr 2015 | 3:38 pm
    Communicating with your target audience is not always an easy task, particularly for those of us who are not as experienced with talking to the media. To ensure you get your point across it is essential to establish your key messages before any communication with the media or your target audience. Key messages are the […] The post 5 tips for creating powerful key messages appeared first on Public Relations Sydney.
  • 4 tips to become an industry influencer

    Catriona Pollard
    20 Apr 2015 | 6:03 pm
    Becoming a person of influence in your industry can be very rewarding. Whether you are looking towards a promotion, growing your business or establishing yourself as an expert you can benefit both personally and professionally. An industry  influencer is someone who is regarded as being in-the-know; someone who others in their industry look to for […] The post 4 tips to become an industry influencer appeared first on Public Relations Sydney.
  • 5 PR tools every entrepreneur needs

    Catriona Pollard
    13 Apr 2015 | 4:15 pm
    “A good reputation is more valuable than money.” – Publilius Syrus Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build […] The post 5 PR tools every entrepreneur needs appeared first on Public Relations Sydney.
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    PR Fuel - Public Relations News & PR Tips

  • 14 Top Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI

    Matthew Shenko
    28 Apr 2015 | 3:00 am
    If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself): “Nobody’s engaging with my posts anymore. It’s like I’m invisible.” Indeed, sometimes it seems like it’s Zuckerberg’s world and we’re just posting in it. But is that simply a difficult fact that the small/medium-sized business has to deal with these days? Or is there a way around the network’s sometimes crushing algorithm updates? What’s a bootstrapping entrepreneur to do? With these question in mind,…
  • How to Get Your News in an Industry Trade Magazine

    27 Apr 2015 | 3:30 am
    Writing and getting your material published by a trade magazine is a little different than writing for a consumer magazine or a newspaper. However, the same basic rules apply. Industry magazine writers and editors are also extremely busy and receive many pitches every day. In order to stand out from the crowd, here are some steps to keep in mind. Know your industry and its magazine– If your story pitch is for a specific industry, know their trade magazines. From farming to interior design to banking, there are a huge number of publications out there (The Progressive Farmer, Interior…
  • How to Get Your News Into the Huffington Post

    20 Apr 2015 | 3:30 am
    I remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.” And it’s true. You can see your byline up on the Huffington Post. All it takes is to create compelling, original content that fits in with HuffPo’s guidelines. Of course, that’s easier said than done. Here are a few tips for seeing your byline in the Huffington Post: 1.)  Use the Pitch Form – HuffPo’s pitch form is an innocuous looking Google Form. You may wonder if…
  • It’s Easier to Get a Camel Through the Eye of a Needle Than to Get Media Coverage in the Wall Street Journal

    13 Apr 2015 | 3:30 am
    With that promising title, you might already be thinking, “Why bother with the Wall Street Journal then?” However, this article will show that it is possible to get your story covered by the Wall Street Journal. The number one rule is by being ‘on point.’ Your story needs to be attention-grabbing, well-researched, factual, and above all else it needs to be timely. The Wall Street Journal is the world’s leading newspaper and their material is always a step ahead of the game. So when you are framing your article, be sure that the topic is important right now and covers a subject that…
  • 13 Twitter Experts’ Advice for Your Small Business

    Matthew Shenko
    7 Apr 2015 | 3:30 am
    Believe it or not, Twitter is going to be turning 10 years old in 2016.  Does that make anyone else feel old? And despite the fact that the social network has been around long enough to have become essential to everything from journalism to customer service to talk-radio, many entrepreneurs and small businesses still struggle with engaging and growing their fan base. So what exactly should the everyday entrepreneur be doing on a daily basis in order to convey the personality behind their business — and by that same coin, what shouldn’t they be doing? With those questions in mind…
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    PR Newswire: News for Investors

  • Forewin Chooses Orbotech System for Advanced Flex Production

    21 May 2015 | 11:00 pm
    YAVNE, Israel, May 22, 2015 /PRNewswire/ -- ORBOTECH LTD. (NASDAQ: ORBK) announced today that Forewin FPC Co Ltd. ("Forewin"), a large Chinese Flexible Printed Circuit (FPC) manufacturer has for a second time, selected Orbotech's production solutions for its high-end fine-line flex applications. F
  • Il tour europeo 2015 di Jackson Browne al via questa settimana

    21 May 2015 | 10:00 pm
    - Le date del tour vanno dal 24 maggio al 7 luglio 2015  LOS ANGELES, 22 maggio 2015 /PRNewswire/ -- Il tour europeo del cantautore Jackson Browne per promuovere il suo nuovo album in studio, Standing In The Breach, prende il via questa settimana, il 24 maggio a Roma, e si concluderà il
  • La gira europea 2015 de Jackson Browne arranca la semana que viene

    21 May 2015 | 10:00 pm
    - Las fechas de la gira van desde el 24 de mayo hasta el 7 de julio de 2015 LOS ÁNGELES, 22 de mayo de 2015 /PRNewswire/ -- La gira europea 2015 del cantante y compositor Jackson Browne como apoyo a su nuevo disco de estudio, Standing In The Breach, comienza la semana que viene, el 24 de
  • La tournée européenne 2015 de Jackson Browne débute la semaine prochaine

    21 May 2015 | 10:00 pm
    - Il sera en concert du 24 mai au 7 juillet 2015  LOS ANGELES, 22 mai 2015 /PRNewswire/ -- L'auteur-compositeur Jackson Browne présente son nouvel album studio, Standing In The Breach. Sa tournée européenne commencera le 24 mai à Rome et s'achèver
  • U.S. Census Bureau Daily Feature for May 22

    21 May 2015 | 9:01 pm
    WASHINGTON, May 22, 2015 /PRNewswire-USNewswire/ -- Following is the daily "Profile America" feature from the U.S. Census Bureau: DIGITALIZATION Profile America — Friday, May 22nd. We take for granted the many entertainment options so readily at hand because of the World Wide Web. Yet
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    Paul Roberts' Information Machine

  • Best Websites for Students

    Paul Roberts
    27 Apr 2015 | 3:59 am
    I personally believe that the technology has been very helpful to students. Well, it is designed to be helpful and should remain one. People only need to use it in a good way. I recently came across this article here that talks about the best websites for students. The internet has provided easy and fast access to knowledge and people can learn a lot of things regardless of where they may be in the world in just a matter of clicks. There are bad and good websites, and students should only use the latter. When I say good websites, it means those that have all the resources and information that…
  • The Importance of Grammar

    Paul Roberts
    2 Mar 2015 | 3:53 pm
    I recently came across an article here, and I find it really entertaining. It is written by a daughter of an English teacher who stresses the importance of grammar. Well, I personally believe that people should practice improving their grammar knowledge. I’ve talked to some of my friends who are Human Resource officers so part of their job was to interview applicants. They told me that whenever they see some grammatical errors in the resume and job application letter or hear some grammatical errors during job interviews, it significantly decreases the chance of applicants to pass and get…
  • Grammar Apps Helpful To Students

    Paul Roberts
    11 Feb 2015 | 5:42 am
    Learning about correct grammar is one of the things that people should do. Almost everything that we do nowadays especially in writing our application letter, responding to interviews and talking to others require the use of correct grammar. The good news is that there are many educational tools and reading materials available online. We only need to research online and take advantage of what websites have to offer. I recently came across this article here that discussed the top ten grammar apps. I personally believe that these apps are extremely helpful to students more especially that most…
  • Improving Grammar Skills for IELTS

    Paul Roberts
    8 Feb 2015 | 7:28 pm
    Grammar learning is one of the things that test takers should practice during test preparation. It is essential especially in answering the speaking and writing sections of the test. Tutors often provide the knowledge that are usually needed by test takers during the test. I personally believe that examinees should get themselves a nice tutor in order to achieve test success. I know one tutor here in Singapore that has already helped many test takers pass the exam and fulfill their dreams, and you can find him here in this website: Anyway, please check out this…
  • Effective Teaching Tips

    Paul Roberts
    16 Jan 2015 | 7:08 am
    I recently came across this article and I was excited to share it here. This is about effective teaching and the tips in knowing what works and what doesn’t. I’ve been teaching for many years and my years of experience has taught me many things about my teaching approach, the students’ behaviors and other important aspects of my academic career. When I saw this article, I was entertained mainly because it has provided some lessons and techniques in teaching. I personally agree that there are many things that teachers should learn and remember about our profession. It can take years to…
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    Communications Conversations

  • Talking Points Podcast: Special guest Allianz Life’s Jamie Plesser

    21 May 2015 | 7:49 am
    This week, we had a special co-host on the show: Allianz Life’s Jamie Plesser! Jamie shared a bit about his current role and background and then joined us as a guest commentator for the rest of the show. Enjoy! SHOW NOTES – May 21, 2015 “Facebook’s new ‘Instant Articles’ program poses dilemma for publishers” “Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook”…
  • PR Rock Stars: space150’s Morgan Hay-Chapman

    18 May 2015 | 6:10 am
    When I first met Morgan Hay-Chapman (in I believe 2011) she was the president of the U of M MN PRSSA chapter (a big deal), president of the MN Daily (an even BIGGER deal), a full-time student (ho-hum), and I believe she had an internship, too (at space150, where she is currently employed–go figure). As I got to know Morgan just a bit better, it seems this is par for the course for her. She’s not satisfied unless she is literally dominating the local PR and digital marketing arena! In my work with MIMA, I routinely hear from colleagues about how great Morgan is–that…
  • Facebook is building its own Hotel California

    15 May 2015 | 5:56 am
    Today’s guest post comes from a good friend of mine, Tony Saucier, director of social media at Life Time Fitness. Really good topic–this won’t be the last time we talk about this development. There’s this moment about halfway into Wall-E, when you realize the movie is about more than just a lovable little robot wandering an empty planet. Turns out Wall-E is all alone on Earth because the humans abandoned it for a mega spaceship – the Axiom – where robots attend to their every human need. Robot hover chairs chauffeur them around the ship, while robot news…
  • Personal blogging in PR ain’t dead–not by a long shot

    14 May 2015 | 6:50 am
    A few weeks ago, on the Talking Points podcast, Kevin Hunt and I discussed a guest post over on Mark Schaefer’s blog about the demise of blogging–or, as the author titled it, “Why the economics of blogging are diminishing.” In the article, the author talks about how blogging worked 5-6 years ago, how it’s changed, and how he’s adapted his approach. The problem is: I think a lot of his thinking is flawed. And, it demonstrates once again the flawed thinking of a lot of individuals (not businesses, to be clear) that get into blogging. Allow me to elaborate.
  • PR Rock Stars (of the future): 19 new college grads ready to take over the world

    13 May 2015 | 7:47 am
    Last year, I published a list of future PR rock stars. Students (seniors or juniors) destined for PR greatness–as nominated by their PR professors. So, not just some ad-hoc list–but a list of students from across the country who have been hand-picked by the people who undoubtedly know them best. It felt good to make that post. It felt good to get notes from professors thanking me for creating this list and telling me how much of a difference it makes for the students. It felt good knowing I was helping a class of students who, despite a better economy, still face an uphill battle…
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    Flack Me RSS News Feed

  • Tweeting Against the Tides of a Crisis

    Doug Bedell
    22 May 9599 | 6:30 am
    Summary: Here’s a rundown from Environment & Energy Publishing (E&E) on how social media, especially Twitter, is being used as a crisis communication tool. “We have an incredibly powerful device in our hands,” says Matthew Seeger, professor of communication at Wayne State University, “Social media gives us real-time or near-real-time information flows around a disaster, and that is powerful.”
  • Journalism Along the Way...

    Doug Bedell
    22 May 8390 | 6:30 am
    Summary: A couple of way stations in the evolution of journalism: A University of Wisconsin freshman decides that journalism isn’t dead, but requires a new definition: “The practice of broadcasting events, incidents, opinions or happenings by means of any publicly accessible platform.”...
  • Fly Swatted: Annoying Habits Flacks Could Stand to Change

    Mike Bush
    22 May 7510 | 6:30 am
    Summary: For years, we PR folks have always tried to listen in, fly-on-the-wall style, to the interviews our clients are having with various analysts and media members. But over the past month, a few journalists I have a ton of respect for have asked for one-on-one meetings with clients, leaving this flack feeling like he just met the business end of an 18-wheeler’s windshield (much like the bug who kicks off Men in Black).
  • Fiskars Puts a PESO in Its Pocket

    Jeannine Wheeler
    22 May 3594 | 6:30 am
    Summary: That’s the PR model PESO — paid, earned, shared, and owned; and if PRs are not using it, say industry experts, they can kiss their jobs good-bye. One brand that put a nice twist on the Paid and Earned aspects of the model is Fiskars, the 357-year-old scissors company. Suffering from flagging sales, Fiskars in 2006 ran focus groups that told them that if it were a color, it would be the color beige.
  • Digital PR Delineated

    Doug Bedell
    22 May 3454 | 6:31 am
    Summary: This piece from KoMarketing may take some studying, but it fleshes out what’s meant by digital PR and the new digital information era. ‘“Online PR is a hot topic in search engine optimization,’ says Garrett French, founder of CitationLabs. ‘Because of the growing demand, our tools now include the ability to find journalists and media outlets in all sectors – we see great growth in this area.’”
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    SF Chronicle

  • Fear No Change TRID Compliance Training Led by Ginger Bell Morf Media Inc. SVP e-Learning in Atlanta

    22 May 2015 | 3:05 am
    Morf Media Inc., defining the future of digital compliance training for the mobile workforce, today announced its education partners including Arch MI, First Funding and Freedom Mortgage, are hosting free TILA-RESPA (TRID) training on upcoming regulatory changes that impact real-estate loans. Register for the session here conducted by Morf Media, Inc. SVP of e-Learning Ginger Bell. Atlanta, GA (PRWEB) May 21, 2015 Education Partners Arch MI, First Funding, Freedom Mortgage Host Workshop on June 1, 2015 at Atlanta Marriott Buckhead Hotel 3405 Lenox Road NE Atlanta, GA 30326 Morf Media Inc.,…
  • Appsites Launches New Mobile App Marketing Tool

    21 May 2015 | 8:50 pm
    Appsites new marketing tool helps increase downloads for mobile apps. (PRWEB) May 21, 2015 Appsites, an Oakland based company, has developed a new tool to help app developers and marketers increase downloads for their apps. The company offers several services, including a tool for generating landing pages that are designed to increase app discovery on desktop, mobile, search, and social platforms. For a limited time, they are also offering a free month off any plan by using the coupon code “GK92B” during check-out. The Appsites team developed the tool as a means to make it easier to…
  • Russian, Japanese and Chinese Universities Take Top Spots In ACM International Programming Contest

    21 May 2015 | 8:25 pm
    ACM Salutes International Students for Solving Real-World Problems With Critical Computing Skills New York, NY (PRWEB) May 21, 2015 At the finals of the 2015 ACM International Collegiate Programming Contest (ACM-ICPC), St. Petersburg National Research University of IT, Mechanics and Optics placed first, the only competitor to solve all the problems to win the contest. Second place went to Moscow State University, followed by the University of Tokyo in third place. Two Chinese universities, Tsinghua and Peking, finished fourth and fifth, respectively. In sixth place was…
  • VA Maryland Health Care System Researchers Selected for Abell Foundation Innovation Award

    21 May 2015 | 8:15 pm
    The Johns Hopkins Alliance for Science and Technology Development and the University of Maryland, Baltimore Commercial Advisory Board has selected a research project at the Veterans Affairs (VA) Maryland Health Care System as one of two $50,000 Abell Foundation Award for Excellence in Innovation recipients for their ankle robot research, known as Anklebot. Baltimore, Md. (PRWEB) May 21, 2015 The Johns Hopkins Alliance for Science and Technology Development and the University of Maryland, Baltimore Commercial Advisory Board has selected a research project at the Veterans Affairs (VA) Maryland…
  • Wanda Sykes to be Master of Ceremonies for National LGBT 50th Anniversary Ceremony at Independence Hall July 4th

    21 May 2015 | 7:50 pm
    Organizers of the National LGBT 50th Anniversary Celebration announced that entertainer and advocate Wanda Sykes will MC the National LGBT 50th Anniversary Ceremony on July 4th at Independence Hall. (PRWEB) May 21, 2015 FOR IMMEDIATE RELEASE Contact: Cathy Renna, cathy(at)targetcue(dot)com, 917-757-6123 WANDA SYKES – MASTER OF CEREMONIES NATIONAL LGBT 50TH ANNIVERSARY CEREMONY INDEPENDENCE HALL - JULY 4TH Organizers of the National LGBT 50th Anniversary Celebration announced that entertainer and advocate Wanda Sykes will MC the National LGBT 50th Anniversary Ceremony on July 4th at…
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    InkHouse Public Relations – Boston – San Francisco

  • The PR Impact of the Pew State of the News Media Report

    Beth Monaghan
    19 May 2015 | 6:50 am
    Two words sum up the Pew Research Center’s “State of the News Media 2015” report: Facebook and mobile. Let’s blame millennials. Why not, right? By 2020, they will account for nearly half of our workforce and we already know how they send something like 2,000 texts per month. By 2020, 80% of Americans will own smartphones. Why resist all of this change though? As trends go, once discussion bubbles up to the mass media they tend to be well underway. Millennials are already changing the nature of our workplaces for the better, shifting them away from the hierarchical and patriarchal…
  • Marketers Need to Create Ephemeral Content Right Now

    Jill Jankowski
    18 May 2015 | 6:56 am
    It was five years ago when I started my career in social media marketing, and the marvel of posting witty, geeky content to show my love of all things Internet-y has come back to haunt me on the occasion, thanks to the Timehop app (not to mention every #tbt that will surface again and again for the rest of my life). Post-Millennials (Generation Z) are savvier than I, however, growing up with technology in the palm of their hands. They don’t want to follow in my footsteps and archive their every move; instead they put their best selves in the public eye and let the mediocre moments they…
  • Going for the Gold: NEVYs 2015

    Rachel Nelson
    14 May 2015 | 10:02 am
    Flashing lights, disco balls, and gold glitter engulfed the House of Blues last night at the third annual NEVY awards party by the New England Venture Capital Association. More than 800 VCs and entrepreneurs gathered in Boston to count down New England’s greatest hits and paint the town gold. “Hello, all of you beautiful people!” NEVCA Executive Director CA Webb greeted the crowd dressed in an  ‘80s- theme. Of course, what’s more attractive than a gathering of local rock stars in glistening gold bow ties, sparkling rings and Mardi Gras beads? The 2015 NEVY winners included…
  • Making Headlines “Clickable”

    Lindsay Sydness
    13 May 2015 | 8:04 am
    You only get one chance to make a first impression and, in the world of publishing and content marketing, that is the headline. Today, reporters are often compensated by the numbers of page views and clicks on their published stories which has led to a rash of click bait, sensationalized headlines everywhere from Buzzfeed to Facebook, designed to illicit an immediate click, such as: 15 Amazing Celebrity Diet Secrets: Your Jaw Will Drop at #7 or Someone Left This Dog Outside During a Rainstorm…Then This Happened. In PR and social content, headlines matter enormously too – whether it’s…
  • Why Twitter Changed its Homepage and What it Means for Brands

    Linnea DiPillo
    6 May 2015 | 12:15 pm
    Believe it or not, 42% of B2B brands either have no account or are inactive on Twitter. Shocking, right? Especially considering that 83% of Fortune 500 companies have accounts and Twitter reported last week that it has more than 300 million active monthly users. However, these B2B companies aren’t alone – only 19% of adults maintain an active Twitter account, which may seem high, until you find out that nearly 60% use Facebook on a regular basis. Additionally, Apple, arguably one of the most influential companies, has never tweeted, engaged with users or even uploaded a profile picture on…
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    Susan Marie

  • 25 Lessons and Truths in 2015

    17 May 2015 | 4:40 pm
    Huge thank you to Elephant Journal for publishing this!  Please read and share here --> "25 Lessons and Truths in 2015" Author: Susan Marie Apprentice Editor: Jessica Chardoulias/ Editor: Renee Jahnke        Photo: Shaun Nelson-Flickr
  • Cory James & Amy Gallagher [Spring Healing Performance Audio & Video Showcase]

    16 May 2015 | 5:19 pm
    photo © Buffalo Rising Cory James and Amy Gallagher present: "Spring Healing: A Musical and Poetic Journey of Hope" at St. John's Grace Church in Buffalo, NY Guest accompaniments:  Sarah Rice [violin] Azure James [harp] Frank Scinta [piano] Linda R. L. Appleby [piano]  Charles Anderson [guitar] Catherine Miller [vocalist] Live Audio of the event:  Azure
  • Spring Concert of Healing and Rebirth : Cory James & Amy Gallagher

    7 May 2015 | 8:09 pm
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  • Live on CMBR Radio

    7 May 2015 | 10:28 am
    The CMBR Show is a radio show for artists, art events and business owners from all genres. They tell the stories that inspire or inform. Airs on Sundays at 6pm CST/ 7pm EST. I was honored to have my poetry recently featured and aired live on radio and archived later here:  CMBR Radio Show with Susan Marie & The Holistic Health Expo What I truly adore about this radio show is the
  • Earth Day 2015: 21 Day Eco Challenge

    21 Apr 2015 | 7:47 pm
        On CNN International HERE “Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.” - Margaret Mead  Gaylord Nelson, Earth Day founder, saw an oil spill in California in 1969. Student anti-war movements were ablaze and Gaylord took that movement and combined it with
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    Schwartz MSL

  • How to put the “social” in healthcare IT social media: Experts weigh in

    Davida Dinerman
    19 May 2015 | 10:35 am
    Continuing our post-HIMSS reporting, MSLGROUP Boston’s senior media and content strategist Don Fluckinger asked a few of the most influential social media leaders in the health IT space (they converse on Twitter with the #HITsm hashtag) what it takes to stand out in the crowd and become a thought leader, no matter your specialty topic. […]
  • HIMSS15: All the trends you need to know in less than four minutes

    Don Fluckinger
    12 May 2015 | 11:30 am
    It’s not every day you get to witness a movie’s world premiere, but that’s exactly what’s happening here. We interviewed some of the top movers and shakers at the week-long, 43,000-attendee Health Information Management Systems Society (HIMSS) convention in Chicago – including MSLGROUP clients – to learn about the hottest topics at the biggest health […]
  • Video: What Everyday People Know About Encryption

    Dara Sklar
    27 Apr 2015 | 2:18 pm
    “Where the world talks security” was the tagline at this year’s RSA conference where 30,000 IT vendors and technology professionals exchanged ideas about security threats and products. A week later as media headlines continue to report the latest security breaches and privacy debates, it seems the security conversation has extended beyond the aisles of Moscone […]
  • RSA 2015: Into the Woods: Protecting Our Youth from the Wolves of Cyberspace

    Kendra Dorr
    24 Apr 2015 | 4:50 pm
    When talking cybersecurity, it’s far more common to be thinking about malware than social issues. However during this year’s RSA Conference, information security and child safety crossed paths for a discussion on how to protect children from becoming victims of cybercrime. As technology has gotten increasingly more sophisticated, unfortunately so have the potential threats facing […]
  • RSA 2015: Quantitative Security: Using Moneyball Techniques to Defend Corporate Networks

    Kendra Dorr
    24 Apr 2015 | 6:57 am
    When Oakland A’s General Manager Billy Beane embraced an analytic approach to building the dream team, he revolutionized baseball. What if organizations embraced a similar approach to choosing security solutions? The current method is more of an art than a science, Amit Mital, CTO, Symantec noted in his keynote at RSA. By adopting a quantitative […]
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    Wakeman Agency

  • Is Your Charitable Organization Sexy Enough?

    19 May 2015 | 4:00 am
    Most people probably would not describe nonprofit organizations as sexy. Instead, it’s easier to think of Hollywood crushes, designer fashions, luxury vehicles and even awe-inspiring renovations as possessing that magnetic pull that captivates our attention. The post Is Your Charitable Organization Sexy Enough? appeared first on Wakeman Agency.
  • Why Board Members are Like Facebook Statuses

    15 May 2015 | 4:00 am
    This just in: The way your friends’ (or kids) update their Facebook relationship statuses and how your nonprofit Board members feel about your organization may have more in common than you think. The post Why Board Members are Like Facebook Statuses appeared first on Wakeman Agency.
  • What We Learned from Haiti

    12 May 2015 | 4:00 am
    The Fukushima nuclear disaster. The Sri Lanka tsunami. Hurricane Katrina. The Haiti earthquake. When tragedies of epic proportions strike, hearts are touched, and goodwill is inspired at levels just as epic. The post What We Learned from Haiti appeared first on Wakeman Agency.
  • Four Simple Ways to Keep Post-Event Buzz Alive for Nonprofit Organizations

    8 May 2015 | 4:00 am
    When done well, events can be part of a sustained and integrated strategy that engages audiences, builds support, heightens awareness and expands reach. The post Four Simple Ways to Keep Post-Event Buzz Alive for Nonprofit Organizations appeared first on Wakeman Agency.
  • Why Becoming a Better Place to Work Improves Your Brand

    5 May 2015 | 4:00 am
    Having a strong brand is essential for organizational success. When companies and nonprofit agencies think about their brand, they are usually astute enough to consider factors beyond the approved color palette and logo. They frequently consider how certain audiences perceive and interact with them – the media, donors, volunteers, foundations, governmental bodies, clients. The post Why Becoming a Better Place to Work Improves Your Brand appeared first on Wakeman Agency.
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    Melissa Cassera

  • Less clutter. More pleasure. 4 questions to help you identify what’s not working in your biz… and make it better.

    20 May 2015 | 3:05 pm
    Confession: For the past couple of months, something’s been feeling a bit “off”about my business. I couldn’t put my finger on it and it was starting to frustrate me. I love leading my OBSESSED class so…no. That’s not it. My website still makes me happy. I’m still totally into blogging and I’ve got no shortage of ideas. So…what?! I decided to do what I call a “pleasure audit.” I went through every single page of my website, and every single thing on my recurring business to-do list, and I asked myself, “Does this feel right?” “Does this feel necessary?” “Does…
  • How to plan the ultimate working vacation (work-cation!)

    11 May 2015 | 3:17 pm
    Everything notable I’ve done over the past year happened while taking a working vacation. Aka: a work-cation! I came up with the concept for my OBSESSED class — and outlined the entire curriculum — while vacationing in rural Sweden in an adorable cabin with one of my besties. With no wifi or phone. While eating my body weight in smoked salmon. I wrote my first screenplay while in Los Angeles. Solo-cationing. Blissfully alone. In an adorable AirBnB rental house. In between stalking all the places the gossip mags tell me Ben Affleck is supposed to be even though he never seems to show up.
  • How to create binge-worthy content like your favorite TV show.

    29 Apr 2015 | 8:08 am
    Game of Thrones! House of Cards! Empire! Oh, those TV shows you just can’t stop freaking watching. They consume your mind. Your world. Complete obsession. I love getting swept away in a new TV obsession, binge-watching episode after episode with Lily curled up in my lap, squealing at the screen while my favorite characters battle, scheme, manipulate, fall in love, and leave me gasping with an “OMG!” cliffhanger at the end of each episode. Have you ever wondered why certain TV shows are so addicting… while others fall flat? As a business strategist who also moonlights as a…
  • Good work ALWAYS gets found.

    22 Apr 2015 | 2:24 pm
    I just Googled the phrase “business advice” out of pure curiosity. Guess what came up? 1,020,000,000 results. Insanity. As entrepreneurs, we are saturated with “expert advice” from bajillions of sources. We face a never-ending list of “rules” and “guidelines” we are supposed to follow. Best practices for customer service. Promotional strategies. SEO principles. Social media etiquette. Rules about how often to post blog content. How often to send out a newsletter. How many characters an email subject line ought to be. The “right words” to use to “close” a hesitant…
  • The Better Bio Challenge: Your 150-Word Story

    13 Apr 2015 | 8:04 pm
    This is IT. We’ve worked on your 25-word intro and your 75-word byline. Now, on week three of THE BETTER BIO CHALLENGE, it’s time for the grand finale: Your 150-word story. This is your Emmy / Oscar / Tony / Grammy moment. A big, sweeping celebration of you + your business. Not everything you’ve ever done. But the best of what you’ve done. With this final step of the challenge, we’re building on top of the work you’ve already done — not reinventing the wheel, just adding even more goodness, more credentials, more sizzle, more YOU. Without further ado … Here’s mine:…
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    Beckerman PR » Blog

  • Highly Regulated, Highly Silent?

    Sharon Golubchik
    5 May 2015 | 6:12 am
    It’s the middle of the night, and you can’t sleep. You have a rash on your leg that looks bigger and redder than it did this afternoon. Or your finger is throbbing so badly you can practically see it pulsing. Your eye is relentlessly twitching. The list goes on. So, what do you do? You don’t want to go to the ER or call your doctor’s emergency line – if it’s nothing you’ve just won yourself the “hypochondriac” stamp of disapproval. On the other hand, it may be something. So you turn to Dr. Google. He’s always there when you need him; he does not judge; and he always has…
  • Knocking the Hustle: The Rise of Internet ‘Curators’

    Kyle Kirkpatrick
    20 Apr 2015 | 12:14 pm
    If you’re good at something, never do it for free. This notion of profit before craft, purported by Heath Ledger’s Joker – surprisingly, not one of the Founding Fathers – seems to make the world go ‘round. Giving away product or content to the masses is largely viewed less as a public service or artistic virtue than an act of business naivety. After all, if you don’t profit from it (whatever “it” is), someone else sure will. That’s where The Fat Jewish comes in. The moniker of Internet celebrity (ugh) Josh Ostrovsky isn’t ironic: He’s overweight, and – you…
  • Happy Tax Day

    Shannon O'Reilly
    15 Apr 2015 | 6:22 am
    W-2, W-4, WTF?! Things I never learned in high school (stolen from Instagram, but so accurate): What are taxes How to do my taxes How to balance a check book Anything to do with banking How to obtain college loans What is a 401K By midnight tonight, I will be sending the IRS a hefty contribution of $595.00. At first, I blamed TurboTax; so I did my taxes again on the Tax Act app. Same result. And finally I realized the mistake was mine. Who knew that you couldn’t put three deductions on your W-4 (or even what a W-4 was, actually) if you’re not married, don’t have any children and are the…
  • Former Hoboken Chief of Staff Daniel Bryan Joins Beckerman’s Public Affairs Team

    Tim White
    9 Apr 2015 | 8:32 am
    Daniel Bryan has joined the firm as Senior Account Supervisor in its public affairs practice. He served most recently as Chief of Staff to Hoboken NJ Mayor Dawn Zimmer. “Dan is widely respected by elected officials and business leaders throughout the state as a strategic thinker, policy expert and a top-notch communications professional,” said Timothy White, Vice President of Public Affairs. “Dan’s experience managing complex and challenging policy issues will bring added value to our clients. Dan will be an important asset to our team as we continue to strengthen and…
  • Everything you read on the Internet is true (April Fools)

    1 Apr 2015 | 6:39 am
    According to an Associated Press story that ran in 1983, the origin of April Fools’ Day involves the Roman Emperor Constantine and a jester named Kugel. Kugel, a total fool (with the same name as a delicious Jewish noodle pudding), said he could run the empire much better than Constantine. Constantine, thinking this hilarious, made an annual event – on April 1 of course – appointing a jester to rule for day. “In those times fools were really wise men. It was the role of jesters to put things in perspective with humor,” said Joseph Boskin, a professor of history at Boston University.
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    The Access Point

  • Access Cares Update, Spring 2015

    Carolyn Linck
    20 May 2015 | 11:17 am
    Last you heard from Access Cares, we were busy celebrating #NationalReadingMonth in March and had collected 193 books to donate to the Friends of the SF Public Library. Since then, and in true Access form, we’ve been keeping very busy! Here’s a glimpse at what we’ve been up to this spring… Earth Day Spring Cleaning On Saturday, April 25 a small and mighty team from the SF office spent their Saturday morning giving back to the community in honor of Earth Day. Together, we helped beautify the city by landscaping two medians alongside hundreds of volunteers on the San Francisco…
  • The Rise of Digital Video: Media Insights

    Carina Uehara
    11 May 2015 | 3:51 pm
    Digital video is not a new concept for journalism, nor is it for the nearly 200 million people who watched videos on desktops in March of this year. However, news organizations have been shifting how they approach digital video – and this shift could dramatically influence the type of news we see online, its rate of consumption and how PR professionals adapt to this ever-changing landscape. Access recently attended The Rise of Digital Video, a panel with some of the industry’s leading multimedia producers and editors, to hear their unique perspectives on digital video and how their news…
  • PR Lessons from Frank Underwood

    Vanessa Piccinini
    17 Apr 2015 | 12:15 pm
    I just finished watching the third season of Netflix series House of Cards and between the excellent acting and chess-like plot, I haven’t been able to pinpoint what exactly got me hooked. So hooked in fact, that I won’t confirm nor deny having binge-watched the entire third season in about one month. As the story of the “unconventional,” power-hungry politician portrayed by Kevin Spacey unfolded, at times I was tempted to pause and jot down some of the lessons Frank Underwood’s scheming meticulous planning had taught me, including: the ability to focus on his end goals, strategize…
  • An Access Book Drive for National Reading Month

    Carolyn Linck
    3 Apr 2015 | 3:48 pm
    “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” –Seuss Reading brings knowledge. It sparks imagination and ideas; it lets your mind wander and get lost – it’s relaxing and adventurous. Because of these reasons and so many more, this year Access helped celebrate the 2015 National Reading Month in March with a book drive to benefit the Friends of the SF Public Library. In just 31 days – 22 business days to be exact – our San Francisco staff did some personal spring cleaning to help the cause and donate books…
  • Present Like Nobody’s Watching

    Ken Bruno
    31 Mar 2015 | 10:36 am
    Last week we shared some of the outside passions and pursuits of our incredibly talented staff. After reading that post, I was compelled to add one of my own recent pursuits to the list – competitive karaoke singer. Don’t adjust your monitors– you read that right. And I know what you’re thinking: yes, there are competitive karaoke leagues. And yes, they are exactly like Pitch Perfect. I’ve always enjoyed karaoke, so when presented with the opportunity to go “pro,” I gave it a go. Within one week, I realized there was a pretty big problem: I really can’t sing. After coming to…
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    Communiqué PR Blog

  • Branding the Most Important Product: You

    Brianne Campion
    20 May 2015 | 9:00 am
    Recently, Mashable pulled together a group of brand experts to conduct a Twitter chat focused on strengthening your personal brand.  A full summary of the questions and answers posed by @mashbusiness can be found here.  After my own review of the feedback from the experts, I came to three overarching ideas that can stand as the building blocks for creating your unique, personal brand. Figure out who you really are In today’s tech-focused world, more often than not, others’ first impression of you is going to take place online and people are only going to know you by what you choose to…
  • Going Beyond “The Google”: The Importance of Research and Critical Thinking in PR

    Beth Mayer
    15 May 2015 | 9:00 am
    Our team at Communique PR recently hosted a visit from some students at Seattle University’s PRSSA chapter and we had the opportunity to share our experiences as PR professionals and offer advice for people considering PR as a career. I got to thinking about the various tasks I work on throughout my day – drafting pitches, talking to reporters/analysts, writing press releases, counselling clients on PR strategies. The common thread through all of these activities often comes down to resourceful, thorough and creative research. Critical thinking drives so much of what we do on a daily…
  • The Digital Debate: What the State of the News Media Means for PR

    Sheridan Smalley
    13 May 2015 | 9:00 am
    Digital or print? In the PR world, it’s a question we hear all the time. As outlets increasingly turn digital and audiences go mobile, many in the industry wonder whether print coverage—the onetime king of earned media—still carries the same weight, or if their interests would be better met with a digital-first approach. And what about other media formats, like radio or broadcast? I should start by saying that it’s not a black-and-white answer. But the findings of the recently released Pew State of the News Media 2015 report, its annual study of how the news industry changes over…
  • How to Sell Your Story Over the Phone – 5 Best Practices

    Alice Espana
    11 May 2015 | 9:00 am
    Have you ever heard the saying a smile can be heard over the phone? The saying rings very true because there’s nothing quite like the sound of a smile. But, when it comes to pitching stories over the phone (call-downs), you’ll need more than just a dashing smile to be heard. Pitching a story, whether that’s in person, via email or over the phone, should be a very well thought-out process. A good PR professional knows that reporters work on deadlines and have no time to waste. In light of this, if a PR pitch is unclear, confusing, too long, unstructured, filled with typos or any other…
  • The Rise of Contributed Content: 5 Tips to Make Yours Sing

    Ann Kwong
    8 May 2015 | 9:00 am
    Today, opportunities abound for savvy marketers to get their messages heard. If the late 1990s heralded the rise of online content, the early 2010s are all about the rise in contributed content. For those of you who follow changes in the field of media and journalism, it won’t come as any surprise that Forbes is now host to over 1,000 regular contributors, many of whom are unpaid but who receive credit for page views and the clout that goes along with publishing under the Forbes banner. If that does come as a surprise, you might wonder why Forbes has made such a radical shift. Are they…
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    PRSAY – What Do You Have to Say?

  • Life As A Volunteer: My PRSA Family

    18 May 2015 | 11:20 am
    When I check my personal Facebook feed, I’m frequently reminded of my PRSA “family” – because I’m friends with so many fellow PRSA volunteers on Facebook. These friendships go back many years, starting with my work in establishing a PRSSA chapter at the university where I taught at the time. As a result, I was […]
  • Friday Five: When Selfies Save Lives

    Rosanne Mottola
    15 May 2015 | 12:37 pm
    For a trend that started with people taking photos of themselves in a bathroom mirror, the “selfie” has grown exponentially in popularity (and quality) over the past decade. The invention of the front-facing camera phone can probably be credited with taking the selfie to a whole new level. While we still scoff at people who […]
  • Advancing Your Career By Connecting With New PR Pros

    Ashleigh Mavros
    14 May 2015 | 9:15 am
    Graduating, starting your first job or switching careers paths can be an exciting, yet stressful time, as you take a dive into the unknown. Although the transition may seem a bit overwhelming, there are numerous opportunities you can take advantage of to continue advancing your career – one of those being the PRSA New Professionals […]
  • Considering PRSA Board Service? Stop Thinking. Just Do It.

    13 May 2015 | 8:00 am
    PRSA is looking for leaders to serve the Society beginning in 2016. I’m here to tell you that if you’ve ever considered serving, now is the time to do so. It was some of the most enjoyable and reward times in my life. I’m not going to lie. There were also some frustrating times. Here’s […]
  • Pay It Forward: Working With The Next Generation of PR Practitioners

    Brian Lee, APR
    12 May 2015 | 7:03 am
    I’ve carried with me a “pay it forward” mentality for the better part of two decades. It all started my freshman year at the University of Wisconsin, when a senior in my fraternity helped me out, and knowing I had no equivalent way of paying him back, he simply told me to assist an underclassman […]
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  • Operation Portable Career: Communications Firms Are Perfect Fit For Mobile Milspouses

    Katie Mehr
    21 May 2015 | 8:00 am
    For information about PRSA’s Moving Veterans Forward initiative, visit the PRSA Jobcenter. Most military spouses hear it during almost every Permanent Change of Station (PCS): friends and acquaintances voice their frustration over finding and/or keeping employment with each move. For some, this is the first foray into military life where unique challenges and experiences color our daily lives. For newcomers like me, it has meant three moves in two years. For others, this dance is a familiar one as they settle into the routine of packing up, moving halfway across the country, and…
  • Six Tips For APR Success

    6 May 2015 | 7:20 am
    Editor’s note: This is the part of an ongoing series of articles from communicators who have earned their Accreditation in Public Relations, describing what lead them to become accredited and what the accreditation experience was like for them. Since entering the professional world and at the beginning of each new year, I endeavor to set at least one personal and professional goal for myself. As I was considering my goals for 2014, one theme kept emerging — continuous learning. I decided my path to continuous learning was through obtaining my Accreditation in Public Relations (APR). For…
  • 7 Pinterest Points PR Pros Need to Know

    Kate Snyder
    5 May 2015 | 7:00 am
    For many of us, Pinterest is a form of entertainment (or obsession). But for PR pros, it can be a powerful tool to connect with our audiences. Now I know what you’re thinking: Is anybody even using Pinterest anymore? Yes. Pew Research Center’s Social Media Update 2014, indicated 28 percent of online U.S. adults use Pinterest, representing 22 percent of all adults in the U.S. That’s way below Facebook’s 71 percent of online adults, but slightly above Twitter’s 23 percent and Instagram’s 26 percent. Yup, you read that right. ABOVE Twitter and Instagram. That’s something for PR…
  • The Art Of Managing Workplace Conflict

    MJ Clark
    1 May 2015 | 7:00 am
    Have you ever watched a conflict between two other people at work and were reluctant to step in? Why is that? There are so many possible reasons: You don’t want to get in the middle of it. You’re unsure what to say. You don’t want one or both of them to be upset with you. You’re not a supervisor to either of the people in conflict. You’re afraid your approach will be too tough. People will often say they don’t want to step in because they are afraid of how the people in the conflict will respond. I believe it is more often our lack of confidence in our ability to handle their…
  • Getting To “Yes” In Contentious Community Situations

    28 Apr 2015 | 6:51 am
    Overcome Opposition, Anti-Social Media and Contentious, Angry People This is an era of easy allegation, rampant speculation, over-interpretation, contentiousness, and negative forecasting. To assure yourself that the public has the information it needs to make decisions effectively, you’ll need to deal with them and engage them directly, constantly. This is a different discipline and requires different public relations tools than those so many of us are used to using. While traditional tools have their applications, it is the direct techniques – face-to-face work, small group work,…
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    March Communications

  • Facebook as a News Source – Will Publishers and Consumers ‘Like’ It?

    Hanah Johnson
    19 May 2015 | 7:27 am
    This time last year, Pew shared that 30 percent of U.S. adults get their news from Facebook. That stat startled many people – is the news and information on Facebook really a sufficient news source for Americans? For better or worse, Facebook is embracing that role, rolling out a new plan this month to host articles from news organizations like NBC News, BuzzFeed and The New York Times. Facebook Instant Articles will bring more “aesthetic” articles to mobile users, including high res images and geo-tags, as well as faster load times (Facebook is promising 10x speed increases for…
  • Show Report: Internet of Things World in San Francisco

    Madge Miller
    18 May 2015 | 9:40 am
    The Internet of Things is a hot topic and, since at its core it’s about data and communication, IoT cuts across every industry sector – consumer, industrial, B2B – in the same way the telephone did in the early years of the 20th century and the Internet did in the 1990s. The March San Francisco office attended Internet of Things World in San Francisco last week, which bills itself as the largest and most comprehensive IoT conference. We only had time to speak to a few of the companies in attendance, but you can tell from the wide-range of technologies in our quick sampling just how…
  • The Roundup: PR News for the Week of May 18

    March PR
    18 May 2015 | 1:00 am
    8 of the Worst Press Release Mistakes PR Daily – May 7, 2015 Despite what you may read, the press release is not dead. It’s still a very effective tool used by PR and communications pros. This article talks about some common press release mistakes and how you can avoid making them. 3 Tips to Make PR and IT Work Together More Effectively PR News – May 6, 2015 PR and IT teams might have different goals, but there is a lot of potential to work together. Whether you work in B2B or B2C public relations, technology is a crucial part of a successful campaign and this article will…
  • Tech PR Pros: Pitching the Wall Street Journal? Remember These 4 Tips

    Patricia de Groot
    15 May 2015 | 10:52 am
    Last week, Gorkana invited Californian PR professionals to a panel discussion with members of The Wall Street Journal’s technology and finance team. “Heart on the Street” co-editor Liam Denning, deputy technology editor Scott Austin and technology reporter Rolfe Winkler gathered at the Fairmont Hotel in San Francisco to share their insights on the world of tech journalism. Here are the four most memorable tips to consider before hitting “send” on your email pitch to the WSJ: 1. “Get your people in front of us before something happens. Anticipate the story.”  So you…
  • SiriusDecisions Shows off Its ‘Magic’ Touch at Summit 2015

    Martin Jones
    14 May 2015 | 8:14 am
    Credit: Jenna Burpee We have a team spending the week down in Nashville with client SiriusDecisions at Summit 2015, the company’s flagship event focused on marketing, sales and product alignment. Aside from promoting the event and managing attending press, we are shooting some video case studies and an event showreel, as well as handling all photography requirements – everything from meet and greets with Magic Johnson and Neon Trees, to capturing the ROI Award Winners and general pictures of the event main presentations, Marketplace activities and attendee networking events. It’s a…
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    Sherrilynne Starkie

  • Hey recent PR graduate! Let’s chat

    15 May 2015 | 11:14 am
    Every year about this time, young graduates email me about PR internships and job opportunities. These messages often come with a request to meet up so they can ask me a few questions about my own career and get some advice.  Here’s the questions I usually get: How did you get a start in your career? As a young mother, I was part of a women returners’ group exploring career choices. Our group facilitator had arranged a tour of Ottawa’s Civic Hospital, so that we could see for ourselves the many jobs and career choices in healthcare. I saw female doctors, nurses,…
  • Snapchatting loses top banker his job

    2 May 2015 | 4:51 am
    A week after having a series of snaps reposted to Instagram, Royal Bank of Scotland announced that Chairman Rory Cullinan would be leaving the company. Coincidence? Maybe. It seems the banking boss had used Snapchat to send his daughter some messages about how boring his job is. She reposted them to Instagram and they were picked up by the UK tabloid newspaper The Sun. “RBS boss on £4m bonus, who plans to axe 14,000, sends moaning Snapchat selfies,”  the headline read. Ouch! Snapchat, the social network favoured by teens and millennials, is a messaging mobile app that lets users share…
  • Nine years of Twitter

    26 Apr 2015 | 5:10 am
    Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. It’s been a driving force for my business, career and life. I connect with colleagues and associates from around the world. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. Many of my clients first became aware of me via Twitter, so did my boss. I’ve been invited to speak at conferences, contribute articles and participate on podcasts. When I decided to start a PR company on a small island…
  • Measuring the impact of Facebook video content

    3 Apr 2015 | 12:49 pm
    Ever notice that  the video ads you see in your Facebook news feed start running even if you don’t click on play? There’s a good reason for that. People respond differently to the videos that the see in their Facebook news feeds. Some scroll right by, some watch a few seconds then move on, still others will watch the video right through to the end. For content marketers it’s difficult to measure the impact a video might have. A recent study found that almost half of the impact of a video ad is realized when people have seen three seconds or less of it. In addition, nearly…
  • Reflections on PR agency life

    28 Mar 2015 | 10:51 am
    Last week I published a post called Lessons Learned From a PR Life, which included a listing of observations from my work week. People seemed to really like it. And so, seeing as I am continuing the exercise of taking time each day to answer the question, ‘What did I learn today?’, I thought I’d publish my list for this week. Here’s what I learned from PR agency life over the past five days: It never hurts to make a new friend. Talking things through makes difficult things seem simpler. A hungry man is a crabby man. Feed or avoid. Friends and family will keep you grounded.
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    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • National journalists come to Philadelphia to share insights on data-driven storytelling

    19 May 2015 | 8:11 am
    Panel brings together reporters from The New York Times, Forbes, AP, and knight-mozilla OpenNews The Power of Data for Storytelling, a seminar open to professional communicators in the Philadelphia area, is being held Thursday, June 4, 2015 at the Penn Museum from 5 p.m. until 7 p.m. The media panel discussion brings together four of the top minds on data, how it is transforming the way journalists do their jobs, and the way companies communicate their stories. The media panel is sponsored by Gregory FCA and will be moderated by Gregory FCA President, Greg Matusky. “Data is proving to…
  • Of course the media is going to cover a riot, and rightly so!

    29 Apr 2015 | 2:34 pm
    Wow. Where did this notion come from, that when there’s a riot in the streets, and fires are burning down a city, the media shouldn't cover it? Rather, they should train their cameras on the thousands of peaceful protesters and not rioters threatening lives and property? The fact of the matter is, it’s the media’s job to report on threats and risks. It’s their duty to cover the dangerous and the destructive. And this time, they did their job magnificently, particularly CNN, which is taking a lot of heat for simply doing the difficult work we rarely see done any more.In many ways, the…
  • 7 things great speakers do

    24 Apr 2015 | 8:06 am
    Most people fail as speakers simply because they don’t know the tips and tricks of great speech-giving. They don’t understand how to grab attention, connect thoughts, establish credibility, and deliver the goods in powerful, unforgettable ways. So never fear, anyone can give a masterful speech by simply following some basic tenets:Know your audience. How many times have you sat through a talk and asked like Jim Carrey in "The Truman Show" as his fake wife promoted products to an unseen audience, “Who are you talking to?” Great speeches abide by the same first rule of great…
  • Rand Paul Loses His Wits and Fails to Connect

    14 Apr 2015 | 5:53 am
    What the heck was the Senator and eye surgeon from Kentucky thinking when he broke the cardinal rule of spin and attacked the media? Get a grip guy. In this game, everyone learns early that there’s no grass to green by criticizing your interrogator. And Rand Paul only wasted precious time by lecturing Today Show co-host Savannah Guthrie on how to ask a question. Was Wednesday's set up more opinion than probing? Sure. Was that to be expected? Absolutely. The game in these instances isn't to be right, or to confront. Rather, it’s to deliver the goods, on message and on mark, regardless of…
  • The New Republic: Have we confused viral with consequence?

    25 Mar 2015 | 10:11 am
    I got schooled last night. Bloomberg’s Charlie Rose was interviewing Leon Wieseltier, the former literary editor of The New Republic, the liberal journal of arts and culture. I had only followed TNR’s implosion from a distance, intrigued by its owner, Chris Hughes, whose net worth hangs at about $1 billion thanks to having been a Harvard roommate of Mark Zuckerberg and helping him to co-found Facebook. This winter, Hughes faced a newsroom mutiny when most of his staff writers, including Wieseltier, resigned in protest rather than accept Hughes’ plan to transform the 100-year old journal…
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  • PRoust Questionnaire: Sean Kelly

    Judy Gombita
    27 Apr 2015 | 3:55 am
    The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Sean Kelly: 1. What are your most striking characteristics as a PR practitioner? I like to think that it’s trustworthiness; I’ve always been a straight shooter. 2. What is your principal fault as a PR practitioner? I talk too much—it’s something I have to keep…
  • Deconstructing the Century of the Selfie for PR purposes

    Judy Gombita
    16 Apr 2015 | 8:04 am
    One big question is whether we as public relations practitioners can afford to migrate (professionally) from “we, the intelligent few” to “we, the people,” primarily by helping our clients to listen to and interpret the “wisdom of the crowds” A post-event reflection on Stuart Ewen’s Museum of Public Relations-sponsored lecture on “Edward Bernays and the Century of the Selfie” By Toni Muzi Falconi As George Bernard Shaw wrote in his 1902 play, Mrs. Warren’s Profession: “The people who get on in this world are the people who get up…
  • Relations with customers and prospects

    Heather Yaxley
    8 Apr 2015 | 2:32 pm
    In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. The ten chapters featured so far seem to counter the progressive perspective of PR’s history. The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Its title: Relations with Customers and Prospects, is essentially what today may be thought of as marketing rather than public…
  • Analyzing “results” from a communications performance measurement conference

    Judy Gombita
    1 Apr 2015 | 10:18 am
    “Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Fraser Likely By Mary Jane Martin, MS, APR It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. That is, we will never be able to show that our programs changed behaviour. Likely advocates for a complete set of instructions, complemented by a comprehensive…
  • Contemplating selfie disruptions in historical and modern-day PR

    Judy Gombita
    19 Mar 2015 | 9:36 am
    Selfie contemplations! Toni Muzi Falconi and Stuart Ewen “If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Stuart Ewen By Toni Muzi Falconi The Museum of Public Relations scheduled an event for late March 2015, at Manhattan’s Baruch College / CUNY Newman Library (where the books and artifacts of the museum are currently situated), anticipated to be a critical and topical public assessment of the PR profession or at least key…
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    Public Relations Sydney

  • How to write a blog post

    Catriona Pollard
    11 May 2015 | 6:44 pm
    If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. Blogs are the best way of demonstrating your expertise online, controlling your message and building your reputation. The power of a blog is that when you are blogging, you are […] The post How to write a blog post appeared first on Public Relations Sydney.
  • How to build your personal brand for success [PODCAST]

    Catriona Pollard
    4 May 2015 | 11:45 pm
    Whether you are looking for a new career challenge, growing your business or starting a new company, building your personal brand can be very rewarding — both personally and professionally. Recently Catriona Pollard was interviewed by Elle Roberts, of the Artful Business Community discussing how to build a successful brand and step into the spotlight. Sharing her […] The post How to build your personal brand for success [PODCAST] appeared first on Public Relations Sydney.
  • 5 tips for creating powerful key messages

    Catriona Pollard
    27 Apr 2015 | 3:38 pm
    Communicating with your target audience is not always an easy task, particularly for those of us who are not as experienced with talking to the media. To ensure you get your point across it is essential to establish your key messages before any communication with the media or your target audience. Key messages are the […] The post 5 tips for creating powerful key messages appeared first on Public Relations Sydney.
  • 4 tips to become an industry influencer

    Catriona Pollard
    20 Apr 2015 | 6:03 pm
    Becoming a person of influence in your industry can be very rewarding. Whether you are looking towards a promotion, growing your business or establishing yourself as an expert you can benefit both personally and professionally. An industry  influencer is someone who is regarded as being in-the-know; someone who others in their industry look to for […] The post 4 tips to become an industry influencer appeared first on Public Relations Sydney.
  • 5 PR tools every entrepreneur needs

    Catriona Pollard
    13 Apr 2015 | 4:15 pm
    “A good reputation is more valuable than money.” – Publilius Syrus Every entrepreneur will tell you that it takes hard work and persistence to be successful. In addition to loving what you do, continually learning from others and building a great team around you, one of the most important things you can do is build […] The post 5 PR tools every entrepreneur needs appeared first on Public Relations Sydney.
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    Digital Park

  • What Google’s Hotel Finder really means for travel industry marketers

    Abdul Muhammad
    19 May 2015 | 6:30 am
    A couple of years ago, Google put the fear of, well, Google in the entire travel industry when it enabled Hotel Finder. Predictions were dire, ranging from radical changes in booking behavior to the collapse of travel aggregation sites. However, little of that actually occurred, and the Kayaks, Expedias and TripAdvisors of the world are doing just fine. In fact, in some instances they’ve diversified their service offerings. We thought this would be a good time to review what Hotel Finder has really meant to the travel industry. It should be noted that Hotel Finder has changed nothing about…
  • Why travel brands must innovate, disrupt to survive in the digital era

    Abdul Muhammad
    14 May 2015 | 7:20 am
    For travel companies, enough is not enough anymore. Or, rather, what was enough isn’t sufficient today. As travel and leisure companies increasingly shift to becoming broader lifestyle brands, the consumer is expecting ever greater levels of service and personalization from this sector, much of it driven by the promise offered by digital technology and social connectedness. That said, becoming a lifestyle brand, whether focused on luxury excursions or budget-conscious business travel, has become the growing trend used to innovate and expand the product offering. As noted in the 2015 Skift…
  • Lessons from DeflateGate and Tom Brady for brands and businesses

    Laura Guitar
    13 May 2015 | 9:00 am
    The most surprising thing about DeflateGate may be the astounding polarity in opinions about the recently announced penalties against the New England Patriots and quarterback Tom Brady. One Facebook post suggested that we should “order the implosion of Gillette Stadium,” while others point to an absence of evidence and lack relative harm to suggest it’s all little more than media hype. For those who may be unaware, Brady is being punished for not complying with an investigation into under-inflated footballs after an AFC championship game against the Indianapolis Colts in January 2015.
  • Digital trends for 2015 and beyond: PROI asked, we answered

    Abdul Muhammad
    12 May 2015 | 11:47 am
    rbb is proud to be part of the Public Relations Organization International (PROI) global network, the world’s largest partnership of independent agencies with 67 partners in approximately 100 offices in 50 countries and regions. So we were extremely pleased when they asked for our digital perspective for the inaugural issue of the PROI Americas newsletter. We thought we’d share with you what we shared with them. How are you and your clients embracing digital in new ways in 2015? We believe 2015 is all about hyper mobile focus. To stay on top of the massive consumer shift to a mobile…
  • The best Mother’s Day gift for working moms: Family-friendly policies

    Jeanine Karp
    8 May 2015 | 11:42 am
    Mother’s Day is upon us. While many companies remain focused on using the holiday to drive sales, the holiday also offers a great opportunity for businesses to take stock in how family-friendly they are as an institution. As a working mom, I love hearing about businesses like celebrity stylist Rachel Zoe’s that invest in family-friendly policies. For a smaller company, Rachel Zoe took a relatively big step this week by opening up a fully-staffed, complimentary nursery for the working parents she employs. It’s a move that certainly motivates me to purchase more of her products,…
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    Communication Studies

  • Amazon Removes Gendered Toy Categories… Somewhat

    Chase Fleming
    12 May 2015 | 8:15 am
    What would happen if companies stopped marketing toys specifically to girls or boys? What if all the pink packaging around Barbie Dolls suddenly disappeared? Would the world descend into chaos? Toy companies have been employing gender-based toy marketing for decades, but it’s intensified in the past two decades, and now some parents and advocacy groups are starting to push back. They’re feeling a little nauseated by the fact that even the more rough-and-tumble girls’ toys, like the Hunger Games-inspired Nerf Rebelle, which features a girl with a Nerf bow-and-arrow, has to be packaged in…
  • Improving Your Vocal Toolbox – Tips from Julian Treasure

    Chase Fleming
    10 Mar 2015 | 9:53 pm
    When you speak, do people listen? If you answered no or sometimes, Julian Treasure, sound consultant, says in this Ted Talk video that may be because of some bad habits. He believes many stop listening because of habits like gossip, judging, negativity, excuses, lying, and dogmatism; and in order to command attention, one must use what he describes as the four cornerstones of powerful speech: honesty, authenticity, integrity, and love (a.k.a. HAIL). But you already know that, right? That’s basic stuff. But what you may know less about, is the physiological tools we possess and can also…
  • Yes, Twitter Is for Fiction Too

    Chase Fleming
    20 Oct 2013 | 6:36 pm
    This talk — titled “Adventures in Twitter Fiction” — is presented by writer and editor Andrew Fitzgerald, who is also a member of the News and Journalism Partnerships team at Twitter, and helped to orchestrate the first Twitter Fiction Festival in 2012. In it, Fitzgerald discusses the development of storytelling and the impact that new media have on fiction and storytelling. Fitzgerald begins with a little background by going back to the 1930’s and the advent of radio, presenting the idea that the medium by which storytelling takes place affects the formats of the story, and…
  • Five of the Best Online Colleges for a Bachelor’s Degree in Communication

    Rene Williams
    2 May 2013 | 7:34 am
    The success of businesses, government agencies and non-profit organizations are dependent on those who are skilled in oral and written communication. There is a wide range of career options available for communication graduates and with the uprising of social networks, web sites and mobile applications the demand for communication specialists is growing. An increase in the amount of available online colleges and universities has made it easier than ever to earn your Bachelor’s degree in communication. To help you get started, here are five of the best online programs offering a Bachelor’s…
  • 3 Linguistic Tricks That Build Trust

    Chase Fleming
    12 Feb 2013 | 5:46 am
    If I asked you to tell me three immediate ways in which you could improve your trustworthiness — and these couldn’t be things that take a period of time like following through on what you say — you would probably list nonverbal concepts like speaking confidently and mirroring body language to develop rapport. And you wouldn’t be wrong. But, what you may not know is that there are also several linguistic techniques you can use within the actual language you are speaking and even writing. And unlike nonverbal cues, where a bad actor can be easily caught, these tricks are…
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  • No Comment: Killing a Rumor By The Numbers (Michael S. Sommermeyer)
    20 May 2015 | 12:43 am
    “No comment.” “We have nothing to add.” “I can’t help you at this time.” Words journalists loath, the public suspiciously expects, and overall reputation killers. Whenever you use a “no comment” you fuel the rumor mill. “No comment” is like stamping your reputation with “We are going to hide.” Unfair? Probably. “It was a personnel matter. We couldn’t comment,” you protest. Really, you couldn’t comment? I think you could comment and I think you likely could damper the rumor mill. Let me…
  • Interview Talking Points in 8-Seconds: Media Interview Tips (Michael S. Sommermeyer)
    18 May 2015 | 12:02 am
    Skilled communicators know they must prepare themselves and the CEO prior to an interview. For some, the subject is so clear it doesn’t require much effort to stay on message. However, not everyone has such a simple time during the media interview. For those folks, it is best to know what you’re going to say before you say it. You can do this by identifying your three top interview talking points prior to any media interview or event. Make no mistake: during an interview the questioner will be looking to shake you off the talking point tree. However, having your three most important…
  • Begging for a Placement (Michael S. Sommermeyer)
    14 May 2015 | 9:31 am
    Earlier I mentioned I think press releases are a last resort. Frankly, most of the time a placement can be made with a phone call or an email. Journalists want good content. And the journalists you personally know will listen when you call with a good pitch. On the subject of press releases, I once set a standard for communicators to follow intended to increase placements. The office in the past had followed a pattern of writing a press release, distributing it and then moving on to the next press release. The team was very good at writing press releases. The idea of seeing the story in print…
  • Freelance Snooping: A Cautionary Tale (Michael S. Sommermeyer)
    13 May 2015 | 2:51 am
    I love working on projects at Starbucks for the atmosphere, the free Wi-Fi, and the snacks. And the baristas don’t seem to mind when I spread out my stuff and take over a corner of the store to serve as my desk. However, a few events have caused me to wonder if I have picked the perfect place to work. There was the nose ring trying to snoop on my work by leaning over my computer. And there was the oil-stained trench coat with the laptop a bit too close. Then I read about this: I hijacked someone’s Facebook account with Firesheep. It was incredibly easy. All I had to do was…
  • The Humble Press Release: Tool or Disaster? (Michael S. Sommermeyer)
    12 May 2015 | 12:03 pm
    For years, the humble press release helped people attract attention. I’m not a big fan of press releases because most of the time they are self-serving or contain drivel and I think a good pitch will do the trick. However, sometimes you don’t have any choice but to use the tried and true format for announcing your news. You might spruce it up and make it social media friendly, but in the end, it is still the story or idea that is going to make or break the entire pitch. Also, journalists and bloggers hate press releases, right? They certainly hate the crappy ones. There are tons…
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    Doktor Spinn

  • What I Learned From Creating A Free 28 Day Email Course

    Jerry Silfwer
    12 May 2015 | 9:47 am
    Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. For the past year I’ve been working on-and-off with creating a paid video course on digital PR, so I wanted to see if there’s any interest out there for the type of insights that I have to share. I’m also struggling with a manuscript for a book on digital PR and I wanted to test some of my ideas on smart professionals in my target audience. Now that the PR course has been live for a while, I want…
  • Internet Of One: Trend Report From Adobe Summit 2015

    Jerry Silfwer
    29 Apr 2015 | 6:56 am
    I’m at Adobe Summit in London, UK to speak at a panel. The digital marketing conference is massive with 4,000+ attendees and numerous breakout sessions. In the audience, there are according to Adobe’s database more CTOs than CMOs, which I think is saying something of how we’re evolving as an industry. As one of Adobe’s clients put it: “We aren’t in ‘marketing’, we’re in ‘digital’. Part of that just happens to be marketing.” Now, when I ask my readers for their biggest challenge, many tell me they struggle with keeping up with the ever-changing world…
  • Write Better Headlines: A Tool For PR Professionals

    Jerry Silfwer
    26 Apr 2015 | 12:53 am
    If you’re a PR pro and a Wordpress-lover — then you should check out this powerful plugin. (If you’re not into WordPress, maybe you should consider it? According to web legend and WP-founder Matt Mullenweg, the open source CMS powers 20% of all websites on the web.) Now, I don’t usually write about plugins, but this one has helped me learn more about what works and what doesn’t. Don’t get me wrong; I’ve been writing all my life, but hearts and minds tend to be moving targets. Here’s the tool: WordPress Plugin: KingSumo Headlines Remember my last…
  • When Will We Hit 0% Organic Reach For Facebook Pages?

    Jerry Silfwer
    19 Apr 2015 | 3:18 am
    We’ve all seen the decline of organic reach for Facebook pages. I have it on good authority from inside sources on Facebook that it will continue to drop for commercial pages. They predict that organic reach will hit 0% (“Facebook Zero”) for non-boosted corporate updates in a not too distant future. Also, Facebook advises against paid campaigns aiming for more fans for your page. Having many fans connected to your page simply won’t help you as much as it once did. Today that relationship between the user and the company is rather a data point used for paid…
  • Conversation Marketing vs. Datadriven Marketing

    Jerry Silfwer
    25 Mar 2015 | 9:01 am
    There’s this idea that companies should be ‘social’. And for many, being social equals engaging in conversations on various public platforms online. While this makes sense for many companies, the importance of conversation marketing on the whole has been vastly overrated. Here’s why: Must We All Join The Conversation? “We need to start talking with our customers on Twitter!” Well, maybe. Or maybe not. To participate in ongoing online conversations is a strategic choice — at least it should be. In some cases, not joining the conversation might be a…
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    Cision » Featured

  • Top 50 PR, Marketing & Social Media Podcasters to Follow

    Stacey Miller
    21 May 2015 | 9:54 am
    Digital multimedia has evolved yet again. We’ve recently observed the explosion in popularity of podcasting, especially among business influencers and their audiences. The medium has been growing steadily year over year, and many listeners credit their addiction to podcasting to the “intimateness of the conversations.” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. And get this: according to Edison Research, people who listen to…
  • PR Tactics in 2015: What’s Changed & What We Can Improve

    Guest Contributor
    21 May 2015 | 7:42 am
    This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at Over the past 11 or so years in the communication industry, I’ve observed what works and what doesn’t as a press trip coordinator and attendee and as a press release writer and recipient. As you can imagine, the opportunity to observe the complex relationship between journalists and publicists has given me a unique perspective (and strong feelings!) on the way we all work together. Here are some brief observations on what’s changed, what we’re doing well and…
  • Quality, Platforms & Scarcity: Matthew Schwartz Answers Your Video Questions

    Brian Conlin
    20 May 2015 | 8:30 am
    In 2014, the use of video content among B2Bs jumped 8 percent, meaning nearly three in five businesses have integrated video into their content marketing strategy. Why wouldn’t they? Video content creation is a powerful way to connect, engage and inspire audiences. However, communicators still are less comfortable putting together video stories than written ones. Recently, PR News Group’s Matthew Schwartz spoke on our webinar “Film School: How to Use Video for PR,” which discussed best practices for everything from creation and distribution to platform customization…
  • How’s Your Press Release Call to Action?

    Susan Payton
    20 May 2015 | 5:30 am
    In the content marketing world, there’s a lot of buzz about having a strong call to action. Without one, your web copy, white paper, or email can fall flat, and customers won’t do what you want them to do. It’s kind of like herding cats. A strong call to action, on the other hand, can concentrate results (get people to do this and not that), and can help you measure what’s important to you. What Purpose Do Calls to Action Serve in Press Releases? When you think about it, a press release is just another component of your content marketing strategy. So it stands to reason that you would…
  • 5 More Outside-The-Box Content Marketing Ideas

    Brian Conlin
    19 May 2015 | 8:30 am
    This post was inspired by our free “Outside-The-Box Content Marketing for PR” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Obviously, that wasn’t a comprehensive or exhaustive list. Here are five more outside-the-box content marketing ideas that will take the results of your content creation to the next level. 1. Mobile Apps Mobile apps make life more convenient and more fun. No wonder people are using them more than ever. Many brands with successful apps focus on either fun or, as Jay Baer calls it, “youtility.”…
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    PR Council

  • What Does ‘Public Relations’ Really Mean?

    Donna Vandiver
    21 May 2015 | 11:30 am
    “The medium is the message.” — Marshall McLuhan Just this week, I added “public relations” to several sections of our website to increase the SEO ranking for that term. When I founded The Vandiver Group 22 years ago, we positioned it as a “strategic communications firm,” not an agency. We thought that was an important distinction. I still think we got it right. But after 30 years of reading industry articles on what PR is and isn’t, I came across this article in PR Week. It includes interviews Steve Barrett did with various heads of agencies. What I was most struck…
  • Fuel Up Your Communications Budget

    Kathy Cripps
    15 May 2015 | 7:34 am
    With oil prices currently below $60 a barrel, energy companies have cut almost 100,000 jobs and tens of billions of dollars from their new exploration budgets. In all areas of their operations, they’re looking hard for ways to operate more efficiently. A seemingly attractive area for cuts is corporate communications. But if there’s one area in which companies should sustain funding, it’s communications. The enemies of fracking and other exploration activities aren’t going into retirement just because oil prices are low. If energy companies recede from public debates now, they might…
  • Young PR Phenoms show they ‘Cannes’ Compete

    Andy Mizerek
    8 May 2015 | 7:07 am
    The Competition… Given two weeks to research, conceptualize, and draft a comprehensive PR plan around a global nonprofit, the first ever US Young Lions PR Competition tested the boundaries of creativity, strategy, and determination. Designed for teams of two PR professionals 28-years-old or younger, the competition brief examined ‘Every Mother Counts,’ an organization aiming to make pregnancy and childbirth safe for every mother. This year’s assignment forced teams to dig deep into their communications repertoire – it required the right mix of innovative tactics and traditional…
  • Where Newscrafting Meets Trendspotting

    Marian Salzman
    27 Apr 2015 | 7:22 am
    Newscrafting: A new discipline that’s a mix of putting out routine news in more compelling ways, creating news opportunities and coattailing relevant breaking news. Trendspotting: The art of identifying what’s driving the future in order to pilot industries and brands with smart, insightful strategies that lead to long-term success. Good strategic trendspotting requires developing an intuition about what’s just off the radar. With an ever-more-fragmented audience, news lives everywhere. And trendspotters, by nature, identify what’s emerging. So where else would newscrafting meet…
  • When Searching for Talented Millennials, Go Unconventional

    Christina Grafstein
    15 Apr 2015 | 8:00 am
    Leaders across every industry are on the hunt. And we’re all searching for the same thing, something that’s critical to the future of our companies: millennials. But at Golin, the PR firm I lead, we’re not looking for just any millennials. We want the next wave of our workforce to be, in a word, unconventional. So, we gave the standard internship a not-so-traditional twist. We call it the “Unternship.” And we just announced our first winner: Akinbola Richardson, a 22-year-old Howard University senior. We’ll pay him to spend this summer on an unorthodox adventure before starting an…
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    Smoking Gun

  • #PRStack e-handbook launched

    21 May 2015 | 9:21 am
    Today will be remembered for many things; no doubt we all have our list of little achievements, successes and wins from the last eight (give or take) working hours. Here at Smoking Gun, though, we’ll be remembering today for a very different reason… Namely the launch of a brand new help text designed to give both newcomers and public relations professionals some insider tips from the best of industry’s best. Introducing #PRStack, a book, or rather ebook, which has seen its launch today. Comprising more than 15,000 words to offer over 40 examples of essential weapons that…
  • Tipit – When you think it’s over, you get a second chance!

    18 May 2015 | 6:39 am
      Virgin Media competition Pitch to Rich closed on 6th May and 50 projects with the most votes in each category (Start-up, New Things, Grow) gained the opportunity to be assessed, with the top 30 later to be chosen as the lucky semi-finalists. It seemed that the chance to fight for the opportunity to present to Sir Richard Branson was over for hundreds of others… BUT then the unexpected happened. Virgin announced they would reopen voting for three days to compensate for the votes lost due to the technical website interruptions! Maybe this means they want to give everyone a fair chance…
  • The Blagger’s Blog 15th May 2015

    15 May 2015 | 3:32 am
    A weekly roundup of media news and talking points, sans effort Quote of the week “I don’t think anyone steals anything; all of us borrow.” Legendary blues-man B.B. King, who sadly died this week, aged-89. He probably wasn’t talking about PR and the media at the time, but nevertheless it works. Weekly High  Geek chic aside, Silicone Valley isn’t renowned for style. As such it was with raised eyebrows that the world learnt of the tech capital’s inaugural Fashion Week. Part comedy, part intriguing display of innovative wearables (we want a backpack that can…
  • Social media news- Facebook Instant Articles go live

    14 May 2015 | 6:18 am
    They say in social media land nothing stays still for longer than the average tweet takes to write. And whilst you might spend a while mulling over the best turn of 140-character-phrase, you probably get what we mean. With mobile-first rapidly becoming the standard, it’s unsurprising the latest update to the world’s foremost network- Facebook- is focusing on the way in which users access content via devices such as smartphones. Introducing Facebook Instant Articles, a divisive new offering from Camp Zuckerberg that looks to improve the experience for people reading shared…
  • SEO, content, attracting web traffic, and keeping it

    13 May 2015 | 9:13 am
    SEO aside, there are many ways in which you can improve your chances of drawing in web visitors, and avoiding bounces. Some might even involve dogs doing funny things.  It’s one of the Big Questions that we get asked a lot here at Smoking Gun HQ. What are the best ways of boosting traffic to a website? Needless to say, in the wake of Mobilegeddon, as featured in our last newsletter, having a responsive, mobile-friendly domain is now essential. As  is ensuring a website’s static content is up to scratch in terms of SEO. But there’s obviously far more to the equation than…
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    Finn Partners - Inspired

  • The End of An Era

    Alexandra Kirsch
    21 May 2015 | 8:08 am
    This has been a tough week for television audiences. Mad Men wrapped up its seventh and final season on Sunday, and David Letterman bid farewell to Late Show fans last night, after 33 years as its hilariously charming host. On Sunday night, Twitter was buzzing about the Mad Men finale. Many of the tweets were rightfully marked with the hashtag #EndofanEra. I’m not sure that I’ve ever been as dedicated to live-tweeting a series as I was about Mad Men. As a woman in the public relations industry – a not-so-distant cousin of the advertising world – I felt so seriously…
  • Gil Bashe, one of the healthcare industry’s top PR professionals, joins Finn Partners

    Peter Finn
    18 May 2015 | 6:12 am
    I am pleased to share that on June 15th, Gil Bashe will join our firm as Managing Partner, Finn Partners Health. Since founding Finn Partners, we’ve been working to build a strong and diversified healthcare practice throughout our offices. As we’ve grown and with the recent acquisitions of gabbegroup and DVL Seigenthaler, we have been increasing the number of clients in this sector, including hospitals, health insurance companies, health focused non-profits, health education programs for government agencies and clients in the health-tech space. Gil’s role will be to build on the base…
  • The Rise of the Livestream

    Alexandra Kirsch
    15 May 2015 | 5:00 am
    Livestreaming isn’t new, and so when I first heard of Meerkat around spring – which I affectionately dub  SXSW season at this point- I was in no rush to download the app. It wasn’t until I heard rumblings about Twitter getting peeved with Meerkat’s use of its platform that I decided to check it out. And, with my luck, this all happened right around the time when Twitter upped its defense, cut off access to its API, and launched a competitive platform called Periscope. Meerkat and Periscope are popular because they are inherently mobile-first, they tailor livestream…
  • Best of Breed Data Approach: Bottlenose Nerve Center

    Katherine Curtis
    14 May 2015 | 11:32 am
    The Finn Partners Insights Team deals in data, and it’s my favorite part of the job. But that data doesn’t mean anything if we can’t turn it into useful intelligence that can improve the effectiveness of social and digital media activities. This means we can’t just go spelunking around the internet looking for nuggets of information that might be interesting. Analysis tools make it possible for us to capture, filter, analyze, and digest the huge amounts of data available about what’s happening online and on social channels. Luckily, there is no shortage of dazzling tools and…
  • The Joys of Project Management

    Alexandra Kirsch
    11 May 2015 | 5:00 am
    When you’re planning your day between deadlines, deliverables and meetings (oh my!), the struggle feels as real as ever. At Finn Partners, I feel a little spoiled. We have an awesome team of dedicated project managers (PMs) who keep clients happy, budgets in check, and the production team…well…productive. There’s so much industry chatter about the importance of a mentor in the workplace — which I wholeheartedly agree with — but I’d almost go as far as to argue that working with a real-life PM is as important as having a mentor. How are you supposed to…
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    Imelda Dulcich PR & Social Media.

  • If I Were 22. Be Marvelous in All You Do.

    Imelda Dulcich
    13 May 2015 | 6:16 pm
    What advice would I give myself if I were 22? What advice would I give myself if I were 22? If I Were 22 Slide Show Be Marvelous at What You Do. If I were 22. Advice for my younger self. from Imelda Dulcich Be marvelous at what you do Pay attention to those things […] The post If I Were 22. Be Marvelous in All You Do. appeared first on Imelda Dulcich PR & Social Media..
  • Time for a Professional Headshot!

    Imelda Dulcich
    9 May 2015 | 12:56 pm
    Branding: You need a Professional Headshot. Time to update your photo? If you’re a professional (or about to hit the job market), it’s time to find a photographer and get a good headshot. What I Learned about Getting a Professional Headshot I know it’s important to have a good headshot, I tell that to my […] The post Time for a Professional Headshot! appeared first on Imelda Dulcich PR & Social Media..
  • Smart Password Management is a Necessity

    Imelda Dulcich
    30 Apr 2015 | 12:05 pm
    Get smarter about your passwords Password management should be a priority In my work with clients, I need passwords to their websites and social media platforms in order to do work for them. (That’s another reason you need to hire a public relations professional you can trust.) Anyway, the majority of my clients give me […] The post Smart Password Management is a Necessity appeared first on Imelda Dulcich PR & Social Media..
  • Grabbing a Reader’s Attention.

    Imelda Dulcich
    17 Apr 2015 | 11:09 am
    What makes people want to read your content? Keep your reader engaged.  What’s the Story? In my work, I’m always listening for the stories that give me goosebumps, the ones that make me say “THAT’S the story.”  When a client comes to me for publicity or promotion of a company, product or event, I look for the […] The post Grabbing a Reader’s Attention. appeared first on Imelda Dulcich PR & Social Media..
  • Content Writing. Writer’s Block Cure.

    Imelda Dulcich
    10 Apr 2015 | 10:55 am
    Creating Content. Writer’s Block Cure. The Struggle of Creating Content If you’re in the business of communication, you are familiar with the pressure of being under the gun to create content. It doesn’t always come easily. There has to be a writer’s block cure! Just the Facts. I know the agony of facing an empty […] The post Content Writing. Writer’s Block Cure. appeared first on Imelda Dulcich PR & Social Media..
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    Vitis PR

  • How journalists use newswires

    20 May 2015 | 1:19 am
    Newswire services are big business and are used by companies and PR agencies to spread news stories to journalists/bloggers and online. These services often make much of the size of their journalist databases and offer their ability to reach these journalists as a key selling point. We regularly use newswires and believe that we understand benefits of some of the more common ones, but we wanted to get a journalist’s perspective, so we surveyed 80 UK journalists to get their perspective on press release distribution via newswires. We wanted to know which press release distribution services…
  • How to post articles to LinkedIn’s Pulse: an explanation for mere mortals

    18 May 2015 | 9:40 am
    LinkedIn is one of the most popular social media platforms for sharing business news and its Pulse posts allow you to share content outside of your own LinkedIn network of connections. To gain exposure using this promotional social media tool, firstly, you need to understand the difference between Pulse and regular LinkedIn updates. An update allows you to share news and relevant information and links with your connections via your own newsfeed while posts on LinkedIn Pulse can be viewed by and recommended to users outwith your own personal connections network. Effectively, Pulse enables you…
  • Is your website ready for Google’s responsive design rule changes?

    21 Apr 2015 | 1:46 am
    Google announced back in February that a major update to its mobile search algorithm will go live today (Tuesday 21st April), which we believe will give a boost to the rankings of mobile-friendly site. We’re expecting a mobile-friendly designation on sites that work well on mobile devices and possibly an improvement in the ranking of mobile-friendly sites. What will the change mean to businesses? Google’s mobile search change will ensure visitors have the best user experience when visiting your website as, if it is mobile-friendly, the layout and functionality will be optimised for their…
  • Eight simple steps to conducting a social media audit

    23 Mar 2015 | 3:24 am
    When putting together a truly effective social media strategy, the first thing to do is to look at your current social media platforms and assess if these are successful and, if not, what improvements, if any, need to be made. Social media audits can also be used to help identify priorities, benchmark previous campaigns and posts, and plan your ongoing social media strategies. We’ve set out below eight key elements to conducting a successful social media audit:   Understand competitors Before you start a social media audit, you need to decide what success looks like to you. To do this,…
  • Top tips for briefing a PR agency

    16 Mar 2015 | 3:23 am
    With the start of the new financial year just around the corner, many companies are reflecting on how the year has gone and whether it’s time to update their PR strategy, commission a new PR project, look for a new agency, or simply fulfil their due diligence by putting their PR work out to competitive tender. If you’re in that position then writing a really great brief can reap dividends – ensuring that you know exactly what you want and appoint an agency that can deliver the results you need. Make sure that you start by providing a good company background/ overview and then go on to…
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    Sterling Communications

  • The Press Embargo: Dead or Alive?

    Lisa Hawes
    19 May 2015 | 9:32 am
    Photo Credit: Elvert Barnes via Flickr In 2008, TechCrunch published Michael Arrington’s manifesto calling for the death of the news embargo: “From this point on we will break every embargo we agree to.” Media relations professionals pulled hair, gnashed teeth and whined on social media. Seven years later, the press embargo —a gentleman’s agreement between a reporter and a source to hold a specific piece of news confidential until a pre-determined date and time— is alive and kicking in Silicon Valley. Have you seen Empire, the hit of the Fox TV spring schedule? One of the (many)…
  • 3 Website Design Features You Should Avoid

    Rosie Brown
    13 May 2015 | 3:28 pm
    Photo credit: Death to the Stock Photo Designing a company website can quickly become overwhelming. With so many options for site design, it can be difficult to begin choosing features you want to incorporate. That’s why we’ve put together a list of three design features to avoid when creating your company’s website. Infinite scroll Unless your company is Pinterest, infinite scroll does no favors for you and your business. The whole point of your website is to provide visitors an idea of who you are, what your product is, and how to contact you to either buy it or learn more about it.
  • Make Your Website Mobile-Friendly to Avoid Google’s Mobilegeddon

    Kawika Holbrook
    21 Apr 2015 | 1:04 pm
    Google updates its search algorithm up to 500-600 times per year. Normally these changes don’t turn heads. However, today Google launched a search engine algorithm update that some are referring to as Mobilegeddon. The news? Google is giving preference to mobile-friendly sites when running searches from mobile devices. The search engine giant assigns priority in search results to websites designed specifically to work on smartphones in an attempt to improve the experience when people search from their smartphones. Google wants developers to make their sites look and function better on…
  • How Marketers Can Make the Most Out of Video Assets

    Wes Warfield
    30 Mar 2015 | 9:06 am
    I’m at the cliff’s edge on Hawk Hill — that iconic view looking down on the Golden Gate Bridge with San Francisco in the background — about to roll a take of a music artist singing the chorus to his new song. The camera is ready, the talent is ready, it’s cold out, and we are ready to get the shot and move on when a state park ranger approaches. He didn’t approach to say that we had to leave, but to simply tell me that his nephew just got a camera and wants to makes movies, too. Then he asked if he could get a picture with me and the artist. Everyone wants to be involved in…
  • What Journalists Really Want from PR Professionals

    Dan Jensen
    11 Mar 2015 | 12:16 pm
    While Mel Gibson’s 2000 romantic comedy “What Women Want” was a mostly forgettable film, the ability to telepathically hear what women are thinking instantly became the envy of every man in the world, myself included. As a PR professional, however, much more valuable would be to know what’s going on inside the mind of a reporter. At Sterling, public relations encompasses more than working with media to generate positive coverage for our clients, but the most fulfilling and rewarding portion of our job is securing an excellent article. Of course, these successes are the result of…
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    Beast Of

  • Post MSG controversy, Maggi initiates Mass Auto-Response protocol

    Karthik S
    18 May 2015 | 9:02 pm
    Update – May 20, 2015: Maggi has added another ‘digital’ relic to its auto-response protocol… the PDF file! See update at the end of this post. So our beloved Maggi is going through hell, courtesy this news report. ‘Maggi’ under regulatory scanner for lead, MSG beyond permissible limit What does Maggi do? It looks at the increased mentions of Maggi and MSG on social media – Twitter, in particular – and activates MAR protocol. Mass Auto Response… MAR. Result? Maggi’s ‘Tweets & Replies‘ looks like a trainwreck. The text is…
  • Tinkle seems to be way ahead of its times!

    Karthik S
    18 May 2015 | 8:11 am
    Got my son the latest issue of Tinkle. The 84 page comic/magazine seems to be way ahead of its times! For starters, the cover announces that it – the cover page – is an interactive jigsaw puzzle, thanks to Blippar mobile app! I wonder if Tinkle expects its target segment (kids!) to use their parents’ mobile phones (which needs Blippar app installed) to use the interactivity. If they did, I think they are bang on the target since that’s what happens in my home There’s an inside page that explains how to install Blippar. And another story page with Blippar-led…
  • Why is Myntra’s app-only communication lacking empathy?

    Karthik S
    16 May 2015 | 2:16 am
    Retail chains usually advertise about opening new stores (near a new locality) so that people in that locality may benefit from the proximity of the new store. Is there ever a case where a retail brand advertised that they are shutting down stores? And such shutting down is (somehow) good for customers? Yes, we do have such a case now. Myntra. Myntra had 3 stores till May 14th – desktop, mobile web and mobile app. Starting May 15th, they shut down desktop and mobile web and have only mobile app. Considering I have written about this intriguing move many times, let me address a slightly…
  • Native charity advertising – debating Freecharge’s #NepalEarthquake relief effort

    Karthik S
    4 May 2015 | 8:15 pm
    Yes, you read that right. Native advertising: A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Charity: The voluntary giving of help, typically in the form of money, to those in need. Cause marketing: Associating a brand or product with a cause, for the long-term benefit of the cause, and the brand/product. The relief work in Nepal right now would fall under charity, not cause marketing, of course. Cause marketing is Lever’s Project Sunlight, for instance. So, the seed of this post is Freecharge’s…
  • Social media monitoring is like insurance. And there are ‘tax benefits’ too!

    Karthik S
    2 May 2015 | 6:50 am
    The day the Earthquake struck Nepal (last Saturday – April 25), Lenskart made a terrible gaffe on Twitter (and on a text message broadcast). This. Apparently, they were not the only one and Social Samosa had a round-up of other brands who goofed up with their social media messages by being massively insensitive and plain dumb (Being socially insensitive – Lenskart, Troika Consulting and ScoopWhoop). While a debate on why it happens and what happens when you let inexperienced people handle social media (while having phenomenal processes for media interaction to ensure that all messages…
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    Jill Kurtz, APR

  • PR and Content Marketing

    Jill Kurtz
    20 May 2015 | 7:29 am
    Public relations professionals develop great information and marketers always need great content, so it’s no surprise that there is an increasing intersection between PR and content marketing. PRSA-NCC’s Independent PR Alliance is offering a workshop on this topic, “PR’s Essential Role in Content Marketing Today” Content marketing and digital media are changing the face of communications, and blurring the lines between PR and marketing. Marketers and social media experts have traditionally taken the lead on content marketing, but PR professionals play an…
  • Yeah, Running GM Is Just Like Raising Kids

    Jill Kurtz
    19 May 2015 | 6:54 am
    General Motors Chief Executive Mary Barra recently compared leading the automaker through a crisis and raising two teenagers at the Forbes Reinventing America: The Workforce Summit. Women bring such an interesting perspective to the workplace. Clearly we need more women in C-suites. Watch the video: Mary Barra on Parenting and Leading GM Through CrisisFiled under: Communication Tagged: crisis communication, leadership
  • Some Fun Reading

    Jill Kurtz
    18 May 2015 | 5:53 pm
    I’ve previously posted here about great books for the communicator’s bookshelf, but we also need some great reads for our off time. Here I’ll share some great books I have read lately and hope that you will comment with your suggestions. Summer is almost here so it’s a great time for some vacation reads. Outlander by Diana Gabaldon. I first read this and the later books in the series years ago, but the Starz program got me back into these great historical fiction books. As a bonus, this time around I am reading with my Kindle, so no need to log around the thick books.
  • Use Photos to Connect on Facebook

    Jill Kurtz
    14 May 2015 | 6:20 am
    We share information on Facebook to connect with people, to strive for engagement with them. Photos receive 53 percent more likes on Facebook than the average post and 84 percent more link clicks. Clearly, visual content is a great way to achieve our goal. Not all images are created equal. To increase engagement with your Facebook page, follow these five tips when creating and posting images. Share Real People Images of real people in legitimate situations attract more attention than stock photos and staged models. Use images of staff members, customers, and influencers. Humans are hardwired…
  • Your Video Is Being Watched on the (Very) Small Screen

    Jill Kurtz
    13 May 2015 | 7:13 am
    According to new figures from eMarketer, adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year, mostly on digital devices. Digital devices, with the exception of desktops and laptops, are increasingly being used to watch videos. Time spent watching video on mobile devices will increase from 30 minutes daily among all US adults in 2014 to 39 minutes per day this year. And I remember when creating video for an average PC monitor seemed restrictive! Get more data from the latest research at eMarketer.Filed under: Communication, Research, Statistics…
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    PR Daily News Feed

  • 3 tips for writing unforgettable PR messages

    21 May 2015 | 10:00 pm
    Want to handle media interviews with greater confidence? Want to deliver more persuasive presentations? Want to write more effective PR copy and social media posts? The following approaches will help you stay on point—whether you’re crafting a speech or drafting a news release: 1. Persuade with repetition. Persuasive presentations and convincing media interviews often boil down to repeating your message—sometimes a lot. “People get tired of delivering a concept over and over, but it’s the audience that matters,” says Tripp Frohlichstein, the media trainer and founder of…
  • Stop making these content marketing mistakes

    21 May 2015 | 9:00 pm
    Avoid these four common content marketing mistakes for better results, advises John Phillip Loof, who works in Slideshare Product Management at LinkedIn and is a featured speaker at the July 30-31 Content Marketing Summit at LinkedIn: Mistake 1:Building an editorial calendar first. Creating an editorial calendar and immediately filling it with content can be tempting. But you’ll see better results if you first create a content curriculum that aligns with your sales funnel. Mistake 2: Ignoring peer-to-peer learning. Marketers with happy customers foster communities where peer-to-peer…
  • Boy Scouts president urges lifting ban on gay troop leaders

    21 May 2015 | 2:00 pm
    Robert Gates, the Boy Scouts of America’s national president, is urging the group’s leaders to change its policy barring gay men from holding leadership positions. “We must deal with the world as it is, not as we might wish it to be,” he said Thursday at the organization’s national meeting in Atlanta. “The status quo in our movement’s membership standards cannot be sustained.” Though Gates did not call the lifting of the ban to a vote, he proposed changing the policy “sooner rather than later” to allow each scouting unit to determine its leadership standards. He explained…
  • Google apologizes after racist searches appear on Maps feature

    21 May 2015 | 12:30 pm
    Crowdsourcing isn’t always the best route for brands. Google has apologized once again for inappropriate usage of its Maps Maker feature. This comes only a week after Google shut down the service after an image appeared of an Android robot peeing on an Apple logo. This time around, the offense was a bit more sinister. As The Washington Post first reported, a user found that typing "n****r house" in Google Maps’ search function sent users to the White House. In the Washington, D.C. view, a search for "n****r king" also directs to the White House. The move appears to be a racial slur…
  • CareFirst discloses cyberattack with statement and video on its website

    21 May 2015 | 11:00 am
    If you looked at the Twitter stream of @CareFirst on Wednesday afternoon, it appeared to be business as usual. It was #WellnessWednesday, and there was a post about safe eyesight practices and computer use. But not all was well at CareFirst. A company press release on GlobeNewsWire offers details about the breach at CareFirst, an independent licensee of the Blue Cross and Blue Shield Association. It reads, in part: Approximately 1.1 million current and former CareFirst members and individuals who do business with CareFirst online who registered to use CareFirst's websites prior to June 20,…
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  • “DIY PR” session coming soon

    21 May 2015 | 2:38 am
    Once upon a time, I delivered a training session or presentation at least weekly. These days, I don’t take to the stage as much. So I’m very excited to be presenting a session on public relations next week. Public relations is a fascinating, broad field that encompasses reputation management, stakeholder engagement, issues and crisis management and events. For my session, I’ll be focusing on the promotional side of PR and what South Australian businesses can do to raise their profile via the news media. I’ll share some insights on how to craft good material for…
  • Missing the signs

    28 Mar 2015 | 5:19 pm
    When you’re in the hospitality business, you want to take every opportunity to promote yourself. Right? Why then, this strange trend for new hospitality businesses to erect signs on their construction sites which don’t tell us anything at all? Lately, I’ve seen too many upcoming establishments share ‘watch this space’ and ‘follow us on social media for more’ messages on their temporary signs. They’re a wasted opportunity, insulting and stupid. Now .. this is a good an example of great signage. If you’re going to open a café or a microbrewery in a high-traffic location, put…
  • My A List is better than yours

    8 Mar 2015 | 9:19 pm
    What makes an A list? Most of the public would define the “A list” as celebrities and wannabe celebrities. They’re the in-crowd who get invited to glitzy launches, wear the latest fashions, walk the red carpet and appear in the social pages. But like so much in the PR world, there’s more to an A list than meets the eye. When you work in public relations, your stakeholders (or the people that matter to you, the ones you have to ‘take care of’) can vary widely.  What works for your A list, won’t necessarily work for mine. And believe me, your most powerful and influential…
  • Got style?

    28 Feb 2015 | 8:08 pm
    When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style  by Strunk and White. It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write stuff. If you’re a regular reader of this blog, you may know that – while I can write – I don’t always get it right when it comes to grammar. I don’t understand conjunctions.  I don’t understand clauses. Just reading those words makes my eyes glaze over. I do understand the active…
  • For sale: neighbourhood stories

    25 Oct 2014 | 10:33 pm
    A young girl munching on a toffee apple visited us this week. Countless middle-aged women visited us too, wearing three-quarter length pants, clutching handbags and usually arriving in pairs. An Asian father who has given up drinking and wishes his children would give up – he also visited us. We listened to stories from a portly  gentleman who has six children. He used to drive sports cars, now he says he drives ‘a bus’. He wore a huge smile and joked about wanting to buy the kite stuck into the tree on the verge in front of our home (one of our advertising tactics). In between, we had…
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    Melissa Agnes - Crisis Management Keynote Speaker - Melissa Agnes - Crisis Management Keynote Speaker

  • California Oil Spill: Plains All American Pipeline’s Lack of Crisis Response

    Melissa Agnes
    20 May 2015 | 5:37 pm
    *See bottom of post for updates Earlier this week, an oil pipeline burst on the coast of Santa Barbara, California, resulting in more than 20,000 gallons of crude oil spilling across 9 miles of shoreline. The pipeline belongs to Plains All American Pipeline, L.P., and I have to say that I’m pretty astonished at their lack of crisis communications since the oil spill occurred. Communication is key for successful crisis management I realize that sometimes it seems easier to stay silent. And this may have worked in the past, but it is no longer the past. We’re in the 21st century and…
  • TCIP #049 – What Makes a Good Crisis Message with Karen Freberg and Kristin Saling

    Melissa Agnes
    16 May 2015 | 10:00 pm
    Welcome to episode #049 of The Crisis Intelligence Podcast, with Melissa Agnes, Karen Freberg and Kristin Saling. Karen Freberg and Kristin Saling are more than sisters, they’re research colleagues. They recently conducted a research study to determine the characteristics and attributes that make a good crisis communication message on social media. When I discovered their research, I knew I had to have them on TCIP to discuss their findings! In this week’s episode of The Crisis Intelligence Podcast, I sat down with Karen and Kristin to discuss their study, its focus and its findings.
  • Behind-The-Scenes Look At How To Deliver a TEDx Talk

    Melissa Agnes
    14 May 2015 | 4:00 am
    Every speaker dreams of taking the TED stage – or at least this speaker did! As a professional speaker, it’s a great honor to be asked to speak at a TEDx event, to share your “idea worth spreading” with the world and hopefully inspire your audience with your message. In November of 2014 I was honored with the invitation to speak at a TEDx event, which was to be hosted by the City of LA’s Emergency Management Department in March 2015. There was, of course, no way that I could or would refuse this invitation! Standing on the reputable TEDx stage, people expect a…
  • TCIP #048 – The Secret to Successful Crisis Management with Melissa Agnes

    Melissa Agnes
    9 May 2015 | 10:00 pm
    Welcome to episode #048 of The Crisis Intelligence Podcast, with Garth Rowan and Melissa Agnes. I recently had the great honor and privilege of giving a TEDx Talk in the City of LA. The topic of my TEDx talk is “The Secret to Successful Crisis Management in the 21st Century”. In this week’s episode of The Crisis Intelligence Podcast, I did something a little different from what I usually do. My goal was to bring the message of my talk to you, and to share this critical secret with you. In order to do this, my good friend and colleague, Garth Rowan and I decided to switch…
  • The Secret to Successful Crisis Management in the 21st Century

    Melissa Agnes
    7 May 2015 | 6:05 pm
    There’s no denying it. Social media, the real-time news cycle and mobile technology have changed the landscape for crisis management. These changes include: heightened stakeholder expectations of two-way communication and transparency in a crisis; amplifying the speed at which organizations need to be prepared to respond and communicate in a crisis; the fact that it is becoming increasingly difficult for you to get ahead of the story and position your organization as the narrative of its own crisis. But whether we like it or not, these are today’s crisis realities and successful…
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  • Media Moves at: The Washington Post, AP, The Boston Globe and More…

    Kevin Frey
    18 May 2015 | 9:54 am
    PR Newswire’s Audience Research team makes thousands of updates weekly to the  database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution. Below is a sampling of recent media moves and news updates. To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your Brand Across the Web The Washington Post (Washington, DC): Former USA Today Personal Finance Editor Rodney Brooks (@Perfiguy) joins the team in June as a Personal Finance Columnist. Assistant…
  • 4 Characteristics of Great Thought Leadership Content

    Danielle Capriato
    14 May 2015 | 9:22 am
    Consumers are nearly drowning in information. For any problem, a quick online search brings up thousands of results, with copious solutions preached by an endless list of sources. If you are investing in content marketing, it is your goal to be at the top of those search results with the most trusted solution. You want to be the expert opinion people seek. You want to be a thought leader. Thought leaders are more than just bloggers, content creators or subject matter experts who present at events. Thought leaders drive conversations and influence their industries. (And yes, a company…
  • 6 Tips for Trade Show Press Releases

    Erienne Muldoon
    13 May 2015 | 11:09 am
    If your brand has a presence at industry events, you have a story to tell. Trade shows are meccas of newsworthy announcements because they provide the perfect launching pad to reveal new products, offer thought leadership from industry experts, and validate industry trends with awards. Media and consumers alike pay close attention to event news, and if your company is participating in a show, your brand should be part of the conversation around it. With that in mind, how do you craft an announcement that capitalizes on the newsworthiness of an event without being buried by it? Even though…
  • Managing Global Communications: The Agency RFP

    Colleen Pizarev
    12 May 2015 | 12:38 pm
    Global communications can be a challenge when you don’t have local teams that can handle projects in your target countries. In these cases, an agency can be an excellent option. Using an agency can allow you to cultivate a local presence with personal contacts within the media, and can provide someone to handle local events and media inquiries. Whether you wish to work with an agency located in your home country or work directly with one in a target country, the process for determining which one is best is universal: Get quotes, interview the candidates and select the agency that…
  • Media Moves at: ESPN, Roll Call, National Journal and More…

    Kevin Frey
    11 May 2015 | 10:24 am
    PR Newswire’s Audience Research team makes thousands of updates weekly to the  database of journalists and bloggers that underpins our Agility workflow platform, which offers media targeting, monitoring and distribution. Below is a sampling of recent media moves and news updates. To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your Brand Across the Web ESPN (Bristol, CT): Senior Writer Bill Simmons (@BillSimmons), who also was Editor-in-Chief/Creator of “Grantland” is moving on from the sports network (@espn). Roll Call…
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    Polaris Marketing & PR

  • Landing Page Design: Rules of Thumb Your Boss Expects You to Know

    Shelley Pringle
    19 May 2015 | 1:30 pm
    A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. While it sounds simple, high converting landing page design is definitely not as straightforward as it seems. The ultimate goal of a landing page is to generate qualified leads that eventually turn into customers. The first challenge is attracting a potential customer to your landing page. And the second, even bigger, challenge is convincing your…
  • 10 Annoying Grammar Mistakes to Avoid When Writing Just About Anything

    Shelley Pringle
    14 May 2015 | 6:13 am
    I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language.  I often refer to Grammar Girl (or my handy Canadian Press Style Guide) to avoid common pitfalls of punctuation, capitalization and other grammatical fundamentals. However, I do have several grammatical pet peeves that sometimes transform me into a rabid dog—and I’m not the only one. If you want to avoid causing your readers to foam unpleasantly at the mouth, please take a moment to see if you’re…
  • Creating Contagious Content for Moms: What Brands Need to Know

    Shelley Pringle
    5 May 2015 | 8:00 am
    If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. “Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm, the founder of YMC, told me. Instead, she suggests brands share their message in a meaningful way. It may be a subtle difference, but it’s an important one. Ehm launched YMC to create an online destination to help multitasking moms manage their busy lives with advice on parenting, pregnancy, fashion and more. Earlier this…
  • How to Edit a Press Release: 11 Suggested Steps for Marketers

    Shelley Pringle
    28 Apr 2015 | 3:00 am
    You know the drill. Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?” It might be an easy task. If you’ve been working with one writer for a while, the release won’t require many revisions. Yet most of the time, it’s hard to know where to begin—especially if you don’t have a public relations background. News releases are tricky to write … and to edit. Remember how you organized the essays you wrote in college? We structure news releases in the opposite way. Communications professionals write media…
  • PowerPoint Presentation Tips from 7 Stellar SlideShare Decks

    Shelley Pringle
    21 Apr 2015 | 3:00 am
    With few exceptions, almost everyone is at least a little anxious about public speaking. Whether you’re gearing up for an important marketing presentation to the board—or making the toast at your brother’s wedding—you likely struggle to get those butterflies flying in formation. PowerPoint decks present their own unique challenges. Is your font large enough for the audience to see from the back of the room? Do your images support your message? Are you telling a story … or regurgitating the bullet points on your slides? To discover answers to these common questions, find…
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    Pierce Mattie Communications

  • Fake Likes Can Lead to Real Disasters

    4 May 2015 | 11:58 am
    One way to up your like quotient on Facebook – and thereby spread your message further and wider – is by using the platform’s advertising interface to attract new followers. But what happens when many of those new “likers” turn out to be bogus?Source: Pierce Mattie Communications
  • Agile Marketing: Revolution, or Remake?

    17 Apr 2015 | 9:53 am
    How better to respond to constant and quickening change than with a marketing approach that values change rather than following a plan?Source: Pierce Mattie Communications
  • Apps for Finding Beauty Products

    27 Feb 2015 | 9:15 am
    Welcome to the new world of beauty intersecting with technology, where beauty apps can help you schedule appointments, find out the intensity of today’s UV rays or even get a virtual makeover.Source: Pierce Mattie Communications
  • New Types of Winning Agencies

    12 Feb 2015 | 8:45 am
    With everybody racing to provide just the right digital strategy for businesses and marketers, what distinguishes one agency from another anymore? Isn't just offering digital content enough?Source: Pierce Mattie Communications
  • Amazon Wades into the Luxury Beauty Market

    17 Dec 2014 | 2:37 pm
    Amazon added another tributary to its vast marketplace and distribution network -- a Luxury Beauty Store. Consumers can now spend hundreds if not thousands of dollars on personal care items without so much as testing them out first. Does Amazon’s move raise more implications for the competition than for the online retailer itself? Does the consumer stand to benefit in ways other than price?Source: Pierce Mattie Communications
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    Pressat Main Newswire

  • Capture Some Magical Moments at Mahali Mzuri This Summer With a Free Night Offer

    21 May 2015 | 8:55 am
    Thursday 21 May, 2015 When you book to stay for at least 3 nights at Mahali Mzuri, Sir Richard Branson's Kenyan Safari Camp, you will get one night free! This offer is available for new bookings staying until the 31st July 2015.We have also extended our low seasons rate through until July 2015, with rates starting from USD $640 per person per night based on shared double occupancy including all meals, drinks, game drives and transfers from the nearest airstrip.Located in the exclusive Olare Motorogi Private Conservancy, witness some of the most diverse and fascinating wildlife Kenya has to…
  • Top 10 Events To 'Tickle Your Taste Buds' At The 10th Annual Leeds Food And Drink Festival

    21 May 2015 | 8:55 am
    Thursday 21 May, 2015 As the Leeds Food and Drink Festival celebrates its 10th anniversary it promises to be the biggest and best the city has ever seen.There are countless events taking place between May 22 until June 7, so to get a taste of Leeds at its very best, here are the top 10 tantalising treats, scrumptious shows, and delicious demonstrations which are not be missed:1. World Feast – A tasty event inspired by street food from around the world. So whether you fancy fish and chips, jerk chicken or spit roast lamb, come on down and savour these world delights.Briggate – May 24.2.
  • Allianz Global Assistance UK Launches Dedicated Recovery Vehicles

    21 May 2015 | 8:54 am
    Thursday 21 May, 2015 Part of its commitment to delivering consistently high levels of customer service at the roadsideAllianz Global Assistance UK is investing in partnerships with a number of network operators around the country to build a fleet of dedicated recovery vehicles. The new, growing fleet complements the company's existing network of around 300 independent operators, many of whom Allianz Global Assistance has worked with for more than 20 years.Since the scheme launched in April 2014 Allianz Global Assistance has already recruited recovery operators and vehicles in Bristol,…
  • Top 5 escapes from London life this summer

    21 May 2015 | 8:34 am
    Thursday 21 May, 2015 It's no secret that when it comes to the summer months, Londoners can be seen darting out of the capital to escape the hustle and bustle of city life. But where are the best places if you're craving a digital detox? Swapping the bright lights and sky scrapers for country pubs and historical architecture, more and more of us are desperate for a quick escape from our busy lives. For couples it's about reconnecting, families want a short term iPhone reprieve and access to green spaces and for friends its a rare chance to properly catch up and let your hair down.The…
  • Want to be successful? Think twice before revealing these things at work says Future Generation Marketing

    21 May 2015 | 8:34 am
    Thursday 21 May, 2015 Business professionals need to be mindful of their environment when revealing information about themselves as crossing the line and revealing certain information could have a negative impact on their career prospects. Outsourced sales and marketing specialists, Future Generation Marketing outline topics of conversation that should be avoided if someone wants to be successful.About Future Generation Marketing: That they hate their jobThe last thing someone should reveal is that they hate their job. Making that comment…
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    Latest Thinking

  • LEVICK Adds Senior Advocacy Expertise with Hire of Hans Klinger

    12 May 2015 | 7:48 am
    Former Chief of Staff to House Homeland Security Committee Chairman Michael McCaul and Senior Campaign Strategist Joining LEVICK’s Rapidly-Expanding Team   LEVICK continues its rapid expansion into issue campaigns and public affairs with the addition of seasoned GOP political operative, Hans Klinger, a well-known Republican strategist who has run numerous Congressional, Senate, and Gubernatorial campaigns.   Most recently, Klingler served as Chief of Staff to House Committee on Homeland Security Chairman Michael McCaul, running the Congressman’s personal office and directing all…
  • Mobile Madness: Your Bracket Can’t Be Fixed But Your Website Can

    24 Mar 2015 | 12:00 am
    Google recently announced that starting on April 21, 2015, it would incorporate a mobile-friendliness factor into its ranking algorithm. Almost as shocking as Villanova’s loss to NC State, this latest update is said to exclusively affect mobile search results and has created so much hype that some in the industry have dubbed it “mobilegeddon.” In a world where over 2.7 billion people have smartphones, it has become the norm to rely on our iPhones or Androids to search for everything from restaurant reservations to sporting event tickets, a new pair of Yeezy Boost’s and beyond. In its…
  • The 4 Foundations of a Winning Issue Advocacy Campaign

    23 Mar 2015 | 6:09 am
    “I present myself to you in a form suitable to the relationship I wish to achieve with you.” – Luigi Pirandello, (b. 1867 – d. 1936) The Nobel Prize winning playwright Luigi Pirandello was obsessed with the irony of twisting one’s image to meet unobtainable goals, only to fail tragically by not being faithful to one’s true identity. As grassroots and advocacy strategists, we too are sometimes doomed to the same fate. While you may find some merit to dressing up your policy issue to appeal to your audience, a coordinated mission-driven approach executed with discipline more often…
  • Brian Finch on Data Breaches and Trade Secret Security

    19 Mar 2015 | 2:17 pm
    In this LEVICK Daily video interview, Brian Finch, a Partner at Pillsbury Winthrop Shaw Pittman LLP outlines the top threats to trade secrets and the necessity for organizations to be proactive against cyber threats.  Specialty  Data Security & Privacy
  • LEVICK further enhances Public Affairs and Crisis capabilities with hire of Tim Gay

    4 Mar 2015 | 8:56 am
    Longtime Public Affairs Professional and Author to Provide Strategic Counsel and Thought Leadership Expertise to LEVICK   March 04, 2015 -- In the latest step in LEVICK’s ongoing growth and rapid expansion, the communications firm announced the hiring of Timothy M. Gay, an expert who has spent decades providing communications counsel and thought leadership expertise to clients across the industry spectrum.   Mr. Gay was most recently Senior Vice President at Grayling and its predecessor firm, Dutko Grayling. He also brings 15 years at other public affairs agencies, including Powell Tate,…
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    Spin Sucks

  • How to Write Like an IDIOT

    Lesley Vos
    21 May 2015 | 9:58 am
    By Lesley Vos What tactics do you use in your texts to catch audience and build their trust? It would be easier to answer this question if you were an IDIOT in writing. No, no. This tactic has nothing in common with idiots. It works perfectly for professional copywriters, content creators, PR specialists, and bloggers who want their content to bring readers, traffic and conversion. You need to take five steps only to enter the holy of holies for every content creator. So, let the journey begin! I: Intrigue Your Readers The ugly truth of life is only two out of 10 people will read your blog…
  • The 2015 Summer Reading List

    Gini Dietrich
    21 May 2015 | 3:58 am
    By Gini Dietrich Though last weekend was the official start to summer in Canada, it doesn’t officially begin in the States until this weekend. But, if you’re anywhere but Chicago right now, summer began several weeks ago (it’s 42 degrees here right now; blah). So I thought it’d be fun to give you the 2015 summer reading list to get your BBQ, beach, flip-flop wearing season off to a bang. The 2015 Summer Reading List This is everything I’ve read since January 1 of this year. I probably would have had 16 books by now, but I got stuck watching Bloodline (just…
  • How to Execute a Carefully Thought-out Content Plan

    Nathan Ellering
    20 May 2015 | 9:58 am
    By Nathan Ellering Earlier today, Laura Petrolino wrote a blog post about the buyer’s journey. It was one of the few articles I’ve seen that answers the question on how to create content that follows a purchase decision. I mean, how many more times are you willing to read a post about content marketing that begins with “know your audience”? Any post I read that begins with that intro makes me cringe. Don’t we all know that already? You know your audience and you know the kinds of messages you should be creating for different stages of the marketing funnel. Laura started…
  • The Buyer’s Journey: Ask Yourself These 11 Questions

    Laura Petrolino
    20 May 2015 | 3:58 am
    By Laura Petrolino As many of you know, last weekend was prom for many high schools. As I sat on the streets of Portland (Maine, not Oregon) and watched the elegantly (and somewhat awkwardly) dressed teenagers line the streets and gather for photos, I remembered preparation for formals in my past. Finding the exact, right dress, deciding how your hair would be done, the excitement of primping, and then waiting for your date to arrive. It was all an experience unto itself. The buyer’s journey is like prom preparation in that it forces marketers to focus on the experience, not just…
  • Storymaking vs. Storytelling: Learn from Mary Poppins

    Todd Wolfenbarger
    19 May 2015 | 9:58 am
    By Todd Wolfenbarger A few nights ago, I watched “Mary Poppins” with Lily, my 8-year-old daughter. About halfway through the movie, Mary Poppins and the children met Burt, a chimney sweep, as he was drawing with chalk on the sidewalk. In a surrealistic moment, they jumped through his pictures into the scenes he’d drawn. They visited a fair, took a carousel ride, danced with penguins, and joined a fox hunt. It makes one wonder what kind of brownies Mary was feeding those children. Putting Mary’s possibly questionable child-rearing capabilities to the side, it becomes apparent that…
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  • Mini Shaperz Offers How-To Instructions

    21 May 2015 | 7:47 pm
    Mini Shaperz, creators of the easy-to-use mini surfboard kit, offers how-to instructions for creating a mini surfboard. Mini Shaperz is a company that was created when two sufers decided to create a special surfboard shaping kit for creating miniature surfboards. Not only does a mini surfboard serve as great decoration, but surfers can use this kit as a cost-effective way to design and practice shaping a real surfboard. Creating a mini surfboard is easy with Mini Shaperz as seen at . To begin, use a pen to trace the template onto the wooden blank. Use coarse 100…
  • Contractors Thousand Oaks Provides One-Stop Home Remodeling Services

    17 May 2015 | 9:24 pm
    Thousand Oaks, CA – General Contractors Thousand Oaks has now made it possible for home owners to complete home remodeling projects without the hassle of going from store to store. The company is a fully licensed and insured general and remodeling contractor and provides a comprehensive range of home remodeling services to meet the needs of residents in the Thousand Oaks area. A leading remodeling and renovation company, General Contractors Thousand Oaks specializes in remodeling kitchens and bathrooms but are also able to accomplish complete renovation projects. These include painting,…
  • EPIC RESEARCH SINGAPORE – Daily SGX Singapore Market News update of 18 May 2015

    17 May 2015 | 9:21 pm
    MARKET UPDATES : The Straits Times Index (STI) ended 7.32 points or 0.21% higher to 3463.1, taking the year-to-date performance to +2.91%. The top active stocks today were CapitaLand, which declined 1.41%, DBS, which declined 0.33%, Genting Sing, which declined 5.91%, SingTel, which gained closed unchanged and SGX, with a 0.34% advance. The FTSE ST Mid Cap Index gained 0.48%, while the FTSE ST Small Cap Index rose 0.35%. The outperforming sectors today were represented by the FTSE ST Health Care Index, which rose 1.98%. The two biggest stocks of the Index – Raffles Medical Group and…
  • Experience adventure sports with a professional

    17 May 2015 | 9:07 pm
    A small adventure trip or a vacation is something which can spice up the entire mood and charge us up. A lot of people though just prefer to go a t a quiet and a serene place and be to themselves while others look for a place which is adventurous, has options to do something such as indulge into any kind of water sports, activities or something which is challenging and thrill and not just a regular spot to do nothing and sit and relax. Finding right places for adventure depending upon your area of interest is not easy until you have explored much and are a regular. Otherwise whichever places…
  • EPIC RESEARCH SINGAPORE :- Weekly IForex Market News update from 18 May-22 May 2015

    17 May 2015 | 9:05 pm
    TRADING TIPS : Forex- Dollar trims gains vs. rivals as U.S. data disappoints. Forex- Pound edges down from 6-month peak vs. stronger dollar. Forex- EUR/USD pares losses after weak UoM report. GBP/USD GBP/USD hit 1.5746 during European morning trade, the session low; the pair subsequently consolidated at 1.5741, slipping 0.22%.The pound edged lower against the U.S. dollar on Friday, pulling back from a six-month peak as the greenback recovered from the previous session’s mixed U.S. data and as investors awaited the release of additional U.S. reports later in the day. Cable was likely to…
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    bridgebuzz blog

  • PR Strategies to Consider: Create News When There Is None

    Lucy Siegel
    12 May 2015 | 12:49 pm
    It’s not every day that you launch a new product, acquire another company or sign an important business deal. When an organization has a newsworthy announcement to make, it isn’t so difficult to get media coverage. It’s when there’s no news – nothing of interest to the media – that the going gets tough. 
  • Mastering Media Interviews – 7 Tips from PR Strategists

    Carinna Gano
    2 Apr 2015 | 2:53 pm
    Media interviews can make or break you and your organization.  An effective media interview can bring you in front of a new and larger audience than you’ve ever had before, and allow you to portray yourself and your organization as the experts and authority in your field.  On the flip side, a bungled media interview can harm even the most distinguished, hard-earned reputation. 
  • 7 Tips from PR Strategists: Working in the Crossover between PR + SEO

    Carinna Gano
    10 Mar 2015 | 10:23 am
    Many public relations practitioners ignore search engine optimization (SEO) in their work. Perhaps some don’t know enough about SEO to incorporate it into their work, others don’t think SEO is that important, and yet others feel it’s up to someone else to optimize content for search engines.
  • Can PR Strategies Help Persuade Americans to Accept Scientific Facts?

    Lucy Siegel
    5 Feb 2015 | 7:36 am
    The recent serious outbreak of measles that started in Disneyland in California brings up the perennial question of why so many Americans refuse to believe in science. 
  • PR for Startups Fuels Growth

    Carinna Gano
    29 Jan 2015 | 9:07 am
    So you’re the owner of a startup with a limited (or nonexistent) marketing budget, and you’re wondering whether PR is worth an investment.  It absolutely is—successful PR can do wonders for your business and can be a huge help to you.  Here’s why PR for startups is worth the investment.  
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    Solomon McCown & Blog

  • A Trial that Married Old-School Reporting With New-School Social Media

    21 May 2015 | 12:47 pm
    As a country, we have come to rely on cameras in the courtroom to put us there, to see a defendant's demeanor, to see the evidence and the reaction of jurors. Those of us who remember the spectacle of the O.J. Simpson trial have a vivid memory of the glove, the judge, and we tuned in daily like it was a soap opera—which is exactly what it turned into. But the federal courts have never allowed cameras in the courtroom. I understand the reasoning. It does preserve the courtroom from turning into a spectacle. The recent trials of Dzhokhar Tsarnaev and James "Whitey" Bulger have highlighted…
  • Three Times Mad Men Needed a PR Agency

    19 May 2015 | 8:03 am
    Throughout the seven seasons of the award-winning period drama Mad Men, we've been wowed by the creative advertising work of protagonist Don Draper and his colleagues at the various iterations of Sterling Cooper. However, the public relations savvy of our favorite advertising professionals of the 1960s was often lacking. In honor of the series finale, we present three moments in which these Mad Men could have used some public relations help. Don Draper Quits Tobacco: In Season Four, Sterling Cooper Draper Pryce flagship client Lucky Strike decides to dump the agency, straining its finances…
  • Facebook Innovates with Instant Articles

    15 May 2015 | 6:22 am
    Facebook just launched its newest feature, called Instant Articles. This will allow users to spend less time waiting for a publisher's website to load. Instead, publishers will be able to upload their content directly to Facebook. The project hosts articles from various media outlets on Facebook's site; a way to skip lagging downloads and to make media outlets more entrenched in the Facebook ecosystem. Launch partners are diverse; from Buzzfeed to The New York Times to National Geographic. The current list also includes NBC News, The Atlantic, The Guardian, and BBC News. According to…
  • Rand Paul Tracker Has the Competition Licked

    13 May 2015 | 12:22 pm
    In campaign politics, a "tracker" is staff member or volunteer from a candidate's campaign team or from an opposition group assigned to, quite literally, track an opponent's campaign stops and public appearances. The hope is to make sure no gaffe, flaw or mistake goes undocumented. Depending on which side of the camera you're on, these guys can be your best friend or your worst nightmare. Trackers have been around for decades and, one could argue, responsible for the death of a number of seemingly well-oiled campaign machines. You would think that there would be less of a demand now that…
  • Culture and Mental Health Treatment

    13 May 2015 | 11:56 am
    I recently came across Kaiser Health News' article, "When Depression and Cultural Expectations Collide." The article talks about an Asian American woman's struggle with depression throughout her teenage years. The reporter, Anna Gorman, specifically highlights how an individual's culture can prevent families and guidance counselors from getting the person the help he or she needs. This was deeply troubling to me. However, it makes sense that one's culture should affect his or her actions. According to the article, "[Asian Americans] may not see depression as a brain disease or fear stigma,…
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    Maggie Patterson

  • 10 Lessons from 10 Years in Business

    Maggie Patterson
    21 May 2015 | 12:00 am
      While I was away frolicking on the beach in Hawaii and wearing copious amounts of SPF 60, a big milestone came and went. On May 13th, it was my 10th anniversary in business. That means a lot of things, starting with I’ve defied the odds and this is the longest I’ve “worked” anywhere. It feels big and it’s exciting, as I know the next 10 are going to bring some of the best possible things imaginable. When I set out on this adventure, I just wanted to make enough so that it was a viable plan for me not to head back to work after my year long maternity leave. Armed with a…
  • Episode #78 – Creating Your Genius Law Strategy with Patrice Perkins

    Maggie Patterson
    19 May 2015 | 12:00 am
    If you’re a creative, I’m willing to bet that the word legal or lawyer puts your back up because it feels constricting. The reality is that, creatives absolutely need a legal strategy in place. This episode has Chicago-based lawyer to creative Patrice Perkins, breaking it all down. Items Discussed in this Episode: When you’re a creative, legal stuff can seem boring. Patrice explains how to look at in a different way to get excited about it. Patrice cautions against ‘following the herd’ with legal for your business and what you definitely shouldn’t DIY. We chat about some of the…
  • Episode #77 – 10 Years in Biz – A Reflection

    Maggie Patterson
    15 May 2015 | 12:00 am
    The month of May marks a major milestone in my biz, as I’m celebrating my 10th anniversary. Back then, I was the mom of a soon to be one-year-old who didn’t want to go back to her amazing, but fast-paced job. So I opted out and decided to do things a whole new way. Here are a few things I’ve been reflecting on that have made this all possible. Items Discussed in this Episode: I can’t believe I’ve been in business 10 years, but at the same time there wasn’t another option when I left my full time job. (Well there was, but I wasn’t thrilled about those options.) I love the…
  • Supermarket Psychology Secrets for Your Website

    Maggie Patterson
    14 May 2015 | 12:00 am
    Pre-career, I had a few different jobs, from working in the video store after school rewinding the weekend’s videotapes to merchandising greeting cards for one of the giants in the industry. When I look back, the job that taught me the very most that applies to what I do today is the 5 years I spent working in supermarkets over high school and college. The two stores I worked at couldn’t have been more different, but let me tell you, it was an education in customer service, human behavior and, most of all, psychology. And I don’t mean the occasional verbal assault from an unruly…
  • Episode #76 – Impostor Complex and How to Handle It with Tanya Geisler

    Maggie Patterson
    12 May 2015 | 12:00 am
    If you’ve ever thought “I’m not good enough” or “they’re going to find out I’m a fake” – this show is for you. Why? Because you’re likely experiencing impostor complex. Coach Tanya Geisler breaks down the essentials of impostor complex, why it’s actually good news if you have it, and how to live with it. Items Discussed in this Episode: Tanya explains what the impostor complex is and some signs that you are currently struggling with it When we recognize that we’re experiencing the impostor complex, how can we deal with it and work through…
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    (W)right On Communications » (W)right On Target Blog

  • Measuring the ROI of Public Relations: Five Experts Weigh In

    Molly Borchers
    21 May 2015 | 9:00 am
    By Molly Borchers, Sr. Communications Strategist Public relations and business growth go together like peanut butter and jelly. The last new restaurant I tried? It was because of a good review I read in a local magazine. The last lip-gloss I purchased was the darling of Allure beauty editors. The last business software I evaluated […] The post Measuring the ROI of Public Relations: Five Experts Weigh In appeared first on (W)right On Communications.
  • An Ode to AP Style

    14 May 2015 | 10:00 am
                    By Molly Borchers, Sr. Communications Strategist As an ode to Associated Press (AP) style, I thought I would write this lovely haiku: What is red, white and… Every journalist’s best friend? The AP style guide Bad haikus aside, more than two million AP Stylebooks have been published […] The post An Ode to AP Style appeared first on (W)right On Communications.
  • Dear Journalists, We Can Explain: Things PR Pros Want You to Know

    6 May 2015 | 10:41 am
    By Erica Schlesinger, Communications Strategist If you’ve been in the media relations game long enough – on either side – you’ve seen many a blog, article, and social media post lamenting the mess-ups of PR professionals. There are different ones here and there, but most tend to center around incessant follow-ups, not understanding beats, mass […] The post Dear Journalists, We Can Explain: Things PR Pros Want You to Know appeared first on (W)right On Communications.
  • The Perfect Media List – First Step in PR Success

    30 Apr 2015 | 3:20 pm
    By Rhiannon Seider, Business & New Media Specialist Media outreach is often the bread and butter of a public relations program. Of course, there’s a lot more that goes into a successful campaign, but if your content isn’t shared, it doesn’t matter how great it is. The first step in spreading the word is a […] The post The Perfect Media List – First Step in PR Success appeared first on (W)right On Communications.
  • 4 Press Release Best Practices

    Danielle Cobb
    22 Apr 2015 | 3:52 pm
    By Danielle Cobb, Communications Coordinator Every couple of years the press release is declared dead. Yet the thousands of press releases issued over newswires each and every day are proof that its obituary hasn’t been written yet. Companies don’t need to issue press releases to get media coverage, but doing so has its benefits: Establishing […] The post 4 Press Release Best Practices appeared first on (W)right On Communications.
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  • PR Insights for the Young Lawyer on Social Media

    Valerie Calderon
    21 May 2015 | 6:48 am
    As a young lawyer you likely already understand the power of social media and like thousands of other legal professionals, you would like to utilize social media sites to expand your professional presence.  However, there is a bit of fear among young attorneys as they lose their anonymity online and proceed through the ethical minefield associated with promoting their work online. Let go of that fear and embrace this new frontier. If you do not, you will only be left behind! Contrary to what you may believe, attorneys are expected to understand and utilize technology, including social media,…
  • Day in the Life of a PR Professional- In GIF Form

    Meghan McGarrigle
    12 May 2015 | 8:05 am
    I first became aware of the PR industry in 2005 when PoweR Girls premiered on MTV. Life looked glamorous hanging out at P.Diddy’s (or was he Puff Daddy then?) White Party and rubbing elbows with celebs all summer. Boy was I in for a surprise when I landed my first Co-op at a PR Agency. Dreams of wearing white in the Hamptons and drinking Cosmos during the work day were quickly replaced with long hours, research and (my favorite memory) a day long search for Vampire costumes for a tv interview- don’t ask. I’d like to dedicate this post to all the people who think PR people…
  • Take Me Out to the (Virtual) Ballgame: 6 Ways Major League Baseball Uses Social Media to Reach Millennials

    Maven Communications
    13 Apr 2015 | 1:15 pm
    By Hannah Kurtz Despite being “America’s pastime,” Major League Baseball (MLB) is suffering from a decline in fans, particularly among the younger generation. As the 2015 baseball season begins, many tune into ESPN instead of watching the game, and studies have shown baseball is covered increasingly less by Sportscenter, which reflects an overall decline in ratings and interest for the game. But baseball is trying to stay in the game and they’re doing it with some sophisticated social media campaigns. Unlike the NFL, a league that boasts incredible ratings and social engagement…
  • Eight Reporter Interview Styles to Be Aware of for Your Next Interview

    Veronica Mikitka Reed
    8 Apr 2015 | 12:12 pm
    The media interview is a key element in public relations. As PR practitioners it is our job to prepare spokespeople to calmly and effectively interact with reporters. In order to do this it is always good to prepare spokespersons for the various interview styles a reporter might have. Here are eight examples of reporter interview styles and ways a spokesperson can handle the situation: 1. Machine Gunner – when a reporter asks a handful of the questions at one time Response: Before starting consider your options: 1) ask the reporter which questions he or she wants answered 2)  pick the…
  • What is the Content Marketing Strategy for Your Law Firm?

    Jessica Sharp
    25 Mar 2015 | 12:43 pm
    Right now there are more ways to communicate with potential clients and referral sources than ever before. This, in part, is thanks to content marketing. By now most firms realize that creating a content marketing strategy that is relevant, engaging and social can make a huge difference in your legal marketing strategy. Simply stated, content marketing is a way to leverage interesting and valuable content and use it for promotional purposes across multiple channels. Savvy lawyers and law firms are using it as a means of increasing awareness, establishing influence, providing useful…
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    Critical Conversations

  • Data, data, everywhere

    Critical Conversations
    21 May 2015 | 3:30 am
    By Dominic Payling, Director, Head of Planning & Insight, and Sara Beirne, Lead Consumer Digital Consultant, MSLGROUP UK Are you deluged with data? Dominic Payling and Sara Beirne reveal their strategies for how to get a grip on the information that can make the difference between your campaign’s failure or success. Get to grips with data-driven insight Big data, small data, smart data – ‘data’ has been the buzzword of the communications industry throughout these turbulent teens – and for good reason. The deluge of available data in recent years has enormous potential for…
  • After victory, the deluge

    Critical Conversations
    19 May 2015 | 3:30 am
    By Andrew MacDougall, Senior Executive Consultant, MSLGROUP UK Image Courtesy: To succeed in his second term, David Cameron must solve two existential questions: Europe and Scotland. The passage of time has done little to dampen the shock of the May 7 election result. Despite months of polling predicting a hung Parliament and attendant political and market instability, the people of the United Kingdom instead returned Prime Minister David Cameron to Number 10 Downing Street to helm the first majority Conservative government in 18…
  • Unlocking Italy | OnEnergy Report

    Critical Conversations
    18 May 2015 | 3:30 am
    By Alessandro Chiarmasso, Practice Leader Corporate Finance, MSL Italia A decree-law that promises faster authorisation and approval procedures and new opportunities for Italian and international exploration and production players. In the July issue of ON – “Europe’s changing Energy future” we described how to unchain the Italian energy strategy through consensus generation, how to avoid continuing to miss opportunities for the opposition of local communities unwilling to accept energy installations in their backyard, and de facto vetoing any initiative with their various protests…
  • Purpose + People for Performance | The Future of Creativity

    Critical Conversations
    14 May 2015 | 7:03 am
    By Penny Baxter, co-Founder & Managing Director, Salterbaxter MSLGROUP. We think purpose matters full stop – to creativity, to ideas, to being authentic and delivering the right kind of progress. What does it really mean? It means having a reason for being here beyond making and selling more stuff – having a positive role in the world while contributing to sustainable economic and social development. In the context of a brand, it’s the most valuable strand of DNA to decode, for with it comes relevance, trust and longevity. So when it comes to purpose and creativity, we have the…
  • Reputation – Fulfilling Corporate Promises In An Ethical Way

    Critical Conversations
    13 May 2015 | 3:15 am
    By Anders Kempe, President, EMEA, MSLGROUP The reputation of a corporation is its licence to operate. It has a decisive impact on the success of the organisation and is generally regarded as one of its most important assets. But how important is a brand or an organisation’s reputation to consumers today? Next month, MSLGROUP will launch our findings from a new global study which asks the general public what they think about corporate reputation. Here Anders Kempe, EMEA President at MSLGROUP, gives his take on what matters most when it comes to building and maintaining a reputation. Why…
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    Mustr - Media Relations made easy

  • New: we made it super easy to import all your influencer lists from Excel into Mustr

    Raf Weverbergh
    10 May 2015 | 11:43 am
    Another huge improvement in Mustr this week. We saw that a lot of users had a difficult time uploading influencer lists from Excel sheets into Mustr. So we decided to make the process as painless as possible. In the new import process, we wanted to make sure of the following things: you should be able to upload any influencer list from Excel into Mustr and clean it after upload you should have a place in Mustr where you can work on your influencer list before importing it to the database, to make sure that only “good” data end up in your influencer CRM – let’s call it…
  • Want to build an insanely profitable PR agency? Declare war on “failure demands”

    Raf Weverbergh
    8 Feb 2015 | 6:50 am
    Lean is all the rage these days, thanks to ‘The Lean Startup’ by Eric Ries. If you run a PR agency and you have worked with a startup or a big manufacturer, chances are that you’ve heard the gospel of ‘lean’. In fact, you may well have already run into some of the approach’s more popular manifestations. Task management app Trello, for example, is based on the principle of ‘kanban’, which was developed as part of lean manufacturing.  Lean is a manufacturing process that was originally created by Toyota in the sixties and seventies. It is based on three simple principles:…
  • 6 scientifically proven ways to increase customer satisfaction at your PR agency

    Raf Weverbergh
    25 Oct 2014 | 6:28 am
    Loyal customers are the bedrock for a successful PR agency. They pay more and are cheaper to sell to than new customers. This means that companies with loyal customers earn more and therefore last longer. One study found that: “an average company loses 20% of its customers annually due to dissatisfaction. However, if the company is able to minimize the number of dissatisfied customers, it can increase its earnings considerably.” But how do you, as a PR professional, cultivate such loyalty? “Get your 10th campaign free” is unlikely to work. A study by Anne-Mette Sonne sheds light on…
  • How to win a PR agency pitch: scientific insights about creativity

    Raf Weverbergh
    3 Sep 2014 | 5:17 am
    Winning new business is crucial to build a great PR agency, so we set out to help understand better how potential customers judge a PR agency pitch. In our research, we came across a great article in the Harvard Business Review from Prof. Kimberly D. Elsbach, who attended hundreds of business and creative pitches, from scriptwriters pitching ideas to Hollywod studio execx to seasoned advertising veterans in the boardrooms of major corporates. Most of it directly applies to PR agencies. This is what she found. Your idea will not win the pitch Unfortunately, and perhaps unsurprisingly, a pitch…
  • Meet the improved Mustr notes for PR pros: know and share everything about journalists and bloggers in your network

    Raf Weverbergh
    16 Jun 2014 | 2:42 am
    Mustr has the ambition to be a Killer PR Tool for PR agencies and in house PR professionals. For us, that doesn’t mean spamming media contacts with press releases. It does mean that you need to know and leverage the network of journalists and bloggers around your brand or company. For that you need to be able to record and share what you know about your influencers. Which is why we’ve been working hard on a new, improved version of notes.  Problem: sharing and recording information about journalists with the entire team As you probably know, Mustr was developed by a PR team. We…
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    Zude PR | Glasgow PR | Integrity | Trust | Results | UK

  • #PRstack the Free Ebook: How to use 40+ New PR tools

    Dave Sawyer
    20 May 2015 | 11:02 pm
    I met #PRstack chief cook and bottle washer, newly-minted Ketchum partner, and Past President Stephen Waddington in October last year. He was speaking at a CIPR event in Glasgow about his 10 pledges to modernise the public relations industry in the UK. Here was a man speaking my language. New PR. It wasn’t always the case. A few years ago, like many senior PR pros, I had the digital fear. But through a combination of sheer hard work and determination, I grasped the digital nettle. New PR Online Tools I grappled with a bewildering array of online tools. Trying and testing…
  • How To Overcome Digital Fear: 10 Top Tips for Senior PRs

    Dave Sawyer
    27 Mar 2015 | 12:16 am
    You’re Not Alone A few years ago I had the fear. Big time. The digital fear. A fear so profound that it struck to the heart of my professional PR self-image. For a good few years, I’d been winging it. Standing King Canute-like on the media relations beach desperately trying to hold back the digital tide. King Canute, advisers, and tide. Sure, I talked a good game and could do the social media basics pretty well. And I was offering as good “social media” advice as most PRs in Scotland at the time. But I knew I didn’t get it. I was advising clients with one arm…
  • You, Me and Victor Kiam

    Dave Sawyer
    23 Mar 2015 | 4:25 am
    The 1980s was a decade of big personalities. Thatcher, Reagan, Princess Di, Gorbachev, Scargill, Lech Walesa, Madonna, Michael Jordan. Growing up in suburban England, these people only existed in the TV for me. Television was different then. We had four channels. Two with adverts, two without. A captive audience which today’s TV ad men would die for. From an early age I was interested in advertisements, particularly the slogans. “Just one Cornetto”, “For Mash Get Smash”, and my personal favourite: “Look at that saddle – be like sitting on a razor…
  • New £5K Digital Grant for Scottish Companies

    Dave Sawyer
    18 Feb 2015 | 12:46 pm
    B.G. (Before Google), you had to use a bit of elbow grease to check stuff. I grew up in 70s Britain. One night (probably during a black-out) I remember Dad reading the magical Ripley’s Believe it or Not! book to me. The next morning I got up and ran a mile to the library to do a spot of fact-checking. It turned out there WAS a gnarly old bloke in India who never cut his fingernails…AND a leaning tower in Pisa. Nowadays Nowadays, nothing is more than a search engine query away. So you’ll allow me a certain degree of scepticism when a quick Google resulted in zilch…
  • Why Marathoning is Good for Business in 2015

    Dave Sawyer
    12 Jan 2015 | 3:39 am
    Is running a marathon on your bucket list? Is 2015 the year you make it your business to attempt “The Great Suburban Everest”? Perhaps. But it’s unlikely. Running 26.2 miles has captured the world’s imagination for the past 130 or so years. But just 0.5 per cent of us will ever complete one. And even then, ticked off the bucket list, it’s often a case of “never again”. The urge fulfilled, it’s on to new challenges. This is a shame. Why? Because I believe there are some good business lessons to be learnt from running marathons in 2015. And, as…
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    PR Coach

  • Throw your press release in the bin – here’s why

    Debbie Leven
    19 May 2015 | 3:18 am
    “We want to send a press release” – that was the opening line in a conversation I had recently with someone.  My first question was “why?” There’s a huge assumption that if you want to communicate with, and to, the press then the press release is the way to do it.  Wrong.  It might be useful in some instances but don’t make the assumption that it’s the only way to get your messages across. There’s a case for using a press releases but it shouldn’t be the only tool you use or the one you turn to automatically. The chat I had this…
  • My first pitch to a journalist – and why I cried

    Debbie Leven
    11 May 2015 | 3:23 pm
    I’m not going to pretend – the first time I tried to pitch a story to a journalist it was horrible.  I sat looking at the phone for what felt like forever before I summoned up the guts to actually dial the number. Imagine a time before email – yes, this was that time.  And, yes, I’m that old. Imagine a time when press releases were printed off and stuffed into envelopes and when the phone was the only other option for getting through to a journalist. I was in my first job – it was a one year work placement as part of my business degree.  The role was as a…
  • How to create a PR calendar – and why you need one

    Debbie Leven
    28 Apr 2015 | 3:42 am
    It’s tough, so tough.  In today’s world there are so many more opportunities to get your business noticed but the huge choice available to you is a challenge in itself. How do you get it all into focus?  What are your priorities, how long do you keep trying something before you move on to the next thing?  Creating a PR calendar holds the answer.  It can all feel a bit overwhelming.  And, if you try too many different things at once you won’t make much of a dent anywhere, will you?  That’s hard.  You’re working away but not getting any results. It’s why so many businesses…
  • How to handle tricky questions from journalists

    Debbie Leven
    20 Apr 2015 | 2:51 pm
    Ever been stung by a journalist or fear that you could find yourself in the media spotlight and mess it up?  Worried how to handle those tricky questions from journalists that you dread? If you’ve had a bad experience then the fear of it happening again can hold you back.  That’s a shame because connecting and engaging with journalists can build your credibility and extend your reach to many more potential contacts, collaborators and customers. It’s tricky for smaller businesses Media training is worth its weight in gold but traditionally it’s been expensive and out…
  • Why reading The Sun could save your business

    Debbie Leven
    31 Mar 2015 | 2:36 am
    Ever struggled to get your message across, to get the instant understanding and recognition you’re after?  If you’re not clear on what you’re about or offering then how can you expect anyone else to be clear either? A lack of strong message leads to confusion and inconsistency.  It can be especially damaging if you’re working alongside a number of other people in the business and each of you has a different take on describing what you do and offer.  Your communication can easily get pulled in all sorts of directions if you don’t have clear and effective…
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    #SocialPR Chat via @LisaBuyer

  • How To Add Time and Happiness To Your Social Media Life

    Lisa Buyer
    13 May 2015 | 7:51 am
    Having time..the story of my social media life. How about yours? Considering there is a finite number of hours (24 to be exact) available in the day and eight to 10 of those should be dedicated to sleeping, that leaves us 14-16 hours to work, eat and play. Look at those three categories: work, eat […] Related posts: When Search Results are Murder; Balance Social Media, Optimize Life Lisa Buyer on ClickZ: Better PR, Search Results, and Happiness Using Social Media Social PR Chat with @MartyWeintraub: Business, Blogs, Books and Life
  • SEO Writing Secrets for Social Media: The Bruce Clay Way

    Lisa Buyer
    6 May 2015 | 5:31 am
    We recently sat down for an awesome Q&A session on SEO Writing (search engine optimization)  and SMO (social media optimization) writing with the team behind the SEO powerhouse company Bruce Clay, Inc. Virginia, Kristi, and Mindy are all super savvy when it comes to the latest and greatest tips and trends for SEO writing and […] Related posts: [5 Star Book Review] Content Marketing Strategies for Professionals by Bruce Clay, Murray Newlands with 13 Digital Experts #SES Chicago Spin, Search and Social: Lisa Buyer’s #PR + Optimized Writing Workshop SEM Synergy Podcast: Lisa…
  • Social Media Stress: I Have a Mobile App for That

    Lisa Buyer
    21 Apr 2015 | 3:19 pm
    If you’re in the social media biz, chances are you suffer from social media stress and nomophobia. Say what? It’s the fear of being without your mobile phone. Even Google sees the seriousness of this lifestyle condition giving website owners a mobile-”friendly” ultimatum. For me, my iPhone is more than an addiction. It’s how I […] Related posts: Mobile PR Audit Tips: 4 Examples of How Mobile Impacts Your Brand Instagram for #PR: Mobile Photography Tips Tell a News Story Mobile #PR Etiquette: Put Your Phone Down #PYPD (Video)
  • 5 Ways Geometry and Google+ Come From the Same #Social Circle

    Navah Berg
    13 Apr 2015 | 9:08 am
    Geometry – you either loved it or hated it. Much like Google+. So take a deep social media breath,  grab your time machines and let’s travel back to high school for a minute. How many of us remember complaining, Will I ever use this math stuff again? If you’re a digital marketer, then your brand […] Related posts: [Training] Google+ Social PR Secrets to Credibility and Publicity +1 This for #PR! Google+ and +1 Pushes Online Public Relations Wildfire by Google Reports How to Unlock Social Media ROI
  • Productive Social Media Marketing Events: Lisa Buyer’s Faves #Zenith2015 #SocialTools15 and more

    Lisa Buyer
    9 Apr 2015 | 1:57 pm
    How many social media marketing events can you possibly attend in one year? Trust me, you could probably find one a day. It depends on your goal…quantity or quality? Considering we sleep within arms reach of our mobile phone, spend almost two (or 12?) hours a day on social media and like the idea of […] Related posts: 8+ Events in Social #PR and Search Marketing The Buyer Group’s Upcoming Social Media, PR and SEO Industry Events 5 Social #PR Events to Follow! #SocialFresh #SESSF #SocialShakeUp #PubCon and More
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