PR

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  • Pigott, a Top Nashville PR Pro, Dies at 61

    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.
    30 Jun 2015 | 7:34 am
    Mike Pigott, founding partner of McNeely Pigott & Fox PR in Nashville, died June 29 from a heart attack. He was 61. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Donald Trump: The Great Communicator?

    PR News
    Brian Greene
    30 Jun 2015 | 8:13 am
    Love him, hate him or ignore him, Donald Trump has his own unique style of public relations and persona shaping: Never apologize, never go on the defensive. As far as communications strategies go, it's a bold one—but for him and for the Trump brand, it works. | MORE »The post Donald Trump: The Great Communicator? appeared first on PR News.
  • 5 PR Personalities – which one are you?

    Public Relations Sydney
    Catriona Pollard
    22 Jun 2015 | 4:21 pm
    Good PR practice doesn’t come naturally to everyone and if you are noticing your competitors in the media, chances are they aware of what good PR practice entails. Pitching newsworthy and relevant stories to journalists is a great way to gain media coverage, and if done correctly is a sure fire way for you to […] The post 5 PR Personalities – which one are you? appeared first on Public Relations Sydney.
  • How to measure PR

    A PR Guy's Musings - Stuart Bruce
    Stuart Bruce
    3 Jun 2015 | 8:00 am
    If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. There is no silver bullet. And there is definitely no silver bullet that will measure the ROI on your investment in public relations. But if that’s what you’re trying to do then you’re trying to do the wrong thing. If you want to calculate the value of investing in public relations then surely you’d also want to know what the cost of not investing in…
  • Can The Gap Become Cool Again?

    PRSA Tactics and The Strategist Online
    18 Jun 2015 | 10:00 pm
    Citing lackluster sales, The Gap is closing about a quarter of its North American stores — 175 altogether — and cutting 250 corporate jobs, Adweek reports.
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    Brian Solis

  • Completely Rethinking Marketing Is Essential in Today’s Customer-Centric World

    Guest Author
    25 Jun 2015 | 8:38 am
    Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite As my friend Brian Solis says, “This is a time to question everything.” Let’s start with marketing, because it’s overdue for a revolution. Today’s customers are in the driver’s seat – it’s a buyer’s market and the buyers are better informed than ever. Prior to making a purchase today, customers research and compare products assiduously while tapping into both the opinions of people they know directly and reviews from online communities they trust. In fact, by the time a customer…
  • How the Next Five Years Will Revolutionize Business

    Brian Solis
    18 Jun 2015 | 5:05 am
    Earlier in the year, I spent some time with Jason Ankeny. He was, at the time, writing an article for Entrepreneur on “the next five years” of business for the print edition. He assembled a pretty stellar cast to serve as his panel and I was more than excited to join in. Ankeny set up the discussion this way… The period between 2015 and 2020 is poised to redefine virtually every facet of how we live and work. It probably won’t bring jetpacks and hoverboards, but it will usher in other radical technologies, business models, customer experiences and even a new breed of…
  • Embracing the Audience: 5 Tips on Customer-Based Marketing

    Brian Solis
    10 Jun 2015 | 1:50 pm
    After I presented at the Digital Media Summit in Toronto, Sylvia Ng, VP of Growth and Analytics at ScribbleLive, asked for an interview to discuss challenges and opportunities ahead for digital marketers. Following is her summary of our conversation. I wanted to share it with you here… In the midst of endless blogs, podcasts, tweets, instagrams, and snapchats, how does a brand or business get noticed? Creating a truly effective marketing campaign is about understanding your brand, and more importantly, your audience. Sylvia turned the conversation into five actionable tips that will…
  • No One Will Remember Your Failures; Everyone Will Remember Your Success

    Brian Solis
    27 May 2015 | 2:39 pm
    No one will remember your failures, but everyone will remember your success. If they do bring up your failures and not your successes, question the value they bring into your world and move forward. We live in a time when disruption is happening to us or it can happen because of us. Sometimes the past holds us back and sometimes we let fear undermine our ideal future. But, this is the time to change the future. Think about it…what would your future self tell you today?  I believe that now’s the time to question everything. As such, rules can be broken giving way for iteration to…
  • The Expertise Gap is Real and Employees Need Your Attention Now

    Brian Solis
    21 May 2015 | 4:12 am
    The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are learning and the jobs companies need to hire for in an increasingly digital economy. This means that current employees possess expertise to perform jobs that are losing prominence in business while new jobs openings (or the need to create them) are becoming increasingly difficult to…
 
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    PR News

  • Donald Trump: The Great Communicator?

    Brian Greene
    30 Jun 2015 | 8:13 am
    Love him, hate him or ignore him, Donald Trump has his own unique style of public relations and persona shaping: Never apologize, never go on the defensive. As far as communications strategies go, it's a bold one—but for him and for the Trump brand, it works. | MORE »The post Donald Trump: The Great Communicator? appeared first on PR News.
  • Quality Videos Start With Sharp Listening Skills

    Brian Greene
    29 Jun 2015 | 12:03 pm
    Is your organization making its case using video? Do you have optimized video hitting all of the important points and telling your company story in a visually engaging way? | MORE »The post Quality Videos Start With Sharp Listening Skills appeared first on PR News.
  • 5 Questions Before Going From Agency to Solo

    Andrew Blum
    29 Jun 2015 | 11:02 am
    Want to open your own PR shop after working for an agency? There's a lot to think about and plan in the process. | MORE »The post 5 Questions Before Going From Agency to Solo appeared first on PR News.
  • Periscope Pointers for Optimal Live Streaming

    Brian Greene
    29 Jun 2015 | 9:34 am
    Brands are using Periscope to broadcast product launches, news updates, advocacy campaigns and internal events, keeping their audiences in sync with what's happening at their organizations in a whole new way. | MORE »The post Periscope Pointers for Optimal Live Streaming appeared first on PR News.
  • Writer, Teach Thyself

    sgoldstein
    29 Jun 2015 | 9:15 am
    Write exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially expendable in economic downturns. That’s just how it is. This is doubly true if you’re a PR professional or journalist. […] | MORE »The post Writer, Teach Thyself appeared first on PR News.
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    PR News

  • Donald Trump: The Great Communicator?

    Brian Greene
    30 Jun 2015 | 8:13 am
    Love him, hate him or ignore him, Donald Trump has his own unique style of public relations and persona shaping: Never apologize, never go on the defensive. As far as communications strategies go, it's a bold one—but for him and for the Trump brand, it works. | MORE »The post Donald Trump: The Great Communicator? appeared first on PR News.
  • Quality Videos Start With Sharp Listening Skills

    Brian Greene
    29 Jun 2015 | 12:03 pm
    Is your organization making its case using video? Do you have optimized video hitting all of the important points and telling your company story in a visually engaging way? | MORE »The post Quality Videos Start With Sharp Listening Skills appeared first on PR News.
  • 5 Questions Before Going From Agency to Solo

    Andrew Blum
    29 Jun 2015 | 11:02 am
    Want to open your own PR shop after working for an agency? There's a lot to think about and plan in the process. | MORE »The post 5 Questions Before Going From Agency to Solo appeared first on PR News.
  • Periscope Pointers for Optimal Live Streaming

    Brian Greene
    29 Jun 2015 | 9:34 am
    Brands are using Periscope to broadcast product launches, news updates, advocacy campaigns and internal events, keeping their audiences in sync with what's happening at their organizations in a whole new way. | MORE »The post Periscope Pointers for Optimal Live Streaming appeared first on PR News.
  • Writer, Teach Thyself

    sgoldstein
    29 Jun 2015 | 9:15 am
    Write exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially expendable in economic downturns. That’s just how it is. This is doubly true if you’re a PR professional or journalist. […] | MORE »The post Writer, Teach Thyself appeared first on PR News.
 
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    social@ogilvy

  • How To Win At Cannes Lions 2016

    Social@Ogilvy
    29 Jun 2015 | 8:21 am
    Cannes Lions is an exciting time of year. Beautiful destination aside, it’s always enjoyable to see the creativity and innovations, make connections, build partnerships, and feel the passion from practitioners around the world for the work that we do. But perhaps the most valuable takeaway from my time at Cannes each year is getting to feel the pulse of the industry. Through the award shows, keynotes, meetings, and events I gain a better understanding of where we’re at and, more importantly, where we’re heading. An exercise I like for trying to bring that to life is to think about what…
  • Global Showing in Cannes Lions Wins

    Social@Ogilvy
    24 Jun 2015 | 8:13 am
    We’re half way through the Cannes Lions festival now and we’ve had teams from Asia, Europe, and the US take to the stage to accept awards. A true showing of our global creativity and expertise. Congratulations to the teams who worked on these winning campaigns: Office: Ogilvy & Mather Beijing Client: VisitBritain Campaign: Great Chinese Names for Great Britain Awards: Gold in PR: Sectors Travel, Tourism & Leisure, Gold in PR: Digital & Social Use of Digital Platforms, Silver in PR: Digital & Social Use of Co-Creation & User Generated Content Office: Ogilvy…
  • Cannes Lions First Shortlists Announced

    Social@Ogilvy
    22 Jun 2015 | 8:33 am
    Here at Cannes, it’s near time for the victory celebrations to begin. The first round of shortlists in several categories has been announced and Ogilvy has had a strong showing. Congratulations to all the teams! Here’s some of the great work up for awards: Office: Ogilvy & Mather New York Client: Coke Zero Campaign: Drinkable Advertising Shortlists: Direct Marketing: Digital & Social Use of Mobile Marketing, Direct: Product & Service Fast Moving Consumer Goods, Media: Product & Service Fast Moving Consumer Goods, Promo & Activation: Product & Service Food &…
  • How & why to use Pinterest “buy” button

    Hannah Law
    18 Jun 2015 | 9:06 am
    In a similar move to Instagram’s action-oriented advertising, Pinterest announced a demand generation platform update earlier this month: the buy button. Here’s what you need to know about it. What’s new? Pinterest is adding a “buy it” button that will enable users to purchase directly within the app, search by price, and easily select product color, size and quantity. The color selections will be available in a carousel below product image. The user experience has been optimized for mobile shopping. Payment processed by Apple Pay or credit card. Merchants fulfill their…
  • Google Cardboard and Experiential Communications

    Social@Ogilvy
    15 Jun 2015 | 1:10 pm
      Google Cardboard is the newest innovation in virtual reality. We decided to try it out for ourselves, and before we knew it, we were standing in front of the Eiffel Tower and then in the streets of Tokyo! All without leaving our New York City office. What you should know about Google Cardboard The most recent version of Google Cardboard was introduced in May 2015 at the Google I/O conference and is compatible with most smartphones including iPhone and Android. As of May 29th, 2015 there have been 1–5 million downloads of the app. Google doesn’t actually make the cardboard…
 
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    A PR Guy's Musings - Stuart Bruce

  • Financial Times needs to know Thomas Cook didn’t need better communications advice

    Stuart Bruce
    25 Jun 2015 | 12:17 am
    Reading the review of Trust Me, PR is Dead in the Financial Times my jaw dropped when I got to this line: “Recently, tour operator Thomas Cook was criticised over its handling of the death of two children during one of its holidays: it did not need to overhaul its business model, it needed better communications advice.” How can anyone seriously believe Thomas Cook doesn’t need to overhaul its business model and that simply communicating better would fix anything? That is naive. What Thomas Cook needs to do is behave more responsibly. For what it does to be framed and guided…
  • Back to the future of PR at FutureComm15

    Stuart Bruce
    24 Jun 2015 | 4:19 am
    Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas. I came away from the first day mainly bemused , but with a glimmer of hope. My bemusement and came from the realisation that so many people still don’t really have a clue about what public relations really is. Witness the outrage when CIPR (Chartered Institute of Public Relations) president Sarah Pinch…
  • PR leadership lessons from UK Labour Party’s defeat

    Stuart Bruce
    4 Jun 2015 | 6:07 am
    Ed Miliband unveils Labour’s pledges carved into a stone plinth in Hastings, on May 2. Photo: BBC Corporate PR professionals can learn a lot from political PR professionals and political PR professionals can learn a lot from corporate PR professionals. I was reminded of this when I read Patrick Wintour’s excellent insiders’ account of the UK Labour Party’s election defeat. The main lesson I draw from the article is that the boss and your client aren’t always right. One of the most important skills for a public relations professional is being able to diplomatically…
  • How to measure PR

    Stuart Bruce
    3 Jun 2015 | 8:00 am
    If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. There is no silver bullet. And there is definitely no silver bullet that will measure the ROI on your investment in public relations. But if that’s what you’re trying to do then you’re trying to do the wrong thing. If you want to calculate the value of investing in public relations then surely you’d also want to know what the cost of not investing in…
  • Annual reports should report what matters

    Stuart Bruce
    29 May 2015 | 4:00 am
    Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. The reason is that many organisations such as public limited companies and charities are legally required to publish annual reports with prescriptive rules on what should be included. Attention and reputation boost from annual report Private companies face no such obligations and indeed frequently want to be secretive about disclosing financial…
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    CustomScoop's Media Bullseye

  • 45 Communications and Public Relations Jobs Available Now

    Jen Couture
    9 Jun 2015 | 3:13 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Senior Communications Strategist with Marine Corps Systems Command, ALATEC, Quantico, VA Senior Research Analyst with Marine Corps Systems Command, ALATEC, Quantico, VA Chief Communications Officer, City of Colorado Springs, Colorado Springs, CO…
  • 71 Communications and Public Relations Jobs Available Now

    Jen Couture
    2 Jun 2015 | 3:06 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Strategic Communications Advisor, British Embassy, Washington, DC – apply by June 11 Public Affairs Specialist (social media focus, Job ID: WO-DEU-2015-0031), Bureau of Land Management – apply by June 2 Marketing Coordinator with Tuck School…
  • 62 Communications and Public Relations Jobs Available Now

    Jen Couture
    26 May 2015 | 6:34 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Digital Communications Specialist with Peabody Institute, Johns Hopkins University, Baltimore, MD Communications Specialist, University of Notre Dame, South Bend, IN – apply by May 31 Director, Media Relations – Basic Science &…
  • 54 Communications and Public Relations Jobs Available Now

    Jen Couture
    19 May 2015 | 8:25 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Marketing Coordinator with Tuck School of Business, Dartmouth College, Hanover, NH Supervisory Public Affairs Specialist (Job ID: FDA-OC-DE- 15-1400206GK), Food & Drug Administration, Silver Spring, MD – apply by May 22 Development &…
  • 68 Communications and Public Relations Jobs Available Now

    Jen Couture
    12 May 2015 | 3:20 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Support Technician, Marketing & Public Relations, City of Norfolk Cultural Facilities, Arts & Entertainment Department, Norfolk, VA – apply by Jun. 1 Communications Manager with DoD Africa Center (Job ID: NDU-15-36-1379198), Defense…
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    Tom Murphy - Murphy's Law

  • If you say it’s dead, it’s probably not.

    Tom Murphy
    17 Jun 2015 | 8:03 am
    As Jim Diamond sang in the 80s, I should have known better.  And I did.  When I heard about Robert Phillips’ plans for a book titled: Trust Me, PR is Dead, I knew I’d disagree with the central premise.  Social media’s overuse of the word ‘dead’ to describe a profession or service has always annoyed me.  It betrays poor judgment and a lack of realism. The reality is never that simple.  Not in the real world. However, I also believe that a healthy mind, is a challenged mind, and perhaps Mr. Phillips would impart some radically new thinking that would make me…
  • PSA: Objectives, Strategies & Tactics…

    Tom Murphy
    11 Feb 2015 | 1:47 pm
    There’s a surprising amount of confusion out there about the differences between an objective, a strategy and a tactic. I’m amazed how often I see tactics mixed up with strategies in plans and proposals. As part of my on boarding process when I started my first PR job back in the early 1990s, they provided a simple but effective way of remembering the differences: Objective – a description of the end result: I want to go to Ireland for a vacation starting on Monday Strategy – how the objective will be achieved: I’m going to travel by plane – it’s faster than going by sea Tactics…
  • Book Review: It’s an issue Jim, but not as we know it

    Tom Murphy
    6 Jan 2015 | 11:00 am
    Last October I read an interview with Eric Dezenhall on the changing dynamics of issues management that piqued my attention. Dezenhall, who was promoting his new book: “Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal”, was incredibly pragmatic about how the combination of technological and social trends have changed the nature of a crisis.  Furthermore, he believes that the idea that there is a magic PR potion that can solve any reputational issue is nonsense: "Most crises are not resolved through rhetoric. They are resolved through…
  • The truth teller

    Tom Murphy
    31 Jul 2014 | 9:02 am
    If you follow social media – and this probably relates more to blogs and Twitter than the other channels – you know there’s a lot of opinions on marketing and PR out there.  Now, on the whole, this is a good thing, but at the same time, there’s often a lack of good, honest discussion of some of these opinions and memes. So when someone provides a contrarian view on one of the sacred cows, it’s always worth a listen. Designer Stefan Sagmeister addresses the question of “storytelling”… You are not a storyteller – Stefan Sagmeister @ FITC from FITC on Vimeo. Source:…
  • FIR766: Enterprise Social

    Tom Murphy
    29 Jul 2014 | 8:34 pm
    As a regular listener to For Immediate Release – hosted by Neville Hobson and Shel Holtz, I was listening to Monday’s episode which included an interesting discussion on Enterprise Social.  As a guy who works on the Microsoft Office PR team – which of course includes Yammer – this is a subject close to my heart.  I started writing a comment on their Google Plus community, but it was very long, so rather than annoy other members of the community I thought I’d paste the comment here and just provide a link. Neville/Shel: Interesting piece on Enterprise Social adoption…
 
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    Online Public Relations Thoughts

  • Taking Off

    Jim Horton
    25 Jun 2015 | 4:47 am
    I'm taking time off.  There will be no blogging until July 6.
  • Too Little, Too Late

    Jim Horton
    25 Jun 2015 | 4:45 am
    The press is speculating that Gov. Chris Christie of New Jersey will announce soon his candidacy for the GOP Presidential nomination.  One hopes he thinks it better to let others run.  New Jersey is in a fiscal crisis.  The governor's popularity has plunged and citizens are angry about his frequent absences doing speaking tours.  While working on his relationship with the public outside of New Jersey, he has lost the public inside. However, all politicians running for higher office face the same dilemma -- how to keep those who know you best on your side while courting…
  • Smart PR

    Jim Horton
    24 Jun 2015 | 5:20 am
    Wal-Mart has accomplished some smart PR in its decision to stop selling products with the Confederate flag.  It read the national mood correctly and acted swiftly before anyone else could make the same announcement -- notably, Sears.  No doubt that some of Wal-Mart's customers will be unhappy, but more will support the move.  It is also likely that products with the Confederate flag did not make up many of the SKUs of an average store, so it isn't hurting the company's bottom line.  This is one more example of what good PR should be -- actions not words.
  • Death Of A Leader

    Jim Horton
    23 Jun 2015 | 4:52 am
    This is a case study of what to do when a CEO dies unexpectedly at a young age.  Employees need time to mourn but they also need to be refocused on their jobs.   HR has to parry calls from companies seeking to recruit away staff. Senior executives need mentoring for how to carry on in the absence of the leader.  A caretaker chairman or CEO needs to step in to keep operations running.  The board needs to launch a search for a successor and review its succession plans.  The company's strategy needs emphasis so the business doesn't drift.  PR should show the world…
  • Making It Up?

    Jim Horton
    22 Jun 2015 | 6:53 am
    Politicians are already on the low side of the honesty scale, but one wonders if they are allowed to make up quotations that people never said.  Consider this case.  Apparently our founding fathers never wrote some of things attributed to them by book author and politician, Rand Paul.  Or, at least, quotes are misinterpretations of what the Founders said.  This kind of sloppiness earns historians poor marks and public shaming.  It is interesting that, other than this one story, not much has been said to point out Paul's errors.  Are voters uninterested or do they…
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    Holtz Communications + Technology | Blog

  • Friday Wrap #159: Lightning strikes Twitter, Nestle embraces Periscope, measuring mobile moments

    shel@holtz.com
    26 Jun 2015 | 1:00 am
    Flickr photo of statues wrapped up on the Harvard campuscourtesy of Frank Hebbert The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow. News Google’s News Lab looks to future of…
  • The Hobson & Holtz Report #813: Periscope in PR, news, and politics

    shel@holtz.com
    22 Jun 2015 | 10:47 am
    Intro: Welcome to Higher Education host Kevin Anselmo, who takes over the co-hosting chair while Neville enjoys his month-long hiatus. Quick News: FIFA’s communications director resigns as the crisis continues, Google will spotlight sites that load slowly in its mobile search results, UK campaign to raise awareness of the need for blood donations deletes blood types from signs and storefronts, Australia’s Sky News experiments with selfie-sticks for field reporting; Media Monitoring Minute from CustomScoop. News That Fits: An in-depth conversation about communicating on behalf of…
  • Friday Wrap #158: News Feed changes, apps for products, useless social content, card design, & more

    shel@holtz.com
    19 Jun 2015 | 9:57 am
    The Friday Wrap is my weekly collection of news stories, posts, studies, and reports designed to help organizational communicators stay current on the trends and technology that affect their jobs. These may be items that flew under the radar while other stories grabbed big headlines. I collect material from which I select Wrap stories (as well as stories to report on the For Immediate Release podcast) on my link blog, which you’re welcome to follow. News Google search results will list sites that load slowly—Users finding your site in a Google search result will no longer need to…
  • FIR Interview: 2015-16 IABC Chair Michael Ambjorn on the state of IABC and the year ahead

    shel@holtz.com
    18 Jun 2015 | 12:26 pm
    The International Association of Business Communicators (IABC) held its 2015 World Conference in San Francisco this week. Amidst the keynote talks, breakout sessions, receptions, and a host of other events, 2014-15 Chair Russell Grossman passed the gavel to 2015-16 Chair Michael Ambjorn. Ambjorn takes over the lead volunteer role as the association continues to recover from some turbulence. In this FIR interview, conducted moments after the conference officially wrapped up, I chatted with Ambjorn about the state of IABC, his goals for the next year, how the association can remain relevant,…
  • The Hobson & Holtz Report #812: Algorithms vs. trusted human editors

    shel@holtz.com
    15 Jun 2015 | 6:54 am
    Intro: Welcome to FIR B2B co-host Paul Gillin, first episode of Digital India has been published. Quick News: What does Twitter’s future hold with the departure of CEO Dick Costolo?; marketers should follow The New York Times’ lead, which is closing staff access to the desktop version of the newspaper’s home page, forcing them to use mobile devices; training former NFL players provided Paul with some surprises; Harris Poll data reinforces the importance of internal communication; the Media Monitoring Minute from CustomScoop; News That Fits: Why marketers are betting big on predictive…
 
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    Denver PR Blog

  • Dovetail Celebrates 10th Anniversary

    Jeremy Story
    19 Jun 2015 | 3:48 am
    Congratulations to dovetail solutions on celebrating the firm’s 10th anniversary.  The dovetail team celebrated with a bash at the RiNo Yacht Club at The Source.
  • SE2 Announces Six Projects

    Jeremy Story
    10 Jun 2015 | 8:11 am
    SE2 announced that it has helped six recent clients advance education, the economy, health and quality of life around Colorado: the University of Northern Colorado Center for Urban Education, the City of Lone Tree, Colorado Department of Human Services’ Office of Early Childhood, the Coalition to Simplify Colorado Sales Tax, the Denver Metro Chamber Leadership Foundation and Healthier Colorado.
  • Linhart Wins National PRSA Silver Anvil

    Jeremy Story
    10 Jun 2015 | 7:49 am
    Congratulations to our friends over at Linhart Public Relations who won a national PRSA Silver Anvil Award in employee communications. Linhart won for its own employee communications program — “Linhart Public Relations: Culture Matters for People and Business” — that helped build workplace culture, team collaboration and firm capabilities.
  • GroundFloor Media Adds Incubator Concept as Client

    Jeremy Story
    9 Jun 2015 | 1:21 pm
    Avanti Food & Beverage has selected GroundFloor Media (GFM) to promote the grand opening of Denver’s first collective eatery and restaurant incubator concept. The Avanti model allows both emerging and established chefs and restaurateurs to test concepts in a controlled environment that costs a fraction of what it would take to launch a traditional brick and mortar restaurant. Located at 3200 Pecos Street in LoHi, Avanti will include seven self-contained eateries anchored by two bars offering craft beer—including 10 Dogfish Head Brewery taps and 10 rotating taps dedicated to…
  • Great Moments in Journalism

    Jeremy Story
    9 Jun 2015 | 12:21 pm
    Hat tip: Jim Romenesko
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    Shonali Burke Consulting, Inc.

  • #measurePR Recap (June 2015): Measuring Content

    Shonali Burke
    26 Jun 2015 | 5:00 am
    In line with our June theme (content! content! content!), the June #measurePR chat followed suit. We welcomed four stellar guests including the Washington Business Journal‘s Jennifer Nycz-Conner, digital marketing brand strategist for V3B Shelly Kramer, founder of Red Shift Writers (and regular contributor to this blog!) Dan Cohen, and the inimitable Fay Shapiro of commPRO.biz. With four great guests on hand, we began to chat about measuring content. Here’s some of what we talked about: On how the got to where they are now and what interested them in content: A1: Hey guys…
  • Words and Pictures – the Batman and Robin of Content Marketing

    Martin Waxman
    24 Jun 2015 | 5:00 am
    Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. But it struck me that the Batman franchise offers some great takeaways for content marketing. Let’s start with the Caped Crusader himself and his youthful, if over-the-top ward, and then look at the entire cast: Batman – He represents the writer, the hero and heart of the stories. They start with him, revolve around him, he’s our connection to the narrative flow. And like many writers, he’s a loner who believes the world needs nothing more than…
  • Monday Roundup: Innovative Content

    Shonali Burke
    22 Jun 2015 | 5:00 am
    Content, content, and more content. It’s been a constant theme on WUL this month, and with good reason. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? I thought these posts could help. 1. Purina’s “Dear Kitten” Video Series Proves BuzzFeed Is The Cat’s Pajamas For Content Marketers Why: “Encourage risk-taking and new partners will deliver great work and teach your people…
  • 6 Words on Content Strategy from @crescenzo

    Shonali Burke
    19 Jun 2015 | 5:00 am
    Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. There’s really nothing else to say, so I’ll leave you to think over it as I wish you “happy weekend.” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc. Author informationShonali BurkePresident & Grand Poobah at Shonali Burke Consulting, Inc.Founder and publisher of Waxing UnLyrical, Shonali…
  • 6 Rules of Thumb for Successful Brand Publishing

    Ancita Satija
    17 Jun 2015 | 5:00 am
    The Internet has made brand publishing ubiquitous. Gone are the days when brands required an intermediary to reach their target audience. Now, they have the luxury of reaching out to their audiences directly… through content storytelling. But how do they do this effectively? In order to be effective, brand content must be mapped to business objectives and be appealing. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about, so they actually pay attention and engage with the brand. In the words of Mark Ragan,…
 
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • Rucker Out in Kraft Bloodbath

    30 Jun 2015 | 9:41 am
    Kim Rucker, executive VP-corporate & legal affairs and general counsel, is among ten Kraft executives who are leaving the firm, following the July 1 shareholder vote to approve its corporate... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Energy Pro Yeganian Trades Capstrat for GSG

    30 Jun 2015 | 8:26 am
    Dana Yeganian, executive VP for Ketchum's Capstrat unit and head of its Duke Energy business, has moved to Global Strategy Group in New York as a senior VP. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • FitzGibbon/Blackbird Handled Confederate Flag Removal

    30 Jun 2015 | 8:17 am
    FitzGibbon Media and Blackbird orchestrated PR for the removal by activists of the Confederate Battle Flag from the South Carolina Statehouse on the morning of funerals held for victims of the AME... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Pigott, a Top Nashville PR Pro, Dies at 61

    30 Jun 2015 | 7:34 am
    Mike Pigott, founding partner of McNeely Pigott & Fox PR in Nashville, died June 29 from a heart attack. He was 61. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • RF Acquires China Offices of Japanese Partner

    30 Jun 2015 | 6:27 am
    Ruder Finn has acquired the nine-year-old China operations of Kyodo PR, its longtime Japan-based partner. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    RushPRnews - Newswire & Global Press Release Distribution

  • Coalition Joins National Coalition for Infant Health

    25 Jun 2015 | 7:21 pm
    Newborn Foundation News: Newborn Health leaders convene in DC to address neonatal and prematurity issues at national policy summit The Newborn Foundation and Coalition, nonprofits leveraging technology innovations to improve outcomes and reduce disparities for newborns, announced today that they have joined the National Coalition for Infant Health. The announcement comes during the annual Preemie Matters National Policy Summit, co-convened by the Institute for Patient Access and the National Coalition for Infant Health, happening June 24-25 at Union Station and the Andrew W. Mellon…
  • RushPRnews now offers digital news sites +Targeted News outlet Broadcast

    22 Jun 2015 | 5:16 am
    Your press release to be featured on at least 100 major news affiliates. Did you know that RushPRnews published its first press release in March 2005? Yes, it has been that long already. And so much has changed since that first post.As part of  RushPRnews' 10th anniversary, it is again undergoing significant changes and updates. Today, we deployed the first phase of new services and packages, including a guaranteed that all press releases published at RushPRNews are to be featured on at least 100 digital business news site. Excellent media pickup!Your release will get a lot more…
  • Save our Skies Santa Cruz Launches Petition Urging FAA to Stop the Jet Noise

    21 Jun 2015 | 3:01 pm
    Outraged Citizens fight FAA's NextGenprogram to reclaim quality of life. With the launch of an online petition Save Our Skies Santa Cruz (SOSSC) is garnering even more support to end the relentless jet noise caused by the Federal Aviation Administration's new NextGen flight program.  The online effort through Change.org supplements a door-to-door campaign urging the FAA to move its NextGen jet flight corridor back to its original path. You can access the online petition at:  …
  • The American radio host, Ed Tyll issues death threat, alleges a French-Canadian publisher

    20 Jun 2015 | 5:46 am
    On June 5, the controversial radio host, Edward Tyll, made death threats against the French-Canadian publisher alleges Guy Boulianne (founder of Editions Dedicaces). The alleged threats aired on the American radio The Ed Tyll Show. The Canadian publisher had hired Mr. Tyll from the Fiverr.com platform to interview one of his authors residing in Ireland. During the 15 minutes that preceded the interview, Ed Tyll threw his venom on the publisher, shamelessly lying about him and defaming him in the public arena. Mr Tyll went so far as to convince his listeners that the publisher was in the New…
  • Ultraseal International makes casting impregnation even easier with fully automated two-stage process

    17 Jun 2015 | 5:45 am
    Ultraseal International is living up to its global reputation for being at the forefront of vacuum impregnation technology with its new two-stage process that will be unveiled at GIFA 2015 in Düsseldorf, Germany. Scientists at the company have revolutionised the design and eliminated one of the three stages of the Vacuum Impregnation process entirely without in any way compromising the quality of the impregnation process. Called the R-FL-Duplex+, it has a much smaller footprint on the factory floor than a conventional casting impregnation process; it uses less energy, produces less waste…
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    Shankman Blog

  • How to Interview Someone by Asking Memorable Questions

    25 Jun 2015 | 10:30 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?So far this year, I’ve been asked to be a guest on over 30 podcasts, and been interviewed for random blogs about 50 times or so. I’m at the point now where I can tell within the first 30 seconds of the podcast, or the first line of the written interview, whether it’s going to be a good one or not, and the number one way I can tell? It comes down to the questions the interviewer asks. Here’s the thing - If I’m taking the time out of my schedule to sit with you on a live podcast, or…
  • How I've Hacked My Life to Use My ADHD to My Advantage (Part 2)

    5 Jun 2015 | 10:35 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?If you're just joining us on this journey through how I hack my life to take advantage of my ADHD, I recommend you start with part one, as it has a bunch of definitions and specifics that might be useful to you. Then come back here and read part two. The first rule still applies: PLAN. If you have a plan, you're much more likely to find ways that ADHD is beneficial to you. When you don't have a plan, it's usually seven hours later and you haven't done shit with your day. Part Two: The…
  • Lessons About Cynical Facebook Followers, Raising the Bar, and LensCrafters

    14 May 2015 | 11:31 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?So I’m halfway to LaGuardia Airport yesterday, when I look out at a street sign to see where I was, and realize I can’t read it. That means one thing - Idiot-Peter left his glasses at home. My backup suitcase pair was on my counter in my apartment. Yes. I know that defeats the purpose of having a backup suitcase pair. Shut up. Anyhow, it’s too late to go back to my apartment, so I figure everything will be fuzzy for the next 24 hours, until I get home. As I was waiting for my flight, on a whim, sent…
  • What A Boss Can Learn From a Bird (Alternate title: Goodbye, Meagan...)

    30 Apr 2015 | 3:03 pm
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Whenever I mention to someone that my assistant has been with me since 2008, I often get a surprised look. In today's world, it's rare for someone to have an assistant for more than a few years before they move on. Hiring someone in their mid-20s and having them seven years later isn't common, I guess. As most of you know, Meagan Walker has been my trusted right hand since August of 2008, and I'm sure I wouldn't be anywhere near as successful as I am had she not been in my corner all…
  • Are You A One-Trick Pony? That's the Kiss of Death

    28 Apr 2015 | 5:24 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Ever hear the term "one trick pony? It's probably one of the worst labels you can have. It means you have just one skill. You're boring. You rant over and over about the same thing, never to grow, never to be any better than you currently are. The phrase actually comes from a fun story about a circus. Around the mid-1800s there was one particularly disastrous show by The Cuffling Cousins Circus. It is said that they had an appallingly dull act involving a pony that knew no tricks apart from…
 
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    Voce Communications

  • Rich Cline Named a Top Tech PR Agency Executive

    Voce Nation
    29 Jun 2015 | 7:35 am
    Voce co-founder and agency President Rich Cline has been named to Hot Topics PR 100 2015, a list of the most influential tech agency PR executives in the world, a list generated by the members of the Hot Topics community. Congratulations to Rich!
  • Voce Student Weekly Reading 6/23: Ways to Maximize Your Team’s Talent, Hidden Agenda Behind Common Interview Questions & More

    Anjani Patel
    23 Jun 2015 | 1:00 pm
    Social Media Facebook is Nipping at Youtube’s Heels in the Race for Video Viewers and Advertisers “According to a recent survey and market research by Ampere Analysis, Facebook is on track to deliver two thirds as many video views in 2015 as YouTube does — two trillion versus YouTube’s three trillion. Both services have a comparable number of monthly users overall.” Voce Insight – Facebook’s decision to focus more on video content is apparently paying off. By adjusting their algorithm to favor native video uploads, Facebook is on its way to video domination. Only time will…
  • Archiving Content a Key Part of On-Domain Publishing

    Chris Thilk
    17 Jun 2015 | 3:00 pm
    (Note: This post originally appeared on the PNConnect blog) There’s a thought-provoking post by Melody Kramer at Poynter today about news organization and ephemeral content. Specifically she’s addressing the question of how – or if – those media companies can or should be archiving the posts they’re publishing to services like Facebook through Instant Articles and Snapchat, in some cases through Discover. Even more minute than that, how are news organizations capturing and keeping the captions they put on a Facebook photo, or the copy in a Tweet that links to an…
  • Voce Student Weekly Reading 6/16: Twitter Removes DM Character Limit, Mistakes Smart People Make & More

    Sean Lenehan
    16 Jun 2015 | 12:30 pm
    Social Media Twitter to Remove 140-Character Limit on Direct Messages “While regular tweets will still be capped off at 140 characters, direct messages will now have a maximum count of 10,000 characters.” Voce Insight – Removing the character limit for DM’s is just one more step in the right direction for Twitter. The DM character limit was a universal gripe for Twitter users, and by removing the limit, Twitter may have won back some fan loyalty. On the other hand by removing the character limit it loses some measure of marketplace differentiation. Still, Twitter has long…
  • Facebook Adds “Time Spent” As a Ranking Metric

    Chris Thilk
    15 Jun 2015 | 9:22 am
    What Is It: Facebook announced last Friday that “time spent” would be included as one of the important metrics determining what people see in their Newsfeed. The logic from Facebook is that people may read stories that are interesting to them but don’t, for whatever reason, take one of the traditional engagement actions like commenting, liking and so on. So in the absence of those the amount of time people spend reading the story should, by their logic, play a role in what is surfaced to others. What Does This Mean: On the surface this seems like Facebook moving the goal…
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    PRNewser Feed

  • E. L. James’ Disastrous Twitter Q&A Demonstrates Why Social Media Sessions Are Risky

    Elizabeth S. Mitchell
    30 Jun 2015 | 10:25 am
    E. L. James, author of the wildly popular (and als0 much-maligned) Fifty Shades of Grey series, took part in a Twitter Q&A yesterday, and the results made two things abundantly clear to us: We are clearly not the only people who felt the books were poorly-written glorification of a disturbingly abusive relationship under the guise of BDSM erotica Social media Q&A sessions are among the most unpredictable publicity ploys out there. Unlike a formal press conference, social media Q&As offer the potential benefit of allowing writers, celebrities, athletes, etc. to interact directly…
  • The Ticker: CSR In Style; Chris Christie in Running; Apple Music in Stores; and More

    Patrick Coffee
    30 Jun 2015 | 7:30 am
    Newsweek: In Shift for Corporate America, Social Issues Become Good Business Capital New York: Chris Christie Announces, Unrecognizably Mashable: How Apple Music Could Save the Industry Without Even Trying Bloomberg: Why Isn’t Twitter Paying More Attention to Its Black Users? Fashionista: What Does ‘Made in the USA’ Really Mean?
  • Spin the Agencies of Record

    Patrick Coffee
    29 Jun 2015 | 3:39 pm
    Sonic Tools, a provider of “premium hand tools and tool box systems,” chose Atlanta’s Brandware as its PR AOR. The client’s products can “elevate efficiency in the professional workshop and at home,” but they should almost certainly not be used in case of a prison break. PAN Communications of Boston signed Drizly, a tech company offering on-demand delivery of alcoholic beverages, as its newest client. PAN will handle media relations, content marketing and digital media for the company, which recently raised $13 million in Series A venture capital funding.
  • Just How Many People Changed Their Facebook Pics In Honor of the SCOTUS Decision?

    Tonya Garcia
    29 Jun 2015 | 2:54 pm
    According to The Hollywood Reporter, the answer is 26 million. More than that, these rainbow profile pics collected 500 million likes and comments from other users. And not only are we talking about regular folks, but lots of celebs including Leo (seen here), Arnold Schwarzenegger, Anne Hathaway and more. Facebook revealed where the colorful addition came from: “Last week, two of the company’s interns built the rainbow filter as part of an internal hackathon and they were so popular the team decided to go global with the filter on Friday.” The support that the SCOTUS…
  • PR Jobs: Lincoln Center, National Nurses United

    Nadine Cheung
    29 Jun 2015 | 2:00 pm
    This week, Lincoln Center is hiring a senior director of marketing, while Bankrate is seeking a marketing manager. National Nurses United needs a communications specialist, and the New York Academy of Art is on the hunt for a director of public relations. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro. Senior Director, Marketing Lincoln Center (New York, NY) Marketing Manager Bankrate (New York, NY) Communications Specialist National Nurses United (Oakland, CA) Director of Public Relations New York Academy of Art (New York, NY) Director of…
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    down the avenue

  • Digital Health Summer Summit & Their Digital Health Playground

    Renee Blodgett
    23 Jun 2015 | 9:58 am
    I've experienced some of Digital Health Summit's energy, largely at CES (Consumer Electronics Show) in Las Vegas, where it has grown in size over the years and now represents some of the most innovative technologies happening in the health, wellness and medical arena. Last week, they held their Digital Health Summer Summit in San Francisco, which consisted of a full day of panel discussions, keynotes and something they refer to as Digital Health Playground, which is an expo of companies showing off their latest products. Photo credit: LearnersOnline.com The reason I've been so interested in…
  • Soaring Fees & Declining Airline Service Do More Than Disempower Customers

    Renee Blodgett
    9 Jun 2015 | 10:20 am
    While I’m not a 100,000 mile gal, I spend a lot of time on planes throughout the course of a year. When it comes to flying these days, I think we can all agree -- it's a far cry from fun. Barely tolerable is what comes to mind. Photo credit: Outsidethebeltway.com. The saddening reality is that airlines worldwide brought in $31.5 billion in non-ticket revenue in 2013 -- including passenger fees -- which is MORE than 11 times their non-ticket revenue six years prior, adjusted for inflation according to CNN Money. Unfortunately, there's little that we can do about it. There's no plea here and…
  • What Can You Find Out About Yourself on Ancestry.com?

    Renee Blodgett
    3 Jun 2015 | 8:12 am
    I've always been fascinated by ancestry for as long as I can remember, but probably moreso because as a child, I knew very little about my blood mother, who we used to all refer to as my "real" mother. In fact, story has it that she simply disappeared when I was around 2 and that little was known about her except that she was living in Florida and from French descent. I always probed - what do you mean by French descent? The response was always the same -- "her mother spoke French, her father was French, they lived in Canada for awhile, dunno." So I was left wondering…
  • Melding of Minds on the Future of Humanity Over an Arc Fusion Jeffersonian Dinner

    Renee Blodgett
    29 Apr 2015 | 3:08 pm
    Ever heard of a Jeffersonian dinner? I've been invited to one or two over the last few years, one of which was being held in Washington DC, where it was birthed in the 1800's by none other than Thomas Jefferson himself. Because of those invitations, I had some vague idea of what they were, but never actually participated in one until the Arc Fusion folks hosted one recently in San Francisco. Photo credit: www.smithsonianmag.com Rewind the clock to 1819 and visualize yourself at a long and decadently adorned table with Thomas Jefferson at Monticello, his elegant Virginia home. Around the…
  • Reflections on the East Coast West Coast Thing...

    Renee Blodgett
    20 Mar 2015 | 10:46 am
    Preparing oneself mentally for leaving America's East Coast and its way of viewing the world is something I've done six times now, the first transition was to America's south, followed by Arizona and southern California and then, a few overseas stints where I lived in a variety of luxury, shacks and working class suburbs. In between, I hung my hat in villages, on a kibbutz, along the coast and amidst urban decay and sprawl.....I did it all. Above, rural Virginia in all its glory, on a cold and brisk winter day. Then, after many years doing what I was told in the Boston corporate world, I…
 
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    prfire.co.uk

  • Experience the New Mediterranean Flair with SpaDreams Vacations

    SpaDreams
    28 Jun 2015 | 2:05 am
    The Slovenian natural health resorts, thermal spas and wellness centres are for the holiday scene in the original sense. They are the result of centuries of tradition and experience, coupled with the findings of modern & effective medicines and treatments. In addition, they are regarded as top destinations for sports activities, quality entertainment, culinary delights
  • New tech to aid early detection of osteoporosis now available in UK

    PhysiologicalM
    28 Jun 2015 | 2:02 am
    Physiological Measurements Limited (PML) is delighted to announce that it has been selected as the UK distributor of the OsCare SonoTM, a device developed to assess the risk of osteoporosis without exposing patients to radiation. The device, developed by Finnish company Oscare Medical Oy, uses low-frequency ultrasound to measure bone strength in the forearm, providing
  • Get professional services for Nepal trekking from Experience Nepal Trekking

    himalayas62
    28 Jun 2015 | 2:01 am
    United Kingdom 26-06-2015. Experience Nepal Trekking is a certified trekking agency with very good knowledge to facilitate a comfortable trek for you. Nepal is one of the beautiful cities which have attracted people across the world and different geographic features make it awe-inspiring. The trekking professionals are knowledgeable and environment-conscious professional ready to provide trekking
  • UK Courier Company Expands Into Ireland

    irishparcels
    28 Jun 2015 | 2:00 am
    A UK courier company is expanding into Ireland to help local businesses save money on their current delivery costs. Irish Parcels is a new courier comparison website, allowing customers to compare couriers online to find the best price and fastest delivery time for their parcels. The business was founded by 26-year-old entrepreneur Paul Stewart, following
  • Novello Theatre London

    novellolondon
    28 Jun 2015 | 1:57 am
    The blockbuster London show, Mamma Mia is running with packed houses at the magnificent Novello Theatre London! The mesmerizing London show is a complete treat for people of all age groups and features some of the heart touching musical compositions by ABBA. This is one of the biggest shows of the world and has been
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    PerkettPRsuasion - The PerkettPR Blog

  • Persuasive Picks – Week of June 22, 2015

    Susan Sweenie
    26 Jun 2015 | 5:42 am
    In an article entitled “Instagram Marketing: The New Instagram Explore Page“, Alex Ditty (author) discusses an update to Instagram that will improve the discovery of visual content – an advantage for marketers. In this Business2Community piece, Ditty details the changes and how it will impact brands and their marketing strategy. TechCrunch reporter, Lucas Matney, shares details on a report issued this week by USA Network. This article called “Report Suggests Young People May Abandon Social Media if Privacy Breaches Continue” shows that 55 percent of young people would…
  • Persuasive Picks – Week of June 15, 2015

    Susan Sweenie
    19 Jun 2015 | 6:08 am
    Forbes contributor, John Rampton, shares 10 SEO Tips For Marketing Your Startup in 2015. Check out his ideas on how to keep it simple and focus on target key words and upfront research. According to Rampton, the new face of the Internet requires a fresh strategy when it comes to developing SEO that works to keep your business relevant in search engine results. Recent research by Wayin finds that real-time marketers are funneling more money toward such tactics (RTM), and they’re reaping the benefits. This emarketer article called As Real-Time Marketing ROI Increases, Spending Follows…
  • 10 Things PR People Should Do Every Workday

    Jennifer Hellickson
    21 Jan 2014 | 9:29 am
    In keeping with the spirit of the New Year/new leaf theme for January, we’ve been trying to harness the burst of resolution motivation to establish habits that lead to better efficiency, productivity and effectiveness, both personally and collectively, this year. And one source of inspiration was J.T. O’Donnell’s article on LinkedIn about her approach to the “how do I get it all done” conundrum. As the time-pressed CEO of Careerealism Media, O’Donnell suggests that we limit our daily to-do list to 10 things, which includes a mix of job tasks, social chores…
  • Changing it up for 2014: Get Agile with New Year’s “Revolutions”

    Jennifer Hellickson
    16 Jan 2014 | 5:39 am
    Well, we’re halfway through January (seriously, where did the time go?!), so there’s no better time to do a quick check in with yourself to see how those New Year’s resolutions are panning out. Have you been able to make any new habits stick, or are you still feeling like you’re stuck in the same rut from 2013? When we asked our staff the same question (for those of us who actually buy into the whole resolution thing), it became clear that being successful with these desired changes means less about going cold turkey, and more about committing to an ongoing process of…
  • Our Favorite Things…for the Multi-Tasker

    Crystal Monahan
    16 Dec 2013 | 10:26 am
    If you work in PR, chances are good that you’re a master multi-tasker. But even the best juggler needs a helping hand from time to time. That’s why we’ve compiled a list of our favorite apps, gadgets and websites to help you streamline your act and even add to it without dropping a single ball. Mynd – it’s a calendar app, but breaks a very busy day down visually into very simple to consume blocks. So you know what’s next, who you’re meeting with and what tasks you have to get done. It can also sync with Waze so if you are traveling to a meeting it will tell you ahead of time if…
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    PerkettPRsuasion - The PerkettPR Blog

  • Persuasive Picks – Week of June 22, 2015

    Susan Sweenie
    26 Jun 2015 | 5:42 am
    In an article entitled “Instagram Marketing: The New Instagram Explore Page“, Alex Ditty (author) discusses an update to Instagram that will improve the discovery of visual content – an advantage for marketers. In this Business2Community piece, Ditty details the changes and how it will impact brands and their marketing strategy. TechCrunch reporter, Lucas Matney, shares details on a report issued this week by USA Network. This article called “Report Suggests Young People May Abandon Social Media if Privacy Breaches Continue” shows that 55 percent of young people would…
  • Persuasive Picks – Week of June 15, 2015

    Susan Sweenie
    19 Jun 2015 | 6:08 am
    Forbes contributor, John Rampton, shares 10 SEO Tips For Marketing Your Startup in 2015. Check out his ideas on how to keep it simple and focus on target key words and upfront research. According to Rampton, the new face of the Internet requires a fresh strategy when it comes to developing SEO that works to keep your business relevant in search engine results. Recent research by Wayin finds that real-time marketers are funneling more money toward such tactics (RTM), and they’re reaping the benefits. This emarketer article called As Real-Time Marketing ROI Increases, Spending Follows…
  • 10 Things PR People Should Do Every Workday

    Jennifer Hellickson
    21 Jan 2014 | 9:29 am
    In keeping with the spirit of the New Year/new leaf theme for January, we’ve been trying to harness the burst of resolution motivation to establish habits that lead to better efficiency, productivity and effectiveness, both personally and collectively, this year. And one source of inspiration was J.T. O’Donnell’s article on LinkedIn about her approach to the “how do I get it all done” conundrum. As the time-pressed CEO of Careerealism Media, O’Donnell suggests that we limit our daily to-do list to 10 things, which includes a mix of job tasks, social chores…
  • Changing it up for 2014: Get Agile with New Year’s “Revolutions”

    Jennifer Hellickson
    16 Jan 2014 | 5:39 am
    Well, we’re halfway through January (seriously, where did the time go?!), so there’s no better time to do a quick check in with yourself to see how those New Year’s resolutions are panning out. Have you been able to make any new habits stick, or are you still feeling like you’re stuck in the same rut from 2013? When we asked our staff the same question (for those of us who actually buy into the whole resolution thing), it became clear that being successful with these desired changes means less about going cold turkey, and more about committing to an ongoing process of…
  • Our Favorite Things…for the Multi-Tasker

    Crystal Monahan
    16 Dec 2013 | 10:26 am
    If you work in PR, chances are good that you’re a master multi-tasker. But even the best juggler needs a helping hand from time to time. That’s why we’ve compiled a list of our favorite apps, gadgets and websites to help you streamline your act and even add to it without dropping a single ball. Mynd – it’s a calendar app, but breaks a very busy day down visually into very simple to consume blocks. So you know what’s next, who you’re meeting with and what tasks you have to get done. It can also sync with Waze so if you are traveling to a meeting it will tell you ahead of time if…
 
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    Brian Solis

  • Completely Rethinking Marketing Is Essential in Today’s Customer-Centric World

    Guest Author
    25 Jun 2015 | 8:38 am
    Guest post by Fred Studer (@fredstuder), Chief Marketing Officer at NetSuite As my friend Brian Solis says, “This is a time to question everything.” Let’s start with marketing, because it’s overdue for a revolution. Today’s customers are in the driver’s seat – it’s a buyer’s market and the buyers are better informed than ever. Prior to making a purchase today, customers research and compare products assiduously while tapping into both the opinions of people they know directly and reviews from online communities they trust. In fact, by the time a customer…
  • How the Next Five Years Will Revolutionize Business

    Brian Solis
    18 Jun 2015 | 5:05 am
    Earlier in the year, I spent some time with Jason Ankeny. He was, at the time, writing an article for Entrepreneur on “the next five years” of business for the print edition. He assembled a pretty stellar cast to serve as his panel and I was more than excited to join in. Ankeny set up the discussion this way… The period between 2015 and 2020 is poised to redefine virtually every facet of how we live and work. It probably won’t bring jetpacks and hoverboards, but it will usher in other radical technologies, business models, customer experiences and even a new breed of…
  • Embracing the Audience: 5 Tips on Customer-Based Marketing

    Brian Solis
    10 Jun 2015 | 1:50 pm
    After I presented at the Digital Media Summit in Toronto, Sylvia Ng, VP of Growth and Analytics at ScribbleLive, asked for an interview to discuss challenges and opportunities ahead for digital marketers. Following is her summary of our conversation. I wanted to share it with you here… In the midst of endless blogs, podcasts, tweets, instagrams, and snapchats, how does a brand or business get noticed? Creating a truly effective marketing campaign is about understanding your brand, and more importantly, your audience. Sylvia turned the conversation into five actionable tips that will…
  • No One Will Remember Your Failures; Everyone Will Remember Your Success

    Brian Solis
    27 May 2015 | 2:39 pm
    No one will remember your failures, but everyone will remember your success. If they do bring up your failures and not your successes, question the value they bring into your world and move forward. We live in a time when disruption is happening to us or it can happen because of us. Sometimes the past holds us back and sometimes we let fear undermine our ideal future. But, this is the time to change the future. Think about it…what would your future self tell you today?  I believe that now’s the time to question everything. As such, rules can be broken giving way for iteration to…
  • The Expertise Gap is Real and Employees Need Your Attention Now

    Brian Solis
    21 May 2015 | 4:12 am
    The biggest challenge is not in the understanding or expertise associated with new technology. We can learn that. The biggest problem is our inability to recognize that the experience we have today is not the experience we need going forward. A notable separation exists between the expertise people have or are learning and the jobs companies need to hire for in an increasingly digital economy. This means that current employees possess expertise to perform jobs that are losing prominence in business while new jobs openings (or the need to create them) are becoming increasingly difficult to…
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    Ronn Torossian 5WPR Founders Blog

  • Leadership Training for Frontline Managers

    Ronn Torossian
    23 Jun 2015 | 8:23 am
    Large companies should know that frontline managers should be given training and authority to act. Frontline managers are those noteworthy souls who, in most cases, oversee others efforts in a management role yet are given no authority to make policy or decisions. Generally they relay decisions and then make sure those policies are [...] The post Leadership Training for Frontline Managers appeared first on Ronn Torossian 5WPR Founders Blog.
  • Using Lean Management to Communicate in a Great Way

    Ronn Torossian
    17 Jun 2015 | 9:16 am
    Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. As in most things, change starts at the top. Once you, as CEO, are convinced of the value of lean management, then the shift to it begins to happen. Now, how can [...] The post Using Lean Management to Communicate in a Great Way appeared first on Ronn Torossian 5WPR Founders Blog.
  • Using Pinterest to Grow Your Business

    Ronn Torossian
    26 May 2015 | 7:42 am
    Pinterest has been around for quite a while now, at least in terms of a social media platform. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if [...] The post Using Pinterest to Grow Your Business appeared first on Ronn Torossian 5WPR Founders Blog.
  • 3 Things a PR Agency Can Offer Every Client

    Ronn Torossian
    15 May 2015 | 9:12 am
    Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. While most business owners know what PR is, they have little knowledge about how to implement an effective PR strategy. If you find that your [...] The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founders Blog.
  • Three Ways to Elevate your Game Now

    Ronn Torossian
    27 Apr 2015 | 12:28 pm
    Listen long enough and every self-help guru and business “coach” in the world will eventually tell you to “be you” or “do you” and you will find success. That’s crap. Don’t buy into it. First, you don’t “find” success. It’s not lost, and you don’t have to go looking for it. Success is [...] The post Three Ways to Elevate your Game Now appeared first on Ronn Torossian 5WPR Founders Blog.
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    PR Couture // Fashion PR » PR Couture // Fashion PR

  • Rachel Meis Communications Seeks Beauty AE in LA

    Martha
    29 Jun 2015 | 2:00 pm
    Another great opportunity at Rachel Meis Communications! The beauty and jewelry PR agency is seeking an experienced Account Executive with 3+ years of agency experience to join their Beauty Division in Santa Monica, CA. In this position, candidate will have the opportunity to identify and capitalize on consistent press and promotional opportunities for clients in the form of product placements, feature stories, influencer outreach, partnerships and business profiles. Candidate must be enthusiastic about the beauty industry and capable of executing multiple projects on multiple accounts in a…
  • E-Commerce Comes to Snapchat, the Big PR Myth & Major in Fashion Law

    Martha
    26 Jun 2015 | 3:30 am
    What brands can learn about mass market retail and social media strategies from their fast fashion counterparts like H&M. (via Digiday) The new vision of fashion through the eyes of fashion illustrators and why we kinda love them. (via the New York Times) How to win with personalized email marketing. (via L2ThinkTank) What would you think is the biggest myth in PR? Do you agree? (via LinkedIn) Elle Woods would be so proud! You can now get your degree in Fashion Law thanks to a new program at Fordham University. (via Racked) A scentimental trip down memory lane: How one writer describes…
  • Perform a Mid-Year Social Media Audit & Fashion Social Success

    prcouture
    25 Jun 2015 | 8:30 am
    It's easy to become so focused on implementation and the immediate feedback in terms of hearts and likes that we forget to take a step back evaluate current social media efforts and ensure we're are on track to meet annual goals. With opportunities in social changing so quickly, (Facebook authorship for blogger, Social advertising through Pinterest and Instagram and Periscope, to name a few), it's also important to evaluate if current strategies are enough to fully take advantage of all the ways fashion brands can communicate and activate communities through social media. Whether you are…
  • Rachel Meis Communications Seeks Beauty/Jewelry PR Intern in LA

    Martha
    24 Jun 2015 | 9:45 am
    Learn the ins and outs of the beauty and jewelry PR! Rachel Meis Communications is seeking a PR intern who works well in a fast-paced, team environment to start immediately for summer or fall in sunny Santa Monica, CA. This position will be responsible for duties such as tracking media coverage for events, assist in planning and execution of press events, social media content & brainstorming sessions and conducting blogger outreach. This opportunity is for college credit only. Candidate must be available 2-3 days/week. Looking for applicants with a strong awareness of the beauty industry…
  • Summer School for PR Girls Now Open – Join PRISM

    Crosby
    23 Jun 2015 | 2:10 pm
    While everyone else is busy perfecting their next pineapple shot on Instagram, soaking in the sun, secretly trying out the latest insane belly-button craze (uh, I failed), and taking advantage of Summer Fridays, I've got a proposition for you: 6 Weeks of Mentorship + Industry Skill Upgrades + PR Girl Community What about doing all these things, while gaining the confidence and clarity to make fall the best season yet for your PR career? PRISM is a virtual course that I designed especially for PR majors, recent grads and entry-level publicists that can be completed from the beach or from bed.
 
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    Don't Eat the Shrimp - Josh Morgan's Take on PR, Social Media & Marketing

  • Don’t try and build status by talking about things you shouldn’t

    Josh Morgan
    19 Jun 2015 | 4:47 pm
    Today I was reminded of a scene from “West Wing,” where a junior staffer leaks some information to a reporter.  It doesn’t end well.  This afternoon we’re having to try and clean up something that may damage a lot of people because someone wanted to try and seem important by talking about something before they should Think before you speak, and listen to Toby.
  • Great article for a client? Frame it and Give it.

    Josh Morgan
    28 May 2015 | 8:55 am
    If you help develop a great article for your client that runs in either a major publication, or in their hometown publication, have it matted and framed and give it to them. They will love it and put it on their wall; It will remind them of the service you provide them (even after they aren’t a client); It’s inexpensive; and It serves as advertising for you long after. Tagged: pr, protips, public relations
  • Agency Lessons from Mad Men Episode 710 – The Forecast

    Josh Morgan
    19 Apr 2015 | 11:17 pm
    Image by Michael Yarish from IMDB.com Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 25 posts about real world agency lessons from the show and here’s one from one of the last. There are two junior creatives…
  • Steve Jobs and Clarity in Communication

    Josh Morgan
    24 Mar 2015 | 10:26 am
    Image by Mike Evangelist at writersblocklive.com of SJ prepping for NECC 2001 keynote I only worked at Apple for a short while, 2001-2004, but while there I learned some incredible lessons in communication.  Many of them were from my direct boss but others I got on the few instances when I was able to work directly with Steve Jobs. Shortly after I joined Apple I found myself writing a press release to be distributed following a keynote by Jobs at NECC (at the time largest ed tech conference in the US). As it happened I ended up going back and forth a bit with Steve over email on wording in…
  • What I’m reading in 2015

    Josh Morgan
    16 Jan 2015 | 11:37 pm
    Throughout the year when I find or hear about a book I might find interesting, I send myself a note with the name of the book.  This is an ongoing email throughout the year that I keep replying to and CC my wife.  Then at Christmas when someone asks my wife what I might like, she sends them the list of books. It works out pretty well and I end up with a nice stack of books to start the year. Here’s one from 2010, and one from 2011.  Below is the stack I’m diving into for 2015. Most of the below were purchased from our local bookstore, Face In A Book. The Forbidden Game by Dan…
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    Mark My Words

  • It was true at the time: does it matter that yesterday Chris Evans was lying and today he is telling the truth?

    Mark Borkowski
    17 Jun 2015 | 6:56 am
    Last Autumn it was ‘100% not true’. This Spring it was ‘absolute nonsense’. On Tuesday the BBC announced that Chris Evans had signed up for a three year stint as Top Gear presenter. Like conkers and daffodils in Summertime, the veracity of past statements becomes irrelevant in the time-space continuum of our mediascape. Evans, the Beeb’s resident man for all seasons, has always been the obvious choice to replace Clarkson. 3.7 million watched his one-off TFI Friday special — a reboot that in retrospect was a test drive for Top Gear. But surely he did himself no favours by not…
  • Merlin, PR wizard

    Mark Borkowski
    17 Jun 2015 | 4:31 am
    “You’ll forgive me if I’m not really focussing on the share price at the moment” said Nick Varney, shooting down Kay Burley’s ambulance chasing questioning. It is the Sky News interviewer, not the Merlin Entertainment CEO, who is now feeling the heat. More interrogation than interview, Burley’s aggressive approach has generated more than 1,000 complaints to Ofcom and calls –from tweeters to online campaign sites- for the presenter to be sacked. None of this is overlooking the fact that Merlin has questions to answer following the tragic collision of carriages on the Smiler…
  • Battered

    Mark Borkowski
    4 Jun 2015 | 9:58 am
    Twin US and Swiss investigations. A fall out with UEFA‘s chief. Excoriating editorials. Calls to resign from Prince William to Rod Stewart. Major brands threatening to withdraw their sponsorship. But what really convinced Blatter to call time on his FIFA presidency? Last week it seemed like he’d managed to pull one over on America’s long-armed law and Britain’s foul-mouthed press, and cling onto power like a true Mugabe of the sporting world. Tuesday’s resignation –dubbed blatter late than never- represented the thickening of a plot already as dense as a platinum-plated Chuck…
  • Breaking the Internet

    Mark Borkowski
    3 Jun 2015 | 3:07 am
    My thoughts in today’s Independent on how the brand of Vanity Fair and the Khardashians have the power to break the Internet
  • How does it look?

    Mark Borkowski
    20 May 2015 | 2:40 am
    For Thomas Cook accepting responsibility was a last resort– but it will survive If tackling the greatest ecological catastrophe of recent times with golf balls failed to reassure the US public the pronouncement by BP’s aloof chief exec Tony Hayward that he wanted his life back is the definition of insult to injury. This moment encapsulates the less than slick handling of the Gulf of Mexico oil spill, a PR blowout that has become one of the canonical texts of crisis mismanagement. Accidents happen. But as Deepwater showed the fact that they are unforeseeable does not excuse the need for…
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    Deirdre Breakenridge

  • Five Tips to Combat Your Daily PR Stress

    Deirdre Breakenridge
    22 Jun 2015 | 8:43 am
    When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations. After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, that’s not what this post is about. I’ll save that discussion for another day. My goal for this blog post is to share actionable advice with professionals; what you can do when you’re faced with stressful situations, really tight deadlines, a campaign that goes awry…
  • How to Make the Most of Every Opportunity

    Guest Post
    10 Jun 2015 | 3:51 pm
    A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™, a documentary about obstacles women still face in their careers. Given that my career aspiration is to one-day be an entertainment publicist, I jumped at the chance to meet a director and volunteer on her set. Before I arrived I researched the film and the director, Ashley Maria. She was an alum of UNC-Chapel Hill, an award-winning director, and she had been working for three years on her…
  • How to Lose an #Influencer in 10 Days (or Less)

    Deirdre Breakenridge
    4 Jun 2015 | 9:48 am
    Do you remember the movie, How to Lose a Guy in 10 Days, starring Kate Hudson and Matthew McConaughey?  The character Andie Anderson, played by Hudson, is a “how to” beat writer for the magazine “Composure.” She’s challenged with writing the article, “How to Lose a Guy in 10 days.” When you’re building a relationship, with anyone, you walk a fine line of actions that create a strong bond in the beginning or steps that cause someone to exit the union quickly. Building relationships with influencers today, whether it’s with bloggers, Twitter personalities,…
  • Book Review: Leave Your Mark by Aliza Licht

    Deirdre Breakenridge
    28 May 2015 | 10:31 am
    I’m into my summer reading list, and my second book is another excellent read. Leave Your Mark: Land Your Dream Job, Kill it in Your Career, Rock Social Media by Aliza Licht, SVP of Global Communications at Donna Karan International, is a book that mentors and shares deep insights into how to excel in your career, even when you start in an industry where you have no experience. From Aliza’s personal career steps and stories to her very helpful tips, you’ll want to put this book on your bookshelf. Here’s my book review … enjoy!   The post Book Review: Leave…
  • Book Review: Stand Out by Dorie Clark

    Deirdre Breakenridge
    20 May 2015 | 1:08 pm
    In the spirit of learning, and reinventing yourself to find what’s next in your career and in your life, here’s a book that takes reinvention and the big idea to a whole new level. If you don’t want to stand idle and feel the need to propel forward, but just don’t know how to get there, then the book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, by Dorie Clark, is a great place to start.  You can listen to my video review and then pick up / download a copy for yourself.   The post Book Review: Stand Out by Dorie Clark appeared…
 
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    Solo PR Pro | RSS Feed

  • Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

    Kellye Crane
    30 Jun 2015 | 5:00 am
    As regular readers of this blog know, each year Solo PR Pro works to provide a one-of-a-kind conference experience for our community – one focused on the unique needs of independent communications consultants and other small organizations (as opposed to the deep-pocketed Fortune 500 organizations or large-scale PR agencies typically discussed at other events). This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR…
  • Chat Recap: What do you do with a piece of news?

    Kellye Crane
    25 Jun 2015 | 5:00 am
    On the fourth Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On June 24 2015, we weighed in with opinions and insight on the following topics of interest: How do you research the best media/influencer targets? Where do you start? What tools are most useful for your media relation efforts? (for outreach, mgmt, etc.) When you have news, how do you determine the best timing and avoid conflicts? Do you put…
  • #SoloPR Topic Chat: What do you do with a piece of news?

    Kellye Crane
    23 Jun 2015 | 5:00 am
    A part of your role as a professional communicator is to make sure your client’s messages are visible to their identified audiences. Whether you manage the occasional press release or have a practice that engages in heavy media relations, if you’re in PR it’s important to know what to do with a piece of news. Of course, when it comes to media relation strategies, each situation is unique – there is no one-size-fits all approach. However, are there commonalities and best practices for gaining attention when your client has real news to share? What do media relations champs…
  • 7 Myths About Consulting You Shouldn’t Believe

    Kellye Crane
    16 Jun 2015 | 7:08 am
    Most communications professionals have done it, whether they admit to it or not: they fantasize about becoming an independent consultant. So why haven’t you taken action? Solo PR Pros have a great life, and it’s unfortunate that a few urban legends may prevent some professionals from embracing this career path. Don’t let the following myths stand in your way: Myth #1: Being an independent PR consultant isn’t a long-term career path – people just do it between jobs or while building an agency Starting a solo business is indeed an excellent way to jumpstart the building of a…
  • Chat Recap: Vacations, Delegation, LinkedIn and More

    Tishia Lee
    11 Jun 2015 | 5:00 am
    On the second Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On June 10 2015, we weighed in with opinions and insight on the following topics of interest: When someone endorses you on LinkedIn, do you thank them? How? I need to delegate. Is it better to get admin help or someone with PR experience? How do #solopr pros take a vacation? Is it possible? Hearing about some new tools – Are there any…
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    PR In Your PajamasPR In Your Pajamas » PR In Your Pajamas

  • The Skyscraper Technique For Creating Content

    admin
    12 Jun 2015 | 9:18 am
    How do you create shareable content, and how do you do it with ease? Mickie Kennedy shares his technique with us~ Elena Verlee Alas, the skyscraper technique is not about leaping tall buildings in a single bound or slinging your web to save the day. However, it could be a way to improve your blog, help establish your voice, and drive readers to your site. So in some ways, the skyscraper technique might be a superhero after all. The Skyscraper But first, what is this technique? The Skyscraper technique builds on a simple premise which involves three basic steps: Find awesome online content…
  • 6 Ideas for Welcome Emails

    admin
    14 Apr 2015 | 6:04 am
    Here’s a guest post on a topic we’ve never talked about in this blog before: your welcome emails! Who knew they were so important? ~ Elena Verlee 86% more readers would open this article’s title… …if it were in a welcome email. Everybody loves a big warm welcome, whether in real life or on the Internet. This also applies to every new subscriber you gain. Unfortunately, mailing lists have gotten a bit of a bad rep lately, with subscribers feeling like they’re not treated as people but just numbers. I feel the same way sometimes. As a result, I have decided to put an…
  • How to Easily Measure Content Performance Across Social

    admin
    7 Apr 2015 | 6:52 am
    How do you know how well your campaigns are doing across different social media platforms? In this guest post, Mike Cushing tells us step-by-step how to use custom URLs and UTM tracking in Google Analytics. ~ Elena Google Analytics makes it easy to broadly track how visitors are entering your websites. But what happens when you need to measure how a specific piece of content performs on a specific social channel? Google Analytics is a powerful tool, but it has limitations – mobile traffic from Facebook often appears as direct, organic search may be “not provided” or you may have poorly…
  • How Well-Planned Controversy Can Set Your Content on Fire

    admin
    31 Mar 2015 | 6:55 am
    Being controversial is certainly one way of getting attention from the media and social networks. But, as our guest blogger Mickie Kennedy points out, you have to strike a balance to ensure it doesn’t backfire on you and your brand. Read on to learn how. ~ Elena Verlee Have you ever scrolled through your Twitter feed and found a post or headline that so unnerved you, that set your teeth so on edge that in spite of your better judgement you just had to react? Like many people do, you might have looked through the comments and follow-ups to see what others thought, hoping to find other…
  • Lessons Learned from 1,000 MailChimp Newsletters

    admin
    17 Mar 2015 | 6:16 am
    Every email that comes from your business is part of your public persona. In today’s guest post, Nate Wright of Small Biz Triage shares lessons he’s learned from writing thousands of emails for clients. ~ Elena I’ve written a LOT of email campaigns. I sent my first email newsletter when I was in college promoting swing dances 15 years ago, played with list digests after that, then spent a few years fiddling with sales emails, and (finally) made the jump to MailChimp five years ago, and haven’t looked back since. Now I’ve read all the guides, and best practices, and do’s…
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    Paul Stallard

  • Don’t just ask a client what they want…..tell them what they want!

    Paul Stallard
    26 Jun 2015 | 2:46 am
    A lot of PR professionals I talk to often forget a very basic element of our jobs. To consult. Hitting KPIs and keeping clients happy is OK but in my eyes not good enough. It is box ticking and I hate box ticking. You need to make a difference, and you can only do this by pushing a client. Without pushing a client, change won’t happen and who wants to look back in a years’ time and realise that the account is exactly the same as 12 months ago? I don’t. I would see that as failure. Clients pay us to consult. To give advice based upon many years’ worth of experience. What they don’t…
  • Is PR a science or an art form?

    Paul Stallard
    22 Jun 2015 | 4:56 am
    Last week I was sat in the most recent PRCA PR council meeting where we were discussing the progress of our task groups. One of the teams stood up and asked the room of MDs and CEOs of pretty much any PR agency you should be bothered to know: “Is PR a science or an art form?” Such a cool question. But more interesting was the fact that the room was absolutely divided. Half didn’t want to be labelled as fluffy PR people when the science of measurement could clearly demonstrate results. With big data, sentiment analysis and other tools it was impossible not to define PR as a science. The…
  • Make mistakes and be brave

    Paul Stallard
    9 Apr 2015 | 4:20 am
    The retail ‘turn-around’ specialist Allan Leighton suggested that you are only right two thirds of the time. That means you get it wrong one time in three. I have always been a firm believer that you learn from getting things wrong but it also implies that you are prepared to be brave. I think bravery is a solid quality to have as a communication professional. If you only do what you are comfortable with you will always get it right but you will never challenge yourself or your clients. If you never challenge yourself you will never improve. I think PR professionals should constantly try…
  • Do your communication plans need some vuja de?

    Paul Stallard
    30 Mar 2015 | 6:13 am
    Have you ever heard of vuja de. I hadn’t until recently. In short, vuja de is the reverse of déjà vu. It takes the déjà vu concept of being in an unfamiliar situation and having a feeling you have done it before and reverses it. If you feel vuja de, it means that you have found yourself doing something that you do everyday and suddenly it feels like you are experiencing something completely new. An example of this could be my boss who last week picked up a brand new car. Suddenly his drive into work (a journey he has done hundreds of times) suddenly must have felt new and exciting. I…
  • Do you tell your boss the good, the bad and the ugly?

    Paul Stallard
    23 Mar 2015 | 7:13 am
    My wonderful wife often pulls me up for PRing her. For example, this is an excuse I tried to get away with recently: “I rarely go out with my Dad and I have really enjoyed spending some father and son time with him. As a result we are going to continue our conversation and I will be home slightly later than I said” translates as “Dad and I have got a bit tipsy at the football and missed our train home”. This is a light hearted example but I’m sure most people who work in PR will have a similar antidote about how they have broken the news to a loved one. This is all fine when it is a…
 
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    Tech Affect

  • How to Navigate a Tradeshow

    Brittany Bevacqua
    24 Jun 2015 | 6:29 am
    While navigating a tradeshow, whether for a client or for your own company, it is important to maximize the benefits of attending by setting up interviews, attending sessions and networking throughout. Brittany Bevacqua, Senior Director at Affect, shares key strategic tips to a successful event.
  • Twitter Changing DM Length Policies – What You Should Know

    Cat Forgione
    22 Jun 2015 | 11:25 am
    Recently, the Twitter Development Team announced that it is changing how the messaging system works and will now allow Direct Messages (DMs) to be over 140 characters. Previously, if a follower wanted to send a Direct Message (DM) to your company’s Twitter handle that was over 140 characters, the user would have to send multiple messages or send a short message requesting to move the conversation to a different platform, such as email or phone. Twitter is removing the 140 character limit from Direct Messages (DMs), so that longer conversations can be had, which will be particularly…
  • FTC Advertising Guidelines: New Guidance on the Purchase and Sale of Fake “Likes”

    Lulu Li
    19 Jun 2015 | 9:03 am
    Last week, the FTC offered clarification on its Guides Concerning the Use of Endorsements and Testimonials in Advertising through an updated set of FAQs that explain the effect of the changes on marketing channels and techniques here on out. One of the notable updates gave guidelines on the purchasing and selling of fake “likes.” Here are the key facts that every marketer should know and keep in mind for future campaigns: The purchase and sale of fake “likes” is labeled as “clearly deceptive” Marketers that incentivizes users to “like” a page when…
  • How to Work With Industry Analysts

    Sandra Fathi
    17 Jun 2015 | 2:00 pm
    Being included and having the right positioning in analyst reports can set the stage for how you are compared to competitors. Sandra Fathi, President at Affect, shares trade secrets on how to collaborate with key industry analysts.
  • Tips to Evaluate and Incorporate Social Media Tools

    Katie Creaser
    10 Jun 2015 | 10:47 am
    With social media tools being introduced at an alarming new rate, it is easy to get caught up and want to implement every one in order to stay current. In this video, Katie Creaser, Vice President at Affect, shares key tips to consider before diving in.
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    Everything PR

  • Billionaire Renames Public Relations Agency He Owns

    Richard D. Pace
    29 Jun 2015 | 4:42 pm
    Billionaire owners are commonplace in the finance and technology industries, but are there any Billionaire CEO’s of a PR Firm? There are probably very few professional’s within the Public Relations industry that know of a billionaire who owns a PR Firm. After reading this on Everything PR, everyone in the industry will now know. Recently, the founder of GoDaddy – Bob Parsons, purchased The Martz Agency. The Martz Agency is a full scale marketing and PR firm bought in Scottsdale, Arizona. The company has already undergone a name change and a rebrand. Martz Agency is now…
  • Cancer Faker Belle Gibson Dumped By Bespoke Approach, Her PR Firm

    Richard D. Pace
    29 Jun 2015 | 4:33 pm
    In Australia, Belle Gibson is a household name, dominating media coverage. The 23 year old entrepreneur falsely claimed to have cured her cancer through a vigorous diet – in reality she never had cancer, so naturally has not healed it. Apparently, further explanation will come this weekend via an interview to take place this weekend on Australian 60 Minutes, for which media claims she was paid five figures to “take a grilling from Tara Brown on Sunday night.” Australian media reports indicate that she made millions from endorsements with Apple – as well as sales of her diet app –…
  • Five Reasons a PR Firm Should Fire their Client

    Richard D. Pace
    29 Jun 2015 | 6:43 am
    When you first open your office doors, you might put up with more from your clients. But at some point in the game, you can choose to fire a client. Here are the top reasons it may be time to cut clients lose.   They demand bargain prices and couture service. Most of your clients will work to get a good deal, that’s not what we mean. Some clients though will start to wear you down emotionally with all the nickel-and-diming they do. If your clients don’t see the true value you bring to their table, it is time to let them look elsewhere.   They ignore advice and create further…
  • Public Relations News from Cannes Lions

    Richard D. Pace
    26 Jun 2015 | 7:11 am
    Some tidbits from an Everything PR staffer who is reporting from location. Cannes Lions winning PR firms include Edelman, Fleishman Hillard, and Alison Brod. The center of activity for the PR agency world appears to be the famed intercontinental Carlton hotel. In front of the hotel is a coffee shop with free coffee sponsored by the New York post. Because it is a natural networking spot, the CEO of Vice Media spotted midday at lunch conducting an interview in the lobby over coffee. (photo of the special edition of the Cannes edition of the New York  Post) There is quite a bit of partying and…
  • Best PR Firms to Work for in Los Angeles

    Matthew Schwartz
    25 Jun 2015 | 6:39 pm
    You’ve got the degree, you’ve got the desire, now where do you start when looking for a great place to increase your skills and understanding in public relations. Well, if you happen to be looking in the Los Angeles area, here are a few great firms to research. No matter where you start your career, expect to put in long hours and deal with some clients who are in crisis mode. Edelman PR. Some of the comments from current employees talk about the opportunities for learning and growth and the positive working environment. But the company offers a global network and is the largest PR firm…
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    Blog | Stalwart Communications

  • Storytelling or Story-selling? The Hollywood Blockbuster

    Tyler Hustwick
    26 Jun 2015 | 1:35 pm
    Summertime is here and with it comes the Hollywood blockbuster, known for big names, big budgets and…big brands? This past weekend I embarked on my first summer trip to the movies, a ritual I’ve performed with my dad for as long as I can remember. Our film of choice was Jurassic World, the fourth installment of the Jurassic franchise. The film was nothing special, high priced visual effects and a simple, formulaic storyline. I left the theater with one glaring observation: I had just watched two hours of non-stop, in your face, product placement. Brand integration into film is not a novel…
  • Don't call us PR people anymore

    David Oates
    15 Jun 2015 | 9:32 pm
    The word has boxed many of us who practice the art into an obsolete corner. The fact is successful agencies are, more importantly, facilitators of valued content to key influencers who, while having no vested interest in an organization, feel compelled to tell their audience about the work they do. This, in turn, creates interest and opportunities. But it doesn't have to be through the traditional intermediary that we call the media. In fact, forward thinking PR firms are creating their own, non-sales oriented branded content and disseminating it through social media and email channels. In…
  • The MIllennials are Coming! The Millennials are Coming!

    Kbecktel
    9 Jun 2015 | 3:38 pm
    Summer is fast approaching, this means a fresh crop of college students are graduating, eager to use their newly acquired skills to better your business. However, the new-grad-millennial has different expectations of the workplace than the Gen-X or baby boomers counterparts. According to launchbox.tv, new grads aren't seeking employment just for the cash flow; they're seeking personal enrichment. Millennials, who were born between 1980 and 2000, are outward thinkers whose work revolves around collaborative teamwork and involved leadership. They are influenced and inspired by their peers and…
  • The Rose & Crown Pub: How People Make Its Brand

    David Oates
    15 May 2015 | 1:35 pm
    Hundon is about a 30 or so minute drive west of Cambridge, England with no traffic. The village is nestled amongst a fabric of 17th Century cottages alongside some well designed and cared for homes built in the 1960s and 1970s. Old and new, the neighborhood keeps its ties to the past by maintaining its yards and exterior facades in conformance with those who lived there before. Hundon also possesses an eclectic mix of neighbors ranging from young families with early school-age kids to semi-retirees who migrated from more urban areas when their work lives slowed down. There is also the…
  • Is the golden era of news now?

    eireland
    8 May 2015 | 12:02 am
    "In the world of the click it's the most provocative headline that wins and the content doesn't really matter. When you care about what happens after the click, when you care about peoples' attention, then the only thing that keeps peoples' attention is great, quality content." Tony Haile, CEO of Chartbeat I know 13 plus minutes is a lot to ask these days, but this video put together by the BBC's "Future of News" project is great quality content! The piece predicts big trends we'll be experiencing throughout the next 10 years answering questions such as local vs. global news, the purpose of…
 
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    prTini

  • Ask Yourself These 10 Questions to Determine If Your Social Policy Needs Updating

    Heather Whaling
    19 Jun 2015 | 2:00 am
    A Central Ohio police officer was recently fired because of racially-charged posts on her personal Facebook page. From what I understand, the police department didn’t have a social media policy. Like many companies and organizations, they had a Code of Conduct, but it didn’t provide specific social media guidelines. As I explained to our local media covering this story, while we’d like to believe that we’re only hiring people with good judgement, social media creates a false sense of security that all too often results in individuals posting things online…
  • 5 Examples of Insta-Creativity

    Heather Whaling
    16 Jun 2015 | 2:00 am
    Time online needs to be time well spent. Once you nail the basics of a social network, how can you add some sizzle to ensure your content compels people to take action, expands your network, and stands apart amidst a sea of mediocrity? On Instagram, think beyond the obvious photo/video uploads. Check out these five ideas for inspiration to take your Insta-game to the next level. Filters create storylines. On Instagram, Microsoft celebrates “people who break boundaries, achieve their goals, and #DoMore every day.” Those photos are all in color. Every so often, Microsoft…
  • DIY Video Tips and Tools for PR Pros

    Heather Whaling
    5 Jun 2015 | 8:36 am
    On Monday, I shared insights and advice to help PR pros get started with video. (In case you missed it, I spoke at PR News’ Digital PR Conference & Video Workshop in Miami, plus I did a Skype interview yesterday discussing the role of video in securing earned media. Clearly, video for PR is a theme in our office this week!) Here’s a sneak peek at the DIY video tools + tips I shared in my PR News presentation: Kinomatic & Videon, for filming and editing: Both of these iPhone apps come highly recommended for seamlessly shooting and editing videos. There’s a small fee to…
  • Shifting the “Turnover” Conversation

    Heather Whaling
    4 Jun 2015 | 11:25 am
    One of the core criteria in Best Places to Work surveys is turnover. Presumably, this implies that a company with high turnover mustn’t be among the best employment options. A few years ago, my company experienced a period of high(ish) turnover. We had a number of people come and go in a relatively short period of time. I couldn’t figure out what I was doing wrong. Why didn’t they want to work here? Why wasn’t their performance meeting my expectations? Why did I hire them, only to find out they were a bad fit? Business blogs, magazines and books urge you…
  • A PR Pro’s Guide to Getting Started with Video

    Heather Whaling
    1 Jun 2015 | 7:07 am
    I’m in Miami speaking at PR News Digital Conference & Video Workshop. My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Why are we, as PR people, focusing on video? Isn’t that a marketing tactic? Or a digital tactic? Well, as the lines continue to blur between communication disciplines, PR people need to be well versed in video, as well. (After all, sometimes it’s our job to be a “know it all” … in the nicest way possible, of course.)…
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    Sword and the Script

  • What if NYC Made WTC BASE Jumping an Annual Event?

    Frank Strong
    30 Jun 2015 | 3:00 am
    In 2013 three BASE jumpers snuck into the World Trade Center in the wee hours of the morning, climbed to the top, and jumped off with parachutes. The trio filmed the stunt, were later tracked down by authorities and charged with criminal offenses including a felony. About two years later, in June 2015, the three were acquitted of the felony but found guilty on lesser counts. The bottom of an NBC 4 New York article summarizes the issues succinctly: The New Yorkers pleaded not guilty to felony burglary, reckless endangerment and other charges in the leap, which was captured in a YouTube video.
  • Engineering the Enterprise for Content Marketing

    Frank Strong
    23 Jun 2015 | 3:00 am
    Recently a puzzle like the one nearby made rounds on the web.   Fifth grade students allegedly can solve this problem in 20 seconds or less. If you tried and failed, you are not alone and we are together in this one.  Though I tried to recall forgotten algebra lessons from the foggiest reaches of my mind the effort was for naught.  And algebra, if I could have recalled it, wouldn’t have helped me anyway. The solution is far easier and I’ve posted the answer at the bottom of this post. Thinking Differently about Employees and Content Janet Fouts, who founded Tatu Digital Media, read…
  • What Native Ads Mean for PR

    Frank Strong
    16 Jun 2015 | 3:00 am
    by Frank Strong Following the likes of BuzzFeed, Gawker and the WaPo, among other media outlets, CNN is going all in on native advertising with an in-store studio or so to speak. Writing for a WSJ business blog, Steven Perlberg reported: CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work. About a dozen staffers (made up of journalists, filmmakers and designers) will help launch the new unit, called Courageous. The division will fashion and…
  • Scale Content Marketing: Employees are the Secret

    Frank Strong
    9 Jun 2015 | 3:00 am
    by Frank Strong “The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi, marketing operations with PepsiCo. His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands.  The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands. The…
  • 6 Ways to Get More from your PR Agency

    Frank Strong
    2 Jun 2015 | 3:00 am
    by Frank Strong I’ll never forget that new CMO.  He had just moved to Virginia from San Francisco to take the top marketing job at tech start-up.  California tan, cufflinks and all the “I’m from Silicon Valley” swagger he needed round it out. He also had an incredible amount of pressure. As a new CMO, he was in the hot seat to make something out of nothing, to put that start-up on the map and help it figure out how to win some customers and define a market. It wasn’t just business, it was personal:  he had moved his whole family from one coast to the other.  It’s a 3,000 mile…
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    Crenshaw Communications

  • When PR Campaigns Pop On Independence Day

    Michelle Han
    29 Jun 2015 | 12:26 pm
    The Fourth of July can bring a lull for many businesses, but for some, PR campaigns go into overdrive, peaking just before Independence Day.  Savvy PR agencies with clients in categories from grills to wearable technology know how to link their brands to the holiday honoring the founding of our country, seizing an opportunity to shine. Here are just a few examples. Safety.  Summer accident campaigns kick into high gear around this holiday, and though you wouldn’t know if from the weather we’ve had in the Northeast, sun safety is a perennial news hook. The Skin Cancer…
  • 6 Courses Colleges Should Teach PR Students

    Marijane Funess
    25 Jun 2015 | 5:58 pm
    Effective writing and media relations will always be mainstays of college public relations courses, but the business is always evolving, so curricula must do the same to produce the next generation of consumer or tech PR professionals. I recently gave a lecture on “real world” PR to a class of college juniors and was surprised that the coursework still focuses on securing traditional media. Here are some courses we’d like to see the forward-thinking professors offer their students. Content Creation: Owned, Earned, Paid, Shared. At one time public relations was narrowly…
  • 8 Reasons Why Your PR Isn’t Working

    Dorothy Crenshaw
    25 Jun 2015 | 7:00 am
    An investment in a relationship with the right PR agency can pay enormous dividends when it comes to building reputation and even demand. But businesses who can gain from building or engaging a PR team can be hesitant due to uncertainty about outcomes.  As an industry, PR hasn’t always done a great job defining or managing client expectations, particularly when it comes to the earned media piece of a typical campaign. But when PR falls short, it often boils down to a handful of reasons, including those here. Expectations for the PR investment aren’t clear.  If you’re bringing…
  • What Donald Trump Knows About Public Relations

    Dorothy Crenshaw
    20 Jun 2015 | 11:27 am
    It may seem a stretch that PR people can learn from Donald Trump, whose announcement that he will run for president was lampooned by many in social and traditional media. But maybe we can. Trump’s threats to enter the presidential race over the years have come across as tired and transparent bids for publicity. But, like it or not, the guy understands his own brand and he knows how to get media coverage. Despite some operations failures, he’s a genius at image-making and self-promotion. So on the theory that you  never know where your next insight – or blog post idea…
  • 8 Simple Ways To Improve Your PR Writing

    Michelle Han
    18 Jun 2015 | 2:41 pm
    The public relations profession is surely evolving, but good, persuasive writing remains a core component of good PR on both the agency and corporate side. Since strong writing is a skill to be maintained and improved, a refresher course is always in order. So whether your concern is product PR, tech, crisis management, or public policy, here are eight simple rules to help improve writing for PR. Read it out loud. Good writing is as much about how it sounds as it is about putting words on a page. If you find yourself struggling to find the right turn of phrase, read it aloud to see how it…
 
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    Storytelling Techniques For Effective Business Communications

  • The Best Storytelling Posts from the First Half of 2015

    Chauncey Hill
    28 Jun 2015 | 8:33 pm
    The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Finally, I don’t have to evangelize the value of storytelling from a tattered pulpit. This is the first post curating the best content since the new blog design went live. I still marvel that the microphone works. Here’s my take on the best posts from the first of half of 2015. To Borrow from a […] The post The Best Storytelling Posts from the First Half of 2015 appeared first on Storytelling Techniques For Effective Business Communications.
  • Google Job Description: Doodle This

    Chauncey Hill
    24 Jun 2015 | 8:33 pm
    The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I expected more from the Google job description in its search for the next Doodler. Job descriptions can serve as a litmus test on whether a company gets business storytelling. In other words, are functions other than communications like HR using language to give those on the outside a sense of the company culture and […] The post Google Job Description: Doodle This appeared first on Storytelling Techniques For Effective Business Communications.
  • Shaping a Blog Design for Thought Leadership

    Chauncey Hill
    19 Jun 2015 | 10:27 am
    The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Back in 2012 I posted plans to evolve the blog which included: And I recognize the “look and feel” of the blog desperately needs help, another action on the 2012 to-do list. Didn’t happen. This exchange with Marsha Collier surfaced in 2013: I’ve had friends tell me that once I bulldoze the wretched “look and feel” […] The post Shaping a Blog Design for Thought Leadership appeared first on Storytelling Techniques For Effective Business Communications.
  • Visualizing Contrast, Medium as a Social Platform and Eroding Attention Spans

    Lou Hoffman
    12 Jun 2015 | 7:32 am
    The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The grab bag returns with three random tidbits that squeeze under the communications umbrella. Here goes. Contrast as a Storytelling Technique Of all the storytelling techniques that lift business communications, contrast is one of the easiest to implement. Old Way vs. New Way With vs. Without LeBron vs. Steph (for the NBA fans) And the […] The post Visualizing Contrast, Medium as a Social Platform and Eroding Attention Spans appeared first on Storytelling…
  • Lessons from Cannes on Communicating Ideas

    Lou Hoffman
    8 Jun 2015 | 9:06 am
    The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I wrote a post in April mentioning that one of our young account professionals, Melissa Lewelling, was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. […] The post Lessons from Cannes on Communicating Ideas appeared first on Storytelling Techniques For Effective Business Communications.
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    Public Relations Sydney

  • 5 PR Personalities – which one are you?

    Catriona Pollard
    22 Jun 2015 | 4:21 pm
    Good PR practice doesn’t come naturally to everyone and if you are noticing your competitors in the media, chances are they aware of what good PR practice entails. Pitching newsworthy and relevant stories to journalists is a great way to gain media coverage, and if done correctly is a sure fire way for you to […] The post 5 PR Personalities – which one are you? appeared first on Public Relations Sydney.
  • How to be an authentic storyteller

    Catriona Pollard
    8 Jun 2015 | 6:27 pm
    Any successful thought leader will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility.  But sometimes just sharing information is not enough and like the old marketing adage says, “You should show not tell”. This is where the art of storytelling comes in. Storytelling allows you […] The post How to be an authentic storyteller appeared first on Public Relations Sydney.
  • How to create a PR strategy

    Catriona Pollard
    25 May 2015 | 5:28 pm
    Have you started noticing your competitors in the media? Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. A PR strategy will help you organise your PR activities […] The post How to create a PR strategy appeared first on Public Relations Sydney.
  • How to write a blog post

    Catriona Pollard
    11 May 2015 | 6:44 pm
    If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. Blogs are the best way of demonstrating your expertise online, controlling your message and building your reputation. The power of a blog is that when you are blogging, you are […] The post How to write a blog post appeared first on Public Relations Sydney.
  • How to build your personal brand for success [PODCAST]

    Catriona Pollard
    4 May 2015 | 11:45 pm
    Whether you are looking for a new career challenge, growing your business or starting a new company, building your personal brand can be very rewarding — both personally and professionally. Recently Catriona Pollard was interviewed by Elle Roberts, of the Artful Business Community discussing how to build a successful brand and step into the spotlight. Sharing her […] The post How to build your personal brand for success [PODCAST] appeared first on Public Relations Sydney.
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    PR Fuel - Public Relations News & PR Tips

  • 17 Experts Respond to Your Email Marketing 9-1-1

    Matthew Shenko
    22 Jun 2015 | 12:53 pm
    According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom Research has found that marketers consistently rank email as the single most effective medium for awareness, acquisition, conversion, and retention. Despite so much at stake, many small-to-medium-sized businesses are still struggling to improve their email game. I hope that the following advice from seasoned pros and rising stars in the email marketing world will help these businesses succeed by tapping the power of the inbox. A special big thanks goes out…
  • The Relationship Between Content and SEO

    PR Fuel
    26 May 2015 | 7:56 am
    By now, you’ve heard of – and perhaps panicked over – Google Panda. Google Panda is the name Google gave the algorithm change which was designed to separate the spammy online content from the crème de la crème. While content marketer and SEO experts may have let out a collective shout of rage over Google Panda, Google had its reasons for making the change. After all, their duty is to their customers – the people who use Google to search the internet. They want to ensure that when someone enters a key term into Google.com that they get what they’re looking for, not a…
  • 14 Top Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI

    Matthew Shenko
    28 Apr 2015 | 3:00 am
    If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself): “Nobody’s engaging with my posts anymore. It’s like I’m invisible.” Indeed, sometimes it seems like it’s Zuckerberg’s world and we’re just posting in it. But is that simply a difficult fact that the small/medium-sized business has to deal with these days? Or is there a way around the network’s sometimes crushing algorithm updates? What’s a bootstrapping entrepreneur to do? With these question in mind,…
  • How to Get Your News in an Industry Trade Magazine

    prfuel_rb
    27 Apr 2015 | 3:30 am
    Writing and getting your material published by a trade magazine is a little different than writing for a consumer magazine or a newspaper. However, the same basic rules apply. Industry magazine writers and editors are also extremely busy and receive many pitches every day. In order to stand out from the crowd, here are some steps to keep in mind. Know your industry and its magazine– If your story pitch is for a specific industry, know their trade magazines. From farming to interior design to banking, there are a huge number of publications out there (The Progressive Farmer, Interior…
  • How to Get Your News Into the Huffington Post

    prfuel_rb
    20 Apr 2015 | 3:30 am
    I remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.” And it’s true. You can see your byline up on the Huffington Post. All it takes is to create compelling, original content that fits in with HuffPo’s guidelines. Of course, that’s easier said than done. Here are a few tips for seeing your byline in the Huffington Post: 1.)  Use the Pitch Form – HuffPo’s pitch form is an innocuous looking Google Form. You may wonder if…
 
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    PR Newswire:

  • Governor Wolf Signs Two Bills Into Law

    30 Jun 2015 | 10:47 am
    HARRISBURG, Pa., June 30, 2015 /PRNewswire-USNewswire/ -- Governor Tom Wolf signed two bills into law this morning. The following pieces of legislation are now law: Act 13 – Senate Bill 622, sponsored by Senator Bob Mensch, eliminate three reports by the Legislative Budget and...
  • Energy Efficiency Works: US Energy Use Per Dollar Cut In Half In Last 35 Years

    30 Jun 2015 | 10:45 am
    WASHINGTON, June 30, 2015 /PRNewswire-USNewswire/ -- Energy efficiency has made major strides in the US in the last 35 years, with "energy intensity" – the measurement of energy used per dollar of gross domestic product – down from 12.1 thousand Btus per dollar in 1980 to...
  • China Silicon Carbide Industry Report, 2014-2017

    30 Jun 2015 | 10:43 am
    LONDON, June 30, 2015 /PRNewswire/ -- As a major producer and exporter of silicon carbide, China contributes about 80% to the global silicon carbide capacity. In 2013, China exported 286,800 tons of silicon carbide after the abolition of the export quota system, up 73.8% year on year....
  • Heritage Financial Announces Earnings Release Date and Conference Call

    30 Jun 2015 | 10:43 am
    OLYMPIA, Wash., June 30, 2015 /PRNewswire/ -- Heritage Financial Corporation  ("Company" or "Heritage") (Nasdaq: HFWA) anticipates issuing its second quarter 2015 earnings release on Thursday, July 23, 2015 before the market opens.  The Company has scheduled a telephone...
  • EWTN Global Catholic Network Selects DonorDirect For Its Donor Management Needs

    30 Jun 2015 | 10:41 am
    RICHARDSON, Texas, June 30, 2015 /PRNewswire/ -- Donor management suite provider DonorDirect is excited to announce that EWTN Global Catholic network, the world's largest religious media network, has selected DonorDirect to assist with its donor...
 
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    Paul Roberts' Information Machine

  • Steps to Improve Writing Skills

    Paul Roberts
    8 Jun 2015 | 6:19 am
    Are you looking for some effective techniques on how you can improve your writing skills? If you are then you’re on the right place. There are many things to learn and the process you need to go through to improve your writing skills can be long and challenging. However, you can make it enjoyable and shorter by learning about the techniques in writing. The first thing that you need to do is learn about the basics. You don’t have to worry about how you can do this because there are many reading materials and resources available online that can help you study a variety of topics…
  • Best Websites for Students

    Paul Roberts
    27 Apr 2015 | 3:59 am
    I personally believe that the technology has been very helpful to students. Well, it is designed to be helpful and should remain one. People only need to use it in a good way. I recently came across this article here that talks about the best websites for students. The internet has provided easy and fast access to knowledge and people can learn a lot of things regardless of where they may be in the world in just a matter of clicks. There are bad and good websites, and students should only use the latter. When I say good websites, it means those that have all the resources and information that…
  • The Importance of Grammar

    Paul Roberts
    2 Mar 2015 | 3:53 pm
    I recently came across an article here, and I find it really entertaining. It is written by a daughter of an English teacher who stresses the importance of grammar. Well, I personally believe that people should practice improving their grammar knowledge. I’ve talked to some of my friends who are Human Resource officers so part of their job was to interview applicants. They told me that whenever they see some grammatical errors in the resume and job application letter or hear some grammatical errors during job interviews, it significantly decreases the chance of applicants to pass and get…
  • Grammar Apps Helpful To Students

    Paul Roberts
    11 Feb 2015 | 5:42 am
    Learning about correct grammar is one of the things that people should do. Almost everything that we do nowadays especially in writing our application letter, responding to interviews and talking to others require the use of correct grammar. The good news is that there are many educational tools and reading materials available online. We only need to research online and take advantage of what websites have to offer. I recently came across this article here that discussed the top ten grammar apps. I personally believe that these apps are extremely helpful to students more especially that most…
  • Improving Grammar Skills for IELTS

    Paul Roberts
    8 Feb 2015 | 7:28 pm
    Grammar learning is one of the things that test takers should practice during test preparation. It is essential especially in answering the speaking and writing sections of the test. Tutors often provide the knowledge that are usually needed by test takers during the test. I personally believe that examinees should get themselves a nice tutor in order to achieve test success. I know one tutor here in Singapore that has already helped many test takers pass the exam and fulfill their dreams, and you can find him here in this website: http://ieltssingapore.net. Anyway, please check out this…
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    Communications Conversations

  • You are your priorities: How to say “no” and better manage your professional life

    arikhanson
    29 Jun 2015 | 5:49 am
    I came across one of those “40 quotes that…” posts last week on Forbes. As usual, one quote stuck with me: “You are your priorities.” Can’t remember who said it, but I like it because it hits on something I’ve been thinking a lot about lately. How we manage our lives. My priority list is pretty easy: 1) Family, 2) Business, 3) Volunteering, 4) Fun That’s the filter. And, it helps me manage my schedule and life. A few examples. In a prior life, I used to be a golfer. I played high school and college golf. I played 50-60 rounds a year. I was…
  • Twin Cities PR This Month – June

    arikhanson
    26 Jun 2015 | 6:10 am
    Little switch–for the last year-plus, I’ve been providing weekly, then bi-weekly updates on comings/goings, agency wins and other events around Minneapolis/St. Paul. Since that’s more work that it seems, I’m going to ratchet it back just a bit to monthly. I’m still going to capture the same information–it’ll just be on a less frequent basis. With that–let’s look at what happened in June, and what’s ahead in July. Congratulations… Congrats to my friends at Fast Horse for their big win at Cannes this week for their work with…
  • Why did @Sharpie shut down all its social media accounts?

    arikhanson
    25 Jun 2015 | 7:59 am
    I was researching social media brand voice examples on behalf of a client the other day, and I stumbled across the Sharpie accounts. For those who have been paying attention, Sharpie has been widely heralded as one of the more progressive and “hip” brands when it comes to social media. Many have even applauded them for their brand voice development. Hell, Hubspot just lauded them THIS week for their brand voice (which is funny because of this next sentence). But, I noticed something interesting as I started to dig into the Sharpie accounts: They were all dead. Shut down. Kaput.
  • #chevygoesemoji: Brilliant PR strategy or ridiculous stunt?

    arikhanson
    24 Jun 2015 | 7:10 am
    Earlier this week, you may have noticed Chevy broke some new ground in the world of PR. It unveiled the first-ever all-emoji news release. Yeah, you heard me. All emojis. No, for realz. I mean, emojis are hot, right? Everyone is using them on Facebook, Twitter and Instagram (where they’re plentiful these days). And, the new Chevy Cruz is obviously a vehicle that’s targeted at that younger generation. So, speak their language, right? And, we know brands are always looking for “new and inventive” ways to bolster impressions, shares and mentions during launch events like…
  • My cord-cutting experiment…three years later

    arikhanson
    22 Jun 2015 | 5:28 am
    Roughly three years ago, I made the leap. I cut the cord. No more cable. My intentions were simple. I wanted our family to watch less TV. I wanted to spend less money on “TV.” And I wanted to watch shows and movies when I wanted (not on someone else’s schedule). A year in, I was feeling really good about the decision. We were definitely watching less TV as a family. My wife and I had a select number of shows we would watch on Netflix and buy on iTunes. And, the kids were not glued to a TV most of the day. And, I had removed a $100+ bill each month. Three years in, things…
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    Flack Me RSS News Feed

  • Which Is It? All Three Together

    Doug Bedell
    30 Jun 8047 | 6:34 am
    Summary: UK-based Stephen Waddington discusses the “blurring” of public relations, marketing and human resources as we move ever more deeply into a commonly applicable “social” setting. “There’s a turf war taking place between professional disciplines,” Waddington says. "In many instances the lines are blurring to the extent that it’s not possible to tell one from the other.” And he gives examples.
  • Trimmed Up Press Releases for Today’s News Stream

    Doug Bedell
    30 Jun 7323 | 6:34 am
    Summary: Catherine Spicer writes on Business2Community about how press releases are, or should be, looking in today’s digital world. No more “For Immediate Release,” for example. And no more closing them with hashtags. “Most readers today” she notes, “see a press releases’s boilerplate and understand they’ve come to the end. Save the pound sign for your tweets and instead use a compelling closing paragraph to conclude your message.”
  • Will the Tweet Go On?

    Doug Bedell
    30 Jun 4531 | 6:34 am
    Summary: How do you position yourself in today’s communications world? What do you latch on to, as you shun – what? Jim Horton muses on the changing media scene in the context of Dick Costolo leaving as Twitter’s CEO. As a now public company, Twitter has millions of users. “Yet, it is struggling.”
  • Brian Solis: What the New Generation Values

    Doug Bedell
    30 Jun 2729 | 6:36 am
    Summary: Brian Solis was a panelist on the new generation of workers, who are rethinking a lot about what’s important to them. “Their value system is profoundly different,” Solis writes, “and they’re forming relationships with products and services based on the things they value and appreciate.” What are they? Read the post as an introduction to an Entrepreneur panel discussion on where we’re headed. “The older generation,” Solis writes, “is making decisions based on their experience and how…
  • Publishing Platforms May Come to the Forefront for PR

    Mike Bush
    30 Jun 2567 | 6:34 am
    Summary: Generally speaking, PR people have typically been platform agnostic in terms of where we are happy to see earned media feature our clients. By that, I mean that a blog using WordPress as its back end was just as good as a blog using a homebrew solution.
 
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    SF Chronicle

  • Leading Retention Software Provider Optimove Announces Retention Marketing Conference

    30 Jun 2015 | 5:40 pm
    Optimove Connect is the first-of-its-kind symposium on the art and science of customer marketing, to be held in Tel Aviv’s high-tech hub. Tel Aviv, Israel (PRWEB) June 30, 2015 Optimove, a provider of automated retention marketing solutions for customer-centric businesses, announced today that it will be hosting Optimove Connect, the first conference in Israel exclusively focusing on the topic of retention marketing. The event will take place on 29 July 2015 at the artistic Tel Aviv event venue, The Fourth Floor. The symposium is ideal for marketers, executives and entrepreneurs interested…
  • Groupware Technology Announces Updated Brand and Launches New Website

    30 Jun 2015 | 5:25 pm
    Groupware announced today the launch of a refreshed brand identity and website. The new website (http://www.groupwaretech.com) includes more intuitive solutions content and delivers a modern, aesthetic experience for users. The website, logo and new content better reflect the future of the company based on the emergent needs and challenges of its enterprise customer base. (PRWEB) June 30, 2015 Groupware Technology, a leading Bay Area data center solution provider, announced today the launch of a refreshed brand identity and website. The new website (http://www.groupwaretech.com) includes more…
  • Utah Startup Creates the "World's Most Comfortable Camping Tent"

    30 Jun 2015 | 5:15 pm
    Aesent launches Kickstarter.com campaign aiming to raise $50,000 for their family camping tent with an integrated inflatable-base. Their goal is to make camping vacations more comfortable. Eagle Mountain, UT (PRWEB) June 30, 2015 Aesent Outdoors, a start-up tent manufacturer, has launched their new tent design on crowd-funding website Kickstarter.com. The tent is designed to allow campers to sleep more comfortably by integrating a 6-inch inflatable base to the entire floor of the family camping tent. The company is running the campaign for 60 days, during which they are trying raise at least…
  • Interior Designer Kirk Nix Unveiled Third Hospitality Fabric Collection

    30 Jun 2015 | 5:15 pm
    Luxury Interior Designer Kirk Nix Debuted Third Hospitality Fabric Collection with Robert Allen Contract Los Angeles, CA (PRWEB) June 30, 2015 Building on the strength of their previous collaborations Kirk Nix and Robert Allen Contract unveiled their third collection of hospitality fabrics. The duo’s first collaboration, was released in 2012 at the annual HD Expo tradeshow, where it won the HD-IIDA Product Excellence award. Making its debut again at the Hospitality Design Expo (booth #4017), the Penthouse Collection puts the emphasis on fashion-forward design, with exceptional usability…
  • Market Publishers Ltd Announced as Media Partner of the 1st European Oil and Gas Training and Simulation Forum

    30 Jun 2015 | 5:10 pm
    Market Publishers Ltd is announced as a media partner of the 1st European Oil and Gas Training and Simulation Forum, taking place in July 2015. London, UK (PRWEB) June 30, 2015 Market Publishers Ltd is announced as a media partner of the 1st European Oil and Gas Training and Simulation Forum. The event will be held on July 7th-8th, 2015. This forum will take place in Amstedrdam, the capital of the Netherlands. Previous series of related events, held by NRG Events, were crowned with success. The upcoming 1st European Oil and Gas Training and Simulation Forum is an anticipated event, which is…
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    InkHouse Public Relations – Boston – San Francisco

  • InkHouse Journalists Corner: Andrew Ryan of the Boston Globe on Whitey Bulger and the Best PR People

    John McElhenny
    29 Jun 2015 | 2:07 pm
    We had a welcome visitor to InkHouse recently – Boston Globe City Hall reporter Andrew Ryan. Ryan, who’s worked at the Globe since 2006, was one of the first online-only reporters at the Globe when it was transitioning from print-only to the digital-print hybrid that it is today. Before joining the Globe, Ryan wrote for the Associated Press in Boston, the South Florida Sun-Sentinel in Fort Lauderdale, The Day in New London, Conn., and the Highbridge Horizon in the Bronx. Ryan talked with InkHouse in our offices about the competitive news landscape in Boston, what makes a good PR person,…
  • What Wattpad and the Explosion of User Generated Content Mean for PR

    Lee Glandorf
    25 Jun 2015 | 3:00 am
    This Valentine’s Day, candy brand Mondelez tried out a novel form of influencer marketing. They invited authors on Wattpad, the world’s largest community of writers and readers, to craft Sour Patch-themed fan fiction romances. Fans could vote on their favorite story, which was turned into a full social media campaign complete with an animated digital film and cross platform promotion. In embracing Wattpad, Mondelez demonstrated it has its (sticky) finger firmly on the pulse of today’s emerging social platforms and the explosion of user-generated content. In her latest Internet Trends…
  • How millennials are revolutionizing media consumption: Q&A with the founders of Briefing

    Caty Dickensheets
    24 Jun 2015 | 9:18 am
    How do you get your daily dose of news? Twitter, Snapchat, push notifications from mobile news apps, email newsletters, television or even print? Maybe even a mix of all of the above? News organizations are increasingly changing the way they deliver content to cater to millennials, who currently represent a third of the population. According to Pew Research Center, millennials are now the largest portion of America’s workforce – 53.5 million and growing. (As an aside, if you’re interested in Pew Research’s recent reports on media, definitely read Beth’s post on the PR Impact of…
  • What We Value at InkHouse

    Meg O'Leary
    23 Jun 2015 | 7:53 am
    I just crossed the 20-year mark in my career – eight of which have been here at InkHouse. When Beth and I started InkHouse, we knew exactly what we wanted our agency to be – and not to be – for clients and for employees. For the first few years, it was easy to communicate and share our values. And we could see our employees embracing and living those values on a daily basis because we were passing them down directly. But as we grow, that challenge becomes increasingly difficult. In fact, some of our early employees pointed out to me that it used to be easy to understand the “InkHouse…
  • Five New Updates to the 2015 Associated Press Stylebook

    Steve Vittorioso
    19 Jun 2015 | 4:00 am
    The 2015 Associated Press Stylebook is now available, filled with more than 500 pages of journalistic style, basic rules of grammar, punctuation and usage. Once originally published as a 60-page document for newswriting, the stylebook is now a comprehensive reference manual published also in Spanish and across digital platforms, including online and mobile. To help master the book as quickly as mastering press-release writing, here are the five most important updates for communications professionals: New index: Replacing the old Quick Reference Guide, a new 85-page index for terms with page…
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    Susan Marie

  • love is just a word

    6 Jun 2015 | 3:44 pm
  • Canalside Buffalo

    29 May 2015 | 8:46 pm
    On Think Twice Radio HERE Below is live audio from Ismail and Company [R&B, blues, rock, funk, acoustic] and Tom Callahan, Marcia and Monte Jones [Traditional American folk and Celtic rock.] 1. Ismail & Company - "Papa Was a Rollin' Stone" [with live tribal drumming] click here 2. Tom Callahan With Marcia & Monte Jones - "When I Paint My Masterpiece" click here 3. Tom 
  • How Writing Has Positively Influenced My Life

    28 May 2015 | 7:05 am
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  • Blinding Six Senses

    24 May 2015 | 7:47 pm
    First published On Social Justice Poetry <!--[if gte mso 9]> <![endif]--> <!--[if gte mso 9]> Normal 0 false false false EN-US X-NONE X-NONE <![endif]--><!--[if gte mso 9]>
  • 25 Lessons and Truths in 2015

    17 May 2015 | 4:40 pm
    Huge thank you to Elephant Journal for publishing this!  Please read and share here --> "25 Lessons and Truths in 2015" Author: Susan Marie Apprentice Editor: Jessica Chardoulias/ Editor: Renee Jahnke        Photo: Shaun Nelson-Flickr
 
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    Schwartz MSL

  • The key to improving healthcare: It’s about the data

    Davida Dinerman
    29 Jun 2015 | 2:47 pm
    To conclude MSLGROUP Boston’s HIMSS15 video series, Senior Media and Content Strategist Don Fluckinger spoke with three clients about what they were showcasing at their booths, and what problems they solved en route to improving healthcare. While these vendors work across very diverse areas of healthcare IT spectrum, the one focus they have in common […]
  • PR Lessons Learned In 1H 2015: Part One

    Kiley Nichols
    25 Jun 2015 | 3:45 pm
    With the end of the first half of the year approaching, MSLGROUP decided to take a look back at the PR lessons learned thus far in 2015 and what they mean for our industry and our clients. Without further ado: 1. In times of crisis, early, frequent, honest communication that provides next steps is best. […]
  • Health Data Interoperability: Report from the trenches

    Don Fluckinger
    18 Jun 2015 | 12:13 pm
    U.S. healthcare isn’t as seamless as, for example, the banking industry when it comes to data exchange. But it’s getting there, say the CIOs and experts we interviewed at HIMSS15. New standards such as Fast Healthcare Interoperability Resources (FHIR, pronounced “fire”) could get us there in two to three years. There is another vexing piece […]
  • Data Security Takes a Front Seat in Healthcare

    Davida Dinerman
    9 Jun 2015 | 8:08 am
    With the recent rash of breaches at prominent healthcare organizations this year, it was no surprise that health data security was top of mind among CIOs at HIMSS15. Show organizers added the Cyber Security Command Center in a new exhibit area as attendees felt pressure mounting to pass strict security tests in the wake of […]
  • PRSA Puts the Spotlight on MSLGROUP’s Merrill Freund

    Nathan Beers
    3 Jun 2015 | 1:37 pm
    The PRSA recently got a chance to grill San Francisco’s managing director, Merrill Freund. Check out the full Q&A with Merill’s thoughts on the changing nature of PR, his advice to new PR professionals and his recommendations on the healthiest coffee consumption levels below. PRSA – Tell me about MSLGROUP and your role there. Merrill […]
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    Wakeman Agency

  • Do You Kiss on the First Date?

    wake101
    26 Jun 2015 | 4:00 am
    Money. It’s one of the last remaining untouchable topics in a society where ever fewer subjects are considered taboo. But for nonprofits with goals, objectives and missions to realize, being gun-shy about dollars and cents can be a recipe for stagnation or failure. The post Do You Kiss on the First Date? appeared first on Wakeman Agency.
  • Staying Instagram Relevant

    wake101
    23 Jun 2015 | 4:00 am
    So you’ve launched an Instagram account, and your organization has announced it to the world. Your key stakeholders have been informed, and you have shared the good news about your expanded online presence to friends, followers and fans on your other social media channels. But what now? The post Staying Instagram Relevant appeared first on Wakeman Agency.
  • Help, My Board Won’t Fundraise!

    wake101
    19 Jun 2015 | 4:00 am
    Being a Board member of a nonprofit organization is no small task. In general, Board members are responsible for governance and support – at the most basic essence, dotting the I’s and crossing the T’s legally, financially and ethically, while facilitating operational and administrative needs. The post Help, My Board Won’t Fundraise! appeared first on Wakeman Agency.
  • Getting Instagram Ready

    wake101
    16 Jun 2015 | 7:14 am
    Facebook, Twitter and LinkedIn. These popular social media sites represent the grand triumvirate of all things social, covering community building, news gathering, topic trending, and professional bridge-building and networking. The post Getting Instagram Ready appeared first on Wakeman Agency.
  • June 2015 Newsletter from The Wakeman Agency

    wake101
    15 Jun 2015 | 11:24 am
    Take Out, the monthly newsletter of The Wakeman Agency, is your one-stop shop for a rundown of the agency news. Get in the know about some upcoming events, Wakeman successes and, of course, the very best from our blog on PR, event planning, media relations and communications strategies for nonprofits and socially responsible businesses. To have the newsletter delivered straight to your inbox, sign up today. The post June 2015 Newsletter from The Wakeman Agency appeared first on Wakeman Agency.
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    Melissa Cassera

  • Got a bad case of the “Are we theeeere yets?!” (I feel you. Read this.)

    melissa
    27 Jun 2015 | 12:43 pm
    Have you ever gotten a bad case of the “Are we theeeere yets?!” Maybe the last time it happened to you, you were just a little kid. Pounding your fists on the back of your mom’s car seat on a long road trip to Grandma’s house. Pent up and frustrated. (“Are we theeeere yet?!”) Or maybe you’re experiencing it right now. You’ve got an ambitious business vision — selling 1,000 pieces of custom jewelry, booking 10 VIP clients for your luxury retreat, or getting 500 people to enroll in your online program — except you’ve got a ton of community-building and marketing to do…
  • No sales? Can’t figure out why? Look at your biz through your customers’ eyes.

    melissa
    9 Jun 2015 | 4:54 pm
    “Oh my gawd. Where have you been all my life?!” I had just stumbled across a website for a service provider and within minutes, I totally wanted to hire them. Blog? Awesome. Sense of humor? Huhhhlarious. Services? Precisely what I needed! I clicked over to the contact page of their website, eager to get things in motion. No email address. Just a web form where you enter your message. OK, sure. Sounds good. After entering my info, a strange captcha-like pop up exploded in my face. For the record: I HATE CAPTCHAS. Making me do math problems – or identify blurry letters on a gray…
  • Don’t hide your brushstrokes.

    melissa
    3 Jun 2015 | 9:21 pm
    Matthew Weiner, the creator of Mad Men, recently revealed the truth about his excruciatingly slow, difficult, rejection-filled road to success. In an essay published over at Fast Company, he writes: “Artists frequently hide the steps that lead to their masterpieces. They want their work and their career to be shrouded in the mystery that it all came out at once. It’s called hiding the brushstrokes […] If you don’t get to see the notes, the rewrites, and the steps, it’s easy to look at a finished product and be under the illusion that it just came pouring out of someone’s head like…
  • Less clutter. More pleasure. 4 questions to help you identify what’s not working in your biz… and make it better.

    melissa
    20 May 2015 | 3:05 pm
    Confession: For the past couple of months, something’s been feeling a bit “off”about my business. I couldn’t put my finger on it and it was starting to frustrate me. I love leading my OBSESSED class so…no. That’s not it. My website still makes me happy. I’m still totally into blogging and I’ve got no shortage of ideas. So…what?! I decided to do what I call a “pleasure audit.” I went through every single page of my website, and every single thing on my recurring business to-do list, and I asked myself, “Does this feel right?” “Does this feel necessary?” “Does…
  • How to plan the ultimate working vacation (work-cation!)

    melissa
    11 May 2015 | 3:17 pm
    Everything notable I’ve done over the past year happened while taking a working vacation. Aka: a work-cation! I came up with the concept for my OBSESSED class — and outlined the entire curriculum — while vacationing in rural Sweden in an adorable cabin with one of my besties. With no wifi or phone. While eating my body weight in smoked salmon. I wrote my first screenplay while in Los Angeles. Solo-cationing. Blissfully alone. In an adorable AirBnB rental house. In between stalking all the places the gossip mags tell me Ben Affleck is supposed to be even though he never seems to show up.
 
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    Beckerman PR » Blog

  • Dear Dad: A Father’s Day Tribute

    Shannon O'Reilly
    19 Jun 2015 | 8:01 am
    Dear Dad, Sorry for my high schools years – and for your hair loss, which I imagine they caused. So, this Father’s Day: Thanks for coming shopping with me and letting me pick out all of the clothes mom said no to. Even though I suspect you only did this because you wanted to get out of the mall as quickly as possible. Thanks for throwing out that jean skirt that was way too short, and certainly not appropriate for school. I look at the way teenagers dress these days and imagine how you felt — and cringe. Thanks for threatening to sue MTV when the True Life: I’m a High School…
  • What FIFA Scandal?

    Greg Menken
    15 Jun 2015 | 9:47 am
    The greatest scandal ever to hit soccer, and therefore by definition, all of sport, has me wondering – who cares?? Here’s a little confession for you – I don’t. No, I don’t condone the alleged bribes and venue fixing that took place, and it needs to be cleaned up. But two things – I love soccer, and what do you expect from FIFA, an organization run like a medieval fiefdom? Lots of people love soccer (yes, even in America) and I don’t think any of them wouldn’t jump at the chance to attend the 2018 or 2022 Men’s World Cup. I’m already fantasizing about it! But we don’t…
  • What You Can Do About Antibiotic Resistance

    Stefanie Matteson
    9 Jun 2015 | 7:56 am
    These days, many of us carry a catalogue of potential catastrophes around in our heads. Terrorist attack, nuclear proliferation, rising sea levels and earthquake all sit just beneath the surface of our minds, giving us a chronic case of low-level heebie jeebies. As if you didn’t have enough to worry about, here’s another threat to add to the list: antibiotic resistance, the potential effects of which could be even worse than those of its companion entries. Try these outcomes on for size: The risk of dying from simple infections and minor injuries that have been treatable for decades The…
  • Censorship on College Campuses Is Stifling Debate and Cheating Students

    Keith Zakheim
    8 Jun 2015 | 6:48 am
    Real leaders embrace intellectual encounters that are uncomfortable and alienating As this year’s graduates venture out into the world, they should ask themselves what their world would be like if iconoclasts like Abraham, Jesus, Martin Luther King Jr., Nelson Mandela and Mahatma Gandhi had had to contend with the current ethos on college campuses. In the name of safety, sensitivity and equality, students at colleges across the country are waging a holy war against ideas that alienate, challenge and provoke. As recent writings by David Brooks, Peggy Noonan, Kirsten Powers and others have…
  • Lyme Disease, Global Warming and the Nature Deficit

    Stefanie Matteson
    29 May 2015 | 11:31 am
    We’ve all heard about rising sea levels, endangered polar bears, stronger hurricanes and a multitude of other consequences of global warming. Now here’s another to add to the list: ticks – and, in particular, Ixodes scapularis, the black-legged tick that is a carrier of Lyme disease. As we observe National Lyme Disease Awareness Month, it’s important to note that the geographical range of the black-legged tick is spreading northward as average temperatures rise. Last year, the Environmental Protection Agency added Lyme disease to its list of 30 indicators of the long-term effects of…
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    The Access Point

  • Meet our Staff: Madison Hanna

    Madison Hanna
    24 Jun 2015 | 7:35 am
    They’re invaluable to what we do and how efficiently we can do it. We’re proud to have a ton of talented employees at Access and we’d love for you to get to know them. Here’s a quick Q&A with Madison Hanna, a senior account executive in our San Francisco office… 1. Where are you from and how did you hear of Access? Bits and pieces of me are from all over the Chicagoland area, but mostly the Windy City itself. Driven by fate and a need for a new adventure, I heard about Access from the wonders of the interweb. 2. Your role at Access includes: My role at Access includes…
  • Twitter Audience Insights: three things marketers should do immediately

    Trevor Jonas
    29 May 2015 | 10:49 am
    Earlier this week Twitter announced a new analytics tool for US users. The feature, audience insights, provides marketers with a dashboard that aggregates information about Follower demographics, interests, purchasing behavior and more. To access the new dashboard, users can login to ads.twitter.com and select ‘Audience Insights’ from the ‘Followers’ drop down, or login to analytics.twitter.com and choose ‘Followers.’ Here are three things marketers should do immediately with audience insights. Examine current follower demographics The demographic tab on the audience insights…
  • Meet our Staff: Christine Montes, Digital Hero (Account Supervisor)

    Christine Montes
    27 May 2015 | 9:36 am
    They’re invaluable to what we do and how efficiently we can do it. We’re proud to have a ton of talented employees at Access and we’d love for you to get to know them. Here’s a quick Q&A with Christine Montes, an Account Supervisor, Digital in our San Francisco office… 1. Where are you from and how did you hear of Access? Sweet home, Chicago! I worked at Zócalo Group, a social media and word of mouth marketing agency in Chicago, which is actually a sister agency to Access. I love my city, but the winter months…not so much. They introduced me to Access, and here I am! 2. Your…
  • Access Cares Update, Spring 2015

    Carolyn Linck
    20 May 2015 | 11:17 am
    Last you heard from Access Cares, we were busy celebrating #NationalReadingMonth in March and had collected 193 books to donate to the Friends of the SF Public Library. Since then, and in true Access form, we’ve been keeping very busy! Here’s a glimpse at what we’ve been up to this spring… Earth Day Spring Cleaning On Saturday, April 25 a small and mighty team from the SF office spent their Saturday morning giving back to the community in honor of Earth Day. Together, we helped beautify the city by landscaping two medians alongside hundreds of volunteers on the San Francisco…
  • The Rise of Digital Video: Media Insights

    Carina Uehara
    11 May 2015 | 3:51 pm
    Digital video is not a new concept for journalism, nor is it for the nearly 200 million people who watched videos on desktops in March of this year. However, news organizations have been shifting how they approach digital video – and this shift could dramatically influence the type of news we see online, its rate of consumption and how PR professionals adapt to this ever-changing landscape. Access recently attended The Rise of Digital Video, a panel with some of the industry’s leading multimedia producers and editors, to hear their unique perspectives on digital video and how their news…
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    Communiqué PR Blog

  • 5 Steps to Soliciting Meaningful Feedback

    Molly Strong
    22 Jun 2015 | 9:00 am
    In order to successfully meet clients’ communications and business objectives, PR pros rely on ongoing feedback from a multitude of parties, and they need to be strategic at eliciting that feedback to refine their PR strategies and tactics. I recently read an insightful article in the Harvard Business Review entitled “How to Get the Feedback You Need.” Though the piece, penned by Carolyn O’Hara, was focused primarily on individual employees soliciting feedback from their managers, the recommendations in the article can and should be a part of every PR pro’s toolbox. Here are five…
  • Storytelling: The Power of Persuading an Audience

    Alice Espana
    12 Jun 2015 | 9:00 am
    I would like to share with you a recent article I read about effective persuasion by Lisa Lai, an advisor, consultant and coach for some of the world’s most successful leaders. Lai argues that in order to persuade an audience you must focus on either winning their hearts or their minds – and that to do both at the same time actually makes you less influential. If that sounds confusing, read on. In her article, Lai suggests that you can persuade an audience by either:   Connecting with people emotionally, on a personal level, to your idea or position. Using logic, well-articulated…
  • One-Two Punch of Product and Corporate News Results in Knockout Coverage for Smartsheet

    Beth Mayer
    8 Jun 2015 | 9:00 am
      April and May were incredibly busy months for our client Smartsheet, a fast-growing Eastside company that has been a client of Communiqué’s for more than three years. Smartsheet makes a spreadsheet-inspired collaborative work management tool that is used by millions of people worldwide. Its software pairs the familiar, easy to use spreadsheet interface with capabilities like file sharing, work automation, Gantt chart features and integration with cloud productivity tools.  More than 61,000 companies use Smartsheet (including Communiqué PR!) to collaborate, plan and execute…
  • Uber-Cool Creative Campaigns

    Ann Kwong
    5 Jun 2015 | 9:00 am
    Perhaps one of the most enjoyable tactics in the PR and marketing tool bag is the creative campaign. We’ve all seen brilliant examples of well-produced, creative brand campaigns which lead to massive brand awareness and adoption. Possibly the most successful creative campaign in recent history is “The Man Your Man Could Smell Like,” conceived by Weiden + Kennedy and launched in 2010 in an effort to transform Old Spice from a fuddy-duddy brand into one that’s cool and hip. The campaign launched as a series of TV commercials over Super Bowl weekend and continued as a combined video…
  • Reflecting on Our Work with Mobidia

    Danielle Zarrella
    3 Jun 2015 | 9:00 am
    Losing a client can be a tough pill to swallow, but knowing that the loss is due to the client’s successful transition or achievement of a significant milestone can provide the spoonful of sugar to make the medicine go down easier. Such was the case with Mobidia, a leading provider of mobile measurement and analytics and one of Communiqué PR’s valued clients over the past eight or so years. Coming off an enormously successful 2014—which saw placement for Mobidia in over 180 articles and in many national press outlets such as Forbes, the Wall Street Journal, FierceWireless, TechCrunch…
 
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    PRSAY – What Do You Have to Say?

  • Friday Five: The Importance of Clarity

    Rosanne Mottola
    26 Jun 2015 | 1:09 pm
    Think back to Public Relations 101. When you discuss any type of communication tactic (whether it is a press release, tweet, memo, etc.) a simple rule applies: remember your audience and be sure to keep it clear and concise. As we integrate new technology into the PR profession, the way we communicate will undoubtedly continue […]
  • Light The Way With PRSA

    Sheila Tartaglia
    23 Jun 2015 | 12:48 pm
    The Public Relations Society of America (PRSA) in 2011/12 initiated a crowdsourcing campaign and public vote that produced the following modernized definition of public relations, the formal practice of which dates back to the early Twentieth Century: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” For […]
  • Friday Five: You Can’t Fool the Internet

    Rosanne Mottola
    19 Jun 2015 | 1:08 pm
    Remember when an “internal memo” was truly internal? I don’t. We live in an age when we should assume that nothing is private and everything we produce has the potential to go public. Donald Trump’s presidential campaign may have learned that the hard way this week with a casting call, making one of the first […]
  • Friday Five: Saying Farewell to Voicemail

    Rosanne Mottola
    12 Jun 2015 | 12:26 pm
    When was the last time you answered the phone when an unfamiliar number flashed across your screen? When was the last time you made a phone call to a customer service line instead of sending an email or tweeting at a company? When was the last time you ordered food over the phone instead of […]
  • Leadership Is…

    mcherenson
    9 Jun 2015 | 10:09 am
    It was an August night, and I was driving to the Jersey Shore to meet up with my family after returning from my interview with the PRSA Nominating Committee.  Around 11 p.m., I received the call informing me I’d been nominated PRSA’s chair and CEO. I was on top the world, excited, and ready to […]
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    ComPRehension

  • PR Is Stuck In The 20th Century

    Hannah Oiknine
    30 Jun 2015 | 8:00 am
    Here’s the reality of public relations that no one in our industry is talking about, but we should be. While the media has changed from a print mechanism to a mobile multimedia environment, PR remains stuck in the 20th century. As consumers, we want our news on demand, and in turn demand that credible journalists give it to us immediately. And we don’t just want written stories – we want video, audio, live feeds, in living color. We’d also prefer it digested into cool headlines, in 140 characters, in 6-second vines and matching quizzes. Now, journalists need all these tools of the…
  • Operation Portable Career: Communications Firms Are Perfect Fit For Mobile Milspouses

    Katie Mehr
    21 May 2015 | 8:00 am
    For information about PRSA’s Moving Veterans Forward initiative, visit the PRSA Jobcenter. Most military spouses hear it during almost every Permanent Change of Station (PCS): friends and acquaintances voice their frustration over finding and/or keeping employment with each move. For some, this is the first foray into military life where unique challenges and experiences color our daily lives. For newcomers like me, it has meant three moves in two years. For others, this dance is a familiar one as they settle into the routine of packing up, moving halfway across the country, and…
  • Six Tips For APR Success

    PRSA
    6 May 2015 | 7:20 am
    Editor’s note: This is the part of an ongoing series of articles from communicators who have earned their Accreditation in Public Relations, describing what lead them to become accredited and what the accreditation experience was like for them. Since entering the professional world and at the beginning of each new year, I endeavor to set at least one personal and professional goal for myself. As I was considering my goals for 2014, one theme kept emerging — continuous learning. I decided my path to continuous learning was through obtaining my Accreditation in Public Relations (APR). For…
  • 7 Pinterest Points PR Pros Need to Know

    Kate Snyder
    5 May 2015 | 7:00 am
    For many of us, Pinterest is a form of entertainment (or obsession). But for PR pros, it can be a powerful tool to connect with our audiences. Now I know what you’re thinking: Is anybody even using Pinterest anymore? Yes. Pew Research Center’s Social Media Update 2014, indicated 28 percent of online U.S. adults use Pinterest, representing 22 percent of all adults in the U.S. That’s way below Facebook’s 71 percent of online adults, but slightly above Twitter’s 23 percent and Instagram’s 26 percent. Yup, you read that right. ABOVE Twitter and Instagram. That’s something for PR…
  • The Art Of Managing Workplace Conflict

    MJ Clark
    1 May 2015 | 7:00 am
    Have you ever watched a conflict between two other people at work and were reluctant to step in? Why is that? There are so many possible reasons: You don’t want to get in the middle of it. You’re unsure what to say. You don’t want one or both of them to be upset with you. You’re not a supervisor to either of the people in conflict. You’re afraid your approach will be too tough. People will often say they don’t want to step in because they are afraid of how the people in the conflict will respond. I believe it is more often our lack of confidence in our ability to handle their…
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    March Communications

  • Innovation, Startups and Funding: East vs. West at #BOSSOI

    Meredith L. Eaton
    30 Jun 2015 | 2:00 am
    Photo Credit: Kyle Alspach Earlier this month, my colleague Sarah King and I attended BostInno’s 3rd Annual State of Innovation 2015 event. We heard some great panels where Boston’s civic and business leaders discussed what’s working and what’s next for Boston’s innovation economy. One topic that seemed to come up often was the comparison for startups, funding and VCs between the East and West coasts. While it was noted that the West Coast doesn’t dedicate nearly as much time discussing the East Coast as we do the West, as we fight for “Silicon Valley of the…
  • Welcoming Our Newest Summer Intern, Sarah

    March PR
    29 Jun 2015 | 1:01 pm
        Today, we welcome Sarah Hodgson, our newest summer intern. She’ll be joining us until the end of August, so here are some questions to help you get to know her better. 1. Where were you born? Newton, MA 2. Where do you attend school?  Bates College in Maine 3.Where did you work before March?  This is my first go at PR, but I previously worked at In the Pink and an ice cream parlor on Cape Cod. 4. What do you like to do for fun? I love to workout, hang out with friends, and try new restaurants and recipes. 5. Where was your last vacation? My family and I visited my…
  • The Roundup: PR News for the Week of June 29

    March PR
    29 Jun 2015 | 1:30 am
    Why PR Pros are the Best Storytellers PR Daily – June 22, 2015 Less than a decade ago, three different types of agencies existed: Public relations, advertising and direct marketing. Nowadays, these agency lines have blurred and PR pros need to focus on being the best storytellers they can be. The PR Industry Should Place MORE Value on Media Relations, Not Less PR Newser – June 18, 2015 In last week’s roundup, we featured highlights from the Holmes Report 2015 World Report on what the future PR professional will look like. PR Newser disagreed with a few of the findings and…
  • Coverage Catch-Up 6/26: New Pieces in CIO.com, Wall Street Journal

    March PR
    26 Jun 2015 | 11:08 am
    Welcome to the Coverage Catch-Up, where, each week, we’ll highlight some of the top pieces of recent coverage we secured for our clients. This week’s big client news focuses on 3Q Digital and Aldebaran. 3Q Digital was featured in the CIO.com article, “13 Tips for Making your Business Blog a Go-To Destination.” This piece was a result of the 3Q Digital team reaching out to Jennifer Schiff, CIO Writer and Contributor, who was looking for advice on how companies can make their blogs a go-to destination to help drive sales. The article featured commentary from Hillary Reed, Director of…
  • Hacks and Flacks Podcast Ep. 12: Very Little Scotch Tape in Sausage

    James Young
    26 Jun 2015 | 1:30 am
    So, we have a podcast. We want to promote it. A social media strategy was in order, and we figured why not give you, our listeners, an inside look at its development. Step 1 was to meet with drew Wallace, Hacks and Flacks alumnus (Episode 2) and digital marketing guru. On this episode, you’ll hear our first conversation with drew, as we work with him to identify our audience, brainstorm content for our target social platforms, and assign metrics. We also experimented with live broadcasting through Periscope and Google Hangouts on Air, and even posed for our first Hacks and Flacks…
 
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    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • How to turn data into stories: 5 insights from top data journalists

    8 Jun 2015 | 9:02 am
    Last week, Gregory FCA brought together four top journalists to dig into the power of data for storytelling. They spoke about how reporters transform raw information into graphics and stories and the best ways companies can fuel those stories – or create their own.Gregory FCA President Greg Matusky interviewed Steve Lohr, author and technology reporter for The New York Times; Frank Bi, starting soon as editorial engineer at The Verge; Paul Cheung, director of interactive and digital news production for the Associated Press; and Erika Owens, program manager at Knight-Mozilla OpenNews.Here…
  • National journalists come to Philadelphia to share insights on data-driven storytelling

    19 May 2015 | 8:11 am
    Panel brings together reporters from The New York Times, Forbes, AP, and knight-mozilla OpenNews The Power of Data for Storytelling, a seminar open to professional communicators in the Philadelphia area, is being held Thursday, June 4, 2015 at the Penn Museum from 5 p.m. until 7 p.m. The media panel discussion brings together four of the top minds on data, how it is transforming the way journalists do their jobs, and the way companies communicate their stories. The media panel is sponsored by Gregory FCA and will be moderated by Gregory FCA President, Greg Matusky. “Data is proving to…
  • Of course the media is going to cover a riot, and rightly so!

    29 Apr 2015 | 2:34 pm
    Wow. Where did this notion come from, that when there’s a riot in the streets, and fires are burning down a city, the media shouldn't cover it? Rather, they should train their cameras on the thousands of peaceful protesters and not rioters threatening lives and property? The fact of the matter is, it’s the media’s job to report on threats and risks. It’s their duty to cover the dangerous and the destructive. And this time, they did their job magnificently, particularly CNN, which is taking a lot of heat for simply doing the difficult work we rarely see done any more.In many ways, the…
  • 7 things great speakers do

    24 Apr 2015 | 8:06 am
    Most people fail as speakers simply because they don’t know the tips and tricks of great speech-giving. They don’t understand how to grab attention, connect thoughts, establish credibility, and deliver the goods in powerful, unforgettable ways. So never fear, anyone can give a masterful speech by simply following some basic tenets:Know your audience. How many times have you sat through a talk and asked like Jim Carrey in "The Truman Show" as his fake wife promoted products to an unseen audience, “Who are you talking to?” Great speeches abide by the same first rule of great…
  • Rand Paul Loses His Wits and Fails to Connect

    14 Apr 2015 | 5:53 am
    What the heck was the Senator and eye surgeon from Kentucky thinking when he broke the cardinal rule of spin and attacked the media? Get a grip guy. In this game, everyone learns early that there’s no grass to green by criticizing your interrogator. And Rand Paul only wasted precious time by lecturing Today Show co-host Savannah Guthrie on how to ask a question. Was Wednesday's set up more opinion than probing? Sure. Was that to be expected? Absolutely. The game in these instances isn't to be right, or to confront. Rather, it’s to deliver the goods, on message and on mark, regardless of…
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    Zoetica Talks: Formerly Communication Overtones

  • Live Stream: Alternatives to Periscope and Meerkat

    Kami Huyse
    18 Jun 2015 | 10:25 am
      Live streaming isn’t new, but it’s time in mainstream adoption might have arrived. Periscope, which was bought by Twitter, is one of the live stream video apps that have popped up on the social media network scene this year. The other is Meerkat, which gained widespread awareness with early adopters at the South by Southwest Interactive festival in early March. Rumors have it that Meerkat might be acquired by Facebook, which would certainly change the game again, though no one knows for sure. In the meanwhile both apps, which were at first only available on the iPhone, are now…
  • Best Practices to Measure Social Media Now

    Kami Huyse
    12 Jan 2015 | 12:49 pm
    Social Media measurement and ROI is a topic that we can’t learn enough about. Here are the five articles we created for the industry trade magazine PRNews last year. What topics about social media measurement would you like us to tackle in the column this year? Please let us know in the comments and we will try to get it done. Happy Reading! Create a Balance Sheet for the C-Suite How can you think like a C-Suite executive to get value from your social media? In this article we tell you how to take the valuable work you do and communicate it to the C-Suite in language they will understand.
  • Five New Facebook Rules for 2015

    Kami Huyse
    7 Jan 2015 | 4:42 am
    Facebook Rule 1: Keep Up With the New Rules   The first rule of Facebook as follows: As soon as you learn the rules, they will change. In fact, things change so often that elaborate hoaxes are often circulated to take advantage of people, like this one about privacy protection in exchange for a post. You can keep up with Facebook news on their newsfeed for Product News. The following rules are just some of the many changes that are happening at Facebook right now. Be sure you keep up with changes as they happen. We will report on them on the Zoetica Facebook page, on Twitter at…
  • Measuring the Return on Investment of Social Media

    Kami Huyse
    12 Aug 2014 | 9:27 am
      Return on Investment is one of the most hotly debated aspects of communication and especially social media measurement. But like any other department, social media demands resources.  While it makes sense to measure soft numbers like social media’s impact on awareness, knowledge, interest, relevance, relationship, intent to purchase and more, it is also important to calculate true return on investment. There is a lot of talk about how companies and individuals can measure the return on investment of these channels, but very few have set up a system to regularly connect sales to…
  • Lessons from AdventureCon14: Creating Content and Building Relationships

    Kami Huyse
    30 Jun 2014 | 11:05 am
      Last weekend, Julie Pippert and I had the honor of spending quality time with some of the most amazing women in the state of Texas at the third annual AdventureCon conference at SeaWorld San Antonio. This conference, which Zoetica helped found in 2012, has grown to about 30 bloggers, including the SeaWorld Wildside bloggers, who are competitively selected each year. This is one of the few conferences that is designed for families, and as a result many bring their entire family to attend, bring the total attendees to about 150. While bloggers learn tips and techniques to improve their…
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    PR Conversations

  • Public relations tribes in the global village

    Heather Yaxley
    25 Jun 2015 | 1:29 pm
    There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications – creating different tribes. I think this is fallacious – here are my reasons why.     When I wrote my answers to the PR Conversations Proust Questionnaire five years ago this very week, I mentioned Orwell’s 1984 as a work of fiction that had influenced me. I stand by that decision, and most of my other responses, apart from my identification with an academic tribe. I said that in my PhD work I am a critical realist, but over the past…
  • Refreshing PR Conversations Redux

    Heather Yaxley
    20 Jun 2015 | 3:14 am
    In 2010, we took a new approach to PR Conversations – as we saw it, creating a Redux version. Five long years, and after nearly 600 PR Conversation posts, we’ve refreshed the look and feel, but continue to offer a platform for informed discussion, where a wide variety of voices can converse about public relations in a global-local context. You will find the same editorial team approach which we believe offers a cohesive approach to the content, without losing the spontaneity of responding to new ideas and emerging issues. When PR Conversations originally launched in the…
  • PRoust Questionnaire: Sean Kelly

    Judy Gombita
    27 Apr 2015 | 3:55 am
    The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Sean Kelly: 1. What are your most striking characteristics as a PR practitioner? I like to think that it’s trustworthiness; I’ve always been a straight shooter. 2. What is your principal fault as a PR practitioner? I talk too much—it’s something I have to keep…
  • Deconstructing the Century of the Selfie for PR purposes

    Judy Gombita
    16 Apr 2015 | 8:04 am
    One big question is whether we as public relations practitioners can afford to migrate (professionally) from “we, the intelligent few” to “we, the people,” primarily by helping our clients to listen to and interpret the “wisdom of the crowds” A post-event reflection on Stuart Ewen’s Museum of Public Relations-sponsored lecture on “Edward Bernays and the Century of the Selfie” By Toni Muzi Falconi As George Bernard Shaw wrote in his 1902 play, Mrs. Warren’s Profession: “The people who get on in this world are the people who get up…
  • Relations with customers and prospects

    Heather Yaxley
    8 Apr 2015 | 2:32 pm
    In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. The ten chapters featured so far seem to counter the progressive perspective of PR’s history. The next chapter, discussed in this post, however, is different and feels remarkably old-fashioned in many respects. Its title: Relations with Customers and Prospects, is essentially what today may be thought of as marketing rather than public…
 
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    HarveyLeach Media Training

  • Why refusing to talk to the media can be an own goal

    Ann Bird
    22 Jun 2015 | 4:30 am
    There’s a saying that news reporters like to spout: “We don’t stop covering the story just because YOU won’t talk to us.” It sprang to mind recently when I read that two high-profile organisations had decided to refuse to give direct interviews to specific journalists. The first “ban” came from the Head of Media at Newcastle United and was contained in a letter to the local newspaper, The Chronicle. It said: “…the three NCJ Media titles, The Chronicle, The Journal and Sunday Sun, will not be permitted access to any media facilities, press conferences and player…
  • A basket full of brilliant soundbites from the new Tesco boss

    Ann Bird
    8 Jun 2015 | 8:06 am
    When you hear a really great business interview, it shines brightly. Perhaps that’s because there’s a paucity of good examples of corporate communication. Instead, we hear too many presentations struggling to break free from a PowerPoint straitjacket, or soundbites ruined by vacuous phrases such as “going forward”. (I heard that one twice today in a flagship radio news programme, including once from a senior reporter.) So take a bow please, Mr Dave Lewis, the new chief executive of Tesco. He was interviewed on Radio 4’s consumer programme You & Yours last week and from a media…
  • How you avoid falling flat when you all hit the right note

    Ann Bird
    22 May 2015 | 1:25 am
    “Singing from the same hymn sheet”, “being on the same page”, “having your ducks in a row” – it doesn’t matter how you describe it (though it’s best to avoid these post-match clichés), company spokespeople need to abide by the sentiment: be consistent. One of the key lessons to emerge when we run in-house media training is that delegates often can’t agree on a certain message or are simply unaware what that message should be. Putting staff through a series of mock broadcast or print interviews can very quickly highlight such oversights or misunderstandings. For…
  • Don’t let your phone make a fool of you

    Ann Bird
    14 Apr 2015 | 1:54 am
    The mobile phone might be one of the great communication tools of modern times, but when yours rings in a studio just as you’re addressing a sizeable chunk of the nation, it can communicate all the wrong things. Just ask Jenni Russell of The Times, who was being interviewed on Radio 4’s World at One programme yesterday. Russell was mid answer during a discussion about the Labour Party’s manifesto, but as a result of the phone interruption, presenter Martha Kearney switched to another panellist. When radio interviews are so short – just a few minutes in many cases – such a…
  • The Big Debate: Media training – vote winner or loser?

    Ann Bird
    3 Apr 2015 | 12:42 am
    There’s been a big debate going on. No, not that one. But it’s been about that one, because various people have lined up to talk about how media training would affect last night’s leaders’ debate. On Radio 4’s Today programme yesterday, one training company stressed the need to “deploy soundbites”. But what the debate showed last night is a compelling performance is about so much more and if tweets are any indication of public sentiment, the wider audience will recoil from anyone who appears to be overtly – and overly – media trained. For us, this comes down…
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    Public Relations Sydney

  • 5 PR Personalities – which one are you?

    Catriona Pollard
    22 Jun 2015 | 4:21 pm
    Good PR practice doesn’t come naturally to everyone and if you are noticing your competitors in the media, chances are they aware of what good PR practice entails. Pitching newsworthy and relevant stories to journalists is a great way to gain media coverage, and if done correctly is a sure fire way for you to […] The post 5 PR Personalities – which one are you? appeared first on Public Relations Sydney.
  • How to be an authentic storyteller

    Catriona Pollard
    8 Jun 2015 | 6:27 pm
    Any successful thought leader will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility.  But sometimes just sharing information is not enough and like the old marketing adage says, “You should show not tell”. This is where the art of storytelling comes in. Storytelling allows you […] The post How to be an authentic storyteller appeared first on Public Relations Sydney.
  • How to create a PR strategy

    Catriona Pollard
    25 May 2015 | 5:28 pm
    Have you started noticing your competitors in the media? Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. A PR strategy will help you organise your PR activities […] The post How to create a PR strategy appeared first on Public Relations Sydney.
  • How to write a blog post

    Catriona Pollard
    11 May 2015 | 6:44 pm
    If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. Blogs are the best way of demonstrating your expertise online, controlling your message and building your reputation. The power of a blog is that when you are blogging, you are […] The post How to write a blog post appeared first on Public Relations Sydney.
  • How to build your personal brand for success [PODCAST]

    Catriona Pollard
    4 May 2015 | 11:45 pm
    Whether you are looking for a new career challenge, growing your business or starting a new company, building your personal brand can be very rewarding — both personally and professionally. Recently Catriona Pollard was interviewed by Elle Roberts, of the Artful Business Community discussing how to build a successful brand and step into the spotlight. Sharing her […] The post How to build your personal brand for success [PODCAST] appeared first on Public Relations Sydney.
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    Digital Park

  • Interview with Marianne Cusato: HuffPo blogger shares pitching pet peeves, tips

    Paige Rosenthal
    18 Jun 2015 | 9:16 am
    This story was co-written by Sasha Blaney. Social media may have changed the way people consume news, but it is bloggers who continue to have an increasingly significant impact on the journalism world today. In fact, 6.7 million bloggers produce 58.7 million new posts each month and successfully reach 77 percent of all Internet users. With such a vast audience consuming that many blog posts each month, it is imperative for PR pros to educate themselves on the best practices for pitching these media giants. The role of blogs today has expanded beyond simply serving as an outlet for personal…
  • Jurassic World’s success was not just at the box office, but in smart marketing

    Sasha Blaney
    17 Jun 2015 | 8:24 am
    Recently, all kinds of major events have occurred throughout the country that greatly impacted the pop culture world. No, it was not the Chicago Blackhawks’ or Golden State Warriors‘ historic championship wins, or LeBron James declaring himself the “best player in the world,” or even the Game of Thrones season finale that left its audience with more than one cliffhanger. For our purposes, the most notable news was that the film “Jurassic World” took home $511.8 million dollars around the world, setting the record for biggest global opening of all time. And,…
  • #BreakoutBrand moment: CVS is on target with Target buy

    John Quinn
    16 Jun 2015 | 1:50 pm
    I never would have considered going to Target to fill a prescription, but I would if there was a CVS pharmacist behind the counter dispensing the medication and answering my questions. With this week’s big acquisition news – CVS buying 1,600 drugstores from Target – two Breakout Brands with a history of customer-centric innovation are coming together in what looks like a big win for both. Target gets to offload a business line that was not performing as well as hoped, while potentially bringing new customers through its doors by offering expertise from the nation’s largest dispenser…
  • Confused about Facebook’s latest NewsFeed changes? Find out how they impact your brand

    Abdul Muhammad
    22 May 2015 | 7:48 am
    Facebook’s latest algorithm changes have put brands on edge – and with good reason. With this update, Facebook is continuing to limit organic reach for brands and publishers alike, and it is necessary for brands to revamp their social strategy to prevent losing out on influence and opportunities for engagement. The first step is understanding what the modifications are. According to Facebook product manager Max Eulenstein and user experience researcher Lauren Scissors, there are three big changes that will impact your brand reach on Facebook. Users will be able to see more than one…
  • What Google’s Hotel Finder really means for travel industry marketers

    Abdul Muhammad
    19 May 2015 | 6:30 am
    A couple of years ago, Google put the fear of, well, Google in the entire travel industry when it enabled Hotel Finder. Predictions were dire, ranging from radical changes in booking behavior to the collapse of travel aggregation sites. However, little of that actually occurred, and the Kayaks, Expedias and TripAdvisors of the world are doing just fine. In fact, in some instances they’ve diversified their service offerings. We thought this would be a good time to review what Hotel Finder has really meant to the travel industry. It should be noted that Hotel Finder has changed nothing about…
 
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    wiredflare.com

  • Wired Flare Welcomes Shannon Shields to the Team

    Wired Flare
    2 Jun 2015 | 12:24 pm
    Shannon Shields has joined the team at Wired Flare as the new Director of Marketing and Business Development. Shannon was previously the owner/operator of Apeel Small Business Solutions, and as of today our two companies have merged and will continue operating under the Wired Flare brand. Shannon’s background in entrepreneurship, business and operations management and finance bring a new scope of talents to join the already award-winning team that includes social media manager Heather Gills, video guru Kris Booth and “head storyteller” and president, Frances Leary. Frances…
  • Get in the Game: Proactive Ways to Involve Your Social Media Audience

    Wired Flare
    9 May 2015 | 5:37 am
    by Frances Leary Social media at its best is an experience that is highly interactive and lots of fun. The question for businesses is: how do we create that experience for our audiences? Sometimes great content isn’t enough. Sometimes the answer is simply to play. By “gamifying” the social media experience, you create a playful online environment in which your audience will want to participate. Note: even more “serious” B2B companies can achieve great results through gamification. Here are some thoughts to get you started: 1. Show it – From caption contests to selfie uploads,…
  • 5 Reasons Your Audience Isn’t Sharing Your Social Media Content (and How to Change That)

    Wired Flare
    15 Mar 2015 | 5:24 am
    by Frances Leary Originally published in Progress Magazine Are you posting content to social media but not getting any response from your audience? Here are 5 potential reasons why your content is not being shared…and what to do about it. 1. Lack of Visuals – Social media audiences like visual content. If your content is text-heavy, try posting some images, infographics and videos. Visual content is shared more frequently than anything else. 2. Too Promotional – If your content is consistently aimed at selling, then you are not offering your audience anything of real value. Likely your…
  • How to Engage Your Audience on Social Media

    Wired Flare
    22 Feb 2015 | 8:56 am
    Originally published in Progress Magazine, Vol. 21, No. 8 2014 by Frances Leary If there’s one “secret” to social media, this is it. There’s no ROI without engagement. You can post content like crazy, and it won’t make a difference unless you are actually engaging with your audience. Why? Because social media is a conversation, not a lecture. Conversations convert. Lectures do not. While many companies throw around the word engagement, when it comes to social media it seems that many, in fact, do not understand what it is or how to do it. Here are some tips to help you engage with…
  • What Fashion and Social Media Have in Common

    Wired Flare
    25 Jan 2015 | 10:07 am
    In our newest video, Frances Leary explores the similarities between social media and fashion. They have more in common than you might think. Huge thanks to Lisa Drader-Murphy of Turbine Fashion. This was shot on location at her LDM – Lisa Drader-Murphy Boutique in Halifax, Nova Scotia. For a closer look at her amazing fashion designs, visit: http://www.turbine.ca. For more of our videos, visit the Wired Flare YouTube Channel.
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    Doktor Spinn

  • The Follower Contract, Content Themes, The Surround Effect And The Pareto Principle For Content Marketing

    Jerry Silfwer
    15 Jun 2015 | 12:58 am
    It’s time for a Monday Challenge again. Here we go: How should I prioritize where to put my time and energy between all various opportunities and social channels in digital marketing? — Camilla, Sweden. It’s sort of becoming my modus operandi to recommend a shift in perspective. But a shift in perspective is exactly what’s needed here! Instead of thinking about where to put energy and resources, I suggest focus on what you might have to say and whether or not this will be interesting to anyone or not. Like this: The Consumer Perspective When I advise brands,…
  • A Story About Two Guys Living On The Same Street: The ‘Publics’ In Public Relations And Why It Matters

    Jerry Silfwer
    10 Jun 2015 | 11:02 pm
    Imagine two guys. They live in the same place, they have similar jobs, they drive comparable cars and they have the same type of family constellation and socio-economic backgrounds. They’re both Average Joes in many ways. Now, will you reach both of them through the same channels? In corporate communication, how we group people is often referred to as ‘segmentation’. And how you segment your market is important. Your success depends on it. But we must stop grouping people on basis of their age, gender and location. We must find our way back to the ‘publics’ in…
  • How To Find Publics Online — And How To Activate Them

    Jerry Silfwer
    8 Jun 2015 | 1:02 am
    Do you know exactly who you want to reach, but not exactly where to find them online? In this Monday Challenge, we’re looking into how to find the people you want to reach. My biggest challenge is to find my target group. I know who I want to reach, but where do I find them digitally — and how do I stand out from the crowd in that channel? – Eva-Lena, Sweden. I love this question, but it’s a tough one to answer, since it focuses on the core challenge of all marketing; how to find and reach the right people with the right message. Here’s how I would tackle the…
  • Set An Engagement Bottom Line (EBL) To Increase Social Sharing

    Jerry Silfwer
    4 Jun 2015 | 7:20 am
    Are you responsible for your company’s blog? And are you struggling with sharing numbers that never seems to go up, no matter how awesome content you produce? And as a result, are you also struggling with determining how much content to actually produce — and how often to post? Well, you’re not alone. There are a great number of corporate blogs out there that never seems to catch a break. Either they give up or they keep pouring time and resources into creating content that few people ever get to benefit from. But I’ve got an alternative solution for you in this post:…
  • A Social Media Strategy For Long Sales Cycles

    Jerry Silfwer
    31 May 2015 | 11:00 pm
    I’m starting a new series, Monday Challenges. Every Monday I will answer or discuss a question or challenge sent in by my readers. Hopefully you’ll find this format relevant and valuable. Without further ado, here’s this week’s challenge: How can we use social media to sell and market a product that people buy very seldom? — Rebecka, Sweden. Interesting, right? Let’s dive right in: How Much Do Your Customers Care? Purchasing decisions are often divided up like this: Low-engagement decisions. High-engagement decisions. If you sell something with long sales…
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    Cision » Featured

  • 4 Steps for Turning Measurement Into Money

    Erin Feldman
    30 Jun 2015 | 8:30 am
    Everyone’s talking about PR data and measurement. But is that where the money really is? Not exactly. The money’s found in what you do with the data. For instance, how are you measuring your PR program? What data is being fed to analytics or other measurement software? How are the findings used? Are they put to good use? 1. Feed the Beast When it comes to the laws of supply and demand, the PR measurement beast need never go hungry. Data is abundant and available for the picking from about as many sources as you’d like. The question, however, is the quality of the food being given to the…
  • 5 Social Media Hacks You Need to Know

    Susan Payton
    30 Jun 2015 | 5:30 am
    As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. 1. Use a Period Before Your Tweet When you use the @ symbol at the start of your tweet to talk directly to someone on Twitter, only that person, as well as anyone who follows both you and that person, will see it. But sometimes you want more people to see your super witty tweet. Put a period before it (like .@eggmarketing) and all of the people who follow you will see that tweet. It comes in…
  • 10 Tips to Become More Likeable

    Jim Dougherty
    29 Jun 2015 | 8:31 am
    It was movie night and the kids were asleep. My wife and I had snuggled on the couch to watch two documentaries that on the surface had nothing to do with each other. As we were a bit into the second one, I felt a sense of familiarity to the first show. The commonality struck me: the antagonists are the PR people! These remorseless PR bots were bitter, sharing an unsympathetic message with a tone to match. I didn’t relate to them, believe them to be genuine, or even like them. Not only were they the primary antagonists of these documentaries, but they were really good antagonists. I…
  • The Implications of the Growth of Social News

    Guest Contributor
    29 Jun 2015 | 5:30 am
    This is a guest post by Jeremy Bamidele, a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Jeremy is also a nationally syndicated journalist and writes for Huffington Post. According to Reuters’ Digital News Report 2015, an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amount of news that is accessed through smartphones and other mobile devices. The United Kingdom, the…
  • 4 Things Brands Should Do After Surviving a Crisis

    Katie Gaab
    27 Jun 2015 | 6:30 am
    Once you take control of a crisis and find operations returning back to normal, you may feel tempted to sit back and celebrate your plan’s success. But don’t take your eye off the horizon when the storm moves on to wreak havoc elsewhere! A post-crisis plan is just as essential as a pre- or mid-crisis plan. Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. 1. Actions speak louder than words When your brand improves operations, make sure you inform the…
 
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    PR Council

  • Rethinking the Performance Review: How Does Your Firm Stack Up?

    Matt Shaw
    18 Jun 2015 | 6:27 am
    Ah, the poor, beleaguered performance review. In recent years, this mainstay of organizational culture has come under intense scrutiny, and in some cases, withering critique. An article in The Street this month asked, “Are performance reviews a waste of time and resources?” [Another in New York Magazine baldly stated that, “It’s time to kill the performance review” ] It’s easy to advocate the dismantling of a process or system, especially one as controversial as the performance review. It’s far harder to come up with something new and practicable to put in its place. The New…
  • Retaining Top Talent: 5 Ways to Keep Your Superstars Happy

    Jamie McLaughlin
    2 Jun 2015 | 12:04 pm
    The PR industry in 2015 started well and continues to thrive; we are at pre-2007 levels of hiring and movement in the market. The result: many employers are looking to hire and employees are seeking the next move in their career. How do you hang on to those mid-level superstars, especially the tricky Millennials? 1.  Flexibility – salary and benefits aside, we hear this more than anything else as to why can candidates are attracted to roles or chose to stay in their current position. Flexible working hours, working from home and reduced hours are a huge factor in whether an employee…
  • Partnering for Success in the PR Business

    Matt Shaw
    29 May 2015 | 7:45 am
    Ask Peppercomm Co-Founder/CEO Steve Cody about his twenty-year partnership with Co-Founder/CEO Ed Moed, and Steve will tell you that he is both the smarter and the better looking one. We contacted Cody and other senior PR executives hoping to cast light on partnerships in the public relations field. Did they hold any special value? How do you manage a successful, sustainable partnership? As far as the latter goes, little did we know that we’d quickly happen upon a key principle of partnering in any business: Have a strong sense of humor. Steve Cody & Ed Moed Of course, Cody had other…
  • What Does ‘Public Relations’ Really Mean?

    Donna Vandiver
    21 May 2015 | 11:30 am
    “The medium is the message.” — Marshall McLuhan Just this week, I added “public relations” to several sections of our website to increase the SEO ranking for that term. When I founded The Vandiver Group 22 years ago, we positioned it as a “strategic communications firm,” not an agency. We thought that was an important distinction. I still think we got it right. But after 30 years of reading industry articles on what PR is and isn’t, I came across this article in PR Week. It includes interviews Steve Barrett did with various heads of agencies. What I was most struck…
  • Fuel Up Your Communications Budget

    Kathy Cripps
    15 May 2015 | 7:34 am
    With oil prices currently below $60 a barrel, energy companies have cut almost 100,000 jobs and tens of billions of dollars from their new exploration budgets. In all areas of their operations, they’re looking hard for ways to operate more efficiently. A seemingly attractive area for cuts is corporate communications. But if there’s one area in which companies should sustain funding, it’s communications. The enemies of fracking and other exploration activities aren’t going into retirement just because oil prices are low. If energy companies recede from public debates now, they might…
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    Smoking Gun

  • Journalism isn’t dead, it’s just finding itself

    Rick
    29 Jun 2015 | 3:48 pm
    In the years since I started out in public relations so much about the industry has changed. It’s now almost unrecognisable. Plenty of good has come, but plenty of negatives too- not least the decline of print, job losses at every newspaper in the country, and the future of journalism becoming increasingly fragile. A leaked memo from Trinity Mirror, the largest regional publishing house in the country, is evidence of how bad things have got. Declaring with shocking honesty that the firm can no longer afford to create a quality product for its Midlands readerships, it’s telling of the fact…
  • And the most engaged media brand on Twitter is…

    Martin
    29 Jun 2015 | 3:47 pm
    When you’re trying to encourage conversations about your brand amongst the public it’s vital you understand which media outlets can give your name the biggest boost. Following a recent Brandwatch survey news has hit of the most engaged title on Twitter, and it’s probably not the newspaper you expect. So whilst the ‘smart money’ might have been on Mail Online or The Guardian, or perhaps one of the daily tabloids, the truth is The Telegraph tops the leaderboard, with approximately 225,000 conversations started thanks to tweets coming from the paper, despite it not posting as much…
  • June 2015 in the Smoking Gun Study

    Martin
    29 Jun 2015 | 3:46 pm
    Well that’s another fine month we’ve reached the end of. From new clients in sectors such as media buying and finance, to welcoming our new intern and receiving another major industry nomination, here’s everything you need to know about the last four weeks on Bridge Street. Firstly, we’re over the moon to have received an extended brief from car and maintenance giant Holt Lloyd International. Smoking Gun has already been responsible for consumer and trade press, social media, and experiential marketing for the last six months on a project-basis, and will now continue with more fine…
  • The Blagger’s Blog 26th June 2015

    Martin
    26 Jun 2015 | 3:04 am
    A weekly roundup of media news and talking points, sans effort Quote of the week “They’re bringing drugs. They’re bringing crime. They’re rapists… And some, I assume, are good people.” U.S. presidential candidate and multi-billionaire Donald Trump, discussing his feelings towards Mexican migrants, in one of the most worrying and shocking public displays of racial prejudice we’ve heard in quite some time. Quote of the week, for ALL the wrong reasons. Weekly High Nobel laureate Tim Hunt was forced to resign from his honorary professorship this week following comments…
  • What Naomi Campbell’s Wikipedia clean-up tells PRs and brands

    Martin
    25 Jun 2015 | 3:08 am
    Wikipedia; the great equaliser of our time, a priceless goldmine of stats and facts, or a platform for lies, half-truths and misinformation? When you take into consideration how a few years ago a friend showed me how he had included himself in a French national football squad from the 1960s, the answer seems quite obvious. Don’t believe everything you read, as the age-old matra goes, and nothing makes this any clearer than when you naively believe something from the internet’s open source ‘encyclopaedia’, bring it up in conversation, and then get shot down by an expert…
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    Vitis PR

  • Midlands PR and marketing recruitment agencies

    Nic
    10 Jun 2015 | 8:31 am
    With universities and colleges kicking out for the summer very shortly, many graduates and school-leavers looking for a job in PR and/or marketing may not be sure where to start their search. Alongside these newbies, experienced PRs moving into the region may be looking for their next move. To save you some time, we’ve summarised five recruitment agencies specialising in finding junior to senior level PR, marketing, communications and creative/digital professionals for nearly every agency vacancy going and some in-house jobs too – so they should always be your first step towards…
  • Q1-2 2015 sees Vitis PR secure lots of media coverage for clients

    Ann
    3 Jun 2015 | 7:11 am
    The first five months of 2015 have – again! – been manic for our team and we’ve been pleased to welcome not just one but four new clients on board. With June now upon us, we wonder where the time has gone, but looking back on our coverage successes so far, we know the answer is work, work, work and wanted to share with you what we’ve been up to this year: We hit a home run with 15 pieces of coverage between February and May about our electronics client’s new pre-compliance EMC testing chamber. The news focused around our client expanding its capabilities by investing in a brand new…
  • How journalists use newswires

    Jas
    20 May 2015 | 1:19 am
    Newswire services are big business and are used by companies and PR agencies to spread news stories to journalists/bloggers and online. These services often make much of the size of their journalist databases and offer their ability to reach these journalists as a key selling point. We regularly use newswires and believe that we understand benefits of some of the more common ones, but we wanted to get a journalist’s perspective, so we surveyed 80 UK journalists to get their perspective on press release distribution via newswires. We wanted to know which press release distribution services…
  • How to post articles to LinkedIn’s Pulse: an explanation for mere mortals

    Ann
    18 May 2015 | 9:40 am
    LinkedIn is one of the most popular social media platforms for sharing business news and its Pulse posts allow you to share content outside of your own LinkedIn network of connections. To gain exposure using this promotional social media tool, firstly, you need to understand the difference between Pulse and regular LinkedIn updates. An update allows you to share news and relevant information and links with your connections via your own newsfeed while posts on LinkedIn Pulse can be viewed by and recommended to users outwith your own personal connections network. Effectively, Pulse enables you…
  • Is your website ready for Google’s responsive design rule changes?

    Nic
    21 Apr 2015 | 1:46 am
    Google announced back in February that a major update to its mobile search algorithm will go live today (Tuesday 21st April), which we believe will give a boost to the rankings of mobile-friendly site. We’re expecting a mobile-friendly designation on sites that work well on mobile devices and possibly an improvement in the ranking of mobile-friendly sites. What will the change mean to businesses? Google’s mobile search change will ensure visitors have the best user experience when visiting your website as, if it is mobile-friendly, the layout and functionality will be optimised for their…
 
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    Sterling Communications

  • Creative Heroes in a Big Data World

    Pauline Ferrall
    22 Jun 2015 | 3:54 pm
    Marketing, once widely regarded as a pure art form, is now being injected with (data) science. In fact, pretty much everything we read and hear about these days around marketing innovation involves Big Data and analytics. Now, I’m all for proper targeting and effectiveness measurement, but I hope we’re not losing sight of something important here. Think back to childhood. When you’re dangling one-handed from the monkey bars with your sweaty grip slipping fast, you’re not pinning your rescue hopes on the kid with the photographic memory and unrivaled aptitude for regurgitating facts to…
  • Crowdfunding: Seeding a Bright Future for Entrepreneurs

    Amanda Brandt
    18 Jun 2015 | 10:10 am
    Crowdfunding has taken the Silicon Valley startup scene by storm. Once a pastime for early adopters, crowdfunding has gone mainstream on a global scale. $16.2B was raised in 2014 alone, up from $6B in 2013. The market is set to double again in 2015, surpassing the venture capital industry, which invests an average of $30B each year. Let Silicon Valley VCs focus on the next unicorn; upstarts with big dreams of their own can still ‘make it’ through the power of the people. Campaigns on popular crowdfunding sites like Kickstarter and Indiegogo entice people to invest in goods and services…
  • 5 Steps to Taming the Media List Beast

    Ciera Jammal
    9 Jun 2015 | 10:07 am
    Public relations is a fast-paced industry where deadlines can be fluid and windows of opportunity within news cycles are incredibly easy to miss. You might have a compelling angle and an experienced spokesperson at the ready, but that won’t get you very far if your media list doesn’t have the right contact info for the right reporters at the right media outlets. Making sure that you’re talking with the right journalists is vital. Sounds easy, but if there is anything that changes faster than PR, it’s the media landscape. Reporters change beats, outlets, and their preferred contact…
  • Is It Ever OK to Break a Press Embargo?

    Lisa Hawes
    26 May 2015 | 12:46 pm
    This is the second half of a two-part article on press embargoes. Photo credit: Alex Blarth via Flickr Reporters know that if you’ve set a press embargo, you’re probably pitching the story to many journalists. If your embargo and the wire time for the press release are the same, the reporter who’s bothering to review your news in advance will be in competition with the wire service to be first with the news — and reporters like to break news, especially in the 24-hour news cycle. (Search for “CNN retracts story” to see the results of the fierce competition to be the first with…
  • The Press Embargo: Dead or Alive?

    Lisa Hawes
    19 May 2015 | 9:32 am
    Photo Credit: Elvert Barnes via Flickr In 2008, TechCrunch published Michael Arrington’s manifesto calling for the death of the news embargo: “From this point on we will break every embargo we agree to.” Media relations professionals pulled hair, gnashed teeth and whined on social media. Seven years later, the press embargo —a gentleman’s agreement between a reporter and a source to hold a specific piece of news confidential until a pre-determined date and time— is alive and kicking in Silicon Valley. Have you seen Empire, the hit of the Fox TV spring schedule? One of the (many)…
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    Beast Of Traal.com

  • When a shop set-up a stall outside my home!

    Karthik S
    28 Jun 2015 | 9:29 pm
    Something odd happened yesterday. We were out shopping and ended up buying tons of stuff. The usual, you know… clothes for the kids, shoes for me and wife. We had lunch outside and drove back home. While parking, I noticed a small’ish tent type thing on the road outside our home. It had the branding of a popular shop and I was wondering what they were doing outside our place. I wanted to ask them, but my wife offered that they may have sought permission from the building association to set up this stall. I then let it go. In the evening, I noticed two people from the stall looking…
  • A brand new marketing technique from Myntra: ‘apology marketing’

    Karthik S
    3 Jun 2015 | 9:05 pm
    I wonder why I got it, like the rest of the world. I mean, this mail from Myntra. I didn’t open the app during the sale days; wasn’t interested in it either. Even ignored all their in-app messages and notifications all through. In that case, do I need an apology mail? How would you react if Big Bazaar sent you a mail apologizing for the fact that you were not able to enter their store during a sale they advertised on page 1 of The Times of India… even if you hadn’t even considered venturing into that store during the sale? But Big Bazaar cannot have any process to…
  • On Flipkart’s new logo – great mobile-first move!

    Karthik S
    28 May 2015 | 10:11 pm
    I was fairly zapped at Anand Halve’s view on Flipkart’s logo change in AdAge India. Now, I really respect Mr.Halve, given his work and experience, but I think I have the right (if not temerity) to disagree with this point of view… and explain the reason behind it. I believe a big reason for the logo change is mobile app recognition! All earlier logos of Flipkart just had the name wriitten. This was particularly for the website, top-left section. The ‘F’ icon was not present in the website, on those logos – it simply happened to be the first letter of the…
  • Post MSG controversy, Maggi initiates Mass Auto-Response protocol

    Karthik S
    18 May 2015 | 9:02 pm
    Update – May 20, 2015: Maggi has added another ‘digital’ relic to its auto-response protocol… the PDF file! See update at the end of this post. So our beloved Maggi is going through hell, courtesy this news report. ‘Maggi’ under regulatory scanner for lead, MSG beyond permissible limit What does Maggi do? It looks at the increased mentions of Maggi and MSG on social media – Twitter, in particular – and activates MAR protocol. Mass Auto Response… MAR. Result? Maggi’s ‘Tweets & Replies‘ looks like a trainwreck. The text is…
  • Tinkle seems to be way ahead of its times!

    Karthik S
    18 May 2015 | 8:11 am
    Got my son the latest issue of Tinkle. The 84 page comic/magazine seems to be way ahead of its times! For starters, the cover announces that it – the cover page – is an interactive jigsaw puzzle, thanks to Blippar mobile app! I wonder if Tinkle expects its target segment (kids!) to use their parents’ mobile phones (which needs Blippar app installed) to use the interactivity. If they did, I think they are bang on the target since that’s what happens in my home There’s an inside page that explains how to install Blippar. And another story page with Blippar-led…
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    Jill Kurtz, APR

  • Best Practices for User Passwords

    Jill Kurtz
    25 Jun 2015 | 6:24 am
    If you need for website visitors to create a password, there are ways to make it easier for them to do that successfully. These recommendations are backed by research done by Nielsen Norman Group. Coming up with compliant and memorable passwords is challenging, and it is completely frustrating when the requirements for a password are not clear. Help you users avoid frustration (and eliminate the phone calls and emails asking for help) by: Make the  password requirements visible upfront Allow users to unmask the password Show a strength meter [Related: How Does Your Password Measure Up?] Make…
  • Drawing a Blank?

    Jill Kurtz
    24 Jun 2015 | 6:22 am
    Yesterday I wrote about LinkedIn groups and how to cultivate engagement. The underlying assumption is that you had great ideas for discussions to start in your group. If you are drawing a blank on what to post, here are some ideas. [Related: Optimizing Engagement with LinkedIn Groups] Find Content Regularly sharing content from a variety of sources is a great way to become a hub for your topic in LinkedIn. Set up a Google Alert for the keywords that are relevant. Share the best content that it uncovers. Find content on LinkedIn Pulse. Add you thoughts to a post and share the link. Subscribe…
  • Optimizing Engagement with LinkedIn Groups

    Jill Kurtz
    23 Jun 2015 | 7:22 am
    LinkedIn has been putting a lot of effort into its groups feature to make them a better forum for discussions. if you have a group, it’s time to work to get the most out of your efforts there; if you don’t have a group yet, this may be a great time to get started. Engaging with LinkedIn Groups You need to actively work to get members involved with a group. Be sure to populate the Group Rules section of the group so that members and potential members know what can and can’t be posted. Use the template available under the Manage Group tools to create a welcome email that will…
  • Approach Media Placements with a SEO Mindset

    Jill Kurtz
    22 Jun 2015 | 8:33 am
    Search engine optimization is not just for the content you produce. With a little strategic thinking, you can infuse your external media placements with SEO, too. Know your top keywords. For any type of SEO, you need to know the words and phrases that you want to rank for. [Related: Free alternatives to Google Keywords] Use the Google keyword planner. Input your keywords in the Google keyword planner to focus and narrow your keywords to the ones that you are most likely to rank for. Test your choice(s). Do a Google search on the keywords you think are best. You need to do this search without…
  • Putting the Strategy in Content Marketing

    Jill Kurtz
    18 Jun 2015 | 6:09 am
    Posting content online isn’t going to be effective until you have  a defined strategy directing your efforts. No one can afford to continually create new content just for the sake of creating content. A content strategy will ensure that content is being used effectively to achieve business goals. In the 2015 edition B2B Content Marketing Report, the Content Marketing Institute found that the key to content marketing success is having a written strategy and letting it guide your efforts. An effective strategy will consider: Mobile. Audiences are consuming content on mobile devices.
 
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    Vikypedia.in

  • TV18 & CNN part ways after 10 years of partnership

    Sequencia Kharvi
    30 Jun 2015 | 4:07 am
    TV18 & CNN part ways TV18 and CNN will be concluding their 10-year licensing arrangement in January 2016 for CNN IBN. TV18 Broadcast, which is engaged in the production and telecast of news and entertainment programs and CNN have decided not to renew the agreement for the use of the CNN brand and CNN news content. The conclusion of the arrangement will enable each company thereafter to chart its own growth trajectory independently in one of the most dynamic, complex and fast growing markets in the world. Rani Raad, Chief Commercial Officer, CNN International said, “We are very proud…
  • Making an Impactful Pitch

    vikram
    28 Jun 2015 | 7:35 pm
    Taking forward our last week’s discussion on effective pitching, this week we bring to you 3 more effective ways of making your pitch more impactful. I am sure most of you must be already practicing this; however the purpose of this article is to simply act as a reminder to keep things on track. Let’s visualize the journey of your pitch/concept notes you draft to pitch your story. It lands in the inbox of the targeted journalists, he sees the subject and hits the delete button; or he sees the email, read the body copy, his eyes perk up and yes! You have secured your coverage. Ofcourse the…
  • Innovation in press releases – emoji the new language

    Sequencia Kharvi
    28 Jun 2015 | 1:09 am
    Chevrolet’s all-emoji press release Chevrolet issues an all-emoji press release to announce the 2016 Chevrolet Cruze. An innovation in the way a media release is issued is something worth admiring and commenting. The introduction to the press release was as follows: Words alone can’t describe the new 2016 Chevrolet Cruze, so to celebrate its upcoming reveal, the media advisory is being issued in emoji, the small emotionally expressive digital images and icons in electronic communication. Try and decode this news or watch for the decoder at 2 p.m. EDT on Tuesday. #ChevyGoesEmoji This…
  • Veteran journalist Praful Bidwai passes away

    Sequencia Kharvi
    28 Jun 2015 | 12:58 am
    Praful Bidwai Renowned journalist, Praful Bidwai passed away in Amsterdam last week, where he was attending a conference. He suffered a cardiac arrest after choking on his food. He was a columnist for various newspapers and magazines for Indian and International publications, besides being an anti-nuclear activist and campaigner. He was a founding member of the Campaign for Nuclear Disarmament Peace, the group set up after the 1998 Pokhran tests. He authored several books, including South Asia on a Short Fuse, Nuclear Politics and the Future of Global Disarmament (1999), New Nukes: India,…
  • 6 Key Learning’s from PR360Asia Conference

    Richa Seth
    27 Jun 2015 | 8:40 pm
    PR360Asia Conference The recently concluded conference PR360Asia in Hong Kong had some interesting discussions and debates on topics like: the evolving shape of the PR industry, criteria for award winning campaigns, leveraging disruption, the changing face of PR and technology, data & measurement. The topics were discussed by industry veterans and agency heads who shared their experiences about the real issues and challenges faced by the PR community and suggestions on the strategies and solutions that can be implemented. Here are some key takeaways and learning’s from the sessions:…
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    PR Daily News Feed

  • How do you persuade a correspondent to take 'no' for an answer?

    30 Jun 2015 | 9:00 am
    When I’m puzzled by someone’s behavior, I think about the aphorism, Never attribute to malice that which is adequately explained by stupidity.” Or perhaps a version that is a little less harsh: Never attribute to malice that which is adequately explained by inexperience.” That is the only explanation I have for a series of emails that I received last week. The person sending them seemed to be inexperienced and not know he was being appallingly rude. In keeping with my previous posts on bad email manners, here’s what happened. Like so many other PR Daily readers, I receive…
  • 5 ways to handle nightmarish clients

    30 Jun 2015 | 6:59 am
    Not every client you’ll work with will be a peach. PR and marketing pros who have been working with organizations for a while almost certainly have horror stories of clients with bad habits and mile-long campaign requests. Although bad business relationships can lead PR pros and agencies to fire clients, not every horrible situation has to go that far. PR and marketing pros can navigate the rocky waters of client relationships, sometimes even steering clients into a relationship that satisfies both parties. Here are five nightmarish client personalities—along with ways to gracefully…
  • After NBC dumps him, Trump fires back

    30 Jun 2015 | 6:58 am
    As virtually every headline noted Monday, NBC has told Donald Trump, “You’re fired.” A network statement read: Due to the recent derogatory statements by Donald Trump regarding immigrants, NBCUniversal is ending its business relationship with Mr. Trump. To that end, the annual Miss USA and Miss Universe Pageants, which are part of a joint venture between NBC and Trump, will no longer air on NBC. The “derogatory statements” mentioned were from the June 16 kickoff of Trump’s presidential campaign, in which he said: When Mexico sends its people, they’re not sending their best.
  • How startups and PR agencies are like 'ships in the night'

    30 Jun 2015 | 6:57 am
    Before Microsoft was even incorporated, Bill Gates famously asserted that if he was down to his last dollar, he would immediately spend it on PR. The (then) startup maverick Gates was, and remains, a rarity: an entrepreneur who fully appreciated the importance of communications in a company's early going. Strategic communications and media are often overlooked by fledgling organizations. That’s a result of many concerns for startups: time, money and staff are in short supply, and PR’s payoffs aren't always immediate. Returns are hard to quantify. Sometimes it’s as basic as the fact that…
  • Amazon, Google among brands to register '.sucks' domains

    30 Jun 2015 | 6:56 am
    In March, the “.sucks” domain launched, leading us to speculate how brands would react (i.e. Would they purchase their own .sucks domain?). An initial sunrise period allowed trademark holders to reserve their .sucks domain for $2,500 per domain. This led many to criticize the domain as nothing more than brand blackmail—pay Vox Populi, the company that is the registrar for ".sucks," $2,500 or else!—but it looks from the list of registrants that it worked. Some of the most notable brand names registered their ".sucks" domain, along with celebrities, politicians, sports teams and…
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    Prakkypedia

  • The symbiotic relationship: PR practitioners and journalists

    Prakky
    20 Jun 2015 | 5:50 pm
    I’ve worked in PR for many years and I am not surprised by research which demonstrates the extent of newsrooms’ reliance on media releases [as summarised in this post by Steven Raeburn]. A good media release can contain most of the information that a news article requires, especially if it is a straightforward public announcement. I have trained as a journalist and of course I would prefer that all media releases are fact-checked and any resulting article offers an alternative point of view. At the same time, I understand that newsrooms are shrinking and, where a reliable source of media…
  • My 2 essential public speaking tips

    Prakky
    20 Jun 2015 | 5:07 pm
    When it comes to public speaking, I’ve progressed from ‘terrified’ to ‘comfortable’. Many years of public engagements have assured me that I won’t collapse in front of an audience and I’ve grown to enjoy presenting. There’s a lot of shared wisdom about what makes a good public presentation but today I’m focusing on one aspect that fascinates me  … The beginning and the end Whenever I counsel somebody about public speaking, I have some simple advice to share. For friends and family, including my sons, I urge them to have: 1) a strong opening and 2) a strong finish. That…
  • Closing the loop with your media coverage

    Prakky
    31 May 2015 | 12:30 am
    Have you recently gained some positive media coverage? What happened next? Did you bask in the glow for a while? Tell family and friends? Did you keep a copy of the news article, or had you already told your connections in advance to watch the television to catch your seven seconds of fame? Media coverage can be an important part of your promotional plan. Reaching a lot of people at once can be a great means to raise your profile, get your message across, and become a little more well known. But when you’ve achieved that media coverage, I’m here to tell you: close the loop! Leverage it…
  • “DIY PR” session coming soon

    Prakky
    21 May 2015 | 2:38 am
    Once upon a time, I delivered a training session or presentation at least weekly. These days, I don’t take to the stage as much. So I’m very excited to be presenting a session on public relations next week. Public relations is a fascinating, broad field that encompasses reputation management, stakeholder engagement, issues and crisis management and events. For my session, I’ll be focusing on the promotional side of PR and what South Australian businesses can do to raise their profile via the news media. I’ll share some insights on how to craft good material for…
  • Missing the signs

    Prakky
    28 Mar 2015 | 5:19 pm
    When you’re in the hospitality business, you want to take every opportunity to promote yourself. Right? Why then, this strange trend for new hospitality businesses to erect signs on their construction sites which don’t tell us anything at all? Lately, I’ve seen too many upcoming establishments share ‘watch this space’ and ‘follow us on social media for more’ messages on their temporary signs. They’re a wasted opportunity, insulting and stupid. Now .. this is a good an example of great signage. If you’re going to open a café or a microbrewery in a high-traffic location, put…
 
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    Melissa Agnes - Crisis Management Keynote Speaker - Melissa Agnes - Crisis Management Keynote Speaker

  • TCIP #054 – Communicating with Crisis-Affected Communities with Claudia Liute

    Melissa Agnes
    28 Jun 2015 | 8:47 pm
    Welcome to episode #054 of The Crisis Intelligence Podcast, with Melissa Agnes and Claudia Liute. Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. In her experience, one of the things she sees far too often is people rushing in with the best of intentions for helping, but too often forgetting to first take the time to speak with the communities to get their take on things, their needs and preferred means of communication. This, unfortunately runs true on many levels of crisis management, not just in humanitarian work. In this…
  • TCIP #053 – Literacy Levels Matter in Emergency Management Messages with Dr. Thomas D. Phelan

    Melissa Agnes
    13 Jun 2015 | 10:00 pm
    Welcome to episode #053 of The Crisis Intelligence Podcast, with Melissa Agnes and Dr. Thomas Phelan. When it comes to critical communications, comprehension is imperative. It can literally mean the difference between life and death. And yet, according to recent research conducted by Dr. Thomas Phelan, the majority of “emergency management messages may be reaching their intended audiences, but at a level that is not being understood”. In this episode of The Crisis Intelligence Podcast, Dr. Tom and I discuss the importance of understanding and meeting the public’s readability…
  • TCIP #052 – A Crisis Management Case Study with Monika Lancucki

    Melissa Agnes
    6 Jun 2015 | 10:00 pm
    Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. Adding to the challenge, Monika and her team were only given three days notice before the receivership needed to be publicly announced – two of which were weekend days. Within these three days, Monika and her team were tasked with preparing the communications and statements for stakeholders; strategizing a way to get ahead – and stay ahead – of the news…
  • TCIP #051 – Strategizing Emergency Management with Jeff Reeb

    Melissa Agnes
    31 May 2015 | 9:18 am
    Welcome to episode #051 of The Crisis Intelligence Podcast, with Melissa Agnes and Jeff Reeb. Jeff Reeb is the Director of the Office of Emergency Management for the County of Los Angeles. Jeff and I met after I gave my TEDx talk earlier this year. While having a conversation with Jeff about LA County’s current strategies for effective emergency management and crisis communication, we thought that it would be fun to record our conversation, as others in the field of emergency management are struggling with many of the same and similar issues. In this week’s episode of The Crisis…
  • TCIP #050 – Online Shaming with Garth Rowan

    Melissa Agnes
    23 May 2015 | 10:00 pm
    Welcome to episode #050 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan. From female reporters being spontaneously and continually harassed during live reporting, to individuals making mistakes caught on camera and ending up losing their jobs as a result of the footage going viral. We’ve seen some extreme cases of online shaming in the past few years, often resulting in online bullying with dire consequences. But where does society need to draw a line for this type of mob lynching mentality, and how can we determine whether or not the punishments actually fit the…
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    Return on Reputation

  • What does your company’s dress code do for your reputation?

    cwinters
    19 Jun 2015 | 8:31 am
    Summer is here – temperatures are rising, and so are the hemlines. As a proud product of Catholic School, I’ve always been a fan of “the uniform” – makes morning decision making easy and you never have to worry about looking appropriate. And the good Sisters at my all girls Catholic school swore that there was a link between our dress and our behavior – we were loud, unruly and “harder to manage.” Which is exactly the point. While some traditional companies, particularly in industries like banking and professional services, still embrace formal dress, the most desirable places…
  • International Women’s Day: Lessons in Leadership from the Women of MWW

    cwinters
    6 Mar 2015 | 11:46 am
    March 8 is International Women’s Day (IWD), a holiday that celebrates the achievements of women worldwide and inspires the next generation of women to make their mark on the world. At MWW, we believe in our #fearless female leadership, who continuously make it happen for our clients on a daily basis. In honor of IWD, we asked them for their secrets to success and what they want the next generation of female PR professionals to know as they develop their careers. Here’s what they had to say: Carreen Winters Executive Vice President, Corporate Communications @carreenwl Remember when doing…
  • Bully Be Gone

    admin
    5 Mar 2015 | 6:43 am
    Admin’s Note: This is a guest post from JP Schuerman, EVP and General Manager of MWW’s Western Region. Last Thursday, I had the opportunity to meet Jane Clementi, the stalwart mother – and now anti-bullying advocate – of Tyler Clementi, the bright-eyed co-ed who was bullied to suicide by his roommate, who deemed it appropriate to broadcast intimate, private moments of Tyler in his dorm room for public spectacle and judgment online. Simply because he was gay. Bullying is not an issue limited to religious, lifestyle or behavioral judgment. Actually, no one is immune – the…
  • Is It Time to Stop Talking About Millennials in the Workplace?

    cwinters
    11 Feb 2015 | 7:10 am
    Every day, we are inundated with news articles, infographics and studies about Millennials in the workplace, and the challenges of managing them.  Millennials are lazy, entitled, disloyal…or a contrarian view that Millennials are more career-driven, more qualified and in some way better than any generation entering the workforce. Funny, I’ve heard that narrative about the disenfranchised, difficult and lazy generation once before – it was about Generation X – for whom Wynona Ryder in Reality Bites served as the poster child.  I know because I am (technically) a member of Generation…
  • The 5 Things We Can All Learn From a CEO’s First 100 Days

    cwinters
    10 Feb 2015 | 6:46 am
    One of the things I enjoy the most about my job is working with CEOs as they embark on a new leadership journey.  A new CEO gets a blank page, a fresh start – and the opportunity to decide what he or she wants to stand for as a leader, and to impact an entire organization, and sometimes an entire industry.  This is a business situation where the power of communications is clear – to define goals, to build consensus, to bring a little bit of inspiration to the world. Much is written about a CEO’s first 100 days, and MWW has its own 100 day protocol for embarking on this journey, and…
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    Blogs

  • Influencer Insights: Media Moves & Intel for the Week of June 29

    Kevin Frey
    29 Jun 2015 | 10:25 am
    We’ve all seen the dramatic change the media landscape has undergone over the last decade. To keep up, today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with these journalists, bloggers, and influencers. To help you prepare for the week ahead, we’re upgrading Beyond PR’s weekly Media Moves series. Every Monday, our Audience Research team will pick five of the most significant changes going on in newsrooms across the country, selected from the thousands of updates they make each week to…
  • Why Your Press Release Strategy Shouldn’t Be One and Done

    Amanda Hicken
    26 Jun 2015 | 11:14 am
    Think back to the last time you considered purchasing something.  If you’re like the majority of buyers, you researched the product or service before contacting the company for more information. You looked for multiple mentions of how useful or reliable the item is to inform your decision. You probably also conducted your research across multiple channels like social media, search, and informational news sites. Because today’s customers are looking for a stream of information that’s about and from the companies they’re researching, public relations and marketing…
  • 6 Ingredients for a Successful Content Sharing Recipe

    Jamie Heckler
    25 Jun 2015 | 11:03 am
    In my last blog post, “77 Content Types to Feed Your Audience,” I offered guidance on planning a content menu that meets the demanding appetites of your audience. Well, now it’s time to share that content, so fire up your content kitchen and let’s get cooking! The art of sharing your content is similar to cooking a great meal. While there are many ways to accomplish the task, some ingredients are more vital than others to guarantee tasty results. You want to combine proven ingredients and then continue to make adjustments after each content campaign based on…
  • Grammar Hammer: How to Capitalize Formal Titles & Job Titles in Your Writing

    Catherine Spicer
    24 Jun 2015 | 12:15 pm
    In the war over proper grammar, one of the biggest minefields writers must navigate is when to capitalize a person’s title. For PR and marketing professionals, there’s no way to avoid title capitalization drama. Press releases, blog posts, media rooms and email pitches often include references to people at your organization. How and when to capitalize their titles can lead to heated debates among colleagues. Here are two key questions to ask when considering whether or not a title should be capitalized. 1. Is it a formal or occupational title? You first need to determine…
  • 5 Marketing Must-Dos Before Attending Your Next Trade Show

    Caterina Lui
    23 Jun 2015 | 12:05 pm
    When preparing to attend a trade show, there are countless tasks to juggle. Between registration, booth design and travel arrangements, it can be easy to neglect one of the most important things an exhibiting company should do: pre-show marketing. Before a trade show even begins, savvy and experienced attendees typically plot out which panels they’re attending and booths they’re visiting. Although someone may spot your booth and make an unplanned stop during the convention, they can just as easily miss it because another company nearby is giving away a free iPad. Fortunately, there are…
 
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    RushPRnews: RushPRnews - Newswire & Global Press Release Distribution

  • RushPRnews now offers digital news sites +Targeted News outlet Broadcast

    22 Jun 2015 | 5:16 am
    Your press release to be featured on at least 100 major news affiliates. Did you know that RushPRnews published its first press release in March 2005? Yes, it has been that long already. And so much has changed since that first post.As part of  RushPRnews' 10th anniversary, it is again undergoing significant changes and updates. Today, we deployed the first phase of new services and packages, including a guaranteed that all press releases published at RushPRNews are to be featured on at least 100 digital business news site. Excellent media pickup!Your release will get a lot more…
  • Army Officials and Ameresco Join to Commemorate Completion of Energy Efficiency and Solar Project

    16 Jun 2015 | 7:22 am
    Army Officials and Ameresco Join to Commemorate Completion of Energy Efficiency and Solar Project at Adelphi Laboratory Center Ameresco installed more than 2 megawatts of solar photovoltaic at the Army research facility in Maryland. Ameresco, Inc. (NYSE: AMRC), a leading energy efficiency and renewable energy company, yesterday joined Army officials to commemorate the completion of a multi-phase renewable energy and energy efficiency project at the Adelphi Laboratory Center in Adelphi, Maryland, a research and development facility that falls under the U.S. Army Installation Management…
  • Israel’s Start Tel Aviv offers global opportunity for Canadian tech startups

    9 Jun 2015 | 5:42 am
    Israel’s Start Tel Aviv offers global opportunity for Canadian tech startups The Embassy of Israel and Startup Canada are searching for Canada’s top ICT startup to represent Canada in Tel Aviv this fall as part of Start Tel Aviv, a global competition. The competition is open to startup founders of web or mobile companies currently in the seed-stage of development. The winner will receive an intense, all-expense-paid, five-day startup experience in Tel Aviv, which was recently selected by Bloomberg as the second best place for startups after Silicon Valley. Not only will the…
  • Time to increase your public relations impact

    4 Jun 2015 | 6:18 am
                    Your « SPRING2015-2 » Coupon is here! And with it comes a $20 discount on any order that you place between now and Februay 19!   RushPRnews keeps on giving! Use your latest discount coupon today, set a date and publish later if you want.    This PRcoupon is valid until  JUNE 16,2015! SPRING2015-2 $ 20.00 2015-06-13 12:00:00   Value of $20!   Simply redeem the «SPRING2015-2» coupon at the checkout   Go to your free account and start creating your press release!
  • Financial Fraud Lengthy Prison Term for Advance Fee Fraudster

    2 Jun 2015 | 5:18 pm
    Like many successful con men, William C. Lange made people believe that he really cared about them—even as he looked them in the eye and took their money.  The 67-year-old Washington state businessman was sentenced in March to 22 years in federal prison for swindling more than 300 investors in the U.S. and overseas out of $10 million. He had befriended some of his victims at Rotary Club functions. Many thought they would be getting loans to rebuild after the devastation of Hurricane Katrina in 2005. Listen: Conversation Between William Lange and Victim Listen to a clip of a…
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    Pressat Main Newswire

  • New Car Discounts Dry Up As Sales Boom Continues Says What Car?

    Pressat
    30 Jun 2015 | 7:47 am
    Tuesday 30 June, 2015 Amount drivers pay for new cars has increased by 1.3%Small-car sector offers smallest discountsWhat Car? predictsfurther rises as strong sales continue Discounts on new cars are shrinking as Britain's car sales boom rumbles on, according to What Car?research.Average discounts negotiated by consumers are smaller now than they were 12 months ago; down from a typical markdown of 10.14 to 8.9%.In cash terms, that's a price increase of £204 across all models.The analysis by Britain's biggest car buyer's guide represents the strongest evidence yet that heavy discounting will…
  • Doors Opened on New Soho Chinatown Restaurant

    Pressat
    30 Jun 2015 | 7:47 am
    Tuesday 30 June, 2015 Soho has welcomed the arrival of a new Chinese restaurant, headed by hospitality entrepreneur Patrick Cheung.Already open to the public since Tuesday 16th June, Orient London places emphasis on authentic Cantonese, Szechuan and dishes from the northern regions of China.It specialises in seafood and dim sum (made fresh in-house daily) and focuses on authentic, honestly-priced Chinese food which appeals to both the local Chinese and business communities, and to the large numbers of tourists who visit that area of the Capital.The building – located at 15 Wardour Street in…
  • Miller Homes Appoints Anne Marie Britton as National Sales And Marketing Director

    Pressat
    30 Jun 2015 | 7:47 am
    Tuesday 30 June, 2015 Miller Homes has appointed Anne Marie Britton as its new National Sales and Marketing Director.Anne Marie, who has worked with the leading housebuilder for the last 14 years, will assume a position on the Miller Homes Board following her promotion to the newly created post. Anne Marie has a wealth of experience, having spent the majority of her career in the housebuilding and construction industry, working for a number of large organisations in various sales, marketing and business development roles. She joined Miller Homes in 2001 as Sales Director for Scotland before…
  • Grainger Announces Appointment Of Helen Gordon As CEO Designate

    Pressat
    30 Jun 2015 | 7:46 am
    Tuesday 30 June, 2015 The Board of Grainger plc is very pleased to announce the appointment of Helen Gordon as CEO designate. As previously announced, Andrew Cunningham, the current CEO of Grainger, will retire from the Company at its next Annual General Meeting in February 2016. It is anticipated that Helen will join the Company on 1 January 2016, providing sufficient time to complete an orderly handover.Helen (56) is a highly experienced, proven and well-regarded real estate business leader, with particular expertise in residential property combined with extensive City knowledge. She is…
  • Pride As 18 Redrow Site Managers Win Awards

    Pressat
    30 Jun 2015 | 7:46 am
    Tuesday 30 June, 2015 A commitment to quality has earned a record number of Redrow site managers top industry awards.Redrow's team of 18 winners are part of an elite group of site managers to receive Pride in the Job 'Quality' Awards from the NHBC (National House Building Council). Around 15,000 site managers undergo the judging process with just 450 winners selected.John Tutte, Redrow's group chief executive, said: "The assessment process for the Pride in the Job Awards is rigorous and the fact that a record number of our site managers have received 'Quality' awards is evidence of the…
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    Latest Thinking

  • Want to Influence Public Policy? Engage on LinkedIn

    szoldak
    29 Jun 2015 | 12:14 pm
    Since its inception, most professionals have utilized LinkedIn as platform for career development, networking, finding that next job, or filling an open position. New data from the National Journal’s Washington In the Information Age Report (WIA Report) reveals that it may be developing a significant new function.   For the first time in the report’s five-year history, LinkedIn outpaced Facebook as the most adopted social platform among Washington D.C. insiders. Granted, this is the same group that called Twitter “pointless babble” and a “passing fad” in the 2009 WIA Report. But…
  • Have They Lost all Sense of Shame?

    ldavis
    25 Jun 2015 | 9:39 am
    In this article published on TheHill.com, I examine the House Select Committee on Benghazi's recent closed door deposition with Sidney Blumenthal.    Read the full article here.
  • Hulu Advertising Options Are Increasing Market Share

    eflior
    23 Jun 2015 | 9:29 am
    In recent weeks, online TV streaming service Hulu has been snatching up shows and giving Netflix a run for its money. It’s an interesting development that could have significant implications for advertisers and the future of TV on the Internet writ large.   It’s not just the price that Hulu is willing to pay for shows that has traditional broadcasters giving the service a serious look. Unlike Netflix, Hulu has engaging advertising opportunities that are the more attractive to clients as more people move from standard cable subscriptions to online viewing alternatives.   And similar to…
  • Yucca Mountain: Harry Reid’s Retirement Demands Shift in Opposition Strategy

    mirion
    18 Jun 2015 | 10:17 am
    Since Senate Minority Leader Harry Reid (D-NV) announced his retirement earlier this year, the issue of a proposed national storage site for nuclear waste and spent nuclear fuel (SNF) at Yucca Mountain, Nevada is back in the news. Senator Reid’s staunch opposition to the project has long been recognized as the biggest hurdle standing in its way. With Reid’s exit and the loss of a key cog in opposition public affairs strategy, there is talk that the project may finally get back on track after nearly 30 years of debate.   And it’s not just Reid’s departure that has Yucca Mountain’s…
  • Hillary Clinton: Then and now

    ldavis
    18 Jun 2015 | 9:23 am
    In this article published on TheHill.com, I explore what was true of Hillary Clinton back in September of 1969 and what remains true of her now.    Read the full article here.
 
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    Spin Sucks

  • Fear of Feedback Needs a New Perspective

    Karen Wilson
    30 Jun 2015 | 9:58 am
    By Karen Wilson Every day when I go online, I meet a virtual smorgasbord of opinions, perspectives, and topics. It’s a feast for my brain and it’s one of the best parts of being online—I love being a part of respectful, intelligent dialogue. Because I’ve worked mostly with small businesses that often have little to no experience using online tools, it’s pretty clear the fear of feedback is very, very common.  It’s a valid fear, though it’s based on extreme—and rare—nightmare stories about troll outbreaks. It takes time and commitment to exploring the Internet to see…
  • Why the E. L. James Twitter Chat Went Horribly Wrong

    Gini Dietrich
    30 Jun 2015 | 3:58 am
    By Gini Dietrich A few years ago, my good friend Abbie Fink suggested I read Fifty Shades of Grey. I remember this because we were in New Orleans for Counselors Academy and everyone was reading it at the same time. When I finished, I announced I needed to bleach my eyeballs; not because of the “erotica,” but because the writing was so bad. So. Bad. We had a good laugh about the book and commiserated on how bad (SO BAD) the writing was. As communicators, we pride ourselves as good—if not great—writers and the writing was particularly offensive. To this day, when anyone asks if…
  • Twists, Turns, and Tweets Amidst Twitter Company Chaos

    Janice Cuban
    29 Jun 2015 | 9:58 am
    By Janice Cuban For those of us on social media, trend watchers, and especially employees and stockholders of Twitter, there is a question mark surrounding the future of the social network. Dick Costolo is out as CEO with a frantic search underway for a new leader. The platform has changed some of its rules within days of the shake-up. Speculation abounds that it will be purchased, rebranded, or trashed altogether (anyone remember Friendfeed?). Despite all of its popularity and buzz, Twitter is not making money and is losing its user base. In the middle of this chaos, however, it’s business…
  • The Pop-up: A Marketing Tactic we Love to Hate

    Laura Petrolino
    29 Jun 2015 | 3:58 am
    By Laura Petrolino The use of website pop-ups is a marketing tactic we communications pros love to hate. Like really hate. The same way Gini Dietrich (and as we have now learned, Rosemary O’Neill) hates broccoli. Or how I hate to touch velvet or be stuck in dimly lit rooms (let there be light people). And we aren’t the only ones. The general public tend to hate when we use pop-ups as a marketing tactic, too. When I was researching keywords for this post, almost all of the Google suggestions were along the lines of “how to block pop-ups,” “blocking…
  • Gin and Topics: Chris Pratt Runs in Heels

    Gini Dietrich
    26 Jun 2015 | 9:58 am
    By Gini Dietrich I have proof the weather in Chicago stinks! Not only has it rained every, single day for at least six years now (not a slight exaggeration!), Susan Silver has provided proof that it’s ridiculously terrible. “Flurries or snow showers possible early.” I know it’s a mistake (and kind of a funny one at that), but that’s how it’s felt all summer. Do you know how many times I’ve been outside on my bike this season? Maybe once a week. Maybe. Normally by this time of year, I have a serious cycling tan going on. I can’t normally wear a…
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    ListFree.org

  • Aladdin Plumbing And Mechanical- New Jersey’s #1 Choice In Plumbing And Heating

    robertbrn
    30 Jun 2015 | 10:46 am
    FOR IMMEDIATE RELEASE Lodi, USA (June 30, 2015) – Plumbing and Heating services in New Jersey have got a new lease of life with the expert services provided by the Aladdin Plumbing. The best part is that the plumbing company has been in operation for the past 50 years and its plumbers have all the solutions for any sort of plumbing requirement. Another fascinating feature is that the emergency plumbers are available within a flash and the customers don’t have to pay extra for availing the emergency services provided by the company. It is pertinent to note that the plumbing company…
  • Bajugamisku Brings In High End Muslim Fashion Wear For The Online Shoppers Of Indonesia

    alexaz91
    30 Jun 2015 | 10:41 am
    FOR IMMEDIATE RELEASE Sidoarjo, Indonesia (June 29, 2015) – Fashionable women are always in need of fancy dresses. However, it often gets difficult for them to identify the right online store, which is going to facilitate them with the right clothing options for their particular fashion line.  In case, you are looking for the dressing options, which would perfectly go with your Muslim fashion trend, then you are certainly going to face the same challenges. This is why; famous Muslim fashion store, BajuGamisku has unveiled its amazing collection in order to be at par with the market…
  • A Vegetarian Eating plan Fat reduction Plan

    Thomas Shaw
    30 Jun 2015 | 10:37 am
    Are you currently in search of a vegetarian diet fat reduction plan to help you shed weight rapid? A vegetarian protein diet regime may possibly be your answer for those who dream of parading about inside a bikini on the beach or displaying off your attractive abs to a loved one particular. If you are an animal lover, or somebody who cares about the atmosphere, a vegetarian diet plan fat loss strategy tends to make most sense for your wellness and can make a heck of a difference for your waistline. visit website to learn more Studies show that vegetarians usually have healthier physique…
  • Having the time of your life

    juanoliv3
    30 Jun 2015 | 10:18 am
    Do you want to be able to go above and beyond in order to get in touch with the best possible vip escort or montrealvip escort? If the answer is yes, then all you have to do is go online, toescortdeesse.com! Why? The answer is due to the fact that this great website belongs to one of the best escort agencies, called Escort Deesse. It can enable you to have the time of your life alongside the most beautiful and provoking women! Escort Deesse is a reputed agency which can offer you professional escort services at affordable prices. This is Montreal’s finest vip escort company which has a…
  • SHIVA ENGINEERING CO PVT LTD Comes Up As A Reliable Supplier Of High Security Perimeter Fences

    robertbrn
    30 Jun 2015 | 10:14 am
    FOR IMMEDIATE RELEASE Kolkata, India (June 30, 2015) – High security perimeter fences are required for different reasons. However, identifying a reliable supplier of these fences was not easy, before the inception of SHIVA ENGINEERING CO PVT LTD. It is a Kolkata based company, which is backed by a team of experienced professionals. Different kinds of high security fences are introduced by this company, as per the market needs, like, Concertina Coil, Razor Wire, Barbed Wire, Concertina Fencing, Wire Mesh etc. Razor wire fencing is the specialty of this company. You can be rest assured…
 
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    B2B PR Blog Blog

  • A Journalist's View of Marketing and PR

    andre@redapplecreative.co.uk
    19 Jun 2015 | 3:24 am
    Gail Downey, Media Director at Onyx PR, provides a journalist's perspective on the difference between Marketing and PR.   
  • What makes a great PR or marketing graduate?

    andre@redapplecreative.co.uk
    29 May 2015 | 4:41 am
    Nick Church, digital marketing executive at leading graduate recruitment agency Give A Grad A Go, shares his top tips for spotting a great PR and marketing graduate.
  • Wanted! Media Relations Specialist

    andre@redapplecreative.co.uk
    31 Mar 2015 | 2:28 am
    TopLine Comms needs a media relations specialist to revolutionise our approach to dealing with the media. Could it be you?
  • Review: The Reputation Playbook

    andre@redapplecreative.co.uk
    26 Feb 2015 | 10:04 am
    B2B PR Blog Editor Heather Baker (@TopLineFounder) reviews one of 2014's must-read business books. 
  • The calendar every Fintech Boomer needs to have

    andre@redapplecreative.co.uk
    13 Jan 2015 | 9:17 am
    Download the 2015 Fintech calendar - your essential guide to the events every Fintech star should be attending in 2015. 
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    bridgebuzz blog

  • 7 Tips: Crisis Management for Startups

    Carinna Gano
    24 Jun 2015 | 7:25 am
    Sometimes, companies launch marketing campaigns with slogans or events that leave consumers baffled. These campaigns prompt the question: what were the marketing teams behind them thinking?
  • Perception Management: An Old Story About an Elephant

    Lucy Siegel
    15 Jun 2015 | 12:58 pm
    Maybe you’ve heard the old story about six blind men who encountered an elephant and each came away with a different impression of what the animal was like after touching different parts of the elephant’s body.  A famous poem about the story was written by John Godfrey Saxe in the 19th century about this parable. It ends,
  • PR Strategies to Consider: Create News When There Is None

    Lucy Siegel
    12 May 2015 | 12:49 pm
    It’s not every day that you launch a new product, acquire another company or sign an important business deal. When an organization has a newsworthy announcement to make, it isn’t so difficult to get media coverage. It’s when there’s no news – nothing of interest to the media – that the going gets tough. 
  • Mastering Media Interviews – 7 Tips from PR Strategists

    Carinna Gano
    2 Apr 2015 | 2:53 pm
    Media interviews can make or break you and your organization.  An effective media interview can bring you in front of a new and larger audience than you’ve ever had before, and allow you to portray yourself and your organization as the experts and authority in your field.  On the flip side, a bungled media interview can harm even the most distinguished, hard-earned reputation. 
  • 7 Tips from PR Strategists: Working in the Crossover between PR + SEO

    Carinna Gano
    10 Mar 2015 | 10:23 am
    Many public relations practitioners ignore search engine optimization (SEO) in their work. Perhaps some don’t know enough about SEO to incorporate it into their work, others don’t think SEO is that important, and yet others feel it’s up to someone else to optimize content for search engines.
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    Maggie Patterson

  • Episode #90: Kira Hug on Overcoming Fear with 30 Pitches in 30 Days

    Maggie Patterson
    30 Jun 2015 | 12:00 am
    Putting yourself out there can be nerve racking and fill you up with fear. That’s why I couldn’t wait to have Kira Hug on the show to share a challenge she set for herself – pitching podcasts – in fact 30 of them in 30 days. She shares how she did it and how it helped her spread her wings. Items Discussed in this Episode: Kira pitched 30 podcasts in 30 days, she explains what really instigated this for her and how the process worked. At some point, you have to stop focusing on your business crushes and start focusing on your own business. Kira shares her biggest hang ups for…
  • Episode #89 – The Fine Art of Referrals

    Maggie Patterson
    26 Jun 2015 | 12:00 am
    Wouldn’t a business where customers just arrived at your website and purchased from you be amazing? That’s exactly what referrals can do for your business as it shortcuts the know-like-trust factor and turns people into clients that much faster. Listen in for the scoop on referrals. Items Discussed in this Episode: Referrals have been a huge part of how I built my business, for the first 8 years of my business, referrals were my main marketing tool. If you’re going to ask for a referral, you need to do work that is referral-worthy. Customer experience is what will fire up your referral…
  • The Big Problem with Your Blog

    Maggie Patterson
    25 Jun 2015 | 12:00 am
    You find yourself staring at a blank Google doc. Time: 12:22 a.m. It’s the night before you need to publish your weekly blog post. You’ve got nothing. And you’re so tired. Things are going to play out one of two ways at this point: 1. You write something to just get this off your list for another week. It’s not your best content, but it’s something. 2. You decide sleep is way more important and you skip another week of blogging. Soon weeks becomes months. Houston, you have a problem with your blogging. Either of these approaches totally misses the point. Why Are You Blogging…
  • Episode #88 – Holly Gillen on Getting in Front of the Camera

    Maggie Patterson
    23 Jun 2015 | 12:00 am
    Video: love it or hate it, it’s so valuable in your business. But the whole idea of getting in front of the camera can be such a hangup for most of us. It’s no wonder – there’s a lot of moving pieces, from scripting to set up to getting your hair tamed. Holly Gillen joins us today to help break it all down and get us comfortable in front of the camera. Items Discussed in this Episode: Holly explains why it’s so important to get over our fear of the camera and use video in our business. 85% of people are more likely to make a purchase once they’ve watched a video of…
  • Episode #87 – The Fortune in Your Follow-Up

    Maggie Patterson
    19 Jun 2015 | 12:00 am
      Do you dream of abundance and fortune, in your business, but it’s as elusive as the magic make six figures while you sleep unicorn? Newsflash, you’re probably sitting on a fortune in your business that you don’t even realize. The fortune my friends, is in your follow-up. Today, we break down some proven ideas on how to provide a top notch customer experience and build your business in the process. Items Discussed in this Episode: Why ‘follow up’ is actually a very feisty topic. When you suck at follow up, you’re leaving money on the table. I break down some ways you can…
 
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    RHetoric

  • An Infographic is Worth a Thousand Media Impressions… and Likely a Lot More

    Jeremy Bartram
    23 Jun 2015 | 1:24 pm
    We’ve spoken about the power of “newsjacking”: inserting our clients’ voices into relevant breaking news cycles, such as the latest technology developments in driverless cars (client: BoldIQ) or the alarming trends in school-based violence (client: Haystax Technology). Newsjacking can be a highly effective method for elevating a company’s profile and demonstrating expertise on a specific [...]
  • Demystifying LinkedIn’s Potential for Your Social Media Strategy – Part 3

    Landen Zumwalt
    16 Jun 2015 | 7:00 am
    In the final part of RH Strategic’s series on LinkedIn, we examine the time and effort needed to successfully leverage LinkedIn as part of your strategic communications plan. Become a LinkedIn Regular and Shake Some Digital Hands Like all forms of social media, LinkedIn requires a strong commitment in order to be successful. Networking and [...]
  • New Employee Spotlight: Five Questions with AE Kevin Eike

    John Raffetto
    10 Jun 2015 | 1:37 pm
    Recently, we sat down with RHockstar Kevin Eike, our newest account executive since May, to learn more about his background and experience prior to joining RH Strategic. *** Tell us a bit about the life of Kevin prior to joining RH Strategic. I graduated from Virginia Tech in 2012 with a degree in Communication Studies/PR. [...]
  • Demystifying LinkedIn’s Potential for Your Social Media Strategy – Part 2

    Landen Zumwalt
    9 Jun 2015 | 1:17 pm
    In the second part of RH Strategic’s series on LinkedIn, we look specifically at the resources provided by LinkedIn and how to best leverage them to gain maximum results. Do More than Dress Up for the Online ‘Networking Gala’ Networking is an integral part of building a brand and reputation in the industry. While some [...]
  • Demystifying LinkedIn’s Potential for Your Social Media Strategy – Part 1

    Landen Zumwalt
    26 May 2015 | 11:57 am
    It’s time to step away from the countless social media webinars for a minute and face reality: professionals already know how to create a LinkedIn profile. They recognize what constitutes an appropriate headshot, and they understand the language to use when describing their experience and goals. So why does it seem like most resources only [...]
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    (W)right On Communications » (W)right On Target Blog

  • Kicking The Shit Out of Option B

    WOC
    22 Jun 2015 | 9:55 am
    By Julie Wright, President What’s your ability to adapt to stress and adversity? How prepared is your team to respond to obstacles or crises? Adversity is a fact of life and of business. Things won’t always go your way. In fact, every once in a while, things will go horribly, irreversibly wrong. Resilience. It has […] The post Kicking The Shit Out of Option B appeared first on (W)right On Communications.
  • Hashtag Flawless: The #CallMeCaitlyn Transformation is PR Gold

    WOC
    17 Jun 2015 | 10:20 am
    By Erica Schlesinger, Communications Strategist By now, Bruce Jenner’s announcement that he has been living more than 60 years of his life as transgender, and his subsequent debut as Caitlyn Jenner, isn’t breaking news. However, Jenner’s transformation is sure to keep the public and media buzzing for months to come, and not because of the most […] The post Hashtag Flawless: The #CallMeCaitlyn Transformation is PR Gold appeared first on (W)right On Communications.
  • Your Competitive Advantage is Being Human

    Chancelor Shay
    12 Jun 2015 | 3:07 pm
    By Chance Shay, Communications Strategist IDSD Recap – Keynote Speaker, Brian Kramer I’ll be honest, I wasn’t familiar with Bryan Kramer before I signed up for Interactive Day San Diego. I did a quick Google search and found out he speaks a lot about social content sharing and is the author of Human To Human […] The post Your Competitive Advantage is Being Human appeared first on (W)right On Communications.
  • Can you pitch in one sentence?

    WOC
    12 Jun 2015 | 9:49 am
    By Chance Shay, Communications Strategist It seems like we PR and marketing pros are always competing for attention: attention from bloggers and journalists, attention from partners and special interest groups, attention from customers. As attention spans dwindle, the opportunity (i.e. time) to communicate effectively to these groups is dwindling as well. Long gone are the […] The post Can you pitch in one sentence? appeared first on (W)right On Communications.
  • Meet the Team: Shae – Hospitality PR Pro

    WOC
    3 Jun 2015 | 3:27 pm
    Since PR is all about relationships, we asked our team a few questions so you can get to know us a little better. We would like to introduce you to our Senior Communications Strategist and hospitality PR pro, Shae Geary. Shae is a seasoned professional with over 17 years experience representing world-class travel and hospitality clients. Formerly PR […] The post Meet the Team: Shae – Hospitality PR Pro appeared first on (W)right On Communications.
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    My Site

  • 8 Tips to Determine Newsworthiness

    Veronica Mikitka Reed
    4 Jun 2015 | 4:47 pm
    Public relations practitioners are constantly looking at information with a reporter’s eye, judging if information and stories we are given are newsworthy or not. Sometimes company representatives are so focused on getting their information out the door that they don’t stop to think if the information is actually newsworthy. For those of us in public relations, determining if something is newsworthy entails deciding if it addresses the reporter’s audience and if it is worth the reporter’s time and effort to gather information, interview and write the piece. In order to determine…
  • Breaking into the PR Industry: What to read, who to connect with, and how to present yourself

    Maven Communications
    29 May 2015 | 7:55 am
    Are you interested in becoming a PR professional? Here are 8 tips on how to break into the PR industry. So, you want to break into the PR industry? The first thing to know is there are many different types of public relations: fashion, healthcare, beauty, entertainment, legal, tech, just to name a few; each one operating in a different way. If you know which branch of PR you want to be in- awesome! If you don’t, that’s okay too, because as with any industry, there are some universal truths that apply across the board. 1) Not a PR major? No Problem. Being successful in PR requires a…
  • 10 Steps to Create a Corporate Crisis Response Plan

    Jessica Sharp
    22 May 2015 | 10:26 am
    Lately it seems a new crisis unfolds every day. Recently we’ve seen CareFirst, Temple University, and Zappos all experience public, yet extremely different crisis events. What we haven’t seen are countless other organizations who have found themselves in the midst of a crisis event, but were prepared for it and able to mitigate the negative onslaught. Through numerous case studies and my own experience we know that the severity of the aftermath has a lot to do with the preparedness of the organization well before a crisis situation. The key here is to focus on the BEFORE. Once a crisis…
  • Dos and Don’ts for Lawyers on Social Media

    Valerie Calderon
    21 May 2015 | 6:48 am
    As a young lawyer you likely already understand the power of social media and like thousands of other legal professionals, you would like to utilize social media sites to expand your professional presence.  However, there is a bit of fear among young attorneys as they lose their anonymity online and proceed through the ethical minefield associated with promoting their work online. Let go of that fear and embrace this new frontier. If you do not, you will only be left behind! Contrary to what you may believe, attorneys are expected to understand and utilize technology, including social media,…
  • Day in the Life of a PR Professional- In GIF Form

    Meghan McGarrigle
    12 May 2015 | 8:05 am
    I first became aware of the PR industry in 2005 when PoweR Girls premiered on MTV. Life looked glamorous hanging out at P.Diddy’s (or was he Puff Daddy then?) White Party and rubbing elbows with celebs all summer. Boy was I in for a surprise when I landed my first Co-op at a PR Agency. Dreams of wearing white in the Hamptons and drinking Cosmos during the work day were quickly replaced with long hours, research and (my favorite memory) a day long search for Vampire costumes for a tv interview- don’t ask. I’d like to dedicate this post to all the people who think PR people…
 
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    Critical Conversations

  • Custodians of Collaboration | #FutureofCreativity

    MSLGROUP Admin
    29 Jun 2015 | 6:22 am
    By Kim Piquet, Executive Strategic Planner, MSLGROUP in Italy Collaboration with audiences can lead to stronger messages, proud influencers and better creativity. Collaboration is everywhere… Jeremy Rifkin, one of the most respected economists of today, has just predicted the end of capitalism as we know it within the next 50 years. It will evolve into a new “sharing economy”. We share rides with strangers we just met online, co-fund projects we are excited about, sleep on foreign couches for free to have a more local experience and share open work spaces with fellow freelancers. On…
  • Brand Publishing: How to Make it Work For You | #MSLMatters

    MSLGROUP Admin
    26 Jun 2015 | 3:35 am
    By Kinda Jackson, Head of Digital and Content, MSLGROUP UK Brand publishing has come of age. Everyone’s talking about it and more and more companies are using it as a clever way to engage with their audiences. Trying to define brand publishing is almost as difficult as answering the question, ‘What is marketing?’ There is no definitive answer as it’s scalable, moveable and constantly evolving; there’s no ‘one size fits all’ solution. But there are some key elements every company can adopt in order to begin their journey on the brand publishing super highway. So,…
  • MSLGROUP’s Work for #LikeAGirl Wins PR Lions Grand Prix

    MSLGROUP Admin
    24 Jun 2015 | 4:32 am
    Breaking news from the Cannes Lions International Festival of Creativity – MSLGROUP’s work for Always #LikeAGirl has been crowned the Grand Prix winner of the PR Lions! #LikeAGirl won Gold in both categories in which it was short listed (Brand Voice and Integrated Marketing Led by PR), and the overall Grand Prix in the PR Lions. This marks only the second time a PR agency has won the PR Lions Grand Prix, and is a huge accomplishment for us and for our industry! And, #LikeAGirl is winning in many other categories as well. In the Direct Lions, #LikeAGirl was awarded a Gold Lion (Fast Moving…
  • Market Disruption | Inside the Driving Forces of Disruptive Innovation

    MSLGROUP Admin
    23 Jun 2015 | 4:26 am
    By Renee Wilson, Chief Client Officer, MSLGROUP While some industries remain ripe for disruption, others have already experienced more than their fair share. The music industry has been repeatedly disrupted over the last few decades: the decline of hard copy sales was then succeeded by more people accessing music via streaming. Apple, having played a key part in changing our music consumption habits, is now itself on the receiving end of innovative disruption from, among others, Chinese smartphone brand Xiaomi. This three year old company is currently valued at $45bn – yes, even more than…
  • Building a House of Disruptive Innovation | #CannesDisrupt

    Critical Conversations
    19 Jun 2015 | 12:04 am
    By Trudi Harris, Chief Communications Officer, MSLGROUP Was there ever a more exciting or challenging time in business than today? The C-suite’s topic-du-jour, disruptive innovation, is leading to thrilling, seismic shifts across the world’s industries and markets. At the same time, it’s sending shivers down the spines of slow-adapting players who cling to models from a by-gone era and live in paralysing fear of being ‘Netflixed’. And it’s not only the client-side riding the disruption wave. As technological change continues apace, creative, media and PR agencies have had to…
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    Zude PR | Glasgow PR | Integrity | Trust | Results | UK

  • You’re Not Alone: Zude’s (#PRstack) Top 4

    Dave Sawyer
    10 Jun 2015 | 4:13 am
    This post was published today on the #PRstack website. It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. A few years ago I felt like a dinosaur. Afraid of the way my industry was changing, I had the digital fear. A few years back I used none of these tools. #PRstack Now I use my huge personal Chrome #PRstack each day. If only I’d known then what I know now: they help me work smarter and less. With a #PRstack you’re not alone. You’re not relearning how to walk over and over again. Here are my…
  • How to Get On in New Communications: Be Nice

    Dave Sawyer
    31 May 2015 | 11:16 pm
    You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. You’re thinking of completely overhauling how you market your company. But need reassurance that it’ll pay off. You are finding it more and more difficult to get your company’s message heard. You are interested in the psychology of life and what motivates people to take actions. You have a belief in…
  • For She’s a Jolly Good Fellow. And So Is He

    Dave Sawyer
    22 May 2015 | 12:34 am
    So, I’ve been going more than a year now. Zude PR, that is. It’s been amazing. I’ve been meaning to say thanks to everyone who’s helped me over the past 12 months. A gratitude blog post if you will. I’ve nicked the idea from Stephen Waddington. But I’ve never gotten round to it. And, to be honest, I probably never will. So – apart from the obvious ones without whom I could never have taken this giant leap for Sawyer-kind – I thought I’d pick one person. Someone who’s had my back. Someone who’s been supportive. Someone…
  • #PRstack the Free Ebook: How to use 40+ New PR tools

    Dave Sawyer
    20 May 2015 | 11:02 pm
    I met #PRstack chief cook and bottle washer, newly-minted Ketchum partner, and Past President Stephen Waddington in October last year. He was speaking at a CIPR event in Glasgow about his 10 pledges to modernise the public relations industry in the UK. Here was a man speaking my language. New PR. It wasn’t always the case. A few years ago, like many senior PR pros, I had the digital fear. But through a combination of sheer hard work and determination, I grasped the digital nettle. New PR Online Tools I grappled with a bewildering array of online tools. Trying and testing…
  • How To Overcome Digital Fear: 10 Top Tips for Senior PRs

    Dave Sawyer
    27 Mar 2015 | 12:16 am
    You’re Not Alone A few years ago I had the fear. Big time. The digital fear. A fear so profound that it struck to the heart of my professional PR self-image. For a good few years, I’d been winging it. Standing King Canute-like on the media relations beach desperately trying to hold back the digital tide. King Canute, advisers, and tide. Sure, I talked a good game and could do the social media basics pretty well. And I was offering as good “social media” advice as most PRs in Scotland at the time. But I knew I didn’t get it. I was advising clients with one arm…
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    PR Coach

  • How to get journalists bashing at your door

    Debbie Leven
    23 Jun 2015 | 4:18 am
    Feeling frustrated because you want more media coverage, to build your credibility, reputation and profile, to generate leads and sales but you’re struggling to get more eyeballs on your business with your publicity efforts? It’s tough – you can do so many different things and the huge choice can feel overwhelming, can’t it?  And, if you’ve taken the time and effort to put together something like a press release just to see it fall flat then that really sucks. I was reviewing a press release yesterday and, I have to say, I thought I might have to stab myself in…
  • How to stalk a journalist

    Debbie Leven
    8 Jun 2015 | 4:43 pm
    One of the common issues that comes up time and again, when I speak to people, is how to find the right media contacts. Actually, finding the right media contacts isn’t that difficult.  Where it usually goes horribly wrong is what very many people do once they’ve got hold of those contacts. All too often the temptation is to send out mass emails that have no personalisation in the hope that something will stick.  I know exactly what I do when I get an email like that.  In fact, I get emails like that a lot – the other day someone was asking if they could do a guest post…
  • Three ideas to pinch to boost your media coverage

    Debbie Leven
    2 Jun 2015 | 2:53 am
    Do you follow the news, follow the websites and publications that are important, and not so important, to your business, I mean really follow them? It’s one of the best things you can do to get inspired about, and boost your own media visibility and coverage.  You get a feel for what journalists want but you also find ideas from other sectors that you can pinch yourself. It’s not all about the websites, programmes and publications that your potential customers will see and hear.  Other outlets and media coverage, completely unrelated, can really help to spark ideas too. Here…
  • Throw your press release in the bin – here’s why

    Debbie Leven
    19 May 2015 | 3:18 am
    “We want to send a press release” – that was the opening line in a conversation I had recently with someone.  My first question was “why?” There’s a huge assumption that if you want to communicate with, and to, the press then the press release is the way to do it.  Wrong.  It might be useful in some instances but don’t make the assumption that it’s the only way to get your messages across. There’s a case for using a press releases but it shouldn’t be the only tool you use or the one you turn to automatically. The chat I had this…
  • My first pitch to a journalist – and why I cried

    Debbie Leven
    11 May 2015 | 3:23 pm
    I’m not going to pretend – the first time I tried to pitch a story to a journalist it was horrible.  I sat looking at the phone for what felt like forever before I summoned up the guts to actually dial the number. Imagine a time before email – yes, this was that time.  And, yes, I’m that old. Imagine a time when press releases were printed off and stuffed into envelopes and when the phone was the only other option for getting through to a journalist. I was in my first job – it was a one year work placement as part of my business degree.  The role was as a…
 
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    #SocialPR Chat via @LisaBuyer

  • Vanity Public Relations: Is The Social Media ‘Like’ Obsession Worth it?

    Lisa Buyer
    19 Jun 2015 | 3:00 pm
    Social Media Likes. In sickness and in health, ‘til death do us part, for business and pleasure: it’s safe to say that we have a semi-psychotic obsession with getting likes on social media. Facebook Page and Post likes, Instagram likes, LinkedIn likes, Pinterest likes — you name it, we want the likes. The Meaning and […] Related posts: Survey Says Social Media is the New Black: Public Relations Vice to Habit +1 This for #PR! Google+ and +1 Pushes Online Public Relations Social Media Profile Picture Worth 1000 Keywords
  • Why Public Relations and SEO Go Together: Tips, Truths, Tools, and Faves

    Lisa Buyer
    10 Jun 2015 | 3:28 pm
    If you want to get the most out of public relations, there’s a thing or two (or 20, really) about SEO to consider. Did you know that search engines are the most trusted source for finding and validating news, according to the 2015 Edelman Trust Barometer? Translated: If your brand’s news isn’t showing up in Google […] Related posts: Tools and Tips to Get Quoted by the Media as an Expert Source How SEO Public Relations Influences Google’s Click Through Rate 10 Ways Public Relations Can Improve Web Sites
  • How To Add Time and Happiness To Your Social Media Life

    Lisa Buyer
    13 May 2015 | 7:51 am
    Having time..the story of my social media life. How about yours? Considering there is a finite number of hours (24 to be exact) available in the day and eight to 10 of those should be dedicated to sleeping, that leaves us 14-16 hours to work, eat and play. Look at those three categories: work, eat […] Related posts: When Search Results are Murder; Balance Social Media, Optimize Life Lisa Buyer on ClickZ: Better PR, Search Results, and Happiness Using Social Media Social PR Chat with @MartyWeintraub: Business, Blogs, Books and Life
  • SEO Writing Secrets for Social Media: The Bruce Clay Way

    Lisa Buyer
    6 May 2015 | 5:31 am
    We recently sat down for an awesome Q&A session on SEO Writing (search engine optimization)  and SMO (social media optimization) writing with the team behind the SEO powerhouse company Bruce Clay, Inc. Virginia, Kristi, and Mindy are all super savvy when it comes to the latest and greatest tips and trends for SEO writing and […] Related posts: [5 Star Book Review] Content Marketing Strategies for Professionals by Bruce Clay, Murray Newlands with 13 Digital Experts #SES Chicago Spin, Search and Social: Lisa Buyer’s #PR + Optimized Writing Workshop SEM Synergy Podcast: Lisa…
  • Social Media Stress: I Have a Mobile App for That

    Lisa Buyer
    21 Apr 2015 | 3:19 pm
    If you’re in the social media biz, chances are you suffer from social media stress and nomophobia. Say what? It’s the fear of being without your mobile phone. Even Google sees the seriousness of this lifestyle condition giving website owners a mobile-”friendly” ultimatum. For me, my iPhone is more than an addiction. It’s how I […] Related posts: Mobile PR Audit Tips: 4 Examples of How Mobile Impacts Your Brand Instagram for #PR: Mobile Photography Tips Tell a News Story Mobile #PR Etiquette: Put Your Phone Down #PYPD (Video)
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