PR

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  • Contentious FedEx fight is a PR albatross

    Ronn Torossian 5W Public Relations CEO Blog
    Ronn Torossian
    20 Oct 2014 | 9:32 am
    FedEx is headed to court and they may win their case. However, Ronn Torossian believes that, in the court of public opinion, a win might be worse than a loss. When it comes down to it, most people don’t quibble about their shipping preference. For the average consumer, the difference [...] The post Contentious FedEx fight is a PR albatross appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • Top 10 Event Marketing PR Mistakes and Fixes

    wiredPRworkswiredPRworks
    Barbara Rozgonyi
    14 Oct 2014 | 7:36 am
    You set the strategy. You plan the logistics. You map out event marketing. But, wait where’s the PR? Event PR can attract attention, fill seats, add dimension, connect communities, AND spread news.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • PR Insider: 5 Tips for Giving a Great Interview

    PR News
    Melissa Baratta
    20 Oct 2014 | 7:36 am
    There is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.  | MORE »The post PR Insider: 5 Tips for Giving a Great Interview appeared first on PR News.
  • Should your C-suite tweet? Maybe!

    A PR Guy's Musings - Stuart Bruce
    Stuart Bruce
    30 Sep 2014 | 8:41 am
    ‘Should the C-suite tweet?’ was the question at the recent CIPR Corporate and Finance’s group seminar. The unequivocal answer from the panel of experts was maybe! The expert PR panel was made up of: Stuart Jackson, former director, CEO Office, EE, now CEO and founder of UP communications Jon Sellors, RSA Group, UK head of media relations Oliver Smith, technology, media and telecoms reporter, City AM Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life There’s a good reason why the panel agreed that the answer was…
  • What does it take to be a Disruptive PR Practitioner?

    Vikypedia.in
    Vikram Kharvi
    14 Oct 2014 | 4:20 am
    Is your answer Super Intelligence? But I have seen in my entire career that people who I have come across as very intelligent have not achieved much in their lives. Probably they spend a lot of time convincing people about their intelligence rather than implementing their knowledge in something productive. So don’t you think intelligence... Read More ›
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    Brian Solis

  • The Future of Business Starts with Us

    Brian Solis
    20 Oct 2014 | 7:55 am
    I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business. We all talk of change but very few of us start with changing the very things that will help us more effectively compete for the future. It’s changing or it should change… What we see (perspective and vision) What we create (product) What we do (work) Why we do it (purpose) How we do it (process) Who we do it with (people) How we define success (objectives and metrics) What we do next (planning and…
  • Pivot: The Emergence of Digital Compels Businesses to Transform

    Guest Author
    13 Oct 2014 | 2:27 pm
    Guest post by Mike Edelhart, co-producer and CEO of The Pivot Conference (@pivotcon) Historic shifts in business fundamentals don’t occur smoothly; rather they happen in sudden, sharp shifts which open unexpected chasms companies must traverse or plunge. Today, the deep change in human behavior brought about by the emergence of social media marks the latest such shift, perhaps the most dramatic since the Industrial Revolution. Gone are the traditional success factors of operational efficiency and price advantage being uprooted by the conversational, consumer-centric nature of the emerging…
  • Pivot: The Total Digital Experience

    Brian Solis
    7 Oct 2014 | 12:53 pm
    The Pivot Conference in NYC in October is unique among events in that, each year, it shifts  focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations.  To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart. For four years in a row, we’ve put our heads together to develop a story arc that covers the hottest, emergent trends, presented by the industry’s most engaging experts over the span of two days. They bring to life my work in digital transformation and the digital…
  • A Manifesto for Building Relationships in the Digital Era

    Brian Solis
    2 Oct 2014 | 11:12 am
    Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What’s the Future of Business). The engagement around Hugh’s work eventually spilled over from print to online with readers sharing their favorite Hugh cartoons via Tweets, Instagrams, Vines, Pinterest, et al. We were inspired to revisit our initial collaboration in a dedicated online series that told the…
  • Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context

    Brian Solis
    30 Sep 2014 | 2:05 pm
    Early on, I was one of the first analysts to explore the dynamics of the interest graph versus the social graph in social networks. Think Twitter vs. Facebook. I learned right away that interest graphs tend to share connections based on topics rather than relationships. I also found that every person possesses a series of 6-10 interest graphs that together form a social graph.  Google refers to these groupings as “Circles.” The notion of manually organizing people by interests though proved daunting and unnecessary.  It happens naturally and rather than leave it to humans for…
 
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    PR News

  • 4 Ways to Write and Manage Your PR Content With Google in Mind

    Steve Goldstein
    21 Oct 2014 | 12:03 pm
    Only if you create content with Google's search algorithm in mind as the first processor of your content can you reach human beings on the other side of your screen. | MORE »The post 4 Ways to Write and Manage Your PR Content With Google in Mind appeared first on PR News.
  • Twitter’s ‘Fabric’ to Offer Olive Branch to Developers—and PR Lesson for Communicators

    Matthew Schwartz
    21 Oct 2014 | 9:15 am
    By offering a new suite of tools that should make things easier for developers, Twitter is ripping a page out of PR 101: building relationships and cultivating goodwill with partners who can help to boost the brand and put more fannies in the seats. | MORE »The post Twitter’s ‘Fabric’ to Offer Olive Branch to Developers—and PR Lesson for Communicators appeared first on PR News.
  • Sesame Street Using Technology to Boost Literacy

    Matthew Schwartz
    20 Oct 2014 | 9:03 am
    This was inevitable, or long overdue depending on whom you ask: Sesame Workshop, the nonprofit producer of “Sesame Street,” and the children’s speech recognition company ToyTalk are joining forces to explore how to use conversational technology to teach preschool literacy. | MORE »The post Sesame Street Using Technology to Boost Literacy appeared first on PR News.
  • Tumblr Extends TV’s Reach Beyond the Tube

    Brian Greene
    20 Oct 2014 | 8:43 am
    For marketers who work with TV—especially those pining over Tumblr's millennial-dominated audience—a Tumblr collaboration can deliver a different, lasting way of extending a show beyond it's standard runtime. | MORE »The post Tumblr Extends TV’s Reach Beyond the Tube appeared first on PR News.
  • PR Insider: 5 Tips for Giving a Great Interview

    Melissa Baratta
    20 Oct 2014 | 7:36 am
    There is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.  | MORE »The post PR Insider: 5 Tips for Giving a Great Interview appeared first on PR News.
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    PR News

  • 4 Ways to Write and Manage Your PR Content With Google in Mind

    Steve Goldstein
    21 Oct 2014 | 12:03 pm
    Only if you create content with Google's search algorithm in mind as the first processor of your content can you reach human beings on the other side of your screen. | MORE »The post 4 Ways to Write and Manage Your PR Content With Google in Mind appeared first on PR News.
  • Twitter’s ‘Fabric’ to Offer Olive Branch to Developers—and PR Lesson for Communicators

    Matthew Schwartz
    21 Oct 2014 | 9:15 am
    By offering a new suite of tools that should make things easier for developers, Twitter is ripping a page out of PR 101: building relationships and cultivating goodwill with partners who can help to boost the brand and put more fannies in the seats. | MORE »The post Twitter’s ‘Fabric’ to Offer Olive Branch to Developers—and PR Lesson for Communicators appeared first on PR News.
  • Sesame Street Using Technology to Boost Literacy

    Matthew Schwartz
    20 Oct 2014 | 9:03 am
    This was inevitable, or long overdue depending on whom you ask: Sesame Workshop, the nonprofit producer of “Sesame Street,” and the children’s speech recognition company ToyTalk are joining forces to explore how to use conversational technology to teach preschool literacy. | MORE »The post Sesame Street Using Technology to Boost Literacy appeared first on PR News.
  • Tumblr Extends TV’s Reach Beyond the Tube

    Brian Greene
    20 Oct 2014 | 8:43 am
    For marketers who work with TV—especially those pining over Tumblr's millennial-dominated audience—a Tumblr collaboration can deliver a different, lasting way of extending a show beyond it's standard runtime. | MORE »The post Tumblr Extends TV’s Reach Beyond the Tube appeared first on PR News.
  • PR Insider: 5 Tips for Giving a Great Interview

    Melissa Baratta
    20 Oct 2014 | 7:36 am
    There is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.  | MORE »The post PR Insider: 5 Tips for Giving a Great Interview appeared first on PR News.
 
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    social@ogilvy

  • Social Matters 2014: Highlights from Day 1

    360 Digital Influence Administrator
    15 Oct 2014 | 1:52 pm
    This post was written by Candace Ngok, Regional Digital Strategist in Hong Kong. #HongKong trending on the global stage seems to be a frequent occurrence as of late – and you might’ve noticed a new topic burst onto the scene since yesterday, #SocialMatters. As the 3rd annual Social Matters kicked off yesterday, one of the biggest questions of content creation was tackled head on in our Day 1 sessions. Our global Managing Director Thomas Crampton, began by asking each of the guests for a rant: Reha Alev (Content Factory & Digital Communications Manager of Ford) called brand newsrooms…
  • SMW Presentation Recap: Engaging Influencers & Developing A Successful Online Earned Media Program

    360 Digital Influence Administrator
    14 Oct 2014 | 2:29 pm
    Earned media is a term typically associated with traditional public relations professionals attempting to place client news in major news outlets. However, social media practitioners are taking the tried and true practice of media relations and giving it an online spin using influencers. Partnering with influencers can be a valuable and important piece of a brand’s social media activity. They can tell compelling stories about your company or steer prospective customers and brand advocates to your services. social@Ogilvy’s Liz Caradonna recently spoke with Eric Huertas from CDW…
  • Social Digest – How much would you pay for a full stop?

    Bizhan Govindji
    14 Oct 2014 | 8:09 am
    Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. Guess what? This week actually marks 2 years since I started Social Digest. I’m SUPER chuffed that it’s read by so many of you fabulous people around the world, so as a thank you, here’s a little video to let you ‘behind the curtain’ of Social Digest. If you’re interested, give it a watch. If not, scroll on for your usual dose of social media goodness. Enjoy! 3 THINGS YOU NEED TO KNOW For about a week, all I heard was “Do you know anyone…
  • Highlights from Social Media Week Los Angeles

    Jennifer Chapski
    6 Oct 2014 | 2:43 pm
    From stop motion tutorials to social strategy panels to Vine competitions, Social Media Week Los Angeles explored emerging social media trends from a variety of angles. However, I couldn’t help but notice that every #SMWLA event I attended addressed a unifying theme: How do brands use social media not just to communicate with consumers, but to form personal, authentic connections with them? It certainly isn’t a new question, nor is it specific to social media. But whether it was Microsoft sharing its rules of social disruption or theAudience presenting insights on why we “like,”…
  • Social Matters – 2014

    Rachel Gold
    3 Oct 2014 | 2:40 pm
    Do you know the secrets to success for content creators? Do you know why Social Matters? Have you ever wanted to see our Global Managing Director, Thomas Crampton, jump in the pool? If you answered yes to any of those questions, then you’ll be happy to know Social Matters is back! Thomas Crampton, and Regional Director of Global Brand Management at Ogilvy and Mather, Fergus Hay, will be sharing their social secrets in Hong Kong October 14-15. Join us and hear from several creative including Zach King, globally renowned Vine creator and Brian Buckner, Emmy Award winning Writer and…
 
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    Retail & Franchise

  • RETAIL FINANCIAL MANAGEMENT(Part 4)

    Caryna Christijanty
    28 Sep 2014 | 9:33 pm
    4. Analysis and Control of Capital Stock The development of the economy in a country requires the presence of a large capital. Not just the human resource capital and nature, but also the capital of the Fund which is not a little. The Government will try to raise funds from the public, both domestic and community of communities abroad. One way gather funds that can be done is to encourage investment. The Government will try to attract people’s interest for investing with profitable results. The economy of a country is often judged based on investment activity happens. When high levels…
  • RETAIL FINANCIAL MANAGEMENT(Part 3)

    Caryna Christijanty
    28 Sep 2014 | 8:57 pm
    3. analysis and cost control Economy development at the moment is developing along with the development in other fields. The economic development has the meaning of processing potential economic power into real economic strength through capital investment, technology and development capability through the addition of Association and management. Thus the cooperation from all walks of life are expected to be able to cultivate potential economic power is available. In a larger sense the company is an organization consisting of parts which are interconnected and work together for some purpose or…
  • RETAIL FINANCIAL MANAGEMENT(Part 2)

    Caryna Christijanty
    28 Sep 2014 | 6:20 pm
    3. Analysis and Cost Control Indonesia’s economy development at the moment is developing along with the development in other fields. The economic development has the meaning to take care potential economic power into real economic strength through capital investment, technology and development capability through the addition of Association and management. Thus the cooperation from all walks of life are expected to be able to cultivate potential economic power is available. In a larger sense the company is an organization consisting of parts which are interconnected and work together for…
  • RETAIL FINANCIAL MANAGEMENT (Part 1)

    Caryna Christijanty
    28 Sep 2014 | 6:14 pm
    1. financial planning and controlling Financial planning and controlling involving projection-projection based on standards and the development of feedback and the process of adjustment to correct the work achievement. Financial planning includes sales, profits and assets based on the production and marketing of strategic alternatives for how to determine the needs of their funding then. Financial planning is the process of: Analyze the funding and investment options open to the company. Projecting the future consequences of current decisions, in order to avoid things that are unpredictable…
  • Steps to Start A Retail Business

    Caryna Christijanty
    28 Sep 2014 | 4:21 pm
    Start A Retail Business Start a business for most people is not an easy thing. Classic stuff, a lot of consideration there here so often make people help starting a business. Starting a business is not necessarily being one of the sources of fear for everyone. To remove the fear in starting a business, someone could make preparation a mature business so that it can get through it with optimism. One seminar on Gerald Abraham one of the business adviser at a law firm, also the owner and Director of a financial consultant in 2006, contains about being successful with understand important aspects…
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    A PR Guy's Musings - Stuart Bruce

  • Should your C-suite tweet? Maybe!

    Stuart Bruce
    30 Sep 2014 | 8:41 am
    ‘Should the C-suite tweet?’ was the question at the recent CIPR Corporate and Finance’s group seminar. The unequivocal answer from the panel of experts was maybe! The expert PR panel was made up of: Stuart Jackson, former director, CEO Office, EE, now CEO and founder of UP communications Jon Sellors, RSA Group, UK head of media relations Oliver Smith, technology, media and telecoms reporter, City AM Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life There’s a good reason why the panel agreed that the answer was…
  • The economics of reputation toolkit

    Stuart Bruce
    31 Jul 2014 | 4:59 am
    Tony Langham, CEO Lansons, Vice Chair PRCA Council The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and academics and was led by Tony Langham of Lansons Communications. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation? Why has reputation become a critical issue? How is reputation created? How does reputation create value? How can reputation be measured? Sited on the PRCA’s newly-relaunched Insight webpages, the…
  • Blogging is dead: just 36% of internet users write blogs

    Stuart Bruce
    16 Jul 2014 | 11:01 am
    Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. According to GWI that’s 545 million people across the 32 countries that GWI researched. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). Other popular topics are ‘my personal life’, travel/places, food/restaurants/cooking, work life/job, online services/applications, environmental issues and personal health…
  • PR and social media set for continued growth

    Stuart Bruce
    15 Jul 2014 | 4:19 am
    Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. The FT says: “The social media result is particularly striking given that some companies have had high-profile failures in this area. For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its…
  • Social media is easier than PR

    Stuart Bruce
    24 Jun 2014 | 9:04 am
    Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR. It had some people nodding in vociferous agreement and others shaking their heads and tweeting in dismay. I stand by the remark and find it remarkable that anyone would dispute it.
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    CustomScoop's Media Bullseye

  • Media Bullseye Roundtable 2014.18 with Guest Co-Host Mark Story

    Chip Griffin
    22 Oct 2014 | 4:49 am
    In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, co-hosts and we discuss: — How to effectively benchmark performance using web analytics. — How to determine the ROI of PR (and what to do when a client asks you to do the impossible). — How to use Twitter to communicate during a crisis. http://blog.customscoop.com/wp-content/uploads/2014/10/mbr-2014-18.mp3 Get this podcast: Download the MP3 file (27.9Mb, 29:03) Read the transcript Get the show on iTunes Subscribe to FIR’s Media Bullseye Roundtable RSS…
  • 59 Communications and Public Relations Jobs Available Now

    Chip Griffin
    21 Oct 2014 | 3:50 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to my free Sunday night email. Academia/Government Director of Outreach & Marketing, Career Center, American University, Washington, DC Admin & Projects Assistant, Politics, Economics & Communication Group, British Embassy, Washington, DC – apply by Oct. 26 Communications Manager with Center…
  • Chats with Chip #3: Matt Cookson of Cookson Strategies

    Chip Griffin
    16 Oct 2014 | 3:53 am
    In this episode of Chats with Chip, Matt Cookson of Cookson Strategies joins me to discuss founding his own public relations firm and the work he does in the high-tech and education spaces, in particular. Matt is a man of many talents, and therefore, many titles. In addition to being President and Founder of Cookson Strategies, he is also the Executive Director of the New Hampshire High Tech Council, and Chief Communications and Marketing Officer for Antioch University. In his free time, he is a member of the board of directors of Stay Work Play New Hampshire, which he helped to found.
  • Media Bullseye Roundtable 2014.17 with Guest Co-Hosts Jen Phillips and Doug Haslam

    Chip Griffin
    14 Oct 2014 | 2:41 pm
    While I attended the PRSA International Conference in Washington, DC this week, Jen Phillips of 4L Strategies graciously recorded the Roundtable with Doug Haslam of Stone Temple Consulting. They covered three topics: — Harassment of women in technology, with specific reference to Kathy Sierra and Brianna Wu. — Tips for PR pros using LinkedIn. — Ebola and handling communications in a panic situation. http://blog.customscoop.com/wp-content/uploads/2014/10/mbr-2014-17.mp3 Get this podcast: Download the MP3 file (30Mb, 31:15) Read the transcript Get the show on iTunes Subscribe…
  • 14 Posts About Life in a Public Relations Agency

    Chip Griffin
    14 Oct 2014 | 3:00 am
    I often get asked by people what it’s like to work in a public relations agency. I’m fortunate in that I have had a chance to gain experience in the agency world as a junior account executive, a senior executive, as a solo practitioner, and as founder of my own agency. Of course, others have perspectives on the agency life experience. So we’ve compiled a list of some good posts about working in a PR agency that may be of interest to you, whether you’re a student seeking your first experience in PR or a mid-career professional considering a switch to the agency side.
 
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    Social Media PR Blog Feed

  • EndGame PR Helps Launch New Behavior Analysis Website

    Steve Mullen
    17 Oct 2014 | 6:51 am
    EndGame PR is happy to announce the completion and launch of an all new website for the Virginia Association for Behavior Analysis (VABA). The organization’s mission is to promote and support the practice, research and dissemination of behavior analysis throughout the Commonwealth of Virginia. Until recently, however, its website was not up to snuff. EndGame PR built a dynamic new home on the web for VABA, which includes a member’s only section, a membership management module, the ability to collect dues from members, a jobs page, a rotating banner on the front page, a news blog…
  • Foursquare Launches Swarm, and Kills the Fun of Checking In

    Steve Mullen
    22 May 2014 | 7:07 am
    Foursquare and the all new Swarm All good things must come to an end.  We’ve slowly seen Facebook become less fun, Twitter is too crowded to keep straight, and Google+ … well, it was never all that good to begin with.  The latest example of good things coming to an end is the changes that have come to Foursquare. Foursquare was launched in 2009 as a way to tell your friends where you are.  Not only could you see where the best party or happening bar was located, you could also compete with your friends for points and mayorships.  For each check-in, you received a number of…
  • Is News Release Distribution for SEO Dead?

    Steve Mullen
    26 Sep 2013 | 9:09 am
    The days of pseudo-news releases that are purely SEO tools are dead and should be buried. The public relations and SEO PR worlds are still reeling a bit after the big changes that came in Google’s latest algorithm update, dubbed Penguin 2.0.   Simply put, they have changed the role of the news release, or at least altered it once again. For years, many (including myself) have advocated the use of news release distribution as a search engine optimization (SEO) tool.  The strategy was that by embedding links and sending releases out via distribution networks like PRWeb,…
  • 5 Ways to Engage And Grow Your Facebook Audience

    Steve Mullen
    1 Aug 2013 | 8:48 am
    If you manage a Facebook Page for your business or organization, you’ve surely noticed that not all of the people who “liked” your page see every update.  Even taking away the fact that not everyone is on Facebook on any given day when you post, the amount of people who have your update show up in their news feed can be as low as one percent of your total fan base or even less.  You can thank Facebook’s drive for more advertisers for that.  What can help boost that number, however, is engagement.  It’s a fact that if more people “like” or comment…
  • Why Do Facebook Ads Bother People?

    Steve Mullen
    28 May 2013 | 8:31 am
    Why do people worry about Facebook advertising? Currently, there are two types of Facebook ads.  One is a small ad that promotes a Facebook page or possibly a regular non-Facebook website.  These can be found on the right side of your news feed.  The second type of ad is a promoted post.  This appears in your actual feed and looks like a regular news feed item from one of your friends or “liked” pages, but is labeled as advertising. Every time Facebook rolls out an update, people clamber to discuss whether advertising will become more “invasive” into the…
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    Online Public Relations Thoughts

  • Succession Planning

    Jim Horton
    22 Oct 2014 | 5:31 am
    This is the reason why every organization should have a succession plan in place for its CEO and other top executives.  It is also the reason why the PR department should have a crisis plan that envisions the loss of the CEO.  Death at the hands of an allegedly drunk snowplow driver is unusual and might be a first but mortality itself is not unheard off, especially through disease.  This is another reason why CEOs should not be put on pedestals and worshiped by their organizations as Steve Jobs was, for example. The chief executive is the visible leader of an…
  • Change And Inertia

    Jim Horton
    21 Oct 2014 | 5:02 am
    Chief Marketing Officers are complaining that they are supposed to measure everything in marketing but they don't have tools or authority to do it.  It seems company executives want measurement but they aren't willing to change behaviors to get it.  Welcome to cultural inertia.  Public relations practitioners are intimately familiar with bone-deep reluctance to adapt to shifting environments.  Too many of us are dismissed as press release factories, incapable of advising managers on larger issues.  An organization's leadership might not have gotten counsel…
  • Celebrity Comes -- And Goes

    Jim Horton
    20 Oct 2014 | 6:45 am
    In the news this morning a story about President Obama on the stump in Maryland before an audience that was decreasing as he spoke.  There may have been many reasons for people leaving, but Obama must be aware that there was a time not long ago when voters would queue to hear him and would cheer until hoarse.  The lesson here is that if one depends on celebrity to make his way, he should be ready for the day when the public's attention wanders to something else.  Only a few performers have mastered the art of renewing themselves constantly in order to stay in the public eye.
  • The Peril Of A Poor Reputation

    Jim Horton
    17 Oct 2014 | 4:45 am
    Comcast, the cable TV company, is learning the fallout of a poor reputation.  The city council of Worcester, MA not only said no, but "Hell no!" to Comcast's petition to serve the town of 180,000.  This isn't going to hurt Comcast's bottom line, but it must sting to have verbal brickbats thrown at company representatives.  Were I an employee of Comcast, I would urge management to mollify the Council and to implement good service to the town. Having been a Comcast subscriber for a number of years, I didn't have much to complain about, but my family did.  Outages were…
  • PR Disaster

    Jim Horton
    16 Oct 2014 | 5:52 am
    The Center for Disease Control has a PR disaster on its hands after a second Dallas hospital worker came down with Ebola.  The CDC had projected control of the situation, which proved illusory.  Now it says it will station one of its officials at any hospital in the US caring for Ebola patients.  It probably should have done that at the beginning of the situation.  It is unclear how nursing staff and other workers are contracting the disease.  All we know is where.  The CDC needs to examine hospital procedures and their implementation minutely to determine how…
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    wiredPRworkswiredPRworks

  • Top 10 Event Marketing PR Mistakes and Fixes

    Barbara Rozgonyi
    14 Oct 2014 | 7:36 am
    You set the strategy. You plan the logistics. You map out event marketing. But, wait where’s the PR? Event PR can attract attention, fill seats, add dimension, connect communities, AND spread news.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Panoramic PR Goes to IMEX

    Barbara Rozgonyi
    13 Oct 2014 | 6:48 am
    Today is the kickoff for the IMEX conference. As a first-time attendee, I’m looking forward to experiencing the show as a newcomer and I’m also looking forward to speaking about Panoramic... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • IMEX America Networking Tips: Connecting with #IMEX14 Events

    Barbara Rozgonyi
    10 Oct 2014 | 6:49 am
      With over 10,000 attendees, three days of programming, Smart Monday, appointments, meetings and events, is networking at IMEX overwhelming or is IMEX a can’t miss networking event? Take a look... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Must Have Marketing Tools for Corporate Meeting Planner Pros

    Barbara Rozgonyi
    6 Oct 2014 | 7:53 am
    Thanks to NAMIC for the opportunity to present this program at its Communications and Marketing Workshop in St. Louis – and for taking my back to my corporate roots. When I left the corporate... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Growing Number of Social Media Users Saying Hello to Ello

    Barbara Rozgonyi
    3 Oct 2014 | 2:57 pm
    Another social media network? Yes, this one’s called Ello. So far the reviews are mixed, some saying goodbye before getting to know ello. Thanks to Gary Zidek of WDCB radio for asking me for my... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Holtz Communications + Technology | Blog

  • The Hobson & Holtz Report - Podcast #778: October 20, 2014

    shel@holtz.com
    20 Oct 2014 | 2:38 am
    Intro: Shel’s in Copenhagen, Neville just got back from Sweden, so this show is a ‘compilation episode’; coming this week - podcast with Syracuse University  London campus students; Quick News: McDonald’s hires former MythBusters host to address food issues, BBC launches WhatsApp service in West Africa to help people be better informed about Ebola, marketers flee from YouTube in favour of videos on Facebook, internet trolls in the UK face up to two years in jail under new laws; Ragan promo; News That Fits: Introducing ‘digital naturals,’ replacing…
  • Friday Wrap #123: Google link removal report, CTRs wrong for mobile, young affluents like native ads

    shel@holtz.com
    17 Oct 2014 | 8:41 am
    Flickr photo by Duncan HolmesWelcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow. News Google provides details on “right to be forgotten” requests—Google has received requests to remove half a million links under the European “right to be forgotten” ruling. To date, Google has complied with nearly 42% of those requests. Most of…
  • The Hobson & Holtz Report - Podcast #777: October 13, 2014

    shel@holtz.com
    13 Oct 2014 | 8:24 am
    Shel was in New York to record this episode, now in Warsaw, Poland, with Copenhagen, Denmark, his next stop next week; FIR dinner planned for Wed Oct 29 when Shel’s in London that week; Neville recorded a podcast with Barb Gibson’s class of Millennials at Syracuse University London campus, coming soon; Quick News: Online social media usage at its highest when business activity is at its lowest says new research, study says teens are abandoning Facebook (again), comedy club in Spain charges per laugh with facial recognition technology, SnapChat breach shouldn’t deter…
  • Friday Wrap #122: Dove tries Snapchat, the PC lives, Reddit ends remote work, and more

    shel@holtz.com
    10 Oct 2014 | 5:14 am
    Flickr image courtesy of Tim GreenWelcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow. News Privacy advocates will hate Sensiya—A new tool, Sensiya, will tap smartphone sensors to let marketers know whether the user is walking, running, or sitting down, enabling the delivery of just the right kind of message. In addition, according to the company’s…
  • FIR Interview: Roger Bolton and Matt Gonring on Authentic Advocacy

    shel@holtz.com
    7 Oct 2014 | 7:47 am
    Gauging the latest developments in stakeholder engagement theory and practice - and understanding their implications for those leading, managing and advising the communications function - is a primary goal of Authentic Advocacy, the latest research report from the Arthur W. Page Society. Authentic Advocacy offers an in-depth look at how stakeholder engagement strategies are evolving and how Chief Communication Officers can best undertake them within their enterprise. It includes compelling findings about the nature of stakeholder engagement in today’s environment, learned through…
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    Denver PR Blog

  • GBSM Adds Woolcott as Senior Associate

    Jeremy Story
    21 Oct 2014 | 11:51 am
    GBSM has hired communications and dispute resolution specialist Angela Jo Woolcott as a Senior Associate. Woolcott brings more than 15 years of communications experience, and she couples expertise in public involvement, dispute resolution and consensus building with extensive experience in marketing and brand management. Prior to joining GBSM, Woolcott worked for CDR Associates providing expertise in facilitation and mediation; developing and delivering customized trainings; designing problem solving processes; and public involvement and outreach efforts.
  • Denver PR Jobs

    Jeremy Story
    21 Oct 2014 | 11:35 am
    Among those hiring this week are ARCADIS, Barnhart Communications (intern), Communications Strategy Group, Denver Public Schools, Development Counsellors International, Downtown Denver Partnership Inc., Janus Capital Group Inc., PCL Construction, Rocky Mountain Lions Eye Bank, Telligen and White Wave Foods.
  • Denver Public Schools Hires Clevelander as CCO

    Jeremy Story
    14 Oct 2014 | 3:22 pm
    Denver Public Schools has named Maureen Harper Chief Communications Officer. Harper has spent the past nine years serving as the Chief of Communications for the City of Cleveland.
  • 28 Colorado Companies on Outside Magazines’ 100 Best Places to Work

    Jeremy Story
    2 Oct 2014 | 7:07 pm
    Colorado had a record 28 companies make the Outside Magazine list of the Top 100 Best Places to Work, including my colleagues at GroundFloor Media who made the list at No. 4. The full list of Colorado communications/marketing/digital services providers is: 4. GroundFloor Media 18. TDA_Boulder 40. Sterling-Rice Group 48. Bluetent 55. Slice of Lime 80. Development Counsellors International 95. Backbone Media
  • Somewhere, Kirk Montgomery is Seething

    Jeremy Story
    1 Oct 2014 | 8:55 am
    KWGN infotainment reporter Chris Parente has trouble keeping his movies straight.
 
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    Shonali Burke Consulting, Inc.

  • Whither WUL?

    Shonali Burke
    1 Oct 2014 | 3:07 pm
    Zomigawd! Where did WUL go?! I’m really, really sorry. I truly didn’t mean to simply blank on you and disappear. The thing is, we’re working on a new look and feel for WUL, as well as incorporating it into my business site (yes, I decided I needed to drink my own coconut water). So we’ve been working on that, and it’s going so well (really, we keep making it better and better), that it’s taking a little more time than we thought it would. I can’t give you an exact date, but it will be soon… and you will have WUL back. I promise. So please…
  • #IceBucketChallenge: Yea or Nay?

    Shonali Burke
    22 Aug 2014 | 5:00 am
    I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon. Image: slgckgc via Flickr, CC 2.0 1. ALS Ice Bucket Challenge: Who really benefits? Why: Is the challenge merely “slacktivism” that makes us feel good, or can it really make a difference?
  • #measurePR Recap: Chatting with Heidi Sullivan

    Shonali Burke
    20 Aug 2014 | 5:00 am
    Disclosure: Heidi Sullivan, this month’s featured guest, works for SBC’s client Cision. However, I’m proud to have called her “friend” long before that. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights. Here’s some of what we talked about: On the biggest changes she’s seen in PR thus far: A2:#1: End of news as an event: News is now real-time, customized to us. How do PR people get their content out? (hint:…
  • Monday Roundup: Attitude

    Shonali Burke
    18 Aug 2014 | 5:00 am
    Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude. Image: aussiegall via Flickr, CC 2.0 1. The Collaborative Economy is for Business to Business Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Jeremiah Owyang discusses how businesses are…
  • Happy Birthday, India

    Shonali Burke
    15 Aug 2014 | 5:25 am
    It’s been a tough week. Not just for me, for all of us. And with so much sadness, and tragedy, and violence in the world today, I really don’t have it in me to pontificate about PR right now. However, it also happens to be Indian Independence Day. Which means, despite all the horrors in the world, there is something to celebrate. This video is a few years old, but gosh, it should put a smile on your face… even if you’re not Indian, even if you don’t know the Indian national anthem. Yes, she goes off-key once or twice, but she’s four (ok, was four). So:…
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • PR Links of the Day

    21 Oct 2014 | 1:13 pm
    Crisis How to survive a scandal (Mother Jones)  Media Ten noteworthy moments in US investigative journalism(Brookings)  PR 101 Why you must be unfaithful in... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Blog: PR Business Needs More Balls

    21 Oct 2014 | 11:28 am
    The PR business needs more balls, said Golin CEO Fred Cook today in summing up his presentation at a Communications Week session presented by PRSA Tri-State at the Yale Club in New York. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Ex-Congressman Does Deloitte

    21 Oct 2014 | 9:37 am
    Former Brooklyn Congressman Edolphus Towns is advising Deloitte Consulting on financial services and employment matters. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • FH Alum Joins MWW

    21 Oct 2014 | 8:23 am
    Nicole Schoenberg, who was senior VP at FleishmanHillard, has shifted to MWW for the same title in its corporate reputation practice in its New York outpost. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Fahlgren Saddles Up The Cowboy State

    21 Oct 2014 | 7:45 am
    Wyoming's Office of Tourism has put Columbus, Ohio-based Fahlgren Mortine in the PR saddle. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Shankman Blog

  • How Aaron Sorkin can Restore the Entrepreneur's Work-Life Balance

    21 Oct 2014 | 4:00 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?One of the biggest issues I hear with people trying to balance running their company along side of living their lives is this: "I simply don't have the time to do it all." I know – We hear that constantly. But in this instance, I refer to the fact that people feel like running their business leaves them just enough time to come home, hug their spouse, kiss their kid, and fall asleep, before waking up in the morning and doing it all over again. Missing out, of course, is the concept of friends…
  • Another tool to fight the "No time for customer service" excuse

    15 Oct 2014 | 6:00 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?This post is part of a series of posts I'm writing that are centered around customer service, and my new book, Zombie Loyalists: Using Great Service to Create Rabid Fans. I hope you find it useful! Another in the Zombie Loyalists collection – This time on another way to beat the “I run a business, I don’t have time to do extra customer service” myth. The Internet was supposed to make all of our lives easier, right? Yet I hear on a regular basis about how difficult it is to…
  • How to Be a Guest Expert on Any Television News Program

    30 Sep 2014 | 10:05 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Having been a guest on a TV show at least once every few weeks (usually more) for the past ten years, I can tell you without fail that getting your face on TV is a beneficial way to promote yourself, your business, or a product you might want to share. (Think an upcoming book.) It improves your credibility, enhances your biography, and offers a nice piece of content that you can then share with your world. Finally, who hasn’t wanted to make their profile photo a picture of them being interviewed with their…
  • Follow them: People Who Piss Me Off, Volume 2!

    5 Sep 2014 | 5:54 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?A few years ago, I wrote a piece about people who piss me off. I think it's time to revisit this theory. Essentially, people in this world can piss you off for two reasons: 1) They're mosquitos. These aren't the people I'm talking about in this blog. Mosquitos annoy you simply because they annoy you. They aren't good people, and they don't do anything to improve you or the world in which we live. They simply exist to annoy. Or 2) They motivate you. They're doing something you want to…
  • Who is Peter Shankman?

    3 Sep 2014 | 7:08 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?This is a Shoemaker's Kid project that I can finally cross off the list! Huge props to Josh Senior and the brilliant gang at Senior Post for getting this done!  Want to know who I am, and what I can do for your business? How I can help you improve your customer service, marketing, advertising, PR, and general brand? Most importantly, how I can increase your revenue? Check it out - I'm really proud of it, and I'd love any comments or thoughts below. And hey - Want to bring me in to keynote your next…
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    Voce Communications

  • Voce Student Weekly Reading 10/21: Steps to Prepare for Your Career While in College, How to Get a PR Internship & More

    Anjani Patel
    21 Oct 2014 | 1:17 pm
    Social Media 98,000 Hacked Snapchat Photos and Videos Posted Online “On Sunday, a collection of almost 98,000 files (totaling more than 13GB of photos and videos), apparently from Snapchat users, were posted to The Pirate Bay less than 24 hours after someone claiming to be perpetrator said he had changed his mind and decided not to publish the photos.” Voce Insight- The fleeting nature of Snapchat may suggest that files disappear along with the images or videos they contain. This goes to show that any data put out on the web can find its way into the wrong hands. Just remember to think…
  • Voce Student Weekly Reading 10/14: How to Avoid Social Media Regret, Crafting a PR Resume & More

    Sean Lenahan
    14 Oct 2014 | 12:28 pm
    Social Media Report: Facebook Readying App for Anonymous Sharing “According to the report, the app will launch in the coming weeks and allow people to use pseudonyms so they can have discussions about topics which they may not be comfortable connecting to their real names.” Voce Insight – This is a sharp departure from Facebook’s previous stance on anonymity – that attaching your real name to everything you share is important to establish a genuine online identity. It is true however that anonymity can foster positive discussion and sharing that might not happen if names…
  • Voce Student Weekly Reading 10/7: How the Research Skills You Learned in College Can Pay Off in PR, Networking Advice & More

    Stephanie Boggs
    7 Oct 2014 | 12:39 pm
    Social Media New Ways to Engage with Who’s Viewed Your LinkedIn Profile “Today, we’re launching a new addition to the Who’s Viewed Your Profile feature: an additional component to the existing insights graph so that, in addition to seeing who is looking at your profile, you can see which actions you took that led to that specific increase in engagement, including making various updates to your profile, endorsing a connection, joining a group or expanding your network.” Voce Insight – When connecting with someone you meet at a conference or an interview, try sending a…
  • Voce Student Weekly Reading 9/30: Defining the Future of PR, How to Land a Communications Gig & More

    Stephanie Boggs
    30 Sep 2014 | 1:24 pm
    Social Media How Social Media is Reshaping News “Half of social network site users have shared news stories, images or videos, and nearly as many (46%) have discussed a news issue or event. In addition to sharing news on social media, a small number are also covering the news themselves, by posting photos or videos of news events.” Voce Insight – Most college students may find it hard to find time to keep up with news. It’s very important, though, to stay up-to-date on what’s going on in the world – especially in the communications field. Find a way that works for you to…
  • Voce Student Weekly Reading 9/23: Facebook Updating News Feed Algorithm, Career Advice for College Seniors & More

    Stephanie Boggs
    23 Sep 2014 | 12:04 pm
    Social Media Facebook News Feed to Surface More Timely Stories “To decide the posts that surface to the top, Facebook is also going to factor the rate that people are liking or commenting on a post. Facebook currently looks at the total number of likes that a post received, but now it will look at when people like, comment and share posts.” Voce Insight – This is an interesting update that comes as Facebook is trying to decide what it will become next. This change could shift it more towards being a source of hard news, something that Twitter has long done well. Twitter Updates…
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    PRNewser

  • UPDATE: Toys ‘R Us Breaking Bad Figures: Crisis or Not?

    Patrick Coffee
    21 Oct 2014 | 3:05 pm
    “Florida mom petitions against Toys ‘R Us over Breaking Bad action figures.” I’m so mad, I’m burning my Florida Mom action figure in protest — Bryan Cranston (@BryanCranston) October 20, 2014 Bryan Cranston can joke about this, but it’s become a serious story for Toys ‘R Us if only because of the volume of press coverage about the Breaking Bad-themed toy line. Here’s the company’s only response to date: “The products you reference are carried in very limited quantities and the product packaging clearly notes that the items are…
  • Facebook Sues DEA Over Fake Profile Pages

    Shawn Paul Wood
    21 Oct 2014 | 2:15 pm
    Facebook has tried, almost to a fault, to protect the identities of its users — as long as they’re real. See, for example, the site’s recent conflict that ended with the network allowing some users who dress as members of the opposite gender to use their stage names online. The drama was based around fake profiles, which are highly frowned upon in Zuckerberg’s environment. Recently, Facebook poked the Drug Enforcement Agency because it wants “assurances” that the feds are no longer using fake profile pages to conduct investigations. (more…) New…
  • Monica Lewinsky Re-Emerges To Tackle Cyberbullying, Rebuild Her Reputation

    Tonya Garcia
    21 Oct 2014 | 2:00 pm
    Monica Lewinsky announced her campaign to end cyberbullying today: http://t.co/BbLB8u4Bxz #Under30Summit pic.twitter.com/QGSSYDyk7m — Forbes (@Forbes) October 20, 2014 Looks like that Vanity Fair article was just the beginning of the public return of Monica Lewinsky. She started yesterday by joining Twitter and quickly gaining 61,000-plus followers (as of this afternoon at about 4pm ET). She has only tweeted three times. Then she spoke at the Forbes Under 30 Summit to announce that she’s going to be actively involved in a “cultural revolution” against cyberbullying.
  • Q&A: Targeting the ‘Conscious Consumer’

    Patrick Coffee
    21 Oct 2014 | 12:58 pm
    Last week, Edelman’s second annual brandshare survey told us that a large majority of consumers (83 percent) aren’t satisfied by their “relationships” with brands. They want more in the way of information, but they feel like brands are only out to promote themselves. This is especially true in the food/health space, where concerns about safety and nutrition occupy the minds of many. Gibbs & Soell and rbb Public Relations recently joined forces to create New York-based Gibbs-rbb, a joint venture designed to target this very sort of “conscious consumer.”…
  • Is BuzzFeed Really America’s ‘Least Trusted’ News Source?

    Patrick Coffee
    21 Oct 2014 | 11:17 am
    The study that has everyone’s attention in the media world today concerns trust and political ideology. Depending on your affiliation and your favorite outlets, the extensive Pew Research Journalism Project survey could be seen as either a good or bad thing: more American readers of various political persuasions trust The Wall Street Journal than any other publication, and CNN/Fox remain the biggest/most trusted sources of TV news (which is great for Brian Stelter). We’re not too concerned with party politics, though. We’re most interested in the fact that the pubs with…
 
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    Brian Solis

  • The Future of Business Starts with Us

    Brian Solis
    20 Oct 2014 | 7:55 am
    I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business. We all talk of change but very few of us start with changing the very things that will help us more effectively compete for the future. It’s changing or it should change… What we see (perspective and vision) What we create (product) What we do (work) Why we do it (purpose) How we do it (process) Who we do it with (people) How we define success (objectives and metrics) What we do next (planning and…
  • Pivot: The Emergence of Digital Compels Businesses to Transform

    Guest Author
    13 Oct 2014 | 2:27 pm
    Guest post by Mike Edelhart, co-producer and CEO of The Pivot Conference (@pivotcon) Historic shifts in business fundamentals don’t occur smoothly; rather they happen in sudden, sharp shifts which open unexpected chasms companies must traverse or plunge. Today, the deep change in human behavior brought about by the emergence of social media marks the latest such shift, perhaps the most dramatic since the Industrial Revolution. Gone are the traditional success factors of operational efficiency and price advantage being uprooted by the conversational, consumer-centric nature of the emerging…
  • Pivot: The Total Digital Experience

    Brian Solis
    7 Oct 2014 | 12:53 pm
    The Pivot Conference in NYC in October is unique among events in that, each year, it shifts  focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations.  To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart. For four years in a row, we’ve put our heads together to develop a story arc that covers the hottest, emergent trends, presented by the industry’s most engaging experts over the span of two days. They bring to life my work in digital transformation and the digital…
  • A Manifesto for Building Relationships in the Digital Era

    Brian Solis
    2 Oct 2014 | 11:12 am
    Not too long ago, my dear friend Hugh MacLeod (@gapingvoid) and I set out to explore a new world of visual communication that combined an intentional form of written storytelling illustrated through clever yet pithy cartoons. That work was originally brought to life in #WTF (What’s the Future of Business). The engagement around Hugh’s work eventually spilled over from print to online with readers sharing their favorite Hugh cartoons via Tweets, Instagrams, Vines, Pinterest, et al. We were inspired to revisit our initial collaboration in a dedicated online series that told the…
  • Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context

    Brian Solis
    30 Sep 2014 | 2:05 pm
    Early on, I was one of the first analysts to explore the dynamics of the interest graph versus the social graph in social networks. Think Twitter vs. Facebook. I learned right away that interest graphs tend to share connections based on topics rather than relationships. I also found that every person possesses a series of 6-10 interest graphs that together form a social graph.  Google refers to these groupings as “Circles.” The notion of manually organizing people by interests though proved daunting and unnecessary.  It happens naturally and rather than leave it to humans for…
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    Ronn Torossian 5W Public Relations CEO Blog

  • Contentious FedEx fight is a PR albatross

    Ronn Torossian
    20 Oct 2014 | 9:32 am
    FedEx is headed to court and they may win their case. However, Ronn Torossian believes that, in the court of public opinion, a win might be worse than a loss. When it comes down to it, most people don’t quibble about their shipping preference. For the average consumer, the difference [...] The post Contentious FedEx fight is a PR albatross appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • An Introduction to Google Primer

    Ronn Torossian
    13 Oct 2014 | 12:25 pm
    In October, 2014, Google released its newest Apple iOS app, “Primer.” Here is a brief introduction to the app, and why rookie marketing professionals should use it. What is Google Primer? Google realized that not all first-time marketers know [...] The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • 3 Ways to Get the Response you Want

    Ronn Torossian
    6 Oct 2014 | 6:39 am
    You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying to do. I don’t write that to discourage you. Just the opposite, in fact. I [...] The post 3 Ways to Get the Response you Want appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • The PR price of doing what needs to be done

    Ronn Torossian
    29 Sep 2014 | 12:56 pm
    When an Atlanta homeless shelter was in danger of having its water service terminated, an Atlanta area charity known as Hosea Feed the Hungry and Homeless stepped up and delivered hundreds of cases of bottled juice and bottled water to the shelter. Sure, they could have tried to raise the money [...] The post The PR price of doing what needs to be done appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • Home Depot Breach has Customers Checking their Wallets

    Ronn Torossian
    22 Sep 2014 | 10:34 am
    There’s no doubt that technology is both the blessing and the curse of modern life – and modern consumer PR. Ronn Torossian says the latest brand to learn this lesson the hard way is Home Depot. The home improvement giant certainly benefits from allowing customers to pay with plastic, as [...] The post Home Depot Breach has Customers Checking their Wallets appeared first on Ronn Torossian 5W Public Relations CEO Blog.
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    PR Couture // Fashion PR » PR Couture // Fashion PR

  • Jennifer Bett Communications Seeks Fashion PR Intern in NYC

    Martha
    20 Oct 2014 | 12:00 pm
    Jennifer Bett Communications offers forward-thinking brands a new, creative, and multi-dimensional approach to overall consumer awareness. Meyer has succeeded by uniquely employing a comprehensive package of global PR planning, guerrilla marketing concepts, social media strategies, brand partnerships, and other state-of-the-art strategies to achieve client objectives. The firm is seeking a fashion PR intern to assist two fashion publicists with day to day management of luxury fashion, accessories and tech clients. Must be an enthusiastic, a quick learner who can easily manage and prioritize…
  • Retailers Accept Apple Pay, Holiday Marketing Tips & Confessions of a Social Media Pro

    Martha
    17 Oct 2014 | 3:30 am
    How Coty combines fragrance and winning marketing for celebrity perfumers. (via AdWeek) Technology is shaking up the beauty industry game as it attempts to court young digital users. (via The Telegraph) Fashion brands are pushing those ads on Instagram. (via WWD) This new Tumblr explains what’s up with those J. Crew models. (via Refinery29) With holidays just around the corner, here are a few ways to optimize your brand's marketing efforts. (via Entrepreneur) Your next selfie could be the next fashion campaign. (via New York Times) Is Ello the next big social network? Have you tried it?
  • Show Me Your Mumu: How Social Media is Making an Old Mu New

    prcouture
    15 Oct 2014 | 8:32 pm
    Clothing line Show Me Your MuMu is successfully showing its “MuMu” to the world. Show Me Your MuMu reinvented the “muumuu” and entered the fashion world as a fresh, fun and more hipster Lilly Pulitzer. Through its thorough branding efforts, the clothing line is selling more than just flowing, flowery outfits — it’s selling a lifestyle. By definition, branding is the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. According to Entrepreneur “Your brand is derived from who you are, who you want to be and who…
  • 6 Ways to Live Like a (PR Girl) Boss

    Martha
    14 Oct 2014 | 9:09 am
    As Annie Lennox and Aretha Franklin predicted back in 1985, sisters are doing it for themselves. Women are Leaning In and Thriving, becoming #GIRLBOSSes and #BOSSBABEs at an unprecedented rate. We’ve pulled together the best advice from women leaders in the fashion space to help you run both your work life and your personal life like a boss. Have a vision All good companies have a guiding vision on which they base their decisions. Chanel’s vision is “To be the Ultimate House of Luxury, defining style and creating desire, now and forever.” What is your vision for your life? What are…
  • JANA Public Relations Seeks Miami-Based Fashion and Accessories Intern

    Martha
    13 Oct 2014 | 11:21 am
    JANA Public Relations, a fashion and accessory firm with NYC experience, Hollywood relationships and a Miami home base, is looking for a Miami-based Fashion and Accessories intern ready to help the team execute publicity campaigns for all fashion and accessories clients, create and distribute press kits and assist with events. The ideal candidate must have some prior fashion and/or PR experience and should be very organized and able to prioritize effectively while working on multiple projects. There is a lot of room to grow with the agency and internship, so motivation, dedication and ability…
 
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    Mark My Words

  • Apple’s Tim Cook

    Dave
    17 Oct 2014 | 7:49 am
    Apple’s Tim Cook: Martyr Or Visionary? Steve Jobs’ suited successor, Tim Cook, may not excite the same quasi-religious fervour, but those who lament that Apple’s heyday is behind it may yet be proved wrong. http://www.managementtoday.co.uk/news/1313403/apples-tim-cook-martyr-visionary/
  • We’re not that Isis

    Dave
    17 Oct 2014 | 7:37 am
    ‘No, we’re not that Isis’: when news taints your brand A Sunderland pub, a Malvern clothes shop and even Downton’s dog are learning that not all publicity is good http://www.theguardian.com/business/shortcuts/2014/oct/13/not-isis-name-change-sunderland-pub-malvern-shop-news-brand
  • Lego

    Dave
    17 Oct 2014 | 7:35 am
    Lego ends Shell partnership following Greenpeace campaign. Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group http://www.theguardian.com/environment/2014/oct/09/lego-ends-shell-partnership-following-greenpeace-campaign
  • The Distraction Strategy

    Mark Borkowski
    17 Oct 2014 | 6:29 am
    I would argue there are some things you can teach and some things you cannot. I am still not convinced you can teach creativity for example, but you can certainly pass on how to be an appreciator and maybe that is the point here. PR is a craft. At the heart of that craft are three muscles that must be trained and flexed on a daily basis. Listening, appreciation and curiosity. Now, more than ever, this world demands a concession to conversational instinct and that comes from a lifetime of building and nurturing relationships and of understanding human nuance. But then conversely, experience…
  • The way PR engages has changed and trust is key

    Mark Borkowski
    11 Oct 2014 | 10:41 am
    Many of us have felt the shifting sands for some time but the Greenpeace, Lego and Shell narrative really does signal the last warning shot. This world demands trust above all and, alongside that, the right people in positions of power who understand the pressures. Traditional methodologies are no longer fit for purpose. A younger, more knowing generation cannot be moved in the same way as before. Legacy industries have to touch the same consumers they once bought. Fifty years ago corporations could hide behind expensive public image campaigns. But now thanks to social media they actually…
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    Deirdre Breakenridge

  • PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

    Deirdre Breakenridge
    16 Oct 2014 | 6:40 am
    Somehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ).  My goal for session was to challenge communicators and push the envelope with new roles and responsibilities, as a result of our continuously changing landscape. Here are the THREE big trends that communications professionals need to pay attention to closely,…
  • Announcing #50Shows: Giving Women a Platform and a Voice

    Deirdre Breakenridge
    6 Oct 2014 | 5:56 am
    Being a woman in business and a mom juggling family responsibilities certainly has presented many great adventures and challenges. They say, “Balance, balance, balance.”  I’ve spent a large part of my career finding this balance between career and family, as well as mentoring other women, both seasoned and young professionals, to do the same.  My mantra has always been to grow by embracing new opportunities, even when the journey is uncertain. I don’t often mention my younger years when I was a single mom and owned a marketing communications firm at the same time. There were some…
  • Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

    Deirdre Breakenridge
    30 Sep 2014 | 6:19 am
    If you haven’t checked out theSkimm, I encourage you to take a look. I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit?”  For me, theSkimm is an essential resource. For those of you who are curious about theSkimm and how the newsletter came to life, here’s a Q&A with theSkimm co-founders, Carly Zakin and Danielle Weisberg. Carly and Danielle took a few moments out of their busy day to share more about the Daily Skimm, which I read and enjoy every weekday. Q. News is so important for communication…
  • Three Pressing Questions in PR: What Students Want to Know

    Deirdre Breakenridge
    26 Sep 2014 | 5:51 am
    Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference. Together, we were blurring the lines and carving out the Modern Day Communicator. We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. It was a day full of questions, ideas and forward thinking for the PR industry. One of the highlights of my trip to ROC was sitting with a group of students prior to my luncheon keynote session. We sat in a small circle, about 15 of us, and got into a pretty candid…
  • PRStudChat & PR20Chat Kick off the Busy Season With a “Back to School #PRToolkit” Twitter Chat on Sept. 9th

    Deirdre Breakenridge
    5 Sep 2014 | 6:13 am
    Where did the summer go? It’s September, which, for most, marks the busy season. Vacation is over and our students, educators and pros are either back in the classroom or busy at work. On September 9th at 8:30 p.m. ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.” We’re kicking off our special #PRToolkit (follow this hashtag) chat session to help students and professionals maximize their PR, marketing and social media initiatives in the fall and into 2015.
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    Solo PR Pro

  • Negotiating and Business – Join This Week’s #SoloPR Topic Chat

    Kellye Crane
    21 Oct 2014 | 7:50 am
    Tomorrow (Wednesday, 10/22/14) at 1-2 p.m. Eastern time, we’re looking forward to our monthly #SoloPR Topic Chat on Twitter (never participated in a Twitter chat? Here’s how!). Sara Conde, director of consultant services, MBO Partners Our special guest will be Sara Conde, the director of consultant services for MBO Partners (producers of the annual State of Independence in America workforce study). With Sara’s expert input, we’ll be discussing the following topics: 1. What has changed about consulting and being self-employed in the past 5 years? 2. What is the hardest thing…
  • How to Optimize a Business YouTube Channel

    Karen Swim
    14 Oct 2014 | 5:00 am
    According to a Pew Internet study the majority (78%) of adult internet users watch or download videos, and among the most watched content is educational and how-to videos. With YouTube being the top site for video (and with the benefits that come from being Google-owned to boot), brand managers and communication pros should ensure they’re taking every step to leverage this asset. Throwing a video up on YouTube is easy, but taking a little extra time to get the most out of the platform can yield great results. The infographic below lists some valuable insights and handy tips to help you…
  • Chat Recap: #SoloPR Twitter Chat Turns 5!

    Kellye Crane
    9 Oct 2014 | 5:00 am
    This week, we celebrated the #SoloPR chat’s fifth birthday! Longer than any other continuously running PR chat on Twitter, we’ve gathered an amazing group of professionals who play hard, work harder, and are always interested in helping and learning from each other (everyone is welcome – learn how to join us here!). With our trademark “smarts and sass,” we marked the occasion with a look back and a look ahead, chatting about the following questions: Q1: Where were you five years ago? Could you have imagined where you’d be now? Q2: What’s the best piece of…
  • The Rise of the Independent Nation – Follow the Money

    Kellye Crane
    7 Oct 2014 | 5:00 am
    When I first opened my business as a solo PR pro in 1995, independent communications consultants were a rare breed. While forward-looking clients (primarily at PR agencies) embraced the benefits of working with experienced and flexible outside counsel, other colleagues still had trouble perceiving indies as anything but dilettantes trying to make a few bucks on the side. Nearly 20 years later, most of world has recognized the critical role of professional independent consultants – and those who haven’t need to get on board or get left behind, as evidenced in a new study from MBO Partners.
  • #SoloPR Chat Turns 5 – Join Us to Celebrate!

    Kellye Crane
    30 Sep 2014 | 5:00 am
    In 2009, the U.S. welcomed its first black president, we mourned the loss of the “King of Pop,” and people were talking about a crazy new TV show called the Jersey Shore.  And on Twitter, we gathered a group of forward-looking early adopters for an hour of “smarts and sass,” Solo PR-style. The time has flown by, but it’s true – the #SoloPR chat on Twitter has been going strong for five years! Please join us next Wednesday, October 8, at our usual time (1-2 p.m. Eastern, 10-11 a.m. Pacific) as we celebrate the longest continually-running PR chat on Twitter.
 
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    Paul Stallard's PR Blog

  • Where will you be sleeping on 3rd October 2014?

    Paul Stallard
    25 Sep 2014 | 8:27 am
    Your bed, maybe a relaxing hotel while on vacation? Wherever it is I am sure it will be warm and safe. I will be spending the night along with eight other colleagues sleeping on the streets of Reading to raise awareness and funds for abused and homeless children across UK & Ireland. With the current […]
  • Please vote: The @BerkeleyPR website is up for design award

    Paul Stallard
    22 Aug 2014 | 2:28 am
    Our brilliant new website, created in-house by our super talemnted team is up for a design award but needs votes. The Awwwards recognise the talent and effort of the best web designers, developers and agencies in the world…….and I believe our team deserve to be sat alongside them. It literally takes no more than 30 […]
  • Seven tips for an out of office message

    Paul Stallard
    5 Aug 2014 | 3:30 am
    One of my good friends always has an out of office on. Mainly because she is travelling a lot with work but I am now used to receiving one every time I drop her a line. Hers are actually pretty good and matched with FB and Twitter updates I can generally work out if I […]
  • @Bytenight needs you #ThamesValley

    Paul Stallard
    23 Jul 2014 | 4:11 am
    At a time when most people are thinking about their summer holiday and relaxing on an exotic beach I am thinking about sleeping rough in Reading on a potentially cold and wet October night. Why would I be doing this? Well because I am a supporter of the fantastic charity event Byte Night that supports […]
  • Timekeeping tips to reach the top

    Paul Stallard
    23 Jul 2014 | 1:22 am
    I was sat on the exercise bike at the gym (honestly, I do go sometimes) and instead of pushing myself to feel the burn I was being a bit lazy and reading the June issue of GQ. One of the articles really caught my eye. It was by Paul Henderson who had interviewed five eminent […]
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    techaffect.com

  • 6 Steps to the Perfect Elevator Pitch

    Melissa Baratta
    21 Oct 2014 | 1:47 pm
    Share/SaveWhether you’re a large, well-branded enterprise or a small start-up, having a well crafted, easy to understand elevator pitch is crucial to hooking reporters or new customer leads. If you can’t explain what the company does in 2-3 sentences, chances are you’ll lose your audience’s interest before you get to the important stuff. There are a couple of mistakes I commonly see with new elevator pitches: – Trying to cram too much information into the pitch, so the main point gets lost – Talking in circles – instead of going from A-Z in a clear, concise way, the…
  • A Simple Guide to Twitter Analytics for PR Pros

    Katie Creaser
    15 Oct 2014 | 8:20 am
    Share/SaveA few weeks ago, Twitter opened up it’s analytics dashboard to everyone – making measurement a whole lot easier for content marketers. Twitter Analytics is a free tool that eliminates some of the guesswork and excruciating manual data analysis from measuring ROI for the platform. The dashboard gives you insight into how your Twitter content is performing, who your audience actually is and how much engagement you’ve generated. In short – it can help you determine whether you’ve reached Twitter #greatness. So where do you get started? Here are a few…
  • Google Analytics for PR Pros: 4 Things You Should Know

    Lulu Li
    8 Oct 2014 | 11:41 am
    Share/SaveWhether you are gathering website data for your own firm or a client, understanding what the information you are collecting means and how it can translated into actionable business intelligence is crucial in making sound recommendations for your communications strategy. When it comes to tools for learning more about your website’s performance, none are more ubiquitous or important than Google Analytics, with its vast data segments that can be pulled and analyzed. Google Analytics is especially useful in understanding the “who, what, where, when and how” visitors and users are…
  • 5 Tips For Writing Great Social Media Content

    Megan Visanska-Hartwick
    21 Aug 2014 | 2:58 pm
    Share/SaveWriting on behalf of a brand is an important part of a PR pros job – and is a critical skill to master. Whether it’s a pitch, byline or press release, we’re expected to take a our client’s message and transform it into valuable  content that can be adapted to fit almost any medium. However, does that protocol change when you need to fit your message into a 140 character tweet or easy-to-read Facebook post? Social media is a vital aspect of any PR campaign and the key to success is the producing an actionable message that can be easily consumed by the target…
  • Breaking Through the Noise: Using Event Insights to Generate Coverage

    Brittany Bevacqua
    15 Jul 2014 | 10:56 am
    Share/SaveOne of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including: The event type – Is this a major conference, or a smaller, more intimate event? The people – Will the Apples and Googles of the world be there? Is media attending and are they taking meetings? How many people and/or companies will be there? The spend – Did you secure booth space, or are you flying solo? Are you a sponsor, or have an executive presenting in a session? The news – Will you make a “newsworthy”…
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    Everything PR

  • Orogold Cosmetics Examines the Anti-Aging Sector

    Richard D. Pace
    21 Oct 2014 | 6:34 am
    International Skincare giant OROGOLD Cosmetics offers its take on the future of the anti-aging industry and examines the factors behind the unsurpassed growth of the anti-aging sector.Barring the year 2009, the world cosmetics industry has witnessed a steady growth of about 4% each year between 2004 – 2013. The beauty industry is one of the few industries that managed to emerge unscathed from the recession and its growth seems to burgeoning thanks to the baby boomer generation.Baby boomers represent the largest target market and they want products which help them look and feel younger. This…
  • Toornament Seeks A PR Agency In America

    Richard D. Pace
    20 Oct 2014 | 8:18 am
    Toornament is looking for a PR Company to improve its name brand. Toornament is the most intuitive and powerful solution to manage and promote video game / “Esport” tournaments.Since launching via beta 6 months ago, Toornament has already supported 3000 events from 82 different countries. Matured from years of development and other products, Toornament offers a vast thoroughly array of tools and features to think, design, organize, manage et promote a video game event.About “Esport”Video game competitions, known as “Esport”, stand at the crossing of two huge trends: video games…
  • I Love New York Needs a PR Agency

    Richard D. Pace
    17 Oct 2014 | 12:16 pm
    As exclusively learned by Everything PR, The NY State Department of Economic Development is seeking a PR firm for the State’s iconic I LOVE NEW YORK campaign. RFP: I love NY Seeking PR Firm for State’s Iconic I Love NY Campaign from EverythingPRThe New York State Department of Economic Development (hereafter referred to as NYSDED or the Department) requires the services of a qualified public relations firm also referred to as the Contractor, Successful Bidder or Consultant, to plan, coordinate, implement and administer Public Relations for the State’s iconic I LOVE NEW YORK…
  • Legal Communicators: Marlen Kruzhov, And Others..

    Richard D. Pace
    17 Oct 2014 | 7:05 am
    Here is a list of quotes of great Legal Communicators of our time…“Presenting clearly is key to legal success.”  Marlen Kruzhkov“Ideally, lawyers should speak in a way that catches and holds the attention of the audience in a pleasing manner; the lawyer’s voice, appearance, and delivery should match and reinforce the content of his or her message.” Steven Wisotsky“Although there are many different ways that lawyers earn their money, the ability to speak clearly and distinctly in a way that convinces people is an important part of their job.” Jim Anderson“Lawyers need…
  • PR Elite Award Standout Categories

    Richard D. Pace
    17 Oct 2014 | 7:02 am
    Another year is winding down and the PR News Agency has dispensed another set of Elite Awards to firms in twenty-nine categories. Every agency and firm nominated for a 2014 Elite Award showed outstanding innovation and client satisfaction and the winner of each category truly had a great year. However, winners in three categories deserve special mention for their hard work and fresh approach to PR.In the category of Marketing to Women, the clear winner was 5W Public Relations. 5W took on client Rowenda Beauty, who was making a push finto the North American market. 5W developed a unique…
 
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    Blog | Stalwart Communications

  • NFL teams, coaches and cheerleaders score an "A" in PR

    ajamison
    13 Oct 2014 | 3:21 pm
    If you follow sports, you’re probably familiar with Devon Still’s story. The Bengals decided to keep the defensive tackle on the practice squad so he could continue to receive health insurance to help his 4-year-old daughter, Leah, receive cancer treatments. In addition, the Bengals organization also announced they would sell Still’s replica jersey with all the proceeds going straight to Cincinnati Children’s Hospital. The Bengals Pro Shop’s website states that it will no longer accept orders for Still’s jersey after October 20 and to date, they are donating more than $1,000,000…
  • Why Major League Baseball should be thanking the Kansas City Royals

    David Oates
    12 Oct 2014 | 5:13 pm
    Like many others, I'm shocked at the play of the Kansas City Royals in the playoffs so far. A wild card entrant, they came back to beat an Oakland team that looked to be cruising to the division series, went on to sweep the favored LA Angels in three straight games and, as of this writing, are leading the Orioles in the best-of-seven AL Championship Series two games to none. Few would have dreamed that a team which hasn't seen the playoffs in 29 years would have had a chance let alone dominated the post season so far. One of those that I'm sure is very surprised is Major League Baseball…
  • Why staying with the times is a must in PR

    David Oates
    1 Oct 2014 | 8:30 pm
    The NFL sure has had it's run of bad press. Almost all of it is self-induced. Just when you thought the dust was settling, this happened: NFL says Abdullah should not have been penalized KANSAS CITY, Mo. (AP) - The NFL said Tuesday that Kansas City Chiefs safety Husain Abdullah should not have been penalized for unsportsmanlike conduct when he dropped to his knees in prayer after an interception. Whoops!! Good PR is not just being politically correct, but rather understanding the nuances of your audience base. In this case, the refs flat out blew it, and the NFL is dealing with yet another…
  • Snapchat: Potential Sleeping Giant

    David Oates
    12 Sep 2014 | 3:14 pm
    Many of you may have heard of the popular application Snapchat, which is available on any app store, for nearly any smartphone nowadays. The app, which has 100 million monthly active users, gives people the ability to take photos or record videos then send them to other users, which, after a short  amount of time, will disappear. While there has been published evidence that the Snapchat demographic is typically among the older teens and the millennials, a case can be made regarding how the app could help businesses develop their brand, if that is your target audience. By using the “Our…
  • Malaysia Airlines Catches Heat For “Bucket List” Contest

    ajamison
    3 Sep 2014 | 12:44 pm
    TIME recently shared Malaysia Airlines Asked for Travelers’ “Bucket Lists” in Ill-Advised Contest and my immediate thoughts were: How many people reviewed and approved this idea before the contest launched? What level of experience and knowledge does their PR and Marketing team have in reputation management?  What in the world were they thinking?  Bucket Lists are associated with things you want to do before you die. It’s not exactly the phrase you’d want to incorporate into a contest after the MH17 and MH370 tragedies. Malaysia Airlines has a huge challenge ahead of them in…
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    prTini

  • Analytics Resources for Communications Pros + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    17 Oct 2014 | 4:30 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  So You’ve Made Content, Now What Do You Do With It? 6 Simple Habits of Successful Social Marketers Want to Improve Your Social Media Sharing? Harness the Power of Positivity in Social Media 6 Small Changes to Your Morning Routine Will Transform Your Entire Day 10 Storytelling Tips for PR Pros How to Avoid Social Media’s 4 Most Common Pitfalls Toms Founder: 3 Killer Advantages of Social Impact Businesses ‘Invite a Weirdo to Lunch’ and Four…
  • My Bad Blogger Confession (and Reboot)

    Heather Whaling
    14 Oct 2014 | 8:37 am
    Hi, my name is Heather. And, I have a confession. I’ve been a bad blogger. Like, a tragically bad, absentee blogger. If I’m being really, really honest, I fell out of love with blogging. When I first started blogging, it was fun. I wrote about whatever I wanted and didn’t really care if it tied back to my business. I was just exploring the medium. That quickly changed: In the early years of my company, I was tracing 75% of all of my business back to relationships that began online — and much of that was directly or indirectly tied to this blog. So, then I felt…
  • The Weekly Cocktail: Creativity Edition

    Heather Whaling
    10 Oct 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, educate and inspire your creativity. Cheers and happy reading!  The Source of Creativity 5 Ways to Keep Your Team’s Creativity Flowing 10 Quotes on What Inspires Creativity, and What Most Definitely Does Not 12 Ways to Instantly Boost Your Creativity Do These Things Before Bed to Hack Your Creativity While You Sleep Why Marketers Can’t Afford to Separate Data and Creativity Not Just for Toddlers: Give Yourself a Timeout to Boost Creativity 100 Motivational Quotes that will Inspire you to Succeed 5…
  • Ways to Create Content Your Customers Love + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    3 Oct 2014 | 4:30 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  How Skype Uses Storytelling to Be the Most Human of Tech Companies 5 Lessons To Learn From Derek Jeter’s Brand Management Legacy The 10 Tech Terms You’re Mixing Up Victoria’s Other Secret: The Low-Key Billionaire Behind The Lingerie Giant 3 Tips for Winning the Facebook News Feed Battle 5 Ways to Jumpstart a Sluggish Morning How to Run a Facebook Contest, Analyze Your Page, and More: 11 Ideal Facebook Tools for Marketers 7 Habits of the…
  • Thinking Inside the Box: A Content Marketing Case Study

    Heather Whaling
    30 Sep 2014 | 8:24 pm
    Based in Kansas City, Hello Fearless is an online school for female entrepreneurs. In conjunction with their launch last month, they wanted a creative campaign that would pique the interest of a small group of highly targeted, “fearless” female influencers. Geben worked with Hello Fearless to develop a content-driven “surprise and delight” campaign to connect with this group of women, centered on the following goals: Build and nurture relationships with female influencers Spark social chatter leading up to launch Expand Hello Fearless’ online footprint Drive signups for Hello…
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    theblueballroom

  • Creativity + Communication = Company Culture

    Mike Willoughby
    22 Oct 2014 | 3:54 am
    Great communication and exceptional creativity are two hallmarks of having an excellent company culture. During a conversation with a client last week I was pointed in the direction of Ed Catmull’s book Creativity, Inc: Overcoming the Unseen Forces That Stand in the Way of True Inspiration. As I still cling to the past in the same way one does to the lead of a German Shepherd who is straining to be unleashed, I am still yet to make the transition over to Kindle and therefore ordered the paperback version online. Whilst I was waiting for it to arrive, I looked online to see if there were…
  • How to Influence – Dr Rob Yeung at thefuturestory

    Sophie
    21 Oct 2014 | 6:29 am
      We ended thefuturestory last Wednesday with a presentation from Dr Rob Yeung, director at leadership consulting firm Talentspace, author of more than ten books, and psychologist. He sounds clever, right? He is. His talk was about the science of winning friends and influencing people and what was brilliant about it for me was that he wasn’t just sharing his opinions, he had data and research to back them up. ‘What makes people successful at work?’ was the question Rob put to the floor first. Answers like pro-activity, sharing success, entrepreneurship and relationships…
  • The Science of Happiness explained at thefuturestory

    Emily Bateman
    20 Oct 2014 | 2:36 am
    We were delighted when Rens Ter Weijde agreed to speak at thefuturestory – The Power of One to discuss the power of positive psychology in business. He gave an insightful presentation and workshop session which presented the PERMA model 2011 which was created after 50 years of research. This research tool measures a ‘flourishing’ person, and challenged us to draw on positive emotions rather than the negative ones, in both business and personal life. Rens Ter Weijde is the founder of The Energy Strategy in the Netherlands, a group which helps individuals and organisations develop through…
  • Giving a talk? Why it’s OK to be terrified

    Hannah
    17 Oct 2014 | 7:35 am
    Missed this week’s #thefuturestory? Our Interim Account Director, Christina, tells us all about the tips public speaking expert Christine Mockford shared with us:   As communications professionals, you’d be forgiven for thinking that we at theblueballroom are all completely sanguine about the prospect of getting up and giving a talk or presentation. And you might think the same would be true of the lovely folk who attended Wednesday’s thefuturestory seminar at London’s RADA Studios on the power of the individual. The truth is quite different – most of us are petrified –…
  • Communicate like Dr Doolittle!

    Christopher
    16 Oct 2014 | 5:01 pm
    Communicators seeking new ways to communicate should tune in to a new television series in the UK called Talk to the Animals. First screened on BBC1 at 3pm this Sunday, the programme follows zoologist Lucy Cooke as she meets scientists around the world who are breaking new ground in the study of animal communication. Understandably, human communicators are pretty much hooked on language. We do, of course, also use images that communicate meaning, but most of us are pretty much blind and deaf to other means of communication. Watching how animals communicate might just spark some great ideas…
 
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    Sword and the Script

  • Study: Big Companies Lag at Blogging, Social Media

    Frank Strong
    21 Oct 2014 | 3:00 am
    I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.” “These giant corporations are demonstrating an interest in experimenting with new tools.” “This is a group that…
  • Super Original Thinking is Required to Topple Facebook

    Frank Strong
    14 Oct 2014 | 3:00 am
    Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. It was a radical, if not unpalatable idea, that hit artists could be fabricated rather than discovered. It became a formula that underscores how much closer the entertainment community is to social science than it is to art.  It wasn’t a new concept, but it was the one that turned heads the most, since a time when Levitttown first placed that oh, so perfect tree. The Truman Show, Minority Report, the Matrix – take your pick, or perhaps take your pill, but…
  • Study: Effective Content Marketing Has One Element

    Frank Strong
    7 Oct 2014 | 3:00 am
    Walk with me for a moment – to about 30 years ago.  The setting is the 1980s sitcom Growing Pains and Mike Seaver’s teacher had found – after the conclusion of an exam – that Mike had written out answers to the test on the bottom of his sneaker. In pleading his case to his parents, Mike claimed while he admittedly planned to cheat on the test, he didn’t have to actually cheat.  In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory.  He rattled off a bunch of answers to prove his point. It…
  • Should PR Pros Sign up for Ello?

    Frank Strong
    30 Sep 2014 | 3:00 am
    If a life immersed in technology seems to be getting faster, it’s not just that technology enables us to be faster, but the process of creating faster technology is getting faster. “Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. Ello is a great example. The social network shed obscurity, scrambled to adjust to sudden growth – to the tune of a reported 45,000 requests to join an hour – and experienced a PR backlash in the span of just a few days. “Ello doesn’t have to be storing and…
  • Company Bites Journalists…Again

    Frank Strong
    23 Sep 2014 | 3:00 am
    Think the media won’t cover your product?  Well then, you’re just not thinking outrageously enough.  It’s very easy to do, but will require some steely nerves the first few times you try it. There’s a secret trick that marketers of apparel love to use.  It’s guaranteed to score ridiculous amounts of coverage.  Ready for it? 1. Be offensive and distasteful.  Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. It’s important to be only…
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    Next Communications

  • From School PR to Plan 'B'

    Richie Escovedo
    25 Sep 2014 | 9:29 pm
    I've left school PR.Sharing some personal news: After 13 yrs in #schoolPR, I've accepted a position @balcomagency. (Sad to leave exceptional @mansfieldisd team)— Richie Escovedo (@vedo) September 11, 2014 I can now call myself a former education communication professional. It was time for a change. I found myself at a crossroads of sorts in my career. It felt like I either needed take a deeper dive into PR and public education or seriously explore other opportunities.I chose the latter.To be clear, I've loved my 13 years (including the last eight in a public school district) in school PR.
  • Dig deeper when you know the story is close #schoolPR #mediarelations

    Richie Escovedo
    4 Jun 2014 | 9:01 pm
    Where did May go?! Another school year is coming to a close. I've been in school PR for 13 years now (lucky 13!) and as does most Mays in education, the month just goes. Quickly. We had some challenges and some great bright spots. One such bright spot came in the middle of the month and brought with it an important media relations lesson: If you know a story worth telling is buried in obscure information, dig deeper and find your pitch.The InquiryThe email was simple. I received a quick message from one of our American Sign Language (ASL) teachers that read as follows:"Our ASL classes are…
  • On Working Together

    Richie Escovedo
    8 Apr 2014 | 4:40 pm
    Our PRSA chapter recently held a joint program with our friends at AAF Fort Worth and Social Media Club Fort Worth to host author/speaker Jackie Huba for a fun evening at Four Day Weekend Theater. This night on the town took well over four months to coordinate, as the organizations' presidents met and e-mailed each other to work out details.The groups share a few members, and we all recognized an opportunity to join forces on the March 27 event to meet our common desire to provide quality programming. We had a great time, too, as you can see by the photos on our Facebook page.One day before,…
  • RPIE for the #schoolPR Pro: Communication Plan Checklist #tspra14

    Richie Escovedo
    20 Feb 2014 | 7:00 am
    School public relations programs have a much greater chance of success with proactive, strategic planning that incudes measurabIe objectives set forth by research and evaluated. The following is the RPIE for the School PR Pro checklist I created to share with other school public relations pros to guide them through the 4-step process -- Research, Planning, Implementation, and Evaluation.  This checklist was first prepared and shared at the 2014 Texas School Public Relations Association conference during the roundtables session.
  • Stuck between a shock and a tarred place

    Richie Escovedo
    5 Feb 2014 | 8:02 pm
    I first considered writing another column about the solid program we have for members and guests at the next luncheon. But that seemed like fluff when put up against a local, sensitive topic, the discussion of which substantially advances the PR profession and professional.Sometimes working in PR and strategic communications sucks. That's where I believe the leadership and communications teams at JPS Health Network found themselves over the last few months. The situation of a patient and family leading up to a judge's ruling and follow-through on the order is unbelievably sad. To be clear, I…
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    Crenshaw Communications

  • Four Ways To Make Sure You Meet Your PR Deadlines

    Michelle Han
    21 Oct 2014 | 7:23 am
    Nobody likes deadline busting, and in the PR business, completing projects on time is critical. Whether it’s finishing a new business proposal, writing a seasonal PR plan or editing that byline – every PR pro juggles deadlines. As we can all probably attest, missing deadlines can erode credibility, while delivering on time helps earn you a reputation for dependability –a professional and reliable resource. Here are four ways to strengthen your deadline-meeting practice. Less Is More. It really is! Oftentimes we miss our deadlines because our to-do lists are piled so high it…
  • PR Learnings From The Ebola Crisis

    Dorothy Crenshaw
    20 Oct 2014 | 10:18 am
    The Ebola epidemic in Western Africa and its (very limited) spread to the U.S. represents not only a public health crisis, but a PR and communications challenge for healthcare providers, organizations, and the government. Much blame goes to national media outlets who fanned the flames of fear with sensationalized wall-to-wall coverage, even in the absence of factual updates. But trusted government agencies and institutions failed the PR test in many ways. Here are some of the relevant reminders and learnings for professional communicators. Never speak in absolutes.  It’s the goal of…
  • Four Types Of Stories Every PR Pro Should Know

    Michelle Han
    16 Oct 2014 | 3:23 pm
    Long before I came over to the PR side, I was a young reporter working under some really smart editors who taught me everything I needed to know about the media business. The most fundamental lessons were about what makes something news. After all, “Is it news?” is the driving question for every good journalist — and it ought to be for the savvy PR professional as well. My years in the newsroom showed me that, while story possibilities are endless, there are a few main types of stories that repeat themselves over and over again. Far from an exhaustive list, here are four.
  • What Apple Knows About Great Tech PR

    Dorothy Crenshaw
    15 Oct 2014 | 8:00 am
    As both a business and a brand, Apple is frequently invoked as a role model, – for product design, technology innovation, and leadership. But it’s also a marketing pioneer. Its “1984” campaign is still regarded as a watershed moment in advertising, and more recently, its marketing and PR are credited with producing glowing reviews, long lines at stores, and sold out production runs. Among PR professionals and journalists, Apple is also known for creating its own tech PR playbook. It’s been feared, scorned, and emulated by technology journalists and PR-watchers who marvel at…
  • 5 Ways To Kill A PR Pitch

    Marijane Funess
    14 Oct 2014 | 9:51 am
    The PR pressure is on. An announcement is imminent and the task of generating media coverage is in the capable hands of the seasoned PR team. They have written a solid press release and created professional, individualized approaches to a short list of meticulously researched media. Now it’s go time. For the best possible outcome, avoid these five pitch-killers. Getting the details wrong. Should be obvious, but a little pre-pitch fact-checking is vital. It’s also wise to verify that that your media contact didn’t just cover something similar, or that his/her beat…
 
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    @jspepper

  • The Need for Middle Ground and Skepticism - Not Hype, Not Contrarianism - On Social Networks (eg, Ello)

    Jeremy Pepper
    29 Sep 2014 | 12:00 pm
    Ello launched - to a lot of hype - the past week. It's the Facebook killer, the latest and greatest in that category (pulse check on Facebook ... yep, still alive and pretty strong) and done with a great (albeit not that true) backstory that should make any public relations person proud: we're ad-free, we're not taking funding (oops, turns out to be a lie), we're community friendly!And almost immediately, I started to see marketing and communications professionals on Twitter and Facebook adamantly scream their need to be contrarian (read as slow and followers, those late to everything and…
  • My Farewell To A Movement: Eight Years of BlogHer

    Jeremy Pepper
    26 Aug 2014 | 9:30 am
    Melancholy. That's probably the best word to describe BlogHer 14; it wasn't just me, but in talking to the women I've become friends with (around the world) at BlogHer, many of the veterans came to say goodbye to what has been an amazing 10 year ride.†My first BlogHer was the second year. I could't convince work to pay for it, or to allow me to skip work on Friday (amazing how the agencies wouldn't really grok it for a while - or still, for some struggling with social media and paid/earned media) but I went down to San Jose on Saturday and was allowed in (thanks Jory, I never forgot that).
  • The absolutely positively only PR lesson you need to learn from Bridgegate to be a better PR person

    Jeremy Pepper
    15 Jan 2014 | 6:29 pm
    Pick up the fucking phone.NB: I'm testing out Upworthy-style headlines for my posts. You like? NB: There's likely going to be an uproar about ethics and such from organizations that purport to represent PR. Ignore them. Those groups don't do PR in a real world, but in their own little fantasy worlds. The sky is probably pink there and there's only black and white, no grays.NB: If you don't know what Bridgegate is, and you're in PR, you're really depressing and should learn to read all news. Here's a link.NB: FUD always works. Always.
  • Nine Years of Blogging - And The Voice Doesn't Change

    Jeremy Pepper
    21 Aug 2012 | 8:27 am
    My blog-iversary was July 2.Nine years of semi-blogging on this Blogger platform that I pretty much refuse to leave, even though I have jspepper.tv to do something with (the eventual idea was to aggregate everything on one page but my About.me page does that well enough anyway). Plus, hard to replace SEO for 9 years.In the 9 years - yes, 9 years, longer than most other people besides a handful of others - I have seen people come and go. I've seen the "popular" bloggers in public relations turn to social media advocates, and then fall to the side of less importance because they, well, never…
  • Monday Morning QBing: Missoni for Target

    Jeremy Pepper
    19 Sep 2011 | 7:25 pm
    So this weekend, I went to Target to buy some stuff - you know, essentials like orange juice and Pop-Tarts - and pick up some Missoni for Target socks.Yes, I knew there was a run on the Missoni products, but I figured I was safe with socks ... but nope for both Targets (they're 1 mile away from each other, don't ask).Credit to Target - they did an amazing job with the pre-launch; they were in men's and women's fashion magazines, there was a great buzz built up for the launch.PR issues for Target - they were wiped out of products almost immediately, and the website was unable to sustain the…
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    Storytelling Techniques For Effective Business Communications

  • A Special Post to Help PR Agency Professionals Decode 11 Client Phrases

    Lou Hoffman
    19 Oct 2014 | 8:33 pm
    Cryptology, the science of coding and decoding messages, doesn’t appear in the mass communications syllabus at universities. And PR consultancies don’t invest in cryptology equipment like the handy “Lorenz SZ.42 Cipher Machine” pictured above (it’s a beauty). Yet, how PR professionals on the front lines interpret a certain client phrase can make or break an account. No need to run out to Office Depot to check out the fall lineup of cryptology machines. As a service to the profession and advancing the client-agency relationship, we’ve captured client phrases that consistently find…
  • Every Online Interaction with Your Readers Can Be a Brand-building Moment

    Lou Hoffman
    14 Oct 2014 | 8:33 pm
    You may be a company in the bowels of B2B. The content may involve something as mundane as an email signoff or, in the case that I’m about to highlight, subscribing to a blog. Every online touch point offers the chance for storytelling and making an impression that builds your brand. Keep in mind that my definition of storytelling in business does not mean building out a story arc with a protagonist, bad stuff and redemption. Just having fun with language can qualify as business storytelling. The humble subscription to a blog makes for a good Exhibit A. While I’m using an example from…
  • Mr. Whippy at the Ryder Cup, Dishing Dirt on Innovation and That Pesky “Send” Key

    Lou Hoffman
    12 Oct 2014 | 8:33 pm
    Today brings a grab bag of business storytelling for easy consumption. Here goes — Incredible Product Placement and Mr. Whippy Didn’t Pay a Quid It turns out there was more than one winner at the Ryder Cup. Not only did the Euros trample that happy-go-lucky bunch from the U.S.A., but Mr. Whippy — Scotland’s famed purveyor of ice cream — managed to dominate a New York Times photo that was part of the per-Ryder Cup coverage without paying a bloody quid. It’s a shame Mr. Mickelson didn’t make a stop at Mr. Whippy. While there’s no correlation between the consumption of ice cream…
  • If Yankee Stadium is the House that Ruth Built, We’re the PR Agency That HP Built

    Lou Hoffman
    8 Oct 2014 | 8:33 pm
    HP’s decision to cut along the dotted line and create two companies signals the end of an era. We supported HP’s communications efforts from 1988 to 2002 when the Compaq merger resulted in a game of musical chairs with the PR agencies … and left us standing. To this day, the experience rates as one of the most painful in my professional life. The loss involved more than just revenue. We had grown up with HP by landing a sliver of the HP business in 1988 – the application support division (ASD) and specifically the transfer of minicomputer documentation from paper to this crazy…
  • So Did Those 2014 Predictions for the Communications Industry Come True?

    Lou Hoffman
    5 Oct 2014 | 8:33 pm
    Back in January, I offered 10 quasi-mad predictions on how the communications industry would unfold in 2014. With nine months in the rear-view mirror, it’s time to look at the scoreboard. Prediction 1: The Pope’s Selfie Goes Viral I figured the big event would happen at Easter Mass. It turned out to be with two newlyweds during his standard weekly mass. Score: 9 (Except for the timing, I nailed it.) Prediction 2: NSA Teams with Benjamin Moore for Listening Paint I expected the covers to come off of  “Operation Knock Knock,” an NSA initiative to embed microscopic audio sensors into…
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    Your Story

  • SUNDAY_NIGHT**Broncos vs 49ers Live Streaming (National Football League) Game kickoff , score , video. Regular Season 2014 Satellite TV

    Carol
    19 Oct 2014 | 1:20 pm
    Broncos vs 49ers Live Stream Full TV Coverege Online Game On PC, Broncos vs 49ers Live Streaming Football Game Online On PC, Broncos vs 49ers Live NFL Stream: watch full play by play coverage of nfl games 2014, Broncos vs 49ers Live Stream Sunday NFL Game watch anywhere any time, Broncos vs 49ers live stream: how to watch online coverage tv game, sunday nfl: Broncos vs 49ers Live Stream free online tv coverage minute by minute, gameday: Broncos vs 49ers Live Free streaming Online NFL Football Game On PC. SO Lady’s & Gentleman Watch Broncos vs 49ers Live Streaming NFL SUNDAY NIGHT…
  • NBC,Tv)) 49ers vs Broncos Live Stream Instant Access To Regular Season 2014 Football Game

    Carol
    19 Oct 2014 | 1:16 pm
    SO Lady’s & Gentleman Watch 49ers vs Broncos Live Streaming NFL SUNDAY NIGHT FOOTBALL Online. Watch 49ers vs Broncos Live Streaming Online, NFL (National Football League) Football is the Most Likeable and Viewable game of the USA. Also most costly game in the world. So don’t miss this season of NFL 2014/15 game. Stay with us and enjoy all the game in HDQ. Watch 49ers vs Broncos Live Streaming NFL Online free Game en vivo , kickoff , score , video. Regular Season 2014 Satellite TV Channel Using Update Software For Instant Access To Regular Season 2014 Live 49ers vs Broncos Match. If…
  • SUNDAY_NIGHT)) New York vs Dallas live streaming Big match of live TV HD online game

    Carol
    19 Oct 2014 | 11:55 am
    SO Lady’s & Gentleman Watch New York vs Dallas Live Streaming NFL SUNDAY NIGHT FOOTBALL Online. Watch New York vs Dallas Live Streaming Online, NFL (National Football League) Football is the Most Likeable and Viewable game of the USA. Also most costly game in the world. So don’t miss this season of NFL 2014/15 game. Stay with us and enjoy all the game in HDQ. Watch New York vs Dallas Live Streaming NFL Online free Game en vivo , kickoff , score , video. Regular Season 2014 Satellite TV Channel Using Update Software For Instant Access To Regular Season 2014 Live New York vs Dallas…
  • Week 7** Cowboys vs NY Giants Live Stream : NFL Game Video Regular Season 2014 via Online direct on PC TV

    Carol
    19 Oct 2014 | 11:54 am
    Cowboys vs NY Giants Live Regular Season 2014 streaming on Sky TV with many more tv. watch online Cowboys vs NY Giants live streaming Big match of live TV HD online game. Watch the Best Games Directly on your PC! Stop paying for Cable & Sat TV! Access Now! 100% Satisfaction Guaranteed! Over 4500 HD Channels you can enjoy 24/7 Access, Anywhere No Bandwidth Limits New Channels Daily No Hardware Required Live Instant Sports Match Stream Watch Local & Worldwide Stations Simple User-Friendly Interface Customized Full Screen Video User-Friendly Software Setting Fast & Simple Instant…
  • NY Giants vs Cowboys live stream, NY Giants vs Cowboys live game, NY Giants vs Cowboys football online, NY Giants vs Cowboys live football game

    Carol
    19 Oct 2014 | 11:52 am
    Get & Watch NY Giants vs Cowboys Live Streaming NFL SUNDAY NIGHT FOOTBALL Online. Watch NY Giants vs Cowboys Live Streaming Online, NFL (National Football League) Football is the Most Likeable and Viewable game of the USA. Also most costly game in the world. So don’t miss this season of NFL 2014/15 game. Stay with us and enjoy all the game in HDQ. Watch NY Giants vs Cowboys Live Streaming NFL Online free Game en vivo , kickoff , score , video. Regular Season 2014 Satellite TV Channel Using Update Software For Instant Access To Regular Season 2014 Live NY Giants vs Cowboys Match. If You…
 
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    Online PR and social media agency - Liberate Media » Blog

  • Google Analytics for PR

    Jeremy Lloyd
    26 Sep 2014 | 4:19 am
    Data and analytics serve two important purposes in PR, strengthening campaign outreach and measuring impact. They are part of the daily... The post Google Analytics for PR appeared first on Online PR and social media agency - Liberate Media.
  • ESOMAR Congress Social Media Clinic case study

    Lloyd Gofton
    23 Sep 2014 | 4:07 am
                        Our latest case study is now live... The post ESOMAR Congress Social Media Clinic case study appeared first on Online PR and social media agency - Liberate Media.
  • Social Network cheat sheet

    Lloyd Gofton
    17 Sep 2014 | 2:34 am
    Our friends over at Prohibition PR have developed this social network cheat sheet, which we thought was very useful... The post Social Network cheat sheet appeared first on Online PR and social media agency - Liberate Media.
  • Liberate Media at ESOMAR Congress

    Lloyd Gofton
    1 Sep 2014 | 2:10 am
      ESOMAR Congress begins next week (September 8th) in Nice, France. As the biggest event in the... The post Liberate Media at ESOMAR Congress appeared first on Online PR and social media agency - Liberate Media.
  • Case study – Turning WiFi Purple

    Lloyd Gofton
    22 Aug 2014 | 12:56 am
      We have published our latest case study detailing our work to date with Purple WiFi, the... The post Case study – Turning WiFi Purple appeared first on Online PR and social media agency - Liberate Media.
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    Public Relations Sydney

  • Pitching etiquette – How to effectively follow up your media pitch with a journalist

    Catriona Pollard
    19 Oct 2014 | 3:55 pm
    A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch. Once it’s sent and is out of your hands, you patiently wait for a reply and nothing is happening… Don’t worry it’s normal for this to occur. Remember journalists receive hundreds of emails and phone calls a day and unfortunately not all media pitches are…
  • How to use PR to promote a charity

    Catriona Pollard
    12 Oct 2014 | 2:33 pm
    Building the awareness of a charity organisation or charity event is important to encourage donations and support for the cause. Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. As many charity organisations have a strict budget they may not be able to afford to invest much money in advertising or marketing. Charity organisations can then conduct their own PR activities to promote the business and stick to their budget. Whether you are a charity organisation or running a charity event here are some tips…
  • How to write a company announcement media release

    Catriona Pollard
    6 Oct 2014 | 3:12 pm
    Company announcements are an important regulatory requirement for listed public companies. They are legally required to inform their investors, shareholders, customers and publics about their latest company news. Your company may not be legally required to release your news however it’s a useful tactic to incorporate into your PR strategy. By releasing your company news to the media and your target audience it helps to inform them of your current activities, highlight your successes and builds brand recognition. So how do you release your company news? The first place to start is to write a…
  • How to use emotions to build brand loyalty with your target audience

    Catriona Pollard
    29 Sep 2014 | 6:21 pm
    Emotion can be a powerful tool in business, if you know how to use it. Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. According to www.circles.com, over 70 per cent of consumer (audience) loyalty and spending decisions are based on emotional factors. These emotional decisions are derived from the consumer’s experience when interacting with a company. How the consumer (audience) feels is just as important as the product…
  • PR and marketing: What’s the difference?

    Catriona Pollard
    21 Sep 2014 | 10:32 pm
    As PR professionals we are often asked how public relations (PR) differs from marketing. It’s easy to describe from a tactical point of view, however the difficulty often arises in articulating how each role contributes to business success. Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Target audiences: Marketing aims to reach current and…
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    PR Fuel - Public Relations News & PR Tips

  • Different Press Releases Have Different Audiences

    prfuel_rb
    20 Oct 2014 | 3:30 am
    John Steinbeck, author of the Pulitzer Prize-winning novel The Grapes of Wrath, once said, “Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an imagined person-and write to that one.” While your press release writing might not earn you any awards, this advice should guide every word you write. If you want your press releases to be effective, you need to communicate effectively with your audience. Of course, in order to do speak to your audience clearly, you need to know who that audience actually is. And that brings…
  • A Bad Press Release Doesn’t Get Better By Sending It Over And Over Again

    prfuel_rb
    17 Oct 2014 | 3:30 am
    When asked the question, “What annoys you about press releases?” Yahoo! Finance’s Rick Newman said, “The ones sent to me 2, 3 4 times, as if I’ll be more likely to respond; sending irrelevant material multiple times doesn’t make it any more relevant.” Look, there are a lot of things reporters and PRs hate about each other. And while both sides are prone to some thinness of the epidermis, Newman absolutely has a point here. As a PR person, it’s bad enough to send a reporter a bad, irrelevant press release; it’s absolutely unforgivable to keep bombarding him (or her) with the…
  • How PR Calms Customers in a Turbulent World

    prfuel_rb
    16 Oct 2014 | 3:30 am
    Just how important is public relations? To businesses it’s vital to staying relevant in a busy, fast-moving world. Most businesses would arguably go out of business without it, especially many of those that operate solely online. PR helps people become closer to the brands and businesses they frequent and makes a huge online world feel that much smaller.  But it does much more than that. I would argue that PR helps calm a crazy, turbulent world for your customers. PR provides them an opportunity to experience the world in an organized, calm manner. Think that’s a little too over the top?
  • 5 Signs You’ve Run Your Campaign Into the Ground

    prfuel_rb
    15 Oct 2014 | 3:30 am
    When your current campaign started, things were great. Customers were responding and you were bringing in new fans at an almost alarming rate. At some point, though, the fairy tale will end and you’ll have to make a decision on how to move forward.  However, sometimes it’s hard to tell when you should redirect your campaign. How can you tell when you’ve run the whole enterprise into the ground and need a fresh start? Here are five signs to look out for. 1. Comments Turn Negative Naturally one of the quickest ways to tell if people are tired of your campaign is if they start negatively…
  • Should You Focus on Likes or Shares on Facebook?

    prfuel_rb
    14 Oct 2014 | 3:30 am
    There’s no reason for you to be on Facebook if you’re being ignored. So you decide to start venturing out and trying some new things, including some brand new material. But something occurs to you – should you try to get people to share this material, or concentrate more on gathering a ton of likes?  While it seems like you should maybe go for both, there are in fact two ways of approaching a strategy like this. The kind of stuff you put out for Likes may not be the same kind of stuff you want to get shared all over the site. Content that would get shared may not the kind of stuff to…
 
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    Communications Conversations

  • Prediction: “Unplugging” will be a trend among 40+ crowd in 2015

    arikhanson
    21 Oct 2014 | 6:12 am
    There’s a Starbucks that’s less than a mile from my house. To say I visit it frequently is probably an understatement. The baristas know me and my drinks by name. It’s sad, really. I’m usually visiting this Starbucks during the morning rush. During that time, the line can extend out the door (side rant: Only in Minnesota). Point is: there’s usually a long line. And people in that line are often on their phones (another common situation you see below–had to playfully pick on my PRSA friends just a bit :). In fact, I’d say a full 90 percent of the…
  • What’s the best way to source content: In house vs. agency vs. freelance

    arikhanson
    14 Oct 2014 | 6:31 am
    As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. I know that sounds ridiculous, but in my experience, I’ve found it to be true. Yes, these companies have smart marketers. But the marketers are often busy planning and managing agency resources. Yes, these companies have great PR people. But again, the PR people are busy in meetings and planning out quarterly and annual plans. And…
  • Your content strategy is broken–here’s how to fix it

    arikhanson
    13 Oct 2014 | 6:20 am
    Last week, I visited the Dallas/Fort Worth metropolis (I had never been, surprisingly), to chat with the Fort Worth PRSA chapter. The topic of my half-day presentation: Content strategy. Specifically, I talked about how today’s branded content is broken. And, of course, I offered up ideas on how to best fix it. Again, it was a half-day presentation, so I’m not going to blog about the whole thing today, but I did want to discuss the 10,000-foot view. My main hypothesis: Today’s branded content is broken (for the most part). Be honest. Don’t we see a lot of THIS each…
  • Talking Points Podcast: Does building relationships with journalists still matter?

    arikhanson
    9 Oct 2014 | 6:16 am
    That was a hot topic in this week’s Talking Points Podcaast, as Kevin Hunt and I sat down to debate. The conversation is based on a post on PR News on that very topic–does building relationships with journalists still work? Or, do journalists just want the straight information? Interesting discussion–and be sure to read the PR News post. We also discussed LinkedIn publishing and if you should be posting original content on the platform–another interesting talker. And finally, we talk about Derek Jeter’s new enterprise, The Players’ Tribune, and what it…
  • How corporate IT is actually killing employee communications

    arikhanson
    7 Oct 2014 | 6:23 am
    Years ago, I worked for an accounting and consulting firm here in Minneapolis. They ran their systems on Lotus Notes. For those of you born after 1985, Lotus Notes is an operating system that runs all sorts of programs internally for big organizations, including email. It’s actually surprisingly easy to use, and simple. But it’s extremely dated. Yet, I know of AT LEAST two big companies in Minneapolis that are still using Lotus Notes. As a polite reminder, it is the year 2014. The internet has been in play now for a full 25-plus years. Now, I don’t have a huge problem with…
 
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    Flack Me RSS News Feed

  • Streamers' Utopia

    Mike Bush
    22 Oct 7121 | 6:13 am
    Summary: It’s finally happening. After years of hoping, praying (begging?), and keeping our fingers crossed, those of us who have been advocating cutting the cord from Cable are finally seeing a light at the end of the tunnel. It started Wednesday, when HBO announced that, yes, they would be unbundling from cable and building a standalone service.
  • HubSpot Helping With Social Media Management

    Doug Bedell
    22 Oct 5652 | 6:13 am
    Summary: HubSpot provides us with a timely weekend activity – becoming familiar with and setting up a social media content management system. Seriously, social media takes planning and a disciplined method for finding and posting engaging content on a regular basis. It looks to us like this HubSpot system – starting with “Keep an updated content calendar” through “10) Set a time limit for each task” – should indeed keep your social media posts in a row.
  • PR and Marketing to Marry? Heaven Forbid

    Doug Bedell
    22 Oct 4270 | 6:13 am
    Summary: Diane Schwartz raises a provocative question on PR News Blog: “Will PR and Marketing Get Married One Day?” I’m not among younger practitioners and they could make it happen, I suppose. But it’s likely to be a rocky union unless marketing changes its ways. For marketing is about selling while PR is about relating. And they’re not necessarily a good match. I’ve seen marketing people so fixated on selling that they don’t relate well at all, even when they already share the joint title of public relations and…
  • 'Could Have' Makes For Horrible PR

    Doug Bedell
    22 Oct 2437 | 6:13 am
    Summary: Who would have thought that the Centers for Disease Control would have been so hidebound as to stick with lax infection control procedures when faced with controlling Ebola in the U.S.? “In retrospect, with 20/20 hindsight," said CDC Director Dr. Thomas R. Frieden, “we could have sent a more robust hospital infection control team and been more hands-on with the hospital from Day 1.”
  • Change.org, PR to the Rescue of Parental Leave with #ChangeLeave

    Shawn Paul Wood
    22 Oct 2014 | 6:40 am
    Summary: Once upon a time, my bride was with child. It was our first, as a matter of fact. A glorious time. We couldn't wait. Every kick, flutter, and Braxton-Hicks moment, we cherished. Well, not so much of the latter (for her, at least). And then it happened. A time every father can certainly relate to if stuck at work during the blissful and highly anxious last trimester — I got “the call.” Like a Kardashian to a loose $100 bill on the ground...
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    fresh as.... A Mynt Public Relations Blog

  • Today is a good day for the Internet.

    21 Oct 2014 | 11:08 am
    Earlier today, Google announced on its blog an extra layer of security for Google Accounts based on FIDO U2F support added to the Chrome browser, the first public deployment of FIDO U2F protocols and a major step in increasing Internet security. Starting today, the Security Key by Yubico with its FIDO U2F support lets users securely login to Google Accounts and any number of service providers who have or will adopt the FIDO U2F protocol. FIDO U2F is an emerging open authentication standards initiative with strong support from more than 120 end-user and vendor companies in the FIDO…
  • Increase your Non-Profit Success with these 5 PR Tips

    26 Aug 2014 | 10:52 am
    I recently read an article on EverythingPR on the value and effectiveness of a well thought out public relations plan to bring attention and recognition to Non-profits.  These tips are excellent not only for the audience for Non-profits but across all organizations and industries.___________________________Connect the cause - Your communication needs to make the cause matter to your target market. If they read or view your communication and are unmoved, it’s your fault, not theirs. You need to teach them something in a way that makes them want to learn more. To surprise and invite and…
  • No One Has Ever Loved Carrots More Than This Puppy - The BarkPost

    15 Jul 2014 | 11:04 am
    No One Has Ever Loved Carrots More Than This Puppy - The BarkPost: Seriously, this pup could turn everyone into a vegetarian. Our company dog Phife was featured on BarkPost!! No One Has Ever Loved Carrots More Than This Puppy!!!! We are so proud of him and his love of carrots! 
  • Tweet Tweet......

    3 Jun 2014 | 2:40 pm
    All the cool kids are doing it…. connect with us on Twitter!!! 
  • San Diego's NextLevel Celebrates 15 Year Anniversary!!

    5 May 2014 | 4:17 pm
    A great local San Diego success story! NextLevel has reached a new landmark with 15 years of double-digit growth and support for local and national markets.  NextLevel celebrates this anniversary with great pride as the company remains organically funded, has thrived through two major recessions, a dot.com bubble and to this day, maintains a perfect record with zero complaints via the Better Business Bureau.  Started in 1999, NextLevel developed a fully redundant, high-availability internet backbone which was created for first responders and mission-critical clients, whose interruption of…
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    SF Chronicle

  • SOLiD Opens New Multipurpose Office in Denver

    22 Oct 2014 | 12:35 pm
    Facility to house innovation lab and training classroom plus regional sales and service teams to support the company’s continued rapid growth Sunnyvale, CA (PRWEB) October 22, 2014 SOLiD, a wireless densification infrastructure company announced today the opening of its newest North American office in Denver, Colorado where the company’s regional employees will innovate and collaborate with industry partners and customers. The Denver office features a technology lab and classroom as well as meeting and work areas. SOLiD, which last year relocated its North American headquarters to Silicon…
  • Advanced Discovery Appoints Industry Veteran Rick Hutchinson as Chief Operating Officer

    22 Oct 2014 | 12:30 pm
    Seasoned executive joins management team of fast-growing eDiscovery services provider Austin, Texas (PRWEB) October 22, 2014 Advanced Discovery, a leading provider of eDiscovery services and software for law firms and corporations worldwide, today announced that Rick Hutchinson has been named chief operating officer of the company. “Rick is a trusted leader who is uniquely qualified to drive strategic prioritization and accountability within Advanced Discovery, with a laser-focus on operational excellence in discovery services,” said David Vandygriff, CEO of Advanced Discovery. “I have…
  • Napa Valley Film Festival Returns Bringing Exceptional Celebration of Film, Food and Wine

    22 Oct 2014 | 12:30 pm
    Lodging specials available for fourth annual event Napa, California (PRWEB) October 22, 2014 The Napa Valley Film Festival (NVFF) will return for its fourth year and kick-off all festival events in Downtown Napa at City Winery. The festival will take place November 12 through 16, 2014. Events in downtown will also take place at The Lounge at Napa River Inn, Uptown Theatre Napa and more. Festival attendees are encouraged to book overnight accommodations in the City of Napa, as Napa will be the main hub for all NVFF events. Many of Downtown Napa’s fantastic lodging properties are offering…
  • Peachtree Petals West Los Angeles Announces New California Originals Collection

    22 Oct 2014 | 12:00 pm
    The Inglewood florist makes the announcement in an effort to market its custom-designed floral arrangements, expand its customer base and increase service visibility in the region (PRWEB) October 22, 2014 Peachtree Petals, a recognized leading floral provider specializing in premium floral arrangements and floral services, announces its California Originals floral collection. The Inglewood florist makes the announcement in an effort to market its custom-designed floral arrangements, expand its customer base and increase service visibility in the region. Peachtree Petals strives to be the best…
  • Global Velocity Joins the Internet2 Community

    22 Oct 2014 | 12:00 pm
    Cyber security software developer will work to help U.S. colleges and universities prevent data breaches St. Louis (PRWEB) October 22, 2014 Global Velocity, a developer of information-centric security (ICS) cybersecurity software, announced today it has joined Internet2, a not-for-profit, member driven technology and networking consortium dedicated to advancing new innovations and scientific discoveries for the next generation of research and education. Internet2 is comprised of over 260 higher education institutions along with leading corporations, government agencies and research…
 
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    InkHouse

  • 9 Ways to Prepare for the Unprepared Reporter

    Meg O'Leary
    21 Oct 2014 | 7:04 am
    Last week in interview between a C-level executive of a Fortune 500 and a reporter at a major daily newspaper, the reporter got on the phone and started out by saying, “Remind me what we are talking about today.” Cringe. PR person summarizes subject to be discussed. Exec acts polite and pretends to roll with it. Reporters asks spontaneous stream of questions. Call ends. Exec yells at in-house communications manager. Client yells at InkHouse. All asking the same thing:  “How could THIS happen?” THIS… after multiple conversations, emails and background materials exchanged between the…
  • What I love about InkHouse and why you might like to work here, too

    Tina Cassidy
    17 Oct 2014 | 6:50 am
    I was recently at an event where a company was asked what makes them special. They talked about how they have a slide – like what you might find in a playground – connecting two floors of their office. Sounds like fun, except not if you’re in a skirt and heels. But the comment got me thinking about what truly makes a difference in the workplace for employees. While there’s nothing wrong with slides, ping pong tables, or even scooters (which we enjoy here at InkHouse)… there are other more important reasons why one chooses to work someplace and more importantly, why they choose to…
  • Storify Upgrades its Platform to Embrace Collaboration

    Alex Ingram
    10 Oct 2014 | 2:13 pm
      If you’re reading this blog, you probably don’t need a lesson in the power of social media to bring your message to the masses. However, with a relentless timeline of real-time tweets and Facebook posts, it can be challenging to extract stories and themes. This is where Storify comes in handy. In case you’re not familiar with it, Storify is a Web platform that allows you to curate and publish social information from around the Web into one central location. Its beauty is it allows you to aggregate a collection of social elements from many voices and then publish them as a…
  • Boston Chamber Names InkHouse One of the Top 10 Small Businesses

    Beth Monaghan
    9 Oct 2014 | 12:50 pm
    This morning we were proud to attend the Boston Chamber of Commerce Breakfast where InkHouse was named one of the top 10 small businesses in Massachusetts. It’s a rare honor to be recognized alongside a true sampling of the Boston economy with the likes of b.good (the winners – their speech started with a hilarious story about how their food was terrible 10 years ago when they got started, but I think it’s pretty awesome now), Island Creek Oysters, Boston Organics, Nic+Zoe, Feldman Land Surveyors, Cambridge Sound Management, Golden Cannoli Shells Company (we can’t compete with…
  • Has Content Marketing Become the Safety Blanket for Risk-Averse, PR Introverts?

    Jason Morris
    7 Oct 2014 | 1:34 pm
    Today in the Holmes Report, I wrote a guest post on how large companies and the media often have a lion and hyena relationship—natural born enemies  who fight over the spoils of newsworthy information. It’s a relationship that grows increasingly cynical as companies get bigger and bigger, when it could and should be much more symbiotic. One very powerful thing that has actually made this adversarial relationship even worse is the advent of content marketing. We see more and more companies who have never been comfortable with traditional public relations embrace content marketing like a…
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    Beyond the Wire

  • Worthy on the Web – October 17

    Laurie Smith
    17 Oct 2014 | 5:41 pm
    When you curate a Twitter account featuring news media and PR news, it means you’re drawing from a resource set that provides an exciting real-time, world-view of emerging trends, memes and horrors, too. In the online world, even perspective can quickly lose perspective. So, in the spirit of maintaining a balanced view, here is what we found Worthy on the Web this week! Ebola: Perspective vs. Panic This week we’ve watched news coverage (and social buzz) of the growing Ebola crisis dominate our feeds with content ranging from responsible to fear-mongering to well over-the-top, as…
  • Building a better water cooler: 5 tips to engage employees with social networks

    Stella Karami
    17 Oct 2014 | 11:01 am
    Through intranets and web portals, technology has enhanced the employee communication experience. Fully grown and suited up for the workplace, social networks have entered the corporate realm with user-friendly “intranet” platforms for sharing stories and ideas while highlighting individual accomplishments. Internal communications isn’t just about providing employees with any old content, it’s become essential to the success of the business. It’s about distributing job-relevant information in a way that’s creative, interesting, and resourceful. By using social platforms to share…
  • Wicked Wednesday Video Workshop Wrap-up

    Amanda Laird
    14 Oct 2014 | 4:00 am
    On Sept. 24th, bragging rights were awarded to and prizes collected by the winning team of CNW’s inaugural Wicked Wednesday Video Workshop! The competitive spirit was out in full force as ten of Toronto’s finest public relations professionals went to battle. Participants were paired with CNW producers and editors, and challenged to produce a video in just a few hours that our client, Twelfth Fret guitar shop, could use on their website. Split into teams of five, each group was given the same materials to create their video. At the end of the night the videos were judged by industry…
  • Worthy on the Web – Oct. 10, 2014

    Amanda Laird
    10 Oct 2014 | 8:12 am
    We skipped our Worthy on the Web round-up last week to nap after our early morning Toronto Breakfast of the Media event. Speaking of which, we rounded up the 12 Things We Learned about Media Relations in 2014 from our Breakfast series, while Donna Papacosta captured the essence of our Toronto event with Storify. And, in case you didn’t have the chance to join us, check out the full-length video archive from Toronto. Calgary and Montreal coming soon. Now, here’s what else we found Worthy on the Web this week! Postmedia to purchase 175 English-language Quebecor publications On Monday…
  • 12 Things We Learned about Media Relations in 2014 from Breakfast with the Media

    Amanda Laird
    9 Oct 2014 | 1:46 pm
    Over the past week CNW took our Breakfast with the Media show on the road, hosting events in Toronto, Calgary and Montreal. We assembled some of Canada’s top journalists to share what life is like the newsroom and how public relations professionals can work with them in today’s environment. Here we’ve collected the 12 things we learned about media relations in 2014 from our Breakfast with the Media series! 1.     Relationships count No surprise here, relationships have always counted, but our Toronto moderator Steve Ladurantaye put it best: “The more connected we are and the more…
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    Susan Marie

  • "Heal Kashmir" [Inequality: Blog Action Day 2014]

    14 Oct 2014 | 6:13 pm
    Every year since 2007, thousands of bloggers have come together for one day to talk about one important issue, like Poverty, Climate Change and Human Rights. 2014 focuses on the rising issue of Inequality. Kashmir Since September 3, 2014, destructive monsoon floods have claimed hundreds of lives both in the Indian and Pakistani-administered regions of Kashmir.  © Pandit
  • The Last Lecture [Book Review] in The Empathy Library

    10 Oct 2014 | 2:07 pm
    Published in The Empathy Library HERE  Professor Randy Pausch of Carnegie Mellon has managed to describe in his own words, with the help of Jeffrey Zaslow; what true empathy, compassion, kindness and gratefulness mean in times of immense adversity.Published in 2008, after being diagnosed with cancer, Randy was asked by Carnegie Mellon to give a last lecture, which is customary.
  • The Experience of Living and Dying: A Poetry Anthology

    30 Sep 2014 | 12:59 pm
    I am extremely happy to announce the publication of an anthology of poetry by Celtic Knot Books Publishing that is a volume dedicated to the experience of life and death.  It only took the editors a few months to get this together and that is one amazing feat and my two Dads [now both deceased] are eternally honored in this volume, as are many of the loved ones of the global authors I am
  • i often wonder

    19 Sep 2014 | 7:01 am
      i often wonderwhat you seethrough my eyeslooking into your own i wonderif my spiritspeaksthrough my eyesmouthlipshandsvoice my whines and cries the way my hipsdancefrom side to side and how my palmsrestever so gentlyupon myskin for you i wonderhow it makes you feelviewing mein all of mydivine purity i wonderif it is the same feelingwhen cool sweet breezebrushes against your
  • Goodreads Book Giveaway [my first volume of poetry/prose "knots"]

    8 Sep 2014 | 10:31 am
    <!-- Show static html as a placeholder in case js is not enabled -->       .goodreadsGiveawayWidget { color: #555; font-family: georgia, serif; font-weight: normal; text-align: left; font-size: 14px;      font-style: normal; background: white; }    .goodreadsGiveawayWidget img { padding: 0 !important; margin: 0 !important; }    .goodreadsGiveawayWidget a { padding: 0 !important; margin: 0;
 
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    Schwartz MSL

  • IT Security Trade Shows: How to Maximize Conference PR in 2015

    Bill Keeler
    29 Sep 2014 | 2:20 pm
    With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend SecureWorld events or Black Hat Europe, but most go into “bunker mode” in Q4 and stow trade show booths for a few months.  MSLGROUP clients were busy at Black Hat 2014 with more […]
  • 5 Strategies to Get Executives Engaged and Excited About Twitter

    Jordon Goulder
    8 Sep 2014 | 2:41 pm
    If you read my June 2014 blog post about why executives should get involved with Twitter, then you should have a good understanding of the business benefits of a socially-engaged company executive. In that post, I discussed how Twitter-savvy business leaders can help increase brand recognition, find talent and more. Now you are ready to […]
  • Taking a Holistic View of Electronic Health Records

    Davida Dinerman
    31 Jul 2014 | 10:48 am
    In my years of working with technology companies I have learned that even the best technology cannot overcome bad process. For technology to make an impact on healthcare efficiency and patient outcomes, computer systems must be interoperable, and must allow people to use data in a valuable way. These issues intersected recently, as reported in […]
  • Know Your Audience: Best Practices for Doing PR in China

    Darah Roslyn
    23 Jul 2014 | 12:04 pm
    Given its fast growing economy, China attracts businesses of all sizes, and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace—and it’s the uniqueness of its culture and history […]
  • #ICYMI: PRSA Boston’s The Digital Agency Event

    Caitlin Mahler
    21 Jul 2014 | 11:59 am
    By Caitlin Mahler and Antonia Rutter Facebook and Twitter and YouTube, oh my! Welcome to the world of the digital agency where these platforms aren’t a faux-pas, they’re a big piece of business. Last week PRSA Boston held a panel discussion on the changing face of agencies in the digital era. Peter Panagopoulos, director of […]
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    Melissa Cassera

  • Still can’t figure out who your “ideal clients” are supposed to be? Try: the Sunday Gravy Principle.

    melissa
    16 Oct 2014 | 8:08 am
    “Your ideal client.” It’s a buzz-word — or rather, buzz-phrase — that a lot of people in the business world toss around. And when it gets tossed around? It’s rarely with a smile. More like a groan. People drive themselves crrrazy trying to figure out every little detail about their “ideal clients.” What they look like. Where they shop. What they do for fun. Which magazines they subscribe to. Which Greek Goddess or historical figure they most closely resemble. All the intricate little details of their psychology… what makes them tick… and of course, what compels them to…
  • Exposed! The inner workings of my business, revealed.

    melissa
    8 Oct 2014 | 3:54 pm
    I’m often asked the question: How do you have a multiple 6-figure business and only work 20 or so hours per week?! The answer is: I’m in a weird cult that holds masked sex parties + initiation rites in a secret crawlspace inside of Jay-Z’s NYC penthouse! OK. Just kidding. The real answer is much less glamorous, but I’d love to share it with you. Here’s a never-before-shared, behind-the-scenes tour of my business … :: What I do to make money. This year, I’m working with a handful of private clients as a publicity + sales mentor who invest and sign a full-year contract of love. In…
  • WHEN OBSESSIONS GO WRONG!!! 3 bad business obsessions that you have GOT to drop.

    melissa
    1 Oct 2014 | 3:12 pm
    There are good obsessions. Like … fervently dreaming up new ways to uplift + entertain your business audience — say, serving up a ridiculously fun challenge to help them master a new skill. Like … world-changing Swedish coffee machines that transform your entire morning (what?! get in my life.) Like … trolling YouTube to re-watch sex scenes from your favorite TV dramas, because it makes you sooo happy (who, me?) I believe it’s super important to be obsessed with your business + the people you’ve decided to serve. (If you’re not obsessed, why bother? Find another…
  • “I’M TOO BUSY!” Why this excuse makes me want to stab myself in the eyeball.

    melissa
    24 Sep 2014 | 8:26 am
    As a business consultant, I’ve probably heard every excuse in the book. “I can’t!” “I don’t have enough money!” “I’m not ready!” “My assistant quit on me!” “My dog needs a cuddle!” Some excuses are totally valid. Sometimes, yeah, you do need more training. Sometimes you do need to slow down. Sometimes you do need to hire a new right-hand person. I get it. But there is one excuse that is — in my humble opinion — total crap: “I’m too busy!” And I know, because I used to whip out this particular excuse. A LOT. For years, I would regale my friends,…
  • 22 Creative + Surprising Ways to Show Your Business Community: “I LOVE YOU AND I’M HAPPY YOU ARE HERE.”

    melissa
    17 Sep 2014 | 9:24 am
    Based on the energizing + salted-caramel-laced words that you read here on my blog, it might seem like I spend six hours a day cycling through Napa Valley with my dog Lily riding in the front basket, spreading goodwill and cheer, tossing daffodils onto people’s front lawns as I call out, “I loooooooove yooooou!!!” The reality is … a little bit different. I don’t talk about it (much), but I’ve actually survived some pretty dark and tough sh*t, throughout my life. Thanks to lots of therapy and amazing family + friends, I’ve pulled through it. But as a result of the…
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    The PR Coach

  • Why digital PR means people & relationships?

    PR Coach
    3 Oct 2014 | 5:01 pm
    What if you brought together one the best-regarded thought leaders in communications and social media with one of the funniest cartoonists? You get a very thoughtful little book with big ideas about people and relationships online and how PR plays a critical role in bringing the two together. And you’d be smiling while you read […]
  • Seth Godin, Lao-Tzu, me and writing on the internet

    PR Coach
    28 Sep 2014 | 6:08 am
    I guess I’m in a metaphysical mood today. Thinking about writing for the internet, how it’s different,  and finding your own style. So, let’s set the scene… Seth Godin, Lao-Tzu and I walk into Hemingway’s Bar & Grill. Godin says, “I’ll have a Purple Cow.” I say, in my best Homer Simpson salutation, “Beer me.” Lao-Tzu […]
  • Social media on one hand. Words on the other.

    PR Coach
    15 Sep 2014 | 6:37 am
    It’s all around us. We’re bombarded by content advice porn from the “experts.” It’s irresistible but like most instant gratification, it’s short-lived. Content is king. Make your copy bite-size and scannable. Run it through your Buzzfeed detector. Oh, and add visuals. They increase readership and response noticeably. After all, aren’t Pinterest and Instagram the next […]
  • Rumpled spokesmen: New PR & marketing trend?

    PR Coach
    8 Sep 2014 | 10:16 am
    It’s official. Rumpled really is right in style! At least you’d be correct in thinking so if three high-profile, heavy rotation TV commercials are any indication. The TV ads from Trivago.com, Liberty Mutual, and DealDash.com each feature unlikely and atypical spokespeople who remind us more of Columbo, Humphrey Bogart, Jack Nicholson or Lucy Arnaz. Is […]
  • CIA launches Twitter account: Mission impossible?

    PR Coach
    10 Jun 2014 | 6:13 pm
    Imagine you work for the Central Intelligence Agency? Checking your voicemail two months ago via your satellite smartphone, you hear this new assignment: Agent Smith. Your mission today, should you decide to accept, is to plan and launch our new CIA Twitter account. You will have all the resources you need and we recognize the […]
 
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    Hypertext

  • Sharper Images: 3 Tips That Make Your Photograph Pop

    Laura Mossteller
    17 Oct 2014 | 4:14 am
    The following is the second part in an ongoing series of graphic design tips that focus on images, graphics and interactive media for integrated communications projects. Image resolution is one of those terms that everyone knows, but not really. That’s because the concept can quickly plunge into complicated details that cause the brain to file the subject away for later and then promptly forget. The goal of this post is to stick to the basic, yet vital, parts of image resolution in the hope of keeping the subject more concrete and easy to apply when needed. That way, a photograph or other…
  • Why Webinars and LinkedIn Can’t Substitute For Real Conferences

    Vince Abbate
    15 Oct 2014 | 6:09 pm
    Webinars and LinkedIn aren't as fun as actually meeting your idols and connecting with real people. Who'd have thought? In the age of social media and content marketing, some people may argue that webinar conferencing and networking on LinkedIn is the new norm for experiencing thought leadership and making professional connections. They may even go as far as to say traditional conferences have gone the way of the Dodo. I say they're wrong. Or, at least somewhat misguided. Webinars are broadcast online for just about anyone, in any part of the word. You don’t even need to miss work. That…
  • Funny Memes For Your Next Content Campaign? Don’t Laugh

    Vince Abbate
    6 Oct 2014 | 3:05 pm
    Less than two years ago, funny memes were nothing more than a novelty and means to either emphasize an emotion (see Grumpy Cat meme) or berate public figures (see “Eastwooding”). And they still are. But even though most of these funny pics with captions may be considered nonsensical and devoid of purpose, there’s no doubt about their virility. Some top Internet memes can get tens of thousand of views on social media and even find themselves in the annals of funny memes history. So can these so-called "Internet phenomena" be used as part of your social media marketing strategies?
  • How To Speak Social Marketing In Your Boss’ Language

    Lewis Webb
    2 Oct 2014 | 1:44 pm
    Ever had to sell your bosses on social media marketing, and they have no idea what you’re talking about? If the answer is “Yes,” you’re not alone. Social platforms such as Snapchat, Tinder and Yo! are often aimed at a younger, mobile friendly generation and can be greeted with a mixture of skepticism and bemusement by many in the C-suite — especially when it comes to developing social marketing strategies. With that in mind, we gathered with experts from IBM, Microsoft and CorpComms Magazine for a discussion panel on September 25 at Social Media Week London. The panel, “The…
  • Sell Your Boss On Social Media Marketing (SMW14 panel video)

    Vince Abbate
    1 Oct 2014 | 2:14 pm
    Social Media Marketing Experts Hold Social Media Week London Panel We gathered together with experts from IBM, Microsoft and CorpComms Magazine on September 25 at  Social Media Week London to pick their brains about social media marketing and how to get the C-suite to buy-in on the concept. Of course, it can be difficult when trying to convince your boss of adopting new online marketing tactics — especially when it comes to B2B content marketing — which is why we hosted The Cynics’ Guide to Social In the B2B Space,” a special panel at the yearly event that focused on social…
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    The Access Point

  • Four observations from LinkedIn’s inaugural CommsConnect event

    Trevor Jonas
    14 Oct 2014 | 9:05 am
    Last week I had the pleasure of attending LinkedIn’s inaugural CommsConnect event in San Francisco. It was a gathering of some of the top communications talent around, which made for a solid day of learning and networking. Here are four quick observations from the event. Everyone is talking about content The one word that was repeated over and over and over again throughout the day was content. It is clear smart communicators recognize that they now play in the content game—and “content” in this context goes far, far beyond a press release. In fact, I don’t recall hearing “press…
  • Is Email Ruling and Ruining the World?

    Access
    29 Sep 2014 | 10:50 am
    This last Saturday morning, before I had my first cup of tea or a bite to eat, I dove right into my inbox, anxious that important emails needed to be immediately addressed. I wish I could say this was an unusual morning ritual, but the fact is that email dominates my world, at work and at home. I am not alone. The Center for Creative Leadership found that most white-collar workers were manically tied to email 13.5 hours a day, with 38% continuing to check their emails during dinner. I find it somewhat ironic that the organization that conducted this study is focused on creative leadership,…
  • Meet the Staff: Ken Bruno

    Access Digital
    18 Sep 2014 | 7:07 am
    They’re invaluable to what we do and how efficiently we can do it. We’re proud to have a new crew of employees at Access and we’d love for you to get to know them. Here’s a quick Q&A with Ken Bruno, an Account Supervisor in our New York office… Where are you from and how did you hear of Access? I was born and raised in Brooklyn, NY and currently reside on Staten Island. A friend of mine who was familiar with a few members of the Access team introduced me to the agency and I’ve been here ever since. Your role at Access includes… I’m involved with day-to-day client…
  • Embracing change with an eye on the future

    Susan Butenhoff
    19 Aug 2014 | 7:05 am
    For me, one of the most powerful quotes I have tried to live my life by is from John F. Kennedy: “Change is the law of life. And those who look only to the past or present are certain to miss the future.” Change can be hard, especially when we believe we have mastered what we do, who we are and where we fit in the world. But there comes a time when the opportunity to step up and change the status quo, start a new chapter and embrace new challenges is so right that you wonder why you had any hesitation. The time for change is now and it is exciting – not only for me as the founder of…
  • Leadership Lessons for a VUCA World

    Susan Butenhoff
    10 Jun 2014 | 10:50 am
    Three decades after I graduated from Cambridge University, I found myself receiving a new diploma while Pomp and Circumstance played. This weekend I graduated from the Omnicom University Senior Management Program. This  program, which just celebrated its 20th anniversary, is conducted over a one year period at Babson College in Wellesley, MA where 55 senior Omnicom marketing executives gather from all over the world to learn from renowned lecturers from Harvard Business School.  We held spirited debates based on HBS case studies that included the rise and fall of Lehman Bros. and…
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    Communiqué PR Blog

  • “Fear-bola” and the Power of the Media

    Sheridan Smalley
    20 Oct 2014 | 9:00 am
    It’s impossible to ignore the ongoing coverage of the global Ebola crisis. Reading the latest on the outbreak—particularly in the hardest-hit areas—is at once fascinating and heart-wrenching. It’s deeply troubling. And lately, above all, it’s terrifying. At the heart of many of the stories around Ebola is its growing danger and the pervasive fear that is rising among the public as a result. The media has even given this a name—“fear-bola”—and in many cases, its coverage of the crisis seems to perpetuate it. CNN has a whopping 16 articles related to Ebola on its home page as…
  • Turning Big Data Inwards: VoloMetrix Secures $12 Million for People Analytics

    Richard L. Tso
    17 Oct 2014 | 9:00 am
    Are you ready to integrate business intelligence within your company to better understand organizational performance? This week, our client VoloMetrix announced that it has secured $12 million in Series B funding to help grow its business and aims to triple its headcount within the next 12 months. While many companies currently use real-time, external customer analytics to inform business decisions, VoloMetrix’s technology applies its sophisticated analytics internally to company-gathered data on employee behaviors and the company’s social graph. The anonymous and aggregate data extracted…
  • UW-Spin-out AnswerDash Announces General Availability and Major National Customer

    Molly Strong
    16 Oct 2014 | 11:15 am
    This week, AnswerDash, a website customer service tool that allows visitors to find contextual answers anywhere on the page, announced its General Availability in tandem with a major national customer, the U.S. Green Building Council (USGBC). AnswerDash spun out of The University of Washington’s Information School, after years of research on human-computer interaction, and is the world’s leading contextual answer service technology for websites and web apps. In his research at UW, CEO Jake Wobbrock unearthed a fascinating connection between language development and people’s experiences…
  • LinkedIn Long-Form Tips & Tricks

    Maddie Beck
    10 Oct 2014 | 12:45 pm
    With the recent addition of LinkedIn long-form publishing, all LinkedIn users will soon have the potential to reach thousands, if not millions, of viewers. While some LinkedIn users previously applied and then publishing capabilities, in the coming months all users will be granted access to long-form publishing. With such a robust opportunity to expand and enhance one’s personal and professional brand, I wanted to learn more about just how to get in front of the best and largest audience. Below are some tips and tricks to best position a long-form post. 1. What should your post contain?
  • T-Mobile CEO John Legere’s Presentation Style – Why it Works

    Jennifer Gehrt
    6 Oct 2014 | 11:45 am
    Credit: GeekWire You know a presentation is effective when you are still thinking about it days later. This morning I found myself reflecting on T-Mobile CEO John Legere’s 45-minute fireside chat at the GeekWire Summit with GeekWire co-founders John Cook and Todd Bishop. It got me thinking about why it was so penetrating. Here are my thoughts. 1. John Legere seems authentic and very comfortable in his skin with his colorful language and ability to make humorous, self-deprecating remarks. Even in jest, it takes confidence to make self-deprecating remarks, which Legere did at several points…
 
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    PRSAY – What Do You Have to Say?

  • PRSA Welcomes our New CEO

    Joe Cohen, APR
    15 Oct 2014 | 6:48 am
    This past March, for the first time in more than seven years, PRSA found itself without a CEO.    Following a seven year tenure at PRSA, our chief staff officer Bill Murray announced that he would begin an exciting new chapter in his career, leading the National Coffee Association.  Bill had been a great leader […]
  • Sound Check: Avoiding Presentation Dangers

    Virgil Scudder
    10 Oct 2014 | 10:33 am
    Will Marlow You’ve been invited to give a presentation at a prestigious professional gathering. So, you spend countless hours preparing — shaping what you plan to say and developing visuals to illustrate your points. You’re on your way to success — or are you?  Some speakers find that their efforts have less impact than they […]
  • What You Need to Succeed: Five Essential Leadership Skills

    Elise Mitchell
    9 Oct 2014 | 11:00 am
    Editor’s note: In recognition of the industry ideals reflected in the PRSA 2014 International Conference theme “Leading the Way: Fearless Future for PR,” we’ve invited industry-leading female CEOs to share their inspiration, tips and advice on how to grow, succeed and advance to the highest levels in the profession. Follow the “Leading the Way: Lessons from Female CEOs” […]
  • 5 Tips To Making The Most Of The PRSA 2014 International Conference

    Elise Mitchell
    8 Oct 2014 | 10:17 am
    You’re slammed at work – way more to do than hours in the day, and it doesn’t look like it’s going to get any better before year’s end.  But there is a bright spot on your calendar – a short trip in just a few days to Washington D.C. for the PRSA 2014 International Conference. […]
  • Build A Firm As Manager, Grow It By Being A Leader

    Grace Leong, APR
    7 Oct 2014 | 12:11 pm
    Editor’s note: In recognition of the industry ideals reflected in the PRSA 2014 International Conference theme “Leading the Way: Fearless Future for PR,” we’ve invited industry-leading female CEOs to share their inspiration, tips and advice on how to grow, succeed and advance to the highest levels in the profession. Follow the “Leading the Way: Lessons from Female CEOs” […]
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    ComPRehension

  • The Curtain Is Up: D.C.’s Thriving Arts Scene

    PRSA
    14 Oct 2014 | 7:00 am
    Editor’s note: This is the final submission in a series of guest posts from the PRSA National Capital Chapter publicity committee for the PRSA 2014 International Conference, October 12 – 14. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents. When you think about visiting D.C., you think about seeing the Washington Monument, Lincoln and Jefferson Memorials, and The White House. But did you know that D.C. has a vibrant arts community? According to Destination D.C., the metro area is a thriving…
  • Run The City

    PRSA
    13 Oct 2014 | 7:52 am
    Editor’s note: This is the ninth post in a series of guest posts from the PRSA National Capital Chapter publicity committee for the PRSA 2014 International Conference, October 12 – 14. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents. Washington DC is a runner-friendly city. In fact, one of the best ways to see the city is on foot, exploring one of the many trails surrounding the city and region. As a long-time DC resident and distance runner, below are a few of my top recommendations based on…
  • DC: Insider’s List Of Other Things To Do

    PRSA
    12 Oct 2014 | 7:00 am
    Editor’s note: This is the eighth post in a series of guest posts from the PRSA National Capital Chapter publicity committee for the PRSA 2014 International Conference, October 12 – 14. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents. So you’ve been to DC before and feel like you’ve seen it all?  Just because you’ve seen the monuments and a few museums, doesn’t mean you’ve done it all. The Nation’s Capital is a multi-faceted destination full of interesting neighborhoods, history and…
  • Crossing A Bridge: Why Virginia Is for Lovers!

    PRSA
    11 Oct 2014 | 8:00 am
    Editor’s note: This is the seventh post in a series of guest posts from the PRSA National Capital Chapter publicity committee leading up to the PRSA 2014 International Conference, October 12 – 14. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents. While PRSA conference attendees may visit the Washington Monument, Lincoln Memorial, the White House, and even Ben’s Chili Bowl you also may be interested in traveling across a bridge (Roosevelt, Key, or Memorial) to another tourist mecca– Northern…
  • President Teddy Roosevelt’s Ongoing D.C. Legacy

    PRSA
    10 Oct 2014 | 12:00 pm
    Editor’s note: This is the sixth post in a series of guest posts from the PRSA National Capital Chapter publicity committee leading up to the PRSA 2014 International Conference, October 12 – 14. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents. via: Harvey Barrison Don’t Miss Roosevelt Island, Key Bridge Boat House and the National Cathedral Our 26th president, Theodore Roosevelt, left more than his presidential legacy to Washington, D.C. He was the inspiration for Roosevelt…
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    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • Gregory FCA’s Joe Anthony to present at the BDI Financial Services Social Business Leadership Forum

    17 Oct 2014 | 6:31 am
    Gregory FCA Partner and President Joe Anthony has been tapped to present to some of the largest financial services companies in the nation on October 16, 2014, at the BDI Financial Services Social Business Leadership Forum in Chicago. His presentation, entitled “The New Communications Paradigm in Financial Services: The Penn Mutual Case Study”, will focus on client The Penn Mutual Life Insurance Company. A 167 year-old institution with $100 billion of life insurance in force, Penn Mutual has integrated its content publishing, social media, media relations, advisor communications, and…
  • So dissapointed in Jon Stewart and the length his producers went to 'gotcha'

    15 Oct 2014 | 8:14 am
    GOTCHA: Stewart backpedaled and pulledthe part of the segment.I hate 'gotcha' videos. Sure, they make for great TV, but I hate to think that someone’s entire life could be framed by unplanned comments made in the glare of a TV light, especially when the subject is misled about the use, purpose, and format of the video. By now, we’ve all read of Jon Stewart’s own problems with his 'gotcha' video, and how his producers misled Washington football fans by assuring them, according to their accounts and those of their lawyers, that they would not be confronted by Native Americans during the…
  • John Oliver is funny, but is he a journalist?

    9 Oct 2014 | 5:43 am
    JOHN OLIVER: Oliver has created a new formof comedy.Oh, he’s funny. Really funny. A Brit who’s now being credited (wrongly) with resuscitating long-form journalism here in the U.S. and along the way creating a new form of comedy. I love his show, and laugh at it. I also disagree with a growing number of media critics who contend that John Oliver is a journalist. He’s not, and here’s why:Doing research doesn’t make you are a journalist. Yes. Journalists do research. No. Doing research does not make you are a journalist, even if it’s in preparation for broadcast or publishing.
  • And now to tonight’s fake news …

    29 Sep 2014 | 9:38 am
    STRANGE NEWS: Major Mariam al-Mansouricomes from the UAE, where women areroutinely discriminated against. Last week’s news that a female fighter pilot from the United Arab Emirates had led an airstrike on ISIS strongholds inside Syria struck me as odd. Especially since The UAE isn’t exactly known as a hotbed for women's equality. I mean, their biggest claim to fame on the topic is that unlike other Arab counties, they allow women to drive cars!According to Human Rights Watch, the UAE isn’t exactly the National Organization for Woman. Islamic law in the UAE discriminates…
  • What defines news: More and more it’s video

    24 Sep 2014 | 1:48 pm
    BACK IN THE SPOTLIGHT: In the RayRice case, it was video that rejuvenated the story What’s news? As every journalism student knows, it’s got to be timely, local, significant, celebrity-driven, or human-interest focused.Well, all that and more is now trumped by one additional qualification: video. If the recent Ray Rice case taught us anything, it’s that video, in all its grainy, security camera glory now trumps even the most classic definition of news. The Ray Rice story was dead in its tracks, until it came back to life, thanks to the security tapes from the now-defunct Revel…
 
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    BurrellesLuce Fresh Ideas

  • Public Speaking Tips: 10 Keys to an Engaging Speech

    Guest Blogger
    20 Oct 2014 | 8:43 am
    Scudder during the session. Photo by Andrea Gils by Andrea Gils* We all get butterflies before performance. The key is to get the butterflies to fly in formation.” – Virgil Scudder, president, Virigil Scudder and Associates, LLC. Virgil Scudder, public relations veteran and president of Virgil Scudder and Associates shared his 10 keys to succeed in public speaking during his session in the 2014 Public Relations Society of America International Conference, which took place Oct. 12-14 in Washington, D.C. Glossophobia, or what most of us know as public speaking or stage fright, has been…
  • Pitching the Media – The 2014 Edition

    Guest Blogger
    16 Oct 2014 | 9:23 am
    L to R: Hammerand, Drew, Putz, Lebens. Schwartz, Ojeda-Zapata and moderator Rachanda Hall. Photo by Debbie Friez by Debbie Friez* Your pitch needs to be a great relevant headline in the subject of your email. (“Yes, I know,” I think as I listen to yet another media panel. But, do I always follow this advice?) So, I continue to listen to the panel of six journalists for this combined Minnesota PRSA, NIRI Twin Cities and Business Wire event. The 2014 edition of this annual event turned out to be one of the best media panels I’ve attended. Let’s get it out there. Do I call, email, tweet,…
  • The Best Tweets From the PRSA 2014 International Conference

    Ellis Friedman
    15 Oct 2014 | 9:17 am
    Cooling temperatures and fall foliage mean one thing to public relations pros: the PRSA International Conference. This year’s conference, in case you hadn’t heard, was held in Washington, D.C., and it was definitely one for the history books. In the following weeks we’ll have lots of great session recaps, but since #PRSAICON was trending on Twitter multiple times throughout the conference, first we’re bringing you some of our favorite #PRSAICON tweets.   Ha! @fredcook takes pic of #prsaicon crowd as he accepts #PRSA Gold Anvil. Come see him in Jax tmrw! pic.twitter.com/Vigpavml5c…
  • Cross the Generational App Divide by Discovering Improvement Points

    Ellis Friedman
    13 Oct 2014 | 10:07 am
    flickr user Jason Howie under CC BY It happens all the time: older generations just don’t get the latest gizmos kids these days are using. What doesn’t happen every day is when there’s a conversation about it in an editorial space and the publication makes that conversation public. That’s what news site Quartz did last week. In talking about payment app Venmo, writers under 30 said they used the app all the time and that they and their friends found it incredibly useful. The response from the over-30 crowd: “Why?!” Venmo allows users to pay their friends for split checks, rent,…
  • Your Guide to Style Guide Apps

    Ellis Friedman
    9 Oct 2014 | 9:04 am
    screenshot of The Writer’s style guide app One of the keys to consistent messaging and brand voice is having an in-house style guide, even if that guide is just plain ol’ AP style. The drawback to style guides is that, frankly, few but the wordsmiths reference them and they’re not always super accessible (who wants to carry around AP Stylebook or wade through docs to find the in-house guide?). Luckily, there are apps for that. In searching, we only found three of them, but they should be able to at least cover your basics. Here’s our mini-roundup of style guide apps. AP Stylebook…
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    PR CONVERSATIONS

  • Sharing Toni Muzi Falconi’s biased memoirs

    Heather Yaxley
    19 Oct 2014 | 10:37 pm
    We have always been proud to have the support of Toni Muzi Falconi whose original blog became PR Conversations, and he then passed the editorship to Judy Gombita, Markus Pirchner and myself. Toni has now published his ‘biased memoirs’ entitled glow worms - which can be downloaded free as an ebook from the Biased Memoirs site, with a request to donate to the Cordoba Initiative – or as a paperback via Lulu. Toni  decided to engage in what he calls the onanistic, narcissistic, navel-gazing exercise of consigning my musings to paper for two main purposes: to delay senile…
  • Two glaring gaps in an otherwise glowing review of senior PR practice in Canada

    Judy Gombita
    18 Sep 2014 | 12:46 am
    A report and commentary on the Canada-specific Generally Accepted Practices (GAP) VIII Survey results By Natalie Bovair, APR It’s official: Canadian public relations practice is distinct and progressing well toward best practice. This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR, associate professor at Mount Saint Vincent University. Following are study highlights gleaned from the CPRS presentation* as well as some commentary from…
  • Association Public Relations

    Heather Yaxley
    10 Sep 2014 | 2:31 am
    It seems surprising to me that the final chapter in Part II of the 1948 book, Your Public Relations, looks at practice within an industry body as this seems rather a specialist rather than strategic focus. However, its author Holcombe Parkes, Vice President of the National Association of Manufacturers (NAM) believes PR at the association level differs significantly from the organisational one. In the book’s About the Authors section, Parkes is said to have “been engaged in public relations work for associations, either as a consultant or as an elected officer for over twenty-seven…
  • Exposing PR’s weaknesses

    Heather Yaxley
    17 Aug 2014 | 12:31 pm
    I’m concerned about public relations. In the way that the Texas mother who created the Ignore No More app was concerned by her son ignoring her mobile phone calls.  PR – why are you ignoring all the good advice that’s around you? Even more concerning, why are PR practitioners ignorant of the weakness of a discipline that relies on anecdote, criticism and personal opinion, rather than robust evidence, substantiated thinking and considered arguments? We see this almost everywhere that PR is discussed online (and often in print too). Bloggers and commentators with opinions…
  • Why public relations must wake up to wearables

    Judy Gombita
    7 Aug 2014 | 12:50 am
    Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter Op-Ed by Catherine Arrow In kicking off this post, I was sorely tempted to indulge in a Buzzfeed-style headline, complete with obligatory quirky picture—probably JIBO, the world’s first family robot. I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that…
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    HarveyLeach Media Training

  • Why Nick Clegg should stop rabbiting on

    Ann Bird
    6 Oct 2014 | 8:14 am
    The Party Conference season so far has been memorable for politicians’ performances, rather than their policies. Ed Miliband’s speech will ironically be remembered for what he forgot (that small matter of the deficit), whereas the Prime Minister’s will be recalled for what he remembered with painful passion: taking his very sick child to be treated by the NHS. Now it’s Nick Clegg’s turn. But if the Lib Dem leader’s performance at his conference this week is anything like his efforts on BBC Radio 4’s Today programme this morning, when he was interviewed by Mishal Husain, it too…
  • Farage enjargonised

    Graham Leach
    29 Sep 2014 | 1:29 am
    Firstly, I would like to apologise for the hideous title of this blog. The word “enjargonised” does not exist in the English language but I’ve used it on purpose. I apologise if it sends your computer’s spellcheck into a frenzy. This concocted term is not untypical of the way poor communicators can corrupt words with the aim, as they would see it, of making the person using them sound grander, important and more serious.  Unfortunately for them, the result is the opposite.  They are either unintelligible to the general public or leave them stone cold or indifferent. This is…
  • Miliband’s missing moments

    Graham Leach
    24 Sep 2014 | 1:29 am
    In interviews this morning, the Labour Party leader Ed Miliband demonstrated one of the great faux pas that interviewees often make when questioned about something they’ve messed up. On this occasion, the interviews followed yesterday’s speech by Mr. Miliband at his party’s annual conference. Rather than speaking from a written script or an autocue, Miliband chose to deliver his speech from memory. Some might applaud this approach as it departs from the often-stifling requirement to gaze at screens on either side of the speaker’s podium. However, this approach yesterday by…
  • Scotland – what comes next?

    Andrew Harvey
    19 Sep 2014 | 1:35 am
    At precisely seven minutes past six this morning came the result from Fife that clinched it. Scotland had rejected independence. But within minutes the focus had switched from a clear result to a very misty future and for the leaders in the campaign the challenge was now how to deal with what comes next. Alex Salmond’s speech following the Yes campaign’s defeat betrayed one or two of the characteristics that might have turned off many Scottish voters. There was not one expression of humility, nor any note of congratulations for the winning side. Whereas other spokespeople were speaking of…
  • In the wrong gear

    Graham Leach
    5 Sep 2014 | 2:29 am
    In my humble view one of the best sports presenters on British television is Gary Imlach. You might not have seen him much on TV as he’s normally tucked away on ITV4 presenting coverage of the annual Tour de France. Like Adrian Chiles, ITV’s football presenter, Gary does not come across as an ‘insider’ – someone so close to the sport they are covering that they rarely ask difficult or embarrassing questions and whose coverage is therefore bland. To the viewers Gary and Adrian are blokes in the pub – someone you find yourself next to while queuing up for a pint and with whom you…
 
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    Public Relations Sydney

  • Pitching etiquette – How to effectively follow up your media pitch with a journalist

    Catriona Pollard
    19 Oct 2014 | 3:55 pm
    A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch. Once it’s sent and is out of your hands, you patiently wait for a reply and nothing is happening… Don’t worry it’s normal for this to occur. Remember journalists receive hundreds of emails and phone calls a day and unfortunately not all media pitches are…
  • How to use PR to promote a charity

    Catriona Pollard
    12 Oct 2014 | 2:33 pm
    Building the awareness of a charity organisation or charity event is important to encourage donations and support for the cause. Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. As many charity organisations have a strict budget they may not be able to afford to invest much money in advertising or marketing. Charity organisations can then conduct their own PR activities to promote the business and stick to their budget. Whether you are a charity organisation or running a charity event here are some tips…
  • How to write a company announcement media release

    Catriona Pollard
    6 Oct 2014 | 3:12 pm
    Company announcements are an important regulatory requirement for listed public companies. They are legally required to inform their investors, shareholders, customers and publics about their latest company news. Your company may not be legally required to release your news however it’s a useful tactic to incorporate into your PR strategy. By releasing your company news to the media and your target audience it helps to inform them of your current activities, highlight your successes and builds brand recognition. So how do you release your company news? The first place to start is to write a…
  • How to use emotions to build brand loyalty with your target audience

    Catriona Pollard
    29 Sep 2014 | 6:21 pm
    Emotion can be a powerful tool in business, if you know how to use it. Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. According to www.circles.com, over 70 per cent of consumer (audience) loyalty and spending decisions are based on emotional factors. These emotional decisions are derived from the consumer’s experience when interacting with a company. How the consumer (audience) feels is just as important as the product…
  • PR and marketing: What’s the difference?

    Catriona Pollard
    21 Sep 2014 | 10:32 pm
    As PR professionals we are often asked how public relations (PR) differs from marketing. It’s easy to describe from a tactical point of view, however the difficulty often arises in articulating how each role contributes to business success. Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Target audiences: Marketing aims to reach current and…
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    Digital Park

  • 4 email rules for PR pros to live by

    Josh Merkin
    20 Oct 2014 | 7:26 am
    A couple of weeks back, I was deep into my world of multitasking: I was responding to a client email on my phone while holding a Facetime conversation. Then, you guessed it: I messed up. I was trying to send my team a thought about a client and ended up emailing the client directly. Luckily, what I said was completely harmless and the client was understanding, but it got me thinking about just how quickly our goodwill and good work can get derailed by one wrong “send.” While face-to-face interaction is the preferred method of client communication, time and geographic locations don’t…
  • #PRSAICON 2014: Who’s Making News Now? Riding the Trend Wave

    Sandra Fine
    14 Oct 2014 | 11:51 am
    It’s that time again when PR professionals from all 50 states and beyond descend upon an unsuspecting conference center, creating Apple Store-style lines for lattes and hoarding charging outlets like they’re spitting out gold. That’s right – the PRSA International Conference in Washington D.C.! It’s my fourth year reporting from the action, and my goal is to spot the hidden themes – the underlining messages woven between the keynote speakers and smaller panel sessions that tell us about the future of PR. Those with big data still on the brain will say I…
  • Introducing the “Conscious Consumer” and our new joint venture, Gibbs-rbb

    Christine Barney, APR
    1 Oct 2014 | 10:03 am
    Over the last decade, the decision-making process about the foods we choose to buy and eat has become even more complex. Today’s Conscious ConsumerTM wants to know a lot more than just price, calorie counts and brand name. The Conscious ConsumerTM is interested in the quality of product ingredients, nutritional value, impact on the environment in terms of how it was made or how it was packaged, and even who produced it and if they act in a socially responsible manner. The likely success of a brand can begin long before it makes its first appearance in the supermarket. With careful thought…
  • 10 essential tactics for developing successful online videos

    Abdul Muhammad
    18 Sep 2014 | 12:53 pm
    Did you know that 100 million Internet users watch an online video every day? In fact, a third of all online activity is spent doing just that. You may think this equates to millennials watching funny YouTube videos or Vine loops all day, but the truth is far more interesting than that. According to Digital Sherpa, 50 percent of users watch business-related videos on YouTube once a week, and 75 percent of users visit the marketer’s website after viewing a video. The fact of the matter is that it’s becoming more important for brands to include videos in their content marketing mix. As…
  • A millennial’s perspective on working at a “Best Place to Work”

    Stephanie Schwartz
    15 Sep 2014 | 8:32 am
    rbb has a reputation of being a “best place to work” (and the awards to back it), but that didn’t come to life for me until I actually started here. As a recent college graduate, I was unsure what exactly it meant for a company to be a “best place to work.” I read about all of the rbb’s accolades and formed expectations (yes, they were high) of what my future workplace would be like. The recent recognition of rbb as one of Florida Trend’s Best Small Companies to Work for in Florida, along with my one-year work anniversary, led me to reflect on my preconceived notions.
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    wiredflare.com

  • The Most Important Thing About Social Media

    Wired Flare
    30 Sep 2014 | 6:36 am
    In this video blog, Frances identifies the most important thing about social media: being yourself. Watch more of our videos on our YouTube channel.
  • How Google Fixed My Plumbing

    Wired Flare
    17 Sep 2014 | 6:57 pm
    A tale of a man, a woman, their plumbing, two countries and Google. by Frances Leary I’ll be the first to admit that dishing out Google compliments is not something I endeavor to do on a regular basis. In fact, to the contrary, I am typically so perturbed with Google’s latest algorithm change that I’m rather on the quick side to voice my disdain for the organization. Well, this time I’ll have to eat my words. It all began with a late-night kiss goodbye as I bid my husband farewell and he set off on his business trip to Athens, Greece. A few days later, the kiss was followed-up by a…
  • 9 Steps for Using LinkedIn Successfully

    Wired Flare
    11 Sep 2014 | 7:06 pm
    LinkedIn is the largest professional social networking site. It is a fantastic resource for networking, connecting with potential partners, investors and clients, and sharing your expertise. There is no reason not to be on LinkedIn. It’s safe and it’s professional. Here are nine steps to help you setup your LinkedIn profile successfully and use LinkedIn to strengthen your network. Step 1: The Profile Box Complete all this information. 1. Name 2. Professional Headline – Use Keywords! This is searchable. 3. Location 4. Professional Photo 5. Current and Past Positions – Use…
  • Set Goals for Social Media Success

    Wired Flare
    3 Sep 2014 | 6:46 pm
    by Frances Leary Originally published on Progress Media. Defining your goals is the first and most important part of your social media strategy. If you don’t know why you’re doing what you’re doing, how in the world can you expect it to be successful? In your business, there is likely some deeper “why” that motivates your team to succeed. It’s not only the financial reward but something greater that inspires great things. The same is true for social media. If you approach social media engagement with only the sales in mind, you’re missing out on the deeper purpose. You’re…
  • Leveraging LinkedIn Groups for Business Growth

    Wired Flare
    13 Aug 2014 | 10:29 am
    by Frances Leary and originally published in Progress Magazine, Vol. 21, No. 3 Groups are one of the most underutilized LinkedIn feature. Here are some tips to help you start putting them to work for you: Join groups with members you are specifically looking to do business with. It will give you the opportunity to connect with them before you request a meeting. Participate in group discussions: answer questions and comment on posts. This will highlight your expertise and build recognition with other group members. Post links to original articles or start original discussions. This will…
 
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    The PR Coach

  • Why digital PR means people & relationships?

    PR Coach
    3 Oct 2014 | 5:01 pm
    What if you brought together one the best-regarded thought leaders in communications and social media with one of the funniest cartoonists? You get a very thoughtful little book with big ideas about people and relationships online and how PR plays a critical role in bringing the two together. And you’d be smiling while you read […]
  • Seth Godin, Lao-Tzu, me and writing on the internet

    PR Coach
    28 Sep 2014 | 6:08 am
    I guess I’m in a metaphysical mood today. Thinking about writing for the internet, how it’s different,  and finding your own style. So, let’s set the scene… Seth Godin, Lao-Tzu and I walk into Hemingway’s Bar & Grill. Godin says, “I’ll have a Purple Cow.” I say, in my best Homer Simpson salutation, “Beer me.” Lao-Tzu […]
  • Social media on one hand. Words on the other.

    PR Coach
    15 Sep 2014 | 6:37 am
    It’s all around us. We’re bombarded by content advice porn from the “experts.” It’s irresistible but like most instant gratification, it’s short-lived. Content is king. Make your copy bite-size and scannable. Run it through your Buzzfeed detector. Oh, and add visuals. They increase readership and response noticeably. After all, aren’t Pinterest and Instagram the next […]
  • Rumpled spokesmen: New PR & marketing trend?

    PR Coach
    8 Sep 2014 | 10:16 am
    It’s official. Rumpled really is right in style! At least you’d be correct in thinking so if three high-profile, heavy rotation TV commercials are any indication. The TV ads from Trivago.com, Liberty Mutual, and DealDash.com each feature unlikely and atypical spokespeople who remind us more of Columbo, Humphrey Bogart, Jack Nicholson or Lucy Arnaz. Is […]
  • CIA launches Twitter account: Mission impossible?

    PR Coach
    10 Jun 2014 | 6:13 pm
    Imagine you work for the Central Intelligence Agency? Checking your voicemail two months ago via your satellite smartphone, you hear this new assignment: Agent Smith. Your mission today, should you decide to accept, is to plan and launch our new CIA Twitter account. You will have all the resources you need and we recognize the […]
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    Cision » Featured

  • “Cision & Vocus Join Forces Like a Powerful Beyonce & Kelly Clarkson Duet”

    Gina Joseph
    15 Oct 2014 | 10:04 am
    Yup, that was one of our favorite tweets after Monday night’s #FutureofPR launch party at PRSA International, where CEO Peter Granat announced the news that Cision and Vocus were officially merged under one brand, Cision. With the newly merged company, our clients can look forward to benefits like a premium edition of Help a Reporter Out […]
  • Say Hello to the Future of PR: Cision and Vocus Unite

    Cision Contributor
    14 Oct 2014 | 6:34 am
    This post is written by Breeanna Straessle, Director of Corporate Communications at Cision. Last night, we announced the completion of our union with Vocus. The integrated company, which will operate as Cision, brings two of the most successful PR and social software providers together. The #FutureofPR is here as @Cision & @Vocus join forces.  [Tweet this] By joining […]
  • Seek Or Shout closing on October 29

    Teresa Dankowski
    9 Oct 2014 | 9:44 am
    Cision has decided to discontinue Seek Or Shout—the free community site that has been instrumental in helping PR, marketing and media professionals connect, communicate and collaborate—in light of our recent partnership with Help A Reporter Out (HARO), the industry’s fastest growing publicity service and one of Vocus’ most popular offerings. Seek Or Shout is slated […]
  • Embracing Change

    Guest Contributor
    8 Oct 2014 | 11:13 am
    This is a guest post by Heather Whaling, president of Geben Communication. As humans, change is happening all around us every day–but it’s how we react to the shift that determines success. In the public relations and communications industries, it’s imperative to be prepared and flexible for whatever changes are happening within the space. Whether it’s new […]
  • What PR Professionals Can Learn from the CIA on Twitter

    Guest Contributor
    7 Oct 2014 | 7:12 am
    This is a guest post by Kara Alaimo, Assistant Professor of Public Relations in the Lawrence Herbert School of Communication at Hofstra University.  This summer, the U.S. Central Intelligence Agency (CIA) famously launched its Twitter handle, @CIA. Three months, nearly 750,000 followers, and 184 tweets later, their handle offers important lessons for public relations professionals […]
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    Council of Public Relations Firms

  • Introducing Zoe Hoffmann, This Year’s “Take Flight with PR” Contest Winner!

    Matt Shaw
    15 Oct 2014 | 6:51 am
    Years ago, when Hofstra University senior Zoë Hoffmann was only ten years old, she received a gift of credits on a website called Kiva. She’d never heard of the site, but when she checked it out, she was blown away. The site listed entrepreneurs from impoverished communities around the world, ambitious men and women who sought small loans to help them start up their companies. As these companies grew, the entrepreneurs would repay the money, and donors could continue to make a difference by reinvesting their capital in other worthy projects. How cool, Hoffmann thought, that she could so…
  • Read and Think Like Leaders

    Kathy Cripps
    8 Oct 2014 | 6:54 am
    Here’s a challenge for you: What are the top three most intriguing new management or leadership ideas you’ve come across in the past month? How about this: What top three macro-economic, social, cultural, or geo-political trends will be affecting your business over the next three to five years? It’s not always easy to stay attuned to thinking about the “big picture.” It’s easy to get caught up in the everyday challenges of running a firm or a team within a firm—all the new accounts to win, the existing clients to please, the internal operations or human resources issues to…
  • Get Your Verb On: Seven Writing Tips for Aspiring PR Professionals

    Seth Schulman
    1 Oct 2014 | 6:21 am
    Are you a college student or recent grad who can write—I mean really write? Do luscious metaphors and evocative images flow naturally off your fingertips? Can you convey ideas on screen or on paper succinctly, logically, and compellingly? If so, there might be a public relations firm out there that wants to offer you a job. If not, well, with a little work on your part, there might still be a firm that wants to offer you a job. We queried PR firms recently about which skills they wished public relations or communications programs at colleges taught better. A full 70% said writing. Many…
  • What Do PR Firms Really Want in New Hires?

    Matt Shaw
    24 Sep 2014 | 6:52 am
    The biggest challenge facing public relations firms today may not be finding new clients. Or reducing costs. Or staying on top of trends in social media, analytics, and related technologies. From what our members tell us, it may well be finding the right young people to hire and grow with. Our member firms have always been passionate about talent, but never more so than today. In our 2014 member survey, firms reported that hiring the right talent was every bit as important as finding and developing new business opportunities. If we look at the broader economy, we find that many other kinds of…
  • PR Measurement Evolves

    Marianne Eisenmann
    17 Sep 2014 | 6:31 am
    The 2014 Annenberg GAP Study reported that 40% of public companies and 64% of private companies expect their PR/communications budgets to increase over 2013 levels. We asked agency leaders how this budget growth has translated into research and program measurement, and found that PR budgets are not increasing to fund more of the same, but to support an expanding range of communications assignments using new platforms and approaches to crafting and disseminating a story. “Convincing clients to take a calculated risk and move into uncharted territory to capture attention in an increasingly…
 
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    Smoking Gun

  • Food PR: What Sainsburys teaches us about internal comms

    Martin
    15 Oct 2014 | 3:04 am
    Before this particular PR agency blog post begins properly, let’s make one thing clear. We’ve long been advocates of Sainsburys, and believe it sells far superior products to its nearest rival, Tesco, and also has far more aesthetically appealing store designs. Nevertheless, it appears that something isn’t quite right at this particular UK supermarket giant. And that’s not a reference to the rise of the discounters, with Aldi and Lidl luring shoppers away from Britain’s big three. Nor is it a nod to Waitrose’s exponential expansion, with more and more…
  • The Blagger’s Blog 10th October 2014

    Martin
    10 Oct 2014 | 3:06 am
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “We’re screwed.” White House Correspondent Major Garrett commenting on the arrival of the ebola virus in the U.S. following a press conference on the risk to public health a day before the UK began screening for the infection at all airports. The government official believed his microphone was turned off at the time, setting an example of how not to deliver a public statement, joking or not.  Weekly High This stunning clip aimed at kicking clickbait content into touch is one in the eye for…
  • Food PR: Vice Media empire gets the Munchies

    Martin
    9 Oct 2014 | 8:41 am
    As one of the UK’s leading forward-thinking public relations agencies, it’s our job to keep abreast with developments in the media that will impact upon (and, better yet, offer even more opportunities for) our clients. Hence the reason we keep our blog regularly updated with new movers, shakers and deal breakers. Not so long ago we decided to cut through the doom and gloom that so regularly defines press industry news with a piece entitled: Good news for PR firms: Huff Post, Vice and Buzz Feed show healthy press. These entities are bucking the trend with profitable expansions…
  • Thoughts from a social media agency: Emotional manipulation and assumptions

    Martin
    7 Oct 2014 | 5:04 am
    If you read this Manchester public relations firm’s blog on the regular then chances are our Friday media wrap, The Blagger’s Blog, hasn’t gone unnoticed. And, if you tuned in last week, there’s even more likelihood a reference to a certain ‘covert experiment’ conducted by the world’s most talked about social network raised a few alarm bells. So many, in fact, that we’ve deemed it worthy of a stand alone social media agency post. As per those headlines then, Facebook selected 700,000 users at random for a test to see whether or not content could…
  • The Blagger’s Blog 3rd October 2014

    Martin
    3 Oct 2014 | 1:07 am
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “This party is the trade union for children from the poorest estates and the most chaotic homes; this party is the union for the young woman who wants an apprenticeship; teenagers who want to make something of their lives – this is who we resent.” Big DC, AKA Britain’s Prime Minister David Cameron, does it again- accidentally declaring his party hates the most economically disadvantaged in society, spurring on a flurry of Twitter activity, creating the hashtag #freudianslip and encouraging…
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    Finn Partners - Inspired

  • Finn Partners Acquires Johnson King

    Peter Finn
    9 Oct 2014 | 6:35 am
    I am very pleased to announce that Finn Partners has acquired Johnson King, a highly respected European Tech agency. Technology is one of the largest practice areas within Finn Partners, and this move significantly strengthens our global team in this sector. The key word here is “global” – as the Johnson King relationship now expands our team in London, but also extends our physical presence to Paris and Munich, and brings our combined team to 30 across the three offices. It was only a year ago that Claire Ayles, Flora Haslam and Mike King, the owners of Johnson King, decided that…
  • Finn Partners Acquires gabbegroup

    Peter Finn
    16 Sep 2014 | 12:20 pm
    With healthcare and education sectors continuing to provide strategic opportunities for growth and expansion, I am delighted to announce Finn Partners’ acquisition of gabbegroup’s public relations practice, effective today. Collaboration is at the core of the Finn Partners’ mission, and it is that same commitment and passion for excellence that led Jim Gabbe and Jill Gabbe to build one of the most successful independent specialist agencies in their field. Founded in 1980, gabbegroup is an award-winning firm that will expand our presence in the health and higher education sectors. I am…
  • You Should Make a Video Game

    Brian Perry
    31 Jul 2014 | 9:13 am
    I had the privilege of spending last week working at San Diego Comic-Con with Microsoft. Its Games Studios wanted presenters to talk about the future of game design, and for some reason they wanted one of those people to be me. This was all in an effort to promote the upcoming game development software Project Spark, which opens up video game design to more than just computer scientists. It makes it so kids, adults, parents, teachers and students can all jump into complex game development in a very easy-to-use and easy-to-understand way. Throughout the four-day event I spoke one-on-one with a…
  • Five Ways We’re Working Differently After TEDxFultonStreet

    Lindsay Bubbico
    9 Jul 2014 | 8:19 am
    TED events are known to be thought-provoking. But what TEDxFultonStreet founder Aaron Sylvan really wanted in planning his inaugural event supported by Finn Partners, was for guests to leave as a different person; with a new or changed perspective. With this in mind, he aptly themed his event Chrysalis, Radical Transformations. And it was. Rather than remix the agenda or speakers, I wanted to share living proof that Aaron’s idea for a TEDx event was a success. We were inspired in many different ways; here are just a few: 1. “No” and “Never” are not options. Many of the speakers…
  • Finncast Episode 18: Goopple & SnapTrend

    Alexandra Kirsch
    8 Jul 2014 | 7:46 am
    On episode 18 of the Finncast, Brian and I took the reins and focused on two big social and digital news stories: the Google I/O (or rather, the Apple-fication of Google products) and Snapchat’s trend curation. Have we piqued your interest? If so, lend us your ears and listen to the podcast in full by clicking here.  
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    Imelda Dulcich PR & Social Media.

  • How To Get The Most Out Of Industry Leader Lists

    Imelda Dulcich
    6 Oct 2014 | 7:03 pm
    How you can use Industry Leader Lists I love lists, especially ones that highlight industry leaders. You know the kind:  - The top ten bloggers you must know! - Follow the top 20 Public Relations Twitter accounts! - The 100 most social people in Social Media! Who are these people and how did they get on […] The post How To Get The Most Out Of Industry Leader Lists appeared first on Imelda Dulcich PR & Social Media..
  • September 24: PRSA’s Annual Nonprofit Seminar

    Imelda Dulcich
    9 Sep 2014 | 7:31 am
    Recommended: PRSA Puget Sound Nonprofit Seminar What’s happening in the world of nonprofit communications? If you want to learn about what’s happening in the world of nonprofit communications, I highly recommend this seminar. And, you don’t need to be a nonprofit or a member of PRSA to attend. Find out about how an organization can […] The post September 24: PRSA’s Annual Nonprofit Seminar appeared first on Imelda Dulcich PR & Social Media..
  • 4-hour workshop: The Art of Backyard Storytelling

    Imelda Dulcich
    8 Sep 2014 | 6:13 am
    ‘The Art of Backyard Storytelling’   The Art of Backyard Storytelling with Kate Lebo in Historic Downtown Snohomish The City of Snohomish is Backdrop for October 4 Writing Workshop. For more information contact:   Debbie Emge, City of Snohomish, 360-282-3197, 425-244-6967    Tammy Cannon. Cannon Social Media, 425-870-2434 @foodwinesocial October 4, 2014 Sublime Garden Design, 127 […] The post 4-hour workshop: The Art of Backyard Storytelling appeared first on Imelda Dulcich PR & Social Media..
  • Employees and Volunteers: Company Event Policy

    Imelda Dulcich
    31 Aug 2014 | 7:02 pm
    Why You Need a Company Events Policy Author: Imelda Dulcich Before you hold an event: develop a company events policy. What takes place at the event can absolutely influence whether people choose to be involved with your organization in the future. Special Events Policy Does your organization have a policy for employees and volunteers who […] The post Employees and Volunteers: Company Event Policy appeared first on Imelda Dulcich PR & Social Media..
  • Stop with the Twitter Favoriting.

    Imelda Dulcich
    19 Aug 2014 | 9:23 am
    We used to talk. So, it’s come to this, you barely pay attention to me anymore. Remember when we used to talk, you’d @ mention me on Twitter and I’d respond. Now we’re like an old married couple. And it’s not just you and me. When I joined Twitter, there was a wide-spread practice of acknowledging or […] The post Stop with the Twitter Favoriting. appeared first on Imelda Dulcich PR & Social Media..
 
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    Vitis PR blog

  • Mobile accessories are hot right now

    26 Sep 2014 | 8:09 am
      Through our work with the UK’s largest online mobile accessories retailer, our PR expertise spans B2B and B2C in the mobile sector. Alongside our mobile accessories client, we also work for a new mobile accessories distributor that offers a range of unique and innovative gadgets, from portable power banks that help keep your mobile devices charged and music on full power, to handy waterproof Bluetooth speakers that are sure to make your life easier and more connected. We’ve helped the team raise its portfolio through product reviews with regional and B2B trade publications –…
  • 3,000 uniques and counting

    13 Aug 2014 | 1:16 am
         In my spare time I write a blog under a pseudonym and I was really chuffed to see that yesterday the blog has reached over 3,000 unique visitors a month. Compare that to March 2014 at 500 per month. So what do the readers want? They want all sorts of content, but comparisons between services, tips, heads up on new services and new ways to do things are the most popular.
  • 50 billion smart devices can’t be wrong

    12 Aug 2014 | 1:19 am
    Cisco predicted back in 2011, that there will 50 billion internet connected devices by the year 2020. It seems that this figure will become a reality. We’re hearing a lot more about machine to Machine (M2M), the “Internet of Things”, “wearables” and ‘smart technology”, but just what could these terms mean to us?
  • Software quality has never been more important

    8 Aug 2014 | 5:48 am
       Remember when Apple's iPhone alarm failed to go off leaving people late for work? Or maybe you've been overcharged at the supermarket as the result of a till error or couldn't get access to your online bank account. This is often down to software glitches or bugs. We've provided PR services for software testing companies since 2008 and understand that there are a number of reasons that bugs can be introduced into a software or applications - the main ones being inadequate and ever changing requirements, increasing software complexity, errors made by developers when programming…
  • Clients in the spotlight with “Issues of the Day”

    24 Jun 2014 | 3:06 am
    We’re constantly looking for ways to reinforce our clients’ position as leaders in their industry. A great way to do this is to comment on ‘Issues of the Day’ How do we do this? Two techniques that we use are:
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    Sterling Communications

  • Blogging is a Business

    Katie Moses
    14 Oct 2014 | 3:24 pm
    As you may know, I love networking events. I have had the opportunity to attend numerous blogging events to network on behalf of clients as well as create mutually beneficial business relationships with bloggers. Most recently I attended the Type-A Parent conference in Atlanta and one thing became very clear to me: blogging is a business. Bloggers are CEOs of their own companies and if you want to create a quality relationship with bloggers, you must approach them as business people. NOT ALL BLOGGERS ARE “MOMMY” BLOGGERS After working closely with bloggers over the past six months, I…
  • Demystifying Preproduction, Part One: Harnessing Creativity to Conjure Arresting Visual Stories

    Rosie Brown
    25 Sep 2014 | 11:05 am
    Any working professional knows that each job has its highs and its lows. Well, video productions are my highs. Every time we start a new video project, our team powers through the preproduction phase, brainstorming creative ideas and nailing down logistics, all eagerly awaiting the proverbial game day: that is, production. But, in my opinion, what makes production days so exciting is the level of hard work and forethought put into preparing during preproduction. “Preproduction” as a term is often pushed aside and excused as being a vague way of saying that you’re planning a…
  • It’s our 25th Birthday!

    Sarah Koniniec
    23 Sep 2014 | 5:50 pm
    Hard to believe, but Sterling is officially 25 years old. Since 1989, we’ve transformed from a boutique three-person PR firm into a full-service integrated marketing agency with offices in both the Northwest and Silicon Valley. Once a year, we take some time to get together as a company, sharing best practices, brainstorming new ideas and taking stock of where we are on our journey. There’s no way to fit 25 years into one day, but this year we sure did our best to fit it into three! Sterlingers both new and seasoned, from Seattle and Silicon Valley, specializing in creative marketing…
  • Six Tips to Take You From College To Your First Job

    Dan Jensen
    19 Aug 2014 | 9:35 am
    As a college senior, it’s easy to feel like the big fish in a little pond. While the underclassmen around you are fretting about dorm assignments and campus life, seniors get to worry about finishing up all the requirements to earn that sheepskin, preparing for the postgrad world with relevant internships and clubs, and finding creative ways to compete for those entry-level jobs. To help ease the transition, we came up with a few tips and tricks to help college seniors prepare for the “real world.” Treat your senior year like your first job. It may be tempting to schedule your classes…
  • Brevity is the Key to Successful Communication

    Sarah Koniniec
    29 Jul 2014 | 10:20 am
    In this day and age, capturing and holding someone’s attention is a tough business. We have hundreds of things demanding our attention at any given moment: emails, texts, snapchats, a coworker’s birthday, a significant other wondering what’s for dinner – you get the picture. (If you spaced out during that long list, you’re not alone. I actually checked Reddit about four times while writing it). A funny thing happens when you exercise brevity: people don’t mind listening to you. Well thought-out, brief communication shows that you respect and value others’ time. CEOs and…
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    Beast Of Traal.com

  • Amul vs. Neha Tomar – 2 intriguingly ignored questions!

    Karthik S
    15 Oct 2014 | 9:20 pm
    NextBigWhat has a guest post on what Amul has done to a customer’s post on Facebook when they responded to it, in turn alleging that her intentions are ‘malafide’ (now edited out by Amul). I don’t quite understand the significance of the ‘missing globe’ (though it is a good observation) since the rest of the text holds up as-is, from the customer’s post. But here are two things still missing the in the story. Amul’s response on Facebook had a line that they removed later, but since the original was reproduced by many people, including Social…
  • You on Twitter = The Times of India? Well… not quite. Hmmm… perhaps!

    Karthik S
    15 Oct 2014 | 6:04 pm
    How do film makers/actors promote films normally? Print ads in leading newspapers? TV ads? Posters seem to be an outdated mode of promotion these days, but I’m sure they still carry a lot of value in smaller towns and cities in India. Digital advertising (banners, YouTube takeovers), including a dedicated website/microsite, pages on social media platforms like Facebook, Twitter etc. Then there is of course the assorted television appearances, topped by Comedy Nights With Kapil! Now imagine if a Shah Rukh Khan came to you and asked you to promote his film Happy New Year… because…
  • Deepika Padukone vs. The Times of India – What would (not should) TOI do next?

    Karthik S
    26 Sep 2014 | 5:24 am
    Usually, a PR crisis gets amplified because of media. But in case of The Times of India, it is intriguing to see a PR crisis they fanned and find themselves in! Given their massive clout, you could argue if there is a reputation crisis at all, for them. The counter argument to that is the fact that many other publications wrote about The Times of India and its state of moral quandary (!) by openly naming the publication. Usually, they follow the Omertà code and refer to rival publications as ‘a leading national daily’. Or, if it was the Hindustan Times, they’d perhaps drop…
  • Is the Narendra Modi Government’s use of social media really transformational?

    Karthik S
    2 Sep 2014 | 1:02 am
    (This post was updated on September 5, 2014 – see update at the end of the post) First, there was this piece in Business Standard. The crux was, Since the Narendra Modi-led government took charge at the Centre, journalists tracking central government ministries and departments have been busy 24×7. Not because the new establishment is holding back-to-back press conferences, going all out on interviews or cutting ribbons at events; rather, the media is busy tracking it on Facebook, Twitter and various blogs, waiting for that significant statement worthy of making the headlines.
  • Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source

    Karthik S
    14 Aug 2014 | 10:46 pm
    I had retweeted (yesterday) @Ravages’ series of tweets about his nightmarish effort to recover money from Citibank India after a debit card fraud. See the full series of tweets. When he alleged that The Times of India was being slimy to report on his story when he hasn’t consented to it being reported in print media at all, I was all ears. Does media need permission to write about something as public as a tweet (from an open account, not a protected handle)? It is good etiquette, no doubt, but it is also not absolutely necessary, in my view. Then, I read the actual article in…
 
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    Jill Kurtz, APR

  • Reach More Readers

    Jill Kurtz
    21 Oct 2014 | 7:34 am
    As I process the deluge of information and inspiration I gathered at the PRSA International Conference this week, a presentation that rises to the top was Ann Wylie’s master session on how to write to attract more readers. Ann’s “10 Ways to Reach More Readers” is a must-read one-pager for anyone who wants to connect with people through the written word. Here are the top tips I plan to incorporate into my work: Headlines and subheads are not merely labels. This is the place to present key ideas. Say something. Tell stories that define the problem, the solution, and the…
  • PR Is Not Spin

    Jill Kurtz
    20 Oct 2014 | 7:40 am
    The following editorial first appeared in the Montgomery (Ala.) Advisor. It is reprinted here with permission of the authors. “It’s just PR.” We’ve all heard it — the implication that public relations is synonymous with clouding the issues, glossing over the truth, putting lipstick on a pig. And when public relations professionals hear that phrase, we know that PR has a “PR problem” of its own. Not enough business professionals understand the best practices and ethical standards that drive truly effective public relations — sometimes not even those who…
  • Tme Saving Tip: Bulk Buffer

    Jill Kurtz
    17 Oct 2014 | 6:28 am
    I have previously written about the benefits of using Buffer to manage you social sharing. It’s still a great tool to consider and, combined with Bulk Buffer can save you plenty pf time. Bulk Buffer provides a simple way to send multiple updates to your Buffer account. With support for uploading text or csv files, as well as manually adding and editing updates, you can quickly and easily create and schedule many weeks worth of social media content at once. Bulk Buffer is owned and operated by Luke Lanchester, a web developer from England and is not affiliated with Buffer but the folks…
  • Demographic Trends on Social Media

    Jill Kurtz
    16 Oct 2014 | 6:52 am
    A new report from BI Intelligence compiles data from several sources to take a snapshot of the demographics of current social networks. To access the full report, you have to sign up for a free trial of Business Intelligence, but here are some key findings: Facebook skews female. Women in the U.S. are more likely to use Facebook than men by about 10 percentage points, according to a 2013 survey of social network adoption. Facebook is still the top social network for U.S. teens. Facebook has more daily teen users than any other social network. Instagram has greatest importance among young…
  • Insight Into Reaching Your Mobile Audience

    Jill Kurtz
    15 Oct 2014 | 6:36 am
    We know that the people we want to connect with are increasingly using mobile technology, but developing an effective mobile approach can be a challenge. For an opportunity to learn from two successful case studies, Incite Marketing and Communications is offering a free webinar on preparing for a mobile future: http://bit.ly/PrepareForMobileWebinar. Incite, a provider of research-based insights for marketing and communications professionals, is offering the webinar on Wednesday October 28 at 1 p.m. It will feature 30 minutes of concentrated insights and best practices from ESPN and Sports…
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    Vikypedia.in

  • What does it take to be a Disruptive PR Practitioner?

    Vikram Kharvi
    14 Oct 2014 | 4:20 am
    Is your answer Super Intelligence? But I have seen in my entire career that people who I have come across as very intelligent have not achieved much in their lives. Probably they spend a lot of time convincing people about their intelligence rather than implementing their knowledge in something productive. So don’t you think intelligence... Read More ›
  • PRCCA 2014 announces the shortlists Top 5 Finalists for 15 Sub-Categories

    Vikram Kharvi
    10 Oct 2014 | 12:26 am
    PRCCA 2014 announces the shortlists Top 5 Finalists for 15 Sub-Categories. Has your campaign made it to the list? Check here Top 5 Finalists under 15 Sub-Categories 101.Issues Management or Crisis Management S. No Campaign Name Campaign Name 1 Botox- Botox India Campaign Teamwork Communication Solutions Pvt. Ltd. 2 Hero MotoCorp- Making a technology statement... Read More ›
  • Vikypedia.in partners with IPRCCA 2014 as an official Media Partner

    Vikram Kharvi
    1 Oct 2014 | 9:30 pm
    Vikypedia.in is proud to announce that we are one of the official media partners for the forthcoming Indian PR & Corporate Communications Awards (IPRCCA) 2014 and Indian PR & Corporate Communications Conference organized by Exchange4Media Group on 17th of October 2014. It is one of those events where you would find the entire PR and... Read More ›
  • Everything you want to know about IPRCCA 2014

    Vikram Kharvi
    30 Sep 2014 | 9:30 pm
    The India PR & Corporate Communications Awards 2014 are the most extensive and exhaustive awards to recognize the contribution and success of the PR Industry. With 4 Categories and 23 sub categories, E4M IPRCCA2014 is the path breaking initiative to salute and recognize the contribution of PR Consultancies and Corporate Communications. Apart from the panel Before... Read More ›
  • PR – The must have tool in your marketing toolkit

    ujjawalpunmiya
    25 Sep 2014 | 2:47 am
    With the growing competition and development around the world, successfully building a company’s public awareness and establishing its credibility is a task that should involve every key member of management. Reputation management via public relations is the smartest tool that can be used to build rapport with employees, customers, investors, voters, shareholders or the general... Read More ›
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    PR Daily News Feed

  • The importance of starting with the 'why'

    22 Oct 2014 | 4:00 am
    Good communicators know the importance of “starting with the why.” Whether you’re telling customers about a price increase, employees about changes in company policy, or encouraging people to get a flu shot, leading with the "why" helps everyone understand the purpose of your message right up front. Here's an example: Because we are uncertain of the health risks associated with the use of electronic cigarettes, these devices have been banned at all facilities. The usefulness of this technique was recently made clear to me by my 11-year-old son, in what I now regard as the best example…
  • The best way to market charitable giving

    21 Oct 2014 | 10:00 pm
    From the red Dell laptops for AIDS awareness to pink Nike high-tops for breast cancer research, more companies are embracing social causes as ways of helping themselves and others. Such cause-related marketing generally produces win-win outcomes: The for-profit companies generate goodwill and earnings, while the nonprofit causes share in income they may not otherwise have seen. Related: You Must Do Good For Your Brand to Do Well With Millennials Granted, some cause-related marketing slips below the floor of decency. For instance, when a for-profit company donates to a worthy cause but then…
  • This is the conference for your ENTIRE communications team

    21 Oct 2014 | 9:00 pm
    Is your communications overhaul overdue? It's time to turn your communications into something everyone — not just your customers — take notice of. Enter our "Breakthrough Strategies for Corporate Communicators Summit," held at the AT&T HQ in Dallas Nov. 12-14! Join us and become a journalist's go-to resource, a virtuoso creator of employee engagement and the master of compelling, must-read content—all at the same time. You can choose to attend one, two or all three of these back-to-back summits: 1st day: We start with the Create Captivating Digital Content Summit Learn to increase…
  • Toys R Us pulls 'Breaking Bad' figurines after controversy

    21 Oct 2014 | 2:00 pm
    Though it may seem that everyone is enamored of Walter White and the other characters from AMC’s “Breaking Bad,” one Florida mother is downright angry that you can purchase their likenesses at Toys R Us. Susan Schrivjer petitioned the toy store to remove the figurines, which included a Walter White toy complete with duffel bag and a tiny bag of crystal meth (fake, of course). She appeared on the “Today” show and said, “I just think [Toys R Us should] look at their vision and values, as they call them.” Her Change.org petition, which has more than 7,700 signatures, opens with the…
  • Why Facebook won't offer a 'dislike' button

    21 Oct 2014 | 12:30 pm
    Have you ever seen a post on Facebook that not only did you not “like,” but you actively disliked it? Perhaps you were frustrated only a “like” function exists for Facebook posts, and no option to “dislike” something publicly and officially. Well, there’s a reason for that. Former Facebook CTO Bret Taylor, who currently serves as CEO of the mobile productivity app Quip, told Tech Radar: [The dislike button] came up a lot. In fact even the language of the word like was something we discussed a lot as well. But regarding the dislike button, the main reason is that in the context…
 
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    Pierce Mattie Communications

  • Private Label Brands Out-Tasting Household Names

    Editor
    2 Oct 2014 | 8:44 am
    In the Age of Specialty Everything, many private label brands are now winning taste tests – to the point that generic food items are said to taste as good as or better than national brands. How do marketers respond when a major consumer publication like Consumer Reports magazine says that brands those marketers oversee might not perform/taste as well as those from generic issuers?Source: Pierce Mattie Communications
  • Media Tips to Master, Not Memorize

    Editor
    26 Aug 2014 | 8:50 am
    C-suiters everywhere scramble for advice about how to walk a fine line with the press while also appearing genuine. The difference in telling a compelling story or spouting about like a drunken uncle at a family reunion often lies in mastering a few critical tips. The key here is “master,” not quickly memorize and begin tap dancing like you’re a millennially hip version of Fred Astaire.Source: Pierce Mattie Communications
  • Marketing Trends for 2014

    Editor
    20 Aug 2014 | 8:02 am
    Is digital marketing dead? Or just taking on a different appearance? Here are some pointers and practical advice to get you started on keeping your digital marketing strategy integrated, relevant and real.Source: Pierce Mattie Communications
  • CMO vs. CIO: Who’s Got the Power?

    Editor
    23 Jul 2014 | 3:01 pm
    Drama. It’s not just for television shows, teenagers or romantic relationships anymore. On any given workday, dramatic tension can be had by a meet-up between those two C-suite rivals: the CMO (chief marketing officer) and the CIO (chief information officer). Is the CIO-CMO battle destined to be fought to the death? Or can the two sides find ways to work together without surrendering organizational clout?Source: Pierce Mattie Communications
  • Eyewear Revolution

    Editor
    14 Jul 2014 | 8:40 am
    More than a few eyewear companies, like Warby Parker, have taken the gamble – heresy of heresies – to offer consumers more of what they want for less. These so-called eyewear upstarts are placing realistic, yet far from ridiculous, prices on a complete set of glasses. Yet another example of the customer-centric business model gaining huge ground on the old product-driven one.Source: Pierce Mattie Communications
 
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    Global :: Pressat

  • Dr Giorgini: produits naturels pour votre santé et beauté.

    Pressat
    21 Oct 2014 | 5:00 pm
    Wednesday 22 October, 2014 Dr Giorgini: Entreprise européenne, nichée dans les collines entre la Toscane et l'Emilie-Romagne, en Italie, leader dans la production et vente de compléments alimentaires et cosmétiques 100% naturels. Avec plus de 1000 produits à son catalogue, y compris les offres spéciales et les offres journalières, www.drgiorgini.fr est considéré comme l'une des plus grandes boutiques européennes mono-marque pour les compléments alimentaires pour le sport et les cosmétiques. L'entreprise italienne a commencé son activité en 1977, comme une herboristerie . Depuis…
  • Give Us A PECK! HECK Creates Heart-Shaped Sausage For The Season Of Love

    Pressat
    21 Oct 2014 | 5:00 pm
    Wednesday 22 October, 2014 Perfect for a breakfast treat for your loved one, HECK are hotting things up in the kitchen this Valentine's Day with their limited edition heart-shaped PECK sausages. The family-run Yorkshire sausage makers have cheekily changed their name and created a scrumptious sausage cut into a cute heart shape which will be available to buy in Asda from January 29th to 18th February and by mail order from www.heckfood.co.uk throughout January and February 2015, £2 for four. Best served between two slices of bread (heart-shaped too if possible) and with a generous squeeze of…
  • More Than 15 Million Investors Potentially Hold Assets Which Would Not Meet Their Personal Ethical Preferences

    Pressat
    21 Oct 2014 | 5:00 pm
    Wednesday 22 October, 2014 64% of investors in the dark about how ethical their investments are Investors in stocks and shares ISAs and pensions are some of the least aware Despite a broad range of available ethical funds, just 11% are aware it's possible to invest ethically in mainstream companies Three quarters (74%) of investors would like their pensions and investments to be invested more in environmental and social sectors. Failure by investors to examine the funds they hold assets in is resulting in potentially 64% of investors placing money in companies and sectors which they are…
  • New research shows the number of schools failing to meet minimum standards could increase by as much as 72 percent

    Pressat
    21 Oct 2014 | 5:00 pm
    Wednesday 22 October, 2014 New research by FFT shows the number of schools failing to meet minimum standards could increase as much as 72 percent. New research from FFT to model the effect of upcoming reforms to school accountability measures suggests that the number of secondary schools failing to meet minimum standards could increase by as much as 72 percent. The research, based on 2013 GCSE results from all state secondaries open in July 2013, shows that 189 of them failed to meet the current floor standard of at least 40 percent of pupils gaining five A* - C GCSEs or equivalent, including…
  • Consumer Confidence Dips for Second Time in 2014

    Pressat
    21 Oct 2014 | 5:00 pm
    Wednesday 22 October, 2014 Overall spending on essentials continues to fall, around 0.5% less than a year ago Supermaket 'price wars' help keep spending growth on food and drink low Spending on automotive fuel and gas & electricity bills continues to fall The Lloyds Bank Spending Power Report for September finds that consumer confidence has dropped for the second time this year, falling six points to 146. September also saw a 15 point fall in sentiment towards the UK's economic situationfrom last month, to 275 points reflecting a level of uncertainty leading up to the Scottish Referendum. The…
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    Latest Thinking

  • To ALEC or not to ALEC? That is the Question

    ppannett
    1 Oct 2014 | 11:31 am
    Companies and associations across the country have long worked with the American Legislative Exchange Council (ALEC), a free-market trade organization that facilitates relationships with legislators and their staff to advance model legislation across the country. For a long time, those partnerships proved fruitful. The Hill has described ALEC as “the model for coordinated, effective lobbying on Capitol Hill as well as in state capitols” and has noted that “ALEC pioneered the strategy of creating one-size-fits all legislation on a wide range of issues and then pushing it into law across…
  • The Future of U.S. Energy

    sdavis
    1 Oct 2014 | 8:14 am
    In this LEVICK Energy video interview, LEVICK Energy Editor Andrew Ricci discusses the advancements made in United States Energy Production in the last decade and the future of U.S. Energy policy. Industry  Energy
  • With the Democratic Hold on the Senate in Jeopardy, There May Not Be Enough Time to Replace Attorney General Holder

    pleon
    25 Sep 2014 | 2:56 pm
    The sudden announcement that U.S. Attorney General Holder has decided to step down may reignite the media firestorm about the Senate Democrats’ decision to invoke so-called “the nuclear option on Presidential appointees.”  At the time, Majority Leader Harry Reid said that “These nominees deserve at least an up-or-down vote, but Republican filibusters deny them a fair vote, any vote, and deny the president his team.” The nuclear option was adopted by Democrats using a parliamentary procedure to change the rules of the Senate to allow a procedural vote on a nominee (except for…
  • Democrats Choosing Among Friends

    rkessler
    25 Sep 2014 | 12:26 pm
    While the political punditry continues to obsess about which party will control the Senate in the next Congress, many insiders are intensely watching the race for the Ranking Democrat position on the powerful House Energy and Commerce Committee. The Committee’s two longest-serving Democrats, Ranking Member Henry Waxman (CA) and his predecessor, Rep. John Dingell (MI), are retiring after serving a combined 100 years in Congress, marking a huge turnover in the Energy and Commerce Democratic leadership. The Committee has vast jurisdiction over numerous agencies and issues that include energy,…
  • Gridlock on the Beltway? Take a Local Detour

    ppannett
    17 Sep 2014 | 8:44 am
    The months leading up to midterm elections are never the most promising in terms of moving a public affairs agenda through Congress. Add the polarization of the current political environment, and the prospects of affecting policy change at the national level are downright daunting. As such, companies, associations, and NGOs are thinking smaller when it comes to advocacy – focusing instead on the more collaborative, less toxic political environments in local and state governments. NBC’s Meet the Press detailed the shift with a segment Who Needs Washington?: Mayors Making Progress. The…
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    Spin Sucks

  • Voice and Tone in Internal Communications

    Eleanor Pierce
    22 Oct 2014 | 3:58 am
    By Eleanor Pierce We pay a lot of attention to voice and tone when we’re communicating with external audiences. If we’re writing, we spend time carefully crafting a document that strikes the right balance between authentic and informative. We’re careful about apologies. But, too often, organizations aren’t quite as careful with their internal communications. It’s as if the doors to our office close, the lights go out, we can finally relax … and instead of getting more fun and interesting, we decide to put everyone to sleep. Here’s an example: Have you ever read a corporate…
  • Implementing Internal Change: Don’t Forget Your Team

    Clay Morgan
    21 Oct 2014 | 9:58 am
    By Clay Morgan A couple of years ago, I was faced with a situation. I had a newsroom that had more editors than reporters, and the workflow looked just like that from newsrooms in which I’d worked in the 90s. Digital, while being done, did not feel important. People who had been leaders during the “legacy” days were not leading the charge toward digital, and younger reporters were not being encouraged to embrace it. Internal change was needed. The result was a very large restructuring of the newsroom. At the end of this restructuring, the newsroom would be the same size as we started,…
  • PR ROI Means You Have to Do Real Math

    Gini Dietrich
    21 Oct 2014 | 3:58 am
    By Gini Dietrich As it turns out, Cuba Gooding, Jr., did NOT say, “Show me the stories!” He said, “Show me the money!” and that’s exactly what your clients and bosses are saying at this time of the year, when we’re all thinking about budgets and campaigns for next year. Show me the money. I’m so fed up with communications professionals who don’t know what return-on-investment (ROI) means or how to measure it. ROI = Money As Jason Falls so eloquently put it in, “If the Metric isn’t Money, You Can’t Measure ROI“: ROI is a…
  • How to Cultivate Internal Change Champions

    Monica Rodgers
    20 Oct 2014 | 9:58 am
    By Monica Miller Rogers Do you have a rival? Not just a competitor you face, but a rival that you vie with for the ultimate victory? In the coming weeks as football season grinds on, one such rivalry will be on display when the U.S. military service academies compete for the Commander-in-Chief’s trophy. Airmen, sailors, and soldiers may work in conjunction when it comes to the protection of the country, but the distinct cultures of each branch create a remarkable rivalry. So, what happens when the armed services collide off the gridiron? You get the tribulations and triumphs of joint…
  • SlideBatch: A Super Cool New PR Tool

    Gini Dietrich
    20 Oct 2014 | 3:58 am
    By Gini Dietrich At Content Marketing World in Cleveland, I had the opportunity to meet Paul Shirer, the founder of SlideBatch. I then had lunch with Paul and Ed Mayuga in Boston at the MarketingProfs B2B Summit and learned more about this cool new tool. I was expecting it to be just another thing that I would feel uncomfortable when they asked me what I thought, but I was blown away. It’s super cool and it has huge benefits for a PR pro. What is SlideBatch? SlideBatch is the solution for “making web content visual and powerful.” They say a buyer will view eight media…
 
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    ListFree.org

  • Natural Gas Heaters for Upcoming Cold Days

    AldoMoore
    22 Oct 2014 | 5:09 am
    Winter is coming. Outside temperatures will be below -10 degrees very soon. Many of us will need some kind of heater to heat up home, office, garage etc. This is the best time of year to buy heater you like. Many of them can be found on online stores like Heater Store . New, safe and at affordable prices – natural gas heater is perfect solution for every home. There are many benefits of these but we all should be careful using them because according to National Fire Prevention Association heaters are responsible for 45% fires during cold months. Pros of natural gas heaters is fact they…
  • Compact Refrigerators Small Units With Great Versatility

    AldoMoore
    22 Oct 2014 | 5:08 am
    We all use full sized refrigerators at home. But we don’t have that much space in our offices, dorm rooms, workspaces, motel rooms and other space limited places etc. Compact refrigerators are very convenient in this case. Use them to store and cold your drinks and share or with colleagues or co-workers. It can be placed in numerous locations. Unlike the standard refrigerators, compact refrigerators have advanced features including the size. Key question when choosing freezer is how compact it should be? The capacity of a compact refrigerator typically runs from 1.5 cubic feet to 5.5 cubic…
  • Thoughtful gifts Greasby for your loved one to say how much you care

    tedmark
    22 Oct 2014 | 4:58 am
    Happy memories are made of moments spent with our friends and loved ones and celebrations add a special flavour to those moments. A birthday, an anniversary, graduation, baby shower, Valentine’s Day, Christmas and many more such events mark milestones in our lives and what better way to acknowledge and honour them other than with carefully chosen thoughtful gifts Greasby. The value of a gift is never measured by its price; it’s the intent, goodwill and love of the gift-giver that counts. If you want to surprise your loved ones on their special day, or simply want to express your feelings…
  • Limited Edition Living Presents: Riva Ft. Lauderdale

    suleman
    22 Oct 2014 | 4:54 am
    Miami, FL – Nathaniel Crawford of the Limited Edition Living Team at Turnberry International Realty recently announced that The Limited Edition Living Team, based in Aventura, Florida, is offering private and confidential buyer representation services to clients interested in owning a Riva Ft Lauderdale Apartment . The Limited Edition Living Team has provided clients representation and consultation at numerous other exclusive locations throughout South Florida adding Riva Fort Lauderdale is a natural continuation of that standard. Riva Fort Lauderdale is the newest building to grace the…
  • Designer Kitchen taps Sophistication and Flair

    kateuktaps
    22 Oct 2014 | 4:53 am
    In the historical, brass bath taps uk are just necessary items which a kitchen cannot do without but people usually do not put much detect into its design and style. Back then, they are more concerned with whether the faucet is easy to use or not. These days, homemakers want to add in more type, flair and superiority into their kitchens. As such, even the taps are chosen with more care and consideration. With this change in choice, you see the appearance of designer LED Bathroom Sink Taps . Equal though people are more willing to pay for their three ways Kitchen Taps these days, you will…
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    bridgebuzz blog

  • Traditional PR Still Returns the Most Value

    Carinna Gano
    16 Oct 2014 | 9:34 am
    Facebook is the largest social network, yet its popularity is decreasing among young people—teens, college kids, and recent college graduates—now more than ever before.  Teenagers today are nowhere near as enthralled with Facebook as teenagers were a few years ago, and many who first became addicted to Facebook during their teenage years now just don’t care about it.        Even Facebook has noted its waning influence on teenagers.   It’s failing at making itself more attractive to younger users, and because of that, it’s losing…
  • Why Startups' Own PR Efforts Rarely Match PR Companies' Output

    Lucy Siegel
    1 Oct 2014 | 8:52 am
    In my experience, it’s rare for startups to do a great job on their own public relations. The following are four key reasons (generalizations, but, like many generalizations, are commonly true):
  • 7 Myths About Public Relations Services

    Carinna Gano
    12 Sep 2014 | 4:15 pm
    If you’ve ever been confused about what PR is and how it works, read this post—I’ll debunk a few PR myths for you to help you understand what, and how valuable, public relations services are.  
  • Basic PR Strategies: You Have to Be Seen to Be Heard

    Lucy Siegel
    7 Sep 2014 | 7:39 pm
    Last week I was walking down my block on Manhattan’s Upper West Side on the way to the subway  when I saw the familiar sight – to New Yorkers, anyway – of Scabby the Rat rising up from the sidewalk in front of the church at the end of the block. The big, creepy inflatable rat is a traditional sign of union picketers.  Picket lines using Scabby are not uncommon in New York, where one of four working age residents is a union member, but seeing one on my own totally residential block was startling. Yep, it got my attention.
  • Reputation Management 101: Don't Attack Competitors

    Lucy Siegel
    18 Aug 2014 | 10:49 am
    Every now and then, one of our clients will call us, very upset by a claim that an arch rival made that isn't true.  We are asked to go on the warpath to attack the competitor via media relations - to contact the media on the company’s behalf and tell them that the competitor is making falseclaims or has an inferior product. The client’s goal is reputation management by generating media coverage that will paint a competitor as inferior. In this situation, attacking the competition is a bad move and will come back to bite the attacker in the end.  There are several…
 
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    Solomon McCown & Blog

  • Solomon McCown Reflects on WBUR Fast Forward with Jill Abramson and David Carr

    21 Oct 2014 | 9:38 am
    Media watchers of all ages packed Boston University's Tsai Performance Center for a conversation between New York Times journalist David Carr and former New York Times Executive Editor Jill Abramson, hosted by WBUR. (You can read WBUR's recap of the event here; it will also be broadcast and available online shortly.) Several SM&ers were in the audience for the event. We asked them to share their takeaways from the energetic conversation between these two media influencers. Helene Solomon, CEO Sometimes there is nothing more fun to watch than the media elite interviewing the media elite…
  • Massachusetts Health Council Award Dinner: Promoting Healthy Living, Healthy Eating and Nutrition

    20 Oct 2014 | 12:17 pm
    This year's Massachusetts Health Council (MHC) Award Dinner takes place tomorrow at the Renaissance Boston Waterfront Hotel. In light of MHC's long-term mission of prevention and wellness, this year's gala theme promotes healthy living, healthy eating and nutrition. What better way to celebrate than by honoring individuals and organizations who promote these critical health care priorities by example every day? Washington Post journalist E.J. Dionne will present MHC's newest award, the Bertram A. Yaffe Prevention Advocacy Award to Walter Willett, MD, MHP,…
  • One Greenway’s North Building Topped Off

    16 Oct 2014 | 9:19 am
    New Boston Fund was joined by the Asian Community Development Corporation (ACDC) and Suffolk Construction in a topping-off ceremony for the 24-story North Building of One Greenway in Chinatown. Once complete it will house 312 units, 217 of which will be market-rate. One Greenway represents an important project for the neighborhood in restoring once-lost housing to residents as well as for the city and Mayor Walsh's Boston 2030 plan. The milestone was also celebrated by Sheila Dillon, Chief of Housing and Director of the Department of Neighborhood Development, and City Councilor Bill Linehan.
  • SM& Senior Vice President Featured In O’Dwyer’s

    15 Oct 2014 | 10:17 am
    As the health care industry continues to evolve, health literacy has become a critical tool in controlling health care costs. How can insurers, health systems, and other health industry leaders work to improve health literacy among American consumers? Solomon McCown Senior Vice President Michal Regunberg shares 10 tips in the October issue of O'Dwyers magazine. Tips to Improve Health Care Literacy from Solomon McCown & Company on Vimeo.
  • Boston 2030: Mayor Walsh’s Vision for Development

    10 Oct 2014 | 6:54 am
    The Solomon McCown team was on hand as Boston Mayor Marty Walsh formally announced his housing plan. Dubbed Boston 2030, Walsh proposed bringing an additional 53,000 housing units online in the next 16 years, with 20,000 of those affordable for middle-income Bostonians. "We have to make sure there is housing for everyone; prosperity must reach every neighborhood," Walsh said in his remarks. Walsh also tackled the thorny issue of off-campus student housing, urging colleges and universities to build additional dorm space, estimating that an additional 16,000 dorm beds would reduce the number of…
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    Maggie Patterson

  • Episode #39 – Getting it DONE with Liz Brazier

    Maggie Patterson
    21 Oct 2014 | 12:00 am
    As a business owner, it’s typical to struggle with staying on track at times. Between good ideas that take you down the rat hole to shiny objects to social media, it’s easy to lose sight of what’s really important. Accountability coach Liz Brazier helps people cut the crap and get down to business, and today she’s sharing how to keep yourself accountable and get the right shit done. Items Discussed in this Episode: Liz’s advice for making accountability part of your daily routine Why an accountability partner is so helpful and important How to use a timer to make yourself…
  • Episode #38 – Stress and Taming the To-Do List with Megan Flatt

    Maggie Patterson
    14 Oct 2014 | 12:00 am
    Whenever I’m in a state of feeling overwhelmed and like my to-do list is out of hand, I talk to my friend Megan Flatt. She’s a business coach who works primarily with moms who are building businesses amid the challenges of day-to-day life with busy kids and family life. Today Megan shares some super practical tips for managing your stress and taming your to-do list for good. Items Discussed in this Episode: Megan’s number one tip to get out of overwhelm quickly Some of the top stress triggers Megan has encountered How to identify your own stress triggers, and how to avoid them once you…
  • Three Lessons from My Brand Identity Crisis

    Maggie Patterson
    9 Oct 2014 | 12:00 am
    As hard as it may be for me to admit, I’ve been in the throes of a brand identity crisis…for the last 18 months.   Since the day I made the decision to pivot my business to focus online, I’ve been trying on a lot of different things as I figure it all out. At times I’ve felt like a kid wearing their mom’s shoes or like the dress I had on that was just not my style. I know. How can someone who gets paid to write struggle with this? I mean, isn’t this what I do for my clients? Help them nail down what they are and how they do it in words? Raises hands, yes, that’s me!
  • Episode #37 – Creating a Kick Ass Proposal with Jules Taggart

    Maggie Patterson
    7 Oct 2014 | 12:00 am
    Jules Taggart is the first return guest on Marketing Moxie and joins us to share how to create kick ass sales proposals. No matter how much a prospective client loves you, your proposal can quickly make or break you. To get them to “yes”, Jules offers some power tips and we talk about gotchas with creating proposals. Items Discussed in this Episode: The biggest mistake when it comes to putting together a sales proposal or quote Jules’ must have elements of a proposal Jules’ #1 tip that makes a difference in her sales proposals How to set up the follow up for a sales proposal How to…
  • Stick a Fork in Me. I’m Done. (With Expert BS Talk)

    Maggie Patterson
    2 Oct 2014 | 12:00 am
    In every business, there’s an element of repetition. The same questions and themes come over and over again with clients and your community. A biggie for my work is the theme of expertise or authority. From giving people permission to helping them be more confident to simply giving them the nudge they need to assert their expertise it happens every single day. Which is why when I got this question I stopped dead in my tracks: How can multiple people be the #1 authority or the “leading” authority on a given issue? Damn good question. My math skills are not all that hot, but if there’s…
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    RHetoric

  • The Blurring Lines between Content Marketing, Social Media and PR

    Trish Rimo
    20 Oct 2014 | 6:24 am
    If you’re a PR practitioner, I think you’d enjoy the conversation on John Raffetto’s post, What PR pros know that content marketers don’t. One of the highlights is the commenters’ emphasis on PR as a learned discipline with strict principles – a fact that eludes people who use the term “PR” as synonymous with “hype.” As [...]
  • What PR Pros Know That Content Marketers Don’t

    John Raffetto
    7 Oct 2014 | 8:07 am
    Public relations is a big industry.  As such, it has its fair share of cringe-worthy moments.  Like the one last week, when a PR rep contacted reporters and offered to pay them money to write favorable blogs about their client.  This is an elementary-level no-no that is taught in journalism and public relations schools throughout [...]
  • Not Always a Scandal: The Myths of Working in PR

    Anna Williford
    2 Oct 2014 | 8:10 am
    When people learn that I work at a PR firm in DC, I often get asked if my job is like the TV show Scandal. While crisis management is certainly a component of public relations, it’s not everything. Still, it does seem that most of the exposure companies generate is during times of crises. All [...]
  • 5 Public Speaking Tips to Help you Nail the Big Speech

    Holly Zuluaga
    23 Sep 2014 | 6:34 am
    “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” – Jerry Seinfeld. Jerry may not have been addressing business [...]
  • Dissecting Influence on Twitter: Understand It to Obtain It

    Landen Zumwalt
    10 Sep 2014 | 7:43 am
    Note: This article originally appeared on Meltwater’s Social Media Blog. View the original post here, and be sure to follow Meltwater for all the latest insight in public relations and social media marketing. What is Influence – and Can it Be Measured? According to the Merriam-Webster dictionary, influence is defined as being “the power to [...]
 
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    (W)right On Communications » (W)right On Target Blog

  • In a Relationship-Based Industry, the Most Important One is with Your Client

    Chancelor Shay
    1 Oct 2014 | 1:40 pm
    On most agency websites you’ll see some variance of the old cliché “PR is all about relationships.” Successful agencies have strong relationships with journalists covering the beats relevant to their clients and with industry movers and shakers who can open doors. The best PR pros also have relationships with leaders at complementary organizations for collaborations that […]
  • Twitter’s New “Buy” Button is Ready to Shake Up Your Social Media

    Erica Schlesinger
    24 Sep 2014 | 8:57 am
    In today’s digital-loving environment, it’s hard to find someone who doesn’t shop online. Retailers tempt with exclusive products, special deals and shipping incentives; and Cyber Monday is quickly on its way to taking over Black Friday, just about the biggest brick-and-mortar shopping day ever. So e-commerce has the world wrapped around its proverbial finger – […]
  • You only get one chance to make a first impresión

    Vince Derama
    17 Sep 2014 | 10:45 am
    Most people can agree that it is important to communicate with Spanish-speaking audiences – residents, shoppers, customers, patients, voters, and so on.  The demographics of California and the United States make that abundantly clear, but how do you do it?  How do you effectively communicate with Spanish-speaking audiences? Too often, this is entrusted to employees […]
  • What Show Business’ Most Recognizable Names Can Teach Us About PR and Branding

    Erica Schlesinger
    27 Aug 2014 | 2:36 pm
    Jay-Z. Lady Gaga. Kim Kardashian. Whether these names make you giddy or gag, there’s one thing for sure – you know exactly who they are. With longstanding stints in the public eye, these celebrities have establishing a recognizable, trademark presence and personal brand down to a science. Even if you’re not looking to make yourself […]
  • San Diegans Oppose City Funding New Chargers Stadium

    Contributor Article
    26 Aug 2014 | 9:10 am
    67 percent of San Diego County residents oppose the city of San Diego funding a new stadium even if it means the Chargers would move to Los Angeles SAN DIEGO, August 26, 2014 – A study conducted by (W)right On Communications found that 63 percent of County residents would oppose the City of San Diego […]
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    The Maven Blog

  • Why Your Marketing Campaign Isn’t Working

    Jessica Sharp
    9 Oct 2014 | 2:08 pm
    You attended hours of strategy planning sessions. You worked and reworked your marketing budget. You put together a compelling PowerPoint presentation and after a lot of back and forth you finally got approval. When your new marketing program officially launched you sighed with relief, and hopefully had a celebratory drink (or two). But, a few months into it, something’s not right. It just doesn’t seem to be working. My first suggestion is to take a look at your marketing campaign objectives. Don’t get “objectives” confused with “goals.” Goals are broad and more general and…
  • How to Promote Your Law Firm’s Pro Bono Work

    Jessica Sharp
    5 Oct 2014 | 12:25 pm
    One question we’re frequently asked is how to get some good publicity for pro bono work the firm takes on. To be sure, pro bono is a professional responsibility. According to rule 6.1 of the ABA Model Rules of Professional Conduct, “a lawyer should aspire to tender at least 50 hours of pro bono public legal services per year” and that “a substantial majority of the 50 hours” should be persons of limited means or to organizations that support the needs of persons of limited means. I’ve had more than one conversation with a reporter who just won’t cover the cases, or the attorney…
  • Facebook Launched Advertising Platform – Could be a Marketing Game Changer

    Veronica Mikitka Reed
    3 Oct 2014 | 6:17 am
    Last week Facebook launched their advertising platform, Atlas, which will directly compete with Google’s Ad Sense.  The new advertising platform will help marketers better target and measure online advertisements. Atlas just might be an online advertising game changer. According to their website, “Atlas gives advertisers a comprehensive, uniquely powerful platform that can deliver the right messages to the right people in the places and moments that perform best. Putting people at the core of advertising intelligence, Atlas provides power to target, measure and optimize campaign…
  • Tips and Tricks on Live Tweeting an Event - Don’t get caught unprepared live tweeting an event

    Meghan McGarrigle
    26 Sep 2014 | 1:00 pm
    Before you leave for the event make sure you have: Phone or laptop Chargers for your phone or laptop The appropriate hashtags for the event The handles of the speakers and the organizations taking part in the event A piece of paper and pen to take notes Prepping for the event: Scope out “prime real estate”, if it’s a long event find a place near an outlet in case your phone starts dying. You’ll also need to find a spot that you can take photos of the speakers and the crowd Live Tweeting: Take notes! You’re not going to be able to tweet everything someone says and you may miss…
  • PYT: Defending Your Employees or Shady PR Tactics? - PYT has received national fame after posting a receipt showing a poor tip from an Eagles player. What were the motives behind this PR tactic?

    Maven Communications
    19 Sep 2014 | 8:36 am
    By Hannah Kurtz Amidst the NFL’s domestic abuse PR crisis, there have been other less impactful, but certainly controversial PR stories. PYT, a burger restaurant in Northern Liberties famous for its unusual burgers, posted a receipt in which Eagles running back LeSean ‘Shady’ McCoy tipped twenty cents on his $61.56 meal. PYT used some questionable PR tactics in order to garner the attention of the media and start debates on social media and talk shows; did they exploit McCoy for a chance to go viral? Or was this genuinely an owner standing up for his staff? McCoy, arguably the best…
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    Critical Conversations

  • Political Social Rockstars: Why Every Politician Should be on Facebook

    MSLGROUP Admin
    22 Oct 2014 | 3:43 am
    By Frederike den Ottelander, Head of Digital & Social, MSLGROUP in the Netherlands Last week, Frans Timmermans nailed his application for First Vice-President at the EU committee by answering questions in five different languages. Fewer people know that Timmermans is also a political rockstar on Facebook in the Netherlands. With over 200,000 followers, Timmermans, the Minister of Foreign Affairs, is by far the most followed politician on Facebook in the Netherlands. Not exactly the 45 million fans that Barack Obama has… but compared to other Dutch politicians such as the Dutch Prime…
  • Managing Reputations in Today’s ‘Always-On’ World

    MSLGROUP Admin
    21 Oct 2014 | 2:59 am
    Anders Kempe, President, MSLGROUP EMEA MSLGROUP EMEA are fortunate to work with some of Europe’s largest companies on complex and challenging business assignments. Our clients’ universe – along with ours as consultants – has changed significantly over the past few years as companies react to the disruptive communications impact of digital and social networks. Instead of occupying the commanding heights of communications alongside the media, companies are now swimming in a sea of new voices, each one posing a potential threat to reputation – and the bottom line. It is also,…
  • Active Citizenship for Danish Millennials is Primarily a Function of State

    MSLGROUP Admin
    20 Oct 2014 | 4:39 am
    By Marie Honoré, Consultant, JKL Group Generally, Danish Millennials rank definitions of active citizenship low compared to all other countries in our global research study – The Future of Business Citizenship. This reflects the welfare state, where both personal and corporate citizenship to a certain extent is “outsourced” to the state. The imperative for Danish Millennials when they define (personal) active citizenship is voting in elections. Like most European fellows, Danish Millennials focus on individual engagement and involvement. Besides voting, they prioritize…
  • IT Security Trade Shows: How to Maximize Conference PR in 2015

    Critical Conversations
    17 Oct 2014 | 3:30 am
    By Bill Keeler, MSLGROUP in North America With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend SecureWorld events or Black Hat Europe, but most go into “bunker mode” in Q4 and stow trade show booths for a few months. MSLGROUP clients were busy at Black Hat 2014 with more than 75 interviews taking place with journalists and industry analysts. From a PR perspective, what did technology companies that exhibited at the RSA Conference, Black Hat, Interop and other conferences gain and lose? Did you have a…
  • Benjamin Koe Joins MSLGROUP to Lead Regional Data, Insight & Analytics Function

    MSLGROUP Admin
    16 Oct 2014 | 4:35 am
    MSLGROUP today announced the appointment of Benjamin Koe as Regional Director of Strategic Insight and Impact, based in Singapore. Koe’s appointment will enable MSLGROUP to enhance its capabilities in data and analytics, allowing for MSLGROUP’s teams to provide clients with even greater insight to drive creative ideas and business impact. In his newly created role, Koe will also be responsible for establishing two Asia Centers of Excellence (CoEs), one in China and another in India, for insight creation in multiple languages in Asia to closely support client service. “Our industry has…
 
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    Manage your PR & media relations

  • That Storytelling stuff [Webinar] How exactly can you start...

    lorenzo-grandi
    9 Oct 2014 | 7:01 am
    That Storytelling stuff [Webinar] How exactly can you start building the story of your company? How do you define your story? How do you make interesting? Adine Rooyackers brings us through the basics of storytelling with examples, tips and Q&A.
  • Boost your storytelling [webinar]

    lorenzo-grandi
    2 Oct 2014 | 7:01 am
    Are you struggling with storytelling? We are running a webinar on Wednesday, Oct 8 at 3pm CEST (9am EDT). It will last approx. 30’ + Q&A. Join this webinar and learn how you can show the real value of your startup by telling your story the right way. Join us!
  • Follow your favourite pressrooms

    nickdowse
    23 Sep 2014 | 1:01 am
    Today we’re introducing a new feature. You can now follow your favourite online pressrooms, receiving email updates from them when new content is posted. You can choose to receive these email updates either immediately when new content is posted, every day, week, or month. This means you can always be the first to know, and the first to be in the know. This has been enabled for all pressrooms with the ‘flat’ layout design and anyone can sign up for free to follow as many pressrooms as they’d like. If you have a list of pressrooms you regularly visit, then this is…
  • Publish your first press release [Webinar]

    lorenzo-grandi
    18 Sep 2014 | 6:01 am
    Are you struggling with your pressroom? You couldn’t find the time to publish your first press release?  I’m running a webinar on Tuesday, Sep 23 at 3pm CEST (9am EDT). It will last approx. 30’. We’ll go through the main features of pr.co to help you properly set up a pressroom and publish your first press release. Join us on Tuesday!
  • 10 easy steps to pitch journalists and influencers

    lorenzo-grandi
    10 Sep 2014 | 1:00 am
    You’ve been busy building your presslist of media contacts. You gathered a list of people who may help you spreading the word about your business. Now you want to start engaging journalists, bloggers and influencers - but how exactly? Here are a few tips to pitch journalists and influencers in your industry. 1. Get their beat You need some information to decide how to approach the people in your list. What topics do they usually cover, and how? What’s their writing style? Read what they write. Do it often. Add notes to your list. You will use all the info you gather to customize…
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  • Getting your spokesperson on BBC national TV and radio

    leighgreendog
    18 Oct 2014 | 8:15 am
    Last week (ish) I attended a Gorkana media briefing with Rebecca Wearn from BBC Breakfast and Sean Farrington from BBC Radio 5 Live’s ‘Wake Up to Money’. These sorts of events are usually hosted in London, so it was great to get the chance to attend one in Manchester – yet another benefit of the BBC moving some of its operations to Salford. There were some impressive figures bandied about. BBC Breakfast attracts around 7m viewers each day and up to 15m in a typical week. And while Wake Up to Money averages a less jaw-dropping 0.5m weekly listeners, it’s recognised for…
  • Facebook’s algorithm – what is it and how has it changed in 2014?

    leighgreendog
    14 Oct 2014 | 11:28 am
    Late last month, Facebook’s ‘algorithm’ changed again. Brands the world over let out a collective groan. However, while Facebook’s newsfeed changes might be a mild irritation for those in-the-know, those who aren’t aware of the changes risk tumbling engagement levels by failing to adapt to the ever-changing environment of the world’s largest social network. Research published by Social@Oglivy suggests that brands are having to work harder than ever to reach fans without paying for adverts. In 2012 Facebook stated that brands could expect to reach 16% of their…
  • Why researching for PR campaigns is a bit like buying a house

    leighgreendog
    25 Sep 2014 | 12:27 pm
    Imagine buying a house without taking a look around the area first. You’ve got a spacious living space, a newly decorated kitchen and a beautiful decking area out the back. The only problem is you’ve wound up with a neighbour who throws animal heads into your garden (like this guy), you have to navigate 80 potholes every morning just to get off your street (like these suffering residents) and your local pub is so rough that even the poor staff are too terrified to call last orders (I wouldn’t ask for a tap water in this boozer). Due to these risks, when most people buy a house they tend…
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