PR

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    Brian Solis - PR 2.0

  • Rumors of the Death of Blogs are Greatly Exaggerated

    brian
    6 Nov 2009 | 4:02 am
    Source: feministingEach year at Blogworld Expo, Technorati CEO Richard Jalichandra presents The State of the Blogosphere as one of the event’s prestigious keynotes. For those who are unfamiliar with Technorati, it serves as a directory and search engine for the blogosphere as well as a benchmark for the ranking of blogs worldwide.While there has been much discussion about the relevance and even demise of blogs as the statusphere and micro updates gained traction in addition to earning prominence in the mainstream spotlight, the reality is that blogs are a vital ingredient to the media…

  • RT @Twitter: New Retweet Feature Goes Live

    brian
    5 Nov 2009 | 7:29 pm
    Source: TwitterThis is breaking news at the moment, therefore this post will update as new information trickles in.Twitter is making good on its recent promise to introduce new features to bring users back to Twitter.com.Similar to the way that it rolled out Lists, Twitter is incrementally releasing its new Retweet feature initially previewed in August 2009.As described by @Biz, co-founder of Twitter:Retweet is a button that makes forwarding a particularly interesting tweet to all your followers very easy. In turn, we hope interesting, newsworthy, or even just plain funny information will…

  • Social Media Influencers are not Traditional Influencers

    brian
    5 Nov 2009 | 4:19 am
    SourceGuest post by Damien Basille, follow him on Twitter | Read his blogAs more and more brands are moving all of their ad spend online, defining how influence affects their return on investment is necessary and must be done as soon as possible. While some are making inroads to define these calculations many are overlooking the fact that influence affects everything. Without factoring in the real issue of different types of influence you run into a number of problems, for instance focusing on one group of influencers over another or getting broad sweeping numbers instead of knowing exactly…

  • The Future of the Embargo

    brian
    3 Nov 2009 | 4:25 am
    CreditIn media and blogger relations, PR typically wields two powerful tools to help boost the effectiveness of pitching and potential placement of news: the embargo and the exclusive.In the case of an exclusive, a story is usually packaged prior to official release for one particular writer, fully understanding their style, nuances, and audience. If the story is accepted, it is not pitched to any other media outlets until after the story runs. The benefit for PR is that it can bank on the publishing of a guaranteed, high profile story. The advantage for the reporter is that they maintain a…

  • Twitter Releases New Widget for Lists

    brian
    2 Nov 2009 | 7:14 pm
    Twitter recently expanded its new Lists service to users network-wide and in doing so, injected a sense of excitement, confusion, and also utility. Lists represent a significant milestone for Twitter as it transcends asynchronous conversations and and broadcast messages into a form of intelligence gathering, education, entertainment, and news.Twitter Lists are also stirring controversy as many believe that it sets the foundation for a new level of establishing a metric for influence. Whereas prominence was measured by the number of followers as well as the friends-to-follower ratio, now the…
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    PR News Online

  • NonProfit PR Awards: Press Release

    9 Nov 2009 | 9:00 am
    Campaign: NHLBI’s Pounds Lost Weight Loss Study—A Diet for Media Success Winner: National Heart, Lung and Blood Institute and Ogilvy Public Relations Worldwide To drive home its core messaging—the importance of eating a reduced-calorie, heart-healthy diet to lose...

  • NonProfit PR Awards: Marketing Communications

    9 Nov 2009 | 9:00 am
    Campaign:.ORG’s Rollout of DNSSEC Winner:.ORG, The Public Interest Registry To raise awareness of the need to have widespread adoption of Domain Name System Security Extensions (DNSSEC), which protects Internet services from domain name system attacks,.ORG, The Public Interest Registry—the...

  • NonProfit PR Awards: Blog

    9 Nov 2009 | 9:00 am
    Campaign: Small Things Considered Winner: American Society for Microbiology They say big things come in small packages—an adage known all too well by Moselio Schaechter, former president of the American Society for Microbiology. Elio, as Schaechter is known to his fans, created the Small Things...

  • NonProfit PR Awards: Social Responsibility Campaign

    9 Nov 2009 | 9:00 am
    Campaign: Tell a Gal P.A.L. 2008 Campaign Winner: The Allstate Foundation and Zeno Group Nearly 75% of Americans know someone who is or has been a victim of domestic violence. But the issue has largely remained taboo. In light of this, the Allstate Foundation’s Domestic Violence Program asked the...

  • NonProfit PR Awards: Corporate Nonprofit Partnerships

    9 Nov 2009 | 9:00 am
    Campaign: Pound For Pound Challenge Winner: Feeding America, General Mills and The Biggest Loser Overeating is a chronic and widespread problem in the U.S.—approximately 130 million Americans are overweight or obese. At the same time, however, more than 36 million Americans are at risk of hunger, and...
 
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    Pitchengine

  • Getting Started

    jk
    27 Oct 2009 | 3:43 pm
    The Quick Start Guide to PitchEngine SMRs Using our social platform is as easy as creating Facebook profile or a blog post (maybe easier)! This isn’t an “easy button” – it’s a tool to enable better collaboration and engagement for your public relations. Discover why more than 13,000 brands have flocked to PitchEngine as theirpreferred alternative 1. Create an account. This is free and easy. 2. Build your first Social Media Release (SMR) Take a look at an example SMR. Gather your assets (YouTube videos, images, etc.,) Type your SMR directly into the form field (we…

  • PR Distribution Process Evolved in Six Slides

    jk
    11 Sep 2009 | 11:09 am
    PR Distribution Process in Six Slides View more presentations from Jason Kintzler.

  • A Conversation with Jason Kintzler

    jk
    14 Jul 2009 | 12:41 pm
    Here’s a recent interview with Jason Kintzler, PitchEngine’s Founder/CEO From Arik Hanson: “One of the very interesting dynamics of engaging online is meeting folks in real life that you’ve only followed and interacted with on Twitter and other social platforms. Yesterday, I had the pleasure to meet Jason Kintzler, CEO of PitchEngine, in person. And I was not disappointed. Genuine, personable and “social smart”, Jason lived up to expectations. I even stole a few moments with him right after his keynote address to discuss the future of the traditional news release, how…

  • Case Study: SMR Provides Plug and Play Content

    jk
    7 Jul 2009 | 9:41 am
    Ultra Studios Social Media Release Gives Journalists and Bloggers Multimedia Content for Easy Publication The SMR provided multimedia elements with context By utilizing the PitchEngine Social Media Release format, Ultra Studios was able to deliver multimedia content, hyperlinks and tags with the proper context to their release. Instead of trying to send bulky email attachments or image cds, Ultra Studios was able to provide everything the journalist needed for a great post. Even though their video wasn’t included in the published article, it gave the writer more context about the event.

  • Case Study: PFS Marketwyse

    jk
    2 Jul 2009 | 11:04 am
    PFS Marketwyse Social Media Release Distributed via PitchEngine – Monday, March 23rd, 2009 Are you questioning the effectiveness of a PitchEngine social media release? Curious to know how distributing your PR content through the social web can actual drive traffic to your website, newsroom or blog? Below is a case study compiled by PitchEngine users PFS Marketwyse generated using Google Analytics.   *based on the average page visits of the previous 30 days   Traffic Summary Week of March 23-29 Monday, March 23             433% spike in traffic Tuesday, March…
 
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    360PR Blog

  • Weekly Digital News: Totally Twitter

    SkyeMcIntyre
    6 Nov 2009 | 1:49 pm
    First, a confession: we openly admit to having done a Twitter-centric post in the past. We would never try to pull the wool over our 360PR Blog reader’s eyes. However, with the introduction of Twitter lists, we felt it only appropriate to devote an entire post to the just-launched feature. Yes, it really is that [...]

  • Brands That Inform (Via Social Media)

    EliciaBasoli
    4 Nov 2009 | 12:20 pm
    Consumers want brands to help them stay informed. And with people often times defining themselves by the brands they buy, companies should be doing more than just providing a product or service. By educating consumers about topics surrounding a brand or an industry, they are likely to more deeply engage with that brand.  eMarketer posted an [...]

  • Weekly Digital News: Help!

    SkyeMcIntyre
    3 Nov 2009 | 7:32 am
    Everyone could use a little assistance when navigating through the social media jungle. There are countless social media services, platforms and applications, and it seems as if a new one pops up every day. That’s why, this week, we’re sharing some of the best tools for tweeting at your tweeps, tagging your friends and polling [...]

  • The Cute, Clever and Spooky Stuff Brands Do On Halloween

    CindyGordon
    2 Nov 2009 | 2:07 pm
    Still aglow from pumpkin carving, indulging our inner monster and overindulging on mini-sized candy bars, the 360 Digital Team took a look at how brands competed for our affection by getting into the Halloween spirit. Just as costume couture has great range, so did these promotions: some were cute, some clever, some cool and hip, [...]

  • Weekly Digital News – Cream of the Crop

    SkyeMcIntyre
    23 Oct 2009 | 8:34 am
    If you’re a regular Weekly Digital News reader, (and why wouldn’t you be?), you know that the social media stories we detail are typically related in some way. Sometimes very loosely, mind you, but related nonetheless. This week, we’re throwing caution and tradition to the wind, and bringing you the crème de la crème of [...]
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    Ogilvy PR 360 Digital Influence Blog

  • Introducing The 3′Cs Rule For Pharma Marketing

    Rohit Bhargava
    6 Nov 2009 | 11:52 am
    Next week Ogilvy will be sharing our point of view when it comes to how pharmaceutical and medical device brands should be allowed to use the web and social media for marketing and promotion. This has been a significant gray area in the past and the FDA has begun the process towards having some updated guidelines set. We are one of over 60 organizations that will be speaking during the two day hearing next week, and the questions will range from everything to what information marketers should be allowed to link to, and how they should be held responsible for content online. The biggest…

  • 5 Big Things To Expect From The FDA Hearings Next Week

    Rohit Bhargava
    6 Nov 2009 | 11:09 am
    Most marketers who have anything to do with promoting pharmaceutical products or medical devices have the upcoming FDA hearings at the top of this minds heading into next week.  With less than 7 days to go until the hearings, all the presentations have been submitted to the FDA, the anticipation is rising and conversation online about the hearings from speakers, attendees and online watchers (the hearings will be live webcast) is rising. Ogilvy is among the organizations slated to speak at the hearings, and we have several activities planned around them beyond speaking - including hosting a…

  • Is Compassion “Viral”?

    Virginia Miracle
    3 Nov 2009 | 3:14 pm
    Can a concept with nothing new about it - doing unto others as you would have them do to you - be shareworthy?  Can we make the pursuit of understanding “the other” and acting with that knowledge an idea that spreads from person to person?  We know social media is amazing for brief, instant flares of information, but what role can it play in something as fundamental and long-term as behaving compassionately?  These are some of the questions that have been occupying Ogilvy teams around the world as we approach the November 12 launch of the TED Prize project granting Karen Armstrong’s…

  • Hyperlocal: The Buzzword That Isn’t Just Yet

    Kai MacMahon
    28 Oct 2009 | 8:42 pm
    Or is it? 2009 has been an interesting and dare I say it even a breakout year for hyperlocal thus far. The New York Times launched The Local a few months before it announced it was cutting 8% of it newsroom jobs, MSNBC bought Everyblock, and services like Patch.com are slowly but surely growing in popularity.  ESPN launched a series of local efforts this year too, and although they’re not what I would call truly hyperlocal yet, (rather local aggregations of mostly major league sports coverage), it’s another example of big media exploring the area. If the ESPN sites do well the natural…

  • Revisited: Facebook Groups vs. Brand Pages

    Nicole Landguth
    21 Oct 2009 | 11:41 am
    Since the launch of Facebook brand pages, there has been confusion as to whether your brand or cause should set up a page or a group. As brand pages grew in popularity and were given more and more features, it seemed like discussion of groups dropped off. Finally, on Monday Facebook updated the look and function of Facebook groups and now that they dust has settled I think it’s worth revisiting the age old question, “Do I want a Facebook group or a brand page?” Brand Pages Brand pages are still the best choice for 99 percent of brands or campaigns. Facebook created them…
 
 
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    prsarahevans.com

  • Supporting #path2peace for my birthday

    PRsarahevans
    6 Nov 2009 | 9:01 am
    FULL DISCLOSURE: Macy’s and the Path to Peace program is a client. It happens to also be a movement I truly believe in. All I want for my birthday today is for people to celebrate the Macy’s #Path2Peace movement. A very special thank you to Jason of @iwearyourshirt who donated my birthday to share this special message. [...]

  • Parker’s Picks: November/December 2009

    PRsarahevans
    4 Nov 2009 | 6:41 am
    I love to read. I’ve never had to worry about what to read or what finding great books. Why? Because I happen to have the best librarian in the world as my mother (@marianslibrary). Long before blogs and other online communities my mother has put together monthly (sometimes seasonal) reading lists. She has always shared [...]

  • Blu Dot launches curb-mining social experiment in NY

    PRsarahevans
    2 Nov 2009 | 3:04 pm
    Curb-mining, a popular activity for creative types in New York, is the act of finding furniture and art on the street. As a celebration of their upcoming one-year anniversary for their SoHo store, Blu Dot, a furniture and design store, decided to launch a curb-mining experiment. On November 4-5, they are leaving 20+ Real Good [...]

  • A few good journalism, blog and PR Twitter lists

    PRsarahevans
    2 Nov 2009 | 8:54 am
    It was reported this morning that there are already 6.5 million Twitter lists. Impressive numbers. As the number of lists grows it will become increasingly difficult to decide which lists to follow. I’ve done a bit of research to get you started with a few popular lists. You can easily view all lists related to journalism, [...]

  • Movie quote for thought: People still care about real news?

    PRsarahevans
    1 Nov 2009 | 7:29 pm
    “In the middle of all the gossip and speculation that permeates people’s lives I still think they know the difference between real news and bulls*** and they’re glad that someone cares enough to get things on the record and tell the truth” - Cal McAffrey (Russell Crowe) to Stephen Collins (Ben Affleck) in “State of Play”
 
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    Don't Fear the Firehose

  • Weg von Beyonce sehen. Seien Sie nach rechts zurück. [Snuggle up to this Top 5 in the meantime.]

    Paul Armstrong
    4 Nov 2009 | 12:39 pm
    Off for a few days to sample the delights of Beyonce, Shakira and more than a few (I'm sure) German bands at the MTV EMA Awards. Be back soon. In the meantime here's the top 5 posts to date you may have missed! Paul. 1) It's Monday so how about some numbers with those cornflakes?2) INTERVIEW : Peter Shankman & Sarah Evans (HARO and #Journchat Founders) 3) Why I love Scribd. 4) Why parody and personification should never be lost from social media... 5) Know what your people are doing at work? Think again...then be ashamed.

  • 6 Trends You'll See in 2010...

    Paul Armstrong
    3 Nov 2009 | 1:36 pm
    So I read the '6 Social Media Trends for 2010' with some glee this morning, it's a great list but it's a bit American-focused (I do agree with all of them though).  Here's my (pretty simplistic/rantish) 6 Social Media trends for 2010 for us across the pond-ers:  1) CEO's will 'get' social media... or they'll be fired.  Is +300 million people talking in one place alone not enough to call something relevant? 2) Monitoring will come into its own.  Those who monitor, win. Rodders.  Possibly even some, gulp, standard metrics? 3) Digital…

  • A good metaphor goes a long way.

    Paul Armstrong
    2 Nov 2009 | 2:37 pm
    Social media folks argue a lot about semantics etc but you can’t deny the power of a good metaphor.  I crowdsourced these five or so from @themediaisdying a while back and thought a lot about how I describe ‘it’ to people.  It’s rarely the same twice for me but these offer…unique perspectives I think…  What’s your favourite/your best metaphor to describe social media?  "If the traditional media is the old family clunker suburban, then social media is the zippy sports car."- Sara Nielsen “A tale, told by an idiot, full of sound and…

  • Google Wave might just change the way you work with clients. [5 'invites' available]

    Paul Armstrong
    1 Nov 2009 | 2:17 am
    So I've been checking out Google Wave for a few weeks now and I think I'm sold.  I'll preface this semi-gush with my usual, it's not what it does/doesn't do it's how you use it line.  With that in mind how do I see it being used for PR/comms?  Client approvals, crisis comms and document creation for starters.  It's phenomenal for cross-collaboration purposes.  There's a poll gadget, video comms, telephone ability, iFrame use for checking/bringing in external content etc.  In short, it's spanking for anything that needs multiple…

  • Twitter is bringing down the UKs economy. Riiiiiight. Slow Monday?

    Paul Armstrong
    26 Oct 2009 | 3:17 pm
    After several eye rolls and AYFKMs at the heinous headlines doingtherounds about Twitter and social media costing the world x and y I was pleased to see social media swipe back later in the day saying it 'cost' the world just as much to read the Telegraph.  Sense prevailed.  Something I am happy to say I am seeing more and more online as the platforms mature.  For all the jerks, crackpots, grenade-throwers and idiots there are just as many dedicated, wrong-righting, just folks who correct the inaccuracies and don't let people get away with being idiots.
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    The Flack

  • Healthcare Histrionics

    6 Nov 2009 | 2:24 pm
    Dumb Michelle Bachmann had all her PR theatrics on display this week in DC. Her goal: to rally the right wing lunatic fringe to propagate anti-healthcare reform headlines, and in so doing, keep the cash flowing so she can hold on to her job. Ms. Bachmann is now ranked 8th among insurance industry beneficiaries.She certainly pulled out all the props, including a copy of the healthcare bill wrapped in some kind of twine, a group Pledge of Allegiance (to which the Congressman who led it forgot the words), and a healthy heaping of political wack-a-dos who today pass for Republican leadership.

  • The Reading Room

    5 Nov 2009 | 1:47 pm
    We were gathered at our bi-monthly Boys' Lunch at Michael's last month when one of "the boys," a very senior media-minded communications executive, looked at me incredulously when I said I actually read Bernoff's Groundswell, Jarvis's What Would Google Do, and Godin's Tribes, among others.He definitely thought I was either drunk on the Kool-Aid or in need of a new life.Just as the number of new media confabs have proliferated in recent years so have the number of published works heralding in the new world order. Many pros have forsaken these longer form media, replacing it with the Twitter…

  • Follow the Leaders

    2 Nov 2009 | 6:45 pm
    What a weekend! No, I'm not referring to the Yankees two-out 9th inning rally that suddenly subdued those Hoagie-eating Philly fans. I'm talking about @ev, @biz and @jack's decision to open up Twitter Lists to more than the chosen few. It literally unleashed the curatorial curiosity in all of us.I can't recall another more buzzed-about (and time-consuming) software application release, but then again I happen to follow Tweeps who get all a-twitter over such things. Isn't the quick uptake of Twitter Lists driven by the same sensation one feels by sharing his or her music playlists, i.e., Check…

  • Restoring Trust

    30 Oct 2009 | 9:07 am
    The Council of PR Firms executive director Kathy Cripps had a twinkle in her eye as she looked out across the expanse of The Yale Club’s Grand Ballroom in New York City yesterday morning. In spite of these recessionary times, the Council’s annual Critical Issues Forum drew a full house and a fair share of industry luminaries, many of whom are featured in this video.All the big and mid-sized agencies were there, except perhaps for one, to hear the all-star panel featuring General Electric CMO Beth Comstock, PBS “Nightly Business Report co-anchor Susie Gharib, Morgan Stanley’s Jim…

  • The Media Bypass

    26 Oct 2009 | 2:28 pm
    Ad Age's Mike Bush today visits with a number of PR pros who wax poetic on how their clients bypass the media filter to reach customers directly.We've covered this for a few years now, but it hasn't gone so far as to dismiss the value of media relations for advancing a client's communications objective.Bush writes: "...as the body count of magazines and daily newspapers continues to rise and the once-robust news and feature holes of surviving publications shrink along with reporting staffs, some marketers have given up on the traditional path to media coverage: pitching journalists.some…
 
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    A PR Guy's Musings - Stuart Bruce

  • Chinwag Digital Mission to New York for Web 2.0 Expo

    stuart
    3 Nov 2009 | 1:03 am
    Later this month I’m off to New York as part of the Chinwag Digital Mission to the Web 2.0 Expo. I’ll be in New York from November 15–20 and will have time to meet up with folks while I’m there, so drop me a Twitter direct message (just at me if I don’t already follow you) or email. There’s more information about the Digital Mission on the Wolfstar blog. I’ll try to do at least a couple of blog posts while I’m there and will also be Twittering. The Digital Mission also has a Twitter account, @DigitalMission and a hash tag,#DigitalMission.

  • Dolce&Gabbana and Sony Ericsson use online to bypass traditional TV advertising

    stuart
    23 Oct 2009 | 4:53 am
    The Wolfstar team is currently hard at work on a project with Dolce&Gabbana and Sony Ericsson to launch the new Jalou mobile phone. Instead of traditional television advertising commercials (TVC) the campaign is focused around a promotional video conceived by Domenico Dolce and Stefano Gabbana, which is available exclusively online. The social media news release that we’ve created includes the video as well as behind the scenes footage and an interview with the director, Cyril Guyot.  

  • Why openupnow’s open primaries won’t work

    stuart
    20 Oct 2009 | 6:13 am
    Openupnow.org is yet another organisation that has jumped on the current political bandwagon for open primaries.It looks a great campaign, but… and it’s a very big but, it’s very badly thought out. The idea of open primaries is very seductive, emotionally I think they are brilliant. The open primaries between Barack Obama and Hilary Clinton, not only gripped the USA, but they gripped the rest of the world, even people who wouldn’t normally be interested in politics. But the UK, isn’t the USA and there are lots of reasons and barriers as to why open primaries won’t work in the UK.

  • David Cameron admits the truth via Speechbreaker

    stuart
    9 Oct 2009 | 10:13 am
    As the UK general election gets closer we’re beginning to see some interesting things happening online. Speechbreaker was put together for the Liberal Democrats, which is why you can use it to make David Cameron or Gordon Brown say all sorts of amusing things, but you can only get Nick Clegg to say “Choose the Liberal Democrats”! To use the site you just click to choose from dozens of words and create your own mash-up speech.

  • My thoughts on the #socialmedia chat

    stuart
    6 Oct 2009 | 11:14 am
    Have you ever been to a great party where you’re just arriving as everyone else is leaving.That’s what it feels like this afternoon with this afternoon’s #socialmedia chat. As I’m too late to participate on Twitter, I thought it might be better to add some slightly longer thoughts to some of the sound bites on Twitter. The recurring theme that I picked up on was the debate about who ‘owns’ social media. If you read a lot of the tweets one of the main problems is that a lot of the people talking don’t actually really understand what either PR or marketing is. They use their…
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    Media Bullseye

  • Augmented Reality: When Real Isn't Enough

    Wayne Kurtzman
    5 Nov 2009 | 12:36 pm
    Augmented Reality: When Real Isn't Enough by Wayne Kurtzman I wait for the gasp during my social media presentations when I talk about augmented reality, or "AR." You don't know about AR? Simply put, AR is literally a new layer of reality provided by your mobile phone. In the not too distant future, phones without AR abilities might as well have big 'ole rotary dials and copper wire hanging off them.Imagine taking your smart phone and looking at an object through the camera on the phone. Instead of snapping a photo, your camera returns detailed information about the object you are viewing.

  • Twitter lists: Steal, Hoard, and Make People Feel Bad; Or, The Best Twitter Feature Ever

    Doug Haslam
    4 Nov 2009 | 11:39 am
    New Tools, Old Rules Twitter lists: Steal, Hoard, and Make People Feel Bad; Or, The Best Twitter Feature Ever by Doug Haslam I love how the unveiling of Twitter lists has put some people in a tizzy. From Chris Brogan worrying that lists make people feel left out to Robert Scoble overreacting to Brogan's post and Justin Kownacki being his very readably grumpy self in the middle, there has been no shortage of thumb-sucking over lists. I have a take on Twitter Lists. You didn't ask for it, but here it is--in list form: The Beta experience was weird and mysterious. I got into Lists early, but had…

  • Marketers have to play by the new FTC rules, too

    Bryan Person
    30 Oct 2009 | 10:35 am
    Marketers have to play by the new FTC rules, too by Bryan Person Earlier this month, the Federal Trade Commission announced new guidelines around disclosure for online endorsements that hits squarely at social media content creators, including bloggers, Twitterers, and Facebookers. The thrust of the regulations, which go into effect on December 1, is clear: If you're paid or compensated in kind (such as being sent a free product to review) to talk about a product, service, or experience online, your content must be accompanied by a clear and easy-to-understand disclosure of your relationship…

  • Reputation Vampires

    Jen Zingsheim
    30 Oct 2009 | 9:15 am
    Reputation Vampires by Jen Zingsheim Cross-posted from the CustomScoop blog.Sometimes, the need to monitor from a reputation management perspective hits really close to home. We recommend clients use our service to closely monitor their mentions online to alert them to any potential problems or negative posts, and of course we use the system ourselves.At CustomScoop, we're very proud of the work we do and are accustomed to coming across accolades more often than complaints. When we do see the occasional complaint, it's something we'll look at objectively, to see if there's a way we can…

  • The Privacy Genie

    Jen Zingsheim
    28 Oct 2009 | 11:10 am
    The Privacy Genie by Jen Zingsheim Shel Holtz appears to have either struck a nerve or a chord with a recent post titled (cleverly) "Recruiters shouldn't care about that Facebook picture of your beer pong game in college." Most of the comments (and there are a lot--the reason I'm writing this is that I had more thoughts and didn't want to keep posting comments!) focus on the appropriateness of sharing "party pictures" and the perceived lack of judgment in doing so, and whether it's short-sighted of HR to take this into account when making hiring decisions. I'm not going to tackle that aspect…
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    Social Media PR Blog Feed

  • New USB Health Information Card Aims to Save Lives, Time and Money

    Steve Mullen
    5 Nov 2009 | 9:57 am
    New USB Medical Information Card Aims to Save Lives, Time and Money (Louisville, Kentucky) – If you’re severely injured in an accident, stricken by an allergic reaction, or impaired by a stroke, heart attack or seizure, how can you possibly relay important medical information to first responders?  Have you ever wished you could avoid carrying stacks of health records and lists of prescriptions with you to your doctor’s office, only to have to copy that information by hand onto form after form?  With a goal of saving lives and making doctor trips easier, Louisville, Kentucky-based MEMI…

  • New Twitter-Only Handheld

    Steve Mullen
    4 Nov 2009 | 5:19 am
    I just read on Mashable about the official release of the Twitter Peek, a new handheld Internet device that connects only to Twitter.  It’s a head-scratcher.  Obviously, any smartphone out there will connect to Twitter one way or another.  The price is good ($199.99 with lifetime mobile service included or $99.99 with six months included and then a monthly fee) but it seems to me that purchasing a smartphone makes a lot more sense because it can accomplish other tasks, like .. well .. making phonecalls.  Peek is known better for their handheld email-only devices. Regardless of…

  • PR Learning to Bypass the Media Filter

    Steve Mullen
    29 Oct 2009 | 8:14 am
    Public relations has always included business-to-consumer promotions in its arsenal of tools, but a large portion of the PR business has traditionally involved attempting to get stories placed in the media, in the hope that the consumer will then see those stories.  Even highly public promotional stunts were largely, in the end, designed to gain mass media coverage. But, what happens when the media weakens, and there aren’t enough reporters to cover even the most fascinating stories? I happened upon two different articles this week that say essentially what I’ve been saying for…

  • Webcams Help Patients Connect

    Steve Mullen
    26 Oct 2009 | 1:39 pm
    Sheltering Arms Helps Patients Connect with Families Despite H1N1 Restrictions Richmond, Virginia (October 26, 2009) – This season’s H1N1 influenza outbreak has led area hospitals to take drastic, yet proactive, measures to keep patients safe. Sheltering Arms, in turn, has come up with a creative solution that will allow them to continue to have the benefit of visitation with family members. About a dozen hospitals in the Richmond-Petersburg area, including Sheltering Arms two inpatient facilities, have coordinated efforts in the interest of patient and health care provider safety to…

  • Facebook Groups Better for Businesses

    Steve Mullen
    22 Oct 2009 | 7:01 am
    It went unnoticed for a lot of people because Facebook groups are not used as widely as they used to be, but Facebook earlier this week unveiled a redesign of those groups. The screen shot below is of the former Fight SMA Facebook Group, which I’ve been working for some time to transition to a Fan Page. The first thing you’ll notice (click the image for a larger view) is that the look and layout are now much more in line with Fan Pages and individual profiles.  One obvious unique addition is organization information in the left sidebar, above information about group members. So,…
 
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    Tom Murphy - Murphy's Law

  • Are you qualified to comment? Do you care? Then don’t expect me to.

    Tom Murphy
    13 Oct 2009 | 9:24 pm
    [Moderate rant warning] I never cease to be amazed by the number of people who feel fully qualified to offer sweeping – nay visionary – guidance and commentary on an industry or profession with limited or often no knowledge.  Well, when I say they have limited knowledge, I mean to say that they have about as much knowledge about PR, as I have about the shipping business (after receiving a package). PR is one of the businesses that most often enjoys this advice. It’s a magnet for these pompous posting ignoramuses.   Too often these people equate the entire business with…

  • Stop, listen and think..

    Tom Murphy
    30 Sep 2009 | 12:30 pm
    It’s accepted that we are all incredibly busy these days.  We’re rushing around, juggling plans, meetings, calls, issues, projects and to-do lists – not to mention e-mail and Twitter.  It’s very easy to keep your head down and plough on. It is however – in my humble opinion -incredibly important to stop on a regular basis. Stop and think. Stop and review.  Stop and listen. I know that the Sharpen the Saw analogy has become a cliché, but then it has become a cliché because it’s true! One thing I love doing is sitting and listening to my son.  Five year…

  • PR & Social Media Miscellany – September 29th 2009

    Tom Murphy
    29 Sep 2009 | 1:29 pm
    Here are a selection of links to some interesting content I found during my most recent attempt to review all my RSS feeds…   Public Relations & Media Content PR Agency pitches.. I missed this, but fascinating discussion nonetheless.  In the UK, following an agency pitch process, confused.com decided to pay some of the unsuccessful (no one is a loser on this blog ) PR agencies for some of their ideas. Mark Pinsent has stirred a fantastic discussion with a post about how the pitch process is dead. There’s some great content in the comments including a great response from…

  • The guilt of social media..

    Tom Murphy
    28 Sep 2009 | 8:18 am
    My (relatively) recent resolution to maintain my social media consumption and production, has waned in the past couple of weeks.  The usual excuses; lots to do; busy at work; busy at home… I spent the weekend with family and friends only wasting fleeting moments checking work e-mail to make sure all was well with the world.  And it was. Until Sunday evening. Checking my personal e-mail, I was alarmed to find loads and loads and loads of new poor unfortunates following me on Twitter. That’s when the guilt kicked in. I haven’t blogged in weeks and my consumption of blogs, RSS,…

  • Thinking about mobile communications…

    Tom Murphy
    17 Sep 2009 | 8:41 am
    As a communications profession we all (I hope) invest a lot of time and energy thinking about effective communications and how best to reach and engage with audiences.  While traditional media remains incredibly important, there’s clearly a lot of focus on how social media is also impacting communications. So what about mobile? The “Did you know” video below is an update from XPLANE (an “information design consultancy”) in collaboration with the Economist for their  Media Convergance conference in October. It’s similar to many of the other “size/impact of social…
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    Online Public Relations Thoughts

  • No Post Tomorrow

    Jim Horton
    5 Nov 2009 | 2:18 am
    I will be on the road Friday.

  • Playing At The Margins

    Jim Horton
    5 Nov 2009 | 2:05 am
    Companies like this that play at the margins of respectability risk their credibility. There are, unfortunately, many companies that take that chance where there is money to be made. The question is how these firms maintain their relationships with the public such that they continue to do business? That they do is a given or they would be out of business. This company would argue that it is providing a valuable service, but the service is on the edge of legality. There are plenty of organizations that provide illegal products and services and operate in the shadows but maintain their…

  • Interesting PR Challenge

    Jim Horton
    4 Nov 2009 | 2:12 am
    Here is an interesting PR challenge. Writer pens bio of willing subject. Subject blasts the bio as a poor job before the book appears. How then do you gain awareness for the book when it does go on the shelf for sale? One can merchandise the book against the subject, I suppose -- "Learn the spicy details about X." But if there are none, it is doubtful readers will pick up the work for long. There is always a risk when writing about a person who is still alive and active, or a company, for that matter. I've had the task of publicizing books about standout companies that were in trouble by time…

  • The Power Of Credibility

    Jim Horton
    3 Nov 2009 | 4:52 am
    Congress is livid with Wall Street. Wall Street says it is sorry. Congress doesn't believe it and is readying regulation to hem financial houses in. The financial houses oppose any further regulation. This only make Senators and Representatives all the more angry. There comes a time when all the PR and lobbying that one deploys is not enough because credibility is irretrievably lost. This appears to be one of those times. The best that bankers and investment houses can do is to soften pending regulations. There isn't much of a platform that Wall Street can stand on to defend itself. It has…

  • Buy Now, Pay Later

    Jim Horton
    2 Nov 2009 | 3:17 am
    It is instructive to watch a government official trying to avoid a reality by not answering a question. Here is a case. It would be poor "spin" for the Treasury Secretary to admit to the truth that taxes will have to rise to bring down the deficit, so he avoids answering. What happens, of course, is that it is worse public relations. The public knows that high deficits cannot continue forever into the future. Why not tell them the facts? Well, for one thing, it is just before elections, and the administration doesn't want to upset voters, not yet anyway. I'm not picking on the Obama…
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    Public Relations Online - Thoughts & Theory

  • Thanks to Guy Kawasaki, I'm going to show this in COM 201 in discussing multimedia

    5 Nov 2009 | 11:45 am
    Posted via email from Tom Kelleher's posterous

  • Spam Musubi @UHPRSSA bakesale

    28 Oct 2009 | 2:49 pm
    Posted via email from Tom Kelleher's posterous

  • Testing posterous

    14 Aug 2009 | 3:28 pm
    View from office window (Diamond Head behind tree). Sent from my iPhone Posted via email from Tom Kelleher's posterous

  • Internship Availability

    14 Aug 2009 | 3:22 pm
    Begin forwarded message: Aloha! I hope all is well!  We haven’t talked in a while about internship opportunities.  Please pass this along to your students.  We have a few new updates for McNeil Wilson Communications, and some great opportunities for students this Fall semester.  Please note the new details and contact below.  We are always looking for bright minds and new talent. CONTACT:

  • Balancing Voice with Professionalism

    9 Jul 2009 | 11:26 am
    In the Public Relations Tactics class today, we'll discuss online profiles. The tricky part for professional communicators at any stage of their careers is how to speak with a real voice and stay relaxed with social media while also the avoiding pitfalls of mucking up your online presence. A couple of links for discussion:CareerBuilder Launches Applicant Explorer Tool to Streamline the Online
 
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    PR Blog News

  • Corrupt Bloggers Kvetch - Where’s the Swag?

    Mark Rose
    4 Nov 2009 | 9:35 am
    There’s a very revealing guest rant by professional ’lifestyle’ blogger Krizia in Pro Blogger: PR People Getting Pushier with Bloggers Since the Recession. Krizia is perturbed that PRs are now asking questions about the value of all their free giveaways; the cash, the swag is drying up for product placement on Krizia’s EatSmartAgeSmart blog. Before bestowing gifts and favors PR people are asking pesky questions like:  “How many unique users?” “How many page views?” “How fast can you get our review on your site?” “Have you won any awards in the…

  • Jeffrey Sebelia is Edgar Allan Poe

    Mark Rose
    3 Nov 2009 | 4:51 am
    I only blogged about my nephew Jeffrey Sebelia, 2006 Project Runway winner, a couple of times. Still, his name is the most popular search term for this blog.  So, here we go again.  We haven’t seen Jeffrey since his sister’s wedding in California but through the family grapevine we hear that Jeffrey was spotted at Heidi Klum’s Halloween Party, see pics below. This is no run down to Rite Aid and get a plastic orange goblin head at the last minute kind of party. This is a Red Carpet Halloween Party with Paris Hilton (left, with boyfriend Doug Reinhardt) and the like in…

  • PR Flocks to The Audience Conference

    Mark Rose
    2 Nov 2009 | 12:03 pm
    Are there signs of life in the moribund old line PR business? Porter Novelli and PRNewswire have signed up as sponsors of The Audience Conference, November 5th & 6th, Hudson Theater, New York City.  David Binkowski of MS&L is speaking , along with Jeremy Pepper and David Dunn, founder of velocidi, formerly COO of Edelman Digital, and Joe Jaffe of crayon. Since Loren promises no wi-fi and a Twitter-free zone for the conference it will be interesting to see what these PR gurus learn and how they churn it back to us minions who cannot attend. 

  • PRBlogNews Week in Review 11-02-2009

    Mark Rose
    1 Nov 2009 | 1:21 pm
     Most Active Posts Who is Worth Following #5 Alex Rodriquez Comes to His Senses - What Next? MLK & RFK Brothers In Battle Google Sidewiki is PR Game Changer  Kristen Revealed Top Posts Kristen Revealed Barack Obama - Master PR Pitchman Google Sidewiki is PR Game Changer MLK & RFK Brothers In Battle So you want to break into public relations? What is Your Wikipedia PR Strategy? Digital / New Media Drives PR Growth  Wells Fargo Launches Breakthrough Twitter Stream  Top Searches derek jeter wife,  derek jeter’s wife,  geico caveman,  escalus poet,  “richard…

  • Who is Worth Following #5

    Mark Rose
    30 Oct 2009 | 10:42 am
      The continuing scan for signs of intelligence and fun in the PR blogosphere  #5 Loren Feldman Loren Feldman, the ganza macher of 1938 Media, is a pupeteer, satirist, performer in search of an audience, anti-Web 2.0 fixture in Web 2.0 circles, videographer and other things. He’s not in PR (although he is a PR master) and he’s not a blogger but he is definitely worth following, if nothing more than for entertainment… although you do get valuable information from Loren. As much as he will rail against it, he is addicted to this social media thing, otherwise he…
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    Wired PR Works

  • Personal Branding and DNA

    Barbara Rozgonyi
    5 Nov 2009 | 7:18 am
    Gary Vaynerchuk is coming to Chicago tonight! I’ll be there. Because it’s Gary V Day in Chicago, I’m sharing this post from October 9, 2008 with 20 tips and a video. Enjoy! And . .... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

  • Community and Social Media | Social Media Club Chicago Panel Video

    Barbara Rozgonyi
    3 Nov 2009 | 9:42 am
    Thanks to Steve Stokes of Stoked Studios for covering Social Media Club Chicago’s first anniversary event on October 22, 2009. (...) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

  • Cool Blog Tool Video Marketing Channel Aggregator

    Barbara Rozgonyi
    3 Nov 2009 | 9:02 am
    “That was a great post. I can tell you spent lots of time on it.” – recent comment Well, not as much time as you think and I have Yubby to thank for that. (...) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

  • Peter Shankman in Chicago on PR, Social Media Rules

    Barbara Rozgonyi
    29 Oct 2009 | 7:57 am
    Peter Shankman visited Chicago this week and I was there! Now this is one guy I’ve always wanted to meet. (...) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

  • Online PR for Do It Yourself Types

    Barbara Rozgonyi
    26 Oct 2009 | 7:16 pm
    Rather than print out pages of handouts, I’m posting my Digital PR workshop materials here for the world to enjoy. (...) [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    a shel of my former self

  • FIR Cut: What options for CIPR facing financial crisis?

    shel@holtz.com
    6 Nov 2009 | 4:08 am
    PR Week: CIPR Seeks To Calm Concerns Over Looming Financial Loss. (Referenced: IABC wipes out deficit by Allan Jenkins, Feb 2006.) Download the file here (MP3, 2.54Mb; length 5:33), or sign up for the RSS feed to get this cut segment and all future ones automatically.

  • The Hobson & Holtz Report - Podcast #498: November 5, 2009

    shel@holtz.com
    5 Nov 2009 | 11:32 am
    Content summary: Shel’s on his own in Toronto; How the Union for Reform Judaism used Twitter and Facebook to solicit member questions for Tony Blair’s live appearance at the group’s biennial; Google Wave and Twitter List reminders; Dan York’s report; Media Monitoring Minute; News That Fits: Novell introduces Pulse with Google Wave integration, the move from stickiness to spreadability, more on Twitter lists including a how-to guide from Mashable, Second Life takes enterprise software into beta; listener comments; and more. Get FIR: Download the MP3 file (26.3Mb, 65:41)…

  • What Employee Communications looks like in the networked company

    shel@holtz.com
    3 Nov 2009 | 4:09 pm
    Awareness is rising of the impact on business of networked employees—those workers who are continuously connected to their social circles and can tap into them at will. The discussion seems to be shifting, ever so slowly, to the characteristics of companies that, rather than inhibiting these traits, want to reap the benefits of a networked workforce. Recent posts by Olivier Blanchard and Valeria Maltoni have speculated on the nature of these companies. Olivier calls them P2P companies; Valeria refers to them as connected companies. They both see the recruiting process changing, for…

  • Twitter’s people search can’t find some some of its own account holders

    shel@holtz.com
    3 Nov 2009 | 3:41 pm
    Here’s a curious little glitch in Twitter’s system: The people search function fails to find some existing accounts: As I said in the video, it’s hard to add people to a Twitter list if Twitter itself doesn’t know they’re there!

  • The Hobson & Holtz Report - Podcast #497: November 2, 2009

    shel@holtz.com
    2 Nov 2009 | 5:03 pm
    Content summary: FIR group on Google Wave up and running; Barbara Nixon suggests an FIR Twitter List; vote for FIR at Podcast Alley; Michael Netzley reports from Singapore; the Media Monitoring Minute with CustomScoop; News That Fits: bridging the gap between corporate culture and the ‘Web 2.0 society’, what the connected company looks like, as sales fall newspapers must find a way to measure multimedia readership, has a PR industry meltdown begun?; listener comments delayed until next show; music from Mano Reza; and more. Get FIR: Download the MP3 file (27.4Mb, 68:22) Subscribe…
 
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    The Bad Pitch Blog

  • Believe In Yourself; But Believe In Trends More

    Richard Laermer
    6 Nov 2009 | 6:46 am
    We're all looking for something to take us to a better place-workwise, that is.How do we do that? Follow trends.When you’ve got one example, it’s a “noticeable situation.” When you’ve got two examples, it’s a fact. And when you’ve got three examples—welcome to a trend. A trend is something that is just happening—the way ads are becoming smaller by the second (and disappearing, thank G-d); the use of tiny devices that are almost ear-sized for us to check who wants to reach us; the tendency for movies to be built around consumer products like Ben Stiller’s haircut or a…

  • Know Yourself, Be Yourself for Better Pitches

    Kevin
    30 Oct 2009 | 9:40 am
    Last week, I had the blind luck to present right before Artie Isaac at SummitUp. If you don’t know Artie, you should.Artie Isaac co-founded SpeakerSite and the Young Isaac Agency. He also teaches creativity, consumer behavior, copywriting and the history of advertising at The Ohio State University and the Columbus College of Art & Design. Artie started his career with agencies in New York, including Ogilvy & Mather. He holds an MBA in Marketing from Columbia and a BA in English Literature from Yale.So what do I mean by blind luck? Well Artie’s presentation rocked the house and I would…

  • Chris Brogan on Better Blogger Pitches

    Kevin
    21 Oct 2009 | 10:30 pm
    Earlier this week one half of The Bad Pitch Blog kicked off SummitUp -- an event packed with great content, including presentations from Bob Garfield and Chris Brogan.The Bad Pitch Blog took advantage of this quality time to ask a few folks about how to improve the pitch. First up is Chris Brogan -- author of the New York Times Bestseller "Trust Agents."The book stems from his extensive blogging, speaking and community building efforts as president of New Marketing Labs. Here's his quick take on creating better blogger pitches.

  • The Axed Hack's Guide to Flacking: Are Journalists Meant For PR?

    Richard Laermer
    11 Oct 2009 | 7:55 am
    I'll get right to the point: PR is not the dark side any more.As a reporter for a plethora of publications in the hard-to-remember '80s, I do recall titters from my colleagues when I defected to PR. I had to make more money and I couldn't cope with holier-than-thou editors. I'd written for USA Today, New York Daily News, New York Times, Crain's NY, Editor & Publisher, Us... and all I got was a T-shirt that said, "Someone read my article."A lot of PR peers were once reporters who failed in the new gig because PR was immoral or beneath them (don't get me started!). You have to think of yourself…

  • Selling Ideas with Words, Numbers and Pictures

    Kevin
    8 Oct 2009 | 9:36 am
    We're always trying to tell more compelling stories...delivering messages that get our point across credibly and effectively with our target audiences.It's one of the reason research and hard numbers(regardless of the sample size) tend to make big news.When creating messaging to tell a story, consider if words, numbers, pictures or a combination of all three get the job done. Let's say you're trying to note that Wal-Mart has far more stores than their nearest competitor.omg, Wal-Mart has a freakin' buttload of stores.orWal-Mart has over 4100 stores and clubs in the U.S.orAs you can see above,…
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    Denver PR Blog

  • Thoughts and Prayers for Don Kirchoffner

    denverprblog
    5 Nov 2009 | 7:18 am
    Don Kirchoffner of Denver’s Don Kirchoffner & Associates has been diagnosed with cancer, and he is fighting it exactly like you would expect – head on. If you would like to send Don a message, you can do so through his Caring Bridge page: http://www.caringbridge.org/visit/donkirchoffner.  

  • Boise State Football Team Turns to PR to Help BCS Bowl Bid

    denverprblog
    5 Nov 2009 | 7:05 am
    Tired of being left out of the BCS bowl games year after year, the Boise State football team has retained the PR firm of Scott Peyron & Associates to help make its argument off the field.

  • Ten Things Social Media Can’t Do

    denverprblog
    3 Nov 2009 | 7:54 am
    Advertising Age compiles the list.

  • How to Pitch a Busy TV Reporter

    denverprblog
    3 Nov 2009 | 7:21 am
    Ragan’s PR Daily interviews WGN medical reporter Dina Bair to find out how to best pitch her.

  • Does Your Non-profit Need PR Help? Try #PRBoost

    denverprblog
    3 Nov 2009 | 7:10 am
    PRSA Colorado is taking its PR Boost program for nonprofits to Twitter. A panel of local PR experts, including Gina Seamans, Bill Green, Lisa Cutter, Jane Dvorak and Kristy Bassuener, will answer questions from non-profits tomorrow (Wednesday), Nov. 4, from 11-11:45 a.m. MST. Click here for information on how to participate in – or just follow – the Twitter conversation.
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    Drew B's take on tech PR

  • New average ages of social media users: Twitter 31, Facebook 33, LinkedIn 39, MySpace 26

    Drew B
    6 Nov 2009 | 2:16 am
    Some stat and graph updates for you data lovers. According to a review of the newest Pew Internet report, average ages of the top social media sites are shifting and converging. Social media, it seems, is becoming common. "Today, Twitter is now the second-youngest of the top four social networking sites. Its median age is 31. MySpace's is 26, LinkedIn is 39, and Facebook is 33," says the site. Use of Twitter amongst 18-24 year-olds has doubled in the last year, the biggest age group rise. Young people are 'flocking to Twitter' contrary to popular wisdom. In fact, an academic and author is…

  • Insights into building a megastartup

    Drew B
    31 Oct 2009 | 1:49 am
    I've just read this article on the Venture Capital Dispatch blog about the kind of people that are hired and that succeed at successful, young companies, like Facebook and Zappos. It's fascinating, not just to see what makes the company culture tick, but how to hire intelligently to create success more broadly as a business.I find this a lot in big startups (ie successful startups) both in the PR industry and client-side. Some strong values at the top, then a common culture that runs through everyone, starting from the type of person they are before they get let through the door. The blog…

  • A mini social media manifesto (of sorts) for people in business

    Drew B
    30 Oct 2009 | 3:13 am
    I saw an industry speaker post a message to his Twitter stream this morning saying that the slides from his talk at a conference are now available to download online. First thing I thought - why didn't he promote himself in advance more? I would have paid to watch him speak. A few weeks ago I was told that a journalist was asked to link to their articles more on their Twitter stream. The journalist said that they did not want to constantly be sending out links to their own stuff all the time, but the person inquiring said they would like to see much more nonetheless. It's a common theme I'm…

  • Recap of the discussion at Media 140 in London this week

    Drew B
    28 Oct 2009 | 3:14 pm
    Last weekend I asked you in a blog post right here what I should cover off in my talk at Media 140, which happened Monday this week. Based on your feedback, I decided to (try to) make the point that most brands don't have a strong culture or personality and that this leads to a social media ecosystem full of fake personality and hence full of fail.  The discussion was (thank you by the way!) covered by The Guardian, Marketing Week, Brand Republic, and some bloggers like One Man and his Blog and PWCom picked up on it as well. It was a great discussion too - nice and lively, balanced and all…

  • Twitter 'costs British economy £1.38bn' - Does the web cost us for using it or cost those that don't?

    Drew B
    26 Oct 2009 | 2:54 am
    Today a piece of research has been released showing that social media costs us dearly in time lost adding friends, twittering away and commenting on status updates. When I first saw the 'news' it reminded of a point made by the veteran CIO JP Rangaswami on the reaction to the telephones on office workers' desks when that technology first made it into the workplace. And most pieces of new technology for that matter. His post from over two years ago is still fresh in my mind on this issue. The IT supplier that released this research that's out today seems to have done little more than show how…
 
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    Minnesota Public Relations Blog

  • WEBER SHANDWICK PROMOTES BROOKE WORDEN TO VICE PRESIDENT

    Ryan
    6 Nov 2009 | 5:57 am
    The Minneapolis-St. Paul office of Weber Shandwick today announced the promotion of Brooke Worden, APR, to vice president in the financial services practice. During Worden’s 10-year tenure with the firm, she has consistently produced measurable results for many of the firm’s marquee financial services and government clients. She has delivered communications programs for Prudential Retirement, Allianz Life, CIGNA Retirement, ING, the Business Roundtable/Pension Coalition, U.S. Treasury, U.S. Mint and the Internal Revenue Service. Prior to joining Weber Shandwick, Worden began her career in…

  • Outdoor Writers Association Call for Speakers

    Ryan
    5 Nov 2009 | 6:00 am
    Rochester will be home to the 2010 Outdoor Writers Association of America Convention. I was contacted by the organization to put out a call to anyone that may want to speak or who have clients that would like to speak at this event. You can get more information on the 2010 Outdoor Writers Association - http://www.owaa.org/. The conference will be held on June 10-13, 2010 in Rochester at the Kahler hotel.

  • Join Minnesota Women in Marketing and Communications!

    Ryan
    4 Nov 2009 | 9:04 am
    Minnesota Women in Marketing and Communications (MWMC) is the professional association of choice for women in marketing and communications. MWMC was launched on September 1, 2006, by a group of Twin Cities’ women who felt there was a need for a locally focused organization whose resources could be completely dedicated to meeting the career development and networking needs of Minnesota women in marketing and communications professions. In its short history, MWMC has attracted a growing number of members who have made it their professional association of choice. MWMC’s broad range of…

  • Two PR internships at Mall of America - Apply by Nov. 11, 2009

    Ryan
    3 Nov 2009 | 2:04 pm
    Mall of America - Public Relations Intern Mall of America - Public Relations Fashion Intern

  • Job - Tele Health Event Coordinator - Minnetonka, MN - Minneapolis

    Ryan
    3 Nov 2009 | 6:53 am
    Tele Health Event Coordinator - Minnetonka, MN - Minneapolis
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • PR Videos of the Week

    6 Nov 2009 | 1:24 pm
    Oliver Fleurot, CEO of Publicis' PR, corporate comms. and events unit and former CEO of the Financial Times, discusses how newspapers have to adapt to the modern media environment: "It's not for the [newspaper] publisher to decide how the reader is going to access information..." Jere Sullivan, vice chair of Edelman's global public affairs unit, highlights a study by the firm that surveyed capital staffers in the top five global markets on how they use digital media: Widmeyer Commmunciations' Ben Finzel discusses social media and public affairs and outlines why digital isn't the broad play it…

  • 10 Bad Things About the Nov. 7 PRSA Assembly

    6 Nov 2009 | 10:11 am
    Here are ten reasons why the Assembly tomorrow shapes up as a travesty almost no matter what happens. 1. An entire year and untold thousands of dollars have been spent on wrangling over legalisms to the total neglect of needed "PR for PR." 2. Parliamentarians advise that "revisions" not be done at the regular meeting of an assembly but only in a series of meetings. Society leaders have defied this common sense advice. 3. Proxy votes will probably be used in defiance of the No. 1 rule in Robert's Rules and deliberative bodies worldwide: Be There or Don’t Vote. Use of proxies will open the…

  • 10 Bad Things About the Nov. 7 PRSA Assembly

    6 Nov 2009 | 10:11 am
    Here are ten reasons why the Assembly tomorrow shapes up as a travesty almost no matter what happens. 1. An entire year and untold thousands of dollars have been spent on wrangling over legalisms to the total neglect of needed "PR for PR." 2. Parliamentarians advise that "revisions" not be done at the regular meeting of an assembly but only in a series of meetings. Society leaders have defied this common sense advice. 3. Proxy votes will probably be used in defiance of the No. 1 rule in Robert's Rules and deliberative bodies worldwide: Be There or Don’t Vote. Use of proxies will open the…
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    PR, Social Media, and Marketing Mentor ?

  • 2009 SNCR Excellence in New Communications Awards Submission Deadline Extended to Thursday, September 10th

    Each year, the Society for New Communications Research presents the prestigious SNCR Excellence in New Communications Awards. The deadline for application submissions for this year's awards has been extended from September 7th to Thursday, September 10, 2009, to allow applicants who are away for Labor Day Weekend to finish and ...

  • Some Social Media Humor for Summer Vacation…

    Occasionally in social media training, some humor is called for, and The Onion Newsfeed video clip above takes on the big issue of search engine privacy rights—specifically, while using the ubiquitous Google—and gives us a tour of "Google's Opt-Out Privacy Village." And then, there's this HubSpot spoof on Twitter ...

  • Web 1.0, 2.0, 3.0 — Where is the Web Going, and What is the Semantic Web?

    Sometimes, the best way to learn about something is without using words. Here's a creative example of a video explaining the difference between Web 1.0 and 2.0, by the clever Not in Words producers: Now, back to words and some basic drawings, as we move on to Web 3.0 and beyond. ...

  • Join us at NewComm Forum and Inbound Marketing Summit in San Francisco!

    The 5th Annual New Communications Forum April 27th - 29th, 2009 The Marriott Hotel, San Francisco, California   I just wanted you to know that there are still a few seats available for next week's NewComm Forum 2009. Don't miss this special opportunity to participate in a highly-interactive, exclusive gathering of the most notable ...

  • Flutter

    OK, I haven't posted here for a while, due to being SO busy, I've barely had time to eat, sleep or recuperate from one of those annoying seasonal colds that seems to drag on while you're doing everything else. So, even though social media is central to my work (the ...
 
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    Pierce Mattie Public Relations New York

  • Pitching Brands To People You Don’t Like: Carrie Prejean, Homophobia, Teen Violence, Reality TV Stars Who Act Crazy, etc.

    Pierce Mattie
    4 Nov 2009 | 7:39 am
    Fashion publicists love it when a talent agent or stylist calls and asks to pull clothing for a fitting of one of their “celebrity clients” and has agreed to tout the brand in the media. I know we do! But, at times there are those public personalities that I would rather send a lump of coal over to then actually lend or gift apparel or jewelry to. And last week that request came across my desk to wardrobe Carrie Prejean and for some reason it just rubbed me the wrong way. My first response was, "why on Earth would we even send her a lipstick let alone an outfit?"I…

  • Pierce Mattie's Season Review of Real Housewives of Atlanta on BRAVO

    Pierce Mattie
    30 Oct 2009 | 10:23 am
    Didn’t part one of the season finale chat seem a bit of a bore? We were wondering if they ladies either took a Xanax or if they went to Ricki Lake’s Charm School, they were so on their very best behavior last night. But on a much (and I mean much) lighter note of pure and utter fluff the Pierce Mattie team has created our annual review of the show. That’s right; we have the votes for who is the best… and the worst…THE BEST…. Best Make-up: NeNeBest Jewelry: KimBest Husband: Lisa's Ed (yum)Highest Heels: NeNe Most Intelligent: Kandi Best…

  • Green Fashion Beauty Marketing Communications w/ Pierce Mattie PR

    Pierce Mattie
    30 Oct 2009 | 4:03 am
    It's that time of year again - November where our PR team is strategizing, pitching and storytelling for April aka Earth Day. Join us for our Green Open House. For more details contact Lance@PierceMattie.com * PLEASE NOTE: This event is exclusive to accredited media journalists only - press pass ID is required.

  • What's New At Pierce Mattie

    Pierce Mattie
    29 Oct 2009 | 7:16 am
    We have lot’s to tell, the fall season is here and before we know it the end of the year is near. New Clients:For starters we have had a great influx of new clients in the apparel sector. Some of them include; St. Tropez Swimwear, Freestyle Revolution, Wear Your Music Jewelry and 191 Unlimited. We are also doing a fun new project this winter for Uniqlo using our social media department.  In our lifestyle division we are ramping up to launch a new weight loss vitamin called LiVea.Media Events:Last week was our Spa Buzz party with Kristi Konieczny, American Spa was our presenter.

  • Pierce Mattie New York Is Hiring

    Pierce Mattie
    20 Oct 2009 | 2:33 am
     We are seeking candidates who have an established level of agency experience, media contacts and a proven work history of client retention within our mass market to premium sectors; beauty, apparel, jewelry, fitness and lifestyle. Pierce Mattie is a competitive team environment, leadership know-how is a must. Open Divisions:  Beauty JewelryWomen's FashionMen's FashionMen's LifestyleWomen's LifestyleOpen Positions:Account SupervisorsAccount DirectorsAccount ManagerSr. Account Executives To Qualify:Four year college degree in English,…
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    Quest PR Blog

  • Can you hear the pitter patter of the Twitter revolution?

    Harriet Cullum
    6 Nov 2009 | 3:06 am
    On the way home from work one evening this week, I enjoyed the distraction of the dulcet tones of Michael Burke on Radio Four’s ‘the Moral Maze’ programme. The topic up for debate on that evening’s offering was the influence of Twitter, and the ‘fine line between popular and spontaneous debate, and mob rule’. Mob rule by the users of Twitter?  It sounded slightly far fetched to me, but who am I to judge? Has Twitter really reached the stage where it can claim to have control over events outside cyberspace? Admittedly, in the last few weeks the users of Twitter have scored pretty…

  • A journalist’s insight into PR with Quest’s crack team – guest post by Sarah Hone

    Sue Roberts
    4 Nov 2009 | 4:55 am
    I have a confession to make. In my ten years or so as a journalist I might occasionally have been guilty trampling rough-shod over the earnest pleas of PR agencies asking me, quite reasonably, to consider the newsworthiness of their oh-so-interesting clients. I admit it, I may also have, perhaps flippantly, cast aside the press release that did not immediately sparkle with the promise of a write-me-now story. To any journalists reading, I have a modest request: please be kind to PR people, they are only doing their job, and it’s a difficult one too. This startling information was…

  • Hitting the ground running in a leading digital agency

    mandy.galinsky@quest-pr.com
    30 Oct 2009 | 5:27 am
    When you consider your first week in any new job, images of systems training and procedures often spring to mind, regardless of position or background. And whilst it is important to be familiar with these operational essentials, I’m much more of a ‘roll your sleeves up and get on with it’ kind of a girl. So on completing my first week at Quest I was delighted that the team share my views. Hitting the ground sprinting would be a more accurate description of my experience thus far. Travelling around the region and meeting dynamic clients such as Vert and hlw, to get under the skin of…

  • ARE YOU WIRED FOR SOUND?

    Sharon Cain
    23 Oct 2009 | 8:25 am
    In today’s fast-moving media environment, the opportunities to build your profile on the airwaves as an authority in your sector with organisations spanning BBC Radio Leeds, Radio 5 Live or independent local radio news – are more prolific than ever. As a former BBC radio reporter and news editor, I used to interview thousands of people on wide raning subjects and then select the most appropriate ‘soundbite’ to play on the news bulletins. The value to the interview is very powerful as they can appear on 2 to 3 consecutive news bulletins. In my current capacity as a media trainer, my…

  • Trip down memory lane prompts recall of top TV tips

    Sharon Cain
    15 Oct 2009 | 2:43 am
    With just one week to go to my ITV Wales interview  recalling my memories as an on-screen reporter covering the story of serial murderer Peter Moore, who killed four men in as many months, I wanted to refresh myself on the do’s and don’ts  of appearing on TV. Many of our clients have done storming interviews and looked confident and competent, as a result of the following advice:           In the studio Dress appropriately – plain colours, no fussy patterns, avoid jewellery. Arrive early to get used to the surroundings. Meet the interviewer beforehand, if possible. Ask…
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    Richard Edelman - 6 A.M.

  • Postcard from China

    4 Nov 2009 | 5:56 am
    I have been in Shanghai and Beijing for the past four days. Here are some observations. The Economy—It is clearly stronger than the US and Europe but there are dark clouds on the horizon. The 8.5% GNP growth was the result of large government infrastructure spending (accounting for 7% of the GNP rise) and consumer spending (4% GNP rise) but offset by a drop in exports (3.5% GNP decline). The economy is strong in the tier one urban areas like Bejing and Shanghai. The high end wage earners are doing well, but the rich poor gap is growing. The southern and western regions are really…

  • Shared Value—The Future of Corporate Philanthropy

    27 Oct 2009 | 4:08 pm
    I had lunch today with Charles Moore, President of the Committee Encouraging Corporate Philanthropy. It is the tenth anniversary of the CECP, which was founded by the late actor Paul Newman, John Whitehead, former CEO of Goldman Sachs, and real estate magnate Peter Malkin. Today there are 150 members, from GE to Time Warner to GlaxoSmithKline. Moore described the changed mindset of corporate chieftains about corporate philanthropy, namely “companies are merging business strategy with social strategy, with a goal of maximizing profit. The new mantra is Shared Value.” Moore stated that…

  • Under the Buttonwood Tree

    19 Oct 2009 | 2:53 pm
    I attended the Economist Magazine’s First Annual Buttonwood Conference on Friday, which offered a perspective on the future of the financial services sector. The event could not have been better timed, given Goldman Sachs’ announcement that it would accrue a record $16.7 billion in bonuses for 2009, while Bank of America CEO Ken Lewis forfeited his 2009 compensation. I was one of the speakers on a panel on Restoring Trust in the Financial System. Here are key points made during the day: 1) Larry Summers, chief economic advisor to President Obama, said that it is not appropriate for…

  • The First Tycoon

    12 Oct 2009 | 3:40 pm
    Over the weekend, I read T.J. Stiles’ biography of Cornelius Vanderbilt, titled The First Tycoon. For those of you who pass through Grand Central Terminal in New York City, built by Vanderbilt to house his multiple railroad properties that converged at 42nd street, take a look above the clock on the south side of the building to see a giant statue of the entrepreneur (it was originally above his West Side freight terminal near our new office near the Holland Tunnel). Vanderbilt emerged from humble roots to dominate first steamships, then railroads, amassing a $100 million fortune before his…

  • 57 Years Young

    2 Oct 2009 | 12:49 pm
    We held the official opening of our New York office last night with a reception for clients and staff. The party was timed to coincide with the 57th anniversary of the founding of the company by Dan Edelman. I thought you would enjoy seeing the painting of my father that is in the 16th floor lobby at 250 Hudson Street. Why did my dad, who was director of the Toni Company, decide to go out on his own? He was prompted, according to family lore, by a visit from Bill Ruder, co-founder of Ruder and Finn, who sought the Toni account. Dan was not overly impressed by the RF offer, nor was he happy…
 
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    Strategic Public Relations

  • Fort Hood, Twitter and Real-Time News

    Kevin Dugan
    5 Nov 2009 | 7:22 pm
    Social media detailed a tragedy today.   While I learned of the Fort Hood shootings earlier this afternoon, it was a late afternoon scan of Twitter that connected me to the real-time news source set up by The Austin American-Statesman.   @fthoodshootings is an account quickly set up by the paper to create a dedicated line of real-time news around this sad and tragic story. In just a few hours the account already has more than 3,200 followers and is on more than 85 different lists as of publishing this post and climbing.   Unfortunately it’s not the first bittersweet…

  • Storytelling’s Link to Social Marketing Success | SummitUp 2009

    Kevin Dugan
    20 Oct 2009 | 8:37 pm
    SummitUp brought together some of the best and brightest in Ohio's social media scene as well as industry luminaries like Chris Brogan and Bob Garfield. Fueled in no small part by the passion and determination of David E. Bowman, the event was a complete success and I was honored to kick it off with my keynote presentation. "What's Your Story?" details how the craft of storytelling can help us deal with the challenges social media creates. I consider these challenges a bit of a paradox as my slides and video will explain. But the very technology that is bringing us together with people from…

  • Marketing Meets Augmented Reality

    Kevin Dugan
    14 Oct 2009 | 10:53 am
    Like most marketers, augmented reality popped up on my radar when GE used it to unveil its Smart Grid technology.The ability to create a digital hologram is intriguing, but it always seems to be applied to sci-fi technology or futuristic plans. I’ve wondered how someone might put it to more practical use.Meijer*, a client of Empower MediaMarketing, answers my curiosity with the “Be Transformed in 3-D” promotion.Having Fun with MasksThe microsite allows you to try on four different masks – using a web cam and augmented reality. You can record a :30 second video message using a voice to…

  • AMP, #PepsiFail and staying on brand

    Kevin Dugan
    14 Oct 2009 | 6:03 am
    There's been lots of discussion around the iPhone App "AMP UP Before You Score" from Pepsi's AMP Energy Drink. Let me see if I can sum it up. The Issue: The AMP app profiles 24 types of women, from "Cougar" and "Athlete" to "Out of Your League" and "Married." Each profile provides unfortunate content including pickup lines and other information to help the user "score." It also has a brag function which allows users to promote and share their efforts via email, Facebook or Twitter. The app states: "Get lucky? Add her to your Brag List. You can include a name, date and whatever details you…

  • Much Ado About Avatars

    Kevin Dugan
    11 Oct 2009 | 9:32 am
    From the minutia department, I’ve been talking a lot about Twitter avatars lately. I enjoy swapping out my avatar. It’s my version of a t-shirt --expressing my personality in a small way. And, as I have my pic on my Twitter background, people can put a face with the name the first time a person follows me. This goes against conventional Twitter wisdom. In Trust Agents, Brogan and Smith recommend using your picture across all social site profiles in an effort to be more human online. Even Twitter notes: “A real picture of yourself is encouraged. It adds personableness to your tweets.”…
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    The Home of Peter Shankman - Shankman.com

  • Gregory FCA is Hiring an AVP of Media Relations!

    Peter Shankman
    5 Nov 2009 | 6:33 am
    Somehow, I’m now “hiring boy.” Apply if you’re good and got mad-skillz. Apply to kate@gregoryfca.com Job Description One of the nation’s 50 largest public relation firms, located in suburban Philadelphia, Gregory FCA has an immediate opening for an Associate Vice President of Media Relations with significant experience in technology, BtoB, life sciences and/or venture capital. Seven to [...]

  • WaggEd is hiring in their Boston Office!

    Peter Shankman
    3 Nov 2009 | 1:13 pm
    Be smart. Apply here ONLY if you have the creds to back it up. Waggener Edstrom Worldwide is hiring a Healthcare Account Director for Boston Office!   Waggener Edstrom Worldwide’s Healthcare Practice is growing! We provide a breadth of communications support to our clients across a range of therapeutic areas. This includes media relations, KOL development, strategic [...]

  • My weekend?

    Peter Shankman
    1 Nov 2009 | 6:31 pm
    Win. Total win. Peter’s 200th Skydive from Peter Shankman on Vimeo. On a wing and a smile, above Eloy, Arizona, 11/1/09 Just lyin' on my back, looking up at the sky... Start of parachute deployment. I've gotta pull sometime, right? A patented Shankman landing

  • What businesses can learn by listening to Air Traffic Control

    Peter Shankman
    28 Oct 2009 | 8:30 am
    With Continental joining the Rebel Star Alliance yesterday, I took a United flight today, from ORD to DFW. First time on United in like, forever, and found something interesting – They let us listen in to the Air Traffic Control radio through our headsets. Totally fascinating – Listened the entire flight. Because I was on [...]

  • Deferment – Or why I’m getting out of NYC this weekend…

    Peter Shankman
    28 Oct 2009 | 1:30 am
    So I’ve been training for the NYC Marathon for the past six or so months. But here’s the thing – By “training for the past six or so months,” I mean, “doing everything from going to physical therapy to limiting the time I go out, or drink, getting to sleep ridiculously early (even for me) getting [...]
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    Ries' Pieces

  • Under Armour: Too Big for its Shirt?

    Laura
    4 Nov 2009 | 12:19 pm
        It's amazing how many of the world's most successful entrepreneurs quickly forget what made them famous.     The latest example is Kevin Plank, CEO of Under Armour.     What made Under Armour famous? It wasn't a Super Bowl ad. It wasn't a massive marketing campaign. It wasn't ego or hype. What made Under Armour famous was "performance apparel" a new category Kevin created and carefully nurtured.      As an ex-Maryland football player, Kevin Plank was sick of wearing…

  • Brand Makeover for the Swift School

    Laura
    28 Oct 2009 | 10:47 am
           I am proud to announce that the branding makeover of the Swift School is almost complete. The process has taken many months but the results are extraordinary.    Just to recap, back in April 2009, I was part of the On The House team that donated a total of $100,000 worth of services to a local non-profit organization in Atlanta. The winner of the prize was the Swift School, a non-profit school that serves elementary children with dyslexia.     The mission of On the House was to give a branding makeover to a non-profit…

  • How Crocs Crashed

    Laura
    21 Oct 2009 | 3:00 pm
      Success is sometimes your own worst enemy. Just ask the management and stockholders at Crocs.   A hot brand ends up in one of two different ways. It burns bright too fast and fizzles. Brands like this are known as fads. Or a brand burns hot then continues at a steady simmer. Brands like this are known as iconic.   Believe it or not, whether your brand will become a fad or an icon depends on your strategy more than you think. The good news is the fate of your brand is very much in your control. The bad news is it may be too late for Crocs.  While it’s true that no…

  • Starbucks is Shooting Itself in the Cup

    Laura
    1 Oct 2009 | 10:45 am
              Starbucks latest offensive isn’t against McDonald’s or Dunkin’ Donuts it is against itself. And if Starbucks weapon is as successful as it says it will be then they could be shooting themselves in the cup.           Starbucks new weapon is its Via instant coffee, a brand that went nationwide this week after several months of testing in Seattle, Chicago and London.            To support the Via launch, Starbucks…

  • GM & the Implication of the Opposite

    Laura
    15 Sep 2009 | 3:09 pm
                               Sometimes the harder you try, the worse off you are. Why is that?             Branding can sometimes be like trying to pick up girls. It is not what you say that counts. But the implication of what you say that counts.             Asking a girl out for a Saturday night date on a Thursday afternoon doesn’t…
 
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    The Travel PR Blog

  • Found: The Travel PR’s Guide to SEO

    Neil MacLean
    6 Nov 2009 | 6:05 am
    There has been discussion on Twitter over the last few days on the role of SEO in contemporary Travel PR. I am massively biased in this; my reflex action on opening a new travel site is to view source code. And I have a keyboard shortcut which turns H and 1 into <h1></h1> in a nano second. I believe an understanding of how to be more easily found online is vital to travel PR. At the very least, if you are a travel PR and you want to get your client’s story across to the widest possible market, you need a basic knowledge of SEO. I don’t necessarily mean the shady and…

  • Present tense: A look back at the future of travel PR

    Neil MacLean
    6 Nov 2009 | 6:04 am
    By way of yanking this blog back out of hibernation, I thought I would recap a guest post I wrote for Travolution last year. It pretty much sums up what I thought then and still think now of traditional travel PR. For the sake of our clients we need to totally rethink travel PR in this country. And by the way, signing up for a Twitter account just doesn’t cut it. The Problem at the Heart of Travel PR (from Travolution) The marketing blogosphere is navel-gazing again, this time about the current state of PR. No surprise there then. Every few months somebody declares PR dead and a bevy of…

  • Thummit: when everyone really is a critic

    Neil MacLean
    25 Nov 2008 | 2:22 pm
    While researching restaurant reviews for the Sunday Times – and by researching I mean spilling gravy down my shirt – a manager would often stop by and ask how everything was. “Fine” I would say. “Read about it on Sunday,” I would think. “Thanks,” I would say. If it had been awful – if maggots had been playing in the venison stew – I would be itching to pull the trigger, to tell the world while I was still pulling on my coat. But sadly there was no way to actually publish a restaurant review directly from the table. Well, now there…

  • Google Alerts feeds

    Neil MacLean
    28 Oct 2008 | 3:42 pm
    Google Alerts has a new option: you can now subscribe to feeds instead of receiving periodic email messages.

  • Lights, camera, sell a holiday! Google's research into online travel buying

    Neil MacLean
    23 Oct 2008 | 6:55 am
    Google’s travel team in the United States has just posted a recording of their travel research webinar from earlier this month. YouTube: Research Road Trip: A Traveler’s Road to Decision. The sound quality is terrible: it sounds as if contractors are working overhead. But there are nuggets for anyone interested in online travel buying behaviour across the pond. We can hardly be surprised online video is gaining influence with 15%  using video as part of their trip planning process, mostly via YouTube. Interestingly, consumers trust both professional and user content with…
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    EndGame Public Relations News

  • New USB Health Information Card Aims to Save Lives, Time and Money

    Steve Mullen
    5 Nov 2009 | 9:57 am
    New USB Medical Information Card Aims to Save Lives, Time and Money (Louisville, Kentucky) – If you’re severely injured in an accident, stricken by an allergic reaction, or impaired by a stroke, heart attack or seizure, how can you possibly relay important medical information to first responders?  Have you ever wished you could avoid carrying stacks of health records and lists of prescriptions with you to your doctor’s office, only to have to copy that information by hand onto form after form?  With a goal of saving lives and making doctor trips easier, Louisville, Kentucky-based MEMI…

  • Webcams Help Patients Connect

    Steve Mullen
    26 Oct 2009 | 1:39 pm
    Sheltering Arms Helps Patients Connect with Families Despite H1N1 Restrictions Richmond, Virginia (October 26, 2009) – This season’s H1N1 influenza outbreak has led area hospitals to take drastic, yet proactive, measures to keep patients safe. Sheltering Arms, in turn, has come up with a creative solution that will allow them to continue to have the benefit of visitation with family members. About a dozen hospitals in the Richmond-Petersburg area, including Sheltering Arms two inpatient facilities, have coordinated efforts in the interest of patient and health care provider safety to…

  • EndGame PR Tapped for Life-Saving Health Info Card

    Steve Mullen
    20 Oct 2009 | 8:35 am
    EndGame PR Retained to Promote Health Information Storage Card Richmond, Virginia (October 20, 2009) — EndGame Public Relations President Steve Mullen announced today that Kentucky-based MEMI Tech, LLC has retained his firm to launch and promote its unique and life-saving new health information storage card, 911 Medical ID™. The 911 Medical ID™ Card is the world’s thinnest patent-protected USB device.  Approximately the same size as a credit card, it gives consumers a way to store and carry with them important emergency medical information such as allergies, prescriptions and…

  • NVALEO CEO to Discuss Internet TV Tech

    Steve Mullen
    16 Sep 2009 | 1:08 pm
    NVALEO CEO to Discuss Internet TV Technology at Upcoming Event Richmond, Virginia (September 16, 2009) – We’re living in the early stages of a revolution in the way television content is delivered. The future will not include a near monopoly by the cable and satellite television companies, but rather strong competition from the Internet. The leader of one of the companies leading this revolution, Jeff Ritchie of NVALEO, is coming to Richmond next week to talk about his company and the new options for watching informational and entertaining programming on television. The NVALEO Enrichment…

  • Thousands Use Twitter to Support Spinal Muscular Atrophy Research

    Steve Mullen
    10 Sep 2009 | 7:23 am
    New Application Helps Twitter Users Contact Legislators about SMA (Santa Barbara, CA) – Millions of people ‘Tweet’ every day, and Bill Strong knew there had to be a way to harness all of that online talk to help end spinal muscular atrophy, a disease that is affecting him very personally. With a Twitter application called ‘Tweet for a Cure’ and the help of thousands of Twitter users, he’s making progress in his quest to find a cure. Bill and Victoria Strong’s daughter, Gwendolyn (seen to the right), was diagnosed with spinal muscular atrophy (SMA) at the age of…
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    Voce Communications

  • Creating and Evaluating Twitter Lists

    Chris Thilk
    2 Nov 2009 | 7:35 am
    As everyone likely knows, Twitter debuted native list-making functionality last week to the entire user-base after a brief period of selective beta testing. You won’t be notified that you now have the ability to make lists until you log in to Twitter on the web and see the message at the top of the page. Creating a list is pretty easy. After punching the “Create a New List” button you can either search for a username or just go to either a specific user profile or your “Following” list and, from either of those, use the drop-down button to add a user to one of…

  • A Force-ful visitor to Voce’s Silicon Valley office

    Chris Thilk
    31 Oct 2009 | 7:14 am
    Seeking to bring the troops into line, Lord Vader himself visited Voce’s Silicon Valley office, offering help where need, enjoying the food that was offered and, most importantly, extracting promises that efforts would be doubled.

  • Making Do

    Chris Thilk
    22 Sep 2009 | 5:05 am
    For those of you who, like us, are in the communications industry and who, like us, are using social media tools in client programs, here’s a question to ask yourself: What if you couldn’t? If you’re a firm believer in the power of customer engagement, see the value in empowering employees to become thought leaders and all that other good stuff, how would you create a program to continue along those lines if tomorrow you woke up and it all – Twitter, Facebook, wikis, blogs, etc – had disappeared? How would you shift your strategies to continue the momentum? Or do…

  • Who Likes Your Tweets

    Chris Thilk
    9 Sep 2009 | 12:29 pm
    One of my biggest issues around Twitter is the lack of meta-data around a user and their updates. You can see followers and such but you can’t get easy access to information around a lot of the actions people take there, which makes the job of marketing professionals a bit harder when trying to compile such reports. That’s why Favstar is catching my eye this morning. Flagged on Read/WriteWeb by Marshall Kirkpatrick, Favstar is another add-on service to Twitter that has one things a lot of others don’t: The ability to see who has marked your tweets as Favorites. Marking a…

  • The Move to Make RSS Real-Time

    Chris Thilk
    8 Sep 2009 | 6:17 am
    Over the long weekend there was a major upgrade made to RSS that brings it fully in-line with what people are increasingly expecting from the real-time web, a conversation that for the most part is dominated by micro-blogging status networks like Twitter, Facebook and others. Support for RSS Cloud has now been enabled on all WordPress.com-hosted blogs and there’s a plug-in for self-hosted WordPress blogs. RSS Cloud is a technology that has been around for a while that, to my understanding, enables RSS readers that support it to get push notifications from a blog that there’s an…
 
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    BiteMarks

  • And the winner is…

    Tony Lederer
    4 Nov 2009 | 6:03 am
    Wendy and Joe Last night, a couple of Biters went to the PRCA awards - an annual event to celebrate the best teams and campaigns within the PR industry, both agencies and in-house. We were shortlisted for the Technology Award for our work with domain registrar Gandi.net and were up against strong competition from the likes of Brands2Life, Firefly, Kaizo and Onlinefire. And so, after nervously jiggling in our seats for the better part of an hour, the moment of truth finally came, and…. we won!! Tony and Stuart Disappointingly, no acceptance speeches were allowed because there were too…

  • Meaning Behind the Mo

    Matt Basford
    2 Nov 2009 | 11:01 am
    Ladies and gentlemen (yes, all genders are welcome), start your hairy engines - the great month of Movember is upon us. Gone are the clean shaven boy scouts of Bite, replaced by the grizzled men of the ‘tache. While our efforts (some better than others) to grow this symbol of manliness will be well documented in embarrassing fashion, let us not forget the meaning of the mo. Prostate cancer affects 1 in 6 American men over their lifetime and 8,400 new cases of testicular cancer have been reported in 2009 alone. Both of these diseases are menacing and their ill effects reach far and wide.

  • Many men went to mo

    Tom Berry
    30 Oct 2009 | 3:32 am
    Bez Family Portrait The 31st October – a day of ghosts, ghoulies and goblins. For Bite this year, it’s also the eve of something far more sinister – Movember. Around the world, gentlemen from Bite offices will be growing moustaches in aid of Prostate Cancer Research. Pictures will be posted here of how the ‘mo’ growth is progressing. Matt Stewart laid down the gauntlet last year with a Yosemite Sam effort which was as luxurious as it was ginger. This year we’ll be trying out some new styles, except for Grant Currie who will be happy if he grows anything. Clients, Biters and…

  • Has The Power Of The Consumer Just Increased?

    David Hargreaves
    28 Oct 2009 | 7:36 am
    I have slowly been digesting all of last Wednesday’s social search news from Microsoft and Google from the Web2 summit in San Francisco and trying to figure out what it means for brands. (Here is a good video that explains it a bit more.) I must confess, given the details of how it will work in practice are still fairly sketchy, certainly in my head anyway, I am not sure there are too many conclusions that can be drawn just yet. However, I do think if it plays out as many expect, it could have a significant impact on the relative importance that brands place on communicating with the…

  • Bite Communications Acquires Upstream Asia

    Clive Armitage
    27 Oct 2009 | 8:39 am
    Since we founded Bite back in 1995, we’ve always been anxious to build a business that was global in nature. Given we now have 7 offices in London, San Francisco, Los Angeles, New York, Toronto, Stockholm and Beijing, we’ve certainly made some progress in achieving our objective. But I’m delighted to announce that today we will be making a giant leap forward in our global ambitions. Through our parent company, Next Fifteen, we have completed the acquisition of Upstream Asia, a marketing and communications company with more than 50 people in five locations in Asia Pacific.
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    Exclamation

  • Deadspin Goes Medieval On ESPN - Is It Too Much?

    Corey
    28 Oct 2009 | 6:00 am
    It was a bad weekend to work in Bristol, Conn. Last week, the friction in the sometimes friendly, mostly unfriendly, four years of co-existence between ESPN, the sports broadcasting and online behemoth, and Deadspin, Gawker Media’s popular upstart sports blog, finally ignited a huge, flaming ball of holy-crap-this-should-be-interesting. What had been a long-standing, contentious relationship turned into a bitter feud that’s not likely to be resolved, or even cooled off for a while, after Deadspin editor A.J. Daulerio posted a story with headline, “ESPN: The Worldwide Leader…

  • The New Creative Economy

    Christopher Schreiber
    20 Oct 2009 | 6:00 am
    Great music, video games and films continue to be created and enjoyed by huge audiences, while many large traditional distributors in these industries are seeing steady declines in total revenue. The Internet is chipping away at the role of the middleman, whether it is a record label, game distributor or film studio. Simultaneously, the Web is empowering the artist and providing unprecedented channels for direct distribution and now, major sponsorships. Is this the future of the entertainment industry? Panos Panoy, Sonicbids founder/CEO, recently wrote a very interesting post on the changing…

  • We Accept Mastercard, VISA and … Your Mobile Phone

    Miko
    5 Oct 2009 | 7:00 am
    As someone who’s constantly trying to downsize baggage, I’m always looking for ways to consolidate devices and accessories. One of the first reasons I chose to buy an iPhone was to consolidate my iPod with my cellphone. Of course, with the iPhone’s newer models and App store, a mobile phone can hold more than just a handful of devices: everything from video camera and game player to personal assistant and running trainer. Now, with new mobile payment companies launching left and right, the phone is taking over yet another accessory: the wallet. The U.S. has been waiting a…

  • Battling for Chalkboards

    Aly
    30 Sep 2009 | 8:54 am
    Admittedly, the bulk of my tweets broadcast celebrity sightings or request lunch suggestions from @midtownlunch. I primarily follow independent food blogs, and recently focus more heavily on dessert reviews in anticipation of LaunchSquad’s impending Thanksgiving Pie Bake-Off. However, I defend and promote these networking services to my skeptical friends not only because of the connections I’ve forged with other cyberspace foodies, but also because of my sincere belief in the power of social media to effect positive worldwide change. Viral chatter undoubtedly ignites conversation…

  • The Internet Makes Kids Write More - LOL!

    Corey
    28 Sep 2009 | 1:48 pm
    We’ve touched on this issue a bit before, but given that we here at LaunchSquad work in an industry almost entirely based on the written word, its worth revisiting. A major pet peeve of mine is hearing people talk about social technologies as narcissistic or meaningless babble. This – sadly – often comes from traditional media folk who are often scared at how the Internet is revolutionizing their profession, and it’s an irritating and incredibly disingenuous thing to say. So, Clive Thompson’s piece in Wired, “Clive Thompson on the New Literacy” was a breath…
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    mediabistro.com: PRNewser

  • Rubenstein Communicates (Yet Another) Yankee World Series

    6 Nov 2009 | 1:52 pm
    The New York Yankees celebrated their 27th World Series today with a parade through downtown Manhattan's "Canyon of Heroes." Rubenstein Associates, the team's PR agency of record, issued the following statement to media on behalf of team owner George Steinbrenner, sent by agency president Howard Rubenstein. continued... New Career Opportunities Daily: The best jobs in media.

  • Ogilvy PR Picks Up $9M California Rail Contract

    6 Nov 2009 | 1:22 pm
    It seems Ogilvy PR should be thanking California Gov. Arnold Schwarzenegger's administration for mismanagement. It helped Ogilvy pick up a $9 million contract with the California High-Speed Rail Authority. The bidding process for the contract was re-opened after Mercury Public Affairs - who was about to win the account - was deemed to have too many close ties to the Schwarzenegger administration. Government board members called the original bidding process, "insufficient." "Under a new bidding process, a staff selection panel that included three representatives from outside transit agencies…

  • Survey: United States World's Top Country Brand

    6 Nov 2009 | 12:48 pm
    Does the U.S. have a perception problem? Not so, according to one survey. FutureBrand, in conjunction with Weber Shandwick's Global Travel & Lifestyle Practice, released their fifth annual Country Brand Index (CBI) today. The U.S. came in first, followed by Canada and Australia. New Zealand and France round out the top five. In terms of methodology, the survey, "incorporates global quantitative research, expert opinions, and relevant secondary sources for statistics that link brand equity to assets, growth and expansion." "It's logical to assume that the shift in the political climate and…

  • Poll: PR People Say Exclusives More Popular Than Embargoes

    6 Nov 2009 | 10:29 am
    In a recent PRNewser poll, we asked, "Which Tactic Did You Employ the Last Time You Released Big News?" The results: "Posted on a wire and pitched the release," and "Exclusive with one publication" both came in dead even at 32% each. 21% said "News embargo" and 15% said "Posted on company blog/website and pitched the link." Judging from these results, we have to ask: Are embargoes on the decline? Just last week agency Waggener Edstrom assembled a panel to discuss the topic of emgargoes, and reporters in attendance were split down the middle between those who defended them and those who hate…

  • Kelly McCarthy Joins Ruder Finn as Director of Business Development

    6 Nov 2009 | 8:55 am
    First on PRNewser: Bite PR Manager of Business Development & Account Planning Kelly McCarthy is leaving the agency to join Ruder Finn as Director of Business Development. "I love Bite, always have and continue to wish them well, but it's a new chapter for me and a new opportunity. [Ruder Finn] is an agency that is growing and has fantastic credentials," said McCarthy. Bite will "definitely" be hiring, said Vice President Sean Mills. "We're taking this as an opportunity to evaluate our new business structure across North America and make sure we have the right resources in the right places. As…
 
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    down the avenue

  • Artists Who Are Inspired by COLOR

    Renee Blodgett
    5 Nov 2009 | 2:32 pm
    At San Francisco's Open Studios, I talked to a number of artists over a five week period - about their work, their dreams, inspirations and how they got started. One thing that was a consistent theme for all of them...

  • Digg on Sneakers? I had to do a Double Take

    Renee Blodgett
    5 Nov 2009 | 1:32 pm

  • Answers Corp. Reports Q3 2009 Financial Results

    Renee Blodgett
    4 Nov 2009 | 4:32 pm
    Client Answers Corporation (NASDAQ: ANSW) reports Q3 financial results today - revenue of $4.99 Million and Adjusted EBITDA of $1.7 Million. Answers Corporation includes the properties WikiAnswers and ReferenceAnswers. A few great stats from their results: Revenues were $4.99 million...

  • Mashcast's Scott Page Paints us a Digital Rich Picture

    Renee Blodgett
    4 Nov 2009 | 11:06 am
    At the 140 Character Conference, Mashcast's CEO Scott Page (also former sax player for Pink Floyd), talks to us about mashing digital rich content, such as video under one platform to create incredibly creative personalization - mainly of brands. Listen...

  • Larry Schwartz or Yossi Vardi?

    Renee Blodgett
    4 Nov 2009 | 10:26 am
    Fans of Yossi are everywhere, the latest in LA at the 140 Character Conference, held in Hollywood's Kodak Theater late last month.
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    India PR Blog

  • Indian journalists Twitter lists for PR professionals

    Palin Ningthoujam
    4 Nov 2009 | 10:59 am
    We have talked about using Twitter to enhance your media relations practice in the past. We talked about how many journalists are using Twitter today and some of us are now directly pitching to them using the 140 characters miracle. Our media friends love it too – it’s fast, crisp, and devoid of any fat adjectives. Some time back, Twitter launched Twitter lists for its users. Now Twitter users can assemble other Twitter users that he/ she likes into groups and follow them. This I thought was a fantastic way for me to sort and follow people, if you are following a large number of people…

  • 4 key components of an effective social media marketing campaign

    Palin Ningthoujam
    30 Oct 2009 | 2:02 am
    What would an effective social media marketing campaign entail? According to me, there are 4 key quadrants that we especially need to take care of. 1. Monitoring mechanism: Have a listening capability and understanding what the various stakeholders are talking about our brands and organizations is critical. Without this, we would be just another me too and shooting in the dark. How do we build an effective monitoring mechanism in place. We can use blog search engines like Technorati and Google Blog Search to monitor the blogosphere, subscription on email and RSS on influential blogs around…

  • Chocolate Spoof- Advertising will generate more PR

    Ganapathy Viswanathan
    10 Sep 2009 | 12:37 am
    In the past it was always the cola war between Pepsi and Coke. I never understood who finally won the battle and whose sales or saliency went up in the consumers mind. The trend continued in the cola space for quite some time but I have not off late noticed that kind of campaigns being released. May be both of them realized that it is sheer waste of money. Is there not a learning for other categories from this? But recently I happen to see Nestle trying a spoof on CDM, which is splashed across all channels in the electronic medium. Post the campaign, we saw more write ups on various portals…

  • Think 360 – to launch a complete makeover of your brand

    Ganapathy Viswanathan
    6 Sep 2009 | 10:24 pm
    Different people and books have different definition as to what a logo or a brand identity means to a company. The role of a logo or a brand identity is to keep the brand alive in the consumers mind. So let’s understand when a company goes for a change in their identity: 1. Launching a brand new corporate identity to change the image of the company 2. A change in the name of the company and its values 3. Change in management and wants to propel new strategic signals 4. Acquisitions and mergers 5. Bring freshness in the design as the current identity looks obsolete 6. Diversification in…

  • Days the media, advertising and PR fraternity need to remember

    D Ramchandram
    3 Sep 2009 | 10:34 am
    Like many other days, January 29 too this year passed many Advertising and Media professionals quietly. But, it has lot of significance to Indian Media and Advertising industry which many publications, media houses including many trade publications have ignored it. January 29 is  ”Newspaper Day”. January 29 every year is observed as “Newspaper Day by Indian Newspaper Society (INS), the apex body of India’s advertising and media industry. On this day in the year 1780 India’s first Newspaper “The Hickeys Bengal Gazette” or “The Calcutta General…
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    davefleet.com

  • Book Review: Six Pixels Of Separation

    Dave Fleet
    5 Nov 2009 | 4:00 am
    As I mentioned recently, I’ve been working my way through the book/audiobook of Mitch Joel’s Six Pixels of Separation for a while now. Well, I’ve finally finished it… here’s my take… The Good Well-written – Six Pixels of Separation is written in Mitch’s usual friendly, candid style. Though the 270+ pages of content took me a while to get through, it certainly wasn’t because it was a hard read. Well-targeted – social media is reaching a point where small businesses can effectively use it to build a presence online. There are a lot of…

  • Think “Over Time,” Not “Point In Time”

    Dave Fleet
    2 Nov 2009 | 4:00 am
    A hypothetical scenario for you: your communications director comes to you and tells you that thanks to their department’s activities, there were 200 mentions of your brand online, of which three quarters were positive in tone. Is that good news? Is it bad? My answer: I have no idea. Why? Because there’s no context. Context, please As social media begins to mature as a communications opportunity, the pressure to demonstrate measurable results will only increase. However, that measurement needs to have context. Having three quarters of conversations about you be positve may…

  • Be Wrong

    Dave Fleet
    29 Oct 2009 | 5:00 am
    I’m going to take a guess and say that around 5-10% of what I write on this site misses the mark. Maybe I’m wrong about something, or I write something to which people don’t relate, or I write badly. I know when this happens because on those posts I’m deafened by the silence in the comments. When I get it really wrong, people will tell me but for more things it usually just gets really quiet. For many of us, especially those thinking from a corporate perspective the fear of the consequences being wrong online is a little greater than that associated with a personal…

  • When Search Can Make Or Break You

    Dave Fleet
    26 Oct 2009 | 5:00 am
    It’s hard to argue nowadays that search isn’t important. It’s not often, though, that you see a real-world product completely base its advertising around it. Check out these ads for the movie 2012, being launched on November 13: No website on either of them – just an instruction to “Search: 2012.” If the website for this movie didn’t make it onto the top few pages of search results, through either organic or paid search. The movie would be in trouble, as the URL isn’t obvious either (whowillsurvive2012.com). Fortunately for the studio, the movie…

  • Where The Personal Brand Falls Short

    Dave Fleet
    23 Oct 2009 | 5:00 am
    The concept of the “personal brand” is still quite controversial. Not in whether it’s possible to build a significant personal brand (it clearly is), but in whether it’s the right thing to do. Over the past few years we’ve seen lots of people develop strong personal brands through social media, and levered those brands to develop their careers. Recently, I’ve noticed what seems like an increasing use of auto-reply emails by many people with strong personal brands. They usually read something like this (but far more eloquent): “Thanks for your email.
 
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    PerkettPRsuasion - The PerkettPR Blog

  • Persuasive Picks for the week of 11/02/09

    Jeff Glasson
    6 Nov 2009 | 8:17 am
    4 steps to Get Rid of Twitter SpamIf you’re active on Twitter, then no doubt you’ve seen the recent increase of “Twitter spam” coming from hijacked Twitter accounts. Damian Davila Rojas let readers know that Twitter Spam happens when application developers abuse that access that you have granted them to your Twitter account. He also shares 4 simple steps to help protect yourself by auditing the connections to your Twitter account. What Social Media Monitoring Won’t Get YouMonitoring your brand online and the plethora of tools available to select from are all the rage of late, while…

  • Persuasive Picks for the week of 10/26/09

    Jeff Glasson
    30 Oct 2009 | 8:20 am
    Top 13 Guidelines for Commenting on Blog Posts Commenting on blogs that are part of your vertical market can be a powerful way to share knowledge with community and build your reputation as an expert in your field. B.L Ochman shares 13 tips and best practices for commenting on blogs. Customer Data via Twitter Adam T. Sutton from the Sherpa blog recently interviewed Craig Greenfield, VP, Search and Performance Media, Performics, where they discussed how his team uses Twitter. The result was six takeaways that show how Twitter contributes to the Performics team’s success. Privacy is dead, and…

  • Persuasive Picks for the week of 10/19/09

    Jeff Glasson
    23 Oct 2009 | 9:34 am
    No Kidding I’ll start the picks off with some humor via Scott Monty’s revisit to a post he did a year ago, askingHow many social media experts does it take to change a lightbulb?” I think you’ll enjoy the creative answers he received. Ways to Be Human at a Distance Chris Brogan reminds readers of the importance of showing the human side of your business when engaging your online communities. Lots of great tips here along with many additional bits in the comments. When social media attacks: learn from others’ mistakes Henry Elliss from the econsultancy.com blog shares five great…

  • “Walk” With Us, Help Beat Cancer Today with 15 minutes and $15

    Christine Perkett
    20 Oct 2009 | 1:02 pm
    Today we’re using our blog space to ask you something that has absolutely nothing to do with us, our clients or PR. Thanks in advance for reading. National Breast Cancer Awareness month is nearing an end. We’re trying to help raise awareness for the thousands of women who have faced this challenge – and are fighting much bigger challenges than anything a day at work can throw our way. In particular, we’d like to call out two of our friends and their efforts to raise money to directly help women facing this relentless disease: Jeanne Fitzmaurice of Design Her Gals and…

  • How Will You Crush It in 2010? Gary Vaynerchuk: “Cash in on Your Passion”

    Christine Perkett
    19 Oct 2009 | 12:34 pm
    Gary Vaynerchuk of Wine Library TV is an inspiration, even if you do think his story of “follow your passion” stems from receiving just a wee more help (”quite a bit more than nothing”) in doing so than most of us get – as Bobbie Carlton wrote in her blog recap of Friday’s events at The Estate in Boston. We joined up with NomX3 to celebrate Gary’s Boston leg of his tour for the new book, “Crush It! Why Now is the Time to Cash in on your Passion.” At the very least, while our economy continues to cause stress and anxiety – as reported…
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    PerkettPRsuasion - The PerkettPR Blog

  • Persuasive Picks for the week of 11/02/09

    Jeff Glasson
    6 Nov 2009 | 8:17 am
    4 steps to Get Rid of Twitter SpamIf you’re active on Twitter, then no doubt you’ve seen the recent increase of “Twitter spam” coming from hijacked Twitter accounts. Damian Davila Rojas let readers know that Twitter Spam happens when application developers abuse that access that you have granted them to your Twitter account. He also shares 4 simple steps to help protect yourself by auditing the connections to your Twitter account. What Social Media Monitoring Won’t Get YouMonitoring your brand online and the plethora of tools available to select from are all the rage of late, while…

  • Persuasive Picks for the week of 10/26/09

    Jeff Glasson
    30 Oct 2009 | 8:20 am
    Top 13 Guidelines for Commenting on Blog Posts Commenting on blogs that are part of your vertical market can be a powerful way to share knowledge with community and build your reputation as an expert in your field. B.L Ochman shares 13 tips and best practices for commenting on blogs. Customer Data via Twitter Adam T. Sutton from the Sherpa blog recently interviewed Craig Greenfield, VP, Search and Performance Media, Performics, where they discussed how his team uses Twitter. The result was six takeaways that show how Twitter contributes to the Performics team’s success. Privacy is dead, and…

  • Persuasive Picks for the week of 10/19/09

    Jeff Glasson
    23 Oct 2009 | 9:34 am
    No Kidding I’ll start the picks off with some humor via Scott Monty’s revisit to a post he did a year ago, askingHow many social media experts does it take to change a lightbulb?” I think you’ll enjoy the creative answers he received. Ways to Be Human at a Distance Chris Brogan reminds readers of the importance of showing the human side of your business when engaging your online communities. Lots of great tips here along with many additional bits in the comments. When social media attacks: learn from others’ mistakes Henry Elliss from the econsultancy.com blog shares five great…

  • “Walk” With Us, Help Beat Cancer Today with 15 minutes and $15

    Christine Perkett
    20 Oct 2009 | 1:02 pm
    Today we’re using our blog space to ask you something that has absolutely nothing to do with us, our clients or PR. Thanks in advance for reading. National Breast Cancer Awareness month is nearing an end. We’re trying to help raise awareness for the thousands of women who have faced this challenge – and are fighting much bigger challenges than anything a day at work can throw our way. In particular, we’d like to call out two of our friends and their efforts to raise money to directly help women facing this relentless disease: Jeanne Fitzmaurice of Design Her Gals and…

  • How Will You Crush It in 2010? Gary Vaynerchuk: “Cash in on Your Passion”

    Christine Perkett
    19 Oct 2009 | 12:34 pm
    Gary Vaynerchuk of Wine Library TV is an inspiration, even if you do think his story of “follow your passion” stems from receiving just a wee more help (”quite a bit more than nothing”) in doing so than most of us get – as Bobbie Carlton wrote in her blog recap of Friday’s events at The Estate in Boston. We joined up with NomX3 to celebrate Gary’s Boston leg of his tour for the new book, “Crush It! Why Now is the Time to Cash in on your Passion.” At the very least, while our economy continues to cause stress and anxiety – as reported…
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    The New PR

  • Ignite comes to Ottawa

    ryananderson
    5 Nov 2009 | 8:23 am
    Thousands of Twitter messages a day, hundreds of blog posts in Google Reader, folders full of research reports.  Sound familiar?  Being active in social media usually means being a glutton for information, regardless of the medium.  If you’re a dyed-in-the wool knowledge addict, then I’ve got an event for you. Ignite – an event consisting of a number of speakers, each with 5 minutes and 20 slides to enlighten the audience on a particular topic.  Anything is fair game – from business to cooking to the arts. Ignite was started in Seattle in 2006 by Brady Forrest and…

  • Doing a little good

    ryananderson
    7 Oct 2009 | 8:46 am
    I think most people I know are like me in that they wish that given all of the negative news we hear every day, that we could do more to help.  More to make the world greener, more peaceful – in general, we want to do more change the world, but we’re not sure where to start. My friend Faisal recently had the same epiphany – and his response was to create something that would not only allow him to make a bit of a difference, but to make it that much easier for everyone to do even a little bit of extra good for the world. His idea was to create a plugin for your web browser…

  • Tara Hunt comes to Social Media Breakfast Ottawa

    ryananderson
    1 Sep 2009 | 7:38 pm
    The room at the Ottawa Social Media Breakfasts is always packed, but this month, I suspect that tickets will go faster than usual.  This September 16, fresh off her triumphant return to the Great White North, Tara Hunt will be joining us to talk about social media, building communities, and her book, the Whuffie Factor. If you want to come (and I strongly suggest you do), then just head on over to the EventBrite page for SMBOttawa, and buy your ticket.  Remember, that $10 admission goes directly to bringing great speakers like Tara to Ottawa. Hope to see you there!

  • Your anus is too tight

    ryananderson
    28 Aug 2009 | 9:49 am
    One of the best books I’ve read in a while is one called Emergency by Neil Strauss.  It chronicles his quest to become completely self sufficient in case of a natural disaster, getting lost in the woods, or some other sort of apocolyptic event that results in a Mad Max kind of society where Mel Gibson rides around the ruins of civilization wearing animal skin and hunting for gasoline. As such, he finds it necessary to learn how to ride a motorcycle, despite the fact that he’d never even driven a standard in his life.  After a number of stalls and burnouts, his instructor…

  • When was the last time you updated your crisis plan?

    ryananderson
    27 Aug 2009 | 7:46 am
    Crisis preparedness has always been an important part of communications, but it’s especially so now that practically every employee, customer and competitor has access to a global publishing platform.  But even those companies who have been through the planning and training may be left completely unprepared in times of a real crisis if they’re not ready for a completely different communications  landscape. So, when did you last update your crisis plan?  If it’s more than three years ago, then chances are that it’s woefully out of date.  Think back to 2006. …
 
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    Brian Solis - PR 2.0

  • Rumors of the Death of Blogs are Greatly Exaggerated

    brian
    6 Nov 2009 | 4:02 am
    Source: feministingEach year at Blogworld Expo, Technorati CEO Richard Jalichandra presents The State of the Blogosphere as one of the event’s prestigious keynotes. For those who are unfamiliar with Technorati, it serves as a directory and search engine for the blogosphere as well as a benchmark for the ranking of blogs worldwide.While there has been much discussion about the relevance and even demise of blogs as the statusphere and micro updates gained traction in addition to earning prominence in the mainstream spotlight, the reality is that blogs are a vital ingredient to the media…

  • RT @Twitter: New Retweet Feature Goes Live

    brian
    5 Nov 2009 | 7:29 pm
    Source: TwitterThis is breaking news at the moment, therefore this post will update as new information trickles in.Twitter is making good on its recent promise to introduce new features to bring users back to Twitter.com.Similar to the way that it rolled out Lists, Twitter is incrementally releasing its new Retweet feature initially previewed in August 2009.As described by @Biz, co-founder of Twitter:Retweet is a button that makes forwarding a particularly interesting tweet to all your followers very easy. In turn, we hope interesting, newsworthy, or even just plain funny information will…

  • Social Media Influencers are not Traditional Influencers

    brian
    5 Nov 2009 | 4:19 am
    SourceGuest post by Damien Basille, follow him on Twitter | Read his blogAs more and more brands are moving all of their ad spend online, defining how influence affects their return on investment is necessary and must be done as soon as possible. While some are making inroads to define these calculations many are overlooking the fact that influence affects everything. Without factoring in the real issue of different types of influence you run into a number of problems, for instance focusing on one group of influencers over another or getting broad sweeping numbers instead of knowing exactly…

  • The Future of the Embargo

    brian
    3 Nov 2009 | 4:25 am
    CreditIn media and blogger relations, PR typically wields two powerful tools to help boost the effectiveness of pitching and potential placement of news: the embargo and the exclusive.In the case of an exclusive, a story is usually packaged prior to official release for one particular writer, fully understanding their style, nuances, and audience. If the story is accepted, it is not pitched to any other media outlets until after the story runs. The benefit for PR is that it can bank on the publishing of a guaranteed, high profile story. The advantage for the reporter is that they maintain a…

  • Twitter Releases New Widget for Lists

    brian
    2 Nov 2009 | 7:14 pm
    Twitter recently expanded its new Lists service to users network-wide and in doing so, injected a sense of excitement, confusion, and also utility. Lists represent a significant milestone for Twitter as it transcends asynchronous conversations and and broadcast messages into a form of intelligence gathering, education, entertainment, and news.Twitter Lists are also stirring controversy as many believe that it sets the foundation for a new level of establishing a metric for influence. Whereas prominence was measured by the number of followers as well as the friends-to-follower ratio, now the…
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    PR, Social Media, and Marketing Mentor ?

  • 2009 SNCR Excellence in New Communications Awards Submission Deadline Extended to Thursday, September 10th

    Each year, the Society for New Communications Research presents the prestigious SNCR Excellence in New Communications Awards. The deadline for application submissions for this year's awards has been extended from September 7th to Thursday, September 10, 2009, to allow applicants who are away for Labor Day Weekend to finish and ...

  • Some Social Media Humor for Summer Vacation…

    Occasionally in social media training, some humor is called for, and The Onion Newsfeed video clip above takes on the big issue of search engine privacy rights—specifically, while using the ubiquitous Google—and gives us a tour of "Google's Opt-Out Privacy Village." And then, there's this HubSpot spoof on Twitter ...

  • Web 1.0, 2.0, 3.0 — Where is the Web Going, and What is the Semantic Web?

    Sometimes, the best way to learn about something is without using words. Here's a creative example of a video explaining the difference between Web 1.0 and 2.0, by the clever Not in Words producers: Now, back to words and some basic drawings, as we move on to Web 3.0 and beyond. ...

  • Join us at NewComm Forum and Inbound Marketing Summit in San Francisco!

    The 5th Annual New Communications Forum April 27th - 29th, 2009 The Marriott Hotel, San Francisco, California   I just wanted you to know that there are still a few seats available for next week's NewComm Forum 2009. Don't miss this special opportunity to participate in a highly-interactive, exclusive gathering of the most notable ...

  • Flutter

    OK, I haven't posted here for a while, due to being SO busy, I've barely had time to eat, sleep or recuperate from one of those annoying seasonal colds that seems to drag on while you're doing everything else. So, even though social media is central to my work (the ...
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    Loop PR

  • When the going gets tough, women get online

    admin
    22 Oct 2009 | 3:22 am
    Women are twice as likely to share their feelings online at times of stress, than burden their partner, according to new findings.

  • New myconservative website

    admin
    8 Oct 2009 | 4:11 am
    Loop PR will be watching with interest how the new myconservative website develops over the coming months - see PR Week's analysis here. We remain a little unsure about the merits of being greeted by Eric Pickles' thumbs up gesture on the front page though!

  • Are you here because of our underpants?

    admin
    7 Oct 2009 | 7:25 am
    There's every chance you've landed on our blog because we recently sent you a pair of our bespoke Y-Fronts in the post. We sent them to you because, as former journalists, we like to try and cherry pick potential clients who are newsworthy and for whom we are confident we can generate news.

  • Streetcar Booming in Hammersmith and Fulham

    admin
    7 Oct 2009 | 7:17 am
    Streetcar, the UK’s largest car club, continues to thrive in Hammersmith and Fulham as demand rockets.

  • Should companies pay for pitch ideas

    admin
    23 Sep 2009 | 5:33 am
    A couple of days ago I posed a question on Linkedin asking if companies should pay for ideas they got at pitches. It's not a new theme but an interesting one in the creative industries - I've pasted the question and answers below as some of them, while spiky, give a very useful insight.
 
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    Steven Silvers Blog

  • Corpcomm chief Snyder to leave Frontier Airlines

    Steven Silvers
    5 Nov 2009 | 8:57 am
    Frontier Airlines corporate communication chief Steve Synder is leaving the company to join ProBuild, the nation’s largest supplier of building supplies.  Steve makes the transition in mid-November.  Good luck, my friend. . . . . . . . . . . . .

  • The State of Colorado says you should gamble because your life is pathetic.

    Steven Silvers
    2 Nov 2009 | 1:13 pm
    The latest TV ad for Colorado Lottery drops the pretense of fun in favor of selling hope. As in, you’re hopelessly stuck in your pointless little existence unless you “Break free” by winning Powerball.  The “Don’t Forget to Play” tag adds to the loathing, implying that if you don’t win it’s because you screwed up. The ad follows a sad-looking white-collar worker trudging through another dreary day, a huge chain shackled to his ankle.  Before eating his little peanut butter sandwich alone he buys a Powerball ticket.  That night a big red ball falls from the sky onto his…

  • Here's the full version of the health care reform bill.

    Steven Silvers
    30 Oct 2009 | 11:15 am
    For your informed consent, here are all 1,990 pages of the House health care bill with the seemingly impossible but possibly amazing promise, “To provide affordable, quality health care for all Americans and reduce the growth in health care spending, and for other purposes.”  Or the shorter, more immediately achievable title, “To give Americans a good reason not to watch St. Louis play Detroit this weekend.” . . . . . . . . . .

  • The staggering speed and scale of Internet culture

    Steven Silvers
    26 Oct 2009 | 3:17 pm
    Less than 12 days after the first headline, a Google Web search for “Balloon Boy” returns more than 11.1 million results – more than the number of people in New York City and Los Angeles combined.. . . . . . . . . .

  • Associated Press story says media hoaxes work

    Steven Silvers
    26 Oct 2009 | 3:03 pm
    AP television writer David Bauder expands on the “frightening message” that media hoaxes like Balloon Boy and the fake press conference in which activists reversed the U.S. Chamber’s position on global warming are increasingly successful publicity tools. At least, we think it’s AP television writer David Bauder. . . . . . . . . .
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    pr-media-blog.co.uk

  • Evening Standard the last free-sheet standing?

    Chris Bull
    6 Nov 2009 | 3:15 am
    Associated Newspapers has announced that the London Lite – part of its free division which also includes Metro – has entered a period of review which could place 36 jobs at risk.  The announcement follows the closure of rival evening free-sheet TheLondonPaper. The possible closure places the whole concept of the free newspapers in the balance as Steve Auckland, Managing Director of Associated Newspapers admitted concerns of ‘commercial viability’ – the same reason TheLondonPaper closed its doors.  The London Lite, however, does not seem to have suffered any decline in popularity.

  • First Direct gets a social life

    Jon Clements
    5 Nov 2009 | 11:39 am
    While the banks, collectively, may be short of friends right now, one bank is stashing away praise for its foray into social media. First Direct - pioneers of the UK’s first telephone bank - launched its “live” site  a month ago to resounding welcomes in online places such as here and here. So, I think we can agree that a bank providing a forum for both good and bad comments from its customers is a bold move and one to be applauded. But another interesting dimension to this is raised in First Direct CEO, Matt Colebrook’s customer message a month on from the…

  • Meteorite hoax sizzles out in Latvia

    Marita Upeniece
    5 Nov 2009 | 1:31 am
    I usually don’t hear much news from my home country, Latvia, in the UK media, apart from the occasional stag do embarrassment. So it was quite exciting to see recent headlines about a meteorite crash in the Latvian countryside. There was a shaky, eye-witness video clip, a big burning crater cordoned off by police and guarded by military; scientists were brought in to investigate - the whole shebang. Therefore, it was all the more disappointing to see an even bigger avalanche of news that followed shortly, revealing that it was a hoax staged by Tele2, one of Europe’s largest…

  • Fry’s No Twitter Quitter

    Jo Rosenberg
    4 Nov 2009 | 12:37 am
    Following on from my recent blog, Lily is Logging Off, in which I considered the rather cynical reasons why Lily Allen has had enough of the social networking space, I am now most intrigued about the recent goings-on of a certain Stephen Fry. He quit Twitter, then changed his mind; blamed it on feeling very low and depressed, a symptom of his bipolar disorder. It was a disagreement between Fry and another tweeter who described Fry’s tweets as “a bit…boring” which lead him to temporarily quit the site. But for me it’s not the fact that Fry, rather impulsively it…

  • Social media salvation

    Jon Clements
    3 Nov 2009 | 12:47 am
    So, I was hacked by a spammer…and social media saved me. A fellow PR professional described the experience of having one’s Twitter account invaded in more technicolour (and unrepeatable) terms but it added up to the same thing: a mini, online crisis isn’t nice. Why a crisis? I’m not a multinational brand with millions of customers who could, so easily, be turned off me and onto a competitor by a faux pas, I’m an individual, with nothing to lose, right? Maybe. But when your Twitter followers are being bombarded - in your name - by the spammer’s bogus tweets…
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    carrie*connects

  • Monte Designs Grano Chair on Design Milk

    Carrie
    5 Nov 2009 | 8:21 am
    With a major online presence Design Milk is one of the most influential voices on the internet - so we were so thrilled that they featured our client Monte Designs new Grano Chair yesterday.  The Grano is an amazing piece that glides and reclines without a lot of bulk and frumpiness of similar concepts in sitting.  Love this!  Check out the whole post here>>

  • Pickett Furniture on Design Spotter

    Carrie
    4 Nov 2009 | 12:02 pm
    I love the way Design Spotter catalogs the coolest new designs from around the globe.  So naturally I was really enthused when the site included our client Pickett Furniture in their recent picks.  See the post here>>

  • TigerPrint Is Taken By Tsunami Glassworks

    Carrie
    4 Nov 2009 | 11:05 am
    I love the colorful and fun website Tigerprint.  So our it's no wonder that our client Tsunami Glassworks vases and bowls look right at home on their page.  Have a look at the post here>>

  • Inspired Designer Loves Tsunami Glassworks

    Carrie
    4 Nov 2009 | 10:59 am
    We love the Inspired Designer for her fun and creative layouts and take on all things design.  So we're really thrilled that she's posted about our client Tsunami Glassworks a few times lately.  Today she posted about Tsunami's amazing Cell Bowls.  I just love the way she helps the colors of the work shine through.  See the whole post here>>

  • Tsunami Glassworks on Chesapeake Home

    Carrie
    4 Nov 2009 | 10:15 am
    One of our favorite shelter publications, Chesapeake Home, featured our client Tsunami Glassworks on their blog today.  Tsunami Tubes, which are a forest of gorgeous color, were featured and they look really great.  Check out the whole post here.  
 
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    RONN TOROSSIAN, 5WPR CEO: PUBLIC RELATIONS, NY PR AGENCY LIFE AND MEDIA RELATIONS

  • PUBLIC RELATIONS: VALUE, PRICING AND HARD WORK !

    admin
    2 Nov 2009 | 6:50 am
    Here are some thoughts I have at the start of this Friday, the end of a long week at this NYC based Public Relations agency: ·        NYC just isn’t the way it used to be. The city doesn’t exude the same energy. The once crowded streets are seemingly empty in comparison to just a few years [...]

  • PUBLIC RELATIONS: HARD WORK AND FUN

    admin
    27 Oct 2009 | 7:45 am
    With the combination of a work-focused weekend, an arduous Monday, and a seemingly merciless economy, I often feel this year, the seventh year of my PR firm, resembles the first.  It has been a continual hunt for clients and media, and the war wages on.  Its grueling work, but I never forget, it’s also fun [...]

  • EASTERN EUROPE, PUBLIC RELATIONS AND A GLOBAL VILLAGE

    admin
    19 Oct 2009 | 8:26 am
    I am spending 5 days in Kiev, Ukraine with a client and strategic partner with whom we do a lot of business. I’ve made a few random observations while here spending time with this one particular major client and pursuing other business opportunities in this major Eastern European city. -The concept of a global village is [...]

  • MEDIA TRAINING AND PUBLIC RELATIONS

    admin
    19 Oct 2009 | 6:56 am
    Is amazing how many clients are asking for media training in recent months.  Despite the economy (or perhaps because of it), more clients (and even non clients) in 2009 have asked for media training that ever before.  Whether to hone messages, get more comfortable on camera (or for 1 particular client, avoiding cameras), many have [...]

  • SOCIAL MEDIA AND PUBLIC RELATIONS

    admin
    13 Oct 2009 | 3:29 pm
    As I continue to embrace and update via social media, wanted to take this cold NYC October nite and ask you to please follow me on the following channels: Facebook at www.facebook.com/RonnTorossian Twitter @RTorossian5WPR LinkedIn at www.linkedin.com/pub/ronn-torossian-5wpr-ceo/0/108/84 Ronn Torossian 5WPR
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    Fashion PR Blog PR Couture

  • Top Fashion PR/Marketing/Social Media Links

    PR Couture
    6 Nov 2009 | 8:43 am
    Gen Y Women’s Influence on Lifestyle Trends and How Technology Has Expanded Their Sphere of Influence (via PopSugar) Generation X women chose Generation Y women as the most influential age group when it comes to defining trends in popular culture. Gen Y women, in turn, are discovering new brands and getting most of their style inspiration [...]

  • Fashion PR Intern Series: 5 Steps to Land Your First PR Internship

    PR Couture
    4 Nov 2009 | 10:17 am
    [The following is part 1 of a series of three guest articles written by Vianka McConville, a recent University of Florida grad with a B.S. in Public Relations. Vianka completed four internships in three years, held various leadership positions and helped create an FPRA award-winning PR campaign during college. She lives for the world of [...]

  • Fashion PR Strategy: Twitter Lists and Social Media Reporting

    Crosby
    3 Nov 2009 | 10:08 pm
    Twitter users can now create lists that aggregate tweets from a selection of users,  in effect creating a filter or stream of conversation about a select topic or theme. As an example, the PR Couture Twitter account is currently on 172 different lists, most regarding PR or social media, but some under more generic titles [...]

  • Fashion PR News: The Patton Group Announces Restructuring & New Clients

    PR Couture
    3 Nov 2009 | 2:33 pm
    Effective immediately, Miami-based The Patton Group is solely owned and operated by Marysol Patton, who was prior co-principal of the agency. Patton will be supported by her senior team including Stacey Renée Benedetti, Director of Luxury, Fashion & Beauty Media, Senior Vice President; Julie Fogel, Senior Account Executive; Sarah Boardman Pendergast, Director of Special Events, [...]

  • Industry Creative PR Adds “Fashion Benefiting Youth Artists” as New Client

    PR Couture
    3 Nov 2009 | 11:49 am
    Industry Creative PR, a new boutique PR agency in Dallas, Texas that caters to creative professionals and businesses, has announced new client, Fashion Benefiting Youth Artists. FBYA is a non-profit organization that provides mentorship and scholarship to young artists and fundraise through fashion events. FBYA interns will be producing a monthly “Lookbook” to be presented [...]
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    PRBLOGGER.COM

  • UK Journos now on Twitter List

    Stephen
    30 Oct 2009 | 3:59 am
    Last night Twitter (finally) gave me permission to access its new List feature that’s been buzzing around the Twittersphere lately. In a nutshell, Twitter Lists allows a users to create lists of other users … in fact, that’s not in a nutshell; that’s pretty much what the feature does. Basic, but at the same time quite handy. Needless to say, the Twitter community has been creating lists like there’s no tomorrow. There’s also a new site called Listoria which showcases the best Twitter lists (apparently, it seems US-centric to me) and where you can submit…

  • UK journalists on Twitter Update

    Stephen
    28 Oct 2009 | 3:04 am
    About a year ago I carried out a piece of research that looked at UK journalists using Twitter which was positively received from both PRs and journos. In fact, I’m going to stick my neck out and say it probably helped a couple of people in our respective industries establish relationships with one another over on Twitter. I know it helped me. With this in mind, and because everyone likes a list, I’ve created this follow up post almost one year on. By no means is it exhaustive and it’s very likely I have missed some people out (I mean, really, it’d be quite difficult…

  • Social Media Counter

    Stephen
    18 Oct 2009 | 5:22 am
    Via Antony Mayfield

  • Party conferences + Twitter = Twinge

    Stephen
    29 Sep 2009 | 8:34 am
    My friend Alex Pearmain has given me the heads up on an initiative his employer, PR agency, Fishburn Hedges, is involved in along with Channel 4 News which involves using Twitter to engage the public during party conferences. From the announcement: “The Twitter fringe, or ‘Twinge’, is set to change the traditional fringe meeting format using Twitter, the microblogging network, to widen the audience so that people outside the meeting, from all over the world, can also participate in the discussion. “Panellists at the event, chaired by Channel 4 News anchor, Krishnan Guru-Murthy…

  • Should PR agencies stop pitching?

    Stephen
    22 Sep 2009 | 7:06 pm
    There’s a canny discussion taking place over on Mark Pinsent’s blog (no, not that one) about whether PR agencies should stop pitching to inhouse teams. Mark says, “Pitches should be banned. Agencies should get much better at presenting credentials and references and have the confidence to decline to pitch valuable creative ideas that in the main (and even if you win, for crying out loud!) you’re almost certain not to get paid for.” Check out the comments. Solid reasons for both sides of the argument. There’s even a Twitter poll (but you don’t need to…
 
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    Don't Eat the Shrimp - Josh Morgan's Take on PR, Social Media & Marketing

  • Social Media FAIL

    mdpr
    5 Nov 2009 | 10:40 am
    If you are promoting your expertise in social media a few things you might want to stay away from: #1) Spamming people #2) Not replacing the placeholder with an actual name Yes, you read that right. The email spam I received was addressed to “Firstname_Placeholder.” Tagged: fail, marketing fail, social media FAIL

  • Agency Lessons from Mad Men Episode 312, “The Grown Ups”

    mdpr
    3 Nov 2009 | 12:17 am
        Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others.  This week’s episode, “The Grown Ups,” was no exception. The big theme in agency issues this week was the theory that it’s better to be part of a good team than on no team at all. This played out in two different story lines, one between Paul Kinsey and Peggy Olson and the…

  • Creating original content

    mdpr
    29 Oct 2009 | 9:46 pm
    Creating content people want to watch. Everyone wants to do it, but it’s not easy. I mean look at Eddie Murphy’s last nine movies.  It’s not easy. AdAge just wrote about how big brands including MasterCard, Best Buy and Coldwell Banker are creating content direct for consumers, and not waiting for media to distribute it.One thing I noticed in the article. Not all of the companies are making content that I think is helpful.  Two of them are. Below are some of the examples: In the article the Best Buy representative says, “”For [Geek Squad], the move to create…

  • Just Do It

    mdpr
    29 Oct 2009 | 12:00 pm
    It doesn’t matter what it, but in this case it’s start doing your own social media for your business.  I had breakfast this morning with a former client and old friend. He has a staff, but just started a blog, focused on something he knows a bit about, high school coaches.  His reason for starting the blog? He wants to know how they really work before he asks his staff to dive in.  Good leadership and cool, simple idea for the blog. Check it out. Tagged: blogging, maxpreps coaches honor roll, social media

  • Great way for small business to engage with customers via Facebook

    mdpr
    28 Oct 2009 | 1:29 pm
    Several friends who run small businesses ask me how Facebook can help them. Below is a great example from a recent LA Times article. “That’s because more than 70,000 people have declared themselves fans of Sprinkles’ Facebook page, which has its own “vanity URL” at www.facebook.com /sprinkles. Each day on the website, Sprinkles announces a secret word, such as “ganache,” or “bunny,” or “tropical,” or “love,” and the first 25 or 50 people to show up at any of its five stores and whisper that word get a free…
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    Open The Dialogue

  • Social Fund Raising

    Laura Halsch
    5 Nov 2009 | 8:54 am
    The topic of fund raising came up in a meeting yesterday, and when I got home and was trolling through my Google reader, I came across  KickStarter, a Brooklyn based site that allows users to pitch in to fund creative projects – artwork, design, animation, music, and more.  Donors receive updates throughout the process and can track the project as it travels from concept to reality. I love that the concept of social networks and fundraising has the ability to translate beyond the bounds of charities and non-profits (which are obviously important), and help foster creativity and…

  • DialogueMedia Launches MWW Pulse

    Joe Becker
    28 Oct 2009 | 10:30 am
    Understanding the sentiment of key online communities and influencers on timely industry issues, new products, company news and legislation can be incredibly helpful to business prosperity.  The DialogueMedia team is pleased to announce the launch of MWW Pulse, a group of blogger panels who can offer diverse industry expertise on key issues. MWW Pulse is a social media destination for readers who want insights from top online influencers in important categories, including: Environmental and Sustainability, Health and Wellness, Consumer Technology and Personal Finance. Several times a year…

  • Celebrities and Twitter

    cmcnabb
    22 Oct 2009 | 2:21 pm
    I must confess that I have quite the affinity towards colorful pie charts, so when I came across Mashable’s post the other day with this beauty I was pretty excited. It has become very common to see celebrities using Twitter to connect with fans and promote their recent projects but did you ever really think about how they stack up against one another in terms of engagement, sentiment, and followers/following ratio? Brian Solis and PeopleBrowsr recently released the Twitter Celebrity Report for August 2009 where he analyzes the conversation and celebrity engagement during the month of…

  • LOTD: 10/21/09

    Nazim Uddin
    21 Oct 2009 | 2:36 pm
    Want to Promote a Real Time Event? Chris Brogan has some wise words for those in need of advice.  They include building a webpage or using Eventbrite for single events, use of other events announcement websites, and other social media platforms. Mobile Web is on the Verge of Greatness This will be a significant trend for the next year with an explosion of smartphones to be available across all carriers.  Wordpress, the popular blogging platform, released a mobile web optimized theme suggesting user generated content will be a significant player in the field. Success in Social Media for…

  • We’re Hiring!

    Laura Halsch
    20 Oct 2009 | 3:42 pm
    We’re excited to be hiring here in Dialogue Media.  As we take on new clients and our responsibilities grow, we are looking for several spots to fill – and fast. Some detail about the jobs are below.  To submit a resume, please reach out to us at jobs at mww.com, or you can reach me directly with questions. Across the board, we are looking for team members who are highly motivated, can work across multiple clients, are curious, enthusiastic and eager to apply their social media smarts to help us reach our client goals. Digital Strategist (SAE-AS Level):  We are looking for…
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    Borkowski Blogs

  • The X Factor PR Machine

    Mark Borkowski
    6 Nov 2009 | 5:24 am
    I’ve just been reading an intriguing post by that doyenne of the celebrity underbelly, Madame Arcati, querying the disappearance of an article by the Times’s Dan Sabbagh on Sir Philip Green’s involvement in trying to break the X Factor in America. Arcati, whose blog is the current darling of the blogoshphere and one of its best, sexiest reads, muses, with an amused raised eyebrow, on the possibility that the article – which threw light on Green’s angling for a $9 million raise for Cowell and the idea of broadcasting an American X Factor on Fox to tie Cowell to American Idol for the…

  • Further Looting of the Dead Celebs

    Mark Borkowski
    28 Oct 2009 | 8:59 am
    About a month ago, I wrote a blog on brand immortality and the way that people are exploiting dead celebrities to generate vast amounts of money in the wake of Michael Jackson’s death. Now, as the world gears up for This Is It, a film of Jackson rehearsals, CNN have come out with a report detailing what seems like the beginnings of a cult of dead celeb exploitation - there are even “death hags” who tour the sites of their favourite stars’ deathplaces, always on the lookout for morbid curiosities to buy. Last year’s top-earning dead celebrities, according to…

  • Undoing the X Factor

    Mark Borkowski
    27 Oct 2009 | 1:09 pm
    I received an interesting call yesterday, in the wake of the surprising X Factor showdown between Miss Frank and Danyl Johnson on Sunday, from a mysterious man with a social networking plan and a dream to undo Simon Cowell. He wanted to meet me to discuss his plans for guerilla tactics to destabilise the X Factor format, by pushing the Irish duo John and Edward – those twinned Frankenstein’s PR monsters who are basically John Sergeant’s better looking Irish cousins, phenomenon-wise (they may be able to dance, but they cannot sing) - into winning the show at the expense of actual…

  • The Deflation of Balloon Boy

    Mark Borkowski
    26 Oct 2009 | 8:44 am
    The more implausible elements of the ‘Balloon Boy’ story are deflating fast, but still people are hanging on in there, waiting to see what happens when the balloon crashes finally to earth. Deprived of the possibility of an injured or dead child to fulminate over, the press are waiting to see what happens to the child’s father and making scathing noises about his “appalling” hoax. Legal action looms on the horizon and the life of a man desperate for attention looks likely to deflate even more drastically than the balloon he claimed had carried off his son. But why is there all this…

  • Question Time: The Aftermath

    Mark Borkowski
    23 Oct 2009 | 5:50 am
    Bearing in mind my post from yesterday, I’m still a little unsure about how the appearance of Nick Griffin on Question Time last night will pan out in the long run. There was too much passion from the panellists, too much shouting down for my tastes. It all seemed too much of a witch-hunt. It doesn’t help that Nick Griffin, ever the opportunist, has plonked himself back at the top of today’s news agenda by claiming that the BBC organised a lynch mob and is demanding that he get one on one debates with Jack Straw, David Cameron and others as reparation. Whilst Griffin’s repulsive…
 
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    Deirdre Breakenridge

  • PRSA International Conference 2009, San Diego, CA

    Deirdre
    4 Nov 2009 | 5:23 pm
    It’s the week before the PRSA International Conference in San Diego, California and I’m thrilled to see that there’s excitement and discussion around this year’s conference. I’m hoping to generate more conversations with the short video that I’ve prepared.  Since I recorded the video a few new developments have surfaced.  For example, my panel session has expanded. Kami Huyse, APR and Principal of My PR Pro, now joins myself and Author and Chief Interrupter of crayon, Joseph Jaffe and Author and Founder of Ariel Publicity and CyberPR, Ariel Hyatt to participate in a dynamic…

  • PRIA National Conference 2009 in Brisbane, Australia

    Deirdre
    2 Nov 2009 | 10:18 am
    It was an honor to be an international keynote at the PRIA National Conference in Brisbane, Australia.  The program was held at the Sofitel Brisbane, a beautiful hotel in the heart of the city.  I was able to walk around the day before the conference to see the sights of the City and to check out the local shopping. The conference began on Monday, October 26th with an international keynote from Scott Goodstein (@sgcatalyst), former external online director, Obama for America.  Some interesting highlights from Scott’s presentation that he shared included: The campaign allowed the new…

  • Trust Agents – Book Review

    Deirdre
    27 Oct 2009 | 6:10 am
    Trust lies in the heart of a strong relationship. It can be very hard to achieve and once you have earned it, you would never want to do anything to break that bond.  The book, Trust Agents , by Chris Brogan (@ChrisBrogan) and Julien Smith (@julien) teaches you how to gain trust or influence on the web, which definitely has its challenges. In the past, I had to know people really well in order to trust them.  For me, it would take significant time, possibly years to build up trust in a relationship.  How is it possible that we can use the power of the web and social media to build this…

  • The #PRStudChat Challenge – The Community Grows

    Deirdre
    22 Oct 2009 | 9:59 am
    Dear friends…I’m going away to Australia and I won’t be posting on Monday, October 26th, like I usually do.  I’ll be participating in the PRIA National Conference and will have a new post up as soon as I return from my trip.  Hope you enjoy today’s post! Our October 21st #PRStudChat Challenge was a big hit!  The PR discussion between students, professors and PR pros with @missusp as our special guest (she was fantastic), attracted around 409 contributors and there were approximately 1,995 tweets (we were trending for a little while).  Our community is growing and the amount of…

  • The Importance of Q&A & Feedback

    Deirdre
    19 Oct 2009 | 6:07 am
    I just spent the last few days in Houston.  I presented at the “Social Media for Executives Event” via Skype about PR 2.0 and Community Building: How to Turn your Employees into Brand Champions.  I also presented to the participants of SchipulCon 09 on Putting the Public Back in Public Relations.  Although I love presenting, I think the best part of both events was the Q&A and feedback that I received.  I learned a great deal about myself, my presentation style and what an audience wants from a presenter. So, I’d like to share some thoughts with you. I’ll start with the Skype…
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    Blueprint Creative Group

  • Test

    Blueprint Creative Group
    15 Oct 2009 | 7:03 pm
    AccessAtlanta Rodney Ho

  • Michael Vick- Rebuilding a Tarnished Brand

    Blueprint Creative Group
    18 Aug 2009 | 11:20 am
    When Valuejet crashed in the Florida Everglades in 1996, their name was so tarnished that they formed a merger to become Airtran Airways, which has proven to be quite successful. When Washington Mutual became the largest bank failure in U.S. history in September 2008, they were later sold to JPMorgan Chase and thus, rebranded. Likewise, now that Michael Vick has been released from his 18-month prison sentenced and reinstated into the NFL to play for the Philadelphia Eagles, his previously touted million dollar brand must now be rebuilt if he ...

  • Brand Development Case Study

    Blueprint Creative Group
    5 Aug 2009 | 1:15 pm
    Central Atlanta Progress Brand Development Case Study Situation: Central Atlanta Progress is a non-profit organization dedicated to creating a vibrant economic climate for Downtown Atlanta. Due to stiff competition from neighboring communities, Central Atlanta Progress noticed a downward trend in patronage for downtown Atlanta restaurants, and therefore, created the Downtown Dining District (DDD) to re-position Downtown Atlanta’s restaurant industry. Challenge: How do we position and brand the Downtown Dining District so that it competes with the thriving retail and restaurant districts…

  • Non-profit Public Relations Case Study

    Blueprint Creative Group
    1 Aug 2009 | 11:57 am
    Lambi Fund of Haiti- Non-profit Public Relations Case Study Objective: To develop and implement a public relations and education and outreach campaign to promote Lambi Fund’s programs. Solution: We created a strategic communications campaign to promote the non-profit’s platform and U.S. based objectives. Developed a strategic public relations plan outlining core PR objectives and strategies. Increased organization’s online visibility to drive traffic and inquiries to organization’s website, which resulted in substantial increase in financial support during same time…

  • United Way of Broward Social Norms Case Study

    Blueprint Creative Group
    25 Jul 2009 | 11:21 am
    Situation: United Way of Broward noticed a dangerous trend in the rise in unintentional injuries and deaths among Broward County, FL youth ages 13-25, which was attributed to risky teenage driving behavior.  The challenge was to communicate the dangers of risky driving behavior and convince the targeted age group to change their negative behaviors for more positive ones.  However, the greater challenge was to communicate such message in such a way to where it has a youth appeal and does not lose them in its messaging. Solution: Blueprint Creative Group created a social ...
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    Inspiring Dialogue

  • Pop quiz: You LOVE the TV show Mad Men, go to its web site, what's missing?

    David Libby
    17 Oct 2009 | 10:27 pm
    You watch Mad Men on AMC every Sunday at 10PM. You love it! There's something Thirty Something about it, in a 60's kind of way. You want more. You go to the web site. There's a blog. Cocktail guide. Facebook...

  • Small businesses think too small when it comes to public relations and social media marketing

    David Libby
    11 Oct 2009 | 6:02 pm
    I've been running my public relations consultancy for over 8 years now and can tell you that when it comes to marketing, the small businesses we've worked with think too small. It's not that the small businesses don't think about what they can do with their small business, they don't know how to think about it - beyond what it's going to cost, and, in some cases, don't know where to start. Here's some tips on how to think about public relations and social media marketing for your small business.

  • Listen up PR peeps, make social media work for you, now!

    David Libby
    4 Oct 2009 | 10:50 am
    If you're a public relations professional like me, you're probably using Cision (aka MediaMap) or Vocus or EdCals.com, or one of the many other tools to make your life more effective for your clients. But, many of you are not...

  • How to cultivate your social media garden

    David Libby
    28 Sep 2009 | 9:58 pm
    Social media is organic because it's authentic, unpredictable, and natural. The 64 million dollar question? How do you make the unnatural, organic? Social media is organic because it is derived from living organisms. How do you direct it? How do...

  • Why informational needs, not conversation will drive social media

    David Libby
    21 Sep 2009 | 10:20 pm
    Do you want to show your boss, investors, partners, or clients that you ran a successful social media program? If so, show them the results. The results of how it grew their business, how it met the bottom line, and...
 
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    Honestly...

  • Twittersheep

    Cindy
    3 Nov 2009 | 1:26 pm
    Just learned about Twittersheep this morning.  This word cloud reflects the bios of the peeps that follow me. Pretty cool.   Posted via email from cindyronzoni’s posterous

  • TwitterSheep

    Cindy
    3 Nov 2009 | 1:20 pm
    Just learned about Twittersheep this morning.  Here's what my twitter followers focus on.   http://twittersheep.com/results.php?u=cindyronzoni Posted via email from cindyronzoni’s posterous

  • Ewoks Amok!

    Cindy
    30 Oct 2009 | 12:45 pm
    A PR Nightmare. Ewoks Amok! What do you when your live national news segment runs amok due to Ewoks!  Pretty much nothing.  You let them steal the show.  These characters were hilarious and so refreshing for live TV.  There's no way you (a producer) could have been prepared for this.  But I guarantee you more people are posting this than would have if they didn't act up. Watch and enjoy. http://www.msnbc.msn.com/id/21134540/vp/33549454#33549454 Posted via email from cindyronzoni’s posterous

  • Your Own Hype Could Poison You

    Cindy
    29 Oct 2009 | 10:16 am
    As a publicist whose primary job is to promote the efforts of others – Chris Brogan's words about how to be humble and sucessful just warm my soul.  I wish more people would adopt what he's preaching here.  Take a look and pass it along.   Posted via email from cindyronzoni’s posterous

  • A Real Life Obsession

    Cindy
    28 Oct 2009 | 2:20 pm
    For all of you who have a hobby that you take seriously…try and top this.   http://online.wsj.com/video/how-i-built-it-a-cosmetic-brand-finds-sweet-spot/B90F8021-7427-47DC-A35E-B2BB631FA8D0.html Posted via email from cindyronzoni’s posterous
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    Extanz LLC

  • Is Twitter herding sheep back home by creating ‘real time news-outlets’?

    Yann Ropars
    6 Nov 2009 | 3:32 pm
    I was half listening to the Gillmore Gang show with the Silicon Valley wiz this afternoon and heard many interesting things like the eID conference. I think David Gillmore generously said that “Facebook was opening up and Twitter was closing”… smiles on many faces, smile on my face.  If you look at Twitter traffic, it’s [...]

  • Should We Re-Think the Lead Generation Funnel?

    Yann Ropars
    23 Oct 2009 | 8:11 am
    What happens when someone becomes a fan of a facebook fan page? What happens when someone RT retweets something? What happens when you hold a conversation on Linkedin? This individual “vote to participate into a sales process” is seen by their ‘friends’. Did I shock you? It may not lead to a monetary transaction but [...]

  • Jeremiah Owyang VS Forrester Research or the reality of digital footprint divorces

    Yann Ropars
    21 Aug 2009 | 7:19 am
    Yesterday’s news about Jeremia Owyang leaving Forrester research is a very important day for social media and its use by businesses. I’ve been a fan of Jeremiah’s work for a long time now. He was best described as an “idea factory” by his boss and I totally agree with this. He’s made (and will continue) [...]

  • Will you just keep funding the marketing bridge to no-where?

    Yann Ropars
    28 Jul 2009 | 11:53 am
    Will you just keep funding the marketing bridge to no-where? (reviewed kb) A common objection that arises in dealing with marketing executives is the ’social media’ budget allocation. Social Media is still in the ‘mis-understood zone’ even though we’re making progress at light speed (thank you and not so thank you twitter). Euh, what? “we’re going [...]

  • Social Media Neophytes and Great Hopes

    Yann Ropars
    16 Jul 2009 | 10:44 am
    A few weeks ago, I had the pleasure of sitting on a panel organized by the local Entrepreneurs network about social media. The audience was clearly a majority of neophytes from local businesses, agencies and even government. I think it was an eye opener for me as to what people have on their mind. For [...]
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    twofourseven

  • BBC Democracy Live

    Julio Romo
    3 Nov 2009 | 6:22 am
    The BBC launched its much-anticipated ‘Democracy Live’ online service on Friday.Offering ‘live and video on demand video coverage of the UK’s national political institutions and the European Parliament’, the site brings politics to the public.Giving people insight into government and how our elected representatives and institutions work. It was two years ago when the corporation’s Director General Mark Thompson gave a speech at Westminster on trust, politics and broadcasting where he outlined his view on how the BBC could help make politics more relevant to every citizen in this…

  • Social Media And The Consumer

    Julio Romo
    28 Oct 2009 | 3:30 am
    “Be human, all this is still experimental” is how Media140 founder Ande Gregson summarised everybody’s expectations of Twitter and social media at the end of the Media140 Brands conference in London this week.And he is right. A lot has been said about social media and how it is the saviour of all things marketing and communications.Yet, it is the saviour of nothing, or at least the saviour of nothing yet. What social media is though is a great concept that helps brands come alive. It gives brands the humanity that so many have lacked. Robin Grant, managing Director of London agency We…

  • Media140 and brands

    Julio Romo
    24 Oct 2009 | 4:06 am
    Social media is about the now, about the networking and the conversations positive or negative that we have with people who share our work and interests.And for consumers that is power.Consumers can now complain and find people who share their grievances with specific companies, brands or products. Think about this, ‘positive news stories are repeated on average 3 times, while negative stories can be repeated up to 11 times’.On twitter and social media platforms though the figures for repeating negative experiences is far, far higher. Just imagine what would happen if somebody who’s on…

  • Writing on the wall?

    Julio Romo
    15 Sep 2009 | 1:16 am
    Remember when iTunes was released way back in January 2001?Really, do you remember?At it’s launch Steve Jobs was confident.He knew what he was giving us and how it might transform our music listening and buying habits.  At the unveiling at Macworld Expo Jobs said: “iTunes is miles ahead of every other jukebox application, and we hope its dramatically simpler user interface will bring even more people into the digital music revolution.”With that straight to the point statement the landscape for the music industry and other associated creative industries changed. These industries…

  • Changing and charging times for news

    Julio Romo
    3 Sep 2009 | 1:23 am
    No more news? The MacTaggart Lecture took place last week with News Corporation’s James Murdoch deciding at long last to take the stand at the MediaGuardian Edinburgh International TV Festival.Murdoch wasted no time in setting his stall out to get support as he painted a grim picture of the state of the UK’s media industry. Pointing the finger at the BBC, Murdoch described the corporation as a villain that had a “chilling” hold on the UK media landscape. Given that we are in a recession Auntie was always going to be an easy target for the man from Sky.Murdoch though did have an…
 
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    Solo PR Pro

  • Planning for the Future – 11.04.09 #solopr chat

    Kellye Crane
    5 Nov 2009 | 10:36 am
    Addressing issues/questions submitted by the community, the  #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is becoming a weekly ritual for a host of savvy Solo PR Pros on Twitter.  Anyone with a Twitter account is welcome to join us! This week’s discussion was packed with information and helpful tips– if you weren’t able to participate, be sure to check out the transcript here in PDF, or online. We addressed the following topics: Do solos need a business plan? And, if so, what are the essential elements? Do you have a budget for your business? From a PR perspective,…

  • Mentors for Each Other – 10.28.09 #solopr Chat

    Kellye Crane
    30 Oct 2009 | 9:22 am
    October 28, 2009, the date of this week’s #solopr Twitter chat, was a proud day for me. Why? Because I was unable to participate in the chat due to travel, and it proceeded full steam ahead without me. What a terrific testament to the community of Solo PR Pros that continues to grow and learn from one another! Thanks to the expert moderating abilities of accomplished PR consultant Cherisse F Rivera, this week’s #solopr Twitter chat included tons of tips on the following topics: How do you go about building your media lists within a solo’s budget? Do you have a mentor? If you do, how…

  • Transcript for the #solopr Chat – 10/21/09

    Kellye Crane
    22 Oct 2009 | 4:56 pm
    Starting this week, we’ll be posting the transcript from the weekly #solopr Twitter chat (Wednesdays, 1-2 p.m. Eastern) here on the blog. Why? Because each week the chats are chock-full of free advice, tips and interesting discussions on the future of PR, social media, and being a self-employed professional. Those who are unable to participate can surely learn from these discussions (I learn something new every week!). On 10/21/2009, the topics included: 1. What tends to be your primary PR function for clients? Media relations or something else? 2. What is most client hours per week…
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    Manage your Message

  • Coping with Ontario's new hands-free driving law

    Warren Weeks
    26 Oct 2009 | 8:17 am
    As of today, it's illegal to use a handheld device while driving in Ontario. To mark the occasion, I thought I would dig up an old post on the 'Jawbone' - what I consider to be the best bluetooth headset on the market. I've been using it for nearly a year and still love it. It really does eliminate background noise.You can read the Jawbone post here.

  • David Letterman gives a lesson in crisis management

    Warren Weeks
    6 Oct 2009 | 1:56 pm
    Even if you didn't watch the Late Show with David Letterman last Thursday night, you've likely seen the news coverage that followed it.   Letterman used 10 minutes of his show on October 1st to tell millions of people about an alleged extortion plot against him. If you're unfamiliar with the story, a CBS News employee was charged with trying to blackmail Letterman for $2 million in a plot that forced the late night host to acknowledge having intimate relationships with some of the women who have worked for him.   The 62-year-old Letterman has a reputation as an intensely private…

  • Globe and Mail's Salutin takes cheap shot at PR

    Warren Weeks
    4 Sep 2009 | 6:46 am
    In his column in the Globe and Mail this morning, Rick Salutin reveals a serious bias against the PR industry. What's that, you say? A reporter who's got an axe to grind against PR? Everyone (particularly a newspaper columnist, who's paid to fan the flames of controversy) is entitled to his/her opinion. On that note, here's mine. This column is an unwarranted cheap shot at the PR profession.Salutin uses the Michael Bryant affair as his platform (the recent case in which a former Ontario politician, in the car with his wife, was involved in an altercation with a bike courier which resulted in…

  • Michael Vick - When media training isn't enough

    Warren Weeks
    1 Sep 2009 | 9:08 pm
    If you're a football fan or a dog owner, you know who Michael Vick is. Once one of the most electrifying players in the NFL, Vick ended up in prison in November 2007 for his involvement in a dogfighting ring. Now, fresh out of prison, he is preparing to make his NFL comeback with the Philadelphia Eagles (with a two-year deal could earn him nearly $7 million).   Americans love their football. But not as much as they love their dogs. Because of the disgusting nature of Vick's crimes against defenseless animals, he would need to face the public and answer some tough questions before he'd be…

  • File under 'brutal news releases'

    Warren Weeks
    5 Aug 2009 | 9:35 am
    PR folks should get a kick out of this recent news release from the Joint Canadian Tanning Association. It was issued in response to recent media coverage about the alleged damaging health effects of tanning beds. I would specifically draw your attention to the quote at the end of the release - it borders on ridiculous. Here's the link...
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    PR In Your Pajamas

  • PR Case Study: Getting Over Stage Fright

    admin
    28 Oct 2009 | 12:14 am
    I was recently contacted by Janet Esposito, author of the new book Getting Over Stage Fright who said: “I wanted to share with you the great news of my first article for my book. It is a full page spread with a huge image of my book and my photo, along with a long text. It appeared in the feature section of the Litchfield County Times. Thanks so much Elena, for helping to inspire me to go after local media as a first step. I will continue to contact other newspapers and will look forward to more exposure!” I loved the title of her book as it is what many business owners go through…

  • How To Get Over The Comparison Trap

    admin
    6 Oct 2009 | 9:55 pm
    “How Does She Do It?” is a common question we wonder when success appears so effortless for others and we’re not getting the results we want. But, it’s when we look externally for validation and confirmation that our ideas have value that self-doubt can be triggered and we fall into the trap. So…I’d like to invite you to participate in the FREE How Does She Do It? Tele-series happening October 16th and 17th by registering here http://www.how09.com The simplest way to describe this series is this: It’s like Dove’s Campaign for Real Beauty but… for business. Dove…

  • Interview with Marybeth Bond on Author PR and Oprah

    admin
    10 Sep 2009 | 9:51 am
    It was so fun to chat with Marybeth Bond, the expert in women’s travel who has adventured her way through 70 countries! She is an award-winning author who has written 11 books including 50 Best Girlfriend Getaways in North America, and Gutsy Women. Marybeth is a nationally recognized travel expert and media personality, having been interviewed on over 150 TV stations, and 250 radio stations including CBS News, CNN, ABC, NBC, National Public Radio and National Geographic Weekend. With her book Gutsy Women, Marybeth was a featured guest on the Oprah Winfrey Show and she shares with us her…

  • Interview with Pam Slim and Getting PR for Authors

    admin
    31 Aug 2009 | 11:42 am
    I first met Pamela Slim online when she covered our “monthly socks by mail” company in her Top 10 Christmas gifts back in 2006.  We’ve since sold the company and I’ve continued to follow her fantastic blog, Escape From Cubicle Nation, which helps people in corporate jobs trying to make the leap to becoming an entrepreneur. Pam’s site is one of the top career and marketing blogs on the web, and she has now published a book of the same name.  I also love that Pam is certified as a master coach with “the best-known life coach in America,” Oprah Magazine columnist Martha Beck!

  • Getting PR for Coaches

    admin
    26 Aug 2009 | 11:14 am
    For my coaching community, listen to my interview with Emmy award winning TV reporter and news anchor Mark Joyella as he talks about his beat as the first Community Supported Journalist covering the field of professional coaching worldwide.  At the Coaching Commons, Mark writes and reports on coaching, creates multimedia content and engages participants across various media platforms and social networking sites. In our interview, Mark shares the types of articles he writes to address common concerns of coaches (such as how to build and grow your coaching business, debates on whether coaching…
 
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    TECHNOLOGY PR

  • 20 Oct 2009 | 8:59 am

    20 Oct 2009 | 8:59 am
    Solix Technologies Announces Oracle Validated Integration with PeopleSoft Enterprise 9.0 http://ow.ly/vsZfThe Technology PR Industry Portal

  • 13 Oct 2009 | 12:23 pm

    13 Oct 2009 | 12:23 pm
    RT Solix Technologies Announces Partnership w/ Q Software at Oracle OpenWorld 2009 http://ow.ly/udx2 #QSoftware #OracleOpenWorld #oow09The Technology PR Industry Portal

  • 12 Oct 2009 | 6:12 am

    12 Oct 2009 | 6:12 am
    Confirming press and analyst meetings this week @OracleOpenWorld - http://ow.ly/tVvoThe Technology PR Industry Portal

  • 5 Oct 2009 | 7:49 pm

    5 Oct 2009 | 7:49 pm
    Who knew there were so many great web-based photo editors? I happen to like Pixlr and Picnik among them - http://ow.ly/sS27The Technology PR Industry Portal

  • 2 Oct 2009 | 10:07 am

    2 Oct 2009 | 10:07 am
    Does anyone know if Nozbe can work with ReQall?The Technology PR Industry Portal
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    Paul Stallard's Technology PR Agency Blog

  • Will the media’s paid-for-model work?

    paulstallard
    6 Nov 2009 | 4:49 am
    I was interested to see NMA has announced that it will be joining Rupert Murdock, the FT and Emap by experimenting with paid-for models online. In a statement on its site it announced that online access to all magazine content apart from opinion will be paid for only: “Like all other publishers, we’re experimenting with paid-for [...]

  • Social media ROI

    paulstallard
    5 Nov 2009 | 3:51 pm
    While catching up on my reading after a month out of the loop playing happy families I came across a link on Brendan Cooper’s blog to a piece on Mashable about ROI with social media. An excellent read and Christina Warren the author has hit the nail on the head in my eyes. As she [...]

  • Meet the media – Michael Brook, editor of T3

    paulstallard
    3 Nov 2009 | 1:00 am
    After a short break, my meet the media series returns with a bang. This week my interview is with editor of T3 Magazine and lover of the Wimpy, Michael Brook. I was interested to see his point about bad PR. This is a great point and one a number of marketing managers should take note of. Just because [...]

  • Viral video – Editors hack Google Maps

    paulstallard
    2 Nov 2009 | 3:09 pm
    Having just bought the new album after falling in love with the song Papillon I was quite impressed with this viral where they hack Google Maps to co-incide with the album launch. Neat idea.

  • Thanks from the Stallard family

    paulstallard
    2 Nov 2009 | 2:49 pm
    Just a quick note to thank all of the people who sent cards, gifts, messages and emails of congratulation to Amanda and I. You will never know how much they were all appreciated. After a couple of weeks being cared for by the amasing staff at the special care unit for babies at Frimley Park [...]
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    Wired PR

  • Word of Mouth Marketing-Part 2: The Small Things

    beth
    30 Oct 2009 | 9:45 am
    Do you give people a reason to talk about your you or your organization? This is one of the most fundamental and critical components of any word of mouth marketing (WOMM) campaign. It is the shareable topic you provide people, and it can be as simple as a clever name for a menu item, good customer service, a small take-away item for customers or secret sale. Owner and Executive Chef at LGO Hospitality, Bob Lynn, who operates several restaurants throughout Arizona and California including La Grande Orange, Chelsea’s Kitchen, and Radio Milano, has focused on integrating this imperative WOMM…

  • Phoenix WordCamp to Bring Together Bloggers, Entrepreneurs and WordPress Experts

    beth
    29 Oct 2009 | 9:52 am
    Phoenix WordCamp, an informal conference geared around WordPress, the free online publishing platform many Web sites are built on today, will be held Friday, Nov. 13 from 8 a.m. to 5 p.m. at the Arizona Grand Resort located at 8000 S. Arizona Grand Pkwy. in Phoenix. Organized by Chuck Reynolds and GoDaddy, this marks the first year for WordCamp in Arizona, and it is particularly timely as more Arizona entrepreneurs turn to WordPress to build their brands and social media presence. Some of the speakers will include Matt Mullenweg, founding developer of WordPress and one of Business Week’s 25…

  • PodCampAZ Brings Social Media Gurus from Across the Country

    beth
    29 Oct 2009 | 9:47 am
    PodCampAZ, a relevant media “unconference” for podcasters, bloggers and those interested in new media, will be held Saturday and Sunday, Nov. 14 and 15 from 9 a.m. to 5 p.m. at the University of Advancing Technology located at 2625 W. Baseline Rd. in Tempe. Session at PodCampAZ 2008. Photo by Chris Lee Last year’s event brought approximately 750 attendees. Attendance is expected to reach more than 1,000 this year. A few of the PodCampAZ 2009 speakers include, Evo Terra, co-founder of Podiobooks.com and co-author of “Podcasting for Dummies”; Mignon Fogarty, author of “Grammar…

  • Word of Mouth Marketing – Part One

    beth
    23 Oct 2009 | 4:30 pm
    Word of mouth marketing (WOMM) has been regarded as an important piece of the marketing puzzle, and increasingly is proving an essential component to any communications or marketing strategy. But what exactly is it and how can organizations effectively implement it? Word of mouth is likely used more than even realized. It’s telling a friend or family member about a great movie, or neighbors about the amazing service at the market around the block. It can also be sending a friend an online coupon for a product you think they would like. Andy Sernovitz, author of Word of Mouth Marketing,…

  • The New Face of the Celebrity and CEO

    beth
    17 Oct 2009 | 2:22 pm
    How do you build mutually beneficial relationships in social media? Be real, transparent, genuine and engage in the discussion. Social media is about the two-way street of communication. This goes for high profile celebrities, busy CEOs and time-strapped business owners. With many avenues of social media going mainstream, many have jumped on board just to have a presence. They are there only to push their own information, compete in gaining tons of followers, and sell their product or service. Some use ghost bloggers and auto responders, completely missing the benefits and essence of social…
 
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    David Henderson

  • A New Low in TV News has Arrived

    DH
    6 Nov 2009 | 10:34 am
    CNN's Wolf Blitzer A new low point in integrity and quality of television news in the U.S. arrived yesterday. It was ushered in by CNN’s news reader, Wolf Blitzer. Blitzer, in announcing the name of the Ft. Hood shooter as  ”Nidal Malik Hasan,” remarked offhandedly that Hasan had “an Arab-sounding name.” Blitzer had no idea what he was talking about. He just assumed. He made it up. It was profiling, an identity slur by a major newscaster. The news media didn’t know of Hasan’s background at that time. What Blitzer seemed to do was conjure in the…

  • The Rise of Savvy Clients and Smart Boutiques

    DH
    5 Nov 2009 | 1:50 pm
    Clients today are, for the most part, far savvier and smarter about enlisting outside communications and public relations agency counsel than 10 or 15 years ago. The days of fat budgets and little agency supervision are on the wane. The emphasis is on greater accountability and results that mean something. It’s another indicator that in the digital era, the old model of global PR conglomerate is becoming obsolete, unjustified and unnecessary. A very real and recent warning sign was Omnicom’s 23 percent third quarter drop in earnings which no doubt will translate into layoffs. Fat…

  • A Mainstay of Traditional PR is Rubbish

    DH
    1 Nov 2009 | 9:07 am
    It’s Friday, and I’m clearing out my email spam folder. Most of the stuff caught are press releases. For years, I’ve used a spam filter called SpamSieve. It’s the same technology used by most news outfits, and it magically sniffs out and trashes nearly all press releases. No surprise that in today’s digital world, mass and blindly distributed releases are treated as rubbish. As I found in my research while writing my new book, Making News in the Digital Era, many if not most PR people today – especially at agencies – have no real or practical working…

  • Station Coffee: A Promotion for All

    DH
    30 Oct 2009 | 12:47 pm
    Let me share some thoughts about an original promotion for Starbucks or Caribou or any other group of coffee shops. I’m giving you this promotion because I like what the concept of coffee shops brings to our communities. More than that, I greatly respect the authentic and personal dedication of women and men across our country who are professional firefighters and EMS technicians, like a fine young man I know named Matt. So, this is not a promotion for coffee shops as much as a gesture of giving by all of us. I’d call it “Station Coffee.” And, it’s very simple:…

  • Huge PR Firm Has Bunch of Kids Digital PR Strategists

    DH
    28 Oct 2009 | 9:06 am
    As Hamilton Nolan writes for Gawker.com: Here is just the latest example of how a large PR agency can be a huge, huge, huge, hustle, staffed by hustlers, who will charge you too much money to do dumb, simple things, on the internet. Edelman! “Younger employees help senior executives unlock social media mystery,” declares a Chicago Tribune headline [via PRNewser]. What is this amazing mystery that has been unlocked? For Edelman—the world’s largest independent PR firm, and one that loves to market itself as a “digital” expert that will help you, the corporation,…
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    PR Meets Marketing

  • Marketing and Public Relations – Nothing but lies?

    csalomonlee
    11 Oct 2009 | 5:34 am
    Note:  This past year has been one of reflection regarding family, friends and career, especially in light of what happened earlier this year. This will be one of many posts regarding various topics that I’ve mulled over from time to time through the year. Thank you in advance for your support and comments as I explore these topics.   My husband likes to say that marketing and public relations is about who lies the best. When he tells me this, I am completely offended. Yet, I have to admit, there is a kernel, and probably a big one at that, of truth in his perception. Our job is to…

  • Five Simple Tips for Managing a LinkedIn Group

    csalomonlee
    7 Sep 2009 | 9:18 am
    One of the great things about LinkedIn is the ability to start a group around an organization or topic. I co-manage the Virtual Events Forumwhich addresses topics related to virtual events and environments. In managing this group and looking at successful examples as the Event Planning and Management group founded by Julius Solaris, whom I’ve met virtually and one day will meet in person, I have these five simple tips for managing your LinkedIn group: Set Up Email Templates: There is an option to set up automatic email responses to people seeking to join the group and when they are…

  • The Rehabilitation of Michael Vick’s Image

    csalomonlee
    16 Aug 2009 | 9:29 pm
    Every Sunday, my husband and I watch 60 Minutes. While most of the stories are reruns this summer, 60 Minutes aired the first public interview with Michael Vick who recently left prison on dog fighting and cruelty charges. Check out the video and article here. I’m a huge football fan and was surprised that the Philidelphia Eagles took a chance by signing Vick earlier this week. While watching the interview, I couldn’t stop thinking about the strategy that Vick and his team (lawyers, agency and brand/PR folks) are using to manage and rehabilitate his reputation. 60 Minutes…

  • Nissan Shifting into Gear with New EV Vehicle

    csalomonlee
    2 Aug 2009 | 2:24 pm
    On Saturday, I attended the San Francisco Electric Vehicle Association meeting where two representatives of Nissan gave a sneak peek before the 6:30 pm PT worldwide announcement of the Nissan Leaf. While the details of the electric vehicle (EV) was interesting, I was curious to better understand the motivations behind Nissan for this move.  CEO Mandate for Electric   According to the representatives, Nissan’s shift toward electric is part of the company’s larger mandate for zero emissions. Instead of following the trend of rolling out hybrid versions of its car brands,…

  • Cash for Clunkers, Ford, EV Vehicles and Scott Monty

    csalomonlee
    22 Jul 2009 | 12:59 am
    Not the truck we bought. We went used instead. Last year, my husband and I had started shopping for pick-up trucks. We had narrowed it down to a Ford Ranger of Toyota Tacoma. While we preferred the Tacoma, we decided not to buy at that time. That turned out to be a good decision based on what happened earlier this year. Fast forward 7 months. We felt comfortable enough with my new (now 4-month old) job to start looking again. Cash for Clunkers Program Part of this was spurred by the Cash for Clunkers program that was signed into law by the Obama office. In a nutshell, the goal of the program…
 
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    Tech Affect

  • Pimping Your LinkedIn Profile

    Sandra Fathi
    28 Oct 2009 | 6:00 am
    So, you already have a LinkedIn profile for you and your company. Are you making the most of it? LinkedIn is the number one site for business networking but many marketers aren’t paying attention to all of the features and functions. Although it may not be the sexy social media new kid on the block, it has rich capabilities and your target audience is using it on a regular basis.                 Individuals on LinkedIn: 1.       Add news feeds to your profile for a steady stream of fresh content 2.       Automatically update your blog on LinkedIn (there’s an app…

  • Post-Acquisition PR Temptations to Avoid

    Leslie Campisi
    27 Oct 2009 | 6:40 am
    Acquisitions can be a fun — and scary — time for communications pros. I remember during my days at 24/7 Media, at the height of the dot com boom, we acquired nine companies during my tenure. Nine! At the time, not all of the companies brought into the fold were also brought in to our existing marketing programs. But I can understand why, when Adobe acquired Omniture on September 15, Adobe would want to introduce itself to Omniture’s customers. I’m just not sure they went about it the right way. I’m not an Omniture customer. I follow their news because staying…

  • TIPS FROM THE TWITTER TRENCHES

    Yasmin Ben-Dror
    30 Sep 2009 | 9:50 am
    Practical advice and down-to-earth expectations on launching and running a Twitter campaign by Yasmin and Katie. For the past few months, my colleague, Katie Safrey, and I have been drowning deeply immersed in launching and running some exciting (and successful) social media programs for our clients. We have finally surfaced to take a breath, and thought we would share a few downright practical tips from the Twitter trenches. Note: These tips apply to both B2B and B2C Twitter programs. There is little difference, in our opinion. Why? It’s all about talking to the INDIVIDUAL! That individual…

  • Guest Blog: BDI B2B Social Communications Conference Wrap-Up

    admin
    18 Sep 2009 | 10:37 am
    Thanks to new Affect Strategies team member Danielle Modzelewski for sharing her insights! On Wednesday, I was lucky enough to attend the Business Development Institute’s B2B Social Communications conference. As an inexperienced conference-goer, I admit that I was a little wary of a full morning of presentations and discussions but was pleasantly surprised by the content and atmosphere at the conference. My excitement around this event has resulted in this blog post, and my new title as “one of BDI’s biggest fans” by my colleague Katie (@ksafrey on Twitter). The morning began with…

  • Best Tweets of the Week

    Yasmin Ben-Dror
    15 Aug 2009 | 2:17 am
    Here are the best tweets of this week from @sandrafathi, @lesliecampisi, @yasminbendror - Bad Tweet: When Good Companies Give Bad Tweets: http://bit.ly/17oXKG - 6 B2B Viral Campaigns that Delivered from Marketing Sherpa http://bit.ly/2CXsR1 - Do PR Agency CEOs Need To Be Twittering? http://tinyurl.com/pwff33 - Skills for the PR Professional in Today’s Job Market http://bit.ly/LcHbU - 8 in 10 execs say SM can enhance relations w/ customers & build brand rep. But 51% fear SM hurts productivity http://bit.ly/BZMTv - What Happens on Twitter… Stays on Twitter?http://bit.ly/L0u8b -…
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    Inkslinger

  • Now with my own domain ...

    17 Oct 2009 | 5:30 pm
    I'm setting up shop on www.stephanieskordas.com. Would you mind popping over there? You'll still find all my Inkslinger goodness.I'm still tweaking some things, but I invite you to come over, kick the tires, suggest things you'd like to see.I've got a big glass of sweet tea with your name on it...

  • 2 Sep 2009 | 8:52 pm

    2 Sep 2009 | 8:52 pm
    You know how LinkedIn shows you how many people have looked at your profile and how many times you turned up in search results on your home page? It's a stat I've looked at often in the last few months during my job search.Tonight, I checked it out, and it said 6 people had checked me out in the last 7 days. When I clicked on the link to check out the possibilities, I was pretty surprised by the top 5 results. Take a look:1. Greg Bowman, a co-founder of Linking Greensboro Live, whom I've met in real life at a huge networking event this summer. I'm looking forward to the next one. We're…

  • Talking to fill the silence

    12 Aug 2009 | 7:02 pm
    If you've ever been interviewed by a journalist, you may have experienced a tactic designed to keep you talking. You're answering, you're answering, you finish -- and silence. The other guy doesn't say anything, doesn't ask the next question, just looks at you expectantly. So you start answering again. And maybe putting your foot in your mouth.That's talking to fill the silence. Don't fall for it. It's one of the oldest tricks in the book.How I wish some folks caught in the media glare would get that: Jon and Kate Gosselin, SC Gov. Mark Sanford, maybe even Katherine Heigl. I'm talking about…

  • Guest Post at The BeanCast

    5 Aug 2009 | 5:38 am
    My dear little blog, I've neglected you shamefully. But today offer you this tidbit: a link to my guest post about social media on The BeanCast.More soon, I promise.Mwah,Steph

  • Silver Anvil and Silver Lining

    22 Jun 2009 | 12:04 pm
    I've learned a lot about being grateful this year.It's been a good news kind of year for me. (Well, with the major exception of having my PR agency position eliminated. That was very bad news.) I earned my APR designation from the Public Relations Society of America in January, won an award from my local PRSA chapter and started doing social media workshops for executives. In February, I gave a presentation about social media for nonprofits as part of the Council of PR Firm's effort to give back to communities across the country. You can see that slideshow on my LinkedIn profile.In March, my…
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    Everything PR

  • “The Fourth Kind” Puts Nome on the Map

    Liliana Dumitru-Steffens
    7 Nov 2009 | 5:13 am
    The 2005 Census Bureau estimated a city population of 3,590 for Nome, Alaska – a city virtually unknown for travelers around the world before the release of “The Forth Kind,” although it was once the most populous city in the state. The city numbered about 28,000 inhabitants in 1899, an expansion triggered by the Three Lucky Swedes’ discovery of gold in Anvil Creek in 1898. The Gold Rush was one of the most notable events in the life of the small Alaskan city, followed by a diphtheria epidemic in the winter of 1925, when a relay of dog sled teams was organized to…

  • S.I.R. Marketing Picked as Agency for New York Institute of Photography

    Genesis Davies
    6 Nov 2009 | 8:52 pm
    S.I.R. Marketing Communications, Inc. has just made the announcement that they will be taking the position as the PR agency of record for the New York Institute of Photography. The public relations company will be handling everything from media relations to marketing campaigns. “It’s especially humbling to work with New York Institute of Photography on the eve of their centennial celebration,” says Steven I. Rosenbaum, president of S.I.R. Marketing Communications, Inc. “For 100 years, NYIP has helped to set the standard for high quality photographic education.

  • Microsoft Is the Most Engaging Global Property, comScore Reports

    Liliana Dumitru-Steffens
    6 Nov 2009 | 11:56 am
    A study by comScore Inc. found that Microsoft’s sites captured nearly 15 percent of time spent online worldwide in September, followed by Google sites and Yahoo! sites. Facebook.com is the fourth most engaging destination, followed by China’s Tencent Inc on fifth. Facebook’s visitors spent 1.4 billion hours on the site in September, up 193 percent from the previous year. comScore reports in September 27 billion hours spent on the Internet globally by a record online population of 1.2 billion Internet users age 15 and older, with Microsoft sites leading the pack, and…

  • Why FREE Still Works

    Laura Spencer
    6 Nov 2009 | 10:06 am
    Free! This word has long been one of the key attention-getters for PR agencies and marketers. A quick Google search on the word “free” reveals that today one can get many things for free online — ranging from product samples, to eBooks, to trial subscriptions of services or publications, and much more. Giving away products or services has been a popular marketing strategy over the years, but the key question is does “free” still work as a marketing or PR strategy? The answer to that question is simple, or is it? I’d answer the question with both a…

  • SaleForce4Hire Hires PRStreet as Agency of Record

    Genesis Davies
    5 Nov 2009 | 10:10 pm
    PRStreet has been chosen as agency of record for SalesForce4Hire, a customs sales solutions provider. The public relations firm will be responsible for handling all marketing campaigns, as well as media relations and public relations. PRStreet has experience with a number of publicity campaigns. They have utilized events, broadcast networking and print campaignsin the past with previous clients. Now they will be bringing this experience to the table with their newest client. “We look forward to working with the SalesForce4Hire team to build greater regional awareness of the company’s…
 
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    The Marketing Journalist

  • Social Media Balancing Act: Sentiment vs. ROI

    cindy kim
    27 Oct 2009 | 1:05 pm
    George Beckenstein of Digital Media and Social Marketing Strategist recently wrote an interesting post on how business used to be conducted. He noted that anyone you did business with lived in your immediate community. There was no such thing as advertising, marketing channels and brands. You did business with people you knew. It was not an “information economy,” and nothing was mass produced. It was a Trust Economy. In a Trust Economy, your market is your community or network. Trust is mandatory, and influence is king. Recently, I was at a marketing event where I engaged in a heated…

  • A Practical Approach to Building Brand and SEO through LinkedIn

    cindy kim
    7 Oct 2009 | 8:15 pm
    LinkedIn has evolved into the largest online business networking platform – totaling 32 million users worldwide.  Prior to the social networking craze, LinkedIn was largely used to connect with past co-workers and trusted colleagues.  Now, however, LinkedIn has extended its capabilities to serve as a brand building platform for professionals looking to network, engage, and communicate with like-minded peers. The surge was accelerated during the recessionary period when laid off workers were looking to locate jobs and hopefully connect with others who could assist in the process.

  • PR Embargo: Dead or Alive? Or, Does it Matter?

    cindy kim
    1 Oct 2009 | 8:53 am
    In a recent post by Tech Crunchtitled, “The Last has Fallen: The Embargo is Dead,” the tech publication announced that it is killing one of the most sacrosanct of journalism practices — the honoring of PR embargoes. And it’s not just Tech Crunch; it’s other high-profile publications like the Wall Street Journal. This comes after several publications have broken with the tradition of honoring the embargo and have published news prior to the set date/time. According to Bay Newser, the reason why more publications are not upholding PR embargoes is PR agencies. As they face mounting…

  • Social Media Reshaping Journalism… How Will You Cope?

    cindy kim
    14 Sep 2009 | 9:56 pm
    According to a blog called Simple Zesty, there are 10 industries that will be revolutionized by social media – print media, politics, television, hospitality, sports, music, recruitment, advertising, PR, and shopping. With the availability of Web 2.0 tools such as YouTube, Twitter, etc. the power to create, publish and syndicate content no longer resides to only the news publication and journalists.  Today, we have the capability to custom create and communicate our own editorial content to influence the way the online community digests and disseminates information in real time. Prior to…

  • CEO Blog: Should CEOs Stick to Internal Blogging?

    cindy kim
    25 Aug 2009 | 2:31 pm
    Source Forgive me…for I have sinned…I haven’t blogged for quite some time but given my recent journey, I’m going to ask for forgiveness and hope that this blog post makes up for it.  In my last post, I covered the first part of the CEO blog: Good for the Executive Brand and Thought Leadership with Guy Kawasaki, where he outlined some interesting points around this topic and whether CEO generated blogs truly garnered value versus the time and effort a CEO has to dedicate to his/her blog.  When asked the question whether CEOs should have an external blog,…
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    Stalwart Communications: Pay-on-Performance

  • How to pitch reporters without being annoying

    Alyson Rybar
    A colleague and I recently had lunch with the Managing Editor of a well known publication here in San Diego and the topic of pushy PR folks came up. I wish I could say I was surprised to hear him say that he had been stalked by a PR rep, but the reality is, some people take it too far and won’t accept when a journalist isn’t interested in a story. While their persistence might be admired by their bosses, it’s certainly not appreciated by the other side. Being aware of these pet peeves by writers and editors, I don’t want to become a nuisance or possibly forever ignored by these…

  • Why HBO’s “Entourage” reminds me a lot of PR

    Alyson Rybar
    Last night while watching a few old seasons of HBO’s hit “Entourage,” something an actor said stuck me. While conversing with his talent agent, he said, “After you get me a job, then I’ll start trusting you!” While I’m in no way trying to compare the acting industry with PR, there is a relationship that takes place between actors and agents that’s very similar to the relationship between PR agents and their clients. Before a company signs with a PR agency, they must have some inkling of trust in the agency they’re about to throw some serious dollars at. But what happens when…

  • Proof that philanthropy is good for business

    David Oates
    We’ve always heard that giving back to the community is good for business. Well, here’s serious proof. Cali Bamboo has received no less than 10 local and national trade and business media coverage on their philanthropic actions as part of its affiliation for “1% for the Planet” organization. The hits were in key outlets that will not only bring new interest, but new customers. Take a look as just some of the coverage, and consider doing the same for your clients or organization. Floor Covering Weekly Cali Bamboo donates $20,000 to Surfrider Foundation Cali Bamboo has donated $20,000…

  • I'm a featured expert on PRSA's Measurement Resources

    David Oates
    I'm honored to have my article included as a primary resource for the national Public Relations Society of America's repository of references on measuring PR's value. It's truly humbling. Here's a link to the page as well as the highlighted excerpt: Oates, David B. Measuring the Value of Public Relations: Tying Efforts to Business Goals, PR Tactics and The Strategist Online, August 2006. Traditional metrics to determine the success of a public relations campaign are important, but only as initial data points to indicate where to further measure campaign initiatives against business…

  • Mark Weiner - Proving the Value of Public Relations Posted

    David Oates
    I'm beginning to sound like a broken record here, but can't help it. This article by Mark Weiner on PRSA's comPRehension blog is good, but again fails to account for not only the need for agencies to measure their performance, but align fees accordingly a la "Pay-on-Performance." Regardless, I think it's worth the read. Proving the Value of Public Relations Posted by mweiner in October 13th 2009 “Proving the value of public relations” continues to be one of the profession’s greatest and most wide-spread challenges because the definition of “value” is purely subjective: What holds…
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    OgilvyImpact: Employee Communications

  • 2 Nov 2009 | 3:32 pm

    Beth Haiken
    2 Nov 2009 | 3:32 pm
    I stumbled across a great list of “Morale Mantras” today. It’s from David Lee, who writes the Mindful Manager blog for Maine Business. If every leader kept this list posted by their phone, there would be a lot fewer unhappy employees in the world! Thanks David. Morale Mantras: “Everything matters.” “It’s the little things.” “Don’t expect employees to care if they don’t feel you care about them.” “Whenever there is conflict, change, or morale issue, seek first to understand.” “You don’t know what employees think until you ask.” “When in doubt,…

  • How good a manager are you, really?

    Beth Haiken
    29 Oct 2009 | 11:40 am
      OK, I’m a little late to the game, but I highly recommend Dan McCarthy’s leadership/management skills quiz, based on the book 100 Things You Need to Know: Best People Practices for Managers & HR. I’ve been managing people for almost as long as I’ve been managed and I (humble expression here) only got six out of 10 right. How’d you do?

  • Tips from Detroit’s Top Workplaces

    Beth Haiken
    19 Oct 2009 | 3:10 pm
    Almost 33,000 Detroit workers recently participated in a survey about what distinguishes southeast Michigan’s top workplaces. Pay? Benefits? How their manager treats them? No – instead, workers said the key factors were how engaged their employers are with their workers, the direction the employer is heading, and how decisions are carried out. We hear a lot about employee engagement, but this survey seems to suggest there’s a workplace version of Ralph Waldo Emerson’s quote, “The only way to have a friend is to be one.” For example, in general employees at small companies…

  • Oops I Did It Again

    Beth Haiken
    18 Sep 2009 | 2:17 pm
    In September 2001 I skipped a family Labor Day dinner because I had to work. It turned out to be one of the last we’d have with my father, who was diagnosed with cancer shortly thereafter and died the next January. I swore I would never again put work above real life. I did pretty well for a number of years, but a few weeks ago, I slipped. “I’m sorry,” I told my sister, “I can’t hang out and take my nieces back to school shopping – I have to work.” When evening came around and I looked back on how I’d spent my weekend, did I regret my choice? You bet. Why is…

  • Prepare now for “resume tsunami”

    Beth Haiken
    24 Aug 2009 | 3:40 pm
    Recessions are typically followed by recoveries, which engender a higher-than-normal rate of employees quitting and moving to new jobs – a phenomenon researchers at Deloitte have called a “resume tsunami.” With a variety of signs pointing, if somewhat tentatively, toward an economic recovery, it’s not too soon for companies to begin thinking about how they’ll keep their top performers. What caught my eye in a recent article on this topic was the phrase “social contract“: “The employee expects to be paid fairly, get merit raises, receive job training and…
 
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    CMA Today

  • CMA Today Wins Bronze for Best Topic-Based Blog

    admin
    21 Oct 2009 | 7:07 am
    Last night at the San Diego Press Club’s 36th Annual Journalism Awards, CMA Today picked up the bronze award for best topic-based blog.  In highly esteemed company, CMA Today was the only non-media-based blog to receive an award in this category.  The gold went to La Jolla Travel Information and the silver went to Street, Signon San Diego’s ”music, culture and under-appreciated finds in San Diego” blog.  The event, hosted by the San Diego Press Club, drew more than 370 revelers at the San Diego Hall of Champions in Balboa Park.  Attendees enjoyed tastings…

  • Simple SEO for the Non-Web Developer

    admin
    28 Sep 2009 | 2:17 pm
    Search Engine Optimization (SEO) is all-the-buzz now when discussing marketing your brand on the Web. Basically what it means is that your site has been built – or optimized – in a way that enables search engines to give it a high organic ranking. Don’t let the word organic make you think of food; it basically means a listing that pops up in the non-paid portion of the search engine query results.If you are unsure what that means, open up Google, type the word “hamburgers,” and hit enter.The results will likely produce an ad from Burger King up top in a shaded box that says…

  • Leash Your Fitness Harnesses CMA for Public Relations Campaign

    admin
    28 Sep 2009 | 1:23 pm
    Sep 25, 2009 – SAN DIEGO – As it expands its class offering into the greater San Diego area, Leash Your Fitness retains Consult My Agent, LLC. for public relations services. Leash Your Fitness is a boot camp exercise class for humans and their dogs that incorporates cardio, yoga, strength, balance, agility and dog training.  The local company formerly held classes only in the northern part of San Diego County, but as of September 2009 is expanding into the greater San Diego area, with classes offered five days a week. “People often feel guilty going to the gym and leaving their dog at…

  • Understanding SEO for Google

    admin
    12 Sep 2009 | 4:06 pm
    USA TODAY’s Jefferson Graham interviews Google engineer Matt Cutts on how to get your site to the top of Google with 5 basic, common sense SEO tips.

  • MarComm: A New Era

    admin
    9 Sep 2009 | 3:41 pm
    Looking back over the past decade, the way we market and communicate for business today looks completely different than it used to. Source: MyPRGenie.com Such significant changes have become apparent even more so in the past year due to economic conditions.  Major media outlets have shut down, broadcast entities are downsizing, syndication is coming to the forefront and everything is going … well, viral. Source: MyPRGenie.com I’ve said it before, and I’ll say it again:  if you’re still marketing your company the same way you did five years ago, you’re missing…
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    Tech PR Nibbles

  • Journalists Question The Role of Twitter

    Graham White
    21 Oct 2009 | 4:23 pm
    At the Australian launch of Windows7 today, Microsoft has invited Twitter followers to take part, with the event being streamed live through Ustream.tv . These followers have the chance to engage directly with senior Microsoft executives, and during the Q&A session, every fourth question will come directly from the Twitter feed. However, a number of journalists are not keen. First they would prefer questions only come from journalists at the event itself. Second, they’re worried the Twitter questions will be filtered and that only the easy ones will be answered.

  • Preference-based consumer marketing. Why do we ignore it?

    Lexy Klain
    20 Oct 2009 | 11:43 pm
    There is a vast amount of research that has been conducted recently regarding the consumers’ preferred method of receiving marketing communication. A recent study by Forrester Research, and commissioned by ExactTarget, highlights that the majority of consumers today still have a strong affinity towards email. The important take out: Consumers prefer email at a rate of three-to-one when compared with any other avenue for marketing communications such as social media, Instant Messaging, phone and SMS! Despite the abundance of research that all points towards email being the marketing…

  • What a Declining Business Media Means for PR

    Emily Peterson
    19 Oct 2009 | 10:02 am
    Last week, Strategy + Business published an article titled, “What a Declining Business Media Means to CEOs.” While this article was written for CEO’s, I think it’s important to understand what this means for PR professionals. The declining business media is not news to the PR industry, but as we come to terms with this change, we need to be smart on how we can help. Basically the article argues that as cost cutting narrows the field of business journalism, it has become more difficult to put out a corporate story. And for the journalists at the remaining business publications, they…

  • Tech has a home in DC

    Nicholas Ludlum
    7 Oct 2009 | 2:35 pm
    Last week I had the pleasure of representing Ogilvy PR at the Washington Business Journal’s event honoring the fifty fastest growing companies in the Washington, DC area. While horrified to discover a concoction named the ‘Ogiltini‘ that the organizers had thoughtfully dreamed up, I was truly amazed - and pleased - to discover that the ‘fast 50′ generated $14.15 billion in 2008 revenue and some of them had average annual growth rates in excess of 100%. (Data center company DuPont Fabros Technology, the fastest of the fast, grew a ridiculous 328.44%) As a…

  • What the World’s Best Companies List Can Teach Technology PR Pros

    Amy Messenger
    5 Oct 2009 | 4:31 pm
    The media and communications worlds may be in great turmoil and evolution respectively, but a few things remain the same. Media and PR pros both love lists. Lists bring order to things, allow analysts to analyze, and give a platform for brands to say, “see why you should love me”. This year’s World’s Best Companies list from BusinessWeek ventures to teach our technology PR discipline a little bit more. Here are a few lessons, some old some new, that jumped out at me. Packaging matters, and the name “Best” is a poor choice in this environment. While BusinessWeek and A.T. Kearney…
 
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    Newsvetter

  • The absurdity of embargoes

    Mike
    1 Nov 2009 | 9:58 pm
    This Halloween I was visited by a demon that has haunted me for decades. It was brought to mind by this Tweet from Tom Foremski, an old pro from the Financial Times: "Are there new rules for embargoes? I'm not sure if there are..." If there's one subject that will always elicit a frothing response from me, along with politics and sports, it's embargoes. Whether it's the kind that restricts news or bans Cuban cigars, I would rise from my deathbed to vilify either atrocity. Unfortunately, my expertise in international trade is limited to my eBay account, but I do know something about the media…

  • On salaries, don’t pass the buck

    Mike
    29 Oct 2009 | 8:25 pm
    Even in the days when prosperous newspaper companies seemed to print money along with the news--an increasingly distant memory--some recent revelations about top editorial salaries would have arched more than a few green-shaded brows. First there were reports that former Wall Street Journal managing editor Paul Steiger was pulling down a cool $570,000 at ProPublica last year, and now we see that the new editor in chief of the Texas Tribune is making $315,000. What's sure to stoke flames even more is that these two online publications are publicly funded entities. It's a little surprising that…

  • The dumbing down of media

    Mike and Andrew
    23 Oct 2009 | 1:15 pm
    Countless articles are written every day decrying the demise of journalism and all of democracy along with it, but many of them are little more than personal rants from recently unemployed journalists or romanticized writings that pine for a "Front Page" era that never really existed in our lifetime. One observation made in various venues lately does resonate, however, and it has important consequences for the PR profession as well as the media. It involves the decline of "specialty" beats. At one time it seemed a requirement for any ambitious newspaper to have a stable of reporters who…

  • How to safely inject humor into PR

    Andrew
    14 Oct 2009 | 11:33 am
    When I worked at a PR agency, it was serious business. By this I mean humor rarely seeped into the client’s work. This was not because the client couldn’t appreciate it. It just wasn’t done. You want to be funny, go work for an ad agency. This was unfortunate because I saw so many client campaigns that could have benefited from a dose of humor. But all too often the humorous idea from the “class clown” ended up on the cutting room floor. But that was then and this is now. In today’s information overload, nothing cuts through the noise quite like humor.

  • Friday funny: FTC vs. bloggers

    Andrew
    9 Oct 2009 | 12:57 pm
    Earlier this week, the FTC provided some additional guidelines on sponsored posts. The gist was this: If you fail to disclose your connection between advertisers and endorsers you could be looking at a fine of up to $11,000 per incident. But it seems those additional guidelines may have been misinterpreted, according to a report yesterday by PRNewser. Quoting Richard Cleland, assistant director of the FTC, PRNewser reports: “The root problem here is that reports that there is a monetary penalty for violating these guidelines is untrue. The FTC does not have the authority to impose a…
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    WaltCast

  • What makes a good tech PR person?

    admin
    14 Oct 2009 | 4:18 pm
    I just read a blog post by the Internet marketing software provider, HubSpot, that got me thinking. Titled, “What’s the Ideal Profile for a Modern PR Person?,” the post outlines some of the key capabilities and traits that today’s PR pros should have in light of our ever-evolving, social media-connected, digital communications world. Among the traits listed were some of the “traditional” ones, including having a significant number of strong, and appropriate, connections on key social media networks, such as Facebook and Twitter. In addition, the post emphasized the importance…

  • The intersection of tech PR and social media

    admin
    24 Sep 2009 | 11:23 am
    A recent product launch we managed for Pliant Technology underscored the increasingly interrelated link between traditional public relations and social media marketing. Last week, Pliant announced availability of its Lightning Enterprise Flash Drives (EFDs), a new class of solid state storage devices for data centers and other high-performance computing environments. The dramatic performance, reliability and energy efficiency gains Pliant’s EFDs offered over anything currently available made for a timely and powerful news story. After developing an arsenal of compelling performance,…

  • Managing a global tech PR product launch

    admin
    17 Sep 2009 | 12:22 pm
    Last week we managed the global tech PR and social media launch of an innovative new product for Adaptec, the Adaptec MaxIQ™ SSD Cache Performance Solution. Featuring a customized Intel®-powered SSD cache, it addresses the needs of I/O intensive data centers by creating high-performance hybrid arrays – storage arrays that use both solid state drives (SSDs) and hard disk drives (HDDs) – to deliver up to five times the I/O performance of HDD-only arrays, and up to 50 percent savings in costs. We worked closely with Adaptec’s executive and marketing team in developing a compelling…

  • Social media and retirement (or, what’s new is old again)

    admin
    3 Sep 2009 | 2:44 pm
    It’s hardly a surprise that the current generation of retirees is the least plugged in of any age group in the US. According to the Pew Internet & American Life Project, only 19 percent of Americans age 65 and older have broadband Internet connections at home. It’s fair to say that the effect of social media on current retirees is less than significant. But stay tuned: baby boomers and those nipping at their heels, so called “third agers” – early 40s to mid 60s – are about to change this picture entirely. According to a study by ThirdAge, this high-income, highly educated…

  • Social media schizophrenia

    admin
    1 Sep 2009 | 10:21 am
    Somewhat contradictory weekend reading for tech PR folks in last Sunday’s New York Times. In Sunday Business, Phyllis Korkki’s “The Count” column entitled, “Online Outlets for Creating and Socializing,” highlighted the findings of a Forrester Research report on the explosion of social media, concluding that, “…social media are a phenomenon that is now nearly impossible to ignore.” Pretty much in line with what we’ve been saying here at WaltCast. But then I read Virginia Heffernan’s “The Medium” column in the New York Times Magazine entitled, “Facebook Exodus; why…
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    PRtini

  • Double Shot: Awesome People

    Heather Whaling
    6 Nov 2009 | 5:14 am
    This is the fourth installment of a new feature here on prTini — the Double Shot. Each Friday, I’ll share links to two resources, two useful blog posts or introduce you to two people. What better way to end the week (or kick-off the weekend) than with a Double Shot from prTini? Here we go … This week, I announced Geben Gives, and since then have been overwhelmed by the support of my social media friends. That got me thinking about all the amazing people I’ve been fortunate enough to meet online. Two examples: Lara Kretler, AVP/social media lead at Fahlgren Mortine Public…

  • Introducing “Geben Gives”

    Heather Whaling
    3 Nov 2009 | 7:03 pm
    If you’re a regular reader of this blog, you know that I’m in the process of going out on my own — launching Geben Communication. The word “geben” means “to give” in German. I chose it to reflect my commitment to nonprofits and giving back. Geben officially becomes my full-time gig on December 1, and I can’t think of a better way to launch my business than by announcing the winner of what I’m calling “Geben Gives.” Here’s how it works: Tweet the following: I nominate [insert nonprofit here and be as clear as possible. If…

  • High Standards

    Heather Whaling
    2 Nov 2009 | 7:32 pm
    Do you ever think about the difference between high standards and high maintenance? Early in my professional career, I learned an important lesson. We worked with a client to create a glossy insert for the daily newspaper. Tons of time went into the piece; yet, somehow all the proofers overlooked a misspelled word prominently displayed on the cover. Oops! Thankfully, it wasn’t my client, but that taught me the importance of quality control. Fast-forward a few years. The agency I work for has a reputation for high standards. When I first started working here, it boggled my mind that…

  • Double Shot: Tools

    Heather Whaling
    30 Oct 2009 | 5:19 am
    This is the third installment of a new feature here on prTini — the Double Shot. Each Friday, I’ll share links to two resources, two useful blog posts or introduce you to two people. What better way to end the week (or kick-off the weekend) than with a Double Shot from prTini? Here we go … Who doesn’t love discovering new tools that help us be more efficient or try a different approach? I came across two such services that I wanted to pass along. Now, keep in mind, I haven’t actually tested either of these tools yet. But, I do think they look promising and will be testing…

  • Too Personal, Too Fast

    Heather Whaling
    28 Oct 2009 | 5:33 am
    I love having the opportunity to interact with smart, talented people on Twitter, Facebook, blogs, etc. We’re making connections with real-life people. But, I have to wonder: Are we about to see a flurry of situations where organizations get too personal, too fast? Social Media = Cocktail Party I recently spoke to a group of nonprofit executives and shared a quick story comparing Twitter to a cocktail party. If you haven’t heard the analogy, the short version is something like this: You wouldn’t walk into a networking function and start talking non-stop about how great your…
 
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    thebluedoor pr

  • Digital PR: Google 4 grown ups

    20 Oct 2009 | 2:53 am
    Google is the daddy - that was the message from the seminar I recently attended. Not that I had any doubts on that subject, with Google funneling the majority of search queries as well as developing extended services like Google Wave and Google Docs, no-one is currently in a position to challenge their status.Being interested in web optimisation and ever keen to keep up on the latest methods that Google is using to crawl, index and serve up search results, I was looking forward to the seminar hosted by Thoughtbubble and delivered by Tim Ireland. And I wasn't disappointed. Tim is an excellent…

  • Surrey strides out for charity

    18 Oct 2009 | 11:26 am
    It was fantastic to take part in the Farnham Stride on Sunday - a 10Km sponsored walk around the beautiful Surrey countryside, taking in the Frensham Ponds area. This local event was just one of the many activities being run in aid of Cancer Research.It was a great turn out with people of all ages from around the Surrey area taking part. There was real camaraderie amongst the participants and the ladies from the fitness centre, Curves really showed their team spirit by wearing brightly coloured pink wigs and setting the pace for the entire group.Events like these are an amazing way for groups…

  • PR sector and recession: in or out?

    14 Oct 2009 | 9:06 am
    Last week I, along with many of the other managing directors of the PRCA's PR agency members, attended the PRCA/CorpComms conference optimistically titled 'Emerging from a recession'.However optimism was certainly not high on the agenda. Sir Martin Sorrell, CEO of WPP, delivered the key note speech which firmly stated that any hope of an upturn was not being translated into fees or orders.However he did highlight three trends for 2010:Geographical focus: although the PR/communications sector is stagnant in Western Europe, there is a 'gold rush' in Asia.Online is key to any PR offering and…

  • SEO Chinwag London event: a PR's round-up

    14 Oct 2009 | 6:59 am
    There were some interesting insights at Chinwag's Search Engine Optimisation (SEO) event 'Search is dead, long live search'.Chinwag had once again assembled a brilliant panel, all who contributed their expertise and opinions, including: Alan Patrick, Nick Garner and Teddie Cowell. It was chaired by Jon Myers.As well as covering and debating current ground, the panel were asked to look into the future, and the following points were highlighted:Discount Bing at your peril: definitely one to watch and is growing share quite dramatically at the moment,the future of search is about conversations…

  • Social Media Boosts Business in Surrey

    6 Oct 2009 | 1:42 am
    It’s hard to believe that we’re already in October, but I guess that’s a sign of what a busy year this has been at thebluedoor as the time has just flown by. With our specialism in digital PR and integrating online into more traditional communications strategies, we’ve had a lot to talk about this year as increasingly companies are seeing the opportunities that Web 2.0 has to offer their business. So we’re really excited about being able to share our research and practical knowledge at the Woking Means Business exhibition this Thursday (October 8). Aimed at growing companies in the…
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    Sword and the Script

  • PR: getting slammed for taking a stand

    31 Oct 2009 | 8:53 am
    PC Magazine takes Novell to task over it's blog post on LA's decision to replace Novell's GroupWise e-mail product with Google Apps. It's good example of how new media has changed the landscape of... Daily PR reads bookmarked at delicious.

  • One example of creative PR...that's flopping

    29 Oct 2009 | 8:00 pm
    Creative PR ideas are hard to come by. Harder still if they actually make business sense. The Potomac Tech Wire, reported on October 28, 2009: Sterling, Va. -- SkyBitz, the Sterling-based maker... Daily PR reads bookmarked at delicious.

  • PR lesson: a picture's worth a thousand words

    20 Oct 2009 | 8:54 pm
    The White House's communications staff has taken a beating over its ill advised move to attack Fox News. While it probably wasn't smart, I've heard some commentators say it's a brilliant strategy:... Daily PR reads bookmarked at delicious.

  • PR's worth a read section - October 15, 2009

    15 Oct 2009 | 6:46 pm
    Here's a look at some good reads around the Web for PR pros: Putting the smack down in crisis communications. @philipshaw passed this one along on Twitter -- a case study (of sorts) about how Ryanair... Daily PR reads bookmarked at delicious.

  • It's 12:30 a.m.-- are the cool kids listening?

    14 Oct 2009 | 10:14 pm
    Once upon a time, we all wondered how Twitter might make money. My, oh my, how the seconds changed things. The new question is: why isn't Twitter making money...a ton of it? It's 12:30 a.m. on a... Daily PR reads bookmarked at delicious.
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    Next Communications

  • Tarrant County College lets blog double as a public forum

    Richie Escovedo
    6 Nov 2009 | 9:51 am
    Yesterday, the Tarrant County College (TCC) Office of Public Relations & Marketing shared a blog post requesting public feedback on a new chancellor. The post* read in part: The TCC Board of Trustees has begun the search process for a new chancellor, the chief executive officer of the College. Later this month, board members will conduct a workshop to draw up and approve a job description, and they would very much like your input. What qualifications, experience, characteristics, and attributes do you think the next TCC chancellor should have? Please give us your comments, and/or…

  • Starting clean for #Movember

    Richie Escovedo
    1 Nov 2009 | 9:49 pm
    The fact that I am not a hairy man makes me (and my wife) happy. My inability to grow facial hair into a full beard or goatee leaves me to wonder where my genes came from since there are beard and moustache-wearing guys among my male relatives. It usually doesn't bug me too much accept during the month of Movember because I know my mo won't be as robust as most of the others. But then, that's not the point. Movember Movember is a moustache growing charity event held during the month of November every year that raises funds and awareness for men's health - specifically prostate and testicular…

  • Happy Halloween

    Richie Escovedo
    31 Oct 2009 | 6:00 am
    Taking a slight detour from my typical posts for something on arguably my favorite holiday. I really dig how this educator has a little fun, a good personality, an engaged audience, and uses a bit of a performance mentality and techniques all while being a math teacher.The observational geometry quiz at 2:24 is pretty cool too. (The audio in the clip is a little low, so you may want to turn up your volume a bit.)Happy Halloween.

  • Keep conversations going by not showing-up empty handed

    Richie Escovedo
    29 Oct 2009 | 11:16 am
    A couple of weeks ago while preparing for a speaking engagement, a few thoughts crossed my mind to share about social media integration. I was preparing to participate on a panel entitled Creating Sustainable Conversations Online during the Dallas PRSA's Communications Summit. (Fellow panelists included Christi Day and Chad Sour and was moderated by Lauren Benson.) Thankfully, we were provided with a few lead-in questions prior to coming to the panel to get the conversation going and topics flowing. Three questions stood out for me as being particularly useful to ask yourself when thinking…

  • Facebook Fan Page Rules for a School District

    Richie Escovedo
    21 Oct 2009 | 8:37 pm
    For those of you looking for an example of a school district's Facebook policies, guidelines, rules, etc., I submit for your consideration the 'Mansfield ISD Facebook Fan Page Rules of Engagement.' These rules were posted earlier today on the District's Facebook Fan Page as a 'Note' to help set the rules and community expectations for the fan page usage. (It probably would have been better to have these posted before we acquired over 600 fans, but better late than never.) ------------------------------------ The Mansfield ISD Facebook Fan Page is provided for the district community by the…
 
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    WaltCast

  • What makes a good tech PR person?

    admin
    14 Oct 2009 | 4:18 pm
    I just read a blog post by the Internet marketing software provider, HubSpot, that got me thinking. Titled, “What’s the Ideal Profile for a Modern PR Person?,” the post outlines some of the key capabilities and traits that today’s PR pros should have in light of our ever-evolving, social media-connected, digital communications world. Among the traits listed were some of the “traditional” ones, including having a significant number of strong, and appropriate, connections on key social media networks, such as Facebook and Twitter. In addition, the post emphasized the importance…

  • The intersection of tech PR and social media

    admin
    24 Sep 2009 | 11:23 am
    A recent product launch we managed for Pliant Technology underscored the increasingly interrelated link between traditional public relations and social media marketing. Last week, Pliant announced availability of its Lightning Enterprise Flash Drives (EFDs), a new class of solid state storage devices for data centers and other high-performance computing environments. The dramatic performance, reliability and energy efficiency gains Pliant’s EFDs offered over anything currently available made for a timely and powerful news story. After developing an arsenal of compelling performance,…

  • Managing a global tech PR product launch

    admin
    17 Sep 2009 | 12:22 pm
    Last week we managed the global tech PR and social media launch of an innovative new product for Adaptec, the Adaptec MaxIQ™ SSD Cache Performance Solution. Featuring a customized Intel®-powered SSD cache, it addresses the needs of I/O intensive data centers by creating high-performance hybrid arrays – storage arrays that use both solid state drives (SSDs) and hard disk drives (HDDs) – to deliver up to five times the I/O performance of HDD-only arrays, and up to 50 percent savings in costs. We worked closely with Adaptec’s executive and marketing team in developing a compelling…

  • Social media and retirement (or, what’s new is old again)

    admin
    3 Sep 2009 | 2:44 pm
    It’s hardly a surprise that the current generation of retirees is the least plugged in of any age group in the US. According to the Pew Internet & American Life Project, only 19 percent of Americans age 65 and older have broadband Internet connections at home. It’s fair to say that the effect of social media on current retirees is less than significant. But stay tuned: baby boomers and those nipping at their heels, so called “third agers” – early 40s to mid 60s – are about to change this picture entirely. According to a study by ThirdAge, this high-income, highly educated…

  • Social media schizophrenia

    admin
    1 Sep 2009 | 10:21 am
    Somewhat contradictory weekend reading for tech PR folks in last Sunday’s New York Times. In Sunday Business, Phyllis Korkki’s “The Count” column entitled, “Online Outlets for Creating and Socializing,” highlighted the findings of a Forrester Research report on the explosion of social media, concluding that, “…social media are a phenomenon that is now nearly impossible to ignore.” Pretty much in line with what we’ve been saying here at WaltCast. But then I read Virginia Heffernan’s “The Medium” column in the New York Times Magazine entitled, “Facebook Exodus; why…
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    imPRessions

  • Mickey Mouse Takes Off The Gloves

    Dorothy Crenshaw
    5 Nov 2009 | 8:07 pm
    I guess it had to happen. Still, I wasn’t prepared. Just in time for his birthday (November 18, 1928) Mickey Mouse, the classic Disney character, is going in for a makeover. And it’s not just a few cosmetic tweaks this time. Disney’s decided that, to remain relevant, the iconic mouse needs a new personality. Out with the cheerful, happy, mouse. The new Mickey will be darker and edgier. Disney calls him “cantankerous and cunning.” Most eye-opening is the venue where the updated Mickey will make his debut. “Epic Mickey” will be featured next year in…

  • Fake AP Stylebook Is More Than A PR Success

    Dorothy Crenshaw
    3 Nov 2009 | 6:44 am
    For months, I’ve been looking for a real Twitter success story, but without much success of my own. The most exciting social media marketing campaigns tend to be Facebook-driven, or across multiple platforms, as they should be. Now, I know there’ve been some impressive direct-sales outcomes on Twitter. The most notable is @DellOutlet, which has apparently sold more than $2 million in refurbished laptops and other products. But, where are the campaigns that have such irresistible PR appeal that they explode into online buzz, meaningful media coverage and, a strong…

  • Facebook’s PR Dilemma: “I Can Friend Dead People”

    Dorothy Crenshaw
    29 Oct 2009 | 9:40 am
    So close to Halloween, how can I resist blogging about the latest complaint by Facebook users? I noticed it, um, in passing, earlier this week. A ”reconnect” feature is part of the site’s new home page, but Facebook’s being haunted by the persistence of its algorithm. It automatically generates notices urging users to reconnect with dormant contacts. Inevitably, those include someone who’s deceased. As one user who was invited to reconnect with a friend who had died earlier in the year explained, “I hadn’t un-friended him, because that would be…

  • Ready or Not, Here Comes SideWiki

    Dorothy Crenshaw
    26 Oct 2009 | 6:26 pm
    Lately I’ve been involved in discussions about companies who don’t want their brands to engage with consumers online. Most PR practitioners agree that there can be legitimate reasons for a business to avoid social media – be they regulatory issues, a narrow or niche positioning, or lack of preparedness. It’s a brand’s choice, after all. Until now, that is. If Google’s new Sidewiki toobar application takes off, brands and businesses might be facing a hypersocial Web, whether they’re ready or not. Sidewiki’s only been out a month, but already…

  • White House vs. Fox News: Who’s Winning the PR War?

    Dorothy Crenshaw
    23 Oct 2009 | 2:13 pm
    As the adage goes, you should never pick a fight with someone who buys ink by the barrel. So, what’s behind the White House’s PR offensive against Fox News? When Obama communications director Anita Dunn first referred to Fox as not a news organization, but, rather as an arm of the Republican party, I was surprised. It seemed to run counter to conventional communications strategy, if not good sense. First, it provided several days’ worth of distraction from actual policy discussion. It also served to put a spotlight on Fox, which wasted no time in casting itself as…
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    PR junkie

  • Obama’s first job: Newsletter editor

    5 Nov 2009 | 5:40 pm
    Ask a man on the street what President Obama’s first job was and you’ll probably get this answer: community organizer. That’s wrong. When Obama graduated from Columbia University in New York, he took a job with Business International Corporation (BIC), a publishing and consulting company that helped American companies working abroad. A recent GQ article about Obama said the president held that job for two years before moving to Chicago to become a community organizer. “At 22, Obama graduates college and enters the real world,” Robert Draper wrote for GQ. “The first job he lands,…

  • A rap song about Alexander Hamilton

    5 Nov 2009 | 12:42 pm
    I saw this on (the great) James Fallows’ blog for Atlantic magazine. It’s a four-minute rap song about Alexander Hamilton, from the perspective of Aaron Burr, the man who shot Hamilton. It is performed by Lin-Manuel Miranda at the White House Evening of Poetry, Music and Spoken Word” last May. PS--Republican or Democrat, you should bookmark James Fallows' blog. He's a contributor for The Altantic, and a former Carter speechwriter.

  • Bush, Clinton appearance nixed due to overeager promoter

    5 Nov 2009 | 11:45 am
    On Wednesday, Ragan Executive Editor Rob Reinalda tweeted: “Offering without comment: Bill Clinton to debate George. W. Bush.” That’s right, U.S. Presidents 42 and 43 were reportedly going to square off in a “debate.” Problem is it wasn’t a debate; it was a moderated discussion. Due to this flap, the former presidents have canceled the event, blaming an “overeager promoter” according to Chicago Sun-Times columnist Michael Sneed. "It was supposed to be a moderated, serious discussion between the two former presidents," Clinton spokesman Matt McKenna told Sneed. The New York…

  • TechCrunch bans Waggener Edstrom

    4 Nov 2009 | 5:42 pm
    Michael Arrington, the founder of the popular tech blog TechCrunch, has written his fair share of scathing posts about PR people. Among his many beefs with public relations is the embargo. He won’t accept them—unless they're from Microsoft or Google, although it seems Microsoft is now on the outs. On Tuesday, Arrington published a series of tweets about Microsoft’s PR firm, Waggener Edstrom. Arrington started with this tweet: “Embargo break alert. Waggener Edstrom faceplants with new MSN launch. One more and they're banned forever.” That was followed quickly by this tweet: “Screw…

  • Political reporters miss the biggest story from Tuesday night

    4 Nov 2009 | 11:27 am
    This post is mostly about politics, and the media's failure to adequately cover Tuesday's elections. For those who reach the end of the post and want to write this comment, "Where's the PR angle, jerk," please recall this disclaimer. UPDATE: Well, The Washington Post and The New York Times must read PR Junkie, because both newspapers carried stories about the Republican Party's ideological divide threatening to undermine its "renaissance." Last month, Timothy Noah wrote a piece for Slate.com that referred to political reporters as “momentum junkies.” They are “forever plotting out…
 
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    Nettie Hartsock

  • Don’t Put All Your Social Media Eggs in One Basket

    Nettie Hartsock
    5 Nov 2009 | 3:27 pm
    As a former (decade long) technology journalist I think it’s very important for people to understand that it is important to not put all your social media eggs in one basket. Always be aware that social media tools are ever-evolving. This is one of the reasons I don’t ever like being called a “social media expert.” No one can really be a social media expert, because even if you live this stuff 24/7 (which sometimes it feels like I do) you’ll still not be ahead of the developers of these tools and the new options or frameworks they are building with them. While…

  • Sherman Alexie on BigThink.com – ebooks and more

    Nettie Hartsock
    4 Nov 2009 | 2:26 pm
    Go to Bigthink.com and see Sherman Alexie’s take on ebooks, publishing and more. Really must see if you’re an author or in publishing.

  • Be an idea-marathoner…

    Nettie Hartsock
    3 Nov 2009 | 7:54 pm
    “We run, not because we think it is doing us good, but because we enjoy it and cannot help ourselves…The more restricted our society and work become, the more necessary it will be to find some outlet for this craving for freedom. No one can say, ‘You must not run faster than this, or jump higher than that.’ The human spirit is indomitable.” -Sir Roger Bannister, first runner to run a sub-4 minute mile Here are 7 questions to ask yourself about how you are running your blog marathon and how well you are utilizing this long blog-race to get your message out. Answer…

  • Book Awards Matter

    Nettie Hartsock
    3 Nov 2009 | 1:44 pm
    Often when I work with authors, one of the first things I will ask them is how many awards they’ve submitted their book to. It’s always surprising how many people have not done one thing in terms of trying to garner an award or two. What’s most surprising is that this is definitely a no-brainer! For the small amount of investment it takes for an author or a publisher to enter contests like the IPPY, Benjamin Franklin, The Ethan Awards, USABooknews.com or the Axiom Awards, it’s well worth doing so in the long run. Even if your book garners only a finalist mention, that helps it stand…

  • 5 Reasons to Read “Making News in the Digital Era”

    Nettie Hartsock
    3 Nov 2009 | 11:51 am
    Just finished reading David Henderson’s “Making News in the Digital Era” and I wanted to post the five reasons to read his book! Five Reasons to Read: Making News in the Digital Era 1. Chapter Seven: Twitter Dispatches in 140 Characters 2. Chapter Twenty-Five: Be Clever and Be Bold – love this chapter! 3. Chapter Twenty-Three: The Price of a Forgettable Slogan 4. Chapter Twenty-Two: Mission Statements Are Useless – this is a key chapter filled with ton of good insight. 5. Chapter Sixteen: A Good Story Has Great Legs – quote “A great story has legs…
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    PRBreakfastClub

  • Seeing Opportunities in the Face of Fear

    Keith Trivitt
    5 Nov 2009 | 9:03 pm
    I want to take a moment to step aside from some of my previous discussions about the technology behind what is guiding us into a new era of communications and my ruminations on why I can’t stand the term “blogger relations” to discuss something far more personal to me: fear. Specifically, how my fears shape and alter my personal and professional goals and convictions. I might as well get this out of the way now: Not performing up to the abilities I know I have—both personally and professionally—is a fear I have each and every day. And I think I’m pretty bad at hiding it. See,…

  • Carving Out a Place for “ME” in the Midst of a Recession

    Kristen Massaro
    5 Nov 2009 | 9:01 pm
    Remember in 5th grade when your teacher told you there were NO stupid ideas? While I thought Ms. Goldfeder was trying to make the kid feel better we all laughed (read: ME!), I had NO idea that statement would turn out to be the best advice I could apply to the business world. It’s no big secret that the US is in one of the worst recessions of our lifetime. And while every other person I knew became victims of cut-backs, my job seemed to be bulletproof. Our agency worked hard and the clients were happy, all was right in “Wonderland.” Of course with the state of the economy, the nagging…

  • NYC-Area Reminder: Tweetup Tomorrow

    PRCog
    4 Nov 2009 | 9:04 pm
    Just a reminder for the NYC-area folks — Tweetup tomorrow at 6:30 p.m. with PR Pro and Tweeter Rachel A. Kay, who happens to be in town visiting from San Diego.  Around half the PRBC will be in attendance and loads of others!  It promises to be a great evening.  Full details including location (Midtown) and to RSVP here (please do RSVP so can warn inform the venue and you get the E-mail updates). 6 November 2009 : Seeing Opportunities in the Face of Fear View commentsComments 6 November 2009 : Carving Out a Place for “ME” in the Midst of a Recession View commentsComments 5…

  • Dear Flack: Battling the PR Funk

    Marie V-B
    4 Nov 2009 | 9:03 pm
    As I mentioned before, I have received a lot of job-related questions lately: Should I get a new job? I hate PR, what else can I do? I’m miserable at work, what are my options? And the list goes on. It appears that a group of you are very unhappy. Well, before you start sending out massive amounts of resumes or slip the middle finger to a career in PR, it might be comforting to know that you might just be suffering from the PR funk. Needless to say a typical day in the public relations biz can be an emotional rollercoaster, and we have all had “those” days. You know the ones where you…

  • Coffee Talk with the Winners of #PRStudChat Challenge

    Christina Khoury
    4 Nov 2009 | 9:01 pm
    Earlier this week I chatted with Assistant Professor Brooke Fisher Liu and Lecturer Susan Whyte Simon from the University of Maryland, the winners of the #PRStudChat Challenge. UMD won the challenge by having the most students contribute to the chat. The university had over 30 students participate in the challenge (You can find a list the students here*.)  I had the opportunity to chat with two of them: Jeana Zamanski, a junior communications major, and Rowena Briones, a graduate student in the department of communications. How did you learn about the challenge and what made you want to…
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    JessicaRandazza

  • Social Media: Customer Service or Marketing?

    Jessica
    5 Nov 2009 | 4:10 pm
    After a brief conversation last night with Mona and Kristy about social media being silo-ed into marketing or customer service, I was feeling frustrated interested in the general consensus on social media was for the non-PR/Marketing folks. Mona believes that is and should be utilized as a customer service tool, and as a public relations practitioner…well, I disagree. But, because I’m open to listening to argument, and checking out a different perspective (in case I just happen to be wrong, which may or may not happen more often than I’d like), I looked for a second opinion…

  • Find Me on Four Square

    Jessica
    2 Nov 2009 | 11:33 pm
    I have to admit, I’ve become obsessed with Four Square. For months and months I held off on downloading the application. I watched my friends check in and compete against one another, and I resisted. Why sign up for another time suck? And the truth was that I didn’t get the appeal. But a few weeks ago I got curious and headed over http://foursquare.com to see what all the fuss was about. People use foursquare to “check-in”, which is a way of telling us your whereabouts. You’ll find that as your friends use foursquare to check-in, you’ll start learning more…

  • Act 1: Scene opens. Personality lacking blog enters.

    Jessica
    25 Oct 2009 | 4:37 am
    Everyone has an opinion, and unfortunately people are allowed to think whatever they want. It’s just you might not always agree with them or want to hear what they have to say. And after my most recent blog post, a number of family, friends and colleagues all decided to provide their thoughts. (Scene opens. Me on my computer at work. Doing, well, work. IM from a peer I know from the online space pops up.) Random Peer: Well, Jess, I just read your blog, and I have to say. It’s pretty….um. Bo-ring. I just e-mailed you what you wrote and what I think you should write. You need…

  • Easy (and not sleazy) Three of Social Media Ethics

    Jessica
    22 Oct 2009 | 1:53 pm
    Social media is fluid and dynamic. It’s always changing. Each day a new professional industry is logging into the online community to disseminate their messages/information. The natural consequence is that social media will evolve. With the influx of diversity and fresh perspectives growth is inevitable. As social media marketers, we all want to keep the online community a trusted place for our consumers where we can share our honest brand messages. It’s up to us to make sure what we’re disseminating is ethical and in the best and serves the public good. To keep social media…

  • Dipping in the Company Ink?

    Jessica
    19 Oct 2009 | 9:10 am
    When I was 16, I worked with my high school sweetheart in our small town’s coffee shop. We met there the summer before my senior year, he was already a couple years out of school, and soon after meeting we fell deeply into teen angst filled love. We coordinated our schedules to always work at the same time (having someone you’re crushing on at work certainly makes the work day more pleasant). fell for him because of mad latte graphic skills Our relationship lasted into the following summer and when the pressure of me moving away for college started to mount, our adolescent love…
 
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    Messaged To Deaf

  • Just Plain Stupid Messaging

    Harriet Meth
    3 Nov 2009 | 9:41 pm
    This one belongs in the what were they thinking category. Kellogg is claiming their Cocoa Krispies cereal can help boost kids' immunity against the H1N1 virus. Yes, you read that right. Kellogg has taken the sugar-coated message and stretched it into new territory that defies description. The message, on the front of the box, states: "Now helps support your child's IMMUNITY." Critics, to no one's surprise, are in full battle mode, claiming the company is simply trying to capitalize on parents' H1N1 fears. So, you have to wonder, what was going through the corporate brainsat Kellogg when they…

  • Video Saves The FAQ

    Harriet Meth
    28 Oct 2009 | 6:40 am
    Your company is in a smackdown with a partner now turned competitor. Do your employees know how to handle the issue when asked? Are they telling customers one thing and saying another to bloggers or partners, analysts and on their own blogs? Nothing can derail a company faster than inconsistency. The irony is you probably have the FAQ's that address how to delicately position all sorts of topics. The only problem is that most people haven't seen them or they are buried in their inbox. Video is the solution. Put the FAQ on video. Have someone conversationally deliver the salient points that…

  • TV Interview Fail

    Harriet Meth
    19 Oct 2009 | 4:54 am
    For many companies, getting the CEO on TV is still a great opportunity to tell the company or product story. Unfortunately, these stories don’t always have a happy ending. One of the biggest mistakes that will torpedo a broadcast interview is not making your product immediately relevant for the audience. A recent example of this: Sir James Dyson, the debonair British inventor of the bagless vacuum cleaner, who was on the Today Show to pitch his newest creation - the bladeless fan. To put it bluntly, Sir James blew it. Big time. He had two minutes of quality airtime with not one but three…

  • Content Or Commodity?

    Harriet Meth
    12 Oct 2009 | 8:44 pm
    When was the last time you asked someone if they have seen or heard any good content lately? You didn't need to think too long about your answer did you? Let's face it, content is just another word for stuff. Information is stuff.  It is data, statistics and facts which are sterile, abstract and devoid of personality. Content makes all of that creative "stuff" you're putting out there sound like a commodity. Nuts and bolts are a commodity. Seen one, seen 'em all. Not a whole lot of differentiation there. But much of what we now collectively call content is different. At least it started…

  • One-Armed Marketing

    Harriet Meth
    5 Oct 2009 | 7:05 am
     Are you practicing one-armed marketing? Are you still waiting for the media to cover your story? Are you still banking on your PR firm to make the right connections to get that story covered or establish that all-important blogger relationship? If your only strategy is to sit on the side lines and outsource your story to others, you are practicing marketing with one arm tied behind your back. This is a call to action for DIY story generation and distribution, We all know the msm options are shrinking by the day. We also know the Internet is a big fat pipe with lots of distribution…
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    PRWeb - Daily News Feed

  • UK Boobs Get a Boost with 'Breastox'

    Forget ‘sweatox’ or ‘Boytox’, the new trend emerging in the UK is the usage of the anti-ageing jab ‘Breastox’ – or breast botox.Botox, when injected into the décolletage, can reduce the appearance of wrinkles and lift and tighten the chest area around the breasts, leaving smoother, younger-looking skin. (PRWeb Nov 7, 2009) Read the full story at http://www.prweb.com/releases/2009/11/prweb3165414.htm

  • cultureBYTE, the Weekly Hair Fashion Newsletter Has Arrived, Ready to be on the Hitlist?

    culture magazine wants to byte you…no crazy blood sucking, (though it seems to be all the rage) just a friendly little nibble with the new cultureBYTE e-newsletter (PRWeb Nov 7, 2009) Read the full story at http://www.prweb.com/releases/culturemag/hair-fashion-news/prweb3169404.htm

  • UTSA Reports 34% Increase in FY 09 Total Research Spending Over FY 08 According to Newest Numbers

    With a five-year increase of 97% in total research spending, UTSA is making enormous leaps in the competition for tier one research dollars (PRWeb Nov 7, 2009) Read the full story at http://www.prweb.com/releases/UTSA/Research_Spending/prweb3165924.htm

  • Jet Dock Systems, Inc. Announces Victory in Boat Lift System Patent Lawsuit

    Jet Dock Systems, Inc, the world's premiere producer of drive-on docking systems for boats and pwc's, has been awarded summary judgment and an injunction against Versa Dock in a patent infringement case in Federal Court. Jet Dock is the original manufacturer of their patented drive-on boat lift systems, sold worldwide, and have established themselves as a leader in the boat dock industry. (PRWeb Nov 7, 2009) Read the full story at http://www.prweb.com/releases/jetdock/lawsuit/prweb3166684.htm

  • Holiday Folk Fair International Partners With Hunger Task Force

    The 66th annual Holiday Folk Fair International, America’s premiere multi-cultural festival that will be held Fri., Nov. 20 – Sun., Nov. 22, 2009, at the Wisconsin Exposition Center at State Fair Park in West Allis, Wis., is partnering with Hunger task Force in Milwaukee to collect non-perishable food items. (PRWeb Nov 7, 2009) Read the full story at http://www.prweb.com/releases/2009/11/prweb3167554.htm
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    Richard Edelman - 6 A.M.

  • Postcard from China

    4 Nov 2009 | 5:56 am
    I have been in Shanghai and Beijing for the past four days. Here are some observations. The Economy—It is clearly stronger than the US and Europe but there are dark clouds on the horizon. The 8.5% GNP growth was the result of large government infrastructure spending (accounting for 7% of the GNP rise) and consumer spending (4% GNP rise) but offset by a drop in exports (3.5% GNP decline). The economy is strong in the tier one urban areas like Bejing and Shanghai. The high end wage earners are doing well, but the rich poor gap is growing. The southern and western regions are really…

  • Shared Value—The Future of Corporate Philanthropy

    27 Oct 2009 | 4:08 pm
    I had lunch today with Charles Moore, President of the Committee Encouraging Corporate Philanthropy. It is the tenth anniversary of the CECP, which was founded by the late actor Paul Newman, John Whitehead, former CEO of Goldman Sachs, and real estate magnate Peter Malkin. Today there are 150 members, from GE to Time Warner to GlaxoSmithKline. Moore described the changed mindset of corporate chieftains about corporate philanthropy, namely “companies are merging business strategy with social strategy, with a goal of maximizing profit. The new mantra is Shared Value.” Moore stated that…

  • Under the Buttonwood Tree

    19 Oct 2009 | 2:53 pm
    I attended the Economist Magazine’s First Annual Buttonwood Conference on Friday, which offered a perspective on the future of the financial services sector. The event could not have been better timed, given Goldman Sachs’ announcement that it would accrue a record $16.7 billion in bonuses for 2009, while Bank of America CEO Ken Lewis forfeited his 2009 compensation. I was one of the speakers on a panel on Restoring Trust in the Financial System. Here are key points made during the day: 1) Larry Summers, chief economic advisor to President Obama, said that it is not appropriate for…

  • The First Tycoon

    12 Oct 2009 | 3:40 pm
    Over the weekend, I read T.J. Stiles’ biography of Cornelius Vanderbilt, titled The First Tycoon. For those of you who pass through Grand Central Terminal in New York City, built by Vanderbilt to house his multiple railroad properties that converged at 42nd street, take a look above the clock on the south side of the building to see a giant statue of the entrepreneur (it was originally above his West Side freight terminal near our new office near the Holland Tunnel). Vanderbilt emerged from humble roots to dominate first steamships, then railroads, amassing a $100 million fortune before his…

  • 57 Years Young

    2 Oct 2009 | 12:49 pm
    We held the official opening of our New York office last night with a reception for clients and staff. The party was timed to coincide with the 57th anniversary of the founding of the company by Dan Edelman. I thought you would enjoy seeing the painting of my father that is in the 16th floor lobby at 250 Hudson Street. Why did my dad, who was director of the Toni Company, decide to go out on his own? He was prompted, according to family lore, by a visit from Bill Ruder, co-founder of Ruder and Finn, who sought the Toni account. Dan was not overly impressed by the RF offer, nor was he happy…
 
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    Bernard Dahl

  • Cheers and Jeers for Microsoft’s Bumpy Windows 7 Campaign

    Windows 7 is here folks, as you may have heard. Or seen. Or, perhaps you heard about it from the noise around certain elements of their campaign, which are running into some bumpy terrain. Here are the cheers and jeers of the Windows 7 launch campaign: Cheer: Microsoft reacted quickly to ...

  • Don’t read your own texts

    More specifically, when you write something that will be published or broadcast, have someone else read and review it. If you stare at a text long enough, you no longer see the mistakes or anomalies, as obvious as they may be. (click the picture for a bigger view) This applies to ...

  • How to sound good while presenting

    Here is a great article on breathing while presenting, by Nick Morgan.  It also contains great advice on tuning into your most effective tone of voice. An interesting note to add is that despite popular belief, a big, deep and broad voice is not necessarily ideal for public speaking, at least ...

  • Do you know YOUR industry’s dirty secret?

    In Quebec, welfare checks are issued on the first day of the month. That same week, virtually every grocery store has almost no important sales or specials, aside from a few loss-leaders. Regular items, which are used to measure the cost of living (basics/essentials, like milk, bread, meat and vegetables) and ...

  • 9 questions that help speed up my decision-making

    Is this a MUST-HAVE, a SHOULD-HAVE or a NICE-TO-HAVE ? Is it really MY decision? Do I have the power to say YES ? How do I feel about it? Can I afford to? Can I afford not to? Do I have a choice? What's the worst that can happen, really? How important does 72 year-old Bernard think this is?   Question no. ...
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    POP! PR Jots

  • 2010 Predictions in Social Media

    Jeremy
    27 Oct 2009 | 9:36 am
    Today, Jennifer Leggio posted a group of people's 2010 social media predictions. She graciously emailed me and asked for my input ... but I was at a loss of what to say (shocker, I know). The PR lesson here is to always jump on requests for information, but at the same time to know what you want to say. I wasn't sure what I wanted to say, as I have a lot to say on the subject.This was hard for me because for the past few years, I have thought that social media was going to disappear and just become part of marketing and communications, that the firms and companies would have finally caught up…

  • My Suck Up Post to Jeremiah Owyang

    Jeremy
    27 Aug 2009 | 7:51 am
    I expect to see a lot of these posts today - some as suck-ups, some as true congratulatory posts, some just to jump on a meme. It was announced today that Jeremiah (and a couple others) have joined his old colleague, Charlene Li, at Altimeter Group after leaving Forrester.I have known Jeremiah since he organized the Lunch 2.0 at Hitachi (I still have the T-shirt and vandalized my old office with the sticker) and probably before then. I have been lucky enough to get to know him prior to Hitachi, and was happy for him when he made the jump.I've read his blog off and on for the past few years,…

  • Passing the Buck and Ethics

    Jeremy
    24 Aug 2009 | 8:30 am
    If you've ever met me, and heard me talk about my first boss, you'll hear me wax poetically about how great a boss he is. I think I might have written about his rules before, but it's always good to rehash The Tiger's rules. He told me these one day when I was in his office, and I always remember them (with his explanations).1. Blame up, praise down: what he meant is that he gets paid the big bucks (and I was a lowly AAE), and the buck stops with him. He would take the blame, and he would let the client know that we got the hits. 2. If I work late, you work late: No, not the scene from…

  • Talib Kweli is Better at Twitter Then You ... and the new Facebook Pages with Twitter!

    Jeremy
    20 Aug 2009 | 11:23 pm
    Talib Kweli - for those that don’t know, a groundbreaking rapper from Brooklyn – is on Twitter. As are many other rappers and DJ’s. Twitter has become the new MySpace, to the point that Twitter (plus Ning) is the big threat to MySpace, not to Facebook (that’s another post – but something to think about).On August 5, on his Twitter account Kweli gave his top ten ways to use Twitter (or Twitter no nos!, as he put it). I have cut and pasted his full list of top ten ways to Twitter from his account (apologies to Kweli, but it was too good not to post for more people to see), and include…

  • YAWN: WSJ’s "New" Embargo Rules

    Jeremy
    5 Aug 2009 | 6:23 pm
    The big PR news for today was that the Wall Street Journal is no longer going to be honoring or accepting embargoed news, according to Paid Content. They want exclusives, and not to be one of many publications and sites that is pre-briefed under embargo.Um, so what? No, I mean I understand why some people are up in arms about this, but let’s be honest. In my experience, WSJ would agree to a verbal embargo, but if something happened, they would run the story. For the most part, that has been fine for PR people. It was and is a relationship, one built on trust and an understanding of the PR…
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