PR

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  • Derek Jeter’s ‘The Players’ Tribune’ to Offer First-Person Stories from Athletes

    PR News
    Brian Greene
    1 Oct 2014 | 8:32 am
    For professional communicators, especially those who work in the sports world, The Players' Tribune offers yet another example of how the media are becoming more siloed and, at the same time, more open and direct. | MORE »The post Derek Jeter’s ‘The Players’ Tribune’ to Offer First-Person Stories from Athletes appeared first on PR News.
  • How to Fight False Rumors Online

    PRNewser
    Patrick Coffee
    1 Oct 2014 | 12:35 pm
    If you have to ask… TERRIBLY DISAPPOINTING SPOILER: you can’t. At the very least, it’s going to be difficult. That’s the basic conclusion reached by Emergent, a web gossip tracking tool developed by Craig Silverman of the Tow Center for Digital Journalism at Columbia University and covered by New York Times data blog The Upshot this week. (more…) New Career Opportunities Daily: The best jobs in media.
  • 3 Tips for Winning the Facebook News Feed Battle

    PR News
    Matthew Schwartz
    1 Oct 2014 | 8:38 am
    It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages. | MORE »The post 3 Tips for Winning the Facebook News Feed Battle appeared first on PR News.
  • PR Blotter: October 2014

    PRSA Tactics and The Strategist Online
    30 Sep 2014 | 10:00 pm
    PR Blotter: October 2014
  • Walmart Blames Tracy Morgan for Not Wearing Seatbelt in June Crash

    PR News
    Brian Greene
    30 Sep 2014 | 7:43 am
    "Keep Tracy Morgan's name out of headlines," would be one of the more blameless strategies Walmart could have adopted. But on Monday, the company filed federal court papers claiming that Morgan's injuries were caused by his failure to wear a seatbelt. | MORE »The post Walmart Blames Tracy Morgan for Not Wearing Seatbelt in June Crash appeared first on PR News.
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    Brian Solis

  • Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context

    Brian Solis
    30 Sep 2014 | 2:05 pm
    Early on, I was one of the first analysts to explore the dynamics of the interest graph versus the social graph in social networks. Think Twitter vs. Facebook. I learned right away that interest graphs tend to share connections based on topics rather than relationships. I also found that every person possesses a series of 6-10 interest graphs that together form a social graph.  Google refers to these groupings as “Circles.” The notion of manually organizing people by interests though proved daunting and unnecessary.  It happens naturally and rather than leave it to humans for…
  • WTF of Business at Saddleback Leather Co.

    Brian Solis
    29 Sep 2014 | 8:55 am
    Guest post by John Bergquist (@JohnFlurry), who leads Content and Communications at Saddleback Leather Co. So much has changed in business in the past 20 years. And it continues to change daily. As Brian has said before, today a business has to engage… or die. And you know what? That delights me. It is the way it used to be. Shopkeepers knew their customers very well. They didn’t need mechanical analysts or teams of test consumers to determine how to best serve them; they heard it directly from the customer. A year ago el Presidente Dave Munson asked me to build a relationship team for…
  • A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences

    Brian Solis
    18 Sep 2014 | 1:37 pm
    This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is only part of the story now. The experiences that people have and in turn share is created a powerful…
  • Digital Transformation and the Race Against Digital Darwinism

    Brian Solis
    9 Sep 2014 | 5:58 am
    Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every fabric of a company is strained due to internal and external influences. The challenge lies amongst the very leaders running the show today. Their mission and the processes and systems they support today may already be working against them.
  • Five Trends Shaping the Future of Work

    Guest Author
    4 Sep 2014 | 12:27 pm
    Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years. Perhaps one of the most important underlying factors driving this change is the coming shift around who drives how work gets done.
 
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    PR News

  • Don’t Let Your Social Channels Stifle Opinion

    Matthew Schwartz
    1 Oct 2014 | 11:56 am
    How much do you listen to your constituents via social channels? Be honest. A recently released Pew report should worry communicators who are tasked with cultivating a dialogue with, customers, prospects and other stakeholders, particularly via social channels. Pegged to Edward Snowden’s 2013 revelations of widespread government surveillance of Americans’ phone and email records, the survey […] | MORE »The post Don’t Let Your Social Channels Stifle Opinion appeared first on PR News.
  • 3 Tips for Winning the Facebook News Feed Battle

    Matthew Schwartz
    1 Oct 2014 | 8:38 am
    It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages. | MORE »The post 3 Tips for Winning the Facebook News Feed Battle appeared first on PR News.
  • Derek Jeter’s ‘The Players’ Tribune’ to Offer First-Person Stories from Athletes

    Brian Greene
    1 Oct 2014 | 8:32 am
    For professional communicators, especially those who work in the sports world, The Players' Tribune offers yet another example of how the media are becoming more siloed and, at the same time, more open and direct. | MORE »The post Derek Jeter’s ‘The Players’ Tribune’ to Offer First-Person Stories from Athletes appeared first on PR News.
  • 3 Ways PR Pros Can Use Game Dynamics to Stand Out

    Steve Goldstein
    30 Sep 2014 | 12:57 pm
    In his keynote address at PR News' Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications. | MORE »The post 3 Ways PR Pros Can Use Game Dynamics to Stand Out appeared first on PR News.
  • Walmart Blames Tracy Morgan for Not Wearing Seatbelt in June Crash

    Brian Greene
    30 Sep 2014 | 7:43 am
    "Keep Tracy Morgan's name out of headlines," would be one of the more blameless strategies Walmart could have adopted. But on Monday, the company filed federal court papers claiming that Morgan's injuries were caused by his failure to wear a seatbelt. | MORE »The post Walmart Blames Tracy Morgan for Not Wearing Seatbelt in June Crash appeared first on PR News.
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    PR News

  • Don’t Let Your Social Channels Stifle Opinion

    Matthew Schwartz
    1 Oct 2014 | 11:56 am
    How much do you listen to your constituents via social channels? Be honest. A recently released Pew report should worry communicators who are tasked with cultivating a dialogue with, customers, prospects and other stakeholders, particularly via social channels. Pegged to Edward Snowden’s 2013 revelations of widespread government surveillance of Americans’ phone and email records, the survey […] | MORE »The post Don’t Let Your Social Channels Stifle Opinion appeared first on PR News.
  • 3 Tips for Winning the Facebook News Feed Battle

    Matthew Schwartz
    1 Oct 2014 | 8:38 am
    It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages. | MORE »The post 3 Tips for Winning the Facebook News Feed Battle appeared first on PR News.
  • Derek Jeter’s ‘The Players’ Tribune’ to Offer First-Person Stories from Athletes

    Brian Greene
    1 Oct 2014 | 8:32 am
    For professional communicators, especially those who work in the sports world, The Players' Tribune offers yet another example of how the media are becoming more siloed and, at the same time, more open and direct. | MORE »The post Derek Jeter’s ‘The Players’ Tribune’ to Offer First-Person Stories from Athletes appeared first on PR News.
  • 3 Ways PR Pros Can Use Game Dynamics to Stand Out

    Steve Goldstein
    30 Sep 2014 | 12:57 pm
    In his keynote address at PR News' Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications. | MORE »The post 3 Ways PR Pros Can Use Game Dynamics to Stand Out appeared first on PR News.
  • Walmart Blames Tracy Morgan for Not Wearing Seatbelt in June Crash

    Brian Greene
    30 Sep 2014 | 7:43 am
    "Keep Tracy Morgan's name out of headlines," would be one of the more blameless strategies Walmart could have adopted. But on Monday, the company filed federal court papers claiming that Morgan's injuries were caused by his failure to wear a seatbelt. | MORE »The post Walmart Blames Tracy Morgan for Not Wearing Seatbelt in June Crash appeared first on PR News.
 
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    social@ogilvy

  • Social@Ogilvy Chicago Hosts WOMMA Wine Wednesday

    Kate Newman
    30 Sep 2014 | 11:11 am
    The Social@Ogilvy Chicago office had the honor of partnering with the Word of Mouth Marketing Association (WOMMA) to co-host a Wine Wednesday event during Social Media Week Chicago at Filini Bar and Restaurant. The evening brought together leading professionals from Northwestern Mutual, CDW, Zipcar, Walgreens and the Kellogg School of Management to name a few. Scroll through pictures from the event below! WOMMA Wine Wednesday events are hosted by WOMMA members to connect members with other social media and word of mouth marketing professionals across the country. Learn more about WOMMA…
  • Social Digest – Email is exciting!

    Bizhan Govindji
    26 Sep 2014 | 3:30 am
    Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. This week dive into the iPhone chatter, some brand experimentation, and a few pretty scary GIFs. Take the plunge… 3 THINGS YOU NEED TO KNOW Facebook will factor trending topics and news into its “served to” formula for content. In summary, this will give lower priority to user content, and higher priority to breaking news stories that are receiving high engagement – a step in the direction of the Twitter world. Spotify to bring takeover video ads into the…
  • Social Brings Spotlight to Gender Equality

    Lindsey Mills
    23 Sep 2014 | 3:36 pm
    Women are taking a stand against gender inequality and one of the most powerful platforms for the cause is social media. Making public otherwise ignored instances of gender inequality, social media has helped women take a stand and shine a light on even the most difficult situations. Brand Spotlight: Under Armour Under Armour’s #IWILLWHATIWANT campaign highlights professional females that have proven their prowess as women and ability to compete. They state that it is “a reminder that [women] don’t need permission, advice, or affirmations when you have WILL.” A celebration of women,…
  • Trending Now: #MBFW #NYFW

    Rachel Gold
    17 Sep 2014 | 12:36 pm
    There is no other industry more visual than fashion, so it is no surprise that New York Fashion Week took social media by storm last week. So, what can we learn from New York Fashion Week (besides what we should be wearing next spring)? Accessibility Beyond NYC New York Fashion Week did an impressive job at making events accessible to the public — even if you couldn’t physically attend at the Lincoln Center. The livestreamed fashion shows received over 1.5 million views from around the world. By doing this, they’ve helped bridge the gap and democratize fashion. I’ve never been in…
  • How to Pitch Social To A Public Park

    Social@Ogilvy
    17 Sep 2014 | 2:52 am
    Written by Jen Chae, Social@Ogilvy  HK   How would you pitch a public park? I was sitting on a park bench in the heart of Hong Kong when my social-centric mind decided to practice pitching. No, not the type of “pitching” you’d normally see at a park – but envisioning the park as a potential client and thinking how I would go about putting together a proposal. Random, I know, but pitching to a park is actually a perfect hypothetical example. It just goes to show there’s always a reason to pitch social, even if it isn’t obvious at first. If something as unexpected as a public…
 
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    Retail & Franchise

  • RETAIL FINANCIAL MANAGEMENT(Part 4)

    Caryna Christijanty
    28 Sep 2014 | 9:33 pm
    4. Analysis and Control of Capital Stock The development of the economy in a country requires the presence of a large capital. Not just the human resource capital and nature, but also the capital of the Fund which is not a little. The Government will try to raise funds from the public, both domestic and community of communities abroad. One way gather funds that can be done is to encourage investment. The Government will try to attract people’s interest for investing with profitable results. The economy of a country is often judged based on investment activity happens. When high levels…
  • RETAIL FINANCIAL MANAGEMENT(Part 3)

    Caryna Christijanty
    28 Sep 2014 | 8:57 pm
    3. analysis and cost control Economy development at the moment is developing along with the development in other fields. The economic development has the meaning of processing potential economic power into real economic strength through capital investment, technology and development capability through the addition of Association and management. Thus the cooperation from all walks of life are expected to be able to cultivate potential economic power is available. In a larger sense the company is an organization consisting of parts which are interconnected and work together for some purpose or…
  • RETAIL FINANCIAL MANAGEMENT(Part 2)

    Caryna Christijanty
    28 Sep 2014 | 6:20 pm
    3. Analysis and Cost Control Indonesia’s economy development at the moment is developing along with the development in other fields. The economic development has the meaning to take care potential economic power into real economic strength through capital investment, technology and development capability through the addition of Association and management. Thus the cooperation from all walks of life are expected to be able to cultivate potential economic power is available. In a larger sense the company is an organization consisting of parts which are interconnected and work together for…
  • RETAIL FINANCIAL MANAGEMENT (Part 1)

    Caryna Christijanty
    28 Sep 2014 | 6:14 pm
    1. financial planning and controlling Financial planning and controlling involving projection-projection based on standards and the development of feedback and the process of adjustment to correct the work achievement. Financial planning includes sales, profits and assets based on the production and marketing of strategic alternatives for how to determine the needs of their funding then. Financial planning is the process of: Analyze the funding and investment options open to the company. Projecting the future consequences of current decisions, in order to avoid things that are unpredictable…
  • Steps to Start A Retail Business

    Caryna Christijanty
    28 Sep 2014 | 4:21 pm
    Start A Retail Business Start a business for most people is not an easy thing. Classic stuff, a lot of consideration there here so often make people help starting a business. Starting a business is not necessarily being one of the sources of fear for everyone. To remove the fear in starting a business, someone could make preparation a mature business so that it can get through it with optimism. One seminar on Gerald Abraham one of the business adviser at a law firm, also the owner and Director of a financial consultant in 2006, contains about being successful with understand important aspects…
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    A PR Guy's Musings - Stuart Bruce

  • Should your C-suite tweet? Maybe!

    Stuart Bruce
    30 Sep 2014 | 8:41 am
    ‘Should the C-suite tweet?’ was the question at the recent CIPR Corporate and Finance’s group seminar. The unequivocal answer from the panel of experts was maybe! The expert PR panel was made up of: Stuart Jackson, former director, CEO Office, EE, now CEO and founder of UP communications Jon Sellors, RSA Group, UK head of media relations Oliver Smith, technology, media and telecoms reporter, City AM Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life There’s a good reason why the panel agreed that the answer was…
  • The economics of reputation toolkit

    Stuart Bruce
    31 Jul 2014 | 4:59 am
    Tony Langham, CEO Lansons, Vice Chair PRCA Council The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and academics and was led by Tony Langham of Lansons Communications. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation? Why has reputation become a critical issue? How is reputation created? How does reputation create value? How can reputation be measured? Sited on the PRCA’s newly-relaunched Insight webpages, the…
  • Blogging is dead: just 36% of internet users write blogs

    Stuart Bruce
    16 Jul 2014 | 11:01 am
    Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. According to GWI that’s 545 million people across the 32 countries that GWI researched. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). Other popular topics are ‘my personal life’, travel/places, food/restaurants/cooking, work life/job, online services/applications, environmental issues and personal health…
  • PR and social media set for continued growth

    Stuart Bruce
    15 Jul 2014 | 4:19 am
    Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. The FT says: “The social media result is particularly striking given that some companies have had high-profile failures in this area. For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its…
  • Social media is easier than PR

    Stuart Bruce
    24 Jun 2014 | 9:04 am
    Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR. It had some people nodding in vociferous agreement and others shaking their heads and tweeting in dismay. I stand by the remark and find it remarkable that anyone would dispute it.
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    CustomScoop's Media Bullseye

  • Media Bullseye Roundtable 2014.15 with Guest Co-Host Jen Phillips

    Chip Griffin
    30 Sep 2014 | 6:10 pm
    Jen Phillips of 4L Strategies joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals.  Among the subjects we explore include: – A look at different ways to measure success for advertising and public relations, based on a post about web analytics by Mark Story. – A review of the merits of owned versus shared media, based on advice from Gary Vaynerchuk. – A discussion of ethics in public relations and public affairs, based on a post about the “squishy grey line of ethics” by Gini Dietrich.
  • 79 Public Relations and Communications Jobs Available Now

    Chip Griffin
    30 Sep 2014 | 5:59 pm
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to my free Sunday night email. Academia/Government Director, Strategic Communications & Marketing with School of Communication, American University, Washington, DC Copywriter, American University, Washington, DC – apply by Oct. 1 Business Development Associate, Consumer Goods, British Embassy, New…
  • Chats with Chip #1: Jonathan Bernstein of Bernstein Crisis Management

    Chip Griffin
    24 Sep 2014 | 1:08 pm
    In this debut episode of Chats with Chip, Jonathan Bernstein of Bernstein Crisis Management joins me to talk about the journey that has allowed him to become one of the foremost experts in crisis communications. PR Week says that Jonathan Bernstein is one of those people who should be on your speed dial in a crisis. A former journalist who came over to the Dark Side, he has been advising clients for more than three decades on every aspect of handling a crisis, from preparation to response and evaluation. He publishes the popular “Crisis Manager” newsletter, which he describes as being…
  • Media Bullseye Roundtable 2014.14 with Guest Co-Host Sarah Santucci

    Chip Griffin
    23 Sep 2014 | 5:51 pm
    Sarah Santucci of SMS Strategies joins the Roundtable this week to discuss a variety of topics of interest to public relations and communications professionals.  Among the subjects we explore include: – The role of communications in improving turnout in elections, spurred by some observations made by FIR Podcast Network co-founder Neville Hobson. – The importance of being a communicator first and a technologist second, as argued by frequent Roundtable guest co-host Mark Story. – Advice on starting out as a freelancer or PR agency founder, through the eyes of Gini…
  • 62 Public Relations and Communications Jobs Available Now

    Chip Griffin
    23 Sep 2014 | 3:00 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to my free Sunday night email. Academia/Government Coordinator, Operations & Programs with Center for Community Engagement & Service, American University, Washington, DC Assistant Director of Communications, Medical School, Johns Hopkins University, Baltimore, MD Communications Specialist with…
 
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    Online Public Relations Thoughts

  • Show Trial

    Jim Horton
    1 Oct 2014 | 5:23 am
    Congressional hearings are naught but show trials.  For example, this one.  Everyone can understand the mistakes the Secret Service made in allowing an intruder to the White House.  So, Congressional leaders dusted off their best insults and quotable lines and flung them at the director of the agency all the while hoping they would get TV camera time.  The Secret Service director didn't handle it well.  She said among other things that it will never happen again.  Little does she know whether it will or won't.  There is always a chance that an event like…
  • Losing the PR Battle

    Jim Horton
    30 Sep 2014 | 4:36 am
    Amazon.com is slowly but surely losing the PR battle with publisher, Hachette.  Authors, well known and not, have united in protest groups to oppose the company's actions.  Amazon is not listing books from Hachette or not making them available for weeks.  It makes little difference at this point that Amazon's position is a benefit to book buyers.  The noise from the author community is so loud and insistent that Hachette needn't worry.  Where did Amazon go wrong?  By not explaining itself forcefully in the first place.  This was an easy battle for the…
  • Keep 'Em In The Dark

    Jim Horton
    29 Sep 2014 | 4:44 am
    The world knows about the democracy protests in Hong Kong, but not the people just across the border in mainland China.  There, every mention of people in the streets protesting has been blocked in a modern example of Orwell's 1984.  In the internet age, can China really get away with censoring news?  We're about to find out.  My guess is that there will be leakage but no deluge.  Democracy activists on the mainland will hear about it.  The average Chinese citizen won't.  One wonders how any government can maintain credibility with its people when it behaves…
  • Common Sense

    Jim Horton
    26 Sep 2014 | 4:58 am
    These nine rules for handling e-mail should be filed under common sense.  Unfortunately, as always, common sense is not common.  I had boiled down e-mail to three points.  1.  Keep it short.  2. Keep it accurate  3. Manage your mail.   There is overlap between my points and his.  Whether you follow nine rules or three, e-mail is the basic medium of business.  It should be treated as such and not abused.   As for brevity, it is an issue with  business school students I teach.  I push them constantly to keep e-mails short and…
  • Dumb

    Jim Horton
    25 Sep 2014 | 4:53 am
    A general has banished a reporter publicly because he doesn't like what she writes.  The newspaper involved is standing by its journalist who will continue to cover the division the general leads.  Not only that, but a higher level military public affairs person has vouched for the reporter in opposition to the general and is seeking to overturn the general's action.  The general doesn't realize the power of the media and is clearly out of his depth when dealing with them.  Somewhere in his training he should have received basic instructions in how to work with reporters.
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    Holtz Communications + Technology | Blog

  • Overcome content shock by marketing to an audience of one

    shel@holtz.com
    30 Sep 2014 | 1:16 pm
    Note: On October 28-29, I am teaching a two-day workshop in London on how to reset your social media efforts to employ approaches that work. This post addresses one of the approaches I’ll cover. The two-day workshop, from the International School of Communication, is open to registration here. As pundits lament the volume of content online and the challenge marketers face of getting noticed amid all the noise, one tactic is demonstrating a lot of power but not getting all that much attention. Organizations that communicate to an audience of one using novel and creative approaches are…
  • Brands set up shop on Ello

    shel@holtz.com
    30 Sep 2014 | 10:21 am
    As the founders of upstart social network Ello make their case for an ad-free experience as the rationale for switching from Facebook, brands are already staking their claims. Some are advising restraint; Contently advises “it’s not a friendly place for brands to play right now; doing so would be the digital marketing equivalent of the Ferguson police chief trying to march in a protest calling for his own resignation.” But there is no barrier to brands establishing profiles—in fact, there’s not even a real-name policy—and dozens of brands have succumbed to…
  • The Hobson & Holtz Report - Podcast #775: September 29, 2014

    shel@holtz.com
    29 Sep 2014 | 8:09 pm
    New show ‘Chats with Chip’ to premiere on the FIR Podcast Network; Quick News: Why we’re more likely to remember content with images and video, Yahoo kills Yahoo, KitKat’s #Bendgate tweet has officially eclipsed Oreo’s Super Bowl win, Sobo is Vine for audio; Ragan promo; News That Fits: Is Ello a wakeup call or just another wannabe social network?; Dan York’s Tech Report: Ello, of course!, Facebook’s new “Atlas” ad platform, Known and IndieWeb, and more; the Apple iOS debacle, PR consequences and reputation damage; the Media Monitoring…
  • You say I’m the product of services I don’t pay for? I’m fine with that.

    shel@holtz.com
    29 Sep 2014 | 8:09 am
    Ello, the new social network attracting a lot of users, proclaims that on Facebook and other social networks, “You’re the product that’s being bought and sold.” In fact, co-founder Paul Budnitz told Mashable he doesn’t even think Facebook is a social network, since on Facebook, “The advertisers are the customer and the user is the product that’s being bought and sold.” This is a familiar mantra. Google reports more than 48 million results for a search on “Facebook” and “You are the product.” Among the results is a 2011…
  • Friday Wrap #120: Vine for audio, hashtags gone bad, Ello goes viral, employees like badges, & more

    shel@holtz.com
    26 Sep 2014 | 10:21 am
    Flickr photo courtesy of Peter GordonWelcome to the Friday Wrap, my weekly summary of stuff I’ve found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow. News Sobo is Vine for audio—Audio has been proliferating across the web in all kinds of interesting ways lately, even if it hasn’t attracted a lot of attention. Yammer co-founder Alan Braverman thinks there’s something going on, though, which is why he…
 
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    Denver PR Blog

  • Somewhere, Kirk Montgomery is Seething

    Jeremy Story
    1 Oct 2014 | 8:55 am
    KWGN infotainment reporter Chris Parente has trouble keeping his movies straight.
  • Dstreet PR Offers Pro Bono Support for HDSA

    Jeremy Story
    1 Oct 2014 | 8:50 am
    DStreet PR announced a pro-bono partnership with the Rocky Mountain Chapter of the Huntington’s Disease Society of America (HDSA). DStreet will garner media exposure for the organization and enhance its ability to increase awareness and funds for the charity. Founded in 1968 by Marjorie Guthrie, the wife of legendary folk musician Woody Guthrie, who lost his own battle with Huntington’s at age 55, the HDSA is dedicated to improving the lives of people affected by the disease. Huntington’s Disease is a genetic neurodegenerative disorder that affects muscle coordination and leads to…
  • Great Moments in Marketing

    Jeremy Story
    23 Sep 2014 | 8:57 am
     
  • Amelie Adds Two

    Jeremy Story
    22 Sep 2014 | 2:07 pm
    Amélie Company has added Sean Eno as Account Coordinator and Andy Hellmuth as Project Manager & Producer. Eno joins Amelie from Cactus, and Hellmuth’s previous experience includes BuyMyTronics.com and MastCheck.
  • Hughes Named Director of Denver Post TV

    Jeremy Story
    22 Sep 2014 | 7:43 am
    Former CBS4 anchor Molly Hughes has been named director of Denver Post TV, the newspaper’s online video platform. Hughes has spent the past several years as a speech and media coach, and her role at Denver Post TV will include “helping newspaper folks improve their on-air presence,” according to Post editor Greg Moore.
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    Minnesota Public Relations Blog

  • 3 Top Internet Marketing Benefits of Using Google+

    Marc Holt
    1 Oct 2014 | 1:44 pm
    If you have studied Internet marketing, you no doubt have learned about the value of promoting your brand through social media.  Most marketers will share their blog articles or promote their website on Facebook and Twitter every once in a while.  However, as a marketer you should know that Google+ deserves your attention.  There are some important advantages that Google+ has over other social networks.  It gives you the potential to attract a significant amount of traffic to your brand’s website.  Below I discuss some little known Internet marketing benefits of…
  • Spokesman and Senior Advisor to Senate DFL Majority Leader Tom Bakk to join Lockridge Grindal Nauen’s State Government Relations Team

    Ryan May
    1 Oct 2014 | 9:03 am
    Lockridge Grindal Nauen (LGN) is excited to announce Amos Briggs will be joining our State Government Relations team. Mr. Briggs has served in a variety of key roles at the Minnesota State Senate over the past six years and brings an advanced knowledge of the state’s political landscape, an extensive network of influential leaders at the Capitol, and a deep background in both policy analysis and public relations. His knowledge of the legislative process will be a tremendous asset to firm clients. Mr. Briggs will be joining the LGN team on November 10 as a senior lobbyist and will work on a…
  • PRSA - Meet the Media: Panel Discussion with Key Members of the Twin Cities News Media

    Ryan May
    30 Sep 2014 | 7:56 am
    Thursday, October 9, 201411:30 a.m. Registration/LunchNoon- 1:00 p.m.  ProgramLoews Hotel (601 1st Avenue North, Minneapolis, MN) Join PRSA Twin Cities, NIRI Twin Cities, and Business Wire and for a lively, interactive discussion featuring  distinguished panel of local media reports and journalists who will share their insights on how to improve your media relations outreach and get your message heard in today’s digital world.Register for the event here.Meet the Media panelists: Raschanda Hall, (Moderator, Business Wire)Duchesne Drew, managing editor, Star…
  • Risdall Adds Two New Faces to Talented Digital Marketing Team

    Ryan May
    30 Sep 2014 | 5:30 am
    To meet growing client needs and expectations, Risdall has hired Beth Varela as digital marketing manager and Dave Dougherty as digital marketing specialist.“Adding Beth and Dave and their combined abilities will continue to elevate our clients’ digital marketing programs to the top of their industries and drive us forward as an agency in the digital marketing space,” said Josh Dahmes, chief digital officer. “Beth’s ability to see data behind marketing campaigns and bring that intelligence to the center of marketing recommendations, combined with Dave’s desire to enhance…
  • Job - Wild Prairie Harley-Davidson - Marketing Coordinator

    Ryan May
    29 Sep 2014 | 6:05 am
    Wild Prairie Harley-Davidson - Marketing Coordinator
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    Waxing UnLyrical

  • Whither WUL?

    Shonali Burke
    1 Oct 2014 | 3:07 pm
    Zomigawd! Where did WUL go?! I’m really, really sorry. I truly didn’t mean to simply blank on you and disappear. The thing is, we’re working on a new look and feel for WUL, as well as incorporating it into my business site (yes, I decided I needed to drink my own coconut water). So we’ve been working on that, and it’s going so well (really, we keep making it better and better), that it’s taking a little more time than we thought it would. I can’t give you an exact date, but it will be soon… and you will have WUL back. I promise. So please…
  • #IceBucketChallenge: Yea or Nay?

    Shonali Burke
    22 Aug 2014 | 5:00 am
    I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon. Image: slgckgc via Flickr, CC 2.0 1. ALS Ice Bucket Challenge: Who really benefits? Why: Is the challenge merely “slacktivism” that makes us feel good, or can it really make a difference?
  • #measurePR Recap: Chatting with Heidi Sullivan

    Shonali Burke
    20 Aug 2014 | 5:00 am
    Disclosure: Heidi Sullivan, the featured guest on this month’s chat, is an executive with SBC client Cision. However, I’m proud to have called her “friend” long before that. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights from not just Heidi, but the chat participants as well. Here’s some of what we talked about: On the biggest changes Heidi’s seen in PR thus far: A2:#1: End of news as an event: News is now…
  • Monday Roundup: Attitude

    Shonali Burke
    18 Aug 2014 | 5:00 am
    Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude. Image: aussiegall via Flickr, CC 2.0 1. The Collaborative Economy is for Business to Business Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Jeremiah Owyang discusses how businesses are…
  • Happy Birthday, India

    Shonali Burke
    15 Aug 2014 | 5:25 am
    It’s been a tough week. Not just for me, for all of us. And with so much sadness, and tragedy, and violence in the world today, I really don’t have it in me to pontificate about PR right now. However, it also happens to be Indian Independence Day. Which means, despite all the horrors in the world, there is something to celebrate. This video is a few years old, but gosh, it should put a smile on your face… even if you’re not Indian, even if you don’t know the Indian national anthem. Yes, she goes off-key once or twice, but she’s four (ok, was four). So:…
 
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • Blog: Secret Service Scandal Weakens Obama

    1 Oct 2014 | 1:56 pm
    President Obama appears indecisive following news of the Secret Service White House scandal, which is sad following his good leadership performances vis-à-vis Putin and ISIS. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • PR Links of the Day - 10-01-2014

    1 Oct 2014 | 12:12 pm
    Finance Small steps for hedge fund reputation (T. Walek)  Digital Why rumors outrace the truth online (NY Times)  Healthcare What can social media offer healthcare... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Murdoch Makes $8.7M at News Corp.

    1 Oct 2014 | 11:55 am
    Rupert Murdoch took in $8.7M in total compensation for fiscal 2014 ended June at News Corp., parent company of the Wall Street Journal, Times of London, Sun and The Australian. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Maryland College Seeks PR Education

    1 Oct 2014 | 11:32 am
    Public liberal arts institution St. Mary's College of Maryland has cast a net for PR proposals to boost its outreach and "presence." [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Chicago Open Space Network Eyes PR Consultant

    1 Oct 2014 | 10:54 am
    The $179M entity that preserves and works to expand the Chicago's 69,000 acres of forest is looking to grow its PR. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Shankman Blog

  • How to Be a Guest Expert on Any Television News Program

    30 Sep 2014 | 10:05 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Having been a guest on a TV show at least once every few weeks (usually more) for the past ten years, I can tell you without fail that getting your face on TV is a beneficial way to promote yourself, your business, or a product you might want to share. (Think an upcoming book.) It improves your credibility, enhances your biography, and offers a nice piece of content that you can then share with your world. Finally, who hasn’t wanted to make their profile photo a picture of them being interviewed with their…
  • Follow them: People Who Piss Me Off, Volume 2!

    5 Sep 2014 | 5:54 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?A few years ago, I wrote a piece about people who piss me off. I think it's time to revisit this theory. Essentially, people in this world can piss you off for two reasons: 1) They're mosquitos. These aren't the people I'm talking about in this blog. Mosquitos annoy you simply because they annoy you. They aren't good people, and they don't do anything to improve you or the world in which we live. They simply exist to annoy. Or 2) They motivate you. They're doing something you want to…
  • Who is Peter Shankman?

    3 Sep 2014 | 7:08 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?This is a Shoemaker's Kid project that I can finally cross off the list! Huge props to Josh Senior and the brilliant gang at Senior Post for getting this done!  Want to know who I am, and what I can do for your business? How I can help you improve your customer service, marketing, advertising, PR, and general brand? Most importantly, how I can increase your revenue? Check it out - I'm really proud of it, and I'd love any comments or thoughts below. And hey - Want to bring me in to keynote your next…
  • Why is Sleep Important?

    3 Sep 2014 | 6:50 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Ask anyone how they’re feeling on any random day and the top two answers that continually pop up include the words “busy” and “tired.” We work all the time. When we’re not working we’re playing, when we’re not playing or working, we’re thinking of better ways to play and work. At the end of the day, we’re tired. There’s a simple solution to fixing the “tired” part - get more sleep. But like most incredibly simple solutions, implementation…
  • For Celebs, iCloud was Hacked. You? Chances are you just use stupid passwords.

    1 Sep 2014 | 7:06 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?  3pm Monday Update: It occurs to me I should mention that I don't in any way condone these images being posted, nor do I condone the photos being passed around online like they are.  1:07pm Monday UPDATE: I've updated the headline to focus on the fact that "being hacked" and "using "puppy" as your password" aren't the same thing. While in this case there was a definite iCloud vulnerability that was exploited, in the end, we all need to be smarter - Including…
 
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    Voce Communications

  • Voce Student Weekly Reading 9/30: Defining the Future of PR, How to Land a Communications Gig & More

    Stephanie Boggs
    30 Sep 2014 | 1:24 pm
    Social Media How Social Media is Reshaping News “Half of social network site users have shared news stories, images or videos, and nearly as many (46%) have discussed a news issue or event. In addition to sharing news on social media, a small number are also covering the news themselves, by posting photos or videos of news events.” Voce Insight – Most college students may find it hard to find time to keep up with news. It’s very important, though, to stay up-to-date on what’s going on in the world – especially in the communications field. Find a way that works for you to…
  • Voce Student Weekly Reading 9/23: Facebook Updating News Feed Algorithm, Career Advice for College Seniors & More

    Stephanie Boggs
    23 Sep 2014 | 12:04 pm
    Social Media Facebook News Feed to Surface More Timely Stories “To decide the posts that surface to the top, Facebook is also going to factor the rate that people are liking or commenting on a post. Facebook currently looks at the total number of likes that a post received, but now it will look at when people like, comment and share posts.” Voce Insight – This is an interesting update that comes as Facebook is trying to decide what it will become next. This change could shift it more towards being a source of hard news, something that Twitter has long done well. Twitter Updates…
  • Voce Student Weekly Reading 9/16: PR Interview and First Job Advice, Internship Expectations and More

    Stephanie Boggs
    16 Sep 2014 | 11:35 am
    Social Media 10 Social Media Blunders That Cost a Millenial a Job – Or Worse “So remember your boss, work colleagues, and hiring managers can see your most polarizing tweets, even if they aren’t following you. And even if your public Facebook profile looks like Fort Knox, anyone can see images you’re tagged in by using graph search. Typing “photos of person’s name” into the search window reveals hidden pictures. Test it out to see how creepy it is.” Voce Insight – If you’re surprised at what you can find out about your classmates online, just remember that the same…
  • Voce Student Weekly Reading 9/9: Twitter Adds ‘Buy’ Button, Google Analytics Proves PR Value and More

    Voce Nation
    9 Sep 2014 | 1:30 pm
    Social Media Shop while you tweet: Twitter launches ‘buy’ buttons Twitter wants you to shop while you tweet. Starting Monday, the short-messaging service is going to test “buy” buttons in tweets. A small percentage of U.S. users will see the buttons in the Twitter apps on iOS and Android. Voce Insight – With around 271 million monthly active users, and over 500 millions tweets sent per day, it’s no wonder Twitter wants to make those transactions into the kind with dollars. There’s also serious money to be made for all involved, if it catches on. What’s the…
  • Voce Student Weekly Reading 9/2: NatGeo a Top Social Media Publisher, Twitter Testing Favorites in Stream & More

    Voce Nation
    2 Sep 2014 | 1:01 pm
    Social Media National Geographic Is Reportedly No. 1 in Social Media Among Publishers “National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter and Instagram.” Voce Insight – While this certainly isn’t the entirety of their strategy there’s a lot to be said about taking advantage of steady access to amazing photography. National…
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    PRNewser

  • Apple Revokes Top Euro Computer Mag’s PR Accreditation

    Patrick Coffee
    1 Oct 2014 | 2:50 pm
    Computer Bild is one of Europe’s biggest tech publications. It’s also responsible for a #bendgate or, as they call it, “bentgate” iPhone 6 video that’s been viewed more than half a million times over the past week. Apple’s response to the video yesterday confirmed everything our inside source told us about their PR practices in September: the company revoked the magazine’s accreditation. Here’s the video, which is really not as bad as the one everybody passed around when the phone first launched: It’s in German, but you can see from the…
  • How to Fight False Rumors Online

    Patrick Coffee
    1 Oct 2014 | 12:35 pm
    If you have to ask… TERRIBLY DISAPPOINTING SPOILER: you can’t. At the very least, it’s going to be difficult. That’s the basic conclusion reached by Emergent, a web gossip tracking tool developed by Craig Silverman of the Tow Center for Digital Journalism at Columbia University and covered by New York Times data blog The Upshot this week. (more…) New Career Opportunities Daily: The best jobs in media.
  • Prince Totally Over His Own Facebook Q&A

    Patrick Coffee
    1 Oct 2014 | 12:32 pm
    Reddit AMAs are effective ways for celebrities and not-quite-famous people alike to get a bit of extra attention and elevate their profiles by interacting directly with the public. In the past, we asked whether such events could serve as a new kind of reputation management tool. While Facebook Q&As are less…notorious, they do exist. In fact, Prince held one yesterday afternoon. Unfortunately for the 1.7 million people who “like” his page, the 13,000 people who liked or shared the announcement, and the 3,000+ users who submitted questions, the man chose to remain as…
  • Majority of Americans Believe Religion Losing Influence

    Shawn Paul Wood
    1 Oct 2014 | 11:45 am
    …open the door and where’s all the people? Pew Research Center’s most recent poll includes some bad news for the Good News: nearly three-quarters of Americans think religion is losing its influence. The qualifier in this poll is that while most of the nation thinks religion is no longer as important as it once was, just as many think that’s a bad thing for this nation on the whole. More than half of my PR career has revolved around the Church. From megachurch pastors to non-profit start-ups, most of the people I have personally represented are morally sound, ethically…
  • The Future of Las Vegas No Longer Involves Zappos CEO Tony Hsieh

    Shawn Paul Wood
    1 Oct 2014 | 10:30 am
    You may not know his name, but you certainly know his company. Many big businesses and top entrepreneurs place Zappos and its CEO Tony Hsieh, pronounced Shay, on the Mount Rushmore of “Best Service-Minded Companies in the Country” (arguably occupying a space next to The Container Store, Southwest Airlines, Chick-Fil-A, and Trader Joe’s). Aside from making every person feel extremely special, he is very passionate about building businesses. This is why he took on the “Downtown Project” in Las Vegas to become an entrepreneur incubator. The project was a $350…
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    PR Fire

  • K2 Space provides office fit out for News UK

    Hazel
    11 Sep 2014 | 8:10 am
    K2 Space has recently completed the office fit out of News UK’s logistics centre in Hertfordshire. It is from this base that the company prints The Times, The Sunday Times and The Sun among other titles. News UK is moving its headquarters from Wapping to The News Building in London Bridge. As part of this it wants to adopt a similar approach to all its offices, resulting in an upgrade of facilities for approximately 50 staff at the site in Broxbourne near junction 25 of the M25. The office layout includes a reception area, a number of informal breakout areas, open plan office space,…
  • Consumers and retailers know the Mom’s Choice Awards Honoring Excellence seal makes a difference. This fall they’re looking for and buying the 37 products that just earned this prestigious award.

    tdoherty@momschoiceawards.com
    3 Sep 2014 | 11:05 pm
    The Mom’s Choice Awards has announced the August 2014 class of award winners (called “Honorees” by the company.) Products earning the Honoring Excellence seal this month includ gear, accessories and personal use products, as well as books for all audiences, from infant through adult. Through its open cycle, the Mom’s Choice Awards presents the winners of its prestigious Honoring Excellence seal each month. “Parents, retailers, and educators shouldn’t have to wait for a specific month of the year to find out what the best products and services are,”…
  • CentriLogic partners with Quorum to deliver Data Recovery as a Service

    Dawn Nicholls
    3 Sep 2014 | 7:35 am
    CentriLogic partners with Quorum to deliver Data Recovery as a Service Powered by Quorum onQ™ and offered with Flexible protection, transparent pricing and rapid recovery allowing customers to reduce IT support costs and risks BRACKNELL, UK- September 3rd 2014,- CentriLogic, a global provider of managed hosting, cloud computing, co-location and advanced IT outsourcing solutions, announced today a partnership with Quorum, a specialist in IT continuity appliances to offer a Data Recovery as a Service (DRaaS) that aims to help UK SMEs simplify business continuity planning while reducing…
  • Backcare Awareness Week 2014

    rodneyep
    3 Sep 2014 | 7:18 am
    Employee Backcare Awareness Week is running from the 6th – 10th October 2014. Relaxa & Posture Group are offering a range of back care health packages from as little as £259 AND / OR online posture training from £1 per user, incorporating a range of backcare health promotion activities for all your staff. This year the National campaign is on office workers. Relaxa employs a team of more than 1,000 highly qualified ergonomics, physiotherapy and health and safety consultants, massage practitioners and instructors UK-wide to provide our range of back care services helping and…
  • Coactiva included on LASA framework to help councils improve software efficiency

    AmyBhavra
    3 Sep 2014 | 7:02 am
    The government has awarded Coactiva, part of the Callcredit Information Group, a place on the Local Authority Software Applications (LASA) framework for the provision of local government software. As part of the framework Coactiva will now be a Crown Commercial Service (CCS) supplier giving local authorities (LA) access to a range of revenue based modules via a fully hosted web based solution which includes credit reference agency integration, modelling, data matching, campaign building and scheduling capabilities. The service will allow local authorities to integrate other in-house data…
 
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    Brian Solis

  • Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context

    Brian Solis
    30 Sep 2014 | 2:05 pm
    Early on, I was one of the first analysts to explore the dynamics of the interest graph versus the social graph in social networks. Think Twitter vs. Facebook. I learned right away that interest graphs tend to share connections based on topics rather than relationships. I also found that every person possesses a series of 6-10 interest graphs that together form a social graph.  Google refers to these groupings as “Circles.” The notion of manually organizing people by interests though proved daunting and unnecessary.  It happens naturally and rather than leave it to humans for…
  • WTF of Business at Saddleback Leather Co.

    Brian Solis
    29 Sep 2014 | 8:55 am
    Guest post by John Bergquist (@JohnFlurry), who leads Content and Communications at Saddleback Leather Co. So much has changed in business in the past 20 years. And it continues to change daily. As Brian has said before, today a business has to engage… or die. And you know what? That delights me. It is the way it used to be. Shopkeepers knew their customers very well. They didn’t need mechanical analysts or teams of test consumers to determine how to best serve them; they heard it directly from the customer. A year ago el Presidente Dave Munson asked me to build a relationship team for…
  • A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences

    Brian Solis
    18 Sep 2014 | 1:37 pm
    This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is only part of the story now. The experiences that people have and in turn share is created a powerful…
  • Digital Transformation and the Race Against Digital Darwinism

    Brian Solis
    9 Sep 2014 | 5:58 am
    Digital Darwinism is a fate that threatens most organizations in almost every industry. Because of this, businesses not only have to compete for today but also for the unforeseeable future. Digital Darwinism is the phenomenon when technology and society evolve faster than an organization can adapt. There are many reasons for this of course. Every fabric of a company is strained due to internal and external influences. The challenge lies amongst the very leaders running the show today. Their mission and the processes and systems they support today may already be working against them.
  • Five Trends Shaping the Future of Work

    Guest Author
    4 Sep 2014 | 12:27 pm
    Guest post by Jacob Morgan, author of the newly released, The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. You can connect with Jacob on Twitter or email him directly: Jacob@ChessMediaGroup.com. If there’s one thing that we can all agree on it’s that the world of work is changing…quickly. The way we have been working over the past few years is NOT how are we are going to be working in the coming years. Perhaps one of the most important underlying factors driving this change is the coming shift around who drives how work gets done.
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    Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency

  • The PR price of doing what needs to be done

    Ronn Torossian
    29 Sep 2014 | 12:56 pm
    When an Atlanta homeless shelter was in danger of having its water service terminated, an Atlanta area charity known as Hosea Feed the Hungry and Homeless stepped up and delivered hundreds of cases of bottled juice and bottled water to the shelter. Sure, they could have tried to raise the money [...] The post The PR price of doing what needs to be done appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
  • Home Depot Breach has Customers Checking their Wallets

    Ronn Torossian
    22 Sep 2014 | 10:34 am
    There’s no doubt that technology is both the blessing and the curse of modern life – and modern consumer PR. Ronn Torossian says the latest brand to learn this lesson the hard way is Home Depot. The home improvement giant certainly benefits from allowing customers to pay with plastic, as [...] The post Home Depot Breach has Customers Checking their Wallets appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
  • Disney betting on Frozen once again

    Ronn Torossian
    19 Sep 2014 | 10:18 am
    Walt Disney world is tearing down another classic attraction and replacing it with a fancy new one for a new generation. Which story will they be telling? Well, if you guessed “Frozen,” you’re getting very warm. Ronn Torossian has the story of Disney’s latest PR foray. Nothing [...] The post Disney betting on Frozen once again appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
  • Netflix Expansion Signals a Race in the Video Streaming Industry

    Ronn Torossian
    17 Sep 2014 | 9:44 am
    The biggest success in the world of streaming entertainment is now poised to expand even further. Netflix, the world’s largest subscription service, will soon be offering its programming in six European nations, including Germany and France. The company established a presence in Canada back in [...] The post Netflix Expansion Signals a Race in the Video Streaming Industry appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
  • The Role of an Internship in your Business Success

    Ronn Torossian
    15 Sep 2014 | 10:45 am
    It’s a question every career oriented professional asks when entering the workforce. And it’s a question every employer needs to have an answer for: How do you get a job that requires [...] The post The Role of an Internship in your Business Success appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
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    PR Couture // Fashion PR » PR Couture // Fashion PR

  • Please Don’t Make these 4 Cover Letter Mistakes

    Crosby
    1 Oct 2014 | 2:51 pm
    With so many PR internship and fashion PR job listings coming through our job board (and oh so many resumes of soon-to-be PR graduates in my inbox), it seems like a good time to pen a short article with several common cover letter mistakes. Most of these hold true for any email you may be sending that is essentially asking someone to give you something you want (a job, knowledge, a business connection, gold Fendi heels). Using To Whom it May Concern (it's concerning) If you can't take the time to figure out a contact name, there's really no reason for the recipient of your cover letter to…
  • Brush up on these 5 Email Marketing Best Practices (Before the Holiday Rush)

    Sydney Mintle
    1 Oct 2014 | 8:30 am
    The leaves may be just beginning to change colors, but green and red should be the colors du jour when it comes to end-of-year planning. The holiday season is a crucial time to not only secure those holiday gift guides, and throw an epic holiday party, but to also connect directly with prospects through strategic email marketing campaigns. The first step when planning a seasonal marketing campaign is to be clear about your business goals, and how email marketing can support those efforts. Whatever your primary objectives, thoughtfully produced content will be well-received during this busy…
  • Welcome to the Fashion PR Haute Shop

    Crosby
    30 Sep 2014 | 1:23 pm
    When I was nothing but a young thing, pouring over Sassy, obsessed with every episode of House of Style, one of my favorite daydream activities was to imagine my own boutique concept. First, there was Basics, my third-grade mall solution to the seemingly impossible - "I just need a white/red/black skirt/shirt/" problem since semi-solved by the likes of American Apparel. Then I dreamed of a small store on State St. in Santa Barbara, where champagne would flow and my gray cat would perch in the window. And on and on it went. While at fashion school I envisioned a multi-layered store where each…
  • Kelly Cutrone’s PR Mistakes, Tweet Your Amazon Wish List & Instagram’s Favorite Models

    Martha
    26 Sep 2014 | 3:30 am
    Spark that creative genius with these five habits. (via Fast Company) See what it takes to land a job at Polyvore and how it can help you land your dream gig. (via Marie Claire) Kelly Cutrone's worst PR mistakes and more. (via Racked) Getting to know Kristen Joy Watts, Instagram's Fashion Community Lead.( via Business of Fashion). Some new tools to put in your PR toolbox. (via PRTini) The enigma of why men don’t use Pinterest. (via the Telegraph) The new Dear Abby? Lena Dunham launches new advice series and it’s exactly what you’d expect. (via Huffington Post Style) Tory Burch is ready…
  • KENWERKS Seeks Fashion PR Intern in L.A.

    Martha
    25 Sep 2014 | 2:30 pm
    Bi-coastal fashion PR and marketing firm KENWERKS is looking for a passionate and energetic intern with a strong work ethic and is interested in learning the ins and outs of PR/Marketing. Duties for this internship include directly shadowing KENWERKS owner, Ken Loo, and Women’s PR Director, Kate Rose, in all aspects of the clients’ public relations needs, as well assisting the KENWERKS team with projects to build brand recognition and in creating and implementing brand awareness events. Learn More and Apply Desperately seeking to hire your next fashion PR pro? Just $49 per listing…
 
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    Don't Eat the Shrimp - Josh Morgan's Take on PR, Social Media & Marketing

  • Creating art from something everyone sees…David Imus and maps

    Josh Morgan
    29 Sep 2014 | 11:21 pm
    Every once in awhile an artist is rewarded for something that others may view as mundane.  It’s the combination of utility and craft that together creates beautiful art. Maps are all around us.  When you look past their ubiquity, you can see art.  One of the most famous examples of this is the NY Subway map, and the beauty and perspective provided by maps was the subject of one of my favorite episodes of “The West Wing.” I have a large map of England from 1814 in the foyer of our home that always serves as a great conversation starter:   This evening I read an…
  • Balance.

    Josh Morgan
    15 Sep 2014 | 11:51 pm
    I work at a PR agency.  We work with a lot of clients.  Some of the clients are the type that warm your heart, and some aren’t. They aren’t “bad,” they just don’t provide the extra satisfaction of the “social good.”  (Yes, at this point one can make the case that as long as companies don’t hurt people they are doing a social good by providing a service, creating jobs, creating wealth that can be used for good etc., but that’s secondary here.) So, by day, yes I do get the chance to sometimes work on things that are truly good, and other…
  • Do you want to connect on LinkedIn?

    Josh Morgan
    9 Jul 2014 | 11:57 pm
      Then that shouldn’t be our first interaction.  Going back through my old posts, I started writing about LinkedIn first in 2007. I’ve written about my first comparisons between how I was using LinkedIn and Facebook, how as a small business owner I used LinkedIn to land a client, and many times how the people at LinkedIn are masters at using their own data to tell stories. This is about how I use LinkedIn and some advice for students.  I use the network as a way to keep up with people I know professionally.  This means it’s someone I’ve worked with, or met in a…
  • Everything You Tweet is Fair Game

    Josh Morgan
    23 Jun 2014 | 1:49 pm
    I often remind executives that when they Tweet something, they are every time providing a quote for a reporter and need to take that into consideration that the contents of the tweet could show up again. I was reminded of this myself in Sunday’s Sacramento Bee, in the Travel Column by Sam McManis when confronted with a Tweet I had sent nearly a month earlier while waiting for a plane: THE TWEET From Josh Morgan (@joshdmorg): “Dear all airport PA announcer script writers, can you stop saying ‘due to increased security.’ It’s been increased for 13 years now.” — Compiled by…
  • Agency Lessons from Mad Men Episode 706 – “The Strategy”

    Josh Morgan
    24 May 2014 | 9:20 pm
    Image from AMCTV.com/MadMen   Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 24 posts about real world agency lessons from the show and here’s a few from “The Strategy:” Roger Sterling says…
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    Mark My Words

  • Sainsbury’s

    Dave
    1 Oct 2014 | 3:22 am
    Sainsbury’s sales strategy slip up The supermarket is exhorting staff to get shoppers to spend an extra 50p on every visit – but it accidentally made the plan public. http://www.theguardian.com/business/2014/sep/30/sainsburys-sales-strategy-public
  • War of the Words

    Mark Borkowski
    24 Sep 2014 | 12:40 pm
    The political banners under which we operate may be different, but the forces that drive our world are still the same. After many years enjoying comparative warmth and reconciliation following the fall of the USSR, the imperial eagle of Russia is narrowing the eyes of its Western head and turning once more towards the East. This week, the New York Times reported that Russia is set to <http://mobile.nytimes.com/2014/09/24/world/europe/russia-takes-step-to-extend-control-over-news-media.html?ref=europe&smid=tw-nytimes&_r=1&referrer=> “limit foreign ownership of Russian media…
  • Curiosity about what we don’t understand needs to exceed that which we do!

    Mark Borkowski
    19 Sep 2014 | 1:32 pm
    So Scotland has voted. All the hype, the rhetoric, propaganda, and social chatter boiled down to one thing. In the end the majority are still cautious and rather than embrace uncertainty and change (an opportunity some did in this case)  stick with the status quo. The crowd certainly has the power these days to change opinion and spin a media charge, but arguably only up to a point. The loudest voices aren’t always the pioneers and there is a big question around data, but that’s another blog altogether! Anyway, this is not a radical new thought. But it’s one I keep coming back to.
  • The Recipe

    Mark Borkowski
    1 Sep 2014 | 7:16 am
    Identify the goal. Capitalise on every channel. Hook celebrity. Keep it simple… And fun! Make it immediate. Consider the power of viral multiplication. Allow participants to feel good. (Ensure its not really worthy.) Indulge the emotional connection. Sit back and watch it grow. ALS. It doesn’t matter if it’s not new. Kudos!
  • Call of Duty propaganda is Goebbels for new age

    Mark Borkowski
    21 Aug 2014 | 2:02 am
    For a split second I thought I was watching an episode of Homeland. The slaughter of the American journalist was styled with HD cameras using an arid backdrop straight from Breaking Bad. From the very beginning, Islamic State (IS) understood the culture they wanted to undermine and the need to create emotion among the crowd in doing so, and they are masterful at it. The past 24 hours has ushered in a new age for sadistic and sophisticated propaganda. In a Call of Duty era, the video employed the highest level of technical expertise, thought-through location and almost certainly an autocue to…
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    Deirdre Breakenridge

  • Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

    Deirdre Breakenridge
    30 Sep 2014 | 6:19 am
    If you haven’t checked out theSkimm, I encourage you to take a look. I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit?”  For me, theSkimm is an essential resource. For those of you who are curious about theSkimm and how the newsletter came to life, here’s a Q&A with theSkimm co-founders, Carly Zakin and Danielle Weisberg. Carly and Danielle took a few moments out of their busy day to share more about the Daily Skimm, which I read and enjoy every weekday. Q. News is so important for communication…
  • Three Pressing Questions in PR: What Students Want to Know

    Deirdre Breakenridge
    26 Sep 2014 | 5:51 am
    Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference. Together, we were blurring the lines and carving out the Modern Day Communicator. We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. It was a day full of questions, ideas and forward thinking for the PR industry. One of the highlights of my trip to ROC was sitting with a group of students prior to my luncheon keynote session. We sat in a small circle, about 15 of us, and got into a pretty candid…
  • PRStudChat & PR20Chat Kick off the Busy Season With a “Back to School #PRToolkit” Twitter Chat on Sept. 9th

    Deirdre Breakenridge
    5 Sep 2014 | 6:13 am
    Where did the summer go? It’s September, which, for most, marks the busy season. Vacation is over and our students, educators and pros are either back in the classroom or busy at work. On September 9th at 8:30 p.m. ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.” We’re kicking off our special #PRToolkit (follow this hashtag) chat session to help students and professionals maximize their PR, marketing and social media initiatives in the fall and into 2015.
  • What’s in Your Fall 2014 Communications Toolkit?

    Deirdre Breakenridge
    3 Sep 2014 | 6:03 am
    It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school.  Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “Tech Tested” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.       1. SumAll:   Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social…
  • Guest Post: The PR Generalist vs. The Industry Specialist

    Deirdre Breakenridge
    26 Aug 2014 | 6:21 am
    A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people. Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. I define myself as a PR generalist. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more.
 
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    Solo PR Pro

  • #SoloPR Chat Turns 5 – Join Us to Celebrate!

    Kellye Crane
    30 Sep 2014 | 5:00 am
    In 2009, the U.S. welcomed its first black president, we mourned the loss of the “King of Pop,” and people were talking about a crazy new TV show called the Jersey Shore.  And on Twitter, we gathered a group of forward-looking early adopters for an hour of “smarts and sass,” Solo PR-style. The time has flown by, but it’s true – the #SoloPR chat on Twitter has been going strong for five years! Please join us next Wednesday, October 8, at our usual time (1-2 p.m. Eastern, 10-11 a.m. Pacific) as we celebrate the longest continually-running PR chat on Twitter.
  • Ethical Public Relations – Why It’s Important and Tips for Conduct

    Kellye Crane
    25 Sep 2014 | 9:02 am
    Anyone in public relations for any length of time will certainly encounter his or her share of ethical dilemmas. While the best way to deal with these challenges can be debated, there is no doubt having ethical standards for your PR work is important for your long-term career (and reflects on the industry as a whole, as well). During this month’s #SoloPR Topic Chat on Twitter, the community discussed why ethical standards are important in PR, and shared excellent insights and tips on how to handle some common sticky situations. We were joined by Bonnie Upright and PRSA to discuss the…
  • Join Us for This Week’s #SoloPR Topic Chat: Ethics

    Kellye Crane
    23 Sep 2014 | 5:00 am
    Tomorrow (Wednesday, 9/24/14) at 1-2 p.m. Eastern time, we’re looking forward to our monthly #SoloPR Topic Chat on Twitter (never participated in a Twitter chat? Here’s how!). We’ll be discussing an interesting and challenging topic for all public relations professionals: ethics. September is Ethics Awareness Month at PRSA, and we’ll be joined by fellow indie and PRSA Board member Bonnie Upright (@BonnieUpright). This is a chance to discuss ethics with the #solopr chat’s trademark candor and wisdom. Questions for our Topic Chat on Ethics will include: 1. PRSA doesn’t…
  • 5 Tips to Build Client Partnerships

    Kellye Crane
    16 Sep 2014 | 5:00 am
    This is a guest post by Heather Whaling, president of Geben Communication. The people who hire you – are they clients or customers? Do they see you as a partner or a vendor? A consultant or a freelancer? Just semantics or is there an actual difference? I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. During this phase, I want to determine if they’re looking to partner with a consultant … or if they just need a freelancer to draft some press releases. If we decide we’re a good fit for…
  • Q&A Chat Re-cap: Weekend Work and more

    Kellye Crane
    11 Sep 2014 | 9:18 am
    On the second Wednesday of each month, we hold our traditional Q&A chat, where top independent communication professionals share thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). Our September 2014 chat focused on the following topics of interest: Q1: Do you typically work on the weekends? If not, how do you avoid? Q2: Many have criticized the NFL’s PR in the Ray Rice scandal. How much can PR control? Q3: What obligation does a media company have to ensure the political correctness of its staff? Q4: What do we think…
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    Paul Stallard's PR Blog

  • Where will you be sleeping on 3rd October 2014?

    Paul Stallard
    25 Sep 2014 | 8:27 am
    Your bed, maybe a relaxing hotel while on vacation? Wherever it is I am sure it will be warm and safe. I will be spending the night along with eight other colleagues sleeping on the streets of Reading to raise awareness and funds for abused and homeless children across UK & Ireland. With the current […]
  • Please vote: The @BerkeleyPR website is up for design award

    Paul Stallard
    22 Aug 2014 | 2:28 am
    Our brilliant new website, created in-house by our super talemnted team is up for a design award but needs votes. The Awwwards recognise the talent and effort of the best web designers, developers and agencies in the world…….and I believe our team deserve to be sat alongside them. It literally takes no more than 30 […]
  • Seven tips for an out of office message

    Paul Stallard
    5 Aug 2014 | 3:30 am
    One of my good friends always has an out of office on. Mainly because she is travelling a lot with work but I am now used to receiving one every time I drop her a line. Hers are actually pretty good and matched with FB and Twitter updates I can generally work out if I […]
  • @Bytenight needs you #ThamesValley

    Paul Stallard
    23 Jul 2014 | 4:11 am
    At a time when most people are thinking about their summer holiday and relaxing on an exotic beach I am thinking about sleeping rough in Reading on a potentially cold and wet October night. Why would I be doing this? Well because I am a supporter of the fantastic charity event Byte Night that supports […]
  • Timekeeping tips to reach the top

    Paul Stallard
    23 Jul 2014 | 1:22 am
    I was sat on the exercise bike at the gym (honestly, I do go sometimes) and instead of pushing myself to feel the burn I was being a bit lazy and reading the June issue of GQ. One of the articles really caught my eye. It was by Paul Henderson who had interviewed five eminent […]
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    Everything PR

  • INFINITE PR GOES GLOBAL: FULL MERGER ANNOUNCED WITH TOP UK FIRM, SPADA

    Richard D. Pace
    1 Oct 2014 | 8:48 am
    Since its founding in 2001, Infinite PR has provided strategic communications and crisis counsel to some of the world’s largest law, consulting and financial firms, offering global service through a network of strategic partners. With similar client bases and complementary cultures, Infinite and Spada are now joining forces to create the first global professional services communications consultancy. At launch, it will boast more than 45 experienced consultants across four offices: New York, San Francisco, Research Triangle NC, and London.  Clients can expect the same high standards and…
  • Dr. Chauncey Crandall & PR Students

    Archie Obrien
    1 Oct 2014 | 6:24 am
    Whether one is a constant teacher like Dr. Chauncey Crandall, or a student of the arts, wise citizens are always learning. Like many others, Theresa Graham a student of the Department of Journalism at Indiana University has a public relations assignment which she is asking any participants to assist her with.  She may be reached at thegraha@imail.iu.edu Her query follows: “We have been told that employers have been concerned that today’s college graduates lack the knowledge and skills necessary to function effectively in a competitive work environment. We are conducting a survey with the…
  • Burson-Marsteller’s Radical Client Speaking At Yale Tuesday

    Richard D. Pace
    29 Sep 2014 | 2:17 pm
    Given the controversy surrounding Burson-Marsteller’s representation of the Ennahda political party, one wonders if Don Baer, CEO of the firm who’s widely seen as one of Hillary Clinton’s closest confidants is concerned of a possible backlash to Hillary. Sheikh Rachid al-Ghannouchi, the head of Tunisia’s controversial Islamist Ennahda Movement, is scheduled to speak on Tuesday afternoon at the Yale Law School – talk about opening doors quickly. Burson-Marsteller is one of the world’s most successful public relations firms. The Washington Free Beacon reported that al-Ghannouchi is…
  • Gus Drakopoulos On Breastaurants walking a fine PR line

    Archie Obrien
    29 Sep 2014 | 2:12 pm
    When Hooters debuted the chain back in the 1980s, the uproar and raised eyebrows were the best PR, the company could get. Now, the home of wings and little orange shorts are an international brand, and their success is beginning to spawn a plethora of copycats hoping to cash in. The common parlance for these eateries that add a hint of blatant sex appeal to their pub fare is “breastaurant,” a moniker most places are willing to wear with pride. But it will be tougher for the newcomers to achieve the success Hooters has. When they opened their doors, Hooters was celebrated and derided by…
  • Unique IndieGoGo Campaign Set to Fund New Multicultural Division

    Archie Obrien
    29 Sep 2014 | 11:28 am
    Lynch Archer PR Entertainment recently launched an exciting IndieGoGo campaign with donation perks ranging from exclusive access to audience seating at popular TV show tapings to not-so-easy-to-come-by invitations to “Hollywood” red carpet events, Timed to coincide with Hispanic Heritage Month, the objective of the LAPR Latino two-week IndieGoGo campaign is to raise venture capital for the creation of a multicultural PR division that will provide Latino talent – actors, comedians, musicians, athletes, directors and producers vital media representation within mainstream consumer…
 
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    Blog | Stalwart Communications

  • Why staying with the times is a must in PR

    David Oates
    1 Oct 2014 | 8:30 pm
    The NFL sure has had it's run of bad press. Almost all of it is self-induced. Just when you thought the dust was settling, this happened: NFL says Abdullah should not have been penalized KANSAS CITY, Mo. (AP) - The NFL said Tuesday that Kansas City Chiefs safety Husain Abdullah should not have been penalized for unsportsmanlike conduct when he dropped to his knees in prayer after an interception. Whoops!! Good PR is not just being politically correct, but rather understanding the nuances of your audience base. In this case, the refs flat out blew it, and the NFL is dealing with yet another…
  • Snapchat: Potential Sleeping Giant

    David Oates
    12 Sep 2014 | 3:14 pm
    Many of you may have heard of the popular application Snapchat, which is available on any app store, for nearly any smartphone nowadays. The app, which has 100 million monthly active users, gives people the ability to take photos or record videos then send them to other users, which, after a short  amount of time, will disappear. While there has been published evidence that the Snapchat demographic is typically among the older teens and the millennials, a case can be made regarding how the app could help businesses develop their brand, if that is your target audience. By using the “Our…
  • Malaysia Airlines Catches Heat For “Bucket List” Contest

    ajamison
    3 Sep 2014 | 12:44 pm
    TIME recently shared Malaysia Airlines Asked for Travelers’ “Bucket Lists” in Ill-Advised Contest and my immediate thoughts were: How many people reviewed and approved this idea before the contest launched? What level of experience and knowledge does their PR and Marketing team have in reputation management?  What in the world were they thinking?  Bucket Lists are associated with things you want to do before you die. It’s not exactly the phrase you’d want to incorporate into a contest after the MH17 and MH370 tragedies. Malaysia Airlines has a huge challenge ahead of them in…
  • Memo to Division I Athletes - Own Up to Your Stupidity

    David Oates
    27 Aug 2014 | 10:42 pm
    If you don't, your day in the sun will turn into a PR nightmare and everything you've worked for will be gone in a New York minute. Isn't that right, recently named USC Captain turned suspended has been Josh Shaw?? LA TIMES - Josh Shaw admits he lied and is suspended by USC but questions remain By GARY KLEIN, LINDSEY THIRY Josh Shaw, a hero for a matter of hours, is now known for a lie. With the Trojans' opener against Fresno State just days away, the USC senior football team captain Wednesday told school officials he fabricated a story about rescuing a nephew in a pool and lied about how he…
  • My Internship Experience at Stalwart Communications

    David Oates
    21 Aug 2014 | 1:15 pm
    During my summer internship at Stalwart Communications I gained an incredible amount of experience.  Coming in as an intern, I did not know what to expect, but I had a few goals in mind. I really appreciate the help of everyone, and the willingness to teach me the things needed to thrive in the PR industry.  Some of my memorable experiences this year include going to KUSI and Fox 5 studios, our team building outing at Fitwall, Chargers training camp, and meeting Consumer Bob at gap intelligence! I enjoyed working with everyone, especially Elizabeth, she was my summer lifeguard! Thank You…
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    prTini

  • Thinking Inside the Box: A Content Marketing Case Study

    Heather Whaling
    30 Sep 2014 | 8:24 pm
    Based in Kansas City, Hello Fearless is an online school for female entrepreneurs. In conjunction with their launch last month, they wanted a creative campaign that would pique the interest of a small group of highly targeted, “fearless” female influencers. Geben worked with Hello Fearless to develop a content-driven “surprise and delight” campaign to connect with this group of women, centered on the following goals: Build and nurture relationships with female influencers Spark social chatter leading up to launch Expand Hello Fearless’ online footprint Drive signups for Hello…
  • Best TED Talks for Communicators + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana Harrington
    26 Sep 2014 | 6:32 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Industrial Marketers: Stop Ignoring Social Media and Get Ahead of Your Competitors Kraft Says It Gets Four Times Better ROI from Content Than Ads 6 Best TED Talks for Communicators 3 Ways B2B Organizations Can Embrace Social Media Strategy An Analytics-Driven Approach to Becoming a Brand Publisher 15 New Facebook Advertising Statistics 17 Quick Wins to Boost Your Social Media Marketing Right Away 3 PR lessons from Beyoncé Business Lessons from the…
  • New Tools PR Pros Need to Discover

    Heather Whaling
    24 Sep 2014 | 7:06 am
    Guest post by: @Alicia_LW Tools are constantly popping up to help communication professionals save time, easily connect with journalist and influencers, and produce better results for their company and clients. But how do you know which ones are worth the investment? Trying new tools for the short free trail week is more often than not confusing and time-consuming. It’s like trying to buy the best wine. Does anyone actually know how to read the label? Plus, a sample of wine at the store could taste completely different with the food you have planned. Not to mention, who has time to try…
  • Must-Have Tools for Visual Marketing + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    19 Sep 2014 | 7:11 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity Is Writing Still the Most Important Social Skill? Meet the Man Who Unlocked the Secrets of Mobile Marketing Budweiser Wants You to Buy a Facebook Friend a Real Beer Pay to Play – The End of Free Social Marketing? Industry Groups Release Wikipedia ‘Manual’ for PR Pros 3 Social Media Measurement Tips to Improve Click-Through Rates 23 of the Best Social Media Articles and…
  • Time Management 101: 8 Tips to Maximize Your Day

    Heather Whaling
    17 Sep 2014 | 5:00 am
    With so much technology at our fingertips and a smattering of random 30-minute meetings on the calendar every day, it’s a wonder we get anything done sometimes. Finding new apps and tools to better manage our calendars and to-do lists is helpful, but those are simply band-aid solutions to a much larger problem. What’s more important is being more thoughtful and intentional about how we spend our time. Below are a few ideas and best practices we’ve implemented at Geben to maximize our time every day (Shout out to Megan Severs, our VP of client strategy, for compiling this list!):…
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    theblueballroom

  • mornings!

    Carol
    1 Oct 2014 | 2:10 am
    I’ve always been a ‘bird’ of some sort. Coming from Liverpool, I’ve been a Liverbird since the day I was born. In the Girl Guides I was a kingfisher, wearing the badge that went with the name. Later I joined the WRAF and the world of metal birds. Most recently, my daughter declared me a snowy owl, because I’m ‘calm, wise and see everything’. But the bird that affects me most of all is the one that dictates my day. You see I hardly ever sleep. Four hours do just nicely, but I can get by comfortably on two. I’m a night owl that dances till dawn and buys croissants when the baker…
  • 21 thought leaders, 2 days, 1 beach

    Emily Bateman
    29 Sep 2014 | 4:07 am
    The Silicon Beach Conference was held at the Pavilion Dance theatre situated right by Bournemouth beach. Such a great location over the sunny two day conference which was jam-packed with inspiring speakers and a relaxed environment to meet like-minded marketers in the industry. If you missed out this year, it is definitely one to look out for in 2015. It was a pleasant surprise that the overall theme was based around people, humanising brands and collaboration. Ensuring people are the main focus of the business and enabling creativity to thrive amongst a happy and engaged workforce within an…
  • Unlimited holiday? No thanks…

    Hannah
    25 Sep 2014 | 9:11 am
    It’s no secret that, as much as we love our work, us blueballroomers love a good holiday. As in, we really love holidays. Okay – so we can’t shut up about them. So when we saw Richard Branson in the news recently, revealing how he is giving all 170 of his personal staff unlimited annual leave, our initial reaction in the office was one of admiration. But when we discussed it more deeply, we wonder whether in practice unlimited holiday would make for a happier, healthier or more engaged workforce after all. By putting the employee’s holiday entirely in their own hands,…
  • Talking cure for phone comms

    Christopher
    23 Sep 2014 | 8:32 am
    Today sees the debut of an iPhone app that enables old-fashioned voice calls to deliver much, much more. Talko aims to unify different smartphone comms instead of conversations going across various apps. It blends other smartphone functionality, such as adding text and photos to the conversation. Calls are also recorded to a server so they can be replayed; and, after the call, others can add their thoughts – with call participants notified of the update. So it has great potential for brainstorms. In the future, Talko may also convert voice calls into text – watch this space. The…
  • Why we just love infographics

    Nicky Redmond
    19 Sep 2014 | 7:55 am
    Infographics are a fantastic communication tool and when well designed, can paint a thousand words in visual harmony. It’s been a hot topic in the office this week as we prepare for an infographic workshop for one of our German clients. We’ve been debating about what makes one good, why they work for organisations and the communication potential of such a great tool. With a fast paced world of data and continually moving information, there is so much noise and information to download that finding some simplicity for a complex message can be the tonic for a piece of communication. Not only…
 
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    Sword and the Script

  • Should PR Pros Sign up for Ello?

    Frank Strong
    30 Sep 2014 | 3:00 am
    If a life immersed in technology seems to be getting faster, it’s not just that technology enables us to be faster, but the process of creating faster technology is getting faster. “Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. Ello is a great example. The social network shed obscurity, scrambled to adjust to sudden growth – to the tune of a reported 45,000 requests to join an hour – and experienced a PR backlash in the span of just a few days. “Ello doesn’t have to be storing and…
  • Company Bites Journalists…Again

    Frank Strong
    23 Sep 2014 | 3:00 am
    Think the media won’t cover your product?  Well then, you’re just not thinking outrageously enough.  It’s very easy to do, but will require some steely nerves the first few times you try it. There’s a secret trick that marketers of apparel love to use.  It’s guaranteed to score ridiculous amounts of coverage.  Ready for it? 1. Be offensive and distasteful.  Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. It’s important to be only…
  • Good Customer Service is Good Marketing

    Frank Strong
    16 Sep 2014 | 3:00 am
    When customers have great experiences with businesses something magical happens:  They tell other people.  In this way customers are a little bit like money in that it usually takes some to make some more. For a couple years now, and perhaps longer, my sister and brother-in-law have purchased a subscription to the Cellars Wine Club as a Christmas gift for me.  Each month the company ships out two bottles of wine – with an accompanying one page summary of each wine describing the origins and making of the wine being shipped.  One might argue the company is selling wine education, rather…
  • Frequency Hop: The Social Conversation Fragments

    Frank Strong
    9 Sep 2014 | 3:00 am
    A secure radio transmission broadcasts a signal in tiny fragments on more than 100 different frequencies per second.  To understand the message, a receiving radio must be scanning those channels in exactly the precise sequence as the transmitting radio. The concept is called “frequency hop” and it is another layer of security in the radios the Army fields to ground troops.  Of course the messages are also encoded and without the key, the communications are unintelligible. The keys are changed frequently. An advantage of frequency hopping is that it’s virtually impossible to jam a…
  • Off Script #9: Steveology on PR, Content and Net Neutrality

    Frank Strong
    2 Sep 2014 | 3:00 am
    A few years ago, I met him out on the social media trail. How it happened, I can’t quite recall, but over time, we just sort of took to each other. Of all the things that Steve Farnsworth is – a man who counts IBM as a client, a regular on social media power lists, and ubiquity on the web – one that stands out for me is his approach-ability. He’s brilliant — and a genuinely good guy. One of the most amazing things about the web – indeed one we take for granted today – is the opportunity to meet people we might not ordinarily meet.  Steve and I are on opposite coasts, and…
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    Next Communications

  • From School PR to Plan 'B'

    Richie Escovedo
    25 Sep 2014 | 9:29 pm
    I've left school PR.Sharing some personal news: After 13 yrs in #schoolPR, I've accepted a position @balcomagency. (Sad to leave exceptional @mansfieldisd team)— Richie Escovedo (@vedo) September 11, 2014 I can now call myself a former education communication professional. It was time for a change. I found myself at a crossroads of sorts in my career. It felt like I either needed take a deeper dive into PR and public education or seriously explore other opportunities.I chose the latter.To be clear, I've loved my 13 years (including the last eight in a public school district) in school PR.
  • Dig deeper when you know the story is close #schoolPR #mediarelations

    Richie Escovedo
    4 Jun 2014 | 9:01 pm
    Where did May go?! Another school year is coming to a close. I've been in school PR for 13 years now (lucky 13!) and as does most Mays in education, the month just goes. Quickly. We had some challenges and some great bright spots. One such bright spot came in the middle of the month and brought with it an important media relations lesson: If you know a story worth telling is buried in obscure information, dig deeper and find your pitch.The InquiryThe email was simple. I received a quick message from one of our American Sign Language (ASL) teachers that read as follows:"Our ASL classes are…
  • On Working Together

    Richie Escovedo
    8 Apr 2014 | 4:40 pm
    Our PRSA chapter recently held a joint program with our friends at AAF Fort Worth and Social Media Club Fort Worth to host author/speaker Jackie Huba for a fun evening at Four Day Weekend Theater. This night on the town took well over four months to coordinate, as the organizations' presidents met and e-mailed each other to work out details.The groups share a few members, and we all recognized an opportunity to join forces on the March 27 event to meet our common desire to provide quality programming. We had a great time, too, as you can see by the photos on our Facebook page.One day before,…
  • RPIE for the #schoolPR Pro: Communication Plan Checklist #tspra14

    Richie Escovedo
    20 Feb 2014 | 7:00 am
    School public relations programs have a much greater chance of success with proactive, strategic planning that incudes measurabIe objectives set forth by research and evaluated. The following is the RPIE for the School PR Pro checklist I created to share with other school public relations pros to guide them through the 4-step process -- Research, Planning, Implementation, and Evaluation.  This checklist was first prepared and shared at the 2014 Texas School Public Relations Association conference during the roundtables session.
  • Stuck between a shock and a tarred place

    Richie Escovedo
    5 Feb 2014 | 8:02 pm
    I first considered writing another column about the solid program we have for members and guests at the next luncheon. But that seemed like fluff when put up against a local, sensitive topic, the discussion of which substantially advances the PR profession and professional.Sometimes working in PR and strategic communications sucks. That's where I believe the leadership and communications teams at JPS Health Network found themselves over the last few months. The situation of a patient and family leading up to a judge's ruling and follow-through on the order is unbelievably sad. To be clear, I…
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    Crenshaw Communications

  • Before You Hit “Send”: Effective Communications For Communicators

    Marijane Funess
    30 Sep 2014 | 8:54 am
    Ever exchange 12 emails with someone in an office next door when a 10-second conversation would do? It happens all the time, at our PR agency and plenty of other companies. And here we thought we were the communications experts! In award-winning novelist Joe O’Neill’s compelling new book, “The Dog,” the narrator has a tricky relationship with his employers, who are mysterious Middle Eastern billionaires. The relationship is so tenuous that the hero spends hours “mental-mailing,” or composing emails he rarely sends but instead uses to decide which channel,…
  • Personal PR: The Rules Of Reinvention

    Marijane Funess
    26 Sep 2014 | 7:44 am
    Nancy Gottesman, a terrific freelance writer and longtime friend, recently had an experience that any upwardly mobile PR professional can benefit from. She traded her computer for a pen and notepad to pursue “next-chapter” employment as a bartender/cocktail waitress. That’s right; waiting tables was a gig she had loved thirty years ago in her 20s. The machinations she goes through in this piece for Prevention – to compete with the “PYT”s who also want the job in sunny southern California — offer a master class in personal reinvention. There are also…
  • Keeping The Technology In Tech (Or Any Other) PR

    Dorothy Crenshaw
    25 Sep 2014 | 7:57 am
    “Taking the Tech Out of Tech PR” has some useful advice for PR professionals, mostly about keeping communications personal and not abusing email outreach. It can’t be said often enough. We monitor an inbox for a major technology news site, and the quantity of PR pitches that come in through it is truly staggering. So is the variation in quality. But that’s another post. It’s true that automation can only go so far in a professional services business like PR, and that mass email is overused in media relations. But overall, I’d say many technology PR…
  • Positive PR For Posture?

    Marijane Funess
    23 Sep 2014 | 5:47 am
    So it appears that Sheryl Sandberg was wrong. We do not need to “lean in” to be winners, we need to stand up straight. According to Amy Cuddy, creator of “Power Posing,”  the second most visited TED talk of all time, at our agency’s next new business meeting or your executive presentation, we should remember not to shrink in our seat, or touch our face or neck or cross our ankles tightly while sitting. “These postures are associated with powerlessness and intimidation and keep people back from expressing who they really are,” Ms. Cuddy said, and she is…
  • The NFL’s Black Eye Offers Lesson In Crisis PR

    Dorothy Crenshaw
    22 Sep 2014 | 10:45 am
    For the NFL, the (reputation) hits just keep on coming.  Commissioner Roger Goodell’s press briefing following the release of the notorious Ray Rice videotape in which he knocks then-fiancee Janay Palmer unconscious is a lesson in crisis PR, but mostly about what not to do. Here are some of the more instructive learnings from the NFL’s efforts to manage its battered reputation. In this case, the errors outnumber the wins, starting with these “Don’ts”: Hope that you can run out the clock. Goodell waited ten days to fully address the situation, which was about 9…
 
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    @jspepper

  • The Need for Middle Ground and Skepticism - Not Hype, Not Contrarianism - On Social Networks (eg, Ello)

    Jeremy Pepper
    29 Sep 2014 | 12:00 pm
    Ello launched - to a lot of hype - the past week. It's the Facebook killer, the latest and greatest in that category (pulse check on Facebook ... yep, still alive and pretty strong) and done with a great (albeit not that true) backstory that should make any public relations person proud: we're ad-free, we're not taking funding (oops, turns out to be a lie), we're community friendly!And almost immediately, I started to see marketing and communications professionals on Twitter and Facebook adamantly scream their need to be contrarian (read as slow and followers, those late to everything and…
  • My Farewell To A Movement: Eight Years of BlogHer

    Jeremy Pepper
    26 Aug 2014 | 9:30 am
    Melancholy. That's probably the best word to describe BlogHer 14; it wasn't just me, but in talking to the women I've become friends with (around the world) at BlogHer, many of the veterans came to say goodbye to what has been an amazing 10 year ride.†My first BlogHer was the second year. I could't convince work to pay for it, or to allow me to skip work on Friday (amazing how the agencies wouldn't really grok it for a while - or still, for some struggling with social media and paid/earned media) but I went down to San Jose on Saturday and was allowed in (thanks Jory, I never forgot that).
  • The absolutely positively only PR lesson you need to learn from Bridgegate to be a better PR person

    Jeremy Pepper
    15 Jan 2014 | 6:29 pm
    Pick up the fucking phone.NB: I'm testing out Upworthy-style headlines for my posts. You like? NB: There's likely going to be an uproar about ethics and such from organizations that purport to represent PR. Ignore them. Those groups don't do PR in a real world, but in their own little fantasy worlds. The sky is probably pink there and there's only black and white, no grays.NB: If you don't know what Bridgegate is, and you're in PR, you're really depressing and should learn to read all news. Here's a link.NB: FUD always works. Always.
  • Nine Years of Blogging - And The Voice Doesn't Change

    Jeremy Pepper
    21 Aug 2012 | 8:27 am
    My blog-iversary was July 2.Nine years of semi-blogging on this Blogger platform that I pretty much refuse to leave, even though I have jspepper.tv to do something with (the eventual idea was to aggregate everything on one page but my About.me page does that well enough anyway). Plus, hard to replace SEO for 9 years.In the 9 years - yes, 9 years, longer than most other people besides a handful of others - I have seen people come and go. I've seen the "popular" bloggers in public relations turn to social media advocates, and then fall to the side of less importance because they, well, never…
  • Monday Morning QBing: Missoni for Target

    Jeremy Pepper
    19 Sep 2011 | 7:25 pm
    So this weekend, I went to Target to buy some stuff - you know, essentials like orange juice and Pop-Tarts - and pick up some Missoni for Target socks.Yes, I knew there was a run on the Missoni products, but I figured I was safe with socks ... but nope for both Targets (they're 1 mile away from each other, don't ask).Credit to Target - they did an amazing job with the pre-launch; they were in men's and women's fashion magazines, there was a great buzz built up for the launch.PR issues for Target - they were wiped out of products almost immediately, and the website was unable to sustain the…
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    Storytelling Techniques For Effective Business Communications

  • Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

    Lou Hoffman
    30 Sep 2014 | 8:33 pm
    With the story “The Invasion of Corporate News, The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece. Stepping back for a moment, I’m still perplexed by the rancor that publications dish at brand journalism. After all, as the FT itself points out, this concept of brand journalism has been going on for years with the Hershey Press from 1909 serving as Exhibit A.
  • Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

    Lou Hoffman
    28 Sep 2014 | 8:33 pm
    The influence of journalists remains as important today as when I started in the communications business. While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. With more than 300 journalists responding, we can learn from the aggregated data starting with their preferred vehicle for pitches. No…
  • The Connection Between Anecdotes and Storytelling in Business Communications

    Lou Hoffman
    23 Sep 2014 | 8:33 pm
    I am an unabashed fan of the anecdote. I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications. Executives often perceive anecdotes as fluff and put the kibosh on such content before it sees the light of the day. That explains why if you audited the content generated by PR (in-house + agency), you would find most efforts capture little or no anecdotal content. It makes no sense. Journalists, the masters of industrial-grade storytelling in business, have honed the use of anecdotal content to an art form. Anecdotes can be particularly…
  • Cultivating Agency–Client Relationships That Go Deeper Than Procurement

    Lou Hoffman
    21 Sep 2014 | 8:33 pm
    Any type of relationship—personal, business or with the guy at the farmer’s market—always comes down to trust. It’s ironic that the typical person will open up more with the guy at the farmer’s market—“you don’t want to know how I’m doing, but since you asked …”—than with someone from his or her business world. Check out these three data points from an old New York Times/CBS poll that still hold relevant today. The punch line makes sense. Knowing someone increases the trust quotient, which means you don’t have to be “on your guard.” Along this line, we…
  • Just Like Bad PR, There’s Bad Journalism Out There

    Lou Hoffman
    16 Sep 2014 | 8:33 pm
    Journalists enjoy taking a shots at the PR profession, often with justification. From classics like BusinessInsider’s “Dear PR Lady, Here’s Why I Didn’t Open Any of Your 3 Email Pitches” to my own “Why Journalists Get Cranky About PR,” this genre delivers a never-ending stream of commentary. Flipping the equation, PR is reticent to return the fire for fear of biting the keyboard that feeds it. Naturally, I feel such fear is misplaced. Which brings me to a recent episode of bad journalism, a USA Today feature with the headline, “7 Companies Outspend Apple on Innovation,” by…
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    AdamVincenzini[dot]com - an Australian content marketing and social media blog

  • A guide to realistic social media measurement and performance analysis

    Adam Vincenzini
    16 Sep 2014 | 10:04 pm
    Social media measurement and performance analysis is one of the most debated topics in the current marketing environment. Recently I hosted a workshop for...The post A guide to realistic social media measurement and performance analysis appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • Yellow Social Media Report 2014: Tiny Takeaways

    Adam Vincenzini
    28 May 2014 | 7:54 pm
    Yellow Social Media Report 2014: Tiny Takeaways The Yellow Social Media Report 2014 has just been released. In the last couple of years it...The post Yellow Social Media Report 2014: Tiny Takeaways appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • 8 Lessons From The First 8 Months Of My Start Up

    Adam Vincenzini
    18 Mar 2014 | 6:28 pm
    My start-up, Kamber, is nearly eight months old and it would be an understatement to say I’ve learnt a few things during that period....The post 8 Lessons From The First 8 Months Of My Start Up appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • Exclusive Report: Facebook Organic Reach Has Not Decreased For All Brands

    Adam Vincenzini
    5 Jan 2014 | 5:51 pm
    39% of Facebook pages saw an increase in Organic Reach in December 2013 The changes made to Facebook’s news feed algorithm have been the...The post Exclusive Report: Facebook Organic Reach Has Not Decreased For All Brands appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
  • 14 Social Media Trends for 2014 (Full Presentation)

    Adam Vincenzini
    2 Dec 2013 | 3:49 pm
    Social Media Trends 2014: #14for14 SlideShare Summary Over the course of the last month 14 blogs posts have been featured over on the Kamber blog...The post 14 Social Media Trends for 2014 (Full Presentation) appeared first on AdamVincenzini[dot]com - an Australian content marketing and social media blog.
 
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    Your Story

  • Shells hit Ukrainian school and bus, at least 3 killed

    Isckra
    2 Oct 2014 | 3:18 am
    A shell landed 5 meters from Donetsk’s School 57 around 10 a.m., shattering windows and entryways on the first and second floors, neighborhood authorities said. It was the first day of the school year in revolutionary controlled ranges of the Donetsk locale, an introduction that was deferred by a month due to shelling and conflicts in the middle of separatists and the Ukrainian military. It killed at least three adults and shattering what would have been a step toward normalcy for dozens of students. Shells also hit a public transit bus in the city about the same time, killing six…
  • New origin of story takes place of conquering the moon

    Isckra
    1 Oct 2014 | 10:45 pm
    There’s an investigative level headed discussion underway about the inceptions of maybe the most unmistakable man around, and no, it has nothing to do with a certain president’s introduction to the world testament. For a long time, specialists have arrived at diverse decisions about what shaped the peculiarity frequently alluded to as the “Man in the Moon,” and this week new NASA information underpins the hypothesis that magma from inside the moon itself, not a space rock strike, made that well known face. Researchers know the dull, enigmatically face-like bowl as the…
  • Secret Service director Pierson resigns

    Isckra
    1 Oct 2014 | 8:15 pm
    Pierson had been introduced by Obama in March 2013 as the first female officer in the office’s 148-year history. Her arrangement was pointed partially at helping the agency conquer a notoriety for being a young men club after a prostitution embarrassment the past year. She kept a low profile during her first year on the job but was thrust into the spotlight amid the scandals that broke this year in a series of reports in The Washington Post. Her tenure was rocky and included an embarrassing scandal in March when three agents were sent home from a presidential trip to Europe after one…
  • New NATO secretary General Jens Stoltenberg arrives in NATO headquarters

    Isckra
    1 Oct 2014 | 9:14 am
    “We see opportunity in the cease-fire that has now been established in the eastern Ukraine,”NATO’s new secretary-general on Wednesday struck a more conciliatory tone on Russia, saying there is now a chance for improved relations between Moscow and the West. On the day he took office, Stoltenberg told reporters he sees “no inconsistency” between a solid NATO and the journey for better ties with Russia. At the same time he likewise requested Moscow stick to global law, and that there be a “reasonable change” in Russian activities. He likewise said that…
  • Apple Pay Signals New Era at Cash Register

    Isckra
    1 Oct 2014 | 5:05 am
    ebay was Paypal’s parent organization, yet the two organizations published they would part forever on Tuesday. Paypal at last got incorporated with Samsung’s Galaxy S5 cell phone, which has an unique finger impression scanner like Apple’s Touch ID sensor on the iphone. Clients can attach their Paypal record to the finger impression sensor on Samsung’s telephone and log in without utilizing a secret key. Nonetheless, the Paypal reconciliation doesn’t work in block and mortar stores like Apple Pay will when it dispatches in October. So, Paypal was avoided from…
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    Online PR and social media agency - Liberate Media » Blog

  • Google Analytics for PR

    Jeremy Lloyd
    26 Sep 2014 | 4:19 am
    Data and analytics serve two important purposes in PR, strengthening campaign outreach and measuring impact. They are part of the daily... The post Google Analytics for PR appeared first on Online PR and social media agency - Liberate Media.
  • ESOMAR Congress Social Media Clinic case study

    Lloyd Gofton
    23 Sep 2014 | 4:07 am
                        Our latest case study is now live... The post ESOMAR Congress Social Media Clinic case study appeared first on Online PR and social media agency - Liberate Media.
  • Social Network cheat sheet

    Lloyd Gofton
    17 Sep 2014 | 2:34 am
    Our friends over at Prohibition PR have developed this social network cheat sheet, which we thought was very useful... The post Social Network cheat sheet appeared first on Online PR and social media agency - Liberate Media.
  • Liberate Media at ESOMAR Congress

    Lloyd Gofton
    1 Sep 2014 | 2:10 am
      ESOMAR Congress begins next week (September 8th) in Nice, France. As the biggest event in the... The post Liberate Media at ESOMAR Congress appeared first on Online PR and social media agency - Liberate Media.
  • Case study – Turning WiFi Purple

    Lloyd Gofton
    22 Aug 2014 | 12:56 am
      We have published our latest case study detailing our work to date with Purple WiFi, the... The post Case study – Turning WiFi Purple appeared first on Online PR and social media agency - Liberate Media.
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    Public Relations Sydney

  • How to use emotions to build brand loyalty with your target audience

    Catriona Pollard
    29 Sep 2014 | 6:21 pm
    Emotion can be a powerful tool in business, if you know how to use it. Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. According to www.circles.com, over 70 per cent of consumer (audience) loyalty and spending decisions are based on emotional factors. These emotional decisions are derived from the consumer’s experience when interacting with a company. How the consumer (audience) feels is just as important as the product…
  • PR and marketing: What’s the difference?

    Catriona Pollard
    21 Sep 2014 | 10:32 pm
    As PR professionals we are often asked how public relations (PR) differs from marketing. It’s easy to describe from a tactical point of view, however the difficulty often arises in articulating how each role contributes to business success. Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Target audiences: Marketing aims to reach current and…
  • Media kits: What is a media kit and why do you need one?

    Catriona Pollard
    14 Sep 2014 | 11:00 pm
    A media kit is a document containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. It should be a one-stop shop for all of the information journalists need. In the past a media kit was often presented in a cardboard folder, but now thanks to the digital revolution, most media kits are in PDF format and can be downloaded from your website or…
  • PR consulting: Why your business should care

    Catriona Pollard
    8 Sep 2014 | 8:25 pm
    People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you. A public relations campaign can help your business enormously and it doesn’t have to be expensive. You basically have two choices when it comes to a PR campaign: you can either do it yourself or hire a public relations agency. There are a number of benefits from getting PR consulting from a well-respected PR agency. These…
  • Media interview tips: How to prepare for TV, radio and print media interviews

    Catriona Pollard
    1 Sep 2014 | 8:21 pm
    When you’re asked to be interviewed in the media, it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Through understanding the unique requirements of each medium, you can put your best foot forward and have a successful interview that will benefit your business and your brand. Here are our top media interview tips for you to consider before your next media interview. Media interview tips Radio The main feature of radio is that it is a personal medium. Radio gives the illusion of a one-to-one…
 
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    PR Fuel - Public Relations News & PR Tips

  • Did an Upstart Texas Brewery Just Pull Off 2014’s Best Publicity Stunt?

    prfuel_rb
    30 Sep 2014 | 3:30 am
    If you enjoy having a beer now and again, you’ve probably noticed that more and more craft beers have been crowding store shelves in recent years. Long gone are the days when Budweiser and Miller were among your only choices for a nice, cold beverage. These days, the craft beer scene has taken off, and small, local breweries are gaining the attention of drinkers. But despite the tremendous growth of craft beer business, it still represents only a fraction of all beer sales nationwide. So, these scrappy breweries are forced to get creative if they want to stand out and make sales. That sets…
  • Writing Contributed Articles for PR? It’s Not About You.

    prfuel_rb
    29 Sep 2014 | 3:30 am
    The days of sitting back and waiting for the media to come interview you or cover your company are long gone. These days, one of the best ways to get your name out there is by writing contributed articles to targeted publications your audience reads. That’s right, you need to be the content creator. Dwindling staffs and budgets have left publications of all sizes with content gaps that need to be filled, and pitching your own articles give you the ability to establish your expertise, share your message, and be a part of the conversation with your audience. It also gives you more control…
  • The Essential Elements of a Newsworthy Press Release

    prfuel_rb
    26 Sep 2014 | 3:30 am
    When used properly, the press release can be one of the most effective communication tools for getting your story across. Unfortunately, the press release is one of the most commonly misused tools by brands. It has become a crutch for a lot of companies. Don’t know what to do? Send out a press release! The problem is that a press release isn’t always the right tool for getting your message across. Press releases should only be used when you actually have news to deliver. An effective press release creates a sense of urgency that gives a journalist a reason to care about your story right…
  • Trying to Pitch Yourself as an Expert? Be Likeable.

    prfuel_rb
    25 Sep 2014 | 3:30 am
    Just saying you’re an expert doesn’t make you an expert. The fact is that the customers you’re going after won’t take your word for it. They won’t automatically trust you just because you tell them they should. They need to hear it from an unbiased source, and one of the best ways to do that is to get your name in print. When you’re the guy or gal reporters turn to for quotes on news stories in your field, your audience starts to trust you and also see you as an expert. That means they’ll be likelier to do business with you. But before you can get to that point, you have to…
  • Don’t Be “That Guy (or Girl)” when Interacting with Journalists on Twitter

    prfuel_rb
    24 Sep 2014 | 3:30 am
    Twitter can be a great place to interact with journalists. The majority of journalists use Twitter for interacting with readers, researching stories, and sharing news. For PR folks, Twitter can provide an ideal channel for building relationships with journalists, but of course, there’s a right way and a wrong way to go about it. If you don’t want to shoot yourself in the foot, you’d better know the difference. After all, you don’t want to be “that guy (or girl).” How can you make sure you don’t cross the line and make an ass of yourself when interacting with journalists on…
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    72Point » Blog

  • The Power Behind The Rainbow Laces Campaign

    Ruth Davison
    12 Sep 2014 | 6:26 am
    Paddy Power never fail to disappoint when it comes to PR and marketing. Previous examples of brilliance include their Luis Suarez advert, their break glass in an emergency Alex Ferguson, or their multiple world cup themed pieces. Their latest marketing campaign however, although less comical, surpasses all previous attempts. Working with sexuality charity Stonewall, Paddy Power have launched their #RainbowLaces campaign. The idea behind the campaign is to show solidarity for gay footballers and intolerance for homophobia in the sport by wearing, you guessed it, Rainbow Laces. Although the…
  • All I want for Christmas

    Gemma Francis
    11 Sep 2014 | 3:19 am
    Well, it’s that time of year again – the days are getting shorter, flip flops are being replaced by boots and some shops have started to put their Christmas cards on display. But while everyone else mourns the end of summer, for the world of PR, this means the start of a flurry of Christmas-themed activity. It’s a time of year when brands selling everything from toys and food to gadgets and clothes are desperate for coverage. We have already brainstormed several Christmas briefs, and at least one festive survey has been written ready for some December coverage. I’m sure this is only…
  • One Track Mind

    Doug Shields
    10 Sep 2014 | 7:25 am
    American playwright Edna St. Vincent Millay once wrote:  “My heart is warm with the friends I make,  ”And better friends I’ll not be knowing,  ”Yet there isn’t a train I wouldn’t take, ”No matter where it’s going.”  God bless Edna, because my experiences of trains over the last two years somewhat fly in the face of the idyllic image painted by the 1923 Pulitzer Prize winner. In late 2012, 72Point launched our PR News Clinics, a free sit down for PR people with senior members of our editorial team to run through ideas, briefs, pitches and…
  • So much for the silly season

    Doug Shields
    7 Aug 2014 | 6:01 am
    Well, that was that… ‘Silly season’, by far and away the best time of the year to deliver PR content to the UK’s national newspapers, passed by in a blur of war, death, phone hacking and paedophilia. (By the way, they are not in order of seriousness, they merely read quite nicely in that order). No room for tales of great white sharks being spotted off the Cornish coast this year – and subsequently very little room for PR stories. Last year was very different, the country was enjoying a feel good factor, the birth of the young Prince and Andy Murray’s…
  • Things you’d never see posted to Facebook

    Corinne Homer
    31 Jul 2014 | 2:56 am
    Here at 72Point, us Creatives (basically the survey-news equivalent of Apple geniuses, but better looking) like to head down to the board room every few days, briefs in hand, to conjure up enlightening ideas for you or your client. Each conference tends to follow the same path – we note the key themes of your brief, and from the conversations that follow, pin down some common opinions or day-to-day habits that are so relatable, they get us all talking over each other and spilling our tea. When comments such as ‘Oh God, me too!’ or ‘ALL my friends do that’ or ‘I think everyone…
 
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    Communications Conversations

  • Why do PR people hate Excel so much?

    arikhanson
    1 Oct 2014 | 6:45 am
    Of course, I know the answer. I know the answer because I’m one of the people who hate Excel. It is the bane of my existence. But, it’s something I need to know (and, I need to know it better), as I work with many Fortune 500 clients, and in that world, Excel and Powerpoint rule. And by rule, I mean R-U-L-E. Many PR people hate Excel because it’s all about process. And, deep down, it’s about analysis. And those are skills many PR people lack–and, don’t care that they lack. More importantly, those are skills PR people never learned–in school, or…
  • Why Ello isn’t the new Facebook (and the reason has nothing to do with technology)

    arikhanson
    30 Sep 2014 | 6:14 am
    Last week, new social network Ello was all over my social streams. I mean ALL OVER them. Early adopters were handing out invites. And people were snapping them up. Hell, people were BEGGING for them. BEGGING! Lots of tire kicking I’m sure went on over the weekend. And, I’m sure we’ll see tons of posts this week about how Ello is going to be the next Facebook. Or, how it isn’t (whoops–we already saw that post). But, here’s the funny thing. Through all this testing and “early adopting” (although, to Jeremy Pepper’s point, testing new…
  • Microsoft Stories: Best brand storytelling site on the web?

    arikhanson
    26 Sep 2014 | 6:17 am
    After just a quick peek at the Microsoft Stories site, you can’t help but be impressed. Clean. Easy to scan. Big, popping visuals. It’s a pretty slick site. What’s more, dig in a bit, and the content is every bit as good as the wrapper it comes in. For example, take the post about Microsoft’s “Garage” concept (titled “Inside Microsoft’s 24-Hour Idea Factory”). Just read through the first few grafs of that post. Doesn’t that read like a novel? The writing is fantastic. It’s well researched. And it’s clear, the author…
  • Talking Points Podcast: An interview with SHIFT’s Scott Monty

    arikhanson
    25 Sep 2014 | 6:19 am
    In a year of huge social media job moves, unquestionably the biggest was the decision of Scott Monty to leave his long-time job at Ford, then deciding to join Todd Defren, Christopher Penn and the ranks at SHIFT later in the year.   Kevin Hunt and I had the fantastic opportunity to sit down with Scott this week to discuss his new role at SHIFT, the state of content marketing, and what he sees as the future for the PR industry. As usual, Scott had some pretty interesting things to say. I hope you’ll consider giving this 20-minute interview a quick listen. SHOW NOTES –…
  • No time to create content? Follow Jay Baer’s lead

    arikhanson
    23 Sep 2014 | 5:44 am
    OK, I know what you’re thinking. He’s writing a post about a significant industry thought leader in hopes of landing a RT or share. I would have been guilty of that charge…5 years ago. Now: I could care less if Jay reads this post (no offense Jay, if you do in fact read it). What I do care about (and continue to be astonished by) is the way Jay creates, curates and distributes content on a daily basis–better than almost any brand. In fact, I think brands could learn a TON from how Jay creates, curates and shares content. I mean, I’m sure he would love it if you…
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    Flack Me RSS News Feed

  • It’s Ethics Awareness Month in PR, So Why Aren’t We More Aware?

    Shawn Paul Wood
    2 Oct 6504 | 6:11 am
    Summary: For years &mdash; probably decades &mdash; public relations professionals have been going about their business, representing clients and shilling to the media in hopes of not being called &ldquo;a flack,&rdquo; &ldquo;a spin doctor,&rdquo; or even &ldquo;a fraud.&rdquo; And despite our struggle, our plight, our everyday business, we are still called those names...
  • Good PR Should Begin at the End

    Doug Bedell
    2 Oct 6282 | 6:11 am
    Summary: Public relations is an "up front" craft. That is, the most important parts of a PR campaign occur during the planning phase, before any presentation even occurs. On behalf of the Institute for Public Relations, Molly McKenna Jandrain concludes "Measurement Week" by listing some "guiding principles" of good PR practice. The first, of course, is: "Before you do anything, define what success looks like..."
  • Pandora Isn't Killing the Music Business

    Mike Bush
    2 Oct 2976 | 6:10 am
    Summary: Flack Me isn&rsquo;t, to the best of my knowledge, supposed to be a place to rant and rave about industries. However, when it comes to issues pertaining to corporate communications, sometimes a situation arises that requires, at the very least, an examination of both process, and the company (companies?) involved. Pandora is destroying the Music Industry & Musicians Hate Pandora.
  • In Crisis Communications, Never Say Never

    Doug Bedell
    1 Oct 2014 | 4:50 pm
    Summary: Jim Horton has a point on his Online Public Relations Thoughts site about crisis communications &ndash; Never say never again. Just learn from what happened, acknowledge the challenges and do your best to overcome them. For Secret Service director Julia Pierson to tell a U.S. House committee "I will make sure that it does not happen again" was indeed unfortunate.
  • Hollywood Warms Up to Climate Change, Gets Cold Response

    Shawn Paul Wood
    1 Oct 2014 | 6:16 am
    Summary: Typically, Hollywood gets behind one cause as a collective front. From child abduction to hashtagging on the Red Carpet, it&rsquo;s like they have their own Intranet discussing &ldquo;What do we shill next?" Enter climate change into the fray of the beautiful people. Lately, movie stars have been vocally and visually active behind developing awareness around global warming/climate change.
 
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    SF Chronicle

  • Vivacare Releases Spanish Language Patient Education Resources for Display on Medical Practice Websites.

    2 Oct 2014 | 10:15 am
    Medical professionals use Vivacare to provide their Spanish-speaking patients with patient education resources regarding asthma, COPD, diabetes, hypertension, and other chronic medical conditions. Spanish language patient handouts and videos are available at no cost for physicians to personalize, print and display on their own websites. Berkeley, CA (PRWEB) October 02, 2014 Vivacare has published new patient education resources in Spanish (en Español) to assist medical professionals with the delivery of care to their Spanish-speaking patients. In just minutes, physicians and others can…
  • San Diego Youth Lead World Kindness Movement

    2 Oct 2014 | 10:00 am
    High school interns of The Great Kindness Challenge, a positive and proactive bullying prevention initiative, represented the United States and were elected as officers of the founding World Kindness Movement Youth Council. SAN DIEGO, CA (PRWEB) October 02, 2014 Two teen members of San Diego-based Kids for Peace, Grady McDermott, 17, and Adoley Swaniker, 16, were elected to the first Executive Youth Council of the World Kindness Movement at the 8th General Assembly of the World Kindness Movement in Sydney, Australia on Thursday, September 18, 2014. The World Kindness Movement (WKM) is an…
  • NDB Advisory Announces Comprehensive PCI DSS Compliance and Consulting Services for Atlanta, GA Businesses

    2 Oct 2014 | 10:00 am
    NDB Advisory, a nationally recognized security compliance and PCI DSS firms, has announced an expansion of services to include comprehensive PCI compliance and consulting solutions for today's growing Atlanta, GA businesses. Atlanta, GA (PRWEB) October 02, 2014 NDB Advisory, a nationally recognized security compliance and PCI DSS firms, has announced an expansion of services to include comprehensive PCI compliance and consulting solutions for today's growing Atlanta, GA businesses. According to NDB partner Charles Denyer, "the Atlanta market has always been an important component…
  • Sonasoft Poised to Beat Third Quarter’s Revenue Numbers

    2 Oct 2014 | 10:00 am
    Sonasoft Corp. (OTCPK: SSFT), a leader in Email Archiving Solutions and Services, announced that it expects to beat its forecasted revenue for the Third Quarter (Q3), which ended on September 30, 2014. San Jose, CA (PRWEB) October 02, 2014 Sonasoft Corp. (OTCPK: SSFT), a leader in Email Archiving Solutions and Services, announced that it expects to beat its forecasted revenue for the Third Quarter (Q3), which ended on September 30, 2014. This positive projection is attributed to a steady demand for Sonasoft’s products and an increase in demand for its professional services. The actual…
  • Entertainment Technology Company Nito, Inc. Enters Extensive Partnership with Universal Branding & Media

    2 Oct 2014 | 10:00 am
    Entertainment technology company Nito, Inc. has entered into an extensive partnership with Universal Branding & Media, one of the most respected IP licensing agents in the world with deep relationships in Hollywood as well as with leading toy, gaming and lifestyle brands. The partnership includes Universal’s sister company York & Chapel, a leading advertising and marketing firm with the same focus. Los Angeles, CA (PRWEB) October 02, 2014 Entertainment technology company Nito, Inc. has entered into an extensive partnership with Universal Branding & Media, one of the most…
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    InkHouse

  • Ello: Lessons From the Social Networking Entrant

    Rachel Nelson
    29 Sep 2014 | 9:43 am
    “Simple, beautiful & ad-free”, the tagline for new social networking site Ello, has caught the attention of thousands, no wait tens of thousands – well, it’s growing at a rate of 34,000 per hour so at this point we can’t really keep track. Far from being a success yet, Ello at least appears to be doing something right. A visual-based independent network (still in beta), the team has taken an aggressive ad-free, anti-Facebook stance and aims to address concerns of the community while fulfilling their high-demand checklist of new features over the coming months. And of course, try…
  • Brands: Avoid Social Media Regret with These Five Tips

    Christine Comey Lewis
    26 Sep 2014 | 10:27 am
    Everyone has that person in their social media feed, the one who is constantly posting about how much he/she hates her boss or how awful the company in general is. As a PR professional, I cringe every time I see this because I know that brands can and do “listen” to these conversations on social media and these posts should be against their company social media policies (if they have one). In fact, a recent study by FindLaw.com found that 29 percent of adults ranging from 18-34 are fearful that something that they post on social media could compromise their current or future job…
  • Top Five Reasons In-Person Relationship Building Meetings Still Count

    Elizabeth Yekhtikian
    24 Sep 2014 | 7:42 am
    Your client wants an in-person meeting in NYC next month with a business reporter covering their industry and pressure is on to book it. There is no breaking news or hard news associated with the meeting. There are some pretty good reasons we don’t do as many in-person meetings these days: reporters are just too busy and charged with writing too many stories a day to take 45 minutes to an hour out of their day and meet when they could do a phone interview and be done with the interview in 20 minutes. Although not as common and easy to book these days, there is still a real value in…
  • Twitter’s Biggest Ecommerce Move: The Buy Button

    Danielle Laurion
    19 Sep 2014 | 2:00 pm
    Hold the breaking news tweets and the flitter of media updates that flood your Twitter stream. Last week, Twitter made one of the biggest moves it’s ever made in ecommerce. Twitter is officially testing a “Buy” button, letting you buy something directly from a tweet. It’s about to get even easier to shop on your mobile device. Twitter said in a statement on their blog, “Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build…
  • At First Glance: How the Apple Watch Will Change the Media

    Rachael Tucker
    15 Sep 2014 | 8:16 am
    Last week Apple introduced its highly anticipated Apple Watch and launched us into the era of wearable technology. As a new medium for instant connection to the world around us, wearable technology complicates an already multifaceted media environment, and Apple’s association of “glance” with the watch is making waves before it’s even in stores. The popular phrase “at first glance” comes to mind when thinking about Apple’s use of the term. Our first glance is the most important. We form quick judgments and make initial decisions within seconds of viewing something. Consider the…
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    Beyond the Wire

  • Using Data to Measure the Business Impact of PR

    Amanda Laird
    1 Oct 2014 | 11:49 am
    Measurement is an important but often underutilized piece of the complex puzzle of publicity campaigns. Measuring media impressions or the number of times a message was shared on social media networks measures awareness, but it’s only the tip of the iceberg. In order to demonstrate ROI, PR pros need to measure how their campaigns are driving business results. Did your program help shorten the sales cycle? What about generating leads or increasing sales transactions? Hop on over to PR Newswire’s Beyond PR blog to learn more about measuring the business impact of PR from Sarah Skerik, VP of…
  • Worthy on the Web – Sept. 26: The State of the Media Edition

    Amanda Laird
    26 Sep 2014 | 6:17 am
    In anticipation of our Breakfast with the Media event series kicking off next Friday, Oct. 3 in Toronto, this week’s Worthy on the Web round-up is dedicated to some recent must-reads on the state of media in 2014. The invasion of corporate news The line between news and marketing are blurring as corporations bypass traditional media to get their message across. Andrew Edgecliffe-Johnson asks if these two industries can co-exist. What does brand journalism mean for journalists? In response to the Financial Times piece on brand journalism, Mathew Ingram urges journalists to try harder. As…
  • CNW Breakfast with the Media: State of the Media 2014

    Amanda Laird
    22 Sep 2014 | 4:00 am
    Over the summer of 2014 the Canadian media saw budgets slashed and staff laid off; news outlets shuttered while others introduced new strategies that put digital and social media first – all amidst a relentless news cycle. The tumultuous media landscape of today is a challenge for both journalists and public relations professionals. This October, CNW is hosting the next instalment of our award-winning Breakfast with the Media series with events in Toronto, Calgary and Montreal. We’ve assembled some of Canada’s top journalists to provide insight into the state of Canadian media in 2014.
  • Worthy on the Web – September 19, 2014

    Amanda Laird
    19 Sep 2014 | 4:00 am
    Each week we round up the best news and links from the world of PR, communications, marketing and media. Here’s what we think you can’t miss this week! How do we consume the news? Let me count the ways! Dutch researchers have catalogued 16 ways in which we consume news media. Online Journalism Blog breaks them down. A classic redesign for the digital age The Financial Times recently unveiled the new design of their print paper and it takes a page from digital media. What is the internet, anyway? Mashable rounds up a collection of eight awkward (and hilarious) times that the media tried to…
  • Worthy on the Web – Sept. 12, 2014

    Amanda Laird
    12 Sep 2014 | 8:12 am
    Media moves, media spend and media relations. Here’s what we found Worthy on the Web this week! Canadian Media Musical Chairs Updating your media list? J-Source has mapped Canadian media moves between May 1 and Aug. 31, 2014 and created this handy infographic. Journalists delete 90% of news releases received via email Newsweek’s Zach Schonfeld spent a week reading and responding to every news release email he received for a week. His hilarious recap offers important insight for any PR pro’s sending pitches. Online video, social media top marketing spend According to a new report from…
 
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    Susan Marie

  • The Experience of Living and Dying: A Poetry Anthology

    30 Sep 2014 | 12:59 pm
    I am extremely happy to announce the publication of an anthology of poetry by Celtic Knot Books Publishing that is a volume dedicated to the experience of life and death.  It only took the editors a few months to get this together and that is one amazing feat and my two Dads [now both deceased] are eternally honored in this volume, as are many of the loved ones of the global authors I am
  • i often wonder

    19 Sep 2014 | 7:01 am
      i often wonderwhat you seethrough my eyeslooking into your own i wonderif my spiritspeaksthrough my eyesmouthlipshandsvoice my whines and cries the way my hipsdancefrom side to side and how my palmsrestever so gentlyupon myskin for you i wonderhow it makes you feelviewing mein all of mydivine purity i wonderif it is the same feelingwhen cool sweet breezebrushes against your
  • Goodreads Book Giveaway [my first volume of poetry/prose "knots"]

    8 Sep 2014 | 10:31 am
    <!-- Show static html as a placeholder in case js is not enabled -->       .goodreadsGiveawayWidget { color: #555; font-family: georgia, serif; font-weight: normal; text-align: left; font-size: 14px;      font-style: normal; background: white; }    .goodreadsGiveawayWidget img { padding: 0 !important; margin: 0 !important; }    .goodreadsGiveawayWidget a { padding: 0 !important; margin: 0;
  • Big Sur by Jack Kerouac

    5 Sep 2014 | 7:50 am
    "Big Sur" published in 1962, is Jack Kerouac's account of his time spent at Lawrence Ferlinghetti's rustic cabin at Big Sur. This volume incorporates all of Jack's sing-song stream of consciousness poetic prosy observations on his own mind, consciousness and state of being, as well as those around him and his immediate surroundings. If you have never read Kerouac, this volume is
  • Lake Erie, Western New York

    2 Sep 2014 | 11:09 am
    Here are a few one minute videos I took while visiting one of my most favorite places: Lake Erie.  Lake Erie is the fourth largest lake of the five Great Lakes of North America, and the tenth - twelfth largest globally in terms of surface area.   Lake Erie's northern shore is bounded by Canada, Ontario, Ohio, Pennsylvania, New York, and Michigan.  The lake is named after
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    Schwartz MSL

  • IT Security Trade Shows: How to Maximize Conference PR in 2015

    Bill Keeler
    29 Sep 2014 | 2:20 pm
    With the Black Hat Conference now a memory, the 2014 trade show season ends for many IT security companies. Surely, some will attend SecureWorld events or Black Hat Europe, but most go into “bunker mode” in Q4 and stow trade show booths for a few months.  MSLGROUP clients were busy at Black Hat 2014 with more […]
  • 5 Strategies to Get Executives Engaged and Excited About Twitter

    Jordon Goulder
    8 Sep 2014 | 2:41 pm
    If you read my June 2014 blog post about why executives should get involved with Twitter, then you should have a good understanding of the business benefits of a socially-engaged company executive. In that post, I discussed how Twitter-savvy business leaders can help increase brand recognition, find talent and more. Now you are ready to […]
  • Taking a Holistic View of Electronic Health Records

    Davida Dinerman
    31 Jul 2014 | 10:48 am
    In my years of working with technology companies I have learned that even the best technology cannot overcome bad process. For technology to make an impact on healthcare efficiency and patient outcomes, computer systems must be interoperable, and must allow people to use data in a valuable way. These issues intersected recently, as reported in […]
  • Know Your Audience: Best Practices for Doing PR in China

    Darah Roslyn
    23 Jul 2014 | 12:04 pm
    Given its fast growing economy, China attracts businesses of all sizes, and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace—and it’s the uniqueness of its culture and history […]
  • #ICYMI: PRSA Boston’s The Digital Agency Event

    Caitlin Mahler
    21 Jul 2014 | 11:59 am
    By Caitlin Mahler and Antonia Rutter Facebook and Twitter and YouTube, oh my! Welcome to the world of the digital agency where these platforms aren’t a faux-pas, they’re a big piece of business. Last week PRSA Boston held a panel discussion on the changing face of agencies in the digital era. Peter Panagopoulos, director of […]
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    Melissa Cassera

  • WHEN OBSESSIONS GO WRONG!!! 3 bad business obsessions that you have GOT to drop.

    melissa
    1 Oct 2014 | 3:12 pm
    There are good obsessions. Like … fervently dreaming up new ways to uplift + entertain your business audience — say, serving up a ridiculously fun challenge to help them master a new skill. Like … world-changing Swedish coffee machines that transform your entire morning (what?! get in my life.) Like … trolling YouTube to re-watch sex scenes from your favorite TV dramas, because it makes you sooo happy (who, me?) I believe it’s super important to be obsessed with your business + the people you’ve decided to serve. (If you’re not obsessed, why bother? Find another…
  • “I’M TOO BUSY!” Why this excuse makes me want to stab myself in the eyeball.

    melissa
    24 Sep 2014 | 8:26 am
    As a business consultant, I’ve probably heard every excuse in the book. “I can’t!” “I don’t have enough money!” “I’m not ready!” “My assistant quit on me!” “My dog needs a cuddle!” Some excuses are totally valid. Sometimes, yeah, you do need more training. Sometimes you do need to slow down. Sometimes you do need to hire a new right-hand person. I get it. But there is one excuse that is — in my humble opinion — total crap: “I’m too busy!” And I know, because I used to whip out this particular excuse. A LOT. For years, I would regale my friends,…
  • 22 Creative + Surprising Ways to Show Your Business Community: “I LOVE YOU AND I’M HAPPY YOU ARE HERE.”

    melissa
    17 Sep 2014 | 9:24 am
    Based on the energizing + salted-caramel-laced words that you read here on my blog, it might seem like I spend six hours a day cycling through Napa Valley with my dog Lily riding in the front basket, spreading goodwill and cheer, tossing daffodils onto people’s front lawns as I call out, “I loooooooove yooooou!!!” The reality is … a little bit different. I don’t talk about it (much), but I’ve actually survived some pretty dark and tough sh*t, throughout my life. Thanks to lots of therapy and amazing family + friends, I’ve pulled through it. But as a result of the…
  • Where would you be if you listened to … them?

    melissa
    11 Sep 2014 | 7:28 am
    I know it may be hard to believe, because obviously, I am the coolest and most delightful human being ever to grace the surface of the earth (ha … snarf!) but I went through youth known as a loser, a geek and a weirdo. In high school? I was tormented by slut-shaming. In fact, I was called a “slut” so often over those miserable 4 years that I couldn’t imagine following any other path than “professional slut.” If people say it enough, it must be true … right? But I didn’t follow that path. Instead, I went to college hoping to start over with a brand-new identity — only to have…
  • Do you REALLY want a 7-figure business? (Here’s why I don’t…)

    melissa
    3 Sep 2014 | 9:18 am
    When I started my business, I fantasized (as so many of us do) about the mystique … the allure … the promise of a “7-figure business.” And by “7-figure business,” I mean – bringing in 7-figures per year. It was written on my vision board in pink sparkly pen with little bubbles that talked about all the ways I would get to my precious 7-figures. “Have you met Melissa Cassera? She’s a MILLIONAIRE.” I could hear the introductions + see the business cards, already. Soon, I got hired to do PR work for a 7-figure/year business owner … and quickly saw that the reality of…
 
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    Beckerman PR » Blog

  • Learning their lessons: Schools begin to recognize the importance of crisis communications

    Tim White
    9 Sep 2014 | 11:55 am
    Most successful organizations understand the importance of establishing a crisis communications protocol that organizational leaders and employees can rely upon as a guide when reporters call during a potentially chaotic situation. We’ve helped countless businesses establish and train their employees on what and what not to say to the media, on identifying the organization’s authorized spokespeople and how reporter inquiries should be managed. These guidelines have proven to be helpful when disaster strikes and the company’s reputation and/or livelihood are at stake. We are now working…
  • Stay in Shape This Off-Season

    Greg Menken
    14 Aug 2014 | 10:55 am
    Two weeks till Labor Day. Everything seems to slow down during these final dog days of summer – clients take vacation, people rush home for an early start to the weekend, and it just seems natural to take things easy. But September 2 will be here before you know it, marking the start of a mad rush of business activity through the end of the year. For many industries, public relations included, the last four months of the year is a critical period to do well by clients, chase new leads, and close new business in advance of the New Year. If the fall is business season, the last few weeks of…
  • Work-Live Integration Driving the New Wave of Development

    Christa Segalini
    8 Aug 2014 | 7:20 am
    We are witnessing a shift from work-life balance to work-life integration, observed during Bisnow’s recent summit, “The Future of the Far West Side”. The panel discussions, one moderated by Beckerman client and Avison Young Tri-State President Arthur Mirante, featured some of New York City’s leading real estate minds discussing how the industry is adapting to a new age of workers. The numbers speak for themselves; the millennial generation is projected to climb to 50% of the overall workforce within five years and 75% within 15 years (Forbes), and real estate…
  • It’s TIME For The Magazine Industry to Adapt to Survive

    Sara Petherbridge
    11 Jul 2014 | 11:58 am
    People are wondering what will become of Time Inc., after the one-time pioneer of the weekly news-magazine business was dismissed from Time Warner Inc. with little more than a slap on the back and a “thanks for coming.”   With subscriptions and ad-income on a steady decline and no bounce back in sight, the publishing giant has a lot to think about. Of course, Time Inc. isn’t the only magazine company searching for ways to turn a profit; the magazine industry as a whole is experiencing the same decline in readership and thus loss of interest from companies looking to advertise their…
  • To Forgive May Be Divine, Donald Sterling, But An Apology’s No Panacea

    Shlomo Morgulis
    13 Jun 2014 | 9:40 am
    Those of us who work in crisis communications are very well aware of the importance of apologies. When an error has been made, shareholders, the government, customers, and the general public want to know that the issue is being taken seriously, and that those responsible feel remorse.  So, before any potential remedies are even considered, a mea culpa is almost always in order. Of course, an apology is no panacea, as Paula Deen learned after someone leaked to the media her admission in a deposition that she had used a racial epithet in the past. She quickly issued public apologies; but even…
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    The PR Coach

  • Seth Godin, Lao-Tzu, me and writing on the internet

    PR Coach
    28 Sep 2014 | 6:08 am
    I guess I’m in a metaphysical mood today. Thinking about writing for the internet, how it’s different,  and finding your own style. So, let’s set the scene… Seth Godin, Lao-Tzu and I walk into Hemingway’s Bar & Grill. Godin says, “I’ll have a Purple Cow.” I say, in my best Homer Simpson salutation, “Beer me.” Lao-Tzu […]
  • Social media on one hand. Words on the other.

    PR Coach
    15 Sep 2014 | 6:37 am
    It’s all around us. We’re bombarded by content advice porn from the “experts.” It’s irresistible but like most instant gratification, it’s short-lived. Content is king. Make your copy bite-size and scannable. Run it through your Buzzfeed detector. Oh, and add visuals. They increase readership and response noticeably. After all, aren’t Pinterest and Instagram the next […]
  • Rumpled spokesmen: New PR & marketing trend?

    PR Coach
    8 Sep 2014 | 10:16 am
    It’s official. Rumpled really is right in style! At least you’d be correct in thinking so if three high-profile, heavy rotation TV commercials are any indication. The TV ads from Trivago.com, Liberty Mutual, and DealDash.com each feature unlikely and atypical spokespeople who remind us more of Columbo, Humphrey Bogart, Jack Nicholson or Lucy Arnaz. Is […]
  • CIA launches Twitter account: Mission impossible?

    PR Coach
    10 Jun 2014 | 6:13 pm
    Imagine you work for the Central Intelligence Agency? Checking your voicemail two months ago via your satellite smartphone, you hear this new assignment: Agent Smith. Your mission today, should you decide to accept, is to plan and launch our new CIA Twitter account. You will have all the resources you need and we recognize the […]
  • From Good to Great: Executive-Level Blogging Do’s

    PR Coach
    4 Jun 2014 | 2:51 pm
    Not every CEO is born to write a blog, but a look at some successful CEO blogs indicate tangible benefits for the businesses involved. For example: In his blog, Craigconnects, the founder of Craigslist actively discusses tech and social media trends in ways that resonate with avid readers. Guy Kawasaki, Apple’s chief evangelist and social […]
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    Hypertext

  • Sell Your Boss On Social Media Marketing (SMW14 panel video)

    Vince Abbate
    1 Oct 2014 | 2:14 pm
    Social Media Marketing Experts Hold Social Media Week London Panel We gathered together with experts from IBM, Microsoft and CorpComms Magazine on September 25 at  Social Media Week London to pick their brains about social media marketing and how to get the C-suite to buy-in on the concept. Of course, it can be difficult when trying to convince your boss of adopting new online marketing tactics — especially when it comes to B2B content marketing — which is why we hosted The Cynics’ Guide to Social In the B2B Space,” a special panel at the yearly event that focused on social…
  • New At Work? Here’s 5 Tips To Help You Get Ahead

    James Mignano
    26 Sep 2014 | 9:36 am
    The first six months of your career are incredibly important. Throughout this period, you are laying the groundwork for what people can expect and what you can expect from yourself. You are learning a ton about your company and co-workers while simultaneously establishing the habits and work ethic that can make or break a career. I recently had my first six-month review as an account coordinator. While it was great to receive feedback from a number of colleagues and clients, it was also an opportunity to reflect on what has gone well and what could be improved upon since I began. If you are…
  • Costello On Being Named To PR Week’s APAC Power List

    Vince Abbate
    24 Sep 2014 | 2:01 pm
    Anne Costello, regional director of Text100’s Asia Pacific region, was recently named as one of PR Week’s 50 Most Influential People In PR. The honor places her among some of the most influential integrated communications professionals within the APAC region. Making the publication’s Power List for 2014 came as somewhat of a surprise, Costello said. Shortly after being named to the list, I discussed the honor with her as well as the recently concluded fiscal year and what’s in store for the next. Costello on PR Week APAC Nod: Q: PR Week recently named you to their 50 Most Influential…
  • Social Media Week London: The Two Must-See Panels

    Text100
    23 Sep 2014 | 11:42 am
    Having doubts about whether or not social media is a viable tool for your business-to-business marketing endeavors? Did you know that GIFs, Vines and other visual content could be used to support traditional white papers, reports, press releases and case studies? We’ll cover those questions and more on September 25 at Social Media Week London when Text100 hosts panels featuring experts from IBM, Microsoft, CorpComms magazine and B2B Marketing magazine. While it’s easy to see how social media can stoke brand awareness and evangelism for companies that focus on consumer sales, the jury’s…
  • Top Tech Brands, Journalists Celebrate Xmas In August

    Bianca Georgiou
    22 Sep 2014 | 11:14 am
    According to U.K. futurist Ian Pearson, on December 25, 2050, a “normal” human family will sit down to a vegetarian-friendly synthetic turkey, prepared by a robotic kitchen assistant, while absent relatives join the table virtually and children receive gifts of walking, talking Barbie dolls and genetically engineered Furbies. Houses fitted with telepresence will transport any dinner table to the North Pole, and humble, bygone Christmases will give way to new, artificial realities enabled by technology that we’re already seeing in its infancy. Welcome to Christmas of the future. Well,…
 
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    The Access Point

  • Is Email Ruling and Ruining the World?

    Access
    29 Sep 2014 | 10:50 am
    This last Saturday morning, before I had my first cup of tea or a bite to eat, I dove right into my inbox, anxious that important emails needed to be immediately addressed. I wish I could say this was an unusual morning ritual, but the fact is that email dominates my world, at work and at home. I am not alone. The Center for Creative Leadership found that most white-collar workers were manically tied to email 13.5 hours a day, with 38% continuing to check their emails during dinner. I find it somewhat ironic that the organization that conducted this study is focused on creative leadership,…
  • Meet the Staff: Ken Bruno

    Access Digital
    18 Sep 2014 | 7:07 am
    They’re invaluable to what we do and how efficiently we can do it. We’re proud to have a new crew of employees at Access and we’d love for you to get to know them. Here’s a quick Q&A with Ken Bruno, an Account Supervisor in our New York office… Where are you from and how did you hear of Access? I was born and raised in Brooklyn, NY and currently reside on Staten Island. A friend of mine who was familiar with a few members of the Access team introduced me to the agency and I’ve been here ever since. Your role at Access includes… I’m involved with day-to-day client…
  • Embracing change with an eye on the future

    Susan Butenhoff
    19 Aug 2014 | 7:05 am
    For me, one of the most powerful quotes I have tried to live my life by is from John F. Kennedy: “Change is the law of life. And those who look only to the past or present are certain to miss the future.” Change can be hard, especially when we believe we have mastered what we do, who we are and where we fit in the world. But there comes a time when the opportunity to step up and change the status quo, start a new chapter and embrace new challenges is so right that you wonder why you had any hesitation. The time for change is now and it is exciting – not only for me as the founder of…
  • Leadership Lessons for a VUCA World

    Susan Butenhoff
    10 Jun 2014 | 10:50 am
    Three decades after I graduated from Cambridge University, I found myself receiving a new diploma while Pomp and Circumstance played. This weekend I graduated from the Omnicom University Senior Management Program. This  program, which just celebrated its 20th anniversary, is conducted over a one year period at Babson College in Wellesley, MA where 55 senior Omnicom marketing executives gather from all over the world to learn from renowned lecturers from Harvard Business School.  We held spirited debates based on HBS case studies that included the rise and fall of Lehman Bros. and…
  • HR Beware: Secret introduces “Secret Dens”

    Trevor Jonas
    9 Jun 2014 | 2:21 pm
    Earlier this year the so-called “anonymous” social network Secret launched. The company quickly captured the attention of the technology, social media and Silicon Valley crowds–though not always for the best reasons. Shortly after SXSW the company secured a round of funding, launched its app on the Android platform (it was previously iOS only) and added support for multiple languages. Despite all this, the app feels like it is only used by a very small handful of poeple who live their lives outside the aforementioned social media/Silicon Valley bubble. Today, Secret…
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    Communiqué PR Blog

  • Annenberg Study Reinforces Importance of PR as Strategic Asset

    Colleen Moffitt
    1 Oct 2014 | 11:30 am
    In June, the USC Annenberg Strategic Communication and Public Relations Center released results from its eighth biennial Communication and Public Relations Generally Accepted Practices (GAP VIII) Study. The report is focused on providing senior communicators with “guidance as they manage their organizations, develop strategy, and prepare for the future.” Data was gathered from professionals in a variety of organizations including corporations, government agencies and non-profits. There were many notable findings from GAP VIII. 1. Budgets have recovered post-recession and, similarly,…
  • Point Inside Takes the Spotlight in Retail Innovation – Announcing Its Rapid Growth

    Sheridan Smalley
    26 Sep 2014 | 9:00 am
    It’s been an excitingly busy time for one of our clients, Point Inside, the provider of a mobile shopper engagement platform for Top 100 retailers. Point Inside’s StoreMode™ platform powers retailers’ branded apps with real-time, store-specific product search and location to help shoppers quickly find what they need in stores. We recently helped Point Inside announce its phenomenal 1690-percent revenue growth since 2009, having grown revenue more than 150 percent year-over-year without the support of venture capital funding. Point Inside’s impressive growth coincides with the retail…
  • Tips for Leveraging Twitter’s New Analytics Dashboard

    Sarah Elson
    24 Sep 2014 | 9:00 am
    Have you ever wondered how many people actually read your tweets? Now that Twitter has made its analytics dashboard available to everyone you can find out. The dashboard, which was previously only offered to advertisers and verified accounts, provides details on your tweets’ engagement as well as follower demographics. You can check it out at analytics.twitter.com. The insights the dashboard offers will be incredibly useful for companies looking to increase brand awareness or engagement on Twitter. Following are the metrics that will matter the most to your digital strategy and tips…
  • Numbers Don’t Lie

    Christie Melby
    19 Sep 2014 | 9:00 am
    Today’s consumer has access to an abundance of information from the Internet and social media, making them the most informed they have ever been. So, this poses an important question: Which information is the most influential? Is it the customer reviews, the social media campaigns, the endless types of advertising, or possibly expert content? The Nielsen Company recently posed this question and was able to discover the impact of content in the consumer decision-making process. The Experiment The Nielsen Company recruited 900 respondents from casino floors in Las Vegas and took them to the…
  • To Retain or Omit the Oxford Comma

    Maddie Beck
    17 Sep 2014 | 9:00 am
    The use of the serial, or Oxford, comma has been a long debated topic. For those unfamiliar with the debate over this “rule,” an example with a serial comma follows: I have traveled to Seattle, San Francisco, and Dallas. Whereas, a serial comma omitted looks as follows: I have traveled to Seattle, San Francisco and Dallas. The Associated Press (AP) Stylebook and the Chicago Manual of Style have two different views on the topic. The AP Stylebook requires the omission of the serial comma in simple lists, whereas the Chicago Manual of Style requires a comma before a conjunction when joining…
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    Words of a Broken Mirror

  • Effective Product-Push Ideas Retail Businesses Can Apply This Holiday Season

    Alina Popescu
    19 Sep 2014 | 11:02 pm
    TweetIt’s easy to neglect in-store promotion strategies with all the attention going towards online and mobile marketing. But try not to fall into the trap. As shocking as it may sound, a major portion of retail sales occur in-store, not on the web. In the last quarter of 2013, eCommerce sales accounted for only 6 percent of total retail sales, revealed the National Retail Federation in a study. That means retailers enjoyed more than 90 percent of the sales through other mediums, mostly offline retail channels. Online marketing is indeed important, but the vast majority of shopping…
  • Making the Most of Networking and PR Events

    Alina Popescu
    29 Aug 2014 | 8:04 pm
    TweetThere are lots of reasons to attend networking events and conventions. Sometimes it is because you are a fan of the company throwing the event. Sometimes it is because you are a member of the community at whom the event is aimed. Sometimes you’re trying to break into a certain industry. Whatever the reason for going, there is one universal result of attending conventions, conferences and other types of networking events: you are going to meet a lot of people and see a lot of stuff. Trying to keep track of all of the details can be really difficult… …unless you have a smart phone.
  • Branding Bags and Boxes Boost Business

    Alina Popescu
    10 Jun 2014 | 2:27 am
    TweetIn the words of Steve Jobs, “The chance to make a memory is the essence of brand marketing,” and your logo is the easiest way to create a memory of your brand. But a logo can do more than just create a memory, it can also jog the customer’s memory, even when they are nowhere near you. In an earlier segment we talked about some effective guerrilla marketing tactics, like distributing T-shirts with your company logo. While distributing shirts is certainly effective, people don’t wear the same shirt every day. If you sell goods or services, another option is to ship items in custom…
  • Out Shopping? Don’t Fall for Marketing Ploys Designed to Make You Spend More

    Alina Popescu
    10 Mar 2014 | 12:13 pm
    TweetDid you know that shopping carts doubled in size over the years, just to make you spend more money on cupboard essentials and staples? An infographic by Grocery Coupon Network shows you just how grocery stores can get you to spend double what you budgeted with savvy marketing ploys that trap you right from the door. Grocery stores employ clever marketing psychology to appeal to your senses, to create a sense of hunger, but also a sense of bounty. The bread shop is usually positioned right by the entrance, entrapping you with soave aromas of freshly baked breads. And also by the entrance,…
  • Free ebook: Pure Love of the Fallen, Fantasy Short Story

    Alina Popescu
    23 Aug 2013 | 9:07 am
    TweetThose of you who’ve read Pure Love of the Fallen, Part I will be thrilled to find out that the full short story is now available for download! But first, a short description for those who do not know of this fantasy ebook that I’ve just released: After being cast away from the Pristine Gardens, fallen angel Ramiel watches time go by in a city on Earth. Lacking everything and nothing, he is caught up between thoughts of his first love and its consequence – the banishment, and his day to day life which is usually a fight against boredom. He has one close friend, a human girl…
 
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    PRSAY – What Do You Have to Say?

  • Working Together To Make PRSA Better

    Marisa Vallbona
    1 Oct 2014 | 8:00 am
    As we approach the Delegate Assembly meeting in Washington DC October 11, I’ve had some interesting conversations with a number of PRSA members about the proposed bylaw amendment calling for two non-APR members being allowed onto the PRSA National Board of Directors. It’s a bold move for PRSA, and one that we’ve talked about for […]
  • Taking Gender Parity Personally

    Barri Rafferty
    30 Sep 2014 | 11:42 am
    Editor’s note: In recognition of the industry ideals reflected in the PRSA 2014 International Conference theme “Leading the Way: Fearless Future for PR,” we’ve invited industry-leading female CEOs to share their inspiration, tips and advice on how to grow, succeed and advance to the highest levels in the profession. Follow the “Leading the Way: Lessons from Female CEOs” […]
  • What Should You Do about Ethics Month?

    Bobbi Simmons
    29 Sep 2014 | 1:17 pm
    Editor’s note: As we celebrate Ethics Month this September, PRSA invited members of the Board of Ethics & Professional Standards (BEPS) to provide their views and thoughts on the pressing ethical issues affecting the PR industry. Track the series and join the discussion by using the hashtag #PREthics. For a full list of Ethics Month activities visit […]
  • Friday Five: This Week in Social Media

    Rosanne Mottola
    26 Sep 2014 | 1:14 pm
    From week to week social media platforms change and evolve. On a personal level it can be difficult to keep up with these changes. However, from the perspective of a communications professional, it can be nearly impossible to keep track of everyplatform, their features and the tools measuring their results. Once you finally get comfortable […]
  • Our Industry Is Deplorably Out of Balance

    Lisa Vallee-Smith
    25 Sep 2014 | 9:26 am
    Editor’s note: In recognition of the industry ideals reflected in the PRSA 2014 International Conference theme “Leading the Way: Fearless Future for PR,” we’ve invited industry-leading female CEOs to share their inspiration, tips and advice on how to grow, succeed and advance to the highest levels in the profession. Follow the “Leading the Way: Lessons from Female CEOs” […]
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    ComPRehension

  • Clorox – Don’t Cry Over Ick!

    PRSA
    25 Sep 2014 | 12:00 pm
    Editor’s Note: Rita Gorenberg, PR & Social Media Manager, The Clorox Company and Leslie Schrader, Partner, Ketchum are presenting Don’t Cry Over Ick: Laugh It Up With Cloroxa PRSA Silver Anvil Case Study at the PRSA 2014 International Conference on Sunday, Oct. 12, from 4:45–6 p.m. The following is a guest post previewing their session. For 100 years, Clorox attacked stains and messes so consumers can live by the mantra, “Now you see it, now you don’t.” But as Clorox entered its Centennial year, today’s consumers weren’t cleaning like their parents (or…
  • Collaborative Leadership for the Future Workforce

    PRSA
    22 Sep 2014 | 11:00 am
    Editor’s Note: Lauren Gray and Amy Bishop are presenting Leading & Inspiring Employees in the Collaborative Economy at the PRSA 2014 International Conference on Sunday, Oct. 12, from 4:45–6 p.m. The following is a guest post previewing their session. In today’s new economy, the nature of communications and leadership has forever changed. According to Gallup, more than 72 percent of workers are not engaged in their work and each year lost productivity of disengaged employees costs the economy $370 billion. The workplace is changing and the future is collaborative. What is the…
  • Are You Earning Media or Buying an Advertisement?

    SusanApgood
    18 Sep 2014 | 8:40 am
    Visit PRSA 2014 International Conference sponsor News Generation in the Product & Exhibit Hall.* We recently had a meeting and were asked if we can “guarantee placements.” Well, we know what that really means.  But, many others not so close and passionate about issues like this might not.  Guaranteed placements means advertisement buy. Period. End of story. Media outlets don’t run stories just because of a “great” relationship. They run stories for two reasons: 1, because it is great content and a benefit to their listeners; and 2, because they are paid to do so. The very…
  • Getting Your Message Heard in Washington, D.C.

    PRSA
    17 Sep 2014 | 11:38 am
    Editor’s Note: Dr. David K. Rehr is moderating the panel “Getting Heard in Washington: Communication Strategies That Work,” with featured guests Anna Palmer, senior reporter/columnist, Politico and Jeffrey Davis, senior vice president, AARP at the PRSA 2014 International Conferenceon Monday, Oct. 13, from 1011:15 a.m. The following is a guest post previewing their session. What kind of communication is received on Capitol Hill? Imagine you work on Capitol Hill, either as an elected member of Congress or as a congressional staffer.  Every day, literally tens of thousands of…
  • Eclipsing Borders, Breaking Barriers, Building Careers: Lessons from PR Leaders

    PRSA
    11 Sep 2014 | 8:00 am
    Editor’s Note: Kathryn H. Beiser, Keith Burton and Bill Heyman are presenting “Eclipsing Borders, Breaking Barriers, Building Careers: Lessons From Leaders,” along with Gary McCormick, APR, Fellow PRSA at the PRSA 2014 International Conference on Sunday, Oct. 12, from 4:45–6 p.m. The following is a guest post previewing their session. Every graduating college student faces the same paradigm – finding their first job and starting their career. And it’s growing more challenging by the year, with studies showing only 21 percent of all PR graduates finding a job in our…
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    Doug Haslam

  • It’s the Next Little Thing, Not the Next Big Thing

    Doug Haslam
    8 Sep 2014 | 7:29 pm
    Flickr Photo Credit: duncan c I often get grumpy about “shiny object syndrome,” when people jump on some brand-new social network or tool and declare it the “Next Big Thing,” because – well who knows where the reasoning comes from much of the time. People want to be the first to jump on the next trend, but in doing so can fail to stop and analyze what these tools mean. “SOS” can merely be premature rather than dead wrong (Instagram was a great example) but it can still be idiotic for any number of reasons: Mass adoption is a guess until it happens…
  • You Won’t Get Answers, But You Need Questions

    Doug Haslam
    27 Aug 2014 | 10:44 am
    Photo Credit: Bilal Kamoon on Flickr I once used the phrase “(Social media ‘guru’ name here) is Not Smarter Than You” in a blog post as a way of encouraging folks to create their own content and get their own thoughts out there, rather than be intimidated by those whose credentials are largely made up of starting to blog before you did. I still believe that you, or I, are no less smart or able than the marketing consultants and – ugh- “gurus” who show up frequently on industry podcasts, blogs and webinars. Why are they there and you are not? It…
  • My Ice Bucket Challenge Post- It’s Not What You Think

    Doug Haslam
    14 Aug 2014 | 9:44 am
    Photo Credit: Didriks on Flickr This week, I posted a simple question on Facebook: “Are you raising awareness or annoyance?” I didn’t say what this was referring to; I could have been talking about people using a celebrity’s death to promote a pet cause, or some other event that created my passive-aggressive query. My friends, however, are shrewd, and immediately assumed I was talking about the Ice Bucket Challenge. The problem I had was as I was starting to see this thing pass around, it was clear the people I saw doing the challenge clearly had no idea what it was…
  • Metrics: It’s Never “THE” Number; It’s Always “A” Number

    Doug Haslam
    8 Jul 2014 | 6:44 pm
    Photo Credit: Patrick Gage Kelley on Flickr Recently, I had started seeing friends circulate articles that a study at Princeton had debunked the “10,000 Hour Rule.” That was an idea most widely flogged in Malcolm Gladwell’s book “Outliers” – the idea that 10,000 hours was the magic number to become an expert in anything. Like anything popular – pop music, pop science, pop economics – I secretly cheered when some actual researchers took the time to debunk the theory. But here’s the thing; it’s not so much that the theory is wrong.
  • Newsjacking Chat on ScribbleLive

    Doug Haslam
    26 Jun 2014 | 7:31 am
    I was fortunate to be invited to a live chat on “newsjacking.” The ScribbleLive folks provided an embed link, which installs the chat below. Depending on how things go, I may produce a follow-up post, but let’s start with the live event, shall we?
 
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    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • And now to tonight’s fake news …

    29 Sep 2014 | 9:38 am
    STRANGE NEWS: Major Mariam al-Mansouricomes from the UAE, where women areroutinely discriminated against. Last week’s news that a female fighter pilot from the United Arab Emirates had led an airstrike on ISIS strongholds inside Syria struck me as odd. Especially since The UAE isn’t exactly known as a hotbed for women's equality. I mean, their biggest claim to fame on the topic is that unlike other Arab counties, they allow women to drive cars!According to Human Rights Watch, the UAE isn’t exactly the National Organization for Woman. Islamic law in the UAE discriminates…
  • What defines news: More and more it’s video

    24 Sep 2014 | 1:48 pm
    BACK IN THE SPOTLIGHT: In the RayRice case, it was video that rejuvenated the story What’s news? As every journalism student knows, it’s got to be timely, local, significant, celebrity-driven, or human-interest focused.Well, all that and more is now trumped by one additional qualification: video. If the recent Ray Rice case taught us anything, it’s that video, in all its grainy, security camera glory now trumps even the most classic definition of news. The Ray Rice story was dead in its tracks, until it came back to life, thanks to the security tapes from the now-defunct Revel…
  • The new age of PR integration

    16 Sep 2014 | 1:27 pm
    I am excited. My heart is racing; palms sweating.I just hung up with an incredible prospective client that’s growing like mad. Added 30 people last month alone; sells big deals to major corporate players. Has 10 highly respected subject matter experts on staff, and holds a unique and distinct competitive advantage. And they are doing it with NO formalized marketing or public relations program in place. Sure, they dabble. Issuing a white paper, here. Distributing a press release, there. Maybe speaking at a conference or two. But it’s pure virgin ground when it comes to systematically…
  • The spiral of silence in social media: If real it undermines the value of these media

    10 Sep 2014 | 5:59 am
    SPIRAL OF SILENCE: Pew found that social media usersare becoming more hesitant to share beliefs online. If you are a big follower of social media, as I am, you would think that digital pathways provide an enormous opportunity for citizens to engage in public dialogue on policy, politics, and religion. But a new study by PewResearch suggests that citizens are actually less likely to share their political and religious views in social media than they are in the real world, particularly if they feel their opinion isn’t widely shared by the world in general. The finding supports the phenomenon…
  • The NFL’s looming PR disaster

    26 Aug 2014 | 12:22 pm
    IS MARK CUBAN RIGHT? The 2014 seasonmight show us a fundamentally changed NFL.Could Mark Cuban be right? Could the NFL being sowing the seeds of its own destruction? Seems highly implausible. As the most profitable sports league in the world with $1 billion of profit, it’s hard to believe anything can derail this American institution. Cuban, though, contends that the NFL’s own greed and its drive to expand TV coverage could in 10 years erode the brand and run it into the ground.Well that might just happen sooner than later if this preseason is any indication of the NFL’s flagrant…
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    BurrellesLuce Fresh Ideas

  • Becoming a Thought Leader: The Convergence of Marketing and PR

    Guest Blogger
    1 Oct 2014 | 8:43 am
    flickr user Alex Gonzalez under CC BY by Lee Frederiksen* Your marketing and public relations departments tend to function best when they work in harmony. Marketing strategies help build the necessary foundation to create quality relationships. And when you then take the time to nurture those relationships, it can have a positive effect on the reputation of your firm and how your marketing is received. Both marketing and PR are important to the growth of your business, so how can you simplify the process of them working together? Our latest research and newly published book suggests that…
  • Top Insider Tips to Pitch National Broadcast Shows

    BurrellesLuce Insider
    29 Sep 2014 | 9:20 am
    flickr user A DeVigal under CC BY by Alfred Cox* Have someone you want to be a guest on a nationally-broadcast television show? Then there are a lot of things to keep in mind when you’re pitching producers. Last week I attended PRSA-NY’s Meet the Media: National Broadcast event that brought together four producers of national broadcast programs to give their advice to public relations pros. The panelists were: Tommy Crudup, senior talent executive at Rachael Ray Todd Polkes, coordinating producer at The Meredith Vieira Show Shira Sky, host and executive producer at HuffPost Live Cheryl…
  • Measurement Week Interviews: Mark Stouse

    Ellis Friedman
    26 Sep 2014 | 8:18 am
    flickr user HeavyWeightGeek under CC BY Last week was AMEC’s International Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos and don’ts, common mistakes, and how they found themselves a member of the Measurati. We got such an enthusiastic response that we’re extending our celebration to include all their answers. We’ll be running their answers all this week, and be sure to check out our latest newsletter for measurement insights from 11 other experts in the field. Let’s hear from today’s featured expert,…
  • Measurement Week Interviews: Roxane Papagiannopoulos

    Ellis Friedman
    25 Sep 2014 | 8:09 am
    flickr user Pink Sherbet Photography under CC BY Last week was AMEC’s International Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos and don’ts, common mistakes, and how they found themselves a member of the Measurati. We got such an enthusiastic response that we’re extending our celebration to include all their answers. We’ll be running their answers all this week, and be sure to check out our latest newsletter for measurement insights from 11 other experts in the field. Let’s hear from today’s featured…
  • Measurement Week Interviews: Margot Sinclair Savell

    Ellis Friedman
    24 Sep 2014 | 9:19 am
    flickr user Randen Pedersen under CC BY Last week was AMEC’s International Measurement Week, and to honor it, we reached out to some of the top measurement experts to get their take on measurement dos and don’ts, common mistakes, and how they found themselves a member of the Measurati. We got such an enthusiastic response that we’re extending our celebration to include all their answers. We’ll be running their answers all this week, and be sure to check out our latest newsletter for measurement insights from 11 other experts in the field. Let’s hear from today’s featured expert,…
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    PR CONVERSATIONS

  • Two glaring gaps in an otherwise glowing review of senior PR practice in Canada

    Judy Gombita
    18 Sep 2014 | 12:46 am
    A report and commentary on the Canada-specific Generally Accepted Practices (GAP) VIII Survey results By Natalie Bovair, APR It’s official: Canadian public relations practice is distinct and progressing well toward best practice. This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR, associate professor at Mount Saint Vincent University. Following are study highlights gleaned from the CPRS presentation* as well as some commentary from…
  • Association Public Relations

    Heather Yaxley
    10 Sep 2014 | 2:31 am
    It seems surprising to me that the final chapter in Part II of the 1948 book, Your Public Relations, looks at practice within an industry body as this seems rather a specialist rather than strategic focus. However, its author Holcombe Parkes, Vice President of the National Association of Manufacturers (NAM) believes PR at the association level differs significantly from the organisational one. In the book’s About the Authors section, Parkes is said to have “been engaged in public relations work for associations, either as a consultant or as an elected officer for over twenty-seven…
  • Exposing PR’s weaknesses

    Heather Yaxley
    17 Aug 2014 | 12:31 pm
    I’m concerned about public relations. In the way that the Texas mother who created the Ignore No More app was concerned by her son ignoring her mobile phone calls.  PR – why are you ignoring all the good advice that’s around you? Even more concerning, why are PR practitioners ignorant of the weakness of a discipline that relies on anecdote, criticism and personal opinion, rather than robust evidence, substantiated thinking and considered arguments? We see this almost everywhere that PR is discussed online (and often in print too). Bloggers and commentators with opinions…
  • Why public relations must wake up to wearables

    Judy Gombita
    7 Aug 2014 | 12:50 am
    Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter Op-Ed by Catherine Arrow In kicking off this post, I was sorely tempted to indulge in a Buzzfeed-style headline, complete with obligatory quirky picture—probably JIBO, the world’s first family robot. I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that…
  • Edward Bernays and the College of Communication Management

    admin
    30 Jul 2014 | 11:23 am
    Edward Bernays First College of Communication Management in Croatia. Reporting the death of Eddie Bernays at the age of 103 on 9 March 1995, The New York Times presented a largely favourable obituary. Over the past two decades, Bernays’ legacy has been mixed as his work has been praised as pioneering and also derided as deceptive manipulation. These opposing, simplistic interpretations, are combined in Cutlip’s overview: Bernays was a brilliant person who had a spectacular career, but to use an old-fashioned word, he was a braggart. [Source: The Unseen Power: Public Relations: A…
 
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    HarveyLeach Media Training

  • Farage enjargonised

    Graham Leach
    29 Sep 2014 | 1:29 am
    Firstly, I would like to apologise for the hideous title of this blog. The word “enjargonised” does not exist in the English language but I’ve used it on purpose. I apologise if it sends your computer’s spellcheck into a frenzy. This concocted term is not untypical of the way poor communicators can corrupt words with the aim, as they would see it, of making the person using them sound grander, important and more serious.  Unfortunately for them, the result is the opposite.  They are either unintelligible to the general public or leave them stone cold or indifferent. This is…
  • Miliband’s missing moments

    Graham Leach
    24 Sep 2014 | 1:29 am
    In interviews this morning, the Labour Party leader Ed Miliband demonstrated one of the great faux pas that interviewees often make when questioned about something they’ve messed up. On this occasion, the interviews followed yesterday’s speech by Mr. Miliband at his party’s annual conference. Rather than speaking from a written script or an autocue, Miliband chose to deliver his speech from memory. Some might applaud this approach as it departs from the often-stifling requirement to gaze at screens on either side of the speaker’s podium. However, this approach yesterday by…
  • Scotland – what comes next?

    Andrew Harvey
    19 Sep 2014 | 1:35 am
    At precisely seven minutes past six this morning came the result from Fife that clinched it. Scotland had rejected independence. But within minutes the focus had switched from a clear result to a very misty future and for the leaders in the campaign the challenge was now how to deal with what comes next. Alex Salmond’s speech following the Yes campaign’s defeat betrayed one or two of the characteristics that might have turned off many Scottish voters. There was not one expression of humility, nor any note of congratulations for the winning side. Whereas other spokespeople were speaking of…
  • In the wrong gear

    Graham Leach
    5 Sep 2014 | 2:29 am
    In my humble view one of the best sports presenters on British television is Gary Imlach. You might not have seen him much on TV as he’s normally tucked away on ITV4 presenting coverage of the annual Tour de France. Like Adrian Chiles, ITV’s football presenter, Gary does not come across as an ‘insider’ – someone so close to the sport they are covering that they rarely ask difficult or embarrassing questions and whose coverage is therefore bland. To the viewers Gary and Adrian are blokes in the pub – someone you find yourself next to while queuing up for a pint and with whom you…
  • Ashya King and the new democracy

    Graham Leach
    5 Sep 2014 | 1:33 am
    Now that Ashya King, the little boy with brain cancer who is fighting for his life, has been reunited with his parents, it is perhaps a good moment to consider how this news story has played out in the media, and more specifically how the two opposing parties – Ashya’s parents and the various ‘agencies’ involved – have fared in the mind of the public. Obviously, this is a secondary issue compared to the future wellbeing of this little boy. Everyone wishes him well. However, the media coverage of this story has played a big part in what will happen next with regard to his treatment.
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    Public Relations Sydney

  • PR and marketing: What’s the difference?

    Catriona Pollard
    21 Sep 2014 | 10:32 pm
    As PR professionals we are often asked how public relations (PR) differs from marketing. It’s easy to describe from a tactical point of view, however the difficulty often arises in articulating how each role contributes to business success. Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Target audiences: Marketing aims to reach current and…
  • Media kits: What is a media kit and why do you need one?

    Catriona Pollard
    14 Sep 2014 | 11:00 pm
    A media kit is a document containing information about your business, product or event. They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. It should be a one-stop shop for all of the information journalists need. In the past a media kit was often presented in a cardboard folder, but now thanks to the digital revolution, most media kits are in PDF format and can be downloaded from your website or…
  • PR consulting: Why your business should care

    Catriona Pollard
    8 Sep 2014 | 8:25 pm
    People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you. A public relations campaign can help your business enormously and it doesn’t have to be expensive. You basically have two choices when it comes to a PR campaign: you can either do it yourself or hire a public relations agency. There are a number of benefits from getting PR consulting from a well-respected PR agency. These…
  • Media interview tips: How to prepare for TV, radio and print media interviews

    Catriona Pollard
    1 Sep 2014 | 8:21 pm
    When you’re asked to be interviewed in the media, it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Through understanding the unique requirements of each medium, you can put your best foot forward and have a successful interview that will benefit your business and your brand. Here are our top media interview tips for you to consider before your next media interview. Media interview tips Radio The main feature of radio is that it is a personal medium. Radio gives the illusion of a one-to-one…
  • How to effectively use an email newsletter in your business

    Catriona Pollard
    24 Aug 2014 | 3:00 pm
    Have you thought about developing an email newsletter for your business? Not only is it a great way to share your stories, it can also be a powerful marketing tool providing useful information to the reader while indirectly promoting your services. As part of any PR strategy a newsletter helps you improve communication channels with clients, share good news stories, share expertise through tips and also assist you in building a database of potential clients. Here are some tips to get you off to a strong start. Make it regular The first step is to ask yourself – are you committed to…
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    Digital Park

  • Introducing the “Conscious Consumer” and our new joint venture, Gibbs-rbb

    Christine Barney, APR
    1 Oct 2014 | 10:03 am
    Over the last decade, the decision-making process about the foods we choose to buy and eat has become even more complex. Today’s Conscious ConsumerTM wants to know a lot more than just price, calorie counts and brand name. The Conscious ConsumerTM is interested in the quality of product ingredients, nutritional value, impact on the environment in terms of how it was made or how it was packaged, and even who produced it and if they act in a socially responsible manner. The likely success of a brand can begin long before it makes its first appearance in the supermarket. With careful thought…
  • 10 essential tactics for developing successful online videos

    Abdul Muhammad
    18 Sep 2014 | 12:53 pm
    Did you know that 100 million Internet users watch an online video every day? In fact, a third of all online activity is spent doing just that. You may think this equates to millennials watching funny YouTube videos or Vine loops all day, but the truth is far more interesting than that. According to Digital Sherpa, 50 percent of users watch business-related videos on YouTube once a week, and 75 percent of users visit the marketer’s website after viewing a video. The fact of the matter is that it’s becoming more important for brands to include videos in their content marketing mix. As…
  • A millennial’s perspective on working at a “Best Place to Work”

    Stephanie Schwartz
    15 Sep 2014 | 8:32 am
    rbb has a reputation of being a “best place to work” (and the awards to back it), but that didn’t come to life for me until I actually started here. As a recent college graduate, I was unsure what exactly it meant for a company to be a “best place to work.” I read about all of the rbb’s accolades and formed expectations (yes, they were high) of what my future workplace would be like. The recent recognition of rbb as one of Florida Trend’s Best Small Companies to Work for in Florida, along with my one-year work anniversary, led me to reflect on my preconceived notions.
  • Why brands must go social to survive, for better and for worse

    Sasha Blaney
    3 Sep 2014 | 7:03 am
    There’s no denying how much the Internet has changed the way brands and customers interact, but not all companies have embraced this notion. The online world can indeed be intimidating, and some companies are still afraid of social media. However, the reality is that a 21st century Breakout Brand must go where its audience goes. According to a study conducted by Ipsos Open Thinking Exchange, Americans spend more than three hours a day on social networks on average. As such, joining these social networks does entail exposing your brand to the bad, yes, but also the good. And, more…
  • How print media are surviving – and thriving – in the digital era

    Ana Marquez
    26 Aug 2014 | 6:18 am
    There’s no question that print media have been profoundly impacted by the Internet. In fact, the medium’s failure to enter the 21st century and adapt quickly to the web caused the demise of many esteemed publications, while the business model built to support print-only publication became obsolete. But the print medium hasn’t completely faded out. Quite the contrary. Still Alive In fact, Mediapost.com has reported that a total of 93 new print magazines launched in the first six months of 2014; many of those magazines were related to regional interests and business-to-business. In…
 
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    wiredflare.com

  • The Most Important Thing About Social Media

    Wired Flare
    30 Sep 2014 | 6:36 am
    In this video blog, Frances identifies the most important thing about social media: being yourself. Watch more of our videos on our YouTube channel.
  • How Google Fixed My Plumbing

    Wired Flare
    17 Sep 2014 | 6:57 pm
    A tale of a man, a woman, their plumbing, two countries and Google. by Frances Leary I’ll be the first to admit that dishing out Google compliments is not something I endeavor to do on a regular basis. In fact, to the contrary, I am typically so perturbed with Google’s latest algorithm change that I’m rather on the quick side to voice my disdain for the organization. Well, this time I’ll have to eat my words. It all began with a late-night kiss goodbye as I bid my husband farewell and he set off on his business trip to Athens, Greece. A few days later, the kiss was followed-up by a…
  • 9 Steps for Using LinkedIn Successfully

    Wired Flare
    11 Sep 2014 | 7:06 pm
    LinkedIn is the largest professional social networking site. It is a fantastic resource for networking, connecting with potential partners, investors and clients, and sharing your expertise. There is no reason not to be on LinkedIn. It’s safe and it’s professional. Here are nine steps to help you setup your LinkedIn profile successfully and use LinkedIn to strengthen your network. Step 1: The Profile Box Complete all this information. 1. Name 2. Professional Headline – Use Keywords! This is searchable. 3. Location 4. Professional Photo 5. Current and Past Positions – Use…
  • Set Goals for Social Media Success

    Wired Flare
    3 Sep 2014 | 6:46 pm
    by Frances Leary Originally published on Progress Media. Defining your goals is the first and most important part of your social media strategy. If you don’t know why you’re doing what you’re doing, how in the world can you expect it to be successful? In your business, there is likely some deeper “why” that motivates your team to succeed. It’s not only the financial reward but something greater that inspires great things. The same is true for social media. If you approach social media engagement with only the sales in mind, you’re missing out on the deeper purpose. You’re…
  • Leveraging LinkedIn Groups for Business Growth

    Wired Flare
    13 Aug 2014 | 10:29 am
    by Frances Leary and originally published in Progress Magazine, Vol. 21, No. 3 Groups are one of the most underutilized LinkedIn feature. Here are some tips to help you start putting them to work for you: Join groups with members you are specifically looking to do business with. It will give you the opportunity to connect with them before you request a meeting. Participate in group discussions: answer questions and comment on posts. This will highlight your expertise and build recognition with other group members. Post links to original articles or start original discussions. This will…
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    The PR Coach

  • Seth Godin, Lao-Tzu, me and writing on the internet

    PR Coach
    28 Sep 2014 | 6:08 am
    I guess I’m in a metaphysical mood today. Thinking about writing for the internet, how it’s different,  and finding your own style. So, let’s set the scene… Seth Godin, Lao-Tzu and I walk into Hemingway’s Bar & Grill. Godin says, “I’ll have a Purple Cow.” I say, in my best Homer Simpson salutation, “Beer me.” Lao-Tzu […]
  • Social media on one hand. Words on the other.

    PR Coach
    15 Sep 2014 | 6:37 am
    It’s all around us. We’re bombarded by content advice porn from the “experts.” It’s irresistible but like most instant gratification, it’s short-lived. Content is king. Make your copy bite-size and scannable. Run it through your Buzzfeed detector. Oh, and add visuals. They increase readership and response noticeably. After all, aren’t Pinterest and Instagram the next […]
  • Rumpled spokesmen: New PR & marketing trend?

    PR Coach
    8 Sep 2014 | 10:16 am
    It’s official. Rumpled really is right in style! At least you’d be correct in thinking so if three high-profile, heavy rotation TV commercials are any indication. The TV ads from Trivago.com, Liberty Mutual, and DealDash.com each feature unlikely and atypical spokespeople who remind us more of Columbo, Humphrey Bogart, Jack Nicholson or Lucy Arnaz. Is […]
  • CIA launches Twitter account: Mission impossible?

    PR Coach
    10 Jun 2014 | 6:13 pm
    Imagine you work for the Central Intelligence Agency? Checking your voicemail two months ago via your satellite smartphone, you hear this new assignment: Agent Smith. Your mission today, should you decide to accept, is to plan and launch our new CIA Twitter account. You will have all the resources you need and we recognize the […]
  • From Good to Great: Executive-Level Blogging Do’s

    PR Coach
    4 Jun 2014 | 2:51 pm
    Not every CEO is born to write a blog, but a look at some successful CEO blogs indicate tangible benefits for the businesses involved. For example: In his blog, Craigconnects, the founder of Craigslist actively discusses tech and social media trends in ways that resonate with avid readers. Guy Kawasaki, Apple’s chief evangelist and social […]
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    Doktor Spinn

  • How To Actually Get Storytelling Into Corporate Blogging

    Jerry Silfwer
    10 Sep 2014 | 3:05 am
    It’s quite difficult to become an accomplished storyteller. I would know, having spent most my life dreaming of becoming a novelist. There’s just all of these factors coming into play when you’re trying to tell stories that captivates and entertains an audience. And being able to do this in a corporate context? Well, you can of course […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post How…
  • Point To The Button, People

    Jerry Silfwer
    11 Aug 2014 | 11:00 pm
    This is going to be a short post, so pay close attention dear readers. I’m going to reveal a favourite trick known to most conversion specialists, but not to the average digital marketer. It’s fun — and a little bit weird, too. We all debate (well, some of us) colours of buttons for maximum conversions. […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Point To The Button, People…
  • Why You Should Use Call-To-Actions In Digital PR

    Jerry Silfwer
    14 Jul 2014 | 11:00 pm
    By know, most are getting used to the idea of including CTAs (call-to-actions) in their online messages. A call-to-action is basically where you tell people what to do next. Let’s just contemplate this for a while … what to do next? Having struggled with creating great content, publish it in a timely manner while being […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Why You Should…
  • How To Create A Social Media Strategy Step By Step

    Jerry Silfwer
    6 Jul 2014 | 11:00 pm
    One of the most common questions I get is, how do you create a social media strategy? Well, now that’s not really true … The actual question is, do you have a social media strategy document template that you could send over? Unfortunately, I don’t. And that’s because it simply doesn’t work that way. Developing […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post How To…
  • 11 Ways To Get In Front Of Other People’s Audiences (OPA)

    Jerry Silfwer
    17 Jun 2014 | 8:00 am
    Sometimes you fail. Like I did in my last post, Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast. What happened: I read a great post over at Copyblogger and I got excited and decided to share my thinking around it. However, as some readers pointed out both in the comments and on […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post 11 Ways To Get In Front Of…
 
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    Cision » Featured

  • Reach influencers with Cision’s new Automotive Pitching Kit

    Teresa Dankowski
    25 Sep 2014 | 9:01 am
    For many of us, fall is about color-changing leaves, pumpkin-flavored everything and fantasy football rosters. For automotive influencers and their audiences, it’s about the fastest, sleekest and safest makes and models hitting the market for 2015. It’s a tough job, test driving the newest cars, trucks and SUVs. Want to connect with the unsung heroes […]
  • Visual Storytelling for Social Media

    Laura Botham
    24 Sep 2014 | 8:24 am
    It’s said that a picture is worth a thousand words, but in digital marketing, a picture can have a much more tangible value. As part of Social Media Week in Chicago, Sarah Eva Monroe, senior creative director, mStoner Inc., led a panel on utilizing imagery in social media. As we all know, images tell a story, […]
  • NPR Closes Out AMEC Measurement Week in NYC

    Gina Joseph
    19 Sep 2014 | 12:35 pm
    Five days, a plethora of speakers and new and insightful ways to look at metrics and analytics—AMEC Measurement Week in New York City proved itself worthy of the name. The week came to a close Friday, but not before one last session featured an inside look at how NPR measures and developed their new app, […]
  • Soundbites from Rockstar Panelists

    Gina Joseph
    18 Sep 2014 | 1:41 pm
    AMEC Measurement Week in NYC is nearing an end! We’ve had some great chats surrounding data, metrics, social media and the future of PR. Today’s sessions included expert panelists discussing the more granular side of PR measurement. Kicking off Thursday with @hksully @HugleyA @barryreich @jeremywoolf @@IAmTimBaker #amecatwork pic.twitter.com/yj57gTcqfP — Cision NA (@cision) September 18, 2014 […]
  • Social Regulations and Goals

    Brandon Andersen
    17 Sep 2014 | 11:55 am
    Day 3 of AMEC Measurement Week in New York City kicked off with Laura A. Grover, Senior Digital Strategy Director of Quintiles, discussing media engagement in a regulated industry. Social engagement in a regulated industry In a world of transparency and over-sharing, Laura went against the grain by saying companies in regulated industries should engage less on […]
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    Council of Public Relations Firms

  • Get Your Verb On: Seven Writing Tips for Aspiring PR Professionals

    Seth Schulman
    1 Oct 2014 | 6:21 am
    Are you a college student or recent grad who can write—I mean really write? Do luscious metaphors and evocative images flow naturally off your fingertips? Can you convey ideas on screen or on paper succinctly, logically, and compellingly? If so, there might be a public relations firm out there that wants to offer you a job. If not, well, with a little work on your part, there might still be a firm that wants to offer you a job. We queried PR firms recently about which skills they wished public relations or communications programs at colleges taught better. A full 70% said writing. Many…
  • What Do PR Firms Really Want in New Hires?

    Matt Shaw
    24 Sep 2014 | 6:52 am
    The biggest challenge facing public relations firms today may not be finding new clients. Or reducing costs. Or staying on top of trends in social media, analytics, and related technologies. From what our members tell us, it may well be finding the right young people to hire and grow with. Our member firms have always been passionate about talent, but never more so than today. In our 2014 member survey, firms reported that hiring the right talent was every bit as important as finding and developing new business opportunities. If we look at the broader economy, we find that many other kinds of…
  • PR Measurement Evolves

    Marianne Eisenmann
    17 Sep 2014 | 6:31 am
    The 2014 Annenberg GAP Study reported that 40% of public companies and 64% of private companies expect their PR/communications budgets to increase over 2013 levels. We asked agency leaders how this budget growth has translated into research and program measurement, and found that PR budgets are not increasing to fund more of the same, but to support an expanding range of communications assignments using new platforms and approaches to crafting and disseminating a story. “Convincing clients to take a calculated risk and move into uncharted territory to capture attention in an increasingly…
  • How We’re Responsible for the Procurement Trap—And How We Can Escape It

    Peter Sheahan
    10 Sep 2014 | 7:00 am
    Professionals in many industries are feeling squeezed by the cost-cutting efforts of procurement departments. What we might not recognize is the extent to which we ourselves are to blame for this. We’ve worked hard to deliver new value and to master emerging market needs. But when it comes to selling ourselves, we shrink from the challenge. We don’t insist on dealing with senior executives who get what we can offer. And we don’t turn away the wrong kind of work—the lower-value assignments that keep us rooted in our industry’s past. We don’t, in short, “play high.” Several…
  • The Mentors Who Move Us

    Kathy Cripps
    4 Sep 2014 | 6:57 am
    This piece is dedicated to my late friend and mentor Tom Mackay who taught me a great deal about the business side of running a PR firm.   Hilary McKean, Managing Director, Ketchum Before Hilary McKean left for college, she had already learned some valuable lessons. A partner and managing director at Ketchum, McKean recalls that her father built up a pharmacy early on before realizing he wanted more out of life. So he took a risk and bought a bankrupt magazine called Bicycling. Good thing—the fitness craze was about to explode in the United States. Watching her father’s business…
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    Smoking Gun

  • Newsflash: Britain needs unlimited holiday days

    Rick
    30 Sep 2014 | 4:55 pm
    It’s the future. Or so some organisations, including Netflix and Virgin, seem to be saying. For many business owners, the idea of lifting the cap on staff vacation time might seem alarming, yet this could well be the best decision they ever make. So this week Richard Branson announced that he would allow employees to take as many days off per year as they like. Currently, the offer is limited to certain brands within the Virgin behemoth. But, if successful, the deal will be extended to everyone in the monolithic company. The idea, apparently, comes direct from the boss’ daughter, who read…
  • Facebook is 10, but what has it ever done for us?

    Martin
    30 Sep 2014 | 4:51 pm
    The world’s most-famous social network is a decade young. Over those ten years it has changed beyond recognition, moving from university comms platform to all-encompassing digital world.Which has us asking, have we really benefited from this exponential expansion? Here at Manchester’s finest public relations and social media agency we have long been in love with Zuckerberg’s creation. Nevertheless, we have also been quick to point out its flaws, intrusions and problems- not least in recent years. With that in mind, and in a bid to level the playing field a little, we thought it would be…
  • Social media action in action- Manchester Dogs’ Home

    Martin
    30 Sep 2014 | 4:45 pm
    It has become customary for us to include a case study with each edition of our newsletter. This month, though, we thought it best to draw attention to an unplanned and unmanaged campaign that highlights the positive power of social media. On Friday 12th September, 60 dogs were killed when a fire tore through kennels at the Manchester Dogs’ Home in Harpurhey. The blaze began in the evening, well after traditional working hours had finished. There was a time when such a tragedy would have meant a lengthy media campaign with the aim of raising awareness and funds for the building, animals and…
  • Social Media Week in Review

    Martin
    30 Sep 2014 | 4:41 pm
    Last week no less than three members of the team here on Bridge Street made the journey to London for one of the most significant industry events of the year, AKA Social Media Week. Eager to learn about developments, emerging trends and expert advice, we’ve highlighted a few of the most useful things we heard here. How to create a truly social business with Jan Rezab, CEO, Social Bakers As one of the key minds working in digital and social media, Jan Rezab was always going to have some fascinating insights to offer. Put simply, this talk centred on the importance of building proper…
  • This month in the Smoking Gun PR Study

    Martin
    30 Sep 2014 | 4:36 pm
    Summer might be a thing of the past, but we’ve been enjoying unseasonably good temperatures on Bridge Street. Not that there hasn’t been plenty of hard work to distract us from the weather too. Take the Manchester Publicity Association, for example. We’ve drafted in these experts to help boost our staff skillset, increasing knowledge of best practice and as such boosting the value for money we can offer clients on a daily basis. Given the team is already renowned for its interdisciplinary services, saving the firms we deal with unnecessary costs, this next set of internal investments…
 
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    Finn Partners - Inspired

  • Finn Partners Acquires gabbegroup

    Peter Finn
    16 Sep 2014 | 12:20 pm
    With healthcare and education sectors continuing to provide strategic opportunities for growth and expansion, I am delighted to announce Finn Partners’ acquisition of gabbegroup’s public relations practice, effective today. Collaboration is at the core of the Finn Partners’ mission, and it is that same commitment and passion for excellence that led Jim Gabbe and Jill Gabbe to build one of the most successful independent specialist agencies in their field. Founded in 1980, gabbegroup is an award-winning firm that will expand our presence in the health and higher education sectors. I am…
  • You Should Make a Video Game

    Brian Perry
    31 Jul 2014 | 9:13 am
    I had the privilege of spending last week working at San Diego Comic-Con with Microsoft. Its Games Studios wanted presenters to talk about the future of game design, and for some reason they wanted one of those people to be me. This was all in an effort to promote the upcoming game development software Project Spark, which opens up video game design to more than just computer scientists. It makes it so kids, adults, parents, teachers and students can all jump into complex game development in a very easy-to-use and easy-to-understand way. Throughout the four-day event I spoke one-on-one with a…
  • Five Ways We’re Working Differently After TEDxFultonStreet

    Lindsay Bubbico
    9 Jul 2014 | 8:19 am
    TED events are known to be thought-provoking. But what TEDxFultonStreet founder Aaron Sylvan really wanted in planning his inaugural event supported by Finn Partners, was for guests to leave as a different person; with a new or changed perspective. With this in mind, he aptly themed his event Chrysalis, Radical Transformations. And it was. Rather than remix the agenda or speakers, I wanted to share living proof that Aaron’s idea for a TEDx event was a success. We were inspired in many different ways; here are just a few: 1. “No” and “Never” are not options. Many of the speakers…
  • Finncast Episode 18: Goopple & SnapTrend

    Alexandra Kirsch
    8 Jul 2014 | 7:46 am
    On episode 18 of the Finncast, Brian and I took the reins and focused on two big social and digital news stories: the Google I/O (or rather, the Apple-fication of Google products) and Snapchat’s trend curation. Have we piqued your interest? If so, lend us your ears and listen to the podcast in full by clicking here.  
  • Finn Partners Midwest Hits the Detroit Tech Scene during TechWeek Detroit

    Naomi Burton
    22 May 2014 | 3:00 am
    History, opportunity, ideas, dreams, achievement, trust, warmth, creativity, quality, hard work, optimism, collaboration. These are the words that come to mind when I think of both our recently opened Finn Partners Detroit office, and TechWeek Detroit, a weeklong event that showcases, celebrates and enables emerging innovative ecosystems in Detroit. And, not coincidentally, these are also all attributes of our host city. We’re thrilled that, like us, TechWeek Detroit is a newbie in town from the Windy City, but the primary reason we gravitated to this event was because we share a belief in…
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    Imelda Dulcich PR & Social Media.

  • September 24: PRSA’s Annual Nonprofit Seminar

    Imelda Dulcich
    9 Sep 2014 | 7:31 am
    Recommended: PRSA Puget Sound Nonprofit Seminar What’s happening in the world of nonprofit communications? If you want to learn about what’s happening in the world of nonprofit communications, I highly recommend this seminar. And, you don’t need to be a nonprofit or a member of PRSA to attend. Find out about how an organization can […] The post September 24: PRSA’s Annual Nonprofit Seminar appeared first on Imelda Dulcich PR & Social Media..
  • 4-hour workshop: The Art of Backyard Storytelling

    Imelda Dulcich
    8 Sep 2014 | 6:13 am
    ‘The Art of Backyard Storytelling’   The Art of Backyard Storytelling with Kate Lebo in Historic Downtown Snohomish The City of Snohomish is Backdrop for October 4 Writing Workshop. For more information contact:   Debbie Emge, City of Snohomish, 360-282-3197, 425-244-6967    Tammy Cannon. Cannon Social Media, 425-870-2434 @foodwinesocial October 4, 2014 Sublime Garden Design, 127 […] The post 4-hour workshop: The Art of Backyard Storytelling appeared first on Imelda Dulcich PR & Social Media..
  • Stop with the Twitter Favoriting.

    Imelda Dulcich
    19 Aug 2014 | 9:23 am
    We used to talk. So, it’s come to this, you barely pay attention to me anymore. Remember when we used to talk, you’d @ mention me on Twitter and I’d respond. Now we’re like an old married couple. And it’s not just you and me. When I joined Twitter, there was a wide-spread practice of acknowledging or […] The post Stop with the Twitter Favoriting. appeared first on Imelda Dulcich PR & Social Media..
  • Be Inspired: Target and Pinterest Campaign

    Imelda Dulcich
    14 Aug 2014 | 7:34 pm
     Build your own Pinterest Campaign based on Target/Pinterest collaboration Pinterest has more than 700,000 party planning related items pinned every day. Target has partnered with three pinners who designed exclusive collections for Target. The first to launch is Oh Joy! Join us as we partner with three of our favorite pinners who created exclusive collections for […] The post Be Inspired: Target and Pinterest Campaign appeared first on Imelda Dulcich PR & Social Media..
  • Planning a Facebook Page

    Imelda Dulcich
    14 Aug 2014 | 7:08 pm
    Planning a Facebook Page is a lot like planning a garden  What’s the purpose of your Facebook Page? When clients want to start (or revamp) their Facebook page, I ask “What’s the purpose your Page?”   If you’re a gardener (even a pots-on-the-porch one), you know the feeling of wanting to create something new and […] The post Planning a Facebook Page appeared first on Imelda Dulcich PR & Social Media..
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    Vitis PR blog

  • Mobile accessories are hot right now

    26 Sep 2014 | 8:09 am
      Through our work with the UK’s largest online mobile accessories retailer, our PR expertise spans B2B and B2C in the mobile sector. Alongside our mobile accessories client, we also work for a new mobile accessories distributor that offers a range of unique and innovative gadgets, from portable power banks that help keep your mobile devices charged and music on full power, to handy waterproof Bluetooth speakers that are sure to make your life easier and more connected. We’ve helped the team raise its portfolio through product reviews with regional and B2B trade publications –…
  • 3,000 uniques and counting

    13 Aug 2014 | 1:16 am
         In my spare time I write a blog under a pseudonym and I was really chuffed to see that yesterday the blog has reached over 3,000 unique visitors a month. Compare that to March 2014 at 500 per month. So what do the readers want? They want all sorts of content, but comparisons between services, tips, heads up on new services and new ways to do things are the most popular.
  • 50 billion smart devices can’t be wrong

    12 Aug 2014 | 1:19 am
    Cisco predicted back in 2011, that there will 50 billion internet connected devices by the year 2020. It seems that this figure will become a reality. We’re hearing a lot more about machine to Machine (M2M), the “Internet of Things”, “wearables” and ‘smart technology”, but just what could these terms mean to us?
  • Software quality has never been more important

    8 Aug 2014 | 5:48 am
       Remember when Apple's iPhone alarm failed to go off leaving people late for work? Or maybe you've been overcharged at the supermarket as the result of a till error or couldn't get access to your online bank account. This is often down to software glitches or bugs. We've provided PR services for software testing companies since 2008 and understand that there are a number of reasons that bugs can be introduced into a software or applications - the main ones being inadequate and ever changing requirements, increasing software complexity, errors made by developers when programming…
  • Clients in the spotlight with “Issues of the Day”

    24 Jun 2014 | 3:06 am
    We’re constantly looking for ways to reinforce our clients’ position as leaders in their industry. A great way to do this is to comment on ‘Issues of the Day’ How do we do this? Two techniques that we use are:
 
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    Sterling Communications

  • Demystifying Preproduction, Part One: Harnessing Creativity to Conjure Arresting Visual Stories

    Rosie Brown
    25 Sep 2014 | 11:05 am
    Any working professional knows that each job has its highs and its lows. Well, video productions are my highs. Every time we start a new video project, our team powers through the preproduction phase, brainstorming creative ideas and nailing down logistics, all eagerly awaiting the proverbial game day: that is, production. But, in my opinion, what makes production days so exciting is the level of hard work and forethought put into preparing during preproduction. “Preproduction” as a term is often pushed aside and excused as being a vague way of saying that you’re planning a…
  • It’s our 25th Birthday!

    Sarah Koniniec
    23 Sep 2014 | 5:50 pm
    Hard to believe, but Sterling is officially 25 years old. Since 1989, we’ve transformed from a boutique three-person PR firm into a full-service integrated marketing agency with offices in both the Northwest and Silicon Valley. Once a year, we take some time to get together as a company, sharing best practices, brainstorming new ideas and taking stock of where we are on our journey. There’s no way to fit 25 years into one day, but this year we sure did our best to fit it into three! Sterlingers both new and seasoned, from Seattle and Silicon Valley, specializing in creative marketing…
  • Six Tips to Take You From College To Your First Job

    Dan Jensen
    19 Aug 2014 | 9:35 am
    As a college senior, it’s easy to feel like the big fish in a little pond. While the underclassmen around you are fretting about dorm assignments and campus life, seniors get to worry about finishing up all the requirements to earn that sheepskin, preparing for the postgrad world with relevant internships and clubs, and finding creative ways to compete for those entry-level jobs. To help ease the transition, we came up with a few tips and tricks to help college seniors prepare for the “real world.” Treat your senior year like your first job. It may be tempting to schedule your classes…
  • Brevity is the Key to Successful Communication

    Sarah Koniniec
    29 Jul 2014 | 10:20 am
    In this day and age, capturing and holding someone’s attention is a tough business. We have hundreds of things demanding our attention at any given moment: emails, texts, snapchats, a coworker’s birthday, a significant other wondering what’s for dinner – you get the picture. (If you spaced out during that long list, you’re not alone. I actually checked Reddit about four times while writing it). A funny thing happens when you exercise brevity: people don’t mind listening to you. Well thought-out, brief communication shows that you respect and value others’ time. CEOs and…
  • Tips When Attending a Blogger Conference

    Pouneh Lechner
    22 Jul 2014 | 6:13 pm
    Sterling had the pleasure of attending two blogger conferences this month, Type-A Bootcamp and BloggerBash. We were there supporting our client NETGEAR WiFi Family, promoting their mobile hotspots for AT&T. Blogger conferences are as fun as they sound. There’s lots of swag, great networking, and a fantastic opportunity for vendors to have face-to-face time with bloggers that may want to write about their product. Here are some tips for maximizing your time at a blogger conference:  1. Get to know the attendee list. Identify key influencers that you would like to interact with during…
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    Beast Of Traal.com

  • Deepika Padukone vs. The Times of India – What would (not should) TOI do next?

    Karthik S
    26 Sep 2014 | 5:24 am
    Usually, a PR crisis gets amplified because of media. But in case of The Times of India, it is intriguing to see a PR crisis they fanned and find themselves in! Given their massive clout, you could argue if there is a reputation crisis at all, for them. The counter argument to that is the fact that many other publications wrote about The Times of India and its state of moral quandary (!) by openly naming the publication. Usually, they follow the Omertà code and refer to rival publications as ‘a leading national daily’. Or, if it was the Hindustan Times, they’d perhaps drop…
  • Is the Narendra Modi Government’s use of social media really transformational?

    Karthik S
    2 Sep 2014 | 1:02 am
    (This post was updated on September 5, 2014 – see update at the end of the post) First, there was this piece in Business Standard. The crux was, Since the Narendra Modi-led government took charge at the Centre, journalists tracking central government ministries and departments have been busy 24×7. Not because the new establishment is holding back-to-back press conferences, going all out on interviews or cutting ribbons at events; rather, the media is busy tracking it on Facebook, Twitter and various blogs, waiting for that significant statement worthy of making the headlines.
  • Media quoting from Twitter vs. Media quoting from Twitter and not mention Twitter as the source

    Karthik S
    14 Aug 2014 | 10:46 pm
    I had retweeted (yesterday) @Ravages’ series of tweets about his nightmarish effort to recover money from Citibank India after a debit card fraud. See the full series of tweets. When he alleged that The Times of India was being slimy to report on his story when he hasn’t consented to it being reported in print media at all, I was all ears. Does media need permission to write about something as public as a tweet (from an open account, not a protected handle)? It is good etiquette, no doubt, but it is also not absolutely necessary, in my view. Then, I read the actual article in…
  • Age, career progression and social media – a few existential questions

    Karthik S
    8 Aug 2014 | 3:25 am
    I was speaking with a senior, respected person – someone I admire too! – from the VC sector the other day. He was telling – rather, mildly admonishing – me that I should not be so active on social media that people know all about me and my way of handling things, my feelings etc. His point was that as people grow up in the career ladder, they should be less vocal in the public space and focus more on connecting with people offline. He also took the examnples of film stars not being active on the social media space and thereby maintaining an aura about them (I did…
  • Angry with Xiaomi and Flipkart over the Mi 3 flash sale? What do you intend to do?

    Karthik S
    29 Jul 2014 | 3:42 am
    No. I was not on Flipkart at 2pm today to buy the Mi 3 phone from Xiaomi. I was just there to see what the brouhaha was about. I was also politely told that I wasn’t registered to participate in the sale – and I had no idea what a registration meant. I’m new to this model, you see. I know only 2 models – one, buy by paying a price, or two, bid for a product. This flash sale model where you register first for a sale and then participate in the sale is clearly new to me. But the feedback on Twitter and Facebook after the sale ended in 5 seconds (officially confirmed by…
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    Jill Kurtz, APR

  • Five Awesome Content Sharing Strategies for the Non-Writer

    Jill Kurtz
    1 Oct 2014 | 6:06 am
    You know that sharing content is a way to establish your expertise and get visibility online. Great concept, but what if you really don’t like to write? You don’t have to be a writer to be a thought leader online. There are five tips for sharing content and scarcely having to write a word: Share interesting blog posts, SlideShare presentations, and videos created by others on LinkedIn as an update on your home feed or as a discussion in one or more groups that you belong to. All you need is the link. Adding a sentence about why you posted the content is a great addition, but optional. Use…
  • Create Your Own Newsletter With a Few Clicks

    Jill Kurtz
    30 Sep 2014 | 9:30 am
    I see links to topical newsletters all the time on my Twitter feed, but I have no idea why it took me so long to look into the tool behind many of them: Paper.li. The Paper.li platform gives you access to articles, blog posts, and rich media content that you can compose into your own custom newsletter. This is a great, free, painless way to pull together content around a topic and establish yourself as a thought leader in the area. Paper.li allows you to use accounts on Twitter, Facebook, Google+, and YouTube,and RSS feeds as content sources. You can prioritize the sources your designate and…
  • Find Helpful Conversations on Twitter

    Jill Kurtz
    29 Sep 2014 | 6:32 am
    A recent post questioning the value of Twitter resulting in a great comment about the value of twitter chats. Tweetchats or Twitter chats are virtual meetings or gatherings held on Twitter. Twitter chat participants use the hashtag name of the chat to identify the tweets as belonging to a particular chat. I hear about these types of online groups more and more and have wondered how to find the great ones. So, I was excited to come across a list of Twitter chats in both alphabetical order and by day. Give some a try and let me know how it goes!Filed under: Communication Tagged: twitter
  • Steve Jobs and Other Things That Creep Me Out on Social Media

    Jill Kurtz
    26 Sep 2014 | 7:07 am
    Why is it that every time I look at my home page on LinkedIn a photo of Steve Jobs is staring back at me? I’m pretty sure he’s not writing or inventing anything new these days and that Apple has some living leadership. Right? The web is the ultimate repository, but we communicators need to take care that our newest information isn’t being overshadowed by legacy content and images. Apple did just come out with new products. With all due respect to Steve’s legacy, it’s past time for some new compelling imagery. With that at the top of my list of things that creep…
  • Simplifying Google Analytics

    Jill Kurtz
    25 Sep 2014 | 7:55 am
    Google Analytics is the unchallenged leader in website analytics, but it is overwhelming. If you have ever logged into your GA dashboard and thought, “boy, would I like to have someone just distill this all down to the key insights for me,” have I got a tool for you: Quill Engage. Quill Engage is a free tool that connects with your Google Analytics account and automatically emails you a weekly or monthly summary of your data. The report gives you a plain language explanation of site traffic and the source of it, including referrals and paid search through integration with Google…
 
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    Vikypedia.in

  • Vikypedia.in partners with IPRCCA 2014 as an official Media Partner

    Vikram Kharvi
    1 Oct 2014 | 9:30 pm
    Vikypedia.in is proud to announce that we are one of the official media partners for the forthcoming Indian PR & Corporate Communications Awards (IPRCCA) 2014 and Indian PR & Corporate Communications Conference organized by Exchange4Media Group on 17th of October 2014. It is one of those events where you would find the entire PR and... Read More ›
  • Everything you want to know about IPRCCA 2014

    Vikram Kharvi
    30 Sep 2014 | 9:30 pm
    The India PR & Corporate Communications Awards 2014 are the most extensive and exhaustive awards to recognize the contribution and success of the PR Industry. With 4 Categories and 23 sub categories, E4M IPRCCA2014 is the path breaking initiative to salute and recognize the contribution of PR Consultancies and Corporate Communications. Apart from the panel Before... Read More ›
  • PR – The must have tool in your marketing toolkit

    ujjawalpunmiya
    25 Sep 2014 | 2:47 am
    With the growing competition and development around the world, successfully building a company’s public awareness and establishing its credibility is a task that should involve every key member of management. Reputation management via public relations is the smartest tool that can be used to build rapport with employees, customers, investors, voters, shareholders or the general... Read More ›
  • Meet the Ace Business Communicator

    Vikram Kharvi
    17 Sep 2014 | 3:12 am
    Vikypedia.in, brings to you an exclusive interview with the PR Practitioner, who recently won the ‘ACE Business Communicator Prize for Young Professional at the PR consultancy at the recently concluded PRAXIS 2014. Here she talks about the youngsters like her in the industry and how they can look forward to win such honors on such... Read More ›
  • Hindu to offer contracts to employees/Journalists

    Vikram Kharvi
    8 Sep 2014 | 1:39 am
    The Hindu is getting ready to shift to a contract basis for its employees. They have been informed that it will be “voluntary” and they can choose whether they want to continue under the wage board or shift to contractual employment. Details of what this will constitute have not been communicated as yet. Source: http://thehoot.org/web/home/story.php?storyid=7758&mod=1&pg=1&sectionId=32Filed under:... Read More ›
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    PR Daily News Feed

  • 5 oft-misspelled idioms

    2 Oct 2014 | 1:00 am
    Some idioms are confused in the speaking; others just in the spelling. The following idioms are usually pronounced correctly, but they are often misspelled in writing. 1. "waiting with bated breath" The word bated in this expression is often misspelled "baited." For example, "We're waiting with baited breath to hear if Rosie O'Donnell is officially coming back to daytime screens." The word bated is from a shortening of the verb abate. "To bate" means "to reduce, to lessen in intensity." The expression "bated breath" is the only survival of the word in modern English. Read more here. 2. "lo…
  • Forecast: Brands to spend big on social media this holiday season

    1 Oct 2014 | 10:00 pm
    Social media is no longer an experiment. With more than 1.5 billion active users on Facebook and Twitter alone, social media has matured into a critical channel for retailers looking to get a big chunk of the estimated $650 billion that will be spent on holiday shopping this season. According to recently released research from digital marketing platform Offerpop, 67 percent of marketers plan to increase their social media budgets this holiday season. Brands also appear to be sticking to proven social media platforms, with 92 percent of marketers saying they will spend the majority of their…
  • One day. Two experts. Unlimited writing and editing practices.

    1 Oct 2014 | 9:00 pm
    Writers, answer these questions honestly: - Are you satisfied with your own writing? - Do you enjoy reading your own stories in the employee publication or on the Intranet? - Can you blame employees for not devouring your stories? If you answered no to any of those, then we have the perfect solution for you: Our Advanced Writing and Editing for the Corporate Communicators summit in one of the following cities: Oct. 23 - Jacksonville, Florida Nov. 17 - Chicago Dec. 10 - New York During this one-day workshop, Mark Ragan and Jim Ylisela will share proven techniques guaranteed to revive YOU and…
  • 25 job openings in the PR and marketing world

    1 Oct 2014 | 2:00 pm
    If you shed a few tears after George Clooney married human rights lawyer Amal Alamuddin or when Ryan Gosling and Eva Mendes announced the birth of their daughter, you’re not alone. If you read and tweeted every picture and piece of information in existence regarding these two events, you might be perfect for a new job opening. Us Weekly, a celebrity and entertainment magazine owned by Wenner Media, LLC, is looking for an assistant social media editor to assist the growing online staff in New York City. According to the magazine’s media kit: Us Weekly engages 40 million young, high income…
  • What are you giving away for free WiFi?

    1 Oct 2014 | 12:30 pm
    Be careful when you click on those terms of service for that free Wi-Fi you so desperately need. It may cost you your first-born child. Online security company F-Secure wanted to show everyone just how insecure their data is when they blindly hop on to free Wi-Fi. So, they set up a hotspot of their own and watched as people shared their data. The company set up a pair of experiments, detailed in the report “ Tainted Love: How Wi-Fi Betrays Us.” It’s an interesting approach to content marketing: Scare the hell out of everyone and sit back as your message spreads. Watch the first part of…
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    Prakkypedia

  • 5 alternative comms tactics

    Michelle Prak
    20 Sep 2014 | 4:39 pm
    Communications professionals need a suite of tactics in their toolkit and in today’s blog, I’m sharing some more obscure ones that might suit you or your clients. Promoting your cause or your brand, or having conversations with your community, is not all about media releases. Take a look at this list of 5 ideas below: 1. Letters to the editor You don’t always need a news article to gain attention – the Letters pages of newspapers are still popular and may get you the attention and audience you’re after. Write a short, considered letter outlining your case. (Be prepared however for…
  • A letter to break your heart

    Michelle Prak
    11 Aug 2014 | 3:21 am
    Some people make jokes about online dating. And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “help protect the Australian community from relationship scammers”. It has been reported that the ACCC will “initially send 400 letters per fortnight to consumers to warn them they may be the target of a relationship scammer.” Scam-warning letters are on their way The ACCC…
  • The good source

    Michelle Prak
    9 Aug 2014 | 1:02 am
    Journalists aren’t the only professionals who require good sources. Professional communication managers need them, too. Whether you call your role “PR” or “media relations” or “corporate communications”, it’s impossible to have a highly successful comms program without having some input from others around you. Good communicators often join professional networks and associations. I was reminded of the importance of this recently when I published the post “The To-Do List for Every New Corporate Communications Manager”. A few of my savvy LinkedIn connections suggested that…
  • The To-Do List for Every New Corporate Communications Manager

    Michelle Prak
    8 Jul 2014 | 3:32 am
    So you’ve just landed a new corporate communications role. Congratulations! So have I. I’m a month or so into a new role and absolutely love it. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. I’ve shared a list below for you but first – please note – this list doesn’t apply to my specific role now. Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. My five things to address in your first week as…
  • Announcing: A New Prakky

    Michelle Prak
    28 Apr 2014 | 4:32 pm
    If you look back at the first posts of Prakkypedia, you’ll soon seen that this blog was very different in 2009. Back then, the focus wasn’t exclusively social media and my topics ranged from visiting art galleries through to how iPods have changed our lives. While I did work in social media at that time, the blog was more personal and I was keen to know what it felt like to be a blogger. (That, and I’ve always loved writing). I’m reflecting on the past because there’s a change coming … I am ceasing ‘Prakky the social media consultant’ business…
 
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    Return on Reputation

  • Advice to the NFL: Talk Less, Do More

    cwinters
    23 Sep 2014 | 12:18 pm
    If you are a reputation blogger, the NFL is a gift that just keeps on giving. I tried to root for them, I really did. I listened to Roger Goodell’s news conference and gave him the benefit of the doubt….apology (check), outline action & timeline (check), do something good for the issue of violence (check, check). Sure, Goodell fumbled badly when he had to go off script. And his delivery was hardly inspiring. But I hopefully (naively?) called it a first step toward reputation recovery. I was wrong. Perhaps the reason Goodell couldn’t manage well when he went off script is because the…
  • Growing Up MWW: A 15 Year Lesson in Life, Business and Self-Discovery

    admin
    23 Sep 2014 | 11:28 am
    A Note from Carreen Winters: From time to time we feature guest posts from clients, industry experts and other MWW leaders.  Today, we feature a post from Joe Cohen – who is a legitimate leader — of our firm, and our industry (he’s the National Chair of the PRSA).  I remember Joe when he joined us – an eager, earnest high energy Account Coordinator.  I was lucky enough to have Joe as a direct member of my team for more than ten years.  And I am so proud of all he has accomplished, and thankful for all he has contributed to MWW over the past 15 years.  As Joe gets ready to…
  • Is Paid Media the Final Reputation Frontier?

    cwinters
    22 Sep 2014 | 8:13 am
    Reputation is one of those amorphous things that people struggle to define, yet seek to protect at all costs.  Famous quotes about the importance of reputation abound, and companies generally accept the notion that reputations are worth protecting. Over the two decades I’ve been working in reputation management, the practice has evolved from an earned media-centric model that was driven largely by the client asks for “positive publicity about the Company, featuring the CEO, please” to a more integrated approach and an understanding that reputation begins with your actions – it is…
  • Move the Chains: Roger Goodell’s Fumble Recovery

    cwinters
    19 Sep 2014 | 1:28 pm
    Just as the calls for his resignation reached a fever pitch, Roger Goodell pulled off a fumble recovery with his news conference today  (Although I’d throw a flag for the late start!). While the NFL, and Goodell, are far from being out of the woods, today marked an important first step in reputation recovery. What did the NFL (finally) get right? Goodell Manned Up – he took responsibility for bad processes, bad decisions and bad outcomes.  And promised to do better.  Never underestimate the value of an apology. Prescriptive and immediate actions were unveiled – education and training…
  • The NFL in Crisis – How Can Its Reputation Be Saved?

    admin
    18 Sep 2014 | 10:34 am
    The biggest news from the NFL over the first three weeks of the season has all been off the field with player arrests and suspensions relating to domestic and child abuse. EVP Carreen Winters recently appeared on ESPN’s “Outside the Lines” to discuss what PR issues the NFL is facing and what the league needs to do to restore the trust in the shield. See Carreen’s interview here.
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    Beyond PR

  • Content Quality Drives Search Rank & Online Visibility

    Sarah Skerik
    1 Oct 2014 | 5:44 am
    Excerpt from Searchmetrics 2014 Ranking Factors Study (searchmetrics.com/us2014) According to the recently-released annual Ranking Factors Study from Searchmetrics, Google has made some big changes in how its algorithm evaluates content and assign search rank.   Content quality is the recurring theme of the study, which offers important lessons and opportunities for content marketers, public relations pros, bloggers and anyone else publishing digital content on the web. Related reading: PR & SEO – Still Driving Discovery “High quality, relevant content is increasingly the focus…
  • Measuring the Business Impact of PR: Getting a Handle on Data

    Sarah Skerik
    30 Sep 2014 | 4:15 am
    Visual via Flickr user FinancialAidPodcast When assessing the ROI of a publicity campaign, it’s standard practice to assess high-level results, such as the number of reads a message has received and the number of times a message was shared on social networks: these metrics are good measures of how well a message resonated with the audience.  But PR measurement shouldn’t stop there.  In fact, awareness is just the beginning. Related article: Moving Beyond Press Release Pick Up to Reporting on Real Outcomes Awareness is where interest starts.  Interest develops into action. Actions…
  • MEDIA News: Media Moves at: Politico, Indianapolis Star, Commercial Appeal and More…

    Kevin Frey
    29 Sep 2014 | 6:21 am
    PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here. Politico (Arlington, VA): Politico Magazine Editor Susan Glasser (@sbg1) has been promoted to Editor @politico. The Indianapolis Star (Indianapolis, IN): Sports Reporter Mike Chappell (@mchappell51) has left @indystar to join WRTV-TV (@rtv6). Also, Digital Developer and Graphic…
  • Content We Love: Why Netflix is a Storytelling Pro

    Shannon Ramlochan
    26 Sep 2014 | 10:21 am
    Click here to view the complete press release Since propagating the binge-watch culture that’s changed the television industry forever, it’s clear that Netflix fans love stories. In their press release titled “Spoiler Alert! Its Ok to Spoil,” Netflix gives the fans what they want by turning an issue that the majority of their audience faces into content that tells a story and engages the viewer emotionally. Related article: Tactics for telling your story across channels Social circles everywhere are falling apart because of the friends who are prone to (or secretly enjoy) giving…
  • 5 Ways to Get a Journalist to Care About Your Pitch

    Shannon Ramlochan
    24 Sep 2014 | 11:02 am
    (L-R) Moderator Beth Feldman, Panelists: Vicki Salemi, Liz O’Donnell, Andrea Smith, Joya Dass, Geri Stengel Given the scale at which content is being produced on traditional and digital media, journalists are more strapped for time and earning media attention is even more of a challenge for PR pros. While standard pitching practices such as researching the journalist, answering the 5 W’s, and being brief are still important, nowadays it takes more than just meeting the standard to stave off the competition and get a journalist to care. Veteran journalists featured on the “Pitch the…
 
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    Global :: Pressat

  • Hector Montalvo of Source Marketing Direct Promotes Importance of Motivational Speaking

    Pressat
    1 Oct 2014 | 5:00 pm
    Thursday 2 October, 2014 Following Hector Montalvo’s  speech at the Birmingham Conference two weeks ago and at the Leadership conference in London last week, the  Source Marketing Direct  MD speaks of the joys he gains from speaking at such prestigious industry events and promotes the impact motivational speeches can have on new entrepreneurs. The weekend of 22 nd -23 rd August saw Hector Montalvo, MD of Source Marketing Direct travel from London to Birmingham to attend a two day Business Development conference as key note speaker. The event was held at the Crowne Plaza Hotel…
  • Shortlist Announced for The Guardian Charity Awards 2014

    Pressat
    1 Oct 2014 | 5:00 pm
    Thursday 2 October, 2014 Tender is pleased to announce that they have been shortlisted for this year's Guardian Charity Award. It is an inspirational reminder that the work they do preventing and addressing domestic and sexual violence in the lives of young people is making a notable difference and truly changing lives. For more information on Tender and they work they do, please contact Rebecca at rebecca@tender.org.uk or on 020 697 4279 The full shortlist can be found  here No media attached. Please contact Tender Education and Arts for more information. Distributed by…
  • Brandlective Receive Increased Demand for PPC Advertising

    Pressat
    1 Oct 2014 | 5:00 pm
    Thursday 2 October, 2014 Advertising via Google and social media sites such as Facebook and Twitter is on the rise, and online marketing firm Brandlective Communications has also noticed a rise in the demand for Pay Per Click (PPC) advertising. Pay Per Click or  PPC advertising is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher when the ad is clicked. PPC advertising is the fastest way to get a company listed on the first page of all the major search engines. PPC advertising targets customers that are searching specifically for…
  • ANDY PALMER ON BOARD TODAY AS ASTON MARTIN CEO

    Pressat
    1 Oct 2014 | 5:00 pm
    Thursday 2 October, 2014 Aston Martin’s workforce welcomed the company’s new CEO today as production paused briefly for the arrival of Andy Palmer on his first day on the job. Dr Palmer, a British-born chartered engineer, chartered manager and businessman with 35 years of automotive industry experience, started his tenure by introducing himself to assembled staff of the Gaydon, Warwickshire headquarters and production facility. Palmer then asked them to pose for a photograph for Twitter. As the new Chief Executive Officer of Aston Martin Lagonda Ltd., Palmer, 51, assumes operational…
  • PFS named 16th fastest growing technology company in the UK by the Sunday Times Hiscox Tech Track 100

    Pressat
    30 Sep 2014 | 5:00 pm
    Wednesday 1 October, 2014 London, 1st October 2014: Prepaid Financial Services (PFS) has been listed as the 16th fastest growing company in the UK according to the Sunday Times Tech Track 100 for 2014 - http://www.fasttrack.co.uk/fasttrack/leagues/dbtechDetails.asp?siteID=3&compID=3738&yr=2014 The FCA-authorized and regulated payment service provider was recognized as the 16th fastest growing technology company in the UK, underlining the growth of the company over the last few years. According to the list PFS is also the second fastest growing financial services company in the UK for the same…
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    Latest Thinking

  • To ALEC or not to ALEC? That is the Question

    ppannett
    1 Oct 2014 | 11:31 am
    Companies and associations across the country have long worked with the American Legislative Exchange Council (ALEC), a free-market trade organization that facilitates relationships with legislators and their staff to advance model legislation across the country. For a long time, those partnerships proved fruitful. The Hill has described ALEC as “the model for coordinated, effective lobbying on Capitol Hill as well as in state capitols” and has noted that “ALEC pioneered the strategy of creating one-size-fits all legislation on a wide range of issues and then pushing it into law across…
  • The Future of U.S. Energy

    sdavis
    1 Oct 2014 | 8:14 am
    In this LEVICK Energy video interview, LEVICK Energy Editor Andrew Ricci discusses the advancements made in United States Energy Production in the last decade and the future of U.S. Energy policy. Industry  Energy
  • With the Democratic Hold on the Senate in Jeopardy, There May Not Be Enough Time to Replace Attorney General Holder

    pleon
    25 Sep 2014 | 2:56 pm
    The sudden announcement that U.S. Attorney General Holder has decided to step down may reignite the media firestorm about the Senate Democrats’ decision to invoke so-called “the nuclear option on Presidential appointees.”  At the time, Majority Leader Harry Reid said that “These nominees deserve at least an up-or-down vote, but Republican filibusters deny them a fair vote, any vote, and deny the president his team.” The nuclear option was adopted by Democrats using a parliamentary procedure to change the rules of the Senate to allow a procedural vote on a nominee (except for…
  • Democrats Choosing Among Friends

    rkessler
    25 Sep 2014 | 12:26 pm
    While the political punditry continues to obsess about which party will control the Senate in the next Congress, many insiders are intensely watching the race for the Ranking Democrat position on the powerful House Energy and Commerce Committee. The Committee’s two longest-serving Democrats, Ranking Member Henry Waxman (CA) and his predecessor, Rep. John Dingell (MI), are retiring after serving a combined 100 years in Congress, marking a huge turnover in the Energy and Commerce Democratic leadership. The Committee has vast jurisdiction over numerous agencies and issues that include energy,…
  • Gridlock on the Beltway? Take a Local Detour

    ppannett
    17 Sep 2014 | 8:44 am
    The months leading up to midterm elections are never the most promising in terms of moving a public affairs agenda through Congress. Add the polarization of the current political environment, and the prospects of affecting policy change at the national level are downright daunting. As such, companies, associations, and NGOs are thinking smaller when it comes to advocacy – focusing instead on the more collaborative, less toxic political environments in local and state governments. NBC’s Meet the Press detailed the shift with a segment Who Needs Washington?: Mayors Making Progress. The…
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    Spin Sucks

  • Three Skills Every Communicator Must Have

    Gini Dietrich
    2 Oct 2014 | 3:58 am
    By Gini Dietrich Yesterday, Martin Waxman and I were getting ready to record Inside PR and he said, “Did you see Clay Shirky’s post on Medium about the death of journalism?” I hadn’t, but you know what I did next. Titled, Last Call: The End of the Printed Newspaper, I was intrigued because it so nicely tied in with the recent New York Times announcement that they are laying off 100 journalists. (Plus I love Clay Shirky, who refers to himself as, “Bald. Unreliable. Easily distracte…”) It’s a really interesting piece on what’s going on…
  • Twelve Steps to Cultural Change

    Laura Petrolino
    1 Oct 2014 | 9:58 am
    By Laura Petrolino Recently at the Hubspot INBOUND 2014 Conference I had the opportunity to listen to Simon Sinek speak. Simon is the author of Start with Why and Leaders Eat Last, and he spoke about leadership, cultural change, and the evolutionary basics of what both motivates and deflates us in professional settings. I was so inspired by his morning keynote that I attended a post-talk “ask me anything” session. This was designed to be an opportunity to ask him further questions we had about leadership, creating a culture of growth and success, and building organizations through…
  • Internal Communications on Spin Sucks in October

    Lindsay Bell
    1 Oct 2014 | 3:58 am
    By Lindsay Bell We all remember the little classroom ditty: “Thirty days has September, April, June, and November!” Well, if you’re anything like me, you forget it in every single one of those months, and find yourself at the end of those 30 days, looking at the calendar in a panic, deadlines looming. Frankly, I would have been happy if each of the last four months had 100 days in them!!! They just went by insanely fast. And now we are in October. As the cool kids say, I can’t EVEN with October. Ok. I’m lying. I actually like October. The weather’s…
  • What Standup Comedians Can Teach Us About Visual Storytelling

    Martin Waxman
    30 Sep 2014 | 9:58 am
    By Martin Waxman I used to think standup comedy was all about the words. And don’t get me wrong—the way a joke is crafted is very important. But the delivery is equally important. And for that matter, the character that delivers it is important, too. Because a great routine that pushes boundaries—in the hands of the wrong person, no matter how skilled—falls flat. Now, not all comedy is visual, but great humor often conjures up all sorts of crazy images in our minds. Think about Steve Martin, Woody Allen, and Louis CK, whose routines are like mini-scripts. You can see why they were…
  • How to Generate Blog Post Ideas

    Gini Dietrich
    30 Sep 2014 | 3:58 am
    By Gini Dietrich I promised to give you more about my speech at Content Marketing World—How to Write Blog Posts that Get Read and Shared—and so I shall. This is actually the third part of the six sections I covered in just 35 minutes (I talked really, really fast). The first was Tricks to Write Popular Blog Posts and the second was How to Capture Blog Post Ideas. Now I’d like to focus on how to generate blog post ideas (and the other three sections will come later). How to Generate Blog Post Ideas You know how you sit at your computer and you stare at your screen, wondering what…
 
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    ListFree.org

  • Four Things When Choosing to Repair Your Laptop to Consider

    marketreport
    2 Oct 2014 | 3:03 am
    Broken laptop can be a very stressful situation under especially if there is a problem of laptop use every day, is an important part of your work, school or business. The purpose of this article is to provide you with a few things, when it comes time to make your laptop repair considerations. 1. Repair and replacement: a usually think of is that the first question, “Now is a good time to buy a new laptop?” The answer to this problem is “It depends on the circumstances.”Depending on the severity of your laptop repair, most laptop prices fall, the times you have a broken…
  • St. John’s Condos – One Spot For Your Luxurious Home

    Charlesantoine012
    2 Oct 2014 | 3:03 am
    The real estate professional, Sep 28, 2014, Confirm that you have a superior idea of what kinds of commercial property are potentially gainful before you start to thin down your search. You can conclude losing your all assets if you don’t spend wisely. The hints and tips inside the article can assist you make informed decisions in the real estate market. You must negotiate if you are the buyer or the seller. It is significant that your concerns as well as opinions are heard with recognized in the other parties; you should always put forth the attempt to guarantee fair pricing for the…
  • The ANRF is Accepting Tax Deductible Donations to Support Children with Juvenile Arthritis

    Jesusn
    2 Oct 2014 | 2:57 am
    Millions of children are affected by juvenile arthritis each year globally; with the help of the Arthritis National Research Foundation (ANRF), these children can benefit from active support and cutting edge research that explores potential new cures for arthritis. The ANRF is a tax deductible charity that works towards a cause efficiently and with dedication; that cause is to support children with juvenile arthritis, and to search for a cure for this debilitating disease. How is juvenile arthritis debilitating? Children who are diagnosed with juvenile arthritis, some of them infants, can…
  • Shopping for the Right Pokale

    tedmark
    2 Oct 2014 | 2:29 am
    Organizers of sports events and competitions, schools, clubs, businesses and other organizations who want to reward their players or employees will be pleased to learn that they can pokale kaufen of their choice on the Internet in a fast and easy manner. If you are determined to award achievement with pokale that will stand the test of time, you should do your best to purchase high-quality trophies that will make a lasting impression. If you are looking for the perfect trophy for your special event at a price that you can afford, you should commence by choosing the type of trophy that would…
  • Carrot Juice Recipe offers a platform with healthy recipes for Carrot Juices online

    bryantknox9
    2 Oct 2014 | 2:25 am
    United States of America; 02, October 2014: Fruit and vegetable juices have always been among the most recommended health juices when it comes to living a healthy lifestyle. One of the less consumed but highly effective in nature are carrot juices. There are various ways in which it could be made and its benefits could be enhanced. It is thus very essential to adopt a good recipe for making carrot juices at home. It would thus ensure that these juices not only remain healthy but also tasty to consume. One site which offers details about the perfect recipes for making Carrot juices at home is…
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    bridgebuzz blog

  • Why Startups' Own PR Efforts Rarely Match PR Companies' Output

    1 Oct 2014 | 8:52 am
    In my experience, it’s rare for startups to do a great job on their own public relations. The following are four key reasons (generalizations, but, like many generalizations, are commonly true): Most don’t hire people with PR experience during the first few years. Many hire someone to head up marketing, but most marketers aren’t trained to do traditional public relations involving outreach to the media An agency can provide staff at different levels to work on startups’ PR teams. PR strategies get input from very experienced professionals, but routine work can be…
  • 7 Myths About Public Relations Services

    12 Sep 2014 | 4:15 pm
    If you’ve ever been confused about what PR is and how it works, read this post—I’ll debunk a few PR myths for you to help you understand what, and how valuable, public relations services are.   The most expensive PR firms are the most effective. Small agencies have lots of advantages over large firms in this field.  Small agencies are usually run by senior professionals who once held leadership roles at large PR firms. In the large-agency environment they spent all their time on selling and managing people, but in a small agency, they are involved hands-on in providing public…
  • Basic PR Strategies: You Have to Be Seen to Be Heard

    7 Sep 2014 | 7:39 pm
    Last week I was walking down my block on Manhattan’s Upper West Side on the way to the subway  when I saw the familiar sight – to New Yorkers, anyway – of Scabby the Rat rising up from the sidewalk in front of the church at the end of the block. The big, creepy inflatable rat is a traditional sign of union picketers.  Picket lines using Scabby are not uncommon in New York, where one of four working age residents is a union member, but seeing one on my own totally residential block was startling. Yep, it got my attention. As I got closer, I saw about 15 people carrying signs…
  • Reputation Management 101: Don't Attack Competitors

    18 Aug 2014 | 10:49 am
    Every now and then, one of our clients will call us, very upset by a claim that an arch rival made that isn't true.  We are asked to go on the warpath to attack the competitor via media relations - to contact the media on the company’s behalf and tell them that the competitor is making falseclaims or has an inferior product. The client’s goal is reputation management by generating media coverage that will paint a competitor as inferior. In this situation, attacking the competition is a bad move and will come back to bite the attacker in the end.  There are several reasons why.
  • Pop Culture's Been Hard on Female PR Consultants

    1 Aug 2014 | 11:04 am
    On July 18th, NY magazine published an article called “Why Do We Treat PR Like a Pink Ghetto?” It represents the most recent in a string of articles that comment on the demographics of the public relations industry. The author’s conclusion is that women in PR don’t have a positive image – she argues that they are seen as fluffy, non-intellectual and phony, based on numerous examples in pop culture. (Disclaimer: her article goes on to dispute this stereotype.) I am a rising college senior, pursuing a degree in political science at Colgate University. For the last three years, I have…
 
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    Solomon McCown & Blog

  • Communicating Around Sexual Assault on Campus and Title IX

    1 Oct 2014 | 9:34 am
    The recent sexual assaults on campuses in Massachusetts underscores that now more than ever, colleges and universities are scrutinized for how they endeavor to prevent sexual assaults, support survivors and adjudicate complaints. This is especially true for those institutions where survivors have filed complaints under Title IX. A well-thought-out strategy around how to communicate with students, faculty, staff, families, and alumni is essential to how the school is perceived during these times. Click here to watch SM& President Ashley McCown's video on best communications practices for…
  • How to Win the Audience in a Candidate Forum

    30 Sep 2014 | 2:18 pm
    Over the last six months, I've been to more candidate forums that I can count. From discussions about the future of healthcare to improving smart growth initiatives, candidates for offices at the state and national levels are making the rounds to make their case to the voters. Typically, forum attendees are more invested than the general population because forums focus on one particular issue, allowing candidates to dive a bit more into the weeds and discuss policy issues. They also aren't typically televised and thus don't have the same reach or purpose as a debate. So what can candidates do…
  • GOP’s Apathy Problem: The Pitfalls of Messaging Without Passion

    30 Sep 2014 | 2:04 pm
    With the midterm elections rapidly approaching, Congressional candidates on both sides of the aisle are carefully choosing the messaging they use to communicate to voters. This has long been a struggle for a number of reasons, not the least of which is that many of the people running for office have never experienced the trials and tribulations of the average voter. The other significant problem is that money drives agendas more than it ever has in politics, and for these candidates to gain or remain in office, they have to engage in a difficult balancing act of catering to their special…
  • Break (Don’t Bend) Me Off A Piece Of That KitKat Bar

    26 Sep 2014 | 1:32 pm
    People pay attention to content that is engaging and appealing. People pay attention to real time marketing. For those who are unfamiliar with this term, real time marketing is marketing in response to events that have recently occurred. Brands are seizing the moment and incorporating these events into their marketing strategy. Apple's release of the new iPhone 6 and iPhone 6L has been a main topic of conversation for the past couple of weeks. Customers all over the world have lined up to get their new smartphones. This week, however, there have been several cases where people have complained…
  • Takeaways from Governor Patrick’s Mission to the EU

    23 Sep 2014 | 12:54 pm
    Solomon McCown President Ashley McCown recently had the honor of participating in Massachusetts Governor Deval Patrick's Innovation Partnership Mission to the EU. In our latest video, she shares her takeaways from the mission and what it means for us back here in the United States. Ashley McCown: Takeaways from Governor Patrick's Mission to the EU from Solomon McCown & Company on Vimeo.
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    Maggie Patterson

  • Stick a Fork in Me. I’m Done. (With Expert BS Talk)

    Maggie Patterson
    2 Oct 2014 | 12:00 am
    In every business, there’s an element of repetition. The same questions and themes come over and over again with clients and your community. A biggie for my work is the theme of expertise or authority. From giving people permission to helping them be more confident to simply giving them the nudge they need to assert their expertise it happens every single day. Which is why when I got this question I stopped dead in my tracks: How can multiple people be the #1 authority or the “leading” authority on a given issue? Damn good question. My math skills are not all that hot, but if there’s…
  • Episode #36 – Boost Your Business with Pop Culture (Featuring Katie Krimitsos)

    Maggie Patterson
    30 Sep 2014 | 12:00 am
    No matter what you’re promoting, it can be hard to stand out. Especially when it’s not time sensitive and the goal is to boost the listenership of your podcast. In this episode fellow podcaster Katie Krimitsos shares how she created a promotion around Shark Week in August to have former Shark Tank guests on her show and create buzz in the process. Items Discussed in this Episode: How Katie and her team came up with the idea for ‘Shark Week’ How Katie was able to get former Shark Tank guests on the podcast, and how easy it ended up being once she asked The planning process and thought…
  • Taking a Break From Your Ideas

    Maggie Patterson
    25 Sep 2014 | 12:00 am
    When you’re an entrepreneur, you live in hyper drive a lot of the time. Things happen quickly. In a world of “just ship it” and “better done that perfect” many of us become masters of taking ideas and putting them into action. If you’ve never worked in government or corporate, this kind of get it done attitude is so freeing, not to mention how awesome it is to be able to have that much creative freedom. But it’s way too easy to go too far. To get so focused on the “new” that you short change everything else you are doing. The result is a lot of half assed things that…
  • Episode #35 – Telling Stories That Sell

    Maggie Patterson
    23 Sep 2014 | 12:00 am
    There’s no denying the power of using stories in your business, but there’s an art to storytelling that should not be understimated. In this solo show I talk about why storytelling is so effective and my best tips from 15+ years of working with corporations and entrepreneurs to help them create their stories. Items Discussed in this Episode: How storytelling can make the difference between great content and mediocre content The psychology of storytelling – why it works and you shouldn’t ignore it The abilities of stories to transport people and create a sensory experience How to…
  • Bad Manners + Bad Attitude Doesn’t Make You A Badass

    Maggie Patterson
    18 Sep 2014 | 12:00 am
    Growing up I was always one of those kids that sort of did my own thing. I wasn’t super concerned with what we were supposed to do or following everyone else. I wore what I liked, I was friends with a variety of interesting people, and that was a recipe for being pretty happy overall. I’ve always wholeheartedly embraced anyone who is outside the norm. Which is why I feel so uncomfortable with some of the behaviour I see in online groups I’m involved in. As much as I’m all for self-expression and being yourself, I cannot stomach people who are trying SO hard to be different. Who are…
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    RHetoric

  • 5 Public Speaking Tips to Help you Nail the Big Speech

    Holly Zuluaga
    23 Sep 2014 | 6:34 am
    “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” – Jerry Seinfeld. Jerry may not have been addressing business [...]
  • Dissecting Influence on Twitter: Understand It to Obtain It

    Landen Zumwalt
    10 Sep 2014 | 7:43 am
    Note: This article originally appeared on Meltwater’s Social Media Blog. View the original post here, and be sure to follow Meltwater for all the latest insight in public relations and social media marketing. What is Influence – and Can it Be Measured? According to the Merriam-Webster dictionary, influence is defined as being “the power to [...]
  • A Blog About Blogs: Opportunities and Operating Procedures for Owned Media

    Courtney Hastings
    4 Sep 2014 | 7:52 am
    At this point, an understanding of the value of blogs seems universal – at least from a marketing perspective. But I’m still surprised by how many organizations I come across that either don’t have a blog or have a blog that they don’t use. I think the perception still exists that having a blog requires [...]
  • Five Technology Trends PR Pros Should Salivate Over

    Jeremy Bartram
    19 Aug 2014 | 6:38 am
    I recently took a Gallup Strengthsfinder survey, which helps people identify their talents and what they do best in order to develop them into strengths. One of my strengths is “Futuristic.” I suppose this is why I was drawn to tech PR. Every day I get to read about emerging, exciting technology trends that promise [...]
  • Shifting Brand? Call in the Thought Leaders

    Kara Lundberg
    13 Aug 2014 | 12:52 pm
    If you’ve been following our blog for a while, you know that we often discuss the impact and benefits of being a thought leader. In our business, thought leaders carry the message, elevate and create visibility for the brand and, hopefully, shape or re-shape attitudes and views. If you know Randstad Technologies you probably know [...]
 
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    (W)right On Communications » (W)right On Target Blog

  • Twitter’s New “Buy” Button is Ready to Shake Up Your Social Media

    Erica Schlesinger
    24 Sep 2014 | 8:57 am
    In today’s digital-loving environment, it’s hard to find someone who doesn’t shop online. Retailers tempt with exclusive products, special deals and shipping incentives; and Cyber Monday is quickly on its way to taking over Black Friday, just about the biggest brick-and-mortar shopping day ever. So e-commerce has the world wrapped around its proverbial finger – […]
  • You only get one chance to make a first impresión

    Vince Derama
    17 Sep 2014 | 10:45 am
    Most people can agree that it is important to communicate with Spanish-speaking audiences – residents, shoppers, customers, patients, voters, and so on.  The demographics of California and the United States make that abundantly clear, but how do you do it?  How do you effectively communicate with Spanish-speaking audiences? Too often, this is entrusted to employees […]
  • What Show Business’ Most Recognizable Names Can Teach Us About PR and Branding

    Erica Schlesinger
    27 Aug 2014 | 2:36 pm
    Jay-Z. Lady Gaga. Kim Kardashian. Whether these names make you giddy or gag, there’s one thing for sure – you know exactly who they are. With longstanding stints in the public eye, these celebrities have establishing a recognizable, trademark presence and personal brand down to a science. Even if you’re not looking to make yourself […]
  • San Diegans Oppose City Funding New Chargers Stadium

    Contributor Article
    26 Aug 2014 | 9:10 am
    67 percent of San Diego County residents oppose the city of San Diego funding a new stadium even if it means the Chargers would move to Los Angeles SAN DIEGO, August 26, 2014 – A study conducted by (W)right On Communications found that 63 percent of County residents would oppose the City of San Diego […]
  • 90 Percent of San Diegans Support Turning Off the Water at Waterfront Park

    Contributor Article
    25 Aug 2014 | 9:51 am
    WOC Intelligence survey shows City residents want park water shut off; most feel they are individually doing all they can to conserve water and that businesses should be asked to make mandatory reductions SAN DIEGO, August 25, 2014 – While visitors and nearby residents flock to the new $49.4 million downtown Waterfront Park, San Diego […]
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    The Maven Blog

  • Tips and Tricks on Live Tweeting an Event - Don’t get caught unprepared live tweeting an event

    Meghan McGarrigle
    26 Sep 2014 | 1:00 pm
    Before you leave for the event make sure you have: Phone or laptop Chargers for your phone or laptop The appropriate hashtags for the event The handles of the speakers and the organizations taking part in the event A piece of paper and pen to take notes Prepping for the event: Scope out “prime real estate”, if it’s a long event find a place near an outlet in case your phone starts dying. You’ll also need to find a spot that you can take photos of the speakers and the crowd Live Tweeting: Take notes! You’re not going to be able to tweet everything someone says and you may miss…
  • PYT: Defending Your Employees or Shady PR Tactics? - PYT has received national fame after posting a receipt showing a poor tip from an Eagles player. What were the motives behind this PR tactic?

    Maven Communications
    19 Sep 2014 | 8:36 am
    By Hannah Kurtz Amidst the NFL’s domestic abuse PR crisis, there have been other less impactful, but certainly controversial PR stories. PYT, a burger restaurant in Northern Liberties famous for its unusual burgers, posted a receipt in which Eagles running back LeSean ‘Shady’ McCoy tipped twenty cents on his $61.56 meal. PYT used some questionable PR tactics in order to garner the attention of the media and start debates on social media and talk shows; did they exploit McCoy for a chance to go viral? Or was this genuinely an owner standing up for his staff? McCoy, arguably the best…
  • NFL Fumbles Ray Rice PR Crisis

    Rebecca Devine
    17 Sep 2014 | 6:46 am
    The National Football League has fumbled badly in its handling of the recent Ray Rice domestic violence case, causing it to snowball into an utter PR disaster. For a corporation that has preached ethics and accountability with its much touted “personal conduct policy,” the NFL’s response to the Ray Rice PR crisis and other domestic violence cases has been ad hoc, shining a spotlight on the organization’s inconsistent approach on the issue. The basic rules of crisis management are to share what you knew, when you knew it, and what you are doing to fix it. Most importantly, be…
  • Six Reasons Why the Ice Bucket Challenge was a Marketing Success

    Veronica Mikitka Reed
    28 Aug 2014 | 2:49 pm
    Facebook user news feeds across the globe have been  inundated with Ice Bucket Challenge videos over the last few months. The Ice Bucket Challenge, which became a viral grassroots campaign, has been a marketing and public relations professional’s dream. The high level of engagement and the measurable results speak for themselves: More than 28 million people have joined the conversation about the challenge and 2.4 million videos related to the challenge have been shared on Facebook. $88.5 million  in donations have been made to the Amyotrophic Lateral Sclerosis Association (ALSA) from July…
  • How to Promote Your Blog Post (When You Have a Full-Time Job That’s Not Blogging)

    Jessica Sharp
    27 Aug 2014 | 12:48 pm
    Most people assume writing a blog post is the hard part, but really, once you’ve hit “publish,” your work has just begun. Assuming you’ve spent adequate time writing the perfect headline, including key words in your introduction, editing the copy so that people will read it, and including lots of relevant links, now you’re ready to publish and promote. If you were a professional blogger this post would be about 20x the length (and if you’re interested to read about the gazillion ways you can promote your blog post, just Google “How I promote my blog post”). But you’re not.
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    Critical Conversations

  • Public Affairs Professionals in Germany Divided on Grand Coalition

    MSLGROUP Admin
    2 Oct 2014 | 3:30 am
    By Axel Wallrabenstein, Chairman of MSLGROUP Germany One year after the federal election, public affairs professionals in Germany have mixed feelings about the performance of the new grand coalition of CDU/CSU and Social Democrats. 54 percent of the respondents evaluate the government’s work as “poor”, 43 percent as “good” while 2 percent vote for “very good” or “very poor”. However, the grand coalition starts better than the former Christian-liberal coalition, composed of CDU/CSU and FDP: after their first year, 67 percent considered their…
  • Halls Honors the End of Orkut

    MSLGROUP Admin
    1 Oct 2014 | 3:57 am
    Brand challenges community owner to see who #vaiencarar (#faceit) “I’ve never stage dived”. “I’ve never had a movie kiss”. These are some of the communities on Orkut, a famous social network launched ten years ago and that, for a long time, was a favourite amongst Brazilians. The network was most popular in India and Brazil where it amassed 30 million users. In June this year, Google announced that it would shut down the social network on September 30. In tribute to the social network that influenced so many lives in Brazil, Halls, Mondelez‘s candy…
  • #EPHearings2014: All Eyes and Ears on Brussels

    MSLGROUP Admin
    30 Sep 2014 | 3:30 am
    By Leonardo Sforza, Managing Director, MSLGROUP Brussels All eyes and ears are on Brussels, including the enlarged EU family of observers and decision makers in the European capitals and beyond, and are turned to follow the best show in town. Probably less glamorous than Lady Gaga & Tony Bennett’s recent concert on Brussels’ Grand Place, the hearings of the 27 designated members of the new European Commission taking place at the European Parliament until 7 October promise to be more insightful and inspirational. Decisive moments from #EPHearings2014| Image source: Flickr In a…
  • WeChat Changes Intra-Office Dynamics

    MSLGROUP Admin
    30 Sep 2014 | 2:39 am
    By Alice Hu, MSLGROUP Asia WeChat is ingrained into the work culture in China. The group chat feature has been utilized by many to increase productivity within a team through real-time communication. Who needs to send a short email when you can just WeChat the message? It is where everyone is chatting away already. Group chats have become de facto internal communications platforms. Image source: Flickr Tencent got wind of this popular use of WeChat and has been dropping hints this year about a third type of account (enterprise), which would streamline internal communications and team work for…
  • Rethinking Business Citizenship

    Critical Conversations
    29 Sep 2014 | 3:46 am
    By Scott Beaudoin, Global Practice Director, Corporate & Brand Citizenship, MSLGROUP The concept of corporate social responsibility (CSR) emerged in the 1930s and 1940s, was formalised in the 1950s and has been evolving ever since. Many early CSR policies were largely reactive, attempting to curtail or avoid criticism rather than support issues related to the business. Eventually, marketing departments leveraged CSR and causes more strategically to strengthen company brands and differentiate them from competitors. In the most recent wave of corporate citizenship, businesses have turned…
 
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    Manage your PR & media relations

  • Follow your favourite pressrooms

    nickdowse
    23 Sep 2014 | 1:01 am
    Today we’re introducing a new feature. You can now follow your favourite online pressrooms, receiving email updates from them when new content is posted. You can choose to receive these email updates either immediately when new content is posted, every day, week, or month. This means you can always be the first to know, and the first to be in the know. This has been enabled for all pressrooms with the ‘flat’ layout design and anyone can sign up for free to follow as many pressrooms as they’d like. If you have a list of pressrooms you regularly visit, then this is…
  • Publish your first press release [Webinar]

    lorenzo-grandi
    18 Sep 2014 | 6:01 am
    Are you struggling with your pressroom? You couldn’t find the time to publish your first press release?  I’m running a webinar on Tuesday, Sep 23 at 3pm CEST (9am EDT). It will last approx. 30’. We’ll go through the main features of pr.co to help you properly set up a pressroom and publish your first press release. Join us on Tuesday!
  • 10 easy steps to pitch journalists and influencers

    lorenzo-grandi
    10 Sep 2014 | 1:00 am
    You’ve been busy building your presslist of media contacts. You gathered a list of people who may help you spreading the word about your business. Now you want to start engaging journalists, bloggers and influencers - but how exactly? Here are a few tips to pitch journalists and influencers in your industry. 1. Get their beat You need some information to decide how to approach the people in your list. What topics do they usually cover, and how? What’s their writing style? Read what they write. Do it often. Add notes to your list. You will use all the info you gather to customize…
  • "How to pitch journalists" with Jamillah Knowles

    lorenzo-grandi
    3 Sep 2014 | 5:11 am
    Have you ever pitched a female journalist just because she is a girl? No, of course not. We had an interesting talk about pitching journalists with Jamillah Knowles - writer, broadcaster, and host of the BBC Radio show Outriders. We asked her about her experience in media relations. You probably receive lots of pitches via email every day. What do you pay attention to? What makes you read the pitch and the press release? Like most journalists I do receive a ridiculous amount of email each day. The ones I give attention to are the ones that are a nice early heads-up with an embargo we…
  • How to build and manage your presslist for media relations

    lorenzo-grandi
    26 Aug 2014 | 5:09 am
    PR and Media Relations are a crucial part of marketing strategies, but some of the activities involved are very time-consuming. One of these is building your own media contact list. Wait, why don’t you just buy a full list of contacts? You can always spray and pray, but usually it doesn’t work that much. Where do you start from? Here’s a step-by-step guide to find relevant contacts and manage them in lists. Define your goals What’s your main goal when building your list? Getting press is not a goal in itself. What kind of press are you looking for, and why? Who are…
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