• Most Topular Stories

  • 5 Ways to Use Social Media to Reach a Local Audience

    Cision » Featured
    Gina Joseph
    29 Mar 2015 | 8:28 am
    It’s easier than ever for brands to grow a presence on a worldwide scale. But bigger doesn’t always mean better. Sometimes looking no further than your metaphorical backyard helps build trust in your community and more targeted relationships with influencers. Here are five social media tactics for generating buzz at a local level: 1. Location-based monitoring. Make use of social listening platforms like Hootsuite or check out Cision’s Social Software to geo-segment conversations based on location. Find people in your area who are touting your brand and develop relationships with them.
  • How to get a guest blog on The Huffington Post

    PR Coach
    Debbie Leven
    3 Mar 2015 | 4:33 am
    Getting a guest blog on The Huffington Post is a goal and a dream for many people.  But, trying to achieve that can feel daunting and a bit overwhelming too.  Getting a guest blog on The Huffington Post isn’t out of reach.  It does require research and effort but it doesn’t need to be that hard. So, to help you on your way, here are some tips – it’s how I did it and others have used these guidelines too with success.  The important thing to remember is that there are three parts to getting a guest blog on The Huffington Post: A pitch email which strikes the…
  • Why words still matter (more than ever)

    Communications Conversations
    25 Mar 2015 | 6:25 am
    Four weeks ago yesterday, my uncle passed away. I’m not going to get into a lot of details, because I think some things are better left personal. But, I want to talk about just one piece of my experience: my cousin’s eulogy. She wrote a wonderful eulogy to her Dad which she then delivered to probably more than 1,000 friends and family. You see, my uncle was a pastor at a large church for years and years. He ran a youth camp for years. He traveled all over the globe with church groups. So, he knew A TON of people. He was a mentor and leader to many. But, he was a Dad to two people.
  • The Volume of Bad PR Pitches is Out of Control

    Sword and the Script
    Frank Strong
    17 Mar 2015 | 3:00 am
    by Frank Strong For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. Oh, how fun it is to be so loved.  Everyone wants to be in your column or article. Slow news day, eh? I’ve always worked hard at understanding a reporter’s coverage and sending good pitches.  As a result, I chalked up bad pitches to one or two lazy PR people (or worse, intentionally manipulative). My views have changed. Blame the Carpenter or the Hammer? First, I went to work for (the now defunct) Vocus, the media database company,…
  • Boost your profile with contributed articles

    Public Relations Sydney
    Catriona Pollard
    30 Mar 2015 | 3:02 pm
    A great way to boost your profile as an expert or thought leader in your industry is to write articles and pitch to publications, otherwise known as contributed articles. Getting your article published in the media will increase your credibility and exposure to your target audience. This can give you an edge over your competitors […] The post Boost your profile with contributed articles appeared first on Public Relations Sydney.
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    Brian Solis

  • Pardon My Bluntness, The Future of Marketing is Screwed…But It Doesn’t Have To Be

    Brian Solis
    30 Mar 2015 | 10:12 am
    The Adobe Summit in London is a pretty special event to me. A big part of it of course has to do with its location. I adore London and all of my friends, and those I’ve yet to meet, make the trip special each time. The other reason is that Adobe’s platform reaches EMEA and thus helps marketers who are pushing for change on a global scale. To prepare for the event, the team at asked me to share my thoughts on the state and future of marketing. Maybe it was because the call took place at 6 a.m. my time or maybe I was just in the mood to share the truth, warts and all. Either…
  • Ellen Pao Loses Against Kleiner Perkins and Twitter Partners with Foursquare – ContextMatters #7

    Brian Solis
    28 Mar 2015 | 9:37 am
    Ellen Pao Loses Suit; Wins Awareness for Gender Discrimination The news is everywhere; Ellen Pao lost her discrimination lawsuit against Kleiner Perkins Caufield & Byers. At the same time, she’s being credited for disrupting how Silicon Valley does business. USAToday’s Ellen Weise joined the conversation to share her experience in the courtroom and her thoughts on the case. Twitter Partners with Foursquare Did you know that Foursquare is still alive and kicking? Did you also know that Foursquare is also a data company? We talk about the new Twitter and Foursquare deal and why…
  • Digital Transformation Starts with Reimagining the Customer Experience

    Brian Solis
    25 Mar 2015 | 5:11 am
    All customers are not created equal. This is also true for relationships. No business has the same relationship with their customers as you intend to have with yours. The thing is though, you must first define what a relationship with your customer looks and feels like and in turn, how they would describe it to their friends and colleagues. This is where the future of customer experience begins. At a time when technology is affecting how people go through life, one thing is becoming clear, everything is changing and that also affects the business of business. At the same time, technology is…
  • SXSW Jumps the Shark (Again?), The Meerkat Craze and Twitter’s Questionable Developer Relations – ContextMatters #6

    Brian Solis
    20 Mar 2015 | 10:07 am
    Jumping the Shark Has Jumped the Shark SXSW is a special event. It is what you make it and what you allow it to be. And, that’s what makes it both personal and serendipitous. That doesn’t stop people from asking every year whether or not SXSW has jumped the shark. Did you know that jumping the shark was a Happy Days reference? Chris and I talk about why SXSW is important and we speak to attendees about why they travel to Austin to experience it. Meerkat, Meerkasting Craze and Twitter’s (Lack of) Developer Relations Meerkat mania was everywhere at SXSW and the livestreaming…
  • Meerkat and the Ephemeral State of Livestreaming

    Brian Solis
    19 Mar 2015 | 5:05 am
    By now you must have heard about Meerkat, the latest tech media darling that lets people tweet (stream) live experiences with friends and followers on Twitter. It’s basically an easy to use app that combines ephemeral livecasting/livestreaming on top of the Twitter platform but through a dedicated screen where participants can see video, who’s watching as well as the Tweets between them. I call it Meerkasting and yes, it’s already a verb. I realize that most of the words I used up until this point were either geeky or buzzwordy. Leading up to the big SXSW Interactive event…
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    PR News

  • 5 Tips for Writing Remarkable Blog Posts

    Brian Greene
    31 Mar 2015 | 11:17 am
    Whether you’re new to blogging, new to your company or are just refreshing your current strategy, building a dedicated readership and an online library of great content takes time and effort. Of course, the actual writing is where most of the work takes place, and it's also where people tend to struggle most. | MORE »The post 5 Tips for Writing Remarkable Blog Posts appeared first on PR News.
  • 3 PR Lessons From Jay Z’s Tidal Launch

    Matthew Schwartz
    31 Mar 2015 | 8:54 am
    Jay Z’s media strategy for his Tidal music service provides a veritable clinic for communicators who are looking for ways to make a splash when they announce new products and/or services. | MORE »The post 3 PR Lessons From Jay Z’s Tidal Launch appeared first on PR News.
  • 7 Tips for a More Effective Social Media Strategy

    Matthew Schwartz
    30 Mar 2015 | 8:59 am
    As senior managers demand more accountability, PR pros increasingly are on the hook to prove that social channels have value and merit more budget, whether in dollars or time. | MORE »The post 7 Tips for a More Effective Social Media Strategy appeared first on PR News.
  • 4 Things Brands Should Know About #BoycottIndiana

    Brian Greene
    30 Mar 2015 | 8:40 am
    Before you decide how—or if—your brand will communicate regarding Indiana's Religious Freedom Restoration Act, here are 4 things you should consider. | MORE »The post 4 Things Brands Should Know About #BoycottIndiana appeared first on PR News.
  • PR Insider: Making Contacts in the TV Newsroom

    Andrew Blum
    30 Mar 2015 | 6:51 am
    Pitching TV producers and reporters requires following a special set of rules, and if you follow them correctly, you will have TV newsroom contacts for a long time to come.  | MORE »The post PR Insider: Making Contacts in the TV Newsroom appeared first on PR News.
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    PR News

  • 5 Tips for Writing Remarkable Blog Posts

    Brian Greene
    31 Mar 2015 | 11:17 am
    Whether you’re new to blogging, new to your company or are just refreshing your current strategy, building a dedicated readership and an online library of great content takes time and effort. Of course, the actual writing is where most of the work takes place, and it's also where people tend to struggle most. | MORE »The post 5 Tips for Writing Remarkable Blog Posts appeared first on PR News.
  • 3 PR Lessons From Jay Z’s Tidal Launch

    Matthew Schwartz
    31 Mar 2015 | 8:54 am
    Jay Z’s media strategy for his Tidal music service provides a veritable clinic for communicators who are looking for ways to make a splash when they announce new products and/or services. | MORE »The post 3 PR Lessons From Jay Z’s Tidal Launch appeared first on PR News.
  • 7 Tips for a More Effective Social Media Strategy

    Matthew Schwartz
    30 Mar 2015 | 8:59 am
    As senior managers demand more accountability, PR pros increasingly are on the hook to prove that social channels have value and merit more budget, whether in dollars or time. | MORE »The post 7 Tips for a More Effective Social Media Strategy appeared first on PR News.
  • 4 Things Brands Should Know About #BoycottIndiana

    Brian Greene
    30 Mar 2015 | 8:40 am
    Before you decide how—or if—your brand will communicate regarding Indiana's Religious Freedom Restoration Act, here are 4 things you should consider. | MORE »The post 4 Things Brands Should Know About #BoycottIndiana appeared first on PR News.
  • PR Insider: Making Contacts in the TV Newsroom

    Andrew Blum
    30 Mar 2015 | 6:51 am
    Pitching TV producers and reporters requires following a special set of rules, and if you follow them correctly, you will have TV newsroom contacts for a long time to come.  | MORE »The post PR Insider: Making Contacts in the TV Newsroom appeared first on PR News.
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  • Centennials and Young Millennials Flock to Anonymous Social Media: A Briefing on Yik Yak

    30 Mar 2015 | 11:07 am
    Over the past few years, we’ve seen anonymous social media slowly gain a foothold among young millennials and older centennials in the United States. As was predicted in our key social media trends for 2015, this will be the year for anonymous social media. And why wouldn’t it? Last week, Yik Yak made headlines for its use by Liberty University students during Senator Ted Cruz’s 2016 presidential campaign announcement. Besides the big news of the campaign announcement, it left many people asking, “Wait, but what is Yik Yak?”. Yik Yak is arguably the hottest…
  • Facebook Businesses on Messenger: All You Need to Know

    Hannah Law
    26 Mar 2015 | 8:37 am
    Facebook used their F8 developer conference to announce Facebook Businesses on Messenger: a more personal way for brands and consumers to message. Brands will be able to use Facebook Messenger to connect directly with (opt-in) consumers post-purchase to distribute practical information, provide customer service, and sell more products. The brand messages will appear next to messages from friends; users can receive a notification in the smartphone lockscreen in the same way they receive notifications about messages from friends. This presents an excellent opportunity to make brands…
  • 3 Reasons Meerkat is All the Hype Right Now

    23 Mar 2015 | 8:02 am
    What is it? Meerkat is a live video streaming app that debuted about two weeks ago but really picked up traction thanks to SXSW. It uses your Twitter log-in and once you click “stream”, the app Tweets out a Meerkat URL to your followers of your live filming. Followers can then Tweet at you and it’ll show up in the app. Why is it so popular? 1. The creators played it smart and released it right before SXSW. They knew their target audience of tech-savvy users would be in attendance. However, many start-ups also release their products during these tech festivals every…
  • Screen Time and Babies: What Responsible Marketers Need to Know

    20 Mar 2015 | 11:41 am
    At this year’s SXSW Interactive, I was both an attendee and a presenter. Dr. Sarah Huisman, a Professor of Early Childhood Education, and I partnered to lead a session titled “The Health Impact of Screen Time for Babies and Toddlers.”  Our session was bucketed in a new format—what SXSW calls a “Core Conversation.” This is different than a standard panel because of it’s engaging nature. The point of this conversation is to do just that—have an interactive dialogue on a particular topic with the audience. As an agency geek with an MBA/MSIMC and diverse marketing experience,…
  • Bloomberg Interview: Fergus Hay on Alibaba’s Snapchat Investment and the Value of Social

    17 Mar 2015 | 8:40 am
    Social@Ogilvy’s own Fergus Hay, Managing Director of Social@Ogilvy APAC, sat down with Bloomberg last week for a quick chat about Alibaba’s recent plan to fund Snapchat. Snapchat, as Fergus explains in this interview, is a consumer-based app that sees over 700 million images and videos exchanged per day. It is predominantly prevalent in North America among the younger demographic who want to move beyond slower-paced Facebook to a platform with more ephemeral, quick content. For a CEO like Jack Ma who wants to grow as the world’s biggest e-commerce platform, Snapchat can be…
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    A PR Guy's Musings - Stuart Bruce

  • Trust Me, PR is dead – long live public relations

    Stuart Bruce
    19 Mar 2015 | 9:11 am
    Trust Me, PR is Dead is the provocative title of Robert Phillip’s long-awaited second book. It’s had many PR practitioners up in arms that a co-founder of Jackie Cooper PR and former EMEA CEO of Edelman should bite the hand that’s fed him (and them!) Having read and enjoyed the book I can let you into a little secret that not many of the numerous reviews have revealed. The book isn’t really that much about PR. In fact it is far more interesting. It’s a broader analysis and dissection of society, politics, business and even the economy as it is today. Much of the…
  • My CIPR CPD (continuous professional development) goals for 2015

    Stuart Bruce
    18 Mar 2015 | 4:21 am
    Today is the first day of the new recording cycle for Chartered Institute of Public Relations (CIPR) continuous professional development (CPD) points Earlier this year I recorded my points in much the same way as I’ve done in previous years. A last minute look through the list on the CIPR websites to see what I’d done that I could get points for. I detailed my experience here and was delighted that my blog post encouraged several other CIPR members to record their CPD points as well. This year I’ve resolved to do it differently and am going to try and plan out in advance…
  • PR – the public relations profession – being a member, joining in and taking part

    Stuart Bruce
    16 Mar 2015 | 8:50 am
    I’ve been a member of the Chartered Institute of Public Relations (CIPR) since I was a student (long before it added the chartered to its name). When I ran a PR consultancy I ensured it joined the Public Relations Consultants Association (PRCA) and late last year I joined it as an individual member. I’ve recently been having online and offline conversations with various colleagues about the value of joining professional and trade associations and several have been trying to persuade me to join their organisation. It would be easy, but too expensive, to join them all. But which…
  • International PR thought leader videos from the Davos World Communication Forum

    Stuart Bruce
    13 Mar 2015 | 4:47 am
    Photo by Olga Bereslavskaya. The sixth Davos World Communication Forum (#WCFDavos) was probably the best ever with almost 150 participants from 30+ countries and every continent (except Antarctica). I was the WCF moderator for the first day and at the end of the second day I was responsible for presenting a summary of the two days of debate and discussion on public relations and communications. My dilemma was deciding which of the many fascinating ideas and thoughts I’d heard and seen to include. So I decided to experiment and instead of me giving my summary I invited some of the…
  • David Cameron’s TV debate conundrum – what would you do?

    Stuart Bruce
    7 Mar 2015 | 3:04 am
    I was asked yesterday how as a PR adviser I would advise UK prime minister David Cameron to get out of the massive hole he is in regarding the TV general election debates. Tony Blair’s former director of communications, Alastair Campbell has a great blog analysing what happened at the start of the debate about the debates and what happened earlier in the week when Cameron refused to participate in any debates during the actual election campaign, despite the fact that all the other main parties supported them. But now the broadcasters have, predictably, called his bluff and said that…
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    CustomScoop's Media Bullseye

  • 64 Communications and Public Relations Jobs Available Now

    Jen Couture
    31 Mar 2015 | 3:05 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Web & Content Marketing Coordinator, American University, Washington, DC Public Affairs & Communications Specialist, Apollo Education Group, Phoenix, AZ Public Affairs Specialist/Spokesperson (Job ID: WO-DEU-2015-0020), Bureau of Land…
  • 63 Communications and Public Relations Jobs Available Now

    Jen Couture
    24 Mar 2015 | 3:02 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Public Affairs Specialist/Spokesperson (Job ID: WO-DEU-2015-0020), Bureau of Land Management, Washington, DC – apply by Apr. 17 Director, Corporate & Foundation Relations, Law School, Georgetown University, Washington, DC…
  • 48 Communications and Public Relations Jobs Available Now

    Jen Couture
    17 Mar 2015 | 2:57 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Program Coordinator, Digital Initiatives/Online (School of Business), American University, Washington, DC Public Affairs Specialist (Job ID: CMS-OC-DE-15-1329005), Centers for Medicare & Medicaid Services, Washington, DC – apply by Mar. 18…
  • 73 Communications and Public Relations Jobs Available Now

    Jen Couture
    10 Mar 2015 | 7:32 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Senior Public Affairs Specialist with Elliott School of International Affairs, George Washington University, Washington, DC Media Relations Specialist (Job ID: HQ15B0038), NASA, Washington DC – apply by Mar. 16 Associations / Foundations /…
  • 48 Communications and Public Relations Jobs Available Now

    Jen Couture
    4 Mar 2015 | 7:51 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email To get these jobs via email each week (one day earlier than it gets published here!), subscribe to Chip’s free Sunday night email. Academia/Government Public Relations Manager, Chamberlain College of Nursing, Downers Grove, IL Press Secretary, DC Public Schools, Washington, DC Senior Public Affairs Specialist, Metropolitan Water Reclamation District, Chicago, IL Public Affairs Specialist (some…
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    Social Media PR Blog Feed

  • Expect to Lose Some “Likes” Soon

    Steve Mullen
    6 Mar 2015 | 8:00 am
    If you manage a Facebook Page and pay at least a little attention to how many “likes” you have, expect to see your numbers going down in the coming weeks. Facebook announced that they’ll be doing an “audit” of the social media site, and removing “likes” that come from people whose accounts have been voluntarily deactivated or have been memorialized.  Here’s the reason, according to the Facebook blog post published yesterday: There are two primary benefits to removing voluntarily deactivated and memorialized Facebook accounts from Pages’ like…
  • Facebook Page Changes Will Force Move to More Quality Content

    Steve Mullen
    18 Nov 2014 | 12:13 pm
    Social Media Managers for brands across the world are evaluating their strategies right now, as Facebook recently dropped a bomb that will change how some are doing business on the world’s largest social media site. The move, which was posted on Facebook’s news blog, will cut some social media marketers off at the knees, and will force all of us who manage business Facebook pages to pause before posting.  In that blog post, we are told that Facebook will make sure fewer people see the following types of posts: Posts that solely push people to buy a product or install an app…
  • EndGame PR Helps Launch New Behavior Analysis Website

    Steve Mullen
    17 Oct 2014 | 6:51 am
    EndGame PR is happy to announce the completion and launch of an all new website for the Virginia Association for Behavior Analysis (VABA). The organization’s mission is to promote and support the practice, research and dissemination of behavior analysis throughout the Commonwealth of Virginia. Until recently, however, its website was not up to snuff. EndGame PR built a dynamic new home on the web for VABA, which includes a member’s only section, a membership management module, the ability to collect dues from members, a jobs page, a rotating banner on the front page, a news blog…
  • Foursquare Launches Swarm, and Kills the Fun of Checking In

    Steve Mullen
    22 May 2014 | 7:07 am
    Foursquare and the all new Swarm All good things must come to an end.  We’ve slowly seen Facebook become less fun, Twitter is too crowded to keep straight, and Google+ … well, it was never all that good to begin with.  The latest example of good things coming to an end is the changes that have come to Foursquare. Foursquare was launched in 2009 as a way to tell your friends where you are.  Not only could you see where the best party or happening bar was located, you could also compete with your friends for points and mayorships.  For each check-in, you received a number of…
  • Is News Release Distribution for SEO Dead?

    Steve Mullen
    26 Sep 2013 | 9:09 am
    The days of pseudo-news releases that are purely SEO tools are dead and should be buried. The public relations and SEO PR worlds are still reeling a bit after the big changes that came in Google’s latest algorithm update, dubbed Penguin 2.0.   Simply put, they have changed the role of the news release, or at least altered it once again. For years, many (including myself) have advocated the use of news release distribution as a search engine optimization (SEO) tool.  The strategy was that by embedding links and sending releases out via distribution networks like PRWeb,…
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    Online Public Relations Thoughts

  • Shouldn't Be Needed

    Jim Horton
    31 Mar 2015 | 5:49 am
    Here is an example of a memo to PR practitioners that shouldn't be needed.  By now, one would expect that a PR person understands the differences in a free press.  That the editor felt compelled to write an advisory is another indicator that there are still practitioners who don't get the rules of working with reporters and editors.  Why?  It is probably because so many of them were never working reporters themselves.  They don't know because they were never there themselves.  The larger that PR grows as an industry, the fewer former news reporters and editors…
  • Getting It Wrong

    Jim Horton
    30 Mar 2015 | 8:12 am
    There isn't much recourse when a reporter gets a story wrong.  One can protest to the journalist and hope he makes a correction. But, if the reporter insists that he has multiple sources for his article, one is at a disadvantage in arguing.  In a case we're handling now, we don't know the facts beyond a client's firm statement that it had nothing to do with an event reported upon.  Two reporters who wrote the article, on the other hand, insist they have multiple sources who said the client was involved.  Fortunately, another publication wrote about the same event and got…
  • Food Challenge

    Jim Horton
    27 Mar 2015 | 4:28 am
    McDonald's restaurants have a problem.  People don't think the chain's burgers and fries are healthy.  This is a PR opportunity for the company to show where its ingredients originate and how they are handled from farm to store.  And, McDonald's is doing that but it might not be enough.  Nutritionists have condemned a burger-fry diet as unhealthy, so no matter how carefully the company handles potatoes and beef, it might be fighting a losing battle.  What is McDonald's to do?  It has floundered looking for answers.  It might be that there are no…
  • Dubious

    Jim Horton
    26 Mar 2015 | 4:32 am
    When one does a publicity stunt for a product, it should in some way highlight the features and functions of the thing.  That is why this stunt is dubious at best.  No one is going to attempt a cable crossing by car.  It is insane and dangerous.  Besides, how is one to get the car on the cable in the first place?  And, what features of the car were highlighted as it rolled down the cables?  This comes under the classification of trying too hard to make one's product stand out.  One can envision the marketing meeting in which the idea was conjured.
  • Yet Another Bubble?

    Jim Horton
    25 Mar 2015 | 5:31 am
    Savvy observers are worried that Silicon Valley is in yet another bubble that threatens to burst.  How after the last wrenching shake-out is this possible?  Didn't anybody learn?  It shows again that so-called savvy investors are gullible and buy into hype.  Where is PR?  There is plenty of flacking from company founders who are in love with their products and starry-eyed about the revenue possibilities.  Communications professionals should be a brake on the enthusiasm and point to economic reality.  First of all, are these companies…
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  • WIRED Branding and Social Media Training Courses

    Barbara Rozgonyi
    13 Mar 2015 | 8:56 am
    What do you need to know about to be more successful? Looking for the knowledge you need to escape from overwhelm and confusion that comes with managing marketing today? You’re in the right... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Digital Branding and Marketing Success Plans

    Barbara Rozgonyi
    12 Mar 2015 | 2:32 pm
    Ever wished you could wave a magic wand and get your marketing to work better and faster, but you didn’t think you had the know how you need to get to the next level? Your wish is granted!... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Facebook, Twitter and Pinterest Tips for Bloggers via #BAMC15

    Barbara Rozgonyi
    10 Mar 2015 | 3:32 pm
    There’s something about a conference called BAM that makes you want to go there. And, go there I did. In addition to escaping Chicago’s cold weather, I was looking forward to reconnecting... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 26 Book Club Recommendations by Bookstore Experts

    Barbara Rozgonyi
    27 Feb 2015 | 1:39 pm
    How do you select a book that reads fast, is well-written, comes cast with captivating characters, unveils an intriguing plot at a good pace, and most of all sets the stage for an exciting book group... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 10 #GivingTuesday Ideas for 2015 Fundraising

    Barbara Rozgonyi
    20 Feb 2015 | 3:13 pm
    #GivingTuesday is on December 1, 2015, Charities and communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. In 2014, 15,000... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Holtz Communications + Technology | Blog

  • The Hobson & Holtz Report - Podcast #801: March 30, 2015
    30 Mar 2015 | 1:11 pm
    A new podcast, Wag the Dog FM, from Philippe Borremans; FIR Interview coming: a second conversation with Millennials at Syracuse University London Campus; Quick News: Brands flock to Periscope, being seen as innovative boosts a company’s bottom line says Ketchum survey, Slack is killing IRC, all 650 Members of Parliament in the UK will receive an iPad Air 2 after the May election; Ragan promo; News That Fits: New apps - including Periscope, Meerkat and NewsByMe - could boost citizen journalism; Dan York’s Tech Report: Periscope and live streaming, Dave Winer’s MyWord,…
  • Friday Wrap #146: Up Periscope, FTC looks at IoT, Comcast gets social serious, lots of Facebook news
    27 Mar 2015 | 10:22 am
    Flickr photo courtesy of Duncan HolmesThe Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. This week, in the wake of Facebook’s F8 conference, there’s so much Facebook news that I’ve set it off in a separate section. I collect all of the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow. News…
  • What Yik Yak—a problem in universities—could mean to the workplace
    26 Mar 2015 | 9:29 am
    Most of the buzz around the mobile app Yik Yak is focused on universities, where its founders intended it would be used. Make no mistake. As surely as Facebook expanded beyond its university roots to become the top social network employees use in their day-to-day workflows, Yik Yak will make its way into the workplace. The inevitability of employees adopting the anonymous messaging app has a lot of businesses concerned, considering the university experience. Several universities have taken the futile step of banning or blocking Yik Yak, but since it doesn’t rely on a WiFi…
  • The Hobson & Holtz Report - Podcast #800: March 23, 2015
    23 Mar 2015 | 12:43 pm
    Quick News: Ryanair’s next stop is not New York, SHIFT becomes a Google Analytics Certified Partner, American Airlines is playing better music onboard thanks to passengers’ Twitter complaints, business use of social media by front-line employees increases; Ragan promo; News That Fits: Starbucks’ #RaceTogether campaign: right or wrong?; Michael Netzley’s Asia Report: reflections on Singapore’s Lee Kuan Yew; latest Pew research on internet usage in emerging and developing countries shows text messaging and social media big in many countries; the Media Monitoring…
  • Friday Wrap #145: FTC slams Google, the end of IE, social media at work, unhappy journalists
    20 Mar 2015 | 10:51 am
    Flickr image courtesy of Erik FitzpatrickThe Friday Wrap is a review of news, posts, reports, and other items appearing in the last week that will help you stay on top of the forces shaping communication in this fast-paced, ever-changing environment. These are stories that may have been lost in the flood of headline news stories. I collect the items from which I choose the Wrap stories in my link blog, which you’re welcome to follow. News FTC report accuses Google of skewing search results—“Don’t be evil,” Google proclaims. Yet U.S. Federal Trade Commission staffers…
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    Denver PR Blog

  • Burns Marketing Adds Three

    Jeremy Story
    16 Mar 2015 | 10:30 am
    Burns Marketing has added three staff members “to support a steady and substantial rise in demand for creative business technologies:” Associate creative director Marcus Fitzgibbons, senior account director Melissa Humbert, and interactive project manager Steven McKenzie.
  • Torres Lands At Fox31 After Leaving 9News

    Jeremy Story
    14 Mar 2015 | 6:10 pm
    Former 9News reporter storyteller Kevin Torres – who may or may not have been fired for a traffic citation that occurred in a station-owned vehicle – has landed a try-out with Fox31, according to The Denver Post’s Joanne Ostrow. From Torres’ Facebook page: EXCITING NEWS to share: I will be staying in Colorado and joining the amazing news team over at FOX31 and Colorado’s Own Channel 2! To say I’m ecstatic would be an understatement. FOX31 was just named ‘Best Newscast’ by the Colorado Broadcasters Association this past weekend. The legacy both stations…
  • Garbanzo Selects Brand Iron for Branding, Marketing

    Jeremy Story
    13 Mar 2015 | 10:15 am
    Denver-based Garbanzo Mediterranean Grill has named Brand Iron as its branding and marketing agency. Brand Iron will support a Garbanzo rebranding initiative, which will include expanding a new restaurant design prototype to other Garbanzo locations, new marketing initiatives and redesigning the Garbanzo logo.
  • Metzger Albee Celebrates 25th Anniversary

    Jeremy Story
    13 Mar 2015 | 9:50 am
    Congratulations to Metzger Albee Public Relations, which is celebrating its 25th year in business. “As we celebrate another milestone, we’re emerging as the most established agency brand in the Rocky Mountain West,” said CEO and Founder John Metzger. “Much has changed over the last quarter century, yet we’ve always remained at the forefront of communications technology and dedicated to ‘doing the hard stuff:’ serving clients on the cutting edge of innovation and technological trends. Today, we remain focused on leading markets ranging from digital security and health care to…
  • Webb Adds Account Manager, Launches Drug Abuse Campaign

    Jeremy Story
    12 Mar 2015 | 7:47 pm
    Webb Strategic has added 9News reporter Taunia Hottman as an account manager. Hottman is a veteran of CNN and stations in New York, Chicago and Kansas City, and she will provide strategic counsel to a mix of Webb’s clients.  The firm also launched “Take Meds Seriously,” a statewide social marketing campaign aimed at increasing awareness of the problem of prescription drug abuse, for the Governor’s Office last week.
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    Drew B's take on tech PR

  • Battenhall is two - looking back and what lies ahead

    Drew Benvie
    7 Mar 2015 | 12:44 am
    Two years ago, I walked into an empty office alone on the top floor of a newly-rented space in Shoreditch and opened up shop. Battenhall was born, and it turns two tomorrow.  Day one at Battenhall, March 8th 2013 These last two years have literally shot by, but the last six months in particular have humbled me as we've seen recognition from our industry for our achievements beyond what I could have hoped for back then when Battenhall was just me in an empty office in East London.  Since September we have been named Agency of the Future by the PRCA, Best Small Agency in the UK by the Social…
  • Macbook Air tip: how to cool it down, quieten and make its battery last longer again

    Drew Benvie
    5 Feb 2014 | 9:51 am
    I have a Macbook Air. I use it every day and take it with me pretty much everywhere. It's one of the original (old!) models, and recently it started getting hot, noisy and lasting under one hour on a full battery charge, so I thought I was going to need to invest in a newer model. I seriously thought it was on its way out, even though it looks new. Then I stumbled across a few forum threads, spent 5mins tinkering, and my laptop is as good as new. Battery now lasts 4hrs again, it's cool and makes no noise!  Some people said to me on Twitter this morning that they would be keen on me sharing…
  • Keynoting SAScon: the future of PR

    Drew Benvie
    16 Jan 2014 | 2:35 am
    Quaking in by boots just a little as I'm heading up to Manchester this evening for my first conference keynote talk. I'm opening up SAScon (Search, Analytics & Social Conference). It looks to be a pretty interesting event, as the convergence of disciplines and skills is exactly what the future of PR is about. And social is obviously my focus. Other speakers I'm really looking forward to catching up with include Dom Burch, head of social at ASDA, Robin Wilson of McCann Erickson, Andy Barr of 10Yetis, Rob Brown of Rule 5 and Phil Mackechnie of Moneysupermarket. And of course all the people…
  • Help Battenhall find a new London HQ

    Drew Benvie
    9 Oct 2013 | 1:09 am
    The paint on the walls is barely dry, but already it is time for me to find Battenhall a new London HQ. We launched Battenhall in March 2013 and our team has grown from 1 to 10 people, we have clients including FTSE 100s, cult FMCG brands and hot startups. We're putting on big events and creating our own research all that. We're expanding so fast, it's only a matter of time before we need a new office altogether.  We've been looking already under our own steam, but finding an office for a young and growing company in London is HARD. Space is usually not as flexible as we need to be, and…
  • Digital disruption and a tale of two WPPs

    Drew Benvie
    31 Aug 2013 | 1:53 am
    This week WPP announced head-turning financial results. With Sir Martin Sorrell firmly on the digital path, he stated that no media sector is safe from digital disruption and he has his eyes on 45% of the group's income coming from digitial in the near future. The results he announced this week were that profits are up 19% at WPP.  Digital disruption is what makes me tick. It has the PR industry trembling at the knees, because when it comes to real digital engagement, you cant just spend money in a different place and call it digital, like you can in advertising. This disruption is bringing…
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    Shonali Burke Consulting, Inc.

  • Monday Roundup: Buzz Marketing a la Spring

    Shonali Burke
    30 Mar 2015 | 5:00 am
    As we  approach the start of a new month (and Q2), Spring is in the air… and in our step. From silly jokes to hidden eggs, April brings with it spontaneity. So if your marketing feels as if it might be in a rut (already!), dust it off along with the rest of your spring cleaning. Here are some ideas on “buzz marketing” (I know, I know). 1. 6 Buzz Phrases Marketers Should Take Seriously in 2015 Why: Natasha Smith published this post in January of this year. I definitely think she’s on the money with “big data” and “Internet of Things,” but…
  • No One Puts Social (PR) In a Corner

    Shonali Burke
    27 Mar 2015 | 5:00 am
    As I was working on a strategy memo yesterday, I started noodling with Venn diagrams (I love those things) to illustrate what a truly social PR strategy should look like. Why? Because I think we often talk about how such a program should work, but for a lot of people – clients included – it’s hard to really understand that unless there’s some kind of visualization involved. What is a bit frustrating is when clients don’t understand how it should work because their agencies haven’t explained it to them properly… and nine times out of 10, that’s…
  • Celebrating Women In PR: Meet 3 Public Relations Trailblazers

    Mayra Ruiz
    25 Mar 2015 | 5:00 am
    We’re at the tail end of Women’s History Month; a month where — according to the The Library of Congress, The National Archives and Records Administration, The National Endowment for the Humanities, The National Gallery of Art, The National Park Service, The Smithsonian Institution and The United States Holocaust Memorial Museum — we “pay tribute to the generations of women whose commitment to nature and the planet have proved invaluable to society.” Whew! That’s a whole lot of tribute paying! And rightly so. For centuries, women have been trailblazers in all aspects…
  • Monday Roundup: Renewing Your Business Strategy

    Shonali Burke
    23 Mar 2015 | 5:00 am
    Spring has officially sprung. With the weather getting warmer (hopefully) and the days getting longer, you’re hardly alone if you feel a new rush of energy. And if you’re taking a few extra hours to dust off the winter blues, I won’t tell! Need some spring cleaning for yourself and/or your business strategy? Check out these seven posts. Image: Jamie McCaffrey via Flickr, CC 2.0 1. 5 Expert Tips for Refreshing Your Career Why: “But cleaning house right now may not only be good for your abode—it could also prove beneficial to your career,” says Stephanie…
  • When Millennials Take Over [Book Review]

    Shonali Burke
    20 Mar 2015 | 5:00 am
    By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over, launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. Go get it (disclosure: I received a free review copy but no other incentives, monetary or otherwise). What When Millennials Take Over is about About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. You can also grab a sample chapter here (you’ll have to give them your email address, which I…
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • Blog: Angie's List Serves as Model Corporate Citizen

    31 Mar 2015 | 12:50 pm
    Kudos to Indianapolis-based Angie's List for its forceful response to Indiana's Orwellian-named Religious Freedom Restoration Act, anti-gay and lesbian law. Hoosier State now known for something more... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Amazon Hires Airline Pilot Lobbyist For Drone Unit

    31 Mar 2015 | 11:33 am
    Sean Cassidy, who was top lobbyist at the Air Line Pilots Assn. has moved to Amazon to handle its emerging package delivery by drone service. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • National Peanut Board Cracks Open MarComm RFP

    31 Mar 2015 | 9:46 am
    The National Peanut Board is gearing up for a review of its advertising, marketing and PR campaigns this summer in Atlanta. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • NYT Names Wilson Digital Guru

    31 Mar 2015 | 9:02 am
    Kinsey Wilson, who joined the New York Times as strategy & innovation editor last month from NPR, has been named executive VP/product & technology. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Charter Acquires Bright House

    31 Mar 2015 | 8:03 am
    Charter Communications is buying a majority stake in Bright House Networks, the country's No. 6 cable TV operator, from Advance/Newhouse Partnership for $10.4B. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Strategic Public Relations

  • How Social Media Fuels Content Marketing -- INFOGRAPHIC

    Kevin Dugan
    31 Mar 2015 | 8:58 am
    AdAge's article, "Four Areas Agencies Need to Embrace to Stay Relevant" caught my attention. It notes external collaboration is an area agencies need more of to keep up in our industry. Internal collaboration is equally important--and almost as rare. Industry discussions around social media, public relations and content marketing provide one example. These discussions seem more focused on one discipline claiming ownership of the others than on how they can make something  better by working together. Stop, Collaborate (& Listen)Content marketing is certainly the beneficiary of other…
  • Can Your Content Capture the Consumers' 8-Second Attention Span?

    Kevin Dugan
    9 Mar 2015 | 6:54 am
    Did you know the average consumer attention span is only eight seconds? It's no surprise in today's world. But it's alarming when you consider the average goldfish attention span is nine seconds.It's one of the reasons I was compelled to write a guest post for the Spin Sucks blog.Four Tips to Help You Create Content in a tl;dr World details how to get your message through this shrinking window of opportunity.Click here to read more.
  • Do You Follow the 6 Content Curation Principles?

    Kevin Dugan
    2 Feb 2015 | 5:02 am
    Content curation is sometimes described as a "short cut" to creating content. Well, if you're doing it right, this assumption is incorrect. It can certainly be less resource-intensive over time -- by integrating tools like PublishThis into your CMS for example. But if you think it's as simple as copying and pasting a few random links, you're mistaken. Here are six content curation principles to consider for your editorial process. Content curation is becoming a more important part of a brand's editorial mix, for several reasons.  Click here to visit Media Is Power for more on this topic,…
  • 3 Lessons Brands Can Learn From Facebook Manipulating Consumers

    Kevin Dugan
    30 Jun 2014 | 8:51 am
    Facebook  research has found that the emotions of others on your news feed can affect your mood. The social network did not inform users their news feeds were being manipulated as part of this study. And users are expressing outrage over the study's ethics. Should Facebook have done things differently? Are the outraged consumers justified in their ire? To borrow a famous, and vague, Facebook relationship status: "it's complicated." But this news does hold lessons for brands. Click here to visit Media Is Power for more of this article.
  • 5 Content Marketing Tips the TV Series Finale Teaches Us

    Kevin Dugan
    2 Apr 2014 | 11:37 am
    How I Met Your Mother #HIMYM ended a nine-season run with its series finale earlier this week. And of course, like most series finales, it received mixed reviews. The critics in this instance are my content marketing colleagues. In fact #HIMYM inspired a broader discussion from which we pulled five lessons content marketers can take from the TV series finale. Click here to visit Media Is Power for more of this article.
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    Shankman Blog

  • Would You Lose a Customer over Seven Cents?

    30 Mar 2015 | 7:45 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?There's a deli across from my office, on 6th Avenue between 29th Street and 30th Street. It's one of five delis within a one block radius of my office, and it just happened to be the first one I bought from the day I moved in, and I stuck with it. Today, I went in for a usual order: Roast beef,  American cheese, lettuce, tomato, mustard, on a roll. I grabbed a soda on my way to the counter. Opening my wallet, I realized that I hadn't stopped by the bank recently. (I'm using cash less and…
  • Got Yourself a Loyal Customer? Here's How to Guarantee Their Loyalty For Life

    13 Mar 2015 | 4:06 pm
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?This is a post that focuses on the super-loyal customers or clients you already have. These tips aren't for all of your customers, rather, they're specifically reserved for your best ones - the ones who already generate the most revenue for your business. We'll go back to generating Zombie Loyalists out of all your clients in the next post, promise. Anyhow... I don't have to tell you how important loyalty is to your business. Countless studies have done that already, with stats galore:…
  • Join me for a Zombie Loyalist Webinar!

    2 Mar 2015 | 5:52 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?OK, the subhead isn't a top 20 rap title, but the message is sound. Get your customers to love you by being slightly better than everyone else, and they'll do your PR for you. I'm giving a free webinar on March 11th, in conjunction with Cision (the people who bought Vocus, the company who bought my company HARO,) to talk all about how customer service is the new PR, and I'd like you to join us! Details: March 11th, 2015, at 2pm, and you can sign up here. It's free!! You'll learn: The…
  • I want you to Become an Off-Peak person!

    9 Feb 2015 | 9:40 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I got yelled at during my CrossFit class today. We were resting between sets two and three of our hang power cleans, when I asked the guy next to me what he did for a living. Specifically, I asked him what he did for a living that allowed him to be sweating next to me at 10:24am on a Monday. Like me, he was an entrepreneur, and we immediately lost track of time as we compared notes, until the class instructor came over and suggested more lifting, less yapping. See, here's the thing. There…
  • If you're late, if you flake, I'm done with you. That's it.

    5 Feb 2015 | 8:09 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I want to share two days of my schedule with you for this week: Tuesday: 9am coffee: Person never showed, emailed about a train disruption at 8:45am, when I was already there. 10am in-person meeting in my office: Person never showed up, never called. 1pm: Call with Lori Russo of Stanton Communications. She called me at 12:58. Perfect. 2pm: Call, my phone rang at 2:07pm. Thursday (Today): 8:30am call - Call with Steve Stein of Better Listen. Called on time, perfect. 9am coffee - Person showed up at 9:18,…
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    Ries' Pieces

  • Hashtag Branding - How to not get burned

    19 Mar 2015 | 11:53 am
    Starbucks, like most companies these days, is obsessed with buzz. Not the kind you get from a double-espresso but the kind you find online with tweets, hashtags and likes. It used to be that the major media outlets controlled the conversation. Today, consumers via social media have the power to start, join or change the conversation. The media covers the buzz instead of creating it. As a result, companies are trying harder than ever to encourage consumers to start conversations online with hashtag campaigns. The hope is for a viral success that will reflect positively on the brand. That is…
  • Super Bowl 2015

    2 Feb 2015 | 1:04 pm
    There was a lot of action on the field during this year’s Super Bowl including a spectacular ending. There wasn't as much action in the ads since most of them took a thoughtful, serious, sentimental approach this year. We saw fewer special effects, sexy girls and kicks to the crotch. And the few that took that route fell flat. What did score big is what always scores big. Ads from brands that own strong positions in the mind, that dominate categories and that hammer us with a familiar theme and visual in a new and entertaining way.   Consistency Works Budweiser…
  • High Hopes for Marley

    19 Nov 2014 | 10:44 am
    The Weed Wars are coming. As the legalization of marijuana continues to move forward, we will see hundreds of homegrown brands turn into a handful of big brands and eventually a couple of dominant brands. It happened with cars; it happened with beer; it happened with computers; it happened with energy drinks. It will happen with marijuana. Being first in the mind with the right name goes a long way in dominating a category. In personal computers, Apple was a much better name that TRS-80 or Commodore Pet. In beer, Yuengling was first but never got into mind outside of its home town because the…
  • Burger King loses its way

    21 May 2014 | 12:47 pm
    What kills most marketing programs is “change.” When you keep changing your slogans, you confuse consumers and after a while they don’t attention to what you are trying to say. Over the years, Burger King has had a lot of slogans. Remember “Where is Herb?” Burger King spent over $40 million trying to find him. They never did! Three of Burger Kings were powerful and each if used consistently could have done more to build the brand. “Home of the Whopper.” “Broiling, not frying.” “Have it your way.” So what is Burger King doing lately? The same thing they have done in the…
  • Super Bowl 2014

    3 Feb 2014 | 1:40 pm
    Unless you were a Seattle fan, the 2014 Super Bowl wasn’t a super game to watch. The puppy bowl was more competitive. So that left a lot of pressure on the commercials to deliver some much needed excitement and entertainment. A few spots delivered but most were not very memorable. One thing that continues to make the difference between failure and success is the use of a consistent visual hammer. Here is my recap of the 2014 winners and losers. Budweiser – Puppy Love. The Clydesdales are instantly recognized as the visual hammer for Budweiser. Anheuser-Busch has been using the horses for…
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    Travel PR

  • Lufthansa and the Germanwings Crash in the French Alps

    Neil MacLean
    28 Mar 2015 | 8:11 am
    Lufthansa seems to have managed the communications around the crash in the French Alps very well, offering clear and concise information while at the same time, showing due compassion to those affected. So far it has been a textbook example of mobilising what I suspect is a well-rehearsed plan. I can’t help thinking however, there will be stern tests to come. So far the airline and its Germanwings subsidiary has said it had no way of knowing Lubitz, the co-pilot of the aircraft, was so mentally unstable or fragile that he might crash his plane into a mountainside. And so far this seems…
  • Mark Warner, Praia da Luz and Madeleine McCann

    Neil MacLean
    5 Jun 2014 | 8:43 am
    I wrote about Mark Warner and their travel PR strategy not long after Madeleine McCann went missing. It was a tough time for them and I think they handled it well. But I wonder now, in hindsight, if they wish they had pulled out of Praia da Luz soon after those sad events. It is a great place. I took a tennis course there for the Sunday Times and enjoyed it very much. But the spectre of the Madeleine McCann case hangs over the resort and refuses to go away – particularly now that British police are combing the undergrowth and increasing their on-site investigations. It is hard not to…
  • How to Create a Travel PR Strategy for your Traffic-Hungry Affiliate Travel Client

    Neil MacLean
    11 Nov 2009 | 6:33 am
    Developing a travel PR campaign for affiliate clients presents a particular challenge. After all they do not own their own hotels, boats, planes, they do not sell their own package holidays and most of the time they do not even mind who you travel with. That leaves us a bit short of stories on the PR side. Travel affiliate clients just want traffic, which they can then convert to clickers to send on their way to happy merchants in exchange for a slice of the pie. There’s very little there for a traditional travel PR to get their teeth into. Or is there? Andy Barr MD at 10Yetis has…
  • Reputation Plus: Tweeting an Eye on Your Business

    Neil MacLean
    8 Nov 2009 | 2:45 am
    Rosemary Gallagher has written a good piece about Reputation Plus the real time customer service in today’s Scotland on Sunday. Businesses will be able to monitor their reputation on social networking sites such as Twitter and Facebook, and react in “real time” using a service launched this month by Scottish company Reputation Plus. Set up by Neil MacLean, a former journalist, and Claire Dean, a TV and radio reporter and presenter, Reputation Plus claims to offer the first “online, real time customer service for UK business”. Although Scotland on Sunday…
  • Found: The Travel PR’s Guide to SEO

    Neil MacLean
    6 Nov 2009 | 6:05 am
    There has been discussion on Twitter over the last few days on the role of SEO in contemporary Travel PR. I am massively biased in this; my reflex action on opening a new travel site is to view source code. And I have a keyboard shortcut which turns H and 1 into <h1></h1> in a nano second. I believe an understanding of how to be more easily found online is vital to travel PR. At the very least, if you are a travel PR and you want to get your client’s story across to the widest possible market, you need a basic knowledge of SEO. I don’t necessarily mean the shady and…
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    Voce Communications

  • Voce Student Weekly Reading 3/31: Periscope, the Resume Skills Section & More

    Anjani Patel
    31 Mar 2015 | 12:30 pm
    Social Media As Twitter Introduces Periscope, Tech Titans Bet on Live Streaming Video “The premise of Periscope, Meerkat and others is simple: Capture video of yourself doing anything from exploring a new city to playing with your dog, all using nothing more than your smartphone camera. The apps notify others that you are streaming live video of yourself, and you can share it with your friends and followers.” Voce Insight – As Periscope joins the cavalcade of live streaming apps to gain major attention, it will be interesting to see how individuals, journalists and brands utilize it…
  • Voce Student Weekly Reading 3/24: How to Craft Headlines, 10 Things Companies Look for in PR Hires & More

    Sean Lenehan
    24 Mar 2015 | 12:30 pm
    Social Media How to Craft Headlines That Draw People to Your Content “Do your headlines capture the attention of the right people? Need some good ideas to enhance your headlines? A great headline gets your audience to stop, read and share your content. In this article you’ll discover four ways to craft stronger headlines to engage your readers.” Voce Insight – Surely you’ve heard the saying, “don’t judge a book by its cover.’ However, most people DO judge a post by its headline. A great headline convinces more people to read your copy while a poor one sends potential…
  • Your Personal Brand, Your Story

    Randy Ksar
    18 Mar 2015 | 3:29 pm
      Whether you are looking for a job or trying to stand out as an industry expert, your personal brand is key. It’s the difference between getting the job and not,  the difference between making the sale and not. Social is all about relationships and if that prospect can’t see who you are as a person and what your passions are then you will not close the deal – plain and simple! When people think of their personal brand, they think of their social media profile but that’s only part of the plan. You need to take a step back and think about the following: What is your…
  • Voce Student Weekly Reading 3/17: How Millennials Get the News, 12 Things Successful People Never Reveal at Work & More

    Stephanie Boggs
    17 Mar 2015 | 12:30 pm
    Social Media Obsessing Over the Perfect Social Media Post is Ruining Your Life, Study Says “About 58% of people surveyed said “posting the perfect picture has prevented them from enjoying life experiences.” Sound familiar? Trying to get that perfect concert photo, or just the right sunset pic sometimes interferes with enjoying the experience itself.” Voce Insight – This survey/ infographic provides valuable insight into how people use social media to capture exciting life events. While a love of social media is key to having a career in PR/ Social, it’s important to…
  • Voce Student Weekly Reading 3/10: Hashtag Do’s and Don’ts, How to Ace a PR Internship Interview & More

    Sean Lenehan
    10 Mar 2015 | 12:30 pm
    Social Media Are You a ‘Hash-Hole’ “#Not #only #does #this #make #your #caption #unreadable, #but #it #makes #you #look #incredibly #desperate #for #Instagram #love. There are clever ways to implement hashtags in your captions, and they can still get you likes or new followers.” Voce Insight – People, please don’t abuse the hashtag. Tweets are restricted to only 140 characters. so you don’t want a hashtag taking up 50% of the letters in your tweet. There’s no limit to Facebook post length, but keep them short to avoid annoying your fans and friends. Hashtags are used to…
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    PRNewser Feed

  • Selfie Sticks Are Getting Banned All Over the Place

    Tonya Garcia
    31 Mar 2015 | 3:19 pm
    The latest place to ban selfie sticks are US music festivals, two of which have put the items on lists of “prohibited items,” following in the footsteps of UK events. Coachella, in Palm Springs, CA, starts on April 10 and that event has banned them all together, calling them “narsisstics.” And they’ve been put on the restricted list at Lollapalooza in Chicago this summer. Supporters of the ban say they block the view for other concert goers. Selfie sticks have also been put on the no-go list at museums across the country, from the Hirshorn in Washington DC to…
  • He’s Not Even Behind The Anchor Desk Yet, But Trevor Noah is Already Facing Backlash

    Tonya Garcia
    31 Mar 2015 | 9:44 am
    Thank you president Obama — Chris Rock (@chrisrock) March 30, 2015 When it was announced yesterday that Trevor Noah would be taking Jon Stewart’s spot behind the anchor desk at The Daily Show, many were surprised. There are rumors (h/t Jezebel) that Amy Poehler, Louis CK and Amy Schumer were approached for the job and all turned it down. So with the surprise selection, everyone raced to the internet to learn more about the 31-year-old South African comic who would be bringing them the real/fake news every night. And what some people have found has got them…
  • PR Jobs: Emerald Expositions, Media Connect

    Nadine Cheung
    30 Mar 2015 | 2:29 pm
    This week, Emerald Expositions is hiring a marketing manager, while Media Connect is seeking a senior publicist. LiveHealthier needs a digital marketing manager, and Education Pioneers is on the hunt for a marketing and communications consultant. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro. Marketing Manager Emerald Expositions (New York, NY) Senior Publicist Media Connect (New York, NY) Digital Marketing Manager LiveHealthier (Bethesda, MD) Marketing and Communications Consultant Education Pioneers (New York, NY) Digital Marketing…
  • Content Marketing Is NOT About Content

    30 Mar 2015 | 1:11 pm
    This is a guest post by Bryan Del Monte , agency founder and managing member of Clickafy Media Group. Content marketing is not about content – it’s about media. In particular, it’s about deciding to own your media channel rather than simply renting it by buying advertising. Content Marketing is defined by Joe Pulizzi (Content Marketing Institute) as: “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer…
  • Edelman Hires Top Tech Officer from Burson-Marsteller

    Patrick Coffee
    30 Mar 2015 | 12:19 pm
    Today Edelman announced the hiring of Martin O’Reilly, now-former global CIO for Burson-Marsteller, to fill the same position at its agency. Prior to joining B-M, O’Reilly spent two years as CEO of WPP’s Group Technology Services; earlier roles include running tech infrastructure in the EMEA region for GroupM, the parent company of WPP’s media entities. After helping Burson move through “its largest IT operational transformation” and helping to develop its custom marketing tech and analytics platforms, O’Reilly will be the strategic and operational…
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    Brian Solis

  • Pardon My Bluntness, The Future of Marketing is Screwed…But It Doesn’t Have To Be

    Brian Solis
    30 Mar 2015 | 10:12 am
    The Adobe Summit in London is a pretty special event to me. A big part of it of course has to do with its location. I adore London and all of my friends, and those I’ve yet to meet, make the trip special each time. The other reason is that Adobe’s platform reaches EMEA and thus helps marketers who are pushing for change on a global scale. To prepare for the event, the team at asked me to share my thoughts on the state and future of marketing. Maybe it was because the call took place at 6 a.m. my time or maybe I was just in the mood to share the truth, warts and all. Either…
  • Ellen Pao Loses Against Kleiner Perkins and Twitter Partners with Foursquare – ContextMatters #7

    Brian Solis
    28 Mar 2015 | 9:37 am
    Ellen Pao Loses Suit; Wins Awareness for Gender Discrimination The news is everywhere; Ellen Pao lost her discrimination lawsuit against Kleiner Perkins Caufield & Byers. At the same time, she’s being credited for disrupting how Silicon Valley does business. USAToday’s Ellen Weise joined the conversation to share her experience in the courtroom and her thoughts on the case. Twitter Partners with Foursquare Did you know that Foursquare is still alive and kicking? Did you also know that Foursquare is also a data company? We talk about the new Twitter and Foursquare deal and why…
  • Digital Transformation Starts with Reimagining the Customer Experience

    Brian Solis
    25 Mar 2015 | 5:11 am
    All customers are not created equal. This is also true for relationships. No business has the same relationship with their customers as you intend to have with yours. The thing is though, you must first define what a relationship with your customer looks and feels like and in turn, how they would describe it to their friends and colleagues. This is where the future of customer experience begins. At a time when technology is affecting how people go through life, one thing is becoming clear, everything is changing and that also affects the business of business. At the same time, technology is…
  • SXSW Jumps the Shark (Again?), The Meerkat Craze and Twitter’s Questionable Developer Relations – ContextMatters #6

    Brian Solis
    20 Mar 2015 | 10:07 am
    Jumping the Shark Has Jumped the Shark SXSW is a special event. It is what you make it and what you allow it to be. And, that’s what makes it both personal and serendipitous. That doesn’t stop people from asking every year whether or not SXSW has jumped the shark. Did you know that jumping the shark was a Happy Days reference? Chris and I talk about why SXSW is important and we speak to attendees about why they travel to Austin to experience it. Meerkat, Meerkasting Craze and Twitter’s (Lack of) Developer Relations Meerkat mania was everywhere at SXSW and the livestreaming…
  • Meerkat and the Ephemeral State of Livestreaming

    Brian Solis
    19 Mar 2015 | 5:05 am
    By now you must have heard about Meerkat, the latest tech media darling that lets people tweet (stream) live experiences with friends and followers on Twitter. It’s basically an easy to use app that combines ephemeral livecasting/livestreaming on top of the Twitter platform but through a dedicated screen where participants can see video, who’s watching as well as the Tweets between them. I call it Meerkasting and yes, it’s already a verb. I realize that most of the words I used up until this point were either geeky or buzzwordy. Leading up to the big SXSW Interactive event…
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    Ronn Torossian 5W Public Relations CEO Blog

  • Why Your Company and Website Need to be Responsive

    Ronn Torossian
    27 Mar 2015 | 7:00 am
    With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change. In fact, one of those Google algorithm changes [...] The post Why Your Company and Website Need to be Responsive appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • How to Make Your Work Matter

    Ronn Torossian
    23 Mar 2015 | 11:07 am
    Maybe you got into business because you were good at something you wanted to get paid for your skills and knowledge. Maybe you are out to change the world, or maybe you just want enough cash in your account for a beach house or a jet ski. Whatever your motivation, there is likely some [...] The post How to Make Your Work Matter appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • State of the Press Release in 2015

    Ronn Torossian
    9 Mar 2015 | 7:47 am
    One reason press releases have changed in 2015 is that public relations and the public has changed. In the 1920s, headlines for press releases were in the style of radio broadcasts. Press Releases Then and Now Here’s a headline from October 1929 from a Brooklyn Daily Eagle NY newspaper: “Wall Street In Panic [...] The post State of the Press Release in 2015 appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • Changing of the Guard: Refining the Message with the New Majority

    Ronn Torossian
    6 Feb 2015 | 7:46 am
    One of the primary dictums of any profession that deals with large numbers of people is to know your audience. It is common for groups in charge of essential social structures to change suddenly and drastically. Although there are important surface differences that may occur in any “changing of the guard,” the structural similarities [...] The post Changing of the Guard: Refining the Message with the New Majority appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • Stop Failing to Impress

    Ronn Torossian
    27 Jan 2015 | 5:40 am
    Everyone wants to know the “secret” of business success. Guess what, no matter how many self-help books you see and how many “how to” articles you read, there really is no “secret.” However, there are some behaviors that can help you become more [...] The post Stop Failing to Impress appeared first on Ronn Torossian 5W Public Relations CEO Blog.
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    PR Couture // Fashion PR » PR Couture // Fashion PR

  • Shopping App Keep Seeks Marketing Interns in NYC

    31 Mar 2015 | 9:00 am
    Mobile shopping app and site Keep is seeking Summer 2015 marketing interns with a passion for e-commerce and technology to assist with web and mobile app marketing. Responsibilities will include, market research within style (fashion, decor, beauty) to provide content and ideas for Keep’s original blog content, monitor competitive activity across all social channels and assist with a variety of marketing team needs. Ideal candidate must be available to work a minimum of 20 hours/week throughout the summer. This Internship is unpaid, for course credit only. Keep will provide reasonable…
  • How Fashion PR Confidential Put the Spring Back in my Step

    29 Mar 2015 | 6:48 pm
    Each year when spring arrives, two things are always certain. One, I am pleased to say good-bye to the frigid weather, and two, I am in desperate need of inspiration. Maybe it is the blank, white slate of snow on the ground combined with the spirit of New Years Resolutions, but by the middle of January I am ready to move on. Attending college at George Mason University located on the periphery of Washington DC has provided me with quite the snow-filled winter. This year I was more than thrilled when the first day of spring arrived. As a college student majoring in Public Relations, spring has…
  • Fast Fashion Effects on the Brain, Instagram’s New App & Banana Republic Takes on Social Media Meme

    27 Mar 2015 | 3:30 am
    How Hard Candy went from college dorm experiment to the must-have of 90’s teenage girls everywhere. (via Fashionista) Banana Republic takes an Instagram meme and turns it around for good. (via PSFK) Tools and tricks that will make your social media life a whole lot easier. What are your favorites? (via Bespoken Management) What different PR practices around the country look like (via CC Group) Our brains find a certain pleasure in finding good deals, and brands like Forever21 and H&M are one step ahead. (via the Atlantic) Lucky’s Eva Chen loves Reddit so much, she sat and did another…
  • Love PR Seeks Account Executive in L.A.

    26 Mar 2015 | 9:00 am
    Internationally established lifestyle agency Love PR is looking for an Account Executive to join the team in their Los Angeles office. This position will be responsible for building media relations, keeping up with day-to-day liaising with clients and researching media and developing written materials like press releases and key messaging. Ideal candidate must have 4 years PR agency experience, a solid background pitching, established relationships with fashion and lifestyle media and be able to work occasional evenings and weekend. Experience in Fashion, Beauty and Life Style PR is…
  • A Fashion PR Guide to Pricing Your Services

    Lori Riviere
    25 Mar 2015 | 4:30 am
    If clients knew the amount of hard work, dedication and time that it takes to secure a fashion placement, I am convinced they would all instantly double our retainers. One of the main difficulties a PR professional can have when deciding to start their own agency or go it alone as a freelancer is developing a pricing structure that is competitive in the market place and compensates you fairly for your time. There are two basic ways to charge for PR related services, hourly and retainer based fees. One of the main difficulties a PR professional can have when deciding to start their own agency…
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    Don't Eat the Shrimp - Josh Morgan's Take on PR, Social Media & Marketing

  • Steve Jobs and Clarity in Communication

    Josh Morgan
    24 Mar 2015 | 10:26 am
    Image by Mike Evangelist at of SJ prepping for NECC 2001 keynote I only worked at Apple for a short while, 2001-2004, but while there I learned some incredible lessons in communication.  Many of them were from my direct boss but others I got on the few instances when I was able to work directly with Steve Jobs. Shortly after I joined Apple I found myself writing a press release to be distributed following a keynote by Jobs at NECC (at the time largest ed tech conference in the US). As it happened I ended up going back and forth a bit with Steve over email on wording in…
  • What I’m reading in 2015

    Josh Morgan
    16 Jan 2015 | 11:37 pm
    Throughout the year when I find or hear about a book I might find interesting, I send myself a note with the name of the book.  This is an ongoing email throughout the year that I keep replying to and CC my wife.  Then at Christmas when someone asks my wife what I might like, she sends them the list of books. It works out pretty well and I end up with a nice stack of books to start the year. Here’s one from 2010, and one from 2011.  Below is the stack I’m diving into for 2015. Most of the below were purchased from our local bookstore, Face In A Book. The Forbidden Game by Dan…
  • Communicating the benefits of IT security in higher education

    Josh Morgan
    14 Jan 2015 | 11:22 pm
    As part of my job I spend a lot of time on college campuses talking with administrators, faculty and staff. One of the special things about higher education (for good or for ill) is the decentralization of basically everything.  Since many parts of a college or university have control over their own funding they run a lot of their own systems.  Right down to things like email servers.  This decentralization can often lead to exposure for IT breaches. With an increased focus on data privacy and security (even the President is talking about it) how do administrators get everyone on board?
  • Get a “clue” – 15 years later – The Cluetrain is Back

    Josh Morgan
    9 Jan 2015 | 12:53 am
    Back in 1999, whoa 15 years ago, my boss Pam Alexander pointed all of us Alexandroids to a site for “The Cluetrain Manifesto.” It was addressed to “the people of Earth,” and like something you may have read about it had 95 Theses, of which the first was, “Markets are conversations.”  Read them all here. The first homework for the class was to read the theses and identify five that spoke to them and talk about them with the class. The one I always came back to is , “hyperlinks subvert hierarchy.” Anyone can link to the CEO.  They can tweet to…
  • Find your “voice of authority”

    Josh Morgan
    6 Jan 2015 | 12:02 am
    Image from Rizzo How does your voice sound at work?  Is it a little singsongy?  Is it not as steady as it could be?  If so, you might need to work on your “voice of authority.”  I’ve been thinking about this for awhile and have heard of it referenced in various contexts.  Just last night I was reading “Goodbye Darkness,” by William Manchester that is a memoir of his time in the Pacific theater of WWII and he talked about as a young NCO he didn’t have a “command voice.”  This is described as DLIPS: Distinctness, Loudness,…
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    Mark My Words

  • The Grand National 2015: Don’t airbrush Ladies Day

    Mark Borkowski
    30 Mar 2015 | 9:24 am
    The boss of Aintree has called for “negative” photographs of Ladies Day at the Grand National to be banned. But isn’t getting dressed up, drinking too much and having fun part of the appeal? I spoke to Harry Wallop at the Daily Telegraph about this topic.  
  • Lufthansa’s crisis communications approach to Germanwings disaster

    Mark Borkowski
    30 Mar 2015 | 9:10 am
    I would expect Lufthansa one of the largest airlines in Europe, both in terms of overall passengers carried and fleet size, to have invested in a substantial crisis provision. Sadly, for all corporations, things will go wrong in any given situation, we know this as Murphy’s Law. A multimillion pound crisis business has been built on this premise. So when Germanwings crashed into the Alps on Tuesday, Carsten Spohr – the head of Lufthansa, the German carrier that owns Germanwings flipped into crisis mode. He was well aware, because of training, all eyes were on his leadership. The…
  • Is anyone the winner?

    Mark Borkowski
    27 Mar 2015 | 10:54 am
    So there are two questions in light of Clarkson being ‘sacked’. 1. Can the BBC win back the fans whilst reinventing a format for Top Gear without the key constituencies at the heart of the show. Is there a creative genius still throbbing inside the BBC to triumph with a new show and gather a new Global audience? 2. Can Clarkson take his own particular genius to a different channel and start again with the same success? Only time will tell now. Still, the handling of this affair, given the strength of the social media support for Clarkson, proves the Corporation has shown robust…
  • Jeremy Clarkson and the BBC: the corporation’s latest comms crisis

    Mark Borkowski
    11 Mar 2015 | 3:41 am
    Remember this new word: ‘voyeurgasm’ – translated as the joy of watching a media storm meltdown on all channels. Crisis and Clarkson fit hand in glove. He is a man resolutely himself, much loved and widely loathed. So, let’s mutter the unsayable – it will be a sad day when Clarkson packs away his webbed driving gloves. This time the Marmite brand has crossed the BBC’s proverbial line once and for all, breaching another BBC guideline after a ‘fracas’ with a producer. Crisis comms demands a low profile, but Clarkson is unable to pull on his Second World War…
  • Arts sponsorship

    5 Mar 2015 | 3:12 am
    The sponsorship files: who funds our biggest arts institutions?
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    Deirdre Breakenridge

  • 5 Tips to Pitching Success – When PR Stands for “Personal” Relations

    Deirdre Breakenridge
    25 Mar 2015 | 8:09 am
    When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry. This is certainly not the case today. Yes, there is still print and broadcast media. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way. However, what…
  • 5 Tips to Get in Your #Creative #PR Groove

    Deirdre Breakenridge
    12 Mar 2015 | 6:32 am
    Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. We shared ideas,…
  • Guest Post: 3 Ways To Promote Your Business

    Deirdre Breakenridge
    2 Mar 2015 | 9:00 am
    A Guest Post By Natasha Clark, Founder of Lioness Magazine. One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas. It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises. As founder of Lioness Magazine, there were a few things that I learned as we launched: Content is key. We wanted to provide news to women to help them launch their startups or scale their enterprises. Maintain the edge. We…
  • Guest Post: How to Sell #Content #Marketing to Your Bosses

    Deirdre Breakenridge
    23 Feb 2015 | 6:23 am
    A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications  Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. But we’ve been strategizing and executing around its essential elements for decades. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? What’s the right channel to use? What’s the right timing? How do you capture leads and stimulate sales through these assets? It’s fascinating to me…
  • Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

    Deirdre Breakenridge
    13 Feb 2015 | 8:12 am
    On Tuesday, February 17, 2015 at 8:30 p.m. ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient.  We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in…
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    Blueprint Creative Group » Blog | Insight & Ideas

  • A Case Study on Storytelling to Raise A wareness & Inspire Action

    20 Mar 2015 | 9:03 am
    ENGAGE & MOBILIZE The Urban League of Greater Miami was outraged at the results of an in-depth teacher quality study commissioned by the National Council of Teacher Quality. The study revealed that the least experienced and ineffective teachers were disproportionately placed in the communities serving Miami’s most vulnerable students, which were largely Black. The study… Related posts: Social Causes That Get Twitter Right- Tweetsgiving Case Study A Case Study of How Nonprofits Are Using Social Media to Fundraise, Recruit Volunteers, & Build Cause Awareness NFL Athletes Join…
  • What Etihad’s Error Fare Reminds Tourism Marketers About Millennial Travelers

    19 Mar 2015 | 6:12 pm
    The Power of Engaging Millennial Travelers: 1 Social media post = 400+ international flights booked within hours by traveling millennials That’s what happened when news got out on social media about Etihad Airways’ Christmas Day error fare. Hundreds of travelers from the massive Nomadness Travel Tribe group booked Eithad flights on Christmas day 2014. The… Related posts: Caribbean Tourism Summit Meeting in Jamaica; Little Growth Forecasted for Tourism in the Region Lessons From the Top City Tourism Agencies on Twitter The Key to Competitive Positioning for Destinations and…
  • How FAMU Basketball Increased Game Attendance by 800% in 1 Game

    19 Mar 2015 | 5:04 pm
    The FAMU Basketball program has been nearly winless for the 2014-2015 season, and the impact on game attendance was obvious. With an average of 550 fans in attendance per home game, FAMU Athletics and the university needed to rally fans to fill the stadium for the upcoming rivalry game against Bethune Cookman University. With only… Related posts: Brand Activation, Social Media Engagement Why Your Press Release Doesn’t Get Noticed Sign of the times? New York Times Charging to Read Online
  • Caribbean Tourism Summit Meeting in Jamaica; Little Growth Forecasted for Tourism in the Region

    6 Jun 2012 | 1:22 pm
    Tourism leaders with the Caribbean Hotel and Tourism Association (CHTA), the Ministry of Tourism and Entertainment, and the Jamaica Tourist Board (JTB) in partnership with the United Nations World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC) are meeting in Jamaica June 15-16 at the Ritz Carlton Golf and Spa Resort in… Related posts: The Key to Competitive Positioning for Destinations and Tourism Brands The Impact of Mobile Usage and Social Behavior in Travel Lessons From the Top City Tourism Agencies on Twitter
  • Rebranding Haiti as a Tourist Destination: What it Would Look Like

    3 Jun 2012 | 3:43 pm
    The devastating 2010 earthquake in Haiti has sparked massive redevelopment efforts for the country with tourism development being a prime area of opportunity. With all of the foreign investments pouring in and all eyes on Haiti, the country has the national spotlight and can leverage it to recreate the country’s appeal as a tourism destination.… Related posts: Will Daytona Beach Finally Focus On Branding Itself As A Destination? Lessons From the Top City Tourism Agencies on Twitter Social Venture Capitalists and Entrepreneurs Converge in Miami to Create a Sustainable Haiti
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    Solo PR Pro

  • Are You Ready? Five Crisis Communications Building Blocks

    Kellye Crane
    31 Mar 2015 | 5:00 am
    This is a guest post by Fran Stephenson, a Solo PR PRO Premium member who has handled hundreds of crises during her 20+ years in corporate communications, including more than 15 years as a theme park communicator. Her new ebook, “Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations” has lessons for every industry – and it’s free! Read insights from Fran below, and download the ebook here. If perception is reality, you would think that companies facing a crisis would be grounded, realistic, and tuned into what’s happening “out there.” Unfortunately, when a…
  • Chat Recap: Are PR Focused Conferences A Useful Investment?

    Kellye Crane
    26 Mar 2015 | 5:00 am
    On the fourth Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 25, 2015, we weighed in with opinions and insight on the following topics of interest: Do you find #PR focused conferences a useful investment? What are the benefits? If you’re looking to subcontract, how do you find people/agencies to work with? How do you handle CEO w/personal passion, good intent when passion does not align with…
  • Are You Pretending To Be Busy?

    Kellye Crane
    24 Mar 2015 | 5:00 am
    We all do it on occasion. Sometimes we fool even ourselves, we’re so good at pretending to be busy — and independent consultants are especially vulnerable. It can be a form of procrastination (as in the illustration above). Or perhaps we just can’t find the muse that day — the brain juices simply aren’t flowing for some reason. Sometimes we feel a little guilty if we don’t have enough client work, and busying ourselves with non-essential tasks helps fill the void. If you find yourself losing track of time as you mosey aimlessly around the Web, ask yourself:…
  • Demystifying the Home Office Deduction

    Kellye Crane
    17 Mar 2015 | 5:00 am
    Disclaimer: This post is newly updated, and is not a substitute for the guidance of a tax professional. If you’re still working on your tax preparations, we’re not judging. Hopefully, you’re striving to keep as much of your hard-earned income as possible. An often-neglected deduction for self-employed professionals is the home office deduction. In the U.S., many people who qualify for the home office deduction (via Form 8829 – Expenses for the Business Use of Your Home) choose not to take it. Whether because of a fear of being audited (which many experts agree is exaggerated) or the…
  • Chat Recap: Social Media, Press Releases and Negotiations

    Kellye Crane
    12 Mar 2015 | 5:00 am
    On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 11, 2015, we weighed in with opinions and insight on the following topics of interest: G+ is being broken up by Google, and many predict its demise. Does this impact any of your clients? Any lessons here? Which social platform is best for attracting clients? If a prospect over-negotiates from the start, is that a potential red flag?
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    PR In Your PajamasPR In Your PajamasPR In Your Pajamas

  • How Well-Planned Controversy Can Set Your Content on Fire

    31 Mar 2015 | 6:55 am
    Being controversial is certainly one way of getting attention from the media and social networks. But, as our guest blogger Mickie Kennedy points out, you have to strike a balance to ensure it doesn’t backfire on you and your brand. Read on to learn how. ~ Elena Verlee Have you ever scrolled through your Twitter feed and found a post or headline that so unnerved you, that set your teeth so on edge that in spite of your better judgement you just had to react? Like many people do, you might have looked through the comments and follow-ups to see what others thought, hoping to find other…
  • Lessons Learned from 1,000 MailChimp Newsletters

    17 Mar 2015 | 6:16 am
    Every email that comes from your business is part of your public persona. In today’s guest post, Nate Wright of Small Biz Triage shares lessons he’s learned from writing thousands of emails for clients. ~ Elena I’ve written a LOT of email campaigns. I sent my first email newsletter when I was in college promoting swing dances 15 years ago, played with list digests after that, then spent a few years fiddling with sales emails, and (finally) made the jump to MailChimp five years ago, and haven’t looked back since. Now I’ve read all the guides, and best practices, and do’s…
  • 5 Tips for a Killer Press Release

    24 Feb 2015 | 6:06 am
    In today’s guest post, we go back to basics by looking at how to write an effective press release. This is a foundational skill that will never go out of style. If you’re not already taking advantage of the PR and marketing benefits of crafting the perfect press release, then you’re definitely missing out. A well written – dare we say, killer – press release that’s then sent to a press release distribution service, or as many relevant news and niche websites as possible, can generate the extra traffic and online visibility you need to take your business or brand to the next…
  • Small Business Taxes: Why it May be Worth it to Hire a Professional

    29 Jan 2015 | 6:38 am
    Do you do your own taxes? Today’s post is for you tax DIYers. Do you currently wear all the “hats” in your small business? This is fairly common for first time small business owners. As a means of saving a few dollars, they end up taking on all of the responsibilities of keeping their businesses afloat. While this may work in the beginning stages of your business, over time you will become stretched so thin that the quality of you work goes downhill. One area in which you can’t afford to mess up is your finances. One missed tax deadline or a transposing of numbers could mean the…
  • How To Get Started With Influencer Marketing

    27 Jan 2015 | 10:19 am
    Does your public relations plan include a strategy for influencers? Read today’s guest post to learn about Influencer Marketing and why it’s becoming a PR essential. While blogs and influencers don’t currently get a large portion of a brand’s digital spend, they rank incredibly high with customers for popularity, trust, and influence. Brands and PR professionals are starting to catch on and are increasing their spend on influence marketing in 2015. An “influencer” can take on many different forms: an influential mommy blogger; a fashionista on Instagram; a foodie with…
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    Paul Stallard

  • Do your communications plans need some vuja de?

    Paul Stallard
    30 Mar 2015 | 6:13 am
    Have you ever heard of vuja de. I hadn’t until recently. In short, vuja de is the reverse of déjà vu. It takes the déjà vu concept of being in an unfamiliar situation and having a feeling you have done it before and reverses it. If you feel vuja de, it means that you have found yourself doing something that you do everyday and suddenly it feels like you are experiencing something completely new. An example of this could be my boss who last week picked up a brand new car. Suddenly his drive into work (a journey he has done hundreds of times) suddenly must have felt new and exciting. I…
  • Do you tell your boss the good, the bad and the ugly?

    Paul Stallard
    23 Mar 2015 | 7:13 am
    My wonderful wife often pulls me up for PRing her. For example, this is an excuse I tried to get away with recently: “I rarely go out with my Dad and I have really enjoyed spending some father and son time with him. As a result we are going to continue our conversation and I will be home slightly later than I said” translates as “Dad and I have got a bit tipsy at the football and missed our train home”. This is a light hearted example but I’m sure most people who work in PR will have a similar antidote about how they have broken the news to a loved one. This is all fine when it is a…
  • Is PR really a terrible industry to work in?

    Paul Stallard
    16 Mar 2015 | 4:21 am
    Sat on the train a couple of weeks ago, I picked up the Evening Standard and found a feature on Matthew Freud. Apart from the fact that I had serious office envy as they pointed out some of the artwork and artefacts he houses in his plush new office , something else jumped out at me. He was quoted as saying “there’s never been a more interesting time to do what we do…”. I couldn’t agree more. We work in a space that is increasingly becoming an essential part of a client’s make up. Our past incarnation of simply masters of the media is fast becoming a thing of the past and we are…
  • What is the difference between the PRCA and the CIPR?

    Paul Stallard
    9 Mar 2015 | 5:28 am
    I have a secret. Despite being a member of the PRCA PR Council until a week ago I couldn’t tell you the difference between the PRCA and the CIPR. I have always found it a little confusing. Why would you join one over the other? Should you join both? Why join either at all? As with all decisions I prefer to have the facts in front of me so I can make an informed decision rather than one based upon gut feel. This led me to touching base with both organisations and asking them the same questions. Below are the responses that I hope will make your life easier should you be considering joining…
  • How do you become a Superbrand?

    Paul Stallard
    2 Mar 2015 | 3:13 am
    Following the launch of the Superbrand 2015 results people up and down the country have been discussing who is and more telling, who isn’t, on the list. Chatting about this with my CEO over a coffee this morning he asked if I knew how the list is collated to which I replied ‘of course I do!’. The reason for this response was because I am on the judging panel. The UK Superbrand council is a collection of 30 senior industry figures who work on a voluntary basis. Council members individually award each brand a rating from 1-10 and are not permitted to score brands with which they had a…
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    Tech Affect

  • Facebook Ventures Into Video Sharing – YouTube Beware?

    Lulu Li
    27 Mar 2015 | 1:29 pm
    Earlier this week during Facebook’s developer conference, F8, the social media platform unveiled its latest products, developer tools and announcements. It was a lot to take in – announcements spanned from spherical video to the platform’s new ad exchange, LiveRail. One thing is very clear, Facebook continues to move quickly and find new ways to generate profit while engaging its users.   From Affect’s perspective the announcement most relevant to our work and clients is that Facebook is enabling users to upload video that can be shared across other sites. This…
  • How to Reach the Family “Chief Medical Officer”: 3 Takeaways from the Women’s Healthcare Innovation and Leadership Showcase

    Melissa Baratta
    26 Mar 2015 | 12:08 pm
    This week I had the privilege of attending the HBA’s second Women’s Healthcare Innovation and Leadership Showcase, which featured a number of industry leaders and practitioners focusing on how to chart the future of women’s healthcare. Women represent an important target market for healthcare companies since they are considered the CEOs/CMOs of the family unit; they are often taking care of children and/or elderly parents, and have significant influence within their families and the community regarding healthcare choices. Thus, one of the main questions of the day kept coming…
  • Tips to Generate Business on LinkedIn

    Lulu Li
    25 Mar 2015 | 2:39 pm
    Keeping up to date on LinkedIn helps to facilitate networking and generating new business. Katie Creaser, Vice President at Affect, shares key tips for professionals to stand out on this essential social media platform.
  • Helping the Homeless Feels Selfish

    Sandra Fathi
    24 Mar 2015 | 3:05 pm
    A few weeks ago we issued a press release about how companies can be more profitable by giving time and money away to charity. In a few weeks, we’ll have the distinct pleasure of hosting a carnival for children and their families at the Jennie A. Clarke residence, a homeless shelter, in Harlem, for the third year in a row. The shelter is part of the Women in Need (WIN) program, that provides transitional housing and vital services to break the cycle of homelessness. Typically, our team plans for months to host approximately 100 children (toddlers to teenagers) and their parents, we…
  • Making the Case for “People” Storytelling

    Brittany Bevacqua
    19 Mar 2015 | 11:32 am
    To this day, one of my favorite things about PR is storytelling. Broadly-speaking, most clients I’ve worked with in the B2B space have wanted to focus on the “core” storylines for PR—the technology or services they offer, challenges/opportunities for their customers, competitive differentiators and more. And why wouldn’t they? The reasons are obvious. But lately, I’ve been more intrigued with uncovering the peripheral, people-oriented storylines that can both increase awareness of the company, as well as create opportunities for thought leadership in ways the former examples…
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    Everything PR

  • NBC’s First Dates by Executive Producer Ellen DeGeneres Casting

    Richard D. Pace
    31 Mar 2015 | 8:38 am
    Tuesday, March 31, 2015 11:20 AM New Television Casting: NBC’s First Dates by Executive Producer Ellen DeGeneres NBC GOES ON 8 ‘FIRST DATES’ AS NETWORK ORDERS POPULAR U.K. FORMAT TO SERIES BEGINS CASTINGEllen DeGeneres-Executive Produced Series Will Explore All of the Simple Wonder of a First Date. Online casting has begun in and around Chicago, Nashville, New York and Seattle at www.FirstDatesCasting.comUNIVERSAL CITY, Calif. — March 31, 2015 — NBC has ordered 8 episodes of “First Dates,” an observational documentary series from executive producer Ellen DeGeneres and Shed…
  • Understanding Google’s Upcoming Mobile-Friendly Algorithm Changes

    Richard D. Pace
    30 Mar 2015 | 1:12 pm
    Come April 21, 2015, megalithic search engine Google will divide the HTTP world into the Haves and the Have Nots, into those that are mobile-friendly and those that are not.There is no spectrum of mobile-friendliness. In an effort to woo the 60 percent of its traffic that search by smartphone, tablet and “phablet,” Google will either assign a website a gray mobile-friendly label in the SERP description, or it will not. Pages that fail the test will either not be returned or will straggle in at the bottom.The algorithm works by page-by-page, real-time analysis. It does not affect…
  • The Vaccine Wars: PR Winners and Losers

    Richard D. Pace
    30 Mar 2015 | 10:55 am
    The vaccination and anti-vaccination movements have waged battle against each other for decades. In February 1998, Andrew Wakefield published a medical paper that described a link between the MMR vaccine and autism. Few people realize that the anti-vaccination movement existed long before that paper. Science matters little to the general public because perception takes precedent. These days, both movements are fighting a public relations battle, and the landscape is constantly changing.Here’s a look at the current PR winners and losers:Anti-Vaxxers: WinnersThe number of people against…
  • 4 Ways to Increase your Workplace Value

    Richard D. Pace
    30 Mar 2015 | 8:17 am
    The economy of today is complex, and this means that it is quite tricky to keep or find work even for those employees who are well qualified. With the increasing number of talented individuals seeking opportunities, you have to work extra hard so as to keep your job and also climb up the desired corporate ladder. This implies that you have to do all that it takes to be a valuable asset and make it difficult for your employer to think of getting rid of you. Here are four great ways that you can use to increase your workplace value.Expanding your responsibilitiesIn any case an opportunity…
  • Marketing 2.0: What Does This Mean for PR Professionals?

    Richard D. Pace
    30 Mar 2015 | 7:41 am
    Working in public relations as a PR specialist requires the innate ability to showcase brands while promoting companies in a positive light. Understanding marketing 2.0 and how to effectively move forward with new tactics and methods is a way to outshine competitors while making a professional name for yourself within the industry.Understanding Digital Analytics Getting ahead with marketing 2.0 requires individuals to understand the importance of digital analytics and metrics. Learning to utilize analytic software to track the metrics of websites, digital campaigns and promotions is essential…
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    Blog | Stalwart Communications

  • May 1: Tee up to help families with children battling cancer

    20 Mar 2015 | 3:27 pm
    Someone mentioned how gap intelligence and the Emilio Nares Foundation (ENF) finding eachother feels like fate. I couldn't agree more. I remember taking a peek at People magazine way back in 2009 and reading about this amazing San Diego-based nonprofit that ensures no child misses their cancer treatment due to lack of transportation. People profiled 30 "All Stars Among Us" including Richard Nares, ENF co-founder and executive director. These stars were acknowleged by President Obama and recognized at Major League Baseball's All-Star Game. I worked at NBC at the time and brought the story…
  • Instagram Plays Role in Raising Funds for Family

    5 Mar 2015 | 3:08 pm
    A few months ago, I became virtually introduced to the story of Kylie Elizabeth Rowand, a San Diego toddler diagnosed with Stage 4 High Risk Neuroblastoma. I’ve had the privilege of working with the LLS San Diego chapter on raising awareness for its Light the Night Walk in the past and a big part of that entailed working with young kids who were battling cancer and sharing their story. So when the Prayers for Kylie, God’s Little Warrior Facebook page kept appearing in my newsfeed as a result of my friends liking the posts, I ventured over to the page made up of more than 104K fans to…
  • Are The Chargers That Important to San Diego's Brand?

    David Oates
    24 Feb 2015 | 10:05 am
    Image Source:  Here in San Diego, the top story has been the Chargers apparent snub of the Mayor's initiative to build a new stadium and keep the NFL team in town. Unbeknownst to anyone outside of the team's offices, conversations with the city of Carson, about 100 or so miles to the north, were underway to build a stadium and split the costs with its bitter rival, the Oakland Raiders. The irony was not lost on most, and now Southern California fans are panicking that the Chargers will finally do…
  • Self-esteem boost on social media

    20 Feb 2015 | 4:27 pm
    Women are 50 percent more likely to say something negative about themselves than positive on Twitter, according to new research commissioned by Dove, a brand rooted in "listening to women" and the creators of the ever-evolving Real Beauty campaign. The study noted four out of every five negative tweets about beauty and body image are women putting themselves down. “Ideas and opinions about body image are now fluidly shared every second through social feeds, and sometimes we do not fully realize the resounding impact of the words in even one post," said Jennifer Bremner, Dove's Director of…
  • Stop and think; it might not always be worth it

    Jason Cowan
    13 Feb 2015 | 11:21 am
    We live in an era where high profile personalities are more accessible than ever before. And with the proximity, which has become possible because communication has become so digitalized, can come a number of ugly interactions. Most recently, two of such instances, one by Robert Griffin III, quarterback for the Washington Redskins and another by James Dolan, owner of the New York Knicks, can clearly demonstrate when things go bad, quickly. To give some background to those who are not familiar, Griffin got into a fight with a fan via Instagram after he was criticized for the way he uses social…
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  • Takeaways from Big Brands’ Real-Time Marketing Successes

    Heather Whaling
    26 Mar 2015 | 12:57 pm
    In the race to stay relevant, brands have tried (and tried … and tried) to create real-time marketing magic. But very few succeed. At best, their efforts come across as feeling forced or “gimmicky.” At worst, they’re downright disastrous. As a result, the value of real-time marketing has come into question and PR pros are wondering whether it’s a viable tactic for spurring meaningful online chatter and social sharing. If you limit your real-time marketing efforts to haphazardly jumping on trending hashtags or trying to insert your brand into popular topics of conversation, you’re…
  • Double Shot: Gmail Hacks to Boost Media Relations

    Heather Whaling
    23 Mar 2015 | 5:56 am
    Our newsletter recently included links and resources to ensure your media relations efforts – pitches, press releases and everything in between – always stand out from the crowd. Today’s Double Shot is a follow up, sharing two of our favorite Gmail tools to optimize results while you’re pitching: Sidekick – Sidekick tracks when (and where) someone opens or clicks one of your emails. It also generates contact profiles, detailing where they live, their professional history, recent tweets, mutual contacts, etc. From a media relations perspective, you can see which pitches or email…
  • What is Your Company’s Secret Sauce?

    Heather Whaling
    16 Mar 2015 | 9:24 am
    When Rent the Runway built out their leadership team, Jennifer Hyman, the first C-level executive hired, was a chief of data analytics. Interesting for a fashion company, right? You’d think maybe they’d hire a chief creative officer, or a CMO. Maybe even a CTO. Nope. Data was that important. During her South by Style talk, Jennifer explained that understanding all the data and relying on it to inform business decisions has been critical to Rent the Runway’s success. For example, data shapes their pricing-on-demand model. Data is also a competitive asset that they can…
  • Save Time with These 4 Productivity Tricks

    Heather Whaling
    12 Mar 2015 | 3:00 am
    Unless you are one of those people who views 80-hour work weeks as a badge of honor, then we’re all trying to get more done in less time. Efficiency adders, time savers and work arounds are like gold in our world. With that in mind, here are some tips, tools and ideas to help you be more productive: Block time for repeatable tasks. What are the things you have to do every week or every month? Identify them and add recurring appointments to your calendar to make sure they don’t slip through the cracks. For example, each week, I review how we can better live up to our…
  • Time to Celebrate YOU at the First-Ever #MeDay

    Heather Whaling
    9 Mar 2015 | 1:00 am
    At Geben, one of our House Rules is “Celebrate Successes:” Whether it’s a big win or a small moral victory, celebrate it. Pause to reflect, and enjoy how far you’ve come. And, then get back to it and work toward the next victory. Sounds good in theory, right? But, how often do you find yourself running from one project to the next? From one task to the next? When you’re incredibly busy, it may seem silly to spend time celebrating victories. That energy, effort and time should be spent driving toward the next big win, right? WRONG. Of course you always need to be…
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    Sword and the Script

  • HARO: Good PR Pitches have a Long Shelf Life

    Frank Strong
    31 Mar 2015 | 3:00 am
    by Frank Strong By deadline, there were just four responses to query, which has posted a day or so prior.  The query was intended to gauge reaction to a survey published earlier in the week and asked simple questions: Do the survey results reflect your perspective? What advice would you offer? Three of the responses ignored the questions and pitched interviews instead – an absent a strong point of view. The one respondent that answered the actual questions, subsequently looked me up online and sent the same pitch to a personal email account. Good Pitches have a Long Shelf Life More often…
  • We Should Measure Content Marketing by Relationships

    Frank Strong
    24 Mar 2015 | 3:00 am
    by Frank Strong As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently.  The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. The white paper calls the pageview a “superficial impression of how people behave on the web.” It also labels the click “its evil queen.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most…
  • The Volume of Bad PR Pitches is Out of Control

    Frank Strong
    17 Mar 2015 | 3:00 am
    by Frank Strong For the first ten years of my career, I thought noisy posts from journalists complaining about PR pitches were merely self-aggrandizement. Oh, how fun it is to be so loved.  Everyone wants to be in your column or article. Slow news day, eh? I’ve always worked hard at understanding a reporter’s coverage and sending good pitches.  As a result, I chalked up bad pitches to one or two lazy PR people (or worse, intentionally manipulative). My views have changed. Blame the Carpenter or the Hammer? First, I went to work for (the now defunct) Vocus, the media database company,…
  • 4 Less Glamourous Duties of the Public Relations Profession

    Frank Strong
    10 Mar 2015 | 3:00 am
    by Frank Strong “We’ve done so much, with so little, for so long, we can do anything with nothing.” It’s a maxim, borrowed from the Marines, that fits neatly in the daily grind of public relations because while it’s the last function to get a line item on a budget – PR is the first to get a call when things start heading south. it takes three times as long to get a press release approved as it does to write a first draft Here’s a look behind the scenes at four less glamorous duties of the public relations profession:  1.  Securing approval for press releases.  For my entire…
  • McKinsey: 5 Factors Driving a New Golden Age of Marketing

    Frank Strong
    3 Mar 2015 | 2:00 am
    by Frank Strong McKinsey & Company gave marketing organizations a nudge in February when it published an article on its site titled:  The dawn of marketing’s new golden age. In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.” Globally, marketing investments total something approaching $1 trillion which is an astronomical amount of…
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    Crenshaw Communications

  • Can We Get Better PR For PR?

    Dorothy Crenshaw
    25 Mar 2015 | 5:46 pm
    U.S. PR agencies, as well as our industry overall, are on an upswing as the economy continues to improve. Yet PR’s own reputation may still need some work. A survey of 2000 citizens for UK PR Week found that seven in ten people call public relations “more spin than substance,” and over two-thirds say PRs can’t be trusted to tell the truth. Because PR people are “paid to influence,” a mere 12 percent find us trustworthy, a distressingly low margin. The survey’s headlines sound very much like similar research done in the U.S. and elsewhere. The only…
  • Why PR Should Pay Attention To Video Sharing

    Michelle Han
    25 Mar 2015 | 9:37 am
    Many prognosticators in the marketing and PR worlds have declared 2015 to be the “year of the video” — super short video, to be precise — when it comes to content. The designation has been a long time coming: as early as 2013, observers were noting a critical mass of “bite size video” and mobile sharing apps had reached the market and were poised to dominate social media. Assuming complete domination in 2015, there are several reasons why companies and brands ought to consider video sharing in their PR and marketing campaigns. Here is our take on just a…
  • An SEO Content Refresher For PR

    Michelle Han
    19 Mar 2015 | 2:44 pm
    It is more important than ever to integrate a rich content marketing program — one that focuses on search engine optimization — into public relations campaigns for companies and brands that want to grow. But as the strategy becomes more and more prevalent, the rules are changing, and communications pros need to constantly refresh themselves on what’s new, what’s still true, and what’s coming down the pipeline. Here are some recommendations to consider. Remember the “Golden Rule.” SEO writing is becoming more of a science, but it’s still…
  • 6 Situations That Call For A PR-Savvy CEO

    Dorothy Crenshaw
    19 Mar 2015 | 10:04 am
    A new survey of 500 chief executives has both good news and some discouraging findings for public relations agencies; although most CEOs see value in PR, 59 percent say they don’t fully understand the role and capabilities of public relations. Maybe PR professionals can do a better job of educating the C-suite, not only on the value of PR, but on the chief executive’s own role in the process. A CEO with PR and media skills is an asset to any company, and one who shuns the press may actually undermine its stature. Some are masters of the game. Look at iconic entrepreneurs like…
  • Mad Men Enters The 70s And PR Looks Back

    Marijane Funess
    17 Mar 2015 | 9:10 am
    The final season ofMad Menadvances the advertising and PR industries into the 70s along with fictional agency Sterling Cooper & Partners. The period is considered by many the decade of the “great shift.” America inches away from the public-spirited universalism of the 60s that birthed the Civil Rights movement toward the free-market economy that changed the face of business forever. Don and company would have likely had financial clients like the nascent KKR or Drexel, Burnham, Lambert, or even some tech startups like IBM or Atari.  The 70s also ushered in Richard Nixon…
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  • 7 Tips for Maximizing Your Internship

    Sarah Landrum
    29 Mar 2015 | 9:01 pm
    Internships are more than a summer job or a resume booster; they’re great opportunities for growth and development in the area you wish to pursue after school. Take full advantage of everything they have to offer, and you’ll learn valuable skills to make you an employee everyone wants to hire. Here are 7 things you can to do maximize your internship: Take it Seriously Future employers will view your internship as a trial run of what they can expect from you. Give it everything you’ve got, just like you would when you really get hired. Whether the internship pays or not, having the…
  • Let’s Steal from Web Developers to Make our Content Lean

    Mike Cottrill
    11 Jan 2015 | 9:01 pm
    Let’s talk for a moment about better content marketing through simple theft. I’m not talking about lifting Joe Pulizzi’s last blog and posting it as your own. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Why should PR pros care? Because if you spend time and/or money to create content, going through a lean content development process promises it will become an asset of your business. Development teams can teach us a lot about lean…
  • PRBC Bites: Tsk Tsk FB; Handy Tip for Android Users; $5 Logo?

    Nathan Burgess ("PRCog")
    10 Aug 2014 | 9:01 pm
    Facebook had quite a week last week…In “real” (applicable to the business, that is) news they’ve set a deadline on fan-gating of content or contests.  Which of course makes sense since having a fan like a page without spending some cash in the Facebook ad store is pretty worthless anyway. In more bizarre news the folks at FB finally carried through on their threat and turned off access to messages from the existing mobile app, requiring you to download the messenger app (or use the mobile site) if you want to send messages via mobile (why they didn’t integrate…
  • PRBC Bites: G+ in the Grave, Agency Provides Warranty on Former Employees, and {Censored}

    Nathan Burgess ("PRCog")
    6 Aug 2014 | 9:01 pm
    In case you missed it … It seems G+ is getting further stripped down with the spin-off of the photo side of things (which of course makes it more competitive with Flickr – Yahoo’s (who?) photo service). Some are taking it as “another sign that Google is planning to break down Google+.” Who knows, and in the long run, assuming no services on killed on the spot, does it really matter? On a somewhat dark note with some awesome karma – Ignite Social’s recently announced layoffs after the loss of a major client, has one very special upside – the…
  • What U.S. Presidents Have Taught us about PR and Reputation Management

    Kate Connors
    3 Aug 2014 | 9:01 pm
    Since before I can remember, I have been a fan of history. So it should come as no surprise that I learned my first lessons about public relations and reputation management from my U.S. history textbooks, and more specifically, from our former presidents. Even though some of these leaders lived long before the days of Twitter and iPhones, they still had recommendations that can be applied to brands and individuals in the 21st century. So for any of you who have ever questioned a history major as to why he or she entered into communications, here is a look at what the past taught me about my…
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    Storytelling Techniques For Effective Business Communications

  • Should HR Be Telling Stories?

    Lou Hoffman
    29 Mar 2015 | 8:33 pm
    I’m not referring to fiction or fabrication. The question relates to the role of storytelling techniques in the HR function. The question also happened to be the thrust of my talk at the Alexander Mann Solutions (AMS) conference last week in Hong Kong. It turns out that one can make an argument for HR more than any other function needing storytelling. After all, the ability to recruit and retain talent often determines the success of a company. Of course, HR wants to be persuasive in its communications. Right? In a world in which companies compete for talent with the ferocity of nine-year…
  • Visual Storytelling, Online Radio and SEO Media Covers Storytelling

    Lou Hoffman
    24 Mar 2015 | 8:33 pm
    The grab bag post is back. Here goes. Visual Storytelling from VentureBeat VentureBeat publishes stories every day on the latest startups to secure venture funding. As you might imagine, the visuals that usually accompany these stories might  be called uninspiring (to be kind). So I enjoyed the double entendre when VentureBeat channeled Breaking Bad in the photo that accompanied the SpareFoot story on fund-raising to expand its storage unit business. Walter brings a certain “je ne sais quoi” to any story. I’ve had a good bit of success working him into our storytelling workshops. (h/t…
  • Hey, Everyone Enjoys a Pat on the Back

    Lou Hoffman
    22 Mar 2015 | 8:33 pm
    There are times when it’s just not possible to say what you want to say in a headline and also optimize that headline for SEO. This is one of those times. The Bulldog Digital Awards recently named my blog as “Best Blog for PR Agency/Consultancy” with the gold designation. I’m thankful that the judges didn’t hold the outdated design against me. As I mentioned last week, we’re in the throes of bulldozing the current site with a fresh “look and feel” on the way. Considering the dowdy design, I’m especially appreciative of the growing number of folks who make the time to read…
  • PR as the Conscience of a Company

    Lou Hoffman
    18 Mar 2015 | 12:36 am
    Public relations at its best acts as the conscience of a company. Here’s what I mean. Companies often go through the painstaking exercise of crafting a mission or values statement. For example Starbucks adheres to the following values: Creating a culture of warmth and belonging, where everyone is welcome. Acting with courage, challenging the status quo and finding new ways to grow our company and each other. Being present, connecting with transparency, dignity and respect. Delivering our very best in all we do, holding ourselves accountable for results. We are performance driven, through…
  • Man Bites Dog; Makes Plea for Your Input on the Name “Ishmael’s Corner”

    Lou Hoffman
    15 Mar 2015 | 8:33 pm
    Would you have reached this point if the headline simply read, “A Plea for Your Input on the Name ‘Ishmaels’ Corner’?” It doesn’t matter. You’re here; clickbait be damned. Here’ the situation. The “look and feel” of my blog harkens back to a time when AOL dominated and MySpace was hot. I believe my first notion to redesign the blog occurred four years ago. Obviously, acknowledging a problem and doing something about it are not one and the same. But the moment has arrived. The redesign of the blog is officially underway. This is where I need your helping hand. If you could…
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    Exploring Conversational Media

  • Taco Bell nails it with dystopian breakfast commercial

    Jeff Esposito
    25 Mar 2015 | 8:38 am
    Now I am not sure if it is the case of having McDonalds for breakfast today or watching the ESPN 30 for 30 Of  Miracles and Men (based on Russian side of 1980 Olympic hockey) or that I loved the Hunger Games trilogy, but this commercial from Taco Bell really hit home for me. For years, we’ve all ate the same breakfast sandwiches fro fast food joints, despite knowing how bad it is for you. Since Taco Bell is entering the space and doesn’t have buns, they needed to change it up a bit. While I love breakfast tacos, I prefer them in Texas. I will also probably never eat from Taco…
  • NewsSpark Content Hub – Beta Invite

    Jeff Esposito
    25 Mar 2015 | 7:14 am
    This is a guest post from Chris Ehrlich. I met the man behind this blog, Jeff Esposito, on Twitter. There, Jeff is known as @jeffespo. We’re known as @News_Spark. We began tweeting when NewsSpark was only an idea. When Jeff wasn’t officially the award-winning social media pro he is today. Jeff has since become a tweep. We’ve built a digital relationship based on everyday conversations: career successes, vacations, holidays, the NFL, SXSW, gaming, the lottery, clowns and more. NewsSpark is now on the brink of launching. And Jeff has given me the keys to his blog to invite you — his…
  • Executive Social Media – Kat Cole an Executive to Emulate

    Jeff Esposito
    6 Mar 2015 | 1:52 am
    Growing up, I spent many a high school afternoon riding my bike or walking to the Garden State Plaza in Paramus, New Jersey. The goal wasn’t to shop for a fly outfit or fresh pair of kicks; I was there for one reason – to fill my belly with an awesome cinnamon bun from Cinnabon. So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. What truly stood out was that she not only shared company news, but also engaged with her followers as it is another outlet to…
  • 900 Seconds – the future of ecommerce and social

    Jeff Esposito
    5 Mar 2015 | 5:00 am
    This video is a powerful video that predicts the future valuations of Facebook, Google, Apple and Amazon. It is fast and furious with some really interesting thoughts and insights into what the future could hold based on these behemoths of commerce.
  • Putting the 2015 #Boston snow into perspective

    Jeff Esposito
    4 Mar 2015 | 4:56 am
    The Boston Red Sox are currently in Spring Training and Opening Day is April 13 – we still have ~3′ of snow on the ground. What are the chances that the ground is clear of snow when the local 9 take the field? I would bet that it is as likely as seeing a Sasquatch, but the field over on Lansdowne Street will be clear and ball will be played. With that said, the folks over at Matter Communications put this infographic together to put the sheer volume of snow we’ve received in Boston into perspective using the Sox.
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    Public Relations Sydney

  • Boost your profile with contributed articles

    Catriona Pollard
    30 Mar 2015 | 3:02 pm
    A great way to boost your profile as an expert or thought leader in your industry is to write articles and pitch to publications, otherwise known as contributed articles. Getting your article published in the media will increase your credibility and exposure to your target audience. This can give you an edge over your competitors […] The post Boost your profile with contributed articles appeared first on Public Relations Sydney.
  • Brainstorm your way to becoming a media darling

    Catriona Pollard
    23 Mar 2015 | 5:20 pm
    As we previously discussed, media pitching is a great way to get your stories in front of journalists with the view to getting a story published. However, constantly coming up with new and creative media angles and pitch ideas can become a challenging overtime. Brainstorming is a great way to get the creativity flowing and […] The post Brainstorm your way to becoming a media darling appeared first on Public Relations Sydney.
  • How to successfully write your bio

    Catriona Pollard
    16 Mar 2015 | 3:08 pm
    You should be proud of your professional accomplishments and creating a bio which reflects this can not only assist your professional development, it can also help to promote your personal brand to your target audiences, including the media or conference organisers. Your bio is just one of the many tools you can use to showcase […] The post How to successfully write your bio appeared first on Public Relations Sydney.
  • How to make a freelance journalist fall in love with you

    Catriona Pollard
    9 Mar 2015 | 6:10 pm
    Freelance journalists are always looking for good content to pitch to publications. Creating a relationship with a freelancer can be the difference between receiving mediocre media coverage and achieving great media coverage for you or your client. To ensure you achieve the coverage you desire, it is worthwhile to consider forming a relationship with a […] The post How to make a freelance journalist fall in love with you appeared first on Public Relations Sydney.
  • Four things to think about when writing a media release

    Catriona Pollard
    2 Mar 2015 | 3:51 pm
    A media release is one of the most successful ways to get media coverage for you or your business. It is a tried and true method and one of the most common ways to communicate with a journalist. Journalists receive hundreds of media releases a day – most of them completely unrelated to their area […] The post Four things to think about when writing a media release appeared first on Public Relations Sydney.
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    PR Fuel - Public Relations News & PR Tips

  • 18 Book Marketing Experts Reveal Secrets That Boost Recognition, Get New Readers, and Increase Sales

    Matthew Shenko
    26 Mar 2015 | 3:30 am
    There’s no shortage of advice out there about how to best market your independently published book to new readers. Indeed, it sometimes seems like almost everyone has something to say on the subject. So who do you believe? Who do you pay the closest attention to? And who, at the end of the day, really has it right? With those same questions on my mind, I asked 18 of the internet’s biggest names in book marketing for their very best advice, and the results were surprising. What I wound up with was true gold — the best of the best advice about making an indie book really take…
  • Eight Challenging PR Jobs

    16 Mar 2015 | 3:30 am
    So you think your job is hard? Try being a public relations person for one of these companies or organizations. Airline: You work for an industry that is not just distressed, but reviled by a large segment of the population. Your company either now charges to check baggage or has stopped giving out free drinks. At least once each year you have to deal with a winter storm that cripples your business, leaves thousands of passengers stranded and results in a seemingly endless supply of sob or angry stories. Customer service is virtually nonexistent at your company, at least that’s what…
  • Does Belief Matter?

    9 Mar 2015 | 3:30 am
    I have resigned from a job twice in my life. Once, I did so to pursue another opportunity. The other time, I did so because I stopped believing in the quality of my employer’s product.  I thought about this second resignation recently when I had lunch with a friend who is a public relations consultant. He was telling me about a product launch that he is working on. “Sounds like a stupid product,” I said. “Yea, it is. I’m just collecting a paycheck,” he responded. Following this exchange, we spoke at length about what it’s like to work with clients…
  • Interviewing for a PR Job

    2 Mar 2015 | 3:30 am
    One of two things is going on.  Either a lot of people are interested in PR jobs, or a lot of people are unhappy with their current PR jobs. Alternatively, it could simple be that the end of the year is coming up and people have a hankering for a change. Regardless of the cause, I’ve been getting a lot of emails from readers regarding the job search and interview process. This week, I decided to concentrate on the latter with some helpful tips for interviewees. 1. Your resume should, first and foremost, be accurate. I won’t comment on embellishing a little bit, but if you put…
  • Dealing With Limited Resources

    23 Feb 2015 | 3:30 am
    My company, for example, has exactly one person dealing with PR issues – me.  I do all the pitching, handle all of the inbound media requests, prepare all of the press releases, train all of our editors and analysts on how to speak to the media – and I actually do about 95% of the interviews myself. Today alone, I spoke to a wire service reporter on a breaking news story, an online journalist, and a foreign newspaper reporter all before noon. I also have a radio interview at 7:00 PM EST tonight. It has taken me a while to get a handle on dealing with my limited resources and all…
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    Communications Conversations

  • Why words still matter (more than ever)

    25 Mar 2015 | 6:25 am
    Four weeks ago yesterday, my uncle passed away. I’m not going to get into a lot of details, because I think some things are better left personal. But, I want to talk about just one piece of my experience: my cousin’s eulogy. She wrote a wonderful eulogy to her Dad which she then delivered to probably more than 1,000 friends and family. You see, my uncle was a pastor at a large church for years and years. He ran a youth camp for years. He traveled all over the globe with church groups. So, he knew A TON of people. He was a mentor and leader to many. But, he was a Dad to two people.
  • What is social media’s “revolving door” effect on your business?

    24 Mar 2015 | 6:20 am
    Had a good conversation with a client the other day about social media churn. As usual, we were both lamenting the lack of really good junior- to mid-level talent in the digital space. Sure, there are a TON of people out there with the experience to do some of these jobs. But, doing them WELL? That’s another story. The bigger issue though–is “the churn.” Or, the “revolving door effect.” The fact that you hire social media/digital talent, they stick around for a year or two, and they’re gone. Off to greener pastures. Off to a bigger role. Leaving you…
  • Talking Points Podcast: Millennials refuse to pay for the news

    20 Mar 2015 | 6:11 am
    In this week’s episode of the Talking Points Podcast, Kevin and I talk about millennials and their refusal to pay for the news (say it ain’t so millennials!), Victory’s big win with VR, Meerkat (of course), PR and analytics and three content formats that one blog predicts will take off in 2015. Hope you’ll take a listen!   SHOW NOTES – March 19, 2015 “Millennials say keeping up with the news is important to them — but good luck getting them to pay for it”…
  • Does brand reputation even matter to Spirit Airlines?

    19 Mar 2015 | 6:08 am
    Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. In this case, I was asking folks if they’ve ever flown Spirit–and what their experience was like. I was considering flying Spirit for a family trip this summer. The response I got was, shall we say, “less than stellar.” I mean, just look at some of these comments. Fairly damning, and pretty much the exact opposite of what PR folks paid to build positive reputations for brands want to see. Conclusion: Do not fly Spirit. Wait, check that:…
  • Don’t call me a freelancer

    17 Mar 2015 | 7:17 am
    If you want to get under a consultant’s skin, call them a FREELANCER. It’s been an ongoing conversation in the solo world for years. What do we call ourselves? Some people call themselves a “solo PR pro.” Some people call themselves a “freelancer.” And some people call themselves a consultant (or, an “independent consultant”). You’re probably thinking: “Who cares?” Why does it matter what people call you? I’ll tell you why. Whether people want to admit it or not in this age of visual and online marketing, words still…
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    Flack Me RSS News Feed

  • PR Firms Need Hacking Defenses Too

    Doug Bedell
    31 Mar 9754 | 6:26 am
    Summary: A moment out on the dark side: Public relations firms are probably no less prone to computer hacking than other service agencies. Here, from, is a a primer on how to prepare for, and defend against, hacking episodes. Having a skilled cyber advisor needs to be a priority. But you already knew that, right?
  • PR and Advertising 'Integrating' – On What Terms?

    Doug Bedell
    31 Mar 7393 | 6:27 am
    Summary: PR Newser has a post about integrating public relations and advertising, about how that needs to happen in light of the new digital communications scene and &ldquo;clients&rsquo; demands to do more with less.&rdquo; Well, maybe so, but values are at stake...
  • Uber and Lyft Leave Taxi Comms in the Dust

    Jeannine Wheeler
    31 Mar 6631 | 6:27 am
    Summary: Whether you&rsquo;re a frequent Uber rider or have only used the ride service once, you might have concerns about your personal safety, physical or financial. To put your mind at ease, Uber has an aggressive communications program that includes frequent emails to customers highlighting features, videos...
  • The Digital PR Skills Crunch

    Doug Bedell
    31 Mar 5929 | 6:27 am
    Summary: From Grand Rapids comes a timely commentary on something we&rsquo;ve been wondering about &mdash; the human reality of a skills gap in the shift to digital PR. Older folks in PR firms are apt to lack the knack of digital discourse and display. &ldquo;The issue is twofold,&rdquo; writes Adrienne Wallace in the Grand Rapids Business Journal, &ldquo;Senior level executives in public relations firms lack the technological skills to both perform and measure digital tactics for a company and so do millennials.&rdquo;
  • A Look at Facebook's Play for Publishers

    Mike Bush
    31 Mar 3514 | 6:27 am
    Summary: Sometimes, what&rsquo;s old becomes new again. In case you missed it, the New York Times quoted anonymous sources saying that the New York Times would be moving its content into Facebook&rsquo;s new publisher platform (presumably, the anonymous sources were legit and not something someone overheard an intern discussing...
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  • Periscope and Meerkat : The New ‘Twitter’ for Reporters

    Jeremy Porter
    26 Mar 2015 | 9:56 pm
    Believe it or not, Twitter has been around for nine years now. Shortly after Twitter launched in March of 2006, The American Journalism Review (AJR) published an article that referred to Twitter as “…the latest in an ever-lengthening list of overhyped technologies and cultural techno-fads stretching back to CB radio.” The industry largely doubted the viability of Twitter as a news platform. They will not repeat this mistake with Periscope and Meerkat, two new live-video apps that enable anyone with a smartphone to broadcast a live-video feed to their Twitter followers. Just…
  • How To Develop Your Digital Content Strategy

    Jeremy Porter
    24 Mar 2015 | 10:32 am
    What’s a digital content strategy? This is a hard question to answer in 2015. Is a digital content strategy something you need for social media? Content marketing? Influence marketing? Your blog? All of the above? Yes, all of the above and then some. Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels. Why do you need a digital content strategy? You need a digital content strategy because your audiences want you to engage and interact with them in different ways, with relevant content that…
  • Top Trends, Campaigns and Platforms of SXSW 2015

    Jeremy Porter
    15 Mar 2015 | 12:29 pm
    Despite the drone-free skies at SXSW 2015, there is still plenty flying around Austin this weekend. While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. It’s an exciting time to work at the intersection of marketing, technology and communications. Trends Big Data – well, “big data” is here to stay in our marketing vocabulary. By far, the most common buzzword I have heard at SXSW so far has been “big data”.
  • 8 Tips for Getting The Most Out of SXSW

    Jeremy Porter
    13 Mar 2015 | 3:33 pm
    I shared my perspective on why I attend SXSW earlier, as a response to those people in my network that decided not to make the trek out to Austin this year (for reasons other than more important work or personal commitments, which are always acceptable excuses). If you did decide to make the trek out to Austin for SXSW this year, and provided you’re not an eight-time veteran like some people I know, here are some tried and true tips for maximizing your experience at SXSW this weekend (and beyond into Monday and Tuesday should you last that long): Attend at least one session each day on…
  • Why Do I Attend SXSW?

    Jeremy Porter
    13 Mar 2015 | 2:30 pm
    When I tell people I’m headed to Austin for SXSW, I tend to hear the same responses. I either hear, “cool, let’s connect there” – which is less common – or I hear one of the following responses: We were thinking about launching our [insert thing] there, but decided not to because there’s too much noise I hear SXSW has gotten too big and it’s not what it used to be I knew this guy or girl that went and didn’t get a lot of value I went back in [insert year], and it wasn’t all it was cracked up to be Or some other excuse why SXSW…
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    SF Chronicle

  • Clinovo Joins BayBio Membership Program, The Leading Life Science Association in Northern California

    31 Mar 2015 | 10:00 pm
    Clinovo joins BayBio’s Membership Program, Northern California’s Life Science Association Supporting the Regional Bioscience Community through Advocacy, Enterprise Support, and Enhancement of Research Collaboration Sunnyvale, CA (PRWEB) March 31, 2015 Clinovo, a leading provider of cloud-based eClinical software, joins BayBio’s Membership Program, the premiere voice of Northern California’s Life Science Industry serving the region’s 1300+ life science companies. BayBio brings together the collective strength and experience of the world’s most innovative and productive life science…
  • Shout Out for Free Speech with SupportStore's new "Je Suis Charlie" Rubber Wristband

    31 Mar 2015 | 10:00 pm
    Available now, individuals and organizations can show support of freedom of expression with our debossed black rubber wristband Chicago, IL (PRWEB) March 31, 2015 Millions declared "Je Suis Charlie" (I am Charlie) in support of freedom of expression. One popular way to show what someone cares about is wearing a wristband that stands for the cause. SupportStore's new Freedom of Speech rubber wristband is available now, with same day shipping, for individuals or organizations that want to rally around free speech. The tragic events that took place at the Charlie Hebdo headquarters…
  • PI Extends PIHera Piezo Positioning Stage Family to 60 Models for Ambient and Vacuum Environments

    31 Mar 2015 | 9:35 pm
    Most comprehensive and largest family of piezo stage scanners, PIHera, is currently available from leading manufacturer of nanopositioning and precision motion-control leader, PI. Auburn, MA (PRWEB) March 31, 2015 PI (Physik Instrumente) L.P., a leading manufacturer of nanopositioning and precision motion-control equipment for nano-biotechnology, life science and photonics applications, provides the PIHera family of compact X, XY and Z flexure-guided piezo nanopositioning stages, offering record travel ranges to 1.8 millimeters. Largest Variety: 60 Models / X, XY, Z, XYZ / 50 to 1800 µm…
  • Gruv Gear Welcomes New Artist Endorser, Bassist Snow Owl

    31 Mar 2015 | 9:35 pm
    California-based Gruv Gear, designer and manufacturer of innovative utility gear and accessories for musicians, proudly welcomes Bassist Snow Owl to its growing list of world-class artist endorsers. Orange County, CA (PRWEB) March 31, 2015 The Snow Owl flies Low... Juan Garcia-Herreros, also known by his stage name "Snow Owl", is a Colombian born world-renowned electric bassist. With his special instrument, a six-string Contra Bass Guitar, he has performed with world famous stars of all genres - including several Grammy/Oscar award winners and nominees. For his own music, he has…
  • Gruv Gear Welcomes Artist Endorser, Bassist Elie Afif

    31 Mar 2015 | 9:30 pm
    California music accessories brand Gruv Gear is proud to feature Bassist Elie Afif. Elie is part of a family of prominent world-class musicians that heartily endorse Gruv Gear products. Orange County, CA (PRWEB) March 31, 2015 Originally from Beirut, Elie Afif is one of the most sought after bass players in the Middle East region. At the age of 27, he has performed at notable international festivals such as Java Jazz festival, WOMAD Festival, Dubai Jazz Festival, Abu Dhabi Jazz Festival, Palermo Jazz Festival, Mongo Jazz Festival in Brussels and Novar Festival in Bordeaux. In 2007 upon…
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    The Red Rocket

  • Viral of the Month: Durex #Connect

    Phil Szomszor
    18 Mar 2015 | 3:45 pm
    So my virile viral video of the month is from Durex. At time of writing the video has seen over 25 million YouTube views ahead of Earth Hour on the 28th March, encouraging couples to #TurnOffToTurnOn and reconnect with their partner. Researchers from Durham’s Centre for Sex, Gender and Sexualities revealed that 40% of those interviewed […] Phil Szomszor
  • These PR ideas must die

    Phil Szomszor
    9 Mar 2015 | 10:17 am
    In last week’s Freakonomics radio episode, Stephen Dubner explored scientific ideas or accepted practices that should be retired. One example is the “left brain/right brain” construct, which according to professor of cognitive science, Sarah-Jayne Blakemore, makes “no physiological sense”. Another was the use of “mouse models” for medical research, which was nominated by oncologist Azra Raza, who says […] Phil Szomszor
  • Instagram poses online opportunities for yoga stars

    Phil Szomszor
    24 Feb 2015 | 2:55 pm
    So my Australian colleague Lucy says to me, “Major coincidence, one of my friends from home is on the front page of the Mail – she’s made it big as an Instagram star doing yoga.” It’s a nice story. Eliza Landgren taught herself yoga and started building up a following on Instagram (elle_fit), and has now […] Phil Szomszor
  • To-do lists are essential for all non-elephants in the room

    Phil Szomszor
    16 Feb 2015 | 2:35 pm
    On this morning was the comment-bait headline: “If you want something done, do not write a to-do list“. It’s the view of the self-styled “Grit Doctor”, who believes that to-do lists are a costly waste of time. Working for a PR agency – like ours, or any other – I don’t think you can get away with […] Phil Szomszor
  • Fintech startups face many hurdles to stand out to investors

    Phil Szomszor
    28 Jan 2015 | 1:48 pm
    On 27 January I attended an event called Bootstrap to IPO, which was run by fintech membership group,  Innovate Finance, and attended by entrepreneurs, investors and supporters. The event was focused on examining the funding gap for SMEs, the alternative finance model and how startups can scale up funding. The format was a series of panel debates, featuring […] Phil Szomszor
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    InkHouse Public Relations – Boston – San Francisco

  • Planning a blogger campaign? Read this first

    Jill Rosenthal
    31 Mar 2015 | 2:00 am
    Before the advent of social media, when a new product or service hit the market, a press release went out to reporters, and the public would (hopefully) read the newspapers and magazines that featured the company. How easy that sounds. Around 2007, social media started becoming more mainstream and soon, blogs went from being online diaries to vehicles for amplifying messaging by brands to a target audience. Mom blogging was born and marketing and PR was forever changed. Having served time as a mom blogger, I can attest to the flooded inbox with requests to review toys, attend events, wear new…
  • Does Twitter need a strategy refresh?

    Christine Comey Lewis
    26 Mar 2015 | 4:20 pm
    Last week, Gary Vaynerchuk, an entrepreneur and early Twitter investor, spoke at the Guardian Changing Media Summit in London and boldly stated that, “Twitter will die if it doesn’t fix its ‘noise’ problem.” This noise is the stream of unsolicited information that is flooding users’ feeds with sponsored tweets from users that they do not already follow. So how can Twitter fix its noise problem and prevent itself from joining the ranks of social media “has beens” like Friendster and Myspace? 1. Dismiss irrelevant content: Allow users to identify suggested content that they are…
  • Seven Tips to Spring Clean Your News Writing

    Steve Vittorioso
    24 Mar 2015 | 2:30 am
    After receiving record snowfall in Boston this winter, the season the city has been finally waiting for has arrived: Spring. While the snow melts, the Boston Red Sox gear up for another season and the countdown to the Boston Marathon turns to days, writers can refresh for spring by fine tuning their writing. Don’t bury the lede. In news writing, the lede – or the first sentence – is the most important one because it contains the facts and the “so-what” factor that hooks readers and draws them into stories. When writing ledes, craft them by including the who, what, when, where, why…
  • The Good and the Bad of The New York Times’ Instagram Foray

    Alex Ingram
    20 Mar 2015 | 11:07 am
    The New York Times, the shining beacon of what we think of when we think “traditional media,” is finally stepping into the millennial-driven world of Instagram. This week, the publication launched its long-awaited primary account, @NYTimes, along with a selection of more niche accounts: sports, fashion, food, travel, etc. – everything you would pretty much expect from a major media brand. This move is part of a larger mobile-centric push by the brand in an effort to sell more subscriptions after a lackluster adoption of their new service, NYT Now. In an effort to differentiate itself,…
  • The Impact of Engagement Science on the News

    Beth Monaghan
    17 Mar 2015 | 1:03 am
    And you thought those photos of the 10 puppies you had to see before you die were all just for fun. Engagement science is transforming the news business. From Buzzfeed’s listicles to Medium’s focus on reads over clicks. It’s all about the data, which is all about engagement – and it’s increasingly all about social. Why? The explosion of mobile is changing the way people interact with the news. When we’re sitting in front of our laptops, we search. But on mobile, we sit back. We share, but we rarely search. Consumers let information come to us on our mobile phones via push…
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    Susan Marie

  • Dog Ears Bookstore and Cafe 4th Friday Poetry Series

    25 Mar 2015 | 5:46 am
          Dog Ears 4th Friday Poetry Series Curated by Fred Whitehead featuring Jennifer Campbell  joined by several fine writers in Western New York.  This was an evening at Dog Ears Bookstore and Cafe during The 4th Friday Poetry Series where Jennifer Campbell was the featured reader. To purchase her outstanding writing, listen to audio, and to review her books, visit
  • above, below, beneath, behind, beside

    19 Mar 2015 | 9:23 am
    Published on Poems and Poetry HERE  abovebelowbeneathbehindbesidemeyour spirit resides an eternal yearningmet in dreamsand momentsof existentialbliss with youthere is nothought an inherentknowingthat our spiritshave metwill meetcollide like atomsin this universeundiscoveredlike lands yet birthedbefore the age of manbefore languageswere spokenwhen nature existedin
  • Black and Tans [Jackdaw and The Ruffians]

    17 Mar 2015 | 1:46 pm
    Every St. Patrick's Day I put this out, a fine Celtic Rock Band, my dear brothers, all of them, in rare performance with The Ruffians.  I recorded, engineered and edited/mixed this at one Irish Feis in South Buffalo managing so many boards I am shocked it turned out good.  This includes the most mind-blowing version of "Black and Tans" with Danny from The Ruffians playing bones.
  • Earth's Daughters at Fourth Friday Reading Series at Dog Ears Bookstore

    15 Mar 2015 | 9:32 pm
    Published on WGRZ HERE The editors of Earth's Daughters magazine (Kastle Brill, Jennifer Campbell, Joyce Kessel, Janna Willoughby-Lohr, and ryki zuckerman) will read from their work on Friday, March 27, at 7 pm in the Fourth Friday Reading Series at Dog Ears Bookstore, 688 Abbott Rd. South Buffalo.  The series is hosted by Fred Whitehead.  Admission is $4. Long time sponsor, Bella
  • i am spirit

    8 Mar 2015 | 9:32 am
    i amuniverse spirit a thoroughbred on fire Vesuvius explodingmillenniumsof age old storiestold by firelight dancing flames of mouths of ancestorsring in myexternal auditory meatuscreating intense magnetic fieldsbetween both palmsplaced upon ears a circuit to free my thinking brainfrom onslaught ofdata,technologyinformationfearlovedeathhateand all that exists in divine
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    Schwartz MSL

  • The Road to/from McCormick Place at HIMSS15

    Don Fluckinger
    30 Mar 2015 | 10:17 am
    When Paul Simon sang “50 Ways to Leave Your Lover,” he may as well have been talking about leaving Chicago’s McCormick Place. Just like the wry tune goes, Jack, it sometimes seems a lot easier said than done. That’s because of the distance between the convention center and the Loop, where most people stay and […]
  • The 2015 RSA Conference Clock Ticks Toward April 20

    Bill Keeler
    25 Mar 2015 | 11:23 am
    Are you a marketing or public relations professional responsible for making your executive team look good in front of reporters and industry analysts at the 2015 RSA Conference? Do you have your finger on the pulse of how reporters plan to spend their time at the conference? How many media briefings do you have scheduled […]
  • The Road to HIMSS15: Chicago in a nutsh—er, hot dog bun

    Doug Russell
    23 Mar 2015 | 6:11 am
    Chicago is one of the world’s great cities for food, music, sports and architecture – so it would be a crime to spend your entire HIMSS 2015 in America’s largest convention center (like I did on my first visit to Chicago). Right? After all, this is the town that gave us Al Capone, pinball machines, Chess […]
  • 5 Things Every Business Should Know about Data Privacy and Security in 2015

    Kiley Nichols
    19 Mar 2015 | 1:22 pm
    Recently, I had the pleasure of attending a panel hosted by the Commonwealth Club in recognition of Data Privacy Day 2015. (Thanks to our excellent client ESET, a sponsor of the event, for the in!) The panel, “Open Forum: Data Privacy Trends 2015,” was moderated by Forrester Research Principal Analyst Fatemeh Khatibloo, and included security […]
  • The Road to HIMSS15 with FierceHealthIT’s Dan Bowman

    Don Fluckinger
    12 Mar 2015 | 12:20 pm
    Image: “Beauty of Chicago” by Flickr user normalityrelief, licensed under Creative Commons ShareAlike. Dan Bowman, the FierceHealthIT reporter deeply embedded in Washington D.C., has his finger on federal HIT policy’s pulse. We sat down with him to discuss what stories will matter to him at the 2015 Health Information Management Systems Society (HIMSS) Annual Conference […]
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    Crawford Public Relations

  • DPI & Analytics: Creating Competitive Advantages for Advertisers

    11 Mar 2015 | 9:33 am
    Some years ago, deep packet inspection (DPI) got a bad rap for use its use in “invasive” ads that leveraged customers’ personal data. Same thing happened to Big Data analytics after Edward Snowden revealed the dark side of  analytics deployed for mass surveillance. But these same technologies have a positive side, too, and can be put to use to meet customer demand, improve satisfaction and drive revenue. Crawford explores the use of  DPI and analytics by smart advertisers.  Lead story in Today’s issue of Programmatic Advertising. The post DPI & Analytics:…
  • In PR You Need to Pick up the Phone

    9 Mar 2015 | 4:28 am
    Did a novel thing over the weekend. Went to T-Mobile and traded in my Verizon Galaxy for a plain old feature phone. It wouldn’t have cost me any more to get another smart phone. I just decided it was no longer in my best interests. The only “smart” entity in that relationship was Verizon, which has suckered many millions of others into thinking that smart devices are somehow an essential requirement, like food, shelter, health care, or for that matter, even breathing. I’d arrived at a different conclusion. It all came about a few weeks earlier during a rush job for a…
  • Razorsight Profiled in Gartner Competitive Landscape Report

    2 Dec 2014 | 4:19 pm
    Razorsight, a player in the Big Data analytics market for communications and media companies, was recently profiled in a competitive analysis by Gartner titled “Competitive Landscape: CSP B2C Multichannel Campaign Management, Worldwide, 2014.”  The result of a months-long campaign engineered and executed by Crawford, the profile was described by company officials as fruition of their “#1 strategic marketing objective for all of 2014.” Other companies included in the report include IBM, Oracle, SAP and Teradata. The post Razorsight Profiled in Gartner Competitive…
  • Subsentio President Steve Bock Featured in TMCNet

    6 Aug 2014 | 1:10 pm
        Subsentio President Steve Bock is headlining ITEXPO in Las Vegas with a dramatic presentation, “Wiretapping Up Close and Personal,” demonstrating a real life scenario in which lawful intercept technology was used to prevent a planned gangland murder and apprehend all six targets involved in the plot. Bock will also give an interactive “Risk Assessment” that lets participating telcos, wireless carriers and cloud providers quickly test their compliance with the Communications Assistance for Law Enforcement Act (CALEA).  Click here to read the full story on…
  • Razorsight President and CAO Chris Checco Featured in Data Science Weekly

    8 Jul 2014 | 3:49 am
    Chris Checco With all the hype over Big Data, many assume that advanced analytics is a phenomenon of the past few years. Interviewed by Data Science Weekly, Razorsight President and Chief Analytics Officer Chris Checco points out that, in fact, the techniques of Big Data have been around “for decades” in industries such as agriculture and finance. What’s different? — the adoption curve. Many industries we might assume are leading edge — telecom, for example — are just now catching up. The biggest change in recent years is the advent of cloud-based advanced…
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    Wakeman Agency

  • Five Women to Watch in Social Change

    Updates Updates
    31 Mar 2015 | 4:00 am
    As The Wakeman Agency concludes our celebration of bold and innovative agents of change and progress during Women’s History Month, we’re proud to spotlight five women who are making the world a better place in various spheres. From fostering economic viability by providing the homeless with a greater sense of agency to trying to level the playing field when it comes to racial inequity, these leaders have made not only a name for themselves, but also for the social change causes they advance each day. The post Five Women to Watch in Social Change appeared first on Wakeman Agency.
  • Overused Buzzwords and Phrases in the Workplace

    27 Mar 2015 | 4:00 am
    Have the same buzzwords been in your playbook a bit too long? Are the metaphorical pages in your daily dictionary becoming weathered, filled with overused catchphrases and once-trendy expressions that still monopolize your business meetings, presentations and watercooler conversations? The post Overused Buzzwords and Phrases in the Workplace appeared first on Wakeman Agency.
  • Take Out: Event Planning & Public Relations Strategies To Go (March 2015)

    24 Mar 2015 | 9:50 pm
    Dear Friends, I love being a woman! And during Women’s History Month, I can’t help but feel even more grounded keep reading The post Take Out: Event Planning & Public Relations Strategies To Go (March 2015) appeared first on Wakeman Agency.
  • Introducing Tameka Mullins, Social Media Manager

    24 Mar 2015 | 4:00 am
    Tameka Mullins is a relative newcomer to The Wakeman Agency, having joined the team in late 2014. But she’s a veteran of the PR, marketing and communications world, as a bona fide and vetted pro, with no shortage of industry contacts and impressive capstone projects, to boot. The post Introducing Tameka Mullins, Social Media Manager appeared first on Wakeman Agency.
  • Infographic: The Power of One in Nonprofit Fundraising

    20 Mar 2015 | 4:00 am
    Even in the social-change space, we sometimes underestimate the power of the individual. But we know that, when mobilized, the game-changing impact of the individual can be vast. This also pays dividends when it comes to raising funds for worthwhile causes. The post Infographic: The Power of One in Nonprofit Fundraising appeared first on Wakeman Agency.
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    Melissa Cassera

  • The Better Bio Challenge: 25-Word Intro

    30 Mar 2015 | 11:18 am
    It’s BACK. It’s bold. It’s free. It’s dripping with jaw-dropping tips + guilty-pleasure-prizes. It’s time for … THE BETTER BIO CHALLENGE! Your bio is like a stunning red carpet gown — think: Emmy, Oscar, Tony, Grammy. It should make you look + feel totally amazing, show off your very best assets, and get people clamoring for your attention. It should be tasteful, but playful. Impressive, but not too buttoned-up. It should leave people dazzled — but wanting more. That is, if it’s written correctly. ;) I wish I could tell you that once you write one version of your bio,…
  • It’s not how much you’re earning. It’s how much you’re keeping.

    23 Mar 2015 | 5:20 pm
    Let’s talk profit margins. I know, I know. Profit + margins = not exactly the two sexiest sounding words in the English language. But this is going to be a pleasurable conversation, I promise. ;) It’s always super impressive sounding to hear, “Oh, yeah, I had a six figure product launch” or “I am running a seven figure business in my pajamas” (immediately followed by a Beyonce hair flip.) But the real question is: “OK… but how much of that money are you actually keeping?” Because at the end of the day, if you want to run a profitable, sustainable business, it’s not…
  • Are you booting your customers out the door… before the party is over?

    10 Mar 2015 | 3:39 pm
    “OMG, Melissa! I have the BEST idea for a new business offering. Seriously. I’ve done tons of research to figure out what my peeps need most, and I’ve been beta-testing this new program with a small group of customers. The feedback has been amazing. I can’t WAIT to release it to the world!!!” My client is gushing to me over the phone, telling me every delicious detail about her latest program. I can feel her enthusiasm rippling through the phone line, and I’m loving every word. When it’s my turn to chime in, I only have one question. “Sounds fantastic. I’m wondering… what…
  • Biz Owners: Are you sitting on top of your next Surprise Hit? (Aka: How to give your customers EXACTLY what they secretly want.)

    4 Mar 2015 | 9:49 am
    OMG. You guys. Have you watched Empire?? This new FOX drama is my EVERYTHING. It’s a sexy, ridiculous soap opera about a hip hop mogul and his family — a ferocious ex-wife named Cookie who was just released from prison (best character EVER) and his three sons battling for control of the family empire. Every episode is filled with lust, envy, greed and SICK hip hop music numbers that you can stream or download afterwards (don’t think I haven’t downloaded EVERY SINGLE ONE). The show is an unexpected MASSIVE success. A total Surprise Hit. All of Hollywood is abuzz trying to pick apart…
  • Not getting the comments, likes and shares that you crave? Behold: the Silent Obsessor.

    23 Feb 2015 | 6:08 pm
    “Melissa, I just don’t get it.” My client was frustrated. I could feel the misery in every word of her email. “I’m putting all this effort into creating free content for my business audience,” she continued. “Seriously: TONS of time and energy. I’m publishing new blog posts, creating free challenges, e-books, everything. I’m having fun and it all feels really good, except, when I put stuff out there… it feels like it is just going into a black hole. I’m lucky if I get one or two comments. Nobody seems to even care. Is anyone even reading?!” I wanted to reach my…
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    Beckerman PR » Blog

  • Time to address the important issues facing New Jersey charter schools

    Tim White
    24 Mar 2015 | 9:29 am
    On March 30th, the New Jersey Charter School Association will host its 7th annual statewide conference in Atlantic City. This year’s conference promises to be a particularly memorable one as we celebrate the 20th anniversary of New Jersey’s Charter School Program Act of 1995 (although technically the bill was signed in 1996 by Governor Christie Whitman). The conference has an impressive lineup of keynote speakers, including Kisha Verdusco, Director of Detroit’s Charter School Office, New Jersey Lt. Governor Kim Guadagno and New Jersey Department of Education Commissioner David Hespe.
  • Home Sweet Home

    Amanda Ferraro
    18 Mar 2015 | 11:18 am
    Interest rates are down… way down. The U.S. housing market is making a comeback, and Millennial renters are (finally) expected to enter the home-buying market. According to the National Association of Realtors, more than 50 percent of Millennials search for homes on their phones, but while our methods of finding homes may have morphed, the fundamentals remain the same — location, walkability and curb appeal. These are some of the trends we track every day for our clients, but for me it hits a bit closer to home. This past month marked a very important milestone for a Millennial like me.
  • Happy St. Patrick’s Day! – Beannachtam na Feile Padraig!

    Brigit Carlson
    17 Mar 2015 | 9:17 am
    In 1762, the first St. Patrick’s Day parade was held by Irish soldiers serving in the British Army occupying New York City. The holiday is, at its root, a religious one, a celebration of a man brought to Ireland in the 4th Century as a slave. According to legend, Patrick, or more likely Padraig, was a religious man with a habit of using clovers to explain the Holy Trinity. He retreated into the mountains for years of penance while he worked out a way to chase the pesky snakes off the Emerald Isle. As we now know that there is no evidence that snakes ever actually existed in Ireland, the…
  • Windows 10: Bringing Coolness Back to the PC

    Jerry Schranz
    12 Mar 2015 | 10:19 am
    Why Windows 10 has a little bit of Star Wars in it Unlike most of my colleagues, I’m a PC person in a Mac office, and I’ve spent the last half-decade at Beckerman using every software trick in the book to try to turn my Mac into a PC. My computer at work looks cool and has fancy doodads, and everything you would expect in an Apple product. Shiny on the inside and outside. On some deeper level Mac users identified more closely with their computer, but for me it’s about usability, cost, familiarity with shortcuts, and the ability to run just about any operating system; USB ports and ways…
  • Recollections of a Polio Pioneer

    Stefanie Matteson
    18 Feb 2015 | 6:50 am
    More than 60 years ago, I was a participant in what has been called the largest clinical trial in the history of medicine. On April 26, 1954 I was one of 1.8 million U.S. schoolchildren to participate in a trial of Dr. Jonas Salk’s new polio vaccine. To commemorate the event, I received a pin and an official card stating that the National Foundation for Infantile Paralysis had certified me as a “Polio Pioneer.” About nine months later, Dr. Thomas Francis Jr. announced that the vaccine group had significantly fewer cases of polio than the control groups, and the vaccine was licensed,…
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    The Access Point

  • Present Like Nobody’s Watching

    Access Digital
    31 Mar 2015 | 10:36 am
    Last week we shared some of the outside passions and pursuits of our incredibly talented staff. After reading that post, I was compelled to add one of my own recent pursuits to the list – competitive karaoke singer. Don’t adjust your monitors– you read that right. And I know what you’re thinking: yes, there are competitive karaoke leagues. And yes, they are exactly like Pitch Perfect. I’ve always enjoyed karaoke, so when presented with the opportunity to go “pro,” I gave it a go. Within one week, I realized there was a pretty big problem: I really can’t sing. After coming to…
  • Access Moonlighters

    Access Digital
    24 Mar 2015 | 10:53 am
    “Our Power is our People.” The people that make up Access Communications are indeed a very special breed. They hang around for a long time, they know what to do on a dance floor and they love a good bar crawl…all while delivering platinum coverage for clients.  As we always say (especially when asked what makes Access, Access) we work hard and we play hard. But, what you probably don’t know is there’s a large percentage of staff here at Access that indeed works hard, plays hard, and then works hard again. This is the group that we’ve officially dubbed our “Access…
  • SXSW: Lessons from Pinterest on growing your brand and community

    Yulimar Chiu
    17 Mar 2015 | 3:37 pm
    David Rubin, head of brand at Pinterest, gave a brilliant talk on how Pinterest has been so successful in growing its brand and community. Here are the 7 lessons he shared with us – Size (of budget) doesn’t matter. Pinterest has been able to grow to a user base of 70+ million that has saved 30+ billion pins on more than 750 million boards, and the company has accomplished all of this having spent less than $10,000 on paid media. Inside-out (or speak to the person you want to speak to). Pinterest’s founders began speaking directly to their target audience from the very beginning. They…
  • SXSW summed up in three words: emotion and empathy

    Trevor Jonas
    17 Mar 2015 | 12:58 pm
    With the 2015 installment of SXSW Interactive officially in the books, it’s time for reflection on what was a four-day whirlwind. From sports and athletes, to breakout apps, the digital transformation to new celebrities, SXSW had a little something for everyone. That said, two common themes were present in various sessions and talks, regardless of industry. Empathy The definition of empathy is “the ability to understand and share the feelings of another.” At SXSW, empathy was used by panelists to explain how smart brands are looking to deepen connections with consumers,…
  • SXSW: Three content and social media data points that will shock you

    Trevor Jonas
    16 Mar 2015 | 1:16 pm
    The hundreds of panels and individual sessions at SXSW produce a ton of chatter. Personally, my ears tend to perk up when that talk involves data–particularly as it pertains to how content creation and social media are or are not being scaled within organizations. Sure, it’s interesting to hear about amazing campaigns, brilliant strategies and flawless execution, but what’s more noteworthy to me is understanding how many people it truly took to make those things happen. Here are three fascinating data points shared at SXSW that just might surprise you. 1) The…
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    Communiqué PR Blog

  • Why Slow PR is Crucial for Building and Maintaining Relationships with Journalists

    Maddie Beck
    31 Mar 2015 | 11:59 am
    Building relationships with media is a crucial element to PR success, and implementing “slow PR” tactics can assist in the ongoing and sometimes tedious process of building rapport with journalists. So what exactly does slow PR entail? According to a recent blog post on Cision by Erin Feldman, slow PR “blends traditional tactics with digital tools and technologies to achieve highly targeted and effective media relations.” This practice goes beyond mass pitching by taking the time to cultivate relationships with journalists, increasing credibility, and creating a mutual respect. PR…
  • The Value of Rapid-Response Pitching

    Molly Strong
    27 Mar 2015 | 9:00 am
    Rational Interaction, a digital agency here in Seattle, was one of our city’s best-kept secrets when we first starting working with them. But the secret’s out. With coverage in some of the largest publications in the industry, including AdAge and Adweek’s Agency Spy, Rational’s expertise has been shared with key industry publications and their readers through a series of targeted rapid-response pitches and bylines. With an ever-quickening PR landscape, it’s becoming increasingly crucial for PR pros to monitor industry news and inject clients’ perspectives on relevant issues. For…
  • Seattle’s Spaceflight Industries Raises $20 Million to Accelerate Growth

    Danielle Zarrella
    20 Mar 2015 | 2:15 am
    Spaceflight Industries, a next-generation, integrated space products and services company and one of our clients at Communiqué PR, recently closed a $20 million Series B funding round co-led by New York City-based RRE Venture Capital and Paul Allen’s Vulcan Capital with additional investment from Razor’s Edge Ventures. The funds, which validate the company’s pioneering role in the emerging space market, will be used to accelerate growth. Spaceflight Industries (Spaceflight), which aims to transform the use of space by enabling new applications through the commercialization of space, is…
  • LeoSat Hits the Satellite Industry Scene, Reveals Plans for a Global Data Network

    Sheridan Smalley
    16 Mar 2015 | 12:24 pm
    As every PR pro can attest, one of the best parts of our job is supporting companies doing interesting, innovative things that make the world a better place for all of us. We recently had such an opportunity with our client LeoSat, a newcomer to the satellite industry devoted to bringing high-performance, cost-effective broadband service to businesses and governments through the development of a low Earth orbit satellite constellation. This addresses the unmet, critical need for fast, global coverage within these markets while marking a step toward new standards in satellite systems and…
  • Writing for PR: May the Odds Be Ever In Your Favor

    Beth Mayer
    11 Mar 2015 | 9:00 am
    This weekend I finally got around to watching the latest “Hunger Games” movie and afterwards I started thinking about the similarities between mockingjay birds and writing in a PR agency setting. Stay with me here. Good PR professionals are (hopefully) good storytellers. I’d wager that most of us chose this as a career path because we love writing, as well as developing and shaping stories that get our clients noticed. Which is why it can be frustrating – and potentially expensive – to get stuck in the endless cycle of writing and editing and re-writing documents for your clients.
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    PRSAY – What Do You Have to Say?

  • Friday Five: Reputation Management

    Laurent Lawrence
    13 Mar 2015 | 1:57 pm
    “A good reputation is more valuable than money,” said the writer Publilius Syrus. As public relations practitioners, part of our job is maintaining positive brand reputations for our companies and clients, but anyone who has ever managed a PR crisis knows how difficult that can be. We regularly see examples of companies that put their […]
  • News…Of The People, For The People…And By The Government

    Kirk Hazlett
    11 Mar 2015 | 10:27 am
    The meteoric rise and demise of the Indiana state government’s planned news service, “Just IN,” has sparked a bit of interest…and controversy…among public relations professionals as well as the media. As a veteran PR pro myself now teaching the next generation(s) of PR professionals, this is an excellent case for discussion…should the government be in […]
  • Friday Five: Let’s Get Creative

    Laurent Lawrence
    6 Mar 2015 | 12:22 pm
    Most public relations professionals pride themselves on their creativity. Whether we’re crafting an imaginative pitch or planning an inspired educational campaign, being a good PR pro means being resourceful, tactical and aware in a way that allows us to create and share messages using methods that resonate with broad audiences but hit specific notes – […]
  • PRIn2015: Five Sports PR Stories To Watch

    Natalie P. Mikolich
    5 Mar 2015 | 9:29 am
    Editor’s note: PRin2015 is a series of guest posts from industry thought leaders predicting key trends that will impact the public relations profession in 2015. Follow the series and join the discussion by using the hashtag #PRin2015. With the non-stop, action packed world of sports occurring around-the-clock, and the news stories surrounding them breaking on less […]
  • Ask An Expert: Smart Media Relations In 2015

    Laurent Lawrence
    27 Feb 2015 | 9:09 am
    Some public relations practitioners revel in it, others dread it – pitching isn’t quite a science as much as it is an art. It’s not always easy to know off-hand what journalists and bloggers will be looking for from sources or which topics will pique their interest, however, good public relations pros learn early in […]
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  • Integrated Marketing Is A Mindset, Not A Mandate

    Steve Radick
    24 Mar 2015 | 10:48 am
    Editor’s Note: Steve Radick is presenting “Improved Decision-Making: Leveraging Your Team’s Strengths and Filling in the Gaps” at the PRSA Strategic Collaboration Conference on Friday, April 24. Register to attend the conference to learn more about Steve’s topic. According to a 2013 Forbes survey, 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. That’s the result of years of agency specialization and the emergence of PR…
  • Public Relations, Marketing or Both?

    19 Mar 2015 | 11:01 am
    via: Tojosan One More Time: It’s PR, Not Marketing Don Hale, principal of the Don Hale PR consulting firm, is vice president for public relations and marketing communications at Georgia State University where is the chief public relations counselor to President Mark P. Becker. I have long been troubled by the misuse of the term “marketing” and its seeming predominance over public relations in our industries’ lexicon. Some colleagues have told me repeatedly to shut up and move on. It’s just a problem of semantics, they say. Properly chastened, I have gone dark on this topic even as…
  • Trust Is The Air We Breathe

    Scott Fedonchik
    17 Mar 2015 | 12:36 pm
    Business Wire is a PRSA National partner. “Trust is like the air we breathe. When it’s present, nobody really notices. But when it’s absent, everybody notices.” – Warren Buffett It seems that every day a new story breaks on the ever-increasing number of data breaches, social media hacks, spam and phishing scams, while network security systems are under constant, anonymous attack. From Anthem Health to Home Depot to JP Morgan, personal account information has been compromised or made public in a way that has corporate IT departments scrambling for solutions. A recent study from…
  • You Ain’t Seen Nothin’ Yet: How Visual Communications Will Transform PR

    Mike McDougall
    12 Mar 2015 | 9:50 am
    Let’s start with an admission. I’ve had a love affair with photography for much of my life. From that summer day spent along the St. Lawrence River, when my mother handed me her palm-sized camera loaded with 110 film, and I stopped time with the press of a button. The afternoon I finally developed my own film, enveloped by the acrid yet welcoming smell of the darkroom. And my days as the director of consumer digital public relations at Kodak, launching a plethora of game-changing products while the world’s first-ever digital camera rested in my office cabinet. So it’s fair to say that…
  • Integrated Marketing Communications: Connecting Strategies That Lead To Success

    Bonnie Harris
    4 Mar 2015 | 8:30 am
    via: Dave Fayram Although most marketers accept that integrating marketing communications is a powerful approach, campaigns today seldom realize the full power of the methodology commonly known as IMC. Most of us  synchronize our earned and owned media in some way.  Many of us have learned empirically the right combinations of tactics that lead to the most engagement, or the highest landing page traffic. What’s often missing in campaigns is the ability to plan, manage and measure the synergy that occurs as a result of powerful IMC strategies and strong linked tactics.  It’s the…
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    PR & Social Media Back Talk

  • 7 PR Lessons from O’Reillygate

    Norman Birnbach
    25 Mar 2015 | 5:30 am
    (This post originally appeared on CommPro.Biz: The recent credibility scandals of Brian Williams and Bill O’Reilly are shocking and fascinating. But for PR and marketing professionals, there’s a lot that can be instructive. (Source: Wikimedia Commons)There’s no statute of limitations when it comes to the truth. Both scandals stem from incidents that took place between 12... [[ This is a content summary only. Visit my website for full links, other content, and more!
  • The Positive Power of Robotics

    Norman Birnbach
    16 Mar 2015 | 6:47 am
    There are a number of movies hitting the silver screen (does anyone really use that term anymore? I guess I do) this year that involve robots and artificial intelligence. Some stories have appeared wondering about the power robots will have, and they think about some doomsday scenario in which robots subjugate mankind. I don't see that happening, and not because I don't think robots are getting more powerful. I see that robots have power -- to help raise us up to be better people. Here's an... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Wall St. Journal Validates Another of Our Predictions: Getting Away Means Disconnecting

    Norman Birnbach
    6 Mar 2015 | 7:58 am
    Back in 2012, we said: The desire to be connected 24/7 may change in 2012. You almost never have downtime anymore, and people are beginning to notice that’s not all good. Sure, if you are waiting in line at the post office or bank (something today’s kindergartners won’t do by the time they hit college), you’ll be able to check email, play an app, text your friend, or make a call. But this lack of downtime may negatively impact our ability to concentrate and avoid distractions at work and... [[ This is a content summary only. Visit my website for full links, other content, and…
  • 5 Trends Marketers Should Consider in 2015

    Norman Birnbach
    19 Feb 2015 | 9:02 am
    (This post originally appeared on CommPro.Biz: year on Groundhog Day, “Punxsutawney Phil,” known as “Prognosticator of Prognosticators,” makes a prediction about whether we’ll have a short or a long winter. It doesn’t really matter if he’s wrong or right. In that vein, here are five trends that will marketers should consider in 2015.Content management remains king. Companies need to continue to... [[ This is a content summary only. Visit my website for full links, other content, and…
  • What the Selling of Forbes Tells Us about the State of Business Media, Part II

    Norman Birnbach
    11 Feb 2015 | 8:55 am
    (This post originally appeared on The companion piece can be found here)Forbes Media, publisher of Forbes and other magazines, is running into roadblocks as it seeks to sell the company. Working with Deutsche Bank, Forbes was pursuing international companies to purchase one of America’s premier business publications. The problem: Germany’s Axel Springer SE says it is no longer involved in... [[ This is a content summary only. Visit my website for full links, other content, and more!
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    Sherrilynne Starkie

  • Reflections on PR agency life

    28 Mar 2015 | 10:51 am
    Last week I published a post called Lessons Learned From a PR Life, which included a listing of observations from my work week. People seemed to really like it. And so, seeing as I am continuing the exercise of taking time each day to answer the question, ‘What did I learn today?’, I thought I’d publish my list for this week. Here’s what I learned from PR agency life over the past five days: It never hurts to make a new friend. Talking things through makes difficult things seem simpler. A hungry man is a crabby man. Feed or avoid. Friends and family will keep you grounded.
  • A new brand for IABC

    28 Mar 2015 | 6:04 am
    Professional marketers and communications from around the world got a preview of a new brand identity at the International Association of Business Communicators (IABC) Leadership Institute (LI) conference that took place in Orlando recently. The IABC has more than 12,000 members and a hundred chapters in North America, Africa, Asia Pacific and Europe. Each year, chapter leaders attend a conference for planning, training and development. As IABC Ottawa’s executive vice president I was delighted to attend. The conference kicked off with Robin McCasland, IABC’s immediate past chair and Priya…
  • Lessons learned from a PR life

    21 Mar 2015 | 5:43 am
    Me! Sometimes the work week flies by so quickly that at the end of the week, I’m not sure what I actually accomplished. Sure, I know how many hours I billed and how many new contracts came in.  These are the success metrics of PR agency life. But this week, I’ve been trying to take the time for closer observation. I’ve been taking notes (Google Keep) about lessons I learn (sometimes relearn) each day.  Looking at my list at the end of week makes me think, “Wow!  What a challenging and successful week!” Here’s what I learned from PR agency life over the…
  • Will private conversations change Twitter?

    14 Mar 2015 | 5:42 am
    Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Recognize these models? #unfinishedbusiness The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification. Some see transparency as being one of the key defining attributes of Twitter. Most activity and conversation is posted publically for anyone to see and…
  • How many Twitter users actually tweet?

    8 Mar 2015 | 8:01 am
    In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). A lot of these non-users are probably bots or apps that connect users automatically to Twitter. For those of us in the communications profession, reach, or the number of people who could have seen content, is often a key measurement metric. Twitter reach is defined as the number of engaged…
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    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • The New Republic: Have we confused viral with consequence?

    25 Mar 2015 | 10:11 am
    I got schooled last night. Bloomberg’s Charlie Rose was interviewing Leon Wieseltier, the former literary editor of The New Republic, the liberal journal of arts and culture. I had only followed TNR’s implosion from a distance, intrigued by its owner, Chris Hughes, whose net worth hangs at about $1 billion thanks to having been a Harvard roommate of Mark Zuckerberg and helping him to co-found Facebook. This winter, Hughes faced a newsroom mutiny when most of his staff writers, including Wieseltier, resigned in protest rather than accept Hughes’ plan to transform the 100-year old journal…
  • How to land a story in Popular Mechanics

    20 Mar 2015 | 9:49 am
    Every tech company wants and needs exposure to win customers, sell products, and distinguish itself from the competition. But what does it take to land a tech-related story in the national media? Photo (CC-BY-2.0) Keoni Cabral on Flickr.I’ve been interviewing some of the nation’s top tech editors about that very topic and will be sharing their insights with you over the next few months.  We start with Alexander George, Associate Editor for Popular Mechanics. Popular Mechanics commands great respect and readership, including a circulation of 1.2 million early-adopter, influential…
  • Chip Kelly might know football, but he sure doesn’t know PR

    12 Mar 2015 | 7:13 am
    Rarely do I address local issues here on Gregarious, but what’s happening now in Philadelphia is just too rich to ignore.As coach Chip Kelly deconstructs our beloved Philadelphia Eagles, he is making any number of classic communications errors. Whether ridding the team of some of the NFL’s finest talent -- LeSean McCoy, Jeremy Maclin, and, dating back to last year, DeSean Jackson -- will work or not, he has bungled the story to such a degree as to undermine his long-term relationship with many of the team's most valuable constituencies, including sponsors, advertisers, and, of critical…
  • What goes on at a top Philadelphia PR agency: From the eyes of a junior staffer

    9 Mar 2015 | 7:46 am
    I started off at Gregory FCA, as so many do, as an intern the summer before my senior year of college. My experience during the summer was incredible as I gained real-world experience working on a wide variety of projects, interacting with clients, and learning the tools of the trade and how the industry works from a team of extraordinary professionals. My hard work paid off, and I was lucky enough to be asked back upon my graduation to begin my career at one of the top agencies in the country.But I know many hopeful interns and potential job-seekers never see those kinds of opportunities, at…
  • Netanyahu’s Image Soars; Obama to Blame

    5 Mar 2015 | 10:10 am
    The results of a sentiment study performed by Gregory FCA show that Israeli Prime Minister Benjamin Netanyahu significantly improved his image and reputation with the American public after speaking before Congress this week. The study, which was conducted by Gregory FCA using Sysomos, a leading social analytic and online monitoring platform, found that positive sentiment for Netanyahu increased by an astounding 16 percentage points, while negative sentiment toward the Israeli Prime Minister decreased 6 percentage points following his speech. Sysomos applies an automated sentiment…
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  • Contemplating selfie disruptions in historical and modern-day PR

    Judy Gombita
    19 Mar 2015 | 9:36 am
    Selfie contemplations! Toni Muzi Falconi and Stuart Ewen “If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Stuart Ewen By Toni Muzi Falconi The Museum of Public Relations scheduled an event for late March 2015, at Manhattan’s Baruch College / CUNY Newman Library (where the books and artifacts of the museum are currently situated), anticipated to be a critical and topical public assessment of the PR profession or at least key…
  • Calculating your worth in public relations

    Heather Yaxley
    6 Mar 2015 | 2:48 am
    A basic calculation of what you are worth as a PR practitioner comes by dividing your annual income by the number of hours that you work. Not the number that you are employed for, but how many hours you work. Often in PR we ‘over-service’ – not only if we work as a consultant but within in-house roles too. It has become ingrained in practice that clocking up hours, and getting the job done is what’s important. Consultancies regularly charge clients for total hours worked by their staff even if only paying them for contracted hours, as overtime rates are not always…
  • Popping candy politics prioritises publicity over policies

    Heather Yaxley
    15 Feb 2015 | 10:14 am
    With the date of the UK general election set as 7 May 2015 – and dissolution of Parliament therefore already determined as 30 March, we’re in a period of what I’m calling ‘popping candy politics’ that prioritises publicity over policies. As an example, last week brought us hashtag #pinkbus as the Labour party chose a pink minibus for a tour of the country that was intended to connect with female voters. The result was a focus on the colour of the paintwork – should it really have been pink (or as claimed by the politicians, was it a cerise or magenta…
  • Examining the (weird) science of communication presentations

    Judy Gombita
    5 Feb 2015 | 12:00 pm
    Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. In the second half of his guest post, Mike Spear suggests 20 female speakers who specialize in “science communications” and who he believes, individually or collectively, can help conference organizers to achieve at least some of the above. By Mike Spear There was a serendipitous tweet moment when I was beginning to write on this topic,…
  • Winning better relations with the community

    Heather Yaxley
    29 Jan 2015 | 4:12 am
    One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. A socio-cultural turn was noted by Lee Edwards and Carrie Hodges in their 2011 book: Public Relations, Society & Culture, which presented PR as a “cultural intermediary occupation…central to economic and cultural life due to the power and influence it commands”. In noting how the lifestyles of those involved in such occupations often blur work and personal lives, an argument is made to consider the social and cultural histories of…
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    HarveyLeach Media Training

  • How to avoid a select committee grilling

    Ann Bird
    10 Mar 2015 | 5:39 am
    Do politicians and industry bosses fear anything more than being interviewed by a journalist? Chris Meares, the ex-head of HSBC’s private banking division, would probably say “Yes” this morning. Ex-HSBC director and current Chair of the BBC Trust, Rona Fairhead, might well agree with Meares. Both weren’t just grilled by a parliamentary select committee yesterday, they were kebab-ed and roasted. The Public Accounts Committee (PAC) was in charge of the heat settings in this particular select committee “kitchen”, with Margaret Hodge overseeing proceedings as “head chef”. None…
  • The Guessing Game

    Graham Leach
    7 Mar 2015 | 5:42 am
    A few days ago my colleague Ann Bird wrote a blog post on how Metropolitan Police officers were being given training in how to write emails in such a way that they could be understood. I heard an interview on the BBC “Today” programme this morning that suggests to me the police need help in how to speak, not just in how to write. The interview, conducted by Sarah Montague, was about how reductions in police numbers were affecting policing and what changes were required in response.  The interviewee was Chris Sims, Chief Constable of West Midlands Police. Rarely have I heard an interview…
  • A copper-bottomed way to communicate effectively

    Ann Bird
    3 Mar 2015 | 1:14 am
    Metropolitan police officers have been given a guide on how to “speak plainly” in emails and not to “prattle on with lots of buzzwords”, according to recent newspaper reports. But not everyone is pleased.  The Mirror quotes one source as saying, “Who knows what’s next? Perhaps a guide to tying shoelaces.” However, as we pointed out in a previous blog post, this is a profession fond of verbosity, such as,  “I was proceeding in an orderly fashion…” instead of “I drove…”, so some tips are probably still needed. The guidance tells officers to “Start your email…
  • Comprise compromised

    Graham Leach
    9 Feb 2015 | 1:13 am
    A heated war has broken out between the guardians of English and those who believe “anything goes” when it comes to how the language is used. The dispute was sparked by a news report featuring a ‘pedant’, as the ‘anything goes’ camp would label him, called Bryan Henderson. According to the report, Mr Henderson, a Wikipedia editor, has spent six years removing 47,000 references to “comprised of” from the online encyclopaedia. He thinks the phrase is ungrammatical. At this point, I need to declare an interest.  I fall into the ‘pedantry’ camp. Family meals in my household…
  • How to win the election in three words – Think: “Real People”

    Ann Bird
    30 Jan 2015 | 6:12 am
    We’re forever hearing about how much the Westminster parties spend on “spin doctors” and other so-called communications experts. I’d say they still have a way to go to help win our votes, if an interview with a seasoned Labour politician this morning is anything to go by. Peter Hain – MP for Neath and a former minister in Blair and Brown’s governments – was on the BBC’s Today programme to defend Ed Miliband’s focus on the NHS, after the leader took a bashing from former Labour ministers Alan Milburn and Lord Hutton. James Naughtie asked him how radical Mr Miliband…
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    Public Relations Sydney

  • Boost your profile with contributed articles

    Catriona Pollard
    30 Mar 2015 | 3:02 pm
    A great way to boost your profile as an expert or thought leader in your industry is to write articles and pitch to publications, otherwise known as contributed articles. Getting your article published in the media will increase your credibility and exposure to your target audience. This can give you an edge over your competitors […] The post Boost your profile with contributed articles appeared first on Public Relations Sydney.
  • Brainstorm your way to becoming a media darling

    Catriona Pollard
    23 Mar 2015 | 5:20 pm
    As we previously discussed, media pitching is a great way to get your stories in front of journalists with the view to getting a story published. However, constantly coming up with new and creative media angles and pitch ideas can become a challenging overtime. Brainstorming is a great way to get the creativity flowing and […] The post Brainstorm your way to becoming a media darling appeared first on Public Relations Sydney.
  • How to successfully write your bio

    Catriona Pollard
    16 Mar 2015 | 3:08 pm
    You should be proud of your professional accomplishments and creating a bio which reflects this can not only assist your professional development, it can also help to promote your personal brand to your target audiences, including the media or conference organisers. Your bio is just one of the many tools you can use to showcase […] The post How to successfully write your bio appeared first on Public Relations Sydney.
  • How to make a freelance journalist fall in love with you

    Catriona Pollard
    9 Mar 2015 | 6:10 pm
    Freelance journalists are always looking for good content to pitch to publications. Creating a relationship with a freelancer can be the difference between receiving mediocre media coverage and achieving great media coverage for you or your client. To ensure you achieve the coverage you desire, it is worthwhile to consider forming a relationship with a […] The post How to make a freelance journalist fall in love with you appeared first on Public Relations Sydney.
  • Four things to think about when writing a media release

    Catriona Pollard
    2 Mar 2015 | 3:51 pm
    A media release is one of the most successful ways to get media coverage for you or your business. It is a tried and true method and one of the most common ways to communicate with a journalist. Journalists receive hundreds of media releases a day – most of them completely unrelated to their area […] The post Four things to think about when writing a media release appeared first on Public Relations Sydney.
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    Digital Park

  • #BreakoutBrand: Big “A” is for advertising for “Pretty Little Liars”

    Mary Sudasassi
    23 Mar 2015 | 3:01 pm
    Social media has already blurred the lines of journalism, transforming everyday people into instant reporters, photographers and columnists. Now, that blurred line is bleeding over into advertising, and it should come as no surprise, especially for fans of the ABC Family hit drama, “Pretty Little Liars.” Based on the novel series from Sara Shepard, the mystery of four best friends being terrorized by the nefarious, cyberbullying “A” has been a ratings and social media juggernaut for the cable network since it premiered in 2010. As if the #BigAReveal weren’t enough to have the…
  • Analyzing the mixed reception to Starbucks’ #RaceTogether campaign

    Julie Jimenez
    20 Mar 2015 | 10:10 am
    Pick up a copy of the March 20, 2015 edition of USA Today, and you’ll find a special section titled Race Together, which is full of stats, quotes and questions focused on race. Visit one of the 7,300 Starbucks stores in the U.S. and your coffee cup might say #RaceTogether on it. These elements are all related to a new campaign designed to ignite conversations on race relations, and it’s the brainchild of Starbucks’ CEO Howard Schultz. Schultz’s request was simple: He asked baristas at Starbucks stores to voluntarily write #RaceTogether on the cups of coffee they serve as a way to…
  • An Abercrombie and Fitch update: “Mean is out” as sales drop

    Sandra Fine
    4 Mar 2015 | 2:34 pm
    It’s earnings time again for Abercrombie and Fitch. This report, however, is the teen retailer’s first since former CEO Mike Jeffries stepped down amid concerns the company’s sometimes controversial cool factor wasn’t resonating with today’s consumers. So, has the change in leadership and a more humble brand attitude made an impact? Not yet. For the critical fourth quarter holiday period, the company reported sales were down 14 percent. Upon that news, stock prices have hit a new 13-year low. With the financials came more promises from the company’s new president, Christos…
  • 2015 is the year to celebrate customer experience

    Abdul Muhammad
    26 Feb 2015 | 9:48 am
    February is the month where New Year’s resolutions come to die. By the end of the month, January’s good intentions gradually find themselves lacking the stamina to keep up with the hustle of real life. Similarly, frantic predictions about imperative trends that must be implemented immediately appear to calm down as the calendar ticks forward a month. However, among the many shiny prognostications about all things digital in 2015, there is one that we find, after some consideration, to be particularly compelling. According to the 2015 Digital Trends report published by Econsultancy in…
  • 5 questions with rbb’s Tina Elmowitz: The power of the Conscious Consumer

    Sasha Blaney
    25 Feb 2015 | 8:09 am
    Did you know that consumers are willing to pay 31 percent more for food that is produced in ways that advance the wellbeing of the planet, humans and safety of food sources? In fact, most Americans rely on their friends’ opinions and experiences over what they hear in the news, or the content they see being pushed out by food retailers, to educate themselves on a food company’s human and planet mindfulness. That’s what Gibbs-rbb uncovered as part of the Conscious Consumer study. What does this mean for the food and beverage industry? Consumers’ purchasing habits are changing, and…
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    Communication Studies

  • Improving Your Vocal Toolbox – Tips from Julian Treasure

    Chase Fleming
    10 Mar 2015 | 9:53 pm
    When you speak, do people listen? If you answered no or sometimes, Julian Treasure, sound consultant, says in this Ted Talk video that may be because of some bad habits. He believes many stop listening because of habits like gossip, judging, negativity, excuses, lying, and dogmatism; and in order to command attention, one must use what he describes as the four cornerstones of powerful speech: honesty, authenticity, integrity, and love (a.k.a. HAIL). But you already know that, right? That’s basic stuff. But what you may know less about, is the physiological tools we possess and can also…
  • Yes, Twitter Is for Fiction Too

    Chase Fleming
    20 Oct 2013 | 6:36 pm
    This talk — titled “Adventures in Twitter Fiction” — is presented by writer and editor Andrew Fitzgerald, who is also a member of the News and Journalism Partnerships team at Twitter, and helped to orchestrate the first Twitter Fiction Festival in 2012. In it, Fitzgerald discusses the development of storytelling and the impact that new media have on fiction and storytelling. Fitzgerald begins with a little background by going back to the 1930’s and the advent of radio, presenting the idea that the medium by which storytelling takes place affects the formats of the story, and…
  • Five of the Best Online Colleges for a Bachelor’s Degree in Communication

    Rene Williams
    2 May 2013 | 7:34 am
    The success of businesses, government agencies and non-profit organizations are dependent on those who are skilled in oral and written communication. There is a wide range of career options available for communication graduates and with the uprising of social networks, web sites and mobile applications the demand for communication specialists is growing. An increase in the amount of available online colleges and universities has made it easier than ever to earn your Bachelor’s degree in communication. To help you get started, here are five of the best online programs offering a Bachelor’s…
  • 3 Linguistic Tricks That Build Trust

    Chase Fleming
    12 Feb 2013 | 5:46 am
    If I asked you to tell me three immediate ways in which you could improve your trustworthiness — and these couldn’t be things that take a period of time like following through on what you say — you would probably list nonverbal concepts like speaking confidently and mirroring body language to develop rapport. And you wouldn’t be wrong. But, what you may not know is that there are also several linguistic techniques you can use within the actual language you are speaking and even writing. And unlike nonverbal cues, where a bad actor can be easily caught, these tricks are…
  • 5 Minors That Compliment a Communication Major

    Chase Fleming
    24 Jan 2013 | 7:22 am
    With a communication degree from an accredited, respected university, you’ll have access to a tremendous number of job opportunities and internships. However, minors can also play a significant role in your career options (or lack thereof). While minors are optional, they’re well worth your consideration. Here are five minors that work well with a communication major. Spanish Bilingualism is a major asset in many careers. As Spanish is the second most common language in the United States — 37 million Americans speak Spanish as a primary language according to the United States…
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    Doktor Spinn

  • Why Conversation Marketing Is Overrated

    Jerry Silfwer
    25 Mar 2015 | 9:01 am
    There’s this idea that companies should be ‘social’. And for many, being social equals engaging in conversations on various public platforms online. While this makes sense for many companies, the importance of conversation marketing on the whole has been vastly overrated. Here’s why: Mandatory Participation, Really? “We need to start talking with our customers on Twitter!” Well, maybe. Or maybe not. To participate in ongoing online conversations is a strategic choice — at least it should be. In some cases, not joining the conversation might be a…
  • Content Is King: How To Produce Royal Content On A Budget

    Jerry Silfwer
    1 Mar 2015 | 10:01 pm
    This week my friends over at Mynewsdesk will be launching an experiment. They will be following a senior citizen on her first week online over at the campaign site Mynewsdesknow (the site is in Swedish). Watch her try out internet for the very first time here (video). The AMA (ask-me-anything) on Reddit. I think the campaign will show that people can adopt to a life online quickly and actually start to produce real-time content themselves. As we’re waiting for the next 1,000,000,000 people to come online in the coming years, archives of valuable content will be a corporate asset…
  • How To Deal With Internet Trolls

    Jerry Silfwer
    5 Jan 2015 | 6:00 am
    I often help companies and organizations to deal with internet trolls. Either directly or by setting up new internal processes for dealing with them. It’s sometimes challenging to accept that it takes time to repair an online culture gone wrong. In some not-so-rare-cases, the “trolls” aren’t actually trolls, but rather normal and valuable customers who are right to be angry. Such cases calls for issues management, crisis management and crisis communication — depending on the specific situation. Still, sometimes you have to deal with internet trolls going wild.
  • Iceberg Pages: Why You Should Create A Whole New Universe Underneath Your Website

    Jerry Silfwer
    6 Nov 2014 | 3:04 am
    When most people think about their websites, they think about what’s on their front page and the pages you can reach from the navigation menu. And those pages are important. You do want a clean and easy-to-navigate menu — and your most popular pages easily accessible. But imagine if there was a whole new universe of content underneath it all … What would that be like? The Tip Of The Site Iceberg Let’s use this blog, Doktor Spinn, and use it as an example. Since you’re reading this, you’ve landed on this post. In my sidebar you’ll find a few highlighted sections, a…
  • How To Actually Get Storytelling Into Corporate Blogging

    Jerry Silfwer
    10 Sep 2014 | 3:05 am
    It’s quite difficult to become an accomplished storyteller. I would know, having spent most my life dreaming of becoming a novelist. There’s just all of these factors coming into play when you’re trying to tell stories that captivates and entertains an audience. And being able to do this in a corporate context? Well, you can of course take the scenic route and actually learn how to write long- and short stories. But for corporate flacks like you and me, shouldn’t there be an easier way than becoming an accomplished fiction writer? Here’s what I’ve discovered: Becoming A…
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    Cision » Featured

  • ‘The Facebook Times?’: Facebook to Host Original News Content

    Stacey Miller
    31 Mar 2015 | 8:30 am
    The newest evolution in news may be right around the corner. Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. Why? It’s a clever move to keep people using Facebook more frequently and add additional revenue. Putting the news where people gather the most is a smart move. It satisfies users looking to get everything in one place, without having to visit…
  • Master Multimedia Storytelling With a Free E-Book!

    Brian Conlin
    31 Mar 2015 | 5:30 am
    To truly make an impact with your story, you need more than just words. Electronic media has made it necessary to become a content creator fluent in both text and visuals. This idea isn’t new. From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. But how can you get started? “A Roadmap to Multimedia Storytelling,” a free e-book by Martin Waxman, provides today’s communicators with tips, best practices and strategies for creating content that excels in…
  • TwitSquare? What to Know About Twitter & Foursquare’s Partnership

    Stacey Miller
    30 Mar 2015 | 8:30 am
    The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. But how does this differ from Yelp? Well, Twitter has just teamed up with Foursquare to tag locations in tweets. Big deal? Consider this: the detailed location database and massive consumer data it offers, along with Twitter’s built-in user group, may make…
  • 8 Best Practices for Content Curation

    Jim Dougherty
    30 Mar 2015 | 5:30 am
    “Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” – Kevan Lee, Buffer Content curation is defined as bringing meaningful organization to some subset of all of the content in the world. For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. It is also an inexpensive way to augment the original content that you’re producing. If done right, it enhances your branding and message. If done…
  • 5 Ways to Use Social Media to Reach a Local Audience

    Gina Joseph
    29 Mar 2015 | 8:28 am
    It’s easier than ever for brands to grow a presence on a worldwide scale. But bigger doesn’t always mean better. Sometimes looking no further than your metaphorical backyard helps build trust in your community and more targeted relationships with influencers. Here are five social media tactics for generating buzz at a local level: 1. Location-based monitoring. Make use of social listening platforms like Hootsuite or check out Cision’s Social Software to geo-segment conversations based on location. Find people in your area who are touting your brand and develop relationships with them.
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    Council of Public Relations Firms

  • PR to Pharma: Up Your Dosage of Social Media

    Kathy Cripps
    26 Mar 2015 | 7:49 am
    Many pharma companies remain concerned about running afoul of the regulators with their online activities and therefore have not yet fully embraced new channels. However, increasingly patients want and expect them to engage, and those that have are reaping the rewards. An IMS Institute for Healthcare Informatics report last year asked the provocative question, ‘Is healthcare ready for empowered and digitally demanding patients?’ Well, is it? Consumers today are social beings. Research has found that the average American goes to the doctor three times a year, but spends 52 hours…
  • Much More Than A Job — Instilling Meaning At Work Without Going Too Far

    Kathy Cripps
    18 Mar 2015 | 6:28 am
    How meaningful is your job? Is it not merely a job, but a higher calling? Is everything you do during your workday steeped in deep, metaphysical significance? Oh, here’s another question: Has the attempt of companies to give deeper meaning to the work experience gone too far? A recent Wall Street Journal article raised exactly that possibility. As one expert argued, the two thirds of employees who “view their job as a paycheck or a necessary rung on the corporate ladder” might regard campaigns around meaning as akin to “’trying to put lipstick on the pig.’” Most senior leaders…
  • Tracking Convergence — A Conversation with Weber Shandwick’s Leslie Gaines Ross

    Matt Shaw
    25 Feb 2015 | 7:08 am
    Mention divergence, and Millennials everywhere will think you’re talking about the hit young-adult movie franchise. Mention convergence, and public relations professionals everywhere will think of something much different: The joining together of two formerly separate disciplines, communications and marketing. Last summer, Weber Shandwick came out with an exciting new research report on convergence entitled Convergence Ahead: The Integration of Communications and Marketing. Based on in-depth interviews with ten executives bearing the new and increasingly prominent title of Chief…
  • Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents

    Chris Graves
    20 Feb 2015 | 11:01 am
    Seventeen years ago, a physician in the UK published a study of twelve children who had been given the MMR (measles, mumps, rubella) vaccine. It implied a scary correlation between the vaccine and autism. But upon both further investigation and further clinical studies, the original finding was thrown out, the medical journal retracted the article, and the doctor was found to have unethical financial interests in the findings. Finally, he was stripped of his license to practice medicine. Yet today, surveys show that as many as a third of U.S. parents still believe the discredited allegations.
  • Why Are We So Obsessed with Creativity?

    Seth Schulman
    11 Feb 2015 | 7:11 am
    Some seemingly unconnected data points to consider on this fine winter’s day: As the New York Times recently reported, Spanish chef Ferran Adria, creator of the legendary restaurant El Bulli, once charged clients $97,000 to hear him speak about creativity for an hour. Last year, President Obama instituted a “National Day of Making” that acknowledged “our nation’s heritage of entrepreneurial spirit and technological innovation” Research published in the Journal of Creative Behavior has found that some forms of creativity are sexier than others. If you’re a musician, poet, dancer,…
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    Stern + Associates

  • Social Media: Curse For Some, Blessing For Most

    Ned Ward
    25 Mar 2015 | 11:45 am
    For better or worse these days, we’re repeatedly reminded of the instant transparency created by social media. When it comes to how the true depth of our character can be continue » The post Social Media: Curse For Some, Blessing For Most appeared first on Stern + Associates.
  • The Vonnegut Effect of Direct Engagement

    Taylor Fenske
    10 Mar 2015 | 5:59 am
    I’ll let you in on a secret: I don’t own a TV. Why? Partly because I refuse to pay exorbitant prices to watch Cops on Saturday morning; partly (mostly) because continue » The post The Vonnegut Effect of Direct Engagement appeared first on Stern + Associates.
  • Does your marketing tell a story?

    Justin Gianninoto
    19 Feb 2015 | 7:29 am
    There’s a difference between a cohesive narrative and just creating content. I don’t know about you, but I’m already sick of the word “content.” I must receive dozens of emails continue » The post Does your marketing tell a story? appeared first on Stern + Associates.
  • In Search of “The One” – The Idiosyncrasies of Interviewing and Dating

    Regina Walsweer
    13 Feb 2015 | 10:18 am
    Stern is always looking for terrific talent, and right now we’re actively recruiting for several open positions. With Valentine’s Day approaching, I can’t help but think how similar interviewing is continue » The post In Search of “The One” – The Idiosyncrasies of Interviewing and Dating appeared first on Stern + Associates.
  • The Ghosts of Retail Past

    Ned Ward
    9 Feb 2015 | 7:14 am
    On a daytrip to Maine a few years ago to buy lobster (something that’s actually doable if you live in Rhode Island and are so desperate for melted butter you continue » The post The Ghosts of Retail Past appeared first on Stern + Associates.
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    Smoking Gun

  • Brands what do Twitter proper

    31 Mar 2015 | 6:21 am
    It’s a question that comes up frequently in digital communications (link to our social media landing page) planning meetings. How do you interact with your audience correctly when using social media channels? One of the major problems in answering this is that there’s no right or wrong. Fundamentally, every company has its own customer base, and that customer base is unique to that company. As such the best people to solve the riddle are those doing the selling; they have the best understanding of who they are trying to draw in, and the most comprehensive overview of where their…
  • March 2015 in the Smoking Gun study

    31 Mar 2015 | 6:20 am
    The third month of the year can often feel like a slog. The weather hasn’t escaped from winter’s chill properly, and when it does there’s weeks upon weeks of rain backed up just waiting to pour. Never ones to see a glass half empty, despite the occasional soaking, Spring bulbs are a sprouting along with more award wins, client arrivals, and staff additions all mean we’ve been kept distinctly upbeat of late. Not least thanks to our recent victory in the PRMoment Awards. Earlier this month Smoking Gun walked away with two of the most coveted trophies, stealing (well, not…
  • SXSW 2015 digital trend roundup

    Kineta Kelsall
    31 Mar 2015 | 6:09 am
    Amongst other things, March brings with it one hell of a party in Texas. South By South West- or SXSW as it’s affectionately known- is a multimedia, interdisciplinary festival like nothing else on the planet, taking over the city of Austin for seven straight days, and drawing in innovators, artists and creatives from across the world. If you’ve been before then all this will be clear. No other bash allows you to go from watching a cutting edge band in an Irish bar to witnessing the latest of Google’s innovations being put on display. Music, technology, film, and more all make up this…
  • April Fool’s pranks: The best of 2014

    31 Mar 2015 | 5:27 am
    With just 24-hours to go until everyone starts making up news stories, running headlines with clever double-meanings, and generally fabricating the heck out of the hours between 12AM and 12PM, we thought rather than getting involved ourselves it might be useful to look at what happened 52 weeks earlier. As such we present Smoking Gun PR’s round up of April Fool’s PR pranks from 2014. Take a look and get ready to crack at least one smile…   Google+ Hoff Photo Bomb Almost as if it came from our own office, Google+ decided to unveil a ‘new feature’ for the network; Auto…
  • Agencies, it’s time to bin your awards and move on

    31 Mar 2015 | 5:15 am
    Industry awards. The highest accolade your work can receive right? The pinnacle you can reach for all the hard work, late nights and bitten finger nails as you impatiently wait to see if your best laid plans have paid off for your clients.  Or just an inward looking, back slapping, money making exercises by industry bodies looking to capitalise on businesses’ never ending battle to out-do and out-shout competitors about how great they are? There’s something almost addictive about the adrenaline-fuelled, nerve-wracking seconds as a buzzing room full of your industry peers falls silent…
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    Finn Partners - Inspired

  • 3 Lessons on How to Keep Clients Relevant at SXSW Interactive

    Jinny deCarlos
    24 Mar 2015 | 8:02 am
    A large-scale event like SXSW Interactive is often intimidating and overwhelming for any attendee, especially for companies and organizations that are pretty old-school amongst a sea of the hippest and coolest new companies. The constantly evolving world of tech can be a daunting one and it’s easy to go unnoticed when you’re in the presence of the Googles and Samsungs of the world. This year was my first time attending SXSW on behalf of Finn client IEEE, the world’s largest technical professional organization dedicated to advancing technology for humanity. While IEEE is considerably…
  • It’s Time to Start Paying Attention to Intention: Some Lessons from Social Media Week New York

    Elizabeth Levit
    26 Feb 2015 | 11:41 am
    Be honest. How often have you shared or retweeted an article without reading it? How often have you opened a blog post and just read the first paragraph before moving on? Did you really feel connected to the story and the people providing their expertise on the matter discussed? This week, I attended a presentation by Michael Zimbalist, SVP of Advertising Products and R&D at The New York Times, entitled, “Measuring Attention and Intention.” Michael spoke about how his department was taking a closer look at the relationship between readers’ attention and intention in an effort to…
  • Finn Partners Continues Its Rapid Growth with Two Acquisitions in Nashville, Tennessee

    Peter Finn
    22 Jan 2015 | 9:46 am
    I am very pleased to announce that Finn Partners has come to an agreement to acquire two firms in Nashville, Tennessee. The two firms are Seigenthaler Public Relations and DVL Public Relations & Advertising. The two firms will combine into a new entity which will be known as DVL Seigenthaler, a Finn Partners Company. The Nashville region’s diverse economy is on a very strong growth track and we are excited to become part of it. The city’s ascendency and its innumerable attributes have been the subject of numerous national news profiles, many of them noting its booming healthcare…
  • Technology + Creativity = Magic: What can creatives learn from CES 2015?

    Angela Leon
    16 Jan 2015 | 6:42 am
    It was clear that engineers, product designers and entrepreneurs were inspired at CES this year. Everywhere you looked, there was a beautiful display of skilled engineering and the application of the advanced technologies available. Finding new ways to combine sensors, tiny cameras, advanced display, connectivity, and mechanics have resulted in some of the most exciting products from CES 2015; AmpStrip fitness monitor, Bragi’s Dash truly wireless headphones, MagicBook augmented reality book companion, 3Doodler 3D printer pen. They have also given us some of the most ridiculous (are we…
  • The Passing of Great Public Relations Man Frank Mankiewicz

    Jessica Ross
    30 Oct 2014 | 6:16 am
    Frank Mankiewicz passed away last week at the age of 90. There is a generation of Americans who remember Frank as the press aide to Robert Kennedy who had the solemn duty of announcing RFK’s assassination to the world, but Frank was to be found at the center of some of the most interesting moments of the 20th Century—from early Hollywood, to World War II, to Kennedy’s Camelot, to the growth of National Public Radio. Frank grew up the son of the screen writer and movie legend Herman Mankiewicz of Citizen Kane fame.  He experienced war first hand as an Army infantryman and saw combat at…
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    Imelda Dulcich PR & Social Media.

  • Teeing It Up for Business Success, a Benefit for Hope Heart

    Imelda Dulcich
    11 Mar 2015 | 1:54 pm
    Learn how to use golf as a business tool. A Benefit for Hope Heart I like the sound of this local event, designed specifically for women, as a benefit for The Hope Heart Institute.  My Twitter friend Elizabeth Noblitt told me about it. She’s a style consultant “..on a mission to help women and girls […] The post Teeing It Up for Business Success, a Benefit for Hope Heart appeared first on Imelda Dulcich PR & Social Media..
  • What to do (and not to do): Professional Headshots.

    Imelda Dulcich
    9 Feb 2015 | 11:56 am
    Why you need a professional headshot. Time to update your photo? I needed an up-to-date likeness of myself for publicity and online sharing. I had been using a picture taken at an event a couple of years ago. The image was good enough for my mother-in-law’s fridge hall of fame, but probably not right for […] The post What to do (and not to do): Professional Headshots. appeared first on Imelda Dulcich PR & Social Media..
  • How to avoid embarrassing online grammatical mistakes. Grammarly.

    Imelda Dulcich
    26 Jan 2015 | 7:29 am
    Avoid grammatical mistakes in your online publishing. The wretchedness of grammatical errors. My heart skips a beat and my palms sweat when I see a grammatical error in something I’ve published. If you’re a writer, professional communicator or business owner – you know the feeling. No online post is trivial. A Tweet, a Facebook post […] The post How to avoid embarrassing online grammatical mistakes. Grammarly. appeared first on Imelda Dulcich PR & Social Media..
  • Smart Password Management is a Necessity

    Imelda Dulcich
    23 Jan 2015 | 11:05 am
    Get smarter about your passwords Password management should be a priority In my work with clients, I need passwords to their websites and social media platforms in order to do work for them. (That’s another reason you need to hire a public relations professional you can trust.) Anyway, the majority of my clients give me […] The post Smart Password Management is a Necessity appeared first on Imelda Dulcich PR & Social Media..
  • How to see information about who is emailing you with Rapportive.

    Imelda Dulcich
    20 Nov 2014 | 11:34 am
    Who is emailing you? Find out with Rapportive.  Rapportive: My Favorite Sleuthing Tool Why I love Rapportive: it shows you everything about your contacts right inside your inbox. I’m a huge fan of  Rapportive which gives me rich contact profiles right inside my Gmail. Whether I’m opening an email or sending one, I see contact information […] The post How to see information about who is emailing you with Rapportive. appeared first on Imelda Dulcich PR & Social Media..
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    Sterling Communications

  • How Marketers Can Make the Most Out of Video Assets

    Wes Warfield
    30 Mar 2015 | 9:06 am
    I’m at the cliff’s edge on Hawk Hill — that iconic view looking down on the Golden Gate Bridge with San Francisco in the background — about to roll a take of a music artist singing the chorus to his new song. The camera is ready, the talent is ready, it’s cold out, and we are ready to get the shot and move on when a state park ranger approaches. He didn’t approach to say that we had to leave, but to simply tell me that his nephew just got a camera and wants to makes movies, too. Then he asked if he could get a picture with me and the artist. Everyone wants to be involved in…
  • What Journalists Really Want from PR Professionals

    Dan Jensen
    11 Mar 2015 | 12:16 pm
    While Mel Gibson’s 2000 romantic comedy “What Women Want” was a mostly forgettable film, the ability to telepathically hear what women are thinking instantly became the envy of every man in the world, myself included. As a PR professional, however, much more valuable would be to know what’s going on inside the mind of a reporter. At Sterling, public relations encompasses more than working with media to generate positive coverage for our clients, but the most fulfilling and rewarding portion of our job is securing an excellent article. Of course, these successes are the result of…
  • Today’s “Not-So-Social” Networks

    Marianne O'Connor
    5 Mar 2015 | 10:54 am
    At the heart of every technological innovation is the desire to strengthen relationships between people and the hope that we can improve quality of life. However, lately I feel we have created “not-so-social” networks. The mechanics of connecting with others has changed dramatically over time, primarily due to visionary inventors, accomplished technologists, and the growing pressure to continuously do more in less time. Early on, doing business was all about relationships, and consisted mostly of local person-to-person interactions. (Two people knew and trusted each other, so…
  • Why Sterling is on Instagram

    Ben Einhorn
    23 Feb 2015 | 10:10 am
    “A picture is worth a thousand words.” We all know the figure of speech. But in the world in which we now live, where precious, expensive film is replaced by digital memory and cloud storage, it is easy to wonder if pictures are still that valuable. Well, at Sterling we believe that a picture is now worth far more than just a thousand words. After all, that’s why marketing and public relations agencies have adopted video and photography to optimize reach to target audiences. Social media marketing once disrupted our text-heavy PR world with limiting messages to 140 characters on…
  • Evaluating Bloggers: What Should I Consider?

    Pouneh Lechner
    17 Feb 2015 | 10:20 am
    One of the surprising aspects of managing a blogger program is the sheer number of blogs out there. I could give you a number in the hundreds of millions, but by the time you’re done reading this post, it will have grown by millions. People read billions of blog pages each month, making blogs a major forum to influence buying decisions. Hence the birth of Influencer Marketing, where marketing efforts are focused on the people who have influence over a specific target market vs. the market as a whole. Influencer marketing centers on third-party validation by those who have become trusted…
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    Beast Of

  • 3 questions about Indian e-commerce’s mobile-only obsession

    Karthik S
    21 Mar 2015 | 9:56 pm
    This current mobile-only obsession by Indian e-commerce brands throws up some interesting questions, inside my head. Some context, before that: Flipkart moves towards becoming app-only platform – Livemint Myntra to shut down website by year end, to concentrate on mobile app: Report – Tech2 Why e-commerce firms are rapidly shifting focus to mobile phones to lure customers – The Economic Times …and, Now, the questions. 1. What’s the impact on search? If the leading brands go app-only (not only mobile…
  • Real-time is dead. Long live ‘My time’!

    Karthik S
    12 Mar 2015 | 1:06 am
    1998 “Hello! My name is XYZ. I’d like to complain about…” “I’m sorry about your experience. Could you please help me with your ABC number?” 2005 Dialling a number. “Triiiinnng. Triiiinnng”. “Good evening! Welcome to the IVR of Ajax Inc. Please select an option from the following menu” “Your call is important to us, please hold on” “Your call will be attended to in XY minutes” 2010 Looks up brand website for mail ID to write to. Opens email, writes a complaint email. Sends. Gets response in 24 hours. 2014…
  • Death row inmate joins Twitter

    Karthik S
    5 Mar 2015 | 5:32 am
    The following piece is entirely fictional. It is merely an imaginative piece penned to explore the possibilities of where this on-going debate around the documentary could head, if social media joins the mix, in ways other than people merely commenting and debating the ban.    I repeat: The following piece is entirely fictional. It is merely an imaginative piece penned to explore the possibilities of where this on-going debate around the documentary could head, if social media joins the mix, in ways other than people merely commenting and debating the ban. Sukesh kept asking his jail…
  • Flipkart vs. Amazon, HP vs. Lenovo – what is it about Twitter that has brands behaving like impulsive kids?

    Karthik S
    22 Feb 2015 | 8:21 pm
    So the good guys at Reddit found that someone from Flipkart ordered from Amazon and posted a pic. Some over-enthusiastic person at Flipkart, manning their Twitter handle couldn’t let go of the opportunity and offered this retort. Others egged Amazon and I was ransacking my brain on what their comeback would be… if it’d as abrasive as Flipkart’s swagger, or something more tame. They did come back and it was very, very mature – something you’d expect from the more senior player!   This tone perhaps helped Flipkart look at things differently too and they…
  • Streaming in and out of WPP Stream India 2015

    Karthik S
    7 Feb 2015 | 7:33 pm
    Stream India 2015 is my first unconference experience. The format is mighty interesting and untethering! Participants are asked to jot down their topics on a board and given the limited slots available for discussions (48 slots per day; 8 concurrent sessions, across 6 one-hour slots), people need to make up their mind and list their topics fast. Discussions on Day 1 (click on image for larger view) Discussions on Day 2 (click on image for larger view) The surprising – and best – part was that most of the sessions were completely non-pluggy, or, non-sales pitch’y! The…
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    Jill Kurtz, APR

  • LinkedIn Analytics Should Guide Company Pages

    Jill Kurtz
    31 Mar 2015 | 7:06 am
    LinkedIn offers free analytics for company pages. here’s a look at the insight you can gain for your efforts to engage there. The analytics button is one of the navigation choices near the top of your company page. here’s what you’ll see: The updates dashboard breaks down each post and provides data about impressions, clicks, interactions, followers acquired, and engagement. A graph maps reach and engagement over an adjustable period of time. The followers dashboard offers a breakdown of organic vs. acquired (via sponsored content) followers. There is also demographic data…
  • Instagram Rising

    Jill Kurtz
    30 Mar 2015 | 6:49 am
    The number of US Instagram users increased nearly 60 percent in 2014, bringing the social network’s US monthly user base to 64.2 million people, according to new figures from eMarketer. Instagram surpassed Twitter to become the second-largest social network in the US. Twitter’s US user base was 48.4 million in 2014, eMarketer estimates. By 2018, Instagram is expected to have more than100 million users. Teens and millennials dominate Instagram’s user base. In 2015, 20.3 million US Instagram users–26.2 percent of the total–will fall within the 25-to-34 age group. for the…
  • How To Schedule YouTube Videos Using YouTube Video Scheduling

    Elissa Leif, CEO, MiniMatters Video + Marketing
    26 Mar 2015 | 7:29 am
    Guest Post by Elissa Leif, CEO at MiniMatters Video + Marketing, and editor of MiniMatters Web Video Marketing Blog MiniMattersprovides clients with a useful combination of video production and video marketingservices to enable clients to gain the best possible engagement and results from their videos. This article focuses on the developing YouTube video scheduling features, and hits that exact point of how to gain more from your videos through integration with social media tools and strategies.Filed under: Communication Tagged: on-line video, online video, video
  • Ah, Hindsight

    Jill Kurtz
    25 Mar 2015 | 6:09 am
    A career is an interesting journey. I once thought that the path was set in college with the choice of major and target job post-graduation. Boy, was I ever wrong. Lately, I have been struck by just how much I have learned from all the jobs and roles I have had. I conclude that risk-taking and eagerness, coupled with a little bravado, got me through the early years. Now, I work off the richness of my experiences. It’s important for professionals at every stage of their career to reflect on where they are and what they have learned. That’s why I think the March 27 roundtable,…
  • Getting Customer Service by Email Right

    Jill Kurtz
    24 Mar 2015 | 6:03 am
    Guest Post by Leslie O’Flahavan, principal at E-WRITE Most customers realize that there’s good chance they’ll get a form reply when they when they email a company to ask a question or provide feedback. But is a form reply always cold or bureaucratic? Not necessarily. Read on to find out how to write form letters, or templates, to customers without sounding like a robot.Filed under: Communication, E-mail Strategies Tagged: customer satisfaction, customer service, E-WRITE
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  • PR Consultancies Clients’ Perception Study

    28 Mar 2015 | 2:30 am
    (To be filled only by Corporate Communications Professionals) Indian PR Forum, a premier platform for Indian PR practitioners is attempting to conduct a study on client perception about their PR consultancies based on several parameters. Request all professionals at the corporate communications side to participate in this study to help us gather collective information on ‘What does clients expect from their PR partners?’ This study will be used as a training tool for PR practitioners raise to enable them to enhance their servicing standards to meet expectations from their clients. Also…
  • Text100 India announces the launch of HyperText

    26 Mar 2015 | 10:24 am
    Former Bite team to accelerate the agency’s integrated growth in India Text100, today announced the launch of HyperText, its new brand in India. HyperText will be part of the Text100 India Group and will deliver client campaigns with an integrated and digital approach across multiple sectors.  HyperText will be made up of Bite India’s former team and follows the finalisation of the merger between Text100 and Bite in the Asia-Pacific (APAC) region and in mainland Europe in January 2015.    Text100, the flagship NextFifteen brand in India will continue to deliver…
  • Masterstroke Interview with Shravani Dang, VP & Group Head,Corp Communications, Avantha Group

    Richa Seth
    24 Mar 2015 | 10:49 pm
    Communications is now complex and a rapidly evolving field, youngsters who plan to join this industry should be Adaptive, expect Constant Change, Engage in the conversation, Build Alliances, Be Anticipative, Focus on Impact and the Results and lastly develop Skills to adapt digital media, says Shravani Dang, Experienced leader in Corporate Communications, Citizenship, Diversity, Board Member APACD. In a candid interview with Richa Seth, she shares her experiences and insights, please read on the interview below. 1. Tell us about yourself and the exciting journey you have had over the past…
  • Freelance Practitioners V/S Consultancies

    Vikram Kharvi
    24 Mar 2015 | 5:54 am
    You must have witnessed many debates on working with a freelancer versus a full-fledged communications consultancy either from your prospects or current clients. Some strongly advocate freelance practitioners while others prefer an organized approach and will always stick to an established consultancy. As each one’s experience and perception differs, this debate never throws a conclusive approach. While I wanted to personally write on this debate, thought being at a consultancy side throughout my career, there would certainly be some bias towards consultancies. So instead thought of…
  • Email Goof-up – Apologize quickly

    19 Mar 2015 | 7:15 am
    The emails and the more recent devils – WhatsApp and Twitter has set within us some sort of timer, which starts ticking the moment we see an email dropped in our inbox or message on our Twitter feed or Whatsapp timelines. We get into some kind of urgency to reply to the message and without thinking enough we reply!!! 99% of times we do no harm; we are mostly correct and achieve our objective. It is the 1% that does most damage when we reply without thinking our response for a moment. The classic and quite old example of our behavior is responding by hitting ‘Reply All’. I have done it…
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    PR Daily News Feed

  • How do employee conditions affect PR efforts?

    31 Mar 2015 | 2:00 pm
    The advocacy group Canadian Fair Trade Network hopes its new campaign will make you think about the work that goes into the clothing you wear. The label reads: 100% cotton. Made in Cambodia by Behnly, nine years old. He gets up at 5 a.m. every morning to make his way to the garment factory where he works. It will be dark when he arrives and dark when he leaves. He dresses lightly because the temperature in the room he works reaches 30 degrees. The dust in the room fills his nose and mouth. He will make less than a dollar, for a day spent slowly suffocating. A mask would cost the company ten…
  • Days Inn parent offers statement after employee fired over interview

    31 Mar 2015 | 12:30 pm
    A Washington Post article ultimately led to a Days Inn employee getting fired, and now corporate is stepping in to help clean up the mess. It all started when Post writer Chico Harlan interviewed Shanna Tippen, whom he describes as “another hourly worker at the bottom of the nation’s economy,” about a 25-cent minimum wage increase in Arkansas. After the story came out, hotel manager Herry Patel, who introduced Tippen and the writer, fired Tippen. As Tippen puts it, “He said I was stupid and dumb for talking to [the Post]. He cussed me and asked me why you wrote the article. I said,…
  • British Airways, Uber respond after data breaches

    31 Mar 2015 | 11:00 am
    Two more data-breach stories shed light on the fact that information security is now a public relations issue. British Airways confirmed this week that thousands of its frequent-flyer accounts were hacked. The airline told several publications that personal data, including credit card numbers, were not stolen, but it froze several thousand frequent-flyer accounts while it works through the issue. British Airways issued the following apology in the wake of the breach: We are sorry for the concern and inconvenience this matter has caused, and would like to reassure customers that we are taking…
  • 6 reasons to hold back prank press releases

    31 Mar 2015 | 9:00 am
    With April Fools’ Day nearly here, many PR pros are secretly preparing clever tricks, but if you’re thinking about distributing a prank press release, you may want to reconsider. Though these hoaxes are intended to be harmless, fooling reporters with an untrue press release can be extremely damaging to your reputation and create a host of problems. Consider these factors: 1. Journalists. When you send a fake press release to a reporter, you’re putting his or her credibility on the line. Consider the flak Brian Williams received for exaggerating a story, resulting in a six-month…
  • Connecting the dots between PR metrics and strategy

    31 Mar 2015 | 6:59 am
    In communications, two of our biggest jobs are to translate data and PR metrics into narratives and narratives into PR metrics. Every month, my communications team and I get together to fill in our monthly PR metrics dashboard. It’s not a glamorous process, but it does give us a chance to identify our successes and challenges over time. And it got me thinking about the two-way relationship between PR metrics data and narrative. They are the yin and yang that comprise the ongoing dialogue we have with our audiences. From data to narrative The journey from data…
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  • Missing the signs

    28 Mar 2015 | 5:19 pm
    When you’re in the hospitality business, you want to take every opportunity to promote yourself. Right? Why then, this strange trend for new hospitality businesses to erect signs on their construction sites which don’t tell us anything at all? Lately, I’ve seen too many upcoming establishments share ‘watch this space’ and ‘follow us on social media for more’ messages on their temporary signs. They’re a wasted opportunity, insulting and stupid. Now .. this is a good an example of great signage. If you’re going to open a café or a microbrewery in a high-traffic location, put…
  • My A List is better than yours

    8 Mar 2015 | 9:19 pm
    What makes an A list? Most of the public would define the “A list” as celebrities and wannabe celebrities. They’re the in-crowd who get invited to glitzy launches, wear the latest fashions, walk the red carpet and appear in the social pages. But like so much in the PR world, there’s more to an A list than meets the eye. When you work in public relations, your stakeholders (or the people that matter to you, the ones you have to ‘take care of’) can vary widely.  What works for your A list, won’t necessarily work for mine. And believe me, your most powerful and influential…
  • Got style?

    28 Feb 2015 | 8:08 pm
    When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style  by Strunk and White. It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write stuff. If you’re a regular reader of this blog, you may know that – while I can write – I don’t always get it right when it comes to grammar. I don’t understand conjunctions.  I don’t understand clauses. Just reading those words makes my eyes glaze over. I do understand the active…
  • For sale: neighbourhood stories

    25 Oct 2014 | 10:33 pm
    A young girl munching on a toffee apple visited us this week. Countless middle-aged women visited us too, wearing three-quarter length pants, clutching handbags and usually arriving in pairs. An Asian father who has given up drinking and wishes his children would give up – he also visited us. We listened to stories from a portly  gentleman who has six children. He used to drive sports cars, now he says he drives ‘a bus’. He wore a huge smile and joked about wanting to buy the kite stuck into the tree on the verge in front of our home (one of our advertising tactics). In between, we had…
  • 5 alternative comms tactics

    20 Sep 2014 | 4:39 pm
    Communications professionals need a suite of tactics in their toolkit and in today’s blog, I’m sharing some more obscure ones that might suit you or your clients. Promoting your cause or your brand, or having conversations with your community, is not all about media releases. Take a look at this list of 5 ideas below: 1. Letters to the editor You don’t always need a news article to gain attention – the Letters pages of newspapers are still popular and may get you the attention and audience you’re after. Write a short, considered letter outlining your case. (Be prepared however for…
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    Melissa Agnes - Crisis Management Keynote Speaker

  • Does Wikipedia Present Risk to your Organization or Industry?

    Melissa Agnes
    31 Mar 2015 | 5:00 am
    Wikipedia, “the world’s most successful online encyclopedia.” It ranks extremely well in the search engines and is a crowdsourced initiative. There are rules to keep each Wikipedia page “by the people” and not prejudicially written by the person. When building up your online reputation, it’s a good thought to have a Wikipedia page, but there are rules involved with having it created. However, this post is not about those rules. This post is about the potential risks Wikipedia may present to your organization and/or industry. Risks that you may not have…
  • TCIP #043 – Bullying Ends Here with Tad Milmine

    Melissa Agnes
    28 Mar 2015 | 10:00 pm
    Welcome to episode #043 of The Crisis Intelligence Podcast, with Melissa Agnes and Tad Milmine. Those of you who know me and follow my work, know that bullying is a youth-affecting crisis that touches my heart. Every once in a while I write about this growing issue and do what I can to provide helpful resources and strategies for educational institutions and law enforcement. That said, I was recently introduced to Tad Milmine’s work in bully prevention and I was enamoured by his message and his proactive approach to helping bullied youth directly. Tad is a police officer who travels to…
  • TCIP #042 – Cultivating Outrageous Trust with Roy Reid

    Melissa Agnes
    21 Mar 2015 | 10:00 pm
    Welcome to episode #042 of The Crisis Intelligence Podcast, with Melissa Agnes and Roy Reid. Proactively building trust with your stakeholders is a profound crisis preparedness strategy (amongst other things). But in order to build outrageous trust, you need to begin by working from the inside out. An organization that focuses on building a corporate culture of trust with both their internal and external stakeholders will find that a) they minimize risk on a regular basis, in everything they do; and b) they have a powerful advantage in a crisis – the trust of their stakeholders, the…
  • Crisis Preparedness Strategy for Data Breach Hack Crisis

    Melissa Agnes
    19 Mar 2015 | 7:52 am
    After seeing organizations the likes of Anthem, Sony, Target, Home Depot – and the list goes on – suffer through a data breach hack crisis, I think it’s clear to state that a data breach hack is a risk that this digital era presents to your organization no matter its size, industry or any other criteria. Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. Do NOT make the same mistake that Anthem…
  • TCIP #041 – Life After United Breaks Guitars with Dave Carroll

    Melissa Agnes
    14 Mar 2015 | 9:01 pm
    Welcome to episode #041 of The Crisis Intelligence Podcast, with Melissa Agnes and Dave Carroll. In 2009, Canadian musician Dave Carroll published the first of three videos telling the story of how United Airlines carelessly broke his guitar. This video, as I’m sure you recall, was titled “United Breaks Guitars” – and it created a media frenzy that a) sent United Airlines’s reputation down a downward spiral, resulting in an estimated $1.8 million dollar loss that year; and b) jump-started Dave Carroll’s career as a consumer activist, speaker, musician and…
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    Return on Reputation

  • International Women’s Day: Lessons in Leadership from the Women of MWW

    6 Mar 2015 | 11:46 am
    March 8 is International Women’s Day (IWD), a holiday that celebrates the achievements of women worldwide and inspires the next generation of women to make their mark on the world. At MWW, we believe in our #fearless female leadership, who continuously make it happen for our clients on a daily basis. In honor of IWD, we asked them for their secrets to success and what they want the next generation of female PR professionals to know as they develop their careers. Here’s what they had to say: Carreen Winters Executive Vice President, Corporate Communications @carreenwl Remember when doing…
  • Bully Be Gone

    5 Mar 2015 | 6:43 am
    Admin’s Note: This is a guest post from JP Schuerman, EVP and General Manager of MWW’s Western Region. Last Thursday, I had the opportunity to meet Jane Clementi, the stalwart mother – and now anti-bullying advocate – of Tyler Clementi, the bright-eyed co-ed who was bullied to suicide by his roommate, who deemed it appropriate to broadcast intimate, private moments of Tyler in his dorm room for public spectacle and judgment online. Simply because he was gay. Bullying is not an issue limited to religious, lifestyle or behavioral judgment. Actually, no one is immune – the…
  • Is It Time to Stop Talking About Millennials in the Workplace?

    11 Feb 2015 | 7:10 am
    Every day, we are inundated with news articles, infographics and studies about Millennials in the workplace, and the challenges of managing them.  Millennials are lazy, entitled, disloyal…or a contrarian view that Millennials are more career-driven, more qualified and in some way better than any generation entering the workforce. Funny, I’ve heard that narrative about the disenfranchised, difficult and lazy generation once before – it was about Generation X – for whom Wynona Ryder in Reality Bites served as the poster child.  I know because I am (technically) a member of Generation…
  • The 5 Things We Can All Learn From a CEO’s First 100 Days

    10 Feb 2015 | 6:46 am
    One of the things I enjoy the most about my job is working with CEOs as they embark on a new leadership journey.  A new CEO gets a blank page, a fresh start – and the opportunity to decide what he or she wants to stand for as a leader, and to impact an entire organization, and sometimes an entire industry.  This is a business situation where the power of communications is clear – to define goals, to build consensus, to bring a little bit of inspiration to the world. Much is written about a CEO’s first 100 days, and MWW has its own 100 day protocol for embarking on this journey, and…
  • The Connection Between Happiness and Success

    9 Feb 2015 | 8:29 am
    MWW recently held an annual leadership retreat – where we came together for two days to collaborate on priorities, define (and re-define) goals for our company and refresh relationships as a team.  We were fortunate to have support from some experts and facilitators who began with a very simple, but bold statement.  Happy people = happy outcomes/results. Perhaps it is the power of suggestion, I’ve started to see this premise popping up everywhere since that day, and it seems to be a dominant theme coming from successful female leaders.  Like Ivanka Trump, who says that having a happy…
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  • Why Audience Is Key To Your Blogging Success

    Amanda Hicken
    26 Mar 2015 | 10:57 am
    Today’s blogging community is dramatically different than what it once was. In the mid 1990s, online diaries sprang forth from discussion groups, bringing writers a more structured way to journal their personal thoughts and activities. Thanks to the introduction of tools like LiveJournal, Blogger and WordPress, blogging exploded in popularity in the early 2000s. Now, millions of blog posts are published each day. Although most bloggers still communicate via the written word, you’ll find others that use video, photos, or audio to tell their story. Multi-author blogs,…
  • Press Release Tips: Writing Headlines with Impact

    Michael Pranikoff
    25 Mar 2015 | 12:00 am
    Image from Flickr/Creative Commons, Peter Rukavina Today we are going to dissect how each component of your press release can drive readership and engagement if done correctly. The first and perhaps most overlooked component of a press release is the headline. Headlines have evolved from simple announcements that inform journalists of a new product or service. Today news releases are indexed by thousands of online databases & search engines, are shared multiple times via social media, and are still used by journalists to help write stories. Your press release…
  • Spin It to Win It: PR Newswire Staff Raise Funds for Rare Cancer Research

    Danielle Ferris
    24 Mar 2015 | 12:48 pm
      Cancer affects all of us in some way, whether through personal experience or watching loved ones battle this disease. There are many organizations that raise money for the most common forms of the illness, but when it comes to rare cancers, there is little funding for research. On Sunday, March 8th a team of PR Newswire’s colleagues in New York participated in a fundraiser called Cycle for Survival. The annual spinning event and nonprofit raises money for research of rare cancers at Memorial Sloan Kettering Cancer Center. Since its creation in 2007, Cycle for Survival has…
  • PR Newswire’s Media Moves at: Thomson Reuters; Los Angeles Times, The Boston Globe and More…

    Kevin Frey
    23 Mar 2015 | 2:19 pm
    PR Newswire’s research group makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your Brand Across the Web Thomson Reuters (New York, NY): Bond Reporter Nadia Damouni (@NadiaSpeaks) takes on the Mergers & Acquisitions Team Leader role and former Equity Reporter Greg Roumeliotis (@GregRoumeliotis) is the Editor of…
  • 4 Things You Should Do During a #PR Crisis

    PRN Bloggers
    19 Mar 2015 | 1:05 pm
    Crises are always difficult and rarely expected, but being prepared can mean the difference between success and failure for a brand. Being able to refer to a well thought-out crisis plan can make a bad situation manageable, and it helps all internal team members get on board with what needs to happen. Yet, crisis plans are not a one-size-fits-all option. Careful planning before an emergency arises can help you avoid pit falls in the midst of chaos.   You don’t know how you’re going to be in a crisis until you’re in a crisis #crisiscomms — CNWGroup (@CNWGroup)…
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    Polaris Marketing & PR

  • The Top 10 Must-Follow People on Twitter: The CMO Edition

    Shelley Pringle
    31 Mar 2015 | 6:00 am
    If you’re a busy CMO wondering who to follow on Twitter, you’ll find a few suggestions in a recent study released by Leadtail and Neustar. The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter, examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. Leadtail identified over 1,000 CMOs and marketing executives at both brands and agencies in the US and Canada. They then analyzed 131,697 tweets published by these marketers between September 15 and…
  • Media Training: 3 Essential Lessons

    Shelley Pringle
    24 Mar 2015 | 5:16 am
    We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. Of course, it’s our job to run interference with media on their behalf: responding to media inquiries, providing proper briefings, suggesting key messages and analyzing their interviews. However, someday they will need to prepare for a media interview without access to communications expertise. When that day comes, there are 3 essentials they need to know about conducting effective interviews. #1 Key…
  • Why Every Business Owner Needs to Know a Little Something about SEO

    Shelley Pringle
    20 Mar 2015 | 6:00 am
    Every business owner needs to know something about search engine optimization. If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. And we’d held those positions for several years. Sound too good to be true? It turns out it was. In 2006, we started working with a reputable search company. As a start, they made…
  • PR Agency: Multi-National versus Boutique

    Shelley Pringle
    17 Mar 2015 | 3:00 pm
    Careers are funny things. You often end up in a place your younger self would never imagine. Freshly armed with a BA in English Literature, I wanted to be a librarian. That was many years ago and here I am today running my own PR agency. What happened? The library job wasn’t such a great fit. I moved across the country, attended business school and after graduating, I landed a marketing job at Unilever. My first assignment was assistant product manager on Becel Margarine, a heart health brand with an active public relations program managed by the client team and Burson-Marsteller. It was my…
  • Is Social Media Helping or Hurting the Women’s Movement?

    Shelley Pringle
    13 Mar 2015 | 9:30 am
    Feminism is all the rage these days. I know because Hollywood tells me so. Tina Fey and Amy Poehler turned the Golden Globes into a feminist event. And in her Oscar acceptance speech for Best Supporting Actor, Patricia Arquette called for pay equity while the likes of Meryl Streep, Jennifer Lopez and others in the audience whooped in agreement. Social media and Twitter in particular, amplified Arquette’s words. Briefly, @pattyarquette was a hero to women everywhere … or at least to those with Internet access and a Twitter account. Backstage, things fell apart when Arquette elaborated:…
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    Pressat Main Newswire

  • Urban Mushroom Farm Succesfully Crowdfunds And Spreads The Love With Coffee Waste

    31 Mar 2015 | 8:54 am
    Tuesday 31 March, 2015 Just about anyone drinks a few cups of coffee each day, but not many people know that you don't need to throw the grounds away afterwards. Believe it or not, used coffee grounds are an ideal way to cultivate mushrooms. Unlike traditional mushroom farming, it's a low-tech solution as there's no need for expensive equipment and the brewing process renders the grounds pasteurised - important when growing mushrooms. There is almost no impact to the environment and the idea could spur a whole new generation of Urban Agriculture projects around the world. GroCycle, a company…
  • Multi-Format Ad Campaign for Hiive Launched by Media Agency Group

    31 Mar 2015 | 8:53 am
    Tuesday 31 March, 2015 Media Agency Group is pleased to announce a new multi-format advertising campaign in various cities around the UK. MAG has coordinated radio, transport and out of home advertisements to promote the services of Hiive, the professional network for creative people powered by Creative Skillset. An outdoor campaign has begun for two weeks, with overground passenger panels in London and posters in Manchester Piccadilly rail station, while a four week radio campaign airs 30 second commercials across some of the UK's most popular national radio stations. In April, a Bristol…
  • BBC Two Orders Third Series Of The House That £100k Built And A Second Run Of The £100k House: Tricks Of The Trade

    31 Mar 2015 | 8:11 am
    Tuesday 31 March, 2015 Remarkable Television, part of Endemol Shine Group, has today announced thatThe House That £100K Built has been commissioned for a third series and a second run of The £100K House: Tricks Of The Trade will also return to BBC Two.Both programmes have been commissioned for BBC Two by Alison Kirkham, head of commissioning, formats, features and events and Tom Edwards, commissioning editor formats and features. The two series delivered impressive ratings during their first outings with The House 100k Built peaking at 2.41 million viewers and a 11.3% share in an 8pm slot;…
  • Taking a Bath, Posting a Letter, Visiting the Dentist or Taxing Your Car? It Will Cost You More on Wednesday!

    31 Mar 2015 | 8:11 am
    Tuesday 31 March, 2015 Zero inflation doesn't mean the cost of everyday bills are not going up. In fact, this week alone we are going to see a raft of hikes from water providers, council tax, car tax right down to the price of postage.1. From today, first-class stamps will rise from 63p to 64p and the price of a second-class stamp will go up from 53p to 54p. For bigger items the price of a large letter first-class stamp up to 100g will rise by 2p to 95p and the price of a large letter second-class stamp up to 100g will go up by 1p to 74p.2. Average council tax bills going up by an average of…
  • ICT in Sudan: An Economic Analysis of Impact and Use in Universities

    31 Mar 2015 | 7:49 am
    Tuesday 31 March, 2015 Technology can be a double-edged sword for emerging economies. In Sudan, information and communication technology (ICT) has proved an important tool for producing and transferring knowledge. Yet it has also created a new digital divide, which has only deepened existing inequalities. The question therefore arises: how can countries like Sudan 'catch up' without increasing social exclusion? Dr. Samia Nour's new book, Information and Communication Technology in Sudan: An Economic Analysis of Impact and Use in Universities, explores the dual implications of technological…
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    Latest Thinking

  • Mobile Madness: Your Bracket Can’t Be Fixed But Your Website Can

    24 Mar 2015 | 12:00 am
    Google recently announced that starting on April 21, 2015, it would incorporate a mobile-friendliness factor into its ranking algorithm. Almost as shocking as Villanova’s loss to NC State, this latest update is said to exclusively affect mobile search results and has created so much hype that some in the industry have dubbed it “mobilegeddon.” In a world where over 2.7 billion people have smartphones, it has become the norm to rely on our iPhones or Androids to search for everything from restaurant reservations to sporting event tickets, a new pair of Yeezy Boost’s and beyond. In its…
  • The 4 Foundations of a Winning Issue Advocacy Campaign

    23 Mar 2015 | 6:09 am
    “I present myself to you in a form suitable to the relationship I wish to achieve with you.” – Luigi Pirandello, (b. 1867 – d. 1936) The Nobel Prize winning playwright Luigi Pirandello was obsessed with the irony of twisting one’s image to meet unobtainable goals, only to fail tragically by not being faithful to one’s true identity. As grassroots and advocacy strategists, we too are sometimes doomed to the same fate. While you may find some merit to dressing up your policy issue to appeal to your audience, a coordinated mission-driven approach executed with discipline more often…
  • Brian Finch on Data Breaches and Trade Secret Security

    19 Mar 2015 | 2:17 pm
    In this LEVICK Daily video interview, Brian Finch, a Partner at Pillsbury Winthrop Shaw Pittman, LLP outlines the top threats to trade secrets and the necessity for organizations to be proactive against cyber threats.  Specialty  Data Security & Privacy
  • LEVICK further enhances Public Affairs and Crisis capabilities with hire of Tim Gay

    4 Mar 2015 | 8:56 am
    Longtime Public Affairs Professional and Author to Provide Strategic Counsel and Thought Leadership Expertise to LEVICK   March 04, 2015 -- In the latest step in LEVICK’s ongoing growth and rapid expansion, the communications firm announced the hiring of Timothy M. Gay, an expert who has spent decades providing communications counsel and thought leadership expertise to clients across the industry spectrum.   Mr. Gay was most recently Senior Vice President at Grayling and its predecessor firm, Dutko Grayling. He also brings 15 years at other public affairs agencies, including Powell Tate,…
  • Former Assistant U.S. Attorney and Federal Prosecution Spokesman Samborn Joins LEVICK

    25 Feb 2015 | 6:58 am
    Top-Tier Litigation Communications Specialist Will Head New Chicago Office Feb. 25, 2015 -- In the next step of LEVICK’s ongoing growth and rapid expansion, the communications firm announced today the hiring of Randall Samborn, an attorney and former legal journalist who spent two decades with the Federal prosecutor’s office in Chicago leading one of the Federal government’s most active and successful prosecutorial public affairs operations. Over the course of his career, Samborn played a key role in the prosecutions of Illinois governors Rod Blagojevich and George Ryan as well as cases…
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    Spin Sucks

  • Create a Positive Website Customer Experience

    Ben Shwartz
    31 Mar 2015 | 9:58 am
    By Ben Shwartz Customer experience can make or break a business, and that often happens right on your website. While organizations are constantly looking for creative ways to grow, they should also never neglect the importance of this customer experience.  And, while it’s important to brainstorm ideas for generating positive experiences, the right foresight can also actively allay customer dissatisfaction while promoting your site as a model standard within your industry. The following tips will help you create positive, lasting customer experiences on your website. Appeal to the…
  • The Horrible Case of Unwritten Rules

    Gini Dietrich
    31 Mar 2015 | 3:58 am
    By Gini Dietrich In the early days of Arment Dietrich,we had what we called the energy center—a group of cubicles in the middle of the room where all the interns sat. It was called such because, well, there was a lot of energy in there. They talked to one another all day long. They pulled pranks. They brainstormed. They laughed and asked out loud for help. It was a really fun area of the office. You had to walk right through the middle of it to go to the women’s restroom so I easily stopped through there eight to 10 times a day. One day, I was in a hurry and I rushed through in…
  • Crisis Communications from the Inside Out

    Kornel Bohm
    30 Mar 2015 | 9:58 am
    By Kornel Bohm We often focus only on the external side of crisis communications, however the internal component is just as, if not more, important…and often overlooked. Employees of an organization are the most important protectors and brand advocates and protectors of corporate reputation. It is they who—with their hands-on presence, call center activity, and use of social media—personify the company in the eyes of the public opinion. Whether you like it or not, employees are a major component of any crisis communications. Therefore must also be part of an effective crisis…
  • Crisis Communications: Have a Plan for Success

    Gini Dietrich
    30 Mar 2015 | 3:58 am
    By Gini Dietrich What a whirlwind last week was at Social Media Marketing World! As part of a beta test, I worked with Phil Mershon and Michael Stelzner to schedule meetings with organizations that need help with crisis communications and those went really well! We talked about everything from negative reviews and snarky emails to tax evasion and Hurricane Katrina. Some of what we discussed could have been completely avoided while others were a major slap in the face of the unprepared. The one thing everyone had in common, though? During the crisis communications, they got defensive and…
  • Gin and Topics: There is a New Comedian Among Us

    Gini Dietrich
    27 Mar 2015 | 9:58 am
    By Gini Dietrich It’s the last day of Social Media Marketing World and I have yet to speak. I’m doing my solo crisis communications presentation this morning and I’m already super nervous. It also ends 90 minutes before my flight leaves so I have the added stress of getting out of there right as it ends. I need to go for a run and work off some nervous energy! Wish me luck! While I do final rehearsal and preparation (and go for a run), I’ll leave you with Gin and Topics. This week’s videos are courtesy of Mr. D., Kara Vanskike, Ellie Pierce, my momma, and yours…
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  • Successful Businessman Shares Personal Journey to Self-Discovery and Faith

    31 Mar 2015 | 2:49 pm
    Colorado Springs, CO (USA), March 31st, 2015 — Greg Grandchamp is not trying to sell you on his religion, in fact, calling himself a Christian had no impact on his life until he grew in his own personal relationship with Jesus Christ and realized how many people (himself included) were what he now calls, “Cardboard Christians.” Wanting to change this stereotype in his own life, and in others, he set out to become a disciple of Jesus Christ. His goal, to stimulate awareness and increase the understanding of what being a Christian is really about, and help others enhance their own…
  • The Car Hire Covers Each And Everybody’s Desire

    31 Mar 2015 | 2:36 pm
    Since of which corporate are these days are with car rental service. This rental facility consumes extremely less point in time and increases work usefulness. Full amount of comfort is supplied unless like the run to travel anyplace in the city. And if something occurs to the car even as travelling the corporate vehicle renting services right away provide with a different car in order to uphold their service excellence, as well as standard of the services. We are able to have fun the tune of our selection or even look at any movie although while travelling. There would be no fright of the…
  • Baierlacura.Com Introduces Different Models Of Acura

    31 Mar 2015 | 2:29 pm
    FOR IMMEDIATE RELEASE Wexford, PA (March 31, 2015) – When you are about to buy a used car, then you would always be suggested by the experts to look after several intricate matters, related to the car buying process. Added to that, a conscious eye on the dealer needs to be kept by you, in order to ensure quality deals. In case you are still finding some difficulties in buying a renowned branded car, then Pittsburgh Acuracompany, is going to support you in a great way, as this company has come up with the most fascinating deals for you. This company has flourished itself…
  • Kellyford.Com Brings In Different Used Models Of Ford Vehicles

    31 Mar 2015 | 2:02 pm
    FOR IMMEDIATE RELEASE Melbourne, FL (March 31, 2015) – If you are planning to purchase a used car, then buying any model of Ford would be a perfect decision for you. However, you should be utmost careful in terms of buying the most pocket friendly Ford car and also consider to deal with a reliable dealer. If you are yet to locate the comprehensive dealer for Ford cars, then would be your proper facilitator. This company has established itself at the top-class dealer of the market. This company has introduces Used Ford Models in Orlando. Other than that, if you are planning…
  • Hendersonkia.Com Is All Set To Come Up With Affordable Deals On KIA Models For The Customers

    31 Mar 2015 | 1:37 pm
    FOR IMMEDIATE RELEASE Henderson, NV (March 31, 2015) –Every car buyer of this era is suggested to follow a thorough back ground check procedure on the selected car dealer, before buying a specific car. However, if you are about to buy a used car from a particular market dealer, then the necessity of ensuring the reputation of the pre-owned car selling company becomes even more difficult. However, if you are dealing with a reputed company like,, then you can just sit back and relax, as the team of this company would take care of the entire car buying process for your…
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    B2B PR Blog Blog

  • Wanted! Media Relations Specialist
    31 Mar 2015 | 2:28 am
    TopLine Comms needs a media relations specialist to revolutionise our approach to dealing with the media. Could it be you?
  • Review: The Reputation Playbook
    26 Feb 2015 | 10:04 am
    B2B PR Blog Editor Heather Baker (@TopLineFounder) reviews one of 2014's must-read business books. 
  • The calendar every Fintech Boomer needs to have
    13 Jan 2015 | 9:17 am
    Download the 2015 Fintech calendar - your essential guide to the events every Fintech star should be attending in 2015. 
  • Introducing The Fintech Little Black Book
    3 Dec 2014 | 3:38 am
    Are you interested in Fintech? If so, we have just what you’re looking for: a free A-Z guide to the movers and shakers on the Fintech scene.
  • PR case study: How F-Secure cashed in on your thirst for Wi-Fi
    12 Nov 2014 | 8:50 am
    You can get away with a lot if your campaign is relevant to your target audience, says Lauren Mason (@laurenkmason), content marketing specialist at TopLine Comms, in this month’s PR case study.
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    bridgebuzz blog

  • 7 Tips from PR Strategists: Working in the Crossover between PR + SEO

    Carinna Gano
    10 Mar 2015 | 10:23 am
    Many public relations practitioners ignore search engine optimization (SEO) in their work. Perhaps some don’t know enough about SEO to incorporate it into their work, others don’t think SEO is that important, and yet others feel it’s up to someone else to optimize content for search engines.
  • Can PR Strategies Help Persuade Americans to Accept Scientific Facts?

    Lucy Siegel
    5 Feb 2015 | 7:36 am
    The recent serious outbreak of measles that started in Disneyland in California brings up the perennial question of why so many Americans refuse to believe in science. 
  • PR for Startups Fuels Growth

    Carinna Gano
    29 Jan 2015 | 9:07 am
    So you’re the owner of a startup with a limited (or nonexistent) marketing budget, and you’re wondering whether PR is worth an investment.  It absolutely is—successful PR can do wonders for your business and can be a huge help to you.  Here’s why PR for startups is worth the investment.  
  • Five Predictions for PR and Marketing Services in 2015

    Carinna Gano
    5 Jan 2015 | 7:27 am
    New year, new trends.  The landscape of PR and marketing services will continue to change in the new year.  Here are my predictions for what PR will look like in 2015:
  • Forget About PR Strategies - Here’s My List of 14 Everyday Annoyances

    Lucy Siegel
    24 Dec 2014 | 9:07 am
    In the spirit of bah, humbug, I offer you this Christmas Eve list of 14 pet peeves. They’re not massive calamities (that blog post is coming soon). They have nothing to do with PR strategies, the usual topic of this blog. Some of them involve my work, others occur while getting to work and some are probably generational. Here’s my list: 1. Line-cutters                                               
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    Solomon McCown & Blog

  • You Can Save 50 People by Signing Your Name

    30 Mar 2015 | 1:41 pm
    Today nearly 124,000 men, women and children are awaiting organ transplants in the United States; and thousands more are in need of tissue and cornea transplants to restore their mobility and sight. Between 2011-2012, only 28,000 of the 118,000 people on the transplant list received an organ donation – that is less than half of the people that were in need of a donation. April is National Donate Life Month (NDLM), which encourages Americans to register as organ, eye and tissue donors and celebrate those that have saved lives through the gift of donation. Despite the incredible advances…
  • Three Traits of Successful PR Professionals

    30 Mar 2015 | 11:48 am
    As spring break winds down, college seniors are looking forward to the future — careers, new cities, roommates and travel all await them when the graduation smoke clears. When recent graduates ask me what it takes to make it in public relations, I usually turn it around to them. Why do you want to work in PR? If they say, "I like to work with people," I usually steer them in another direction, for public relations isn't usually about working with people. But if they say, "I like learning new things" or "I am a news junkie" or even "I love to write," then I'll continue the…
  • Five Takeaways from Grant Thornton’s Cyber Security Panel

    27 Mar 2015 | 9:20 am
    There were plenty of lessons to be learned and best practices to take away from the dynamic panel discussion on cyber security held at the Westin Waltham on March 26. Grant Thornton's New England Office hosted the breakfast event, titled: "How to Prevent, Detect and Deal with Cyber Security Breaches." Grant Thornton's Kevin Morgan (Principal, Advisory Services) acted as moderator and Johnny Lee (Managing Director, Forensic and Valuation Services) was one of the three panelists. Joining Grant Thornton on stage were panelists Doug Meal (Partner, Ropes and Gray) and Ashley McCown (Solomon McCown…
  • What is SXSW and why does it matter?

    24 Mar 2015 | 12:32 pm
    South by Southwest– which goes by SXSW for short – is an enigma of sorts. Part music festival, part tech conference, part film showcase, and part hipster convention, South by Southwest is a conglomeration of interests on exhibition for nine days in Austin, Texas. A brief history of SXSW The inaugural SXSW was held in 1987 as a regional music festival. It continued to grow, and in 1994 other media aspects were added to the conference. Since then, the festival has continued to grow in size and scope with more than 2,371 musical acts and nearly 60,000 attendees. Famous artists like…
  • Moms On Twitter

    20 Mar 2015 | 12:54 pm
    At 7:06 PM on March 18, 2015, my life changed forever. My Mom texted to tell me she'd just sent her first Tweet. My Mom is no internet neophyte. She bought a hulking desktop computer for my brother and I in the early 1990s so we could learn how to type and learn computer programs because she knew they'd be a part of the jobs we'd have in the future. I have memories of dialing in to Prodigy and America Online in my younger years. But when it came to modern social media platforms like Facebook and Twitter, she'd been reluctant to join, citing the information mining these networks do to keep…
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    Maggie Patterson

  • Episode #64 – How to Fascinate in Your Marketing

    Maggie Patterson
    31 Mar 2015 | 12:00 am
    Have you ever wondered why one person is so fascinating and another is completely forgettable? Could be the same message or story, but the person sharing it makes all the difference? Welcome to the science of fascination, and the Fascination Advantage System created by Sally Hogshead.  In this episode I talk about the power of this system, how to use this information for your business and a few of the things it taught me about myself. Items Discussed in this Episode: The difference between the Fascination Advantage test and all the other tests out there. The concept and science behind the…
  • Episode #63 – It’s All A Test. Be Prepared to Fail.

    Maggie Patterson
    27 Mar 2015 | 12:00 am
    Business is so much easier when you approach a lot of what you’re doing as a test. The more you test, the more you correct and you’re on the road to success that much faster. Items Discussed in this Episode: It’s so easy to stay paralyzed by fear of failure in your business and not do anything to grow Taking the action to fail actually can lead to success By failing spectacularly at launching my first group program, I learned how great I am at one on one coaching and why it works best for my business Everything we do in our business is like running a lab-it’s all about testing and…
  • Falling and Failing: My Simple Guide to Succeeding in Business

    Maggie Patterson
    26 Mar 2015 | 12:00 am
    Have you ever had a really klutzy friend? You know, the one who falls for no apparent reason or is the first to spill stuff on their new white shirt? I’m that friend. I fall for no apparent reason, to the point where it doesn’t alarm my closest friends anymore. Last year, I attended the New Media Expo in Vegas, where I met up with a bunch of my online peeps for the first time.  As we headed towards our table in the lovely Bellagio restaurant, I tripped and hit the deck, drink in hand. I quickly jumped back up, and being that I was at the back of the line, no one was the wiser. When you…
  • Episode #62 – Creating a Category of One with Dr. Michelle Mazur

    Maggie Patterson
    23 Mar 2015 | 10:00 pm
    When it comes to speaking, and pretty much anything else, it’s all too easy to be forgettable. Dr. Michelle Mazur joins us today to talk about how to create a story around you and your business that’s uniquely you and positions you into a category of one. Items Discussed in this Episode: Is just telling your story enough? Michelle explains why it’s not even close to enough. Making your story ‘audience centered’ is key to speaking. Michelle explains how you can use your story to create a connection with the audience, and then move on to how it can help them. How to find your ‘small…
  • Episode #61 – Running an Online Business: What They Didn’t Tell You

    Maggie Patterson
    20 Mar 2015 | 12:00 am
    Some truth telling and a true story about my first online course back in the day in today’s episode. Dishing up feisty thoughts on what “they” don’t tell you about running your online business amid the big promises and formulas. Items Discussed in this Episode: When I entered the online world, I actually thought it would be easy to make money online – which we all know isn’t exactly true. The people who make millions online are the extreme exception, not the rule! When you only have influencers or early adopters, it’s very hard to scale your business; 1:1 work is really the…
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  • Intel Releases New NIST Framework White Paper to Show Cybersecurity Best Practices in Action

    Jack Kantelis
    27 Mar 2015 | 7:23 am
    With high-profile data breaches like Anthem and Sony occurring more frequently, the American public is increasingly anxious for a long-term solution against cybersecurity threats. People are no longer interested in hearing about how hacks happen; instead they want to understand what can be done to prevent them. Intel Security (formerly McAfee) was involved for more [...]
  • If It Bleeds It Leads – Navigating the Fine Line of Newsjacking During a Catastrophe

    Trish Rimo
    25 Feb 2015 | 6:28 am
    When – if ever – is it appropriate to use a tragic event reported in the news to pitch your own (or your client’s) message? At RH Strategic we’re pretty successful with the tactic of “newsjacking”: jumping on events like a government shutdown or a data breach to insert our clients’ voice into the mix. [...]
  • Three things to check twice for successful PR planning

    Kara Lundberg
    26 Jan 2015 | 11:21 am
    For many, the start of the new year means the kick-off of new PR plans and updated strategies. These plans are often integrated with a company’s overall marketing, sales and corporate objectives. And, if successful, should provide your business with optimum results in media. It is our best practice to counsel clients to review and [...]
  • RH Client MorphoTrust Developing Technology for Wallet-Less Future

    Jack Kantelis
    15 Jan 2015 | 9:20 am
    Every day, more of what makes up our daily lives seems to be conducted online. Calendars, address books, notepads and other objects that were commonplace in the physical environment just 15 years ago increasingly exist only online, accessible via our mobile devices. Consumer preferences for mobile over physical transactions are also driving innovations like Apple [...]
  • What do PR Professionals Do? It All Comes Down to Communications

    Anna Williford
    29 Dec 2014 | 12:33 pm
    While home for the holidays, I got asked the inevitable questions by my parents: “So, how is work going? And what exactly do you do?” As I discussed recent projects and client wins, by parents zeroed in on one activity: tweeting. They’re aware of Twitter but don’t really get it. I explained how Twitter lets [...]
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    (W)right On Communications » (W)right On Target Blog

  • Why PR is Becoming a Visual Game (and How to Win)

    Erica Schlesinger
    25 Mar 2015 | 3:00 am
    Remember when you were a little kid and your parents asked you to pick out a book to read? Did you gravitate toward the one that was a sea of black-and-white letters, or the cool one with lots of colorful, eye-catching photos? In high school geometry, which was the better textbook? The one that wrote […] The post Why PR is Becoming a Visual Game (and How to Win) appeared first on (W)right On Communications.
  • Meet the Team: Erica

    11 Mar 2015 | 9:54 am
    For the 2nd edition of “Meet our Team”, we’re showing off our communications strategist and hospitality PR pro, Erica Schlesinger. A San Diego native, Erica brings four years of publicity and communication experience to her position at (W)right On. She has worked with local and national clients in industries including hospitality, fashion, healthcare, food & beverage […] The post Meet the Team: Erica appeared first on (W)right On Communications.
  • 5 Signs Your Brand Needs a Refresh

    4 Mar 2015 | 3:31 pm
    By Keely Smith, Design & Multimedia Specialist Branding plays an influential role in setting a business up for success. A brand is more than just a logo – it is a visual representation of a business’ values and creates an entire customer experience from the visual identity and website to social media presence. So is […] The post 5 Signs Your Brand Needs a Refresh appeared first on (W)right On Communications.
  • (W)right On Communications Continues Growth

    26 Feb 2015 | 3:19 pm
    Chris Jensen hired as Jr. Communications Coordinator SAN DIEGO, February 16, 2015 – (W)right On Communications, one of the region’s largest marketing and public relations agencies, welcomes Chris Jensen to its growing team as Jr. Communications Coordinator. Chris will support the Communications Coordinator and Strategist team who are leading programs for client partners in the hospitality, […] The post (W)right On Communications Continues Growth appeared first on (W)right On Communications.
  • In Communications, the Only Constant is Change – Part 2

    Grant Wright
    25 Feb 2015 | 10:02 am
    by Grant Wright @grant_wright If you read my last post, you know that I like to partake in my version of crystal ball reading. In part one of this two-part post, I floated predictions of Facebook and Youtube’s dampening, social media specialists displacing all-knowing gurus and a positive trend of increasing two-way brand communications but […] The post In Communications, the Only Constant is Change – Part 2 appeared first on (W)right On Communications.
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    The Maven Blog

  • What is the Content Marketing Strategy for Your Law Firm?

    Jessica Sharp
    25 Mar 2015 | 12:43 pm
    Right now there are more ways to communicate with potential clients and referral sources than ever before. This, in part, is thanks to content marketing. By now most firms realize that creating a content marketing strategy that is relevant, engaging and social can make a huge difference in your legal marketing strategy. Simply stated, content marketing is a way to leverage interesting and valuable content and use it for promotional purposes across multiple channels. Savvy lawyers and law firms are using it as a means of increasing awareness, establishing influence, providing useful…
  • Legal Marketing: 5 Things PR Firms need to know about their legal clients - 5 things legal marketing professionals need to know about their legal clients and a few tips that may help you navigate the attorney-marketer relationship.

    Valerie Calderon
    24 Mar 2015 | 7:58 am
    If you are a communications professional and have decided to take on some law firms or individual attorneys as clients, you will likely face a unique set of obstacles. Attorneys are very particular about the way they market and that’s not without valid reason. On one hand, an attorney needs to promote her- or him- self in order for potential clients to find them. On the other hand, if an attorney decides to advertise in a new or innovative way, they may risk drawing the attention of their state bar ethics board. Here are some things that PR Firms and marketing professionals need to know…
  • 3 Key Differences Between B2C and B2B Content Marketing

    Rebecca Devine
    23 Mar 2015 | 1:30 am
    What differentiates a B2C vs. B2B content marketing campaign? Strategically, the goals of B2C and B2B content marketing programs are similar whether your company sells chewing gum or consulting services. Both aim to increase awareness, engagement and ultimately drive action.  However, how you approach and execute these campaigns varies greatly depending on your audience. Below are three critical differences that make B2C and B2B content marketing campaigns unique: Audience:  Not surprisingly, B2B and B2C audiences are very different.  B2B companies tend to target a narrow set of business…
  • How to Use Hashtags as a Business Development Tool

    Meghan McGarrigle
    16 Mar 2015 | 11:51 am
    Is your company active on Twitter? If not, it should be. According to Twitter’s website, there are currently 288 million monthly active users and 500 million tweets are sent per day. That leaves a huge opportunity to network! Networking doesn’t just happen at social events anymore; folks are heading to the social media scene to make new connections. If used correctly, hashtags can be used as a way to find connections with similar interests, reach new followers and get more eyeballs on your content. Here are a few tips to keep in mind when hashtagging. Do your research: When getting ready…
  • 5 Tips for Marketing Your Apartments to Students

    Rebecca Devine
    2 Mar 2015 | 8:43 am
    If you are a multifamily developer today, you’re probably struggling with ways to reach Millennials. Approximately 5,000 units are currently under construction in Center City, Philadelphia, many of which would be ideal off-campus housing options to students.  That’s a lot of product in the pipeline, making the competition fierce for a piece of the Millennial pie. As I’ve covered in previous posts, traditional commercial real estate marketing strategies must evolve beyond ribbon cuttings and email blasts if they are going to differentiate themselves in such a competitive space.
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    Critical Conversations

  • Halls’ Antarctic Expedition | #vaiencarar

    MSLGROUP Admin
    31 Mar 2015 | 4:49 am
    Ever thought about taking a short break in Antarctica? That’s how three participants in candy brand Halls recent social media competition were rewarded. The lucky winners left on 12 March, 2015 for a three-day trip to the cold continent with the final, and greatest challenge: to drink water straight from a glacier, whilst chewing a Halls extra-refreshing ‘Prata’ candy. Source: Halls Brasil on Facebook During a week in February, 129 people felt adventurous enough to apply for the trip by posting a 15 second video on Facebook or Instagram, drinking ice-cold water while eating Halls ‘in…
  • Six Steps to Planning Success | The Future of Creativity

    Critical Conversations
    30 Mar 2015 | 3:30 am
    By Benjamin Koe, Regional Director, Strategic Insight and Impact, Singapore, MSLGROUP Asia. MSLGROUP Asia’s iQube methodology is based on our three guiding principles – Insights, Integration, and Impact. This planning methodology is developed to help our offices create real impact in a hyperaccelerated world where change is the only constant. MSLGROUP Asia’s iQube Planning Framework   Benjamin as the Regional Director of Strategic Insight and Impact, based in Singapore brings more than 10 years of experience in social media listening, analytics, and strategic planning. Koe is…
  • Canadian Millennials and Business Citizenship

    MSLGROUP Admin
    27 Mar 2015 | 5:39 am
    By Isabelle Dubé-Côté, Executive Director, Corporate Communications & Reputation Management, MSLGROUP In the context of the launch of the MSLGROUP “Corporate Communication & Reputation Management” practice in Montreal, Pascal Beucler and I had the opportunity to deliver a presentation at RDV Marketing, organized by Infopresse, on March 25. During this annual conference, we presented the results of the study “Millennials & Business Citizenship” and our strategic approach to address this new reality, in front of a public consisting of 600 marketing and communications…
  • SxSW 2015 Conversation Recap with Quid | #MSLSxSW

    MSLGROUP Admin
    26 Mar 2015 | 7:27 am
    By Jeffrey Melton, SVP, Global Technology and Platforms, MSLGROUP Prior to the beginning of SXSW Interactive (SXSWi) 2015 MSLGROUP in partnership with Quid set out to predict hidden topics and connections likely to pervade the SXSXi conversation. In order to predict these, all 1629 SXSWi session descriptions were analyzed and organized based on connecting patterns in language and keywords. While many topics proved similar to the predetermined topics chosen by SXSWi organizers, we recognized a couple of interesting topics not explicitly identified as formal programming. Empowered Women and…
  • SxSW Learnings from NY Times, Forbes, CNN and Buzzfeed

    MSLGROUP Admin
    25 Mar 2015 | 3:53 am
    By Mark McClennan, APR; SVP, MSLGROUP, Boston I had the pleasure of listening to senior digital executives at the New York Times, Forbes, CNN and Buzzfeed share their thoughts and vision for the role of content and comments at SxSW 2015. While there was much agreement, there was also a good deal of disagreement, and that makes for some interesting discussion. Without further ado, some of the distilled commentary: Always-on vs. Campaign? Forbes shared its thoughts on a great panel on native advertising. They key takeaways from this were that Forbes advocates an always-on native advertising…
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    Kommunicate 360

  • 9 things I learned at the Google & MediaCom digital marketing event in Manchester

    30 Mar 2015 | 8:54 am
    On Thursday I took a trip with colleagues to the all-mod-cons MediaCom offices in Manchester for a special client-only event featuring a number of sessions led by experts at Google and MediaCom. Kicking off the day I had some fantastic treacle drenched waffles for breakfast, fish, chips and halloumi for lunch and, peppered throughout the event, a big bag of pick ’n’ mix. It was wonderful. In between all of this, I learnt some things about digital marketing. The MediaCom offices awaiting the arrival of the day’s guests. Image by @kboneva. 1. Google knows loads about us as consumers…
  • ‘Best Healthcare Campaign’ at the CIPR PRide Midlands Awards

    16 Nov 2014 | 5:26 am
    I’m really pleased to announce that a research-based campaign I led at Slimming World received the Gold award for ‘Best Healthcare Campaign’ at the CIPR PRide Awards for the Midlands on Friday (14 November). The ‘What’s Your Tipping Point?’ campaign was designed to encourage people to be mindful of how drinking alcohol past a certain ‘tipping point’ can lead to us drinking more than intended, making more unhealthy food choices and cancelling physical activity plans. I think the full English breakfast and lack of a Park Run on Saturday confirm that…
  • How to use the national news agenda to get your brand into the media

    6 Nov 2014 | 7:00 am
    After attending an incredibly useful Gorkana media briefing with BBC Breakfast and BBC Radio 5Live a few weeks ago I posted my top-5 take-outs from the session. It seems to be advice worth following too as, since the briefing, I’ve managed to place a guest on the BBC Breakfast sofa (watch the amazing Brendan O’Donnell who lost 11st with Slimming World talk calories on alcohol labels) and provided another to the Radio 5Live breakfast show. Woop! The key to both of these stories was linking to the national news agenda. Here’s how it’s done: #1 Monitor the news in your industry At…
  • What is the new Facebook ‘Rooms’ app and how can brands use it?

    4 Nov 2014 | 6:42 am
    Last week Facebook launched a brand new app called Rooms. The app, which is currently only available on iPhone, allows users to create discussion rooms based around a subject of their choice and invite people to join them. Once in a room, users can post a mixture of text, photo and video content – a bit like Facebook. Engagement comes in the form of comments or room-specific ‘likes’ (that’s a ‘yum’ in food rooms or a ‘save’ in tech rooms) with images that put the iPhone’s emoticons to good use. Sadly there’s no search function in Rooms and so the only way to know that…
  • Getting your spokesperson on BBC national TV and radio

    18 Oct 2014 | 8:15 am
    Last week (ish) I attended a Gorkana media briefing with Rebecca Wearn from BBC Breakfast and Sean Farrington from BBC Radio 5 Live’s ‘Wake Up to Money’. These sorts of events are usually hosted in London, so it was great to get the chance to attend one in Manchester – yet another benefit of the BBC moving some of its operations to Salford. There were some impressive figures bandied about. BBC Breakfast attracts around 7m viewers each day and up to 15m in a typical week. And while Wake Up to Money averages a less jaw-dropping 0.5m weekly listeners, it’s recognised for…
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    Zude PR | Glasgow PR | Integrity | Trust | Results | UK

  • How To Overcome Digital Fear: 10 Top Tips for Senior PRs

    Dave Sawyer
    27 Mar 2015 | 12:16 am
    You’re Not Alone A few years ago I had the fear. Big time. The digital fear. A fear so profound that it struck to the heart of my professional PR self-image. For a good few years, I’d been winging it. Standing King Canute-like on the media relations beach desperately trying to hold back the digital tide. King Canute, advisers, and tide. Sure, I talked a good game and could do the social media basics pretty well. And I was offering as good “social media” advice as most PRs in Scotland at the time. But I knew I didn’t get it. I was advising clients with one arm…
  • You, Me and Victor Kiam

    Dave Sawyer
    23 Mar 2015 | 4:25 am
    The 1980s was a decade of big personalities. Thatcher, Reagan, Princess Di, Gorbachev, Scargill, Lech Walesa, Madonna, Michael Jordan. Growing up in suburban England, these people only existed in the TV for me. Television was different then. We had four channels. Two with adverts, two without. A captive audience which today’s TV ad men would die for. From an early age I was interested in advertisements, particularly the slogans. “Just one Cornetto”, “For Mash Get Smash”, and my personal favourite: “Look at that saddle – be like sitting on a razor…
  • New £5K Digital Grant for Scottish Companies

    Dave Sawyer
    18 Feb 2015 | 12:46 pm
    B.G. (Before Google), you had to use a bit of elbow grease to check stuff. I grew up in 70s Britain. One night (probably during a black-out) I remember Dad reading the magical Ripley’s Believe it or Not! book to me. The next morning I got up and ran a mile to the library to do a spot of fact-checking. It turned out there WAS a gnarly old bloke in India who never cut his fingernails…AND a leaning tower in Pisa. Nowadays Nowadays, nothing is more than a search engine query away. So you’ll allow me a certain degree of scepticism when a quick Google resulted in zilch…
  • Why Marathoning is Good for Business in 2015

    Dave Sawyer
    12 Jan 2015 | 3:39 am
    Is running a marathon on your bucket list? Is 2015 the year you make it your business to attempt “The Great Suburban Everest”? Perhaps. But it’s unlikely. Running 26.2 miles has captured the world’s imagination for the past 130 or so years. But just 0.5 per cent of us will ever complete one. And even then, ticked off the bucket list, it’s often a case of “never again”. The urge fulfilled, it’s on to new challenges. This is a shame. Why? Because I believe there are some good business lessons to be learnt from running marathons in 2015. And, as…
  • 29 Free Ways to Promote Your Business Blog

    Dave Sawyer
    30 Nov 2014 | 4:41 am
    As kids, we all had mentors. You did. I did. Formative influences on our young lives. One of mine was my grandmother (we called her “Nin”). Nin had a phrase for everything. “What’s that Nin?” we would ask, pointing at a hitherto unknown object. “A wigwam to wind up the sun,” she would say. Another: “What are we having for dinner Nin?” Came the reply: “A duck stuffed with another duck.” This meant Nin hadn’t got round to deciding yet. My favourite though was: Tweet: “If the mountain won’t come to Muhammad,…
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    PR Coach

  • Why reading The Sun could save your business

    Debbie Leven
    31 Mar 2015 | 2:36 am
    Ever struggled to get your message across, to get the instant understanding and recognition you’re after?  If you’re not clear on what you’re about or offering then how can you expect anyone else to be clear either? A lack of strong message leads to confusion and inconsistency.  It can be especially damaging if you’re working alongside a number of other people in the business and each of you has a different take on describing what you do and offer.  Your communication can easily get pulled in all sorts of directions if you don’t have clear and effective…
  • How to become a media expert

    Debbie Leven
    23 Mar 2015 | 1:49 pm
    How do you become a media expert, someone called on by the media to comment about stories relevant to your niche? It’s something that feels like the Holy Grail for many.  It can seem like those people that get the media spotlight are in another league.  But, they are no different to you or me and many of them didn’t start out with that profile, did they?  But, journalists pick up the phone and email them to get their views and to invite them into the studio for comment. What makes them different and how can you tap into that so that journalists are calling you too for your…
  • Clarkson bun fight grabs the headlines

    Debbie Leven
    12 Mar 2015 | 3:47 am
    One piece of PR advice I come back to time and again for small businesses wanting to get featured in the press and media is to read, watch and listen to the news. If you do that day in and day out then it gives you great insight.  It gives you a good feel for what makes news and how the same story can be presented in different ways across the media.  You can also follow how a story gets pushed on as it develops and others wade in with opinions.  And, of course, the impact that that news has on profile and reputation. The story about Jeremy Clarkson’s suspension by the BBC is a…
  • How to get a guest blog on The Huffington Post

    Debbie Leven
    3 Mar 2015 | 4:33 am
    Getting a guest blog on The Huffington Post is a goal and a dream for many people.  But, trying to achieve that can feel daunting and a bit overwhelming too.  Getting a guest blog on The Huffington Post isn’t out of reach.  It does require research and effort but it doesn’t need to be that hard. So, to help you on your way, here are some tips – it’s how I did it and others have used these guidelines too with success.  The important thing to remember is that there are three parts to getting a guest blog on The Huffington Post: A pitch email which strikes the…
  • Put people back at the heart of your PR

    Debbie Leven
    25 Feb 2015 | 5:23 pm
    It’s all too easy with your Public Relations to get caught up in the features of your product or service, or the fact that you are providing something that is new or different. While that is all very worthy you have to bring yourself back to some key questions if you want to pin down how to get your message across in a way that will appeal to journalists and get to the heart of what they want from an idea or news story. I was reminded of that this week in some work I’ve been doing.  Always bring your PR back to people – the impact your news or story will have on them, the…
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