PR

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  • PR Tips on Getting the Word Out Through a Visual Medium

    PR News
    Matthew Schwartz
    21 Apr 2014 | 9:44 am
    Communicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature. | MORE »The post PR Tips on Getting the Word Out Through a Visual Medium appeared first on PR News.
  • PR Insider: 5 Ways to Manage Work Overload

    PR News
    Shawn Wood
    21 Apr 2014 | 9:59 am
    From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team. | MORE »The post PR Insider: 5 Ways to Manage Work Overload appeared first on PR News.
  • PR Isn’t Dead, But It Should Be Reincarnated

    Crenshaw Communications
    Dorothy Crenshaw
    10 Apr 2014 | 4:00 pm
    Some prominent members of the PR industry were up in arms recently over a story in the Financial Times about companies who reject the traditional PR agency relationship and choose to handle their own public relations. “Publicity is Free With No PRs” featured such luminaries as Warren Buffet and Elon Musk and their propensity for interacting directly with key constituencies. (Which is puzzling, since Tesla just hired a senior director of communications who, presumably, has nothing to do.) But the FT story didn’t bother me, because it basically highlighted the outliers. Though…
  • Dilemma: Is live tweeting your father’s death right?

    The PR Coach
    PR Coach
    26 Feb 2014 | 5:56 pm
    It’s one of those linkbait stories that catches your eye and won’t go away. Like a train wreck, you can’t resist looking at it. So, when Business Insider posted This Woman Is Live-Tweeting Her Father’s Death Right Now, I clicked to read their report, ready to be outraged: “Diagnosed with lung cancer, Mr. Kilmartin was […]
  • Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR

    PR News
    Matthew Schwartz
    22 Apr 2014 | 9:01 am
    The effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads. | MORE »The post Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR appeared first on PR News.
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    PR News

  • #myNYPD Campaign Draws the Wrong Kind of Twitter Engagement

    Richard Brownell
    23 Apr 2014 | 8:01 am
    The New York Police Department's disastrous Twitter campaign is a lesson for communicators in understanding public perception. | MORE »The post #myNYPD Campaign Draws the Wrong Kind of Twitter Engagement appeared first on PR News.
  • Using Social Media as a Digital Life Preserver in Crisis Communications

    Brian Greene
    22 Apr 2014 | 1:05 pm
    While new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges. | MORE »The post Using Social Media as a Digital Life Preserver in Crisis Communications appeared first on PR News.
  • Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR

    Matthew Schwartz
    22 Apr 2014 | 9:01 am
    The effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads. | MORE »The post Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR appeared first on PR News.
  • PR Insider: 5 Ways to Manage Work Overload

    Shawn Wood
    21 Apr 2014 | 9:59 am
    From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team. | MORE »The post PR Insider: 5 Ways to Manage Work Overload appeared first on PR News.
  • PR Tips on Getting the Word Out Through a Visual Medium

    Matthew Schwartz
    21 Apr 2014 | 9:44 am
    Communicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature. | MORE »The post PR Tips on Getting the Word Out Through a Visual Medium appeared first on PR News.
 
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    PR News

  • #myNYPD Campaign Draws the Wrong Kind of Twitter Engagement

    Richard Brownell
    23 Apr 2014 | 8:01 am
    The New York Police Department's disastrous Twitter campaign is a lesson for communicators in understanding public perception. | MORE »The post #myNYPD Campaign Draws the Wrong Kind of Twitter Engagement appeared first on PR News.
  • Using Social Media as a Digital Life Preserver in Crisis Communications

    Brian Greene
    22 Apr 2014 | 1:05 pm
    While new technology allows teams to communicate with external parties quicker and more efficiently, these modes of connection have also come bearing new challenges. | MORE »The post Using Social Media as a Digital Life Preserver in Crisis Communications appeared first on PR News.
  • Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR

    Matthew Schwartz
    22 Apr 2014 | 9:01 am
    The effort is designed to boost Facebook’s ad inventory and, at the same time, cater to mobile devices, in which there is less space to display ads. | MORE »The post Here’s Why Facebook’s New Ad Network Accelerates a Trend That’s Transforming PR appeared first on PR News.
  • PR Insider: 5 Ways to Manage Work Overload

    Shawn Wood
    21 Apr 2014 | 9:59 am
    From delegation to prioritization, here are the top five ways to help you can manage PR overload and become a better steward of your talents for your clients and team. | MORE »The post PR Insider: 5 Ways to Manage Work Overload appeared first on PR News.
  • PR Tips on Getting the Word Out Through a Visual Medium

    Matthew Schwartz
    21 Apr 2014 | 9:44 am
    Communicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature. | MORE »The post PR Tips on Getting the Word Out Through a Visual Medium appeared first on PR News.
 
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    360 Public Relations » Blog

  • Appealing to a Wider Audience: The Digital Reinvention of Forbes

    Cathleen Koo
    15 Apr 2014 | 11:56 am
    Last week I sat in on a panel featuring the editors of Forbes magazine, which included Deborah Jacobs (Personal Finance), Maggie McGrath (Personal Finance for Millennials/Breaking Market News) and Frederick Allen (Leadership). During the course of the discussion, they touched on the evolution of Forbes and how the editorial expansion is meeting the needs and […]The post Appealing to a Wider Audience: The Digital Reinvention of Forbes appeared first on 360 Public Relations.
  • Fun and Learning in the ‘Sandbox’

    Caitlin Melnick
    4 Apr 2014 | 3:29 pm
    Last week, the annual Sandbox Summit was held at MIT, up the street from our Boston headquarters. Founded and coordinated by 360PR friends Wendy Smolen and Claire Green, the Sandbox Summit gathers children’s media leaders – designers, educators, media and other experts to share how technology affects the way kids play, learn, and connect. This […]The post Fun and Learning in the ‘Sandbox’ appeared first on 360 Public Relations.
  • From Boston to Austin: A ‘360’ View of SXSW

    JohnLeRoy
    18 Mar 2014 | 9:38 am
    Last week, I attended SXSW for the second year in a row. The massive, city-wide event in Austin is the intersection of three separate festivals – Interactive, Film and Music – bringing together creative minds from all over the world to share ideas, artistic creation and so much more. Over the past few years, gaming […]The post From Boston to Austin: A ‘360’ View of SXSW appeared first on 360 Public Relations.
  • The Fizzy Wars & Kids in the Kitchen: International Home + Housewares 2014

    Michael Rush
    17 Mar 2014 | 8:44 am
    Last year, I reported on kids as foodies as a major trend at the International Home + Housewares Show, specifically the rise of food TV for the whole family, like the Food Network’s Cupcake Wars and TLC’s Cake Boss, and a corresponding market for kid-friendly cookware and utensils.  This year, the kids as foodies trend […]The post The Fizzy Wars & Kids in the Kitchen: International Home + Housewares 2014 appeared first on 360 Public Relations.
  • Natural Products Expo Serves-Up Food Trends You’ll Soon See at Your Supermarket

    Lindsay Durr
    11 Mar 2014 | 7:48 am
    It’s no surprise this year’s Natural Products Expo West, the largest natural products convention, was busier than ever considering that sales of natural/organic products reached $81.3 billion in 2012, up 13.5% from the previous year (source). By many estimations that growth is just the beginning, as consumers increase their focus on what goes into the […]The post Natural Products Expo Serves-Up Food Trends You’ll Soon See at Your Supermarket appeared first on 360 Public Relations.
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    social@ogilvy

  • Many Ogilvy Hands – A real hands-on experience of Uganda

    Roberta Dickson
    22 Apr 2014 | 8:11 am
      In 2009 Ogilvy, in partnership with International Needs, set up the Many Ogilvy Hands (MOH) project to build a school for 450 local children in a town in Uganda. Every four months volunteers from across the Ogilvy UK group travel out to Uganda to get involved in the project. Sitting at my desk in London, UK and sifting through emails, writing status reports and completing my Maconomy timesheets seems like a million miles away from my afternoons in March last year… 6,247 miles to be exact as I was in the small town of Buikwe, Uganda with the Many Ogilvy Hands project. Along with 11 of…
  • Celebrities Suing Brands for a Tweet: Katherine Heigl vs. Duane Reade

    Karthik Srinivasan
    17 Apr 2014 | 9:13 am
    This post was written by Karthik Srinivasan, the National Lead for Social@Ogilvy India. Katherine Heigl suing pharmacy chain Duane Reade is very, very timely… and frankly overdue. The lawsuit is simple – Just Jared, a paparazzi website posted a photo of Heigl walking out of a Duane Reade pharmacy store. Duane Reade used that photo on their Twitter profile. Like this. The reporting around this news, in US, is oddly about how the actress is a tough person to work with and more about her as a person, than the merits or nuances of the case – very tabloidy, than meaningful. But…
  • Social Matters: 3 Things That Really Matter

    Hannah Law
    16 Apr 2014 | 7:37 am
    It’s an age-old question: what really matters? Well, we’re not qualified to help you with life philosophy but we do know what matters when it comes to marketing. Here are three things that really matter for your brand in social media: Create quality content. It doesn’t have to be as fancy as IBM’s Boy with an Atom, but it should be equally creative or insightful. Make sure your content is seen. Take a lesson from Thai Life Insurance who effectively utilized their paid, earned and owned media channels for distribution of this tear-jerker. 3.  Measure the impact of…
  • Ogilvy & Mather Greece: The Lacta story, so far…

    Panos Sambrakos
    15 Apr 2014 | 8:27 am
    This guest post was written by Panos Sambrakos, Executive Creative Director at OgilvyOne Athens.  Lacta chocolate has been a symbol of love for generations in Greece. Since the early 90s, all communication for the brand has been in the form of love stories, traditionally as :30 second TV commercials, and more recently in the form of branded content, with an online short in 2009 (“Love at first site“), a crowdsourced TV movie in 2010 (“Love in Action“) and a feature film released in theaters in 2013 (“Love in the end.“). But in recent years, due to the…
  • The Device is the Message: The Story of the Tweeting Bra

    Dimitris Savvakos
    10 Apr 2014 | 2:00 am
    All women know that self-examination is crucial for the fight against breast cancer. Still some forget all about it. To help our client, Nestlé Fitness, to remind women about self-examinations we came up with the idea to create a wearable device – the first bra that Tweets! The lucky person to wear the prototype was a famous Greek talk show host named Maria Bacodimou. Maria was responsible to wear, charge and of course, unhook the bra each time she needed to. At the very moment she unhooked the bra, the bra tweeted a reminder as well as information about self-examinations to her 170k…
 
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    prsarahevans.com

  • Hello world!

    Caryna Christijanty
    10 Apr 2014 | 2:16 pm
    Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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    CustomScoop's Media Bullseye

  • CustomScoop’s Media Monitoring Minute for April 7, 2014

    mediabullseye
    8 Apr 2014 | 3:46 am
    In this latest MMM for the For Immediate Release Hobson & Holtz Report podcast, Chip Griffin comments on how the same messages are received differently depending on what an audience member thinks.
  • Book Review: Spin Sucks, by Gini Dietrich

    Jen Zingsheim
    2 Apr 2014 | 4:00 am
    I have a confession to make. Normally, I do not read business books. Typically I find that they are too long by half, and the writing and content don’t hold my interest for long. This was not the case with Spin Sucks, authored by Gini Dietrich, founder/CEO of Arment Dietrich and the driving force behind the respected Spin Sucks blog. In fact, I think this book should be used in PR and communications classes at the college level–and anyone in PR can learn something from this book. Dietrich’s book addresses some of the issues that the PR industry itself is facing–its own…
  • Find, Sift, Filter, and Sort–Addressing Content Shock

    Jen Zingsheim
    9 Jan 2014 | 9:12 am
    So, this is what happens when you wait more than 24 hours to write a blog post. Someone else writes it for you. Okay–not exactly. But Shel Holtz has written a great piece challenging some of the points made in Mark Schaefer’s post describing the coming “Content Shock.” Christopher Penn took a look at what the volume of content means for public relations, adding another dimension to the discussion. The benefit of waiting is that I get to learn from several viewpoints, digest the information, and form my own opinion on the matter. For the most part, I agree with Shel:…
  • Guest Post — Social Media Lessons from 2013

    Stacey Waxman
    8 Jan 2014 | 6:00 am
    The following article is a guest post from Stacey Waxman. Stacey is a freelance writer who focuses on marketing. Social Media Lessons from 2013 Although the big players of Facebook and Twitter still dominated the online social media network in 2013, there were many other outlets vying for attention. Sites like Vine, Snapchat, and Tumblr all proved that when it comes to social media there isn’t just one outlet to pursue. You’ll find that potential customers are networking across several platforms. Does your business have a strong social media marketing strategy? Here are some…
  • CustomScoop Loyal Customer Referral Program

    mediabullseye
    11 Oct 2013 | 3:20 am
    Are you a current CustomScoop customer? Check out the short video below for a special offer. Then send your friends to www.customscoop.com/promoreferral so they can take advantage of our news and social media monitoring services.
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    Online Public Relations Thoughts

  • How Do You Handle This?

    Jim Horton
    23 Apr 2014 | 7:26 am
    Airbnb, the apartment sharing startup, has a problem with prostitution.  It seems Ladies of the Night are using its services for tricks.  The service doesn't seem worried about it, but one wonders if it should be.  What if people stop renting out apartments and rooms because they are afraid of the type of person who might take up residence?  Airbnb's source of revenue will dry and its growth wither.  It seems the company needs to do a better job of screening, but there will always be some who slip through.  The questions are how many and how dangerous they might…
  • General Mills Gets It

    Jim Horton
    22 Apr 2014 | 4:49 am
    Unlike Porsche Cars, whose error we discussed yesterday, General Mills understands how to react quickly to what internet users say.  The company had published a new policy last week that stated if someone "Liked" any of its brands online, that person agreed to give up the right to sue the company in favor of binding arbitration.  The uproar was immediate, and General Mills quickly went back to its old policy with an explanation that it had been misunderstood.  The company understands that brand power resides with the consumer and not with the corporation.
  • Shocking

    Jim Horton
    21 Apr 2014 | 4:37 am
    This story is shocking because Porsche, the luxury sports car maker, has been so good in customer service and public relations.  Porsche is a master of building and fitting its vehicles to the aspirations of a select group of owner-drivers.  The rest of the world gapes in awe at the machines built for comfort and speed.  Now, with one million views of a series of videos castigating the company, Porsche has a PR headache.  How could the company have slipped so badly?  It might be that Porsche has yet to understand the power of social media and its effect upon…
  • Alone

    Jim Horton
    18 Apr 2014 | 4:45 am
    Scientists have discovered a planet similar to earth and in the right  zone for habitation.  It is 500 light years away.  Or, to put it in context, if earth had sent a message to the planet during the time of Henry VIII of England, it would just be arriving.  For all practical purposes, man is alone in the universe, and earth is the only sustenance.  This, more than any other reason, should be the driving force for maintaining the environment and creating harmony among nations.  The argument that there is nowhere else to go is powerful persuasion.  Yes, it…
  • PR Today

    Jim Horton
    17 Apr 2014 | 5:33 am
    Isn't the PR that you learned in school or practiced for much of your career.  Now it is data-driven communications.  The traditional model of earned media that couldn't be measured is being swiftly replaced by social media that can be counted and tracked.  Agencies that do not have access to the data are being left behind and might shrink to a niche of the industry.  There will be room for smaller clients and  B-to-B where there is less data, but the large consumer packaged goods, electronics and transportation accounts will gravitate to where they can get answers to…
 
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    wiredPRworkswiredPRworks

  • LinkedIn Profile Makeovers and LinkedIn for Business Packages

    Barbara Rozgonyi
    18 Apr 2014 | 2:11 pm
    Wondering how to make the most of LinkedIn to dramatically increase your visibility, grow your network and be the person your target companies are looking for? Created by Barbara Rozgonyi, these... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 12 Ways to Transform LinkedIn Profiles + Free LinkedIn Ebook

    Barbara Rozgonyi
    14 Apr 2014 | 11:23 am
    Every professional knows they need a LinkedIn profile, but not everyone knows how to make the most of the LinkedIn experience. This post covers 12 ways to upgrade your LinkedIn profile, increase... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • April 17 Nonprofit Development Professional’s Guide to Creating a Social Media Plan

    Barbara Rozgonyi
    10 Apr 2014 | 2:47 pm
    On April 17, West Suburban Philanthropic Network [WSPN] presents “The Nonprofit Development Professionals Guide to Creating a Social Media Plan.” I am honored to be the presenter. If... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 4 Simple Personal Branding Strategies + 1 Cool Infographic

    Barbara Rozgonyi
    10 Apr 2014 | 2:29 pm
    A memorable personal brand attracts attention, builds business and connects you to customers who want to be part of the experience you’re creating. Here are four ways to use personal branding and... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 14 Free & Low Cost Social Media Measurement Tools for Startups

    Barbara Rozgonyi
    17 Mar 2014 | 10:40 am
    This week, I’ll be leading a social media audit class at The Startup Institute. Many of the students will go on to work at startups. For startups, as well as established businesses, it makes... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Holtz Communications + Technology | Blog

  • The Hobson & Holtz Report - Podcast #752: April 21, 2014

    shel@holtz.com
    21 Apr 2014 | 12:59 pm
    New FIR Interview posted; Quick News: US court says blogs are not only media they’re also an important source of news and commentary, General Mills’ terms of service could prevent people from liking its brands’ Facebook pages, LinkedIn releases Android app for Slideshare, the American view of technological progress in the next 50 years; Ragan promo; News That Fits: The US Airways tweet (and the employee who sent it who didn’t get fired); Dan York’s Tech Report: new WordPress version, IPv6 two years on; monetizing your content: new models from Stratechery and…
  • Friday Wrap #97: Trading your legal rights for likes, CAPTCHA’s failings, Facebook algorithm change

    shel@holtz.com
    18 Apr 2014 | 9:12 am
    The Friday Wrap is a summary of posts and articles from the past week that didn’t get the big headlines (like the tale of US Airways’ pornographic tweet and the employee who sent it who wasn’t fired). These are reports and studies that may have skipped by under your radar, yet still could be useful or interesting to communicators and marketers. I collect the stories from which I assemble the Wrap at my link blog, which you’re welcome to follow at LinksFromShel. News Like a Facebook page, give up your rights—General Mills has revised the terms of service on its…
  • FIR Interview: JerryGarcia.com developers Mark Silverman and Amy Haiar from Critical Mass

    shel@holtz.com
    15 Apr 2014 | 11:20 am
    The websites of most musicians adhere a highly predictable template. There’s a bio, a page hosting some music, another with photos and video, a tour schedule, and a merchandise store. In developing the recently launched Jerry Garcia website, the team at global digital agency Critical Mass were anxious not only to explode the traditional artist’s site, but to take the website experience to a whole new level. The site is a wonderland of content for fans of the iconic Grateful Dead front man, as well as a place to share their own experiences and content, and connect with…
  • The Hobson & Holtz Report - Podcast #751: April 14, 2014

    shel@holtz.com
    14 Apr 2014 | 6:50 am
    Intro: FIR Interview with Critical Mass coming, no reports this week from Dan York (get well soon, Dan!) or Michael Netzley; Quick News: FTC investigation of Cole Haan offers insights into how to run a Pinterest contest, Staples wants to bring 3D printing to the masses, journalists are mining Whisper and other secret-sharing apps, report says 44% of Twitter accounts have never sent a tweet; Ragan promo; News That Fits: A journalist’s jaundiced view of the value of PR highlights the good, the bad and the ugly; serious reading on the decline as the brain adapts to scanning: what does this…
  • Friday Wrap #96: BBC pushes news via WhatsApp, the end of the strikethrough, Millennials trust UGC

    shel@holtz.com
    11 Apr 2014 | 9:17 am
    The Friday Wrap is your weekly source of curated news, research, reports and posts that may have slipped by unnoticed, but that could prove useful to communicators and marketers. I collect items that I consider including in the Wrap (as well as my podcast) at my link blog, Links From Shel, which you’re welcome to follow. News BBC dishes Indian election news via OTT apps—If you’re still wondering why Facebook dug deep to buy WhatsApp, consider this: The BBC is sending news about the elections in India to readers via both WhatsApp and WeChat. The “BBC News India”…
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    Bad Pitch Blog

  • Why You Should Read Spin Sucks: a BOOK REPORT

    Kevin Dugan
    15 Apr 2014 | 7:23 am
    Spin Sucks, is a much-needed, pragmatic explanation of the changing communication landscape.The book's author, Gini Diterich, dives into this changing landscape and clearly articulates how its changed — without hyperbole, fifty cent words or, of course, spin. The book is practical, clearly written and helpful as a result.It's no surprise Dietrich hails from the Midwest…we’re known for this kind of counsel. The fact that Spin Sucks is written for clients should encourage, not discourage, practitioners from reading it. This ultimately helps the reader better articulate…
  • A Bad LinkedIn Pitch Has Tips for You

    Kevin Dugan
    2 Apr 2014 | 7:34 am
    LinkedIn has evolved from an online resume database to a social network, ad network and publishing platform. And in doing so, its potential as a media relations tool has increased exponentially.As members since back in the day, we've always been fans of LinkedIn. Yes, we've even received good pitches through this site.But any tool with the potential to help someone usually comes with the potential for its misuse. Which leads me to this pitch from a second degree connection.To help make my point, I'm including the first and last paragraphs. For each paragraph in…
  • You Need to Time Your Pitch to Earn Media

    Kevin Dugan
    23 Mar 2014 | 5:51 pm
    A friend, who is also a journalist, shared her frustration late last week through Facebook."If you want a chance of me looking at your release, please drop it into the body of the email and don't just send an attachment."Someone quickly commented this is "Press Release 101" and we couldn't agree more. We'll also note that a press release is NOT a pitch.Friday, Friday, Gotta Pitch Late on FridayBut the above vent continued in her next post."Friday may be the single WORST day to send a press release. I'm so swamped with weekend copy, I'm just not going to read them. Wait until Monday."Again, a…
  • News You Shouldn't Promote

    Kevin Dugan
    18 Mar 2014 | 9:05 pm
    The "press" release gets waaaaaaaaaaay too much time and attention in this industry.This is in part because it's been used and abused more broadly in recent years. The biggest issue is the assumption that a press release has to be distributed broadly if at all. And don't even get me started on the other reasons, like search engine tactics, direct to consumer content or a blind self-focus incapable of taking third party counsel.FOR IMMEDIATE RELEASE Publishing?A company may want to acknowledge an important milestone that's not big news...like a record number of days without injury. It's fine…
  • #protip: Scrub the Media List

    Kevin Dugan
    5 Mar 2014 | 9:05 am
    If you have more than one blog/job, you may wind up being added to an online media database more than once. I'm the beneficiary of this occurence thanks to the Bad Pitch blog and my other blog.It is sad how often I get the same pitch twice as a result...usually to the same email address.Human vs. MachineWe've talked about how awesome online media databases are in the past, but they can't do all of the work. The best lists have more human time than machine time behind them. Even the online media databases will tell you that the more you use them like a customer relationship management (CRM)…
 
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    Trevor Cook

  • Where have the ladies gone?

    Trevor Cook
    13 Apr 2014 | 3:09 am
  • Shorten must lead Labor across the rubicon

    Trevor Cook
    6 Apr 2014 | 4:19 pm
    Saturday's WA senate election was a disaster for the ALP. Spin it anyway you want but 21% of the vote, just five points ahead of the Greens, looks to me like a threshold event. Everyone knows that the ALP senate tickets are full of union and party hacks. Most of the time the voters don't get to see the poor quality of the ALP's upper house representation. The Obeid episode in NSW has changed that. So has the Joe Bullock fiasco in WA. It is hard to even imagine why Bullock is a member of the ALP, let alone topping its Senate ticket. Six decades after the split that kept labor out of office…
  • NSW Fabians session: Renewing the ALP-Union link (revised)

    Trevor Cook
    5 Mar 2014 | 11:51 am
    The following is the text of my contribution to the NSW Fabians event next Tuesday. Former prime minister Kevin Rudd, saw unions as just so many interest groups he had to deal with. Kevin Rudd could imagine a form of social democracy that was not centred on unions. Even if unions are interest groups, or are becoming interest groups, they are well-resourced and  politically potent. Despite everything that has happened since the hey day of the Accord in the 1980s, unions are still a big part of Australian society. And unions are still natural allies of the ALP. Since the Accord, the…
  • Links for 2012-06-10 [del.icio.us]

    11 Jun 2012 | 12:00 am
    Chrome 웹 스토어 - RSS 구독 확장 프로그램(Google 제공)
  • Links for 2011-10-04 [del.icio.us]

    5 Oct 2011 | 12:00 am
    None
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    Denver PR Blog

  • Denver PR Moves

    Jeremy Story
    23 Apr 2014 | 8:41 am
    Cactus has hired Jenny Topolosky as PR manager. Topolosky joins the agency from IMA. The City of Arvada has hired Maria VanderKolk as communications manager. VanderKolk previously was the PIO at Adams County School District 14. dovetail solutions has hired Mary Kusek as a client services associate. Kusek most recently was assistant director for media relations at the Univiersity of Texas at Austin. Avnet has hired Julie Wagoner as web & social media specialist. She previously was a social media specialist at Bellco. Linhart PR has promoted Tim Streeb to senior account director.
  • Ron Zappolo In, Kirk Montgomery Out at 9News

    Jeremy Story
    17 Apr 2014 | 8:34 am
    9News entertainment reporter Kirk Montgomery wasn’t offered a full, one-year contract and is leaving for Lansing, Mich.’s WILX. And former 9News sports anchor and Fox31 news anchor Ron Zappolo is returning to 9News in a move that may give Drew Soicher nightmare flashbacks from when he was unceremoniously drummed out of the San Francisco market.
  • Huh?

    Jeremy Story
    15 Apr 2014 | 10:15 am
    CareerCast ranks “Public Relations Executive” as the 140th best job in America, 16 places behind “Dishwasher.”
  • That Awkward Moment …

    Jeremy Story
    14 Apr 2014 | 9:00 am
    … when 10 million public relations practitioners realize there is no one left in the media.
  • Great Moments in Journalism

    Jeremy Story
    11 Apr 2014 | 9:44 am
    A day after CBS announces that Stephen Colbert will replace David Letterman as host of The Late Show, Denver Post editors run a story wondering who will replace David Letterman.
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    Minnesota Public Relations Blog

  • Job - The Basilica of Saint Mary - Marketing & Communications Intern, Summer 2014

    Ryan May
    23 Apr 2014 | 6:00 am
    The Basilica of Saint Mary - Marketing & Communications Intern, Summer 2014
  • @KonaMpls Ice South Teams with Minneapolis Parks

    Ryan May
    21 Apr 2014 | 8:38 am
    Kona Ice South Minneapolis announced today it will be one of the vendors for Minneapolis Parks. The start date will be announced as we get closer to the beginning of the season. Kona Ice trucks will appear at numerous park locations including Theo Wirth (beaches), Minnehaha Park, Cedar Lake (beaches), Lake Hiawatha, Pearl (Diamond Lake), Ft. Snelling (Neiman Sports Complex/Park), Bossen Field, Stone Arch (Mill City Park) and Bryn Mawr Meadows.“It is an honor and privilege to bring our Tropical Shaved Ice Experience to our city parks, the top rated park system in America,“ said PJ Fiske,…
  • Refreshing a Tried and True Brand: Spong is the new name for Carmichael Lynch Spong

    Ryan May
    15 Apr 2014 | 8:00 am
    After blazing a trail of success in the public relations industry for 23 years, Carmichael Lynch Spong is refreshing its identity to reflect even more possibilities down the road. Beginning today, it will be known as Spong.The move is based on the firm’s core beliefs as well as its continued evolution, according to Doug Spong, president and founder. “Since day one, we’ve been creating ideas that help our clients defy gravity. We believe ideas are not the property of any one discipline, but are conceived through insight, born from strategy and brought to life through creative execution.
  • Minnesota chapter of the Business Marketing Association Announces 2014 Leadership Team

    Ryan May
    15 Apr 2014 | 7:53 am
    The Minnesota chapter of the Business Marketing Association (BMA) has announced its 2014 Board of Directors. Ready to lead the chapter is newly elected President Jennifer Zick, senior director of marketing at Magnet 360. Under Zick’s leadership, BMA-MN will focus on building a community of support and collaboration for Twin Cities-based business-to-business (B2B) marketing communications professionals through expanded programming and resources.Zick succeeds Dan Joyce, global integration leader at Honeywell, who served as the chapter’s president since 2012. Joyce will continue to support…
  • Job - Champion Promotions - Public Relations and Brand Marketing Associate Entry level

    Ryan May
    14 Apr 2014 | 6:05 am
    Champion Promotions - Public Relations and Brand Marketing Associate Entry level
 
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    Waxing UnLyrical

  • Adjectives are Cheap: Sell Yourself with Nouns and Verbs

    Guest Contributor
    2 Apr 2014 | 5:00 am
    Guest Post by Ann Wylie “Adjectives are cheap. Everyone is a ‘best selling’ author or a ‘sought after’ speaker or a ‘world class’ coach. Nouns are more expensive: How many BOOKS, how many SPEECHES, how many CLIENTS?” ~Alan Weiss, principle, Summit Consulting Group My long-term webmaster is leaving for greener pastures — Sniff! — which has left me searching for help from, among other resources, oDesk. Here’s what I’ve found: Don’t get shot down. Make your argument with verbs and nouns, not adjectives and adverbs. Adjectives are…
  • Monday Roundup: Success

    Shonali Burke
    31 Mar 2014 | 5:00 am
    Good morning from beautiful Baghdad by the Bay aka San Francisco! I’m here to speak at The Hub Convene along with Heidi Sullivan of Cision (disclosure: client); we’re presenting on “Content Marketing Metrics That Matter.” If you’re here, please find me and say “hello!” Image: Julie Rybarczyk via Flickr, CC 2.0 No matter our line of work, we all have one common goal: to succeed. No matter how much we hear it’s important to fail (which it is), and failure makes us stronger (hopefully), success is just much nicer. Friday I spoke at the…
  • A Day In The Life

    Shonali Burke
    28 Mar 2014 | 5:00 am
    She gets up at 5:30 a.m., or maybe 6. He R&S’ (rises and shines) at 7 a.m. (or so). Time enough – just barely enough, and some days not even that – for the two of them to hug, kiss, and chat a bit while one sips tea and the other Diet Coke, before the frenetic dance of get-ready-to-go-to-work-and-don’t-forget-your-breakfast/lunch! begins. The day takes over. Work takes over. Life takes over. For the entire day, figure nine-plus hours, full of emails (many of which are “reply all”) and conference calls (“OMG! I didn’t lose you!”) and…
  • Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall

    Guest Contributor
    26 Mar 2014 | 5:00 am
    Guest Post by Alicia Lawrence Creative web content is all the rage in the marketing world. Great copy isn’t enough anymore to capture and keep readers—they need visuals. Image courtesy Alicia Lawrence, used with permission Below I’ve collected a list of tools to help you put the “art” in your article. I’ve separated the list into a “pyramid” based on your expertise. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll…
  • Monday Roundup: Trust

    Shonali Burke
    24 Mar 2014 | 5:00 am
    Happy Monday! Did you have a good weekend? Image: Maria Ly via Flickr, CC 2.0 If it isn’t “everything,” trust pretty important when it comes to building and maintaining relationships (both business and personal). It is often difficult to win, and so easy to lose. This week’s roundup focuses on trust. 1. New Pew Data Shows Millennials Are Non-Traditional, Poor, Unmarried, Not White and Don’t Trust You Why: In this guest post for Shelly Kramer‘s blog, Andrea Cook shares highlights from a new Pew Research Center study on Millennials. And guess what?
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • FTI, Rubenstein Advise Event Giant's Fire Sale

    23 Apr 2014 | 5:11 am
    FTI Consulting and Rubenstein Associates worked the PR front for Apollo Global Management's acquisition of bankrupt Classic Party Rentals, the country's largest event rental services provider. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Sorini Samet Works for Philippine Typhoon Relief

    23 Apr 2014 | 4:19 am
    Sorini, Samet & Associates is working to encourage Congress to pass free trade zones to promote development in areas devastated by Typhoon Haiyan (Yolanda) in November. The storm killed more than... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Rogers & Cowan Acquires Social Media Firm

    23 Apr 2014 | 2:56 am
    Entertainment PR firm Rogers & Cowan has acquired social media shop Black Sheep SMG, adding digital staffers on both coasts. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Land Ends at AOL

    22 Apr 2014 | 10:33 am
    Peter Land is gone as senior VP-communications at AOL in a continuing shuffle of its PR ranks under CEO Tim Armstrong. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Happy Earth Day From Nuclear Energy's PR Unit

    22 Apr 2014 | 8:56 am
    Nuclear Matters, which advocates on behalf of nuclear energy, today announced that Carol Browner is joining its leadership council. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Strategic Public Relations

  • 5 Content Marketing Tips the TV Series Finale Teaches Us

    Kevin Dugan
    2 Apr 2014 | 11:37 am
    How I Met Your Mother #HIMYM ended a nine-season run with its series finale earlier this week. And of course, like most series finales, it received mixed reviews. The critics in this instance are my content marketing colleagues. In fact #HIMYM inspired a broader discussion from which we pulled five lessons content marketers can take from the TV series finale. Click here to visit Media Is Power for more of this article.
  • Nostalgia, #tbt, Quizzes & The Secret to Content Engagement

    Kevin Dugan
    25 Feb 2014 | 9:04 am
    A recent BuzzFeed presentation inspired me to consider how marketers and publishers are tapping into nostalgia to push engagement online. Appealing to a consumer's sense of nostalgia is just one approach BuzzFeed recommends to crafting content readers will share with their friends.This is not a subjective statement considering that BuzzFeed had 100 million unique visitors in January -- and half of them clicked through from shared BuzzFeed content.The power of nostalgia is no surprise. It's always been popular; but it's taken on increased popularity in the last few years.Online: Throwback…
  • Shareable Media Get Serious About Attracting Millennials

    Kevin Dugan
    18 Nov 2013 | 9:39 pm
    When the Daily Show first aired, Jon Stewart was a comedian hosting a parody show on Comedy Central. Now he's a satirist for a news show that just happens to run on Comedy Central.While Comedy Central’s Daily Show is an example of niche cable brands expanding programming to attract a bigger audience, it’s part of a more subtle, significant trend.It’s an early example of non-traditional outlets layering in news for a new, younger segment of viewers. This trend has since moved from cable to online media properties as well.BuzzFeed Blows UpBuzzFeed is the most obvious example today, its…
  • What's the Key to Social Sharing?

    Kevin Dugan
    8 Nov 2013 | 6:24 am
    In reverence of the ink-stained ‎Hermann Rorschach, Google is doing it's trademark logo morphing today. New to me is their addition of sharing tools to the homage, allowing you to share their creative effort when you rollover it (as shown in the above screen grab).Button, Button Who's Got the (Share) Button?Including the ability to share your content today is comparable to what print-friendly tools were to the web of 10 years ago. It's widespread but it's not second nature to include. And adding sharing tools can be executed artfully (like an inkblot), easily (like blogging platforms that…
  • The Six Ingredients for Snackable Content

    Kevin Dugan
    30 Sep 2013 | 2:23 pm
    Can you define snackable content? Many marketers asked the same question will use the infamous quote: “I know it when I see it.” This is because the definition of snackable content lacks clearly defined parameters. This can give the term a subjective meaning. Even I’ll define it here in simple terms. “Content is snackable when it is designedfor simple and flexible audience consumption.” The content’s overall design makes it easier to consume, the audience more likely to consume it and it extends from the story and includes how the content is transmitted and shared. As many as…
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    Shankman Blog

  • Are You a Shoemaker's Kid?

    22 Apr 2014 | 7:42 pm
    When I was growing up, we had two pianos in my home. As the son of two musicians (one of whom was a Grammy award nominee,) it seemed only fitting. But here’s the thing - The two pianos? They were rarely in tune. Every five or so years, a piano tuner would come to the house and tune up the pianos. God, they sounded AMAZING after he left. But in a year or so, they started to drop out of tune. Five years in? It was like trying to play a symphony on a rusty refrigerator. Eventually, the piano tuner would come again, and all would be right. But it always took until the end of time for my…
  • It's the Little Things That Cement Customer Loyalty. Not the Big Things.

    22 Apr 2014 | 3:16 am
    I went to a bike store in the 60s on the west side of Manhattan yesterday to have my bike tuned up for spring training/my Ironman. Walking in, it was surprisingly crowded for a Monday at 2pm. I waited, and waited, and waited. About ten minutes in, someone came over and asked what I needed. When I told him a tune-up and a fitting, he said "the tune up will take five days, we're backed up, and you'll need to call ahead to schedule a fitting." "Well, I'm here now," I said. Can I schedule one now?" "No, call to schedule one," he said. "I'll…
  • You're Not Charging Enough. Charge More. End of discussion.

    21 Apr 2014 | 8:01 am
    One of the top lessons that have recently come out of the ShankMinds Business Masterminds is that people simply don't charge enough. And you probably don't, either. You know why I like having an assistant? She's not me. She doesn't have the same fears or worries I do. Up until about two years ago, when people asked me what I charged for a keynote, I'd always say less than I wanted. Why? Two reasons: I didn't think I was worth more, and I was afraid they'd balk at my price and run. Until my assistant stepped in. I'll never forget her words to me:…
  • US Airways Should Get a Total Pass On Their Twitter Blunder Today

    14 Apr 2014 | 12:32 pm
    If you haven't heard the story yet, Deadspin screencaptured a tweet sent by USAirways that was DEFINITELY not your run of the mill "We're sorry your flight was delayed" tweet. That link is NOT safe for work. Anyhow, Twitter lit up like a firecracker, because that's what Twitter does, but before the "social media experts" jump in with their "five ways to protect your brand from airplanes crashing into female body parts" posts, I'd just like to shut all that down right now. This won't hurt USAirway's brand in the slightest. Here's why 1)…
  • How Blindly Following the Rules Will Eventually Kill Your Business

    3 Apr 2014 | 7:27 am
    Imagine this scene: You're walking down the street, when you come to a "don't walk" sign. You stop and wait. All of a sudden, you notice a small child walking in the middle of the street, and there's a good chance he'll get hit by a car if he doesn't get out of the street. Do you run into the street and save his life, or do you wait on the sidewalk while he gets run over, because you had a "don't walk" sign? Of course you run into the street, ignoring the sign, and rescue the child. That's a no-brainer, right? Then why do so many businesses lose…
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    PRNewser

  • America’s Most Elitist Crossword Puzzle Uses ‘Fo’ Shizzle’

    Shawn Paul Wood
    23 Apr 2014 | 7:45 am
    Yes, my nizzles. That’s the New York Times, fo’ rizzle! In case you have absolutely no clue what that cutline says, no worries. I speak “Snoop Dogg.” According to the Urban Dictionary, “-izzle” is ”a suffix, often used by gangsters, used to cut off a word when one’s brain cannot process words with greater than three syllables.” “Izzle” was basically a cutsy lingo developed by the Snoop D-O-double-G. It was such a popular way to speak, screwing up anyone advocate of AP-style, that the New York Times covered it in 2004. I…
  • Spirit Airlines CEO Explains What You Get When You Fly on a Budget Airline

    Tonya Garcia
    23 Apr 2014 | 7:15 am
    The average consumer wants to get things on the cheap, but doesn’t always know what exactly that means. On its face, spending less money is always preferable. But when you actually experience the budget option, it can be disappointing. That’s exactly what Spirit Airlines is running up against. With the cost of air travel increasing, flyers are looking for a deal. Their eyes are drawn immediately to the low price tag. But then they take their flight and they’re looking for more. A couple of weeks ago, a story ran in The Dallas Morning News that included a stat from the US…
  • The Ticker: Journalist Tics; Four C’s; ‘Colombia’ Not ‘Columbia’; Blue Focus CEO; Sharing Economy

    Patrick Coffee
    23 Apr 2014 | 7:04 am
    NewsCastic: 30 Things Journalists Do That Piss Off Other Journalists CommPro: Achieving the Four C’s The Wall Street Journal: Colombians Tired of People Misspelling Their Country’s Name PR Week: Blue Focus Chief Oscar Zhao Outlines Global Ambitions Fast Company: How Brands Can Win at the Sharing Economy New Career Opportunities Daily: The best jobs in media.
  • PR Jobs: Appboy, Wise Public Relations, Spitfire Strategies

    Nadine Cheung
    22 Apr 2014 | 4:15 pm
    This week, Appboy is hiring a public relations manager, while Wise Public Relations is seeking a senior account executive. Spitfire Strategies needs a vice president, and Idealist is on the hunt for a director of communications. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro. Public Relations Manager Appboy (New York, NY) Senior Account Executive Wise Public Relations (New York, NY) Vice President Spitfire Strategies (Washington, DC) Director of Communications Idealist (New York, NY) Crisis Communications Sunshine Sachs (New York, NY) Find…
  • Inside PR at The Guardian in the Edward Snowden Era

    Patrick Coffee
    22 Apr 2014 | 2:57 pm
    Very few publications have won as much attention or acclaim over the past year as The Guardian. The British/American paper shared its recent Pulitzer Prize for public service with The Washington Post, but three people are truly responsible: Glenn Greenwald, Laura Poitras and, of course, Edward Snowden. Since those fateful days in June when the story first broke, nearly every government in the world has faced a moment of reckoning; the revelations gradually revealed by Greenwald and Snowden have shaken the public’s trust in both its elected representatives and the companies producing the…
 
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    PR Fire

  • Bühler Reinforces its Commitment to Food Processors with Pioneering Optical Sorting Solutions that Safeguard Food Safety

    BuhlerSortex
    23 Apr 2014 | 7:41 am
    London, United Kingdom, 23 April 2014 – Responding to the increasingly complex defect challenges faced by food processors, the Bühler Group, a global leader in optical sorting solutions, has fortified its optical sorting portfolio for dry commodities – nuts, seeds, pulses, grain, coffee and plastics. This comprehensive portfolio – the SORTEX A and SORTEX B ranges – feature Bühler innovations in feed, vision and ejection systems, underpinned by over 65 years of SORTEX technical excellence and heritage. It will offer processors even greater levels of yield, performance…
  • Apprentice scheme success for local healthcare firm

    NewcrossHealth
    23 Apr 2014 | 6:57 am
    Apprentice scheme success for local healthcare firm Newcross Healthcare Solutions specialises in providing top- quality healthcare staff and a range of care at home services for public, private and individual clients. The company started in Torquay 18 years ago and has now expanded to become a nationwide employer with over 30 UK branches and rapid expansion plans. The company is looking to support its plans by growing the local apprenticeship scheme it offers. It ensures all staff are trained in a range of different competencies and given regular opportunities to update their knowledge and…
  • Apprentice scheme success for local healthcare firm

    NewcrossHealth
    23 Apr 2014 | 6:57 am
    Apprentice scheme success for local healthcare firm Newcross Healthcare Solutions specialises in providing top- quality healthcare staff and a range of care at home services for public, private and individual clients. The company started in Torquay 18 years ago and has now expanded to become a nationwide employer with over 30 UK branches and rapid expansion plans. The company is looking to support its plans by growing the local apprenticeship scheme it offers. It ensures all staff are trained in a range of different competencies and given regular opportunities to update their knowledge and…
  • The Secret World of Today’s Millionaire Celebrity Authors Revealed

    stephaniejhale
    23 Apr 2014 | 6:37 am
    Most people will have read famous books such as ‘Men Are From Mars, Women Are From Venus’ or ‘The Very Hungry Caterpillar’. They’ll have seen Hollywood films such as: Interview with the Vampire; Chocolat; A Woman of Substance; and The No.1 Ladies Detective Agency. But they know very little about the authors who wrote them. A new book ‘Celebrity Authors’ Secrets’ aims to address this with penetrating interviews with famous writers such as: Jeffrey Archer, Terry Pratchett, Barbara Taylor Bradford, Bernard Cornwell and Joanne Harris, plus others.
  • Troika International and fieldcloud to host exclusive workshops at SMi Group’s Inaugural Big Data & Analytics for E&P event

    humaira
    23 Apr 2014 | 6:32 am
    Big Data Analytics for E&P 9th & 10th July 2014- London 23nd April 2014: SMi Group has added two exclusive workshops covering the latest advancements in Big Data & Analytics for E&P. Both workshops will set the scene for the two day event, being held on the 9th & 10th July 2014, and will be a chance for delegates to get a compressive overview of the industry. 1. Empowering the E&P Ecosystem Hosted by: Matthew Smith, Founder & principal consultant, fieldcloud This workshop will cover: • Emerging trends and new technology developments • The pragmatic approach to…
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    ronntorossian.com

  • Eat24 Calls it Quits with Facebook

    Ronn Torossian
    21 Apr 2014 | 8:55 am
    Foodies and Facebook have seemed like a natural pair from the start, says Ronn Torossian – Author of PR Book For Immediate Release. One one hand, there’s the foodies. They’re people who love food. And it’s not just a superficial love. It’s not just the taste. A foodie [...]
  • Eich Steps Down as Mozilla’s Chief Executive

    Ronn Torossian
    15 Apr 2014 | 1:17 pm
    Just to show you how powerful maintaining  your reputation online actually is, Ronn Torossian discusses the stepping down of one of tech’s biggest CEO’s. Recently, the dating website OkCupid played a role in bringing down one of the internet’s most powerful CEO’s, Mozilla’s Brendan [...]
  • Two more Seasons Of Game Of Thrones on HBO

    Ronn Torossian
    14 Apr 2014 | 10:50 am
    It  is the perfect mixture of intrigue, violence, love and hope. And we’re getting at least two more seasons of it – says Ronn Torossian – CEO of 5wpr. Game of Thrones has proven to HBO and the viewers that they’re [...]
  • 4 Mistakes Young Business Professionals Do Not Have To Make

    Ronn Torossian
    8 Apr 2014 | 7:05 am
    As a young business professional, you have several things going for you. Determination, drive, health, strength and the opportunity to learn from other people’s mistakes. This last factor can decide the limits of your success potential. Ronn Torossian, CEO of 5WPR, looks at 4 business failures and breaks down the lessons you should learn. [...]
  • Henry Swieca To Dr. Chauncey Crandall & Other Entrepreneurial Quotes

    Ronn Torossian
    3 Apr 2014 | 4:21 pm
    Every day entrepreneurs face different challenges – this career is so, as I can attest to every single day.  Wanted to share some of my favorite entrepreneurial quotes: • “The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few [...]
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    PR Couture // Fashion PRPR Couture // Fashion PR

  • The Eighth Floor Seeks AE and JAE

    Martha
    22 Apr 2014 | 8:30 am
    Specializing in the luxury consumer industry, New York-based Marketing & Communications agency The Eighth Floor is growing and seeking a motived Account Executive and Junior Account Executive. Candidates should have superior knowledge of fashion/consumer media practices, as well as a solid understanding of consumer trends in the fashion and luxury lifestyle market. Some key responsibilities include securing strategic press coverage including features as well as product placement in top national, regional and online media outlets, maintain strong relationships with key fashion and beauty…
  • Fashion PR Q&A: Dria Murphy, PR Director at KEEP

    Crosby
    22 Apr 2014 | 8:30 am
    As the director of public relations for Keep, Dria Murphy is at the forefront of the fashion-tech craze. She draws on her connections and experience working for brands like TopShop, Ralph Lauren and Bottega Veneta to position the platform–which is sort of like a fashion-focused, shoppable version of Pinterest–as the social media channel of choice for the style-obsessed. She spends her days meeting with bloggers, influencers and major magazines, and creating campaigns that have included a way to shop fashion editor’s outfits during New York Fashion Week. Also, her wardrobe is…
  • Moving and Shaking in Manolos: Networking Tips for Your Next Fashion Event

    Sydney Mintle
    21 Apr 2014 | 9:30 am
    With the sun shining and spring in full bloom, it's likely that your fashion calendar is packed full of stylish events this time of year. Fashion conferences, industry events and even casual cocktail hours can present prime opportunities for networking, so seize the moment and make the most of every occasion to connect with these 5 easy to follow tips. Be interesting, but be interested Don't get so wrapped up in your own story that you dominate the conversation. Yes, you want to share things about yourself or your work that are relevant and interesting, but it's equally important to show a…
  • Pucci’s Selfie App, The Rise of Native Ads & What the 90’s Taught Us About PR

    Martha
    18 Apr 2014 | 3:30 am
    The rise of native ads in fashion media publications and what it means for advertising. (via Ad Age) But first, lets’ take a scarfie? Pucci’s new app encourages a new kind of #selfie. (via InStyle) Easter Egg hunts and a wearable tech app: yes, they have something in common and possibly paving the path for a new way to shop. (via the New York Observer) The 90’s gave us many things (Doc Martens and crushed velvet dresses, anyone?), but the era that kept on giving also taught us a few things about PR. (via PR Breakfast Club) Pinterest wants to attract the fellas with a new initiative…
  • Style House PR Seeks Showroom Coordinator in NYC

    Martha
    17 Apr 2014 | 1:30 pm
    Style House PR, a boutique fashion, beauty and lifestyle PR firm in Manhattan is seeking a confident and super organized Showroom Coordinator to join their New York office. Duties for this position include maintaining the organization and aesthetic of the Style House showroom, managing shipments of inbound/outbound samples and maintaining proprietary databases. Ideal candidate must have a BS or BA (all majors considered), be highly professional, as you will be interacting with clients as well as fashion, beauty and lifestyle media and have excellent problem solving and logistics skills. If…
 
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    Don't Eat the Shrimp - Josh Morgan's Take on PR, Social Media & Marketing

  • What’s the backstory – Muscle Shoals on PBS

    Josh Morgan
    21 Apr 2014 | 11:36 pm
    Clarence Carter in “Muscle Shoals,” image from PBS.org   When I first started listening to Lynyrd Skynyrd in high school I quickly learned the words to many songs including “Sweet Home Alabama.”  There was a line in the song that I knew by heart but had no idea what it meant, “in Muscle Shoals they love the Swampers.”  I knew the song was about Alabama and at the time ESPN always showed swamp buggy racing, so I assumed that this lyric was about swamp buggies (check them out, trust me). Four years ago, I stumbled onto a short documentary on Vice.com,…
  • Agency Lessons from Mad Men Episode 701 – “Time Zones”

    Josh Morgan
    14 Apr 2014 | 12:12 am
    Image from AMCTV.com/MadMen Mad Men is entering its prolonged last season and continues to include real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 23 posts about real world agency lessons from the show and here’s a few from…
  • Could you write your own obituary? James Rebhorn did and it is beautiful.

    Josh Morgan
    24 Mar 2014 | 10:49 pm
    You may not recognize the name, but you’ll recognize his face, and after reading this, we should all recognize his life. His Life, According to Jim James Robert Rebhorn was born on Sept. 1, 1948, in Philadelphia, PA. His mother, Ardell Frances Rebhorn, nee Hoch, loved him very much and supported all his dreams. She taught him the value of good manners and courtesy, and that hospitality is no small thing. His father, James Harry Rebhorn, was no less devoted to him. From him, Jim learned that there is no excuse for poor craftsmanship. A job well done rarely takes more or less time than a…
  • Three Pieces of Advice for Those About to Get Their First Job

    Josh Morgan
    18 Mar 2014 | 10:47 pm
    Last month I wrote about helping students at Pacific find their story to prep for their first job interviews.  I was back this month as part of a panel of alumni hosted by the Pacific American Marketing Association and the Eberhardt School of Business on tips for helping students find that first job. At the end of the panel we were asked if we had any last pieces of advice to share.  I had three: Be professionally curious – Always keep learning. Especially at your first job. If someone gives you something to copy, read it. If you are searching articles for mentions of a client or…
  • Good interviews rarely “just happen” take it from Neil DeGrasse Tyson

    Josh Morgan
    13 Mar 2014 | 12:58 am
    Neil Degrasse Tyson and Jon Stewart from “The Daily Show” As a PR guy I watch interviews a little bit differently than most people, I look for themes and for what the subject says that gets picked up by the interviewer.   Sometimes this just happens serendipitously but often there’s a lot of preparation by PR folks in the background on what interests the interviewer, how they’ve interacted with subjects etc, but I was impressed with what Neil DeGrasse Tyson said he did before going on “The Daily Show with Jon Stewart,” which I learned from from a great…
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    Mark Borkowski - Mark my words - Borkowski Blogs

  • People are reading fewer print newspapers now than they were fourteen years ago

    Mark Borkowski
    14 Apr 2014 | 1:39 pm
    People are reading fewer print newspapers now than they were fourteen years ago. We know, hold the presses right? But we didn’t come here to tell you what you already knew. We’ve put together a graph plotting the circulations of five daily broadsheet papers over the past fourteen years. The overall shapes might be familiar, but below and on the graph we’ve highlighted some surprising things you might not have been aware of.  Click here for larger version   Here’s the most important thing: as we tell our clients, always check the bathwater for babies. Of the papers we looked at,…
  • The Art of the Publicity (or a nasty case of ‘Hirstism’)

    Mark Borkowski
    4 Apr 2014 | 1:27 pm
    This week saw the birth of a great stuntster. Clayton Pettet, the student who exploded across the internet last October when he announced plans to lose his virginity for an artwork  has finally made good on his promise. Well, sort of. According to the Telegraph  the actual event involved no hanky panky, little nudity and nothing more erotic than a bit of fiddling about with a banana. The media had been spoofed. Pettet said he had been playing on assumptions critics had made about the work. In so doing, he led 10,000 people to apply for tickets to the show. As he dreams up his next ruse,…
  • A Call for Calm

    Mark Borkowski
    28 Mar 2014 | 4:52 am
    Whisper it. The real truth is, that the majority of the industry doesn’t give a damn about the text book-peddling, muttering commentariat. Anyway, you’ll never remove splinters from my rear end. I’m not a fence sitter. Moreover, I don’t consider my contemporary offering as pure PR. Instead, let me praise someone working at the epicentre of a global news story. On Monday afternoon a superlative PR hoved into view, reminding the world what is great about British public relations. A precise man; direct, adroit, authoritative, elegant and effective. A safe pair of hands…
  • Readability or reality – the uncomfortable lessons of the MH370 news narrative

    Mark Borkowski
    21 Mar 2014 | 3:48 am
    It’s a good job wreckage has been found off the coast of Australia, because if the search for missing flight MH370 goes on much longer the world won’t actually have any journalists left. Malaysia has acted like a kind of media black hole, sucking more and more of the world’s journalists away from their home countries and into its gaping maw. Our screens fill more and more with shots of wailing families, repeated footage of bemused politicians and, well, not very much else. This is the biggest breaking story of the year so far, and in some ways it’s easy to see why. Since the plane…
  • The Diminishing Political Personality

    Mark Borkowski
    17 Mar 2014 | 3:08 am
    Last week, the British Left mourned as it bid farewell to two of its leading lights – old Labour icon Tony Benn and legendary union leader Bob Crow. Both men will be sorely missed, too, by headline writers and casual observers of political theatre. Each was a stunning PR operator who made the weather and livened up the political news agenda. Benn had an instinctive understanding of humanity – how to stir the heart and speak to the soul of all who encountered him. In the days following his passing, stories have emerged of his warmth and compassion and the power of his oratory.
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    Deirdre Breakenridge

  • Relationship Building is My Career

    Deirdre Breakenridge
    22 Apr 2014 | 6:00 am
    After working in public relations and marketing for many years, I’ve come to realize that relationship building is not just a handy skill or a tool in your PR toolkit that’s cultivated for the brands and companies you represent.  Although it’s a huge part of your work, it also marks the cornerstone of a successful career in PR. Recently, I watched a Revolution episode with Brian Solis interviewing Porter Gale, who is a speaker, entrepreneur and marketing executive. Porter discussed her new book, “Your Network is Your Net Worth.” Although I haven’t read the book yet, just…
  • PRStudChat April Session: Technology & Data Allows You to Target & Amplify Grassroots Efforts

    Deirdre Breakenridge
    16 Apr 2014 | 6:34 am
    Today, with instant access to technology and an abundance of data, sharing information with audiences is quick, easy and can cross borders in an instant.  The online grassroots effort has the potential to be highly targeted, achieve a greater reach, and create more impact than in year’s past. On Tuesday, April 22, 2014 at 8:30 p.m. ET, the #PRStudChat community will take a deep dive into how technology and data can help marketers better target and then amplify a grassroots initiative. The discussion is open to those in public relations and marketing, who are looking to take their…
  • Travel Will Change Your View on Life

    Deirdre Breakenridge
    14 Apr 2014 | 5:57 am
    A Guest Post By Drew Slater Typical excuses I hear are, “it is too pricey” or I don’t “have time,” but the truth is everyone is busy and everyone is strapped for cash sometimes – so those aren’t good excuses. Quit rationalizing about how it makes sense not to do it because this one thing will change your view on life. What am I talking about? Traveling. Traveling throws a curve ball in your routine and allows you to meet new people, taste new food, explore a new city and learn something new about yourself. What more could you ask for? No matter where you go – a different…
  • Reassessing Your Passion

    Deirdre Breakenridge
    7 Apr 2014 | 5:41 am
    Now that Q1 2014 is underneath your belt, do you feel satisfied with your performance, or do wish you were accomplishing more? And, if it’s the latter, do you have a long list of excuses? It’s easy to convince yourself as to why this may be happening … you’re not getting along with your co-workers, you feel like you’re not being tapped for your true expertise, or the campaigns you’re working on are not going as well as you had imagined. Perhaps, you’re just not feeling at your 100% best lately, and you have to drag yourself to work everyday.  Well, guess what, any one of these…
  • Six Times You Should Call a Press Conference

    Deirdre Breakenridge
    1 Apr 2014 | 6:24 am
    By Brad Phillips, Author, The Media Training Bible Press conferences aren’t as common as they used to be. Technology has allowed companies to disseminate information to reporters (and the public) without gathering the press in a single place—and that’s a good thing, since reporters have less time than ever to leave their desks to attend a press conference (and many won’t). Press conferences can also be tricky, since reporters in packs sometimes play a game of one-upmanship, in which each reporter tries to ask a tougher question than the last. Still, press conferences can play an…
 
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    Solo PR Pro

  • How to Get to the Top of the Blogging Heap

    Kellye Crane
    22 Apr 2014 | 5:00 am
    In this dog eat dog world, do people really cooperate to get to the top? Of course they do, and the world of blogging is one of the most obvious examples. Solo PR Pros support each other on a regular basis, and today we’re unveiling a resource to help you easily find and support the blogs of your fellow indie communication consultants (and, if you’re a member of Solo PR PRO Premium, get some well-deserved attention for your own blog). Everyone has to start somewhere – and virtually all of the top communications blogs began in exactly this fashion. Early bloggers regularly promoted…
  • Chat recap: Publication Promises, Pay-to-Play and Hyperbole

    Kellye Crane
    17 Apr 2014 | 5:00 am
    During the April 16 #solopr twitter chat a diverse group of independent communication pros from across the country gathered to discuss the following topics of interest: Have you ever promised a client coverage in their chosen publication in order to win their business? Most report Facebook is now largely a pay-to-play platform for brands. How have you changed strategy? Client reaction? Has anyone used Twitter advertising in a campaign? # Lots of blogs & media outlets use misleading headlines/hyperbole in titles. How far do you go on this without a backlash? As we enter the second quarter…
  • How and Why to Participate in Twitter Chats – Everything You Need to Know

    Kellye Crane
    15 Apr 2014 | 5:00 am
    Since September of 2009, the #solopr Twitter chat has been held each Wednesday, 1-2 p.m. Eastern time – making #solopr one of the longest-running chats on Twitter. A cornerstone of the Solo PR community, our Twitter chat offers free access to some of the brightest minds in public relations, and continues to be one of the most popular features of Solo PR Pro. Everyone is welcome (our regular chatters are some of the friendliest you’ll find online!), but if you’ve never participated in a Twitter chat (sometimes called a Tweet Chat), the concept can be a bit confusing. Here’s what you…
  • On Boarding, Setting Boundaries and Self-Promotion

    Karen Swim
    10 Apr 2014 | 5:05 am
    Each Wednesday at 1 pm EST, a diverse group of independent communication pros from across the globe gather to discuss hot topics and timely issues that impact the solo professional. The April 9 #solopr twitter chat was once again filled with savvy pros at varying stages of their business willing to share insights on submitted questions. The following topics of interest were discussed: What are your ideas, tips for effectively on-boarding new client? #SoloPR How do you get in a groove working with a new client? #SoloPR What to do about scope creep of sorts. i.e: client keeps trying to add…
  • 5 Reasons Blog Comments Are Still Important

    Kellye Crane
    8 Apr 2014 | 5:24 am
    Whither the blog comment? Recently, popular blog Copyblogger announced they were removing the comment section from their blog, and encouraged readers to instead write their own posts in response, or comment on Google+ and Twitter. Mark Schaefer shared his thoughts on the probable motivations for this decision in an excellent post on the {grow] blog (hint: it’s about inbound links), and in the comments on Mark’s post, Jay Baer says he’s planning to follow suit soon on Convince and Convert. Is this part of a broader move away from comments, and what does it mean for those with more…
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    PR In Your PajamasPR In Your PajamasPR In Your Pajamas

  • 5 Organizational Obsessions Every Entrepreneur Should Have to Stay Sane

    Elena
    22 Apr 2014 | 6:07 am
    I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic…
  • Employed Media: A Missed Opportunity in Your PR and Marketing Toolbox

    Elena
    9 Apr 2014 | 6:00 am
    When you think of content marketing you probably have these in mind: Owned media. Content you own and have complete control over its creation and use, such as your website and brochures. Paid media. This refers to content that’s created and distributed, because you paid for it. These include advertisements and advertorials. Earned media. Media interviews, news coverage of your product or company, and blog mentions are examples of earned content. You earn them by being interesting and newsworthy, and by reaching out to media gatekeepers at opportune times. What about employed media? Are…
  • Yes, You Need A Pinterest Business Account

    Elena
    18 Mar 2014 | 10:58 am
    Are you still using a personal Pinterest account to promote your business or profit-earning blog? If so, read on to find out why you need a Pinterest business account. I’ll also show you, step-by-step, how to set up your profile and start creating boards that will make your Pinterest marketing efforts more effective. Why Do I Need Pinterest for Business? If you’ve already been using a personal Pinterest account, you may be wondering why you should even think of converting it into a business account or creating a business account from scratch. So far, we’ve discovered 7 advantages of a…
  • 3 Golden Olympic Lessons for Small Businesses

    Elena
    18 Feb 2014 | 7:22 am
    I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic important…
  • What PR Courses Actually Need To Teach PR Undergraduates

    admin
    12 Feb 2014 | 10:27 am
    The public relations industry is changing rapidly. Unfortunately, it looks like PR education is not adapting as fast. In today’s guest post by Ed Zitron, he talks about what students of PR really need to learn to succeed. In 2005, I took a public relations course at a major state university – PR 101 – and remember the lesson plans clearly: the history of PR writing a “communications brief” writing a press release press conferences Eventually, I moved on to further classes. They mostly covered press conferences and “advance communications,” a vague…
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    Paul Stallard's PR Blog

  • 10 points that form the foundation of @BerkeleyPR culture

    paulstallard
    23 Apr 2014 | 1:30 am
    The representation of what a PR agency stands for, how it behaves and how it views the world is incredibly important. I am a firm believer that agencies with strong and positive cultures are more vibrant, dynamic and confident and ultimately attract top talent, great clients and competitor envy. At Berkeley PR there are a […]
  • Have you ever run a 360 review?

    paulstallard
    22 Apr 2014 | 1:00 am
    Last year my mentor Noel Pentose ran a 360 review of my performance as a leader. This was designed to help me develop in my role as MD. I chose five different members of my team from different parts of the business – our CEO, my deputy, head of content, our finance director, an account […]
  • Are you the teaching hospital of the communications world?

    paulstallard
    18 Apr 2014 | 1:49 am
      The cold harsh reality of working in the communications business is that people leave. You always wish that they didn’t but they do. The bright lights, a pay rise, a promotion are all things I have heard in the past six months and I’m sure I will hear again in the next. That said, […]
  • Cheap shoes = bad at PR

    paulstallard
    17 Apr 2014 | 1:46 am
    The headline above is bollocks but when I was a trainee PR exec I was told that it was essential that I always wore good shoes. One of the senior team at my first agency always said: When I meet someone for the first time I always look at their shoes. Scuffed or scruffy shoes […]
  • A simple thank you can get you free PR

    paulstallard
    16 Apr 2014 | 1:42 am
    Over servicing happens in every PR agency. Everyone has a favourite client and everyone has one that they wouldn’t shed a tear over if they lost. What always amazes me is how often a client forgets to say a simple two words when you secure them a great piece of coverage or opportunity. Thank you. […]
 
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    Tech Affect

  • Five Essentials for Your Crisis Communications Toolkit

    Melissa Baratta
    17 Apr 2014 | 8:53 am
    Share/SaveWhen a crisis breaks, things accelerate quickly. It takes only minutes for a scandalous tweet to end up as top news on Huffington Post, and only one reporter to post a story about something negative or controversial on your company for it to take off in the media like wildfire. In today’s 24/7 media cycle, you need a solid response plan in place well in advance in order for your organization to react immediately – if you begin developing a response plan once you’re in the midst of a crisis, you’re already too late. Luckily, putting together a crisis communications plan can…
  • Avoiding the Perils of Real-Time Marketing

    Lulu Li
    16 Apr 2014 | 1:46 pm
    Share/SaveThe power of social media is, in part, the ability to capture and share information in real-time. For many brands this means using real-time marketing (RTM) tactics – on-the-fly participation in the events, topics, and ideas trending among target audiences online at a given moment– to make an impact and produce immediate results. The catch? It’s only effective if the content is contextually relevant, creative and timely. Some campaigns, like the Oreo dunk in the dark tweet, have shown that RTM can be a spunky way to steal the night. At the same time, the Internet is…
  • Digital Native News: Four Steps for PR Success

    Steve Pludwin
    9 Apr 2014 | 6:53 am
    Share/Save In part two of our series on Pew’s 2014 State of the Media Report, we explore the growth in digital native news and the steps PR pros can take to build successful relationships with these outlets. Pew Research Center’s recently released State of the Media report gave many in the news business a reason to be cautiously optimistic. The reason? Juxtaposed against ongoing contraction in traditional print media, digital news outlets have continued to grow considerably over the past year. Amid these changes, however, the question for PR professionals remains the same. How can we best…
  • Tweets Gone Wrong: 4 Reminders to Keep Your Feed Criticism-Free

    Melissa Baratta
    4 Apr 2014 | 11:45 am
    Share/SaveSocial media crises are nothing new, but over the last year we saw more than a handful of Twitter blunders with companies like Home Depot, celebrities like Dr. Phil and even several top tier media outlets posting insensitive or offensive tweets. While one could argue that every person should aim to be diplomatic on social media, as PR executives we are even under more scrutiny to ensure our communications are appropriate. Here are four things every communicator should keep in mind before sending out a tweet – or blog post, Facebook post or any other social media post – to make…
  • How to Build Lasting Relationships with the Media

    Carol Lee
    1 Apr 2014 | 1:57 pm
    Share/SaveEven after several years in the PR industry, I still enjoy “meet the press” events. These events are great opportunities to meet journalists and learn more about how your clients potentially align with the topics they cover. Most importantly, they provide critical information on how specific reporters prefer to work with PR practitioners. I recently attended a media luncheon hosted by the Publicity Club of New York, and came back with substantial insight from a handful of reporters at top-tier media outlets. Below are three of their tips – straight from the mouths of…
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    Everything PR

  • Lilo’s List Makes for Unfortunate PR

    Ronn Torossian
    23 Apr 2014 | 7:18 am
    It comes as a surprise to exactly no one that Lindsay Lohan has major Public Relations problems. The child star, turned adult actress, turned poster child for “What Can Go Wrong With Child Stars” is back in the news again for all the wrong reasons.  Who can even remember the last time Lohan was in the middle for something even remotely positive? Lohan appeared on a talk show to promote the finale of her reality show, “Lindsay.” During the conversation, the host asked the star about an alleged “sex list” of people with whom the troubled actress has slept with. The issue was…
  • David A. Steinberg On Telecom Companies Benefiting from Big Data

    EPR Contributor
    22 Apr 2014 | 9:21 am
    When we read about Big Data, it’s as if writers act like it is the “method of the future,” as if companies are not already implementing and benefiting from the Big Data revolution. The reality is, Big Data has already been here for some time, and the reasons why other industries are beginning to take notice is because it has been so successful for others. If it weren’t for several pioneering industries, we would not even have these success stories to talk about. There would be nothing for new companies to look to for information about Big Data, and its benefits. Fortunately,…
  • Putin Remains The King Of Media… And Of Russia

    Ronn Torossian
    21 Apr 2014 | 12:31 am
    While the world waits to see if an actual war will erupt between Russia and Ukraine, the communications battle continues. As one who owns a PR agency, and is married to a Ukrainian born, Russian-speaking wife who watches Russian TV daily, I have unique insight in this arena. Vladimir Putin. on Direct Line recently – Courtesy the Kremlin Ukrainians watch Russian TV – which is very pro-Putin and it makes it much harder to win the hearts and minds of Russian-speakers anywhere in the world. While Pro-Russian forces, over the past 10 days, have taken over more than a dozen government…
  • How Businesses Can Learn From Kim Kardashian [by Ronn Torossian]

    Ronn Torossian
    20 Apr 2014 | 12:07 am
    She may just be one of many pretty faces in her family’s ensemble cast reality show, but Kim Kardashian has once again found a way to stand out from the rest of her famous friends and relatives. And, she’s gone right back to the talent that brought her to the ball to begin with. Kardashian’s hot bikini spreads in US Magazine put the focus of the “K Family” conversation squarely back on Kim. Kim Kardashian has long had a keen understanding of marketing – and has always had a penchant for knowing how to get – and stay – in the spotlight. What can Kim K’s sandy backside…
  • Sir Martin Sorrell’s View on the Future of Marketing Services [by Richard Edelman]

    EPR Contributor
    19 Apr 2014 | 4:16 am
    Courtesy the 6 A.M. blog I went to The Wall Street Journal Viewpoints breakfast on Monday where Sir Martin Sorrell, CEO of WPP, was interviewed by John Bussey, one of the Journal’s most experienced editors. Sorrell was animated, humorous and at times combative (every reference to the soon to be Publicis Omnicom Group, or POG in Sorrell’s lingo, was tinged with sarcasm). There was even a moment of street theater; after I asked Sorrell a question about the value of his traditional ad agency brands, Bussey asked whether WPP would be interested in acquiring Edelman. Sorrell said that he had…
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    Blog | Stalwart Communications

  • New client on-boarding tips & the importance of communication

    David Oates
    14 Apr 2014 | 9:43 am
    Every Wednesday, SoloPR hosts an hour long Twitter chat. The moderator poses questions and individuals can follow along and answer questions by using the #SoloPR hashtag. I really enjoy the questions and reading how other PR professionals handle certain situations. In particular, last week they asked What are your ideas, tips for effectively on-boarding new client? #SoloPR. Some of the responses included: Meet in person (if possible) and dig deep into their goals, what keeps them up,what differentiates them. Learn, learn, learn. #Solopr Knowing overall business goals is a killer strategy.
  • Wanna be a best selling author? Take two years and call me in the morning

    David Oates
    9 Apr 2014 | 9:16 pm
    Please let me be the first to say that I'm a HUGE fan of the trend toward self publishing. It gives anyone the opportunity to put their creative or educational thoughts down into a book form and offer it to the masses. Outlets like Amazon are doing the world a service. But with the increased opportunity comes a false reality for budding authors. The notion that if they write it folks will come and in droves. Their aspirations to be the next entrant on the New York Times Best Seller list, while certainly admirable, isn't going to happen overnight. Not by a long shot. Here's why. For the most…
  • How SELF magazine's poor judgment led to increased awareness for Glam Runner

    David Oates
    3 Apr 2014 | 11:12 am
    Last week, SELF released its April issue and San Diegan Monika Allen was “stunned and offended.” After giving the magazine permission to publish a photo of her and Glam Runner’s co-founder in last year's LA Marathon wearing tutu’s, she discovered they landed in the “BS Meter” section and were labeled “lame.” Little did the prominent women’s magazine know that Allen was battling cancer and undergoing chemotherapy at the time of the marathon. In addition, they probably didn’t know that Allen’s organization makes racing tutu’s to raise funds for San Diego’s Girls on the…
  • The Way Designers Think About Design

    David Oates
    28 Mar 2014 | 10:34 am
    Stalwart Communications recently had the privilege of hosting three graphic designers as part of our bimonthly educational Brown Bag series. The panel discussion was organized and moderated by the experienced design expert Robin Smith and included insights from Blake Nolan of Storm Brain Designs, as well as Jeff Huting and Lindsey Harris from self-titled agencies. Here are some musings from their industry-agnostic collective creative minds: How do you evaluate a client’s brand? Look for consistency and their missed opportunities to communicate value/services Hottest design trends of 2014:…
  • Why I just became a Roy Williams fan

    David Oates
    24 Mar 2014 | 9:32 pm
    I have to admit that until yesterday, I was not a big fan of Roy Williams, the longtime Univeristy of North Carolina men's basketball coach. It wasn't that I disliked him, but I just didn't think much of him as either a leader or a coach. I was under the impression that there was anything remarkable there other than he had more wins than losses in his career. Well, that all changed yesterday. If anyone saw the second round game between the Tarheels and Iowa State, you saw a man who was a true leader and set the example for his team to emulate. Down by two points with only 1.6 seconds left in…
 
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    prTini

  • PR Women: Stop Trivializing Our Work

    Heather Whaling
    23 Apr 2014 | 3:00 am
    In PR, we often find ourselves fighting stereotypes. That we’re “spin masters.” We’re control freaks obsessed with limiting media access to our clients. We spend our days “playing” on Facebook and Twitter. Or worse, that we’re the cute girls in black suits and heels holding clipboards at events. Why do these stereotypes continue to follow us? I don’t know the full answer, but I know blog posts like this certainly don’t help. Ragan published this post (which originally appeared on another site) with beauty tips for PR pros, such…
  • Going Real-World: Transforming Online Connections into Real-World Relationships

    Heather Whaling
    22 Apr 2014 | 6:10 am
    Excited to have Lauren Gray back on the blog today! If you’ve ever wanted to meet a Twitter friend “IRL,” today’s tips are for you: Post by: @LaurenKGray It’s very obvious that we live in a connected world. And we all know we have a very connected PR community across the world. The world is indeed so small that someone you know knows someone else who knows someone else… then it circle backs. It happens all the time. As PR professionals, we spend countless hours online building relationships, trying to gain new followers and trying to meet new people. How can we…
  • CASE STUDY: Columbus Marathon Hits The Ground Running on Instagram

    Heather Whaling
    21 Apr 2014 | 7:24 am
    The Columbus Marathon has long been on the forefront of social media. Working together since 2011, we’ve spent the past three years helping the marathon use its blog, Facebook and Twitter to build a year-round online community and establish itself as a go-to customer service resource for runners. Then, in 2012, we also helped Columbus become the first marathon to join Pinterest. Together, these reflect one of the marathon’s overarching social media goals: to continue finding new ways to engage participants and supporters – providing content and conversation when and where they want it.
  • The Weekly Cocktail: Week of April 14th

    Heather Whaling
    18 Apr 2014 | 4:56 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  A Wearables Startup Playbook US Airways Should Get a Total Pass on Their Twitter Blunder 5 Ways to Fight Spin Facebook’s Feed Now Punishes Pages That Ask For Likes Or Share Reruns 11 Lessons I Learned at Startups That Keep Me Up at Night Case Study Shows How Twitter Advertising Can Pay Off The Confidence Gap Social Data as a Business Is Dead. Long Live Big Data Services. Why Online Retailers Like Bonobos, Boden, Athleta Mail So Many Catalogs Why…
  • Lead, Follow or Get Out of the Way

    Heather Whaling
    17 Apr 2014 | 5:55 am
    We’ve all been there: Having one of “those days” where you need an extra shot of caffeine and confidence to tackle the day. Bookmark or pin today’s post from 614 Media Group’s Lindsay Arnett for the next time you need a bit of inspiration: Post by: @arnett_la “It’s a man’s world.”  “Women are bossy, men are bosses.” “Just keep your head down and plug away.” Who makes these rules, anyway? Lucky for you, you can be anyone. You’re not limited to the job you’re in, the desk you’re behind and you’re certainly not limited because of your…
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    theblueballroom

  • Making feedback count

    Jennifer A
    23 Apr 2014 | 8:22 am
    “If you are a manager the only way you can get things done is through other people. You are effective only to the extent that you know how to communicate, inspire and support others.” I find that quote, by Silicon Valley management consultant Andrea Corney, interesting. Because it shows that while technical skills are important for success in business, ‘soft skills’ –  like communication – are equally valuable, if not more so. Some of us have been lucky enough to have/have had managers in our lives who could ‘communicate, inspire and support’, like Andrea Corney says. I know…
  • How to succeed with social media management?

    Toni
    23 Apr 2014 | 5:20 am
    PR is all about managing reputation. Whether that’s to help drive sales, recruit the best and brightest talent or to attract investors – reputation management is essential. Customers and employees (past, present and future) who feel they can trust what a brand or organisation stands for will in turn be the most influential advocates for that same brand. Today, this can be quite a challenge. The web and digital communication channels mean everyone has the opportunity to make their personal opinion heard – loudly, far and wide. A disgruntled employee or customer can vent their frustration…
  • Getting started with social media

    Cara
    22 Apr 2014 | 8:58 am
    Whether you are a social media lover or hater, superuser or lurker, it is clear that social media is here to stay. It won’t ever take the place of face-to-face communication, but it will certainly continue to run alongside it, and can promote and strengthen offline communication. If you’re just starting out, be it for business or pleasure, and are wondering how to get to grips with the various sites like Facebook, LinkedIn, Twitter, Instagram, Tumblr and so on, this blog post gives five suggested rules of social media: commitment conversation courtesy courage and confidence.
  • Five answers from WXG speaker Jon Hicks

    Sophie
    22 Apr 2014 | 8:55 am
    We plan to put five questions to each of the WXG (www.wxg.co.uk) conference’s speakers to give you a look into their talks, histories and what inspires them to do what they do. Introducing the second speaker, Jon Hicks, a graphic designer with a talent for icon design. Why did you agree to speak at WXG? I’ve been asked a couple of times, and haven’t been able to make the dates. It was great to finally coincide! Also, they promised they would buy me a yacht… What do you think delegates will get out of your talk? The two main takeaway points are: how to create your own icons when…
  • holidays

    Hannah
    17 Apr 2014 | 8:59 am
    Having just returned from a week long holiday on the southern Red Sea coast of Egypt, one might be forgiven for thinking that I would be sitting at my desk today with a serious case of the holiday blues. This is not so, however. It might perhaps have something to do with the fact that I’m only back for a day before the long weekend kicks in here in the UK (ahem), but I think it’s more a reflection on my lovely colleagues here at theblueballroom. Not many people can say they look forward to returning to work after a week on the beach, but touching down at chilly Gatwick last night,…
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    Sword and the Script

  • 9 Sweeping Lessons from Content Marketing Benchmarking Study

    Frank Strong
    22 Apr 2014 | 3:00 am
    by Frank Strong In January, research firm Ascend2 released a study of 521 sales and marketing professionals which was conducted through an online panel. The report published in January 2014, Content Marketing Benchmarking Summary, was covered in part by eMarketer and I recently went back to take a closer look at the findings. The surveyors didn’t break out the demographics by role or seniority, and instead called them “decision makers” which seems to be a catch-all phrase in surveys of late. I would have also been very interested to know the break out between functions…
  • Infographic: Influence Marketing Predictions

    Frank Strong
    12 Apr 2014 | 3:00 am
    by Frank Strong Not too long ago, Gina Gulberti of Augure, a European-based PR and marketing software vendor, reached out to me with a few questions on influence marketing. When I answered her questions I figured it she would use them for a blog post and that would be that.  A few days later, the company published this post 5 predictions about Influence Marketing…and an accompanied with an infographic. There it was – my mug right next to the mugs of Brian Solis, Kevin Dugan, Arik Hanson and Roxane Papagiannopou – all folks I’ve gotten to know in some way shape or form over the last…
  • 7 Attitudes for Effective Content Marketing (101)

    Frank Strong
    10 Apr 2014 | 3:00 am
    by Frank Strong “Content marketing” means providing information that educates a customer or prospective customer enabling them to make an informed purchasing decision. Instead of hard-selling products or services business use content they create to engage and inform prospects to turn them into fans, and turn existing fans into fanatics. Content marketing is not new. The tractor company, John Deere, launched a print magazine called The Furrow more than 100 years ago. This was not a sales brochure, but a media publication with bona fide editorial content that was mailed to farmers. The…
  • Content Marketing *is* PR

    Frank Strong
    8 Apr 2014 | 3:00 am
    by Frank Strong Some of the conclusions drawn from a recent study — The Role of Content in the Consumer Decision Making Process – are missing the mark from my perspective.   One finding from the study: A brand new in-lab study by Nielsen, commissioned by inPowered, shows that expert content—credible, third-party articles (earned media)—is the most effective source of information in impacting consumers along all stages of the purchase process across product categories. More specifically, when measured against owned media (branded content) it showed that earned media is 80 percent…
  • Infographic: Social Media Short Hand for the un-Social CMO

    Frank Strong
    5 Apr 2014 | 3:00 am
    by Frank Strong So much for the Social CMO. A recent study by IBM indicates just one-fifth of CMOs incorporate social media in digital marketing. This suggests to me that social media is either completely useless, or it still presents and enormous and latent opportunity. My money is on the latter. Perhaps seizing on an opportunity, Adobe which also runs CMO.com, published an infographic, we first spotted on Visual.ly titled: The CMO’s Guide to 2014 Social Media Landscape. The infographic examines eight social media sites – Twitter, Facebook, LinkedIn, YouTube, Google+, Pinterest,…
 
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    Next Communications

  • On Working Together

    Richie Escovedo
    8 Apr 2014 | 4:40 pm
    Our PRSA chapter recently held a joint program with our friends at AAF Fort Worth and Social Media Club Fort Worth to host author/speaker Jackie Huba for a fun evening at Four Day Weekend Theater. This night on the town took well over four months to coordinate, as the organizations' presidents met and e-mailed each other to work out details.The groups share a few members, and we all recognized an opportunity to join forces on the March 27 event to meet our common desire to provide quality programming. We had a great time, too, as you can see by the photos on our Facebook page.One day before,…
  • RPIE for the #schoolPR Pro: Communication Plan Checklist #tspra14

    Richie Escovedo
    20 Feb 2014 | 7:00 am
    School public relations programs have a much greater chance of success with proactive, strategic planning that incudes measurabIe objectives set forth by research and evaluated. The following is the RPIE for the School PR Pro checklist I created to share with other school public relations pros to guide them through the 4-step process -- Research, Planning, Implementation, and Evaluation.  This checklist was first prepared and shared at the 2014 Texas School Public Relations Association conference during the roundtables session.
  • Stuck between a shock and a tarred place

    Richie Escovedo
    5 Feb 2014 | 8:02 pm
    I first considered writing another column about the solid program we have for members and guests at the next luncheon. But that seemed like fluff when put up against a local, sensitive topic, the discussion of which substantially advances the PR profession and professional.Sometimes working in PR and strategic communications sucks. That's where I believe the leadership and communications teams at JPS Health Network found themselves over the last few months. The situation of a patient and family leading up to a judge's ruling and follow-through on the order is unbelievably sad. To be clear, I…
  • Children, it's ok to be in PR. Just be ethical.

    Richie Escovedo
    12 Jan 2014 | 7:38 am
    When things go wrong in politics, things tend to go right for the media. Political corruption lead stories and exposés (local and national) can be the stuff on which journalism careers are made.Because of this duality, it's no surprise that a well-respected (and well-followed) journalism academic and commentator, Jeff Jarvis, would chime in on the recent #bridgegate scandel in New Jersey. Quick recap: NJ Gov. Chris Christie fired a deputy chief of staff as part of some fallout over what apparently was a politically motivated George Washington Bridge toll booth and lane closure…
  • Agenda-setting theory: helped or hindered by social media?

    Richie Escovedo
    17 Oct 2013 | 10:12 pm
    I frequently read the editorials and columns in the opinion section of my hometown newspaper. I like their digital subscription option these days since the print version mostly ended up in the recycling bin unless I needed to wrap something breakable. But that's a different story. I like catching up on what those veteran newspaper journalists have to say in and about this city.Recently, Jim Witt, executive editor, included an intriguing bit of insight into working in the media in a piece about a former colleague who left the newspaper business. “When you work at a newspaper, you get to…
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    Crenshaw Communications

  • PR Pros: Secure That CEO Byline

    Marijane Funess
    22 Apr 2014 | 1:25 pm
    How many PR firms have NOT  promised a bylined article to the CEO of a client company in the name of “thought leadership”? We venture to say none. A CEO-penned article (with tremendous assist from a qualified PR team) in a top business pub or vertical is a powerful tool in the B2B PR arsenal. Often, agency staffers lament the difficulty involved in securing these impressive articles, but if you follow the steps below, you can streamline the process and have editors contacting you for more executive output. Start with research. Make a short list of publications to recommend to…
  • PR Pros “Celebrate” Stress Awareness Month

    Marijane Funess
    18 Apr 2014 | 11:08 am
    Of course many of us are celebrating Passover and Easter this week, but did you know that April is also “Stress Awareness Month”? With public relations a perennial “top-of-the-list” candidate for stressful careers, we thought we would examine some of the stressors PR pros bemoan. A client “goes dark” for more than a few days, without warning. In our experience, this can mean one of three things. Internal changes, possibly resulting in a client transition. Internal discussions, possibly culminating in an agency transition.  Or…nothing! Try to remain…
  • 7 PR And Media Relations Rules You Might Want To Break

    Dorothy Crenshaw
    16 Apr 2014 | 3:30 pm
    Most disciplines have unwritten rules or principles that professionals live by, and the practice of public relations is no exception.  But none of the PR or media relations “laws” are ironclad. There are times when you just might need to break the rules, or at least shake up PR industry convention when it comes to dealing with the press.  Here’s my list. Rule #1:  Never say, “No comment.”  Of course, we tell clients never to say this, and the words have become such a cliché that any PR person would cringe to see them in print.  But most know that there are times when…
  • 5 Reasons Not to Ditch Your PR Agency and Go In-House

    Marijane Funess
    15 Apr 2014 | 7:57 am
    On the premiere episode of the final season of “Mad Men,” the ever-resourceful Joan tries to salvage the Butler Shoe account when she learns a new marketing head is bent on taking the advertising in-house, for reasons having more to do with his own ego than real business needs. Realizing she’s in over her head, Joan meets with a university professor for a crash course on marketing and comes away with some effective arguments that help forestall the move. Wouldn’t it be great for life to imitate art when a company is weighing that same decision – for…
  • PR Isn’t Dead, But It Should Be Reincarnated

    Dorothy Crenshaw
    10 Apr 2014 | 4:00 pm
    Some prominent members of the PR industry were up in arms recently over a story in the Financial Times about companies who reject the traditional PR agency relationship and choose to handle their own public relations. “Publicity is Free With No PRs” featured such luminaries as Warren Buffet and Elon Musk and their propensity for interacting directly with key constituencies. (Which is puzzling, since Tesla just hired a senior director of communications who, presumably, has nothing to do.) But the FT story didn’t bother me, because it basically highlighted the outliers. Though…
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    PRBreakfastClub

  • 5 Things a Young Pro Should Know Before Starting her Own Business

    Stephanie Abrams and Courtney Spritzer
    21 Apr 2014 | 9:01 pm
    #1 Recognize the massive demand on your time Young female entrepreneurs are often shocked to learn how demanding it can be on their schedule and time. You will be working around the clock. You can’t afford to stop strategizing, planning, and selling both yourself and your business. Be prepared to make sacrifices. While others around you may be partying, you may not be able to join in and enjoy the comforts of a typical 9-5. If you aren’t working on growing your company and your brand, no one is. #2 Be smart about who you add to your team Adding the right person to your team can take your…
  • 10 Reasons Why Wearing Google Glass is Going to Hurt

    Rob Checkal
    6 Apr 2014 | 9:01 pm
    Everyone is inundated with news about Google Glass, the wearable computer the world wanted, but maybe isn’t the iteration the world needed. Let’s be honest – it’s not a fashionable wearable. Even people who need glasses hate glasses, with many opting for laser surgery or contacts. Sure, the ease of just using voice commands with minor touch interactions on the right temple of the frame is groundbreaking, but there’s a very high risk of focusing too much in the upper right-hand corner of your field of vision where Glass is positioned. Here are 10 reasons why…
  • What The 90’s Taught Us about Public Relations

    Kate Connors
    2 Apr 2014 | 9:01 pm
    Although I was born in the 80′s, I consider myself to be a full-blown 90′s child. The TV show Wishbone was where I first developed a love of history. If someone uses the word “bop,” my mind immediately goes to my first Bop It game and I want to yell back “Twist it – Pull it – Flick it!” When parents complain about their kids having too many stuffed animals, I cringe and think about the multiple boxes of Beanie Babies living in my attic that I continue to hope will be worth something one day. But the 90’s weren’t just about all the must have toys and wonderful…
  • How to Score Winning Briefings

    Lynda Starr
    1 Apr 2014 | 9:01 pm
    The media briefing is an effective tool for educating media and analysts on a vendor’s product or service, but it can be quite painful for both the editor and the company to suffer through a horrible briefing. For example, a bad briefing could be one in which the spokesperson is not providing usable information and the editor has tuned out. Worse yet, if it’s phone briefing someone is most likely doing other work at the same time. There are strategies that can be used by vendors, journalists and industry analysts to achieve productive briefings that are win/win occurrences. Picture…
  • For Release: PRBC Book Deal Finalized

    Nathan Burgess ("PRCog")
    31 Mar 2014 | 9:01 pm
    In the grand PRBC tradition of just-post-spring PRBC announcements, we’ve got another one for you. The authors of PRBC have reluctantly signed on to a monumental book deal with Borders Group. And when we say the “authors of PRBC” we don’t just mean the current editorial staff – we mean every single contributor – 100+ of em. And when we say it’s a monumental book deal – we mean it. With each of those contributors offering just 400 words we’re looking at 40K words easily, more if we let our more wordy members be included, and it’s…
 
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    Edelman

  • Russell Dubner Named President & CEO, Edelman U.S.

    Lauren Olney
    23 Apr 2014 | 8:34 am
    Edelman has named Russell Dubner as president and CEO of Edelman U.S., effective July 1. In this role, Dubner, currently president of Edelman New York, will oversee the firm’s largest operation, which consists of 14 offices representing $450 million in revenue. He succeeds Mark Hass, president and CEO of Edelman U.S., who is leaving after five years with the firm holding leadership posts in Asia and the U.S. Dubner will report to Matthew Harrington, global chief operating officer, and join the firm’s Executive Committee. “Russell has had tremendous success in growing and diversifying…
  • Corporate America and the Resurgence of Earth Day

    Peri Schweiger and Jessica Jennings
    22 Apr 2014 | 9:37 am
    In 1962, scientist Rachel Carson published Silent Spring, prompting the emergence of the modern environmental movement. Soon after, in the 1970s, America was in the midst of an industrial boom in which some big factories polluted the air without consequence. The burgeoning environmental movement at the time brought widespread awareness to the strain that humans were placing on the planet. Ultimately, with some environmentalists capitalizing on this new-found consciousness, the very first Earth Day was established in April 22, 1970. As the 21st century rolled out, the environmental movement…
  • Jessica Jennings

    Jon Silver
    22 Apr 2014 | 9:36 am
    The post Jessica Jennings appeared first on Edelman.
  • Peri Schweiger

    Jon Silver
    22 Apr 2014 | 9:36 am
    The post Peri Schweiger appeared first on Edelman.
  • How I See PR Through a Research Lens

    Johnson Hui
    22 Apr 2014 | 6:54 am
    Wearing a research hat during  my Daniel J. Edelman Global Fellowship allows me to step back and look at communications campaigns from a different perspective – research is essential to helping brands identify drivers of success, determine strengths to leverage, identify gaps to be addressed and streamline messaging to maximize the impact of communications. In the first month of my fellowship at Edelman Berland in New York, I helped my primary market research team determine what attributes a global consumer brand should prioritize in order to enhance its reputation through a global…
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    Storytelling Techniques For Effective Business Communications

  • Six PR Insights from the Pew Research Center’s State of the Media 2014

    Lou Hoffman
    22 Apr 2014 | 10:22 pm
    The Pew Research Center’s annual State of the News Media should be required reading for PR professionals. While I took issue with last year’s study – struggled to make sense of the overlap between journalism and business storytelling – the 2014 report is back on track. I’ve highlighted six points with relevance to business communicators along with my commentary. As an industry, news in the United States generates roughly $63 billion to $65 billion in annual revenue, according to Pew Research analysis of official filings, projections by financial firms and self-reported data. While…
  • Genius Storytelling Techniques from the American Chemical Society

    Lou Hoffman
    20 Apr 2014 | 10:22 pm
    That’s right. The same folks who publish “the molecule of the week” and find humor in the periodic table have cracked the mainstream with storytelling techniques worthy of a big brand. Before jumping to the tactic, it’s useful to rewind the tape to Nov. 27, 2013. That’s when the Los Angeles County court sided with the fine citizens of Irwindale and ordered Sriracha to cease operations until they could figure out a way to stop that dreadful odor emanating from the factory. As I wrote back in 2012, here’s a brand that says the hell with branding and it works. In spite of snafu with…
  • For Those Who Tilt Toward Words, Here’s How to Improve Your Presentations

    Lou Hoffman
    16 Apr 2014 | 6:15 am
    It doesn’t matter whether you’re a senior exec at a Fortune 500 company or manage the A1 Car Wash in Albuquerque, the ability to communicate impacts job performance. For many, this extends to the dreaded presentation. You can find advice on this topic rivaling how to lose weight and make money selling timeshare condos. Here’s the problem. These so-called gurus always the say same thing. Use visuals, not bullets (oops) Stop jingling coins in your pocket. Don’t read your slides. If you use enough visuals, you won’t read your slides because there isn’t enough to read. For those of us…
  • What Does a Cold and Heartless Narrative Look Like in the Business World?

    Lou Hoffman
    13 Apr 2014 | 9:32 pm
    Such storytelling isn’t easy to find. When organizations and consultants go through branding exercises and come to be part of associating words with their brands, they rarely highlight “cold” or “heartless” (suppose someone selling ice fishing equipment might go for “cold.”). After scouring the Web I finally found one. Meet Nick Murray, a self-professed “premier speaker” on the financial services industry. I don’t know Mr. Murray. He could be great at his profession and the second warmest human being in the world behind the Dali Lama. But if you want information on Mr.
  • Does Your Public Relations Effort Include a Mobile Strategy?

    Lou Hoffman
    9 Apr 2014 | 10:22 pm
    You don’t need to be a data scientist to figure out that the world is going mobile. The sales of mobile phones and tablets tell this story as does Apple’s cash hoard, $158 billion as of January 2014. Along a similar line, eMarketeer projects that mobile ad revenue will triple over the next three years. Drilling down to what’s important to PR, are consumers and B2B buyers getting their news and information on mobile devices? Again, check the box. A Pew Research Center study from last year shows well over half of smartphone and tablet users consume news on mobile devices. OK, this isn’t…
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    Your Story

  • Rumors & Latest News about Malaysia Airlines 370 Flight

    Your-Story.org
    23 Apr 2014 | 7:48 am
    From the mysterious disappearances of the labor union leader of Jimmy Hoffa to the aviator Amelia Earhart, there is just something about these good strange stories that Americans find so difficult to resist. Perhaps this is why there has been a ton of attention revolving the missing Malaysia Airlines 370 Flight. It has continued to ...The post Rumors & Latest News about Malaysia Airlines 370 Flight appeared first on Your Story.
  • A New Website Called ExploreCraigslist Has Been Launched

    Your-Story.org
    16 Apr 2014 | 4:48 pm
    A new website called ExploreCraigslist.com has been launched in which it provides ease to those people who want to search all Craigslist cities and categories at the same time. Through the existence of this website, people no longer have to spend much time in finding the information they needed with regards to the task mentioned ...The post A New Website Called ExploreCraigslist Has Been Launched appeared first on Your Story.
  • Copyrighted fine art oil paintings available at Fine Art Maya

    Your-Story.org
    8 Apr 2014 | 9:47 am
    If you are looking for finest fine art oil paintings then Fine Art Maya is the ideal online art gallery. The artists on this site are renowned for their skills and the creations. You will be impressed what this site has to offer to the online buyers of fine art paintings. There are many who ...The post Copyrighted fine art oil paintings available at Fine Art Maya appeared first on Your Story.
  • Advocate Jailed For Fraud

    Your-Story.org
    19 Mar 2014 | 9:39 am
    There are certain people who you would think would attempt to be above the law at all times. Someone that holds the position of an advocate is certainly someone that people look up to and will turn to for legal advice and representation. On the whole, advocates are great defenders of the law and know ...The post Advocate Jailed For Fraud appeared first on Your Story.
  • Tesla Announces They Plan To Start Making A Mass-market Car

    Your-Story.org
    19 Mar 2014 | 9:34 am
    Tesla announces they plan to start making a mass-market car Tesla Motors seems to be the one automotive company that’s on everyone’s mind these days. The company’s innovative take on the electrical vehicle has made their cars extremely popular with consumers, while also drawing the ire of some traditional car dealership organizations. However, the company’s ...The post Tesla Announces They Plan To Start Making A Mass-market Car appeared first on Your Story.
 
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    Public Relations Sydney

  • Tips to create the perfect elevator statement

    Catriona Pollard
    21 Apr 2014 | 7:06 pm
    An elevator statement is a quick summary you can use in a situation where you need to explain your role and profession in a clear and concise way. It’s called an elevator statement because you should be able to deliver the statement in the time it takes to travel from the ground floor to the top floor in an elevator – approximately 10 – 30 seconds. The pitch is an overview of who you are, what you do and how you can help the listener. Since the statement is delivered verbally it needs to be punchy and memorable to make a good impression with the listener. Having a well practised…
  • How to effectively use an editorial calendar

    Catriona Pollard
    14 Apr 2014 | 8:53 pm
    An editorial calendar is a valuable PR and social media tool that can help businesses to produce effective, timely and targeted content for their target audience. Businesses use multiple channels including blogs, websites and social media channels that all require fresh and exciting content; sourcing and organising this content can be a challenging task. Implementing an editorial calendar as part of your PR strategy can act as a road map for your content and help your business manage the production, publication and distribution of content across multiple mediums. A good format for an…
  • The before, during and after of a media interview

    Catriona Pollard
    7 Apr 2014 | 5:22 pm
    So you have just secured that media interview that can make a big difference to your company’s reputation. The ball is in your court now and it is up to you to make the most of it. It is a good idea to think about your interview in three stages – before the interview, during the interview and after the interview – so you are well prepared. Before the interview: Know the audience and objective – Try to develop an understanding of the audience for your media interview. It is worth looking into the publication or program. Read some articles the journalist has written or watch a…
  • Tips for creating a thought leadership video

    Catriona Pollard
    31 Mar 2014 | 6:44 pm
    Video is an excellent medium to use when looking to share your expertise and build your profile. Viewers are not only more likely to engage with visual content; they are also able to make a personal connection with you by watching your videos. Filming your own series of videos ensures that you have complete control over your message. You are able to do as many takes as you need to get the message right. Once you have filmed your videos, you can upload them online to platforms such as YouTube and then share them via your social media networks, embed them on your website, share them in your…
  • How to create a winning bio

    Catriona Pollard
    24 Mar 2014 | 5:33 pm
    A great bio is a critical tool for thought leaders to sell themselves to their target audience. If you are a spokesperson for your business, provide commentary in the media or speak at events, you need a winning bio. An expert bio showcases your expertise, experience and qualifications in a genuine way. It is not simply a resume. As a short introduction to who you are and what you’re an expert in, a great bio provides a foundation for securing opportunities to demonstrate and build thought leadership. Having an up-to-date bio on hand to share with key stakeholders can be the difference…
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    PR Fuel - Public Relations News & PR Tips

  • The 5 Things You Can Do To Get Ahead In Your PR Career

    prfuel_rb
    21 Apr 2014 | 3:30 am
    Public relations can be a cutthroat field. Competition for jobs is always fierce, and standing out from a sea of candidates can be incredibly challenging. But take it from someone who has been in this industry for more years than I can remember at this point, you can be successful in PR and you can get ahead in your career. It all starts with doing these 5 things:   Consume as much information as you can—I still spend time every day reading and learning as much as I can about the current state of PR. You need to have a voracious appetite for information. Set aside 30 minutes every day…
  • Do These Things After You’ve Received Media Coverage

    prfuel_rb
    18 Apr 2014 | 3:30 am
    You spend a lot of time and money trying to get earned media. It’s a never-ending war filled with constant defeats in battle. But when you finally do receive positive media coverage, it’s a great feeling, right? What a lot of people don’t realize, however, is that your work isn’t finished. Now, you need to capitalize on your coverage to squeeze as much out of it as you can. Once you’ve received press coverage, do these things:   Share the heck out of the story—Mission #1 is to drive as much traffic to the story as possible, and one of the best ways to do that is by sharing it…
  • There’s Nothing Wrong with Admitting You’re Wrong

    prfuel_rb
    17 Apr 2014 | 3:30 am
    I’m not going to lie. I have a hard time admitting when I’m wrong. But I’m not alone. Most people don’t like admitting they’re wrong. Pride is a tough thing to swallow, and we’ll go to any lengths to justify our mistakes and to pass the blame to someone else. The problem is that this doesn’t fly in business. If your company makes mistakes and doesn’t admit them and apologize for them, you’re going to lose customers, employees, the respect of the media…you’re going to lose everything. The fact is that admitting your mistakes isn’t a weakness. In fact, owning your…
  • How to Make Your Press Releases Live Longer than Just a Day

    prfuel_rb
    16 Apr 2014 | 3:30 am
    Tell me if this situation sounds familiar: You write a press release, send it out to reporters and distribute it online, and then, a day later, you’re on to something else. It’s like the press release was only alive for a day. It’s kind of sad when you think about it. You put in all this work, and your press release gets forgotten in no time at all. Thankfully, it doesn’t have to be this way. Your press releases can live longer than just a day. Check out these life-extending tips for press releases:   Write a blog post about your news—Your blog is a great channel for…
  • Why You Need to Highlight Your Expertise when Responding to HARO Queries

    prfuel_rb
    15 Apr 2014 | 3:30 am
    Three times a day, HARO emails its subscribers a list with dozens of the latest free media opportunities from reporters in various fields who need sources for their stories. Without a doubt, HARO is one of the best PR resources out there, and it’s totally free. Just sign up, and you’ll start getting fresh media opportunities delivered to you three times daily Monday through Friday. The great thing about HARO is that it’s filled with reporters looking for people like you to quote in their stories. The bad thing is that there are thousands of other people just like you responding to the…
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    72Point » Blog

  • On the radio: ten tips for securing radio coverage

    Daniel Harding
    3 Apr 2014 | 4:57 am
    Good morning listeners! It’s Wednesday Morning, it’s 9am, sun is streaming down over the capital and we are live from the BBC. Just standing in the lobby of the BBC generates an uncontrollable bubbling feeling of excitement. The hustle and bustle of employees and guests disappearing through the revolving door into all things news, radio and broadcast. The door that we ourselves and over 80 of our PR guests were lucky enough to be going through on this very morning. You can’t help but stare as you walk through the new £1bn British Broadcasting House, a constant hive of activity that…
  • IS DAVID MOYES FINALLY BEGINNING TO WIN THE PR BATTLE AT MANCHESTER UNITED?

    Doug Shields
    24 Mar 2014 | 7:14 am
    Imagine a new boss taking over your company following the departure of a bloke who was at the helm for more than 20 years. How would you feel? Nervous, relieved, apprehensive, all three, none of the above? You might be plagued by worries such as ‘will he rate me?’, ‘does he like what I do?’, ‘will he bring his own people in?’ etc etc. You may already have decided you will look to Pastures New – the mystery company where everyone who leaves a job heads off to. People need leaders. They need someone to show them the way. Someone who is loyal, honest and as straight as a die, like…
  • Tough Crowd. Are you a boring brand?

    Rick Maughan
    20 Mar 2014 | 6:08 am
    We’ve all been there. You’ve nipped away from the party to grab another drink and, suddenly, you’re trapped. Sean is a friend of a friend you don’t really know that well but you like to think you’re a nice person so you ask if he’s having a good night. Sean is having an ok night but it’s not as good as the one three weeks ago in New York. Sean was in the VIP section and he only went and pulled a model. It turns out Sean’s watch is worth a lot and water-resistant to seven thousand metres. His car goes really fast, much faster than yours and he knows a thing or two about wine…
  • Why Piers Morgan failed in America

    Doug Shields
    26 Feb 2014 | 2:37 am
    I have to admit I wasn’t entirely surprised by the news Piers Morgan’s show has been cancelled by CNN. As he candidly revealed, an Englishman trying to discuss American cultural issues and laws just does not work. In the UK we regularly look across the pond in the wake of horrific school shootings, and after much pondering, declare that the U.S. should change its gun laws to prevent future tragedies. But to the average American the right to bear arms is a basic human right, and an important one at that. It makes normal people feel safe in their homes and enables them to sleep…
  • End of an era

    Emma Elsworthy
    18 Feb 2014 | 3:14 am
    As one of the founding members of 72Point, considered by most to be part of the furniture (indeed, as my colleagues know, I even have my own ‘special furniture’) it is with a very heavy heart that I am shortly leaving the company for “pastures new”. For a long time “pastures new” was a cursed and mysterious entity which managed to entice some of our fabulous colleagues away, but now I too have been sucked into its vacuum of opportunity. The difference for me though, is that I don’t really want to go. I don’t hate my job.  I don’t dislike my colleagues. And I rather love my…
 
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    Translucid CommunicationsTranslucid Communications

  • Going slower faster

    Bob LeDrew
    10 Apr 2014 | 12:16 pm
    Yesterday was an anniversary. Eleven years ago, I started this blog. I was working media relations for a university then; both my parents were alive; I had a regular column for a CBC Radio show (in fact, a lot of the early content of the blog was made up of scripts for my CBC column), and I thought there was something to this social media thing, but I wasn’t quite sure what it was. Who knew I’d still be doing this a decade later? Not that I planned any of this out at all, but my blogiversary coincided with a visit to Ottawa by Gini Dietrich, the CEO of Arment Dietrich and the…
  • Digital Canada 150 - ahead to the past!

    Bob LeDrew
    7 Apr 2014 | 10:29 am
    I was pleasantly surprised to discover that — as if by magic — just a few days after writing “It’s hard to be social when you’re not social” about the Canadian federal government’s difficulty grappling with social media, Digital Canada 150, the long, longgggg-awaited digital strategy of the Government of Canada was released on Friday afternoon, April 4. This is a digital strategy that’s been promised and not delivered by five Industry Ministers since 2006, when the current government was first elected. So if the rest of this post is critical, I…
  • Government shows it's hard to be social when you're not social

    Bob LeDrew
    31 Mar 2014 | 2:39 pm
    A bit of a media — well, not a storm — drizzle began in my city last week. My local newspaper ran the story “Four staff work on widely-unwatched PMO promo videos.” The nub of the story: in January of this year, our country’s Prime Minister (already the subject of some severe criticism for his inaccessibility to media) launched a YouTube feature called “24-Seven” (“24-sept” en français). The videos, at least one each week, are published to the PMO’s YouTube channel. And viewership has been less than revolutionary. The March 20-26…
  • Are you now or have you ever been a commentist?!

    Bob LeDrew
    26 Mar 2014 | 1:11 pm
    Since I have a foot in the music “industry”, one of my regular reads in my RSS Reader is the Musician Coaching blog by Rick Goetz. He quite often has posts of interest to me. But last week, he had one that hit me right in the bull’s-eye: an interview with a singer-songwriter about how she built her career around house concerts. About now, you’re asking what a house concert is. Quick explanation: a house concert is a musical event where a host opens up his or her home to a performing musician, and that musician is paid by donations from the audience. My partner and I…
  • Crowdfunding ≠ wishful thinking

    Bob LeDrew
    20 Mar 2014 | 2:19 pm
    Because a lot of my brain and my non-working life is focused on music, I see a lot of crowdfunding pitches. I mean, A LOT. When you become friends with a lot of musicians, sometimes it seems as if every week I get multiple requests to help make a CD, fund a tour, a theatre project, or some other worthwhile venture. Crowdfunding is a crowded marketplace. A new infographic from CraigConnects and Rad Campaign tells us that more than FIVE BILLION DOLLARS was raised this way in 2013. But while the crowdfunding field is complicated and numbers vary widely (see this article from the Canadian Media…
 
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    Paul Roberts

  • What is a Podiatrist?

    Deid Ronnie
    19 Apr 2014 | 12:39 am
    Podiatrists are a kind of foot doctor and they are also called chiropodists. Podiatrists like www.podiatristsingapore.com provide you with advice on foot care and the kind of shoes to wear. They can also treat different types of foot problems such as ingrown toenails, corns and calluses, verrucas, athlete’s foot, smelly feet, cracked heels, flat feet and bunions.   You might want to consult a podiatrist if you have the following problems such as painful feet, cracks or cuts in the skin, discoloured toenails, warts, scaling or peeling of the skin. Podiatrists provide orthotics…
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    Communications Conversations

  • PR Rock Stars (of the future): Laura Jollie

    arikhanson
    22 Apr 2014 | 6:15 am
    I’ve had the pleasure of meeting Laura Jollie a few times now–namely at the MN PRSSA Leadership Rally last summer, and at PRSSA meetings at the University of Minnesota. She’s just one of those young people who has “it.” I’m never sure what “it” is, but “it” is definitely a good thing. “It” is really just a sense–at least for me (also: see her “eagerness to learn” comment below–sums it up). It’s that indefinable quality that just makes people like Laura stand out. Of course, she has the…
  • Isn’t it time to give up the #humblebrag?

    arikhanson
    18 Apr 2014 | 6:06 am
    The #humblebrag. One part humble. One part brag. OK, but let’s be honest for a minute: The #humblebrag is all about bragging. And that’s fine. We’ve kinda all done it at this point. You’re excited about a client win. You’re proud of a big project at work. Whatever the professional case–you want to talk about how great you are. Who can blame you? I certainly don’t. We all want to shine in our professional lives, right? It’s just human nature. But, when it comes to promoting ourselves online, why do we try to hide behind the #humblebrag? Why not…
  • Why is job hopping so rampant in digital marketing?

    arikhanson
    17 Apr 2014 | 5:29 am
    According a recent survey fellow MIMA board member and friend, Jeff Sauer and I administered earlier this year, 59 percent of respondents have switched jobs in the last two years. Not too shocking, right? The job market in our industry is up. Economy is solid. Companies are hiring. That all means people will have a propensity to job hop a bit, right? What’s more though, 52 percent of respondents said they would switch jobs for a pay increase or for the right opportunity. Anecdotally, I get calls and emails from friends and colleagues all the time. Most of the time, they have a…
  • Why aren’t more brands prioritizing Instagram as a platform-of-choice?

    arikhanson
    15 Apr 2014 | 6:09 am
    From what we’ve heard from recent media and blogger reports and studies, Instagram is THE hot platform for brands right now. According to eMarketer, brands are seeing higher engagement and interaction rates on Instagram–up to 15 times more than Facebook, in some cases. And, Instagram is growing faster than Twitter, Facebook and Pinterest combined (which, to be fair, isn’t fair, because those networks are at different points in their “life cycle”). And then along comes this graphic from the SocialBakers–saying only 19 percent of brands are making Instagram a…
  • The best blogging advice no one ever gave me

    arikhanson
    10 Apr 2014 | 5:57 am
    Last week, I was at the Minnesota PRSA Classics Banquet and a student at the event asked me: If you could share just one blogging tip with me, what would it be? Good question. Many, many posts have been written about this topic. Many, many suggestions have been made. But I thought about that question. And I thought some more. And, I came to my answer: “Don’t be afraid to say what everyone else is thinking.” It’s a concept that actually took me a while to realize and understand. You see, in meetings, I’m usually the kinda guy who sits back, listens and takes…
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    Flack Me RSS News Feed

  • New York's Cops Create a Photo Melee -- Oh Dear!

    Doug Bedell
    23 Apr 2014 | 8:21 am
    Summary: New York's police department got what it asked for when it asked people to post pictures of themselves on Twitter with members of the force -- presumably cuddly ones with a warm PR glow. But geez, almost immediately it started getting photos of New York's finest roughhousing people and looking like warriors. It created the hashtag #myNYPD for the purpose. So how does a misbegotten hashtag get recalled?
  • #PRFail: 'We the People' Sticks It to the People

    Shawn Paul Wood
    23 Apr 2014 | 4:05 am
    Summary: Just when you thought the U.S. Government would finally realize that a record-low approval rating of nine percent may be worth improving comes the White House's concoction of "giving American what it wants" -- a voice. Only there was a catch. The U.S. Government would like to hear your voice when they pretty much feel like it. Namely when it concerns one Justin Bieber. (Yeah, you knew this was going to be good.) The Obama Administration created two-way conversation between the American public and the government by embracing social media.
  • Pressurized Media Interviews a PR Hazard, As Well As Opportunity

    Doug Bedell
    22 Apr 2014 | 6:15 am
    Summary: Media interviews are occurring in an increasingly pressurized working environment for the reporters doing the interviewing. PR people need to be mindful of that, Beth Monaghan of InkHouse Media advises in a Ragan post. There are fewer reporters and their "news cycle can be mere seconds long." That may well work, Beth warns, for less engaged listening. So PR people need to practice, and speak, in naturally sounding sound bites.
  • Takes Too Much Time Being Social?

    Doug Bedell
    21 Apr 2014 | 11:49 am
    Summary: Don't have time to be social because it takes too much time being social? That sort of question can easily arise as you're trying to tend all your social media outlets, and if it does, you probably have too many of them. The folks at Apex Public Relations in Toronto, Canada, address this question in a couple of posts, "Which social platform should you be on?", and "Do clients need a personal social strategy?"
  • C-Suite Not Yet Sold on the Blogosphere? Try This...

    Jeannine Wheeler
    21 Apr 2014 | 5:42 am
    Summary: What's in your PR plan? Social media, media outreach, video, SEO, stakeholder engagement? What about blogger outreach, particularly if you're working in the hospitality sector? Bloggers can be an integral part of your success…but is everyone sold on the idea of gifting expensive destination packages to travel bloggers? To learn more about how to leverage the blogosphere, I spoke with Ryan Sheehy, APR, a PR pro who specializes in travel, tourism, and entertainment. Based in Austin, Texas, she services clients in The Lone Star State, as well as in Orlando, Florida. In addition to…
 
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    TheGutes

  • PR Lessons from GM, Toyota auto recalls

    Mike Gallo
    18 Apr 2014 | 9:17 am
    The Detroit News today put the GM ignition-switch recall center stage noting that the developing auto recall crisis, not limited to GM, provides some lessons for an already embattled industry.  The article also reminds readers of the billions that Toyota Motor Corp. paid — and the “incalculable damage to its sterling reputation for quality” — after its sudden acceleration crisis of 2009 and 2010 forced the company to recall more than 10 million vehicles. Moreover, Detroit News also points out that automakers are on pace this year to break the all-time record for most vehicles…
  • April’s Fools

    Jon Teel
    4 Apr 2014 | 3:35 pm
    “Let’s suspend his stapler in Jello.” “Let’s fill his office with balloons!” “No, let’s fill donuts with mayonnaise.” “What about toothpaste?” A snapshot of the conversations that riddled the Los Gatos Gutenberg office on March 31st, the eve of all prank days. “What about a blow horn beneath an office chair?” Silence. This was the winning idea, and we all knew it. The next morning it was just a matter of coming in early and finding an open seat. 7:55a rolls around and there were two unfilled seats in the office—new team member, Jordan Hubert, and Co-CEO Hugh…
  • There’s Really No Place to Hide Online

    J. Bonasia
    25 Feb 2014 | 10:58 am
    Privacy, hacking, data breaches, and identity theft. These are the hottest topics this week for some 25,000 industry consultants, sponsors, vendors, and buyers of computer security products gathered at Moscone Convention Center for the annual RSA Conference in San Francisco. Some members of the Gutenberg PR team are on-site there as well. For the uninitiated, RSA is “Where the World Talks Security,” according to the event’s tagline. In fact, the world talks security just about everywhere these days. Few topics can get the Internet community as riled up as cybersecurity, and it’s no…
  • Weaponizing Earned Media for Maximum Impact

    Kasey Backherms
    15 Oct 2013 | 8:11 am
    Earned media – the product, trend and thought leadership placements we work very hard to deliver for our portfolio of clients – is an excellent validation of your product and company strategy. It’s also a valuable component to your content marketing strategy, one that can help deliver sales results, in addition to quality traffic and awareness. Merchandising – It isn’t just for breakfast cereal My colleagues, Hugh Burnham and Liana Hawes, recently hosted a webcast on how tech companies can elevate their message to better reach the business press (a copy of their slides can be found…
  • Five Tips for Daily PR Success…and Keeping Your Client Happy

    John Kreuzer
    25 Sep 2013 | 8:30 am
    Landing that “Big Fish” client is great, but what do you need to do to keep their business over the long haul? Simple: Keep them happy! Keeping a client happy is our number one goal in PR. Not only will having a happy client potentially lead to more revenue for your firm, it also leads to a sense of accomplishment and a more positive atmosphere in the office. There’s nothing wrong with that, right? So how do you go about keeping your client happy? Well, it’s not something that can be done by doing minimal work. Keeping a client happy takes hard work, dedication and the willingness to…
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    fresh as.... A Mynt Public Relations Blog

  • How To Write and Pitch a Bylined Article That WILL Get You Published

    22 Apr 2014 | 3:12 pm
    Great piece by intermarkadstream: By Sonia Blumstein, Account Supervisor at Intermark Group Is the traditional newspaper op-ed dead? We ask the question because according to the Newspaper Association of America (NAA), newspapers are dying, and so is their circulation. The NAA’s most recent report shows that the total circulation of newspapers is now just over 1,300 daily and 900 on Sundays. Total daily circulation has bottomed out at roughly 44 million. Sunday circulation, however, is up, just slightly, to approximately 49.5 million readers. Yet even today, an opinion-editorial (sometimes…
  • Academic Institutions Get FREE Web Endpoint Security from EdgeWave

    29 Jan 2014 | 8:34 am
    Schools, Universities, and students are faced with the same online dangers and threats that wreak havoc on the world’s largest enterprises. Unfortunately, academic institutions frequently do not have the resources to fight these new and damaging cyber threats that are increasingly using remote and mobile endpoints as attack vectors.   To make the internet a safe and productive learning tool, EdgeWave has announced the availability of EdgeWave Cloud Endpoint Security, a new cloud-based web security solution which is offered for FREE to academic customers.  Simple to install and deploy…
  • A look at the evolution of social media (2008-2013) The...

    7 Jan 2014 | 3:26 pm
    A look at the evolution of social media (2008-2013) The following infographic from Hootsuite delivers a great snapshot of the last five years of social media.  How it has evolved, the power that it brings and how it has impacted our lives as public relations professionals.
  • Happy New Year!!

    31 Dec 2013 | 9:09 am
    Wishing you all a wonderful, warm, safe, happy and healthy New Year and may 2014 bring you joy and happiness!
  • Wishing all a Safe and Happy Halloween!! Our very own Phife...

    31 Oct 2013 | 11:19 am
    Wishing all a Safe and Happy Halloween!! Our very own Phife doing his best Testudo impersonation!! Go Terps!!
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    SF Chronicle

  • NorthSouth Studios Appoints Bill Newell as New CEO

    23 Apr 2014 | 3:40 pm
    NorthSouth Studios, a full service media studio and leader in creating mobile apps and online products, has appointed Bill Newell as the company’s CEO. Redondo Beach, California (PRWEB) April 23, 2014 NorthSouth Studios is pleased to announce the appointment of Bill Newell as CEO. In his new role, Newell will lead and direct the company’s production efforts and create a roadmap for company growth, launching an initiative to develop and obtain proprietary products. "For almost 10 years, NorthSouth Studios has created top-selling products for its clients and has gained a solid…
  • Recovery in Manufacturing Activity Drives the Global Defoamers Market, According to New Report by Global Industry Analysts, Inc.

    23 Apr 2014 | 3:40 pm
    GIA announces the release of a comprehensive global report on Defoamers markets. Global market for Defoamers is forecast to reach US$3.9 billion by 2020, driven by resurgence in demand from end-use markets, and stringent environmental regulations. San Jose, California (PRWEB) April 23, 2014 Follow us on LinkedIn – Defoamers, also known as anti-foaming agents, are chemical agents that inhibit foam build. End-use sectors which utilize defoamers include oil and gas, paints and coatings, automotive, mining, paper and pulp, printing inks, and laundry detergents industries. Besides, defoamers are…
  • CGS’s BlueCherry® Community Linkup Event Brings Together Customers for Exchange of Strategies & Best Practices at Microsoft® Technology Center

    23 Apr 2014 | 3:30 pm
    CGS, a leading global provider of technology solutions and services, announced today they will be hosting their annual BlueCherry Community Linkup Event on Wednesday, April 23rd at the Microsoft Technology Center in New York, NY. New York, NY (PRWEB) April 23, 2014 CGS, a leading global provider of technology solutions and services, announced today they will be hosting their annual BlueCherry Community Linkup Event on Wednesday, April 23rd at the Microsoft Technology Center in New York, NY. The annual event gives CGS customers the opportunity to network while discussing product features,…
  • Rise in Global Travel Drives Opportunities in the Car Rental Business, According to New Report by Global Industry Analysts, Inc.

    23 Apr 2014 | 3:30 pm
    GIA announces the release of a comprehensive global report on Car Rental Business markets. Global market for Car Rental Business is projected to surpass US$100 billion by 2020, driven by steady growth in travel and tourism, rise in passenger traffic, and technology and service innovations such as online booking, mobile apps, GPS and telematics. San Jose, California (PRWEB) April 23, 2014 Follow us on LinkedIn - Car rental, an integral part of the global travel and transportation industry, represents a major market worldwide. Globalization and the ensuing rise in global travel over the decades…
  • Poker Legend Lyle Berman Joins FourCubed LLC Advisory Board

    23 Apr 2014 | 3:25 pm
    FourCubed LLC announced today that Lyle Berman, founder of the iconic World Poker Tour as well Poker Hall of Fame inductee, has officially joined the organizations advisory board. Minneapolis, MN (PRWEB) April 23, 2014 Minnesota based online gaming and marketing firm, FourCubed LLC, is pleased to announce the addition of Lyle Berman to their advisory board. CEO of Lakes Entertainment, and Chairman of the World Poker Tour, Lyle Berman brings with him over two decades of executive experience in the gaming industry. Not only is Lyle Berman recognized as an entrepreneurial mastermind throughout…
 
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    The Red Rocket

  • Why The Daily Mirror Front Page Image “Lie” Is A Timely Reminder For PRs

    Phil Szomszor
    17 Apr 2014 | 12:01 pm
    This week the Mirror found itself at the centre of a photo story storm, having been accused of misleading readers with its apparent depiction of a starving child to accompany a story about the prevalence of food banks in the UK. The image was of an American child upset by the sight of an earthworm, and […]Phil Szomszor
  • Video viral of the month: The Expert

    Phil Szomszor
    7 Apr 2014 | 2:51 am
    The Expert is a video written and directed by London-based (but extremely well-travelled) film-maker Lauris Beinerts. It’s based on the Russian short story by Alexey Berezin called The Meeting and plays out an excruciating brief where “the expert” is asked to create seven red lines, all perpendicular, some with green ink and  some with transparent ink. No matter […]Phil Szomszor
  • PR True Or False: PR Should Be Seen As A Profession Rather Than A Trade

    Phil Szomszor
    7 Mar 2014 | 2:56 am
    CIPR research shows an industry striving to be seen as a profession without entirely embracing professional standards. Following a PR Week article on the topic, Austin Brailey and Phil Szomszor discuss whether PR can be compared to other professions – like accountancy and law – and whether that’s even desirable in the first place. Before […]Phil Szomszor
  • PR True Or False: Facebook’s Days Are Numbered

    Phil Szomszor
    31 Jan 2014 | 5:24 am
    This week Facebook issued its financial results, which saw mobile advertising revenues at an all time high. Suddenly the market thinks its a good bet and its share price has shot up. Meanwhile, founder Mark Zuckerberg has been featured in a very complimentary profile piece on Business Week (actually worth a read). But it hasn’t […]Phil Szomszor
  • PR True Or False: There’s no such thing as new news

    Phil Szomszor
    27 Jan 2014 | 2:11 am
    Here’s a game I play when reading the papers: have I seen this story before? The answer is very, very often yes. PRs and journalists will tell you that there all stories fit into a number of different flavours: human interest, celebrity, research etc. But it goes further than that: stories are either exactly the […]Phil Szomszor
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    InkHouse

  • InkHouse Named One of the Fastest Growing Companies in Massachusetts

    Beth Monaghan
    22 Apr 2014 | 6:10 am
    For the fourth year in a row, InkHouse has been named a Pacesetter by the Boston Business Journal, which issues the annual ranking of the state’s fastest growing private companies. Like the other companies in the room at the awards ceremony last week, we’ve been focused on growth and reliant on our hard working and smart team to help us get there. For my acceptance speech I was asked to speak for no more than one minute and to include the word “growth.” Growth is a funny concept – too often it gets relegated to size. However, by definition, growth means becoming more complex.
  • One Year Later, Remembering the Boston Marathon

    Kari Hulley
    17 Apr 2014 | 7:03 am
        I’ve been on the news a lot lately. As a PR professional whose number one job is to help others get media attention, it’s an odd feeling to see yourself on a TV screen. And yet there I am… every time they play the surveillance video from the Boston Marathon bombings. I see the two brothers inches from me as I stand on the sidelines, watching the race and waiting for my friends to run by. One year later and I still get chills every time I see that video. Remembering how close I was, how close to home – my home, my city – it is an indescribable feeling. But Jeff…
  • Why I’m Running the Boston Marathon

    Tina Cassidy
    15 Apr 2014 | 7:03 am
      Editor’s Note: This week, we dedicate the InkHouse blog to the Boston Marathon. All of our hearts were broken last year, and we’re so very proud that our own Tina Cassidy is running for the MR8 team to raise money for the foundation started by the Richard family, a family that lost so much. Tina shares her beautiful story about why she is running below. Our design team created the “Boston 4-21-14” image for anyone to use. We hope you’ll help spread the message of healing and resilience. #WeRunTogether Why I’m Running the Boston Marathon Below is Tina’s post: Why…
  • Inspire, Connect, Showcase: Recap of The Lady Project Summit’s Media Panel

    Sarah Cunningham
    14 Apr 2014 | 8:29 am
    This weekend, I had the privilege of attending the 2nd annual Lady Project Summit in Providence, RI. Accompanied by an incredible group of women from all around New England, the purpose of the event, and the entire Lady Project mission, was to “inspire, connect, & showcase” women doing amazing things in their communities and around the world. With moving key notes from Tammy Tibbetts of She’s the First, Olympic figure skater Michelle Kwan, and Meredith Walker executive producer and co-creator of Amy Poehler’s Smart Girls (and Amy’s partner in crime), it was…
  • 7 Ways to Attract Quality Twitter Followers

    Katie Ledoux
    11 Apr 2014 | 1:50 pm
    How is your list of Twitter followers looking? If your answer falls somewhere between “meh” and “I don’t know,” let’s talk. Twitter is a fabulous tool, but carefully crafted tweets are no good if they’re never seen by your target audience. Fortunately, there are a few easy steps you can incorporate into your everyday social activity to maximize your reach. In this case, it’s okay to be a follower. Following someone is the easiest way to get on his or her radar. Plus, it’s a compliment. I love the brands and organizations that follow me on Twitter! (As soon as I’m old…
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    Beyond the Wire

  • It’s always funny until a journalist doesn’t get the joke

    Dennis Moir
    28 Mar 2014 | 11:53 am
    And that’s why we don’t advise our clients to run fake news releases on April Fools’ Day. Here’s the longer rationale: 1. CNW isn’t very funny (and that’s a good thing) CNW has a 50-year history of being a credible source of newsworthy content to news media. They trust that what we’re sending them is the official company record supplied by individuals verified to do so. Depending on the nature of your business and the subtlety of your hoax, if it comes from us, some hard working journalist could be fooled into covering it as truth. That journalists’ credibility will take a hit…
  • Canadian Content We Love: Writing For An Audience, Not For Search Engines

    David Nelson
    26 Mar 2014 | 6:58 am
    Borrowing from our friends over at PR Newswire’s Beyond PR blog, CNW Group will be expanding their popular “Content We Love” blog feature to our own blog, here at Beyond the Wire.  Our version showcases Canadian, CNW-issued news release and multimedia content that we believe demonstrates best practices for success in a digital world. This inaugural post was written by David Nelson.  Canadian Content We Love: Writing For An Audience, Not For Search Engines Book publishing is a field that perseveres in the face of rapid and radical technological changes. Even though…
  • CNW Social Monitoring: Know who’s talking about your brand online

    Tal Hameed
    18 Mar 2014 | 7:30 am
    CNW Group has just introduced CNW Social Monitoring, a new platform that gives brand stewards of all stripes an easy way to track, analyze and engage in conversations taking place online. This solution is perfect for anyone seeking a straightforward yet comprehensive way to monitor and analyze conversations happening online. Marketers, client service teams and public relations pros take note: Guided by keywords that you provide, CNW Social Monitoring returns continuous search results from over 50 thousand online news sources, 50 million blogs and 10 million forum posts per day, as well as a…
  • CNW’s 2013 Photo of the Year Contest Winner Announced

    Tal Hameed
    13 Mar 2014 | 2:16 pm
    Last month, CNW’s Vince Demers announced his shortlist of the best client photos submitted throughout 2013. After a month of voting, CNW is pleased to announce that the winner of the 2013 Photo of the Year Contest is Unis pour Lac-Mégantic for the photo that appeared in the news release titled, Spectacle Unis pour Lac-Mégantic. Congratulations and well-deserved! With the addition of this photo, Unis pour Lac-Mégantic was able to add emotional impact to a news release detailing efforts supporting the resurgence of the town of Lac-Mégantic after the tragedy faced there in 2013.
  • Do I really need music in my video?

    Darrin Suzuki
    21 Feb 2014 | 6:01 am
    “Music is a good idea Darrin, but we didn’t budget for it.” I have heard this sad statement far too many times in my career as a video producer and editor. Of course it is important. I’d go so far as to say it is essential. When a client asks me if music is important in a short video, I often refer them to the opening scene of UP, by Pixar. This playful and heart wrenching montage is driven almost completely by its musical score.  See a clip here. http://www.youtube.com/watch?v=UHMD_EqM61I The film won an Oscar for Best Achievement in Music, by no surprise. Music played an essential…
 
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    Susan Marie

  • So, You Wanna Get High? [420: A Radio Interview]

    16 Apr 2014 | 11:00 pm
    420, 4:20, or 4/20 is a 'code' used when referring to the consumption of cannabis [pot, smoke, weed, marijuana] and/or to associate oneself with cannabis. All current forms of "420" refer to date and/or time when one smokes pot, or many gather to get high.  In North America, this day has a political identity attached to it, namely, the legalization of marijuana. 4/20 is somewhat of a
  • On Speaking Out

    16 Apr 2014 | 6:05 pm
    "And therefore, all of those for whom authentic transformation has deeply unseated their souls must, I believe, wrestle with the profound moral obligation to shout from the heart—perhaps quietly and gently, with tears of reluctance; perhaps with fierce fire and angry wisdom; perhaps with slow and careful analysis; perhaps by unshakable public example—but authentically always
  • Valhalla

    3 Apr 2014 | 8:29 am
     ON AUDIO HERE  On Social Justice Poetry   photo © Ronald Sorrento, Vietnam Vet, a peace sign made from m-79 high explosive grenade rounds We are building roads to roads that build roads to nowhere people are at the same time sane and insane are you listening to the wind as she whispers when dawn drags her belly pregnant and full across the purpling skyline as the sun places
  • a thousand words

    29 Mar 2014 | 4:20 pm
    On audio HERE   i can writeone million poemsdescribingthe sweet breathof breezelike peaches in summertimehow they cool your brow and paletteon a daythat is sweltering,simultaneous or how the speechof our forefatherscan never sufficeto explain the thoughtsthat explode inside my brainlike atoms, splittingsupernovas in spaceconstellations ablazeneurons soundingand resoundingacross
  • 2014 Buffalo Small Press Book Fair

    19 Mar 2014 | 9:23 am
    It's just 20 short days until the Fair! Less than three weeks to go, so it's time to really start promoting the Fair. Remember, there's so much you can do to help out: Promote the Fair via Facebook, Twitter, Instagram to the right using (#bspbf), and other social media outlets! Remember to follow us! Write about the Fair on your website or blog! Write an
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    Schwartz MSL

  • Big Data Takes Big Steps into Healthcare – Part II

    Thea Lavin
    22 Apr 2014 | 12:31 pm
    In Part 1 , I introduced big data and explained the differences between structured and unstructured data. Today, I will discuss why big data is so important to healthcare and how the industry can squeeze value out of it. Is Big Data That Important to Healthcare? Yes. Ahem, let me say that again. YES!!! Healthcare now […]
  • Turbochargers, Search Engines and the Marketing Imperative

    Dave Close
    18 Apr 2014 | 9:48 am
    Next time you’re stuck in traffic look at the car ahead of you. On the trunk lid it’s likely to have a badge that says “2.0T.”  That means it has a turbocharged, two-liter, four-cylinder engine.  It means the engine is small, light, powerful and efficient. All the brands are moving to that – VW, Audi, […]
  • Survey Implementation for Client Content Creation

    Brittany Boyer
    17 Apr 2014 | 8:55 am
    At MSLGROUP, our mission as public relations professionals is to be our client’s most trusted advisor. Anytime a client wants to implement any type of new campaign or media outreach initiative, they look to us to give them the most valuable and honest advice on how to amplify their brand messages. One PR technique we […]
  • Big Data Takes Big Steps into Healthcare – Part I

    Thea Lavin
    16 Apr 2014 | 12:09 pm
    The big data analytics market swelled to $18.6 billion in 2013 – a whopping 58 percent growth from the previous year.[i] And this data behemoth isn’t standing still. Its economic foot print will grow to $50 billion by 2017.[ii] Dollar signs that big means there is an unfathomable amount of data to be analyzed. And […]
  • The Wearable Wheel: Visualizing Wearable Tech

    Mark McClennan
    15 Apr 2014 | 7:09 am
    The Wearable Wheel is a visual map of the wearable technology landscape. Innovation and investment in wearable technology is exploding. At CES 2014 and SxSW, wearables were one of the hottest topics for discussion. At MSLGROUP we have the pleasure of working with some of the most innovative wearable companies. We firmly believe wearable technology […]
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    Crawford Public Relations

  • Inbound Marketing: Read The Fine Print on Training Costs

    jcrawford
    21 Apr 2014 | 5:51 am
    After spending $thousands on an inbound marketing program, you might assume that the vendor would show you how to use it. After all, inbound marketing is complex and you can hardly be expected to dive right in without some coaching, right? Rest assured, all inbound marketing vendors are delighted to provide training — usually for an additional fee. Be aware of that before you sign any contracts, and ask exactly what you can expect to pay. We know of companies that didn’t think to ask the question, balked when they learned about the extra charges for training, and ultimately…
  • Tell Me a Story: Make Me Feel, Don’t Just Make Me Think

    jcrawford
    21 Mar 2014 | 6:57 am
    What’s Your Gut Say? USA Today reports that the pay TV industry just suffered its first ever full-year decline in customers — losing 2 million subscribers due to “poor customer service, enhanced offerings from video streamers and other online distractions” that are tempting customers to ditch monthly cable/satellite entertainment service. Already I envision vendors rolling out their classic B2B tech PR machines to tout solutions that will minimize “customer churn.” All will be stacked with stats that prove how their service boosts customer retention and…
  • Forget SEO: 6 Tips on Engineering Shareable Content

    jcrawford
    13 Mar 2014 | 8:45 am
    Buzzfeed Content Dog Who is your audience: robots or humans? The obvious answer is “humans.” Robots do not buy products and services. And yet SEO – even the so-called white hat variety – is about algorithmic tricks and schemes to win ranking with robots: all the indexes that help determine your place in the universe of search engines. What’s that mean? As our former SEO consultant confided on their last day with us: “You’re right, Jim, to Google it’s all black hat.” Net net, while attaining a #1 SERP rank with Google is tactically important – solely because it looks good…
  • For Technology Companies: The 7 Rules of Creating Great Content

    jcrawford
    12 Mar 2014 | 5:34 am
    Ye content is th’ thing By one count, companies, organizations and individuals create 16 million new websites per month. The vast majority operate in the technology and telecom space. All of them provide content. Most of this content is never seen by more than a handful of individuals. That’s a failure of tech and telecom PR. How do you breathe life into content to ensure it attracts the right people? 7 ways: Write to your audience and make your point quickly: Both your title and opening line should make it it clear at the outset who the content is for and state exactly it’s…
  • Why Are You Boring Me? 6 PR Lessons from Journalism

    jcrawford
    2 Mar 2014 | 12:07 pm
    tick tick tick. . . I’m a pain in the ass. I put people on the spot with rude questions. If I don’t hear the answer, I interrupt and ask again. I nag people to get what I want. If they don’t deliver it on-demand, I go elsewhere. I’m not easily impressed. I don’t care about your title, royal blood, money or whether you advertise with my employer. I dislike hype. I detest marketing gibberish. I care about one thing only: getting a great story before anybody else does. I’ll walk over hot coals and sell my mother’s soul for that story. I work long,…
 
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    Melissa Cassera

  • How To Get Your Customers To Write AMAZING Reviews (Without Begging, Pleading Or Being Pushy + Creepy)

    melissa
    16 Apr 2014 | 8:04 am
    You know you’re doing good work. Great work, in fact. Your customers are always telling you how thrilled they are with your schtuff — usually in a quick conversation over the phone, a high-five tweet, or even a throwaway line in an email. But even with all that validation pouring your way, the official PRAISE section of your website is looking a little … skimpy. So, what’s the solution? Fire off an email to your top 10 favorite clients, and say, “Can you write me a testimonial, pweeeease?” I’d say: probably not. Asking someone to write you a testimonial instantly makes them…
  • Think you need a super-polished sales pitch to woo customers + open doors? Uh, nope. Try this instead.

    melissa
    9 Apr 2014 | 10:05 am
    Say you’ve got a TV show that you’re OBSESSED with. It’s so freaking good, you want all of your friends to watch it so you can all talk about it at your next dinner party. Say … SCANDAL. You call up your BFF. She’s never seen it. But she’s gotta. How are you going to “pitch” the show to her? Like this? SCANDAL is an American political thriller television series starring Kerry Washington. Now in its third season, with 7 – 22 episodes per season, it invites viewers to consider themes of adultery, bribery, loyalty, friendship and honor. Each episode will leave you…
  • If the thought of writing YET another blog post makes you want to cry … read THIS.

    melissa
    1 Apr 2014 | 9:53 pm
    Have you ever watched a sexy Vegas striptease, a drag show or a burlesque performance? If you’ve ever been to an “adult” cabaret, you’ve probably noticed that certain dancers … : Are ridiculously sexy, intriguing and hot. They’re having a blast, flirting with the audience, and it’s obvious that no one’s “forcing” them to be there. They WANT to be on that stage — it’s their passion! And it’s irresistible to watch. While other dancers … : Kind of make you want to cry. They’re not having fun, they look oppressed (or just bored), and the whole thing is so…
  • How To Get People RIDICULOUSLY Excited About Your Work … By Creating A “Free Challenge!”

    melissa
    26 Mar 2014 | 10:25 am
    Tap your phone and flick over to your “Contacts” section. You’ve probably got a couple hundred names + numbers in there, right? And outta that list, there are probably about 30 or 40 people that you’d consider to be “true friends.” You know, the kind of people you’d want to invite to your wedding — or salacious birthday bash. But if you never do anything to nurture those relationships … never throw any dinner parties … never invite anyone out for coffee … never text to say “happy anniversary!” … never send any Christmas gifts, or even a “thank…
  • Want crazy, screaming, die-hard fans? Give ‘em a name.

    melissa
    18 Mar 2014 | 3:15 pm
    Lady Gaga has about the same number of Twitter followers … as President Obama. (Arguably, the most powerful man in the solar system.) Sure, her music is fun + catchy, her outfits are wild + crazy, and she’s got a great message: be yourself without apology. Even so, there are plenty of other pop starlets with similar talents + beliefs. So how did SHE create such a raving, ferocious fan base? One reason? She gave her fans a name — and with that name, an identity. They’re not just “Lady Gaga Fans.” They’re her “Little Monsters.” Freaks, weirdos, artists and other…
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    Miller Littlejohn Media

  • This Week In PR: Social Media Hotels and Crisis Planning

    Olivia Denton
    18 Apr 2014 | 12:13 pm
    How Hotel Social Media Goes from Online to Offline  - The hospitality business is getting increasingly social. Recently, I posted about the W hotel in New York offering a social concierge service as an add-on for weddings, this week, this piece highlights the uses of social media in different hotel chains that go beyond inviting […]
  • 15 Beauty Tips Every PR Pro Needs to Know

    Alicia Lawrence
    16 Apr 2014 | 11:00 am
    First impressions count, especially when you’re in the public relations field. That’s why you have to look and dress the part. Whether you’re stepping in front of the lights and camera, or making a pitch to the media, represent your clients, and yourself, the best you can by brushing up on these 15 need-to-know beauty […]
  • 4 Reasons PR Pros Love To Network

    Olivia Denton
    14 Apr 2014 | 11:00 am
    Well, we may not always love to network, but within our industry, it is often a necessary evil. Still, we, PR people are generally a social bunch. It’s not hard to find us out and about, mixing with all kinds of people both inside and out of our industry or niches. PR professionals are social […]
  • This Week In PR: Doing Public Affairs Wrong and The Facebook Spy

    Olivia Denton
    12 Apr 2014 | 10:27 am
    Public affairs: Are you doing it wrong? - As PR people, we are meant to understand the perspective of the audience in order to communicate clear, action-inspiring messages to them. In the realm of public affairs, this is a pretty important task but what if we are thinking more about how we want them to move […]
  • Re-thinking the Nonprofit PR Landscape

    Contributing Writer
    9 Apr 2014 | 9:00 am
    The nonprofit sector is not like how it used to be about twenty years ago and the public relations industry is constantly evolving through the expansion of technology and a changing media environment. These changes, and the growing numbers of nonprofits in the United States, call for public relations professionals to re-think how they communicate […]
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    The PR Coach

  • Stupid post titles are dead: Long live stupid post titles

    PR Coach
    4 Apr 2014 | 4:28 am
    There it is. Another of those stupid blog post titles that says plenty about nothing. You know the kind of lame titles I’m talking about? PR Is Dead! Long Live PR! Memo to Tom Foremski: Die Linkbait Journalism, Die! The press release is dead. Long live the press release… The Web Is Dead. Long Live the Internet The […]
  • Guess what content converts buyers best?

    PR Coach
    25 Mar 2014 | 11:04 am
    A new Nielsen research study provides powerful proof that “expert content” strongly influences consumer purchase plans. According to the report “The Role of Content in the Consumer Decision Making Process” commissioned by inPowered: “Results of the in-lab study show that expert content — credible, third-party articles and reviews — is the most effective source of […]
  • Dilemma: Is live tweeting your father’s death right?

    PR Coach
    26 Feb 2014 | 5:56 pm
    It’s one of those linkbait stories that catches your eye and won’t go away. Like a train wreck, you can’t resist looking at it. So, when Business Insider posted This Woman Is Live-Tweeting Her Father’s Death Right Now, I clicked to read their report, ready to be outraged: “Diagnosed with lung cancer, Mr. Kilmartin was […]
  • Two Can’t-Miss Content Marketing Trends

    PR Coach
    24 Feb 2014 | 8:32 pm
    A couple of new content marketing trends popped up last week and they’re fascinating to follow if your job is to create new and engaging content. Heard about BlogShares? Jay Baer highlights the first new blogging trend and coins a new buzzword in his post Did We Just Invent A New Form of Blogging? We’ll […]
  • Message to Marketing: Your Social Media Sucks

    PR Coach
    3 Feb 2014 | 8:17 pm
    Earth to Marketing… When it comes to social media, is marketing really listening to consumers? If so, tell me why your social media sucks so badly? There are thousands of reasons why consumers loathe old-school marketing. For all its promise, social marketing is not faring any better. We’re doomed if we don’t learn from the […]
 
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    Hypertext

  • Part II – Readability: Your Whenever/Wherever Reading List Online and Off

    Christopher Kowalewski
    7 Apr 2014 | 1:36 pm
    This is my second post of my four-part series on platform-agnostic digital tools for the BYOD workplace.  Part I on Wunderlist can be read here. Whether I’m surfing the net on my Mac, BlackBerry, iPad or Lenovo, I inevitably fall onto some interesting stuff I want to hold onto for future reference. In the past in order to manage these articles I used a variety of means: device-specific page savers, copying the page into a word document, screen shots and adding links to my favorites file on my browser. All these techniques – though they do save pages – have limitations and…
  • Clicktivism: Is It Possible to Leverage for PR?

    Almudena Alameda
    3 Apr 2014 | 7:00 am
    The Oxford English Dictionary defines clicktivism as “the use of social media and other online methods to promote a cause.” It is said that clicktivism emerged in 1997 with the creation of the website MoveOn.org, targeting U.S. citizens to support and participate in progressive in-country campaigns.. Since then, the rise of social and digital media have allowed for quick and easy support behind an organization or cause. Therefore, This accessibility provided a platform for NGOs and other organizations to start utilizing the internet to drive and promote their campaigns.  Greenpeace is…
  • 2014 – The Year the ‘Free’ Social Media Marketing Gravy Train Derailed

    Julian Chow
    1 Apr 2014 | 1:00 pm
    The year 2014 may be remembered by digital marketers everywhere as the year where social media ceased to become a free-to-play platform. Today, the three big social networks – Facebook, Twitter and LinkedIn – are all public listed companies with responsibilities to their shareholders to return profits. As a result, we’ve seen an increasing number of advertising tools being rolled out, from Facebook’s sponsored updates to Twitter’s sponsored tweets. At the same time, there has been a much-discussed scaling back of organic reach for brand pages on Facebook, which fell from a previous…
  • The Digital Future is Full of Truth

    Katharina Büttner
    20 Mar 2014 | 11:41 pm
    A personal review on impressions and discussions at the Hawaii International Conference on System Sciences (HICSS). Physicists, engineers, economists, social and computer scientists, have been coming together for 47 years at the Hawaii International Conference on System Sciences (HICSS) to discuss their current research in system sciences. This year the conference took place at the Hilton Waikoloa Village at Big Island and the atmosphere could not have been better for talks and discussions on relevant topics that impact information technology. As there were a huge number of sessions,…
  • Integrated Communications: Transcending PR & Marketing Silos

    Erica Pompen
    18 Mar 2014 | 7:00 am
    I recently got together with professionals and heads of communications and marketing across Asia to discuss a topic that transcends borders: How we can realign our roles and create more value to address the vast shift in how people communicate, collaborate and consume information? With the clean, linear marketing funnels of past no longer relevant, today’s buyer's journey is one that is dynamic and disruptive, powered by the many sources, devices and mediums, and goes well beyond prompting consideration and purchase. Whether you are in marketing or PR, we’re at an inflection point that…
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    The Access Point

  • Meet the Staff: Mary Wilson

    Access Digital
    23 Apr 2014 | 7:07 am
    They’re invaluable to what we do and how efficiently we can do it. We’re proud to have a new crew of employees at Access and we’d love for you to get to know them. Here’s a quick Q&A with Mary Wilson, an administrative assistant in our New York office. Where are you from and how did you hear of Access? I am from Long Island, NY and a graduate of Syracuse University. (Go Cuse!) I came across Access on a job board and after checking out the company website I decided I wanted to work here. Your role at Access includes… Handling all things administrative across multiple accounts as…
  • Meet the Staff: Abby Forman

    Access Digital
    3 Apr 2014 | 7:07 am
    They’re invaluable to what we do and how efficiently we can do it. We’re proud to have a new crew of employees at Access and we’d love for you to get to know them. Here’s a quick Q&A with Abby Forman, an Assistant Account Executive in our New York office. Where are you from and how did you hear of Access? I was on LinkedIn and saw a job posting, so I figured why not.  I checked out Access’ website and social channels and from then on, I was hooked on working here. Your role at Access includes… I work on Access’ consumer-facing accounts including LeapFrog, Singtrix and…
  • Do You Remember Your First Time (Tweeting)?

    Access Digital
    21 Mar 2014 | 3:48 pm
    Twitter celebrated its 8th birthday by releasing a tool that allows anyone to discover their first ever tweet (as well as those of any other Twitter user). We had a little fun and  took a look  back at what ten different brands had to say in their first ever tweet... 10. Grampa sure is hip. 9. Why yes, I’d love to GET IS a free taste. 8. Forget to log out of your personal account? 7. Bill O’Reilly, anyone? 6. The Onion’s reluctant entry into the 21st century. 5. Can I buy a vowel? 4. So random. 3. But last to the game. 2. “I’m feeling lucky” 1. The most trusted name…
  • Small Efforts, Big Rewards

    Access Digital
    12 Mar 2014 | 2:33 pm
    The team at Access keeps an eye out and ear to the ground not just for media opportunities, new restaurant openings and celebrity sightings, but also opportunities for our Access Cares community service team to help out in our New  York and San Francisco communities. One fellow Access’er, Danielle Ferris, was browsing Facebook and noticed her friend’s school in East Oakland, Manzanita Community School, needed paper for the students. We saw this as an important and relevant cause for the agency given the fact that as writers, we wanted to see the school’s writing program continue. With…
  • House of Cards: the convergence of Hollywood and Silicon Valley

    Yulimar Chiu
    11 Mar 2014 | 2:21 pm
    Dana Brunetti, the mastermind producer behind House of Cards, The Social Network and upcoming 50 Shades of Grey film, is a pioneer when it comes to the convergence of Hollywood and Silicon Valley. At SXSW Interactive, he sat down with Randi Zuckerberg of Zuckerberg Media and spoke about how Hollywood originally thought his team was nuts for wanting to produce a show for the Internet. These days, they’re all coming to him for an introduction and advice on how to get into the digital distribution game. Dana also spoke about how social media is critical to his work – he pays a lot of…
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    Communiqué PR Blog

  • What the Future Holds for Anonymous Gossip Websites and Apps

    Maddie Beck
    23 Apr 2014 | 9:00 am
    Modern technology has created an array of outlets for the public to share their every thought and opinion. People turn to Facebook, Twitter, Instagram, Pinterest, blogs, and more to express themselves and share their views. Each outlet offers a different mode of expression, some through words, others through pictures. What these all have in common, however, is a username – an identity –  attached to each post. With an online universe of contradicting opinions, confessions, and secrets, it was only a matter of time before an outlet evolved allowing the public to express their personal…
  • Leadership: How to Bring Your “A” Game

    Jaymelina Esmele
    18 Apr 2014 | 9:00 am
    When you think about the employees in your company and on your team, what sets apart the “good” performers from the “best” performers? Aside from productivity and the ability to meet or exceed the duties and responsibilities outlined in their job descriptions, what leadership skills define your A-players? At Communiqué PR, as in other PR agencies, everyone, even managers, needs to excel as individual contributors in order for an account team and the agency as a whole to succeed. Now, a recent study conducted by Jack Zenger and Joseph Folkman and published on the Harvard Business…
  • Regularly Re-Winning Your Clients’ Business

    Jennifer Gehrt
    16 Apr 2014 | 9:00 am
    Why do some agencies have a significant amount of client churn, while others maintain long client relationships? I posed this question to one of our clients, James Mustarde with Twisted Pair Solutions in Seattle. James has a unique perspective on this topic because early in his career he worked for a PR firm on the Rolls-Royce Motor Cars account, where one of his job duties was to manage test drives by European motoring, lifestyle and mainstream news journalists. Today, he works “in-house,” and has managed scores of vendors (including PR firms, ad agencies and web designers) over his…
  • Online Media You Should Know

    Daniel Gabis
    14 Apr 2014 | 9:00 am
    The Pew Research Center recently released its “State of the News Media 2014” report, which contains some unsurprising information about the growth of digital news consumption and publishing. Consumption of news on mobile devices and via social networks is still trending upward: About half of Facebook’s users read their news on Facebook for instance, whether they intend to or not. And while many of us still turn to newspapers—print or online—for our news, the industry’s face is changing. The Pew Center analyzed employment numbers at newspapers and at digital news outlets, and it…
  • Avoid Getting Lost in the Crowd

    Christie Melby
    11 Apr 2014 | 9:00 am
    Attending any event can be intimidating and present a ton of pressure to stand out among a large crowd. Just last month, SWSX, an event took place in Austin, Texas, that offered its unique convergence of original music, independent films, and emerging technologies. Mark Dewings, head of brand and marketing communications at SoundCloud, offered PR Week some insight on how to make your presence known at this well-attended annual event. With SXSW V2V – an extension and re-imagining of the legendary SXSW experience – taking place this summer, I was inspired to share Dewings’ adaptable…
 
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    PRSAY – What Do You Have to Say?

  • Friday Five: Capturing the Blogosphere

    Faith Goumas
    18 Apr 2014 | 12:30 pm
    Do you or your company have a presence in the blogosphere? If you’re not, you’re potentially missing out on a tool that can offer significant benefits to your online strategy. Blogs serve as a versatile platform to share information and promote your brand. With the ability to feature long posts, photos and more, blogs allow […]
  • Friday Five: Corporate Crisis Mismanagement

    Faith Goumas
    11 Apr 2014 | 12:00 pm
    April is proving to be a difficult month for corporations, with a new set of crises appearing on the damage control radar. This month, communication professionals at a variety of large corporations are feeling the heat due to missteps made under their brands’ names. From employee disputes and insensitive headlines to poor crisis communications strategies […]
  • Why “APR”?

    Kirk Hazlett
    9 Apr 2014 | 8:30 am
    Editor’s Note: 2014 marks the 50th Anniversary of the Accreditation in Public Relations (APR) and April sets the stage for APR Month. In recognition of those who have earned an APR designation since its inception in 1964, PRSA will be featuring articles written by Accredited professionals. Track the series and join the discussion by using […]
  • Beginning a New Chapter for PRSA

    Joe Cohen, APR
    8 Apr 2014 | 7:30 am
    It was ironically over my morning cup of java that I learned from Bill Murray that he will be leaving PRSA this June to begin a new chapter in his life as CEO of the National Coffee Association. For more than seven years, Bill has been an incredible leader to PRSA and a great friend […]
  • Friday Five: Focusing on Facebook

    Faith Goumas
    4 Apr 2014 | 9:00 am
    You, like most users, have probably lost count of the number of updates Facebook has performed since its launch in 2004. The platform is continuously growing and changing, and its functionality is also very different than it was at its inception. With Facebook constantly altering its platform, brands and communications professionals are adapting, and users […]
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    ComPRehension

  • The Delicate Art of Work/Life Balance

    Heather Sliwinski
    22 Apr 2014 | 7:00 am
    Work/life balance – is it a myth? It’s a concept I’ve heard all too much about, but rarely seen anyone achieve. I certainly struggle with finding this elusive balance on a daily basis. Why is stepping away from work – be it after 5 p.m. or for a week-long vacation – so hard? The explosion of mobile devices and the remote workforce have been both a blessing and a curse. Workers are no longer tied to the office, but that comes with a price. In 2012, a survey found that the average American’s after-hours work equals an extra day of work per week – typically due to after-hours work…
  • My Journey to Accreditation: Public Relations Accreditation Month

    SToncray
    21 Apr 2014 | 6:00 am
    April is Accreditation month at PRSA! PRSA has designated April as Accreditation Month. Members can learn more about APR through many special events, including: On Demand Webinars: Getting Ready for the Readiness Review, Getting Ready for the APR Computer-Based Examination, Accreditation Power Play Using the “Invite-a-Peer” tool to help spread the word about APR 50th Anniversary of APR Historical Milestones in Accreditation White Paper: Accreditation in Public Relations I followed the road map prescribed on the PRSA website for the three-part process of the application and questionnaire,…
  • A New PR Boom at Demand Success

    BStraessle
    17 Apr 2014 | 10:37 am
    While the industry has changed dramatically because of social media, public relations is entering a new boom. The increasing power of PR is a central focus of Vocus’ annual PR and marketing conference being held June 5-6 in Washington, D.C. While marketing automation remains the focus for companies wanting to deliver ROI, it also provides incredible statistical data that allows PR practitioners to study buying behavior. Data and measurement are showing how important earned media is to the bottom line. Expert content from media and trusted bloggers offers 88 percent better lift (likelihood…
  • The Process I Followed To Pass! Public Relations Accreditation Month

    JYamani
    14 Apr 2014 | 6:00 am
    April is Accreditation month at PRSA! PRSA has designated April as Accreditation Month. Members can learn more about APR through many special events, including: On Demand Webinars: Getting Ready for the Readiness Review, Getting Ready for the APR Computer-Based Examination, Accreditation Power Play Using the “Invite-a-Peer” tool to help spread the word about APR 50th Anniversary of APR Historical Milestones in Accreditation White Paper: Accreditation in Public Relations As a self-proclaimed “recovering attorney,” I had straddled the fence between law, public relations and public…
  • Eli Lilly, Novartis, FDA, the National Health Council and Top Advocacy Groups Discuss Tectonic Shifts in Patient Communications

    MichaelRoth
    10 Apr 2014 | 10:00 am
    At the BIO Patient and Health Advocacy Summit last year, I learned a great deal about the FDA’s unprecedented approach to “Patient-Focused Drug Development,” and realized just how far advocacy relations has come during my 20 years of practice in health care PR. The way patients are being perceived by the pharmaceutical, diagnostics, insurance, hospital and biotech industries is dramatically changing. As health communications professionals, we need to understand exactly how these unprecedented shifts impact the way we counsel our clients, and construct and implement integrated…
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    Boston Tech Industry News

  • Litographs Transforms Your Favorite Books into Literary Merchandise

    James Young
    22 Apr 2014 | 8:15 am
    We’ve seen book publishers opt for bytes instead of ink when printing yesterday’s classics and tomorrow’s blockbusters. It’s easy to see why. It’s a digital world, and more readers are reaching for their tablets, phones and other ebook alternatives, instead of paperbacks, when it’s time to scratch the reading bug. Yet, there’s something special about reading printed text, and Litographs is hoping that book-lovers will be just as open to browsing their favorites on posters, t-shirts and tote bags as they are on tablets and phones. The Boston-based…
  • TechCrunch Meetup Recap: Boston is Thinking Bigger and Better than Ever

    Sarah Hurley
    15 Apr 2014 | 10:30 am
    Following last week’s TechCrunch meetup and pitch-off, there’s no doubt that Boston is determined to rival Silicon Valley and stake its claim as one of the leading tech startup clusters in the U.S. There was high energy and constant buzz as soon as the doors opened and that was even before the pitch-off began. The crowd was greeted by great local vendors like WeWork, who came out to sponsor the event, and exhibitors like MustBin, who was there to demo its app and show why it’s a must-have. Prior to the pitch-off, TechCrunch East Coast editor John Biggs hosted a Q&A with local great…
  • Boston’s Internet Speeds? 164th Best in Massachusetts

    James Young
    15 Apr 2014 | 7:19 am
    The next time you’re walking your dog through the Common or grabbing a drink around Faneuil Hall, check your phone to see if there’s a “Wicked Free WiFi” network available. As of a few days ago, there’s no need to continue to waste your 3G or 4G streaming data if you’re in certain parts of the city. Mayor Marty Walsh and the Department of Innovation Technology announced last week that 170 access points would be activated as part of the Wicked Free WiFi network. The initiative targets commercial hubs where top Boston tech companies operate, as well as…
  • Grove Labs Revolutionizes Urban Farming with Home Farming Appliance

    Blaise Lucey
    14 Apr 2014 | 7:24 am
    Grove Labs recently graduated from the Tech Star’s Connected Device Accelerator and now the start-up is entering full-fledged production mode. With a team of talented MIT engineers, designers and agricultural experts, the company is setting out to revolutionize the way urban farming is done and, at the same time, to offer its core technology to help commercial indoor farms operate more efficiently and sustainably. At the core of both of these efforts is the Grove operating system, which is plant growth monitoring and control technology that can be used across desktops, smartphones, tablets…
  • EnglishCentral, Teaching English Through Your Favorite Videos

    James Young
    11 Apr 2014 | 1:00 pm
    For our Boston Tech Spotlight this week, March is highlighting EnglishCentral, a language-based website that helps students learn English vocabulary by watching annotated videos of their choosing. The company, which was founded in 2009, is managed by Brian Eberman, president & COO, and founder Alan Schwartz. We had a chance to interview Eberman and Schwartz about the company. Tell us a little bit about EnglishCentral’s mission. When did the business launch? What was your inspiration for creating an online, language-learning platform? EnglishCentral provides online English language…
 
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    Doug Haslam

  • The Social Media Backlash is Here

    Doug Haslam
    14 Apr 2014 | 6:43 pm
    Well, it finally happened. Almost a decade of hubris by a new wave of marketers telling that social media was the be-all and end-all, and declaring advertising “dead” has finally turned. Photo by Retis on Flickr First, we have Bob Hoffman’s Advertising Week Europe speech, “The Golden Age of Bullshit” in which he defends the still-quite-alive-thank-you-very-much advertising industry from the slings and nerf-tipped arrows of “engagement” and “brand relationships” crowd. Ok, fine. Calling advertising dead was always over the top, and poking…
  • Life Without Television Without Pity

    Doug Haslam
    1 Apr 2014 | 4:35 pm
    I guess we’ll have to spoil the networks now. “Spare the Snark, Spoil the Networks.” That was the long-time slogan of “Television Without Pity,” a web site and community that, its now-owner NBC-Universal recently announced, is shutting down April 4. Why do I care? For a time, back in the day, I was a very active community member of the site, going by the easy-to-remember name “gischeleman.” While I was not a big early Internet user, certainly not pre-web, I had a passing familiarity with bulletin-board culture without the burning need to talk coding…
  • I Made Fun of Upworthy Headlines; What Happened Next was Amazing*

    Doug Haslam
    11 Mar 2014 | 11:55 am
    I like to be grumpy online about things that bug me; however, I try to be fair and limit my (usually) good-natured condemnations to an element that bugs me, rather than an entire organization or effort (an example of this ethos: think “people do stupid things” rather than “people are stupid”). One good example of this is Upworthy. Nothing makes me crazier than the “Upworthy” style of headline, which usually goes along the lines of: “The Sun Rose Today: What Happened Next Will Amaze You.” I guess I don’t like to be told that I will be…
  • Scratching an Itch – Joining the Scratch Marketing + Media Team

    Doug Haslam
    18 Feb 2014 | 5:53 am
    Buried in the context of my last post looking back on four years of working from home was the fact that my retrospective was triggered by a career move. This month I joined the team at Scratch Marketing + Media, led by Lora Kratchounova out of Cambridge, MA. Aside from a daily commute to an office shared with flesh-and-blood colleagues, there are several other new things that excite me about the path ahead and how I got to this point: Working for a Smaller Agency: After several years of working for agencies with anywhere from 90 to hundreds of employees, I am back to working with a smaller…
  • A Few Thoughts After Four Years of Working From Home

    Doug Haslam
    3 Feb 2014 | 1:21 pm
    After four years of (mostly) working from home, I thought I had done it enough to add my thoughts to the pile of home office advice. Rather than playing off and parroting advice we have all been hearing for years, I thought I would simply write down what worked for me and what didn’t, bust a myth or two, and perhaps hear from some other folks’ experiences in the comments. The Experts Are Right You need a routine in a home office. No distractions, no housework, no TV. When I started working, I was working. Laundry, dishes et al can wait – with reasonable exceptions (if my son…
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    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • Crimea river

    15 Apr 2014 | 9:06 am
    CONTINUOUS NEWS CYCLE: CNN has beenrunning nonstop coverage of the ill-fated flightI get it. I really do. CNN sees an advantage and they’re squeezing it for all its worth. Ratings are up now that the venerable all-news station has decided to change its format to the all Malaysian Air Disaster news channel. But their gain is our loss. The opportunity cost in opting for wall-to-wall coverage of a non-news event is a less-informed public. We all fall prey. I too check in now and again to hear another talking head speculate and commentate with meaningless insights such as, “We really don’t…
  • How bad storytelling ruined online grocery shopping

    7 Apr 2014 | 8:36 am
    This blog post was originally published in July of 2011. It's an evergreen topic that is more relevant than ever today, so we wanted to share again. Enjoy! ... Or the 9 most common reasons why so much of corporate storytelling sucks. I stumbled upon an interesting article in "Technology Review" when I was traveling last week about a new shopping service in South Korea that transforms a subway station wall into a virtual grocery store. Using cell phones, commuters snap photos of the toilet paper or sushi they want to buy, and the items are automatically delivered to their homes before…
  • The real disappointment in the DeSean Jackson mess is the Philadelphia sports media

    1 Apr 2014 | 7:50 am
    Here on Gregarious, we tend not to write much about the Philadelphia media and public relations scene, considering our audience is national in scope. But last week’s news out of Philadelphia demands commentary. When reports broke on Friday that the Philadelphia Eagles had abruptly cut ties with the team’s most electrifying player, DeSean Jackson, it raised some disturbing questions about the state of sports reporting not only in Philadelphia, but in cities throughout the country. Philly, like elsewhere, is a rabid sports town, and its sports media takes pride in being as gritty and…
  • Be forewarned: No matter how powerful the company, there’s no place to run, no place to hide in the new era of citizen journalism

    25 Mar 2014 | 11:06 am
    Imagine being the master of your universe: the CEO of a big-swinging biotech company with a soon-to-be FDA-approved drug, some $100 million of cash on the balance sheet, investors that include JP Morgan and The Regents of the University of California. So fortunate are you and so lifesaving your drug, that the Federal Government extends to you $70 million in taxpayer grants. Life is good. The golf game is improving. Retirement? Maybe Boca. Aspen.Or Malibu. So hey, there’s room for a little arrogance and disinterest when doctors at Saint Jude’s Hospital call about a 7-year old little boy…
  • The times, they ARE NOT a changin’ … at least not in IR

    17 Mar 2014 | 11:15 am
    Those old Bob Dylan Lyrics, herein modified, got me to thinking about social media and the state of investor relations.Facebook. Twitter. WhatsApp. LinkedIn. These companies, as well as their digital and social brethren, are driving the face of the investment community, garnering a lion's share of the financial and general media's interest, and offering fodder for the all too ubiquitous talking heads.But, despite all the attention and interest the social stalwarts have attracted from broad audiences, it seems one audience has yet to embrace the apparent onset of a social generation: company…
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    BurrellesLuce Fresh Ideas

  • How to Get the Most Out of Your Public Relations Internship

    Ellis Friedman
    21 Apr 2014 | 7:35 am
    After my junior year at college, I had an internship at a film production company. It was an excellent learning experience, in that I learned a lot about both film production and the way the office world works. Looking back seven years later, there are a lot of things I wish I’d prepared for and known to make the most of my time there, lessons that can be applied to aspiring PR pros who might be stepping into a PR internship this summer. Write a lot Writing is a pretty critical skill in PR, and the only way to improve is to keep writing. If your organization has a blog, write for it.
  • Crunching the Numbers: How to Tie PR and Sales

    Crystal DeGoede
    17 Apr 2014 | 8:44 am
    Photo by PRNews The PRNews PR Measurement Conference in Washington, D.C. earlier this month provided a platform for the industry’s measurement experts to share their knowledge and strategies. Yesterday, we wrote about Mark Stouse’s recommendations for thinking like a CEO to link PR efforts with sales numbers. Today we cover the second half of the presentation, in which Angela Jeffrey, managing director U.S. at Salience Insight, brought metrics and formulas to help realize those PR-sales metric connections. If you want to DIY and need an easy formula for calculating ROI and cost…
  • Think Like a CEO: Measuring the Link Between PR and Sales

    Crystal DeGoede
    16 Apr 2014 | 8:59 am
    Photo by PRNews How do you measure the link between PR and sales and drive brand revenue and engagement? Last week I attended the PRNews Measurement Conference at the National Press Club in Washington, D.C. The annual conference brings together the most spirited group of measurement experts. The session started off with its first speaker, Mark Stouse (Twitter: @markstouse), VP Global Connect at BMC Software. He stated that there are three big questions that every CEO wants the answer to, not just from the sales leaders or marketers but from everyone within the organization, including PR…
  • Heels vs. Flats: The Qualitative Metrics Your Measurement Might Be Missing

    Johna Burke
    14 Apr 2014 | 10:46 am
    Heels vs. flats; of course there’s a difference. No, this isn’t a misdirected post intended for 5inchandup; this is very much about media analysis and intended for those of you who rely on technology alone to gain insights from your news coverage. How are shoes relevant? Because if you rely on software alone to tell the story of your media results, you’re potentially sawing off the branch you’re sitting on – the branch needed to demonstrate the value of your media relations efforts to your organization. You see, I love my Jawbone Up Band and app, which tracks fitness, food, and…
  • Inside the Minds of Journalists: Tips and Insights From the Media

    Ellis Friedman
    10 Apr 2014 | 8:48 am
    film screenshot by unknown, in public domain via Wikimedia Commons In the modern era of newsrooms, journalists are trying to get out more stories, capture distracted audiences, and work within a number of financial constraints. In working with journalists, public relations practitioners in turn face more competition for coverage, an array of preferred approaches for working with journalists, and the challenge to provide more tailored pitches to reach a wider swath of audiences. On April 1, PRSA New Jersey held a Meet the Media event on the future of journalism. Our VP of Agency Relations,…
 
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    Zoetica Talks: Formerly Communication Overtones

  • 5 Things to Jump Start a Kickstarter Campaign

    Ellen Evans
    23 Apr 2014 | 7:20 am
    The team at Green San Antonio Editors Note: I have had the pleasure of knowing Ellen Evans and her fmaily for over 10 years. We met when we both served on the board of the Public Relations Socialety of America in San Antonio. She is a gifted communicator and has creatively taken on a Kickstarter campaign to fund a new vegitarian drive-thru concept restaurant in San Antonio. Here are some great tips based on her real-life experience. Currently the campaign is only $8,000 away from reaching it’s goal of $40K. I am headed over there to support the campaign now, and hopefully you will…
  • David and Goliath: How a Small Company Pivoted When Attacked By SELF Magazine

    Kami Huyse
    3 Apr 2014 | 1:08 pm
      You know the feature. A stylish magazine takes a photo of someone and makes fun of their fashion choices? It’s totally mean girl, but it sells magazines and can be entertaining for even the most compassionate among us. But imagine it happening to a woman who is wearing a superhero costume with a tutu because she is in the middle of fighting brain cancer. This is what happened last month when SELF magazine editors started to notice the trend of women running with tutus in races. They reached out to Monika Allen, the runner on the right, and asked for a photo as they were writing about…
  • Reputation Management For C-Level Executives

    Kami Huyse
    25 Mar 2014 | 5:30 am
    It isn’t just organizations that need a strong online profile, but also the executives of those organizations. In January, PRNews asked me to write a column about how companies can manage their online reputation. But often when there is a crisis in a company or organization, it is an individual that takes the fall. And usually, that individual does not have a digital footprint that extends beyond their association with the company. Executives are busy and often don’t have time to build their wider network. They often have tunnel vision. Three Steps to Protect Your Reputation Step 1:…
  • Getting the Most Out of Facebook

    Zoetica Media
    11 Mar 2014 | 5:21 am
      In the face of many changes in how Facebook serves content to its users over the past year, page managers have often been at a loss to maintain connection with their fans. Facebook wants to convert many of these pages over to paying customers by making it harder to reach hard won fans by limiting content from pages in users news feeds. If you aren’t putting as much effort into your owned channels you should consider diverting some of your resources, but I digress. At the same time as Facebook has made it harder to reach the fans whom have liked your page, they have made it easier to…
  • How Social Media Can Ruin Your Business Relationships

    Zoetica Media
    8 Mar 2014 | 12:59 pm
    The Social Media Breakfast of Houston has entered into a partnership with Houston Media Source, a non-profit organization that provides public access cable television programming to Houston. I have had a soft spot for public access television since college when we used the Fairfax Virginia public access television station to learn our way around a television studio in my studies at George Mason University. We were fortunate to have HMS come out to the February breakfast with Robert Hall,  a noted author, consultant, and speaker on relationships. His latest book, This Land of Strangers…
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    PR CONVERSATIONS

  • A chicken and egg conundrum for PR careers

    Heather Yaxley
    16 Apr 2014 | 12:23 am
    In the run up to Easter, here’s a chicken and egg conundrum for PR careers. Should we start out as generalists before specialising or vice versa? Does the navel gazing within PR (as noted in the interesting “Endless Fight” post and comment discussion preceding this one) – and a focus on being recognised as a profession – argue that the function is a specialism seeking exclusivity, even isolation and protection of a territory which may be shrinking beneath our feet? Or is our claim to engage with broader stakeholder issues and organisational governance at a…
  • The endless fight for the (PR) power

    Judy Gombita
    3 Apr 2014 | 9:30 am
    Warrior with Shield, Henry Moore By Sean Williams Who owns corporate messaging? This is navel gazing of the first order, and the fact that I’m writing this post is testament to how we can start arguments with all the seriousness of Lindsay Lohan’s newest brace of public shenanigans. Judy Gombita’s recent Social sniff test post skewers the idea that “everyone is an employee brand” advocate; its associated comments by some smart thinkers covers some, but not all, of this ground. The marketers claim to be the guardians of the brand, which they define as every means of communication for…
  • Social sniff test: engaging employees as advocates or treating them as commercial commodities?

    Judy Gombita
    27 Mar 2014 | 1:51 am
    The Paper.li team in Gruyère, Switzerland, during one of the company's thrice-yearly all-staff, face-to-face gatherings Some weighty conversations with subject experts: Debating employee engagement in a healthy corporate culture versus an amplified trend to “suggest” a program of socializing, whereby “employee brands” or “advocates” post marketing messages on their personal accounts (similar to native advertising). The communicative, socialized organization In December 2012, in my Access Byte column, I detailed what constituted a “communicative…
  • Social capital – the lifeblood of public relations

    Heather Yaxley
    14 Mar 2014 | 5:49 am
    Social capital is the lifeblood of public relations with our ability to interact with others, build relationships, and develop a shared understanding at the heart of what we do. Always has been and always will be. Every new practitioner who enters the occupation, brings with them their existing connections and they rapidly learn the importance of linking, bridging and bonding. Our social capital is of value personally and professionally to us, and to our employers and clients. It is part of the value we offer — which is often, well, undervalued. Our bonding capital is particularly…
  • Stakeholder Expectations Roundtable: A tale of two books

    Judy Gombita
    6 Mar 2014 | 6:41 am
    "Stakeholder Expectations" panelists (left to right): Richard Edelman, Emilio Galli-Zugaro, James Grunig, and Toni Muzi Falconi Where does public relations fit into the organization? How should we update our practices to meet the needs of today and tomorrow? What are our responsibilities to the organizations we serve—and how can we communicate with, and address concerns of, stakeholders? By Bob Geller The above questions were some of the topics covered in a session I attended in New York in late February 2014, the Director Roundtable on Stakeholder Expectations and the 21st…
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    Public Relations Sydney

  • Tips to create the perfect elevator statement

    Catriona Pollard
    21 Apr 2014 | 7:06 pm
    An elevator statement is a quick summary you can use in a situation where you need to explain your role and profession in a clear and concise way. It’s called an elevator statement because you should be able to deliver the statement in the time it takes to travel from the ground floor to the top floor in an elevator – approximately 10 – 30 seconds. The pitch is an overview of who you are, what you do and how you can help the listener. Since the statement is delivered verbally it needs to be punchy and memorable to make a good impression with the listener. Having a well practised…
  • How to effectively use an editorial calendar

    Catriona Pollard
    14 Apr 2014 | 8:53 pm
    An editorial calendar is a valuable PR and social media tool that can help businesses to produce effective, timely and targeted content for their target audience. Businesses use multiple channels including blogs, websites and social media channels that all require fresh and exciting content; sourcing and organising this content can be a challenging task. Implementing an editorial calendar as part of your PR strategy can act as a road map for your content and help your business manage the production, publication and distribution of content across multiple mediums. A good format for an…
  • The before, during and after of a media interview

    Catriona Pollard
    7 Apr 2014 | 5:22 pm
    So you have just secured that media interview that can make a big difference to your company’s reputation. The ball is in your court now and it is up to you to make the most of it. It is a good idea to think about your interview in three stages – before the interview, during the interview and after the interview – so you are well prepared. Before the interview: Know the audience and objective – Try to develop an understanding of the audience for your media interview. It is worth looking into the publication or program. Read some articles the journalist has written or watch a…
  • Tips for creating a thought leadership video

    Catriona Pollard
    31 Mar 2014 | 6:44 pm
    Video is an excellent medium to use when looking to share your expertise and build your profile. Viewers are not only more likely to engage with visual content; they are also able to make a personal connection with you by watching your videos. Filming your own series of videos ensures that you have complete control over your message. You are able to do as many takes as you need to get the message right. Once you have filmed your videos, you can upload them online to platforms such as YouTube and then share them via your social media networks, embed them on your website, share them in your…
  • How to create a winning bio

    Catriona Pollard
    24 Mar 2014 | 5:33 pm
    A great bio is a critical tool for thought leaders to sell themselves to their target audience. If you are a spokesperson for your business, provide commentary in the media or speak at events, you need a winning bio. An expert bio showcases your expertise, experience and qualifications in a genuine way. It is not simply a resume. As a short introduction to who you are and what you’re an expert in, a great bio provides a foundation for securing opportunities to demonstrate and build thought leadership. Having an up-to-date bio on hand to share with key stakeholders can be the difference…
 
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    Digital Park

  • Did Justin Bieber disprove “There is no such thing as bad publicity”?

    Stephanie Schwartz
    1 Apr 2014 | 7:55 am
    We’ve all heard the phrase, “There is no such thing as bad publicity,” but is there truth behind this saying? We don’t need to look much further than the coverage around pop megastar Justin Bieber’s arrest, scandalous behavior and deposition video. Because he is a celebrity, many are intrigued by his actions and can’t stop watching to see what he will do next. The day of his arrest alone, Bieber gained more than 30,000 Twitter followers. At first glance, it may seem like the publicity is not damaging his brand, but we must look at the long-term effects. Sure, Bieber gained…
  • The obvious and not-so-obvious rules of pitching the media

    Kristy Kennedy
    18 Mar 2014 | 10:53 am
    You can never sharpen your professional tools often enough. At a recent PRSA Miami panel I attended, local media leaders shared their insights on how each of us can become “go-to” PR pros for media. Even after all my years in the PR industry, I still found myself learning something new. It helped that the panel comprised some of Miami’s best and brightest media leaders: Miami Herald Managing Editor Rick Hirsch, WPLG-10 Assignment Editor and Futures Planner Kerry Weston, and Univision radio host Bernadette Pardo. At the end of the panel, I felt that the tips they shared…
  • Six tips for PR pros to overcome writer’s block

    Rafael Sangiovanni
    27 Feb 2014 | 8:43 am
    Writer’s block does not discriminate. Whether you’re writing a press release, planning out a social media content strategy or struggling with the wording of a client email, writer’s block can sneak up when you least expect it. As public relations and marketing professionals, writing is part of every day life. So when you find yourself slamming your head against the proverbial wall, the creative part of your brain can feel paralyzed by frustration. However, there are a few techniques that you can use to break the creative dam and get back in the flow. You can use some or all of these…
  • Talking Reddit, content marketing and the future of PR with Vocus’ Jeff Zelaya

    Rafael Sangiovanni
    16 Jan 2014 | 10:06 am
    I recently had the pleasure of being interviewed by my friend Jeff Zelaya, who does great work over at Vocus, on several topics near and dear to my heart. In fact, on this very blog, we’ve previously written about why marketers should care about Reddit and how the customer service factor will reshape our industry going forward. In our interview, we delve into why Reddit offers such unique opportunities for marketers (if done right!) and the do’s and don’ts of good “Reddiquette,” before expanding out into how content marketing will evolve in 2014 and much more.
  • 7 public relations lessons I learned from my year as a PRSA president

    Sandra Fine
    30 Dec 2013 | 8:03 am
    The end of 2013 also marks the final days of my tenure as president of Public Relations Society of America’s Miami Chapter. In addition to the valuable professional development opportunities that both the national PRSA organization and local Miami membership have afforded me, I have also gained several insights during my time in the leadership role that I extend to anyone considering getting involved in any civic or charitable organization. Volunteering your time for any organization is certainly a commitment, but with the right perspective it’s an investment that will pay you back many…
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    The PR Coach

  • Stupid post titles are dead: Long live stupid post titles

    PR Coach
    4 Apr 2014 | 4:28 am
    There it is. Another of those stupid blog post titles that says plenty about nothing. You know the kind of lame titles I’m talking about? PR Is Dead! Long Live PR! Memo to Tom Foremski: Die Linkbait Journalism, Die! The press release is dead. Long live the press release… The Web Is Dead. Long Live the Internet The […]
  • Guess what content converts buyers best?

    PR Coach
    25 Mar 2014 | 11:04 am
    A new Nielsen research study provides powerful proof that “expert content” strongly influences consumer purchase plans. According to the report “The Role of Content in the Consumer Decision Making Process” commissioned by inPowered: “Results of the in-lab study show that expert content — credible, third-party articles and reviews — is the most effective source of […]
  • Dilemma: Is live tweeting your father’s death right?

    PR Coach
    26 Feb 2014 | 5:56 pm
    It’s one of those linkbait stories that catches your eye and won’t go away. Like a train wreck, you can’t resist looking at it. So, when Business Insider posted This Woman Is Live-Tweeting Her Father’s Death Right Now, I clicked to read their report, ready to be outraged: “Diagnosed with lung cancer, Mr. Kilmartin was […]
  • Two Can’t-Miss Content Marketing Trends

    PR Coach
    24 Feb 2014 | 8:32 pm
    A couple of new content marketing trends popped up last week and they’re fascinating to follow if your job is to create new and engaging content. Heard about BlogShares? Jay Baer highlights the first new blogging trend and coins a new buzzword in his post Did We Just Invent A New Form of Blogging? We’ll […]
  • Message to Marketing: Your Social Media Sucks

    PR Coach
    3 Feb 2014 | 8:17 pm
    Earth to Marketing… When it comes to social media, is marketing really listening to consumers? If so, tell me why your social media sucks so badly? There are thousands of reasons why consumers loathe old-school marketing. For all its promise, social marketing is not faring any better. We’re doomed if we don’t learn from the […]
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    Doktor Spinn

  • The Importance Of Digital Communication And The #GlobalChildForum

    Jerry Silfwer
    11 Apr 2014 | 7:48 am
    An impressive group of leaders and thinkers gathered in Stockholm for the annual Global Child Forum, hosted in the Royal Castle by H.M. King Carl XI Gustaf and H.M. Queen Silvia. Leaders of NGOs, NPOs, international brand CEOs and other influencers in the field had been flown in to meet and discuss a better tomorrow for all of the world’s children. They had gathered to discuss an important issue, but not an issue I would normally cover here on my blog on digital marketing. However, the discussion on future generations, human rights and the specific implications of a digitalized world is…
  • An Experiment That Shows How Content Marketing Works

    Jerry Silfwer
    19 Mar 2014 | 8:50 am
    This blog post also got picked up by Social Media Today. With a little twist, I wanted to demonstrate how content marketing works — in particular for smaller companies. And how it could work for your business. This little experiment of mine has yielded some specific results and I thought it would be fun and interesting to share them with you. Curious? Let’s get down to it: The Idea: A Blogger Outreach Focus About 6 months ago I decided to practise some focus here on the blog. I’m passionate about most things related to digital marketing, but I decided to bring a little more…
  • 3 Steps To Fix A Broken Facebook Page (With A Little Help From Your Wallet)

    Jerry Silfwer
    29 Jan 2014 | 5:36 am
    Hey guys. I’m going to keep this one short and sweet: A lot of companies are struggling with a broken Facebook page at the moment with their reach shot to hell. According to the numbers I’ve seen, overall Facebook reach hasn’t really gone down. But fewer posts gets seen by more people and vice versa, creating a long-tail situation for your updates. It sucks. So, what can you do to get your Facebook strategy back up on it’s feet? FIrst — Adapt And Overcome Okay, trust me — I get it. You’ve fought a good fight for your existing fanbase on Facebook. And now you…
  • Zlatan Goes Volvo To Create Viral Super Ad

    Jerry Silfwer
    27 Jan 2014 | 5:46 am
    If you’re a Swede like I am, then you probably have an opinion on the new ad by Volvo, featuring famous Swedish soccer player Zlatan Ibrahimovic. The ad features Zlatan in a classic Swedish landscape with a voice-over by Zlatan quoting the national anthem. Whether you like the ad or not, Volvo sure got through with the message #madebysweden to the target audience through the massive engagement online. But from an online marketing perspective, what can we learn from this ad? Is This A Great Commercial? The online discussion has mostly been about whether this is a great ad or not. But…
  • 25 Reasons I Love Marie Forleo’s Blog

    Jerry Silfwer
    22 Jan 2014 | 2:34 am
    I tend to get hooked on certain bloggers. Being a blogger myself, I love to learn from the best, to see what they do to succeed — and exactly how they do it. Lately, I’ve been hooked on American life- and business coach Marie Forleo. I’m not exactly part of her target audience, which is mainly women. But as far as digital marketing goes, which is my main interest, she’s awesome at positioning herself online within her niche. I think especially her blog platform works really well. In this post, I will run through what I love about her site and why. And be warned. This is…
 
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    Cision » Featured

  • The Future of the Ever-evolving Twitter

    Mischaela Elkins
    18 Apr 2014 | 9:05 am
    Social Media Manager Lisa Denten and Digital Engagement Manager Gina Joseph contributed to this post. Twitter has come a long way since the first tweet was sent by founder Jack Dorsey on March 21, 2006. Simple and concise, the 140 character limit on Twitter ensured that tweets could be sent by SMS. Eight years later, […]
  • Diana Mackie – Content Manager, Hometalk

    Allison Richard
    16 Apr 2014 | 9:10 am
    So you’re in need of new flooring for your home but don’t want to break the bank. You might want to consider using paper bags, stains, Elmer’s glue and polyurethane. Or perhaps you have an old tire you changed; that could be the base for a small side table. Just some thoughts, courtesy of the […]
  • Introducing…The New Cision.com!

    Gina Joseph
    15 Apr 2014 | 9:27 am
    On Friday we announced Cision Blog was getting a makeover. Today we’re proud to share that not only is the new Cision Blog up and running, but we’ve revamped our entire Cision US website as well! We’ve got a shiny new look, with intuitive design and easy navigation that makes it simple to find the resources you […]
  • Power Your Story with the new Cision Blog

    Cision Staff
    11 Apr 2014 | 1:37 pm
    Cision Blog is taking the next step in media and PR industry coverage, and we are thrilled to announce Cision Navigator content will now be hosted on the revamped and refined Cision Blog, which is now live! The new digital pages will continue to offer blog posts on marketing, PR, social analytics and measurement, but […]
  • Top 10 Organic Food Bloggers on Twitter

    Cision Staff
    9 Apr 2014 | 1:45 pm
    Look good and feel good with the help of the top organic food bloggers on Twitter.
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    Council of Public Relations Firms

  • Would You Hire This Person? — Talent Advice from An Unlikely CEO

    Matt Shaw
    23 Apr 2014 | 6:30 am
    So you’re looking for new talent.  You flip open your file and find a resume from a guy who got kicked off his high school tennis team. He spent a few years trying to get his own record company off the ground. He started a business providing rides home for people who’d had a little too much to drink. He substitute-taught home economics to junior high school students. He worked as a doorman. He traveled in Italy and the Himalayas. And now, well, he thinks he might like to give public relations a try. Starting Bar-B-Q records in the 70s showed Fred (middle) the behind-the-scenes value of…
  • Is There One Clear Pathway for a More Diverse PR Industry?

    Nelson Fernandez
    16 Apr 2014 | 6:49 am
    I’ve been in the public relations industry since 1992, when I joined Burson-Marsteller fresh out of graduate school. I was hired as part of a first-of-its kind initiative designed to attract and retain consultants from different, non-traditional backgrounds, including but not limited to communications. My class included MBAs and MPAs and represented a culturally and ethnically diverse group of people who were quickly moved throughout the organization to spark new thinking, new approaches to client challenges, and disrupt, in the positive sense of that word, the normal flow of things. It was…
  • Publicity is free with no PR’s? Chris Graves Responds

    Chris Graves
    11 Apr 2014 | 7:47 am
    On April 7, 2014 the Financial Times published an article titled Publicity is free with no PRs.  The reporter Emma Jacobs seems to think that public relations counselors are no longer necessary.  In his brilliant two-part response, Council Board member and Global CEO of Ogilvy Public Relations Chris Graves makes it clear how specious her claim is. Chris Graves; Global CEO, Ogilvy Public Relations; Board Member, Council of Public Relations Firms Chris Graves, April 10 3:06pm I spent nearly a quarter-century in news, working closely with such giants as Peter Martin (former FT editor and head…
  • In Public Relations, You Never Know Whom You’re Going to Meet—Or What You Might Learn

    Matt Shaw
    9 Apr 2014 | 8:43 am
    Did you know that the 160-year-old Otis Elevator Company has a person on staff who can tell you the story behind every image in the company’s corporate archives? Or that television personality Matt Lauer is actually a pretty great guy in person? Kelsey Thompson of CooperKatz had a chance to meet Steve Showers, Otis’ archivist, while helping to prepare a social media campaign for the company’s 160th anniversary. She was astonished at his knowledge. “It was just a really neat moment to see the interplay between old and new media and how PR people are in some ways like archivists for our…
  • Warning, Hug Zone Ahead—A Glimpse inside CooperKatz

    Matt Shaw
    2 Apr 2014 | 7:49 am
    Recently, the Council asked members to tell us about their cultures—in images. We know how wonderfully diverse cultures are at public relations firms, and we wanted to share that visually with the world. We feel the industry should celebrate the life and spirit of our firms, helping young people who are considering a career in PR to understand what daily life in our business is really like. We begin our series of “Firm Spirit” photo montages with CooperKatz, an award winning firm located in New York City. “What makes us unique,” Meredith Topalanchik, Vice President and Director,…
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    Smoking Gun

  • Food PR pros and restaurateurs should welcome #dinnercam

    Martin
    22 Apr 2014 | 7:41 am
    Like any great (not to mention ingenious) food PR agency, staff here at Smoking Gun PR are often guided by their stomachs. Hence the reason we had a representative of the team gorging on all sorts of serious dishes in the Danish capital of Copenhagen this weekend. From smorrebrod (AKA the tastiest and most aesthetically pleasing open sandwiches known to mankind) and veal served on pea foam with shredded Nordic cheese, to the not-so-humble hotdog (a Danish tradition, apparently, in this instance made with all organic, local produce), it’s safe to say that very few European cities can…
  • The Blagger’s Blog 18th April 2014

    Martin
    17 Apr 2014 | 4:12 pm
    A weekly roundup of media news and talking points, sans effort Thought for the Week “We’re not going to count on it until we see it,” U.S. President Barack Obama, commenting on Russia’s need to see through its promise to support the tentative agreement reached yesterday in Geneva, which will involve the disarming of illegal protesters and an end to violence currently threatening to drag Ukraine into civil war. Weekly High We love technology, we love travel, and we love a unique idea. Full marks to the creators of Hvísl – Whispers of Iceland, then, as they have…
  • Fast food news

    Jane
    17 Apr 2014 | 5:44 am
    Creating obscure, disgusting but somewhat intriguing fast food combinations is a well known click-bait tactic used by everyone from this Merseyside butcher who put Cadbury’s Creme Eggs inside a Scotch egg…   To KFC who this week created a chicken-leg corsage (stunt) with a kind of funny video to explain the joke. Yesterday Dominos got in on the act, with its fried chicken-based pizza.  If you are visiting the States soon, be sure to try it out. Opinion is divided here at Smoking Gun, but the MailOnline rates its, so who are we to argue?     Until its launched in…
  • Selfies, good causes, narcissism and digital marketing

    Martin
    17 Apr 2014 | 4:44 am
    The success of Cancer Research UK’s #nomakeupselfie campaign can’t be understated. Watching £2million raised in the first 48 hours alone for such a good cause is enough to make anyone re-assess their cynicism towards society. It even made us dedicate an entire newsletter story to the achievement. But although every digital marketing agency on the planet is understandably interested in the popularity of self portrait photographs taken on smartphones, not all aspects of the trend should be welcomed. In some ways it already feels as though things are going a bit far. Justin Bieber…
  • Wearable tech – a step too far?

    Jane
    16 Apr 2014 | 8:22 am
    We’re always on the look out for clever new technology to help us save time and create a more efficient team, but we’re not sure about this latest development from Japan. ‘Wearable eyes’ looks like it could be an early version of the latest hipster wearable tech offering, Google Glass.  Not exactly unobtrusive – these clunky ‘sunglasses’ display slightly unnerving virtual eyeballs – to allow you to appear friendly, engaged and awake in social and work situations. So… in a nutshell, Japanese scientists think it might be too taxing for some…
 
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    Finn Partners - Inspired

  • Finncast Episode 15: Good Writing Isn’t Dead

    Alexandra Kirsch
    9 Apr 2014 | 8:43 am
    For episode 15 of the Finncast, we tapped into the brilliant Ty Sheppard of our San Francisco office to explore the world of writing, and how it applies to our everyday work in public relations and social media. We also touched on news from that week, including Vine enabling messages, as well as Honeymaid and OKCupid responding to intolerance, and taking a stand for equality. Give it a listen here.
  • April Fools’ Day

    Alexandra Kirsch
    1 Apr 2014 | 8:43 am
    I’m not really one for pranks – which didn’t stop my colleagues from covering my office in bubble wrap a while back – but I do appreciate a good brand gag for April Fools’ Day. Last year, we chimed in with an Inbox Zero spoof called Inbox 90, but this year, we’re watching through the lens of BuzzFeed, who has dedicated a page on its site to aggregating today’s social stunts. LinkedIn has always been playful with its “People You May Know” feature on April Fools’ Day, and today was no different as they debuted a “Cats You May…
  • Where are all the Girls and Women?

    Elizabeth Levit
    20 Mar 2014 | 6:40 am
    Last week, I had the pleasure of attending a panel and evening reception held by the Metro NY Chapter for UN Women on “Exploring the Gender Gap in Science and Technology.” The panel hosted an impressive lineup of well-known advocates of this movement, including Reshma Saujani, founder and CEO of Girls Who Code; and Dr. Patricia Falcone, associate director of the Office of Science and Technology Policy at the White House. After working with clients like the IEEE, the movement to give more women a chance to pursue a career in STEM (science, technology, engineering and math) and be lauded…
  • Is Detroit the next Brooklyn? The next Silicon Valley? Or even Berlin, Germany

    Emily Shirden
    6 Mar 2014 | 1:50 pm
    To the outside world, it’s seems popular to jump on the Detroit Resurgence Bandwagon. Shoot, everyone from VP Joe Biden to Ben Affleck and Jennifer Garner are doing it – and who doesn’t feel good about having an American-made car in the driveway after watching a Chrysler television spot that highlights the can-do attitude of the Motor City set to the heart-pounding tunes of Eminem? I’m excited and honored to be playing even a small role in what’s happening in and around Detroit. On the heels of our own announcement to join the exhilarating buzz that is the “D,” I do want to set…
  • Healthcare vs. Health Insurance

    Miriam Weber Miller
    12 Feb 2014 | 3:00 am
    There is so much controversy about the ACA these days (and for many days leading up to now) that the impact on average people is getting lost. Everyone wants to argue their “position,” but very few of the people arguing are actually impacted by the law. I don’t know a single person on either side of the issue who would argue that they don’t want people to have access to healthcare. But carrying an insurance card in your wallet doesn’t guarantee access. Although it is in its early days, we are starting to see a pattern emerge that should concern us all. In order to keep costs down,…
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    Public Relations & Social Media Imelda Dulcich

  • Change your Twitter image sizes for Header and Profile

    Imelda Dulcich
    22 Apr 2014 | 3:58 pm
    Twitter 2014 Twitter has rolled out a new look. You’ll need to change your image sizing. Your new header photo should be 1500 x 500. I had to work with a few different images to get the alignment right, the lower portion will be non visible. Your profile photo should be 256 x 256. I […] The post Change your Twitter image sizes for Header and Profile appeared first on Public Relations & Social Media Imelda Dulcich.
  • Be Inspired: Target and Pinterest Campaign

    Imelda Dulcich
    22 Apr 2014 | 8:34 am
     Build your own Pinterest Campaign based on Target/Pinterest collaboration Pinterest has more than 700,000 party planning related items pinned every day. Target has partnered with three pinners who designed exclusive collections for Target. The first to launch is Oh Joy! Join us as we partner with three of our favorite pinners who created exclusive collections for […] The post Be Inspired: Target and Pinterest Campaign appeared first on Public Relations & Social Media Imelda Dulcich.
  • 12 Career Tips for Graduates

    Imelda Dulcich
    1 Apr 2014 | 11:38 am
    Career Advice and Tips for Graduates   I’m lucky to have the opportunity to meet with soon-to-be or recent graduates about finding work in the field of public relations. I’m always happy to meet with those ready to start in the business world. Sometimes they are surprised that I offer some basic career tips, too. […] The post 12 Career Tips for Graduates appeared first on Public Relations & Social Media Imelda Dulcich.
  • Planning a Facebook Page

    Imelda Dulcich
    17 Mar 2014 | 4:08 pm
    Planning a Facebook Page is a lot like planning a garden   When clients want to start (or revamp) their Facebook page, I ask “What’s the purpose your Page?”   If you’re a gardener (even a pots-on-the-porch one), you know the feeling of wanting to create something new and exciting at the first sign of […] The post Planning a Facebook Page appeared first on Public Relations & Social Media Imelda Dulcich.
  • Meeting Outside Your Home Office

    Imelda Dulcich
    7 Mar 2014 | 2:03 pm
    Are you one of the many who work from a home office? Here’s how to hold a meeting outside your home office. An office setting may be the best and least distracting place for a business meeting. But what if there is no “existing office” in which to meet? We are living in a virtual […] The post Meeting Outside Your Home Office appeared first on Public Relations & Social Media Imelda Dulcich.
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    The PR Verdict

  • Elizabeth Warren: Champion of US’ Disappearing Middle Class

    Suzan Colon
    23 Apr 2014 | 5:00 am
    THE PR VERDICT: “A” (PR Perfect) for Sen. Elizabeth Warren. You know your PR is on the “stun” setting when the question about the presidential election goes from whether Hillary Clinton will run to whether you’ll run with her. Welcome to Elizabeth Warren’s new world. Warren, the Democratic Senator of Massachusetts who chaired the government oversight panel on the 2008 bailout, released her latest book, A Fighting Chance, this week. The book is part memoir of her childhood in rural Oklahoma, part commentary on the plight of America’s middle class. (An article in The New York…
  • Consumers Didn’t “Like” General Mills’ Arbitration Clause

    Suzan Colon
    22 Apr 2014 | 5:00 am
    THE PR VERDICT: “C” (Distinctly OK) for General Mills for a bad move quickly righted. Anyone involved with PR and decision-making at General Mills was busier than the Pope conducting Easter services this weekend. The food company, one of the world’s largest and owner of brands including Pillsbury, Yoplait, Betty Crocker, Nature’s Way, and many more found itself working overtime on the holiday weekend to correct a mistake that bred bad PR like wildfire. At issue was a change made last week to General Mills’ legal policy regarding consumers’ ability to…
  • Snowden’s “Trap” for Putin Misses Its Mark

    William Dentzer
    21 Apr 2014 | 5:00 am
    THE PR VERDICT: “D” (PR Problematic) for Edward Snowden. Edward Snowden is raising questions about state-sponsored citizen surveillance. No, this is not a repeat from last May. The former National Security Agency contractor, whose classified disclosures exposed a host of US global surveillance programs, is proving himself to be an equal opportunity agitator by taking aim at his homeland-in-exile, Russia, and his putative host, Vladimir Putin. In what was widely dismissed as a propaganda stunt for the Russian president, Snowden showed up on Russian television on…
  • PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    18 Apr 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to former New York City Mayor Michael Bloomberg, for his first act post-office: taking on the formidable US National Rifle Association. Bloomberg has pledged to spend $50 million this year on gun control, a topic that Americans continue to debate though nary a week goes by without a tragic shooting incident. The former mayor’s last initiative, curbing large-size sugary drinks, incurred jokes and charges of creating a nanny state. This issue is a far better fit for his bulldog approach and financial muscle. PR LOSER OF THE WEEK: “F” (Full…
  • Lance Armstrong’s Road to Redemption?

    Christine Walton Brennan
    17 Apr 2014 | 5:00 am
    THE PR VERDICT: “C” (Distinctly OK) for Lance Armstrong. This Easter week, Christians around the world  celebrate the resurrection of Jesus Christ. Disgraced professional cyclist Lance Armstrong is apparently trying to resurrect his career. Armstrong popped up this week  in a rather strange place: a two-minute instructional video on OutsideOnline.com. Dressed in a cap and bike mechanic’s apron, he introduces himself as  “Lance Armstrong, seven-time winner of the Tour de France” before quipping “Hey, I didn’t write the script.”  Trying to be both humble and…
 
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    Vitis PR blog

  • Should marketing managers buy media lists?

    14 Apr 2014 | 7:04 am
    If a marketing manager buys a media list is that enough to reach the right bloggers and journalists? Some marketing managers may ask: "Why do I need a PR agency when my team and I can write a perfectly good press release, article, blog post or more?" Well, let me tell you about a company that came to us after writing their own material and sending it out via a newswire. They didn't get the promised results, so they decided to buy a media list. They also didn't get the results they expected. The list was given to us to provide feedback, and this is what we found:
  • 11 annoying things PRs do when responding to bloggers' requests

    3 Apr 2014 | 12:28 am
    HARO, ResponseSource and Gorkana are great services for getting journalist and blogger requests. We only really see them from our PR side - a long list of opportunities to get our client in front of the reporter or bloggers audience. So we wanted to turn the tables and see what a friendly blogger (wants to remain anonymous) had to say about the services. He uses ResponseSource the most.
  • Did you get my press release? How to sell a story in to journalists.

    13 Jan 2014 | 4:12 am
    A whole bunch of PR newbies ask this question every day - did you get my press release? Either their bosses are desperate for coverage or they need to report back to a client with outreach details.This question irks many journalists. These same journalists get hundreds of emails a day. Many of them irrelevant and poorly targeted, so being followed up for a release that they would never cover is tiresome.I spoke to a journalist yesterday and he was trying to get some features done but said that every two minutes he is getting a PR call. Potentially an…
  • LIst of UK technology awards for 2013

    9 Sep 2013 | 11:41 pm
    Our 2012 listing did so well, we decided to create a list for 2013 .... check in reguarly for updates. Of course, if we're entering clients for awards .... we won't be adding them to the list!
  • CIPR Award Shortlist 2013

    31 Jul 2013 | 2:45 am
    We’ve been shortlisted as Midlands’ Outstanding PR Small Consultancy in this year’s CIPR Pride Awards! Great campaigns We’ve just heard that we’ve been shortlisted!  What a great endorsement by our own industry body, with a team of 60 leading PR experts, shortlisting us for this prestigious award.  It comes hot on the heels of a phenomenal year for us where we’ve run some campaigns for our current clients and gained interesting new business wins in the B2B and technology sectors.
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    Sterling Communications

  • The Art of Spinning (a) Yarn

    Marianne O'Connor
    22 Apr 2014 | 11:43 am
    In order to better motivate or engage with other people (customers, prospects, employees, investors, partners, suppliers, etc.), it is vital to pay close attention to how we communicate — the words we use, the tone we take, the emotion we convey, the storytelling format we choose, and the channels we utilize to share our thoughts and ideas. I recently read an HBR interview with Robert McKee, a talented and widely respected screenwriting lecturer. McKee’s observations about the art of storytelling are clear and helpful. And they made me think: It’s high time we put the “telling”…
  • How to Get the Most Out of Networking Events

    Katie Moses
    15 Apr 2014 | 9:38 am
    Networking events: you either love them or you hate them. Fortunately, I love them, and being a PR professional offers endless networking events throughout the year. From trade shows to cocktail parties, there is a way to make sure that you are getting the most out of every networking event. Here are four ways to guarantee that your time is well spent: Set a goal Are you attending a trade show for a client? Are you looking for future customers or business partners? Take time researching who will be at the event beforehand. Time passes surprisingly fast at networking events, so try to reach…
  • Unleash Your SlideShare Marketing Ninja: 10 Ways To Promote Your SlideShare & Generate Leads (Part 2)

    Mark Bonham
    24 Mar 2014 | 2:45 pm
    This is the second installment of our two-part series on how to become “a SlideShare marketing ninja” (successfully using SlideShare as part of your B2B marketing campaign.) In this installment, we’ll outline a plan to actively market your SlideShare that will generate quality leads for your company. Please also read our first installment focused on creating a great SlideShare presentation. With 60 million monthly visitors, SlideShare.net is a global, social marketing site that is quickly becoming a “must have” lead generation tool for B2B marketers. A SlideShare can become…
  • Social Media 101

    David Altuve
    18 Mar 2014 | 2:42 pm
    It’s time to face facts. Your public persona  — or your corporate brand — is no longer completely under your control. Unfortunately, those days are long gone. Your public image is the result of the input and feedback from numerous sources; the game has changed, and it’s time for you to adapt. Now, if you’re smart, you’ll enlist the help of communications professionals who are adept at leveraging social media channels to your advantage. Yes, social media channels are among the most widely used communication channels you have at your disposal. They are…
  • What Does Big Data Have to Do With Public Relations?

    Stephanie Evans
    6 Mar 2014 | 1:40 pm
    We’ve all heard the term “Big Data.” Some of us in the tech PR world may even have a client or two with Big Data products. But what does Big Data have to do with PR? In the past, we only had limited data sets to look at and compare. Given that we now create 2.5 quintillion bytes of data every day, comparing small data sets is ineffective. Pointless, in fact. But thanks to powerful monitoring and social media intelligence tools that are now on the market, we have the ability to analyze very large sets of data. And that’s why Big Data is critical to effective public relations; you need…
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    Beast Of Traal.com

  • E-commerce brand TVCs as a way to plot mobile internet penetration in India

    Karthik S
    20 Apr 2014 | 11:22 pm
    I notice an interesting trend in TV ads by e-commerce brands in India. Some of them do not have any kind of PC interface at all in the TVCs – they have completely shifted to mobile interface (via app, not via mobile browser either). Of course, TVCs by Flipkart and Quikr have also been specifically about their mobile apps, more than being about the overall brand in itself. But, from the TVCs I have seen recently (say, in the past 4-5 months), on TV (not heard about it from others and saw on YouTube!), there seems to be an interesting split. Half of them don’t even have a mobile app…
  • Celebrities suing brands for a tweet – Katherine Heigl Vs. pharmacy chain Duane Reade

    Karthik S
    10 Apr 2014 | 9:51 am
    Katherine Heigl suing pharmacy chain Duane Reade is very, very timely… and frankly overdue. The lawsuit is simple – Just Jared, a paparazzi website posted a photo of Heigl walking out of a Duane Reade pharmacy store. Duane Reade used that photo on their Twitter profile. Like this. The reporting around this news, in US, is oddly about how the actress is a tough person to work with and more about her as a person, than the merits or nuances of the case – very tabloidy, than meaningful. But this is a very important case, in my view. For instance, if a particular phone brand is…
  • PR agencies vs. Ad agencies, in a whole new way, disintermediating the ‘journalist’!

    Karthik S
    1 Apr 2014 | 10:23 pm
    Tom Foremski recently wrote a piece titled, ‘The coming war between PR agencies and ad agencies‘ on ZDnet. He was primarily looking at how PR agencies are encroaching ad agency domain, starting with Edelman’s ‘Show Up Differently’ messaging. Of course, he misses critical points like content marketing and social media in the mix which muddy the pitch wonderfully. Both content marketing and social media efforts are long-term, something that traditional ad agencies shun or avoid getting into, preferring the project-based approach of big-bang communication put in…
  • Samantha, Jane, Gaia and ruing over annoyingly primitive human-machine interface

    Karthik S
    16 Mar 2014 | 8:57 pm
    The first thing that hit me when Theodore finished installing the new OS and started ‘speaking’ to ‘her’, in Spike Jonze’s Her… was Jane, from Speaker For The Dead, part 2 of the Ender Series, by Orson Scott Card. I wasn’t really keen on reading the 2nd part after finishing the first book (that I thoroughly enjoyed) after seeing a lot of review say that it was way too philosophical and was completely unlike the first book. But then, oddly enough, after watching the movie version of Ender’s Game, I felt compelled to know what happened to the Hive Queen and I quickly procured…
  • Nobody knew who Rajiv Malhotra was. But he found a sneaky way to enter our lives – he simply paid Twitter!

    Karthik S
    16 Feb 2014 | 5:21 am
    I have no idea who Rajiv Malhotra is. I’m not particularly inclined to know about him either. (Sorry for the Upworthy-style title and pardon the hyperbole about nobody knowing him – just trying more interesting variations of titles!) But then, this happened on my Twitter timeline. Eh? He paid Twitter to promote his opinion on the Doniger issue? Interesting, but why would he do that? I did some Google check and find that his profile reads thus: he founded the Infinity Foundation in 1995, dedicating himself to philanthropic and educational activities and “making grants in the area…
 
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    Communication in a Web Saturated World

  • Move Over, Boomers

    Jill Kurtz
    22 Apr 2014 | 11:54 am
    Communicators take note: Millennials are s the largest generation by number in US history, numbering more than 80 million–larger than the Baby Boomers and outnumbering Gen X almost 3:1. Millennials came of age in the wake of massive advancements in technology, unparalleled communication access, and media exposure that allowed people to spread information faster than in any generation before them. A recent Adroit Digital study uncovers several interesting data points about this group: Millennials are the most racially and ethnically diverse American generation ever. This generation…
  • Customer Service Fail: There’s No Value in an Answer that Doesn’t Address the Question

    Jill Kurtz
    17 Apr 2014 | 8:15 am
    Sorry, Safeway, I love shopping in your stores, but I just have to call you out on this too-classic example of poor customer service wrapped up in a friendly email. This past weekend, I was not able to find any variety of Tide HE detergent in my local store. This has been an on-again, off again frustrating problem, so I went to the website and used the contact form to send this message: I shop at the store on Burke Centre Pkwy. Does the store not carry Tide HE any longer? I have always had a problem reliably purchasing Tide HE at this store, and this weekend I was only able to find one small…
  • Essential Books for the Writer

    Jill Kurtz
    17 Apr 2014 | 7:06 am
    What’s on your writer’s reference bookshelf? I find that although much has changed since I started my writing career, the my key go-to reference books have not. I wrote about this for Online Learning Tips. I am looking to add books to my reference collection. What book is your favorite?Filed under: Communication, Tools to Use Tagged: reference material, Writing, writing for the web, writing online
  • For Teens, It’s All About the Apps

    Jill Kurtz
    16 Apr 2014 | 6:46 am
    Project Tomorrow, a non-profit organization focused on digital technology for education, recently released the results of its 2013 survey of 325,279 K-12 students across the U.S. and it indicates that teens are moving away from social media and using more social apps. According to the survey, in 2013 just 30% of middle school students and 39% of high school students said they are maintaining a profile on a social networking site such as Facebook. That’s a decrease of approximately 40% since 2009. Social apps like Instagram, Snapchat, and Vine are now used by 44% of students in grades 6-12.
  • YouTube Drives the Most Engaged Traffic

    Jill Kurtz
    11 Apr 2014 | 6:22 am
    According to the first edition of Shareaholic’s ”Social Referrals That Matter” Report, a look at the average visit duration, pages per visit, and bounce rate for visitors referred to sites from each of the top eight social media platforms, YouTube drives the most engaged traffic. Report findings: YouTube traffic has  the lowest average bounce rate, the highest pages per visit, and the longest visit duration.  Video watchers are especially receptive to links within video descriptions which complement the audio-visual content they just consumed. Google+ and LinkedIn drive the fewest…
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    Stearns Johnson

  • Find Friends in your Neighborhood with Facebook’s Newest Feature

    Kimberly Johnson
    18 Apr 2014 | 4:14 pm
    Over the next couple of weeks Facebook will roll out its newest feature – “Nearby Friends.” The feature, which will be built into the Facebook app and not a separate app (for now at least), will allow users to connect with friends in their neighborhood. In the coming weeks Facebook users will be invited to opt-in to the feature. So, what happens when you opt-in? Those that choose to use the feature will have their location tracked, even when they are logged out of Facebook. They will be able to see the location of their friends (who have also opted-in) that are in the same…
  • TGIF: Your Weekend Guide

    Christina Yang
    18 Apr 2014 | 9:32 am
    2014 Cherry Blossom Festival (Apr. 19 at Japantown Peace Plaza) All Day – Come out to the second largest festival outside of Washington, D.C. to celebrate the blooming of cherry blossoms! There will be good food, cultural performances, live bands, and more! Food Truck Easter Brunch Bash: Egg Painting & Bottomless Mimosas (Apr. 20 at 428 11th Street, SF) Starts at 10 am – Over 10 delicious food trucks will be serving egg-cellent brunch specials! The 2014 Easter Brunch Food Truck Lineup will include: The Melt: Egg-in-the-hole waffle grilled cheese Adam’s Grub Truck The…
  • Heartbleed Bug: What Passwords Do You Need to Change? [INFOGRAPHIC]

    Chris Macdonald
    16 Apr 2014 | 4:13 pm
    Curious to know what sites were affected by Heartbleed? Look no further! This nifty infographic has you covered. by hugraphic. Explore more visuals like this one on the web’s largest information design community – Visually.
  • TGIF: Your Weekend Guide

    Christina Yang
    11 Apr 2014 | 5:23 pm
    Coachella 2014: Live Streaming Concert (Apr. 11 – YouTube) All Day – Couldn’t make it down to SoCal for Coachella? Don’t fret as YouTube is live streaming three stages of music for FREE, April 11-13! Don’t miss out! SF Giants Post-Game Fireworks Show (Apr. 11 at AT&T Park) Until 10:15 pm (as soon as the game ends) – Enjoy a spectacular fireworks display over the stadium following the game! National Grilled Cheese Day 2014: Food Truck Bash (Apr. 12 at 428 11th Street, SF) 11 am – 5 pm – Celebrate National Grilled Cheese Day 2014 at this…
  • Location Location Location: Will Norman Foster’s $5 Billion Apple Headquarters Be a Flop?

    Kimberly Johnson
    9 Apr 2014 | 3:02 pm
    Norman Foster’s $5 billion proposal for Apple’s new Cupertino headquarters, expected to be completed sometime in 2016, has been in the news for a while now. Before his death, Steve Jobs worked with Foster for years to create what will undoubtedly be one of Jobs’ most enduring legacies. Twenty-four new renderings of the Apple campus were released last November and can be seen here. In total, the 176-acre site will accommodate over 13,000 Apple employees. The latest renderings portray a dazzling, idyllic tech community nestled among a lush (manmade) forest. Apple’s own…
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    Vikypedia.in

  • GoDaddy selects Bite as India PR agency

    Vikram Kharvi
    23 Apr 2014 | 3:58 am
    Bite brought on as global internet brand accelerates growth in priority market GoDaddy, the world’s largest technology provider dedicated to small businesses, has appointed Bite as it continues to expand its brand in India. Bite’s India remit comes shortly after its appointment as GoDaddy’s US agency in February followed by a multi-market mandate which now includes Europe.... Read More ›
  • Cohn & Wolfe India bags PR duties for Deutsche Lufthansa Aktiengesellschat

    Vikram Kharvi
    21 Apr 2014 | 8:53 pm
    Cohn & Wolfe has announced that it has been awarded the mandate to manage the PR for DEUTSCHE LUFTHANSA AKTIENGESELLSCHAT in India for a period of three years. Cohn & Wolfe was selected out of multiple agencies in India following an intense pitch process, with three rounds over five months. Mr. Wolfgang Will, Director, South... Read More ›
  • Happy Birthday Indian PR Forum

    Vikram Kharvi
    15 Apr 2014 | 9:14 pm
    Indian PR Forum has grown 8 years old today!!!! Happy Birthday to your house online. Happy Birthday to Indian PR Forum. May this forum grows even stronger, wiser, resourceful and continues to unite the Indian PR community. A big thank you to all contributors and members of the forum to uphold the democratic spirit of forum... Read More ›
  • Ready, Steady, Start-ups… Go for PR

    girish30
    3 Apr 2014 | 10:31 am
    November 2009, a tiny coffee outlet called Hatti Kaapi came up in Gandhi Bazaar in south Bangalore. It was about twice the size of a paan shop. Its USP: Khara bhath (or upma) and a cup of filter coffee for just Rs 12. Year 2014: The brand is now a 27-outlet chain with shops in... Read More ›
  • DNA? Cat B???!! Seriously???

    Justathought
    21 Mar 2014 | 3:33 am
    I never would have thought that someone would invite me to write a contributory piece! My faith on humanity (which otherwise taking deep plunges and hitting deeper abysses everyday) has been rekindled again! Telling you folks, never underestimate the power of bitching, trolling etc! So, here I am going to write…errr bitch about my profession! Or rather people.... Read More ›
 
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    PR Daily News Feed

  • NYPD’s hashtag promotion goes awry

    23 Apr 2014 | 6:59 am
    The New York Police Department learned a hard lesson Tuesday, one that quite a few organizations have learned over the past few years: If you create a Twitter hashtag, people will make it into whatever they want. This is the tweet that kicked off the fiasco: Do you have a photo w/ a member of the NYPD? Tweet us & tag it #myNYPD. It may be featured on our Facebook. pic.twitter.com/mE2c3oSmm6 — NYPD NEWS (@NYPDnews) April 22, 2014 The near-immediate response was not Twitter followers posting photos of themselves posing with police officers and smiling. Instead, a huge number of the photos…
  • Is your creative routine like these historic figures?

    23 Apr 2014 | 6:58 am
    The routines of highly creative individuals has always been something that has fascinated me. No two creative are the same in the ways they find their inspiration. An infographic created by Info We Trust based on Mason Currey’s book “Daily Rituals” looks at some of history’s most creative people and shows how their days were spent. [RELATED: Mark Ragan and Jim Ylisela present advanced writing and editing tips for corporate communicators. Join them in Chicago, Washington D.C., or Denver!] Among my favorite routines: • Sigmund Freud dedicated a chunk of his day to walking around…
  • Vending machine shames candy buyers with tweets

    23 Apr 2014 | 6:57 am
    Ever since Twitter’s sharp rise in popularity, one group or another has worked to tie it in with point-of-sale purchases. There have been Twitter-enhanced vending machines in the past (like Oreo’s at this year’s SXSW and a Hot Wheel’s version last year), but never one quite like this. A UK company called Nottingham Hackspace is actually sending a tweet any time one of its employees buys something to eat. Some might even go so far as to call it “tweet shaming” in those cases where candy buyers venture outside the bounds of healthiness. [RELATED: Get advanced brand journalism tips…
  • The (unofficial) guide to community management

    23 Apr 2014 | 6:56 am
    Community management has become an integral part of online marketing and social media branding—if you do it right, that is. With that in mind and based on my own firm's experience, I give you "The (unofficial) guide to community management": Time online should be time well spent: Working regularly with startups and nonprofits means we're used to working with limited hours and budgets. To maximize those hours (and dollars) when we set their social media strategies, we typically home in on just two or three networks—focusing only on those we think will drive the best results. Once we feel…
  • The rebranding of LeBron James

    23 Apr 2014 | 6:55 am
    Remember this embarrassing video? It wasn't even four years ago when LeBron James graced us with his presence, drawing out "The Decision" via national television, elating Miamians, ripping out the hearts of Clevelanders, and nauseating the rest of America. In the years that followed, James would reach lows unknown even to him, the hard-luck kid from Akron, Ohio, who would forgo college and go directly to the NBA. Until that moment, James was seen as the carrier of the NBA superstar torch, handed to him by Kobe, and Michael Jordan before him. His jersey was a best-seller, sneaker sales were…
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    Prakkypedia

  • Live-tweeting: from joy to disasters

    Michelle Prak
    10 Apr 2014 | 9:50 pm
    Undoubtedly one of the great features of Twitter is the ability to live-tweet something happening right now. Today we regularly see journalists live-tweeting from press conferences and, increasingly, the courtroom depending on which jurisdiction they operate in. People live-tweet from conferences and sports clubs like Port Adelaide Football Club live-tweet their matches (in this case using the #pafclive hashtag). Live tweeting childbirth Recently, one of the more headline-grabbing live-tweet events occurred with Twitter employee Claire tweeting about going into labour. This might induce (pun…
  • The networks we’ve tried .. and abandoned

    Michelle Prak
    6 Apr 2014 | 5:29 pm
    Why do some social networks thrive, while others fail? I’m sure you can all list a few social tools you eagerly tried out and then promptly forgot. I asked some of my friends if they’d tried and abandoned a social network or tool – and whyYou’ll probably find yourself agreeing with them, while in other cases their answers will surprise you: Vern Schulz: The social media app I’ve abandoned (long ago) is Gowalla. Gowalla showed great promise in the start, I liked its navigation and interface was pretty easy to use. Unfortunately, it went the way of Beta video cassettes and the…
  • Friday fun: great YouTube parodies

    Michelle Prak
    13 Mar 2014 | 4:53 pm
    Parodies are fun, aren’t they? Once upon a time they were the preserve of comedians, TV shows and other professionals in the media and entertainment industries. But today with social media tools at our disposal, anyone creative and savvy can make a parody for all of us to enjoy. You’re no doubt one of the millions who watched The First Kiss video this week: It turns out that this charming clip is part of a marketing campaign (which doesn’t make me angry, in fact I admire them).  And it’s spawned quite a few parodies already. This gorgeous one below is a must-watch for dog lovers:…
  • Want me to love your hashtag? You better love it first

    Michelle Prak
    5 Mar 2014 | 4:28 pm
    There’s an art to hashtags on Twitter. We know hashtags can corral conversations, help you find people you didn’t know existed and generally improve our Twitter (and Instagram) experience. It’s also easy to get it wrong and waste the effort you put into hashtags. Hashtags can be intriguing, powerful and attract new followers – but they can also appear exclusive, divisive or spam-like. I’m often keen to support a good campaign /cause / event on Twitter. Yet when I visit an organisation’s Twitter account, all too often it’s difficult to find a message that I can retweet.
  • Govt social media complaints protocol: toothless tiger?

    Michelle Prak
    27 Feb 2014 | 8:49 pm
     It’s been almost a week since TV personality Charlotte Dawson died. Since then, there have been a lot of conversations around trolling, cyberbullying, mental health, the responsibilities of social media networks, and the federal government’s Cooperative Arrangement for Complaints Handling on Social Networking Sites  (scroll down to the PDFs). The protocol has been signed by Facebook, Google, Yahoo and Microsoft.  Some people have called on Twitter to sign the protocol, pointing out it is one mainstream popular network which hadn’t signed it. Twitter (a space where an anonymous…
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    Agnes + Day

  • How to Deal With the Right Audiences in a Crisis

    Patrice Cloutier
    22 Apr 2014 | 5:30 am
    By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. A key part of any crisis communications plan is identifying key segments of your audience and prioritizing your response efforts. This is made an even harder task nowadays because of social networks and the need for a speedy implementation of your plan. In many cases, organizations still carry plans that identify the legacy media as the primary audience. While it can work in some instances, the “go write a news release” approach can lead to a crisis “battle rhythm” that…
  • Melissa Agnes to Organize NATO Panel Discussion at Upcoming NATO Conference in Bosnia and Herzegovina

    Agnes + Day
    17 Apr 2014 | 5:30 am
    Melissa Agnes, President and co-founder of Agnes + Day, has been asked by NATO to organize, moderate and sit on a panel for their upcoming conference titled “Social Media: Impact for [NATO] Partners”. The conference is being held in Sarajevo, Bosnia and Herzegovina, on April 23rd and 24th, 2014.  NATO panel discussion topic and panelists The topic of the panel discussion is “Innovating Communications in a Crisis” and fellow panelists include: Milos Maricic, who sits on the International Committee of the Red Cross. Twitter: @Montefeltro Yaryna Klyuchkovska, an…
  • Physician Internet Defamation: How Doctors Can Deal with False Reviews and Protect Their Reputation

    Whitney C. Gibson
    16 Apr 2014 | 5:30 am
    By Whitney C. Gibson, internet defamation attorney at Vorys who works closely with Agnes + Day’s Crisis Intelligence Team. Last month’s post discussed the damage that can be caused by false reviews online.  The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. One particular group that false online reviews are a major threat to is physicians and other medical professionals.  Physicians are particularly vulnerable to reputation attacks for a number of reasons and,…
  • WTF US Airways??!!!

    Melissa Agnes
    15 Apr 2014 | 5:30 am
    If you haven’t already come across it, US Airways tweeted an image as an insult to an unhappy customer yesterday that has left our (and everybody else’s) jaws on the ground! All I can say is WTF US Airways!! Who have you hired to be your frontline and what were you thinking? Although some may say this is good publicity, I can bet that senior management over at the airline is in entire disagreement – as are TONS of their customers. Why is it so often that we find airlines at the heart of published gaffes and thoughtless (with major repercussions) posts to social media? I…
  • The Use of the Word Transparency in the World of Social Media

    Judith Delaney
    10 Apr 2014 | 5:30 am
    By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team Let’s talk about the word transparency.  A word that, according to the Merriam-Webster dictionary was first used in 1591. In the good old days before web 2.0, when a crisis happened it was common practice for an organization to withhold information, particularly if the information was incomplete or involved an organization’s Intellectual Property (e.g. trademarks, patents, trade secrets) or Confidential Information.  This generally was done to give the organization time to fully investigate the situation…
 
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    Return on Reputation

  • Litigation PR Lessons From The Brigadier General Sinclair Trial

    jzeitz
    8 Apr 2014 | 8:48 am
    Admin’s Note: This post originally appeared on The Holmes Report In late 2012, Brigadier General Jeffrey Sinclair, a highly decorated combat veteran and deputy commander of the 82nd Airborne Division, was charged with sexual assault. Initial media coverage was toxic; he was tried and convicted in the court of public opinion before the case even went to trial. Friends and supporters approached MWW’s crisis communications group and asked if we could help set the record straight. We perform a wide range of services for corporate clients, including crisis plan development; media…
  • Reputation Bracketology: JCPenney v. JPMorgan Chase

    cwinters
    7 Apr 2014 | 8:23 am
    And it all comes down to this: the final game of the tournament. The winner takes home the trophy, and the loser just takes the bus. In this matchup, we have two strong teams squaring off after two bruising rounds of competition. Here’s where things currently stand: JCPenney JCPenney came into the tournament as a serious underdog. They’ve been down before – way down – and rebuilding a championship-worthy team for a second time simply seemed like too much of a long shot. Just don’t tell head coach CEO Mike Ullman. He took on Toyota in the first round and General Motors in the second,…
  • Reputation Bracketology: JCPenney v. General Motors

    cwinters
    5 Apr 2014 | 5:33 am
    JCPenney: In the first round, JCPenney proved that returning head coach CEO Mike Ullman was onto something when the “Retailers” defeated Toyota to advance to the Final Four. When Ullman returned to the helm of the iconic American brand, he had his work cut out for him. The previous coaching staff had essentially run the program into the ground with new strategies that were poorly suited for its loyal fans. By bringing the focus back to fundamentals, JCPenney is reviving the winning strategy that made it an American success story from the start. It all centers on building confidence in…
  • Throwing in the Towel: How to Build Reputation in a No-Win Scenario

    pwalotsky
    4 Apr 2014 | 10:04 am
    Last week, while most fans of college athletics were glued to their television screens as the March Madness Tournament pressed into the Sweet Sixteen, a much more dramatic event with long-term impacts for college athletics occurred in Chicago. On March 26, a National Labor Relations Board regional office recognized Northwestern University football players as university employees capable of forming a union – not student-athletes who are exempt from organizing rights. This ruling sent chills down the spine of athletic directors and NCAA officials across the nation, and may be looked upon…
  • Reputation Bracketology: Target v. JPMorgan Chase

    cwinters
    4 Apr 2014 | 8:08 am
    Target: Despite a slow start, Target put in a strong showing in the early round, easily defeating SeaWorld with slow, but generally well received outreach from the CEO, a front office shake-up and a new effort to appeal to “season ticket holders” with free credit monitoring. However, Target’s offense was dealt a serious blow with the recent revelation that warnings about suspicious activity on its network went unheeded in the weeks prior to news about its major data breach during the hectic holiday rush. Newly acquired starting forward, CFO John Mulligan, recently made his third start…
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    Lifestyle Accountability Show

  • 161: Laurel From Pennies To Yennies Shares Her Healthy Living Journey

    Adam Bate
    14 Apr 2014 | 3:00 am
    What does it take to get healthy and change your lifestyle? Join us as we chat with Laurel, a voice actor, disney enthusiast, Marathoner, and a healthy living blogger over at PenniesToYennies.com.Biggest challengeLaurel shares a story about biting off more than she could chew.How do you stay so motivated and accountable?Overcoming the challenges and sharing her journey online is a big motivator and accountability tool.Key Advice For BeginnersJust stick with it.Inspirational Quote:“I am great and powerful.”Favourite Meal:Salmon and asparagus.Favourite WorkoutT-25 by Beachbody or…
  • 160: Sundi Shares Her Inspiring Weight Loss And Healthy Living Story

    Adam Bate
    11 Apr 2014 | 3:00 am
    What does it take to get healthy and change your lifestyle? Join us as we chat with Sundi, a speaker, author, and loser of 145 lbs. She’s a shakeology believer, and is spreading hope through gritty redemption. You can follow along with Sundi’s journey online at SundiJo.com.Biggest challengeSundi talks about a hormonal imbalance that was a big challenge along her healthy living journey.How do you stay so motivated and accountable?Her Faith and accountability partners.Key Advice For BeginnersIt’s not going to happen overnight. It took a long time to put the weight on and…
  • 159: Nicki From Nicki’s Nook Shares Her Healthy Living Story

    Adam Bate
    9 Apr 2014 | 3:00 am
    What does it take to get healthy and change your lifestyle? Join us as we chat with Nicki, a mother, blogger, marathoner, and freelance writer, editor, and photographer. She’s a healthy living enthusiast sharing her journey over at NickisNook.net.Biggest challengeAlthough getting started was difficult, staying with it was a big challenge. Nicki talks about some struggles with injuries and how she managed to stay on track and get through any challenges.How do you stay so motivated and accountable?Social Media and the online healthy living community is a great accountability tool.Key…
  • 158: Karey talks health and fitness and shares her own healthy living journey

    Adam Bate
    7 Apr 2014 | 3:00 am
    What does it take to get healthy and change your lifestyle? Join us as we chat with Karey, a nut butter lover, foodie, & healthy living enthusiast. She’s a 30-something dietetics student & considers herself a bit of a new-age free-thinker. You can follow along with Karey’s journey online at NuttyAboutHealthy.com.Biggest challengeKarey talks about the challenge of maintaing weight after she reached her goal. She describes an unhealthy relationship she had with food and how she overcame all this.How do you stay so motivated and accountable?The online healthy living…
  • 157: Jennifer From Perfect In Our Imperfections Shares Her Healthy Living Story

    Adam Bate
    4 Apr 2014 | 3:00 am
    What does it take to get healthy and change your lifestyle? Join us as we chat with Jennifer, a 40-something sort-of-dieter, sometime-triathlete, and PhD. She blogs at PerfectInOurImperfections.com about her attempts to find balance and fit into her skinny jeans.Biggest challengeInjuries are a big challenge for Jennifer. She shares some ways that she recovers quickly and pushes through.How do you stay so motivated and accountable?A family history of medical issues is a big driving force for Jennifer.Key Advice For BeginnersStart tracking what you’re doing so you know where to…
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    Beyond PR

  • PR is Alive & Well In the Information Age

    Sarah Skerik
    23 Apr 2014 | 8:15 am
    Is PR dead?   According to a post on Marketing Profs today titled How the Information Age Killed Public Relations… and What You Can Do About It, Edward Bernays’s flavor of PR is dying, and we’re in the process of watching a whole new era of marketing rise from the ashes.” According to a recent study sponsored by InPowered and conducted by Nielsen, content marketing is 88% less effective than public relations, due in large part to the outsize influence earned media wields over the public.    Why? It’s simple. Earned media – defined as content created by…
  • 10 Insider Tips for Pitching Your Story to the Morning News

    PRN Bloggers
    22 Apr 2014 | 9:25 am
    Chicago’s morning news shows air earlier and earlier, and local producers have to fill a combined 15 hours of news each morning. However, that doesn’t mean they are an easy sell, since these decision-makers tend to reject 95-98 percent of ideas sent them. What separates stories that air from those that don’t? A panel, moderated by WGN’s Bill Moller, included Platform Manager Michael Batkins of WMAQ; Producer/Booker Emerald-Jane Hunter of WLS’ Windy City Live!; Supervising Producer Tracy O’Brien of CBS/WBBM; and Executive Producer Sandy Pudar of WGN, offered PR pros insider…
  • 3 Tips for Employing Compelling Visuals in Your Storytelling Strategy

    Shannon Ramlochan
    21 Apr 2014 | 12:04 pm
    Speakers from these brands will be featured at PR Newswire’s “Employing Visual Content for Compelling Storytelling” event in Washington, D.C. on April 22 In today’s digital age, we are all viewing, sharing, or creating multimedia content on a daily basis to fulfill a variety of educational and emotional needs. Given the enormous presence of visuals in our personal lives, the importance of organizations producing this type of content to garner higher visibility, spark interaction, generate leads, and build loyalty among target audiences is unquestionable, but still a…
  • MEDIA News: Media Moves at Thomson Reuters, Southern Living, Daily Mail and More…,

    Kevin Frey
    21 Apr 2014 | 4:37 am
    PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here. Thomson Reuters – Washington Bureau (Washington, DC): Former Washington Post Reporter Howard Schneider (@hpschneider) joins the financial team to cover the Federal Reserve. Southern Living (Birmingham, AL): Sid Evans has been announced as the new Editor-in-Chief…
  • Content We Love: A ‘Snap’-py Approach to Social Media

    Alyse Lamparyk
    17 Apr 2014 | 4:54 pm
    Though the world of #selfies seems to be dominated by teenagers, they aren’t the only ones turning cameras on themselves. Brands are now incorporating the wildly popular form of content creation to connect with their social audiences, a topic we’ve been tackling in our ongoing event series “How to Keep Your Content Relevant in the Age of the Selfie.” A recent release by Grey Group  and The World WildLife Fund titled, “ Grey And The World Wildlife Fund Use Snapchat To Raise Awareness Of Endangered  ” debuted a new social media campaign on Snapchat called the #LastSelfie, to…
 
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    RushPRnews: RushPRnews - Newswire & Global Press Release Distribution

  • SPRING FREE PR Coupon until MAY 18

    21 Apr 2014 | 2:42 pm
    Be seen by thousands! Drive traffic to your website! Here is our latest press release PRcoupon! Go to your free account and start creating your press release! To redeem this offer, 1- login into your account and 2- enter the code 2-SPRING2014  below at the  checkout process. One time use only...
  • Springtime public relations is effervescent

    4 Apr 2014 | 2:29 pm
    Following a gruesome winter, Spring 2014 is promising to be a time of renewed economic growth and consumer exuberance, and there is no better time to spruce up, reenergize your public relations campaign(s). According to a new report by TD Economics...
  • Gap Factory Store "Exclusively Styled" By George Kotsiopoulos

    21 Mar 2014 | 2:33 pm
    Gap Factory Store announces the "Exclusively Styled" campaign, its first global marketing collaboration and partnership with celebrity stylist and television personality George Kotsiopoulos.  The campaign kicks off on March 20, showcasing current trends and styles at a value from Gap...
  • Organic Consumers Association Petitions Michelle Obama to take a stand for GMOs labels

    21 Mar 2014 | 12:08 pm
    Organic Consumers Association Petitions Michelle Obama to Pressure President Obama to Honor Campaign Promise to Label GMOs The Organic Consumers Association (OCA) today launched a national petition on SignOn.org asking Michelle Obama to pressure President Obama to honor his 2007 campaign...
  • March PR Coupon extended

    12 Mar 2014 | 1:09 pm
    PR coupon "MarchPRCoupon"  extended until March 18   MarchPRCoupon $ 30.00 2014-03-18 01:00:00 Go to your free account and start creating your press release! To redeem this offer, 1- login into your account and 2- enter MarchPRCoupon at the  checkout process. One time use only and one per company. Follow all writing...
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    The PR Verdict

  • Elizabeth Warren: Champion of US’ Disappearing Middle Class

    Suzan Colon
    23 Apr 2014 | 5:00 am
    THE PR VERDICT: “A” (PR Perfect) for Sen. Elizabeth Warren. You know your PR is on the “stun” setting when the question about the presidential election goes from whether Hillary Clinton will run to whether you’ll run with her. Welcome to Elizabeth Warren’s new world. Warren, the Democratic Senator of Massachusetts who chaired the government oversight panel on the 2008 bailout, released her latest book, A Fighting Chance, this week. The book is part memoir of her childhood in rural Oklahoma, part commentary on the plight of America’s middle class. (An article in The New York…
  • Consumers Didn’t “Like” General Mills’ Arbitration Clause

    Suzan Colon
    22 Apr 2014 | 5:00 am
    THE PR VERDICT: “C” (Distinctly OK) for General Mills for a bad move quickly righted. Anyone involved with PR and decision-making at General Mills was busier than the Pope conducting Easter services this weekend. The food company, one of the world’s largest and owner of brands including Pillsbury, Yoplait, Betty Crocker, Nature’s Way, and many more found itself working overtime on the holiday weekend to correct a mistake that bred bad PR like wildfire. At issue was a change made last week to General Mills’ legal policy regarding consumers’ ability to…
  • Snowden’s “Trap” for Putin Misses Its Mark

    William Dentzer
    21 Apr 2014 | 5:00 am
    THE PR VERDICT: “D” (PR Problematic) for Edward Snowden. Edward Snowden is raising questions about state-sponsored citizen surveillance. No, this is not a repeat from last May. The former National Security Agency contractor, whose classified disclosures exposed a host of US global surveillance programs, is proving himself to be an equal opportunity agitator by taking aim at his homeland-in-exile, Russia, and his putative host, Vladimir Putin. In what was widely dismissed as a propaganda stunt for the Russian president, Snowden showed up on Russian television on…
  • PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    18 Apr 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to former New York City Mayor Michael Bloomberg, for his first act post-office: taking on the formidable US National Rifle Association. Bloomberg has pledged to spend $50 million this year on gun control, a topic that Americans continue to debate though nary a week goes by without a tragic shooting incident. The former mayor’s last initiative, curbing large-size sugary drinks, incurred jokes and charges of creating a nanny state. This issue is a far better fit for his bulldog approach and financial muscle. PR LOSER OF THE WEEK: “F” (Full…
  • Lance Armstrong’s Road to Redemption?

    Christine Walton Brennan
    17 Apr 2014 | 5:00 am
    THE PR VERDICT: “C” (Distinctly OK) for Lance Armstrong. This Easter week, Christians around the world  celebrate the resurrection of Jesus Christ. Disgraced professional cyclist Lance Armstrong is apparently trying to resurrect his career. Armstrong popped up this week  in a rather strange place: a two-minute instructional video on OutsideOnline.com. Dressed in a cap and bike mechanic’s apron, he introduces himself as  “Lance Armstrong, seven-time winner of the Tour de France” before quipping “Hey, I didn’t write the script.”  Trying to be both humble and…
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    Pierce Mattie Communications

  • The Neighborhood Market Returns

    Editor
    22 Apr 2014 | 1:54 pm
    Just when Americans seemed sold on big-box grocery stores as the answer to meeting or beating the monthly food budget, along come several national chains that want to sell people on an idea once thought extinct: Buying household groceries from the friendly neighborhood market. Is a significant change afoot? And will product manufacturers need to change their go-to-market strategies?Source: Pierce Mattie Communications
  • Brand Mascots: An Endangered Species

    Editor
    11 Apr 2014 | 12:41 pm
    The growing trend to ditch the brand mascots of yesteryear – costumed characters, furry animals and/or talking cartoon characters whose playful presence lends a spirit of fun and identity to a brand – has been gathering momentum in recent years. Changing an image is one thing. Erasing an entire brand’s populist/institutional memory is another. What gives?Source: Pierce Mattie Communications
  • What’s on the PR/Social Media Horizon for 2014?

    Editor
    7 Apr 2014 | 10:22 am
    And how can your company take practical advantage of those forecasted changes? Like now? Here’s PR blogger Jessica Lawlor’s suggestions for action.Source: Pierce Mattie Communications
  • Dos and Don’ts of Celebrity Travel Styles

    Editor
    20 Mar 2014 | 9:12 am
    The great artist Noel Coward once observed, “Why do the wrong people travel when the right people stay at home?” If you're one of those traveling afar this summer, thank your lucky stars. And pay close attention to 10 dos and don'ts that reveal the travel habits and styles, rightly or wrongly, of America’s celebrities.Source: Pierce Mattie Communications
  • Corporate Philanthropy: Good for Business, or Just Plain Good?

    Editor
    17 Mar 2014 | 9:57 am
    Where should companies draw the line on corporate philanthropy? Is all charitable giving considered “good giving”? Should getting a bang for your buck be part of every marketing effort, including ones intended to “give back” to the community? Even PBS gives you a DVD when you donate enough cash. Corporations have feelings, too, you know.Source: Pierce Mattie Communications
 
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    The Art of the Great Media Interview

  • A TV journalist's tips for your first on-camera interview

    Warren Weeks
    18 Apr 2014 | 10:37 am
    This usually goes down in one of two ways:  1. The moment is finally here. You've pitched, you've pressed, you've cajoled and there you have it. Your first TV interview. ... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Why media relations is a must-have skill for today's municipal leaders

    Warren Weeks
    20 Jan 2014 | 8:27 am
    Municipal leaders, particularly mayors, have been in the headlines in Canada this past few years for a wide variety of reasons - some positive and others, well, not so much. Toronto Mayor Rob Ford... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 10 posts of 2013

    Warren Weeks
    18 Dec 2013 | 7:36 am
    Just in case you're not completely sick of year-end or top 10 lists yet, here's a quick rundown of The Art of the Great Media Interview's top 10 posts of the past year based on numbers of web views... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Advice for PR and CorpComms grads

    Warren Weeks
    3 Dec 2013 | 8:15 am
    I received a tweet yesterday from @AntoineSarpong in the PR program at Centennial College asking for advice for PR and communications grads. Getting that first job in your chosen profession can be... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Are Rob Ford's talking points working?

    Warren Weeks
    24 Nov 2013 | 9:14 am
    Rob Ford and his brother Doug launched an ambitious media blitz last week to hit back at critics. But how effective was their strategy? I had a chance to chat with Elissa Freeman of Canada.com a... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Global :: Pressat

  • Remarkable Television Unveils Brand New Game Show

    Pressat
    22 Apr 2014 | 5:00 pm
    Wednesday 23 April, 2014 Richard Osman presents new quick fire quiz Two Tribes where contestants are split into teams based on what they have in common. Created by Remarkable Television, the 30 x 30 series will launch on BBC Daytime later this year. Remarkable Television, an Endemol company, today announced that it has been commissioned by BBC Daytime to produce a brand new quiz show Two Tribes. Presented by Richard Osman, Two Tribes is a fast paced quiz where what contestants have in common is just as important as their general knowledge. The 30 x 30 minute series will launch on BBC Daytime…
  • UK's Top Comedians Set To Converge On The Lake District For Outdoor Laughs Galore

    Pressat
    22 Apr 2014 | 5:00 pm
    Wednesday 23 April, 2014 Some of the UK’s top comedians will be swapping the comfort of the stage for the rugged Lakeland landscape as part of Cumbria’s biggest comedy festival. Household names in comedy including Lee Evans, Omid Djalili, Lee Nelson, Arthur Smith and Lucy Porter will be converging on Kendal’s Brewery Arts Centre for the annual Freerange Comedy Festival which takes over the town from 12-18 May. The Freerange Comedy Festival is famous for staging comedy gigs in imaginative outdoor locations in the Lake District and in the four years it has been running has seen shows…
  • Snooker's Champion Of Champions Returns To ITV4

    Pressat
    22 Apr 2014 | 5:00 pm
    Wednesday 23 April, 2014 Matchroom Sport are delighted to announce that snooker's Champion of Champions will return to the Ricoh Arena in Coventry, November 3-9, live on ITV4, with tickets on sale on April 25. Ronnie O'Sullivan will be among the names invited to compete in this year's event, having won the inaugural tournament in Coventry last year. The Champion of Champions boasts a prize fund of £270,000 with £100,000 going to the winner, and the 16 competing players will be reigning champions on the World Snooker tour. Ticket prices have been frozen from 2013 and early bookers can…
  • God Help The Girl, Stuart Murdoch's Musical Feature Film To Be Released In UK Cinemas August 2014

    Pressat
    22 Apr 2014 | 5:00 pm
    Wednesday 23 April, 2014 Sundance Award winning musical feature film GOD HELP THE GIRL is a whimsical, coming of age tale set in Glasgow over the course of one hazy summer, starring Emily Browning (Sucker Punch, Magic Magic), and releasing in UK cinemas August 2014 through Metrodome Distribution. Teenager Eve (Emily Browning) is in hospital dealing with emotional problems and writing songs as a coping mechanism. She absconds and befriends gawky guitarist James (Olly Alexander - Gulliver's Travels, Le-Weekend ), a fellow aspiring musician who works in the local leisure centre and Cassie…
  • Fight for Humanity A white collar charity boxing event In support of Humanitas Charity

    Pressat
    22 Apr 2014 | 5:00 pm
    Wednesday 23 April, 2014 Humanitas Charity are delighted to announce their brand-new white collar boxing event taking place on 15th May 2014, in partnership with The London Boxing Club and in aid of the charity’s recently launched education programme in Ghana. Come and support 14 contenders from white collar professions as they fight it out in an amateur authorised event, including two brothers battling it out in the ring. Make no mistake, this is a proper boxing contest, all contestants have undergone gruelling preparation. Humanitas have partnered with London’s premier semi-professional…
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    Latest Thinking

  • GM’s Billion Dollar Week in Washington

    ggrabowski
    31 Mar 2014 | 12:00 am
    Two weeks ago, Toyota agreed to a record $1.2 billion settlement with U.S. regulators for the company’s alleged mishandling of its recall during its unintended acceleration crisis. Now it’s General Motors’ turn under the government’s harsh spotlight. GM CEO Mary Barra goes before Congress this week to answer questions about the company’s sluggish response to faulty ignition switches linked to numerous accidents and at least 12 fatalities. Specifically, lawmakers want to know why it took more than 10 years for GM to recall more than 2.2 million Chevy Cobalts and other small cars…
  • Elizabeth Moeller on a New Wave of Investment in Water

    sdavis
    18 Mar 2014 | 12:23 pm
    In this LEVICK Insights video interview, Elizabeth Moeller, a Partner at Pillsbury Winthrop Shaw Pittman LLP, discusses how recent and expected developments in U.S. water policy may lead to a new wave of investment spurred by public-private partnerships. With billions of dollars flowing to the EPA and Corp of Engineers to improve water quality, flood control, and hydro-electric power generation, as well as the expected passage of the Water Resources Development Act, we may soon see significant investments from private equity groups seeking to leverage the current political landscape into…
  • Greg Laughlin on the Future of Government Bailouts

    sdavis
    18 Mar 2014 | 12:02 pm
    In this LEVICK Insights video interview, Greg Laughlin, Senior Counsel at Pillsbury Winthrop Shaw Pittman LLP, discusses the legislative steps being taken to prevent future large-scale government bailouts of distressed financial institutions. From implementation of the Dodd-Frank Act to the introduction of the PATH Act in the U.S. House of Representatives, efforts are underway to end bailouts by placing greater emphasis on private capital solutions that diminish the need for taxpayer dollars.
  • The Gainful Employment Battle Begins Anew

    nurwitz
    17 Mar 2014 | 7:56 am
    By Neal Urwitz We’ve written that the next three years are going to be difficult for for-profit colleges. The Administration, veterans’ advocates, and scores of others have come to believe that for-profits do nothing but saddle unsuspecting people with debt while not providing a useful education. Whether they deserve it or not, for-profit colleges knew they were going to see another attack. Last week, the attack came. The Obama Administration put forth new regulations – known as “Gainful Employment” – mandating that student debt accrued while attending for-profit colleges not…
  • How to Measure the Success of a SEM Campaign

    plamotte
    13 Mar 2014 | 9:51 am
    U.S. advertisers spent more than $109 billion on online ads in 2013, and that does not seem to be slowing down. In fact, digital advertising increased by 3 percent last year. Companies are becoming increasingly more familiar with the benefits of search engine marketing (SEM), which can make your website more visible to those who may not have found it organically. Using paid ads, companies are seeing an increase in website traffic, brand awareness, and in some cases, sales. The price of your campaign will depend on a wide range of factors, including specificity of targeting and desired reach.
 
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    Spin Sucks

  • Pitch Perfect: The Mechanics of Media Relations

    Mary Anne Keane
    23 Apr 2014 | 3:58 am
    By Mary Anne Keane Several years ago, I was contracted by an agency to coordinate a multi-city product launch for a well-known, global company. My job was to plan and oversee every aspect of the event in all 14 markets throughout the U.S., sans the media relations. I was on event number two and sitting in the hotel “war room” preparing for the day. As I sat tying up loose ends, I couldn’t help but overhear the three junior account execs who were making last-minute calls to the media. Listening to their pitches was as painful as nails being slowly dragged across a chalkboard. I cringed…
  • Digital in the Media World

    Clay Morgan
    22 Apr 2014 | 9:58 am
    By Clay Morgan I’m going to be blunt in my discussion of media relations. The digital world has changed PR, but most of you aren’t getting it. When I was at the newspaper, as recently as a year ago, I noticed something. In 2013, public relations professionals were using the same approaches and the same type of pitches as they were in the 1990s. That seemed odd. Of course, a lot of my newspaper colleagues were running their businesses the same way they did 20 years ago, too. It’s Digital, Baby I remember a conversation with a staff public relations person at a company. I told her we’d…
  • 31 Questions to Ask Yourself Before You Die

    Gini Dietrich
    22 Apr 2014 | 4:24 am
    By Gini Dietrich Nearly a year ago, Sean McGinnis and I had a conversation about life, love, and what we’re all supposed to be doing every day. You see, he’d found a blog post from Andrea Balt as she turned 30 and wanted to hide under the covers and die (for the record, it’s 31 that isn’t fun, not 30). That big milestone, for her, marked an existential question: Why am I here? On Rebelle Society, she detailed 31 questions you should ask yourself before you die, which I present here without her commentary. Take the time to sit down and answer these. Use Sidenotes on the…
  • Sales Sucks: Lessons from Jumping the Second Fence

    Joan Lebow
    21 Apr 2014 | 9:58 am
    By Joan Lebow The first time over the fence from journalism to PR was a tough climb. Pitching a story seemed smarmy and full of wretched commerce, even for a business reporter who’d come up from the trades. It was something I (and many other former journalists in the ‘90s), still clutching some high falutin’ self-image of life in the media, had to learn to get over. Over and over again. In the years since I worked at The Wall Street Journal and first navigated that transition from journalist to flack, the PR side became second nature. I  spent much of my career in “issues PR,”…
  • Fiction Makes You a Better Storyteller and Content Producer

    Gini Dietrich
    21 Apr 2014 | 3:58 am
    By Gini Dietrich If you are a long-term reader of Spin Sucks, you know I’m a big fan of reading fiction to help your storytelling and content development. (If you’re new here, welcome…and I believe reading fiction makes you a better storyteller!) Now there is a new study that proves my fandom more than just a passing idea. A study by a pair of social psychologists at the New School and one by researchers in the Netherlands went to Mechanical Turk on Amazon and asked people to participate in their research. They divided the groups into three and gave them each a few…
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    ListFree.org

  • Lightinhome.com Launches Cute Collection of Mickey Mouse Curtains at a Competitive Price

    suleman
    23 Apr 2014 | 8:04 am
    USA – Lightinhome.com is a reputed online shopping store that sells household products like curtains, bathing and bedding supplies. The website has just unveiled an excellent assortment of beautiful Mickey Mouse curtains to decorate the kids’ bedrooms. Check out the complete collection of curtains on www.lightinhome.com Online shoppers are sure to find a pretty Mickey Mouse curtain that would certainly appeal to their kids. Apart from Mickey Mouse, there are different curtains with various cartoons and characters to match the tastes of both boys and girls, including those of Donald Duck,…
  • HSS Breaks Into Spring With Surf Accessories

    suleman
    23 Apr 2014 | 8:00 am
    In Southern California and throughout the country, surfers invest time and money finding the perfect boards and wetsuits, researching brands and models, consulting other surfers, and testing products. Experienced surfers know, though, that the accessories surfers choose are just as essential. Booties protect feet against the ocean’s cold temperatures, rocks, and barnacles, and even as temperatures inch higher, hoods and gloves offer an extra layer of protection against the elements. Huntington Surf and Sport, Southern California’s leading online surf shop at hsssurf.com , is delighted to…
  • Web Design and Development Service- An Insight

    Mich002sey
    23 Apr 2014 | 7:59 am
    INDIA- 23-Apr-2014 (http://www.webdesignplus.us/) If you are thinking of obtaining professional web design and development service, then spend some thoughts to get the best support. There are numerous companies dedicated at providing web solutions, ranging from web page design to custom web developing services. However, you need to select a firm or company that is designed to satisfy its customers and issue deliverables according to your requirements within specified period. A professional web design and development service firm or company has the proficiency to manage the entire venture…
  • Need hydroblaster services? Consult Thompson Industrial Services today

    Alan Albert
    23 Apr 2014 | 7:29 am
    Amid a sea of competitors, Thompson Industrial Services has taken hydroblasting to new heights thanks to superior equipment and applications to clean even the hardest-to-reach places, a highly trained safety-minded workforce, and nationwide coverage that gives you the responsive service your business demands. Thompson Industrial Services’ nationwide fleet of hydroblast units is capable of delivering water at pressures ranging from 10,000 psi to 40,000 psi and flow rates ranging from low to high volume for air heater washes. Also known as high-pressure water washing and polishing, this…
  • HSS Breaks Into Spring With Surf Accessories

    suleman
    23 Apr 2014 | 7:20 am
    In Southern California and throughout the country, surfers invest time and money finding the perfect boards and wetsuits, researching brands and models, consulting other surfers, and testing products. Experienced surfers know, though, that the accessories surfers choose are just as essential. Booties protect feet against the ocean’s cold temperatures, rocks, and barnacles, and even as temperatures inch higher, hoods and gloves offer an extra layer of protection against the elements. Huntington Surf and Sport, Southern California’s leading online surf shop at hsssurf.com , is delighted to…
 
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    bridgebuzz blog

  • 5 Great Online Tools for Marketing and Corporate Communications

    21 Apr 2014 | 1:56 pm
    I read about new online tools for marketing, corporate communications and public relations constantly. It’s hard to keep up and it takes a lot of time to check out these online tools to find out exactly what they offer and how they work. I can provide a shortcut for some that interest me and might help you. If you’re enthusiastic about another online tool, please share it with the rest of it in the comments section below. 99Designs – Logo and Website Design Contest There’s an enormous range of costs for having a new logo designed. Big companies pay hundreds of thousands of dollars for…
  • PR for Start-ups: Hiring Inexperienced Help vs No Help At All

    14 Apr 2014 | 11:52 am
    Diana Kim, previously a full-time member of the Bridge Global Strategies staff, has returned to life as a student, working on her R.N. degree. She is currently workin part-time at Bridge. The PR agency vs. in-house PR debate is never-ending, and we’ve shared our thoughts on the issue before.  Until recently, all my work experience had been on the agency side and being still so new to the field, I couldn’t imagine trying to do any of this without the support of more experienced colleagues. That was until several months ago, when a friend reached out asking for help with his…
  • WHY you should never say these things to a PR agency

    4 Apr 2014 | 4:43 pm
    An article by by one of my fellow agency owners, Dorothy Crenshaw, was published by PR trade media site Ragan.com this week about eight things you should never say to PR agency pros. Anyone who's spent a few years at a PR agency will understand why these comments don't go over well with PR firms. But not everyone in corporate communications or corporate marketing has worked at PR firms. My agency serves many overseas-based clients, whose marketing and communications staffs often have different views, influenced by their local business cultures, about what public relations is…
  • Why Integrated Marketing Communications Is Here to Stay

    25 Mar 2014 | 10:55 am
    One of the most important trends in the American business world is the blurring of boundaries among the various communications and marketing disciplines.  As PR blogger extraordinaire Gini Dietrich put it last year in a blog post on her “Spin Sucks” blog, ”Integrated Marketing Communications for Every Sized Organization,” there were attempts 15 years ago to integrate the various communications disciplines to achieve synergy. It never really caught on at that point I attribute this to the very different attitudes by communications professionals back then. Inaddition there were big…
  • Malaysia Airlines Fiasco: How Democracy Affects International PR

    13 Mar 2014 | 2:49 pm
    This week’s latest overseas crisis, the disappearance of Malaysia Airlines flight MH370 on a flight from Kuala Lumpur to Beijing, demonstrates how much effect democracy – or the lack of democracy – has on international PR.  A story in the current issue of BloombergBusinessWeek, headlined “Why Malaysia Will Say Almost Nothing About the Missing Plane,” explains the “democracy effect” clearly.  The number one rule of crisis management is to communicate even when you don’t know the answers to questions that will be asked. This is PR 101. On the face of things, it’s…
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    The Buzz Factoree Blog

  • How to fix your Facebook ‘Reachpocolypse’ problem

    Gail Kent
    19 Apr 2014 | 11:39 am
    Is your business still putting all its eggs in Facebook’s basket? If so, you might want to rethink that tactic. Facebook has reduced the number of organically shared status updates from 17 percent 24 months ago to around 6.5 percent now. The theory is that, ultimately, Facebook will reduce organic shares to 1 percent or even less. Marketing pro Jay Baer is calling this decline the “Reachpocolypse.” In December 2013 Facebook announced that it was changing the algorithm that determined which items in the News Feed were displayed because “competition for each News Feed story is…
  • How content marketing balances creativity and consistency

    Gail Kent
    12 Mar 2014 | 5:45 pm
    (Last of a three-part series. Part 2: Why consistent marketing trumps creative marketing for business growth.) People like to use the phrase “out-of-the-box” to describe something that is highly creative. I despise it. It’s trite. It makes my eyes roll to the back of my head. Just the use of the phrase negates the intent of the phrase. Let’s get something straight. There is no “box.” Never has been. On the other hand, structure and boundaries are good things. They often make you more creative, and they certainly make you more effective. That’s the case with content/inbound…
  • Why consistent marketing trumps creative marketing for business growth

    Gail Kent
    3 Mar 2014 | 8:32 pm
    Click here to view the embedded video.   (Second of a three-part series on creativity vs. consistency in marketing. Part 1: How creative marketing can kill your business.)   Look up famous quotes about consistency, and it’s enough to make you depressed. Oscar Wilde said, “Consistency is the hallmark of the unimaginative.” “A foolish consistency is the hobgoblin of little minds,” according to Ralph Waldo Emerson. “Consistency is contrary to nature, contrary to life. The only completely consistent people are the dead,” wrote Aldous Huxley. Obviously, none of them ever…
  • How creative marketing can kill your business

    Gail Kent
    22 Feb 2014 | 1:04 pm
    (First of a three-part series on creative marketing) Click here to view the embedded video.Relying on creative marketing too much to grow your business can kill it. There. I said it and I’m not taking it back. I can’t even believe I said it. I consider my own creativity to be one of my strongest skills and personal characteristics. I’ve nurtured my creativity for a lifetime. Spent my career in a creative field. Even got a master’s degree in “creative writing.” So how in God’s green earth could I besmirch the concept of “creative marketing”?  Isn’t that the holy grail of…
  • How not to p**s off your LinkedIn connections while list building

    Gail Kent
    12 Feb 2014 | 6:19 pm
    LinkedIn is a great place to network and form business connections. But used incorrectly for list building, you can quickly become a pariah – and get into hot water with the Federal Trade Commission. Unlike other social media sites, LinkedIn allows you to download your contacts’ email addresses. You may have thought about uploading them into your business CRM software to use for email solicitation. Or maybe you’ve already done it. If so, you are spamming. Spamming is illegal. Unless you have been given permission for someone’s email to be added to your list, you are violating the…
 
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    Solomon McCown & Blog

  • Ready for the 2016 Campaign?

    22 Apr 2014 | 1:55 pm
    The election is still 30 months away, but the 2016 campaign has already begun. Prospective candidates are making swings through Iowa and New Hampshire and are taking stances on national issues. Super PACs are making waves as they start to garner data and money from supporters. Hillary Clinton's Super PACs have made perhaps the biggest moves already, hosting events and selling merchandise to enthusiastic voters who are so excited by the possibility of her running again that they're happy to pay a $20.16 entrance fee for events in her support. NPR profiled one PAC this morning. But in these…
  • This Week in Social Media

    18 Apr 2014 | 8:59 am
    Friday at last! As we close out another busy week, the SM& digital team has an update on all the social media news you may have missed. Like-bait no more: Facebook has yet again made changes to the algorithm that filters out what users see in their newsfeed. One significant change for brand pages? Facebook will penalize users for "like-bait" content, such as images asking users to "LIKE" or "COMMENT" to display a preference. What was once a go-to means for generating engagement will now do the opposite. The bottom line for social media managers? Facebook wants to become a news…
  • The Arlington Featured in BostInno

    17 Apr 2014 | 12:06 pm
    The Arlington, a historic Back Bay landmark reimagined for contemporary living, was recently featured in BostInno as the ideal luxury residence for Bostonian couples. The Arlington is SM& client Related Companies' most recent rental development to come online in the city of Boston. Related Companies and The Congress Group repurposed the former Boston Renaissance Public Charter School and headquarters of Boston Gas Company into 128 one- and two-bedroom modern luxury rental residences, while preserving many of the building's Renaissance Revival characteristics. The location on the cusp of…
  • How to Keep Your Brand in the Social Media Conversation

    17 Apr 2014 | 11:27 am
    Once you create a Twitter account and link it to your website your brand will become a viral sensation, right? Wrong. Social media algorithms and strategies change daily, so how do you keep your brand in the conversation on social day in and day out? Oftentimes our clients think their social media presence will develop overnight which is unfortunately not the case. Mashable's list of Top 10 Brands on Social Media in 2013 reveal specific reasons why brands are popular on social media. Now of course, the term "popular" should be used loosely, as brands all have different goals and measurements…
  • Not Cleared for Takeoff: US Airways’ Twitter Gaffe

    15 Apr 2014 | 11:15 am
    It's a bad week to manage social media for a major airline. American Airlines is contending with the fallout from a threat Tweeted by a 14-year-old Danish girl, who has since been arrested. Teens around the world, seeing the amount of attention she'd received, have since started directing similar messages at American and other airlines, including Southwest. It looked like that would dominate the social media news of the day, until US Airways tweeted a shockingly graphic image on its official social media handle. The airline apologized, saying its team was trying to flag the Tweet as…
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    Maggie Patterson

  • The Moxie Minute: How Do I Get Started With PR?

    Maggie Patterson
    23 Apr 2014 | 7:00 am
      The post The Moxie Minute: How Do I Get Started With PR? appeared first on Maggie Patterson.
  • Episode #15: Nice Systems with Amber McCue

    Maggie Patterson
    21 Apr 2014 | 11:00 pm
    This week we’re talking about systems with Amber McCue from NiceOps. While you may not think of systems naturally when it comes to marketing, it’s a critical component of being able to make marketing work for your business.  Without systems, the wheels fall off the bus… In this show Amber & I chat about:  Why you need marketing (and other) systems to drive growth. Creating a plan so you can fuel growth. The marketing systems you must have in place. How to systematize the things you hate the most. The addictive nature of systems and outsourcing. A warning about your systems and…
  • Moxie Minute: I’m Doing Social Media. Do I NEED Publicity?

    Maggie Patterson
    16 Apr 2014 | 7:43 am
      The post Moxie Minute: I’m Doing Social Media. Do I NEED Publicity? appeared first on Maggie Patterson.
  • Episode #14 – Chantelle Adams Talks About Taking the Stage

    Maggie Patterson
    15 Apr 2014 | 3:30 am
    Speaking is probably one of the more intimidating tactics when it comes to putting yourself out there. Today’s Marketing Moxie episode goes deep into this topic as part of the Brilliant Basic Training series.  Guest expert Chantelle Adams joins us to talk about taking the stage and getting over your fear. In this show we explore: How to get started with speaking Understanding your story and how it benefits the audience What you need on your speaker’s page on your website Creating a master list of places you want to speak at Building yourself as an expert beyond speaking Giving your fear…
  • Rich Learnings from Kenny Rogers’ The Gambler

    Maggie Patterson
    9 Apr 2014 | 11:00 pm
    Over the last couple weeks, I’ve had Kenny Rogers’ The Gambler running through my head at various intervals. With some consideration, I’ve realized that it’s no accident that this song is on repeat. If you really tune in…this song delivers in a big way. As entrepreneurs, I think we all should take a few minutes and consider the many gifts that Kenny Rogers gives us in this song. Serious business lessons for entrepreneurs. Before you ask, I am not joking. Read on for an explanation. Plus, you’ll get some insight into my “special” connection with this song. Which will either…
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    RHetoric

  • Smart Investments in Tech and IT Personnel Keep Government Agencies Afloat

    Jack Kantelis
    15 Apr 2014 | 10:35 am
    As PR professionals in DC, it’s our job to monitor the federal marketplace for trends that inform our clients’ communications and marketing strategies. One theme we’ve heard a lot about lately is that in this era of flat or declining government budgets, it’s become almost cliché to talk of agencies “doing more with less.”  How [...]
  • Pitching Reporters via Email: 7 Tips to Stand Out in a Sea of Spam

    Holly Zuluaga
    10 Apr 2014 | 7:08 am
    Most PR pros know that reporters get hundreds, maybe thousands of emails a day, many of which are irrelevant newsletters, press releases and pitches that are the product of old or misinformed lists. Unfortunately it gives a lot of good PR pros a bad rap. It also makes it more difficult for your story idea [...]
  • Using Events to Build Thought Leadership

    Courtney Hastings
    7 Apr 2014 | 10:51 am
    Thought leadership has become a big part of organizations’ communications mix, even for companies like our clients who are selling solutions to government agencies and other businesses, especially here in DC. The idea behind thought leadership is to take the focus away from products and direct it towards the underlying issues that our clients’ solutions [...]
  • What can the A-Team’s Hannibal Teach Us about Crisis PR?

    Jeremy Bartram
    25 Mar 2014 | 12:37 pm
    He wears leather gloves and constantly smokes cigars. He is cool and calm even when in peril. A master of disguise, this chief tactician relishes the moment when he can say, “I love it when a plan comes together.” Thanks to a recent film adaptation of a popular 1980’s TV show, old and young will [...]
  • 3 Lessons on Managing Controversy: Internet Governance a Hot Topic in Early Days, Too

    Trish Rimo
    21 Mar 2014 | 8:12 am
    The news that the U.S. government is giving up control of the Internet – that is, the Department of Commerce announcing it will end its oversight of ICANN, the non-profit that administers Internet domains – brought me back to a time in my public affairs career when I learned first-hand about managing controversies, especially those [...]
 
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