PR

  • Most Topular Stories

  • Top PR Myths + Other Links You Might Have Missed (The Weekly Cocktail)

    prTini
    Jeana
    31 Oct 2014 | 7:29 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The Five Parts to Brand Storytelling Nearly Everyone Misses The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms Mashable’s Branded Content Editor Talks Pitching Find and Live Your Dream in Three Easy Steps (client) Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos A Lesson in Rebranding From Monica Lewinsky How Facebook Is Changing the Way Its Users Consume Journalism Why Did Taco Bell Just…
  • 4 Truths About Working in PR (You Won’t Learn These in School)

    PR Couture // Fashion PR » PR Couture // Fashion PR
    Rebekah Epstein
    27 Oct 2014 | 10:23 am
    I think PR is one of the most misunderstood industries. Every time I tell someone that I am a publicist, they aren’t quite sure what my tasks entail. Yes, they have heard the word before, but it is almost like an ambiguous buzzword. I don’t blame them because up until I actually entered the PR world, I didn’t completely understand what I would be doing. Like most college students, I couldn’t exactly decide what I wanted to do with my life. I floated through a few different majors before landing on communications. When I made the decision to go into PR, my perception of PR only…
  • What Is Your Relevance Fingerprint?

    PRSA Tactics and The Strategist Online
    21 Oct 2014 | 10:00 pm
    What Is Your Relevance Fingerprint?
  • The four Ps of public relations leadership

    PR CONVERSATIONS
    Judy Gombita
    28 Oct 2014 | 7:18 am
    The chair of the Global Alliance introduces the Madrid Momentum (Learning to Lead) and details four Ps that constitute the cornerstones of PR leadership By Anne Gregory, PhD, FCIPR It was not that long ago (September 2014) that the World Public Relations Forum was held in Madrid where the Global Alliance for Public Relations and Communication Management, together with DIRCOM, the Spanish Association of Communication Directors, hosted more than 800 professionals from 65 countries to examine the theme of Communication with Conscience. Distance from an event lends a certain perspective, as we…
  • What PR Pros Know That Content Marketers Don’t

    RHetoric
    John Raffetto
    7 Oct 2014 | 8:07 am
    Public relations is a big industry.  As such, it has its fair share of cringe-worthy moments.  Like the one last week, when a PR rep contacted reporters and offered to pay them money to write favorable blogs about their client.  This is an elementary-level no-no that is taught in journalism and public relations schools throughout [...]
  • add this feed to my.Alltop

    Brian Solis

  • Digital is Just a Means to Reach People…It’s How and Why You Use It That Matters

    Brian Solis
    27 Oct 2014 | 10:54 am
    Splendida Notizia! #WTF is going on in Italy? The future of business is turning a new page…that’s what. I’m excited to announce that What’s the Future of Business: Changing the way businesses create experiences is now available in Italy. To celebrate the launch, I spent some time with Luca Conti, new media strategist, Italian blogger, journalist, and author of several books on social media. In our discussion, we explored the future of business and why the time is now for leadership to rise from the middle. I wanted to share this discussion with you here… If in…
  • Only companies with impeccable customer service will survive the Zombie Apocalypse

    Guest Author
    23 Oct 2014 | 6:14 am
    Guest Post by Peter Shankman, Author of Zombie Loyalists: Using Great Service to Create Rabid Fans Imagine a world where decisions aren’t made based on anonymous reviews with no validation on sites like Yelp or TripAdvisor, but rather, through trusted sources in your own network. Imagine that world is automatic – If you want to take a vacation in Fiji, you don’t have to ask which of your friends have gone, you simply start searching for Fiji – on any network, on any of the major “social” sites, and the posts, photos, videos, and comments of your friends who’ve visited Fiji come…
  • The Future of Business Starts with Us

    Brian Solis
    20 Oct 2014 | 7:55 am
    I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business. We all talk of change but very few of us start with changing the very things that will help us more effectively compete for the future. The evolving state of technology, customer behavior and expectations and our role within each is changing or it should change… What we see (perspective and vision) What we create (product) What we do (work) Why we do it (purpose) How we do it (process) Who we do it with…
  • Pivot: The Emergence of Digital Compels Businesses to Transform

    Guest Author
    13 Oct 2014 | 2:27 pm
    Guest post by Mike Edelhart, co-producer and CEO of The Pivot Conference (@pivotcon) Historic shifts in business fundamentals don’t occur smoothly; rather they happen in sudden, sharp shifts which open unexpected chasms companies must traverse or plunge. Today, the deep change in human behavior brought about by the emergence of social media marks the latest such shift, perhaps the most dramatic since the Industrial Revolution. Gone are the traditional success factors of operational efficiency and price advantage being uprooted by the conversational, consumer-centric nature of the emerging…
  • Pivot: The Total Digital Experience

    Brian Solis
    7 Oct 2014 | 12:53 pm
    The Pivot Conference in NYC in October is unique among events in that, each year, it shifts  focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations.  To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart. For four years in a row, we’ve put our heads together to develop a story arc that covers the hottest, emergent trends, presented by the industry’s most engaging experts over the span of two days. They bring to life my work in digital transformation and the digital…
 
  • add this feed to my.Alltop

    PR News

  • Infographic: American Spending on Halloween Candy Is Spooky

    Brian Greene
    31 Oct 2014 | 10:13 am
    Halloween is big business. Really big business. The National Retail Federation estimates that Americans spend more than $2 billion on candy alone each year—after all, trick or treating is what the holiday is all about. | MORE »The post Infographic: American Spending on Halloween Candy Is Spooky appeared first on PR News.
  • 7 Factors in Content Creation for Google

    Richard Brownell
    31 Oct 2014 | 8:35 am
    Google is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content ranks high in its search results.  | MORE »The post 7 Factors in Content Creation for Google appeared first on PR News.
  • What Scares You Most About PR?

    Brian Greene
    31 Oct 2014 | 8:30 am
    On Halloween, we grapple with our fears and anxieties and, for our enjoyment, transpose it by taking on and portraying what scares us ourselves. Still, there's no enjoyment in being scared at work, especially for communications professionals who often work around delicate topics for sensitive clients. | MORE »The post What Scares You Most About PR? appeared first on PR News.
  • Shattering a Few Myths About How to Find the Influencers

    Matthew Schwartz
    30 Oct 2014 | 1:37 pm
    William Goldman, the author and screenwriter (Butch Cassidy and the Sundance Kid, All the President’s Men), famously said, “In Hollywood, no one knows anything.” You might say the same thing about the PR field, at least when it comes to so-called influencers. In his book “Everything is Obvious* Once You Know the Answers,”  (2011,Crown Business), […] | MORE »The post Shattering a Few Myths About How to Find the Influencers appeared first on PR News.
  • Tim Cook Outs Apple as an ‘Advocate for Human Rights and Equality’

    Steve Goldstein
    30 Oct 2014 | 8:59 am
    With his public acknowledgement in a self-penned Businessweek article that he's gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights. | MORE »The post Tim Cook Outs Apple as an ‘Advocate for Human Rights and Equality’ appeared first on PR News.
  • add this feed to my.Alltop

    PR News

  • Infographic: American Spending on Halloween Candy Is Spooky

    Brian Greene
    31 Oct 2014 | 10:13 am
    Halloween is big business. Really big business. The National Retail Federation estimates that Americans spend more than $2 billion on candy alone each year—after all, trick or treating is what the holiday is all about. | MORE »The post Infographic: American Spending on Halloween Candy Is Spooky appeared first on PR News.
  • 7 Factors in Content Creation for Google

    Richard Brownell
    31 Oct 2014 | 8:35 am
    Google is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content ranks high in its search results.  | MORE »The post 7 Factors in Content Creation for Google appeared first on PR News.
  • What Scares You Most About PR?

    Brian Greene
    31 Oct 2014 | 8:30 am
    On Halloween, we grapple with our fears and anxieties and, for our enjoyment, transpose it by taking on and portraying what scares us ourselves. Still, there's no enjoyment in being scared at work, especially for communications professionals who often work around delicate topics for sensitive clients. | MORE »The post What Scares You Most About PR? appeared first on PR News.
  • Shattering a Few Myths About How to Find the Influencers

    Matthew Schwartz
    30 Oct 2014 | 1:37 pm
    William Goldman, the author and screenwriter (Butch Cassidy and the Sundance Kid, All the President’s Men), famously said, “In Hollywood, no one knows anything.” You might say the same thing about the PR field, at least when it comes to so-called influencers. In his book “Everything is Obvious* Once You Know the Answers,”  (2011,Crown Business), […] | MORE »The post Shattering a Few Myths About How to Find the Influencers appeared first on PR News.
  • Tim Cook Outs Apple as an ‘Advocate for Human Rights and Equality’

    Steve Goldstein
    30 Oct 2014 | 8:59 am
    With his public acknowledgement in a self-penned Businessweek article that he's gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights. | MORE »The post Tim Cook Outs Apple as an ‘Advocate for Human Rights and Equality’ appeared first on PR News.
 
  • add this feed to my.Alltop

    social@ogilvy

  • Community Management: DOs and DON’Ts

    360 Digital Influence Administrator
    30 Oct 2014 | 12:49 pm
    Written by Jen Chae, English Digital Copywriter at Social@Ogilvy Hong Kong. Community management is a new type of science, and there isn’t yet a single set of instructions on how to do it perfectly. How you handle any given situation can be subjective, depending on the brand and strategy. But that’s what makes it exciting for community managers to experiment with their own golden rules. Of course, with the major objectives of community management in mind: to make sure everyone is happy and to minimize the number of follow-up queries (this one’s more for the community manager’s sake).
  • Social Digest – Meet Bradley Pitts

    Bizhan Govindji
    30 Oct 2014 | 7:30 am
    Welcome back to Social Digest, the fortnightly round up of all things social, straight from Social@Ogilvy London. Dig into a bunch of new products from your favourite platforms, a couple of cringe-worthy interviews, and a llama with stage fright. What more could you want? 3 THINGS YOU NEED TO KNOW Snapchat introduces ads in US as mobile ad spend rockets 78%. The first ad to go out was for ‘Ouija’ – check out some shocked user reactions here Fewer YouTube videos are appearing on Facebook Google Inbox arrives, attempting to declutter email   In other news… Heard of…
  • Trusting Mom Instincts: Engaging With Moms On Their Terms

    Social@Ogilvy
    29 Oct 2014 | 8:44 am
    The modern mom is constantly online researching websites, blogs and message boards for information on parenting. But is there a way for brands to celebrate a mother’s natural instincts and build an emotional connection? Last week, Kendra Simpson, vice president at Social@Ogilvy, presented a pre-conference workshop at the M2Moms conference in Chicago.  Close to 300 attendees were at the conference from CPG brands and retailers to restaurants and agencies. In Kendra’s session, she shared how Huggies was able to leverage agile marketing and engage with moms online in their “natural…
  • Social Matters 2014: Highlights from Day 1

    360 Digital Influence Administrator
    15 Oct 2014 | 1:52 pm
    This post was written by Candace Ngok, Regional Digital Strategist in Hong Kong. #HongKong trending on the global stage seems to be a frequent occurrence as of late – and you might’ve noticed a new topic burst onto the scene since yesterday, #SocialMatters. As the 3rd annual Social Matters kicked off yesterday, one of the biggest questions of content creation was tackled head on in our Day 1 sessions. Our global Managing Director Thomas Crampton, began by asking each of the guests for a rant: Reha Alev (Content Factory & Digital Communications Manager of Ford) called brand newsrooms…
  • SMW Presentation Recap: Engaging Influencers & Developing A Successful Online Earned Media Program

    360 Digital Influence Administrator
    14 Oct 2014 | 2:29 pm
    Earned media is a term typically associated with traditional public relations professionals attempting to place client news in major news outlets. However, social media practitioners are taking the tried and true practice of media relations and giving it an online spin using influencers. Partnering with influencers can be a valuable and important piece of a brand’s social media activity. They can tell compelling stories about your company or steer prospective customers and brand advocates to your services. social@Ogilvy’s Liz Caradonna recently spoke with Eric Huertas from CDW…
 
  • add this feed to my.Alltop

    A PR Guy's Musings - Stuart Bruce

  • Future of PR and social media for International Air Transport Association crisis communications conference

    Stuart Bruce
    30 Oct 2014 | 5:34 am
    Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) Donald Steel This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. This is ‘roughly’ the speech I gave in that I spoke mainly without notes, but based on this text I’d prepared: Good morning. And thank you Aaron for that fascinating insight into how social media has changed journalism. I’d just like…
  • Should your C-suite tweet? Maybe!

    Stuart Bruce
    30 Sep 2014 | 8:41 am
    ‘Should the C-suite tweet?’ was the question at the recent CIPR Corporate and Finance’s group seminar. The unequivocal answer from the panel of experts was maybe! The expert PR panel was made up of: Stuart Jackson, former director, CEO Office, EE, now CEO and founder of UP communications Jon Sellors, RSA Group, UK head of media relations Oliver Smith, technology, media and telecoms reporter, City AM Alex Pearmain, former head of social media and PR at O2 and Telefonica, now director at Brands2Life There’s a good reason why the panel agreed that the answer was…
  • The economics of reputation toolkit

    Stuart Bruce
    31 Jul 2014 | 4:59 am
    Tony Langham, CEO Lansons, Vice Chair PRCA Council The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and academics and was led by Tony Langham of Lansons Communications. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation? Why has reputation become a critical issue? How is reputation created? How does reputation create value? How can reputation be measured? Sited on the PRCA’s newly-relaunched Insight webpages, the…
  • Blogging is dead: just 36% of internet users write blogs

    Stuart Bruce
    16 Jul 2014 | 11:01 am
    Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. According to GWI that’s 545 million people across the 32 countries that GWI researched. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). Other popular topics are ‘my personal life’, travel/places, food/restaurants/cooking, work life/job, online services/applications, environmental issues and personal health…
  • PR and social media set for continued growth

    Stuart Bruce
    15 Jul 2014 | 4:19 am
    Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. The FT says: “The social media result is particularly striking given that some companies have had high-profile failures in this area. For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its…
  • add this feed to my.Alltop

    CustomScoop's Media Bullseye

  • 71 Communications and Public Relations Jobs Available Now

    Chip Griffin
    28 Oct 2014 | 3:57 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to my free Sunday night email. Academia/Government Press & Public Affairs Assistant, British Embassy, New York, NY – apply by Nov. 2 Public Affairs Specialist (Job ID: OSD-15-1228327-B), Dept. of Defense, Arlington, VA – apply by Nov. 3 Communications Manager (Job ID: 237714), Federal Reserve Bank…
  • Media Bullseye Roundtable 2014.18 with Guest Co-Host Mark Story

    Chip Griffin
    22 Oct 2014 | 4:49 am
    In this episode of the Media Bullseye Roundtable, Mark Story, author of Starting Your Career as a Social Media Manager, co-hosts and we discuss: — How to effectively benchmark performance using web analytics. — How to determine the ROI of PR (and what to do when a client asks you to do the impossible). — How to use Twitter to communicate during a crisis. http://blog.customscoop.com/wp-content/uploads/2014/10/mbr-2014-18.mp3 Get this podcast: Download the MP3 file (27.9Mb, 29:03) Read the transcript Get the show on iTunes Subscribe to FIR’s Media Bullseye Roundtable RSS…
  • 59 Communications and Public Relations Jobs Available Now

    Chip Griffin
    21 Oct 2014 | 3:50 am
    Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. To get these jobs via email each week (one day earlier than it gets published here!), subscribe to my free Sunday night email. Academia/Government Director of Outreach & Marketing, Career Center, American University, Washington, DC Admin & Projects Assistant, Politics, Economics & Communication Group, British Embassy, Washington, DC – apply by Oct. 26 Communications Manager with Center…
  • Chats with Chip #3: Matt Cookson of Cookson Strategies

    Chip Griffin
    16 Oct 2014 | 3:53 am
    In this episode of Chats with Chip, Matt Cookson of Cookson Strategies joins me to discuss founding his own public relations firm and the work he does in the high-tech and education spaces, in particular. Matt is a man of many talents, and therefore, many titles. In addition to being President and Founder of Cookson Strategies, he is also the Executive Director of the New Hampshire High Tech Council, and Chief Communications and Marketing Officer for Antioch University. In his free time, he is a member of the board of directors of Stay Work Play New Hampshire, which he helped to found.
  • Media Bullseye Roundtable 2014.17 with Guest Co-Hosts Jen Phillips and Doug Haslam

    Chip Griffin
    14 Oct 2014 | 2:41 pm
    While I attended the PRSA International Conference in Washington, DC this week, Jen Phillips of 4L Strategies graciously recorded the Roundtable with Doug Haslam of Stone Temple Consulting. They covered three topics: — Harassment of women in technology, with specific reference to Kathy Sierra and Brianna Wu. — Tips for PR pros using LinkedIn. — Ebola and handling communications in a panic situation. http://blog.customscoop.com/wp-content/uploads/2014/10/mbr-2014-17.mp3 Get this podcast: Download the MP3 file (30Mb, 31:15) Read the transcript Get the show on iTunes Subscribe…
  • add this feed to my.Alltop

    Social Media PR Blog Feed

  • EndGame PR Helps Launch New Behavior Analysis Website

    Steve Mullen
    17 Oct 2014 | 6:51 am
    EndGame PR is happy to announce the completion and launch of an all new website for the Virginia Association for Behavior Analysis (VABA). The organization’s mission is to promote and support the practice, research and dissemination of behavior analysis throughout the Commonwealth of Virginia. Until recently, however, its website was not up to snuff. EndGame PR built a dynamic new home on the web for VABA, which includes a member’s only section, a membership management module, the ability to collect dues from members, a jobs page, a rotating banner on the front page, a news blog…
  • Foursquare Launches Swarm, and Kills the Fun of Checking In

    Steve Mullen
    22 May 2014 | 7:07 am
    Foursquare and the all new Swarm All good things must come to an end.  We’ve slowly seen Facebook become less fun, Twitter is too crowded to keep straight, and Google+ … well, it was never all that good to begin with.  The latest example of good things coming to an end is the changes that have come to Foursquare. Foursquare was launched in 2009 as a way to tell your friends where you are.  Not only could you see where the best party or happening bar was located, you could also compete with your friends for points and mayorships.  For each check-in, you received a number of…
  • Is News Release Distribution for SEO Dead?

    Steve Mullen
    26 Sep 2013 | 9:09 am
    The days of pseudo-news releases that are purely SEO tools are dead and should be buried. The public relations and SEO PR worlds are still reeling a bit after the big changes that came in Google’s latest algorithm update, dubbed Penguin 2.0.   Simply put, they have changed the role of the news release, or at least altered it once again. For years, many (including myself) have advocated the use of news release distribution as a search engine optimization (SEO) tool.  The strategy was that by embedding links and sending releases out via distribution networks like PRWeb,…
  • 5 Ways to Engage And Grow Your Facebook Audience

    Steve Mullen
    1 Aug 2013 | 8:48 am
    If you manage a Facebook Page for your business or organization, you’ve surely noticed that not all of the people who “liked” your page see every update.  Even taking away the fact that not everyone is on Facebook on any given day when you post, the amount of people who have your update show up in their news feed can be as low as one percent of your total fan base or even less.  You can thank Facebook’s drive for more advertisers for that.  What can help boost that number, however, is engagement.  It’s a fact that if more people “like” or comment…
  • Why Do Facebook Ads Bother People?

    Steve Mullen
    28 May 2013 | 8:31 am
    Why do people worry about Facebook advertising? Currently, there are two types of Facebook ads.  One is a small ad that promotes a Facebook page or possibly a regular non-Facebook website.  These can be found on the right side of your news feed.  The second type of ad is a promoted post.  This appears in your actual feed and looks like a regular news feed item from one of your friends or “liked” pages, but is labeled as advertising. Every time Facebook rolls out an update, people clamber to discuss whether advertising will become more “invasive” into the…
 
  • add this feed to my.Alltop

    Online Public Relations Thoughts

  • Offline

    Jim Horton
    31 Oct 2014 | 4:49 am
    This blog will be taking time off from Nov. 1 through Nov. 16.  
  • Spin And A Plague

    Jim Horton
    31 Oct 2014 | 4:48 am
    Hysteria over the arrival of Ebola in the US has pushed states to impose quarantines on anyone who has worked in health care in West Africa.  At least one quarantined nurse is protesting and openly defying the ban on her movement.  Commentators have noted that states have a right to quarantine in order to protect their citizens and they have done so since their beginning.  Others have noted, however, that a state must have evidence that a quarantine is necessary -- and this is what the nurse is protesting.  She has no symptoms of Ebola although she is checking her…
  • Strange Diplomacy

    Jim Horton
    30 Oct 2014 | 5:33 am
    When you call an ally, "chickenshit", you are engaged in strange diplomacy. That was what an American government official called the Israeli prime minister.  Gutter language is not a part of diplomacy, even if one hates the opposition.  One must always leave a door open for talks and for peacemaking.  It is a fact that the Israeli government pounded the Palestinians in the latest outbreak between the two countries.  America advised against it, but Netanyahu went ahead.  So too, the decision to build new housing in Jerusalem territory claimed by Palestinians.  Bad…
  • Long-term PR Problem

    Jim Horton
    29 Oct 2014 | 5:17 am
    Just as the Exxon Valdez caused multi-decade problems for Alaska, BP's Deepwater Horizon well in the Caribbean has left a wide bed of gunk on the ocean floor.  The damage might not be visible but it is there on the seabed where marine creatures can ingest it to what effect is unknown.  This means that for decades, BP will be defending itself in the court of public opinion.  Every time a new study comes out, the image of the burning, tilting platform will recur along with black lakes tarring the shores of multiple states.  There isn't much BP can do about it.  The…
  • A Burden On Reputation

    Jim Horton
    28 Oct 2014 | 5:34 am
    The University of North Carolina has imposed a burden on its reputation that will last a long time.  This comes from an academic scandal in which athletes could take courses that did not require them to show up for class.  The university is in the process of cleaning up the mess it made, but it hasn't done so willingly and it took after the whistle blower who exposed the fraud.  It is sad because UNC was once known for its academic standards.  Now it is just one more university mesmerized by big time sports and willing to do anything to reach the winner's circle.
  • add this feed to my.Alltop

    wiredPRworkswiredPRworks

  • G2 Crowd GridScape Engages Dreamforce Event Attendees and the Media

    Barbara Rozgonyi
    30 Oct 2014 | 4:52 am
    Heading to a trade show soon? You can make the most of your few short hours in the exhibit hall by creating a concept that engages attendees and the media. Thanks to Daniel Honigman of G2 Crowd for... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Spooky Stories that Haunt Meeting Planners

    Barbara Rozgonyi
    29 Oct 2014 | 5:21 am
    In the spirit of Halloween, it’s time to take a trip through a Haunted Meeting at an Eerie Event. Thanks to MPI Chicago for running this story. If you’re like me, you don’t like haunted houses, but... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Panoramic PR Destinations for Meeting and Event Planners

    Barbara Rozgonyi
    24 Oct 2014 | 5:08 am
    Panoramic PR for Event Marketers Presented at IMEX by Barbara Rozgonyi from Barbara Rozgonyi Thanks again to IMEX America for the opportunity to present Panoramic PR! Because the presentation was... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Top 10 Event Marketing PR Mistakes and Fixes

    Barbara Rozgonyi
    14 Oct 2014 | 7:36 am
    You set the strategy. You plan the logistics. You map out event marketing. But, wait where’s the PR? Event PR can attract attention, fill seats, add dimension, connect communities, AND spread news.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Panoramic PR Goes to IMEX

    Barbara Rozgonyi
    13 Oct 2014 | 6:48 am
    Today is the kickoff for the IMEX conference. As a first-time attendee, I’m looking forward to experiencing the show as a newcomer and I’m also looking forward to speaking about Panoramic... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • add this feed to my.Alltop

    Holtz Communications + Technology | Blog

  • Friday Wrap #125: The Special Thursday Edition

    shel@holtz.com
    30 Oct 2014 | 6:46 am
    Warm greetings from London! My travel schedule made it impossible to produce the Friday Wrap on Friday, and for a while, I considered just skipping an edition. But there are so many interesting items to share, I opted instead to post a special Thursday edition of the Friday Wrap. (If the NFL could have special Thursday Night Edition of Monday Night Football, why can’t I publish my Friday newsletter on a Thursday?) As always, I’ve bookmarked all the various items I found intriguing on my link blog, which you’re welcome to follow. News HTML 5 is a done deal—It has taken…
  • The Hobson & Holtz Report - Podcast #779: October 27, 2014

    shel@holtz.com
    27 Oct 2014 | 3:33 pm
    We’re together in London, recording face-to-face instead of at remote ends of a Skype call, with a different format for this episode: conversation and opinion, not reports, on the broad theme of experiences. Intro: Neville recognized for Outstanding Contribution to Social Media in the UK Social Media Awards, Shel named Platinum Fellow of Mayo Clinic Center for Social Media; Quick News: Fake news sites are spreading Ebola fears, Nokia name will live on in Microsoft’s entry-level phones, employees who socialize on internal social networks are less likely to get laid off; Ragan…
  • Friday Wrap #124: A new Inbox, get social and save your job, the omnicultural consumer, and more

    shel@holtz.com
    23 Oct 2014 | 1:29 pm
    Flickr photo courtesy of Ruth HartnupWelcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow. News Will the right to be forgotten come to America?—The European Court’s decision to invent a new right—the right to be forgotten—is one of the more troubling digital developments of recent years. The idea that someone can prevent search engines from…
  • The Hobson & Holtz Report - Podcast #778: October 20, 2014

    shel@holtz.com
    20 Oct 2014 | 2:38 am
    Intro: Shel’s in Copenhagen, Neville just got back from Sweden, so this show is a ‘compilation episode’; coming this week - podcast with Syracuse University  London campus students; Quick News: McDonald’s hires former MythBusters host to address food issues, BBC launches WhatsApp service in West Africa to help people be better informed about Ebola, marketers flee from YouTube in favour of videos on Facebook, internet trolls in the UK face up to two years in jail under new laws; Ragan promo; News That Fits: Introducing ‘digital naturals,’ replacing…
  • Friday Wrap #123: Google link removal report, CTRs wrong for mobile, young affluents like native ads

    shel@holtz.com
    17 Oct 2014 | 8:41 am
    Flickr photo by Duncan HolmesWelcome to the Friday Wrap, my weekly summary of stuff I have found in the last seven days that didn’t grab the big headlines but is still important, interesting, and/or worthwhile for communicators and marketers. I collect these on my link blog, which you’re welcome to follow. News Google provides details on “right to be forgotten” requests—Google has received requests to remove half a million links under the European “right to be forgotten” ruling. To date, Google has complied with nearly 42% of those requests. Most of…
 
  • add this feed to my.Alltop

    Denver PR Blog

  • Great Moments in Journalism

    Jeremy Story
    31 Oct 2014 | 11:25 am
    Less-than-optimal ad placement from the Halifax Chronicle-Herald: (Hat tip: Romenesko)
  • PRSA Colorado Marijuana Brand Challenge Tonight

    Jeremy Story
    28 Oct 2014 | 10:23 am
    Standing Out in a Field of Cannabis Edibles and Other Brand Challenges of Legalization is the subject of this year’s Brand Challenge that takes place today at the Oxford Hotel in downtown Denver. Join panelists Stacey Stegman from DIA, Ricardo Baca from The Denver Post and Joe Hodas from Dixie Elixirs as they and attendees discuss how the legalization of marijuana has changed our state brand, issues that exist at the state and federal levels as visitors travel to and from Colorado through DIA, some complicated definitions, and more. No registration is required – walk-ins are…
  • Dovetail Adds Clients, Staff Member

    Jeremy Story
    24 Oct 2014 | 4:48 pm
    Dovetail Solutions has added Century Communities, Delwest, Frascona Joiner Goodman & Greenstein and the Northern Colorado Economic Development Corporation as clients, and hired Monica Kurtz in a senior client service role. The firm also announced Colorado Succeeds and GoBistro as pro-bono clients.
  • Great Moments in Journalism

    Jeremy Story
    23 Oct 2014 | 9:37 am
    Former Washington Post Executive Editor Ben Bradlee offers his thoughts to an over-aggressive public relations person who complained to Bradlee when a section editor shot down a pitch. The classic Bradlee closing zinger: “I would like to be sure that you understand that we trust our editors’ news judgment and that we distrust yours.” Is there any question why his reporters would have killed for him?
  • Fahlgren Mortine Wins Wyoming Tourism Account

    Jeremy Story
    23 Oct 2014 | 9:00 am
    The Wyoming Office of Tourism has selected Fahlgren Mortine, the parent company of Turner PR, as its public relations agency of record.
  • add this feed to my.Alltop

    Shonali Burke Consulting, Inc.

  • When the Thing That Goes Bump in the Night is WUL

    Shonali Burke
    31 Oct 2014 | 10:07 am
    I know people get really tired of the “we’re going away!” “we’re back!” “we’re going away!” “we’re back!” type of posts… So… We’re back! Did you miss us? And can you see what we’ve been up to? Yes! WUL is now officially part of SBC! How cool is that? Everything else about it remains the same. WUL is still not a pay-to-play blog. It is still a blog community with many regular contributors (one-time contributors welcomed too) from all over the world. It is still somewhere you can get incisive…
  • Whither WUL?

    Shonali Burke
    1 Oct 2014 | 3:07 pm
    Zomigawd! Where did WUL go?! I’m really, really sorry. I truly didn’t mean to simply blank on you and disappear. The thing is, we’re working on a new look and feel for WUL, as well as incorporating it into my business site (yes, I decided I needed to drink my own coconut water). So we’ve been working on that, and it’s going so well (really, we keep making it better and better), that it’s taking a little more time than we thought it would. I can’t give you an exact date, but it will be soon… and you will have WUL back. I promise. So please…
  • #IceBucketChallenge: Yea or Nay?

    Shonali Burke
    22 Aug 2014 | 5:00 am
    I know it’s not Monday, but everyone’s just going to have to live with a bonus roundup this week! So: are you in the +1 or -1 camp regarding the #icebucketchallenge? Either way, you’re talking about it… right? It’s been pretty remarkable to watch. So we thought we’d end the week with some of the most interesting posts we’ve seen on the phenomenon. Image: slgckgc via Flickr, CC 2.0 1. ALS Ice Bucket Challenge: Who really benefits? Why: Is the challenge merely “slacktivism” that makes us feel good, or can it really make a difference?
  • #measurePR Recap: Chatting with Heidi Sullivan

    Shonali Burke
    20 Aug 2014 | 5:00 am
    Disclosure: Heidi Sullivan, this month’s featured guest, works for SBC’s client Cision. However, I’m proud to have called her “friend” long before that. The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights. Here’s some of what we talked about: On the biggest changes she’s seen in PR thus far: A2:#1: End of news as an event: News is now real-time, customized to us. How do PR people get their content out? (hint:…
  • Monday Roundup: Attitude

    Shonali Burke
    18 Aug 2014 | 5:00 am
    Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude. Image: aussiegall via Flickr, CC 2.0 1. The Collaborative Economy is for Business to Business Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Jeremiah Owyang discusses how businesses are…
 
  • add this feed to my.Alltop

    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • Blog: Three Cheers for UC Berkeley's Decision to Support Free Speech

    31 Oct 2014 | 1:01 pm
    Three cheers for UC Berkeley's adminstration, which overturned the decision of its overly-sensitive students to drop Bill Maher as speaker because they object his views. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • PR Jobs of the Week

    31 Oct 2014 | 12:29 pm
    PR and communications jobs listed on odwyerpr.com. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • PR Links of the Day - 10-31-2014

    31 Oct 2014 | 12:28 pm
    Crisis In-depth profile of SF PR counselor Sam Singer (RI Confidential)  Hardball PR guru advises fracking advocates to win ugly by discrediting... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • PR Firm, Publicist Split with Embattled Canadian Radio Host

    31 Oct 2014 | 10:51 am
    The PR firm aiding disgraced Canadian radio host Jian Ghomeshi has split with the client amid allegations that he assaulted several women, including a prominent Canadian actor and an author. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Turkish Air Seeks PR Pilot

    31 Oct 2014 | 9:11 am
    Turkish Air, which flies to Boston, New York, D.C. Chicago, Houston, Los Angeles and San Francisco (coming on line in April) US gateway cities, is looking for a PR partner to generate awareness. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • add this feed to my.Alltop

    Shankman Blog

  • Customer Service Tip of the Day: Clean Glasses

    27 Oct 2014 | 8:03 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?It's the little things. It's ALWAYS the little things. Came up with this super-quick idea the other day - If you work with customers, even other people who come by your desk, heck, co-workers in any capacity, how easy would this be? So if you can do that for your customers, what else can you do? Get Spit Goggle/Eyeglass cleaner here, and get an awesome pack of micro-fiber wipes here. Keep them on your desk. Rock someone else’s world. Face it. Wear glasses? They’re dirty.
  • How Aaron Sorkin can Restore the Entrepreneur's Work-Life Balance

    21 Oct 2014 | 4:00 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?One of the biggest issues I hear with people trying to balance running their company along side of living their lives is this: "I simply don't have the time to do it all." I know – We hear that constantly. But in this instance, I refer to the fact that people feel like running their business leaves them just enough time to come home, hug their spouse, kiss their kid, and fall asleep, before waking up in the morning and doing it all over again. Missing out, of course, is the concept of friends…
  • Another tool to fight the "No time for customer service" excuse

    15 Oct 2014 | 6:00 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?This post is part of a series of posts I'm writing that are centered around customer service, and my new book, Zombie Loyalists: Using Great Service to Create Rabid Fans. I hope you find it useful! Another in the Zombie Loyalists collection – This time on another way to beat the “I run a business, I don’t have time to do extra customer service” myth. The Internet was supposed to make all of our lives easier, right? Yet I hear on a regular basis about how difficult it is to…
  • How to Be a Guest Expert on Any Television News Program

    30 Sep 2014 | 10:05 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Having been a guest on a TV show at least once every few weeks (usually more) for the past ten years, I can tell you without fail that getting your face on TV is a beneficial way to promote yourself, your business, or a product you might want to share. (Think an upcoming book.) It improves your credibility, enhances your biography, and offers a nice piece of content that you can then share with your world. Finally, who hasn’t wanted to make their profile photo a picture of them being interviewed with their…
  • Follow them: People Who Piss Me Off, Volume 2!

    5 Sep 2014 | 5:54 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?A few years ago, I wrote a piece about people who piss me off. I think it's time to revisit this theory. Essentially, people in this world can piss you off for two reasons: 1) They're mosquitos. These aren't the people I'm talking about in this blog. Mosquitos annoy you simply because they annoy you. They aren't good people, and they don't do anything to improve you or the world in which we live. They simply exist to annoy. Or 2) They motivate you. They're doing something you want to…
 
  • add this feed to my.Alltop

    Voce Communications

  • Voce Student Weekly Reading 10/28: Why Social Media is Mandatory for Success, Tips to Stand Out and Get Your Dream Job & More

    Sean Lenehan
    28 Oct 2014 | 1:08 pm
    Social Media Infographic: The Optimal Length for Every Social Media Update and More “Shorter seems to be better on Facebook. Maximum engagement happens at 40 characters (so, too, does minimum quantity, meaning that a vast minority of Facebook posts hit this 40-character mark). And engagement slowly wanes the longer you go.” Voce Insight – While social media is all about trials and testing, this fun infographic is very useful when you’re first starting out with a social media program or campaign. You can use the tips in this infographic as a great jumping off point, and then tweak…
  • Voce Student Weekly Reading 10/21: Steps to Prepare for Your Career While in College, How to Get a PR Internship & More

    Anjani Patel
    21 Oct 2014 | 1:17 pm
    Social Media 98,000 Hacked Snapchat Photos and Videos Posted Online “On Sunday, a collection of almost 98,000 files (totaling more than 13GB of photos and videos), apparently from Snapchat users, were posted to The Pirate Bay less than 24 hours after someone claiming to be perpetrator said he had changed his mind and decided not to publish the photos.” Voce Insight- The fleeting nature of Snapchat may suggest that files disappear along with the images or videos they contain. This goes to show that any data put out on the web can find its way into the wrong hands. Just remember to think…
  • Voce Student Weekly Reading 10/14: How to Avoid Social Media Regret, Crafting a PR Resume & More

    Sean Lenehan
    14 Oct 2014 | 12:28 pm
    Social Media Report: Facebook Readying App for Anonymous Sharing “According to the report, the app will launch in the coming weeks and allow people to use pseudonyms so they can have discussions about topics which they may not be comfortable connecting to their real names.” Voce Insight – This is a sharp departure from Facebook’s previous stance on anonymity – that attaching your real name to everything you share is important to establish a genuine online identity. It is true however that anonymity can foster positive discussion and sharing that might not happen if names…
  • Voce Student Weekly Reading 10/7: How the Research Skills You Learned in College Can Pay Off in PR, Networking Advice & More

    Stephanie Boggs
    7 Oct 2014 | 12:39 pm
    Social Media New Ways to Engage with Who’s Viewed Your LinkedIn Profile “Today, we’re launching a new addition to the Who’s Viewed Your Profile feature: an additional component to the existing insights graph so that, in addition to seeing who is looking at your profile, you can see which actions you took that led to that specific increase in engagement, including making various updates to your profile, endorsing a connection, joining a group or expanding your network.” Voce Insight – When connecting with someone you meet at a conference or an interview, try sending a…
  • Voce Student Weekly Reading 9/30: Defining the Future of PR, How to Land a Communications Gig & More

    Stephanie Boggs
    30 Sep 2014 | 1:24 pm
    Social Media How Social Media is Reshaping News “Half of social network site users have shared news stories, images or videos, and nearly as many (46%) have discussed a news issue or event. In addition to sharing news on social media, a small number are also covering the news themselves, by posting photos or videos of news events.” Voce Insight – Most college students may find it hard to find time to keep up with news. It’s very important, though, to stay up-to-date on what’s going on in the world – especially in the communications field. Find a way that works for you to…
  • add this feed to my.Alltop

    PRNewser

  • Spin the Agencies of Record

    Patrick Coffee
    31 Oct 2014 | 3:15 pm
    Brand USA stuck with Ogilvy as its AOR after a review. Brand USA is a group created by the Travel Promotion Act to help raise awareness of the US as a global tourist destination…with or without the help of Taylor Swift. (more…) New Career Opportunities Daily: The best jobs in media.
  • Biggest Stories of the Week

    Patrick Coffee
    31 Oct 2014 | 2:20 pm
    50 Shades of Grey Is Having Some Performance Issues The 20 Most “Authentic” Brands in the US (and Why) Walmart Kills Its “Fat Girl Costumes” Category Cision CEO Talks Acquisitions, Pricing and Automated Pitches PR Vet to Run Communications at Vox Media New Career Opportunities Daily: The best jobs in media.
  • What Would Bill Do? Media Coach Bill McGowan Takes on the Week’s News

    Patrick Coffee
    31 Oct 2014 | 1:59 pm
    Pic via Reuters/Telegraph It’s Friday, which means another edition of our series in which Bill McGowan — Clarity Media Group founder and coach to execs from Facebook, Airbnb and more — weighs in on the week’s most interesting and controversial stories. Cook to Perfection Apple CEO Tim Cook wins the “Pitch Perfect” of the week award.  Not only did he share his sexual orientation in a thoughtful and dignified forum (BusinessWeek essay) but he demonstrated how the tone of coming out has been transformed over the past decade. (more…) New Career Opportunities…
  • 5 Scary Things Still Lurking in PR Agencies

    Shawn Paul Wood
    31 Oct 2014 | 12:50 pm
    Something wicked this way comes…or, more accurately, it has never left. The PR agency has evolved in many ways — integration of digital, trying to understand social, open work spaces, and anything else that makes them resemble an advertising agency. Although the thousands of public relations firms across this great land of ours have been changing, there are still some surreptitious, blood-curling, creepy things rearing its ugly head in cube farms everywhere. Be they boutique-size or big-time, all agencies still offer horrific aspects of an industry that wants to kill us all in a…
  • B2B Clients to Firms: ‘Stop Marketing to Me!’

    Patrick Coffee
    31 Oct 2014 | 12:28 pm
    A recent guest post on this blog concerned the fact that B2B marketing often lacks “emotional appeal.” Emotion in B2B marketing, you ask? That’s unpossible! It’s true, though: a recent survey performed by The Economist and Peppercomm found that business audiences want something a little more “substantial” from the brands they know. And, as the graphic below shows us, there’s a serious disconnect between marketers and the people they’re trying to reach. Despite this fact, the vast majority (93 percent) of marketers plan on sending more content to…
  • add this feed to my.Alltop

    Brian Solis

  • Digital is Just a Means to Reach People…It’s How and Why You Use It That Matters

    Brian Solis
    27 Oct 2014 | 10:54 am
    Splendida Notizia! #WTF is going on in Italy? The future of business is turning a new page…that’s what. I’m excited to announce that What’s the Future of Business: Changing the way businesses create experiences is now available in Italy. To celebrate the launch, I spent some time with Luca Conti, new media strategist, Italian blogger, journalist, and author of several books on social media. In our discussion, we explored the future of business and why the time is now for leadership to rise from the middle. I wanted to share this discussion with you here… If in…
  • Only companies with impeccable customer service will survive the Zombie Apocalypse

    Guest Author
    23 Oct 2014 | 6:14 am
    Guest Post by Peter Shankman, Author of Zombie Loyalists: Using Great Service to Create Rabid Fans Imagine a world where decisions aren’t made based on anonymous reviews with no validation on sites like Yelp or TripAdvisor, but rather, through trusted sources in your own network. Imagine that world is automatic – If you want to take a vacation in Fiji, you don’t have to ask which of your friends have gone, you simply start searching for Fiji – on any network, on any of the major “social” sites, and the posts, photos, videos, and comments of your friends who’ve visited Fiji come…
  • The Future of Business Starts with Us

    Brian Solis
    20 Oct 2014 | 7:55 am
    I often share a quote by Russian novelist Leo Tolstoy, “Everyone thinks of changing the world, but no one thinks of changing himself.” And that’s where are in business. We all talk of change but very few of us start with changing the very things that will help us more effectively compete for the future. The evolving state of technology, customer behavior and expectations and our role within each is changing or it should change… What we see (perspective and vision) What we create (product) What we do (work) Why we do it (purpose) How we do it (process) Who we do it with…
  • Pivot: The Emergence of Digital Compels Businesses to Transform

    Guest Author
    13 Oct 2014 | 2:27 pm
    Guest post by Mike Edelhart, co-producer and CEO of The Pivot Conference (@pivotcon) Historic shifts in business fundamentals don’t occur smoothly; rather they happen in sudden, sharp shifts which open unexpected chasms companies must traverse or plunge. Today, the deep change in human behavior brought about by the emergence of social media marks the latest such shift, perhaps the most dramatic since the Industrial Revolution. Gone are the traditional success factors of operational efficiency and price advantage being uprooted by the conversational, consumer-centric nature of the emerging…
  • Pivot: The Total Digital Experience

    Brian Solis
    7 Oct 2014 | 12:53 pm
    The Pivot Conference in NYC in October is unique among events in that, each year, it shifts  focus to deeply reflect the needs of its community of senior business transformation executives from leading brands and organizations.  To make that happen, I serve as Pivot’s Executive Producer along with Pivot CEO, Mike Edelhart. For four years in a row, we’ve put our heads together to develop a story arc that covers the hottest, emergent trends, presented by the industry’s most engaging experts over the span of two days. They bring to life my work in digital transformation and the digital…
 
  • add this feed to my.Alltop

    Ronn Torossian 5W Public Relations CEO Blog

  • Contentious FedEx fight is a PR albatross

    Ronn Torossian
    20 Oct 2014 | 9:32 am
    FedEx is headed to court and they may win their case. However, Ronn Torossian believes that, in the court of public opinion, a win might be worse than a loss. When it comes down to it, most people don’t quibble about their shipping preference. For the average consumer, the difference [...] The post Contentious FedEx fight is a PR albatross appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • An Introduction to Google Primer

    Ronn Torossian
    13 Oct 2014 | 12:25 pm
    In October, 2014, Google released its newest Apple iOS app, “Primer.” Here is a brief introduction to the app, and why rookie marketing professionals should use it. What is Google Primer? Google realized that not all first-time marketers know [...] The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • 3 Ways to Get the Response you Want

    Ronn Torossian
    6 Oct 2014 | 6:39 am
    You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying to do. I don’t write that to discourage you. Just the opposite, in fact. I [...] The post 3 Ways to Get the Response you Want appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • The PR price of doing what needs to be done

    Ronn Torossian
    29 Sep 2014 | 12:56 pm
    When an Atlanta homeless shelter was in danger of having its water service terminated, an Atlanta area charity known as Hosea Feed the Hungry and Homeless stepped up and delivered hundreds of cases of bottled juice and bottled water to the shelter. Sure, they could have tried to raise the money [...] The post The PR price of doing what needs to be done appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • Home Depot Breach has Customers Checking their Wallets

    Ronn Torossian
    22 Sep 2014 | 10:34 am
    There’s no doubt that technology is both the blessing and the curse of modern life – and modern consumer PR. Ronn Torossian says the latest brand to learn this lesson the hard way is Home Depot. The home improvement giant certainly benefits from allowing customers to pay with plastic, as [...] The post Home Depot Breach has Customers Checking their Wallets appeared first on Ronn Torossian 5W Public Relations CEO Blog.
  • add this feed to my.Alltop

    PR Couture // Fashion PR » PR Couture // Fashion PR

  • Scary Brand Fails, a Fashion Blogger Unplugs & Career Advice from Cosmo’s Amy Odell

    Martha
    31 Oct 2014 | 3:30 am
    Want to see something really scary? Take a look at these terrifying brand fails. (via Ripen Ecommerce) From redesign clothes to building a new social structure, Abercrombie & Fitch is doing a complete brand rehaul. (via the Columbus Dispatch) What does the future hold for fashion bloggers and their relationship with native advertising? (via Fashionista) Why this fashion blogger pulled the plug on her blog when the going was great.  (via the Globe and Mail) Cosmo’s Amy Odell talks failures, careers and empowering women. Swoon. (via Elite Daily) Shoppable videos aren’t anything new,…
  • Fusion Events Seeks Holiday Brand Ambassadors in Phoenix

    Martha
    30 Oct 2014 | 9:27 am
    Event staffing company Fusion is looking for Phoenix, Arizona Brand Ambassadors that are committed and reliable. Ambassadors are needed for events that will run over the Christmas Holiday -  Dec 12/14 -Jan 4/2015 with various shifts per day that range from 6 -9 hours. Slight changes are sometimes inevitable, so staff that can be flexible are preferred. In this position, candidates must be self managed, kid friendly, proactive, and be able to work on your feet for extended hours. Some duties will include working different stations, engaging with consumers, running photo opps and more. All…
  • What the Media Really Cares About (Hint: It’s Not Your Business Growth)

    prcouture
    28 Oct 2014 | 9:35 am
    Last week, Inc. Magazine hosted its annual conference in the spirit of its list of “Fastest Growing Companies.” I’m proud to have clients on this list who have taken the financial “bull by the horns” and boosted their profit in a downward economy. Although I’ve grown my company, it hasn’t been to the lengths of these organizations, so I certainly tip my hat to them. What’s more, in the last month I’ve started working with clients who have also grown their business, and in one instance sustained growth over many decades.  Another feat I hope to accomplish. Many clients…
  • 4 Truths About Working in PR (You Won’t Learn These in School)

    Rebekah Epstein
    27 Oct 2014 | 10:23 am
    I think PR is one of the most misunderstood industries. Every time I tell someone that I am a publicist, they aren’t quite sure what my tasks entail. Yes, they have heard the word before, but it is almost like an ambiguous buzzword. I don’t blame them because up until I actually entered the PR world, I didn’t completely understand what I would be doing. Like most college students, I couldn’t exactly decide what I wanted to do with my life. I floated through a few different majors before landing on communications. When I made the decision to go into PR, my perception of PR only…
  • Ralph Lauren’s #PinkPonyPromise Campaign, Get Your Pitch to Top Editors & Remembering Oscar de la Renta

    Martha
    24 Oct 2014 | 3:30 am
    Boss Babe Sophia Amoruso says a little bit of millennial sense of entitlement does a CEO good. (via Fortune) Many brands are courting fashion bigs for sponsorship opportunities to add little pizazz to their brand image. When does it work? (via Business of Fashion) The big era of the fashion campaign is here and well. (via Not Just a Label) What a few horror movies can teach us about strategic marketing. (via The Black Sheep) With the recent success of many a fashion startup, venture investors are going fashion crazy. (via TechCrunch) This writer conducted a survey with more than 500…
  • add this feed to my.Alltop

    Don't Eat the Shrimp - Josh Morgan's Take on PR, Social Media & Marketing

  • Chevy Moving Fast…and stuff

    Josh Morgan
    30 Oct 2014 | 12:00 pm
    If you saw the trophy presentation following the World Series you would have seen a Chevy spokesman who had too many points to get across while in the presence of the greatness of Madison Bumgarner. While trying to explain all the features of the Chevy truck that the Giants pitcher would be receiving along with his World Series MVP trophy he referred to “technology and stuff.”  Chevy didn’t miss a beat and today put the below on their site for Chevy Trucks: Well played. Tagged: chevytrucks, realtime marketing, rikkwilde, socialmedia, technologyandstuff
  • Cranky Old Man Advice

    Josh Morgan
    6 Oct 2014 | 10:54 pm
    Last week I was invited to speak with a public relations class at my alma mater. The course is focused on social media for PR majors.  The majority of my time was spent talking about community, engagement and content and the cool work done by my colleagues at Edelman. I wrapped up with a slide I titled, “Cranky Old Man Advice.”  This advice was a few of the recent LinkedIn statuses I’ve posted over the last few weeks that are basic truths about working in PR.  Now, that I’m about 20 years in, it’s cranky old man advice. Enjoy and let me know if you have your…
  • Creating art from something everyone sees…David Imus and maps

    Josh Morgan
    29 Sep 2014 | 11:21 pm
    Every once in awhile an artist is rewarded for something that others may view as mundane.  It’s the combination of utility and craft that together creates beautiful art. Maps are all around us.  When you look past their ubiquity, you can see art.  One of the most famous examples of this is the NY Subway map, and the beauty and perspective provided by maps was the subject of one of my favorite episodes of “The West Wing.” I have a large map of England from 1814 in the foyer of our home that always serves as a great conversation starter:   This evening I read an…
  • Balance.

    Josh Morgan
    15 Sep 2014 | 11:51 pm
    I work at a PR agency.  We work with a lot of clients.  Some of the clients are the type that warm your heart, and some aren’t. They aren’t “bad,” they just don’t provide the extra satisfaction of the “social good.”  (Yes, at this point one can make the case that as long as companies don’t hurt people they are doing a social good by providing a service, creating jobs, creating wealth that can be used for good etc., but that’s secondary here.) So, by day, yes I do get the chance to sometimes work on things that are truly good, and other…
  • Do you want to connect on LinkedIn?

    Josh Morgan
    9 Jul 2014 | 11:57 pm
      Then that shouldn’t be our first interaction.  Going back through my old posts, I started writing about LinkedIn first in 2007. I’ve written about my first comparisons between how I was using LinkedIn and Facebook, how as a small business owner I used LinkedIn to land a client, and many times how the people at LinkedIn are masters at using their own data to tell stories. This is about how I use LinkedIn and some advice for students.  I use the network as a way to keep up with people I know professionally.  This means it’s someone I’ve worked with, or met in a…
 
  • add this feed to my.Alltop

    Mark My Words

  • TWITTER TARGETS

    Dave
    31 Oct 2014 | 8:27 am
    Twitter decides to hire a ‘campaign strategist’ to woo Britain’s biggest advertisers ahead of its flotation on the stock market. http://news.sky.com/story/1153305/twitter-targets-100-top-uk-advertisers
  • A careless toss of a coin!

    Mark Borkowski
    31 Oct 2014 | 7:39 am
    Whether you believe it or not isn’t the point. The announcement on Twitter that Cadbury’s had lost the festive spirit and cancelled supplies of chocolate coins fuelled an outcry of emotion from the crowd. That’s the point. Was this a stunt? That remains to be seen, but Cadbury’s failed to respect the emotions of their audience, either by commercial pressure or by exposing people to the playing up of the brand. Loudly announcing (with some tactical timing) a well loved brand is to be discontinued is nothing new. We all remember the Heinz Salad Cream stunt after all. “People preferred…
  • SMARTEST SPECIES

    Dave
    30 Oct 2014 | 8:27 am
    The geek may inherit the earth, but PR practitioners will still be masters of the message. http://www.prweek.com/article/1215056/smartest-species-tech-jungle
  • Apple’s Tim Cook

    Dave
    17 Oct 2014 | 7:49 am
    Apple’s Tim Cook: Martyr Or Visionary? Steve Jobs’ suited successor, Tim Cook, may not excite the same quasi-religious fervour, but those who lament that Apple’s heyday is behind it may yet be proved wrong. http://www.managementtoday.co.uk/news/1313403/apples-tim-cook-martyr-visionary/
  • We’re not that Isis

    Dave
    17 Oct 2014 | 7:37 am
    ‘No, we’re not that Isis’: when news taints your brand A Sunderland pub, a Malvern clothes shop and even Downton’s dog are learning that not all publicity is good http://www.theguardian.com/business/shortcuts/2014/oct/13/not-isis-name-change-sunderland-pub-malvern-shop-news-brand
  • add this feed to my.Alltop

    Deirdre Breakenridge

  • The Importance of Building Brand Reputation in Today’s Social World

    Deirdre Breakenridge
    29 Oct 2014 | 8:56 am
    A Guest Post By Jason Mollica We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. Remember CelebBoutique’s tweet about Aurora trending on Twitter? How about DiGiorno not paying attention to a trending topic and getting in a ton of hot water? This is all part of the importance of having a concrete plan for a brand’s social networks. If you don’t have a plan, you’re going to fail on Facebook and Twitter. On Wednesday, Nov. 5th at 8 p.m. EST, I’ll be a guest as Prof. Breakenridge moderates an NYU Public Relations and…
  • #PRStudChat Halloween Special: Nightmares of a PR professional

    Deirdre Breakenridge
    22 Oct 2014 | 8:15 am
    Guest Post by #PRStudChat Co-Founder Valerie Merahn Simon On Tuesday, October 28th at 8:30 p.m. eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry.  Participants will be asked to share their thoughts and advice on a number of scenarios, including: · The phone rings with a reporter from @NYTimes who shares allegations of insider trading by your company executives. · You receive an email from the head of IT. It seems private customer data…
  • PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

    Deirdre Breakenridge
    16 Oct 2014 | 6:40 am
    Somehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ).  My goal for session was to challenge communicators and push the envelope with new roles and responsibilities, as a result of our continuously changing landscape. Here are the THREE big trends that communications professionals need to pay attention to closely,…
  • Announcing #50Shows: Giving Women a Platform and a Voice

    Deirdre Breakenridge
    6 Oct 2014 | 5:56 am
    Being a woman in business and a mom juggling family responsibilities certainly has presented many great adventures and challenges. They say, “Balance, balance, balance.”  I’ve spent a large part of my career finding this balance between career and family, as well as mentoring other women, both seasoned and young professionals, to do the same.  My mantra has always been to grow by embracing new opportunities, even when the journey is uncertain. I don’t often mention my younger years when I was a single mom and owned a marketing communications firm at the same time. There were some…
  • Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

    Deirdre Breakenridge
    30 Sep 2014 | 6:19 am
    If you haven’t checked out theSkimm, I encourage you to take a look. I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit?”  For me, theSkimm is an essential resource. For those of you who are curious about theSkimm and how the newsletter came to life, here’s a Q&A with theSkimm co-founders, Carly Zakin and Danielle Weisberg. Carly and Danielle took a few moments out of their busy day to share more about the Daily Skimm, which I read and enjoy every weekday. Q. News is so important for communication…
  • add this feed to my.Alltop

    Solo PR Pro

  • Modern SEO Cheat Sheet for PR Pros [Infographic]

    Kellye Crane
    28 Oct 2014 | 5:00 am
    In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect? (For more on this specific update, see Press Releases and Google – What PR Professionals Need to Know to Promote Without Penalty.) Even for PR pros well-versed in SEO tactics, the constant changes can be dizzying. And if you don’t know a Penguin from a Panda (the Google code…
  • Chat Recap: Managing Your Self-Employed Business

    Kellye Crane
    23 Oct 2014 | 5:00 am
    The rise of the independent nation is well underway, and much of world has recognized the critical role professional independent consultants can play in today’s workforce. As the environment for freelancers and contractors continues to evolve, those of us who are self-employed need to stay abreast of the changes in attitudes and best practices, so we can position our businesses for greatest success. During this month’s #SoloPR Topic Chat on Twitter, our special guest Sara Conde, the director of consultant services for MBO Partners (producers of the annual State of Independence in…
  • Negotiating and Business – Join This Week’s #SoloPR Topic Chat

    Kellye Crane
    21 Oct 2014 | 7:50 am
    Tomorrow (Wednesday, 10/22/14) at 1-2 p.m. Eastern time, we’re looking forward to our monthly #SoloPR Topic Chat on Twitter (never participated in a Twitter chat? Here’s how!). Sara Conde, director of consultant services, MBO Partners Our special guest will be Sara Conde, the director of consultant services for MBO Partners (producers of the annual State of Independence in America workforce study). With Sara’s expert input, we’ll be discussing the following topics: 1. What has changed about consulting and being self-employed in the past 5 years? 2. What is the hardest thing…
  • How to Optimize a Business YouTube Channel

    Karen Swim
    14 Oct 2014 | 5:00 am
    According to a Pew Internet study the majority (78%) of adult internet users watch or download videos, and among the most watched content is educational and how-to videos. With YouTube being the top site for video (and with the benefits that come from being Google-owned to boot), brand managers and communication pros should ensure they’re taking every step to leverage this asset. Throwing a video up on YouTube is easy, but taking a little extra time to get the most out of the platform can yield great results. The infographic below lists some valuable insights and handy tips to help you…
  • Chat Recap: #SoloPR Twitter Chat Turns 5!

    Kellye Crane
    9 Oct 2014 | 5:00 am
    This week, we celebrated the #SoloPR chat’s fifth birthday! Longer than any other continuously running PR chat on Twitter, we’ve gathered an amazing group of professionals who play hard, work harder, and are always interested in helping and learning from each other (everyone is welcome – learn how to join us here!). With our trademark “smarts and sass,” we marked the occasion with a look back and a look ahead, chatting about the following questions: Q1: Where were you five years ago? Could you have imagined where you’d be now? Q2: What’s the best piece of…
 
  • add this feed to my.Alltop

    Paul Stallard

  • Not arrogant, just better

    mattseymour
    31 Oct 2014 | 6:00 am
    A few months ago Berkeley PR launched its new website and I was asked to draft a new bio. Instead of just writing Paul Stallard, we decided to write a header that said something about us and about the way we work. Great idea when sat in the boardroom. Not such a great idea when you have to sit down and write it. That said, (rather smugly), I’m happy with mine: Not arrogant, just better. For those of you who don’t know I’m a Red and there is a flag that is displayed at ground around Europe whenever United play saying just this. It is a hat tip to how I like to ‘relax’ outside of…
  • Want to work for Berkeley PR? We drink a lot of coffee and are bloody brilliant! #PRjobs

    mattseymour
    31 Oct 2014 | 5:58 am
    Yesterday Berkeley PR got confirmation that it has been named as a finalist in the Thames Valley Business awards for the best place to work category. Yay us. But it is also good timing as we are looking for people to join our team. If you fancy seeing why we are so well thought of as an employer and want to join a fast growing and exciting company then drop us a line. We have trainee account exec and senior account exec roles in Reading and an account manager position in Bristol up for grabs. For more information about each check out our Berkeley PR careers page The post Want to work for…
  • #VoteStallard and all your wildest dreams will come true

    Paul Stallard
    28 Oct 2014 | 3:00 am
    Ok, that might have been a slight exaggeration….unless your wildest dreams are related to the future of the PR industry. In which case I might be able to kinda help. I have been nominated for the PRCA PR Council 2014/2015. The election began yesterday and will run until 5pm on Friday, 31st October and I would love to have the chance to get involved…….but need some votes. Here’s the link to the online voting form https://www.surveymonkey.com/s/PRCACouncil1415 where you can choose your three favourite candidates and hopefully I will be one of them. They have asked us to run an active…
  • PR week awards 2014

    Paul Stallard
    27 Oct 2014 | 10:46 am
    This year I attended the PR Week awards for the first time as a judge. I have blogged earlier this year about what a rewarding experience I found being judge to be, so it was great fun to attend on the night and see the categories I had helped to choose the winner for, bound up to the stage and grab a selfie with their award and the host James Cordon. I also have to say, I thought he was brilliant and a real highlight. Berkeley PR were up for an award which was a real thrill and although Sony Playstation went home with the trophy we were just delighted to be there. Great night, lots of fizz…
  • Where will you be sleeping on 3rd October 2014?

    Paul Stallard
    25 Sep 2014 | 8:27 am
    Your bed, maybe a relaxing hotel while on vacation? Wherever it is I am sure it will be warm and safe. I will be spending the night along with eight other colleagues sleeping on the streets of Reading to raise awareness and funds for abused and homeless children across UK & Ireland. With the current financial pressures on families, homelessness & child abuse is on the increase across UKI. Please help by supporting to make a difference. To help raise our target of £3k we are running a prize draw next Friday (3 October) with a first prize of an iPad Mini. BUT we need you. We are…
  • add this feed to my.Alltop

    techaffect.com

  • 90 Seconds to PR Success – Affect’s New Video Series Launches Today!

    Steven Melfi
    27 Oct 2014 | 2:30 pm
    Today is a big day at the Affect office. After weeks of filming, editing and filming some more, we’re excited to launch our new video series, “90 Seconds to PR Success.” We know it’s difficult to find time during the day to learn new skills and expand upon your communications arsenal. That’s why we created “90 Seconds to PR Success.” In under a minute and a half, you’ll be able to learn new techniques or brush up on your communications strategies. We’ll be posting a new video each week to help you master the world of PR, marketing and…
  • Social Media Measurement in the C-Suite

    Erin Stanley
    27 Oct 2014 | 2:29 pm
    Share/Save Sandra Fathi, Founder and President of Affect, shares how to present social media to the C-suite and show value by measuring the information that the C-Suite needs to hear.  
  • Creating an Army of Effective Social Media Ambassadors

    Erin Stanley
    27 Oct 2014 | 2:26 pm
    Share/Save Katie Creaser, VP at Affect, discusses how to keep internal and external social media ambassadors informed and engaged.  
  • How to Create a Smart Social Policy

    Erin Stanley
    27 Oct 2014 | 2:24 pm
    Share/Save Learn how to make sure your company’s social media policy is aligned with business goals and existing policies with Senior Account Supervisor, Steven Melfi.
  • Great Strategies for an Engaging Media Interview

    Erin Stanley
    27 Oct 2014 | 2:22 pm
    Share/Save The most effective interviews share key messages and provide value to a reporter’s audience. Learn important points to follow interviews in our “90 Seconds to PR Success” video hosted by VP, Melissa Baratta.
  • add this feed to my.Alltop

    Everything PR

  • Rutenberg On The Benefit of Getting the Entire Commission

    Richard D. Pace
    31 Oct 2014 | 11:48 am
    Why do people become real estate brokers if not for the incredible opportunity to make a lot of money in a single transaction? Of course there are other reasons too; it can offer a flexible schedule, some live for the thrill of the sell, and, particularly in New York, some may enjoy the chance to network with celebrities and the socialites  Yet, few would argue  that money is the draw, and the ability to keep more of what they sell is always alluring.  Most brokers only see a small percentage of their commission, and few are aware that they can actually keep 100 percent of it if they knew…
  • Turkish Airlines Seeks A Public Relations Firm (Breaking PR News Exclusive To Everything PR)

    Richard D. Pace
    30 Oct 2014 | 1:29 pm
    Turkish Airlines, a 4-star airline flying to 260 destinations worldwide has issued a RFP for a PR campaign. Turkish Airlines Inside PR Work from EverythingPR They seek someone who can provide services including:Media Relations / Reputation ManagementRegional MarketingPlanningReporting / MeasurementTurkish Airlines maintains a growing global network of 260 destinations worldwide, flying to 108 countries, more than any other airline. Established in 1933 with a fleet of five aircraft, Turkish Airlines, a Star Alliance member, currently flies from gateways in six U.S. cities: New York, Chicago,…
  • Does This Cartoon Comparing Israel PM Netanyahu To WTC Bombers Reflect Reality?

    Richard D. Pace
    30 Oct 2014 | 7:03 am
    Prime Minister Benjamin Netanyahu some years ago reportedly said that  “The two main enemies facing Israel are The New York Times and Israeli newspaper Haaretz.” “They set the agenda for an anti-Israel campaign all over the world. Journalists read these publications every morning and base their news stories … on what they read in the New York Times and Haaretz.”Israel faces a public relations battle daily – and many feel that the international media is biased against Israel.Today, the left-wing Israeli newspaper compared Israel to the World Trade Center bombers with a cartoon of…
  • Promoting Beauty Products Social Media

    Richard D. Pace
    28 Oct 2014 | 2:42 pm
    Social media and the beauty industry go together like lipstick and mascara. Together, attention grabbing, intriguing and virtually unstoppable. Promoting beauty products online can effectively harness the share power that social media platforms provide in order to successfully market, create product awareness and to highlight the best features and benefits of make-up and other beauty products. Everyone desires a nice appearance. Making it easy for consumers to see why they should buy certain products, and that their peers are enjoying them inspires product loyalty and increases sales.
  • RECALLS: Honda CEO sets an impressive standard

    Richard D. Pace
    28 Oct 2014 | 7:47 am
    This article contains quotes from Ronn Torossian of 5WPR based in New York City.Very few things can wreck perfectly good public relations like a public recall. Just ask GM. But auto recalls don’t have to kill your credibility. Ronn Torossian reveals how a recent move by a top automaker’s CEO shows how one can turn negative news into positive PR.Honda recently announced a recall of 5 million cars in America related to faulty airbags. The issue, which has been responsible for at least four deaths, came on the heels of other massive recalls by competitors. However, unlike its competitors,…
 
  • add this feed to my.Alltop

    Blog | Stalwart Communications

  • A voice pr professionals will want to hear

    David Oates
    31 Oct 2014 | 2:12 pm
    I’ve always been a big fan of nonprofit investigative news site Voice of San Diego and its journalists. I recently read VOSD's revised reporter guidelines and mission “to turn the chaos of news into a story people can access and understand” and fell even deeper in love. VOSD's call rings true for what public relations professionals typically try to do with clients whether it’s crafting a pitch, drafting website copy or writing a proposal. A latent cheerleader inside my mind was responding “yes!” after every guideline for VOSD reporters. It’s good perspective for us pr pros when…
  • Thinking creatively can help you win big

    David Oates
    23 Oct 2014 | 1:40 pm
    Jason Cowan Earlier this month Colin Kaepernick, quarterback for the San Francisco 49ers made national headlines by wearing a pair of bright pink Beats by Dre headphones after defeating the Kansas City Chiefs. The NFL, which has an exclusive agreement with Bose, fined Kaepernick $10,000 for wearing the headphones, which were not approved by the league. Now, while some of you might be shaking your heads at what seems like an elementary mistake by a defiant young player, it could actually be a brilliant marketing stunt from Beats by Dre. Basically, what Beats by Dre stumbled upon, accidentally…
  • NFL teams, coaches and cheerleaders score an "A" in PR

    ajamison
    13 Oct 2014 | 3:21 pm
    If you follow sports, you’re probably familiar with Devon Still’s story. The Bengals decided to keep the defensive tackle on the practice squad so he could continue to receive health insurance to help his 4-year-old daughter, Leah, receive cancer treatments. In addition, the Bengals organization also announced they would sell Still’s replica jersey with all the proceeds going straight to Cincinnati Children’s Hospital. The Bengals Pro Shop’s website states that it will no longer accept orders for Still’s jersey after October 20 and to date, they are donating more than $1,000,000…
  • Why Major League Baseball should be thanking the Kansas City Royals

    David Oates
    12 Oct 2014 | 5:13 pm
    Like many others, I'm shocked at the play of the Kansas City Royals in the playoffs so far. A wild card entrant, they came back to beat an Oakland team that looked to be cruising to the division series, went on to sweep the favored LA Angels in three straight games and, as of this writing, are leading the Orioles in the best-of-seven AL Championship Series two games to none. Few would have dreamed that a team which hasn't seen the playoffs in 29 years would have had a chance let alone dominated the post season so far. One of those that I'm sure is very surprised is Major League Baseball…
  • Why staying with the times is a must in PR

    David Oates
    1 Oct 2014 | 8:30 pm
    The NFL sure has had it's run of bad press. Almost all of it is self-induced. Just when you thought the dust was settling, this happened: NFL says Abdullah should not have been penalized KANSAS CITY, Mo. (AP) - The NFL said Tuesday that Kansas City Chiefs safety Husain Abdullah should not have been penalized for unsportsmanlike conduct when he dropped to his knees in prayer after an interception. Whoops!! Good PR is not just being politically correct, but rather understanding the nuances of your audience base. In this case, the refs flat out blew it, and the NFL is dealing with yet another…
  • add this feed to my.Alltop

    prTini

  • Top PR Myths + Other Links You Might Have Missed (The Weekly Cocktail)

    Jeana
    31 Oct 2014 | 7:29 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  The Five Parts to Brand Storytelling Nearly Everyone Misses The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms Mashable’s Branded Content Editor Talks Pitching Find and Live Your Dream in Three Easy Steps (client) Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos A Lesson in Rebranding From Monica Lewinsky How Facebook Is Changing the Way Its Users Consume Journalism Why Did Taco Bell Just…
  • Lessons from Prison: Writer’s Block and Humanity

    Heather Whaling
    28 Oct 2014 | 7:52 am
    I recently had the incredible opportunity to attend my second TEDx Marion Correctional event (that’s right a TEDx event in a prison!). The talks were just as powerful as the first time I went, but this time felt different. And, I learned a new way to overcome writer’s block — not exactly a lesson I anticipated learning in a prison. Chatting with an inmate at Marion Correctional. Some background: I’d been to Marion Correctional just a couple months earlier for my first TEDx-in-prison experience. (Apparently, spending time in prison is becoming a regular thing.
  • Tools Every PR Pro Should Know + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    24 Oct 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Content Creators Flee From YouTube, Flock to Facebook for Videos A Masterclass in Social Marketing: 7 Tips from the Experts Cision Continues Acquisition Spree and Snaps Up Gorkana (client) U.S. Marines Tap Female Executives For Advice On Growing Women In Ranks How Facebook and Google Now Dominate Media Distribution Solving The Skills Gap; Central Ohio Career Technical Education Partnerships Are Shaping Tomorrow’s Workforce Today (client) 20 Tools Every…
  • Analytics Resources for Communications Pros + Other Links You Might Have Missed (The Weekly Cocktail)

    Heather Whaling
    17 Oct 2014 | 4:30 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  So You’ve Made Content, Now What Do You Do With It? 6 Simple Habits of Successful Social Marketers Want to Improve Your Social Media Sharing? Harness the Power of Positivity in Social Media 6 Small Changes to Your Morning Routine Will Transform Your Entire Day 10 Storytelling Tips for PR Pros How to Avoid Social Media’s 4 Most Common Pitfalls Toms Founder: 3 Killer Advantages of Social Impact Businesses ‘Invite a Weirdo to Lunch’ and Four…
  • My Bad Blogger Confession (and Reboot)

    Heather Whaling
    14 Oct 2014 | 8:37 am
    Hi, my name is Heather. And, I have a confession. I’ve been a bad blogger. Like, a tragically bad, absentee blogger. If I’m being really, really honest, I fell out of love with blogging. When I first started blogging, it was fun. I wrote about whatever I wanted and didn’t really care if it tied back to my business. I was just exploring the medium. That quickly changed: In the early years of my company, I was tracing 75% of all of my business back to relationships that began online — and much of that was directly or indirectly tied to this blog. So, then I felt…
  • add this feed to my.Alltop

    theblueballroom

  • Digital communication goes pet mad

    Christopher
    29 Oct 2014 | 4:21 am
    New uses for digital communication never cease to amaze and, very often, to bemuse – none more so than PetCube. A remote camera allows absent owners to communicate easily, and even play games, with their dogs or cats back at home. The brainwave of a Ukrainian start-up, PetCube will doubtless do well Britain where, most will agree, people have an unhealthy obsession with their pets. It’s surely only a matter of time before ‘StaffCube’ is launched for use by over-zealous communicators in the boardroom. Watch this space! The post Digital communication goes pet mad appeared first on…
  • The Power of One – ten days on from thefuturestory

    Sheila
    28 Oct 2014 | 7:56 am
      The whole ethos of thefuturestory is to explore and debate significant and relevant topics that impact the business landscape and to build our understanding of wider economic and socio-political trends that set the context for what we are charged to do, as communicators and HR professionals. Our discussions have ranged from technology and democratisation, open and big data to social business and social media. All topics that are high on our “must know” or “must find out about” lists and all highly pertinent to communications, the media, and how people are expected to behave at…
  • Wo gehobelt wird, fallen Späne

    Paul Embleton
    28 Oct 2014 | 2:00 am
    Earlier in the week I managed to scrape together a few hours to complete a pet project, the culmination of which had been eluding me – to sand down and prepare a Hobelbank for my kitchen. A Hobelbank, in case you didn’t know, is a German carpenter’s workbench. Wanting something that oozed patina and shabby chic, I was lucky enough to locate a truly decrepit example. When I say decrepit, I don’t mean rickety or about to fall apart. On the contrary, this beast is epically chunky and robust. It is however covered in deep gouges, crevasses and splits, the ravages of years of use. Capable…
  • Communications: the little things

    Cara
    27 Oct 2014 | 9:12 am
    It sometimes only takes a little thing to keep someone happy when times get hard. This lovely video from Ireland’s Health Service reminds people to find the little things that work for them. I think the video works really well as it uses such simple storytelling: a man, in what is clearly an authentic voice and not that of an actor, tells us how he was bullied at work and how some heartfelt words from his brother lifted his spirits. The simple and calming graphics complement the story well, and the hashtag #littlethings provides a memorable and gentle call-to-action. It is a good rule…
  • Digital communication award winners

    Nicky Redmond
    27 Oct 2014 | 4:31 am
    This week has been one to remember. Some months ago we submitted some of our work to the Digital Impact Awards who recently informed us that we’d been shortlisted along with six others in our category. On Tuesday we attended the glitzy awards event in London with some of our clients and colleagues and were delighted to have won/win? Bronze Awardfor‘Best Digital Employee Communication’ for our work for Roche Pharmaceuticals. I was particularly delighted because the Roche project was one I have been working on since starting at theblueballroom in January. We devised an online platform…
 
  • add this feed to my.Alltop

    Sword and the Script

  • Kevin Spacey: Conflict as a Marketing Counter Narrative

    Frank Strong
    28 Oct 2014 | 3:00 am
    The story is everything, but conflict is everything to the story. So says Kevin Spacey who was the key note speaker of the Content Marketing Institute’s annual conference and CMI released this highlight video in an email today. The video is embedded below and well worth the five minutes it takes to watch it. Though he can clearly pronounce the term “GIF” correctly, I’m not sure he knows much of anything about content marketing.  He does appear to have a grasp of storytelling and insofar as that’s a foundation of content marketing, then his ideas are interesting. “Our stories…
  • Study: Big Companies Lag at Blogging, Social Media

    Frank Strong
    21 Oct 2014 | 3:00 am
    I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. My interpretation of the results are completely different than those of the researchers who concluded: “The 2014 Fortune 500 has now fully embraced new communications tools that have taken so many other sectors by storm.” “These giant corporations are demonstrating an interest in experimenting with new tools.” “This is a group that…
  • Super Original Thinking is Required to Topple Facebook

    Frank Strong
    14 Oct 2014 | 3:00 am
    Market research, social engineering and a little bit of luck seemed to produce a spate of so-called “boy bands” in the late 1990s. It was a radical, if not unpalatable idea, that hit artists could be fabricated rather than discovered. It became a formula that underscores how much closer the entertainment community is to social science than it is to art.  It wasn’t a new concept, but it was the one that turned heads the most, since a time when Levitttown first placed that oh, so perfect tree. The Truman Show, Minority Report, the Matrix – take your pick, or perhaps take your pill, but…
  • Study: Effective Content Marketing Has One Element

    Frank Strong
    7 Oct 2014 | 3:00 am
    Walk with me for a moment – to about 30 years ago.  The setting is the 1980s sitcom Growing Pains and Mike Seaver’s teacher had found – after the conclusion of an exam – that Mike had written out answers to the test on the bottom of his sneaker. In pleading his case to his parents, Mike claimed while he admittedly planned to cheat on the test, he didn’t have to actually cheat.  In other words, during the process of writing out the answers on his sneaker, he had internalized the answers and could recall them from memory.  He rattled off a bunch of answers to prove his point. It…
  • Should PR Pros Sign up for Ello?

    Frank Strong
    30 Sep 2014 | 3:00 am
    If a life immersed in technology seems to be getting faster, it’s not just that technology enables us to be faster, but the process of creating faster technology is getting faster. “Today a kid in a garage can start a company, that goes viral and can touch a billion people,” as one technologist put it eloquently recently. Ello is a great example. The social network shed obscurity, scrambled to adjust to sudden growth – to the tune of a reported 45,000 requests to join an hour – and experienced a PR backlash in the span of just a few days. “Ello doesn’t have to be storing and…
  • add this feed to my.Alltop

    Crenshaw Communications

  • Our Favorite PR Horror Stories (And Lessons)

    Michelle Han
    30 Oct 2014 | 9:19 am
    Halloween has us thinking about some scary PR experiences we’ve personally endured or heard about. Rarely can these mishaps be predicted, but sometimes they can be avoided after we’ve stopped cringing at the memory. Here are some of our favorites. Disaster preparedness. Two years ago, just before Halloween, Hurricane Sandy struck here in New York. We had a potential overseas client fly in to meet with us and four other agencies in a competitive search. The day before the meeting, our office was in the “dark zone” without power, our server down, and the prospect…
  • “Winning And Losing” Election-Year PR Strategies

    Dorothy Crenshaw
    29 Oct 2014 | 3:59 am
    Like many PR professionals, I love an election year. The communications strategies embody what Michelle Han calls a “vote for me” story (or, as I like to think of it, the Coke vs. Pepsi angle.) And though midterms aren’t usually very interesting, with control of the Senate up for grabs, this year is different. Many races are too close to call, and every move is magnified. The most effective campaigns won’t be known until the votes are counted, but PR professionals can often learn from election-year PR. Unfortunately, it’s mostly about what NOT to do, given the…
  • 7 Tips for Building Effective Global PR

    Marijane Funess
    28 Oct 2014 | 3:08 pm
    Whether  launching a B2B technology service, a medical device or new consumer product, many of the rules of the (international) road remain the same. This month, for example we will provide PR support for the international debut of a health technology product at a prominent overseas trade show. Next month, we’ll be launching a social app that’s popular in Europe but unknown on these shores. Those are very different assignments but there are some common requirements. Gather best practices.  It’s helpful to study key business categories, particularly those in regulated…
  • The Sprint Vs. Marathon To PR Approach

    Michelle Han
    24 Oct 2014 | 12:20 pm
    No doubt you’ve heard many a newsmaker say, “It’s not a sprint, but a marathon.” With the start of marathon season here in the Northeast, this got us thinking about how we view PR: is it a sprint, or a marathon?  (Full disclosure here: as a three-time marathon finisher, I’m partial to the “marathon” approach to most things in life, so I’ll skew to taking the long view on things, including PR!) That said, it’s worth pondering a comparison of the two when considering a PR campaign. There’s great value to the PR sprint to the finish.
  • Why PR Should Rethink Social Influence

    Dorothy Crenshaw
    24 Oct 2014 | 8:03 am
    What if everything the PR industry believes about social influence is wrong? And that there’s no such thing as truly viral content? That’s the case made by Duncan Watts, network-theory scientist for Microsoft Research, whose views are outlined in the book Everything Is Obvious (Once You Know The Answer.) His research challenges accepted thinking about “viral” memes propagated by so-called citizen influencers (like hipsters or alpha moms), as widely promoted by Malcolm Gladwell and others. Watts spoke at the annual PR Council’s Critical Issues Forum, and his…
  • add this feed to my.Alltop

    Storytelling Techniques For Effective Business Communications

  • Why PR Should Treat Facebook Like a Media Property

    Lou Hoffman
    29 Oct 2014 | 8:33 pm
    Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) asking the key question, “What third-party sources do you depend on for information to help you in your day-to-day job?” They could answer with as many sources as they liked. This way, we could better target the media properties that reach this audience on a behalf of a client keen to gain greater mindshare in the retail channel. Guess which publication won? Actually, it wasn’t a publication. Google won. More than any single publication, Google was the source most mentioned as a…
  • How’s the Storytelling in the Facebook Page from North Korea’s Airline, Air Koryo?

    Lou Hoffman
    26 Oct 2014 | 8:33 pm
    People often assume that I’m anti-Facebook just because I’m the only human being in Silicon Valley without a Facebook page. Not true. For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Take that photo of a customer smiling over the company’s product/service or that video of employees raising money for a worthy cause, publish on Facebook and voila! You instantly bring out the humanity of the brand. Which got me wondering how well this concept travels with brands in countries with “controlled” governments. I didn’t exactly pull Air Koryo,…
  • It’s Not an SEO’s Job to Create Content

    Lou Hoffman
    22 Oct 2014 | 6:30 am
    Search Engine Watch blasted out this headline and accompanying post last week. It’s yet another piece of evidence for why we’re (and public relations) in a better position than SEO consultancies to implement organic search campaigns. As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). Paid search puts a premium on technical acuity and clever messages, not narratives that prompt the reader to say “Check this out!” Organic search has always been more of an afterthought for the SEO…
  • A Special Post to Help PR Agency Professionals Decode 11 Client Phrases

    Lou Hoffman
    19 Oct 2014 | 8:33 pm
    Cryptology, the science of coding and decoding messages, doesn’t appear in the mass communications syllabus at universities. And PR consultancies don’t invest in cryptology equipment like the handy “Lorenz SZ.42 Cipher Machine” pictured above (it’s a beauty). Yet, how PR professionals on the front lines interpret a certain client phrase can make or break an account. No need to run out to Office Depot to check out the fall lineup of cryptology machines. As a service to the profession and advancing the client-agency relationship, we’ve captured client phrases that consistently find…
  • Every Online Interaction with Your Readers Can Be a Brand-building Moment

    Lou Hoffman
    14 Oct 2014 | 8:33 pm
    You may be a company in the bowels of B2B. The content may involve something as mundane as an email signoff or, in the case that I’m about to highlight, subscribing to a blog. Every online touch point offers the chance for storytelling and making an impression that builds your brand. Keep in mind that my definition of storytelling in business does not mean building out a story arc with a protagonist, bad stuff and redemption. Just having fun with language can qualify as business storytelling. The humble subscription to a blog makes for a good Exhibit A. While I’m using an example from…
 
  • add this feed to my.Alltop

    Your Story

  • Garcinia Cambogia for weight loose is safe??

    Duke Lemur
    29 Oct 2014 | 4:49 am
    Garcinia Cambogia for weight loose. Recently one of the famous pills is Garcinia Cambogia for weight loose. Getting weight has become huge problem in our times. We have so many pressures and things to gain weight but we don’t have much solution. Even exercise is a long term solution. So people want to have a quick solution. Weight loss pills are one of the solutions. Now Garcinia Cambogia is the top choice for weight loose among the people. It makes weight loose is almost effortless. So people are hurrying to buy this product. That is why it has become top selling product around the world.
  • Try Garcinia Cambogia for weight loose – It’s wonderful!

    Duke Lemur
    29 Oct 2014 | 2:34 am
    Garcinia Cambogia for weight loose. Recently one of the famous pills is Garcinia Cambogia for weight loose. Getting weight has become huge problem in our times. We have so many pressures and things to gain weight but we don’t have much solution. Even exercise is a long term solution. So people want to have a quick solution. Weight loss pills are one of the solutions. Now Garcinia Cambogia is the top choice for weight loose among the people. It makes weight loose is almost effortless. So people are hurrying to buy this product. That is why it has become top selling product around the world.
  • Does Garcinia Cambogia Really Work? Everything You Want To Know!

    Duke Lemur
    29 Oct 2014 | 2:16 am
    Garcinia Cambogia for weight loose. Recently one of the famous pills is Garcinia Cambogia for weight loose. Getting weight has become huge problem in our times. We have so many pressures and things to gain weight but we don’t have much solution. Even exercise is a long term solution. So people want to have a quick solution. Weight loss pills are one of the solutions. Now Garcinia Cambogia is the top choice for weight loose among the people. It makes weight loose is almost effortless. So people are hurrying to buy this product. That is why it has become top selling product around the world.
  • Garcinia Cambogia Extract – Is It Safe??

    Duke Lemur
    29 Oct 2014 | 2:03 am
    Garcinia Cambogia for weight loose. Recently one of the famous pills is Garcinia Cambogia for weight loose. Getting weight has become huge problem in our times. We have so many pressures and things to gain weight but we don’t have much solution. Even exercise is a long term solution. So people want to have a quick solution. Weight loss pills are one of the solutions. Now Garcinia Cambogia is the top choice for weight loose among the people. It makes weight loose is almost effortless. So people are hurrying to buy this product. That is why it has become top selling product around the world.
  • garcinia cambogia what you need to know about weight loose

    Duke Lemur
    29 Oct 2014 | 12:10 am
    Garcinia Cambogia for weight loose  Garcinia Cambogia for weight loose. Recently one of the famous pills is Garcinia Cambogia for weight loose. Getting weight has become huge problem in our times. We have so many pressures and things to gain weight but we don’t have much solution. Even exercise is a long term solution. So people want to have a quick solution. Weight loss pills are one of the solutions. Now Garcinia Cambogia is the top choice for weight loose among the people. It makes weight loose is almost effortless. So people are hurrying to buy this product. That is why it has become…
  • add this feed to my.Alltop

    Online PR and social media agency - Liberate Media » Blog

  • Study shows digital shopping is not growing as quickly as you might think

    Lloyd Gofton
    30 Oct 2014 | 3:54 am
                    The “Connected Shopper” study by Geometry Global is a... The post Study shows digital shopping is not growing as quickly as you might think appeared first on Online PR and social media agency - Liberate Media.
  • Google Analytics for PR

    Jeremy Lloyd
    26 Sep 2014 | 4:19 am
    Data and analytics serve two important purposes in PR, strengthening campaign outreach and measuring impact. They are part of the daily... The post Google Analytics for PR appeared first on Online PR and social media agency - Liberate Media.
  • ESOMAR Congress Social Media Clinic case study

    Lloyd Gofton
    23 Sep 2014 | 4:07 am
                        Our latest case study is now live... The post ESOMAR Congress Social Media Clinic case study appeared first on Online PR and social media agency - Liberate Media.
  • Social Network cheat sheet

    Lloyd Gofton
    17 Sep 2014 | 2:34 am
    Our friends over at Prohibition PR have developed this social network cheat sheet, which we thought was very useful... The post Social Network cheat sheet appeared first on Online PR and social media agency - Liberate Media.
  • Liberate Media at ESOMAR Congress

    Lloyd Gofton
    1 Sep 2014 | 2:10 am
      ESOMAR Congress begins next week (September 8th) in Nice, France. As the biggest event in the... The post Liberate Media at ESOMAR Congress appeared first on Online PR and social media agency - Liberate Media.
  • add this feed to my.Alltop

    CyberFootprint

  • #MKTFEST Day 1: Workshops

    Honza Felt
    31 Oct 2014 | 11:24 am
    While the conference part of Marketing Festival starts tomorrow, diehard Internet marketing enthusiasts gathered in hallowed halls of a local college already today. Workshop time! Let me share with you assorted tidbits of knowledge I have (possibly) gained from today. Your attention is limited, so let’s focus only on actionable “do it now” tips. There will be more on both of these topics later. Simo Ahava: Google Tag Manager Masterclass I would like to be as concise as possible, but trying to sum up all the thoughts and exercises into a list would be royally idiotic. Here is…
  • Personal Branding: Turn The Mirror On Yourself

    Honza Felt
    22 Oct 2014 | 8:12 am
    Most people consider happiness at work a contradiction in terms. Fortunately, the secret to feeling happy with your career choices isn’t complicated. All it requires is self-reflection and decisive action. Understand the past Back in the days, your career choices were limited. Most people had their lives lined up by birth. Parents bequeathed them a heritable title or a trade or a farm or a life of poverty. The advent of capitalism and entrepreneurship radically changed the game. Suddenly, you could become educated and develop your skills. All you had to do then was to get through the…
  • Creative Mornings Prague: Failure

    Honza Felt
    31 Aug 2014 | 8:28 am
    “Fail early, fail fast.” This entrepreneurial mantra has been embedded in my mind for a while. To learn more about the exciting phenomenon of screwing up, I have attended a Creative Mornings Prague lecture on failure and I learnt that… …whoa, back it up a bit! You want insight, yet you don’t even know who was offering them. Karel Janeček is a massively successful entrepreneur mathematician turned philanthropist. He founded the most prosperous Czech company specializing in algorithmic trading and providing liquidity for financial markets (huh?). Before he made it…
  • Hidden Gems from TED: Hacking

    Honza Felt
    12 Aug 2014 | 7:26 am
    As you may or may not know, I’m a massive TED freak. I love to dig into a topic and absorb as much as I can of it. This week, I delved into data security, systems vulnerability and even cyber espionage. Here is the best of TEDx talks on the subjects. Enjoy! Top Hacker Shows Us How It’s Done From hacking regular locks to credit cards and malaria, Pablos Holman’s talk underlines the importance of addressing and patching any system’s vulnerabilities. After you will have seen it, chances are you will not look at systems surrounding us the same way. Hacking 101 Frank Heidt…
  • The Future of Customer Service on Social Media

    Honza Felt
    17 May 2014 | 7:32 am
    The lines between customer care and social media marketing are becoming increasingly more blurred. Let’s look at the situation we find ourselves in. Customers are demanding better service. Companies are trying to create and maintain more personal outreach initiatives via social media. Social marketers are desperately trying to predict the future. Indeed, what does the future hold? Vít Horký from Brand Embassy and Lenka Krsová from Charles University tried to answer this pressing question at its #futurecare mini-conference this Wednesday. However, the star of the evening was Polle de…
 
  • add this feed to my.Alltop

    Public Relations Sydney

  • How to make your key messages interesting

    Catriona Pollard
    26 Oct 2014 | 10:37 pm
    Key messages are the core messages you want your target audience to hear and remember. They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. A large part of public relations is repetition. The more times your target audience hears, reads or learns your key messages, the better recall they will have about your brand. And when you’re being interviewed for TV, radio or in print, you will feel better prepared. Here are some tips to help make your key messages…
  • Pitching etiquette – How to effectively follow up your media pitch with a journalist

    Catriona Pollard
    19 Oct 2014 | 3:55 pm
    A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch. Once it’s sent and is out of your hands, you patiently wait for a reply and nothing is happening… Don’t worry it’s normal for this to occur. Remember journalists receive hundreds of emails and phone calls a day and unfortunately not all media pitches are…
  • How to use PR to promote a charity

    Catriona Pollard
    12 Oct 2014 | 2:33 pm
    Building the awareness of a charity organisation or charity event is important to encourage donations and support for the cause. Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. As many charity organisations have a strict budget they may not be able to afford to invest much money in advertising or marketing. Charity organisations can then conduct their own PR activities to promote the business and stick to their budget. Whether you are a charity organisation or running a charity event here are some tips…
  • How to write a company announcement media release

    Catriona Pollard
    6 Oct 2014 | 3:12 pm
    Company announcements are an important regulatory requirement for listed public companies. They are legally required to inform their investors, shareholders, customers and publics about their latest company news. Your company may not be legally required to release your news however it’s a useful tactic to incorporate into your PR strategy. By releasing your company news to the media and your target audience it helps to inform them of your current activities, highlight your successes and builds brand recognition. So how do you release your company news? The first place to start is to write a…
  • How to use emotions to build brand loyalty with your target audience

    Catriona Pollard
    29 Sep 2014 | 6:21 pm
    Emotion can be a powerful tool in business, if you know how to use it. Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. According to www.circles.com, over 70 per cent of consumer (audience) loyalty and spending decisions are based on emotional factors. These emotional decisions are derived from the consumer’s experience when interacting with a company. How the consumer (audience) feels is just as important as the product…
  • add this feed to my.Alltop

    PR Fuel - Public Relations News & PR Tips

  • Tips on Choosing an Appropriate Subject for Your Next Press Release

    prfuel_rb
    29 Oct 2014 | 7:30 am
    If you’ve had trouble recently getting the attention of even the most faithful of your editor and journalist friends, then you may need to take a look at the type of material you’re sending. You could be getting a little too “familiar” and started figuring that everything is ok to send or even write about.  In truth, though, not every subject is appropriate or even remotely interesting enough to craft a press release around. Before you open up Microsoft Word or pick up your notepad, take a second to consider if your subject matter even makes sense. Here are some tips to think about.
  • Public Relations Problems You Never Expected When You Started Out

    prfuel_rb
    29 Oct 2014 | 3:30 am
    Most PR pros have a grandiose idea of what public relations is before they go into the field. They see representation of it on TV or a movie and believe that the job is all glamour and hobnobbing with celebrities all the time. However, after a few years actually doing PR work, they quickly discover it’s not all glitz and fun.  In fact there are several things that pop up during your time as a PR pro. Some things you can predict, like fussy clients. Others you really can’t prepare for until you’ve gone through it. Here are some of the strangest problems I’ve encountered over the…
  • Differences Between Writing a Press Release and a Blog

    prfuel_rb
    28 Oct 2014 | 7:30 am
    Writing is writing, right? You sit down, bang your head on the desk for a while, and eventually you come away with something that resembles properly formed sentences. While there is some truth to this (especially the head banging part), it would be unwise to pretend that the process of writing a press release and a blog is the same.  Honestly, treating them as such could land you in some hot water. At the very least, it could mean that nobody wants to read your stuff, which is the opposite of what you want. There are a few key ways you should treat these two types of writing differently.
  • How to Find a “Home” for Your Press Release

    prfuel_rb
    28 Oct 2014 | 3:30 am
    You may remember the scene from Adam Sandler’s “Happy Gilmore” where he misses a putt by a few inches. He gets down on the ball’s level and starts yelling at it – “Why won’t you just go home? Are you too good for your home?” Does this scene remind you of anything?  I admit I’ve been guilty of yelling at a press release or two. I wrote an amazing piece and sent it to people I thought were a sure bet only for it to fail miserably. “Why don’t you go home, press release?” Naturally the press release didn’t answer back and it was just me, a crazy person, yelling at a…
  • Why Keyword Research Still Has Value for Press Release Writing

    prfuel_rb
    27 Oct 2014 | 7:30 am
    So the days of writing a press release for the sole purpose of SEO have come and gone. Easy come, easy go, as the saying goes. No longer is it advisable to craft a press release for the simple hopes of getting a little link juice out of it. For shame. But I would argue that it was never advisable to do so. The truth is that, even when Google may have been giving you something for those links, just churning out garbage releases to get a backlink always was a shortsighted plan. In my opinion, it did more harm than good. Not only did it help pollute the internet with so many crappy press…
 
  • add this feed to my.Alltop

    Communications Conversations

  • Talking Points Podcast: Talking wearable tech and the future of content with Weber Shandwick’s Greg Swan

    arikhanson
    31 Oct 2014 | 5:59 am
    This week, my esteemed co-host, Kevin Hunt, was down at the SocialMedia.Org Brands-Only Summit in wonderful Walt Disney World in Florida. So, this episode features our first with a fill-in co-host–Weber Shandwick’s Greg Swan. We sat down and talked about wearable technology and its impact on the future of content creation (really fun discussion, when you think about the possibilities down the road), Snapchat ads and Ello as a viable option for marketers. I also asked Greg a few questions about his (relatively) new gig at Weber Shandwick, shelving his long-time music blog, and his…
  • Should you feel ashamed for reading the hard copy newspaper?

    arikhanson
    29 Oct 2014 | 6:02 am
    Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. It’s not surprising. We’ve all read the headlines, after all. Newsprint is dead. Twitter and Facebook are the new newsfeeds. Other news sites are siphoning traffic from traditional media sites. Heck, some are even getting their news from Instagram (see how NowThis News is “breaking” news now). But, I can’t help it. I still love my hard copy newspaper. And I shouldn’t…
  • Do you need a separate visual tone for your brand online?

    arikhanson
    27 Oct 2014 | 6:16 am
    I’ve long been a fan of Starbucks use of visual marketing via their social accounts. Just look at their Instagram account. It’s a perfect mix of fan content (lots of #regrams lately) and not-over-staged brand photography. And, that last part is the key: “not overly-staged.” When it comes to visuals on social, most brands seem to use the same visuals they use in catalogs, in ads and on billboards. Think car companies. High-end jewelers like Tiffany’s. But, Starbucks takes a different tack. They almost seem to have a separate visual tone for their social media pics…
  • The best brand holiday use of Instagram I’ve seen yet–from Target

    arikhanson
    24 Oct 2014 | 6:37 am
    When it comes to holidays and social, well, brands haven’t exactly traditionally wowed fans and customers. When I think of branded experiences and holiday promos, I think of this: So, when I heard Target was creating a virtual trick-or-treating experience on Instagram earlier this week, I was automatically skeptical. Man, I couldn’t have been more wrong. Target’s virtual trick-or-treating experience on Instagram is a stroke of genius. Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY…
  • Talking Points Podcast: Do CEOs really need social media profiles?

    arikhanson
    23 Oct 2014 | 6:12 am
    It’s not a new discussion, but thanks to a post by Shelly Kramer this week (and a report on CEO.com), Kevin and I re-opened the conversation this week. We also discuss the recent MIMA Summit, talk to Shoutlet’s Greg Gerik and discuss Target’s new Instagram Halloween campaign. Hope you’ll take a listen…   SHOW NOTES – October 23, 2014 Greg Gerik http://www.shoutlet.com/blog/author/greg/ “Target Takes Trick-or-Treating to Instagram” http://adage.com/article/digital/target-takes-trick-treating-instagram/295401/ “Welcome to Halloween Hills:…
  • add this feed to my.Alltop

    Flack Me RSS News Feed

  • Streamers' Utopia

    Mike Bush
    31 Oct 7121 | 6:13 am
    Summary: It’s finally happening. After years of hoping, praying (begging?), and keeping our fingers crossed, those of us who have been advocating cutting the cord from Cable are finally seeing a light at the end of the tunnel. It started Wednesday, when HBO announced that, yes, they would be unbundling from cable and building a standalone service.
  • HubSpot Helping With Social Media Management

    Doug Bedell
    31 Oct 5652 | 6:13 am
    Summary: HubSpot provides us with a timely weekend activity – becoming familiar with and setting up a social media content management system. Seriously, social media takes planning and a disciplined method for finding and posting engaging content on a regular basis. It looks to us like this HubSpot system – starting with “Keep an updated content calendar” through “10) Set a time limit for each task” – should indeed keep your social media posts in a row.
  • Computers the New Editors – Oh Dear!

    Doug Bedell
    31 Oct 4489 | 6:14 am
    Summary: The New York Times – bless it for its coverage its own passing era – reports on how Facebook engineers and algorithms are becoming the overseers of what we once called news. Now, instead of events of some shared local or cosmic importance, “news” is what Facebook users may be interested in seeing in their “news feeds.” It looks to be an increasingly random way of gauging what’s going on “out there”.
  • Ebola's a Concern, but Flu's a Present Threat

    Doug Bedell
    31 Oct 3373 | 6:14 am
    Summary: It's all about what gets our attention in this media-driven world. We're duly concerned over the possibility of Ebola spreading to the U.S., but how much have you heard from your friends and neighbors about getting a fall flu shot? The latter ought to be the more pressing concern, notes the Rutgers Today site. "The flu," it advises, "takes anywhere from 3,000 to 48,000 lives a year in this country, depending on the severity of the disease in a given flu season."
  • 'Could Have' Makes For Horrible PR

    Doug Bedell
    31 Oct 2437 | 6:13 am
    Summary: Who would have thought that the Centers for Disease Control would have been so hidebound as to stick with lax infection control procedures when faced with controlling Ebola in the U.S.? “In retrospect, with 20/20 hindsight," said CDC Director Dr. Thomas R. Frieden, “we could have sent a more robust hospital infection control team and been more hands-on with the hospital from Day 1.”
 
  • add this feed to my.Alltop

    fresh as.... A Mynt Public Relations Blog

  • Today is a good day for the Internet.

    21 Oct 2014 | 11:08 am
    Earlier today, Google announced on its blog an extra layer of security for Google Accounts based on FIDO U2F support added to the Chrome browser, the first public deployment of FIDO U2F protocols and a major step in increasing Internet security. Starting today, the Security Key by Yubico with its FIDO U2F support lets users securely login to Google Accounts and any number of service providers who have or will adopt the FIDO U2F protocol. FIDO U2F is an emerging open authentication standards initiative with strong support from more than 120 end-user and vendor companies in the FIDO…
  • Increase your Non-Profit Success with these 5 PR Tips

    26 Aug 2014 | 10:52 am
    I recently read an article on EverythingPR on the value and effectiveness of a well thought out public relations plan to bring attention and recognition to Non-profits.  These tips are excellent not only for the audience for Non-profits but across all organizations and industries.___________________________Connect the cause - Your communication needs to make the cause matter to your target market. If they read or view your communication and are unmoved, it’s your fault, not theirs. You need to teach them something in a way that makes them want to learn more. To surprise and invite and…
  • No One Has Ever Loved Carrots More Than This Puppy - The BarkPost

    15 Jul 2014 | 11:04 am
    No One Has Ever Loved Carrots More Than This Puppy - The BarkPost: Seriously, this pup could turn everyone into a vegetarian. Our company dog Phife was featured on BarkPost!! No One Has Ever Loved Carrots More Than This Puppy!!!! We are so proud of him and his love of carrots! 
  • Tweet Tweet......

    3 Jun 2014 | 2:40 pm
    All the cool kids are doing it…. connect with us on Twitter!!! 
  • San Diego's NextLevel Celebrates 15 Year Anniversary!!

    5 May 2014 | 4:17 pm
    A great local San Diego success story! NextLevel has reached a new landmark with 15 years of double-digit growth and support for local and national markets.  NextLevel celebrates this anniversary with great pride as the company remains organically funded, has thrived through two major recessions, a dot.com bubble and to this day, maintains a perfect record with zero complaints via the Better Business Bureau.  Started in 1999, NextLevel developed a fully redundant, high-availability internet backbone which was created for first responders and mission-critical clients, whose interruption of…
  • add this feed to my.Alltop

    SF Chronicle

  • GBH Announces Selection to INSIDE Public Accounting's Best of the Best Firms List for 2014

    1 Nov 2014 | 2:00 am
    GBH CPAs, PC has been selected by INSIDE Public Accounting as one of the 10 accounting firms that received top honors as Best of the Best Under $5 Million. Houston, Texas (PRWEB) October 31, 2014 GBH CPAs, PC announced today that the firm has been selected by INSIDE Public Accounting as one of the 10 accounting firms that received top honors as Best of the Best Under $5 Million for 2014, recognizing overall superior financial and operational performance on more than 70 IPA criteria. The IPA Best of the Best Under $5 Million firms deliver a unique set of performance metrics achieved through…
  • Experience Advertising has Been Ranked the #1 Affiliate Marketing Company for October, 2014 for Affiliate Program Management Services OPM

    1 Nov 2014 | 1:30 am
    Experience Advertising has Been Named the #1 Rated Affiliate Marketing Company for October, 2014 for Affiliate Program Management Services OPM. Fort Lauderdale, FL (PRWEB) October 31, 2014 Following an in-depth vendor analysis, client evaluation, and program review, Topseos, the independent authority on digital agency vendors, announced recently that Experience Advertising Inc., was named #1 on their list of best affiliate marketing management agencies for October 2014. Experience Advertising, Inc. has garnered national attention since 2007 for their award-winning digital advertising…
  • ServicePattern Contact Center Platform Provides Service in 10+ Countries Globally

    1 Nov 2014 | 1:00 am
    A number of partners have successfully deployed Bright Pattern’s cloud contact center platform around the world in multiple languages, under their own private labels. This extends Bright Pattern’s coverage well beyond the United States and US-English based regions San Bruno, CA (PRWEB) October 31, 2014 A number of partners have successfully deployed Bright Pattern’s cloud contact center platform around the world in multiple languages, under their own private labels. This extends Bright Pattern’s coverage well beyond the United States and US-English based regions. In addition to 6…
  • The Best Double Strollers of 2014 Awards Have Been Announced by BabyGearLab

    1 Nov 2014 | 1:00 am
    BabyGearLab.com put 14 of the top double strollers through intensive tests over several months, to determine the winners (PRWEB) October 31, 2014 Pediatrician led BabyGearLab.com has released the results of their 3 month long testing of the Top Double Strollers for 2014 designed to determine which of the 14 products offered the very best in performance and features. BabyGearLab is one of the leading baby product review sites, providing comprehensive reviews of the most popular baby gear on the market. All of the strollers were put through extensive testing for metrics like maneuverability,…
  • New Book by Ahrynn McCann Revels in the Innocent Fun of Halloween

    1 Nov 2014 | 12:15 am
    Chad's World: The Curse Of Witchy Way follows lovable dinosaur Chad as he experiences the frights and fun of his first Halloween. Sacramento, CA (PRWEB) October 31, 2014 The 3rd installment of brother/sister duo Ahrynn & Josh McCann's popular series, Chad's World, finds lovable dinosaur Chad on an epic Halloween adventure in, “Chad’s World – The Curse of Witchy Way.” The Chad's World series addresses serious topics such as friendship, self-confidence, inner beauty and the acceptance of oneself and others, in a non-threatening light hearted way that makes a…
  • add this feed to my.Alltop

    InkHouse

  • Five Updates to the 2014 Associated Press Stylebook

    Steve Vittorioso
    31 Oct 2014 | 8:00 am
    The 2014 AP Stylebook is full of tricks and treats for writers as they peruse the newest edition of the journalistic-writing reference to keep their prose perfect. Packed with updates that have caused uproars from many linguists to some that have reflected the always-adapting English language, navigating the more than 500-page guide doesn’t have to be frightening – here are five of the most important updates: More than, over: An entry that has many writers up in arms, over is now OK to use in place of more than in reference to quantity. Editors enacted the change because over has become…
  • TV’s Golden New Age and the Change it’s Ushering In

    Beth Monaghan
    29 Oct 2014 | 5:00 am
    Hill Holliday’s Rebecca Panico with Univision’s Mehul Nagrani As she took the stage at Hill Holliday’s TVnext Summit CEO Karen Kaplan proclaimed, “Every aspect of the TV business will be reimagined.” This kicked off a day of insight into how TV is changing. The conversation was about more than TV though: it was about our culture, our communities and our world. It was about the coveted “consumer” that marketers are trying to reach, engage and influence. And that consumer is changing almost as quickly as the programming. As Kaplan noted, in the past year four of the six…
  • Got Data? It’s Time to Get Yourself a Silk

    Kristin Parran Faulder
    28 Oct 2014 | 9:16 am
    By now, you likely know how valuable data can be; if not, I recommend you start with Beth Monaghan’s post on data journalism. Data can help establish your company’s thought leadership platform, root your point of view in authority, demonstrate new trends on the horizon or that old trends are, well, old. If your company has data (whether it’s your own or commissioned by a research firm), it can be valuable in more ways than just helping you make critical business decisions. The challenge with data is figuring how best to analyze and share with your target audiences. The truth is, with…
  • Getting to Know Yourself: Community BuzzFeed Quizzes

    Lindsay Sydness
    27 Oct 2014 | 5:24 am
    BuzzFeed quizzes. You’re not always sure how you ended up there, but you now know which obscure Star Wars character you are. Mine is E-3PO aka the Silver Protocol Droid. We’ve discussed this incredibly viral trend in previous blog posts (InkHouse’s Rachael Tucker is “Posh Spice,” of course) but earlier this month, BuzzFeed announced that, in addition to making their own lists, community members are now able to make and publish their own quizzes. This is exciting news – and here’s why: quizzes are a great tool to encourage high engagement with users and drive website traffic. In…
  • Medium: The Data Behind the Stories

    Beth Monaghan
    23 Oct 2014 | 5:00 am
    I’m a Medium fan girl (InkHouse clients, I know a few of you are rolling your eyes in recognition). For those thinking, “What’s Medium?” it is the writing platform headed by Twitter co-founder Evan Williams. And it’s becoming a big deal. I was thrilled when Obama and Malala Yousafzai posted there recently and ratified my obsession. Medium has arrived. I’ve been testing different types of Medium posts. Some I’ve cross-posted from our InkHouse blog, others I’ve posted directly to Medium and then syndicated elsewhere (LinkedIn Publishing, media outlets, etc.), and some I’ve…
 
  • add this feed to my.Alltop

    Beyond the Wire

  • Worthy on the Web – Oct. 31, 2014

    Amanda Laird
    31 Oct 2014 | 9:34 am
    TGIF! Once again we’ve been busy reading the whole internet for you, so we’re looking forward to unplugging this weekend. Before you head out trick-or-treating tonight, catch up on what’s Worthy on the Web when it comes to PR, communications and media this week! North American news audiences and trust How many Canadians are reading the news and when? NADbank released highlights from their Canadian newspaper study, ranking the most read newspapers by market. Meanwhile, PewResarch has ranked U.S. news outlets by reader trust. How Facebook is changing the way its users consume journalism…
  • Canadian Content We Love: SEIU Healthcare’s #tomorrowtogether video

    Laurie Smith
    29 Oct 2014 | 4:00 am
    When the executive team of SEIU Healthcare (Local 1 Canada) embarked on a series of local, in-person appearances, they could have simply sent an email blast to their membership base and called it a day. Instead they opted to produce a video that would share the dates and locations of the upcoming roadshow while presenting the executives as people who would be easy to talk to and get to know. The saying goes, “You can’t have something good, fast and cheap. Pick two.” However, CNW’s Senior Video Producer Lana Pesch hit all the marks when she produced this fun, cost-effective and…
  • Worthy on the Web – Oct. 24, 2014

    Amanda Laird
    24 Oct 2014 | 7:19 am
    At the end of a tumultuous and heavy news week in Canada, we’re looking at accuracy when it comes to breaking news online and the changing state of the Canadian media in 2014. Coverage of Ottawa attacks around the globe With all of the incredible coverage of this week’s events in Ottawa we couldn’t deem just one article Worthy on the Web. Here Global News curated the front pages of newspapers around the world the morning after the attacks. How We Got Screwed by Pumpkin Spice Condoms At this time of year you can get just about anything flavoured with pumpkin spice, so when word of a…
  • Breakfast with the Media Video Archive

    Amanda Laird
    23 Oct 2014 | 4:00 am
    Didn’t get a chance to join our recent Breakfast with the Media sessions? Want to watch all the action again? Now you can download full-length video of events in Toronto, Calgary and Montreal, where some of Canada’s top journalists described the current news environment and how public relations professionals can best work with them in the new reality. And don’t miss our wrap-up post, 12 Things We Learned about Media Relations in 2014 from Breakfast with the Media. Toronto  Calgary Montreal (French only) Follow us @CNWGroup for more media and PR news and views. Tweeting about our…
  • Worthy on the Web – October 17

    Laurie Smith
    17 Oct 2014 | 5:41 pm
    When you curate a Twitter account featuring news media and PR news, it means you’re drawing from a resource set that provides an exciting real-time, world-view of emerging trends, memes and horrors, too. In the online world, even perspective can quickly lose perspective. So, in the spirit of maintaining a balanced view, here is what we found Worthy on the Web this week! Ebola: Perspective vs. Panic This week we’ve watched news coverage (and social buzz) of the growing Ebola crisis dominate our feeds with content ranging from responsible to fear-mongering to well over-the-top, as…
  • add this feed to my.Alltop

    Susan Marie

  • Late Autumn, Western New York

    30 Oct 2014 | 6:00 am
    The other day, we were blessed with fantastic, beautiful weather. I watched the trees, as they lost their leaves, blanketing the grass as the wind whipped wildly.  I thought to myself: This day moment is not going to last.  I went outside and on my back, lay down upon the grass beneath the trees and watched the leaves fall onto and all around me.  It was wondrous.  This is Mother
  • Early October : Buffalo New York

    24 Oct 2014 | 10:07 am
    Here are two videos I made showcasing early October [Autumn] in Western New York, Cazenovia Park in Buffalo, New York.  The videos feature music by a local band "I Was The Scarecrow"  You can listen to their music here :  http://iwasthescarecrow.bandcamp.com/https://www.youtube.com/watch?v=7WocXRODPyQ Check out the videos below!  https://www.youtube.com/watch?v=7WocXRODPyQ
  • "Heal Kashmir" [Inequality: Blog Action Day 2014]

    14 Oct 2014 | 6:13 pm
    Every year since 2007, thousands of bloggers have come together for one day to talk about one important issue, like Poverty, Climate Change and Human Rights. 2014 focuses on the rising issue of Inequality. Kashmir Since September 3, 2014, destructive monsoon floods have claimed hundreds of lives both in the Indian and Pakistani-administered regions of Kashmir.  © Pandit
  • The Last Lecture [Book Review] in The Empathy Library

    10 Oct 2014 | 2:07 pm
    Published in The Empathy Library HERE  Professor Randy Pausch of Carnegie Mellon has managed to describe in his own words, with the help of Jeffrey Zaslow; what true empathy, compassion, kindness and gratefulness mean in times of immense adversity.Published in 2008, after being diagnosed with cancer, Randy was asked by Carnegie Mellon to give a last lecture, which is customary.
  • The Experience of Living and Dying: A Poetry Anthology

    30 Sep 2014 | 12:59 pm
    I am extremely happy to announce the publication of an anthology of poetry by Celtic Knot Books Publishing that is a volume dedicated to the experience of life and death.  It only took the editors a few months to get this together and that is one amazing feat and my two Dads [now both deceased] are eternally honored in this volume, as are many of the loved ones of the global authors I am
  • add this feed to my.Alltop

    Melissa Cassera

  • Are you Networking Like This?

    melissa
    30 Oct 2014 | 8:05 pm
    Excuse me while I hop on my soapbox, for a moment. (Delicious, luxurious, vanilla-cake-batter scented soap, of course ;) If you feel like you’re investing a ton of time + energy into “networking” — but none of it’s translating into new clients or sales — I have a really simple question for you: Are you networking with your peers … or your customers? ‘Cause 99% of the time, they are NOT the same peeps. Spending $500 a year on a membership to your local Professional Association of Certified Whatevers… is networking with your peers. Hanging out on blogs (or community…
  • Still can’t figure out who your “ideal clients” are supposed to be? Try: the Sunday Gravy Principle.

    melissa
    16 Oct 2014 | 8:08 am
    “Your ideal client.” It’s a buzz-word — or rather, buzz-phrase — that a lot of people in the business world toss around. And when it gets tossed around? It’s rarely with a smile. More like a groan. People drive themselves crrrazy trying to figure out every little detail about their “ideal clients.” What they look like. Where they shop. What they do for fun. Which magazines they subscribe to. Which Greek Goddess or historical figure they most closely resemble. All the intricate little details of their psychology… what makes them tick… and of course, what compels them to…
  • Exposed! The inner workings of my business, revealed.

    melissa
    8 Oct 2014 | 3:54 pm
    I’m often asked the question: How do you have a multiple 6-figure business and only work 20 or so hours per week?! The answer is: I’m in a weird cult that holds masked sex parties + initiation rites in a secret crawlspace inside of Jay-Z’s NYC penthouse! OK. Just kidding. The real answer is much less glamorous, but I’d love to share it with you. Here’s a never-before-shared, behind-the-scenes tour of my business … :: What I do to make money. This year, I’m working with a handful of private clients as a publicity + sales mentor who invest and sign a full-year contract of love. In…
  • WHEN OBSESSIONS GO WRONG!!! 3 bad business obsessions that you have GOT to drop.

    melissa
    1 Oct 2014 | 3:12 pm
    There are good obsessions. Like … fervently dreaming up new ways to uplift + entertain your business audience — say, serving up a ridiculously fun challenge to help them master a new skill. Like … world-changing Swedish coffee machines that transform your entire morning (what?! get in my life.) Like … trolling YouTube to re-watch sex scenes from your favorite TV dramas, because it makes you sooo happy (who, me?) I believe it’s super important to be obsessed with your business + the people you’ve decided to serve. (If you’re not obsessed, why bother? Find another…
  • “I’M TOO BUSY!” Why this excuse makes me want to stab myself in the eyeball.

    melissa
    24 Sep 2014 | 8:26 am
    As a business consultant, I’ve probably heard every excuse in the book. “I can’t!” “I don’t have enough money!” “I’m not ready!” “My assistant quit on me!” “My dog needs a cuddle!” Some excuses are totally valid. Sometimes, yeah, you do need more training. Sometimes you do need to slow down. Sometimes you do need to hire a new right-hand person. I get it. But there is one excuse that is — in my humble opinion — total crap: “I’m too busy!” And I know, because I used to whip out this particular excuse. A LOT. For years, I would regale my friends,…
 
  • add this feed to my.Alltop

    Hypertext

  • Vectors vs. Raster Images: Which Do I Use?

    Laura Mossteller
    29 Oct 2014 | 12:34 pm
    You probably heard the terms “raster” and “vector” thrown about with regard to images and their file types. Although not the most alluring of topics, knowing the fundamentals about these files saves time and many unfortunate surprises when it comes to design work. Raster Images and Pixel Art The term raster, also called bitmap, may sound completely foreign and more appropriate for the name of a dinosaur than a type of image. However, many people interact with raster graphics regularly. Raster images are those beautiful photographs we take with fancy cameras and quick snaps on…
  • Influencers, Content And Big Data Highlight MarketingProfs Event

    Jeremy Woolf
    27 Oct 2014 | 3:12 pm
    This year's event focused on big data, influencers, content marketing and much more. I recently attended the Boston MarketingProfs B2B Conference that brought together almost a thousand marketing fans and customers to worship at content’s altar. This is my second Mprofs event, and this year offered a mix of both new and old ideas. Here’s my key takeaways: Big Data Analytics is the Holy Grail According to guest speakers, automation and predictive analytics are the future. Though, it appeared they took a more cautious approach this year in coming to that conclusion. Now, I’m not…
  • Sharper Images: 3 Tips That Make Your Photograph Pop

    Laura Mossteller
    17 Oct 2014 | 4:14 am
    The following is the second part in an ongoing series of graphic design tips that focus on images, graphics and interactive media for integrated communications projects. Image resolution is one of those terms that everyone knows, but not really. That’s because the concept can quickly plunge into complicated details that cause the brain to file the subject away for later and then promptly forget. The goal of this post is to stick to the basic, yet vital, parts of image resolution in the hope of keeping the subject more concrete and easy to apply when needed. That way, a photograph or other…
  • Why Webinars and LinkedIn Can’t Substitute For Real Conferences

    Vince Abbate
    15 Oct 2014 | 6:09 pm
    Webinars and LinkedIn aren't as fun as actually meeting your idols and connecting with real people. Who'd have thought? In the age of social media and content marketing, some people may argue that webinar conferencing and networking on LinkedIn is the new norm for experiencing thought leadership and making professional connections. They may even go as far as to say traditional conferences have gone the way of the Dodo. I say they're wrong. Or, at least somewhat misguided. Webinars are broadcast online for just about anyone, in any part of the word. You don’t even need to miss work. That…
  • Funny Memes For Your Next Content Campaign? Don’t Laugh

    Vince Abbate
    6 Oct 2014 | 3:05 pm
    Less than two years ago, funny memes were nothing more than a novelty and means to either emphasize an emotion (see Grumpy Cat meme) or berate public figures (see “Eastwooding”). And they still are. But even though most of these funny pics with captions may be considered nonsensical and devoid of purpose, there’s no doubt about their virility. Some top Internet memes can get tens of thousand of views on social media and even find themselves in the annals of funny memes history. So can these so-called "Internet phenomena" be used as part of your social media marketing strategies?
  • add this feed to my.Alltop

    The Access Point

  • Four observations from LinkedIn’s inaugural CommsConnect event

    Trevor Jonas
    14 Oct 2014 | 9:05 am
    Last week I had the pleasure of attending LinkedIn’s inaugural CommsConnect event in San Francisco. It was a gathering of some of the top communications talent around, which made for a solid day of learning and networking. Here are four quick observations from the event. Everyone is talking about content The one word that was repeated over and over and over again throughout the day was content. It is clear smart communicators recognize that they now play in the content game—and “content” in this context goes far, far beyond a press release. In fact, I don’t recall hearing “press…
  • Is Email Ruling and Ruining the World?

    Access
    29 Sep 2014 | 10:50 am
    This last Saturday morning, before I had my first cup of tea or a bite to eat, I dove right into my inbox, anxious that important emails needed to be immediately addressed. I wish I could say this was an unusual morning ritual, but the fact is that email dominates my world, at work and at home. I am not alone. The Center for Creative Leadership found that most white-collar workers were manically tied to email 13.5 hours a day, with 38% continuing to check their emails during dinner. I find it somewhat ironic that the organization that conducted this study is focused on creative leadership,…
  • Meet the Staff: Ken Bruno

    Access Digital
    18 Sep 2014 | 7:07 am
    They’re invaluable to what we do and how efficiently we can do it. We’re proud to have a new crew of employees at Access and we’d love for you to get to know them. Here’s a quick Q&A with Ken Bruno, an Account Supervisor in our New York office… Where are you from and how did you hear of Access? I was born and raised in Brooklyn, NY and currently reside on Staten Island. A friend of mine who was familiar with a few members of the Access team introduced me to the agency and I’ve been here ever since. Your role at Access includes… I’m involved with day-to-day client…
  • Embracing change with an eye on the future

    Susan Butenhoff
    19 Aug 2014 | 7:05 am
    For me, one of the most powerful quotes I have tried to live my life by is from John F. Kennedy: “Change is the law of life. And those who look only to the past or present are certain to miss the future.” Change can be hard, especially when we believe we have mastered what we do, who we are and where we fit in the world. But there comes a time when the opportunity to step up and change the status quo, start a new chapter and embrace new challenges is so right that you wonder why you had any hesitation. The time for change is now and it is exciting – not only for me as the founder of…
  • Leadership Lessons for a VUCA World

    Susan Butenhoff
    10 Jun 2014 | 10:50 am
    Three decades after I graduated from Cambridge University, I found myself receiving a new diploma while Pomp and Circumstance played. This weekend I graduated from the Omnicom University Senior Management Program. This  program, which just celebrated its 20th anniversary, is conducted over a one year period at Babson College in Wellesley, MA where 55 senior Omnicom marketing executives gather from all over the world to learn from renowned lecturers from Harvard Business School.  We held spirited debates based on HBS case studies that included the rise and fall of Lehman Bros. and…
  • add this feed to my.Alltop

    who. what. where. when. why. how.

  • SEO: How to Drive More Traffic to Your Website

    Deanna White
    31 Oct 2014 | 2:08 am
    Google may not be the only way to drive traffic, but it’s definitely the biggest. Like it or not, your site is affected by Google’s updates or algorithm refreshes, the most recent being Panda 3.0. If you’re like me, you’re eager to learn as much as possible about SEO in order to drive more traffic to your site. That’s why I’m thrilled to announce Camp Tech is returning to Ottawa with a new workshop on SEO and we’re giving away a free seat! You may remember last year, Camp Tech made its inaugural visit to Ottawa with their  WordPress for Beginners training workshop. In an…
  • Forced to unplug and re-connect

    Deanna White
    9 Aug 2014 | 4:22 pm
    Today marks day number three without my iPhone. I’ve read about others who have unplugged by choice and remember thinking to myself that was something I doubt I could adapt to easily. I’m first to admit I have an unhealthy relationship with my phone. I’m constantly checking email, reading news stories and dabbling in my social media accounts.  My out-of-office message even says that although I’m on vacation, I’m still available. That’s telling. But when you have an accident like I did, cracking the face of my iPhone that renders it unusable, you have no choice but to unplug……
  • PR in the high school cafeteria

    Deanna White
    23 May 2014 | 3:28 pm
    This is the best description of PR we’ve read in a long time and one we can all relate to… “Think back to high school. For most of us, high school was full of painful moments of awkwardness, rejection and alienation… like the cafeteria during lunch when you were trying to find a place to sit. Photo Credit: http://www.cbc.ca PR is a lot like navigating that cafeteria minefield… but instead of trying to find a seat at the “cool kids’ lunch table” for ourselves, we’re trying to help a client find a seat where their customers are. In the business world, it’s the…
  • how technology has changed how we tell brand stories

    Deanna White
    17 May 2014 | 4:28 am
    Who remembers this? It was similar to our first home PC, bulky equipment that required you to dial into a modem number and attach the phone receiver to a coupling device. I also remember our first home PC game, it was a text based treasure hunt where you mapped out the adventure in your mind. My, how times have changed. My daughter now uses skype to show her friends her latest craft project and connects with her grandparents 8 hours away to help her with her homework. She uses her laptop to find answers to questions and as a science lover, discovers new and exciting creatures that live half…
  • How many twitter accounts do you manage?

    Deanna White
    23 Mar 2014 | 8:53 pm
    I used to have two twitter accounts. One for my business dedicated to PR tweets and a personal account where I tweeted daily quips and shared content derived from followers with similar interests.  I learned very quickly that the two  were not mutually exclusive. I deleted my personal account with thousands of followers and invited  them to follow me @storylinePR.  I wanted my customers and online friends to get to know me on both a professional and personal level. Why? Because building personal relationships for business is a good thing. My advice? Stop. If you find yourself a switching…
 
  • add this feed to my.Alltop

    Communiqué PR Blog

  • Quality Over Quantity

    Danielle Zarrella
    31 Oct 2014 | 2:30 pm
    When practicing public relations and striving to drive awareness on behalf of clients, it can be easy to lose sight of the notion that quality, in many cases, is more important than quantity. Let’s be honest: Unless you’re working for Apple, Amazon, Boeing, or another major brand, it’s unlikely your news announcement will appeal to—let alone reach—the masses. However, when your small- to mid-size company’s news is considered “disruptive” to an industry, and thereby newsworthy by press, there can be exceptions to the rule. Many companies operate in niche industries providing…
  • Smartsheet Introduces New Data Visualization Tool for Enterprises

    Christie Melby
    24 Oct 2014 | 9:00 am
    This week has been a very exciting one for our client Smartsheet, a leading provider of a collaboration project management tool. On Monday, Oct. 20, 2014, Smartsheet announced its new tool, Workmap. Workmap allows users to visualize work and the various people contributing to it in Smartsheet. By breaking down the traditional organizational chart view of work management, the Smartsheet visualization shows how internal employees and external contributors form work clusters around certain processes to drive work forward. One feature is an enterprise-wide Account Map, which provides…
  • Should Brands Say “Ello” to the New Ad-Free Social Network?

    Sarah Elson
    22 Oct 2014 | 9:00 am
    The new social media site Ello has exploded in popularity recently among people seeking a social network that doesn’t fill their feed with advertisements. AdWeek reported that the invitation-only site is receiving 45,000 hourly requests to join, which is far more than the fledgling site can handle. This leads brands to wonder – what is their role on the hottest new social media site? Ello is being called the “anti-Facebook” for its stark aesthetic and its promise not to allow advertisements, sell data, or require users to register under their real name. The site’s manifesto says…
  • “Fear-bola” and the Power of the Media

    Sheridan Smalley
    20 Oct 2014 | 9:00 am
    It’s impossible to ignore the ongoing coverage of the global Ebola crisis. Reading the latest on the outbreak—particularly in the hardest-hit areas—is at once fascinating and heart-wrenching. It’s deeply troubling. And lately, above all, it’s terrifying. At the heart of many of the stories around Ebola is its growing danger and the pervasive fear that is rising among the public as a result. The media has even given this a name—“fear-bola”—and in many cases, its coverage of the crisis seems to perpetuate it. CNN has a whopping 16 articles related to Ebola on its home page as…
  • Turning Big Data Inwards: VoloMetrix Secures $12 Million for People Analytics

    Richard L. Tso
    17 Oct 2014 | 9:00 am
    Are you ready to integrate business intelligence within your company to better understand organizational performance? This week, our client VoloMetrix announced that it has secured $12 million in Series B funding to help grow its business and aims to triple its headcount within the next 12 months. While many companies currently use real-time, external customer analytics to inform business decisions, VoloMetrix’s technology applies its sophisticated analytics internally to company-gathered data on employee behaviors and the company’s social graph. The anonymous and aggregate data extracted…
  • add this feed to my.Alltop

    PRSAY – What Do You Have to Say?

  • Friday Five: The Wide World of Sports PR

    Rosanne Mottola
    31 Oct 2014 | 11:52 am
    October is a great time to be a sports fan. Football is hitting its mid-season stride, with professional and college games increasing in importance each week. Hockey and basketball seasons are finally underway. Also in October, the long, marathon-length baseball season culminates with the World Series. While it’s a fun time to be a sports […]
  • Friday Five: Updating Our PR Toolkit

    Rosanne Mottola
    24 Oct 2014 | 12:32 pm
    What tools do you have at your disposal as a public relations professional? Even if you’ve only been working in the field for the past five to 10 years, your toolkit has most likely changed drastically. From stylebooks to your trusty thesaurus, some tools will always be relevant. However, there are a few new technological […]
  • PRSA Welcomes our New CEO

    Joe Cohen, APR
    15 Oct 2014 | 6:48 am
    This past March, for the first time in more than seven years, PRSA found itself without a CEO.    Following a seven year tenure at PRSA, our chief staff officer Bill Murray announced that he would begin an exciting new chapter in his career, leading the National Coffee Association.  Bill had been a great leader […]
  • Sound Check: Avoiding Presentation Dangers

    Virgil Scudder
    10 Oct 2014 | 10:33 am
    Will Marlow You’ve been invited to give a presentation at a prestigious professional gathering. So, you spend countless hours preparing — shaping what you plan to say and developing visuals to illustrate your points. You’re on your way to success — or are you?  Some speakers find that their efforts have less impact than they […]
  • What You Need to Succeed: Five Essential Leadership Skills

    Elise Mitchell
    9 Oct 2014 | 11:00 am
    Editor’s note: In recognition of the industry ideals reflected in the PRSA 2014 International Conference theme “Leading the Way: Fearless Future for PR,” we’ve invited industry-leading female CEOs to share their inspiration, tips and advice on how to grow, succeed and advance to the highest levels in the profession. Follow the “Leading the Way: Lessons from Female CEOs” […]
  • add this feed to my.Alltop

    ComPRehension

  • The Curtain Is Up: D.C.’s Thriving Arts Scene

    PRSA
    14 Oct 2014 | 7:00 am
    Editor’s note: This is the final submission in a series of guest posts from the PRSA National Capital Chapter publicity committee for the PRSA 2014 International Conference, October 12 – 14. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents. When you think about visiting D.C., you think about seeing the Washington Monument, Lincoln and Jefferson Memorials, and The White House. But did you know that D.C. has a vibrant arts community? According to Destination D.C., the metro area is a thriving…
  • Run The City

    PRSA
    13 Oct 2014 | 7:52 am
    Editor’s note: This is the ninth post in a series of guest posts from the PRSA National Capital Chapter publicity committee for the PRSA 2014 International Conference, October 12 – 14. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents. Washington DC is a runner-friendly city. In fact, one of the best ways to see the city is on foot, exploring one of the many trails surrounding the city and region. As a long-time DC resident and distance runner, below are a few of my top recommendations based on…
  • DC: Insider’s List Of Other Things To Do

    PRSA
    12 Oct 2014 | 7:00 am
    Editor’s note: This is the eighth post in a series of guest posts from the PRSA National Capital Chapter publicity committee for the PRSA 2014 International Conference, October 12 – 14. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents. So you’ve been to DC before and feel like you’ve seen it all?  Just because you’ve seen the monuments and a few museums, doesn’t mean you’ve done it all. The Nation’s Capital is a multi-faceted destination full of interesting neighborhoods, history and…
  • Crossing A Bridge: Why Virginia Is for Lovers!

    PRSA
    11 Oct 2014 | 8:00 am
    Editor’s note: This is the seventh post in a series of guest posts from the PRSA National Capital Chapter publicity committee leading up to the PRSA 2014 International Conference, October 12 – 14. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents. While PRSA conference attendees may visit the Washington Monument, Lincoln Memorial, the White House, and even Ben’s Chili Bowl you also may be interested in traveling across a bridge (Roosevelt, Key, or Memorial) to another tourist mecca– Northern…
  • President Teddy Roosevelt’s Ongoing D.C. Legacy

    PRSA
    10 Oct 2014 | 12:00 pm
    Editor’s note: This is the sixth post in a series of guest posts from the PRSA National Capital Chapter publicity committee leading up to the PRSA 2014 International Conference, October 12 – 14. Follow the Conference conversation by searching the hashtag #PRSAICON and following our PRSA National Events Twitter handle, @PRSAevents. via: Harvey Barrison Don’t Miss Roosevelt Island, Key Bridge Boat House and the National Cathedral Our 26th president, Theodore Roosevelt, left more than his presidential legacy to Washington, D.C. He was the inspiration for Roosevelt…
 
  • add this feed to my.Alltop

    Doug Haslam

  • Something Different (But Not Really) – Joining Stone Temple Consulting

    Doug Haslam
    28 Oct 2014 | 6:34 am
    2014 has brought a career move, and I am far enough into it to finally write about it here. After leaving an agency – Voce Communications – that did and continues to do great (albeit now Haslam-less) work, I had the opportunity to figure out what was next. The real opportunity was to redefine what it meant to be someone with communications, public relations, social media and marketing experience. What would be different enough to be a challenge, but still draw on my core experience? There were a few intriguing answers out there. In-house positions offered the social media…
  • It’s the Next Little Thing, Not the Next Big Thing

    Doug Haslam
    8 Sep 2014 | 7:29 pm
    Flickr Photo Credit: duncan c I often get grumpy about “shiny object syndrome,” when people jump on some brand-new social network or tool and declare it the “Next Big Thing,” because – well who knows where the reasoning comes from much of the time. People want to be the first to jump on the next trend, but in doing so can fail to stop and analyze what these tools mean. “SOS” can merely be premature rather than dead wrong (Instagram was a great example) but it can still be idiotic for any number of reasons: Mass adoption is a guess until it happens…
  • You Won’t Get Answers, But You Need Questions

    Doug Haslam
    27 Aug 2014 | 10:44 am
    Photo Credit: Bilal Kamoon on Flickr I once used the phrase “(Social media ‘guru’ name here) is Not Smarter Than You” in a blog post as a way of encouraging folks to create their own content and get their own thoughts out there, rather than be intimidated by those whose credentials are largely made up of starting to blog before you did. I still believe that you, or I, are no less smart or able than the marketing consultants and – ugh- “gurus” who show up frequently on industry podcasts, blogs and webinars. Why are they there and you are not? It…
  • My Ice Bucket Challenge Post- It’s Not What You Think

    Doug Haslam
    14 Aug 2014 | 9:44 am
    Photo Credit: Didriks on Flickr This week, I posted a simple question on Facebook: “Are you raising awareness or annoyance?” I didn’t say what this was referring to; I could have been talking about people using a celebrity’s death to promote a pet cause, or some other event that created my passive-aggressive query. My friends, however, are shrewd, and immediately assumed I was talking about the Ice Bucket Challenge. The problem I had was as I was starting to see this thing pass around, it was clear the people I saw doing the challenge clearly had no idea what it was…
  • Metrics: It’s Never “THE” Number; It’s Always “A” Number

    Doug Haslam
    8 Jul 2014 | 6:44 pm
    Photo Credit: Patrick Gage Kelley on Flickr Recently, I had started seeing friends circulate articles that a study at Princeton had debunked the “10,000 Hour Rule.” That was an idea most widely flogged in Malcolm Gladwell’s book “Outliers” – the idea that 10,000 hours was the magic number to become an expert in anything. Like anything popular – pop music, pop science, pop economics – I secretly cheered when some actual researchers took the time to debunk the theory. But here’s the thing; it’s not so much that the theory is wrong.
  • add this feed to my.Alltop

    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • Pew Research Center Study on political polarization in media itself is polarizing

    29 Oct 2014 | 11:07 am
    For the past week, I have been returning to the recently published Pew Research Center study on political polarization and the media in an attempt to understand its conclusions clear of third-party media filters. To me, much of the reporting simply doesn't jibe with what the report itself conveys. In general, the media hailed the Pew study as confirmation of conservative close-mindedness and distrust. But that’s not exactly its conclusions. Rather, its findings are broader and more apolitical.Its greatest takeaway: one’s politics heavily influence media habits and perceptions of…
  • Gregory FCA’s Joe Anthony to present at the BDI Financial Services Social Business Leadership Forum

    17 Oct 2014 | 6:31 am
    Gregory FCA Partner and President Joe Anthony has been tapped to present to some of the largest financial services companies in the nation on October 16, 2014, at the BDI Financial Services Social Business Leadership Forum in Chicago. His presentation, entitled “The New Communications Paradigm in Financial Services: The Penn Mutual Case Study”, will focus on client The Penn Mutual Life Insurance Company. A 167 year-old institution with $100 billion of life insurance in force, Penn Mutual has integrated its content publishing, social media, media relations, advisor communications, and…
  • So dissapointed in Jon Stewart and the length his producers went to 'gotcha'

    15 Oct 2014 | 8:14 am
    GOTCHA: Stewart backpedaled and pulledthe part of the segment.I hate 'gotcha' videos. Sure, they make for great TV, but I hate to think that someone’s entire life could be framed by unplanned comments made in the glare of a TV light, especially when the subject is misled about the use, purpose, and format of the video. By now, we’ve all read of Jon Stewart’s own problems with his 'gotcha' video, and how his producers misled Washington football fans by assuring them, according to their accounts and those of their lawyers, that they would not be confronted by Native Americans during the…
  • John Oliver is funny, but is he a journalist?

    9 Oct 2014 | 5:43 am
    JOHN OLIVER: Oliver has created a new formof comedy.Oh, he’s funny. Really funny. A Brit who’s now being credited (wrongly) with resuscitating long-form journalism here in the U.S. and along the way creating a new form of comedy. I love his show, and laugh at it. I also disagree with a growing number of media critics who contend that John Oliver is a journalist. He’s not, and here’s why:Doing research doesn’t make you are a journalist. Yes. Journalists do research. No. Doing research does not make you are a journalist, even if it’s in preparation for broadcast or publishing.
  • And now to tonight’s fake news …

    29 Sep 2014 | 9:38 am
    STRANGE NEWS: Major Mariam al-Mansouricomes from the UAE, where women areroutinely discriminated against. Last week’s news that a female fighter pilot from the United Arab Emirates had led an airstrike on ISIS strongholds inside Syria struck me as odd. Especially since The UAE isn’t exactly known as a hotbed for women's equality. I mean, their biggest claim to fame on the topic is that unlike other Arab counties, they allow women to drive cars!According to Human Rights Watch, the UAE isn’t exactly the National Organization for Woman. Islamic law in the UAE discriminates…
  • add this feed to my.Alltop

    BurrellesLuce Fresh Ideas

  • Build a Framework for Better PR Measurement

    BurrellesLuce Insider
    30 Oct 2014 | 9:34 am
    flickr user Markus Grossalber under CC BY by Sharon Miller Showing the impact of your PR strategy is perhaps the most vital aspect of proving the effectiveness of your campaigns and growing your future public relations strategies, but it’s not easy to determine which data is important and which analytics you should focus on. At this year’s PRSA International Conference, I attended a session about just this issue. The day’s experts were Jeni Chapman, US managing director of Gorkana; Sparky Zivin, director at Brunswick Group; and Elizabeth Stoltz, senior research associate at Ketchum. The…
  • Being the Hybrid PR Professional

    Tressa Robbins
    29 Oct 2014 | 9:33 am
    The young pro panel. Photo by Tressa Robbins The most successful public relations campaigns are cohesive, tackling traditional PR and digital and social marketing and advertising to reach targeted audience. At a session at this year’s PRSA International Conference, three young pros spoke about being the hybrid PR professional and spreading campaigns across multiple platforms. Lauren Gray, Jonathan “JR” Rochester and Jess Noonan—all former national PRSSA officers, now members of the New Professionals PRSA section, discussed how today’s PR pro must be a hybrid and understand not only…
  • Don’t Cry Over Ick: How Bleachable Moments Changed the Clorox Conversation

    Tressa Robbins
    27 Oct 2014 | 9:29 am
    slide from presentation, Clorox & Ketchum One of the best sessions I attended at the PRSA 2014 International Conference was on how a 100+ year-old company launched a multi-media campaign to become relevant to Millennials. Rita Gorenberg, manager of public relations and social media at The Clorox Company and Leslie Schrader, partner and director of DC Brand Marketing Practice, consumer health and wellness, at Ketchum, explained the who, what, how, and how much (outcomes/measurement) of this campaign. Research The target audience is what they called “newly responsible” consumers.
  • Facebook Exec Mike Buckley on How PR Pros Can Use Data

    BurrellesLuce Insider
    23 Oct 2014 | 8:56 am
    by flickr user r2hox under CC BY-SA by Kristan Nicholson Besides being a devoted husband, father of two girls and member of the 40-something-man band “The Love Handles,” Mike Buckley is also VP of Global Business Communications at Facebook. On the final day of the PRSA 2014 International Conference in Washington, D.C., he tells the crowd of more than 800 communicators that “Facebook’s mission is to give people the power to share, to make the world more open and connected. The ONLY way we can do this, to service our 1.3 billion customers, is through the use of data, math and…
  • Ethics, Leadership and Accuracy: Amy Robach on her 20 Years in Journalism

    Crystal DeGoede
    22 Oct 2014 | 9:22 am
    Keynote speaker Roback in a 2008 photo via Wikimedia Commons author Gradient drift Television news journalist Amy Robach kicked off the PRSA 2014 International Conference as keynote speaker at the opening general session. Robach is known for her role as anchor on Good Morning America and has nearly 20 years of journalism experience. Since joining ABC, she has covered a number of high-profile stories from the Oscar Pistorius trial to the 2014 Winter Olympics in Sochi, Russia to the birth of Prince George and a live, televised mammogram that diagnosed her breast cancer. I had the pleasure of…
 
  • add this feed to my.Alltop

    PR CONVERSATIONS

  • The four Ps of public relations leadership

    Judy Gombita
    28 Oct 2014 | 7:18 am
    The chair of the Global Alliance introduces the Madrid Momentum (Learning to Lead) and details four Ps that constitute the cornerstones of PR leadership By Anne Gregory, PhD, FCIPR It was not that long ago (September 2014) that the World Public Relations Forum was held in Madrid where the Global Alliance for Public Relations and Communication Management, together with DIRCOM, the Spanish Association of Communication Directors, hosted more than 800 professionals from 65 countries to examine the theme of Communication with Conscience. Distance from an event lends a certain perspective, as we…
  • Sharing Toni Muzi Falconi’s biased memoirs

    Heather Yaxley
    19 Oct 2014 | 10:37 pm
    We have always been proud to have the support of Toni Muzi Falconi whose original blog became PR Conversations, and he then passed the editorship to Judy Gombita, Markus Pirchner and myself. Toni has now published his ‘biased memoirs’ entitled glow worms - which can be downloaded free as an ebook from the Biased Memoirs site, with a request to donate to the Cordoba Initiative – or as a paperback via Lulu. Toni  decided to engage in what he calls the onanistic, narcissistic, navel-gazing exercise of consigning my musings to paper for two main purposes: to delay senile…
  • Two glaring gaps in an otherwise glowing review of senior PR practice in Canada

    Judy Gombita
    18 Sep 2014 | 12:46 am
    A report and commentary on the Canada-specific Generally Accepted Practices (GAP) VIII Survey results By Natalie Bovair, APR It’s official: Canadian public relations practice is distinct and progressing well toward best practice. This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR, associate professor at Mount Saint Vincent University. Following are study highlights gleaned from the CPRS presentation* as well as some commentary from…
  • Association Public Relations

    Heather Yaxley
    10 Sep 2014 | 2:31 am
    It seems surprising to me that the final chapter in Part II of the 1948 book, Your Public Relations, looks at practice within an industry body as this seems rather a specialist rather than strategic focus. However, its author Holcombe Parkes, Vice President of the National Association of Manufacturers (NAM) believes PR at the association level differs significantly from the organisational one. In the book’s About the Authors section, Parkes is said to have “been engaged in public relations work for associations, either as a consultant or as an elected officer for over twenty-seven…
  • Exposing PR’s weaknesses

    Heather Yaxley
    17 Aug 2014 | 12:31 pm
    I’m concerned about public relations. In the way that the Texas mother who created the Ignore No More app was concerned by her son ignoring her mobile phone calls.  PR – why are you ignoring all the good advice that’s around you? Even more concerning, why are PR practitioners ignorant of the weakness of a discipline that relies on anecdote, criticism and personal opinion, rather than robust evidence, substantiated thinking and considered arguments? We see this almost everywhere that PR is discussed online (and often in print too). Bloggers and commentators with opinions…
  • add this feed to my.Alltop

    HarveyLeach Media Training

  • How to avoid the most over-used phrases in media interviews

    Ann Bird
    24 Oct 2014 | 4:20 am
    I’m beginning to think that somewhere on a Whitehall building there’s a shiny brass plaque with the words, “Ministry of Hollow Phrases” on it. (It’s probably next door to the Ministry of Silly Walks.) Sadly, the former is nowhere near as amusing as its neighbour. Instead it’s a byword for incomprehensible nonsense, or, to be more succinct, clap-trap. It’s surely the place where politicians and civil servants etc are taught to spout an increasing number of vacuous phrases in media interviews, phrases they believe allow them to sound positive and fill some airtime, but are…
  • Why Nick Clegg should stop rabbiting on

    Ann Bird
    6 Oct 2014 | 8:14 am
    The Party Conference season so far has been memorable for politicians’ performances, rather than their policies. Ed Miliband’s speech will ironically be remembered for what he forgot (that small matter of the deficit), whereas the Prime Minister’s will be recalled for what he remembered with painful passion: taking his very sick child to be treated by the NHS. Now it’s Nick Clegg’s turn. But if the Lib Dem leader’s performance at his conference this week is anything like his efforts on BBC Radio 4’s Today programme this morning, when he was interviewed by Mishal Husain, it too…
  • Farage enjargonised

    Graham Leach
    29 Sep 2014 | 1:29 am
    Firstly, I would like to apologise for the hideous title of this blog. The word “enjargonised” does not exist in the English language but I’ve used it on purpose. I apologise if it sends your computer’s spellcheck into a frenzy. This concocted term is not untypical of the way poor communicators can corrupt words with the aim, as they would see it, of making the person using them sound grander, important and more serious.  Unfortunately for them, the result is the opposite.  They are either unintelligible to the general public or leave them stone cold or indifferent. This is…
  • Miliband’s missing moments

    Graham Leach
    24 Sep 2014 | 1:29 am
    In interviews this morning, the Labour Party leader Ed Miliband demonstrated one of the great faux pas that interviewees often make when questioned about something they’ve messed up. On this occasion, the interviews followed yesterday’s speech by Mr. Miliband at his party’s annual conference. Rather than speaking from a written script or an autocue, Miliband chose to deliver his speech from memory. Some might applaud this approach as it departs from the often-stifling requirement to gaze at screens on either side of the speaker’s podium. However, this approach yesterday by…
  • Scotland – what comes next?

    Andrew Harvey
    19 Sep 2014 | 1:35 am
    At precisely seven minutes past six this morning came the result from Fife that clinched it. Scotland had rejected independence. But within minutes the focus had switched from a clear result to a very misty future and for the leaders in the campaign the challenge was now how to deal with what comes next. Alex Salmond’s speech following the Yes campaign’s defeat betrayed one or two of the characteristics that might have turned off many Scottish voters. There was not one expression of humility, nor any note of congratulations for the winning side. Whereas other spokespeople were speaking of…
  • add this feed to my.Alltop

    Public Relations Sydney

  • How to make your key messages interesting

    Catriona Pollard
    26 Oct 2014 | 10:37 pm
    Key messages are the core messages you want your target audience to hear and remember. They can be used in all of your communication such as your website, in media releases, during media interviews, at networking functions and any time you need to describe your business. A large part of public relations is repetition. The more times your target audience hears, reads or learns your key messages, the better recall they will have about your brand. And when you’re being interviewed for TV, radio or in print, you will feel better prepared. Here are some tips to help make your key messages…
  • Pitching etiquette – How to effectively follow up your media pitch with a journalist

    Catriona Pollard
    19 Oct 2014 | 3:55 pm
    A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. So now you’ve come up with a great story idea, researched the publications and journalists to contact and sent the media pitch. Once it’s sent and is out of your hands, you patiently wait for a reply and nothing is happening… Don’t worry it’s normal for this to occur. Remember journalists receive hundreds of emails and phone calls a day and unfortunately not all media pitches are…
  • How to use PR to promote a charity

    Catriona Pollard
    12 Oct 2014 | 2:33 pm
    Building the awareness of a charity organisation or charity event is important to encourage donations and support for the cause. Public relations is a great way to build awareness for a charity, grow the brand, communicate to a target audience and encourage support. As many charity organisations have a strict budget they may not be able to afford to invest much money in advertising or marketing. Charity organisations can then conduct their own PR activities to promote the business and stick to their budget. Whether you are a charity organisation or running a charity event here are some tips…
  • How to write a company announcement media release

    Catriona Pollard
    6 Oct 2014 | 3:12 pm
    Company announcements are an important regulatory requirement for listed public companies. They are legally required to inform their investors, shareholders, customers and publics about their latest company news. Your company may not be legally required to release your news however it’s a useful tactic to incorporate into your PR strategy. By releasing your company news to the media and your target audience it helps to inform them of your current activities, highlight your successes and builds brand recognition. So how do you release your company news? The first place to start is to write a…
  • How to use emotions to build brand loyalty with your target audience

    Catriona Pollard
    29 Sep 2014 | 6:21 pm
    Emotion can be a powerful tool in business, if you know how to use it. Using emotion to connect with your audience is a great way to build a relationship that can lead to brand loyalty. Brand loyalty is the result of an emotional decision to use a specific product or service again and again. According to www.circles.com, over 70 per cent of consumer (audience) loyalty and spending decisions are based on emotional factors. These emotional decisions are derived from the consumer’s experience when interacting with a company. How the consumer (audience) feels is just as important as the product…
 
  • add this feed to my.Alltop

    Digital Park

  • Four frightening Halloween PR faux pas

    Jeanine Karp
    30 Oct 2014 | 8:40 am
    As national holidays go, Halloween certainly leaves the most room to be edgy with your corporate or personal brand. But it seems every year the holiday produces communications scares that require reputation management teams to have more than just a bag of tricks to treat. Here are four Halloween PR frights and the responses to quiet the chorus of boos. 1) Walmart Markets ‘Fat Girl’ Costumes The retail giant delivered us our first faux pas of the 2014 Halloween season when its website featured a Halloween category titled “Fat Girl Costumes.” This frightening oversight…
  • McDonalds’ attempt to take the myth out of the Big Mac

    Sandra Fine
    24 Oct 2014 | 1:31 pm
    It’s been a few weeks since rbb announced that we’ve formed a joint venture –  Gibbs-rbb. It’s a company that understands and speaks to the Conscious ConsumerTM, those who demand to know what’s in their food, how it’s made and are willing to spend more with those brands who have the right answers. The timing couldn’t be better, in my opinion, as this trend has officially spilled over from the granola eating, yoga practicing, exclusively Whole Foods shopping margins to the mainstream. Because there’s nothing more mainstream than McDonald’s, with billions of hamburgers…
  • A millennial’s perspective on social media advertising

    Michelle George
    23 Oct 2014 | 6:28 am
    On Oct. 19, Snapchat users who casually looked at their smartphones unknowingly set themselves up for a good Halloween scare. The newest “recent update”? A frightening preview for the new Universal Studios movie “Ouija.” Yes, advertisements have finally arrived, Snapchat fans. (And, according to Universal, it received millions of views.) Similarly, Pinterest may soon be revamping its targeted advertising efforts as more companies look to capitalize on users’ interests. When a user re-pins a cozy fall sweater or pumpkin-spiced latte recipe, they are subconsciously indicating…
  • 4 email rules for PR pros to live by

    Josh Merkin
    20 Oct 2014 | 7:26 am
    A couple of weeks back, I was deep into my world of multitasking: I was responding to a client email on my phone while holding a Facetime conversation. Then, you guessed it: I messed up. I was trying to send my team a thought about a client and ended up emailing the client directly. Luckily, what I said was completely harmless and the client was understanding, but it got me thinking about just how quickly our goodwill and good work can get derailed by one wrong “send.” While face-to-face interaction is the preferred method of client communication, time and geographic locations don’t…
  • #PRSAICON 2014: Who’s Making News Now? Riding the Trend Wave

    Sandra Fine
    14 Oct 2014 | 11:51 am
    It’s that time again when PR professionals from all 50 states and beyond descend upon an unsuspecting conference center, creating Apple Store-style lines for lattes and hoarding charging outlets like they’re spitting out gold. That’s right – the PRSA International Conference in Washington D.C.! It’s my fourth year reporting from the action, and my goal is to spot the hidden themes – the underlining messages woven between the keynote speakers and smaller panel sessions that tell us about the future of PR. Those with big data still on the brain will say I…
  • add this feed to my.Alltop

    wiredflare.com

  • The Truth About SEO

    Wired Flare
    19 Oct 2014 | 5:27 pm
    Are you ready for the truth about SEO? Frances Leary reveals it in her latest video.   For more of our videos, visit our YouTube channel: Wired Flare on YouTube.
  • Why You Need Social Media

    Wired Flare
    5 Oct 2014 | 5:17 pm
    Find out why you need social media in Frances’ latest blog: Watch more videos from Frances Leary on our YouTube channel: Wired Flare on YouTube.    
  • The Most Important Thing About Social Media

    Wired Flare
    30 Sep 2014 | 6:36 am
    In this video blog, Frances identifies the most important thing about social media: being yourself. Watch more of our videos on our YouTube channel.
  • How Google Fixed My Plumbing

    Wired Flare
    17 Sep 2014 | 6:57 pm
    A tale of a man, a woman, their plumbing, two countries and Google. by Frances Leary I’ll be the first to admit that dishing out Google compliments is not something I endeavor to do on a regular basis. In fact, to the contrary, I am typically so perturbed with Google’s latest algorithm change that I’m rather on the quick side to voice my disdain for the organization. Well, this time I’ll have to eat my words. It all began with a late-night kiss goodbye as I bid my husband farewell and he set off on his business trip to Athens, Greece. A few days later, the kiss was followed-up by a…
  • 9 Steps for Using LinkedIn Successfully

    Wired Flare
    11 Sep 2014 | 7:06 pm
    LinkedIn is the largest professional social networking site. It is a fantastic resource for networking, connecting with potential partners, investors and clients, and sharing your expertise. There is no reason not to be on LinkedIn. It’s safe and it’s professional. Here are nine steps to help you setup your LinkedIn profile successfully and use LinkedIn to strengthen your network. Step 1: The Profile Box Complete all this information. 1. Name 2. Professional Headline – Use Keywords! This is searchable. 3. Location 4. Professional Photo 5. Current and Past Positions – Use…
  • add this feed to my.Alltop

    Cision » Featured

  • Happy Halloween from Cision!

    Gina Joseph
    31 Oct 2014 | 2:26 pm
    We just wanted to wish our readers a very happy Halloween, from all of us around the country and the globe!
  • Win the Holidays with Real-Time PR: Download Our White Paper!

    Brian Conlin
    30 Oct 2014 | 12:00 am
    Real-time marketing went mainstream when Oreo’s tweet went viral during the 2013 Super Bowl. You know the one. Despite the cookie company’s success, PR has largely stayed away from real-time tactics besides newsjacking, leaving its full PR potential untapped. But it’s not too late to make a real-time splash during this year’s holiday shopping season. PR […]
  • Reach influencers with Cision’s new Consumer Electronics Pitching Kit

    Teresa Dankowski
    29 Oct 2014 | 7:55 am
    Good news, PR—you don’t have to line up early on Black Friday or fly to International CES to get your gadgets and personal tech products in front of the right people. Our free Consumer Electronics Pitching Kit is here to help you reach the most relevant journalists, bloggers and vloggers and get the coverage you […]
  • “Cision & Vocus Join Forces Like a Powerful Beyonce & Kelly Clarkson Duet”

    Gina Joseph
    15 Oct 2014 | 10:04 am
    Yup, that was one of our favorite tweets after Monday night’s #FutureofPR launch party at PRSA International, where CEO Peter Granat announced the news that Cision and Vocus were officially merged under one brand, Cision. With the newly merged company, our clients can look forward to benefits like a premium edition of Help a Reporter Out […]
  • Say Hello to the Future of PR: Cision and Vocus Unite

    Cision Contributor
    14 Oct 2014 | 6:34 am
    This post is written by Breeanna Straessle, Director of Corporate Communications at Cision. Last night, we announced the completion of our union with Vocus. The integrated company, which will operate as Cision, brings two of the most successful PR and social software providers together. The #FutureofPR is here as @Cision & @Vocus join forces.  [Tweet this] By joining […]
 
  • add this feed to my.Alltop

    Smoking Gun

  • The Blagger’s Blog 31st October 2014

    Martin
    31 Oct 2014 | 7:57 am
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “Everyone should be able to enjoy Halloween but I urge all retailers to behave more responsibly – don’t demonise mental illness.” Norman Lamb, Liberal Democrat care and support minister, commenting on retailers stocking ‘psycho’, ‘schizo’, and ‘freak’ costumes a year after Tesco and ASDA were slammed for selling similar outfits.  Weekly High Fittingly, considering it’s Halloween and all that, Pepsi Max decided to instal high-tech kit in the toilet mirror…
  • October 2014 in the Smoking Gun study

    Martin
    30 Oct 2014 | 9:24 am
    What a month indeed. From the tail end of a hurricane to hiring new staff, preparing for a continent-wide social campaign, and welcoming two new clients, the last few weeks have been something of a whirlwind here on Bridge Street. First up, then, it’s our pleasure to announce Smoking Gun PR has been awarded a 12-month contract with Provident Financial Services, to launch a new product in the non-standard lending sector. At the moment mum is definitely the word, but let’s just say it’s a revolutionary offering we’re only too proud to support through the usual SGPR level of…
  • Anonymous social media cannot impede the law

    Rick
    30 Oct 2014 | 9:22 am
    They say the era of the selfie is coming to an end. Whether that’s true or not, it’s hard to deny that online networking is turning from self-promotion to faceless engagement, but what does this mean for crime and redemption? With news hitting this month that Facebook is preparing to launch Rooms, a stand-alone social media app that allows users to post, make comments and share pictures anonymously, more than a few eyebrows have been raised. Standing behind your opinions has always been a cornerstone of Zuckerberg’s modus, meaning this decision stands in contradiction. Yet, with more…
  • 13 scariest experiential marketing campaigns

    Martin
    30 Oct 2014 | 9:15 am
    As we all know, the most terrifying night of the year is upon us, Halloween. A day when we’re supposed to dress up and frighten the living daylights out of each other, and perhaps attend a party or two, we’ve compiled this list of 13 nightmarish experiential marketing campaigns that prove 31st October isn’t the only date when it’s OK to get goosebumps. Sentosa Spooktacular aims to break records for second year running Spooktacular takes place on Halloween at Singapore’s 40,000-square-metre Fort Siloso, an old coastal artillery battery and home to plenty of World War II atmosphere.
  • RIP Nokia: Memories of a mobile giant

    Jane
    30 Oct 2014 | 9:00 am
    This month saw Microsoft confirm that it will discontinue the Nokia brand, save for a few lowly entry-level handsets. So just how did one of the world’s most successful handset manufacturers fall so far from grace? Picture the scene. It’s 1984, and the Mobira Talkman had just arrived. Amongst the world’s first transportable phones, it was built on technology developed by Nokia since the 1960s (with the company itself dating back to the mid-1800s). A remarkable device that would soon be improved upon on an annual basis, it gave an early indicator of just how pioneering the Finnish brand…
  • add this feed to my.Alltop

    Finn Partners - Inspired

  • The Passing of Great Public Relations Man Frank Mankiewicz

    Jessica Ross
    30 Oct 2014 | 6:16 am
    Frank Mankiewicz passed away last week at the age of 90. There is a generation of Americans who remember Frank as the press aide to Robert Kennedy who had the solemn duty of announcing RFK’s assassination to the world, but Frank was to be found at the center of some of the most interesting moments of the 20th Century—from early Hollywood, to World War II, to Kennedy’s Camelot, to the growth of National Public Radio. Frank grew up the son of the screen writer and movie legend Herman Mankiewicz of Citizen Kane fame.  He experienced war first hand as an Army infantryman and saw combat at…
  • Finn Partners Acquires Johnson King

    Peter Finn
    9 Oct 2014 | 6:35 am
    I am very pleased to announce that Finn Partners has acquired Johnson King, a highly respected European Tech agency. Technology is one of the largest practice areas within Finn Partners, and this move significantly strengthens our global team in this sector. The key word here is “global” – as the Johnson King relationship now expands our team in London, but also extends our physical presence to Paris and Munich, and brings our combined team to 30 across the three offices. It was only a year ago that Claire Ayles, Flora Haslam and Mike King, the owners of Johnson King, decided that…
  • Finn Partners Acquires gabbegroup

    Peter Finn
    16 Sep 2014 | 12:20 pm
    With healthcare and education sectors continuing to provide strategic opportunities for growth and expansion, I am delighted to announce Finn Partners’ acquisition of gabbegroup’s public relations practice, effective today. Collaboration is at the core of the Finn Partners’ mission, and it is that same commitment and passion for excellence that led Jim Gabbe and Jill Gabbe to build one of the most successful independent specialist agencies in their field. Founded in 1980, gabbegroup is an award-winning firm that will expand our presence in the health and higher education sectors. I am…
  • You Should Make a Video Game

    Brian Perry
    31 Jul 2014 | 9:13 am
    I had the privilege of spending last week working at San Diego Comic-Con with Microsoft. Its Games Studios wanted presenters to talk about the future of game design, and for some reason they wanted one of those people to be me. This was all in an effort to promote the upcoming game development software Project Spark, which opens up video game design to more than just computer scientists. It makes it so kids, adults, parents, teachers and students can all jump into complex game development in a very easy-to-use and easy-to-understand way. Throughout the four-day event I spoke one-on-one with a…
  • Five Ways We’re Working Differently After TEDxFultonStreet

    Lindsay Bubbico
    9 Jul 2014 | 8:19 am
    TED events are known to be thought-provoking. But what TEDxFultonStreet founder Aaron Sylvan really wanted in planning his inaugural event supported by Finn Partners, was for guests to leave as a different person; with a new or changed perspective. With this in mind, he aptly themed his event Chrysalis, Radical Transformations. And it was. Rather than remix the agenda or speakers, I wanted to share living proof that Aaron’s idea for a TEDx event was a success. We were inspired in many different ways; here are just a few: 1. “No” and “Never” are not options. Many of the speakers…
  • add this feed to my.Alltop

    Imelda Dulcich PR & Social Media.

  • Respecting the Circumstances of the Moment. Times of Crisis and How You Communicate. PR and Social Media.

    Imelda Dulcich
    26 Oct 2014 | 12:30 pm
    Times of Crisis. Online Communication. Don’t add noise during a crisis. Advice for communicators and business owners. How do you react on online when breaking news hits? What’s your role as a professional communicator or business owner? We must respect the circumstances of the moment. Be a thoughtful communicator. What do you do when breaking news hits […] The post Respecting the Circumstances of the Moment. Times of Crisis and How You Communicate. PR and Social Media. appeared first on Imelda Dulcich PR & Social Media..
  • How to Set Up Meetings Outside Your Home Office

    Imelda Dulcich
    25 Oct 2014 | 3:03 pm
    Successful Business Meetings Off-site Are you one of the many who work from a home office? Here’s how to hold meetings outside your home office. Be a pro. How to hold offsite meetings in a thoughtful, professional way.Click To Tweet - Powered By CoSchedule An office setting may be the best and least distracting place […] The post How to Set Up Meetings Outside Your Home Office appeared first on Imelda Dulcich PR & Social Media..
  • Building Collaborative Relationships with Social Media

    Imelda Dulcich
    19 Oct 2014 | 11:18 am
    Why Compete When You Can Collaborate? An event to introduce women we admire, My friend Tammy Cannon, Cannon Social Media and I recently held an event to celebrate women we admire in social media, journalism, public relations and small business. Tammy and I operate under the same belief that there is enough business for all of […] The post Building Collaborative Relationships with Social Media appeared first on Imelda Dulcich PR & Social Media..
  • How To Get The Most Out Of Industry Leader Lists

    Imelda Dulcich
    6 Oct 2014 | 7:03 pm
    How you can use Industry Leader Lists I love lists, especially ones that highlight industry leaders. You know the kind:  - The top ten bloggers you must know! - Follow the top 20 Public Relations Twitter accounts! - The 100 most social people in Social Media! Who are these people and how did they get on […] The post How To Get The Most Out Of Industry Leader Lists appeared first on Imelda Dulcich PR & Social Media..
  • Business Cards Still Relevant

    Imelda Dulcich
    2 Oct 2014 | 11:27 am
    Business cards are still a good and necessary business tool. Do you question whether business cards are still necessary with all the ways we can share contact information online and with smart phones? As long as there are people are still using business cards, I will too. I love using online networks as well as apps to […] The post Business Cards Still Relevant appeared first on Imelda Dulcich PR & Social Media..
 
  • add this feed to my.Alltop

    Vitis PR blog

  • Stories for M2M companies

    31 Oct 2014 | 2:57 am
    Last week I supported a client at the Electronics Design Show and in our conversations with journalists the hottest topic they are reporting on is M2M or the Internet of Things. And this week, I had a client meeting in Germany about smart homes – again another potential story about connected devices. The opportunity is huge, with Cisco predicting back in 2011, that there will be 50 billion internet connected devices by the year 2020. The thing is that many electronics firms have been helping clients develop M2M products for years, but haven’t necessarily used this phrase. Here we need to…
  • How to weather a crisis comms storm

    30 Oct 2014 | 11:08 am
    BBC execs take note, here’s our advice on what we'd recommend following Apprentice Ahktar’s sex tape shame Not only is The Apprentice compulsive viewing, it is also a prime example of the need for a good/pre-existing crisis management plan. This week’s breaking news story around contestant Solomon Akhtar’s alleged sex tape, which was filmed before his appearance on the show, closely follows another contestant - James Hill – being revealed only a few weeks ago as having a criminal conviction. BBC executives must be a little miffed about this second negative news story impacting the…
  • Mobile accessories are hot right now

    26 Sep 2014 | 8:09 am
      Through our work with the UK’s largest online mobile accessories retailer, our PR expertise spans B2B and B2C in the mobile sector. Alongside our mobile accessories client, we also work for a new mobile accessories distributor that offers a range of unique and innovative gadgets, from portable power banks that help keep your mobile devices charged and music on full power, to handy waterproof Bluetooth speakers that are sure to make your life easier and more connected. We’ve helped the team raise its portfolio through product reviews with regional and B2B trade publications –…
  • 3,000 uniques and counting

    13 Aug 2014 | 1:16 am
         In my spare time I write a blog under a pseudonym and I was really chuffed to see that yesterday the blog has reached over 3,000 unique visitors a month. Compare that to March 2014 at 500 per month. So what do the readers want? They want all sorts of content, but comparisons between services, tips, heads up on new services and new ways to do things are the most popular.
  • 50 billion smart devices can’t be wrong

    12 Aug 2014 | 1:19 am
    Cisco predicted back in 2011, that there will 50 billion internet connected devices by the year 2020. It seems that this figure will become a reality. We’re hearing a lot more about machine to Machine (M2M), the “Internet of Things”, “wearables” and ‘smart technology”, but just what could these terms mean to us?
  • add this feed to my.Alltop

    Sterling Communications

  • Blogging is a Business

    Katie Moses
    14 Oct 2014 | 3:24 pm
    As you may know, I love networking events. I have had the opportunity to attend numerous blogging events to network on behalf of clients as well as create mutually beneficial business relationships with bloggers. Most recently I attended the Type-A Parent conference in Atlanta and one thing became very clear to me: blogging is a business. Bloggers are CEOs of their own companies and if you want to create a quality relationship with bloggers, you must approach them as business people. NOT ALL BLOGGERS ARE “MOMMY” BLOGGERS After working closely with bloggers over the past six months, I…
  • Demystifying Preproduction, Part One: Harnessing Creativity to Conjure Arresting Visual Stories

    Rosie Brown
    25 Sep 2014 | 11:05 am
    Any working professional knows that each job has its highs and its lows. Well, video productions are my highs. Every time we start a new video project, our team powers through the preproduction phase, brainstorming creative ideas and nailing down logistics, all eagerly awaiting the proverbial game day: that is, production. But, in my opinion, what makes production days so exciting is the level of hard work and forethought put into preparing during preproduction. “Preproduction” as a term is often pushed aside and excused as being a vague way of saying that you’re planning a…
  • It’s our 25th Birthday!

    Sarah Koniniec
    23 Sep 2014 | 5:50 pm
    Hard to believe, but Sterling is officially 25 years old. Since 1989, we’ve transformed from a boutique three-person PR firm into a full-service integrated marketing agency with offices in both the Northwest and Silicon Valley. Once a year, we take some time to get together as a company, sharing best practices, brainstorming new ideas and taking stock of where we are on our journey. There’s no way to fit 25 years into one day, but this year we sure did our best to fit it into three! Sterlingers both new and seasoned, from Seattle and Silicon Valley, specializing in creative marketing…
  • Six Tips to Take You From College To Your First Job

    Dan Jensen
    19 Aug 2014 | 9:35 am
    As a college senior, it’s easy to feel like the big fish in a little pond. While the underclassmen around you are fretting about dorm assignments and campus life, seniors get to worry about finishing up all the requirements to earn that sheepskin, preparing for the postgrad world with relevant internships and clubs, and finding creative ways to compete for those entry-level jobs. To help ease the transition, we came up with a few tips and tricks to help college seniors prepare for the “real world.” Treat your senior year like your first job. It may be tempting to schedule your classes…
  • Brevity is the Key to Successful Communication

    Sarah Koniniec
    29 Jul 2014 | 10:20 am
    In this day and age, capturing and holding someone’s attention is a tough business. We have hundreds of things demanding our attention at any given moment: emails, texts, snapchats, a coworker’s birthday, a significant other wondering what’s for dinner – you get the picture. (If you spaced out during that long list, you’re not alone. I actually checked Reddit about four times while writing it). A funny thing happens when you exercise brevity: people don’t mind listening to you. Well thought-out, brief communication shows that you respect and value others’ time. CEOs and…
  • add this feed to my.Alltop

    Beast Of Traal.com

  • An unintentional social experiment with Kit Kat and the image of India’s night sky during Diwali from space

    Karthik S
    23 Oct 2014 | 9:23 pm
    As a annual fan of that fake Indian-night-sky-during-Diwali-from-a-satellite pic, I was waiting for it infiltrate our timelines this year too, on Facebook, Twitter and Whatsapp. I even enquired if it has started, yesterday. What time are the satellite-images-of-India-during-Diwali pics slated to infiltrate our timelines and on Whatsapp? — Karthik Srinivasan (@beastoftraal) October 23, 2014 Then, a thought struck me. The recent Diwali video by Kit Kat made a cringe-inducing use of the same viral satellite pic as a crucial, fictional plot element. It was almost like the makrs of that video…
  • Amul vs. Neha Tomar – 2 intriguingly ignored questions!

    Karthik S
    15 Oct 2014 | 9:20 pm
    NextBigWhat has a guest post on what Amul has done to a customer’s post on Facebook when they responded to it, in turn alleging that her intentions are ‘malafide’ (now edited out by Amul). I don’t quite understand the significance of the ‘missing globe’ (though it is a good observation) since the rest of the text holds up as-is, from the customer’s post. But here are two things still missing the in the story. Amul’s response on Facebook had a line that they removed later, but since the original was reproduced by many people, including Social…
  • You on Twitter = The Times of India? Well… not quite. Hmmm… perhaps!

    Karthik S
    15 Oct 2014 | 6:04 pm
    How do film makers/actors promote films normally? Print ads in leading newspapers? TV ads? Posters seem to be an outdated mode of promotion these days, but I’m sure they still carry a lot of value in smaller towns and cities in India. Digital advertising (banners, YouTube takeovers), including a dedicated website/microsite, pages on social media platforms like Facebook, Twitter etc. Then there is of course the assorted television appearances, topped by Comedy Nights With Kapil! Now imagine if a Shah Rukh Khan came to you and asked you to promote his film Happy New Year… because…
  • Deepika Padukone vs. The Times of India – What would (not should) TOI do next?

    Karthik S
    26 Sep 2014 | 5:24 am
    Usually, a PR crisis gets amplified because of media. But in case of The Times of India, it is intriguing to see a PR crisis they fanned and find themselves in! Given their massive clout, you could argue if there is a reputation crisis at all, for them. The counter argument to that is the fact that many other publications wrote about The Times of India and its state of moral quandary (!) by openly naming the publication. Usually, they follow the Omertà code and refer to rival publications as ‘a leading national daily’. Or, if it was the Hindustan Times, they’d perhaps drop…
  • Is the Narendra Modi Government’s use of social media really transformational?

    Karthik S
    2 Sep 2014 | 1:02 am
    (This post was updated on September 5, 2014 – see update at the end of the post) First, there was this piece in Business Standard. The crux was, Since the Narendra Modi-led government took charge at the Centre, journalists tracking central government ministries and departments have been busy 24×7. Not because the new establishment is holding back-to-back press conferences, going all out on interviews or cutting ribbons at events; rather, the media is busy tracking it on Facebook, Twitter and various blogs, waiting for that significant statement worthy of making the headlines.
 
  • add this feed to my.Alltop

    Jill Kurtz, APR

  • Fail-Proof Strategies to Get Your Email Read

    Jill Kurtz
    30 Oct 2014 | 6:59 am
    All you need to do to confirm that email continues to rein as a great way to communicate is look at your inbox(es). I am sure it’s not empty. As you do the routine work of managing your inbox you can teach yourself valuable lessons on how to use email effectively. An email has to be really compelling to avoid the delete key. Spend the Most Time Developing the Right Subject Line The subject line is hugely important. If it doesn’t say something that seems relevant, interesting, or important, the email gets deleted without further investigation. Make the First Sentence Matter If…
  • Five Steps to Twitter Success

    Jill Kurtz
    29 Oct 2014 | 7:42 am
    Want to use Twitter to connect with your audience. Here are five fundamental components to success: Create a content calendar. Plan your content. Use holidays, special day/week/month designations like administrative assistant appreciation day or national cupcake day, key events for your business and other triggers to plan relevant tweets. You can supplement the plan with timely,  unanticipated topics, but having a basic calendar to follow ensures you don’t miss the obvious opportunities and that you tweet regularly. Schedule tweets. Use the scheduling tool in the free version of…
  • Social Media in a NASCAR World

    Linda Kurtz
    28 Oct 2014 | 7:23 am
    Guest post by Linda Kurtz, Online Community Engagement Manager for The Campus Kitchens Project Through my work with The Campus Kitchens Project, I have become a NASCAR fan. Specifically, I cheer for four-time NASCAR Cup Series champion Jeff Gordon. Why? Because he drives the Drive to End Hunger #24 Chevy. In February 2011, AARP Foundation (a funder and partner of The Campus Kitchens Project) initiated Drive to End Hunger, a multi-year nationwide campaign to raise awareness and funds to address the problem of hunger among people 50+, and develop both short-term and long-term solutions to the…
  • Amplify Your Content

    Jill Kurtz
    27 Oct 2014 | 7:23 am
    Whether you are a job seeker, a consultant, or a representative for a business, establishing credibility online rests on content. To be seen as an expert, you need to author content that shares what you know and establishes your engagement around one or more topics. Owned, earned, and paid placements are the avenues you need to employ to get your content visibility online. Used strategically, you can leverage these tools to amplify your content for maximum reach. Owned Media Content published at your own website, blog, or social media profile, is considered to be owned media. Owned media…
  • Visualize Social Media

    Jill Kurtz
    24 Oct 2014 | 7:09 am
    Here’s a visual that every communicator who wants to leverage social tools should have on hand: The Conversation Prism. Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It tracks dominant and promising social networks and organizes them by how they’re used in everyday life. It is updated regularly. The prism is a great reminder that social media is more than Facebook, YouTube, Twitter, and Pinterest. It is available as a free downloadable image or a poster. Study the landscape as you plan your next social media strategy. Filed…
  • add this feed to my.Alltop

    Vikypedia.in

  • PR – Can We Control It ?

    ThePRitch
    30 Oct 2014 | 9:14 am
    No. We cannot. That might come as a surprise to you as most (read : all) PR professionals and companies pride itself on the ‘control’ they have on the media. So do we really control media ? What constitutes ‘media’ is under discussion so how can you talk about ‘controlling it ? Each of this... Read More ›
  • What does it take to be a Disruptive PR Practitioner?

    Vikram Kharvi
    14 Oct 2014 | 4:20 am
    Is your answer Super Intelligence? But I have seen in my entire career that people who I have come across as very intelligent have not achieved much in their lives. Probably they spend a lot of time convincing people about their intelligence rather than implementing their knowledge in something productive. So don’t you think intelligence... Read More ›
  • PRCCA 2014 announces the shortlists Top 5 Finalists for 15 Sub-Categories

    Vikram Kharvi
    10 Oct 2014 | 12:26 am
    PRCCA 2014 announces the shortlists Top 5 Finalists for 15 Sub-Categories. Has your campaign made it to the list? Check here Top 5 Finalists under 15 Sub-Categories 101.Issues Management or Crisis Management S. No Campaign Name Campaign Name 1 Botox- Botox India Campaign Teamwork Communication Solutions Pvt. Ltd. 2 Hero MotoCorp- Making a technology statement... Read More ›
  • Vikypedia.in partners with IPRCCA 2014 as an official Media Partner

    Vikram Kharvi
    1 Oct 2014 | 9:30 pm
    Vikypedia.in is proud to announce that we are one of the official media partners for the forthcoming Indian PR & Corporate Communications Awards (IPRCCA) 2014 and Indian PR & Corporate Communications Conference organized by Exchange4Media Group on 17th of October 2014. It is one of those events where you would find the entire PR and... Read More ›
  • Everything you want to know about IPRCCA 2014

    Vikram Kharvi
    30 Sep 2014 | 9:30 pm
    The India PR & Corporate Communications Awards 2014 are the most extensive and exhaustive awards to recognize the contribution and success of the PR Industry. With 4 Categories and 23 sub categories, E4M IPRCCA2014 is the path breaking initiative to salute and recognize the contribution of PR Consultancies and Corporate Communications. Apart from the panel Before... Read More ›
  • add this feed to my.Alltop

    PR Daily News Feed

  • The 5 most popular stories on PR Daily this week

    31 Oct 2014 | 2:00 pm
    Here are the five most widely read stories this week on PR Daily: 10 words to cut from your writing 20 signs you work in PR 5 press release mistakes PR pros should avoid The keys to a compelling headline How to boost your YouTube ranking (Image via)
  • LA Weekly calls out Uber PR team for 'trying to dupe us'

    31 Oct 2014 | 11:00 am
    For a quick lesson in PR ethics, turn to Uber. The company recently tried to pull a fast one on LA Weekly. It didn’t work. The story goes like this: On Monday, LA Weekly published a first-person essay that criticized Uber’s driver service. One day later, the publication received an email from one “Tawny Valentine” with a first-person account of an Uber driver titled, “Confessions of a former L.A. Taxi Driver.” The piece was written by Cabdi Xuseen (who is, indeed, a real person). An LA Weekly staffer emailed Valentine. That’s when things started to unravel for the Uber PR team.
  • When PR gets scary: 9 client no-nos

    31 Oct 2014 | 9:00 am
    PR is a great career. It provides endless variety and opportunities to work with dynamic personalities. There’s rarely a dull moment. However, along with that come some amazing highs and terrifying lows. While PR pros are busy doing their best to get their clients media coverage, the clients can sometimes be less than cooperative. In honor of Halloween, let’s take a look at how clients can sometimes make our jobs in PR very scary. 1. They fail to get back to you. While this may be a symptom of the busy times we live in, it seems more commonplace these days for clients to engage a…
  • 6 deadly sins of nonprofit writing

    31 Oct 2014 | 6:59 am
    Veteran nonprofit writers know that charities win credibility with strong writing and lose credibility with poor writing. “Great content builds authority,” writes Caryn Stein, Director of Content Strategy for the Network for Good. “Great content reinforces trust.” And with credibility, authority, and trust come grants, donations, influence, visibility, members, and volunteers — all the makings of a successful nonprofit organization. For those who practice the art of writing for nonprofits, I offer up these six deadly writing sins, which I know about only because I have, on…
  • FIFA: Sorry for map placing Crimea in Russia

    31 Oct 2014 | 6:58 am
    During this year’s World Cup, Delta Airlines had to apologize for a photo that implied giraffes are native to Ghana, even though they aren’t. That was mostly just embarrassing. The latest soccer-related geography miscue could be a full-on international incident, however. FIFA, the governing body that runs the World Cup, had to apologize Thursday after a video unveiling the logo for the 2018 World Cup in Russia included Crimea within the host country’s borders. The video was projected Tuesday on the side of the historic Bolshoi Theatre in Moscow. FIFA issued this statement, in which it…
 
  • add this feed to my.Alltop

    Prakkypedia

  • For sale: neighbourhood stories

    Prakky
    25 Oct 2014 | 10:33 pm
    A young girl munching on a toffee apple visited us this week. Countless middle-aged women visited us too, wearing three-quarter length pants, clutching handbags and usually arriving in pairs. An Asian father who has given up drinking and wishes his children would give up – he also visited us. We listened to stories from a portly  gentleman who has six children. He used to drive sports cars, now he says he drives ‘a bus’. He wore a huge smile and joked about wanting to buy the kite stuck into the tree on the verge in front of our home (one of our advertising tactics). In between, we had…
  • 5 alternative comms tactics

    Prakky
    20 Sep 2014 | 4:39 pm
    Communications professionals need a suite of tactics in their toolkit and in today’s blog, I’m sharing some more obscure ones that might suit you or your clients. Promoting your cause or your brand, or having conversations with your community, is not all about media releases. Take a look at this list of 5 ideas below: 1. Letters to the editor You don’t always need a news article to gain attention – the Letters pages of newspapers are still popular and may get you the attention and audience you’re after. Write a short, considered letter outlining your case. (Be prepared however for…
  • A letter to break your heart

    Prakky
    11 Aug 2014 | 3:21 am
    Some people make jokes about online dating. And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “help protect the Australian community from relationship scammers”. It has been reported that the ACCC will “initially send 400 letters per fortnight to consumers to warn them they may be the target of a relationship scammer.” Scam-warning letters are on their way The ACCC…
  • The good source

    Prakky
    9 Aug 2014 | 1:02 am
    Journalists aren’t the only professionals who require good sources. Professional communication managers need them, too. Whether you call your role “PR” or “media relations” or “corporate communications”, it’s impossible to have a highly successful comms program without having some input from others around you. Good communicators often join professional networks and associations. I was reminded of the importance of this recently when I published the post “The To-Do List for Every New Corporate Communications Manager”. A few of my savvy LinkedIn connections suggested that…
  • The To-Do List for Every New Corporate Communications Manager

    Prakky
    8 Jul 2014 | 3:32 am
    So you’ve just landed a new corporate communications role. Congratulations! So have I. I’m a month or so into a new role and absolutely love it. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. I’ve shared a list below for you but first – please note – this list doesn’t apply to my specific role now. Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. My five things to address in your first week as…
 
  • add this feed to my.Alltop

    Global :: Pressat

  • Quiz Taxi surprises London’s commuters with the holiday of a lifetime

    Pressat
    30 Oct 2014 | 5:00 pm
    Friday 31 October, 2014 London Taxi Advertising and the Austrian National Tourist Office have been surprising London's commuters with the chance to win a holiday of a lifetime – as well as a cab journey to remember. For three days throughout October a branded Austrian Quiz Taxi has been travelling throughout the capital with British Olympic skier Graham Bell as its passenger. Unsuspecting Londoners hailing a taxi have had the chance to join Graham and be in with the chance of winning a holiday to the Wilder Kaiser Brixental region; Austria's largest interconnected ski area. The catch?
  • Day Glow Doris: The ideal gift for the fashion conscious cyclist

    Pressat
    30 Oct 2014 | 5:00 pm
    Friday 31 October, 2014 Day Glow Doris, retro-inspired cycle wear for women, and now children, is the perfect gift for the stylish urban cyclist who wants to avoid unforgiving hi vis lycra but wants to stay safe. Based in Edinburgh and started by keen cyclist Lorna McCulloch in 2013, Day Glow Doris is a relative newcomer to the (tiny) world of pretty cycling clothes for women. All items are designed in the UK and are inspired by classic retro shapes such as feminine and flattering swing jackets. The coats are then finished with cute floral trim and reflective buttons. All items are made at a…
  • Campaigners across the UK will turn it purple to mark Pancreatic Cancer Awareness Month

    Pressat
    30 Oct 2014 | 5:00 pm
    Friday 31 October, 2014 Pancreatic Cancer Awareness Month (November 1 to 30) will be launched with numerous 'purple' events taking place across the UK to highlight the UK's fifth biggest cancer killer which has a survival rate of just three per cent, the lowest of all 21 most common cancers. On November 1st, numerous landmarks, including Blackpool Tower, Spinnaker Tower and SSE Hydro, will light up purple as part of Pancreatic Cancer Action's turn it purple campaign. Social media will be filled with #purplepselfie pictures with over 2000 people pledging to share one to mark Pancreatic Cancer…
  • 70% of Irish Professionals Work Longer Than Their Contracted Hours and Two-Thirds Feel Obligated to Do So

    Pressat
    30 Oct 2014 | 5:00 pm
    Friday 31 October, 2014 Infographic outlining the Survey findings is available here Highlights of Morgan McKinley Working Hours Survey Ireland 7 in 10 professionals work longer than their contracted hours with at half of these working at least an extra hour a day every day. One-sixth of all workers work an extra three months a year more than they are contracted to. 75% of workers say their work-life balance is being impacted. Irish professionals 'switch off': Almost half (44%) of professional workers do not use their mobile devices for work after leaving the office. 60% feel they are more…
  • Urban Clothing Brand Firetrap Launches Horror-Inspired 'Deadly Denim' Ad Campaign

    Pressat
    30 Oct 2014 | 5:00 pm
    Friday 31 October, 2014 'Deadly Denim', the new spine-chilling advert for Firetrap, has been commissioned and created by industry leaders Fold7 and award-winning director Ian Pons Jewell. The haunting clip has been shot using the high-tech 'stop frame' animation technique to fixate-on the darker and deadlier side of the Firetrap brand. The ad also breathes life back into the cult Firetrap mascot, 'Deadly' the gnome. The highly atmospheric film, centres on a mysterious woman in a trance-like state, sitting on a rocking chair in an eerie abandoned house. The objects around her, including an old…
  • add this feed to my.Alltop

    Spin Sucks

  • Gin and Topics: A Halloween Episode

    Gini Dietrich
    31 Oct 2014 | 9:58 am
    By Gini Dietrich Happy Halloween, everyone! Have you seen the drinking game going around on Facebook? For every Elsa who appears on your doorstep tonight, you must take a shot. Considering it’s the number one selling costume this year, I would imagine you’ll be drunk by 6 p.m. I hope you all have fun with your kids and the neighborhood kids tonight. I’m going to make roasted tomato soup with chipotle cream, grilled cheese sandwiches (with brie on French bread), and Jack Bauer will bark nonstop for two hours while we hand out candy. Before I give you this week’s Gin and…
  • The Spin Sucks Inquisition: Christopher Penn

    Gini Dietrich
    31 Oct 2014 | 3:58 am
    By Gini Dietrich If you don’t already know the name Christopher Penn, I demand that you stop what you’re doing (well, after you read this blog post) and venture off to meet him. He is, hands down, one of the top five smartest people I know. But, until about two months ago, he was among the smartest people I was dying to meet. And then it happened. I was in Boston for INBOUND and he, Chel Wolverton (whom I adore and will make her debut as an inquisitee soon), Laura Petrolino, and I had dinner together. He’s not only one of the smartest people I know, he’s that really…
  • A Ghoulish PR Crisis Just for Halloween

    Brian Meeks
    30 Oct 2014 | 9:58 am
    By Brian Meeks Have you heard the one about the PR crisis of Halloween fright-night proportions? Well, sit back, and prepare to be horrified. August 19th, 2014 was the best day of my life… for five minutes. The rest of the day and week that followed were the worst of my life. Let me explain…I’m a novelist. I’ve written and published a mystery series, a young adult series (though I use the term “series” loosely as there is only one book), and a thriller. I also wrote a satire about social media called Underwood, Scotch, and Wry. August 19th was the official…
  • Adult Bullying is a Problem

    Gini Dietrich
    30 Oct 2014 | 3:58 am
    By Gini Dietrich We live in a crazy world. Before the Internet, we had to actually talk to human beings. And, if we didn’t like something, we had to tell them to their face…or keep it to ourselves. While it certainly has never been a diplomatic or kind society, it’s noted that bullying is on the rise, both for teens and adults. Back in the day, I had girls in high school telling me to meet them after school so they could beat my face in (I scurried home, instead…I kind of like my face). I don’t think I could survive high school today. I have really thin skin. I…
  • Protect Your Corporate Culture by Hiring Right

    Lindsay Bell
    29 Oct 2014 | 9:58 am
    By Lindsay Bell There’s been a lot written this month so far about internal communications and how it affectsor doesn’t—your corporate culture. But there’s a key element that needs to be in place long before internal communications strategies get discussed, planned, and implemented. Your people. If you don’t have the right teams in place, if you haven’t determined what your internal culture is, and who fits in and who doesn’t, no amount of internal communications finesse or fancy new communications tools are going to help. One Company’s Corporate Culture I stumbled upon a…
  • add this feed to my.Alltop

    ListFree.org

  • Use an electronic cigarette instead of a regular one if you want to prevent lung problems

    benanderson
    31 Oct 2014 | 4:11 pm
    There are more and more people all over the world who choose to smoke because this kind of activity calms them down in certain moments, when they have to deal with a great amount of stress or because they simply like the smell and the taste of the nicotine. If you are a person who is a regular smoker and you believe that it is time for you to quit, then you should know that an electronic cigarette will certainly help you forget about the taste of the regular cigarettes and will also help you prevent health problems that might, eventually, lead to death. In this situation, you should look for…
  • Replace your old pack of cigarettes with a brand new electronic cigarette

    benanderson
    31 Oct 2014 | 3:57 pm
    It is well-known that there are plenty of people in every corner of the world who smoke on a daily basis and who seem to be unable to get rid of this unhealthy habit, no matter how hard they try to quit and no matter if they are well-aware of the fact that it is not good for their health. Every smoker would gladly say that nothing tastes better than a great cigarette with the morning coffee or after a delicious meal, but our lungs’ health should be more important than this kind of pleasure. In case you believe that you are not able to quit smoking soon, you should know that there are plenty…
  • TV Pro Gear’s Flypak™ shoots SMPTE Award Ceremony and Presentation of Lifetime Achievement Award to George Lucas

    TVProGear
    31 Oct 2014 | 3:28 pm
    Hollywood, CA-October 2014—TV Pro Gear was one of the sponsors that participated in the SMPTE (Society of Motion Pictures & Television Engineers) 2014 Annual Conference & Exhibition. This prestigious event took place at the Loews Hollywood Hotel on October 20-23rd 2014. TV Pro Gear used their most advanced Flypack to record the SMPTE Honors & Awards Ceremony where George Lucas received SMPTE’s Lifetime Achievement award. SMPTE Board of Governors, John Maizels, directed the Honors & Awards Ceremony. “Using TV Pro Gear’s Flypak™ was a very interesting experience. Every…
  • Invest in the most natural bath products.

    jackflower1
    31 Oct 2014 | 2:42 pm
    If you want to have a healthy and beautiful skin, invest in the best natural bath products. In order to find quality products such as sea salt body scrub, you need to research with utmost attention. Under no circumstance should you buy random products you know nothing about; the chances that you be disappointed with them are pretty high. Instead, you should take a couple of hours to conduct an attentive investigation. If you don’t have time to go to the closest store and check the best products, you can do it online. Why should you leave behind artificial items and invest in the most…
  • Advanced Metering Infrastructure (AMI) Market worth $20.03 Billion by 2019

    marks12345
    31 Oct 2014 | 2:00 pm
    The report “Advanced Metering Infrastructure (AMI) Market by Smart Meters (Electric, Gas, Water), Communications, Meter Data Management (MDM), Meter Communication Infrastructure (MCI), Security, Analytics – Worldwide Market Forecasts and Analysis (2014 – 2019)” ,defines and segments the Global Advanced Metering Infrastructure (AMI) market into various sub-segments with an in-depth analysis and forecasting of revenues. The report also identifies the factors driving this market, various restraints, and opportunities impacting it along with global adoption trends, future…
 
  • add this feed to my.Alltop

    bridgebuzz blog

  • How to Contact the Media:12 Email Tips That Also Boost Email Marketing

    Lucy Siegel
    26 Oct 2014 | 5:11 pm
    While I’ve heard some Millennials say that email is a dying medium, I beg to disagree, at least in business, where emails are vital for communications, especially with people you don’t know or don’t know well.  This is especially true in marketing and public relations. When it comes to building credibility, public relations – specifically media relations – can’t be beat. And emails are critical in the media relations process used in PR, since most journalists prefer to be contacted by email. But how to contact the media isn't something everyone…
  • Traditional PR Still Returns the Most Value

    Carinna Gano
    16 Oct 2014 | 9:34 am
    Facebook is the largest social network, yet its popularity is decreasing among young people—teens, college kids, and recent college graduates—now more than ever before.  Teenagers today are nowhere near as enthralled with Facebook as teenagers were a few years ago, and many who first became addicted to Facebook during their teenage years now just don’t care about it.        Even Facebook has noted its waning influence on teenagers.   It’s failing at making itself more attractive to younger users, and because of that, it’s losing…
  • Why Startups' Own PR Efforts Rarely Match PR Companies' Output

    Lucy Siegel
    1 Oct 2014 | 8:52 am
    In my experience, it’s rare for startups to do a great job on their own public relations. The following are four key reasons (generalizations, but, like many generalizations, are commonly true):
  • 7 Myths About Public Relations Services

    Carinna Gano
    12 Sep 2014 | 4:15 pm
    If you’ve ever been confused about what PR is and how it works, read this post—I’ll debunk a few PR myths for you to help you understand what, and how valuable, public relations services are.  
  • Basic PR Strategies: You Have to Be Seen to Be Heard

    Lucy Siegel
    7 Sep 2014 | 7:39 pm
    Last week I was walking down my block on Manhattan’s Upper West Side on the way to the subway  when I saw the familiar sight – to New Yorkers, anyway – of Scabby the Rat rising up from the sidewalk in front of the church at the end of the block. The big, creepy inflatable rat is a traditional sign of union picketers.  Picket lines using Scabby are not uncommon in New York, where one of four working age residents is a union member, but seeing one on my own totally residential block was startling. Yep, it got my attention.
  • add this feed to my.Alltop

    Solomon McCown & Blog

  • Jonathan Davis Honored with United Way’s Real Estate & Building Leadership Award

    31 Oct 2014 | 11:01 am
    On October 30, United Way of Massachusetts Bay and Merrimack Valley held its annual Real Estate & Building Leadership Breakfast. Founder and CEO of The Davis Companies, Jonathan Davis, was honored with the Norman B. Leventhal / Edwin N. Sidman Leadership Award. Solomon McCown & Company was proud to produce this video for the United Way in honor of Jonathan Davis. United Way's Real Estate & Building Leadership Award from Solomon McCown & Company on Vimeo.
  • Remembering Mayor Menino

    30 Oct 2014 | 11:08 am
    Perhaps Senator Edward Markey said it best: "Boston loves Tom Menino because Tom Menino loved Boston with all of his heart." Known as the "urban mechanic," Tom Menino left a lasting mark on the city he loved. From the Innovation District to the Rose Kennedy Greenway, from Hyde Park to East Boston, he truly helped this city grow and move into the 21st century while caring deeply about the people who call Boston home. From the lofty to the lowly, he reached out his hand to all. Our hearts are heavy and sad. He gave his life to the city. For his family and for him, we wish he had more time. We…
  • Innovation: More Than Just Change

    24 Oct 2014 | 1:39 pm
    "What is innovation? How is it best nurtured and facilitated?" What more fitting location to explore these questions than in the heart of Boston's Innovation District. Friday morning, I had the honor of moderating a panel at The Commonwealth Institute's Top 100 Women-Led Business event (in partnership with The Boston Globe Magazine) held at the Seaport Hotel. Joining me on stage were four dynamic women leaders from a mix of start-ups, established companies, and the non-profit world. Here are my key takeaways on what the word "innovation" means in today's economy: Innovation isn't always new.
  • Spotlighting the Champions of Health and Wellness at MHC Gala 2014

    23 Oct 2014 | 1:53 pm
    We were honored to attend the Massachusetts Health Council Awards Gala on Tuesday night. The event celebrated 94 years of advocacy for prevention, wellness and healthy living in the Commonwealth. Healthcare leaders from around Massachusetts were at the event to mingle, to be honored for their work, and to eat great food. We truly felt like we were "Dining with the Stars," the theme of this year's awards dinner. A competition between hospital chefs was held at the event. Participants included: Atria Senior Living, Benchmark Senior Living, Beth Israel Deaconess Medical Center, Boston's…
  • Live from the WGBH/Boston Globe Massachusetts Gubernatorial Debate

    22 Oct 2014 | 6:53 am
    It was an honor to take one of the 150 seats in the WGBH News studio for the first televised debate featuring only the two major-party candidates for Massachusetts governor. Jim Braude and Margery Eagan moderated a very conversational format expertly, pushing both Charlie Baker and Martha Coakley to answer when asked a tough question. Some quick takeaways from the evening: Debate audiences are fascinating: Who gets into the room? Seated to my left were a group of passionate Charlie Baker supporters. On my right? A Boston University student whose rhetoric professor had given tickets to his…
 
  • add this feed to my.Alltop

    RHetoric

  • Unlocking the “news” in Corporate Updates

    Kara Lundberg
    27 Oct 2014 | 12:57 pm
    We work with clients of all shapes and sizes – and they come to us with content that spans the spectrum of news. However, as many know, not every announcement truly falls under the “breaking news” category and many more are not deemed “newsworthy” by journalists and editors. But, not all news needs to be [...]
  • The Blurring Lines between Content Marketing, Social Media and PR

    Trish Rimo
    20 Oct 2014 | 6:24 am
    If you’re a PR practitioner, I think you’d enjoy the conversation on John Raffetto’s post, What PR pros know that content marketers don’t. One of the highlights is the commenters’ emphasis on PR as a learned discipline with strict principles – a fact that eludes people who use the term “PR” as synonymous with “hype.” As [...]
  • What PR Pros Know That Content Marketers Don’t

    John Raffetto
    7 Oct 2014 | 8:07 am
    Public relations is a big industry.  As such, it has its fair share of cringe-worthy moments.  Like the one last week, when a PR rep contacted reporters and offered to pay them money to write favorable blogs about their client.  This is an elementary-level no-no that is taught in journalism and public relations schools throughout [...]
  • Not Always a Scandal: The Myths of Working in PR

    Anna Williford
    2 Oct 2014 | 8:10 am
    When people learn that I work at a PR firm in DC, I often get asked if my job is like the TV show Scandal. While crisis management is certainly a component of public relations, it’s not everything. Still, it does seem that most of the exposure companies generate is during times of crises. All [...]
  • 5 Public Speaking Tips to Help you Nail the Big Speech

    Holly Zuluaga
    23 Sep 2014 | 6:34 am
    “According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, you’re better off in the casket than doing the eulogy.” – Jerry Seinfeld. Jerry may not have been addressing business [...]
  • add this feed to my.Alltop

    The Maven Blog

  • 6 Tips for Acing Your Next Media Interview

    Meghan McGarrigle
    31 Oct 2014 | 8:56 am
    The Washington Redskins defeated the Dallas Cowboys on Monday Night Football with a stellar overtime performance by Colt McCoy, the Redskins’ third string quarterback.  McCoy had the greatest win of his life and the media wanted to hear about it. Unfortunately, McCoy and the Redskins VP of Communications, Tony Wyllie, were not on the same page for how media interviews should be handled. McCoy seemed excited and ready to talk to anyone whereas Wyllie wanted to rush McCoy off the field. This resulted in a hilarious vine video and #NoMeansNo to trend worldwide on Twitter. This incident…
  • American Red Cross Botches Their Own Disaster Response

    Jessica Sharp
    30 Oct 2014 | 12:23 pm
    This week NPR aired a piece, in conjunction with ProPublica, on the American Red Cross that was no less than devastating to the organization. Through review of internal documents and interviews with top Red Cross officials it was revealed that the organization is so consumed with its public image it is failing to meet the basic needs of victims of disaster.  You can listen to the full story here. Not only is this story a disaster for the organization, but how the Red Cross has chosen to respond is possibly a larger disaster. You can view their response blog post here, where they take defense…
  • How to use a #Hashtag

    Maven Communications
    30 Oct 2014 | 7:29 am
    Post by: Tasia Jones Hashtags started on Twitter, but are now used on Facebook, Instagram, Tumblr, and many other social media sites. It provides an easy way for users to search and categorize messages using key words. Hashtags can also be used to promote a brand, company, cause, or event. Hashtags are helpful in many ways. They create immediate focus groups, unifying all those using the same hashtag. They allow users to engage in online discussions and communicate directly with followers of the hashtag, even if the individuals do not follow each other. They allow brands to listen to their…
  • Why Your Marketing Campaign Isn’t Working

    Jessica Sharp
    9 Oct 2014 | 2:08 pm
    You attended hours of strategy planning sessions. You worked and reworked your marketing budget. You put together a compelling PowerPoint presentation and after a lot of back and forth you finally got approval. When your new marketing program officially launched you sighed with relief, and hopefully had a celebratory drink (or two). But, a few months into it, something’s not right. It just doesn’t seem to be working. My first suggestion is to take a look at your marketing campaign objectives. Don’t get “objectives” confused with “goals.” Goals are broad and more general and…
  • How to Promote Your Law Firm’s Pro Bono Work

    Jessica Sharp
    5 Oct 2014 | 12:25 pm
    One question we’re frequently asked is how to get some good publicity for pro bono work the firm takes on. To be sure, pro bono is a professional responsibility. According to rule 6.1 of the ABA Model Rules of Professional Conduct, “a lawyer should aspire to tender at least 50 hours of pro bono public legal services per year” and that “a substantial majority of the 50 hours” should be persons of limited means or to organizations that support the needs of persons of limited means. I’ve had more than one conversation with a reporter who just won’t cover the cases, or the attorney…
  • add this feed to my.Alltop

    Critical Conversations

  • [VIDEO] Olivier Fleurot in Conversation with IMF Head Christine Lagarde

    MSLGROUP Admin
    31 Oct 2014 | 3:30 am
    This year is the 10th edition of the Women’s Forum Global Meeting. The event witnessed the congregation of an outstanding group of speakers — trailblazers for human rights and women’s empowerment and pioneers and new innovators in business, education, and science and technology. The objective was to inspire participants and discuss with these leaders about how we can contribute to more equitable economies and societies. Ours is a complicated and sometimes overwhelming, unjust, and violent world. It’s also a world where more women, in more contexts, have agency and can make a…
  • Big Thinking Breakfast with Nicholas Lovell

    MSLGROUP Admin
    30 Oct 2014 | 3:37 am
    By Bronwen Andrews, EMEA Business Development Director, MSLGROUP UK Author and consultant Nicholas Lovell joined us at MSLGROUP’s third Big Thinking Breakfast. An acknowledged gaming expert (founder of gamesbrief.com) and speaker on business in the digital age, Nicholas provides strategic and online marketing advice for blue chip companies and start ups, helping them embrace the transformative power of the Internet. Here’s an excerpt from our conversation with Nick about his book The Curve, Turning Followers into Superfans and its importance in a high-competition market, where…
  • Reputation in the Digital Era: You Can’t Win if You Don’t Fight

    MSLGROUP Admin
    29 Oct 2014 | 7:57 am
    By Andrew MacDougall, MSLGROUP UK The reality of the always-on world is that the debates about your business and your brand are happening whether you want them to or not, and they’re happening with or without your participation. Each debate is a potential threat to your reputation – and your bottom line. Each debate is also, however, an opportunity for companies who are courageous enough to grasp the nettle and engage. Our report “Reputation: Without or Without You” outlines the actions companies need to take if they are to build and protect their reputations in the always-on…
  • The Emergence of New Sustainability Business Models

    MSLGROUP Admin
    28 Oct 2014 | 4:16 am
    By Jeff Sutton, Business Development Director, Salterbaxter MSLGROUP It’s easy to talk sustainability, but to embrace it fully across the whole organisation and adopt a sustainable business model – now that’s another story. We live in a time of change, where leading brands and businesses are realising the vital role they can play in tackling the major challenges facing humanity. A growing number of these businesses are moving beyond the tactical responses to these challenges to form a more strategic view of how their businesses need to adapt. What’s developed from this realisation…
  • Active Citizenship for French Millennials is a Social Duty

    MSLGROUP Admin
    27 Oct 2014 | 4:51 am
    By Vanessa Gros, Research Department Manager, Publicis Consultants For French Millennials, citizenship means what the word has meant for the past 2,500 years. They speak of active involvement in the life of the city, first at the local level, then at a global one. It’s also about equal rights and duties for all; the core principles of the Age of Enlightenment and the French Revolution still resonate: Liberté, Egalité, Fraternité. What’s new is that businesses are now expected to act and prove a tangible impact on people’s lives. “As citizens, it’s important to assert our…
 
  • add this feed to my.Alltop

    Manage your PR & media relations

  • PR is not (only) Media Relations

    lorenzo-grandi
    29 Oct 2014 | 7:01 am
    You can read the full guide about Startup PR here. PR is not only about media relations, or publicity. There are many others channels you can explore. Inbound marketing, content marketing, Social Media marketing are all related to your online presence and can help you raise brand awareness and potential leads. This is not a quick process, though. It takes time and effort to convert your blog readers into leads. Rand Fishkin can help with this. How can you leverage your online activities to develop relationships, become an authority and reach your goals?Let’s ask some experts in the…
  • How to find anyone's email address

    lorenzo-grandi
    28 Oct 2014 | 2:00 am
    It’s easy to find anyone’s email address. Really, it just takes some time. The real problem is:  Why would you need an email address you don’t have? You obviously want to cold email someone. This is the hard part, then. Being able to craft a pitch that is interesting enough to get opened / clicked / replied to / even when the receiver doesn’t know you. This usually takes some homework. Since finding an email is easy, don’t abuse it. Inboxes are crowded places. If you really need to find someone’s email address, here’s what you can do:  1. Google…
  • What we can learn from Ben Bradlee

    lorenzo-grandi
    24 Oct 2014 | 1:00 am
    Here’s what Barack Obama stated about Ben Bradlee, after honoring him with the Presidential Medal of Freedom: For Benjamin Bradlee, journalism was more than a profession – it was a public good vital to our democracy. Bradlee spent his career in pursuit of the truth, and his words serve as an ispiration for anyone in or around a newsroom. There’s a lot we can learn, as communicators, from Ben Bradlee’s words. Let’s remember them.
  • Set up your goals and expectations for PR

    lorenzo-grandi
    23 Oct 2014 | 2:00 am
    PR is about delivering the right message, to the right audience, at the right time via the right channel. Your business can’t avoid PR - you can call it different names, but you have to face it. Better sooner than later. How can you define your PR strategy then? Let’s ask some of the experts in the field how you can deal with the first approach to Public Relations. You can read the full guide here. Are you ready for PR? Many companies are not ready for the attention of the media. If you run or work for a startup, in particular, there are times you don’t want to be in the…
  • That Storytelling stuff [Webinar] How exactly can you start...

    lorenzo-grandi
    9 Oct 2014 | 7:01 am
    That Storytelling stuff [Webinar] How exactly can you start building the story of your company? How do you define your story? How do you make interesting? Adine Rooyackers brings us through the basics of storytelling with examples, tips and Q&A.
  • add this feed to my.Alltop

    Kommunicate 360

  • Getting your spokesperson on BBC national TV and radio

    leighgreendog
    18 Oct 2014 | 8:15 am
    Last week (ish) I attended a Gorkana media briefing with Rebecca Wearn from BBC Breakfast and Sean Farrington from BBC Radio 5 Live’s ‘Wake Up to Money’. These sorts of events are usually hosted in London, so it was great to get the chance to attend one in Manchester – yet another benefit of the BBC moving some of its operations to Salford. There were some impressive figures bandied about. BBC Breakfast attracts around 7m viewers each day and up to 15m in a typical week. And while Wake Up to Money averages a less jaw-dropping 0.5m weekly listeners, it’s recognised for…
  • Facebook’s algorithm – what is it and how has it changed in 2014?

    leighgreendog
    14 Oct 2014 | 11:28 am
    Late last month, Facebook’s ‘algorithm’ changed again. Brands the world over let out a collective groan. However, while Facebook’s newsfeed changes might be a mild irritation for those in-the-know, those who aren’t aware of the changes risk tumbling engagement levels by failing to adapt to the ever-changing environment of the world’s largest social network. Research published by Social@Oglivy suggests that brands are having to work harder than ever to reach fans without paying for adverts. In 2012 Facebook stated that brands could expect to reach 16% of their…
  • Why researching for PR campaigns is a bit like buying a house

    leighgreendog
    25 Sep 2014 | 12:27 pm
    Imagine buying a house without taking a look around the area first. You’ve got a spacious living space, a newly decorated kitchen and a beautiful decking area out the back. The only problem is you’ve wound up with a neighbour who throws animal heads into your garden (like this guy), you have to navigate 80 potholes every morning just to get off your street (like these suffering residents) and your local pub is so rough that even the poor staff are too terrified to call last orders (I wouldn’t ask for a tap water in this boozer). Due to these risks, when most people buy a house they tend…
  • add this feed to my.Alltop

    Mustr - Media Relations made easy

  • 6 scientifically proven ways to increase customer satisfaction at your PR agency

    Raf Weverbergh
    25 Oct 2014 | 6:28 am
    Loyal customers are the bedrock for a successful PR agency. They pay more and are cheaper to sell to than new customers. This means that companies with loyal customers earn more and therefore last longer. One study found that: “an average company loses 20% of its customers annually due to dissatisfaction. However, if the company is able to minimize the number of dissatisfied customers, it can increase its earnings considerably.” But how do you, as a PR professional, cultivate such loyalty? “Get your 10th campaign free” is unlikely to work. A study by Anne-Mette Sonne sheds light on…
  • How to win a PR agency pitch: scientific insights about creativity

    Raf Weverbergh
    3 Sep 2014 | 5:17 am
    Winning new business is crucial to build a great PR agency, so we set out to help understand better how potential customers judge a PR agency pitch. In our research, we came across a great article in the Harvard Business Review from Prof. Kimberly D. Elsbach, who attended hundreds of business and creative pitches, from scriptwriters pitching ideas to Hollywod studio execx to seasoned advertising veterans in the boardrooms of major corporates. Most of it directly applies to PR agencies. This is what she found. Your idea will not win the pitch Unfortunately, and perhaps unsurprisingly, a pitch…
  • Meet the improved Mustr notes for PR pros: know and share everything about journalists and bloggers in your network

    Raf Weverbergh
    16 Jun 2014 | 2:42 am
    Mustr has the ambition to be a Killer PR Tool for PR agencies and in house PR professionals. For us, that doesn’t mean spamming media contacts with press releases. It does mean that you need to know and leverage the network of journalists and bloggers around your brand or company. For that you need to be able to record and share what you know about your influencers. Which is why we’ve been working hard on a new, improved version of notes.  Problem: sharing and recording information about journalists with the entire team As you probably know, Mustr was developed by a PR team. We…
  • Blogger Outreach Complete Guide for PR Experts

    Adelina Peltea
    18 May 2014 | 12:51 am
    Blogger Outreach campaigns have gained popularity lately. And while most resources out there are for newcomers, a PR expert needs a slightly different guide in order to handle them together with the day to day media relations. And here it is: all the useful information about blogger outreach campaigns a PR expert needs. “So it seems bloggers are climbing their way up to the top of important content producers. But what hasn’t changed is that reaching out and tactfully forming relationships with these modern influencers who can cause action over awareness is something PR professionals have…
  • Show me the money – PR agency pricing structure fundamentals

    Adelina Peltea
    28 Apr 2014 | 6:05 am
      In the PR world of words, someone has to take care of the numbers too. While the top 3 PR agencies in the world earn $500M each in total fee income per year, there is still a whole bunch of PR agencies out there that fight for the rest of the $11B yearly industry revenue reported in 2012 and growing. The secret is not necessarily who makes the most, but who manages to be more profitable. This article might get quite handy on one hand for managers of newly established PR agencies or restructured ones looking to create a pricing model that works, and on the other hand for brands that…
 
  • add this feed to my.Alltop

    First Take

  • A Hypnotherapist’s take on David Cameron’s Speech Making

    First Take
    24 Oct 2014 | 5:30 am
    A Hypnotherapist has advised David Cameron about how to make the EU commission sit up and listen when he delivers an important speech later this week on Britain in Europe. The advice, given on the BBC this morning (listen again below) includes wearing funereal black, keeping eye contact with the audience, keeping the speech remarkably short (1 minute) and walking out at the end, rather than pose for the traditional photos. Andrew Newton’s advice is spot on – at least in terms of making an impression. He’s absolutely right that it would be a memorable moment of political…
  • The Biggest Barriers to Communication and how to avoid them

    First Take
    1 Apr 2014 | 9:26 am
    What should you keep in mind in order to avoid barriers to communication? Effective communication is one of the most valuable skills you need to possess if you intend to succeed in your field. Companies around the world spend millions of dollars to help their employees enhance their communication skills because communication plays a  vital role in the everyday operation of any  organization. Good communication goes beyond face-to-face conversations. It is also reflected on how you communicate in your written reports, emails and media appearances. Understanding the barriers to communication…
  • The best Media Training London based Companies

    First Take
    7 Mar 2014 | 7:54 am
    Who are the best media training London based companies and how much do they cost? The rise in importance of the media in everyone’s lives and its significance on the success or failure of businesses is something we’re increasingly aware of. This is reflected in a healthy media training industry as more and more people want to become better communicators. That means there’s a lot of companies out there offering media training. We wanted to compile a list of the best media training London based companies as a useful resource to our clients and as a means of price comparison.
  • Our top 10 Media Training Tips for dealing with any media interview

    First Take
    27 Feb 2014 | 9:04 am
    Top 10 Media Training Tips Here’s a simple list of things to remember that we give to all media training clients. If you are concerned about an upcoming media interview, putting all of our top 10 media training tips into action will make a guaranteed improvement to your performance.   1) Be enthusiastic Remember all those TV personalities that were just boring and  forgettable? Neither do we. Being in the media is all about performing. So if you want anyone to listen to you, a dose of enthusiasm goes a very long way. 2) Have anecdotes to illustrate your points The media love a…
  • Wondering how to structure a presentation? Read our guide

    First Take
    26 Aug 2013 | 3:44 pm
    How to structure a presentation Our presentation courses exist because more and more business people are appreciating that in a highly competitive world the ability to present effectively is one of the most important skills to master. At First Take, we know that a successful, persuasive presentation requires a great deal of preparation, married with a good presentation style. But like a great modern building the style of the your presentation is nothing without a faultless structure. There’s various types of structures used in presentation and speech making. Here are four quick and easy…
Log in