PR

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  • What can we learn from a cat video?

    social@ogilvy
    Social@Ogilvy
    2 Jul 2014 | 1:15 am
      This post was written by Karen Cheng, Digital Strategist, in Hong Kong. Cats: the most popular subjects on the Internet. But underneath all the cuteness, what do we see? When a cat video was posted by BuzzFeed last month I thought ‘Yea, I’d watch that!’ … it was a cat video after all! After watching the video you now know what I do: it is actually a Friskies commercial! The video scored four million views in five days, 12 million views as of today at the time of writing! How did it happen? A famous name, ‘Morgan Freeman’, narrates the story. The…
  • Social Media is Lost Without a Social Compass

    Brian Solis
    Brian Solis
    7 Jul 2014 | 11:21 am
    Marcia W. DiStaso and Denise Sevick Bortree recently published a university-level textbook to address an important topic by the same name, The Ethical Practice of Social Media in Public Relations. As they were wrapping up the editing of the book, I was asked to contribute the foreword. Upon reading some of the manuscript, the answer was, YES! Of course, I asked if I could share it here with you and I’m happy to announce that it’s included below… About The Ethical Practice of Social Media in Public Relations Given the high rate of social media use by the public, organizations…
  • The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

    Brian Solis
    Brian Solis
    11 Jul 2014 | 8:10 am
    LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3. Talent and recruitment 4. Sales LinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
  • 15 Blog Headlines That Don’t Suck

    Waxing UnLyrical
    Shonali Burke
    18 Jul 2014 | 5:00 am
    I confess. If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog!” “Draw your audience in!” “Make sure your headline doesn’t suck!” How many times have we heard all that? Yes. I know. So I won’t go over all that again. That photo? Suzy Q. rolling in the grass. Because it doesn’t suck. The thaang is The thing is, recently my blog (and news) consuming habits have been very “un” SSMG [Supposed Social Media…
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    Brian Solis

  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
  • The Disconnect in Connecting the Workplace

    Brian Solis
    15 Jul 2014 | 9:25 am
    There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and devices is outpacing how we as employees use technology in the workplace. Over time, how we make decisions as consumers,…
  • The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

    Brian Solis
    11 Jul 2014 | 8:10 am
    LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3. Talent and recruitment 4. Sales LinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather…
  • Social Media is Lost Without a Social Compass

    Brian Solis
    7 Jul 2014 | 11:21 am
    Marcia W. DiStaso and Denise Sevick Bortree recently published a university-level textbook to address an important topic by the same name, The Ethical Practice of Social Media in Public Relations. As they were wrapping up the editing of the book, I was asked to contribute the foreword. Upon reading some of the manuscript, the answer was, YES! Of course, I asked if I could share it here with you and I’m happy to announce that it’s included below… About The Ethical Practice of Social Media in Public Relations Given the high rate of social media use by the public, organizations…
 
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    PR News

  • 6 Ways to Make Brand Journalism Work for You

    Richard Brownell
    24 Jul 2014 | 10:43 am
    The best way to generate content that is useful and sharable is to practice brand journalism.  | MORE »The post 6 Ways to Make Brand Journalism Work for You appeared first on PR News.
  • Frito-Lay Crowdsources Potato Chip Flavors, But One Detail Might be a Buzzkill

    Brian Greene
    24 Jul 2014 | 8:25 am
    Frito-Lay CFO Hugh Johnston told the AP that the new flavors are more profitable for the company because they put “maybe an ounce or two less” chips in the special bags but charge the same price as a standard bag. | MORE »The post Frito-Lay Crowdsources Potato Chip Flavors, But One Detail Might be a Buzzkill appeared first on PR News.
  • Stephen Colbert Generates Positive PR for Authors—and Himself—in Hachette-Amazon Dispute

    Brian Greene
    23 Jul 2014 | 9:04 am
    Two debut Hachette authors are enjoying the "Colbert bump," a phenomenon already known in the publishing world whereby books written by authors who appear on "The Colbert Report" see an increase in sales. | MORE »The post Stephen Colbert Generates Positive PR for Authors—and Himself—in Hachette-Amazon Dispute appeared first on PR News.
  • Getting Out of the Way Is the Least the Boss Can Do

    Matthew Schwartz
    23 Jul 2014 | 8:52 am
    We offer senior PR managers some food for thought when it comes to strengthening relationships with the rank-and-file. | MORE »The post Getting Out of the Way Is the Least the Boss Can Do appeared first on PR News.
  • Google-funded Bus Provides Mobile Showers for Homeless in San Francisco

    Brian Greene
    22 Jul 2014 | 8:57 am
    Thanks in part to a $100,000 grant from Google, an organization called Lava Mae fitted a former public-transit bus with two full private bathrooms, offering hot showers and clean toilets. | MORE »The post Google-funded Bus Provides Mobile Showers for Homeless in San Francisco appeared first on PR News.
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    PR News

  • 6 Ways to Make Brand Journalism Work for You

    Richard Brownell
    24 Jul 2014 | 10:43 am
    The best way to generate content that is useful and sharable is to practice brand journalism.  | MORE »The post 6 Ways to Make Brand Journalism Work for You appeared first on PR News.
  • Frito-Lay Crowdsources Potato Chip Flavors, But One Detail Might be a Buzzkill

    Brian Greene
    24 Jul 2014 | 8:25 am
    Frito-Lay CFO Hugh Johnston told the AP that the new flavors are more profitable for the company because they put “maybe an ounce or two less” chips in the special bags but charge the same price as a standard bag. | MORE »The post Frito-Lay Crowdsources Potato Chip Flavors, But One Detail Might be a Buzzkill appeared first on PR News.
  • Stephen Colbert Generates Positive PR for Authors—and Himself—in Hachette-Amazon Dispute

    Brian Greene
    23 Jul 2014 | 9:04 am
    Two debut Hachette authors are enjoying the "Colbert bump," a phenomenon already known in the publishing world whereby books written by authors who appear on "The Colbert Report" see an increase in sales. | MORE »The post Stephen Colbert Generates Positive PR for Authors—and Himself—in Hachette-Amazon Dispute appeared first on PR News.
  • Getting Out of the Way Is the Least the Boss Can Do

    Matthew Schwartz
    23 Jul 2014 | 8:52 am
    We offer senior PR managers some food for thought when it comes to strengthening relationships with the rank-and-file. | MORE »The post Getting Out of the Way Is the Least the Boss Can Do appeared first on PR News.
  • Google-funded Bus Provides Mobile Showers for Homeless in San Francisco

    Brian Greene
    22 Jul 2014 | 8:57 am
    Thanks in part to a $100,000 grant from Google, an organization called Lava Mae fitted a former public-transit bus with two full private bathrooms, offering hot showers and clean toilets. | MORE »The post Google-funded Bus Provides Mobile Showers for Homeless in San Francisco appeared first on PR News.
 
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    360 Public Relations » Blog

  • PRSA Boston’s The Digital Agency

    Kyle Bishop
    17 Jul 2014 | 1:50 pm
    An inside look at how agencies manage the digital world More digital work is the norm for PR agencies big and small these days. From content & community management for social channels to responsive web design, as the digital space grows, so do the number of digital specialists and services being provided by agencies. This […]The post PRSA Boston’s The Digital Agency appeared first on 360 Public Relations.
  • Social Success – and ‘Crossroads’ – at #PRSABos Social Summit

    Brittany Bang
    27 Jun 2014 | 10:15 am
    I was excited to attend the recent Social Media Summit hosted by the Boston PRSA chapter at Bentley University. The summit kicked off with keynote speaker Victor Lee from Hasbro, who captivated the audience with his passion, enthusiasm, and candid reminders that social media has completely upended the way we used to do things. Lee […]The post Social Success – and ‘Crossroads’ – at #PRSABos Social Summit appeared first on 360 Public Relations.
  • Learnings from PROI Global Meeting – A Snapshot of Social Media in China

    Michael Rush
    2 Jun 2014 | 8:54 am
    I’m just back from representing 360PR at the PROI Worldwide 44th Annual Meeting in Hong Kong, a summit with our global partners – 60 leading independent PR agencies across more than 100 cities in 50+ countries.  One of the most eye-opening seminars was “An Introduction to Digital/Social Media in China” led by Arthur Hagopian, digital director […]The post Learnings from PROI Global Meeting – A Snapshot of Social Media in China appeared first on 360 Public Relations.
  • Blogging Inside and Out for Search and Other Brand Benefits

    Brittany Bang
    22 May 2014 | 1:59 pm
    Last week, I had the privilege of helping to coordinate an event with the Publicity Club of New England, welcoming a diverse group of experts to our Boston office to discuss “The Evolving Relationship of Brands and Bloggers.”  Moderated by 360PR’s Laura Tomasetti, the panel included Dave Charest, Senior Manager of Content & Social Media […]The post Blogging Inside and Out for Search and Other Brand Benefits appeared first on 360 Public Relations.
  • Mom 2.0: Better than Ever for Brands & Bloggers

    Melanie Feehan
    9 May 2014 | 7:05 am
    Last week I had the privilege of traveling to Atlanta and attending one of the premier mom blogging conferences, the Mom 2.0 Summit. Billed as an open conversation between moms, marketers and media, this conference draws 500+ influencers, including thought leaders such as Heather Armstrong of Dooce, Liz Gumbinner of Mom 101, and Kristen Howerton […]The post Mom 2.0: Better than Ever for Brands & Bloggers appeared first on 360 Public Relations.
 
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    social@ogilvy

  • It Takes More than Just a Button

    Melanie Taylor
    22 Jul 2014 | 9:47 am
    Late last week, Facebook and Twitter both made news in the e-commerce space by announcing new functionalities to help users purchase goods from their platforms. Facebook has added a simple “Buy” button, while Twitter acquired a company that connects credit cards to buying actions. Both companies claimed that the new tools were more about improving the user experience, and less about making money – though that’s certainly the idea. On Friday, Marketing Week cautioned brands to be wary of the announcements, arguing that neither move will generate meaningful revenue any time soon. I…
  • Social Digest – Are you smart enough for these jokes?

    bizhan.govindji@ogilvy.com
    22 Jul 2014 | 1:34 am
    The internet’s a pretty big place, with lots going on. How can you hope to keep up with it all? Maybe you want to stay up to date with the latest changes to Facebook, but you’re too busy writing that strategy doc. Or you want to find out about the latest and greatest Snapchat campaigns but that content calendar’s taking longer than you thought. OR you really feel like looking for GIFs of Jesse saying “Yeah Science!”  but you’re too busy giggling at GIFs of Gretchen yelling “YOU CAN’T SIT WITH US”. Whatever it is, I’m here to help.
  • The ‘Mommy Mundo’ and the ‘Selfie Nation’: Trends in Philippine Social Media

    Rapha Habon
    15 Jul 2014 | 5:36 am
      Welcome to the Philippines, the home of whale sharks, staircased mountain terraces, and the most number of selfies taken per 100,000 people globally.[1]  Specifically – Makati, Philippines – also known as Manila’s financial business district. The correlation between bankers and vanity deserves further examination, perhaps another time.  Image credit: ‘The Philippines’ Facebook Page  Today,  98% of the country’s internet population is on Facebook, with 87% on Twitter, fully expecting brands to be present and active, in the 4.5 hours the average Filipino spends on social…
  • Taylor Swift’s Wall Street Journal op-ed tells us something about content strategy

    Social@Ogilvy
    10 Jul 2014 | 3:24 am
    Written by Jen Chae, Digital Marketing Intern, Social@Ogilvy HK  From a social media marketer’s perspective, Taylor Swift’s recent opinion editorial on the Wall Street Journal is full of meat. There’s a lot to digest here. The seven-time Grammy winner outwardly spills that it isn’t necessarily talent that ups album sales and brand loyalty, but rather strategic personal branding – something directly deliverable via social media. And that, coming from someone who started out on MySpace, has 41.7 million followers on Twitter and 9.8 million on Instagram, sounds like credible…
  • What can we learn from a cat video?

    Social@Ogilvy
    2 Jul 2014 | 1:15 am
      This post was written by Karen Cheng, Digital Strategist, in Hong Kong. Cats: the most popular subjects on the Internet. But underneath all the cuteness, what do we see? When a cat video was posted by BuzzFeed last month I thought ‘Yea, I’d watch that!’ … it was a cat video after all! After watching the video you now know what I do: it is actually a Friskies commercial! The video scored four million views in five days, 12 million views as of today at the time of writing! How did it happen? A famous name, ‘Morgan Freeman’, narrates the story. The…
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    A PR Guy's Musings - Stuart Bruce

  • Blogging is dead: just 36% of internet users write blogs

    Stuart Bruce
    16 Jul 2014 | 11:01 am
    Blogging is dead, long live blogging. An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. According to GWI that’s 545 million people across the 32 countries that GWI researched. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each). Other popular topics are ‘my personal life’, travel/places, food/restaurants/cooking, work life/job, online services/applications, environmental issues and personal health…
  • PR and social media set for continued growth

    Stuart Bruce
    15 Jul 2014 | 4:19 am
    Lots of new research around at the moment that point to a positive future for the public relations business. Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months. The FT says: “The social media result is particularly striking given that some companies have had high-profile failures in this area. For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its…
  • Social media is easier than PR

    Stuart Bruce
    24 Jun 2014 | 9:04 am
    Last week I spoke at the FutureComms14 conference and one of my remarks during the panel discussion on the ‘Anatomy of the Modern Communicator’ sparked quite a bit of feedback, both online and in subsequent offline discussions. While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR. It had some people nodding in vociferous agreement and others shaking their heads and tweeting in dismay. I stand by the remark and find it remarkable that anyone would dispute it.
  • Legogate: A sorry tale of Scottish independence

    Stuart Bruce
    7 Jun 2014 | 7:35 am
    Last week the official UK government YouDecide2014 account published an article entitled ‘12 things that £1400 UK Dividend could buy’ on the self-publishing Buzzfeed Community website. The article was also published, by the Scotland Office and HM Treasury, on its own .gov.uk website. At the time I questioned if it was right that the UK government should be using official government resources for blatantly political campaigning. The general consensus amongst most people I know was that it was a blatant misuse of government resources. I did however think it was quite a good campaign and…
  • Newspaper Licensing Agency beaten to a pulp by PRCA and Meltwater

    Stuart Bruce
    5 Jun 2014 | 4:51 am
    Today the European Court of Justice in Luxembourg ruled in favour of the Public Relations Consultants Association (PRCA) and Meltwater in their five-year battle with the UK’s Newspaper Licensing Agency (NLA). The CJEU has quite sensibly ruled that browsing and viewing articles online does not require authorisation from the copyright holder. This is a victory for common sense and the CJEU ruling is another great example of why the UK is better off in Europe than out. “We are utterly delighted that the CJEU has accepted all of our arguments against the NLA, which represents eight…
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    CustomScoop's Media Bullseye

  • Media Bullseye Roundtable 2014.5 with Guest Co-Host John Wall

    Chip Griffin
    23 Jul 2014 | 3:48 am
    In this episode of the Roundtable, John Wall of Qrious and Marketing Over Coffee joins to discuss three topics: —First, we examine whether PR and marketing tools and technologies can overcome bad products, keying off of a post by Colin Delany of ePolitics that explored that question as it relates to political candidates. —Next, we look at whether content marketers need to be paying to promote content—and, if so, which pieces of content. —Finally, I get John’s gut reaction as to whether marketing leaders should rely on analytics or instinct more heavily.
  • 60 Public Relations and Communications Jobs Available Now

    Chip Griffin
    21 Jul 2014 | 4:07 am
    Looking for a new opportunity? Check out these jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government Assistant Athletics Communications Director, American University, Washington, DC Communications Specialist, Department of Veterans Affairs, Tuskegee, AL Public Affairs Specialist with Connect2HealthFCC Task Force (Job ID: DEU-OGC-2014-0001), Federal Communications Commission, Washington, DC – apply by July 31 Legislative Affairs Specialist (Job ID: HQ14R0001, recent grads), NASA, Washington, DC –…
  • Stat of the Week: Only 14% of B2B Marketing Leaders Think Their Content Marketing Efforts are Very Effective

    Chip Griffin
    21 Jul 2014 | 4:03 am
    Forrester Research surveyed B2B marketing leaders to find out how they’re doing with content marketing — perhaps the most buzzed about tactic in the communications arsenal. Despite the fact that more and more time and money is being invested in this arena by businesses, there’s doubt about how well it is working. Just 14% of these leaders rated their content marketing efforts as being “very effective” at delivering business value. About half thought that it was “somewhat effective.” This despite the fact that in an earlier survey, “75% of…
  • PR Jots: Engagement by Clients, Content Promotion, and the Balance of Human Analysis and Hard Data

    Chip Griffin
    21 Jul 2014 | 3:54 am
    This week’s collection of stories of interest to communicators includes some familiar voices, as well as a few that will probably be new to regular readers of this space. As always, we try to identify items that may not have gotten the attention of some of the big memes of the week. Gini Dietrich offers up some helpful advice on how clients need to actively engage with their outside communications consultants in order to build a successful relationship that generates results. The BBC reports on a French blogger who was fined for posting a negative restaurant review on her blog because…
  • Media Bullseye Roundtable 2014.4 with Guest Co-host Chuck Hester

    Chip Griffin
    18 Jul 2014 | 4:38 am
    I’m excited to announce that the Media Bullseye Roundtable has joined the FIR Podcast Network. This leading collection of public relations and communications podcasts, led by Neville Hobson and Shel Holtz, includes a range of shows that all include quality content. Of course, the flagship is the Hobson & Holtz Report — a podcast that CustomScoop has sponsored for nearly a decade. In this episode of the Roundtable, Chuck Hester joins to discuss three topics: First, we dive into Chuck’s post about social media “experts” (or as he calls them, “nextperts”) and how…
 
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    Online Public Relations Thoughts

  • Not PR...

    Jim Horton
    24 Jul 2014 | 6:52 am
    And not good publicity either...  Say, you have a client, a mayor of a city, and you fake a press release for the client.  A reporter picks it up and calls the client who knows nothing about it.  That is what happened here.  It comes under the category of "What was the PR person thinking?"  There is a rule in the agency business.  Clients approve all releases that go out on their behalf.  There is never a time when that rule is violated, especially for flackery.   I don't know what has happened to the publicist who sent then tried to justify the…
  • Anti-PR

    Jim Horton
    23 Jul 2014 | 5:23 am
    So, you short a company's stock and set out to destroy it.  You give public presentations explaining why the company is fraudulent.  If people believe you and sell the stock, you will win big.  If they don't, you will lose billions.  That's the position that Bill Ackman, a hedge fund manager is in in his quest to destroy nutritional supplement company, Herbalife.  Yesterday, after his detailed presentation on the company, its stock rose rather than fell.  The feeling was that he didn't produce a smoking gun that proves the company is a culprit rather than…
  • Perception Vs. Reality

    Jim Horton
    22 Jul 2014 | 4:52 am
    Russian citizens are being given a broad range of excuses and conspiracy theories over the downing of Flight MH 17 in rebel-controlled Eastern Ukraine.  The reasoning is preposterous and outrageous and one wonders how any citizen could swallow such drivel.  But then, during the previous disappearance of a Malaysia Air flight this year, CNN explored the possibility that aliens had taken the plane.  Fortunately, there were many news agencies covering the event so one could get a variety of views on what happened.  However, in Russia's case now, there doesn't appear to be…
  • Compromised

    Jim Horton
    21 Jul 2014 | 4:55 am
    A food retailer like McDonald's depends on suppliers for its fare.  The fast-food chain sets standards for quality and cleanliness and suppliers pledge to abide by them.  To make sure, restaurant companies audit suppliers regularly.  Still, it is possible for suppliers to cheat when not watched.   That is why this incident is maddening for McDonald's and Yum brands.  It is expensive to stand over a vendor's employees to make sure they are following rules.  Yet, that is what the fast-fooders might have to do.  They cannot continue to grow in China if they are…
  • Snakebit

    Jim Horton
    18 Jul 2014 | 4:55 am
    The death of 298 passengers and crew from a missile is a tragedy not only for the families affected but also for the company -- Malaysia Airlines.  The company must feel it is snakebit to have two major accidents just a few months apart and both mysterious.  We may never know what happened to the first plane but one theory is that it was flying on auto-pilot until it ran out of fuel.  If it was on auto-pilot, something dreadful happened to the pilot and co-pilot.  As for the present situation, it is unlikely anyone is going to "fess up" to having fired a missile.
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    wiredPRworkswiredPRworks

  • MPI Chicago Industry Xchange Recap and Highlights

    Barbara Rozgonyi
    16 Jul 2014 | 5:46 am
     Wow-what a crowd! Over 500 people, from 11 organizations, gathered on July 19 at Navy Pier to network, learn, and look into the future of the meetings, events and travel industry at Chicago Industry... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • 4 US Travel Association Industry Takeaways from MPI Chicago Industry Xchange

    Barbara Rozgonyi
    16 Jul 2014 | 5:16 am
    On July 9, MPI Chicago and 11 other organizations gathered at Navy Pier for Industry Xchange Chicago. Nan Marchand Beavois, Senior Director, National Council Relations at U.S. Travel Association... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Marketing to Millennials Better Be Mobile

    Barbara Rozgonyi
    30 Jun 2014 | 2:06 pm
    In a new study, Experian Marketing services reveals the latest demographic trends about Millennials, the most diverse, informed and connected generation in the United States. Read more marketing to... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Celebrate Mashable #SMDay in DuPage Cancelled

    Barbara Rozgonyi
    18 Jun 2014 | 6:09 am
    UPDATE Thanks to everyone for their interest! With severe Inclement weather on the way, we’ve decided to cancel the event. Who would want to go out in this??? The National Weather Service is... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Social Media Safari for Brave EventProfs

    Barbara Rozgonyi
    4 Jun 2014 | 2:56 pm
    Thanks so much to Kristi Casey Sanders of PYM for inviting me to guide a brave group of #eventprofs on a social media safari via a live Google Hangout! Pack up and ride along on June 10 from 1-2pm.... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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    Holtz Communications + Technology | Blog

  • Isn’t it time for communication to become a core company value?

    shel@holtz.com
    23 Jul 2014 | 1:58 pm
    I just crawled out of the corporate values statement rabbit hole. For a couple hours, I have been reading the values statements of dozens of organizations. I kept at this thankless task in search of one—one—that explicitly listed communication as a value. A good values statement articulates a company’s approach to its very existence. A vision statement sets a target; the vision is what the organization aspires to. A mission statement explains what the organization actually does. The values statement—the most tactical of the three—outlines how we do it. These are…
  • The Hobson & Holtz Report - Podcast #765: July 21, 2014

    shel@holtz.com
    21 Jul 2014 | 7:48 am
    Quick News: French blogger fined for writing a critical restaurant review that achieved a high Google search ranking, Russian government caught editing Wikipedia entry for MH17 tragedy, is PressFriendly making PR agencies sweat?, Bing follows Google in offering Europeans the ‘right to be forgotten’; Ragan promo; News That Fits: Are automated ‘editing bots’ the future foundation for knowledge development on Wikipedia?; Dan York’s Tech Report: at the IETF meeting in Toronto, Google Analytics for iOS, WordPress Weekly podcast, WordPress 4.0 coming, rapid content…
  • Friday Wrap #110: Blogger fined for success, automated PR, social-reputation link, mobile newsrooms

    shel@holtz.com
    18 Jul 2014 | 8:36 am
    Bacon-wrapped hot dog Flickr image courtesy of Arnold GatilaoThe Friday Wrap (which is what you’re reading) is a curated rundown of news, reports and posts from the past week that, while they didn’t go viral or attract much attention, are still interesting and useful for communications professionals. I select Wrap items from my link blog, which you’re welcome to follow. News French blogger fined over her review’s popularity—French blogger Caroline Doudet wrote a scathing review of the restaurant Il Giardino that met Google’s criteria so well it became the number…
  • Please stop telling me to quit Facebook

    shel@holtz.com
    14 Jul 2014 | 2:44 pm
    A Dutch nonprofit, Just B.V., is behind the latest effort to get people to stop using Facebook. The campaign, “99 Days of Freedom,” was inspired by the recent Facebook A/B test that suppressed some posts to see if a more upbeat or downbeat News Feed prompted users to post more positive or negative updates of their own. The campaign wants you to commit to dumping Facebook for 99 days, long enough to determine whether your emotions undergo any kind of metamorphosis from not using the social network. The campaign website is host to an image you can use to replace your profile…
  • The Hobson & Holtz Report - Podcast #764: July 14, 2014

    shel@holtz.com
    14 Jul 2014 | 1:15 pm
    FIR Book Review of ‘Mobile Mind Shift’ posted; Quick News: Twitter releases new analytics dashboard; beware of Google Maps hackers; how to unfollow, mute or ignore people on Facebook, Twitter, LinkedIn and more; Pew identifies threats to the Internet; Ragan promo; News That Fits: Should content marketing efforts evolve into "media as a service?"; Michael Netzley’s Asia Report: Apple continues to face challenges in China, and more; the House of Commons debate: is wearable technology an ethics nightmare for communicators?; the Media Monitoring Minute with…
 
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    Bad Pitch Blog

  • Hemingway App Fights Bad Pitches

    Kevin Dugan
    23 Jul 2014 | 1:03 pm
    When it comes to media relations, the analogy about a chain only being as strong as its weakest link applies. Your media list may be solid, but if your pitch is ham-fisted it doesn't matter. This applies to the entire cycle.The Hemingway App is one tool you can use to make sure your pitch is as simple and clear as possible. As you'll see below, it points out the readability of whatever you cut and paste into the site, or you can compose on the fly. It also tracks long, complex sentences, passive voice and other common errors.Unclear writing is color coded and the app gives tips on how to…
  • Headline Clickbait: PR Science or PR Fail?

    Kevin Dugan
    25 Jun 2014 | 10:23 am
    A scan of current events this morning brought me to a news story angering me enough that I didn't need my morning coffee. Couple Killed After Posting Sunset Picture to InstagramTo be clear, it's not the (tragic, local news) story that aggravated me. It's the misleading, headline clickbait that pulled me into the article. I'm interested in Instagram, and the odd nature of the headline lead me to believe it was being served up by The Onion.  It's not a parody story. So I've re-written it below for accuracy.Couple Killed THREE HOURS AfterPosting Sunset Picture to Instagram. My…
  • Will the World Cup Bring Ambush Marketing, Newsjacking & PR Stunts?

    Kevin Dugan
    10 Jun 2014 | 2:32 pm
    The 2014 FIFA World Cup in Brazil kicks off this week and Digiday assumes we'll witness some ambush marketing. Some might argue it comes with the territory for any large event on the world's stage.Ambush marketing is a bit like hijacking the news, something we've discussed in the past, wherein a brand capitalizes on a seemingly unrelated topic to promote itself.Below is another example of news jacking, also from Brazil.Count Chiquinho Scarpa, an eccentric, Brazilian billionaire, burying a Bentley created a lot of outrage before the bait and switch was revealed. And luckily for all involved…
  • Startup Mentality Can Kill Good PR--And It Does

    Richard Laermer
    25 May 2014 | 5:42 am
    Your client thinks his startup is the greatest thing on earth. Your client is wrong.  But who really cares? When it comes to “getting press” a startup chief has to be ready to take on all comers.That's part of the problem with being a startup. The founders think it's the best bread since sliced--and have the audacity (some say confidence) to believe they are better than a lot of the press being offered. Which is poppycock.Another problem is that these startup types think they know how PR works.In fact, very few people are worthy of being in the media—and as for products,…
  • You Don't Need Client Approval to Pitch the Media (Well)

    Kevin Dugan
    21 May 2014 | 6:40 am
    If you're in business to business communications, you can empathize with the bane of my career's existence...client/customer approvals to tell their story, more commonly known as a case history. If you're in business to consumer communications, there's a lesson here for you also.For those who don't know, case histories are simple stories stating the problem, your client's solution and the results it brought their customer. This informational overview is the oil that helps the btob media relations machine operate seamlessly. Consider that the story is told by the media, from the customer's…
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    Denver PR Blog

  • Great Moments in Public Relations

    Jeremy Story
    23 Jul 2014 | 10:00 am
    “Let me figure out how we want to handle this,” (the PR agency owner) told a reporter Tuesday afternoon. “I will call you back with accurate, factual information.”
  • Great Moments in Journalism

    Jeremy Story
    21 Jul 2014 | 10:20 am
  • 5280, Sanchez Win Big at CRMA Awards

    Jeremy Story
    11 Jul 2014 | 8:15 am
    Congratulations to 5280, which recently won three national City and Regional Magazine Awards, including the prestigious Excellence in Writing honor. 5280 bested larger publications in Atlanta, Boston, Los Angeles and Philadelphia in the Excellence in Writing category, in the Reader Service category, and in the Writer of the Year category, which went to senior staff writer Robert Sanchez.
  • dovetail Wins Four, Adds One

    Jeremy Story
    11 Jul 2014 | 7:03 am
    dovetail solutions has added four new clients – Allstate Insurance Company, Corporate Travel Management, Solera National Bancorp and Osprey Packs – and hired Keri Christiansen as a senior client service advisor.
  • Rockies Owner to Fans: STFU

    Jeremy Story
    10 Jul 2014 | 8:54 am
    So, Dick, can we also have the roughly $225 million in public financing that paid for Coors Field back?
 
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    Minnesota Public Relations Blog

  • McKinney one of fifteen inducted into PRSA College of Fellows

    Ryan May
    23 Jul 2014 | 12:21 pm
    The Public Relations Society of America (PRSA)’s Board of Directors has approved the recommendation of 15 PRSA members for acceptance to the organization’s prestigious College of Fellows.The College of Fellows, founded in 1989, is a community of more than 300 senior PRSA members who have advanced the public relations profession and distinguished themselves through their experience and leadership in the public relations industry. Admission is open to public relations practitioners or educators with 20 years’ experience or more, hold the Accredited in Public Relations (APR) credential and…
  • PR with Panache! Announces its newest Modern-Day Storyteller

    Ryan May
    22 Jul 2014 | 7:57 am
    PR with Panache! (PRP) is pleased to announce the addition of EdTech media veteran Bryce Wilson. Bryce ‘s expertise adds to an already well-balanced and experienced team of modern-day storytellers for education.With a degree in public relations, experience in digital/social-media marketing for education, and a background in media sales in both the higher education and K-12 markets, Bryce’s skill set will be invaluable to the PRP client family. Having spent the last two years working with the team at T.H.E. Journal (1105 Media), Wilson brings with him a unique perspective on…
  • 21 Jul 2014 | 6:00 am

    Ryan May
    21 Jul 2014 | 6:00 am
    Crisis Communications Workshop with Jim Lukaszewski, APR, ABC, Fellow PRSA Wednesday, July 23, 20148:00 a.m. – 5:00 p.m.Murphy Hall, University of Minnesota206 Church St. SEMinneapolis, MN 55455 A company’s reputation is one of its most priceless assets. As strategic communicators, we know all too well that reputation, which takes years to build, only needs seconds to destroy during a crisis. Join America’s Crisis Guru and author Jim Lukaszewski, APR, ABC, Fellow PRSA, for an eye-opening crisis communications workshop. The interactive day will include some of the following topics:…
  • Job - Volunteer Director of Public Relations - HOBY

    Ryan May
    20 Jul 2014 | 7:31 pm
    Volunteer Director of Public Relations - HOBY
  • Job - VEE Corporation - Publicity Intern

    Ryan May
    16 Jul 2014 | 6:00 am
    VEE Corporation - Publicity Intern
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    Waxing UnLyrical

  • Twitter and Television: A Match Made In Heaven

    Matt LaCasse
    23 Jul 2014 | 5:00 am
    I have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. “Riding my bike,” or “reading up on the day’s news” are the answers I usually give, and those are true. But deep down inside, I know that the truth is the box that sits in my living room. Television. I have an unhealthy love for, and obsession with, television. “The Blacklist.” “Sons of Anarchy.” “The Walking Dead.” “Justified.” “The Americans.” “Fargo.” “Mad Men.”…
  • Monday Roundup: Context

    Shonali Burke
    21 Jul 2014 | 5:00 am
    The situation within which something happens – or an idea is stated – is often times just as important, if not more so, than what is being conveyed. Context changes meaning, and can often impact your audience’s feelings and, therefore, how they react to your message. This week’s roundup features seven posts from around the web that focus on context. Image: Cher Amio via Flickr, CC 2.0 1. Headline Clickbait: PR Science or PR Fail? Why: Although out of context headlines may increase traffic, this strategy ultimately reflects poorly upon your site’s overall…
  • 15 Blog Headlines That Don’t Suck

    Shonali Burke
    18 Jul 2014 | 5:00 am
    I confess. If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog!” “Draw your audience in!” “Make sure your headline doesn’t suck!” How many times have we heard all that? Yes. I know. So I won’t go over all that again. That photo? Suzy Q. rolling in the grass. Because it doesn’t suck. The thaang is The thing is, recently my blog (and news) consuming habits have been very “un” SSMG [Supposed Social Media…
  • Social Media Measurement for Pragmatists

    Guest Contributor
    16 Jul 2014 | 5:00 am
    Guest Post by Robert Rosenthal I like studying results-based information from social media experts. Much of it is fascinating and useful. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. In fact, at one time, many marketers (and creatives in particular) claimed that treating marketing as a science would kill the art. Image: sean dreilinger via Flickr, CC 2.0 Generations of craftsmen were taught that the…
  • Monday Roundup: Campaigns

    Shonali Burke
    14 Jul 2014 | 5:00 am
    Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. Image: Paul Townsendvia Flickr, CC 2.0  1. Everything You Need to Know to Run a Successful SMS Marketing Campaign Why: Has your business tried implementing an SMS campaign? In this guest post for Jay Baer‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this…
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    O'Dwyer's Blog: Covering PR, public affairs, marketing and the world of communications.

  • China's BlueFocus Buys into US

    24 Jul 2014 | 7:10 am
    China PR giant BlueFocus Communications has moved to acquire a majority stake in San Francisco-based design, communications and digital firm Fuseproject, its first foray into the US. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Media: Geithner Out of Time, Bizo Links with LinkedIn, Turner Upped to Slate EIC...

    24 Jul 2014 | 5:52 am
    Geithner out of Time; Bizo links with LinkedIn; Turner upped to Slate EIC; Murray makes Fortune move... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • PR Veteran Dach to HHS

    24 Jul 2014 | 4:42 am
    Leslie Dach, the Edelman, Wal-Mart and Clinton White House veteran, has been named to a new senior post at the Dept. of Health and Human Services to advise Secretary Sylvia Burwell. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • White House Snatches Purse for Media Post

    24 Jul 2014 | 4:03 am
    Andrea Purse, VP of communications for the Center for American Progress, has moved to the White House as director of broadcast media. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
  • Branson Reviews Tourism Marketing

    24 Jul 2014 | 3:11 am
    Branson, Missouri, the Ozark Mountain entertainment mecca that draws millions of visitors each year, is reviewing its seven-figure tourism marketing account with an RFP process through August. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
 
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    Strategic Public Relations

  • 3 Lessons Brands Can Learn From Facebook Manipulating Consumers

    Kevin Dugan
    30 Jun 2014 | 8:51 am
    Facebook  research has found that the emotions of others on your news feed can affect your mood. The social network did not inform users their news feeds were being manipulated as part of this study. And users are expressing outrage over the study's ethics. Should Facebook have done things differently? Are the outraged consumers justified in their ire? To borrow a famous, and vague, Facebook relationship status: "it's complicated." But this news does hold lessons for brands. Click here to visit Media Is Power for more of this article.
  • 5 Content Marketing Tips the TV Series Finale Teaches Us

    Kevin Dugan
    2 Apr 2014 | 11:37 am
    How I Met Your Mother #HIMYM ended a nine-season run with its series finale earlier this week. And of course, like most series finales, it received mixed reviews. The critics in this instance are my content marketing colleagues. In fact #HIMYM inspired a broader discussion from which we pulled five lessons content marketers can take from the TV series finale. Click here to visit Media Is Power for more of this article.
  • Nostalgia, #tbt, Quizzes & The Secret to Content Engagement

    Kevin Dugan
    25 Feb 2014 | 9:04 am
    A recent BuzzFeed presentation inspired me to consider how marketers and publishers are tapping into nostalgia to push engagement online. Appealing to a consumer's sense of nostalgia is just one approach BuzzFeed recommends to crafting content readers will share with their friends.This is not a subjective statement considering that BuzzFeed had 100 million unique visitors in January -- and half of them clicked through from shared BuzzFeed content.The power of nostalgia is no surprise. It's always been popular; but it's taken on increased popularity in the last few years.Online: Throwback…
  • Shareable Media Get Serious About Attracting Millennials

    Kevin Dugan
    18 Nov 2013 | 9:39 pm
    When the Daily Show first aired, Jon Stewart was a comedian hosting a parody show on Comedy Central. Now he's a satirist for a news show that just happens to run on Comedy Central.While Comedy Central’s Daily Show is an example of niche cable brands expanding programming to attract a bigger audience, it’s part of a more subtle, significant trend.It’s an early example of non-traditional outlets layering in news for a new, younger segment of viewers. This trend has since moved from cable to online media properties as well.BuzzFeed Blows UpBuzzFeed is the most obvious example today, its…
  • What's the Key to Social Sharing?

    Kevin Dugan
    8 Nov 2013 | 6:24 am
    In reverence of the ink-stained ‎Hermann Rorschach, Google is doing it's trademark logo morphing today. New to me is their addition of sharing tools to the homage, allowing you to share their creative effort when you rollover it (as shown in the above screen grab).Button, Button Who's Got the (Share) Button?Including the ability to share your content today is comparable to what print-friendly tools were to the web of 10 years ago. It's widespread but it's not second nature to include. And adding sharing tools can be executed artfully (like an inkblot), easily (like blogging platforms that…
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    Shankman Blog

  • The Ghost Pepper Beef Jerky Challenge

    24 Jul 2014 | 8:07 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Every one in a while, a company reaches out to me and says "Hey, we have this product you should try, can we send it to you?" I usually decline, more often than not, the product doesn't fit into my number one rule, which is, "will using this and talking about it help my audience?" This time, though, I figured I could record myself trying it out, and if nothing else, you'd enjoy it. Enter "Stick in a Box," a company that will send you a monthly supply of Beef Jerky. All different…
  • Stop Being the Smartest Person in the Room

    9 Jul 2014 | 7:22 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I was fortunate enough to be invited to a dinner last night, where I joined 15 people in eating some great food at CraftBar, and listening to Neil Golden, former CMO of McDonald's, as he dropped some serious knowledge on the dinner table. What struck me most about this dinner was that everyone there (except Neil) was a founder or CEO of a company. They were all in varying stages of startup, and it was amazing to hear their stories. Over the course of a few hours, I realized something really interesting - I was…
  • Where's Your Home?

    2 Jul 2014 | 10:28 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?As I crossed over the Pacific a couple of days ago, my writing took me to an interesting place that I'd like to share with you today. I'd love to hear your thoughts at the bottom, and as always, thank you for reading, sharing, and allowing me to offer you some words. I hope you find them beneficial.   Let me ask you one question: Where’s your home? I don't mean your physical address... I mean something much deeper. Well, to answer that question, you have to define a home. If “a…
  • Taking a meeting - The Right Way and the Wrong Way

    1 Jul 2014 | 1:38 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?I have a few rules I live by - Be nice to animals, without question. Never pet a llama unless given explicit permission. Always be 15 minutes early to any appointment. And always take the first meeting. I’ve been doing this for years - If you ever want to meet me, simply ask for the meeting. I’ll give you ten minutes via Skype, FaceTime Google Hangouts, or even a Dunkin Donuts, if we’re in the same city. Sometimes my schedule might be such that we have our meeting as I’m walking to…
  • What happens when you request customer service on a Saturday from the biggest company in the world?

    13 Jun 2014 | 6:37 am
    Have you joined my incredibly non-annoying, once-in-a-while email newsletter?Several weeks ago, I got an invitation to join Google Shopping Express, a new form of Google Shopping, designed, I assume, to compete directly with Amazon. You can order pretty much anything from almost any store, and they send it to you within hours via courier. I gave it a shot, since a lot of what I buy now centers around my child. Not me. Heck, check out my buying patterns, and my electronics purchases have definitely taken a back seat to “Baby wipes.” I also have no room left in my apartment for…
 
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    PRNewser

  • 5 PR Catchphrases ‘Spinning’ Out of Control

    Shawn Paul Wood
    24 Jul 2014 | 10:20 am
    Much like niche cultures and mainstream industries, public relations has developed a glossary of its own. It’s not “‘In N’ Out” burger ordering off the menu’” cult-like verbiage, but flacks from all walks of life speak in the same universal code. We understand each other when discussing work around a water cooler. We empathize with each other when commiserating about the cries of a client over an adult beverage. We share experiences as we exchange terminologies native to PR during a networking soiree. And yet, there are a couple of phrases that we…
  • Tried and True Moves from the Clinton PR Machine

    Claire Daniel
    24 Jul 2014 | 9:34 am
    In the essay “My Battle With the Clintons“, completely objective reporter Daniel Halper (who just happens to edit the conservative Weekly Standard) gives Politico some dirt regarding his “It Happened to Me” moment going toe-to-toe with the Clinton PR team over his critical book “When I started to write Clinton, Inc: The Audacious Rebuilding of a Political Machine, I knew the reaction to expect… But even if I hadn’t known it, many, many people in Washington, on the left and right, popped up to warn me of what to expect from the Clinton PR team. Other…
  • Where’s the LUV? Southwest Airlines Kicks Passenger Off Flight for Tweeting

    Shawn Paul Wood
    24 Jul 2014 | 8:40 am
    In most circumstances, love (or LUV, Southwest Airlines’ NYSE Symbol after its home airport Love Field) does go a long way. In the case of Minnesota resident Duff Watson, it got him kicked off the plane. According to his hometown CBS affiliate WCCO, Watson was asked to leave a Southwest Airlines flight from Denver to Minneapolis because he allegedly threatened the safety of an agent via Twitter. His tweet called out an agent by name, gave her the distinctive title “rudest agent in Denver,” and directed it at @SouthwestAir shortly before takeoff. The complaint didn’t…
  • UK Firm Goes to Outer Space and Back to Announce Rebranding

    Patrick Coffee
    24 Jul 2014 | 7:50 am
    Today we learned that a service apparently allows users to send objects into space and film them there for YouTube-ready clips. We also learned that the UK’s Houston PR (nee Twelve Thirty Eight) used the service to highlight the World’s Highest Press Release as it hovered 27 miles above the planet. It’s a pretty cool way to announce a name change. We’ve just sent up the world’s highest press release to announce that we are shaking off our old company name. #PR http://t.co/RDyPfJhtAj — Houston PR (@Houston_PR) July 21, 2014 Unfortunately–as our own Shawn Paul…
  • The Ticker: New Walmart US CEO; Big GM Payout; Twitter Diversity Problem; And More

    Patrick Coffee
    24 Jul 2014 | 7:00 am
    Businessweek: Walmart Names New US CEO The New York Times: GM to Pay More than $400M to Victims of Faulty Switch C|Net: Twitter, Like Facebook, Has a Diversity Problem Quartz: Malaysia Airlines’ Rebrand Rests on the Forgiveness of One Group Forbes: Protect Your Brand: Lessons Learned from the LEGO Crisis New Career Opportunities Daily: The best jobs in media.
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    PR Fire

  • West Yorkshire wakes up to Vemotion security transmissions

    Emma Moorhouse
    24 Jul 2014 | 5:03 am
    When the Enforcement division of Wakefield Metropolitan District Council faced increasing antisocial behaviour incidents in outlying, smaller, town centres not covered by existing CCTV fibre networks, they turned to Thirsk-based wireless live video specialists Vemotion to provide a rapid deployment solution for these localised safety and security issues at a fraction of the cost of standard CCTV. Vemotion has now been deployed in a number of different situations by Wakefield, including problem public conveniences in remote local parklands and protecting residents at housing association…
  • Rare Elvis Artifacts to be featured in First-Ever “Auction at Graceland”

    gfgtaylor
    24 Jul 2014 | 4:35 am
    MEMPHIS, TN – Highlights of the rare Elvis Presley artifacts to be included in the first-ever “Auction at Graceland” were announced today, along with registration and catalog ordering details for the auction, which will be held on Thursday, August 14, 2014 at 8 pm Eastern / 7 pm Central. Fans and collectors from around the world are expected to participate on site and online for this unprecedented auction, featuring artifacts authenticated by the new Graceland Authenticated. Among the items in the auction are rare and unique artifacts from the collection of Greg Page,…
  • Edinburgh Leisure embraces TechnologyOne software to support growth strategy

    Dawn Nicholls
    24 Jul 2014 | 3:14 am
    Edinburgh Leisure embraces TechnologyOne software to support growth strategy Edinburgh Leisure is looking to transform its operations with the help of TechnologyOne’s enterprise software. 24th July 2014 – The TechnologyOne solution will support Edinburgh Leisure’s plans for continued growth, providing a single, integrated platform with financial management, budget management and information management capabilities. Edinburgh Leisure was created in 1998 to manage and develop sport and leisure services on behalf of the City of Edinburgh Council. The company is now the biggest…
  • Galleon Studios Launches New Soundproof Studio

    krisgalleon
    24 Jul 2014 | 2:31 am
    Galleon Studios, the popular north Manchester UK studio, gets a new soundproof facility as well as modern lounge, make-up room and post-production offices. Galleon Productions, the independent video production company, funded the development of their studios following the facilities’ ongoing success since opening in 2007 as a studio primarily aimed at TV, film and video production. The new space is fully soundproof and is ideal for small sets and pieces-to-camera. The studio’s opening is perfectly timed with the expansion of both the BBC and ITV in Manchester, and these companies…
  • Small Intimate Wedding or Big Extravaganza? The Maynard in Derbyshire helps you decide.

    Emma Moorhouse
    24 Jul 2014 | 2:19 am
    The Office for National Statistics has released figures that show that the number of couples getting married is at the highest it has been for a decade, with 262,000 couples tying the knot in 2012, a 5.3% rise on the previous year. The Marriage Foundation has suggested the rise could actually be as high as 11% when British couples getting married abroad are taken into account. The Office for National Statistics has attributed the rise to Britain’s improving economic situation as more couples are now in a position to afford to get married. However at a UK average spend of £36,000…
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    Brian Solis

  • The 2014 State of Digital Transformation

    Brian Solis
    21 Jul 2014 | 10:19 am
    Today, I’m proud to announce the release of Altimeter Group’s second report on Digital Transformation. This new report is aimed at executives and digital strategists to help them (you) further understand the state of digital transformation as you plan your next steps and investments. In our initial report, “Digital Transformation: Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences (DCX),” we learned that digital transformation was as much about technology as it was about people. It was a much more human story, one that shared…
  • Live Your Brand the Way Your Customers Do

    Brian Solis
    17 Jul 2014 | 2:32 pm
    I recently spent some time with PRNews editor Steve Goldstein. As part of a fireside chat we’re doing at the upcoming 20/20 Summit in San Francisco, Steve asked a few questions that lead to a pretty deep conversation. I wanted to share it with you here. Digital Darwinism is Real: Compete for the Future (Compete for You) Now PR News: In your book “What’s the Future of Business?” you suggest that while it’s a good thing that companies are investing more resources in managing their online reputations, the cost can be immense and the efforts are rarely aligned with customer…
  • The Disconnect in Connecting the Workplace

    Brian Solis
    15 Jul 2014 | 9:25 am
    There’s a lot of talk about the future of work… Technology is indeed connecting us in ways that improve communication, discovery and connectivity. The world is becoming a much smaller place as a result. Chances are that you are connected in one network or another to people in at least 12 other countries. Although social networking and smartphones are relatively new as a staple in the everyday life of adults and kids, how we as consumers use these networks and devices is outpacing how we as employees use technology in the workplace. Over time, how we make decisions as consumers,…
  • The Top 25 Socially Engaged Companies on LinkedIn Invest in Employee and Customer Relationships

    Brian Solis
    11 Jul 2014 | 8:10 am
    LinkedIn and Altimeter Group published a joint report on the value of corporate social media and its role in customer and employee engagement. To do, we formed a baseline of companies that were actively engaged on a platform we could effectively study. After eight months of research, we assembled a list of the Top 25 Socially Engaged Companies based on how they use LinkedIn to engage employees and customers in the following areas: 1. Content marketing 2. Employee engagement 3. Talent and recruitment 4. Sales LinkedIn and Altimeter Group then conducted targeted and controlled surveys to gather…
  • Social Media is Lost Without a Social Compass

    Brian Solis
    7 Jul 2014 | 11:21 am
    Marcia W. DiStaso and Denise Sevick Bortree recently published a university-level textbook to address an important topic by the same name, The Ethical Practice of Social Media in Public Relations. As they were wrapping up the editing of the book, I was asked to contribute the foreword. Upon reading some of the manuscript, the answer was, YES! Of course, I asked if I could share it here with you and I’m happy to announce that it’s included below… About The Ethical Practice of Social Media in Public Relations Given the high rate of social media use by the public, organizations…
 
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    Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency

  • 5 Must-Do’s for Under 30 CEO’s: The Young CEO

    Ronn Torossian
    21 Jul 2014 | 6:52 am
    Breaking into the business world can be tough. Even with a college degree, top marks, and a fundamental understanding of the economic world, riding the ups and downs that come with a business is a challenge. The business world tends to be cutthroat. This generation doesn’t have the same room to make mistakes as [...] The post 5 Must-Do’s for Under 30 CEO’s: The Young CEO appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
  • Is light beer in a PR Fight for its Life?

    Ronn Torossian
    16 Jul 2014 | 6:32 am
    Americans love beer. No doubt about it. And, for decades, Americans have also had a love affair with light beer. Miller, Coors, Bud, and Keystone all enjoyed massive success with their light (lite) beer selections, but now there may be some signs that the golden years for the lighter golden brews is coming to [...] The post Is light beer in a PR Fight for its Life? appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
  • The Top Six Social Media PR Strategies

    Ronn Torossian
    10 Jul 2014 | 6:39 am
    With the internet evolving at speeds faster than light, it’s hard to keep up with the times. PR techniques that worked perfectly a decade ago are now outdated. Television ads have nearly become a thing of the past, and now social media allows people to share articles and information instantly. A business needs to be [...] The post The Top Six Social Media PR Strategies appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
  • Did the iPhone REALLY lower NYC’s crime rate?

    Ronn Torossian
    3 Jul 2014 | 6:05 am
    A very compelling piece of information began to circulate the other day. According to a report in Businessweek, some are crediting an iPhone update for helping to lower crime rates in New York City. As incredible as this idea may seem, there appears to be some concrete evidence supporting the assertion. [...] The post Did the iPhone REALLY lower NYC’s crime rate? appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
  • Harley Davidson’s Newest Motorcycle And What It Means For Consumer Public Relations

    Ronn Torossian
    24 Jun 2014 | 8:55 am
    Harley-Davidson, one of the longest manufacturer’s in American history has outdone themselves again with a new motorcycle that runs on electricity. Harley has been through many fazes of its lifespan, including a sell out and the fear of a bad economy causing buyers to hold off purchasing their dream machine. But through all of [...] The post Harley Davidson’s Newest Motorcycle And What It Means For Consumer Public Relations appeared first on Ronn Torossian 5WPR CEO Blog | 5W Public Relations PR Agency.
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    PR Couture // Fashion PRPR Couture // Fashion PR

  • Cameo PR Seeks NYC Fashion PR Intern

    Martha
    24 Jul 2014 | 8:30 am
    Our friends at boutique PR and creative agency Cameo PR are looking for a fall intern who is passionate, driven, self-starting ready to take part in a hands-on internship. Ideal candidate will have strong oral and verbal communication skills, be a quick problem-solver, as well as be knowledgeable of social media and have a deep love of the fashion industry. Duties for this internship will include scheduling & assisting with deskside meetings and preview appointments with editors & stylists, researching & connecting with new media - TV, Magazines, Newspapers, Digital…
  • How to Think Like a Business Owner (and a Fashion Designer)

    Nancy
    23 Jul 2014 | 11:09 am
    Making a living doing what you love is important. I've had the privilege of working in the communications field for over 18 years and I'm passionate about my work. Working in the fashion business, it's likely you're living your dream as well. I've yet to meet a designer who isn't passionate about fashion, her designs and her customers. Yet that enthusiasm less often extends to the other, less creative aspects of running a business. Unfortunately, setting up your business properly can be one of the most important ways to set yourself up for success in the long-term. The truth is you're not…
  • Ask Designer Nanette Lepore about Fashion PR (& More!)

    Crosby
    22 Jul 2014 | 9:58 am
    I'm on a life-mission to find the perfect pair of black, wide-legged pants. And there is one pair that absolutely haunts me. Because probably more than ten years ago I found them. A pair of perfect, cotton twill Nanette Lepore black pants, with either a side or back zipper. I think they were $200 - more than I had ever spent on a pair of pants, and unfortunately the store only had them in that, "one size too small, squeeze your crotch size", or "one size too big, gap in the back size." After depbting about buying them for my somehow, future, smaller self (as girls do), I reluctantly put them…
  • Fashion PR Girl Shopping Guide for July

    Crosby
    21 Jul 2014 | 8:30 am
    July marks the first entire month I will have spent at home in ages. I'm trying to make the most of this San Diego summer before heading to Mexico City (more on that soon!) and Italy (eeep!) in August. So, I'm working hard in the mornings and late evenings, when my brain is the most fresh and focused, with afternoons spent out of doors! Do you have a time of day when you're most productive? And now, onto the July Goodies: 1. No more sneakily fishing your phone out of your purse during a conversation, you know, just to check. 18k gold ring with semi-precious stones, this wearable tech…
  • The Importance of Good Grammar, Six Lessons from the World Cup, and Fashion Bloggers Spilling Their Style Secrets

    Molly Biesanz
    18 Jul 2014 | 3:30 am
    Check out a great recap from Fashion PR Confidential. (via Fashion PR Confidential) The great debate: Is it jif or gif? (Via Mashable) Why good grammar is so important. (via PR Daily) Best idea ever? Rent The Runway creates a Netflix-like service for accessories. (via Fashionista) Stuck in a creative slump? Try these tips to get the juices flowing again. (via NYC PR Girls) PR pro's are no stranger to little sleep, here are some pieces of technology that can help you get some shut eye. (via Fashionotes) Bloomingdales does it again! The department store now sells an at-home dry cleaning…
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    Don't Eat the Shrimp - Josh Morgan's Take on PR, Social Media & Marketing

  • Do you want to connect on LinkedIn?

    Josh Morgan
    9 Jul 2014 | 11:57 pm
      Then that shouldn’t be our first interaction.  Going back through my old posts, I started writing about LinkedIn first in 2007. I’ve written about my first comparisons between how I was using LinkedIn and Facebook, how as a small business owner I used LinkedIn to land a client, and many times how the people at LinkedIn are masters at using their own data to tell stories. This is about how I use LinkedIn and some advice for students.  I use the network as a way to keep up with people I know professionally.  This means it’s someone I’ve worked with, or met in a…
  • Everything You Tweet is Fair Game

    Josh Morgan
    23 Jun 2014 | 1:49 pm
    I often remind executives that when they Tweet something, they are every time providing a quote for a reporter and need to take that into consideration that the contents of the tweet could show up again. I was reminded of this myself in Sunday’s Sacramento Bee, in the Travel Column by Sam McManis when confronted with a Tweet I had sent nearly a month earlier while waiting for a plane: THE TWEET From Josh Morgan (@joshdmorg): “Dear all airport PA announcer script writers, can you stop saying ‘due to increased security.’ It’s been increased for 13 years now.” — Compiled by…
  • Agency Lessons from Mad Men Episode 706 – “The Strategy”

    Josh Morgan
    24 May 2014 | 9:20 pm
    Image from AMCTV.com/MadMen   Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 24 posts about real world agency lessons from the show and here’s a few from “The Strategy:” Roger Sterling says…
  • Agency Lessons from Mad Men Episode 704 “The Monolith”

    Josh Morgan
    5 May 2014 | 11:19 pm
    Image from AMCTV.com/MadMen   Mad Men still includes real issues faced by advertising (and yes PR firms) in an incredible show. If I wasn’t in this industry, I’m sure I would still be a fan of the show, but for me I get a bonus. I get to watch situations I encounter all the time dealt with by others. Mad Men continues to include real issues faced by advertising (and yes PR firms) in an incredible show. Throughout the course of the series I’ve written 24 posts about real world agency lessons from the show and here’s a few from “The Monolith:” Don’t say things you…
  • What’s the backstory – Muscle Shoals on PBS

    Josh Morgan
    21 Apr 2014 | 11:36 pm
    Clarence Carter in “Muscle Shoals,” image from PBS.org   When I first started listening to Lynyrd Skynyrd in high school I quickly learned the words to many songs including “Sweet Home Alabama.”  There was a line in the song that I knew by heart but had no idea what it meant, “in Muscle Shoals they love the Swampers.”  I knew the song was about Alabama and at the time ESPN always showed swamp buggy racing, so I assumed that this lyric was about swamp buggies (check them out, trust me). Four years ago, I stumbled onto a short documentary on Vice.com,…
 
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    Mark My Words

  • Fame and the media game: What is fame now? And can you enjoy it without press intrusion

    Mark Borkowski
    16 Jul 2014 | 4:07 am
    As you may have seen on The Drum here are my thoughts on Cheryl. Cheers have greeted the news that our 21st century Vera Lynn has wed! So? Well, what’s unusual about Cheryl Cole’s holy union announcement is the manner of its outing. The impressive tactics deployed to stay below the radar before breaking official news proves a high-net-worth celebrity brand can have their cake and eat it. Is it a post-Leveson new celebrity indicator or a steadfast willingness to prove a point? This style of announcement benchmarks the Cole brand against other organisations inside and outside of her…
  • What Lessons Can Brands Learn From The Brazilian World Cup fail?

    Mark Borkowski
    11 Jul 2014 | 12:36 pm
    Truman Capote once said “Failure is the condiment that gives success its flavour.” Spare a thought for the poor Brazilian footballers. A mediocre team capsized on an ocean of hype. Into the darkness they go, licking their wounds after one of the greatest sporting humiliations. Like Icarus who dared to fly too near the sun, on wings of feathers and wax. How can they recover from this? The mighty Brazil, beaten so devastatingly and completely in front of the world. It was painful to watch from a distance but for a nation so invested in the World Cup and their glittering football heritage it…
  • Isis and the propaganda war: How the social-savvy extremists are dominating the headlines

    Mark Borkowski
    25 Jun 2014 | 9:06 am
    As you may have seen on The Drum  I shared my thoughts on Isis. They exist on the edge of our world in a very different one. They know how to inhabit our imaginations and are the antithesis of our 21st century west and instant celebrity, excess, mass information, Justin Bieber and a rapidly moving culture. Out of the desert and the mountains rode the whirlwind of Isis, the fury of leaders and a scandalous belief and brass nerve. They’ve made a culture of hard-faced absolutism and brought to us an evil, dark movement. But I also reluctantly concede, business in the west has a lot to learn…
  • Let’s not try to piss off the will of the people

    Mark Borkowski
    9 Jun 2014 | 4:23 am
    As you may have seen on The Drum I shared my thoughts on Betfair’s stunt, or misfortune, or whatever it was, it was misguided. It may have attracted a few columns and conversations on Twitter but it was of the wrong kind. The old cliched ‘any publicity is better than none’ meme. Well not any more. We now know the breakdown was a stunt. We have seen the subsequent launch of its new ad which makes Betfair’s “we are sorry for any inconvenience caused” at the time of the breakdown even more hollow. It was a mere adpology. The same words that we hear everyday on British Rail, TFL, from…
  • The One (and only) Direction. Change.

    Mark Borkowski
    30 May 2014 | 8:20 am
    “Talent is God given. Be humble. Fame is man-given. Be grateful. Conceit is self-given. Be careful.”  Wise words from John Gooden and not ones followed closely by many. Mel Gibson, Charlie Sheen, Lindsay Lohan, Britney Spears – over the last 10 years we’ve heard the sad cry of the poor celebrity seeking help after divorce, hard-partying, rehab trips, sex tape scandals, drink and drug meltdowns and more.  We can’t prepare for natural disasters of the the earth-shattering, world-ending kind. But smaller celebrity disasters, cataclysmic on a local scale, strike all the time.
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    Deirdre Breakenridge

  • Part I: Treat Every Meeting Like a First Interview

    Deirdre Breakenridge
    23 Jul 2014 | 10:09 am
    This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview.  A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting. You may choose to research through a Google search, finding articles, accessing the website, reviewing other interesting materials and checking out social media profiles, if you can access them. The exercise helps you learn about the people and the company culture. Your…
  • PRStudChat Summertime Learning Opportunity for PR Students

    Deirdre Breakenridge
    14 Jul 2014 | 5:02 pm
    While summertime may mean a break from the classroom, ambitious students and professionals understand the importance of learning every day. Public relations students, professionals and educators will gather together on Wednesday, July 16th at 8:30 p.m. ET for a Twitter based discussion on how to leverage social media for a career in public relations. Topics that will be discussed with the PRStudChat community include: How have you used social media to build professional relationships? What brands do you admire most in the social space? What are your favorite social platforms? Do you use these…
  • Carving out the Modern Day Communicator

    Deirdre Breakenridge
    9 Jul 2014 | 6:28 am
    I had the privilege of speaking at the FutureComms 14 Conference in London on June 18th. Here are the Twitter highlights from the conference, if you’re interested in a day of the dynamic speakers, hot topics and plenty of insights all focused on one burning question … what is the future of communications? I opened the conference with a keynote discussing a communications journey; certainly not a simple or short one, but rather a long journey with constant changes, challenges, and rewards. The Darkest Point Can Be The Most Enlightening It was Joseph Campbell, the American Mythologist,…
  • How Do Younger Generations Really Feel About Technology?

    Deirdre Breakenridge
    2 Jul 2014 | 5:55 am
    Understanding the technology use of younger generations can often appear as something that’s far out of reach from the world of older professionals. Unlike generations before, Millennials have grown up with immediate access to various forms of technology in an extremely pervasive media saturated society. The gap between generations in this way can be problematic for businesses attempting to market to a younger demographic. With the Youth Tech Briefing USA 2014 study, Voxburner is making an effort to bridge a gap in understanding between businesses and their targeted audience by interviewing…
  • Relationship Building: The Tweet Chat is Over … Now What?

    Deirdre Breakenridge
    23 Jun 2014 | 1:13 pm
    Every week, I look forward to a good tweet chat discussion. Participating in the conversation or even just following along is a great way to learn, get inspired and to meet interesting people. Joining a tweet chat discussion is a new way to network and it’s proving to be effective. However, what happens after a tweet chat is over? The hour is up and people go their separate Twitter ways.  Too often it seems that the dynamic interactions end after the event and some of the great connections are lost. I wrote a post recently about networking where I stated, “Relationship building is my…
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    Solo PR Pro

  • Chat recap: Platforms, Podcasts and Job Postings

    Kellye Crane
    24 Jul 2014 | 5:00 am
    In case you missed it, the #solopr chat is moving to a twice monthly schedule. This week we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On July 23, we weighed in with opinions and insight on the following topics of interest: What PR/social media platform is best (e.g.. help manage all aspects of media, including social, distribution)? If you see a FT job post, how/can you contact & communicate the value of working with…
  • The #SoloPR Twitter Chat Evolves – New Schedule and Format Updates

    Kellye Crane
    22 Jul 2014 | 5:00 am
    The #solopr Twitter chat is one of the longest continuously-running regular chats on Twitter – this September, the #solopr Twitter chat will be five years old! Nearly 250 chats later, participants in this top Twitter chat for independent communications professionals have shared tens of thousands of tweets with valuable insights, tips, advice, and of course “smarts and sass” (as frequent participant Daria Steigman is fond of saying). But just because something has always worked, doesn’t mean we can’t make it better. While our community continues to enjoy the ability to…
  • Chat recap: Navigating Tricky Clients and the Role for Texting

    Kellye Crane
    17 Jul 2014 | 5:00 am
    Each week, top independent communication professionals share thought leadership and tips as part of the #solopr chat on Twitter (learn how to join us here). This week, we weighed in with opinions and insight on the following topics of interest: When a client is leaving a consultant and hiring you, what Qs should you ask to make sure you’re not walking into a firestorm? Facebook now has slingshot, how are you using messaging apps in your work? How often do you find yourself texting or messaging media/influencers? How do you deal with internal divisions and turf wars with clients? What…
  • One No Closer to a Yes – 5 Tips for Overcoming Setbacks

    Karen Swim
    15 Jul 2014 | 5:00 am
    Does any of this sound familiar? You meet with a prospective client, and get to know their business. After spending hours customizing a proposal to fit their needs, they come back and say “no.” You felt confident about your plans for media relations outreach on a client program, but the fish just aren’t biting. For the past several months you planned a client event. You’ve accounted for every contingency and checked every item on your list three times. The day before the event, your keynote speaker cancels. Setbacks happen to all of us – from missed sales goals to…
  • Chat Recap: Analyzing Success and Keeping Your Chin Up

    Kellye Crane
    10 Jul 2014 | 5:00 am
    Each week, top independent communication professionals share thought leadership and tips as part of the #solopr chat on Twitter (learn how to join us here). This week, we weighed in with opinions and insight on the following topics of interest: When you have writer’s block or are in a funk, what do you do to get the creative juices flowing? Is Google+ helping your PR strategies? Do you use scorecards to show the value you bring to a client (e.g., assign value to a specific media hit, etc.)? Do you use Alexa or Compete, and how do you use that information? Now that LinkedIn has its own…
 
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    PR In Your PajamasPR In Your PajamasPR In Your Pajamas

  • How to Create an Effective PR Survey

    admin
    1 Jul 2014 | 6:07 am
    Today we have a guest post about a topic we haven’t talked about before:  PR surveys. Do you do PR surveys? Let us know your thoughts in the comments after this post. What is a PR Survey? What constitutes a PR Survey is not universal. For some people, any survey which collects data which is then used for PR purposes is a PR survey. It could, for example, include a survey to explore key audience messages, or to support the promotion of a brand, or create new content, including an ebook or info graphic. But for most people, a PR Survey is a poll. It could be a flash poll (designed to…
  • How Travel Can Grow Your Small Business Faster

    Elena
    17 Jun 2014 | 6:08 am
    I am blogging on behalf of Visa Business and received compensation for my time from Visa for sharing my views in this post, but the views expressed here are solely mine, not Visa’s. Visit http://facebook.com/visasmallbiz to take a look at the reinvented Facebook Page: Well Sourced by Visa Business. The Page serves as a space where small business owners can access educational resources, read success stories from other business owners, engage with peers, and find tips to help businesses run more efficiently. Every month, the Page will introduce a new theme that will focus on a topic…
  • The Ultimate Guide to Visual Press Releases

    Elena
    10 Jun 2014 | 6:05 am
    In this guest post, you’ll learn about the different types of visuals you can use in your press releases and how to create them. One of the most common questions we hear from PR professionals is, “How can I make my press releases more visual?”. Most PR pros understand that visual content is important, but for an industry that still relies heavily on pitch emails and text-based press releases, making the switch to visual PR can be daunting. Well, PR pros, you’re in luck. This post is your ultimate guide to creating visual press releases. We’ve got a lot of ground to cover, but we…
  • Public Relations and Customer Service: The Two Faces Of Your Company

    Elena
    5 Jun 2014 | 6:08 am
    Public relations (PR) and customer service are considered two separate disciplines and areas of responsibility. In this post, I’m going to show you how they interact and intersect more often than we realize. PR and customer service are two angles of a company’s face. PR is the company’s face that’s presented to the public and to gatekeepers, such as media and other organizations. Customer service is the company’s face that’s presented to its customers. Where PR and Customer Service Intersect PR and customer service have different goals, and each one is…
  • Protecting Your Reputation: Active Steps You Can Take to Keep Your Private Life Private

    admin
    6 May 2014 | 6:08 am
    Getting more exposure and publicity for your business is great, but not at the expense of your privacy. This guest post from Michelle Peterman shows you how to protect your private life. Even if your business is you, it is important to keep your private life private. There is only so much you want someone you’ve never met to find out about you, right? We’ve talked on this site before about protecting your reputation and in our post, “Tools to Monitor Your Online Reputation,” we gave you a list of web tools you can use to keep an eye on what people are saying and writing about you…
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    Paul Stallard's PR Blog

  • @Bytenight needs you #ThamesValley

    Paul Stallard
    23 Jul 2014 | 4:11 am
    At a time when most people are thinking about their summer holiday and relaxing on an exotic beach I am thinking about sleeping rough in Reading on a potentially cold and wet October night. Why would I be doing this? Well because I am a supporter of the fantastic charity event Byte Night that supports […]
  • Timekeeping tips to reach the top

    Paul Stallard
    23 Jul 2014 | 1:22 am
    I was sat on the exercise bike at the gym (honestly, I do go sometimes) and instead of pushing myself to feel the burn I was being a bit lazy and reading the June issue of GQ. One of the articles really caught my eye. It was by Paul Henderson who had interviewed five eminent […]
  • PR Week 2014 Shortlist – my experience as a judge

    Paul Stallard
    22 Jul 2014 | 5:21 am
    This week PR Week announced their shortlist for the 2014 awards, which I am delighted to say Berkeley PR has been listed in the best technology category. The previous week I had been involved in judging the awards (not the one we were shortlisted in though!!). What an experience. About a month ago I was […]
  • Berkeley PR storms up PR Week Top 150 league table

    Paul Stallard
    14 Jul 2014 | 6:09 am
    PR Week has launched the PR Week 150 league table which celebrates the top 150 PR consultancies in the UK. Last year my agency, Berkeley PR, recorded a high place of 80 which we were all really proud of. This year we rocked in at 68! That is a whopping 12 places we have jumped. […]
  • Is video just a vanity project?

    Paul Stallard
    20 Jun 2014 | 1:28 am
    Not at all. Anyone who has seen the new Berkeley PR website will see we have included some video on the home page. I love it. Videos ability to enforce a variety of messages visually and without forcing it down someone’s throat is very powerful. For example, in our video we have shown that the […]
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    WiredPR Group

  • Top 10 Lessons Learned Over the Past 6 Years

    Beth Cochran
    27 Jun 2014 | 8:21 am
    This month Wired PR turned 6-years-old! The time has flown by and the journey has been incredible. We’ve been so fortunate to work with some amazing and talented clients. We’ve watched them grow over the years, which has been the most rewarding part of this. Thank you to our early clients who believed in us enough to give us a chance, the ones who have been with us nearly this entire journey, and our current clients. Without you, Wired PR wouldn’t be what it is today. From Heckler Design, to Rhonda Allison, the Celebration of Fine Art, TheraSpecs, Villa La Paws, POSH…
  • Why and How to Set Up a LinkedIn Showcase Page

    Beth Cochran
    4 Jun 2014 | 7:30 am
    What exactly are LinkedIn Showcase Pages and how do they differ from the Company Pages? Think of them as an extension of your company page that highlights a specific division or brand within your company. They are niche pages that allow you to promote specific products or publish content specific to a particular audience. For instance, if you are an electronics company you might have products geared towards students, others for young professionals and others for small business owners. With Showcase Pages you can create content and messaging personalized to the audience segments rather than…
  • How to Write Goals and Objectives

    Beth Cochran
    4 Feb 2014 | 8:30 am
    Clearly defined goals, objectives and a vision are the bedrock of any good business and marketing plan. These enable you to stay the course, identify your “one thing” (more on that later), and determine what you need to do to achieve your desired outcomes. Many often use goals and objectives interchangeably, not knowing the difference between the two. There are a number of definitions out there for goals and formulas for constructing them. If you find one that works best for you, use it. If you  haven’t found one yet, below is a definition and process we like. For business:…
  • How to Identify Your Brand Culture

    Beth Cochran
    27 Jan 2014 | 10:15 am
    Who are we? What do we stand for? Sometimes those questions can be the toughest to answer. Answering these questions however, will help you make business decisions, set the overall tone of your company culture, inspire others to share your vision, and help you identify your story. Each of these elements also become critical in developing a PR and content marketing strategy. Start by identifying your core values and brand standards. List 5 to 7 adjectives that describe your company’s culture. How would your team and your customers describe you? Then uncover what you are about. This is your…
  • Entrepreneurs, how do you find your audience?

    Beth Cochran
    22 Nov 2013 | 9:40 am
    Entrepreneurs continually battle uphill struggles in their quest to achieve their dreams. One battle is finding and connecting with the right audience. Recently we spoke with Paul Blais (@pdblais), founder of Doubt the Doubts Podcast, about how to identify your audience and gain valuable marketing insights along the way. During the interview we also talked about other challenges and how those can be overcome. Check out the podcast here. Before you go, one more resource to check out is the recently launched DIY PR Academy. In the coming weeks we’ll make available the PR & Content…
 
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    Tech Affect

  • Breaking Through the Noise: Using Event Insights to Generate Coverage

    Brittany Bevacqua
    15 Jul 2014 | 10:56 am
    Share/SaveOne of the questions we frequently get from clients is: How can we get press around industry events? The answer often depends on a variety of factors, including: The event type – Is this a major conference, or a smaller, more intimate event? The people – Will the Apples and Googles of the world be there? Is media attending and are they taking meetings? How many people and/or companies will be there? The spend – Did you secure booth space, or are you flying solo? Are you a sponsor, or have an executive presenting in a session? The news – Will you make a “newsworthy”…
  • Media Relations: Four Steps to Turn a Reporter’s ‘No’ into a ‘Yes’

    Jess Sims
    3 Jul 2014 | 12:15 pm
    Share/SaveRejection is par for the course in public relations, especially if media relations is one of your duties. Editors, reporters, producers: there will be a time when you hear a “no” from each one of them (That is, if you hear back at all—but that’s another post) during some time in your career. Don’t take it personally; media outlets receive hundreds, if not thousands of emails and phone calls during a regular business day and they cannot answer, or say yes, to everybody. However, when you do receive some initial interest that ultimately turns into a “no,” there are a few…
  • From Response to Repair: Reputation Management in the Wake of a Crisis

    Justine Carroll
    25 Jun 2014 | 9:59 am
    Share/SaveWhen your company is facing a crisis, it’s critical to respond immediately. However, the long-term consequences of a crisis can be just as harmful to your brand’s image as the initial event. Though a strong crisis communications plan is essential, reputation management is an important part of ensuring that your brand is able to effectively repair its image long after the dust has settled. Below are four steps that will allow you to transition from response to repair in the wake of a crisis. 1. Consider your audience. By doing so, you bring awareness and cohesiveness to your…
  • Using Data to Drive Media Relations: 7 Tips for Success

    Steve Pludwin
    4 Jun 2014 | 10:51 am
    Share/SaveIn a culture where data is pervasive, numbers and statistics can be an especially compelling way to tell a story. Though it should be no surprise that communications professionals are more at home working with language than deciphering algorithms, when it comes to using data to build a successful media relations campaign, you don’t need an army of data scientists, statisticians and analysts to get the job done. In this post, we focus on seven tips that will help you put different types of data to work in order to drive media coverage and increase your organization’s share of…
  • Communicating Where it Counts: Choosing the Right Social Platforms for Your Audience

    Megan Visanska-Hartwick
    27 May 2014 | 12:18 pm
    Share/SaveIt’s common knowledge that in order to succeed in today’s business environment, a social media presence is a must. Once upon a time, this just meant having a company Facebook page and Twitter profile. But now, with an ever-expanding array of social platforms, how do you identify which ones will benefit your business objectives? Though it’s easy to be overwhelmed by the number of choices, it’s important to remember that when it comes to social, sometimes less is more When you’re beginning a social campaign, choose 1-2 platforms and focus on building a presence there. Once…
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    Everything PR

  • Ruder Finn Releases Results of Survey on the Disconnect between Technology and Marketing

    EPR Staff
    24 Jul 2014 | 7:53 am
    Ruder Finn, Inc., a leading global independent communications agency, released a report, in partnership with Brand Republic, studying the use of marketing technology in a digitally evolving market. The study reveals that while marketers are becoming more involved in making technology purchasing decisions, marketing technology companies are not effectively communicating with them. In fact, 80 percent of respondents felt that they are closely involved in technology buying decisions, but 56 percent of these teams feel that technology companies do not market themselves effectively to a…
  • Will Obama Answer to a Forgotten America?

    Phil Butler
    24 Jul 2014 | 3:48 am
    Thank you Julie for Lady Liberty solitude The Obama administration, the Neo-Cons, they’ve set the stage for “Russia to the rescue” in Europe. Maybe across the planet. The west’s plan to isolate Russia, is as likely to backfire setting American adrift in a sea of mistrust. Obama’s Legacy – Fort America Katharine Weymouth, boss of the Washington Post on the board of the Associated Press –  Christopher Michel President Barack Obama has achieved nothing in over six years. Nothing positive that is. This fact is reflected in the lowest approval rating of…
  • The Climate Change Imperative [by Richard Edelman]

    EPR Contributor
    23 Jul 2014 | 4:10 am
      Professor Jeffrey Sachs, director of The Earth Institute at Columbia University I went to the home of Professor Jeffrey Sachs, director of The Earth Institute at Columbia University, last night for dinner. Sachs, a Harvard classmate (one of those people you identified at age 18 as having superior intellect), has taken a leadership role in the Sustainable Development Solutions Network (SDSN), a coalition of academics, business and non-governmental organizations. SDSN released a white paper earlier this month called “Pathways to Deep Decarbonization,” a plan to limit the mean…
  • How to Create a Better User Experience for Your Website

    EPR Contributor
    22 Jul 2014 | 8:13 am
    The age of digital marketing is now heading towards a better and advanced experience for the users. Having a positive user experience as one of your primary focuses could help you stand out among the rest of your competitors given that you’re able to satisfy the needs of your target audience, for websites, they are your visitors. A positive user experience has several benefits both for the online and offline platforms of the brand. They include: Strengthening the relationships of the brand to its customers. Amplifying offline and online content assets to other channels where targeted…
  • The Truth of Vladimir Putin: Will the “News” Ever Let You Know?

    Phil Butler
    21 Jul 2014 | 3:51 am
    You woke up this morning, turned on the tube to catch the news, and it happened. The remote switched on, seeing that evil Vladimir Putin again, something else inside you switched too. “Can I really believe any of this?” Your Israel-Gaza, Obamacare-NeoCon warmongering Hillary Clinton (see cartoon at bottom) news, the splinter of wondering inside your brain, let me tell you how news is really made. One instance of questionable news and information – is Vladimir Putin the the political pariah he’s being portrayed as? Update: An image below of a Pro-Russia Ukrainian from…
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    Blog | Stalwart Communications

  • The Importance of Spec Writing in Communications

    David Oates
    17 Jul 2014 | 10:00 am
    Many ask the question, should I write on spec? First, what does it mean to write on spec? Writing on spec is when you write an article for a publication without the promise of the publication purchasing the article. In the communications industry, spec writing is when a client asks you to create a sample project without the guarantee of a contract. So the big question is, is it worthwhile? Experts go back and forth about this topic, and though I am nowhere near an expert, I’d still like to share my opinion: I think spec writing is worthwhile, especially if you’re young and still looking…
  • How to propose changes at work

    David Oates
    3 Jul 2014 | 10:01 am
    As a member of a small agency, one of the things that I value most about our company is its openness. Employees are not only enabled, but encouraged, to share their thoughts and provide feedback on processes, tools and client strategies. A close knit working environment allows everyone a voice to be heard. It empowers team members to feel like valuable assets who can make contributions, as well as play a role in shaping a company. However, you don’t have to work at a small agency in order to have a voice or make recommendations. Regardless of size, employees should speak up about any…
  • Reversing Perceptions - The Philadephia Way

    David Oates
    29 Jun 2014 | 3:10 pm
    By David Oates As a person who's spent the first half of his life on the East Coast, I can tell you this picture was my impression of the typical Philadelphia sports fan. Renowned for their ability to cheer players from opposing teams who were suffering on the field with injuries (a la NFL Hall of Famer Michael Irvin) and possessing a long-standing, less-than-hospitable environment dating back to the days of Jackie Robinson, my feeling of the fan base was one of ignorance and stupidity. That was until this happened last week: As I grieving San Diego Padres fan, I was taken aback and by no…
  • The transition from journalism to public relations: It is much more plausible than I ever thought

    David Oates
    26 Jun 2014 | 3:53 pm
    As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. So, I did what anyone in my situation would have done; expanded my search parameters and looked into public relations., A few weeks later, I was cruising down the freeway, commuting to my first day with Stalwart Communications. Now, finishing up my fourth week with the company, I discovered that several skills I learned in college, while studying journalism, can also be applied in the…
  • Making the Most out of your PR/Marketing Internship

    David Oates
    24 Jun 2014 | 2:40 pm
    1.   Use a Journal I’ve found it very beneficial to use a journal during my internship. In the past, I have been asked in an interview about something from an internship that I could not remember. I recently purchased a journal, and I am now using it to record my experience. It is very beneficial to write everything down because as the weeks pass, important information is easily lost. I recommend writing down everything you work on day by day so you never forget. Journaling will help in the future when you edit your portfolio/resume and most importantly, when you have to prepare for an…
 
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    prTini

  • Combining Content, Community & Journalism: Q&A with Adweek’s David Griner

    Heather Whaling
    23 Jul 2014 | 4:00 am
    As PR people, we find ourselves thinking more like content producers and editors. So, who better to provide some insights than a former PR/marketing guy-turned-journalist-turned-editor? Check out this Q&A with David Griner, AdWeek’s social editor. You’ve been writing for Adweek since 2007 AND recently became the magazine’s first Social Editor. What has been the biggest challenge for you transitioning from one role to the next? I started writing for Adweek’s blog, AdFreak, on the side while I was a copywriter at Birmingham-based ad agency Luckie & Company, and I…
  • Adding SEO to the Mix: How PR Pros Can Use SEO to Boost Their Client’s Content

    Heather Whaling
    22 Jul 2014 | 7:47 am
    Always appreciate when our guest contributors can work PR and martinis into the same post (This blog is called prTini, after all!). Today, blogger and content specialist Alicia Lawrence has five tips for PR pros to shake or stir SEO into the mix to deliver better results for clients: Post by: @Alicia_Lw There is actually a lot you can learn about search engine optimization (SEO) from a martini. No really, there is, hear me out. Consider the martini. That classic, iconic drink really is quite simple. The perfect martini requires a chilled glass, a shaker, ice, vermouth and gin. Add olives…
  • The Secret to Effective Motivation + 21 Links You Might Have Missed This Week

    Jeana Harrington
    18 Jul 2014 | 5:00 am
    Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading!  Adam Singer on Analytics, Jack Bauer and PR Success 6 Creative Ways to Get Employees More Involved with Social A New Way to Stop Procrastinating: Power Hour The Secret to Effective Motivation 20 Awesome Productivity Tricks Anyone Can Use PR ‘Communications Marketing’ Influences Social Media Brand Engagement The Rise of the Social Small Business (Infographic) Do’s and Don’ts When Meeting with a VC (Infographic) 20 WordPress Plugins You Can Install…
  • 4 Reasons Your PR Program Will Fail

    Heather Whaling
    16 Jul 2014 | 4:17 am
    Let’s be honest: Not every PR campaign will be a shining success. As much as we like to share case studies that drive amazing results, every single one of us in PR has been part of a campaign that didn’t quite go as planned. Want to hedge your bets against a PR flop? Avoid these four campaign killers: Product/market disconnect. This is totally out of the PR person’s control, but if the market doesn’t get, need or value your product, it’s virtually impossible to overcome that disconnect. If you’re involved in an agency’s business development, or…
  • What PR Folks Need to Know about Working with “Nerds”

    Heather Whaling
    15 Jul 2014 | 9:55 am
    In our office, we know just enough about coding to be dangerous. We may not have coders/designers on staff, but we work with them often enough that we’ve learned how to speak their language (we even have decor in our office to prove it!). Today, “communicator-turned-geek” Crystal Olig is sharing why all PR pros should embrace their “inherent nerdiness” and learn how to work with a technology team:  Post by: @sparklegem Call us nerds, geeks or simply the tech team, we don’t mind – geek is chic, haven’t you heard? I’m happy to wear the badge, but sad to…
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    theblueballroom

  • No people, no future

    Sheila
    24 Jul 2014 | 2:50 am
    We spend a lot of time at theblueballroom thinking about concepts. Ideas, design, words and pictures to communicate our clients’ strategies, products or services. We also look to the future and think about how things will continue to change and challenge us to come up with bigger and brighter concepts that will cut through the noise, exploit opportunities and deliver results. What’s next for businesses? What’s next for communications? How is it all going to work? The word that sits at the heart of all these questions yet is missing from that paragraph is “people”.  People determine…
  • The importance of words

    Wendy
    24 Jul 2014 | 2:36 am
    Forty-five years ago this week Neil Armstrong became the first man to walk on the moon. As he stepped down on to the lunar landscape from the Apollo 11 spacecraft in the early hours of 21 July 1969, he uttered those immortal words: “That’s one small step for man, one giant leap for mankind.” Earlier, when their’ ‘Eagle’ capsule first landed on the moon, Armstrong reported their safe arrival with the equally memorable phrase: “The Eagle has landed.” This demonstrates the importance of words in how we convey – and remember – key messages. It’s no different in the world…
  • Introducing two new team members!

    Sophie
    23 Jul 2014 | 7:15 am
    Yes that’s right – we’ve welcomed two MORE team members to our rapidly expanding communications team in the last couple of months. And we’re delighted to introduce them to you! First up, Russell Morley, Junior Graphic Designer. Russell works with various different types of design. With experience in print design and animation, he is always looking to improve his knowledge and keep up to date with modern styles. In his spare time: As a lover of all sports (except cricket), Russell spends most of his spare time competing and watching it. He’s a little bit of a…
  • Effective communication over the summer hols

    Christopher
    22 Jul 2014 | 6:19 am
    It’s not just schools that close down for the summer, most internal communications also take a break over late July and August. There’s no point in communicating, goes the theory, when so many are on holiday, winding down before a break or winding back up after one. However, there’s no reason why internal comms can’t cash-in on the summer feel-good factor. Really effective communication plugs into what people are thinking and feeling. If your audience is in the mood for a bit of relaxation and fun, then indulge them with some light entertainment. Why not invite colleagues to share…
  • Five things you didn’t know about content marketing

    Toni
    22 Jul 2014 | 6:19 am
    Content Marketing, as mentioned before, has become a frequently used word in the dictionary for PR, Marketing and Advertising professionals – in fact anyone even remotely involved in communications. But what’s all the fuss about? Well here are five things you may not have known about content marketing. Content Marketing five facts: Age – content marketing is old, in fact, it is as old as storytelling because it IS storytelling. Content marketing is about sharing information in engaging ways, so it’s nothing new. Broad – companies now have an increasing number of channels they can…
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    Sword and the Script

  • Small Business Negative Reviews are a Gift; Here’s What to Do

    Frank Strong
    22 Jul 2014 | 3:00 am
    by Frank Strong She was unhappy with a small businesses service, so she left a negative review.  She gave the business two stars in Google. The business owner was outraged by the review. “You will be hearing from our attorney,” he allegedly wrote in response. And there, in just a few paragraphs, one negative review went from zero to sixty in a game of chicken that isn’t likely to benefit the business.  It’s generally not a good idea fight with customers, let alone angry ones, and it’s downright dismal to do it in public. Sure, such a public debate might draw attention, but it’s…
  • Corporate America Invoking Theft of Time

    Frank Strong
    15 Jul 2014 | 3:00 am
    by Frank Strong Dr. Seuss once asked, “How did it get late so soon?” People invented the concept of time, and yet our perceptions vary by personality and culture.  For example, I can assure you firsthand, the notion of time in the Middle East is very different than on the streets of New York City.  One study of security cameras from a restaurant comparing customer interactions from today, to those of 10 years ago is a remarkable record of how our sense of time has changed. The major end items that suck our time like black hole are easy to identify: Inefficient meetings, needless…
  • The Buyers Journey and Why Content Marketing is a Thing

    Frank Strong
    8 Jul 2014 | 3:00 am
    by Frank Strong In January 2013, I was licensed to skydive.  For a variety of very good reasons, it had taken me roughly 10 months to complete the accelerated freefall (AFF) course at Skydive Orange. As newly licensed skydiver, I needed to think about buying my own gear.  While rental equipment is available, every jump will cost roughly double, there’s always a chance the dropzone (DZ) will need that gear for other AFF students and by design, it’s intended to meet a variety of sizes; it’s not fitted well. I wasn’t about to rush into buying gear either. It’s expensive and if a…
  • The 5 Major PR steps to the Declaration of Independence

    Frank Strong
    1 Jul 2014 | 3:00 am
    by Frank Strong We often think of the Declaration of Independence as a singular event, the starting point for the war that would ensue over the better part of a decade. As it is history, if it is the record of life, the details are never quite as clean cut and there were a series of actions, including many with a public communications component, the played out over many years leading up to the Declaration of Independence. Though I use the word PR in the headline of this post, public relations isn’t the right word given the grass roots and decentralized inertia.  Propaganda might have been…
  • Infographic: Sales Struggle with Marketing Content Deluge

    Frank Strong
    29 Jun 2014 | 3:00 am
    by Frank Strong These particular posts didn’t have many social shares and yet the analytics demonstrated someone had been looking at them.  The traffic was noticeable. Generally I’ve found – both on personal professional sites – that for every social share, there are three visitors. So why were there so many page views on these particular posts? With just a little more thought, the catalyst became obvious.  The sales team had found these posts and were emailing them to customers and prospects as a touch point. The Content Struggles of a Sales Team A professor once told my class,…
 
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    Crenshaw Communications

  • A Journalist’s View: 3 Questions From A PR Pro

    Marijane Funess
    22 Jul 2014 | 6:56 am
    This week we have a conversation with Lauren Gordon, “Entertain” editor at The Daily Meal. If you aren’t familiar with this heavenly food website, it’s an encyclopedia of culinary content that is beautifully photographed and easily “digestible.” The Philadelphia native graduated from Temple University’s School of Communications and Theater in 2010 with a focus in Magazine Journalism and began her career as Assistant Editor of Philadelphia RowHome Magazine. Gordon says that writing is her first passion and food is a close second. We recently asked…
  • Is There A Good Way To Break Bad News?

    Dorothy Crenshaw
    17 Jul 2014 | 12:16 pm
    It sometimes falls to PR specialists or other professional communicators to deliver information that will spark anger and resentment, not to mention negative media coverage and potential community impact. As an internal email explaining a planned workforce reduction by Microsoft recently showed, it’s not easy to deliver bad news. In the Microsoft case, a longwinded memo from Devices Group head Stephen Elop begins with a jocular “Hello, there,” and proceeds to outline business unit strategies and plans in painful detail. Five jargon-bloated, redundancy-riddled paragraphs…
  • 7 Ways To Power Up Your Digital Brand Presentation

    Marijane Funess
    16 Jul 2014 | 3:46 pm
    Is your brand presentation dull or fragmented? Are all cylinders firing? Here are some things to consider if you want to add power to the way your brand is presented online. Do less. It sounds counterintuitive, but sometimes it pays to do fewer things very, very well. Start with end goals. Then do a deep dive into the needs of target customers. What are they looking for? What is the primal desire, burning need, or insomnia-producing problem that must be solved? Very few brands can focus on more than one or two implicit promises to customers. If it’s not broken... Some feel the need to…
  • The Top Ten PR Lies No Client Should Believe

    Dorothy Crenshaw
    15 Jul 2014 | 10:02 am
    MarketingLand’s 10 Lies You Should Never Believe From SEO Gurus struck a chord, possibly because I recently went through an interview process with eight different SEO “experts.” The experience was educational and impressive, though not really in a good way. But the SEO post inspired yet another take on the untruths, myths and misperceptions about public relations. Here are some of our favorites. PR is free advertising. Not. Earned and paid media are typically not comparable, and they certainly aren’t interchangeable. Ideally, they work in concert. PR can almost never…
  • PR Pros: 5 Ways To Jettison The Jargon

    Marijane Funess
    10 Jul 2014 | 3:04 pm
      Every industry has its jargon. B2B tech folks like their models to be “scalable” and e-marketers want promotions that focus at the “bottom of the funnel.” At its best jargon provides shorthand to let insiders communicate with ease. At its worst, some phrases bastardize the meaning of words and confer an air of truly unwarranted self-importance.  When deciding which words to use in business, we ask you to consider this line from the 80s classic “One Thing Leads to Another,” which asks, “Why don’t they do what they say, say what they…
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    PRBreakfastClub

  • Power to the People

    Lynda Starr
    29 Jun 2014 | 9:01 pm
    Every agency has its own unique culture, but the general stereotype is that agency life is fast-paced and creative, and that a successful PR professional is one who can “sell” an idea. It takes a special environment to enable employees to promote their ideas both internally and to the editors and others being pitched. In my experience, the most successful agencies are those that foster a productive, creative agency environment in which individual employees feel passionate about their work, feel empowered to bring new strategies, take initiative, and share a sense of team spirit. This…
  • A Study In Compassionate Communications

    Matt LaCasse
    15 Jun 2014 | 9:01 pm
    Let’s stop and consider the public relations industry for a moment. What is it that we do, really? Informing the public about any number of corporate strategies aimed at increasing the revenue for our agency or clients. Right? Maybe that’s a tad cynical, and I’m certainly not the folks at Gawker, but what good in the world does public relations do? If you’re unaware of the #Milaap4Hope effort going on today, allow me to enlighten you. Four years ago today, Milaap (which is Hindi for unity) was launched to change the concept of giving. Rather than just giving $25 and…
  • Spin Doesn’t Suck- A PRBC Book Review

    Jason Mollica
    19 May 2014 | 9:01 pm
    As an individual and PR professional, I enjoy learning something new every day.  Let’s be honest, who doesn’t want to learn something new daily? When I was given the opportunity to review the book, “Spin Sucks: Communication and Reputation Management in the Digital Age,” (Que Publishing) by Arment Dietrich founder and CEO, Gini Dietrich, I was excited. Gini has great respect in the PR/marketing/social media world. My only concern was that the book would be a collection of blog posts from her blog of the same name. I should have known better. “Spin Sucks” is filled with…
  • Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem

    Fred Minnick
    12 May 2014 | 9:01 pm
    In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production. The pitch did not point out an important finding in the study: “Of course, the agave’s claim to fame is as the plant from which tequila is made. {Mercedes G. López, Ph.D.} explained that agavins are the only carbohydrates used to produce the drink. All ethanol in tequila…
  • The 10 Commandments of Press Release Writing

    Mickie Kennedy
    23 Apr 2014 | 9:01 pm
    For most folks considering PR as part of their marketing strategy the actual writing of a press release itself sometimes takes a backseat. Not so fast! Here are some rules to help you navigate the choppy waters of crafting the perfect press piece: 1. Thou Shalt Have a Relevant Topic This one will get you kicked out of heaven in a hurry. Check the topic again to see if what you’re writing about is relevant news to your readers and not just a fluff piece for your organization. If it seems like more of an advertisement, then it doesn’t deserve a press release. 2. Thou Shalt Be Truthful…
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    Storytelling Techniques For Effective Business Communications

  • The Best Storytelling Posts from the First Half of 2014 (Part I)

    Lou Hoffman
    22 Jul 2014 | 9:05 pm
    I’m tardy in capturing the best business storytelling posts during the first half of 2014. As always, figuring out the “best” combines popularity (number of views) and what rated high on my personal amusement scale. Here goes: Can You Measure Storytelling in Your Media Relations Effort? It turns out you can (and we do). Simply breaking down your coverage by news-driven vs. non-news coverage can be revealing. Grilling Mom on Mother’s Day With Mother’s Day as the backdrop, I peppered Ruth Hoffman with questions about the PR profession. To bastardize a Bill Cosby line, “Moms say the…
  • Bad News Should Not Come Packaged as a 1,111-word Letter to Employees

    Lou Hoffman
    20 Jul 2014 | 8:00 pm
    Unfortunately, that’s how Stephen Elop, EVP over Microsoft’s Devices & Services business unit, communicated  the company’s decision to reduce its workforce by 12,500 people (or 18,000, depending on who we believe). I don’t expect Mr. Elop to be a skilled communicator, much less command writing expertise. And I appreciate that a letter such as this one must go through the virtual meat grinder known as legal approval. But c’mon, out all of those Microsoft employees who still have jobs, there must be someone who could bring a steady editing hand and common sense to the narrative.
  • Strong Storytelling in McDonald’s Supplier Videos … But Do They Work?

    Lou Hoffman
    16 Jul 2014 | 9:05 pm
    More to the point, do they fortify the McDonald’s brand? I can understand McDonald’s quest to associate with suppliers who take a certain “hand-crafted” approach to their products. The message serves as a counterbalance to the perception that McDonald’s is all about volume production. Stepping back for a moment, the execution of this campaign is pretty darn good. Click on “Lettuce,” and farmer Dirk Giannini appears with the sound of sprinklers and the periodic bird chirp in the background. Moving to the video, the savvy storytelling from McDonald’s puts Dirk in the hero’s…
  • Lebron James News Broke Here, Contrast and Visual Storytelling to Guide Bathroom Behavior

    Lou Hoffman
    13 Jul 2014 | 10:22 pm
    I invented the grab bag post as a forum to share three vignettes on business storytelling that otherwise couldn’t stand on their own. And here’s the latest … Serendipitous Nature of Social Media Breaks LeBron James News on My Twitter Feed On Friday LeBron James officially announced that he is taking his talents back to Cleveland. But my Twitter followers who have put up with my bad puns and periodic snark were rewarded on Thursday when Bud Shaw, sports journalist at the Cleveland Plain Dealer, passed the following tweet my way. That’s right. Leaving nothing to interpretation —…
  • The Walmart/New York Times Spat Reveals a Bigger PR Trend

    Lou Hoffman
    8 Jul 2014 | 10:22 pm
    There’s no question that the rise of owned media has both emboldened companies and shaped more of a peer-to-peer relationship with journalists. In the old days, if a company took issue with a critical article, it might write a letter to editor, contact the publication’s ombudsman or cajole a correction out of the journalist’s boss. These actions seem downright quaint in today’s world in which companies can use owned media to blast away and deliver their point of view directly to the target audience. In some cases, a company’s digital properties command a larger following than the…
 
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    Your Story

  • North West MadeKim Kardashian Proud

    Allaine
    24 Jul 2014 | 9:11 am
    North West definitely brought smiles to her parents after she was seen taking her first steps after a pool session.      Kim Kardashian shared the wonderful news through a photo on Instagram which showed her kissing North West who was wrapped in a yellow towel. Kardashian captioned the photo: “Our baby girl finished one week of swimming lessons today then took her 1st steps right when she got out of the pool!!! Mommy & Daddy are so proud of you!!!! Photo cred: Daddy”     Kim also recently posted another bikini selfie of her boasting her luscious sun-kissed…
  • Apple’s OS X Yosemite Will Be Available To The Public Soon

    Allaine
    24 Jul 2014 | 9:02 am
    Apple had made lots of technology enthusiasts thrilled and excited for their newest Mac operating system. On Thursday, the long awaited OS X Yosemite will hit the public in its beta version.      For those who are eyeing to test this new operating system, you must first sign up for Apple’s Beta Program. Apple will then send you a link that you need to activate. It is advised to do a back up as testing an operating system on its beta form is not entirely safe. Only one million users can participate in the program.     OS X Yosemite comes with an app that will serve…
  • Greg Foran is Wal-Mart’s new U.S. CEO

    Allaine
    24 Jul 2014 | 8:51 am
    On Thursday, Wal-mart made an announcement that Bill Simon will be leaving the company and that Greg Foran will become the new U.S. CEO.     It has been reported that Greg Foran will start his role on August 9 and he will be a direct report of Wla-Mart President and CEO Doug McMillon. Bill Simon will be easily reachable for consulting for the next six months. Simon has been serving the company since June 2010.       According to McMillon, Foran is one of the most talented person he had ever met and he believes that he will be able to provide fresh and new…
  • Teenager Died In Place Crash

    Allaine
    24 Jul 2014 | 8:41 am
    Haris Suleman, 17, died when his plane crashed in the Pacific Ocean.     Haris Suleman was with his father, Babar Suleman, at that time but only the young boy’s body was found. Officials are searching for Babar Suleman’s body. According to Annie Hayat, a representative of the family, the plane went down after leaving Pago Pago which is located in American Samoa.     Their plane left the said location during night time which can have contributed to the incident. Haris Suleman recently got his pilot’s license and instrument rating which makes him authorized…
  • Inmate Gasped For 2 Hours After Lethal-Injection

    Allaine
    24 Jul 2014 | 8:14 am
    Joseph R. Wood III, 55, was seen gasping hundreds of times after being executed with lethal-injection. He was snorting and gasping for almost two hours.       In line with this, Arizona Gov. Jan Brewer has made anorder to have the lethal-injection under review and analysis. The execution happened on Wednesday around 1:52 p.m., Mr. Woods was pronounced dead at 3:49 p.m.       According to officials, it should not have taken that long. Mr. Wood’s lawyers were all busy trying to stop the execution by calling their offices and ordering them to file papers in…
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    Exploring Conversational Media

  • Listening and acting on social signals

    Jeff Esposito
    8 Jul 2014 | 3:33 am
    A few weeks back, I took the stage at Internet Retailer‘s annual conference for the ecommerce industry to discuss social media and how marketers can  do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers. In the presentation below, I offer some examples of companies doing a good job, companies who have failed in…
  • Miami University wins the Trolling game

    Jeff Esposito
    18 Jun 2014 | 6:12 pm
    Game. Set. Match. Miami University of Ohio wins the award for best use of trolling in 2014. Well done.   Original Tweet
  • Get your ass outside

    Jeff Esposito
    16 May 2014 | 8:27 am
    Put your phone down and get outside…
  • How Marketers are Monetizing Social Media

    Jeff Esposito
    3 Mar 2014 | 7:36 am
    A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. The paid side is the one that focuses on advertising ventures across the social platforms. When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. Looking at social in this manner allows for…
  • Four things to pack for SXSW

    Jeff Esposito
    23 Feb 2014 | 1:40 pm
    So you are headed to SXSW in a bit over a week? Great. While there are plenty of posts out there on best parties to attend, restaurants to hit or bands to see, I’ll take another route – outlining the four things that you probably haven’t thought about packing or buying. Portable energy – Our smart phones have a million and one things that they can do for us, with that said, the one thing that they suck at is keeping a full charge. With all the panels, parties, etc. you will more than likely be faced with a phone in need of a charge. With outlets in short supply and constant movement,…
 
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    Public Relations Sydney

  • FREE BOOK OFFER! From Unknown To Expert: How to use clever PR and social media to become a recognised expert

    Catriona Pollard
    20 Jul 2014 | 8:04 pm
    A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System   Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Catriona Pollard, author of From Unknown to Expert captures 20 years of PR and social media know-how into a practical guide to help you gain more exposure, increase sales and enable new career opportunities. Catriona delivers a comprehensive, step-by-step framework that will skyrocket you into the role of…
  • 5 Compelling reasons to get media training

    Catriona Pollard
    14 Jul 2014 | 6:56 pm
    If you want to get more media coverage for your business or company it’s essential you’re seen and heard in the media on a regular basis. Journalists are constantly looking for interesting and engaging stories they can develop for their viewers and listeners. When you make yourself available for commentary in the media, you are positioning yourself and your business in a powerful way so people take notice of what you have to say. Media training can be highly effective in helping you develop the skills to get your message across succinctly and with impact. And when you are an effective…
  • How to get the most from a media interview

    Catriona Pollard
    7 Jul 2014 | 3:30 pm
    So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do now? The most important thing to remember is that this is an opportunity for you to get your key messages to your customers through the journalist. Remember, you are in control of the interview. The first step It is important not to respond to any questions on the initial call from the journalist. To maximise the opportunity, you first will need to organise your messages. Ask the journalist what information they are looking for…
  • First contact: 8 Rules for flawless media relations

    Catriona Pollard
    30 Jun 2014 | 3:32 pm
    Managing positive media relations can feel like heading out into uncharted waters and establishing the first contact often feels like the most daunting challenge of all.  Though the public relations industry is wrought with conflicting information, there are several proven strategies that can help you successfully navigate the world of pitches, media releases, journalists and editors. Whether you’re just establishing your media plan or are revamping your PR strategy, following these eight simple rules will ensure that you avoid the most common blunders committed by businesses both big and…
  • Other ways to move into the spotlight with PR

    Catriona Pollard
    23 Jun 2014 | 5:59 pm
    This post is part 2 of our blog: How to move into the spotlight with PR Once you start to consider all the ways you can move into the spotlight with PR, you’ll have a library of ideas for your business to implement over time. The important thing is you’re taking action on a regular basis to help your business get the PR and coverage it deserves. However, you need to be prepared for knock-backs, particularly when you’re pitching to the media. The businesses that are successful with getting great PR are the ones that continuously take action to make sure they are pitching new…
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    72Point » Blog

  • How the marketing world sunk their teeth into Suarez

    Ruth Davison
    27 Jun 2014 | 6:27 am
    When I sat down to write this I had a lovely blog about World Cup PR stunts in my head. It was going to start with an ‘England are out, don’t be down, take a look at these’ type vibe but then #bitegate (as I’m affectionately calling it) happened and that went out of the window. The social media world ignited with hundreds of people’s creative viral images of Suarez in various chomping situations. My personal favourite was the iconic poster for Jaws with the Uruguayan superimposed onto the shark. Brilliant. But it was the real-time marketing and advertising that really caught my eye.
  • Press re-writes: 5 simple tips

    Gemma Francis
    20 Jun 2014 | 2:32 am
    For most PRs, writing a press release is one of the most important parts of the job. A conversation might initially sell the story to the news editor or journalist, but it’s the copy which ends up in the paper. And if the press release or copy isn’t up to scratch, even after the best pitch in the world, it could still end up with zero coverage. How many times have we been told that journalists are receiving hundreds of press releases every day, and only a fraction of them will be read, let alone end up being published in print or online? We have one shot, and we need to get it right. Of…
  • Calling newsdesks – and how to avoid the number of the beast

    Doug Shields
    15 May 2014 | 3:23 am
    It’s the part of the job every PR person hates. You’ve finally had your press release signed off by a very demanding client and you’re now ready to deliver it. All you need to do is ring national newspaper newsdesks and tell them about your story… GULP. Unfortunately, the phone you are about to ring is sitting on the desk of someone who is going to be looking forward to your call about as much as we all look forward to a hole in the head. He – or she – will be immersed in the chaos of the madness which populates the newsdesks on national newspapers first…
  • On the radio: ten tips for securing radio coverage

    Daniel Harding
    3 Apr 2014 | 4:57 am
    Good morning listeners! It’s Wednesday Morning, it’s 9am, sun is streaming down over the capital and we are live from the BBC. Just standing in the lobby of the BBC generates an uncontrollable bubbling feeling of excitement. The hustle and bustle of employees and guests disappearing through the revolving door into all things news, radio and broadcast. The door that we ourselves and over 80 of our PR guests were lucky enough to be going through on this very morning. You can’t help but stare as you walk through the new £1bn British Broadcasting House, a constant hive of activity that…
  • IS DAVID MOYES FINALLY BEGINNING TO WIN THE PR BATTLE AT MANCHESTER UNITED?

    Doug Shields
    24 Mar 2014 | 7:14 am
    Imagine a new boss taking over your company following the departure of a bloke who was at the helm for more than 20 years. How would you feel? Nervous, relieved, apprehensive, all three, none of the above? You might be plagued by worries such as ‘will he rate me?’, ‘does he like what I do?’, ‘will he bring his own people in?’ etc etc. You may already have decided you will look to Pastures New – the mystery company where everyone who leaves a job heads off to. People need leaders. They need someone to show them the way. Someone who is loyal, honest and as straight as a die, like…
 
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    Translucid CommunicationsTranslucid Communications

  • Doing your own advertising? Some tips

    Bob LeDrew
    9 Jul 2014 | 5:18 pm
    There’s a pattern that computers and technology have made apparent over and over. Pre-computers: music was recorded in expensive studios, controlled and distributed by labels. Post-computers: Computers come pre-loaded with free music recording software, and some of the music has gone on to great success. Pre-computers: books were bought by publishing companies, printed on giant presses, distributed to bookstores. Post-computers: anyone (like my friend Sue, for example) can write an e-book (Produce: The Art of Creating Digital Content Using Professional Production Techniques)and take…
  • Crisis is never far away -- be ready to respond.

    Bob LeDrew
    2 Jul 2014 | 11:26 am
    I’m writing this on the day after Canada Day, which always feels like the start of the week to me. Living in Canada’s capital city means that you’re going to get involved in some way, no matter how low-key, in our national celebration. Yesterday’s revelry took place in lots of heat and humidity, and in the afternoon, there was a tornado warning — something that isn’t exactly commonplace for Ottawa. Today, I was surprised by news that a music festival in my home province of Nova Scotia is cancelling its 2014 edition (scheduled for July 4-6) because a very…
  • LISTEN to me, I’m IMPORTANT

    Bob LeDrew
    24 Jun 2014 | 1:22 pm
    I did something last weekend that I’d never done before. I played music in a bar as part of a fundraising event. I’ve played music around campfires, I’ve played music in houses, I’ve performed solo at Bytown Ukulele Group meetings, I’ve jammed with people, I’ve participated in songwriters’ circles, even on an open-mic on a boat as part of a conference. But never in front of a crowd of strangers. Thankfully, my performance went pretty well, I think. I was pleased. But one thing that I wasn’t prepared for, even though I’ve seen it a million…
  • Online harassment is epidemic. Be prepared. Act.

    Bob LeDrew
    5 Jun 2014 | 6:48 am
    If you’ve never seen or experienced some form of online harassment, you are in a TINY minority. This was brought home to me recently with the impact of a hammer on a nail. Survey results from a poll by a coalition of three organizations (Rad Campaign, Lincoln Park Strategies, and Craig Connects) got released June 4, and it is a sad story. Among the “highlights” from the infographic the group produced: 47% of respondents under 35 reported being harassed. Facebook is a particular hotspot for online harassment. Women and men report sexual harassment at nearly identical rates…
  • When a landscape architect says: "Stop that racquet!"

    Bob LeDrew
    21 May 2014 | 9:31 am
    Everybody makes mistakes. I certainly have. You have too. Even if you’re shaking your head. The key to mistakes is getting past them. This is the story of what happens when you try not to. Here in my city of Ottawa, there once was a man named Jack Purcell. Postal worker Jack Purcell lived in Ottawa’s Centretown neighbourhood and became famous for helping local youngsters to take part in hockey. For his contributions to the city, a park near his home was named after him, as well as an adjacent community and recreation centre, which opened in 1974. That park was being revitalized,…
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    Communications Conversations

  • Talking Points Podcast: The state of digital transformation – Episode 4, July 24, 2014

    arikhanson
    24 Jul 2014 | 5:27 am
    In this week’s fourth episode, Kevin and I talk about Altimeter’s recent State of Digital Transformation study, a Geoff Livingston post about the post-social media era, and Microsoft’s employee communications efforts around recent layoffs. As always, we’d love to hear your thoughts and feedback below in the comments, or on Twitter. Enjoy! “The 2014 State of Digital Transformation” http://www.briansolis.com/2014/07/2014-state-digital-transformation/ “7 Signs of the Post Social Media Era”…
  • Social media marketing’s forgotten audience: The employee

    arikhanson
    23 Jul 2014 | 5:56 am
    When most brands think about engaging their employees via social media, what do you think comes to mind? I tend to think most companies see employees as a conduit to selling and raising awareness for the firm. And why shouldn’t they? Employees are essentially the face of any company. They are and will be your best salespeople. So, that’s reasonable, right? Sure. Except it’s not the biggest reason you should engage your employees via social media. Not by a long shot. The best reason? Employee engagement–and hence, employee satisfaction the retention (and actually,…
  • Should agency experience *really* be required?

    arikhanson
    21 Jul 2014 | 5:41 am
    Those dreaded three words. “Agency experience required.” I say “dreaded” because for many, that’s exactly what it is. It’s actually quite a conundrum for many (including this guy as of about 10 years ago). “How do I get agency experience when agencies won’t hire me?” That’s what I kept asking myself before I was hired on by the lovely folks at Beehive PR about 8 years ago. But before then, I was kinda in that trap–agency experience was required, but I didn’t have it. For me, this always raised the bigger question: SHOULD…
  • Talking Points Podcast: Is Content Really the Joker?

    arikhanson
    18 Jul 2014 | 6:24 am
    In this week’s edition of the Talking Points Podcast, Kevin Hunt and I discuss a post written by a former journalist turned content marketer. It’s a classic rant (mostly lamenting the demise of modern journalism), but in the post, the author also raises a good point: Are we, as PRs/marketers, pushing executives to product TOO MUCH content? With content fatigue front and center lately, I thought this was a good talking point. Listen to the podcast for the complete discussion. We also talked about a number of other topics, including those Kevin heard at the recent SocialMedia.Org…
  • PR Rock Stars: University of St. Thomas’ Betsy Anderson

    arikhanson
    17 Jul 2014 | 6:05 am
    Betsy Anderson first asked me to speak to her University of St. Thomas PR class a number of years ago. Ever since, I’ve been a regular guest speaker–I think mostly because I beg her to do it But, over the years I’ve gotten to know Betsy quite well. Many lunches and coffees later and I’d go as far as to say we’re pretty good friends. So, this interview today is entirely biased–just so we’re clear But, I’ve also come to admire Betsy a great deal over the years. First, she has one of my “dream jobs” for lack of a better term…
 
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    Flack Me RSS News Feed

  • LeBron James And His Royal PR Dragon Being Slayed

    Shawn Paul Wood
    24 Jul 6572 | 6:05 am
    Summary: It's ironic Nike once bestowed the "Witnesses" tagline on their LeBron James' campaign, because that's all people have done for the past week since he announced he was taking his talents back to the shores of Lake Erie -- we have watched the grandeur. Namely, the PR people in the audience, because if this doesn't become a case study in crisis communications, and how it's never too late to do the right thing, nothing really will. "King" James was vilified in his own kingdom of Cleveland. Burning of his jerseys. Nastygrams in the news.
  • Geez, Is It That Hard? PR Is A Relational Discipline

    Doug Bedell
    24 Jul 6091 | 6:05 am
    Summary: The Holmes Report has a lengthy report by editor-in-chief Arun Sudhaman on a Cannes discussion, another one, on the nature of public relations in the marketing spectrum. What are PR's "unique advantages"? Well, we'd join in by suggesting that PR is a relational communication discipline, not a media relations task list, although effective media relations are part of communicating well, obviously....
  • College Journalists Targeting PR People

    Doug Bedell
    24 Jul 5556 | 6:05 am
    Summary: College journalism is bidding to fill some of the void growing with the decline of newspapers as information sources, but is upset over PR roadblocks to its efforts. That can be gathered from a letter thirty-eight journalism groups, including leading collegiate bodies, have sent to President Obama to "end the restraint on communication in federal agencies."
  • A Washington Reporter Expresses an Unfortunate Peeve

    Doug Bedell
    24 Jul 2014 | 11:22 am
    Summary: Ron Fournier has a National Journal post that's depressing in terms of relations between the Obama Administration and some members, apparently, of the Washington press corps. Fournier sees a trend to inject PR "minders" into reporters' interviews with policy makers...
  • When 40 Minutes Just Isn't Enough

    Mike Bush
    24 Jul 2014 | 7:32 am
    Summary: Yesterday, Facebook released their Q2 earnings, and one of the numbers I've seen bandied about this morning is the daily time the company claims users are on the site: 40 minutes (more than double the metric it shared last year). In that time, you could: Cook a healthy meal. Work on a better butt. Write a post for Flack Me Catch a rerun of House on Netflix
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    fresh as.... A Mynt Public Relations Blog

  • No One Has Ever Loved Carrots More Than This Puppy - The BarkPost

    15 Jul 2014 | 11:04 am
    No One Has Ever Loved Carrots More Than This Puppy - The BarkPost: Seriously, this pup could turn everyone into a vegetarian. Our company dog Phife was featured on BarkPost!! No One Has Ever Loved Carrots More Than This Puppy!!!! We are so proud of him and his love of carrots! 
  • Tweet Tweet......

    3 Jun 2014 | 2:40 pm
    All the cool kids are doing it…. connect with us on Twitter!!! 
  • San Diego's NextLevel Celebrates 15 Year Anniversary!!

    5 May 2014 | 4:17 pm
    A great local San Diego success story! NextLevel has reached a new landmark with 15 years of double-digit growth and support for local and national markets.  NextLevel celebrates this anniversary with great pride as the company remains organically funded, has thrived through two major recessions, a dot.com bubble and to this day, maintains a perfect record with zero complaints via the Better Business Bureau.  Started in 1999, NextLevel developed a fully redundant, high-availability internet backbone which was created for first responders and mission-critical clients, whose interruption of…
  • How To Write and Pitch a Bylined Article That WILL Get You Published

    22 Apr 2014 | 3:12 pm
    Great piece by intermarkadstream: By Sonia Blumstein, Account Supervisor at Intermark Group Is the traditional newspaper op-ed dead? We ask the question because according to the Newspaper Association of America (NAA), newspapers are dying, and so is their circulation. The NAA’s most recent report shows that the total circulation of newspapers is now just over 1,300 daily and 900 on Sundays. Total daily circulation has bottomed out at roughly 44 million. Sunday circulation, however, is up, just slightly, to approximately 49.5 million readers. Yet even today, an opinion-editorial (sometimes…
  • Academic Institutions Get FREE Web Endpoint Security from EdgeWave

    29 Jan 2014 | 8:34 am
    Schools, Universities, and students are faced with the same online dangers and threats that wreak havoc on the world’s largest enterprises. Unfortunately, academic institutions frequently do not have the resources to fight these new and damaging cyber threats that are increasingly using remote and mobile endpoints as attack vectors.   To make the internet a safe and productive learning tool, EdgeWave has announced the availability of EdgeWave Cloud Endpoint Security, a new cloud-based web security solution which is offered for FREE to academic customers.  Simple to install and deploy…
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    SF Chronicle

  • DiabetesSisters Brings Conference for Women with Diabetes Los Angeles for the First Time

    24 Jul 2014 | 5:45 pm
    Register today before pricing increase! Los Angeles, CA (PRWEB) July 24, 2014 On October 24-25th, 2014, hundreds of women with diabetes and their loved ones will descend upon the Embassy Suites LAX North for DiabetesSisters’ power-packed weekend conference. This will be the eighth Conference hosted by DiabetesSisters and the first time it has convened Los Angeles, CA area. It will also be the first time for the organization to open the entire event to both women with diabetes and their loved ones. As the only conference of its kind worldwide for women with diabetes, the event offers…
  • New Aegis Microbe Shield® technologies will help prevent 99.9% of athlete’s foot fungus growth on socks.

    24 Jul 2014 | 5:40 pm
    Microban International, Ltd., a global leader in built-in antimicrobial technology and product protection is helping keep socks cleaner. Huntersville, Mecklenburg (PRWEB) July 24, 2014 Socks absorb sweat, holding it against the skin and toenails. By doing this, socks contribute to Athlete’s Foot & toenail fungal infections, as well as their recurrence. The new Aegis Microbe Shield® formulations provide a residual self-sanitizing activity against athlete’s foot fungus on the treated sock, helping prevent 99.9% of its growth. "Inhibiting the growth of athlete’s foot fungus…
  • Transparency Market Research: Global Eyewear Market is Expected to Reach USD 130 Billion in 2018

    24 Jul 2014 | 5:30 pm
    Transparency Market Research has announced the addition of the "Eyewear Market (Spectacles, Contact Lenses, Plano Sunglasses): Global Industry Analysis, Size, Share, Growth and Forecast 2018" report to their offering. Browse the full report: http://www.transparencymarketresearch.com/eyewear-market.html. Albany, New York (PRWEB) July 24, 2014 According to a new market report published by Transparency Market Research Eyewear Market (Spectacles, Contact Lenses, Plano Sunglasses) - Global Industry Analysis, Size, Share, Growth and Forecast, 2012 - 2018, – the demand for eyewear…
  • ECPAT-USA, the Leading Anti-Human Trafficking Policy Organization in the USA Has Named the International Tour Management Institute (ITMI) a Top CODE Member

    24 Jul 2014 | 5:00 pm
    Human trafficking awareness education is part of the ITMI curriculum. Every student in the tour director course learns how to identify and report potential victims of human trafficking. San Francisco, Calif. (PRWEB) July 24, 2014 The International Tour Management Institute (ITMI) is the premier training and certification program for tour directors and guides. ITMI is the only tourism school in the world, to have signed the tourism Code of Conduct for the Protection of Children from Exploitation in Travel and Tourism. "ECPAT-USA would like to congratulate ITMI on becoming a 2014 Top…
  • Top10BestSEOHosting.com Announces The Best Reseller Hosting in July 2014 for Masters

    24 Jul 2014 | 5:00 pm
    Top10BestSEOHosting.com has recently announced that Arvixe, Hostgator and Bluehost are the best Reseller hosting suppliers in 2014. (PRWEB) July 25, 2014 Top10BestSEOHosting.com has recently announced that Arvixe, Hostgator and Bluehost are the best Reseller hosting suppliers in 2014. According to James, CEO of Top10BestSEOHosting.com, reseller hosting is a very popular way for webmasters to make money from hosting. The account owner is allowed to use the allotted resources to host the others’ websites under his name, brand or company. As one of the To Web Hosting in 2014, Arvixe is a…
 
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    The Red Rocket

  • Video Viral Of The Month: Look Up

    Phil Szomszor
    29 Jun 2014 | 9:02 am
    Look Up is a piece of video performance poetry by writer and performer Gary Turk (Gary_Turk). He describes it as, ” a lesson taught to us through a love story, in a world where we continue to find ways to make it easier for us to connect with one another, but always results in us spending […] Phil Szomszor
  • Why The Daily Mirror Front Page Image “Lie” Is A Timely Reminder For PRs

    Phil Szomszor
    17 Apr 2014 | 12:01 pm
    This week the Mirror found itself at the centre of a photo story storm, having been accused of misleading readers with its apparent depiction of a starving child to accompany a story about the prevalence of food banks in the UK. The image was of an American child upset by the sight of an earthworm, and […] Phil Szomszor
  • Video viral of the month: The Expert

    Phil Szomszor
    7 Apr 2014 | 2:51 am
    The Expert is a video written and directed by London-based (but extremely well-travelled) film-maker Lauris Beinerts. It’s based on the Russian short story by Alexey Berezin called The Meeting and plays out an excruciating brief where “the expert” is asked to create seven red lines, all perpendicular, some with green ink and  some with transparent ink. No matter […] Phil Szomszor
  • PR True Or False: PR Should Be Seen As A Profession Rather Than A Trade

    Phil Szomszor
    7 Mar 2014 | 2:56 am
    CIPR research shows an industry striving to be seen as a profession without entirely embracing professional standards. Following a PR Week article on the topic, Austin Brailey and Phil Szomszor discuss whether PR can be compared to other professions – like accountancy and law – and whether that’s even desirable in the first place. Before […] Phil Szomszor
  • PR True Or False: Facebook’s Days Are Numbered

    Phil Szomszor
    31 Jan 2014 | 5:24 am
    This week Facebook issued its financial results, which saw mobile advertising revenues at an all time high. Suddenly the market thinks its a good bet and its share price has shot up. Meanwhile, founder Mark Zuckerberg has been featured in a very complimentary profile piece on Business Week (actually worth a read). But it hasn’t […] Phil Szomszor
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    InkHouse

  • Facebook Announces New Bookmarking Feature

    Ashley Genest
    23 Jul 2014 | 7:32 am
    Ever in a rush, but see something interesting on Facebook that you would like to explore when you have more time? This week, Facebook announced a new bookmarking feature called “Facebook Save” that allows users to flag or “save” items that interest them such as links, news stories, pictures, places, TV shows and music, so you can revisit them later. The saved items are automatically archived into a list that is organized by category and users can view them at any time on mobile or on the web. To access saved items on mobile all users have to do is click the “More” tab, and on the…
  • Why you should be reading (and writing for) Medium

    Lee Glandorf
    23 Jul 2014 | 1:00 am
    The history of the internet is as much about the evolution of new platforms for self-expression as it about search or e-commerce. From the earliest WordPress blogs, to Facebook, to Twitter and Tumblr, the internet is constantly changing the way we compose, share and discover new content. Perhaps no site has had more influence on the way we write than Twitter, which taught us that thoughts must be 140 characters or less, turned the @ symbol into a beacon and the hashtag into a trend (and meme.) As the founder of both Blogger and Twitter, Evan “Ev” Williams is directly responsible for much…
  • Twitter Introduces Organic Tweet Analytics

    Danielle Laurion
    17 Jul 2014 | 10:12 am
    This week, Twitter announced an analytics dashboard specifically for organic tweets.  There is already a dashboard for measuring Promoted Tweets, but now for the first time, advertisers, Twitter card publishers and verified users can see how the tweets they haven’t paid for are doing – in real-time. Organic Twitter analytics dashboard: With the new Twitter dashboard you can: See how your tweets are performing in real time. Compare impressions (times a tweet is viewed by anyone on Twitter web and Android or iOS apps, including logged-out users), total engagements and Retweets month over…
  • How Media Coverage Begets Media Coverage

    Samantha McGarry
    14 Jul 2014 | 12:05 pm
    They say all media coverage is good coverage. Well that’s a whole other topic for another post. But, just as energy begets energy, the same is often true of media coverage. And there are actually some nifty ways to ensure that it happens, giving extra oomph to your efforts. Think about these when planning out your media strategy: • Target publications whose content is widely syndicated. Think Reuters or Associated Press whose stories reach far and wide, spanning other national publications like the New York Times, Huffington Post, major tech sites like Yahoo! News and innumerable regional…
  • PR Takeaways from 2014’s Hottest Summer Songs

    Courtney Duffy
    11 Jul 2014 | 1:23 pm
    Music is the universal language, as the saying goes. Dig a little deeper, however – at say, this week’s iTunes charts – and you’ll find some valuable pearls of PR wisdom hidden in plain sight (or sound?). 1. Strike a chord with your intended audience. Veterans of my musical PR takeaways post from last summer, country duo Florida Georgia Line has proven to be more than a one-hit wonder, blending country twang with melodies that stay with the listener for the whole day through. Currently No. 1 on the iTunes chart is the band’s hit song “Dirt,” which employs dirt as a lens through…
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    Beyond the Wire

  • Planning for Video Success – Part 1: The Ground Work (+ win a free video package!)

    Jeffrey Vanderby
    22 Jul 2014 | 4:00 am
    Savvy communicators know there is no magic behind the success of a video. If you’re eager to enjoy the glory that comes with watching the number of views on your video rise beyond expectation, then get ready to do some hard work. Success lies in the planning that goes on long before the first viewer ever clicks ‘play.’ Last year, CNW distributed more than 500 videos and our video channels provided hundreds of thousands of views for our clients. We asked the communications professionals behind a few of 2013’s most-viewed videos to tell us what they did right. Share your tips for…
  • Avoid boring news releases with these tips!

    Amanda Laird
    18 Jul 2014 | 12:11 pm
    Did you know that July is anti-boredom month? Well it is. And it got us to thinking about news releases and how there’s really no excuse for them to be boring. To help prevent boring new releases from ruining anti-boredom month, we’ve developed a list of five ways to avoid being boring. Add value to the news you’re sharing The topic might be dry but that’s nothing a little insightful analysis can’t fix. Provide context for your reader to help them understand why this news is important to your industry. Prove your point by including original or cited research. Reproduce the data in a…
  • Worthy on the Web – July 18, 2014

    Amanda Laird
    18 Jul 2014 | 10:54 am
    Everyone’s favourite time of the week is upon us! Before you clock out, catch up on the week that was in PR, media, communications and social media. Here’s what we found worthy on the web this week. Social media importance continues to rise Weber Shandwick and Spencer Stuart recently released the latest instalment of their Rising CCO survey. The survey revealed social media will continue to rise in importance over the next few years, among other insights. Safeguarding brand visibility on social networks While the importance of social media continues to rise, communicators have less and…
  • Worthy on the Web – July 11, 2014

    Amanda Laird
    11 Jul 2014 | 9:11 am
      Before you head out for the weekend, catch up on the week’s best news and information in PR, media, communications and social media this week. From soccer to shareholder engagement, here’s what we found worthy on the web this week. Google searches in Brazil v Germany A fascinating look at what the world was searching for during Tuesday’s historic semi-final World Cup game. Plus, why Brazil’s defeat was not a headline in the Google Newsroom. Journalists turned PR pros (en français) ProjetJ.ca – the French version of JSource – is running a summer series on former journalists…
  • Updated Tactics for Issuing Press Releases Across Multiple Markets

    admin
    9 Jul 2014 | 1:31 pm
    It’s not unusual for an organization to issue similar announcements across a variety of markets. Whether announcing award recipients, regional services or a multi-city tour, developing localized press releases with similar themes for multiple markets is a common and necessary PR tactic, and using a template for the messages has long been standard practice. However, PR Newswire and CNW’s copy quality guidelines caution against using templates, and for good reason.  Google’s recent Panda update targeted low quality content, and multiple redundant articles on the same or similar topics…
 
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    Susan Marie

  • Palestine, Ramallah, West Bank, Gaza . . .

    10 Jul 2014 | 11:21 pm
    - PEACE -
  • All Western New York Music Awards [I am asking for your help]

    10 Jul 2014 | 10:24 pm
    OK people, I am asking for your help:   https://epoll.me/vote/ACQDr0fM1NI/best-promoter-in-wny  Please vote above. I am nominated for Public Relations.  Thank you in advance!  Peace,  Sue 
  • Jharna झरना [Waterfall]

    2 Jul 2014 | 9:42 pm
    i watched you sleep like angelsbirthedfrom the golden eyesof heaven i watched you sleepas the rainfellpeaceful and calmingto me my soulwatched you sleepand your spirit,spoke and i watched you sleepas rivers ragedand oceans roaredand Mother Nature quaked and camethen bellowedfrom the very depthsof the crusts of caves that this time is precious like diamonds buried deep within the
  • Three poems from April Glaser of "Wildy Open"

    10 Jun 2014 | 9:45 am
     © Alison Mayor The Wind This life is not yours to keep, She says. Learn to love. And in love,  learn to give it all away.  Stop clenching your fists and hobbling forward, like the wretched inheritance our parents deny passing on to us - but did.  Instead,  learn to open.  And breathe but not like strangled children drowning in shallow waters - like the
  • M O L O T O V H E A R T by Randy Welch

    4 Jun 2014 | 7:38 pm
    M O L O T O V H E A R T Companions Of This Farce  Color Me Boldly  For All Lovers I Know Are Lunatics  How We've Come To Regard The Heart  In Paradoxes Of Redemption & Pursuit  I Have Worn The Madstone Smooth To The Crust  & Recorded Molten Madrigals To The Sun  Where The Lunacy Of Love  Presumes An Ecstatic Moan  I Have Forced Myself To Swallow  The Juju Of Liquescent Moons  And
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    Schwartz MSL

  • Know Your Audience: Best Practices for Doing PR in China

    Darah Roslyn
    23 Jul 2014 | 12:04 pm
    Given its fast growing economy, China attracts businesses of all sizes, and many companies believe that they need to compete in the Chinese market if their company is going to be a leader in their industry. It is a country that is developing at a rapid pace—and it’s the uniqueness of its culture and history […]
  • #ICYMI: PRSA Boston’s The Digital Agency Event

    Caitlin Mahler
    21 Jul 2014 | 11:59 am
    By Caitlin Mahler and Antonia Rutter Facebook and Twitter and YouTube, oh my! Welcome to the world of the digital agency where these platforms aren’t a faux-pas, they’re a big piece of business. Last week PRSA Boston held a panel discussion on the changing face of agencies in the digital era. Peter Panagopoulos, director of […]
  • When B2B Tech Memes Go Bad

    Mark McClennan
    14 Jul 2014 | 9:39 am
    We spend a lot of time celebrating the great work we do for our clients, and the industry honors the best campaigns of the year through awards such as the PRSA Silver Anvil and Holmes Report Sabre Awards. But not everything all PR professionals do is a home run, particularly if you try to insert […]
  • Boston TechJam 2014

    Samantha Stenbeck
    10 Jul 2014 | 11:00 am
    Take your finger off the pulse of the world of technology for one minute, and you quickly fall behind, left in the dark about the latest cloud services, gadgets and trends. I discovered this the hard way at Boston TechJam 2014. Updates, advancements, and new trends were all around me as I joined co-workers at […]
  • Facebook Advertising: The Key to Building Brand Presence

    Chelsea Robie
    9 Jul 2014 | 11:56 am
    It’s hard to imagine a world today without Facebook. It seems that more and more of our time is spent on this all-encompassing social networking site. Most of us would never remember a birthday without it! This is no different for companies; it is becoming a necessity for brands to have a presence on Facebook. […]
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    Crawford Public Relations

  • Razorsight President and CAO Chris Checco Featured in Data Science Weekly

    jcrawford
    8 Jul 2014 | 3:49 am
    Chris Checco With all the hype over Big Data, many assume that advanced analytics is a phenomenon of the past few years. Interviewed by Data Science Weekly, Razorsight President and Chief Analytics Officer Chris Checco points out that, in fact, the techniques of Big Data have been around “for decades” in industries such as agriculture and finance. What’s different? — the adoption curve. Many industries we might assume are leading edge — telecom, for example — are just now catching up. The biggest change in recent years is the advent of cloud-based advanced…
  • Razorsight CEO Charlie Thomas on The “Next Big Thing” in Analytics — Addressable Ads

    jcrawford
    28 Jun 2014 | 3:18 am
    Charlie Thomas The days when we gather around the social media cooler to chat about the previous night’s SuperBowl ads — arguably the advertising world’s crowning achievement every year — may have reached a peak. Soon to supplement conventional commercials: addressable ads that target the specific needs, interests and buying proclivities of the individual “in the moment,” using live streaming data. Not just one day per year. Every day. Headlining the current issue of insideBIGDATA: an interview with Razorsight CEO Charlie Thomas showcasing the many facets…
  • ZEST WP — Marketing Automation for Everyman?

    jcrawford
    31 May 2014 | 5:56 am
    Adarsh Thampy It was only a matter of time. Some smart coder with marketing savvy would get fed up with the exorbitant rates charged by HubSpot (read “Google-owned”), Oracle Eloqua and others of that ilk, and come up with a WordPress plug-in that does everything they do, but this time completely free of charge. Well, folks — at least those of you who’ve dreamed of doing inbound marketing without shelling out a minimum $10K/year and up to $30K and more — your fondest wishes are about to come true in the form of ZEST WP. First, meet its author: Mr. Adarsh Thampy.
  • Walter Pincus: NSA’s Clean Slate on Civil Liberties

    jcrawford
    20 May 2014 | 9:22 pm
    Buried midway in an opinion piece published by Walter Pincus in The Washington Post: Nearly a year after Ed Snowden began releasing secret NSA documents, for the express purpose of demonstrating the evil done by a government supposedly run amok spying on Americans, one fact stands out: “Nothing yet disclosed from those thousands of leaked documents shows the NSA-collected information had been used to violate anyone’s civil liberties.” You heard the man. Not one single instance where anyone — not Ed Snowden, not Glenn Greenwald nor any member of the press honored with a…
  • Let’s All Do the Content Marketing Rag!

    jcrawford
    1 May 2014 | 12:50 pm
      Many years ago I had lunch with Gary Arlen, one of the few people I would honor with the designation “visionary” — which he’d no doubt find amusing.  Arlen was wearing a big green lapel button that said “1990.”  When I asked him what that meant he laughed — “That’s the year we’ll figure out how to get people to use email and make money at it.” Later I did tech PR for a company called Telenet, Sprint’s data division. More people were using email by then, but primarily via closed commercial systems like Sprintmail and MCI Mail, or offered as a free add-on in…
 
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    Melissa Cassera

  • “Make a choice.” What great actors can teach us about running a business.

    melissa
    16 Jul 2014 | 10:17 am
    Back in the days when I was an indie film actress, directors and drama coaches would often say to me: “Make a choice.” It’s good advice for actors — and anyone who’s doing creative work, including building a brand, blogging or running a business. What it means is … if you’ve been cast in the role of, say, a female police officer, you have to make a choice. Lots of choices, actually. You have to choose … : If she’s going to be a 100% badass, never showing a moment a weakness … or if she’ll reveal her vulnerability, at the edges? : If she’s going to deliver her lines…
  • Sick Of All The Rules? Bored Of Your Own Business? Try One Of These 5 “Business Taboos.” (Oh Yeah! We’re Going There.)

    melissa
    7 Jul 2014 | 6:37 pm
    You got into business because you’re a free spirit. An independent thinker. An iconoclast. Maybe even a bit of a rebel. Rigid rules? No thank you. Other people telling you what to do? Suck a lemon. And yet, I know puh-lenty of brilliant entrepreneurs who have gotten sucked into spirals of sadness, because they started believing in boner-killing rules about how “business should be done.” Rules like these (… sound familiar?): You MUST give people a free e-book as a “thank you” for getting on your mailing list, or nobody will give a rat’s ass about anything you do! You MUST have at…
  • Allllmost done, but not quite? How I get through creative blocks (without booze or drugs.)

    melissa
    2 Jul 2014 | 1:22 pm
    There’s nothing more depressing than beginning a project that REALLY excites you … and then watching it slow, sloooow, sloooooowly grind to a halt. It erodes your self-esteem (“Why can’t I FINISH anything?!”) and over time, it makes your audience lose trust in you (“She said she’d be releasing that product this summer! It’s Christmas! What’s up?”) I’m a big fan of quitting (or dramatically tweaking) projects that trigger resentment. But there’s a difference between realizing that you really DON’T want to do something … versus TOTALLY wanting to do something, but…
  • Getting OBSESSED: The Key To Effortless, Superhuman Productivity.

    melissa
    25 Jun 2014 | 4:36 pm
    This post is dedicated to and inspired by my smutty book partner-in-crime, Nicole Antoinette. Remember back in high school when your English teacher would give you an assignment, like: “Read this 600-page, super-depressing and totally-complicated Russian novel and write a 20-page report on it, by next Tuesday!” … and you’d go: “Um, are you HIGH? That’s way too much work! Totally impossible. There’s no way I can do that.” You’d bitterly groan and complain your way through the entire assignment, and probably do a half-assed job. If you finished it at all. Flash forward to…
  • When Life Throws You A Curveball Comprised Entirely Of Sh*t … Read This.

    melissa
    18 Jun 2014 | 12:50 pm
    Life can throw some interesting (read: sh*tty) curveballs our way. And when you’re running your own business — where the stakes are already sky-high and everything feels “personal” — those curveballs can be especially debilitating. Recently, I got hit with a couple of curveballs (some big, some small) that carried an important reminder: On dark, sad and sucky days, no matter how bad it gets … You get to choose how you’re going to deal, and how you’re going to heal. The bright spot is, as you grow older + wiser? Your choices are probably getting smarter. “Now-You” probably…
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    Hypertext

  • A Serial Entrepreneur’s View on the Evolving Tech Landscape

    Caroline Pennartz
    7 Jul 2014 | 7:00 am
    Text100 Boston sat down recently with startup veteran and serial entrepreneur Raju Rishi to discuss trends in the technology industry and how companies can stand out in today’s crowded marketplace. Raju shared some valuable insights on everything from content to data analytics that are valuable for both startups and marketers alike. Below are the highlights from our conversation. The Importance of Analytics Today’s technology world is all about analytics. Things that were once considered an art (like marketing) are now being approached as science. Marketing tactics and results are more…
  • Part III – Buffer: Your Whenever/Wherever Social Sharing Tool

    Christopher Kowalewski
    2 Jul 2014 | 12:59 pm
    This is my third post of a four-part series on platform-agnostic digital tools for the BYOD work place. You can read Part I on Wunderlist and Part II on Readability. One frustration I’ve discovered in my daily use of social media platforms is keeping them active and updated on a regular basis so as to share intelligently with my followers avoiding long-term lulls of emptiness. This is a challenge in that, as for many of us, I have a personal life as well as a job. Although I am not on the net all day, when I am I tend to find a good amount of material to share. However, posting five or six…
  • Redefining Digital Marketing: An Approach to Solving Business Problems

    Julian Chow
    23 Jun 2014 | 7:00 am
    Step into most marketing departments and agencies here today and you’ll find that almost all of them have some strategy and tactics for dealing with the discipline of digital marketing. Some would even have won awards for creative digital campaigns, executed brilliantly to bring greater exposure or engagement for the brand. From Communications Channel to Business Transformation But this approach to digital marketing is to me still a channel-based approach. Communicators have ingrained this channel-based thinking for years now. Previously, it was offline channels such as print, TV, radio,…
  • The Many Hats of a PR Pro

    Barron Rosborough
    18 Jun 2014 | 11:44 am
    “In brief, our plan is frankly, and openly, on behalf of business concerns and public institutions, to supply the press and public of the United States prompt and accurate information concerning subjects which it is of value and interest to the public to know about.” (Lee, 1906) The trajectory of a career in Public Relations intersects with a great number of disciplines, but always ends up back at one common junction; the client. Throughout my own relatively short stint as a PR professional, I’ve had to prioritize different skills with each new position. In my very first PR…
  • Six Takeaways from the 2014 Internet Trends Report

    Julian Chow
    4 Jun 2014 | 3:19 pm
    Mary Meeker of famous Venture Capitalist Firm Kleiner Perkins Caufield Byers has just revealed her 2014 version of the Internet Trends Report – highlighting some of the key areas to look out for in the coming years. As communications professionals, there are some findings which we would be wise to pay attention to from this report, as it would have implications on how the discipline evolves. Some of the findings which resonated with me are: Print and broadcast advertising spend is over-indexed vs. the time consumers spend on those mediums, whilst digital and mobile advertising spend is…
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    Communiqué PR Blog

  • The State of Public Relations 2014 Busts Myths About How PR Professionals Employ Digital Media Technologies

    Danielle Zarrella
    23 Jul 2014 | 9:00 am
    If you have been practicing public relations for longer than a decade, you are more than aware that the industry and how we practice the craft have evolved in response to new digital tools. From email and social media, to branded digital content and SEO tactics, we have been provided with such an abundance of tools that, frankly, it can be challenging to ensure that we keep up with advances in technology. It can be additionally challenging to determine whether a new tool will truly impact the success of our clients’ campaigns. If you’ve ever wondered how your practice compares to your…
  • PR Worldwide – The Importance of In-Country Support

    Colleen Moffitt
    22 Jul 2014 | 9:00 am
    In early July my Communiqué PR cohort Jaymelina Esmele and I traveled to Brescia, Italy, to participate in the semi-annual meeting of the PRN, a worldwide network of boutique PR firms. Our firm joined the network at the start of 2014 after working with two member agencies, Proof Communication and Sympra, on joint projects, and we were honored to be invited to join PRN as the exclusive U.S. partner. Jaymelina and I had a wonderful time meeting with the partner agencies, learning about how execution of PR strategies within the various countries differs and sharing successes. These in-person…
  • Vālant Medical Solutions Secures $11 Million in Funding

    Christie Melby
    18 Jul 2014 | 12:38 pm
    Valant Medical Solutions recently enlisted our help to assist with an announcement of $11 million in private equity investment. Valant is a leading provider of cloud-based, electronic health records (EHR) and e-billing software for behavioral health practices. This funding will enable Vālant to fund future growth in the behavioral health market segment and to broaden its EHR and e-billing suite capabilities for public behavioral health practices. “This investment validates our vision of transforming the quality of behavioral health services through clinician-focused software…
  • Mastering the Art of Newsjacking

    Sarah Elson
    11 Jul 2014 | 9:00 am
    Newsjacking, a term coined by David Meerman Scott, refers to the process of injecting your own angles or ideas into a breaking news item or current trend to generate media coverage for your client. The technique can be incredibly effective because it hinges on one of the most important criteria of every news story – timeliness. However, the immediacy of the news cycle and the controversial nature of some current events can make successful newsjacking difficult to achieve. Following are a few tips to help master the art of newsjacking. Strike while the iron is hot. The lifecycle of a news…
  • The Right to be Forgotten

    Maddie Beck
    9 Jul 2014 | 9:00 am
    The European Union’s top court recently ordered that search engines within the EU adhere to “right to be forgotten” removal requests. The court ruled that Google and other search engines are “data controllers” and, as a result, are responsible for the content they display, meaning if an individual wishes for the removal of personal information that appears in a search of their name, the search engine will have to abide by the request and are required to pull any information the individual deems to be “inadequate, irrelevant, or no longer relevant.” According to an article from…
 
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    PRSAY – What Do You Have to Say?

  • Friday Five: Feeling Refreshed with a Redesign

    Rosanne Mottola
    18 Jul 2014 | 1:14 pm
    How do you keep yourself refreshed? Sometimes you refresh your look with a new haircut or a wardrobe upgrade. Maybe you rebrand yourself professionally or change to a new line of work. Brands often try to escape the status quo by looking to a refresh or redesign as the perfect solution. It is typically a […]
  • PRSA…Why I Belong

    Kirk Hazlett
    15 Jul 2014 | 6:29 am
    As my undergrad students’ at Curry College first encounter with public relations as a possible career choice, I’m often asked “What do I need to do to get started?” My response always has these three parts: Learn as much as you can while in college…take the required courses for the concentration, and take as many […]
  • Friday Five: A Spotlight on the PR Industry

    Rosanne Mottola
    11 Jul 2014 | 2:08 pm
    As public relations professionals, it’s necessary for us to stay updated on the various tactics and strategies that will help us provide the best services for our clients and companies. Often, this blog series does so by holding a light to superb PR work that should be emulated, or missteps that we can learn from […]
  • Building a Dynamic Internship Program

    Laurent Lawrence
    9 Jul 2014 | 9:00 pm
    When it comes to most jobs, we can all agree that experience is king. Through internships, companies are able to invest in the future of the PR profession by cultivating inexperienced practitioners and providing the training that most just can’t learn in a classroom. By offering career training to students or those new to the […]
  • What Is Your “All?”

    Stephanie
    2 Jul 2014 | 9:00 pm
    via: GSCSNJ  I started writing this blog post several weeks ago while thinking of how life is full of choices and that you have to choose your own best path if you hope to achieving a work-life balance. The problem for many people, women especially, is that there are a number of things in life […]
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    ComPRehension

  • How to Deliver Compelling Messages: PRSA 2014 International Conference Preview

    Debbie Wetherhead
    22 Jul 2014 | 11:53 am
    I’m so looking forward to presenting “Media Training: How to Deliver Compelling Messages” on Sunday, Oct. 12 from 4:45 p.m. – 6:00 p.m at the PRSA 2014 International Conference. At previous conferences this session attracted a standing-room only crowd that generated stimulating questions and dynamic interactions. I hope you’ll plan to attend this year’s workshop and join the fast-paced, engaging program designed to guide you through spokesperson preparation, message development, delivery and control techniques, and personal presence. Session Highlights Spokespersons —…
  • My APR Sprint, a Decade in the Making

    KCole
    16 Jul 2014 | 9:00 am
    There’s no time like the present. That is my best advice for anyone considering pursuing their Accreditation. For me, the journey was largely personal. I had been working for the same organization for nine years, and had settled into a comfortable role. There was no external pressure to achieve the APR, but it was something I had always considered, and thought would be a valuable learning process. I finally decided to take the plunge at a rather unlikely stage in my life. With two young children at home — and a new baby due in February 2014 — I knew it was “now or never,” and I…
  • While You’re At It, AP

    JBishop
    11 Jun 2014 | 12:28 pm
    The Associated Press Stylebook has been the gold standard for arbitrating style for journalists and for other professional writers for decades. However, that gold may be tarnishing with age — and AP may be recognizing this — as the wire service guide recently made some changes to the time-honored bible for writers. It all started in March, when AP changed its rule to allow use of “over” to also mean “more than.” Some said the change was overdue, but most traditionalists disagreed that it was more than due. More recently, AP has decided to spell out states completely (when used…
  • Earning Your APR — A Chance to Learn About Yourself, Too

    JCyphert
    3 Jun 2014 | 7:00 am
    I set out to achieve my Accreditation in Public Relations with a goal of learning public relations best practices and what it would take for me to be the best practitioner I could be. Most importantly, so I thought, I wanted to prove to myself that I could accomplish an aggressive personal goal. As I glance at my APR certificate on the bookshelf in my office, I realize the process helped me learn a little more about myself than I initially bargained for: Meeting a personal goal within my allotted time frame. Check. Studying best practices and gaining knowledge and skills to become a better…
  • APR: Advancing Public Relations

    KMason
    27 May 2014 | 6:21 am
    If you’re anything like me, earning your Accreditation in Public Relations is something you’ve long thought about and intended to do. Whether it’s April and National APR month or any month, let this be the time you stop thinking about it and intending to do it, and instead apply and pursue it. 2013 was the year for me. What began as a journey of personal and professional growth, soon turned into a renewed commitment and contribution to advancing the public relations profession. Like I said, pursuing my APR was something I long thought about. In fact, I can trace it all the way back to…
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    Doug Haslam

  • Metrics: It’s Never “THE” Number; It’s Always “A” Number

    Doug Haslam
    8 Jul 2014 | 6:44 pm
    Photo Credit: Patrick Gage Kelley on Flickr Recently, I had started seeing friends circulate articles that a study at Princeton had debunked the “10,000 Hour Rule.” That was an idea most widely flogged in Malcolm Gladwell’s book “Outliers” – the idea that 10,000 hours was the magic number to become an expert in anything. Like anything popular – pop music, pop science, pop economics – I secretly cheered when some actual researchers took the time to debunk the theory. But here’s the thing; it’s not so much that the theory is wrong.
  • Newsjacking Chat on ScribbleLive

    Doug Haslam
    26 Jun 2014 | 7:31 am
    I was fortunate to be invited to a live chat on “newsjacking.” The ScribbleLive folks provided an embed link, which installs the chat below. Depending on how things go, I may produce a follow-up post, but let’s start with the live event, shall we?
  • Blogola Mk II: Are We Still Doing Disclosure in Social Media Wrong?

    Doug Haslam
    18 Jun 2014 | 8:57 am
    Photo by Fabiano Campos on Flickr A little more than a year ago (May 2013), the Federal Trade Commission (FTC) updated its Online Advertising Disclosure Guidelines. It made a big stir in the social media marketing space, because we all now knew the FTC was paying attention, and that we most likely needed to change our behaviors in order to comply. Of course, we know there need to be rules: “Blogola” kerfuffles of recent years show that companies and the influencers they employ need to be accountable to showing to what extent influence is being compensated. These guidelines are the…
  • 45 Days To Compose A Tweet? Silly, But…

    Doug Haslam
    7 Jun 2014 | 2:47 pm
    If your social media decision making is as needlessly complicated as this infographic, you may want to make some changes. Recently, a lot of social media professionals (like myself) got up in arms over a Business Insider article, “We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet.” It’s fun to get our undies in a collective twist over articles like this. In this case, the reaction was, “The ‘creative‘ agencies are ruining social! They are agonizing over each clever little piece of content!” Well, kind…
  • Who Killed Scott Monty?

    Doug Haslam
    28 May 2014 | 8:44 am
    Image by coltera on Flickr Last week, Scott Monty, a friend I have known dating back to his Boston days, announced he was leaving his position at Ford Motors, where he ran digital communications, i.e. social media (or at least including social media). The reaction? Well, Scott is popular and well-known in the social media community, and had a visible role in one of the world’s most famous companies, so I guess you could say people noticed. What was ridiculous, however, was the hand-wringing over what it meant for social media in corporations. Surely, it must be dead, as professionals…
 
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    Sherrilynne Starkie

  • Managing Facebook ads from your phone

    Sherrilynne Starkie
    19 Jul 2014 | 5:35 am
    This is one of our Facebook Ads (Photo credit: The Cyphers Agency) Now advertisers have a new way to manage Facebook ads on the go.  Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts The global roll out of this feature started this week.  Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app. Facebook says its expects the new feature to be available to all advertisers by the end of the summer.
  • nBA Pulse: a new social analytics tool

    Sherrilynne Starkie
    29 Jun 2014 | 6:31 am
    In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) of interviews I’ve sat in on over the years, but this time I got to ask the questions. I think I played the part well.  I listened to the presentation, asked some tough (nosy even) questions and gave some feedback on the product demonstration. While I did not get all my questions answered…
  • Debunking the myths of social media

    Sherrilynne Starkie
    15 Jun 2014 | 5:50 am
    There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through news sites, blogs and just about anyone who is selling social media services.  But, there is a surprising amount of false information that is accepted as social media conventional wisdom. RadiumOne , an enterprise advertising platform that operates the Po.st social sharing and URL-shortening platform has recently published a study, along with a nifty infographic  which debunks six myths  of social media. Here’s what the study…
  • Win tix to NAC Orchestra Casual Fridays

    Sherrilynne Starkie
    1 Jun 2014 | 8:09 am
    I’ve got two tickets to the last NAC Orchestra Casual Friday of the season, taking place June 6, 2014.  A Postcard from the New World, features violinist Leila Josefowicz. features in this Stravinsky‘s Baroque-inspired concerto. Then, in a truly ingenious musical postcard that sends his “greetings from the New World”, Dvořák’s famous Ninth Symphony is a masterpiece of melodies and unforgettable themes composed in 1893 during his sojourn in America. Cover of Leila Josefowicz Preconcert jazz will be provided by The Chocolate Hot Pockets The National Arts Centre…
  • Mayor Jim Watson named 2014 communicator of the year by IABC Ottawa

    Sherrilynne Starkie
    6 May 2014 | 7:46 am
    Mayor Jim Watson has been selected as the recipient of this year’s prestigious Communicator of the Year Award, awarded by the International Association of Business Communicators’ (IABC) Ottawa Chapter. (Photo credit: Wikipedia) The Communicator of the Year (COTY) Award recognizes the outstanding achievements of an Ottawa-based organizational leader who shows excellence in the field of communications. The recipient is a well-known figure in his/her community, a role model and trusted mentor to his/her peers. The IABC Ottawa board chose to honour Mayor Watson for his communication…
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    Philadelphia Public Relations Agency | Gregarious | The Gregory FCA blog

  • Philly’s top PR firm gives advice to recent grads

    21 Jul 2014 | 10:52 am
    Perhaps it’s something in the water, or maybe universities are just doing a better job of preparing graduates for the world of public relations, but our Junior Associate class of summer 2014 is turning out to be the strongest we’ve ever hosted here at Gregory FCA.Each summer, we bring in eight to 12 Junior Associates as either college juniors or post grad candidates as paid members of the Gregory FCA team. It’s a great way to experience the industry and this year’s class is knocking our socks off with their attitude, aptitude, and aspiring altitudes and expectations for their…
  • What if the aliens are already among us? When computers revolt

    16 Jul 2014 | 2:00 pm
    COMPUTERS: Are they becoming more like humans? I have been working a lot lately in some pretty funky technologies -- quantum computing, artificial intelligence, machine learning, and other stuff I don’t fully understand, but somehow manage to write about and promote.One of my most brilliant clients, Stephen DeAngelis at Enterra Solutions recently wrote a blog post for Scientific America where he considers where all this is headed and the threat that self-aware computers might pose to human beings. As he points out, self-aware computing has been the subject of any number of Hollywood…
  • Why Fox is the most trusted news source in the country and MSNBC is the least

    27 Jun 2014 | 6:40 am
    TRUSTED NEWS: Recent survey finds Fox Newsmost trusted source, MSNBC the least.Outrageous. A sham. Totally biased.  Bad data. Disgraceful. That just might be your response to a recently publicized survey that found Fox News to be the most trusted news source in America, while MSNBC to be the least. In fact, an astounding 25 percent of respondents cited Fox as the most trusted source, while only 10 percent said that MSNBC was their most trusted news source. The survey was conducted by the Public Religion Research Institute in partnership with Washington, D.C. think tank The Brookings…
  • One company’s prescription for failure or why I don’t know what I am talking about

    20 Jun 2014 | 11:22 am
    Perhaps my biggest joy of being in public relations is that every day, I am fortunate to work with a different business that views the world in a unique light and can offer new insights and learnings that I can use to grow as a professional.  And then, there are the others. Companies locked in their own desperate struggle with the same old, same old. Unwilling to listen or to change, they defend the status quo out of a misplaced notion that change acknowledges some failure of the past. Take last week, when I was summonsed to a sales call by a technology provider that really had no…
  • Google+: What Will Survive the Impending Onslaught?

    11 Jun 2014 | 2:26 pm
    As rumors swirl about the future of Google+, the misguided product linking platform with a social spin, it's tough to sort through the clutter and focus on the important questions that could affect how many businesses manage their social media efforts.  What will happen to the best parts of Google+ if Google decides to scrap the project? How will its possible demise impact Google's ability to customize and rank client content? Will Google win the Affinity Data arms race or will Facebook's simplistic approach eat their lunch?How can I still leverage the platform for personal and…
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    BurrellesLuce Fresh Ideas

  • How PR and Marketing Work Together to Drive Growth

    Guest Blogger
    24 Jul 2014 | 7:34 am
    flickr user Flazingo Photos under CC BY license by Chris Ourand* In one corner, your marketing team is doing their darnedest to drive conversions and generate leads. And in the other corner, the PR people are working to generate awareness and tell a compelling story about your firm. This is historically how these two disciplines have been handled and understandably so, to an extent. But in our increasingly digital world, firms that continue to treat public relations and marketing like separate entities might miss out on opportunities for significant growth. In reality, these disciplines can…
  • How – and Why – to Fact Check Your PR Writing

    Ellis Friedman
    23 Jul 2014 | 8:42 am
    As the tragic story about MH17 broke last week, broadcast news networks (especially those of the 24-hour variety) scrambled for any scoop they could find. In the mad dash to find an eye witness, MSNBC got pranked pretty good when a caller who said he was a sergeant stationed at the U.S. embassy in Ukraine claimed he’d seen a missile hit the plane. He then made a lewd reference and cursed at the host, Krystal Ball, who didn’t pick up on the rather obvious fact that he was pranking her. Both MSNBC and Krystal Ball come away looking rather poorly; someone manning the phones at MSNBC…
  • Here’s the Media Monitoring Checklist That Will Enhance or Replace RFPs

    Ellis Friedman
    21 Jul 2014 | 9:56 am
    The formal RFP process is time- and resource-intensive for both the requestor and the requestee, and in the search for the right media monitoring and analysis package, more public relations professionals and organizations either don’t have the resources, or are choosing to allocate them elsewhere, therefore making final decisions based on partial data. To strengthen the ability to make a quick, at-a-glance comparison of media monitoring and analysis services, BurrellesLuce has created this free RFP resource, which consolidates the most important and frequently-asked questions that arise…
  • Dealing With the Before, During, and After of Vacation Time

    Ellis Friedman
    17 Jul 2014 | 9:41 am
    Edinburgh, Scotland. Photo by Ellis Friedman On Tuesday night, I returned from a two-week vacation to Ireland and Scotland. Since it’s vacation season, I bet a lot of professionals are going through – or are about to – things similar to what I experienced, before, during and after the vacation. Before For some reason, American workers only use about half of their allotted vacation time. Some companies make it hard to do otherwise, but if you can take your vacation, you absolutely should. Even if you can’t take off two weeks at a time, take some time. Being on vacation (or just away…
  • Brands Empowering Women—Are You Feeling It?

    Crystal DeGoede
    14 Jul 2014 | 5:31 am
    scan from National Museum of American History via Wikimedia Commons In this day and age you would think that being intelligent and confident would allow women to be taking seriously in the board room, on the golf course and at home, but there are still many who struggle with self-esteem and the entitlement to feel empowered no matter where or what situation they are in. Luckily, several brands have jumped on board and created campaigns that don’t just appeal to women that are housewives and mothers but to strong ambitious women. These brands are inspiring women to feel assertive when it…
 
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    Zoetica Talks: Formerly Communication Overtones

  • Lessons from AdventureCon14: Creating Content and Building Relationships

    Kami Huyse
    30 Jun 2014 | 11:05 am
      Last weekend, Julie Pippert and I had the honor of spending quality time with some of the most amazing women in the state of Texas at the third annual AdventureCon conference at SeaWorld San Antonio. This conference, which Zoetica helped found in 2012, has grown to about 30 bloggers, including the SeaWorld Wildside bloggers, who are competitively selected each year. This is one of the few conferences that is designed for families, and as a result many bring their entire family to attend, bring the total attendees to about 150. While bloggers learn tips and techniques to improve their…
  • Google Analytics is Dead as We Know It: Meet Universal Analytics

    Kami Huyse
    6 Jun 2014 | 9:29 am
      Google Analytics is a mainstay for most websites and blogs. Google has slowly been transferring all of these accounts to its new property called Universal Analytics. Universal Analytics started out as a beta product for Google in October 2012. In March of last year it was opened to all users of Google Analytics. More recently, they have entered the phase where they will force all accounts to convert to the new standard. This new platform was developed to better track the devices and digital touch points that have become so common. According to a post on the Google analytics blog last…
  • How to Sell Products on Twitter Using #AmazonCart and the Drawbacks

    Kami Huyse
    6 May 2014 | 3:38 pm
      Amazon has a new way to buy products while browsing Twitter. Once you have connected your Twitter account to the Amazon Cart service, you can reply to a tweet with the #AmazonCart hashtag, and whatever product was linked in the original tweet will show up in your shopping cart on Amazon. It requires no set up for the merchant, brand or even the average person. I ran a test today and it was fairly easy. 3 Steps to Run #AmazonCart + Twitter promotion Step One Tweet Amazon link with #AmazonCart hastag. Construct a tweet with a link to a product on Amazon and add the link #AmazonCart with…
  • 5 Things to Jump Start a Kickstarter Campaign

    Ellen Evans
    23 Apr 2014 | 7:20 am
    The team at Green San Antonio Editors Note: I have had the pleasure of knowing Ellen Evans and her family for over 10 years. We met when we both served on the board of the Public Relations Socialety of America in San Antonio. She is a gifted communicator and has creatively taken on a Kickstarter campaign to fund a new vegitarian drive-thru concept restaurant in San Antonio. Here are some great tips based on her real-life experience. Currently the campaign is just over $6,000 away from reaching it’s goal of $40K. I am headed over there to support the campaign now, and hopefully you will…
  • David and Goliath: How a Small Company Pivoted When Attacked By SELF Magazine

    Kami Huyse
    3 Apr 2014 | 1:08 pm
      You know the feature. A stylish magazine takes a photo of someone and makes fun of their fashion choices? It’s totally mean girl, but it sells magazines and can be entertaining for even the most compassionate among us. But imagine it happening to a woman who is wearing a superhero costume with a tutu because she is in the middle of fighting brain cancer. This is what happened last month when SELF magazine editors started to notice the trend of women running with tutus in races. They reached out to Monika Allen, the runner on the right, and asked for a photo as they were writing about…
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    PR CONVERSATIONS

  • The growing global market for the Art of PR

    Judy Gombita
    24 Jul 2014 | 1:31 am
    The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations By Jiamin Ren Ma Weidu, a major collector who picked up some pieces in exchange for cigarettes after the Cultural Revolution devalued art. A hybrid model of communication and new field of PR practice related to the global art market Things are changing quite rapidly with the present-day global art market—rebounding to near pre-Great Recession highs—reaching €47.42 (or $65.9 billion US) in sales in 2013. Two factors drove…
  • PRoust Questionnaire: Helen Slater

    Judy Gombita
    17 Jul 2014 | 1:19 am
    The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers Helen Slater 1. What are your most striking characteristics as a PR practitioner? Honesty (or integrity) and a good sense of humour–each of these are essential in the business of PR. 2. What is your principal fault as a PR practitioner? Sometimes being too honest;…
  • Presenting the shadows of public relations

    Heather Yaxley
    11 Jul 2014 | 1:44 am
    Public relations is frequently presented in a dim light; “entering the dark side” is how journalists refer to working in/with PR. And a theme of presentation, representation and re-presentation of some shadowy corners was evident at the 5th annual International History of Public Relations Conference (#IHRPC) held at Bournemouth University A dominant trend in the papers I heard seemed to be the representation of activism as public relations, alongside presentations examining social movements through a PR lens. These included insight into the activities of Muriel Matters the…
  • Public Relations Practitioners, Artists formerly known as Invisibles

    Judy Gombita
    3 Jul 2014 | 12:37 am
    A practitioner’s musing about balancing the visible and invisible work in 21st-century PR By Bob Geller I read a review in the Wall Street Journal of what looks to be an interesting book, The Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion, by David Zweig. His book chronicles the work of those who toil quietly in the trenches. The results of their work are all that matters, and while we might see The Invisibles’ various outputs and outcomes, we do not see them. Here is an excerpt from that WSJ review: What does an interpreter at the United Nations have…
  • How to use the Public Relations department of an advertising agency

    Heather Yaxley
    18 Jun 2014 | 11:50 am
    N.W Ayer & Son, Inc. claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer). As a leader and innovator in advertising, it is not surprising that Glenn and Denny Griswold asked the firm’s vice president, Marvin Murphy, to author chapter VII in their 1948 US book, Your Public Relations (being serialised here with monthly posts - to read other chapters in our series of posts, use this link to the book’s contents list.). All that remains today of N.W. Ayer are some classic slogans and its landmark art deco building in Philadelphia…
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    HarveyLeach Media Training

  • Don’t allow your clothes to score an own-goal on TV

    Ann Bird
    10 Jul 2014 | 4:19 am
    There was a huge amount of action during the Argentina-Holland World Cup semi-final last night; unfortunately it was almost entirely confined to ITV pundit Martin O’Neill’s shirt strobing wildly. The soccer may have been lacklustre, at least compared to the Germany-Brazil match, which was as intoxicating as a quart of Caipirinha on Copacabana, but O’Neill’s shirt was flickering like the lights on a Rio dance floor. It seems no-one had told him to avoid small checks, because these can “flutter” on screen and create such a distraction, that whatever he was saying, viewers probably…
  • Self-Serving Claptrap

    Graham Leach
    16 Jun 2014 | 1:53 am
    This past weekend has seen one of the most glaring examples I’ve seen of how not to do it when trying to communicate with the general public. The Mail on Sunday carried a report about a 58-year old lady, Hannah Barnes, who suspected she was having a heart attack and hurried to Palmer Community Hospital in Jarrow (a walk-in centre) hoping they would assist her. Mrs Barnes had already suffered a heart attack six months ago. Upon arriving at the walk-in centre, the receptionist, according to the report, refused to call an ambulance because staff are not allowed to do so. Mrs Barnes had to…
  • An open letter to Tesco boss Philip Clarke

    Ann Bird
    6 Jun 2014 | 7:30 am
    I’m sure Tesco’s chief executive Philip Clarke has had media training. But this week, when the supermarket announced its latest sales figures, it was clear Clarke still has some way to go to really connect with the audience, including many customers and shareholders. Unfortunately it would take a brave PR person to tell him. So let me save them the trouble… Dear Mr Clarke You strike me as a decent chap, who is truly passionate about your job and your business. Why wouldn’t you be – after all, you’ve been at Tesco all your life and I believe your father worked there too!
  • Download media training guides

    Dan Harvey
    4 Jun 2014 | 4:41 am
    Today we have launched our download centre, where you will find all of our media training guides to download in one place. The guides include: Journalists and the media Television interview formats Communicating positive stories Crisis communications You can visit the downloads page here. We’ll be adding more guides in the future, so watch this space. The post Download media training guides appeared first on HarveyLeach Media Training.
  • Guilty of turgid, lumpy language? It’s a fair cop

    Ann Bird
    22 May 2014 | 8:56 am
    Yesterday Home Secretary Theresa May delivered a lashing from the lectern to the Police Federation and urged the police “union” to reform or face being forced to change. One obvious area where many officers could change for the better is in their communications. (And let me state for the record m’lud that there are many others in the legal sector who are similarly guilty of mangling the English language.) I’m not referring to poor news releases from a police press office here; I’m talking about the many reports that bear no resemblance to the language used by the people officers…
 
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    Public Relations Sydney

  • FREE BOOK OFFER! From Unknown To Expert: How to use clever PR and social media to become a recognised expert

    Catriona Pollard
    20 Jul 2014 | 8:04 pm
    A comprehensive, step-by-step framework that will skyrocket you into the spotlight using the Unknown To Expert 5 Star System   Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. Catriona Pollard, author of From Unknown to Expert captures 20 years of PR and social media know-how into a practical guide to help you gain more exposure, increase sales and enable new career opportunities. Catriona delivers a comprehensive, step-by-step framework that will skyrocket you into the role of…
  • 5 Compelling reasons to get media training

    Catriona Pollard
    14 Jul 2014 | 6:56 pm
    If you want to get more media coverage for your business or company it’s essential you’re seen and heard in the media on a regular basis. Journalists are constantly looking for interesting and engaging stories they can develop for their viewers and listeners. When you make yourself available for commentary in the media, you are positioning yourself and your business in a powerful way so people take notice of what you have to say. Media training can be highly effective in helping you develop the skills to get your message across succinctly and with impact. And when you are an effective…
  • How to get the most from a media interview

    Catriona Pollard
    7 Jul 2014 | 3:30 pm
    So you have distributed your media release, you have had some interest from journalists – and now a couple of them have called you for an interview. What do you do now? The most important thing to remember is that this is an opportunity for you to get your key messages to your customers through the journalist. Remember, you are in control of the interview. The first step It is important not to respond to any questions on the initial call from the journalist. To maximise the opportunity, you first will need to organise your messages. Ask the journalist what information they are looking for…
  • First contact: 8 Rules for flawless media relations

    Catriona Pollard
    30 Jun 2014 | 3:32 pm
    Managing positive media relations can feel like heading out into uncharted waters and establishing the first contact often feels like the most daunting challenge of all.  Though the public relations industry is wrought with conflicting information, there are several proven strategies that can help you successfully navigate the world of pitches, media releases, journalists and editors. Whether you’re just establishing your media plan or are revamping your PR strategy, following these eight simple rules will ensure that you avoid the most common blunders committed by businesses both big and…
  • Other ways to move into the spotlight with PR

    Catriona Pollard
    23 Jun 2014 | 5:59 pm
    This post is part 2 of our blog: How to move into the spotlight with PR Once you start to consider all the ways you can move into the spotlight with PR, you’ll have a library of ideas for your business to implement over time. The important thing is you’re taking action on a regular basis to help your business get the PR and coverage it deserves. However, you need to be prepared for knock-backs, particularly when you’re pitching to the media. The businesses that are successful with getting great PR are the ones that continuously take action to make sure they are pitching new…
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    Digital Park

  • Shifting attitudes about media make a case for integrated communications

    Stacy Merrick
    23 Jul 2014 | 6:24 am
    Americans’ faith in the major news media platforms is at record lows, according to a Gallup Poll published in June 2014. The actual behaviors of the average consumer, though, should make PR pros take notice, given that media relations is a significant portion of what we do. Gallup’s Poll shows that people trust newspapers the most, followed by the Internet, with television news bringing up the rear. However, the American Press Institute notes that this order is reversed in terms of how Americans actually consume the news. Television, which reportedly has the lowest public confidence, is…
  • Granada, not Grenada: Six spellchecking tips that could save your brand

    Kristy Kennedy
    14 Jul 2014 | 8:49 am
    You may have read recently that one vowel might cost British Airways a pretty penny after sending a couple to the Caribbean (Grenada) instead of their intended Spain vacation (Granada). In a digital age where public blunders go viral before brands can even think of hitting the delete button, it’s more important than ever to be mindful of producing well polished content. While word processors’ spellcheck may be a PR pro’s best friend, sometimes the infamous red squiggles below a word can be misleading. Indeed, Grenada and Granada are both words, but you have to think: Which word was…
  • U.S. Soccer and Malcom Gladwell: Why World Cup is a marketing game changer

    Shawn Warmstein
    30 Jun 2014 | 1:09 pm
    “The magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.” That is how Malcolm Gladwell describes the tipping point. With the United States advancing to the elimination round and the country catching World Cup fever marketers must ask themselves this question: Is this soccer’s tipping point? It’s no secret soccer is the world’s most popular sport. Stars such as Neymar, Ronaldo and Messi are more recognizable than LeBron, Peyton and Jeter everywhere but the U.S. However, once the World Cup concludes, will soccer continue its…
  • Google’s “right to be forgotten” reinforces the importance of an online crisis plan

    Jeanine Karp
    23 Jun 2014 | 6:47 am
    The EU’s Court of Justice may have forced Google to give its citizens a say in what pops up when someone searches their name by upholding what is known as “the right to be forgotten,” but there is still no such thing as a “Get Out Jail Free ” card on the web. As the debate about the validity and impact of the ruling rages on, it’s a good reminder for anyone with a public persona or brand to have a solid digital crisis communication plan in place. No ruling can keep up with powerful combination of the 24/7 news cycle and the Internet’s ability to aggregate information,…
  • Defining #BreakoutBrands: rbb CEO Christine Barney interviewed on Purse Strings

    Rafael Sangiovanni
    30 May 2014 | 9:02 am
    We’re now in the second year of our Breakout Brand national research. In case you’re unfamiliar with that concept, here’s the short version: rbb has been studying how consumers’ relationships with brands keeps changing. The marketplace is not what it used to be, and our research has shown how much brands need to reshape their businesses around consumers. Now, for the longer version. In an interview for the podcast Purse Strings, our CEO Christine Barney goes into detail about what defines a Breakout Brand, how the size or age of a company affects Breakout Brand status, and…
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    wiredflare.com

  • Planning Your Franchise Social Media Strategy in 6 Steps

    Wired Flare
    3 Jul 2014 | 10:51 am
    Originally published on FranchiseGrade.com by Frances Leary While I’m a complete believer in franchise-wide social media systems, you simply may find that you buy into a franchise without something in place. That means it’s left to you. So, what are you going to do about it? Well, for starters, you have to commit to just doing it. With or without franchisor support, social media is a place you need to be. And…it does not have to be as difficult or as time-consuming as you think. Here’s a simple 6-step process to get you started. Step 1: Determine which platforms to use. You do NOT…
  • Frances Leary Interviewed on Franchise Euphoria – How to Connect with Your Audience via Social Media

    Wired Flare
    25 Jun 2014 | 9:51 am
    Our president, Frances Leary, was recently interviewed on Josh Brown’s podcast, Franchise Euphoria. In the interview, Josh and Frances discuss why social media is such an important element of franchise success today. She identifies some areas where many franchises are missing the mark and explores opportunities for maximizing social engagement. Josh Brown is an attorney who specializes in franchise law. He is also an entrepreneur and family man, who is driven by his passion to be and do his best every day. To find out more about Josh Brown, click here. You can listen to the interview…
  • What’s the ROI of Social Media?

    Wired Flare
    16 Jun 2014 | 10:16 am
    Originally published on FranchiseGrade.com by Frances Leary Before assuming you know that social media is where every franchise needs to be, let’s take a look at some numbers: 78% of social media users say that the posts made by companies on social media influence their purchases 69% of purchasers are more likely to choose products or services from a business that has social media profiles 81% of customers turn to social media to get their local customer service issues resolved Those numbers make it pretty clear that customers expect companies (both B2B and B2C) to have a presence on…
  • Frances Leary Interviewed in Canadian HR Reporter

    Wired Flare
    11 May 2014 | 8:05 pm
    Frances was recently interviewed by Canadian HR Reporter. The article, entitled “Employee Activists Represent ‘Huge Opportunity’ for Employers,” was written by Sarah Dobson and explores the potential impact (both positive and negative) of employers engaging employees proactively in social media conversations. It’s a huge opportunity if it’s handled appropriately, said Frances Leary, president of online communications company Wired Flare in Halifax. “Organizations have to have their policies in place and make sure they’re well-communicated to…
  • Planning a Franchisee’s Approach to Social Media

    Wired Flare
    4 May 2014 | 6:50 pm
    Originally published on FranchiseGrade.com As you consider your decision to purchase a franchise, you are most certainly also weighing the other commitments that go along with running your own business: employee management, day-to-day operations, sales, marketing and more. By buying into a franchise, you’re buying into what should be a working and easy-to-duplicate system that, when followed, will lead you to success. It’s important to consider what the franchisor has incorporated into that system. Is there a set sales strategy and process? Likely. Is there a system for hiring and…
 
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    Doktor Spinn

  • Why You Should Use Call-To-Actions In Digital PR

    Jerry Silfwer
    14 Jul 2014 | 11:00 pm
    By know, most are getting used to the idea of including CTAs (call-to-actions) in their online messages. A call-to-action is basically where you tell people what to do next. Let’s just contemplate this for a while … what to do next? Having struggled with creating great content, publish it in a timely manner while being […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Why You Should…
  • How To Create A Social Media Strategy Step By Step

    Jerry Silfwer
    6 Jul 2014 | 11:00 pm
    One of the most common questions I get is, how do you create a social media strategy? Well, now that’s not really true … The actual question is, do you have a social media strategy document template that you could send over? Unfortunately, I don’t. And that’s because it simply doesn’t work that way. Developing […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post How To…
  • 11 Ways To Get In Front Of Other People’s Audiences (OPA)

    Jerry Silfwer
    17 Jun 2014 | 8:00 am
    Sometimes you fail. Like I did in my last post, Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast. What happened: I read a great post over at Copyblogger and I got excited and decided to share my thinking around it. However, as some readers pointed out both in the comments and on […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post 11 Ways To Get In Front Of…
  • Other People’s Audiences (OPA): The Secret Behind Growing Your Community Really Fast

    Jerry Silfwer
    15 Jun 2014 | 11:00 pm
    One of my favourite blogs, Copyblogger, ran this awesome post the other day, The Smart Way To  Use Other People’s Audiences To Build Your Own (check it out for some solid tips). While this might not be a revelation to you guys, I really love the simplicity of the underlying logic, other people’s audiences. Or OPA […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post Other People’s…
  • It’s 2014 So Do I Even Need A Blog? The Answer Is — YES!

    Jerry Silfwer
    2 Jun 2014 | 2:38 am
    A version of this article was originally published on LinkedIn. It’s slightly rewritten thanks to some of the great feedback in the native comment section. Many have taken Medium for a test drive and many are finding its interface for publishing your thoughts and ideas very compelling. All of a sudden, you get to feel like a posh […] Hey you! If you're subscribing to my RSS feed, you should definitely get on my email list as well. There I share all that insider stuff that's hidden from regular blog readers. Click here to join 2,400+ online spin doctors today! The post…
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    Cision » Featured

  • Why Content Research Needs PR

    Guest Contributor
    17 Jul 2014 | 1:15 pm
    This is a guest post by Ashley Sherman, Director of Digital Media Relations at DigitalRelevance. PR professionals offer a wide variety of skills that, until now, have mostly been reserved for outbound promotion of a company or its products and services. Undoubtedly, content has become a major tactic for PR teams to use when reaching out […]
  • Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs

    Heidi Sullivan
    7 Jul 2014 | 9:21 am
    At last week’s Cision User Conference West, I was asked what some of my favorite blogs and industry sites are during my session “The PR Makeover: Integrated Communications That Work.” I promised to follow up with a blog post, but thought it would be even more helpful if I asked some of MY favorite bloggers […]
  • Social Media Club Chicago: What’s Happening Next/Now in Social Storytelling

    Jenny Wittman
    1 Jul 2014 | 10:49 am
    Last week, Social Media Club (SMC) Chicago hosted a paneled event at the headquarters of interactive marketing agency NEXT/NOW complete with four influencers who shared their perspective on personal branding and what it means to storytell in a social space. Moderated by president of SMC Chicago, Jeff Willinger, the panelists included Liz Strauss, founder of […]
  • Before You Pitch: Does Your Brand Look The Part?

    Guest Contributor
    26 Jun 2014 | 9:35 am
    This is a guest post by Kara Jensen, creative principal of B2B marketing and web design firm Bop Design. Before you invest in a long-term public relations plan, it’s important to ask yourself, “Does my business look the part?” If not, you risk losing any potential revenue or credibility a successful media story could provide. Let’s […]
  • Gaining Exposure & Building Your Personal Brand as an Expert

    Guest Contributor
    25 Jun 2014 | 9:28 am
    At Hinge, managing partner Lee Frederiksen and his team have conducted research on branding and marketing in the professional services marketplace. Recently, they’ve been studying the phenomenon of high-profile expertise in professional services. This research is uncovering new insights on how firm and personal brands support one another, as well as how high-profile experts build their brands. […]
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    Council of Public Relations Firms

  • Moving Your Firm and Your Career Forward—New Insights from the Science of Motivation

    Christina Grafstein
    22 Jul 2014 | 2:32 pm
    ​How do you move up at your firm, land that new client, show your boss all that you’re capable of, or increase your firm’s revenues? We often turn to consultants, coaches, business magazines for help with specific challenges, but popular culture has a more general answer: Think positive! We’re told that if we envision the future we want and stay focused on that, we’ll wind up living our dreams. Oprah says so. Bestselling books like The Secret say so. Even our greatest poets and thinkers have said so. “Keep your face always toward the sunshine,” the poet Walt Whitman once…
  • Women in the Workplace—Reflections on Recent Media Discussions

    Donna Vandiver
    18 Jul 2014 | 5:55 am
    In some ways it seems we have made progress on gender issues in the workplace. Yet in reviewing current media discourse, I’m reminded of the phrase—the more things change, the more they stay the same. Recently, Matt Lauer of the Today Show asked Mary Barra, the CEO of General Motors and a 33-year veteran of the company, if she could be both a good CEO and a good mom given the pressures of her job. He then wondered aloud whether she’d been selected as CEO by GM to offer “a softer image and a softer face” to the company. When women around the country took exception to these questions,…
  • Disruption—The Great Summer Debate

    Kathy Cripps
    10 Jul 2014 | 8:41 am
    Is Clayton Christensen a genius or a scofflaw? That, in exaggerated terms, is the question posed in the course of one of this summer’s most interesting, relevant, and entertaining intellectual dust-ups. Christensen, as many know, is the esteemed author of The Innovator’s Dilemma and other books propounding and refining the theory of disruption. Jill Lepore, a Harvard history professor, has taken his scholarship to task in a scathing New Yorker article. Given that so many firms and clients are dealing with disruption in one form or another, we should all take time to understand and…
  • Remembering the Rabble-Rousers—Reflections on PR’s Patriotic Roots

    Matt Shaw
    2 Jul 2014 | 6:33 am
    There’s nothing like fireworks, parades, and cookouts on the 4th of July. But for me, the historical importance of the holiday has always been especially potent—a living, breathing thing. I grew up in Lexington, Massachusetts, the first battleground of the American Revolution. From an early age, I was not only exposed to the Revolutionary Era in school; I took tours of historical houses and museums in our town and ran around each Patriots Day dressed as a Minuteman, complete with a toy musket. When you’re a child, that’s what you think about: the ragtag minutemen fighting off the…
  • Stay the Course – Thoughts From the PR Jury

    Renee Wilson
    26 Jun 2014 | 7:36 am
    It’s been a week since the Cannes PR Awards ceremony for 2014 took place.  The night was filled with excitement and triumph for some, and puzzlement for others.   Questions ranged from ‘why didn’t we win?’ to “why didn’t more PR firms win?” to “what does this mean for the PR industry?”  My response to all of this is “relax and stay the course.”  Let’s not fall into the behavior of self-doubt.  No need to navel gaze.  The issue is not that PR firms can’t win, it’s that we need to think differently about how we go to win.  We have won and we will continue to…
 
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    Smoking Gun

  • Marketing spiel, lightbulb cartels and falling tablet sales

    Martin
    23 Jul 2014 | 7:49 am
    If the latest statistics are much to go by it seems the days of increasing tablet sales could be a thing of the past as the world’s best selling model has seen a fall in units shifted of nearly 50% during the last quarter. Now don’t get us wrong, as tech-loving public relations pros we love the iPad, and believe it’s a lovely gadget to own. But, nevertheless, this news didn’t really surprise us given marketing and advertising approaches firms have adopted when it comes to any electronic device. So in Q4 of last year 25.5million iPads were sold, whereas the latest…
  • PR Account Director Job in Manchester

    Rick
    22 Jul 2014 | 7:46 am
    Manchester PR agency job: consumer account director required     Does your current role make you feel like this?:   When every great PR person knows that they have to come to work feeling like this:   Thanks to the ongoing growth and success of Smoking Gun PR, the agency is on the look out for a talented consumer account director to continue its award winning work for some of the UK’s biggest and best brands. With competition for the role expected to be fierce, interested parties must find ingenious methods of showcasing their talent and prove they have what it takes…
  • The Blagger’s Blog 18th July 2014

    Martin
    18 Jul 2014 | 2:29 am
    A weekly roundup of media news and talking points, sans effort Thought for the Week  “I sat at the breakfast table with my male colleague, saying I cannot believe we have all these exciting politicians into key positions and what people are talking about it is what they are wearing, their makeup, how tight their jacket is and what their shoes look like. I think it’s just insulting.” Former cabinet minister Cheryl Gillan discussing the Daily Mail’s ‘Downing Street catwalk’ coverage on Radio 4′s Woman’s Hour.   Weekly High Unusually for us,…
  • Guest Post: Should Your Business Be On Instagram?

    Sam Hutchinson
    16 Jul 2014 | 10:04 am
    Today we have a guest post from Alex Goodwill, talking us through the key to Instagram growth for your brand. Enjoy! Even if your business is not considered to be a visual one, you could still benefit from setting up an account on Instagram. The photo based social network currently boasts more than 150 million active users and it is one of the fastest growing social media sites in the world! So should you be using Instagram to market your business? The first thing that you need to consider is whether or not your target demographic is actually on Instagram or not. An easy way to get a rough…
  • Public relations opportunities: The Times

    Kate
    16 Jul 2014 | 9:13 am
    The second edition in our series of blog posts looking at public relations opportunities in the UK’s major newspapers- a roadmap to selling in if you will- focuses on the country’s iconic daily, The Times.    The basics  First rolling the presses back in 1785 as The Daily Universal Register, in many ways The Times is the most archetypal broadsheet on the UK market, with high quality reportage a cornerstone of its content. Known as The Times (of London) since 1788, today it features a variety of writing on all manner of subjects, with news the priority but by no means the…
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    Finn Partners - Inspired

  • Five Ways We’re Working Differently After TEDxFultonStreet

    Lindsay Bubbico
    9 Jul 2014 | 8:19 am
    TED events are known to be thought-provoking. But what TEDxFultonStreet founder Aaron Sylvan really wanted in planning his inaugural event supported by Finn Partners, was for guests to leave as a different person; with a new or changed perspective. With this in mind, he aptly themed his event Chrysalis, Radical Transformations. And it was. Rather than remix the agenda or speakers, I wanted to share living proof that Aaron’s idea for a TEDx event was a success. We were inspired in many different ways; here are just a few: 1. “No” and “Never” are not options. Many of the speakers…
  • Finncast Episode 18: Goopple & SnapTrend

    Alexandra Kirsch
    8 Jul 2014 | 7:46 am
    On episode 18 of the Finncast, Brian and I took the reins and focused on two big social and digital news stories: the Google I/O (or rather, the Apple-fication of Google products) and Snapchat’s trend curation. Have we piqued your interest? If so, lend us your ears and listen to the podcast in full by clicking here.  
  • Finn Partners Midwest Hits the Detroit Tech Scene during TechWeek Detroit

    Naomi Burton
    22 May 2014 | 3:00 am
    History, opportunity, ideas, dreams, achievement, trust, warmth, creativity, quality, hard work, optimism, collaboration. These are the words that come to mind when I think of both our recently opened Finn Partners Detroit office, and TechWeek Detroit, a weeklong event that showcases, celebrates and enables emerging innovative ecosystems in Detroit. And, not coincidentally, these are also all attributes of our host city. We’re thrilled that, like us, TechWeek Detroit is a newbie in town from the Windy City, but the primary reason we gravitated to this event was because we share a belief in…
  • If You Need Something Done…

    Jacqui Lipson
    9 May 2014 | 1:30 pm
    I believe it was Benjamin Franklin who once said, “If you want something done, ask a new mother.” I have recently had the incredible experience of becoming a mother. In honor of Mother’s Day, I am going to take the opportunity to humble-brag on behalf of all my mummy friends and myself. There are a million and one lists to prepare you for pregnancy, labor and delivery and provide advice on child rearing. What they all share in common is NONE of them will ever truly prepare you for any of these things. The best metaphor I ever heard was from a girlfriend who compared delivery to a car…
  • Finncast Episode 17: Social Design

    Alexandra Kirsch
    8 May 2014 | 9:26 am
    We took a slightly different direction for Finncast’s 17th episode, as we were joined by repeat guest and wildly talented account supervisor, Anush Davtian. Together we explored digital news as of late, including Vine’s desktop redesign,  Pinterest’s “Guided Search”, and Foursquare’s app split, before launching into a larger discussion on social design and Twitter’s desktop redesign. Want in on our news-fueled discussion? Lend us your ears, and click here.
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    Public Relations & Social Media Imelda Dulcich

  • Employees and Volunteers: Company Events Policy

    Imelda Dulcich
    5 Jul 2014 | 3:02 pm
    Why You Need a Company Events Policy Author: Imelda Dulcich Before you hold an event: develop a company events policy. What takes place at the event can absolutely influence whether people choose to be involved with your organization in the future. Special Events Policy Does your organization have a policy for employees and volunteers who […] The post Employees and Volunteers: Company Events Policy appeared first on Public Relations & Social Media Imelda Dulcich.
  • How To Get The Most Out Of Industry Leader Lists

    Imelda Dulcich
    15 Jun 2014 | 2:03 pm
    How you can use Industry Leader Lists I love lists, especially ones that highlight industry leaders. You know the kind:  - The top ten bloggers you must know! - Follow the top 20 Public Relations Twitter accounts! - The 100 most social people in Social Media! Who are these people and how did they get on […] The post How To Get The Most Out Of Industry Leader Lists appeared first on Public Relations & Social Media Imelda Dulcich.
  • Social Media Tips

    Imelda Dulcich
    3 Jun 2014 | 4:24 pm
    Some of my (current) favorite social media tips and tools by Imelda Dulcich Social Media Tips Here are some tips and tools for online watching, listening to protect your clients, their competitors and the media pertinent to your business. Social Media Monitoring Rapportive shows you everything about your contacts right inside your inbox. Muck Rack The easiest […] The post Social Media Tips appeared first on Public Relations & Social Media Imelda Dulcich.
  • LinkedIn Publishing Advice

    Imelda Dulcich
    30 May 2014 | 10:24 am
    What would I tell myself If I Were 22? LinkedIn Publishing Advice I received an email from LinkedIn with a Publishing prompt: What do you know now that you wish you’d known then? #IfIWere22 It’s up to you to create a joyful career. Pay attention to those things that make you happy. Those things you love […] The post LinkedIn Publishing Advice appeared first on Public Relations & Social Media Imelda Dulcich.
  • Be Inspired: Target and Pinterest Campaign

    Imelda Dulcich
    22 May 2014 | 8:34 am
     Build your own Pinterest Campaign based on Target/Pinterest collaboration Pinterest has more than 700,000 party planning related items pinned every day. Target has partnered with three pinners who designed exclusive collections for Target. The first to launch is Oh Joy! Join us as we partner with three of our favorite pinners who created exclusive collections for […] The post Be Inspired: Target and Pinterest Campaign appeared first on Public Relations & Social Media Imelda Dulcich.
 
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    The PR Verdict

  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    18 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Malala Yousafzai, for drawing international attention back to the nearly 300 Nigerian schoolgirls kidnapped three months ago by militant group Boko Haram. Though President Goodluck Jonathan said the Nigerian government is working hard to find the girls, there seems to be little progress. In addition to having a press conference during which Yousafzai appealed directly to the militants to “release my sisters,” she met with some of the parents of the girls—something President Jonathan has yet to do. PR LOSER OF THE WEEK: “F” (FULL…
  • The PRV Report Card: Special Celebrity Edition

    The PR Verdict
    11 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Joan Rivers, who stormed out of a CNN interview while on a publicity tour. Rivers might have expected questions about her latest book, Diary of a Mad Diva, but host Fredricka Whitfield asked instead if Rivers felt she was being mean on her celeb fashion critique show Fashion Police, and why Rivers, an animal rights activist, wore fur on her book cover. Rivers answered for a few minutes before snapping, “You’re not the one to interview a person who does humor!” and walking off set. A stunned Whitfield later suggested the walkout was a…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    27 Jun 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to the teams in the World CupWhether they won, lost, or bit opposing team members, they created drama, last-seconds goal tension, and must-see games. Gone was the bad PR facing Brazil in the weeks leading up to the games, all of it replaced by football frenzy the world over—even in the US, where it’s still called soccer.   PR LOSER OF THE WEEK: “F” (FULL FIASCO) to United States Speaker of the House John Boehner and Congress, who tied this week for new lows in partisanship. House Speaker Boehner confirmed this week that he intends to…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    20 Jun 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Pope Francis and the Archbishop of Canterbury for combining forces to fight human trafficking. The Pope, leader of over a billion Catholics worldwide, and Archbishop Justin Welby, leader of over 80 million Anglicans, pushed aside doctrinal differences and met at the Vatican to discuss a unified strategy to combat “a crime against humanity.” Yet another sign that Pope Francis is committed to doing far more than just presiding over holiday services. PR LOSER OF THE WEEK: “F” (FULL FIASCO) to President Obama, who finds himself on the…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    13 Jun 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to the Australian online betting company that came up with an outrageous combination of national pride and private commerce. SportsBet.com floated a 150-foot balloon replica of Brazil’s famous Christ the Redeemer statue wearing a jersey that read “#KeepTheFaith.” (Australia was considered a 750-1 long shot in the World Cup.) Reactions ranged from chuckles to cries of blasphemy, but either way the company received worldwide publicity. PR LOSER OF THE WEEK: “F” (FULL FIASCO) to Eric Cantorthe second highest-ranking Republican in the House of…
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    Sterling Communications

  • Tips When Attending a Blogger Conference

    Pouneh Lechner
    22 Jul 2014 | 6:13 pm
    Sterling had the pleasure of attending two blogger conferences this month, Type-A Bootcamp and BloggerBash. We were there supporting our client NETGEAR WiFi Family, promoting their mobile hotspots for AT&T. Blogger conferences are as fun as they sound. There’s lots of swag, great networking, and a fantastic opportunity for vendors to have face-to-face time with bloggers that may want to write about their product. Here are some tips for maximizing your time at a blogger conference:  1. Get to know the attendee list. Identify key influencers that you would like to interact with during…
  • Want the Perfect Story? Work with Freelancers

    Sarah Fraser
    17 Jul 2014 | 11:41 am
    The journalistic community and the PR community have always experienced a fractious relationship. A while back, I blogged about how there is a 4:1 PR person to journalist ratio and shared tips to insert yourself in a news cycle by proactive pitching or drafting contributed content. While pitching purposefully and crafting your own content are effective ways to get published in certain outlets, making friends with freelancers is a great way to turn a pitch from “concept to story” in short order. Newsrooms are shrinking. Journalists are either grabbing content marketing jobs or are being…
  • A Reflection on Brand Marketing and the 2014 World Cup 

    Stephanie Evans
    8 Jul 2014 | 2:56 pm
    I was in Brazil for the first two weeks of the World Cup and was lucky enough to be among the over 154,000 American ticket holders, the largest contingent of traveling supporters outside of the host nation. It’s estimated that over 40 million Americans streamed the games, up 44% from the 2010 World Cup. With such a large audience, it’s only natural that some brand marketing lessons should emerge, right? As all good communicators know, reputation is forged by all stakeholders in the brand or organization, and soccer teams are no different. The players, management, and fans are brand…
  • Five Tips to Enhance your Brand Image

    Marianne O'Connor
    29 Jun 2014 | 10:57 pm
    Every major brand has a distinct personality. While these companies serve similar customer needs, you’d never confuse Walmart for Nordstrom, Microsoft for Apple, In-n-Out Burger for McDonald’s, Holiday Inn for the Ritz Carlton, or Southwest Airlines for Emirates. Brands develop specific attributes, most of which are earned through their actions. Smart brands always look to improve that list of attributes in order to attract the type of customer they want to serve in the future. Having helped companies develop effective brand communications over the past two decades, I’ve come up with a…
  • Live Tweeting at Conferences

    Sarah Fraser
    22 May 2014 | 5:09 pm
    The warm summer weather ushers in a flurry of high tech conferences and events, ranging from the consumer-focused Apple Worldwide Developers Conference and E3 to enterprise-focused events like GigaOm Structure and Fortune Brainstorm Tech. Thousands of people attend these events, with many more following the news from home. Leveraging Twitter enables conference attendees to share/discuss the experience with other attendees as well as their followers. For those who are new to live-tweeting at events, here are a few pointers to get you started: 1.     Familiarize yourself with the conference…
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    Beast Of Traal.com

  • Suarez’s apology – Facebook vs. Twitter

    Karthik S
    30 Jun 2014 | 7:23 pm
    I was curious to see the relative reach between Twitter and Facebook, particularly after that viral tweet comparing the Snickers’ reach on Twitter vs. Facebook, for the Suarez update. So, here is another Suarez update for comparison – his apology, on Twitter (2 tweets, in 2 languages) and on Facebook. Facebook: Twitter: So, on Facebook, his fan base was 7,910,771 (at the time of my checking) and the 128,240 Likes + 17,201 Shares. On Twitter, he has a fan base 3,233,745 and he gets 112,206 Retweets and 51,003 Faves. Add to this the combined user base of Facebook Vs. Twitter and…
  • The mainstreaming of social media in advertising is complete… sort of!

    Karthik S
    14 May 2014 | 10:52 pm
    We had brands integrating the social property details in all print and TV ads. This has almost become a mandatory, besides a ‘call us’ or ‘get in touch with us’. I know because I have been tracking and cataloging this trend right from the beginning! Here’s proof: 1. Basics Life’s print ad with a Facebook community URL! 2. The Facebook URL: A misguided trend and a paradox 3. Mantri Square mall wants us to search for its Twitter and Facebook pages! 4. Website URL? Check. Facebook URL? Check. Twitter? Check. Why bother? 5. Dear readers…please search for our…
  • E-commerce brand TVCs as a way to plot mobile internet penetration in India

    Karthik S
    20 Apr 2014 | 11:22 pm
    I notice an interesting trend in TV ads by e-commerce brands in India. Some of them do not have any kind of PC interface at all in the TVCs – they have completely shifted to mobile interface (via app, not via mobile browser either). Of course, TVCs by Flipkart and Quikr have also been specifically about their mobile apps, more than being about the overall brand in itself. But, from the TVCs I have seen recently (say, in the past 4-5 months), on TV (not heard about it from others and saw on YouTube!), there seems to be an interesting split. Half of them don’t even have a mobile app…
  • Celebrities suing brands for a tweet – Katherine Heigl Vs. pharmacy chain Duane Reade

    Karthik S
    10 Apr 2014 | 9:51 am
    Katherine Heigl suing pharmacy chain Duane Reade is very, very timely… and frankly overdue. The lawsuit is simple – Just Jared, a paparazzi website posted a photo of Heigl walking out of a Duane Reade pharmacy store. Duane Reade used that photo on their Twitter profile. Like this. The reporting around this news, in US, is oddly about how the actress is a tough person to work with and more about her as a person, than the merits or nuances of the case – very tabloidy, than meaningful. But this is a very important case, in my view. For instance, if a particular phone brand is…
  • PR agencies vs. Ad agencies, in a whole new way, disintermediating the ‘journalist’!

    Karthik S
    1 Apr 2014 | 10:23 pm
    Tom Foremski recently wrote a piece titled, ‘The coming war between PR agencies and ad agencies‘ on ZDnet. He was primarily looking at how PR agencies are encroaching ad agency domain, starting with Edelman’s ‘Show Up Differently’ messaging. Of course, he misses critical points like content marketing and social media in the mix which muddy the pitch wonderfully. Both content marketing and social media efforts are long-term, something that traditional ad agencies shun or avoid getting into, preferring the project-based approach of big-bang communication put in…
 
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    Communication in a Web Saturated World

  • Which Social Sites Drive the Most Web Traffic?

    Jill Kurtz
    24 Jul 2014 | 7:04 am
    A new report from Shareaholic, which sources data from a network of roughly 300,000 opt-in Web sites, reports the following data on the percentage of overall traffic, including direct traffic, social referrals, organic search, and paid search that social sites receive: YouTube, Google+, LinkedIn, and Reddit each site saw its share of Web traffic referrals decline over the past year. The share of visits in June 2014 for YouTube, Google+ and LinkedIn were 0.06%, 0.06% and 0.02%, respectively. YouTube and LinkedIn each saw its share plunge over the past year, shrinking 82.66% (0.29 percentage…
  • Use Google+

    Jill Kurtz
    23 Jul 2014 | 6:29 am
    Google Plus is one of the many services you get when you sign up for a Google account. It is widely believed that using Google+ will give you a boost on Google search rankings. Here’s what you need to do. Inside Google Plus, set up your profile with pictures, info, etc. Add people into your circles. On Facebook you have “friends” on Twitter and Instagram you have “followers” and on Google Plus, you have “circles.” When people are in your circles, you  get updates from them when they post anything.  If they add you to their circles, than they’ll receive information from…
  • Social Content – What Does It all Mean?

    Jill Kurtz
    22 Jul 2014 | 6:18 am
    Sentiment140 analyzes Twitter sentiment to give you a deeper understanding of consumer attitudes. Sentiment140 takes the stream of mentions that are relevant to you and makes them more meaningful by giving you insight into the sentiments they represent. You can search a hashtag on the Sentiment140 website and get a snapshot analysis of the conversation and sentiment–neutral, positive, or negative– expressed on Twitter about the topic. The Seniment140 approach is different from other sentiment analysis sites because: Classifiers built from machine learning algorithms are used.
  • Forget Everything You Know About Video

    Jill Kurtz
    21 Jul 2014 | 6:10 am
    We all know that video content gets attention. But who has time for the cost and time associated with creating video content? You do. Vine‘s looping six-second videos can help you spread you messages across social media in innovative, powerful ways. Vine already has more than 40 million registered users. And the app is free. All you need to do is hold your finger on the screen to record and take it off to pause. It’s that simple. You can record straight through uninterrupted or use the stop-motion feature to shoot animated shorts. A succinct visual message that can be quickly…
  • Tips for Effective Selection Options (Radio Buttons)

    Jill Kurtz
    16 Jul 2014 | 10:19 am
    When giving users options on a form you can offer radio buttons, which allow for a single choice, or check boxes, which allow for multiple choices. Recently Nielsen Norman Group did some research that offers insight into the best way to present radio button options. The key finding is that you should offer a default selection in most cases. Reasons to deviate or not: expedite tasks, the power of suggestion, user expectations, safety nets. Read the entire research findings. Filed under: Communication, Research Tagged: Nielsen Norman Group, usability, user experience
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    Vikypedia.in

  • Map to Effective Communication, a workshop by PRPOI

    Vikram Kharvi
    24 Jul 2014 | 6:47 am
    PRPOI | Workshop 7 | Map to Effective Communication | 8 August 2014 ; 3:00 p.m | Cha Bar, Oxford, Churchgate , Mumbai Most people say that most important activity for a PR person is talking. But is it actually talking or communicating? We have spent most of our life learning and mastering the art... Read More ›
  • MSLGroup featured in the 2014 India’s Best Companies to Work For Study

    Vikram Kharvi
    24 Jul 2014 | 4:31 am
    MSLGROUP India, the strategic communications and engagement consultancy of Publicis Groupe has been ranked 5th among Professional Services companies by Great Place to Work® Institute India and The Economic Times, a leading Indian business daily. Incidentally, MSLGROUP is the only PR network in India featured in the 2014 India’s Best Companies to Work For Study!... Read More ›
  • PRHUB recognized as among 15 emerging firms to watch out for globally in ‘Global PR Rankings 2014’

    Vikram Kharvi
    21 Jul 2014 | 11:51 pm
    Only Indian PR firm and the second in Asia to make it to “Best of the rest” category, recognizing firms with strong growth and an eye for innovation worldwide  PRHUB, among India’s leading independent PR firms and the flagship brand of Businesshub – a fast growing consulting and integrated communication group, has been ranked among the... Read More ›
  • Masterstroke Interview with Jaideep Shergill, CEO of MSL Group India

    Vikram Kharvi
    17 Jul 2014 | 12:01 am
    There is a decisive shift towards strong, insights-based integrated communications. Digital continues to be on fire, but the demand for services such as public affairs, crisis communications, content, brand-related research and corporate social responsibility is picking up significantly, says Jaideep Shergill, CEO of MSL Group India in an interview with Vikypedia.in, read on to know... Read More ›
  • Convergence of PR and SoLoMo (Social, Mobile and Local)

    Richa Seth
    11 Jul 2014 | 9:00 pm
    The world of Public Relations is ever evolving and requires professionals to keep a tab on technological innovations that can ease their work or impact the way we communicate to the stakeholders across the strata. As we know, increasing number of people are consuming information on their smart phones thanks to the increased penetration and... Read More ›
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    PR Daily News Feed

  • 5 'mind-blowing' content lessons from clickbait

    24 Jul 2014 | 8:29 am
    Clickbait is always there for you: waiting above, below, and beside whatever Internet story you’re trying to read. It's characterized by headlines that beg you to open them by offering the promise of stories, secrets, or tips that will be so shocking or mind-blowing that they will leave you in tears or change your life. In the past few years, certain sites have turned clickbait headline writing into an art form. (We’re looking at you, BuzzFeed and Upworthy.) The style has become so widespread that it’s earning the most time-honored form of flattery: parody. If you haven’t been hooked…
  • 14 website pitfalls and how to fix them

    24 Jul 2014 | 6:59 am
    Most websites are not performing well, according to the experts at Marketing Grader. Their analysis shows that 72 percent of corporate websites receive a failing grade of 59 or lower (out of a possible score of 100). Is your company’s website among the vast majority that don’t make the cut? If it is, here are 14 common website pitfalls and how to fix those problems. 1. Trying to be everything to everyone Your company does something specific and does it well. Tell that story. Speak directly to your target audience and forget the rest. 2. Trying to do too much Segment your content, and let…
  • How not to annoy journalists

    24 Jul 2014 | 6:58 am
    The relationship between reporters and PR pros is just like any volatile relationship: When it's good, it's great; when it's bad—watch out. Though we fully acknowledge that a mirror story could easily be written, Huffington Post recently published a piece titled, "How to stop pissing off reporters." They focus on tech writer Nick Kolakowski of Slashdot. Like any reporter, Kolakowski has had his share of frustrations in working with PR pros. He sums up what ticks him off: "Either the PR person doesn't understand what I cover, is pitching a story that no reporter would ever take, or does…
  • 12 incredibly useful infographics on social media

    24 Jul 2014 | 6:57 am
    One of the most useful trends of the past year is the growth of the infographic—a visual representation of information or data, according to Wikipedia. A well-planned infographic can pack loads of information into an easily digestible format. [READ: Infographics as press releases: 3 beautiful examples] Not only are the best ones informative, but also creative works of art. Click the titles below for links to the infographics listed: 1. 7 Reasons to Embrace Online Culture This is a great piece to use in a pitch to the C-suite on adopting social media. It’s bright, modern, and fun, and the…
  • The 3 elements of a sincere apology

    24 Jul 2014 | 6:56 am
    My husband and I recently finished a major kitchen renovation. While it looks great, there were certainly a few bumps along the way. Last week, Pete, our contractor, arrived to install two hallway doors. We'd waited a couple of weeks for the doors, and this was the final step to complete the project. But renovations being what they are, we hit a glitch. Pete made a mistake. Instead of trimming the bottom of one of the doors, he trimmed the top. The door didn't fit, and we had to order a new door. This delayed the job another couple of weeks. I arrived home moments after Pete realized his…
 
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    Prakkypedia

  • The To-Do List for Every New Corporate Communications Manager

    Michelle Prak
    8 Jul 2014 | 3:32 am
    So you’ve just landed a new corporate communications role. Congratulations! So have I. I’m a month or so into a new role and absolutely love it. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. I’ve shared a list below for you but first – please note – this list doesn’t apply to my specific role now. Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. My five things to address in your first week as…
  • Announcing: A New Prakky

    Michelle Prak
    28 Apr 2014 | 4:32 pm
    If you look back at the first posts of Prakkypedia, you’ll soon seen that this blog was very different in 2009. Back then, the focus wasn’t exclusively social media and my topics ranged from visiting art galleries through to how iPods have changed our lives. While I did work in social media at that time, the blog was more personal and I was keen to know what it felt like to be a blogger. (That, and I’ve always loved writing). I’m reflecting on the past because there’s a change coming … I am ceasing ‘Prakky the social media consultant’ business…
  • It’s baa-aack! Socialnomics clip shares new numbers

    Michelle Prak
    23 Apr 2014 | 8:32 pm
    Hello readers. If you have been in the audience of a social media seminar or two, chances are you would have seen an Eric Qualman social media video. Back in 2010 when I started speaking on the topic of social media, I remember the first Qualman clip being a big hit on the conference circuit – but it didn’t take long before those in the industry began to shudder whenever they heard the opening bars. It was simply overused, being featured in almost any forum where social media was a topic. Whether you’ve tired of the concept or not, Eric Qualman has continued to share updated…
  • Live-tweeting: from joy to disasters

    Michelle Prak
    10 Apr 2014 | 9:50 pm
    Undoubtedly one of the great features of Twitter is the ability to live-tweet something happening right now. Today we regularly see journalists live-tweeting from press conferences and, increasingly, the courtroom depending on which jurisdiction they operate in. People live-tweet from conferences and sports clubs like Port Adelaide Football Club live-tweet their matches (in this case using the #pafclive hashtag). Live tweeting childbirth Recently, one of the more headline-grabbing live-tweet events occurred with Twitter employee Claire tweeting about going into labour. This might induce (pun…
  • The networks we’ve tried .. and abandoned

    Michelle Prak
    6 Apr 2014 | 5:29 pm
    Why do some social networks thrive, while others fail? I’m sure you can all list a few social tools you eagerly tried out and then promptly forgot. I asked some of my friends if they’d tried and abandoned a social network or tool – and whyYou’ll probably find yourself agreeing with them, while in other cases their answers will surprise you: Vern Schulz: The social media app I’ve abandoned (long ago) is Gowalla. Gowalla showed great promise in the start, I liked its navigation and interface was pretty easy to use. Unfortunately, it went the way of Beta video cassettes and the…
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    Agnes + Day

  • TCIP #007 – Overcoming Legal Challenges in Crisis Communication with Sara Hawkins

    Melissa Agnes
    20 Jul 2014 | 9:00 am
    Welcome to episode #007 of The Crisis Intelligence Podcast, with Melissa Agnes and Sara Hawkins Sara Hawkins is a savvy attorney dedicated to helping the “little guys out there”. Her policy is to never say “no”, but to help her clients find the right strategies and solutions to their problems. Sara is one of those fabulous attorneys who fully “gets” the realities of crisis communication today, which is why I absolutely wanted to sit down with her and discuss how professionals can overcome the legal challenges of crisis communication. In this episode, Sara and I discuss:…
  • “Social Media Crisis” and Other Buzzwords that Need to Go

    Melissa Agnes
    17 Jul 2014 | 5:30 am
    Buzzwords are those over-used words or terms that are used so often that they begin to lose all meaning. I recently did a guest lecture for Professor Eric Chandler‘s NYU class and, prior to the guest lecture, Eric and I got to talking about the different buzzwords that get under our skin. I thought it would make a fun post to share these buzzwords with you and explain why it is that they just mean absolutely nothing to us! I’d also love to hear what buzzwords you wish would vanish from the English language. Feel free to share them with us in the comments section below.
  • Internet Defamation: When To Take Legal Action vs. When To Let It Be

    Melissa Agnes
    16 Jul 2014 | 5:30 am
    I was recently asked an important question by a reader. With some tweaks made to hide the reader’s identity and particular situation, here’s what I was posed: When someone or an organization is defamed online and it goes public, and after they’ve released a statement putting light to their side of the story, should they continue to pursue the defamer by taking him or her to court; or should they just let the situation be and move on with their life, focusing on positive branding? This is a great question and one that many struggle with. Of course, every case is different,…
  • How To Quickly Develop The Right Messaging in a Crisis – Message Mapping Helps!

    Patrice Cloutier
    15 Jul 2014 | 5:30 am
    By Patrice Cloutier Apart from totally avoiding a crisis (a pipe dream), being truly prepared is the only guarantee that you’ll have a chance to be successful. I’ve been writing for a while now about the five P’s of crisis comms planning: Procedures (simple, intuitive, adaptable – the playbook) People (their training, skills needed, rostering) Preparation (the messaging, what you’ll say and how you can prepare ahead) Practice (a plan untested is a plan unproven) Platform (the tech to allow you to respond quickly and reach your audiences) For me, the third point…
  • TCIP #006 – The Art of the Apology with Patrice Cloutier

    Melissa Agnes
    13 Jul 2014 | 9:00 am
    Welcome to episode #006 of The Crisis Intelligence Podcast, with Melissa Agnes and Patrice Cloutier A true apology is a very powerful thing. Especially in a crisis. It can literally mean the difference between surviving the crisis with your reputation and bottom line intact, and millions of dollars in loss of annual revenue (or your equivalent). Paula Deen and MMA are two excellent examples of the risks of not properly apologizing. So what makes a good apology and how can your spokespersons be prepared in advance? What about the push-back you may get from your legal council and how can you…
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    Return on Reputation

  • GM CEO Mary Barra Stays the Course of Transparency Showing Action at Congressional Hearing

    cwinters
    21 Jul 2014 | 7:45 am
    In her third appearance before Congress on Thursday, GM CEO Mary Barra held steadfast to her strategy of transparency and action. Her testimony showed accountability and company changes since the first recalls were announced in February, and it was clear she won over the Congressional panel, with Senator Claire McCaskill (D-MS) going so far as to say “some see the record number of recalls at General Motors as a problem. I see it as a good sign.” Building on my assessment of Barra’s previous Congressional testimony in June, she did two things exceptionally well this time around…
  • King James’ Return to Cleveland – A “Rebound on Reputation”?

    cwinters
    17 Jul 2014 | 8:27 am
    Last Friday afternoon, NBA superstar LeBron James announced his return to the Cleveland Cavaliers, his original team, after a four-year stint with the Miami Heat through an exclusive essay conducted by Sports Illustrated. James, an Ohio native, stirred controversy throughout America’s sports fan base in 2010 by publicly announcing his long-awaited free agency decision (aka “The Decision”) on a live ESPN special, with the message “I’m taking my talents to South Beach”resonating in villainous fashion. For those who don’t know, the reputational domino effect on James ensued shortly…
  • The Power of a Diverse Workplace

    seis
    3 Jul 2014 | 6:52 am
    Less than a month after Google disclosed its disappointing diversity numbers, Facebook followed suit with a nearly identical diversity report. At Google and Facebook, men make up 70 percent and 69 percent of both companies’ respective workforces, and combined, Caucasians and Asians represent a staggering figure of over 90 percent of both companies’ labor pools. These figures are representative of a troubling trend among far too many companies and are out of line with a U.S. workforce in which people of color make up nearly a third of the total labor force. This lack of diversity is…
  • When Values-Based Organizations Go Wrong: Why Hypocrisy is the Enemy of Reputation

    cwinters
    2 Jul 2014 | 10:47 am
    Free speech is alive and well – at least on social media – and it has never been more evident than it is with the Hobby Lobby SCOTUS decision.  Placing religious freedom, personal liberty and other Constitutional arguments aside, watching this situation unfold begs the question about the reputation implications of being an organization that is “values-based.” Most organizations are built on core values – some through a purposeful design of mission and vision statements, followed by the core values the organization espouses.  Others have been less orchestrated – but not less…
  • GM’s CEO Mary Barra Smartly Sticks with Strategy of Transparency in Congressional Hearing

    cwinters
    19 Jun 2014 | 9:03 am
    GM CEO Mary Barra’s testimony to Congress Wednesday was a demonstration of true integrity. Too often, we find leaders giving empty apologies. But Barra offers a new way forward for leaders who find their institutions (in this case, and in others, themselves) under the microscope, and learn the raw, honest truth – they are deeply flawed. Barra’s strategy of transparency around the mistakes made by previous leaders is admirable, and her continued self-criticism and forward-looking, specific recommendation for change are critical in order to rally support around the “new GM” she is…
 
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    Adam Bate

  • The New Way You Should Be Job Hunting That Doesn’t Involve Wanting To Rip Out Your Eyes

    Adam
    22 Jul 2014 | 3:18 pm
    Let’s face it, job hunting sucks. Like, really bad. In fact I hated job hunting so much I completely avoided it and hopped into this whole self-employment / entrepreneurship thing (although I think there is more value starting at a job). Sorting through job boards, tailoring (hopefully) resumes, writing out cover letters, navigating really crappy user interfaces to submit your application and then hoping you didn’t forget to change the addressee’s name on the cover letter. On shit, did you? There is a better way. And it really only involves a couple specific ideas. The post…
  • A Note On Avoiding Your Own Advice (And Feeling Like A Fraud)

    Adam
    16 Jul 2014 | 10:14 am
    I’m just throwing this out there in hopes that I’m not alone. Every year or so (sometimes even more often) I find myself straying from what I feel is my core advice in a lot of the different areas of my life. As a “content marketing” consultant I hear tumbleweeds across most of my blogs. As a personal trainer I find myself reaching for that second cookie (okay, fine. Third.) I conjure up excuses that are lame and not true just to get out of the very advice that I hold so close to me. That I believe in. That I know to be true. Us solopreneurs and small businesses…
  • The One Question I Ask Every Client Before Starting Any Service (And Why It’s So Important)

    Adam
    15 Jul 2014 | 11:50 am
    Whether I’m designing a new website or developing a strategy to increase exposure, authority, and traffic for an existing business I’m always thinking of what the most important action should be. Why bother building a website or investing money to increase traffic if you don’t even know what happens (or worse still, you don’t even know what you want to happen) when someone arrives on the site. So before I start any project with someone I ask them one question: Pretend you are watching a new visitor’s actions on your website right now. Moving between pages,…
  • Your First Thing Might Not Work: But Don’t Let That Stop You

    Adam
    14 Jul 2014 | 4:59 pm
    You read about people hitting it big all the time in the media – founders starting businesses on their first try and things catching on and going through the roof, or even selling their businesses for millions of dollars. The hard reality is that your first business or “thing” that you start – especially if you’re focusing primarily online – may be a bust. Even if you are the hardest working or smartest person around (that’s a problem we’ll address another day) chances are you’ll still fail – or at best things won’t move as…
  • So, what do you do? Fighting through an identity crisis

    Adam
    24 Apr 2014 | 10:21 am
    “Find a niche and stick to it.” This is a pretty common piece of advice for people going into business – especially for those of us that operate mainly online. Find your thing – your passion, your desire, your niche, blah blah blah – and use it to make a living. I’m not saying this is a bad piece of advice – it has its place and I understand that focus will bring you results. But it’s easier said than done, and I’m starting to think that you can achieve focus in many different areas all while keeping your sanity and having fun. I recently…
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    Beyond PR

  • The Q&A Team: The Benefits of Event Sponsorships for Businesses and Non-Profits

    Polina Opelbaum
    24 Jul 2014 | 8:00 am
    Here's a graphic on how sponsorship's are helping businesses ow.ly/i/5Krf2— SponsorMatch (@SponsorMatchOrg) June 04, 2014 Events are a primary method for nonprofits to raise money for the causes that mean the most to their organizations while forming strong personal bonds with their donor base. However, event space, refreshments, tables, and equipment are pricey, so having a corporate sponsor helps nonprofits reduce their costs while allocating the maximum amount of funds raised towards their cause. For businesses, event sponsorships are an opportunity to personally engage…
  • Grammar Hammer: Justice is Served for Common “Word Crimes”

    catherinespicer
    22 Jul 2014 | 7:49 am
    I would be remiss if I didn’t spotlight Weird Al Yankovic’s latest hit, “Word Crimes” as the star of this week’s Grammar Hammer. Off his newest album, “Mandatory Fun,” the viral sensation tackles the most egregious grammar errors of all time and proves once and for all that you can be a stunningly creative songwriter and still employ the rules of grammar to get your point across. To my delight, I counted ten grammar topics mentioned in “Word Crimes” that I have also covered via Grammar Hammer: Verb tense Nouns and prepositions Less vs. Fewer I could care less Oxford comma…
  • MEDIA News: Media Moves at: The Philadelphia Inquirer, NBC News, CNN and More…

    Kevin Frey
    21 Jul 2014 | 7:00 am
    PR Newswire’s Audience Research Department makes thousands of updates to the  database of journalists and bloggers that underpins our Agility media targeting and distribution platform.  Below is a sampling of recent media moves and news from the research team.  Learn more about Agility media targeting here. The Philadelphia Inquirer (Philadelphia, PA): Deputy Managing Editor of Features Sandra Clark (@SandraClarkInq) was promoted to Managing Editor/Features/Operations/Digital. Deputy Managing Editor/News Gabriel Escobar (@escobarinquirer) becomes Managing Editor/News & Digital…
  • Content We Love: Visual Storytelling Is the New Black

    Shannon Ramlochan
    18 Jul 2014 | 11:07 am
    Click here to view the complete press release Did you know that an Emmy award exists for ads? For communicators who are still not convinced by the power visual storytelling, Budweiser is setting the record straight. The beer giant is proving the impact that branded videos are having on the mainstream after earning two Emmy nominations in the “Outstanding Commercial” category for their ads “Puppy Love” and “Hero’s Welcome.” The popularity of these videos skyrocketed after the massive exposure garnered from this year’s Super Bowl. To keep the momentum going, Budweiser announced…
  • 13 Tips for Writing and Pitching Op-Ed Stories

    Polina Opelbaum
    17 Jul 2014 | 9:00 am
    New York Times writer, Jennifer Finney Boylan Op-ed pieces are unique in their structure, length, voice in comparison to other non-fiction writing. Knowing how to merge your opinion with factual information is an important part of writing op-ed pieces and attracting readers to your story, is a skill that takes time and practice to finesse.  Jennifer Finney Boylan, author, speaker, and writer for New York Times Opinion joined our last #ConnectChat discussion, where she not only shared how she writes op-ed pieces and turn them into compelling stories, but also about how to pitch them to…
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    RushPRnews: RushPRnews - Newswire & Global Press Release Distribution

  • The new language exchange app is here! As easy as learning Chinese!

    23 Jul 2014 | 6:41 pm
    The new language exchange app ‘Social Language’ is now available after its launch on both the App Store and Play Store.  The App has built an outstanding social network for people from around the world to easily exchange Chinese and English...
  • Summertime, And the livin' is easy! PR Summer 2014

    27 Jun 2014 | 1:20 am
    Summertime,  And the livin' is easy!  Enjoy the good weather, spend less time worrying about PR cost with our first press release distribution coupon for the 2014 summer . How to use your press release coupon? Go to your free account...
  • Free Booking Service Connects Consumers with Local Professionals

    18 Jun 2014 | 6:48 pm
     A free booking service linking householders with qualified local professionals and experts is now available in major provinces throughout Canada. Appointmente.com is an online marketplace that allows consumers to lookup the professionals in their local communityand seamlessly schedule appointments for...
  • Strike Up Your Website Traffic With Traffic Striker

    31 May 2014 | 1:49 pm
    1 Million Visitors and Solo Ad Sent to 750,000 Just $34 Every Website Needs Traffic To Succeed. Kick start your website campaign. With Traffic Striker Get Your Website Displayed In Full Page View For Maximum Results With An Instant Audience.  We will provide high quality...
  • Ground Broken on Marin’s First Bike Park

    28 May 2014 | 10:24 pm
    Phase 1 construction slated for completion by this fall After years of dreaming and planning, the people behind an all-ages bike park gathered May 24 near Novato to break ground on the Stafford Lake Bike Park, the first of its kind...
 
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    The PR Verdict

  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    18 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Malala Yousafzai, for drawing international attention back to the nearly 300 Nigerian schoolgirls kidnapped three months ago by militant group Boko Haram. Though President Goodluck Jonathan said the Nigerian government is working hard to find the girls, there seems to be little progress. In addition to having a press conference during which Yousafzai appealed directly to the militants to “release my sisters,” she met with some of the parents of the girls—something President Jonathan has yet to do. PR LOSER OF THE WEEK: “F” (FULL…
  • The PRV Report Card: Special Celebrity Edition

    The PR Verdict
    11 Jul 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Joan Rivers, who stormed out of a CNN interview while on a publicity tour. Rivers might have expected questions about her latest book, Diary of a Mad Diva, but host Fredricka Whitfield asked instead if Rivers felt she was being mean on her celeb fashion critique show Fashion Police, and why Rivers, an animal rights activist, wore fur on her book cover. Rivers answered for a few minutes before snapping, “You’re not the one to interview a person who does humor!” and walking off set. A stunned Whitfield later suggested the walkout was a…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    27 Jun 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to the teams in the World CupWhether they won, lost, or bit opposing team members, they created drama, last-seconds goal tension, and must-see games. Gone was the bad PR facing Brazil in the weeks leading up to the games, all of it replaced by football frenzy the world over—even in the US, where it’s still called soccer.   PR LOSER OF THE WEEK: “F” (FULL FIASCO) to United States Speaker of the House John Boehner and Congress, who tied this week for new lows in partisanship. House Speaker Boehner confirmed this week that he intends to…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    20 Jun 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to Pope Francis and the Archbishop of Canterbury for combining forces to fight human trafficking. The Pope, leader of over a billion Catholics worldwide, and Archbishop Justin Welby, leader of over 80 million Anglicans, pushed aside doctrinal differences and met at the Vatican to discuss a unified strategy to combat “a crime against humanity.” Yet another sign that Pope Francis is committed to doing far more than just presiding over holiday services. PR LOSER OF THE WEEK: “F” (FULL FIASCO) to President Obama, who finds himself on the…
  • The PRV Report Card: This Week’s Winners & Losers

    The PR Verdict
    13 Jun 2014 | 5:00 am
    PR WINNER OF THE WEEK: “A” (PR PERFECT) to the Australian online betting company that came up with an outrageous combination of national pride and private commerce. SportsBet.com floated a 150-foot balloon replica of Brazil’s famous Christ the Redeemer statue wearing a jersey that read “#KeepTheFaith.” (Australia was considered a 750-1 long shot in the World Cup.) Reactions ranged from chuckles to cries of blasphemy, but either way the company received worldwide publicity. PR LOSER OF THE WEEK: “F” (FULL FIASCO) to Eric Cantorthe second highest-ranking Republican in the House of…
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    Pierce Mattie Communications

  • CMO vs. CIO: Who’s Got the Power?

    Editor
    23 Jul 2014 | 3:01 pm
    Drama. It’s not just for television shows, teenagers or romantic relationships anymore. On any given workday, dramatic tension can be had by a meet-up between those two C-suite rivals: the CMO (chief marketing officer) and the CIO (chief information officer). Is the CIO-CMO battle destined to be fought to the death? Or can the two sides find ways to work together without surrendering organizational clout?Source: Pierce Mattie Communications
  • Eyewear Revolution

    Editor
    14 Jul 2014 | 8:40 am
    More than a few eyewear companies, like Warby Parker, have taken the gamble – heresy of heresies – to offer consumers more of what they want for less. These so-called eyewear upstarts are placing realistic, yet far from ridiculous, prices on a complete set of glasses. Yet another example of the customer-centric business model gaining huge ground on the old product-driven one.Source: Pierce Mattie Communications
  • Marketing Shampoo Do’s and Don’ts

    Editor
    30 Jun 2014 | 8:15 am
    When it comes to marketing shampoo, much depends on whom the customer is more likely to trust—their hairstylist, or the brand’s marketing department. Why not both?Source: Pierce Mattie Communications
  • Instagram Rules Consumer Engagement. So What?

    Editor
    19 Jun 2014 | 10:25 am
    Who needs to economize with 140 Twitter characters or a superbly worded Facebook post when a picture or video is still worth 1,000 words on Instagram? The photo/video sharing service engages potential customers 18 times more effectively than Facebook and 48 times better than Twitter. But with social media responsible for driving less than 3% of website traffic, what is Instagram’s recent social victory worth?Source: Pierce Mattie Communications
  • Like Taking Candy (Crush) from a Baby

    Editor
    12 Jun 2014 | 9:11 am
    Smartphone games like Candy Crush have become virtual overnight sensations, prompting game makers to redouble their efforts to feed what seems an insatiable public need to waste time…so long as it’s all done digitally. Apps, and game apps in particular, are big business. But for how long? And on whose terms?Source: Pierce Mattie Communications
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    Global :: Pressat

  • Merger creates new 'top 3' criminal defence legal aid law firm

    Pressat
    23 Jul 2014 | 5:00 pm
    Thursday 24 July, 2014 Two of London’s largest providers of legal aid services, SJ LAW CRIMINAL DEFENCE SOLICITORS E17 and MACKESYS CRIMINAL DEFENCE & FAMILY LAW SOLICITORS SOUTH EAST LONDON have confirmed entering into formal agreement to merge their two high street legal practices. The terms of the agreed merger between SJ LAW CRIMINAL SOLICITORS and MACKESYS SOLICITORS was brokered by leading legal services & recruitment entrepreneur Sean Smith. The merger will create a successor practice taking the brand name of SJ MACKESYS SOLICITORS and will immediately create the third largest…
  • MJ Experia Marketing Celebrate Fall in West Midland’s Unemployment

    Pressat
    23 Jul 2014 | 5:00 pm
    Thursday 24 July, 2014 Birmingham-based, direct marketing company,  MJ Experia Marketing  celebrates the fall in unemployment by 66,000 people throughout the West Midlands in just one year. This means that the unemployment rate has plummeted from 9.8 percent to 7.4 percent, which is the lowest it has been since the summer of 2008. Unemployment fell by 22,000 in a single quarter and in the last 12 months employment has increased by close to a million, which is the largest annual increase on record. This has led to a record share of the UK working age population being in work,…
  • EA Worldwide Acquisitions Host Discussion: Should Entrepreneurship be taught in schools?

    Pressat
    23 Jul 2014 | 5:00 pm
    Thursday 24 July, 2014 With around 50% of start-up businesses failing in their first few years,  EA Worldwide Acquisitions question whether enough is being done to support entrepreneurs, and if entrepreneurship should be considered a higher priority in education. The view of entrepreneurs is changing, gone are the days of entrepreneurs simply being ‘wheeler dealer’ types trying to make ends meet on an uncertain income. Thanks to the success stories of Facebook's Mark Zuckerberg and Virgin's Richard Branson, entrepreneurship is fast becoming an attractive career choice for young…
  • Northumbria University Inspires London's Creative Minds

    Pressat
    22 Jul 2014 | 5:00 pm
    Wednesday 23 July, 2014 Graduates from Northumbria University, Newcastle, have once again taken the London degree shows by storm, bringing home a total of 15 awards and securing employment with internationally-renowned organisations. Impressing some of the creative industries' leading names, Northumbria's students and staff enjoyed success at every graduate awards show they attended, including Graduate Fashion Week , Free Range Interiors , Design & Art Direction's (D&AD) New Blood and New Designers . The London awards build on an already impressive list of accolades for Northumbria's creative…
  • Ford shortlisted as regional winners of National Apprenticeship Awards 2014

    Pressat
    22 Jul 2014 | 5:00 pm
    Wednesday 23 July, 2014 Ford and its national dealer network has been short-listed from hundreds of entrants for the South East final of the National Apprenticeship Awards 2014. Having won the South East Macro Employer of the Year in 2013, Ford is looking to retain its title at this year’s regional finals, taking place on September 1, 2014 at Southend Pier’s Royal Pavilion. The National Apprenticeship Awards, now in their 11th year, celebrate the achievements of the country’s most outstanding apprentices and apprenticeship providers. Last year Ford introduced its unique degree-level…
 
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    Latest Thinking

  • William Cunningham and Tony Cord on Equity Crowdfunding

    sdavis
    24 Jul 2014 | 8:53 am
    In this LEVICK Daily video interview, DC Innovates Chairman Tony Cord and National Crowdfunding Services Managing Partner William Cunningham discuss a powerful new option for companies and individuals to raise money. Crowdfunding is democratizing access to capital, enabling small businesses and even large companies to spur innovation and make the most of the opportunities at hand.
  • The U.S. House Signals Significant Mobile Usage Upticks

    plamotte
    22 Jul 2014 | 12:00 am
    If your company isn’t already leveraging mobile communications for customer and stakeholder outreach – which, admittedly, it should have started doing long ago – the U.S. House of Representatives just provided a major indicator that you are falling behind the times. With passage of the Permanent Internet Tax Freedom Act, the House has essentially signaled that U.S. broadband and mobile Internet access has expanded to the point that it needs to be protected from state taxes. With more than 85.5 million broadband subscriptions and mobile use that more than doubled to 3.2 trillion…
  • Protecting Reputations Amid Insider Trading Allegations

    lcreutzfeldt
    21 Jul 2014 | 9:47 am
    Last month, speculation swirled around accusations of insider trading leveled against three prominent people – famed golfer Phil Mickelson, billionaire investor Carl Icahn, and Las Vegas businessman and gambler, William T. Walters. Federal authorities were investigating well-timed trades by Mickelson and Walters in Clorox as Carl Icahn was preparing a takeover bid for the company in 2011. The public watched with fascination. An article in The New York Times said the three share a common trait of risk-taking that helps account for their success – but may also have contributed to their…
  • When Academic “Studies” Become PR Tools, Everyone Loses

    ggrabowski
    7 Jul 2014 | 6:38 am
    The University of California at Davis published a recent study allegedly linking pesticide exposure to neurodevelopmental disorders such as autism. The media reacted as they often do when an NGO or consumer advocacy group claims that cell phones cause brain tumors, plastic bottles cause cancer, or caffeine is bad for your heart. News outlets from CNN to CBS ran with scary headlines that lent the study credibility. Even WebMD climbed on the bandwagon. It now seems obvious the media should have done their homework before racing to break the story. As it turns out, the university’s study…
  • Cyber Governance: What Every Director Needs to Know

    sdavis
    5 Jun 2014 | 1:31 pm
    In this article published today by The Harvard Law School Forum on Corporate Governance and Financial Regulation, Paul Ferrillo, counsel at Weil, Gotshal & Manges LLP, outlines what every director needs to know about oversight of their companies’ cyber security programs. As a result of the recent data breach impacting Target Corporation, ISS has recommended against the election of seven of Target’s ten directors. That decision, controversial as it may be, should serve as a wake-up call for any board member charged with ensuring that the company’s proprietary information –…
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    Spin Sucks

  • Two Big Questions to Foster Social Business Success

    Jess Ostroff
    24 Jul 2014 | 9:58 am
    By Jess Ostroff It’s not news that people, not products, are what make up a successful company, but sometimes people get overlooked as part of a greater need to be efficient and serve customers. We study our target audience and personas to figure out what they want. We scour the news for the latest trends, and we test and re-test the latest tools. We rack our brains to identify the right strategy and cross our fingers for approval. It’s always about what’s going on out there in the world, not about how our teams are working together. Maybe instead of looking outward, it’s time to look…
  • Seven Step Process for Media Relations

    Gini Dietrich
    24 Jul 2014 | 3:58 am
    By Gini Dietrich I miss the old days of Twitter. We used to have really interesting conversations, debates, and even arguments. Sarah Robinson created a Twitter party where people would send links to songs and we would all work while listening to what was recommended by our friends. Of course, back then we all had a little extra time because the economy forced it. But it’s rare to get in-depth about our passions on the social network today. That’s why, when Carrie Morgan got me all wrapped up in talking about PR professionals and what we hate about the work some of them do, I may…
  • Four Questions to Ask Before You Complain on Twitter

    Paula Kiger
    23 Jul 2014 | 9:58 am
    By Paula Kiger There are four questions I ask myself before I complain on Twitter. I can’t say I haven’t violated my own policy sometimes, but if I really want to get my problem solved rather than complain on Twitter, these four questions tend to come in handy: Are you right? Can it be fixed? Did you try to resolve privately? Are you being civil? Are You Right? When I left my job in May, my family kept our health insurance carrier but switched to a different account with my husband as the primary insured. Each time we have gone to pick up prescriptions since the switch, we have been told…
  • Enterprise Social Networks, Fun, and the Creep Factor

    Eleanor Pierce
    23 Jul 2014 | 3:58 am
    By Eleanor Pierce We had a recent conversation among the Arment Dietrich team about the creep-factor inherent in social media. See, some of us have a bit of a problem. I don’t want to get into who among us have been targeted, but I will say this: In my eyes, LinkedIn is not, nor should it ever be, a dating platform. However, we do know that some social media users don’t buy that stricture. In fact, LinkedIn had a bit of a problem for some time with the ultimate in not-getting-the-point: Stalkers. For a long time, there was no effective way to block particular users while still…
  • The Spirit Airlines Hate Campaign is a Win

    Lindsay Bell
    22 Jul 2014 | 9:58 am
    By Lindsay Bell We talk a lot about reputation management on Spin Sucks. How to deal with an online crisis. What to do if one of your employees accidentally *koff* tweets porn. How you must own the story before the story owns you. And how, in most cases, the best way to resolve an online hate explosion is to apologize. I mean, really apologize. Not the, “It’s too bad you feel that way, but..” kind of apology, but a real, heartfelt sorry. But. What if you had the cojones to turn the hate into a cheeky marketing campaign? That’s exactly what Spirit Airlines did, to great effect, in my…
 
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    ListFree.org

  • Finding the Right IT Recruitment Agencies

    gailblack
    24 Jul 2014 | 9:50 am
    What you should know regarding IT Recruitment Canberra is that there are all sorts of IT Recruitment Agencies out there that can help you find a job. In fact, these professionals can do much more than that. They can help you find a proper work environment that would allow you to show off your potential. If you are currently managing a business that needs to benefit from a continuous flow of candidates for certain job vacancies, then you would benefit from the expertise of these recruitment specialists as well. They are doing everything possible to satisfy both companies and individuals that…
  • CV Writing Services Sailing High

    EllaSanders03
    24 Jul 2014 | 9:26 am
    JEFFREY KING, Florida, United States (July, 23, 2014) – As the competition in the recruitments in job sectors is rising up, requirement for the professional curriculum vitae writing is increasing to a great extent. In the connection it is just to comment that the cv services uk are doing an excellent job in this field. The services are the best so far constructing a proper and eye catchy CVs are concerned. In the recent times, in every sphere the requirement of the cv is growing fast. Be it the jobs or the admissions or joining in any organizations, the CVs are checked and most often,…
  • Syd William Accounting Tax Return Preparations Montreal

    AndrewBeene
    24 Jul 2014 | 8:17 am
    Syd William Accounting is proud to announce that they are offering high quality and precise tax return preparation services for all the people particularly to businesses in Montreal. They are one of the best companies in Montreal because of their essential and convenient tax return preparation services. Their services cover taxes, business taxes and all other corporate requirements for tax in Montreal. The primary aim of the company in providing these services is to give people precise computations of their taxes and give them ample time to prepare the necessary requirements associated in…
  • Continuous ink supply system advantages

    tedmark
    24 Jul 2014 | 7:28 am
    Printing solutions have evolved greatly nowadays and businesses and individuals have a lot of possibilities to choose from. Thanks to continuous ink supply system, printing becomes more affordable, efficient and productive. It is a very attractive solution, designed especially for those who are tired of spending considerable amounts of money on conventional cartridges. The main difference is that the cartridges are not replaced or refilled anymore, instead, the continuous ink supply comes with tanks with various colors and when these get empty, it is the ink that needs to be bought. The…
  • How to recover deleted files from Motorola Moto G phone SD card

    keitbowe23
    24 Jul 2014 | 7:09 am
    24 July, 2014: For a phone with such a low unlocked price, I admit I expected the Moto G to feel cheaper than it does. My prejudices were quickly assuaged the moment I picked up the device. The Moto G feels almost as good in the hand as its more expensive sibling, the Moto X. That’s because the newer handset has many of the handsome design elements I love in Motorola’s current flagship model. The Moto G’s standard 8GB allotment of internal storage (16GB on premium versions) is less impressive compared with the Moto X’s base 16GB and 32GB options.Motorola dialed back…
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    bridgebuzz blog

  • Annual Boutique PR Firm Gathering's Great Food PR Case Studies

    30 Jun 2014 | 1:50 pm
    Earlier this month I was in Oregon for the annual boutique PR firm gathering of PR Boutiques International (PRBI), a professional group of about 35 boutique PR firms both around the U.S. and around the world that my agency belongs to (and which I co-founded about seven years ago). It was my first trip to Oregon, and I was impressed by the obvious livability of Portland, the great weather (yes, I know, we were lucky, since we saw none of the rain the city is well-known for), the superb restaurants and incredibly diverse farmers markets. The city is clean and beautiful, with volcanic…
  • Five Things Startups Should Expect From Their PR Firms

    27 May 2014 | 9:34 am
    Getting the word out about your startup business can be challenging. That’s where the PR professionals come in. If you’ve decided to hire a PR firm, here are five things you should expect from your newest brand advocates. Counselling and PushbackEntrepreneurs face enormous pressure to oversee everything, if not to do it themselves. PR agencies can take a big burden off your shoulders by advising you on what to focus on and what to forgo, what works and what doesn’t. As a founder, CEO, or chief marketing officer of a fledgling startup, you can get the best value from hiring a…
  • Consequences of a Public Branding Statement (Like a Tattoo)

    14 May 2014 | 1:09 pm
    When I wrote my blog post about tattoos last week [see below], I had no idea I would be pushing so many people’s buttons. In addition to comments written below the blog, I got an earful from some of the Millennials I know (including my own sons). My purpose in writing that blog post was to point out that many people do have negative attitudes about tattoos, even more so in other parts of the world than in the United States, and that those attitudes can be harmful. I don’t believe that tattoos are evil or that employers shouldn’t hire people with tattoos.  However, I do believe that…
  • Tattoos as a Branding Statement: Body Art or Body Desecration?

    6 May 2014 | 8:18 am
    Here’s a startling statistic: 40 percent of Millennials (those born after 1980) have tattoos, according to research done by Pew Research Center in 2010. That’s twice the number with tattoos in the general population. Tattoos are trendy. Harris Interactive surveyed adults in 2012 and found that 20 percent of American adults have tattoos, up from 16 percent in 2008 and 14 percent in 2003. Although Pew found that 70 percent of tattooed Millennials cover their tattoos with clothing, that means that 30 percent do not, or, multiplying by the overall percent of Millennials with tattoos, 12…
  • 5 Great Online Tools for Marketing and Corporate Communications

    21 Apr 2014 | 1:56 pm
    I read about new online tools for marketing, corporate communications and public relations constantly. It’s hard to keep up and it takes a lot of time to check out these online tools to find out exactly what they offer and how they work. I can provide a shortcut for some that interest me and might help you. If you’re enthusiastic about another online tool, please share it with the rest of it in the comments section below. 99Designs – Logo and Website Design Contest There’s an enormous range of costs for having a new logo designed. Big companies pay hundreds of thousands of dollars for…
 
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    Solomon McCown & Blog

  • #WANTEDWEDNESDAY : Fighting Crime One Tweet at a Time

    24 Jul 2014 | 8:23 am
    In today's world, everyone is using social media to communicate. With each passing day, people and organizations are thinking of new ways to take advantage of these communication tools, especially when information needs to be shared quickly. This is where the police departments come in. Crimes that used to require long hours to investigate are now being solved through a single post on social media. Departments are using hashtags relevant to their cases, which results in direct involvement from the public. In a short period of time, people are seeing, sharing, and responding to police posts.
  • What’s in a Name? Everything.

    18 Jul 2014 | 8:41 am
    Long before you pick a great logo and color scheme for your new project, you have to come up with the name. Whether you're naming a new real estate development, restaurant or event, the name is one of the most critical components of your venture. It makes a first impression and sets the tone for your communications. In real estate, you can use a version of the property's address, like 1600 Pennsylvania Avenue or Melrose Place, or rely on descriptive words based on the location; think Charles River Park or The HighLine West Village. You can also use a name to be aspirational. If you…
  • National Development breaks ground at Sepia, the condos at Ink Block

    16 Jul 2014 | 11:25 am
    Despite the rain, SM& client National Development hosted the groundbreaking for Sepia, the condos at the Ink Block development, in the South End. Along with National Development's managing partner Ted Tye, Mayor Marty Walsh, State Representative Aaron Michlewitz, and City Councilor Bill Linehan addressed the attendees and shared their excitement over the transforming neighborhood, and how the Ink Block development is a catalyst in the revitalization of the South End. Sepia will house 83 luxury condos which will cater to a range of prospective residents who are looking to settle down in…
  • World Cup Social Media In Review

    15 Jul 2014 | 1:57 pm
    The 2014 World Cup has come to a close after a month of heartbreak and joy for the competing countries—not to mention the brands that invested time and money in developing a digital strategy around the competition. Germany is the champion on the field—did anyone emerge victorious online? Let's review: The Good: Snapchat "Rio Live" Feed: Snapchat users were surprised by a collection of Snaps from an account called "Rio Live" on Sunday. Snapchat began its steam of photos hours leading up to the match between Argentina and Germany. Snapchatters in Rio were encouraged to send their…
  • Healthcare Construction: Prefabrication vs. Modularization

    15 Jul 2014 | 1:18 pm
    Healthcare Facilities Management recently asked our client, Skanska USA, to contribute an article about prefabrication and modularization, two innovative construction techniques that are becoming increasingly popular methods for healthcare construction projects. The methods bring many benefits to a construction project, including increased quality, safety and environmental sustainability. Both methods are also optimal for creating the complex, yet repetitive, components that populate health care facilities, such as vertical and horizontal mechanical-electrical-plumbing (MEP) systems, patient…
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    Maggie Patterson

  • Practical PR: Mainstream Media Lessons

    Maggie Patterson
    24 Jul 2014 | 12:00 am
    It’s one thing to be quoted or have a guest post in your industry’s top publication, but it is entirely another to appear in a glossy magazine or top newspaper. There’s something beyond exciting about mainstream media cover that you can brag to your grandma about and post a picture of on your personal Facebook feed. Is this about vanity? Possibly. As long as you are crystal clear on what your goal is with mainstream media, I’m all for it. Too many times people have this notion that they will magically get an influx of interest because they were on the Today show for 4 minutes. Avoid…
  • Episode #27 – Crafty Social Media Lessons

    Maggie Patterson
    22 Jul 2014 | 12:00 am
    Today we have a solo episode with me sharing some of my personal experiences using secondary social media platforms to drive sales and business growth. While I spend most of my time for my business on Facebook and Twitter, for my other business teaching papercrafting and selling products, I’ve relied heavily on Pinterest and YouTube. I’m going to share some of my experiences with those platforms with some super practical tips for you. Think of this as a crafty social media lessons. Items Discussed in this Episode: My secret life playing with glitter What I really learned from social media…
  • Practical PR: Everything You Need to Know About HARO

    Maggie Patterson
    17 Jul 2014 | 12:00 am
    Let’s face it. When you are on the case looking for PR opportunities it’s like drinking from a fire hose. There’s a gajillion targets and it’s hard to know who is actually looking for stories or sources. That’s why I’m such a fan of the Help a Reporter Out (HARO) service. If you aren’t familiar with it, it’s a free service that connects sources (that’s you!) with reporters that are working on stories. It lands in your inbox three times per day, Monday to Friday with a list of opportunities that need sources. Here’s the cool thing about HARO, when done right, it can land…
  • Episode #26: Liz Azyan on Turbocharging Twitter

    Maggie Patterson
    15 Jul 2014 | 12:00 am
    We’re talking Twitter today – and guest expert Liz Azyan joins us to share her story and some amazing tips. I connected with Liz in an online group and I’m so glad I did. Items Discussed in this Episode: Why Liz gave up her PhD to become a social media consultant How Liz used Twitter to get references and find a job How impactful it can be to build a community on Twitter How Twitter is different from other social media platforms The best ways to increase the quality of your followers How to make the most of events using Twitter Top 3 Takeaways for this Episode: Use Hashtags…
  • Practical PR: Why Press Releases Suck

    Maggie Patterson
    10 Jul 2014 | 12:00 am
    I’m starting a new series today on the blog called Practical PR with a goal of giving you some actionable ideas for promoting you and your business. I thought I’d start off with talking about one of my least favorite PR tools, the press release and why press releases suck. (At least in my not so humble opinion.) My relationship with the press release started in 1996 when I was in college taking PR. I learned all the ins and outs of everything press release related. Since then I’ve probably written and sent out thousands of them, if not tens of thousands. Now, think back to 1996. Email…
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    RHetoric

  • The Communications Evolution: From Answering Machines to Hashtags

    Anna Williford
    23 Jul 2014 | 8:15 am
    While channel surfing one evening this summer, I stumbled upon a great miniseries on National Geographic – “The 80s: The Decade That Made Us” followed up by “The 90s: The Last Great Decade.” Both offered the history buff in me an overview of cultural and political milestones that I wasn’t around to experience firsthand or [...]
  • 4 Tips to Make the Most of the Daily News Cycle

    Holly Zuluaga
    14 Jul 2014 | 1:06 pm
    Keeping up on the latest headlines is a key component of a knowledgeable PR pro. It helps you stay current on what is happening in the industries you are working in, but it can also present opportunities to insert clients into trending conversations. Typically, company and product news don’t drive large news cycles, but pitching [...]
  • A Who’s Who of the Top 10 (or 11) Cybersecurity Reporters

    Jack Kantelis
    7 Jul 2014 | 11:23 am
    With topics like Heartbleed, the Target Hack and the ongoing fallout from the Edward Snowden disclosures constantly in the news, cybersecurity is a hot topic that affects consumers, businesses and government. To stay abreast of major updates, readers need reliable sources of news that they can depend on. A few weeks back, my colleague Kara [...]
  • Creative Ways to Leverage Your Network Beyond Case Studies

    Jason Poos
    30 Jun 2014 | 12:33 pm
    If you read a lot of marketing B2B blogs like I do, you know that inbound marketing, social media, and SEO could not be any hotter. These are no longer trends; they are core components of growing a modern business. However, they are mostly about reaching people who don’t know you. What about those who [...]
  • Innovative Integration of Mobile Hardware, Cloud Software with Amazon’s Firefly

    Jack Kantelis
    23 Jun 2014 | 12:38 pm
    Amazon has consistently proven that it is one of the leading innovators in the internet economy (having announced last year that it would start delivering packages via drone soon.) Now, Amazon has set its sights on another vertical – the smartphone market, with the recent release of the Fire Phone. The phone offers a number [...]
 
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    (W)right On Communications » (W)right On Target Blog

  • 12 Tips to Network Like a Boss

    Molly Borchers
    23 Jul 2014 | 9:01 am
    When I was a bright-eyed 22-year-old college graduate, I emailed my resume to hundreds of companies hoping to break into public relations. I landed a job at the only PR firm that called to interview me because I knew someone who worked there. Years later when I was freelancing, my network helped me pay the […]
  • (W)right On Communications Backs Public Agency Otay Water District

    Vince Derama
    10 Jul 2014 | 9:53 am
    July 10, 2014 — With the drought being a serious concern in California, water conservation is of vital importance. In addition to having provided hundreds of thousands of San Diegans with water through its 58 year span, the Otay Water District looks to combat the drought by encouraging reduced and efficient water usage. The team […]
  • The Next Big Social Media Platform

    Chancelor Shay
    9 Jul 2014 | 8:52 am
    In a recent discussion about opportunities to engage a lackadaisical customer base, a client asked, “What are the kids using these days?” Regarding social media, it’s something we hear often. Sometimes the question is “what’s the next Facebook,” or, “are people still getting information from (insert name of platform),” but at the heart of the […]
  • Communication Changes, Constantly

    Grant Wright
    2 Jul 2014 | 3:55 pm
    At (W)right On, we pride ourselves on being at the forefront of good communication practices. Had the agency been around in the 50’s – 90’s, things would have been easier – there was stability and relative predictability. There were also far fewer communication channels (e.g. in TV, radio and print), journalistic work wasn’t executed at […]
  • When Bros Pin: How Men Use One of the Web’s Favorite Social Networks

    Erica Schlesinger
    25 Jun 2014 | 9:45 am
    At first glance, it’s obvious why Pinterest is a beloved pastime of the women of the world. You can’t scroll through more than a few pins without seeing tasty baked goods, cute animals, fashion, hair, nails, art projects… you get the idea. I admit that my friends and I have begun multiple conversations with, “guess […]
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